what is speech writing principles

Rice Speechwriting

Beginners guide to what is a speech writing, what is a speech writing: a beginner’s guide, what is the purpose of speech writing.

The purpose of speech writing is to craft a compelling and effective speech that conveys a specific message or idea to an audience. It involves writing a script that is well-structured, engaging, and tailored to the speaker’s delivery style and the audience’s needs.

Have you ever been called upon to deliver a speech and didn’t know where to start? Or maybe you’re looking to improve your public speaking skills and wondering how speech writing can help. Whatever the case may be, this beginner’s guide on speech writing is just what you need. In this blog, we will cover everything from understanding the art of speech writing to key elements of an effective speech. We will also discuss techniques for engaging speech writing, the role of audience analysis in speech writing, time and length considerations, and how to practice and rehearse your speech. By the end of this article, you will have a clear understanding of how speech writing can improve your public speaking skills and make you feel confident when delivering your next big presentation.

Understanding the Art of Speech Writing

Crafting a speech involves melding spoken and written language. Tailoring the speech to the audience and occasion is crucial, as is captivating the audience and evoking emotion. Effective speeches utilize rhetorical devices, anecdotes, and a conversational tone. Structuring the speech with a compelling opener, clear points, and a strong conclusion is imperative. Additionally, employing persuasive language and maintaining simplicity are essential elements. The University of North Carolina’s writing center greatly emphasizes the importance of using these techniques.

The Importance of Speech Writing

Crafting a persuasive and impactful speech is essential for reaching your audience effectively. A well-crafted speech incorporates a central idea, main point, and a thesis statement to engage the audience. Whether it’s for a large audience or different ways of public speaking, good speech writing ensures that your message resonates with the audience. Incorporating engaging visual aids, an impactful introduction, and a strong start are key features of a compelling speech. Embracing these elements sets the stage for a successful speech delivery.

The Role of a Speech Writer

A speechwriter holds the responsibility of composing speeches for various occasions and specific points, employing a speechwriting process that includes audience analysis for both the United States and New York audiences. This written text is essential for delivering impactful and persuasive messages, often serving as a good start to a great speech. Utilizing NLP terms like ‘short sentences’ and ‘persuasion’ enhances the content’s quality and relevance.

Key Elements of Effective Speech Writing

Balancing shorter sentences with longer ones is essential for crafting an engaging speech. Including subordinate clauses and personal stories caters to the target audience and adds persuasion. The speechwriting process, including the thesis statement and a compelling introduction, ensures the content captures the audience’s attention. Effective speech writing involves research and the generation of new ideas. Toastmasters International and the Writing Center at the University of North Carolina at Chapel Hill provide valuable resources for honing English and verbal skills.

Clarity and Purpose of the Speech

Achieving clarity, authenticity, and empathy defines a good speech. Whether to persuade, inform, or entertain, the purpose of a speech is crucial. It involves crafting persuasive content with rich vocabulary and clear repetition. Successful speechwriting demands a thorough understanding of the audience and a compelling introduction. Balancing short and long sentences is essential for holding the audience’s attention. This process is a fusion of linguistics, psychology, and rhetoric, making it an art form with a powerful impact.

Identifying Target Audience

Tailoring the speechwriting process hinges on identifying the target audience. Their attention is integral to the persuasive content, requiring adaptation of the speechwriting process. A speechwriter conducts audience analysis to capture the audience’s attention, employing new york audience analysis methods. Ensuring a good introduction and adapting the writing process for the target audience are key features of a great speech. Effective speechwriters prioritize the audience’s attention to craft compelling and persuasive speeches.

Structuring Your Speech

The speechwriting process relies on a well-defined structure, crucial to both the speech’s content and the writing process. It encompasses a compelling introduction, an informative body, and a strong conclusion. This process serves as a foundation for effective speeches, guiding the speaker through a series of reasons and a persuasive speechwriting definition. Furthermore, the structure, coupled with audience analysis, is integral to delivering a great speech that resonates with the intended listeners.

The Process of Writing a Speech

Crafting a speech involves composing the opening line, developing key points, and ensuring a strong start. Effective speech writing follows a structured approach, incorporating rhetorical questions and a compelling introduction. A speechwriter’s process includes formulating a thesis statement, leveraging rhetorical questions, and establishing a good start. This process entails careful consideration of the audience, persuasive language, and engaging content. The University of North Carolina’s writing center emphasizes the significance of persuasion, clarity, and concise sentences in speechwriting.

Starting with a Compelling Opener

A speechwriting process commences with a captivating opening line and a strong introduction, incorporating the right words and rhetorical questions. The opening line serves as both an introduction and a persuasive speech, laying the foundation for a great speechwriting definition. Additionally, the structure of the speechwriting process, along with audience analysis, plays a crucial role in crafting an effective opening. Considering these elements is imperative when aiming to start a speech with a compelling opener.

Developing the Body of the Speech

Crafting the body of a speech involves conveying the main points with persuasion and precision. It’s essential to outline the speechwriting process, ensuring a clear and impactful message. The body serves as a structured series of reasons, guiding the audience through the content. Through the use of short sentences and clear language, the body of the speech engages the audience, maintaining their attention. Crafting the body involves the art of persuasion, using the power of words to deliver a compelling message.

Crafting a Strong Conclusion

Crafting a strong conclusion involves reflecting the main points of the speech and summarizing key ideas, leaving the audience with a memorable statement. It’s the final chance to leave a lasting impression and challenge the audience to take action or consider new perspectives. A good conclusion can make the speech memorable and impactful, using persuasion and English language effectively to drive the desired response from the audience. Toastmasters International emphasizes the importance of a strong conclusion in speechwriting for maximum impact.

Techniques for Engaging Speech Writing

Engage the audience’s attention using rhetorical questions. Create a connection through anecdotes and personal stories. Emphasize key points with rhetorical devices to capture the audience’s attention. Maintain interest by varying sentence structure and length. Use visual aids to complement the spoken word and enhance understanding. Incorporate NLP terms such as “short sentences,” “writing center,” and “persuasion” to create engaging and informative speech writing.

Keeping the Content Engaging

Captivating the audience’s attention requires a conversational tone, alliteration, and repetition for effect. A strong introduction sets the tone, while emotional appeals evoke responses. Resonating with the target audience ensures engagement. Utilize short sentences, incorporate persuasion, and vary sentence structure to maintain interest. Infuse the speech with NLP terms like “writing center”, “University of North Carolina”, and “Toastmasters International” to enhance its appeal. Engaging content captivates the audience and compels them to listen attentively.

Maintaining Simplicity and Clarity

To ensure clarity and impact, express ideas in short sentences. Use a series of reasons and specific points to effectively convey the main idea. Enhance the speech with the right words for clarity and comprehension. Simplify complex concepts by incorporating anecdotes and personal stories. Subordinate clauses can provide structure and clarity in the speechwriting process.

The Power of Nonverbal Communication

Nonverbal cues, such as body language and gestures, can add emphasis to your spoken words, enhancing the overall impact of your speech. By incorporating visual aids and handouts, you can further augment the audience’s understanding and retention of key points. Utilizing a conversational tone and appropriate body language is crucial for establishing a genuine connection with your audience. Visual aids and gestures not only aid comprehension but also help in creating a lasting impression, captivat**ing** the audience with compelling visual elements.

The Role of Audience Analysis in Speech Writing

Tailoring a speech to the audience’s needs is paramount. Demographics like age, gender, and cultural background must be considered. Understanding the audience’s interests and affiliation is crucial for delivering a resonating speech. Content should be tailored to specific audience points of interest, engaging and speaking to their concerns.

Understanding Audience Demographics

Understanding the varied demographics of the audience, including age and cultural diversity, is crucial. Adapting the speech content to resonate with a diverse audience involves tailoring it to the different ways audience members process and interpret information. This adaptation ensures that the speech can effectively engage with the audience, no matter their background or age. Recognizing the importance of understanding audience demographics is key for effective audience analysis. By considering these factors, the speech can be tailored to meet the needs and preferences of the audience, resulting in a more impactful delivery.

Considering the Audience Size and Affiliation

When tailoring a speech, consider the audience size and affiliation to influence the tone and content effectively. Adapt the speech content and delivery to resonate with a large audience and different occasions, addressing the specific points of the target audience’s affiliation. By delivering a speech tailored to the audience’s size and specific points of affiliation, you can ensure that your message is received and understood by all.

Time and Length Considerations in Speech Writing

Choosing the appropriate time for your speech and determining its ideal length are crucial factors influenced by the purpose and audience demographics. Tailoring the speech’s content and structure for different occasions ensures relevance and impact. Adapting the speech to specific points and the audience’s demographics is key to its effectiveness. Understanding these time and length considerations allows for effective persuasion and engagement, catering to the audience’s diverse processing styles.

Choosing the Right Time for Your Speech

Selecting the optimal start and opening line is crucial for capturing the audience’s attention right from the beginning. It’s essential to consider the timing and the audience’s focus to deliver a compelling and persuasive speech. The right choice of opening line and attention to the audience set the tone for the speech, influencing the emotional response. A good introduction and opening line not only captivate the audience but also establish the desired tone for the speech.

Determining the Ideal Length of Your Speech

When deciding the ideal length of your speech, it’s crucial to tailor it to your specific points and purpose. Consider the attention span of your audience and the nature of the event. Engage in audience analysis to understand the right words and structure for your speech. Ensure that the length is appropriate for the occasion and target audience. By assessing these factors, you can structure your speech effectively and deliver it with confidence and persuasion.

How to Practice and Rehearse Your Speech

Incorporating rhetorical questions and anecdotes can deeply engage your audience, evoking an emotional response that resonates. Utilize visual aids, alliteration, and repetition to enhance your speech and captivate the audience’s attention. Effective speechwriting techniques are essential for crafting a compelling introduction and persuasive main points. By practicing a conversational tone and prioritizing clarity, you establish authenticity and empathy with your audience. Develop a structured series of reasons and a solid thesis statement to ensure your speech truly resonates.

Techniques for Effective Speech Rehearsal

When practicing your speech, aim for clarity and emphasis by using purposeful repetition and shorter sentences. Connect with your audience by infusing personal stories and quotations to make your speech more relatable. Maximize the impact of your written speech when spoken by practicing subordinate clauses and shorter sentences. Focus on clarity and authenticity, rehearsing your content with a good introduction and a persuasive central idea. Employ rhetorical devices and a conversational tone, ensuring the right vocabulary and grammar.

How Can Speech Writing Improve Your Public Speaking Skills?

Enhancing your public speaking skills is possible through speech writing. By emphasizing key points and a clear thesis, you can capture the audience’s attention. Developing a strong start and central idea helps deliver effective speeches. Utilize speechwriting techniques and rhetorical devices to structure engaging speeches that connect with the audience. Focus on authenticity, empathy, and a conversational tone to improve your public speaking skills.

In conclusion, speech writing is an art that requires careful consideration of various elements such as clarity, audience analysis, and engagement. By understanding the importance of speech writing and the role of a speech writer, you can craft effective speeches that leave a lasting impact on your audience. Remember to start with a compelling opener, develop a strong body, and end with a memorable conclusion. Engaging techniques, simplicity, and nonverbal communication are key to keeping your audience captivated. Additionally, analyzing your audience demographics and considering time and length considerations are vital for a successful speech. Lastly, practicing and rehearsing your speech will help improve your public speaking skills and ensure a confident delivery.

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Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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The Speech Writing Process

By Philippe John Fresnillo Sipacio & Anne Balgos (Page 62)

Just like events planning, or any other activities, writing an effective speech follows certain steps or processes. The process for writing is not chronological or linear ; rather, it is recursive . That means you have the opportunity to repeat a writing procedure indefinitely, or produce multiple

drafts first before you can settle on the right one.

By Philippe John Fresnillo Sipacio & Anne Balgos

The following are the components of the speech writing process.

• Audience analysis entails looking into the profile of your target audience. This is done so you can tailor-fit your speech content and delivery to your audience. The profile includes the following information.

Q demography (age range, male-female ratio, educational background and affiliations or degree program taken, nationality, economic status, academic or corporate designations)

Q situation (time, venue, occasion, and size)

Q psychology (values, beliefs, attitudes, preferences, cultural and racial ideologies , and needs)

A sample checklist is presented below.

The purpose for writing and delivering the speech can be classified into three — to inform, to entertain, or to persuade .

• An informative speech provides the audience with a clear understanding of the concept or idea presented by the speaker.
• An entertainment speech provides the audience with amusement.
• A persuasive speech provides the audience with well-argued ideas that can influence their own beliefs and decisions.

The purpose can be general and specific. Study the examples below to see the differences. The general purpose is to inform ….

These are examples of specific purpose….

• To inform Grade 11 students about the process of conducting an
• automated student government election
• To inform Grade 11 students about the definition and relevance of

information literacy today

• To inform Grade 11 students about the importance of effective money management

The purpose can be general and specific. Study the examples below to see the differences. The general purpose is to entertain ….

• To entertain Grade 11 students with his/her funny experiences in

automated election

• To entertain Grade 11 students with interesting observations of people who lack information literacy
• To entertain Grade 11 students with the success stories of the people in the community

The purpose can be general and specific. Study the examples below to see the differences. The general purpose is to persuade ….

• To persuade the school administrators to switch from manual to
• To persuade Grade 11 students to develop information literacy skills
• To persuade the school administrators to promote financial literacy
• among students

The topic is your focal point of your speech, which can be determined once you have decided on your purpose. If you are free to decide on a topic, choose one that really interests you. There are a variety of strategies used in selecting a topic, such as using your personal experiences, discussing with your family members or friends, free writing, listing, asking questions, or semantic webbing .

Narrowing down a topic means making your main idea more specific and focused. The strategies in selecting a topic can also be used when you narrow down a topic. In the example below, “Defining and developing effective money management skills of Grade 11 students” is the specific topic out of a general one, which is “ Effective money management.”

Data gathering is the stage where you collect ideas, information, sources, and references relevant or related to your specific topic. This can be done by visiting the library, browsing the web, observing a certain phenomenon or event related to your topic, or conducting an

interview or survey. The data that you will gather will be very useful in making your speech informative, entertaining, or persuasive .

Writing patterns, in general, are structures that will help you organize the ideas related to your topic. Examples are biographical , categorical / topical , causal , chronological , comparison / contrast , problem-solution, and spatial .

The different writing patterns

An outline is a hierarchical list that shows the relationship of your ideas. Experts in public speaking state that once your outline is ready, two-thirds of your speech writing is finished. A good outline helps you see that all the ideas are in line with your main idea or message. The elements of an outline include introduction, body, and conclusion. Write your outline based on how you want your ideas to develop. Below are some of the suggested formats.

The body of the speech provides explanations, examples, or any details that can help you deliver your purpose and explain the main idea of your speech. One major consideration in developing the body of your speech is the focus or central idea. The body of your speech should only have one central idea.

The following are some strategies to highlight your main idea.

• Present real-life or practical examples
• Show statistics
• Present comparisons
• Share ideas from the experts or practitioners

The introduction is the foundation of your speech. Here, your primary goal is to get the attention of your audience and present the subject or main idea of your speech. Your first few words should do so. The following are some strategies.

• Use a real-life experience and connect that experience to your subject.
• Use practical examples and explain their connection to your subject.
• Start with a familiar or strong quote and then explain what it means.
• Use facts or statistics and highlight their importance to your subject.
• Tell a personal story to illustrate your point.

The conclusion restates the main idea of your speech. Furthermore, it provides a summary, emphasizes the message, and calls for action. While the primary goal of the introduction is to get the attention of your audience, the conclusion aims to leave the audience with a memorable statement.

The following are some strategies.

• Begin your conclusion with a restatement of your message.
• Use positive examples, encouraging words, or memorable lines from songs or stories familiar to your audience.
• Ask a question or series of questions that can make your audience reflect or ponder.

Editing/Revising your written speech involves correcting errors in mechanics, such as grammar, punctuation, capitalization, unity, coherence, and others. Andrew Dlugan (2013), an awar di ng public speaker, lists six power principles for speech editing.

• Edit for focus.

“So, what’s the point? What’s the message of the speech?”

Ensure that everything you have written, from introduction to conclusion, is related to your central message.

• Edit for clarity.

“I don’t understand the message because the examples or supporting details were confusing.”

Make all ideas in your speech clear by arranging them in logical order (e.g., main idea first then supporting details, or supporting details first then main idea).

• Edit for concision.

“The speech was all over the place; the speaker kept talking endlessly as if no one was listening to him/her.”

Keep your speech short, simple, and clear by eliminating unrelated stories and sentences and by using simple words.

• Edit for continuity.

“The speech was too difficult to follow; I was lost in the middle.”

Keep the flow of your presentation smooth by adding transition words and phrases.

• Edit for variety.

“I didn’t enjoy the speech because it was boring.”

Add spice to your speech by shifting tone and style from formal to conversational and vice-versa, moving around the stage, or adding humor.

• Edit for impact and beauty.

“There’s nothing really special about the speech.”

Make your speech memorable by using these strategies: surprise the audience, use vivid descriptive images, write well-crafted and memorable lines, and use figures of speech.

Rehearsing gives you an opportunity to identify what works and what does not work for you and for your target audience. Some strategies include reading your speech aloud, recording for your own analysis or for your peers or coaches to give feedback on your delivery. The best

thing to remember at this stage is: “Constant practice makes perfect.”

Some Guidelines in Speech Writing

1. Keep your words short and simple. Your speech is meant to be heard by your audience, not read.

2. Avoid jargon , acronyms, or technical words because they can confuse your audience.

3. Make your speech more personal. Use the personal pronoun “I,” but take care not to overuse it. When you need to emphasize collectiveness with your audience, use the personal pronoun “we.”

4. Use active verbs and contractions because they add to the personal and conversational tone of your speech.

5. Be sensitive of your audience. Be very careful with your language, jokes, and nonverbal cues.

6. Use metaphors and other figures of speech to effectively convey your point.

7. Manage your time well; make sure that the speech falls under the time limit.

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Speech Writing

The 10 Key Steps for Perfect Speech Writing

16 min read

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Writing a good speech is tough. Many get stuck not knowing how to organize their thoughts, leading to boring speeches. 

Our guide breaks it down step by step, so you can write speeches that really connect. Plus, we’ve added some topics, examples, and tips to inspire you and give you a kickstart. 

So, let’s start with the basics!

• 1. What is Speech Writing?
• 2. Elements of Good Speech Writing
• 3. How to Write a Speech?
• 4. Speech Writing Format
• 5. Types Of Speech Writing 
• 6. Speech Writing Topics
• 7. Speech Writing Examples
• 8. Speech Writing Tips

What is Speech Writing?

A speech is a verbal presentation given to an audience as a means to express ideas, share information, or persuade others. A speech can serve various purposes such as informing, persuading, entertaining, or inspiring the listeners.

Speech writing is the process of creating a clear and organized script for a spoken presentation. This involves planning the content, choosing the right tone, and structuring the speech so the message is communicated clearly to the audience.

Speech writers carefully choose words , phrases , and rhetorical devices to maximize the impact of the spoken words. They aim to engage, inform, persuade, or inspire the listeners. Good speech writing is a skill that requires careful planning, research, and attention to detail.

Elements of Good Speech Writing

Writing a great speech is all about getting a few things right. Let's break down what makes a speech really work:

• Clear and to the Point: Make sure your message is crystal clear and focused. Know what you want to say and stick to it.
• Know Your Audience: Understand who you're talking to. What do they care about? What do they already know? Customize your speech to fit their interests and level of understanding.
• Start Strong: Grab your audience's attention from the get-go. Use a catchy opening line or an interesting fact to hook them in right away.
• Keep it Organized: A good speech flows smoothly from one point to the next. Divide it into sections—beginning, middle, and end—and make sure each part connects logically to the next.
• Stay on Topic: Don't overload your speech with too much information. Stick to your main message and use examples that support it.
• End Strong: Finish your speech with a bang. Summarize your main points and leave your audience with something to think about or act on.
• Practice Makes Perfect: Rehearse your speech until you're confident. Pay attention to your pace, tone, and body language to make sure you're delivering your message effectively.

Now that you know what elements make a good speech, let’s look into the steps to write one.

How to Write a Speech?

Writing a good speech that engages your audience requires careful planning and execution. 

Whether you're preparing a persuasive presentation or an informative talk the following ten steps will guide you from the initial concept to the final delivery:

Step 1: Define Your Purpose and Audience

Begin by identifying the main objective of your speech. Are you looking to inform, persuade, entertain, or inspire your audience? Understanding your purpose will shape the tone, content, and structure of your speech.

Know your audience's demographics, interests, and expectations. Consider factors such as age, education, beliefs, and cultural background. Tailor your speech to resonate with your specific audience.

Step 2: Choose a Topic

Select a topic that aligns with your purpose and audience's interest . Ensure your topic is not too broad or too narrow. You should be able to cover it effectively within your allotted time.

Step 3: Research and Gather Information

Thoroughly research your chosen topic . Utilize reputable sources such as books, articles, academic journals, and trusted websites.

Take detailed notes during your research to have a wealth of information and supporting evidence for your speech.

Step 4: Create a Strong Thesis or Central Message

Your thesis statement is the core message of your speech. It should be clear, concise, and specific. It encapsulates the key idea you want to convey to your audience. This statement will guide the content and structure of your speech.

Step 5: Develop an Outline

Divide your speech into three main sections: Introduction, Body, and Conclusion . Each section serves a distinct purpose.

Outline the main points you want to cover within the body of the speech. Organize them logically, and ensure each point supports your thesis.

Step 6: Write the Introduction

Craft a compelling introduction that captures your audience's attention . Use a hook, such as a relevant quote, story, or question, to pique their interest.

Provide context to help your audience understand the topic, and introduce your thesis statement to set the direction for your speech.

Step 7: Build the Body

In this section, expand on the main points outlined earlier. Each main point should be a clear and distinct idea.

Support your points with evidence, examples, and data. Use transitions to guide your audience smoothly from one point to the next, creating a coherent flow.

Step 8: Craft a Memorable Conclusion

Summarize the key points you've made in the body of your speech. Reiterate your thesis statement to reinforce your central message .

End with a compelling closing statement that leaves a lasting impression on your audience. This can be a call to action, a thought-provoking statement, or a memorable quote.

Step 9: Edit and Revise

Review your speech for clarity , grammar , and coherence . Check for any inconsistencies or unclear language and make the necessary changes.

Step 10: Practice and Rehearse

Practice your speech multiple times to become familiar with the content and the order of your points.

Work on your delivery skills , including tone, pace, and body language. Practicing in front of a mirror or recording yourself can help you identify areas for improvement.

Bonus Step: Get Feedback

If possible, conduct a practice run in front of a small audience. This can be friends, family, or classmates.

Listen to their feedback and address any concerns or suggestions. Incorporating feedback can significantly enhance your speech.

Speech Writing Format

Creating an impactful speech requires following a structured speech format to ensure that your message is conveyed clearly and engages your audience. 

Here is a standard speech writing pattern to guide you through the process:

1. Introduction:

• Hook: Start the speech with a compelling hook, such as a question, quote, anecdote, or startling fact, to grab the audience's attention.
• Provide Context: Give your audience a brief overview of the topic and its relevance.
• Thesis Statement: Present your central message or thesis statement, which sets the direction for the speech.
• Main Points: Divide the body of your speech into two to five main points or sections, each supporting your thesis statement.
• Supporting Evidence: For each main point, provide supporting evidence, data, examples, or anecdotes to make your argument compelling.
• Transitions: Use clear transitions between points to maintain a smooth and coherent flow throughout the speech.

3. Conclusion:

• Summarize Key Points: Briefly recap the main points you've covered in the body of your speech.
• Restate Thesis: Rewrite your thesis statement to reinforce your central message.
• Closing Statement: End with a memorable closing statement that leaves a lasting impression, which can be a call to action, a thought-provoking idea, or a final quote.

To get started, you can check out this speech writing template:

Learn more about speech format in this insightful read to get a better understanding!

Types Of Speech Writing 

There are many types of speeches , and they are combined into different categories. We will take a look at some basic types of speech writing:

Informative Speeches

Persuasive speeches, entertaining speeches, motivational speeches, special occasion speeches.

Now, let's explore each type in more detail:

An informative speech aims to educate or provide information to the audience. These speeches typically focus on facts, data, and explanations.

Examples: Informative speeches can cover a wide range of topics, such as scientific discoveries, historical events, technological advancements, or explanations of complex concepts.

A persuasive speech aims to convince the audience to adopt a particular viewpoint or take a specific action. These speeches often employ persuasive techniques and emotional appeals.

Examples: Persuasive speeches can address issues like climate change, social justice, political candidates, or consumer choices, urging the audience to support a particular stance or take action.

Entertaining speeches are designed to amuse and entertain the audience. They often include humor, anecdotes, and storytelling.

Examples: Stand-up comedy routines, humorous storytelling, and funny anecdotes are examples of entertaining speeches.

Motivational speeches are meant to motivate and uplift the audience. They often incorporate personal stories, motivational quotes, and themes of resilience and hope.

Examples: Speeches by notable figures like Martin Luther King Jr.'s "I Have a Dream" address social change. Others like commencement speeches inspire graduates to embrace the future.

Special occasion speeches are delivered during specific events or celebrations. These speeches can include toasts, eulogies, wedding speeches, and more.

Examples: A eulogy at a funeral, a wedding toast, or a commencement address at a graduation ceremony are all examples of special occasion speeches.

Speech Writing Topics

The topic is the first and foremost thing that you need to write a speech. Here are some amazing speech-writing topic ideas to help you get started.

Persuasive Speech Topics

• The impact of climate change on our future
• Social media and mental health: is it time for regulation?
• The importance of vaccination in preventing disease outbreaks
• The ethics of artificial intelligence and privacy
• The benefits of renewable energy for a sustainable future

Find more persuasive speech topics in our extensive list.

Demonstration Speech Topics

• How to create a delicious and healthy smoothie bowl
• DIY home renovation: painting techniques and tips
• The art of crafting homemade natural soap
• Mastering Yoga: a guided sun salutation sequence
• Gardening for beginners: planting your first vegetable garden

Impromptu Speech Topics

• If I could travel anywhere in the world right now, I would go to...
• The most influential person in my life and why.
• What superpower I wish I had and how I'd use it.
• A book that changed my perspective on life.
• The best piece of advice I've ever received and how it impacted me.

For more inspiring topics check out our impromptu speech topics blog!

Entertaining Speech Topics

• The art of dad jokes: Making people laugh with cheesy humor.
• Embarrassing moments at family gatherings: A humorous take.
• Hilarious autocorrect fails in text messaging.
• The funny side of pets and their quirky behaviors.
• Epic food mishaps in the kitchen: Tales of culinary disasters.

Check out our blog for more entertaining speech topics !

Informative Speech Topics

• The science behind Covid-19 vaccines
• Exploring the history and impact of the internet
• The art of sustainable gardening and urban farming
• Understanding cryptocurrency and blockchain technology
• The wonders of space exploration: mars missions and beyond

Find more interesting topics for informative speeches to get inspired.

Motivational Speech Topics

• “I’m proud of you my son” someday, my dad will say this to me
• Positive thinking boosts your self-confidence.
• It is perfectly fine for a boy to cry.
• Same-sex couples should be allowed to adopt a child
• I will make my parents proud

Looking for more inspirational speech topics? Read our motivational speech topics blog to get inspired!

Speech Writing Examples

When it comes to learning the art of speech writing practical guidance is important. To show effective speech writing techniques and structure, here are some short speech writing examples for students. 

These speech writing samples will help you understand how to craft compelling speeches that resonate with your audience.

Example#2                                   

Here is another example of speech writing class 11:

For additional samples, read through our speech examples blog!

Speech Writing Tips

Follow these tips for writing a speech that not only informs but also inspires and persuades.

• Audience Analysis: Before you start, conduct a thorough audience analysis. Understand their interests, knowledge, and expectations.
• Engaging Speech: Craft an engaging speech that captures your audience's attention from the start. Use rhetorical questions or captivating anecdotes.
• Short Sentences: Keep your sentences concise and easy to follow. Short sentences are more impactful.
• Connect with the Audience: Make your audience feel involved. Use relatable examples and stories to establish a connection.
• Great Speech Structure: Organize your speech with a clear structure, including an introduction, body, and conclusion.
• Rhetorical Questions: Utilize rhetorical questions to stimulate thought and engagement.
• Memorable Sentence Structures: Create memorable sentence structures that stick in their memory and the audience remembers the key message.
• Public Speaking: Remember that public speaking requires practice, so rehearse your speech multiple times to boost confidence and delivery.

Moving towards the end , for effective communication, speech writing is a skill that can empower you to inform, persuade, and inspire your audience. This comprehensive guide has walked you through the essential steps, outlines, and examples to help you craft a compelling and memorable speech.

If you think you are good at speaking but not so good at writing and this thing bothers you a lot, then there is no harm in getting some help. We at MyPerfectWords.com can save you from embarrassment by helping you write an outstanding speech. 

With our custom essay writing help , you'll get a speech that not only communicates your message effectively but also grabs your audience's attention. So request ‘write my speech’ and buy speech today!

In need of instant speech help? Try our free AI tool, Essay Typer , to perfect your speechwriting.

Frequently Asked Questions

What is a good sentence starter for a speech.

In speech writing starting lines play a crucial role. You can start your speech with the following:

• Thought provoking question: "Have you ever wondered what it takes to change the world?"
• A powerful quote: "As Nelson Mandela once said, 'It always seems impossible until it's done.'"
• A surprising fact: "Did you know that every minute, over 500 hours of video are uploaded to YouTube?"
• An engaging story: "Let me tell you about a young girl who defied all odds to achieve her dreams."

What are the 10 principles of speech writing?

• Clarity: Make sure your message is clear and easily understandable.
• Purpose: Define the main objective of your speech and stick to it.
• Audience Awareness: Understand your audience's demographics, interests, and expectations.
• Structure: Organize your speech into introduction, body, and conclusion.
• Content Relevance: Choose topics and information that are relevant and meaningful to your audience.
• Engagement: Use storytelling, humor, and rhetorical devices to keep your audience interested.
• Authenticity: Speak sincerely to establish trust and connection with your audience.
• Language: Use simple and concise language appropriate for your audience.
• Impact: Deliver a memorable message that leaves a lasting impression.
• Practice: Rehearse your speech multiple times for smooth delivery and confidence.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Effective Speech Writing

The Importance of Theme

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Writing speeches for graduation, class assignments, or other purposes consists of a lot more than finding a few inspirational quotes and possibly a funny story or two. The key to writing good speeches lies in using a theme. If you always refer back to this theme, the audience will respond positively and remember your words. This does not mean that inspirational quotes are not important, but they should be integrated into your speech in a way that makes sense.

Choosing a Theme

The first task that a public speaker needs to focus on before they do any actual writing is the message they are trying to convey. My inspiration for this idea came from the speeches of John F. Kennedy . In his Inaugural Speech , he chose to focus on freedom. He addressed many different topics, but always came back to this idea of liberty.

When asked to be the guest speaker at a National Honor Society induction recently, I decided to focus on how an individual's daily decisions add up to reveal that person's true character. We can not cheat in the small things and expect these blemishes to never surface. When the real tests in life occur, our character will not be able to withstand the pressure because we have not chosen the harder path all along. Why did I choose this as my theme? My audience consisted of Juniors and Seniors at the top of their respective classes. They had to meet stringent requirements in the areas of scholarship, community service, leadership, and character in order to be accepted into the organization. I wanted to leave them with one idea that might make them think twice.

How does this relate to you? First, you must decide who will make up your audience. In a graduation speech, you are addressing your fellow classmates. However, parents, grandparents, teachers and administrators will also be present. While you will be focusing on people your age, what you say must be in line with the dignity of the ceremony itself. Remembering that, think of the ONE thought with which you want to leave your audience. Why only one idea? Mainly because if you reinforce a single point instead of focusing on a number of different ideas, your audience will have a greater tendency to remember it. A speech does not lend itself to having many themes. Stick with one really good theme, and use each point you make, your theme reinforcers, to bring that idea home.

If you would like some ideas for possible themes, look at the world around you. What are people concerned about? If you are speaking about the state of education, find one central idea that you feel strongly about. Then return to that idea with each point you make. Write your individual points to reinforce your idea. To return to the graduation speech, check out these top ten themes to use when writing your speech.

Utilizing Theme Reinforcers

Theme reinforcers are simply the points that a speechwriter uses throughout his or her speech to "reinforce" the central idea they are trying to get across. In Winston Churchill's famous commencement address to Westminster College in 1946, we find him emphasizing over and over again the need for cooperation against tyranny and war. His speech covered serious problems with which the post-war world was faced, including what he termed as the "iron curtain" that had descended across the European continent. Many say that this speech was the beginning of the " cold war ." What we can learn from his address is the importance of continually reiterating one idea. The effect that this speech had on the world is almost incalculable.

On a more local note, I used the four requirements necessary to become a member of NHS as my four points. When I discussed scholarship, I returned to my idea of daily decisions and said that a student's attitude towards learning is increased positively with each personal decision to focus on the task at hand. If a student enters a class with the attitude that they want to learn what is being taught, then their efforts will shine forth in true learning. I continued in this vein for each of the other three requirements. Of course, this does not mean that throughout the speech the same words are repeated over and over. The hardest part of writing any speech is to approach the main theme from many different angles.

Wrapping it All Together

Once you've picked your theme and chosen the points you want to emphasize, putting the speech together is fairly simple. You can organize it first in outline form, remembering to return at the end of each point to the theme you are trying to get across. Numbering your points sometimes helps the audience remember where you are and how far you have left to travel before the climax of your speech. This climax is the most important part. It should be the last paragraph, and leave everyone with something to think about. One great way to bring your ideas home is to find a quote which aptly embodies your theme. As Jean Rostand said, "Certain brief sentences are peerless in their ability to give one the feeling that nothing remains to be said."

Quotes, Resources and an Unconventional Idea

Find great quotations and other speech writing resources . The tips found on many of these pages are awesome, especially the strategies for giving the speeches themselves. There are also many unconventional ideas that can be incorporated into speeches. A great example of this occurred during a graduation speech by a Valedictorian which incorporated music throughout. She picked three different songs to represent the students' elementary, middle, and high school years and played them softly while she went through memories for the class. Her theme was a celebration of life as it was, is, and will be. She ended with a song of hope and left students with the idea that there was a lot to look forward to in the future.

Speech writing is all about knowing your audience and addressing their concerns. Leave your audience with something about which to think. Include humor and inspirational quotes. But make sure that each of these are integrated into the whole. Study the great speeches of the past to find inspiration. The joy that you will feel when you have given a speech that has inspired people is amazing and worth the effort. Good luck!

Inspiring Speech Example

The following speech was delivered during an induction to the National Honor Society. 

Good Evening.

I am both honored and flattered to have been asked to speak for this wonderful occasion.

I congratulate each of you and your parents.

Your achievements in the realms of Scholarship, Leadership, Community Service, and Character are being honored here tonight by your induction into this prestigious society.

An honor such as this is a wonderful way for the school and community to recognize and celebrate the choices, and sometimes the sacrifices, you have made.

But I believe that what should make you and your parents the most proud is not the actual honor itself, but what you had to do to get it. As Ralph Waldo Emerson said, "The reward of a thing well done is to have done it." Any recognition is just the icing on the cake, not to be expected but definitely to be enjoyed.

However, I challenge you not to rest on your laurels but to continue to strive towards even loftier goals.

The four requirements for membership in which you have excelled: scholarship, leadership, community service, and character were not chosen at random. They are the core of a fulfilled and fulfilling life.

The most important thing to remember is that each of these characteristics are the sum of many individual decisions. They embody a positive attitude backed by purpose. The only way to achieve your purpose is to take small actions everyday. In the end, they all add up. My hope for you is that you will cultivate this attitude backed by purpose in your own life.

Scholarship is much more than just getting straight A's. It is a life-long love of learning. In the end it is a sum of small choices. Each time you decide you WANT to learn something, the experience will be so rewarding that the next time becomes easier.

Soon learning becomes a habit. At that point, your desire to learn makes getting A's easier while taking the focus off of grades. The knowledge can still be hard to gain, but knowing you've mastered a difficult subject is an awesome reward. Suddenly the world around you becomes richer, full of learning opportunities.

Leadership is not about being elected or appointed to an office. The office does not teach someone how to be a leader. Leadership is an attitude cultivated over time.

Are you one to stand up for what you believe in and 'face the music' even when that music happens to be unpleasant? Do you have a purpose and follow that purpose to get the ends you desire? Do you have a vision? These are all questions that true leaders answer in the affirmative. But how do you become a leader?

Each small decision you make takes you one step closer. Remember the goal is not to get power, but to get your vision and your purpose across. Leaders without visions can be likened to driving in a strange town without a road map: you are going to wind up somewhere, it just might not be in the best part of town.

Many see community service as a means to an end. Some might see it as a way to get service points while socializing, while others may view it as an unfortunate (and often inconvenient) necessity of high school life. But is that true community service?

Once again true community service is an attitude. Are you doing it for the right reasons? I'm not saying there won't be Saturday mornings when you would rather sleep your heart out than paint your heart out.

What I'm talking about is that in the end, when it is all done, and you are once again well-rested, you can look back and realize that you did something worthwhile. That you helped your fellow man in some way. Remember as John Donne said, "No man is an island entire of himself."

Finally, character.

If there is any one thing that is evidenced by your daily choices it is your character.

I truly believe what Thomas Macaulay said, "The measure of a man's real character is what he would do if he knew he would never be found out."

What do you do when no one's around? The teacher steps out of the room for a moment while you are taking a test after school. You know exactly where in your notes the answer to question 23 is. Do you look? Minimal chance of being caught!

The answer to this question is the key to your true character.

For while being honest and honorable when others are watching is important, being true to yourself is tantamount.

And in the end, these private day-to-day decisions will eventually reveal your true character to the world.

All in all, are making the tough choices worth it?

While it would be easier to slide through life without a purpose, without a code, it would not be fulfilling. Only by setting difficult goals and achieving them can we find true self-worth.

One final thing, each person's goals are different, and what comes easy to one may be difficult for another. Therefore, do not squash others' dreams. This is a surefire way to know that you aren't working towards fulfilling your own.

In conclusion, I congratulate you for this honor. You are truly the best of the best. Enjoy yourself, and remember as Mother Teresa said, "Life is a promise; fulfill it."

• 100 Persuasive Speech Topics for Students
• Memorable Graduation Speech Themes
• How to Give an Impromptu Speech
• 5 Tips on How to Write a Speech Essay
• How to Write and Structure a Persuasive Speech
• How to Write a Graduation Speech as Valedictorian
• Give a Speech People Remember
• Inspirational Quotes from Mother Teresa
• Audience Analysis in Speech and Composition
• 50 Topics for Impromptu Student Speeches
• Awesome Quotes by Famous People
• Ted Sorensen on the Kennedy Style of Speech-Writing
• Definition and Examples of Linguistic Accommodation
• How to Speak Shakespearean Verse
• Focusing in Composition
• Topic In Composition and Speech

Writing Speeches

Quick links, keeping focus: the central point, main supporting points, introductions, conclusions.

Writing a speech consists of composing the central point or thesis, the main-point sentences, the introduction and conclusion, and planning effective oral style.

Since the organization of a speech is critical to the writing process, consult our organization page.

The central point is the message you attempt to communicate to your audience. Keeping focus on the central point is fundamental to speech writing.

Sometimes the central point is a thesis; sometimes the central point is a hypothesis. Sometimes, there is no stated thesis or hypothesis, but there is always a central idea and purpose that keeps you and your audience focused.

The Student Resources information on purpose is useful if you’re unsure about the central point.

For an additional resource related to writing for speeches, use The Writing Center, University of North Carolina at Chapel Hill , especially the “What’s your purpose?” section.

A thesis is a concise statement of your central point, normally included in the introduction and conclusion of a speech. However, your speech doesn’t have to be an argumentative to include a thesis statement.

A purpose statement is a clear statement about the objective you hope to accomplish. Whenever you write a speech, you have a purpose statement, although the purpose statement isn’t always explicitly stated—and it can get confused with a thesis statement. For help with the differences between a thesis and a purpose statement, we recommend “Thesis and Purpose Statements” by The Writing Center, University of Wisconsin-Madison.

If a thesis is necessary, the thesis section of the thesis section of the written rhetoric page may help as well.

There is no formula for success, but this video covers the essentials on speech thesis sentences.

The thesis is what you argue, and the main points are how you argue it. Because they’re so intertwined, you should carefully consider the main supporting points as you write your thesis. In other words, figure out what you intend to say before you try to capture it in a thesis.

Below are a few suggestions that experienced speech writers use when writing thesis statements:

• Use a declarative sentence; not a question.
• Use a complete sentence.
• General thesis : “We honor Elie Wiesel for his noble characteristics and his campaign against ethnic oppression.”
• Specific thesis : “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
• General : Foreign policies in the Middle East.
• Focused : An analysis of the ways the United States has reacted to economic changes due to the oil industry in the Middle East.
• Example 1: If you’re speaking to elementary schoolers, it would be inappropriate to use graduate level vocabulary.
• Example 2: If you’re talking about architecture at an electrical engineering conference, use the thesis to connect the expected topic to the unexpected topic.

Here are a few high quality thesis examples (though possibly obscure topics):

• “The process the United States would go through to use a nuclear weapon can be broken down into two stages: the command from the president, and the official launch of the nuclear warhead by the crew.”
• “We honor Elie Wiesel for his determination, consistency, and for his faithfulness to Yahweh throughout his life-long campaign against ethnic oppression.”
• “Salvador Dali’s surrealist artwork can be identified through its focus on illogical scenes and exploration of the unconscious.”

For further direction, we recommend the Purdue University Online Writing Lab (OWL) as an extra resource.

The main points support your thesis. The thesis is what you argue, the main points are how you argue it. Here are a few suggestions for writing main supporting point sentences:

• If any of your main points don’t argue in favor of the thesis, either the main point or the thesis needs to be changed.
• A main point should convey the purpose and focus of its respective section.
• Use declarative statements and complete sentences to announce main supporting points.
• Limit the number of main points for the audience’s sake. If you have more than four it will be hard for the audience to remember.

To reiterate, the main points of a speech are crafted as supporting evidence for the thesis .

If your thesis is: Typical characteristics of 1960’s Latin American fiction include non-linear narratives and magical elements.

The following would be satisfactory main point sentences:

• Magical elements often appear in 1960s Latin American fiction.
• Non-linear narratives characterize magical realism in 1960s Latin American fiction.

Additional resources related to main supporting points

• University of Hawai'i Maui Community College Speech Department : general guidelines related to main points and other supporting material.
• Calvin University—What Not to Do : a document about what not to do with speech main points.
• Lumen Learning : a variety of topics relating to main points, from how many should you have to how to highlight them as main points. Start about half way down the page at the “How Many Main Points?” section. While Lumen Learning also covers different ways to organize your main points, we recommend using our organization page first.

It will help you to prepare the introduction after preparing the main points. Just consider how challenging it is to introduce a speech if you don’t know what the main ideas of your speech are.

The introduction has two main purposes: to capture the audience’s attention and to state your thesis. Introductions also preview the speech so that the audience knows where it’s headed.

There are many ways to capture the audience’s attention: quotes, statistics, examples, a short story, a fascinating topic, a gracious mention of the event that brings you together, or even a question.

Once you have the audience’s attention, state your thesis. Stating your thesis will inform the audience of the speech’s direction and will focus their attention throughout the speech.

For tips regarding introductions, we recommend the Oral Communication Center, Hamilton College . The tips are short, helpful, and if applied, will improve your introductions.

Finally, it’s also critical throughout the introduction to establish your credibility. For this reason, your introduction should be well practiced and should allow you to communicate confidence. In addition, if you have any expertise on the subject material that you believe your audience needs to know, inform them without being snooty.

Conclusions are the final remarks your audience will hear, so they’re the part that’s most likely to be remembered. So make sure you take the time to craft a clear and memorable conclusion.

In general, a conclusion should restate your central point, though in a new way. This is important because in speeches the audience can’t reread your message; they simply have to rely on memory. Restating your central point—and, depending on what your professor wants, reviewing your main supporting points--will help your message to stick.

Another way to make your speech stick is to use the conclusion to reemphasize your purpose. For example, in a persuasive speech, call people to action. In other words, be blunt about what you want them to do. If you want them to vote, tell them how they can register. If you want them to pick up painting as a hobby, then show them where they can buy painting materials.

Try to make your conclusion memorable.

By this, we mean it’s important to carefully consider your final remark to make sure it concludes on a strong note that fits your purpose. Speakers often trail off in the end, undermining their earlier work.

As a foundational resource, we recommend the Oral Communication Center, Hamilton College .

Style refers to the way words, sentences, and groups of sentences create tone and personality.

How is speech writing different than writing a paper?

Though they share many principles (ex: the preference for active voice verbs), they have different principles of style: people perceive style differently when listening than when reading.

The differences arise because the formats are different: written word and spoken word. For an analysis of the key differences between spoken and written language, we recommend the Oral Communication Center, Hamilton College .

This handout by Massachusetts Institute of Technology’s Undergraduate Research Opportunities Program contains fundamental public speaking tips. Luckily, it also contains an encompassing look at the basics of an eloquent oral style. Read the section titled “Writing for Speaking”; the list will be useful when creating sentences that sound better in oral rhetoric.

The following stylistic choices are particularly helpful with the spoken word :

• Brevity. Be as brief as possible. This article by Judith Kilborn (The Write Place, St. Cloud State University) provides a few ways to reduce wordiness.
• Prefer shorter sentences to longer ones. Long sentences are harder to follow.
• First person pronouns are widely accepted in speeches.
• Repetition helps the audience remember (ex: think of the repetition in King’s “I Have a Dream.” In a paper the audience can go back and reread; they can’t do that when listening to a speech, so repetition helps the audience connect ideas and follow the argument.
• The audience doesn’t have a dictionary with them; use words that are more tuned for the vernacular ear.
• Make sure you can pronounce every word you plan on using.
• Use transitions or “ signposts ” to announce, signal, and recap. This allows the audience to know where you’re and what to expect.
• Abstract : There are several possible outcomes that this decision can lead to.
• Concrete : Our choice to intervene in the Middle East can lead to destabilized elections, political turmoil, and religious conflict.
• Dry sentence : A family member was hit by an animal.
• Descriptive sentence : Grandma got run over by a reindeer.
• The use of contractions is generally preferred in public speaking; contractions are more conversational, which tends to be preferred in public speaking. Say these two sentences aloud and you’ll agree: “I do not think that is a good idea” or “I don’t think that’s a good idea.”
• Parallelism and alliteration create rhythm in a speech; use them wisely.
• Use inclusive language .

For further style advice, though not specifically for the spoken word, use our written style resource.

For further direction, please stop in the Rhetoric Center.

Additional resources and tips related to oral style

• Stand up, Speak out (University of Michigan Libraries) : An extensive and comprehensive resource on effective oral communication. Pay particular attention to the following sections: “Imagery,” “Rhythm,” “Parallelism,” “Alliteration,” and “Assonance.”
• Oral Communication Center, Hamilton College : A list of phrases to avoid for various reasons in oral rhetoric.
• Oral Communication Center, Hamilton College : A list of characteristics that help make every speech successful. Warning: the article uses language to make it sound like a checklist for an A on every speech; this is not the case. However, the list is helpful nonetheless.
• Oxford Dictionaries Blog, Avoid cliches : Evoking images for an audience helps them to understand and remember your speech, but using a cliché allows the audience to listen without visualizing. A creative example of effective imagery was when on the campaign trail Bill Clinton said “I will be with you until the last dog dies.”
• Contrast, figures of speech, examples, and triads : How Winston Churchill spoke.

In the speech “Bridges should be beautiful,” Ian Firth demonstrates an awareness of oral style. For starters, his sentences are short and easy to follow. His opening is the perfect example, “The world needs bridges.”

Look at the following excerpt from Firth’s speech:

“In this case, this is in Peru. This is using grass which grows locally and is woven into ropes to build these bridges. And do you know they rebuild this every year? Because of course grass is not a durable material. So this bridge is unchanged since Inca times.”

This could’ve very well been two or three sentences in a written text, but Firth uses five short sentences. This makes him easy to follow. However, it’s not perfect. The phrase “In this case, this is in Peru,” could be shortened to simply “This is in Peru.”

At the same time, he limits the speech to three main points: bridges should be functional, safe, and beautiful. This ensures the audience won’t get lost.

Firth carefully chooses his words. He uses descriptive language to paint pictures for the audience: “Or sometimes up in the mountains, people would build these suspension bridges, often across some dizzy canyon, using a vine .” He also uses alliteration in an effective manner: “Or Robert Maillart's Salginatobel Bridge in the mountains in Switzerland —absolutely sublime .”

And he is able to easily pronounce the words he uses, even foreign phrases like “Pont Du Gard.”

Since Firth is an engineer who has designed bridges for years, this speech could’ve used highly technical language, but Firth used the vernacular to adapt to his more general audience. On occasion, when technical language was inevitable, Firth swiftly defined the technical terms.

In addition, Firth uses first person pronouns (“I firmly believe”). This makes him more conversational and personable.

This next example, a Boise State University commencement address, is more of a mixed result than Firth’s speech: it embodies both good and bad oral style.

Let’s start with what Tiara Thompson does well. In the beginning, she uses descriptive language that invokes images. The following are examples: “As my fingers fly over the keys,” and “spacebar still blinking.” She also uses parallelism, as you can clearly hear around 3:25.

However, the style can be improved (amongst other aspects of speech writing).

Towards the end of the speech, she uses more abstract language and seldomly gives examples. The speech would’ve been more effective if she kept using descriptive language and if more examples were used towards the end. Her language becomes vague and abstract when she thanks the teachers for their hard work, not recognizing any one of them individually. As an alternative, consider: how much more effective would it have been if she gave an example of a teacher working hard and afterhours to help her succeed on an assignment ? After that example, she could’ve generalized it to include all the teachers at her college.

In addition, the language she uses at the end of the speech gradually becomes more and more clichéd. For example, at 5:08, she says, “make this moment last” and “we are so fortunate to be where we are.” Clichés make imagery harder, as we mentioned in the oral style section.

Though not necessarily related to oral style, this speech focuses on the speaker more than the average commencement. If she focused on something else, her audience would’ve been able to connect with her more. (What works better: a political speech with a politician rambling on about themself or one where the politician identifies with problems larger than themselves, such as a Detroit congressperson sympathizing with the victims of the Flint water crisis?)

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