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Top Social Media Case Studies and Lessons to Learn

Social media case studies provide practical, actionable insights for your online marketing campaigns. They can highlight what works and what doesn’t. By learning from the experiences of others, you can refine your strategies to boost engagement and increase social media conversion rates for your business. 

As of 2024, the average internet user spends 143 minutes daily on social media. This high level of engagement presents a significant opportunity for brands to connect with potential customers. And adopting the best practices and strategies demonstrated in successful social media case studies can help you achieve this. 

In this blog, we’ll be exploring examples of social media case studies and their valuable lessons. So be sure to glean insights from them to ramp up your social media marketing game. 

Social media case studies of best social media brands

Using the right social media strategy can be a game changer for your brand as it will help you reach your audience effectively. Let’s look at a few success stories: 

#1: Spotify

In 2013, Spotify introduced its "Year in Review" feature. The company realized it had a treasure trove of streaming data. While the graphics were on-brand and less quirky than today’s versions, they still captured the audience’s attention.  

Fast-forward to 2016, Spotify rebranded these data stories as " Wrapped ." Each year, Spotify Wrapped introduces new and fun features based on users’ listening habits — from identifying your unique “audio aura” to categorizing you into one of 16 “listening personality types.”  

Why this campaign?    The campaign taps into users' love for content personalization and nostalgia, allowing them to reflect on their past year in music and share their unique listening habits with their friends and followers. This annual tradition has become a highly anticipated event. It generates buzz and drives customer retention and new sign-ups.  

What did they do?    Spotify collates vast amounts of listening data and presents it with eye-catching graphics that are instantly shareable on Facebook, Instagram and X. This enhances shareability and personalization, contributing to the viral success of Spotify Wrapped. 

How did it help?    Spotify Wrapped's social media metrics highlight its viral success. The campaign generated significant engagement, with more than 156 million users interacting with their personalized Wrapped summaries in 2022. What’s more, the first three days after its 2022 launch, Spotify Wrapped generated over 400 million tweets/X posts, highlighting its strong shareability and user engagement on social media platforms. 

What to take away?  

• Embed shareability for virality: Spotify Wrapped is highly shareable. The content is perfectly optimized for social media. The app even encourages you to share your Wrapped summary. Crafting personalized content that people are excited to share is a successful social media strategy , as active participation naturally follows when you engage your audience. 
• Create rituals: While Spotify Wrapped's format remains consistent, it gains more traction on social media each year. Annual campaigns, particularly those towards the year's end, establish a sense of ritual, and consumers are conditioned to anticipate them. Ritualized content gives your audience something to look forward to, year after year. 
• Jump on that bandwagon: Making brand-specific versions of popular content is a fantastic way to participate in the conversation. For instance, SEMRush used the Wrapped format to create unique content tailored to its audience. 

Deep Dive: How to adopt trends and broaden your channel coverage mix (while staying on brand)  

#2: The Barbie Movie 

The 2023 film Barbie brought the beloved Mattel doll to life in a dazzling, contemporary adventure. Starring Ryan Gosling and Margot Robbie, the movie seamlessly blends fantasy and reality as Barbie embarks on a transformative journey from her idyllic, pink-hued world to the real one. 

Why this campaign?  The Barbie marketing campaign was a masterclass in leveraging nostalgia, contemporary pop culture and innovative social media promotion strategies. It generated a massive buzz and captured the imagination of audiences worldwide. 

What did they do?    Warner Brothers and Mattel collaborated to create a multifaceted campaign. This included vibrant teasers, interactive social media content and high-profile brand partnerships. Here are the specifics:  

• Shared behind-the-scenes content, trailers and other promotional materials on all social media platforms 
• Engaged influencers and celebrities to create inspired memes and generate excitement 
• Created a sense of community by reflecting the diversity of its audience   
• Barbie-themed Malibu DreamHouse listed by Airbnb 
• Barbie-styled clothing line launched by Forever21 
• Barbie-themed meals offered by Burger King in Brazil 

• Utilized innovative tactics like a selfie generator to keep fans engaged 
• Benefitted from the unplanned "Barbenheimer" phenomenon 

The simultaneous release of Oppenheimer and Barbie really captured the public’s imagination. It sparked an unexpected cultural phenomenon known as "Barbenheimer." Christopher Nolan's intense biographical drama "Oppenheimer" explored the life of J. Robert Oppenheimer and the creation of the atomic bomb, while Greta Gerwig's "Barbie" was inspired by the iconic doll. The stark contrast between the two films captivated both audiences and the media.  

The phenomenon was fueled by social media buzz, memes and fans' enthusiasm for the unique cinematic experience of watching two drastically different films back-to-back. This boosted box office numbers for both movies and created a shared cultural moment transcending typical movie-going experiences. The playful rivalry and the combined marketing efforts led to unprecedented social media engagement , making "Barbenheimer" a standout event in 2023. 

How did it help?    The movie had grossed $1.45 billion worldwide , including $636 million in North America. Barbie was the top-grossing film of 2023, largely due to its strong social media engagement. In fact, in a Statista survey, more than half of the respondents claimed that they primarily learned about the movie through social media. 

• Generate buzz: The Barbie social media marketing campaign is a true masterclass in creating viral content. It clearly demonstrates that, when utilized effectively, social media can be an incredibly powerful tool for bringing a brand, product or film into the spotlight. Your marketing message becomes more powerful when it consistently appears in the feeds of your target audience .   

🤔 Are you looking to be in the public eye consistently?   

To be the talk of the “global town,” you need to be steady with your posting and ensure that your content is delivered at the ideal times. However, keeping track of all your social media posts and activities can often seem like a Herculean task. Though, there is a quick way to simplify all that manual heavy lifting.  

Sprinklr's Social Media Publishing & Engagement tool helps you streamline the organization, planning and execution of your social media content. With it, you can:

👁️ Get a complete overview of your posts, events and campaigns  

📚 Publish across 30+ channels at the same time 

🖼️ View comments, mentions and messages across channels in a single space 

🔎 Monitor the performance of your paid, owned and earned media in one single dashboard 

Pro Tip💡: Ensure your top content receives the exposure it merits. Influencers offer a distinctive viewpoint that authentically resonates with customers and potentially influences purchasing decisions. As such, using a tool like Sprinklr's AI-led Influencer Marketing Platform can help you find the right influencers across multiple demographics. It identifies the best-suited influencers to maximize the reach, authenticity and impact of your marketing message, and it also gives deeper insights into their performance. 

• Innovate to resonate: Barbie's marketing campaign showcased various inventive strategies to captivate fans. Due to the interactive experiences offered through the film's promotion, audiences remained eagerly anticipating its release. For instance, typing "Barbie," "Margot Robbie," "Ryan Gosling" or "Greta Gerwig" into Google search triggered a magical makeover and turned the screen pink with sparkles, thrilling fans worldwide. 
• Be inclusive: The Barbie campaign embraced inclusivity by appealing to various audiences. By featuring diverse characters and themes in its marketing materials, Barbie made audiences feel represented and included in the brand's narrative. The propagation of social media accessibility and inclusivity strengthened Barbie's connection with its fan base and drew new audiences.

Related Read: 10+ Ideas for Social Media Posts That Move the Needle  

#3: Shiseido Japan 

Shiseido Japan is a renowned global beauty and cosmetics company with a rich heritage of combining Eastern aesthetics and Western science. The company has established itself as a leader in the beauty industry and is known for its innovative skincare, makeup and fragrance products.  

Why this campaign?    Historically, Shiseido Japan's makeup marketing teams collaborated with agencies to monitor social media performance. They relied on agency-provided reports or manually checked each social account, which prevented them from responding quickly to any issues. In 2021, Shiseido Japan decided to overhaul the marketing strategies for makeup brands like MAQuillAGE, Snow Beauty, INTEGRATE and MAJOLICA MAJORCA. 

What did they do?    Shiseido adopted Sprinklr's Unified-CXM platform to transform its marketing teams. It helped them collaborate effortlessly by combining tools and data on a single platform.

Pro Tip💡: Automate and manage workflows , such as campaign deployment and reporting, to free up time for teams to focus on strategic initiatives. Look for platforms or software solutions that offer features such as campaign scheduling, account addition via emails and customizable dashboards. Modern platforms like Sprinklr Social and Sprinklr Insights are purpose-built for this task, with all the aforementioned offerings and more. They unify channels, tools and data, providing a comprehensive view of the customer.

How did it help?    Sprinklr significantly enhanced Shiseido's social media management by centralizing all media accounts on a single platform. It allowed the marketing teams to access real-time data through customized dashboards and generate automated, shareable reports, enabling better social media measurement. This resulted in a 244% increase in overall owned media account performance in 2022.  

The shift to Sprinklr also facilitated a new data-driven culture for social campaigns, moving away from guesswork. Teams could validate ideas, check for viral potential using past trends and analyze campaign performance against social media KPIs (key performance indicators), making the necessary adjustments for future campaigns. This structured approach resulted in better campaign outcomes. Mentions of Shiseido's makeup brands on social media through user-generated content (UGC) increased by 406% in 2022, when compared to 2021. 

• Facilitate data-driven decision-making: Like Shiseido, consider investing in technologies like Sprinklr's Unified-CXM platform . It will transform your decision-making processes by providing real-time actionable insights by analyzing data collected across multiple channels.  
• Prioritize social listening : Make sure you prioritize social listening to analyze audience sentiment, track trends and identify opportunities for brand engagement. By actively monitoring social media conversations, engaging with your audience and leveraging UGC, you can foster authentic connections with your customers. 
• Customize your dashboards: Tailor your social media analytics tools to your unique needs, just like Shiseido did with Sprinklr's dashboards. By customizing metrics and dashboards to track social media KPIs relevant to your business goals, you'll gain deeper insights into your social performance. 

Read More : Sprinklr’s Social Media Case Study on Shiseido Japan

How do you write a social media growth case study?  

Now that we’ve examined some great social media case studies, let's explore how you can create one. Here’s how you can structure and populate one on your own:  

1. Introduction 

• Introduce the brand: Start by briefly introducing the brand whose social media growth you are examining. 
• State the purpose: Explain the purpose of the case study and what you aim to demonstrate. 

2. Background

• Ground zero: Describe the initial state of the brand's social media presence. Include metrics like follower count, engagement rates and notable challenges. 
• Objectives: Clearly outline the brand's goals for social media growth. These could be increasing followers, boosting engagement or enhancing brand awareness . 

3. Strategy 

• Target audience: Define the target audience for social media efforts. 
• Platform selection: Explain which social media platforms were chosen and why. 
• Content strategy: Explain what types of content were created and their messaging. 
• Campaigns: Describe the brand’s advertising campaigns, apart from influencer partnerships, paid advertising or user-generated content campaigns. 

4. Implementation 

• Timeline: Provide a timeline of key activities and milestones. 
• Resources: Discuss the resources used, including team members, tools and budget. 

5. Metrics 

• Growth metrics: Present metrics that indicate growth, such as changes in follower count, engagement rates, reach and impressions . 
• Additional metrics: Include other relevant metrics like click-through rates, conversion rates and social media ROI . 

6. Results 

• Compare and contrast: Compare the initial metrics with the final results to show the growth. 
• Achievements: Highlight major achievements and milestones reached during the campaign. 

7. Solutions 

• Obstacles: Discuss any challenges faced during the campaign. 
• Fixes: Explain how these challenges were addressed and what solutions were implemented. 

8. Takeaways 

• Successful strategies: Summarize the social media growth strategies that worked well and contributed to success. 
• Lessons learned: Reflect on what could have been done differently and any lessons learned for future campaigns. 

9. Conclusion 

• Summary: Recap the main points and results of the case study. 
• The future: Briefly mention any next steps for the brand’s social media strategy. 

10. Visual elements  

• Charts and graphs: Use reporting charts and graphs to visually represent the data and growth metrics. 
• Screenshots: Include screenshots of successful posts, campaign highlights and other visual elements.  

Final thoughts  

These social media case studies showcase innovative strategies for capturing audience attention and driving significant engagement. However, this is easier said than done. The challenge for large brands in social media marketing lies in effectively leveraging data insights and managing multiple channels. 

Sprinklr Social can help you with this. It offers real-time actionable data insights, streamlines social media management and enables personalized engagement with audiences. The platform is trusted by global companies for its in-depth listening, unmatched channel coverage of 30+ digital channels and enterprise-grade configurability. This is so you’re always in the know of every customer interaction. The best part? It automates your end-to-end social media management with the industry-leading Sprinklr AI and accelerates content creation with top-tier generative AI capabilities. 

Keen to find out how this software can elevate your social media marketing efforts?  

Frequently Asked Questions

A social media case study is a detailed analysis of how a business has used social media platforms to achieve specific goals. It examines strategies, implementation, outcomes and key learnings from the campaigns. 

Social media case studies provide real-world examples of what works and doesn't in social media marketing, offering valuable insights and best practices. They help marketers learn from others' successes and failures, informing more effective strategy development.

Key metrics include engagement rates, reach and impressions, follower growth, click-through rates, conversion rates and return on investment (ROI). These metrics help evaluate the effectiveness of social media efforts.

By analyzing successful case studies, businesses can identify effective tactics and strategies to apply to their own social media efforts. Implementing these insights can lead to better content, more engaging campaigns and improved interaction with their audience.

The best way to present a social media case study is through a well-structured report or presentation that includes an introduction, objectives, strategy, implementation details, metrics analyzed, results and key takeaways. 

B2B social media case studies often focus on lead generation, industry thought leadership and relationship building. Meanwhile, B2C case studies typically emphasize brand awareness, customer engagement and direct sales.

Costs can include time and resources for data collection and analysis, software or tools for tracking metrics and, potentially, hiring expert external resources.  

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The 5 Most Inspiring Social Media Case Studies You Should Check

Table of contents.

We’ve all heard it: “The best way to learn is through your own mistakes”. But what if we could skip the hard lessons and learn from someone else’s success instead?

Analyzing successful social media case studies is exactly that – insights into what works, why it works, and how we can apply those strategies to our own social media marketing.

Social media case studies show real-life examples of successful campaigns. They explain: – What a brand did – Why it worked – & the results they achieved These case studies reveal strategies, insights, and trends that can help other brands improve their own social media marketing.

Let’s dive in!

Top Social Media Case Studies:

• Global66 and their success stories on how to find new influencers
• Jacquemus uses food to evoke emotions
• MailerLite: Community engagement strategies lead to a 169% increase in their social media reach
• Glossier: Building a $1.8 billion beauty brand with micro-influencers
• Duolingo: Gaining over 13M following and connecting to Gen Z audience using TikTok

01 Global66 and their success stories on how to find new influencers

What is global66.

Global66 is a payment platform that provides fast, affordable, and transparent money transfer services. Their goal is simple – make international transfers as seamless as possible.

They wanted to grow and expand their reach.

However, Global66 faced the challenge of finding and connecting with relevant influencers who could authentically promote their services across social media platforms.

The brand wanted to go beyond typical paid promotions. They wanted to partnership with ambassadors that genuinely aligned with their brand values and audience.

The Challenge: Finding genuine ambassadors

While it’s easy to find people with big numbers. It’s harder to find the ones that will be the perfect fit for your brand.

Global66 decided to find ambassadors who already had an organic connection with the brand.

Therefore – these influencers are already interested in their services and have marketing assets relevant to their niche.

The Solution: Using Brand24 to discover and engage with potential brand ambassadors

Using Brand24, Global66 monitored brand mentions across online platforms.

This social media monitoring allowed Global66 to find accounts that were already discussing or recommending their services without prior endorsement.

One of the most interesting finds was an education-focused Instagram page. They also had a YouTube channel and a podcast specializing in finance and personal growth.

This account had previously mentioned Global66, so they already introduced the brand’s services to their audiences in a very authentic way.

The Outcome: Establishing valuable partnerships

Thanks to Brand24’s analysis, Global66 started talking with them, knowing that the influencer was already familiar with the brand. This way, the collab discussions went smoother and led to a successful promotion.

“This approach led us to discover many brand ambassadors we weren’t even aware of, many of whom had substantial followings on their social media platforms. Interestingly, some ambassadors who shared their links with their followers eventually became influencers for us.”   – María Camila Segura Matiz, Head of Strategic Communications at Global66

Key learnings:

• Authenticity > Paid partnerships By targeting influencers who organically mentioned Global66, the brand ensured that new partnerships were built on genuine interest. This improved the overall impact.
• Get insights using social listening tools Brand24’s social listening allowed Global66 to discover influencers they might have otherwise missed, fostering new connections with potential ambassadors who had high engagement rates.
• Smooth collaboration thanks to pre-existing familiarity Finding influencers who are already familiar with the brand can ease partnership discussions. They were already comfortable with Global66’s mission and offerings.

Read the whole Global66 case study!

02 Jacquemus – evoking emotions through food

What is jacquemus.

Jacquemus is a French fashion brand founded by Simon Porte Jacquemus in 2009. They’re known for their minimalist designs and playful aesthetics.

The brand became very popular thanks to various outstanding campaigns. The focus was on merging high fashion with approachable, relatable elements from everyday life… for example food.

Jacquemus’ campaigns often blend the boundaries between art, fashion, and lifestyle, targeting fashion-forward and culturally-aware consumers.

The Challenge

Jacquemus faced the challenge of differentiating itself in the highly competitive luxury fashion industry.

Competing with powerful, luxury, big brands – Jacquemus needed to create an emotional connection with its audience.

They needed something more to stand out, generate buzz, and build brand loyalty.

Find more social media case studies!

The Solution: Creative social media marketing – food campaign

Jacquemus started to be more creative. They launched several campaigns that incorporated food as a central theme.

It may seem weird for a fashion, luxury brand.

But that’s exactly what they wanted – use food to evoke emotions, nostalgia, and reliability. In general – make a positive experience.

They create content based on playful visuals with food intertwined with fashion items, like oversized fruits, mini handbags placed on plates, or models interacting with bread, pasta, and fruit.

They also went crazy for the fashion show invitations – it was a crouton!

By using food, a universally recognizable and emotionally charged symbol, Jacquemus taps into the viewers’ sensory memory.

Food triggers feelings of:

• Everyday joy

Thus, helps consumers associate the brand with moments of simplicity and pleasure.

The Outcome: Becoming more than just a brand

The Jacquemus campaigns that integrated food were widely shared on social media.

Those viral moments improved the brand’s visibility and created the whole vibe around it. The whimsical and artistic presentation of food with high-fashion items sparked conversations and resonated with younger audiences.

These people seek brands that evoke emotional connections, and that’s exactly what Jacquemus created!

The approach positioned Jacquemus as not just a fashion brand but a cultural storyteller. This lead to increased brand awareness, user engagement, direct sales, and social media following.

Key learnings

• Use of universally familiar symbols Using elements like food, which have emotional and cultural resonance, can help brands create stronger connections. It’s a great social media strategy.
• Sensory marketing Psychologists have been tellings us this for a long time – sensory triggers (like taste and memory associations) in campaigns can make products feel more relatable and memorable. Also, they’ll make people want those products more.
• Social media virality Playful, unexpected combinations (like food and fashion) can drive social media engagement and shares. This can boost organic brand growth.

Want to know more?

03 MailerLite: Community engagement strategies lead to a 169% increase in their social media reach

What is mailerlite.

MailerLite is an email marketing and automation platform. They offer tools like newsletters and website builders, email automation, and AI content generation.

It’s all about making digital marketing simple so users can focus on more important stuff like building connections with their audiences.

But with a big online presence comes a big challenge – How do you keep your community engaged and make sure your brand is close to their audience?

The Challenge: Engaging the community and building relationships

MailerLite wanted to build stronger relationships with its community, but with so many mentions and conversations happening online, it needed a way to keep track of it all.

Their goal?

To make sure every customer feels heard and appreciated, and to boost their brand’s visibility at the same time.

Not an easy task!

The Solution: Social listening to the rescue!

MailerLite found their answer in Brand24, a social listening tool that helps brands track and respond to online mentions.

Instead of just sitting back and watching, MailerLite decided to actively engage with everyone who relevantly mentioned them.

This personal approach made customers (especially small businesses) feel special and connected.

Plus, these interactions often turned into testimonials that boosted MailerLite’s social proof.

The Outcome: Increase in reach and visibility

By engaging with their community and paying close attention to what people were saying, MailerLite saw some amazing results in their key performance indicators:

• A 20% boost in brand visibility
• A 169% increase in their social media reach !

They also built stronger, lasting relationships with customers, which helped turn loyal users into brand advocates.

And all of this helped keep MailerLite’s reputation shiny and bright…

Plus, the Presence Score speaks for itself:

• Engage, don’t just listen Reaching out to your community makes them feel valued and creates loyal brand fans.
• Use data to guide your decisions Analyzing how your marketing is performing helps you make smarter choices for future campaigns.
• Prioritize meaningful mentions Not all mentions are created equal! Focus on the ones that matter to build deeper connections.

Read the whole MailerLite case study!

04 Glossier: Building a $1.8 billion beauty brand with micro-influencers

What is glossier.

Glossier is a beauty brand that began as a blog, Into the Gloss , founded by Emily Weiss.

It focuses on minimalistic, user-friendly skincare and makeup products designed for everyday beauty lovers.

The Challenge: Breaking into the competitive beauty industry

With countless beauty brands and target markets, Glossier needed to create an authentic, standout identity while building a loyal customer base to make them stand out.

The Solution: Leveraging micro-influencers for authenticity

Glossier turned everyday beauty enthusiasts into micro-influencers.

Rather than focusing on celebrities, they empowered customers with smaller, dedicated followings to share their experiences using Glossier products.

These micro-influencers embodied relatability and trust, helping the brand organically grow through real customer stories.

Glossier also encouraged user-generated content, making customers feel involved in the brand.

The Outcome: A community-driven brand

This micro-influencer approach helped Glossier create an active and engaged community. They also expanded their reach and built brand loyalty without relying on heavy, paid promotions.

Word-of-mouth marketing also did its job and led to viral product releases and a solid social media presence.

• Use the power of micro-influencers to build trust and authenticity. By working with micro-influencers, Glossier showed that real people with smaller, trusted followings can connect better with audiences than big-name celebrities, creating a more personal feel.
• Make customers part of the brand: Encouraging customers to share their own content made them feel like insiders. This helped Glossier grow naturally through word-of-mouth.
• Focus on community-driven growth rather than traditional, paid endorsements. Glossier’s focuses on authenticity and genuine connection. This gave customers a sense of belonging, which strengthened brand loyalty and community ties.

05 Duolingo: Gaining over 13M following and connecting to Gen Z audience using TikTok

What is duolingo.

Duolingo is a popular language-learning app known for its fun and interactive approach to helping people learn new languages. It is basically a game with levels but for learning languages.

The Challenge: Connecting with young people

Duolingo wanted to reach their target audience – younger people, especially Gen Z, and stand out in a space where educational content isn’t typically viral.

The Solution: Duo the Owl takes over TikTok

Duolingo’s mascot, Duo the Owl, became the face of a funny, meme-based TikTok campaign.

The team created humorous videos featuring Duo in all sorts of funny situations, from joking about “stalking” users who miss lessons to participating in popular trends.

This quirky, self-aware humor made language learning feel accessible and entertaining, boosting Duolingo’s brand visibility.

The Outcome: Massive engagement and viral success

This approach resonated with young TikTok users and also led to a wave of brand recognition and app downloads.

The campaign improved Duolingo’s visibility, gaining over 13M followers.

By taking themselves not too seriously, they made language learning fun and approachable.

• Use humor and personality Make people feel like you’re one of them. Use humor to connect with audiences in a genuine way.
• Leverage platform trends Tapping into TikTok’s meme culture helped Duolingo stand out and connect with Gen Z.
• Build a relatable brand character Duo the Owl became a beloved “character,” making the brand memorable and approachable.
• Engage through consistency Regular posts kept Duolingo in the conversation, making it a familiar presence on social media.

Learn from other brands!

Learning from a well-defined social media strategy can provide valuable lessons and be inspiring.

By looking at real-world examples, we can identify key steps to growing our social media channels, improving the content strategy, engaging with the target audience, and making a real impact online.

Final thoughts:

• Global66’s campaign with genuine influencers shows that real connections make stronger engagement and loyalty.
• Jacquemus’s playful mix of fashion and food is a reminder that unexpected elements can elevate brand storytelling and create buzz.
• Duolingo’s TikTok posts, led by Duo the Owl, prove that having a personality is key to standing out and reaching the right audiences.

Got inspired? Start analyzing your social media with a Brand24 trial and up your game!

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20 Best Social Media Marketing Case Study Examples

How would you like to read the best social media marketing case studies ever published?

More importantly, how would you like to copy the best practices in social media marketing that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 20 social media case study examples along with the results and key findings. By studying these social media marketing studies and applying the lessons learned on your own accounts, you can hopefully achieve similar results.

Social Media Case Study Examples

793,500+ impressions for semrush on twitter  – walker sands social media case study.

The case study shows how Walker Sands implemented a premium Twitter microcontent program for Semrush, a global leader in digital marketing software. Semrush needed a strategic social media marketing partner to help distinguish its brand from competitors, drive a higher engagement rate among its target audience, and build brand loyalty. In this case study, you’ll find out how the social strategy focused on three things: using humor, embedding the brand in trending conversations, and focusing on the audience’s interests over marketing messages. The result was an increase of more than 793,500 impressions, 34,800 engagements, and a 4.4% average engagement rate.

Viral Oreo Super Bowl Tweet  – Social Media Case Study

This is a popular case study to learn valuable insights for B2C marketing. During Super Bowl XLVII, the lights went out in the football stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous social media marketing moment from the people who lived through it so you can gather ideas on how to be better prepared for future social media campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement  – Buffer Social Media Case Study

In this social media case study example, you’ll find out how Buffer cut its Facebook posting frequency by 50% but increased the average weekly reach and engagement by 3X. Hint: The strategy had to do with creating fewer, better-quality posts, that were aimed at gaining higher engagement.

Achieving a 9 Million Audience by Automating Pinterest SEO  – Social Media Case Study

This is a good social media marketing case study for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale social media results.

5X Increase In App Installs from TikTok  – Bumble Social Media Case Study

With the use of TikTok on the rise, social media case studies are now being shared about how to get the most value out of marketing on this platform. This one, in particular, is good to read because it explains how Bumble, a dating app, used TikTok more effectively by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in social media marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

330% Increase In Reach for the Make a Wish Foundation – Disney Social Media Case Study

Check out this case study to find out how the Make-A-Wish Foundation increased its social media reach, audience, and engagement by partnering with Disney in a Share Your Ears campaign. The strategy was simple: ask people to take a photo of themselves wearing Mickey Mouse ears, post it on social media with the hashtag #ShareYouEars, and a $5 donation would be made to Make-A-Wish. The results were unbelievable with over 1.7 million posted photos and 420 million social media impressions. This led to a 15% audience increase on Facebook and a 13% audience increase on Instagram with a total increase of 330% in social media reach and a 554% increase in engagement during the campaign.

How 3 Schools Used Social Media Advertising to Increase Website Traffic & Applications – Social Media Case Study

This example includes three of the best social media case studies from Finalsite, a marketing agency for educational institutions. It shows the power of social media advertising to increase website traffic and enrollment. One case study, in particular, shows how a limited budget of $350 per month increased website sessions by 515%, more than 2,200 clicks on the apply button for a study abroad application, 2,419 views on the request information page, and 575 views on the application process page.

Client Case Studies – LYFE Marketing Social Media Case Study

LYFE Marketing is a social media management company that helps clients gain new customers, generate sales, and increase brand exposure online. This page includes several of its top social media marketing case studies along with the approach and key results from each campaign. It’s packed with screenshots of the social media posts and engagement metrics so you can understand how each strategy worked for success, and get inspiration for your own campaigns.

3X Leads for a Local Business – Vertex Marketing Social Media Case Study

This is a good case study about finding the right balance between organic reach with social media posts and paid reach with social media marketing ads. You’ll find out how Vertex Marketing helped a local kitchen and bath remodeling business increase the number of leads by 3X. As for the return on investment (ROI) for this campaign, each lead for the client was worth about $10,000. The result was 6,628 audience reach, $12.43 average cost per conversion, and 18 conversions.

235% Increase In Conversions with Facebook Ads Funnel – Marketing 360 Social Media Case Study

This is one of Marketing 360’s case study examples that demonstrates the effectiveness of a Facebook ads sales funnel for B2B marketing. An ads funnel is a series of social media advertisements that target a specific audience at each stage of the buyer’s journey. By mapping out the buyer’s journey and creating a social media marketing ad campaign for each stage, you can guide new leads through the sales funnel and turn them into paying customers. This case study resulted in a 235% increase in conversions for a truck lift manufacturer.

15% Increase In Social Media Followers In 6 Months – Hootsuite Social Media Case Study

This is one of the best social media marketing case studies available online for businesses in the hospitality industry. Find out how Meliá Hotels International incorporated social media directly into its business model, both as a channel for client communication and as a platform to listen and learn about client needs and preferences. As a result, Meliá Hotel’s social media following grew from 5 million to 6 million in six months; an increase of more than 15%.

The Impact of Social Signals On SEO – Fat Stacks Social Media Case Study

This is a good case study for understanding the effect social media can have on SEO. By building links for a web page on social media channels like Facebook, Twitter, Pinterest, LinkedIn, etc, the rankings for long tail keywords improved in Google’s search engine.

96 Link Clicks for a Vacation Rental – Maria Peagler Social Media Case Study

As the title of this social media case study example suggests, you’ll learn how Maria Peagler helped a vacation rental get 96 clicks out of 3,274 audience reach on a single Facebook ad; about a 2.9% click-through rate (CTR). What’s most important about this B2C example is those clicks were of the highest quality the client could receive because Maria dug into the analytics to find out the best time during the day to post the ad and the perfect age groups to target while also using specific language to only drive clicks that would more likely convert.

Vienna Tourist Board Uses an Instagram Wall to Attract Tourists – Walls.io Social Media Case Study

Inside this case study, you’ll find out how the City of Vienna uses a simple social media content aggregator to display its Instagram feed on the website. This basic marketing strategy harnesses the power of user-generated content to gain more followers and keep in touch with previous visitors to increase brand awareness and repeat visits.

Complete Instagram Marketing Strategy for Sixthreezero – Vulpine Interactive Social Media Case Study

This is an in-depth case study on social media marketing with Instagram. You’ll discover how Vulpine Interactive was able to turn an existing, unmanaged account into a strong company asset for Sixthreezero, a bicycling company that uses ecommerce to drive sales. There was a lot of strategy and planning that went into growing the account by 39%, increasing website traffic from Instagram by over 300%, and achieving 77,659 total engagements. Inside, you’ll get the complete social strategy, tactics, key performance indicators (KPIs), and results

Twitter Marketing Success Stories – Social Media Case Study

If you’re looking for social media case study examples for Twitter using both organic and paid ads, then this page has everything you need. It includes Twitter’s top marketing success stories for you to get new ideas for your own B2C and B2B marketing campaigns.

How 3 Big Brands Use Pinterest for Marketing – SmartInsights Social Media Case Study

This is a case study page by SmartInsights with an overview of how 3 big brands use Pinterest for marketing. Although it’s a quick read, you can learn some valuable tactics that Nordstrom, Sephora, and Petplan are using to market their brands on this social media platform.

25+ TikTok Social Campaign Results – Chatdesk Social Media Case Study

If you’re looking for the best social media case studies for TikTok, then this list by Chatdesk is an excellent resource. It includes more than 25 examples from big brands like Starbucks, Redbull, Spikeball, Crocs, Guess Jeans, and Gym Shark. Give it a read to find out exactly how these brands use TikTok effectively to scale their businesses.

Reddit for Business: Meet Your Maker – Social Media Case Study

Want to learn how to use Reddit to market your business online? This new social media marketing case study page by Reddit called “Meet Your Maker” showcases the people behind some of the most innovative and creative brand activations on our platform. Examples include campaigns by Adobe, Capcom, and noosa Yoghurt.

How Boston University Uses Snapchat to Engage with Students – Social Media Case Study

With more than 75% of college students using Snapchat on a daily basis, it became clear that Boston University had to make this platform a primary marketing channel. This social media case study outlines all of the top strategies Boston University uses to connect with prospective and current students.

Now, if you’re looking for more digital marketing ideas, then make sure to check out these other related guides:  SEO case studies with data on improving organic search engine optimization, PPC case studies  for paid search examples, email marketing case studies , affiliate marketing case studies , content marketing case studies , and general digital marketing case studies .

What Is a Social Media Case Study?

A social media case study is an in-depth study of social media marketing in a real-world context. It can focus on one social media tactic or a group of social media strategies to find out what works in social media marketing to promote a product or service.

Are Case Studies Good for Social Media Marketing?

Case studies are good for social media because you can learn about how to do social media marketing in an effective way. Instead of just studying the theory of social media, you can learn from real examples that applied social media marketing methods to achieve success.

Summary for Social Media Marketing Case Studies

I hope you enjoyed this list of the best social media marketing case study examples that are based on real-world results and not just theory.

As you discovered, the social media case studies above demonstrated many different ways to perform well on social platforms. By studying the key findings from these case study examples, and applying the methods learned to your own accounts, you can hopefully achieve the same positive outcome. New social media case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on social media.

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