texting and driving persuasive speech main points

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11.2 Persuasive Speaking

Learning objectives.

• Explain how claims, evidence, and warrants function to create an argument.
• Identify strategies for choosing a persuasive speech topic.
• Identify strategies for adapting a persuasive speech based on an audience’s orientation to the proposition.
• Distinguish among propositions of fact, value, and policy.
• Choose an organizational pattern that is fitting for a persuasive speech topic.

We produce and receive persuasive messages daily, but we don’t often stop to think about how we make the arguments we do or the quality of the arguments that we receive. In this section, we’ll learn the components of an argument, how to choose a good persuasive speech topic, and how to adapt and organize a persuasive message.

Foundation of Persuasion

Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence. Your thesis statement is the overarching claim for your speech, but you will make other claims within the speech to support the larger thesis. Evidence , also called grounds, supports the claim. The main points of your persuasive speech and the supporting material you include serve as evidence. For example, a speaker may make the following claim: “There should be a national law against texting while driving.” The speaker could then support the claim by providing the following evidence: “Research from the US Department of Transportation has found that texting while driving creates a crash risk that is twenty-three times worse than driving while not distracted.” The warrant is the underlying justification that connects the claim and the evidence. One warrant for the claim and evidence cited in this example is that the US Department of Transportation is an institution that funds research conducted by credible experts. An additional and more implicit warrant is that people shouldn’t do things they know are unsafe.

Figure 11.2 Components of an Argument

The quality of your evidence often impacts the strength of your warrant, and some warrants are stronger than others. A speaker could also provide evidence to support their claim advocating for a national ban on texting and driving by saying, “I have personally seen people almost wreck while trying to text.” While this type of evidence can also be persuasive, it provides a different type and strength of warrant since it is based on personal experience. In general, the anecdotal evidence from personal experience would be given a weaker warrant than the evidence from the national research report. The same process works in our legal system when a judge evaluates the connection between a claim and evidence. If someone steals my car, I could say to the police, “I’m pretty sure Mario did it because when I said hi to him on campus the other day, he didn’t say hi back, which proves he’s mad at me.” A judge faced with that evidence is unlikely to issue a warrant for Mario’s arrest. Fingerprint evidence from the steering wheel that has been matched with a suspect is much more likely to warrant arrest.

As you put together a persuasive argument, you act as the judge. You can evaluate arguments that you come across in your research by analyzing the connection (the warrant) between the claim and the evidence. If the warrant is strong, you may want to highlight that argument in your speech. You may also be able to point out a weak warrant in an argument that goes against your position, which you could then include in your speech. Every argument starts by putting together a claim and evidence, but arguments grow to include many interrelated units.

Choosing a Persuasive Speech Topic

As with any speech, topic selection is important and is influenced by many factors. Good persuasive speech topics are current, controversial, and have important implications for society. If your topic is currently being discussed on television, in newspapers, in the lounges in your dorm, or around your family’s dinner table, then it’s a current topic. A persuasive speech aimed at getting audience members to wear seat belts in cars wouldn’t have much current relevance, given that statistics consistently show that most people wear seat belts. Giving the same speech would have been much more timely in the 1970s when there was a huge movement to increase seat-belt use.

Many topics that are current are also controversial, which is what gets them attention by the media and citizens. Current and controversial topics will be more engaging for your audience. A persuasive speech to encourage audience members to donate blood or recycle wouldn’t be very controversial, since the benefits of both practices are widely agreed on. However, arguing that the restrictions on blood donation by men who have had sexual relations with men be lifted would be controversial. I must caution here that controversial is not the same as inflammatory. An inflammatory topic is one that evokes strong reactions from an audience for the sake of provoking a reaction. Being provocative for no good reason or choosing a topic that is extremist will damage your credibility and prevent you from achieving your speech goals.

You should also choose a topic that is important to you and to society as a whole. As we have already discussed in this book, our voices are powerful, as it is through communication that we participate and make change in society. Therefore we should take seriously opportunities to use our voices to speak publicly. Choosing a speech topic that has implications for society is probably a better application of your public speaking skills than choosing to persuade the audience that Lebron James is the best basketball player in the world or that Superman is a better hero than Spiderman. Although those topics may be very important to you, they don’t carry the same social weight as many other topics you could choose to discuss. Remember that speakers have ethical obligations to the audience and should take the opportunity to speak seriously.

You will also want to choose a topic that connects to your own interests and passions. If you are an education major, it might make more sense to do a persuasive speech about funding for public education than the death penalty. If there are hot-button issues for you that make you get fired up and veins bulge out in your neck, then it may be a good idea to avoid those when speaking in an academic or professional context.

Choose a persuasive speech topic that you’re passionate about but still able to approach and deliver in an ethical manner.

Michael Vadon – Nigel Farage – CC BY-SA 2.0.

Choosing such topics may interfere with your ability to deliver a speech in a competent and ethical manner. You want to care about your topic, but you also want to be able to approach it in a way that’s going to make people want to listen to you. Most people tune out speakers they perceive to be too ideologically entrenched and write them off as extremists or zealots.

You also want to ensure that your topic is actually persuasive. Draft your thesis statement as an “I believe” statement so your stance on an issue is clear. Also, think of your main points as reasons to support your thesis. Students end up with speeches that aren’t very persuasive in nature if they don’t think of their main points as reasons. Identifying arguments that counter your thesis is also a good exercise to help ensure your topic is persuasive. If you can clearly and easily identify a competing thesis statement and supporting reasons, then your topic and approach are arguable.

Review of Tips for Choosing a Persuasive Speech Topic

• Not current. People should use seat belts.
• Current. People should not text while driving.
• Not controversial. People should recycle.
• Controversial. Recycling should be mandatory by law.
• Not as impactful. Superman is the best superhero.
• Impactful. Colleges and universities should adopt zero-tolerance bullying policies.
• Unclear thesis. Homeschooling is common in the United States.
• Clear, argumentative thesis with stance. Homeschooling does not provide the same benefits of traditional education and should be strictly monitored and limited.

Adapting Persuasive Messages

Competent speakers should consider their audience throughout the speech-making process. Given that persuasive messages seek to directly influence the audience in some way, audience adaptation becomes even more important. If possible, poll your audience to find out their orientation toward your thesis. I read my students’ thesis statements aloud and have the class indicate whether they agree with, disagree with, or are neutral in regards to the proposition. It is unlikely that you will have a homogenous audience, meaning that there will probably be some who agree, some who disagree, and some who are neutral. So you may employ all of the following strategies, in varying degrees, in your persuasive speech.

When you have audience members who already agree with your proposition, you should focus on intensifying their agreement. You can also assume that they have foundational background knowledge of the topic, which means you can take the time to inform them about lesser-known aspects of a topic or cause to further reinforce their agreement. Rather than move these audience members from disagreement to agreement, you can focus on moving them from agreement to action. Remember, calls to action should be as specific as possible to help you capitalize on audience members’ motivation in the moment so they are more likely to follow through on the action.

There are two main reasons audience members may be neutral in regards to your topic: (1) they are uninformed about the topic or (2) they do not think the topic affects them. In this case, you should focus on instilling a concern for the topic. Uninformed audiences may need background information before they can decide if they agree or disagree with your proposition. If the issue is familiar but audience members are neutral because they don’t see how the topic affects them, focus on getting the audience’s attention and demonstrating relevance. Remember that concrete and proxemic supporting materials will help an audience find relevance in a topic. Students who pick narrow or unfamiliar topics will have to work harder to persuade their audience, but neutral audiences often provide the most chance of achieving your speech goal since even a small change may move them into agreement.

When audience members disagree with your proposition, you should focus on changing their minds. To effectively persuade, you must be seen as a credible speaker. When an audience is hostile to your proposition, establishing credibility is even more important, as audience members may be quick to discount or discredit someone who doesn’t appear prepared or doesn’t present well-researched and supported information. Don’t give an audience a chance to write you off before you even get to share your best evidence. When facing a disagreeable audience, the goal should also be small change. You may not be able to switch someone’s position completely, but influencing him or her is still a success. Aside from establishing your credibility, you should also establish common ground with an audience.

Build common ground with disagreeable audiences and acknowledge areas of disagreement.

Chris-Havard Berge – Shaking Hands – CC BY-NC 2.0.

Acknowledging areas of disagreement and logically refuting counterarguments in your speech is also a way to approach persuading an audience in disagreement, as it shows that you are open-minded enough to engage with other perspectives.

Determining Your Proposition

The proposition of your speech is the overall direction of the content and how that relates to the speech goal. A persuasive speech will fall primarily into one of three categories: propositions of fact, value, or policy. A speech may have elements of any of the three propositions, but you can usually determine the overall proposition of a speech from the specific purpose and thesis statements.

Propositions of fact focus on beliefs and try to establish that something “is or isn’t.” Propositions of value focus on persuading audience members that something is “good or bad,” “right or wrong,” or “desirable or undesirable.” Propositions of policy advocate that something “should or shouldn’t” be done. Since most persuasive speech topics can be approached as propositions of fact, value, or policy, it is a good idea to start thinking about what kind of proposition you want to make, as it will influence how you go about your research and writing. As you can see in the following example using the topic of global warming, the type of proposition changes the types of supporting materials you would need:

• Proposition of fact. Global warming is caused by increased greenhouse gases related to human activity.
• Proposition of value. America’s disproportionately large amount of pollution relative to other countries is wrong .
• Proposition of policy. There should be stricter emission restrictions on individual cars.

To support propositions of fact, you would want to present a logical argument based on objective facts that can then be used to build persuasive arguments. Propositions of value may require you to appeal more to your audience’s emotions and cite expert and lay testimony. Persuasive speeches about policy usually require you to research existing and previous laws or procedures and determine if any relevant legislation or propositions are currently being considered.

“Getting Critical”

Persuasion and Masculinity

The traditional view of rhetoric that started in ancient Greece and still informs much of our views on persuasion today has been critiqued for containing Western and masculine biases. Traditional persuasion has been linked to Western and masculine values of domination, competition, and change, which have been critiqued as coercive and violent (Gearhart, 1979).

Communication scholars proposed an alternative to traditional persuasive rhetoric in the form of invitational rhetoric. Invitational rhetoric differs from a traditional view of persuasive rhetoric that “attempts to win over an opponent, or to advocate the correctness of a single position in a very complex issue” (Bone et al., 2008). Instead, invitational rhetoric proposes a model of reaching consensus through dialogue. The goal is to create a climate in which growth and change can occur but isn’t required for one person to “win” an argument over another. Each person in a communication situation is acknowledged to have a standpoint that is valid but can still be influenced through the offering of alternative perspectives and the invitation to engage with and discuss these standpoints (Ryan & Natalle, 2001). Safety, value, and freedom are three important parts of invitational rhetoric. Safety involves a feeling of security in which audience members and speakers feel like their ideas and contributions will not be denigrated. Value refers to the notion that each person in a communication encounter is worthy of recognition and that people are willing to step outside their own perspectives to better understand others. Last, freedom is present in communication when communicators do not limit the thinking or decisions of others, allowing all participants to speak up (Bone et al., 2008).

Invitational rhetoric doesn’t claim that all persuasive rhetoric is violent. Instead, it acknowledges that some persuasion is violent and that the connection between persuasion and violence is worth exploring. Invitational rhetoric has the potential to contribute to the civility of communication in our society. When we are civil, we are capable of engaging with and appreciating different perspectives while still understanding our own. People aren’t attacked or reviled because their views diverge from ours. Rather than reducing the world to “us against them, black or white, and right or wrong,” invitational rhetoric encourages us to acknowledge human perspectives in all their complexity (Bone et al., 2008).

• What is your reaction to the claim that persuasion includes Western and masculine biases?
• What are some strengths and weaknesses of the proposed alternatives to traditional persuasion?
• In what situations might an invitational approach to persuasion be useful? In what situations might you want to rely on traditional models of persuasion?

Organizing a Persuasive Speech

We have already discussed several patterns for organizing your speech, but some organization strategies are specific to persuasive speaking. Some persuasive speech topics lend themselves to a topical organization pattern, which breaks the larger topic up into logical divisions. Earlier, in Chapter 9 “Preparing a Speech” , we discussed recency and primacy, and in this chapter we discussed adapting a persuasive speech based on the audience’s orientation toward the proposition. These concepts can be connected when organizing a persuasive speech topically. Primacy means putting your strongest information first and is based on the idea that audience members put more weight on what they hear first. This strategy can be especially useful when addressing an audience that disagrees with your proposition, as you can try to win them over early. Recency means putting your strongest information last to leave a powerful impression. This can be useful when you are building to a climax in your speech, specifically if you include a call to action.

Putting your strongest argument last can help motivate an audience to action.

Celestine Chua – The Change – CC BY 2.0.

The problem-solution pattern is an organizational pattern that advocates for a particular approach to solve a problem. You would provide evidence to show that a problem exists and then propose a solution with additional evidence or reasoning to justify the course of action. One main point addressing the problem and one main point addressing the solution may be sufficient, but you are not limited to two. You could add a main point between the problem and solution that outlines other solutions that have failed. You can also combine the problem-solution pattern with the cause-effect pattern or expand the speech to fit with Monroe’s Motivated Sequence.

As was mentioned in Chapter 9 “Preparing a Speech” , the cause-effect pattern can be used for informative speaking when the relationship between the cause and effect is not contested. The pattern is more fitting for persuasive speeches when the relationship between the cause and effect is controversial or unclear. There are several ways to use causes and effects to structure a speech. You could have a two-point speech that argues from cause to effect or from effect to cause. You could also have more than one cause that lead to the same effect or a single cause that leads to multiple effects. The following are some examples of thesis statements that correspond to various organizational patterns. As you can see, the same general topic area, prison overcrowding, is used for each example. This illustrates the importance of considering your organizational options early in the speech-making process, since the pattern you choose will influence your researching and writing.

Persuasive Speech Thesis Statements by Organizational Pattern

• Problem-solution. Prison overcrowding is a serious problem that we can solve by finding alternative rehabilitation for nonviolent offenders.
• Problem–failed solution–proposed solution. Prison overcrowding is a serious problem that shouldn’t be solved by building more prisons; instead, we should support alternative rehabilitation for nonviolent offenders.
• Cause-effect. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-cause-effect. State budgets are being slashed and prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals.
• Cause-effect-effect. Prisons are overcrowded with nonviolent offenders, which leads to increased behavioral problems among inmates and lesser sentences for violent criminals.
• Cause-effect-solution. Prisons are overcrowded with nonviolent offenders, which leads to lesser sentences for violent criminals; therefore we need to find alternative rehabilitation for nonviolent offenders.

Monroe’s Motivated Sequence is an organizational pattern designed for persuasive speaking that appeals to audience members’ needs and motivates them to action. If your persuasive speaking goals include a call to action, you may want to consider this organizational pattern. We already learned about the five steps of Monroe’s Motivated Sequence in Chapter 9 “Preparing a Speech” , but we will review them here with an example:

• Hook the audience by making the topic relevant to them.
• Imagine living a full life, retiring, and slipping into your golden years. As you get older you become more dependent on others and move into an assisted-living facility. Although you think life will be easier, things get worse as you experience abuse and mistreatment from the staff. You report the abuse to a nurse and wait, but nothing happens and the abuse continues. Elder abuse is a common occurrence, and unlike child abuse, there are no laws in our state that mandate complaints of elder abuse be reported or investigated.
• Cite evidence to support the fact that the issue needs to be addressed.
• According to the American Psychological Association, one to two million elderly US Americans have been abused by their caretakers. In our state, those in the medical, psychiatric, and social work field are required to report suspicion of child abuse but are not mandated to report suspicions of elder abuse.
• Offer a solution and persuade the audience that it is feasible and well thought out.
• There should be a federal law mandating that suspicion of elder abuse be reported and that all claims of elder abuse be investigated.
• Take the audience beyond your solution and help them visualize the positive results of implementing it or the negative consequences of not.
• Elderly people should not have to live in fear during their golden years. A mandatory reporting law for elderly abuse will help ensure that the voices of our elderly loved ones will be heard.
• Call your audience to action by giving them concrete steps to follow to engage in a particular action or to change a thought or behavior.
• I urge you to take action in two ways. First, raise awareness about this issue by talking to your own friends and family. Second, contact your representatives at the state and national level to let them know that elder abuse should be taken seriously and given the same level of importance as other forms of abuse. I brought cards with the contact information for our state and national representatives for this area. Please take one at the end of my speech. A short e-mail or phone call can help end the silence surrounding elder abuse.

Key Takeaways

• Arguments are formed by making claims that are supported by evidence. The underlying justification that connects the claim and evidence is the warrant. Arguments can have strong or weak warrants, which will make them more or less persuasive.
• Good persuasive speech topics are current, controversial (but not inflammatory), and important to the speaker and society.
• When audience members agree with the proposal, focus on intensifying their agreement and moving them to action.
• When audience members are neutral in regards to the proposition, provide background information to better inform them about the issue and present information that demonstrates the relevance of the topic to the audience.
• When audience members disagree with the proposal, focus on establishing your credibility, build common ground with the audience, and incorporate counterarguments and refute them.
• Propositions of fact focus on establishing that something “is or isn’t” or is “true or false.”
• Propositions of value focus on persuading an audience that something is “good or bad,” “right or wrong,” or “desirable or undesirable.”
• Propositions of policy advocate that something “should or shouldn’t” be done.
• Persuasive speeches can be organized using the following patterns: problem-solution, cause-effect, cause-effect-solution, or Monroe’s Motivated Sequence.
• Getting integrated: Give an example of persuasive messages that you might need to create in each of the following contexts: academic, professional, personal, and civic. Then do the same thing for persuasive messages you may receive.
• To help ensure that your persuasive speech topic is persuasive and not informative, identify the claims, evidence, and warrants you may use in your argument. In addition, write a thesis statement that refutes your topic idea and identify evidence and warrants that could support that counterargument.
• Determine if your speech is primarily a proposition of fact, value, or policy. How can you tell? Identify an organizational pattern that you think will work well for your speech topic, draft one sentence for each of your main points, and arrange them according to the pattern you chose.

Bone, J. E., Cindy L. Griffin, and T. M. Linda Scholz, “Beyond Traditional Conceptualizations of Rhetoric: Invitational Rhetoric and a Move toward Civility,” Western Journal of Communication 72 (2008): 436.

Gearhart, S. M., “The Womanization of Rhetoric,” Women’s Studies International Quarterly 2 (1979): 195–201.

Ryan, K. J., and Elizabeth J. Natalle, “Fusing Horizons: Standpoint Hermenutics and Invitational Rhetoric,” Rhetoric Society Quarterly 31 (2001): 69–90.

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Home — Essay Samples — Law, Crime & Punishment — Distracted Driving — Persuasive Speech: The Dangers Of Texting And Driving

Persuasive Speech: The Dangers of Texting and Driving

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The Real Reason You Shouldn’t Text While Driving

Image: Alexandre Boucher/Unsplash

We all know the feeling. You’re driving and have a thought you need to write down. Or you realize you forgot to reply to an email, or a friend texts you. You think to yourself, Should I do it? Should I text, or email, or jot down my notes while driving? I know it’s wrong … but I could make an exception just this once.

But it’s never “just once.” In fact, I was in this exact situation when the idea for this article came to me. So, recently while driving to work, I deemed it my ethical responsibility to explain what’s really going on. Of course, I first jotted down my ideas in my phone—after pulling over into an empty parking space.

Most crashes are caused by people like you and me who think they can pay attention to the road and do something else at the same time. 

It’s All About Attention

Everyone knows that texting and driving is a terrible idea, but few understand why . Taking your eyes off the road has obvious disadvantages. But the real story behind the danger of texting while driving is far more interesting: It degrades our attention.

Over 90 percent of crashes are the fault of drivers. The most frequent driver mistake is “recognition error,” which encompasses “driver’s inattention, internal and external distractions, and inadequate surveillance.” In other words, most crashes are not caused by flagrantly intoxicated people, nor that aggressive driver who will do whatever it takes to get to their destination one minute earlier. Most crashes are caused by people like you and me who think they can pay attention to the road and do something else at the same time.

When you are engaged in conversation, be it on a call or texting—or even with someone else in the car—your attention is divided. And as fallible humans, we only have so much attention to spare. In fact, while there are very few magic numbers in life, there is a magic number associated with how many things we can attend to at once. And it’s not a lot.

In 1956, cognitive psychologist George Miller found that people can hold about seven chunks of information, give or take two (or, five to nine) , in their minds at one time. Today we call this working memory, and research since Miller’s time has found that the maximum number of elements that we can process at once may be even more limited, at only three to five chunks .

In all the driving-while-talking research, there is little to no difference in impairment between drivers using hands-free and hand-held phones. 

In 2001, before texting while driving had invaded the public sphere and the BlackBerry had become the smartest phone around, two researchers linked our limited attention to driving impairment. They found that when drivers were engaged in conversation, drivers’ attention was drawn away from the visual scene, even without any actual visual impairment. In other words, even when we are looking at the road, we don’t perceive it as well as when we are not distracted. We are seeing, but not perceiving. The underlying phenomenon is the same as the famed “ invisible gorilla ” experiment.

Phone Calls Are Worse Than No Calls (and Just as Bad as Drunk Driving)

A study using a driving simulator found that participants who engaged in hands-free phone conversations took longer to react to a car slowing down ahead of them compared to those who drove without conversation. This driving-while-talking effect was exacerbated when there was high traffic density, because there were more attentional demands on the driver.

Research also shows that when people are talking on the phone, crash risk quadruples . Drivers who are on a call are about equally at risk as is someone driving at the legal limit of blood alcohol content. In one simulated-driving environment, drivers who were on their phones got into significantly more accidents than the drunk drivers.

Importantly, in all the driving-while-talking research, there is little to no difference in impairment between drivers using hands-free and hand-held phones. Because it’s an issue of attention—and there is only minimal extra distraction when picking up or holding a phone—it doesn’t really help to use a hands-free device. Merely thinking about something other than the road is enough to strain attention and increase your risk of a crash.

Despite this, intuition tells us that as long as our eyes are on the road, we perceive what’s in front of us. It’s easy to imagine the risks of removing your eyes from the road and your hands from the steering wheel, but not as easy to see the risks of divided attention. This is likely part of the reason (or, shall I say, driving force ) behind the ill-informed policies that prohibit hands-on talking and texting but allow hands-free conversations.

Texting Is Slightly Worse Than Calling, and Passengers and Deep Thoughts Are Almost as Bad

It is no surprise that texting feels worse. When we text, our eyes are averted, and of course we need to see to drive. (Step 1: See. Step 2: Perceive.) I don’t need to tell you that it is not a good idea to drive wearing a blindfold.

But there is more to texting than meets the eye. While talking on the phone puts a strain on attention (interfering with step 2), texting fully switches our attention. It is not just divided, but completely taken over (getting in the way of both step 1 and even more so step 2). But while texting is indeed worse than conversing while driving, it is not by much .

Some researchers—using real cars, not simulators—found that hands-free phone calls are similarly distracting as conversations with another person in the car. The more complex the conversation, the more the driver’s attention was strained and their driving ability impaired. The researchers even found impairment for what they call “internal activity”—simply thinking about a lot while driving.

  So Why Do We Drive Distracted?

First of all, distracted driving doesn’t feel dangerous. We may recognize on a cognitive level that distracted driving is stupid, but we have no accompanying visceral feeling of fear, no associated emotion to guide our decision-making in the moment of temptation. Our brains do such a good job making us feel like we’re in charge that we don’t realize it’s all an illusion until it’s too late. If our hearts started racing as soon as our attention started to drift, we might be more inclined to stay focused.

Furthermore, we feel immune to the risks that affect other people. Researchers who study texting while driving find that their participants “have observed others driving erratically while using a cell phone, but these participants rarely, if ever, thought that their own driving was impaired when they used the cell phone.” And despite the fact that there is no benefit to practice (people who regularly use their cell phone while driving perform no better in studies than those with less real-life experience), the belief that we can manage persists. Consistent with this, three out of four people think they are above average drivers (a statistical impossibility). We are simply overconfident in our abilities.

Finally, many of us have a lot of experience making bad driving decisions and not suffering any consequences. Most times that we text and drive we are lucky and don’t end up in an accident. Brains respond to feedback, and when the only feedback we’ve gotten so far is that texting and driving hasn’t led to an accident, it feels reasonable to infer that we are able to do it safely. We imagine that the past will predict the future and ignore the actual risk. But when the stakes include fatality and the benefit of texting is so marginal, it’s not just short-sighted to take the chance—it’s simply stupid.

We may recognize on a cognitive level that distracted driving is stupid, but we have no accompanying visceral feeling of fear, no associated emotion to guide our decision-making in the moment of temptation.

Don’t Trust Your Gut

Since we have a false sense of security and don’t feel like we are behaving dangerously, we need better cues to keep ourselves in check. If you’re thinking to yourself, “I want to use better cues … how can I?” then here are some tips from similarly challenging behavioral problems.

Watch the most gruesome car accident video you can find on YouTube and play it in your head every time you think of reaching for the phone. Take a ride in AT&T’s #itcanwait VR driving simulator and make a public commitment on social media. Make a rule that you will never use your phone while in the driver’s seat, and attach the rule to a contingency contract where you accept some form of awful punishment if you break the rule. Simply turn on Apple’s “do not disturb while driving” or Samsung’s “in-traffic reply” so that you can drive knowing that anyone who texts you will know why you’re not immediately responding. Or better yet, don’t even make it possible to use your phone while driving—put it in the trunk! Whatever you do, don’t trust your intuitions, and don’t wait for the moment of temptation to decide whether or not to pick up the phone.

The good news is that you won’t even have to worry about this in a few years because cars will just drive themselves . In the meantime, if you are the one in control of two tons of heavy machinery (the weight of an average car), remember the real reason why it’s a terrible idea to text while driving. Or to have a conversation. Or to get distracted in any other way. It’s not just about keeping your eyes on the road, or your hands on the steering wheel.

The real reason to stay on task while driving is to protect your most precious, most limited resource: attention .

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

How to Write an Effective Persuasive Speech Outline: 5 Key Elements

• The Speaker Lab
• April 14, 2024

Table of Contents

If you’re a speaker, you are probably well familiar with the path from initial speech drafts to the day you actually present. By its nature, speech delivery is a journey filled with obstacles, yet it’s simultaneously an adventure in persuasion. With a well-crafted persuasive speech outline , you can do more than just present facts and figures to your audience. You can weave them into a narrative that captivates, convinces, and converts.

A meticulously planned persuasive speech outline isn’t just helpful; it’s essential. Crafting this blueprint carefully lets you deliver your message more effectively, making sure each point lands with the impact you’re aiming for. To help you achieve this impact, we have some tips and tricks for you to try.

Writing an Effective Persuasive Speech Outline

When we talk about persuasive speeches , we’re diving into the art of convincing others to see things from a certain point of view. Your speech is your one shot to grab attention, build your case, and inspire action. Your secret weapon for achieving this is your speech outline. In your speech outline, you want to touch on several key elements.

• Pick your fight: Start by zeroing in on what you really want to change or influence with this speech.
• Support your claim with evidence: Identify those key points that back up your stance to appeal to your audience’s rational side .
• The emotional hook: Weave in stories or facts that hit home emotionally .
• Avoid the kitchen sink approach: Don’t throw everything at them hoping something sticks. Be selective and strategic with the info you share.
• Nail that closer: Your conclusion isn’t just goodbye; it’s where you charge your audience with a call to action.

These elements form the backbone of your persuasive speech. By including these in your talk’s outline, you can’t go wrong.

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Establishing Your Main Objective and Structuring Your Points

Now that you have a general idea of what goes into a persuasive speech outline, let’s break a couple of these pieces down and look at them a little more closely.

Identifying the Purpose of Your Persuasive Speech

When writing your speech, you first need to nail down why you’re doing this in the first place. In other words, identify your main objective. After all, choosing to speak up isn’t merely about the desire to express oneself; it’s deeply rooted in understanding the effect you hope your discourse will unleash. Do you hope to sway opinions towards the belief that animal experimentation is a relic of the past? Or perhaps persuade them that social media does more good than harm? Whatever your cause, identifying your main objective will help keep you on track and avoid rambling.

Organizing Key Points for Maximum Impact

Once you’ve determined what you want to persuade your audience of, you can start building your argument. Specifically, you can determine your key points. Key points support your position on a topic, proving to your audience that you have actual reasons for taking your position.

To pack the most punch, arrange these key points in a logical order. Consider how you might connect your key points. Are there some that can be grouped together? The flow of your argument matters just as much as the argument itself, and a disjointed argument won’t do anyone any favors. As you organize your key points, consider these tips:

• Lead with strength, but don’t throw all your cards out at once.
• Build upon each point; important transitions between them can make or break audience engagement.
• Finish strong by tying back everything to the emotional chord you struck at the beginning.

Nailing these steps will ensure that when you speak, your message doesn’t just echo—it resonates.

Selecting Compelling Topics for Your Persuasive Speeches

Let’s face it, picking the right topic for your persuasive speech outline is half the battle. But what makes a topic not just good, but great? First off, it needs to spark interest, both yours and your audience’s. If you’re not fired up about it, chances are they won’t be either. Second, make sure the topic is something relevant. It should resonate with your listeners’ experiences or touch on their concerns and aspirations. Lastly, your topic has to be something you can research and back up with solid facts and expert opinions.

For ideas to get you started, check out a variety of speech topics here .

Enhancing Persuasion Through Rhetorical Appeals

The art of persuasion is something that’s been studied since ancient Greece. Back then, Greek philosopher Aristotle came up with the three rhetorical appeals . Each one described a different way of convincing your audience of your position. Together, these appeals help you form a rock-strong argument, making them worth learning.

Building Credibility with Ethos

To get people on your side, you first need to win their trust. That’s where ethos comes into play. Demonstrating to your listeners that you’re both trustworthy and deserving of their attention hinges on transparency about your qualifications, genuine self, and the wisdom gained from occasional setbacks. Letting folks know why they should listen can make all the difference.

Connecting with the Audience Through Pathos

At some point, we’ve all been moved by a story or an ad because it hit right in the feels. That sort of emotional appeal is called pathos , and it’s powerful stuff. If you want people really invested in what you’re saying, then be sure to use this appeal in your presentation. To harness the power of pathos, try telling a story , especially one your audience can relate to. The key is authenticity—sharing true experiences resonates more than anything fabricated ever could.

Strengthening Arguments with Logos

Last but not least, we have logos, our logical appeal. Oftentimes, this logical appeal entails facts and data points, which are used to back up what you’re selling, turning skeptics into believers. But just because you’re listing facts and figures doesn’t mean this part has to be boring. To keep your audience engaged, craft persuasive narratives and then ground them in robust proof. Giving your story to go with your numbers doesn’t just help keep them engaged, it also helps the information stick.

The Importance of Supporting Evidence and Counterarguments

In your persuasive speech outline, you need to note compelling evidence for each key point. In addition, you’ll want to address opposing views.

Gathering and Presenting Convincing Evidence

No matter how trustworthy you seem, or how compelling your stories are, most people need tangible proof. That’s where concrete evidence steps into the spotlight. To fortify your argument and boost its believability, sprinkle in a mix of hard data, customer stories, numerical evidence, and endorsements from authorities. To illustrate this data for your audience, you may find it helpful to create a slideshow . Supporting every assertion with research is an essential part of any persuasive speech. Without it, arguments inevitably sound flimsy and unconvincing.

Addressing Opposing Views Effectively

Although it may seem counterintuitive, address counter-arguments head-on in your persuasive speech outline. It might feel like walking into enemy territory but it actually strengthens your own argument. By acknowledging opposing views, you’re showing that not only do you know what they are, but also that they don’t scare you.

When you address these counter-arguments, demonstrate your understanding. Again, this is where your good research skills are going to come in handy. Present the facts, and ditch biased explanations. In other words, don’t mock or belittle the other side’s viewpoint or you’ll undermine your own trustworthiness. Instead, explain opposing viewpoints with neutrality.

Adopting this strategy not only neutralizes possible objections but also enhances your stance. Plus, this makes for an engaging dialogue between both sides of any debate, which keeps audience members hooked from start to finish.

In essence, tackling counter-arguments is less about winning over naysayers and more about enriching discussions around hot-button issues. At its core, persuasion isn’t just convincing folks; it’s sparking conversations worth having.

Crafting a Captivating Introduction and Conclusion

Now that you have the body of your persuasive speech outline, it’s time to talk beginning and end. To really hit your message home, you want to grab your audience’s attention at the beginning and call them to action at the end.

Creating an Engaging Hook to Capture Attention

The opening of your speech is where you need a good first impression. To hook your audience, consider starting with an intriguing question, a surprising fact, or even a short story related to your topic. Whatever route you choose, keep it interesting and concise, so that you can transition into the rest of your persuasive speech outline.

Concluding with a Strong Call to Action

Crafting strong conclusions is about leaving your readers feeling pumped and ready to jump into action. After all, if you’ve argued convincingly enough, your audience should be ready to act. To channel this energy, urge listeners towards specific actions. Here are some strategies:

• Suggest clear next steps: Don’t leave your audience hanging wondering what’s next. Give them concrete steps they can take immediately after reading.
• Create urgency: Why wait? Let folks know why now is the perfect time to act.
• Show benefits: Paint vivid pictures of how taking action will positively impact their lives or solve their problems.

With that captivating hook and a decisive call-to-action, you are one step closer to presenting an unforgettable speech.

Utilizing Monroe’s Motivated Sequence for Persuasive Structure

As you finish off your persuasive speech outline, you may be wondering how best to structure your speech. If that’s you, then Purdue University professor Alan H. Monroe has some answers. In his book “Monroe’s Principles of Speech,” the professor outlines Monroe’s Motivated Sequence, the best structure for persuasive speeches. Each step is broken down below.

Attention: Grabbing the Audience’s Focus

You’ve got something important to say. But first, you need them to listen. Start with a bang. Throwing out a shocking truth, posing a thought-provoking query, or sharing an enthralling tale could work magic in grabbing their attention. It’s all about making heads turn and ears perk up.

Need: Highlighting the Issue at Hand

Now that they’re listening, show them there’s a gaping hole in their lives that only your message can fill. Paint a vivid picture of the problem your speech addresses.

Satisfaction: Proposing a Solution

This is where you come in as the hero with a plan. Introduce your solution clearly and convincingly. How does it patch things up? Why does it outshine merely applying quick fixes to deep-rooted issues? Give your audience hope.

Visualization: Helping the Audience Visualize Benefits

Show them life on the other side of adopting your idea or product—brighter, easier, better. Use vivid imagery and relatable scenarios so they can see themselves reaping those benefits firsthand.

Action: Encouraging Audience Action

Last step: nudge them from “maybe” to “yes.” Make this part irresistible by being clear about what action they should take next—and why now’s the time to act. Whether signing up, voting, or changing behavior, make sure they know how easy taking that first step can be.

Learn more about Monroe’s Motivated Sequence here .

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Overcoming Public Speaking Fears for Effective Delivery

Let’s face it, the thought of public speaking can turn even the most confident folks into a bundle of nerves. But hey, you’ve got this. Dive into these expert strategies and you’ll find yourself delivering speeches like a seasoned orator in no time.

Techniques to Build Confidence in Public Speaking

If you’re feeling nervous on the big day, these three techniques are perfect for you. Take a look!

• Breathe: Deep breathing is your secret weapon against those pesky nerves. It tells your brain that everything is going to be okay.
• Pose like a superhero: Stand tall and strike a power pose before you go on stage. This isn’t just fun; science backs it up as a confidence booster .
• Kick perfectionism to the curb: Aim for connection with your audience, not perfection. Mistakes make you human and more relatable.

The goal here is to calm yourself enough to be able to deliver your persuasive speech outline with confidence. Even if you still feel a little nervous, you can still present an awesome speech. You just don’t want those nerves running the show.

Practicing Your Speech for Perfect Execution

If you know that you tend to get nervous when public speaking, then you don’t want to be running through you speech for the first time on the big day. Instead, practice beforehand using these techniques.

• The mirror is your friend: Practice in front of a mirror to catch any odd gestures or facial expressions.
• Vary your voice: As you deliver your speech, let your voice rise and fall to match what you’re sharing. Avoid speaking in a monotone.
• Say no to memorization: Rather than memorizing every word, learn key points by heart. You want to sound natural out there.

Remembering these steps won’t just help you tackle public speaking fear, but will also polish those all-important public speaking skills .

Once you’ve honed the skills you need to write a persuasive speech outline, the only thing left to do is to get out there and practice them. So take the rhetorical appeals—ethos, logos, and pathos—and practice weaving each element into your speech. Or take Monroe’s Motivated Sequence and work on structuring your outline accordingly.

Prepare well and when you hit the stage, you have not just a well-prepared persuasive speech outline, but also the power to alter perspectives, challenge the status quo, or even change lives.

• Last Updated: April 11, 2024

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Public Speaking Tips & Speech Topics

How to Craft a Masterful Outline of Speech

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

I’m sure you have all seen at least one captivating Ted Talk online. One thing you probably noticed is how smoothly it went. I can assure you that every public speaker has done their homework and put together an outline of speech before presenting it in front of an audience. This wouldn’t be possible without some preparation beforehand.

An outline done right can do wonders for organizing your speech, and public speaking teachers often stress the importance of this organization tool. A rough outline can help you come up with more main points and sub-points for your arguments. It will help you brainstorm ideas. Some people use index cards with keywords or brief phrases from their speech outline to help them accurately deliver their speech.

The outline functions as a visual aid, too. Some people with photographic memory can use the outline as supporting material and ensure they do not forget crucial elements of their speech. Logically ordering your speech points can also smoothen your speechwriting process.

The speech outline is one of the most critical elements to have. Simply put, it has two main functions: it’s a point of reference and an organizational tool. Our guide will help you understand how an outline is used, the structure of an outline, and the different types, so you can create the most helpful outline for you.

In this article:

Preparation Outline

Speaking outline, the big picture, type of speech, call to action, speech outline structure, coordination, parallelism, transitions, speech outline types.

The preparation outline is your first draft. It includes the bare bones of your speech, and it’s often referred to as a working/rough/practice outline. You will write the main points of your speech, the supporting points, organized logically, and the other various components, such as attention getter and so on (we expand on the parts of a speech outline further in the article).

The preparation outline is used to help put your thoughts on paper and arrange your material. It is also the place where you should pay attention to your arguments. Are they convincing or lacking evidence? You might need to rearrange some parts to make your speech flows better. Don’t be afraid of removing parts of your preparation outline if they don’t make sense.

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The preparation outline is then transformed into a speaking outline. Even though your preparation outline should include full sentences, don’t forget your it is not an essay. Try not to get carried away with writing, and use it to get your textual arguments in order.

The speaking outline is your reference point. Unlike the preparation outline, this one is more concise includes keywords to serve as quick reminders during your speech. These short phrases should briefly encapsulate your main points, conclusion, introduction, and an attention grabber. Unlike the first outline, which uses long sentences and breakdowns of your textual arguments, the speaking outline could easily fit on cue cards and help prepare for your speech.

You shouldn’t solely rely on index cards, however, as you may come across as unprepared in the eyes of the audience. Most speakers use them to prepare for their speech and simply refer to them when they get stuck. Make sure to check the instructor’s requirements to see if you’re allowed index cards during your speech.

Things to Consider Before Outlining Your Speech

Before you get into arranging your outline, it’s essential to think about the big picture. Before you begin, consider three things: think about the speaker, the subject, and the audience. Here is more detail about each element:

Speaker – Why are you discussing the topic at hand? Why does this subject matter to you? Do you have any significant insights on the topic? Do you have any expertise or qualifications that can help convince the audience of the legitimacy of your words?

Subject – Are you covering a controversial topic? How do you think your audience will react to it? Are you going to make some interesting points? Try to predict the audience’s reaction s you can be more prepared for your speech.

Audience – What do you know about your audience? Are they all from a particular age group? Are they qualified in the same area you are? Are they familiar with your work? Has the audience paid to listen to your speech?

Try to take a step back and look at the big picture. You might find some exciting takeaways when doing that.

Think about the purpose of your speech. Are you there to convince the audience to do something? Or is your goal to inform the audience of some less-known facts? Generally speaking, there are two common categories of speech, and yours most likely falls under one of them:

Informative speech – the primary purpose of the informative speech is to educate the audience on a subject. The goal is to have the audience learn something and leave your speech with a better understanding of a specific subject. We have an in-depth article about informative speech outline with examples here .

Persuasive speech – a persuasive speech aims to convince the audience to do something or change their opinion on a topic. It is similar to a sales pitch and combines credibility, logic, and emotion to help convince the listener. We have in-depth article about persuasive speech outline here .

Before you start outlining your speech, make sure you have chosen your preferred type, as the outlines vary depending on your speech category.

The title is highly underestimated when making a speech outline. Logically we think that we don’t need one. Since we are more or less presenting the speech verbatim, we are not exactly going to stand in front of an audience quoting our speech title. But we might still need one. A title helps summarize your main goal. It holds the central idea behind your speech. You will have no trouble writing a title once you are sure what message you are trying to deliver.

What is the central idea of your speech? Is there e certain question you are aiming to answer? Determine the essential message behind your speech. Try to sum it up in a single sentence. Try to explain your message simply, without overcomplicating it.

Use your central message as a reference point throughout your speech. When you get stuck, write up your main points and supporting arguments, and always ask yourself, do they support the key message? If not, they might be redundant.

In order to make a captivating speech and maintain the audience’s attention, you need to think about the relevance of your message. You should always put the audience first, so now that you have your key message prepared, list the reasons why the audience should care about your message. Is it relevant to them somehow?

Think of at least one reason why the speech should matter to your audience. For example, if you’re writing a persuasive speech about texting and driving, the audience would find it relevant because it concerns their safety. If you can’t think of a relevant reason why the listeners should care about your speech, reconsider your message.

You have probably heard about hooks before when you used this technique to begin your essays. The hook is the attention-getter, and it is paramount to your speech. It’s the first sentence your audience will hear and usually determines whether or not your audience would listen to the rest of your speech. There are many clever ways to start your talk and ensure you’re being heard:

• Ask the audience a rhetorical question.
• Start with a joke.
• Tell a short personal story.
• Recite a quote.
• Prompt the audience members to do something.

Speaking of encouraging the audience to do something, this brings us to our next point.

When presenting a persuasive speech, you’ll most likely need a call to action. The most convincing speeches prompt the audience to make some kind of action. You can ask them to raise a hand if they have done something (drink more than 5 cups of coffee a day). Alternatively, you can ask them to scan a QR code to reveal some useful information on the topic at hand. These small steps will move the audience in the right direction.

Now that you have prepared thoroughly, you can formulate your speech outline. Get familiar with the main points of your speech. You can find examples and references below, explaining each topic. Remember that all the various elements of your speech will make an organizational pattern supporting your central thesis (key message). An organized speech has main points, typically between 2 and 5, and any supporting material is put in your outline as a sub-point.

A Roman numeral numbers every main point, while subpoints are listed with capital letters. The hierarchal order that follows is Arabic numerals and, finally, lowercase letters. For further subordination, speak to your tutor or the person in charge of your public speaking project.

Here is the basic speech outline, including an introduction, body, and conclusion. For planning purposes, each section is explained to understand the textual arrangements best. Examples are given later in the text.

Every basic speech outline includes an introduction. This is your speech opening, and it needs to be robust and captivating. It is critical to prepare a compelling introduction. An introduction has 3-5 parts, depending on the length of your speech.

• Attention getter – Capture the audience’s attention.
• Thesis statement – Your key message is introduced here with a couple of short sentences.
• Motivation – Explain how this speech will be relevant to the audience
• Qualifications – Explain to the audience why you are qualified to discuss this topic
• Transition – Smoothly transition the audience to the next part of your speech

The body is an integral part of any basic speech. Here you can develop your thesis in detail. The body holds the bulk of the information you will be presenting in front of an audience. It is important to do plenty of research on your speech topic. Gather content you might need during your talk. are you going to need any visual aids? Perhaps make some charts of your statistics. Or, if you’re going for a humorous approach, some memes on the topic can get the audience laughing and hungry to hear more on the topic. Aim for a sheet full of ideas. It’s worth noting that too much information doesn’t mean better speech. Once you have gathered all your engaging material, subtract some supporting material that you feel isn’t genuinely helping your presentation. You shouldn’t try to talk about everything. Instead, choose what is most important and focus on making it relevant and believable by adding sub-points:

• First subpoint (Give some support to the reason above)
• Sufficiently supported statements (Provide more factual arguments to support the above statements)
• Sufficiently supported statements
• Second subpoint (Structured like the one above, with its supporting point listed below)
• Sufficiently supported statements (…)
• More points, following the above guidelines
• Transitional statement
• First subpoint (Supporting the main point)
• Continue organizing your outline this way.
• First subpoint (supporting the main point)
• Continue your outline as shown above.

The grand finale of your speech is where you must tie together all previous elements in a clear and solid point.

• Summary – Here, all your main ideas and points will connect together and formulate a convincing conclusion. You can provide short examples of why the listeners should agree with your proposed thesis:
• Call to action – give the audience members a suggestion, something they can do to support what they have learned. Or instead, think of a unique or memorable ending to your speech.
• Closure – Bring the speech to an end by thanking the audience for their time.
• Bibliography – in some cases, you might get asked for your bibliography of references. If you’re using many statements, quotes, or statistics from various sources, remember to collect them throughout your research.

Let’s help you visualize these instructions and see how these elements correspond by looking at an example.

Topic: Hypoalergenic Cats

Specific Purpose: To debunk the myth of hypoallergenic cats.

Thesis: Despite there being breeds of cats known as “hypoallergenic”, no cat breed is guaranteed to relieve you of your allergy symptoms.

Preview: I will talk about the misconceptions behind cat allergies and explain how they work.

Here is an example of the structure of a Body:

• People are allergic to a protein called FEL D1.
• The protein is contained in the cat’s saliva.
• The saliva is being transferred to the cat’s fur during their cleaning process.
• This fur is spread around your house in the form of dander.
• People are not allergic to a cat’s fur, just the protein.
• This means you could be allergic to some cats, not all of them.
• Get a check-up and find out if there are any medications you can take to ease your allergy symptoms.
• Vacuum regularly around your house to reduce cat hair and dander spreading.
• Swap your drapes with blinds and carpets with hardwood floors. That way, less fur will stick to your furniture.
• Buy HEPA air filters for every room.
• Clean out their litterbox more often.
• No cat is hypoallergenic.
• All cats make the protein FEL D1.
• Some breeds are known to produce less FEL D1, but there is no guarantee you won’t be allergic to them.
• Even the “naked” cat breeds such as Sphynx, Donskoy, Bambino, etc., produce FEL D1.
• Buying “hypoallergenic cats” only creates a bigger rehoming problem.
• Many cat breeders like to use the myth of hypoallergenic cats to sell expensive cat breeds.
• Once people realize the cat isn’t hypoallergenic, they can no longer keep it.
• The cat is either thrown out, put in a shelter, or resold, creating tons of stress for the animal or potentially resulting in its death.

Now that you know the structure of a speech, you are almost ready to start writing it. By all means, if this has inspired you, grab a sheet of paper and write down the ideas that come to mind. But before you start putting your outline on paper, double-check you are familiar with the rules of outlining a speech.

Rules in Outlining

Speech outlines follow a specific set of rules. Going by these rules will only help you polish the particular details that make your speech stand out. To double-check that your speech makes sense, go through your outline and give it another read to check for coherence. Here are some characteristics you should pay attention to:

Think of your outline as a staircase – your final draft should have subordinate points diagonally placed beneath your main points. They should all interlink and reference one another.

Looking at the example from the section above, points A. and B. explain what determines a cat allergy and what doesn’t. Points 1-3 give information on why the protein affects people and debunks the myth that people are allergic to cat hair . Points 1-3 are called subordination of point, just like  A., B., and C. are to main point III. Your overall organizational pattern should not only include Roman numerals, points, and thesis statements. It should be cohesive and coordinated. 

Another important part of speech writing is parallelism. It is the concept of beginning sentences similarly whenever possible, using similar grammar. Pay attention to our example once again. Note section II and the subordinate points of main point B. – all points start with a verb: “Get,” “Vacuum”, “Swap,” “Clean.” This type of structure adds clarity to your speaking and shows you have really paid attention to your full-sentence outline. Don’t worry about sounding boring – parallelism helps you sound acute!

Another essential part of your speech outline is division. The concept is simple – when you’re trying to make one point, you should also try to expand it. If your point is convincing enough, it will have plenty of meaningful information that you can lengthen in sections A. and B. Similarly. You can use a supporting point for sub-points A. and B. to help expand them, and so on. Remember you’re doing this only to support your main thesis statement. If your sub-points aren’t doing that, you might be waffling on and confusing your audience.

A clever way to connect your main points is by using transitional statements. In most cases, speakers use these sentences to glue together two distinctive (yet connected) ideas. That way, the audience is prepared that something else is being discussed. You have used transitional sentences in essay writing. Maybe these words will ring a bell: “next”, “also”, “moreover”, “firstly”. These words and phrases will greatly improve your writing skills and, eventually, your entire speech.

There is another way you can integrate a transition into your speech – by using non-verbal transitions. Adding brief pauses or moving around the stage grabs the audience’s attention and helps them understand some other concept is being introduced. Most extemporaneous speakers take it to another level by stepping out of the podium or raising or lowering their voice rate. These can all be signals to your audience that a transition is taking place.

A third way to include transitions into your speech outline is to make internal summaries. To write an internal summary, summarize what has already been said in a brief sentence or two. For example:

So far, we have explored why n cat can be hypoallergenic. But does that mean you can be less allergic to some cats?

We have hinted at the next point in our speech with this question. We could also use  a summary to build on an issue we are currently expanding:

Now that you understand how cat allergies work, let’s see if there is a way to share your life with a cat despite being allergic.

How to Write an Outline for a Persuasive Speech, with Examples

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