assignmentcelebrity endorsement a literature review journal of marketing managementShare on FacebookShare on Twitter461IMAGES(PDF) Celebrity Endorsement: a Literature Review. B. Zafer Erdogan.1999Celebrity Endorsement(PDF) Journal of Marketing Management(PDF) Celebrity endorsement, brand credibility and brand equityTrustworthiness: Erdogan, B. Z. (1999)Celebrity Endorsement Effectiveness ModelVIDEOAjay Kohli: How to Get Published in Top Marketing JournalsLessons Learned from Chasing Celebrities for EndorsementsWilliam Starr: Whiskey, Kilts, and the Lochness Monster
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