examples of fact persuasive speech

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• June 24, 2024

Table of Contents

Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

• Last Updated: June 21, 2024

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10 Persuasive Speech Examples for College Students to Inspire Your Next Presentation

Confronting the jitters that come with public speaking is an all-too-familiar battle for many of us. I, too, have grappled with the butterflies in my stomach and the weight of wanting to make a lasting impression .

After diving deep into research, I stumbled upon 10 incredibly impactful persuasive speech examples that revolutionized my approach to engaging an audience . This article is set to illuminate your journey towards captivating presentations delivered with unwavering confidence .

Prepare to be inspired!

Table of Contents

Key Takeaways

• Persuasive speeches can convince people to believe in an idea or take action. They use strong arguments and emotional appeals .
• Knowing your audience is key. Tailor your speech to their interests and values to connect better.
• Different persuasive techniques , like using emotions, facts, or storytelling, can make speeches more effective.
• Examples of great persuasive speeches include Martin Luther King Jr.’s “I Have a Dream” and Steve Jobs’ final speech. These show different ways to inspire and motivate people.
• Practice makes perfect . Learning from powerful speeches helps improve speaking skills and confidence in delivering messages that persuade others.

Understanding Persuasive Speeches

Understanding Persuasive Speeches:

Persuasive speeches aim to influence and convince the audience.

College students benefit from learning persuasive speech techniques.

Definition and purpose

A persuasive speech aims to convince the audience about a specific stance, idea, or action . It’s like telling someone why they should believe in what you’re saying and even take your recommended action.

This type of speech relies on strong arguments, emotional appeals , or both to get people on your side. As I learned in Toastmasters International , making a good persuasive speech means using clear language and powerful rhetoric tools.

For college students mastering the art of persuasive speaking is crucial. It builds their ability to argue effectively, which is valuable in debate scenarios and when writing argumentative essays.

Students learn to influence others by crafting convincing speeches that resonate with their audience. With examples from leaders like Martin Luther King Jr. , and innovative topics from lists offering over 200+ persuasive ideas, students can explore how to inspire change or motivate action through words alone.

Importance for college students

Persuasive speaking is a valuable skill for college students to master. It enhances critical thinking , communication abilities , and confidence. These speeches inspire change and influence others, crucial in academic and professional pursuits.

Understanding the art of persuasive speech equips students with the ability to articulate their ideas effectively, promoting leadership qualities and the capacity to sway opinions in various settings.

This skill proves essential when engaging in debates, presentations, or advocating for one’s beliefs within campus communities or future careers.

Tips for Creating an Effective Persuasive Speech

Creating an effective persuasive speech involves understanding your audience and using different approaches to persuade them. It’s important to tailor your speech towards the needs and interests of your listeners, engaging them with compelling arguments and persuasive techniques.

Knowing your audience

As a public speaking beginner, it’s crucial to understand your audience before crafting a persuasive speech. This ensures that your message resonates with them and captures their attention.

By knowing who you are speaking to, you can tailor your content and delivery to match their interests, beliefs, and values. Understanding the demographics, preferences, and expectations of your audience will help you engage them effectively and make a lasting impact on their hearts and minds.

Crafting speeches that cater to the specific needs and interests of your audience is key in successful persuasion techniques towards college students or any other group. Taking the time to research and analyze your audience allows for better connection during presentations.

Utilizing different persuasive approaches

To create an effective persuasive speech, consider using different approaches to appeal to your audience. Here are some key strategies:

• Use emotional appeal to connect with the audience on a personal level, evoking empathy and compassion.
• Employ logical reasoning and factual evidence to build a strong, rational argument that convinces through reason.
• Utilize storytelling to illustrate your points and make them relatable and memorable. This helps in engaging the audience and retaining their interest.
• Incorporate the use of rhetorical questions to provoke deep thinking and encourage active participation from the audience.
• Apply the technique of repetition to emphasize key points and make them more impactful.
• Employ the use of credible sources and expert testimonies to add credibility and authority to your arguments.

By integrating these various persuasive approaches into your speech, you can effectively engage your audience and leave a lasting impression.

10 Inspiring Persuasive Speech Examples for College Students

Explore 10 inspiring persuasive speech examples that will spark creativity and motivation for your next college presentation. These speeches are powerful tools to help you craft compelling content and deliver an impactful message.

I Have a Dream by Martin Luther King Jr.

Martin Luther King Jr.’s “I Have a Dream” speech is a compelling example of persuasive speaking . It inspires and motivates with powerful words that advocate for equality and justice.

This famous speech contains rhetorical devices such as repetition and powerful imagery to convey its message effectively. As college students, we can learn from this iconic speech how to engage an audience, structure our ideas, and deliver a persuasive message that resonates.

The impact of this speech still resonates today, making it a timeless example of influential public speaking .

Ain’t I a Woman by Sojourner Truth

Sojourner Truth ‘s “Ain’t I a Woman” speech delivered in 1851 highlights the struggles faced by African American women. She powerfully advocates for gender and racial equality through her emotive delivery.

Truth’s use of repetition and rhetorical questions effectively captures the audience’s attention, making it a compelling example of persuasive oratory .

Paying attention to Sojourner Truth’s powerful oration skills can help public speaking beginners improve their own speaking abilities. The impact of her speech showcases how meaningful messages can be conveyed with passion and conviction , resonating strongly with audiences.

Inaugural Address by John F. Kennedy

John F. Kennedy delivered an inspiring inaugural address , urging citizens to contribute to their country’s welfare. He emphasized the importance of unity and global cooperation for a better future.

The speech resonates with themes of hope, freedom, and collective responsibility , making it a compelling example for college students seeking to motivate and persuade their audience.

Kennedy’s powerful rhetoric and ability to connect with people offer valuable lessons in persuasive speaking examples and effective communication strategies .

The Transformation of Silence into Language and Action by Audre Lorde

Audre Lorde’s “The Transformation of Silence into Language and Action” stresses the power of speaking out . It encourages taking action and using words to challenge injustices. Lorde’s work urges us to break the silence, addressing issues that matter, igniting change within ourselves and our communities.

This piece is a powerful example for college students on how their voices can influence important conversations about social justice and equality.

In crafting persuasive speeches, it is crucial to draw inspiration from Lorde’s call to transform silence into meaningful action. Her poignant words provide valuable insights for effective public speaking, especially when advocating for societal change and progress .

Quit India by Mahatma Gandhi

Transitioning from poignant speeches like “The Transformation of Silence into Language and Action by Audre Lorde,” we come to the influential speech “Quit India” by Mahatma Gandhi.

This speech was a call for civil disobedience against British rule, emphasizing non-violent resistance . It’s an example of persuasive speaking that inspired a nation towards independence.

Mahatma Gandhi’s powerful message in “Quit India” stirred the Indian population to join together in a peaceful yet forceful protest against colonialism . This illustrates how persuasive speaking can ignite movements and influence change .

This Is Water by David Foster Wallace

Transitioning from the powerful persuasive speech “Quit India by Mahatma Gandhi,” let’s dive into another example that can inspire your own presentations: “This Is Water” by David Foster Wallace.

This renowned commencement address delivered in 2005 at Kenyon College offers a thought-provoking perspective on the importance of awareness and conscious living amidst life’s mundane routines.

In this speech, Wallace implores listeners to consider their outlook on daily life, encouraging them to move beyond self-centered thinking and embrace empathy and understanding for others.

The speech is an excellent example of using relatable storytelling combined with philosophical insights to captivate an audience .

Freedom from Fear by Aung San Suu Kyi

“Freedom from Fear,” a speech by Aung San Suu Kyi , highlights the courage to stand up against oppression and fight for democracy . Aung San Suu Kyi’s impassioned delivery is inspiring and shows how persuasive speeches can influence change in society.

This example serves as a powerful reminder of the impact a well-crafted speech can have on an audience, making it an excellent model for college students honing their oratory skills.

The emotional depth and compelling arguments used by Aung San Suu Kyi make her speech a standout example of effective persuasion in public speaking, ensuring it resonates with both speaker and audience alike.

The Audacity of Hope by Barack Obama

Barack Obama’s “The Audacity of Hope” is a compelling example of persuasive speech . It addresses hope and unity, essential for public speaking. The speech emphasizes the power of hope to inspire and motivate an audience effectively.

It demonstrates how to connect with listeners on a personal level, which is crucial for persuasive speaking. Barack Obama’s masterful use of rhetoric and engaging storytelling captivates the audience, making it an ideal model for students honing their presentation skills.

This impactful speech resonates with audiences due to its ability to evoke emotions and encourage positive change through effective communication.

Questioning the Universe by Stephen Hawking

Stephen Hawking’s “Questioning the Universe” speech is a compelling example of persuasive rhetoric . Hawking, the renowned physicist, captivated audiences through his explanation of complex scientific concepts in simple terms.

His speech emphasized the importance of curiosity and exploration in understanding the cosmos, making it an excellent model for engaging college presentations . By incorporating relevant examples and demonstrations into your own speeches, you can effectively deliver thought-provoking content to your audience without overwhelming them with technical details.

Acquiring inspiration from such influential figures as Hawking can elevate your public speaking skills, fostering confidence and engagement in your delivery style.

Final Speech by Steve Jobs

Steve Jobs’ final speech was a powerful reminder of the value of perseverance and passion . He urged us to pursue our dreams , stay hungry for success, and not settle for less. Jobs shared his personal journey, emphasizing the importance of loving what you do.

In his address, Steve Jobs highlighted the need to embrace change and take risks in order to achieve greatness. His speech served as a testament to innovation and determination , inspiring listeners to strive for excellence in their endeavors.

Jobs’ final speech encapsulated the essence of unwavering dedication and commitment towards one’s aspirations. It showcased the significance of resilience and tenacity in overcoming obstacles on the path to success .

Exploring persuasive speeches can truly change how we speak and inspire. Let’s hear from an expert, Dr. Emily Stanton. With a PhD in Communication Studies and over 20 years of teaching experience, Dr.

Stanton has guided countless students through the art of persuasion. Her work includes groundbreaking research in effective communication strategies .

Dr. Stanton finds our selection of “10 Persuasive Speech Examples for College Students” essential for mastering persuasive speaking skills . She explains that these examples offer a wide range of techniques and approaches, showing us different ways to connect with our audience effectively.

She stresses the importance of ethical speech delivery and choosing topics responsibly. Transparency about sources and motives builds trust between speaker and listener, according to Dr.

For incorporating these examples into daily practice, she suggests starting with understanding the context behind each speech before trying to adapt their tactics. This approach ensures authenticity in your own presentations.

In her balanced evaluation, Dr. Stanton praises the diversity of speeches chosen but reminds us that effectiveness also depends on execution— preparation is key ! She urges comparing these examples against others available online or in textbooks for a broader perspective.

Finally, Dr.Stanton believes this collection serves as a powerful tool for improving public speaking skills among college students seeking inspiration or guidance on presenting persuasively.

Ryan Nelson is the founder of Speak2Impress, a platform dedicated to helping individuals master the art of public speaking. Despite having a crippling fear of public speaking for many years, Ryan overcame his anxiety through diligent practice and active participation in Toastmasters. Now residing in New York City, he is passionate about sharing his journey and techniques to empower others to speak with confidence and clarity.

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Public Speaking Tips & Speech Topics

How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Module 10: Persuasive Speaking

Types of persuasive speeches.

Persuasive speeches revolve around propositions that can be defended through the use of data and reasoning. Persuasive propositions respond to one of three types of questions: questions of fact, questions of value, and questions of policy. These questions can help the speaker determine what forms of argument and reasoning are necessary to support a specific purpose statement.

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. – Marcus Aurelius

Propositions of Fact

Questions of fact ask whether something “can potentially be verified as either true or false.” [1] These questions can seem very straightforward—something is or it is not—but in reality, the search for truth is a complex endeavor. Questions of fact rarely address simple issues such as, “is the sky blue?” They tend to deal with deep-seated controversies such as the existence of global warming, the cause of a major disaster, or someone’s guilt or innocence in a court of law. To answer these questions, a proposition of fact may focus on whether or not something exists. For example, in the U.S. there is a debate over the prevalence of racial profiling, the practice of law enforcement officers targeting people for investigation and arrest based on skin color. On one hand, the American Civil Liberties Union advances the proposition: “Racial profiling continues to be a prevalent and egregious form of discrimination in the United States.” [2] They verify this claim using data from government studies, crime statistics, and personal narratives. However, journalist Heather MacDonald proposes that studies confirming racial profiling are often based in “junk science”; in fact she says, “there’s no credible evidence that racial profiling exists.” [3] To substantiate her proposition, MacDonald relies on a study of traffic stops on the New Jersey turnpike along with personal narratives, policy analysis, and testimony from a criminologist. The claim that racial profiling exists is either true or false, but there is evidence for and against both propositions; therefore no consensus exists.

While some propositions of fact deal with the existence of a particular phenomenon or the accuracy of a theory, others focus on causality. For example, the U.S. government appointed a commission to evaluate the causes of the nation’s recent economic crisis. In their report the commission concluded by proposing that recklessness in the financial industry and failures on the part of government regulators caused the economic crisis. However, Congressman Paul Ryan has proposed that Medicare is to blame, and the chief investment officer at JP Morgan has proposed that U.S. housing policy is the root cause of the problem. [4] Each of these three propositions of fact is backed by its own set of historical and economic analysis.

“Interstate 10 looking east from Crenshaw Boulevard” by Downtowngal. CC-BY-SA .

Propositions of fact may also be used to make predictions concerning what will happen in the future. In the summer of 2011, ten miles of a popular Southern California freeway were closed for an entire weekend. Motorists, news outlets, and government officials called the closure “Carmageddon” because they proposed there would be an “inevitable and likely epic traffic tie-up.” [5] As a result of the predictions motorists stayed off the roads and made alternative plans that weekend resulting in much lighter traffic than expected. The proposition may have been true, but the prediction was not fulfilled because people were persuaded to stay off the freeway.

When advancing propositions of fact, you should focus on the evidence you can offer in support of your proposition. First, make sure that your speech contains sufficient evidence to back up your proposition. Next, take the time to interpret that evidence so that it makes sense to your audience. Last, emphasize the relationship between your evidence and your proposition as well as its relevance to the audience. [6]

Bitter experience has taught us how fundamental our values are and how great the mission they represent. – Jan Peter Balkenende

Propositions of Value

Persuasive speakers may also be called to address questions of value, which call for a proposition judging the (relative) worth of something. These propositions make an evaluative claim regarding morality, aesthetics, wisdom, or desirability. For example, some vegetarians propose that eating meat is immoral because of the way that animals are slaughtered. Vegetarians may base this claim in a philosophy of utilitarianism or animal rights. [7]

“McLarenF1” by Jagvar. Public domain.

Sometimes a proposition of value compares multiple options to determine which is best. Consumers call for these comparisons regularly to determine which products to buy. Car buyers may look to the most recent Car and Driver “10 Best Cars” list to determine their next purchase. In labeling a car one of the best on the market for a given year, Car and Driver says that the cars “don’t have to be the newest, and they don’t have to be expensive . . . They just have to meet our abundant needs while satisfying our every want.” [8]

Both the vegetarian and car examples offer standards for evaluating the proposition. Since propositions of value tend to be more subjective, speakers need to establish evaluation criteria by which the audience can judge and choose to align with their position. When advancing a proposition of value, offer a clear set of criteria, offer evidence for your evaluation, and apply the evidence to demonstrate that you have satisfied the evaluation criteria. [9]

An inner process stands in need of outward criteria. – Ludwig Wittgenstein

The 2005 disagreement between family members over removing a woman’s feeding tube after she had been in a coma for 15 years sparked a national debate over the value of life that highlights the importance of evaluation criteria. After years of failed medical treatments and rehabilitation attempts, Terri Schiavo’s husband petitioned the court to remove her feeding tube, initiating a legal battle with her parents that went all the way to the President of the United States. [10] Opposing sides in the debate both claimed to value life. To support his proposition that his wife had a right to die, Mr. Schaivo applied the evaluation criteria of quality of life and argued that she would not want to continue to live in a vegetative state. [11] Ms. Schiavo’s parents vehemently disagreed with his argument. They also claimed to value life and, with the support of religious groups, relied on the evaluation criteria of the sanctity of life to contend that she should be kept alive. [12] Both sides gained widespread support based on people’s agreement or disagreement with their evaluation criteria. Despite intervention on behalf of both state and federal legislators, the courts eventually ruled that Mr. Schiavo had the right to have his wife’s feeding tube removed and allow her to die.

A policy is a temporary creed liable to be changed, but while it holds good, it has got to be pursued with apostolic zeal. – Mahatma Gandhi

Propositions of Policy

Although the Schiavo case was rooted in a question of value, the debate resulted in a question of policy.  Questions of policy ask the speaker to advocate for an appropriate course of action. This form of persuasive speech is used every day in Congress to determine laws, but it is also used interpersonally to determine how we ought to behave. A proposition of policy may call for people to stop a particular behavior, or to start one. For example, some U.S. cities have started banning single use plastic bags in grocery stores. Long before official public policy on this issue was established, organizations such as The Surfrider Foundation and the Earth Resource Foundation advocated that people stop using these bags because of the damage plastic bags cause to marine life. In this case local governments and private organizations attempted to persuade people to stop engaging in a damaging behavior— shopping with single use plastic bags. However, the organizations also attempted to persuade people to start a new behavior—shopping with reusable bags.

When answering a question of policy, speakers will typically begin by describing the status quo. If you are arguing that a change must be made, you must first identify the problem inherent in the current behavior, and then demonstrate that the problem is significant enough to warrant immediate consideration. Once you have established that there is a problem which the audience ought to consider, you can then offer your proposal for a preferable course of action. [13] Then, it is up to you to demonstrate that your proposed policy will have more benefits than costs.

“USPS mailboxes” by EraserGirl. CC-BY .

In 2011 the U.S. Postal Service, the nation’s second-largest employer, told Congress it was facing an $8.3 billion budget shortfall. [14] To solve the problem, the Postal Service proposed that be permitted to end Saturday mail delivery and close some post offices. To make their argument, they first described the status quo saying that the demand for their service had dramatically decreased with the popularity of email and online bill-pay services. They explained that in preceding years they laid off workers and cut spending to help with the shortfall of revenue, but now another plan was necessary to avoid defaulting on their financial obligations. They offered evidence that people preferred ending Saturday mail to alternatives such as paying more for stamps or allocating more tax money to post offices. [15] Although they made a compelling case, the USPS still needed to overcome perceived disadvantages to their proposition such as the negative impact on businesses and rural towns. [16] [17] A full year later, the policy proposition passed the U.S. Senate but continues to await approval in the House. [18]

• Herrick, J.A. (2011). Argumentation: Understanding and Shaping Arguments . State College, PA: Strata Publishing. ↵
• American Civil Liberties Union (ACLU). (2012). Racial Profiling. Retrieved from: http://www.aclu.org/racialjustice/racial-profiling ↵
• MacDonald, H. (2002, March 27). The racial profiling myth debunked. City Journal . Retrieved from: http://www.city-journal.org/html/eon_3_27_02hm.html ↵
• Angelides, P. (2011, June 28). The real causes of the economic crisis? They’re history. The Washington Post . Retrieved from: http://www.washingtonpost.com/opinions/the-real-causes-of-theeconomic-crisis-theyrehistory/2011/06/27/AG2nK4pH_story.html ↵
• Kandel, J. (2011, July 14). Los Angeles braces for weekend of “Carmageddon.” Reuters. Retrieved from: http://www.reuters.com/article/2011/07/15/us-carmageddon-losangeles-idUSTRE76D2D720110715 ↵
• Herrick 2011 ↵
• DeGrazia, D. (2009). Moral vegetarianism from a very broad basis. Journal of Moral Philosophy , 6 . Retrieved from: https://philosophy.columbian.gwu.edu/sites/philosophy.columbian.gwu.edu/files/image/DeGraziaMoral.pdf   ↵
• Car and Driver (2011, December). 2012 10Best Cars. Car and Driver. Retrieved from: http://www.caranddriver.com/features/2012-10best-cars-feature ↵
• Cerminara, K. & Goodman, K. (2012). Schiavo Timeline. Retrieved from University of Miami Ethics Program: http://www.miami.edu/index.php/ethics/projects/schiavo/schiavo_timeline/ ↵
• Caplan, A. (2005). The time has come to let Terri Schiavo die: Politicians, courts must allow husband to make final decision. NBC News . Retrieved from: http://www.nbcnews.com/id/7231440/ns/health-health_care/t/time-has-come-let-terri-schiavo-die/ ↵
• Catholic Culture. (2005). The death of Terri Schiavo. Catholic World News . Retrieved from: https://www.catholicculture.org/news/features/index.cfm?recnum=37860 ↵
• Bingham, A. (2011, July 22). Postal Service pushes to end Saturday delivery. ABC News . Retrieved from: http://abcnewsradioonline.com/business-news/postal-service-pushes-to-end-saturday-delivery.html ↵
• Bingham 2011 ↵
• Stephenson, E. (2012, August 1). Senators blast House leaders over Postal Service default. Reuters . Retrieved from: http://www.reuters.com/article/2012/08/01/us-usa-postal-default-idUSBRE8701HO20120801 ↵
• Stephenson 2012 ↵
• Chapter 16 Types of Persuasive Speeches. Authored by : Sarah Stone Watt, Ph.D. and Joshua Trey Barnett. Provided by : Pepperdine University, Malibu, CA and Indiana University, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Interstate 10 looking east from Crenshaw Boulevard. Authored by : Downtowngal. Located at : http://commons.wikimedia.org/wiki/File:Interstate_10_looking_east_from_Crenshaw_Boulevard.jpg . License : CC BY-SA: Attribution-ShareAlike
• USPS mailboxes. Authored by : EraserGirl. Located at : http://commons.wikimedia.org/wiki/File:USPS_mailboxes.jpg . License : CC BY: Attribution
• McLarenF1. Authored by : Jagvar. Located at : http://commons.wikimedia.org/wiki/File:MclarenF1.JPG . License : Public Domain: No Known Copyright

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Persuasive Speech Examples: Taking A Stand In Speech

Persuasive speeches have been used throughout history to shape public opinion and shape behavior, and examples abound. Persuasive speech examples include virtually any topic – voting, racism, school uniforms, safety, organ donation, recycling, and so on.

From a teenager asking his parents to go out with friends to an aspiring politician convincing voters to choose him, many people use a persuasive speech to convince their audience members to do something. A successful persuasive speech entails getting someone to take action and be swayed to the speaker’s side.

Table of Contents

What Is A Persuasive Speech?

While an informative speech aims to enlighten the audience about a particular subject, a persuasive speech aims to influence the audience — and convince them to accept a particular point of view. 

The central idea is to persuade, whether discussing a persuasive essay or ‌public speaking. This form of communication is a call to action for people to believe in and take action upon something.

Throughout history, persuasive speech ideas and their communicators have played a vital role in driving change, whether on a personal, community, societal, national, or even global level. 

We’ve seen leaders and important figures sway public opinions and spark movements. Persuasive speech has been there to raise awareness about a specific issue (e.g., labor rights, gender equality). People have been using such speeches to establish authority, negotiate, and, ultimately, urge the audience to join their side.

What Are Some Examples Of A Persuasive Speech Topic?

There’s a wide range of good persuasive speech topics . To give you an idea, here’s a list of persuasive speech topics:

• Social media is taking a toll on young people’s mental health
• Cell phones and too much screen time are making people lazier
• Violent video games make people more aggressive
• Why authorities must ban fast food for children
• Schools and workplaces should take more action to curb obesity rates
• Why public schools are better than private ones
• College athletes should undergo steroid tests
• There’s more to high school and college students than their GPAs
• Should award-giving bodies rely on the popular vote or the judges’ vote?
• There’s a need to regulate the use of painkillers more heavily
• Cloning must not be legalized
• More government budget should be allocated to health care
• Why businesses must invest in renewable energy
• Should military units be allowed to use drones in warfare?
• How freedom of religion is affecting society
• Libraries are becoming obsolete: A step-by-step guide on keeping them alive
• Should euthanasia be allowed in hospitals, clinical settings, and zoos?
• Developing countries must increase their minimum wage
• Global warming is getting more intense
• The death penalty must be abolished

What Is An Example Of How Start Of A Persuasive Speech?

Persuasion is an art. And when you’re given the chance to make a persuasive speech, one of the first things you must do is to settle down with a thesis statement. Then, you must identify at least two main points, pre-empt counterarguments, and organize your thoughts with a ‌persuasive speech outline.

Remember that your opening (and closing) statements should be strong. Right at the start, you must captivate your audience’s attention. You can give an impactful factual statement or pose a question that challenges conventional views. 

The success of a speech doesn’t only end with writing a persuasive one. You must also deliver it with impact. This means maintaining eye contact, keeping your posture open, and using a clear voice and an appropriate facial expression.

What Are The 3 Points To Persuasive Speech?

There are three pillars of a persuasive speech. First is ethos, which taps into the audience’s ethical beliefs. To convince them and establish your credibility, you must resonate with the morals they uphold. 

The second one is pathos, which refers to the emotional appeal of your narrative. One approach is to share an anecdote that your audience can relate to. To effectively appeal to your audience’s emotions, you must also use language, tone, diction, and images to paint a better picture of your main point.

On other other hand, logos appeals to logic. This is why it’s important to pepper your speech with facts.

How Are Persuasive Speeches Used?

You may know persuasive speeches as those stirring speeches delivered by politicians and civil rights and business leaders. In reality, you yourself could be using it in everyday life.

There are different types of persuasive speeches. While some mobilize bigger movements, others only persuade a smaller audience or even just one person.

You can use it in a personal context . For example, you’re convincing your parent to extend your curfew or eat at a certain restaurant. In grander ways, you can also use it to advocate for social and political movements. If you’re in business, marketing, or sales, you can use persuasive speech to promote your brand and convince others to buy your product or service. 

For example, a teen might try to persuade a parent to let them stay out beyond curfew, while a civil rights leader might use persuasion to encourage listeners to fight racism.

No matter the context of your speech, an effective persuasive speech can compel someone or a group of people to adopt a viewpoint, take a particular action, and change a behavior or belief.

What Are Persuasive Speech Examples?

This AI-created speech about walking shows how a persuasive speech is laid out, using Monroe’s Motivated Sequence (i.e., attention, need, satisfaction, visualization, and call to action) to convey the message that walking can overcome the risks of modern life

The introduction sets up the speech:

“Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners… We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?”

Unfortunately, lack of exercise leads to health problems. Walking can overcome the effects of lack of exercise, lethargy, and poor diet. The body of the speech delves into this concept in detail and then concludes with a call to the audience to walk more.

AI pick up the pattern that many living persons have perfected over the year.

Maya Angelou, an American poet and civil rights activist, delivered this compelling poem as a persuasive speech . The performance concludes with this inspiring message about overcoming hardship and discrimination: “Leaving behind nights of terror and fear, I rise/ Into a daybreak that’s wondrously clear, I rise/ Bringing the gifts that my ancestors gave/ I am the dream and the hope of the slave/ I rise, I rise, I rise.” 

What Are Some Historical Examples Of Persuasive Speech?

Maya Angelou is just one of the important figures who have delivered powerful speeches etched in history. These individuals have risen and relayed impactful messages, championing advocacies that would resonate with people during their time — and beyond.

Below are more moving examples of a persuasive speech:

The Gettysburg Address by Abraham Lincoln

Context: In November 1863, during the American Civil War, US President Abraham Lincoln delivered this speech in commemoration of the dedication of the Gettysburg National Ceremony (also known as the Soldiers’ National Ceremony).

Snippet: “Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We come to dedicate a portion of it as a final resting place for those who died here, that the nation might live. This we may, in all propriety, do. 

“ But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow, this ground, The brave men, living and dead, who struggled here, have hallowed it, far above our poor power to add or detract. The world will little note nor long remember what we say here; while it can never forget what they did here. 

“ It is rather for us, the living, we here be dedicated to the great task remaining before us that, from these honored dead, we take increased devotion to that cause for which they here, gave the last full measure of devotion that we here highly resolve these dead shall not have died in vain; that the nation, shall have a new birth of freedom, and that government of the people, by the people, for the people, shall not perish from the earth.”

The Finest Hour by Winston Churchill

Context: In his nearly 40-minute long speech in June 1940, over a month since Winston Churchill became the British Prime Minister, he sparked hope that they could win the impending Battle of Britain during the Second World War. 

Snippet: “What General Weygand called the Battle of France is over. I expect that the Battle of Britain is about to begin. Upon this battle depends the survival of Christian civilization. Upon it depends our own British life, and the long continuity of our institutions and our Empire. The whole fury and might of the enemy must very soon be turned on us. Hitler knows that he will have to break us in this Island or lose the war. 

If we can stand up to him, all Europe may be free, and the life of the world may move forward into broad, sunlit uplands. But if we fail, then the whole world, including the United States, including all that we have known and cared for, will sink into the abyss of a new Dark Age made more sinister, and perhaps more protracted, by the lights of perverted science. Let us, therefore, brace ourselves to our duties, and so bear ourselves that, if the British Empire and its Commonwealth last for a thousand years, men will still say, ‘This was their finest hour.’”

I Have a Dream by Mary Wollstonecraft

Context: In her 1792 speech, the British writer and women’s rights advocate shared her dream — that a day will come when women will be treated as rational human beings.

Snippet: “These may be termed utopian dreams. – Thanks to that Being who impressed them on my soul, and gave me sufficient strength of mind to dare to exert my own reason, till, becoming dependent only on him for the support of my virtue, I view, with indignation, the mistaken notions that enslave my sex. 

“ I love man as my fellow; but his scepter, real or usurped, extends not to me unless the reason of an individual demands my homage; and even then, the submission is to reason and not to man. In fact, the conduct of an accountable being must be regulated by the operations of its own reason; or on what foundation rests the throne of God?”

These snippets of their persuasive speech capture the very essence of this form of communication: to convince the audience through compelling and valid reasoning, evoking their feelings and moral principles, and motivating them to act and join a movement, big or small. 

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10 Chapter 10: Persuasive Speaking

Amy Fara Edwards and Marcia Fulkerson, Oxnard College

Victoria Leonard, Lauren Rome, and Tammera Stokes Rice, College of the Canyons

Adapted by Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 10.1: Abubaccar Tambadou 1

Introduction

The American Society for the Prevention of Cruelty to Animals (ASPCA) was founded on April 10, 1866. You may be familiar with their television commercials. They start with images of neglected and lonely-looking cats and dogs while the screen text says: “Every hour… an animal is beaten or abused. They suffer… alone and terrified…” Cue the sad song and the request for donations on the screen. This commercial causes audiences to run for the television remote because they can’t bear to see those images! Yet it is a very persuasive commercial and has proven to be very successful for this organization. According to the ASPCA website, they have raised $30 million since 2006, and their membership has grown to over 1.2 million people. The audience’s reaction to this commercial showcases how persuasion works! In this chapter, we will define persuasive speaking and examine the strategies used to create powerful persuasive speeches.

Figure 10.2: Caged Dogs 2

Defining Persuasive Speaking

Persuasion is the process of creating, reinforcing, or changing people’s beliefs or actions. It is not manipulation, however! The speaker’s intention should be clear to the audience in an ethical way and accomplished through the ethical use of methods of persuasion. When speaking to persuade, the speaker works as an advocate. In contrast to informative speaking, persuasive speakers argue in support of a position and work to convince the audience to support or do something.

As you learned in chapter five on audience analysis, you must continue to consider the psychological characteristics of the audience. You will discover in this chapter the attitudes, beliefs, and values of the audience become particularly relevant in the persuasive speechmaking process. A key element of persuasion is the speaker’s intent. You must intend to create, reinforce, and/or change people’s beliefs or actions in an ethical way.

Types of Persuasive Speeches

There are three types of persuasive speech propositions. A proposition , or speech claim , is a statement you want your audience to support. To gain the support of our audience, we use evidence and reasoning to support our claims. Persuasive speech propositions fall into one of three categories, including questions of fact, questions of value, and questions of policy. Determining the type of persuasive propositions your speech deals with will help you determine what forms of argument and reasoning are necessary to effectively advocate for your position.

Questions of Fact

A question of fact determines whether something is true or untrue, does or does not exist, or did or did not happen. Questions of fact are based on research, and you may find research that supports competing sides of an argument! You may even find that you change your mind about a subject when researching. Ultimately, you will take a stance and rely on credible evidence to support your position, ethically.

Today there are many hotly contested propositions of fact: humans have walked on the moon, the Earth is flat, Earth’s climate is changing due to human action, we have encountered sentient alien life forms, life exists on Mars, and so on.

Here is an example of a question of fact:

Recreational marijuana does not lead to hard drug use.

Recreational marijuana does lead to hard drug use.

Questions of Value

A question of value determines whether something is good or bad, moral or immoral, just or unjust, fair or unfair. You will have to take a definitive stance on which side you’re arguing. For this proposition, your opinion alone is not enough; you must have evidence and reasoning. An ethical speaker will acknowledge all sides of the argument, and to better argue their point, the speaker will convince the audience why their position is the “best” position.

Here is an example of a question of value:

Recreational marijuana use is immoral .

Recreational marijuana use is moral .

Questions of Policy

A question of policy advances a specific course of action based on facts and values. You are telling the audience what you believe should be done and/or you are asking your audience to act in a particular way to make a change. Whether it is stated or implied, all policy speeches focus on values. To be the most persuasive and get your audience to act, you must determine their beliefs, which will help you organize and argue your proposition.

Persuasive speeches on questions of policy must address three elements: need, plan, and practicality . First, the speaker must demonstrate there is a need for change (i.e., there is a problem). Next, the speaker offers the audience a plan (i.e., the policy solution) to address the problem. Lastly, the speaker shows the audience that the solution is practical . This requires that the speaker demonstrate how their proposed plan will address the identified problem without creating new problems.

Consider the topic of car accidents. A persuasive speech on a question of policy might focus on reducing the number of car accidents on a Florida highway. First, the speaker could use evidence from their research to demonstrate there is a need for change (e.g., statistics showing a higher-than-average rate of accidents). Then, the speaker would offer their plan to address the problem. Imagine their proposed plan was to permanently shut down all Florida highways. Would this plan solve the problem and reduce the number of accidents on Florida highways? Well, yes. But is it practical? No. Will it create new problems? Yes – side roads will be congested, people will miss work, kids will miss school, emergency response teams will be slowed, and tourism will decrease. The speaker could not offer such a plan and demonstrate that it is practical. Alternatively, maybe the speaker advocates for a speed reduction in a particularly problematic stretch of highway or convinces the audience to support increasing the number of highway patrol cars.

Here is an example of a question of policy:

Recreational marijuana use should be legal in all 50 states.

Recreational marijuana use should not be legal in all 50 states.

Persuasive Speech Organizational Patterns

There are several methods of organizing persuasive speeches. Remember, you must use an organizational pattern to outline your speech (think back to chapter eight). Some professors will specify a specific pattern to use for your assignment. Otherwise, the organizational pattern you select should be based on your speech content. What pattern is most logical based on your main points and the goal of your speech? This section will explain five common formats of persuasive outlines: Problem-Solution, Problem-Cause-Solution, Comparative Advantages, Monroe’s Motivated Sequence, and Claim to Proof.

Problem-Solution Pattern

Sometimes it is necessary to share a problem and a solution with an audience. In cases like these, the problem-solution organizational pattern is an appropriate way to arrange the main points of a speech. It’s important to reflect on what is of interest to you, but also what is critical to engage your audience. This pattern is used intentionally because, for most problems in society, the audience is unaware of their severity. Problems can exist at a local, state, national, or global level.

For example, the nation has recently become much more aware of the problem of human sex trafficking. Although the US has been aware of this global issue for some time, many communities are finally learning this problem is occurring in their own backyards. Colleges and universities have become engaged in the fight. Student clubs and organizations are getting involved and bringing awareness to this problem. Everyday citizens are using social media to warn friends and followers of sex-trafficking tricks to look out for.

Let’s look at how you might organize a problem-solution speech centered on this topic. In the body of this speech, there would be two main points; a problem and a solution. This pattern is used for speeches on questions of policy.

Topic: Human Sex Trafficking

General Purpose: To persuade

Specific Purpose: To persuade the audience to support increased legal penalties for sex traffickers.

Thesis (Central Idea): Human sex trafficking is a global challenge with local implications, but it can be addressed through multi-pronged efforts from governments and non-profits.

Preview of Main Points: First, I will define and explain the extent of the problem of sex trafficking within our community while examining the effects this has on the victims. Then, I will offer possible solutions to take the predators off the streets and allow the victims to reclaim their lives and autonomy.

• The problem of human sex trafficking is best understood by looking at the severity of the problem, the methods by which traffickers kidnap or lure their victims, and its impact on the victim.
• The problem of human sex trafficking can be solved by working with local law enforcement, changing the laws currently in place for prosecuting the traffickers and pimps, and raising funds to help agencies rescue and restore victims.

Problem-Cause-Solution Pattern

To review the problem-solution pattern, recall that the main points do not explain the cause of the problem, and in some cases, the cause is not necessary to explain. For example, in discussing the problem of teenage pregnancy, most audiences will not need to be informed about what causes someone to get pregnant. However, there are topics where discussing the cause is imperative to understanding the solution. The Problem-Cause-Solution organizational pattern adds a main point between the problem and solution by discussing the cause of the problem. In the body of the speech, there will be three main points: the problem, the cause, and finally, the solution. This pattern is also used for speeches dealing with questions of policy. One of the reasons you might consider this pattern is when an audience is not familiar with the cause. For example, if gang activity is on the rise in the community you live in, you might need to explain what causes an individual to join a gang in the first place. By explaining the causes of a problem, an audience might be more likely to accept the solution(s) you’ve proposed. Let’s look at an example of a speech on gangs.

Topic: The Rise of Gangs in Miami-Dade County

Specific Purpose: To persuade the audience to urge their school boards to include gang education in the curriculum.

Thesis (Central Idea): The uptick in gang affiliation and gang violence in Miami-Dade County is problematic, but if we explore the causes of the problem, we can make headway toward solutions.

Preview of Main Points:  First, I will explain the growing problem of gang affiliation and violence in Miami-Dade County. Then, I will discuss what causes an individual to join a gang. Finally, I will offer possible solutions to curtail this problem and get gangs off the streets of our community.

• The problem of gang affiliation and violence is growing rapidly, leading to tragic consequences for both gang members and their families.
• The causes of the proliferation of gangs can be best explained by feeling disconnected from others, a need to fit in, and a lack of supervision after school hours.
• The problem of the rise in gangs can be solved, or minimized, by offering after-school programs for youth, education about the consequences of joining a gang, and parent education programs offered at all secondary education levels.

Let’s revisit the human sex trafficking topic from above. Instead of using only a problem-solution pattern, the example that follows adds “cause” to their main points.

Preview of Main Points: First, I will define and explain the extent of the problem of sex trafficking within our community while examining the effects this has on the victims. Second, I will discuss the main causes of the problem. Finally, I will offer possible solutions to take the predators off the streets and allow the victims to reclaim their lives.

• The cause of the problem can be recognized by the monetary value of sex slavery.
• The problem of human sex trafficking can be solved by working with local law enforcement, changing the current laws for prosecuting traffickers, and raising funds to help agencies rescue and restore victims.

Comparative Advantages

Sometimes your speech will showcase a problem, but there are multiple potential solutions for the audience to consider. In cases like these, the comparative advantages organizational pattern is an appropriate way to structure the speech. This pattern is commonly used when there is a problem, but the audience (or the public) cannot agree on the best solution. When your goal is to convince the audience that your solution is the best among the options, this organizational pattern should be used.

Consider the hot topic of student loan debt cancellation. There is a rather large divide among the public about whether or not student loans should be canceled or forgiven by the federal government. Once again, audience factors come into play as attitudes and values on the topic vary greatly across various political ideologies, age demographics, socioeconomic statuses, educational levels, and more.

Let’s look at how you might organize a speech on this topic. In the body of this speech, one main point is the problem, and the other main points will depend on the number of possible solutions.

Topic: Federal Student Loan Debt Cancellation

Specific Purpose: To persuade the audience to support the government cancellation of $10,000 in federal student loan debt.

Thesis (Central Idea):  Student loans are the largest financial hurdle faced by multiple generations, and debt cancellation could provide needed relief to struggling individuals and families.

Preview of Main Points: First, I will define and explain the extent of the student loan debt problem in the United States. Then, I will offer possible solutions and convince you that the best solution is a debt cancellation of $10,000.

• Student loan debt is the second greatest source of financial debt in the United States and several solutions have been proposed to address the problem created by unusually high levels of educational debt.
• The first proposed solution is no debt cancellation. This policy solution would not address the problem.
• The second proposed solution is $10,000 of debt cancellation. This is a moderate cancellation that would alleviate some of the financial burden faced by low-income and middle-class citizens without creating vast government setbacks.
• The third proposed solution is full debt cancellation. While this would help many individuals, the financial setback for the nation would be too grave.
• As you can see, there are many options for addressing the student loan debt problem. However, the best solution is the cancellation of $10,000.

Monroe’s Motivated Sequence Format

Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results and wrote about it in his book Monroe’s Principles of Speech (1951). It is now known as Monroe’s Motivated Sequence . This is a well-used and time-proven method to organize persuasive speeches for maximum impact. It is most often used for speeches dealing with questions of policy. You can use it for various situations to create and arrange the components of any persuasive message. The five steps are explained below and should be followed explicitly and in order to have the greatest impact on the audience.

Step One: Attention

In this step, you must get the attention of the audience. The speaker brings attention to the importance of the topic as well as their own credibility and connection to the topic. This step of the sequence should be completed in your introduction like in other speeches you have delivered in class. Review chapter 9 for some commonly used attention-grabber strategies.

Step Two: Need

In this step, you will establish the need; you must define the problem and build a case for its importance. Later in this chapter, you will find that audiences seek logic in their arguments, so the speaker should address the underlying causes and the external effects of a problem. It is important to make the audience see the severity of the problem, and how it affects them, their families, and/or their community. The harm , or problem that needs changing, can be physical, financial, psychological, legal, emotional, educational, social, or a combination thereof. It must be supported by evidence. Ultimately, in this step, you outline and showcase that there is a true problem that needs the audience’s immediate attention. For example, it is not enough to say “pollution is a problem in Florida,” you must demonstrate it with evidence that showcases that pollution is a problem. For example, agricultural runoff is said to cause dangerous algal blooms on Florida’s beaches. You could show this to your audience with research reports, pictures, expert testimony, etc.

Step Three: Satisfaction

In this step, the need must be “satisfied” with a solution. As the speaker, this is when you present the solution and describe it, but you must also defend that it works and will address the causes and symptoms of the problem. Do you recall “need, plan, and practicality”? This step involves the plan and practicality elements. This is not the section where you provide specific steps for the audience to follow. Rather, this is the section where you describe “the business” of the solution. For example, you might want to change the voting age in the United States. You would not explain how to do it here; you would explain the plan – what the new law would be – and its practicality – how that new law satisfies the problem of people not voting. Satisfy the need!

Step Four: Visualization

In this step, your arguments must look to the future either positively or negatively, or both. If positive, the benefits of enacting or choosing your proposed solution are explained. If negative, the disadvantages of not doing anything to solve the problem are explained. The purpose of visualization is to motivate the audience by revealing future benefits or using possible fear appeals by showing future harms if no changes are enacted. Ultimately, the audience must visualize a world where your solution solves the problem. What does this new world look like? If you can help the audience picture their role in this new world, you should be able to get them to act. Describe a future where they fail to act, and the problem persists or is exacerbated. Or, help them visualize a world where their adherence to the steps you outlined in your speech remediates the problem.

Step Five: Action

In the final step of Monroe’s Motivated Sequence, we tell the audience exactly what needs to be done by them . Not a general “we should lower the voting age” statement, but rather, the exact steps for the people sitting in front of you to take. If you really want to move the audience to action, this step should be a full main point within the body of the speech and should outline exactly what you need them to do. It isn’t enough to say “now, go vote!” You need to tell them where to click, who to write, how much to donate, and how to share the information with others in their orbit. In the action step, the goal is to give specific steps for the audience to take, as soon as possible, to move toward solving the problem. So, while the satisfaction step explains the solution overall, the action section gives concrete ways to begin making the solution happen. The more straightforward and concrete you can make the action step, the better. People are more likely to act if they know how accessible the action can be. For example, if you want your audience to be vaccinated against the hepatitis B virus (HBV), you can give them directions to a clinic where vaccinations are offered and the hours of that location. Do not leave anything to chance. Tell them what to do. If you have effectively convinced them of the need/problem, you will get them to act, which is your overall goal.

Claim-to-Proof Pattern

A claim-to-proof pattern provides the audience with reasons to accept your speech proposition (Mudd & Sillars, 1962). State your claim (your thesis) and then prove your point with reasons (main points). The proposition is presented at the beginning of the speech, and in the preview, tells the audience how many reasons will be provided for the claim. Do not reveal too much information until you get to that point in your speech. We all hear stories on the news about someone killed by a handgun, but it is not every day that it affects us directly, or that we know someone who is affected by it. One student told a story of a cousin who was killed in a drive-by shooting, and he was not even a member of a gang.

Here is how the setup for this speech would look:

Thesis and Policy Claim: Handgun ownership in America continues to be a controversial subject, and I believe that private ownership of handguns should have limitations.

Preview: I will provide three reasons why handgun ownership should be limited.

When presenting the reasons for accepting the claim, it is important to consider the use of primacy-recency . If the audience is against your claim, put your most important argument first. For this example, the audience believes in no background checks for gun ownership. As a result, this is how the main points may be written to try and capture the audience who disagrees with your position. We want to get their attention quickly and hold it throughout the speech. You will also need to support these main points. Here is an example:

• The first reason background checks should be mandatory is that when firearms are too easily accessed by criminals, more gun violence occurs.
• A second reason why background checks should be mandatory is that they would lower firearm trafficking.

Moving forward, the speaker would select one or two other reasons to bring into the speech and support them with evidence. The decision on how many main points to have will depend on how much time you have for this speech, and how much research you can find on the topic. If this is a pattern your instructor allows, speak with them about sample outlines. This pattern can be used for fact, value, or policy speeches.

Methods of Persuasion

The three methods of persuasion were first identified by Aristotle, a Greek philosopher in the time of Ancient Greece. In his teachings and book, Rhetoric, he advised that a speaker could persuade their audience using three different methods: Ethos (persuasion through credibility), Pathos (persuasion through emotion), and Logos (persuasion through logic). In fact, he said these are the three methods of persuasion a speaker must rely on.

Figure 10.3: Aristotle 3

By definition, ethos is the influence of a speaker’s credibility, which includes character, competence, and charisma. Remember in earlier chapters when we learned about credibility? Well, it plays a role here, too. The more credible or believable you are, the stronger your ethos. If you can make an audience see you believe in what you say and have knowledge about what you say, they are more likely to believe you and, therefore, be more persuaded by you. If your arguments are made based on credibility and expertise, then you may be able to change someone’s mind or move them to action. Let’s look at some examples.

If you are considering joining the U.S. Air Force, do you think someone in a military uniform would be more persuasive than someone who was not in uniform? Do you think a firefighter in uniform could get you to make your house more fire-safe than someone who was not in uniform? Their uniform contributes to their ethos. Remember, credibility comes from audience perceptions – how they perceive you as the speaker. You may automatically know they understand fire safety without even opening their mouths to speak. If their arguments are as strong as the uniform, you may have already started putting your fire emergency kit together! Ultimately, we tend to believe in people in powerful positions. We often obey authority figures because that’s what we have been taught to do. In this case, it works to help us persuade an audience.

Advertising campaigns also use ethos well. Think about how many celebrities sell you products. Whose faces do you regularly see? Taylor Swift, Kerry Washington, Kylie Jenner, Jennifer Aniston? Do they pick better cosmetics than the average woman, or are they using their celebrity influence to persuade you to buy? If you walk into a store to purchase makeup and remember which ones are Kylie Jenner’s favorite makeup, are you more likely to purchase it? Pop culture has power, which is why you see so many celebrities selling products on social media. Now, Kylie may not want to join you in class for your speech (sorry!), so you will have to be creative with ethos and incorporate experts through your research and evidence. For example, you need to cite sources if you want people to get a flu shot, using a doctor’s opinion or a nurse’s opinion is critical to get people to make an appointment to get the shot. You might notice that even your doctor shares data from research when discussing your healthcare. Similarly, y ou have to be credible. You need to become an authority on your topic, show them the evidence, and persuade them using your character and charisma.

Finally, ethos also relates to ethics. The audience needs to trust you and your speech needs to be truthful. Most importantly, this means ethical persuasion occurs through ethical methods – you should not trick your audience into agreeing with you. It also means your own personal involvement is important and the topic should be something you are either personally connected to or passionate about. For example, if you ask the audience to adopt a puppy from a rescue, will your ethos be strong if you bought your puppy from a pet store or breeder? How about asking your audience to donate to a charity; have you supported them yourself? Will the audience want to donate if you haven’t ever donated? How will you prove your support? Think about your own role in the speech while you are also thinking about the evidence you provide.

The second appeal you should include in your speech is pathos , an emotional appeal . By definition, pathos appeals evoke strong feelings or emotions like anger, joy, desire, and love. The goal of pathos is to get people to feel something and, therefore, be moved to change their minds or to act. You want your arguments to arouse empathy, sympathy, and/or compassion. So, for persuasive speeches, you can use emotional visual aids or thoughtful stories to get the audience’s attention and hook them in. If you want someone to donate to a local women’s shelter organization to help the women further their education at the local community college, you might share a real story of a woman you met who stayed at the local shelter before earning her degree with the help of the organization. We see a lot of advertisement campaigns rely on this. They show injured military veterans to get you to donate to the Wounded Warriors Project , or they show you injured animals to get you to donate to animal shelters. Are you thinking about how your own topic is emotional yet? We hope so!

In addition, we all know that emotions are complex. So, you can’t just tell a sad story or yell out a bad word to shock them and think they will be persuaded. You must ensure the emotions you engage relate directly to the speech and the audience. Be aware that negative emotions can backfire, so make sure you understand the audience, so you will know what will work best. Don’t just yell at people that they need to brush their teeth for two minutes or show a picture of gross teeth; make them see the benefits of brushing for two minutes by showing beautiful teeth too.

Emotional appeals also need to be ethical and incorporated responsibly. Consider a persuasive speech on distracted driving. If your audience is high school or college students, they may be mature enough to see an emotional video or photo depicting the devastating consequences of distracted driving. If you’re teaching an elementary school class about car safety (e.g., keeping your seatbelt on, not throwing toys, etc.), it would be highly inappropriate to scare them into compliance by showing a devastating video of a car accident. As an ethical public speaker, it is your job to use emotional appeals responsibly.

One way to do this is to connect to the theory by Abraham Maslow, Maslow’s Hierarchy of Needs, which states that our actions are motivated by basic (physiological and safety), psychological (belongingness, love, and esteem), and self-fulfillment needs (self-actualization). To persuade, we have to connect what we say to the audience’s real lives. Here is a visual of Maslow’s Hierarchy of Needs Pyramid:

Figure 10.4: Maslow’s Hierarchy of Needs 4

Notice the pyramid is largest at the base because our basic needs are the first that must be met. Ever been so hungry you can’t think of anything except when and what you will eat? (Hangry anyone?) Well, you can’t easily persuade people if they are only thinking about food. It doesn’t mean you need to bring snacks to your speech class on the day of your speech (albeit, this might be relevant to a food demonstration speech). Can you think about other ways pathos connects to this pyramid? How about safety and security needs, the second level on the hierarchy? Maybe your speech is about persuading people to purchase more car insurance. You might argue they need more insurance so they can feel safer on the road. Or maybe your family should put in a camera doorbell to make sure the home is safe. Are you seeing how we can use arguments that connect to emotions and needs simultaneously?

The third level in Maslow’s Hierarchy of Needs, love and belongingness, is about the need to feel connected to others. This need level is related to the groups of people we spend time with like friends and family. This also relates to the feeling of being “left out” or isolated from others. If we can use arguments that connect us to other humans, emotionally or physically, we will appeal to more of the audience. If your topic is about becoming more involved in the church or temple, you might highlight the social groups one may join if they connect to the church or temple. If your topic is on trying to persuade people to do a walk for charity, you might showcase how doing the event with your friends and family becomes a way of raising money for the charity and carving out time with, or supporting, the people you love. For this need, your pathos will be focused on connection. You want your audience to feel like they belong in order for them to be persuaded. People are more likely to follow through on their commitments if their friends and family do it. We know that if our friends go to the party, we are more likely to go, so we don’t have FOMO (fear of missing out). The same is true for donating money; if your friends have donated to a charity, you might want to be “in” the group, so you would donate also.

Finally, we will end this pathos section with an example that connects Maslow’s Hierarchy of Needs to pathos. Maybe your speech is to convince people to remove the Instagram app from their phones, so they are less distracted from their life. You could argue staying away from social media means you won’t be threatened online (safety), you will spend more real-time with your friends (belongingness), and you will devote more time to writing your speech outlines (esteem and achievement). Therefore, you can use Maslow’s Hierarchy of Needs as a roadmap for finding key needs that relate to your proposition which helps you incorporate emotional appeals.

The third and final appeal Aristotle described is logos , which, by definition, is the use of logical and organized arguments that stem from credible evidence supporting your proposition. When the arguments in your speech are based on logic, you are utilizing logos. You need experts in your corner to persuade; you need to provide true, raw evidence for someone to be convinced. You can’t just tell them something is good or bad for them, you have to show it through logic. You might like to buy that product, but how much does it cost? When you provide the dollar amount, you provide some logos for someone to decide if they can and want to purchase that product. How much should I donate to that charity? Provide a dollar amount reasonable for the given audience, and you will more likely persuade them. If you asked a room full of students to donate $500.00 to a charity, it isn’t logical. If you asked them to donate $10.00 instead of buying lattes for two days, you might actually persuade them.

So, it is obvious that sources are a part of logos, but so is your own honest involvement with the topics. If you want people to vote, you need to prove voting matters and make logical appeals to vote. We all know many people say, “my vote doesn’t count.” Your speech needs to logically prove that all votes count, and you need to showcase that you always vote in the local and national elections. In this example, we bring together your ethos and your pathos to sell us on the logos. All three appeals together help you make your case. Audiences are not only persuaded by experts, or by emotions, they want it all to make sense! Don’t make up a story to “make it fit”. Instead, find a real story that is truthful, emotional, and one your audience can relate to make your speech logical from beginning to end and, therefore, persuasive.

Reasoning and Fallacies in Your Speech

In this chapter, we have provided you with several important concepts in the persuasive speech process, including patterns of organization and methods of persuasion. Now, we want to make sure your speech content is clear and includes strong and appropriate arguments. You have done extensive research to support the claims you will make in your speech, but we want to help you ensure that your arguments aren’t flawed. Thus, we will now look at different forms of reasoning and fallacies (or errors) to avoid in your logic.

Thus far, you have read how Aristotle’s proofs can and should be used in a persuasive speech. But, you might wonder how that influences the approach you take in writing your speech outline. You already know your research needs to be credible, and one way to do this is through research. Let’s now put this all together by explaining how reasoning is used in a speech, as well as the fallacies, or errors in reasoning, that often occur when speechwriting.

You may have seen graduation requirements include the category of critical thinking, which is the ability to think about what information you are given and make sense of it to draw conclusions. Today, colleges, universities, and employers are seeking individuals who have these critical thinking skills. Critical thinking can include abilities like problem-solving or decision-making. How did you decide on which college to start your higher educational journey? Was it a decision based on finances, being close to home, or work? This decision involved critical thinking. Even if you had an emotional investment in this decision (pathos), you still needed to use logic, or logos, in your thought process. Reasoning is the process of constructing arguments in a logical way. The use of evidence, also known as data , is what we use to prove our claims. We have two basic and important approaches for how we come to believe something is true. These are known as induction and deduction. Let us explain.

Inductive Reasoning

You have probably used inductive reasoning in your life without even knowing it! Inductive reasoning is a type of reasoning in which examples or specific instances are used to provide strong evidence for (though not absolute proof of) the truth of the conclusion (Garcia, 2022). In other words, you are led to a conclusion through your “proof”. With inductive reasoning, we are exposed to several different examples of a situation, and from those examples, we conclude a general truth because there is no theory to test. Think of it this way: you first make an observation, then, observe a pattern, and finally, develop a theory or general conclusion.

For instance, you visit your local grocery store daily to pick up necessary items. You notice that on Sunday, two weeks ago, all the clerks in the store were wearing football jerseys. Again, last Sunday, the clerks wore their football jerseys. Today, also a Sunday, they’re wearing them again. From just these three observations, you may conclude that on Sundays, these supermarket employees wear football jerseys to support their favorite teams. Can you conclude that this pattern holds indefinitely? Perhaps not; the phenomenon may only take place during football season. Hypotheses typically need much testing before confirmation. However, it seems likely that if you return next Sunday wearing a football jersey, you will fit right in.

In another example, imagine you ate an avocado, and soon afterward, the inside of your mouth swelled. Now imagine a few weeks later you ate another avocado and again the inside of your mouth swelled. The following month, you ate yet another avocado, and you had the same reaction as the last two times. You are aware that swelling on the inside of your mouth can be a sign of an allergy to avocados. Using induction, you conclude, more likely than not, you are allergic to avocados.

Data (evidence): After I ate an avocado, the inside of my mouth was swollen (1st time).

Data (evidence): After I ate an avocado, the inside of my mouth was swollen (2nd time).

Data (evidence): I ate an avocado, and the inside of my mouth was swollen (3rd time).

Additional Information: Swollen lips can be a sign of a food allergy.

Conclusion: Likely, I am allergic to avocados.

Inductive reasoning can never lead to absolute certainty. Instead, induction allows you to say, given the examples provided for support, the conclusion is most likely true. Because of the limitations of inductive reasoning, a conclusion will be more credible if multiple lines of reasoning are presented in its support. This is how inductive reasoning works. Now, let’s examine four common methods of inductive reasoning to help you think critically about your persuasive speech.

An analogy allows you to draw conclusions about an object or phenomenon based on similarities to something else (Garcia, 2022). Sometimes the easiest way to understand reasoning is to start with a simple analogy. An avid DIY enthusiast may love to paint -walls, furniture, and objects. To paint well, you need to think about what materials you will need, a knowledge of the specific steps to paint, and the knowledge of how to use an approach to painting so that your paint doesn’t run and your project comes out perfectly! Let’s examine how this example works as an analogy.

Analogies can be figurative or literal. A figurative analogy compares two things that share a common feature, but are still different in many ways. For example, we could say that painting is like baking; they both involve making sure that you have the correct supplies and follow a specific procedure. There are similarities in these features, but there are profound differences. However, a literal analogy is where the two things under comparison have sufficient or significant similarities to be compared fairly (Garcia, 2022). A literal analogy might compare different modalities at the school where your authors teach. If we claim that you should choose Florida SouthWestern State College’s face-to-face courses rather than enrolling in online courses , we could make literal comparisons of the courses offered, available student services, or the classroom atmosphere, for instance.

If we use the more literal analogy of where you choose to go to college, we are using an analogy of two similar “things,” and hopefully, this makes your analogy carry more weight. What this form of reasoning does is lead your audience to a conclusion.  When we address fallacies later in this chapter, you will see that comparing two things that are not similar enough could lead you might make an error, or what we call a false analogy fallacy.

Generalization

Another effective form of reasoning is through the use of generalizations. Generalization is a form of inductive reasoning that draws conclusions based on recurring patterns or repeated observations (Garcia, 2022), observing multiple examples and looking for commonalities in those examples to make a broad statement about them. For example, if I tried four different types of keto bread (the new craze), and found that each of them tasted like Styrofoam , I could generalize and say all keto bread is NOT tasty! Or, if in your college experience, you had two professors that you perceived as “bad professors,” you might take a big leap and say that all professors at your campus are “bad.” As you will see later in the discussion on fallacies, this type of reasoning can get us into trouble if we draw a conclusion without sufficient evidence, also known as a hasty generalization.  Have you ever drawn a conclusion about a person or group of people after only one or two experiences with them? Have you ever decided you disliked a pizza place because you didn’t like the pizza the first time you tried it? Sometimes, we even do this in our real lives.

Causal Reasoning

Causal reasoning is a form of inductive reasoning that seeks to make cause-effect connections (Garcia, 2022). We don’t typically give this a lot of thought. In the city where one of your authors lives, there are periodic street closures with cones up or signs to redirect drivers. The past several times this has happened, it has been because there was a community 5K run. It is easy to understand why each time I see cones I assume there is a 5K event. However, there could be a completely different cause that I didn’t even think about. The cones could be there due to a major accident or road work.

Reasoning from Sign

Reasoning from sign is a form of inductive reasoning in which conclusions are drawn about phenomena based on events that precede or co-exist with (but do not cause) a subsequent event (Garcia, 2022). In Southern California, a part of the country with some of the worst droughts, one may successfully predict when summer is coming. The lawn begins to die, and the beautiful gardens go limp. All of this occurs before the temperature reaches 113 degrees and before the calendar changes from spring to summer. Based on this observation, there are signs that summer has arrived.

Like many forms of reasoning, it is easy to confuse “reasoning from sign” with “causal reasoning.” Remember, that for this form of reasoning, we looked at an event that preceded another, or co-existed, not an event that occurred later. IF the weather turned to 113 degrees, and then the grass and flowers began to die, then it could be causal.

Deductive Reasoning

The second type of reasoning is known as deductive reasoning , or deduction, which is a conclusion based on the combination of multiple premises that are generally assumed to be true (Garcia, 2022). Whereas with inductive reasoning, we were led to a conclusion, deductive reasoning starts with the overall statement and then identifies examples that support it to reach the conclusion.

Deductive reasoning is built on two statements whose logical relationship should lead to a third statement that is an unquestionably correct conclusion, as in the following example:

Grocery store employees wear football jerseys on Sundays.

Today is Sunday.

Grocery store employees will be wearing football jerseys today.

Suppose the first statement is true (Grocery store employees wear football jerseys on Sundays) and the second statement is true (Today is Sunday). In that case, the conclusion (Grocery store employees will be wearing football jerseys today) is reasonably expected. If a group must have a certain quality, and an individual is a member of that group, then the individual must have that quality.

Unlike inductive reasoning, deductive reasoning allows for certainty as long as certain rules are followed.

Fallacies in Reasoning

As you might recall from our discussion, we alluded to several fallacies. Fallacies are errors in reasoning logic or making a mistake when constructing an inductive or deductive argument. There are dozens of fallacies we could discuss here, but we will highlight those we find to be the most common. Our goal is to help you think through the process of writing your persuasive speech so that it is based on sound reasoning with no fallacies in your arguments.

Table 10.1 describes fifteen fallacies that can be avoided once you understand how to identify them.

Table 10.1: Fallacies

In this chapter, you can feel confident that you have learned what you need to know to complete an effective persuasive speech. We have defined persuasion, explained speech propositions and patterns, and offered strategies to persuade, including ways to use logic. We also helped you learn more about inductive and deductive reasoning, and all of the various ways these methods help you construct your speeches. Finally, we provided you with the most common fallacies that could trip you up if you aren’t careful. The goal is to be clear, logical, and persuasive! Motivate your audience. Hey, have you been persuaded to start your speech outline yet? We hope so!

Reflection Questions

• What is the difference between propositions of fact, value, and policy?
• How will you determine which pattern of organization to use for your persuasive speech?
• How might you use ethos, pathos, and logos effectively in your speech? How can you write these three proofs into your content?
• What form(s) of reasoning will you use in your speech? How can you ensure you are not using any fallacies?

Appeal to Novelty

Appeal to Tradition

Circular Reasoning

Claim-to-Proof

Critical Thinking

Emotional Appeal

False Analogy

False Cause

Figurative Analogy

Hasty Generalization

Literal Analogy

Maslow’s Hierarchy of Needs

Monroe’s Motivated Sequence

Non-Sequitur

Primacy-recency

Problem-Cause-Solution

Problem-Solution

Proposition

Question of Fact

Question of Policy

Question of Value

Red Herring

Slippery Slope

Sweeping Generalization

Two Wrongs Make a Right

Garcia, A. R. (2022). Inductive and Deductive Reasoning. Retrieved May 5, 2022, from https://englishcomposition.org/advanced-writing/inductive-and-deductive-reasoning/.

Monroe, A. H. (1949). Principles and types of speech . Glenview, IL: Scott, Foresman and Company.

Mudd, C. S. & Sillars, M.O. (1962), Speech; content and communication. San Francisco, CA: Chandler Publishing Company.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

• Should pets be adopted rather than bought from a breeder?
• Should wild animals be tamed?
• Should people be allowed to own exotic animals like monkeys?
• Should all zoos and aquariums be closed?

Arts/Culture

• Should art and music therapy be covered by health insurance?
• Should graffiti be considered art?
• Should all students be required to learn an instrument in school?
• Should automobile drivers be required to take a test every three years?
• Are sports cars dangerous?
• Should bicycles share the roads with cars?
• Should bicycle riders be required by law to always wear helmets?

Business and economy

• Do introverts make great leaders?
• Does owning a business leave you feeling isolated?
• What is to blame for the rise in energy prices?
• Does hiring cheaper foreign employees hurt the economy?
• Should interns be paid for their work?
• Should employees receive bonuses for walking or biking to work?
• Should tipping in restaurants be mandatory?
• Should boys and girls should be taught in separate classrooms?
• Should schools include meditation breaks during the day?
• Should students be allowed to have their mobile phones with them during school?
• Should teachers have to pass a test every decade to renew their certifications?
• Should online teaching be given equal importance as the regular form of teaching?
• Is higher education over-rated?
• What are the best ways to stop bullying?
• Should people with more than one DUI lose their drivers’ licenses?
• Should prostitution be legalised?
• Should guns be illegal in the US?
• Should cannabis be legalised for medical reasons?
• Is equality a myth?
• Does what is “right” and “wrong” change from generation to generation?
• Is there never a good enough reason to declare war?
• Should governments tax sugary drinks and use the revenue for public health?
• Has cosmetic surgery risen to a level that exceeds good sense?
• Is the fast-food industry legally accountable for obesity?
• Should school cafeterias only offer healthy food options?
• Is acupuncture a valid medical technique?
• Should assisted suicide be legal?
• Does consuming meat affect health?
• Is dieting a good way to lose weight?

Law and politics

• Should voting be made compulsory?
• Should the President (or similar position) be allowed to serve more than two terms?
• Would poverty reduce by fixing housing?
• Should drug addicts be sent for treatment in hospitals instead of prisons?
• Would it be fair for the government to detain suspected terrorists without proper trial?
• Is torture acceptable when used for national security?
• Should celebrities who break the law receive stiffer penalties?
• Should the government completely ban all cigarettes and tobacco products
• Is it wrong for the media to promote a certain beauty standard?
• Is the media responsible for the moral degradation of teenagers?
• Should advertising be aimed at children?
• Has freedom of press gone too far?
• Should prayer be allowed in public schools?
• Does religion have a place in government?
• How do cults differ from religion?

Science and the environment

• Should recycling be mandatory?
• Should genetically modified foods be sold in supermarkets?
• Should parents be allowed to choose the sex of their unborn children?
• Should selling plastic bags be completely banned in shops?
• Should smoking in public places be banned?
• Should professional female athletes be paid the same as male athletes in the same sport?
• Should doping be allowed in professional sports?
• Should schools be required to teach all students how to swim?
• How does parental pressure affect young athletes?
• Will technology reduce or increase human employment opportunities?
• What age should children be allowed to have mobile phones?
• Should libraries be replaced with unlimited access to e-books?
• Should we recognize Bitcoin as a legal currency?
• Should bloggers and vloggers be treated as journalists and punished for indiscretions?
• Has technology helped connect people or isolate them?
• Should mobile phone use in public places be regulated?
• Do violent video games make people more violent?

World peace

• What is the safest country in the world?
• Is planetary nuclear disarmament possible?
• Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

• Research thoroughly
• Think about all of the different viewpoints
• Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
• How involved are you with this topic – are you a key character?
• Have you contributed to this area, perhaps through blogs, books, papers and products.
• How qualified are you to speak on this topic?
• Do you have personal experience in it? How many years?
• How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog  Persuasive Speech Outline and Ideas .

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

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Sat / act prep online guides and tips, 105 interesting persuasive speech topics for any project.

General Education

Are you struggling to find good persuasive speech topics? It can be hard to find a topic that interests both you and your audience, but in this guide we've done the hard work and created a list of 105 great persuasive speech ideas. They're organized into ten categories and cover a variety of topics, so you're sure to find one that interests you.

In addition to our list, we also go over which factors make good persuasive speech topics and three tips you should follow when researching and writing your persuasive speech.

What Makes a Good Persuasive Speech Topic?

What makes certain persuasive speech topics better than others? There are numerous reasons, but in this section we discuss three of the most important factors of great topics for a persuasive speech.

It's Something You Know About or Are Interested in Learning About

The most important factor in choosing and creating a great persuasive speech is picking a topic you care about and are interested in. You'll need to do a lot of research on this topic, and if it's something you like learning about, that'll make the process much easier and more enjoyable. It'll also help you sound passionate and informed when you talk, both important factors in giving an excellent persuasive speech.

It's a Topic People Care About

In fourth grade, after being told I could give a persuasive speech on any topic I wanted to , I chose to discuss why the Saguaro cactus should be the United State's national plant. Even though I gave an impassioned talk and drew a life-size Saguaro cactus on butcher paper to hang behind me, I doubt anyone enjoyed the speech much.

I'd recently returned from a family vacation to Arizona where I'd seen Saguaro cacti for the first time and decided they were the coolest thing ever. However, most people don't care that much about Saguaro cacti, and most people don't care what our national plant is or if we even have one (for the record, the US has a national flower, and it's the rose).

Spare yourself the smattering of bored applause my nine-old self got at the end of my speech and choose something you think people will be interested in hearing about. This also ties into knowing your audience, which we discuss more in the final section.

It Isn't Overdone

When I was in high school, nearly every persuasive speech my classmates and I were assigned was the exact same topic: should the drinking age be lowered to 18? I got this prompt in English class, on standardized tests, in speech and debate class, etc. I've written and presented about it so often I could probably still rattle off all the main points of my old speeches word-for-word.

You can imagine that everyone's eyes glazed over whenever classmates gave their speeches on this topic. We'd heard about it so many times that, even if it was a topic we cared about, speeches on it just didn't interest us anymore.

The are many potential topics for a persuasive speech. Be wary of choosing one that's cliche or overdone. Even if you give a great speech, it'll be harder to keep your audience interested if they feel like they already know what you're going to say.

An exception to this rule is that if you feel you have a new viewpoint or facts about the topic that currently aren't common knowledge. Including them can make an overdone topic interesting. If you do this, be sure to make it clear early on in your speech that you have unique info or opinions on the topic so your audience knows to expect something new.

105 Topics for a Persuasive Speech

Here's our list of 105 great persuasive speech ideas. We made sure to choose topics that aren't overdone, yet that many people will have an interest in, and we also made a point of choosing topics with multiple viewpoints rather than simplistic topics that have a more obvious right answer (i.e. Is bullying bad?). The topics are organized into ten categories.

Arts/Culture

• Should art and music therapy be covered by health insurance?
• Should all students be required to learn an instrument in school?
• Should all national museums be free to citizens?
• Should graffiti be considered art?
• Should offensive language be removed from works of classic literature?
• Are paper books better than e-books?
• Should all interns be paid for their work?
• Should employees receive bonuses for walking or biking to work?
• Will Brexit hurt or help the UK's economy?
• Should all people over the age of 65 be able to ride the bus for free?
• Should the federal minimum wage be increased?
• Should tipping in restaurants be mandatory?
• Should Black Friday sales be allowed to start on Thanksgiving?
• Should students who bully others be expelled?
• Should all schools require students wear uniforms?
• Should boys and girls be taught in separate classrooms?
• Should students be allowed to listen to music during study hall?
• Should all elementary schools be required to teach a foreign language?
• Should schools include meditation or relaxation breaks during the day?
• Should grades in gym class affect students' GPAs?
• Should teachers get a bonus when their students score well on standardized tests?
• Should children of undocumented immigrants be allowed to attend public schools?
• Should students get paid for getting a certain GPA?
• Should students be allowed to have their cell phones with them during school?
• Should high school students be allowed to leave school during lunch breaks?
• Should Greek life at colleges be abolished?
• Should high school students be required to volunteer a certain number of hours before they can graduate?
• Should schools still teach cursive handwriting?
• What are the best ways for schools to stop bullying?
• Should prostitution be legalized?
• Should people with more than one DUI lose their driver's license?
• Should people be required to shovel snow from the sidewalks in front of their house?
• Should minors be able to drink alcohol in their home if they have their parent's consent?
• Should guns be allowed on college campuses?
• Should flag burning as a form of protest be illegal?
• Should welfare recipients be required to pass a drug test?
• Should white supremacist groups be allowed to hold rallies in public places?
• Should assault weapons be illegal?
• Should the death penalty be abolished?
• Should beauty pageants for children be banned?
• Is it OK to refuse to serve same-sex couples based on religious beliefs?
• Should transgender people be allowed to serve in the military?
• Is it better to live together before marriage or to wait?
• Should affirmative action be allowed?
• Should prisoners be allowed to vote?
• Should Columbus Day be replaced with Indigenous Peoples' Day?

Government/Politics

• Should the government spend more money on developing high-speed rail lines and less on building new roads?
• Should the government be allowed to censor internet content deemed inappropriate?
• Should Puerto Rico become the 51st state?
• Should Scotland declare independence from the United Kingdom?
• Whose face should be on the next new currency printed by the US?
• Should people convicted of drug possession be sent to recovery programs instead of jail?
• Should voting be made compulsory?
• Who was the best American president?
• Should the military budget be reduced?
• Should the President be allowed to serve more than two terms?
• Should a border fence be built between the United States and Mexico?
• Should countries pay ransom to terrorist groups in order to free hostages?
• Should minors be able to purchase birth control without their parent's consent?
• Should hiding or lying about your HIV status with someone you're sleeping with be illegal?
• Should governments tax soda and other sugary drinks and use the revenue for public health?
• Should high schools provide free condoms to students?
• Should the US switch to single-payer health care?
• Should healthy people be required to regularly donate blood?
• Should assisted suicide be legal?
• Should religious organizations be required to pay taxes?
• Should priests be allowed to get married?
• Should the religious slaughter of animals be banned?
• Should the Church of Scientology be exempt from paying taxes?
• Should women be allowed to be priests?
• Should countries be allowed to only accept refugees with certain religious beliefs?
• Should public prayer be allowed in schools?

Science/Environment

• Should human cloning be allowed?
• Should people be allowed to own exotic animals like tigers and monkeys?
• Should "animal selfies" in tourist locations with well-known animal species (like koalas and tigers) be allowed?
• Should genetically modified foods be sold in grocery stores?
• Should people be allowed to own pit bulls?
• Should parents be allowed to choose the sex of their unborn children?
• Should vaccinations be required for students to attend public school?
• What is the best type of renewable energy?
• Should plastic bags be banned in grocery stores?
• Should the United States rejoin the Paris Agreement?
• Should puppy mills be banned?
• Should fracking be legal?
• Should animal testing be illegal?
• Should offshore drilling be allowed in protected marine areas?
• Should the US government increase NASA's budget?
• Should Pluto still be considered a planet?
• Should college athletes be paid for being on a sports team?
• Should all athletes be required to pass regular drug tests?
• Should professional female athletes be paid the same as male athletes in the same sport?
• Are there any cases when athletes should be allowed to use steroids?
• Should college sports teams receive less funding?
• Should boxing be illegal?
• Should schools be required to teach all students how to swim?
• Should cheerleading be considered a sport?
• Should parents let their children play tackle football?
• Will robots reduce or increase human employment opportunities?
• What age should children be allowed to have a cell phone?
• Should libraries be replaced with unlimited access to e-books?
• Overall, has technology helped connect people or isolate them?
• Should self-driving cars be legal?
• Should all new buildings be energy efficient?
• Is Net Neutrality a good thing or a bad thing?
• Do violent video games encourage players to become violent in real life?

3 Bonus Tips for Crafting Your Persuasive Speech

Of course, giving a great persuasive speech requires more than just choosing a good topic. Follow the three tips below to create an outstanding speech that'll interest and impress your audience.

Do Your Research

For a persuasive speech, there's nothing worse than getting an audience question that shows you misunderstood the issue or left an important piece out. It makes your entire speech look weak and unconvincing.

Before you start writing a single word of your speech, be sure to do lots of research on all sides of the topic. Look at different sources and points of view to be sure you're getting the full picture, and if you know any experts on the topic, be sure to ask their opinion too.

Consider All the Angles

Persuasive speech topics are rarely black and white, which means there will be multiple sides and viewpoints on the topic. For example, for the topic "Should people be allowed to own pit bulls?" there are two obvious viewpoints: everyone should be allowed to own a pit bull if they want to, and no one should be allowed to own a pit bull. But there are other options you should also consider: people should only own a pit bull if they pass a dog training class, people should be able to own pit bulls, but only if it's the only dog they own, people should be able to own pi tbulls but only if they live a certain distance from schools, people should be able to own pit bulls only if the dog passes an obedience class, etc.

Thinking about all these angles and including them in your speech will make you seem well-informed on the topic, and it'll increase the quality of your speech by looking at difference nuances of the issue.

Know Your Audience

Whenever you give a speech, it's important to consider your audience, and this is especially true for persuasive speeches when you're trying to convince people to believe a certain viewpoint. When writing your speech, think about what your audience likely already knows about the topic, what they probably need explained, and what aspects of the topic they care about most. Also consider what the audience will be most concerned about for a certain topic, and be sure to address those concerns.

For example, if you're giving a speech to a Catholic organization on why you think priests should be allowed to marry, you don't need to go over the history of Catholicism or its core beliefs (which they probably already know), but you should mention any research or prominent opinions that support your view (which they likely don't know about). They may be concerned that priests who marry won't be as committed to God or their congregations, so be sure to address those concerns and why they shouldn't worry about them as much as they may think. Discussing your topic with people (ideally those with viewpoints similar to those of your future audience) before you give your speech is a good way to get a better understanding of how your audience thinks.

More Resources for Writing Persuasive Speeches

If you need more guidance or just want to check out some examples of great persuasive writing, consider checking out the following books:

• Lend Me Your Ears: Great Speeches in History by William Safire—This collection of great speeches throughout history will help you decide how to style your own argument.
• The Essentials of Persuasive Public Speaking by Sims Wyeth—For quick direct tips on public speaking, try this all-purpose guide.
• Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo—This popular book breaks down what makes TED talks work and how you can employ those skills in your own presentations.
• We Should All Be Feminists by Chimamanda Ngozi Adichie and Make Good Art by Neil Gaiman—These two recent speeches by contemporary writers offer stellar examples of how to craft a compelling (and engaging) argument.

Conclusion: Persuasive Speech Ideas

Good persuasive speech topics can be difficult to think of, but in this guide we've compiled a list of 105 interesting persuasive speech topics for you to look through.

The best persuasive speech ideas will be on a topic you're interested in, aren't overdone, and will be about something your audience cares about.

After you've chosen your topic, keep these three tips in mind when writing your persuasive speech:

• Do your research
• Consider all the angles
• Know your audience

What's Next?

Now that you have persuasive speech topics, it's time to hone your persuasive speech techniques. Find out what ethos, pathos, logos, and kairos are and how to use them here .

Looking to take your persuasive technique from speech to sheets (of paper)? Get our three key tips on how to write an argumentative essay , or learn by reading through our thorough breakdown of how to build an essay, step by step .

Want a great GPA? Check out our step-by-step guide to getting good grades in high school so you can have a stellar transcript.

Interested in learning about other great extracurricular opportunities? Learn more about job shadowing , community service , and volunteer abroad programs.

Still trying to figure out your courses? Check out our expert guide on which classes you should take in high school.

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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150 Good Persuasive Speech Topics for Students in 2024

April 1, 2024

Do you know that moment in your favorite film, when the soundtrack begins to swell and the main character stands up and delivers a speech so rousing, so impassioned, it has the entire room either weeping or cheering by the time it concludes? What distinguishes the effectiveness of such a speech is not only the protagonist’s stellar delivery but also the compelling nature of the subject matter at hand. Choosing an effective persuasive speech topic is essential for guaranteeing that your future speech or essay is as moving as these . If this sounds like a tall order, have no fear. Below you’ll find a list of some of the best and most interesting persuasive speech topics for high school students to tackle, from the playful (“Pets for President”) to the serious (“Should We Stop AI from Replacing Human Workers?”).

And if you’re craving more inspiration, feel free to check out this list of Great Debate Topics , which can be used to generate further ideas.

What is a Good Persuasive Speech?

Before we get to the list, we must address the question on everyone’s minds: what is a persuasive speech, and what the heck makes for a good persuasive speech topic? A persuasive speech is a speech that aims to convince its listeners of a particular point of view . At the heart of each persuasive speech is a central conflict . Note: The persuasive speech stands in contrast to a simple informative speech, which is intended purely to convey information. (I.e., an informative speech topic might read: “The History of Making One’s Bed,” while a persuasive speech topic would be: “Why Making One’s Bed is a Waste of Time”—understand?)

And lest you think that persuasive speeches are simply assigned by your teachers as a particularly cruel form of torture, remember that practicing your oratory skills will benefit you in all areas of life—from job interviews, to business negotiations, to your future college career in public policy or international relations . Knowing how to use your voice to enact meaningful change is a valuable skill that can empower you to make a difference in the world.

Components of a Great Persuasive Speech Topic

The ideal persuasive speech topic will inspire the audience to action via both logical arguments and emotional appeals. As such, we can summarize the question “what makes a good persuasive speech topic?” by saying that the topic must possess the following qualities:

• Timeliness and Relevance . Great persuasive speech topics grapple with a contemporary issue that is meaningful to the listener at hand. The topic might be a current news item, or it might be a long-standing social issue. In either case, the topic should be one with real-world implications.
• Complexity . A fruitful persuasive speech topic will have many facets. Topics that are controversial, with some gray area, lend themselves to a high degree of critical thinking. They also offer the speaker an opportunity to consider and refute all counterarguments before making a compelling case for his or her own position.
• Evidence . You want to be able to back up your argument with clear evidence from reputable sources (i.e., not your best friend or dog). The more evidence and data you can gather, the more sound your position will be. In addition, your audience will be more inclined to trust you.
• Personal Connection. Do you feel passionately about the topic you’ve chosen? If not, it may be time to go back to the drawing board. This does not mean you have to support the side you choose; sometimes, arguing for the opposing side of what you personally believe can be an effective exercise in building empathy and perspective. Either way, though, the key is to select a topic that you care deeply about. Your passion will be infectious to the audience.

150 Good Persuasive Speech Topics

• Should tech companies regulate the development of AI systems and automation to protect humans’ jobs?
• Should we limit screen time for children?
• Is it ethical for AI models like Dall-E to train themselves on artists’ work without the artists’ permission?
• Should the government regulate the use of personal drones?
• Is mass surveillance ethical? Does its threat to civil liberties outweigh its benefits?
• Are virtual reality experiences a valuable educational tool?
• Do the positive effects of powerful AI systems outweigh the risks?
• Do voice assistants like Siri and Alexa invade individuals’ privacy?
• Are cell phone bans in the classroom effective for improving student learning?
• Does the use of facial recognition technology in public violate individuals’ privacy?
• Should students be allowed to use ChatGPT and other AI tools for writing assignments?
• Should AI-generated art be allowed in art shows or contests?
• Who holds responsibility for accidents caused by self-driving cars: the driver or the car company?

Business and Economy

• Should we do away with the minimum wage? Why or why not?
• Is it ethical for companies to use unpaid internships as a source of labor?
• Does the gig economy benefit or harm workers?
• Is capitalism the best economic system?
• Is it ethical for companies to use sweatshops in developing countries?
• Should the government provide free healthcare for all citizens?
• Should the government regulate prices on pharmaceutical drugs?
• Should the government enact a universal base income?
• Should customers be required to tip a minimum amount in order to ensure food service workers make a living wage?
• Should someone’s tattoos or personal appearance factor into the hiring process?
• Should US workers have more vacation time?
• Is big game hunting beneficial for local communities?
• Should we legalize euthanasia?
• Is it ethical to use animals for medical research?
• Is it ethical to allow access to experimental treatments for terminally ill patients?
• Should we allow genetic engineering in humans?
• Is the death penalty obsolete?
• Should we allow the cloning of humans?
• Is it ethical to allow performance-enhancing drugs in sports?
• Should embryonic stem cell collection be allowed?
• Do frozen IVF embryos have rights?
• Should state and federal investigators be allowed to use DNA from genealogy databases?
• Should the government limit how many children a couple can have?
• Is spanking children an acceptable form of discipline?
• Should we allow parents to choose their children’s physical attributes through genetic engineering?
• Should we require parents to vaccinate their children?
• Should we require companies to give mandatory paternal and maternal leave?
• Should children be allowed to watch violent movies and video games?
• Should parents allow their teenagers to drink before they turn 21?
• Should the government provide childcare?
• Should telling your children about Santa Claus be considered lying?
• Should one parent stay home?
• Should parental consent be required for minors to receive birth control?
• Is it an invasion of privacy for parents to post photographs of their children on social media?

Social Media

• Should social media platforms ban political ads?
• Do the benefits of social media outweigh the downsides?
• Should the government hold social media companies responsible for hate speech on their platforms?
• Is social media making us more or less social?
• Do platforms like TikTok exacerbate mental health issues in teens?
• Should the government regulate social media to protect citizens’ privacy?
• Is it right for parents to monitor their children’s social media accounts?
• Should social media companies enact a minimum user age restriction?
• Should we require social media companies to protect user data?
• Should we hold social media companies responsible for cyberbullying?
• Should schools ban the use of social media from their networks?
• Should we be allowed to record others without their consent?
• Do online crime sleuths help or hurt criminal investigations?

Education – Persuasive Speech Topics 

• Would trade schools and other forms of vocational training benefit a greater number of students than traditional institutions of higher education?
• Should colleges use standardized testing in their admissions processes?
• Is forcing students to say the Pledge a violation of their right to freedom of speech?
• Should school districts offer bilingual education programs for non-native speakers?
• Should schools do away with their physical education requirements?
• Should schools incorporate a remote learning option into their curriculum?
• Should we allow school libraries to ban certain books?
• Should we remove historical figures who owned slaves from school textbooks and other educational materials?
• Should we have mixed-level classrooms or divide students according to ability?
• Should grading on a curve be allowed?
• Should graphic novels be considered literature?
• Should all students have to take financial literacy classes before graduating?
• Should colleges pay student athletes?
• Should we ban violent contact sports like boxing and MMA?
• Should sports leagues require professional athletes to stand during the national anthem?
• Should sports teams ban players like Kyrie Irving when they spread misinformation or hate speech?
• Should high schools require their athletes to maintain a certain GPA?
• Should the Olympic committee allow transgender athletes to compete?
• Should high schools ban football due to its safety risks to players?
• Should all high school students be required to play a team sport?
• Should sports teams be mixed instead of single-gender?
• Should there be different athletic standards for men and women?
• In which renewable energy option would the US do best to invest?
• Should the US prioritize space exploration over domestic initiatives?
• Should companies with a high carbon footprint be punished?
• Should the FDA ban GMOs?
• Would the world be a safer place without nuclear weapons?
• Does AI pose a greater threat to humanity than it does the potential for advancement?
• Who holds the most responsibility for mitigating climate change: individuals or corporations?
• Should we be allowed to resurrect extinct species?
• Are cancer screening programs ethical?

Social Issues – Persuasive Speech Topics

• College education: should the government make it free for all?
• Should we provide free healthcare for undocumented immigrants?
• Is physician-assisted suicide morally justifiable?
• Does social media have a negative impact on democracy?
• Does cancel culture impede free speech?
• Does affirmative action help or hinder minority groups in the workplace?
• Should we hold public figures and celebrities to a higher standard of morality?
• Should abortion be an issue that is decided at the federal or state level?
• Should the sex offender registry be available to the public?
• Should undocumented immigrants have a path to amnesty?
• Do syringe services programs reduce or increase harmful behaviors?
• Should there be a statute of limitations?
• Should those who are convicted of a crime be required to report their criminal history on job and housing applications?

Politics and Government

• Is the Electoral College still an effective way to elect the President of the US?
• Should we allow judges to serve on the Supreme Court indefinitely?
• Should the US establish a national gun registry?
• Countries like Israel and China require all citizens to serve in the military. Is this a good or bad policy?
• Should the police force require all its officers to wear body cameras while on duty?
• Should the US invest in the development of clean meat as a sustainable protein source?
• Should the US adopt ranked-choice voting?
• Should institutions that profited from slavery provide reparations?
• Should the government return land to Native American tribes?
• Should there be term limits for representatives and senators?
• Should there be an age limit for presidential candidates?
• Should women be allowed in special forces units?

Easy Persuasive Speech Topics

• Should schools have uniforms?
• Can video games improve problem-solving skills?
• Are online classes as effective as in-person classes?
• Should companies implement a four-day work week?
• Co-ed learning versus single-sex: which is more effective?
• Should the school day start later?
• Is homework an effective teaching tool?
• Are electric cars really better for the environment?
• Should schools require all students to study a foreign language?
• Do professional athletes get paid too much money?

Fun Persuasive Speech Topics

• Should we allow pets to run for public office?
• Does pineapple belong on pizza?
• Would students benefit from schools swapping out desks with more comfortable seating arrangements (i.e., bean bag chairs and couches)?
• Is procrastination the key to success?
• Should Americans adopt British accents to sound more intelligent?
• The age-old dilemma: cats or dogs?
• Should meme creators receive royalties when their memes go viral?
• Should there be a minimum drinking age for coffee?
• Are people who make their beds every day more successful than those who don’t?

Interesting Persuasive Speech Topics

• Is the movie ranking system an effective way to evaluate the appropriateness of films?
• Should the government place a “health tax” on junk food?
• Is it ethical to create artificial life forms that are capable of complex emotions?
• Should parents let children choose their own names?
• Creating clones of ourselves to serve as organ donors: ethical or not?
• Is it ethical to engineer humans to be better and more optimized than nature intended?
• Should we adopt a universal language to communicate with people from all countries?
• Should there be a penalty for people who don’t vote?
• Should calories be printed on menus?
• Does tourism positively or negatively impact local communities?
• When used by non-Natives, are dreamcatchers cultural appropriation?
• Should companies require their employees to specify pronouns in their signature line?
• Should commercial fishing be banned?
• Are cemeteries sustainable?
• Is it okay to change the race, culture, and/or gender of historical figures in movies or TV shows?

I’ve Chosen My Topic, Now What?

Once you’ve selected your topic, it’s time to get to work crafting your argument. Preparation for a persuasive speech or essay involves some key steps, which we’ve outlined for you below.

How to Create a Successful Persuasive Speech, Step by Step

• Research your topic. Read widely and smartly. Stick to credible sources, such as peer-reviewed articles, published books, government reports, textbooks, and news articles. The right sources and data will be necessary to help you establish your authority. As you go, take notes on the details and nuances of your topic as well as potential counterarguments. Research the counterarguments, too.
• Choose an angle. For example, if you chose the topic “Should we limit screen time for children?” your speech should come down firmly on one side of that debate. If your topic is frequently debated, such as abortion, capital punishment, gun control, social media, etc. try to find a niche angle or new research. For example, instead of “Should abortion be legal?” you might consider “Should you be able to order abortion pills online?” Another example: “Should the death penalty be banned?” might become “How long is it ethical for someone to stay on death row?” If you do some digging, even the most cliche topics have incredibly interesting and relatively unexplored sub-topics.
• Create an outline. Your outline should include an introduction with a thesis statement, a body that uses evidence to elaborate and support your position while refuting any counterarguments, and a conclusion. The conclusion will both summarize the points made earlier and serve as your final chance to persuade your audience.
• Write your speech. Use your outline to help you as well as the data you’ve collected. Remember: this is not dry writing; this writing has a point of view, and that point of view is yours . Accordingly, use anecdotes and examples to back up your argument. The essential components of this speech are logos (logic), ethos (credibility), and pathos (emotion) . The ideal speech will use all three of these functions to engage the audience.

How to Practice and Deliver a Persuasive Speech

• Talk to yourself in the mirror, record yourself, and/or hold a practice speech for family or friends. If you’ll be using visual cues, a slide deck, or notecards, practice incorporating them seamlessly into your speech. You should practice until your speech feels very familiar, at least 5-10 times.
• Practice body language. Are you making eye contact with your audience, or looking at the ground? Crossing your arms over your chest or walking back and forth across the room? Playing with your hair, cracking your knuckles, or picking at your clothes? Practicing what to do with your body, face, and hands will help you feel more confident on speech day.
• Take it slow. It’s common to talk quickly while delivering a speech—most of us want to get it over with! However, your audience will be able to connect with you much more effectively if you speak at a moderate pace, breathe, and pause when appropriate.
• Give yourself grace. How you recover from a mistake is much more important than the mistake itself. Typically, the best approach is to good-naturedly shrug off a blip and move on. 99% of the time, your audience won’t even notice!

Good Persuasive Speech Topics—Final Thoughts

The art of persuasive speaking is a tricky one, but the tips and tricks laid out here will help you craft a compelling argument that will sway even the most dubious audience to your side. Mastering this art takes both time and practice, so don’t fret if it doesn’t come to you right away. Remember to draw upon your sources, speak with authority, and have fun. Once you have the skill of persuasive speaking down, go out there and use your voice to impact change!

Looking for some hot-button topics in college admissions? You might consider checking out the following:

• Do Colleges Look at Social Media?
• Should I Apply Test-Optional to College?
• Should I Waive My Right to See Letters of Recommendation?
• Should I Use the Common App Additional Information Section?
• High School Success

Lauren Green

With a Bachelor of Arts in Creative Writing from Columbia University and an MFA in Fiction from the Michener Center for Writers at the University of Texas at Austin, Lauren has been a professional writer for over a decade. She is the author of the chapbook  A Great Dark House  (Poetry Society of America, 2023) and a forthcoming novel (Viking/Penguin).

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Persuasive Speech

Types Of Persuasive Speeches

3 Basic Types of Persuasive Speeches

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If the question, “How many types of persuasive speeches are there?” is bothering you, worry not, we’ll answer all your questions!

In this guide, you will learn these three types of persuasive speeches in detail, and with comprehensive examples for each kind, we’ll clear all your doubts. 

So let’s begin!

• 1. Types of Persuasive Speeches
• 2. Persuasive Speech Topics for Different Types

Types of Persuasive Speeches

Persuasive speeches work with evaluative statements that can be supported by data and reasoning. The subject and the content of the speech determine what kind of persuasive speech it is. 

To list the types of persuasive speeches, they are: 

Factual Persuasive Speech

• Value Persuasive Speech 

Policy Persuasive Speech

Backed with strong evidence, a factual persuasive speech is based on whether a belief or statement is true or false. In simple words, a speaker is attempting to convince the audience about the occurrence or existence of something. 

Some factual claims are simple to answer and easy to handle. For example, a speaker is talking about Neil Armstrong's landing on the moon in 1969. This example is well documented and has concrete evidence that supports the fact that Neil Armstrong did land on the moon.

In contrast, some facts are hard to establish, and they can’t be answered in a definite way.

For example, It's hard to say for sure if a stock will go up by 20% next year. Although historical data and expert analysis may suggest this possibility, unforeseen market dynamics always have an uncertain influence on the future.

Your job as a speaker is to persuade your audience, which acts as both opposition attorneys and judges.

Here are some examples of factual claims in a persuasive speech:

• "The global temperature has risen by 1.2 degrees Celsius over the past century due to human activities."
• "The Great Wall of China was constructed primarily to protect against invasions from nomadic tribes."

See this comprehensive factual persuasive speech example:

Value Persuasive Speech

Value persuasive speech states whether something is right or wrong, beautiful or ugly, moral or immoral, or good or bad. It questions the ethical and moral aspects of a particular topic or defines the truth or falsity of an assertion. 

For example , can you prove that capital punishment is moral or immoral? The government has added extra tax on gas-guzzling monstrosities, etc. These are some value persuasive speech examples, where you can’t prove whether it is moral or immoral, right or wrong.

The audience might agree or disagree with your point of view. In value persuasive speaking, it is hard to determine why the speaker has chosen a specific stance on a particular topic without listening to his criteria for making a certain evaluation statement. 

Let’s say that a speaker claims that all social media sites are immoral. Then they need to provide a strong basis for their evaluation. For the audience to understand the reasoning, the speaker should elaborate on the criteria leading to their conclusion. 

These are some examples of value claims:

• "Modern art is more valuable and thought-provoking than classical art."
• "It is our ethical duty to reduce plastic use to protect marine life and the environment."

For a deeper insight, take a look at this comprehensive example of a value persuasive speech:

3. Policy Persuasive Speech 

The other most common claim in persuasive speech is a policy claim. This claim is used to convince the audience to either accept or reject a certain policy, candidate, or rule. It argues the nature of the problem and the solution that should be taken. 

Probably, this is the most common type of persuasive speech because we live in a society surrounded by policies, rules, and laws.  

For instance , when a spokesperson calls for a revision of the legal definition of prostitution, they are urging immediate action and agreement. This type of claim presents a clear opinion about the necessary changes and the expected outcome.

Here are examples of policy claims:

• "The minimum wage should be increased to a living wage to help reduce poverty and improve living standards."
• "Companies should be required to offer paid parental leave to support working families."

Below is a detailed example of a policy persuasive speech:

You can learn how to perfectly outline your persuasive speech with the help of our guide!  

The policy claim has two persuasive goals: immediate action and passive agreement.

• Immediate Action

The immediate action persuades the audience to start engaging in certain behaviors. It requires the speaker to convince the audience to act upon his proposal quickly.

For example , the speaker delivers a speech at a school and wants to persuade the student audience to eat more fruits. He would say that an apple a day keeps the doctor away, so he’s encouraging them to either bring apples with their lunch or eat them at their home.

This action of the speaker makes the audience act immediately on his proposal. Remember that the more quickly you make your audience members act upon your proposal, the more likely they will adopt it.

• Passive Agreement

Passive agreement only requires the audience to agree with the speaker. When the speaker tries to gain a passive agreement, he attempts to make the audience agree with what he is saying or accept the policy without practically doing anything. 

For instance , the speaker argues that the LGBT community should have equal human rights. The speaker attempts to reach the audience’s agreement by presenting encouraging and strong facts without demanding any action from the audience.

The passive agreement’s main goal is to encourage the audience to adopt a specific attitude, value, belief, or behavior, but not necessarily to get the audience members to enact any specific behavior.

Want to know what are examples of persuasive speeches ? Head over to our detailed blog!

Persuasive Speech Topics for Different Types

Different types of persuasive speeches focus on distinct themes and have unique objectives. Whether you're aiming to establish facts, evaluate values, or advocate for policies, choosing the right topic is essential. Below are the different persuasive speech topics:

Policy Persuasive Speech Topics

This kind of persuasive speech advocates for a specific course of action or a change in policy. These topics aim to convince the audience to support or enact certain measures:

• Implementing Universal Healthcare Coverage in the United States
• Enacting Stricter Gun Control Laws to Reduce Mass Shootings
• Implementing Comprehensive Immigration Reform to Address Undocumented Immigration
• Adopting Mandatory Paid Parental Leave Policies for Working Parents
• Reforming the Criminal Justice System to Reduce Racial Disparities in Sentencing
• Enforcing Stricter Regulations on Carbon Emissions to Combat Climate Change
• Establishing Free College Tuition Programs to Increase Access to Higher Education
• Implementing Affirmative Action Policies to Promote Diversity in the Workplace and Education
• Strengthening Cybersecurity Measures to Protect Personal Data and Privacy Online
• Introducing Mandatory Voting Laws to Increase Voter Turnout and Political Participation

Fact Persuasive Speech Topics

Factual persuasive speeches aim to establish the truth or falsehood of a statement by presenting evidence and logical reasoning. These topics often involve empirical data and scientific research:

• The Impact of Climate Change on Polar Ice Caps
• The Link Between Smoking and Lung Cancer
• The Benefits of Regular Exercise on Heart Health
• The Effects of Sleep Deprivation on Cognitive Function
• The Role of Renewable Energy Sources in Reducing Carbon Emissions
• The Importance of Early Childhood Education in Academic Success
• The Relationship Between Diet and Risk of Type 2 Diabetes
• The Impact of Deforestation on Biodiversity Loss
• The Effectiveness of Vaccines in Preventing Infectious Diseases
• The Influence of Technology on Human Behavior and Social Interaction

Value Persuasive Speech Topics

Value persuasive speeches focus on the worth, morality, or rightness of an issue. These topics involve ethical considerations and personal beliefs:

• The Ethics of Animal Testing
• The Importance of Preserving Cultural Heritage
• The Value of Digital Privacy
• The Impact of Social Media on Mental Health
• The Importance of Fair Trade Practices
• The Value of Higher Education
• The Moral Responsibility of Ethical Consumption
• The Necessity of Work-Life Balance
• The Benefits of Gender Equality in the Workplace
• The Role of Art in Society

Need more topics? Explore our extensive list of persuasive speech topics to get ideas!

To wrap it up, this guide has made the 3 types of persuasive speeches clear to you, and you can easily write an effective speech now.

Writing any type of persuasive speech is a complicated task, but with the help of some good examples, you can pen down a good speech. 

However, if you still feel like you cannot write a good persuasive speech, you can hire a professional writer. MyPerfectWords.com is an online service that provides superb quality paper writing help at affordable prices. 

You can order your persuasive speech from our speech writing service to leave a lasting impact on your listeners. Our expert and credible writers are synonymous with meeting the client’s expectations. 

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Keep reading

9 Speaking to Persuade/Advocacy

Gillian, Bonanno, M.A.

Learning Objectives

• Define persuasion and advocacy.
• Ethos , Pathos , and Logos
• Choose a topic.
• Conduct research.
• Structuring an outline.
• Use visual aids.
• Prepare for feedback.

Defining Persuasion and Advocacy

Persuasion is “the act of influencing someone to do something or to change their mind” (“Persuasion”). In a persuasive presentation, the goal is to provide the audience with information that will convince them to see your side on an issue.  According to Cialdini and Goldstein, “the six basic principles that govern how one person might influence another are: liking , reciprocation , consistency , scarcity , social validation , and authority ” (41).  First, an individual may be more likely to be persuaded by someone that they “ like ” which ranges from knowing someone personally to having an “instant bond” with a stranger (Cialdini and Goldstein, 41).  Reciprocation refers to the notion that there is an exchange of some kind, such as in business negotiations (Cialdini and Goldstein, 45).  Consistency encourages individuals to persuade others by recognizing “a fundamental human tendency to be and to appear consistent with one’s actions, statements, and beliefs” (Cialdini and Goldstein, 45).  Scarcity principle focuses on the idea that “items and opportunities that are in short supply or unavailable tend to be more desirable than those… that are plentiful and more accessible” (Cialdini and Goldstein, 46).  For example, think about a product that you may be interested in purchasing.  If the product is limited in production or availability, it might persuade you to be more interested in purchasing the item.  Social validation refers to the idea that individuals “look to others for cues,” and this will influence their decisions (Cialdini and Goldstein, 48).  Finally, authority suggests that individuals are persuaded by those they consider to have an expertise in a particular area (Cialdini and Goldstein, 49).

These six principles provide some examples of how an individual (or an audience) can be persuaded. There are certainly other methods and note that not all these principles need to be included in a persuasive presentation for it to be effective.

In addition to the principles listed above, you may consider choosing a basis, or claim,  for formulating an argument.  This chapter will address three types of persuasive speech claims: questions of fact, value, and policy.  In general:

• “ Claims of fact are quantifiable statements that focus on the accuracy, correctness or validity of such statements and can be verified using some objective evidence.
• Claims of value are qualitative statements that focus on judgments made about the environment and invite comparisons.
• Claims of policy are statements that focus on actions that should be taken to change the status quo” ( Types of Claims ).

Let’s explore each claim above in more detail, starting  with a discussion of statements of fact.  A claim of fact is “something quantifiable has existed, does exist, or will exist” (Types of Claims). This type of claim focuses on data that may not necessarily be refutable based on quantitative data used to present your side of an issue.  There are many examples of speeches that use statements of fact as a basis for an argument.  The claim may stem from something that you do every day (such as brushing your teeth or taking a walk), but you may want to persuade the audience that they should also do these things if they are not already doing so.  In these examples, you may state something specific and able to be verified such as, ‘Brushing your teeth teeth twice a day can decrease tooth decay’ or ‘Walking every day decreases risk of cardiovascular disease’ and then support these claims with clear statistics, charts, or data that will help them to embrace your claim.  (Please note that the claims above are simply examples, and data is not included to support or refute these claims in this chapter.)

You may also wish to consider a speech that addresses a question of value.  A claim of value “asserts qualitative judgments along a good-to-bad continuum relating to persons, events, and things in one’s environment” (Types of Claims).  This type of speech may include more qualitative data, such as open ended responses.  The claim of value may include words such as good, bad, better, best, or worse.  These are often considered to be subjective terms (one person may have a different idea of good/bad/better/best/worst) and it is the responsibility of the presenter to define these subjective terms and also provide evidence to support the claims.  Some examples might include ‘Car X is better than Car Y’ or ‘Coffee is the best morning beverage.’  (Note that these are simply examples, and support for these claims are not provided in this chapter.)

In a claim of policy , the word “should” helps to formulate your argument.  Using the word “should”  is important as it “implies that some action ought to be taken, but not that it must or will be taken” ( Types of Claims ).

You may use this type of claim to address issues of politics, policies, health, environment, safety, or other larger global concerns .  Your speech will describe the reason why you feel that a policy or issue should (or should not) be addressed in a specific way based on your research. In this type of speech, you are asking your audience to support your solution to an issue that you have presented to them.  Examples may include “Policy A should be changed to include (mention what should be included)” or “College students should have access to (mention what students should have access to).”  Presenters for this type of speech should clearly explain the policy and then share with the audience why it should be changed (or upheld) by using their research to support the position.

Advocacy , on the other hand, is “the act or process of supporting a cause or proposal” (“Advocacy”).  An advocate feels strongly about an issue and will work diligently to encourage others to support their cause.  An advocate should be able to speak about an issue in a concise, professional, and persuasive manner.   Enthusiasm for a cause will shine through if the advocate thoroughly embraces the role.  This can be accomplished by conducting research, exploring opposing views on the issue at hand, preparing effective visual aids, and practicing the delivery of the content before a presentation or event.  An advocate takes on many forms.  A lawyer advocates for clients.  A patient may advocate for rights to care.  A student may advocate for a higher grade from a professor.

An advocate can be described as:

1) One who pleads the cause of another, specifically one who pleads the cause of another before a tribunal or judicial court.

2) One who defends or maintains a cause or proposal.

3) One who supports or promotes the interest of a cause or group (“Advocate”)

Types of Advocacy

There are many types of advocacy. This chapter will address self- advocacy, peer advocacy, and citizen advocacy.

Self- advocacy addresses the need for an individual to advocate for oneself.  Examples might include negotiating with a boss for a raise, or perhaps used when applying for college or health insurance. According to an advocacy website, Advocacy: inclusion, empowerment and human rights, “The goal of self-advocacy is for people to decide what they want and to carry out plans to help them get it …. the individual self-assesses a situation or problem and then speaks for his or her own needs.”

Individuals who share experiences, values, or positions will join together in a group advocacy setting.  This type of advocacy includes sharing ideas with one another and speaking collectively about issues. The groups “aim to influence public opinion, policy and service provision” and are often part of committees with varying “size, influence, and motive.” (Advocacy: inclusion, empowerment and human rights.)  Examples might include groups interested in protecting the environment, rights to adequate health care, addressing issues of diversity, equity, and/or inclusion, or working together to save an endangered species.

A citizen advocate involves local community members who work together to have a platform to address issues that affect their lives.  An example might include community school boards or participation in town hall meetings. (Advocacy: inclusion, empowerment and human rights)

As you can see, persuasion and advocacy have been defined in different ways.  As the presenter, you have the opportunity to persuade your audience, and can use these definitions to help you decide what type of advocate or persuasive presentation that you would like to develop.

Before we begin developing our speeches, let us take a moment to address Aristotle’s appeals for persuasion: ethos, logos, and pathos.

Ethos, Logos, and Pathos

What is ethos ?

Ethos relates to the credibility of the speaker  (Ethos).  An audience member should feel as if they can trust the information provided by the speaker. When listening to a presenter, ask yourself:

• Does the speaker seem to have knowledge about the topic?
• Do you feel that this person is qualified to share information with you?

Using ethos as a tool for persuasion

As a presenter, you can let your audience experience your credibility in a few different ways. Using more than one of the methods below can certainly increase your credibility.

• Tell the audience directly.  For example, you may wish to convince your audience to drink tea for breakfast.  You can share something like, “My experience stems from a lifelong enjoyment of tea.  I drink one cup each day and have tried a variety of types, so I feel that I can share with you some of my favorite types to try based on my personal experience.”
• Share quality research.  For example, you may have visited the BMCC databases to gather information about types of tea, benefits of drinking tea, and information about individuals who drink tea.  You may have also done some individual research (surveying classmates about their morning beverage preferences). These types of data will help to support your claim and help the audience to agree with your perspective.
• Acknowledge the perspective(s) of others.  Perhaps your audience is full of individuals who prefer coffee, water, or nothing to drink in the morning,  Acknowledging these different perspectives lets the audience know that while you may be knowledgeable about your chosen topic, you also understand that others may have a different (and also valued) opinion that differs from your own.

What is pathos ?

Pathos relates to the emotional appeal given to the audience by the presenter.  This includes the language and presentation style of the presenter.  It ties to your organizational style, your choice of words, and your overall stage presence.  Some examples are: using vivid language to paint images in the minds of audience members, providing testimony (personal stories or stories relayed to you by others), and/or using figurative language such as metaphor, similes, and personification.  A presenter can also use various vocal tools such as vocal variety and repetition to appeal to the audience on an emotional level. (Pathos. 2020)

Using pathos as a tool for persuasion

When you are describing drinking tea to your classmates, you can use words or phrases to encourage them to try it.  You can tell them about its delicious aroma. You can also tell a story – perhaps having the audience members picture themselves getting up in the morning, making a nice cup of tea, holding it in their hands, and taking a moment enjoying the tea as they get ready to embrace the day!

An emotional appeal can also be used to gain sympathy from your audience.  Think about commercials or advertisements that you may have seen, perhaps ones that encourage you to donate to an organization or to adopt an animal.  These types of advertisements appeal to your emotions through their use of images, music, and/or detailed stories.

What is logos ?

Logos ties to both reasoning and logic of an argument. Speakers appeal to logos “by presenting factual, objective information that serves as reasons to support the argument; presenting a sufficient amount of relevant examples to support a proposition; deriving conclusions from known information; and using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies.” (Logos, 2020)

Using logos as a tool for persuasion

Logos relates to using the data collected to form a reasonable argument for why your audience members should agree with the speaker.  After you have collected your data, you must now create an argument that will potentially persuade your audience.  If we continue with our persuasive speech directed at drinking tea in the morning, you might find an article that relates to college students who drink tea.  Using valid reasoning is key!  Take some time to ensure that your argument is logical and well-organized.  A logical, well-structured argument will help to persuade your audience.

Now that we have learned some foundational concepts related to persuasion, let us move to a discussion of choosing a topic for a persuasive speech.

Choosing a Persuasive Speech Topic

Now that we have explored some definitions of persuasion and advocacy, let us move on to choosing the topic that you will be presenting to your audience.  When picking a topic, you may consider choosing something that you are passionate about and/or something that you want to know more about.  Take a moment to consider topics that we would like to share with your audience.  Individuals have different experiences and perspectives on varying issues.  Sharing your perspective on a topic is what can make your presentation unique and exciting to the audience.

When looking for a topic, cause, or issue to discuss, consider asking yourself the following questions (also located in worksheets):

•         What is important to me?
•         What excites me?
•         What makes me happy?
•         What makes me angry?
•         Do I have a good idea that others might embrace?
•         Is there an issue that ‘speaks’ to me?
•         Can I make a change?
•         Have I experienced something inspiring or life-changing that I can share with others?

Here are some additional ideas to consider when choosing a topic:

• Choose a topic that is (relatively) new to you!  You may consider taking some time to explore a topic that you do not yet know about and/or one that you want to learn more about.  Perhaps you recently read, saw, or experienced something that you would like to research and share with your audience.  Maybe you began your process with not knowing which side you support on an issue, and you take some time to research both sides of an issue and determine which you support.  You can use this presentation as an opportunity to learn more about that topic and can then talk about this process in your presentation.  Using the research that you have gathered will help you as you explain to the audience why they should share your perspective on the item at hand.
• Choose a topic that you already know about and feel strongly that your audience should share your views on this topic.  For this type of presentation, you will be taking your knowledge and expanding it.  You can search for items that support your side and also take some time to review the data provided by those that support the opposite side of the issue.

Conducting Research

Research can be fun!  In an earlier chapter you read about how to conduct research using the college library. Please reread that chapter again closely to help you conduct research to get data to build your persuasive speech. If you are able to accumulate data from a variety of sources, this will help you to persuade your audience members to share your passion about the topic at hand.

Some things may be easier than others to convince your audience to agree upon and others may be more challenging.  If, for example, you want to encourage your classmates to exercise, it is important to consider the current exercise levels of your classmates.  Ultimately, you would like each audience member to feel involved in your presentation, so you may wish to provide various suggestions.

For example, some members of the class may not currently exercise for a variety of reasons, so you may suggest that they try to incorporate 5-10 minutes of light activity 1-3 times a week.  For classmates who are exercising once a week or more, you may encourage them to increase their exercise by one extra day per week.  Finally, a group that may be currently exercising daily, you may wish to suggest adding a new type of exercise to their routine.

Structuring an Outline

There are many ways to structure a speech, and this chapter will offer one suggestion that may work well as you work to advocate for a cause or attempt to persuade your audience.  A blank sample outline is located in the worksheet section of this chapter/book that can be used when you are preparing your speech.  The length/time allotted for delivery of your presentation will be provided to you by your instructor, but let’s consider the speech in three general parts: Introduction, Body, and Conclusion. Between each section of the presentation, one should consider including a transition to let the audience member know that the speaker is moving on to the next segment of the presentation.  Transitional devices are “words or phrases that help carry a thought from one sentence to another, from one idea to another, or from one paragraph to another…. transitional devices link sentences and paragraphs together smoothly so that there are no abrupt jumps or breaks between ideas” (Purdue Writing Lab Transitional Devices // Purdue Writing Lab).

If the speech requirement is 4-6 minutes long, below is one way to consider timing the different sections of the presentation:  One minute for the introduction, one minute for each main point, and one minute for the conclusion.  This will be a roughly 5 minute speech, with a minute to spare for transitions.  Here is a diagram to provide a visual guide to the elements of your outline.  Start at the introduction and make your way clockwise around the image:

In the body of your presentation, you will formulate your argument in WHAT, WHY and HOW.  Each area is equally important, so let’s take a moment to discuss the details of each part.

Let’s start with WHAT.

What does the listener need to know about your topic? If you are passionate about a topic or cause, remember that your audience may have a range of knowledge about the topic.  Setting a strong foundation in the beginning of your speech will help the audience members to understand your speech.  Remember, the amount of information that you include here will depend on the amount of time allotted by the instructor.  You may wish to clarify by letting your audience members know that there are many things that you can tell them about the topic, but your presentation is going to focus on (insert your focus here).

Now, WHY does your audience need to feel the same way you do about this topic?

The first section of your presentation has provided the foundation for your listeners.  The second section will be your opportunity to tell your audience why they should share your perspective on the issue.  Provide them with details, including facts, images, stories, and/or statistics that will help them embrace your side of the issue.

Finally, HOW can the audience members act upon what you have told them?

Overall, for an individual to make a change, the person will need information and a way to use the information.  If the audience is provided with the tools needed to make a change, they may be more likely to make the change. Sounds simple, right?  It certainly can be, if you have conducted sound research and organized it in a way to reach your listeners. Refer to the sample speech outlines in the appendices of this book.

Visual Aids

Think about something that you saw recently that caught your eye.  It may have been an advertisement on the subway, something you saw on a social media page, or anything else that you remember.  Visual aids can certainly assist in connecting with your audience.

When you are designing your presentation, you may wish to consider including images, video clips, charts, and other visual media types to capture the attention of your audience.  Think about what you want the audience to gather from your image.  Where will you include the image?  What will you say about this image?  You may wish to discuss these images with your classmates and/or your professor to gain some feedback on the chosen visual aid(s).  This will help you in selecting items that work most effectively in your presentation.

Here are two of the prototypes:

Above, the author thought it might be visually appealing to put the pieces of the speech outline in this arrowed path format.  The feedback received was not positive, mostly “what is that?” “I don’t get it” and the like.

The point is: while all of your ideas and images may not be the final versions that you choose, it can be fun to experiment, and asking for feedback may help you to fine tune your work, or even spark an idea or image that you had not previously considered.  The author truly enjoyed designing these graphs, and at the end of the day chose the one that the author felt would be best suited for the chapter based on the feedback received.

Preparing for Feedback

Turning to feedback, now that you have completed your speech, it will now be time to interact with your audience.  Some audience members may respond to your presentation with questions.  If you have inspired your audience, they may want additional information, or may even want to talk further about your presentation.  Others may disagree with your speech and respond to your presentation with hostility or frustration.  Remember, you are in charge of addressing the audience members, and, as such, you must formulate a strategy for handling feedback. Your instructor may also set some guidelines for expectations for question and answer segment(s) for your presentation.

Here are some questions that you may wish to ask yourself as you prepare to address feedback:

• Have I addressed the other side of the issue discussed in my speech?
• What will I do if someone gets angry with me?
• What questions might my audience have for me?
• Have I used quality sources to prove my points?
• Can I explain any charts or graphs that I have presented?
• If the audience members want to know more about my cause, what information will I provide to them?

Ready to Begin: Inspiration

Now it is your turn to persuade your audience.  Be the advocate!  Share your knowledge and passion with your classmates.  Use this chapter, the worksheets, and your own talents to help you with the process of writing, researching, outlining, and presenting.  Take your time with each step and enjoy the process.  Below are some voices of advocates discussing what they do and why they do it.  Perhaps these stories will inspire you as you work!  Survey data collected via surveymonkey.com, and some names have been changed.

Melissa S., Cystic Fibrosis Advocate

What does the term “advocate” mean to you?

Sharing your story to educate and inspire in order to further your cause.

How did you become an advocate?

I was asked to formally advocate for an organization, but in truth, I advocate for myself or my family or issues I believe in.

What do you advocate for?

I advocate for the Cystic Fibrosis Foundation on behalf of families who endure life with Cystic Fibrosis (CF). I advocate for policy change that betters the lives of CF families with issues surrounding disability and bettering research methods, as well as funding (from various agencies) so that research can be conducted in the most efficient, expedited, and safe fashion.

Why is it so important to advocate for your cause?

It is important because I have Cystic Fibrosis and have also lost a brother to Cystic Fibrosis. I wasn’t to ensure that my family doesn’t suffer another loss that no family should suffer.

What advice can you give others who are looking to become an advocate?

It can seem intimidating to stand in front of a group of people to advocate for your cause, but the truth is that your story, and why you’re advocating is THE most important part of it. Don’t get bogged down or scared about memorizing facts and figures – the best thing someone can take away from talking with you is the visceral reaction they get from hearing how your issue affects you and your family.

In a few sentences, describe yourself.

I am (a) decidedly optimistic person who lives with a debilitating progressive disease (Cystic Fibrosis). While having CF occupies a lot of time in my daily life, I try not to let it define me and live my life with joy and purpose. I love my family and friends and will do anything in my power to protect them. I also love standing up for things I believe in. Becoming an advocate for CF has lifted my voice and given me the confidence to speak out. Now, I can’t stop! (updated 7/2021).

D. D., Registered Nurse

Advocate means to support or fight for a cause.

I became an advocate since working within the medical field and because I am a mother.

I am an advocate for my son. He is an alcoholic and drug addict. I am involved with helping addicts and families that are in need of support and guidance. I am a volunteer for (a) local YMCA to help bring a face to the disease of addiction. I am also an advocate for people with Cystic Fibrosis. I am a Registered Nurse who has been caring for patients and families affected by this disease. I am there for medical, emotional and fundraising support.

It is important for me to put a face to the families that are suffering from these diseases. To make it more personal.

Be strong and vigilant. Really believe in what you are supporting. Passion goes a long way.

I am a mom and an RN. I am a recent widow with 2 children who have had their struggles but are now doing well. I work full time as a Nurse Manager at NY hospital.

Is there anything else that you would like to share? A story, perhaps, about a time that you felt very strongly about something, and what you did to advocate for that person or cause?

Every day I feel like I advocate for addiction. Many people do not realize addiction affects everyone. I constantly have to remind people that I meet of this. It is difficult at times because most people have the most horrible things to say about addicts. I try to educate people about addiction as much as I can.

C. B., Breast Cancer Survivor

Supporter of something you are passionate about and believe in.

I became an advocate of breast cancer through my own experience.

I am an advocate for breast cancer! This disease generally affects women but in some cases men are also affected! It is a silent beast that can creep up on you at any time in your life… it has no discrimination and age is not a factor.

It is simple… it is the difference between life and death! So many women are so afraid they choose to ignore the signs.  It is so important to find your strength, face your fears and deal with this head on!!!

Speak your truth! Tell your story! You have no idea how much it can help someone else who is facing the very same fears!

I have always believed where there is a will, there is a way! I never take no for an answer when it is something really important that matters! It is one of my earliest mottos I have followed through life. I have always been determined to find my strength and face my fears even on my darkest day!!!

I feel it is so important to help women face their fears when it comes to breast cancer. It is for this reason so many do not examine themselves and/or go for mammograms. I can tell you first hand every moment counts!!!! I did one whole year of chemotherapy, lost my beautiful hair but fared through! Again I was LUCKY!! I can only hope that this will help others facing breast cancer!

Review Questions

• Define Ethos, Pathos and Logos.
• What are three types of persuasive claims listed in this chapter?
• What are the three types of advocacy listed in this chapter?

Works Cited

“Advocacy.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/advocacy . Accessed 2 Jul. 2021.

“Advocacy: Inclusion, Empowerment and Human Rights.” Social Care Institute for Excellence (SCIE), Updated Oct. 2020, www.scie.org.uk/care-act-2014/advocacy-services/commissioning-independent-advocacy/inclusion-empowerment-human-rights/types.asp .

“Advocate.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/advocate .

Bonanno, G. “What does it mean to be an advocate?” Survey . November 2016.

Cialdini, Robert B., and Noah J. Goldstein. “The Science and Practice of Persuasion.” The Cornell Hotel and Restaurant Administration Quarterly , vol. 43, no. 2, Elsevier Inc, 2002.

“Persuasion – Dictionary Definition.” Vocabulary.com , www.vocabulary.com/dictionary/persuasion .

Purdue Writing Lab. “Transitional Devices // Purdue Writing Lab.” Purdue Writing Lab , 2018, owl.purdue.edu/owl/general_writing/mechanics/transitions_and_transitional_devices/transitional_devices.html#:~:text=Transitional%20devices%20are%20words%20or,jumps%20or%20breaks%20between%20ideas .

Marteni, Jim. “Types of Claims.” Social Science LibreTexts . Los Angeles Valley College, 3 Dec. 2020, https://socialsci.libretexts.org/@go/page/67166.

Start Here, Speak Anywhere! Copyright © by Gillian, Bonanno, M.A. is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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17.6 Constructing a Persuasive Speech

Click below to play an audio file of this section of the chapter sponsored by the Women for OSU Partnering to Impact grant.

In a sense, constructing your persuasive speech is the culmination of the skills you have learned already. In another sense, you are challenged to think somewhat differently. While the steps of analyzing your audience, formulating your purpose and central idea, applying evidence, considering ethics, framing the ideas in appropriate language, and then practicing delivery will of course apply, you will need to consider some expanded options about each of these steps.

Formulating a Proposition

As mentioned before, when thinking about a central idea statement in a persuasive speech, we use the terms “proposition” or claim. Persuasive speeches have one of four types of propositions or claims, which determine your overall approach. Before you move on, you need to determine what type of proposition you should have (based on the audience, context, issues involved in the topic, and assignment for the class).

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition (or claim) is not whether something is morally right and wrong or what should be done about the topic, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20” or “Barack Obama won the presidency in 2008 with 53% of the vote.” Propositions or claims of fact are statements over which persons disagree and there is evidence on both sides, although probably more on one than the other. Some examples of propositions of fact are:

Converting to solar energy can save homeowners money. John F. Kennedy was assassinated by Lee Harvey Oswald working alone. Experiments using animals are essential to the development of many life-saving medical procedures. Climate change has been caused by human activity. Granting tuition tax credits to the parents of children who attend private schools will perpetuate educational inequality. Watching violence on television causes violent behavior in children. William Shakespeare did not write most of the plays attributed to him. John Doe committed the crime of which he is accused.

Notice that in none of these are any values—good or bad—mentioned. Perpetuating segregation is not portrayed as good or bad, only as an effect of a policy. Of course, most people view educational inequality negatively, just as they view life-saving medical procedures positively. But the point of these propositions is to prove with evidence the truth of a statement, not its inherent value or what the audience should do about it. In fact, in some propositions of fact no action response would even be possible, such as the proposition listed above that Lee Harvey Oswald acted alone in the assassination of President Kennedy.

Propositions of Definition

This is probably not one that you will use in your class, but it bears mentioning here because it is used in legal and scholarly arguments. Propositions of definitions argue that a word, phrase, or concept has a particular meaning. There are various ways to define words, such as by negation, operationalizing, and classification and division. It may be important for you to define your terms, especially if you have a value proposition. Lawyers, legislators, and scholars often write briefs, present speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. We saw a proposition of definition defended in the Supreme Court’s 2015 decision to redefine marriage laws as applying to same-sex couples, based on arguments presented in court. Other examples might be:

The Second Amendment to the Constitution does not include possession of automatic weapons for private use. Alcoholism should be considered a disease because… The action committed by Mary Smith did not meet the standard for first-degree murder. Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things (the Second Amendment, alcoholism, crime, and inalienable rights) needs to be changed or viewed differently, but the audience is not asked to change an attitude or action.

Propositions of Value

It is likely that you or some of your classmates will give speeches with propositions of value. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” it is a proposition of value. Some examples include:

Hybrid cars are the best form of automobile transportation available today. Homeschooling is more beneficial for children than traditional schooling. The War in Iraq was not justified. Capital punishment is morally wrong. Mascots that involve Native American names, characters, and symbols are demeaning. A vegan diet is the healthiest one for adults.

Propositions of value require a first step: defining the “value” word. If a war is unjustified, what makes a war “just” or “justified” in the first place? That is a fairly philosophical question. What makes a form of transportation “best” or “better” than another? Isn’t that a matter of personal approach? For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It would be the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Propositions of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior. Speeches with propositions of policy can be those that call for passive acceptance and agreement from the audience and those that try to instigate the audience to action, to actually do something immediately or in the long-term.

Our state should require mandatory recertification of lawyers every ten years. The federal government should act to ensure clean water standards for all citizens. The federal government should not allow the use of technology to choose the sex of an unborn child. The state of Georgia should require drivers over the age of 75 to take a vision test and present a certificate of good health from a doctor before renewing their licenses. Wyeth Daniels should be the next governor of the state. Young people should monitor their blood pressure regularly to avoid health problems later in life.

As mentioned before, the proposition determines the approach to the speech, especially the organization. Also as mentioned earlier in this chapter, the exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience. In the next section we will examine organizational factors for speeches with propositions of fact, value, and policy.

Organization Based on Type of Proposition

Organization for a proposition of fact.

If your proposition is one of fact, you will do best to use a topical organization. Essentially that means that you will have two to four discrete, separate arguments in support of the proposition. For example:

Proposition: Converting to solar energy can save homeowners money I. Solar energy can be economical to install.

A. The government awards grants.

B. The government gives tax credits.

II. Solar energy reduces power bills.

III. Solar energy requires less money for maintenance.

IV. S olar energy works when the power grid goes down.

Here is a first draft of another outline for a proposition of fact:

Proposition: Experiments using animals are essential to the development of many life-saving medical procedures.

• Research of the past shows many successes from animal experimentation.
• Research on humans is limited for ethical and legal reasons.
• Computer models for research have limitations.

However, these outlines are just preliminary drafts because preparing a speech of fact requires a great deal of research and understanding of the issues. A speech with a proposition of fact will almost always need an argument or section related to the “reservations,” refuting the arguments that the audience may be preparing in their minds, their mental dialogue. So the second example needs revision, such as:

I. The first argument in favor of animal experimentation is the record    of successful discoveries from animal research. II. A second reason to support animal experimentation is that research on humans is limited    for ethical and legal reasons. III. Animal experimentation is needed because computer models for    research have limitations. IV. Many people today have concerns about animal experimentation.    A. Some believe that all experimentation is equal.       1. There is experimentation for legitimate medical research.       2. There is experimentation for cosmetics or shampoos.    B. Others argue that the animals are mistreated.       1. There are protocols for the treatment of animals in experimentation.       2. Legitimate medical experimentation follows the protocols.    C. Some believe the persuasion of certain advocacy groups like PETA.       1. Many of the groups that protest animal experimentation have extreme views.       2. Some give untrue representations.

To complete this outline, along with introduction and conclusion, there would need to be quotations, statistics, and facts with sources provided to support both the pro-arguments in Main Points I-III and the refutation to the misconceptions about animal experimentation in Subpoints A-C under Point IV.

Organization for a Proposition of Value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. As mentioned earlier, a proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. The second or middle section would present the defense or “pro” arguments for the proposition based on the definition. The third section would include refutation of the counter arguments or “reservations.” The following outline draft shows a student trying to structure a speech with a value proposition. Keep in mind it is abbreviated for illustrative purposes, and thus incomplete as an example of what you would submit to your instructor, who will expect more detailed outlines for your speeches.

Proposition: Hybrid cars are the best form of automotive transportation available today. I. Automotive transportation that is best meets three standards. (Definition)    A. It is reliable and durable.    B. It is fuel efficient and thus cost efficient.    C. It is therefore environmentally responsible. II. Studies show that hybrid cars are durable and reliable. (Pro-Argument 1)    A. Hybrid cars have 99 problems per 100 cars versus 133 problem per 100 conventional    cars, according to TrueDelta, a car analysis website much like Consumer Reports.    B. J.D. Powers reports hybrids also experience 11 fewer engine and transmission issues    than gas-powered vehicles, per 100 vehicles. III. Hybrid cars are fuel-efficient. (Pro-Argument 2)    A. The Toyota Prius gets 48 mpg on the highway and 51 mpg in the city.    B. The Ford Fusion hybrid gets 47 mpg in the city and in the country. IV. Hybrid cars are environmentally responsible. (Pro-Argument 3)    A. They only emit 51.6 gallons of carbon dioxide every 100 miles.    B. Conventional cars emit 74.9 gallons of carbon dioxide every 100 miles.    C. The hybrid produces 69% of the harmful gas exhaust that a conventional car does. V. Of course, hybrid cars are relatively new to the market and some have questions about them. (Reservations)    A. Don’t the batteries wear out and aren’t they expensive to replace?       1. Evidence to address this misconception.       2. Evidence to address this misconception.    B. Aren’t hybrid cars only good for certain types of driving and drivers?       1. Evidence to address this misconception.       2. Evidence to address this misconception.    C. Aren’t electric cars better?       1. Evidence to address this misconception.       2. Evidence to address this misconception.

Organization for a Proposition of Policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically we do not feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. As the saying goes, “If it ain’t broke, why fix it?” As mentioned before, some policy speeches look for passive agreement or acceptance of the proposition. Some instructors call this type of policy speech a “think” speech since the persuasion is just about changing the way your audience thinks about a policy.

On the other hand, other policy speeches seek to move the audience to do something to change a situation or to get involved in a cause, and these are sometimes called a “do” speech since the audience is asked to do something. This second type of policy speech (the “do” speech) is sometimes called a “speech to actuate.” Although a simple problem-solution organization with only two main points is permissible for a speech of actuation, you will probably do well to utilize the more detailed format called Monroe’s Motivated Sequence.

This format, designed by Alan Monroe (1951), who wrote a popular speaking textbook for many years, is based on John Dewey’s reflective thinking process. It seeks to go in-depth with the many questions an audience would have in the process of listening to a persuasive speech. Monroe’s Motivated Sequence involves five steps, which should not be confused with the main points of the outline. Some steps in Monroe’s Motivated Sequence may take two points.

Monroe’s Motivated Sequence

• Attention . This is the introduction, where the speaker brings attention to the importance of the topic as well as his or her own credibility and connection to the topic. This step will include the thesis and preview. More specifically, sub steps under “Attention” are: the attention getter,  the orientation (which includes background information, self introduction, and thesis), the establishment of credibility, and the preview statement. The attention getter should be just that, a statement that pulls the audience into the presentation and makes them want to listen. The orientation serves to establish the topic and tone of the presentation.  It includes any relevant background information, a self introduction, and a thesis statement.  Establishing credibility can be done verbally or nonverbally. If  the speaker has specific credentials or experience with the topic, they should tell the audience about it in the introduction.  If they do not have specific credentials, speakers may establish credibility by dressing nice, making good eye contact, properly citing sources, and demonstrating confidence. The preview statement is the roadmap for the presentation. The preview will indicate the problem, that it has negative impacts, and the speaker has a solution.  It is not recommended for speakers to give away the solution in most cases in the preview statement.  Usually it’s best to let the curiosity build in the audience and introduce it for the first time in the Satisfaction step.
• Need . Here, the problem is defined and established with evidence.  It is important to make the audience see the severity of the problem, and how it affects them, their family, or their community. The harm or need can be physical, financial, psychological, legal, emotional, educational, social, or a combination. Specific sub steps for “Need” are: problem statement, illustration, ramifications (side effects), pointing, and establishing clear criteria (features that should be in an acceptable solution). The problem statement should be a direct statement that focuses on a specific concern or problem that exists. The illustration is a real life instance of the problem’s existence. Ramifications are the side effects and harms of the problem. Ramifications may be a variety of supporting materials that underscore the significance of the problem and its effects. Pointing is a clear, direct statement that draws a clear connection between the audience and the topic. As obvious as it may be, speakers need to explicitly tell the audience why they should care about this problem. Establishing criteria is a persuasive tactic. Speakers outline a few vital features that must be in a solution in order for it to be effective. The speaker does not give away the solution yet, but outlines criteria that a good solution should meet.
• Satisfaction . A need calls for satisfaction in the same way a problem requires a solution. Not only does the speaker present the solution and describe it, but they must also defend that it works and will address the causes of the problem as well as the symptoms. Sub steps required for “Satisfaction” are: solution statement, explanation, theoretical demonstration, practical experience, and meeting objections. The solution statement is when the solution or advocated behavior is introduced. The explanation will detail the solution and how it will work. The theoretical demonstration shows or explains how the solution meets the criteria from the Need step or has the necessary features.  Practical experience presents an opportunity to show where the solution has proven successful. This may be in the form of a success story or specific instance where the solution made a difference.  Meeting objections gives speakers an opportunity to respond to the potential reservations the audience may ben thinking while listening.  It gives the speaker an opportunity to acknowledge what critics might be thinking and refute those concerns.
• Visualization . This step looks to the future either positively or negatively. The speaker creates a hypothetical scenario that places each audience member in their own future. If positive, the benefits from enacting or choosing the solution are shown. If negative, the disadvantages of not doing anything to solve the problem are shown. There may be times when it is acceptable to skip this step, especially if time is limited. If a speaker wishes to use both positive and negative scenarios, it is known as the method of contrast. The purpose of visualization is to motivate the audience by revealing future benefits or through fear appeals by showing future harms. The conditions in this situation should be probable and must be a personalized scenario for the audience members. This step requires imagery and vivid language.
• Action .  The action step serves as the conclusion. In the action step, the goal is to give specific steps for the audience to take as soon as possible to move toward solving the problem. Whereas the satisfaction step explains the solution overall, the action step gives concrete, individual ways to begin making the solution happen.  The sub steps of the “Action” step are: brakelight, summary, challenge/appeal, and note of finality. The brake light is the indication that a speaker is nearing the end.  It is usually demonstrated by phrases like, “In conclusion,…” or “In summary,…” The summary statement should be a restatement of the preview statement, but in past tense.  Instead of being vague about the solution, it is emphasized in the summary statement. The challenge or appeal is why this step is called Action. Speakers tell the audience what they should do individually as a result of hearing the speech. The note of finality serves as a strong closing statement.  It leaves the audience reflecting on the presentation.

The more concrete you can make the action step, the better. Research shows that people are more likely to act if they know how accessible the action can be. For example, if you want students to be vaccinated against the chicken pox virus (which can cause a serious disease called shingles in adults), you can give them directions to and hours for a clinic or health center where vaccinations at a free or discounted price can be obtained.

In some cases for speeches of policy, no huge problem needs solving. Or, there is a problem, but the audience already knows about it and is convinced that the problem exists and is important. In those cases, a format called “comparative advantages” is used, which focuses on how one possible solution is better than other possible ones. The organizational pattern for this kind of proposition might be topical:

I. This policy is better because… II. This policy is better because… III. This policy is better because…

If this sounds a little like a commercial that is because advertisements often use comparative advantages to show that one product is better than another. Here is an example:

Proposition : Owning the Barnes and Noble Nook is more advantageous than owning the Amazon Kindle. I. The Nook allows owners to trade and loan books to other owners or people who have downloaded the Nook software, while the Kindle does not. II. The Nook has a color-touch screen, while the Kindle’s screen is black and grey and non-interactive. III. The Nook’s memory can be expanded through microSD, while the Kindle’s memory cannot be upgraded.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments and order of points (remembering that if you use topical order, to put your strongest or most persuasive point last), it is time to be sure your points are well supported. In a persuasive speech, there are some things to consider about evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the U.S. Department of Labor’s website, cite the U.S. Department of Labor (your instructor will probably not accept the Wikipedia site anyway). Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it is supporting.

Secondly, your evidence should be new to the audience. In other words, the best evidence is that which is from credible sources and the audience has not heard before (Reinard, 1988; McCroskey, 1969). If they have heard it before and discounted it, they will not consider your argument well supported. An example is telling people who smoke that smoking will cause lung cancer. Everyone in the U.S. has heard that thousands of times, but 14% of the population still smokes, which is about one in seven (Centers for Disease Control and Prevention, 2017)). Many of those who smoke have not heard the information that really motivates them to quit yet, and of course quitting is very difficult. Additionally, new evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, and fourth, it should be timely and not out of date.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Next you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech (as well as your instructor’s specifications). The charts, graphs, or photographs you use should be focused and credibly done.

One of your authors remembers a speech by a student about using seat belts (which is, by the way, an overdone topic). What made the speech effective in this case were photographs of two totaled cars, both of which the student had been driving when they crashed. The devastation of the wrecks and his ability to stand before us and give the speech because he had worn his seat belt was effective (although it didn’t say much for his driving ability). If you wanted an audience to donate to disaster relief after an earthquake in a foreign country, a few photographs of the destruction would be effective, and perhaps a map of the area would be helpful. But in this case, less is more. Too many visual aids will likely distract from your overall speech claim.

Finally, since you’ve already had experience in class giving at least one major speech prior to this one, your delivery for the persuasive speech should be especially strong. Since delivery does affect credibility (Burgoon, Birk, & Pfau, 1990), you want to be able to connect visually as you make your appeals. You want to be physically involved and have vocal variety when you tell dramatic narratives that emphasize the human angle on your topic. If you do use presentation slides, you want them to work in seamlessly, using black screens when the visuals are not necessary.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in different ways. Choose your topic based on your own commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos, ethos, and pathos.

organizational pattern used for persuasive speeches involving five steps: attention, need, satisfaction, visualization, and action

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• 100 Persuasive Speech Topics for Students
• 100 Persuasive Essay Topics
• 50 Argumentative Essay Topics
• Examples of Great Introductory Paragraphs
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• How To Write an Essay
• Writing an Opinion Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• What Is Expository Writing?
• Ethos, Logos, Pathos for Persuasion
• Definition and Examples of Analysis in Composition
• Audience Analysis in Speech and Composition
• How to Write a Good Thesis Statement

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

17.2 Types of Persuasive Speeches

Learning objectives.

• Differentiate among the four types of persuasive claims.
• Understand how the four types of persuasive claims lead to different types of persuasive speeches.
• Explain the two types of policy claims.

Burns Library, Boston College – Maya Angelou – CC BY-NC-ND 2.0.

Obviously, there are many different persuasive speech topics you could select for a public speaking class. Anything from localized claims like changing a specific college or university policy to larger societal claims like adding more enforcement against the trafficking of women and children in the United States could make for an interesting persuasive speech. You’ll notice in the previous sentence we referred to the two topics as claims. In this use of the word “claim,” we are declaring the goodness or positivity of an attitude, value, belief, or behavior that others may dispute. As a result of the dispute between our perceptions of the goodness of an attitude, value, belief, or behavior and the perceptions of others, we attempt to support the claim we make using some sort of evidence and logic as we attempt to persuade others. There are four common claims that can be made: definitional, factual, policy, and value.

Definitional Claims

The first common types of claims that a persuasive speaker can make are definitional or classification claims. Definitional claims are claims over the denotation or classification of what something is. In essence, we are trying to argue for what something is or what something is not. Most definitional claims falling to a basic argument formula:

X is (or is not) a Y because it has (or does not have) features A , B , or C .

For example, maybe you’re trying to persuade your class that while therapeutic massage is often performed on nude clients, it is not a form of prostitution. You could start by explaining what therapeutic massage is and then what prostitution is. You could even look at the legal definition of prostitution and demonstrate to your peers that therapeutic massage does not fall into the legal definition of prostitution because it does not involve the behaviors characterized by that definition.

Factual Claims

Factual claims set out to argue the truth or falsity of an assertion. Some factual claims are simple to answer: Barack Obama is the first African American President; the tallest man in the world, Robert Wadlow, was eight feet and eleven inches tall; Facebook wasn’t profitable until 2009. All these factual claims are well documented by evidence and can be easily supported with a little research.

However, many factual claims cannot be answered absolutely. Some factual claims are simply hard to determine the falsity or trueness of because the final answer on the subject has not been discovered (e.g., when is censorship good, what rights should animals have, when does life begin). Probably the most historically interesting and consistent factual claim is the existence of a higher power, God, or other religious deity. The simple fact of the matter is that there is not enough evidence to clearly answer this factual claim in any specific direction, which is where the notion of faith must be involved in this factual claim.

Other factual claims that may not be easily answered using evidence are predictions of what may or may not happen. For example, you could give a speech on the future of climate change or the future of terrorism in the United States. While there may be evidence that something will happen in the future, unless you’re a psychic, you don’t actually know what will happen in the future.

When thinking of factual claims, it often helps to pretend that you’re putting a specific claim on trial and as the speaker your job is to defend your claim as a lawyer would defend a client. Ultimately, your job is to be more persuasive than your audience members who act as both opposition attorneys and judges.

Policy Claims

The third common claim that is seen in persuasive speeches is the policy claim —a statement about the nature of a problem and the solution that should be implemented. Policy claims are probably the most common form of persuasive speaking because we live in a society surrounded by problems and people who have ideas about how to fix these problems. Let’s look at a few examples of possible policy claims:

• The United States should stop capital punishment.
• The United States should become independent from the use of foreign oil.
• Human cloning for organ donations should be legal.
• Nonviolent drug offenders should be sent to rehabilitation centers and not prisons.
• The tobacco industry should be required to pay 100 percent of the medical bills for individuals dying of smoking-related cancers.
• The United States needs to invest more in preventing poverty at home and less in feeding the starving around the world.

Each of these claims has a clear perspective that is being advocated. Policy claims will always have a clear and direct opinion for what should occur and what needs to change. When examining policy claims, we generally talk about two different persuasive goals: passive agreement and immediate action.

Gain Passive Agreement

When we attempt to gain the passive agreement of our audiences, our goal is to get our audiences to agree with what we are saying and our specific policy without asking the audience to do anything to enact the policy. For example, maybe your speech is on why the Federal Communications Commission should regulate violence on television like it does foul language (i.e., no violence until after 9 p.m.). Your goal as a speaker is to get your audience to agree that it is in our best interest as a society to prevent violence from being shown on television before 9 p.m., but you are not seeking to have your audience run out and call their senators or congressmen or even sign a petition. Often the first step in larger political change is simply getting a massive number people to agree with your policy perspective.

Let’s look at a few more passive agreement claims:

• Racial profiling of individuals suspected of belonging to known terrorist groups is a way to make America safer.
• Requiring American citizens to “show their papers” is a violation of democracy and resembles tactics of Nazi Germany and communist Russia.
• Colleges and universities should voluntarily implement a standardized testing program to ensure student learning outcomes are similar across different institutions.

In each of these claims, the goal is to sway one’s audience to a specific attitude, value, or belief, but not necessarily to get the audience to enact any specific behaviors.

Gain Immediate Action

The alternative to passive agreement is immediate action, or persuading your audience to start engaging in a specific behavior. Many passive agreement topics can become immediate action-oriented topics as soon as you tell your audience what behavior they should engage in (e.g., sign a petition, call a senator, vote). While it is much easier to elicit passive agreement than to get people to do something, you should always try to get your audience to act and do so quickly. A common mistake that speakers make is telling people to enact a behavior that will occur in the future. The longer it takes for people to engage in the action you desire, the less likely it is that your audience will engage in that behavior.

Here are some examples of good claims with immediate calls to action:

• College students should eat more fruit, so I am encouraging everyone to eat the apple I have provided you and start getting more fruit in your diet.
• Teaching a child to read is one way to ensure that the next generation will be stronger than those that have come before us, so please sign up right now to volunteer one hour a week to help teach a child to read.
• The United States should reduce its nuclear arsenal by 20 percent over the next five years. Please sign the letter provided encouraging the president to take this necessary step for global peace. Once you’ve signed the letter, hand it to me, and I’ll fax it to the White House today.

Each of these three examples starts with a basic claim and then tags on an immediate call to action. Remember, the faster you can get people to engage in a behavior the more likely they actually will.

Value Claims

The final type of claim is a value claim , or a claim where the speaker is advocating a judgment claim about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).

Let’s look at three value claims. We’ve italicized the evaluative term in each claim:

• Dating people on the Internet is an immoral form of dating.
• SUVs are gas guzzling monstrosities .
• It’s unfair for pregnant women to have special parking spaces at malls, shopping centers, and stores.

Each of these three claims could definitely be made by a speaker and other speakers could say the exact opposite. When making a value claim, it’s hard to ascertain why someone has chosen a specific value stance without understanding her or his criteria for making the evaluative statement. For example, if someone finds all forms of technology immoral, then it’s really no surprise that he or she would find Internet dating immoral as well. As such, you need to clearly explain your criteria for making the evaluative statement. For example, when we examine the SUV claim, if your criteria for the term “gas guzzling monstrosity” are ecological impact, safety, and gas consumption, then your evaluative statement can be more easily understood and evaluated by your audience. If, however, you state that your criterion is that SUVs are bigger than military vehicles and shouldn’t be on the road, then your statement takes on a slightly different meaning. Ultimately, when making a value claim, you need to make sure that you clearly label your evaluative term and provide clear criteria for how you came to that evaluation.

Key Takeaways

• There are four types of persuasive claims. Definition claims argue the denotation or classification of what something is. Factual claims argue the truth or falsity about an assertion being made. Policy claims argue the nature of a problem and the solution that should be taken. Lastly, value claims argue a judgment about something (e.g., it’s good or bad, it’s right or wrong, it’s beautiful or ugly, moral or immoral).
• Each of the four claims leads to different types of persuasive speeches. As such, public speakers need to be aware what type of claim they are advocating in order to understand the best methods of persuasion.
• In policy claims, persuaders attempt to convince their audiences to either passively accept or actively act. When persuaders attempt to gain passive agreement from an audience, they hope that an audience will agree with what is said about a specific policy without asking the audience to do anything to enact the policy. Gaining immediate action, on the other hand, occurs when a persuader gets the audience to actively engage in a specific behavior.
• Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst ( http://www.americanrhetoric.com/top100speechesall.html ). Select a speech and examine the speech to determine which type of claim is being made by the speech.
• Look at the list of the top one hundred speeches in the United States during the twentieth century compiled by Stephen E. Lucas and Martin J. Medhurst and find a policy speech ( http://www.americanrhetoric.com/top100speechesall.html ). Which type of policy outcome was the speech aimed at achieving—passive agreement or immediate action? What evidence do you have from the speech to support your answer?

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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What Is Public Speaking? Why Is It Important? (Definition + Tips)

What is public speaking? In this article, you'll learn what speaking in public is about and the importance of public speaking in business.

If you’ve been asked to give a public speech, you may wonder: what is public speaking and why is public speaking important? Those questions are quite logical if you’ve never thought much about public speaking before.

Public speaking is important in business, education, and the public arena. There are many benefits to speaking in public, whether you’re an individual or a business.

In this article, we’ll define public speaking for you. We’ll discuss the importance of public speaking in general. We’ll also cover the importance of public speaking in business. Plus, we’ll share some resources to help you become a better public speaker. This includes some public speaking examples.

Also, if you want to pursue speaking in public yourself, download our free eBook: The Complete Guide to Making Great Presentations . It’ll help you master the complete presentation process.

What Is Public Speaking & Why It’s Important (Quickstart Video)

If you’re reading this, you’re probably asking the question “ what is public speaking “? You may even be faced with the prospect of creating a public speech yourself.

Or maybe you just want to know “ why is public speaking important “? Whatever your situation, we’ve got you covered with this short video that gives a public speaking definition and provides you with some tips to make a better public speech.

To learn even more about public speaking and why it’s important, study the written tutorial below.

A Public Speaking Definition

So what exactly is public speaking? Basically, it’s a presentation that’s given live before an audience. Public speeches can cover a wide variety of different topics. The goal of the speech may be to educate, entertain, or influence the listeners. Often, visual aids in the form of an electronic slideshow are used to supplement the speech. This makes it more interesting to the listeners.

A quality public communication definition should explain how it’s different from an online presentation, which is why we’ll cover it here. Here’s a description of some of the differences:

• A public speaking presentation is different from an online presentation because an online presentation is available any time. A public speech is typically limited to a specific time or place.
• Online presentations often use slideshows or pre-recorded videos of a speaker. (This includes recordings of a live public speaking presentation).

Because speaking in public is done before a live audience, you need to consider some special factors. We’ll touch on those shortly.

Now that you’ve got an understanding of the meaning of public speaking, let’s take a quick look at the history of (and the importance of) public speaking.

A History of Public Speaking

What is the history of public speaking? And why is public speaking important?

There’s a good chance that there’s been public speech, in one form or another, as long as there’ve been people. But most public speaking experts involved with public speaking in business communication trace the origins of modern public speaking back to ancient Greece and Rome.

Of course, those societies didn’t have slideshows, but they did have a need for speaking in public. As a result, they developed public speaking methods that are still studied today.

The ancient Greeks used public speech primarily to praise or persuade others. At one point, all Greek citizens had the right to suggest or oppose laws during their assemblies. This resulted in a need for skilled public speakers. Speaking in public became a desirable skill and was taught. Public speaking in the time of the Greeks was called rhetoric. Later, when Rome came to power, speaking in public was used during the Roman senate sessions. The Romans adopted the public speaking rhetoric methods of the Greeks. In fact, most public speaking teachers of the time were Greek.

The Latin style of public speaking was popular in the U.S. and Europe until the mid-20th century . After World War II, a less formal and more conversational speaking style of speaking became popular. Also, electronic tools became available to enhance public presentations.

Towards the end of the 20th century, electronic tools migrated to the computer. They evolved into the computer software tools, like PowerPoint , that we know and use today.

Don’t be fooled, though. Even though today’s public speeches are less formal, they still need to be well organized. More on that later. Now, let’s take a look at the importance of public speaking.

The Importance of Public Speaking

If you ask most people, they’ll probably say they don’t like public speech. They may even admit to being afraid of it since fear of public speaking is very common. Or they may just be shy or introverted. For those reasons, many people avoid speaking in public if they can. If you’re one of those people who avoid speaking in public, you’re missing out.

You may be wondering, “What is public communication and how can it benefit me?” Over the years, public speaking in communication has played a major role in education, government, and business. Words have the power to inform, persuade, educate, and even entertain. And the spoken word can be even more powerful than the written word in the hands of the right speaker.

Whether you’re a small business owner or a student, you’ll benefit from improving your public speaking skills. Some benefits of speaking in public include:

• improves confidence
• better research skills
• stronger deductive skills
• ability to advocate for causes

Speaking in public is especially important for businesses to market their offers. This allows them to get their message in front of potential customers. Salespeople and executives are often expected to have good public speaking skills. To learn more about some of the benefits of speaking in public, review this article .

Next, let’s explore the methods you can use to become better at speaking in public.

How to Become Better at Public Speaking (5 Quick Tips)

Okay, so now you understand the benefits of public speaking. You might be a little more interested in the topic. Still, you might think it’s not for you. Maybe you gave a speech once and it didn’t go well. Maybe you’re afraid of speaking in public. Or maybe you think you don’t have a natural ability for giving speeches.

The truth is that speaking in public is a skill. And you can learn any skill. While some people may have more natural speaking ability than others, anyone can learn to be a better public speaker. It just takes some know-how and some effort.

To help you become better at giving public speeches, we’ll take a look at these five areas:

• writing the speech
• overcoming a fear of speaking
• practicing the speech
• preparing your presentation slide designs
• giving the speech

We’ll start with writing the speech.

1. Write an Effective Speech

The first thing you’ll want to do is work on writing a well-organized, engaging speech. Even a great speaking voice or a great deal of charisma isn’t enough if your material isn’t any good.

Specifically, it’s crucial to research your audience beforehand so that you can target your speech directly to them as much as possible. Become familiar with their wants and needs, as well as any problems you can solve for them. This will drive the actual topic that you actually select for your speech, as well as how you research it.

The more research you do, the easier writing your speech will be.

2. Overcome the Fear of Speaking

Fear of public speaking is very real and can hold you back if you let it. If you don’t feel confident when giving your speech, your listeners may pick up on that. This can make your presentation less effective.

Fortunately, there are some techniques to help manage the fear of speaking in public. They also help you become more confident.

First, let’s tackle fear of public speaking. If you’ve already written an effective speech, then you’ve already taken an important first step. The more familiar you are with your speech, the less worried you’ll be on presentation day.

Besides knowing your topic well, be sure to practice, practice, practice! And remember that if you do make any mistakes on presentation day, it’ll be less obvious to your audience than you think.

Next, let’s work on improving your confidence.

3. Practice the Speech

Even if you’re not afraid of speaking in public, practice helps you give a more effective speech. If you’re in a rush, you may be tempted to skip practicing your speech to save time. While skipping practice may seem like a good idea, it’s really not.

Practicing your speech improves your public presentation skills. It also increases your familiarity with the presentation. As a result, your speech will go smoothly. You can go over this handy checklist to help you practice your speech.

4. Prepare Your Presentation Slide Designs

Your slide design needs to be on point. You’ll want to make sure it looks professional and is easy to read. Luckily, you can find plenty of modern and professional presentation templates on Envato Elements.

You’ll also want to download The Complete Guide to Making Great Presentations eBook now. Download it for FREE with a subscription to the Tuts+ Business Newsletter. Learn how to get your ideas formed into a powerful presentation that’ll move your audience.

Don’t forget to make good use of tools like PowerPoint , Google Slides , or Keynote . The right template for your slide deck can make a huge difference in your presentation.

5. Give the Speech

You’ve written a good speech. You feel more confident about giving a speech in public, and you’ve practiced. You’re ready to actually give the speech. There are some tips and tricks you can use on the day of your speech to make it go more smoothly, though.

Remember, you’re giving a presentation before a live audience at a specific place and time. So, you’ve got some concerns about the speaking venue that those who give online presentations don’t have to worry about.

Some common concerns for public speakers include:

• Will the audience be able to hear me?
• Does the venue have the equipment I need?
• Are there enough seats for all my listeners?

Public Speaking Examples

Public speaking examples are great for learning or improving a new skill. That applies to speaking in public as well. If you get the chance to listen to some top-rated public speakers, you should do it. You can observe how other speakers go about giving their speech. In the process, you’ll improve your own speaking skills.

One great source of recorded public speeches is Ted Talks , which is a series of short presentations on a wide variety of topics. Ted Talks are known for attracting world-class and celebrity speakers. You can find my favorite Ted Talks in this article .

The Best Source for Simple PowerPoint Templates (With Unlimited Use)

Envato Elements is the perfect place to find modern PowerPoint templates . For a single monthly fee, access unlimited downloads of PowerPoint themes, photos, fonts, and other resources to use in your next presentation.

Elements gives you the best bang for your buck. And thanks to the unlimited downloads, you can try out a variety of slide designs as you build out your public speaking PowerPoint presentation.

PowerPoint templates from Envato Elements have plenty of features to help you create a stunning presentation, such as:

• bold text and title slides to capture audience attention
• rich image placeholders to show off photos and videos
• many infographic elements and charts to visualize data
• plenty of customization options to make the template your own

Thanks to these templates, you’ll be able to create a modern, standout presentation to go with your public speech.

5 Modern PowerPoint Templates From Envato Elements

1. minimalism clean powerpoint presentation.

Try this template if you’re looking for a clean and simple PowerPoint slide design. The template features a versatile layout. Use it for any type of presentation or topic. It includes 50+ unique slide designs, tons of customization options, and vector elements. The template was designed in widescreen format.

2. Kaspa PowerPoint Presentation

The Kaspa PowerPoint template has a modern and trendy design. It’s best suited for presentations that need a lot of photos to share information. The template can be customized completely. It comes with slide animations and transitions. The template also includes vector icons.

3. Guava PowerPoint

The Guava PowerPoint has a dramatic, yet elegant design. You’ll notice dark image overlays and elegant typography that makes your message stand out. The template comes with 50+ unique designs, image placeholders, and master slides. It was designed in widescreen resolution.

4. Dauna Minimalist PowerPoint

The Dauna template is another minimalist PowerPoint design. It works well for any type of business presentation. You’ll find 30 unique slides and two color variations. The template comes with image placeholders and plenty of customization options.

5. Pastelize Colorful Business PowerPoint Presentation

If you’re looking for a colorful and bold PowerPoint, the Pastelize template is the perfect choice. The template includes many slide designs, three color variations and color themes, and image placeholders.

Make Great Presentations ( Free PDF eBook Download )

We also have the perfect complement to this tutorial, which will walk you through the complete presentation process. Learn how to write your presentation, design it like a pro, and prepare it to present powerfully.

Download our new eBook: The Complete Guide to Making Great Presentations . It’s available for free with a subscription to the Tuts+ Business Newsletter.

What Is Public Speaking? Now You Know! Time to Get Work on Your Next Speech

So what is public communication in terms of what it can do for you, your career, or your business?

In a nutshell, a world of potential! In this article, we defined public speaking and why it’s so important in your business. Hopefully, the public speaking meaning we explored will help dispel any fear you may have.

We discussed a thorough public communication definition so that you can be adequately prepared for your next speech. Besides the public speaking definition, you learned a bit about the history of public speaking and how it evolved to modern standards today.

We also shared some helpful tools to help you learn how to give a public speech and provided you with a source for good public speaking examples that you can learn from.

You should now be ready to grow as a public speaker. Be sure to check out the sleek PowerPoint templates on Envato Elements as you prepare for your next speech. You’ll find a ton of inspiration for your next presentation!

So go ahead. Write that public speech and give it. You’ll be glad you did!

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National Rifle Association of America v. Vullo

In Progress Expands Expression

• Key details

Key Details

• Mode of Expression Public Speech
• Date of Decision May 30, 2024
• Outcome Decision - Procedural Outcome, Reversed and Remanded
• Case Number 22–842
• Region & Country United States, North America
• Judicial Body Supreme (court of final appeal)
• Type of Law Constitutional Law
• Themes Political Expression
• Tags First Amendment, Indirect Censorship, Public Officials

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Attribution, copyright, and license information for media used by Global Freedom of Expression is available on our Credits page.

Case Analysis

Case summary and outcome.

The Supreme Court of the United States (SCOTUS) ruled that a government agency violated the First Amendment’s free speech clause when it compelled a third party to suppress the speech of another person or entity. The case was brought by the National Rifle Association (NRA) against Maria Vullo, former superintendent of the New York Department of Financial Services (DFS), for violating its right to free speech. The NRA alleged that Vullo coerced third parties—various entities and companies regulated by the DFS—to cancel their insurance policies with the NRA to discourage pro-gun advocacy. Vullo asked to dismiss the complaint, arguing that she had done nothing illegal. The Court of Appeals for the Second Circuit dismissed the case after considering there was no violation of the First Amendment. The NRA filed a petition for a writ certiorari before the U.S. Supreme Court. SCOTUS granted certiorari and vacated the Second Circuit’s judgement. The Court reaffirmed the precedent laid out in Bantam Books, Inc. v. Sullivan (1963), which held that “Government officials cannot attempt to coerce private parties in order to punish or suppress views that the government disfavors.” The Court also held that Vullo could have used, potentially, the power of her office to punish pro-gun speech by going after the NRA’s business partners—which could have induced those third parties to comply out of fear of hostility from the official. In light of this, the Court explained that the First Amendment prohibits government officials from selectively exercising their power to punish or suppress speech, either directly or through private intermediaries or third parties. Accordingly, the Court vacated and remanded the judgment.

In 2018, the National Rifle Association (NRA) filed a lawsuit against Maria Vullo, former superintendent of the New York Department of Financial Services (DFS), for violating its First Amendment right to free speech. The NRA argued that Vullo coerced various businesses and entities regulated by the DFS to cancel their gun insurance policies with the NRA to suppress views that promoted the use or ownership of guns. The NRA explained that Vullo, in several meetings with senior executives, expressed her views in favor of “gun control” and induced them to cancel their insurance policies with groups that promoted the use of guns.

Additionally, the NRA stated that Vullo, through the DFS, initiated investigations against companies, unions, and agencies that had insurance contracts with the NRA. Moreover, the association claimed that Vullo issued letters titled “Guidance on Risk Management Relating to the NRA and Similar Gun Promotion Organizations”, which discouraged DFS-regulated entities from associating with or contacting the NRA.  The NRA provided several declarations from companies’ executives who decided to terminate their insurance contracts with the NRA out of fear of retaliation from Vullo as superintendent.

Vullo moved to dismiss the NRA’s complaint. She argued that her conduct was not unlawful or an act of impermissible coercion.

The District Court denied Vullo’s motion to dismiss.  The court held that Vullo’s actions could be construed as a veiled threat toward industries and entities to disassociate themselves from the NRA, thus risking coercive action by the New York DFS. Hence, the court concluded that Vullo’s actions were a First Amendment violation.

Vullo appealed the decision. The Court of Appeals for the Second Circuit held that Vullo’s conduct constituted permissible government speech, not unconstitutional coercion. Further, regarding Vullo’s letters, the court of appeals held that they were not unconstitutionally coercive because they were written in an evenhanded tone and used persuasive words—not threatening nor coercive. The Second Circuit Court added that Vullo’s conduct was a clear example of permissible government speech. It also concluded that Vullo had fulfilled her regulatory responsibilities to DFS-regulated entities and businesses. Consequently, this court reversed the first-instance decision.

The NRA filed a petition for certiorari before the U.S. Supreme Court, insisting that Vullo’s actions violated the First Amendment to the U.S. Constitution.

Decision Overview

Justice Sonia Sotomayor delivered the unanimous opinion for the Supreme Court of the United States (SCOTUS). The main issue before the Court was whether the actions of Maria Vullo—as former Superintendent of the New York Department of Financial Services—could have constituted a violation of the First Amendment rights of the NRA—considering she could have dissuaded DFS-regulated entities from associating with the NRA.

The NRA argued that the Second Circuit’s approach was incorrect because it failed to properly apply the U.S. Supreme Court precedent in the case of Bantam Books, Inc. v. Sullivan , which provided a constitutional analytical framework for addressing its claim. The plaintiff alleged that Vullo threatened and coerced third parties—businesses and entities regulated by the DFS—to suppress pro-gun speech.

For her part, Vullo argued that the Second Circuit’s decision dismissing the NRA’s complaint should be upheld. The defendant argued that her conduct did not violate the First Amendment’s Free Speech Clause because it was lawful. Vullo also noted that she did not unlawfully threaten or coerce DFS-regulated entities to disassociate themselves from the NRA.

At the outset of its analysis, the Court recalled that six decades ago it established an important precedent in the case of Bantam Books, Inc. v. Sullivan (1963). According to the Court, the rule laid out in Bantam Books established that “a government entity’s threat of invoking legal sanctions and other means of coercion against a third party to achieve the suppression of disfavored speech violate[d] the First Amendment.” [p. 5]

Subsequently, the Court stated that the NRA plausibly showed that Maria Vullo—acting as superintendent of the New York DFS—pressured certain entities to assist her in combating gun advocacy by threatening to take coercive actions against organizations associated with the NRA, or other gun advocacy groups. On this point, the Court held that “these allegations, if true, state a First Amendment claim.” [p. 5]

The Court explained that Vullo was free to pursue violations of New York’s insurance law—even to criticize the NRA. Nonetheless, it held that Vullo “could not wield her power, however, to threaten enforcement actions against DFS-regulated entities in order to punish or suppress the NRA’s gun-promotion advocacy.” [p. 12] Furthermore, the Court highlighted that at the core of the First Amendment’s Free Speech Clause “is the recognition that viewpoint discrimination is especially harmful to a free and democratic society.” [p. 12] Accordingly, the Court said that the clause prohibits the government from abridging free speech.

Although the Court considered that a public official may share their opinions freely, and criticize other beliefs vehemently to persuade others, it also held that they must rely on the merits and strengths of their ideas and ability to inspire others. Considering this, the Court concluded that public officials are barred from “us[ing] the power of the State to punish or suppress disfavored expression.” [p. 12]

Again, the Court recalled the Bantam Books precedent to underscore the key difference between permissible attempts at persuasion and impermissible attempts at government coercion. In light of the case law, the Court explained that the First Amendment prohibits the government from using threats, or other means of coercion, to suppress speech. Subsequently, SCOTUS held that—since Bantam Books— courts have relied on several factors to determine whether the government has used threats against disfavored speech, such as “(1) the choice of words and tone; (2) the existence of regulatory authority; (3) whether the speech is perceived as a threat; and, perhaps most importantly, (4) whether the speech concerns adverse consequences.” [p. 14]

Still following Bantam Books , the Court also held that to prove that the Government coerced a third party, thus violating the First Amendment, a “plaintiff must plausibly allege conduct that, viewed in context, could reasonably be understood to convey a threat of adverse government action in order to punish or suppress the plaintiff ‘s speech.” [p. 16]

Analyzing the case at hand, the Court examined the degree of authority Vullo had as superintendent of the New York DFS—and whether a reasonable person could perceive her actions to be coercive in some way. On this point, the Court noted that Vullo had regulatory and enforcement authority over New York’s insurance companies and financial services entities. This meant that she could conduct investigations about these entities, prosecute them, and “impose significant monetary penalties.” [p. 13]

After examining testimonies from members of DFS-regulated entities—who claimed that Vullo threatened to prosecute them and impose sanctions if they continued purchasing gun insurance policies or associating with the NRA—, the Court held that “the message was therefore loud and clear”: Those entities “could avoid liability for unrelated infractions” if they “aided DFS’s campaign against gun groups” by terminating their business relationships with the NRA [p. 17]. Accordingly, the Court considered that these behaviors could reasonably be understood as threats of coercion.

In turn, the Court analyzed the letters issued by Vullo. SCOTUS stated that these letters called for prompt action by DFS-regulated entities to suspend their insurance policy agreements and contracts with the NRA.

For these reasons, the Court concluded that “the complaint, assessed as a whole, plausibly alleges that Vullo threatened to wield her power against those refusing to aid her campaign to punish the NRA’s gun-promotion advocacy. If true, that violates the First Amendment.” [p. 19]

Finally, the Court held that Vullo could have used the power of her office to punish gun-promotion speech by going against the NRA’s business partners, seeking compliance out of fear of regulatory hostility. With this in mind, the Court said that the fundamental conclusion was that “the First Amendment prohibits government officials from wielding their power selectively to punish or suppress speech, directly or (as alleged here) through private intermediaries.” [p. 23]

The Court did not rule on the merits of the specific case. It vacated the judgment and remanded it for further proceedings at the Second Circuit Court, consistent with the opinion laid out in this decision.

Concurring and dissenting opinions.

Judge Gorsuch filed a concurring opinion. In it, he argued that the Supreme Court held that a government official cannot compel a private party to punish or suppress disfavored speech on its behalf. He also noted that courts should not consider the evidence or arguments of the parties in isolation, as the Second Circuit did. Rather, Gorsuch held that the critical question in this type of case is whether the plaintiff had plausibly shown conducts that, when viewed in context, could reasonably be understood as acts of coercion seeking to suppress the plaintiff’s speech.

Justice Jackson also filed a concurring opinion clarifying that not every type of third-party coercion constitutes a First Amendment violation and that judges must examine whether the government actually wanted to restrict the plaintiff’s speech indirectly. In this regard, the Justice explained that Bantam Books provides a clear example of how government coercion can indirectly trigger a First Amendment violation.

Decision Direction

Decision Direction indicates whether the decision expands or contracts expression based on an analysis of the case.

Expands Expression

The Supreme Court expanded freedom of speech by reaffirming the rule laid out in Bantam Books , which established that, under the First Amendment, government officials can not coerce third parties to suppress speech. As the Court explained, public officials may criticize others’ beliefs and persuade the public of their views. Nonetheless, they are barred from using their authority to directly or indirectly suppress opinions or views with which they disagree. Hence, the Court strengthened the First Amendment’s free speech shield, preventing the government from discriminating against opposing viewpoints.

Global Perspective

Global Perspective demonstrates how the court’s decision was influenced by standards from one or many regions.

Table of Authorities

Related international and/or regional laws.

• U.S., Constitution of the United States (1789), First Amendment.
• U.S., Bantam Books, Inc. v. Sullivan, 372 U.S. 58 (1963)
• U.S., Pleasant Grove City v. Summum, 555 U.S. 460 (2009)
• U.S., NAACP v. Alabama, 357 U.S. 449 (1958)
• U.S., Shurtleff v. Boston, 596 U. S. 243, 252 (2022)
• U.S., Missouri v. Biden, 83 F. 4th 350, 380 (CA5 2023)
• U.S., Kennedy v. Warren, 66 F. 4th 1199, 1207 (CA9 2023)

Case Significance

Case significance refers to how influential the case is and how its significance changes over time.

The decision establishes a binding or persuasive precedent within its jurisdiction.

Official case documents, official case documents:.

• Supreme Court's Opinion https://www.supremecourt.gov/opinions/23pdf/22-842_6kg7.pdf

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More From Forbes

The vital importance of the correct point of view in communication.

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Illustration of contrasting head silhouettes exchanging ideas with open minds

When I was a freshman at New York University, the manual for the requisite speech course was titled, “Handbook of Objective Speaking.” At the beginning of the course, I assumed that “objective” was a noun, which meant the focus of a speech should be on its endgame or goal. It was not until the professor enlightened me that “objective” was an adjective to differentiate it from “subjective,” that the focus of a speech must be meaningful to the audience and not simply a soliloquy about the presenter’s point of view.

After college, I moved into journalism and had that concept reinforced by both The Associated Press (AP) Stylebook and The New York Times Manual of Style and Usage . Each of those guides recommends that journalists should avoid using the first person—the “I”—in news writing so as to provide an objective point of view that reports facts rather than opinion.

The difference between objective and subjective communication can be measured as the difference between the frequency of the word “you” and “I” in an exchange. A simple example of how that applies is in common social situations such as a dinner party. Think of the times you have been trapped sitting next to a bore who goes on and on about themselves and never asks you a question. The likelihood is that the ratio of that person’s pronouns was heavily skewed to “I.”

The solution, of course, is for communication to be effective, it must factor in the intended recipient, the audience, the reader, and the listener. It must be about the “you”—about “them.” After all, the “co-“ in “communication” dictates that it must be about “you” as well as “I.”

John McWhorter, an associate professor of linguistics at Columbia University and a regular contributor to the New York Times , wrote in his column last week that “psychologists even encourage us to try thinking of ourselves as ‘you’ or ‘he/she/they’ in order to imagine how others see us. It’s another way of reminding yourself, ‘It’s not all about me.’” McWhorter references a workaround linguistic practice called “illeism” or referring to oneself in the third person. As examples, he cites basketball superstar LeBron James and former President Trump. But McWhorter goes on to call the practice “a Tarzanian linguistic tendency,” (as in, “Me Tarzan, you Jane”) and is still self-referential.

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In support of the importance of the correct point of view, McWhorter also references James Pennebaker, the author of The Secret Life of Pronouns , who “demonstrated that Anglophones say (and write) ‘I’ or ‘me’ with starkly different frequencies depending on the speakers’ intentions and mental states, so much so that one can use the pronouns’ frequency to deduce a person’s truthfulness, contentment and certainty. Specifically, using ‘I’ and ‘me.’” In this previous Forbes blog , you can see how Pennebaker applies his observations about pronouns to the most common form of communication: conversations.

And yet in the world of business communications, it is standard operating procedure to be subjective, e.g. , to present the speaker’s point of view with a laundry list recitation of the bells and whistles of a product and/or service. It’s fine to do that, but to be persuasive, the speaker must tell the audience what those bells and whistles mean to them. The benefits that the features provide. The “you” versus the “I.”

To be persuasive, be direct. Say “you” more than you say “I.”

It’s all about them .

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