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How to write a company bio? 20 company bio examples for inspiration

You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...

You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.

Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.

So what makes a company bio that good?

The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.

Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.

In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.

Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.

Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!

What is a company bio.

Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.

A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.

You can use your business bio on your website and in other marketing materials, such as brochures and business cards . A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.

The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).

Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.

Benefits of a company bio

Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.

Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.

But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:

First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.

The 5 things you need to include in a company bio

Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.

In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.

Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:

1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.

2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.

3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.

4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.

5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.

How to write a company bio?

When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?

One way to make the company bio more interesting is to focus on a single point.

For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.

By concentrating on a single point, you can make the company bio more interesting and unique.

Here are a few tips to make your business bios stand out:

Know your Audience

Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?

Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?

Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.

For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.

There's a lot to consider when getting to know your audience. To start, think about:

Their basic demographic information like age and location.
Then, consider their interests, their professional goals, and desires.
What challenges are they facing?
Also, analyze their buying habits and their preferred channels for receiving information.
Plus, their level of engagement with your brand.

The more you know about your audience, the better you can target your marketing efforts to meet their needs.

Focus on what makes your company or product different

Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.

But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.

Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?

Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.

Here are a few key points to keep in mind:

Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.

When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.

Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.

How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?

Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.

Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable. You can include details about them as:

“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:

Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.

Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.

Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.

Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.

We are proud to have such a talented and dedicated team. We are confident that we can provide our customers with the best possible products and services. If you want to make a bigger impact, your future recruits can get a clearer idea of how much your employees love what they do if they showcase these employee testimonial samples through video.

Your company's mission

Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:

First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.

Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.

Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!

Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.

After all, you want your audience to remember your company bio - not fall asleep reading it!

Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.

The best places to display your company bio

Since your company bio is a major element of the storytelling involved in your branding process —not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.

But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.

Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.

Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.

Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:

Business bio on Twitter

A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.

Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.

So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.

That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:

• Your style should be consistent with your company's brand and image.

• Use emojis and hashtags to spruce up the presentation.

• Don't write long, rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.

• Mention the main location of the company and any awards or recognitions you have won.

• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"

• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.

At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. After that, you have to write and schedule tweets catered to your audience. When done correctly, your company will be the talk of the town.

Business bio on Instagram

An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.

Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.

If you need to write a good company bio for Instagram, here are some tips:

• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.

• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.

• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.

• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.

• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.

• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.

And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.

Business bio on LinkedIn

Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.

This platform offers you a chance to write more in your company bio section than other social media platforms. With a 2000-character limit, you can freely experiment.

Here are a few important points to keep in mind while writing a business bio for LinkedIn:

• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.

• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.

• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).

• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.

When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.

Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.

Business Bio on the website

Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.

When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.

Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.

Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.

Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break it into points, and end with a call to action.

If you follow these tips when writing a company bio, you will be sure to win over the trust of visitors and be remembered.

20 Company Bio Examples

Company bios on twitter examples.

Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.

2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.

3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.

4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.

Company Bios on LinkedIn Examples

How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.

2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!

3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.

4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.

Company Bios on Instagram Examples

Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?

2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).

3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.

4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.

Company Bios on Website Examples

In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.

How Writesonic helps you write a professional company bio

At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.

We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.

Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.

There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:

Step 1 - Select Company Bios V2 from the Writesonic library

When you log in to your Writesonic account, the first screen you see is your dashboard.

On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.

Step 2 - Enter your input

Type in your company's name and information, and choose a tone of voice.

Step 3 - Now select the platform

Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.

Step 4 - Hit Generate

Finally, click on generate to create 3 company bios. Regenerate if you need more options.

Frequently Answer Questions

What is the difference between a company bio and a professional bio.

When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?

A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.

A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.

What is the difference between a company bio and a personal bio?

A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.

How company bio may help in boosting your SEO and increase your sales and revenue?

The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.

This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.

You can use a company bio to build the perfect website for your business, no matter how big or small it is.

How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?

If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool for this. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.

A Writesonic is unique in that it has separate features for different types of bios, such as

Company bio for Twitter
Company bio for Instagram
Company bio for LinkedIn
Company bio for a company website

Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools

Samanyou Garg

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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Published: December 20, 2023

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

80+ Professional Bio Templates & Examples

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A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

Create an 'About' page for your website or profile.
Begin writing your bio with your first and last name.
Mention any associated brand name you might use.
State your current position and what you do.
Include at least one professional accomplishment.
Describe your values and how they inform your career.
Briefly tell your readers who you are outside of work.
Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

Facebook Business page .
Industry blog byline .
Instagram account .
Personal website .
LinkedIn profile .
Industry website .
Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

Lindsay Kolowich Marketing.
SEO Lindsay.
Kolowich Consulting.
Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

Your family.
Your hometown.
Sports you play.
Hobbies and interests.
Favorite music and travel destinations.
Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

Chimamanda Ngozi Adichie: Author
Chima Mmeje: SEO Content Writer
DJ Nexus: DJ
Lena Axelsson: Marriage & Family Therapist
Mark Levy: Branding Firm Founder
Audra Simpson: Political Anthropologist
Marie Mikhail: Professional Recruiter
Wonbo Woo: Executive Producer
Chris Burkard: Freelance Photographer
Lisa Quine: Creative Consultant
Nancy Twine: Hair Care Founder
Trinity Mouzon: Wellness Brand Founder
Alberto Perez: Co-Founder of Zumba Fitness
Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

There’s clarity about who Chima serves.
The hook is bold, catchy, and compels anyone to read further.
Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
It provides a subtle pitch for readers to check out her podcast.
The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

It highlights Chris’s achievement without bragging.
The last sentence portrays Chris as a responsible man who loves his family.
The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

Introduce yourself.
State what you do.
Add key skills or areas of expertise.
Include a personal mission statement
Celebrate your wins.
Provide your contact information.
Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

Tristen Taylor: Marketing Manager
Lianna Patch: Copywriter
Precious Oboidhe: Content Strategist and Writer
Rebecca Bollwitt: Writer
Megan Gilmore: Cookbook Author
Bea Dixon: Feminine Care Founder
Tammy Hembrow: Instagram Influencer
Dr. Cody: Chiropractor
Larry Kim: Founder
Dharmesh Shah: Founder and CTO
Lily Ugbaja: Content Strategist
Ian Anderson Gray: Marketer
Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

The bio is short and direct.
The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

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Home / AI Writing / 8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

8 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)

Whether you’re a large company or a small one, new or established – it’s not uncommon to get stuck over the bio. It’s hard to write about yourself. A quick way to get around this block and write a bio for your brand is to simply answer the question, “ What does your business do? ” If this still seems like a huge task, don’t worry we’re here to tell you how to make this a lot easier.

We have created all the essential pointers you need to know to create a solid company bio. In the end, we’ll look at creative company bio examples and discuss handy tips!

What Is a Company Bio, And How Do You Write One?

Clients like to know who they’re doing business with. Your business’s bio – whether it’s on the “About Us” page of your website, in your press kit, or in other marketing materials – is an opportunity for you to bring people to your brand. The bio explains who you are and what you can do for your clients.

Tone of Voice for a Company Bio

If you’re not sure what tone to adopt in your business bio, imagine you’re having a discussion with your ideal client or customer. Make a list of how you’d explain everything to them. You can always dictate to someone else or have Simplified’s copy AI bio generator create one for you.

Bonus: Try Bio Generator for Free

How Long Should Your Bio Be?

While it’s essential to offer a lot of useful information in summary form, you don’t want the reader to lose interest due to endless scrolling. When it comes to creating your company bio, it’s critical to be concise. While there is no standard length for a company bio, it should cover all relevant facts without going into excessive detail.

Bonus: 12 Free Instagram Caption Generators To Boost Your Reach

5 Things To Remember for a Social Media Bio

Here are key pointers to remember for your social media bio –

Keep it short – Depending on the platform, your company’s bio should be no more than a few lines or words.
Add the essentials – The bio should contain just enough information to educate people about what you do, where you are located, and any services you offer.
Draw your audience in – You can put a link to your “About Us” page on these sites.
Mind your language – To appear professional, use whole phrases, correct grammar, and vocabulary that can be understood by a middle school student.
Add relevant info – Be engaging and intriguing, and only provide information that is pertinent to your business.

Bonus: Create viral Reels with our AI-powered Instagram Reels Maker Tool

What Should You Include in a Company Bio?

No matter what business bio template you use, you should include the following:

Your company’s official name, as well as any DBAs
Any company locations, as well as the headquarters if you have more than one
What your company does, the industry in which it operates, and the items or services it provides
When your business was established, as well as a brief history of how it came to be
Any accolades your firm has received, as well as any notable clients or customers with whom it has worked
Achievements and milestones for the company.
Sponsorships and community events.
Your company’s goal statement and values.
Name changes, business relocation, mergers, acquisitions, and significant branch openings.

Bonus: Grow Your Business with the Instagram Scheduler for Posts and Stories

Why is a Good Bio Important for Businesses?

If you’re wondering, “How many people actually read company bios?” The answer is – a lot. And there’s no way of knowing who the bio is going to reach. It may catch a few people outside your target audience, but you always want it to be ready for when the right people find it . So it makes the right impression.

While your CV is only beneficial when you’re actively seeking certain jobs, your professional bio is marketing your company all the time. Business bios may be found on your LinkedIn page, company website, guest blog articles, speaker profiles, Twitter bio, and a variety of other sites.

A well-written company bio quickly tells your customers what you do well. This goes a long way in persuading them to engage with your company.

A good company bio should:

Capture your values – More and more, customers are looking beyond products and services to the values each brand holds. They are more likely to stay loyal to a brand that shares their values.
Connect with your customers: People remember relatable content. Whether it’s a joke, a shared problem, or a belief, including a note that connects with your audience impacts recall.
Stand out from the crowd: Competition is getting fiercer in nearly every field, and there’s tremendous pressure to differentiate your brand from the rest. With a bio, you can explain how your brand does this and why customers will benefit from coming to you.

Bonus: Design Stunning Instagram Stories in Seconds using our AI-powered Stories Maker Tool

Some Common Types of Company Bios

A one-size-fits-all approach doesn’t work with company bios, so you have a free reign to create what you like. As long as it achieves your purpose, of course. Here are a few common outlines of company bios :

Quick & Concise

What your company does and stands for, is condensed into a nutshell. These convey the highlights of the company.

Outline a story

The origin story of your company. This storytelling method is a great way to draw an audience in and take them on the journey you’ve been on.

Client first

What can your company do for a client? This type of bio focuses on this information. Often, it provides solutions to a common customer problem.

The company’s team bio

This type of bio is about making the brand more human and relatable. People like to picture who they’re dealing with, and this type of bio includes team expertise and puts faces to names.

Impact of a company

With concern for the environment and social awareness only increasing, customers are looking for more ethically leaning brands. So if your brand was founded with a strong ethical commitment, outlining your social impact and initiatives in your bio is a good idea!

Highlight innovation

A different way of doing something is an excellent USP. If your company is truly forging new paths in a particular sector or industry, this is a great place to showcase it.

Value-driven bio

Similar to the social impact bios, a value-driven bio draws attention to the founding and working principles of your brand. It could showcase your commitment to transparency, social impact, and more.

Highlight the expertise in your industry

When your target audience is restricted to those within your industry, you can use specific jargon to draw attention to your niche expertise.

Partnership or collaborative bios

They’re often used between sister brands or by the charitable wings of some well-known established brands. This type of bio explains the purpose of the organization and highlights the partnerships it has.

Fun, humorous bios

Lighthearted and warm, these bios help clients associate a type of personality with your brand. They usually make potential clients smile and leave a lasting impression.

8 Creative Bio Examples of Businesses

1. short and engaging.

Lifestyle influencer and entrepreneur Whitney Graham is well-known and has a strong online community. She needs little introduction, so her bio on Instagram is quick and goes straight to the point. It tells potential followers what they can expect if they choose to subscribe to her content.

2. Real and Authentic

On Trinity Mouzon’s professional website, there is more room to elaborate. She chooses to stay real, and trace her entrepreneurial journey from the very beginning. Besides telling us about her company, she is honest about patches of difficulty and how she worked through them, which makes her very relatable. Offering resources to other budding entrepreneurs is a big plus!

3. Light and Crisp

Corey Wainwright’s HubSpot bio is upbeat and clearly states her strengths. Injecting a hint of humor to her bio suggests that she is self-assured in her skills which, in turn, inspires confidence in potential clients.

4. Personality Reflection with Professionalism

In the limited space offered by an Insta bio, Jenna Kutcher’s profile packs a punch! It’s off to a strong start with an accolade, offering clients an easy, immediate, and accessible way to connect with her. It also outlines her other interests, and she rounds it off nicely with a quick peek into her personality. ‘Where the Woo Meets Work’ indicates that despite clearly being a powerhouse in her field, she has a lighter, cheerful side.

5. The Story of Your Business

Some entrepreneurial journeys are incredible stories of overcoming huge odds to make it. Alberto Perez, co-founder of Zumba Fitness, chooses to take his audience through his inspirational story. And this puts a name and a face to the international fitness phenomena that we’ve all come across but hadn’t really thought about until now.

6. Humor + Dogs

This is a formula that is almost a surefire hit. The number of doggy profiles on social media has grown exponentially. A profile like We Rate Dogs fosters a strong community of both doggy profiles and those who like to subscribe to doggy profiles.

7. Straightforward and simple – great for an established brand

Brandon Stanton’s series Humans Of New York didn’t really set out to conquer the internet. He just wanted to share stories. It has now become a brand of its own, and since he’s not actively trying to add to his community, his bio is barefaced and encapsulates the brand perfectly.

8. Highlight the USPs

This TV personality and comedian needs little introduction. So the YouTube description of his show highlights what people may not know about Seth Meyers. It outlines where his content is available – an important CTA and gives new viewers a quick idea of what to expect – A-List celebrity guests, memorable comedy, and musical talent.

Related: 15 Creative Personal Bio Examples You Need

How to Generate a Creative Company Bio Using Simplified’s Free AI Tool?

Learn how Simplified can help you generate ideas for your company bio copy in an instant. Create your own bio template with these creative bio examples and watch traffic flow to your site!

1: Simplified- Design and AI Copy Platform

Enter company details to generate a solid bio in seconds!

2: Robinhood- Investment Platform

3: VirusShield- Antivirus Software

4: Lonely Ghost- Clothing Brand

5: Yum- Food Chain Brand

6: Pet Zone – a brand that sells products for pets and their owners

7: All Smiles – a dentistry for children

8: Bloom – a plant nursery for native and exotic plant species. Based in NY.

9: The Dough Knot -A cafe with a bakery attached. Fresh bread every day with a range of coffee roasts.

10: The Reading Nook – A bookstore combined with a library, they have a large collection of travel books.

11: Mural – An art gallery for contemporary artists

Simplified’s human touch in its copy AI is a game-changer. Use it to spread your bio on multiple social media channels. Moreover, use it for emails, newsletters, blogs, ads, and more to see how your customer base responds.

Check out the video below to get a clear understanding of how Simplified’s company bio copywriting tool works before creating one for your brand. Moreover, seamlessly learn how to use all our copy AI & design features on Simplified Academy.

How to write an effective bio for your company

The bio section of your business website is a great place for you to showcase your brand. It’s an opportunity for you to tell prospective customers who you are, what you do, and why they should buy from you. Moreover, a solid bio will help build trust and confidence in your company. And our bio generator can help you do just that!

Create an engaging company bio in seconds with the Simplified Company Bio Generator!

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How to write a company bio that connects with customers.

Your company bio is one of the first opportunities you have to make a good impression. We share our tips on how to write a great one.

Published on Jun 04, 2024

By Austin Distel

Your company bio is one of the first opportunities you have to make a good impression. If it’s confusing or boring, potential customers are going to walk straight into the arms of your competitors who are able to showcase themselves in a fun, peppy way.

A company bio is slightly different from a personal bio that highlights your personal information and professional skills for a potential employer or to get a new job. It’s not a cover letter for entrepreneurs or a freelancer that lists out your job title or years of experience. Instead, it can go on your professional website to highlight why customers should buy your products and services.

But here’s the thing. Writing about your business can be hard. You’re so entrenched in it that it’s difficult to see it from an outside perspective. Plus, there’s so much you want to say, right? How can you possibly squeeze it all into a couple of concise paragraphs? But once you’ve got the foundations of your company bio, you can use it on your social media profiles, in your Twitter bio, as part of your LinkedIn summary, and on your company website.

Yes, it’s difficult choosing the right words to describe your business (especially if you don’t want it to look like you’re bragging), but learning how to write a company bio can put you in good stead for the future, especially in situations where you need to pitch your brand to customers and stakeholders.

Why you need a company biography to stand out

It’s simple, really. Your company biography lets potential customers know who you are and what you do. It helps them determine off the bat whether you’re a good fit for them or whether they even need your products or services in the first place.

But there are plenty of other reasons a professional bio is important:

Showcase your values: Consumers today are keen to buy from brands that share the same values as them
Build connections: Customers are more likely to care about brands they can relate to
Stand out: There’s so much competition today that it’s crucial for you to explain why your business is different from other startups
Establish credibility: A well-written bio can boost your perceived authority and trustworthiness
Attract investors: Potential investors want to know the story behind your company and its mission before deciding to invest
Attract employees and partners: Potential employees and business partners will also look at your bio to get a sense of what your company is all about

When potential customers can get a quick understanding of you, your offerings, and your values, they can then decide about whether they want to buy from you. And, if you manage to showcase your brand personality while you’re at it, you can start to forge deeper relationships with your audience.

All of this contributes to your overall success as a business, so don’t underestimate the power of a well-crafted company biography.

It’s not just about showcasing your achievements and milestones, it’s about connecting with your audience and standing out in a crowded market. Take the time to develop an authentic and compelling bio that truly represents who you are as a company.

Remember, first impressions matter, so make sure yours is a strong one with an attention-grabbing and informative bio.

The 3 things you need to include in a company bio

You can be as creative as you like with your company bio, but there are a few key things you should include to make sure readers get all the information they need.

1. Your company story

The story behind your company is one of the things that makes it unique. No two businesses will have the same backstory, so this can help you stand out and connect with readers.

Start by noting down the answers to these questions:

When was the company started?
Who started it?
Where was the business started?
Why did you start the business?
How did you get from then until now? Any important milestones along the way?
What’s the story behind the company name?

These answers will form the foundations of your company bio. Obviously, you don’t want to just reel them off in order - that would be dull! Instead, think about how they fit into a narrative.

Mailchimp’s short bio covers all the important stuff, like where the business was founded and what the goal of the business is. Notice how they write in the third person for a more professional feel.

Toggl features one of our favorite professional bio examples. It includes all the important information but in a fun and friendly way.

2. What makes your company different

The sheer amount of competition out there makes it hard to stand out today. But there’s always going to be something that separates you from your competitors. It might be the number of employees you have. It might be the specific material you use in your products. Or it might be that you give a large portion of your revenue to charity.

It’s important to mention what makes you different in your company bio so you don’t come across like “just another company in X industry”.

If you get stuck on this part, think about:

What you sell
Who you sell it to
What makes your products or services better than others
What customers have praised you for in the past
What you want to be known for

Fun bandage brand Welly makes its products stand out by taking a relatively mundane but necessary item and turning it into something adventurous.

Splunk highlighting its achievements in company bio

Splunk highlights that it's the first of its kind in the world.

3. Your company’s mission and values

Your company’s mission and values will also set you apart from your competitors. There’s a very slim chance that all companies in your industry started for the same reason, so think about the things your business believes in and stands for.

Ask yourself:

What was the goal when starting this business?
What causes does your business believe in?
Are there certain things you want to promote?
What does your mission statement say (or, what would it say if you had one)?

It helps to outline your mission and values as your “vision”. For example, you can highlight what you hoped to achieve when you started your business, like starting a new trend or filling a need for something unique.

Slack’s short professional bio states its goal at the start before going into detail about what the tool can do for customers.

Similarly, Shopify overtly states its mission as part of its wider company bio.

Bombas is a great example of an e-commerce brand that is personable in its company bio. They clearly explain what their mission is and why their products fit that mission.

Drinks brand Haus uses short paragraphs to outline its reasoning for starting the business in its company bio. The first sentence tells a story and keeps readers engaged.

How to write a company bio that resonates with your audience

If you’re wondering how to write a company bio, we’ve got you covered. Once you’ve got the basics together for your company bio, you can start putting pen to paper. The writing process will be far easier if you already know what you want to say - after that, it’s all about putting it all together in a cohesive, conversational way.

1. Know your audience

First things first, you need to know who’s going to be reading your company bio. Understanding the motivations of these people and what they’re expecting from you is the first step in writing an engaging bio that keeps the reader’s attention.

Tailoring your company bio to your target audience will help you connect with them quicker and create deeper relationships, making it far more likely that they’ll choose you over a competitor.

For example, people who are seeking legal counsel from a law firm are going to have different expectations than someone who is looking for a magician for their kid’s party. Someone on the hunt for the former is going to be put off by lots of exclamation marks and puns, while someone who’s looking for a magician might like that.

When getting to know your audience, think about:

Basic demographic information, like age and location
Their interests
Their professional goals and desires
The challenges they’re facing
How your business solves those challenges

Cost-effective ways to research your target audience

Target audience research is a crucial step in developing and marketing products or services. Knowing your target audience helps you understand their needs, preferences, and behaviors, which ultimately results in creating more effective marketing strategies. This will allow you to craft a company bio that resonates with your target audience, which helps build trust.

Surveys and Questionnaires: Leverage online tools like Google Forms or SurveyMonkey to create and distribute surveys to your existing customers. This is a budget-friendly method to gather direct insights into customer preferences and satisfaction.
Social Media Analytics: Utilize the analytics tools provided by social media platforms to gain insights into the demographics and interests of your followers.
Competitor Analysis: Observe and learn from the public activities, customer feedback, and engagements of your competitors. This method can provide valuable insights without direct cost.
Customer Feedback: Encourage and collect feedback from your current customers through various channels such as email, social media, or direct contact.
Google Analytics: Use Google Analytics to understand the behavior of visitors to your website. This free to use tool can offer insights into the demographics and interests of your site’s visitors.
Online Forums and Communities: Participate in or monitor discussions in online forums and communities related to your industry. This can provide deep insights into the needs and problems of potential customers.
Keyword Research: Use keyword research tools like Ahrefs or SEMrush to identify what your potential customers are searching for online. This provides insight into what their needs and interests are.

2. Assess what information you already have

You might not know where to start if you’re writing your company bio from scratch. Even if you don’t have any lofty achievements or even a lot of history to note down, it’s likely that you still have some material you can work with.

If you wrote a small business plan, there’ll be a blurb in there about why you started the company and what you want to do with it. If you’ve pitched to a number of clients, those pitch decks will probably have some information you can use. And, if you’ve got a few notebooks tucked away with your early-stage ideas scribbled in them, get them out and see if there’s anything useful you can take from them.

With what you have, create an outline that includes:

Your company’s mission and values
The services or products you offer
Your unique selling points (USPs)
Any notable achievements or milestones

You could also include detailed information about your team, highlighting their specific areas of expertise or unique background experiences. Considering the interests and needs of your audience, it's important to emphasize any aspects of your team's profile that would be especially appealing or relevant to them. This could involve mentioning notable achievements, qualifications, or even the diverse perspectives they bring to your projects, which could enrich the connection with your audience.

3. Write like you speak

There are so many dry, dull company bios out there that seem to simply state the facts about a business and not much more. While this does a good job of laying out who you are and what you do, it’s difficult for potential clients to suss out your personality and why you might be a good fit for them personally.

To spruce up your company bios, write like you speak. Imagine you were explaining your business to a new customer who’s interested in your services. It can help to actually speak to someone while making notes or record yourself talking and transcribing that to turn it into a rough draft.

Writing conversationally is important, even in a company bio because it gives the reader a better sense of who you are and what your business stands for. Focus on telling a story, rather than just listing off facts about your company. Share anecdotes, experiences, and insights that showcase your personality and values.

How Jasper helps you write a professional company bio

Jasper makes it easy to draft your company bio with its extensive collection of templates , including the professional bio template. Simply enter the name of your company, a sentence about what you do, and the tone you’d like to go for, and the powerful AI generates a blurb you can use straight away, or tweak to fit your brand personality.

how to use Jasper templates to write a company bio

These short bio examples use a Brand Voice that scanned Jasper’s blog.

These samples showcase a company that hires out magicians for parties.

And these samples explain what a law firm does.

It’s not enough to write a few sentences and hope for the best. Remember, your company bio is the first impression potential customers will have of your brand and it’s important you engage them from the very start. As well as understanding your audience, you can collect the material you already have to create a vibrant company bio packed with your brand’s personality.

Don’t know where to start? Jasper Jumpstart provides a crash course in using the company bio template so you can get started right away.

Meet The Author:

Austin Distel

Austin Distel is the Sr. Director of Marketing at Jasper , your AI marketing co-pilot. When not working, Austin is also an Airbnb superhost in Austin, Texas.

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How To Write A Company Bio (with examples)

You've probably heard the saying, "You only have one chance to make a first impression." Well, the same holds true for your company. When someone Googles you, the first thing they'll see is your company bio. Therefore, it's essential to make sure that it's well written and contains all the most important information about your business.

But crafting the perfect company bio can be tricky. You want to make sure it's interesting and engaging, while at the same time providing all the necessary details. It can be a tough balancing act. But don't worry, we're here to help. In this post, we'll walk you through the steps to writing a great company bio that will make a positive impression on potential customers and partners.

Why You Need a Good Company Bio

You might be thinking, "Do I really need a company bio?" The answer is yes, you do. Here's why:

Your company bio is your chance to introduce yourself to the world. It's a way to let people know what you do, who you are, and what makes you unique. A good company bio can help you stand out from the competition and make a great first impression.

People are always looking for new companies to do business with , and your company bio is a great way to get their attention. A well-written company bio can help you attract new customers and partners, and even land new jobs for your company. It's a chance to show off your personality and give people a taste of what it would be like to work with you.

Your company bio is also a valuable tool for SEO (search engine optimization). By including keywords and phrases that people are searching for, you can help your website rank higher in search results. This can result in more traffic and leads for your business.

If you're not sure where to start, don't worry. We've got you covered. In this article, we'll give you some tips on how to write a great company bio.

What to Include in Your Company Bio

When it comes to writing your company bio, think of it as an opportunity to introduce yourself to the world. This is your chance to show off what you and your business are all about.

That being said, there are certain elements that should be included in every company bio. This includes your company name, logo, contact information, and a brief description of what you do. You should also include any relevant industry awards or recognition.

Next, talk about what you do and what makes you different from the competition. Also known as your company's unique selling proposition in marketing speak, differentiating yourself from competition is a great way to catch the eye of your intended audience. Finally, share your company's mission and values.

Keep in mind that your bio should be professional yet personable — companies are founded by people, not robots.

In the end, make sure that whatever you decide to include is accurate and up-to-date. Nothing is worse than reading a company bio that is full of outdated information.

Writing a Compelling Company Bio

Writing a good company bio can be tricky. You want to capture your company's essence, but you don't want to come across as boastful or self-promoting — or worse, all fluff and no substance.There is no general rule of thumb for crafting a good company bio. That being said, there are certain elements that should be included in every company bio. They are:

Company name
Brief description of what your company does
Mission and values
Industry awards and recognition
Unique selling proposition

While there aren't any fixed recipes to writing a compelling company bio, we have a few tips that will make people sit up and take notice:

1. Introduce yourself with a bang!

"What does your company do?"

This is always the first question that gets asked when you're introducing your company to somebody. It's a boring question for sure, but an important one that can help your company stand out if crafted properly.

The hook is arguably the most important part of an article. Likewise, a strong start to your bio can make a huge difference. In a company bio, the founding story plays the role of a hook — no two companies share the same story.

To grab your reader's attention from the get-go, try weaving your answers to the questions below into a compelling story:

Who started the company?
When was it founded?
What led to its founding?
What drives you and your company?
[optional] How did your company get its name and logo?

Not sure how to go about doing so? Here are some examples to give you a better idea.

One founding story that stands out to me is the one Mailchimp has on their website.

This evocative founding story — albeit a little long — captures the essence of the company, offering readers a glimpse into the humble beginnings of a company built by two friends who share the same goal. The writing has a personal touch to it that brings the company closer to the readers.

Another good example is from HubSpot, professionally written in third person.

In just three paragraphs, this write-up answered all the important questions listed above. Succinct, informative, and definitely powerful.

2. Tell people how and why you’re different

Let’s face it — it’s a rough world out there. To break away from the competition, you need to convince people that you have what it takes to provide the best value to them.

To start, think about the businesses or community you serve: What appeals to them? How does your product or service address their pain point? How are you better than your competitors at doing so?

Highlight the practical value that your company provides in a straightforward manner. It would be wise to not insult or put your competitors down just to sell yourself. Remember, this is a company bio, not a Reddit forum — keep the focus on your company.

Here are some pointers you can keep in mind while crafting this section:

Who are your customers? What are their pain points?
How does your product or service alleviate the problem?
What have past customers said about your product or service? Why do they engage you?
What gives you an edge over your competitors?

Here are some great examples you can emulate:

Wix knows their audience. This write-up cleverly captures keywords and useful tools that would appeal to both first-time users and long-term business clients.

Another example comes from 500px, a photo-sharing platform for photography folks.

By breaking down their USP into smaller sections, 500px highlights the value customers can get from using their platform. The copywriting is simple and to the point — no unnecessary frills.

3. Your company’s mission, vision, and values

Nothing is more important than having a clear company mission and vision that sets you apart from your competitors. Communicating this purpose to your audience is just as important. Why else should anyone choose you over the next alternative?

Your company bio should therefore tell customers the values that your company upholds and believes in. Below are some questions to guide you:

What is one thing your company stands for?
What is the main goal that your company is working towards?
What is your company committed to achieving?

As above, here are some company bios that can inspire you.

We first look at everyone’s favourite fashion retailer from Japan, Uniqlo.

Terrible readability aside (please don’t use this narrow white font on grey background), what Uniqlo does well here is its clear mission statement that relates nicely with their commitment towards customers. As an added bonus, Uniqlo lists key initiatives addressing issues that they are focusing on in the year — updated annually.

Taking it a step further, Adidas has a separate webpage dedicated to their purpose and mission:

Summarised into 9 words, their main mission statement is easy to understand and remember. Using buzz words like “credible”, “inclusive”, and “sustainable” also cleverly primes readers into associating such terms with the Adidas brand as a whole.

Useful Tips for Creating an SEO-friendly Company Bio

You want to make sure your company bio is keyword rich so that it shows up in search results. But you don't want to keyword stuff it, because that will make it read like spam.

So how do you find the right balance?

Well, first of all, you need to do your research and figure out which keywords are most relevant to your business. Then, you need to incorporate those keywords into your bio in a way that sounds natural and makes sense.

You can use keyword modifiers like "best," “top,” "award-winning," "leading," and "innovative" to help you rank higher. Lastly, make sure you write in simple sentences and check for grammar and spelling — you won’t want a typo to ruin your company brand!

If you're not sure where to start, there are plenty of templates and examples online that can help get you started. Better yet, you can employ the help of an AI bio writer to do it for you!

Simply give the AI a short text prompt and watch it craft a short company bio for you! You can even generate personal bios for your “Our Team” page to spice up your website.

How Often Should You Update Your Company Bio?

You may be wondering how often you should update your company bio. The answer: it depends.

If you're just starting out, then you'll probably want to update it more often, as you'll be introducing new readers to your company and its story. But if you've been around for a while, then you can probably update it less frequently.

Just make sure that you're always keeping your bio up-to-date with the latest news and events. That way, readers can get a sense of how your company is evolving and growing. And who knows, they may even be inspired to work with you!

When it comes to writing your company's bio, it's important to remember that this is your chance to make a good impression on potential customers and partners.

Your bio should be well-written, concise, and interesting — and it should tell your company's story in a way that captures the reader's attention.

Think about the key points you want to hit, and make sure your bio is tailored to your target audience. If you put in the time and effort, you can create a bio that will make people want to learn more about your company.

Happy bio crafting!

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How To Write a Business Bio

Table of Contents

If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.

How to Write a Short Bio

Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.

How to Write a Professional Bio

There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:

First and last name
Professional tagline or current role
Personal brand or company
Professional goals and aspirations
A few of your most noteworthy achievements
One fun fact about you (depending on the website)

What to Include in a Bio for Work

If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!

Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.

What to Include in a Bio for Your Personal Website

If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.

But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.

A Bio Template to Use and Customize

Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.

Brand or company
Current position or function
Overall goals or values
Top accomplishments/milestones of your career
Personality/hobbies outside of work
Contact information

Bio Example

The informative short bio: heather heying’s twitter.

An example of how to write a business bio: Biography of Heather E. Heying

Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.

Four Tips for a Great Bio

We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.

1. Don’t think too much.

Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different.

2. Know your worth.

Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!

3. Feel free to borrow.

We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure.

4. Get help.

You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!

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How to Write a Business Bio that Stands Out

Whether you’re a business owner or working for someone else, you find yourself in need a business bio on the regular… .

It’s important to know how to write a business bio that shows who you are, what you do, and what sets you apart in a concise and memorable way.

You may find yourself needing:

A LinkedIn bio
A bio to be read at workshops and speaking engagements
A bio for when you’re a podcast guest
A bio for your About Page on your website
A way to share about yourself on social media without feeling like you’re just blabbing on about yourself!

Especially when you’re working to increase your visibility, the time will come when you need to write about yourself.

I know, it’s weird, right?

This blog will help make it easier for you to write about yourself and show you how to write several versions of a business bio to help you shine as the magical human you are.

To begin, let’s get into WHY it’s important to remind people of who you are and what you do. We have to talk about yourselves consistently, and in a way that’s clear, understandable, and creates a connection between us and who we’re sharing with.

I have a connection online, a fellow service provider, who in my mind did one thing and one thing only.

In my defense, she talks about this one thing often. She has it as her descriptor line on LinkedIn and Instagram. Recently, she reached out to me letting me know that if I came across people looking for XY-Zed, she could deliver. Now, this was actually quite helpful to me because I encounter people often that are looking for XY-Zed and I don’t offer it in a way that works for everyone all the time. I’m often looking for someplace to refer them too and this was helpful information for me. All this time, I THOUGHT she only did XY, I had no idea about the Zed piece. And I told her so.

She realized she didn’t talk about the Zed piece anywhere online, and others were probably confused and didn’t know either! So, she re-introduced herself and made a commitment to do it more regularly.

I was in the same boat recently too. Someone I hadn’t seen in awhile asked me what I was doing for a “living” ((I think she was under the illusion that I was only doing my podcast??)) and I had to spell it out for her that I’m a Content Copywriter . Honestly, not even sure my mom knows that, so I cut this friend some slack. But it sparked in ME a reminder to talk about myself and make a post about who I am and what I do .

This is why it’s so important to talk about ourselves.

It might feel uncomfortable to you but remember that people are busy and moving fast. They’re not always paying attention. We have to consistently remind them of who we are and what we do. It’s not annoying – it’s clear messaging.

For some people, this may be their first encounter with us. They truly don’t KNOW us yet and we have to welcome them in and tell them who we are and what we do!

Places to share a business bio and remind people of what you do:

Your About page on your website
Your LinkedIn, Facebook Page, Instagram, and other social media bios
Before you get brought on stage or on Zoom as a speaker
When you’re introducing yourself in a workshop
In podcast episodes you do on your own (solocasts)
In podcast episodes you’re a guest on
In person at networking events, family parties, and on the sidelines at soccer games ((we’ll touch on that another time))

So how do you write a solid business bio? That talks about YOU in a comfortable way and takes into account who you’re talking to?

The next few sections will give you the basics. If you want to dive in deeper, download my FREE Bio Builder here. ((Note: I threw this together as a resource for YOU. There’s no elaborate optin sequence to follow it and it’s not fancy yet. But I wanted to be sure you had it so you could get pen to paper and start writing your business bio ASAP))

The Number One Key to Writing a Business Bio is to Show You Care.

Anytime we’re talking about ourselves – whether verbally or writing a business bio, we’re building a bridge. A bridge between who we’re talking to and ourselves. We create a connection when we give them a reason to care and also show that WE care about them too.

Questions to Ask Before Writing Your Business Bio

#1) What do you do?

This seems like the easy part. And for some, this is an easy answer. (ie. “travel agent”, “writer”, “nutrition coach”, “website designer”, “painter”, etc.). Simple. My 8 year old nephew Max could understand and refer you. There are others who are majorly overcomplicating what you do or creating too much vaguery around it.

Examples I’ve seen: Embodiment Guide, Authenticity Coach, Creative, Time Management Diva, Creator of Fun, Transformational Coach, etc.

These are slightly hard to understand, because it’s just not that clear. In some instances, we don’t even know what the words mean, or they’re used so frequently they’ve lost their meaning. If what you do comes out along those lines, how can you clarify and simplify it just a tad bit? You can bring in the fun tagline later, but how can you say it in a way that even kid can understand what you do right away.

#2) Who do you work with?

For this question, I want you to think about not just who you work with, but who you LOVE working with. You don’t need to nail down one single client avatar. ((I know that’s what you hear in many places)), but you can share your love in working for different types of people, at different times and in different ways. So for the purposes of this exercise, I’d list them all out. When you write your business bio, I’d recommend choosing one or two or creatively weaving them together with a common thread.

For me, here are FOUR I speak to specifically because of common denominators I’ve identified:

Interior Designers
Website Designers
Podcasters
Women Entrepreneurs with service-based businesses

I work with people outside those areas, but those are the four I most often speak to.

Who do you work with? Who have been your favorite clients and WHY?

#3) What do you do?

Again with a caveat, let’s focus on what you most love to do. You don’t have to list all your services and you don’t have to list the ones you don’t particularly want to draw attention to.

Rather than list out website copy, blog writing, social media content banks, welcome packets, business bios, etc. etc. etc. I often will simply say, “I take the writing in your business off your plate entirely!” or “I guide people in how to create content for themselves with simplicity and ease.”

Just make sure to include the type of work you REALLY want.

#4) What makes you unique and different? What sets you apart from others in your industry?

Don’t let yourself sink into being generic here. Try not to lean too heavily on your extensive educational experience, but really think about what makes you different.

Is it your process?
Your focus on the numbers?
Your strategic brain?
Your empathy?
Your intution?
Your impeccable attention to detail?

If you struggle to determine what sets you apart, look at what your clients say you they love about you in testimonials.

Maybe your years of experience are a piece of what set you apart, maybe your education is beyond what others in your industry have, or the specific niche or the specific type of project you offer is something not many others do – weave that in too, but I do recommend looking at the human characteristics that set you apart from the noise.

Even if you’re a “brand” you have human characteristics.

#5) What gets you out of bed in the morning?

Think beyond the coffee pot and too full bladder here. ((you might wanna’ sit with this one)) What really gets you excited for the day ahead?

Here are some of my answers:

CONNECTION with others and the natural world around me

The question, “WHAT CAN I LEARN TODAY?”

My FAMILY and FRIENDS

My fingers twitching because they have no choice but to WRITE and CREATE

WORD GAMES and puzzles and all the #brainnerdnerdbrainthings

The beautiful routine and JOY of my simple life

And of course, in addition to all of that, a full bladder and coffee.

What is it for you? Your kids? Clients?

Time to put it together to write your business bio!

We’ve answered our four questions:

What do you do?
Who do you work with?
What do you like to do most in your business?
What sets you apart?
What gets you outta’ bed in the morning?

You can start taking these answers and writing down your business bio messy and sloppy. Make it weird. Just get it down on paper.

Then, you can tidy it up using these tips:

With every version you create, pretend you’re writing your business bio for just one person. Speak to them directly.
A few social posts
A 50-75 word version first person
A 150 word version first person
A 50-75 word version third person
A 150 word version third person
A “What Sets Me Apart” section with bulleted points
Consider a hook, if you want. I’m not a wild fan of hooks, but I’ve seen some that are catchy. If that’s your style, go for it!
Add in a fun fact or two – what you do in your free time, any pets you have, etc. You can also share a boring fact if you’re life is devoid of fun ones. Something that humanizes you and makes you uniquely you.
Be as specific as possible. The more specific you are the better. Don’t say “Everyone who…” or “Anyone who…”. Write in specifics.

"The more specific we are, the more universal something can become. Life is in the details. If you generalize, it doesn't resonate. The specificity of it is what resonates." - Jacqueline Woodson Tweet

Keep this reminder mind when writing your business bio:

YOU are a one of a kind human and you work with other one of a kind humans. Writing a great bio and talking about yourself, bridges these two together in the very best of ways.

More resources on how to write a business bio that helps you stand out:

Download my FREE Bio Builder

Get My Bio Spruce Up Service (three versions of your bio for $175 + LinkedIn suggestions)

Listen to the Content with Character episode How to Write About Yourself where I dive into this even more!

[email protected]

Emily Aborn is a Content Copywriter for women entrepreneurs, Podcast Host of Content with Character and She Built This. She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses. She’s worked with over 98 different industries in their marketing and loves helping businesses increase their visibility, connect with their clients, and bring their dreams and visions to life. For fun, Emily enjoys nerdy word games and puzzles, reading, listening to podcasts, and tromping about in the woods with her husband, Jason, and their dog, Clyde.

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How to Write a Company Bio That Gets You Customer Attention

In today's highly competitive business landscape, it's essential for companies to have a strong and memorable online presence. One of the key elements of this is a well-crafted company bio that tells your story, showcases your unique value proposition, and engages your target audience. A bio is a great way to stand out, build credibility and trust, and drive more leads and sales.

In this comprehensive guide, we'll walk you through the key elements of a great company bio. We will also share tips on how to write a bio for a company that resonates with your audience and give you examples of businesses that have nailed their bios.

Whether you're a startup or an established business, this guide will help you create a company bio that sets you apart and drives business success.

Why should you write a company biography that stands out?

A well-written company biography can be a powerful tool for businesses of all sizes. Here are some reasons why you should consider investing time and resources in creating a compelling company bio:

Establish authenticity: It can help establish your brand's credibility and reputation. It can demonstrate to potential customers or clients that your business is trustworthy and has a track record of success.
Build trust: A company bio can help build trust with your audience by providing insight into your company's history, mission, and values. It can also humanize your brand by sharing the story behind your business and the people who work for it.
Differentiate yourself from the competition: By highlighting your unique features, values, and achievements, you can make your brand stand out in a crowded marketplace.
Attract new customers or clients: A compelling bio can attract new customers or clients by giving them the information they need to make an informed decision about doing business with you. It can also inspire loyalty among existing customers by reinforcing the reasons why they chose to work with you in the first place.
Strengthen your online presence: A company bio is a great way to strengthen your online presence. You can leverage this short piece of text by including relevant keywords which can help potential customers find your business.

Whether you are creating one for your company website or social media platforms, an engaging company bio helps you make a lasting first impression.

Things you need to have in your company bio

A company bio should be comprehensive yet concise. It should provide readers with a clear understanding of who you are as a business and what you stand for. Here are a few key points on important information you should include in your company bio:

The Company's Purpose and Difference

Start with a short paragraph introducing your company with a clear statement of your company’s purpose. Follow it up with impactful statements that highlight any unique features, products, or services that establish the difference between you and your competition.

This will help potential clients or customers understand what makes your business stand out and why they should choose to work with you.

The Company's Story

Next, your company bio should include the story behind your business. This should be a narrative that highlights the history, evolution, and growth of your business. You can include details such as when and where your business was founded, who founded it and the existing leadership ( CEO, CFO, CMO and Directors.)

You can also share any significant milestones, professional accomplishments, or challenges that your business has overcome. This will help followers understand the human side of your business and the passion and hard work that has gone into making it a success.

Mission, Vision, and Future

Finally, your company bio should include your mission and vision for the future.

Your mission statement should describe the purpose and goals of your business, while your vision statement should describe your long-term aspirations and where you see your business headed in the future. This will help readers understand your values and what you hope to achieve as a business.

How to write a company bio that resonates with your customers

Creativity, strategy, and storytelling are the building blocks of writing a company bio that resonates with your customers. Here are some tips to help you create a company bio that connects with your audience at a personal level:

Know your audience: To write a company bio in an engaging way that resonates with your customers, you need to understand their needs, desires, and pain points. Research your target audience to understand their motivations, preferences, and challenges.
Use storytelling: A compelling company bio should tell a story that engages and inspires your audience. Use anecdotes, metaphors, and vivid descriptions, to create a narrative that captures the essence of your business and what makes it unique.
Keep it concise: While it's important to provide enough information to help your audience understand your business, it's also important to keep your company bio concise and easy to read. Use short, punchy sentences that convey your message clearly and succinctly.
Draft your bio: Use your research and insights to craft a rough draft of your company bio. Start with a hook that grabs your reader's attention, then tell your story in a way that is engaging and memorable. Include key information such as your company's history, mission, values, and achievements.
Refine and edit: Once you have a rough draft, refine and edit your company bio to ensure it flows well and conveys your message clearly. Use strong and active language, avoid jargon or buzzwords, and make sure the tone and style are consistent throughout.
Get feedback: Share your company bio with colleagues, friends, or mentors to get feedback and make revisions. Consider their feedback carefully and make changes that improve the overall impact of your bio.
Optimize for SEO: Finally, optimize your company bio for search engines by using relevant keywords, meta descriptions, and headers. This will help improve your online visibility and attract more visitors to your website.

Here's an example to demonstrate how to apply the factors we've discussed:

Imagine a company called "Green Solutions," a new startup that offers environmentally-friendly products for the home and office. The founders of Green Solutions are passionate about protecting the planet. They have created a range of products that are made from sustainable materials, use minimal packaging, and are designed to last. They are looking to create a company bio that resonates with their target audience and communicates their mission and values.

Company Bio:

At Green Solutions, we believe that protecting the planet is everyone's responsibility. That's why we've created a range of environmentally-friendly products that help you live a more sustainable lifestyle without sacrificing quality or style. Our products are made from sustainable materials, use minimal packaging, and are designed to last, so you can feel good about the choices you make for your home and office.

Our story began when our founders, Jane and John, noticed a gap in the market for high-quality, eco-friendly products that were affordable and accessible. They set out to create a business that not only provided great products, but also inspired others to live a more sustainable lifestyle. Along the way, they faced many challenges and setbacks, but their passion and commitment never wavered.

Today, Green Solutions is a leader in the eco-friendly product space, with a growing range of products and a loyal customer base. Our mission is to create a world where sustainability is the norm, not the exception. We believe that small choices can make a big difference, and we're committed to helping you make those choices every day.

Whether you're looking for reusable bags, energy-efficient lighting, or non-toxic cleaning products, we've got you covered. Join us in the fight against climate change, and let's create a better future together.

You can also use an AI writing assistant to help you create an attractive and engaging company bio. Checkout this in-depth Scalenut blog on “ 14 Best AI Writing Assistant For Long-Form & Short-Form Writing. ”

How long should your company bio be?

One common question that arises when writing a company bio is how long it should be. The answer to this question depends on several factors, including the purpose of the bio, the audience, and the context in which it will be presented. A good rule of thumb is to aim for a length of 2-3 paragraphs or around 200-300 words. But here are some general guidelines to consider when determining the length of your company bio:

Purpose: The length of your company bio should be appropriate for the purpose it serves. For example, a bio that will be displayed on your company's website may be longer than one that will be included in a press release or social media post. Think about the context in which the bio will be presented and adjust the length accordingly.
Audience: Consider your target audience when determining the length of your company bio. If your audience is more likely to skim information, a shorter bio may be more appropriate. If they are likely to read in-depth, you may be able to include more detail.
Relevance: Focus on including relevant information that tells your story and conveys your key messages. Avoid including unnecessary details that do not contribute to the overall message of your bio.
Brevity: While it's important to include enough information to convey your message, it's also important to keep your company bio concise and easy to read.

Remember, the goal of your company bio is to provide a brief snapshot of your business and what makes it unique. Keep it focused, relevant, and engaging, and your audience will be more likely to connect with your brand.

5 Creative Bio Examples of Businesses

Here are 5 creative company bio examples that showcase how different businesses have approached crafting their company bios:

Patagonia: Patagonia is an outdoor apparel company that has built its brand around a commitment to environmental sustainability.

Their company bio reflects this mission, with a focus on their commitment to protecting the planet and inspiring others to do the same. Their bio is concise yet powerful and leaves a lasting impression on the reader.

Warby Parker: Warby Parker is an eyewear company that has disrupted the traditional eyewear industry by offering affordable, stylish glasses online.

Their company bio is fun and quirky, reflecting the brand's personality and tone. It tells the story of how the company came to be and highlights their commitment to giving back through their "Buy a Pair, Give a Pair" program.

Airbnb: Airbnb is a platform that allows travelers to book unique accommodations around the world.

Their company bio is focused on their mission to create a world where anyone can belong anywhere. It tells the story of how the company began as a way to help travelers find affordable lodging and has grown into a global community of hosts and guests who share a love of travel and adventure.

Dollar Shave Club: Dollar Shave Club is a subscription service that delivers affordable razors and grooming products to its members.

Their company bio is witty reflecting the brand's humor and unconventional approach to the grooming industry. It tells the story of how the company was founded and highlights their commitment to making self-care more accessible for all.

Slack: Slack is a messaging platform that has revolutionised communication in the workplace.

Their company bio is concise and to the point, reflecting the brand's focus on simplicity and ease of use. It tells the story of how the company was founded on the belief that communication in the workplace could be better and highlights their commitment to helping teams work more efficiently and effectively.

How Scalenut can help you in writing company bios

As an AI-enabled content marketing and SEO platform , Scalenut is a valuable tool for businesses looking to create effective and engaging company bios. I

Here are some ways in which Scalenut can help:

AI Copywriter: Scalenut's AI Copywriter can help generate content multiple copywriting use cases such for your website such as landing page hero text, unique value proposition, and more, that resonates with your brand tone and target audience.
SEO optimization: Scalenut's SEO tools can help optimize your content for search engine visibility by top ranking pieces on various metrics to ensure your content ranks high in search results.
Content analysis: Scalenut can analyze the performance of your content and provide insights on how to improve engagement.

Overall, Scalenut can help businesses create company bios that stand out and resonate with their target audience while also optimizing for search engine visibility and performance.

Try it out and experience the power of content AI. Sign up today.

ABout the AUTHOR

Priya Jamba is a Content Marketer at Scalenut. She loves marketing technologies and believes that with the right combination of tools and creativity, every organization can build sustainable brands. She is on a mission to help marketing teams across the globe produce tangible results from their marketing campaigns. Currently, she is working along with the Product team to enhance the AI content quality through prompt engineering.

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BUSINESS STRATEGIES

How to write a professional bio (with examples and templates)

Rebecca Strehlow
11 min read

Get started by: Creating a website → | Getting a domain →

Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.

What to include in a bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

Green image with peach squares that say "be concise" plus lavender circles that say "Know your audience" and "Bio".

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

A professional bio template graphic that says [name] is a [job title] who [job description]. [Name] has [Academic Qualifications] from [University]...

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Professional bio examples: Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

Professional bio examples: Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Professional bio examples: Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

What is a short bio.

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

What should i include in a short bio, how do you write a fun bio for work, how do i make my bio stand out, related posts.

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An entrepreneur shares the exact template she used to craft an attention-grabbing professional bio

Jen Glantz is an entrepreneur and founder of the company Bridesmaid for Hire.
When it comes to writing a professional bio, Glantz says there are four important topics to cover.
Include mentions of your unique expertise and add a few personal details to help your bio shine.

After I started my first professional bridesmaid business over six years ago and officially became an entrepreneur, I found it quite challenging to talk about myself. When people asked questions about who I was and what I was working on, I often found myself stumbling over my words and answering with incomplete sentences.

In addition to the questions, so many people — from business professionals to journalists — asked me for a bio, and I didn't have one. All I had was an outdated cover letter and resume from applying to jobs years before but I didn't have anything current that showcased a brief, but comprehensive summary, of my journey, passions, and overall professional mission.

That's when I realized I needed to craft a bio that could be ready for inquiries from press, investors, brands who wanted to partner with me, and a long list of other people curious for an inside look at my background. Since then, I've perfected multiple versions of my bio for every situation over the years.

It takes a certain level of preparation, skill, and strategy to summarize your personal story and share it with an audience. For an entrepreneur, the art of showcasing your background, your current work, and your overall purpose can feel extremely hard to do, especially when you're trying to condense it all into a few short and concise paragraphs.

Whether you're writing your story for the about page on your website, a press release, a speaker's packet for a conference, or to pitch future investors, creating the perfect bio should be high up on your to-do list. Here's where to start, what you should include, and what you can leave out.

1. Start with a summary

The first paragraph of your personal bio should capture people's attention, pull them into your story, and give them an overview of who you are. Think of it this way: If they only read the first paragraph, would they be able to understand a glimpse of who you are, what you do, and what makes you unique?

Consider this first paragraph as your tagline or personal brand statement. It should be short and clear — you'll dive deeper into what you're currently working on and your professional background later on.

Here's an example you can use to get started by filling in the blanks. You can change around the information based on your experience and background, but stick to the brevity of length and the summarized format of your personal details.

[Your name] is the founder of [name of company], which provides [services or offerings], to [who is your audience or industry]. [Your name] has [experience, background, skills, etc.] and a passion for [describe your purpose].

2. Explain what you're working on

Whether you're running your own company, expanding a side hustle, or brainstorming your next project or business, spend a paragraph sharing a handful of details on what you're currently working on.

Begin with what you are spending your time doing, who you want to impact or influence, what problems you want to solve with your business or project, and what makes what you are doing unique, timely, or unusual.

The template below can be easily adapted to fit your personal experience. Make this paragraph as detailed as you'd like and change what you write here based on who will receive this bio.

For example, you might want to add more details and metrics for investors and remove some of those details for a panel or guest appearance.

[Your name] is currently working on [describe the business, project, idea, life transition, etc.], with the goal of [what's the reason you're working on this, who do you want to impact]. [Your name] noticed [describe the problem you want to solve or how you want to disrupt or change the industry you are in] and decided to [explain what you created, built, or did to help solve this problem and touch on what makes it different or unique from what is out there].

3. Share your background and expertise

When people are reading your story, they want to understand a bit about your past experience and work history. Here, you should spotlight your background and any specific professional skills, strengths, or expertise.

Highlight past jobs, careers, courses, degrees, curiosities, volunteer work, and anything else that relates to your purpose and story. Below is a template you can add, edit, and make work for you and your background.

[Your name] has spent [share years of experience, past careers] and has mastered [share skills or strengths]. [Your name] has also [share any additional information on your background, experience, work history, skills, courses, degrees, and more].

4. Provide additional details

When we're writing our bio, we might shy away from adding in details that don't directly correlate to what we are working on. However, it's perfectly OK to add in a few lines about hobbies and passions that might not relate to your business — these details are often extremely memorable and help your bio stand out and sound more like you.

Feel free to add in details about what you enjoy doing in your free time, what past hobbies you've done, and what other things you enjoy on a personal level.

[Your name] can be found spending time [talk about hobbies, passions, weekend to-do's, etc.] and is also known to enjoy [add in any additional details here].

Main content

How to Write a Professional Bio for Any Situation—Without the Stress

person in orange jacket taking a big step in front of a bright blue wall while looking at phone

How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.

But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.

How to get started on your professional bio

We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.

Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.

If you’re drawing a blank, try to answer these questions before you start writing:

How have you personally helped your company, department, or clients?
Which of your accomplishments would be most impressive to your entry-level self?
What makes you most valuable in your role?
What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?

Once you’ve got all that down, you’re ready to get it into your professional bio.

Professional bio template

The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.

[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].

[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].

[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].

When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].

Here’s an example of how this template could look filled in:

Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.

Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)

Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.

When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.

How to adapt your bio for different situations

Now that you have your “master professional bio,” you’ll want to tweak it for different situations.

For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.

We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.

1. Your LinkedIn summary

Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?

Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.

Here’s an example of a LinkedIn summary that follows this strategy:

As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.

You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.

Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze

2. Your Twitter bio

Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.

For example:

Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.

If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:

Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.

3. Your company website blurb

A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.

Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.

If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.

Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.

4. Your personal website or portfolio “About Me” page

Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .

Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.

But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.

I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.

A few more tips

Keep these in mind as you write your professional bio, no matter where it’s going to end up:

Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.

Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

How to Write a Short Professional Bio (With Templates and Examples)

Learn how to write a bio for you or your business to help you to make a good impression online.

First impressions count, even online. That’s why your professional bio is one of the most crucial marketing materials you’ll ever write.

Whether it’s on Twitter, LinkedIn, your online portfolio, or your employer’s website, your professional bio is the first thing people will read to understand who you are and what you do.

What you highlight will affect how readers perceive you—as a job applicant, public speaker, author, or entrepreneur.

In this tutorial, you’ll learn how to write a bio for a freelance business website, portfolio, or an employer’s website.

I’ll share some helpful professional bio templates and bio examples that’ll make the process even easier. Plus, I’ll quickly discuss what to do when using your bio with a resume.

Benefits and Uses of a Short Professional Bio

Short professional bios are gaining more popularity, not only because people’s attention spans are getting shorter but also because more platforms are favoring the shorter format.

Twitter, for instance, has a 160-character limit on user bios. Author bylines on many websites are limited to two to three sentences as well, while LinkedIn doesn’t show your whole summary unless the user clicks “ show more. ”

Bios, in general, don’t have a strict word count as it depends on the medium or platform used. In general, however, a ‘micro bio’ is usually two to three short sentences, similar to those in Twitter and website bylines, while a short bio may have about 100 words or three to five short paragraphs.

Where to Use a Short Professional Bio

‘About the author’ section at the back of your book
LinkedIn summary
Author byline in your website or guest posts
Speaker One Sheet
‘Meet our Team’ or ‘About us’ page of your employer’s website

The options listed above are where you can use a short professional bio as it’s written. But you can also repurpose or customize your bio for in-person events, such as:

As an elevator speech on networking events
When someone introduces you as a speaker for an event

The Challenge

Short professional bios are hard to write because of their importance and word-count limitations.

Writing about what makes you worthy of other people’s attention while making sure you don’t sound pompous is like crossing a tightrope.

Short professional bios are hard to write because of their word-count limitations.

While there are many ways to write a bio, from professional to light and humorous, the good ones all follow a similar format that’s easy to follow if you’ve got all the needed information.

Read the step-by-step instructions and follow along using the short bio template below.

Professional Bio Template A: Corporate Bio for Employees and Applicants

[Name] is a [your professional title] who helps [your target audience] to [the problems or goals of your target audience].

Before starting a [business or freelance work], [Name] worked [number] of years as a [relevant job title 1] and a [relevant job title 2]. After a successful career helping [sub-niche or branch of your target market 1] (e.g. fitness trainers, residential leasing agents, make-up artists, aspiring authors) and [sub-niche of your target market 2], [Name] now [appropriate action verb] (e.g. trains, coaches, advises) them on how to [specific tasks you do for your target market].

[Name] enjoys [hobby 1] and [hobby 2].

[Name] is available for [your type of work or output] and private consultations. You can reach [Name] at [phone number] or [email address].

Here’s what this professional bio template looks like when filled in:

“Lorie Smith is a Loan Officer at XYZ Bank, where Lorie processes loan applications from start to finish, including mortgage refinancing and educating clients about their different financing options. Lorie has worked with reputable real estate agencies, including ReMax, Century 21, and Coldwell Banker, among others. Lorie helps homeowners and new buyers secure a loan that suits their budget and goals. You can expect 100% transparency, no horror stories, and nasty surprises when working with Lorie. Lorie is a cat-lover and CMAS diver from Michigan. Please email [email protected] or go to ExampleDomain.com to contact Lorie.”

Professional Bio Template B: For Speakers, Freelancers, and Entrepreneurs

Here’s an example of the corporate bio template in use:

Kate Hendricks is a Freelance Writer and Social Media Manager who helps finance professionals and Fin-tech startups build an audience and get more paying clients online. Before starting a writing business, Kate spent six years as a Bank Teller and Virtual Assistant for financial companies in the U.S. and U.K. After a successful career helping small banks and real estate agencies, Katie now helps them write marketing copy for their products and services. Kate enjoys trying new sports (archery, anyone?) and managing a small property rental business. Kate’s available for marketing and writing projects, as well as private consultations. You can reach Kate at [email protected] .

This premium Keynote portfolio template is a good example of how to present your short bio.

How to Write a Bio

Now we’ll go into detail on how to write a short bio. The two templates above serve only as a framework, so feel free to add or delete some sentences as you see fit.

Use the step-by-step instructions below as a general guideline for customizing the short bio templates above, or write one from scratch.

Step 1. Gather Information and Inspiration

Answer the questions below to gather the information you’ll need to customize your professional bio.

Who will read your bio? This depends on when and how it will be used. A bio for a freelance designer’s website should be different than the one used in your employer’s website, even if you’ve got the same job function in both cases. Your employer won’t appreciate you for soliciting work using their website. Write one bio per target audience.
What does your audience need to know? For employees or job applicants, recruiters will need to know your professional experience, skills, and academic background. For entrepreneurs, this refers to the products or services you offer and how they make your customers’ lives easier.
What do you want your audience to know? This isn’t directly about your skills, products, or services. It’s about the underlying feelings you evoke in the people working with you. For instance, an accountant’s clients will want to work with someone trustworthy. Trainers, meanwhile, are sought after for their patience and creativity in interacting with students.
What’s in it for your readers? Specify the problem or goal your audience can accomplish with your help.
What’s your story? Tell a story about how you came into your current work to show readers what sets you apart from other professionals. You can also write about your core values or why you’re in that business.
What do you want them to do? State how you prefer readers to contact you.

Gathering all this information before you start writing prevents writer’s block. But if that doesn’t work, try searching for bios of people in your industry to get some ideas.

Gathering all your information to prevent writer's block.

Take note of the phrases or words you like, so you can use them later (with some editing) in your own bio.

Step 2. Start With Your Name

Write your name at the start or first sentence of your bio so people will immediately realize what they’re reading.

Step 3. Explain Your Business or Occupation

Just like a cover letter or resume, your business or occupation should be mentioned early on to get the reader’s attention—or give them a chance to stop reading in case you’re not the one they’re looking for.

Your job or business should be clearly explained in the first two sentences of your short professional bio. Don’t leave this to later paragraphs because it might cause some readers to lose interest.

Some professional bios replace job titles with value proposition statements, which explain the problems you solve for your target market and why people should choose you over your competitors. While it’s attention-grabbing, it may be confusing for some of your readers.

For instance, your value proposition might be to increase website traffic organically, but it’s not clear whether you can do that because you’re a Search Engine Optimization (SEO) Specialist or a Content Marketer. Both occupations can increase a website’s traffic, but the reader might be looking for a particular skill set—SEO, blogging, or something else.

Use a value proposition if you want to stand out, but don’t forget to mention your job title.

Here are some tips to help: How to Define Your Core Brand Values (And Why You Should)

Step 4. Add Personal Interests and Other Humanizing Details

This is a subtle way to show the reader that you’re a real person. If you’ve got something in common with your reader or a fascinating hobby, that may prompt more readers to contact you.

Avoid humor, unless you’re absolutely sure that whoever reads your professional bio will appreciate it. This will depend on the media or platform where your bio is published, as well as its intended audience.

Avoid sounding too cynical of yourself, as it may come off as fake.

Intimate or embarrassing details about yourself should be kept secret, no matter how funny or attention-grabbing it is, as you never know how people might react.

When not traveling, Mark enjoys practicing for marathons, going on hikes, and planning for the next adventure with the wife and kids.

Wondering how to define your personal values? Get more insights from this tutorial .

Step 5. Contact Details and Call to Action

End with your contact information and a simple call to action asking people to get in touch with you. Phone numbers are totally optional, but email is a must.

Feel free to replace your phone number with a link to your website.

Short bio examples that follow the above guidelines:

Here’s a premium creative portfolio template with space to add your short bio and social media logos:

Here’s the bio of a Full-stack Engineer :

From the about page of Ryan Parman, full stack engineer and product developer

And the micro-bio of an author for his author page on Amazon:

Tips for Writing a Concise Yet Appealing Professional Bio

Even with the guidelines and templates above, writing a professional bio can be quite an undertaking. I know it was for me when I first wrote the about page of my website.

Use the writing tips below to write an authentic yet confident-sounding bio that you can be proud of.

1. Get Real

Realize that a professional bio is meant to make you look like a confident and skilled person. You’re not bragging. Just write about who you are and what you can do.

You’re doing a service by telling others what you can do for them. If they need someone with your skills and they find your bio, that’s a win-win. That person will look at you as a solution, not a braggart.

2. Show, Don’t Tell

The same concept applies when writing resumes. Use action verbs and always include quantifiable or specific accomplishments when possible.

Instead of claiming you’re a genius developer, write about the groundbreaking programs you created.

3. Short Bios Are Like Movie Trailers

Movie trailers only show the exciting and intriguing scenes of a movie, right? The same goes for a professional bio, especially the short and micro formats.

You may have tons of accomplishments in different areas of your career or business, so it’s important to pick the ones that will make your readers “ ooh ” as they read it. Perhaps you’ve been awarded top designer in your company two years in a row, and your work has been featured in a local magazine for artists, as well as several podcasts with a small audience.

Present your short bio in different slides of a premium PowerPoint portfolio template . Give sequence to your story.

Leave out the podcasts without brand recognition, and if you really have to, ditch the company award as well. This doesn’t mean that the other accolades aren’t worthy; it’s just that you need to conserve space for other information.

Using Your Short Bio With a Resume

If you have to submit your professional bio to a website, you may also be asked for a resume.

If this happens to you, your resume needs to be as professional as your short bio. The best way to make sure that your resume makes the right impression is to use a resume template.

Write and Revise

Professional bios are meant to be updated every now and then. Don’t worry if the first one you write after reading this tutorial isn’t as perfect as you hoped it would be. You can always revise your current corporate bio or write a new one next time someone requests it.

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How to Write Short Professional Bios with Examples

What is a Short Professional Bio

Preparing to Write Your Professional Bio

Crafting your professional bio, examples of short professional bios, short professional bio faqs.

A key aspect of growing your career is knowing how to showcase your strengths, experiences, and the value you offer a company. That includes using resume checkers , resume builders , and cover letter generators to write a top-notch professional bio and stand out in the hiring process.

The bio can be tricky when you’re only given a short space to work with and feel the need to stand out amongst others in your industry. So, where do you begin, and how do you optimize it?

We’ll guide you through the whole process in this article, covering the purpose of a professional bio, do’s and don’ts in the process, and short professional bio examples you can use as templates.

What Is a Short Professional Bio ?

Before you start writing, it’s important to understand what a short professional bio is and its purpose. If you’re wondering, “What is a bio?” or “What should a bio include?” here’s a quick breakdown of the key components and objectives.

Definition and objectives

A professional bio briefly describes your skills, education, and accomplishments. It shows your value as an employee, professional, or businessperson.

A bio’s overall intent and structure can vary depending on where it’s going. For example, a professional social media bio may need to be more compact, whereas something on a company website may provide a slightly longer description of your professional experience.

Some of the most common places to put a short professional bio will be:

Social media: There’s a growing need for professionals to have a presence on platforms like LinkedIn or Twitter. Due to the fast-paced nature of these platforms, bios are usually pretty short and to the point, and you’ll typically be given a character limit for how long they can be.
Company “About” or “Meet the Team” pages: If you’re employed at a company that wants to have an online presence, they may need a bio for you on their About or Meet the Team page. These bios may be a bit longer than those on social media and would be focused on the value you’ll bring while assisting the company’s clients or customers.
Resume bio: This is similar to a resume summary but will focus more on your top accomplishments and accolades. It’ll typically be a short two to three sentence description of your professional skills, achievements, and career goals.
Professional website: Those who are self-employed or business owners may have their portfolio or services posted on a professional website. You’d want to have a brief bio explaining your skills, experiences, and the products or services you offer.

Key components

Now that you have the use cases down let’s look at the primary components that every professional biography should have.

Your job title or the title you’re seeking: Your listed job title is a key indicator that your skills are right for a company or client’s needs. You’ll want to list your current job title to show your primary abilities. Additionally, entry-level job seekers or those wanting to advance their careers may also want to add a goal job title.
Top skills: Listing some top industry skills is a great way to make your bio stand out. For example, accountants may want to list skills in software like QuickBooks and Excel and essential tasks like expense reporting. Or, if you lack experience, your bio could focus on transferable skills like customer service or inventory management.
Accomplishments: Your notable accomplishments show what you’re capable of on the job. For instance, you could include some great sales numbers you achieved or how you helped boost client retention rates. Inexperienced applicants could also write about educational achievements or non-traditional work experience , such as attaining funding goals while volunteering with a non-profit.
Your passion: What makes you passionate about your job or the industry you want to work in? Sharing aspects like how your desire to help people made you want to become a nurse will help you connect with organizations and hiring managers when they see your bio.

Preparing to Write Your Professional Bio

Before writing a bio, you’ll want to gather the correct information to present a well-rounded overview of your skills. Determining the appropriate tone and style to satisfy your intent will also be essential.

Information gathering

So, what information do you need for a top-notch professional bio?

First, you’ll want to understand your target audience and the purpose of your bio.

For example, if you’ve recently re-entered the job market and are trying to craft a great LinkedIn bio that could grab a hiring manager’s attention, you’ll want to understand the characteristics of your ideal employer and how you can show you’re a match for their needs.

It’s often helpful to research companies hiring for your job title and write down some common characteristics you notice in job posts.

Someone looking for a role as a social media manager may notice many companies want to develop a more customer-focused approach. You could tailor your bio to emphasize how your social strategy and posting style help companies connect with their customers and make them feel valued.

The next step is determining the right skills to include. In many ways, this will be similar to selecting the right resume skills . Again, looking at job descriptions for your title will be helpful. When you see trends like many companies requiring social media manager skills in Sprout Social and the Adobe Suite, take note of that to reference those abilities in your bio.

Lastly, you’ll want to find numbers you can include to specify your accomplishments. In the example of a social media manager, that could be things like how your user-generated content strategies boosted follower counts by 32% and average click-through rates by 43%.

You can tailor this process to different use cases. For instance, if you’re writing a bio for an about page on a professional website, you could tailor it to how your skills will fit your prospective customer’s primary pain points. Or, if you’re trying to gain more followers on social media, you could detail why your professional expertise makes your posts valuable for a specific audience.

Selecting tone and style

The tone of your bio will depend on its purpose and the platform you’re posting it to.

For work or resume bios, you’d often want to tailor your tone to the company. If you’re crafting a work bio for a company website where the tone is lighthearted and fun, you’d likely want to match that. The same goes if you’re crafting a resume bio for a company that uses a very formal tone in the job description. It’s a good idea to match that to show how you’ll fit their professional workplace culture.

When your bio is more personal, such as on social media or a professional website that hosts your portfolio, you can use a tone that reflects your personality while still keeping it professional or aim for a tone that you believe would connect with your target audience.

You’ll also want to consider whether you should write your bio in first-person or third-person.

Generally, the best practice is to write your bio in the third person if it’s in a more formal context or where you wouldn’t be introducing yourself. That would be when it’s for a website you don’t own (such as the company you work for), when you’ll be a speaker at a conference, or for a book or other literature.

Using the first person will be a better fit when the context is more personal or when you’re introducing yourself, such as on social media or a professional website that you own.

Now that you know the information you’ll need, let’s get into the essentials of how to write a bio and structure it appropriately. We’ll go over the introduction, how to highlight your achievements, and ways you can personalize so it stands out.

Introduction techniques

When introducing yourself in a bio, you should know if you’ll write in the first or third person since how you start will differ slightly between the two.

When writing in the third person, you should lead with your first and last name, such as “Denise Sampson is a graphic designer with over seven years of experience crafting engaging visuals for social media content.”

On the other hand, a first-person introduction would be a little different. If your name is displayed prominently elsewhere on the website or profile where your bio is hosted, you could begin it with words like “I” or “my,” such as “I’m a software developer who is passionate about helping others learn Python.”

Otherwise, if you still need to introduce your name, you could begin with something like, “My name is Todd Labowski. I’m an architect who has been leveraging 3D-printed materials in my commercial building designs for the last five years.”

As you introduce yourself, it’ll be important to emphasize your role and professional identity right away so others know what you do. This should include your current job title, any education that makes you stand out, and potentially your current employer.

Entry-level professionals like recent college graduates may also want to include a goal job title here. For example, you could say, “I’m a recent graduate from Oklahoma University with a bachelor’s degree in exercise science, aiming to get into a role as a sports trainer to help athletes improve their performance.”

Highlighting achievements

Once you’ve effectively introduced your name and professional identity, it’ll be time to highlight achievements that grab a reader’s attention.

Remember who your target audience is when thinking about the accomplishments you want to highlight. You’ll likely want to choose things that are as relevant as possible to your job title, industry, or the career you’re striving to get into. For example, a teacher may want to highlight how their project-focused lesson plans led to higher test scores from students.

As you’ll notice in our resume templates and resume examples , we always recommend using numbers to describe your work experience . It’s a good idea to do so here as well to showcase the exact impact you had. In the example of a teacher, you could say, “I’ve always been a big advocate of using projects to reinforce learning since I’ve seen great results from project-focused lesson plans where they increased my students’ test scores by an average of 33%.”

Also, make sure these accomplishments tie into the overall message you want your bio to convey. If this were on a school’s website introducing staff members, the goal might be to reassure parents that your teaching skills will help their children get the best possible education. So, providing results like test scores or learning retention would be ideal for that purpose.

When you don’t have as much experience, you may need to get creative with the achievements you reference. However, you’ll still have many things to choose from, like educational accomplishments, volunteer work, or relevant hobbies and interests .

For instance, you could reference time volunteering as a youth baseball coach, where you used visual learning techniques to help players improve their batting percentages by 28%. Using an achievement like that would still showcase abilities that would make you an effective teacher.

Personalizing your bio

Just like in cover letters or letters of interest where you’d want to personalize your message to better connect with a hiring manager, you should take a similar approach when writing a professional bio.

Consider why you’re passionate about your job or the field you want to get into, and try to tie that into your overall message.

For example, let’s say you’re a personal trainer. A big part of your story and why you pursued that career path is that when you started working out, you lost 30 pounds, which helped you gain confidence and a better outlook on life. So, you want to do the same for your clients.

You could phrase that in your bio by saying, “Jack’s passion for the gym started after he lost 30 pounds and noticed himself having more energy and confidence in his daily life. When he sees clients smile after beating a personal best on an exercise or start walking into the gym with more confidence, it reinforces why he works hard to set up proper programming and diet plans to help others achieve the same results he did.”

Some other ways you could personalize a professional bio are:

Sharing your values and how they impact your career. For example, your desire for accountability in business could show why you value a role as a quality control advisor.
Briefly describe who you are outside of work, such as detailing your favorite hobbies and interests . Maybe you’re a big chess player, which will show why you’re a great strategic manager.
Share your personal insights. What have you noticed while working in your field that others don’t always mention? What things have led to your personal success?

Professional Bio Do’s and Dont’s

You have the basic structure down. Now, let’s review some best practices and common pitfalls to ensure your short bio is as successful as possible.

Best practices

Some best practices when writing a professional bio are:

Keep it concise: Your bio should be a quick summary of who you are and your professional expertise. This will be between three to five sentences or 100 words or less in most cases unless otherwise specified by the organization that’ll be posting your bio.
Include the most relevant information: Consider your intent and the audience reading your bio, such as if it’s for a job application, professional networking site, or conference. Then, include the most relevant details, such as why your expertise in agile methodologies will make your speech at a conference valuable for project managers.
Highlight achievements over responsibilities: Listing responsibilities sounds too bland and won’t grab attention. So, rather than saying you’ve been in charge of quality assurance for the last seven years, you should emphasize key accomplishments, such as using failure testing to identify 58% more product errors before launch.
Update regularly: Just like you should refresh your resume as you advance your career, do the same with your bio. Regularly add new expertise you gain that’ll be more relevant, especially as technology changes with updates to the software you use or more efficient techniques are developed. Plus, update your job title and any other relevant information as it changes.

Common pitfalls

Some common pitfalls professionals run into with bios are:

Sharing too many details: You don’t need to list all the top skills you put on your resume or every notable achievement you’ve had in your bio. Instead, focus on a couple of skills and one or two achievements that will relate to the audience reading it.
Being too vague: Many professionals end up with bios that sound too generic when they don’t list specific skills or achievements. Rather than saying, “Beth Lancaster has extensive experience in the business world,” try for something like, “Beth Lancaster has been managing mergers and acquisitions for 12 years, using change management strategies to make new policy development 57% more efficient and effective.”
Overloading with jargon: While you want to share your expertise, using too many technical terms that only someone in your role will understand will confuse an audience that doesn’t have the same knowledge. This is especially common when you’re in a highly technical field like a software engineer or medical researcher. So, aim for simple explanations with impacts that anyone can understand.
Grammar errors: A bio full of grammatical errors will detract from your professional image. So, always proofread before you post or submit it.

To help you put it all together, here are some short bio examples for different platforms and professions. You can use these examples as a professional bio template that you customize with your own details.

Bios across platforms

When learning how to write a bio about yourself, you must consider the platform on which it will be posted. Here are some biography examples for the most popular places where you might post one.

LinkedIn Bio Example

In your “About” section on LinkedIn, you’ll be given a maximum character limit of 2,600 to write your bio. That comes out to a maximum of about 400-500 words. However, you’ll generally want it shorter than that to ensure those who come across your profile read your entire bio. Somewhere between 75-150 words is a good range on LinkedIn.

Generally, writing in the first person will be best for LinkedIn since it’s less formal, and you usually don’t need to introduce your name since it’s displayed prominently on your profile.

Here’s an example:

“I’m a driven software engineer at CodeCraft with over 13 years of experience using Javascript to create interactive webpage designs.

The main reason I started learning Javascript is I noticed that a company’s website can make or break my feelings about them and whether I’ll make a purchase. This made me want to create designs that bring a business owner’s vision to life.

My techniques have yielded great results. Using dynamic content, animation, and progressive web apps tailored to each page visitor, I’ve increased consumer engagement by an average of 55% and repeat visitors by 39% for our clients at CodeCraft.

I’m eager to connect with others in the tech industry and share how we can use software design to level up business performance.”

Twitter Professional Bio Examples

Your bio on Twitter will need to be very concise since you’ll have a 160-character maximum on that platform. You’ll need to quickly introduce yourself and show why someone should trust your expertise, look through your profile, and follow you.

Here are a couple of examples:

Twitter Bio Example #1:

“Developmental editor who has reviewed over 2 million words, including working on 3 NYT bestselling novels. Follow for tips to make your writing shine.”

Twitter Bio Example #2:

“Ex hairstylist turned beauty brand manager. You can call me the brand stylist. I’ll show you how I use design and messaging to increase sales.”

Personal Website Bio Example

When you own a business or are self-employed, you may have a personal website where you need a bio about yourself. You’d typically have a short personal bio introducing yourself on your website’s homepage or in a dedicated “About Me” section.

“I’m Kim Li, a dedicated real estate agent passionate about helping clients sell their homes and get into their dream property. I’ve always enjoyed presenting elements that turn a house into a home for the right buyer, and I know just how important it is to come home to a property you love after a long day of work.

With my 97% positive customer satisfaction score and track record of selling properties an average of eight days faster than industry standards, I’m confident my property marketing and negotiation skills will get you the results you’re seeking.”

Example of a Work Bio for a Company Website

When writing a work bio for your employer’s “Meet the Team” page, you’ll typically want to ensure it’s formal and in the third person. Usually, these will be 100 words or less, but make sure you tailor it to the specific guidelines your employer gives you.

“Jessica Martin is the junior financial account manager at Peak Performance. As a recent grad from Colorado State University with a bachelor’s degree in finance, she’s ready to apply up-to-date loss prevention strategies, like internal cost control, to ensure businesses remain profitable. Accountability is one of the biggest things she values. That value has especially grown over the three years she managed the finances as a volunteer for Pet Support, a local animal shelter. She quickly realized how expenses rack up for an organization and the importance of proper management. You can trust Jessica will put forth the same detailed effort for your business.”

Bios across professions

Now, let’s look at how you can tailor your bio based on your industry’s needs. Here are some short professional bio examples across industries.

Example Bio for IT/Tech

Creating a bio in information technology presents unique challenges due to the highly technical nature of many of your daily tasks. You’ll often need to simplify your bio to make it easy to understand for a wide audience with different levels of expertise.

Here’s an example of a cybersecurity engineer bio that makes the impact of complex tasks like cryptography easier to understand:

“Connor Blake is a cybersecurity engineer with five years of experience in external threat prevention. His passion for digital security started at age 16 when his mom’s bank account was hacked, and he saw the hardships it caused. Since then, he’s been growing his skills, having received his master’s degree in computer science from Michigan State University and working on a specialization in cryptography techniques that mask business passwords and data access points so only internal employees can access them. His efforts have reduced company data leaks by an average of 67%.”

Example Bio for Construction/Trades

Construction and trade resumes must be updated often, as modern techniques and materials are continuously evolving, such as the growing use of raised access flooring. You’ll need to make it understandable for any customer or client seeking help on a project.

Here’s an example of a commercial flooring installer bio:

“Sam Peterson is a commercial flooring installer with Elite Flooring Solutions. She’s passionate about helping businesses achieve the right flooring aesthetics and sturdy installations to ensure a standout experience for all customers who frequent local stores in our community. With four years of experience installing raised access flooring to reduce installation costs by 35% and 98% satisfaction from our clients, you can trust that her expertise will result in an accurate job that gets done right the first time.”

Example Bio for Culinary

Foodservice has many health codes and standards you must uphold, so it’s essential for culinary pros to show their responsible expertise in professional bios.

Here’s an example of how a restaurant manager could do this effectively:

“Jake Kensington is the restaurant manager for Bella Cucina Ristorante. He’s always appreciated how a high-quality dining experience can help others connect and enjoy some of life’s biggest moments. Not to mention his love of pasta and risotto, which brought him to Bella Cucina Ristorante to serve up some of the best Italian dishes in New York. Using his seven-step quality assurance process and employee health training protocols, he’s helped maintain grade-A health code ratings and reviews averaging 4.9 stars out of 5 throughout his eight-year tenure.”

Example Bio for Sales/Marketing

Every sales pitch that you want to stand out needs to be relevant to your target audience. Do the same with your bio by listing some top industry skills and accomplishments showing your sales expertise.

“Bella Richardson is a sales lead with New Marketing Solutions. Having always had an entrepreneurial mindset, she’s had a growing interest in helping startups succeed and finding intricacies that make businesses stand out amongst the competition. She’s been using a solution-selling approach for the last five years at New Marketing Solutions to better connect with prospective clients’ needs and lead an average annual growth in sales of 27%.”

Example Bio for Health

Presenting expert knowledge and the ability to comply with regulations is essential in fast-paced health jobs. Whether you’re new to the field or have advanced experience, you’ll want to present those relevant abilities in your bio.

“Matt Keyser is a recent grad of the Medical College of Washington. Matt received his MD after completing his residency at Seattle Memorial Hospital and is now aiming to get into the geriatric care sector. He decided to pursue a career in medicine after working as a resident assistant at a nursing home in high school and seeing the diligent work the medical care team did to provide a better quality of life. He aims to use his patient care and diagnostic evaluation skills to do the same for every patient he works with.”

The best ways to make a bio stand out are to include personal elements and ensure the skills and achievements you list are relevant to your audience. For example, someone seeking a job as a police officer could detail how they want to use their crisis management and community awareness skills to provide a safer community for everyone. This will stand out to police precincts seeking skilled and compassionate candidates.

When you don’t have much professional experience, you may need to get creative with how you present skills and accomplishments in your bio. Things like educational achievements, volunteer work, participating in school clubs, or your hobbies and interests can all provide relevant information. For instance, you could detail how your time in your school’s math club has given you precise abilities that will translate into jobs like data entry.

If you aren’t sure whether your bio should be in the first or third person, try reviewing the website where it’ll be posted to get an idea of how others have structured theirs. After that, if you’re still unsure, you can always ask your employer or the organization you’re writing the bio for to clarify.

Your professional bio should include your name, job title, relevant education, top skills, and an accomplishment or two that will stand out. You may also want to include your current employer’s name to give readers a better idea of who you are. Try to research things like top industry skills beforehand to narrow in on the most important details to write about.

In general, around 100 words or less is a good length for short professional bios. Typically, you’ll want it to be about three to five sentences to keep it concise and highly relevant to your audience. However, the right length can differ depending on the platform. For example, Twitter bios are restricted to a max of 160 characters. If it’s a work bio for your employer, you may also want to ask how long it should be.

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How to Write a Short Professional Bio (With Examples and Templates)

3 key takeaways

What a short professional bio is and why you need one
What to include in a short bio to make it stand out and relevant to your audience
Examples, templates, and a faster way to write your bio with Teal's Professional Bio Generator

In a world where just about everyone is represented online, your short professional bio often serves as a first introduction.

Often, it's what employers or other professionals will use to form their initial impression. And how you present yourself can help influence whether someone invites you to connect, interview you, or simply move on.

Below, you'll learn what you need to write your bio and how to actually write one. You'll also find templates and some short professional bio examples to use as a guide.

Looking for a quicker way to a polished bio? Sign up for Teal for free and try the Professional Bio Generator.

What is a short professional bio?

A short professional bio is exactly what it sounds like—a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. It gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.

While "short" can be subjective, length often depends on the platform and the audience you're sharing your bio with. There's no one-size-fits-all, and you'll tailor the length based on where it's being shared—whether that’s on your personal website, LinkedIn profile, Twitter bio, or your resume.

What’s the difference between a professional bio and short professional bio?

A professional bio and a short professional bio both summarize your career, qualifications, and achievements, but each caters to different contexts and needs.

A professional bio is a detailed account—that can span several paragraphs—and covers your:

Career background
Most noteworthy achievements and impact or results
Skills you've developed or are developing
Some personal insights

This version is appropriate for professional websites, long-form pitch documents, or networking platforms (like in your LinkedIn About Me section) where a more thorough introduction is valuable.

On the other hand, a short professional bio is a concise version that filters the most important information from your professional bio into key takeaways. A short bio:

Communicates your core qualifications
Briefly touches on your professional persona
Is ideal for your resume, author bio, or speaking engagements
Can be used across social media profiles like Twitter and Instagram

What to include in a short bio

Your short bio should summarize the key takeaways from a longer, more rounded-out professional bio. Think of it as kind of an elevator pitch that highlights what you'd want your target audience (who doesn't know much—if anything—about you) to understand about your career so far.

Here are some things you'll want to address.

Level of education, if relevant to the audience
Years of experience in your field, if relevant to the audience
Your current or former career title
Major professional accomplishments with impact or goals
Professional experience, skills, and area(s) of expertise

Now, if you're a student or making a pivot, like transitioning into a new field where you might not have relevant work experience, you'll focus more on your educational achievements (think relevant awards, projects, or volunteer experience) and the skills and knowledge you're developing.

What to include in a short bio if you’re a student

Even if you're still in school, there's plenty of information you can include in your bio, like:

Where you're from
What university, trade school, or boot camp you're attending
Your area of study or intended major
Any clubs, teams, volunteering, or other extracurriculars you're a part of
Any internships you've completed
Your career goals
Your availability

Generate your professional bio with AI

Want to save time? You can also use the Teal to generate multiple versions of your short professional bio.

How to write a short bio

There's no right or wrong way to write your own bio. Think of this next section as a guide, and remember: short professional bios are unique to each person.

Here are the things you might want to consider if you're ready to write your professional bio:

1. Choose your voice

You have the option to write your short bio from either a first or third-person POV.

In the first person, you'll use "I, me, and my." In the third person, you'll refer to yourself using your name and preferred pronouns.

As a general rule, using the third person is typically considered more formal, while using the first person is more casual and personal.

First-person example : "I'm a bestselling author. My work has been published in The New York Times."

Third-person example: "Zane Smith is a bestselling author. His work has been published in The New York Times."

If you want to write and store multiple versions of your short professional bio in different tones or even with different information, use Teal to write and save as many versions as you need for free.

2. Choose your tone

Language can convey different moods. Depending on the context and your personal brand , your bio can sound more buttoned-up or more relaxed and conversational.

These two sentences describe the same person but showcase very different tones and writing styles:

Example 1: “A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.”

Example 2: “A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.”

3. Start with your name and a current or recent role

This isn't a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role.

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.”

If you're pivoting careers , you can list your most recent role and use your first sentence to say what you're looking to do next.

Example 1: “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.”

Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.”

4. Share your accomplishments and achievements

Once you've introduced yourself and your current title, you can flow into your professional background, former job titles, and what you've done or aspire to do. Together, the first two sentences of your bio could read something like this:

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company, where he grew paid traffic to their website by 500% year over year.”

Pro Tip: Not sure where to start? Try the generative AI in the Teal Resume Builder . With Teal's AI, you can write individual achievements using a job description, keywords, or a custom prompt to articulate your accomplishments effectively and confidently.

5. Share your philosophy or “why”

Self-promotion can feel incredibly uncomfortable, but it's important to make sure you don't undermine your value. Your “why,” the reason you do what you do every day, can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others.

Example: “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.”

6. Add your personal touch

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office.

Example: “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.”

Short professional bio examples

Examples of professional bios are invaluable because they provide a clear framework and inspiration for writing your own. They can also help you see how to condense years of experience into a few compelling sentences so you communicate the right details clearly, briefly, and full of impact.

Short bio example for a personal website

short professional bio example for resume

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why it works: Audrey's bio immediately establishes her as a multifaceted professional within the fashion industry. It outlines her career trajectory and showcases broad experience and evolution, demonstrating growth and adaptability. The mention of initiatives and workshops adds a layer of approachability and commitment to education in her field, improving her appeal as an influencer and mentor.

Professional short bio example on LinkedIn

example of a short professional bio that has a punchy tone

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why it works: This professional bio online is punchy and concise. It opens by noting Christen's titles and includes years of experience, giving her credibility while underscoring her heritage (which can resonate strongly with a diverse audience on LinkedIn). By focusing on her app, she not only showcases initiative but also aligns herself with trends in tech innovation. Rounding out her short bio are details of working with top content creators, establishing her as a seasoned industry pro.

Short bio example on social media

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why it works: With only 160 characters to work with, Dulma’s Twitter bio is an example of brevity. It clearly outlines her two main pursuits: managing an online community and producing content for TikTok, making it easy for readers to gauge her interests and activities at a glance.

Company website short bio examples

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why it works: "Meet our wonderful team" feels like a personal invitation to get to know the group, which can make visitors more inclined to engage. Describing them as "tight-knit" and "curious creatures" adds character and illustrates a vibrant and collaborative work environment. Highlighting that the team is "always learning" and "constantly seeking out new perspectives" positions Teachable as a dynamic and innovative company—committed to growth and evolution.

Tips for writing a short bio

Even though there aren't official rules for writing a bio, there are still some things you should strive for as well as steer clear of if you want to make the best possible impression.

1. Tailor your professional bio to your audience

Whether it's potential employers, LinkedIn connections, Twitter followers, or visitors to your website, each platform and audience has its own expectations. Keep your information relevant and concise, focusing on what matters most to that intended audience.

2. Be authentic

Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water.

3. Prioritize relevant information

We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you!

4. Be relatable

No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.

5. Be professional

It's appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That said, there's a fine line between talking about your achievements and sounding arrogant. These two examples talk about the same accomplishment but come across differently:

Example 1: “An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.”

Example 2: “An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).”

Also, if you're revising your bio after a lay-off or termination, avoid sounding spiteful. As tempting as it might be, don't make negative statements or accusations in your short bio. Positivity and a good attitude will get you much further.

Short professional bio templates

If you prefer to plug and play or need a short bio in a pinch, don't worry; here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name] is [currently/formerly] a [insert most recent job title] at [most recent company name] . A proud graduate of [school or university] , they were inspired to pursue a career in [field] after [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the [previous title] at [previous company], where they were responsible for [insert professional accomplishments here] . In their free time, they can be found [insert your favorite hobbies] .

Short professional bio template for students

[First name last name] is a current [year] at [institution] majoring in [area(s) of study] . On campus, [First name] is actively involved in [activity name] , for which they [insert details about what you do for the activity you're involved in] . They most recently [interned/worked] at [organization name] , where they had the opportunity to [insert details about what you did on the job] . They intend to work in the [insert field name or industry] after graduation to follow their passion of [insert what you are passionate about] . In their spare time, they can be found [insert your favorite hobbies] .

Short professional bio template for a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these templates, tweak it ever-so-slightly. Once you've finished entering your details, try adding a bit of personal flair.

Swap adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from these resume examples to get a feel for how different styles can be used across roles.

Create your short professional bio with Teal

In a digital world where your online presence often speaks before you do, writing a good, short professional bio is more important than ever. It's the first glimpse potential employers, clients, or colleagues get of your professional life and persona, and the right presentation can open doors to new opportunities and connections.

Teal's Professional Bio Generator saves time by speeding up the writing process with AI. Whether you're trying to impress potential employers, clients, or peers, Teal's generator adapts to your needs and experience, allowing you to create a unique short bio for any audience with one click.

Ready to write a professional bio with maximum impact in less time?

Frequently Asked Questions

What is an example of a short professional bio.

An example of a short professional bio is: "Katie is a seasoned marketing professional with over 10 years of experience in digital advertising strategies. She has helped numerous brands achieve their online marketing goals, leading to increased visibility and 3x revenue YoY."

How do you write an impressive short bio?

To write an impressive short bio, focus on your most significant achievements, relevant skills, and experiences that set you apart. Keep it concise and tailored to your audience to engage and leave a memorable impression. You can also use the Teal AI Resume Builder Generative AI to craft a bio that highlights your unique professional journey and skills in an engaging way.

What is a short biography about yourself?

A short biography about yourself should concisely summarize your professional background, major accomplishments, and skills. For example, "I'm an innovative software developer with 5 years of experience in creating scalable applications, known for my ability to troubleshoot complex issues and my commitment to delivering high-quality software solutions."

Emily Polner

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Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].

I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

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How to Write a Short Bio: Templates, Examples

By Status.net Editorial Team on June 16, 2023 — 12 minutes to read

How to Write a Short Bio Part 1
What to Include in a Short Professional Bio Part 2
Example of a Formal Short Bio Part 3
Example of a Casual Short Bio Part 4
Examples of Well-Written Short Bios Part 5
Short Bio: Best Templates Part 6
Tips for Writing a Short Bio Part 7
Optimizing Your Bio for Different Platforms Part 8

A short bio is a concise and informative summary of your professional background, accomplishments, and personal interests. It’s an opportunity for you to introduce yourself to others, whether it’s for networking, job applications, or social media profiles. By writing a short bio, you allow others to quickly understand your expertise, strengths, and personality.

As you write your short bio, consider your audience and tailor the content accordingly. You might want to have different versions of your bio for varying contexts, such as a professional conference, a job application, or a social media platform. Regardless of the situation, strive to be authentic and maintain a tone that reflects your personality while also adhering to professional standards.

Part 1 How to Write a Short Bio

When writing a short bio, first focus on being concise and relevant. A short bio should be approximately 4-6 sentences or about 150 words. Be sure to highlight your achievements, experience, and expertise with confidence and clarity.

To start, introduce yourself briefly, including your name, title, and current role or profession. Next, mention your most significant accomplishments in your field thus far. This can include awards, certifications, publications, or any other relevant milestones. Discuss your current work and projects, providing the reader with a snapshot of your professional life. Make sure to emphasize your unique strengths and specialties. Then, touch upon your education or any other credentials that showcase your expertise.

Here’s an example to follow:

“Jeremiah Smith, an award-winning graphic designer, specializes in creating visually stunning websites and marketing materials for a diverse clientele. With over 10 years of experience, Jeremiah has led branding projects for major corporations and small businesses alike, receiving accolades for his innovative design solutions. Currently, he serves as the Creative Director at X Design Studio, where he is dedicated to helping clients grow their digital presence. Jeremiah holds a Bachelor of Fine Arts in Graphic Design from the prestigious Art Institute of Chicago.”

For a stronger impact, customize your short bio by tailoring it to the specific platform, audience, or purpose. By prioritizing information and emphasizing the most relevant points, you can create a brief, engaging bio that showcases your unique skills and accomplishments.

Part 2 What to Include in a Short Professional Bio

Your job title and current role : Start by mentioning your current role and the industry you’re working in. This helps to establish your expertise and gives readers an immediate understanding of your professional focus.
Career accomplishments and milestones : Highlight a few significant achievements in your career thus far. These can be successful projects, promotions, or awards you’ve received. Be specific about what you’ve accomplished and how it demonstrates your expertise.
Skills and qualifications : Briefly mention the key skills and qualifications you possess that make you an expert in your field. This can include technical abilities, soft skills, certifications, or degrees.
Interests and personal touch : Add a few personal details that showcase your interests and passions outside of work. This can humanize your professional persona and help you connect with readers on a more personal level. However, be careful not to share too much personal information.
LinkedIn and networking opportunities : Include a link to your LinkedIn profile or other professional social media accounts. This provides readers with an opportunity to connect with you and discover more about your background.

To present this information effectively, write your short professional bio in the third person and maintain a confident, knowledgeable, and clear tone of voice. Keep the content concise and easy to understand by breaking it into paragraphs and using formatting elements such as bullet points and bold text when necessary.

Here is one more example of a well-crafted short professional bio:

“John Smith is a seasoned marketing manager with over 10 years of experience in the tech industry. He currently leads product marketing efforts at X Company, where he has successfully launched new products and significantly increased market share.

John holds a Bachelor’s degree in Business Administration and is certified in digital marketing. His expertise includes strategic planning, content creation, and driving brand awareness through innovative campaigns.

In his free time, John enjoys hiking, photography, and volunteering at the local animal shelter. Connect with him on LinkedIn to learn more about his professional experience and accomplishments.”

Taking Into Account Personal and Professional Aspects

Try to strike a balance between your personal and professional aspects:

Make sure to mention any relevant professional accomplishments and skills that showcase your expertise in your field. If you are a student or a working professional, add details about your university, current position, or professional experiences that give readers an insight into your capabilities.
Don’t forget to add a touch of personality to your bio. Including personal details, interests, and hobbies will make you more relatable and create a connection with your audience. However, try to keep these personal elements brief and relevant to your overall bio. For example, if you are writing a bio for a personal website or Twitter, you could mention that you are an avid painter or a dedicated volunteer at a local animal shelter.

When writing in the second person, use short paragraphs to make your bio easy to read and understand. For instance:

Full name: Briefly mention your full name at the beginning of your bio.
Professional skills: List your core skills and accomplishments in bullet points or a table format.
Personal interests: Share some hobbies or interests related to your profession or that showcase your values.
Personal goals or mission statement: Include a sentence or two about your professional philosophy and core values to give readers a sense of your personal brand.

Related: How to Write a Personal Mission Statement (20 Examples)

Be cautious with the contact information you provide, especially if your bio will be accessible to the public on your personal website or social media profiles. Make sure only the necessary details are included to avoid any privacy concerns.

In summary, your short bio should be a reflection of both your personal and professional self. Showcase your skills and accomplishments while adding personal touches to make it engaging and relatable. Keep the text concise, use appropriate formatting, and remember to maintain a confident, knowledgeable, neutral, and clear tone throughout your bio.

Related: What Are Your Values? How to Discover Your Values

Selecting the Tone for Your Short Bio

Selecting the right tone for your short bio is crucial to portraying yourself in the way you want to be perceived. Consider the context in which the bio will be read and choose a tone accordingly. There are two main tones you can adopt: formal and casual.

Part 3 Example of a Formal Short Bio

Formal Tone : If you’re writing a bio for a professional context, such as a job, conference, or publication, opt for a formal tone. This means using more sophisticated language, avoiding slang, and maintaining a professional vibe throughout the bio. To achieve this, write in complete sentences, utilize proper grammar and punctuation, and highlight your achievements and expertise. Be sure to remain confident and clear in your writing. Example: “Dr. Jane Doe is a renowned expert in the field of molecular biology, with over 15 years of research experience to her credit. As the recipient of several prestigious awards, Dr. Doe’s groundbreaking work has had a significant impact on the scientific community.”

Part 4 Example of a Casual Short Bio

Casual Tone : A casual tone works well for less formal situations, such as bios on personal websites, blogs, or social media profiles. Here, you can use more relaxed language and showcase your personality. However, it’s still important to sound knowledgeable and approachable. Feel free to use contractions, incorporate humor, and speak directly to your audience to create an engaging tone.

“Hey there! I’m John, a travel enthusiast who loves exploring new cultures and tasting exotic dishes. When I’m not backpacking across the globe, you can find me geeking out about the latest tech gadgets or sipping on a well-crafted cocktail.”

In both cases, whether formal or casual, always ensure that your voice is confident, neutral, and clear. Remember to keep it concise, avoid exaggeration or false claims, and maintain a second-person point of view.

Part 5 Examples of Well-Written Short Bios

Short bio example 1.

Jane Smith is a marketing expert with over 10 years of experience in helping brands elevate their online presence. With a passion for storytelling, Jane excels in creating content that engages and inspires. In her free time, she enjoys hiking, photography, and exploring her city’s local coffee shops. Connect with Jane on LinkedIn or follow her on Twitter @JaneSmith.

Short Bio Example 2

John Doe is an experienced software engineer with a knack for developing cutting-edge applications. Specializing in full-stack web development, John’s expertise lies in JavaScript, Python, and Node.js. When he’s not coding, John can be found playing the guitar, tutoring local students in programming, or cheering on his favorite esports team.

Part 6 Short Bio: Best Templates

Short bio template 1.

[Your Name] is a [industry or profession] expert with [number of years] of experience in [specific skills or areas of expertise]. [He/She/They] specializes in [technical skills or industry knowledge] and has a passion for [relevant interests]. In [his/her/their] free time, [your name] enjoys [hobbies or activities]. Connect with [your name] on [social media platforms] or through [his/her/their] website.

Short Bio Template 2

As a [occupation or field], [Your Name] incorporates [unique qualities or skills] to produce [specific type of work]. With a background in [relevant experience], [He/She/They] has been able to [achievement or accomplishment] through [personal path or passion]. When not [working or creating], [Your Name] spends [his/her/their] time [hobbies or activities], always seeking new inspiration.

[Your name] is a [profession or role] with a background in [relevant expertise or industry]. [He/She/They] earned a [degree] in [field] from [institution]. [Your name] has [number of years] experience in [profession/industry], providing [valuable service or skill]. Outside of work, [your name] enjoys [hobbies or personal interests]. Connect with [your name] on [social media platform] or visit [your website or portfolio].

Customize these examples and templates to fit your own unique skills, experiences, and personality. Using a second person point of view, focus on the key aspects you want your audience to know about. Be confident and transparent about your achievements and interests, and let your short bio speak for itself. Happy writing!

Part 7 Tips for Writing a Short Bio

Know your target audience : Consider the people who will be reading your bio and focus on the information that will be most relevant to them. Tailor your bio to best serve their needs and expectations.
Highlight your accomplishments : Share information on your achievements, awards, and notable experiences. This will give your audience an understanding of your expertise and success in your field.
Include your goals and mission statement : Tell your audience what drives you and what you hope to achieve. This can help create a connection with the reader and showcase your dedication to your work.
Maintain a professional tone : Write in a clear and concise manner, avoiding casual language and slang. A confident and knowledgeable tone will convey your competence in your field.
Keep personal information to a minimum : While you may choose to mention some personal tidbits, be mindful of what you share. Focus on information that enhances your professional image, rather than oversharing personal details.
Promote your brand and company : If you represent a business or have a personal brand, mention your company name and mission statement. This can help reinforce your brand identity and make a stronger impression on your audience.
Prioritize transparency and authenticity : Be honest about your experience and qualifications. Avoid exaggerating or making false claims in order to maintain trust with your audience.
Limit self-promotion : While it’s important to show off your accomplishments, be sure to keep the focus on meaningful information rather than excessive self-promotion. This will help engage readers and build credibility.
Use formatting to enhance readability : Break up your bio into paragraphs, use bullet points for lists, and bold text for important details. This will make it easier for your audience to read and understand your bio.
Include contact information : Provide a way for your audience to get in touch with you, whether it’s an email address, phone number, or a link to your website.

Part 8 Optimizing Your Bio for Different Platforms

On LinkedIn , focus on your professional achievements and skills. Use bullet points or a table to highlight your most significant accomplishments. Feel free to include any relevant certifications, courses, or awards. Remember that LinkedIn is a professional networking platform, so maintaining a professional tone is crucial.

For a resume , your bio should be concise and focus on summarizing your career history and specific expertise. Make it easy for potential employers to grasp your main strengths quickly. Use bold text to emphasize crucial information, such as your job title, years of experience, or industry-specific skills.

On a personal website , you have more freedom to express your personality and showcase unique aspects of your life. Consider adding anecdotes, hobbies, or personal achievements to give visitors a glimpse of who you are outside of your professional life. You can also touch on your professional capabilities but keep it concise.

For Twitter , keep in mind the character limit for bios and make every word count. Capture your profession or industry, and maybe add a touch of your personality or interests through emojis or hashtags. It’s common to see authors and celebrities mention their latest projects, books, or achievements here.

Frequently Asked Questions

What are the essential elements of a short bio.

A short bio should include:

Your name and current role or profession.
Brief background information including education and relevant work experience.
Notable accomplishments or skills relevant to your profession.
Personal interests or ambitions that showcase your personality.
A call-to-action, such as directing readers to your portfolio or LinkedIn profile.

How can I create a compelling short professional bio?

To create a compelling short professional bio, follow these steps:

Start strong with a clear and concise introduction.
Focus on your most relevant qualifications and experience.
Highlight key achievements and successes.
Provide a personal touch that showcases your unique attributes.
Keep it brief and easy to read, aiming for around 100-150 words.

What are some tips to make my short bio stand out?

Use vivid language and strong, active verbs.
Tailor your bio to your audience, emphasizing information that is most relevant to them.
Share a unique or unexpected personal interest to pique interest.
Edit and proofread your bio carefully, ensuring it is free of errors and reads smoothly.

How can I tailor my short bio to different contexts?

Adjust your short bio for different contexts by:

Focusing on relevant skills, experience, or accomplishments for each specific audience.
Adjusting the tone or language to suit the platform (e.g., more casual for a social media profile or more formal for a conference bio).
Emphasizing specific personal interests or accomplishments that align with the context or audience.
Updating your call-to-action as needed to direct readers to relevant content or profiles.

Related: 150+ Awesome Examples of Personal Values

How to Write a Personal Mission Statement (20 Examples)
How to Live By Your Values

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How to Create a Photographer Bio (+ Samples to Copy)

Master the art of crafting an engaging photographer bio with our comprehensive guide, complete with easy-to-follow steps and sample bios for inspiration.

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This guide to photographer bio writing will help you create an impactful bio that showcases your talent, expresses your personality, and resonates with your audience.

Whether it’s your profile on Instagram or your page on Facebook, a bio is an essential tool for any professional photographer looking to intrigue a potential client base on social media platforms.

The thing is, as photographers, we’re usually way better at communicating when a camera is involved!

If you can relate, then like me, you probably need all the help you can get to come up with the right words!

I’m here today to share all the tips, ideas, and tools I’ve gathered throughout my research to support you in building a compelling bio for photographers, no matter where you want to post it.

Table of Contents

Photographer Bio Tips for Instagram

Although the process of writing photographer bios shares many similarities on different social media outlets, the only way to ensure your bio’s influence on your followers is to optimize it for that particular platform.

This starts with Instagram.

Nowadays, there’s no such thing as a professional photographer without an Instagram profile.

You could be a wedding photographer, a travel photographer, a portrait photographer, or do any type of photography out there — if you want to make a career of it, an Instagram profile is a must.

That’s because Instagram is the ultimate visual platform among social media websites for photographers .

Thanks to its unique picture-oriented format, it’s the perfect environment to display your work.

And what do people see as soon as they enter your Instagram profile?

You guessed it, your bio. It shows right at the top of your Instagram profile, below the profile picture and profile name.

Consider the following tips for an effective Instagram photographer bio:

Pick the Right Picture and Name

Yes, your profile picture and name aren’t technically part of the bio.

But they’re the very first thing visitors lock their eyes with on your Instagram page, and even before that when they look you up in the search bar.

The profile name, also known as a ‘handle’, has to be as short, recognizable, and representative of your work as possible.

Pair your name or brand name with your niche and/or the word “photo.” Avoid special characters (unless they’re part of your brand name), periods, and underscores.

Remember, there’s a 30-character limit for Instagram handles.

As for the profile picture, it serves as a reflection of your general style. It gives your profile viewers an instant idea of the type of photography you offer.

Consider merging your photography style with a portrait to add personality to your page. People respond better to businesses that establish a human connection.

For example, if you do a lot of back-and-whites, a closeup of your face in black-and-white would be a great move.

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Know When to Stop and How to Maximize

An Instagram bio isn’t a rant about your love of photography, work experience, past projects, and so on.

You only have 150 characters to tell the Instagram audience what they need to know about you as a photographer to follow or hire you and not someone else.

You’re probably thinking, “That’s too short!” but it’s actually within the industry standard for social media bios. It’s tailored to accommodate the short attention span of audiences of such platforms.

That said, you can still create the desired impact with your 150-character bio if you apply the following pointers:

Instead of long sentences, stick to keywords optimized for your target audience.
Add emojis to give the bio a casual touch, break out the text, quickly convey messages, and increase visual interest.
Use bullet points for better organization and easier reading.
Add the most pressing contact information to help a potential client reach you faster. This can be an email or a number.

Also, make sure you’re using the correct size images for social media .

Prioritize Your Strongest Points

Since you don’t have much room to write everything about your photographer self, you need to be smart about the information to include.

Here are a few tips to consider:

Instead of a list of credentials, pick one or two you think are most significant or you’re particularly proud of.
Stick to one or two of your major projects rather than a dozen.
Mention some of the most in-demand skills in your domain, not a random blurb of skill keywords.

Don’t Forget Your Niche and Location

If you didn’t include your photography genre (if you have one) in your profile handle, be sure to add it to your bio.

Additionally, you should note adding your location(s) to let potential clients quickly know if they can contact you about local projects.

Pro tip: if your name or brand name is already in your profile name/handle, write your niche in the Name box to save some character count in the bio.

Include a High-value Link

Instagram allows you to add a single clickable link to your bio, so make it count.

A tried and tested approach is simply including a link to your website.

Occasionally, you can update this link to direct visitors to a special season sale, a major project you’re working on, etc.

Photographer Bio Tips for Twitter

If I could assign one word to describe Twitter (I know it’s X now, but it’ll always be Twitter to me!), I’d choose “trendy”.

Being on Twitter means you’re always up-to-date on what’s currently happening in the world generally and in your industry specifically.

Twitter is casual, honest, and to the point.

Audiences on Twitter are looking for brief shots of information that keep them updated on whatever topics they care about.

As such, to get people interested in your Twitter presence, your bio should be tailored to what the audience needs and expects from the platform.

To that end, keep the following pointers in mind:

Take Advantage of the Cover Photo

Once again, I know that pictures aren’t technically a part of the bio.

But they affect how people perceive the bio and the profile so much that we must think of them as an integral element of the bio.

Besides a profile picture, Twitter allows you to include a cover photo for your profile.

This is a big deal because the cover picture is much larger than the profile picture, giving you the perfect chance to leave an impression on your profile visitors immediately.

So, choose a cover image that best reflects your brand and style. Update it regularly to highlight changes and progress in your techniques.

As for your Twitter profile picture, apply the tips we discussed in the Instagram section or use your logo.

Use an Impactful Theme Color

You can pick a theme color for your Twitter photographer profile. Take advantage of this option and apply a color palette that matches your brand .

This boosts people’s recognition of your work, especially if you use the same colors across all your social media accounts.

Keep Your Text Short

Twitter is known for the characteristic short length of its posts (aka tweets). The character limit for its bio is no exception.

On Twitter, your bio can’t exceed 160 characters. This means you need to keep it concise and as informative as possible.

The type of “info” you want to share depends on the vibe you want the audience to get from your profile.

For a business-oriented Twitter account, stick to a professional tone. If you want your profile to provide insight into your personality, use a casual tone with some humor.

Don’t Be Afraid of Showing Personality

Speaking of which, don’t shy away from sharing your funny or sarcastic side in your bio.

The Twitter audience is all about embracing the real side of people and brands. So, adding a personal touch to your bio is perfectly acceptable.

Photographer Bio Tips for LinkedIn

The especially professional tone of LinkedIn sets it apart from any other social media platform.

As the biggest online hub for professional networking, it takes a special approach to create an awesome photographer bio on LinkedIn.

Here, you need an exceptional presentation of your brand to market your work to other professionals in the industry effectively.

LinkedIn is a place to land potential business opportunities on a larger, more serious scale. Here are a few pointers to keep in mind:

Pick Suitable Pictures

On your LinkedIn profile, you can set up two types of pictures: a profile picture and a background/cover photo.

People won’t look down to read your bio if they don’t like what they see, so choose these wisely.

What’s different about choosing these images on LinkedIn compared to other social media platforms is that they should be as professional-looking as possible.

For the profile picture, this means no selfies or funny/silly images.

Instead, go with a high-quality professional picture of yourself. For example, a portrait that highlights your photography style.

This shows the audience your seriousness about work and gives them a taste of what they can expect from hiring you.

As for the background photo, it’s a chance for you to make a swift yet lasting impression on the audience.

Like Twitter, the background picture takes up a big chunk of the top of your profile. So it’s an immediate eye-catcher for visitors.

As such, choose a photo that represents your strongest skills and reflects your portfolio, one that’d get people positively judging your work.

Consider the Headline as Part of the Bio

The headline on your LinkedIn profile can double as a very brief intro to your bio.

Normally, people write their job titles in that space. You can do the same but maximize its effect by also including keywords of your specific genre, location, and main service.

Don’t Keep It Short

Unlike every other social media platform where I recommend a concise bio, your artist bio on LinkedIn should be the opposite.

Now, I’m not telling you to write a book. But I do encourage you to take full advantage of the 2,600-character limit of LinkedIn’s bio section.

Get into details about your experience, past/current projects, and credentials.

Let people know about your style, skills, and achievements, preferably in a story-like tone to keep them engaged.

Write about your goals and what inspires you to keep going.

Once you’re done, wait until the next day before posting. This way you can review the bio with a clear head and make adjustments if needed.

Ensure you keep a professional tone and check for grammatical and/or spelling mistakes.

Photographer Bio Tips for Facebook

A facebook page with a picture of a man.

Your Facebook page is like a middle ground between LinkedIn’s professionalism, Twitter’s interaction, and Instagram’s visuals.

Here, you’ll be working with four elements to create an effective bio:

Profile picture
Cover photo

You’ll do the same with your Facebook profile and cover images as you did with LinkedIn. This means keeping them sophisticated and reflective of your photography style.

Moving to the bio portion, you’ll use both the intro and about to get your message across. Here are some pointers to guide you through your writing:

Write for Clients

Accessing a page’s About section takes a certain level of interest.

As such, the people who’ll invest the time to go past your Intro and check out your About are likely considering doing business.

For this reason, it’s wise to formulate your Facebook bio with clients’ perspectives in consideration.

This isn’t an invitation to sound too “sales-y”, but to include all the necessary information that a potential client or partner would seek in your bio.

Include Relevant Details

Building on the previous tip, try to mention all the important details in your bio.

Your Intro should cover your photography genre and location, whereas your About should expand on that along with other details such as:

Education and skills
Credentials
Major projects
A personal insight

Aim for Moderate Length

For your Intro, your maximum limit is 101 characters. This is more than enough to include the type of photographer you are and where you’re willing to work.

For the About, Facebook doesn’t currently disclose a character limit. But it seems you’re good for a few thousand characters.

Even with such freedom, I recommend sticking to a moderate length of around 2,000 characters. This helps keep readers engaged for the entire text.

Don’t Be Too Serious

Your Facebook bio tone should be semi-professional. That means injecting personality with a relevant, fun fact or an amusing anecdote.

Photographer Bio Tips for YouTube

A screen shot of the youtube comment page.

If you have a YouTube channel, drafting a bio for this platform as a photographer can be tricky.

That’s because it’s mainly visual, so not many people are actually interested or willing to go look for a bio and read it.

Still, an effective bio can help you get more exposure, subscribers, and channel performance.

The traditional goal of the About section in a YouTube channel is to describe the content the channel offers.

You will use this space to describe your photography style, location, and services.

Then, use the rest of the 1,000-character limit to shed light on your experience, projects, and the type of videos your viewers can expect—for example, tutorials, behind-the-scenes reviews, and so on.

Here are some extra tips to consider:

The tone is up to you: You can be as casual or as professional as your YouTube presence dictates.
Capture interest within the first few sentences: Not only to engage the audience to read further but also to intrigue those who see your channel’s hover-card.
Use relevant keywords : Add them naturally as you write.
Address your target audience: It helps people quickly realize if they’re interested.

Photography Bio Examples to Copy and Paste

Now that you’re familiar with the best practices to apply when creating a photographer bio, I’ve put together the following examples for inspiration (copy and paste permission granted!)

Photographer Bio Examples to Copy and Paste on Instagram

1) Wedding Photographer in Los Angele s

Capturing memories for life

Freelance | Engagements | Couples | Save the Date

Portfolio and prices in the link ⬇️

2) [Name] Travel Photographer

Based in NYC, Will fly anywhere

Finding beauty in everyday life

Check availability and contact information below

3) Private Photographer California

Experiencing life through pictures

Photographing any special occasion

Send a message for prices and booking ⬇️

Photographer Bio Examples to Copy and Paste on Twitter

Telling visual stories of your priceless life moments.
Saving adventures through clicks.
Forever chasing the perfect frame, one shot at a time.
Are you even a photographer if you’re not always after the golden hour?
Making art with a camera in one hand and a cup of coffee in the other.
Transforming ordinary scenes into extraordinary memories.
Exploring the globe, one click at a time.
I’m addicted: photographs are my drug and cameras are my dealers.
Capturing joy, laughter, and love.
A camera and a curious soul, name a better duo.
Showing you the beauty of the world through my lens.
Immortalizing amazing moments.

Photographer Bio Ideas to Copy and Paste on LinkedIn

Portrait Photographer and Videographer

San Francisco, CA

Based in San Francisco, California, I’ve always been fascinated with the vast diversity of people and the different stories each face can tell.

I found my calling in photography, but it wasn’t until I shot my first portrait that I stumbled upon my true passion.

Today, I’m proud to say I–and my lens–have had the pleasure of capturing the beauty of human expression by working with more than 200 clients.

I’ve collaborated with over 20 brands and completed 30+ projects, showing the same level of dedication with every frame. I’m especially fond of [name a few projects that best showcase your skills].

My photography journey is a long way from ending, as the world and its residents offer ever-changing stories waiting to be immortalized.

Every photo is unique, and I hope our paths cross so we can make an impact and forge a connection that keeps on living within each person who catches a look.

Contact me at: [include your number, email, website, and other social media pages].

Photographer Bio Examples to Copy and Paste on Facebook

John Smith is a self-discovered, university-taught, and life-trained portrait photographer who gets paid doing what he loves.

When he was 11, he took his first portrait of his first client and sponsor, his Grandma.

Since then, he has worked with over 200 clients, capturing the mesmerizing beauty of humanity one frame at a time. He completed 30+ projects and collaborated with 15+ brands in 10 different countries.

Based in San Francisco, California, John believes that every face is art waiting to be revealed.

Photographer Bio Ideas to Copy and Paste on Youtube

I’m a passionate portrait photographer, based in San, based in San Francisco, California.

If you’re as enthusiastic as me about capturing the magical beauty of human expressions, you’re in the right place!

Join me as I share my experience taking pictures of faces worldwide. I’ll be sharing behind-the-scenes preparation, tutorials, and more – so stay tuned!

Adding a Quote to Your Photographer Bio

Your first 1000 photographs are your worst - henry carter bresson.

You can often use a meaningful quote from a figure you hold special to convey a message that’d otherwise require hundreds of words to relay.

Inspiring Photographer Bio Quotes

“The camera is an instrument that teaches people how to see without a camera.” – Dorothea Lange
“Your first 10,000 photographs are your worst.” – Henri Cartier-Bresson
“Photography is the art of making memories tangible.” – Destin Spark

Using a Photographer Bio Generator

Creating effective bios for photographers may not go as smoothly for everyone.

To save time and effort, you can seek the help of online generators. Here are some of my favorites:

Check out these 8 essential tools to help you succeed as a professional photographer.

Includes limited-time discounts.

Stephan Jukic is a technology and photography journalist and experimental photographer who spends his time living in both Canada and Mexico. He loves cross-cultural street photo exploration and creating fine art photo compositions.

Unlock the EXACT blueprint to capture breathtaking iPhone photos!

21 LinkedIn Summary Examples to Boost Your Profile

Stand out from the crowd with a LinkedIn summary that showcases your professional brand, career highlights, and what makes you unique.

Customers Interviewed by:

What is a LinkedIn summary?

Your LinkedIn summary is a concise, yet compelling, snapshot of your professional identity. Think of it as an elevator pitch – you only have a few seconds to present yourself, so you need to make it count!

“The LinkedIn summary is prime real estate to provide any insights or narrative that is NOT found in your resume,” says recruiter Kelli Hrivnak . “If your career history hasn’t been linear (which is the norm now), can you provide an overview of that journey here?”

Your LinkedIn summary appears beneath your photo on your LinkedIn profile page .

Why is your LinkedIn summary important?

LinkedIn is one of the first places recruiters and hiring managers go to learn about job seekers. In fact, studies show that 6 people are hired on LinkedIn every minute !

This is why it’s important to create an attention-grabbing summary that explains who you are professionally. The summary is also a great place to express your personality and tell your story.

Don’t neglect your summary—it’s your opportunity to stand out and make a memorable first impression.

How to create a powerful LinkedIn summary

Follow these steps to create a great LinkedIn summary that grabs the reader’s attention and showcases your professional brand:

1. Begin with a hook or personal anecdote to draw readers in

Pique the reader’s attention right away with a thought-provoking question, surprising statistic, or bold statement related to your industry.

You could also share a story that provides a glimpse into your background or professional journey. Or talk about a challenge you overcame, or an early experience that sparked your passion.

“Did you know that 70% of projects fail due to poor communication? This statistic ignited my passion for project management…”

“Ever since I built my first computer at the age of 12, I knew that technology was my calling. The sense of accomplishment from solving complex problems and creating innovative solutions has driven me ever since…”

2. Discuss your current role and key skills

Clearly state your current job title and employer. This allows viewers to immediately understand where you are in your career.

Then highlight your core skills. But don’t recite a bland list. Instead, paint a picture of how your skills translate into real impact.

“In my role as Senior Financial Analyst at ABC Investments, I provide in-depth financial analysis and strategic recommendations to support high-stakes decision making. One of my core skills is identifying growth opportunities through meticulous data analysis, which has contributed to a 15% increase in portfolio returns for our top clients.”

3. Mention achievements (use numbers)

One of the most compelling things you can do in your LinkedIn summary is highlight your major professional achievements.

Always try to use numbers when talking about your achievements. Why? Because numbers show the measurable impact you had.

“Over the past three years, I have grown our client base by 40% and increased annual revenue by $15M. My strategic sales initiatives and focus on customer relationship management have resulted in a 25% increase in client retention rates.”

4. Highlight the value you bring to employers

Your LinkedIn summary is your chance to demonstrate to employers that you are exactly what they need .

What skills, experience, and personalities are employers in your field looking for? What problems are they trying to solve? Show employers how you can fulfill their needs in your summary.

“Employers in my field seek leaders who can identify inefficiencies and implement cost-saving measures. By reducing operational costs by 30% and increasing productivity by 25% in my previous roles, I have consistently delivered results that align with business goals. My ability to navigate complex challenges and drive continuous improvement makes me a valuable asset to any organization aiming for operational excellence.”

5. Provide a glimpse into your personality and passions

Don’t confine your LinkedIn summary to your professional life. Try to share some aspects of your personality that would appeal to an employer, like having a positive attitude or an entrepreneurial spirit. Also touch on the passions that energize you.

Weaving in these elements helps you connect with readers on a deeper level and leaves a lasting impression.

“Outside of work, I am an avid runner and enjoy participating in marathons, which has taught me the importance of perseverance and goal-setting. I am also passionate about mentoring young professionals and volunteering at local coding bootcamps. These experiences fuel my drive to continuously learn and contribute positively to both my field and community.”

6. End with a call to action

It’s crucial to add a clear call to action (CTA) towards the end of your LinkedIn summary. For example, invite people to connect with you on LinkedIn, or provide contact details like your email.

Use bold formatting, colors, or symbols to make your CTA stand out visually. But avoid sales-y language. Keep it friendly.

“Let’s connect! I’m always eager to meet new professionals and exchange ideas. Feel free to reach out to me on LinkedIn or email me at [email protected]. I look forward to connecting with you!”

Use this LinkedIn summary template to guide you

Use the following LinkedIn summary template as a framework to structure your thoughts, but be sure to personalize it with your own voice. You can copy and paste this template into the writing platform of your choice.

Ever since I [personal anecdote or early experience], I knew that [your field or profession] was my calling. The sense of [related feeling or accomplishment] from [related activity or task] has driven me ever since.

In my current role as [your current job title] at [your current employer], I [brief description of your main responsibilities]. My key skills include [core skills], which I use to [description of how your skills translate into real impact]. For example, I have [specific example of how you’ve used your skills to achieve something significant].

Over the past [number] years, I have [specific achievement with numbers]. My [specific initiatives or focus areas] have resulted in [specific outcome with numbers].

Employers in my field seek [skills, experience, and qualities employers look for]. By [specific actions you’ve taken], I have consistently delivered results that align with business goals. My ability to [specific abilities] makes me a valuable asset to any organization aiming for [specific goal or improvement].

Outside of work, I am passionate about [personal interests or hobbies], which has taught me [related lessons or skills]. I am also dedicated to [related passion or volunteer work], which fuels my drive to continuously learn and contribute positively to both my field and community.

Let’s connect! I’m always eager to meet new professionals and exchange ideas. Feel free to reach out to me on LinkedIn or email me at [ [email protected] ]. I look forward to connecting with you!

Remember : Your LinkedIn summary doesn’t have to be perfect. Just think of it as a friendly conversation where you get to share a bit about yourself and what you love doing.

“Your LinkedIn profile is a great place to let the real you come through,” says career coach Susan Schwartz . “Write in your own voice to people you’d like to reach, and you’ll do fine.”

Image of Jobscan's LinkedIn optimization tool

20 LinkedIn summary examples to inspire you

Now that you know how to write a compelling LinkedIn summary, let’s dive into some real-world examples.

LinkedIn summary examples for students with no experience

A good LinkedIn summary is not only important for professionals, it’s also important for students who are applying for internships. Here are some examples of how to “work with what you’ve got” and make a great first impression on LinkedIn.

LinkedIn summary example #1

Daniel is a Public Policy Analysis student seeking internship opportunities to further his hands-on legislative experience and passion for public service.

LinkedIn summary example for an internship.

The summary starts with an engaging anecdote about volunteering at a local community center, immediately drawing readers in and establishing a personal connection.
It effectively highlights Daniel’s current role as a third-year Public Policy Analysis student, his hands-on legislative experience, and his key skills in writing and research, showcasing the value he brings to potential employers.
It provides a glimpse into Daniel’s personality by mentioning his passion for public service, teamwork, and community involvement, making him more relatable and memorable.

LinkedIn summary example #2

Sarah is a performing arts student currently pursuing a master’s degree. She is seeking internship opportunities in casting.

LinkedIn summary example for student internship.

The summary emphasizes Sarah’s insights from her performing career, including auditions, workshops, and rehearsals.
It mentions Sarah’s six years of experience on major entertainment projects, reflecting her deep understanding of live performance and industry trends.
It provides a glimpse into Sarah’s personality by highlighting her enthusiasm for fast-paced environments, problem-solving skills , and her knack for building meaningful connections.

LinkedIn summary example #3

Kelly is an arts and sciences major with a minor in business administration. She is seeking an internship in marketing and advertising.

LinkedIn summary example for college internship.

The summary starts with a friendly introduction, immediately making the reader feel connected and engaged.
Kelly mentions her study abroad experience in Paris, showcasing her potential for working internationally.
The summary shows Kelly’s personality by highlighting her drive for self-improvement and her supportive nature.

LinkedIn summary examples for recent graduates

As a recent graduate, you should focus on your academic achievements, internships or other relevant experience, and extracurricular activities that demonstrate your skills and interests. Also try to convey your personality. The goal is to present yourself as someone people would want to connect with.

LinkedIn summary example #4

Tiffany is a finance enthusiast and recent cum laude graduate from The University of Tampa. She is eager to bring her skills and passion to new opportunities in the finance sector.

LinkedIn summary example for student with no experience.

This summary is concise yet detailed, providing a clear snapshot of Tiffany’s academic achievements, skills, and work experience without overwhelming the reader.
Tiffany starts with a personal note about her passion for finance and traveling, adding personality and making her summary more engaging.
The summary quickly outlines her academic career and honors, followed by a list of her skills This makes it easy for potential employers to see her value.

LinkedIn summary example #5

Megan is a social justice advocate and recent graduate of Temple University. She wants to work in policy reform and make a meaningful impact on the justice system.

Megan clearly conveys her dedication to social justice and policy reform, making her an appealing candidate for organizations with similar values.
She highlights her firsthand experience working with incarcerated individuals and vulnerable populations, as well as her strong research skills.
By emphasizing her education, experience, and eagerness to collaborate with like-minded professionals, Megan presents herself as a valuable asset to any organization focused on improving the justice system.

LinkedIn summary example #6

Anthony is an accounting and finance major who loves tackling complex issues with smart, efficient decisions. He’s all about helping others and bringing a fresh perspective to every challenge.

LinkedIn summary example no work experience.

The summary quickly establishes Anthony’s expertise in accounting and finance, making it easy for readers to understand his professional focus.
It highlights Anthony’s passion for helping others and his unique approach to problem-solving.
The casual tone makes Anthony seem approachable and friendly.

LinkedIn summary examples for career changers

If you’re changing your career, your LinkedIn profile summary should highlight any transferable skills, relevant coursework, or volunteer experiences that show you have what it takes to succeed in your new chosen profession.

LinkedIn summary example #7

Jacob is an experienced airline pilot transitioning to a career as an aviation technical writer.

LinkedIn summary example career changer.

The first 3 lines tell the reader exactly who Jacob is and what his career change involves. It’s a perfect elevator pitch!
Jacob provides specific examples of his aviation experience, such as writing safety handbooks and guidelines, demonstrating how his skills are relevant to his new career in technical writing.
By mentioning his efforts to stay updated on aviation, technology, and innovation trends, Jacob shows that he is actively working to close any gaps in his education or training.

LinkedIn summary example #8

Michael is transitioning from the staffing industry to the SaaS world as a sales specialist.

LinkedIn summary example for a career changer.

The introduction clearly outlines Michael’s shift from staffing to sales.
The summary highlights Michael’s extensive industry knowledge, grit, and interpersonal skills , showcasing how his past experiences will apply to his new role in sales.
Michael’s excitement about becoming an expert on a specific product and his readiness to make “sales magic” adds a personal and enthusiastic tone.

LinkedIn summary examples for entrepreneurs

Entrepreneurs should show off their personalities while demonstrating their expertise. It’s OK for entrepreneurs to make their LinkedIn summary sound like a sales pitch, but don’t overdo it.

LinkedIn summary example #9

Cassandra is an entrepreneur who helps CEOs and service-based business owners streamline and scale their businesses.

LinkedIn summary example for an entrepreneur.

Cassandra clearly conveys two things – her passion for helping people grow their business and her many years of experience.
Her summary brims with energy and confidence, and clearly demonstrates why she is an expert in her field.
By mentioning her role as a homeschooling mom and her passion for her clients, Cassandra adds a personal touch that makes her relatable and highlights her dedication.

LinkedIn summary example #10

Gillian is a content and copywriting strategist dedicated to helping businesses create impactful and engaging content.

LinkedIn summary example for the entrepreneur.

Gillian immediately identifies a common problem for small businesses and shows how she can solve that problem.
She lists her services, making it clear how she can help potential clients.
The summary uses a friendly and supportive tone, encouraging potential clients to consider working with her.

LinkedIn summary example #11

Michelle is a writer and graphic designer passionate about creating visually striking and compelling content.

LinkedIn summary example for a graphic designer.

Michelle’s summary uses a distinctive and playful tone, showcasing her creativity and personality.
By mentioning her proficiency with the Adobe Suite, her writing skills, and her published work, Michelle effectively highlights her versatile skills.
Including her service in the Air Force and her role as a mother adds depth to her profile.

LinkedIn summary examples for professionals

If you’re a professional, the LinkedIn summary is a great opportunity to showcase your unique value proposition . In other words, shows prospective employers what you bring to the table and what sets you apart from everyone else.

LinkedIn summary example #12

Daniel is a customer service specialist with a knack for thinking like a customer and ensuring they achieve their goals.

LinkedIn summary example for customer service.

Daniel demonstrates his process , which allows prospective employers to see exactly how he would approach his work.
He highlights his precision and ability to communicate effectively with teammates.
By mentioning his additional roles as a DJ and statistician, Daniel demonstrates his high energy, passion for fun, and ability to juggle multiple responsibilities.

LinkedIn summary example #13

Jessica is a software engineer with over a decade of experience in delivering high-quality back-end and web applications.

LinkedIn summary example for software engineer.

Not every employer will care if you can craft a narrative in your summary. If you’re not sure what else to do, use the summary to clearly lay out your skills, tech proficiencies, and certifications .
Jessica provides a detailed list of her technical proficiencies, showcasing her expertise across a wide range of programming languages, databases, servers, and tools.
She highlights her responsible and detail-oriented nature, which is crucial in software development.

LinkedIn summary example #14

Alison is a seasoned SEO content writer with a flair for strategic and creative storytelling.

LinkedIn summary example for SEO content marketer.

Alison uses numbers in the opening line, which is a great way to grab the reader’s attention and entice them to learn more.
Mentioning her INTJ-A Myers-Briggs result adds a personal touch, showcasing her analytical skills and strategic thinking.
Detailing her 7 years of marketing experience and 15 years in the entertainment business demonstrates her depth of knowledge and versatility.

LinkedIn summary example #15

Carmen is a nurse with 6 years of experience in providing comprehensive patient care.

The summary is clear and concise, effectively communicating Carmen’s dedication, experience, and accomplishments.
Highlighting the 20% reduction in readmission rates provides a quantifiable achievement that demonstrates Carmen’s impact.
Emphasizing specializations in acute care, patient advocacy, and interdisciplinary collaboration showcases Carmen’s expertise and areas of strength.

LinkedIn summary example #16

Cheng is an accountant with 4 years of experience in managing financial records, budgeting, and tax filing for a variety of clients.

LinkedIn summary example for a financial analyst.

It highlights Cheng’s ability to streamline financial processes and reduce errors by 20%, which is a measurable achievement .
Mentioning his proficiency in GAAP, financial analysis, and software like QuickBooks and SAP demonstrates Cheng’s technical skills.
It emphasizes Cheng’s experience with a wide range of clients, illustrating his versatility and adaptability.

LinkedIn summary example #17

Roger is a high school teacher with 6 years of experience teaching science.

LinkedIn summary example for a high school teacher.

Mentioning the state-winning science fair project right at the beginning grabs attention and demonstrates Roger’s ability to guide students to impressive accomplishments.
Using an offbeat and engaging tone makes Roger’s profile relatable and appealing, especially to those who value creativity and passion in education.
Emphasizing Roger’s approach to hands-on learning and critical thinking highlights his innovative teaching style.

LinkedIn summary example #18

Yoz is a financial advisor with over 6 years of experience in helping clients achieve their financial goals.

LinkedIn summary example for a financial advisor.

Highlighting the average 10% annual increase in client portfolio returns provides a concrete measure of Yoz’s success.
The engaging tone makes Yoz’s profile approachable and appealing.
Yoz’s commitment to personalized financial guidance shows her dedication to meeting each client’s unique financial needs and goals.

LinkedIn summary example #19

Zakaria is a human resources professional with 6 years of experience.

LinkedIn summary example for human resources.

Showcasing a 25% boost in employee retention highlights Zakaria’s significant contributions and effectiveness in HR.
The engaging and slightly provocative tone makes Zakaria’s profile stand out.
Emphasizing Zakaria’s ability to align HR strategies with business goals underscores his commitment to creating value for both employees and the organization.

LinkedIn summary example #20

Anna is a paralegal who specializes in litigation and corporate law.

LinkedIn summary example for a paralegal.

It highlights a 15% increase in case efficiency, showing Anna’s effectiveness and value to potential employers.
The friendly, professional tone makes Anna’s profile approachable and easy to read.
Including personal details about volunteering and hobbies makes Anna relatable and adds depth to her profile.

LinkedIn summary example #21

Sam is a pharmacist with 6 years of experience in medication management, patient counseling, and clinical research.

LinkedIn summary example for a pharmacist.

Starting with a personal story about Sam’s early fascination with medicines makes the profile more engaging and relatable.
Highlighting the 20% improvement in patient outcomes from a clinical trial showcases Sam’s effectiveness and impact in the pharmaceutical field.
Mentioning personal interests and community involvement adds depth to Sam’s profile.

Add keywords to your summary to get more job interviews

Keywords are words and phrases that recruiters use to search for candidates. These keywords are usually job titles and skills .

Recruiters find candidates by typing keywords into LinkedIn’s search bar. If your profile contains these keywords it will appear in the search results. Your LinkedIn summary is one of the best places in your profile to incorporate keywords.

How do you know which keywords to add? One method is to manually scan the job postings that you’re most interested in and highlight the skills listed. Or you can use an online tool to automate the entire process.

Jobscan’s LinkedIn Optimization tool uses AI technology to analyze your profile against relevant job postings. It not only provides you with the exact keywords that recruiters are most likely to search for, but it also scores your LinkedIn profile. Follow the tool’s personalized recommendations to increase your score.

The results can be immediate. “A couple of hours after I optimized my profile, a recruiter was like, oh, we have this position…It worked!” reported one Jobscan user .

Read more : 28 LinkedIn Profile Tips to Supercharge Your Job Opportunities

Avoid speaking poorly about previous employers, colleagues, or job experiences.

Skip overused phrases like “hard worker,” “team player,” or “go-getter” without specific examples., don’t include information that isn’t relevant to your professional life, such as your favorite sports team or hobbies that don’t relate to your career., never share sensitive details about past projects, clients, or proprietary information., avoid slang, jargon, or overly casual language that might seem unprofessional., steer clear of hyperbolic statements or exaggerated claims about your abilities or achievements., don’t make your summary sound like a plea for a job; focus on your strengths and what you offer., ensure your summary is current and reflects your most recent experiences and skills., avoid being too broad or vague about your skills and experience; be specific about your professional strengths., ensure your summary is free of typos, grammatical errors, and spelling mistakes to maintain professionalism., key takeaways.

Your LinkedIn summary is a concise, compelling snapshot of your professional identity, akin to an elevator pitch.
Use your summary to provide insights or narratives not found in your resume , especially if your career history is non-linear.
Recruiters often look at LinkedIn first; a strong summary can make a memorable first impression.
Highlight your professional accomplishments and skills, using numbers to show measurable impact.
Inject personality into your summary to make it more engaging and relatable.
Incorporate industry-specific keywords to improve your profile’s visibility and increase your chances of getting job interviews.
Always include a clear call to action to encourage connections and interactions.
Regularly update your summary to reflect your most recent experiences, achievements, and certifications .

A good LinkedIn profile summary is like an elevator pitch for your job search. It should quickly present your key experiences and achievements, highlight your skills, and reflect your enthusiasm for your field.

The summary section on LinkedIn, also known as the “About” section, is located near the top of your LinkedIn profile, just below your profile picture , name, and LinkedIn headline .

Most professionals prefer the first-person approach because it allows them to speak directly to their target audience, creating a stronger connection.

Writing a LinkedIn summary without experience can be challenging, but it’s an opportunity to highlight your education , hard and soft skills, aspirations, and any relevant activities or volunteer work.

As a student, you can create a compelling LinkedIn summary by focusing on your academic achievements, relevant projects, skills, extracurricular activities, and career aspirations.

Yes, you can use ChatGPT to write your resume , cover letter, and LinkedIn summary section. However, it’s crucial to personalize the content to so it reflects your unique experiences and voice.

Most recruiters and hiring managers agree that a LinkedIn summary should be around three paragraphs, or approximately 300 words. This length allows you to provide enough information to give readers a good sense of who you are and what you do, without overwhelming them or causing them to lose interest.

No, your LinkedIn summary should NOT be the same as your resume summary . Both summaries should feature your skills, qualifications, and experience, but your LinkedIn summary should be more informal in tone and style than your resume summary.

If you’re unemployed, your LinkedIn summary should focus on what kind of job you’re looking for and what kinds of skills and experience you have that make you a good fit for that type of job. You don’t need to include the fact that you’re unemployed on your LinkedIn summary. You could just say you’re currently looking for new opportunities .

Most people include their current and previous job titles, as well as a brief overview of their work experience and skills. Some also choose to include their education, volunteer work, or other relevant information. In general, your LinkedIn summary should give potential employers or business connections a snapshot of who you are professionally and what you have to offer.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

June 12, 2024

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brittney griner hugs someone on her left and looks over her shoulder, she is smiling and both people wear all black outfits, they stand next to a painted mural of 15 people and the slogan bring our families home

How Brittney Griner Continues to Advocate for American Detainees

After her nearly nine-month detention in Russia, the WNBA superstar and activist is back on the basketball court and has a new memoir out.

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It was a WNBA preseason game like any other when the Phoenix Mercury faced off against the Los Angeles Sparks on May 12, 2023. But for Brittney Griner, it was something special: her first time on a basketball court since her nearly nine-month detention in Russia.

Griner, the 33-year-old Mercury center and nine-time WNBA all-star, is now looking ahead to the 2024 season, beginning May 14, and could return to the Olympics for a third time this summer.

But basketball isn’t the only thing on her mind. Since her return to the United States in December 2022, Griner has been an outspoken advocate for Americans detained abroad, like Wall Street Journal journalist Evan Gershkovich and ex-marine Paul Whelan who are both in Russian custody.

“We’re not going to stop,” Griner said in a news conference in April 2023. “We’re not going to stop fighting. We’re not going to stop bringing awareness to everyone that’s left behind right now.”

“Good to Be Home”

The 6-foot-9-inch former Baylor star was drafted first overall by the Mercury in 2013 and has been with the team ever since. She helped lead Phoenix to the WNBA championship in 2014 and has averaged 17.7 points and 7.5 rebounds across her 10-year career. She also won gold medals with the U.S. women’s national basketball team in 2016 and 2020.

brittney griner, wearing glasses and a blue prison jumpsuit, is handcuffed and escorted down a hallway by uniformed officers

Griner was arrested in Russia on February 17, 2022, after authorities found cannabis oil in her luggage at an airport. Although Griner said she was prescribed the oil to treat injury-related pain, she pleaded guilty to drug-smuggling charges and was sentenced to nine years in a penal colony.

Griner’s arrest sparked outrage from across the nation and the world, and the U.S. State Department declared her “wrongfully detained.” After she spent almost 300 days in custody, President Joe Biden secured her release in a prisoner swap involving the Russian arms dealer Viktor Bout.

“It feels so good to be home!” Griner wrote on Instagram after her return. “The last 10 months have been a battle at every turn. I dug deep to keep my faith, and it was the love from so many of you that helped keep me going. From the bottom of my heart, thank you to everyone for your help.”

Coming Home by Brittney Griner

Speaking Out for Other Detainees

A longtime LGBTQ activist , Griner has been advocating for the safe return of American prisoners detained overseas from the moment she returned to the United States on December 8, 2022. In her first Instagram post after coming home, she voiced support for the return of Whelan, who is serving a 16-year prison sentence in Russia on spying allegations. Whalen and the federal government have denied the charges.

Griner praised Biden for his successful efforts to bring home Jeff Woodke and Paul Rusesabagina , both of whom had been detained in West Africa. She also said she has been in touch with the family of Gershkovich, who has been imprisoned in Russia on espionage charges since March 2023.

“We must do everything in our power to bring him and all Americans home,” Griner wrote on Instagram . “Every American who is taken is ours to fight for, and every American returned is a win for us all. That is why we call on all our supporters to both celebrate the wins and encourage the administration to continue to use every tool possible to bring Evan and all wrongfully detained Americans home.”

Griner announced in April 2023 she is working with Bring Our Families Home, a campaign formed by family members of American hostages and wrongfully-held detainees. She also voiced her support for the issue during one of her first public appearances that February during the NAACP Image Awards. “Let’s keep fighting to bring home every American still detained overseas,” she said.

Returning to Basketball

brittney griner, in a phoenix mercury jersey, playing offense in basketball against chiney ogwumike, wearing a los angeles sparks jersey

After missing the entire 2022 WNBA season due to her detainment, Griner had little time to get back into shape before the 2023 season and said she didn’t expect to return to basketball as quickly as she has. “Even coming back, I didn’t know how it was going to go getting back into it,” she said .

Nevertheless, she scored 10 points and three rebounds during the 17 minutes she played in the May 12 preseason game, making her presence known early with a clutch turnaround jumper in the first quarter. The crowd cheered wildly when her named was called at the start of the game, according to CNN , and it was an emotional experience for Griner.

“Hearing the national anthem, it definitely hit different,” she said. “It’s like when you go for the Olympics, you’re sitting there, about to get gold put on your neck, the flags are going up, and the anthem is playing, it just hits different... Being here today… it means a lot.”

Mercury coach Vanessa Nygaard said the whole team felt the same way : “We looked at each other, and we just had chills. We were here last year for all of it. I’m getting emotional about it now. Just to see her back out there—it’s an absolute miracle. It was amazing. It’s giving me chills again.”

Griner ultimately found her form again, averaging 17.6 points, 6.3 rebounds, and 2.2 assists in the 2023 season. At 56 percent, her field goal percentage was second best in the league, and she returned to the WNBA all-star game for a ninth time. This April, she signed another contract with the Mercury, ensuring she’s walk on the court in orange and purple for a 11 th season. Griner shared her excitement and gratitude for her team’s support in an Instagram post following the announcement.

“My story of Coming Home wouldn’t be possible without the support of this incredible organization,” Griner wrote, referencing her new memoir and return to America. “ I’m READY to return and play in front of the best fans in the world. Last year was truly special for many reasons, and I’m grateful for the people who always show up for me when it matters most.”

Colin McEvoy joined the Biography.com staff in 2023, and before that had spent 16 years as a journalist, writer, and communications professional. He is the author of two true crime books: Love Me or Else and Fatal Jealousy . He is also an avid film buff, reader, and lover of great stories.

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of the 2013 usa basketball men's national team during a usa basketball showcase at the thomas mack center on july 25, 2013 in las vegas, nevada note to user user expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the getty images license agreement

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How To Get More Followers on Instagram [5 Simple Steps]

Want to know how to get more Instagram followers? You don’t need to pay for fake followers or use bots — just follow our guide.

Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram.

And no, we don’t mean buying followers or using bots . Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term.

That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

Check out our in-depth guide to learn how to grow Instagram followers organically.

5 simple steps to get more followers on Instagram

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

How to get more Instagram followers for free

No time to read the whole guide? Check out the video below for what you need to grow on Instagram this year:

Otherwise, it’s time to roll up your sleeves and get to work.

Step 1. Lay the groundwork

Have a thoughtful instagram marketing strategy.

If you want to be effective on social, you need a clear plan .

Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account . Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives .

Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to:

increase brand awareness
boost product sales
drive traffic to your website.

Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following.

Define your target audience

Ask yourself some questions about who you’re trying to reach :

Where do they live?
What do they do for work?
When and how do they use Instagram?
What are their pain points and challenges?

The answers to these questions will help you craft content to connect with the people on Instagram who are most likely to give you a follow.

They will also help you consistently deliver content that will keep your audience engaged for the long run.

Create a consistent brand story and aesthetic

Maybe you want to show off how your product is made. Or humanize your brand by sharing an employee’s perspective. An aspirational brand might showcase the lifestyle or achievements of your customers.

No matter what you’re going for, it’s important to maintain a consistent brand voice, personality and look.

Your posts should be easily recognizable at a glance. Think of your Instagram grid as one cohesive unit. You can always use Instagram Stories to share content that doesn’t quite fit with the look and feel of your main feed.

Your products don’t have to look the same, either. You can use styling to give your grid a consistent look and feel, like @themillerswifecustomcookies does:

Use keywords to appear in searches

Before people can follow you on Instagram, they have to find you. But not all text on Instagram is searchable. Only two fields on Instagram contribute to search results: name and username.

Your username is your Instagram handle. It should be consistent with the handle you use on other social networks since this also makes it easier for people to find you. Use your brand name or a variation of your name that people are likely to use when searching for your brand.

Your name can be anything you like, up to 30 characters. You don’t want to keyword-stuff, but including your most relevant keyword in the name field can make you easier to find.

For example, travel writer Claudia Laroye ( @itsclaudiatravels ) includes the keyphrase “travel writer” in her Instagram name. Now, she’s more likely to be found by people looking for travel content or writers.

Claudia Laroye's Instagram name includes her job

Source: @itsclaudiatravels on Instagram

Need ideas for your own username? Try our free Instagram name generator .

Optimize your Instagram bio and profile

Two-thirds of Instagram business profile visits are from non-followers . If your bio and profile convince them to click the follow button, those visitors may become followers.

Your profile includes your name and username fields (mentioned above), your website and your bio.

Your bio can be up to 150 characters , so make the most of it. Convey your brand identity and show new visitors why they should follow you. What kind of content can they expect?

This bio from @abstractaerialart sums up the account’s purpose and promise in a quick, easy-to-digest way:

Source: @abstractaerialart on Instagram

If you have a professional account (business or Creator), you can include extra info in your profile, like your contact information, type of business, and location.

Step 2. Create great content

Design a gorgeous instagram grid.

Sure, this might seem obvious, but it’s critical when thinking about getting followers on Instagram. Every post on your Instagram grid must be high-quality and visually engaging.

When new users visit your profile, the content should make them want to see more (and click Follow).

Give commercial photographer @nelsonmouellic a round of applause for this visual feat.

how to get more instagram followers: design a gorgeous Instagram grid like @nelsonmouellic

Write compelling, long captions

Instagram is a visual social media platform, but great Instagram captions help you get more reach and engagement.

Here are some key strategies to keep in mind:

Put the most important words up front . If the caption is more than 125 characters long, users must tap “more” to see the whole thing. Make the most of those first words to inspire that extra tap.
Ask a question . This makes it easy for your audience to leave a comment. That increased engagement will help make your account visible to more people.
Use emoji . Emoji add a bit of variety and can make your caption more enticing. Just make sure you use those emoji correctly !
Try different caption lengths . Our data shows that long captions are more likely to improve engagement, but ultra-short captions can also be very effective when the visuals speak for themselves.

Will Tang of Going Awesome Places posts great photos with detailed captions that tell the story behind the shot. His Insta bio calls him a “creator of ridiculously detailed itineraries and guides.” That means this caption approach is very on-brand.

View this post on Instagram A post shared by Will | Going Awesome Places (@goingawesomeplaces)

Post content that’s meant to be re-shared

Your audience wants to engage with content that’s useful and inspiring. So when planning your posts, think about types of content that other people might like to share.

People love sharing infographics. Feed that desire by supplying your followers with your expert insights. If someone embeds your Instagram posts in their blog, you’re exposed to a whole new audience of potential followers.

People can also re-share your posts in their Instagram Stories. These posts are clickable, so anyone who wants to know more can click through to your original post. It’s another easy way to expand your reach to new audiences and potential new followers.

For example, here’s how a Hootsuite post about LinkedIn demographics looks when shared to my Instagram Story.

Hootsuite LinkedIn demographics story re-share

Embrace Instagram Stories

If you want more Instagram followers, you need to use Instagram Stories. Half a billion Instagram accounts use Stories every day, and 45% of the most-viewed Stories are from businesses.

People who use Stories are highly engaged. Plus, you can use the hashtag and location features in your stories to expose them to people who do not already follow you.

Make the most of Stories highlights

Put a lot of effort into an Instagram Story and not quite ready to say goodbye after 24 hours? Pinned Stories highlights are a great way to introduce your brand to people who visit your profile. So pack those highlights with great info and content to show new visitors why they should follow you.

Don’t forget to customize the cover photos on your highlights , too. Supplement company Vega keeps things on-brand and plant-friendly with their custom green highlights.

Source: Vega on Instagram

Post consistently

Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want!

When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers.

How often should you post? According to our analysis, between 3-7 times per week .

Post at the right time

Instagram uses an algorithm , not a chronological feed. But timing is still important to the algorithm.

Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays .

But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

Hootsuite analytics dashboard showing Instagram followers online by hour

Source: Hootsuite Analytics

Try Hootsuite for free. You can cancel anytime.

Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch

Schedule your posts and stories

What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a desktop-based Instagram tool like Hootsuite to schedule and publish directly to Instagram.

Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.

You can also use Hootsuite to schedule Instagram Stories and Reels .

Hootsuite Planner showing scheduled Instagram Stories

Step 3. Make yourself findable

Use relevant hashtags to reach new users.

Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags.

Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account.

Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram.

Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot.

View this post on Instagram A post shared by Dee Campling (@deecampling)

Tag your location

If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

View this post on Instagram A post shared by Instagram’s @Creators (@creators)

If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office.

For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam:

Amsterdam location tag page on Instagram with top posts

Source: Instagram

If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

Tag relevant users

It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post.

Hootsuite Instagram post tagging a partner in the caption (as an example of how to get more Instagram followers)

Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile.

You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account.

Hootsuite Instagram Story that tags a user (as an example of how to get more Instagram followers)

Be careful, though. Tagging someone just to get their attention isn’t a great idea. Instead, only tag users featured in your photo or relevant to your post’s content.

Some potentially relevant users to tag might include:

Other relevant businesses
Colleagues or employees
Someone who taught you a skill or told you about something you share in the post
Anyone who appears in the photo

Encourage others to tag you

Another way to introduce your Instagram account to a new audience is to ask other Instagram users to tag you. When they tag you in a post, their audience sees your handle and can click on it if they want to learn more.

Your bio is a great place to ask people to tag you on Instagram.

For example, Visit the USA asks Instagrammers to tag them for a chance to be featured on their account.

Source: @visittheusa on Instagram

Cross-promote your Instagram account on other networks

If you want to get followers on Instagram for free, you need to make it easy for people to find you.

Your Instagram profile should be easily discoverable. If you’ve already built a following on another social network, let those fans know about your Instagram account.

Share a link to your Instagram profile and give your existing social followers a reason to check it out. (Like an Instagram-exclusive coupon code, event, or contest.)

When BlogHer hosted Jameela Jamil for an Instagram Live , they made sure to promote it on their Facebook Page as well.

If you’re just starting your Instagram account, make sure to post some content before you promote the account elsewhere. Aim for a minimum of 12 posts.

You could also highlight some of your best Instagram posts on your other social channels. Consider boosting these posts with paid advertising so your other social followers can find and follow you on Instagram.

Embed Instagram posts in your blog

You’ve already seen some embedded Instagram posts in this blog. These clickable posts allow users to head directly to the relevant post or Instagram profile.

Embedding your own Instagram posts in your blog is an easy way to share your content and drive traffic to your profile. Every new visitor to your Instagram profile is a potential new follower.

For example, say Hootsuite wanted to announce our mascot’s makeover. Sure, we could share a few pictures of Owly’s new look.

But we could also embed an Instagram post, like this:

View this post on Instagram A post shared by Hootsuite 🦉 (@hootsuite)

Any time you’re sharing visual content like photos, charts, or infographics in your blog, there’s an opportunity to embed an Instagram post with that content instead.

Share your Instagram account in other communications

Think beyond your social channels when sharing your Instagram account.

You can link to your Instagram account on your website, in your email signature, and in your online newsletters. The link doesn’t have to be big, either. You can use a small Instagram icon .

Email signature featuring social media links

If you’re promoting a new Instagram account, a quick email blast is a great way to get free Instagram followers fast.

And don’t forget about your offline materials. You can include your Instagram handle on coasters, posters, packing slips, business cards, or packaging. It’s a simple way to drive more free Instagram followers to your account.

Use Instagram QR codes

Your Instagram QR code is a scannable code that allows other Instagram users to follow you instantly. It’s another easy way to promote your account on physical materials like packing slips, signage, and product packaging.

Your QR code is also a great way to get new followers in real time at networking events and conferences. People you connect with in person can scan your code to follow you without having to type out your handle. Try printing it out and tucking it into your namebadge holder for easy access.

Find your Instagram QR code by tapping on the three lines icon at the top right of your Instagram profile and selecting QR Code .

Try to get featured

Feature accounts are Instagram accounts that curate and re-share content based on a hashtag or tagging. Some of these accounts have a huge following. If they share one of your posts (along with your handle), they can send a new stream of Instagram followers your way.

There’s a feature account for just about every niche and interest on Instagram, so start exploring.

For example, @damngoodstitch features embroidery posts. The account has more than 180,000 followers.

View this post on Instagram A post shared by DamnGoodStitch (@damngoodstitch)

Aim for the Explore page

The Explore page is what you see when you click on the magnifying glass icon at the bottom of the Instagram app. According to Instagram itself , this is where “you can find photos and videos that you might like from accounts you don’t yet follow.”

Half of Instagram accounts visit Explore every month . That’s a huge opportunity for brands looking to grow their audience.

Ending up on the Explore tab isn’t easy. Luckily, we’ve got an entire article dedicated to helping you get there.

You can also pay to get into the Explore feed by selecting Explore as an ad placement.

different examples of the Instagram Explore page and Ads in the Explore feed

Step 4. Engage with your community

Follow relevant accounts.

You should only tag people in an Instagram post when the content is directly relevant to them. But you can follow anyone you like. And when you follow a user on Instagram, there’s a good chance they will check out your feed and consider following you back.

Social listening is great for finding conversations and influential users (a.k.a. influencers ) to follow.

Instagram’s “Suggestions For You” section is also a handy resource for finding relevant accounts to follow. These suggestions show up in your Instagram feed between posts, in between Stories, or on the right side of the screen on a computer.

Just remember not to follow too many other accounts too fast. Your follower ratio, or the number of people who follow you compared to how many you follow, is important for credibility.

And don’t follow people just to get their attention, only to unfollow after they follow you back. This is kind of a jerk move and will hurt your Instagram reputation.

Engage with existing communities

Like all social media networks, Instagram is about the communities built within it. So make sure you’re participating in those spaces.

Get involved by liking, commenting on, and sharing content from other credible users in your community. Avoid generic comments (like “Awesome post!”) that look like they come from bots.

Engaging with other posts helps draw attention (and potential new followers) in two ways:

People get notifications when you like and comment on their posts. They may check out your profile to return the favor.
If others find your comments thoughtful or intriguing, they may check out your profile.

Work with influencers in your niche

Here’s an important stat for anyone thinking about how to get more followers on Instagram: 60% of consumers say they’d follow a brand on Instagram after seeing it promoted by an influencer they trust.

If you’re not working with influencers now, then you should definitely consider it. Luckily, we’ve got a whole guide on Influencer marketing to help you out.

Collaborate with other brands

Don’t be afraid to reach out to other brands to see if there’s a way that you can work together on Instagram. The right kind of collaboration could help everyone involved get more Instagram followers.

Think about businesses you already collaborate with in other ways. Maybe you’re connected in a local business improvement association or shopping area. How could you work together on Instagram?

One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous .

View this post on Instagram A post shared by Rocky Mountain Soap Company (@rockymountainsoapco)

Try an Instagram Live collaboration

Live video keeps getting more popular, and Instagram is a great place to take advantage of the trend. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.

To get your Live video in front of a new audience, use the “Go live with a friend” option to co-host a live video with someone else in your industry. Ask the other person to host a Live video, then invite you as a guest. The two of you will appear in a split screen, introducing you to all of their followers.

For example, Design Emergency hosts a weekly Instagram Live to interview key figures in the design world.

View this post on Instagram A post shared by Design Emergency (@design.emergency)

Likewise, Wine Spectator ‘s Straight Talk series features interviews with industry insiders.

View this post on Instagram A post shared by Wine Spectator Magazine (@wine_spectator)

Use interactivity features in Stories

Instagram Stories offer plenty of interactive features to engage users, like poll, question, and chat stickers. These stickers are a simple, low-stakes way for your audience to engage with your content.

Polling stickers increased three-second video views in 90% of Instagram’s beta campaigns for this feature.

get more Instagram followers by using interactive features like polls

If users come across your Story from a hashtag or location page, they can engage right away. It’s a great way to make them want to learn more about your brand by giving you a follow.

Pin your best comments

One of Instagram’s little-known features is the ability to pin up to three comments for each post.

Today we’re rolling out pinned comments everywhere. 📌 That means you can a pin a few comments to the top of your feed post and better manage the conversation. pic.twitter.com/iPCMJVLxMh — Instagram (@instagram) July 7, 2020

There are a couple of ways you can use this feature as part of your plan to get more followers on Instagram.

Use pinned comments to extend your caption beyond 2,200 characters by continuing the story in the comments. This lets you take on more detailed and in-depth storytelling, which may be a fit for some accounts.
Pin your favorite comments from other users, especially if they are creating a lot of engagement.

This feature can help you manage the conversation on your posts and create more opportunities for engagement.

Step 5. Keep learning

Create an ar filter.

AR filters for Instagram Stories are photo effects Instagrammers can use to modify photos taken through their mobile phone’s front and back cameras.

Those posts with puppy ears? Those are done with an AR (Augmented Reality) filter. Those “which [vegetable/pizza/emoji/etc.] are you?” posts? Yup, those use AR filters too.

Any Instagram user can now create an AR filter. The filters you create live in their own section of your Instagram profile.

Source: @paigepiskin on Instagram

If your filter is not promotional or branded, it will also appear in the Instagram Stories effects gallery, where any Instagrammer can find it.

How does creating an AR filter help you get more Instagram followers? Your account name appears in the top left corner whenever anyone uses your AR filter. It’s clickable and can drive more new visitors to your profile.

Instagram stories AR filters (example of how to get more followers on Instagram)

Source: @gucci on Instagram

Run contests

Contests on Instagram are a great way to help you get more followers. Just make sure your entry process involves asking people to follow you and comment on one of your photos by tagging a friend.

View this post on Instagram A post shared by Hotel Casa Amsterdam (@hotelcasa_amsterdam)

Tagged friends will also see your post and may choose to follow your account as well.

Encouraging user-generated content as part of your contest can also help you reach more people. People will learn about your profile from posts their friends create. This is an effective way to build trust with new followers and get more eyeballs to your page.

Consider advertising on Instagram

Okay, this isn’t exactly a way to get free Instagram followers. But Instagram ads can be a powerful way to reach new followers fast by getting your content in front of people who would otherwise not see it.

And unlike buying followers, using Instagram ads is a totally legitimate and effective way to get more Instagram followers quickly with a small investment.

Target your audience by location, demographics, and even key behaviors and interests. You can also create a lookalike audience based on the people who already interact with your business.

Besides the feed, you can advertise in Instagram Stories and the Explore feed. For all the details on creating and posting an Instagram ad campaign, check out our detailed Instagram ads guide .

Learn from Instagram Insights

Instagram analytics tools will give you data on impressions for each post, along with reach, engagement, top posts, and more. You can also find demographic information about your followers, including gender, age, and location.

Regularly reviewing this data can help you identify areas where you can adjust your strategy to hel p you get more followers on Instagram.< >

Keep an eye on what time of day your followers use Instagram, so you can post when people are most likely to see and engage with your content. Data nerds who want to go deeper may want to consider a social media management tool like Hootsuite. These tools can show you the best times to post based on impressions, engagement, and traffic. They’ll also give you a bunch of other helpful performance metrics, like your follower growth rate.

Get more Instagram followers using Hootsuite. Schedule content for the most optimal times, streamline engagement, track your performance, and more—all from a single, easy-to-use dashboard. Try it for free.

Get Started

Easily create, analyze, and schedule Instagram posts, Stories, Reels, and Threads with Hootsuite. Save time and get results.

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Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

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COMMENTS

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How to write a company bio? 20 company bio examples for inspiration

Table of contents

Table of Contents

Benefits of a company bio

The 5 things you need to include in a company bio

How to write a company bio?

Know your Audience

Focus on what makes your company or product different

Your company's mission

The best places to display your company bio

Business bio on Twitter

Business bio on Instagram

Business bio on LinkedIn

Business Bio on the website

20 Company Bio Examples

Company Bios on LinkedIn Examples

Company Bios on Instagram Examples

Company Bios on Website Examples

How Writesonic helps you write a professional company bio

Step 1 - Select Company Bios V2 from the Writesonic library

Step 2 - Enter your input

Step 3 - Now select the platform

Step 4 - Hit Generate

Frequently Answer Questions

What is the difference between a company bio and a personal bio?

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27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

What is a professional bio?

80+ Professional Bio Templates & Examples

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Purpose of Professional Bios

Values and Work Approach

Your Personality

First-Person Bio vs. Third-Person Bio

How to Write a First-Person Bio

Don’t start every sentence with "I."

Remember, you know yourself better than anyone.

Focus on valuable details.

How to Write a Third-Person Bio

Write from the perspective of someone you know and trust.

Show the reader why they should trust your opinion.

Remember, you're telling a story.

1. Create an 'About' page for your website or profile.

2. Begin writing your bio with your first and last name.

3. Mention any associated brand name you might use.

4. State your current position and what you do.

5. Include at least one professional accomplishment.

6. Describe your values and how they inform your career.

7. Briefly tell your readers who you are outside of work.

8. Use humor or a personal story to add flavor to your professional bio.

Why Good Bios Are Important for a Professional

Short Sample Bios

Example 1: Friendly Sample Bio

Example 2: Mid-Career Sample Bio

Example 3: Sales Sample Bio

Example 4: HR Sample Bio

Example 5: Software Engineer Sample Bio

1. Chimamanda Ngozi Adichie : Author

3. DJ Nexus : DJ

8. Wonbo Woo : Executive Producer

10. Lisa Quine : Creative Consultant

1. Introduce yourself.

2. State what you do.

3. Add key skills or areas of expertise.

Short Professional Bio Examples

1. Tristen Taylor: Marketing Manager

6. Bea Dixon : Feminine Care Founder

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