how to make a business speech

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

• What is coaching?

Learn how 1:1 coaching works, who its for, and if it's right for you.

Accelerate your personal and professional growth with the expert guidance of a BetterUp Coach.

Types of Coaching

Navigate career transitions, accelerate your professional growth, and achieve your career goals with expert coaching.

Enhance your communication skills for better personal and professional relationships, with tailored coaching that focuses on your needs.

Find balance, resilience, and well-being in all areas of your life with holistic coaching designed to empower you.

Discover your perfect match : Take our 5-minute assessment and let us pair you with one of our top Coaches tailored just for you.

Research, expert insights, and resources to develop courageous leaders within your organization.

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

• BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

For Business

For Individuals

How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

10+ interpersonal skills at work and ways to develop them

What are analytical skills examples and how to level up, 6 presentation skills and how to improve them, what is gig work and does it make the dream work, how to be more persuasive: 6 tips for convincing others, 18 effective strategies to improve your communication skills, discover how professional coaching can boost your career growth, self-management skills for a messy world, the 11 tips that will improve your public speaking skills, similar articles, how to write an executive summary in 10 steps, how to pitch ideas: 8 tips to captivate any audience, how to give a good presentation that captivates any audience, anxious about meetings learn how to run a meeting with these 10 tips, writing an elevator pitch about yourself: a how-to plus tips, 9 elevator pitch examples for making a strong first impression, how to write a memo: 8 steps with examples, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

• Platform Overview
• Integrations
• Powered by AI
• BetterUp Lead™
• BetterUp Manage™
• BetterUp Care®
• Sales Performance
• Diversity & Inclusion
• Case Studies
• Why BetterUp?
• About Coaching
• Find your Coach
• Career Coaching
• Communication Coaching
• Life Coaching
• News and Press
• Leadership Team
• Become a BetterUp Coach
• BetterUp Labs
• Center for Purpose & Performance
• Leadership Training
• Business Coaching
• Contact Support
• Contact Sales
• Privacy Policy
• Acceptable Use Policy
• Trust & Security
• Cookie Preferences

Unsupported browser

This site was designed for modern browsers and tested with Internet Explorer version 10 and later.

It may not look or work correctly on your browser.

• Communication

Download Free Presentation Ebook

Also, be sure to grab our free eBook: The Complete Guide to Making Great Presentations .  It will help you master the presentation process, from: initial idea, through to writing, design, and delivering with impact.

Read on to learn how to make a memorable speech that inspires others.

1. How to Plan a Motivational Business Speech

You can't just jump right into writing your speech. A great motivational speech takes planning. Here are the planning steps you need to understand:

Step 1. Know Your Audience

If you really want your speech to motivate your listeners, you need to understand who your listeners are. People respond differently to messages based on their interests and background.

Also, understanding your audience is how you find out what they're interested in so that you can appeal to those interests. It's that appeal directly to your listener's interests that will motivate them.

If you're a student, you likely have a head start in this area. It's likely that your listeners will be other students in your class. You may even know some of them personally. But you still have some work to do in this area. Learn what you can about the makeup of your class. Here are some questions to research:

• Are most students full-time or part-time?
• What's the age range of the students in the class?
• Have they been at the school long?
• What are most of the students in the class majoring in?
• What are their interests?

If you're giving a business speech, you may not know your audience members personally. But you can still do some research to find out a little bit about them.

Depending on whether your business markets to consumers or to other businesses, it's likely your audience will be made up of either consumers (the public) or representatives of businesses. Either way, here are some questions to research:

• I f aud ience members represent businesses, what's their job function?
• If your listeners represent companies, what's the s ize and i ndustry of those companies?
• What are their concerns?
• What's the age range of the audience members?
• Are the audience members current clients, prospective clients, or a mix?

If you'll be giving your business speech at a public venue such as a conference, ask the conference organizers to provide you with demogr ap hic information about the conference attendees. If you'll be giving your speech at a private location, say a client's office, learn what you can about the company before you go.

Regardless of whether your audience is students, consumers, or businesses--be sure to take into consideration any cultural differences.

Step 2. Know Your Subject

You may think that you know your topic already, but a general knowledge of your subject matter isn't good enough if you want to write a memorable speech. Look for the aspects of the subject that affect your audience directly. When you can, give specific details rather than generalizations.

For example, say " 75% of our clients save money in the first year " instead of " most of our clients save money. " 

Don't forget to anticipate questions or concerns your listeners might have. Research and find the answers. Plan to address the most common concerns during your speech, but remember the other questions in case you're asked about them afterward.

It also helps to have charts and graphs to illustrate and support your information. (More on this later...)

Step 3. Have a Vision

Know what you want your audience to do after hearing your motivational speech and plan your speech accordingly. Your entire speech should be focused on moving your audience in the direction you want them to take.

Explain why the subject of your speech is important to your audience. Describe how the next steps they take can make a difference. But be sincere. Remember, your audience won't care about your topic (or take action) unless you care. And they'll be able to tell if you care. You can't motivate an audience to care about a topic you don't care about.

Towards the end of your speech, ask your listeners to take the next step. Again, be specific. If you want your audience to perform a particular task, tell them what that action is and explain how to do it. If you want them to make a purchase, provide the information (such as a URL, phone number, or location) that allows them to do make that purchase.

2. How to Write an Inspirational Speech

Now that you've done some planning, you're ready to start writing your motivational speech. Here's how to write it:

Step 1. Use an Outline

An outline helps you stay organized as you write your motivational speech. Your outline should have a beginning, middle, and end.

Start by writing the introduction and conclusion to your speech. Many speechwriters find this easiest to do during the outline step. The introduction is especially important because you need to capture and hold the audience's attention in it. 

Here's a good tutorial on how to create a powerful introduction and strong conclusion for your speech: 

Once you've written the introduction and conclusion of your motivational speech, you're ready to add the main points (or middle) to your outline.

Step 2. Stay Focused

In the main points of your speech, explain why the topic is important to your audience. Here are some common ways to show that your subject matter is important:

• Appeal to the audience's emotions or sense of justice.
• Show how different things can be.
• Explain how one (or more) of the listeners' problems can be solved.

As you add the main points to your outline, limit the number of points you plan to cover to three points (or four, at most). Too many points will cause your presentation to drag out and may even confuse your listener.

As you're narrowing points down, try ranking the points in importance from most important to least important. Keep your vision in mind during this ranking. Rank those points that relate to your vision or purpose for the speech higher. The other points should be ranked lower.

If you've got more than four main points on your outline draft, remove the lowest ranked points and focus on the higher, more relevant points.

Step 3. Be Conversational

When your outline is complete, you're ready to write your speech.

As you write your speech, adopt a conversational tone. Address your listeners directly. Show how each point relates to your audience members.

To be perceived as friendlier, avoid formal language and use short sentences. The goal is to write your speech so that it flows naturally and is easily understood.

Ideally, your speech should sound like you're talking to a friend. Avoid obscure phrases, legalese, and other speech patterns that are difficult to follow. If you'll be giving the speech in a language that's not native for you, you may need to enlist a native speaker to help you with this.

Step 4. Tell an Inspirational Story

Some of the most inspiring speeches include inspirational stories. Stories can illustrate your vision for your audience in a concrete way.

But be real. Audiences can spot a phony story. Positive case studies and inspirational examples can be quite motivational. So, it's a good idea to include these if you've got them.

If you can get quotes that support your speech's points, use them too. Audiences love to hear the experiences of real people. Even better, record and play short videos (a minute or two) where customers or others share their experiences.

3. How to Make a Speech Memorable With Templates & Images

Now that you've written a memorable speech, it's time to pull the entire presentation together. You'll do this by bringing your motivational speech into a presentation tool and incorporating graphics and other media. Follow these steps:

Step 1. Choose a Presentation Tool

The presentation tool you use to give your presentation is important. Some tools are easier to use than others. And not all presentation tools are available in all venues. Make sure that the venue where you'll give your motivational speech supports the presentation tool you intend to use. If you're not sure, ask.

If you're required to use a particular presentation tool--for example, if you're a student--then the decision of what tool to use is easy. But if you can use any presentation tool you like, you may be wondering which one to choose. There are many choices available. This article compares three of the most popular presentation tools:

Once you've selected a presentation tool, make sure that you can use it. Our PowerPoint learning guide and our Google Slides learning guide can help you get up to speed quickly.

Step 2. Use Templates

Once you've chosen your presentation tool, it's time to start thinking about how your presentation will look. You want it to be eye-catching, but professional. A sloppy, unprofessional design distracts from your message. Avoid the following:

• using too many different fonts
• p utting too much on a single slide
• c lashing color schemes

Of course, you could design your own presentation template for your motivational speech. But that could take hours--especially if you're not a professional designer.

A better plan is to use pre-designed professional template such as those available through Envato Elements or GraphicRiver . With a pre-designed template, you'll get the use of template designed by a professional designer that can be customized for your specific needs. To get an idea of what types of templates are available, look at this article:

Step 3. Choose the Right Images

A good presentation should also include photos, charts, and graphs to support the points being made. Powerful images can evoke emotion and capture your listeners' imaginations. They can play a large role in an effective motivational speech.

However, the images you use in your presentation must be professional to be effective. Sloppy graphs or poorly focused images make a bad impression and take away from your effectiveness. Make sure that any images you add to your presentation are of high quality.

If you're wondering where to find good quality images, look no further. You'll find a wide variety of photos and other types of images on Envato Elements .

4. How to Prepare to Give Your Motivational Speech

Once you've finished putting your speech into your presentation tool, you may think you're ready to give it. You're not. Follow these steps to make final preparations to give your motivational speech:

Step 1. Review and Revise

Whether you're a student or representing a business, mistakes in your inspirational speech make you look bad. Review your presentation carefully to ensure that there are no errors in it. Here are some common mistakes speakers make:

• d e s ign mista kes like cutting a graphic off the edge of a p age or wo rds that flow off the edge of a slide
• factual errors, such as misattributing a quote or typos that make statistics incorrect
• spelling and grammar errors and other typos

After a careful review, fix any mistakes that you find before giving your inspirational speech.

Step 2. Practice

Once you're sure that your presentation slides are error free, it's time for you to practice giving your speech. The more you practice, the more comfortable with it you'll be.

Practice is also important, because it can help you judge how long your presentation will be. Practice can also help you get the pacing right. After you've practiced your speech several times, you may decide to make a few minor adjustments to your inspirational speech so that it's easier for you to give.

Learn how to avoid some common presentation mistakes and discover other presentation tips in these tutorials:

Learn More About Making Great Presentations 

Download  The Complete Guide to Making Great Presentations  eBook now for FREE with a subscription to the Tuts+ Business Newsletter. Get your ideas formed into a powerful presentation that will move your audience!

You've just learned how to prepare a motivational speech. Your speeches should now be more memorable and more effective at reaching your listeners. Now that you've learned how to inspire your listeners, you're ready to give your motivational speech. Good luck!

Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
• Emotional Intelligence (EQ) in Leadership [Examples, Tips]
• Effective Nonverbal Communication in the Workplace (Examples)
• Empathy: Definition, Types, and Tips for Effective Practice
• How to Improve Key Communication Skills
• 38 Empathy Statements: Examples of Empathy
• What is Self Compassion? (Exercises, Methods, Examples)

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

How to Write a Speech to Engage your Audience

February 19, 2021 - Dom Barnard

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning – Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

• What do I want to achieve?
• When I achieve this, what will that do for me?
• Why am I speaking?
• What is the purpose of this speech?
• Who are the audience and who do they represent?
• Who do I represent?
• What do I know about them? (culture, language, level of expertise)
• How much influence do they have?
• What is the main message and key points?
• What specific action is implied?
• What level of information should I include?
• What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

• Explanation 1
• Explanation 2
• Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don’t try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

• How many minutes is the audience’s attention span?
• What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – “After this speech, I’m confident 50% of you will go out and buy a VR headset.” Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

How not to open your speech

Avoid the following opening comments:

• “ Apologies, I’m a little nervous about speaking ” – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
• “ I’ve got the graveyard shift ” – you are telling people not to expect much
• “ I’m what stands between you and lunch ” – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
• “ We are running late, so I’ll do my best to explain… ” – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out  How Barack Obama prepares his speeches.

How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

• Leave the audience with a lasting impression of your speech
• Summarise the main points
• Provide further ideas and discussion points for the audience to take away with them
• Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close  – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close  – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question  – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

• 5 great ways to end a speech
• 10 ways to end your speech with a bang
• Presentations: language expert – signposting

Ideas for ending a speech

• Key message
• Refer to opening impact statement
• Objectives met
• Call to action
• End on an Up

Step-by-step process for writing a speech

Here’s how to write your speech from concept to completion.

• Outline your speech’s structure. What are the main ideas for each section?
• Write out the main ideas in your outline. Don’t worry about making it perfect – just write as much of it down as you can
• Edit and polish what you’ve written until you have a good first draft of your speech
• Now you need to practice and  memorize your speech . The more you practice, the more you’ll figure out which sections need changing. You’ll also get an idea of length and if you need to extend / shorten it.
• Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

• Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
• Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
• Ronald Reagan Memorial Day Speech Transcript 1984
• I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.

Visit our dedicated wedding and social speech site >

T: +44 (0)207 118 1600 (8am-10pm)

• Senior Team
• Testimonials
• Articles & More

Our Services

• Communication Strategy
• Communications Audit
• Speech Writing
• Business Writing
• Coaching & Courses
• The Briefing Course
• Outsourcing your communications to us

Our Clients

• Motivational & After Dinner
• Charity & Fundraising

Best tips 1: how to write a successful business speech

How to write a successful business speech?  It’s extraordinary how many brilliant business people don’t get it right.  And how simple it is to write something really compelling.

Whether the business speech is at an external conference, an internal meeting or a big pitch, there is a tendency for the speaker to:

• Begin slowly and safely (running through numbers, listing the agenda)
• Structure the speech around a series of ‘key points’ they wish to make (often rising well into double figures!)
• Carry on for too long
• Use phrases like “Another crucial point is …”
• Leave the audience wondering quite what they were meant to focus on or remember.

Getting it right is so simple and satisfying.  Here are three tips to ensure you write a successful business speech:

Your main problem is that you know too much about your subject.  More than any member of your audience will ever need to digest.  So don’t start by listing all the things you need to say. Ask yourself a crucial question:

If there was one thing the audience could remember the following day, what would it be?

That tip alone has  transformed  the way a number of our clients think about their speeches.

Then put yourself in their shoes.  What matters to them?  What will hook them in?  What’s worrying them?  What will inspire?  How can you use that understanding to ensure your key message will be heard and remembered?

That’s relevance in a  nutshell.  Switching the ‘features’ of your subject into ‘benefits’ that will be impossible for your audience to ignore.

So don’t fall into the trap of writing a speech structured around ‘ who we are’, ‘what we do ‘ and ‘ where we’re based ‘.

Switch it into “ I know what you want to hear”  or “ I know what’s worrying you”  or “ If there’s one thing I’d love you to take away from this …”

Originality

Relevance alone isn’t enough.  Particularly if your audience have heard it all before.  You also need to speak to them in a new way.

Originality is easy.  It means linking two different things together in a relevant way.  Or starting with a story that brings your message to life. You could tell a story or explode a myth.

A client of mine flew to South Africa to give a speech about technological change in her industry.  She approached it by talking her audience through her journey, illustrating it with how technology had effected each stage, from booking her ticket to choosing her accommodation.  It allowed her to keep it light and self-deprecating, making serious points as ‘evidence’ in an argument rather than just listing them.  She received the only standing ovation of the event.

Another client working in property told the story of an octogenarian living in a managed London apartment who shot pigeons with an air-gun from her bedroom window.  Original, true and the audience literally couldn’t wait to hear what was going to come next!

Why would you want to speak for an hour if you can get your key message across in fifteen minutes.? There is ample proof that audiences begin to lose concentration somewhere between eight and ten minutes in.  It’s no coincidence that TED talks are limited to 18.

Put yourself in your audience’s shoes.  How many times have you sat down to listen to a senior executive giving a speech and wished they’d wrapped things up in half the time?  Ever felt your mind wandering or started subtly checking emails? There’s just no excuse for wasting anyone’s time simply for the sake of filling a slot.  Better to leave them inspired and wanting more.

Because there is nothing worse than a speaker who takes two minutes to introduce himself and then uses long, winding sentences like this one to make a point that could have been made much more clearly in far less time and using far fewer words.

Brevity’s not just about speaking for less time, it’s about using shorter, punchier sentences.

With time to pause.

To collect your thoughts.

And to really EMPHASISE key words.

If you have a long, technical passage …

… split it up like this …

… allowing the dots to give your audience time to absorb what you said last.

Try to avoid convoluted ways of explaining something simple.  For example:

“The problem with playing three centre forwards is that each forward is based in the attacking third of the pitch which can leave a massive gap in midfield to be filled by less players, meaning that the defence gets pulled out of shape.”

Could be changed to:

“Selecting three forwards can leave holes behind them in midfield …

… that defenders are forced to cover.”

Finally, remember this sad truth:

A day after you have spoken, few of your audience will remember your key message, fewer still will have remembered your second message, and only a handful will remember more than one example you highlighted.

So see if you can compact a twenty minute speech into fifteen, and don’t worry about being too brief.

If you’d like some help writing a successful business speech, please give us a call .  We’ll keep it relevant, brief and we’ll do our very best to be original!

Thanks for reading.

How can we help?

Please give us as much detail as possible in the form below (including deadlines!). Or call the office on +44 (0)207 118 1600.

Email Address

Phone Number

Speech or presentation type Political Corporate Motivational After Dinner Charity & Fundraising TED / TEDX Social event

Please tell us more (including your deadline and the best time to contact you).

Visit our dedicated wedding and social speech writing site

Let's communicate call or email us any time..

Great Communication

3rd Floor, Hathaway House, Popes Drive, Finchley, London, N3 1QF

E: [email protected]

• Privacy Policy

Visit our dedicated wedding and social speech site

© 2024 Great Communication

• Build your business

Business Tools

• Profit Margin Calculator
• Business Name Generator
• Slogan Generator
• Traffic Calculator
• Ecommerce Statistics
• Ecommerce Wiki

Free business tools

Start a business and design the life you want – all in one place.

• © 2015-2024 Oberlo

13 Best Motivational Speeches for Entrepreneurs (2024)

Who couldn’t use a few of the best motivational speeches for entrepreneurs?

Business can be hard. Heck, life can be hard.

We’re all on a journey, and we’ve all been down in the dumps before, wondering if what we’re doing is really worth it.

Wondering if what we’re doing is really making an impact.

But, it’s important that we’re always moving forward. This is a lesson that I learned early in life.

I remember I was around 4 years old, and I was learning to ride my bike with my uncle and my father.

Of course, I fell off multiple times while I was learning to cycle, and I remember the time I cut my knee pretty badly.

At that point I really just wanted to quit and go home. But, my family told me: “you can’t quit now, you’re almost there. Just try it once more!”

You’ve probably heard that before too, right?

So, I got back on that bike. I didn’t want to, but you just need to power through and face your challenges head-on.

Sure enough, that was the first time that I rode that bike without any help.

After that, I was so glad I kept moving forward and that I never gave up.

Now, that probably wasn’t the motivational speech that you expected when you clicked on this article, but it’s evidence that we can do so much more than we think we’re capable of when we’re spurred on by others.

And that’s exactly why we’ve created this article – we’ve listed all of our favorite motivational speeches here, because we already know how much more you can achieve with a little bit of extra motivation .

So, let’s jump into it!

Post Contents

Will Smith – Pursuit of Happiness

Al pacino – any given sunday, steve jobs – 2005 stanford commencement speech, matthew mcconaughey – university of houston speech, sheryl sandberg – harvard business school motivational speech, sylvester stallone – balboa speech, arnold schwarzenegger – famous motivational speech, richard st.john – 8 secrets of success, eric thomas – i can, i will, i must, denzel washington – fall forward, key takeaways, want to learn more, 13 best motivational speeches for entrepreneurs.

Considered one of the best motivational speeches, this famous motivational speech from the 2006 film, Pursuit of Happyness , features Will Smith and his son playing basketball.

At the start of the clip, you’ll see Smith’s son (his actual son, Jaden Smith) playing around with a basketball, and he shouts out, “I’m going pro!”

After hearing this, Smith decides to try and level his son’s expectations, mentioning that he himself never really excelled at basketball, so his son shouldn’t expect to either.

His son is visibly disappointed by this comment, and Smith notices this.

Smith then proclaims: “don’t ever let somebody tell you that you can’t do something, not even me.”

“You got a dream, you gotta protect it. You want something, go get it. Period.”

This motivational speech is a special one. Even though both Will and Jaden Smith are acting, they’re still father and son, and you can see how this scene reflects their own family dynamic.

It’s a short motivational speech, but it’s one of the best motivational speeches of all time, in our opinion.

Al Pacino’s speech from the American Football drama, Any Given Sunday, is next up on our list.

This famous motivational speech really gets your blood flowing – perfect for watching before you tackle a difficult day .

The motivational speech revolves around the idea of inches being so important in American Football, even if we have the tendency to overlook them.

He talks about the different ways that his team can gain advantages over their opponents, even if it’s only an inch at a time.

He proclaims: “when we add up all those […] inches, that’s what makes the difference between winning and losing”.

This point is applicable throughout life, too – it’s the people who go the extra mile who tend to find success more often than not.

And sometimes, you won’t notice it at first, but like Pacino mentions, it’s the sum of all the small parts which lead you to victory.

Motivational speeches like this one pump you up when you need it most.

Steve Jobs, one of the key figures behind tech giant Apple’s success, is next up on our list of the best motivational speeches of all time.

In his 2005 Stanford commencement speech, the former Apple CEO dives deep into his own journey as an entrepreneur , and he speaks openly about the issues that he’s faced along the way and how he overcame them.

During this classic motivational speech, Jobs talks about how he was actually a college dropout and that this was one of the most important times of his life. 

He mentioned that he dropped out of college to take classes that he was truly interested in, rather than studying topics he wasn’t deeply passionate about.

One of those classes that he took up after dropping out was calligraphy. He was so compelled by the high standard of handwriting.

To many, this might seem like a strange choice, but he connects the experience that he gained from that class to the font choices that he installed on Apple computers.

If Jobs had never taken that calligraphy class, he wouldn’t have cared so much about a seemingly small detail, like fonts, but Apple was the first company to add different typefaces to their operating systems. 

He goes on to say: “You can’t connect the dots if you’re looking forward, you can only do it looking backwards. So, you need to keep moving forward and hope that the dots align somehow.”

The key message from this famous motivational speech is that we’re always learning. We’re always growing and finding out new information. It’s all about what we choose to do with that information that really defines us.

As Jobs said: “Your time is limited, so don’t waste it living someone else’s life.”

Next up on our list of motivational speeches is Matthew McConaughey, with his commencement speech at the University of Houston.

The Oscar-winning actor delivers some very pertinent points during his speech, but the one that stuck out for me was how he spoke of joy being a “constant approach”.

McConaughey said: “Joy is always in process, it’s always under construction.”

He spoke of how he was previously judging his success on metrics that he thought were important to him, like the number of academy awards he won, or the amount of money his films grossed.

But, it was only when he decided to focus on the whole process of creating a film, and enjoying every aspect of it, that he found true success in those metrics.

It turned out that, when he took everything one step at a time, and truly enjoyed his craft, he found that things just fell into place.

“Define success for yourself.”

Find what you want to achieve, and enjoy the entire journey – not just the high points, but the lows too.

Matthew McConaughey ended up delivering one of the best motivational speeches from the past few years.

Sheryl Sandberg, the American entrepreneur, tech executive, author, and current COO of Facebook, is the next addition to our list of the best motivational speeches with her talk at the Harvard Business School in 2012.

Besides talking about her own experiences as an entrepreneur, and her work at Facebook with Mark Zuckerberg, Sandberg mentions a very pertinent idea. One that we can all do well to remember.

“Motivation comes from working on things that we care about.”

This is certainly true for entrepreneurship – those who are running businesses and working to tackle problems that engage them are more likely to find success.

And, according to Sandberg, it’s so important that we continue to work, because that’s the most important thing.

All in all, this is one of the best motivational speeches for students that we’ve seen.

Rocky Balboa , played by Sylvester Stallone, is a famed character best known for his courage, hard work, and determination.

In Rocky Balboa, the sixth film in the Rocky franchise, Stallone delivers one of the hardest-hitting motivational speeches of all time.

Stallone starts off the motivational speech by saying: “The world ain’t all sunshine and rainbows.”

He goes on to talk about the value of hard work and commitment and emphasizes that “it ain’t about how hard you hit, it’s about how hard you can get hit and keep moving forward.”

As an entrepreneur, this motivational speech really hits home. There will be struggles on your journey to success , but as Stallone says, it’s all about “how much you can take and keep moving forward, that’s how winning is done.”

Remember this when your back is up against the wall – winners never give up!

This is one of the most iconic motivational speeches. You’ll often find it in motivational speech mashup videos on YouTube or even on Spotify.

Arnold Schwarzenegger, the Austrian-American actor, entrepreneur, politician, and former My Olympia, is next up on our list of the most famous motivational speeches for entrepreneurs.

He starts his motivational speech with a simple, powerful message.

“Work your ass off.”

Schwarzenegger then discusses how having a goal was so pivotal for him on his journey to success in a variety of fields.

He also talks about how “only a quarter of people really enjoy what they’re doing in life.”

Schwarzenegger also believes that everybody should be constantly working to get closer to their main goal and properly utilize every hour of their day.

“Imagine if you worked on a business every day for an hour . Imagine how further along you would get.”

This is perhaps the most important message from this motivational speech – it’s down to us to make the most of our limited time on earth. And this message, which everybody can get behind, is why we believe this is one of the best motivational speeches of all time.

Next up on our list, we’ve got an infamous TED talk from Richard St.John – also one of the shortest motivational speeches that we’ve ever seen, but it sure is impactful.

St.John mentions at the start of the video that this talk is a condensed version of 7 years of research (including research from more than five hundred interviews with successful professionals).

One of the most interesting points that St.John mentions is that if you want to be successful at something, you need to “put your nose down in something and get damn good at it.”

But, the most motivational part of St.John’s speech for us was where he talks about passion.

He said: “if you do something you love then the money comes along later.”

This section of the motivational speech is especially relevant for entrepreneurs – if you’re building a brand , then try and be invested in it as much as possible – a commitment to the cause will really help you find success in the long run. 

When you’re trying to find success, you need to love what you do!

Eric Thomas is a fantastic speaker, and in this classic motivational speech, he empowers us to believe that we can always get through adversity, no matter what the challenge is.

Thomas repeats this line throughout the speech: “I can get through this. I will get through this. I must get through this.”

He also cleverly uses our loved ones as a source of inspiration in this motivational speech.

He asks us to focus on the 3 people we love the most and challenges us to question our own decisions regarding motivation.

“You gotta think about those people every day.”

“You have some days when you think about hitting the snooze button? […] The days you don’t feel like getting up, just think about them.”

Instead of being lazy and complacent, we need to think about our loved ones and question what they’d think if we were procrastinating 24/7 .

Honestly, it’s fine doing something for yourself, but knowing that you’ve made your loved ones proud just makes everything feel 10 times better. This is one of the main messages from this motivational speech. 

And that’s why this is one of the best motivational speeches of all time. It takes the onus away from working for yourself and instead focuses on putting in the work for people you couldn’t bear to let down.  

Elon Musk – USC Commencement Motivational Speech

Elon Musk is an icon of inspiration for countless people worldwide. Known for his out-of-the-box thinking and visionary technology, Musk shows us that anything is possible if we put our minds to it.

In the USC Commencement motivational speech, Elon immediately demonstrates his tendency to break away from the status quo. He tells us he was advised to stick to 3 items that he wanted to mention, but he’s going to share four.

Elon tells his listeners that they need to work proportionally to the accomplishments they want to achieve. “If you want to start a company, you need to work super hard.”

Elon’s speech here is compelling because it’s so authentic. He doesn’t talk about being lucky or following your gut instinct. Musk tells us that great things come from an equally astronomical amount of work.

Musk also acknowledges the power of great people, “all a company is, is a group of people that have gathered together.” Elon says that if you want a great company, you need a great team.

Musk’s third point is to “focus on signal over noise.” In other words, concentrate on developments that make the product better, “don’t just follow the trend.”

The final piece of advice from Elon’s speech? “Take risks.” Jump into new opportunities and pursue different things.

Ed Shereen – Being Weird is a Wonderful Thing

Ed Sheeran might not be the first person you think of when you visualize the world’s greatest thought leaders. Yet, he constantly moves millions of people with his music and his words.

At the 9 th Annual American Institute for Stuttering Benefit Gala, Sheeran talked about how Eminem helped him overcome his speech impediment.

Sheeran admits to being a “very, very weird child” with a birthmark on his face, large glasses, and no eardrum on one side of his head. He says that “stuttering was actually the least of my problems when I went to school,” but he found it extremely difficult.

Sheeran notes that not being able to express himself in the right way was his biggest concern with his stutter. However, when his dad bought him an Eminem CD when he was young. Listening to it helped him to learn how to speak fast and accomplish his stutter.

Ed’s insights are a great source of inspiration for entrepreneurs learning how to deal with the stress of public speaking and believing in themselves.

Now, Ed believes that “being weird is a wonderful thing”. He asks us to “embrace yourself, embrace your quirks, and embrace your weirdness.”

Jim Carrey – Maharishi University Commencement Motivational Speech

Jim Carrey’s commencement speech at the Maharishi University is filled with so much wisdom it’s difficult to decide which to focus on.

Perhaps the most important statement Jim made for entrepreneurs and business leaders was that “fear” will always be a big player in our lives. However, Jim notes, “you get to decide how much.” You can spend your life in fear, or you can follow your heart.

Jim says that countless people choose their path out of fear. They stick to what’s safe and easy because they’re afraid to ask, “what if?” However, Carrey says that the only way to live is to ask the universe for what you need.

Jim Carrey invites his listeners to “risk being seen in all of your glory.” He says that our job isn’t to figure out how we’re going to reach success, but to simply “open the door in your head” and walk through it when the time is right.

“You will fail at something. Accept it.”

In the last entry on our list of the best motivational speeches, Denzel Washington discusses failure.

But, Washington doesn’t shirk away from failure ; he embraces it.

He says that “every failed experiment is one step closer to success.”

This is certainly true when it comes to entrepreneurship . You learn so much from everything you do, whether it’s a win or a loss.

But, the most important thing isn’t necessarily winning or losing. It’s about getting out there and giving it everything you’ve got. That’s why this is one of our favorite motivational speeches about life. 

“Never be discouraged. Never hold back. And when you fall in life, remember this: fall forward.”

So, that’s our list of the best motivational speeches for entrepreneurs.

We hope you enjoyed those clips. We just want to highlight a couple of key points present across all of these motivational speeches.

• It’s important that you love what you do . Be invested. Be present. And be the best you can be.
• Failure isn’t a bad thing . If you learn from it, and continue to move forward, it can lead to great things.
• You need to want it. Entrepreneurship, along with many things in life, can be tough. You want it bad? Prove it.

Okay, that’s all from me today. Did I miss any motivational speeches off from this list? Let me know in the comments section – I read them all!

• 11 Things to Remember When Feeling Overwhelmed
• How to Be Successful (And Get Everything You Want in Life)
• 9 Best Free Online Courses You Can Start Today
• How To Develop Laser Focus: 6 Tips For An Unstoppable Mindset

• Games, topic printables & more
• The 4 main speech types
• Example speeches
• Commemorative
• Declamation
• Demonstration
• Informative
• Introduction
• Student Council
• Speech topics
• Poems to read aloud
• How to write a speech
• Using props/visual aids
• Acute anxiety help
• Breathing exercises
• Letting go - free e-course
• Using self-hypnosis
• Delivery overview
• 4 modes of delivery
• How to make cue cards
• How to read a speech
• 9 vocal aspects
• Vocal variety
• Diction/articulation
• Pronunciation
• Speaking rate
• How to use pauses
• Eye contact
• Body language
• Voice image
• Voice health
• Public speaking activities and games
• About me/contact

How to write a speech introduction

12 of the best attention getters to start a speech

By:  Susan Dugdale  | Last modified: 01-12-2023

The audience settles in their seats. The lights dim. You walk out to the center of the stage. You pause, take a deep breath, open your mouth and begin.

What you say over the next 30 seconds to introduce your speech or presentation is crucial.

That's how much time you have to make a positive impression on your audience. In it they will decide whether or not you have anything relevant or useful to say. Those first impressions count!

So how do you write an effective speech introduction to grab and hold their attention?

Begin by finding out how to choose the right opener.

What's on this page:

• how to choose the right opener for your speech

12 of the very best ways to start a speech

3. What if?

5. Key fact

7. Rhetorical

9. Headlines

10. History

11. Challenge

How to choose the right opener for your speech

The better way to make your choice of opener is after you have carefully considered who you are talking to and why you're talking to them.

One size does not fit all. Different audiences will respond differently. If you are giving the same speech multiple times think about what you may need to change to fit. 

To work well your opening needs to be aligned with:

• the type of speech you're giving
• your main purpose for giving it
• your target audience and,  
• their interests or needs

Both the hook * to catch their attention and your topic must be relevant to them. Unless they're a captive audience, they've come freely to listen to you and they're expecting something of value from you.

How are you going to let them know they're in the right place? Why should they listen? What are they going to get or gain through listening?

Out of all the different ways to open, what attention getter is absolutely the best way?

The only way I know to work out what is best is to go through each of them, and as you do, consider your audience. Make a short list of those you think might work then try them out before making your final choice.

* hook – an opening statement that immediately captures the audience's attention just like a well baited hook on a fishing line catches a fish.

Return to Top

1. Use imagination to create mind pictures

Ask the audience to use their imagination. Get them to build evocative compelling images in their minds. Make them large. Add vibrant color, sound and movement.

For example:

“Let's take a break. Make yourself comfortable. Now close your eyes for a moment. Take a deep breath, and you're there, in the place where you feel the most at ease, the place where all the tensions, all the demands of your normal everyday life disappear. Look around you. See it. Feel it. It's so good, it's perfect."

“Close your eyes. Take a deep breath and a moment to picture in your mind the people dearest to you, the people you feel you could not live without. Now when did you talk to them, or spend real time with them last?"

2. Use an item to build a connection 

Choose an image or an object related to your speech, for instance a pair of shoes, to trigger interest and build a connection.

For example, if I were giving a speech on the lives of upper-middle class 19th century women I could open by holding up a pair of ornately decorated kid leather pumps.

“What's the name of the young woman who wore these? Listen. Can you hear the rustle of her silk skirts? And hear her heart beat bom-biddy-bom as the beau of the ball stepped her way? Would he, or wouldn't he ask her to dance?”

3. Ask a 'What if...?' rhetorical question

'What if...?' invites an audience to consider the possibilities of something becoming real. They can be positive somethings or negative, trivial or something that would have a significant impact if it came to pass.

The power of a 'what if...?' rhetorical question as an opener lies in the potency of the images and feelings it triggers. A well-chosen 'what if...?' will immediately have an audience wanting to hear the rest of your speech.

• "What if we don't find a way to successfully manage climate change?"
• "What if we really did solve the affordable housing crisis?"
• "What if questions of race and color ceased to matter?"
• "What if medicines were freely available to everybody who needed them?"
• "What if the person sitting next to you turned, looked into your eyes and said they loved you? Truly. Madly. Deeply."

4. Try a quotation from someone who's impacted your life in some way

To be effective a quotation doesn't have to be the clever quip or snippet of enduring wisdom: a famous quote from a well known person. It's origin could be personal, something someone important in your life said that's remained with you.

For example, my Mother answered all initial wails of outrage, pain or hurt from any of her five children with a command. "Breathe!" That was repeated, interwoven with encouraging asides, until whoever it was, was able to talk clearly and be understood.  "It's OK.", she'd say. "Breathe. Come on. You can do it. Breathe. That's it. Keep going. Good."

Or I could use this line from one of my high school reports which read, "...with further maturity she should do well." (Thank you Mr Phillips. Your prediction was right on target.) 

Or this from our son aged four as he watched me getting ready for another day of teaching: "When I grow up I'm going to wear pretty dresses and go to school just like you."

5. Use an interesting key fact

Choose an interesting key fact as an attention getting device: one of the most rarely known, or a shocking statistic from the body of your speech to open with.

For example: "Take a guess at what the most powerful and frequently used word is in the English language? 

It's not one of those usually thought of candidates.  Love? No. Money? Nope. Neither is it  any member of your family... Mum, Dad, brother, sister, son, or daughter.

It's a three letter word, so common it's overlooked and taken for granted. 'The'. It's the humble 'the'."

(For more see this BBC article:  Is this the most powerful word in the English language?

Or: "Between 2020/21 and 2021/2022, Americans consumed about 11 million metric tons of sugar, up from about 10 million metric tons in 2009/2010. Can you even begin to imagine the size of that sweet white mountain?"

(For more see: US sugar consumption statistics )

6. Share personal stories

Share a personal story related to your specific topic as the beginning of a speech. Done well, it lets the audience know you understand their situation and helps establish your credibility: your right to talk on the subject.

As an example here's the opening of a speech I gave about the impact of suicide on families and friends:

“One fine Spring day I biked home from school and found a policemen guarding our backdoor. Through it came sounds I'll never forget: my quiet Mother screaming. He said, "You can't go in."

I kicked him in the shins and did. It was the 15th of September, three days before my thirteenth birthday and my father was dead. Killed by his own hand. Suicide.”

(If you want to find out more about the speech and read it, it's here: After they're gone . It's an example persuasive speech using the five steps of Monroe's Motivated Sequence.)

7. Rhetorical questions

These are questions that although they are asked, they're never really intended to be answered by anyone other than the person asking them. * Their principal function is to act as a segue, or lead in, to what the person intends to say next. For instance, the first main point of your introduction.

Examples: "What if I were to say to you that there was no such thing as public speaking fear?"

"What do you think the main benefits of being able to speak up in public are?"

* Although there's bound to be someone in your audience who will. Be ready for them, and move on.

8. An empathetic question, aligning yourself with the audience and eliciting a response

These questions bring speaker and audience together, establishing a common ground, a mutual understanding, which is an effective way to ease into a speech. If your question 'works' you'll see heads nodding in agreement.

• "Have you ever experienced the butterflies in your stomach turning into a herd of rampaging elephants, just before you step up to give your presentation?"
• "Have you ever wanted a good day to never end?"
• "How often have you 'lost' your car in the supermarket car park?"
• "How often have you ever wanted to shout, NO? You want me to prepare a new presentation by tomorrow? NO. You want me to stay late, again? NO."

9. It's in the news

Take headlines from what's trending in media you know the audience will be familiar with and see.

Using those that relate to your speech topic as the opening of your speech is a good way to grab the attention of the audience. It shows how relevant and up-to-the-minute the topic is.

For example: "'Death toll soars to 76 in Florida after Hurricane Ian demolished entire communities.' 'Noru became a super typhoon in 6 hours. Scientists say powerful storms are becoming harder to forecast.' 'Hurricane Orlene strengthens into Category 4 storm as it heads toward western Mexico.'

Three front page headlines from CNN just today. Climate change. Let's do what we can."

10. This day in history

If you're giving a speech to celebrate a special birthday or an anniversary, consider using several carefully selected events that occurred on the same day as a speech opening. They could be either funny or serious, depending on the specific purpose of your speech. They're a great way to place the person in a much wider context and often with exalted company.

For example: "What do the 1863 National Thanksgiving Day proclamation by President Abraham Lincoln, National Boyfriend Day, and Gwen Stefani have in common with Joe? Yes, the 3rd of October! It's a great date made better by being Joe's birthday. And we say Gwen is truly privileged to have the same one as him."

11. Issue a challenge

Let the audience know first thing, at the beginning of the speech, what action you expect they'll be able to take by the time your presentation is complete. Then when you come to the final points, repeat the call to action, or challenge, as part of your closing statement.

For example: "I've a challenge for you. That's to sign up for our public speaking course. Right now you may not see yourself doing that. Public speaking? Me? I'd rather have a root canal done, without painkillers. However, by the end of the presentation...well, let's see. There's a first time for everything!"

Use a startling statement, a fact, or a series of facts, to jolt the audience into paying attention.

"Covid. We've had 1.06 million of us die in the US, so far. Today there are nearly 60,00 new cases. More mothers, fathers, friends, colleagues, children – people. People ill. People who might die. So why have we stopped wearing masks?"

For more: Google: Covid stats US

Other speech writing resources

• how to end a speech effectively : explanations with examples showing how to close a speech with impact
• how to write a speech : a detailed guide with examples covering audience analysis, planning, writing oral language, transitions, how to use an outline... 

speaking out loud 

Subscribe for  FREE weekly alerts about what's new For more see  speaking out loud  

Top 10 popular pages

• Welcome speech
• Demonstration speech topics
• Impromptu speech topic cards
• Thank you quotes
• Impromptu public speaking topics
• Farewell speeches
• Phrases for welcome speeches
• Student council speeches
• Free sample eulogies

From fear to fun in 28 ways

A complete one stop resource to scuttle fear in the best of all possible ways - with laughter.

Useful pages

• Search this site
• About me & Contact
• Blogging Aloud
• Free e-course
• Privacy policy

©Copyright 2006-24 www.write-out-loud.com

Designed and built by Clickstream Designs

Everything that you need to know to start your own business. From business ideas to researching the competition.

Practical and real-world advice on how to run your business — from managing employees to keeping the books

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

• Business Ideas
• Human Resources
• Business Financing
• Growth Studio
• Ask the Board

Looking for your local chamber?

Interested in partnering with us?

Grow » thrive, 7 steps to writing a great speech.

These seven steps will help you write a memorable and effective speech.

If you’re preparing for a presentation, the work really begins when you sit down to write your speech. A great speech will engage the audience and can lead to greater personal and professional success. Here are seven steps to writing an effective speech.

Know what your core message is

When preparing to write a speech, you want to start by thinking about the core message you want to share. Your core message should be a topic you’re knowledgeable and passionate about and one that’s relevant to your audience.

The topic should be delivered in a way that’s easy to understand and concise. Ideally, your audience should be able to explain what the speech was about in just one or two sentences.

Think about your audience

Next, you want to learn as much as possible about your audience because this will inform how you deliver the speech. The language you use and the examples you share will depend on the audience you’re speaking to.

As you learn more about your audience, you want to consider the circumstances that brought them together. Are they gathering for a business conference, or is it for a charity event? How big will the audience be, and how knowledgeable are they about the subject you’re speaking on?

[Read more: How to Give a Great Presentation ]

Do your research

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research. This will help you gather new information and come up with unique and fresh ideas.

The amount of research you complete will depend on how familiar you are with your topic. But even if it’s a topic you know inside and out, it’s a good idea to do at least some research.

Come up with an outline

Now it’s time to organize your information and ideas into a detailed outline. Organizing your information will make it easier once it’s time to sit down and write the speech. Your outline should include three main parts:

• Introduction : The introduction sets the stage for the information you’ll be sharing. It’s a good idea to start with a story that will catch your audience’s attention. From there, you can outline what you’ll be sharing and the conclusion you’ll reach.
• Body : The body of your speech is where you’ll highlight the overarching points you’re trying to make. But be careful not to throw too much information at your audience — two to three main points are enough.
• Conclusion : During the conclusion, you’ll summarize your core message and what the audience should take away from the speech. Look for ways to end your speech on a strong note, so the audience understands why this topic matters and how they can take action.

Write a draft

Once you have an outline, you can begin drafting your speech. Don’t try to make your speech perfect during the drafting stage — just try to get your ideas on paper. You can come back to revise and improve your speech later.

Choose a presentation tool

If you’re speaking in a professional setting, you’ll likely want to compliment your speech with a presentation tool like PowerPoint. Using a slide deck is a great way to add a visual element to your speech that will further engage the audience. Using a template can make it easier to develop a well-designed slide deck.

[Read more: 6 Business Presentation Tools for Small Businesses ]

Practice and revise

Great speeches take time to write, so you should plan to practice and revise your speech as needed. You can practice your speech in front of a friend or family member, ask for their feedback, and then adjust your speech accordingly.

As you’re revising, focus on using conversational language and short sentences. Look for any areas that are too general or vague, and try to come up with specific examples that will back up your core message.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Applications are open for the CO—100! Now is your chance to join an exclusive group of outstanding small businesses. Share your story with us — apply today .

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here .

Get recognized. Get rewarded. Get $25K.

Is your small business one of the best in America? Apply for our premier awards program for small businesses, the CO—100, today to get recognized and rewarded. One hundred businesses will be honored and one business will be awarded $25,000.

For more personal success tips

6 common startup mistakes to avoid, 6 essential personality traits of successful entrepreneurs, don't be afraid of failure: 4 smart strategies for learning from mistakes.

By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Know More

Welcome to CO—

Designed for business owners, CO— is a site that connects like minds and delivers actionable insights for next-level growth.

U.S. Chamber of Commerce 1615 H Street, NW Washington, DC 20062

Social links

Looking for local chamber, stay in touch.

How to Write a Persuasive Speech: 7 Tips for Success

• The Speaker Lab
• June 12, 2024

Table of Contents

Mastering the art of a persuasive speech is about more than just making an argument. It’s about engaging your audience, tapping into their emotions, and guiding them to your point of view with precision.

In our dive into persuasive speaking, we’ll look at how selecting enthralling topics can captivate listeners from the get-go and ensure they hang on every word. By structuring your thoughts clearly, you’ll convey messages that not only resonate but also inspire action. And as we venture further, expect practical insights on delivering these ideas with confidence.

This guide will equip you for impact whether you’re eyeing higher education debates or business pitches. So—ready to persuade? Let’s start building those skills!

Crafting the Essentials of Persuasive Speech

What makes a persuasive speech not just good, but great? It’s all about nailing the essentials. Let’s talk shop and get into what constitutes a persuasive speech.

Defining Persuasive Speech and Its Significance

A powerful tool in any speaker’s arsenal, a persuasive speech aims to convince your audience to adopt your point of view or take action. But why is this skill so crucial? In various contexts—from boardrooms to auditoriums—mastering persuasion can be the key that unlocks doors, whether you’re advocating for human rights or pitching an innovative product. It’s not just about having facts at your fingertips; it’s also about striking chords with audience members on both logical and emotional levels.

In essence, successful persuasion hinges on blending ethos , pathos , and logos —three rhetorical arguments that make different appeals in order to sway people without crossing ethical lines. Imagine stirring up the kind of passion Martin Luther King, Jr. did with his “I Have A Dream” speech—that’s what we’re aiming for.

The Anatomy of Persuasive Speech

Diving deeper into crafting effective messages requires understanding key elements like thesis statements—a concise summary of your argument. Your speech should also have main points bolstered by supporting evidence. An intriguing thesis acts as a magnet drawing listeners in while logically laid out arguments keep them hooked.

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Selecting Captivating Topics for Persuasive Speeches

Choosing the right topic is like picking the perfect outfit for an interview. It’s your first chance to impress and persuade. A good persuasive speech topic isn’t just interesting—it should also resonate with you personally, offer fresh insights, and be relevant to your audience. Your chosen topic should spark curiosity.

Criteria for Choosing Your Topic

Picking out a topic that resonates with you and hooks your audience starts with introspection. Think about what gets you fired up: Is it human rights or health insurance debates? Does discussing violent video games or tobacco products prohibition spark that inner debater in you? Now blend this passion with issues relevant to high school curriculums or hot topics from social media chatter—this fusion ensures relevance and personal engagement.

Next, ensure alignment between your chosen subject matter and specific purpose—a mission statement of sorts for your talk. It should clarify why this issue matters here, now, to these listeners. For example, if organ donation rates are low locally yet awareness is high—an effective persuasive speech could pivot towards addressing myths rather than general advocacy.

Brainstorming Ideas That Spark Interest

To uncover gems among standard persuasive speech ideas requires creativity. Begin by listing down all potential subjects that fascinate you—music therapy’s role in mental health recovery perhaps, or how genetically modified foods affect nutrition security.

Dive deeper into each idea by considering its counter arguments, as well as how you might answer such counterarguments.

Structuring Your Persuasive Speech Outline

A persuasive speech outline is your battle plan. It’s where you lay out the strategies to sway your audience and anchor them to every word.

Main Points in a Persuasive Speech

Your outline should map the journey from opening gambit to final plea, with main points acting as guideposts. Your main points aren’t just there for show but also to convince and convert. These points should be clear, concise, and crafted to push the envelope on what your listeners consider possible.

As most successful persuaders will tell you, a well-structured outline doesn’t simply support an argument; it elevates it. That’s why every point must be backed by evidence support strong enough to withstand counter arguments while remaining ethical—no room for manipulation here.

The Blueprint of Your Argument

An effective persuasive speech starts with a thesis statement bold enough yet plausible enough that even skeptics pause for thought. You then need to connect each section back to this central claim.

The body of your argument should alternate between serving up hard-hitting facts (logos) and plucking at the audience’s heartstrings (pathos). And let’s not forget ethos—audiences should be able to trust what you say because you know this topic inside and out due its personal resonance or professional relevance.

To hammer home your main points, make sure you reiterate them in your conclusion, along with your thesis. This method ensures that audiences don’t lose track of your argument in between points.

Mastering Persuasive Speaking Techniques

To effectively deliver a persuasive speech, it’s all about the blend of strategy and sincerity. Think of your speech as a three-course meal served to engage every sense; you need just the right ingredients mixed with skillful preparation.

The secret sauce? Ethos, pathos, logos—your credibility, their emotions, and logic neatly tied together. Present facts illustrated with tales that tug at heartstrings while showcasing your expertise on the topic. These approaches have been used by great leaders throughout history.

Engaging the Audience’s Emotions in Your Persuasive Speech

A dash of emotion can transform your talk from mundane to memorable. When you speak, aim for the heart to build an emotional connection that lasts beyond those final applause. Tell a personal story or paint scenarios that resonate on an individual level. It makes audience members feel like they’re part of something larger than themselves—a surefire way to keep them listening and ready to adopt your viewpoint.

Using Persuasive Speaking Techniques Effectively

An unforgettable opening ensures you grab attention immediately but remember: this is no time for fluff. Get straight into what matters with clear main points outlined upfront because if there’s one thing we know—it’s that nobody likes being lost in translation (or speeches). Counter arguments proactively so when doubts arise, they’re already addressed head-on.

Your thesis statement isn’t just another sentence; it’s the rudder on your ship of an argument. As such it needs to be strong so that everyone knows why they should care about exotic animals or health insurance debates.

Crafting Messages That Resonate

Persuasion isn’t merely about changing minds temporarily—it’s making ideas stick long after curtains close. So layer stories atop statistics until suddenly—the world views genetically modified foods differently because you’ve shown them both sides using evidence support wrapped in narratives too compelling to ignore.

Overcoming Public Speaking Challenges

Stage fright and nervousness can turn a spotlight into a glaring interrogation lamp. It’s common, but you don’t have to let it derail your speech . Deep breathing exercises before taking the stage can help steady those jitters. Remember, even the pros feel butterflies; they’ve just learned how to make them fly in formation.

Dealing with Stage Fright and Nervousness

Facing an audience can intimidating unless you’re prepared. Preparation is your armor against fear. Know your material inside out, because when you do, confidence isn’t far behind. And if that doesn’t cut it? Picture success: visualize yourself crushing it on stage, leaving audiences hanging onto every word.

If sweaty palms still persist, focus on making connections rather than impressing people—that shift in perspective might just be what keeps nerves from taking center stage.

Handling Difficult Audience Members During Your Speech

Sometimes audience members throw curveballs harder than a major league pitcher, but with tact and grace under pressure, you’ll turn that curveball into a homerun. If someone challenges or interrupts you mid-speech, stay calm. Thank them for their input and transition back to your main points swiftly yet respectfully.

A difficult question? Embrace it as an opportunity to showcase depth of knowledge or gracefully defer it until after the presentation so everyone stays engaged without going off track.

Remember: Persuasion begins where discomfort ends—and overcoming these hurdles will leave listeners remembering not just what was said but who said it with conviction.

Ethical Considerations in Persuasion

When you step onto the stage to deliver a persuasive speech, you’re not just sharing an opinion; you’re asking your audience to trust and follow your guidance. Balancing persuasion with honesty is no small feat, but it’s essential for maintaining credibility. You might be tempted to stretch the truth or hide inconvenient facts, but avoiding manipulation in speaking is crucial.

A successful persuasive speaker knows that ethical concerns in persuasive speaking form the bedrock of genuine connection with your audience members. It’s easy to get lost in crafting arguments so compelling they border on coercive. But ask yourself if what you’re doing serves as a bridge between differing viewpoints or simply bulldozes over counter arguments without regard for their validity.

Steering Clear of Manipulative Tactics

Persuasive speeches should light fires under topics like human rights or health insurance—not ignite controversy through deceitful tactics. Ethos, pathos, and logos can become tools for trickery when used improperly. As a responsible communicator aiming at engaging the audience’s emotions ethically, steer clear from creating emotional whirlwinds devoid of factual basis.

To stay true to ethical persuasion principles means ensuring every fact presented has been verified twice over—no exaggeration, deceit, or rumormongering allowed. Stick firmly within reality’s bounds while discussing controversial subjects such as tobacco products regulation or organ donation processes; this helps maintain an atmosphere where constructive debate thrives.

Maintaining Honesty Throughout Your Speech

Your thesis statement isn’t just there for show—it’s your pledge of integrity throughout your address on music therapy benefits or violent video games’ effects on youth behavior patterns. Weaving personal experience into narratives may bolster relatability yet must never wander off into fabrication territory even if spinning tales better suited for your argument seems tempting.

Free Download: 6 Proven Steps to Book More Paid Speaking Gigs in 2024​

Download our 18-page guide and start booking more paid speaking gigs today!

Leveraging Online Platforms t0 Develop Your Skills

The savvy speakers among us know that to stay ahead of the game, sharpening your speaking chops online is not just smart; it’s essential. With an array of top-notch courses, you can fast-track your way to becoming a more persuasive and effective speaker.

Building Public Speaking Skills Online

The journey to mastering public speaking starts with one click. The internet bursts at the seams with resources like Toastmasters International tailored to help you build public speaking skills online. Whether it’s refining thesis statements or practicing eye contact through video feedback, their tools are designed for real-world success without leaving your desk.

In addition to Toastmasters International, the National Speakers Association and SpeakerHub also have a myriad of resources for speakers of all levels. And of course, there are our own resources here at The Speaker Lab , where we offer you speaker training that will get you booked and paid to speak.

Top-Notch Courses for Developing Your Skills

No need to spend hours in traditional classrooms when you can speed up learning on-the-go or from the comfort of home. Top-notch programs, such as this course from the University of Colorado Boulder, turn theory into action faster than ever before. Interactive classes like these engage learners like no other. Just remember though—these resources aren’t magic wands; commitment still tops necessity lists if real growth is what you’re after.

FAQs on Persuasive Speeches

What is a persuasive speech example.

Persuasive speech aims to sway the crowd. Think MLK’s “I Have a Dream” pushing for civil rights.

What are the 5 elements of persuasive speech?

The five key slices: a solid intro, clear message, credible evidence, emotional appeal, and a killer conclusion.

How do I start a persuasive speech?

Kick off with an attention grabber—quote, question or startling stat—to hook your listeners right away.

What is a persuasive way of speaking?

Surefire persuasion speaks directly to interests while mixing logic and emotion to shift opinions.

Mastering a persuasive speech is about connection, clarity, and conviction. Remember the essentials: a well-structured argument supports your message and engaging topics capture attention.

Outline each argument with care, making it easy for listeners to follow, then balance facts with stories that stir emotions.

Hone your delivery like great leaders do. Practice making eye contact; refine those public speaking skills online or in person—it’s how you keep an audience listening.

Ethics matter as much as eloquence does. Persuade honestly without manipulating minds or exploiting fears—that’s true success in persuasion.

In every good persuasive speech lies the power to change views, inspire action, even alter history itself. So take these insights and go forth—persuade ethically, speak confidently!

• Last Updated: June 4, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

• Crimson Careers
• For Employers
• Harvard College
• Harvard Kenneth C. Griffin Graduate School of Arts & Sciences
• Harvard Extension School
• Premed / Pre-Health
• Families & Supporters
• Faculty & Staff
• Prospective Students
• First Generation / Low Income
• International Students
• Students of Color
• Students with Disabilities
• Undocumented Students
• Explore Interests & Make Career Decisions
• Create a Resume/CV or Cover Letter
• Expand Your Network
• Engage with Employers
• Search for a Job
• Find an Internship
• January Experiences (College)
• Find & Apply for Summer Opportunities Funding
• Prepare for an Interview
• Negotiate an Offer
• Apply to Graduate or Professional School
• Access Resources
• AI for Professional Development and Exploration
• Arts & Entertainment
• Business & Entrepreneurship
• Climate, Sustainability, Environment, Energy
• Government, Int’l Relations, Education, Law, Nonprofits
• Life Sciences & Health
• Technology & Engineering
• Still Exploring
• Talk to an Advisor

How to Give a Great Elevator Pitch (With Examples)

• Share This: Share How to Give a Great Elevator Pitch (With Examples) on Facebook Share How to Give a Great Elevator Pitch (With Examples) on LinkedIn Share How to Give a Great Elevator Pitch (With Examples) on X

How to Give a Great Elevator Pitch (With Examples) was originally published on Forage .

Though people are complex and so much more than just their jobs, in a new social situation you’re often asked, “So, what do you do?” or “What are you majoring in?” While you probably have a stock answer ready to go (I’m in sales; I’m majoring in English), the person asking may be able to help you achieve your career goals — but they won’t know unless you’ve got an elevator pitch ready to go.

An elevator pitch is an enticing and interesting three or four-sentence summary of you. But you do more than talk about yourself. Your elevator pitch gets the listener interested in what you’re capable of.

In this guide, you’ll learn:

What Is an Elevator Pitch?

How to write an elevator pitch, elevator pitch examples, elevator pitch bonus tips.

Mike Gardon of CareerCloud sums up elevator pitches like this: “When meeting someone for the first time, we all get asked what we do, right? Well, an elevator pitch is how you answer that question.”

At its core, an elevator pitch is a brief synopsis of who you are and what you do (or are trying to do). It’s named so because of the idea that you’re in an elevator with the one person who can make your career dreams come true. You’ve got the length of that elevator ride (approximately 30 seconds) to convince that person to keep listening to you.

Why You Need an Elevator Pitch (and When You’ll Use It)

In many respects, an elevator pitch is all about you. And though it may seem strange — uncomfortable even — to talk about yourself, a well-designed elevator pitch starts with you and ends with the listener.

Gardon explains, “The elevator pitch is designed to engage the person with whom you are communicating, and get them to take some next action. Think about it like this: if you were writing an email, the elevator pitch would be the subject line plus the next couple of lines that are shown in an inbox. The purpose is to get the recipient to open the email.”

In the case of your elevator pitch, you’re attempting to spark a longer conversation (or later meeting) with someone who could potentially help you professionally.

Showcase new skills

Build the confidence and practical skills that employers are looking for with Forage virtual work experiences.

Sign up for free

Your elevator pitch comes in handy when you’re looking for a job. But you’ll also use various versions of your elevator pitch in situations like:

• Networking events
• Prospecting for new sales and clients
• When you’re interviewing and asked, “Tell me about yourself.”
• As the “about me” on LinkedIn, Twitter, or other social media page
• In the summary of qualifications on your resume

How Long Should an Elevator Pitch Be?

While elevator ride times vary, the general rule of thumb is that an elevator pitch is no longer than 30 seconds, which means your pitch needs to be concise.

So, you can’t include every accomplishment from your last three jobs, just the top most recent ones. As you’re honing your pitch, write it down and limit yourself to four sentences. This will help you focus on your top highlights.

In general, an elevator pitch includes four essential elements: who you are, what you do, what’s unique about you, and what your “ask” is. Though the “meat” of your pitch likely doesn’t change often, you should prepare multiple elevator pitches that you can tailor to your situation.

For example, if you’re a student, the pitch you use at a career fair may not be the same one you use at a networking event. Likewise, if you’re changing careers, you may need to switch up what your “ask” is depending on who you talk to.

Gardon offers an example. “I wear so many different hats and am involved in different businesses. So, if I want someone to be a guest on my podcast, I might tell them how we’ve done over 400 episodes, instead of telling them that I’m a former derivatives trader.”

Also, while the below elements are crucial, they can go in almost any order. While a good elevator pitch usually begins with your name, you may find that listing your skills before your accomplishments is better for your pitch.

Part 1: Who Are You?

Your elevator pitch starts with your name, of course, but also consider throwing in a “hook” that gives the person you’re speaking with an opening to ask you questions. Here are some examples:

“I’m [your name], a recent graduate of [university] with a degree in [your degree].”

“My name is [your name] and I’m a junior at [university] majoring in [your major].”

“I’m [your name] and while I’m currently in product development, I’ve decided I want to change gears and go into graphic design.”

Part 2: What Do You Do?

The second part of your elevator pitch explains what you do. However, you shouldn’t limit yourself to a job title. This is the place to mention one outstanding accomplishment from your job, internship, or even a class that will wow your listener.

Like all parts of your elevator speech, this needs to be brief, but it should also be detailed and help the listener get an idea of what you’re capable of:

“During my marketing internship at [name of company], I grew social media engagement by 43%, which resulted in an uptick in newsletter sign-ups year over year.”

“Our business is small, but that lets us have more personal interaction, which has helped us keep a small but loyal and profitable client base for 15 years.”

“After learning about the stock market, I wanted to test what I learned as well as my skills, so I created a mock portfolio that’s realized a 24% gain over the last year.”

Part 3: What’s Unique About You?

The next section of your elevator pitch includes something unique about you. While this can include specific skills, you can also trace your career path or accomplishments to illustrate how you use your skills.

Because you only have 30 seconds, you might be tempted to list your skills or accomplishments like a grocery list. But try to link them to an outcome or something you can do.

“I enjoy analyzing data and using the results to plan my content calendar, including social media posts.”

“I worked on my college newspaper, starting on the sports beat, eventually moving my way up to chief editor.”

The first example mentions one skill (data analysis ) and two outcomes (planning the content calendar and social media posts). The second example doesn’t mention any skills but illustrates the speaker’s career path (sports beat to chief editor), demonstrating an increase in skills and responsibilities.

>>>>>> Ready to level-up your data analysis skills? Try the Data & Analytics Virtual Work Experience

Part 4: Call to Action (or What’s Your Ask?)

The final part of your elevator pitch includes a call to action. Or, more specifically, what are you asking for?

Much like networking, you may not want to blurt out “a job!” even if that’s your desired outcome. This section is what you hope will happen, which could be a job, internship, or just a new networking connection.

“I would love to speak to you about being a potential mentor, if you have time.”

“I’d like to follow up with you about how I can get involved in and conduct summer research.”

“Can you tell me how you decided on [this] career?”

Each of these invites the listener to continue engaging with you either right now or in the future. 

Optional Part 5: Something Memorable

Finally, depending on the situation, you might want to include something memorable in your pitch. This is situation-dependent and only something you should do if you’re comfortable.

For example, the pitch on Gardon’s LinkedIn profile says, “Earned the Title ‘World Champion Funniest Person In The World (to my kids)’ 10 years running.”

Of course, not everyone can be the “Funniest Person in the World,” but your memorable moment could be your love of science fiction, who your favorite author is, or the fact that you just adopted a cat.

Here’s what all the elements look like when you put them together:

“I’m David, a rising senior at XYZ University and an education major. I spent last year student teaching at my old high school, and it was quite the experience being on the other side. I’m graduating in the spring and am looking to teach high school biology.”

“I’m Ella, and I’m currently an individual contributor at XYZ company running the social media accounts. I use Google Analytics to analyze and improve content performance, and my personal TikTok has XXX followers. I’m looking to move to a leadership role at a mid to large-size company where I can mentor others.”

“I’m Mike and I’m a sophomore at XYZ university. When I was a kid, I really wanted to communicate with animals, which is partly why I’m majoring in zoology. I’m not sure what career is best suited for me. Can you tell me how you ended up in yours?”

Once you’ve written (and rewritten) your elevator pitch, you’re almost ready to try it out. Before you do, though, ensure your delivery is memorable — for the right reasons!

• Practice. Practice makes perfect, of course. And while you don’t want to sound too rehearsed, you also don’t want to trip over your pitch or start rambling. Practice in front of a mirror, with friends or family, or record yourself to make sure you’re getting it right.
• Time yourself. Thirty seconds can feel like forever or fly right by. Time yourself to make sure your pitch isn’t too long or too short, and adjust as necessary.
• Use your “excited” voice. While you’ll want to use your “inside voice,” vary your tone. When you give a rehearsed speech, it should be polished but not robotic. Try to bring some excitement to your voice as you speak.
• Speak slowly. You may want to cram as much as possible into your 30 seconds, but that could result in you speaking too quickly to try to get it all in, making it tough for the listener to understand you. As hard as it might be, stick to one or two main points.
• Maintain eye contact. While you don’t want to stare at the listener the whole time, you don’t want to stare at the floor either. Maintain the level of eye contact that feels normal and natural to you, and break eye contact when appropriate.

Make Your Pitch

An elevator pitch is useful in all sorts of professional (and even personal!) situations. By taking stock of what you do and what you want to do, you’ll find the perfect elements to include in yours and impress the next person you pitch it to.

Want more insights into creating the perfect pitch? Check out Ashurst’s Building Your Personal Brand Virtual Experience Program .

Image credit: Canva

The post How to Give a Great Elevator Pitch (With Examples) appeared first on Forage .

Business growth

Business tips

11 actually great elevator pitch examples and how to make yours

There's a trope in late '90s movies where a motivated, ambitious main character does everything they can to get on the same elevator ride as the CEO of some powerful company.

It usually ends the same way. Our protagonist makes a nervous, fast-paced speech that the CEO ignores while repeatedly pressing the elevator button, and we get a five-second scene with sad music of our main character watching them walk away.

That nervous, fast-paced speech is an elevator pitch example—a bad one, because otherwise, those movies would be nine minutes long and uninspiring. In the real world, an elevator pitch can make a powerful impression and pave the way for business ventures, employment opportunities, and networking. It won't get you a corner office and a fancy title one week into your new job, but it can be an important step in the right direction. 

To highlight that difference—and to really dismantle "The Pursuit of Happyness" as a plot—I've put together some elevator pitch examples and a guide on how to write one that actually works.

Table of contents:

What is an elevator pitch?

An elevator pitch is a concise speech in which you introduce yourself and a few key points about what you're pitching, whether it's to acquire investors, promote a product, advertise a business, or even sell yourself as a potential employee. If it takes longer than a minute to get the point across, it's getting too long.

You're not trying to convey your entire business strategy or all your selling points. Your goal here is to raise interest, make a connection, and facilitate an opportunity for business in the future.

Let's say you're in the fintech industry and are attending a networking event full of bank representatives and decision-makers. Instead of spending an hour going through your company's history and how it's aiming to be carbon-neutral by 2157, you'd find more success introducing it concisely, pointing out one or two key features and how they could serve your audience's interests. 

Components of an elevator pitch

The pitch begins with a hook to draw your audience in, veers into the value you offer, provides some proof to support your statement, and wraps it all up with a display of what makes you different.

It's relatively easy to incorporate these elements into a short pitch. The difficulty lies in choosing a good hook and phrasing your proposition in a way that appeals to the other side of the conversation.

The hook: This element doesn't need to be fancy or complicated. Make it simple and get straight to the point. For example, if you're pitching a time management tool, your hook can be a personal story like: "When I first started my business, it felt like there was too much to do and not enough time to do it." It can also be a statistic. If you're pitching an online collaboration tool, your hook can be something like: "73% of all teams will have remote workers by 2028."

The evidence: The person you're talking to may be nodding, but that doesn't necessarily mean your point is getting across. Some proof of past success or stats that speak to your success could make that nodding a lot more genuine.

The differentiator: Let them know that you're different—that your product or service isn't just another iteration of what came before. You get brownie points for originality and not quoting any movies.

11 elevator pitch examples done right

I rewatched "The Pursuit of Happyness" to see if there was anything I could salvage, but all I walked away with was frustration at the misleading lesson that passion can overcome anything. Passion cannot, in fact, overcome a busy decision-maker who can't wait for you to stop talking.

If you're at all like me, you'll find the following examples a much better use of your time.

1. Startup pitch example

Everyone's got ideas for [shared goal] . But ideas aren't enough.

We took [shared goal] and turned it into a reality.

We developed [solution] at [company name] that's [list of qualities] . We made it possible for [target audience] to [shared goal] .

What sets us apart is our [differentiator, followed by brief overview] .

If you're passionate about [high-level goal] and interested in [benefit of collaborating with you] , let's connect.

This elevator pitch example demonstrates how to approach potential business partners and investors with a clean energy project. The hook is simple. It leans on the issue and the harsh reality of how little the world does to achieve utopian sustainability. Then it introduces the solution as the company's proactive effort to change the status quo. It pitches efficiency, reduced costs, and access to a larger customer base. Finally, it addresses how ease of use sets the solution apart from the competition and invites further collaboration. 

This example is ideal for startups in that it focuses more on the product, what makes it unique, and the features that set it apart, rather than the company's past achievements, success stories, or revenue metrics. It can easily be used to pitch investors and potential clients alike.  

You can follow this example by making the problem the centerpiece of the hook. Open with the issue, and position your company's service or product as the solution.

2. Job seeker pitch example

It took me [period of time] to [achieve goal] .

It's always been my priority to deliver [high-level result] , but I want to put my [expertise] to use making [high-level goal/impact] .

At [company name] , I [past experience] that [measureable results] .

I love what I do. But I [differentiator, high-level goal] .

If you're looking for a [position/title] who's [differentiator] , let's chat. I'm eager to explore how I can help your organization achieve its [field] objectives.

Since tropes are only a good idea when I propose them, I've decided that our job seeker would be making a pitch to GreenCorp, the company from our previous example. Will Smith will not be playing this role.

In this example, the author of the pitch isn't trying to sell a company or a product; they're trying to sell themselves. The hook addresses their background, expertise, and goals. It then veers into past performance results and highlights the key skill set. The uniqueness factor here speaks to GreenCorp's mission, showcasing that the author shares the company's grand goals, empathetic mindset, and desire to help build something positive. 

If you're ever job hunting, open your pitch with a concise and direct overview of your background, share your most impressive achievements, and do your research into the company you're pitching.

3. Sales pitch example

Most people [relevant statistic, followed by explanation] . 

At [company name] , we've taken the [pain point] out of the equation. 

Our [products] are designed for [value proposition] .

They're more than just [product] . They're [differentiator, followed by supporting evidence] . 

We're not just salespeople; we're [differentiator] .

So, are you ready to find [product selling point] ? Let's [CTA] .

In this example, a guitar shop is pitching its unique guitar design to potential customers. It recognizes a very common problem and ties it to a feeling that most guitar enthusiasts know all too well: giving up too soon. It later positions the author as an expert and fellow musician and utilizes customer reviews as supporting evidence.

4. Networking pitch example

I'm a [position/title] at [company name] , and I've worked on [past experience] . 

Over the past [period of time] , I've had the privilege of working with diverse industries, from [industry] to [industry] , and what truly excites me is [shared interest] . 

I'm here to connect with other professionals who share my enthusiasm for creative and innovative [field] ideas. I really want to explore new [differentiators and shared interests] .

Let's connect on [communication channel] . I have quite a few compelling [field] resources to share and talk through.

This networking pitch resembles the job seeker pitch with one major difference: the audience shifts from an employer to a colleague. The objective changes, and that affects the entire approach. 

Ahead of your next networking event, tailor your pitch so that it speaks to your expertise and knowledge without going into too much detail.

5. Investor pitch example

At [company name] , we [business concept offer] , plain and simple.

We [value proposition] .

Our portfolio contains [supporting evidence] .

Why us? Well, we [differentiator] .

We roll up our sleeves and get involved. 

We're currently prospecting [target audience] to join us on our journey. If you're ready to be part of the next [field] disruption, let's talk about how [company name] can help.

Investors have heard it all a million times over. It's why their faces are so hard to read—set in unimpressed silence. So it's best to make your hook short and to the point. "We do X to achieve Y" can be a breath of fresh air when your job is listening to entrepreneurs pitch their ideas five days a week.

In this example, YZTech Ventures aims to secure investors for promising companies. The hook is straightforward and simple, slowly veering into an overview of the company and why it works.

6. Nonprofit pitch example

Every day, [pain point] .

[Company name] is working to change that.

We're a nonprofit dedicated to [high-level goal] . We've already provided [supporting evidence/achievements] .

We don't want to treat the symptoms; we want to face the root cause of [pain point] . But this will be a losing battle if we're fighting it on our own.

We're always looking for individuals who share our vision and drive to build a better world where [high-level goal] .

If you're ready to make a difference, let's discuss how you can be part of the solution.

Empathy is the name of the game here, and charities and nonprofits can use it as a unique selling point. The good news is there's very little risk of doing this wrong. The example outlines the cause, its aim, and the efforts being made to find a solution. 

If you're pitching a nonprofit or a charity to potential donors, lean heavily on the charity's message and accomplishments.

7. Personal branding pitch example

I'm [name] , and I'm a dedicated [title] . I've helped [past expertise and achievments] .

I do what I do by [value proposition, followed by differentiator] .

I'm here to [offered value] .

There's " [position] " in the title, but I'll be [differentiator] .

Let's schedule a meeting and discuss what you can do.

Personal branding comes into play when you're pitching yourself, the individual. Just as companies share their unique idea, proposition, and values, the life coach does the same at a personal level. 

If you're ever writing a personal branding pitch, approach it as you would a business. The key difference is to showcase your values and what makes you unique as a person rather than as a corporate entity.

8. Product launch pitch example 

I'm very excited to share with you [product selling point] .

At [company name] , [products] aren't just a [basic nature of product] . We see them as a game-changer in [selling point] .

This is why we developed our [product] , a cutting-edge [product overview] .

Imagine all of your [value proposition, followed by key features] .

Our product has already received rave reviews during beta testing, with users reporting [survey results] .

[Product] is now available for preorders! [CTA].

This example focuses less on the company and more on the newly revealed product. The new release speaks for itself and the business at the same time.

The hook immediately positions the product as the future or "the next best thing." The pitch dives into what makes the new product unique, utilizing a hypothetical to paint a picture of what it can achieve.

If you're writing a product launch elevator pitch, focus on the product and let it speak for the company.

9. Rebranding pitch example

We've done great things as [company name] . We've helped businesses [services and past achievements] .

We've since been on a journey of transformation, and it's time for a fresh start.

Our company has grown, adapted, and innovated in response to changing market dynamics. We've [outlined change] . Now, [company name] is about to become [new company name] .

Why the change? We've rebranded to [rebranding reasons] .

With [new company name] , you can expect the same quality, expertise, and dedication you've come to trust. But now, we're adding a fresh perspective and a dynamic spirit to our brand.

We invite you to join us in this exciting phase of our journey. [New company name] is ready to [service/value proposition] .

Let's schedule a meeting and explore how our renewed brand can better serve your evolving needs.

In this example, the hook immediately delivers the reasoning behind the change. 

Instead of a value proposition, the pitch offers an assurance that the rebranding won't have detrimental effects. It's designed to address stakeholders and clients as well as provide context.

10. Consulting services pitch example

At [company name] , we specialize in [value proposition] .

With a team of seasoned experts in [field of expertise] , we've successfully guided organizations to [high-level goal] .

Our approach is all about partnership. We take the time to deeply understand your unique market and audience. From there, we [differentiator] .

[Company name] can be the catalyst for your business's transformation. Whether you're looking to [goal] or [goal] , we're here to help.

Let's schedule a virtual meeting to discuss where your company stands and where we can take it.

This pitch is designed to attract clients for a consulting service. It takes a collaborative tone in its approach and focuses on areas of growth that pretty much every decision-maker worries about. It makes the solution the centerpiece of its hook instead of the problem, and goes on to briefly outline how the firm's process is structured. 

11. Technology solution pitch example

[Relevant statistic].  

That's how it goes for your [pain point] .

Imagine you didn't have to worry about [pain point] .

Our [product] is designed to enhance [process] . We help businesses [value proposition] .

One of our recent success stories includes helping a [supporting evidence] .

The thing is, [differentiator] ; we make sure our [product] is specifically customized for your organization's needs. 

Are you available to meet next week for a personalized demo?

In this example, the hook is a statistic that lays the foundation for the problem and the value proposition. It's a powerful hook that captures the audience's attention and helps you transition into what you really want to say.

How to write an elevator pitch

You can be an optimist and decide to improvise an elevator pitch. But you'll likely end up taking too many pauses under the guise of sipping your water, and stumbling over your words mid-pitch might waste a precious conversation.

It pays to be prepared, and writing an elevator pitch beforehand can make a big difference.

1. Outline a clear objective

Your objective will help you pinpoint the information you want to mention in your pitch. 

Tip: Establish success metrics relevant to your objective. Investors will want to know how much revenue your business can generate, while potential clients will want to know the benefits of your product or service. Make sure your success metrics speak to your audience's concerns.

2. Define your audience

One speech won't work across the board. Hollywood says the up-and-coming manager likes to be impressed with a Rubik's cube, while the CEO likes to hear your heartfelt speech about how much this job means to you and how you're expertly overcoming odds. 

Both those things are wrong, but the point remains that identifying who your listener is and what matters to them is a nice way to tailor your pitch so that it speaks to their concerns, needs, and bigger pain points. The more you resonate with your audience, the more impactful your pitch will be, and the closer you'll get to a tearful Will Smith movie ending.

Defining your audience goes beyond knowing the name and nature of what might make a potential client. 

Tip: Conduct in-depth audience research by diving into your chosen market, competitors, user data, and digital marketing analytics. Then comb through that information to define your audience's pain points and how you're uniquely positioned to address them.  

3. Craft a hook

You know what you want to say and why. Now you need an opening statement—a hook that grabs their attention and gets them invested in the rest of your pitch. You want to set the stage for the elements that come next. Make it clear and engaging, but keep it concise. The goal here is to get an attentive listener, not a bored one.

The hook needs to spark the audience's interest. You need to speak their industry's language, show knowledge and expertise, and put your audience research data to good use by pointing out the difficulties and issues they face.

Tip: Use a personal story, a statistic, a fact, or an interesting hypothetical to draw your audience in.

4. Explain your value proposition

Once your audience is paying attention, it's time to dive into the proposition and the value within. What do you and your idea bring to the table? What problems do you solve, and how does that make your listener's life better? How does your solution differ from those they've heard pitched a thousand times before?

Point out the differentiating factors that make you and your business unique, whether it's the groundbreaking tech you've patented or the better pricing options your competitors can't keep up with. 

Tip: Write down all the aspects that make your business different, and choose the most compelling ones for the pitch.

5. Support your pitch with evidence

Who doesn't like real-life measurable data? Well, Hollywood doesn't, but that's just because no amount of Hans Zimmer music can make your 325% ROI cinematically engaging. You can be confident that your audience will want to hear success stories that support your proposition.

Have a few successful case studies from former and current clients ready to drive the point home and turn a semi-interested listener into an engaged party.

Tip: Draw on your own expertise, and use performance statistics and relevant metrics from previous projects. 

6. Keep it concise

It's called an elevator pitch for a reason. You have under a minute to get your entire pitch across to a busy decision-maker who doesn't have all day. Cut the fluff, and only say what you feel certain will convince your recipient to take your side.

Tip: Practice reading your pitch out loud in the mirror. Use a timer to measure how long it takes to deliver it comfortably.

7. End with a clear call to action

Since the point of an elevator pitch is to generate interest, you'll want to end it with a clear call to action—one that evokes a response and maybe a more in-depth conversation.

If you're pitching a service, you can offer to schedule a meeting to further outline your services and how they can help the listener. If you're pitching a product, you could offer to schedule a demo to prove it can improve their business. Get creative here, and aim to turn that interest into a meeting.

Tip: Lead your audience to connect with you beyond the pitch. Schedule a meeting or a coffee chat, exchange contact information, and make sure there's room for a longer discussion.

8. Prepare to answer questions

You can't just deliver your pitch and then hit the open bar at the networking event. Be ready to answer questions.

Questions at this stage mean your listener is intrigued, curious, and interested. At this point, feel free to provide as much context in your answers as you'd like. The elevator pitch has already ended, and it served its purpose. Go in-depth and provide context.

Tip: Write down a few questions based on your own market research. Ask yourself what your customers, investors, and audience might be curious about. Prepare your answers so you're never surprised.

Make a unique first impression

Opportunities are fleeting, especially when businesses are launching every day. In an oversaturated environment, an elevator pitch can help you make an impression that lasts. And who knows, you might just have what it takes to inspire a 50-million dollar movie that Will Smith can "misty-eye" his way through.

Related reading:

Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

• Small business

Related articles

How to walk a new client through the onboarding process (in 7 steps)

How to walk a new client through the...

What podcasting taught me about how to run a successful business

What podcasting taught me about how to run a...

17 key SaaS metrics your company should track (plus a cheat sheet)

17 key SaaS metrics your company should...

Enterprise AI: How companies can use AI across the organization

Enterprise AI: How companies can use AI...

Improve your productivity automatically. Use Zapier to get your apps working together.

• Personal Development
• Sales Training
• Business Training
• Time Management
• Leadership Training
• Book Writing
• Public Speaking
• Live Speaker Training With Brian
• See Brian Speak
• Coaching Programs
• Become a Coach
• Personal Success
• Sales Success
• Business Success
• Leadership Success
• How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

« Previous Post How to Develop Self-Discipline to Succeed Next Post » 15 Simple Ways to Be Successful in Life

About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

• Most Recent
• Goal Setting for Success & Developing SMART Habits
• 15 Simple Ways to Be Successful in Life
• How to Develop Self-Discipline to Succeed
• The Art of Business Success: A Blueprint for Entrepreneurs
• Free Webinar: How To Write a Book and Become a Published Author
• Free Video Series: 3-Part Sales Mastery Training Series
• Free Assessment: The Confidence Factor
• Free Assessment: Discovering Your Talents

Browse Categories

• Financial Success

Follow Brian & Join the Discussion

• Free Resources
• Best Sellers
• Knowledge Base
• Shipping & Returns
• Privacy Policy
• About Brian
• Brian Recommends

Your Privacy is Guaranteed. We will never give, lease or sell your personal information. Period!

© Copyright 2001-2024 Brian Tracy International. All Rights Reserved.

More From Forbes

Mastering the art of public speaking for professionals.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Wayne Elsey, Founder & Head Coach/CEO, The Funds2Orgs Group .

One skill professionals should develop to stay ahead is one that's probably been happening since the beginning of human speech—public speaking. We live and operate in a very digital and technologically advanced world. However, it's now a given that everyone has to upskill continuously. We all know that creating a learning culture at the office and continuous learning are essential. So, how can ambitious professionals stand out? Public speaking.

The Importance Of Public Speaking For Professionals

Public speaking is a crucial skill to develop for business for anyone who wants to stand out from the competition. For one, it remains essential for career advancement. Executives pay attention and notice team members who can capture an audience's attention and speak confidently. Almost by default, professionals who do public speaking well inevitably establish their authority and credibility.

There are other reasons why mastering public speaking is an excellent idea for any professional. For instance, it's a great opportunity to create and build relationships. When public speakers speak at conferences and events, inevitably, they will meet other professionals—expanding opportunities. Moreover, when public speakers help drive change and influence their sectors, they transform the companies where they work and stand out as leaders.

Another reason why being great at public speaking is a wise idea is personal branding. If you've paid attention to how business has evolved in recent years, many professionals have personal brands . The lines between business and personal lives have blurred. It's expected to have people share business information in their personal brand spheres. Public speaking can help with sharing these messages effectively.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, strategies for crafting and delivering impactful speeches.

So, how do you master public speaking?

Mastering public speaking can be challenging. It takes a lot of practice to accomplish it and do it well. That means that professionals who want to master public speaking need to plan, prepare and execute. Most company CEOs and leaders have done public speaking, and I include myself in that group. As a result, I have some ideas and strategies to share with those who want to excel at public speaking.

Master nervousness.

The number-one reason most people don’t want to do public speaking is because it makes them nervous. Nerves are part of the public speaking equation. But there are techniques that can help, such as deep breathing . Deep breathing relaxes you because it oxygenates your body and calms your system.

Learn about nonverbal communication.

When doing public speaking, body language, as well as a speaker's voice, communicates so much. Therefore, learning about proper postures that are open and relaxed, as well as expressions and vocal tone, is essential for making good speeches and keeping audiences engaged.

Know the audience.

Knowing an audience goes beyond just the topic they want to hear about in the speech. For example, if you're speaking in a particular area of the country, there might be a flow or interesting tidbits you can add to the speech to settle everyone down. Consider how many comedians acknowledge where they’re at at the start of a set.

Clear objectives.

Every speech requires the speaker to understand what they want to convey during the speech. Speakers should decide what their ultimate aim is for the speech. Do they want to persuade, inform or inspire? Knowing the ultimate objective makes it easier to structure the speech.

Practice, practice, practice.

Rehearing a speech out loud is essential. When speakers verbally practice a speech repeatedly, they get a rhythm going. They also internalize and memorize some of the speech or crucial parts. Moreover, practicing builds confidence and helps speakers know when and what they want to emphasize.

Engage with the audience.

When speaking, it's an excellent opportunity to engage with the audience. This not only relaxes the speaker and connects them to the audience, but it also brings the audience into the speech. Asking questions or soliciting feedback can help create an excellent experience for the audience.

Handle Q&As.

Finally, it's important to anticipate questions for any Q&A session at the end of a speech. By doing so, speakers will be able to confidently answer the questions asked because they've already considered them. In a Q&A, restate the question if needed and reply concisely, drawing on experience and expertise.

After The Speech

After a speech, public speakers should solicit feedback from the audience. It could be handled by sending a survey email to attendees asking them about highlights and areas for improvement. Moreover, all public speakers need to consider their performance objectively. One approach is to list the strong areas and then note where improvement could occur.

However, one of the best ways for anyone to master the art of public speaking is to step into the circle and keep doing it until it becomes reflexive, like breathing or driving. The best way to master the skill is to sign up to speak at as many events, workshops and conferences as possible. And in time, public speaking can become an element of success for any professional willing to make the effort.

Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?

• Editorial Standards
• Reprints & Permissions

Business Speech: Types with Examples, Informative, Special, Persuasive

Good presentation and speaking habits may be considered soft skills in the workplace or in any type of organization. Today in this article, we have shared what is business speech and how many types of business speeches are there.

Anybody can relate to all these types of business speech because these all are equally important in social life as well. So let’s start our topic with the basics of business speech.

► What is Business Speech?

Speech refers to that action when a person stands among a great number of people and starts delivering any kind of information or statement. It may be or may not be useful for the whole audience but most of the time it is valuable for them.

A speech that is delivered in the workplace or in any business organization for some specific purpose is known as Business Speech.

This is one of the forms of Business Communication and the audience has to sit quietly while the speech is being delivered. Most of the time audience knows very well that the speech must contain anything that will be beneficial for them.

► Types of Business Speech:

There are mainly three types of speech that are as follow;

• Informative Speech
• Persuasive Speech
• Special Occasion Speech

◉ Informative Speech

Informative business speech can be defined as speech that comprises the purpose to deliver useful information to the audience.

For Example  – In any organization, an Executive Coach or Trainer speaking about the new trends in the market to his trainees. It can be hard to understand for few trainees, but the fact is that he is delivering something informative that is beneficial for them.

Informative Speech is further divided into four types;

• Speeches about Objects
• Speeches about Events
• Speeches about Processes
• Speeches about Concepts

The following are known kinds of informative speech.

✔ Speeches about Objects :

It can be about any object related to that particular organization where the speech is being delivered.

For Example  – how various wildlife animals look, what is the smell of medicine, information about any product.

✔ Speeches about Events :

Those speeches that inform the audience about any events like historical incidents or about any situations are called speeches about the event.

For Example  – New President’s speech about future goals after the oath-taking ceremony.

✔ Speeches about Processes :

The main purpose of this type of informative speech is to inform the audience about anything which is currently happening or about how to do any particular task or work.

For Example  – a Yoga teacher explaining how to perform specific yoga poses.

✔ Speeches about Concepts :

Speeches about concepts are those speeches that inform the audience about any concept such as the peace of the world, freedom of rights, or love, fundamentals of any study topic.

For Example – a Science teacher explains Einstein’s theory of general relativity to his students in the class.

Must Read : Skills of HR Manager

◉ Persuasive Speech

Persuasive Speech refers to those speeches where the intention of the speech is to convince the audience to accept the particular opinion or fact and create influence on the audience to do anyhow.

In short, the speech which influences the listeners or audience to follow a certain idea is called a persuasive speech.

Persuasive speech is also an informative speech. because here speaker gives information in a lucrative manner to influence others.

For Example  –  in any debate, every person is try to persuade others to follow their given point of view. It is a form of persuasive speech.

In another example, During the advertising and promotional functions of any business, the sales manager or speaker uses his persuasion skills to influence the audience. Here the main purpose of speech is to change the thinking, beliefs, or behaviors of the audience towards his product.

Persuasive speech can be divided into three types that are as follows:

• Factual Persuasive Speech
• Value Persuasive Speech
• Policy Persuasive Speech

✔ Factual Persuasive Speech:

The Factual Persuasive Speech is such a speech that contains facts and it is based on a concrete proof about the certainty of anything that had happened.

The main purpose of this factual persuasive speech is to persuade the listeners whether the certain thing happened or not, exists or doesn’t exist.

For Example – If a student is giving a speech about the first man, who landed on the surface of the Moon. Nobody in the class knows whether it did happen or not, yet it possesses concrete proof.

✔ Value Persuasive Speech:

A Value Persuasive Speech is such a speech that tells the listeners about anything, whether it is wrong or right. The purpose of this speech is to challenge the ethical or moral aspects of a certain issue.

For Example –  If someone is giving a speech about capital punishment, whether it is moral or immoral, right or wrong, done or prevented. this type of speech is a value persuasive speech.

✔ Policy Persuasive Speech:

The policy persuasive speech refers to that speech where the speaker is trying to persuade the audience to either following a policy or rejecting it. It is not limited to just a policy, but it can be about accepting or rejecting a rule or a candidate is also a policy persuasive speech.

For Example – Suppose If the President of a country is not satisfied with the present foreign policy and wants to change it. The president gives a speech to higher authorities for convincing them to change the current foreign policy and support the new policy then it is known as policy persuasive speech.

Must Read : Types of Communication

◉ Special Occasion Speech:

Special Occasion speech refers to that speech which is given on the special occasion like;  A speech of farewell allows someone to say good-bye to one part of his or her life as he or she is moving on to the next part of life. Maybe you’ve accepted a new job and are leaving your current job.

Special occasion business speech is something which anyone can face at some point in their lives.

For example –  If your company won an award of the year for excellence. And you are receiving that award on the behalf of your company. The speech given by you after getting the award can be considered as a special occasion business speech.

In another example, If you are getting retirement from your job and want to thank your subordinates, superiors, and top management at the farewell party.

Related Posts

FA Syllabus in MBA – UTU Dehradun

PPM Syllabus in MBA

Leave a comment cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Business Speech

Business speech generator.

In relation to the upcoming 90th Academy Awards this March 2018, you may have known of Leonardo DiCaprio. It took him at least 22 years and 5 attempts before finally winning an Oscar in 2016 with as he starred in the movie The Revenant . Among all his other nominated movies for best actor, there was one particular motion picture that brought out the best of him as a ruthless and determined salesman. And that was The Wolf of Wall Street  which was released in 2013. You may also see motivational speech .

• Inspirational Speech Examples
• Speech Outline Examples

To give you an idea on what the movie is about, DiCaprio stars as real life Wall Street stockbroker Jordan Belfort. Under the employment of a certain Mark Hanna (played by Matthew McConaughey), he begins to learn that a stockbroker’s only job is to make money for himself. He runs out of a job after Black Monday and finds himself under the new employment at a boiler room brokerage firm specializing in penny stocks. Little by little, he starts to make a small fortune thanks to his aggressive pitching style and the high commissions. You may also see introduction speech

Fast forward, he and his neighbor Danny Porush founded Stratton Oakmont, an “over-the-counter” brokerage house that practices the pump and dump scam in Long Island, New York making money illegally faster than they anticipate. Thanks to the valiant efforts of the Federal Bureau of Investigation (FBI), his company was closed and under his reduced prison sentence started hosting seminars on sales technique. You may also see thank-you speech

Despite its dishonesty, it is a proven fact that he was one heck of a sales personnel. Even before Stratton Oakmont, he sounded convincing enough to let a client purchase penny stocks from him because of his persistence. Just like any other speech, business speeches have to be thought out and must inspire the people those working for you. You may also see informative speech

Examples of Writing an Inspirational Business Speech

Here are three examples of writing an inspirational business speech which will aid you in delivering one for your company or for a client.

Know Your Audience

It is critical to have a good understanding to know who you’re going to be speaking to. If not, there will be no common ground that you and the audience to stand on and vice versa causing misunderstanding. Try to conduct a bit of research about them so that both the audience and you have something that you share with each other. You may also see special occasion speech .

Most likely, your audience will come from the business or general public sector likely your audience depending on the type of clients your business caters to. Here are some questions that the speaker should try to research on:

• What’s the job function of the  aud ience members that represent the businesses sector?
• What’s would be the s ize and i ndustry of those companies if your listeners represent different companies?
• Do they have pressing concerns?
• What is the age range of the audience?
• Are your audience members present clients, prospective clients, or a mix of both?

If it so happens that you will be delivering the speech in a conference room, chances are that you can ask the event organizer on the demographic of your attendees. From there, you will be able to get an idea on how to adjust your content according to their preference to allow the audience to comprehend better. Just as there are countless of types of audiences, be sure to adapt and adjust to their cultural differences. You may also see presentation speech

Know Your Subject

Just because you are the speaker, it does not mean that you can just rely on what you prepared for your speech and deliver it as it is. It does not hurt to do a little more research on your topic. The more knowledgeable you are about something, the better. Do not feel threatened or intimidated when the audience will raise a question. Find the time to entertain the question. Your audience may know something that you do not. It is serves as an opportunity to gain insight from them as well.You may also see welcome speech

Have a Vision

Purpose. The heart and soul of the business speech. Not just the content alone, but the direction you would want your audience to follow after listening to you. Do not be a “garbage-in-garbage-out” kind of speaker wherein at the end of the day, your audience does not do or has not learned anything from that speech. But be that kind of speaker to leave a lasting impression to your audience to make them follow in your footsteps to allow them to become just like you may also see self-introduction speech

We hope we aided you in creating an outline for your own future business speech. Convince that client and close that sale with our examples on how to write a business speech.

Text prompt

• Instructive
• Professional

Create a Business Speech outlining your company's vision for the future.

Write a Business Speech for a product innovation conference.

My Speech Class

Public Speaking Tips & Speech Topics

274 Speech Topics for Business [Persuasive, Informative]

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Business speech topics in a row including company matters such as leadership and management and writing theses on strategic e-marketing for your meeting presentation.

In this article:

Informative

List of Business Speech Topics

• Your business will fail if you do not have good people skills.
• In business both short and long-term goals are important.
• Introverts are better entrepreneurs.
• Market research is a key to starting a business.
• Every business person needs a mentor.
• You must have a business plan.
• Why cold emailing potential clients actually works.
• You should send past client’s thoughtful gifts.
• You must always know your position in the market.
• You should take full advantage of social media for your business.
• It’s smart to create blog posts specific to your business.
• Word of mouth is still the best way to get you new clients.
• Working from home is the best productivity tool.
• In business, you must always deliver an experience too.
• You must know how to create your own opportunities.
• The customer is not always right.
• You will learn the most from your unhappy clients.
• You should not start a business you are not passionate about.
• Never be afraid of your competitors.
• Always trust your instincts, even in business.
• Being persistent and perseverant will work to your advantage.
• You must never bad mouth your competition.
• Failure isn’t necessarily a bad thing if you are willing to learn from them.
• Business people must keep a diary and adhere to it religiously.
• There are businesses that you can start with no money.
• Why you should turn your passion into a business.
• Marketing as an investment and not an option.
• Successful business owners delegate well.
• Unique selling propositions is not necessary for success.
• Customer surveys will improve your business.
• A business should first and foremost take good care of their employees.
• People in the business environment shouldn’t have to hide their tattoo’s.
• A dress code shouldn’t be necessary for an office.
• Smoke breaks shouldn’t be allowed.
• Brainstorming with co-workers will boost a company’s productivity.
• Team building events are key to team motivation.
• Virtual businesses will take over the retail world.
• No one should stay at a company where their growth is limited.
• IWhy working for the competitor is a good move.
• Minimum wage is unfair.
• Experience should be valued higher than qualifications.
• Employers shouldn’t have the right to ask for your social media accounts.
• French should become the business language of the world.
• Sometimes franchising your business is a bad idea.
• Written warnings are not always the best solution.
• Theft should equal immediate dismissal.
• A background check on potential staff members is a must.
• Apprenticeship programs are of great value to young adults.
• Product waste should be reused in other areas.
• Product differentiation is good for companies.
• Different cultural aspects need to be kept in consideration when doing research.
• Why having a business on the side isn’t a bad thing.
• For a physical business, location will always be key.
• Why every business should give free perks to its employees.
• Modern day businesses don’t need to promote their products.
• Corporate businesses are taking over government.
• A college degree will not guarantee success in business.
• Poor leadership will bankrupt a business.
• All businesses should go green.
• New fathers should get paid time off to help with the baby.
• Affirmative action is not right if someone is higher purely on race only.
• Employees should be allowed dating each other.
• Sexual harassment should be taken more seriously in the work place.
• Business owner’s should constantly brush up on their skills as well as send their employees for further training.
• A yearly bonus should be based on how well an employee did their job.
• Loyal customers should be treated like royalty.
• You can take negative reviews and turn them around.
• Why mono-tasking is more productive than multi-tasking.
• Businesses should never over work and under pay their employees.
• Why a business should never cut back on quality.
• Why every company should have random drug tests.
• Job hoppers are not good for your business.
• Hiring a lazy person isn’t always a bad thing.
• Your company needs to be active in social media.
• The owner of a company should be involved in the day to day running of his business.
• Employees should always feel like they can approach their bosses at any time.
• Companies should have the same set rules for everyone.
• Companies should have important dates diarised and stick to those dates.
• Keeping a person ready for retirement around will benefit younger staff.
• When hiring you should always trust your gut instinct.
• Company phones should not be used for personal use.
• Employers should never ask staff to work through their lunch break.
• Companies should have their closing dates finalised months before the time.
• End of the year functions should be for the whole family.
• You need to be iring people who speak multiple languages.
• Large companies should provide day care.
• Company vehicles should not be driven by several drivers.
• Why companies should always deliver on their promises.
• Sales should only take place if there is enough stock for a large number of people.
• Black Friday sales should be food sales.
• Why businesses should focus on creating more leaders for their companies.
• Businesses should be careful to not spam their clients with too many emails.
• Clients like businesses with good sense of humour.
• Free food makes your employees happy.
• Recruitment and staffing decisions are crucial to success.
• Enhancing return on investment …
• What is knowledge management and why is it important?
• Creative team building methods to test with your own collegues.
• Conditions for good franchising business agreements.
• Exchanges planning for the unexpected when it comes to leadership and management challenges.
• Paying bribes, why, when and why not?
• Internal auditing – a hot business topic.
• Preventing financial fraud
• Benefits of performance-related pay.
• Trends and mode factors in your branche or industry, these fashionable sales matters can be a very attractive business topic.
• Review of a popular book about a narrow-casted theme that is related to your actual tendencies you see in your niche.
• Kick start job hunting practices – telle and show them your approach of handling cases.
• Small business ideas and opportunities.
• Globalization trade opportunities as the world has come closer tied in client supply and demand structures.
• Do the background check on staff personal or B2B consultants.
• How to develop an apprenticeship program – a business speech sample topic of the category inform writing theses your public.
• Ceiling on weekly working hours?
• How to implement workers’ ideas – and go further than placing a suggestion box in the hall of the building.
• Exporting issues related with government regulations.
• The mighty power of strategy for winning in business and in life.
• When consulting and when absolutely not – what are the outsourcing policies for seeking advice by third parties within your enterprise or firm.
• Unique manufacturing methods that reduce production costs.
• Trade protectionism or deregulation, what is the top-notch strategic e-marketing plan for your company?
• Leadership and management always are hot topics for a business speech.
• Merchandise marketing business speech topics.
• Enhancing logistics and transportation are key components for economic growth.
• The psychodynamics of organizational change management.
• Trade in bankruptcy.
• How crisis communication provides policies for the coordination of communication in the event of an emergency or controversial issue.
• Top ten strategic e-marketing issues.
• Fulfillment and the rest of consumer-related stuff, in my opinion that writing theses also has to be implemented in an elevator pitch.
• Top five employer responsibilities.
• How to avoid product wastage due to churning frozen food products.
• Proven methods and insights to run successful retail business operations.
• There is more to a good job than just a good salary.
• Work tasks must adopt healthy and safe ergonomic postures for employees.
• Employees must have easy access into all the facilities of a business.
• Why you should pay your taxes.
• Turn off computers when leaving the workplace.
• The benefits of working for a large business are better than working for a smaller one.
• Corporations like to invest in the capabilities of young female professionals.
• The number of women in high positions could not be raised artificially.
• The Aging Population Hurts The Economy
• Strong unions are necessary in times of economic growth.
• Business intelligence must be used strategically.
• State antitrust laws to prevent monopolies should be abolished.
• Rising food prices endanger Asian economies.
• Real estate brokers are selling bad houses as palaces due to their creative terminology.
• Raising the salaries of CEO’s in bad economic times should be forbidden.
• Racial balance can be achieved without affirmative action.
• Performance-related pay would enhance motivation.
• A partnership is two way traffic
• Team building motivates sales managers to stay at the top of their fields.
• Employeers should have the right to dismiss employees that strike for unreasonable reasons.
• Never work with someone that you don’t trust.
• Networking: lifeblood of every entrepreneur.
• Market mechanisms could do better to help poor people.
• Asia will attain a strong and healthy growth in their global trade efforts.
• Logistics is the base of enormous projects.
• Legalization of long term illegal immigrants helps the economy.
• Candidates should be told when their resumes have been received.
• Invest with micro-credit in favellas.
• India has the best booming and emerging market.
• Night shift work has too many negative effects on employees.
• Human resources management is another word for sacking people politely.
• Debts should be consolidated.
• Home businesses ruin family lives.
• HIV positive employees ought to tell employers their status.
• All business practice some form of corruption.
• Free market policy is disastrous for Africa.
• You must find a niche for your small business.
• Employment programs are not effective.
• Employers should not have access to genetic testing results.
• The development of a business suffers because employees and managing directors want different things.
• Higher minimum wages causes higher unemployment rates..
• Companies should have a “Support the Arts” fund.
• Coaching practices in the business accelerate staff growth.
• Capitalism is not better than communism.
• Capitalism has caused the financial crisis.
• Beneath the top of the corporate ladder exists an invisible barrier for women.
• Bartering has contemporary relevance.
• Bank account holders are not protected well enough.
• Asian countries make the most innovative cars.
• Promotional phone calls and text messages from telemarketers is good for consumers.
• The mega rich do pay enough federal income taxes.
• You cannot protect your credit card from identity theft.
• Hiring cheaper foreign employees hurts our economy.
• Family leave time is a basic employee right.
• There must be more tax-effective giving strategies for charity.
• Limiting team sizes helps complete projects more effectively.
• Globalization benefits the poor.
• Support affirmative action in governmental organisations.
• Corporations will benefit from using a computer hacker.
• Integrity is everything in business.
• Women will always be victims of discrimination in the workplace.
• Professional ethics are not needed in corporate decision making.
• Wildcat strikes should be legalized.
• We should decide our own working hours.
• Effective leadership is fundamental in the business field.
• Companies should not hire employees for life.
• Workers should not be allowed to strike whenever they want to.
• Unions have caused ridiculous regulations.
• Strikers should be fired.
• Leadership skills, management qualities and reflexive abilities are all needed to become a successful business owner.
• Labor unions provide value in the workplace.
• Employer should be forbidden to track the Internet activity of their employees.
• Why finance institutions want to see a business plan.
• Adventure incentives increase employee loyalty.
• Corruption and bribery: we can’t do without it when doing business abroad.
• Strike is not the only weapon workers have.
• Solid job security is better than an uncertain but satisfying special vocation.
• Flexible working hours will reduce traffic jams.
• Outsourcing is a good solution for small business owners.
• Yes, there is a glass ceiling for women.
• Labour unions are still relevant.
• Co-workers will not work well together if they do not trust each other.
• Corporations should create and maintain an internal anti-fraud code.
• It is crucial for women to have a career before marriage.
• Labor unions have too much influence.
• General strikes harm people who are not involved.
• Employees should be tested for drugs at their work place.
• A good business supervisor takes employees seriously.

Informative business speech topics list including more than thirty items on creative accounting, time management, and flexible work arrangements and many more for a field of work presentation.

TIP : Use the words what, which, who, why and how in your central business speech idea and title. Also the words steps, methods, secrets or benefits will indicate that your presentation is about informative business speech topics.

• Ergonomics in the workspace – chairs, tables and desks, physical poses that are good for people who sit all day.
• Corporate loans and special grants for women start-ups. Yes, there happen to be lots of initiatives especially for female entrepreneurs. To start up an own company.
• Store fixtures (offer ten solid examples and their benefits) like displays, goodie racks, inventive approaches, etc:
• My checklist for going along with a partner – do not forget to ask the local Chamber of Commerce for help.
• Creative accounting and the financial accounting standards. What is right and what is wrong? What are the gray zones you have to avoid?
• Telemarketing ideas for small companies, techniques to operate on low costs per lead you get by direct marketing phone calls.
• What is copyright protection? This theme opens the way for many informative business speech topics as you can guess. The how, what and when and the legal aspects.
• How to introduce young people to selling and dealing – a mentor, a patron or are there new form of getting them on the job and let them be productive.
• B2B contracts on intellectual property – dull stuff you think perhaps, but if you make a some kind of a floor plan or roadmap for future contracts you are the boss and an authority at once in this field for many who have to struggle with this.
• When should we go outsourcing to third parties and what must the Human Resources department be concerned with?
• Product labeling.
• What if your commercial or industrial enterprise grows too fast.
• How to deal with grant-making foundations and grant writing.
• Backing up trade secrets with a signed confidentiality agreement.
• What does the International Organization for Standardization – ISO do?
• Good governance ethics and social responsibility. And what has accountability to do with it? Open the window to the outside consumer world of stay inside with closed curtains?
• Types of insurance – assets and revenues, people and liability insurance.
• Telecommuting, job sharing, part-time and other flexible work arrangements.
• Risk management under pressure in the twenty four hour economy.
• Hiring people and closing deals for the long term with highly skilled young urban professionals.
• Quality control and tracking if everything went well as you planned it should be.
• Commercial activities and industrial research – do those two mix? Is that a happy marriage? Can you aim at synergy?
• Human resources benefits and the ways to maintain and develop human skills and know-how.
• Safety programs and working conditions in relation to productivity.
• Warranties and refunds.
• Successful tendering in oter regional areas with lots of competitors you do not know well.26. Fair trade policy.
• Time management – planning, organizing, setting goals.
• Step by step starting and managing a small business.
• Training and Development – strategic thinking, negotiation, communication, risk-taking.
• Income tax for a sole trader explained.
• Methods to protect data and information against intruders.
• Does affirmative action work.
• How to handle dissatisfied customers in a nice and polite way.
• Negotiation techniques.
• How to write effective business letters.
• Unique Selling Proposition and Unique Point or positioning statement.
• Three ways to attract customer attention.
• The best marketing rules for setting prices.
• Customer follow-up techniques as after-sales methods.
• Partnership models.
• Opportunities of internet advertising.
• Amazing, successful and funny trading stories with a twist, a bite, and a moral conclusion.
• Credibility and trust is the base of a brand.
• How to use email to promote your business.
• The benefits of having a female boss.
• How to deal with breach of contract
• Important business ethics
• Examples of corporate crime.
• Types of labor disputes.
• Sexual harassment in the work place.
• Work place violence.
• How to uncover false qualifications and licenses.
• The impact of oil price fluctuations on the economy.
• Take a career break!
• Ways to improve short and long term career plans
• How Amazon started its path towards success.

143 Family Speech Topics [Persuasive, Informative]

130+ Demonstration Speech Topics

2 thoughts on “274 Speech Topics for Business [Persuasive, Informative]”

Online businesses versus brick and mortar

Sex is good for your health

Sex education should be younger than it is

All babies are born gay

Leave a Comment

I accept the Privacy Policy

Reach out to us for sponsorship opportunities

Vivamus integer non suscipit taciti mus etiam at primis tempor sagittis euismod libero facilisi.

© 2024 My Speech Class

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

Partner Center

Are you seeking one-on-one college counseling and/or essay support? Limited spots are now available. Click here to learn more.

126 Good Informative Speech Topics – 2024

June 23, 2024

What is an informative speech? You may be asking this question if you find yourself needing to give one for a class or extracurricular. Unlike a persuasive speech , which is designed to convince an audience of something, or a debate , which can be polemic by nature, an informative speech is meant to educate its listeners on a topic, elucidate an unclear idea, or simply help an audience delve more deeply into a subject. In other words, while informative speeches can persuade or argue, they don’t have to. In this article, we’ll highlight a few tips on how to choose good informative speech topics, and then provide a list of 126 informative speech ideas to get you brainstorming for your next big speech!

How to Choose Informative Speech Topics

Your choice of informative speech topic will depend greatly upon the task at hand: is this speech for a class? A passion project ? A campus rally? A professional development conference? Recruiting for a particular major, club, or community service organization? A high school speech competition? Once you know the purpose and parameters of your speech, it will be easier to select an informative speech topic that is an appropriate subject and size. Additionally, it’s important to consider your audience, expertise, scope, research, and tone before you delve into your writing.

Knowing your target audience is key to creating reciprocity, or the necessary give and take between speaker and listener that creates communication and understanding. Speakers who know their audiences are better able to shape their speeches to be well-received. [i] Imagine, for example, you’re giving an informative speech on “Jane Austen’s narrators.” You must ask yourself: are you giving your speech to a panel of scholars, to educated adult non-experts, or to grade school-aged children? If your audience will be comprised of literature professors, your speech should provide fairly advanced and in-depth knowledge and should be filled with the latest developments in professional literary criticism. If your audience is made up of grade school-aged children, you’ll want to start with the basics, like who was Jane Austen? And what, exactly, is a narrator?

As you give your informative speech, you’ll want to think about not only your audience’s level of expertise in your speech topic, but also your own (and it’s okay if you’re a novice in the subject!). [ii] An informative speech often includes or takes into consideration a synthesis of preexisting scholarship in a field or information around a topic. While you don’t need to apprise your audience of an entire body of research before you begin delivering your speech, you do want to have a working knowledge of the preexisting conversation around your informative speech topic. [iii] This will inform the level of research you’ll need to perform before you begin writing your speech.

In terms of selecting research sources, it’s good to remember the three P’s: peer-reviewed , published , and prestigious . A peer-reviewed source is one that has been evaluated by a group of experts in the field of the writer. It has undergone the most stringent editing and fact-checking and, when first published, is the most up-to-date information in a field. A published source is one that has also usually undergone some editing before publication – though you’ll want to be wary of self-published sources and online publications (these usually don’t receive the same kind of scrutiny as printed texts).

Finally, it’s certainly okay to use online sources, but you want to make sure they are coming from a prestigious or at least well-known source like a national newspaper or even an established commercial website. A good tip for assessing a source’s quality is to check: does this source cite any outside resources in a works cited or in footnotes?

You want to be sure that you are able to cover a topic thoroughly, given the time and resources allotted. For example, if you have five minutes to give an informative speech to your psychology 101 classmates, you could choose a general topic like, “Why was Sigmund Freud important to psychology?” If you have an hour to give an informative speech at a professional psychology conference, you might provide a detailed account of Sigmund Freud’s most important contributions to a particular branch of modern psychology and explain its current significance to the field, including recent developments in research and clinical practice.

Finally, something crucial to consider is the emotional register of your speech. Is the subject matter something serious like an illness or climate change? Or is it a politically charged topic like immigration or gun control? Is it light, like “how to make pizza dough” or “the invention of the roller coaster?” Or is it merely intriguing or educating like, “personality typing and psychology,” “owning a poodle,” or “Ben Franklin’s top five aphorisms?” Gauging the emotional involvement of your audience will help you choose an appropriate informative speech topic for the project at hand and will ultimately let you craft a more effective speech.

The 126 informative speech ideas below run the gamut from broad to very specific and can all serve as starting points as you brainstorm what you’d like to give a speech on. Good luck!

Health & Medicine Informative Speech Topics

1) Ideas on curbing the spread of future global pandemics.

2) What is the endocrine system?

3) What is a physician’s assistant?

4) The importance of blood donation.

5) Disparities in healthcare between different demographic groups.

6) How did Marie Curie contribute to the medical field?

7) What is the role of nurses in primary care settings?

8) What subspecialties are there in women’s health?

9) What recent developments have been made in knee replacement surgery techniques?

Good Informative Speech Topics/Informative Speech Ideas (Continued)

10) What is Traditional Chinese Medicine?

11) Telehealth and patient outcomes in recent years.

12) How to MRI machines work?

13) Comparing healthcare systems in different countries.

14) The five most important cancer research innovations in the past five years.

15) What is a plague?

16) How does social media affect mental health?

17) What is the World Health Organization?

18) What are the differences between a midwife and an obstetrician?

STEM Informative Speech Topics

19) What are some important differences between commercial and government-sponsored space flight programs?

20) How do rollercoasters work?

21) The relationship between AI and defense.

22) How are robots used in surgeries?

23) How do you solve a quadratic equation?

24) Why are information systems an important part of modern marketing?

25) What recent innovations have been made in the field of machine learning algorithms?

26) How has cloud computing changed in the past five years?

27) What is the role of engineers in mining and extraction?

28) What is a black hole?

29) What is internal combustion?

30) How self-driving cars work.

31) What are some differences between aeronautical and aerospace engineers?

32) What is Euclidian geometry?

33) How is probability be used in sport management?

34) Why are we running out of helium?

35) What is the relationship between cybersecurity and national politics?

36) The most important uses of 3D printing?

Arts & Humanities Informative Speech Topics

37) What are the most likely interpretations of Hamlet’s “To be or not to be?” speech ?

38) What was the Dadaism movement?

39) Why is the Mona Lisa so popular?

40) The differences between highbrow, lowbrow, and commercial cultural production.

41) What are the major tenets of postmodernism?

42) The influences of Alfred Hitchcock on modern cinema.

43) What is the difference between “performance” and “performativity?”

44) What are the differences between an early novel and a romance?

45) Recent developments in literature and ecocriticism.

46) What is the debate on the Elgin Marbles?

47) In what ways was fashion an important element of the Belle Epoch era?

48) The top five most influential texts in speculative fiction.

49) What is pop art?

50) Who was Andy Warhol?

51) What is The Iliad ?

52) Postcolonial studies as an academic field.

53) The history of the Louvre museum.

54) Jane Austen’s narrators and free indirect discourse.

Psychology and Sociology Informative Speech Topics

55) What is the Enneagram and how is it used in therapeutic settings?

56) How did Pierre Bourdieu define “fields?”

57) What is the Panopticon?

58) What is intersectionality?

59) The role of psychologists in school settings.

60) How is behavior psychology related to consumerism and marketing?

61) What is gentrification?

62) The role of the pharmaceutical industry in psychiatric treatment.

63) Who was Sigmund Freud and why is he important?

64) What is the difference between clinical and research psychology?

65) What is the relationship between social media and mental health?

66) What is neuropsychology?

67) What is an ethnographic study?

68) How did Habermas define the public sphere?

69) What is multiple personality disorder?

70) What is are the “gaze” and the “mirror stage,” according to Lacan?

71) Describe the prisoner’s dilemma.

72) What is Maslow’s hierarchy of needs?

Nature and Environment Informative Speech Topics

73) What are some pros and cons of wind farming?

74) Why are microbiomes important for health?

75) What is an axolotl?

76) Death Valley: the hottest place on Earth

77) What threats do spotted lanternflies pose?

78) What are the most significant climate change “points of no return?”

79) Water conservation strategies in the American West.

80) What is biodiversity?

81) How do dolphins communicate?

82) Why was Rachel Carson’s Silent Spring significant for the environmentalist movement?

83) How was the Santorini caldera created?

84) What are plate tectonics?

85) How and why tornadoes happen.

86) What is the El Niño phenomenon and why is it important?

87) Fungus and blue spruce disease in Northeast Ohio.

88) What measures are being taken to curb deforestation in the Amazon?

89) How is the Galapagos ecosystem preserved today?

90) Floridian ecosystems and the Red Tide.

Business, Marketing, Finance and Economy

91) The role of sports merchandising in U.S. women’s Olympic events.

92) Subprime mortgages and the housing market crash of 2008.

93) What are the eight best steps you can take to better your personal finances?

94) Which social media platforms are most lucrative for marketing to each current online generation?

95) What is inflation?

96) What is the relationship between politics and the unemployment rate?

97) What is market saturation?

98) How do we measure the GDP of emergent nations?

99) What developments to we expect to see in the industry competition between EVs and regular automobiles?

100) What is an index fund? What is a mutual fund?

101) Bond holdings late in retirement.

102) The role of social justice in branding.

103) How does search engine optimization work for marketing?

104) Is the influencer economy a bubble?

105) Describe the differences between a CFA and a CPA.

106) What developments have we seen in start-up economies in the past five years?

107) What is embezzlement?

108) What is the history of human resource departments?

History and Travel

109) The religious persuasions of each of Henry VIII’s wives .

110) How the aqueduct system worked in ancient Rome

111) What are the tallest buildings in the world?

112) What was the Black Death?

113) The Watergate Scandal.

114) In what ways was the printing press an important invention?

115) What is the Chernobyl site like today?

116) What was the relationship between Thomas Edison and Nikola Tesla?

117) Why was the Great Wall of China built?

118) Who were medieval anchorites?

119) The political significance of whistle-stop train tours.

120) What was the significance of the Second Boer War?

121) The Tennis Court Oath .

122) What are the Seven Wonders of the Ancient World?

123) Witch hunting in 1600s New England.

124) What was the Space Race?

125) Why are the bodies of Pompeiians preserved?

126) What is Machu Picchu?

Good Informative Speech Topics – Works Cited

[i] Lloyd-Hughes, Sarah. How to Be Brilliant at Public Speaking: Any Audience, Any Situation . Pearson Educated Limited, Edinburgh 2011.

[ii] Downs, Douglas and Elizabeth Wardle. “What Can a Novice Contribute? Undergraduate Researchers in First-Year Composition,” Undergraduate Research in English Studies (2010) pp. 173-90).

[iii] Graff, Gerard, and Cathy Birkenstein. They Say / I Say: The Moves That Matter in Academic Writing . W.W. Norton & Company, New York, 2006.

Informative Speech Ideas – Additional Reading

• 149 Capstone Project Ideas and Examples
• 100 Best Political Science Research Topics
• 64 Social Issues Topics 
• High School Success

Jamie Smith

For the past decade, Jamie has taught writing and English literature at several universities, including Boston College, the University of Pittsburgh, and Carnegie Mellon University. She earned a Ph.D. in English from Carnegie Mellon, where she currently teaches courses and conducts research on composition, public writing, and British literature.

• 2-Year Colleges
• Application Strategies
• Best Colleges by Major
• Best Colleges by State
• Big Picture
• Career & Personality Assessment
• College Essay
• College Search/Knowledge
• College Success
• Costs & Financial Aid
• Data Visualizations
• Dental School Admissions
• Extracurricular Activities
• Graduate School Admissions
• High Schools
• Homeschool Resources
• Law School Admissions
• Medical School Admissions
• Navigating the Admissions Process
• Online Learning
• Outdoor Adventure
• Private High School Spotlight
• Research Programs
• Summer Program Spotlight
• Summer Programs
• Teacher Tools
• Test Prep Provider Spotlight

“Innovative and invaluable…use this book as your college lifeline.”

— Lynn O'Shaughnessy

Nationally Recognized College Expert

College Planning in Your Inbox

Join our information-packed monthly newsletter.

Elon Musk really wants advertisers' money. But he also wants to keep tweeting. He can't have both.

Peter Kafka , Chief Correspondent covering media and technology

• Elon Musk has torched his advertising business since he bought Twitter in 2022.
• Now he would like some if it back, he tells advertisers.
• But the biggest problem advertisers have with Twitter is the guy who owns it. Hard to solve that one.

Ever since Elon Musk bought Twitter in the fall of 2022, he's appeared to go out of his way to scare away advertisers from his platform, which used to generate nearly $5 billion a year from ad sales.

His antirevenue campaign reached its peak/nadir last fall, when he literally told advertisers to " go fuck yourself ."

Musk's antisales pitch worked quite well: In the first half of 2023, Twitter's revenue plummeted by 40% .

Now Musk would like advertisers to know that, actually, he would like their money. Kind of.

Musk showed up at the ad industry's main gathering spot at Cannes, France, this week — an event he skipped last year — where he walked the town's main drag with one of his kids , met with some ad buyers in private , and, in public, sat down for an interview with Mark Read, the CEO of the ad giant WPP.

And that's where Musk explained that when he told advertisers to go fuck themselves last year, he didn't mean all advertisers. Just the ones that weren't advertising on his platform.

"It was with respect to freedom of speech," he told Read. He said that while advertisers were certainly within their rights not to run their messages next to content they found objectionable, he wasn't going to take that content down.

"What is not cool is insisting that there can be no content that they disagree with on the platform," he said.

But that message, which Musk and his lieutenants have been sending for some time, misunderstands — maybe intentionally? — the problem advertisers have with Twitter, which he has renamed X.

Yes, some advertisers are quite concerned about the kind of people and content that have shown up on Twitter since Musk bought it. But advertisers spend money on all kinds of platforms that have content some people find objectionable. See YouTube, Facebook , and TikTok, for starters.

The real problem advertisers have with Twitter is Musk himself , and the chaos he creates with his own actions and tweets.

Related stories

Oliver Darcy at CNN has a brief catalog of some of Musk's most recent hits:

In just the last month, Musk has blasted the Associated Press as a supposed "far left propaganda machine," claimed "the left has become an extinctionist movement," advanced a version of the Great Replacement Theory by arguing that President Joe Biden's administration is engaged in "voter importation" from Mexico, assailed The Washington Post as a "far left propaganda publication," promoted the notion that the Democratic Party is engaged in "lawfare" against Republicans, contended that the conviction of Donald Trump was "abuse of the law for political purposes," and endorsed the notion that diversity and equity programs are making science dangerous, among other things.

Musk is perfectly free to express those positions, of course. And some of those arguments might find a lot of support in different corners of the country.

But, again, advertisers don't necessarily care about the specifics of Musk's content — they want clean, well-lit places. They don't want to deal with a mess — the kind Musk creates with his posts, and with his actions, like telling his clients to go fuck themselves.

And, most importantly, they don't have to. Twitter/X remains a subscale advertising platform , with reach and revenue that are a fraction of what competitors like Google, Facebook and TikTok have. That's why under Twitter's previous ownership, Twitter sales reps pitched the idea that advertisers could use it to reach an elite group of influential users.

Musk is now making that argument himself, and there's still some truth to it. While lots of high-profile users bailed on Twitter after he bought it, plenty are still there. Barack Obama, for instance, is using the platform to promote Joe Biden's immigration policies and call for social-media regulations . Media chatterers, including me , still chatter there.

Meanwhile, the exodus of big brand advertisers has pushed Twitter ad rates way, way down. Which means it's now a worthwhile investment for some performance marketers — people who want you to click on a link and make a purchase. This explains why I constantly see ads for both Cheech and Chong's weed gummies and Puck, the newsletter pitched at Very Important People and People Who Like Them, whenever I open the app.

But for lots of advertisers, there's really no upside to gambling on Twitter. There just aren't enough people to make a difference, and there's a good chance that on any given day, the guy who owns the place is going to say something that some of your customers find odious. Why bother?

Twitter "has been destroyed," an ad executive told me this week, following Musk's presentation.

Maybe that's too strong. Maybe big advertisers would come back, if they didn't have to worry about the uncertainty that the proprietor creates.

But for that to happen, Musk himself would have to shut up, or at least restrain himself. And he made it clear that that's not happening.

"I mean, not every post I make is a banger. And I do shoot myself in the foot from time to time," he told Read. "But, you know, at least, you know, it's genuine. It's not some sort of PR department deciding things."

And that's one upside of being the world's richest man . You can say whatever you want, and you can drop $44 billion on a platform that lets you broadcast what you say to people all over the world.

But you can't force people to spend their money there.

What emotions did you feel while reading this article?

Select all that apply

Thanks for your input!

Watch: 5 ways Elon Musk shook up Twitter as CEO

• Main content