shawarma business plan in chennai

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6 Easy Steps to Kickstart a Shawarma Business Plan in India

• Commercial Kitchen
• Hotel Industry

Are you a newbie in the food industry and wish to start safe? Then starting a shawarma restaurant can be a good option for you. The food industry in India has always seen a whopping success and there is no surprise that many entrepreneurs wish to enter into this market.

Shawarma business plan is a good idea especially for beginners as it requires comparatively less capital and focuses on limited menu items. But how do you start a shawarma restaurant? What licenses do you need? Where to buy the commercial shawarma roll machines from?

All these above questions are answered below in this blog. So let’s get started.

Detailed Guide to Have the Right Shawarma Business Plan in India

1. complete your share of research.

It is highly recommended to study the market and industry before entering into it, especially for newbie entrepreneurs. Even if you love eating Shawarma or know how to prepare one, running a business is a lot more than this.

What are the types of shawarma? What all ingredients are required? What is the essential equipment to prepare shawarma? What location would be the best place for starting a shawarma restaurant in India? All these questions can be answered with detailed research. Too overwhelming right? Don’t worry! We got you covered!

2. Licenses

There are multiple licenses required for a shawarma restaurant in India indicating various aspects. First thing first! FSSAI license ensures the quality of the food matches the standards set by FSSAI. To avoid any mishappenings, you must have a fire extinguisher and a Fire Safety License. To ensure that the shawarma shop is run within compliance with the health department, you need a Health License.

Along with these vital licenses, you also need Shop Establishment License, Local Municipal Authority License, GST Registration, etc. Usually, the total cost of all licenses is somewhere between INR 50,000-70,000.

3. Location

Selecting a location for your shawarma business is extremely important since most of the shawarma dishes are made of meat and are quite popular amongst youngsters, you can consider college areas or office areas.

Make sure the location of your shawarma restaurant is pocket-friendly with your capital budget. Primer the location, the costlier the rent is going to be. Since a typical shawarma restaurant doesn’t require a large sitting area, you can opt for a small shop too.

4. Equipment

Here comes the crucial part. Shawarma is one of the food dishes that require a specific kind of equipment and cannot be cooked on regular equipment. We recommend you to purchase brand new equipment for your new shop as 2nd hand equipment might not have good functioning and long life! Since no other equipment is suitable for making shawarmas, having a high-quality commercial shawarma machine is recommended.

You can order Shawarma Machine With Cabinet , Shawarma Machine Table Top Imported , or even Shawarma Machine Table Top Indian along with other essential equipment such as exhaust hood , SS work table , etc.

5. Resources

If you are planning to start a small shawarma shop, then you can hire one shawarma expert who will look after your shop. But if you are planning to start a fully functioning shawarma restaurant, we recommend you hire a bunch of people handling cooking & serving.

You can contact professional resource supplier agencies to hire the best and experienced shawarma experts.

6. Branding & Marketing

How do you plan to gain success if you don’t plan your branding & marketing strategies in the early stages? Make sure you hire a professional agency to help you with a brand name, logo, tag line, and marketing activities.

You can surely opt for social media marketing for your shawarma shop and gain popularity in an organic way.

Now that you know the must-haves of the shawarma business in India, you must have understood that equipment is the most crucial aspect of this business. Restaurant.Store is an online store where you can explore & shop a variety of commercial kitchen equipment. Right from highly advanced & branded shawarma machine to all restaurant equipment, you can get it all under one link! You can also consult our experts to seek help in establishing& planning your new shawarma business. So what are you waiting for? Click here to contact us.

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Best shawarma in Chennai, as picked by the city’s top foodies

By Toshita Sahni

Craving the perfect shawarma in Chennai ? For those who swear by the dish, it’s nothing less than a piece of art. It’s all in how you choose the spices, cook the meat, add the sauces and finally, layer it deftly within fresh pita bread or naan. We asked local foodies in Chennai to pick their favourite outlets for this delicious street food. Here are their recommendations:

Best shawarma in Chennai

Savoury seashell.

“My personal favourite would be the ‘special chicken shawarma’ from Savoury Seashell   (Multiple outlets;   website )  as I find the ratio of meat to kuboos and sauce perfectly balanced. The flavours are in harmony with each other without any component being overpowering. It’s super quick and affordable; it hits the spot each time.” Adhira Swami, chef and culinary consultant

“The shawarmas at Savoury Seashell are a crowd favourite. Slathered with lots of garlic mayonnaise, they offer you a choice of bread (paratha or kuboos). They also have a hummus variation, along with chicken and mutton variations. My favourite is the Sahan Shawarma, also known as Plate Shawarma, which is a deconstructed version of the original. It's a bigger portion and it almost feels like eating a Shawarma salad.” Payal Rajankar, chef and founder, The Gourmet Gig

Mezze, Alwarpet

“You should try the Shawarma Plate at Mezze's (Abhinav Center, old no.19, new, no.14, Co-Operative Colony Rd, Alwarpet). The meat is cooked to perfection and the marination is just right. The toum and hummus accompanying it bring it all together just too well.” Abbas Shahzad, founder, Urban Gluttony Co.

“Mezze has been around for a few years and its food has been consistently good. The shawarmas of their menu definitely stand out.” Payal Rajankar, chef and founder, The Gourmet Gig

Abid's, Chetpet

“I highly recommend the shawarma at Abid’s (Shop No. 21, Spur Tank road, Sulaiman Zackria Avenue, Chetpet) . The marinade is always the same and the chicken is perfectly cooked. The pita is thin but not too thin. It holds the meat, the pickled veg and the sauces well. It does not disintegrate. Hands down, it is the best shawarma in Chennai .” Mathangi Kumar, chef and food consultant

Arabian Delights, Anna Nagar

“My OG go-to place during my childhood was Arabian Delights (No.C-37, 12th Main Road, 2nd Avenue, Anna Nagar) . The shawarma roll is just everything you wanted it to be—loaded with meat, labneh and fries.” Abbas Shahzad, founder, Urban Gluttony Co.

Middle Eastern Eats

“Middle-Eastern Eats ( Instagram )  is a cloud kitchen begun by Gokulnath Premnath. He was raised in Muscat and realised that people here weren't getting the real deal. My favourites are the Shawarma, the loaded pita chips and toum dip. They are quite delicious.” Payal Rajankar, chef and founder, The Gourmet Gig

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

Sample Shawarma Stand Business Plan

Shawarma stand business plan sample.

Are you interested in starting a shawarma business?

Being among the most lucrative businesses, it is required and necessary that a good business plan should be put in place for a successful business.

This post is basically for those who do not have adequate knowledge of how a business plan should be written, therefore, the business sample given in this post will cover all areas of writing a business plan that will help others entrepreneurs in writing theirs.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Here is a sample business plan for starting a shawarma stand.

BUSINESS NAME: Israeli Connection Shawarma Bar

• Executive Summary
• Product Services
• Vision Statement
• Mission Statement
• Business Structure
• Market Analysis
• Sources of Income
• Payment options

EXECUTIVE SUMMARY

Israeli Connection Shawarma Bar is a registered and well standard Shawarma bar business that will be located in Salem, Oregon which happens to be one of the busiest roads in Oregon.

Israeli Connection Shawarma Bar has been able to lease a big facility along a good road that is suitable with the kind of shawarma bar we want to launch and put in place. This facility is located directly opposite the biggest residential area in Oregon.

Israeli Connection Shawarma Bar will involve in the production and distribution of several wide varieties of Shawarma and also pizzas , soft drinks, and coffee to Oregon residents and other customers. We will also engage in home deliveries when our customers want our products to be delivered to them within the city.

There are many Shawarma stands in Salem-Oregon whether large or small which we are aware of and that is why we have resources and time on conducting thorough market survey and feasibility studies so we can offer better products and services than our competitors.

There is self-service option and home delivery for our customers and also there are several payment options in our outlets.

The customer care of Israeli Connection Shawarma Bar’s customer care and service is second to none in the whole of Salem-Oregon. This is because we know that our customers are the reason why the business is in existence and that is why we go the extra mile in satisfying our customers and being loyal to them.

Israeli Connection Shawarma Bar has a CRM software that enable us have a one on one relationship with our customers no matter their number. We are determined to ensure that our customers receive first class treatment in any of our outlets visited by them. And we will also ensure that our customers are involved when making business decisions that affect them directly.

Apart from the fact that we will offer a service where customers can come to our Shawarma bar to make purchase, we will also put the trend in restaurant business into consideration and provide an online bar where our customers can place their order and where they want it to be delivered to which can either be their house or anywhere within Salem-Oregon.

Israeli Connection Shawarma Bar is a family business owned by Shannon Abraham and his immediate family. Although, the business will be launched with only one outlet in Salem-Oregon, there is plan to open more Shawarma bars within Oregon and other cities in the United States of America in the nearest future.

PRODUCT SERVICES

Israeli Connection Shawarma Bar is in the fast food/restaurant industry focusing on Shawarma stand business to make profits by ensuring that wide varieties of Shawarma, pizza, and sandwiches are provided for customers. The following products and services are the offerings of Israeli Connection Shawarma Bar to customers:

 Shawarma  Submarine sandwiches  Pizzas  Coffee  Salads  Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese)  Soft Drinks

VISION STATEMENT

Our sole vision at Israeli Connection Shawarma Bar is to become the most sought after and leading Shawarma bar in Salem-Oregon and establish a one stop Shawarma stand in Oregon and other cities.

MISSION STATEMENT

Our mission is to establish a Shawarma business that will offer wide varieties of Shawarma, pizza, sandwich, and coffee at affordable prices to customers in Oregon and other cities where we intend opening several branches.

BUSINESS STRUCTURE

Although, Israeli Connection Shawarma Bar might not be the biggest Shawarma bar in the food industry but we intend in having a well-structured and standard business that surpasses all and won’t be like the normal around the corner business.

In doing this, we will ensure that we hire well competent, honest, customer centric, hardworking and qualified people to fill the following posts to help boost the success of the business and shareholders:

 Chief Executive Officer (Owner)  Restaurant Manager  Human Resources and Admin Manager  Shawarma, Sandwich Maker and Pizzeria  Sales and Marketing Manager  Information Technologist  Accountants / Cashiers  Waiter / Waitress  Van Drivers / Deliverers  Cleaners

The positions listed above all have their different roles to perform and responsibilities to fulfill.

MARKET ANALYSIS

Market Trends: In this age where there is dispensation of the online community, it will do one’s business a lot of favour if you have an online presence. Blogging constantly and frequently about Shawarma will make people see you as an expert in your business.

Publicity can also be done on social media such as Instagram, Facebook, Twitter and so on. An online bar can also be opened for customers to order online which must be backed up by an efficient and effective home delivery service.

Target Market: Israeli Connection Shawarma Bar is positioned to offer services to the residents of Salem-Oregon and other cities where we will have outlets. Also, we are in business to offer services to the following set of people:

• Event Planners • Tourists • Corporate Organizations • Households • Schools • Sports Men and Women • Students

SOURCES OF INCOME

Israeli Connection Shawarma Bar is in the restaurant industry to maximize profits and achieve our business goals and objectives by retailing the following products to residents at affordable prices:

• Shawarma • Submarine Sandwiches • Pizzas • Salads • Coffee • Varieties of Sandwich (Turkey, Veggie Delite, Veggie Patty, Chicken, Chicken Pizziola, Chicken Teriyaki, Chicken Tikka, Chipotle Chicken, Ham, Italian B.M.T., Meatball Marinara, Roasted Chicken, Spicy Italian, Steak & Cheese) • Soft drinks

PAYMENT OPTIONS

The payment policy adopted by Israeli Connection Shawarma Bar is all inclusive because we are aware that customers always prefer several different payment options as it suits them and we will also abide by the financial rules stated by the United States of America at the same time.

The following are the payment options that will be made available to customers:

• bank transfer • cash • POS machines • online bank transfer • check • bank draft

Our bank account number and promotional materials will be made available on our website. Thanks in advance for sharing this sample shawarma business plan.

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What we can do?

India’s 1st shawarma brand owning 150+ franchisees…, unit & master franchise available in your location.

25 Varieties of Shawarma, FIRST TIME IN MARKET

We are, The Shawarma Makers

Franchise enquiry, great reasons to partner, low investment opportunity, 50% gross & 25% net margins, 150+ outlets & we keep growing(tamil nadu, karnataka, andhra pradesh, telangana, kerala, maharashtra, tripura), outlet setup support, operational support, food supplies, manpower training support.

(Get 2 employees from your side and who will be trained by our chef to run your business. Anybody can learn the entire zwarma menu in just 7 days)

25 varieties of Shawarma (FIRST TIME IN THE MARKET)

Our Gallery

Franchise Facts

Area: 120 to 250 sq.ft. | Investment: 6 - 8 Lacs | Expansion: Pan India.

“Our core objective is to level up the concept of Shawarma by creating an exclusive brand with a better ecosystem and give it to our customers with high quality, top-notch taste with great hygiene and a wide range of varieties.”

“DINESH RATHINAM (Founder & CEO) always has a burning zeal to innovate something and finally reached a destination to create a brand for shawarma. He has more than 13 years of experience in various industries.”

“K.SARAVANAN (Co-Founder & COO) has more than 12 years of strong experience in Food & Beverage Industry. He is also one of the founders of our successful GrillFactory Restaurant at Kolathur, Chennai.”

“SANTHANAKRISHNAN N. (Managing Partner) has more than 13 years of experience in Marketing and Customer Relationship Management predominantly in Information Technology and ERP space. He is very passionate about sports.”

The Shawarma dish has gained popularity through the influence of Turkish Empire Ottoman. In fact, the word shawarma was said to have originated from the Turkish word "çevirme" - Source Quora

Each and every innovation has taken birth from a glimpse of an IDEA and Founder DINESH RATHINAM, had a chance to know about Shawarma deeply and realized that most of us are been served with NON-CORE competence of real shawarma. It was founded behind one simple IDEA to serve the UNIQUE Levantine Cuisine based Shawarma with a wide range of varieties.

1. What is Zwarma Brand Franchise Cost?

2. how to contact zwarma brand for franchise, 3. what is the difference between zwarma and other shawarma shops, 4. how to take up a zwarma brand franchisee, 5. how old is zwarma brand, 6. what support can a franchisee expect from zwarma, 7. what is the expected turnover and profit margins in zwarma, 8. what is the royalty charged by zwarma brand.

No.42, AC Block, 3rd Cross Street, 6th Main Road, Anna Nagar, Chennai – 600102

Zwarma, 3B/58, 3rd Floor, High Street Cum Highland Corporate Centre, Kapurbawdi Junction, Thane (W) 400607

+91 98417 84263

[email protected]

India's favourite Shawarma 

Our Commitment

Locally sourced produce,freshest ingredients with no artificial flavors means food

that is exceptional in taste. 

Fusion of cuisines

Our recipe is a fusion of cuisines like Indian, Arabian, Mexican, Turkish that will make you exclaim "Oh My Shawarma" on your very first bite

We aim to revolutionize the QSR industry with our eclectic menu that delights every customer looking to have a quick meal

ZWARMA The Shawarma makers

The Shawarma dish has gained popularity through the influence of Turkish Empire Ottoman. In fact, the word shawarma was said to have originated from the Turkish word "çevirme" - Source Quora

Each and every innovation has taken birth from a glimpse of an IDEA and Founder DINESH RATHINAM, had a chance to know about Shawarma deeply and realized that most of us are been served with NON-CORE competence of real shawarma. It was founded behind one simple IDEA to serve the UNIQUE Levantine Cuisine based Shawarma with a wide range of varieties.

Zwarma has more than 25 outlets across Tamilnadu (Chennai, Pondy, Madurai, Cuddalore, Trichy, Coimbatore, Vellore, Tirupur, Nagercoil, Salem, and more)

25 Varieties of Shawarmas, FIRST TIME IN MARKET

Management Team

DINESH RATHINAM

Founder & CEO

“DINESH RATHINAM (Founder & CEO) always has a burning zeal to innovate something and finally reached a destination to create a brand for shawarma. He has more than 13 years of experience in various industries.”

K.SARAVANAN

Co-Founder & COO

“K.SARAVANAN (Co-Founder & COO) has more than 12 years of strong experience in Food & Beverage Industry. He is also one of the founders of our successful GrillFactory Restaurant at Kolathur, Chennai.”

SANTHANAKRISHNAN N

Managing Partner

“SANTHANAKRISHNAN N. (Managing Partner) has more than 13 years of experience in Marketing and Customer Relationship Management predominantly in Information Technology and ERP space. He is very passionate about sports.”

Zwarma Menu

Zwarma Menu comprises of Shawarma / Grill / BBQ / Kebab / Beverages

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See Our Delicious Food

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Zwarma brand review and customer views

Franchise enquiry.

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How To Write a Business Plan for Middle Eastern Shawarma in 9 Steps: Checklist

By henry sheykin, resources on middle eastern shawarma.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan
• Bundle Business Plan & Fin Model

Are you looking to start a Middle Eastern Shawarma restaurant in the US but don't know where to begin? Look no further! In this blog post, we will guide you through the essential steps to write a comprehensive business plan for your Shawarma venture. With the growing popularity of Middle Eastern cuisine and the demand for healthy, customizable meals, now is the perfect time to jump into this thriving industry.

The Middle Eastern Shawarma industry has been experiencing significant growth in recent years. According to a report by [Statistic Source] , the market size for Middle Eastern food in the US reached X billion dollars in year and is projected to grow at a CAGR of X% from year to year . This indicates a lucrative opportunity for entrepreneurs who can offer a unique dining experience that caters to the changing preferences and demands of consumers.

Now, let's dive into the essential steps you need to take to write a compelling business plan for your Middle Eastern Shawarma restaurant. By following these steps, you'll be well-equipped to navigate the challenges and opportunities that come with starting a successful Shawarma venture.

1. Research the target market and competition: Before diving headfirst into your business plan, it's crucial to conduct thorough research on your target market and analyze the competition. This will help you identify gaps in the market and develop strategies to differentiate your Shawarma restaurant from competitors.

2. Define a unique selling proposition: In a highly competitive industry, having a unique selling proposition (USP) is essential to stand out from the crowd. Determine what sets your Shawarma restaurant apart and why customers should choose you over other options in the market.

3. Determine the location and premises for the Shawarma shop: The location of your restaurant can significantly impact its success. Consider factors such as foot traffic, accessibility, and proximity to potential customers when selecting the perfect location for your Shawarma shop.

4. Assess the initial investment and develop a financial plan: Starting a Shawarma restaurant requires a significant financial investment. Assess the initial costs involved, such as equipment, renovation, and licenses. Develop a realistic financial plan that outlines your revenue projections, expenses, and potential funding sources.

5. Identify the necessary licenses and permits required: Ensure you are aware of and obtain all the necessary licenses and permits required to operate a restaurant in your area. This includes food service licenses, health permits, and zoning permits.

6. Create a comprehensive marketing strategy: A well-rounded marketing strategy is crucial to attract customers to your Shawarma restaurant. Utilize a mix of online and offline marketing tactics, such as social media advertising, local partnerships, and customer loyalty programs.

7. Develop a menu and finalize the recipes: Craft a menu that offers a variety of options to cater to different dietary preferences and restrictions. Finalize your recipes and ensure they capture the authentic flavors of Middle Eastern Shawarma while incorporating your unique twists.

8. Source suppliers and establish relationships with vendors: Build relationships with reliable suppliers to ensure a steady supply of fresh, high-quality ingredients. Establishing strong vendor relationships will help you maintain consistency and quality in your Shawarma dishes.

9. Formulate an efficient operational plan: Develop an operational plan that outlines your restaurant's day-to-day operations, staffing requirements, and employee training. Implement systems and processes that ensure smooth and efficient operations.

With these nine essential steps, you are well on your way to writing a comprehensive business plan for your Middle Eastern Shawarma restaurant. Remember, success in this industry requires dedication, attention to detail, and a commitment to delivering an exceptional dining experience to your customers. Good luck!

Research The Target Market And Competition

The first step in writing a business plan for a Middle Eastern Shawarma restaurant is to thoroughly research the target market and competition. Understanding your potential customers and the competitive landscape is crucial in developing a successful business strategy. Here are some key points to consider during the research process:

• Identify your target audience: Determine who your ideal customers are and what they are looking for in a Middle Eastern Shawarma restaurant. Consider factors such as age, income level, dietary preferences, and cultural influences.
• Analyze the demand: Determine if there is a market demand for a fast-casual Middle Eastern Shawarma restaurant in your area. Study local demographics, eating habits, and trends in the restaurant industry to gauge the potential success of your business.
• Study the competition: Research existing Middle Eastern restaurants and other similar food concepts in your area. Analyze their menu offerings, pricing strategies, customer reviews, and brand positioning. Identify their strengths, weaknesses, and areas where you can differentiate yourself.

Tips for conducting market and competition research:

• Utilize online resources such as industry reports, market research studies, and restaurant review websites to gather information and insights.
• Talk to potential customers and conduct surveys to understand their preferences, expectations, and any unmet needs in the market.
• Visit other Middle Eastern Shawarma restaurants in different locations to gain a broader understanding of the market and observe their operations.

Define A Unique Selling Proposition

In order to stand out from the competition and attract customers, it is important to define a unique selling proposition (USP) for your Middle Eastern Shawarma restaurant. Your USP is what sets your business apart and gives customers a compelling reason to choose your establishment over others.

1. Identify your specialty: Take some time to consider what makes your Shawarma restaurant unique. Is it the specific flavors and spices you use? The authenticity of your recipes? The customizable options you offer? Understanding your specialty will help you define your USP.

• Highlight any unique ingredients or cooking techniques you use.
• Focus on the health-conscious aspect of your menu if that is a differentiating factor.
• Consider the convenience of your fast-casual concept as a selling point.

2. Know your target audience: Understanding your target market is crucial for developing a relevant USP. Research the preferences and needs of your potential customers. Are they seeking healthier food options? Are they looking for a quick and customizable meal? Tailor your USP to appeal to their desires.

• Create a customer profile to better understand their demographics and preferences.
• Consider conducting surveys or focus groups to gather insights directly from your target audience.
• Identify any trends or emerging preferences in the market that you can capitalize on.

3. Communicate your unique selling proposition: Once you have defined your USP, it is important to effectively communicate it to your target audience. Make sure your branding, marketing materials, and messaging reflect the unique aspects of your Shawarma restaurant.

• Create a catchy tagline that encapsulates your USP.
• Showcase your unique offerings through appealing food photography and visuals.
• Train your staff to articulate and emphasize your USP when interacting with customers.

By defining a unique selling proposition that resonates with your target market, you will be well-positioned to attract and retain customers. Remember to regularly monitor the market and competitors to ensure your USP remains relevant and competitive.

Determine The Location And Premises For The Shawarma Shop

Determining the location and premises for your Middle Eastern Shawarma shop is a crucial step in your business plan. The right location can significantly impact your customer traffic and overall success. Here are some key factors to consider when making this decision:

• Accessibility: Choose a location that is easily accessible to your target market. Look for areas with high foot traffic, proximity to office buildings, residential neighborhoods, or shopping centers.
• Competition: Research the presence of other Shawarma shops or Middle Eastern restaurants in the area. While some competition can be healthy, you don't want to be overshadowed by well-established competitors.
• Demographics: Analyze the demographics of the area. Consider the population density, income levels, and cultural preferences to ensure there is a demand for your cuisine.
• Space and Layout: Assess the size and layout of potential premises. Determine if it can accommodate your kitchen equipment, seating capacity, and customer flow.
• Rent and Lease Terms: Consider the rental costs and lease terms for the location. Ensure they align with your budget and long-term plans for the business.
• Parking and Accessibility: Consider the availability of parking spaces for both dine-in customers and those picking up take-out orders. Ample parking and easy access can positively impact customer convenience.
• Consider conducting a feasibility study or seeking professional advice to assess the potential of different locations before making a final decision.
• Visit potential locations during different times of the day to evaluate the foot traffic and customer activity in the area.
• Engage with local business associations or commercial real estate agents to gather insights and gather information about available properties.
• Take into account future expansion plans and scalability when choosing the premises. Make sure it can accommodate potential growth.

Assess The Initial Investment And Develop A Financial Plan

Assessing the initial investment required and developing a comprehensive financial plan is crucial for the success of your Middle Eastern Shawarma restaurant. It allows you to determine the financial feasibility of your business idea and ensure that you have the necessary resources to launch and sustain your venture. Here are a few key steps to consider:

• Evaluate startup costs: Begin by identifying all the necessary expenses involved in setting up your Shawarma shop. This may include lease or purchase of premises, equipment, furniture, signage, initial inventory, licenses and permits, and initial marketing costs.
• Research funding options: Determine how you will finance your business. Research different funding options such as personal savings, loans, grants, or seeking investors. Consider the pros and cons of each option and choose the one that aligns with your financial goals and risk tolerance.
• Create a financial projection: Develop a detailed financial projection that outlines your expected revenue, expenses, and profitability over a specific period. This projection should consider factors such as sales volume, pricing, operating costs, and overhead expenses.
• Set pricing strategy: Calculate your pricing strategy based on your cost analysis and desired profit margins. Take into account the cost of ingredients, labor, overhead expenses, and any other variable costs. Ensure that your pricing is competitive while allowing for profitability.
• Consider contingency planning: Anticipate potential financial challenges and plan for contingencies. Identify areas where you may need additional capital, such as seasonal variations in sales or unexpected expenses, and develop strategies to address these challenges.
• Consult with a financial advisor or accountant to ensure accuracy and validity of your financial plan.
• Regularly review and update your financial plan as your business grows and evolves.
• Consider obtaining insurance coverage to protect yourself from unforeseen events that may impact your financial stability.

Identify The Necessary Licenses And Permits Required

When starting a Middle Eastern Shawarma restaurant in the US, it is essential to identify the licenses and permits required to operate legally. Failure to obtain the necessary documentation can lead to fines, closure, and damage to your reputation.

To ensure compliance, research and familiarize yourself with the specific licensing requirements and regulations in your local jurisdiction. These requirements may vary depending on factors such as location, the size of your establishment, and the scope of your operations.

Some common licenses and permits that you may need to obtain include:

• Food Service Establishment Permit: This permit is necessary to handle and serve food to the public. It ensures that your establishment operates in accordance with health and safety regulations.
• Liquor License: If you plan to serve alcoholic beverages, you will need to obtain a liquor license. The process for obtaining this license may involve additional fees and compliance with specific regulations.
• Business License: A general business license is typically required for any commercial operation. It ensures that your business is recognized and registered with the local government.
• Vendor Permits: If you plan to sell food at events or operate food trucks, you may need additional permits specific to those activities.

Tips for obtaining licenses and permits:

• Contact the local health department or relevant licensing agency to obtain a comprehensive list of the required licenses and permits for your restaurant.
• Ensure that you understand the specific regulations and procedures for obtaining each permit.
• Allocate sufficient time and resources to complete the application process, as it may involve paperwork, inspections, and fees.
• Consider working with a professional or consultant who specializes in licensing and permits to ensure compliance and streamline the process.

By identifying and obtaining the necessary licenses and permits, you can establish your Middle Eastern Shawarma restaurant as a legitimate and compliant business, building trust with customers and authorities alike.

Create A Comprehensive Marketing Strategy

Developing a strong and effective marketing strategy is crucial for the success of your Middle Eastern Shawarma business. The following are key steps to consider when creating a comprehensive marketing plan:

• Identify your target audience: Conduct market research to understand your potential customers and their preferences. Determine their age, demographics, interests, and eating habits. This will help you tailor your marketing efforts to reach the right audience.
• Define your unique selling proposition (USP): Differentiate your Shawarma business from competitors by highlighting what sets you apart. This could be your fresh, healthy ingredients, customizable options, or unique Middle Eastern beverages and desserts. Incorporate your USP into your marketing messages to attract customers.
• Create a strong online presence: In today's digital age, online marketing is essential. Develop a professional website that showcases your menu, location, and contact information. Utilize social media platforms like Facebook, Instagram, and Twitter to engage with customers and promote your offerings.
• Implement local advertising strategies: Advertise your Shawarma restaurant in local newspapers, magazines, and radio stations. Consider partnering with other local businesses to cross-promote each other. Additionally, distribute flyers and place ads in community bulletin boards to increase visibility.
• Offer promotions and loyalty programs: Encourage repeat business by offering special promotions, discounts, or loyalty programs. This could include a free beverage or dessert with a certain number of purchases or a discounted meal on customers' birthdays.
• Utilize influencer marketing: Identify local food bloggers, social media influencers, or celebrities in your area who have a strong following. Collaborate with them to promote your Shawarma business through sponsored posts, collaborations, or reviews, reaching a wider audience.
• Participate in community events: Get involved in local events, festivals, and food fairs to showcase your Middle Eastern Shawarma cuisine. Offer samples, coupons, or special discounts during these events to attract new customers and create brand awareness.

By creating a comprehensive marketing strategy that incorporates these key steps, you can effectively promote your Middle Eastern Shawarma business to your target audience and build a strong customer base.

Develop A Menu And Finalize The Recipes

Developing a menu and finalizing the recipes for your Middle Eastern Shawarma restaurant is a crucial step in creating a successful and unique dining experience. Your menu should reflect the concept of your restaurant, highlighting the customizable options and fresh, healthy ingredients that set your shawarma apart from competitors.

When developing your menu, consider offering a variety of proteins, such as grilled chicken, beef, or falafel, to cater to different dietary preferences. You can also include vegetarian and vegan options to attract a wider customer base. Add a selection of fresh and vibrant vegetables, sauces, and toppings to allow customers to build their own shawarma bowl or wrap according to their tastes.

Here are a few tips to help you develop an appealing and diverse menu:

Experiment with flavors:

Try to incorporate a range of Middle Eastern spices and seasonings in your recipes to create authentic and bold flavors. Experimenting with different combinations can help you find the perfect taste that will keep customers coming back for more.

Showcase local ingredients:

Consider using locally sourced ingredients to add a unique touch to your dishes. By supporting local suppliers, you can also emphasize the freshness and quality of your ingredients, attracting health-conscious customers who prioritize sustainability.

Offer seasonal specials:

Introduce seasonal specials to your menu to keep it fresh and exciting. By adapting your recipes to highlight seasonal produce or holiday-themed flavors, you can create a sense of anticipation among your customers and generate repeat visits.

Provide clear and concise descriptions:

Ensure that your menu items have clear and concise descriptions that accurately convey the flavors and ingredients. Use enticing language that sparks curiosity and highlights the unique aspects of each dish.

Once you have developed your menu, it is important to test and finalize the recipes to ensure consistency and quality. Take the time to prepare and evaluate each item, considering factors such as taste, presentation, and portion sizes. Solicit feedback from trusted friends, family, or potential customers to gather valuable insights and make any necessary adjustments.

By meticulously developing your menu and finalizing the recipes, you can create a dining experience that distinguishes your Middle Eastern Shawarma restaurant and leaves a lasting impression on your customers.

Source Suppliers And Establish Relationships With Vendors

When opening a Middle Eastern Shawarma restaurant, sourcing high-quality ingredients is essential to delivering a delicious and authentic experience to customers. Establishing strong relationships with reliable suppliers and vendors ensures that you have a consistent supply of fresh ingredients for your menu. Here are some important considerations when sourcing your suppliers and developing these relationships:

• Research and evaluate potential suppliers: Look for suppliers who specialize in Middle Eastern ingredients and have a good reputation for quality. Seek out local suppliers if possible, as they may offer fresher and more authentic products.
• Request samples: Before committing to a supplier, request samples of their ingredients to ensure they meet your standards and expectations in terms of taste and quality. This allows you to test and compare different options.
• Consider pricing and delivery: Compare the pricing of different suppliers and their delivery options. Look for suppliers that offer competitive prices without compromising on quality. Also, consider the frequency and reliability of their deliveries to ensure a smooth supply chain.
• Build personal relationships: Establishing personal relationships with your suppliers and vendors can lead to better communication, mutual trust, and potential discounts or perks. Attend industry events, build rapport, and maintain open lines of communication to foster these relationships.
• Diversify your suppliers: Avoid relying solely on a single supplier for all your ingredients. This minimizes the risk of disruptions to your supply chain and allows you to have backup options if one supplier experiences any issues.

Tips for sourcing suppliers and establishing vendor relationships:

• Attend trade shows and food industry events to network with potential suppliers and learn about the latest products and trends.
• Ask for recommendations from other restaurant owners or industry professionals.
• Request references from suppliers' existing clients to ensure their reliability and quality.
• Regularly review and re-evaluate your suppliers to ensure they continue to meet your needs and maintain high standards.
• Negotiate favorable payment terms and contracts with your suppliers to optimize cash flow and minimize risk.

Formulate An Efficient Operational Plan

Once all the necessary preparations have been made, it is essential to formulate an efficient operational plan to ensure the smooth running of your Middle Eastern Shawarma restaurant. This plan will outline the day-to-day activities, processes, and procedures required to effectively manage your business.

Here are some key aspects to consider when formulating your operational plan:

• Staffing: Determine the staffing needs of your restaurant, including the number of employees required for various roles such as kitchen staff, cashiers, servers, and managers. Ensure that you hire qualified, trained individuals who align with your vision and values.
• Training: Develop a comprehensive training program to onboard and continuously train your staff. This will ensure that they are well-equipped to handle their responsibilities efficiently and deliver excellent customer service.
• Inventory Management: Establish an effective system for managing inventory to minimize wastage and maintain consistent supply. Regularly track and analyze sales data to anticipate demand and adjust stock levels accordingly.
• Quality Control: Implement stringent quality control measures to ensure that the food prepared meets high standards of taste, freshness, and presentation. Regularly monitor and evaluate the quality of ingredients, food preparation processes, and customer feedback.
• Operational Processes: Clearly define the processes and procedures for various operational aspects, such as order taking, food preparation, customer service, and cleaning. Efficiently streamline these processes to enhance productivity and minimize waiting times.
• Technology Integration: Explore technological solutions, such as a point-of-sale system, online ordering platform, or customer relationship management software, to streamline operations, improve accuracy, and enhance the overall customer experience.
• Health and Safety: Comply with all health and safety regulations and ensure that your restaurant meets the required standards for cleanliness, food handling, and sanitation. Regularly train and educate your staff on proper hygiene practices to maintain a safe and healthy environment.
• Regularly review and update your operational plan to adapt to changing market trends, customer preferences, and operational challenges.
• Seek feedback from your employees and customers to identify areas for improvement within your operational plan.
• Establish efficient communication channels among staff members to facilitate smooth coordination and teamwork.
• Consider implementing a loyalty program or rewards system to encourage repeat customers and enhance customer loyalty.
• Continuously monitor industry trends and competitor strategies to stay ahead of the game and remain competitive.

In conclusion, writing a business plan for a Middle Eastern Shawarma restaurant involves careful research, strategic planning, and attention to detail. By following the nine steps outlined in this checklist, entrepreneurs can increase their chances of success and create a compelling pitch for investors or lenders.

From understanding the target market and competition to formulating an operational plan and developing a menu, each step is crucial in establishing a unique and profitable Shawarma restaurant. By specializing in fresh, healthy ingredients and customizable options, entrepreneurs can differentiate themselves from competitors and attract health-conscious consumers.

It is also essential to consider factors such as location, initial investment, necessary licenses and permits, marketing strategies, and supplier relationships. By taking a comprehensive and systematic approach to each aspect of the business plan, entrepreneurs can set themselves up for long-term success in the Middle Eastern Shawarma industry.

With the growing popularity of Middle Eastern cuisine and the increasing demand for healthy, customizable meals, starting a Shawarma restaurant presents a promising business opportunity. By following the steps outlined in this checklist, entrepreneurs can confidently create a business plan that captures the essence of their vision and positions them for success in the Middle Eastern Shawarma market.

Middle Eastern Shawarma Financial Model

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How to Start a Shawarma Stand – Sample Business Plan Template

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Hot Dog Cart

Do you have skills in baking? Then you can make money running a shawarma stand. Below is a sample shawarma stand business plan that will teach you how to start a shawarma stand business .

Kayode and Brown both studied Engineering in College. After College, the both parted ways; Brown went looking for a 9 to 5 day job; and was lucky enough to get one in the Island earning approximately N160k monthly and doing well in his company, but his pay was low enough to help him cater for his family.

While Kayode at the other hand, started a Shawarma business and in little over 2 months, his monthly income grossed over $1,500 His Shawarma business was one of a kind.  People were already flooding it in the first day.

This is a real life story of how a young man: Kayode Oluwamotemi; a university graduate started a cool, Shawarma joint (the amazing thing is that, he had a lot of competitors but what singled him out from the rest was that he made his joint appealing by adding a mini lounge and drinking bar where people can cool off, listening to good music under a clean, conducive environment).

Today, he controls 2 established Shawarma business in the richest city in Nigeria—Lagos. Don’t allow the economy of the country determine your progress in Life. You can make a lot of money starting small scale businesses like Shawarma. All you need is hard work and planning.

You don’t have to start eatery joints like that of KFC, Mr. Biggs, Mr. Fans, Tantalizers, Crunchies, etc to make it right here in Nigeria or anywhere else. You can actually start a Shawarma business and still make a lot of money! Are you a graduate currently looking for a white collar job?

If you answered YES to this question, I’d like you to know this: You don’t have to chase the 9-5 day life, you can actually become your own boss–employing other graduates like you, and expanding until your business becomes a Multimillion Dollar company.

That was how Apple started. Apple started from the garage by two young dudes; and today, Apple is worth billions of Dollars. Don’t be afraid to take the plunge. If you fail in business, that doesn’t mean you are a failure. You only become a failure when you give up!

Why You Should Start a Business Making Shawarma

Most people out there like Shawarma because of the meat, vegetables, lettuce and tomatoes it contains. In fact, almost all female folks in Nigeria love shawarma. I remember few years when I was always wondering what the fuss was about shawarma. Whenever I asked any female friend of mine what she wants during our time out; I get the usual scream: “Shawarma and Ice cream.”

That was when I know that shawarma is a winning product, but unfortunately, I have no passion for the business and that is why I am sharing it with you today.

You can quit your day job or even run this business part time by selling Shawarma at night parties or joints. It’s quite easy to start; but if you are clueless on how to start and manage a Shawarma stand effectively, then here’s how to go about it:

Starting a Shawarma Stand – Sample Business Plan Template

1. get the needed knowledge.

The first step to starting a shawarma stand is to learn how to make it. That means you must have baking skills. If you don’t, then you need to spend some time developing the skills; or you can take a smarter approach by partnering or hiring someone who can make delicious shawarma.

2. Get experience

After learning how to make shawarma, or getting someone who can; you need to build your experience. Do you how to serve customers with a smile? Do you know how to handle rude customers? Are you social? Can you sell? Can you approach a potential customer and convince him/her to try your product?

If your answer to any of the questions above is no, then you need to gain some experience in customer service and the best way to do that is to take a short time job in a fast food joint.

3. Write a Simple Business Plan

Despite the fact that you are about starting a small scale business “shawarma stand”, I still advice you write a business plan especially if you have a dream or goal to grow big in the future. Your business plan will help you plan and execute your strategies and goals.

While writing your business plan, you must ensure it contains some important things such as marketing plan and strategies, financial costs and future projections, risks and rewards, competition analysis, location analysis, etc.

4. Get the necessary equipment

The equipment you need to start a shawarma stand is not that expensive and it can be sourced or fabricated locally. Examples of such equipment are:

• Shawarma Making Machine (Stainless) a new machine goes for about N110,000 (approx. $1200). Note: it must have 4 BURNERs, STAINLESS STEEL, AUTOMATIC IGNITION GAS, and INBUILT ROTOR.
• Cooking Utensils
• Furniture (if you are going to operate from a shop)
• Uniform + Apron for branding purposes
• Interior decoration (if you are going to operate from a shop)
• Electricity + Gas
• A mobile cart of truck
• A big umbrella

How to Market and Position your Shawarma Stand

A. make yours the best.

The only way to stand out from the crowd is by making the finest quality Shawarma. People don’t want to eat the same old thing. They want something different. Add spices and do all you can to make yours SUPERB so that people will start recommending your shop to their friends and Colleagues at work.

b. Get a Good Location:

In Lagos, there’s a population of round 30 million people which makes it the largest city in Nigeria. If you start your business in high trafficked areas like Oshodi, Yaba, Shomolu or Victoria Island, you will make it REAL quick.

You can also site your stand close to high institutions, as these places have a high traffic of young people; who are most crazy about shawarma. The key here is to position your shop, in an area where there’s endless flow of customers. Use teenagers in most of your promotional campaigns:

Shawarma is more eaten by teenagers and youths; so, it is advisable to use youngsters in most of your promotional campaigns. It would pay off real QUICK, if you use them because they have the tendency to attract other teenagers to your Shawarma shop. Target ladies, too.

c. Offer excellent customer service and keep improving

I’m Scared, Will People Come and Patronize Me? What If they don’t like the Taste? These are some of the questions people ask before venturing into this business. Well, the truth is that there is no perfect shawarma anywhere in the world as there is always room for improvement.

So try to improve at any giving opportunity. Test out new recipes (beef, chicken, etc) and get feedback from your customers. Stop asking questions. Start the business, and you will be surprised by the number of people that will stroll into your shop the first day!

In conclusion , you don’t have to work in all Oil and gas company before becoming a Millionaire . Just find a need, and meet it! That’s the secret of most successful entrepreneurs!

Related Posts:

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• Shawarma Stand Business Plan [Sample Template]
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• Do Hot Dog Carts Need License Plates? Do They Have Titles?

35 Pros & Cons Of Starting A Shawarma Business (2024)

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Trying to understand the pros and cons of starting a shawarma business?

Here are all of the pros and cons of selling shawarma online:

Learn more about starting a shawarma business :

Where to start?

-> How much does it cost to start a shawarma business?

Need inspiration?

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Pros Of A Shawarma Business

Cons Of A Shawarma Business

• How Much Does It Cost To Start A Shawarma Business? (In 2024) 1 of 1

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• Chennai, Tamil Nadu /
• Best shawarma

Best shawarma in Chennai restaurants

• Current location
• Point on map

9 Best Shawarma Places In Chennai

Shawarma is thinly sliced cuts of meat which is rolled into a large piece of flatbread or pita that has been steamed or heated. Inside the pita, foods like hummus, tahini, pickles, vegetables, and even french fries are added. It is one of those wraps that is not just easy on the pocket but also fulfilling in taste. The meat is grilled a lot and dressed up with a lot of flavours, leaving you filled with a tangy taste. Want to taste authentic shawarma in chennai? Here’s our list of places serving spicy and crunchy shawarma in chennai!

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• Business strategies

Shawarma as a business

Starting a business promises excellent prospects in terms of profitability, and shawarma as a business is a good option. You can start your entrepreneurial journey immediately with the information in this article.

How to open a shawarma – business plan

Shawarma, a globally cherished “street food,” offers significant profit potential for entrepreneurs. Nonetheless, launching a shawarma business demands careful reflection on several vital factors.

Location Considerations

Shawarmas are known for their tasty flavors and health benefits, and they can bring in significant sales in the right spot. A wrong location can prevent potential customers from enjoying your food and limit sales.

Consider setting up your shop near parks or centers, attracting many visitors and boosting sales. Also, malls, stadiums, and amusement parks are great places to sell shawarmas because of the high foot traffic.

Budget Considerations

Starting a profitable business requires knowing the essential costs. Starting without a clear financial plan can lead to sustainability issues due to underestimated expenses. Additionally, considering a loan to boost your business setup is an option if it fits your budget plan.

Choosing Between Sit-in or Takeout for Your Shop

Both the sit-in and takeout models offer distinct benefits. Takeout options typically incur lower costs due to reduced spatial needs, whereas sit-in establishments require more space to accommodate patrons.

Opting for a sit-in model in your shawarma restaurant can enhance customer relationships, enriching their dining experience and fostering loyalty. This approach is ideally suited for a stationary location, whereas takeout models can excel in a mobile setting.

In conclusion, it’s essential to consider each model’s advantages and drawbacks, keeping your business objectives and the desired customer experience at the forefront. Avoid allowing initial expenses to overshadow long-term strategic decisions.

Steps to Launching a Shawarma Business

Launching a shawarma business requires adherence to specific regulations and a deep understanding of several critical aspects to ensure smooth operations. It’s essential to develop a complete business plan that outlines your operational strategy, business name, objectives, feasibility studies, budget considerations, potential challenges, and strategies for overcoming them.

Key Steps to Consider:

• Understanding Business Essentials: Mastering the basics is crucial in the shawarma business. This includes knowing how to make shawarma, from spices and meats to toppings and pita wraps, and being adept at each step of its preparation. Experience in customer service and shop management also dramatically helps. While some have transitioned from cooking for friends to running successful restaurants, they’ve encountered challenges and learned key lessons. Success in the shawarma industry requires both culinary skills and business acumen.
• Engage Your Social Media Audience: The impact of captivating food visuals on social media is undeniable, especially for restaurants and shawarma spots showcasing their tempting dishes. Known as “food porn,” this trend captivates audiences and sparks cravings instantly. Enhance your shawarma business by excelling in this art, turning irresistible images into your main attraction.

Securing the required permit significantly reduces the burden, as it represents a major external challenge over which you have minimal control when launching your shawarma venture. Emphasizing cleanliness is crucial; maintaining a pristine environment will effortlessly pass health inspections. It’s imperative to acquire the essential equipment to prepare and sell your shawarmas and to hire competent staff to support your operation. Ultimately, the excellence of your shawarma will speak volumes – after all, a fantastic shawarma sells itself.

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