facebook reviews business page

Kate Bojkov

Mastering facebook reviews: the complete 2024 guide.

Activate the Facebook Reviews tab on your Facebook business Page and grow with customer feedback.

Facebook reviews, or recommendations, are a vital part of a business’s online reputation.

After all, they provide the best type of social proof you can get, increase the visibility of your business, and help you convert visitors into dedicated customers.

Moreover, the impact customer reviews have on your business cannot be underestimated. The vast majority of U.S. adults (82%) say they check online reviews before a purchase. Also, over 18% of U.S. adults say they had bought something through Facebook.

So keep on reading as we tell you all about Facebook reviews, how to add them to your page, and how they help your business succeed in today’s day and age.

About Facebook recommendations former Facebook reviews

Facebook Recommendations are a feature on Facebook that allows users to provide feedback about their experiences with businesses, services, or products.

Unlike traditional star-rated reviews, Recommendations enable users to simply recommend or not recommend a business to their friends and network. These Recommendations can include written feedback, photos, and tags, creating a more comprehensive and social form of review. This feature integrates directly into a business’s Facebook Page, making it easier for potential customers to see authentic opinions and experiences shared by real users.

Note: Facebook’s ‘Recommendations’ feature is the evolution of the older ‘Reviews’ system, and you can still find it under the ‘Reviews’ tab of Facebook pages. However, instead of using the old star rating system, buyers recommend (or not) a product or a business, share a written opinion, and leave tags and images (should they choose to).

FYI: You can embed Facebook reviews widget  automatically with  EmbedReviews platform.  Start a free trial  and display your Facebook Page recommnedations now. 

Embed Facebook Recommendations and Reviews on your Website

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How to set up your Facebook business page reviews?

You can very quickly and very easily add your Facebook Reviews tab on your official page. Just complete these straightforward steps:

• Log in to your account and go to your business Facebook page ;
• Click on your profile image (top-right corner and tap ‘Settings & privacy’ ;

That’s it! Now, your ‘Reviews’ tab will be live on your official page, and your customers can share their experiences with your business for everyone to see.

Note: Once you activate the ‘Reviews’ tab and start getting feedback, you won’t be able to delete Facebook reviews yourself. You will have to flag innacurate reviews and Facebook’s team will deal with them if they violate Facebook’s Community Standards.

How to get your Facebook Reviews page link?

Google My Business has made getting a  Google review link  easy, but getting a Facebook review link will be a bit different. No worries, we’ll show you two easy ways to do it!

Option 1: Copy the reviews page URL

To get your Facebook Reviews link, you have to follow two simple steps:

• Log in to your Facebook page —start by logging into your Facebook account and navigating to your official business page;
• Add ‘/review’ to your page URL —find the browser address bar, click at the end of it, and then simply type ‘/review’ after your page URL;
• Copy the URL to share it —simply copy the entire string you see in the address bar for future use. For instance, https://www.facebook.com/embedreviews/reviews is EmbedSocial’s Facebook Reviews page link – as shown below:

Congratulations, you have it!

Now, share the Reviews link of your Facebook business page across the internet, such as on your website, in emails, in your newsletters, or on your social media platforms, i.e., anywhere you see a chance to invite your customers to review you.

Note: When sending the link, also add a brief explanation on  how your customers can leave you a Facebook review for your product and services.

Option 2: Build your own direct Facebook review link

What if your customers are not logged into their personal or business accounts? If you send them the above link, they’ll be asked to log into Facebook first, which may discourage them from reviewing your business. No worries, here’s a solution to that:

• Utilize the Facebook login URL ->  www.facebook.com/login/
• Put a redirect to your reviews page by adding “next” ->  www.facebook.com/login/?next=
• Convert your page URL into the corresponding equivalent in HTML and add it after the “next” component ->  https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2Fembedreviews%2Freviews%2F

As you can see, it’s not complicated at all! Just replace the colon (:) with %3A and the slash (/) with %2F. That way, whenever the customer logs in to their account, they’ll be redirected to your reviews page. Works like a charm every time!

How can your customers leave you Facebook reviews?

Since the introduction of the ‘Recommendations’ review system, your clients will no longer have to select a number of stars to describe your products and/or services. They only have to navigate to your page’s ‘Reviews’ tab or follow the above ‘Reviews’ link.

Once there, they only have to tap ‘Yes’ or ‘No’ under the ‘Do you recommend [your business name]’ message. Then, the ‘Recommendation’ box will open and prompt users to share their thoughts about your business. They’ll have to write at least 25 characters.

As users leave you new reviews, they will start appearing at the top of the ‘Reviews’ tab feed of your Facebook business page.

How to respond to your Facebook reviews?

You must respond to all (or most of) your Facebook reviews, both positive and negative. That’s the best way to maintain a strong online presence and build trust with your customers.

To respond to Facebook reviews, you will typically get a notification on Facebook or via email , and when you click on it, it will take you directly to that review, so you can check out the review, and provide your reply—it’s as easy as writing a comment on a Facebook post.

Here are some practical  review reply templates  for review responses:

Positive reviews response example:

Hello [Reviewer’s Name], Thank you so much for your kind review! We’re thrilled to hear that you had a great customer experience with our [product/service]. Our team works hard to provide excellent customer service, and we’re glad to see that it’s making a difference. We appreciate your support and would love for you to share your experience with your friends and family. If you have any other feedback or suggestions, please don’t hesitate to reach out. We look forward to serving you again soon! Warm regards, [Your Name] [Business Name]

Negative reviews response example

Hello [Reviewer’s Name], We apologize for the less than satisfactory experience you had with our [product/service]. It’s essential for us to maintain high standards, and we’re sorry that we did not meet your expectations this time. We’d like to learn more about your experience and find a way to make things right. Please reach out to us at [contact information] or send us a private message so we can discuss this further and find a suitable resolution. Again, we apologize for any inconvenience caused, and we appreciate your feedback as it helps us improve and provide better service in the future. Sincerely, [Your Name] [Business Name]

How to report a Facebook review?

Sometimes you may receive fake negative reviews that affect your online reputation. Naturally, you have to deal with negative reviews as soon as possible. But, since you cannot outright delete them, you’ll have to report them for violating Facebook’s Community Standards :

• Find the negative review in your ‘Reviews’ tab ;

• Choose to receive notifications about the report and click ‘Submit’ ;

Here’s a brief video covering the entire process:

How to get new reviews for your Facebook business pages?

The fun part starts here: finding cool new ways to motivate your customers to leave you positive Facebook recommendations.

These are some of the strategies you can try out include:

• Adding a physical ‘Review’ sign at your place of business— you can edit and place the official ‘ Facebook Review Us ‘ stickers anywhere from your counter to your tables, walls, shopping windows, or any other prominent sections of your premises;
• Use the Facebook Wi-Fi feature— set up Facebook Wi-Fi in your business location to get more customer reviews, which will allow your visitors to hook up to your guest Wi-Fi for free once they check in to your Facebook business page and leave you a review;
• Embed a digital ‘Review us on Facebook’ button— you can place this button anywhere from your homepage to your blog and social media sites;
• Create a Facebook contest —you can always stage a discount contest for your customers, who will be able to participate if they leave you a Facebook review;
• Asking your regular customers— you can always ask for a review outright, especially your regular visitors, which will be included to help you out. You can either ask them in person or send them an email such as this one, along with the promise of a discount:

“Thanks for stopping by again [customer name]”.  “Do you use Facebook? The reason I ask is that we have a Facebook Reviews section that we use to collect our customer’s comments. Would you be interested in posting one?”   Here is our link (link to Facebook reviews section) Thank you so much. [Your Name] [Your Company Name]

Need more strategies for getting Facebook reviews?

Check the detailed blog post covering 5 ways to get Facebook reviews for your business, or download the Facebook reviews guide:

How to display your Facebook reviews on your website?

One of the best ways to collect more reviews is to promote your existing recommendations across your website and add the relevant CTA buttons for review collection. Additionally, the ability to embed Facebook reviews on your website boosts trust and provides real-time evidence of the experiences shared by your real customers.

The Facebook reviews widget has a direct API integration with Facebook, and with just one click enables users to aggregate all their Facebook page reviews and display on their website with an embeddable code:

Here is an example:

The best part? The widget allows you to combine reviews from all popular social media platforms and review sources like Facebook, Yelp, and Google , into one stunning widget. Moreover, you can import third-party reviews and craft custom testimonials.

Check below the various widget layouts, including sliders, grids, and rating badges and pick one to signup and create yours.

Facebook Reviews Feed

Embed Facebook reviews in a slider.

Facebook Reviews Table

Show reviews in a full-page feed.

Facebook Reviews Popup

Display Facebook reviews in a popover widget.

Facebook Reviews Slider

Show Facebook reviews in a modern slider.

Want more cool stuff? Explore early products

Step-by-step guide on collecting Facebook reviews . Related article

In case you are using a web builder to build your website, the code works with the most popular CMS and website builders, so click on your specific website builder to proceed:

• Facebook Reviews for WordPress
• Facebook Reviews for Squarespace
• Facebook Reviews for PageCloud
• Facebook Reviews for Weebly
• Facebook Reviews for Wix
• Facebook Reviews for Shopify
• Facebook Reviews for Webflow

What are the benefits of Facebook reviews?

Every serious business must collect Facebook reviews/recommendations nowadays as they come with several advantages, including but not limited to the following:

1. They increase your organic reach

Positive reviews and recommendations can help your business gain more visibility on Facebook, as they may appear in the Facebook Feeds of the reviewer’s friends or when someone asks for recommendations. This increased exposure can attract more potential customers.

How? When a customer recommends your bakery on Facebook, their friends might see the recommendation in their Feed, thus sparking interest in your products and driving more foot traffic to your bakery.

2. They boost your brand credibility

A collection of positive reviews and recommendations serves as  social proof , demonstrating that your business is reliable, trustworthy, and offers great experiences, which can influence potential customers to choose your products or services over your competitors.

How? A new user visiting your digital marketing agency’s Facebook page sees numerous glowing reviews from satisfied clients. This positive feedback instills confidence in the user, making them more likely to engage with your agency.

3. They improve your search engine ranking

Positive reviews can improve your search engine ranking, as search engines also consider  user-generated content about a certain business in their ranking algorithms.

How? Your restaurant has numerous positive reviews on Facebook. When someone searches for restaurants in your area, your restaurant is more likely to appear higher in the search results due to the positive feedback.

4. They help you gain your visitors’ trust

When potential customers see a high volume of positive reviews, they are more likely to trust your business and feel confident in their decision to engage with your products or services.

How? A potential client is considering hiring your home cleaning service. Upon seeing the numerous positive reviews on your Facebook page, they feel reassured that your service is reliable and trustworthy, making them more likely to hire you.

Hopefully, our guide on Facebook business reviews gives you specific directions on improving your  online reputation management  and leveling up your digital marketing strategy.

Remember, getting more reviews on Facebook (and other social media sites) can take a little effort, but it’s an investment that pays off in the long run. We promise!

FAQs about Facebook reviews

Yes, Facebook reviews still exist, but they have evolved into a new format called ‘ Facebook Recommendations ‘, which no longer uses the previous star-based system. Users now recommend (or not) a certain business or product and leave a text-based review. They also have the option to add various tags and relevant images. This new format allows for more context and encourages users to provide more valuable feedback for potential customers.

To see the reviews of your or other businesses, you will have to navigate to the official page and click on the ‘Reviews’ tab underneath the profile image. If the tab is not there, the ‘Reviews’ feature has to be activated through the page’s ‘Privacy’ section.

No, Facebook reviews are not private. When a user leaves a review on a business Page, it is publicly visible to anyone visiting said Page. This allows potential customers to read about the experiences of others, which can influence their decision to engage with the business.

As a business owner, you cannot directly delete Facebook Reviews left by users. However, you can report a review if it violates Facebook’s Community Standards or contains spam. Then, if Facebook determines the review is inappropriate, they may remove it. Alternatively, you can disable the ‘Reviews’ tab on your business Page, which will hide all reviews from your Page, but this will make it harder for potential customers to learn more about your business.

While you cannot directly remove a bad review on Facebook, you can take steps to address it. First, respond to the review professionally and empathetically, offering to address the issue and rectify the situation. If that doesn’t work and you believe the review is from a fake account, spam, or violates Facebook’s Community Standards, you can report it to Facebook for review.

• Pew Research Center report
• 2020 eMarketer report

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Co-Founder of EmbedSocial and Head of Growth. A previous owner of a Facebook Partner Company and a digital marketing agency. Marketing API geek and a Call of Duty fan.

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How to Get Facebook Reviews for Your Business Page (15 Easy Ways)

Wondering how to get Facebook reviews with ease?

Since it’s the largest social network in the world, Facebook business reviews can be a great way for your brand to get ahead of the competition.

But getting customers to leave reviews on your Facebook page can be tough.

In this article, we’ll show you how to get customer reviews on your Facebook business page and easily transform people into customers.

Here’s a table of content to help you navigate this article quickly. Click any section to jump right to it.

• Enable Reviews for Your Facebook Page
• Promote Your Page on Other Social Media Platforms
• Embed Facebook Reviews on Your Website
• Add a Facebook Review Widget
• Send Email Invitations to Recent Customers
• Write a Facebook Post Asking for Reviews
• Ask for Reviews via Facebook Messenger
• Send SMS Messages Asking for Feedback
• Enable Notifications for New Reviews
• Respond to Negative Reviews
• Answer Comments and Questions From Fans
• Promote Stand-Out Reviews on Facebook
• Encourage Facebook Check-Ins
• Ask for Reviews in Person
• Offer Discounts and Rewards

Before we get started with our list, let’s see how adding Facebook reviews can help your business.

What Are the Benefits of Getting Facebook Page Reviews?

According to our detailed research on social media statistics , Facebook has more than 3 billion monthly active users. It’s definitely one of the best social media platforms to promote your brand’s products or services online.

By getting Facebook reviews and testimonials for your brand, you’re leveraging social proof in your marketing strategy to improve your online presence.

Here are other benefits of Facebook reviews for small businesses and big brands alike:

• Make your brand’s online reputation more credible to potential customers
• Increase the organic reach of your posts by boosting Facebook page engagement
• Gain the trust of your Facebook page fans and potential customers
• Promote positive customer reviews directly on your page
• Get to the top position in the Facebook professional services finder
• Positive reviews act as social proof , which convinces more people to buy from you
• Boost your site’s SEO when you embed relevant and keyword-rich reviews feeds

Follow the Guidelines for Getting Facebook Business Page Reviews

Before gathering Facebook reviews on your Facebook page, it’s important to check out Facebook’s guidelines and community standards for business recommendations .

According to these recommendations, Facebook reviews should:

• Focus on the product or service offered by the business
• Be based on the user’s personal experience
• Not be from anyone who manages the page for that business

If your reviews don’t meet these guidelines, you can request them to be removed.

With that, let’s take a look at the easiest way to get Facebook reviews and boost your sales.

Easiest Way to Get More Facebook Reviews for Your Brand

For a simple way to get tons of Facebook reviews, you can embed review feeds on your site using a WordPress plugin.

And the best reviews feed plugin you can use to show customer reviews on your site is the Reviews Feed Pro plugin.

Business owners like you use this plugin to create, customize, and embed review feeds on your website in just a few simple clicks — no coding needed.

On top of showing Facebook reviews, you can show feeds with reviews from highly trusted platforms and review sites, like Tripadvisor , Yelp, Google Reviews , Trustpilot and more.

With the plugin’s visual customizer, you can quickly and easily customize the templates and design of your Facebook review feeds using the customization options on the left-hand side.

Plus, Reviews Feed Pro automatically copies the design of your WordPress site. So, your review feeds will perfectly match your branding and look beautiful right away.

The best part?

Reviews Feed Pro comes with a helpful support team who are always ready to lend their expertise and help you out.

Ready to get more Facebook reviews with ease? Grab your copy of Reviews Feed Pro here .

To learn more, you can look at this guide on how to embed Facebook reviews on your WordPress website .

How to Get Facebook Reviews (15 Proven Ways)

Now, let’s go ahead and look at our tried-and-tested methods that you can use to get more Facebook reviews for your brand.

1. Enable Reviews for Your Facebook Page

The first thing to do is make sure you’re allowing visitors to see and leave Facebook reviews.

To do that, first, start managing your Facebook business page and click on the Settings option on the left.

Doing that will allow you to change the settings of your Facebook page.

Next, click on Privacy to change your page’s privacy settings.

On the left, click on the Page and tagging option to continue.

Finally, look for the option labeled Allow others to view and leave reviews on your Page? and toggle it on.

You can now start collecting customer reviews with star rating and Facebook recommendations from your customers, which will be displayed on your Facebook account’s Reviews tab.

Then, you can also add a short call-to-action in your posts to encourage customers to review your business.

2. Promote Your Page on Other Social Media Platforms

If you’re not telling fans on other social media platforms that they can leave reviews on Facebook, they might never find out.

That’s why it’s crucial that you cross-promote your Facebook business page on the different social channels you own, including Twitter, Instagram, and YouTube .

It doesn’t have to be anything fancy. You can simply promote your page or group on other social platforms and ask people to join you.

That way, interested people can follow your brand on Facebook, where they can leave reviews and customer testimonials .

Want to kickstart your social media following on all these platforms?

You can embed social media feeds on your website so visitors can interact with your posts and follow you for more.

3. Embed Facebook Reviews on Your Website

By embedding Facebook reviews on your homepage, you can encourage website visitors to leave more reviews of your brand.

After all, you’re showing people that you check your reviews and listen to what they have to say.

It’s easy to embed a feed of Facebook reviews on your website. All you have to do is use Smash Balloon’s Reviews Feed Pro plugin.

With a few clicks, you can seamlessly connect your page and display beautiful Facebook feeds styled to match your site design.

To help you do this yourself, we’ve put together this guide on how to add a Facebook reviews feed to your WordPress website .

4. Add a Facebook Review Widget

Another way to convince people to leave reviews is to embed a Facebook review widget.

That means anyone browsing your feed only needs a click to visit your Facebook business page and leave a review.

For instance, you can easily add your Facebook reviews feed to your sidebar or footer areas using the Reviews Feed Pro plugin.

Then, you just need to edit the Facebook feed header to something that will encourage your site visitors to review your business, like this:

Using Reviews Feed Pro, you can even embed review widgets to show reviews from other major platforms like Tripadvisor, Yelp, and Google Reviews.

The best part is that you can do this for your own website — even if you’re a WordPress newbie. Check out how to add a social media review widget to your website for more information.

5. Send Email Invitations to Recent Customers

Did you know that email marketing can return $36 for every $1 you spend?

Email marketing can be a fantastic way to promote your brand, convert visitors, and get reviews.

You can directly send an email to your new customers and ask them to drop you a review on Facebook. To sweeten the deal, you can try offering discounts, coupons, free trials, and more.

If you want to get started with email marketing, here are some great ways to grow your email list .

6. Write a Facebook Post Asking for Reviews

Sometimes, satisfied customers on your Facebook page might have just forgotten to leave a review.

To fix this, you can create a new post on Facebook and remind your customers to leave a review.

You can also add an engaging image to the Facebook post so you’ll have an easier time grabbing people’s attention.

As a bonus, you can also use Facebook Feed Pro to embed photos and remind website visitors to leave reviews.

7. Set Up a Chatbot on Facebook Messenger

Chatbots are getting more attention as technology improves. And as they continue to make inroads in the customer service and marketing industry, they’re proving pretty valuable.

The fact is, messages sent by chatbots tend to have higher open rates, and with customers getting used to them, they’re tools worth utilizing.

Asking for a review using a Facebook Messenger chatbot can help you reach lots of new people easily. And that means more reviews for your business.

If you think a chatbot can be helpful, check out our full list of the best Facebook marketing tools .

8. Send SMS Messages Asking for Feedback

Did you know the majority of all searches for local businesses nowadays happen on mobile devices?

The truth is, much of the online world is navigated by mobile now, so collecting reviews in this way makes it super convenient for your customers.

You can use the power of mobile to get more Facebook reviews by asking customers to leave a review via SMS.

If customers have opted in to receive updates via text message, send them a short message containing a link to leave feedback on your Facebook page.

Just make sure you keep your messages short and to-the-point, so people are more likely to read through them.

On top of Facebook pages, you can use SMS messages to grow your Instagram account , Facebook group, Twitter page, and more.

9. Enable Notifications for New Reviews

If you aren’t notified when people leave new reviews, you can’t respond to them or share them with others.

The easiest way to solve this is to enable notifications for new reviews. That way, Facebook will let you know whenever someone leaves a new review.

To enable notifications for new Facebook reviews, follow these steps:

• Go to your Facebook page
• Click Settings on the left column
• Click Notifications
• Next to New Page review, click Turn On

Once that option is activated, you’ll be notified whenever someone leaves feedback on your Facebook business page.

And if you get negative Facebook reviews , you can now respond to them immediately.

10. Respond To Negative Reviews

While bad reviews can harm your brand, there are ways you can turn them into positive reviews.

Here are the steps you can take when faced with a negative Facebook review:

• Respond to the review as fast as you can
• Start by politely apologizing for the problem
• Offer them ways to reach out to your support team
• Remind them to change the review score if you helped solve the issue

By helping a customer with a problem like this, you can improve your brand’s reputation and encourage others to leave their feedback as well.

We’ve got a full article on how to handle negative Facebook reviews here that you can check out.

11. Answer Comments and Questions From Fans

Following on from responding to negative feedback, you should also reply to comments on your Facebook business page and questions from potential customers.

If people see your page is busy with activities and conversations about your product, they’re more likely to ask their own questions.

Plus, answering questions removes obstacles that prevent people from shopping with you.

Even better, if customers have a great experience with the buying process, they’re much more likely to leave a review describing that positive experience.

You can also embed Facebook posts on your website to show these interactions to your visitors.

12. Promote Stand-Out Reviews on Facebook

Actively highlighting the feedback you receive on Facebook is another way to draw attention to your reviews tab.

You can make it a regular feature to promote the best reviews on your page to celebrate your customers and add a call to action for others to leave their own feedback.

Why not run a Facebook Live stream where you read out your recommendations, making it an event your fans can rally around and engage with?

Pro-tip : Are your reviews presented as videos? You can also use Custom Facebook Feed Pro to embed Facebook videos on your website .

13. Encourage Facebook Check-Ins

The likes of Foursquare made virtual check-ins to business locations a viral trend.

Facebook took that functionality and added it to business pages where customers can check-in, notifying friends of their location.

Facebook’s check-in functionality also has a nifty feature to help you collect reviews. After someone checks in, they receive a message from Facebook afterward, asking them to review the business.

For a lot of business pages on Facebook, it’s another excellent way to get more reviews for your Facebook page.

On top of getting new reviews, you can also get tons of Facebook likes for your page this way.

14. Remember to Ask for Reviews in Person

Most of the tips in this article focus on getting Facebook reviews online.

But if you have a physical business, you have a great chance to remind them to leave a review on your Facebook page.

You can do that verbally or with reminders around your store. For instance, you can add the review URL on your receipts, hang up signs in your store, and so on.

We’ve got a list of the best visual content creation tools to help you design beautiful signs with ease.

15. Offer Discounts and Rewards

You can also give out discounts or rewards to people in exchange for Facebook reviews.

Here are a few examples to help you get started:

• Offer a discount coupon
• Enter people into an online giveaway
• Give out free product samples
• Offer a free trial of new products

Give these offers a try, and you can see which works best for your business. In some cases, it might be best to run your incentives for a limited time.

In some states, offering incentives for reviews is forbidden or requires disclosure, so make sure to check your local laws.

If you want to run a giveaway for people who leave reviews, check out our list of the best WordPress giveaway plugins .

There you have it!

In this article, you’ve learned how to get Facebook reviews for your business page. Give these a try, and you can improve the trust of your customers, increase sales, and grow your business.

For a simple way to get lots of Facebook reviews, you can embed a reviews feed on your website. As a result, you can easily grab people’s attention and remind them to leave a review.

Ready to embed Facebook review feeds? Get your copy of Reviews Feed Pro here .

If you’re interested in increasing your Facebook page engagement, check out our tutorial on how to display a Facebook Events calendar on your website .

Hi! Just wanted to ask – what do you call the picture on No. 5 (Send Email Invitations to Recent Customers). How do I make one? Is there an app or a website? I can’t seem to find how to make one online. Thank you!

Hi Joanna, thanks so much for your question.

That picture is a screenshot from an email newsletter. You can recreate it by adding individual call to action buttons in the body of the email, or, depending on which email provider you use, they may have social media buttons you can embed.

Hope this helps! 🙂

Hi i log in to facebook but is saying account disabled so how am i going to do it

Hi Victoria,

Thank you for contacting us! I’m sorry for the long delay in our response; your comment went out of our radar. This looks like a problem with the Facebook account itself; you could try using a different Facebook account. If you have any other questions, feel free to contact us using the support form here https://smashballoon.com/support/

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How to write a review or recommendation on any Facebook business page

• You can write a review on Facebook to help others make an informed decision about a business.
• To leave a review on Facebook, you can either recommend or not recommend a business. 
• You can leave this recommendation directly on a Facebook business page.

If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.

There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.

Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations. 

Here's everything you need to know about Facebook recommendations.

How are Facebook recommendations different from reviews?

While they serve a similar purpose, there are a few key differences between recommendations and reviews. 

First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.

What are the benefits of using Facebook recommendations?

When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere). 

Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.

How to write a review on Facebook

1. Go to the Facebook page of the business you want to review. 

2. Click the Reviews tab.

3. Underneath Do you recommend [Business Name]? click Yes or No .

4. Write your review about the business. Reviews must be at least 25 characters long.

5. In the Sharing section , select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post . 

• Main content

How To Get Facebook Reviews: 10 Strategies For Your Biz Page

Today more than ever, online reviews are a critical aspect of consumers’ purchasing decisions. And with the rise of social media, they have become an essential part of how people evaluate products and services. Facebook reviews are no different for businesses to have.

Since Facebook is the most popular social media platform, it has also become a hub for users to share their first-hand experiences and opinions on business pages.

So, are you wondering how to get more reviews on Facebook?

Here are ten practical tips to help you get started.

Table of Contents

What Are The Benefits of Online Reviews?

Before discussing the strategies, let’s first understand why online reviews are so important.

• Build Trust. Positive reviews from satisfied users can build trust with potential customers . It shows that your business has a good reputation and provides excellent products or services.
• Increase Visibility. Reviews on platforms like Facebook can boost your business’s visibility as they often appear in search engine results.
• Improve SEO. Reviews can also improve your search engine rankings as they are considered a form of user-generated content, which is highly valued by search engines.
• Customer Feedback. Online reviews provide valuable feedback from customers, allowing you to identify areas for improvement and make necessary changes.

What Are the Official Guidelines for Facebook Reviews?

When it comes to managing reviews on your business’s Facebook page, there are some official guidelines that you should be aware of:

• Moderation. You can moderate the reviews on your page by hiding or deleting them if they violate Facebook’s Community Standards.
• Reporting Fake Reviews. If you believe a review is fake or spam, you can report it to Facebook for review.
• Responding to Reviews. You can respond publicly or privately to reviews on your page, depending on the nature of the feedback.
• Asking Customers for Reviews. While you can’t incentivize customers to leave positive reviews, you are allowed to ask them for honest feedback.

Remember that recommendations that don’t follow Facebook’s community standards may be removed, so make sure to familiarize yourself with them before managing your reviews.

The key points are:

• Authenticity

Treat all users, including those leaving negative reviews, with respect and dignity. Avoid attacking or belittling them in your responses and focus on resolving any issues they may have.

10 Effective Strategies to Get More Facebook Reviews on Your Facebook Business Page

Now that you understand the importance of online reviews and the guidelines for managing them on Facebook, let’s dive into ten practical strategies to get more Facebook reviews on your business page .

Turn On Reviews For Your Facebook Page

First thing first.

Before you can get reviews, you need to make sure that they are enabled on your page.

To do this, go to your profile and choose the page you want to check.

Select the correct fan page and then click “ Settings & Privacy “:

On the next page, click “Privacy” in the left menu:

The last step is to click on “ Page and Tagging “, to finally see the option called “ Allow others to view and leave reviews on your Page? “.

Make sure the tagging is On:

Encourage Customers to Leave Facebook Reviews

Sometimes, all you need to do is ask.

Don’t be afraid to reach out to your customers and politely request them to leave a review on your Facebook page. You can do this through email marketing , social media posts, or even in-store signage.

When reaching out, make writing a review as simple as possible by providing a direct link to your page or instructions on how to navigate there.

A good template you can use to request reviews is:

>Hello [Customer Name],

>We hope you had a great experience with our product/service.

>We would love to hear your thoughts and feedback on our Facebook page.

>It will only take a few minutes, and your review will help us improve our services for future customers.

>Thank you for your support!

Of course, make sure to thank customers who have already left reviews and let them know their feedback is valuable to your business.

Respond To Reviews

Not only should you encourage customers to leave reviews, but also respond to them.

Acknowledge both positive and negative reviews and thank the reviewers for taking the time to share their experiences.

This shows that you care about your customers’ opinions and are willing to address any concerns they may have. It also gives potential customers a positive image of your brand, knowing that you value and engage with feedback.

For example,  you can respond to a positive review by saying:

>Thank you [Reviewer’s Name] for your kind words and support. We are happy to hear that you had a great experience with us.

For negative reviews, try to address the issue and offer solutions or an apology if necessary.

For example,  you can respond to a negative review by saying:

>We apologize for any inconvenience caused, [Reviewer’s Name]. Please send us a direct message so we can further assist you with this issue.

Remember to keep your tone professional, and respectful, and maintain Facebook’s community standards.

Share Positive Reviews On Other Social Media

Sharing positive reviews on your social media platforms is an effective way to promote your brand and encourage others to leave reviews.

If you don’t have any, you can consider purchasing real Facebook reviews as a way to boost your page’s credibility and encourage more reviews from others.

You can also take screenshots of positive reviews and share them on platforms like Instagram or Twitter, along with a link to your Facebook page for people to leave their reviews.

This also shows appreciation for customers who took the time to share their positive experiences.

They may feel more inclined to leave a review again in the future or share your brand with their network, leading to more reviews.

Implement A Review Generation System

Another effective strategy is to implement a review generation system.

This can be as simple as sending an automated email after a customer has made a purchase, asking them to leave a review on your Facebook page.

You can try a pop-up form on your website, offering a discount or freebie in exchange for leaving a review. 

Alternatively, you can implement a review generation system for engaged customers who complete a specific action on your website, like the case of SlideModel reviews , where engaged users are invited to leave a review after downloading a presentation template.

Make sure to check Facebook’s policies and guidelines when it comes to incentives for reviews.

Offer Great Customer Service

Customer service is a key factor in getting positive reviews.

Make sure to provide top-notch customer service to every customer, whether it’s through fast shipping, easy returns, or excellent communication.

If customers have a great experience with your business, they are more likely to leave a positive review and recommend your brand to others.

Engage With Your Audience Regularly

Engaging with your audience regularly not only helps build a relationship with them but also reminds them to leave a review.

You can do this by responding to comments and messages, posting interesting content, and running promotions or giveaways.

When customers see your brand actively engaging with its audience, they may feel more inclined to leave a review as they know their feedback will be valued and acknowledged .

For example,  you can post a poll or ask for suggestions on your Facebook page and include a call-to-action to leave a review.

Utilize Facebook Ads

Facebook ads can be a powerful tool in promoting your page and getting more reviews.

You can create an ad specifically targeting people who have recently engaged with your brand or visited your website, encouraging them to leave a review.

By reaching out to those who are already familiar with your brand, they may be more likely to take the time to leave a review.

To create a targeted ad, go to the Ads Manager and select the objective “Get More Page Likes” or “Engagement”.

From there, you can specify your target audience and budget.

Encourage Facebook Check-ins

Another way to increase reviews is by encouraging customers to check in on your business on Facebook.

This not only promotes your page but also makes it easier for customers to leave a review directly from the check-in.

You can offer incentives like discounts or freebies for customers who check in and leave a review, further motivating them to do so.

Add The Facebook Reviews Tab to Your Business Website

If you have a business website, make sure to add the reviews tab to your Facebook page .

This way, potential customers can easily see your overall review rating and read individual reviews without having to leave your website.

It also makes it more convenient for them to leave a review if they are already browsing your site.

How To Leave A Facebook Review

Not only should you try to generate Facebook reviews for your page but leave reviews for other businesses you have purchased from or did business with.

Here’s how to leave a Facebook review:

First, log into your Facebook account and visit the business page you want to review. Scroll down until you see the Reviews section.

Click on the stars to select your rating. A box will pop up asking you to describe your experience.

Write a detailed review being as specific as possible about what you liked or didn’t like. You can also upload photos to support your review.

Once you’re done, click “Post” to publish your review publicly on that page.

FAQs: Generating Facebook Reviews

There could be several reasons why you are not getting reviews on Facebook. It could be due to a lack of customer engagement, negative experiences with your business, or difficulty in leaving a review. But first, make sure you have enabled reviews on your page and have actively encouraged customers to leave reviews.

Facebook does not allow businesses to delete or hide negative reviews. However, you can report a review if it violates Facebook’s policies and guidelines . Otherwise, it is best to respond to the review professionally and try to address any concerns the customer may have.

Yes, you can offer incentives for customers to leave reviews, but make sure to follow Facebook’s guidelines and policies when it comes to offering rewards for reviews.

Final Words

Getting reviews on Facebook is an essential aspect of building a strong online presence and establishing trust with your audience.

By implementing these strategies, you can encourage more reviews and improve your overall review rating on Facebook.

Remember to always respond to reviews, whether positive or negative, professionally and respectfully. This shows that you value and appreciate customer feedback, leading to better customer relationships and more positive reviews in the future.

Remember, a great user experience leads to great reviews , so make sure to prioritize providing excellent customer service at all times. 

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2 thoughts on “how to get facebook reviews: 10 strategies for your biz page”.

All good tips Lisa. Engaging your Facebook Fans – and followers in general – regularly influences them to organically publish glowing reviews because they luv ya and wish to express it. Genuinely, it is kinda easy to score these types of reviews since you mainly need to care about the well-being of your tribe, listen to them and show up to respond. Smart post my friend.

Thanks Ryan. Of course it’s best to engage with folks on the social networks unless they are spamming you.Appreciate your coming by and taking the time to comment Ryan. Have a great day!

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• Social Media Management
• Review Management

10 Ways To Get More Facebook Reviews For Your Business

Maximize Facebook reviews with our guide. Read and learn the best 10 strategies to boost engagement, trust, and reputation for your business.

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature.

Facebook Reviews are gold. They influence 80% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook?

Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing. They’re like the modern-day version of your best friend’s recommendation and can seriously sway potential customers to check out your Facebook business page.

But getting those reviews isn’t always easy. How do you encourage happy customers to share their thoughts?

In this blog, we wil discuss how you can get an influx of organic, authentic, and positive reviews on Facebook to enhance your social proof. Let’s dive in!

What Are Facebook Reviews? What Do They Mean for Your Business?

Facebook reviews are feedback that customers leave on the Facebook business page for the service they received or the product they purchased from the business. These reviews include recommendation tag, star ratings (from 1 to 5), and written comments that describe the user’s experience with the brand.

The number of reviews and star ratings, along with the comments, gives potential customers insight into what it’s like to interact with your business and helps them decide whether or not to choose you.

Your followers can visit your page and look for the ‘Review’ tab at the top to read the reviews given by other users.

Let us look at why business reviews on Facebook are important for you:

• Builds a Positive Brand Image: Positive reviews of a user based on their first-hand experience with the brand are perceived as more authentic than brand promotions. Facebook reviews are user-generated and, therefore, are more authentic and play a critical role in influencing new customers.
• Gives More Information: 93% of users confirm they go online to fetch product reviews. At such times, Facebook reviews stand out as a crucial resource for consumers to learn more about your business. The reviews provide critical information, such as what you do and how good you are at it. This information guides the customers in making informed decisions.
• Gains Trust : Even you would agree that products with 5-star ratings and reviews are more trustworthy. Good reviews paint an image that your business provides a great client experience and is trustworthy and reliable. Such higher ratings increase consumer trust and convince them to prefer your offerings over those of the competitors.
• Increases User engagement :Facebook provides a two-way street, both for consumers and the brand, to interact. A Facebook user can leave reviews or comment on the post of the brand. At the same time, prompt responses by your business can influence consumers’ mindsets in a positive direction. This goes on to reflect your business’s commitment to customer feedback and service and motivates them to further engage with your brand.

Setting Up a Reviews Tab on Your Facebook Business Page

Before we jump into how to get Facebook reviews , you need first to enable reviews on your Facebook page. So, let us first start with setting up a review tab on your Facebook business profile. Let’s walk through it!

Step 1: Log in with your business page admin account and open the profile home page.

Step 2: Click on the ‘Settings & Privacy’ button, which is on the top right-hand side of the page.

Step 3: Click on the ‘Settings’ button.

Step 4: Click on ’Page and Tagging,’ which can be found on the left-hand side.

Step 5: You will now see a toggle on the page – ‘Allow others to view and leave reviews on your Page?’.

Step 6: Click on the toggle to activate reviews on your page.

How to Get Facebook Reviews on Your Business Page?

Okay, so now that you understand how to enable reviews and the relevance of Facebook reviews, let us give you the top 10 strategies for getting more reviews on your Facebook pages.

1. Get Facebook Reviews Through Chat

One of the easiest ways for you to request Facebook reviews is via chat.

Chat support has gained momentum and has become a mainstream way of interacting with consumers. In fact, consumers love it, too. 63% of consumers prefer live chat to resolve their concerns.

Your business needs to implement practices in the customer chat support team that make it a habit to ask for a review after every positive interaction. You can train your support team and also give them sample phrases asking for feedback from the consumers. Some polite phrases that can be used for review requests are:

• We value your feedback! Would you be willing to leave us a review on the Facebook reviews tab to let us know how we did?
• Your opinion means a lot to us! If you have a moment, we’d love for you to share your experience on Facebook.
• Thank you for choosing us! We would appreciate it if you could take a moment to leave a review on Facebook.

But wait, there is something else you should know. You can also deploy chatbot technology to make your life easier.

With the help of the Facebook Messenger chatbot, you can easily reach multiple customers and request reviews at the same time. This way, you save a lot of time, money, and effort in fetching more Facebook page reviews.

If this has piqued your interest in chatbot technology, you should learn more about how you can use Facebook Messenger chatbot for your business . This will help you to reach out to your customers and engage with them more efficiently.

While you customize your chatbot, be mindful of creating different chatbot journeys for your customers based on their experiences with you. Therefore, your prompts should be different for each rating.

For instance, in the below image the chatbot responds differently according to the number of star ratings. While in case of one or two stars, it apologizes to the customer for below par experience, it is more thankful and joyous if the customer gives 5 stars.

In the end, remember to share a direct link to your review page, in your chat to encourage the customers for feedback.

2. Get Your Customers to Check-in on Facebook

Facebook has a check-in feature that can also help you collect reviews. After users check-in, Facebook sends them a message requesting a review of the place.

Ensure that your Facebook page is enabled for check-ins because at least 200 friends of the user checking in see the post. At times, such posts attract about 600 impressions as well.

A check-in acts like a user-generated recommendation to users’ friend lists. This is the easiest way to increase your word-of-mouth digitally. Let’s delve into how a check-in helps to attract more reviews:

• More Visibility: Whenever your friend on Facebook checks-in a restaurant on Facebook, does it not pique an interest in you? Similarly, if a customer checks in your business on Facebook, it enhances your social proof. This gives you higher exposure and more visits from the customers to visit the place and leave their reviews.
• Reminder of their Experience: When customers check in on Facebook, it makes them rethink their experience with your business. Facebook also encourages them to share the review of their checked-in location, nudging them effectively to provide feedback.
• Engagement Opportunity: If a customer checks in on your business, they create an opportunity for you to engage with them, thanking them for their visit and asking them to leave a review. This might delight the customer and prompt them to leave an amazing review.

3. Get Reviews Through a ‘Leave Us a Review Email’

Send polite Facebook review request emails to your customers. Sending email requests can give a significant nudge to your customers to leave reviews. Here is a sample mail template you can try out:

Subject – Did you like your experience with us?

Hello (Name),

Thank you very much for trusting us to meet your needs. We hope you had a desirable experience with us.

We are a consumer-centric company that thrives on customer reviews. We would truly appreciate it if

you could leave us feedback about your fantastic or less-than-expected experience. We are waiting to hear about it.

How was it?

Click here to leave us a review.

(Your Company Name)

The good part about email is that it is fast and does not require much effort . All you will need is an email broadcasting tool and a few templates to request customers to leave reviews. However, when sending a mail requesting reviews, keep in mind these two things:

• Ensure you have the updated email addresses of the consumers. Use email verification tools to verify whether the email addresses you have are valid.
• Have compelling email templates that generate desired actions from the consumers.

If you do not receive feedback in one go, don’t hesitate to send a follow-up email. Follow-up email will act as a gentle reminder and nudge the recipient to leave a review. However, remember not to be too pushy, or you may get an undesirable review.

4. Add a ‘Review Us’ Button and Facebook Review Badges

Adding a CTA such as ‘Leave Us a Review” or ”Review Us” button or a custom badge on your website can go a long way in getting feedback from customers.

Both the button and the badge can lead users directly to the Facebook review page. The button makes it seamless for consumers to go to the review page and leave feedback, while the badge displays actual feedback from others, which can influence more new reviews.

The badge integrates reviews onto your website and application, and the buttons are a quick way to get more reviews and enhance the trust in the brand . This creates a win-win for boosting engagement and the brand’s online reputation.

5. Ask for Reviews Through Social Media Posts

Create Facebook posts to fetch more star ratings. Design an engaging post that motivates satisfied customers to leave positive reviews.

The image below represents how you can utilize social media to ask for reviews. In this example, an attractive image has been coupled with a caption encouraging customers to share their feedback. This is a perfect example of a visual combined with a clear CTA to engage consumers and collect valuable reviews.

Here are some easy guidelines for you that will be helpful in designing the post –

• Keep it crisp and clear. Keep in mind what you are asking and make it easy for the customer to understand.
• Provide a direct link to the review section for easy access.
• Thank them in advance for choosing you and for their Facebook review.
• Include eye-catching visuals or graphics in your post to draw attention.
• Choose the right time to post the request. Posting at a time when the audience is more active can lead to a higher response.
• If you receive the reviews, take time to respond and show appreciation to the customer. This will show the value you have for the input and encourage people to give more reviews and future business opportunities.

You do not need to restrain yourself just to Facebook. Go ahead and share similar posts on other social media platforms as well.

Struggling with cross-posting your content across various social media platforms?

Let SocialPilot’s scheduling feature simplify this process for you. Effortlessly schedule and share your review-seeking posts across multiple platforms from a single interface. Whether you want to share the same content everywhere or tailor it to each platform, SocialPilot makes it easy and hassle-free.

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6. Set Notification On for New Reviews

You can enable notifications for new reviews on your business profile. This is crucial as it will help you to respond to each and every feedback and share the good ones on your feed.

How to enable notifications for new Facebook reviews?

Step 1: Go to your Facebook page and click settings on the left column.

Step 2: Click on notifications.

Step 3: Find the New page review button and click on Turn On.

Step 4: Congratulations! You have activated the notifications. You will now be notified whenever someone leaves a star rating on your profile.

Notifications alert businesses as soon as Facebook users add a review to your business profile. When you respond to these feedbacks promptly, you show customers that their opinions are valuable to your company and encourages them to continue sharing their thoughts about your brand.

7. Deal with the Negative Reviews

While you seek more positive reviews, people who are dissatisfied with a business are more likely to leave a bad review. Negative reviews can harm your business. In fact, about 94% of consumers reported turning their backs on businesses that received a negative review.

So, what should you do if you receive a negative feedback on your Facebook business profile? Here are 6 points that can help you defuse the situation –

• The first rule of dealing with negative feedbacks is to respond promptly. Politely apologize to the consumers for the poor experience.
• Keep the response brief and precise by addressing the customer’s specific experience to reflect you understand their concern.
• Follow a non-confrontational approach and use polite sentences, and acknowledge the review. Express regret for the poor experience.
• Thank the customer for taking the time and effort in giving their time to leave feedback.
• Offer the customer an opportunity to discuss the matter further privately over call, chat, or email and work towards a solution.
• Provide updates to the customers about how you are dealing with or have dealt with the problem.

This image clearly shows how to handle a negative review. In this example, a dissatisfied customer leaves a negative review on the business’s Facebook profile, and the business responds promptly. They explain the rationale behind the unrecoverable cost in the case of trip cancellation, offer a solution, and express their gratitude. It’s a great example of turning a negative experience into a positive interaction.

Also do not worry if you get bad reviews. Negative reviews are a small opportunity to bridge gaps in your customer service and thus improve and manage your brand’s reputation. Helping aggrieved customers with their issues ensures that you better your reputation and engage other customers.

8. Ask for Reviews One-on-One

You can ask for reviews online in any number of ways, but if you have a brick-and-mortar store, the best way is to ask for a review verbally. Simply asking for reviews verbally can also be an answer to how to get reviews on Facebook business page.

You can ask for a verbal review. Use polite phrases such as:

• If you enjoyed your visit today, we’d really appreciate it if you could share your thoughts on Facebook!
• Thanks for stopping by! We’d be grateful if you could leave us a review on Facebook to share your experience.
• We’d love to hear about your experience! Would you mind leaving us a review on Facebook?
• You can also add reminders about the store, such as a review URL, hanging string tags, QR codes, and more.

In-person reviews allow local businesses to establish a personal connection with their customers. This personal touch can make customers feel more valued and inclined to leave a review.

Many customers still respond to direct requests from someone they have interacted with, such as sales representatives or maybe owners themselves. This trust can also lead to higher review conversion rates.

While seeking in-person reviews, you can guide the customers on how to give Facebook reviews. Also, you can guide them on what type of feedback they can give you. However, remember not to be too pushy, or the reviews will become inorganic.

Asking for a review immediately after offering a mind-blowing experience will increase the likelihood of receiving a positive review.

9. Promote Positive Reviews on Social Media

There is no marketing that is better than positive word-of-mouth from existing users. The reviews of satisfied customers inspire new customers to try your product and leave feedback, too.

Reviews received on your Facebook business page are authentic user-generated content. Thus, you must promote them very actively across all your social channels.

You can also leverage social media to your advantage by sharing customer reviews, just like SocialPilot. As you see in the image below, SocialPilot shares customer feedback regarding its scheduling tool, engaging its audience while also enhancing its credibility.

But how do you share such feedback on your social media? Here are some best practices for creating engaging social media posts that share positive user experiences:

• Keep it concise: The average attention span of social media users has dropped to approximately 8.25 seconds. Therefore, design a concise and appealing post.
• Use Hashtags: Hashtags are a way to make your post discoverable. Use hashtags that align well with your content and target audience.
• Use Storytelling: A sure way to connect with the audience is to use storytelling techniques . This technique will help establish an emotional connection with the audience.

Social media is very useful when looking for a solution for getting reviews on a Facebook page. By leveraging other platforms such as X (earlier Twitter), Instagram, LinkedIn, and others, you can cross-promote your Facebook profile and reach a larger audience.

Also, you can share a post on all platforms with a direct link to your Facebook page, and ask interested people to be a part of your community and share their feedback there as well.

10. Answering Consumers’ Questions and Comments

Make sure to engage with your customers across all social media accounts.

Just like you respond to all the negative and positive feedback, it is important to get back to all the comments and questions left by the consumers and followers of your accounts.

When you reply to all the comments and questions, the consumers get the impression that the page is busy, yet the responses are prompt. This motivates them to ask their own questions and give their own feedback for your brand.

Answering questions removes obstacles regarding the product or the service in the mind of the consumer . A satisfactory response can convince the customer to shop with you.

So if you engage well with your followers and customers on Facebook and they also get a great buying experience, they are likely to leave behind a great review.

Are you Ready to Get More Reviews on Facebook Page?

As a business, your major focus is on satisfying customers. A customer-centered mindset necessitates listening to your customers. Facebook reviews give your customers the opportunity to speak their minds about your brand and thus help you understand how they feel.

We hope that the points mentioned in this short guide have helped you to move in a direction that is helpful in adding more feedback to your review section on your Facebook profile.

Remember –

• Give value to each piece of feedback – good or bad. All feedback gives an opportunity to enhance customer relationships.
• Engage with reviews and comments regularly. Thank the customers and address their concerns promptly.
• Appreciate consumers for their opinions to build trust and loyalty.
• Use social listening techniques to listen to your customer’s perceptions and adapt your approach accordingly.

Now you understand how to get reviews on Facebook. Go ahead and earn more 5-star ratings today!

Frequently Asked Questions

How do I encourage customers to leave reviews on Facebook?

Approach the customers either one-on-one or via email, chat, phone call, or SMS and politely seek reviews. Respond to all comments and reviews, whether positive or negative, as soon as possible. This will give new consumers the perception that you value consumer feedback and are ready to listen to them.

How can I make it easier for customers to leave reviews on my Facebook business profile?

There are many steps that you can take to make it easy for customers to leave a review on your Facebook business profile:

• Include a call to action in your Facebook post and comments.
• Add a Facebook Review badge on the website.
• Send review links to customers in email and text messages.
• Include review QR codes in bills, marketing materials, and business cards.

How do I respond to negative reviews on my Facebook Business Profile?

It is important to respond to negative feedback received on your Facebook business page. They are an opportunity to correct your mistakes. Follow the below steps to deal with negative reviews on Facebook -

• Keep the response brief and precise by addressing the customer's specific poor experience.
• Use polite sentences and acknowledge the review. Express regret for the poor experience.
• Offer the customer an opportunity to discuss the matter over call, chat, or email.

About the Author

Abhas Mathur

Abhas is a seasoned content wizard with expertise in developing researched content that resonates with the target audiences. With a rich digital marketing and social media background, Abhas is adept at devising content strategies that drive organic brand growth.

You can find Abhas on LinkedIn here.

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Subscribe now, everything you need to know about facebook reviews.

Facebook reviews — officially called Facebook Recommendations — on local business Pages can help you build your company’s online reputation, expand your search visibility, and attract more customers to your business locations.

According to research:

• Facebook holds 19% of all customer reviews . The social media platform also ranks fourth just behind Google, Yelp, and Tripadvisor on the list of review sites people check before visiting a business. ( Online Reviews Statistics )
• 18.3% of U.S. adults made a purchase through Facebook in the last year. ( eMarketer )
• 2 out of 3 Facebook users visit a local business Page at least once a week. ( Hootsuite )
• 55% consider the social network as the most common place to learn about new brands and products. Meanwhile, 66% are likely to share their thoughts, experiences, and opinions on their purchases on Facebook. ( Facebook Reputation Management guide)

One thing to note: If you haven’t done so already, we suggest taking the time to learn how to claim a Facebook business page . 

Doing so ensures that you have an official place on Facebook where people can leave online reviews . For brands with multiple locations, we suggest you also check out our guide on how to manage multiple Facebook Pages with Facebook Business Manager .

What are Facebook Reviews / Recommendations?

For years, Facebook business Pages featured traditional online reviews and ratings. This changed in 2018, when the social network rolled out a series of visual changes and features that included “Facebook Recommendations.”

With the update, Facebook followed the trends set by Netflix and YouTube by ditching the 5-star rating system in favor of Yes/No options. Now, a query field appears on a business Page’s “Recommendations and Reviews” section with the question: “Do you recommend (business name)?”

Users can answer by pressing the “Yes” or “No” button and can add further context to their recommendations with tags, photos, and more text.

As a local business Page owner, you will no longer see any star-based reviews coming into your Page. Customers will rate your business simply by choosing whether or not they recommend it. 

How Do I See Facebook Reviews and Recommendations?

If you’re wondering how to see reviews on your Facebook business Page, simply go to your Page and click the Recommendations or Reviews tab found under your profile picture. (If you’re using Facebook Business Manager , you can follow the same procedures for Pages to which you have access.) 

If you previously enabled online reviews on your Page, Recommendations have been automatically turned on. To make it easier to find specific Recommendations, you can apply a “most helpful” or “most recent” filter to sort all your Recommendations and ratings.

Are Facebook Recommendations Public? 

All Facebook reviews and Recommendations are publicly displayed on your Page’s Reviews or Recommendations tab. They cannot be set to private.

What Happened to My Ratings?

If your business managed to compile a fair amount of Facebook reviews with high rating scores before Recommendations were rolled out, don’t worry: your ratings did not go away. 

They are still taken into account for your overall rating, which is also still displayed on your Page. As for how Facebook calculates this, it’s a mixture of reviews based on the past 5-star rating system and the current Yes / No Recommendations. 

How to Set Up Facebook Reviews

By default, Facebook reviews are activated when you create a Page. If, for some reason, it isn’t available when the Page is created, you can turn it on manually via the Manage Page section on the left side of the screen. To turn on Facebook reviews:

• Go to your brand page.
• Click on the “Settings” button on the Manage Page section.
• A new window should appear. Click on the “Templates and Tabs” section.
• Toggle the “Reviews” option to ON.

To make it easier for people to leave unsolicited feedback , you should make sure that people see the Reviews section on your page. You can change the order of the sections in this area through the “Templates and Tabs” section in the Page’s settings. Drag the dotted icon next to the section name to change the order.

How Do I Respond to Facebook Reviews?

Facebook reviews and Recommendations appear like traditional posts in the Reviews section. This means you can respond to any review on a Page by commenting on it. You can also “like” or “love” a Recommendation.

Before you do so, make sure you’re responding using your brand’s Facebook account and not your personal profile.

Before typing a response, it’s important to learn how to respond to negative reviews as well as positive feedback. 

According to research, 44.6% of consumers are more likely to visit a business if it responds to negative reviews. But don’t wait too long before typing out a response: 53.3% expect a response from a company within seven days.

The way your brand handles criticism or praise goes a long way towards brand success. Choosing the right words and taking feedback to heart can put your brand above the competition.

Can I Delete Facebook Reviews?

Currently, you can’t delete individual Facebook reviews and Recommendations from your page. If you don’t want reviews, the only option is to disable the entire feature. To do so:

• Go to the “Settings” section of the Manage Pages tab.
• Click on the “Templates and Tabs” button.
• Next to the “Reviews” section, toggle the switch from On to Off.

Turning this off might not be the best idea because it removes all reviews, including the positive reviews your brand might have accumulated throughout the years. In many ways, a page with reviews is better off than one without any reviews at all. That feedback serves as valuable social proof for consumers, and they’ll be quick to dismiss a brand if it doesn’t contain any consumer feedback.

If you believe a Facebook review contains spammy content or doesn’t meet the terms of use and content guidelines, you can send a report to Facebook .

What Companies Should Know About Facebook Recommendations

Recommendations and reviews are geared towards making your brand more discoverable and trustworthy on Facebook. 

According to the social network, having great Recommendations “may make your Page easier to find in Facebook search” — similar to how Google reviews can impact your local SEO performance. 

Recommendations are also useful for understanding the customer experience. The updated interface encourages your customers to provide richer, more detailed feedback about their experiences.

After users make the choice of recommending your business or not, they will be asked to provide additional details using tags, text, and photos. Selecting a tag will allow common themes to emerge, making it easier for potential customers to see your business’s highlights.

How To Get Facebook Reviews

Asking for reviews for your Facebook Page doesn’t have to be difficult (or awkward). 

If you have your customers’ contact information, you can send personalized SMS messages or emails asking for their feedback. (Make sure you get their permission to send messages to them before doing so). 

For those physically visiting your locations, you can give them physical reminders like cards or use stickers and posters in high-traffic areas to make customers aware of your Facebook page.

Based on our own research, the best time to start asking for reviews is around 2-3 p.m. or 6-7 p.m. 

Regardless of when you ask for feedback, the important thing is to keep it short, sweet, and uncomplicated. Quickly tell people why you want their feedback and provide a short link that doesn’t require people to jump through multiple hoops before they can leave a Facebook review. 

The Importance of Facebook Reviews

Facebook reviews, along with reviews on other business review sites , are important marketing assets for any brand. 92.4% of consumers use these reviews to guide their purchasing decisions. People need social proof to know if a product or service is worth the time, and more importantly, the investment.

On a popular site such as Facebook, reviews carry plenty of weight, and you need to use it to your advantage to improve the experience, attract more customers, and beat the competition.

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How To Ask for Reviews on Facebook

Laura Nelson, VP of Marketing

• September 4, 2020

Facebook continues to be an effective social platform for small and local businesses to leverage. If you don’t have one already, you should set up a Facebook Business Page and amass a following on the popular social network. 

No matter the industry you’re in, be it operating as an HVAC contractor or even a plumber , there are a lot of digital marketing opportunities you can tap into on Facebook, one of which includes receiving and displaying customer reviews.

Customers online seek to validate the quality of your service before engaging with you. A platform that receives 1.62 billion users daily should be considered for this purpose. Not to mention, most customers would prefer getting a recommendation or referral for a business from their friends or family before resorting to a Google search. 

Wouldn’t you want to best position yourself for that opportunity? 

You can, by asking for reviews from customers on Facebook. Here’s why you should get started.

WANT MORE FACEBOOK REVIEWS?

Download our free guide to discover the best ways to get more reviews for your Facebook profile, fast!

Benefits of Facebook Reviews For Business

Growing a large amount of Facebook reviews can benefit your business in a multitude of ways. Right after Google My Business, Facebook is considered the second most important review site out there. And for good reason!

Here’s what you stand to gain by getting more Facebook reviews:

1. Gain trust with customers, both old and new

Customers turn to social media as sources of information, and Facebook continues to be considered one of the most reliable platforms out there. Other customer testimonials act as a form of social proof for your customers to verify your business credibility.

Facebook, in essence, acts as a networking site that connects a customer’s circles composed of both friends and family. If a friend hires a local electrician , for example, and has a great experience which he appreciates through a review, all the individuals in his circles will see the review. 

On top of that, many of these people may live or come from the same city – instantly opening up a new market of potential customers for that electrician and boosting his business visibility.

2. Build a positive online reputation

Facebook, among other social networks, fosters a greater sense of community because of the level of networks it establishes for your customer. In turn, this is an opportunity for you to build your business and reputation management efforts by interacting directly with these customers. 

84% of people trust online reviews as much as they trust recommendations received from friends. Now, imagine a platform that offers the benefits of both! It’s a goldmine of opportunity for you to boost your business image while simultaneously attracting new customers and keeping your loyal customers content.

3. Bad reviews aren’t all bad

All businesses consider the threat of a bad review. It’s a completely justified fear to have! A scathing review and rating can tank your business if not handled carefully. Giving your customers a platform to voice their dissatisfaction will undoubtedly carry the risk of that happening.

But consider this: isn’t a business with zero bad reviews even more suspicious? In your customer’s eyes, yes, it definitely is. 

A bad review can drive conversions up by 85%. Customers suspect businesses that have an overwhelmingly large amount of star ratings and positive reviews to be using fake or paid means to boost their business.

After all, businesses are built by humans, and humans make mistakes. Customers would be more willing to see how you handled a bad review and resolved the issue. Here, you can use the opportunity to turn around a negative review by showcasing your rockstar customer service skills.

Enable Reviews on Your Facebook Business Page

Now that you’re aware of the perks of Facebook reviews, it’s time to seize your opportunity to get them! 

All it takes is to follow these simple instructions to enable the Reviews tab on your Facebook Business Page: 

1. Log into your business page through the main administrator account and navigate to the home page.

2. Click the “Settings” button at the top right-hand corner of your page.

3. Click on the “Edit Page” option on the left-hand side menu that appears.

4. Scroll down to the “Reviews” tab.

5. Activate reviews for your Facebook business page by changing the slider from ‘OFF’ to ‘ON’.

Congratulations! You’ve now enabled reviews for your Facebook Business Page.

Turn On Reviews On Your Facebook Page

You’ve enabled reviews for your Facebook Business Page. You can already hear that Facebook notification alert ringing in your head as the customer reviews come pouring in. But hold your horses! 

There’s one more thing you have to do before your customers can access that feature on your Business Page. You have to make sure your customers can easily find that Review tab, and the best way to do this is by customizing your page and making that tab stand out. 

It’s a simple process.

1. Like before, click “Settings”.

2. Click the “Edit Page” option.

3. Right after Templates, you’ll see a sub-section called “Tabs”. Turn the slider to ‘ON’ for the option to use default tabs.

Now, all you have to do is prioritize the tabs on your page. Depending on how many reviews you already have or your social media marketing strategy, you may want to push up the Reviews tab slightly to make it a focus area for your customers.

Just drag the tab to where you want it to be and confirm the new settings. It’s as easy as that!

Tips To Get More Facebook Reviews

Your Facebook Business Page is up and running. The Reviews tab is optimized on your page, and you’re open for business. But…what now?

Setting up your Facebook Business Page Reviews tab isn’t the end of it! In order to get the reviews, you have to put in a little more marketing effort. And there’s only one real way to go about it: request reviews by asking for them.

If this tip sounds rather obvious, it’s because it is! The only way you’ll get reviews is by asking happy customers to write them. 

Of course, there are several different methods you can use to do this. Listed below are a variety of methods you could consider to ask your customers for Facebook reviews: 

• Embed Facebook Reviews into your website and other relevant platforms : You can easily provide the options for your customers on different platforms to write a Facebook review, if they so desire. This is a great way to redirect site visitors or an audience you’ve gained elsewhere to Facebook.
• Send Facebook Review requests through a direct link : Remember that handy Review settings page you accessed earlier? If you haven’t noticed, there’s a unique Facebook review link generated that you can share with your customers. You can provide a direct CTA to your customers by sharing this link and making it super easy for them to follow through.
• Reach out to your loyal customers: If you have a circle of trusted and long-time customers that give you regular business, it won’t hurt to reach out to them and ask them to provide you with a Facebook review. You’d be surprised how willing your loyal customers would be to help your business out!
• Ask your customers to check-in on Facebook: Facebook has an built-in mechanism to send requests to their users, asking to review a place they’ve checked into. Combine the perks of having a Google Maps business listing with this platform by encouraging your customers to check-in. Facebook will do the rest!
• Automate the follow-up process : Following on from the previous tip, you can integrate both platforms . This can help to send out automatic requests for both Google reviews, and Facebook reviews the moment the system recognizes the payment is complete . 

Whether you’re just getting started on Facebook or already have an established business page, the benefits of Facebook reviews are undeniable. Like Yelp and TripAdvisor, it’s an incredibly powerful review platform to venture into new markets, capture potential customers, and increase the word-of-mouth for your business.

With each review you gain on Facebook, you add another block in building a strong foundation for your social media presence. So, what are you waiting for?

Start converting those amazing customer experiences into Facebook reviews. 

You've learned how to ask for reviews on Facebook. Now what?

Discover the best ways to get more reviews for your Facebook profile, fast!

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How to get Facebook Business Page Reviews in 17 Ways

Online evaluations are incredibly influential in today’s digitally linked world when it comes to influencing a company’s reputation and luring new clients. Facebook has distinguished itself as a powerful participant in the social proof field among the many available platforms. Facebook Business Page Reviews, frequently referred to as electronic “word-of-mouth,” have a big impact on a company’s success and reputation. Customer reviews on one’s Facebook page have a big impact on their trustworthiness and reputation. They assist potential clients in making educated judgments by attesting to the caliber of their goods or services.

To get Facebook Business Page Reviews, here are the 17 ways to follow.

• Activate Facebook Page Reviews:  The first step is to check that the review tool is active on the Page, allowing users to offer feedback.
• Create a Facebook Post Requesting Reviews:  Post requests on a regular basis, urging satisfied consumers to share their experiences and submit reviews on the Page.
• Embed Facebook Reviews on Your Site:  Display positive reviews straight on the website for future clients to see.
• Incorporate a Facebook Review Widget:  Use third-party review widgets to display Facebook reviews on the website prominently.
• Ask for Reviews via Facebook Messenger:  Engage with clients via Messenger and gently ask for reviews following a positive interaction.
• Respond to Comments and Queries from Followers:  Engaging the public actively builds trust and encourages additional reviews.
• Turn on Notifications for New Reviews:  Stay informed about new reviews and respond to them to demonstrate dedication to customer satisfaction.
• Collect In-Person Reviews:  Encourage clients to post reviews on their smartphones while they are there if a business has a physical location.
• Promote Facebook Page on Other Social Platforms:  Cross-promote the Facebook Page on other social media platforms to increase its reach and review count.
• Send Email Invitations to New Buyers:  Send automatic email invitations asking for comments and reviews after a purchase.
• Provide Discounts and Incentives:  Provide discounts or incentives to customers who submit reviews to encourage them to share their experiences.
• Reply to Negative Reviews: Address negative reviews professionally and rectify issues to demonstrate a commitment to client pleasure.
• Inspire Facebook Check-Ins:  Encourage clients to check in at the business’s location, which leads to them leaving a review.
• Request Feedback Through SMS Messages:  Use an easy link to send SMS messages to prior customers requesting feedback and reviews.
• Highlight Exceptional Reviews on Facebook:  Share outstanding reviews as posts on the Page to demonstrate the company’s commitment to providing excellent service.
• Include a Call To Action (CTA) Button for Reviews:  Make it easy for customers to offer feedback by including a “Review” or “Recommend” button prominently on the home page.
• Integrate ‘Leave Us a Review’ Buttons on Your Site: Place review buttons strategically on the website so that people navigate the company’s Facebook Page and post evaluations.

1. Activate Facebook Page Reviews

Activating Facebook Page Reviews is the act of enabling the feature that allows customers and visitors to the Facebook Business Page to submit reviews and share feedback about the company’s products or services.

Start by authenticating into the Facebook account and navigating to the business Page to activate Facebook Page Reviews. Second, select the “Settings” tab located in the upper-right corner of the Page to access the Page settings. Select “General” from the left-hand menu and scroll down to the “Country Restrictions” area to ensure no restrictions on who is allowed to submit reviews. Third, navigate to the “Reviews” area and select “Edit” or “Settings.” One has the option to turn reviews on or off in the review section. Activate reviews by checking the box labeled “Allow visitors to review the Page.” Remember to save the changes so the customers and visitors see Facebook Page Reviews.

Activating Facebook Page Reviews is extremely beneficial since it creates a route for customers to express their experiences, which influences new purchasers. Reviews give social proof and foster confidence, making one’s company appear more trustworthy and genuine.

Activating Facebook Page Reviews helps business owners display good feedback, communicate with customers, and boost their online reputation. Activating Facebook Page Reviews helps increase the visibility of the Page in search results and attract more clients.

There is an overwhelming majority of positive reviews, but there are negative reviews. Negative criticism must be handled professionally and swiftly, as ignoring or mishandling it undermines the company’s reputation. One receives spammy or irrelevant reviews, which is difficult to handle. These disadvantages are avoided with adequate review management procedures.

2. Create a Facebook Post Requesting Reviews

A Facebook Post Requesting Reviews is a social media approach used by businesses to encourage their Facebook followers and customers to contribute their opinions and experiences. A Facebook Post Requesting Reviews entails creating a well-structured post on a Facebook Business Page that specifically requests reviews and provides detailed directions on how to leave them.

Begin by writing a compelling post expressing gratitude for the consumer’s support before creating a Facebook Post Requesting Reviews. Make it clear that businesses want reviews and give them step-by-step directions on how to write one, such as sending them to the “Reviews” tab, clicking “Write a Review,” and sharing their ideas. Adding images and a Call to Action (CTA) button or link improves the content and speeds up the process. Maintain a professional and upbeat tone throughout, emphasizing the importance of candid feedback.

Facebook Post Requesting Reviews is a powerful tool for gathering client feedback. The effectiveness of a Facebook Post Requesting Reviews is determined by the company’s interaction with its target audience and the quality of its products or services. Facebook Post Requesting Reviews produces a consistent stream of reviews when done effectively, which helps in establishing credibility and trust.

There are various advantages to using Facebook Post Requesting Reviews. Facebook Post Requesting Reviews enables direct interaction with the audience, which fosters a sense of connection and loyalty. The exposure of the post reaches a large audience, boosting the opportunity for various reviews. Clear instructions make the review process easier, which encourages more consumers to offer feedback. Facebook Post Requesting Reviews adds a human touch, demonstrating real respect for consumer feedback and developing relationships.

Facebook Post Requesting Reviews has several downsides. The effectiveness is determined by the number of followers and level of engagement, which limit the number of reviews obtained. Negative feedback is posted, requiring careful monitoring and replies to retain a positive reputation. Excessive use of review requests irritates followers and overwhelms other content, emphasizing the significance of a balanced approach.

3. Embed Facebook Reviews on Your Site

Embedding Facebook Reviews on the website entails adding a section or widget to the website that shows reviews from the Facebook Business Page. Embedding Facebook Reviews on the website enables website users to view customer comments and testimonials shared on the Facebook Page without leaving the company’s site.

Start by visiting one’s Facebook Page and selecting the “Settings” option to incorporate Facebook Reviews on the website. Locate the “Reviews” tab by choosing “Templates and Tabs” from the left-hand menu afterward. Toggle the switch to “Show Reviews” enabled by selecting “Settings” from the menu. Businesses personalize the tab name and change the review parameters to suit their tastes. Ensure that one saves the changes after configuring these settings.

Businesses proceed to embed the reviews widget on their website once the reviews tab on their Facebook page has been enabled. Open the Facebook Page and select the “Reviews” tab from within it. An option with the label “Embed Reviews” is found on the right side of the page. Select “Embed Reviews” to generate the required HTML code. The HTML source code of the website must contain the provided code, which businesses must copy and paste where they want the reviews to appear. Save and update the website to verify that the embedded Facebook Reviews are visible to the site’s visitors.

Building credibility and trust with prospective customers through integrating Facebook reviews on the website is quite beneficial. Facebook reviews enable consumers to view genuine testimonials from actual customers, which affects their purchasing choices and raises the conversion rate of their website.

There are many benefits to including Facebook reviews on a website. First, Facebook reviews boost the company’s legitimacy and authenticity by displaying real consumer comments. Conversion rates rise as a result of positive reviews in particular because they inspire confidence in potential customers and motivate them to interact with the company’s goods or services.

Facebook reviews feature encourages user interaction by removing the need for users to switch between external social media networks so they have immediate interaction with customers and read reviews on the website. Integrating Facebook Reviews provides SEO benefits, as user-generated content, including reviews, positively impacts one’s website’s search engine ranking.

Embedding Facebook Reviews on the website has some disadvantages to consider. Positive ratings increase trustworthiness, but doing so makes unfavorable reviews prominent. Responding to critical comments professionally and openly assists in lessening and converting such a problem into an avenue for progress. Maintenance is another factor to consider. Keeping the embedded widget updated requires recurring inspections and corrections to guarantee proper operation. The widget’s implementation affects the load time of the website, which has an adverse effect on user experience if not correctly optimized.

4. Incorporate a Facebook Review Widget

Incorporating a Facebook Review Widget entails adding a customized plugin or code snippet to the company’s website that shows their Facebook Page Reviews directly on their site. Facebook Review Widget improves user experience and increases online authority by enabling visitors to read and engage with reviews without leaving their website.

Businesses adhere to these guidelines to add a Facebook Review Widget. Go to the Facebook Page and select the “Settings” option first. Pick “Templates and Tabs” from the left-hand menu. Find “Reviews” by scrolling down and clicking on it. Select “Show Reviews” from the menu, then click “Save.” Next, go to the Facebook Developers website and use the “Facebook Page Plugin” tool. Enter the URL of the company’s Facebook page to configure the plugin’s width, height, and displayed tabs. Click “Get Code” to retrieve the HTML code snippet after customizing the widget as desired. Business web developers must insert the code wherever on the company’s website they want the widget to display in the HTML. Ensure the website embeds HTML, or ask the company’s web developer for help.

The legitimacy and dependability of the company are effectively communicated to website visitors by incorporating a Facebook Review Widget. Facebook Review Widget simplifies the review access procedure by allowing visitors to see and leave reviews without leaving the site. More interactions and a better user experience result from such convenience.

One of the main benefits of utilizing a Facebook Review Widget is that it offers users a simple way to access and interact with reviews on the website. Facebook reviews increase confidence among potential customers by featuring genuine user-generated material directly on the website. Positive reviews that are prominently displayed on the website act as powerful social proof, increasing conversions and queries. Facebook Review Widget is editable, so businesses modify its appearance to fit the style of their website.

A Facebook Review Widget has a lot of advantages, but it’s essential to consider any disadvantages. One significant drawback is that it solely displays Facebook reviews, leaving out feedback from other networks. Businesses must add more widgets or solutions if the company has reviews on several sites. Some visitors wonder about the integrity of the reviews posted on one’s website since they wonder if they have been carefully chosen. Promoting open communication and a range of opinions is essential to alleviate such concerns. The widget’s user experience and overall effectiveness are affected by bad widget implementation, such as erroneous coding or poor design integration. It is vital to guarantee correct installation and upkeep.

5. Ask for Reviews via Facebook Messenger

Asking for reviews via Facebook Messenger entails contacting the customers directly through the social network’s chat system and soliciting their opinions about the business, its goods, or services.

Identifying pleased clients or customers who have recently connected with the company helps the business ask for reviews via Facebook Messenger. Create a customized message to thank them for their business and kindly ask if they are willing to post their comments about their experience on the company’s Facebook Page . Provide the customers with a direct link to the review section of the company’s Facebook Page to make the process as simple as feasible. Remember to maintain a polite and non-intrusive tone throughout the talk.

Requesting feedback using Facebook Messenger is beneficial because it allows for direct and individualized customer engagement. People leave evaluations when approached individually, as it feels closer to a personal request than a mass message.

There are various benefits to requesting reviews over Facebook Messenger. First, requesting reviews offers a personalized method of client contact, highlighting the value of their feedback and sincere interest in it. Customers feel more connected to a business when it takes the time to get to know them, encouraging them to submit evaluations. Second, individualized requests for reviews have a greater conversion rate than generic, mass requests for reviews. Third, making it easy for customers to access the review part of the Facebook Page makes it easier to predict that they are going to spend the time to do so.

There are several negatives to consider. Asking for reviews via Facebook Messenger involves a lot of effort because each message needs to be given particular attention, especially if businesses have a considerable customer base. Specific customers view unsolicited messages as an invasion of their privacy or an intrusion, resulting in unpleasant reactions. Customers who refrain from posting reviews reject business or respond negatively, resulting in unpleasant interactions. It is essential to be aware of and follow Facebook’s policies surrounding using Messenger for business reasons, as violations result in limitations or penalties.

6. Respond to Comments and Queries from Followers

Responding to comments and queries from Facebook Business Page followers entails engaging with the audience by addressing their comments, questions, and concerns. The company’s dedication to client satisfaction and community involvement is evident from such engaged contact.

Followers often post questions and comments, so make sure to keep an eye out for them on the Facebook page. Page moderators must respond to comments and queries as soon as they see them politely and promptly. Address any questions or concerns, offer useful details, and appreciate favorable comments. Ensure the responses are precise, concise, and consistent with the voice and messaging of the company.

Building a strong online presence involves responding to followers’ comments and inquiries. Responding to followers encourages a sense of community, demonstrates attentiveness, and boosts client loyalty. More people give reviews and join in discussions on the Page if companies interact with their audience.

There are many benefits to responding to questions and comments on one’s Facebook business page. First, responding to them increases consumer involvement, demonstrating the company’s commitment to client happiness and enhancing the reputation of the brand. Responding to them strengthens the company’s ties with customers and encourages advocacy among the followers. Continuously responding to comments and inquiries promotes a strong brand image by demonstrating the company’s dedication to customers’ thoughts and experiences. Active followers are inclined to produce user-generated content to help companies advertise their company.

Responding to comments and queries has disadvantages. Responding to comments and queries takes a lot of time, especially for Pages with a big following or many interactions. Negative feedback must be handled delicately and is difficult because doing so harms the company’s reputation. The demand for resources such as workforce arises when the company’s Page’s interactions develop. The risk of miscommunication in written communication highlights the significance of providing clear responses and preventing misconceptions.

7. Turn On Notifications for New Reviews

Turning on notifications for new reviews on one’s Facebook Business Page entails updating the Page’s settings to get alerts whenever a user posts a new review. Companies receive these notifications in various ways, including email or the Facebook Page admin interface, ensuring they are always updated on user comments.

Start by signing in to the Facebook Business Page and going to the settings page to enable notifications for new reviews and choose “Notifications.” One finds an option to sign up for notifications whenever someone writes a review on the Page in the “Review” area. Turning on the feature further personalizes the notification choices, such as selecting whether to get alerts by email or as in-app notifications on the Facebook Page Manager dashboard. Companies get alerts when a new review is posted once they save the changes.

Turning on notifications for new reviews is quite beneficial because it allows companies to stay current with consumer feedback in real-time. They must respond quickly to positive and negative reviews due to the proactive approach, which shows the company’s dedication to ensuring client happiness.

There are various benefits to enabling new review alerts on the Facebook business page. Turning notifications on allows prompt responses to favorable and unfavorable comments, highlighting the company’s dedication to ensuring client pleasure. Regularly checking client reviews shows that the company values their feedback, leading to greater engagement and loyalty. It helps companies manage and highlight the best reviews while responding to unfavorable remarks, which is helpful for reputation management. Responses to reviews favorably affect potential customers’ impressions and insights from reviews help to improve the quality of a product or service.

There are some drawbacks to consider. Many evaluations for the company make managing notifications difficult and time-consuming. Email notifications raise privacy issues because they reveal the company’s personal email address, which some users find objectionable. Relying solely on alerts results in missing reviews due to technical difficulties or notifications that become buried in the email or Facebook management interface. There are few choices for detailed and filtered customization of notifications. It is resource-intensive to continuously monitor and reply to evaluations, especially for small organizations with few employees.

8. Collect In-Person Reviews

Collecting in-person reviews entails aggressively seeking out comments and reviews from clients who physically visit the place of business. Collecting in-person reviews encourages clients to talk about their interactions with the company’s goods or services right away.

Start by teaching the staff to respectfully ask consumers for feedback at the point of sale or after their visit to gather in-person reviews properly. Give them instructions on how to request reviews, highlighting the value of candid criticism. Businesses design visually appealing review cards or booklets that conveniently include QR codes or direct links to the company’s Facebook Page. Consider establishing dedicated review stations on the physical site where customers get to provide feedback using their mobile devices.

Collecting in-person reviews is extremely helpful since it gets quick input from clients who have just experienced the goods or services. Customers clearly recall their experiences, so reviews are expected to be more genuine and in-depth. The technique improves the overall customer experience by demonstrating that the company values their feedback.

One key advantage of collecting in-person reviews is that it allows for better response rates. Customers who are satisfied or dissatisfied with their experience are more inclined to communicate their thoughts when asked in person. Customers believe that the business cares about their feedback if they collect in-person reviews, which helps build trust. In-person reviews are particularly beneficial for service-based organizations or businesses with actual stores because they provide direct insight into client opinion.

Collecting in-person reviews has some disadvantages. Some consumers are sometimes uncomfortable giving their thoughts in person, which skews the feedback businesses get. The format and scheduling of in-person reviews vary widely, making managing and recording them consistently challenging. The effectiveness of collecting in-person reviews depends on the caliber and reliability of the company’s staff’s customer contacts, which takes time to manage.

9. Promote the Facebook Page on Other Social Platforms

Promoting the company’s Facebook Page on other social platforms entails taking advantage of the reach and audience of platforms such as Instagram, Twitter, LinkedIn, and other relevant social media networks to raise awareness about the Facebook Business Page.

Create interesting updates or information appropriate for each social media network before promoting one’s Facebook Page there. Share eye-catching updates, pictures, videos, and links to get new followers for the Facebook page from the current fans. For example, the company uses Twitter to create tweets that include a link to one’s Facebook Page and a clear call to action (CTA). Share visually engaging Instagram posts with captions pointing people to the Facebook Page. Consider using paid advertising on these networks to reach a larger audience. Users are directed to the company’s Facebook Page by customized advertisements they generate.

Promoting the company’s Facebook page on additional social networks is a highly efficient way to grow its fan base and make its page more visible. Promoting the company’s Facebook Page on other social platforms allows the company to tap into the networks of its current followers, perhaps drawing in people who have not found the Facebook Page otherwise but are interested in its goods or services.

There are many benefits to promoting one’s Facebook page on other social networks. First, promoting the company’s Facebook Page on other social platforms makes content more visible, which attracts more likes, follows, and future reviewers. Second, it makes marketing easier to certain demographics and interests, ensuring that the right people hear the company’s message. Third, cross-promotion improves the company’s internet visibility and upholds brand coherence.

There are disadvantages to consider in promoting the company’s Facebook Page on other social platforms. Promoting the company’s Facebook Page on other social platforms takes a lot of energy, time, and extra resources to manage various platforms. Creating platform-specific content is essential due to differences in user behavior and best practices. Intense competition from competing firms on these platforms necessitates the purchase of sponsored advertising to stand out.

10. Send Email Invitations to New Buyers

Sending email invitations to new buyers entails contacting existing clients and asking them for reviews of the business on social media sites such as Facebook. Sending email invitations to new buyers takes advantage of email’s practicality to get in touch with recent clients and solicit their feedback.

Follow the steps to implement the technique successfully. Obtain a customer’s email address once they’ve made a transaction with their permission. Send a personalized email to thank them for their purchase and gently ask for feedback on the company’s goods or services within a fair amount of time, usually a few days to a week following the sale. Make it simple for them to post a review by including a direct link to the Facebook page or the relevant review section. Avoid pressure techniques in the email and keep it brief, clear, and respectful.

Requesting reviews from new customers via email is very successful. Recent customers are more inclined to leave feedback because their interaction with the company is still fresh in their memories. Emails provide a direct and practical method for communication, improving the rate of response.

Sending email invitations to new buyers has several benefits. Sending email invitations to new buyers specifically targets recent purchasers, who are more inclined to post favorable ratings. Emails add a personal touch, increasing the rate at which customers engage. The company decides when to make the request, ensuring it matches the customer’s experience. Customers’ review-writing experience is made simpler by offering a direct link, boosting their rate of leaving a review.

Sending email invitations to new buyers has certain downsides despite its efficacy. Customers regard review requests as intrusive or spammy, which results in bad feedback or email unsubscription from businesses. It is important to send the email promptly, or customers don’t have enough time to review the goods or services. Not all customers read or reply to the company’s email, which further restricts the effectiveness of these tactics. A properly managed email list and compliance with data protection rules, including GDPR or CAN-SPAM, are necessary to avoid legal issues.

11. Provide Discounts and Incentives

Providing discounts and incentives as a strategy to gather Facebook Business Page Reviews involves offering special promotions, discounts, or rewards to customers in exchange for their honest feedback and reviews on the page.

Making a compelling offer that appeals to the target audience is the first step in successfully implementing discounts and incentives. The offer is a discount on their subsequent purchase, a free gift, or a chance to win something. Next, let the customers know about the offer through multiple methods, including email, social media posts, or face-to-face contacts. Businesses must encourage customers to post a review on the Facebook page once they’ve used the product or service. Provide the agreed-upon discount or incentive right away after they’ve placed their review to keep the commitment. Make the procedure easier for the customers to enjoy.

Discounts and incentives are powerful for obtaining Facebook Business Page Reviews. Customers are inclined to post evaluations since it provides them with an immediate perk for taking the time to express their feedback. The strategy frequently yields a bigger volume of evaluations, which enhances the company’s online reputation and positively impacts future clients.

Providing discounts and incentives in exchange for Facebook Business Page reviews has many benefits. The discounts and incentives greatly enhance the quantity of reviews, raising the social proof of the excellence of the company. Providing discounts and incentives encourages consumer interaction by highlighting the company’s appreciation for their feedback and willingness to reward it. The strategy increases sales because buyers are more likely to buy something to take advantage of the promotion. More reviews help the company gain trust and improve its reputation online.

Providing discounts and incentives has some significant drawbacks. Customers tend to submit positive evaluations to get rewards, which increases the rate of biased reviews. Offering bonuses or discounts has an impact on the company’s profit margins, so cost-effectiveness must be carefully considered. Reviews that are given incentives are not always favorable. Unpleasant comments appear and require expert management. Maintaining the strategy over the long term is difficult if the expense of incentives starts to weigh heavily on the company.

12. Reply to Negative Reviews

Replying to negative reviews is the process of contacting and interacting with clients who have complained about the company’s goods or services in online reviews, such as customers posted on the Facebook Business Page.

Start by acknowledging the customer’s issues and demonstrating empathy for their experience to reply to unfavorable reviews effectively. Refrain from being aggressive or defensive. Provide a remedy or resolution to their problem, whether it entails immediately fixing it, extending a refund, or offering more assistance. Encourage future discussion through private channels, such as direct messages or email, by keeping the response concise and formal. Always keep the tone upbeat and customer-focused when responding.

Several strategies for responding to bad reviews are very successful. Replying to negative reviews demonstrates the company’s dedication to client pleasure and assists in converting an unhappy client into a devoted one. The company improves the reputation of its brand by being transparent and accountable by publicly addressing problems. Replying to unfavorable reviews allows them to get insightful criticism, spot areas for improvement, and implement the necessary modifications to better their goods or services.

There is a benefit to responding to bad reviews. Replying to negative reviews helps to retain customers by fixing concerns and turning unpleasant encounters into positive ones. Addressing issues in the open shows that they care about client satisfaction and improve their online reputation. Negative reviews frequently provide useful insight for improvement, and being open and honest with reviewers and future customers fosters confidence.

There are disadvantages to consider in replying to negative reviews. Responding to unfavorable reviews takes time, especially if there are many to manage, and constant platform monitoring is required. There is an opportunity for difficulties to escalate since unsatisfied reviewers are not happy with the company’s solution, which results in further critical remarks or escalating situations. Errors or misunderstandings are devastating when responding to negative reviews in a public area where everyone sees them. It is stressful for people responsible for managing negative feedback to have to deal with it regularly.

13. Inspire Facebook Check-Ins

Encourage customers and guests to post their current location on Facebook when they visit the company site or event to encourage Facebook check-ins. Encouraging customers for Facebook check-ins results in postings being created on their own timelines or the company page, which raises visibility and reaches a larger audience.

Create an attractive and memorable experience at the physical site to encourage Facebook check-ins. Ensure the company’s staff is welcoming and helpful, and consider providing something extra to guests who check in, such as discounts, special offers, or the opportunity to participate in a contest. Encourage clients to check in by posting signage, presenting the Facebook Page URL, or encouraging them personally. Run promotions or competitions on the Facebook page, where entry requires a check-in, to motivate users to interact.

The visibility and trustworthiness of the company are raised by encouraging Facebook check-ins. The social side of Facebook is tapped into because friends and connections view check-ins, reaching a larger audience. Check-in users are effectively recommending the company to their social networks, which improves foot traffic and online engagement.

Encouragement of Facebook check-ins has several benefits, such as better online visibility through the clients’ social networks, increased trust and credibility because of positive endorsements, the production of user-generated content for marketing purposes, and a way to increase foot traffic and loyalty through incentives.

Inspiring Facebook check-ins come with drawbacks for some customers, including privacy concerns, fluctuation in effectiveness based on user activity and willingness, the need for ongoing maintenance to keep the rewards coming, and the risk of bad reviews if the customer experience is subpar. The implementation of a Facebook check-in strategy necessitates careful consideration of these pros and cons.

14. Request Feedback Through SMS Messages

Requesting feedback through SMS messages entails sending text messages to the consumers or clients to solicit their opinions, evaluations, or remarks regarding their experience with the company. The approach gives the company the opportunity to interact with its audience directly through their mobile devices, offering a quick and easy way to get feedback.

Start by building a list of the clients’ phone numbers with their permission to receive such messages if the company wants to ask for feedback via SMS. Create a brief, courteous message outlining the company’s desire to collect feedback and a link to the Facebook business page or a specific review site. Make sure the message is understandable, discrete, and privacy-preserving. Schedule the SMS to be sent at the right time once the message is prepared, such as after a consumer interacts with the business. Customers must be urged to use the offered link to provide feedback.

The efficiency of requesting feedback via SMS texts varies based on the audience and the time of the company’s communications. Requesting feedback through SMS messages is a very successful strategy, especially if the companies have a consumer base that favors text-based communication. It provides a quick and direct approach to getting input, resulting in a higher response rate than other channels.

SMS message feedback requests have several benefits. First, requesting feedback through SMS messages enables prompt responses by providing direct consumer communication. Second, it’s practical because most people carry their smartphones, enabling feedback while on the road. Third, it makes timely feedback gathering easier, particularly following exchanges. Fourth, SMS messages frequently have high open rates, boosting the rate at which customers receive and reply to requests for feedback.

There are disadvantages to requesting feedback through SMS messages. Customers who have not chosen to receive these messages are put off by privacy concerns. Character constraints on SMS texts prevent detailed feedback. There is a spam risk if not effectively managed, which annoys customers. The representativeness of the input gathered is affected by the broad variations in response rates.

15. Highlight Exceptional Reviews on Facebook

Highlighting exceptional reviews on Facebook entails prominently highlighting and showcasing exceptionally great and notable consumer comments on the Facebook Business Page. Exceptional reviews frequently include eloquent praise, excellent ratings, or particular compliments from delighted clients.

Start by finding the reviews that stand out owing to their extraordinary praise or in-depth favorable feedback if the company wants to promote exceptional reviews on Facebook. The companies pin exceptional reviews to the top of their Facebook Business Page’s Reviews section once they have located them. Choose “Pin to Top” from the menu that appears when clicking on the ellipsis symbol on the right side of the review. Page moderators make articles or visuals highlighting exceptional reviews, promoting them to the followers, and boosting interaction. Consider sending exceptional reviews and customized letters of appreciation, emphasizing their worth even more.

Highlighting exceptional reviews on Facebook has the power to win over new clients’ confidence and trustworthiness. Exceptional reviews are potent social proof of the excellence and customer happiness of the company’s goods and services. They persuade prospects to choose the company over rivals by positively influencing their decisions.

Highlighting exceptional reviews on Facebook provides advantages. Highlighting exceptional reviews on Facebook increases credibility and trust by offering strong recommendations, which improve the company’s reputation and encourage trust among future customers. Exceptional reviews strengthen the brand image by demonstrating the company’s dedication to quality and client happiness. Exceptional reviews affect consumer choices, thereby increasing sales and revenue. Engaging with exceptional reviews gives the company the opportunity to have meaningful conversations with customers, which reinforces their positive experiences.

There are certain disadvantages to consider. Exceptional evaluations are few, making it difficult to emphasize them regularly. The perception of bias and lack of transparency are created by concentrating on exceptional reviews, especially if unfavorable feedback is disregarded. The method’s long-term viability becomes problematic, especially as the number of reviews rises. Consistently displaying exceptional reviews has the ability to raise expectations, which leaves customers disappointed if subsequent experiences fall short of their high expectations.

16. Include a Call To Action (CTA) Button for Reviews

Including a Call To Action (CTA) button for reviews on the Facebook page is a smart move to encourage and direct visitors to the Page to actively share their experiences with the company through reviews. The Call To Action (CTA) button stands out strongly on the company’s Page to nudge visitors to share their comments.

Add a CTA button for reviews on the Facebook page by following the steps. Go to the Page and select the “Settings” option first. Go to the “Templates and Tabs” section next. Make sure the “Reviews” tab is present and turned on. A “Reviews” tab is needed to show up on the Page after it has been activated. The companies add a CTA button, such as “Write a Review,” if they click on “Reviews.” Follow the prompts to customize the button text and link it to the company’s review area after selecting the option.

Incorporating a CTA button for reviews greatly increases user engagement and elicits useful comments. Visitors find the review process more user-friendly, increasing the rate at which they submit reviews. The button’s prominence improves the entire review-gathering strategy by regularly reminding consumers to express their comments.

The usability of a CTA button for reviews is one of its many significant benefits. The CTA button for reviews reduces friction by giving users a clear and direct route to post feedback. Many reviews rise as a result, enhancing the reliability and reputation of the company online. A CTA button for reviews shows that the company is open to criticism and is transparent, which increases customer confidence.

CTA buttons for reviews are usually helpful, but some users find them to be intrusive or demanding. Striking a balance between soliciting reviews and honoring their audience’s sovereignty is essential. Focusing on overly strong evaluations makes some users feel under pressure, leading to unfavorable comments or decreased participation. It is necessary to utilize CTA buttons wisely and keep the company’s review requests respectful.

17. Integrate ‘Leave Us a Review’ Buttons on Your Site

Integrating “Leave Us a Review” buttons on the website involves placing clickable elements or call-to-action (CTA) buttons in a way that encourages site users to share their opinions about the business on social media sites such as Facebook. Call-to-action (CTA) buttons often link to the review section of the Facebook Business Page, making it simple for customers to share their opinions and experiences on the website.

Create a visually stunning and attention-grabbing CTA button before adding the “Leave Us a Review” button to the site. Text or pictures are used to say things such as “Leave a Review” or “Share Your Experience.” The button must be strategically placed on the website, often on relevant pages, such as the homepage, product pages, or contact pages. Make sure the button is visible so that people find it. Link the button to the review area of the Facebook Page to make the process easier for users. The company places a brief message next to the button asking visitors to share their opinions and experiences.

Integrating the “Leave Us a Review” buttons on the website is a very efficient way to increase the number of Facebook reviews. The buttons simplify the review procedure and minimize the processes users must complete to submit comments. Customers are empowered to share their opinions due to its convenience because they don’t have to leave the website to do so.

There are many benefits to adding “Leave Us a Review” buttons on the website. First, adding the “Leave Us a Review” button simplifies the review procedure, facilitating visitor comments and raising the opportunity of receiving reviews. Second, the “Leave Us a Review” button directs visitors to the review part of the Facebook Page so they know exactly where to provide feedback. Third, gathering more favorable evaluations greatly improves the company’s internet credibility and reputation, drawing in a more extensive consumer base.

There are some limitations to consider in integrating the “Leave Us a Review” buttons on the website. Integrating the “Leave Us a Review” buttons on the website does not inspire reviews on other platforms as it primarily concerns obtaining Facebook reviews. The company must use additional tactics if it wants reviews from several websites. The website traffic the company’s site receives affects how effective the strategy is. The “Leave Us a Review” button doesn’t have much impact if the website gets a small amount of traffic. The review button becomes less noticeable among other elements on the company’s website if it has several calls to action (CTAs), which lessens its efficacy.

What are Facebook Business Page Reviews?

Facebook Business Page Reviews are comments and ratings submitted by customers and website visitors on a company’s Facebook Page. People have a platform to express their ideas and experiences regarding a specific company, good, or service due to customer reviews. Reviews frequently include written remarks and a star rating, which is usually assigned on a scale of 1 to 5, with 1 being the lowest rating and 5 denoting the highest.

Facebook Business Page Reviews are essential to managing a company’s online presence and reputation. They provide new customers with information about the caliber of the goods or services, customer satisfaction levels, and the company’s overall reliability. Reviews influence new consumers’ decisions, as favorable ratings encourage trust and confidence while negative ones raise questions. Businesses actively seek out and manage reviews to develop a positive internet reputation, draw in new customers, and fix any problems or difficulties that reviewers have. Facebook Business Page Reviews bring additional responsibility and transparency, enabling businesses to interact with their audience and show their dedication to offering top-notch goods or services.

How do Facebook Business Page Reviews work?

Facebook Business Page Reviews work by allowing customers and site visitors to post their thoughts and experiences about a company on its Facebook Page.

The standard procedure for a client or visitor who wishes to post a review is to go to the “Reviews” area of the company’s Facebook Page. They leave a written comment about their experience and rank the company using a star rating system in the last section. Star ratings typically range from 1 to 5. A rating of 1 star denotes a bad experience, while a rating of 5 stars denotes a good one.

A review is published along with the reviewer’s name and profile photo, if they wish to display them, on the company’s Facebook Page after it has been submitted. These reviews are available for others to read, and they mark them as “helpful” or “not helpful.”

The companies have the choice to reply to reviews. Customers’ compliments must be acknowledged, and complaints must be addressed. Businesses interact with their customers through such interactions, demonstrate their dedication to ensuring customer pleasure, and even publicly settle any difficulties.

Customers use Facebook Business Page Reviews as a valuable resource of social proof to make judgments based on the experiences of others. They give companies perceptions of customers’ thoughts, enabling them to modify and enhance their goods and services in response to customer input. Managing and responding to these reviews is essential to keeping a positive online reputation and building trust with the online community.

How to see Reviews on the Facebook Business Page?

To see reviews on a Facebook Business Page, log in to the Facebook account and use the search bar to find the company. Click on the business’s Page after having located it to access it. The “Reviews” tab inside the company Page is usually found in the left-hand menu on desktops or beneath the company name and profile photo on mobile devices.

The “Reviews” tab leads to a page that displays all customer and visitor reviews, loaded with written comments and star ratings that typically range from 1 to 5 stars. The business sorts and filters reviews based on the settings for the Page, making it simpler to find particular feedback. The company interacts with the reviews by designating them as “helpful” or “not helpful” if the Page owner or manager has enabled that option.

Some companies respond to evaluations, demonstrating their dedication to considering customer input. Reading reviews on a Facebook business page is an easy process that allows customers to evaluate other people’s opinions and experiences, assisting in making educated decisions about the products and services offered by the company. The reviews enable companies to interact with their audience and manage their online reputation simultaneously.

Why are Facebook Business Page Reviews important to Businesses?

Facebook Business Page Reviews are important to businesses because they act as a powerful type of social proof. Positive reviews from customers serve as endorsements that greatly impact new consumers’ choices. People are easier to trust and select a company when they perceive that others have had good experiences with its goods or services.

Facebook Business Page Reviews directly impact a company’s online trustworthiness and reputation. Many positive reviews improve a company’s reputation by highlighting its competence and reliability. Negative reviews cause anxiety and deter prospective customers. Companies must actively monitor and respond to evaluations to resolve concerns and demonstrate their dedication to customer happiness.

Facebook Business Page Reviews offer insightful criticism. They connect companies directly to client feedback, enabling them to pinpoint problem areas and decide on product improvements, customer support, and overall strategy. Businesses adapt and change to meet shifting wants and expectations by listening to their customers through online evaluations.

Customer reviews significantly impact a company’s exposure on Facebook. Positive ratings and active user interaction with reviews help a business rank higher in Facebook’s search results, making it more straightforward for prospective customers to find.

Do Facebook Business Page Reviews attract new customers?

Yes, Facebook Business Page Reviews attract new customers. Positive reviews act as recommendations from satisfied consumers, which significantly impact what prospective customers decide. People are inclined to trust and select a company when they perceive that others have had good experiences with its goods or services. Positive reviews offer social evidence that is an effective driver for acquiring new customers.

Companies that actively manage and address reviews show their dedication to enhancing client involvement and happiness. The responsiveness improves the company’s overall reputation and entices new customers to try it because they know their worries or inquiries have been answered.

What is the role of Review Management in Facebook Business Page Reviews?

The role of Review Management in Facebook Business Page Reviews is to determine a company’s online reputation and build customer trust. Review management includes keeping a close eye on, responding to, and planning strategies for evaluations left on a company’s Facebook page.

Review management technique accomplishes several essential goals. Review management helps maintain a good internet reputation by responding to positive and negative feedback. Responding to positive reviews with gratitude strengthens customer loyalty while managing bad reviews with professionalism and empathy shows a dedication to problem-solving, which affects how prospective customers regard the company.

Communicating with customers demonstrates attention to detail and a willingness to act on their feedback. Communicating with customers creates a bond and builds trust, encouraging repeat business and positive word-of-mouth recommendations.

Review management in Facebook Business Page Reviews provides insightful information on the customer’s attitudes, preferences, and problems. Businesses enhance their products, improve services, or change marketing tactics by recognizing recurring themes or problems in evaluations.

Active review management improves a company’s Facebook presence. An organization’s internet visibility is strengthened, and more prospective customers are attracted by active engagement with reviews, including responses.

Maintaining a consistent review management strategy increases credibility and confidence among present and future customers. Review management in Facebook Business Page Reviews exhibits openness, responsibility, and a dedication to providing top-notch goods or services. Review management promotes customer confidence in the company and motivates them to pick it over rivals.

How many reviews do you need on Facebook to get a rating?

There is no set minimum number of reviews needed to receive a rating on Facebook. The reviews a company has gotten are often used to determine its rating. Facebook’s algorithm determines an average rating as users submit reviews and assign star ratings, which range from 1 to 5 stars. The company’s Facebook page shows off its average rating.

The rating changes as more reviews are posted, or existing reviews are updated. A business has a rating shown on its Facebook Page even if there are just a few reviews, which is essential to remember. The ranking reflects customer opinion more accurately as the number of reviews rises.

Is it easy to leave a Review on your Facebook Page?

Yes, it is easy to leave a review on a Facebook Page. People with a Facebook account access the review process because Facebook has made it user-friendly. A user must visit the company’s Facebook page, locate the “Reviews” area, and click on it to submit a review. Customers leave a written review of the company, share their thoughts and experiences, and score it using a star rating of 1 to 5 stars.

Facebook offers consumers clear guidelines and prompts to help them through the review procedure. They have instant access to the review section and leave their opinion. Businesses learn how to get ratings on Facebook by actively engaging with their customers and encouraging them to share their experiences on their Facebook Page.

Businesses encourage customers to leave reviews by soliciting feedback directly, advertising their Facebook page, and offering top-notch goods or services that result in glowing evaluations. Businesses use similar tactics, including putting “Leave Us a Review” buttons on their website or sending email invites to recent clients, to speed up the review procedure and increase the ratings on their Facebook Page.

Does Branding help in getting more reviews on Facebook Business Page?

Yes, branding helps in getting more reviews on a Facebook Business Page. Customers are more inclined to engage with a company and submit reviews if they perceive it to have a solid and distinctive brand identity. Customers are willing to share their experiences and suggest a company to others through reviews when they have a favorable affiliation with it. A strong brand reputation draws in more clients, expanding the pool of prospective reviewers. Effective branding boosts a company’s image and compels people to actively participate in leaving reviews on Facebook by incorporating a unified and appealing visual identity, messaging, and customer experience.

Are bad reviews on Facebook bad for business?

Yes, bad reviews on Facebook are bad for a business. Negative reviews greatly affect a company’s trustworthiness, reputation, and client trust. They discourage future customers from selecting the company’s goods or services, particularly if there is a trend of unfavorable comments. Bad reviews spread fast and widely on social media, harming the company’s reputation even more. A company’s response to negative reviews is significant in minimizing the harm. A company must show its dedication to customer satisfaction by professionally handling complaints and working to find solutions, transforming negative experiences.

What is the difference between Facebook Reviews and Facebook Recommendations?

The differences between Facebook Reviews and Facebook Recommendations are that Facebook Reviews include star ratings and thorough written feedback, while Facebook Recommendations are shorter, text-based endorsements without star ratings. The user’s preference for offering a narrative recommendation or a numerical rating determines their selected option. Users share their opinions about businesses on Facebook Reviews and Facebook Recommendations. The two forms of feedback help businesses fully grasp client sentiment.

Facebook Reviews include a star rating system that enables people to evaluate their interactions with a company on a scale of 1 to 5. Users have the option to add descriptive written comments to their star ratings to provide further context for their experiences, preferences, and business-related concerns. Users retrieve and amend their prior reviews that have been submitted on a company’s Facebook Page using the review history tool that Facebook Reviews offers. Facebook Reviews frequently have the overall star rating prominently displayed on a company’s Page, making it easier for visitors to gauge the reputation of the company quickly.

Facebook Recommendations does not employ a star rating system, so users do not designate a numeric rating when making a recommendation. Users express their support or advice for a company in brief textual form, frequently using expressions such as “I highly recommend” or “Great place to visit.” There is no history of past recommendations viewable on a user’s profile or the business’s Page, as there is with Facebook Reviews. Recommendations are displayed differently on a company’s Page. They appear as text-based endorsements without star ratings, giving them a more narrative and less numerical aspect.

ABOUT THE AUTHOR

Ian Kirby has been working in digital marketing for over 15 years. Having worked both with and for digital marketing agencies and in-house with multiple companies, he has a specific interest and expertise in online reputation management, online reviews, and the implementation of business systems. Ian’s writing, videos, and interviews have garnered millions of reads, views, and listens.

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How to see reviews on Facebook Business Page

Facebook reviews are an important part of your business, and they can help potential leads make decisions about becoming a customer. To leverage your reviews, you need to ensure they are easy to find on your Facebook Business Page . 

Your Facebook reviews and previous star ratings can help potential customers research your business and understand customer satisfaction. Reviews extend beyond Facebook, so you can apply reputation management strategies for Google reviews or other sites.

Free Guide: 10 Tips To Get More Customers From Facebook

Why can’t i see reviews on my facebook business page .

Reviews benefit your marketing strategy , but what happens if your reviews aren’t showing up on your Facebook Business Page ? You may not be able to see your reviews on Facebook because you don’t have reviews turned on, or your reviews tab may be hidden on your business profile. 

To make sure customer reviews are visible, first check to ensure that the review function is turned on. To do so, go to your Facebook business page and follow these steps: 

• Go to “ Page Settings ”
• Find “ Templates and Tabs” 
• Toggle the “Review” button if it is not active 

If the review button is turned on, you’ll want to ensure that your reviews are visible on your platform. Facebook allows you to reorganize the tabs or sections of your Facebook business profile. Sometimes, you may have more tabs than can be shown at one time, so your review tab is left in the dark.

To reorganize your tabs, go back to the Templates and Tabs section of your Facebook settings. Here you can reorganize the tabs so your reviews tab is higher in the navigation menu.

Facebook reviews vs. recommendations

Facebook reviews and recommendations are ways for your business to get added exposure. Reviews live on your Facebook Business Page and can be viewed by anyone who visits. As a business owner , you can respond to these reviews (and should). Potential customers will look at online reviews to see how you treat customers, along with any negative or positive things that they could expect. 

Facebook recommendations allow people to share businesses that they would recommend. Facebook users can choose to post a recommendation to their profile. Users can also respond to other users’ Facebook posts and leave a recommendation about a business. 

How to use Facebook Business Manager to manage reviews and recommendations

It’s important for local businesses to manage reviews and recommendations. To do so, you can access your reviews from the Meta Business Suite or in Business Manager . Here, you can respond to reviews, report or flag a review that Facebook should look into.  

To access your reviews in Business Manager , follow these steps:

• Head to “All Tools”
• Choose “Engage Customers”
• Select “Ratings and Reviews”

In the Meta Business Suite: 

• Head to “More Tools”

Best practices for Facebook business pages

Your Facebook Business Page can be an effective part of your marketing strategy . A Facebook Business Page allows you to get noticed more by potential customers , and it can be an extension of your website in many ways. Not only is it customizable for your business, but a growing number of people are also using social media sites as search engines. Instead of heading to Google or Bing, users look for your business directly on Facebook. 

Here are a few best practices regarding a Facebook business page . 

Add business information

If you’re just now setting up a Facebook Business Page , or you’re looking to update yours, one of the most important things to do is to fill it with pertinent information. Facebook offers many ways to customize your Facebook business profile. Be creative and treat your Facebook Business Page like a second website. 

Encourage reviews and respond

Whether it’s a positive or negative review , consumers like to see how your business responds. As part of your Facebook strategy, you should be reading your reviews and responding to both the positive reviews and any concerns voiced by your customers. 

You can’t just create a business profile and never look at it again. In order for it to be successful, you need to be posting, commenting and interacting with people on the platform. While this may seem daunting, you don’t have to let it take over your life. Focus on what you can do and create a plan around that. 

Boost your social media presence with Broadly

For small business owners , managing your Facebook account and other social media platforms can be overwhelming. If you add in managing your online reputation and responding to reviews, it may be too much for a business owner to handle. 

The good news is that Broadly can help. Broadly’s team of experts knows exactly what your business needs regarding marketing and social media , and they can help you create the right strategy for your business. 

Transform your local business with revolutionary AI-powered software

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How to Leave a Review on Facebook: A Step-by-Step Guide

Leaving a review on Facebook is pretty simple and quick. First, you need to find the page of the business or service you want to review. Once you’re on the page, look for the reviews section. Click on “Write a Review,” rate the business, and write your thoughts. After you’re done, just hit “Post,” and your review will be live.

Step-by-Step Tutorial on How to Leave a Review on Facebook

These steps will guide you through leaving a review on Facebook, ensuring your feedback is shared with others.

Step 1: Log in to Your Facebook Account

First, log in to your Facebook account using your username and password.

Make sure you have your login details handy. Without logging in, you won’t be able to leave a review.

Step 2: Search for the Business Page

Next, use the search bar at the top of the page to find the business or service you want to review.

Type the name of the business in the search bar and click on the correct page from the search results.

Step 3: Navigate to the Reviews Section

Once you’re on the business page, find the “Reviews” section. It is usually located on the left-hand side of the page.

Look for a tab labeled “Reviews” or a star icon. Click on it to proceed.

Step 4: Click on “Write a Review”

In the Reviews section, click on the button that says “Write a Review.”

This will open up a new window where you can write your review and rate the business.

Step 5: Rate the Business

Select a star rating for the business, ranging from 1 to 5 stars.

Your rating will help others gauge the quality of the business. Be honest!

Step 6: Write Your Review

Write your thoughts about the business in the text box provided.

Share your experience, what you liked or disliked, and any other details you think are important.

Step 7: Click “Post”

After writing your review, click the “Post” button to publish it.

Your review will now be visible to the public on the business’s Facebook page.

Once you complete these steps, your review will be live for others to see. It can help other potential customers make informed decisions.

Tips for Leaving a Review on Facebook

• Be Honest: Always give truthful feedback based on your actual experience.
• Be Specific: Provide specific details about what you liked or didn’t like.
• Stay Respectful: Even if you had a bad experience, keep your language respectful.
• Check Your Grammar: Make sure your review is easy to read by checking for spelling and grammar mistakes.
• Use Relevant Keywords: This helps others find your review when they search for similar topics.

Frequently Asked Questions

Do i need a facebook account to leave a review.

Yes, you need to be logged in to your Facebook account to leave a review.

Can I edit my review later?

Yes, you can edit your review by going back to the Reviews section and clicking on your review.

What if the “Write a Review” button is missing?

Some businesses might have reviews disabled. In this case, you won’t be able to leave a review.

Are reviews on Facebook public?

Yes, reviews you post on Facebook are visible to anyone who visits the business’s page.

How do I delete my review?

You can delete your review by finding it in the Reviews section and clicking on the delete option.

• Log in to your Facebook account.
• Search for the business page.
• Navigate to the Reviews section.
• Click on “Write a Review.”
• Rate the business.
• Write your review.
• Click “Post.”

Leaving a review on Facebook is a straightforward process that can have a big impact. Whether you had an amazing experience you want to share or encountered some hiccups, your review can help others make better decisions. Plus, businesses rely on feedback to improve and grow. So why not take a few minutes out of your day to leave a thoughtful review? It’s a small gesture that can make a big difference. For more tips on how to be an effective reviewer, check out our other articles. Happy reviewing!

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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How a History Student Turned Her Side Hustle Into a Startup That's Raised $7 Million: "People Always Tell Me, 'I Thought I Had to Major In Computer Science to Be an Entrepreneur' Audrey Wisch never imagined she'd be one of those kids who dropped out of college to grow her side hustle into a startup. But with the help of AI, her "human-centric" service is scaling up.

By Frances Dodds Edited by Mark Klekas Sep 5, 2024

Ever since ChatGPT came on the scene, people have been eulogizing certain lines of work.

Audrey Wisch had plenty of reason to be freaked out by these predictions. Her side hustle, which she'd dropped out of college to grow into a startup, was bemoaned as one of those "soon to be obsolete" jobs. And honestly, at the beginning, Wisch wanted nothing to do with AI. "I'm non-technical," she says, "I was a history major!" But she decided to push through her discomfort and started spending 15 minutes a day with the chatbot. Within a month, she says, "I was using AI in every single hour of my workday." At that point, she stopped fearing AI would be her undoing, and started seeing it as the key to scaling her human-centric services. Now, she says, "I always have people coming up to me saying, 'I thought I had to major in computer science to be an entrepreneur."

Related: These Grandparents Make $10,000 a Month on Their Delivery Side Hustle, With Free Workcations

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