research about online shopping in the philippines 2020

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Filipino Online Shopping Behavior: Statistics & Trends You Need to Know

Over the past couple of years, online shopping experienced meteoric growth worldwide, and it’s here to stay. The International Trade Administration reported that ecommerce’s global retail sales went from 13.6% of the market share to 18% in the first year of the pandemic. 

With more people embracing online shopping, businesses around the globe are rethinking their retail strategies and ramping up their digital presence. The Philippines is no exception to this trend. Despite returning to near pre-pandemic levels, online shopping in the Philippines continues to grow, but that means so is the competition.

If you want to rise above your competitors or get a head start in the industry, you need to understand Filipino online shopping behavior to help you strategize your next move.

Read on, as this infographic lists everything aspiring and veteran online retailers need to know about ecommerce in the Philippines.

Also Read: Top 10 Digital Marketing Trends in the Philippines 2022

An Overview of the Philippine Ecommerce Market

Achieving success in ecommerce starts with understanding where the market is currently. Here are some online shopping statistics in the Philippines worth noting to help you strategize your brand’s next ecommerce efforts.

Demographics

To get started, you should know the demographics of your shoppers and your competition. This information can help you target your marketing and sales efforts more accurately. 

Millennials are the main drivers of ecommerce.

The younger generations will always lead the charge when embracing new things, which holds for ecommerce.

According to research, 52% of Filipino online shoppers are in the 25-34 age range. If you combine them with the 18-24 shoppers, they make up nearly 80% of all shoppers. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities.

Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives.

72% of Filipino online shoppers are female.

Records show that Filipinas heavily outspend their male counterparts when it comes to ecommerce. One potential reason for this significant disparity is that women generally use social media more, a primary vehicle for ecommerce in the Philippines.

If you want to target female customers, research which avenues of promotion are more likely to reach the targeted audience. For example, 75% of Pinterest’s users are female, so ads on the site may perform better.

38% of all ecommerce transactions occur in Metro Manila.

Despite efforts from the government and ecommerce platforms, sales in Philippine provinces are still catching up. Of the regions, Cavite has the next largest customer base at 9%, Cebu has 6%, and Pampanga, Davao, and Rizal have 3% each.

While it makes sense for you to focus on selling to the largest audience, it might be wise to begin selling to provinces. Because they’re underutilized, you might find an eager audience to receive your business.

Majority of independent online sellers have finished high school.

Most online sellers have a high school diploma, which emphasizes the role of knowledge in ecommerce. While a degree isn’t everything, schooling may equip you with the skills and tools to better understand and utilize the capabilities of technology.

Of course, no amount of schooling can beat practical experience, so don’t let this fact discourage you from building an ecommerce store . After all, the world is full of highly successful multi-millionaires who struggle with formal education.

Shopping Habits

Now that you know your audience base, it’s time to determine consumer buying behavior towards online shopping in the Philippines and the factors affecting them.

Filipinos are on social media 10 hours a day, seven days a week .

There’s a reason why people call the Philippines the social media Capital of the World . Advertising and selling on social media are so effective because many Filipinos are already on these platforms—and businesses know this, which is why it’s very rare for a company to have no social media presence.

With this information in mind, it would help if you capitalized on Filipinos’ borderline obsession with social networking sites to achieve your business’s full potential.

Mega Sale Days affect consumer shopping behavior.

Like retail stores, ecommerce platforms hold regular site-wide sales called Mega Sale Days, which Filipinos love. In fact, 76% of year-end shoppers enjoy discovering items they weren’t actively looking for. In particular, near-holiday sales like 10.10, 11.11, and 12.12 events significantly boost fashion, food, and health and beauty purchases. 

Offering discounts during these sales is a great way to pull interested customers who are already looking for great deals.

86% of Filipino online shoppers pay via cash on delivery.

Cash is still the most popular payment method for online shoppers, specifically in the Philippines. The other payment methods, in descending order, include mobile wallets, mobile payment apps, credit and debit cards, and bank transfers.

It would be best to offer a variety of payment methods to minimize friction and last-minute cancellations.

92% of Filipino online shoppers prefer using their smartphones when transacting.

Mobile is far and away the most frequently used device for Filipinos of all ages. This figure will likely only grow as phone availability increases. To use this, ensure that you optimize your product listings and advertisements for phone screen sizes.

Ecommerce Sales

Now for the bigger picture: how is the Philippine ecommerce market performing? Here are some facts and figures you need to know about the industry in the country.

The Philippines has had the highest online shopping growth in Southeast Asia (SEA) over the pandemic.

In the country, 54% of consumers made their first online purchase during the pandemic, and 73% of new online shoppers plan to continue buying online after restrictions lift. Even from its lower starting area, the country quickly catches up to its neighbors within the SEA region.

The Philippine ecommerce market sales are projected to hit $24 billion in 2025 .

After the initial shock, online shopping in the Philippines continues to grow steadily, hampered only by the need for more technological and financial infrastructure in more remote areas. As the market overcomes these challenges, you can expect even faster growth in the near future.

Shopee has the highest monthly traffic estimate in the Philippines, with 74.91 million .

Of all the ecommerce platforms, Shopee is the most popular, with almost 75 million web visitors monthly. Facebook Marketplace is a close second, with Lazada and Carousell trailing behind. Cross-posting on these platforms will expand your reach and close more deals for your brand.

Electronics are the most spent items in the ecommerce space at $6.85 billion .

Across all ecommerce platforms, electronic products outperform the next type (personal and household care products) by more than double. It might be challenging to carve a space in the electronics market, so don’t think you need to sell what everyone else is selling.

Emerging Online Shopping Trends in the Philippines

Based on the available ecommerce statistics for businesses, below are a few emerging digital retail trends in the Philippines for 2023 your organization can explore!

Rise of more value-centric customers

As society becomes more conscious of social issues, more people buy from brands that reflect their values. In the Philippines, this trend expresses itself in Filipinos who purchase sustainable products and support smaller local businesses over large corporations.

More discerning buyers

With the growing number of businesses entering the online marketplace, Filipinos have a wider range of options, which has led to a greater emphasis on value. Because of this, retailers are forced to make their products less expensive or more unique to remain competitive.

Prioritization of customer service

Businesses recognize the need to prioritize customer service to retain customers and keep up with other services. Customer service is a critical battleground where sellers offering similar products can differentiate themselves by providing Filipinos with a seamless and tailored buying experience . 

Expanded cashless payment options

The shift towards cashless payment options in the Philippines is gaining momentum, with digital wallets and other methods becoming increasingly popular. The convenience and safety these cash alternatives offers are the main reason businesses and the government push this transition.

Increased importance on delivery times

The convenience of online shopping is one of its largest draws, but slow and unreliable delivery is a speed bump for future growth. In response to this challenge, ecommerce platforms and online retailers partner with logistics companies to improve delivery capacities, speed, and reach.

Expansion into provinces

Businesses are recognizing the potential of the country’s provinces as an untapped market for online shopping. The drive towards improving delivery capacity is partially to gain a new customer base. However, there are many infrastructural challenges that ecommerce platforms and sellers need to overcome.

Implementation of new technologies

With the widespread use of mobile devices in the Philippines, ecommerce companies are experimenting with ecommerce tools like artificial reality (AR) and artificial intelligence (AI) to improve the customer experience. AR allows customers to visualize products before purchasing. AI has many potential applications, too, including data analysis and automation.

The State of This Digital Nation

The online shopping industry in the Philippines is experiencing tremendous growth and showing no signs of slowing down anytime soon. In such a fast-paced market, ecommerce retailers must understand online shopping behaviors to improve their business strategies and operations and keep up with the rapid shifts.

If you want to elevate your brand in this increasingly digital nation, consider partnering with Spiralytics! We are a digital marketing agency offering top-notch pay-per-click advertising in the Philippines and other performance marketing support to bring your business into the spotlight and help you navigate today’s competitive online space!

Skip the guesswork in improving your digital marketing performance, and contact us today to get started!

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How Did the Pandemic Affect Southeast Asia’s Online Shopping Behaviour in 2020?

With the global pandemic that turbocharged the acceleration of digitalisation in Southeast Asia, the Southeast Asian e-commerce industry has been showing massive developments as a result.

The e-commerce industry in the six largest Southeast Asian markets is set to continue growing as it will likely reach US$172 billion in value in 2025, according to Google, Temasek, and Bain company .

iPrice Group, an e-commerce aggregator, collaborated with SimilarWeb and AppsFlyer to discover the impact of Covid-19 in their Map of E-commerce Yearend Report 2020.

The report uncovered 3 major changes such as:

• Which E-commerce Sites Gained Their Web visits?

Southeast Asians’ Average Spending Increased by 19%

• What Drives Southeast Asians to Install & Uninstall Shopping Apps

Specifically, in Indonesia, Singapore, Malaysia, Vietnam, Thailand, and the Philippines.

Which E-commerce Sites Gained Their Web Visits?

2020 has signified strong customer confidence in e-commerce retail despite mobility restrictions and mounting concerns over the global pandemic.

The report reveals that the overall website traffic of online shopping platforms increased positively across all countries year-over-year. This can be seen most in Singapore, which experienced a surge of 35% compared to 2019, followed by the Philippines (21%), Vietnam (19%), Malaysia (17%), Thailand (15%), and Indonesia (6%).

Data also showed that online department stores’ web traffic experienced a 52% average increase from Q1 of 2020. This could be a tell-tale sign that most countries in the region flocked to online department stores instead of physical stores due to social distancing.

Nonetheless, some e-commerce sites’ web traffic has taken a beating due to the pandemic. For instance, platforms that offer cosmetic products showed an average web traffic decrease of 35% from Q1 to Q4 2020. Meanwhile, fashion and electronics sites also experienced a slight decrease of 14% in traffic in the 6 aforementioned countries.

Whilst demand for essential goods is necessary, Covid-19 has broadened the online demand of Southeast Asian consumers for non-essential items such as fashion, electronics, health & beauty, and sports & outdoors that were seen through online spending instead.

Although fashion and electronics sites saw a slight decrease in web traffic, the average basket size for these categories significantly increased. Sports & outdoor products met the same fate as well.

iPrice Group’s platform found that consumers in Southeast Asia spent an overall average of USD32 per order in 2020, which was 19% higher than 2019’s. Singapore and Malaysia saw the highest average basket size of USD61 and USD41 respectively in 2020.

These unprecedented shifts have presented a sign of digital acceleration in online retail despite the global pandemic that affecting consumers in Southeast Asia.

What Drives Southeast Asians to Install & Uninstall Shopping Apps?

As most people were embracing technology in response to a volatile and uncertain situation, there is a prime opportunity for mobile shopping apps to continuously engage with Southeast Asian consumers.

That said, AppsFlyer (the global leader in mobile attribution & marketing analytics) & iPrice analysed over 12.4 million installs and found that there was a 2% average increase of organic installs on iOS & Android’s shopping applications from January to June.

Among many things that led to users installing shopping applications were lockdown periods and online sales.

For instance, with lockdown measures were imposed in Indonesia, Malaysia, and Singapore, people embarked to install and tried different shopping apps between March until April. This also coincided with various online sales events such as Ramadhan, while people were being trapped indoors.

Meanwhile, the Lunar New Year and Songkran festival also showed a surge of installations in Vietnam and Thailand from January to February.

Major e-commerce companies across the region have also rolled out other marketing campaigns that drew customers through gamified features on the app, free shipping, and discounts. For instance, superstars such as K-pop group Blackpink, actor Lee Min-ho, footballer Cristiano Ronaldo, Singapore’s e-commerce ambassador Phua Chu Kang, and others.

The success of organic installs has not gone unnoticed as the study also recognised 6 out of 10 SEA users are still using mobile shopping apps as their primary channel.

However, data reported that there was an increasing rate of uninstallation in 5 countries. The highest average uninstallation was led by Vietnam, Indonesia, Malaysia, Thailand, and Singapore with an increase of 49%, 47%, 41%, 37%, and 36% respectively.

This proves Southeast Asian users are more selective of shopping apps by uninstalling apps they don’t use as the pandemic continues on.

The Covid-19 pandemic will provide further impetus for growth as shopping behaviour will continually shift. It remains imperative for most e-commerce companies to strengthen their relationship with consumers through relevant campaigns.

Methodology AppsFlyer

Monthly Uninstall Rates Trend indicates the average percentage of users who uninstall an app at a benchmark date (30 Days after installing the app) and specified market. An app must have at least 1,000 monthly installs to be included in the dataset. A country-category-platform-month combination must have at least 10 apps to be included in the dataset. The top 25% and bottom 25% apps are excluded. This data is obtained from the following sample countries: Indonesia, Malaysia, Singapore, Thailand, and Vietnam, amounting to 119.9m Installs.

Weekly Organic Installs Trend refers to the normalized weekly growth trend of Shopping Organic Installs in a specific country. Apps must appear in all weeks. An app must have >= 200 weekly installs to be included in the dataset. A country-category-platform-week combination must have >= 10 apps to be included in the dataset. The top 25% and bottom 25% apps are excluded. This data is obtained from the following sample countries: Indonesia, Malaysia, Singapore, Thailand, and Vietnam, amounting to 12.4m Installs

Methodology SimilarWeb

Web visit data on both desktop & mobile web were taken from the global traffic figures of the respective websites (as of January 2021) from SimilarWeb. The following industries were not included in this list: e-ticketing, financial services, rental services, insurance, delivery service, food & beverage, meta-search, couponing, cashback websites & e-commerce sites that solely provides classified ads/P2P services. SimilarWeb introduced a major algorithm update in September 2019, which affected the total visits recorded for all websites in 2019.

About iPrice Group

iPrice Group is a meta-search website operating in seven countries across Southeast Asia namely in; Malaysia Singapore , Indonesia , Thailand , Philippines , Vietnam , and Hong Kong . Currently, iPrice compares and catalogues more than 500 million products and receives close to 20 million monthly visits across the region. iPrice currently operates three business lines: price comparison for electronics and health & beauty; product discovery for fashion and home & living; and coupons across all verticals.

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• Online Shopping Research For The Philippines

Research About Online Shopping In The Philippines: The e-commerce industry in the Philippines is changing. With this change comes new challenges and opportunities. So whether you’re looking for research about online shopping in the Philippines because you are opening up a store or a student studying business, you will find some surprising findings about the online shopping market in the Philippines in today’s article.

We have comprised several research studies, independent data, and case studies below to showcase the newest and most important forms of research about the online shopping market in the Philippines. Additionally, we have linked to development studies and authorities if you’re looking For more information.

Table of Contents

Research About Online Shopping In The Philippines

1. philippines e-commerce stores face many challenges.

A fantastic website named MarketResearchPhilippines.com has provided some unique information about the challenges e-commerce stores, and online shopping markets face in the Philippines.

Their article goes into depth about the challenges that face e-commerce store owners, which also affect online shopping in the Philippines. Unfortunately, infrastructure such as warehousing, WIFI, and delivery remains a big problem for the Philippines. There are options available, but the logistics of the e-commerce industry in the Philippines are complex. Therefore, the industry would benefit from greater options some store owners suggest.

However, one benefit is that many e-commerce stores in the Philippines can utilize available online technology . This software can solve many time-consuming challenges that we found during our research about online shopping in the Philippines. These systems include automatic inventory ordering, direct delivery, and several other tasks.

Additionally, one challenge that affects online sellers in the Philippines and consumers is the speed of the Internet. This falls under the category of infrastructure, As mentioned above.

2. E-commerce Accounted For 3% Of The Philippines Retail Sales

In 2021, Statista surveyed each Asian Pacific region and compared their e-commerce sales to their retail sales. Interestingly China’s sales from e-commerce reached just under half at 45%. But when looking at research about online shopping in the Philippines, they found e-commerce accounts only for 3% of the retail sales of the Philippines.

So when looking at different types of research about e-commerce in the Philippines, what does this research show us? This can be taken in many ways, but it suggests a lack of trust from other data we have gathered. As we know, scams are very common in the Philippines, especially online, and this (as well as other factors) results in a lower overall percentage of results.

3. COVID-19 Resulted In More Views And More Sales

Due to the ongoing pandemic , many stayed at home and worked/studied. During that time e-commerce industry experienced a boom. From looking at page views, app downloads, and independent feedback, it is clear that certain industries in the Philippines, including the e-commerce industry, boomed.

From research regarding online shopping in the Philippines and online shopping behavior, we can see that more and more trust has been placed in the e-commerce industry. With this added trust and the ongoing pandemic, the value of the commerce industry in the Philippines is expected to have a compound annual growth rate of 17% between now till 2025, GlobalData suggests.

Additionally, the Philippines Department of Trade and Industry recently announced that the number of online sellers increased from 1,700 in March 2020 to an outstanding 93,318 in early January 2021.

4. Predictable Growth Rates Look Extremely Positive

Many factors can impact the overall growth rate for an industry as large as e-commerce in the Philippines. For example, as we discovered earlier, many shoppers stayed home when we looked at some independent research about online shopping in the Philippines. Therefore the e-commerce industry has increased, but this is only one factor.

When we look at data from 2017, we can see that the e-commerce value is around 120 billion pesos. At present, the value is over double compared to 2017. Some predict that in 2030 the total value will reach 600 billion pesos which will be double the value it is today.

5. Government Departments Want E-Commerce To Succeed

The Philippines’ E-Commerce Road Map was introduced in 2021. The road map aims to promote e-commerce with the general public, help small and medium-size e-commerce businesses, and boost the general public’s confidence in online shopping in the Philippines.

Government officials also announced that they are looking to increase the overall GDP contribution to 5.5%. In 2021 this was 3.4%. We also found similar research about government departments supporting the e-commerce industry, which looks promising to store owners and online shoppers in the Philippines.

5. The Battle For E-Commerce Dominance In The Philippines Continues

From the latest statistics of e-commerce websites in the Philippines, Shopee has taken first place, with Lazada coming in second and Amazon third. Even though the most viewed e-commerce store in the Philippines is Shopee, Lazada is close behind.

Carousell ranks as the fourth most popular e-commerce store in the Philippines, with Alibaba being the 5 th . This is from present data over the last 30 days and is regularly updated. Therefore, this list would likely change from previous historical data about e-commerce in the Philippines.

Both Lazada & Shopee are continuously battling to be the Philippines’ #1 eCommerce store. This has many advantages for online sellers and the general public as competition gives alternative options for both sellers and consumers.

6. Social Media Increases Conversion

From various case studies and independent data, it is clear that social media positively impacts e-commerce stores and online shopping behavior in the Philippines. In our latest article discussing business marketing , we explored the findings of the international journey of business law and education.

Their research concluded that websites, social media, and emails are the most popular and widely used means of buying online products in the Philippines. This suggests that small and medium-sized businesses should invest more in these types of marketing. In addition, social media has additional benefits for the e-commerce industry in the Philippines.

One of the most powerful influences on purchases in the Philippines is social proofing. Social proofing is commonly used to verify a product’s quality and is very important for Filipino consumers. High social proofing on social media shows a dramatic increase in the likelihood of sales in the e-commerce industry.

Furthermore, the Philippines has been the leading country in social media usage over the last few years. Many social media companies offer a free platform, so In other words, a free platform with a large audience is an opportunity for small e-commerce sellers in the Philippines.

7. COD – Cash On Delivery Is Essential For Online Selling

According to a detailed report released by Bangko Sentral ng Pilipinas ( BSP ) back in 2019, 51.2 million Filipino citizens do not use banks. This can cause a slight issue for online sellers in the Philippines and consumers.

However, when looking at research for online shopping in the Philippines, services are available to combat this problem, such as the cash and delivery option, using other nonbanking systems ( e-wallet, etc.).

8. Security Concerns With Online Transactions When Online Shopping

As somebody who has had the privilege to live in several countries, I can tell you that security concerns with online transactions are not only a big concern with Filipinos but also the world at large. However, with data breaches, online scams, and hacks continuing, it’s no surprise that security remains a concern for many online shoppers in the Philippines.

As e-commerce businesses grow, we found a strong likelihood of teaming up with branded financial systems ( 7/11, Gcash, etc.), which suggests that trustability remains the main point as e-commerce stores grow.

Some non-research about online shopping in the Philippines bought us to the topic of limited cards. I say non-research as this is based on independent feedback rather than a full case study. Nevertheless, we found that more and more consumers use limited cards (A.K.A virtual bank cards that can only be debited a small amount such as 50, 100, 200 Pesos) to overcome security concerns.

9. Demographics Of Online Shoppers In The Philippines

Research from LPU-Laguna found some unique findings in the study on online shopping in the Philippines. Results concluded that most respondents were between 19 to 30, which made up 42% of the participants. On the other end of the scale, the smallest respondent group was 41 years and above (9.2%).

In terms of gender, they found that 56% were males and 44% were females. Additionally, just under 70% of the respondents were single. As a result, it can be concluded that most sellers from their survey were younger single people.

Over the years, there have been additional case studies and research about online shopping in the Philippines, concluding that females purchase more from online stores than males, but this was a small study. Additionally, the type of product influences the statistics. Therefore, some suggested larger studies are needed to give a wider picture of the demographics of online shoppers in the Philippines.

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Frequency of online purchases during COVID-19 pandemic Philippines 2020 by gender

Frequency of online purchases among consumers during covid-19 pandemic in the philippines as of may 2020, by gender.

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• Premium Statistic Food items frequently purchased online during COVID 19 Philippines 2020, by age
• Premium Statistic Online purchase behavior during COVID-19 pandemic Philippines 2020
• Premium Statistic Consumers who would continue online shopping after COVID Philippines 2020, by age
• Premium Statistic Reasons for increasing e-commerce activities during COVID Philippines 2020 by gender
• Premium Statistic Reasons for increasing e-commerce activities during COVID Philippines 2020, by age
• Premium Statistic Reasons to continue purchasing online after COVID-19 Philippines 2020, by age
• Premium Statistic Reasons to stop purchasing online after COVID-19 Philippines 2020

Other regions

• Premium Statistic E-commerce customer retention after COVID-19 in Finland 2020, by product or service
• Premium Statistic Online purchase behavior during COVID-19 pandemic Thailand 2020, by gender
• Premium Statistic Reasons for online shopping increase COVID-19 pandemic South Korea 2020, by age group
• Premium Statistic Share of purchased categories after COVID-19 Saudi Arabia 2020, by platform
• Basic Statistic Online shopping frequency in the U.S. 2021
• Premium Statistic Value of online sales on "días sin IVA" in Colombia 2020-2022
• Basic Statistic Impact of coronavirus on different online delivery options in the UK 2020
• Premium Statistic Frequency of online purchases during COVID-19 pandemic Indonesia 2020 by gender
• Premium Statistic Frequency of online purchases during COVID-19 pandemic Singapore 2020 by gender
• Premium Statistic Frequency of online purchases during COVID-19 pandemic Malaysia 2020 by gender

Related statistics

• Premium Statistic Reasons for decreasing e-commerce activities during COVID Philippines 2020, by gender
• Premium Statistic Reasons to stop purchasing online after COVID-19 Philippines 2020, by age
• Premium Statistic Online purchase behavior during COVID-19 Philippines 2020, by age
• Premium Statistic Reasons for increasing e-commerce activities during COVID 19 Philippines 2020
• Premium Statistic Frequently purchased products e-commerce sites COVID 19 Philippines 2020, by gender
• Premium Statistic Consumers who would continue online shopping after COVID Philippines 2020, by gender
• Premium Statistic Reasons to continue purchasing online after COVID-19 Philippines 2020
• Premium Statistic Share of consumers who would continue online shopping after COVID Philippines 2020
• Premium Statistic Gross merchandise value of e-commerce Philippines 2019-2030
• Premium Statistic Share of online shoppers Philippines 2018, by age group

Further related statistics

• Basic Statistic Consumer electronics: Online purchasing in Great Britain 2020, by demographic
• Premium Statistic India: leading e-commerce categories 2013, by sales
• Premium Statistic Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
• Premium Statistic Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
• Premium Statistic Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
• Premium Statistic AstraZeneca's expenditure on research and development 2006-2023
• Premium Statistic Leading online retailers in Southeast Asia 2020, by monthly visits
• Premium Statistic Unique visitors to most popular online retailers in India 2014
• Premium Statistic Growth rate of attendance to leading Latin American amusement parks 2019-2022

Further Content: You might find this interesting as well

• Consumer electronics: Online purchasing in Great Britain 2020, by demographic
• India: leading e-commerce categories 2013, by sales
• Where consumers shop for clothing and footwear in the United Kingdom (UK) 2013
• Channels consumers use for their main grocery shop in the United Kingdom (UK) 2013
• Furniture shopping: Consumers' delivery preferences in the United Kingdom (UK) 2013
• AstraZeneca's expenditure on research and development 2006-2023
• Leading online retailers in Southeast Asia 2020, by monthly visits
• Unique visitors to most popular online retailers in India 2014
• Growth rate of attendance to leading Latin American amusement parks 2019-2022