writing a business hypothesis

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A Beginner’s Guide to Hypothesis Testing in Business

• 30 Mar 2021

Becoming a more data-driven decision-maker can bring several benefits to your organization, enabling you to identify new opportunities to pursue and threats to abate. Rather than allowing subjective thinking to guide your business strategy, backing your decisions with data can empower your company to become more innovative and, ultimately, profitable.

If you’re new to data-driven decision-making, you might be wondering how data translates into business strategy. The answer lies in generating a hypothesis and verifying or rejecting it based on what various forms of data tell you.

Below is a look at hypothesis testing and the role it plays in helping businesses become more data-driven.

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What Is Hypothesis Testing?

To understand what hypothesis testing is, it’s important first to understand what a hypothesis is.

A hypothesis or hypothesis statement seeks to explain why something has happened, or what might happen, under certain conditions. It can also be used to understand how different variables relate to each other. Hypotheses are often written as if-then statements; for example, “If this happens, then this will happen.”

Hypothesis testing , then, is a statistical means of testing an assumption stated in a hypothesis. While the specific methodology leveraged depends on the nature of the hypothesis and data available, hypothesis testing typically uses sample data to extrapolate insights about a larger population.

Hypothesis Testing in Business

When it comes to data-driven decision-making, there’s a certain amount of risk that can mislead a professional. This could be due to flawed thinking or observations, incomplete or inaccurate data , or the presence of unknown variables. The danger in this is that, if major strategic decisions are made based on flawed insights, it can lead to wasted resources, missed opportunities, and catastrophic outcomes.

The real value of hypothesis testing in business is that it allows professionals to test their theories and assumptions before putting them into action. This essentially allows an organization to verify its analysis is correct before committing resources to implement a broader strategy.

As one example, consider a company that wishes to launch a new marketing campaign to revitalize sales during a slow period. Doing so could be an incredibly expensive endeavor, depending on the campaign’s size and complexity. The company, therefore, may wish to test the campaign on a smaller scale to understand how it will perform.

In this example, the hypothesis that’s being tested would fall along the lines of: “If the company launches a new marketing campaign, then it will translate into an increase in sales.” It may even be possible to quantify how much of a lift in sales the company expects to see from the effort. Pending the results of the pilot campaign, the business would then know whether it makes sense to roll it out more broadly.

Related: 9 Fundamental Data Science Skills for Business Professionals

Key Considerations for Hypothesis Testing

1. alternative hypothesis and null hypothesis.

In hypothesis testing, the hypothesis that’s being tested is known as the alternative hypothesis . Often, it’s expressed as a correlation or statistical relationship between variables. The null hypothesis , on the other hand, is a statement that’s meant to show there’s no statistical relationship between the variables being tested. It’s typically the exact opposite of whatever is stated in the alternative hypothesis.

For example, consider a company’s leadership team that historically and reliably sees $12 million in monthly revenue. They want to understand if reducing the price of their services will attract more customers and, in turn, increase revenue.

In this case, the alternative hypothesis may take the form of a statement such as: “If we reduce the price of our flagship service by five percent, then we’ll see an increase in sales and realize revenues greater than $12 million in the next month.”

The null hypothesis, on the other hand, would indicate that revenues wouldn’t increase from the base of $12 million, or might even decrease.

Check out the video below about the difference between an alternative and a null hypothesis, and subscribe to our YouTube channel for more explainer content.

2. Significance Level and P-Value

Statistically speaking, if you were to run the same scenario 100 times, you’d likely receive somewhat different results each time. If you were to plot these results in a distribution plot, you’d see the most likely outcome is at the tallest point in the graph, with less likely outcomes falling to the right and left of that point.

With this in mind, imagine you’ve completed your hypothesis test and have your results, which indicate there may be a correlation between the variables you were testing. To understand your results' significance, you’ll need to identify a p-value for the test, which helps note how confident you are in the test results.

In statistics, the p-value depicts the probability that, assuming the null hypothesis is correct, you might still observe results that are at least as extreme as the results of your hypothesis test. The smaller the p-value, the more likely the alternative hypothesis is correct, and the greater the significance of your results.

3. One-Sided vs. Two-Sided Testing

When it’s time to test your hypothesis, it’s important to leverage the correct testing method. The two most common hypothesis testing methods are one-sided and two-sided tests , or one-tailed and two-tailed tests, respectively.

Typically, you’d leverage a one-sided test when you have a strong conviction about the direction of change you expect to see due to your hypothesis test. You’d leverage a two-sided test when you’re less confident in the direction of change.

4. Sampling

To perform hypothesis testing in the first place, you need to collect a sample of data to be analyzed. Depending on the question you’re seeking to answer or investigate, you might collect samples through surveys, observational studies, or experiments.

A survey involves asking a series of questions to a random population sample and recording self-reported responses.

Observational studies involve a researcher observing a sample population and collecting data as it occurs naturally, without intervention.

Finally, an experiment involves dividing a sample into multiple groups, one of which acts as the control group. For each non-control group, the variable being studied is manipulated to determine how the data collected differs from that of the control group.

Learn How to Perform Hypothesis Testing

Hypothesis testing is a complex process involving different moving pieces that can allow an organization to effectively leverage its data and inform strategic decisions.

If you’re interested in better understanding hypothesis testing and the role it can play within your organization, one option is to complete a course that focuses on the process. Doing so can lay the statistical and analytical foundation you need to succeed.

Do you want to learn more about hypothesis testing? Explore Business Analytics —one of our online business essentials courses —and download our Beginner’s Guide to Data & Analytics .

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“A fact is a simple statement that everyone believes. It is innocent, unless found guilty. A hypothesis is a novel suggestion that no one wants to believe. It is guilty until found effective.”

– Edward Teller, Nuclear Physicist

During my first brainstorming meeting on my first project at McKinsey, this very serious partner, who had a PhD in Physics, looked at me and said, “So, Joe, what are your main hypotheses.” I looked back at him, perplexed, and said, “Ummm, my what?” I was used to people simply asking, “what are your best ideas, opinions, thoughts, etc.” Over time, I began to understand the importance of hypotheses and how it plays an important role in McKinsey’s problem solving of separating ideas and opinions from facts.

What is a Hypothesis?

“Hypothesis” is probably one of the top 5 words used by McKinsey consultants. And, being hypothesis-driven was required to have any success at McKinsey. A hypothesis is an idea or theory, often based on limited data, which is typically the beginning of a thread of further investigation to prove, disprove or improve the hypothesis through facts and empirical data.

The first step in being hypothesis-driven is to focus on the highest potential ideas and theories of how to solve a problem or realize an opportunity.

Let’s go over an example of being hypothesis-driven.

Let’s say you own a website, and you brainstorm ten ideas to improve web traffic, but you don’t have the budget to execute all ten ideas. The first step in being hypothesis-driven is to prioritize the ten ideas based on how much impact you hypothesize they will create.

The second step in being hypothesis-driven is to apply the scientific method to your hypotheses by creating the fact base to prove or disprove your hypothesis, which then allows you to turn your hypothesis into fact and knowledge. Running with our example, you could prove or disprove your hypothesis on the ideas you think will drive the most impact by executing:

1. An analysis of previous research and the performance of the different ideas 2. A survey where customers rank order the ideas 3. An actual test of the ten ideas to create a fact base on click-through rates and cost

While there are many other ways to validate the hypothesis on your prioritization , I find most people do not take this critical step in validating a hypothesis. Instead, they apply bad logic to many important decisions . An idea pops into their head, and then somehow it just becomes a fact.

One of my favorite lousy logic moments was a CEO who stated,

“I’ve never heard our customers talk about price, so the price doesn’t matter with our products , and I’ve decided we’re going to raise prices.”

Luckily, his management team was able to do a survey to dig deeper into the hypothesis that customers weren’t price-sensitive. Well, of course, they were and through the survey, they built a fantastic fact base that proved and disproved many other important hypotheses.

Why is being hypothesis-driven so important?

Imagine if medicine never actually used the scientific method. We would probably still be living in a world of lobotomies and bleeding people. Many organizations are still stuck in the dark ages, having built a house of cards on opinions disguised as facts, because they don’t prove or disprove their hypotheses. Decisions made on top of decisions, made on top of opinions, steer organizations clear of reality and the facts necessary to objectively evolve their strategic understanding and knowledge. I’ve seen too many leadership teams led solely by gut and opinion. The problem with intuition and gut is if you don’t ever prove or disprove if your gut is right or wrong, you’re never going to improve your intuition. There is a reason why being hypothesis-driven is the cornerstone of problem solving at McKinsey and every other top strategy consulting firm.

How do you become hypothesis-driven?

Most people are idea-driven, and constantly have hypotheses on how the world works and what they or their organization should do to improve. Though, there is often a fatal flaw in that many people turn their hypotheses into false facts, without actually finding or creating the facts to prove or disprove their hypotheses. These people aren’t hypothesis-driven; they are gut-driven.

The conversation typically goes something like “doing this discount promotion will increase our profits” or “our customers need to have this feature” or “morale is in the toilet because we don’t pay well, so we need to increase pay.” These should all be hypotheses that need the appropriate fact base, but instead, they become false facts, often leading to unintended results and consequences. In each of these cases, to become hypothesis-driven necessitates a different framing.

• Instead of “doing this discount promotion will increase our profits,” a hypothesis-driven approach is to ask “what are the best marketing ideas to increase our profits?” and then conduct a marketing experiment to see which ideas increase profits the most.

• Instead of “our customers need to have this feature,” ask the question, “what features would our customers value most?” And, then conduct a simple survey having customers rank order the features based on value to them.

• Instead of “morale is in the toilet because we don’t pay well, so we need to increase pay,” conduct a survey asking, “what is the level of morale?” what are potential issues affecting morale?” and what are the best ideas to improve morale?”

Beyond, watching out for just following your gut, here are some of the other best practices in being hypothesis-driven:

Listen to Your Intuition

Your mind has taken the collision of your experiences and everything you’ve learned over the years to create your intuition, which are those ideas that pop into your head and those hunches that come from your gut. Your intuition is your wellspring of hypotheses. So listen to your intuition, build hypotheses from it, and then prove or disprove those hypotheses, which will, in turn, improve your intuition. Intuition without feedback will over time typically evolve into poor intuition, which leads to poor judgment, thinking, and decisions.

Constantly Be Curious

I’m always curious about cause and effect. At Sports Authority, I had a hypothesis that customers that received service and assistance as they shopped, were worth more than customers who didn’t receive assistance from an associate. We figured out how to prove or disprove this hypothesis by tying surveys to transactional data of customers, and we found the hypothesis was true, which led us to a broad initiative around improving service. The key is you have to be always curious about what you think does or will drive value, create hypotheses and then prove or disprove those hypotheses.

Validate Hypotheses

You need to validate and prove or disprove hypotheses. Don’t just chalk up an idea as fact. In most cases, you’re going to have to create a fact base utilizing logic, observation, testing (see the section on Experimentation ), surveys, and analysis.

Be a Learning Organization

The foundation of learning organizations is the testing of and learning from hypotheses. I remember my first strategy internship at Mercer Management Consulting when I spent a good part of the summer combing through the results, findings, and insights of thousands of experiments that a banking client had conducted. It was fascinating to see the vastness and depth of their collective knowledge base. And, in today’s world of knowledge portals, it is so easy to disseminate, learn from, and build upon the knowledge created by companies.

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How to write an effective hypothesis

Hypothesis validation is the bread and butter of product discovery. Understanding what should be prioritized and why is the most important task of a product manager. It doesn’t matter how well you validate your findings if you’re trying to answer the wrong question.

A question is as good as the answer it can provide. If your hypothesis is well written, but you can’t read its conclusion, it’s a bad hypothesis. Alternatively, if your hypothesis has embedded bias and answers itself, it’s also not going to help you.

There are several different tools available to build hypotheses, and it would be exhaustive to list them all. Apart from being superficial, focusing on the frameworks alone shifts the attention away from the hypothesis itself.

In this article, you will learn what a hypothesis is, the fundamental aspects of a good hypothesis, and what you should expect to get out of one.

The 4 product risks

Mitigating the four product risks is the reason why product managers exist in the first place and it’s where good hypothesis crafting starts.

The four product risks are assessments of everything that could go wrong with your delivery. Our natural thought process is to focus on the happy path at the expense of unknown traps. The risks are a constant reminder that knowing why something won’t work is probably more important than knowing why something might work.

These are the fundamental questions that should fuel your hypothesis creation:

Is it viable for the business?

Is it relevant for the user, can we build it, is it ethical to deliver.

Is this hypothesis the best one to validate now? Is this the most cost-effective initiative we can take? Will this answer help us achieve our goals? How much money can we make from it?

Has the user manifested interest in this solution? Will they be able to use it? Does it solve our users’ challenges? Is it aesthetically pleasing? Is it vital for the user, or just a luxury?

Do we have the resources and know-how to deliver it? Can we scale this solution? How much will it cost? Will it depreciate fast? Is it the best cost-effective solution? Will it deliver on what the user needs?

Is this solution safe both for the user and for the business? Is it inclusive enough? Is there a risk of public opinion whiplash? Is our solution enabling wrongdoers? Are we jeopardizing some to privilege others?

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There is an infinite amount of questions that can surface from these risks, and most of those will be context dependent. Your industry, company, marketplace, team composition, and even the type of product you handle will impose different questions, but the risks remain the same.

How to decide whether your hypothesis is worthy of validation

Assuming you came up with a hefty batch of risks to validate, you must now address them. To address a risk, you could do one of three things: collect concrete evidence that you can mitigate that risk, infer possible ways you can mitigate a risk and, finally, deep dive into that risk because you’re not sure about its repercussions.

This three way road can be illustrated by a CSD matrix :

Certainties

Suppositions.

Everything you’re sure can help you to mitigate whatever risk. An example would be, on the risk “how to build it,” assessing if your engineering team is capable of integrating with a certain API. If your team has made it a thousand times in the past, it’s not something worth validating. You can assume it is true and mark this particular risk as solved.

To put it simply, a supposition is something that you think you know, but you’re not sure. This is the most fertile ground to explore hypotheses, since this is the precise type of answer that needs validation. The most common usage of supposition is addressing the “is it relevant for the user” risk. You presume that clients will enjoy a new feature, but before you talk to them, you can’t say you are sure.

Doubts are different from suppositions because they have no answer whatsoever. A doubt is an open question about a risk which you have no clue on how to solve. A product manager that tries to mitigate the “is it ethical to deliver” risk from an industry that they have absolute no familiarity with is poised to generate a lot of doubts, but no suppositions or certainties. Doubts are not good hypothesis sources, since you have no idea on how to validate it.

A hypothesis worth validating comes from a place of uncertainty, not confidence or doubt. If you are sure about a risk mitigation, coming up with a hypothesis to validate it is just a waste of time and resources. Alternatively, trying to come up with a risk assessment for a problem you are clueless about will probably generate hypotheses disconnected with the problem itself.

That said, it’s important to make it clear that suppositions are different from hypotheses. A supposition is merely a mental exercise, creativity executed. A hypothesis is a measurable, cartesian instrument to transform suppositions into certainties, therefore making sure you can mitigate a risk.

How to craft a hypothesis

A good hypothesis comes from a supposed solution to a specific product risk. That alone is good enough to build half of a good hypothesis, but you also need to have measurable confidence.

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You’ll rarely transform a supposition into a certainty without an objective. Returning to the API example we gave when talking about certainties, you know the “can we build it” risk doesn’t need validation because your team has made tens of API integrations before. The “tens” is the quantifiable, measurable indication that gives you the confidence to be sure about mitigating a risk.

What you need from your hypothesis is exactly this quantifiable evidence, the number or hard fact able to give you enough confidence to treat your supposition as a certainty. To achieve that goal, you must come up with a target when creating the hypothesis. A hypothesis without a target can’t be validated, and therefore it’s useless.

Imagine you’re the product manager for an ecommerce app. Your users are predominantly mobile users, and your objective is to increase sales conversions. After some research, you came across the one click check-out experience, made famous by Amazon, but broadly used by ecommerces everywhere.

You know you can build it, but it’s a huge endeavor for your team. You best make sure your bet on one click check-out will work out, otherwise you’ll waste a lot of time and resources on something that won’t be able to influence the sales conversion KPI.

You identify your first risk then: is it valuable to the business?

Literature is abundant on the topic, so you are almost sure that it will bear results, but you’re not sure enough. You only can suppose that implementing the one click functionality will increase sales conversion.

During case study and data exploration, you have reasons to believe that a 30 percent increase of sales conversion is a reasonable target to be achieved. To make sure one click check-out is valuable to the business then, you would have a hypothesis such as this:

We believe that if we implement a one-click checkout on our ecommerce, we can grow our sales conversion by 30 percent

This hypothesis can be played with in all sorts of ways. If you’re trying to improve user-experience, for example, you could make it look something like this:

We believe that if we implement a one-click checkout on our ecommerce, we can reduce the time to conversion by 10 percent

You can also validate different solutions having the same criteria, building an opportunity tree to explore a multitude of hypothesis to find the better one:

We believe that if we implement a user review section on the listing page, we can grow our sales conversion by 30 percent

Sometimes you’re clueless about impact, or maybe any win is a good enough win. In that case, your criteria of validation can be a fact rather than a metric:

We believe that if we implement a one-click checkout on our ecommerce, we can reduce the time to conversion

As long as you are sure of the risk you’re mitigating, the supposition you want to transform into a certainty, and the criteria you’ll use to make that decision, you don’t need to worry so much about “right” or “wrong” when it comes to hypothesis formatting.

That’s why I avoided following up frameworks on this article. You can apply a neat hypothesis design to your product thinking, but if you’re not sure why you’re doing it, you’ll extract nothing out of it.

What comes after a good hypothesis?

The final piece of this puzzle comes after the hypothesis crafting. A hypothesis is only as good as the validation it provides, and that means you have to test it.

If we were to test the first hypothesis we crafted, “we believe that if we implement a one-click checkout on our ecommerce, we can grow our sales conversion by 30 percent,” you could come up with a testing roadmap to build up evidence that would eventually confirm or deny your hypothesis. Some examples of tests are:

A/B testing — Launch a quick and dirty one-click checkout MVP for a controlled group of users and compare their sales conversion rates against a control group. This will provide direct evidence on the effect of the feature on sales conversions

Customer support feedback — Track any inquiries or complaints related to the checkout process. You can use organic user complaints as an indirect measure of latent demand for one-click checkout feature

User survey — Ask why carts were abandoned for a cohort of shoppers that left the checkout step close to completion. Their reasons might indicate the possible success of your hypothesis

Effective hypothesis crafting is at the center of product management. It’s the link between dealing with risks and coming up with solutions that are both viable and valuable. However, it’s important to recognize that the formulation of a hypothesis is just the first step.

The real value of a hypothesis is made possible by rigorous testing. It’s through systematic validation that product managers can transform suppositions into certainties, ensuring the right product decisions are made. Without validation, even the most well-thought-out hypothesis remains unverified.

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How to Write a Hypothesis: Step-By-Step Guide

A hypothesis is a testable statement that guides scientific research. Want to know how to write a hypothesis for your research paper? This guide will show you the key steps involved, including defining your variables and phrasing your hypothesis correctly.

Key Takeaways

• A hypothesis is a testable statement proposed for investigation, grounded in existing knowledge, essential for guiding scientific research.
• Understanding different types of hypotheses, including simple, complex, null, and alternative, is crucial for selecting appropriate research approaches.
• Crafting a strong hypothesis involves a systematic process including defining variables, phrasing it as an if-then statement, and ensuring it is clear, specific, and testable.

Understanding a Hypothesis

An empirical hypothesis is not just a simple guess. It represents a preliminary concept that stands to be scrutinized through Research and experimentation. A well-constructed hypothesis is a fundamental component of the scientific method, guiding experiments and leading to conclusions. Within the realm of science, such hypotheses are crafted after an extensive examination of current knowledge, ensuring their foundation on already established evidence prior to beginning any new inquiry.

Essentially, a hypothesis in the scientific community must present itself as something capable of being tested, this characteristic distinguishes it from mere speculation by allowing its potential verification or falsification through methodical scrutiny. Hypotheses serve as crucial instruments within scientific studies, directing these investigations toward particular queries and forming the backbone upon which all experiments rest in their pursuit for advancements in comprehension.

When formulating a hypothesis for testing within research activities, one should employ language that remains neutral and detached from subjective bias thereby bolstering the legitimacy of outcomes produced during the study. This precision fosters greater confidence in results obtained under rigorous evaluation standards among peers.

Characteristics of a Good Hypothesis

A good hypothesis is the cornerstone of any successful scientific research. It should be clear, concise, and testable, providing a solid foundation for your investigation. Here are some key characteristics that define a good hypothesis:

• Clarity : A good hypothesis should be easy to understand and clearly state the expected outcome of the research. For example , “Increased exposure to sunlight will result in taller plant growth” is a clear and straightforward hypothesis.
• Conciseness : Avoid unnecessary complexity or jargon. A concise hypothesis is brief and to the point, making it easier to test and analyze. For instance, “Exercise improves mental health” is concise and direct.
• Testability : A good hypothesis must be testable and falsifiable, meaning it can be proven or disproven through scientific research methods. For example, “Consuming vitamin C reduces the duration of the common cold” is a testable hypothesis.
• Relevance : Ensure your hypothesis is relevant to the research question or problem and aligned with your research objectives. For example, if your research question is about the impact of diet on health, a relevant hypothesis could be “A high-fiber diet reduces the risk of heart disease.”
• Specificity : A good hypothesis should be specific and focused on a particular aspect of the research question. For example, “Daily meditation reduces stress levels in college students” is specific and targeted.
• Measurability : Your hypothesis should be measurable, meaning it can be quantified or observed. For example, “Regular physical activity lowers blood pressure” is a measurable hypothesis.

By ensuring your hypothesis possesses these characteristics, you set a strong foundation for your scientific research, guiding your investigation towards meaningful and reliable results.

Types of Hypotheses

Scientific research incorporates a range of research hypotheses, which are crucial for proposing relationships between different variables and steering the direction of the investigation. These seven unique forms of hypotheses cater to diverse needs within the realm of scientific inquiry.

Comprehending these various types is essential in selecting an appropriate method for conducting research. To delve into details, we have simple, complex, null and alternative hypotheses. Each brings its distinct features and practical implications to the table. It underscores why recognizing how they diverge and what purposes they serve is fundamental in any scientific study.

Simple Hypothesis

A basic hypothesis suggests a fundamental relationship between two elements: the independent and dependent variable. Take, for example, a hypothesis that says, “The taller growth of plants (dependent variable) is due to increased exposure to sunlight (independent variable).” Such hypotheses are clear-cut and easily testable as they concentrate on one direct cause-and-effect link.

These types of straightforward hypotheses are very beneficial in scientific experiments because they permit the isolation of variables for precise outcome measurement. Their simplicity lends itself well to being an essential component in conducting scientific research, thanks to their unambiguous nature and targeted focus on specific relationships.

Complex Hypothesis

Alternatively, a complex hypothesis proposes an interconnection amongst several variables. It builds on the concept of numerous variable interactions within research parameters. Take for instance a causal hypothesis which asserts that sustained alcohol consumption (the independent variable) leads to liver impairment (the dependent variable), with additional influences like use duration and general health results impacting this relationship.

Involving various factors, complex hypotheses reveal the nuanced interaction of elements that affect results. Although they provide extensive insight into studied phenomena, such hypotheses necessitate advanced research frameworks and analysis techniques to be understood properly.

Null Hypothesis

In the realm of hypothesis testing, the null hypothesis (H0) serves as a fundamental presumption suggesting that there exists no association between the variables under investigation. It posits that variations within the dependent variable are attributed to random chance and not an influential relationship. Take for instance a null hypothesis which could propose “There is no impact of sleep duration on productivity levels.”

The significance of the null hypothesis lies in its role as a reference point which researchers strive to refute during their investigations. Upon uncovering statistical evidence indicative of a substantial linkage, it becomes necessary to discard the null hypothesis. The act of rejecting this foundational assumption is critical for affirming research findings and assessing their importance with respect to outcomes observed.

Alternative Hypothesis

The alternative hypothesis, often represented by H1 or Ha, contradicts the null hypothesis and proposes a meaningful link between variables under examination. For example, where the null hypothesis asserts that a particular medication is ineffective, the alternative might posit that “Compared to placebo treatment, the new drug yields beneficial effects.”

By claiming outcomes are non-random and carry weight, the alternative hypothesis bolsters theoretical assertions. Its testable prediction propels scientific investigation forward as it aims either to corroborate or debunk what’s posited by the null hypothesis.

Consider an assertive statement like “Productivity is influenced by sleep duration” which serves as a crisp articulation of an alternative hypothesis.

Steps to Write a Hypothesis

Crafting a hypothesis is a methodical process that begins with curiosity and culminates in a testable prediction. Writing a hypothesis involves following structured steps to ensure clarity, focus, and researchability. Steps include asking a research question, conducting preliminary research, defining variables, and phrasing the hypothesis as an if-then statement.

Each step is critical in formulating a strong hypothesis to guide research and lead to meaningful discoveries.

Ask a Research Question

A well-defined research question forms the cornerstone of a strong hypothesis, guiding your investigation towards a significant and targeted exploration. By rooting this question in observations and existing studies, it becomes pertinent and ripe for research. For example, noting that certain snacks are more popular could prompt the inquiry: “Does providing healthy snack options in an office setting enhance employee productivity?”.

Such a thoughtfully constructed question lays the groundwork for your research hypothesis, steering your scholarly work to be concentrated and purposeful.

Conduct Preliminary Research

Begin your research endeavor by conducting preliminary investigations into established theories, past studies, and available data. This initial stage is crucial as it equips you with a comprehensive background to craft an informed hypothesis while pinpointing any existing voids in current knowledge. Understanding the concept of a statistical hypothesis can also be beneficial, as it involves drawing conclusions about a population based on a sample and applying statistical evidence.

By reviewing literature and examining previously published research papers, one can discern the various variables of interest and their interconnections. Should the findings from these early inquiries refute your original hypothesis, adjust it accordingly so that it resonates with already recognized evidence.

Define Your Variables

A well-formed hypothesis should unambiguously identify the independent and dependent variables involved. In an investigation exploring how plant growth is affected by sunlight, for instance, plant height represents the dependent variable, while the quantity of sunlight exposure constitutes the independent variable.

It is essential to explicitly state all the variables included in a study so that the hypothesis can be tested with accuracy and specificity. Defining these variables distinctly facilitates a targeted and quantifiable examination.

Phrase as an If-Then Statement

A good hypothesis is typically structured in the form of if-then statements, allowing for a clear demonstration of the anticipated link between different variables. Take, for example, stating that administering drug X could result in reduced fatigue among patients. This outcome would be especially advantageous to individuals receiving cancer therapy. The structure aids in explicitly defining the cause-and-effect dynamic.

In order to craft a strong hypothesis, it should be capable of being tested and grounded on existing knowledge or theoretical frameworks. It should also be framed as a statement that can potentially be refuted by experimental data, which qualifies it as a solidly formulated hypothesis.

Collect Data to Support Your Hypothesis

Once you have formulated a hypothesis, the next crucial step is to collect data to support or refute it. This involves designing and conducting experiments or studies that test the hypothesis, and collecting and analyzing data to determine whether the hypothesis holds true.

Here are the key steps in collecting data to support your hypothesis:

• Designing an Experiment or Study : Start by identifying your research question or problem. Design a study or experiment that specifically tests your hypothesis. For example, if your hypothesis is “Daily exercise improves cognitive function,” design an experiment that measures cognitive function in individuals who exercise daily versus those who do not.
• Collecting Data : Gather data through various methods such as experiments, surveys, observations, or other techniques. Ensure your data collection methods are reliable and valid. For instance, use standardized tests to measure cognitive function in your exercise study.
• Analyzing Data : Use statistical methods or other techniques to analyze the data. This step involves determining whether the data supports or refutes your hypothesis. For example, use statistical tests to compare cognitive function scores between the exercise and non-exercise groups .
• Interpreting Results : Interpret the results of your data analysis to determine whether your hypothesis is supported. For instance, if the exercise group shows significantly higher cognitive function scores, your hypothesis is supported. If not, you may need to refine your hypothesis or explore other variables.

By following these steps, you can systematically collect and analyze data to support or refute your hypothesis, ensuring your research is grounded in empirical evidence.

Refining Your Hypothesis

To ensure your hypothesis is precise, comprehensible, verifiable, straightforward, and pertinent, you must refine it meticulously. Creating a compelling hypothesis involves careful consideration of its transparency, purposeful direction and the potential results. This requires unmistakably delineating the subject matter and central point of your experiment.

Your hypothesis should undergo stringent examination to remove any uncertainties and define parameters that guarantee both ethical integrity and scientific credibility. An effective hypothesis not only questions prevailing assumptions, but also maintains an ethically responsible framework.

Testing Your Hypothesis

Having a robust research methodology is essential for efficiently evaluating your hypothesis. It is important to ensure that the integrity and validity of the research are upheld through adherence to ethical standards. The data gathered ought to be both representative and tailored specifically towards validating or invalidating the hypothesis.

In order to ascertain whether there’s any significant difference, statistical analyses measure variations both within and across groups. Frequently, the decision on whether to discard the null hypothesis hinges on establishing a p-value cut-off point, which conventionally stands at 0.05.

Tips for Writing a Research Hypothesis

Writing a research hypothesis can be a challenging task, but with the right approach, you can craft a strong and testable hypothesis. Here are some tips to help you write a research hypothesis:

• Start with a Research Question : A good hypothesis starts with a clear and focused research question. For example, “Does regular exercise improve mental health?” can lead to a hypothesis like “Regular exercise reduces symptoms of depression.”
• Conduct Preliminary Research : Conducting preliminary research helps you identify a knowledge gap in your field and develop a hypothesis that is relevant and testable. Review existing literature and studies to inform your hypothesis.
• Use Clear and Concise Language : A good hypothesis should be easy to understand and use clear and concise language. Avoid jargon and complex terms. For example, “Increased screen time negatively impacts sleep quality” is clear and straightforward.
• Avoid Ambiguity and Vagueness : Ensure your hypothesis is free from ambiguity and vagueness. Clearly state the expected outcome of the research. For example, “Consuming caffeine before bedtime reduces sleep duration” is specific and unambiguous.
• Make Sure It Is Testable : A good hypothesis should be testable and falsifiable, meaning it can be proven or disproven through scientific research methods. For example, “A high-protein diet increases muscle mass” is a testable hypothesis.
• Use Existing Knowledge and Research : Base your hypothesis on existing knowledge and research. Align it with your research objectives and ensure it is grounded in established theories or findings.

Common mistakes to avoid when writing a research hypothesis include:

• Making It Too Broad or Too Narrow : A good hypothesis should be specific and focused on a particular aspect of the research question. Avoid overly broad or narrow hypotheses.
• Making It Too Vague or Ambiguous : Ensure your hypothesis is clear and concise, avoiding ambiguity and vagueness.
• Failing to Make It Testable : A good hypothesis should be testable and falsifiable. Ensure it can be proven or disproven through scientific research methods.
• Failing to Use Existing Knowledge and Research : Base your hypothesis on existing knowledge and research. Align it with your research objectives and ensure it is grounded in established theories or findings.

By following these tips and avoiding common mistakes, you can write a strong and testable research hypothesis that will guide your scientific investigation towards meaningful and reliable results.

Examples of Good and Bad Hypotheses

A well-constructed hypothesis is distinct, precise, and capable of being empirically verified. To be considered a good hypothesis, it must offer measurable and examinable criteria through experimental means. Take the claim “Working from home boosts job satisfaction” as an example. This posits a testable outcome related to work environments.

On the other hand, a subpar hypothesis such as “Garlic repels vampires” falls short because it hinges on fantastical elements that cannot be substantiated or refuted in reality. The ability to distinguish between strong and weak hypotheses plays an essential role in conducting successful research.

Importance of a Testable Hypothesis

A hypothesis that can be subjected to testing forms the basis of a scientific experiment, outlining anticipated results. For a hypothesis to qualify as testable, it must possess key attributes such as being able to be falsified and verifiable or disprovable via experimental means. It serves as an essential platform for conducting fresh research with the potential to confirm or debunk it.

Crafting a robust testable hypothesis yields clear forecasts derived from previous studies. Should both the predictions and outcomes stemming from a hypothesis lack this critical aspect of testability, they will remain ambiguous, rendering the associated experiment ineffective in conclusively proving or negating anything of substance.

In summary, crafting a strong hypothesis constitutes an essential ability within the realm of scientific research. Grasping the various forms of hypotheses and mastering the process for their formulation and refinement are critical to establishing your research as solid and significant. It is crucial to underscore that having a testable hypothesis serves as the bedrock for successful scientific investigation.

Frequently Asked Questions

How can you formulate a hypothesis.

To formulate a hypothesis, first state the question your experiment aims to answer and identify the independent and dependent variables.

Then create an “If, Then” statement that succinctly defines the relationship between these variables.

What is a hypothesis in scientific research?

In the research process, a hypothesis acts as a tentative concept that is put forward for additional scrutiny and examination, establishing the bedrock upon which scientific experiments are built. It steers the course of research by forecasting possible results.

What are the different types of hypotheses?

Hypotheses can be classified into simple, complex, null, and alternative types, each type fulfilling distinct roles in scientific research.

Understanding these differences is crucial for effective hypothesis formulation.

How do I write a hypothesis?

To write a hypothesis, start by formulating a research question and conducting preliminary research.

Then define your variables and express your hypothesis in the form of an if-then statement.

Why is a testable hypothesis important?

Having a testable hypothesis is vital because it provides a definitive structure for conducting research, allowing for particular predictions that experimentation can either verify or refute.

Such an element significantly improves the process of scientific investigation.

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Hypothesis Testing: A Step-by-Step Guide With Easy Examples

Introduction  

When we hear the word ‘hypothesis,’ the first thing that comes to our mind is a kind of theory. Assuming and explaining theories is a fundamental part of Business Analytics. In the past few years, the field of Business Analytics has proliferated and made several advancements. As the number of people interested in its statistical applications in business has increased, the concept of hypothesis testing has grabbed everyone’s attention.

Let us find out more about testing of hypothesis and the different steps through which you can write a hypothesis.  

What is Hypothesis?  

A hypothesis’s general definition says, “Hypothesis is an assumption made based on some evidence.” It is a theory you propose about what will happen in the future based on current circumstances. Proposing a hypothesis is the first and most important step of any research or investigation as it decides the future path of the research/investigation and can lead it to a faithful and acceptable answer.  

Key Points of a Hypothesis  

• The assumptions made while proposing the theory should be precise and based on proper evidence.  
• The hypothesis should target a specific topic only and should have the scope to conduct various experiments for proving the assumptions.  
• The sources used for developing a hypothesis must be based on scientific theories, common patterns that affect the thought process of the people, and observations made in past research programs on the same topic.  

Types of Hypotheses With Examples  

There are multiple types of hypotheses which are described below.  

1. Simple Hypothesis

As the name suggests, a simple hypothesis is pretty simple to work on. It just deals with a single independent variable and one dependent variable. While proving a simple hypothesis, you just have to confirm that these two variables are linked.  

Example: If you eat more vegetables, you will be safe from heart disease. Here eating vegetables is an independent variable and staying safe from heart disease is a dependent variable.  

2. Complex Hypothesis  

Unlike a simple hypothesis, a complex hypothesis deals with multiple dependent and independent variables in the assumption simultaneously. The involvement of multiple variables makes the hypothesis more accurate and more difficult to prove simultaneously.  

Example: Age, diet, and weight affect the chances of diseases like diabetes or blood pressure. Age, diet, and weight are independent variables, and diabetes and blood pressure are dependent variables.  

3. Null Hypothesis  

The null hypothesis is the opposite of the simple hypothesis. Where a simple hypothesis tries to establish a link between the dependent and the independent variables, the Null hypothesis tries to prove that there’s no link between the given variables. Simply put, it tries to prove a statement opposite to the proposed hypothesis. It is represented as H0.  

Example: Age and daily routine affect the chances of heart disease. In a Null hypothesis, you will try to prove that there is no relation between the given factors, i.e., age, weight, and heart disease.  

4. Alternative Hypothesis  

An alternative hypothesis tries to disapprove the assumptions or statements proposed in a null hypothesis. Generally, alternative and null hypotheses are used together. An alternative hypothesis is represented as HA.  

  It is to be noted that H0 ≠ H A.   The alternate hypothesis further branches into two categories:  

• Directional Hypothesis: The result obtained through this type of alternative hypothesis is either negative or positive. It is represented by adding ‘>’ or ‘<‘ along with the HA symbol.
• Non-Directional Hypothesis: This type of hypothesis only clarifies the dependency of the dependent variables on the independent variable. It does not state anything about the result being positive or negative.  

  Example:  

Age and daily routine affect the chances of heart disease. In an Alternative Hypothesis, you will try to prove that age and daily routine affect heart disease chances.  

• If you prove the result is positive or negative, i.e., age and daily routine do or do not affect the chances of heart disease, it is a directional hypothesis  
• If you only prove that the chances of heart disease depend on variables like age and daily routine, it is a non-directional hypothesis.  

5. Logical Hypothesis  

Logical hypotheses cannot be proved with the help of scientific evidence. The assumptions made in a logical hypothesis are based on some logical explanation that backs up our assumptions. Logical hypotheses are mostly used in philosophy, and as the assumptions made are often too complex or simply unrealistic, they are untestable, and we have to rely on logical explanations.  

Dinosaurs are related to the reptile family as both have scales. As the dinosaurs are extinct, we cannot test the given hypothesis and rely on our logical explanation on, not the experimental data.  

6. Empirical Hypothesis  

It is the complete opposite of the Logical Hypothesis. The assumptions made in an Empirical Hypothesis are based on empirical data and proved through scientific testing and analysis.    

It is divided into two parts, namely theoretical and empirical. Both methods of research rely on testing that can be verified through experimental data. So, unlike logical hypotheses, an empirical hypothesis can be and will be tested.  

Vegetables grow faster in cold climates as compared to warm and humid climates. The assumption stated here can be thoroughly tested through scientific methods.  

7. Statistical Hypothesis  

Statistical Hypothesis makes use of large statistical datasets to obtain results that consider larger populations.  This type of hypothesis is used when we have to take into consideration all the possible cases present in the assumptions made in the hypothesis. It makes use of datasets or samples so that conclusions can be drawn from the broader dataset. For this, you may conduct tests for sufficient samples and obtain results with high accuracy that would remain stable across all the datasets.  

Men in the U.S.A. are taller than men in India. It is simply impossible to measure the height of all the men present in India and the U.S.A., but by conducting the test on sufficient samples, you can obtain results with high accuracy that would remain constant over different samples.  

What Makes a Good Hypothesis?  

Before developing a good hypothesis, you must consider a few points.  

• Do the assumptions made in the hypothesis consist of dependent or independent variables?  
• Can you conduct safety tests for your assumptions in the hypothesis?  
• Are there any other alternative assumptions present that you can take into consideration?  

Characteristics of a Good Hypothesis –  

1. Candid Language  

Make use of simple language in your hypothesis instead of being vague. Try to focus on the given topic through your assumptions; it should be simple yet justifiable. The use of candid language makes the hypothesis more understandable and reachable to the common people.  

2. Cause and Effect  

Understand the assumptions made in the hypothesis. For example, the cause of the assumption, the effect of the assumption being accepted or rejected, etc. Try to back up your assumptions with the help of proper scientific data and explanations.  

3. The Independent and Dependent Variables  

Before starting to write a hypothesis, figure out the number of dependent and independent variables in the hypothesis. This will help you make proper assumptions to establish a link between these variables or to prove that these variables are not interlinked. It will also help you to prepare a mind map for your hypothesis.  

4. Accurate Results  

One of the most important characteristics of a good hypothesis is the accuracy of the results. Hypotheses are generally used to predict the future based on current scenarios. This can help to figure out the problems that may arise in the future and find solutions accordingly.  

5. Adherence to Ethics  

Sticking to ethics while working on any research project is very important. You get an idea about the research structure through the generally followed ethics beforehand. It helps to guide the research project or hypothesis in a fruitful direction.  

6. Testable Predictions  

The conditions used in the hypothesis research project should be easily testable. This helps to make the results of the hypothesis more accurate and reliable. Before starting the research on the assumptions in the hypothesis, you should be aware of all the different ways that can be used to make the hypothesis applicable to modern testing methodologies.  

How to Write a Hypothesis?  

Well, there are many ways to write a hypothesis; here are the six most efficient and important steps that will help you craft a strong hypothesis:  

Step 1: Ask a Question  

The first and most important step of writing a hypothesis is deciding upon the questions or assumptions you will implement in your research. A hypothesis can’t be based on random questions or general thoughts. The questions you decide must be approachable and testable as it forms the foundation of your project.  

Step 2: Carry out Preliminary Research  

Once you have decided on the questions and assumptions to be included in your hypothesis, you should start your preliminary research on the same. For that, you should start reading older research papers on the topic, go through the web, collect the data, prepare the dataset for the experiments, etc.  

Step 3: Define Your Variables  

After conducting the preliminary research, you need to define the number of variables present in your assumption and classify them into dependent and independent variables. It will help you to conduct further research and establish a link between them or prove that there is no link between them.  

Step-4: Collect Data to Support Your Hypothesis  

After classifying the variables and conducting the basic preliminary research, you need to start collecting evidence and data that will help you support your hypothesis. This data will help you test your assumptions and infer statistical results about your interesting dataset.

Step-5: Perform Statistical Tests  

The data you have collected from the above step can be used to perform different statistical tests.   The type of tests you perform depends on the data you collect. All the different tests are based on in-group variance and between-group variance. Depending on the variance, your statistical test will reflect a high or low p-value.    

After performing the tests, you should prepare a draft for writing down your hypothesis.  

Step-6: Present It in an If-Then Form  

Now that everything has been done, it is time to write down your hypothesis. Considering your draft, you should write down the hypothesis accordingly and ensure that it satisfies all the conditions like simple and to-the-point language, accurate results, relevant evidence and data sources, etc. The final hypothesis should be well-framed and address the topic clearly.  

Conclusion  

Research and hypothesis testing are an important part of the Business Analytics field. To write a good hypothesis or research, you need to conduct a good amount of research. Since you know about the different types of hypotheses and how to write a good hypothesis, writing a good and strong hypothesis by yourself is now much easier! If you want to pursue a career in the field of Business Analytics, you can check out the Integrated Program In Business Analytics by UNext Jigsaw. We hope now you understand “ what is hypothesis testing ?” and hypothesis testing steps in detail.

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Home » What is a Hypothesis – Types, Examples and Writing Guide

What is a Hypothesis – Types, Examples and Writing Guide

Table of Contents

In research, a hypothesis is a clear, testable statement predicting the relationship between variables or the outcome of a study. Hypotheses form the foundation of scientific inquiry, providing a direction for investigation and guiding the data collection and analysis process. Hypotheses are typically used in quantitative research but can also inform some qualitative studies by offering a preliminary assumption about the subject being explored.

A hypothesis is a specific, testable prediction or statement that suggests an expected relationship between variables in a study. It acts as a starting point, guiding researchers to examine whether their predictions hold true based on collected data. For a hypothesis to be useful, it must be clear, concise, and based on prior knowledge or theoretical frameworks.

Key Characteristics of a Hypothesis :

• Testable : Must be possible to evaluate or observe the outcome through experimentation or analysis.
• Specific : Clearly defines variables and the expected relationship or outcome.
• Predictive : States an anticipated effect or association that can be confirmed or refuted.

Example : “Increasing the amount of daily physical exercise will lead to a reduction in stress levels among college students.”

Types of Hypotheses

Hypotheses can be categorized into several types, depending on their structure, purpose, and the type of relationship they suggest. The most common types include null hypothesis , alternative hypothesis , directional hypothesis , and non-directional hypothesis .

1. Null Hypothesis (H₀)

Definition : The null hypothesis states that there is no relationship between the variables being studied or that any observed effect is due to chance. It serves as the default position, which researchers aim to test against to determine if a significant effect or association exists.

Purpose : To provide a baseline that can be statistically tested to verify if a relationship or difference exists.

Example : “There is no difference in academic performance between students who receive additional tutoring and those who do not.”

2. Alternative Hypothesis (H₁ or Hₐ)

Definition : The alternative hypothesis proposes that there is a relationship or effect between variables. This hypothesis contradicts the null hypothesis and suggests that any observed result is not due to chance.

Purpose : To present an expected outcome that researchers aim to support with data.

Example : “Students who receive additional tutoring will perform better academically than those who do not.”

3. Directional Hypothesis

Definition : A directional hypothesis specifies the direction of the expected relationship between variables, predicting either an increase, decrease, positive, or negative effect.

Purpose : To provide a more precise prediction by indicating the expected direction of the relationship.

Example : “Increasing the duration of daily exercise will lead to a decrease in stress levels among adults.”

4. Non-Directional Hypothesis

Definition : A non-directional hypothesis states that there is a relationship between variables but does not specify the direction of the effect.

Purpose : To allow for exploration of the relationship without committing to a particular direction.

Example : “There is a difference in stress levels between adults who exercise regularly and those who do not.”

Examples of Hypotheses in Different Fields

• Null Hypothesis : “There is no difference in anxiety levels between individuals who practice mindfulness and those who do not.”
• Alternative Hypothesis : “Individuals who practice mindfulness will report lower anxiety levels than those who do not.”
• Directional Hypothesis : “Providing feedback will improve students’ motivation to learn.”
• Non-Directional Hypothesis : “There is a difference in motivation levels between students who receive feedback and those who do not.”
• Null Hypothesis : “There is no association between diet and energy levels among teenagers.”
• Alternative Hypothesis : “A balanced diet is associated with higher energy levels among teenagers.”
• Directional Hypothesis : “An increase in employee engagement activities will lead to improved job satisfaction.”
• Non-Directional Hypothesis : “There is a relationship between employee engagement activities and job satisfaction.”
• Null Hypothesis : “The introduction of green spaces does not affect urban air quality.”
• Alternative Hypothesis : “Green spaces improve urban air quality.”

Writing Guide for Hypotheses

Writing a clear, testable hypothesis involves several steps, starting with understanding the research question and selecting variables. Here’s a step-by-step guide to writing an effective hypothesis.

Step 1: Identify the Research Question

Start by defining the primary research question you aim to investigate. This question should be focused, researchable, and specific enough to allow for hypothesis formation.

Example : “Does regular physical exercise improve mental well-being in college students?”

Step 2: Conduct Background Research

Review relevant literature to gain insight into existing theories, studies, and gaps in knowledge. This helps you understand prior findings and guides you in forming a logical hypothesis based on evidence.

Example : Research shows a positive correlation between exercise and mental well-being, which supports forming a hypothesis in this area.

Step 3: Define the Variables

Identify the independent and dependent variables. The independent variable is the factor you manipulate or consider as the cause, while the dependent variable is the outcome or effect you are measuring.

• Independent Variable : Amount of physical exercise
• Dependent Variable : Mental well-being (measured through self-reported stress levels)

Step 4: Choose the Hypothesis Type

Select the hypothesis type based on the research question. If you predict a specific outcome or direction, use a directional hypothesis. If not, a non-directional hypothesis may be suitable.

Example : “Increasing the frequency of physical exercise will reduce stress levels among college students” (directional hypothesis).

Step 5: Write the Hypothesis

Formulate the hypothesis as a clear, concise statement. Ensure it is specific, testable, and focuses on the relationship between the variables.

Example : “College students who exercise at least three times per week will report lower stress levels than those who do not exercise regularly.”

Step 6: Test and Refine (Optional)

In some cases, it may be necessary to refine the hypothesis after conducting a preliminary test or pilot study. This ensures that your hypothesis is realistic and feasible within the study parameters.

Tips for Writing an Effective Hypothesis

• Use Clear Language : Avoid jargon or ambiguous terms to ensure your hypothesis is easily understandable.
• Be Specific : Specify the expected relationship between the variables, and, if possible, include the direction of the effect.
• Ensure Testability : Frame the hypothesis in a way that allows for empirical testing or observation.
• Focus on One Relationship : Avoid complexity by focusing on a single, clear relationship between variables.
• Make It Measurable : Choose variables that can be quantified or observed to simplify data collection and analysis.

Common Mistakes to Avoid

• Vague Statements : Avoid vague hypotheses that don’t specify a clear relationship or outcome.
• Unmeasurable Variables : Ensure that the variables in your hypothesis can be observed, measured, or quantified.
• Overly Complex Hypotheses : Keep the hypothesis simple and focused, especially for beginner researchers.
• Using Personal Opinions : Avoid subjective or biased language that could impact the neutrality of the hypothesis.

Examples of Well-Written Hypotheses

• Psychology : “Adolescents who spend more than two hours on social media per day will report higher levels of anxiety than those who spend less than one hour.”
• Business : “Increasing customer service training will improve customer satisfaction ratings among retail employees.”
• Health : “Consuming a diet rich in fruits and vegetables is associated with lower cholesterol levels in adults.”
• Education : “Students who participate in active learning techniques will have higher retention rates compared to those in traditional lecture-based classrooms.”
• Environmental Science : “Urban areas with more green spaces will report lower average temperatures than those with minimal green coverage.”

A well-formulated hypothesis is essential to the research process, providing a clear and testable prediction about the relationship between variables. Understanding the different types of hypotheses, following a structured writing approach, and avoiding common pitfalls help researchers create hypotheses that effectively guide data collection, analysis, and conclusions. Whether working in psychology, education, health sciences, or any other field, an effective hypothesis sharpens the focus of a study and enhances the rigor of research.

• Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.
• Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics (4th ed.). SAGE Publications.
• Trochim, W. M. K. (2006). The Research Methods Knowledge Base (3rd ed.). Atomic Dog Publishing.
• McLeod, S. A. (2019). What is a Hypothesis? Retrieved from https://www.simplypsychology.org/what-is-a-hypotheses.html
• Walliman, N. (2017). Research Methods: The Basics (2nd ed.). Routledge.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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