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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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The Importance of Presentation Skills: That You Must Know About

Presentation Skills are essential for effectively conveying ideas and engaging an audience. This blog explores the Importance of Presentation Skills, highlighting how they boost confidence, enhance communication, and improve professional success. Master these skills to leave a lasting impression and achieve your goals.

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Table of Contents  

1) A Brief Introduction to Presentation Skills 

2) Importance of Presentation Skills in Personal Life 

3) Importance of Presentation Skills in Professional Life 

4) Tips to Improve Your Presentation Skills 

5) Conclusion 

A Brief Introduction to Presentation Skills  

Presentation Skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and Answers  to build you confidence! 

Importance of Presentation Skills in Personal Life  

Effective Presentation Skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now explore  the Importance of Presentation Skills in one’s personal life:    

Expressing Ideas Clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation Skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing Social Confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation Skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating Memories on Special Occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a presentation during special events. Having polished Presentation Skills enables you to leave a positive impression on the audience, making these occasions even more memorable. 

Handling Challenging Conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation Skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building Stronger Relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for Personal Goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and Motivating Others  

In one’s personal life, Presentation Skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation Skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in Professional Life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the Importance of Presentation skills for students and workers:  

Impressing Employers and Clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in Your Career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation Skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective Team Collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive Selling Techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating Impactful Proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and Retaining Clients  

Whether you are a freelancer, consultant, or business owner, Presentation Skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing Public Speaking Engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing Stakeholders and Decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling Meetings and Discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making . It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional Development  

Investing time in honing Presentation Skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a Personal Brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career Transitions and Interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

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Tips to Improve Your Presentation Skills 

Now that you know about the Importance of Presentation Skills in your personal and professional life, we will provide you with tips on how to  Improve Your Presentation Skills .

1) Know Your Audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice Regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek Feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage Nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with Eye Contact: Maintain eye contact with the audience to establish a connection. 

6) Use Clear Visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise Key Points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A Confidently: Prepare for potential questions and answer them with clarity. 

10) Add Personal Stories: Include relevant anecdotes to make your Presentation more relatable. 

Learn different methods of delivering presentations with our Presenting with Impact Training – Join today!

Presentation Skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Learn about presentation styles with our Presentation Skills Training   – Join today! 

Frequently Asked Questions

Visual aids can make your presentation engaging and easier to understand. They help illustrate key points and keep the audience’s attention. Using visuals like charts, images, and videos can make your message clearer and more memorable.

Common mistakes include reading directly from slides, overloading slides with text, and not practising enough. To avoid them, practice thoroughly, use bullet points, and keep your slides simple.

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Alongside our diverse Online Course Catalogue, encompassing 17 major categories, we go the extra mile by providing a plethora of free educational Online Resources like News updates, Blogs , videos, webinars, and interview questions. Tailoring learning experiences further, professionals can maximise value with customisable Course Bundles of TKA .  

The Knowledge Academy’s Knowledge Pass , a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds.

The Knowledge Academy offers various Presentation Skills Courses , including Presentation Skills Training, Presenting with Impact Training, and Data Analysis Skills Course. These courses cater to different skill levels, providing comprehensive insights into Types of Communication .  

Our Business Skills Blogs cover a range of topics related to Presentation Skills, offering valuable resources, best practices, and industry insights. Whether you are a beginner or looking to advance your Presentation Skills, The Knowledge Academy's diverse courses and informative blogs have got you covered.  

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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What are Presentation Skills? Importance, Benefits

Introduction.

In today’s fast-paced world, effective communication is more important than ever. One aspect of communication that often plays a crucial role in various spheres of life is presentation skills. Whether you are a student, a professional, or even a parent attending a PTA meeting, being able to effectively present yourself is a valuable skill to possess. In this blog post, we will explore what presentation skills are, the different types of presentation skills, their importance, and the benefits they offer.  

What are Presentation Skills?

Presentation skills refer to the ability to effectively convey information, ideas, or opinions to an audience through oral, visual, or written means. These skills encompass various techniques and strategies that enhance the delivery and impact of presentations.  

Types of Presentation Skills

The following are the types of presentation skills.

• Verbal Skills: Verbal skills involve the ability to articulate thoughts clearly and concisely, using appropriate language, tone, and pace. It includes skills such as public speaking, storytelling, and engaging with the audience.  
• Visual Skills: Visual skills pertain to visual aids and tools to support and enhance the message being presented. This may involve creating impactful slide decks, utilizing props, or incorporating multimedia elements.  
• Nonverbal Skills: Nonverbal skills encompass body language, gestures, facial expressions, and overall presence. These skills contribute to the speaker’s confidence, credibility, and ability to build rapport with the audience.  
• Technological Skills: Technological skills involve the ability to effectively use presentation software, multimedia tools, and other technological resources to create and deliver engaging presentations.  

Importance of Presentation Skills

Presentation skills are not limited to the academic or professional realm; they are essential in various aspects of life. Here are some key reasons why presentation skills are important:  

• Effective Communication: Presentation skills enable individuals to communicate their ideas, thoughts, and information clearly and persuasively. Being able to convey messages effectively ensures that the intended audience understands and engages with the content.  
• Career Advancement: In today’s competitive job market, strong presentation skills can set individuals apart from their peers. Whether it’s a job interview, a sales pitch, or an important business meeting, the ability to present ideas confidently and convincingly can significantly enhance career prospects.  
• Leadership Development: Effective leaders are often distinguished by their ability to inspire and motivate others through compelling presentations. Presentation skills play a crucial role in influencing and engaging team members, fostering collaboration, and achieving organizational goals.  
• Enhanced Academic Performance: Students who possess strong presentation skills are better equipped to participate actively in classroom discussions, deliver engaging presentations, and excel in group projects. These skills also extend to college and beyond, where presentations are often a requirement.  

Benefits of Presentation Skills

The development and application of presentation skills offer several notable benefits:  

• Increased Confidence: Presenting in front of an audience can be intimidating for many individuals. However, through practice and honing presentation skills, individuals can build confidence in their ability to deliver impactful presentations, engage the audience, and handle unexpected situations.  
• Improved Persuasion and Influence: Strong presentation skills allow individuals to effectively persuade and influence others. By compellingly presenting information, utilizing persuasive techniques, and demonstrating expertise, individuals can sway opinions and create a lasting impact.  
• Effective Knowledge Transfer: Presentation skills facilitate the transfer of knowledge and information to a wider audience. Whether it’s an academic lecture, a training session, or a workshop, being able to present complex concepts in a simplified manner enhances learning and retention.  
• Professional Image and Reputation: A person’s ability to present well reflects positively on their professionalism and competence. By delivering polished, engaging presentations, individuals can build a strong professional image and enhance their reputation within their respective fields.  

Final Notes

Presentation skills are not innate abilities; they can be developed and improved with practice, guidance, and continuous learning. Whether you are a student preparing for a class presentation, a professional delivering a pitch, or an individual seeking personal growth, investing time and effort into developing these skills can bring about numerous benefits. So, seize opportunities to enhance your presentation skills and unlock your true potential as a communicator.  

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What is the importance of presentation skills? 

Presentation skills are important because they enable effective communication, contribute to career advancement, foster leadership development, and enhance academic performance. In various spheres of life, being able to present ideas clearly and persuasively is crucial for success.  

What are the 4 types of presentation skills? 

The four types of presentation skills are verbal skills, visual skills, nonverbal skills, and technological skills. These encompass various techniques and strategies that contribute to the delivery and impact of presentations.  

Related Posts:

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• Best Strategies to Improve Time Management Skills
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• Top 10 Common Presentation Mistakes
• Top 10 Tips for an Effective Presentation

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Summer Boarding Courses

The Importance of Presentation Skills (and how to ace your presentation!)

What are the importance of presentation skills? The short answer: having good presentation skills in life is really important! Knowing how to improve communication skills, whether you are in the classroom or the workplace, is something you will be thankful for when you have to share your ideas with an audience! Read on to find out how we can help.

Presentation Skills in every course

Here at Summer Boarding Courses, our academic summer school programme incorporates presentation skills into all of our courses! Have a fear of public speaking? Need to know how to make a presentation? With our public speaking tips and effective communication skills, you’ll be a pro in no time!

Our  Time to Shine projects  help you develop your English and prepare for future study. Welcoming our students into Time to Shine has been a big success and we can’t wait to hear your presentation too.

What is public speaking?

Public speaking is communicating information to an audience. Public speaking can happen in a classroom, in the workplace and public places. Public speaking does involve speaking aloud, but it is also about using your critical thinking, listening and non-verbal communications skills to get your message across too.

The importance of presentation skills

Effective communication skills are a valuable life skill, which will help you in your further education and in your future careers. Here are our top reasons why public speaking courses can do nothing but good to help you on your journey to success. Here’s the importance of presentation skills:

Your English speaking skills will excel

Presentations are a fantastic way to contribute to your English language learning experience. They enable you to practice all language areas (such as vocabulary, phonology and grammar) and skills (speaking, reading, writing and listening). But most of all, they build your confidence in public speaking. You can do it!

You will gain self confidence to have your say

Unsurprisingly, public speaking classes may make you feel nervous! Statistic Brain found a whopping  74% of people feel nervous  speaking in front of others.

Speaking in front of a class, in a language which is not your first native level, can be difficult. Yet, do not fret; we are here to give you the practice and support you need. You can try our public speaking classes out in a safe and encouraging environment during our  Time to Shine .

Learn how to present with us

You will learn to communicate better in all areas of life.

Presentation skills are an impressive and powerful tool that will take you so much further than just speaking in the classroom. With our communication skills training, you’ll become a good presenter all round, structuring and expressing your ideas clearly.

Knowing how to make a good presentation will help you in job interviews, to make new friends, to sell a product and make business deals successfully.

Your body language, hand gestures and eye contact will improve too. This helps captivate your audience. Your ability to plan and prepare materials, to convince your audience of what you have to say, will excel too!

You will be less stressed

If you have effective presentation skills, this means you are good at communicating. By speaking clearly, and getting your ideas and message across to people well, there will be less miscommunication in your life. This means less stress and happier relationships!

Your time management will improve

With only a certain amount of time to give your presentation, you will learn how to communicate your message quickly, clearly and successfully in a limited amount of time. A good presentation is easy to understand, memorable and not so long that your audience loses interest.

How to prepare for a presentation

Give the audience what they want.

Good presentation skills involve asking yourself; ‘What do my audience want to know? What will they find interesting about my topic?’ Brainstorm ideas and write them down to create a really interesting presentation.

Focus on your key message

Keep your presentation simple by focusing on 3 important points you want to communicate. Keep your message focused and stick to what you want to say. If you have information which isn’t relevant to your message, do not include it!

How to make a presentation fantastic

How can you keep your audience interested in your public speaking topics? To see how to make an effective presentation exciting and engaging, read on for our top tips for a good presentation.

Start strong

How you start your presentation is critical! An audience is going to decide if they are going to listen to you by how you begin. To engage the audience immediately, tell an interesting story, show an intriguing picture or do something entertaining. By using one of these public speaking techniques, your audience will be hooked.

Create variety

One way to master the art of public speaking is to create variety in your presentation. It will keep your audience interested! Use video. Use eye catching images. Involve your audience as much as possible! Ask them questions to keep them alert. Not talking all of the time, and using different ways to communicate your idea definitely helps.

Speak clearly

Good public speakers make a presentation even better by speaking clearly. You want your audience to hear what you are saying, so make sure you speak at a good volume. If the student at the back of the room can hear you, then your volume is great!

We understand this can be difficult when you are nervous. Try to look forward to project your voice, make eye contact with the audience and following our techniques above if you’re feeling nervous!

Emphasise words you want your audience to hear. Add suspense and intrigue by speaking more softly. Use body language as well as your voice volume to increase excitement!

Practice makes perfect here. Joining us at Summer Boarding Courses will show you how to improve your interpersonal communication skills and decrease your public speaking anxiety. Find out more about practicing your presentation skills with us during our  Time to Shine projects.

Try your best to be confident

If our calming techniques do not work, it is still possible that people cannot see just how nervous you actually are! Even if you do not feel confident, acting confident helps.

Speak at a good pace

Speaking at a pace where the audience can understand you is so important when you deliver a presentation. Keeping an optimal pace provides time for the listeners to understand the content, take notes, and ask questions.

A good presenter should learn not to speak too quickly, because they need to give time for the audience to understand what is being said. At the same time, the pace should not be so slow that the presenter runs out of time to complete the presentation (and the audience becomes bored!).

Have a Plan B

If your presentation is on a computer or hard drive, make sure you have a backup! Having your notes in paper format and some images which do not rely on technology will help you if worst comes to worst!

How can you improve your presentation skills?

With our tips and advice, we hope you are feeling more confident when it comes to how to give a good presentation. Presentation skills are really important and we encourage you to  join us during the Summer to take your English to the next level! Explore our range of English summer courses to find out more.

If you’d like to improve your public speaking skills and learn more about how to do a presentation at Summer Boarding Courses,  get in touch today and we’ll help find the right summer school course for you! We also offer expert online tuition to further enhance your learning.

The Importance of an Effective Presentation

You spend hours crafting your story, building your presentation, and finalizing your speech. Regardless of the contents of your presentation, you likely put a lot of effort into creating it. We get it, you’re passionate about telling your story— and rightfully so. But your hard work is all for naught if your presentation isn’t effective. Of the millions of presentations given everyday, how many are actually successful? And how are teams measuring said success? Understanding the importance of an effective presentation is just as vital as understanding good presentation design. In fact, the two go hand in hand.

When they step down from the stage, most presenters are looking for feedback beyond, “you looked nervous.”  They want to know if what they said resonated with the audience. Did their presentation drive their key points home? Were all of those hours spent fine-tuning their presentation worth it? In most cases, the effectiveness of your presentation can be determined by a simple call-to-action. But there are also so many other ways to monitor your success.

How effective are your presentations?

An effective presentation will do one of two things: it will teach your audience something or it will inspire them to take action. But neither of those things will happen if the audience isn’t engaged. In a perfect world, you’d be able to tell if your audience was paying attention by doing a quick scan of the room. However in our current remote climate, the nature of presentations have shifted. Giving a remote presentation makes it harder to gauge the audience’s level of interest until after the fact. It’s likely that you’re giving a remote presentation via video conferencing, and then sending out the deck as a follow-up. That’s not to say they still can’t be effective. Incorporating video can help engage your audience and increase the effectiveness of your message. Choosing on-brand images, using the right charts and graphs for your data, and the number of slides you include may also play a role in how effective your presentation is. 

Why is it important?

Your presentation is your story. Whether you’re teaching an online course, hosting a webinar, making a business pitch, onboarding a new hire, or sharing a campaign with your team, what you have to say is important. You need your audience to listen. The effectiveness of a presentation determines how many people you reached with your story. It represents how much of the information they will take with them when they leave. And it can help you understand what you can do better next time. 

Understanding the effectiveness of your presentation can help you to figure out if your content is resonating with the audience. Was the presentation too long or too short? Are people making it to the last slide or skipping through? What is the longevity of your content— will your presentation continue to drive traffic a month from now? Is there one slide that people spent more time on than others? These all factor into how powerful and impactful your presentation actually is. You can find the answers to all of these questions through presentation analytics. 

Tracking metrics

In any business, tracking metrics is important. Data itself tells a story (for those who are willing to listen). It can help you better understand your audience, and their behaviors. It’s how you learn more about what works and what doesn’t, which will ultimately help you scale your business. 

Tracking metrics in a presentation can look a little different for every speaker. Depending on your goal of the presentation, you may want to know how many people made it to the end without skipping ahead. On the same coin, you may care more about the effectiveness of your call to action on the last slide. Regardless of which metrics you’re looking for, having the ability to track presentation analytics is important. 

Beautiful.ai analytics

Beautiful.ai gets it. We know that measuring the success of your presentation can be as simple as tracking your metrics— especially in our new remote world. In Beautiful.ai you can see things like total views, unique viewers, total view time, completion rate, average view time per slide, and how many people shared out the link to your deck. With these analytics, you are able to monitor the effectiveness of your presentation days, weeks, and even months after you first present. 

Check it out for yourself! To find your presentation analytics in Beautiful.ai, follow these three, simple steps.

• Click in to any presentation from your Pro account
• Select “actions” on the left side bar
• Open the “analytics” tab

Do you want to present like a pro? Check out our Pro plan and unlock all of the features you need to present your best work ever.

Jordan Turner

Jordan is a Bay Area writer, social media manager, and content strategist.

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• Presentation Skills
• Skills & Tools

Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

• They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
• In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
• Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

• Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
• Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
• Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
• Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

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