speech writing importance

• College Essay
• Argumentative Essay
• Expository Essay
• Narrative Essay
• Descriptive Essay
• Scholarship Essay
• Admission Essay
• Reflective Essay
• Nursing Essay
• Economics Essay

Assignments

• Term Papers
• Research Papers
• Case Studies
• Dissertation
• Presentation
• Editing Help
• Cheap Essay Writing
• How to Order

Speech Writing

The 10 Key Steps for Perfect Speech Writing

16 min read

People also read

Understanding Speech Format - Simple Steps for Outlining

How to Start A Speech - 13 Interesting Ideas & Examples

20+ Outstanding Speech Examples for Your Help

Common Types of Speeches that Every Speechwriter Should Know

Good Impromptu Speech Topics for Students

Entertaining Speech Topics for Your Next Debate

Understanding Special Occasion Speech: Types, Steps, Examples and Tips

Introduction Speech- Tips & Examples

How to Write A Good Acceptance Speech?

Writing A Presentation Speech In English: Tips And Examples

Commemorative Speech - Writing Guide, Outline & Examples

Farewell Speech | Writing Tips & Examples

How to Write an Extemporaneous Speech? A Step-by-Step Guide

A Graduation Speech Writing Guide with Examples

Writing a good speech is tough. Many get stuck not knowing how to organize their thoughts, leading to boring speeches. 

Our guide breaks it down step by step, so you can write speeches that really connect. Plus, we’ve added some topics, examples, and tips to inspire you and give you a kickstart. 

So, let’s start with the basics!

• 1. What is Speech Writing?
• 2. Elements of Good Speech Writing
• 3. How to Write a Speech?
• 4. Speech Writing Format
• 5. Types Of Speech Writing 
• 6. Speech Writing Topics
• 7. Speech Writing Examples
• 8. Speech Writing Tips

What is Speech Writing?

A speech is a verbal presentation given to an audience as a means to express ideas, share information, or persuade others. A speech can serve various purposes such as informing, persuading, entertaining, or inspiring the listeners.

Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience.

Speech writers carefully choose words , phrases , and rhetorical devices to maximize the impact of the spoken words. They aim to engage, inform, persuade, or inspire the listeners. Good speech writing is a skill that requires careful planning, research, and attention to detail.

Elements of Good Speech Writing

Writing a great speech is all about getting a few things right. Let's break down what makes a speech really work:

• Clear and to the Point: Make sure your message is crystal clear and focused. Know what you want to say and stick to it.
• Know Your Audience: Understand who you're talking to. What do they care about? What do they already know? Customize your speech to fit their interests and level of understanding.
• Start Strong: Grab your audience's attention from the get-go. Use a catchy opening line or an interesting fact to hook them in right away.
• Keep it Organized: A good speech flows smoothly from one point to the next. Divide it into sections—beginning, middle, and end—and make sure each part connects logically to the next.
• Stay on Topic: Don't overload your speech with too much information. Stick to your main message and use examples that support it.
• End Strong: Finish your speech with a bang. Summarize your main points and leave your audience with something to think about or act on.
• Practice Makes Perfect: Rehearse your speech until you're confident. Pay attention to your pace, tone, and body language to make sure you're delivering your message effectively.

Now that you know what elements make a good speech, let’s look into the steps to write one.

How to Write a Speech?

Writing a good speech that engages your audience requires careful planning and execution. 

Whether you're preparing a persuasive presentation or an informative talk the following ten steps will guide you from the initial concept to the final delivery:

Step 1: Define Your Purpose and Audience

Begin by identifying the main objective of your speech. Are you looking to inform, persuade, entertain, or inspire your audience? Understanding your purpose will shape the tone, content, and structure of your speech.

Know your audience's demographics, interests, and expectations. Consider factors such as age, education, beliefs, and cultural background. Tailor your speech to resonate with your specific audience.

Step 2: Choose a Topic

Select a topic that aligns with your purpose and audience's interest . Ensure your topic is not too broad or too narrow. You should be able to cover it effectively within your allotted time.

Step 3: Research and Gather Information

Thoroughly research your chosen topic . Utilize reputable sources such as books, articles, academic journals, and trusted websites.

Take detailed notes during your research to have a wealth of information and supporting evidence for your speech.

Step 4: Create a Strong Thesis or Central Message

Your thesis statement is the core message of your speech. It should be clear, concise, and specific. It encapsulates the key idea you want to convey to your audience. This statement will guide the content and structure of your speech.

Step 5: Develop an Outline

Divide your speech into three main sections: Introduction, Body, and Conclusion . Each section serves a distinct purpose.

Outline the main points you want to cover within the body of the speech. Organize them logically, and ensure each point supports your thesis.

Step 6: Write the Introduction

Craft a compelling introduction that captures your audience's attention . Use a hook, such as a relevant quote, story, or question, to pique their interest.

Provide context to help your audience understand the topic, and introduce your thesis statement to set the direction for your speech.

Step 7: Build the Body

In this section, expand on the main points outlined earlier. Each main point should be a clear and distinct idea.

Support your points with evidence, examples, and data. Use transitions to guide your audience smoothly from one point to the next, creating a coherent flow.

Step 8: Craft a Memorable Conclusion

Summarize the key points you've made in the body of your speech. Reiterate your thesis statement to reinforce your central message .

End with a compelling closing statement that leaves a lasting impression on your audience. This can be a call to action, a thought-provoking statement, or a memorable quote.

Step 9: Edit and Revise

Review your speech for clarity , grammar , and coherence . Check for any inconsistencies or unclear language and make the necessary changes.

Step 10: Practice and Rehearse

Practice your speech multiple times to become familiar with the content and the order of your points.

Work on your delivery skills , including tone, pace, and body language. Practicing in front of a mirror or recording yourself can help you identify areas for improvement.

Bonus Step: Get Feedback

If possible, conduct a practice run in front of a small audience. This can be friends, family, or classmates.

Listen to their feedback and address any concerns or suggestions. Incorporating feedback can significantly enhance your speech.

Speech Writing Format

Creating an impactful speech requires following a structured speech format to ensure that your message is conveyed clearly and engages your audience. 

Here is a standard speech writing pattern to guide you through the process:

1. Introduction:

• Hook: Start the speech with a compelling hook, such as a question, quote, anecdote, or startling fact, to grab the audience's attention.
• Provide Context: Give your audience a brief overview of the topic and its relevance.
• Thesis Statement: Present your central message or thesis statement, which sets the direction for the speech.
• Main Points: Divide the body of your speech into two to five main points or sections, each supporting your thesis statement.
• Supporting Evidence: For each main point, provide supporting evidence, data, examples, or anecdotes to make your argument compelling.
• Transitions: Use clear transitions between points to maintain a smooth and coherent flow throughout the speech.

3. Conclusion:

• Summarize Key Points: Briefly recap the main points you've covered in the body of your speech.
• Restate Thesis: Rewrite your thesis statement to reinforce your central message.
• Closing Statement: End with a memorable closing statement that leaves a lasting impression, which can be a call to action, a thought-provoking idea, or a final quote.

To get started, you can check out this speech writing template:

Learn more about speech format in this insightful read to get a better understanding!

Types Of Speech Writing 

There are many types of speeches , and they are combined into different categories. We will take a look at some basic types of speech writing:

Informative Speeches

Persuasive speeches, entertaining speeches, motivational speeches, special occasion speeches.

Now, let's explore each type in more detail:

An informative speech aims to educate or provide information to the audience. These speeches typically focus on facts, data, and explanations.

Examples: Informative speeches can cover a wide range of topics, such as scientific discoveries, historical events, technological advancements, or explanations of complex concepts.

A persuasive speech aims to convince the audience to adopt a particular viewpoint or take a specific action. These speeches often employ persuasive techniques and emotional appeals.

Examples: Persuasive speeches can address issues like climate change, social justice, political candidates, or consumer choices, urging the audience to support a particular stance or take action.

Entertaining speeches are designed to amuse and entertain the audience. They often include humor, anecdotes, and storytelling.

Examples: Stand-up comedy routines, humorous storytelling, and funny anecdotes are examples of entertaining speeches.

Motivational speeches are meant to motivate and uplift the audience. They often incorporate personal stories, motivational quotes, and themes of resilience and hope.

Examples: Speeches by notable figures like Martin Luther King Jr.'s "I Have a Dream" address social change. Others like commencement speeches inspire graduates to embrace the future.

Special occasion speeches are delivered during specific events or celebrations. These speeches can include toasts, eulogies, wedding speeches, and more.

Examples: A eulogy at a funeral, a wedding toast, or a commencement address at a graduation ceremony are all examples of special occasion speeches.

Speech Writing Topics

The topic is the first and foremost thing that you need to write a speech. Here are some amazing speech-writing topic ideas to help you get started.

Persuasive Speech Topics

• The impact of climate change on our future
• Social media and mental health: is it time for regulation?
• The importance of vaccination in preventing disease outbreaks
• The ethics of artificial intelligence and privacy
• The benefits of renewable energy for a sustainable future

Find more persuasive speech topics in our extensive list.

Demonstration Speech Topics

• How to create a delicious and healthy smoothie bowl
• DIY home renovation: painting techniques and tips
• The art of crafting homemade natural soap
• Mastering Yoga: a guided sun salutation sequence
• Gardening for beginners: planting your first vegetable garden

Impromptu Speech Topics

• If I could travel anywhere in the world right now, I would go to...
• The most influential person in my life and why.
• What superpower I wish I had and how I'd use it.
• A book that changed my perspective on life.
• The best piece of advice I've ever received and how it impacted me.

For more inspiring topics check out our impromptu speech topics blog!

Entertaining Speech Topics

• The art of dad jokes: Making people laugh with cheesy humor.
• Embarrassing moments at family gatherings: A humorous take.
• Hilarious autocorrect fails in text messaging.
• The funny side of pets and their quirky behaviors.
• Epic food mishaps in the kitchen: Tales of culinary disasters.

Check out our blog for more entertaining speech topics !

Informative Speech Topics

• The science behind Covid-19 vaccines
• Exploring the history and impact of the internet
• The art of sustainable gardening and urban farming
• Understanding cryptocurrency and blockchain technology
• The wonders of space exploration: mars missions and beyond

Find more interesting topics for informative speeches to get inspired.

Motivational Speech Topics

• “I’m proud of you my son” someday, my dad will say this to me
• Positive thinking boosts your self-confidence.
• It is perfectly fine for a boy to cry.
• Same-sex couples should be allowed to adopt a child
• I will make my parents proud

Looking for more inspirational speech topics? Read our motivational speech topics blog to get inspired!

Speech Writing Examples

When it comes to learning the art of speech writing practical guidance is important. To show effective speech writing techniques and structure, here are some short speech writing examples for students. 

These speech writing samples will help you understand how to craft compelling speeches that resonate with your audience.

Example#2                                   

Here is another example of speech writing class 11:

For additional samples, read through our speech examples blog!

Speech Writing Tips

Follow these tips for writing a speech that not only informs but also inspires and persuades.

• Audience Analysis: Before you start, conduct a thorough audience analysis. Understand their interests, knowledge, and expectations.
• Engaging Speech: Craft an engaging speech that captures your audience's attention from the start. Use rhetorical questions or captivating anecdotes.
• Short Sentences: Keep your sentences concise and easy to follow. Short sentences are more impactful.
• Connect with the Audience: Make your audience feel involved. Use relatable examples and stories to establish a connection.
• Great Speech Structure: Organize your speech with a clear structure, including an introduction, body, and conclusion.
• Rhetorical Questions: Utilize rhetorical questions to stimulate thought and engagement.
• Memorable Sentence Structures: Create memorable sentence structures that stick in their memory and the audience remembers the key message.
• Public Speaking: Remember that public speaking requires practice, so rehearse your speech multiple times to boost confidence and delivery.

Moving towards the end , for effective communication, speech writing is a skill that can empower you to inform, persuade, and inspire your audience. This comprehensive guide has walked you through the essential steps, outlines, and examples to help you craft a compelling and memorable speech.

If you think you are good at speaking but not so good at writing and this thing bothers you a lot, then there is no harm in getting some help. We at MyPerfectWords.com can save you from embarrassment by helping you write an outstanding speech. 

With our custom essay writing help, you'll buy speech that not only communicates your message effectively but also grabs your audience's attention.

So request ' just do my essay ' today and get solution to all your writing worries!

Frequently Asked Questions

What is a good sentence starter for a speech.

In speech writing starting lines play a crucial role. You can start your speech with the following:

• Thought provoking question: "Have you ever wondered what it takes to change the world?"
• A powerful quote: "As Nelson Mandela once said, 'It always seems impossible until it's done.'"
• A surprising fact: "Did you know that every minute, over 500 hours of video are uploaded to YouTube?"
• An engaging story: "Let me tell you about a young girl who defied all odds to achieve her dreams."

What are the 10 principles of speech writing?

• Clarity: Make sure your message is clear and easily understandable.
• Purpose: Define the main objective of your speech and stick to it.
• Audience Awareness: Understand your audience's demographics, interests, and expectations.
• Structure: Organize your speech into introduction, body, and conclusion.
• Content Relevance: Choose topics and information that are relevant and meaningful to your audience.
• Engagement: Use storytelling, humor, and rhetorical devices to keep your audience interested.
• Authenticity: Speak sincerely to establish trust and connection with your audience.
• Language: Use simple and concise language appropriate for your audience.
• Impact: Deliver a memorable message that leaves a lasting impression.
• Practice: Rehearse your speech multiple times for smooth delivery and confidence.

Write Essay Within 60 Seconds!

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

Struggling With Your Paper?

Get a custom paper written at

With a FREE Turnitin report, and a 100% money-back guarantee

LIMITED TIME ONLY!

Keep reading

OFFER EXPIRES SOON!

Speech Writing Format, Tips and Examples

Table of Contents

Speech Writing : Speech writing is a skill that can empower you to convey your thoughts, inspire others, and leave a lasting impact. Whether you’re preparing a speech for a school , a business meeting, or a special occasion, knowing how to craft an effective speech is invaluable. In this blog, we’ll explore what makes good speech writing, the structure of a speech, and the eight essential steps to ensure your speech resonates with your audience. Let’s dive into the world of successful speech writing Class 11 !

Fill Out the Form for Expert Academic Guidance!

Please indicate your interest Live Classes Books Test Series Self Learning

Verify OTP Code (required)

I agree to the terms and conditions and privacy policy .

Fill complete details

Target Exam ---

What is Good Speech Writing?

Good speech writing refers to the skillful art of starting a speech that effectively communicates a message, engages the audience, and leaves a lasting impact. Deliver an impactful and inspiring speech on success , unveiling the keys to achievement and empowerment that captivate your audience.” A well-written speech is characterized by several key elements:

Clarity:  A good speech is clear and easy to understand. It conveys the message in a straightforward manner, avoiding unnecessary jargon or complexity.

Relevance:  It is tailored to the audience’s needs and interests. A good speech addresses the concerns and expectations of the audience, making it relatable and engaging.

Structure:  A well-structured speech has a clear beginning, middle, and end. It follows a logical flow, with each section building upon the previous one.

Engagement:  Good speech writing captures the audience’s attention from the start and maintains it throughout the speech. It uses effective hooks, anecdotes, and rhetorical devices to engage the audience emotionally and intellectually.

Content:  The content of a good speech is well-researched and supported by credible evidence, facts, examples, and anecdotes. It provides valuable information or conveys a persuasive argument.

Delivery:  While speech writing focuses on the text, good delivery speech is essential for effective communication. A well-written speech is delivered with confidence, appropriate tone, and proper pacing.

Memorability:  A good speech leaves a lasting impression on the audience. It may include memorable quotes, stories, or calls to action that resonate with listeners.

Purpose:  The purpose of the speech is clearly defined, whether it’s to inform, persuade, inspire, entertain, or a combination of these objectives. The speech aligns with its intended purpose.

Connection:  It establishes a connection with the audience by addressing their concerns, values, and emotions. A good speech can make the audience feel heard and understood.

Impact:  Ultimately, good speech writing aims to have an impact. It may lead to changed perspectives, inspired actions, or a deeper understanding of the topic.

How to Start a Speech in English

The opening of a speech is the gateway to engaging an audience. Begin by captivating attention with a compelling question, a captivating story, or an intriguing fact. A well-chosen quote or a vivid scene can also stir curiosity and set the tone for what’s to come. The key lies in drawing listeners in, making them eager to journey through the words you’re about to share. An impactful start sets the stage for a memorable and engaging speech. Speech writing class 11: Where words become powerful tools and students learn to articulate their thoughts with confidence and eloquence.

Structure of a Good Speech Writing

The speech writing class 11 format plays a crucial role in organizing and delivering your message effectively. A well-structured speech typically consists of three main parts:

Introduction

Hook:  Begin with a compelling opening that grabs your audience’s attention. This could be a question, a quote, a startling fact, or a personal anecdote related to your topic.

Purpose Statement:  Clearly state the purpose of your speech. Let your audience know what you aim to achieve or convey.

Preview:  Provide a brief overview of the main points or topics you will cover in your speech. This gives your audience a roadmap of what to expect.

Body: Main Points: Organize your speech into two or more main points or sections, each addressing a specific aspect of your topic. These main points should be related and support your overall message.

Supporting Material:  Within each main point, include supporting evidence, examples, statistics, anecdotes, or arguments that reinforce your message.

Transitions:  Use transitional phrases or sentences to smoothly move from one main point to the next. Transitions help maintain the flow of your speech.

Summary:  Summarize the key points you’ve discussed in the body of your speech. Restate your purpose and message to reinforce them.

Closing Statement:  End your speech with a strong closing statement or memorable quote that leaves a lasting impression on your audience.

Call to Action (if applicable):  If your speech has a persuasive or actionable component, issue a call to action. Encourage your audience to take specific steps or consider your message seriously.

How to Write a Speech Writing?

Writing speech can be a rewarding experience, allowing you to communicate your thoughts, inspire, inform, or persuade an audience effectively. A well-written speech not only conveys your message effectively but also engages and resonates with your audience. To craft a compelling speech, start by understanding your audience and defining your purpose. Thorough research is essential to gather supporting evidence and examples. Organize your ideas into a coherent structure with a captivating opening, well-developed main points, and a powerful conclusion. Engage your audience emotionally and intellectually through relatable stories and effective communication techniques. Practice and rehearsal will help you deliver your speech confidently. Effective speech writing combines these elements to create a message that resonates and inspires your audience. Practice and preparation are key to delivering a successful speech.

We also offer a diverse array of English speech topics for students , fostering both skill development and engagement in public speaking.

8 Important Steps to Successful Speech Writing

Writing a speech is a skill that combines art and strategy. To write a successful speech that captivates your audience and effectively communicates your message, follow these eight key steps:

• Understand Your Audience: Start by understanding your audience’s interests, knowledge level, and expectations. Tailor your speech to resonate with their needs and preferences.
• Define Your Purpose: Clearly define the purpose of your speech. Are you informing, persuading, motivating, or entertaining? Knowing your objective will guide your content.
• Research Thoroughly: Gather reliable and relevant information, facts, statistics, anecdotes, and examples that support your message. Cite credible sources to enhance your speech’s credibility.
• Organize Your Ideas: Create a logical structure or outline for your speech. Identify the main points or sections and arrange them in a coherent order.
• Craft a Compelling Opening: Grab your audience’s attention from the beginning with a strong hook. This could be a question, a quote, a story, or a surprising fact. Clearly state your purpose.
• Develop Your Main Points: Elaborate on each main point or section of your speech with supporting evidence, examples, and transitions. Ensure a clear and smooth flow between points.
• Engage Your Audience: Use relatable stories, anecdotes, humor, rhetorical devices, and interactive elements to connect with your audience emotionally and intellectually. Encourage participation through questions or thought-provoking statements.
• Conclude with Impact: Summarize your key points in the conclusion. Reiterate your purpose and message. End with a memorable closing statement, a call to action, or a thought-provoking question.

By following these eight key steps, you can craft a successful speech that effectively conveys your message, engages your audience, and leaves a lasting impression. Remember to practice and rehearse your speech to ensure confident and impactful delivery.

Speech Writing Examples

Here are two speech writing Class 11 examples for different purposes:

Speech Writing Example 1: Motivational Speech (Theme: Resilience)

“Good morning, everyone. Today, I want to share a story of resilience and determination. Imagine facing seemingly insurmountable obstacles and finding the strength to overcome them. That’s what true determination is all about.

Think of the legendary figure Thomas Edison, who attempted over a thousand times before successfully inventing the light bulb. He once said, ‘I have not failed. I’ve just found 10,000 ways that won’t work.’ Edison’s unwavering commitment to his goal teaches us that setbacks are stepping stones to success.

In our own lives, we encounter challenges that test our resolve. It could be academic, personal, or professional challenges. But remember, it’s not the adversity itself but how we respond that defines us.

Resilience is the ability to bounce back from setbacks, to learn from failures, and to keep moving forward. It’s a quality we all possess, waiting to be awakened. The path to success may be filled with obstacles, but it’s the determination to overcome them that lights our way.

So, let’s embrace our inner resilience, face challenges head-on, and keep pushing forward. As Edison proved, with unwavering determination, even the darkest moments can lead to the brightest successes. Thank you.”

Speech Writing Example 2: Business Presentation (Theme: Company Progress)

“Ladies and gentlemen, esteemed colleagues, today, let’s dive into our company’s progress over the past year. Our growth has been steady, and I’ll present the data to support this claim.

In the fiscal year 2022-2023, our company achieved a remarkable 15% increase in revenue compared to the previous year. This growth can be attributed to our strategic expansion into new markets, our commitment to innovation, and the dedication of our talented team.

Our customer satisfaction rates also reached an all-time high, with an impressive 95% of our customers expressing their satisfaction with our products and services. This reflects our dedication to delivering value and excellence.

Furthermore, our sustainability initiatives have not only reduced our carbon footprint but have also gained recognition in the industry. We’ve implemented eco-friendly diwali , reduced waste, and made significant strides toward our goal of becoming a more environmentally responsible organization.

As we look ahead, we are excited about the opportunities that lie before us. Our commitment to innovation, customer satisfaction, and sustainability will continue to be the driving forces behind our success.

In conclusion, our progress over the past year reflects our dedication to excellence and our ability to adapt to changing times. We are poised for a future of continued growth and success. Thank you for your support and dedication to our company.

Successful speech writing involves careful planning, research, and effective communication techniques. By following the eight key steps outlined in this article, you can craft speeches that captivate your audience and deliver your message with impact and conviction.

Speech Writing Topics for Students and Children’s

Speech writing faq’s, how do i write a speech.

To craft a speech, start by selecting a topic you're passionate about. Outline key points, create an engaging introduction, elaborate on the main ideas, and conclude with a strong ending. Ensure a logical flow and use anecdotes or examples to connect with your audience.

What is speech writing for class 11?

In class 11, speech writing aims to develop students' ability to structure and express ideas effectively. It often involves learning various speech formats, understanding audience engagement, and honing language skills.

What is speech writing in English

Speech writing in English refers to the process of composing a spoken presentation intended to be delivered to an audience. It involves structuring thoughts, organizing ideas, and crafting a coherent and engaging script that effectively communicates a message or viewpoint.

What is the format for speech writing?

The format for speech writing typically involves an introduction, body, and conclusion. It includes an attention-grabbing opening, a clear message in the body with supporting points, and a memorable closing.

What are the 7 steps to writing a speech?

The seven steps to writing a speech include: Understanding the audience. Defining the purpose of the speech. Structuring the speech with a clear beginning, middle, and end. Outlining key points or arguments. Adding supporting evidence or examples. Rehearsing the speech for clarity and flow. Making revisions for improvement if needed before delivering it.

Related content

Get access to free Mock Test and Master Class

Register to Get Free Mock Test and Study Material

Offer Ends in 5:00

Select your Course

Please select class.

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

Make a Gift