equine centre business plan

How to Write a Business Plan for an Equine Facility

Small Business
Business Planning & Strategy
Write a Business Plan
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Basic Business Plan Structure

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Running an equine facility requires paying attention to a lot of moving parts -- literally. Working with horses means round-the-clock care, seven days a week. If you teach lessons, board or train horses in your facility, you'll have client horses and lesson horses. A good business plan makes sure you’ve thought through all of the details, from hiring help to the fees you’ll charge. If you need outside financing to help with construction or start-up costs, presenting a thoroughly prepared business plan is an important first step for a lender or investor.

Executive Summary

You’ll probably write your executive summary last, but it appears first in the business plan. Succinctly describe the main points of your equine business: the idea, how you expect to make a profit, money you’ll need to get it started, the management and business structure and what you’ll need to accomplish to consider it a success. Don’t take up more than one-half to three-quarters of a page.

Equine Business Description

In this section, describe the equine industry in your geographical region and how your business idea fits into it. For example, if it’s a popular area for horse owners but nearby boarding facilities are full with waiting lists, that can justify opening a boarding facility. If the situation changes, explain how you are prepared to adapt. This can be anything from an increase in your grain costs to a competing facility opening near you. Also describe your business structure; for example, whether it’s a sole proprietorship or corporation.

Market Strategies

Here, you will describe your research results on the need for an equine facility like yours and how you will persuade customers to use your facility. Describe what your positioning will be compared to other facilities. For example, you may offer packages that include lessons and training with board or have all-weather facilities. Detail your pricing strategy in this section, and project your sales with this information.

Competitive Analysis

Describe your competitors’ strengths and weaknesses, and then compare those to yours. Detail how you expect to woo customers based on your strengths. For example, if you or your employees have specialized training or certification in equine management or training that your market analysis shows is lacking in other facility operations, that is a competitive strength.

Development Plan

Your development plan outlines everything you need to do from start to finish. This includes any construction, purchasing or remodeling you need to do; marketing materials like business cards and flyers you need to print; personnel you need to hire; your schedule; your budget. Also outline possible risks or things that can go wrong and how you are prepared to deal with them.

Management and Operations

Describe the nuts and bolts of your equine business. If you simply own a facility and will hire the staff to run it, detail that in this section, as well as the responsibilities of each individual. Detail all of your costs of doing business -- your overhead -- and any major purchases you’ll need to make, such as a tractor and manure spreader for manure management.

Here you describe your numbers, presenting them in three ways: an income statement, cash flow statement and balance sheet. Your first statements are projections, but as you begin running things, you’ll prepare income and cash flow statements every month, and the balance sheet once a year. Your income statement details your ability to generate revenue. Your cash flow statement is the difference between the income and your expenses; if you are out of cash at the end of each month, either your income needs to grow or your expenses need to shrink. Your balance sheet is a summary that describes your assets, liabilities and equity.

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Based in Central Texas, Karen S. Johnson is a marketing professional with more than 30 years' experience and specializes in business and equestrian topics. Her articles have appeared in several trade and business publications such as the Houston Chronicle. Johnson also co-authored a series of communications publications for the U.S. Agency for International Development. She holds a Bachelor of Science in speech from UT-Austin.

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1 How to Create a Business Plan as an Entrepreneur
2 How to Write a Comprehensive Business Plan
3 What Are the 4 Important Parts of a Business Plan?
4 How to Outline a Feasibility Study

How to Write a Business Plan for an Equine Facility

by Nancy Wagner

Published on 1 Jan 2021

A love of horses and the ability to manage a business is just the start when it comes to opening your own equine facility. You also need a business plan that details the costs associated with all of the equipment and stock you must buy to make the facility viable. Besides giving you an operational guide for running your facility, the plan might also come in handy in seeking the funding necessary to buy or lease land, erect buildings and acquire stock if you need funding to get the business off the ground.

Prepare an executive summary about your company, including the story of how and why you started a business about working with horses. Mention your background, education and expertise in handling and taking care of horses, as well as in growing a business. Explain the selling points that make your particular equine facility unique compared with other equestrian businesses, such as its large riding arena, on-staff veterinarians or trainers who’ve worked with racehorses. Mention the goals of your business, such as developing one of the premier equine facilities in the region, where people feel safe learning to ride horses or offering medical care that keeps clients' horses in prime shape.

Describe each of the services your company will provide, such as training, medical care, riding lessons, boarding, breeding and raising horses.

Analyze the market, especially in relation to businesses that compete with you, including veterinarians, boarding facilities, and even ranchers who raise and sell horses. Mention any trends that might affect your business, such as growing tourism in your area creating a demand from people wanting to arrange for a horse to ride trails in a nearby park or a horse carriage ride for couples.

Explain the characteristics of the target markets to which you plan to sell your services, such as local families who need a boarding facility for their horse or horse owners who need health care, surgery and medications for their animals. Additional target markets might include tourists who want to go on trail rides, people who show horses at fairs and events or people who buy the horses you breed in your facility.

Provide the background for each person who works at and/or helps manage the facility, and show how their experience and education in regard to horses contribute to the success of the business. Describe how you plan to operate the company, and mention any staff you need to hire to provide medical services, feed and water the horses, empty stalls, saddle up the animals, and brush and clean them daily. You might also need to hire maintenance workers to keep the facility in prime condition.

Create a marketing strategy that shows how you will attract clients to your facility. This section should also mention how you plan to brand your business, such as making it a high-end equine facility that caters to people interested in thoroughbreds or the one-stop shop for local horse owners to rely on for health care, food and tack.

Develop profit-and-loss statements for five years that explain the land you need to lease or buy to run your equine facility. Your projections should include buildings and equipment needed, including boarding facilities and stalls, paddocks, an arena and food storage areas for bales of hay and bags of oats. Identify the medical equipment needed to provide emergency and routine health care services if you offer such services. Include the cost of buying the stock you need to set up your stable of horses. Provide estimates for the cost of utilities, accounting, computers, software, employees and insurance.

Write the executive summary last, as it provides a synopsis of the business plan. You might need to develop the entire plan before providing an honest look at the business concept.

Don’t forget to mention negative trends and explain how they might affect your business, such as fewer ranchers buying horses because they rely on other forms of transportation for roundups, or a new veterinarian who just set up shop nearby and has started aggressively marketing to local horse owners.

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The Ultimate Guide To Building An Equestrian Business

August 10, 2022.

Hi, I'm Paige, half of the duo behind Fairway Stables™

This website is the one I've been searching for, for years; a compilation of knowledge on all things horsemanship, including practical advice on how to start an equestrian business. No matter your experience level with horses or homesteading, I hope this is a place you can get lost in, and learn something along the way - we welcome everyone from vets, to lifelong ranchers, trainer, to nonprofits contributing.

Glossary of Equestrian Business Terms

Equestrian Business Ideas
What to Consider Before Starting an Equestrian Business

How to Start an Equestrian Business

Growing your equestrian business.

What Is an Equestrian Business? A Brief Overview

There’s no strict definition for an equestrian business. An equestrian is a person who rides a horse. As an adjective, equestrian can refer to anything related to horseback riding.

A business is an activity or enterprise entered into for profit. Put those together and you get an equestrian business.

Equestrian businesses can be anything that focuses on horses or horseback riding, including businesses that house or train horses, care for horses, show horses, or breed horses. It may also include the businesses responsible for managing facilities, pasture, waste removal, and more.

How Big Is the Equestrian Industry?

In the US, there are roughly 158,000 equestrian businesses and no major companies.

Each business represents a small portion of market share (<5%), While a third of US households have a horse enthusiast, only 1.3 percent own a horse. The remainder participate in horse activities or enjoy horse events.

How Much Is the Equestrian Industry Worth?

The equestrian industry is worth $122 billion and created 1.7 million jobs in the US. There’s not only direct contribution with economic activity that occurs in the horse industry itself, but also the positive ripple effect into other economic activity outside of the horse industry.

Horse Ranch

A ranch is a large farm used for raising animals, such as cattle, sheep, or horses. A horse ranch focuses specifically on horses.

Generally, a stable can refer to a building that houses horses or an establishment where horses are kept and trained.

Equestrian Facility

An equestrian facility is a facility designed to accommodate, train, or compete with horses. Based on their use, an equestrian facility may be referred to as an equestrian center, stables, riding hall, barn, livery yard, boarding stable, or ranch.

A stud farm is a term used in animal husbandry to indicate a facility for selective breeding. While stud comes from Old English and means a “herd of horses or place where horses are kept for breeding,” the modern use of the term refers to a stallion that’s currently used for breeding. Stud farms may be full breeding operations or purely stud service.

Boarding Stable

Also known as a livery yard or livery stable, a boarding stable is a facility that houses and cares for other people’s horses for a fee.

Riding Stable

A riding stable is a facility that houses horses for equestrian activities. Though separate from a boarding stable, the two may be combined. A riding school or academy may also be called a riding stable.

Barn is a colloquial term for a stable or equestrian facility. Barns are located on farms and hold equipment, grain, and sometimes horses or cows, but they’re distinct from a stable.

Farm is a catch-all term for activities related to agriculture. Though technology is reserved for food production, “farms” may include feedlots, orchards, and ranches. Properties with horses aren’t typically referred to as a horse farm (with the exception of a stud farm). The purpose and use of the facility determine which term is preferred.

21 Equestrian Business Ideas

Let’s take a look at several equestrian business ideas that can help you turn your passion into profit.

Boarding/Livery

For many horse owners or enthusiasts, keeping a horse at home isn’t an option. They still want to ride, however, so they look into a boarding or livery facility.

Generally, a boarding stable charges a monthly fee to house a horse and provide for its needs. Boarding stables offer different options for board, and the monthly charge depends on factors like pasture or turnout, location, amenities, on-site trainers and instructors, tack storage, and more.

Typically, boarding stables offer the following fee options:

This includes all the necessities for the horse, plus a stall with full turnout. Full board is the most time- and work-intensive, since owners leave all the work to the facility – they clean the stalls, feed the horse multiple times a day, and take it in and out to pasture. For a busy adult equestrian or the overwhelmed parents of a child rider, this is an ideal option.

Some boarding facilities also offer additional services for a fee, such as lessons with a qualified instructor, access to indoor or outdoor riding arenas, trails, or equipment use. Owners may have to pay for specialized feeds and supplements, grooming, blanketing, and similar services.

Typically, veterinary care and farrier care are the financial responsibility of the owner. Some facilities will maintain the same veterinarian and farrier for the entire facility, while others will allow owners to bring in their preferred professionals. For a new horse owner, having vetted and qualified professionals offers peace of mind, but an experienced equestrian may prefer their own veterinarian and farrier.

Partial Boarding

Partial boarding is essentially a timeshare with a horse. In this situation, the owner shares the use of their horse with another person in exchange for cheaper boarding fees. This arrangement may be used for owners with horses that are docile enough to be “school” horses, or lesson horses, but it may also be beneficial for a busy adult with a horse that’s suitable for another rider.

In this arrangement, both parties split the boarding costs. For example, if board is typically $500 per month, but the horse is used for lessons, the owner will only pay $250. This does involve a contract agreement to ensure that everyone is protected, which may outline how often the horse may be ridden, whether the rider can bring their own equipment, and who is responsible for farrier and veterinarian services.

Pasture Board

Pasture board can be an economical option for an owner and convenient for you. If you have land, you permit the horse to live outdoors year-round with feed, water, and a simple run-in shelter. The work and maintenance is minimal compared to a full boarding facility while giving you income from your land.

Depending on the climate, pasture board may offer additional services like blanketing in cold weather, either included or for a fee. Pasture board also requires you – or your staff – monitor the horses outside to ensure they’re cared for properly.

Pasture board is appealing for its low fees, though horses get less attentive care in this arrangement. This is ideal for occasional riders, retired older horses, horses that prefer to roam, and horses with medical conditions like recurrent airway disease (heaves).

In addition, someone with well-bred show horses or breeding horses typically want minimal turnout alone to avoid potential injuries or blemishes that affect the horse’s appearance, such as bite marks or cuts.

Self-Care Board

Self-care board is basically renting out only the facility and amenities but leaving the actual care to the owner. The horse gets a stall and access to turnout, but the owner must provide their own feed and bedding, muck out the stall, feed and water the horse, and bring it in and out from the pasture. They also handle their own arrangements for veterinary and farrier services.

For people who live near the stable, self-care board is a convenient and economical solution. They get to take a hands-on approach to their own horse’s needs, even if they don’t have land. Sometimes, groups of riding friends will take a self-care board arrangement and handle the care of each other’s horses in shifts to make chores more practical and convenient.

The downside of a self-care board is that owners don’t have schedule freedom or flexibility. They are responsible for their own horse’s care at all times and have to make arrangements for vacations or other obligations. As the facility owner, you can offer care for an extra fee when the owners are unavailable to care for their own horses.

Short-Term Boarding

If you have a facility with extra space, short-term boarding provides accommodation for horses if owners are traveling or moving. Short-term and overnight boarders can add income to an existing boarding facility and make up for empty stalls.

Many boarding facilities offer multiple types of short-term boarding with different fees, such as one-day, one-week, or one-month boarding. The traveler may supply the feed and buckets, but the facility handles the stall, bedding, turnout, and care.

Short-term boarding can be beneficial in many ways and boosts the exposure of a stable, but it’s important to have the right setup. Traveling horses can present a disease or injury risk to the other boarders, which is why owners need to supply buckets. There should be stalls and turnout that are separate from the long-term boarding clients.

Retirement Boarding

In many ways, retirement boarding is similar to a nursing home for elderly humans. Owners who no longer compete or ride – or ride only occasionally – can enjoy the benefits of boarding in a quieter facility than a competition stable. In addition to older horses, these facilities may board horses that have been put out of commission due to injury.

Retirement boarding may be structured as a full-service, partial, or self-care boarding arrangement. All the horse’s needs are cared for, including veterinary and farrier services, but in a low-key environment.

Additional Arrangements

When it comes to boarding, just about any arrangement you can imagine has been done. Some stables may work out reduced rates for owners who are willing to take on some chores, such as mucking out their own stalls. Some may offer work-exchange or working-student arrangements, which is when equestrian students do barn chores in exchange for reduced board or free lessons or training.

If you choose to offer these kinds of flexible arrangements for boarders, it’s important that all the responsibilities of both parties are outlined in the boarding contract. Those who don’t hold up their end of the arrangement will have to pay full board – or whatever the penalty is according to the contract.

Training and Instruction

Often combined with boarding facilities, training and instruction is another option for an equestrian business. Many equestrians will choose a boarding facility based on the option of an on-site instructor or horse trainer.

There are numerous paths to becoming a professional horse trainer or riding instructor. You don’t need a degree or certifications, in most cases, but you do need something to establish yourself as an authority. Typically, horse trainers and instructors have a track record of success in prominent horse show circuits or reputation for training champion horses.

If you don’t want to train or instruct yourself, you can hire an on-site trainer and instructor for your boarding clients. Ideally, the trainer and instructor should be specialized in a discipline, such as hunter/jumper or cutting.

Another option is subcontracting. In this arrangement, you may or may not provide an on-site trainer, but if you get a rider who prefers to work with their own trainer, they can pay for the use of the amenities like the indoor or outdoor arena.

In addition to on-site staff and subcontractors, many boarding facilities will bring in big-name trainers for clinics. The trainer has run of the facility for the time they’re scheduled, and students can book appointments for lessons. This is helpful for the riders, since the trainer comes to them, and they can work in the environment in which they and their horses are most comfortable.

Breeding Operation

Breeding horses is a diverse facet of equestrian business. Not for beginners to the horse world, breeding takes a lot of time, passion, and a gift for selecting solid breeding stock . Like breeding other animals, care must be taken to ensure that the foal crop is free of genetic illness and that the most desirable traits are passed through the generations.

Horse breeders are not “backyard breeders” bringing together their two mutts to sell the puppies. While that may happen, horse breeders usually focus on one pure breed and specialize in specific purposes like barrel racing, flat racing, or show jumping. They know the pedigrees of the stock inside and out, as well as what makes a horse a champion in their respective discipline.

In addition, breeding requires skill and comfort around horses. Both stallions and mares in heat can be difficult to handle, and a lot goes into the care or the breeding stock and bringing up the foals.

There are a few ways to approach a breeding operation, from boutique breeders to studding services to full-scale breeding operations. Many breeders get started by realizing an opportunity with their winning stallion or mare, or simply having a good eye for superior horses.

Full-Scale Breeding Operation

A breeding operation may be full-scale with on-site stallions, mares, and foals, as well as the necessary breeding areas and equipment. This is a big undertaking, since you’re providing land and stalls for your breeding stock and the foal crop.

One of the advantages to a full-scale breeding operation is that you can start small, however. Just a stallion and a few mares with a stable and some land can grow over the years to become dozens of horses on hundreds of acres.

Most full-scale breeding operations have their own breeding stock that’s either already owned or purchased (the latter is more expensive!). Owners may hold back some foals for future breeding, meaning they’re not offered for sale, while the others are sold for profit. These operations may also bring in new mares or stallions to diversify the crop over the years.

Usually, a full-scale breeding operation will use hand-mating and artificial insemination for their own breeding stock. They may offer stud services for artificial insemination, or they may bring an outside mare for studding.

One main difference between a breeding facility and other types of horse facilities is that it’s set up for breeding. There’s plenty of land and space for not only the current horses but the future ones as well. These facilities also have areas for hand-mating and insemination, veterinary equipment, studding, and separate pastures for individual stallions, mares, and weanlings or yearlings.

With purebred horses, there may be an additional registration process with the breed registry. The process can vary, but horses may be eligible for registration and branding that allows them to compete in breed-specific competitions and increases their value.

Some owners maximize profits by studding out their champion stallion, giving them income without running a full breeding operation. When a champion racehorse or show horse finishes its career on a high note, the owner can use that notoriety to offer the horse’s semen for a fee.

They simply offer the material to impregnate the mare, and the mare’s owner is responsible for the rest. Because the work involved in studding is less intensive than a full breeding operation, people may keep and stud a stallion at a riding or boarding facility instead of a dedicated breeding ranch.

Some studs can command fees of thousands of dollars for semen, and a male horse produces enough to pair with over 100 mares. Of course, if the stud produces a bunch of duds, the fee can plummet – it’s a gamble.

Mares have long gestation periods – typically 11 months – which is a long period to be out of commission. Pregnancy also carries risk that can lead to loss of life or loss of use. Some owners who want to breed their mare prefer to avoid this risk by using a surrogate mare, or recipient mare.

The time period in which a mare can carry a foal safely and successfully is also limited. If the mare can’t take time off of showing for breeding, surrogacy allows for multiple pregnancies from different mares in a given year while she continues to show. It also allows the mare’s owner to breed her to multiple stallions at the same time to produce a range of foals.

Reproduction is done through artificial insemination with an embryo transfer, sperm injection, and semen freezing, shipping, and storage. It’s a long process, but comparatively shorter than having a mare out of the show circuit.

The mare’s owner is responsible for the stud fee and associated costs, the cost of artificial insemination, and the veterinary care for the mare.

Also, like a stud, the surrogate mare may be part of a larger breeding facility or simply kept at a boarding or riding stable. For owners of mares that aren’t suitable for breeding or showing at a high level, surrogacy is a way to make use of their optimal breeding years.

Riding Clinics

Riding clinics are intensive training sessions that take place with a qualified equestrian instructor or trainer. Typically, these clinicians have an accomplished equestrian career in a specific discipline that qualifies them to command a high fee for training sessions.

If you’re a trainer or instructor yourself, you can provide clinics on a travel tour. Students would book appointments in advance to ensure that your time, travel, and expenses are worthwhile. In fact, some of the biggest-name trainers often have waiting lists, applications, and cut-off dates to book lessons.

With this arrangement, you would pay for use of the facility and its amenities for your clinic. Often, the students who attend will be from the same facility, but they may also travel to attend. For accomplished equestrians, this can be lucrative.

Conversely, if you own a riding stable or boarding facility, you can offer clinics. It will not only make your facility more appealing to clients, but it gives you an extra source of income. The catch is that you would need to seek and find the right opportunities.

When you bring in clinicians, it’s important that they teach the discipline that appeals to most of your clients. There is some overlap, such as a show jumper participating in a dressage clinic, bringing a clinician in English equitation won’t be appealing to a stable full of barrel racers.

Tourist Ranches

Tourist ranches, also known as dude ranches or guest ranches, are a type of vacation property that has horses for guest use. These are all-inclusive experiences that combine hospitality and horsemanship.

Dude ranches have been around since the 19 th century. Tourists enjoy the pioneer experience and nostalgia without risking their health and welfare. Many began in the West and offered activities to indulge in the “cowboy” life, but now, they come in a wide variety.

Ranches run the gamut from romantic Wild-West cattle ranches to luxurious resorts with top-notch amenities like tennis courts and heated swimming pools and spas. The beauty of them is that you can make the ranch what works best for you and the location.

For example, some ranches offer adventure experiences like hiking, whitewater rafting, cattle herding, target shooting, and fishing. Others operate similarly to a luxurious resort, but include horses and horse-related activities like trail rides. In either case, they include cabins or other accommodation for guests on the property, as well as services like dining and housekeeping.

These destinations are particularly appealing to families with kids. Often, activities are designed to keep the kids entertained, such as campfire sing-alongs and petting zoos. Many ranches have themes that inform the whole experience, such as ranches that allow guests to participate in antiquated activities like churning butter or milking goats.

The different types of guest ranches may include:

Working Dude Ranch

These types of ranches are working cattle or sheep operations. Horseback riding excursions may be reserved for those with experience with cowhorses, though some ranches may offer different excursions based on skills and experience.

This is the most authentic of the ranch experiences. Visitors expect – and want – hard work and hands-on activities. Assisting in herding cattle, grooming horses, and mucking stalls may be part of the experience.

A basic dude ranch of guest ranch caters to visitors looking for horseback riding. These are the more romanticized Wild-West ranches that teach guests the “cowboy” life and allow them to take part in iconic experiences like lassoing, driving cattle, and camping out with horses under the stars.

Generally, visitors are looking more for activities directly related to cowboy culture and fantasy, not necessarily general ranch chores or menial labor. They want to ride and rodeo, not muck stalls.

Resort Ranch

Resort ranches are the luxury ranches that offer upscale accommodations and amenities. The overall style may be frontier or working ranch, but the rooms, amenities, food, and entertainment are more like a luxury resort or cruise.

Typically, resort ranches offer a more diverse array of activities and facilities. Along with the expected ranch amenities, they may have a pool, fitness center, spa, childcare facility, fine dining, a bar, and an entertainment venue. This is more of a “glamping” ranch experience than a true frontier west experience.

Hunting Ranches

Though less common, areas with desirable game may have hunting ranches. They operate similarly to a working ranch or dude ranch, but they include hunting in the activities separate from the horseback riding.

Depending on the location, the hunting may include elk, moose, bears, or deer. Some ranches may offer captive-bred exotic game for trophy hunters, such as antelope. The high tag fee and hunting guides support the care and proliferation of a rare or threatened species.

These are the basic types of ranches, but they may combine elements of each other or offer something unique. Ultimately, the common thread is horseback riding. Whether it’s an organized trail ride, lessons, or a cattle drive, guest ranches center the experience around the horses.

There’s a lot to consider when starting a guest ranch, however. Depending on the location, it may only be able to operate seasonally. You also have to simultaneously run a hospitality business and an equestrian business.

Horse-Related Adult Retreats

Wellness or nature retreats are popular among adults. Whether focused on meditation, yoga, getting in touch with nature, women-only, or any other type of theme, these adult retreats may include equestrian activities.

The retreat may be reserved for experienced riders or beginners, but they have a theme that informs all of the activities. Journaling, meditation, life-coaching training, group therapy, nature walks, creating vision boards, and beach yoga are among the types of activities that retreats offer.

As far as the equestrian activities, it depends on the experience level of the participants. A retreat may teach basic horsemanship for beginners to horse yoga to advanced activities like team penning and barrel racing.

Like running a dude ranch, starting an equine retreat for adults means balancing the demands of a horse business and a tourist experience.

Horse Rescue

A horse rescue is a non-profit organization that cares for abused, starving, or abandoned horses. Like other rescues, horse rescues are often no-kill, volunteer-based organizations that provide a safe environment for horses, care for their basic needs, and educate the public about their welfare.

Running a horse rescue or shelter may be born of passion, but it needs to be approached like a business. Horses are expensive to care for, especially in a rehabilitation environment, and the IRS has specific requirements for non-profit status and donations.

Another aspect to consider is that rescues are run as non-profits, so the profitability isn’t widely known. Generally, these are not lucrative businesses.

Horse Leasing

Horse lovers may dream of having a horse of their own, but it’s not an option for every equestrian. For riders who are just starting out or lack the ability to buy a horse of their own, leasing a horse is an excellent alternative.

If you own a horse suitable for another rider, leasing gives you income for the privilege of allowing your horse to be ridden. You maintain ownership, care, and financial responsibility for the horse, but you’re giving a rider a chance to learn and prepare for eventual horse ownership.

For the rider, they essentially “rent” the horse and take on fewer financial responsibilities – think of it like renting an apartment vs. buying a home. If they decide they no longer want to ride or they move, they’re free of the responsibility of selling or relocating the horse.

This is an ideal arrangement for beginner riders. If they bought a horse, they may outgrow it or lose interest in the sport. Leasing acts as a “stepping-stone” in their riding career.

There are numerous types of horse lease arrangements:

Partial Lease

A partial lease, or half lease, provides the privilege of riding a horse on certain days of the week. The owner still has riding privileges, so both parties are basically “sharing” the horse. With this arrangement, the horse typically remains on the premises instead of being moved to another facility.

Most partial leases offer the ability to ride three or four days a week for a fixed monthly fee. The expenses for veterinary care or farrier services may be split, or they may fall on one party. These arrangements typically run month-to-month, rather than a long-term contract.

With a full lease, only one rider has the privilege of riding the horse. This is the closest to horse ownership for the rider, since they can choose when and how often they can ride without working around another’s schedule.

Some full lease arrangements permit the rider to move the horse to a different facility, while others require the horse stay on the owner’s premises. Full leases also come with more responsibilities and costs, such as veterinary or farrier fees and horse insurance. Still, when it comes to making decisions about care, the owner is in control.

Other Lease Arrangements

Like boarding, leasing can take on many forms. Facilities may work with lesson leases to use horses for students instead of a partial board arrangement. Quarter leases are also an option for casual riders who only want to ride a few times a week and don’t want to pay for unused riding time.

No matter the arrangement, it’s vital that all aspects of the lease are in writing. A lease is similar to other types of rentals, so the arrangement should include the terms to protect both parties.

Stable Merchandising

If you already have a breeding, riding, boarding, or training facility, merchandising is a great way to bring in extra income and boost brand exposure.

Stable merchandise is branded gear with the stable’s logo and brand colors. Prominent equestrian facilities often sell branded merchandise like zip-ups, custom dress shirts, hats, tote bags, notebooks, tank tops, socks, saddle pads, and travel mugs. These products are relevant and practical for the client and promote the facility for minimal cost.

Professional Equestrian

A professional equestrian is an elite career . The competition can be fierce, but a rider with the skill, talent, and qualifications can make a solid income. You can work from your own facility, or your business could be your personal brand.

Professional equestrians are paid to ride and show other people’s horses. If you’ve ever watched a competition, you may notice that some riders compete multiple times or in multiple events with different mounts. That’s because they’re paid to show an owner’s horse.

Owners want the best riders for their horses. They want the horses to get noticed and develop a name for themselves, which comes into play when they try to sell or breed them. Sometimes, older owners no longer ride, but they want their horse to compete and pay a professional to showcase them.

Professional equestrians also train and teach. Usually, a professional equestrian does a combination of all three, but within the same discipline or related disciplines. Professionals also have experience in other aspects of horse care and management.

The biggest challenge with becoming a professional equestrian is building your personal brand. You have to compete at high levels and win to make a name for yourself and cultivate a demand for your riding and training skills.

Horse Transport

Investing in a horse trailer, and a truck to pull it, and learning the ins and outs of driving the outfit is overwhelming to many horse owners. Offering horse transport services can be a lucrative business.

Horse owners may need transportation to shows, but you also have the option of offering long-distance hauls for owners who are moving or showing on the national level. Owners may need transportation to university veterinary hospitals or when they’re transferring to a different facility as well.

Keep in mind that the requirements to transport a horse a few hours away are vastly different from the requirements to transport them across multiple states over long periods. For example, horses on long-distance trips need a trailer with a box stall and frequent stops for water and stretching. You may also need to develop a network of short-term boarding facilities for overnight stops.

Transporting horses doesn’t take as much horse knowledge as some other types of horse businesses. The start-up costs can be significant, however, especially if you’re trying to get multiple outfits. You’ll also need liability insurance and written policies about how horses will be handled, what happens in the case of injury, and how clients will be notified about transportation status.

Local laws and regulations apply to horse transport in a state, city, and county, however. It’s important to speak with an attorney to ensure you’re doing everything by the book.

If you own a riding stable or boarding facility, you can invest in trucks and trailers to transport your clients to shows or veterinary appointments. This is usually an additional fee that can provide extra income during the show season, and you could offer your services to other horse owners in the area.

Professional Grooming

Horses need impeccable grooming for horse shows, and that’s where professional grooms come in. Children and busy adults may lack the time or knowledge to groom their own horses properly and pay for professional grooming services.

Professional grooming may include specific tasks like braiding the mane and tail for shows, but some grooms perform the entire process of bathing, brushing, picking out hooves, and tacking up, only to hand the horse off to the rider. Then, when the ride is complete, the rider hands the horse back to the groom to be walked, untacked, and rinsed off before being put away.

Grooms may also have the responsibility of cleaning tack, packing supplies for a horse show, and assisting riders with barn chores at the showgrounds.

Being a professional groom has many avenues. You can be a dedicated groom for one rider and their horse – or horses – or you can work with clients within the same facility. Owners of riding stables can offer grooming services, either themselves or from hired support staff.

Finally, there’s the option to run your own grooming business. You may begin by grooming on your own, but you can scale your business by taking on more grooms to handle clients and adopting a more managerial role.

Horse Stable Cleaning Services

The chores can add up in a facility with multiple horses. Not all boarding facility owners want to handle all the chores themselves, so they hire horse stable cleaning services.

Horse stable cleaning services may include a variety of tasks, such as mucking stalls, power-washing walls, sweeping or power-washing aisleways, racking arenas, spreading manure, scrubbing feed and water buckets, and tidying up the feed room or tack room.

Similar to grooming, you can take on work for specific clients in one facility or offer your services to multiple facilities. As you grow, you can take on more clients by hiring employees and operating a full cleaning service.

Pasture and Facility Care

Horse turnout and the grounds of a stable need maintenance like anything else. If you enjoy handiwork and landscaping, pasture and facility care is an in-demand service.

Busy stable owners are inclined to pay for professionals to maintain their outdoor areas. Some of the tasks may include inspecting and fixing turnout fences, removing weeds, dragging pasture, removing rocks, and filling holes.

Within the facility, this service may include identifying and repairing plumbing problems, fixing damaged stalls or doors, replacing worn fittings, and fixing cracked or damaged concrete. You may also be asked to update or install features or amenities.

Stable maintenance workers may stay at one facility or they may offer services to multiple facilities in the area. As with grooming and stable chores, you can expand by hiring more people to serve more clients.

Manure Removal Services

Facilities that have neither the land nor equipment to spread manure may hire a manure removal service to take care of waste. This is out of the purview of most local waste management services.

Manure can pile up quickly, so manure removal services are a must for both residential and commercial horse facilities. You can provide regular pickup or on-call pickup to haul manure away.

Along with the business requirements, waste removal may require additional state and local licensing or permits.

A tack shop can be a viable business on its own or a valuable revenue stream for a boarding or riding stable. This is essentially a retail store, so you have plenty of options for how to approach it.

Ultimately, it depends on your clientele. Boutique tack shops with high-end products and branded merchandise can do very well with brand loyalty, while a large and diverse tack shop offers a range of products to suit everyone.

You could also offer used or consignment pieces, such as used saddles and pre-owned show jackets or boots, to help clients save on products and give their old stuff new life.

In addition, you can travel to nearby shows with just a few limited necessities. It’s inevitable that a rider will forget a ratcatcher, hoof pick, or hair ribbon, causing a panic for their parents. Having these basic essentials in stock at the showgrounds almost guarantees sales and builds your brand over time.

What to Consider When Starting a Business in the Equestrian Industry

Like any business, starting an equestrian business is a big undertaking. There’s a lot to consider before you make the leap. You have to act like a business owner, not a horse enthusiast .

Time Commitment

Small business owners work 50 or 60 hours a week . You may be excited at the idea of spending your day around horses, but remember that a lot of the work involved in running an equestrian business won’t actually be spent on the horses.

An equestrian business is still a business. Much of your time will be spent handling work that’s more or less the same with every business – accounting, marketing, etc. Unless you hire or outsource that work, it falls on you.

Then you also have to take on the actual horse stuff. If you open a boarding facility, that means mucking stalls, feeding horses multiple times a day, and filling water buckets. If you open a big facility with 50 horses and minimal staff, that’s a lot of hours and balancing your workload and personal life.

Equestrian businesses need multiple contracts to operate legally. Without them, you and your business may not be protected.

Operating agreements: LLCs need to have operating agreements that determine how distributions and losses are shared, how the business is managed and taxed, and more.

Website contracts: If you have a website, you need these contracts for legal protection – a privacy policy, terms and conditions, and clear information at the footer that links the aforementioned contracts, your copyright symbol, and a disclaimer.

Equestrian businesses may need additional contracts, including:

Boarding agreement: If you’re boarding animals on your property, you must have a boarding agreement with the animal’s owner that details the timeframe and general terms of the arrangement.
Liability release waivers: If you allow anyone to ride your horse, whether one time or for a lease or lesson agreement, you need a liability release waiver to protect you in the event of an accident.
Bill of sale: If you’re selling animals, a bill of sale document is necessary to outline the details of the terms of purchase, the animal’s health, and the terms of the transfer. This is essentially a proof of purchase.
Breeding contract: If you’re breeding, you need a stringent breeding contract that includes the parties involved, the time of breeding, the fees and expenses, any health or condition guarantees, rebreeding rights, liability clauses, and more.
Transport: Transporting a horse is a big liability issue. Accidents can occur on the road or a horse can be stolen, and the business needs a contract for transporting animals for someone else.
Employment: If you’re hiring support staff for your equestrian business, you will need employment contracts for each type of employee.

Cities and counties plan to shape the character of communities with zoning and regulations. There’s no requirement for local governments to have similar land use ordinances or planning processes, even in the same county, so it’s important for you to contact the local offices to determine the laws and ordinances that apply to a commercial equestrian property.

Local zoning ordinances and codes can apply to everything from boarding and riding horses to providing lessons and designing and building stables and buildings. Avoid headaches in the future by doing your due diligence before you get the ball rolling on your business.

Once you’ve mapped out the ideas, starting your business is much simpler. The specifics will depend on the type of business you choose, but here are general steps to starting your own equestrian business.

Know Your Market

It’s not enough to just love horses to start an equestrian business. You have to know who your clients are. Without that, you could approach everything the wrong way for the people you’re trying to attract, and you’re dead in the water.

Marketing research is crucial before starting a business. Before you begin with a business plan, marketing strategy, or shopping for horse property, do some research. Check out comparable businesses in the area and see how they operate and what their clients expect, so you can plan accordingly.

Find Your Profit Motive

Often, people get into horse businesses because they’re pursuing a passion. While that’s not entirely wrong, it’s vital to pursue a business for its profit motive. If you want to “do what you love” without concern for money, you’re talking about a hobby, not a business.

A profit motive is the desire for financial gain and maximized profits. This is motivation to innovate and take risks for economic gain.

Worse yet, if you can’t find a realistic way that you can make money with your equestrian business, you may be viewed by the IRS as a tax shelter. You could be subject to an audit, and if you can’t show how you’ll earn a profit, then it’s a hobby and things can get messy with penalties and interest. Always find a profit motive and you can avoid this hassle.

Develop a Business Plan

Many business owners venture into business without a solid business plan. The business plan may be the most important step, since this can show you if your business is destined to succeed or fail.

The business plan doesn’t need to be overly formal or designed like a presentation with fancy graphics and statistics – unless you’re looking for a significant loan or investor. It’s essentially for you to analyze your business idea, costs, and revenue to see if you can create a profitable business.

Do your research and include information like:

The size and location of the market
The competition
Fixed and variable costs
Market availability

With these numbers, you can forecast how much money your business can make against your expenses each week, month, and year.

Structure Your Business

All businesses need a well-formed business plan that includes market analysis and evaluation of income potential and likely expenses. Is there a need for your business in the current market? Will you have potential clients? Can you make your business profitable?

The more research and effort you put into this in the beginning, the more stability and security you’ll have moving forward.

You also need to determine what business structure is the best for your needs and protects your personal interests from liability. Whether you choose a sole proprietorship, LLC, or corporation will also determine the record-keeping and tax requirements .

Know Your Insurance Requirements

Whether it’s required in your state or not, insurance is a key component of an equestrian business. Horses and equestrian activities are inherently dangerous, and you may need multiple types of insurance to make sure you’re covered.

General liability insurance, or small business liability insurance, provides coverage for claims that result from normal business activities. You may also need commercial property insurance, which protects your business’s physical assets, such as a stable, from fire, burst pipes, storms, vandalism, theft, and explosions.

In addition, you may need liability release waivers . These agreements outline the risk the rider is taking when they ride your horse or ride in your facility. Depending on the type of business you have, these liability waivers may be general or specific to the activity.

Determine Fixed and Variable Costs

At the end of the day, businesses need to be profitable to succeed. Being profitable means you’ve covered all your expenses and you have money left over to pay yourself and continue putting money into the business.

To start, list all the expenses your business will have. This may be trickier than you think, especially when you consider fixed costs and variable costs.

Fixed costs will remain the same regardless of how much you produce. These include your rental or mortgage payments and insurance. Variable costs are costs that change based on the amount of output you produce. So, if you have a boarding facility and bring in more horses, the expenses you’d see change would include labor costs and feed, hay, and water costs.

Identify the Unique Selling Proposition

A lot of businesses fail because they can’t differentiate themselves from their competitors enough to get a foothold in the market. Whatever your business idea is, you have to find a way to be different.

With an equestrian facility, that can be more challenging. You could be surrounded by competitors, so think about what you have to offer that’s different. Maybe your stable caters to a different discipline, or you offer a more down-to-earth alternative to the snobbier, upscale facilities nearby.

Come up with reasons that your company is different from everyone else and why a client should give you their business. Once you have this, it can inform the rest of your marketing strategy.

Develop a Marketing and Branding Strategy

Marketing is a must in the modern business world. No matter how great your equestrian business is , without marketing, no one will know about it.

Marketing strategy starts with a goal. Sure, your overarching goal is to make money, but focus on goals for your campaigns like boosting brand awareness, getting more prospects, or increasing your audience on social media pages.

Then, consider your audience. Think about who they are and what appeals to them. If your audience is diverse, you can segment it and deliver more targeted campaigns. For example, you might take a different approach to attract kids for riding lessons compared to their parents. Creating segments ensures that you’re keeping your message tailored to the audience.

From there, develop ideas for your campaigns that reflect your brand. Start small with just a few marketing channels, such as email, social media, and paid search ads. Test and tweak your campaigns regularly to determine what’s working and find areas for improvement. Once you get the hang of it, you can scale your campaigns to more channels and broader audiences.

Also, consider marketing more than just your business. If you have a riding stable, think about marketing your instructor or trainer as well as the facility. If you’re breeding, you’ll need marketing campaigns for your studs, mares, and foals.

Once you have your business up and running, raking in clients, you can think about how you can grow your business to become more profitable.

Content Marketing

Content is a very useful and versatile tool in the equestrian industry. Horse owners and riders are always looking for information, and there’s so much to choose from.

You can promote content about your business, your background, and your employees. Some equestrian businesses are successful with highlighting professional riders or trainers in features, sharing stories about horses throughout history, or writing humorous articles about success and failure in the competition ring.

For niche businesses, the content can be a little narrower. For example, a professional grooming business could write content with tips and tricks for braiding, the new trends for horse show style, and guides for how to properly body clip a horse.

It’s important to be creative and understand what your audience is looking for. If you deal with beginner riders, it’s best to keep the content introductory and basic to support learning. If you’re working with high-level professionals, avoid simple topics like “how to tack up a horse.”

The way content promotes a business is by putting it in front of the audience in a less intrusive way than an ad. When a client searches for information in Google, such as “things to look for in a professional horse trainer,” they will see your content. If what they read offers value, they may seek out more content from you or look into your site and what you have to offer.

Over time, prospective clients come to view you as an authority. Then, when they need similar services, your business is top of mind.

Social Media

Virtually all consumers expect brands to be on social media, even an equestrian brand. Building an online following takes time and dedication, but it can have a significant impact on your sales and exposure.

Start by creating business accounts on the social media platforms that contain most of your audience. Share content regularly that’s appropriate for the platform, such as short video clips for TikTok and industry-focused articles on LinkedIn.

As people like or comment, be sure to interact with them and answer any questions they may have. You’ll increase the engagement of your followers, encouraging more shares and exposure to a larger audience.

Affiliate Marketing

Content not only benefits you with more authority and exposure, but it’s a wealth of opportunity for affiliate marketing. This type of marketing is performance-based and rewards businesses for traffic or leads they generate.

For an equestrian business, you have numerous products that you can review and promote in your content. For example, talking about a new hoof oil in a blog post about hoof care encourages visitors to click on the link, driving them to the affiliate site and earning you money in the process.

Email Marketing

Despite the rise of other marketing techniques, email marketing is still one of the most effective ways to get your message out there. People subscribe to an email list, so you have the benefit of an audience you already know is interested in what you have to share.

Your email campaigns can include promoted content or helpful tips and tricks for your clients, product recommendations, event reminders, updates, and more – it all depends on your business model.

To gain subscribers, create gated content for your site. This is high-value, downloadable content that subscribers can access by providing their name and email. It has to be something they can’t get elsewhere, however, such as an in-depth interview or case study.

Referral Program

Referral programs work a lot like word-of-mouth recommendations. You set up a program that incentivizes your clients or non-competing businesses to refer people from their network to your business. In exchange, one of both clients get a free gift, discount, or special perk.

While the incentive doesn’t have to be expensive, it must be worthwhile. Branded merchandise, a discount on services for the referrer and the referred, or gift cards are all good incentives to recommend your business to other people.

Diversification

Equestrian businesses are subject to the state of the economy. As a luxury, horses, riding lessons, or extra services may be among the first to leave out of the budget for many people in tight times.

Diversifying or expanding your services creates more opportunities for income streams and gives you some cushion for lean periods. Boarding facilities have a wealth of options to diversify, including offering short-term boarding, renting the facility for parties or events, offering transport for shows, or adding grooming or training services to the offer.

You can get creative when coming up with new income streams. Selling equestrian products, creating your own branded merchandise, affiliate marketing, leasing horses, and horse photography are all options to inspire you.

At some point, your business will grow past the point where you have time to handle everything on your own. You may want that control, but that’s a fast track to burnout and making mistakes that can harm your reputation in the long run.

If things seem overwhelming, consider hiring to support your business’s growth. You can start with stable hands or other support staff, or keep those hands-on activities yourself and outsource your boring business tasks like accounting and marketing.

With businesses like professional grooming or facility maintenance, you can grow easily and accommodate more clients by hiring employees to take on your overflow work. The biggest aspect of this is maintaining your standards across the board. You spent a lot of time building your reputation and client loyalty, so make sure your employees are up to those same standards.

Is Your Business Scalable?

Some equestrian businesses are scalable and others are not. The idea of scalability is that whether your fixed costs are high or low, if you can add a significant number of customers without increasing your costs proportionally, the business is scalable and becomes more profitable as it grows.

Boarding, training, instruction, and breeding are not the most scalable businesses. As you take on more clients, your costs for food, water, etc. will generally increase proportionally. Conversely, a boarding facility can offset these costs by having more paying tenants, which cover more of the cost of the rent or mortgage on the facility itself.

Consider if your business is scalable, and if it isn’t, how can you diversify what you offer to gain more growth potential?

Frequently Asked Questions About Starting a Business in the Equestrian Industry

Is the horse business profitable.

With the right planning and research, any business can be profitable. It’s less about horses than it is about being prepared and educated to develop the most successful business plan.

Where Can I Find Equestrian Businesses for Sale?

Real estate listings and websites often provide both hobby and commercial equestrian properties. You can search anywhere you’re looking to go and compare the information about the land size, existing structures, zoning, taxes, and more.

Are There Equestrian Business Awards?

The United Kingdom has Equestrian Business Awards to recognize small equestrian businesses and their care for animals and contributions to the economy. These awards include veterinarians, farriers, equine dentists, instructors, riding schools, grooms, and any other equine professional.

What Should You Know Before Buying an Equestrian Business?

Few types of property or businesses require as much knowledge as those related to horses. Before you buy an equestrian business, be sure to thoroughly evaluate the property and land to ensure it’s efficient and safe for horses to avoid future headaches.

Are There Equestrian Business Apps?

There are plenty of apps designed to help equestrian business owners succeed. Apps like CRIO help facility owners and managers track boarding, training, and breeding, while the Horse Report System offers performance tracking for equine athletes to monitor body condition, training, and health. Stable Secretary is a helpful tool for barn management and tracks horse health sheets, breeding records, and payments.

What Is the Definition of an Equestrian Business?

An equestrian business is a broad term that includes businesses that focus on horses, horsemanship, horse care, and equestrian sports or leisure activities.

Starting and running a business is no small feat. When you’re starting an equestrian business, you have the added legalities, care, and challenges of horses added to the mix. This may all seem overwhelming, but as long as you have the passion, y ou can make your equestrian business a reality !

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Equine Business Resources – Developing a Business Plan

Jul 31, 2019 | Business Resources , Horses

Why a Business Plan?

Provides your business with a road map.
It is important to know what has happened in the past, what your current situation is, and what your plans are for your business.
It allows for you to realistically assess anticipated income and expenses before the business is launched, ultimately reducing your financial risk in the long term.
It will help in an IRS audit to determine if you are a “hobby or a business.”

Business Plan Components

List objectives
Be as simple as possible; keep it short and business-like
What do you need to do to accomplish your projections: money, time, personnel, and equipment?
What is the business structure?

How will the funds be repaid?
Outlines the rest of the plan
Lists item and page number
What businesses are you in or will be in?
What is the status and form of the business?
Will the business be profitable?
When will your business open, and what are the hours of operation?
Is your business seasonal?
What are the products and/or services you plan to offer?
What markets do you intend to service, the size of those markets, and your expected share?
Why have you chosen your particular location?
What management and other personnel are available and required?
What (if appropriate) debt money or someone’s equity investment will make your business more profitable?
Land-based, family-based, currently underutilized resources, facilities/equipment, animals, management expertise
What is your established budget for marketing and promotion?
Supporting Documents (personal resume, organizational chart, cash flow projections, informational sources, letters of reference, job descriptions, etc.)

A business plan can be a great asset to help you look at what your business is really all about and what image you want to project to your customers. Make sure to keep accurate, well-kept records of everything in order to make your business a success.

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Create Your Own Business Plan

Key Points in Writing a Business Plan

Writing a Business Plan

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Horse Boarding Business Plan Template

Written by Dave Lavinsky

Horse Boarding Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their horse businesses. On this page, we will first give you some background information with regard to the importance of business planning. We will then go through a horse boarding business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Horse Boarding Business Plan?

A business plan provides a snapshot of your horse boarding business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan Horse Boarding Facility

If you’re looking to start a horse boarding facility or grow your existing horse business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your horse business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Horse Boarding Facilities

With regards to funding, the main sources of funding for a horse business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a horse boarding business. Venture capitalists will usually not fund a horse business. They might consider funding a horse business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results. With that said, personal savings and bank loans are the most common funding paths for horse boarding facilities.

Finish Your Business Plan Today!

How to write a business plan for a horse boarding facility.

If you want to start a horse business or expand your current one, you need a business plan. The horse boarding business plan template and guide below will help you write each essential section of your own business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of horse business you are operating and the status. For example, are you a startup, do you have a horse business that you would like to grow, or are you operating boarding facilities in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the horse boarding industry. Discuss the type of horse business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of horse business you are operating.

For example, you might operate one of the following types of horse facilities:

Full Boarding : this type of horse business will include all the necessities for the horse as well as a stall and full turnout to pasture.
Pasture Boarding: this type of boarding business focuses on the horse living outdoors in the pasture along with food, water, and a run-in shelter.
Self-Care Boarding: this type of horse business is where the facilities (shelter and a stall) are provided for the horse owner, but everything else is up to the owner, such as feed, bedding, cleaning, grooming, etc.

In addition to explaining the type of horse business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

When and why did you start the business?
What milestones have you achieved to date? Milestones could include the number of customers served, the number of positive reviews, etc.
Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the horse boarding industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the horse boarding industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your horse boarding business plan:

How big is the horse boarding industry (in dollars)?
Is the market declining or increasing?
Who are the key competitors in the market?
Who are the key suppliers in the market?
What trends are affecting the industry?
What is the industry’s growth forecast over the next 5 – 10 years?
What is the relevant market size? That is, how big is the potential market for your horse business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your horse boarding business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households with income above $75,000, households with income between $50,000 and $75,000, and households with income below $50,000.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of horse business you operate. Clearly, more affluent households would respond to different marketing promotions than middle-income households, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most horse businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Horse Boarding Business Plan in 1 Day!

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With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other horse businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes landowners with stables, livestock farmers, and landowners with a large pastures. You need to mention such competition as well.

With regards to direct competition, you want to describe the other horse businesses with which you compete. Most likely, your direct competitors will be horse boarding facilities within a few hours’ drive of your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

What type of horse training or boarding services do they offer?
How many horses do they board at any given time?
What is their pricing (premium, low, etc.)?
What are they good at?
What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

Will you provide services competitors don’t offer?
How often will a horse be examined by a veterinarian?
What service plans/tiers will you offer for the horse owner?
Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a horse business, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of horse business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to horse boarding services, will you provide other services such as premium food, grooming, horse training, horseback riding lessons, etc.?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your horse business. Document your location and mention how the location will impact your success. For example, is your horse business located within driving distance of a large metro area, near a horse training or horse racing facility, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your marketing strategy is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

Advertising in local papers and magazines
Reaching out to local websites
Social media marketing
Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your horse business, including marketing your business, feeding, grooming, maintenance, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to board your 50 th horse or when you hope to reach $X in revenue. It could also be when you expect to expand your horse business to a new market.

Management Team

To demonstrate your horse business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing horse businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in some aspect of the equine industry or successfully marketing small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you board 1 horse at a time or multiple horses at a time? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your horse business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a horse business:

Location build-out including design fees, construction, etc.
Cost of equipment and supplies
Payroll or salaries paid to staff
Business insurance
Taxes and permits
Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your stable blueprints, or the cost of providing resources such as feed, tools, labor, etc.

Putting together a business plan for your horse business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the horse boarding industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful horse boarding facility.

Horse Boarding Business Plan FAQs

What is the easiest way to complete my horse boarding business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Horse Boarding Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of horse boarding business you are operating and the status; for example, are you a startup, do you have a horse boarding business that you would like to grow, or are you operating a chain of horse boarding businesses?

Don’t you wish there was a faster, easier way to finish your Horse Boarding business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Horse Boarding Business Plan Template

Written by Dave Lavinsky

Horse Boarding Business Plan

You’ve come to the right place to create your Horse Boarding business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Horse Boarding businesses.

Below is a template to help you create each section of your Horse Boarding business plan.

Executive Summary

Business overview.

Medford Stables, located in Medford, Oregon is a new horse boarding company that focuses on providing high-quality, full-care horse boarding for recreational horse owners. The company provides all the essentials every horse needs to be healthy and happy in a spacious ranch-style boarding facility. Medford Stables aims to be the premier horse boarding company providing the best horse care and customer service in the area.

Medford Stables’ most valuable asset is the expertise and experience of its founder, Jane Doe. Jane has been in the horse boarding business for the past 20 years. During this time she developed a deep understanding of the horse boarding industry and how to care for horses so they are always in peak health and happiness. She will use her love for horses to create the best horse boarding company in the Medford, Oregon area.

Product Offering

Medford Stables will provide all of the essentials every horse needs on a daily basis to be healthy and happy. Customers can rest assured their horse will be in good hands. Additionally, the company will offer horse training and horseback riding lessons.

The following are the products and services included in the monthly boarding fees:

Designated Stall with Hay and Shavings
Food & Water
Daily Feeding
Pasture Access
Stall Cleaning
Veterinary Visits (customer pays for vet fees)
Supplement & Medication Administration
Horse Training
Riding Lessons

Customer Focus

Medford Stables will primarily serve horse owners within a 20 mile radius of our location in Medford, Oregon. The customer segments that are typically horse owners are wealthy residents, rural residents and farmers, and families.

Management Team

Medford Stables will also have an experienced assistant who will be trained in handling the administrative tasks of the business. The desired individual will have an undergraduate business degree and years of management experience. Medford Stables will also employ certified horse trainers, experienced horseback riding instructors, and an on-call veterinarian in case of medical emergencies.

Success Factors

Medford Stables will be able to achieve success by offering the following competitive advantages:

Customer-Oriented Service: Medford Stables will have a full-time assistant to keep in contact with customers and answer their everyday questions. Jane Doe realizes the importance of accessibility to her customers, and will further keep in touch with them through weekly newsletters.
Management: Jane has been extremely successful working in the horse boarding business and will be able to use her previous experience to assure customers of the care that Medford Stables will take to do the job right. Her unique qualifications will serve customers in a much more sophisticated manner than Medford Stables’ competitors.
Relationships: Having lived in the community for 35 years, Jane knows many of the local leaders, newspapers, and other influences. Furthermore, she will be able to draw from her ties to horse owners from her work in the equestrian industry to develop an initial client base.
Scope of Services Available: The company will provide a wider range of services than its competitors. No other horse boarding facility in the area offers horseback riding lessons, horse training, and full-care for a single monthly fee.

Financial Highlights

Medford Stables is seeking a total funding of $425,000 of debt capital to open its horse boarding company. The capital will be used for funding capital expenditures and location build-out, hiring initial employees, marketing expenses, and working capital. Specifically, these funds will be used as follows:

Boarding facility design/build-out: $100,000
Equipment and supplies: $75,000
Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000
Working Capital: $100,000
Marketing and Advertising: $50,000

The following graph outlines the pro forma financial projections for Medford Stables.

Company Overview

Who is medford stables.

Medford Stables’ History

Jane Doe began researching what it would take to create her own horse boarding company and did a thorough analysis on the costs, market, demographics, and competition. Jane has compiled enough information to develop her business plan in order to approach investors.

Once her market analysis was complete, Jane began surveying the local available ranch property and located an ideal location for an equestrian facility. Jane incorporated Medford Stables as a Limited Liability Corporation on May 1st, 2023.

Once the sale is finalized on the property, construction can begin to build-out the stable and ancillary facilities.

Since incorporation, the company has achieved the following milestones:

Located available equestrian space for sale that is ideal for a full-care horse boarding business.
Developed the company’s name, logo, and website.
Hired a general contractor for the build-out of the stable and facilities.
Determined equipment and necessary supplies.
Began recruiting key employees with previous horse boarding, horse training, and horseback riding instruction experience.

Medford Stables’ Services

Industry analysis.

Horse boarding is part of the wider equestrian market. The U.S. equestrian market is a $122 billion industry. This industry is segmented into competition horse ownership and recreation horse ownership.

There are 7.2 million commercial and recreational horses in the United States and 28 million people who consider themselves horse enthusiasts. Trail and pleasure riding is the most popular activity among recreational horse owners.

In the equestrian market, horse boarding is one of the top revenue generators, followed by riding lessons and horse training. Recreational horse owners spend around $8,000 per year on horse care such as veterinary visits, grooming, medicine, leather care, boarding fees (52% of spending is on boarding fees), bridles, straps, hoof treatments, and saddles.

Industry operators can compete effectively by providing top notch service and quality care for their customers’ horses. Customers are typically willing to pay more for quality service they can depend on when it comes to care for their horses.

Due to the recovering economy and increased spending on horse and horse-related activities, industry revenue is expected to increase over the next several years. This is a great time to start a new horse boarding company as it is expected that many people will buy and own horses for the first time in the next couple of years.

Customer Analysis

Demographic profile of target market.

Medford Stables will serve the horse owners in the community of Medford, Oregon and its surrounding areas.

The community of Medford has a growing number of recreational horse owners. Horseback riding is becoming a popular past-time for both children and adults in the area. The area is also populated mostly by moderate to wealthy individuals who lead busy lifestyles; as a result, they have both the need for horse boarding services and the means to pay for it.

The demographics of Medford, Oregon are as follows:

	Total	Percent
Total population	1,680,988	100%
Male	838,675	49.9%
Female	842,313	50.1%
20 to 24 years	114,872	6.8%
25 to 34 years	273,588	16.3%
35 to 44 years	235,946	14.0%
45 to 54 years	210,256	12.5%
55 to 59 years	105,057	6.2%
60 to 64 years	87,484	5.2%
65 to 74 years	116,878	7.0%
75 to 84 years	52,524	3.1%

Customer Segmentation

Medford Stables will primarily target the following customer profile:

Rural residents and farmers
Wealthy horse owners

Competitive Analysis

Direct and indirect competitors.

Medford Stables will face competition from other companies with similar business profiles. A description of each competitor company is below.

Country Horse Ranch

Country Horse Ranch is a horse boarding company in Medford, Oregon. In business for over 35 years, Country Horse Ranch is well known in the community. The stable offers self-care boarding which includes a monthly rental fee for a basic stall. The customers are responsible for all feeding, care, and grooming for their own horses. Horse owners who have specific requirements for their horses and want to take a hands-on approach to horse care prefer this facility because it is one of the cheapest options available. The stable fee includes access to the riding trails available on the company’s large horse ranch. The company does not offer horse training or horseback riding lessons.

Fanny’s Full Service Horse Stables

Fanny’s Full Service Horse Stables is a local full-care boarding facility. The company charges a boarding fee by the week or the month, so customers can choose to board their horses on a short-or-long-term basis. Fanny’s provides all the necessary horse care supplies and equipment and is ideal for customers who are looking for a hands-off approach to horse ownership. The boarding fees include pasture access and daily grooming and exercise sessions with experienced farmhands.

While this company offers many of the same services as Medford Stables, it does not offer horse training or horseback riding lessons, which is something that many locals have requested. Additionally, the company’s customer service is lacking according to many customer reviews.

Hilly Land Horse Boarding

Founded in 1975, Hilly Land Horse Boarding is also a local horse boarding company that offers partial care services. The customer is responsible for providing all the supplies their horse will need, but the company will provide the care on a daily basis. This stable is a popular choice for horse owners with busy schedules who still want to use all of their own horse supplies. This company provides boarding services at a moderate price point, making it a popular choice for horse owners who can’t afford a full-care stable. Stable fees include Hilly Land’s pasture access. However, the company does not offer riding lessons or horse training.

Competitive Advantage

Medford Stables offers several advantages over its competition. Those advantages are:

Marketing Plan

Brand & value proposition.

Medford Stables will offer the unique value proposition to its clientele:

Customer-focused service that treats each horse individually with excellent care
Superior, customized service built on long-term relationships
Proven track record and expertise in the industry
Full-service boarding that includes care, training, and riding lessons

Promotions Strategy

The promotions strategy for Medford Stables is as follows:

Social Media

Medford Stables will invest heavily in a social media advertising campaign. Jane will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographics.

Website/SEO

Medford Stables will invest heavily in developing a professional website that displays all of the features and benefits of the company and its facilities. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.

Equestrian Events

Jane Doe will visit multiple equestrian events to hand out brochures for the stable. The company will ask event hosts to keep a handful of brochures on hand and pass them out to their clients. Because the founder is well-known in the industry, she believes the equestrian event organizers will be happy to hand out her brochures.

Local Publications

The company will also invest in advertising in selected local publications until it has achieved significant brand awareness. Advertisements in local newspapers, magazines, and circulars will be a large part of the initial marketing strategy.

Medford Stables’ pricing will be premium due to the higher quality of its services over its competitors. Customers will be confident in the quality of care their horses will receive when purchasing the company’s boarding services.

Operations Plan

The following will be the operations plan for Medford Stables. Operation Functions:

Jane Doe will be the Owner and President of the company. She will oversee all staff, manage client relations, and be in charge of the general operations of the company. Jane will spend the next several months hiring the following staff:
An Administrative Assistant who will oversee all administrative aspects of running the horse boarding company. This will include bookkeeping, tax payments, and payroll of the staff. They will also be available to answer all client questions and concerns.
Several stable hands to care for the horses and keep the stables clean.
Several horse instructors to help train the horses.
Veterinarians who can provide checkups and care for the horses when they are ill or injured.

Milestones:

Medford Stables aims to achieve the following goals in the next six months.

6/202X – Finalize lease agreement
7/202X – Design and build out Medford Stables office
8/202X – Hire and train initial staff
9/202X – Kickoff of promotional campaign
10/202X – Reach break-even
11/202X – Reach 20 ongoing clients

Financial Plan

Key revenue & costs.

Medford Stables’ revenues will come primarily from its horse boarding fees. The company will charge boarding fees on a monthly basis. The boarding fees are all-inclusive.

The boarding facility purchase/build-out, equipment, supplies, and labor expenses will be the key cost drivers of Medford Stables. Ongoing marketing expenditures are also notable cost drivers for Medford Stables.

Funding Requirements and Use of Funds

Key assumptions.

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

Number of clients per month

Financial Projections

Income statement.

		FY 1	FY 2	FY 3	FY 4	FY 5
Revenues
	Total Revenues	$360,000	$793,728	$875,006	$964,606	$1,063,382

Expenses & Costs

	Cost of goods sold	$64,800	$142,871	$157,501	$173,629	$191,409
	Lease	$50,000	$51,250	$52,531	$53,845	$55,191
	Marketing	$10,000	$8,000	$8,000	$8,000	$8,000
	Salaries	$157,015	$214,030	$235,968	$247,766	$260,155
	Initial expenditure	$10,000	$0	$0	$0	$0

	Total Expenses & Costs	$291,815	$416,151	$454,000	$483,240	$514,754

EBITDA		$68,185	$377,577	$421,005	$481,366	$548,628
	Depreciation	$27,160	$27,160	$27,160	$27,160	$27,160
EBIT		$41,025	$350,417	$393,845	$454,206	$521,468
	Interest	$23,462	$20,529	$17,596	$14,664	$11,731
PRETAX INCOME		$17,563	$329,888	$376,249	$439,543	$509,737
	Net Operating Loss	$0	$0	$0	$0	$0
	Use of Net Operating Loss	$0	$0	$0	$0	$0
	Taxable Income	$17,563	$329,888	$376,249	$439,543	$509,737
	Income Tax Expense	$6,147	$115,461	$131,687	$153,840	$178,408
NET INCOME		$11,416	$214,427	$244,562	$285,703	$331,329

Balance Sheet

		FY 1	FY 2	FY 3	FY 4	FY 5
ASSETS
	Cash	$154,257	$348,760	$573,195	$838,550	$1,149,286
	Accounts receivable	$0	$0	$0	$0	$0
	Inventory	$30,000	$33,072	$36,459	$40,192	$44,308
	Total Current Assets	$184,257	$381,832	$609,654	$878,742	$1,193,594

	Fixed assets	$180,950	$180,950	$180,950	$180,950	$180,950
	Depreciation	$27,160	$54,320	$81,480	$108,640	$135,800
	Net fixed assets	$153,790	$126,630	$99,470	$72,310	$45,150

TOTAL ASSETS		$338,047	$508,462	$709,124	$951,052	$1,238,744

LIABILITIES & EQUITY
	Debt	$315,831	$270,713	$225,594	$180,475	$135,356
	Accounts payable	$10,800	$11,906	$13,125	$14,469	$15,951
	Total Liability	$326,631	$282,618	$238,719	$194,944	$151,307

	Share Capital	$0	$0	$0	$0	$0
	Retained earnings	$11,416	$225,843	$470,405	$756,108	$1,087,437
	Total Equity	$11,416	$225,843	$470,405	$756,108	$1,087,437

TOTAL LIABILITIES & EQUITY		$338,047	$508,462	$709,124	$951,052	$1,238,744

Cash Flow Statement

		FY 1	FY 2	FY 3	FY 4	FY 5
CASH FLOW FROM OPERATIONS
	Net Income (Loss)	$11,416	$214,427	$244,562	$285,703	$331,329
	Change in working capital	($19,200)	($1,966)	($2,167)	($2,389)	($2,634)
	Depreciation	$27,160	$27,160	$27,160	$27,160	$27,160
	Net Cash Flow from Operations	$19,376	$239,621	$269,554	$310,473	$355,855

CASH FLOW FROM INVESTMENTS
	Investment	($180,950)	$0	$0	$0	$0
	Net Cash Flow from Investments	($180,950)	$0	$0	$0	$0

CASH FLOW FROM FINANCING
	Cash from equity	$0	$0	$0	$0	$0
	Cash from debt	$315,831	($45,119)	($45,119)	($45,119)	($45,119)
	Net Cash Flow from Financing	$315,831	($45,119)	($45,119)	($45,119)	($45,119)

	Net Cash Flow	$154,257	$194,502	$224,436	$265,355	$310,736
	Cash at Beginning of Period	$0	$154,257	$348,760	$573,195	$838,550
	Cash at End of Period	$154,257	$348,760	$573,195	$838,550	$1,149,286

Horse Boarding Business Plan FAQs

What is a horse boarding business plan.

A horse boarding business plan is a plan to start and/or grow your horse boarding business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Horse Boarding business plan using our Horse Boarding Business Plan Template here .

What are the Main Types of Horse Boarding Businesses?

There are a number of different kinds of horse boarding businesses , some examples include: Full Boarding, Pasture Boarding, and Self-Care Boarding.

How Do You Get Funding for Your Horse Boarding Business Plan?

Horse Boarding businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Horse Boarding Business?

Starting a horse boarding business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Horse Boarding Business Plan - The first step in starting a business is to create a detailed horse boarding business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your horse boarding business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your horse boarding business is in compliance with local laws.

3. Register Your Horse Boarding Business - Once you have chosen a legal structure, the next step is to register your horse boarding business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your horse boarding business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Horse Boarding Equipment & Supplies - In order to start your horse boarding business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your horse boarding business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful horse boarding business:

How to Start a Horse Boarding Business

May 9, 2016

5 Steps To Starting a Successful Equestrian Business

There are more than enough equestrian businesses that have great concepts and ideas, but are lacking in many areas. Maybe those areas are funds, branding, marketing, online presence, physical presence, or even just lack of business knowledge. Equestrian businesses can vary tremendously in terms of the venture, so we have formulated a generalized 5-step guide to creating your own successful equestrian business.

Step 1 – Find a Profit Motive

The biggest mistake we see people make in equestrian businesses is diving into the marketplace for “love of the sport” instead of having a profit motive. This may come off to many as a shock, but this is standard business practice in the outside world. We are all for the idea of “doing what you love”, but if you want to do what you love and you don’t care about the money, then don’t start a business, keep your love for the sport what it is: a hobby. If you can’t find a reasonable way that you are actually going to make money in your equestrian business, then you will be viewed by the IRS as a Tax Shelter . If the IRS decides to audit your records and finds that you have no viable way of actually earning a profit through your business, then your business will be considered a hobby, and this is where things get REAL ugly. You could owe thousands in back taxes from deduction adjustments, as well as penalties and interest. If the amount of losses are too large, you could be facing jail time. Find a profit motive, and save yourself the trouble.

Step 2 – Come Up With a Business Plan

As scary as this sounds, many equestrian businesses do not fulfill this step properly. Devising a business plan is the most important step, because this step will calculate if your business will succeed or fail. Coming up with a business plan does not need to be extremely formal with cover sheets and endless paragraphs of statistics (unless you are applying for a major loan). This business plan is designed for you to analyze the costs and revenue associated with your business idea. This can be done on a simple microsoft excel spreadsheet. Obviously, in order to fill this spreadsheet out correctly you are going to need to research things such as: all fixed costs involved, all variable costs involved, the size and location of the market, strength of competitors, and market availability. Once you have come up with these numbers, you will be able to accurately see how much money your business can make against the costs on a per week, per month, per year basis. Because most people tend to under-estimate their costs, and overestimate their sales, the research is what is going to pay off here. It wouldn’t hurt to reach out to a similar business and ask them some of these questions.

Step 3 – Get Feedback

Why is this step important? Because your business idea might sound really cool to you, but it may be a horrible idea in the eyes of others. If other people don’t believe in your idea, then your market is already decreasing, and you haven’t even started yet! Before you blow through thousands of dollars and waste countless hours working on your idea, you should get some feedback from different groups of people. During this stage you may find that there are other issues or problems you may face that you didn’t even think about! If you want to be “mysterious” with your idea, then just ask generalized questions without going too deep into exactly what it is you are doing. Remember, that once you start your business you will need to sell your products or services to these people, so they are a great starting point for feedback on a business idea.

Step 4 – Be Different

The #1 reason businesses fail in the United States is that they cannot separate from their competitors enough to cut through the market. No matter what the business idea is, you have to be different in some way. You need to have a different look, feel, or something of the sort. If you’re just like everybody else who is doing what you do, then why would they want to buy from you? As a customer, if you can’t give me at least 3 reasons why your company is better than your competition, then I’m not going to buy from you. period. You need to be different in terms of branding, marketing, and quality. Give your customers many reasons why you’re better than the next. This will not only help you beat your competitors, but will also help you work towards making your product or service that much better.

Step 6 – Market, Market, Market

Once you have your business set up and you’re all ready to get selling then you will need to make friends with your greatest asset: the supreme power of marketing. Marketing is the single, most-powerful weapon you can add to your arsenal, hands down. You could have the greatest product in the world, but without proper marketing you WILL fail, and your competitors will be laughing all the way to the bank. Marketing is like a very strategic game of chess, except the winner takes the money, the customers, the loyalty, the recognition, and the respect, while the loser goes home with an empty bank account and $50,000 worth of inventory they can’t sell. Marketing is a very dangerous tool in the business world, and it is what drives multi-billion dollar companies to higher grounds. No matter how big or how small your company is, you’ll always grow with proper marketing. When I refer to “proper marketing”, I do not mean posting spammy Facebook posts, twitter auto-messages, and paying some company to send 10,000,000 emails advertising your products to a list of people who don’t care. I’m talking about marketing that produces REAL results. Marketing that tells the right story to the right people at the right time. Marketing that lets people know that this is what they need, and this is what they want.

With the correct implementation of these 5 steps, your equestrian business will be on its way to success!

If you’re looking for help, check out our Equestrian Marketing Services .

Best Strategies When Planning To Start a Commercial Equine Business

A thorough business plan, underpinned by robust market research, clear financial forecast, and legal compliance, is paramount to laying the foundation for a successful equine business.
Sufficient funding, secured through various means such as personal savings or third-party investment, is crucial to cover initial and operational costs.
Strong relationships with vendors supply necessary resources on time, potentially lead to better pricing, and offer valuable industry insights.
Effective marketing strategies, tailored to your target audience and embodying your brand’s story, boost visibility, attract customers, and bolster your bottom line.

Starting your own commercial equine business can be both exciting and challenging. It’s crucial to establish a strategic plan that ensures the welfare of your horses, aligns with your business goals, and satisfies your customers’ expectations. Dive into the best strategies you should consider to make your equine business a success.

Develop a Business Plan

Having a detailed business plan serves as the blueprint for your equine business. It outlines your business objectives, strategies for achieving them, the structure of your business, and the financial forecasts. Here are some things you need to consider when doing one:

Conduct Market Research

Market research is an essential step in creating your business plan. This involves understanding your potential customer base, identifying your competition, and discerning the potential profitability of your equine business. You should investigate who your competitors are, what services they offer, and at what price points.

Understanding the demographics of your potential customer base is also crucial – are they horse owners, riding schools, or equestrian athletes? Research these factors diligently, as they will guide your pricing strategy and service offerings.

Furthermore, understanding market trends can help you anticipate future demand and growth opportunities, enabling you to craft a sustainable and growth-oriented business strategy. Effective market research is the first step towards a successful and profitable equine business.

Secure Funding

Funding is vital to establishing any new business, including an equine venture. Your business plan should detail the amount of initial capital needed to launch your venture, as well as projected ongoing costs. Potential expenses include:

Purchasing or leasing land.
Building or renovating stables.
Buying horses.
Covering feed and veterinary care.

Beyond this, operational costs such as staff wages, insurance, and marketing will need to be accounted for. You can explore various funding options once you’ve established your financial needs. These could include personal savings, loans, or investments from third parties.

Remember, a clear and accurate financial forecast can significantly increase your chances of securing the necessary funding. It also helps manage your resources efficiently, ensuring a smooth operational flow and long-term profitability. Finance is the lifeblood of any business, making securing funding a critical step in your journey.

Obtain Necessary Permits and Licenses

Compliance with legal requirements is non-negotiable in establishing and operating your equine business. This stage involves obtaining the permits and licenses required by local, state, and federal authorities. The nature of permits and licenses required may vary depending on your equine business’s specific services, such as boarding, breeding, training, or riding lessons.

Researching local zoning laws is crucial, affecting where you can establish your business. Additionally, you might require specific permits for waste management, given that equine businesses generate considerable waste. Remember, non-compliance can lead to hefty fines or even business closure.

To avoid this, consult a legal advisor familiar with equine law for guidance, ensuring a legally compliant business. Legality may seem complex, but it is a critical step towards a successful and reputable equine business.

Invest in High-Quality Infrastructure

Investing in high-quality infrastructure is crucial to creating a successful equine business. It ensures your horses’ welfare and enhances your establishment’s visual appeal and efficiency. One type of infrastructure to consider is pole barn commercial buildings .

These structures are typically more affordable, flexible, and quicker to construct than traditional barns, making them an excellent choice for housing horses, storing feed, or sheltering equipment. Furthermore, they are easy to customize, scalable to accommodate business growth, and can withstand extreme weather conditions, adding to their appeal.

Investing in high-quality infrastructure like pole barn commercial buildings lays a strong foundation for the safety and efficiency of your operations while ensuring an aesthetically pleasing environment that attracts and retains customers. Remember, high-quality infrastructure is not just a cost but an investment towards a thriving and sustainable equine business.

Establish Strong Vendor Relationships

Building strong relationships with your suppliers or vendors is a key factor in ensuring the smooth running of your equine business. Reliable suppliers provide the necessary resources, such as feed, equipment, veterinary services, and more, essential for your operations.

Maintaining a good relationship with these vendors ensures you receive quality goods and services on time, and it may also open up avenues for better pricing, favorable terms, and quick response times during emergencies.

Strong vendor relationships could also lead to valuable industry insights and advice, contributing to your business growth and improvement. Remember, your vendors are not just service providers but partners in your business journey. Cultivating these relationships can profoundly impact your success and sustainability in the equine industry.

Develop Marketing Strategies

Developing effective marketing strategies is vital for the growth and profitability of your equine business. The first step is to define your unique selling proposition (USP) – what makes your business stand out from the competition? Then, consider your target audience and the best channels to reach them.

This could include social media, email campaigns, a professional website, local events, and word of mouth. Remember to incorporate your brand’s story and values into all your marketing endeavors, as this resonates with customers and builds brand loyalty.

Equally important is tracking, analyzing, and adjusting your strategies based on their performance, enabling your business to improve and reach more potential customers continuously. A well-planned and executed marketing strategy can significantly amplify your brand visibility, attract and retain a loyal customer base, and ultimately bolster your bottom line.

Remember, consistency in your efforts and adaptability in your approach are key to navigating the dynamic business landscape. Now, it’s time to apply these strategies to your unique business plan and turn your dream of owning an equine business into reality. Don’t wait — start crafting your success story today!

About The Author

What Are the Startup Costs for an Equine Facility?

By henry sheykin, resources on equine facility.

Financial Model
Business Plan
Value Proposition
One-Page Business Plan
SWOT Analysis
Business Model
Marketing Plan
Bundle Business Plan & Fin Model

Introduction

Welcome to our blog post on equine facilities, where we explore the thriving industry and its remarkable growth. As the demand for equine-related activities continues to rise, it is essential to understand the various aspects of running an equine facility successfully. In this article, we will delve into the operating expenses that are crucial to consider when managing an equine facility.

Operating Expenses

Operating an equine facility involves various costs that are essential for its smooth functioning and the well-being of the horses. These expenses can vary depending on the size of the facility, the number of horses, and the level of services provided. It is important for facility owners and managers to carefully consider and budget for these operating costs to ensure the sustainability and profitability of their equine business.

Expense	Dependency
Feed and hay expenses	Dependent on the number of horses and their dietary requirements.
Veterinary and medical supplies	Dependent on the health and medical needs of the horses, as well as preventive care.
Facility maintenance and repairs	Dependent on the age and condition of the facility, as well as regular upkeep and repairs.
Staff wages and benefits	Dependent on the number of employees, their roles, and the local labor market.
Insurance premiums	Dependent on the coverage required, the value of the horses, and the facility's risk profile.
Utility bills (electricity, water, etc.)	Dependent on the size of the facility, the number of horses, and the local utility rates.
Equipment and machinery maintenance	Dependent on the type and quantity of equipment used, as well as regular servicing and repairs.
Advertising and marketing expenses	Dependent on the facility's marketing strategy, target audience, and desired level of promotion.
Administrative and office expenses	Dependent on the size of the facility, the complexity of administrative tasks, and the need for office supplies and software.

These operating expenses are crucial to ensure the proper care, maintenance, and management of an equine facility. By carefully monitoring and budgeting for these costs, facility owners can maintain a financially sustainable operation while providing a high standard of care for their horses.

Feed and Hay Expenses

One of the significant expenses for an equine facility is the cost of feed and hay. Horses require a balanced diet to maintain their health and performance, and providing them with high-quality feed and hay is essential.

According to the latest statistical information, the average cost of feed for a horse in the US ranges from $1,500 to $3,000 per year. This cost can vary depending on factors such as the horse's size, activity level, and dietary requirements. Additionally, the cost of hay can range from $4 to $15 per bale, with an average horse consuming around 15 to 20 bales per month.

It is crucial for equine facility owners to carefully manage their feed and hay expenses to ensure the well-being of the horses while maintaining profitability. This can be achieved through strategic sourcing and purchasing practices, such as buying in bulk or establishing relationships with local suppliers.

Furthermore, implementing efficient feeding practices can help minimize waste and reduce costs. This includes properly measuring and distributing feed portions, as well as monitoring the horses' consumption to avoid overfeeding or underfeeding.

In addition to the direct expenses of feed and hay, equine facility owners should also consider the indirect costs associated with storage and handling. Proper storage facilities, such as barns or feed rooms, are necessary to protect the feed and hay from spoilage or contamination. Regular maintenance and cleaning of these facilities are essential to ensure the quality and safety of the feed.

Overall, feed and hay expenses are a significant consideration for equine facility owners. By carefully managing these costs and implementing efficient practices, facility owners can provide the necessary nutrition for the horses while maintaining a profitable business.

Equine Facility Business Plan Get Template

Veterinary and Medical Supplies

When operating an equine facility, it is crucial to have access to a reliable supply of veterinary and medical products. These supplies are essential for maintaining the health and well-being of the horses in your care. According to recent statistics, the market for veterinary and medical supplies in the United States is valued at approximately $10 billion.

Investing in high-quality veterinary and medical supplies is essential for ensuring the proper care and treatment of horses. These supplies include medications, vaccines, bandages, wound care products, diagnostic equipment, and surgical instruments. It is important to source these supplies from reputable suppliers to ensure their effectiveness and safety.

When considering the cost of veterinary and medical supplies, it is important to factor in the ongoing expenses associated with maintaining a well-stocked inventory. The prices of these supplies can vary depending on the brand, quantity, and specific product. It is advisable to establish a relationship with a trusted supplier who can offer competitive pricing and reliable delivery.

In addition to the basic veterinary and medical supplies, it is also important to consider investing in specialized equipment for your equine facility. This may include items such as equine ultrasound machines, digital radiography systems, or specialized surgical equipment. These investments can enhance the level of care you can provide to the horses and attract clients who value advanced medical capabilities.

Regularly reviewing and updating your inventory of veterinary and medical supplies is essential for maintaining the health and safety of the horses in your care. It is important to monitor expiration dates and ensure that all supplies are stored properly to maintain their effectiveness. Additionally, staying informed about the latest advancements in equine medical care can help you make informed decisions about the supplies and equipment you invest in.

In conclusion, veterinary and medical supplies are a critical component of operating an equine facility. Investing in high-quality supplies and equipment is essential for providing top-notch care to the horses and attracting clients who value the well-being of their animals. By staying informed about the latest advancements and maintaining a well-stocked inventory, you can ensure the health and safety of the horses in your care.

Facility maintenance and repairs

Ensuring the proper maintenance and repair of an equine facility is crucial for its smooth operation and the safety of the horses and riders. Regular maintenance and prompt repairs not only contribute to the overall functionality of the facility but also help in maintaining a positive reputation among horse owners and the broader equine community.

According to the latest statistical information, the average annual expenditure on facility maintenance and repairs in the equine industry in the US is approximately $10,000 to $20,000. This includes routine maintenance tasks such as fence repairs, stall cleaning, and arena footing maintenance, as well as more significant repairs like roof repairs or equipment replacement.

Investing in regular maintenance can help prevent costly repairs in the long run. By conducting regular inspections and addressing any issues promptly, facility owners can minimize the risk of accidents or injuries to horses and riders. It also helps in maintaining a clean and aesthetically pleasing environment, which is essential for attracting and retaining clients.

Facility maintenance and repairs should be approached systematically. Creating a maintenance schedule and checklist can help ensure that all necessary tasks are completed on time. This may include regular inspections of fences, gates, and other structures, as well as checking the condition of equipment and facilities such as water troughs, lighting, and ventilation systems.

When it comes to repairs, it is important to have a reliable network of contractors and suppliers who specialize in equine facility maintenance. This ensures that any repairs can be carried out efficiently and effectively, minimizing downtime and disruption to the facility's operations.

In addition to routine maintenance and repairs, it is also important to allocate a budget for unexpected or emergency repairs. This can help cover unforeseen expenses such as storm damage or equipment failure, ensuring that the facility can quickly recover and resume normal operations.

Overall, facility maintenance and repairs are essential aspects of running a successful equine facility. By prioritizing regular maintenance, addressing repairs promptly, and budgeting for unexpected expenses, facility owners can create a safe and well-maintained environment that meets the needs of horse owners and the broader equine community.

Staff wages and benefits

When operating an equine facility, it is crucial to consider the wages and benefits provided to the staff members. The equine industry in the United States offers a range of employment opportunities, from stable hands and grooms to trainers and riding instructors. The wages and benefits offered to these individuals can vary depending on factors such as experience, qualifications, and the size of the facility.

According to the latest statistical information, the average annual wage for equine facility staff in the US ranges from $25,000 to $45,000. This includes positions such as stable hands, grooms, and barn managers. Trainers and riding instructors, who often require specialized skills and certifications, can earn higher salaries, ranging from $30,000 to $60,000 per year.

In addition to wages, equine facility owners should also consider providing benefits to their staff members. These benefits may include health insurance, retirement plans, paid time off, and access to professional development opportunities. Offering competitive benefits can help attract and retain skilled and dedicated staff members, ensuring the smooth operation of the facility.

It is important for equine facility owners to carefully budget for staff wages and benefits, as they are a significant expense for the business. By offering fair wages and attractive benefits, owners can create a positive work environment and foster employee loyalty and satisfaction.

Furthermore, it is worth noting that the equine industry is highly competitive, and facilities that provide better wages and benefits may have a higher chance of attracting and retaining top talent. This can ultimately contribute to the success and reputation of the equine facility.

In conclusion, when considering the staff wages and benefits for an equine facility, it is essential to take into account the latest statistical information on industry standards. By offering competitive wages and attractive benefits, equine facility owners can create a positive work environment and attract skilled staff members who will contribute to the success of the business.

Insurance premiums

When operating an equine facility, it is crucial to have appropriate insurance coverage to protect against potential risks and liabilities. Insurance premiums for equine facilities can vary depending on several factors, including the size of the facility, the number of horses boarded, the types of services offered, and the location of the facility.

According to the latest statistical information, the average annual insurance premium for an equine facility in the United States ranges from $2,000 to $10,000 or more, depending on the aforementioned factors. This cost can be a significant expense for equine facility owners, but it is a necessary investment to ensure the financial security and protection of the business.

Insurance premiums for equine facilities typically cover a range of risks, including property damage, liability for injuries to horses or riders, and potential legal expenses. It is important to work with a reputable insurance provider that specializes in equine-related coverage to ensure that all potential risks are adequately addressed.

In addition to general liability insurance, equine facility owners may also consider additional coverage options such as care, custody, and control insurance, which provides protection in the event of injury, illness, or death of a horse while under the facility's care.

It is essential for equine facility owners to carefully review their insurance policies and understand the coverage limits, deductibles, and exclusions. Regularly reassessing insurance needs and updating coverage as the business grows and evolves is also recommended.

While insurance premiums can be a significant expense for equine facility owners, they are a necessary investment to protect against potential financial losses and liabilities. By ensuring adequate insurance coverage, equine facility owners can have peace of mind knowing that they are prepared for any unforeseen events or accidents that may occur.

Equine Facility Financial Model Get Template

Utility bills (electricity, water, etc.)

Running an equine facility requires careful management of utility bills, including electricity, water, and other related expenses. These costs can significantly impact the overall financial health of the business. According to the latest statistical information, the average monthly utility bill for an equine facility in the US ranges from $500 to $1,000.

Electricity: Electricity is a crucial utility for an equine facility as it powers various equipment, lighting, and heating systems. On average, the monthly electricity bill for an equine facility can range from $300 to $600. This cost may vary depending on the size of the facility, the number of horses, and the extent of electrical usage.

Water: Water is another essential utility for an equine facility, used for horse hydration, cleaning, and maintenance purposes. The monthly water bill for an equine facility typically ranges from $100 to $300. The actual cost may vary based on factors such as the number of horses, the size of the facility, and the local water rates.

Other utilities: In addition to electricity and water, equine facilities may also incur expenses for other utilities such as gas, waste disposal, and internet services. These costs can vary depending on the specific needs and services offered by the facility.

It is important for equine facility owners to carefully monitor and manage their utility bills to ensure cost-effectiveness and sustainability. Implementing energy-efficient practices, such as using LED lighting, installing timers for equipment, and optimizing water usage, can help reduce utility expenses and minimize the environmental impact.

By accurately budgeting and tracking utility costs, equine facility owners can better allocate their resources and ensure the long-term viability of their business.

Equipment and Machinery Maintenance

Proper maintenance of equipment and machinery is crucial for the smooth operation of an equine facility. Regular upkeep ensures that the equipment remains in good working condition, minimizing the risk of breakdowns and accidents. It also extends the lifespan of the equipment, reducing the need for costly replacements.

According to recent statistical information, the average annual expenditure on equipment and machinery maintenance in the equine industry is approximately $10,000 to $15,000 per facility. This includes routine maintenance tasks such as cleaning, lubricating, and inspecting equipment, as well as more significant repairs or replacements when necessary.

To effectively manage equipment and machinery maintenance, it is essential to establish a comprehensive maintenance schedule. This schedule should outline regular maintenance tasks and their frequency, ensuring that no equipment is overlooked. It is also advisable to keep detailed records of all maintenance activities, including dates, tasks performed, and any issues identified.

When it comes to equipment and machinery maintenance, it is crucial to prioritize safety. Regularly inspecting equipment for any signs of wear or damage can help identify potential hazards before they cause accidents. Additionally, providing proper training to staff members on equipment operation and maintenance protocols is essential to ensure their safety and the longevity of the equipment.

Investing in high-quality equipment and machinery can also contribute to reducing maintenance costs in the long run. While the initial investment may be higher, durable and reliable equipment is less likely to require frequent repairs or replacements.

In conclusion, equipment and machinery maintenance is a vital aspect of running an equine facility. By implementing a comprehensive maintenance schedule, prioritizing safety, and investing in quality equipment, facility owners can ensure the smooth operation of their business while minimizing costs and maximizing the lifespan of their equipment.

Advertising and Marketing Expenses

When it comes to running an equine facility, advertising and marketing expenses play a crucial role in attracting customers and promoting the services offered. In the United States, the equine industry is highly competitive, and it is essential for businesses to invest in effective marketing strategies to stand out from the competition.

According to recent statistical information, the average advertising and marketing expenses for equine facilities in the US range from $5,000 to $20,000 per year. This includes various marketing channels such as online advertising, print media, social media marketing, and participation in equine-related events and trade shows.

Online advertising has become increasingly important in reaching a wider audience. Equine facilities often allocate a significant portion of their marketing budget to online platforms such as Google Ads, social media advertising, and targeted email campaigns. These channels allow businesses to reach potential customers who are actively searching for boarding and training services for their horses.

In addition to online advertising, print media still holds value in the equine industry. Equine facilities may invest in advertisements in local horse magazines, newspapers, and directories to reach a more traditional audience. These print advertisements can be particularly effective in targeting local horse owners who may not be as active online.

Social media marketing has also become a powerful tool for equine facilities. Platforms such as Facebook, Instagram, and YouTube allow businesses to showcase their facilities, training programs, and success stories. By regularly posting engaging content and interacting with followers, equine facilities can build a strong online presence and attract potential customers.

Participating in equine-related events and trade shows is another effective way to market an equine facility. These events provide an opportunity to showcase the facility, network with industry professionals, and connect with potential customers. However, it is important to note that participation in such events can incur additional expenses, including booth fees, travel costs, and promotional materials.

In conclusion, advertising and marketing expenses are an essential investment for equine facilities. By allocating a portion of the budget to various marketing channels, businesses can effectively promote their services, attract customers, and meet the growing demand for equine-related activities.

Administrative and Office Expenses

Running an equine facility involves various administrative and office expenses that are essential for the smooth operation of the business. These expenses encompass a range of costs associated with managing the facility, maintaining records, and providing administrative support to clients and staff.

According to the latest statistical information, the average annual administrative and office expenses for an equine facility in the US amount to approximately $10,000 to $20,000. This includes costs such as office supplies, software subscriptions, utilities, insurance, and professional services.

Office supplies play a crucial role in ensuring the efficient functioning of the facility. These expenses cover items like paper, pens, printer ink, and other essential supplies needed for day-to-day administrative tasks. Additionally, equine facilities often rely on specialized software for managing horse records, scheduling appointments, and handling billing. The cost of these software subscriptions can vary depending on the specific needs of the facility.

Utilities, such as electricity and water, are necessary for maintaining a comfortable and functional office space. These expenses can fluctuate based on the size of the facility and the number of administrative staff members. Equine facilities also need to allocate a portion of their budget towards insurance coverage to protect against potential liabilities and risks associated with horse ownership and training.

Furthermore, equine facilities may require the assistance of professionals such as accountants, lawyers, or consultants to ensure compliance with legal and financial regulations. These professional services can add to the overall administrative and office expenses.

It is important for equine facility owners and managers to carefully budget and allocate funds for administrative and office expenses. By effectively managing these costs, the facility can maintain a well-organized and efficient administrative system, which ultimately contributes to the overall success of the business.

In conclusion, administrative and office expenses are an integral part of running an equine facility. By understanding the various costs involved and staying updated on the latest statistical information, facility owners can make informed decisions and effectively manage their administrative and office expenses.

In conclusion, managing an equine facility requires careful consideration of various operating expenses. From feed and hay expenses to veterinary and medical supplies, each cost plays a vital role in maintaining the well-being of the horses and the overall success of the facility. It is crucial to allocate funds for facility maintenance and repairs, staff wages and benefits, insurance premiums, utility bills, equipment and machinery maintenance, advertising and marketing expenses, as well as administrative and office expenses.

By understanding and effectively managing these expenses, equine facility owners can ensure the smooth operation of their business and provide the best possible care for their horses. It is important to regularly review and adjust budgets to accommodate any changes in the industry or facility needs. With proper financial planning and attention to detail, equine facilities can thrive and contribute to the growth of this remarkable industry.

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Equine Therapy Business Plan [Sample Template]

By: Author Joy Nwokoro

Home » Business Plans » Medical and Healthcare

An equine therapy business is a type of business that offers therapeutic services to individuals who are struggling with physical, mental, or emotional challenges using horses. Equine therapy is a form of therapy that involves interacting with horses in a structured and intentional way to achieve specific therapeutic goals.

Equine therapy can help individuals with a wide range of challenges, such as anxiety, depression, post-traumatic stress disorder (PTSD), autism, attention-deficit/hyperactivity disorder (ADHD), and more. The therapy can include various activities such as horse grooming, feeding, groundwork, and riding.

The equine therapy business belongs to the healthcare industry and available data shows that the healthcare industry is one of the largest and fastest-growing industries in the world. According to a report by the World Health Organization, the global healthcare market was valued at around $8.45 trillion in 2018 and is projected to grow at a compound annual growth rate (CAGR) of 7.4 percent from 2019 to 2026.

Steps on How to Write an Equine Therapy Business Plan

Executive summary.

Daniel Rudolph® Equine Therapy Center, Inc. is a Dallas, Texas-based equine therapy business that offers therapeutic services to individuals facing physical, mental, or emotional challenges. To support our equine therapy services, we have invested in a well-maintained and equipped facility that provides a safe and comfortable environment for our clients and horses.

Our team is comprised of experienced equine handlers, licensed therapists, and business professionals who are committed to providing exceptional care and service.

At Daniel Rudolph® Equine Therapy Center, Inc., we understand the importance of providing a comprehensive and personalized approach to equine therapy. We work with each client to create a tailored treatment plan that meets their unique needs and goals.

Our approach is grounded in evidence-based practices, and we continually evaluate and improve our services to ensure the best possible outcomes for our clients.

We plan to generate revenue through a combination of private pay, insurance reimbursement, and partnerships with healthcare providers and community organizations.

Our target market includes individuals of all ages facing various physical, mental, or emotional challenges, as well as healthcare providers and community organizations seeking to offer equine therapy services to their clients. Daniel Rudolph is the founder and CEO of Daniel Rudolph® Equine Therapy Center, Inc.

Company Profile

A. our products and services.

Daniel Rudolph® Equine Therapy Center, Inc. will offer services that include individual and group therapy sessions, workshops, and retreats. We work with licensed and certified equine therapists who are trained to help clients achieve specific therapeutic goals using a range of equine-assisted activities, including horse grooming, feeding, groundwork, and riding.

Our services are designed to help individuals with a wide range of challenges, such as anxiety, depression, post-traumatic stress disorder (PTSD), autism, attention-deficit/hyperactivity disorder (ADHD), and more enjoy full restoration.

b. Nature of the Business

Our equine therapy will operate the B2C – Business to consumer business model. We will offer our services directly to the end user without any middleman arrangement.

c. The Industry

Daniel Rudolph® Equine Therapy Center, Inc. will operate in the Healthcare industry.

d. Mission Statement

At Daniel Rudolph® Equine Therapy Center, Inc., our mission is to provide a safe, supportive, and transformative environment where individuals can heal, grow, and thrive through equine therapy. We are committed to delivering evidence-based, personalized, and comprehensive services that promote physical, mental, and emotional well-being for our clients.

e. Vision Statement

Our vision at Daniel Rudolph® Equine Therapy Center, Inc. is to be the leading provider of equine therapy services, recognized for our commitment to excellence, innovation, and compassionate care. We aim to empower individuals of all ages facing physical, mental, or emotional challenges to reach their full potential through the power of equine therapy.

We envision a world where equine therapy is widely recognized and accessible as an effective and complementary form of healthcare.

f. Our Tagline (Slogan)

Daniel Rudolph® Equine Therapy Center, Inc. – You Can Heal, Grow, And Thrive Through Equine Therapy!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Daniel Rudolph® Equine Therapy Center, Inc. will be formed as a Limited Liability Company, LLC.

h. Our Organizational Structure

Chief Operating Officer (Owner)
Office Manager
Equine Therapist (Licensed Therapist)
Equine Specialist
Marketing and Outreach Coordinator
Customer Service Officer (Stable Hand)

i. Ownership/Shareholder Structure and Board Members

Daniel Rudolph (Owner and Chairman/Chief Executive Officer) 51 Percent Shares
Norman Patrick (Board Member) 19 Percent Shares
Cyril Jacobs (Board Member) 10 Percent Shares
Ernest Mark (Board Member) 10 Percent Shares
Magdalene Joseph (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

Unique therapeutic approach
Passionate and knowledgeable staff
Animal-assisted therapy
Strong community support

b. Weakness

The number of therapy horses may be limited, which could potentially limit the number of clients the business can serve.
The cost of maintaining therapy horses, including feed, housing, and veterinary care, can be high.
The business may not be well-known in the community, which could limit the number of clients it serves.

c. Opportunities

As more people look for alternative approaches to traditional therapy, there may be an increased demand for equine therapy.
Collaborating with healthcare providers, such as psychologists and psychiatrists, could increase referrals to the business.
The business could potentially diversify its services by offering other forms of animal-assisted therapy or by expanding its services to include different types of therapy.

i. How Big is the Industry?

The healthcare industry is a big and growing industry and as a matter of fact, individuals who are struggling with physical, mental, or emotional challenges have started embracing equine therapy as a means of treatment.

ii. Is the Industry Growing or Declining?

The healthcare industry is one of the largest and fastest-growing industries in the world. According to a report by the World Health Organization, the global healthcare market was valued at around $8.45 trillion in 2018 and is projected to grow at a compound annual growth rate (CAGR) of 7.4 percent from 2019 to 2026.

iii. What are the Future Trends in the Industry

The Healthcare industry cum equine therapy sector is changing, and players in the industry are improvising. No doubt, technology, and customized software will change the landscape of the Healthcare industry going forward.

iv. Are There Existing Niches in the Industry?

No, there are no niche ideas when it comes to the equine therapy line of business. This is so because the equine therapy business is a niche idea in the Healthcare industry.

v. Can You Sell a Franchise of Your Business in the Future?

Daniel Rudolph® Equine Therapy Center, Inc. has plans to sell franchises in the nearest future and we will target major cities with growing working class and upwardly mobile people who are subjected to physical, mental, or emotional challenges in the United States of America.

Economic downturns could potentially decrease the number of clients the business serves, as individuals may have less disposable income for non-essential services.
Other equine therapy businesses or traditional therapy businesses could compete for clients.
There may be legal issues related to the use of animals in therapy, such as liability issues or licensing requirements.

i. Who are the Major Competitors?

Equest Center for Therapeutic Riding
Hearts and Horses
Mane Stream
Pegasus Therapeutic Riding
Quantum Leap Farm
SIRE Therapeutic Horsemanship
Shangri-La Therapeutic Academy of Riding
Special Equestrians
Stirrups ‘n Strides Therapeutic Riding Center
Talisman Therapeutic Riding
Three Gaits
Windrush Farm Therapeutic Equitation
Horses and Heroes
Little Bit Therapeutic Riding Center
Project Horse Empowerment Center
StableStrides
Victory Therapy Center
Walk On Therapeutic Riding Program
Wings of Hope Ranch.

ii. Is There a Franchise for Equine Therapy Business?

Yes, there are franchise opportunities for equine therapy business, and here are some of them;

Strides to Success
Horse Sense for Special Riders
Dream Riders
Little Hooves and Big Hearts
Horses Healing Humans
Rocking Horse Ranch Therapeutic Riding Program
Hearts and Horses for Heroes
Happy Hooves Equestrian Center
Pegasus Equine Therapy
Spirit Horse Nation.

iii. Are There Policies, Regulations, or Zoning Laws Affecting the Equine Therapy Business in the United States of America?

Yes, there are policies, regulations, and zoning laws that may affect equine therapy businesses in the United States. These may vary by state and local jurisdiction, so it’s important for equine therapy business owners to research and understand the relevant laws in their area.

Some states require equine therapy businesses to obtain a license or certification in order to operate legally. These requirements may vary depending on the type of therapy being provided and the qualifications of the staff. Equine therapy businesses may be required to carry liability insurance to protect against accidents or injuries that may occur during therapy sessions.

Equine therapy businesses must comply with animal welfare regulations to ensure the safety and well-being of therapy horses. They must also comply with health and safety regulations to ensure the safety and well-being of clients and staff.

Some local jurisdictions may have zoning laws that restrict where equine therapy businesses can be located. For example, a zoning law may require the business to be located in an area zoned for agriculture. Equine therapy businesses must comply with the Americans with Disabilities Act (ADA) to ensure that their facilities and services are accessible to individuals with disabilities.

Marketing Plan

A. who is your target audience, i. age range.

We don’t have any age range. We will attend to all clients who want our service.

ii. Level of Educational

We don’t have any restrictions on the level of education of those who want our equine therapy.

iii. Income Level

We don’t have any cap on the income level of those who will use our equine therapy.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we are looking forward to welcoming to our equine therapy center.

v. Language

There is no restriction when it comes to the language spoken by the people we are looking forward to welcoming to our equine therapy center but we will prefer people that speak English and Spanish.

vi. Geographical Location

Anybody from any geographical location will be welcome in our equine therapy center.

vii. Lifestyle

Daniel Rudolph® Equine Therapy Center, Inc. will not restrict any person from accessing our facility and services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

Host Themed Events That Catch the Attention of Potential Clients.
Tap Into Text Marketing.
Use FOMO to Run Photo Promotions.
Share Your Events in Local Groups and Pages.
Turn Your Social Media Channels into a Resource
Develop Your Business Directory Profiles
Build Relationships with other healthcare service providers and related organizations in our Area

i. Traditional Marketing Strategies

Marketing through Direct Mail.
Print Media Marketing – Newspapers & Magazines.
Broadcast Marketing -Television & Radio Channels.
OOH Marketing – Public Transit like Buses and Trains, Billboards, Street shows, and Cabs.
Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

Social Media Marketing Platforms.
Influencer Marketing.
Email Marketing.
Content Marketing.
Search Engine Optimization (SEO) Marketing.
Affiliate Marketing
Mobile Marketing.

iii. Social Media Marketing Plan

Start using chatbots.
Create a personalized experience for each of our clients.
Create an efficient content marketing strategy.
Create a community for our freelance marketers and influencers.
Gear up our profiles with a diverse content strategy.
Use brand advocates.
Create profiles on relevant social media channels.
Run cross-channel campaigns.

c. Pricing Strategy

Daniel Rudolph® Equine Therapy Center, Inc. will adopt the following pricing strategies:

Cost-Plus Pricing
Value-Based Pricing
Competitive Pricing
Dynamic Pricing
Bundle Pricing

Please note that our pricing strategy is based on a careful analysis of the costs and profitability of the business, as well as the needs and preferences of the target customer base.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, hospitals, freelance marketers, and social media influencers to help refer clients to us.

Daniel Rudolph® Equine Therapy Center, Inc. will also leverage on the 4 Ps of marketing which is a place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our patients and donors.

b. Inventory Strategy

The fact that we will need equine therapy supplies and medications means that Daniel Rudolph® Equine Therapy Center, Inc. will operate an inventory strategy that is based on a day-to-day methodology for ordering, maintaining, and processing items in our warehouse.

We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

Daniel Rudolph® Equine Therapy Center, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Here are the payment options that Daniel Rudolph® Equine Therapy Center, Inc. will make available to her donors and contributors;

Bank Transfers
Credit or Debit Card
Electronic Payment Systems such as PayPal or Venmo.

d. Return Policy, Incentives, and Guarantees

At Daniel Rudolph® Equine Therapy Center, Inc., we offer services, and the nature of services we offer does not accommodate a return policy but we will make sure we give out incentives from time to time to our esteemed customers. We will also give a satisfaction guarantee to all our customers.

e. Customer Support Strategy

Our customer support strategy will involve ensuring that clients can contact our equine therapy business through multiple communication channels, such as email, phone, and social media. we will make sure that all contact information is clearly displayed on the business’s website and promotional materials.

Operational Plan

Our operational plan will cover involve developing and marketing a range of equine therapy programs and services that cater to clients with different needs, including children with disabilities, veterans, and individuals struggling with mental health issues.

Overall, we plan to expand our revenue by 30 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting partnerships and referrals that will enable the firm to boost our service offerings and support revenue growth.

a. What Happens During a Typical Day at an Equine Therapy Center?

The business is open for the day’s work
The staff begins the day by checking on the horses and feeding them. They also check the condition of the stables, tack, and other equipment. The therapy horses are groomed and prepared for the day’s activities.
Clients who arrive for therapy sessions are greeted by staff members who conduct an initial intake and evaluation. During this process, clients provide information about their medical history, current condition, and goals for therapy.
Marketing/website upkeep
Administrative duties
The business is closed for the day.

b. Production Process

There is no production process when it comes to an equine therapy business.

c. Service Procedure

Our service procedure is focused on providing clients with individualized therapy programs that are designed to meet their unique needs and goals. Staff members work closely with clients to monitor their progress and adjust therapy programs as needed to ensure the best possible outcomes.

d. The Supply Chain

Daniel Rudolph® Equine Therapy Center, Inc. will establish a business relationship with wholesale suppliers of equine therapy supplies and medications.

e. Sources of Income

Daniel Rudolph® Equine Therapy Center, Inc. makes money from;

Therapy sessions
Special events
Donations and grants
Boarding and training
Merchandise sales
Corporate partnerships.

Financial Plan

A. amount needed to start our equine therapy center.

Daniel Rudolph® Equine Therapy Center, Inc. would need an estimate of $285,500 to successfully set up our equine therapy in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Cost Involved?

Business Registration Fees – $750.
Legal expenses for obtaining licenses and permits – $7,300.
Marketing, Branding, and Promotions – $5,000.
Business Consultant Fee – $2,500.
Insurance – $5,400.
Rent/Lease – $50,000.
Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
Operational Cost (salaries of employees, payments of bills et al) – $40,000
start-up inventory – $15,000
Store Equipment (cash register, security, ventilation, signage) – $4,750
Horses and maintenance – $50,000
Website: $600
Opening party: $3,000
Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Daniel Rudolph® Equine Therapy Center, Inc. will not build a new facility for our equine therapy; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running an Equine Therapy Business?

Horse care such as feed, bedding, veterinary care, farrier services, and medications.
Facility maintenance includes rent or mortgage payments
Equipment and supplies (saddles, bridles, helmets, grooming supplies, and other equipment).
Marketing and advertising
Continuing education and certification
Utility bills (gas, internet, phone bills, signage, sewage et al)
Salaries of employees.

e. What is the Average Salary of your Staff?

Chief Operating Officer (Owner) – $68,000 Per Year
Office Manager – $46,000 Per Year
Equine Therapist (Licensed Therapist) – $45,000 Per Year
Equine Specialist – $43,000 Per Year
Marketing and Outreach Coordinator – $35,000 Per Year
Customer Service Officer (Stable Hand) – $28,600 Per Year

f. How Do You Get Funding to Start an Equine Therapy Business?

Raising money from personal savings and sale of personal stocks and properties
Applying for a loan from your bank/banks
Pitching our business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
Source for soft loans from our family members and friends.

Financial Projection

A. how much should you charge for your product/service.

At Daniel Rudolph® Equine Therapy Center, Inc. the fee for our equine therapy sessions will range from around $50 to $250 per hour.

b. Sales Forecast?

First Fiscal Year (FY1): $250,000
Second Fiscal Year (FY2): $390,000
Third Fiscal Year (FY3): $500,000

c. Estimated Profit You Will Make a Year?

First Fiscal Year (FY1): 30%
Second Fiscal Year (FY2): 35%
Third Fiscal Year (FY3): 45%

d. Profit Margin of an Equine Therapy Product/Service

The ideal profit margin we hope to make at Daniel Rudolph® Equine Therapy Center, Inc. will be between 15 and 30 percent on service charges.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

Daniel Rudolph® Equine Therapy Center, Inc. will grow our equine therapy by first opening other facilities in key cities in the United States of America within the first five years of establishing the organization and then will start selling franchises from the sixth year.

b. Where do you intend to expand to and why?

Daniel Rudolph® Equine Therapy Center, Inc. plans to expand to;

Rockford, Michigan
Brewster, New York
Odessa, Florida
Hockley, Texas
Knoxville, Tennessee
Warrington, Pennsylvania
Orlando, Florida
Grasonville, Maryland
Stoughton, Wisconsin
North Andover, Massachusetts
King George, Virginia
Redmond, Washington
Purcellville, Virginia
Franklin, Tennessee
Colorado Springs, Colorado
Cedar Park, Texas.

The reason we intend to expand to these locations is the fact that these cities have a promising market for equine therapy.

The founder of Daniel Rudolph® Equine Therapy Center, Inc. intends to build a family business hence our exit plan will be family succession. For that reason, the founder Daniel Rudolph is already grooming his son Frank Rudolph to take over from him. Frank Rudolph is at the moment being groomed to go through the company’s employment process without any bias.

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2024/25 Annual Business Plan and Budget Adopted

2024/25 annual business plan and budget adopted 27 june 2024.

Council adopted the Annual Business Plan and Budget (ABP&B) 2024/2025, Long Term Financial Plan (LTFP) 2025/2034 and the Asset Management Plans (AMPs) 2025/2034 at a Special Council Meeting held on Tuesday 25 June 2024.

The Annual Business Plan and Budget outlines Council’s proposed services, projects, objectives and key performance indicators for 2024/2025 and includes the rating strategy, rating policies and annual budget.

City of Mount Gambier Mayor Lynette Martin thanked the community for the feedback received during the Draft 2024/2025 Annual Business Plan and Budget consultation process.

“We received 11 written submissions via the Have Your Say Mount Gambier website and held two drop-in sessions during the day and evening at the Library in an effort to connect with our residents so that they may better understand the process,” Mayor Martin said.

The formal community submissions were considered at a Special Council Meeting held on Tuesday 18 June 2024. Three community members presented verbal submissions at the meeting and community members asked questions. Council held a workshop after the June Council meeting to consider the feedback received.

Elected Members finalised the budget for the impending financial year this week, following months of intensive discussions to balance Council’s priorities in a difficult financial climate.

Budget deliberations have been particularly challenging this year as we grapple to balance priorities while also being mindful of the cost of living pressures and the provision of service delivery required to meet community expectations and ensure that Council is positioned for long term financial sustainability. - Mayor Lynette Martin

“Elected Members have engaged in the most robust budget discussions I have been part of in my six years as Mayor and I can assure you that no stone was left unturned to balance Council’s short and long term financial obligations for creating capacity to deliver what the community expects in 2024/2025.”

Rates will increase by 10.13 per cent in general rate revenue (excluding growth of 1.11 per cent. Including growth, the total rate increase is 11.24 per cent) to create organisational capacity and achieve all financial targets by 2026/2027. The average residential ratepayer will pay $1,342 (excluding the Waste Service Charge) in 2024/2025 which equates to an overall increase of $119.00 per annum, or $4.00 per week.

“Like everyone in the community, Council is feeling the pressure of cost escalations and has attempted to minimise the impact of increasing costs for our ratepayers for several years. We have previously absorbed the impact of growth and rated below CPI and we are now unable to continue to absorb the true additional service and waste costs and therefore must increase rates,” the Mayor said.

“This is a responsible and strategic budget in the context of creating a great future for Mount Gambier and is year one as we look towards developing Mount Gambier’s vision for 2035. It is about creating capacity to do what we are already doing well, doing it better and deliver what the community wants for the future.”

Major influences and considerations in the 2024/2025 Annual Business Plan and Budget process:

Council is operating in a deficit position – Council’s operating deficit in 2024/2025 is $1.7 million. Council has a financial target to achieve a positive surplus in 2026/2027.
Asset management – Council is the caretaker of $400 million in community assets that require ongoing maintenance. Condition audits and valuations were undertaken throughout the past two financial years for major asset classes and there has been a significant increase in depreciation ($1.1 million above the adopted LTFP, or the equivalent of 4.83 per cent of the rates in 2024/2025). Council has also seen an increase in construction costs, which in turn has increased the capital works budget and the forward works program which has been informed by the condition audits.
Inflation - In previous years, Council rates did not keep up with inflation. Rates were below the Consumer Price Index (CPI) for the 2023/2024 financial year.
Growth - In previous years Council did not increase its budget to reflect unprecedented community growth. Council has tried to minimise the impact of increasing costs for ratepayers over several years now. Council has now absorbed as much of that growth as possible.
Federal funding has decreased - Federal Financial Assistance Grants to local government have halved during the past 25 years which means that local communities are missing out on billions of dollars and councils are constantly trying to play catch up. Councils are facing workforce shortages, infrastructure challenges and delivery obligations. City of Mount Gambier is not alone and all councils across the country face similar challenges.
Capacity building - Council requires additional capacity to deliver a budget and LTFP that provides the levels of service that the community expects and to create the organisational foundations to support efficient and effective delivery of services.
Council’s Treasury Management Policy targets - The policy outlines financial targets (aligned with the Local Government Finance Authority loan conditions) - Operating Surplus Ratio (to achieve a positive operating surplus ratio by 2027) and Net Financial Liabilities Ratio (achieve a target of less than 100 per cent of total operating revenue by 2027) for 2026/2027. The 2024/2025 budget will ensure that these targets can be achieved.
Project delivery – Council has listened to the community throughout consultation on strategies such as the Sport, Recreation and Open Spaces Strategy (SROSS), Shared Path Master Plan, CBD Accessibility Audit and the Mount Gambier 2035 community vision project. Council requires the financial capacity to be able to deliver outcomes highlighted within these strategic plans.

The Council vote recorded in the minutes for the ABP&B and LTFP was split six to one, with Cr Josh Lynagh, Cr Jason Virgo, Cr Frank Morello, Cr Max Bruins, Cr Paul Jenner and Cr Sonya Mezinec voting in favour of the items, and Cr Kate Amoroso voting against the items. Cr Mark Lovett was an apology for the meeting.

Each Councillor was given an opportunity to speak to their decision on the floor of Council. Councillor Max Bruins asked the community to try to understand the considered balancing act Council undertakes as part of the process.

“The challenge in preparing the budget each year is that no matter the outcome, no matter the quantum of the rate rise, the feedback received is almost always negative and that takes its toll. Nobody takes enjoyment from increasing rates, but we have a responsibility to the broader community as a whole to manage the assets, infrastructure, services and planned growth of the city in a considered and fiscally responsible way,” Cr Bruins said.

“The reality of the matter is the costs have risen for councils just as they have for ordinary households. But with 230 kilometres of roads to maintain, footpaths to construct and maintain, hectares of parks to maintain and a myriad of other construction, maintenance and service commitments and cost of resources to facilitate this has risen for us, just as costs have risen for ordinary households. We are not immune to economic conditions and have to manage our budget accordingly.”

Councillor Sonya Mezinec indicated that this year’s draft budget process had been the most challenging of all 10 budget deliberations she has been part of during her time as an Elected Member for the city.

“Elected Members were very mindful of the rating decision in the 2023/2024 budget of 6.2 per cent over three years and the community’s potential responses to any proposed change. We did not want to be perceived as ignoring our previous decision or the potential impact of a greater rate increase on our community. Consequently, we worked through and debated many and varied scenarios to explore how we could ensure Council’s long term financial sustainability, maintain service levels and maintenance requirements, meet our financial targets as per the Local Government Finance Authority’s loan agreement and to be able to continue to meet the community’s aspirations through the identified projects,” Cr Mezinec said.

“Our final recommendation regarding rate increases was a tough decision, but a necessary one. We had to respond to current circumstances and future impacts, despite past commitments. To do otherwise would be a dereliction of our duty and our responsibility as Elected Members of the City of Mount Gambier.”

Councillor Jason Virgo highlighted the impact of high inflation, and the challenging economic context Council is currently operating in.

“We’ve reached a point where we must begin to increase rates to safeguard the ability of Council to provide the services that the community needs,” Cr Virgo said.

Councillor Frank Morello encouraged the community to consider the bigger picture, with aspirations for the city to be a vibrant, progressive, sustainable place to live, where people lead fulfilling and meaningful lives.

“Our job as a Council is to make decisions that support our varied population and ensure our city is prosperous for this generation and importantly, the next generation as well. We may differ on priorities or how much we should invest in certain areas, this doesn’t make anyone wrong, and it doesn’t make anyone right, these are just differences of opinions and perspectives,” Cr Morello said.

“Yes, we’ve had to reconsider the 6.2 per cent rate rise we forecasted last year, but circumstances change and therefore our thinking changed, as it should change, as it has to change. It doesn’t make us liars, or cheats, or incompetent buffoons who should be sacked - or worse - we’ve heard it all. It just means we were forced to make a difficult decision that will impact some people, especially those that were already struggling, that’s a sad reality and we are very sorry to hear about that.”

“I also know that if we don’t invest in our services, assets, waste management, parks and gardens, sporting facilities, events, arts, culture, heritage, all those things that define our city, that shape our city, then we risk jeopardising our identity, chipping away at those distinctive things that make us who we are as people and our community and that’s also a high cost. Weighing up personal cost against community benefit, is a challenging no win game that is open to interpretation and debate.”

Councillors Paul Jenner and Josh Lynagh echoed the sentiments of their fellow Elected Members, and highlighted the complexity of the budget process this year.

“A budget is based on what we know at the time, and this year’s process has seen Councillors carefully consider affordability and delivery,” Cr Jenner said.

“Many of us are ratepayers and we don’t want to be putting rates up, but we’re in a situation where it has to be done and rates are still under the regional and state average,” Cr Josh Lynagh said.

The City of Mount Gambier’s average residential rates are historically and currently, significantly lower than the rural state average. Council’s average residential rates were $1,223 in 2023/2024 compared with the $1,725 South Australian Rural average.

Ratepayers experiencing financial hardship can access relief options, including alternative payment plans. Contact the rates office on 08 8721 2561 or email [email protected] for assistance.

The Waste Service Charge (WSC) which highlights the cost to deliver waste services, will increase from $217.70 per year to $311.00 per year, per property in 2024/2025.

“We heard from our community about the importance of careful waste management and environmental protection, as well as the importance of managing all our assets for the long term. As our community noted, waste continues to be a significant factor in Council’s planning and delivery. The Waste Service Charge has increased after a review of costings for waste recognition, operating and capital costs of construction and capping cells at Caroline Landfill,” Councillor Paul Jenner said.

“Waste is a considerable cost for the entire community and the WSC makes the cost more transparent to the community. Council will continue the conversation with residents around how we all play a role in reducing waste, recycling and reusing things to divert items going to landfill,” CEO Sarah Philpott said.

All Elected Members present at the meeting voted in favour of the Asset Management Plan 2024/2025.

What’s in the 2024/2025 Annual Business Plan and Budget?

The budget outlines a total spend of $50.3 million in operating expenditure, including:

Waste management and disposal,
Development assessment and planning services,
The Library,
Community development and events, and
The depreciation of assets and maintenance of infrastructure assets including roads, footpaths, lighting, storm water drainage, street trees, sporting facilities, open space, cemeteries and other Council properties.

Key projects included in the operating budget:

CBD activation and events,
Internal business systems review,
Visitor servicing,
Master planning for parks and recreation areas, and
Delivery of the Strategic Work Plan.

The $11.4 million capital works program includes maintaining and replacing Council’s existing asset base to invest in long term physical assets, incorporating renewals and investment in new assets or upgrades.

Key projects included in the capital budget:

Renewal of Frew Park amenities,
Civic Centre lift replacement,
Railway Lands nature play area construction,
Various road and footpath works, and
Renewal and upgrade of Council’s plant and machinery.

Council also plans to deliver on some of the aspirational work outlined in the community’s vision for Mount Gambier 2035 .

View the 2024/2025 Annual Business Plan and Budget .

Media contact: Media and Communications Coordinator Sharny McLean on 0413 798 327 or [email protected]

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Business plan centre équestre : Modèle rédigé gratuit

Cet article présente le business plan pour le Centre équestre SARL. Il s’agit d’un plan détaillé qui décrit les différentes facettes de l’entreprise, notamment son résumé opérationnel, son analyse de marché, sa stratégie commerciale et de communication, ainsi que ses prévisions financières et comptables. Le business plan vise à aider le Centre équestre SARL à atteindre ses objectifs commerciaux et financiers en se concentrant sur la qualité de ses services, l’expérience client et la satisfaction.

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Business plan centre équestre : résumé opérationnel, executive summary

Le résumé opérationnel, également connu sous le nom d’Executive Summary, est l’une des parties les plus importantes d’un business plan pour un centre équestre. C’est une section qui doit capter l’attention du lecteur dès les premières lignes et lui donner un aperçu clair et concis de ce que l’entreprise est et de ce qu’elle espère accomplir.

Le Centre équestre SARL est une entreprise qui a pour objectif de fournir des services de qualité en matière d’équitation à tous les passionnés de chevaux. Nous sommes convaincus que le marché de l’équitation est en pleine croissance et que nous pouvons tirer parti de cette tendance pour offrir des services de qualité supérieure à notre clientèle.

Notre mission est de fournir une expérience unique et agréable à nos clients, en leur proposant des services de qualité, des installations modernes et bien entretenues, ainsi que des équipes compétentes et passionnées. Nous voulons être le centre équestre de référence dans notre région, en offrant des services exceptionnels à un prix compétitif.

Notre stratégie commerciale consiste à nous concentrer sur la qualité de nos services plutôt que sur la quantité de clients que nous servons. Nous visons à offrir une expérience personnalisée à chaque client, en leur proposant des cours d’équitation adaptés à leur niveau et en répondant à leurs besoins spécifiques. Nous sommes convaincus que cette approche nous permettra de fidéliser notre clientèle et de maintenir un taux de satisfaction élevé.

Le Centre équestre SARL est une entreprise bien établie, avec une équipe expérimentée et passionnée, ainsi que des installations modernes et bien équipées. Nous avons déjà établi des partenariats avec des fournisseurs de matériel équestre de qualité, ce qui nous permet de proposer des produits de qualité à nos clients. Nous sommes confiants dans notre capacité à réussir sur le marché de l’équitation et à devenir un centre équestre de référence dans notre région.

En résumé, le Centre équestre SARL est une entreprise qui se concentre sur la qualité de ses services, avec pour objectif de devenir le centre équestre de référence dans sa région. Nous sommes convaincus que notre équipe passionnée et expérimentée, nos installations modernes et notre approche personnalisée nous permettront de réussir sur le marché de l’équitation

Business plan centre équestre : analyse de marché

L’analyse de marché est une étape clé pour la réussite d’un centre équestre. Elle permet de comprendre le marché, ses tendances et ses opportunités, ainsi que la concurrence. Cette section de notre business plan est donc très importante pour le Centre équestre SARL.

Le marché de l’équitation est en croissance constante depuis plusieurs années, ce qui offre des opportunités intéressantes pour le Centre équestre SARL. Les personnes passionnées d’équitation sont de plus en plus nombreuses et cherchent des centres équestres qui proposent des services de qualité et des installations modernes. Le marché de l’équitation est également diversifié, avec des clients de tous les âges et de tous les niveaux, offrant ainsi des opportunités pour proposer des cours d’équitation pour tous.

En analysant notre marché, nous avons identifié plusieurs tendances intéressantes. Tout d’abord, de plus en plus de personnes cherchent à pratiquer l’équitation pour se détendre et pour profiter de la nature. Ensuite, les clients sont de plus en plus exigeants en matière de qualité de services et d’installations. Enfin, le marché de l’équitation est très concurrentiel, ce qui nécessite une offre de services de qualité supérieure pour se démarquer.

Concernant la concurrence, nous avons identifié plusieurs centres équestres dans notre région qui proposent des services similaires. Nous avons étudié leur offre de services, leur prix et leur positionnement sur le marché. Nous avons également analysé les commentaires et les avis des clients sur les réseaux sociaux et les sites spécialisés pour comprendre leurs forces et leurs faiblesses.

Nous avons identifié plusieurs opportunités pour se démarquer de la concurrence. Tout d’abord, nous allons proposer des services de qualité supérieure en nous concentrant sur la satisfaction de nos clients. Nous allons également investir dans des installations modernes et bien entretenues pour offrir une expérience exceptionnelle à nos clients. Enfin, nous allons travailler avec des fournisseurs de matériel équestre de qualité pour proposer des produits haut de gamme à nos clients.

En résumé, l’analyse de marché est un élément clé de notre business plan pour le Centre équestre SARL. Nous avons identifié des tendances et des opportunités intéressantes sur le marché de l’équitation, ainsi que des concurrents. Nous avons également identifié des opportunités pour se démarquer de la concurrence en proposant des services de qualité supérieure, des installations modernes et bien entretenues, ainsi que des produits haut de gamme

Business plan centre équestre : stratégie commerciale

La stratégie commerciale est une partie cruciale du business plan pour le Centre équestre SARL. Cette section décrit comment l’entreprise compte atteindre ses objectifs financiers et commerciaux, en se concentrant sur les produits, les prix, la distribution et la promotion.

Notre stratégie commerciale est basée sur la qualité de nos services. Nous croyons que si nous offrons des services de qualité supérieure à nos clients, nous pouvons fidéliser notre clientèle et générer des revenus récurrents. Nous allons donc nous concentrer sur les produits et services que nous proposons à nos clients.

Nous proposerons des cours d’équitation pour tous les niveaux, de débutant à avancé. Nous offrirons également des promenades à cheval pour les personnes souhaitant profiter de la nature. Nous proposerons également des cours particuliers pour ceux qui souhaitent un enseignement plus personnalisé. Nous visons à offrir une expérience agréable et unique à tous nos clients.

En ce qui concerne les prix, nous visons à être compétitifs sur le marché. Nous proposerons des prix équitables pour nos services, tout en offrant une qualité de service supérieure à celle de nos concurrents. Nous allons également proposer des offres spéciales pour attirer de nouveaux clients et fidéliser nos clients actuels.

La distribution sera assurée par notre propre site web, où les clients pourront réserver des cours d’équitation et des promenades à cheval. Nous travaillerons également avec des agences de voyage pour proposer des forfaits tout compris pour les clients qui souhaitent passer des vacances équestres.

Enfin, nous utiliserons une stratégie de promotion efficace pour faire connaître notre entreprise. Nous utiliserons les réseaux sociaux, les publicités en ligne, les affiches et les brochures pour promouvoir nos services. Nous travaillerons également avec des influenceurs locaux pour atteindre de nouveaux clients.

En résumé, notre stratégie commerciale est basée sur la qualité de nos services, des prix compétitifs, une distribution efficace et une promotion efficace. Nous visons à offrir une expérience unique et agréable à tous nos clients, tout en étant compétitifs sur le marché de l’équitation

Business plan centre équestre : stratégie de communication

La stratégie de communication est une partie importante du business plan pour le Centre équestre SARL. Cette section décrit comment l’entreprise compte atteindre ses objectifs de communication et de marketing, en se concentrant sur les canaux de communication et les messages clés.

Notre stratégie de communication vise à faire connaître notre entreprise et à attirer de nouveaux clients. Nous allons utiliser différents canaux de communication pour atteindre notre public cible, qui comprend des personnes passionnées d’équitation de tous les âges et de tous les niveaux.

Les réseaux sociaux sont un canal de communication important pour notre entreprise. Nous allons créer des pages sur les réseaux sociaux les plus populaires, tels que Facebook, Instagram et Twitter, pour promouvoir notre entreprise. Nous allons publier des photos et des vidéos de nos installations, de nos équipes et de nos clients pour montrer la qualité de nos services. Nous allons également partager des témoignages de clients satisfaits pour renforcer notre crédibilité.

Les publicités en ligne seront également un canal de communication important pour notre entreprise. Nous allons utiliser des annonces ciblées sur les réseaux sociaux et les moteurs de recherche pour atteindre notre public cible. Nous allons également travailler avec des agences de publicité en ligne pour créer des annonces créatives et efficaces.

Les affiches et les brochures seront également des outils de communication importants pour notre entreprise. Nous allons créer des affiches et des brochures de qualité pour promouvoir nos services. Nous allons les distribuer dans des endroits stratégiques, tels que les centres commerciaux, les écoles et les centres sportifs.

Les événements et les concours seront également une partie importante de notre stratégie de communication. Nous allons organiser des événements pour attirer de nouveaux clients et pour fidéliser nos clients actuels. Nous allons également organiser des concours sur les réseaux sociaux pour inciter les gens à partager nos publications et à en parler autour d’eux.

Les messages clés de notre communication seront la qualité de nos services, nos prix compétitifs et notre approche personnalisée. Nous allons mettre en avant notre expérience et notre passion pour l’équitation, ainsi que notre volonté de répondre aux besoins spécifiques de chaque client.

En résumé, notre stratégie de communication est basée sur les réseaux sociaux, les publicités en ligne, les affiches et les brochures, ainsi que les événements et les concours. Nous allons mettre en avant la qualité de nos services, nos prix compétitifs et notre approche personnalisée pour attirer de nouveaux clients et fidéliser nos clients actuels

Business plan centre équestre : ressources humaines

La section des ressources humaines est importante dans le business plan pour le Centre équestre SARL. Cette section décrit les besoins en personnel, les fonctions clés et les politiques de gestion des ressources humaines de l’entreprise.

Le personnel est l’une des ressources les plus importantes de notre entreprise. Nous avons besoin d’une équipe passionnée et expérimentée pour offrir des services de qualité à nos clients. Nous allons recruter des personnes qualifiées et compétentes pour occuper les fonctions clés de l’entreprise.

La fonction clé la plus importante de notre entreprise est l’enseignement de l’équitation. Nous avons besoin d’instructeurs expérimentés et qualifiés pour dispenser des cours d’équitation de qualité. Nous allons recruter des instructeurs qui ont des qualifications reconnues dans le domaine de l’équitation, ainsi que de l’expérience en enseignement.

La fonction clé suivante est la gestion des installations et de l’équipement. Nous avons besoin d’une équipe expérimentée pour gérer nos installations et notre équipement. Nous allons recruter des personnes qui ont de l’expérience dans la gestion d’un centre équestre et qui sont capables de maintenir nos installations et notre équipement en parfait état.

La fonction clé de gestion des relations clients est également importante pour notre entreprise. Nous avons besoin d’une équipe compétente et passionnée pour répondre aux besoins de nos clients et pour leur offrir une expérience agréable et unique. Nous allons recruter des personnes qui ont de l’expérience en matière de service à la clientèle et qui sont capables de comprendre les besoins de nos clients.

En ce qui concerne les politiques de gestion des ressources humaines, nous avons l’intention de proposer des salaires et des avantages compétitifs pour attirer et fidéliser notre personnel. Nous allons également proposer des formations continues pour permettre à notre équipe de se perfectionner et de maintenir un haut niveau de compétence. Nous avons l’intention de maintenir une culture d’entreprise positive et motivante, en encourageant la communication et la collaboration entre les membres de l’équipe.

En résumé, la section des ressources humaines est importante pour notre entreprise. Nous avons besoin d’une équipe passionnée et expérimentée pour offrir des services de qualité à nos clients. Nous allons recruter des personnes qualifiées et compétentes pour occuper les fonctions clés de l’entreprise et proposer des salaires et des avantages compétitifs pour attirer et fidéliser notre personnel.

Business plan centre équestre : prévisionnel financier et comptable

La section du bilan prévisionnel financier et comptable est l’une des sections les plus importantes de notre business plan pour le Centre équestre SARL. Elle permet de présenter les projections financières de l’entreprise pour les années à venir, ainsi que les prévisions de trésorerie.

Nos projections financières sont basées sur des hypothèses solides et réalistes. Nous avons utilisé des données du marché, des données historiques de l’entreprise, ainsi que des projections de la croissance du marché de l’équitation pour établir nos prévisions financières.

Les revenus de l’entreprise seront générés principalement par les cours d’équitation, les promenades à cheval et les produits dérivés de l’entreprise, tels que la vente de matériel équestre. Nous prévoyons une croissance régulière des revenus au cours des trois prochaines années, en raison de l’augmentation de la demande pour les services d’équitation de qualité.

Les coûts de l’entreprise comprennent les coûts de personnel, les coûts d’exploitation et les coûts d’investissement. Nous avons établi des coûts de personnel compétitifs pour attirer et fidéliser notre personnel. Nous prévoyons également des coûts d’exploitation modérés en raison de la nature de notre entreprise. Les coûts d’investissement comprennent les dépenses pour l’achat de nouveaux équipements et la maintenance des installations.

En termes de flux de trésorerie , nous prévoyons une trésorerie positive pour les trois prochaines années. Nous avons pris en compte les investissements nécessaires pour maintenir nos installations et notre équipement en parfait état, ainsi que pour assurer la croissance continue de notre entreprise.

Nous avons également pris en compte les charges fiscales, les charges sociales, ainsi que les charges financières dans nos projections financières. Nous avons établi des hypothèses solides en termes de taux d’imposition et de taux d’intérêt pour assurer l’exactitude de nos prévisions financières.

En résumé, notre section de prévisionnel financier et comptable est basée sur des hypothèses solides et réalistes pour les revenus, les coûts et les flux de trésorerie. Nous avons pris en compte les charges fiscales, sociales et financières pour assurer l’exactitude de nos prévisions. Nous sommes confiants dans notre capacité à atteindre nos objectifs financiers au cours des trois prochaines années grâce à notre approche centrée sur la qualité de nos services et notre engagement envers la satisfaction de nos clients

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Equine Enterprise Budgets: Examples For Your Business

May 10, 2014
⎯ Edited Press Release

Home » Equine Enterprise Budgets: Examples For Your Business

In order to assist horse producers, boarders, and owners, a set of enterprise budge ts has been developed by the UK Departments of Agricultural Economics and Animal and Food Sciences. The budgets are interactive, meaning that values can be modified to fit individual operations. The budgets are also fairly detailed and flexible in their use. It is for that reason that this fact sheet has been written, to help address questions and outline assumptions made within the equine budgets.

The budget Excel document can be found on the Agricultural Economics webpage at the following URL: www.uky.edu/ag/agecon/pubs/ext-aec/ext2006- 03.xls .

The first point to be made is that the equine industry is very diverse and establishing a set of budgets to fit all potential types of operations is very challenging. Default numbers are included in all budgets, but may be considerably less than or greater than actual numbers for each operation. For example, the value of horses sold for pleasure riding is much different that the value of horses sold for racing and showing purposes. Users must change values such as these to make the budgets fit their individual needs.

The general design of the budgets themselves is not that different from the UK Agricultural Economics livestock, crop, and forage budgets. Generally, returns are listed at the top with costs listed below. Costs are broken into two categories: variable costs such as feed, pasture maintenance, and hired labor, and fixed cost such as interest, depreciation, taxes, and insurance. All costs are subtracted from returns with the bottom line number being a return to land and management.

To keep things simple, cells containing input variables that can be changed by the user were created in blue font, while cells containing calculated values that cannot be changed were created in black. For example, the user can input the number of yearling s sold per year and the average price for those yearlings. However, the cell that multiplies those two numbers together to calculate total revenues cannot be changed and is therefore in black font. Formula cells such as this are initially protected to prevent accidentally losing a formula.

Many cells have small red triangles in the upper right hand corner that indicate a “comment” is included for that cell. When the mouse is scrolled over these cells, a dialogue box will appear with this “comment.” The “comments” included should help address many of the questions that the user may have about entering values.

The Equine Budgets actually consist of four separate budgets, each designed for a unique type of operation. The four individual budgets are 1) Broodmare Marketing Yearlings, 2) Boarding Operation, 3) Horse Owner on Owned Land, and 4) Owner Boarding. The following paragraphs will briefly outline the assumptions for each of these budgets.

Broodmare Marketing Yearlings This budget is designed for the horse owner who has mares and sells yearlings. Users input the number of mares they own, their expected foaling rate, and an expected price per yearling to determine expected returns to the operation. Expenses and investments are input directly into the supporting tables and the enterprise budget.

Boarding Operation This budget is designed for those who own or are interested in a boarding operation. Returns come from boarding fees received from horse owners. Expenses and investments are input directly into the supporting tables and the enterprise budget. In this budget, it is important that the user only include costs incurred by the boarding operator. If expenses such as feed and hay are paid by the horse owner, they should be zeroed out in the budget.

Horse Owner on Owned Land This budget designed for horse owners who do not operate a business, but simply have horses for personal use on property and facilities that they own. Since this is not truly a business enterprise, there are no returns included in the budget. Rather it is designed to help the horse owner estimate horse ownership costs each year. Expenses and investments are input directly into the supporting tables and the enterprise budget.

Owner Boarding Like the previous budget, this budget de signed for horse owners who own horses for their own personal use. However, this budget assumes that the horse owner does not keep the horses on owned land facilities, but rather pays a monthly boarding fee. Since this is not truly a business enterprise, there are no returns included in the budget. As before, it is designed to help the horse owner estimate horse ownership costs each year. Expenses and investments are input directly into the supporting tables and the enterprise budget.

Each of these budgets is contained in a separate excel worksheet and each consists of a typical enterprise budget like the ones described above along with several supporting tables. The supporting tables allow the user to input specific values, many of which feed directly in to the actual enterprise budget. Supporting tables include all or some of the following: 1) Rations, 2) Animal Health, 3) Utilities, 4) Sale Costs, and/or 5) Capital Investment.

The user should really begin by filling in the cells in the supporting tables and then coming back to the actual enterprise budget. This is because many of the lines in the main enterprise budget will be automatically filled in based on information entered in to the supporting tables. From a given enterprise budget, buttons are provided that will take the user to the supporting table that he/she desires. From the supporting table, another button will bring the user back to the main enterprise budget.

As with all interactive spreadsheet budgets, users are strongly encouraged to input their own estimates rather that simply relying on default values that already exist in the budget. The default values are based on a unique set of assumptions that are not likely to de scribe the operation of the user perfectly. The only way to maximize the usefulness of the budgets is to adapt them to the specific circumstances of the user.

Hopefully, this guide will be enough to get you started using the UK Equine Enterprise budgets. The best way to become proficient is to actually spend some time with the spreadsheet budgets themselves. Should you encounter problems, or have questions or comments, contact information is provided on the “Introduction” page of the spreadsheet.

This report and the budget worksheets were designed by Drs. Kenny Burdine and Bob Coleman of the University of Kentucky’s Department of Agricultural Economics.

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‘Godfather’ of AI Geoffrey Hinton offers $1-million for Ontario Science Centre roof

AI pioneer Geoffrey Hinton, speaks at the Collision Conference, in Toronto, on Wednesday, June 19, 2024. Chris Young/The Canadian Press

Geoffrey Hinton, the Toronto-based computer scientist often called the godfather of artificial intelligence, says he would donate $1-million to repair the Ontario Science Centre if the provincial government agrees to keep the institution in its current 55-year-old building.

The world-renowned academic said in an interview Wednesday with The Globe and Mail that he was adding his name to others from the tech industry who have offered to pay for critical roof repairs to keep the Science Centre open after the government closed it without warning last week.

But Dr. Hinton said he would only participate if Ontario Premier Doug Ford abandons plans, announced last year, to move the facility from its current home in Toronto’s Flemingdon Park area to a smaller yet-to-be-constructed building at the province’s waterfront Ontario Place site, next to a controversial planned spa and waterpark.

For Geoffrey Hinton, the godfather of AI, machines are closer to humans than we think

The 76-year-old emeritus professor of computer science at the University of Toronto said he had “little faith” the new building, not due to open until 2028, would be as good as the current one, given its smaller size.

Dr. Hinton is currently the chief scientific adviser at the Vector Institute, a government-funded AI research institution. He made waves when he left a senior post with Google last year, citing concerns about the potential future impact of AI.

He said the Science Centre is needed to nurture the next generation of scientists.

“The Science Centre engages children’s natural curiosity about the world, which is the foundation of all science and engineering,” Dr. Hinton said.

“They are going to need some understanding of science and engineering to deal with whatever future awaits us. It would be a tragedy to lose one of Ontario’s jewels.”

Ontario Science Centre shut down over roof collapse risk, says Ford government

In a surprise move last Friday, the Ontario government said it was immediately shutting the Science Centre, pointing to an engineering report that says that, without repairs to some faulty concrete panels, its roof could collapse under the weight of a heavy snowfall this winter. Citing the report, the head of the government’s Infrastructure Ontario agency, Michael Lindsay, said last week that the work could cost as much as $40-million and take two to five years.

But critics have pointed to other passages in the engineering report that show only a small percentage of concrete roof panels were found to be at risk. The report also includes an alternative option to a shutdown: Parts of the building could be cordoned off for phased repairs. And it estimates that the costs of short-term roof repairs could be as little as just over $500,000.

Based on those numbers, former executives with Canadian e-commerce giant Shopify had already said publicly that they would raise or put forward as much as $1.5-millon to repair the existing Science Centre’s roof and keep it open for the summer.

Plus, the architecture firm that built the facility, Moriyama Teshima, offered this week to work for free on the restoration of the Science Centre, saying that it would produce far fewer carbon emissions than building an entirely new facility. The building, a Centennial project launched in 1967, opened in 1969, and was one of the first interactive science museums in the world.

Geoffrey Hinton at his home in Toronto, on June 11. Laura Proctor/The Globe and Mail

Dr. Hinton said he has been approaching others in the tech industry to see if they would contribute to the repairs. Aidan Gomez, co-founder of Toronto-based AI startup Cohere, spoke to The Globe on Wednesday after Dr. Hinton contacted him.

Mr. Gomez said he was willing to put in $250,000 to save the current Science Centre. His father was a teacher at the high school embedded in the facility, he said, and going to the building as a child inspired him to pursue a tech career.

The abrupt shutdown of the Science Centre has sparked outrage from many in community and from local and opposition politicians. Both Ontario NDP Leader Marit Stiles and Liberal Leader Bonnie Crombie intend to speak at the site on Thursday and have vowed to fight the shutdown.

But the government has shown no signs of changing its mind. Ash Milton, a spokesperson for Infrastructure Minister Kinga Surma, says the engineering report “proposed a single scope of work” for the roof repairs, and that, even if they were to go ahead immediately, it would still require a summer shutdown.

Ontario searching for smaller, temporary home for Toronto’s science centre

Mr. Milton pointed to the engineering report’s top recommendation that to “mitigate all risks,” all of the faulty roof panels should “be replaced in their entirety with new steel deck in alignment with the next roofing assembly renewal.” He also said other “critical systems” at the aging site have a repair bill of “at least $478-million.”

The government has also already started looking for an interim site to house the Science Centre’s exhibits before the Ontario Place site is completed. The interim site is also expected to be substantially smaller than the current facility.

Meanwhile, the Ontario Public Service Employees Union says about 50 cafeteria workers at the Science Centre are set to be laid off, despite a pledge from the provincial government last week that there would be “no immediate job losses” from the shutdown. The contractor that employs the workers, Levy Canada, said in an e-mailed statement it was “exploring opportunities elsewhere within our organization” for them.

Mr. Milton argued in an e-mail that no promise had been broken, as contract staff do not “fall under the government’s purview.”

Toronto City Council is set to deal with a motion on Thursday asking city bureaucrats to study what obligations the province has under its lease and whether the city could take over operation of the Science Centre. The motion would also instruct city staff to re-examine the province’s estimates on repair costs and its rationale for moving the facility.

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Election latest: Farage and Sunak clash again on Putin; Rylan Clark reveals how he would change politics

Reality star Rylan Clark has revealed the changes he would make to the political system - including introducing a "Power Rangers government". And on the last Friday of the election campaign, the parties are expected to begin their final pushes for votes.

Friday 28 June 2024 09:14, UK

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Labour leader Sir Keir Starmer is speaking on BBC radio to callers.

But the interview begins with questions about the debate in the US overnight - for which Joe Biden has been criticised.

Sir Keir says he has "enough on his plate" with his own election campaign.

But he says he will work with "whoever is president".

The Labour leader praises the "historic" nature of the relationship between the UK and the US.

And he says he doesn't think it would be "helpful" to comment on the contest on the other side of the pond.

Asked about previous comments shadow foreign secretary David Lammy made about Donald Trump - which were extremely critical - Sir Keir distances himself from the remarks.

SNP leader John Swinney is speaking to broadcasters this morning.

As a member of the Scottish parliament, he is not standing for election this month.

He has implored voters in Scotland to support his party to face up to what he says is an inevitable Labour win.

Exclusive polling for Sky News carried out by YouGov shows Labour is currently on 35% in Scotland, compared to 29% for the SNP - a slight narrowing in the gap ( read more here ).

Mr Swinney says: "I think the election essentially has been decided in England.

"The Labour Party has a commanding lead over the Conservatives south of the border, and it's a certainty that Keir Starmer is going to become the next prime minister.

"But in Scotland, there's a hotly contested election between the SNP and the Labour Party.

"If they want to make sure that decisions about Scotland are made in Scotland for Scotland, then they've got to vote for the SNP because it's only SNP votes and SNP voices in the House of Commons that will hold the Labour government to account, given that they're going to win hands down in England."

Shadow chief secretary to the Treasury Darren Jones is out for Labour this morning.

Speaking to Sky News, he is asked about Labour's financial plans - especially with the tax burden at a 70-year-high.

Mr Jones says that, if his party wins, they will "inherit the county as it is - not as we might like it".

The situation on tax thresholds is put to the Labour man.

By keeping the levels at which people go up income tax bands frozen, more and more people end up paying higher taxes as wages naturally increase.

This effect has been dubbed a "stealth tax rise", and has led to greater proportions of people paying higher income tax rates than previously.

Mr Jones says: "We would like to unfreeze them, but of course we have to be able to afford to do so.

"And we've not done that at this point in the election because the money's not available right now to be able to do that.

"And that's why when you point to the Conservative Party's promise to change thresholds for certain voters, it's very clear that that's not a promise that anyone can believe, because the money's not there to pay for that commitment"

Sky News' deputy political editor Sam Coates and Politico's Jack Blanchard are here with their guide to the election day ahead.

This is day 39 of the campaign.

Jack and Sam talk about the leaders' final weekend, they discuss how Reform are continuing to be in the headlines, and following the Trump vs Biden debate, they look at the rest of the world, including the upcoming French election.

Email Jack and Sam: [email protected]

👉 Tap here to follow Politics at Jack and Sam's wherever you get your podcasts 👈

Speaking to Sky News this morning, Education Secretary Gillian Keegan has defended people gambling - as long as they do not rely on insider information.

This comes as the election betting scandal in the Conservative Party rumbles on.

Speaking to Sky News, Ms Keegan says: "I do not place bets on anything, least of all politics."

She adds that she doesn't know if "most MPs" are gamblers - adding that "clearly some will be".

"Betting is part of what many people do - and if you're placing a bet on an unknown outcome then, you know, that's something that people do all day, every day.

"But obviously where it's a problem is if you're placing bets on inside information."

Education Secretary Gillian Keegan is giving a frank summation of her party's situation in the election.

The Conservatives have remained around 20 points behind at Labour, and in some polls have fallen behind Reform.

Speaking to Sky News, Ms Keegan says the election campaign is "still going" and they are "still fighting for every vote".

"But clearly, you know, if you look at the 100 or so polls that have been done since the election was called - I think is by far the most polls that we've ever had done - then you've obviously got, a whole range of different views and none of them, looking like the, you know, the best outcome for our party."

The minister, says however, there are a large number of people who previously voted Tory that no longer want to do so.

She says: "So what we're trying to do is make sure we get round to as many of those voters as possible."

There was 0.7% growth in the UK's GDP between January and March this year, the Office for National Statistics as said.

The ONS previously estimated the expansion was 0.6% for this period.

But it has now confirmed they previously underestimated.

These figures came on the back of a short technical recession last year - which means two quarters of contraction in GDP.

The improvement in growth was driven by the services sector, with slightly stronger activity in the professional services, transport and storage sectors.

The Conservative Party is continuing to attack Nigel Farage and Reform over comments he made about the war in Ukraine.

Mr Farage said last week that the West had provoked Russia into invading.

Speaking to the Daily Telegraph, Rishi Sunak denounced Mr Farage as "wrong".

"What he said was wrong, it was completely wrong.

"It plays into Putin's hand.

"This is the guy who used nerve agents on British streets, he's doing deals with North Korea.

"That is who we're talking about here.

"This kind of appeasement is very damaging not just for our security, but the security of our allies that depend on us and it emboldens Putin further."

The Telegraph says Mr Farage responded by saying: "Being against the Iraq and Libyan wars and predicting the Ukraine war is not appeasement.

"I'm horrified by what Putin has done."

The Tory party has hammered this point as Reform support swells while backing for the Conservative Party recedes.

This - and saying a vote for Reform is a vote for Labour - are their two main attacks against Mr Farage.

TV presenter Rylan Clark has said he would "love" to become a politician - and replace the party system with a "Power Rangers of government" model.

The TV personality, 35, joined political editor Beth Rigby and former Scottish Conservative leader Baroness Ruth Davidson for this week's Sky News Electoral Dysfunction podcast.

Asked if he would ever consider the career change, he said: "If I wasn't in the job that I was in, I would love nothing more."

Rylan, who won Celebrity Big Brother and also appeared on the X Factor, appeared on the podcast in place of Labour candidate Jess Phillips after tweeting his praise for Rigby on the day Rishi Sunak announced the general election.

Sharing a clip of her and Sky presenter Sophy Ridge outside a rainy Downing Street waiting for Mr Sunak to appear at the lectern, he said: "Obsessed with the Rigby."

Speaking to her and Davidson, he said his "obsession" with politics began with Brexit - "as we've seen so many promises which weren't fulfilled" since then.

He added: "I lie there at night sometimes, and I think about [Volodymyr] Zelenskyy. He hosted one of the same shows I've hosted in Ukraine."

The TV presenter also shared his idea of abandoning political parties altogether.

Read the full story here:

By Gurpreet Narwan , political correspondent

Britain could soon have its most diverse parliament ever but how will voters from ethnically diverse communities behave at the ballot box?

The voting trends of such groups are incredibly complex and varied. There is no single narrative but several themes stick out from YouGov's exclusive polling for Sky News.

Most notably, the handling of the conflict in the Middle East has damaged the two major parties in the eyes of British Pakistani and Bangladeshi communities. This is something the Labour Party, in particular, is very sensitive too.

Labour have historically fared well with these voters and 53% of ethnic minority voters we polled said they would vote for the party - that's a greater lead than polls we've done with the general population.

However, the Tories fare worse among ethnic minority voters on the whole - in this poll they are neck and neck with the Green Party at 14%.

But, if we drill into the detail, 32% of British Indians said they would vote Conservative - 12% higher than the general population. This is a good reminder that there is a huge variation in voting trends among communities.

Reform UK polled much worse with ethnically diverse communities than the population at large - they're on 7% - but they're still one point above the Lib Dems.

Read Gurpreet's full piece here:

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IMAGES

Business plan for equestrian centre
Un exemple de business plan pour un centre équestre
Equine Business Plan Template
Modèle Centre Équestre Business Plan
Equine Business Plan Template in Pages, Word, Google Docs
Equine Business Plan Template in Pages, Word, Google Docs

COMMENTS

How to Write a Business Plan for an Equine Facility
Running an equine facility requires paying attention to a lot of moving parts -- literally. Working with horses means round-the-clock care, seven days a week. If you teach lessons, board or train ...
Sample Horse Business Plans
Here is a sample fictitious business plan to use when developing your own. 1. BUSINESS DESCRIPTION. Describe what industry your business is in, the size of the facility you have in mind, and the physical structures included in the facility. Ellen and George Smith Horsemanship will be a moderately sized equestrian facility that provides horse ...
How to Write a Business Plan for an Equine Facility
Include the cost of buying the stock you need to set up your stable of horses. Provide estimates for the cost of utilities, accounting, computers, software, employees and insurance. Write the executive summary last, as it provides a synopsis of the business plan. You might need to develop the entire plan before providing an honest look at the ...
Business Plan Guide
Description. STEP 2 of the Stall and Stable Business Planning Toolkit. If you are serious about drawing an income from your boarding, training, or service-based horse business, start with this guide that offers detailed instructions about how to write a business plan that can turn your daydream into your day job.. A long-format business plan is the best way to fully define your business so you ...
Writing a business plan
Financial budgets. You should prepare a full set of budgets that accompany your business plan, including a list and amount of capital start-up costs, cash flow forecasts and profit and loss forecast. For a new start-up venture, you should look at forecasting at least three years cash flow. In the main text of your business plan, you should ...
The Ultimate Guide To Building An Equestrian Business
Put those together and you get an equestrian business. Equestrian businesses can be anything that focuses on horses or horseback riding, including businesses that house or train horses, care for horses, show horses, or breed horses. It may also include the businesses responsible for managing facilities, pasture, waste removal, and more.
Equine Business Resources
A business plan can be a great asset to help you look at what your business is really all about and what image you want to project to your customers. Make sure to keep accurate, well-kept records of everything in order to make your business a success. Additional Resources: Business Workbench. Create Your Own Business Plan.
Horse Boarding Business Plan Template & Guide [Updated 2024]
Horse Boarding Business Plan. Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their horse businesses. On this page, we will first give you some background information with regard to the importance of business planning. We will then go through a horse boarding business ...
PDF Writing a business plan for an equestrian business
Your business plan should include the following information: • A summary of the business • Information about you • The business opportunity • Who your customers are likely to be • A sales and marketing plan • Industry knowledge • A SWOT analysis • Operations • Financial budgets Writing a business plan for an equestrian business
Resources for Equine Business 101
BDC: Business Plan Template. The Thinking Equestrian - Starting and Running a Horse Business. Using Science to Maintain Equestrianism's Social License" webinar (Dr. Roly Owers (World Horse Welfare) ... Equine Guelph is the horse owner's Centre at the University of Guelph, supported and overseen by equine industry groups, and dedicated ...
Horse Boarding Business Plan Template (2024)
Three Months Of Overhead Expenses (Rent, Salaries, Utilities): $100,000. Working Capital: $100,000. Marketing and Advertising: $50,000. Easily complete your Horse Boarding business plan! Download the Horse Boarding business plan template (including a customizable financial model) to your computer here <-.
Business Basics for Equine Businesses: Basic Strategic Plan
A strategic plan can creates a roadmap for success. A well-written strategic plan provides direction and focus for the owner, manager and any employees. "A strategic plan outlines how you plan to compete in the marketplace and how to become more desirable compared to others with a similar business model," said Bruce Mandeville,a professor ...
5 Steps To Starting a Successful Equestrian Business
Step 1 - Find a Profit Motive. The biggest mistake we see people make in equestrian businesses is diving into the marketplace for "love of the sport" instead of having a profit motive. This may come off to many as a shock, but this is standard business practice in the outside world. We are all for the idea of "doing what you love ...
Financial Stability: Why You Need to Plan Equestrian Startup Costs
The cost of these facilities can vary widely depending on the size of the center, the location, and the quality of the materials used. A basic stable for one or two horses can cost anywhere from $3,000 to $10,000. A larger stable with space for 20 or more horses can cost between $30,000 and $100,000.
Horse Riding Business Plan [Sample Template]
Cost of hiring a business consultant - $2,000. Cost of purchasing start-up equipment in bulk (such as saddles, tacks, feeds, medicines, whips and reins) - $10,000. Cost of leasing and renovating a facility for the riding stable for at least a year - $30,000.
Strategic Planning Basics
Goal: Get at least 100 class entries by the end of May 2020. Tactic #1 Create the strategic plan internally. Action #1 Write out the strategic plan. Responsible party: Susie. Deadline: Jan. 11, 2020. Success measurement: Have completed strategic plan created. Tactic #2: Survey students to see which classes they might enter.
How to write a business plan for a horse breeding company?
Hiring a business plan writer to write your horse breeding company's business plan. Outsourcing your horse breeding company business plan to a business plan writer can also be a viable option. Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors.
Best Strategies When Planning To Start a Commercial Equine Business
Funding is vital to establishing any new business, including an equine venture. Your business plan should detail the amount of initial capital needed to launch your venture, as well as projected ongoing costs. Potential expenses include: Purchasing or leasing land. Building or renovating stables.
Startup Costs of Equine Facility Business Planning
It is important to regularly review and adjust budgets to accommodate any changes in the industry or facility needs. With proper financial planning and attention to detail, equine facilities can thrive and contribute to the growth of this remarkable industry. Equine Facility Financial Model. $169.00$99.00.
3 Keys to Running a Successful Equine Business
A well-written business plan is a roadmap to success. It is a tool that can be used to drive your long-term goals for the types of clients you'd like to serve and the aspects of the business you want to focus on. Equine business owners can create an Amazon Business Account. "Be sure to include goals and objectives and how you plan to reach ...
Equine Therapy Business Plan [Sample Template]
Equine Therapy Business Plan [Sample Template] An equine therapy business is a type of business that offers therapeutic services to individuals who are struggling with physical, mental, or emotional challenges using horses. Equine therapy is a form of therapy that involves interacting with horses in a structured and intentional way to achieve ...
2024/25 Annual Business Plan and Budget…
Civic Centre lift replacement, Railway Lands nature play area construction, Various road and footpath works, and; Renewal and upgrade of Council's plant and machinery. Council also plans to deliver on some of the aspirational work outlined in the community's vision for Mount Gambier 2035. View the 2024/2025 Annual Business Plan and Budget.
Business plan centre équestre : Modèle rédigé gratuit
Modèle de business plan sur 3 ans (pdf et excel) à télécharger. Cet article présente le business plan pour le Centre équestre SARL. Il s'agit d'un plan détaillé qui décrit les différentes facettes de l'entreprise, notamment son résumé opérationnel, son analyse de marché, sa stratégie commerciale et de communication, ainsi ...
Equine Enterprise Budgets: Examples For Your Business
The Equine Budgets actually consist of four separate budgets, each designed for a unique type of operation. The four individual budgets are 1) Broodmare Marketing Yearlings, 2) Boarding Operation, 3) Horse Owner on Owned Land, and 4) Owner Boarding. The following paragraphs will briefly outline the assumptions for each of these budgets.
PDF FY 2024-25 General Omnibus Budget
Agriculture Equine Industry Development Fund (AEIDF) for standardbred horse racing programs. House includes additional $720,000 (AEIDF) for a new line item, Michigan sired championship stakes, defined in Sec. 803, to allow for a standardbred sire stakes race at a county fair. This line item would only be used if there is no licensed
PDF NEVADA STATE BOARD of DENTAL EXAMINERS
*4. New Business: (For Possible Action) *a. Consideration and Possible Approv al/Rejection of the Continuing Education Provider Course. Application - NAC 631.173 (For Possible Action) (1) safeTALK - Suicide Awareness for everyone Tell, Ask, Listen, Keep Safe - (3 Units) - Richard Egan
'Godfather' of AI Geoffrey Hinton offers $1-million for Ontario Science
Geoffrey Hinton, the Toronto-based computer scientist often called the godfather of artificial intelligence, says he would donate $1-million to repair the Ontario Science Centre if the provincial ...
Election latest: Minister hints at bid to replace Sunak
Rishi Sunak took questions from workers at a pottery plant in Derbyshire a short while ago - but they didn't exactly heap on the praise. One worker told the PM that things had got "infinitely ...

How to Write a Business Plan for an Equine Facility

Basic Business Plan Structure

Executive Summary

Equine Business Description

Market Strategies

Competitive Analysis

Development Plan

Management and Operations

Related Articles

How to Write a Business Plan for an Equine Facility

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The Ultimate Guide To Building An Equestrian Business

Hi, I'm Paige, half of the duo behind Fairway Stables™

Categories

Table of Contents

Glossary of Equestrian Business Terms

How to Start an Equestrian Business

What Is an Equestrian Business? A Brief Overview

How Big Is the Equestrian Industry?

How Much Is the Equestrian Industry Worth?

Horse Ranch

Equestrian Facility

Boarding Stable

Riding Stable

21 Equestrian Business Ideas

Boarding/Livery

Partial Boarding

Pasture Board

Self-Care Board

Short-Term Boarding

Retirement Boarding

Additional Arrangements

Training and Instruction

Breeding Operation

Full-Scale Breeding Operation

Riding Clinics

Tourist Ranches

Working Dude Ranch

Resort Ranch

Hunting Ranches

Horse-Related Adult Retreats

Horse Rescue

Horse Leasing

Partial Lease

Other Lease Arrangements

Stable Merchandising

Professional Equestrian

Horse Transport

Professional Grooming

Horse Stable Cleaning Services

Pasture and Facility Care

Manure Removal Services

What to Consider When Starting a Business in the Equestrian Industry

Time Commitment

Know Your Market

Find Your Profit Motive

Develop a Business Plan

Structure Your Business

Know Your Insurance Requirements

Determine Fixed and Variable Costs

Identify the Unique Selling Proposition

Develop a Marketing and Branding Strategy

Content Marketing

Social Media

Affiliate Marketing

Email Marketing

Referral Program

Diversification

Is Your Business Scalable?

Frequently Asked Questions About Starting a Business in the Equestrian Industry

Where Can I Find Equestrian Businesses for Sale?

Are There Equestrian Business Awards?

What Should You Know Before Buying an Equestrian Business?

Are There Equestrian Business Apps?

What Is the Definition of an Equestrian Business?

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