in an essay the hook is usually quizlet

How to Write Great Essay Hooks (Tips + Examples)

Blank screen. Cursor blinks. Clock ticks. Brain freezes.

You stressfully wonder, “How will I ever finish this essay?”

I’ve been there.

Every time you write an essay, you want to catch your readers’ undivided attention from the very first word. The opening hook has to be *perfect* — no compromises.

But, instead of reeling under pressure to come up with this elusively perfect essay hook at the eleventh hour, I’ve found a better way to write great essay hooks.

In this guide, I’ll tell you what it takes to write the most compelling and attention-grabbing hooks. I’ll also break down six awesome types of essay hooks you can experiment with and share examples to inspire your next opening statement.

What is an Essay Hook?

An essay hook is the opening statement of an essay, written to capture readers' attention and nudge them to learn more about the topic. Also known as a lede or lead, this hook introduces readers to the topic/theme of the essay and piques their curiosity to continue reading.

The hook creates the entire narrative for your essay. It tells readers what to expect from the rest of the essay and creates context around your main argument or thesis statement.

6 Types of Essay Hooks You Can Experiment With

I’ve created this handy list of six different types of essay hooks. You can choose the one that best fits your essay’s context and create a stellar opening statement within minutes.

1. Compelling fact or statistic

Lead with evidence and use a powerful fact or statistic as your essay hook. It’s one of the best ways to capture readers’ attention from the start and keep them intrigued throughout your essay.

For example, if you’re writing about the importance of time management for freelancers, you have two options to create your opening sentence:

Generic : “Managing time as a freelancer is no easy feat.”

Impactful : “Nearly 70% of freelancers struggle to effectively divide and manage their time between multiple clients.”

This data point, linked to the original research, sets a strong tone for your essay and draws people in to read more. It communicates

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2. Bold claim hook

When working on an argumentative essay , I always write with the mindset that nobody has the time to read my thoughts from start to finish. So, I have to get to the point quickly and make a solid argument worth people’s time.

That's when opening with a bold claim works best. Condense all your views on the topic into a few thought-provoking lines that would make readers go, hmmm…

But remember, you can't open with a claim that people already know and accept as fact. It has to be something original and unique to make your readers tick, nudging them to dive deeper into your essay.

For example, if you’re writing about water crisis, you have two options to open your essay:

‍ "In some regions, there is not enough clean water for people to use."

‍ "Imagine a world where every drop of water is a battle, a precious commodity fought over by scores of people and animals alike. This can become a reality as early as 2050."

This bold claim presents a convincing argument about the global water crisis. It also emphasizes the urgency of this argument with a research-backed statistic.

Create a bold claim suggestion using AI

Can’t think of a strong opening sentence for your essay? Wordtune can translate your thoughts into a bold claim and create a compelling essay hook.

Open your Wordtune editor and write a few lines related to your topic. These sentences should have a consensus among your audience. Then, choose the 'Counterargument' option from the list of suggestions.

And you’ll have a bold claim for your essay with no effort at all!

3. Story/Anecdote hook

In all my years of writing, I’ve noticed how stories have a unique effect on people. A good story can resonate with a bigger audience, pique their curiosity, and deliver a more personal message.

That's why you can cite a personal anecdote or talk about a publicly known story as a good hook for your essay. This hook allows you to play with words and work in more storytelling .

One of my favorite writing tips applies here: enter the scene as late as possible and leave as early as possible. You have to keep it crisp instead of rambling on and on.

Consider these two examples:

Either of these hooks could work fine if we were just writing a personal essay about a move to a new place. But if we’re specifically writing about the sky, the second example is better. It sticks to the point — the sky and the color of the sky — and doesn’t stray into irrelevant details.

Create a compelling story with AI

I get it—not all of us are natural storytellers. But you can use AI to your advantage to create a concise and exciting story for your essay.

Wordtune can help you write a short story from scratch or trim down your writing into a quick anecdote. Click on the expand or shorten button to edit your story any way you like.

4. Question Hook

Humans have a tendency to immediately look for answers every time they come across fascinating questions. Using questions as essay hooks can reel people into your essay and feed their curiosity.

But questions are also fairly overused in essays. You don't want to use a generic question that makes people say, " Not another question ."

Instead, think of questions that approach your topic from a fresh angle. This means honing in on what was especially interesting or surprising from your research—and maybe even brainstorming different questions to find the most fascinating one.

For example, if you’re writing about the psychology behind why we buy, you have two options to open your essay:

‍ “Do you know what factors compel us to buy certain things?”

Plugged in :

“Before buying anything, have you ever taken a moment to pause and think about possible reasons driving you to this purchase?”

The latter is more descriptive and creates a realistic scenario for readers to truly think about the topic of the essay.

5. Description hook

A descriptive hook works best when writing an explanatory or opinion-led essay. Descriptive hooks, as the name suggests, illustrate a topic in detail to create context for the essay. It's a good way to build awareness for and educate readers on lesser-known themes.

But a descriptive hook can easily become too plain or unexciting to read. To make it work, you have to write an engaging description using imagery, analogies, and other figures of speech.

Remember to make your hook reader-friendly by avoiding passive voice, mainstream cliches, and lengthy sentences.

Consider this example:

Describing a sunset is too cliche, so cross that one off the list. Describing the sky as it is on a normal day wouldn't be shocking or unexpected, so scratch that one, too.

This example creates something unique by using analogies to describe the color of the sky and painting a beautiful picture.

Write a gripping description with AI

Writing an exciting hook for a boring topic is more challenging than it looks. But Wordtune makes it a breeze with just two steps:

Open the Wordtune editor and write your essay topic.
Click on Explain or Emphasize and let it work its magic.

You can also change the tone of voice to make the text more in tune with your theme.

6. Metaphor hook

One of my favorite essay hooks is to open with a persuasive metaphor to contextualize the topic. Metaphors can help you approach the topic from a completely different lens and wow your readers with interesting insight.

Metaphors are also super versatile to make your writing more impactful. You can write a one-line metaphor or create a scenario comparing one thing to another and linking it to your topic.

For example, if you’re writing about the experience of working at a startup, you can open your essay with these two options:

Short & sweet: "Joining a startup is like strapping into a rollercoaster: be ready to witness thrilling highs and sinking drops."

Long & descriptive : “Picture a small sailboat navigating the unpredictable winds and tides in a vast ocean. That’s a startup operating in a massive market. And with the right vision, this journey is filled with risks and rewards.”

Create a convincing metaphor with AI

Writing good metaphors takes up a lot of creative brain power. You can always use Wordtune to find some extra inspiration if you're out of creative ideas.

Type your opening line in the Wordtune editor and click on the 'Give an analogy' option. You can ask for as many suggestions as you want till you find the best one!

What to Know About Your Essay (and Topic) Before You Write the Hook

Whether you’re writing a research paper on economics, an argumentative essay for your college composition class, or a personal essay sharing your thoughts on a topic, you need to nail down a few things before you settle on the first line for your essay.

‍ Let me break them down for you.

1. Gain in-depth knowledge of your topic

Before you start writing your essay, you need to know your topic — not just in name, but in-depth. You don't have to become a subject matter expert overnight. But you do need to research the topic inside out

Your research will help you:

Narrow your focus
Build an argument
Shape the narrative

Your research insights determine your essay’s structure and guide your choice of hook.

After organizing your research in a neat outline, think to yourself: ‍Did you uncover a shocking fact? A compelling anecdote? An interesting quote? Any of those things could be your hook.

⚡ ‍ Take action: After finishing your research, review your notes and think through your essay. Mark or make a list of anything compelling enough to be a good lead.

2. Type of essay

In academic settings, there are generally three kinds of essays:

Argumentative: Making the case for a certain stance or route of action.
Expository: Explaining the who, what, when, where, why, and how of some phenomenon.
Narrative: Telling a true story as a way to explore different ideas.

‍ The type of essay you’re writing is key to choosing the best hook for your piece.

A serious argumentative essay can start with a shocking statistic or a bold claim. And an expository essay can open with a descriptive hook while a metaphor hook would work best for a narrative essay.

⚡ ‍ Take action: Go through your list of potential hooks and cross out anything that doesn't fit the type of essay you're writing, whether it's persuasive , argumentative, or any other type.

3. Audience and tone

A best practice I often share with writers is to think of one reader and keep yourself in their shoes . This exercise can tell you so much about your audience — what kind of tone they like, what matters the most to them, what topics interest them, and so on.

You can use these insights to create a compelling essay hook. Here’s how:

For an argumentative essay, you’re trying to convince someone who doesn’t agree with you that what you’re claiming is right or, at least, reasonable. You don’t want to turn them off with snarky or offensive language — but you do want to be authoritative. Your hook should match that tone and support your effort.
A narrative essay is likely to welcome more lyrical language, so starting with a colorful description or an anecdote might make more sense than, say, a bold claim or surprising fact. Whatever tone you choose for your narrative essay — comical or gentle or bold — should be used for your hook.
‍ Expository essays can use all sorts of tones and be written to a variety of audiences, so think carefully about the tone that best fits your subject matter. An essay explaining how the human body shuts down when overdosed will likely require a different tone than one on the lives of circus masters in the late 1800s.

⚡ ‍ Take action: Look at your list. Can you write these potential hooks in a tone that suits your subject and audience?

4. Length of essay

Are you writing a 10-page paper or a three-page reflection? Or is this your senior thesis, pushing over 100 pages?

‍ If you’re writing a shorter paper, you’ll want to keep your hook quick and snappy.

Readers are expecting a quick read, and they don’t want to spend five minutes only going through the introduction.

In contrast, you can approach a longer essay — like a senior thesis or a term paper — with a longer hook. Just make sure your hook relates to and supports the core point of your essay. You don’t want to waste space describing a scene that ultimately has nothing to do with the rest of your piece.

⚡ ‍ Take action: If you write out the items on your list, how long will they be? A sentence or paragraph? Perfect. Two to five paragraphs? Unless your essay is on the longer side, you may want to save that information for later in the piece.

‍ Now that you know the basic facts about what you’re writing, let’s look at some approaches you could use to catch those readers — and reel them in.

3 Approaches to Avoid When Writing Hooks

I’ve read hundreds of essays — enough to recognize lazy writing from the first few words. It’s equally easy for readers to discard your essays as ‘poorly written’ just by reading the first line.

So, I made a list of three types of essay hooks you want to avoid at all costs because these hooks can only disappoint your readers.

1. Quotations

Quotes are probably the most overused type of hook in any form of writing. What's even worse is rinsing and repeating the same old quotes from Abraham Lincoln or Nelson Mandela in your essays.

No matter how powerful a quote sounds, you shouldn’t slap it at the opening of your essay. It doesn’t give readers the excitement of reading something original and looks lazy.

For example, if you’re writing an essay on productivity, here’s what a good and bad lede looks like:

“Amateurs sit and wait for inspiration, the rest of us just get up and go to work” – Stephen King

Did you know that consuming 100 gms of sugar can slash your productivity levels by over 50% in a day?

2. Definitions

The New Oxford American Dictionary defines a hook as "a thing designed to catch people's attention."

If I opened my article with this dictionary definition of a hook, you’d have either dozed off or left this page long back to find something more interesting.

Here's the thing: definitions put people to sleep. Readers don't want to see a formal, jargon-heavy definition of a topic as the very first line of an essay. Your opening statement should have some personality in it to show readers they're in for an exciting read.

For example, if you’re writing about happy hormones, here’s what a good and bad lede looks like:

Happy hormones are known to boost the happiness levels in your body by creating positive feelings.

Ever wondered why cat videos make you instantly happy, and ice creams give you an extra dose of energy? It's all about how happy hormones control our brain chemistry.

3. “Imagine this”

Opening your essay with "Imagine this" used to be an interesting way to put your readers in a scenario and set the context for your essay. But now, it's far too cliched and just another lazy attempt to write an essay hook.

You can create a relatable scenario for users without asking them to imagine or picture it. Use the descriptive hook format with an interesting choice of words to convey the same ideas more creatively.

For example, if you’re writing an essay on preparing for higher studies abroad, here’s what a good and bad lede looks like:

Imagine this: You’ve been applying to multiple universities, writing SOPs, and preparing for exams without guidance. Everything can go south any minute.

College application season is officially here. But with each passing day, you’re under more and more stress to apply to your chosen colleges and tick all the items off your list.

‍Our Go-To Trick for Writing Catchy Hooks

This opening statement can make or break your entire essay. While I’ve broken down my best tips to create the best essay hooks, here’s a surefire way to write compelling openings :

Go through your notes and either outline your essay or write the whole thing. This way, you’ll know the central thread (or throughline) that runs throughout your piece.

Once your essay or outline is complete, go back through and identify a particularly compelling fact, claim, or example that relates to that central thread.

‍Write up that fact, claim, or example as the hook for your essay using any of the methods we’ve covered. Then revise or write your essay so the hook leads smoothly into the rest of the piece and you don’t repeat that information elsewhere.

Does your hook spark curiosity in you?

Did that fact surprise you in the research stage?

Chances are, your readers will have the same reaction.

And that’s exactly what you want.

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Write an Attention-Grabbing Opening Sentence for an Essay

M.Ed., Education Administration, University of Georgia
B.A., History, Armstrong State University

You can think of the first sentence of your essay as you would a fishing hook. It grabs your reader and allows you reel the person into your essay and your train of thought. The hook for your essay can be an interesting sentence that captures a person's attention, it can be thought-provoking, or even, entertaining.

The hook for your essay often appears in the first sentence . The opening paragraph includes a thesis sentence . Some popular hook choices can include using an interesting quote, a little-known fact, famous last words, or a statistic .

A quote hook is best used when you are composing an essay based on an author, story, or book. It helps establish your authority on the topic and by using someone else's quote, you can strengthen your thesis if the quote supports it.

The following is an example of a quote hook: "A man's errors are his portals of discovery." In the next sentence or two, give a reason for this quote or current example. As for the last sentence (the thesis) : Students grow more confident and self-sufficient when parents allow them to make mistakes and experience failure.

General statement

By setting the tone in the opening sentence with a uniquely written general statement of your thesis, the beauty is that you get right to the point. Most readers appreciate that approach.

For example, you can start with the following statement: Many studies show that the biological sleep pattern for teens shifts a few hours, which means teens naturally stay up later and feel alert later in the morning. The next sentence, set up the body of your essay, perhaps by introducing the concept that school days should be adjusted so that they are more in sync with the teenager's natural sleep or wake cycle. As for the last sentence (the thesis) : If every school day started at ten o'clock, many students would find it easier to stay focused.

By listing a proven fact or entertaining an interesting statistic that might even sound implausible to the reader, you can excite a reader to want to know more.

Like this hook: According to the Bureau of Justice Statistics , teens and young adults experience the highest rates of violent crime. Your next sentence can set up the argument that it's dangerous for teenagers to be on the streets at late hours. A fitting thesis statement might read: Parents are justified in implementing a strict curfew, regardless of a student's academic performance.

The Right Hook for Your Essay

The good news about finding a hook? You can find a quote, fact, or another type of hook after you determine your thesis. You can accomplish this with a simple online search about your topic after you've developed your essay .

You can nearly have the essay finished before you revisit the opening paragraph. Many writers polish up the first paragraph after the essay is completed.

Outlining the Steps for Writing Your Essay

Here's an example of the steps you can follow that help you outline your essay.

First paragraph: Establish the thesis
Body paragraphs: Supporting evidence
Last paragraph: Conclusion with a restatement of the thesis
Revisit the first paragraph: Find the best hook

Obviously, the first step is to determine your thesis. You need to research your topic and know what you plan to write about. Develop a starting statement. Leave this as your first paragraph for now.

The next paragraphs become the supporting evidence for your thesis. This is where you include the statistics, opinions of experts, and anecdotal information.

Compose a closing paragraph that is basically a reiteration of your thesis statement with new assertions or conclusive findings you find during with your research.

Lastly, go back to your introductory hook paragraph. Can you use a quote, shocking fact, or paint a picture of the thesis statement using an anecdote? This is how you sink your hooks into a reader.

The best part is if you are not loving what you come up with at first, then you can play around with the introduction. Find several facts or quotes that might work for you. Try out a few different starting sentences and determine which of your choices makes the most interesting beginning to your essay.

How To Write an Essay
How to Write a Great Essay for the TOEFL or TOEIC
The Ultimate Guide to the 5-Paragraph Essay
The Introductory Paragraph: Start Your Paper Off Right
How to Structure an Essay
How to Write a Solid Thesis Statement
Definition and Examples of Analysis in Composition
Tips on How to Write an Argumentative Essay
What an Essay Is and How to Write One
What Is Expository Writing?
How to Write a Good Thesis Statement
Writing a Lead or Lede to an Article
The Five Steps of Writing an Essay
An Introduction to Academic Writing
How to Write a Response Paper
How to Write a Research Paper That Earns an A

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Writing Tips

How to Write the Ultimate Essay Hook

4-minute read

6th May 2023

Never underestimate the power of an essay hook . This opening statement is meant to grab the reader’s attention and convince them to keep reading. But how do you write one that’ll pack a punch? In this article, we’ll break this down.

What Is an Essay Hook?

An essay hook is the first thing your audience will read. If it doesn’t hook them right off the bat, they might decide not to keep reading. It’s important that your opening statement is impactful while not being too wordy or presumptuous.

It’s also crucial that it clearly relates to your topic. You don’t want to mislead your readers into thinking your essay is about something it’s not. So, what kind of essay hook should you write? Here are seven ideas to choose from:

1. Story

Everyone likes a good story. If an interesting story or anecdote relates to your essay topic, the hook is a great place to include it. For example:

The key to a good story hook is keeping it short and sweet. You’re not writing a novel in addition to an essay!

2. Fact

Another great essay hook idea is to lay out a compelling fact or statistic. For example:

There are a few things to keep in mind when doing this. Make sure it’s relevant to your topic, accurate, and something your audience will care about. And, of course, be sure to cite your sources properly.

3. Metaphor or Simile

If you want to get a little more creative with your essay hook, try using a metaphor or simile . A metaphor states that something is something else in a figurative sense, while a simile states that something is like something else.

Metaphors and similes are effective because they provide a visual for your readers, making them think about a concept in a different way. However, be careful not to make them too far-fetched or overly exaggerated.

4. Question

Asking your audience a question is a great way to hook them. Not only does it make them think, but they’ll also want to keep reading because you will have sparked their curiosity. For example:

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Try to avoid using questions that start with something along the lines of “Have you ever wondered…?” Instead, try to think of a question they may never have wondered about. And be sure not to answer it right away, at least not fully. Use your essay to do that!

5. Declaration

Making a bold statement or declaring a strong opinion can immediately catch people’s attention. For example:

Regardless of whether your reader agrees with you, they’ll probably want to keep reading to find out how you will back up your claim. Just make sure your declaration isn’t too controversial, or you might scare readers away!

6. Common Misconception

Laying out a common misconception is another useful way to hook your reader. For example:

If your readers don’t know that a common belief is actually a misconception, they’ll likely be interested in learning more. And if they are already aware, it’s probably a topic they’re interested in, so they’ll want to read more.

7. Description

You can put your descriptive powers into action with your essay hook. Creating interesting or compelling imagery places your reader into a scene, making the words come alive.

A description can be something beautiful and appealing or emotionally charged and provoking. Either way, descriptive writing is a powerful way to immerse your audience and keep them reading.

When writing an essay, don’t skimp on the essay hook! The opening statement has the potential to convince your audience to hear what you have to say or to let them walk away. We hope our ideas have given you some inspiration.

And once you finish writing your essay, make sure to send it to our editors. We’ll check it for grammar, spelling, word choice, references, and more. Try it out for free today with a 500-word sample !

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Essay Hooks: How to Grab Your Reader With Your Writing

April 18, 2019

Imagine an admissions officer reading your application: they start with the mundane, beginning with your home address and biographical information, then moving down your application to your test scores and activities list next. What exactly have you been doing for the past four years? Are you a student leader, community game-changer, future tech mogul? And then - your personal statement .

It’s not much of an exaggeration to say that this essay is the soul of your application. With 650 allotted words, you have the power to craft a captivating narrative about who you are, what you value, and most importantly - where you see yourself going. The very first sentence of your essay - commonly referred to as the ‘hook’ - is a direct invitation to the reader to walk into your world for the next few minutes. Essay hooks can also simultaneously be the hardest piece of your essay to write.

For most high school writers, composing essay hooks can take some practice. It’s hard to know what will feel appropriate for your essay, and what captures someone’s attention is so innately personal. What you find humorous or intellectual might come across to your reader as boring or overdrawn. In this blog, I’ll introduce common “hook” styles that have been successful for past students, caution against the pitfalls that many applicants fall into, and share my top strategies for practicing writing your own essay hooks .

What Types of Hooks Are There?

Open with the unexpected.

“On the day my first novel was rejected, I was baking pies.” (Hamilton)

“Not all sons of doctors raise baby ducks and chickens in their kitchen. But I do. My dad taught me.” (NYT)

Starting your essay with a contradiction or surprising juxtaposition immediately catches any reader’s intrigue. These essay hooks work well because they’re unusual, but not hyper dramatized: both of the hooks above read as genuine. There’s also an implicit sense of humor here: who catches themselves baking pies when they receive upsetting news? These hooks position the speaker as quirky, likable, and ready to offer some insight about what their unique life experiences have taught them. Simply put, this is a great way to grab your reader’s attention.

However, these types of hooks can also be more difficult to write. Unless you have a clear (or funny) story to tell from the beginning, they can be harder to write naturally. Try reflecting on the story you plan to tell: what about your identity, circumstances, or surroundings provides an insightful and unexpected angle into what you want to say? Jot down a few ideas and try several approaches before settling on your final opening line.

Details, Details, Details

“The way the light shined on her skin as she sewed the quilt emphasized the details of every wrinkle, burn and cut. While she completed the overcast stitch, the thimble on her index finger protected her from the needle pokes. She wore rings on every finger of her right hand, but on her left she only wore her wedding ring.” (NYT)

“My grandmother hovers over the stove flame, fanning it as she melodically hums Kikuyu spirituals. She kneads the dough and places it on the stove, her veins throbbing with every movement: a living masterpiece painted by a life of poverty and motherhood. The air becomes thick with smoke and I am soon forced out of the walls of the mud-brick house while she laughs.” (NYT)

Both of these opening paragraphs have successful essay hooks because they jump straight into the thick of it - there’s no time for slow building action here. They rely on the speaker’s senses, drawing from details that are visual, tactile, or auditory to draw the reader into the essay.

While both of these hooks center a female relative, the reader is ultimately learning about you: how do you perceive the world around you, what do you direct your attention towards, and what details matter to you ? This style of hook is perfect for a speaker who is insightful, self-aware, and nuanced. It’s also a great approach to showcase young writers’ creative capacities.

If you’re unsure about how to start writing this hook, try writing your essay as you see fit from start to finish. Then, look for ways to rearrange your structure - a lot of times it’s easier to find detailed imagery in the middle of an essay before moving it to the beginning. Another hint: opening with dialogue can always be a great way to jump right into the meat of your essay.

Bring a Fresh Perspective

“For as long as I can remember, one of my favorite pastimes has been manipulating those tricky permutations of 26 letters to fill in that signature, bright green gridded board of Wheel of Fortune.” (Johns Hopkins)

“I have old hands.” (Stanford)

One of my favorite personal strategies for tackling essay hooks is to bring light to something that happens every day. What’s such a normal experience of your daily occurrence that it’s led you to new insight, perspective, or thought? Do you spend every day watching Wheel of Fortune, or investigating your hands? Have you experimented with perfecting the best sandwich ever, harnessed inspiration from mowing the lawn, or made an art form out of writing moving birthday cards to your friends? Drawing focus towards moments that most people take for granted shapes your persona as a speaker - it shows you as creative, mature, and a forward-thinker.

This style of hook grabs your reader’s attention by signaling that you’re about to add a new twist on something that’s already established and it maintains a high level of authenticity, too. A lot of students writing their essays will try to talk about something big that makes them seem impressive - but actually, zoning in for the “small” moments that have been meaningful to you showcases more of your positive qualities as an applicant, and better demonstrates who you are.

If All Else Fails - Try Going Simple

“I always assumed my father wished I had been born a boy.” (NYT)

What’s the bare-bones, unshakable truth of your essay? This hook is effective because it’s moving - it speaks to the essay’s truth, and foreshadows content (the speaker’s relationship with her father, gender expectations and/or dynamics, navigating assumptions). In this case, simple is better: in one sentence, the speaker is able to distill the emotional core of her essay. The speaker’s voice reads as reflective, mature, and confident - she’s not afraid to be vulnerable, and has a clear voice.

This approach is perfect for students who aren’t sure what strategy might work for them, because it’s easy to tell when you’ve been successful. Try writing a single sentence that captures the emotional weight of your essay - then read it back to yourself (and others!). Do you have chills? Great - keep writing.

Common Pitfalls

You can’t win an oscar.

“Blood-soaked. 3am.”

Okay, there are two things that need to be addressed here. First - this is not a screenplay! You don’t need a shot-by-shot action take. Secondly - this is not the type of detail (or imagery) that’s going to work in your favor. While I’m a proponent for the “detailed” approach to hooking your audience, this isn’t quite what admissions officers are looking for. The essay in this case is actually about playing video games, so the dramatic (and violent) start is unnecessary. It also feels a little cheap - as if the speaker is trying too hard to grab the reader’s attention without putting thought into the impact of their words.

You Don’t Have to Prove Yourself

Please don’t open your essay with a really convoluted, philosophical, or critical outlook on the state of humankind, technology, or any other large-scale topics. Sure, you want to seem intellectually curious and come across as a deep thinker, but it shouldn’t feel contrived. Worst of all, these essays aren’t about you . The college essay isn’t the time to try and prove your intellectual prowess - it’s a space for introspection and mature reflection. By forcing your (intense) opinions on a reader, you come across as arrogant. What can colleges teach someone who is proclaiming to already know everything?

Use Your Own Words

While I’m sure there have been many works - poems, songs, memoirs, or plays - that have had a vast impact on your personal development, your reader wants to know more about you , not a writer that’s already established. Using quotes as essay hooks is a huge risk. For me, it elicits an immediate sigh and (depending on the quote), eye roll.

You’re Not En(titled) to Do This

If you only have 650 words to make your mark: don’t use a title! It’s a waste of space that disrupts your essay’s formatting and seems uninformed. Titling your essay isn’t a part of the personal statement’s typical conventions, so it’s completely unnecessary. Thumbs down.

How To Write Your Own Essay Hooks

So, how do you create your own?

Here are my best suggestions:

Try several points of entry. Different styles are going to work with different students - it’s going to depend on your writing style, personality, sense of humor, experience with creative or reflective writing, and what your essay is about. Not everything will land the way you want it to - but that’s okay! Try writing essay hooks that model each of the styles above. Which feels most sincere for your piece and most true to you?
Get feedback - the right kind. While too many different critics can agitate the writing process, feedback is important. Try a peer share or mini writing seminar with some of your friends - you all have to write essays, after all. Why not do it together? Try sharing a few different hooks and see what works best for your crowd. Make sure you keep your sanity by not sharing too much of your essay - just the pieces that you truly want feedback on. Most importantly, make sure you know when to incorporate the feedback, and when to use your best judgment and keep something you believe is an essential part of your essay.
Write, write, write. It’s not fair to assume that because essay hooks come first, that you must write it first. That’s almost never the case! I personally always draft introductions before the rest of any piece, then circle back at the end to rewrite the beginning. You may have to keep writing before you land your point of entry - that’s how it should be!

After learning more about what types of essay hooks there are, and how to craft your own, I hope you’re ready to take on the hardest piece of the writing process with ease. You may surprise yourself with where your story begins.

JHU: https://apply.jhu.edu/application-process/essays-that-worked/
Stanford: https://stanfordmag.org/contents/let-me-introduce-myself
Hamilton: https://www.hamilton.edu/admission/apply/college-essays-that-worked/2014-essays-that-worked
NYT: https://www.nytimes.com/2018/05/11/your-money/college-essay-topic-money-social-class.html

Tags : college application tips , college application essay , Personal Essay , Personal Statement , college essay tips , essay hooks

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Essay Writing Guide

Hook Example

20+ Hook Examples to Grab Reader’s Attention

15 min read

What is an Essay Hook?

An essay hook, often found at the beginning of an essay introduction , serves as an opening sentence that immediately grabs the reader's attention. These hooks are a common feature in high school, college, and various academic assignments.

It's vital to understand that hooks are distinct from introductions; they complement introductions rather than replacing them. A well-crafted hook should be self-contained, avoiding the pitfalls of being dull or predictable.

Purpose of Hook in Writing

An effective hook serves two primary purposes.

Firstly, it sets the tone for the essay by providing the reader with a glimpse of the topic's essence.
Secondly, it constructs a compelling introduction that tempts the reader to dive deeper into the essay's content.

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Examples of Different Types of Hook

In this section, we will explore different types of essay hooks and hook sentence examples. We will look into how these hooks can be used for writing different academic papers.

Question Hook

You can grab the reader’s attention by asking them an intriguing question that they would want to know the answer to. When posing a question, think about the interest of the reader and the things they would want to learn more about.

Avoid making your question generalized or simple Yes or No questions. For instance, asking a general question such as “Do you watch television?” won’t grab their attention and make them think it over.

Using rhetorical questions to engage the reader is always a good idea!

Question Hook Example

Here are 10 hook question examples:

An anecdote can be a personal story or a product of your imagination. Provided that the story is relevant to your focus topic.

Typically, an anecdote is a funny statement, written to make the reader laugh and want to continue reading further.

Our lives are full of stories. Every day something interesting, funny, or strange happens. So, why don’t you use such stories to attract the reader’s attention?

Anecdote Hook Example

An anecdotal hook should be directly related to the central theme of the paper, demonstrating its relevance and connection to the main idea.

A "quote hook" is a type of hook used in writing that involves opening an essay with a quotation from a notable person, a famous author, or a respected source. The purpose of a quote hook is to immediately capture the reader's attention and establish the relevance of the topic by providing an authoritative statement.

A well-chosen quote can add credibility to your writing, evoke emotion, or introduce a key theme or idea that you intend to explore in your essay. It can also set the tone for the piece, whether it's persuasive, informative, or narrative.

Quotation Hook Example

The following is a quotation hook example that you can consider for your essay.

Statistical Facts

Fact or statistic hook is a type of hook used in writing that involves opening an essay or piece of content with a numerical fact or data point. The purpose of a statistical facts hook is to immediately engage the reader's interest by presenting them with a surprising, statistic related to the essay's topic.

This type of hook is particularly effective when writing an informative essay or persuasive essays that rely on data and evidence to support the main argument.

Statistical Hook Example

Below is an interesting statistical hook example:

Personal Story

Starting a piece of writing with a personal short story is a good idea when writing narrative essays or a college application essay .

It doesn’t have to be an experience that you faced firsthand; it could be something that happened with a friend or a relative.

Personal Story Hook Example

Here is a great hook example for a personal story essay that you can consider.

Description Hook

This hook is a vivid description of a scene or event to draw readers' attention to your writing. A well-written descriptive hook will make your readers want to know more about what is in the rest of your paper.

Descriptive hooks are most commonly used in narrative essays but can be used in any type of writing.

Description Hook Essay Example

The following is an interesting example of a description hook that you can read for your better understanding.

Metaphor/Simile Hook

The metaphor/simile hook is used to help readers think about a particular topic in a different way. Your readers will think about the meaning and the context in which the topic is being addressed.

A metaphor directly compares two things that are not related to each other.

Metaphor/Simile Hook Example

Literary quotes.

When writing book reviews, it is often a good idea to use literary quotes. However, it is important to keep in mind that these quotes may not be appropriate for use in persuasive or expository essays .

We remember visual information more efficiently than words. When we see something, our brains quickly turn it into a picture. Scenes are often used in descriptive or narrative essays.

Scene Hook Example

Hook examples for types of essays.

There are different types of essays according to their structure and purpose. For instance, an argumentative essay is a serious essay written to persuade the reader on an argument. Whereas a narrative essay could be a light-hearted narration of an event.

You can not use a funny question to start an argumentative essay. Similarly, you can not use a serious fact to start a funny narrative essay.

The table shows hook examples for essays:

Let’s explore in detail some interesting hook examples according to different types of essays.

Expository Essay Hook Example

Hook: "Did you know that bees are responsible for pollinating one-third of the world's crops?"

Explanation: This hook explains the surprising and essential role that bees play in our food production, setting the stage for an expository essay that will explore this topic in detail.

Argumentative Essay Hook Example

Hook: "Is the use of technology making us more connected or driving us further apart as a society?"

Explanation: This hook presents a thought-provoking question about the impact of technology on human relationships, signaling that the argumentative essay will analyze and argue different perspectives on this issue.

Descriptive Essay Hook Example

A hook example sentence for a descriptive essay is as follows:

Hook: "Imagine standing on a pristine white beach, the turquoise waves gently caressing your toes, and the scent of saltwater filling the air."

Explanation: This hook invites the reader to visualize a tranquil scene, creating anticipation for a descriptive essay that will provide vivid details and sensory experiences of this beautiful location.

Persuasive Essay Hook Example

A hook example sentence for a persuasive essay is as follows:

Hook: "What if I told you that a simple change in diet could extend your lifespan by years?"

Explanation: This hook raises a compelling question about the potential health benefits of dietary choices, hinting at the persuasive argument that will follow in the essay.

Narrative Essay Hook Example

A hook example for narration is as follows: Hook: “I am really not sure if it is a real memory or just something that became more solid over time. But I am not sure that my neighbor once tried to murder me.”

Explanation: This hook introduces doubt about the authenticity of a memory involving the neighbor's alleged murder attempt.

Compare and Contrast Essay Hook Example

Hook: "Apples and oranges—two fruits that couldn't be more different in taste, texture, and appearance." Explanation: This hook highlights the contrast between apples and oranges, signaling that the compare and contrast essay will explore the differences and similarities between these two fruits.

Process Essay Hook Example

A hook example sentence for a process analysis essay is as follows:

Hook: "Have you ever wondered how your favorite chocolate chip cookies are made?"

Explanation: This hook engages the reader's curiosity about the process of making chocolate chip cookies, setting the stage for a process essay that will provide step-by-step instructions.

Cause and Effect Essay Hook Example

A hook example sentence for a cause and effect essay is as follows:

Hook: "In the realm of environmental science, the butterfly effect is real."

Explanation: This hook introduces the concept of the butterfly effect and its relevance to environmental science, foreshadowing a cause and effect essay that will explore the ripple effects of small actions on the environment.

Analytical Essay Hook Example

A hook example sentence for a analytical essay is as follows:

Hook: "Unlocking the hidden layers of Shakespearean sonnets is like deciphering a cryptic code."

Explanation: This hook uses a metaphor to describe the complexity of analyzing Shakespearean sonnets, indicating that the analytical essay will delve into the intricate language and themes within these works.

Hook Examples In Speeches

Hook: “In the United States, people are still fighting to be free. Many are fighting for free access to resources, free speech, and even the right to marry.”

Hook: “Getting revenge can easily become an obsession for many people. Some really crave for that kind of thing when they are being wronged.”

How to Choose a Good Hook?

Choosing a good hook involves engaging your audience, creating interest, and setting the stage for your content. Here is how to choose a good hook:

Know Your Audience: Understand the interests and preferences of your target audience.
Relevance is Key: Ensure your hook directly relates to your content's topic.
Shock or Surprise: Use shocking facts, surprising statistics, or intriguing anecdotes.
Tell a Story: Engage emotionally with personal stories or narratives.
Pose a Question: Ask thought-provoking questions that make readers curious.
Quotations: Share powerful quotes from relevant authorities.
Visual Imagery: Use descriptive language to create vivid mental images.
Conciseness: Keep your hook brief and to the point.
Test and Refine: Experiment with different hooks and refine based on audience response.

Now that you have learned various techniques for crafting effective hooks, you're well-prepared to start writing one.

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How to Write a Good Essay Hook?

Here are the points that you need to keep in mind to write a hook for your essay.

Step#1 Know the Kind of Literary Work

First, it is important to have a clear vision in mind of the literary work you have selected for your paper. Here you need to describe what a certain essay type demands and what types of techniques you require to support your arguments in your essay.

Step#2 Create an Outline

Always create an essay outline to see how the information can be organized better and which points need to be highlighted. Try to find an attention grabber that adds to the significance of that point.

Step#3 Who are You Writing for?

Know your target audience and choose a way in which you want to develop your work. Your hook statement should be according to it. If you are writing for children, write in simple language. If you are writing for professionals, take the specific language into account.

Step#4 Know the Purpose of Writing Your Essay

Choose hooks that fit your paper. Know the type of essay you are writing and its purpose. You can go for funny hooks if you are writing a paper on a light topic. If you are writing a conference paper, then you should be more formal.

To Sum it Up!

Now you know the different ways to start your essay or research paper. You are the one to decide which hook is better and more effective to use according to the type of paper. Don’t forget to take into account the preparatory steps and figure out what type of hook is best to use.

You know that starting with a hook can make or break your academic essay. However, it is not always easy to come up with the perfect anecdote or statement for an opening line.

Luckily, you can get help from a legit essay writing service like MyPerfectWords.com , which can create perfect essays and do your paper for you. You may be asking yourself why you should use this service instead of creating one yourself and here's your answer - getting high-quality academic writing help from our professional essay writer at affordable prices is a good deal!

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Frequently Asked Questions

What is a good hook sentence.

A good hook sentence is a sentence that grabs the reader’s attention or compels them to read your essay further. It is supposed to make your essay more interesting and engaging for them.

A great technique to use is starting out by making an assertive claim about your topic. This will help in grabbing the reader’s attention the moment they begin reading your essay.

What comes first, thesis or hook?

The hook of your essay is the first line of your introductory paragraph or can be more than one also. But the essay hook is written first.

A thesis statement follows it. It is included as a mini-outline of the essay and tells the readers about the essay’s content. Further on, the transitional hook sentence is added at the end of the paragraph.

What is the purpose of a hook?

The main and foremost purpose of a hook is to grab the attention of readers and hook them to your work. It creates an interesting and enticing start to an essay or any other assignment and connects the readers to your work.

What is a hook statement?

The hook is the first sentence of your introduction, and it should be interesting. A great way to start your introduction is by writing an engaging, concise, and clear hook. This will spark curiosity in the reader, which leads them through all that you have written about.

How long is a hook in an essay?

The hook is 1-2 sentences of your essay are important because they help capture the reader's attention. They will continue reading if they are interested in what you have to say.

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Nova Allison is a Digital Content Strategist with over eight years of experience. Nova has also worked as a technical and scientific writer. She is majorly involved in developing and reviewing online content plans that engage and resonate with audiences. Nova has a passion for writing that engages and informs her readers.

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Knowledge Base
How to write an expository essay

How to Write an Expository Essay | Structure, Tips & Examples

Published on July 14, 2020 by Jack Caulfield . Revised on July 23, 2023.

“Expository” means “intended to explain or describe something.” An expository essay provides a clear, focused explanation of a particular topic, process, or set of ideas. It doesn’t set out to prove a point, just to give a balanced view of its subject matter.

Expository essays are usually short assignments intended to test your composition skills or your understanding of a subject. They tend to involve less research and original arguments than argumentative essays .

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When should you write an expository essay, how to approach an expository essay, introducing your essay, writing the body paragraphs, concluding your essay, other interesting articles, frequently asked questions about expository essays.

In school and university, you might have to write expository essays as in-class exercises, exam questions, or coursework assignments.

Sometimes it won’t be directly stated that the assignment is an expository essay, but there are certain keywords that imply expository writing is required. Consider the prompts below.

The word “explain” here is the clue: An essay responding to this prompt should provide an explanation of this historical process—not necessarily an original argument about it.

Sometimes you’ll be asked to define a particular term or concept. This means more than just copying down the dictionary definition; you’ll be expected to explore different ideas surrounding the term, as this prompt emphasizes.

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An expository essay should take an objective approach: It isn’t about your personal opinions or experiences. Instead, your goal is to provide an informative and balanced explanation of your topic. Avoid using the first or second person (“I” or “you”).

The structure of your expository essay will vary according to the scope of your assignment and the demands of your topic. It’s worthwhile to plan out your structure before you start, using an essay outline .

A common structure for a short expository essay consists of five paragraphs: An introduction, three body paragraphs, and a conclusion.

Like all essays, an expository essay begins with an introduction . This serves to hook the reader’s interest, briefly introduce your topic, and provide a thesis statement summarizing what you’re going to say about it.

Hover over different parts of the example below to see how a typical introduction works.

In many ways, the invention of the printing press marked the end of the Middle Ages. The medieval period in Europe is often remembered as a time of intellectual and political stagnation. Prior to the Renaissance, the average person had very limited access to books and was unlikely to be literate. The invention of the printing press in the 15th century allowed for much less restricted circulation of information in Europe, paving the way for the Reformation.

The body of your essay is where you cover your topic in depth. It often consists of three paragraphs, but may be more for a longer essay. This is where you present the details of the process, idea or topic you’re explaining.

It’s important to make sure each paragraph covers its own clearly defined topic, introduced with a topic sentence . Different topics (all related to the overall subject matter of the essay) should be presented in a logical order, with clear transitions between paragraphs.

Hover over different parts of the example paragraph below to see how a body paragraph is constructed.

The invention of the printing press in 1440 changed this situation dramatically. Johannes Gutenberg, who had worked as a goldsmith, used his knowledge of metals in the design of the press. He made his type from an alloy of lead, tin, and antimony, whose durability allowed for the reliable production of high-quality books. This new technology allowed texts to be reproduced and disseminated on a much larger scale than was previously possible. The Gutenberg Bible appeared in the 1450s, and a large number of printing presses sprang up across the continent in the following decades. Gutenberg’s invention rapidly transformed cultural production in Europe; among other things, it would lead to the Protestant Reformation.

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The conclusion of an expository essay serves to summarize the topic under discussion. It should not present any new information or evidence, but should instead focus on reinforcing the points made so far. Essentially, your conclusion is there to round off the essay in an engaging way.

Hover over different parts of the example below to see how a conclusion works.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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An expository essay is a broad form that varies in length according to the scope of the assignment.

Expository essays are often assigned as a writing exercise or as part of an exam, in which case a five-paragraph essay of around 800 words may be appropriate.

You’ll usually be given guidelines regarding length; if you’re not sure, ask.

An expository essay is a common assignment in high-school and university composition classes. It might be assigned as coursework, in class, or as part of an exam.

Sometimes you might not be told explicitly to write an expository essay. Look out for prompts containing keywords like “explain” and “define.” An expository essay is usually the right response to these prompts.

An argumentative essay tends to be a longer essay involving independent research, and aims to make an original argument about a topic. Its thesis statement makes a contentious claim that must be supported in an objective, evidence-based way.

An expository essay also aims to be objective, but it doesn’t have to make an original argument. Rather, it aims to explain something (e.g., a process or idea) in a clear, concise way. Expository essays are often shorter assignments and rely less on research.

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How to Write a Hook that Captivates Readers

A hook is a compelling opening sentence or paragraph in an essay or article. Its purpose is to grab the readers’ attention and entice them to continue reading. A hook must evoke an emotional response or pique curiosity to keep the readers engaged.

Are you trying to figure out how to write a hook? Stick around because this blog has all the guidelines you need to write one like an expert paper writing service provider. So, let’s get started!

Table of Contents

Types of Hooks for Essays

Your essay or research paper’s hook can be in any of the five types:

Anecdotal Hook

Starting with an anecdote is a good way to keep the readers interested. Ensure that the anecdote relates to your topic and makes your readers feel like they’re part of the narrative.

For example:

“Sarah sat at the edge of the cliff. The wind whipping through her hair as she stared into the vast expanse of the Grand Canyon. Little did she know that this moment would be the catalyst for a life-changing decision.”

This hook introduces a character, Sarah, and a dramatic setting, the Grand Canyon. Doing so creates intrigue and leaves readers wondering about Sarah’s decision. Here, the reader is immediately invested in the story and eager to learn more.

Question Based Hooks

Another effective hook is to pose thought-provoking questions. This type of hook encourages readers to engage with the content right from the start actively.

Here’s an example:

“What if everything you thought you knew about success was wrong? What if the key to achieving true fulfillment lies in embracing failure and redefining your definition of success?”

This hook presents a series of thought-provoking questions challenging the conventional wisdom about success.

Statistical or Factual Hook

This hook type is particularly effective when the statistic or fact is relevant to the main content.

“Did you know that 80% of New Year’s resolutions fail by February? Discover the secrets to making lasting changes and achieving your goals beyond the first month of the year.”

This hook uses a surprising statistic about the failure rate of New Year’s resolutions to capture readers’ attention. It entices readers to continue reading to uncover shared strategies and insights.

Witty or Humorous Hooks

Humor and wit can be great ways to keep your readers interested and make their reading experience more enjoyable. If the content is funny or lighthearted, this kind of hook can grab people’s attention.

“They say the early bird catches the worm, but what about the night owls? Discover the surprising advantages of embracing your nocturnal nature and redefining productivity on your own terms.”

This hook puts a fun spin on a well-known phrase about night owls and productivity.

Scenario Based Hook

This kind of hook appeals to their senses and feelings, establishing an instant bond.

“The sun dipped below the horizon, casting a warm, golden glow over the tranquil beach. As the waves gently lapping against the shore, a sense of peace and possibility filled the air. Beckoning those who dared to chase their dreams!

This hook paints a picture of a beautiful beach at sunset, creating a sense of tranquility and motivation. It provides a vivid image full of detail that draws readers in and captures their imaginations.

Understanding How to Write a Killer Hook

A hook is like a doorway to your content. It sets the tone for establishing a connection with your readers.

It can be a stirring statement, an interesting question, an amusing anecdote, or a shocking fact.

Why is a Strong Hook Crucial in Capturing Readers’ Interest?

Having an eye-catching hook can be a major game-changer when grabbing people’s attention. It’s like a magnet, luring them in and making them want to read your writing.

If you don’t have a good hook, people might not stick around to hear what you have to say. Moreover, a strong hook also sets the tone for your entire writing.

Examples to Understand the Impact of a Strong Hook

Compelling Statement:

“In today’s busy world, have you ever thought about how you can get more done in a shorter amount of time?”

This hook immediately grabs readers’ attention by talking about a common problem. It plays on people’s need to be more efficient and leaves them wanting to find the solution.

Thought-Provoking Question

“What if the key to happiness lies not in acquiring more, but in letting go?”

This hook gets people thinking by asking a thought-provoking question that goes against the grain. It makes readers question their own opinions and views. Luring them in to see what kind of answers the piece offers.

Intriguing Anecdote

“As the clock struck midnight, she found herself standing on the edge of a decision that would change her life forever.”

This hook straight away pulls readers into a dramatic scenario. Trying to spark their curiosity about the character’s problem. Makes them desperate to find out the results of their choice.

Surprising Fact

“Did you know that the human brain can process images 60,000 times faster than text?”

This hook throws out an unexpected and captivating fact that gets readers interested. It brings up an interesting piece of info. Also gives a hint at what more can be discovered in the rest of the article.

Pro Tips to Craft a Killer Hook

You can use the following techniques to write a killer hook.

Target Audience – Identification, Preference, and Interest

Before you write a hook, it’s important to understand your audience well.

To identify your target audience, consider the following factors:

Demographics: Age, gender, location, education level, occupation, etc.
Psychographics: Values, beliefs, hobbies, lifestyle choices, etc.
Behavior: Online habits, preferred platforms, browsing patterns, content consumption habits, etc.

Understanding Target Audience Preferences and Interests

After identifying your audience, it is important to know their interests. Here are some guidelines from the expert research paper writing services provider.

Surveys and Questionnaires

Send out surveys to your audience to get their thoughts and feelings directly. Ask what they like, what interests them, and what captures their attention. Look at the answers you get to find out what people usually think.

Social Media Listening

Keep an eye on social media sites where your desired demographic hangs out. Check out what they’re interacting with, what they’re talking about, and the kind of lingo they use.

Effective Hook for Effective Writing

Once you’ve figured out what your audience likes and dislikes, you can craft a hook that resonates with your audience. Here are a few ideas to help you do that while writing an essay:

Pinning the Pain Points

Identify the challenges, problems, or pain points your audience faces and address them directly in your hook. For example, “Tired of struggling to find time for self-care? Discover a simple solution that fits into your busy schedule.”

Appeal to Their Aspirations

Tap into your audience’s aspirations, goals, or desires and use them to create an emotional connection. For instance, “Imagine a life filled with adventure and travel. Uncover the secrets to fulfilling your wanderlust dreams.”

Use Their Language

Pay attention to the language, phrases, and terminology your audience uses. Incorporate those words in your hook to make it relatable and resonate with their communication style.

Focus on Relevancy

Ensure that your hook directly relates to the topic or content you’re offering. Make it clear how your content will provide value or satisfy their interests. For instance,

“Discover the latest fashion trends that suit your body type perfectly.”

Create Curiosity

Intrigue your audience by hinting at valuable insights or solutions they can expect to find in your content. Pose a question or make a statement that sparks their curiosity and leaves them wanting more.

Impactful Hook for a Perfect Write-up

Stick to these guidelines below for writing an effective hook:

Keep Your Opening Sentence Concise

The first line of your hook matters in getting people to pay attention. Keep it short, powerful, and interesting right away. Don’t waste time with long intros or too much background info. Drop a punchy sentence that sets the tone for the rest of your content.

Consider the following example:

“Unravel the mysteries of the universe in just five simple steps.”

Creating a Sense of Curiosity or Suspense

Creating intrigue can capture your readers’ attention and keep them hooked. Think of it like this: curiosity and suspense are like bait to draw people in.

For example, you could open with a question or Statement that will make your readers want to know more. Or you could set up a scene that creates a sense of anticipation for what comes next.

“She stood at the crossroads, a single decision separating her from the life she had always dreamed of.”

This opening sets up a suspenseful situation. Makes readers eager to find out what choice the character will make and what the consequences will be.

Add Emotions to Evoke a Strong Reaction:

Feelings resonate with readers and get an intense response. By tapping into people’s emotions, you can create an instant link and interest.

“Heart pounding, palms sweating, she took a deep breath and stepped onto the stage. It was her moment to shine.”

It creates an emotional connection and builds anticipation as readers root for the character to do well. Stirs up many feelings and encourages readers to continue reading to find out what happens next.

Key Ingredients of a Good Hook

While writing a hook, ensure:

Clarity and Conciseness

Make sure the hook is simple and to the point. Cut out any extra words that could weaken its effects.

Emotional Appeal

See if the hook gets the emotions out of the readers you want. Think about adding or making the elements stronger to get the readers feeling something.

Relevance and Connection

Make sure the hook is closely connected to the rest of the article. Tweak the hook to strengthen the link between the start and the rest of the text.

Language and Tone

Be mindful of the words you use, how you say it, and the type of writing in the hook. Try to make sure it’s something that your target audience will like and expect.

Common Mistakes to Avoid

Overly long or complicated hooks.

Avoid making a hook statement overly long. Long and convoluted hooks for writing can confuse or overwhelm readers. As a result, they will lose interest before they dive into the main content.

Using Clichés or Generic Openings

Using clichés or generic openings in your hook can make it predictable and uninteresting. Generic openings fail to capture readers’ attention because they offer nothing new or intriguing.

“Once upon a time, in a land far, far away, there lived a brave hero who embarked on an epic journey to save the world from evil.”

This opening might sound familiar and reminiscent of classic fairy tales. Still, it doesn’t provide any unique or surprising elements.

To avoid clichés and generic openings, strive for originality and fresh perspectives. Here’s a revised hook that takes a different approach:

“In the darkest corners of a forgotten realm, a reluctant outcast discovers an ancient secret that holds the power to reshape destiny.”

Failing to Deliver on the Promises Made in the Hook

When readers are hooked by an intriguing statement or a compelling question, they expect the content to deliver on those promises. Failing to do so can lead to disappointment and a loss of trust.

Ensure that the hook in essay accurately reflects the main content and sets realistic expectations for readers. Here’s an example:

“Discover the ultimate secret to becoming a millionaire in just one month!”

If the content that follows this hook doesn’t provide a legitimate and achievable path to wealth creation, readers will feel misled and may lose interest. While writing hooks, ensure that the hook’s promises align with the content and deliver valuable information or insights.

Writers need to use a catchy hook in their write-ups. It is like setting the tone for your entire piece, and it can create an emotional connection between you and your readers.

Hopefully, this blog post helped let you know how to write a hook for an essay. If you are still confused, don’t hesitate to count on the professional expertise of our writers .

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How to Write a Catchy Hook: Examples & Techniques

Do you know how to make your essay stand out? One of the easiest ways is to start your introduction with a catchy hook.

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A hook is a phrase or a sentence that helps to grab the reader’s attention. After reading this article by Custom-Writing.org , you will be able to come up with perfect hooks for any essay, speech, or research paper. Here you will find:

types of hooks;
a step-by-step writing guide;
catchy hook examples that you can use for inspiration.

🪝 Hook Definition

📚 Types of Hooks
✍️ Writing Techniques
🔍 References

A hook in writing is a catchy opening sentence that makes the reader want to keep reading. It is also called an attention-getter or a lead .

The picture shows the definition of a hook in writing.

In essays, a hook is usually found in the first sentence of the introduction. A good lead makes the readers impressed from the get-go, which raises your chance of getting a good grade.

“Hook the Reader”: What Does It Mean?

Hundreds of different essays cover the same topic. So why should the professor prefer your paper over others? It’s because you’ve made them curious from the very beginning.

It’s similar to fishing: you need to use a hook if you want to catch fish. You can also compare a text to music in terms of catchiness. When a song has a great hook, it grabs your attention, and you keep listening to it.

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What Makes a Good Hook

Sure, you want your attention-getter to be catchy, but how can you tell if it’s good enough? To help you with this task, we have prepared a checklist:

Hook and Thesis: Difference

A hook is a vital part of an introduction. Although some people may confuse it with a thesis statement, these are two different things:

A hook gets the reader’s attention.
A thesis statement presents the text’s central idea.

When you have both the hook and the thesis statement, you need to link them together. The sentence that connects them is called a transition .

📚 Types of Hooks for Essays

When it comes to hooks, there are many options you can choose from. Keep reading and learn about different types of attention-getters.

Using Questions in Essays as Hooks

Do you know how to put a question in an essay? In fact, it can make a very effective hook. When you see an interesting question, you want to find out the answer. And this is exactly what we need to grab attention.

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There are two types of questions you can use for the hook:

Open-ended questions. You want to make the readers think about it. When the question has a simple yes-or-no answer, the interest fades very quickly. In contrast, when the question requires thinking, the readers become way more interested.

What is the difference between a child and an adult?

Rhetorical questions. Such questions either have obvious answers or don’t require any at all. They make people think creatively. However, they are not suitable for academic writing, where you’re supposed to provide answers to all the questions you’ve asked.

Is there a remedy for widespread poverty and hunger?

When choosing a question, make sure to connect it to the topic of your essay.

Using a Quote as a Hook

Starting a paper with a quote is a fantastic way to hook a reader. It’s especially suitable for literature essays. For example, the quote “If love be blind, love cannot hit the mark” can be a perfect hook for Romeo and Juliet essay.

Sometimes it’s hard to find a suitable quote. But once you do that, your introduction starts to sound exciting and credible. Just make sure to take quotations from reliable sources.

Now, let’s see how to use quotations as hooks:

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Find a quote connected with your topic. You already know that the attention-getter should lead the reader to the essay’s theme. So make sure that that the quote is related to the topic.
Use the correct format. Remember that each writing style requires different formatting of quotes. Check out the article by Columbia College to learn more about introducing quotations properly .
Explain the quote’s significance. Sometimes, the connection between the quote and the topic might be unclear. If that’s the case, make sure to explain it to the readers.

Narrative Hook: Definition & Example

The narrative hook is a device that authors use to engage people to read their stories. Essentially, this technique aims to show why the story is worth reading. It’s usually found in literature, but it also can be used for creative writing.

Here is how to make people want to read your narrative essay:

Make the readers intrigued. Try starting with a sentence that instantly provokes curiosity. This way, you’ll make the reader want to know what happens at the end.
Make the readers visualize. Using vivid descriptions will immerse the readers in your story. It will help them feel connected to it, and they will be interested in what happens next.

I knew that what I did was a big mistake from the very beginning.

Anecdote Hook Examples

In anecdotes, you tell people about your experiences connected with a particular topic. Usually, such stories are taken from personal life. Compared to other types of hooks, anecdote hooks may be slightly longer.

Anecdote hooks are pretty similar to narrative ones. Both are used to make people feel connected to the story. Keep in mind that none of these 2 types are used in academic essays; however, they are perfect for creative writing.

The key to the success of using this kind of hook is to make the story universally relatable. It doesn’t have to be just about you. Try to formulate it in such a way that the majority of people would be able to understand it.

Below you can see a story hook example:

When I moved to another country, I have experienced a considerable culture shock. Have you ever felt complete helplessness? This is how I felt for a long time.

Hooks for Informational Writing

Informational writing is used to explain or to inform the reader about something. It includes articles, reports, and biographies. When it comes to hooks for informational writing, there are two options you can choose from:

Interesting facts. Before you start elaborating on your topic, present the reader with a simple yet surprising fact. It will surely grab their attention and spark their interest. While researching your topic, you are likely to come across various interesting facts. So, why not try using one of them?

The lowest temperature recorded on Earth was -144 degrees Fahrenheit.

Statistics . People tend to trust numbers. Providing accurate statistics will make a perfect hook because it instantly makes your essay more trustworthy. While doing your research, pay attention to the statistics that surprise you the most.

Research shows that a third of Americans don’t get enough sleep.

Personal Statement Hooks & College Essay Hooks

A personal statement is an essay that answers the question of who you are. It helps to demonstrate your personality and skills. That’s why it’s one of the tasks college committees require from the applicants.

There are likely hundreds of people eager to study at the same university as you. So, the committee would go through everyone’s personal statements and decide who gets accepted. That is why you need to make it outstanding from the very first line.

For a college essay , the most suitable attention grabber is a descriptive hook. It helps the readers feel as though they are personally observing what is happening. It’s best to provide them with as many details as possible.

At school, I didn’t have lazy days. Whether it was too hot or freezing cold outside, I had to go somewhere and do something.

As for personal statements , you can use quotes, questions, and narrative hooks.

Hooks for Research Papers

When it comes to research papers, a hook is an essential part of the introduction. You can use facts, statistics, or quotes connected with the topic to grab the reader’s attention. You can even start with a joke or an anecdote, but first, you need to make sure it is appropriate.

There is one thing that’s better to avoid at the beginning of research papers. Don’t start with telling people what your research is about because:

They already know it from the title.
Your paper may sound monotonous from the very beginning.

Your task is to make the readers interested first and then tell them what they can expect from the text.

Approximately 85% of people in the U.S. drink at least 1 cup of coffee every day.

Good Hooks for Speeches with Examples

Hooks are essential not only in writing but also during speeches and presentations. Imagine having an audience where everyone is either talking or thinking about something unrelated. The beginning of your speech should catch their attention straight away. Otherwise, they might get bored and stop listening to you.

In this case, try to be as creative as possible with the speech hooks. Say something that will surprise your listeners. It’s good to start with anything they didn’t expect or know before.

Is there a bright future for our society in the age of consumerism?

Presentations work the same way. You provide people with information, but unlike speeches, here you can also use visuals. Hooks that are suitable for speeches are also acceptable for presentations. Moreover, you can use a picture or a video with your attention-getter. It’s helpful because people tend to like visual aids.

✍️ How to Write a Catchy Hook: Techniques

Now that you know about hooks for different types of essays, let’s find out how to write them. Follow these 3 steps to come up with a perfect attention-getter.

STEP #1. Brainstorm.

Before you start writing, do the following:

Analyze the topic and the type of essay that you’re working on.
Think of the most exciting things that you have learned while researching.
Write down a few ideas that are suitable for the hook.

STEP #2. Think of your audience.

It’s a crucial part. Students and professors may not always agree on what’s interesting or funny. At this point, you can cross out the options that are not good enough for your audience.

STEP #3. Combine the hook, the transition sentence, and the thesis statement.

Try to put everything together and see if it sounds coherent. Here you can see which of your hook ideas fits the best.

5,1 % of adults in the USA are engaged in heavy drinking. The number is relatively high, considering possible consequences. Regular consumption of alcohol can cause heart disease, weight gain, and high blood pressure.

We hope you have found this article helpful. If you did, don’t forget to share it with your friends. Thank you for reading, and good luck with your essays!

❓ Hook Writing FAQs

When you are providing a hook for readers in an essay, you are catching their attention. If the readers are interested from the very beginning, they want to continue reading to find out more. Hooks are also used in speeches and presentations.

Typically, hooks are one or two sentences, although there can be exceptions. If you are using a story as a hook, keep in mind that it can be a few sentences long. Presenting the visuals alongside your hook will also take some time.

Both the hook and thesis statement can be found in the introduction part. The former catches the attention, and the latter provides the main idea of the essay. The hook and the thesis statement should be connected by a transition sentence.

There are some simple steps you can follow to create a great hook:

1. Decide on what you want to write about. 2. Think about your audience. 3. Write the outline of the essay. 4. Choose the most suitable way to formulate the hook.

🔍 References:

How to Write a Hook Masterfully: Grammarly
Guide to Writing Introductions and Conclusions: Gallaudet University
How to Write a Hook: East Stroudsburg University
How to Engage the Reader in a Story Opening: BBC
The Personal Touch: Using Anecdotes to Hook a Reader: Chronicle
Writing an Introductory Paragraph: Arkansas State University
How to Write the Hook of an Essay: ThoughtCo
Speeches: University of North Carolina at Chapel Hill
Speech Introductions: University of Nevada
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Insurers Reap Hidden Fees by Slashing Payments. You May Get the Bill.

A little-known data firm helps health insurers make more when less of an out-of-network claim gets paid. Patients can be on the hook for the difference.

By Chris Hamby

Chris Hamby reviewed more than 50,000 pages of documents and interviewed more than 100 people for this article. The New York Times also petitioned two federal courts for materials under seal.

Weeks after undergoing heart surgery, Gail Lawson found herself back in an operating room. Her incision wasn’t healing, and an infection was spreading.

At a hospital in Ridgewood, N.J., Dr. Sidney Rabinowitz performed a complex, hourslong procedure to repair tissue and close the wound. While recuperating, Ms. Lawson phoned the doctor’s office in a panic. He returned the call himself and squeezed her in for an appointment the next day.

“He was just so good with me, so patient, so kind,” she said.

But the doctor was not in her insurance plan’s network of providers, leaving his bill open to negotiation by her insurer. Once back on her feet, Ms. Lawson received a letter from the insurer, UnitedHealthcare, advising that Dr. Rabinowitz would be paid $5,449.27 — a small fraction of what he had billed the insurance company. That left Ms. Lawson with a bill of more than $100,000.

“I’m thinking to myself, ‘But this is why I had insurance,’” said Ms. Lawson, who is fighting UnitedHealthcare over the balance. “They take out, what, $300 or $400 a month? Well, why aren’t you people paying these bills?”

The answer is a little-known data analytics firm called MultiPlan. It works with UnitedHealthcare, Cigna, Aetna and other big insurers to decide how much so-called out-of-network medical providers should be paid. It promises to help contain medical costs using fair and independent analysis.

But a New York Times investigation, based on interviews and confidential documents, shows that MultiPlan and the insurance companies have a large and mostly hidden financial incentive to cut those reimbursements as much as possible, even if it means saddling patients with large bills. The formula for MultiPlan and the insurance companies is simple: The smaller the reimbursement, the larger their fee.

Here’s how it works: The most common way Americans get health coverage is through employers that “self-fund,” meaning they pay for their workers’ medical care with their own money. The employers contract with insurance companies to administer the plans and process claims. Most medical visits are with providers in a plan’s network, with rates set in advance.

But when employees see a provider outside the network, as Ms. Lawson did, many insurance companies consult with MultiPlan, which typically recommends that the employer pay less than the provider billed. The difference between the bill and the sum actually paid amounts to a savings for the employer. But, The Times found, it means big money for MultiPlan and the insurer, since both companies often charge the employer a percentage of the savings as a processing fee.

How MultiPlan and Insurers Make Money on Fees

MultiPlan and health insurers typically receive a percentage of the “savings” on each claim, creating an incentive to recommend lower payments.

MULTIPLAN ADVISES A 20% PAYMENT

MULTIPLAN ADVISES A 50% PAYMENT

A lower payment

means bigger fees for

the insurer and MultiPlan, but also a bigger potential bill for the patient.

The patient is potentially on the hook for this amount.

To MultiPlan

share of the

(paid by insurer)

(paid by employer)

For a doctor’s bill of $1,000:

20% PAYMENT

50% PAYMENT

A lower payment means bigger fees for the insurer and MultiPlan, but also a bigger potential bill for the patient.

Based on a share of the difference

Fee percentages vary based on negotiated contracts.

By The New York Times

In recent years, the nation’s largest insurer by revenue, UnitedHealthcare, has reaped an annual windfall of about $1 billion in fees from out-of-network savings programs, including its work with MultiPlan, according to testimony by two of its executives. Last year alone, MultiPlan told investors, it identified nearly $23 billion in bills from various insurers that it recommended not be paid.

MultiPlan and the insurers say they are combating rampant overbilling by some doctors and hospitals, a chronic problem that research has linked to rising health care costs and regulators are examining . Yet the little-understood financial incentive for insurers and MultiPlan has left patients across the country with unexpectedly large bills, as they are sometimes asked to pick up what their plans didn’t pay, The Times found. In addition, providers have seen their pay slashed, and employers have been hit with high fees, records and interviews show.

In some instances, the fees paid to an insurance company and MultiPlan for processing a claim far exceeded the amount paid to providers who treated the patient. Court records show, for example, that Cigna took in nearly $4.47 million from employers for processing claims from eight addiction treatment centers in California, while the centers received $2.56 million. MultiPlan pocketed $1.22 million.

Confidential Pricing and Fee Data

Itemized payments and fees for thousands of claims were made public in a lawsuit against Cigna after The Times petitioned the court. The insurer and MultiPlan opposed the release, calling the data “highly confidential.”

Payment amount

For providing outpatient

substance abuse treatment,

the facility received $134.13 .

Fee for Cigna

For processing the claim,

Cigna received $658.75 ,

nearly five times as much

as the treatment center.

Fee for MultiPlan

For recommending a payment

amount, MultiPlan received

$167.48 , slightly more than

the treatment center.

For providing outpatient substance abuse

treatment, the facility received $134.13 .

For processing the claim, Cigna received

$658.75 , nearly five times as much as the

treatment center.

For recommending a payment amount,

MultiPlan received $167.48 , slightly more

than the treatment center.

View the PDF .

MultiPlan, which makes nearly all its revenue from such fees, markets its calculations as “defensible, repeatable and completely transparent” and independent of insurance company influence. The firm estimates that its reach extends to more than 100,000 health plans covering more than 60 million people. Patients have encountered its pricing recommendations after a variety of treatments, including spine surgeries, physical therapy appointments and ambulance rides.

The company did not respond to detailed questions from The Times. In a statement, it said it uses “well-recognized and widely accepted solutions” to promote “affordability, efficiency and fairness,” by recommending a “reimbursement that is fair and that providers are willing to accept in lieu of billing plan members for the balance.”

In examining MultiPlan’s dominant role in this secretive world, The Times reviewed more than 50,000 pages of confidential corporate records, legal filings, claims information and other documents. The Times also interviewed more than 100 patients, doctors, billing specialists, advisers to employer health plans and former MultiPlan employees.

The Times found:

Patients hit with unexpectedly large bills sometimes forgo care or cease long-term treatment, and complain that appeals are fruitless. “They basically took away the mental health care I was getting,” said Olivia Henderson, who stopped her therapy sessions in New York when the cost spiked.

MultiPlan’s recommended payments not only push back against known overbillers, but can also squeeze smaller practices. Kelsey Toney, who provides behavioral therapy for children with autism from a clinic in rural Virginia, saw her pay cut in half for two patients. “I don’t want to say, ‘I’m sorry I can no longer accept you,’ especially when I’m the only provider within an hour,” she said.

Insurers pitch MultiPlan to employers as a way to control costs, but the fees can be onerous and unpredictable. New England Motor Freight, a New Jersey trucking company, was charged $50,650 by UnitedHealthcare for processing a single hospital bill.

Insurers can influence MultiPlan’s purportedly independent payment recommendations, according to MultiPlan documents made public by a federal judge after a petition from The Times. That generally means paying even less to doctors and making more in fees.

Former employees at MultiPlan, which has annual revenues of about a billion dollars, described a numbers-driven culture that encouraged locking in unreasonably low payments and tied their bonuses to the reductions. “I knew they were not fair,” said one former MultiPlan negotiator, Kajuana Young.

Regulators rarely intervene. The administration of employer-funded health plans is mostly exempt from state regulations. Enforcement primarily falls to an agency within the federal Department of Labor, which says it has one investigator for every 8,800 health plans.

In separate statements, UnitedHealthcare, Cigna and Aetna said MultiPlan helps them control costs for employers. A UnitedHealthcare spokesman said employers negotiate and accept contract terms, including the fee, and described the arrangement as “an industry-standard approach.” A Cigna spokeswoman also said the fee “aligns with industry standards,” adding that “it is fully transparent to our client” and has no influence on payouts to medical providers.

As to the issue of patients being billed for unpaid balances, Aetna said it offered employers “various options and strategies” to minimize the risk of unexpected charges. Cigna said that payment decisions could be appealed, and that it collected no fee if the patient was ultimately billed the balance. UnitedHealthcare blamed “egregious” charges by out-of-network providers and suggested that criticism of its work with MultiPlan had been stoked by a private-equity-backed medical staffing firm that is suing the insurer.

Determining what to pay when a patient goes out of network has long been a contentious issue. While such claims represent a small portion of all medical visits, they can be expensive, little understood by patients and difficult to avoid. Legislation that took effect in 2022 now protects patients from certain kinds of surprise bills but does not cover a vast majority of the claims directed to MultiPlan.

Insurers say that the traditional approach — paying a portion of what providers typically charge — no longer works because of dramatic price hikes. Cigna, in its statement, said some out-of-network providers last year tried to charge “up to 1,904 percent of what they charge Medicare.” Providers, meanwhile, argue that insurers and MultiPlan can’t be trusted to set fair rates.

The situation echoes a past scandal. Fifteen years ago, the New York attorney general broke up a pricing system that his office’s investigation concluded was “rigged.” The central player, UnitedHealth, agreed to pay $350 million to patients and medical professionals who said they had been shortchanged, and along with other major insurers, it agreed to reforms meant to ensure this wouldn’t happen again.

But the settlement left an opening.

An Industrywide Investigation

In 2009, a woman from Yonkers, N.Y., became a symbol of patients’ outrage and the promise of change.

Mary Reinbold Jerome had been diagnosed with ovarian cancer at age 62 and received treatment at Memorial Sloan Kettering. Because the hospital was outside her plan’s network, she was billed tens of thousands of dollars.

A tenacious woman who taught English to nonnative speakers at Columbia University, Dr. Jerome lodged a complaint with the state attorney general’s office, helping to prompt an industrywide investigation .

She stood beside Andrew M. Cuomo, then the attorney general, as he announced his office’s blistering conclusions : A payment system riddled with conflicts of interest had been shortchanging patients, and at its core was a data company called Ingenix. Insurers used the company, a UnitedHealth subsidiary, to unfairly lower their payments and shift costs to patients, the probe found.

UnitedHealthcare, Cigna, Aetna and other major insurers agreed to replace Ingenix with a nonprofit that would provide independent pricing data. Dr. Jerome was featured on news programs and hailed as an agent of change, while senators held hearings and blasted insurers for cheating patients.

In 2010, Dr. Jerome died.

“She was thinking beyond her own situation,” her daughter, Eva Jerome, said in an interview. “She was hoping it would have a broader impact.”

But amid the triumph, a key detail in the attorney general’s agreements with insurers largely escaped notice: The companies were required to use the nonprofit database for only five years.

When that term expired in 2014, MultiPlan was well positioned to capitalize.

‘All for Naught’

For decades, the company, founded in 1980, offered a traditional approach to managing out-of-network claims by negotiating rates with doctors. Insurers got discounts and assurances that patients would not have to make up the difference.

But after MultiPlan’s founder sold it to private equity investors in 2006, the company pursued a more aggressive approach. It embraced pricing tools that used algorithms to recommend lower payments, and no longer protected patients from having to pay the difference, documents show.

Meanwhile, private equity ramped up investments in physician groups and hospitals and, in some instances, began billing for extraordinary sums. Once insurers were no longer obligated to use the nonprofit database, FAIR Health, they began looking for ways to combat that billing and other charges they considered egregious. Because FAIR Health’s data was based on what doctors typically charged, insurers contended that overbilling would skew payments too high.

Cigna was particularly concerned with what it considered overbilling and fraud by substance abuse treatment centers. It halted some payments, opened investigations and met with a public relations firm “to precondition public support for any next steps we may need to take,” internal documents show.

In a 2015 email, unsealed after The Times’s request and over Cigna’s objection, a Cigna executive reminded colleagues of a key consideration.

“We cannot develop these charges internally (think of when Ingenix was sued for creating out-of-network reimbursements),” wrote Eva Borden, a chief risk officer at Cigna. “We need someone (external to Cigna) to develop acceptable” rates, she wrote.

UnitedHealthcare developed talking points to “position UnitedHealthcare as an advocate that is helping consumers push back on excessively high physician and facility bills,” a 2016 internal memo said.

Both insurers increasingly turned to MultiPlan. Internal documents show that UnitedHealthcare began a campaign to persuade employers to switch from FAIR Health. In a 2019 email, a UnitedHealthcare senior vice president emphasized creating a “sense of urgency” and helping companies still using FAIR Health “understand they don’t want to be on that program anymore.”

UnitedHealthcare had a big incentive to encourage this change. When it processed claims from employer plans using FAIR Health, the insurer collected no additional fee, according to legal testimony. But when it used MultiPlan, documents show, it typically charged employers 30 to 35 percent of the difference between the billed amount and the portion paid.

MultiPlan, too, charged a percentage of the savings, meaning it could make more by recommending lower payments. (FAIR Health charged a flat fee.)

While UnitedHealthcare was MultiPlan’s largest customer, Cigna and Aetna also embraced its tools and fee model, records show. Other insurers that work with MultiPlan include Kaiser Permanente, Humana and some Blue Cross Blue Shield plans.

Employers with self-funded plans administered by insurers include large companies like Coca-Cola and AstraZeneca and smaller organizations like school districts and union locals. (New York Times Company plans also operate this way.)

FAIR Health has expanded the types of data it offers and made it available online . Numerous states use the nonprofit when setting payments for government programs. Big commercial insurers still license its data, but they have largely shifted to other approaches, according to interviews, documents and statements from UnitedHealthcare and Cigna.

“If they’re able to go back to their old ways,” Eva Jerome said, “then it was all for naught.”

‘I’m Being Ripped Off’

When claims go through MultiPlan, some patients receive statements highlighting what their insurer calls discounts or savings — even as doctors or hospitals bill them for those amounts.

Cari Campbell, who received fertility treatment in Minnesota, was charged thousands of dollars that her insurer had labeled “you saved.” In Kansas City, Kan., Paul Haddix paid the amounts labeled “your discount” for his daughter’s occupational and speech therapy. In New Jersey, Jonathan Menjivar paid upfront for therapy appointments and saw his reimbursements plunge.

“I took a closer look at the explanation of benefits,” Mr. Menjivar said, “and noticed for the first time this column labeled ‘your discount,’ which is an interesting way of putting it.”

The supposed savings and discounts were the portions MultiPlan had recommended the employers not pay. Patients could still be on the hook.

Fact Check: An Explanation of Benefits

Insurance statements often identify savings or discounts. But sometimes patients can still be billed for that amount, as in this case involving the UnitedHealth subsidiary UMR.

Your discount: $871.78

Your plan negotiates discounts with providers and facilities to help save you money.

You saved: $1,293.74

82% of your service was covered by your

plan discounts, your employer-sponsored benefits plan, or other amounts for which you are not responsible.

82% of your service was

covered by your plan discounts, your employer-sponsored

benefits plan, or other amounts for which you are not responsible.

The burden can fall hardest on people with chronic or complex conditions who see out-of-network specialists. Justin Dynlacht, who has Crohn’s disease, paid extra for a plan that covered such visits. After seeing two in-network doctors about persistent abdominal pain, he went to an outside specialist who discovered a hernia containing abdominal tissue.

Aetna sent the specialist’s claims to MultiPlan, and Mr. Dynlacht was left with thousands of dollars in bills.

“I’m being ripped off,” he said. “It’s not right.”

Staying in-network can be especially difficult for mental health or substance abuse treatment.

A California woman whose teenage son was battling opioid addiction found only one treatment center that would accept him, and it was out of network. “When your kid has hit rock bottom, they’re dying, you get them in wherever you can,” she said, speaking on the condition that she not be named to protect her son’s privacy.

They had the most expensive health plan her employer offered, but her insurer, citing MultiPlan, left the family with tens of thousands of dollars in bills.

“I expected there would be some payment that wasn’t covered,” she said. “What I didn’t expect was the deceit that caused an even higher payment, an amount I never dreamed.”

Insurers sometimes suggest that a medical provider agreed to a lower payment, even when it’s not so. This patient was billed the amount that Cigna identified as savings.

You saved $370.62 . CIGNA negotiates discounts with health care professionals and facilities to help save you money.

Source: Read the PDF.

Some providers said they had begun requiring payment upfront or stopped accepting patients with certain insurance plans because appealing for higher payments can be time-consuming, infuriating and futile. Others have tried to sue insurers or MultiPlan. Dr. Rabinowitz, who repaired Ms. Lawson’s incision, hopes to collect the remaining balance from UnitedHealthcare in an ongoing case.

Surprise bills for some types of care are no longer an issue, insurers said, thanks to the law that went into effect in 2022 . Brittany Perritt didn’t realize the anesthesiologists at her 3-year-old’s brain tumor treatments in 2020 were out-of-network until the claims went to MultiPlan. If that care occurred today, she likely would be spared the calls from debt collectors, because she didn’t go out of network by choice.

But MultiPlan assured investors shortly before the law’s passage that it was likely to have “limited impact” on the company. In fact, MultiPlan said, 90 percent of its revenue involved out-of-network claims that wouldn’t be affected.

‘Lining Their Pockets’

Debra Margraf, a trustee for a union health plan covering about 1,500 Phoenix-area electricians, was stunned when she and her colleagues asked Cigna what they had paid for “cost-containment” services.

The answer: The fees had risen from just over $550,000 in 2016 to $2.6 million in 2019, according to a lawsuit the trustees filed.

“It’s very frustrating to go out and have someone pitch us that they’re going to save us money and then end up lining their pockets,” Ms. Margraf said.

Cigna did not respond to questions from The Times about specific employer plans.

Other employers have also questioned increased fees and complained about being kept in the dark. A UnitedHealthcare account executive emailed colleagues for help explaining the $50,650 fee charged to New England Motor Freight. The fee grew out of a $152,594 bill, of which just $7,879 was covered.

The trucking company “thinks these are a money tree for us in fees and we are milking them,” the account executive wrote.

One UnitedHealthcare executive suggested a partial refund and an annual cap on fees, but a colleague countered, “We have to be concerned about setting precedent.”

Inside an Insurer’s Debate About Fees

Internal emails show UnitedHealthcare employees grappling with complaints about high fees. When one executive suggested limiting the amount charged New England Motor Freight, a colleague resisted.

As a company we have been unwilling to enter into one-off agreements that cap our revenue, so we have to be very careful.

The way the fees were calculated was particularly galling: How could MultiPlan and insurers tie their own fees to bills they deemed unreasonable? It made no sense, one consultant for the trucking company wrote, to charge a 35 percent fee “if a hospital were to bill $20,000 for a flu shot.”

UnitedHealthcare did not respond to questions from The Times about the trucking company. In a statement, the insurer said it also offers fee arrangements not tied to billed amounts.

Cigna’s statement defended its fee, saying that “it enables us to administer the program, negotiate with providers and absorb the long-term risk associated with any challenging negotiation.”

Even verifying the accuracy of fees was difficult when UnitedHealthcare initially refused to provide the trucking company with the full underlying data. Cigna refused a similar request from auditors for Arlington County, Va., which it had charged $261,000 in one year. “There is no process for verifying the accuracy of any of these amounts,” the auditors wrote.

Large employers also have trouble getting data from insurers, said James Gelfand, head of the ERISA Industry Committee, which represents big companies with employee benefit plans.

Cost-containment programs can be a “revenue center” for insurers, Mr. Gelfand said, but are “extremely difficult for employers to police.”

‘In a Lot of Pain’

Patients have limited recourse. If they want to sue, they usually must first complete an administrative appeals process; even then, they stand to collect relatively modest amounts.

Regulators are unlikely to step in. Self-funded employer plans are largely exempt from state oversight. And federal regulators have limited resources and legal authority to police them.

Even when patients figured out where to direct complaints — the Employee Benefits Security Administration — they described the process as draining and mostly fruitless.

Patti Sietz-Honig, a video editor at Fox 5 in New York, filed a complaint in 2022. The cost of seeing a specialist for chronic back pain had spiked, and she faced roughly $60,000 in bills.

Ms. Sietz-Honig pressed for updates about her complaint and sent articles critical of MultiPlan from Capitol Forum, a site focused on antitrust and regulatory news. Last March, the agency emailed her that her employer and her insurer, Aetna, had agreed to a “temporary exception” and made additional payments.

“Unfortunately,” the agency wrote, the law “does not prohibit the use of third-party vendors” to calculate payments.

Meanwhile, her longtime pain specialist started requiring payment upfront. To save money, Ms. Sietz-Honig spaced out her appointments.

“I’ve been in a lot of pain lately,” she said, “so I’ve been going — and paying.”

‘Not a Real Negotiation’

As MultiPlan became deeply embedded with major insurers, it pitched new tools and techniques that yielded even higher fees, and in some instances told insurers what unnamed competitors were doing, documents and interviews show.

After meeting in 2019 with a MultiPlan executive, a UnitedHealthcare senior vice president wrote in an internal email that other insurers were using MultiPlan’s aggressive pricing options more broadly, and that UnitedHealthcare could catch up.

“Dale did not specifically name competitors but from what he did say we were able to glean who was who,” the executive, Lisa McDonnel, wrote, referring to Dale White, then an executive vice president at MultiPlan. She described how Cigna, Aetna and some Blue Cross Blue Shield plans were apparently using MultiPlan.

In recent years, MultiPlan’s top revenue generator has been an algorithm-based tool called Data iSight that consistently produces the lowest payment recommendations. Some insurers have used it as part of strategy MultiPlan calls “target pricing” or “meet-or-beat”: Insurers set a maximum price they will pay, and MultiPlan collects a fee only if its recommendation is lower.

In theory, many of MultiPlan’s recommendations are negotiable. But documents and interviews revealed tactics meant to pressure medical practices to accept low payments. Some offers came with all-caps admonitions and deadlines just hours away. Accept and receive prompt payment; refuse and risk an even lower payout. Practices and billing specialists said this often wasn’t an empty threat.

“It’s not a real negotiation,” said Tammie Farkas, who handles billing for her husband’s small New York-area practice focused on repairing blood vessels in the brain.

Insurers can set negotiation parameters for MultiPlan, including not negotiating at all, records and interviews show. Multiple providers and billing specialists said that in recent years they had increasingly been told their claims weren’t eligible for negotiation.

“It wasn’t this bad before,” said Tiffany Letosky, who oversees a small practice specializing in surgeries for endometriosis and gynecologic cancers.

Former MultiPlan negotiators said their bonuses had been linked to their success at reducing payments, incentivizing a hard-line approach.

Ms. Young, the former negotiator critical of the process, said she had occasionally called a provider from a cellphone — knowing that her work line was recorded — and advised against accepting her own offer.

Another former negotiator said the pressure to get bigger discounts had made her physically ill. “It was just a game,” she said. “It’s sad.”

Jennifer Pittinger, also a former negotiator, said she saw nothing wrong with the hard-driving approach because she believed she was combating overbilling.

“I was a bit of a viper,” she said. “Sometimes I just wanted to go in as hard as I could because my bonus is affected. If I can get a provider to accept 50 percent off, that’s great for me.”

But tools rolled out to combat price-gouging hospitals and private-equity profiteers, The Times found, have also been directed at people like Ms. Toney, the therapist in rural Virginia who treats children with autism.

She charges the rates that Virginia pays for people on Medicaid. But last year, she said, Meritain Health, an Aetna subsidiary, informed her that fair payment for her services was less than half what Medicaid paid, based on calculations by MultiPlan.

Ms. Toney has not billed the parents of her two patients covered by Meritain, but going forward she will not accept patients with similar insurance.

“It puts me in a tough position,” she said. “Do I want to pay myself a salary or be able to help people?”

Julie Tate contributed research. Produced by Guilbert Gates and Rumsey Taylor .

Chris Hamby is an investigative reporter for The Times, based in Washington. More about Chris Hamby

COMMENTS

Essay Hooks Flashcards
Hook. a sentence at the beginning of an essay that grabs the reader's/audience's attention. anecdote. a short amusing story about an event or person. background information. information about what has already occurred in order for the information that you present to make sense to the reader/audience. bold statement.
Parts of an Essay Flashcards
Study with Quizlet and memorize flashcards containing terms like Introduction, Hook, Background information and more. ... usually one sentence, that sumarizes the main point or claim of an essay, research paper, usually found at the end of the introductory paragraph. It is developed, supported, and explained in the body paragraphs by means of ...
hook, closing statement, body paragraph, commentary, linking ...
Study with Quizlet and memorize flashcards containing terms like one example of a way to hook your reader, rhetorical question, introduction paragraph and more. ... hooking a reader when you are writing an essay is just as important as writing a movie trailer to the success of the movie.
hook Flashcards
is the last sentence in your introduction, it also is the most important sentence in your essay. subject + opinion = . needs to have 8 sentences and there is 3 body paragraphs in an essay. is the third sentence in your bodyparagraph , its also is a comtent about your symbol. Study with Quizlet and memorize flashcards containing terms like hook ...
Quiz 1: The Essay Basics Flashcards
A method of paragraph or essay development in which a writer analyzes the reasons for--and/or the consequences of--an action, event, or decision. an essay that compares two or more objects, theories, or ideas. It considers both similarities and differences. Study with Quizlet and memorize flashcards containing terms like essay, thesis statement ...
How to Write Great Essay Hooks (Tips + Examples)
2. Bold claim hook. When working on an argumentative essay, I always write with the mindset that nobody has the time to read my thoughts from start to finish.So, I have to get to the point quickly and make a solid argument worth people's time.. That's when opening with a bold claim works best. Condense all your views on the topic into a few thought-provoking lines that would make readers go ...
How to Write the Hook of an Essay
Here's an example of the steps you can follow that help you outline your essay. First paragraph: Establish the thesis. Body paragraphs: Supporting evidence. Last paragraph: Conclusion with a restatement of the thesis. Revisit the first paragraph: Find the best hook. Obviously, the first step is to determine your thesis.
What is a hook?
The "hook" is the first sentence of your essay introduction. It should lead the reader into your essay, giving a sense of why it's interesting. To write a good hook, avoid overly broad statements or long, dense sentences. Try to start with something clear, concise and catchy that will spark your reader's curiosity.
How to Write the Ultimate Essay Hook
Here are seven ideas to choose from: 1. Story. Everyone likes a good story. If an interesting story or anecdote relates to your essay topic, the hook is a great place to include it. For example: In January 2023, two children were playing outside in a Los Angeles neighborhood.
Hook in Essay Writing ⇒ Attention-Grabber Types and Examples
Startling Statistic. Thesis Statement. The choice of an essay hook is contingent on your subject matter and the most effective method to capture your reader's attention. These hooks are commonly employed across various essay types, including narrative, persuasive, expository, and argumentative writing.
Essay Hooks: How to Grab Your Reader With Your Writing
The very first sentence of your essay - commonly referred to as the 'hook' - is a direct invitation to the reader to walk into your world for the next few minutes. Essay hooks can also simultaneously be the hardest piece of your essay to write. For most high school writers, composing essay hooks can take some practice. It's hard to know ...
Types of Hook & 20+ Hook Examples to Kick-Start Your Essay
The hook of your essay is the first line of your introductory paragraph or can be more than one also. But the essay hook is written first. A thesis statement follows it. It is included as a mini-outline of the essay and tells the readers about the essay's content. Further on, the transitional hook sentence is added at the end of the paragraph.
How to Write an Expository Essay
The structure of your expository essay will vary according to the scope of your assignment and the demands of your topic. It's worthwhile to plan out your structure before you start, using an essay outline. A common structure for a short expository essay consists of five paragraphs: An introduction, three body paragraphs, and a conclusion.
In an essay, which comes first: the hook or the thesis?
The hook is where the reader begins reading an essay. But it is not where the writer begins writing an essay. A good essay is thought though and written out of order. The proper sequence in which to write an essay (after you have organized it) is. Thesis, first; body paragraph topic sentences, second;
How to Write a Hook
See if the hook gets the emotions out of the readers you want. Think about adding or making the elements stronger to get the readers feeling something. Relevance and Connection . Make sure the hook is closely connected to the rest of the article. Tweak the hook to strengthen the link between the start and the rest of the text. Language and Tone
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A hook in writing is a catchy opening sentence that makes the reader want to keep reading. It is also called an attention-getter or a lead. In essays, a hook is usually found in the first sentence of the introduction. A good lead makes the readers impressed from the get-go, which raises your chance of getting a good grade.
04.06 Crafting a Winning Argument
Step 1: Following the lesson, write the first draft of your argumentative essay using the outline you finished. Edit and revise your paper to develop a final draft. Step 2: Copy and paste these questions on their page at the end of your paper to answer in 2-3 sentences each. What steps did you follow to revise and edit your argument?
QUESTION 9 A hook is usually located where? a in the
9. A hook is usually located where? c. in the introduction 8. Pre-writing is also called_____. a. Brainstorming 7. This type of essay details the similarities and differences between two ideas, two pieces of writing, etc. b. Compare/Contrast
In an essay the hook is usually?
The author refers to the animals as "All-the-Elephant-there-was," "All-the-Beaver-there-was," and "All-the-Turtle-there-was." heart. 138. verified. Verified answer. Making them clean the floors would be a (n) because it would be outside their usual duties, heart. 2. Click here 👆 to get an answer to your question ️ In an essay the hook is ...
A New Look at an Old Favorite for Adventure Seekers: La Paz, Mexico
The restaurant is the first solo project of Alejandro Villagomez, who in 2011 moved from Mexico City where he was chef de cuisine of Pujol. "La Paz is a magical place," Mr. Villagomez said ...
Insurance Companies Reap Hidden Fees as Patients Get Unexpected Bills
A little-known data firm helps health insurers make more when less of an out-of-network claim gets paid. Patients can be on the hook for the difference. By Chris Hamby Chris Hamby reviewed more ...

How to Write Great Essay Hooks (Tips + Examples)

Table of contents

What is an Essay Hook?

6 Types of Essay Hooks You Can Experiment With

1. Compelling fact or statistic

Find a shocking statistic with AI

2. Bold claim hook

Create a bold claim suggestion using AI

3. Story/Anecdote hook

Create a compelling story with AI

4. Question Hook

5. Description hook

Write a gripping description with AI

6. Metaphor hook

Create a convincing metaphor with AI

What to Know About Your Essay (and Topic) Before You Write the Hook

1. Gain in-depth knowledge of your topic

2. Type of essay

3. Audience and tone

4. Length of essay

3 Approaches to Avoid When Writing Hooks

1. Quotations

2. Definitions

3. “Imagine this”

‍Our Go-To Trick for Writing Catchy Hooks

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Title Case vs. Sentence Case: How to Capitalize Your Titles

How to Properly Conduct Research with AI: Tools, Process, and Approach

What’s a Double Negative? + How To Fix It

Write an Attention-Grabbing Opening Sentence for an Essay

General statement

The Right Hook for Your Essay

Outlining the Steps for Writing Your Essay

How to Write the Ultimate Essay Hook

What Is an Essay Hook?

1. Story

2. Fact

3. Metaphor or Simile

4. Question

Find this useful?

5. Declaration

6. Common Misconception

7. Description

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Essay Hooks: How to Grab Your Reader With Your Writing

What Types of Hooks Are There?

Details, Details, Details

Bring a Fresh Perspective

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Common Pitfalls

You Don’t Have to Prove Yourself

Use Your Own Words

You’re Not En(titled) to Do This

How To Write Your Own Essay Hooks

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20+ Hook Examples to Grab Reader’s Attention

What is an Essay Hook?

Purpose of Hook in Writing

Examples of Different Types of Hook

Question Hook

Question Hook Example

Anecdote Hook Example

Quotation Hook Example

Statistical Facts

Statistical Hook Example

Personal Story

Personal Story Hook Example

Description Hook

Description Hook Essay Example

Metaphor/Simile Hook

Metaphor/Simile Hook Example