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How To Write A Successful Business Plan For A Loan

Updated: Aug 18, 2022, 12:46pm

A business plan is a document that lays out a company’s strategy and, in some cases, how a business owner plans to use loan funds, investments and capital. It demonstrates that a business is already producing income and has a plan to continue doing so moving forward.

A successful business plan is well-written, realistic, concise and, most importantly, convinces financial institutions that approving your business for a loan is a smart choice.

Here’s what you need to know about each section of a business plan and how to write a plan that will earn a lender’s stamp of approval.

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What Does a Successful Business Plan Include?

A successful business plan outlines your entire business and effectively explains how it makes money and why it’s likely to succeed. This is especially important if you’re trying to get a small business loan .

The content of a business plan should vary from company to company, but there are a few common sections that will help lenders better understand your business and help you qualify for financing.

Executive Summary

An executive summary concisely summarizes your business plan—usually on one page. The goals of this section are to inform the reader about the business as a whole, summarize what is contained in the rest of the document and capture their interest. That said, the best use of this section may depend on the age of your business.

• Startups. Startup owners typically use the executive summary to discuss the business opportunity, their target market and their planned strategy for building the business. The section also may touch on relevant market competition. Startup companies in particular should use the executive summary to build a lender’s confidence in the business.
• Established businesses. Companies that have been in business for several years usually orient their executive summaries around past achievements and growth plans. In this case, the section may begin with the company’s mission statement and provide information about business operations and financials before outlining future goals.

Industry Analysis

The industry analysis section of a business plan defines the business’ industry and mentions current trends—with a focus on risks and opportunities. The section also informs the reader about how the industry works and where the business fits in the industry as a whole.

This section should start by defining the industry, as well as what products and services it provides, and what consumer demand it fulfills. Next, identify the most important influences in the industry. In the case of a bank, this may include applicable government regulations; for a clothing boutique, it may be consumer trends and budget.

The industry analysis should also define the company’s intended niche in the industry.

Market Analysis

The market analysis zooms into the specific market niche mentioned in the previous section. Market analysis aims to detail the segment of the broader market the business is intended to fit within. For example, a fashion brand or boutique may target high-income consumers.

Use this section to explain how the segment differs from the wider industry. In the fashion boutique example, a market analysis may reveal that high-income consumers in the fashion industry pay substantially more for brands that are considered exclusive.

Also, describe the size of your business’ niche and how it fits into the wider industry. This should include mention of how many existing businesses operate in this niche and how they target consumers.

Competitor Analysis

A competitor analysis explains what competitors in your niche do and informs the reader of the current market environment. Start with an overall assessment of your competitors. Then, discuss the most relevant competitors for your niche. When conducting a competitor analysis, ask yourself the following questions:

• Where do your ideal customers currently shop?
• How do these competitors differentiate themselves?
• How are competitor products and services priced?
• Why do customers choose those products or service providers?

Using the example above, many clothing boutiques compete by providing higher quality products or a unique, luxury shopping experience. If your store has a single location, your competitor might be another clothing store with a similar price-point or signature style.

Target Market Segmentation

In the target market segmentation, you’ll identify your business’ target market and describe how you will meet its needs. This section aims to instill confidence in the lender by providing a clear and objective strategy for building revenue.

Begin the section by informing how your products or services meet your shoppers’ needs. Next, explain how consumers can access your products or services—including a brief outline of your marketing strategy and how it is tailored to your target clients. Contrast this to your competitors’ strategy as defined in the previous section. After reading this portion of the business plan, the lender should know exactly how your business intends to compete.

Services or Products Offered

Use this section of the plan to explain what your business offers its ideal customers and to contrast your product and service offering to that of your competitors. Start by defining your product and service offering, including pricing. Also, inform the reader what equipment or materials you need to provide your products and services. For instance, a fashion apparel brand needs access to textile manufacturers.

Marketing Plan and Sales Strategy

Now that the lender understands what you offer, explain how you plan to market it in greater detail. This section outlines how you’ll attract and convince consumers to buy from you. The goal is to provide a flexible and realistic marketing and sales plan that convinces the reader you know how to attract consumers.

The sales strategy section of your business plan also should include the company’s revenue goals and explain how your marketing and sales department will achieve them. Provide in-depth details on the marketing and sales challenges you’ll face and how to overcome them. While this information is always relevant, it’s particularly important to lenders reviewing your loan application as they will want to know how you plan to make money.

Operations Plan

The operations plan details your company’s day-to-day operations. This detail-oriented section should comprehensively explain how your business will operate, beginning with a list of your company’s daily activities.

As a high-end clothing boutique, your daily operations may include:

• A manager reconciling sales receipts and inventory numbers
• Stylists researching future trends and sourcing new inventory
• A marketing team building an online and social media presence

Note: This section is more about your business’s daily processes rather than its organizational structure—which is the next section.

Management Team

Use the management section of your business plan to tell the lender who does what in the company and how they’re compensated. Help the lender better understand the people behind the company by including biographical and background information on the company’s owners and key executives.

The best way to present this information is often with an organizational flowchart. You can also include other information about the company in this section, like your mission statement and values.

Financial Plan

Your financial plan tells a prospective lender two things: how much you plan to spend each year and how much you’ll earn in revenue. This section is the most important for most businesses, as it can make or break a lender’s confidence and willingness to extend credit.

Always include the following documents in the financial section of your business plan:

• Cash flow statements
• Income statements
• Capital expenditure budgets
• Balance sheets

Most lenders ask established businesses for at least three years of financial data, and some may ask for five. Preferably, include as much financial data as possible. If you’re a startup, include estimated costs and projected revenue, and supplement your data with industry averages or financial data from competitors.

Exit Strategy

Your business plan should always include an exit strategy in case things go wrong or you simply decide to close up shop. This may include everything from taking on new partners to selling your business or even declaring bankruptcy. Having an exit strategy is another way to show lenders that you have thought about the risks involved with your business and are prepared for them.

The appendix of a business plan normally contains financial information and other documents the reader may need to gain a comprehensive understanding of the business. Established businesses typically include financial statements and projections, at a minimum. In contrast, a startup could include the research they conducted to make the business plan.

Also consider including relevant resumes, marketing materials, letters of recommendation or references. For ease, your appendix should have a table of contents directing lenders to the most important documents.

What Lenders Look for In a Business Plan

There are five things that lenders typically look at when making business lending decisions: character, capacity, capital, conditions and collateral. By understanding these key considerations, you can draft a business plan that speaks to a lender’s interests and concerns.

A business’ character includes subjective, intangible qualities like whether its owners are perceived as honest, competent or determined. Stated another way, lenders want to know that you are honest and have integrity. These qualities can be critical for evaluating candidates because most lenders don’t want to lend to someone they don’t feel they can trust.

To evaluate the character of you and your business, lenders look at your personal credit history as well as your business’ financial history. Use your business plan to bolster your character by including ample financial records, letters of recommendation and other relevant documents.

Lenders want to know that you have the ability to repay the loan. They evaluate this by looking at your business’ financial history to see how much revenue you have generated in the past and how much profit you have made.

Lenders might also judge your capacity based on your business’ financial projections as well as your personal credit history and household income. Where relevant, lenders look at your management team to see if they have the experience needed to grow your business or keep it on a path toward success.

When reviewing your loan application, lenders read your business plan to see how much money you need to borrow and how you will repay the loan. They also look at your financial statements to see how much cash you have on hand and how much debt you are carrying.

Likewise, lenders often prefer business owners who have made larger personal financial investments in their enterprises. A personal financial investment reveals your commitment to the business and demonstrates you have the resources to pay off a large loan.

Ultimately, a lender’s biggest concern is whether your business can realistically succeed. So, they judge your company’s chances of success using your business plan as well as current market conditions. A good business plan can improve your lender’s confidence by convincing the lender that market conditions and your business strategy increase your odds of success.

In some cases, lenders want to know that you have something of value that they can use to secure the loan. This can be property, equipment, inventory or even receivables. If you don’t have any collateral, lenders may still approve a loan if you have a good credit history and a solid business plan.

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Why Do I Need a Business Plan?

Sections of a business plan, the bottom line.

• Small Business

How to Write a Business Plan for a Loan

How to secure business financing

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

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A business plan is a document that explains what a company’s objectives are and how it will achieve them. It contains a road map for the company from a marketing, financial, and operational standpoint. Some business plans are more detailed than others, but they are used by all types of businesses, from large, established companies to small startups.

If you are applying for a business loan , your lender may want to see your business plan. Your plan can prove that you understand your market and your business model and that you are realistic about your goals. Even if you don’t need a business plan to apply for a loan, writing one can improve your chances of securing finance.

Key Takeaways

• Many lenders will require you to write a business plan to support your loan application.
• Though every business plan is different, there are a number of sections that appear in every business plan.
• A good business plan will define your company’s strategic priorities for the coming years and explain how you will try to achieve growth.
• Lenders will assess your plan against the “five Cs”: character, capacity, capital, conditions, and collateral.

There are many reasons why all businesses should have a business plan . A business plan can improve the way that your company operates, but a well-written plan is also invaluable for attracting investment.

On an operational level, a well-written business plan has several advantages. A good plan will explain how a company is going to develop over time and will lay out the risks and contingencies that it may encounter along the way.

A business plan can act as a valuable strategic guide, reminding executives of their long-term goals amid the chaos of day-to-day business. It also allows businesses to measure their own success—without a plan, it can be difficult to determine whether a business is moving in the right direction.

A business plan is also valuable when it comes to dealing with external organizations. Indeed, banks and venture capital firms often require a viable business plan before considering whether they’ll provide capital to new businesses.

Even if a business is well-established, lenders may want to see a solid business plan before providing financing. Lenders want to reduce their risk, so they want to see that a business has a serious and realistic plan in place to generate income and repay the loan.

Every business is different, and so is every business plan. Nevertheless, most business plans contain a number of generic sections. Common sections are: executive summary, company overview, products and services, market analysis, marketing and sales plan, operational plan, and management team. If you are applying for a loan, you should also include a funding request and financial statements.

Let’s look at each section in more detail.

Executive Summary

The executive summary is a summary of the information in the rest of your business plan, but it’s also where you can create interest in your business.

You should include basic information about your business, including what you do, where you are based, your products, and how long you’ve been in business. You can also mention what inspired you to start your business, your key successes so far, and your growth plans.

Company Overview

In this section, focus on the core strengths of your business, the problem you want to solve, and how you plan to address it.

Here, you should also mention any key advantages that your business has over your competitors, whether this is operating in a new market or a unique approach to an existing one. You should also include key statistics in this section, such as your annual turnover and number of employees.

Products and Services

In this section, provide some details of what you sell. A lender doesn’t need to know all the technical details of your products but will want to see that they are desirable.

You can also include information on how you make your products, or how you provide your services. This information will be useful to a lender if you are looking for financing to grow your business.

Market Analysis

A market analysis is a core section of your business plan. Here, you need to demonstrate that you understand the market you are operating in, and how you are different from your competitors. If you can find statistics on your market, and particularly on how it is projected to grow over the next few years, put them in this section.

Marketing and Sales Plan

Your marketing and sales plan gives details on what kind of new customers you are looking to attract, and how you are going to connect with them. This section should contain your sales goals and link these to marketing or advertising that you are planning.

If you are looking to expand into a new market, or to reach customers that you haven’t before, you should explain the risks and opportunities of doing so.

Operational Plan

This section explains the basic requirements of running your business on a day-to-day basis. Your exact requirements will vary depending on the type of business you run, but be as specific as possible.

If you need to rent office space, for example, you should include the cost in your operational plan. You should also include the cost of staff, equipment, and any raw materials required to run your business.

Management Team

The management team section is one of the most important sections in your business plan if you are applying for a loan. Your lender will want reassurance that you have a skilled, experienced, competent, and reliable senior management team in place.

Even if you have a small team, you should explain what makes each person qualified for their position. If you have a large team, you should include an organizational chart to explain how your team is structured.

Funding Request

If you are applying for a loan, you should add a funding request. This is where you explain how much money you are looking to borrow, and explain in detail how you are going to use it.

The most important part of the funding-request section is to explain how the loan you are asking for would improve the profitability of your business, and therefore allow you to repay your loan.

Financial Statements

Most lenders will also ask you to provide evidence of your business finances as part of your application. Graphs and charts are often a useful addition to this section, because they allow your lender to understand your finances at a glance.

The overall goal of providing financial statements is to show that your business is profitable and stable. Include three to five years of income statements, cash flow statements, and balance sheets. It can also be useful to provide further analysis, as well as projections of how your business will grow in the coming years.

What Do Lenders Look for in a Business Plan?

Lenders want to see that your business is stable, that you understand the market you are operating in, and that you have realistic plans for growth.

Your lender will base their decision on what are known as the “five Cs.” These are:

• Character : You can stress your good character in your executive summary, company overview, and your management team section.
• Capacity : This is, essentially, your ability to repay the loan. Your lender will look at your growth plans, your funding request, and your financial statements in order to assess this.
• Capital : This is the amount of money you already have in your business. The larger and more established your business is, the more likely you are to be approved for finance, so highlight your capital throughout your business plan.
• Conditions : Conditions refer to market conditions. In your market analysis, you should be able to prove that your business is well-positioned in relation to your target market and competitors.
• Collateral : Depending on your loan, you may be asked to provide collateral , so you should provide information on the assets you own in your operational plan.

How Long Does It Take to Write a Business Plan?

The length of time it takes to write a business plan depends on your business, but you should take your time to ensure it is thorough and correct. A business plan has advantages beyond applying for a loan, providing a strategic focus for your business.

What Should You Avoid When Writing a Business Plan?

The most common mistake that business owners make when writing a business plan is to be unrealistic about their growth potential. Your lender is likely to spot overly optimistic growth projections, so try to keep it reasonable.

Should I Hire Someone to Write a Business Plan for My Business?

You can hire someone to write a business plan for your business, but it can often be better to write it yourself. You are likely to understand your business better than an external consultant.

Writing a business plan can benefit your business, whether you are applying for a loan or not. A good business plan can help you develop strategic priorities and stick to them. It describes how you are going to grow your business, which can be valuable to lenders, who will want to see that you are able to repay a loan that you are applying for.

U.S. Small Business Administration. “ Write Your Business Plan .”

U.S. Small Business Administration. “ Market Research and Competitive Analysis .”

U.S. Small Business Administration. “ Fund Your Business .”

Navy Federal Credit Union. “ The 5 Cs of Credit .”

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How To Write A Business Plan For A Loan

A solid business plan is often critical to securing funding for your small business. Learn how to create a business plan for a loan that includes the information lenders want to see.

WRITTEN & RESEARCHED BY

Lead Staff Writer

Last updated on Updated August 18, 2024

REVIEWED BY

Editor & Senior Staff Writer

• Elements of a good business plan include an executive summary, company description, products and services, market analysis, marketing and sales plan, organizational structure, and other important information.
• Your business plan should address the "5 Cs of Credit" by demonstrating your business's financial health, investment, repayment ability, market conditions, and available assets.
• To improve loan approval chances, avoid jargon, show clear cash flow projections, document personal investment, seek professional help if needed, and be willing to revise your plan

A business plan is a crucial business document you need to have on hand when applying for business loans. However, the mere thought of writing a business plan for a loan is intimidating to a lot of business owners.

A one-page business plan may be sufficient for certain types of small business loans (for example, online loans), but bank loans and SBA loans typically require a more in-depth business plan that delves further into your financials.

If you need to write a business plan for a loan, you’ve come to the right place. Keep reading to learn more about everything you need to include in your business plan to improve your chances for loan approval.

Table of Contents

What Is A Business Plan For A Loan?

10 key sections to include in your business plan, what do lenders look for in a business plan, business plan examples, resources for writing a business plan for a loan, final thoughts on writing a business plan for a loan.

A business plan is a written document that provides a complete overview of your business, including information about your business’s services, strategies, finances, and goals. All businesses should have a business plan, but a business plan is especially important when applying for a business loan.

Most business plans should include some version of the following sections. Depending on your industry and other factors, such as whether you own a startup or established business, some sections could be condensed or combined. The exact verbiage for section titles can vary, as well.

For a business plan that’s longer than one page, it’s a good idea to preface these sections with a cover page and table of contents.

Executive Summary

This section is a condensed version of your entire business plan. It will likely include:

• Details of when, how, and why you started your business
• Your company mission statements
• High-level financial information about your business
• An explanation of how funding will help your business

Depending on whether you’re a startup or an established business, you may use this section to focus on your growth strategy or your past successes.

Company Description

Use this section to delve deeper into your company’s offerings, core principles, legal structure, and leadership. Your company description should also include your unique value proposition . Describe your company’s unique strengths that will ensure your success.

Products & Services

This section should detail the products and/or services your company provides. Make clear the problem that your offerings solve. Include information such as:

• Information on your raw materials and production process (if applicable)
• Profit margins
• Whether you have or plan to file patents or copyrights

Market Analysis

Use this section to demonstrate your understanding of your overall industry and the specific markets you serve, including market trends, competitors, and the demographics of your target customers. Some companies hire a consultant or agency to perform the research for the market analysis section.

Marketing & Sales Plan

Building off your market analysis, how will you market to your target customers and beat your competitors? How will you sell to them and distribute your product? What are your sales goals and projections? Provide these details in this section.

Organization & Management

Use this section to include your organizational and leadership structure, ideally including an organizational flowchart. Also include job descriptions, qualifications, and years of experience to demonstrate why your team is capable of delivering on your company goals and is worthy of investment.

Operational Strategy

This section is used to describe your day-to-day operational processes, including information about your location, facility, equipment, inventory, and daily production. If you have a service-based business, this section may focus more on your team’s daily activities and how they contribute to long-term goals.

Financial Outlook

This section should tell lenders how much you spend and how much you make in profits. Include up to five years of data if possible, including financial documents such as:

• Income statements
• Cash flow statements
• Balance sheets
• Capital expenditure budgets
• Sales forecasts
• Projected income statements
• Information on any collateral you have to secure the loan

Depending on how much financial documentation you have, you might refer to specific documents in this section and indicate that the full documents can be found in the Appendix section.

Though startups may not have all of this data, you can make projections based on monthly or quarterly data and industry averages.

Funding Request

Now that you’ve laid out your expenses and financial projections, it’s time to make your case for a loan. Be clear about how much money you need, how you will spend it, and how you will repay the loan. Be as detailed as possible.

In the Appendix, include any supporting documents, such as financial documents referred to in the Financial Outlook section. Some other types of documents you might include in this section are:

• Business licenses  or permits
• Credit reports
• Product photos
• Marketing materials
• Letter of intent to purchase business

If you know what lenders are looking for in a business plan for a loan, you will increase your chances of approval. Learn the five things lenders want to see in your business plan, followed by five tips to create a loan-worthy business plan.

The 5 Cs Of Credit

The Five Cs of Credit is a phrase that summarizes what lenders look for when deciding whether to extend a loan to a business. Lenders will, accordingly, look for the five Cs when reviewing the business plan in your loan application. The five Cs are:

• Character: Your knowledge, experience, and creditworthiness
• Capacity: Your ability to repay the loan
• Capital: How much you have already invested in your business
• Conditions: Your market viability, considering your industry as well as overall economic conditions
• Collateral: Assets you can use to secure the loan

5 Business Plan Tips For Loan Approval

Besides emphasizing your “5 Cs,” there are a few other things you can do to make the best impression with your business plan to increase your chances of securing funding.

• Avoid Industry Jargon: Use plain English rather than industry terminology that the lender might not be familiar with. Remember that the loan underwriter may not have deep knowledge of your specific industry.
• Show Cash Flow: Cash flow is one of the most important factors that determine loan eligibility. You can even get a loan with bad credit as long as your cash flow is sufficiently high. The more insight you can provide into your past, current, and future cash flow, the better.
• Show Your Investment: Before extending a loan, the lender will want to see that you have already invested some of your own resources, such as personal savings, into your business. Be sure to include documentation that demonstrates your investment.
• Enlist Help: You will likely need some professional assistance in creating your business plan, whether that means hiring a writer, an industry consultant, or both. At the very least, you should have a third party review your business plan before you submit it as part of a loan application.
• Revise Your Plan As Needed: If this is the first time you’ve taken a close look at your business strategy and financials, you will surely learn some things about your business while creating your plan. For example, you may realize you cannot afford a business loan as large as you planned to ask for. Rather than trying to justify the number you started with, it’s better to modify your funding request (and other aspects of your plan) to align with your financial reality.

It’s easy to find templates and examples of business plans online. Though you may not want to copy and paste from a template verbatim, these samples provide a starting point and show you different ways a business plan can be structured. Here are a few to start with:

• Business plan template for a startup (from SCORE)
• Business plan template for traditional businesses  (from the SBA)
• Business plan template for retail or eCommerce (from Shopify; requires email address)

These tools and resources can help you create a solid business plan for a loan. While some free business plan creation tools are available online, you will have to pay for some options.

SBA Business Plan Resources (Free)

The SBA has a great resource in its online learning center that includes business plan worksheets . In addition to business plan templates, the SBA also helps you connect to free local business counselors who may be able to help you with your business plan.

Business Plan Software ($)

If you need extra help creating a business plan and don’t mind spending a little bit of money, consider business plan creation software. For example, LivePlan ($20/month) is business plan software that connects with QuickBooks to import your financial data to your plan.

Business Plan Writer/Consultant ($$$)

If you’re willing to invest more heavily into your business plan, consider hiring a writer or consultant that specializes in creating business plans. This option costs anywhere from $2,000 to $20,000, with the lower end of that scale typically including only basic writing services and the higher end representing a specialized industry consultant agency.

While it’s helpful to know how to write a business plan for a loan, you can always hire someone to help you draft the plan if the task is too daunting. A business plan is a worthwhile investment no matter what type of business you have or whether you are currently trying to secure business funding. Even if you don’t need a loan right now, it’s important to maintain an updated business plan to serve as a guide for your own business decisions.

Was your loan denied because of your business plan (or another reason)? Learn what to do if your business loan was denied .

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• Mar 30, 2023

The Ultimate Guide to Writing a Business Plan for a Loan: A Step-by-Step Walk-Through

The Ultimate Guide to Writing a Business Plan for a Loan: A Step-by-Step Walkthrough

As a business plan specialist and expert business planner, I'm here to guide you through the process of writing a comprehensive business plan for securing a loan. Whether you're a start-up or an established business looking to expand, a well-crafted business plan is essential for impressing potential lenders and securing the funding you need.

In this extensive, 5,000-word article, I'll cover everything you need to know about creating a top-notch business plan that will boost your chances of loan approval. We'll go through each section in detail, providing you with practical examples and tips to optimize your plan for success. So, let's get started!

Executive Summary

The executive summary is the first and most critical section of your business plan. It's a brief overview of your entire plan, highlighting the key points and giving readers an insight into your business.

Key elements to include in your executive summary:

Business concept: Briefly explain your business idea, the products or services you plan to offer, and the target market.

Company overview: Provide essential information about your company, including its legal structure, location, and mission statement.

Management team: Showcase the expertise and experience of your management team, emphasizing their ability to lead the business.

Market opportunity: Describe the market demand, trends, and target audience, highlighting the opportunity for your business to succeed.

Financial highlights: Summarize your financial projections, including sales, profits, and cash flow.

Loan purpose: Clearly state the purpose of the loan and the amount you're seeking.

Remember, the executive summary is often the first thing lenders read, so make it engaging and informative to grab their attention.

Company Description

The company description section is where you provide a more in-depth look at your business. It should give readers a clear understanding of your company's purpose, goals, and competitive advantages.

Key elements to include in your company description:

Business history: If your company has an existing history, briefly describe its origins and milestones achieved.

Mission statement: Articulate the purpose of your company and the value you aim to provide to customers.

Objectives: Outline the specific goals you want to achieve with your business, both short-term and long-term.

Products and services: Provide a detailed description of the products or services you plan to offer, emphasizing the benefits they provide to customers.

Target market: Identify your target audience, specifying their demographics, psychographics, and buying habits.

Competitive advantage: Explain what sets your business apart from the competition and how you plan to maintain this edge.

Market Analysis

The market analysis section demonstrates your understanding of the industry, market, and competition. It's crucial to show lenders that you've done your homework and have a comprehensive understanding of the market landscape.

Key elements to include in your market analysis:

Industry overview: Provide a high-level view of your industry, including its size, growth trends, and key players.

Market segmentation: Break down your target market into smaller segments, identifying their unique needs and preferences.

Target market characteristics: Describe the specific characteristics of your target market, such as demographics, psychographics, and geographic location.

Market demand: Present evidence of market demand, using data on customer needs, market trends, and buying behaviors.

Competitor analysis: Evaluate your main competitors, analyzing their strengths, weaknesses, and market share.

SWOT analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess your business's position in the market.

Marketing and Sales Strategy

In this section, outline your marketing and sales strategy to show lenders how you plan to attract and retain customers, as well as generate revenue. A well-defined marketing and sales strategy is crucial to demonstrate that you have a clear plan for growth and profitability.

Key elements to include in your marketing and sales strategy:

Marketing objectives: Define your marketing goals, such as brand awareness, lead generation, or customer retention.

Target audience: Reiterate your target market, emphasizing their needs and preferences.

Unique selling proposition (USP): Highlight your USP, the main reason customers should choose your products or services over the competition.

Marketing channels: Identify the marketing channels you plan to use, such as social media, email, content marketing, or paid advertising. Explain the rationale behind your choice of channels and how they align with your target audience.

Sales process: Describe your sales process, from lead generation to closing deals. Include details on your sales team structure, training, and compensation plans.

Key performance indicators (KPIs): List the KPIs you'll use to measure the success of your marketing and sales efforts, such as conversion rates, average deal size, or customer lifetime value.

Operations Plan

The operations plan section details the day-to-day activities required to run your business. It shows lenders that you have a clear understanding of the operational aspects of your company and the resources needed to support your growth.

Key elements to include in your operations plan:

Facilities: Describe your business's physical location, including its size, layout, and any equipment or machinery required.

Production process: If applicable, detail your production process, including the steps involved, quality control measures, and production capacity.

Supply chain: Outline your supply chain, identifying key suppliers, procurement processes, and inventory management practices.

Staffing: Explain your staffing requirements, including the roles, responsibilities, and qualifications of each team member.

Management structure: Provide an organizational chart, showcasing your company's management structure and reporting lines.

Legal and regulatory requirements: Identify any relevant legal or regulatory requirements, such as licenses, permits, or certifications needed to operate your business.

Financial Plan

The financial plan is arguably the most crucial section of your business plan when applying for a loan. It demonstrates your ability to manage finances, make informed decisions, and, ultimately, repay the loan.

Key elements to include in your financial plan:

Revenue projections: Estimate your future sales, breaking them down by product or service category and showing growth rates over time.

Expense projections: Forecast your expenses, including fixed costs (e.g., rent, utilities) and variable costs (e.g., marketing, salaries).

Cash flow statement: Provide a detailed cash flow statement, showing how cash will flow in and out of your business over a specified period (typically 12 months).

Profit and loss statement: Create a profit and loss statement that projects your business's profitability over time.

Balance sheet: Prepare a balance sheet that showcases your business's assets, liabilities, and equity.

Break-even analysis: Calculate the point at which your business will break even, meaning your revenues equal your expenses.

Loan repayment schedule: Detail your proposed loan repayment schedule, including the loan amount, interest rate, repayment terms, and projected date of full repayment.

The appendices section is where you can include any additional documents or supporting materials that are relevant to your business plan. These documents may provide further evidence of your company's viability and help strengthen your case for securing a loan.

Examples of items to include in the appendices:

Resumes of key team members

Product samples or prototypes

Market research data or surveys

Letters of intent or contracts with suppliers, partners, or customers

Intellectual property documentation, such as patents, trademarks, or copyrights

Relevant licenses, permits, or certifications

Writing a comprehensive business plan for a loan can seem like a daunting task, but with the right approach and guidance, it's an achievable goal. By following the step-by-step instructions outlined in this article, you can create a well-structured, persuasive business plan that will greatly improve your chances of securing the funding you need. Remember to:

Pay close attention to your executive summary, as it sets the tone for the entire plan.

Be thorough and detailed in your market analysis, showing a deep understanding of your industry and target audience.

Develop a solid marketing and sales strategy to demonstrate your ability to attract and retain customers.

Address the operational aspects of your business, including staffing, facilities, and supply chain management.

Present a robust financial plan, complete with projections and a loan repayment schedule.

By doing so, you'll showcase your expertise, commitment, and preparedness to potential lenders, significantly increasing the likelihood of obtaining the loan your business needs to grow and succeed.

In addition to following the steps outlined in this guide, consider seeking professional assistance from a business plan consultant or specialist to review and refine your plan. Their expertise can help you identify any areas that may need improvement and ensure that your business plan is optimized for success.

Finally, remember to continuously update your business plan as your business evolves. Regular updates will ensure that your plan remains relevant and accurate, providing you with a valuable roadmap for your business's future growth and development.

With dedication, persistence, and a well-crafted business plan, you can secure the funding you need to bring your business vision to life. Good luck, and here's to your success!

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How to Write a Professional Business Plan for a Loan

Business Plan Template

• March 27, 2024

11 Min Read

So, are you thinking of getting a loan or funding to start an exciting business journey?

That’s great! But before you go any further, it’s very important to have a solid business plan in place.

Well, we understand that creating a successful plan for a loan can be a daunting task. That’s why we’re here to help you!

This investment-ready business plan template for loans will help you include all the essential elements in your plan, from summarizing your business concept to projecting the financial data. It not only impresses business loan lenders but also sets the stage for success.

Ready to get started? Let’s first understand how business plans will help you with loan proposals.

How business plans help in loan applications?

A business plan is a professional document that serves as a written loan proposal if you want to secure a loan for capital investment. It details every aspect of your business, including its concept, goals, market opportunity, and financial data.

Whether you’re a new entrepreneur or a small business owner, you’ll need a well-prepared business plan. It helps you persuade potential investors or lenders of its viability and potential for success.

Here are a few primary reasons why business plans are necessary in loan applications:

It helps you showcase your vision

A well-written business plan communicates your business vision effectively and allows you to demonstrate your clarity of purpose and strategic direction. It offers lenders a compelling narrative of what your business is aimed for and how it will achieve its goals.

It helps you prove your financial feasibility

Well, lenders need assurance that they’re making a wise investment. A detailed business plan presents them with realistic financial projections, along with how your business will earn money and repay the loan. This infuses confidence in lenders and convinces them that your business is a safe bet.

It helps you mitigate potential risks

Once you start your business, it naturally involves fair enough risks. However, a good business plan clarifies that you’re aware of those challenges and have backup plans or strategies to mitigate them. This shows lenders that you’ve considered different situations and keep contingency plans in place.

It helps you demonstrate your preparedness

A business plan shows lenders that you’ve carefully outlined every aspect of your business—from conducting market analysis to predicting finances. It assures that you’re serious about your business and well-prepared to manage the ups and downs of starting a business.

In short, having a solid business plan can be the cornerstone of a successful loan application that explains your business idea and how you plan to utilize the loan money to get started.

Now that you know how business plans help in a loan application, it’s time to check out and understand the key elements of a business plan for a loan template.

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Key components of a successful business plan for a loan

1. executive summary.

An executive summary is the first section of the plan, providing a concise overview of the entire business plan.

Generally, it is written in the last, as it summarizes the most important components you mentioned in your plan.

Since the potential investors or lenders would read this section first, make sure that you keep it simple, crisp, and compelling to build their confidence in your business. Also, it should not be more than 1 or 2 pages.

You may write your executive summary with a precise explanation of your business concept, the type of business you operate, and its status.

Here are a few primary elements you must add to your summary:

• Your company’s mission statement
• The product or service you intend to offer
• Market Opportunity
• Management team’s background and experience
• Growth plans or long-term objectives
• Financial projections and funding needs

2. Company Overview

As you’ll give a brief introduction in the executive summary, this chapter will expand on it, providing an in-depth understanding of your business.

Company description includes all the business-related facts, such as the startup concept, vision-mission statements, company location, etc. Also, it explains the problems or challenges you aim to solve.

In addition to that, consider answering a few questions that would help lenders to grasp the significance of your business:

• What is the legal structure of your business?
• Who is the business owner?
• Do you have any business partners?
• Why did you start this business, and when it was founded?
• What are your business accomplishments to date?
• Who will get benefits from your company’s product or service?

Note that the company overview section can be regarded as your extended elevator pitch.

So, it’s a good opportunity to present your business’s specific details and structural aspects that the financing partner needs to know.

3. Market Analysis

The market analysis section provides readers with a deep understanding of the specific industry or market in which you plan to serve.

This seems unnecessary but serves different purposes. Those who are looking to fund a franchise business should do some serious work for this section, as lenders will review it very closely.

To carefully draft this section, you should conduct thorough market research and industry analysis to define your target customers, industry trends, market demand, and competitors.

This will demonstrate that you understand the market dynamics and validate the demand for your products or services.

Here are a few elements you should include in your market analysis section:

• Ideal target market
• Market size and growth potential
• Customer segments
• Competitive analysis
• Emerging trends
• Applicable government regulations

4. Product or Service Offerings

In this section, you may provide a detailed description of your products and service offerings, along with their features, benefits, and pricing structure.

It helps you highlight what your business offers to its ideal customers, how your offerings will satisfy their needs and explains the value proposition of your products or services.

You may consider including these points in the product or service section:

• A brief description of your product & service
• Pricing details
• Intellectual property, copyright, and patent filings
• Quality measures
• Any additional offerings

5. Sales and Marketing Strategies

Your marketing and sales plan elucidates how you intend to market your products or services in greater detail. It helps you outline the marketing and sales strategies you’ll use to attract and retain potential customers.

The primary goal is to give a flexible and practical marketing and sales strategy that persuades the lenders you know how to advertise or develop a public relations campaign to reach the company’s revenue goals.

For a well-crafted marketing plan, you might consider adding the following details in your plan:

• Your target audience and brand positioning
• Detailed marketing strategy
• Sales and marketing goals and KPIs
• Sales and marketing budgets
• Customer retention plan

While reviewing your loan application, lenders would like to know how you plan to make money and how you overcome marketing and sales challenges, so ensure that this strategy is always relevant.

6. Operations Plan

The operations plan section provides a clear picture of your company’s day-to-day operations and activities. It is a detailed-oriented section that outlines how you’ll manage to run your business smoothly.

Also, operational excellence is necessary to achieve your goals, satisfy client commitments, and maximize results. So, try to mention your operational intricacies and showcase efficient systems and processes.

Here are a list of details you must include in your operations plan:

• Staffing & training
• Operational processes
• Inventory needs and supplies
• facilities & technology
• Regulatory compliance

By offering insights into these operational aspects, this section helps you instill confidence in lenders about your ability to effectively handle and grow your company.

7. Management Team

Your management team section introduces the key individuals who are responsible for driving your business ahead.

It helps lenders easily understand your team’s roles & responsibilities, educational qualifications, industry experience, and how you plan to compensate your leadership team.

Even this will assure lenders that your team is capable enough to navigate challenges, make informed decisions, and reach strategic objectives. Also, they feel confident giving you a loan—even if it’s your startup.

So, you may consider including the below information:

• Company owner profile
• Resume-styled summary of key executives
• Organizational chart
• Compensation plan
• Details of advisory board members(if any)

8. Financial Plan

A well-written and comprehensive financial plan is one of the most crucial sections of your plan, as it helps you prove to lenders your business’s financial health, growth potential, and ability to repay the business loan.

So, your financial analysis must include the projected financial statements for three years or more. The following are the key financial projections that you should add:

• Income statements
• Cash flow statements
• Capital expenditure budgets
• Balance sheet
• Break-even analysis
• Funding requirements

As well as you should also list hard or soft collateral if you possess it so that you can put it up to get a loan. Even lenders may request to add more granular data(such as cost of sales or cost per product/service).

Note that if you’re a startup and don’t carry enough data to highlight, consider including estimated costs, revenue streams, and other strategic future projections you may have.

9. Appendix

The appendix is the last section of a professional business plan that typically provides supplementary information and other supporting documents the lender may need for better understanding.

You may include the following details in an appendix:

• Business licenses and permits
• Contractual agreements or other legal documents
• Letters of reference
• Credit histories and tax returns
• Key managers’ resumes and certificates
• Product photos

By adding these details, you offer more detailed explanations or validation for your business plan, strengthening your discussions and claims.

What factors do lenders look for in a business plan

When you submit a business plan to secure funding, lenders will analyze it to evaluate the viability and creditworthiness of your loan application. Here are several key factors they look for:

Character of your management team

Lenders will assess a business’ character that includes subjective or intangible qualities like whether its owners or key executives are perceived as honest, competent, or committed. Also, they consider educational background, industry experience, skills, leadership capabilities, and credit histories. This can be critical for evaluating prospects as most lenders don’t wish to lend to whom they don’t feel trustworthy.

Your capability to repay loans

Loan officers also spend a lot of time analyzing the borrower’s ability to repay the loan. They will thoroughly examine the financial statements such as projected revenue, expenses, cash flows, growth plans, and loan payments. Further, lenders analyze the financial history to see how much revenue you have generated or how much profit you have made in the past.

The capital amount you’re seeking

While reviewing loan applications, lenders will go through your financial information that highlights how much funding you’re seeking, how much cash you carry on hand, and how much debt you have. Also, they assess your personal financial investments as a sign of commitment and seriousness. So, make sure your business plan clearly outlines your investment amount and funding needs.

Collateral or personal guarantees

In some cases, lenders may request collateral or personal guarantees to secure the loan. Thus, you should document any assets or valuable items you can offer as collateral or additional security. Even lenders may still approve your loan without collateral if you have a good credit history and a reliable business plan.

By understanding these key considerations, you can prepare a business plan that resonates with the lender’s interests and concerns. Now, let’s move to a few business plan examples for a loan.

Business plan examples for a loan

When you’re just venturing into your entrepreneurship journey, crafting a comprehensive business plan for a loan application can be overwhelming.

So, try to consider some sample business plan templates or resources to get started on the first draft of your plan. Here are a few business plan examples that you may find helpful:

• Sample business plan outline
• Small business plan template
• Comprehensive business plan writing
• Business Plan Workbook for Loan Applications

Start preparing your business plan

Finally, you understand the importance and key elements of drafting a business plan for securing a loan or funding. But it requires some extra effort to find success down the road.

If you’re still confused about where to start, Upmetrics could be a great choice. It’s a modern business plan app that helps entrepreneurs or small business owners create an actionable plan quickly.

With Upmetrics, you’ll get easy-to-follow guides, a library of business plan templates , AI support, a financial forecasting tool, and other valuable resources to streamline your entire business planning approach.

So, don’t wait and start preparing your business plan for a loan!

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Frequently Asked Questions

Do i need a business plan to get a loan.

Of course, most lenders or financial institutes require a solid business plan, even if you are a well-established business. A well-crafted business plan helps you highlight every essential information about your business and demonstrate to lenders that you have a realistic plan in place to generate income and repay the loan.

Can I write a business plan myself?

Definitely, you can write a business plan by yourself. Also, you can get help from various resources available, including business plan templates and guides, to create a comprehensive plan. But, if you’re unsure or need assistance, you may consider having a business plan software or hiring a professional writer.

How long should my business plan be?

The length of your business plan should be concise and focused, typically depending on its purpose. A one-page business plan is a single-page document, a lean or mini business plan comprises 1–10 pages, while a comprehensive business plan can range from 15 to 35 pages and beyond.

What's the most important element of a loan-seeking business plan?

The financial plan is the most crucial element of a loan-seeking business plan, as lenders want to check realistic and well-structured financial forecasts that present your ability to repay the loan. Also, this section can make or break a lender’s confidence and willingness to raise capital.

What format should I use?

It’s essential to select a format that can effectively convey your business idea, strategy, and financial projections to the lenders. Following are a few common options to consider:

• Traditional text-based document
• PowerPoint or Keynote presentation deck
• Executive summary or a pitch deck

So, whatever format you choose, it should align with your preferences, the lender requirements, and the complexity of your business.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

How To Create a Winning Business Plan for Bank Loan Approval

By alex ryzhkov, get full bundle.

Are you an aspiring entrepreneur looking to secure a bank loan for your business venture? Well, you're not alone. The fee-based model for bank loans in the US has become the go-to solution for many borrowers. In fact, this business model has experienced significant growth over the years, making it a popular choice for funding. According to the latest statistics, the fee-based model accounts for XX% of all bank loans in the country. With its ability to provide financing options with flexible repayment schedules, it's no wonder that both banks and borrowers favor this model.

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• Valuing a Bank Loan Business: Guidelines.

Now that you understand the importance and prevalence of the fee-based model, let's delve into how you can effectively write a business plan to obtain a bank loan. This comprehensive 9-step checklist will guide you through the process, ensuring that you cover all essential aspects. So, roll up your sleeves and let's get started!

• Conduct market research
• Identify target customers
• Analyze competition
• Determine the amount of funding required
• Gather necessary financial documents
• Outline the purpose and goals of the loan
• Create a company profile
• Develop a marketing and sales strategy
• Identify potential risks and mitigation strategies

Following these steps diligently will not only enhance your chances of securing a bank loan but also provide you with a solid foundation for your business. So, let's dive right into the first step - conducting market research!

Conduct Market Research

In order to write a comprehensive business plan that will appeal to a bank for a loan, it is crucial to conduct thorough market research. This step will provide you with valuable insights into the industry, target market, and competitive landscape. By understanding these key factors, you will be able to make informed decisions and create a strong case for the loan application.

Here are some important points to consider while conducting market research:

• Identify your target customers: Clearly define the specific group of customers who are most likely to benefit from your product or service. This will help you tailor your business plan to address their needs and preferences.
• Analyze the competition: Identify your main competitors and analyze their strengths, weaknesses, and market positioning. This will help you differentiate your business and showcase your unique value proposition.
• Understand market trends: Stay updated with the latest market trends, consumer behavior, and industry forecasts. This will help you identify potential opportunities and challenges that may impact your business.
• Evaluate market potential: Assess the size of your target market and determine the potential demand for your product or service. This will demonstrate to the bank that there is a viable market opportunity for your business.

Tips for conducting market research:

• Utilize online resources: Take advantage of online research tools and databases to gather industry reports, market data, and consumer insights.
• Conduct surveys or interviews: Engage with your target customers to gather firsthand feedback and insights about their needs and preferences.
• Join industry associations: Participate in trade associations and networking events to connect with industry professionals and gain valuable market insights.
• Stay updated with the competition: Regularly monitor your competitors' activities, such as their marketing strategies, product offerings, and pricing, to stay ahead of the game.

By conducting thorough market research, you will gain a comprehensive understanding of your target market, competition, and industry trends. This knowledge will enable you to develop a robust business plan that showcases the potential success and profitability of your business to the bank, increasing your chances of securing a loan.

Identify Target Customers

Identifying your target customers is a crucial step in developing a solid business plan for a bank loan. To ensure that your loan request is well-aligned with the needs and preferences of your customers, it is important to have a clear understanding of who they are.

The first step in identifying your target customers is conducting thorough market research. This involves gathering data and insights about the industry, market trends, and the needs and wants of potential customers. This information will help you narrow down your target audience and tailor your business plan to meet their specific needs.

Once you have gathered relevant market research data, you can start creating a profile of your ideal customer. Consider factors such as demographics, psychographics, and buying behavior. Demographics include characteristics such as age, gender, income level, and location. Psychographics, on the other hand, delve into your customers' interests, attitudes, and lifestyle choices.

Creating a customer profile will help you understand your target customers on a deeper level and enable you to develop targeted marketing strategies. This will increase the chances of your business being successful and appealing to both your customers and potential lenders.

Tips for Identifying Target Customers:

• Consider conducting surveys or interviews to gather direct feedback from potential customers.
• Utilize market segmentation techniques to identify specific customer groups that may have unique needs or preferences.
• Research your competitors and understand who their target customers are to gain insights.
• Monitor industry trends and patterns to identify emerging customer segments or target markets.

Analyze Competition

When seeking a bank loan, it is crucial to have a clear understanding of your competition in the market. Analyzing your competition will not only help you identify potential threats but also highlight areas where you can differentiate yourself and gain a competitive advantage.

Start by identifying direct competitors who offer similar products or services to yours. Research their market share, pricing strategies, distribution channels, and target customer demographics. This information will give you insights into their strengths and weaknesses.

Compare your products or services to those of your competitors and identify your unique selling points. What sets you apart from the competition? Do you have any patented technology, superior customer service, or innovative features that give you a competitive edge? Understanding these factors will help you position your business in a way that appeals to potential lenders.

Tips for Analyzing Competition:

• Subscribe to your competitors' newsletters and follow them on social media to stay updated on their latest offerings and marketing strategies.
• Visit their websites and evaluate their online presence. Look for customer reviews and testimonials to gauge customer satisfaction.
• Monitor industry publications and trade shows to gather information about new entrants, emerging trends, and market developments.
• Stay up-to-date with industry reports and market research to understand the overall competitive landscape.
• Consider conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess your business in relation to your competitors.

By thoroughly analyzing your competition, you can demonstrate to the bank that you have a solid understanding of the market landscape and have strategically positioned your business to succeed.

Determine The Amount Of Funding Required

When applying for a bank loan, it is crucial to determine the exact amount of funding your business needs. This will help you create a clear and realistic financial plan that aligns with your goals and allows you to meet your financial obligations.

Here are a few steps to help you determine the funding required:

• Evaluate your business expenses: Start by analyzing your current and future expenses. This includes everything from rent, utilities, and salaries to inventory and marketing costs. Consider any upcoming investments or expansion plans that may require additional funding.
• Estimate revenue projections: Assess your business's revenue potential based on market research, customer demand, and past performance. Take into account any potential growth opportunities or challenges that may affect your financial projections.
• Factor in contingencies: It's always wise to include a contingency fund to account for unexpected expenses or changes in the market. This will provide a buffer and ensure that your business can withstand any unforeseen circumstances.
• Be specific and detailed in your estimations to provide a realistic picture of the funding required.
• Consult with financial professionals or advisors to get a better understanding of your business's financial needs.
• Consider getting quotes or estimates from vendors and suppliers to accurately calculate the funding required.
• Regularly review and update your financial plan to reflect any changes in your business's needs or circumstances.

By carefully determining the amount of funding required, you can present a comprehensive and well-prepared business plan to your bank, increasing your chances of securing the loan you need to fuel your business's growth and success.

Gather Necessary Financial Documents

Gathering the necessary financial documents is a crucial step in the process of writing a business plan for a bank loan. These documents provide the bank with a clear understanding of your financial situation and help them evaluate the feasibility and potential of your business. Here are the essential financial documents you will need to gather:

• Profit and Loss Statement (P&L): A P&L statement provides an overview of your company's revenues, costs, and expenses over a specific period. It helps the lender assess your profitability and sustainability.
• Balance Sheet: A balance sheet provides a snapshot of your company's financial position at a particular point in time. It lists your assets, liabilities, and equity and enables the lender to evaluate your financial stability and ability to repay the loan.
• Cash Flow Statement: A cash flow statement shows the inflow and outflow of cash in your business. It helps the lender understand how effectively your company manages its cash resources and assesses your ability to generate sufficient funds to repay the loan.
• Business Tax Returns: Including your business tax returns for the past few years demonstrates your company's financial history and compliance with tax regulations. It validates the accuracy of your financial statements and enhances the lender's confidence in your business.
• Personal Tax Returns: Personal tax returns may be required if you are a sole proprietor or a small business owner. This document assists the bank in evaluating your personal financial situation and any potential impact on your ability to repay the loan.
• Bank Statements: Providing bank statements helps the lender assess your company's cash flow, bank balances, and transaction history. It offers insight into your financial activities and can support the accuracy of your financial projections.
• Financial Projections: Creating realistic financial projections is essential to demonstrate your future revenue potential and repayment ability. Ensure that your financial projections align with industry standards and are supported by market research and analysis.
• Organize your financial documents in a well-structured manner to make it easier for the lender to review.
• Ensure the accuracy and consistency of your financial documents to build trust and credibility with the bank.
• Consult an accountant or financial advisor to ensure your financial documents are comprehensive and meet the requirements of the bank.
• Keep your financial documents up-to-date and maintain records of any significant changes or updates.
• Include any additional supporting documents that may strengthen your loan application, such as business licenses, contracts, or insurance policies.

Outline The Purpose And Goals Of The Loan

When applying for a bank loan, it is crucial to clearly outline the purpose and goals of the loan . This not only helps the bank understand your business needs but also increases your chances of securing the funding you require. Here are some important points to consider:

• Specify the exact amount of funding you need and how it will be utilized. This could include purchasing inventory, expanding operations, investing in technology, or hiring additional staff.
• Identify the specific goal or objective of the loan. Is it to increase market share, launch a new product or service, or improve efficiencies in your business operations?
• Provide a timeline for achieving the goals outlined. This will demonstrate to the bank that you have a clear plan in place and helps establish realistic expectations for loan repayment.
• Outline the anticipated impact of the loan on your business. Will it result in increased revenue, improved profitability, or enhanced customer satisfaction?
• Highlight any potential risks associated with the loan and explain how you plan to mitigate them. This shows the bank that you have carefully considered any potential challenges and have strategies in place to overcome them.
• Including specific details and numbers can help strengthen your loan application.
• Clearly articulate how the loan will contribute to the growth and success of your business.
• Be realistic in setting goals and timelines to ensure feasibility.
• Demonstrate your understanding of potential risks and show how you are prepared to handle them.

Create A Company Profile

When applying for a bank loan, creating a strong company profile is crucial. This profile provides the bank with an overview of your business, its history, and its future prospects. It gives lenders confidence in your ability to repay the loan and showcases your business as a viable investment opportunity. Here are some important elements to include in your company profile:

• Company Overview: Start by providing a concise summary of your business, including its name, location, and legal structure. Give a brief description of your products or services, target market, and competitive advantages.
• Management Team: Highlight the qualifications and experience of your key personnel, including their roles within the company. This will demonstrate that your team has the necessary expertise to drive the business forward and manage loan repayments effectively.
• Financial Performance: Include key financial information, such as your company's revenue, profit margins, and cash flow. Show the bank that your business is financially stable and capable of generating sufficient income to cover loan repayments.
• Growth Potential: Outline your plans for growth and expansion. Explain how the loan will contribute to achieving your goals and increasing profitability. Be sure to include market research and industry trends to support your growth projections.
• Collateral: If you have collateral available to secure the loan, provide details about the assets that can be used as security. This could be real estate, inventory, equipment, or accounts receivable. Highlight the value of these assets and how they mitigate the bank's risk.
• Keep the profile concise and focused, highlighting the most important aspects of your business.
• Use clear and concise language to make the profile easy to understand.
• Include any awards, accolades, or industry certifications that reflect positively on your business.
• Provide references or testimonials from satisfied customers or clients to further enhance your credibility.

A well-crafted company profile can greatly increase your chances of securing a bank loan. It shows the lender that you have a solid business foundation, a capable management team, and a clear vision for growth. Remember to tailor the profile to the specific requirements of the bank and emphasize the aspects that are most relevant to their lending criteria.

Develop A Marketing And Sales Strategy

Developing a strong marketing and sales strategy is crucial for the success of your business, especially when seeking a bank loan. It demonstrates to the lender that you have a comprehensive plan to attract customers, generate revenue, and ultimately repay the loan. Here are some important steps to consider:

1. Understand your target market: Before developing your marketing and sales strategy, it's important to have a deep understanding of your target customers. Conduct market research to identify their needs, preferences, and behaviors. This will help you tailor your marketing efforts and messaging to effectively reach and attract your ideal customers.

2. Define your unique selling proposition (USP): Differentiate your business from competitors by identifying and promoting your unique selling proposition. This is what sets your product or service apart and makes it attractive to customers. Clearly communicate your USP in all your marketing materials to grab attention and convince potential customers why they should choose your business.

3. Develop a marketing plan: Outline the specific marketing activities you will undertake to promote your business. This may include online advertising, social media marketing, content marketing, email campaigns, traditional advertising, and more. Set realistic goals and allocate a budget for each marketing channel. Ensure your marketing plan aligns with your target market and USP.

4. Create a sales strategy: Your sales strategy outlines how you will convert leads into paying customers. Determine your sales process, including lead generation, nurturing, and closing techniques. Train your sales team (if applicable) to effectively communicate your value proposition and overcome objections. Consider whether you will offer any promotions or discounts to attract initial customers.

5. Utilize online channels: In today's digital age, online marketing is essential for reaching a wide audience. Establish a professional website that showcases your products or services. Leverage social media platforms relevant to your target market to engage with potential customers and build brand awareness. Consider implementing search engine optimization (SEO) strategies to improve your online visibility.

• Focus on building strong relationships with your customers to encourage repeat business and referrals.
• Monitor and measure the effectiveness of your marketing and sales efforts using analytics tools. This will help you identify what's working and what needs improvement.
• Stay informed about industry trends and adapt your marketing and sales strategies accordingly. Consumer preferences and behaviors can change over time, so it's important to stay relevant.

By developing a comprehensive marketing and sales strategy, you demonstrate to lenders that you have considered how to attract and retain customers, increasing your chances of securing a business loan. Keep refining and adapting your strategy as your business evolves to ensure long-term success.

Identify Potential Risks and Mitigation Strategies

Identifying potential risks is a crucial step in writing a business plan for a bank loan. Banks want to ensure that they are lending to a business that has considered all potential risks and has strategies in place to mitigate them. Here are some key risks to consider:

• Market Risks: Analyze the market conditions and assess any potential risks that could impact your business. This could include changes in consumer preferences, economic downturns, or competitor actions. Mitigation strategies may include diversifying your customer base, maintaining a competitive pricing strategy, or adapting your products/services to meet changing market trends.
• Operational Risks: Consider the potential risks associated with your day-to-day operations. This could include supply chain disruptions, equipment failure, or employee turnover. Mitigation strategies may include maintaining backup suppliers, implementing preventive maintenance plans, or investing in employee training and retention programs.
• Financial Risks: Evaluate the financial risks that your business may face, such as cash flow fluctuations, increasing expenses, or inability to meet debt obligations. Mitigation strategies may include creating a robust financial forecasting system, building a contingency fund, or negotiating favorable payment terms with suppliers.
• Regulatory and Compliance Risks: Be aware of any regulations or legal requirements that impact your industry and business operations. Non-compliance can lead to penalties, legal issues, and reputational damage. Mitigation strategies may include hiring legal professionals to ensure compliance, regularly reviewing and updating policies and procedures, and staying informed about changes in regulations.
• Be thorough in identifying potential risks and assess their potential impact on your business.
• Include specific mitigation strategies that are relevant to your industry and business model.
• Provide evidence or examples of how you have successfully mitigated risks in the past.
• Regularly review and update your risk assessment to adapt to changing circumstances and market conditions.

By demonstrating that you have identified potential risks and have strategies in place to mitigate them, you will instill confidence in the bank and increase your chances of securing a loan.

In conclusion, writing a business plan for a bank loan is a crucial step towards securing the funding needed to start or expand a business. By following the nine steps checklist outlined in this blog post, entrepreneurs can effectively present their business ideas to lenders, showcasing their market research, financial projections, and risk mitigation strategies. This comprehensive approach demonstrates professionalism and preparedness, increasing the chances of obtaining the desired loan amount at favorable terms. It is essential to remember that each bank may have its specific requirements, so adapting the business plan to meet their criteria is also crucial. By carefully crafting a business plan, entrepreneurs can position themselves for success and achieve their goals with the support of a bank loan.

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How to Write a Business Plan For a Loan

Securing a business loan is a critical step for many entrepreneurs aiming to start or expand their operations. Lenders and investors require a business plan before they will consider financing a business. A well-written business plan can improve your chances of getting funding and give you a competitive edge in a sea of entrepreneurs. 

In this guide, we will explore the steps involved in crafting an effective business plan tailored to secure a loan, offering essential tools, resources, and practical examples to help you succeed.

What is a Loan Business Plan?

A loan business plan is a comprehensive document that details your business’s objectives, strategies, financial health, and future projections. This type of business plan differs from others in that it specifically caters to the interests of financial lenders. 

Key elements such as profitability forecasts, risk management, and financial stability are emphasized to assure lenders of your ability to manage and repay the loan. Essentially, this plan serves as both a roadmap for your business’s future and a persuasive tool for securing financial backing.

Do You Need a Business Plan to Get a Loan?

Whether or not you need a business plan for financing depends on several factors, including the type of loan, the lender, and the amount of money you’re requesting. However, in many cases, having a well-prepared business plan is essential, particularly for small businesses and startups seeking significant funding. Here’s a closer look at when and why writing a business plan for a loan may be required for securing financing.

Importance of a Business Plan in Securing a Loan

Risk Assessment: Lenders use business plans to assess the risk involved in lending to a business. A comprehensive business plan to get a loan provides a detailed overview of your business’s structure, strategy, market, and financial health, which helps lenders make informed decisions.

Demonstrating Commitment and Preparation: A business plan for bank loan shows that you have put significant thought and effort into planning your business. This commitment is often viewed favorably by lenders, as it suggests that you are serious about your business’s success and are likely to be diligent in repaying the loan.

Clarifying Loan Utilization: Lenders require business owners to identify the purpose of the loan. A business plan that clearly outlines how the loan will be utilized (for expansion, equipment, inventory, etc.) can help assure lenders that the funds will be used responsibly and will contribute to the business’s growth.

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Essential Components of a Loan Business Plan

To effectively communicate your business’s potential and stability to lenders, it’s crucial to know how to make a business plan for a loan. Your business plan should include the following critical components:

Executive Summary

The executive summary acts as the introduction in creating business plan for a loan, providing a concise overview of the most important aspects. It should include your business name, location, a brief description of your business operations, and your mission statement. Crucially, this section should also detail the loan amount you are requesting and its purpose. This part sets the stage for the detailed explanation that follows in the rest of the document.

Company Description

In this section, dive into what your business does, the market needs it meets, and the customers it serves. Include details about your company’s legal structure, ownership, significant achievements, and the competitive edge your business possesses. This background information is essential to establishing the context for your business plan funding request.

Market Analysis

Conducting a thorough market analysis is a key component of business loan analysis. It shows lenders your deep understanding of the industry and your business’s positioning. Include details like demographic and psychographic data, market size, expected growth, and how your offerings meet market needs. Additionally, a competitive analysis of your rivals’ strengths and weaknesses highlights your business’s advantages in the marketplace.

Organization and Management

This section should outline your business’s organizational structure and introduce your management team, detailing their roles, backgrounds, and unique qualifications. Demonstrating the strength and expertise of your management team can reassure lenders that your business is under competent leadership.

Service or Product Line

Describe in detail the products or services your business offers. Explain how these offerings are produced, their benefits to customers, and their life cycle. Discuss any new products or services you plan to introduce and how they will contribute to your business’s growth.

Marketing and Sales Strategy

Articulate your strategies for attracting and retaining customers. This section should detail your marketing plans, sales tactics, and the channels you intend to use to reach your target audience. Clearly outlining how you will generate customer demand and convert it into sales is crucial for convincing lenders of your business’s revenue potential.

Funding Request

In your funding request, clearly state the amount you need and provide a brief explanation of why you are asking for the loan and what you plan to do with the money. Specify the type of loan you are seeking, the desired terms, and your preferred repayment plan. This detail helps lenders assess the feasibility of your request and understand how the funds will be used, enhancing the transparency and credibility of your business plan.

Financial Projections

Provide comprehensive financial projections to support your business plan funding request. Describe how you plan to use these funds, including projected income statements, balance sheets, cash flow statements, and capital expenditure budgets for the next three to five years. Ensure these projections are realistic and data-driven to demonstrate your business’s ability to repay the loan effectively.

What Lenders Look for in a Business Plan?

When writing a business proposal for funding, it’s crucial to understand the criteria lenders use to evaluate your application. Often referred to as the “Five Cs of Credit,” these criteria help lenders assess the risk associated with your business and determine your ability to repay the loan. Addressing each of these factors thoroughly in your bank loan proposal can greatly improve your chances of securing funding.

Character refers to the trustworthiness and reliability of the business owner and management team. Lenders assess character by looking at your personal credit history, industry experience, and references. This aspect of your business plan should highlight your professional background, achievements, and the expertise of your management team, underscoring your commitment to the business’s success.

Capacity is your business’s ability to repay the loan, which is primarily evaluated through your cash flow. Lenders will examine your past financial statements and your projected financials to ensure that your business generates enough cash flow to cover your existing expenses plus the new loan payments. This section should include detailed, realistic financial forecasts and a solid explanation of how these projections align with your business’s operational plans.

Capital pertains to the money you have invested in your business. Lenders want to see that you have skin in the game. The more of your own money that is invested in the business, the less likely you are to walk away from it. Include information about your personal investment and the equity within the business. This demonstrates your commitment to the business and reduces the risk for the lender.

Conditions refer to both the internal and external factors that might affect your business. Internally, this could include your business’s organization, product line, and marketing strategy. Externally, it encompasses market conditions, industry trends, and the economic environment. Your business plan should discuss how these conditions impact your business and what steps you will take to mitigate risks associated with unfavorable conditions.

Collateral is any asset that you can offer to secure the loan, which the lender can seize if you fail to repay the debt. While not all business loans require collateral, providing it can help secure better terms or a larger loan amount. Detail any assets that could serve as collateral in your business plan, including real estate, equipment, or inventory.

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How to Present a Business Plan to a Bank?

Presentation is key when approaching a bank with your business plan for loan application. Prepare thoroughly, understanding every detail of your plan and being ready to answer in-depth questions. Present your business loan proposal neatly and professionally, and maintain a confident, concise delivery. This professionalism shows that you are serious and well-prepared, which can be just as important as the content of your business plan.

Tools and Resources for Crafting a Business Plan

Creating a compelling bank loan business plan is essential, especially when applying for startup loans or presenting to a lender. To streamline the process and enhance the quality of your business plan, consider leveraging the following tools and resources:

Software Solutions

Software solutions like LivePlan , Bizplan , and Enloop are designed to simplify the process of creating a detailed business plan. These tools offer:

• Guided Instructions: Step-by-step guides that help you build each section of your business plan, ensuring all critical elements are covered.
• Financial Projections Tools: Automated tools to help calculate financial forecasts, which are crucial for start up loans and bank loans.
• Customizable Templates: Specific templates that can be tailored to the needs of different industries and funding scenarios, such as a business plan for a bank loan example or a startup loan application.

These software options are especially beneficial for those who are new to writing business plans, as they help draft a business plan, structure your thoughts, and ensure your document meets lender expectations.

Websites like SCORE , GrowThink and Bplans provide a wealth of free resources that can be particularly useful when crafting your business plan for loan:

• Sample Business Plan For Bank Loan PDF : This PDF is designed to cater to the unique requirements of different sectors, providing a solid starting point that you can adapt to your specific business scenario.
• Business Plan for Bank Loan Example: Access to sample business plans that succeeded in securing bank loans can give you insights into what banks are particularly attentive to.
• Business Plan Template for Bank Loan: Specific templates designed to meet the criteria and expectations of banks, which can be incredibly helpful in structuring your document properly.

Utilizing these templates can save time and ensure your plan aligns with industry standards, enhancing your credibility with potential lenders.

Professional Consultants

For those who prefer a more personalized approach or need expert advice, hiring a professional business plan writer or consultant can be a wise investment:

• Tailored Expertise: Consultants bring specific knowledge of what lenders look for in a business plan, especially important when applying for startup loans where there is no business history to leverage.
• Critical Review and Feedback: An experienced consultant can provide critical feedback, helping refine your plan’s messaging to ensure it resonates with bank officers and loan committees.
• Industry Insights: Consultants often bring deep industry insights that can enrich your market analysis and competitive landscape sections, strengthening the overall persuasive power of your business plan for a bank loan. 

Whether you’re drafting your first funding business plan or refining one for a crucial bank loan, these tools and resources can dramatically increase your efficiency and effectiveness. By carefully selecting the right aids, you ensure your business plan is not only comprehensive but also compelling enough to secure the needed funding.

A well-crafted business plan is crucial for securing a business loan. It not only demonstrates your commitment and understanding of the market but also reassures lenders of your ability to manage financial responsibilities. Incorporating essential components like a detailed executive summary, comprehensive market analysis, and robust financial projections, alongside addressing the “Five Cs of Credit,” significantly strengthens your loan application.

Presenting your business plan with confidence and professionalism is equally important. Leveraging tools such as business plan software, templates, or engaging professional consultants can enhance your plan’s effectiveness. With thorough preparation and a strategic approach, you can increase your chances of obtaining the necessary funding to advance your business goals.

Crafting Winning Business Plans for Your Loan Success

To enhance your prospects of successfully securing a business loan , consider utilizing the professional business plan services offered by BSBCON . Our skilled consultants are adept at asking the right questions to ensure that the information collected from you is consistently represented throughout your plan. We conduct thorough external research to substantiate your assumptions and financial projections. 

Our team is committed to ensuring that your business plan for funding adheres to all the criteria set forth by banks. Moreover, we deliver your tailored business plan in a professional and visually appealing format, reinforcing the strong and successful image you wish to portray for your business.

For a detailed quote on a professionally crafted, winning business plan that can help you secure your bank loan, contact us today.

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How to Write a Business Plan for Loan with Free Template

A business plan for bank loan is instrumental in getting a loan and funding for your business. When you approach the lenders or investors with a proper business plan , you increase your chances of getting a loan for your business plan. 

Wondering how to write a business plan for a loan that could get you approved? Read our guide on the topic, check the business plan sample for bank loan, and use our business plan for loan template to make a killer business plan.

Get our affordable business plan writing services now!

Why do you need business plan for bank loan.

A business plan clears your mind about business, helps you prepare for it, and makes you a good candidate for loans, funding, and investments. In short, writing a business plan for a loan is worth it. 

For Later: To learn more about how to write a business plan specifically for a bank loan, check out our bank ready business plan .

A Business Plan Helps You Get Loans and Funding 

When you present your business idea before investors and lenders (or anyone else you are looking to for funding), you look serious with a business plan. 

You may not need a book in the name of a business plan but you need to present your business idea in a convincing way.

When they know your business idea is sound and you can return the loan, they will be inclined to give you a loan. 

A Business Plan Increases Your Chances of Business Success

A research on the impact of business planning shows that the businesses that start with proper planning have more chances of success. 

A business plan helps both the new firms and the established firms. 

A Business Plan Helps you Grow Strategically 

A business plan is a road-map for your business growth, whether you use it as a roadmap or not. When you put effort into making a business plan, you set priorities, establish goals, create a strategy for achieving those goals, and set a time frame for achieving those goals. 

A Business Plan Helps You Measure Business Growth 

The market conditions will never be exactly the same as you had expected in the business plan. 

Here, your business plan will help you compare planning against actual developments. You can see if you are going in the right direction as you planned or you need to change course.

Maybe you need to make a new business plan as your business might take a different shape than you expected.

What is included business plan for bank loan?

A business plan starts with an executive summary that briefly describes the business idea and ends with the appendix that includes lengthy financial documents or other reference materials. 

These are the parts of a business plan. 

• Executive Summary
• Business Overview 
• Business Objectives and Goals
• Competitor Analysis 
• Market Analysis  
• Product and Services
• Operational Plan 
• Business Structure and Management
• Financial Analysis
• Marketing and Sales

Process of Writing a Business Plan for a Bank Loan

Let’s see what you will write in each of the above-listed sections of the business plan for loan.

Executive Summary: Write this section after you have completed the business plan. Briefly discuss your business idea and its parts. 

Business Overview: Include basic details about your business like business name, address, year established, etc. 

Business Objectives and Goals: Discuss what are the short-term and long-term business goals and how do you plan to achieve them. 

Competitor Analysis: Conduct an analysis of your direct and indirect competitors. A SWOT analysis of your competitors can help you identify opportunities for creating your competitive advantage. 

Market Analysis: Discuss market conditions in your industry. Is your target industry seeing a growth trend or a decline? What are the driving factors for growth in your industry?

Product and Services: Introduce the products and services of your business, how your product or service works, how you will price them, and what is your sales and distribution strategy for your products or services. 

Operational Plan: Explain your operation plan and discuss how you plan to run your business. The operation plan will discuss organizational structure, team working, and almost all aspects of business operations. 

Business Structure and Management: Introduce business managers and key employees here. Also briefly discuss the legal structure of your business like if you are C-corp, S-corp, LLC , etc. 

Financial Analysis: Discuss initial business costs, running cost, business break even cost, the amount of funding you need and how you will spend that funding. Also create a financial forecast for your business. 

Marketing and Sales: This section will include the marketing and sales plan for your products or services.

Try to make it detailed so that the bank or your lender can understand how you will make your business profitable and if you will have solid capacity to pay back the loans. 

Appendix: Anything you didn’t or couldn’t mention in the previous business plan sections will go here. For example, you can include extended financial reports, research about your industry, detailed CVs of your team and management, etc. 

Download Free Example Business Plan for Loan

Make business plan for loan quick and easy, use this business plan template for loan. 

How to create a business plan for a loan with a Free Template?

A template is an easy and straightforward way to write a business plan. A template gives you step by step instructions on what each business section is about and how to write it. 

Wisebusinessplans offers business plan for bank loan template that guides you with questions in every section of the business. Simply answer the questions in each section and your business plan will be ready in no time. 

These are the steps to writing a business plan for small business loan with a template: 

Collection Business Information : Make business information available, keep business documentation at hand as you will need to use data from these documents. 

Write Business Plan : Proceed with writing the business plan. You will not stop until you reach financial analysis. 

Prepare Financial Projections : When you are applying for a debt, the lender will most closely look at your financial projections. Take your time to write financial projections. Make sure you sound convincing.

Also, don’t bury information in the spreadsheets or too much data. State inference you draw from the data first, include necessary financial projections in the business plan and put the rest of them into the business plan appendix. 

Proofread and Revise : Business plan is a thorough document. It is highly likely to leave some holes in the first draft. Proofread your business plan at least once to check for language and factual mistakes. You also come up with a new and better way of saying something. 

Get Second Opinion : Engage a trusted friend, or family member, or an advisor and get their opinion on your business plan. Their unique perspective will force you to improve it,

Sample Of Business Plan For Loan And Funding 

Want to see a sample on the quest of ‘how to make a business plan for a loan’, check the link below.This  business plan for bank loan example will help you see how an actual business plan for a bank looks like and what is the end-product you are working towards. 

Business Plan for Loan

Get this simple business plan template and make better business plan

 A business plan is essential when applying for a loan as it provides lenders with a comprehensive understanding of your business, including its objectives, financial projections, market analysis, and operational strategies. It demonstrates your preparedness and increases the likelihood of securing funding.

To write a business plan for a loan, start by outlining your executive summary, company description, market analysis, products or services, marketing and sales strategies, organizational structure, financial projections, and appendices. Utilizing a free business plan template can help guide you through the process.

 Free business plan templates are widely available online. You can search for reputable websites or organizations that offer templates specifically designed for writing business plans for loans. These templates typically provide a structured format and guidance to ensure you include all the necessary components.

The financial projections section of your business plan should include a sales forecast, cash flow statement, profit and loss statement, and balance sheet. It is important to provide realistic estimates based on thorough market research and a detailed understanding of your business’s financial performance.

Absolutely. Seeking assistance or feedback when writing your business plan for a loan is highly recommended. You can consult with business advisors, mentors, or industry experts who can provide valuable insights and help ensure your business plan is comprehensive, well-structured, and compelling to potential lenders.

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How to Write a Business Plan for a Loan

Business plans are often required when applying for funds from venture capitalists or other private investors, but even if you are seeking a bank loan for your company it is very helpful to prepare one since the lender wants to be confident that he is taking on an investment with growth potential so that you can repay the loan.

In this article, you will learn about the types of business loans, the importance of the business plan in your application for a loan, and how to write a business plan that will help you get the funding you need for your company.

Download our Ultimate Business Plan Template here

What Is a Business Loan?

A business loan is funding that is provided by a financial institution to a company for it to carry out its day-to-day operational activities. It also supports the purchase of equipment, refinancing of debt, and other purposes. Small businesses might need these loans because they may not have enough funds to buy equipment, refinance debt, or because they encounter financial difficulties.  

Your Loan Application

You can apply for a commercial loan with your local bank, credit union, Small Business Administration (SBA) lender, or community development financial institution like Capital Impact. You should expect that the lender will ask you detailed questions about all aspects of your business to ensure that he or she is lending you money that will be repaid.

In addition, if you are looking to purchase a business or commercial real estate, the lender may ask for additional information and documentation to assess your qualifications and ability to repay the loan.

Before applying for a business loan it can be helpful to research different types of loans so you understand what is available and what you will need to pay attention to in your loan proposal.

Common Types of Business Loans

There are many types of loans for small businesses, including:

• lines of credit
• commercial mortgages
• equipment financing

Contact different lenders in your area to see what kind of loan terms they offer and if their interest rates are within your budget.

What is a Business Plan?

A traditional business plan is a document that provides an analysis of the present situation and future financial projections for a company. It includes details about the owners, management team, customers, location of the business, finances, marketing plan, and other information.

A comprehensive and well-researched business plan will help lenders make informed decisions about providing a loan for your business.

To help you get started, you can download our sample business plan for bank loan pdf .

Why Do You Need a Business Plan to Get a Business Loan?

A loan proposal business plan is your opportunity to show the lender you understand your business, its capabilities, and how it operates within the industry in which it competes. By putting together a clear and concise document that outlines all of this information, the lender should have a much easier time understanding how you have arrived at your numbers and where you are going in the future.

A business plan is also helpful to the lender because it provides an opportunity for him or her to ask you questions, further clarifying details that might not be clear from your application materials alone. This way the lender can walk away from the meeting with a good understanding of what he or she is loaning money to and how likely it is he or she will see the loan repaid.

How to Write a Business Plan to Get Approved for a Loan

Different lenders may ask for different sections of your business plan, but most require some combination of the following key elements.

1. Executive Summary

The Executive Summary is the first section of your business plan that a lender will read, but typically the last section written. It is very important because it acts as a snapshot of your business plan and allows the person reading to get an overview of what you are proposing.

The summary should include:

• A statement about why you need the business loan
• Details on how much money you want to borrow, when you will repay it, and interest rates
• A description of how the proceeds from the loan will be used
• Your business’s historical and projected financial information (again)
• The expected impact on your company and the industry as a whole if you are successful.

2. Company Description

In the Company Description, you should include basic facts about your company such as:

• What is the business structure (corporation, partnership, limited liability company (LLC), etc.)?
• How long has your company been in operation?
• What is the size of your workforce?
• What accomplishments or milestones have you achieved within the last year?

This section should also include information about your future business plans.

• How do you plan to expand, if at all?
• Who are your main competitors and how is your company different from them?
• What changes will you make to excel against these competitors?

3. Industry Analysis

In the Industry or Market Analysis, you should include information about your industry in general.

• What are the strengths and weaknesses of your industry?
• How will your company compete in it?
• What trends within the industry affect its future success or potential struggles?

You may also include information about your specific niche in the market. If your company operates in a very specific area of the industry, be sure to highlight it.

4. Customer Analysis

The Customer Analysis section of your business plan helps a lender understand who your customers are and why they will buy from you.

In this section, you should include information on the following:

• Your target audience and the individual customer segments
• How many potential customers you have within your target market
• How much your customers typically spend, and how much you expect them to spend in the future
• What has caused these changes or trends to occur and how they will impact your business

5. Competitive Analysis

This section should show the competitive landscape and how you plan to compete against your competitors.

• What are their strengths?
• Where do they fall short?
• What changes will you implement to get ahead of them?
• What are your company’s competitive advantages over these competitors?

6. Marketing Plan

This section should include a detailed description of the marketing strategy you plan to implement.

• What is your customer acquisition cost? How much will it cost you to bring in one new customer?
• How will you reach these potential customers? Be specific about your marketing strategy, advertising methods and costs.
• Who is responsible for implementing each part of the marketing plan and how much it is expected to cost?

7. Operations Plan

Your Operations Analysis should describe the way your company currently operates and how it will operate with the help of the loan.

• What are your company’s strengths? Weaknesses?
• What have you implemented in the past 12 months that has led to increased revenue, decreased costs, or improved efficiency?
• How will you continue to operate efficiently with the proceeds?

8. Management Team

In the management section, you should describe your business in terms of its personnel structure.

• What are the responsibilities of each person on your team?
• Who are they? What are their qualifications?
• How will their roles change when you receive the loan proceeds?

9. Financial Plan

This section should include your company’s financial statements include the projected income statements, projected balance sheet, and cash flow statements for the next 3 – 5 years.

You can assume that you will receive loan proceeds in 20XX, so plan accordingly.

Include a five-year break-even analysis and an explanation of how you arrived at your income statement and cash flow projections. Don’t forget to include interest and loan payments in your financial projections.

10. Appendix

In this section, you will include the supporting documents for the claims within your business plan. This section should include:

• A loan agreement
• A list of all applicable business licenses, permits, etc. that your company holds or has applied for

You may also include:

• An organizational chart for your company
• The resumes of the members of your management team
• The resumes of any employees who will be making a significant impact on your business with the loan money
• Copies of contracts, leases, and other agreements that are relevant to your business plan
• Complete financial statements and projections if you only include a summary in the Financial Plan section

These documents should be attached to your business plan in a separate file if they are not included and may need to be submitted with the final small business loan application.

Tips for Writing a Business Plan for a Loan

To have a successful business plan and loan application, you need to know exactly what information your loan officer is looking for and how to find it.

• Before you submit your application, be sure to carefully edit and proofread it for errors. Errors in a business plan may lead a lender to question your attention to detail, so make sure it is polished and error-free.
• Always be sure to include an executive summary of the main points of your plan at the beginning, as some loan officers may not read all of the details.
• Be sure to keep your tone professional and business-like.
• Include detailed financials, market analysis, and other crucial information.
• Remember that any omission or inaccuracies will be carefully scrutinized by a lending officer, so be sure you have all of the necessary documents before submission.
• Finally, remember that lenders often appreciate creativity and outside-the-box thinking when it comes to business plans, but don’t let it distract from the necessary information for your application.

Writing a good business plan is one of the most important and necessary steps toward securing a loan or other source of capital.

Use our proven business plan template provided below, and you’ll be able to give your lender all of the information they need to make an informed decision.

The key is to do it right. By following the steps outlined above and including all of the necessary documents (and editing/proofing your application), you should significantly improve your chance of securing a loan for your business.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

How to write a business plan

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Every business owner can benefit from writing a business plan, including those in the early stages of launching a business . A well-crafted business plan communicates the business’s strategy for growth to key leaders and investors. It’s also an important step to getting a business loan since many lenders require it.

Let’s walk through the steps and elements of writing your ideal business plan.

Key takeaways

• A business plan outlines how you plan to bring products or services to market
• Many lenders require a business plan be included with a loan application
• You can choose to write a lean or traditional business plan
• It covers everything from market research to your marketing and financial plan.

What is a business plan?

A business plan is a document that outlines a business’s strategy for bringing a product or service to market. It describes the company, product idea and goals or steps that the business will take to achieve growth. The document includes multiple sections that provide insight into each part of the strategy.

The business plan can be a simple document called a lean business plan or a more detailed traditional business plan. The lean business plan covers the basics of the company, product, target customers and how it will get revenue. It may only be one page with short descriptions for each part.

The traditional business plan includes more depth on the goals, measurements, research and marketing strategies to get the business where it’s going. Here are key differences in the information written for each type of business plan:

Although there’s no one-size-fits-all approach, follow these steps to create a strong business plan.

Write an executive summary

An executive summary is the introduction to a business plan, giving the key details about your business model and the product or service you’re offering. While there’s no strict formula for writing this section, you should include all the relevant details that you’d want a key partner or investor to know.

It should describe your product or service idea, target market and key objectives for growth within the next few years. It may also summarize your marketing and sources of revenue or funding.

You can adjust what to include based on the exact business you’re starting and its business model. Most business plans keep the executive summary to one to two pages.

Create a company description

The company description should overview important details about your company. It can state your company’s name, location and type of entity as well as describe its history. It should also clearly define the vision that you have for your company’s future in the form of a mission or vision statement.

You may also outline the structure for managing the business, listing key roles and responsibilities and the people filling those roles. Depending on the details you included in the executive summary, you might include information about your product or service.

Describe your value proposition

The value proposition is your chance to pitch what makes your business stand out. It identifies the customer’s problem or gap in the market for the product or service you’re offering. It then goes into detail about how your business will solve the problem.

The value proposition can also explain major barriers that customers have before making a decision and what your business will do to break through those barriers. It shows leaders and investors that you have a thoughtful purpose behind the business you’re creating.

State your business goals

The path to achieving success starts with knowing what success looks like. Many business plans state its main objectives in the company description. Others describe those goals in a separate part of the business plan to dive deeper into the specific goals.

You can also include key measurements you’ll use to gauge whether your business is achieving its goals. You would then use these goals in other business planning documents, further breaking them down into defined short-term steps that ladder up to the larger goals.

Outline your product and service

Next, you want to dive into the main product or service that your business is offering. Explain what the product is, how it works and the benefits that it brings to customers. If you’re planning to make multiple products, you can include a description of each product line. Show how this product or service is set apart from similar products from competitors.

You can also use this section to show how the product or service is produced, including cost of supplies and the price at which you plan to sell. Let the investors and stakeholders know if you have a trademark or patent for the products you’re creating.

Give a summary of market research

Next comes market research, the part of the plan where you do your due diligence to gather information and understand your target customers and competitors. First, you want to understand your target customers’ needs and any barriers they might have to buying your product.

You want to look for information about their demographics and how they might respond to the product you’re offering. This information will help you when designing your product and marketing it in a way that resonates with customers.

Then, you can look at the economy around your product, such as average pricing and sales revenue. This also includes research about your competitors, the market share that they hold and the barriers to entering your market. This section may include data from data research companies, surveys, focus groups and interviews.

According to the U.S. Small Business Administration , the questions you’re trying to answer include:

• Market size, or how many people may want to buy your product
• What people are willing to pay for your product
• Similar products already available
• Who your competitors are
• How your industry is doing
• Typical revenue gained by small businesses in your industry

Summarize a marketing strategy

Once you’ve clearly defined your product and who you’re selling to, you can come up with a strategy for how you’ll reach and sell to customers. In this section, you’ll include the different marketing channels you’ll use to promote your products and services.

These may include direct mailers, social media, traditional or online advertising or media events. The exact channels you use will depend on where you can easily find your target customers.

You can also describe the key messaging that you plan to use during marketing, which will pinpoint the value that it offers to customers. The marketing plan should also include the cost of marketing to different channels and your marketing budget. You can then outline the marketing goals and measurements you’ll use to see if you’re meeting those goals.

Create a logistics and operations plan

The logistics and operations section of your business plan is a detailed description of how your business will bring products and services to market. It explains how the business will run on a day-to-day basis. It should highlight your company’s management structure, give an overview of processes and describe the workflow from end to end. It can also include data on how many products you can make or how long it will take to make products or offer services.

Create a financial plan

Now that you’ve laid out the research, goals and planning, you can use that information to forecast revenue and build a financial plan. Use any past revenue or sales history as a starting point. Then, refer to your company’s recent growth and goals to calculate future financial growth.

If you’re a startup , you can use market research to estimate revenue for a startup in your industry. You can either forecast revenue manually or find software that projects revenue for you.

In your financial plan, you also want to create and track your business budget . You’ll track your estimated and actual revenue, updating regularly to keep the revenue forecast accurate and realistic. Next, you’ll list all expenses and their amounts, including one-time, variable, fixed or seasonal expenses. Here are some examples of different business expenses:

• One-time or capital expenses: Equipment, real estate, furniture, commercial vehicles, business licenses
• Variable expenses: Inventory, utilities, fuel, office supplies, shipping services, card processing fees
• Fixed expenses: Employee salaries and benefits, software, web hosting, office or equipment leases, business loan repayments

Business plan resources

Writing your business plan will take more than putting pen to paper. Try these resources to help you gather data, set up your finances and more:

• Business plan templates. Creating a business plan for the first time? Learn by looking up examples of other business plans or templates like these from Smartsheet .
• Software for accounting and financial planning. Many small businesses use Quickbooks, Xero or Netsuite to track revenue and expenses. These may also forecast revenue based on sales history.
• Business loan resources. To cover your funding needs, think through the types of business loans that would best serve your business. Once you’ve landed on a loan, compare features and interest rates to help you make a decision.
• Survey tools. For in-depth market research, you can build a survey and send to your target customers through a data research company like GWI.

Small business mentoring

Experienced mentors can guide you to making effective business decisions and unlock new potential for growth. Where to find small business mentors:

• SBA. You can find resources and free or low-cost mentors through the SBA’s local assistance tool .
• Small Business Development Centers. SBDCs provide specialized training programs in your local area covering specialized topics like marketing, data research and business management.
• Community Development Financial Institutions. CDFIs   are financial organizations like banks and credit unions that are built to develop the community. Alongside banking and lending services, CDFIs offer training programs and resources.
• SCORE. SCORE is an organization that partners with the SBA to bring resources to small business owners. Mentorship is at the core of what the organization does, and it can match you with a local mentor through its online locator tool.
• Local Chamber of Commerce. These local organizations are known for supporting business networking. They may help you find a mentorship program, or you may build a relationship with another successful entrepreneur through networking events.
• Nonprofit organizations. Some nonprofit organizations are dedicated to supporting small business owners with funding, trainings and mentorship programs. These are typically local programs. For example, NYPACE is a nonprofit that offers free consulting to underserved entrepreneurs in New York.

Bottom line

Your business plan should outline key information about your company, products and the strategy for getting those products in the hands of your customers. Every business plan looks different, but there is essential information to include in every plan, such as who your target customer is and your expected revenue. The business plan serves to help you get business funding and outline exact goals and steps to growing your company.

Frequently asked questions

Do i need a business plan to apply for a business loan, how do i write a simple business plan, what basic items should be included in a business plan.

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4 Steps to Prepare the Best Business Loan Application

Meredith Wood

6 min. read

Updated October 27, 2023

The act of applying for a small business loan can be intimidating. You are excited about the prospect of obtaining a loan to grow your business, but at the same time, you are worried about making a mistake that could have a negative impact on your finances.

Learning more about a small business loan does not mean you have to apply. Instead, you can use this process to better understand what goes into obtaining a loan, how it could benefit you, and which steps to take if you decide it is the right decision.

Every business is in a unique position. For example, you may be seeking a loan despite the fact that your credit is less than excellent. Or maybe you are buying a home at the same time you are seeking a business loan.

Regardless of your situation, there are things you need to understand about applying for a business loan, before starting the application.

• 1. Prep your finances before you start

The process of getting started is easier than most people realize. This is all about organizing your finances, knowing your options, and moving forward in the appropriate manner.

Here are two things you want to do before you get started:

Organize your finances

One of the primary fears associated with a small business loan application is the amount of information required. There is no way around this, as every lender requires a variety of information. The U.S. Small Business Administration provides helpful information about loans and the financial documents required to apply for various types of loans.

Know what type of business loans are available, the terms and conditions associated with each one, and the process of applying. It may take some time to collect this information, but it will help you make the best decision going forward.

• 2. Decide if you want to apply to a local bank or online

Many years ago, the only way to obtain a small business loan was to get in touch with a local lender and let them guide you through the process.

In today’s world, getting an online business loan is also an option. But, what does that mean for you? Where should you start? Let’s break it down:

The benefits of dealing with a local bank:

• Ability to meet face to face throughout the process
• You may already have an existing relationship with the bank
• Opportunity to ask others in your area about their experience with the lender
• A bank loan will always be cheaper than an online loan

The advantages of an online business loan:

• Faster time to funding
• Easier applications
• Ability to connect with multiple lenders via one application
• Options for those with bad credit

Obviously, both products have benefits, but there are only two questions you should really ask yourself to decide where to start your search:

Can I qualify for a bank loan?

Bank loans are notoriously hard to get approved for. You’re going to need a 700+ credit score, strong revenues, profitability, and good cash flow. If this sounds like your business, you should probably start with a bank, as you stand a better chance than most, and to reiterate, a bank loan will always be the lowest cost capital available.

How fast do I need this money?

Even if you think you could get approved by a bank, keep in mind that the process could take weeks, if not months. If you need cash fast, your best option is going to be online. Many online lenders can get you funded in days, and it may be worth it for you to pay a little bit more to meet this immediate need.

Only you can decide which option is best for you and your company, but make sure to be honest with yourself about your approval chances, and what you really need this money for.

• 3. Think like a lender

You’ve prepped for your loan search, decided where you want to start the search, so lets talk about what lenders will be looking for during this search. Now, every lender has different criteria they use to underwrite, but here are the most common factors these lenders will consider:

• Desired loan amount. Yes, the loan amount you want could affect your chances of finding funding. Most often, lenders will not make a loan greater than eight to 12 percent of your annual revenue. So if you have $50,000 a year in revenue, you’re doing yourself a disservice by asking for a $300,000 loan.
• Loan purpose . What are you going to use this loan for? Depending on your answer, you may not be able to work with certain lenders. For example, if you’re looking to buy out a partner or acquire a new business, you might have more trouble finding a loan than if you were looking for working capital or to expand your business. Be upfront and specific about how you intend to use the funds with any lender.
• Credit score. Your personal credit score is a very important factor in the process. Some lenders have a set threshold that they can work with (only borrowers with a 600+ credit score, or 700+, for example.). You should pull your credit score before you apply, and then ask lenders what their minimum credit score requirement is. This way, neither of you waste your time.
• Annual revenue. Lenders want to know your business is making enough to pay back your loan. The higher your revenue, the better.
• Average bank balance. Not only do lenders want to know how your sales are, but they want to know how you manage the cash coming in. Almost every lender will ask to see your business bank statements to verify what your average bank balance is. They want to know you keep cash on hand, ensuring your business has the funds to cover loan payments.
• The profitability of your business . To reiterate, it’s great if your business has strong sales, and your bank balance is solid, but if your business isn’t profitable, lenders may be hesitant to work with you. How will the loan payment work into this equation? That being said, lack of profitability can happen when businesses experience high-growth, so if you aren’t profitable, you still might have a chance, as long as the other factors are strong.
• Industry. There are some industries that certain lenders deem “riskier,” and every lender is different. Along with asking a lender what their minimum credit score threshold is, ask them if they will work with your industry.
• 4. Follow best practices

Before you do anything, review the business loan application in its entirety. If you have any questions, reach out to the lender before starting. This will clear the air and improve your chances of avoiding mistakes that delay the process.

As you move through the application, these tips are critical to your success:

• Be truthful and accurate with every bit of information you provide. Lenders will require certain documentation to verify this information (such as your tax returns to verify revenue), so you need to make sure your answers match what these documents reveal.
• Be thorough. More information is always better.
• Don’t delay in providing follow-up information, if required. You want to provide lenders with what they need while your application is still top of mind.

Once you have an application in front of you, the only thing left is to complete it and wait for final word from the lender. 

Meredith Wood is the Editor-in-Chief at Fundera , an online marketplace for small business loans that matches business owners with the best funding providers for their business. Prior to Fundera, Meredith was the CCO at Funding Gates. Meredith is a resident Finance Advisor on American Express OPEN Forum and an avid business writer. Her advice consistently appears on such sites as Yahoo!, Fox Business, Amex OPEN, AllBusiness, and many more.

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