application letter for consulting position

A Consulting Cover Letter that Lands Interviews: Our Complete Guide

Last Updated January, 2024

Rebecca Smith-Allen

Former McKinsey Engagement Manager

The recruiting season is approaching fast, and there’s one thing you’ll need to get your foot in the door for an interview at a top-tier consulting firm: an impressive cover letter.

What should you talk about in your consulting cover letter?

How do you distinguish yourself from the tons of other candidates applying to Bain, BCG, McKinsey, and other top consulting firms this year?

If you’re asking yourself these questions, don’t worry!

In this complete guide to writing a consulting cover letter, we’ll tell you exactly what points you need to address in your cover letter to put your best foot forward and land that interview.

We’ll discuss:

What a cover letter is
The RIGHT way to structure one
The Red Flags that get candidates rejected and how to overcome them
5 Tips on writing an effective consulting cover letter

We’ll also share:

2 cover letter examples that landed candidates interviews at the top firms.

Let’s get started!

Consulting Cover Letter – Why It Matters

What is a consulting cover letter.

The consulting cover letter is a separate document from your resume; it puts the work experience you outline on your resume into context to show why you’re a great candidate.

The WRONG Way to Structure Your Management Consulting Cover Letter

Most of the Internet articles on writing a cover letter talk about structuring them with the following sections:

Why are you interested in consulting?
Why are you interested in the firm you’re applying to?
What makes you a good fit?

This is not the best way to approach writing your consulting cover letter. My Consulting Offer has helped hundreds of clients land interviews and get offers with top management consulting firms like BCG, Bain, and McKinsey.

We’ve even helped people who faced extra hurdles because they had low GPAs, majored in subjects other than economics or business, or attended non-core schools.

Our clients received interview invitations and job offers because our cover letter process works.

The RIGHT Way to Structure Your Management Consulting Cover Letter

Want to know the best way to structure a cover letter that has statistically been shown to get more interviews?

Watch this video before proceeding.

Now that you watched the video (Watch now if you haven’t yet because the impact of the rest of the article is only 10% of what it could be if you watch it).

As you found in the video, the best way to structure your cover letter is to Google the characteristics the consulting firm you want to work for seeks in consulting candidates and then show you have those characteristics .

Yes, you read that right. Go to the Bain Careers page and read about what they’re looking for in candidates. You’ll find it on this page .

Every consulting firm has values they take very seriously, and that drive the candidates they target, so you will want to know what they are for each firm you apply to.

As an example, Bain wants consultants with:

Problem-solving skills
The ability to lead
Results delivered

You will use each of these to develop a paragraph or section of your consulting cover letter.

For each, choose a specific time from your professional or personal experiences that shows you possess that characteristic.

If you have more than one experience that shows you exemplifying a characteristic, pick the strongest example.

Then, create a story that briefly explains the context around your example, describes the action(s) you took, and shows concrete results.

Quantify the results of your actions whenever possible.

Results delivered – When I took over as the leader of my sorority’s annual fundraising event for a local food bank, I wanted to make it even more successful than in prior years. Each year, we threw an event and asked people to bring packaged food products or a donation. I went beyond that by asking the college’s academic departments to collect donations from faculty and staff as well. Packaged goods contributions to the food bank increased by 50%, and financial donations increased by over 300%.

Proof the My Consulting Offer Cover Letter Structure Works

This strategy of showing how you’ve exemplified the characteristics the firm is looking for in applicants works particularly well if you are applying to management consulting firms from a non-traditional background.

If you’re a student with a liberal arts major, in a non-MBA master’s degree or doctorate, or attending a non-core school, you should definitely use our approach. It shows the reader that you’d be an asset to their team and have what it takes to be a successful consultant at their firm. This makes them focus less on your non-traditional background.

One of our early clients was an undergraduate who’d spent his summers interning in Michelin-star restaurants in New York City because he aspired to run a Michelin-star restaurant as a career.

He didn’t have high-level positions in these internships; he worked in the kitchens. He cut the tomatoes for the tomato soup and did similar food prep.

He wasn’t even in charge of making the tomato soup!

As graduation approached, he decided that while he knew all about the kitchen side of the restaurant business, he wanted to learn about running the front of the house. To do that, he looked into consulting jobs.

But he had no business experience.

In his cover letter, we developed stories about:

Managing the kitchen effectively, even on hectic Saturday nights
Managing chefs with many years more experience than he had himself
Landing jobs at top-rated restaurants by showing up at the restaurants before they opened and networking his way in with perseverance

These stories showed he had the leadership experience, people skills, and drive needed in consulting, things that wouldn’t have been clear from his resume alone.

Why My Consulting Offer’s Approach to Writing Consulting Cover Letters Is So Effective

My Consulting Offer’s approach highlights the characteristics consulting firms value in applicants to develop your cover letter.

You don’t need to explain “Why McKinsey/Bain/BCG?” because you’ve taken your bullet points from their firm career pages .
Your stories explain why you’re a good fit.
You can cover the question “Why consulting?” in just a sentence or 2 because you’ve demonstrated you understand what consulting firms look for in candidates through your stories. This question is especially important for applicants with non-traditional backgrounds or experienced hires.

Just add a short opening, 1-2 sentences on “Why consulting?” and a short conclusion to these paragraphs, and your cover letter will be ready to submit.

Mistakes People Make with Their Consulting Cover Letters that Lead to Rejection

There are red flags that can get applicants’ resumes placed in the “no” pile. These are:

A gap in their work history.

A low GPA can be a problem because management consulting firms target people who can solve tough business problems. But if your GPA is low due to extenuating circumstances, such as a problem with your own or a family member’s health, or if you needed to work many hours each week to finance your education, firms will often overlook this.

Small offices at top consulting firms often have a problem. People choose them because they think they’ll have a better shot at getting an offer from the firm. But later, these same people want to move to a different office, leaving that office understaffed.

If you’re applying to an office because you genuinely want to live in that city, tell the recruiters why you want to live there (examples: near family, proximity to outdoor activities, etc.) They need to see that you are not planning to try to transfer to another office or they won’t want to invest in you.

If you have a gap in your work history, a consulting firm might think you were fired and had difficulty finding another job. If health or another issue was the cause of the gap in your work history, it’s important to explain that.

If you have any of these or other red flags in your consulting application, take the time to explain them in your cover letter so that they don’t derail you from getting an interview.

Writing Your Management Consulting Cover Letter – A Step-by-Step Guide

Opening – keep it short and sweet. Just introduce yourself and express interest in working for the firm you’re applying to, mentioning the specific position you want. Include your 1-2 sentences on “Why consulting?” here.
Central paragraph 1 – As explained above, find what the firm is looking for in consultants from their Careers page and dedicate one paragraph to each characteristic.
Central paragraph 2 – Create a story from your experience that shows you have that characteristic. You should include 3-4 stories in your cover letter.
Central paragraph 3 – Quantify results whenever possible.
Central paragraph 4 – Order these stories in the way that works to your advantage, with the strongest story first, the second-strongest last, and weaker (but still good) stories in the middle.
Address any red flags.
Express your interest again and close the letter.

That’s it! You now have an impressive cover letter.

5 Tips for Writing a Cover Letter that Lands the Interview

Tip #1 – Start with the characteristics valued by the consulting firm you’re most interested in. You should tailor the cover letter for each firm to the characteristics they list on their Career page. You’ll find, however, that you can re-use stories because all consulting firms value leadership, drive, teamwork, and creating impact.
Tips #2 – Pick the most compelling stories from your experience. You probably have multiple stories you could use for some values. Choose just one story. If in doubt, the one where you solved the biggest problem or where you had the biggest impact is probably the best. Don’t worry if you have another great story, you’ll get to talk about it in your consulting interviews.
Tips #3 – Quantify results wherever possible. Showing that you increased revenue/ attendance/ donations by x% quickly and effectively displays you can get things done. Same with cost reductions or reduced time/effort to get work done.
Tip #4 – Tighten your language to show your point as efficiently as possible. Never say more than you need to in order to make your point. Recruiters screen thousands of applications, and they appreciate communications that get right to the point. Consulting partners will also appreciate this skill once you’re on their team and drafting PowerPoint slides for client meetings. Keep your cover letter to one page.
Tip #5 -Use Fiverr or another service to ensure you have no grammatical or spelling mistakes. You only get one chance to make a good impression. Don’t send out a letter with a big mistake, especially if you can prevent it with $5.

Consulting Cover Letter Examples

The best way to get a sense of what an effective management cover letter looks like is to read one.

We’ve got 2 examples of letters that helped My Consulting Offer clients land interviews: one from an undergraduate student’s application to McKinsey and one from an experienced-hire candidate’s application to Bain.

Successful Consulting Cover Letter Example 1

Undergraduate consulting cover letter example, why is this undergraduate consulting cover letter sample effective.

This consulting industry cover letter written by an undergraduate is effective because it addresses key characteristics that McKinsey looks for in their applicants, as you can see on their careers page :

Personal impact
Entrepreneurial drive

While it only calls out 2 of the 4 characteristics McKinsey is looking for, entrepreneurial drive and problems solving, these stories also showcase the candidate’s personal impact.

The 3rd characteristic the cover letter calls out, teamwork/ collaboration, is also highly valued by McKinsey and other consulting firms.

The entrepreneurial drive paragraph is effective because it shows this candidate works hard and overcomes obstacles that would stand in the way of other candidates.

The problem-solving paragraph is effective because it shows the candidate’s structured approach to solving a problem. It also shows this approach worked.

The collaborative story works because it shows that this candidate was able to make strong personal connections from a very young age and that they respect people from all walks of life.

The candidate makes clear with his/her stories that they understand what McKinsey is looking for and that they’ve demonstrated those characteristics.

Successful Consulting Cover Letter Example 2

Experienced hire consulting cover letter example, why is this experienced hire consulting cover letter sample effective.

Problem-solving skills (addressed in Passion for Results and Lasting Impact.)
The ability to lead (addressed in all 3 stories.)
Results delivered (addressed in Passion for Results with quantified impact.)
Passion (addressed in Drive & Character)

Each of the 3 stories in this cover letter presents the applicant as someone who has the characteristics top management consulting firms look for.

Moreover, the 3 stories together demonstrate that he or she has “the whole package.” He or she isn’t smart but a poor team player or good at problem-solving but lacking the passion needed to get things done in a difficult, real-world environment.

The fact that the applicant could speak to all of the things Bain looks for helped them land interviews and then offers with multiple top firms.

What About Firms Like McKinsey, Which Don’t Require a Cover Letter?

Some management consulting firms, such as McKinsey & Company, have made submitting a cover letter optional.

Should you bother to spend the time to write one if they don’t seem to care?

If your resume clearly shows you are a good fit for the consulting firm, you don’t need to submit a cover letter. Things that would make you look like a good fit include:

Attendance at or a degree from a core school where the firm recruits through on-campus interviews and hires consultants every year
An undergraduate degree in business or economics or an MBA
Leadership, teamwork, and problem-solving skills clearly demonstrated through work and volunteer experience on your resume

If your resume doesn’t clearly communicate that you’re a good fit for the management consulting industry and their firm, in particular, your application will be strengthened by including a cover letter.

You should also submit a cover letter if you have been previously rejected from that firm so that they know you have taken steps to improve your application since last applying.

You’ll want to think about stories to use in your behavioral interviews anyway, so if you’re unsure whether you need a cover letter, it’s safest to write one.

To see the power of an improved cover letter, watch this video on how My Consulting Offer helped Cynthia get invited for an interview at every consulting company she applied to.

Are you ready to write your management consulting cover letter?

We bet you are since you now know:

What a consulting cover letter is
The red flags that get candidates rejected and how to overcome them
Our 5 Tips on writing an effective consulting cover letter
Plus, you’ve seen 2 Consulting cover letter examples that worked

Still have questions?

If you have more questions about writing effective consulting cover letters, leave them in the comments below. One of My Consulting Offer’s former MBB recruiters will answer them.

Other people who were writing their cover letter found the following pages helpful:

Consulting Resumes
BCG Cover Letter
Consulting Networking
Case Interview Prep : The Ultimate Guide
Our List of Top Consulting Firms and their company values
The Non-MBA Master’s Student’s Guide to Landing a Consulting Job

Do You Need Help Writing a Perfect Consulting Cover Letter?

Thanks for turning to My Consulting Offer for advice on writing your cover letter. We’ve helped over 700 people get offers in consulting and 89.6% of My Consulting Offer clients land interviews and offers with a consulting firm. Most land more than one. We want you to get that opportunity to interview with McKinsey, Bain, BCG and other top firms!

For example, here is how we helped Tao land interviews at Bain, BCG, and McKinsey.

Join our FREE Webinar:

How 800+ candidates have landed consulting offers at mckinsey, bain and bcg, 2 thoughts on “everything you need to know about the consulting cover letter”.

Thank you Davis for this powerful tool you shared. Really, I havent thought of cover letters telling stories or narrating how you used the needed skills and the value you added using them in your past roles. No wonder I have been getting rejections based on my red flags – not having to work with the big 4s or having multinational experience. All these does not matter as long you can demonstrate the skill set you used to add value in your previous roles which must be inline with what the prospective role needs. I really aporeciate this exposure and I look forward to getting calls from recruiters going forward as I apply your strategy to my cover letters subsequently. Thanks a lot. Esther.

Hey, Esther, We’re so glad the tips we discussed about writing your consulting cover letter were helpful! Good luck in your job search!

We are excited to invite you to the online event.

Where should we send you the calendar invite and login information.

Consultant Cover Letter Example (w/ Templates & Tips for 2024)

Navigating the competitive world of consulting job applications? You're not alone in feeling the weight of first impressions.

You see, with dozens of applicants vying for the same role, it's easy to get lost in the pile.

The trick to standing out? A powerful cover letter tailored just for consultants.

The good news? We've got you covered. Dive into our comprehensive guide on crafting that perfect consultant cover letter for 2024.

Here's what we're going to cover:

An Inspiring Cover Letter Example
5 Steps to Writing a Great Consulting Cover Letter
3 Essential Cover Letter Tips for Consultants

Ready to up your cover letter game and make a lasting impression? Let's dive in!

Consulting Cover Letter Example

5 Steps for the Perfect Consulting Cover Letter

Now that you've seen what a great cover letter looks like, you're all set to write your own .

Ready to get started and craft that winning consulting cover letter?

Let's do it!

#1. Put Contact Information in the Header

When crafting your consulting cover letter, begin with your contact details placed neatly in the header, just like on your resume .

Here's what to include:

Full Name. Always place your first and last name at the top of the page.
Professional Title. Ensure your professional title matches the specific consulting position you're seeking. E.g. if you’re applying for the role of “management consultant,” that should be your exact title, and not, for example, “consultant” or “business consultant.”
Email Address. Opt for a professional and straightforward email address, such as a combination of your first and last name.
Phone Number. Include your phone number and make sure it’s typo-free.
Location. Typically, your city and state will suffice. In case you’re looking for a relocation, make sure to mention that.
Relevant Links. Optionally, you can include links to relevant websites or social media profiles. E.g. personal website, LinkedIn profile, etc.

Now, let's move on to the hiring manager's information:

Company Name. Clearly state the company to which you're applying.
Hiring Manager's Name. If possible, find the name of the hiring manager for the department you're interested in. Check the job posting, the company's website, or their LinkedIn page for this information.
Hiring Manager's Title. If you identify the hiring manager for the specific job posting, and they hold a departmental leadership role, use that title instead of "Hiring Manager."
Location. Provide the city and state or country, especially if the company operates globally. Optionally, include the exact company address for precision.

With these elements in place, your consulting cover letter will be poised for success.

Want more examples of what an ideal cover letter looks like? Check out our article with 21+ other cover letter examples .

#2. Address the Hiring Manager

Once you've included all the relevant contact details , it's time to address your consulting cover letter to the person who will be reading it.

Avoid the generic "To Whom It May Concern" whenever possible.

The way you address your cover letter can make a positive impression on the hiring manager— if you get it right.

So, start with a bit of research. Go through the job posting, the company's website, or their LinkedIn profiles to identify the hiring manager for the consulting department you're interested in.

Next, address them formally. Using Ms. or Mr. followed by their last name is a good practice. However, if you're unsure about their gender or marital status, using their full name works just as well. For example:

Dear Mr. Anderson,
Dear Taylor Anderson,

If you can’t find the hiring manager’s name, then simply addressing them as “Dear Hiring Manager,” also works.

#3. Write an Eye-Catching Opening Statement

Hiring managers typically spend about seven seconds reviewing a candidate's application before deciding whether to continue reading.

So, making a strong first impression with your consulting cover letter is essential.

Your opening paragraph should introduce yourself and express your genuine interest in the consulting role.

Depending on your experience level, you can also begin your cover letter with a noteworthy achievement or highlight the skills that align with the role's requirements.

However, keep this paragraph concise. The goal is to spark the hiring manager's curiosity and encourage them to read the rest of your consultant cover letter.

#4. Use the Cover Letter Body for the Details

The body of your cover letter is where you really sell your application and convince the hiring manager that you’re a great fit for the job.

Avoid the temptation to simply rehash your consultant resume - the hiring manager already read through that.

Rather, use the body of your cover letter to talk about:

Your top achievements (in detail). Provide specific examples of significant accomplishments in your consulting career. Explain the challenges you faced, your role in resolving them, and the measurable outcomes or impact of your work.
Past industry experience. Discuss the industries you've worked in and the depth of your experience within those sectors. Highlight any specialized knowledge or insights you've gained that can benefit the employer.
Your top skills (that make you a great fit for the role). Showcase the skills that directly align with the consulting role you're applying for. Whether it's data analysis, project management, client relationship-building, or any other skill, provide concrete examples of how you've used these skills effectively to achieve results in previous consulting engagements.

#5. Wrap It Up and Sign It

After you’ve written your body section, the first thing you need to do is write a conclusion for your cover letter .

The conclusion is your opportunity to confidently reiterate why you're the perfect fit for the role. It goes something like this:

In conclusion, my extensive experience in the field of consulting, coupled with my proven track record of delivering successful projects and driving positive outcomes for clients, makes me an ideal candidate for this consulting role at MadeUpCompanyX.

Then, after your wrap-up, it's time for a call to action. Encourage the hiring manager to take that next step, whether it's discussing your application further or setting up an interview.

For example:

I am eager to discuss in more detail how my skills and background can contribute to the success of your projects or clients at MadeUpCompanyX.

Last but not least, maintain a professional tone as you sign off. Choose an appropriate signature line, followed by your full name.

And finally, if you're looking for alternatives to the commonly used "Best regards," consider these options:

Kind regards,
Respectfully yours,
Thank you for your consideration.

10 Essential Consulting Cover Letter Tips

Finally, once you’re done with your cover letter, review our top cover letter tips to take your consulting cover letter from “good” to “great:”

Research the Company: Understand the firm's values, culture, and projects. This will allow you to tailor your letter specifically to the company and demonstrate your genuine interest in becoming a part of their team.
Start Strong: Begin with a compelling opening that grabs the reader's attention. Mention a recent company accomplishment and tie it to your excitement about the consultancy role.
Highlight Relevant Experience: Focus on past experiences that align with the consultancy role you're applying for. Discuss specific projects, the challenges you've faced, and the results you achieved.
Show Problem-Solving Abilities: Consulting is all about solving client problems. Provide examples of how you've approached complex issues in the past and the strategies you employed to resolve them.
Quantify Achievements: Use numbers wherever possible. Instead of saying "I helped increase sales," mention "I contributed to a 20% increase in sales over a 12-month period."
Demonstrate Soft Skills: While technical and analytical skills are crucial, soft skills like communication, teamwork, and adaptability are also highly valued in consulting. Use anecdotes or examples to highlight these.
Keep it Concise: Hiring managers often skim cover letters due to the volume they receive. Aim for a concise, one-page letter that gets straight to the point while effectively showcasing your value.
Customize for Each Application: Avoid using a generic cover letter for all applications. Each company and role may have unique requirements or values, so take the time to customize your letter for each position.
End with a Call to Action: Conclude your letter by expressing your eagerness for an interview. You might say something like, "I am excited about the opportunity to discuss how my expertise aligns with the needs of your team and would appreciate the chance to meet in person."
Proofread: Errors can make a poor impression and suggest a lack of attention to detail. Before sending, proofread your cover letter multiple times, or even consider having a colleague or professional review it.

Key Takeaways

Hopefully, this article taught you all you need to know in order to create an impressive consultant cover letter.

Before you go, here’s a quick summary of everything we’ve covered so far:

Always tailor your cover letter to the specific company and role, ensuring you address the hiring manager by name whenever possible.
The initial paragraphs should pique the reader's interest, highlighting alignment with the company's values and your enthusiasm for the role.
Use the cover letter's body to elaborate on unique achievements and experiences not just reiterated from your resume.
End your letter by confidently summarizing your suitability for the position and encouraging further discussion or an interview.
Proofread meticulously, maintain brevity, and customize your approach for each application to stand out in the competitive consulting industry.

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