how to create a business plan for a dog walking

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How to Start a Dog Walking Business

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If you’ve ever dreamed of spending your day in the fresh air, surrounded by furry, four-legged co-workers, then you’ve likely wondered how to start a dog walking business. After all, starting a dog walking business is just about the opposite of your typical office job — you get to spend time outside, stay active, and of course, hang out with dogs all day. What could be better than that?

You might be wondering how to start a business that makes enough money to be sustainable, or how some of the specifics of getting your dog walking business off the ground. Starting a dog walking business isn’t always a walk in the park (sorry, we couldn’t resist), as there are plenty of financial and risk-related considerations that should be taken into consideration.

As with any kind of new entrepreneurial endeavor, there’s the matter of building and nurturing your clientele as well as growing your profits to keep things afloat during the rocky first few months. Plus, you’ll need to think about some factors specific to the dog walking business, such as driving to your customers and buying supplies like waste bags and treats.

Learning how to start a dog walking business can definitely be worth the effort, though. Besides the obvious perks (dogs!), it also provides a ton of freedom and flexibility. So, are you ready to start your dog walking business? In this guide, we’ll detail how to start a dog walking business, from the licenses and insurance you may need to obtain, to the financial solutions that can help make your dream possible.

How to start a dog walking business: A step-by-step guide

It might sound silly to wonder how to start a dog walking business, but it’s not as simple as lacing up some sneakers and hitting the road. As with all other kinds of entrepreneurial endeavors, there’s a lot to consider before diving in.

You’ll have to make the same financial considerations as you would with any other small business venture, and will most certainly have to juggle administrative tasks alongside your daily walk schedule. Let’s dive into what you need to know before starting your dog walking business.

Assess the local dog walking business landscape

You’re probably familiar with the idea of “supply and demand,” and it applies to just about any industry. In this case, the demand for a business in a specific area or specialty helps determine how much supply there should be.

Services in higher demand can charge their customers more, so long as there are more customers than companies. On the other hand, if there are too many providers serving too few clients, each provider ends up lowering prices in order to maintain a competitive advantage for the smaller pool of clients.

What does this have to do with walking dogs? Everything, if you want to start a successful dog walking business. Be sure that your target market isn’t already saturated with dog walking companies–otherwise, you may find yourself struggling to find clients and set yourself apart from the other, more-established companies while also turning a profit.

Develop a business plan

Even the most straightforward new businesses can benefit from having a comprehensive business plan. After all, you wouldn’t build a dog house without blueprints. The same idea holds true for your new dog walking business. Drafting a business plan provides you with a framework for your company to follow, and can help you determine the right strategies to help it grow in those crucial first few months.

Learning how to write a business plan doesn’t have to be daunting. All you need to get started is:

A clear idea of what you want your business to be

A sense of what kind of competition you’ll expect within your industry and area

Plans on how you’ll organize your business (especially if you plan to hire other walkers or administrative staff)

Ideas about what services you’ll offer (in this case, you may also consider including house-sitting or boarding services to your walking services)

Marketing and promotion plans to help you drum up business

Financial projections (including the cost of your services as well as expected revenue

Including a business plan as you start your dog walking business may seem like overkill depending on how big you want your business to be. Creating a plan in the early stages can, however, prepare you for growth down the line. It’s also better to draft a business plan now, rather than after your business takes off and you have less time to devote to the task.

Secure the necessary business licenses

Almost every municipality and state requires companies to have business licenses before they can operate lawfully. That’s true for big corporations as well as individuals and solopreneurs. Even if you want to start a dog walking business that is just you and your furry friends, you’ll still need to register with your local governing body in order to make sure that what you’re doing is above board and lawful. In most cases, you can get by with a relatively straightforward business license.

For example, setting up a sole proprietorship is simple and easy to operate, although it offers fewer protections than other business entities, such as a limited liability corporation (LLC). LLCs, unlike sole proprietorships, help separate an individual from his or her business.

An LLC helps you keep your personal finances separate from your business. They also help you establish distance between yourself and any legal issues your business might experience. This is particularly helpful for dog walking businesses: If an issue were to arise with your clients’ beloved pets, you could be personally liable without the right business entity in place.

If you’re not sure what kind of corporate entity you think your dog walking business might need, it’s never a bad idea to consult a small business attorney who can help you weigh the pros and cons of each. You’ll have to pay a bit more for the additional help than you would by going it alone, but you could stand to save significant money in the event of a problem down the line.

Get the right insurance

Most small businesses need some form of insurance–be they small home-based businesses or manufacturing enterprises–and a dog walking business is no different. In most cases, the more liable your company is to have something break, for someone to get hurt, or for something to go awry on your property, the more likely you are to need comprehensive business insurance to cover your business in the event of an issue. Even if your state or town doesn’t require you to have certain kinds of business insurance, it’s still a good idea to consider this added protection.

When you’re dealing with animals, as is the case in a dog walking business, the need for insurance becomes even more important. For starters, you’ll likely want to look into a solid general liability plan that can protect you in case of any damages incurred while on your client’s property (or on anyone else’s property during a walk).

You’ll also want to think about personal and commercial property insurance to cover any losses (or damages) in the event that Fido goes off the leash and causes damage to you or your business property. Last but not least, you’ll also want to get animal bailee insurance if you plan to transport dogs in your car, or if you decide to add animal boarding to your services.

This is not a comprehensive list, nor is it meant to provide any advice on which insurance you should buy. Be sure to check with a legal professional, insurance specialist, and any local governing bodies to make sure you have all the coverage you need before you start your dog walking business.

Market your business

Even after all of the planning and logistics have been tackled, you’re only halfway done with the work that it takes to start your dog walking business. You’ll still have to market your services in order to gain new clientele.

The good news is that marketing your small business doesn’t have to cost a lot in order to be effective. This is particularly true for dog walking businesses, where word-of-mouth marketing can be more valuable than paid promotion.

Creating a small business website is a good first step to launching your business. This should include things like information about yourself and your experience, the area where you’re operating, pricing, and methods for prospective customers to get in touch with you. Building a simple website is often inexpensive and easy to maintain, and can do you a world of good as you build a reputation for your company.

Small business owners often overlook their ability to influence word-of-mouth advertising. This is particularly important for small businesses like the dog walking industry, since people prefer to go with the recommendations of their friends and family when entrusting the care of their beloved pets. Offering a customer referral program can also help incentivize happy customers to recommend your services by rewarding them with pre-determined perks, like free walks.

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How to start a dog walking business: The financials

Although starting a dog walking business may seem like an endeavor that doesn’t have high startup costs–after all, don’t you really only need a good pair of walking shoes?–you may find that some extra cash is necessary to help get your business off the ground or to help it expand. Here are some small business loan options that can help your business.

Small business administration (SBA) loans

Whenever the topic of small business loans come up, SBA loans are sure to follow. That’s for good reason: SBA loans are a great option for qualifying small businesses. They often have lower interest rates than regular business loans, come with longer repayment periods, and may even provide higher loan amounts than their peers.

Given that SBA loans come with such great perks, they’re also highly competitive and require an extensive amount of paperwork during the approval process. Even if you don’t end up getting an SBA loan, it’s still worth going through the application process in most cases. You’ll be fully prepared with the information you need when seeking out alternative financing options for your dog walking business.

Business auto loans

If you need a car or vehicle to transport the furry clients of your dog walking business, you might want to consider a small business auto loan. Auto loans help small businesses get the cash they need to purchase a vehicle, all while typically coming with a lower interest rate than they’d get for a short- or long-term loan that isn’t tied specifically to this purchase.

Borrowers will approach lenders for a business auto loan once they’ve found a specific vehicle (or vehicle type) that they wish to buy. If approved, the lender then provides the cost of the vehicle, and the borrower pays back the loan plus interest.

Business line of credit

Sometimes small business owners need access to additional cash on a revolving basis. Say, for example, that you know you’ll have a few miscellaneous expenses coming up as your dog walking business expands. You may not need a pile of cash all at once, and would certainly prefer not to pay interest on money you’re not using.

That’s where a small business line of credit comes in handy. Lenders provide borrowers with a capped amount of cash from which they can draw for as long as the line of credit is active. Borrowers only pay interest on the money they’ve drawn from the line of credit, and can borrow money several times throughout the life of the line of credit.

Small business term loans

Perhaps the broadest, all-encompassing lending products out there for small business owners are business term loans . These loans allow borrowers to access a predetermined amount of cash to pay for anything business-related, all while agreeing to pay an interest rate over a certain amount of time in exchange for the money.

If you have general needs in starting your business, term loans can help you get access to capital. Be aware though that short- and long-term loans do tend to come with higher interest rates than business auto loans, a small business line of credit, and SBA loans.

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The bottom line

You might be surprised that starting a dog walking business takes some planning and preparation. But when you’re starting your own business you need to make sure it’s set up correctly and legally, and that you’ll be protected if any accidents occur down the line. Additionally, taking care of animals comes with its own set of considerations.

Luckily, as long as you cover all of the right elements of starting a dog walking business–from securing the necessary licenses and insurance to finding the right financing–you’ll be on your way toward bringing home the bacon. If the dogs don’t eat it first, that is.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

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How to Start a Dog Walking Business in 11 Steps

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Starting a dog walking business can be a rewarding and fulfilling endeavor for animal lovers. With the growing demand for pet services, starting a dog walking business can be a lucrative career choice.

In this article, we’ll cover the steps you should take to start your dog walking business, how to choose the right business structure, and clarify any permits or licenses you may need to build a strong foundation for your business. Keep reading to learn how to start your dog-walking business and ensure it’s off to a great start!

What is a Dog Walking Business?

A dog walking business is a service that provides exercise and companionship to dogs while their owners are away from home. The business is typically operated by a sole proprietor, partnership, or limited liability company that employs one or more dog walkers who visit clients in their homes to walk and care for their dogs.

Benefits of a dog walking business

The benefits of starting a dog walking business include:

• The demand for pet services, especially in urban areas, is growing
• It’s a flexible business that allows you to work from home and set your own schedule
• You get to work with dogs and other animals, which can be very rewarding for animal lovers
• You can start the business with relatively low startup costs, especially if you already have a reliable vehicle and basic equipment such as leashes and toys

Potential drawbacks to a dog walking business

Disadvantages of starting a dog walking business include:

• The job can be physically demanding, as it requires walking, running, and sometimes lifting dogs
• There can be liabilities, especially in case of accidents or injuries
• The business can be weather dependent, making it difficult to schedule walks during extreme weather conditions
• Competition for dog walking services in urban areas can be high, making it difficult to stand out and have a successful business 

Starting a dog walking business can be a fulfilling and profitable venture for animal lovers with a passion for exercise and a desire for flexible work. But it’s important to carefully consider the advantages and disadvantages before launching the business to ensure its success.

Starting a Dog Walking Business in 11 Steps

Below you will find the 11 steps to starting a successful dog walking business, beginning with your goals in mind and how you can achieve them. 

1. Develop Your Business Plan

Developing a comprehensive business plan is essential to starting a successful dog walking business. It should serve as a roadmap for your business and as a tool to attract investors and secure loans, if necessary.

Your business plan should include a detailed overview of your dog walking business and its goals as well as a financial plan to cover start-up costs and ongoing expenses. It should also include a marketing strategy for attracting customers, such as promoting through social media and local advertising. Your day-to-day operations, including scheduling, invoicing, and record keeping, are also essential when it comes to staying organized and compliant with your finances. 

It’s also important that you take the time to thoroughly research the market and your competitors to know what you need to be ahead of the curve. By creating a well-thought-out business plan, you will have a clear idea of the potential of your business and the steps necessary to make it a success.

2. Choose a Business Name

The name of your dog walking business is critical to its success because it helps you stand out from other dog walking businesses and can have a significant impact on your brand image. 

When choosing a business name, it’s important to make it:

• Short, memorable, and easy to spell
• Descriptive of your services
• Reflective on your personality and approach
• Unique and not in use by another business

By considering these factors, you can create a memorable and distinctive name for your dog walking business that will help you to establish your brand and attract customers.

3. Understand the Market

Successfully starting and running a dog walking business requires a thorough understanding of the market. Research other dog walking businesses in the area, their services, pricing, and marketing strategies and use this information to differentiate your business and stand out in the market.

Identifying potential customers involves researching the demographics of pet owners in your area, including their ages, income, and interests, to help target your marketing efforts. Understanding the legal requirements for operating a dog walking business, such as obtaining necessary licenses and insurance, is also important.

Additionally, offering competitive rates is critical to attracting customers and building a successful business, which can be determined by researching the market and competitor pricing. Conducting thorough market research and understanding the market will help position your dog walking business for success and growth.

4. Determine Your Rates

To determine the cost of a dog walk, you must consider various factors such as the type of service, the duration of the walk, and the distance traveled. To set accurate prices, you should also take into account the cost of materials, advertising, and transportation.

Accessories such as leashes, collars, and toys are necessary to provide a safe and enjoyable experience for the dogs, while advertising helps reach potential customers and spread the word about your brand.

Transportation costs, including fuel and maintenance of your vehicle, as well as any parking fees or tolls should also be considered. By taking all of these factors into consideration, you can ensure that your dog walking business is profitable while still offering competitive and affordable services to your customers.

5. Plan Your Payment Options

Deciding on a payment method for your dog walking business is an important aspect of running your business. You have several options, including cash, PayPal, or credit cards, and it is important that you choose the method that works best for you and your customers.

Another important decision you’ll need to make is whether to require a deposit or an upfront payment from your customers. This way, you can ensure that you are properly compensated for your time and services. You’ll also need to decide whether you’ll offer your customers the option to pay online or if they’ll have to pay you in person.

A clear payment process will help you manage your finances effectively and reduce the risk of misunderstandings with your clients. Whether you accept payment after the job is complete or require a deposit upfront, it’s important to clearly communicate your payment policies to your customers to avoid confusion or disputes. By being proactive with your payment processes, you can ensure the financial stability of your business and provide a positive experience for your customers.

6. Decide on Your Business Structure

Next, you’ll want to choose the appropriate business structure for your dog walking business. This will determine how your business is run and what legal entities you need to run your business smoothly.

Sole Proprietorship

A sole proprietorship is a type of business entity where an individual is the sole owner and operates the business. One of the main advantages of a sole proprietorship is that it is relatively easy to manage and has fewer regulatory requirements compared to other business structures. However, one of the major disadvantages is that the owner is personally liable for all debts, meaning their personal assets are at risk in the event of a lawsuit or debt.

General Partnership

A general partnership is a type of business entity where two or more people own and operate the business together. While the ease of incorporation and reduced regulatory requirements can be attractive to people looking to start a business quickly, the potential for disagreements among partners and unlimited liability for business debts can also have significant drawbacks. Partners must have a clear agreement in place to minimize the risk of disputes and ensure the success of the partnership.

Limited Partnership

A limited partnership is a type of business entity that combines the involvement of both general and limited partners. The structure offers the advantage of having outside investors provide capital without giving up control of the business, and the limited partners enjoy the security of limited liability. However, the potential for disputes among multiple partners and the requirement for formal agreements and regulations can make the structure more complex than in a sole proprietorship or general partnership.

Limited Liability Company

A Limited Liability Company (LLC) is a hybrid business structure that combines elements of a corporation and a partnership. It offers the limited liability protection of a corporation for its owners, known as members, while also allowing for the tax benefits and flexibility of a partnership. LLCs offer the advantage of protection for their members’ personal assets and the flexibility to choose how the business is taxed. However, there may be more regulations and formalities involved in setting up and running an LLC compared to a sole proprietorship or general partnership. Additionally, it may be more difficult to transfer ownership of an LLC, and there may be restrictions on the number of owners allowed.

Corporation

A corporation is a separate legal entity from its owners, known as shareholders. Corporations offer several advantages such as limited liability protection, the ability to raise capital, and the ease of transfer of ownership. However, corporations also have disadvantages such as double taxation on profits, a more complex and formal organizational structure, and more regulations and compliance requirements. Forming and running a corporation can be more expensive and time-consuming compared to other business structures.

7. Register Your Business

Registering your dog walking business is an important step in establishing a legal and official presence for your company. Depending on your chosen business structure, you may need to register with the state or local government. This typically involves filling out legal documents such as the articles of organization or operating agreements. Registering your business also helps to ensure that you comply with any applicable regulations, making it easier to open a business bank account, obtain any necessary licenses and permits and apply for any loans or grants.

8. Obtain Licenses and Permits

Every state has different rules and regulations when it comes to starting a business. As a business owner who deals with live animals that may lead to an accident, it is best to check with your local government to see whether you need a license or permit for your dog walking business. Generally, you will need a business license to legitimize your business and protect yourself against any liabilities.

9. Open a Business Bank Account

Setting up a separate bank account for your business allows for clear record-keeping, differentiation between personal and business finances, and building better credibility. A separate business account also helps protect your personal assets from your business accounts in the event of a lawsuit, organizing them so that they don’t comingle when managing your finances.

10. Get the Right Insurance

When you open a dog walking business, you need to be aware that you will be held responsible for the care of your owners’ beloved pets, so it is important that you get the right insurance. This is because accidents such as property damage, injuries, or the loss of a dog can lead to litigation — something that won’t reflect well on your business or reputation. 

11. Promote Your Services

One of the most important steps for your dog walking business is to advertise your services. This can be done through word of mouth, local advertising, or social media. Remember that your reputation is a strong deciding factor when it comes to attracting and retaining customers. So building a network of clients who trust you with their dogs is critical to a lucrative dog-care business.

Additional Tips for Your Dog Walking Business

Now that you know the fundamental steps to starting your dog walking business, here are some extra tips on providing a successful and safe experience for your canine friends. 

Invest in a Pet Software System

If you want to expand your business or need a little help organizing your clients. Investing in a pet software system can be in your best interest. This is helpful when it comes to keeping in touch with your customers, managing your staff, promoting your business, and improving the overall experience.

Become First Aid Certified

It can be difficult to keep track of what is going on with your dogs, who are much like children running around putting things in their mouths that they shouldn’t. That’s why it’s important to take a first aid course in case of an accident and know what to do in an emergency. This will also help to gain the trust of your clients, who will know that their dogs will be taken care of professionally in the event of a crisis.

Understand Safety Measures and Equipment Used

The safety and well-being of your client’s dogs cannot be overstated. Depending on what your client is comfortable with, you will need to adjust accordingly to meet their needs. For example, some owners do not want their dogs on a certain leash and prefer a gentler leash that emphasizes their health and safety. It’s also a good idea to invest in a dog first aid kit for added protection for your customers’ fluffy companions.

Earn a Profitable Income with a Dog Walking Business

The idea of opening a dog walking business can fill your animal-loving heart with joy. But the safety and legal requirements for this type of business are no walk in the park. Running this type of business successfully takes a lot of planning, advertising, and careful arrangements to get it right.

By following the 11 steps above, you’ll be well on your way to opening a successful and compliant dog walking business. If you need help with your taxes , getting organized, and staying on top of your finances, doola offers a great and affordable bookkeeping service that will keep you up to date on all your business expenses and income taxes.

How profitable is a dog-walking business?

A dog-walking business can have high profitability potential with a net income of around 30% to 50% of gross revenue, but the exact figures can vary greatly based on location and scale.

Do you need qualifications to start a dog-walking business?

No specific qualifications are needed to start a dog-walking business. However, you should have a love for dogs, basic dog care knowledge, responsibility, and trustworthiness.

Is dog walking in high demand?

Dog walking is in high demand as pet ownership continues to increase, and busy pet owners seek assistance in providing daily exercise and care for their pets.

What are some risks of a dog-walking business?

Some risks of a dog walking business include liability for accidents or injuries to dogs, unpredictable weather conditions, and potential challenges in managing client expectations and schedules.

How many dogs can you walk at a time?

The number of dogs one can walk at a time depends on the size and temperament of the dogs, local laws, and the walker’s ability to handle multiple dogs effectively. Typically, a dog walker can handle between two and six dogs at a time.

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How to start a dog walking business: 9 tips to get going

Key takeaways

• If you’re an entrepreneur with a passion for animals, starting a dog walking business could be the perfect choice for you
• Knowing what other dog walkers provide (and don’t provide) can give you a leg up on the competition 
• Research and obtain necessary licenses, insurance, and other essentials well before you start taking on clients 

If you’re passionate about dogs and want to make some money interacting with them, it might be time to learn how to start a dog walking business . 

According to Psychology Today , 78% of pet owners would like their dog to be walked at least twice per day, and nearly all pet owners feel that walks are an important way to help their pet de-stress. But not every dog owner has the time to do this.

Professional dog walkers could be the answer to this problem. Whether you’re looking for a side hustle or a full-time business, discover the key first steps to launching a dog walking company . 

How to start a dog walking business  

Becoming a professional dog walker is not as simple as telling your friends and family you’re now a dog walker and hitting the pavement with your first pooch. The more work you put in ahead of time, the sooner you can earn money with your dog walking business . Here’s what it takes to launch your new business one step at a time.

1. Get some training 

Taking care of your own dog is no substitute for learning more about canine handling. Take an online course or work with a dog training school in your area to learn about general safety for dog walking.

While you don’t always need extensive professional training to open your own business , you’ll feel more comfortable, and more clients will want to work with you . For instance, you’ll want to know basic pet first aid as well as standard training commands. In smaller towns, you might not need a license or specific training to operate a dog-walking business , but that is required in some bigger cities. 

If you have friends or family members with professional dog walking experience, you can also interview or shadow them to get their insights and find out what it’s like to walk dogs that aren’t your own. 

2. Write a business plan  

Writing a business plan is one of the best ways to provide clarity on your new business idea. A business plan outlines everything from your company description and value proposition (i.e., what unique advantage you offer potential clients ) to a breakdown of your services, marketing strategies, financial outlook, and goals. It will also help give potential lenders a clear idea about your business if you are seeking funding.

Many of the steps in this guide will help inform the research you do to create a business plan and provide structure when learning how to start a dog walking business .

3. Research competitors

The more you learn about your pet care target market and other dog walking providers in your area, the more informed and prepared you’ll be. Whether it’s an app, an individual, a vet hospital, or a boarding business, research other pet sitting providers and dog walking services in your area. Not only will you learn a lot about the demand for these services, but you’ll also get a sense of basic rates and policies. 

You can discover what your competition is doing well and where you have a chance to break in. For example, imagine that other dog walkers are available on weekday mornings only. By offering flexibility in your scheduling, you can close the gap with potential new clients who need evening or midday coverage.

4. Determine your services, policies, and terms 

When you launch, you might only offer daily dog walks. Over time, you might add in other services like pet sitting or giving medications to animals at your discretion. 

As a business owner , you should also determine: 

• Your rates; will you charge a flat fee per walk or will it be based on the duration of the walk?
• The neighborhoods or ZIP codes you will work in
• Whether you require a weekly minimum of walks booked for someone to become a client 

There are many choices ahead for your dog walking company , but your services should always be at the core of your decision-making process. This includes creating a standard dog walking contract for your clients. The contract should cover how often you’ll walk the dog, payment amounts, whether the dog is walked solo or as part of a bigger group, and how you’ll address behavior issues on the walks. 

5. Select a business name  

Choosing a business name that stands out is important. You can use any name you want, so long as it hasn’t been taken by someone else or trademarked. Brainstorm word associations for your own name or pet-related terms, or use a free business name generator like Namelix to get the creative juices flowing. 

Once you’ve decided on a name, consider purchasing a domain name (i.e., website address) to market your dog walking business . The company name also opens the door to getting a business bank account for your own dog walking venture. 

6. Choose a business structure  

Most independent dog walkers operate as a sole proprietorship . This means they are one-person companies. Even so, consider using a fictitious name or a “doing business as” ( DBA ) name when you register with your county clerk. You could also register as an LLC to give you an additional layer of personal protection. Talk to a business lawyer if you have questions about which structure is right for you. 

7. Obtain appropriate business licenses and insurance

Find out if your state and local area require a business license , and fill out this paperwork with your company name. Check out the Small Business Administration site to determine your state license requirements. You should also look into getting business insurance . The most general form of dog walking insurance is liability insurance to protect yourself in the event of an accident.

8. Get a federal and state tax ID number 

You don’t need a federal license to open a dog walking business , but you should register as a business. In doing so, you’ll secure your federal and state tax ID number so that you can file your taxes properly. 

Even if you’re working solo, you might need to provide a W-9 to any third parties you work with, like a dog walking app. Getting an employer identification number (EIN) means you don’t have to list your Social Security number on these forms. 

9. Pick your business tools

Software, systems, and apps are all necessary to keep things straight when you’re your own boss . From booking to cancellations, invoicing , and accounting , set yourself up for success with the basics. You want tools that are easy not just for you but also for your clients.

Consider an app or accounting software for: 

• Accepting digital payments 
• Booking or rescheduling needs 
• Chatting with clients about special instructions 
• Accounting to track your income 
• Tracking for mileage expenses if you drive to your client’s homes

You’ll also want to provide instructions to clients upfront so they can effectively use the technologies you’ve invested in.

How to market your dog walking business  

Getting the word out to family and friends first is a good idea, but you’ll want to expand your reach. From hanging flyers on dog park bulletin boards or in coffee shops to creating a website, plenty of marketing options work well for dog walkers . 

Here are some inexpensive ways you can market your dog walking services and increase word of mouth : 

• Get business cards to share with local shelters and veterinary clinics or animal hospitals 
• Create a website and follow small business SEO best practices to increase traffic
• Claim your Yelp Business Page to provide your business details, upload photos, and increase your chances of appearing when potential clients search for dog walkers in your area
• Create and update social media profiles with your business name and contact information
• Look for non-competitive referral partners, such as pet stores , vets, groomers , and pet sitters

Even though funds might be limited as a startup dog walking business , set a marketing budget . These funds can cover additional local marketing needs, such as placing an ad in the local newspaper or using Yelp Ads . 

Get a free Yelp Page

Promote your business to local customers.

It’s time for a walk! 

If you have an entrepreneurial spirit and a soft spot for dogs, starting a dog walking business can be an ideal venture. As with any small business , it requires a great deal of research and follow-through to make it happen. 

With the right business plan , technologies, and marketing, your business will be off to a running start. Then, check out these nine simple tactics to promote your business locally .

The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.

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How to Start a Dog Walking Business

Dog Training

WRITTEN BY:

Kayla Fratt

June 25, 2019

No Comments

K9 of Mine is reader-supported, which means we may earn a small commission through products purchased using links on this page. Here’s how it works .

What better way to spend your days than strolling around with other people’s dogs?

Starting your own dog walking business will allow you to get your steps in, enjoy the sunshine, and hang with dogs. Not to mention making some money!

That said, starting a business is about more than loving dogs and walking around town. Turning your passion into a profitable business will take plenty of planning and a solid dose of elbow grease.

Benefits (and Drawbacks) of Having a Dog Walking Business

It’s easy to see the great bits of having a dog walking business:

• You get to spend your days walking dogs , enjoying the fresh air and the company of happy pooches.
• You’re helping dogs get the exercise that they need , and by extension you’re helping them and their owners live happier lives.
• You have the benefit of choosing your hours and choosing your clientele.
• Dog walking also has a lower barrier to entry than starting a dog training business . While you still need some serious dog skills to be a pro dog walker, you generally don’t have to know how to deal with more complicated and serious behavioral issues – unless that’s your niche!
• The best pet parents give their dog walkers gifts !

At the same time, dog walking isn’t all a walk in the park (though that’s part of it)!

There are downsides too.

• You’ll have to deal with a lot of dog poop
• Some of your clients might bark and jump on you, and most will probably pull on the leash
• You may be asked to walk ultra-large dogs or tiny dogs that need protecting
• Some owners can be just as high-maintenance as their dogs!
• You’ll need plenty of dog experience and lots of people skills to truly succeed.

What You Need to Get Started as a Dog Walker

Before launching your dog walking business, be sure that you’re prepared to hit the ground running. Make your launch smooth by ensuring that you have all of the essentials ready.

To start a dog walking business, you’ll need:

• Basic knowledge of dog behavior and body language. You’ll need to brush up on your understanding of dog calming signals and know how to recognize a dog who’s afraid, aroused, or upset before things blow up in your face. This Udemy course, Inside Your Dog’s Mind, is a great place to start!
• Good walking shoes. You’ll be doing a lot of walking, so invest in some solid sneakers!
• A website and an online presence . You’ll want to create account on Yelp and Google My Business at a minimum.
• Marketing materials, like business cards, fliers, or brochures.
• Basic dog care equipment , like spare poop bags and a spare slip lead (because they fit all dogs and work as a leash and collar), in case you run out or an owner’s equipment fails.
• Dog pepper spray for protecting your client’s dogs from any oncoming or off-leash aggressive dogs.
• Basic knowledge of doggie first aid . You don’t need to be a vet, but it’s good to know how to remove burrs or patch a scraped paw. Knowing dog CPR wouldn’t hurt either.
• Good defensive leash handling skills . This means being able to give and take slack quickly on the leash, how to hold a leash properly to avoid injury and maintain control, and how to hold a dog up and away from you if it tries to bite you. Walking several dogs or even one unknown dog can be quite a challenge! Practicing your leash handling skills will ensure that you can keep your fingers and your client dogs safer on the walks. This ASPCA video is a great place to start.

While it’s important to remind your clients that you’re not a vet or trainer, it’s also great for your business if you are comfortable with basic training, behavior, body language, and first aid. So do your best to brush up on your canine knowledge bases before you get started!

Check out our list of the best free online dog training videos to recap some of the most essential dog training strategies.

Dog Walking Services: Should I Join Rover & Wag Instead of Starting My Own Separate Business?

There are a few high-profile dog walking apps nowadays. If you want to start your own dog walking business, should you join one or both of them?

You may not be surprised to hear my answer: it depends.

Rover and Wag are both decent places to start getting clients, rack up experience, and learn to handle dogs , but it’s not necessarily a way to build a business.

There are significant advantages – Rover and Wag both have aggressive marketing teams working to get the word out about their platform, which can mean more clients for you without you having to manage Facebook ads or email campaigns.

While these services do take about 20 – 25% cut, they save you a lot of headaches in exchange.

However, you won’t be able to build your own brand recognition working through these apps. Plus, depending on where you are, these apps can be quite competitive.

I rarely got clients through Wag when I did it, and I almost never got clients through Rover – there were just too many walkers in Denver versus how many dogs needed help.

While Wag and Rover work fine for a bit of supplemental income, that cut taken out of your profits really can hurt when you’re trying to do dog walking as your full-time income.

Ultimately, if you just want to make some extra dough to save up for a fancy vacation or a new car, Wag and Rover can work for you. But if you want dog walking to become your full-time business, you’ll likely need to go off on your own.

The key will be distinguishing yourself in the market by building a business that serves a different niche (rather than on-demand and app-based) in the long-term.

How to Market Your Dog Walking Business

1. find a niche.

As we noted above, one of the best ways to really make your dog walking business stand out from the crowd is to pick a niche.

Paradoxically, it’s easier to refer clients to a business that serves a smaller, specific group, rather than a large, more general audience.

For example, you can specialize in:

• Taking the dogs running to burn out those high-energy dogs
• Going on hiking adventures
• High-end clients that have lots of picky specifications
• Private walks to specific locations
• Group walks
• Behaviorally challenging dogs

As a professional trainer, I know that there’s a huge shortage in many cities of walkers that can handle behaviorally challenging dogs – like dogs that bark and lunge at other dogs or dogs who are shy of strangers.

In many areas, there’s also huge demand for people who can do more energy-intensive activities like running or hiking.

Once you’ve decided on a niche, it’s time to start marketing yourself.

2. Set Up a Yelp Account

Many people start their search for a service provider on Yelp. Your business page on this site is an important early step for business visibility.

Creating that page is quite easy:

• Visit biz.yelp.com
• Click the big red “Get Started” button
• Follow the instructions on the page.

3. Set Up a Google My Business Account

When you search Google for a business, a box often pops up on the top right corner of the page with a map to the business, their hours, their contact info, and some reviews.

That’s the Google My Business box. Setting this up will help give your business visibility. Like Yelp, it’s quite easy to do.

• Log in to your Google Account or create one if you don’t have one. Use a name that reflects your business and sounds professional.
• Go to Google.com/business .
• Click “Start Now” in the top right-hand corner.
• Input the information requested – be sure to be complete here.
• Verify your account using one of the methods offered. This might mean waiting for a physical postcard in the mail!

4. Set Up a Thumbtack and/or Nextdoor Account

Thumbtack and Nextdoor (and their competitors) are all useful places to connect with local community. These platforms aim to help connect locals with small businesses.

As a dog walker, you’ll be able to post your services as well as respond to posted jobs with a bid – somewhat like Craigslist, but more organized. Unlike with Rover or Wag, you can use these platforms through your business rather than as a contractor.

Check your local area to see which of these platforms (or neither, both, or a third option) is most used, and start there.

Check out Nextdoor.com and Thumbtack.com to get started – they both have setup wizards that make things easy!

5. Create a Website

Almost everything today starts with a Google search. Most people prefer doing their real research on websites, and that means your business needs a website.

For many people, it’s more cost-effective at first to make your own site rather than hire a designer. That said, if you’ve got more money than time, you can also pay someone to make a basic site for you.

If you’re making your own site, your main options are:

SquareSpace. Great for most small, local businesses. Easy to use and setup, with a handy built-in wizard that can set you up with a gorgeous, professional looking website quickly.

Squarespace isn’t the most customizable or the fastest as far as load time goes, but it’s probably good enough for your business, especially to start.

WordPress. The better option for those who are a bit more tech-savvy. You’ll have much more control over design. This guide can walk you through the process . We also recommend that you:

• Buy your domain  through Godaddy
• Use  WPX for hosting  (it’s who we use, and their customer service is the best around)
• Try GeneratePress for your theme  (but there are tons of options out there)

What Info Should Your Website Include?

• A Picture Of You. Make sure to include a photo of you to help potential customers connect with you in a personal way.
• Your Qualifications. Include your qualifications, certifications, and any relevant courses you’ve completed.
• Any Experience With Dogs. Detail any relevant experience you’ve had with dogs – from shelter volunteering to dog sitting, etc.
• Testimonials. Testimonials show potential clients that you are reputable and can be trusted. If you’ve had a few past clients who were happy with their experience, ask them if they’d be willing to write a short testimonial that you can share on your website. Asking for Yelp or Google reviews is also a good idea.
• Pricing . Be sure to clearly post your prices on your site – don’t leave clients in the dog!
• Your Service Area. Explain how far you’re willing to travel / which areas of your city you work in.
• Your Schedule . If you’re offering regular group walks or don’t work on a given day, make that information easily available!
• Your Contact Information . Make it incredibly easy for people to find this vital information.

Keep in mind that if your business really takes off, you may end up wanting to employ the use of dog training business software that will help you organize your bookings and clients.

Grow a Community Online and Offline

Join facebook groups.

Facebook groups can be useful for getting your name out there  as a dog walker. Since you are a location-based business, you’ll want to focus primarily on joining local groups and tapping into regional networks.

Look for neighborhood Facebook groups, pet-owner regional groups, dog walking groups, etc.

Many groups don’t allow direct self-promotion, so be sure to read the group rules and message the moderators if in doubt.

Many groups do allow you to respond to posters asking for dog walker recommendations, but you usually can’t blatantly post about your services unsolicited.

Also consider joining any regional pet-business groups that might enable networking with other pet professionals. Vets, trainers, dog daycares and groomers are probably looking for excellent walkers to work with. You may not find clients, but you’ll probably find people who will help refer you clients and teach your more about this field!

I find that making your niche clear makes it much easier for other dog professionals to refer to you (oh, Jane Doe is the local dog hiker, she’s perfect for your high-energy Vizsla)!

Lastly, while it won’t directly help you get clients, joining Facebook groups that involve knowledge-sharing between other pet business owners can be hugely helpful.

While the dog walking business in town may not be too eager to share tips with you due to competition, a dog walking business across the country doesn’t need to worry about you stealing their clients, so they’ll more readily share advice and tips to your burgeoning business.

I run a Progressive Dog Professionals Marketing Powerhouse Facebook group, and you’re more than welcome to join the crew there as a place to start!

Offer Referral Bonuses To Encourage Word-Of-Mouth

Giving your clients, vets, trainers, and groomers a little bit of kickback for sending you a new dog walking client is another great strategy for boosting business.

You may want to offer your walking clients 50% off their next walk if they refer a client to you (and give that new client 50% off their first walk). For other professionals, you can offer them a percentage of sale as a referral bonus.

Strategies to Set Yourself Apart From the Pack

Aside from giving yourself a niche, you can ensure your business survives by making it the best it can be. Here are some ideas for ways to delight your clients:

• Document potty activity. Most owners really want to know if their dog had unusual poo or if they didn’t have their midday pee, so make it a habit to let your clients know about potty activity regularly.
• Send photos of the dogs loving their time with you. Owners will absolutely love this! You can even print out copies of these photos for thank-you, birthdays, or Christmas cards for clients.
• Offer add-on services, like extra-long walks, destination walks , or jogging the dog. Some walkers even offer basic training during their walks – that’s how I got started as a professional trainer! Just be sure you’re qualified to offer the add-ons.
• Bring tasty treats and help reward your client’s dogs. Be sure to ask your clients about allergies or diet restrictions, but many clients love to see their dogs learning. You can use these treats to reward dogs for good behavior, even if you’re not actively training.
• Celebrate holidays with a cute dog hat or bow tie. Some dogs might not appreciate being dressed up by a stranger, so it’s probably best to avoid full-on costumes. But snapping a pic of a client’s dog with a cute tutu or a green leprechaun hat on St. Paddy’s day is sure to earn you some brownie points in the eyes of pet parents.

BONUS TIP: Be sure to find costumes that don’t make the dogs uncomfortable. Most dogs won’t mind a collar attachment (flowers or a bow tie), but many dogs get very nervous about hats! Make sure the dogs are actually comfortable and happy with the costumes, or you may annoy the owners.

View this post on Instagram A post shared by Migos Styleshop (@migos_styleshop) on Jun 17, 2019 at 5:43am PDT

Another tip – always keep track of what your competition is doing. While you might not want to copycat local businesses, you can get ideas from others on how to make your clients love your service even more!

Dog Walking Business Salary: How Much Money Should I Expect to Make?

According to the latest dog walking statistics , dog walking prices vary a lot based on where you live.

Urban walkers may charge more, especially if they operate in a small or high-end niche. Even if you’re rural, you’ll probably charge more if your walking services involve car rides – like driving to a hike.

You make more money per walk if you offer group walk services, but it also takes a lot of skill to handle a large group of dogs.

Most dog walkers charge what comes out to about $1 per minute – $20 for a 20-minute walk or $50 for an hour are common quotes.

When deciding how to set your rates, research other walkers in your area and see what they’re charging. Then adjust up or down based on your experience level and any differences in your business model.

That said, that doesn’t mean you’ll make $50 per hour. You probably won’t be working for 8 hours per day , because most people only want walkers around midday. You also probably will need to drive between clients. Finally, business costs like marketing and gas will cut into that profit.

Dog walking salaries vary widely. According to Glassdoor , dog walkers make about $30,077 on average per year. Most dog walkers have an hourly pay that averages out to $13-15 per hour, according to Payscale .

That comes in sharp contrast to the estimation on this site that if you can walk five dogs a day for $25 per dog, you’ll make $125 per day and $46,625. Apparently, many (if not most) dog walkers are not able to meet this threshold for takehome income.

On the opposite end of the spectrum, some top dog walkers in New York City make six figures or more. Then again, if you want to live in Manhattan, that’s not exactly living large! Your rent alone probably costs roughly $45k per year, almost half of that top walker’s salary.

Dog Walking Business Plan: Designing Your Business

Be sure you have a plan for your dog walking business before you get ahead of yourself. This will ensure that you are ready to hit the ground running!

A good business plan will help you plan out your marketing strategy, target audience, costs, and revenue.

This dog walking business plan from Top Dog Tips is a great place to start.

Dog Walking Business Insurance: Do I Need It?

As a professional walker, it’s definitely a good idea to have insurance.

Dog walking is potentially even higher-risk than dog training, because your whole job is to take the dogs out in the world when the owner isn’t around.

Insurance will help protect you from damage to equipment and injuries to the dogs. While you’ll do your best to keep equipment and dogs alike as safe as possible, accidents are likely to happen. Dogs may break their leashes, tear toenails, or even get into arguments, even under your careful eye.

Here are a few dog walking business insurance providers to check out:

• Business Insurers of the Carolinas (a popular dog training business insurance recommended by our staff trainer Kayla Fratt)
• Pet Care Insurance
• Pro Fur Insurance
• Pet Sitters Associates

Dog Walking Business Name Ideas

Get creative! Be sure to check for other local businesses with the same name. You don’t want to step on someone’s toes with an identical or nearly-identical name.

Use some of these dog-oriented words to spark your business names:

• Furry, Fluffy

What tips did you find most helpful while starting your dog walking business? We’d love to hear your suggestions in the comments!

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BUSINESS STRATEGIES

How to start a dog walking business

• Nirit Braun
• Aug 11, 2023

Calling all dog lovers who relish spending time with furry friends and the great outdoors. Ready to turn your passion into profit? Our guide will show you how to start a dog-walking business from scratch. No fluff, just practical steps, from crafting a solid business plan to creating a pawsome business website . Get ready to start a business that embodies both your love for dogs and your entrepreneurial spirit.

What is a dog walking business?

A dog walking business involves providing professional walking services for dogs. As a dog walker, you'll be responsible for taking dogs on walks, ensuring their safety, exercise and overall well-being. Dog walking services are in high demand, particularly among busy pet owners who are unable to provide regular exercise for their furry friends due to work or other commitments.

Why start a dog walking business? Top benefits to consider

The dog walking industry has experienced significant growth in recent years, driven by several factors. Here are some compelling reasons why starting a dog-walking business can be a smart choice:

Growing pet ownership: As of 2023, dogs are the most popular pet in the U.S., with 65.1 million households owning them. As pet owners prioritize the well-being and happiness of their dogs, they seek reliable dog walking services to ensure their pets receive regular exercise and mental stimulation.

Flexible schedule: running a dog walking business offers flexibility in terms of working hours and scheduling. You can choose the number of clients you take on, the days and times you're available for walks and even offer additional services such as pet sitting or doggy daycare.

Emotional and physical benefits: Spending time with dogs provides emotional fulfillment and has been shown to reduce stress and improve overall well-being. Dog walking allows you to combine your love for dogs with the joy of being outdoors and staying active.

Low startup costs: Compared to many other businesses, starting a dog walking business typically requires minimal upfront investment or startup capital . You'll primarily need basic supplies like leashes, waste bags and possibly a vehicle for transportation. As your business grows, you can invest in additional equipment or expand your services.

Potential for growth: The average dog walker makes $16 per hour but, according to the New York Times, it’s possible to make over $100,000 per year . With the right strategies, a dog walking business can be scaled and expanded. As you establish a client base and gain experience, you can consider hiring additional walkers, offering additional services such as pet sitting or training or even opening multiple locations. This allows you to increase your income and business reach.

Challenges of running a dog walking business

While starting a dog walking business offers many advantages, it's important to be aware of the challenges you may face. Here are some common challenges and how to overcome them:

Competition: The dog walking industry can be competitive, particularly in densely populated areas. To stand out from the competition, focus on providing exceptional service, building strong relationships with clients and differentiating yourself through specialized services or unique selling points.

Weather conditions: Weather conditions can impact your ability to walk dogs comfortably and safely. Prepare for extreme weather conditions by investing in appropriate gear, such as raincoats or booties for dogs and communicate with clients about potential weather-related adjustments to your services.

Time management: Managing your schedule and ensuring you have enough time to walk all your clients' dogs can be challenging, especially as your business grows. Use scheduling tools or software to organize and optimize your route and ensure that you have enough time to provide quality care for each dog.

Pet safety and emergency preparedness: Dogs can be unpredictable and it's essential to prioritize their safety during walks. Develop protocols for handling emergency situations, such as lost dogs or injuries and consider obtaining pet first aid and CPR certification to ensure you're prepared for any potential emergencies.

Starting a business can be quite an advantage, so make sure you follow these essential steps:

Conduct market research

Develop a business plan

Secure financing

Choose a business name and legal structure

Obtain permits and licenses

Build your client base

Establish policies and procedures

01. Conduct market research

Research the local dog-walking market, analyze the competition and identify your target customer segments. Understand their preferences, location and pricing expectations. This research will help you develop a unique value proposition and tailor your services to meet the needs of your target market.

02. Develop a business plan

Create a comprehensive business plan that outlines your goals, target market, services, pricing, marketing strategies, financial projections and operational plans. A well-crafted business plan will guide your decision-making process and serve as a roadmap for success. Learn more about creating a dog walking business plan .

Once you've written your business plan, write a concept statement to outline your vision.

03. Secure financing

Evaluate your financial needs and determine the best way to raise money for your business . This may include personal savings, small business loans or partnerships with angel investors . Prepare a detailed financial projection to demonstrate the profitability and sustainability of your business to potential lenders or investors.

04. Choose a business name and legal structure

Select a unique and memorable name for your business that fits your vision with Wix’s business name generator . Then, register your business name and choose a legal structure and business entity, such as a sole proprietorship , partnership , limited liability company (LLC) or corporation . Consult with an attorney or accountant to determine the most suitable structure for your business.

05. Obtain permits and licenses

Research the permits and licenses required to operate a dog-walking business in your area. This may include a business license, liability insurance and possibly pet first aid and CPR certification. Contact the appropriate authorities to understand the specific requirements and ensure legal compliance. If you're looking to start a business in a specific state, here are some helpful resources:

How to start a business in Massachusetts

How to start a business in Florida

How to start a business in California

How to start a business in Arizona

How to start a business in Texas

How to start a business in Washington

How to start a business in North Carolina

06. Build your client base

Develop a marketing strategy to promote your dog walking business and attract clients. Recognize your unique selling proposition to help you sell what sets you apart. Utilize various channels such as social media, local advertising, word-of-mouth referrals and partnerships with pet-related businesses. Consider making a website using a website builder like Wix to showcase your services, testimonials and contact information. You can also choose from a wide range of pet and animal templates to get started.

07. Establish policies and procedures

Define your dog walking policies and procedures to ensure consistent service delivery. This includes determining your availability, rates, cancellation policy and any specific requirements or restrictions for the dogs you'll walk. Clearly communicate these policies to clients and have them sign a service agreement to establish mutual expectations.

Thinking of starting another type of business? Check out some of these creative service business ideas  to help get you started.

Managing a dog-walking business effectively

To effectively manage your dog walking business, consider the following:

Prioritize dog safety and well-being: Always prioritize the safety, health and well-being of the dogs you walk. Follow leash laws, use proper equipment and be aware of potential hazards or aggressive dogs in your walking routes. Stay up-to-date with pet first aid and emergency protocols.

Build trust and relationships: Develop strong relationships with your clients by providing reliable and professional service. Show genuine care and attention to each dog, communicate regularly with clients and provide updates on their pets' well-being during walks. This will build trust and loyalty among your clients.

Implement efficient scheduling systems: Use scheduling software to manage your appointments, optimize your routes and ensure you have enough time for each client. Consider using apps or online platforms that allow clients to schedule walks, request services and make payments conveniently.

Maintain clear communication: Effective communication is key to running a successful dog-walking business. Establish clear channels of communication with your clients, such as phone, email or messaging apps and respond promptly to inquiries, requests or any changes in scheduling. Regularly update clients on their dogs' activities during walks.

Continuously improve your skills and knowledge: Stay updated with the latest trends, research and best practices in dog walking and pet care. Attend workshops, seminars or online courses related to dog behavior, training or pet first aid. This continuous learning will help you provide the best possible care for the dogs you walk.

Promoting your dog walking business

To effectively spread the word about your dog walking business and attract clients, consider the following tips:

Create a professional website: Build a site using platforms like Wix to showcase your services, provide information about your qualifications and experience and include testimonials from satisfied clients. Make sure your website is mobile-friendly and optimized for search engines to improve its visibility.

Utilize social media: Establish a presence on popular social media platforms like Facebook, Instagram and X. Share photos and videos of the dogs you walk, post tips on dog care and training and engage with your followers. Encourage satisfied clients to leave reviews on your social media pages to build social proof.

Partner with local pet businesses: Collaborate with local pet-related businesses like pet stores, groomers or veterinarians. Offer to display your business cards or brochures in their establishments in exchange for referrals or cross-promotion. Consider hosting joint events or workshops to attract potential clients.

Offer incentives for referrals: Implement a referral program where existing clients receive incentives or discounts for referring new clients to your dog walking services. Word-of-mouth referrals can be highly effective in expanding your client base.

Participate in community events: Attend local community events, pet expos or dog-related gatherings to network with potential clients and showcase your services. Offer demonstrations or mini-walks to engage with attendees and distribute promotional materials.

Develop a professional brand: Create a cohesive and professional brand identity for your dog walking business. Design a memorable logo using Wix’s logo maker , use consistent branding elements in your marketing materials and develop a unique selling proposition that sets you apart from competitors.

Successful dog-walking businesses to draw inspiration from

Promoting your pet services venture involves various aspects, from effective marketing and networking to establishing a captivating online presence. Just like these thriving pet care companies, you can create an engaging website and connect with your clients online to enhance your brand.

Walk on the Wild Side: This reputable pet care company showcases its dedication to high-quality services through a visually appealing website. They feature pictures of happy dogs on their walk, offering services ranging from 30-minute visits to hour-long sessions.

Doggone It: Offering a wide range of pet care services, Doggone It promotes their expertise online by showcasing specific service offerings and happy pets in action. Beyond dog walks, Doggone It provides pet taxi services and pet sitting.

Xtreme Dog Walking: Based on providing fun-filled adventures for your furry friends, Xtreme Dog Walking's services include two-hour outings and overnight care.

Suite Strides : Quality pet sitting and dog walking services located in the Greater Atlantic City area . This pet care business offers tailored dog walks, pet sitting, overnight boarding and professional in-home pet care.

For more inspiration, you can check out these service business examples to help you get your creative juices flowing.

Not sure if this is the right type of business for you? You might be interested in some of these other business ideas:

How to start an online business

How to start a service business

How to start a consulting business

How to start a fitness business

How to start a fitness clothing line

How to start a makeup line

How to start a candle business

How to start a clothing business

How to start an online boutique

How to start a T-shirt business

How to start a jewelry business

How to start a subscription box business

How to start a beauty business

How to start a flower business

How to start a courier business

How to start a gym business

How to start a tutoring business

How to start a medical supply business

How to start a vending machine business

How to start a frozen food business

How to start a laundromat business

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How to Write a Dog Walking Business Plan [Sample Template]

Are you about starting a dog walking business? If YES, here is a complete sample dog walking business plan template & feasibility study you can use for FREE . There are several dog related services, such as grooming, training, daycare, running, and amongst all these services is dog walking. Dog walkers are people who love dogs, are in-tune with canine ways and are also people who love the out weather regardless of any conditions.

Dog walkers are also people who love to exercise and seek companionship. Walking a dog serves a great benefit both to the walker and the dog, because they both get health benefits like exercise, and it also gives the dog a great feeling and generally make them happier, and less likely to be aggressive.

Due to the fact that most dog owners are cooped up for long hours in the office thereby not giving their dogs the necessary walking exercise required, professional dog walkers have become a necessity- especially for unavailable dog owners who love their dogs.

Depending on the area and jurisdiction, those who engage in the dog walking business might need a license, insurance, and also might have to be trained in animal first aid. However, it doesn’t require an education or a certification. Professional dog walkers are often gotten locally, or via online referral service.

A Sample Dog Walking Business Plan Template

1. industry overview.

According to the American Pet Product Association (APPA), even though Americans loved pets, those who owned dogs were at 18.9%, third on the pet scale. It gave results that the annual growth for this industry is at 3.1% from 2009 to 2014, bringing in combined revenue – with other dog services – of $907m as at 2014.

Also as at 2014, there were 22,787 people employed by dog related businesses or as independent contractors, and there were 18,144 dog service businesses. Dog walking services have increased from 2009 to 2014, and will still increase till 2019 despite the poor economic outlook.

This is due to the fact that customers have more disposable income to spend on their dogs, and that dogs are considered part of the family. Also, research has shown that since the dog walking business is unregulated, individual dog walking business people had a higher market share than established businesses and franchises.

According to a report, Fetch Pet Care franchises all over barely made above 1% of the total industry revenue. This is due to the fact that dog walking is tailor made for immediate localities and neighborhoods, and will have clients seeking to use the services of those who lived around as they believed that these ones were likely to provide a personalized care to their dogs.

According to the American Pet Product Association (APPA) as at 2010, Americans had spent over $47.7 billion on pet products and services, an increase of 4.8% from 2009. It was found that 46% of households owned more than one pet, and that only 3% of households use dog walking services.

Also, it was also found that although dog walking is a good exercise for humans, it is even better for the dogs as it reduces obesity in dogs, which is likely to cause cardiovascular disease, osteoarthritis, insulin resistance, and liver disease.

This is still an industry that is still at its infancy stage, and is projected as a growing industry with more people thinking of becoming dog walkers, especially as existing dog walkers are minute as compared against the population. Due to the growth of the population of baby boomers, young children, young couples, and the elderly; one can say that this industry will be on a continuous growth especially as people view a dog as a man’s best friend.

Also, another factor towards the growth of the industry is the awareness of the health benefits accrued from owning pets, especially dogs.

For those who want to venture into this industry, the encouraging incentives for this industry are majorly, the low start-up cost. Other factors include: flexible Work Hours, high Earning potential, health benefits, handling more than one dog at once, high demand for dog walking services, and doing what you love.

2. Executive Summary

Pet Nation® Dog Walking Services Co. is a standard and licensed dog walking and one stop pet company that will be located in the heart of Smethport – Pennsylvania in a neatly renovated and secured housing facility; an organization that will carry out all round services as it relates to dogs and other pets.

Pet Nation® Dog Walking Services Co. is a family owned and managed business that believes in giving dogs and pets the right treatment they need to enable them perform their roles as defined by the owner; we will ensure that any dog or pet under our custody are well taken care of and in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to venture into dog walking business.

We are certain that our values will help us drive the business to enviable heights and also help us attract the numbers of clients that needed per time.

At Pet Nation® Dog Walking Services Co., our clients’ overall best interest would always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hire professional dog trainers and vet doctors et al that are well experienced and passionate in imparting knowledge and skills to dogs at various learning ladder.

Pet Nation® Dog Walking Services Co. will at all times demonstrate her commitment to sustainability, both individually and as a dog walking services business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our clients’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Our overall business goal is to position our dog walking services business to become the leading dog walking brand in the pet industry in the whole of Smethport – Pennsylvania, united states of America, and also to be amongst the top 10 dog walking services and pat related business in the united states of America within the first 5 years of operations.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Smethport is the right place to launch our dog walking services and pet related business.

Pet Nation® Dog Walking Services Co. is founded by Dr. Bob Blue – Haven (Vet Doctor) and he will run the business with his business partner and Wife Mrs. Rose Blue – Haven. Dr. Bob Blue – Haven is a renowned and licensed Vet Doctor and dog trainer. He has well over 15 years of experience as a vet doctor and dog trainer for various security agencies including the government of the United States of America.

3. Our Products and Services

Pet Nation® Dog Walking Services Co. is going to offer varieties of pet related services (dog walking and dog training services inclusive) within the scope of the pet industry in the United States of America. Our intention of starting our dog walking services and pet related business is to help in developing our client’s dogs and pets in any skills and knowledge of their choice as it relates to specific useful competencies they want their dogs or pet to possess.

We want to help our clients develop their pets and dogs capability, capacity, productivity and performance and of course to also make profits from the dog walking services and pet industry and we will do all that is permitted by the law in the US to achieve our aim and business goal.

Our products and service offerings are listed below;

• General dog and pet walking services
• Training / grooming dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
• Construction and sale of kennels
• Sale of Puppies
• Supply of well – trained security dogs
• Operating standard vet clinic
• General merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)

4. Our Mission and Vision Statement

• Our vision is to build a highly competitive and effective dog walking services business that will become the number one choice for both individuals and corporate organizations in Smethport – Pennsylvania and the whole of the United States of America.
• Our mission is to provide affordable professional and highly effective dog walking services and other pet related products and services to a wide range of clients who owns different types of pet.
• Our overall business goal is to position Pet Nation® Dog Walking Services Co. to become one of the leading dog walking cum pet services brand in the industry in the whole of Smethport – Pennsylvania, and also to be amongst the top 10 dog walking cum pet services brand in the United States of America within the first 5 years of operations.

Our Business Structure

The success of any business is to a larger extent dependent on the business structure of the organization and the people who occupy the available role. Pet Nation® Dog Walking Services Co. will build a solid business structure that can support the growth of our dog walking services and pet related business. We will ensure that we hire competent hands to help us build the business of our dream.

The fact that we want to become one of the leading dog walking services business brand in the industry in the whole of the United States of America makes it highly necessary for our organization to deliberately build a well – structured business from the onset.

We will work hard to ensure that we only attract people with the right mindset to help us achieve our business goals and objectives in record time. Below is the business structure that we will build Pet Nation® Dog Walking Services Co.;

• Principal Partner / Chief Executive Officer

Human Resources and Admin Manager

• Dog Walkers / Pet Trainers for Various Skill Sets
• Accountant / Bursar
• Marketing and Sale Executive

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Vet Doctor:

• Responsible for handling the overall operations in the vet clinics
• Handles the treatment of pets
• Gives medical advises and recommendations as it relates to the health and welfare of pets
• Responsible for overseeing the smooth running of HR and administrative tasks for Pet Nation® Dog Walking Services Co.
• Design job descriptions with KPI to drive performance management for dog walkers and pet trainers
• Regularly hold meetings with key stakeholders (clients and member of the organizations’ board) to review the effectiveness of the organizations’ Policies, Procedures and Processes
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Oversee the smooth running of the daily activities of Pet Nation® Dog Walking Services Co.

Dog Walker / Pet Trainers

• Handles general dog and pet walking services
• Effectively training dogs and pets in specific skills (hunting skills, security skills, running errands and circus skills et al)
• Evaluates and document the progress of dogs / pets under his or her care
• Contributes his / her quota towards growing Pet Nation® Dog Walking Services Co.
• Receives complaints from clients and channel it to the appropriate quarters
• Handles any other duty as assigned by the HR and Admin Manager.

Marketing and Sales Executive

• Handles general merchandize of pet related products (pet foods, shampoos, dog tie, dog chains, and pet clothes et al)
• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent Pet Nation® Dog Walking Services Co. in strategic meetings
• Helps to increase sales and growth for Pet Nation® Dog Walking Services Co.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Pet Nation® Dog Walking Services Co.
• Serves as internal auditor for Pet Nation® Dog Walking Services Co.
• Welcomes clients and their pets by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR and Admin Manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
• Receives parcels / documents for Pet Nation® Dog Walking Services Co.
• Distribute mails in the organization
• Handles any other duties as assigned by the Human Resources and Admin Manager.

6. SWOT Analysis

Pet Nation® Dog Walking Services Co. engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured dog walking services and pet related business that can favorably compete in the highly competitive pet industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Pet Nation® Dog Walking Services Co. Here is a summary from the result of the SWOT analysis that was conducted on behalf of The Pet Nation® Dog Walking Services Co.;

Our core strength lies in the power of our team; our workforce. We have a team that are considered experts in pet industry, a team with excellent qualifications and experience in dog walking and pet related services including veterinary medicine.

Aside from the synergy that exist in our carefully selected workforce, Pet Nation® Dog Walking Services Co. is well positioned in a community with the right demography; loads of people who own pets. With that we know we will attract loads of clients from the first day we open our doors for business.

As a new dog walking and pet related services company in Smethport – Pennsylvania, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated pet industry; that is perhaps our major weakness. Other perceived weakness is that, we may not have the required capital to pump into publicity and advertisement as we would love to do.

• Opportunities:

No doubt, the opportunities in the pet industry is massive considering the number of individuals and corporate organizations who own dogs and other pets who would want them to acquire new skill sets and to perform excellently well in their jobs or who would want to bring their pets for treatment or to purchase pet supplies.

As a standard dog walking services and pet related business, we are ready to take advantage of any opportunity that comes our way.

Every business faces a threat or challenge at any part of the life cycle of the business. These threats can be external or internal. This shows the importance of a business plan, because most threats or challenges are to be anticipated and plans put in place to cushion what effect they might bring to the business.

Some of the threats that we are likely going to face as a dog walking services and pet related business operating in the United States of America are unfavorable government policies that might affect business such as ours, the arrival of a competitor within our location of operations and global economic downturn which usually affects spending / purchasing power.

There is hardly anything we can do as regards these threats other than to be optimistic that things will continue to work for our good.

7. MARKET ANALYSIS

• Market Trends

One thing is certain, the trend in the pet industry is such that if you want to be ahead of your competitors, you should be able to be highly creative, simplify your processes and you should be able to have loads of testimonies from your clients. The truth is that, if your clients noticed tremendous changes in their pets as a result of your input, then they will be compelled to help promote your organization.

Another notable trend in this industry is the demographic and psychographic composition of those who require the services of a dog walker. They are working class women especially women who work long hours or hold two jobs, men who work for long hours, the elderly who might not have the necessary strength to walk a dog, those who might be physically impaired, and youths who are have a short attention span due to technology.

Even though the economy has a poor outlook, the projected revenue through 2016 is pegged at 4.4%. This figure could likely change once there is an improvement in the economy.

8. Our Target Market

Before starting our dog walking services and pet related business, we are certain that there is a wide range of both corporate and individual clients who would definitely need our services. We will ensure that we develop strategic pacts with communities and corporate organizations especially security agencies that make use of dogs for guards. This will give us several options to generate revenue for our company.

In view of that, we have created strategies that will enable us reach out to various corporate organizations (security agencies) and individual (pet owners) who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that our dog walking services is well accepted in the market place. Below is a list of the people and organizations that we have specifically market our products and services to;

• Corporate organizations (especially security agencies)
• Households who own pets
• Dog breeders
• The Government (Public Sector)

Our Competitive Advantage

Being a dog walker is one of the easiest jobs anyone can start up- especially as the start-up cost is quite low. Even though, this is basically a new area of business that doesn’t have stiff major competitors, there are still competitors all the same. The competition available is most likely those within the same locality, and anyone looking to stay above competition would have to consider sweetening the services offered to dog owners.

Even so, local dog walkers who are serious with the business can comfortably compete with franchises that are located in the same neighborhood. We are quite aware that to be highly competitive in the personal training and coaching industry means that you should be able to deliver consistent quality service, your students should be able to experience remarkable difference and improvement and you should be able to meet the expectations of your clients at all times.

Pet Nation® Dog Walking Services Co. might be new Smethport – Pennsylvania, our competitive advantage lies in the power of our team; our workforce. We have a team that are considered experts in pet industry, a team with excellent qualifications and experience in dog walking and pet related services including veterinary medicine.

Lastly, our employees (dog walkers / pet trainers, and vet doctors) will be well taken care of, and their welfare package will be among the best within our category (startups dog walking services and pet related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pet Nation® Dog Walking Services Co. is established with the aim of maximizing profits in the pet industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis. Pet Nation® Dog Walking Services Co. will generate income by offering the following products and services;

10. Sales Forecast

One thing is certain, there would always be corporate organization and individual / household pet owners who would need that extra coaching or grooming for their dogs and other pets. This is the major reason why the services of dog walkers and pet trainers will always be needed.

We are well positioned to take on the available market in Smethport – Pennsylvania and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our clientele base.

We have been able to critically examine the dog walking services and pet market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Smethport – Pennsylvania.

Below is the sales projection for Pet Nation® Dog Walking Services Co., it is based on the location of our dog walking services, vet clinic and of course the wide range of pet related services and products that we will be offering;

• First Year-: $100,000
• Second Year-: $350,000
• Third Year-: $750,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competition amongst dog walking services and pet related businesses in the United States of America; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Pet Nation® Dog Walking Services Co.

We will also ensure that our clients’ pets becomes experts with the skills they acquire; we want to build a standard and first – class dog walking services and pet related business that will leverage on word of mouth advertisement from satisfied clients (both individuals and corporate organizations).

Our goal is to grow Pet Nation® Dog Walking Services Co. to become one of the top 10 dog walking services company in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Smethport – Pennsylvania but also in other cities in the United States of America.

Pet Nation® Dog Walking Services Co. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our dog walking services and pet related business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in pet industry in Smethport – Pennsylvania.
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our dog walking services and pet related business
• Post information about our dog walking services and pet related business on bulletin boards in places like schools, libraries, and local coffee shops.
• Placing a small or classified advertisement in the newspaper, or local publication about our business
• Attend relevant pet related expos, seminars, and business fairs et al
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied students

11. Publicity and Advertising Strategy

We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and private clients in the whole of Smethport – Pennsylvania which is why we have made provisions for effective publicity and advertisement of our dog walking services and pet related business.

Below are the platforms we intend to leverage on to promote and advertise Pet Nation® Dog Walking Services Co.;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Smethport – Pennsylvania.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Pet Nation® Dog Walking Services Co. and the services we offer
• List our dog walking services and pet related business on local directories / yellow pages
• Advertise our dog walking services and pet related business in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our dog walkers / pet trainers, vet doctors and staff members wear our branded shirts and all our vehicles are well branded with our organizations’ logo et al.

12. Our Pricing Strategy

Generally for dog walking services business both per hour billing and flat fees on a weekly or monthly basis applies. As a result of this, Pet Nation® Dog Walking Services Co. will charge our clients flat fees except for few occasions where there will be need for us to charge special students on hourly basis.

At Pet Nation® Dog Walking Services Co. we will keep our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our loyal clients at regular intervals.

We are aware that there are some clients that would need special assistance for their pets, we will offer flat rate for such services that will be tailored to take care of such clients’ needs.

• Payment Options

At Pet Nation® Dog Walking Services Co., our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up a dog walking services and pet related business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a higher amount of capital as you would need to ensure that your employees are well taken care of, and that your office environment is conducive enough for clients and their pets.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The start – up capital for a home based dog walking business might fall between $500 and $2,000, while that of a medium and large scale would definitely be higher.

The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a dog walking services and pet related business; it might differ in other countries due to the value of their money. However, this is what it would cost us in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse for at least 6 months (Re – Construction of the facility inclusive) will cost – $35,000.
• Equipping the office (computers, printers, projectors, dog tie, dog chains, start – up inventories, furniture, telephones, filing cabinets, and electronics et al) will cost – $10,000
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

While a home tutor might not have to incur all these expenses but going by the above report, we will need an average of $150,000 to start a medium scale personal training and coaching business in the United States of America.

Generating Funding / Startup Capital for Pet Nation® Dog Walking Services Co.

Pet Nation® Dog Walking Services Co. is a family business that will be owned by Dr. Bob Blue – Haven (Vet Doctor) and he will run the business with his business partner and Wife Mrs. Rose Blue – Haven. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $50,000 (Personal savings $35,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Pet Nation® Dog Walking Services Co. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our dog walking services and pet related business a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pet Nation® Dog Walking Services Co. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner of our business strategy.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more as determined by the board of the organization. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the school: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business in Smethport – Pennsylvania: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

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Ultimate Dog Walking Business Start-up Guide for 2023

Table of contents, are you ready to start your dog walking business.

You most certainly are! This guide should have inspired you to take the first step toward starting your own dog-walking business. Having all of this guide's information at your fingertips should take a lot of the stress out of the planning process.

It may seem silly to wonder how to start a dog-walking business, but it isn't as simple as putting on some sneakers and heading out. Before embarking on any type of entrepreneurial venture, there are numerous factors to consider.

You'll have to make the same financial decisions as you would with any other small business venture, and you'll almost certainly have to balance administrative tasks with your daily walking schedule. Let's take a look at what you should know before starting your own dog-walking business.

How can I start my own dog-walking business?

You may be asking how to establish a business that earns enough money to be sustainable, or how to go about getting your dog-walking business off the ground. Starting a dog walking company isn't always a stroll in the park (sorry, couldn't resist), since there are several financial and risk-related concerns to consider. However, learning how to establish a dog-walking company may be well worth the effort. Aside from the obvious benefits (dogs! ), it also affords a great deal of independence and flexibility. So, are you ready to launch your own dog-walking company? In this article, we'll go over everything you need to know about starting a dog-walking business, from the licenses and insurance you'll need to the financial options that can help make your idea a reality.

Choosing your brand name

Choosing a name for your dog walking service might be more difficult than it appears. But it doesn't have to be that way! Here are a few things to think about:

Do you intend to only provide dog walking or cat sitting? If yes, choose a name that accurately expresses what you provide.

Will you be offering upmarket pet care services? Because you have a veterinary background, would you provide medical treatment for pets in addition to pet sitting? There are other factors to consider when deciding on a name for your business, but it will ultimately come down to availability.

Assess the local dog-walking business landscape

You've certainly heard of the concept of "supply and demand," which applies to almost every sector. In this scenario, the demand for a certain type of business or specialty helps establish how much supply there should be. What do your competitors charge? Do your homework. Examine your competition and learn what others in similar-sized cities throughout the country are charging. Check out our free rate calculators for assistance in determining charges for various services. It's also a good idea to think about how you'll position yourself in relation to your competition. Will you provide a high-end service? Do you have any specialized medical training? Do you provide added value with your software? Higher-demand services may charge their clients more as long as there are more customers than firms. If there are too many providers servicing too few consumers, each service ends up decreasing costs to preserve a competitive edge over the smaller pool of clients.

Secure the necessary business licenses

Almost every town and state needs businesses to get business licenses before they can legally operate. This is true for both large organizations and individuals and solopreneurs. Even if you want to start a dog walking company with just you and your four-legged pals, you'll need to register with your local governing body to ensure that what you're doing is legal. In most circumstances, you will be able to get by with a simple business license.

A sole proprietorship, for example, is straightforward and easy to set up, but it provides lower protection than other business forms, such as a limited liability company (LLC). Unlike sole proprietorships, LLCs aid in the separation of an individual from his or her business. If you are unsure about the type of corporate organization your dog-walking business requires, it is always a good idea to visit a small business attorney who can help you balance the advantages and cons of each. You'll have to pay a little more for the extra assistance than you would if you went it alone, but you may save a lot of money in the case of a problem later on.

Develop a business plan

Including a business plan when starting your dog-walking business may appear excessive depending on the size of your firm. Creating a strategy in the early phases, on the other hand, might prepare you for future development. It is also preferable to create a business plan now rather than later when your company has grown and you have less time to spend on the effort.

Even the most simple new enterprises may benefit from a detailed business strategy. You wouldn't build a dog's home without plans, after all. The same concept applies to your new dog-walking business. Drafting a business plan provides you with a framework for your company to follow, and can help you determine the right strategies to help it grow in those crucial first few months." This is an important time for your business, and you want to make sure that you are doing everything you can to help it succeed. First and foremost, you must have a clear and succinct company strategy. This plan should include your long-term goals and objectives, as well as a clear marketing approach. Second, you must concentrate on developing a strong internet presence. This entails having a well-designed website that is simple to use and offers potential clients all of the information they want about your products or services. You should also maintain an active presence on social media platforms and in web directories. You will be able to reach out to potential clients who may not have heard of your company otherwise. You may use social media to provide information about new goods and services as well as special deals. Additionally, ensure that your company is mentioned in web directories. This will make it easier for potential clients to locate you when they are looking for firms in your field. You may also advertise your company in print directories, but be sure to keep your information up to date so that potential clients can reach you.

Learn and familiarize different dog breeds

If you're just starting out as a dog walker, being acquainted with the many breeds you'll come across can undoubtedly benefit you in the long run! If you love dogs but are unfamiliar with the breeds, it might be difficult to tell whether a small white dog is a Maltese, a Bichon Frise, or a Poodle. Large dog breeds can be equally perplexing. Fortunately, with a little practice, you may understand the many types of dogs in general, which will help you distinguish your hounds from your hunters. Dogs are classified by kennel club organizations based on their breed, size, function, and other characteristics. You may learn to place dogs into their respective groupings and then into the many breeds within those groups by studying these basic categories.

Startup Costs for Starting Your Dog-Walking Business

How much will it cost to launch a dog-walking company? Fortunately, establishing a dog walking business is less expensive than starting other businesses, such as launching a restaurant. If you are truly on a shoestring budget, you may get started for less than $500.

Registering your business as an LLC or DBA— $10 to $500+

When you first start out, you must decide on the legal framework for your dog-walking business. The two most common formats are LLC (Limited Liability Company) and DBA (Doing Business As) ("Doing Business As"). Both structures enable you to conduct business under a name different than your legal given name. You can also create a bank account in your company's name. LegalZoom gives further information on both sorts of business structures; with a little study, you'll be able to choose which is best for you. The fee will vary based on the type of business structure you select and your location. An LLC is more costly, but it provides additional liability protection.

Opening a business bank account — $0 to varies

A separate bank account for your dog-walking business is generally a smart idea. It will assist you in keeping track of costs and filing taxes at the end of the year. NerdWallet provides some useful information on selecting the correct bank account. The Small Business Administration contains a wealth of information on the issue as well.

Obtaining a business license — $0 to $400+

You may or may not require a business license depending on where you reside. The Small Business Administration offers materials for what you may require in your state. You will also require an Employer Identification Number (EIN) (EIN). The IRS website allows you to register for an EIN for free. You will need to provide your business name and contact information, as well as your Social Security number. Once you have registered for an EIN, you will use it to open a business bank account, file your business taxes, and hire employees.

Joining professional organizations — $0 to $300+

It is not required to join a professional pet care group. Nonetheless, it might give you several advantages when beginning your firm. The National Association of Professional Pet Sitters (NAPPS) and Pet Sitters International are the two most notable organizations (PSI). Membership and application costs differ. Both organizations also provide professional dog walkers and pet caretakers with certificates. PSI offers a more comprehensive certification program, which includes a written exam and a practical skills test.

Obtaining professional pet care insurance — $129+

It is absolutely necessary to get dog walking insurance. It will safeguard both you and your consumers. If you don't have one, it might be a deal breaker for pet parents when scheduling your services. And there are several types of insurance available for your dog-walking company. You will need to decide which type of insurance is best for your business. The most common type of insurance for dog walkers is general liability insurance. This type of insurance will protect you from any legal liability if your dog walker is injured while on the job. It will also cover any medical expenses that may be incurred as a result of the accident. This is a vital form of protection for any pet owner who employs a dog walker, as it can help to ensure that both the pet and the owner are getting what they need out of the arrangement. The pet owner can be sure that their pet is getting the exercise and socialization they need, while the dog walker can provide some peace of mind that the pet is in good hands.

Building a website— $15 to $50+

Your dog-walking business must have a website. The majority of clients will look for local dog walking services online. Consider your website to be a digital storefront and a local listing page. Clients will typically base their initial impressions on your website, which is often the first thing they will view. If you have any expertise in designing websites, creating one with WordPress may be reasonably affordable. Wix and Squarespace are two highly user-friendly website-building platforms. They are a little more expensive, but they allow you to rapidly create a professional-looking site. If you need assistance getting started, we have an excellent piece on what information to add to your website.

Creating marketing materials — $10+

When it comes to marketing, the old school is sometimes the finest school. Making business cards and flyers is a low-cost strategy to market in your neighborhood. Vistaprint is one of the largest firms that can create marketing materials for you. They have a number of templates and can make flyers, business cards, magnets, and other things. Also, be sure to create your free listing on Local Pet Care, a new Time To Pet resource that connects pet parents with local pet care professionals!

Taking a pet first aid class — $50 to $200+

It is undoubtedly a good idea to learn about pet first aid. Pet First Aid and CPR training might come in handy in an emergency. Pet owners will also enjoy the fact that their puppies are in the hands of skilled specialists. If you've ever been in an emergency scenario, you know how critical it is to have someone who understands what they're doing with you. That is why having skilled pros on your side may be invaluable. These experts have gone through the process and know just what to do to bring you the greatest outcomes. They will collaborate with you to develop a strategy that is suited particularly to your needs and will assist you in carrying it out effectively.

Dog walking supplies — $5+

It's advisable to start with the essentials, such as a leash, collapsible water dish, dog treats, and poop bags. You'll quickly understand what things you need after some time working in the field and going on dog walks. When you're just starting out, there's no need to cram a whole pet store into your trunk. You only need a few fundamental things to get started. A leash, a collar, some food and water, and a couple of toys should suffice.

Get the right insurance

Most small companies, whether they are home-based or manufacturing, require some type of insurance, and a dog-walking business is no exception. In most circumstances, the more probable it is that something will break, someone will be harmed, or anything will go wrong on your property, the more likely it is that you will require comprehensive business insurance to protect your firm in the event of an emergency. Even if your state or municipality does not need you to carry certain types of business insurance, it is still a good idea to think about it. When working with animals, like in the dog walking industry, the requirement for insurance becomes even more critical. To begin, you should check into a robust general liability plan that will protect you in the event of any harm while on your client's property (or on anybody else's land during a walk).

Market your business

Small business owners frequently underestimate their power to impact word-of-mouth advertising. This is especially crucial for small businesses like the dog walking sector because people prefer to commit the care of their cherished dogs to recommendations from friends and family. A client referral program may also assist incentivize satisfied consumers to endorse your services by awarding them with pre-determined rewards such as free walks.

How much you’ll charge for your services

How much should you charge for pet sitting and dog walking? When clients are looking for a pet sitter or dog walker, price is often a decision factor. It is also possible that a potential client would glance at it first while visiting your website. That is why you want a simple price structure. Make sure your rates are properly displayed and easy to grasp on your website. You will be more dependable, and clients will know what to expect, resulting in fewer rate misunderstandings. What types of services will you provide? Remember to keep things simple. It might be as simple as providing 30-minute, 45-minute, and 60-minute walks. Then, for the same length of time and at the same charge, you could also provide home visits. If you see that another sort of service is often desired, you can quickly add it to your list of offers.

Obtain dog walking insurance

Yes, you read that correctly.

Walking a dog isn't all fun and games. Accidents happen, and dogs occasionally cause property damage or harm themselves or others. It's one thing if you're the lone employee at your firm. If you have any other pets, ensure sure they are protected by a pet insurance policy. The extra cost is well worth it.

You won't have to worry about the cost of any unexpected vet costs this way. You will also have peace of mind knowing that your pet is always well-cared for and will receive any required medical attention. You can be confident that your pet will always receive the best possible care and that any medical issues will be addressed swiftly and efficiently. You'll never have to be concerned about your pet's health again.

Get ready for challenges

When you establish a business, you will face obstacles sooner or later. Successful entrepreneurs understand this and are able to roll with the punches and pivot quickly. They are aware that there will be barriers and problems along the path, but they are not deterred. They are constantly on the lookout for new prospects and methods to better their operations. They are continually learning and growing, and they are eager to take on new tasks. They are always seeking new and inventive methods to better their company and are not hesitant to take chances. They are constantly open to new ideas and recommendations, and they are always prepared to try new things. And dog-walking might change from customer to client because you will encounter different dog types and must adjust to each of your client's preferences and behavior.

Prepare to get paid

After you've sorted out all of the above, it's time to decide on your invoicing strategy.

To increase cash flow, charge your clients and collect payments at the start of each week. This way, you'll know each consumer has paid and is ready to depart. Scout provides an automatic invoicing mechanism to handle this for you. This removes a significant burden off your shoulders and allows you to concentrate on other elements of your organization.

Using dog walking software

The dog-walking and pet-sitting industries are sophisticated and time-consuming. With so many moving pieces and so little time, scaling may be difficult, especially if you want to develop your firm to a greater size. Scout does this by automating time-consuming administrative procedures such as completely automated billing, electronic service agreements, and rapid alerts. Scout's dog-walking software allows you to save time, earn money, and return to doing what you love. Take a long, deep breath! Scout guarantees that everyone on your team is on the same page and that nothing falls through the cracks. The Scout for Pet Sitters app ensures that your staff is intended to expedite the process of knowing where they need to be and what they need to do when they arrive. iOS and Android versions are available.   ‍

The Bottom Line

If you want to start your own business and you love dogs, a dog walking service might be the right fit, and take advantage of Scout's amazing features that will help your business grow and ensure that you're always on track on keeping your schedules open and organized! Just keep in mind that beginning a business is not simple. Even when everything is going well, an unforeseen occurrence may knock the wind out of your sails at any time. That is why it is critical to protect yourself by incorporating an LLC, obtaining suitable dog walking insurance, and having ready access to small business funding choices. By taking these precautions, you can help protect your business and yourself from any potential liability. Incorporating an LLC can help shield your personal assets from being seized in the event that your business is sued. Dog walking insurance can help cover any medical expenses that your dog may incur while in your care. This type of insurance can also help cover any legal fees that you may incur if your dog is involved in an incident while in your care.

Here's to growing a dog-walking company that efficiently serves your neighbors and offers joy to your town!

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How to Write a Dog Walking Business Plan

Table of Contents

State the Goals of Your Dog Walking Business

Who is the target market and how can you advertise to them, a quick tip: it's best to start small with fewer services and lower fees. you don't want to be inundated with the business you can't handle or drive potential customers away with high prices., client relations, legal responsibilities.

So you are a dog lover who is tired of the 8 to 5 grind at your job and you are thinking you would like to do something else.

You have a couple of friends that mentioned they feel bad that they leave their dogs home alone all day while they are at work and it gave you an idea: what if you were to start a dog walking business…

Before you do though, you need to know how to write a dog walking business plan – one of the most crucial steps in any successful entrepreneurial venture.

With some hard work and careful planning you just may be able to build a successful undertaking. Learning the ins and outs of how to write a dog-walking business plan should be your first step.

The act of planning out your business thoroughly will walk you through everything you'll need to do in order to get your pet venture up and running in the most efficient way.

Don't think you need a business plan for something as simple as a dog walking business? Think again. It may seem simple now, but there is a lot of planning involved in the startup of any dog business.

As Jennifer Lee , author of Right Brain Business Plan , says…

“If you don't have a business plan it's like you are going to an unknown destination without a map.”  

If you're just in the very beginning stages of thinking about a dog walking business and you'd like a little more information, check out my column from last week  How to Start a Dog Walking Business .

You'll find lots of information about what to expect when starting your business and what you can do to ensure it is a success.

Your dog business plan will become the who, what, when, where, why, and how of your business.

You'll need to answer a lot of questions with clear and detailed instructions. A business plan is basically a guide that will show the bank, investors, or other business backers the idea that you have in your head.

Even though you know what you want to do and how you're going to get there, you need a business plan to show everyone else what your ideas are and how you plan to bring them to life.

Not planning to bring in any investors? Fine. But you still need to know how to write a dog walking business plan, if for nobody else then for yourself.

This is your guide to where you want to get and where you wish to be after 1 year, 2 years, or 10 years into this venture.

Before launching your dog walking business, it would be a smart idea to put your thoughts down on paper.

This will give you a guiding list for your business startup and will also help you set realistic goals for the company.

It will provide you with achievements to strive for when planning the future of your dog walking business as a whole.

• Where do you want to begin? How far are you willing to travel, how many dogs will you walk at a time, how will you schedule your working hours?
• Who's going to do this with you? Do you plan on having a business partner or hiring an employee when you first start your business ?
• Where do you want to see your business end up? Would you like to franchise it or hire multiple employees in the future and continue to expand it?
• Will you be offering other services besides dog walking? How are you going to scale this dog business, and is that even something you want to do?

When writing a dog walking business plan, it's also a good time to decide how you're going to incorporate your new venture and what type of business this dog walking service will be.   To make this legal, you have several options:

• Sole proprietorship
• Single-member LLC

In most cases, dog walking businesses start out with a sole proprietorship for the first year or two. You will handle all the paperwork, bills, and tax requirements yourself. Once everything is up and running, you can start looking into filing for an LLC to separate your personal assets from your business.

RELATED: How to Teach a Dog to Walk on a Leash

If you have a business partner right from the start, then you need to decide now if you will run your dog business as a limited liability company (LLC), a corporation, or a partnership, and you need to discuss and work all of this out with your business partner, too.

When structuring your entrepreneurial goals, be short and to the point . It's basically just a paragraph or two describing your business idea very generally and then summarizing where you foresee it going in the future .

This part of the dog walking business plan is your first impression. You don't want to be too long-winded so people reading it lose attention, but you need to get your most basic stuff across to them.

This is one of the most important parts of your business plan. You'll need to do a lot of research, but it will be well worth it.

The more market research you do in the beginning, the less of a hassle it's going to be further down the road.

Now, you know who your target audience is – obviously it's the dog owners; but what type of dog owners?

Being as specific as possible will help you greatly later on. You want to target pet parents that are gone for long hours and can afford to hire someone to walk their dogs.

What about elderly individuals that are not able to walk their canines?

You need to think specifically about who your target market is and where they are located.

Gathering this information will also help you plan the all-important advertising, which will bring customers to your dog business and is crucial to the success of your ambitious venture.

If you know specific demographics that your marketing needs to reach, you can make your flyers, brochures, and business cards appealing to that select group of individuals.

Anything online goes the same way – approach certain websites, news media outlets, social media channels, and specific people who can either a) become your clientele, or b) become a channel to new clients and promote your business.

Likewise, if you know where your target demographic is located, it will help you plan your own traveling requirements and the best locations to advertise and do your marketing.

When it comes to advertising, especially in a business like a dog walking where your target market is smaller, thinking outside the box could make or break your business.

For example, if your primary demographic are people who are gone for long hours and may need a dog walker, some interesting places to advertise could be:

• Coffee stands outside office buildings
• Gyms that open early in the morning or stay open late to accommodate people who work long hours
• In the lobby of apartment buildings located near business districts

If you believe that there are a number of elderly people in your area that may need help caring for their canines, you may want to advertise at your local senior center. Think about places that pet owners frequent as well, like dog parks, pet supply stores, and grooming facilities.

Advertising doesn't have to cost an arm and a leg if you're willing to put in the time to plan out a clever advertising and marketing strategy and do it yourself. Hang flyers, pass out brochures, and speak with potential clients yourself.

If you have a lot of startup capital , you could hire a professional to do your advertising and marketing assignments for you.

You can also pay for radio advertisements or even television slots on your local stations.

Just remember that this is very expensive and your money may be better used on another aspect of your business, such as online marketing .

When it comes to promoting your business online, the whole concept might seem a little complicated at first, but in reality – it's much easier than doing things offline.

With a few clicks of a button, you can dip into massive niche markets using websites, social media channels, and established online authorities that will help you promote your website and your business.

We'll have a few separate columns coming up soon on the subject of How to run your online dog business , Internet marketing for pet businesses, and How to promote your dog startups online .

Define the scope and fees for the services you will provide

Clearly, the most important aspect of starting a dog walking business is the initial investment. When learning how to write a dog walking business plan, money is always the most exciting and frustrating part of it.

You need to be sure that you're going to make enough cash with your business venture to pay your bills, and the bank and your investors want to know that you're going to have a profitable business that will be able to pay them back for their investment.

RELATED: Dog Safety: This Is Why Your Dog Needs a GPS Tracker

The downfall of many new businesses is they have too broad of a focus and never concentrate on perfecting one thing.

It is a proven fact that successful businesses tend to specialize in one or two areas in order to build a good reputation and establish a steady clientele.

When deciding on the scope of your business, you need to think about what services you will offer. Many dog walking services offer other things aside from walking. Some other services to consider could include:

• Overnight pet sitting
• Feeding and watering
• Care for other pets (possibly cats or other small animals)
• Additional playtime

Once you've settled on the list of services that you are going to provide you need to decide on prices.

A great resource to help you, believe it or not, are other dog walking businesses in your area. In order for your prices to be competitive, you need to find out what other similar businesses are charging.

The best way to do that? Make some phone calls and send some emails. You can call anonymously to other dog walking companies in your area and ask about their rates and services. Make sure your prices are competitive.

You won't be able to charge top dollar for your services until you establish a reputation for being a trustworthy dog walker.

No business, no matter how small it is, can operate without at least a little bit of working capital.

Luckily for you, dog walking businesses don't need a lot of dog supplies to get started and you won't need to rent a building; two very large startup costs for most businesses.

Are you going to provide any of the dog supplies? If you have a type of leash that you prefer, maybe you want to use that.

What about a travel water bowl to give the dogs water while you're on the go? You may also need dog waste bags, a treat pouch , or certain dog technology and pet devices to help you carry your supplies.

We've looked at some great leashes, dog walking supplies , and travel bowls recently. If you're interested in providing these products, you can check our Dog Products News section for pet merchants or our How-Tos for more advice on dog supplies. Here are some of the recent stories from TopDogTips :

• You could get pet products, like leashes and bowls, customized for your business from PrideBites
• Stop leash pulling with the Pullnomor or the Freedom No-Pull Harness
• Walk two dogs at once with the Dual Doggie
• The Wigzi Gel Leash  provides extra comfort
• A device like The Fifth Paw  may be handy

And don't forget about the pet supplies that you'll need for yourself. Do you have good walking shoes? What about all the products you'll need to run the administrative side of your business? You're going to need office supplies, internet access, a computer, and a telephone.

For the digital part of your venture, you'd want to set up the full package: your own website, social channels and start making some connections online. This will help to get your name out there, and your clients will always expect any business to have their own professional-looking website with contact details.

Don't forget who you work for. Although many of your customers will not be home when you arrive to take their dogs for a walk, you will still need top-notch customer service skills when you talk to them on the phone or via email.

Courteous and professional service should be your number one priority , and it's very important to consider this when discussing how to write a dog walking business plan. Look at Amazon  (PDF) and the love they receive from their customers.

“The success of the Internet retailer Amazon.com depends on its providing high-quality customer service.”

Your customer relations policy should touch on all the major areas of customer service. Returning phone calls and emails quickly, following up with customers, being on time, doing exactly what you say you'll do, and being honest and friendly are the keys to making sure that your business is successful.

It is also more important than ever to include social media in your customer relations policy. Many backers will be interested to see how you will use social media to advertise your business, reach out to potential customers, and communicate with current customers.

It may be the last part of your dog walking business plan, but it is no less important. Your legal responsibilities need to be taken seriously, because if not, the ramifications will not only affect you, but it will also affect your investors, your clients and your reputation.

Your legal responsibilities will differ depending on which state you live in.

Be sure to address the following issues in your business plan:

• Type of licensing that you need
• Liability waivers for clients
• Contracts for clients
• Leash laws in your city or state
• Dog waste disposal policies in your city

Remember that your business plan is not set in stone. It is merely a guideline and example of some of the things you want to consider when starting a dog walking business. As you go through this and learn how to write a dog walking business plan, you will realize there is much more to starting a dog walking operation than you thought. The more seriously you take the planning of your undertaking, the better chance of success you will have at becoming profitable fast.

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References and further reading:

• https://www.federalregister.gov/articles/2012/11/21/2012-28018/public-use-limit-on-commercial-dog-walking-revised-disposal-conditions
• https://helpacc.org/SFDogWalkerLaw/requirements/
• https://msutoday.msu.edu/news/2011/dog-walkers-more-likely-to-reach-exercise-benchmarks/

Disclosure : We may earn affiliate commissions at no cost to you from the links on this page. This did not affect our assessment of products.  Read more here  and find  full disclosure here .

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How to start a dog walking business.

Are you a passionate animal lover with an entrepreneurial itch? A dog walking business could be the perfect side hustle or small business for you.

Picture strolling leash in hand, surrounded by wagging tails and happy barks. Not only is it a tail-waggly fun business, but it also has the advantages of low startup costs and flexible hours on your own schedule.

According to the American Veterinary Medical Association, about 45% of all American households boast at least one dog. That’s more than 83 million canine companions and a serious need for dog walkers. Prospective small business owners, therefore, enjoy a vast potential market for dog walking services.

How to Start a Dog Walking Business Step-by-Step

This step-by-step guide will walk you through how to start a dog walking business. The following steps will launch your entrepreneurial endeavor on the right paw.

• Research the dog walking market
• Create a business plan for your dog walking business
• Name and brand your dog walking business
• Establish a business structure for your dog walking business
• Get licensed and obtain dog walking insurance
• Set up a business bank account and an accounting system
• Set aside space for your dog walking business
• Launch a website for your dog walking business
• Create a marketing plan for your dog walking business
• Establish a customer service plan
• Launch and start walking those dogs

Let’s dive deeper into each step, so that you gain a better understanding of what to do, costs, and the activities that are most important.

1. Research the dog walking market

First, conduct market research to identify needs of your local target market and tailor your offerings.

As part of your research, do a competitive analysis . This simply means looking at what local dog walkers are charging, their services, and what they do that makes clients happy or unhappy.

“Market research is the first and most important step,” says marketing expert Ivana Taylor . “Your goal is to uncover the ideal outcome your potential clients are expecting, map out all the different things they want, and then figure out what’s missing that would blow the roof off their experience and that you can offer. Here’s the best part. Market research is readily available and free.” Taylor suggests checking out the following:

• Online pet lover forums and Facebook groups.
• Facebook and Instagram accounts of other dog walkers.
• Profiles of other dog walkers on sites like Care.com.
• Competitor reviews on Google and local review sites like Yelp.
• Personal conversations with friends, neighbors, and relatives.

“Take notes. Jot down useful information to determine your offerings, what delights pet parents, what you should charge, and what the market needs in your local area,” she adds.

2. Create a business plan for your dog walking business

Using the results of your research, develop a simple business plan. A business plan acts like a roadmap to guide you as you start a dog walking business. A good business plan outlines:

• Services: Are you planning to stick to basic walking or offer niche services? Niche examples are contained further down.
• Prices: After doing research, you should have a good idea of what other dog walkers are charging. You don’t have to be the lowest priced, but keep prices aligned with local rates.
• Marketing strategy: Give a brief overview of how you plan on attracting clients. Will you reach out to homeowners associations to let them know you are available? Will you sign up at online marketplaces offering walking services, such as Rover.com?
• Startup costs: List your startup costs. A dog walking business that is home-based requires only a small startup investment. But you will still have some initial costs like organizing your business structure, launching a website, licensing, and necessary supplies like leashes and poop bags.
• Startup funding: How do you plan to fund your initial costs? Here’s good news. Dog walking businesses are low overhead and can be launched with a small amount of savings, making outside funding unnecessary.
• Financial projections: How much do you anticipate earning and spending monthly in your business?

Keep it simple — even a page or two with bullet points is enough to start. Update your business plan as you go along. Read more in: How to Create a Business Plan .

3. Name and brand your dog walking business

Your dog walking business name and branding are your first impressions. Choose a business name that’s catchy, memorable and reflects the spirit of your services.

A logo and color scheme help customers recognize your services and are useful if you want to put your brand on jackets or bags to help with marketing recognition as you are walking dogs. Expect to pay about $300 for a custom logo at a marketplace like 99 Designs. However, a logo is not strictly necessary at first.

4. Establish a business structure for your dog walking business

Selecting the right business structure – whether it’s sole proprietorship, limited liability corporation (LLC), etc. – impacts your liability, taxes and startup costs. Each category of business entity comes with its own requirements and advantages.

A sole proprietorship might be sufficient for starting a dog walking business. However, the LLC structure has become common today for small businesses because it offers more protection against personal liability. Filing for an LLC also legally registers your business name at the same time.

The cost of registering a business structure varies by state, but typical costs for an LLC are $500 – $1,000 at a registration service like Corpnet.com. For more information, read about business structure .

5. Get licensed and obtain dog walking insurance

Determine whether your dog-walking business requires a business license. Obtain necessary licenses and permits .

Requirements vary by jurisdiction. In a city like San Francisco, you need a commercial dog walker permit to walk four dogs or more. Along with the business license, you need necessary business insurance and training.

You may need a license in other places simply because you operate a home-based business. Contact your local city hall or county government for applicable small business license requirements. License fees range from $50 to a few hundred dollars initially. Most have to be renewed periodically.

Appropriate dog walking insurance policies safeguard against potential risks and cover you if you are found personally responsible for damages. This type of business insurance includes general liability and professional liability and covers both you and the pets you handle. For example, it protects you in the event a dog you are walking bites someone. Dog walking insurance is available on pet insurance portals such as Pet Care Insurance . The typical cost is under $150 per year (about $15 per month).

6. Set up a business bank account and an accounting system

Set up a separate bank account under your company’s name. Run all financial transactions and startup costs for the business through the business account. This step helps you meticulously track earnings and expenses, and claim legitimate small business tax deductions . Never co-mingle business and personal funds in the same account — it’s a recipe for confusion and makes tax preparation much harder.

As you acquire clients, add accounting software specifically designed for small businesses. Such software offers features like budgeting, receipt scanning, and invoice tracking. You’ll gain a clearer picture of your cash flow and profitability, get paid faster, and make tax time easier. Based on our hands-on testing, accounting software appropriate for small startups includes FreshBooks, QuickBooks Simple Start, and Zoho Books. See more small business accounting software choices.

7. Set aside space for your dog walking business

Most people start a dog walking business from home. But even a home-based business needs dedicated space to operate professionally. Separating work and personal spaces also helps maintain work-life balance. At a minimum, you will need the following for your small business:

• Clutter-Free Work Area: Set aside a spare bedroom, corner of the living room, or even a large closet for your dog walking business. Keep it organized and clutter-free.
• Comfort and Ergonomics: Ensure good lighting. Comfortable furniture (desk and chair) is a must for when you have to handle paperwork, invoice clients, or work on marketing materials.
• Storage: Use bins or baskets to store and keep track of leashes, treats, and other supplies.
• Digital Organization: Organize your digital files. You will be doing certain tasks online or on a mobile device. Set up essential apps and software as soon as possible. Also set up a system to organize digital photos you will be taking of the friendly pets you walk.

Have fun with it, too. Create a Wagging Hall of Fame — a wall with space for framed pictures of your paw-some furry friends to keep you motivated! Remember, an organized home office contributes to your success in starting a dog walking business.

8. Launch a website for your dog walking business

A professional website serves as the central hub for your business presence online and shows you are serious about your business. Today, getting a website is fast, inexpensive, and easy.

Website builder choices for dog walkers

Many dog walkers create a DIY website at first. Using the right tools, these look professional. You do not need a developer or technical skills if you use a drag-and-drop website builder such as:

• Wix: Wix has a gorgeous dog-walker template that you can customize. It offers online booking and a contact form. Based on our hands-on experience, Wix is the easiest to use.
• GoDaddy Websites: This is another fine alternative. Based on our timed tests here at Small Business Trends, GoDaddy Websites take slightly more time to set up than Wix. But the templates look great, and so can your website.
• Squarespace and Weebly: These are two other solid options with many attractive templates.

Website cost and time

You can have a small-business website for $250 – $350 per year ($20 – $30 per month), if you do it yourself. In our testing, we’ve found that it takes about 3 to 5 hours to set up a simple website yourself when you consider the time to create an account, pick a template, explore the builder’s features, type in your information, choose a few images, proofread and hit the “publish” button. That’s fast!

If you choose to hire a web designer, the cost increases. It can cost $500 to hire a web designer to help you on a simple Wix or GoDaddy site. A designer to create a custom site costs considerably more, typically $1,500 and up.

Essential website information

Your website should include enchanting doggy images, your service offerings, neighborhoods you serve, a contact form and contact details, and possibly a booking page allowing pet owners to schedule a walk for their furry companions. Also, add links to any social media profiles you will use for business, such as Instagram, Facebook, TikTok, YouTube, and Pinterest.

Dedicated URL

Obtain a dedicated domain URL to match your company name. This is a permanent address for your digital real estate. Your own domain name also enables you to have a professional-looking email address (susie@susiedogwalking .com) instead of a Gmail or Outlook address.

9. Create a marketing plan for your dog walking business

A marketing plan outlines how you will attract clients and retain them. The plan should cover different strategies like reaching out to veterinary clinics, signing up for dog walking portals, local advertising and flyers, and special promotions.

Leave marketing materials like flyers and business cards at local pet shops and vet clinics (with their permission) to increase visibility. Have a sheet with your contact information, offerings and prices.

Unsure which marketing and promotional strategies you’ll employ for your dog walking business? Check out our articles about the types of marketing strategies and local business marketing .

Related marketing matters

Set up your free Google Business Profile. This helps small businesses get online reviews and show up more prominently in searches. Many dog walkers find a Facebook page to be helpful to build a local community. Read our guide on how to create a Facebook business page .

It’s a good idea to order a box of business cards. That way, you can leave several cards with existing clients to share with neighbors who may need a dog walker. Expect to pay about $25 – $50 at places like Vistaprint or FedEx Office. See where to get business cards .

10. Establish a customer service plan

Exceptional customer service can set you apart from the competition. Your customer service plan outlines how you intend to onboard new clients, communicate with them, get paid, handle any issues that arise, and generally delight them!

Set up processes for scheduling, and payments (consider options like Venmo or PayPal) and managing client information securely.

Prioritize communication with pet owners, providing updates and feedback about their pets’ well-being. Consider offering added services like photo updates or GPS tracking for walks to enhance customer experience.

Before you embark on your first walk with a pet, meet their humans. Obtain house keys, if applicable, and ask about any behavioral quirks you should know. Design a process to organize these steps and all the information you retain.

As your business grows, add a service agreement. If possible, get potential clients to sign a simple one-page agreement so that expectations are clear on all sides. Service agreements for the dog walking industry cover costs, services you will provide, cancellation policy, emergency protocols, and responsibilities if the pet causes damage.

Check out our customer service tips for ideas on providing exceptional client satisfaction.

11. Launch and start walking those dogs!

Launch your dog walking business! This is the final and best step. Launch your business with a grand opening event or special promotion to generate interest and attract customers. We’ve put together a list of grand opening ideas you can use, or you might already have the perfect dog-walking grand opening idea in your mind.

Share your journey and successes through social media to engage the community and build your client base. Remember, every step you take brings you closer to turning your passion for pets into a thriving business.

For more on how to start your own business, read: How to Start a Business .

Tips for a successful dog walking business

A successful dog walking business requires more than just a love for pets; it demands careful planning, awareness of the market, and attention to detail. Here are four more tips for how to start a dog walking business that is successful.

Focus on a niche

In a saturated market, you must differentiate your business to create competitive advantage. One way to do that is to add niche offerings for your furry clients. Examples include:

• Senior dog strolls: Cater to older dogs with slower paces and shorter walks. Emphasize personalized pet care for senior pups.
• Trail hikes: Target outdoor enthusiasts and their active dogs. Lead hikes through scenic trails, forests, and nature reserves.
• Puppy socialization walks: Specialize in socializing puppies during their critical development phase. Emphasize positive reinforcement and introduce them to other dogs and people.
• Behavioral rehabilitation walks: Work with dogs exhibiting behavioral issues (anxiety, aggression, etc.). Implement behavior modification techniques during walks.
• Pet fitness walks: Target well-being and fitness for dogs. Combine walking with light exercises (e.g., agility drills, stretching).
• Special needs walks: Serve dogs with physical disabilities or medical conditions. Provide compassionate walks for blind dogs, dogs with arthritis, etc.
• Adventure runs: Provide an energy outlet for active dogs. Offer vigorous runs, sprints, and playtime.
• Pet concierge services: Be a one-stop solution for pet owners. Beyond walks, offer transportation to the vet or grooming appointments, shop for dog food and toys, etc.

When deciding whether to add one or more specialized services, make sure it’s something that you (a) will enjoy and (b) have the skillset to perform.

Offer promotions and discounts

Offer specials and discounts. To attract new potential clients create an “introductory offer”. To retain existing clients, consider a “loyalty discount” for increasing the number of weekly walks or renewing a contract.

Promotions also provide an excellent opportunity to reconnect with veterinarians and building managers you’ve contacted previously. Running a promotion gives you a reason to visit them again and encourages word-of-mouth marketing referrals.

Invest in good gear

As a dog walker, you’ll spend much time outdoors and on your feet. Invest in good gear such as:

• Comfortable footwear: Footwear should have a good grip and support your feet well. Waterproof or water-resistant shoes help in rainy weather.
• Layered, breathable clothing: Picture this: pockets galore for treats, poop bags, and secret squirrel missions. A jacket with room for doggy essentials? Check. And don’t forget the hat and sunscreen — because sunburned ears are no one’s idea of a good walk.
• Safety gear: Get a flashlight and reflective clothing for evening walks.
• Dog-walking bag: Hip bag or backpack — it’s your mobile command center holding supplies for great walks! Make sure it’s comfortable and easy to access.
• Multi-dog walking belt: A belt like this helps if you plan on walking multiple dogs simultaneously. Depending on how many dogs you can control at once, group walks of multiple dogs might be right for you.

Monitor the competition’s offerings

Once your new dog walking business is up and running, do a periodic competitive analysis to inspire you to innovate and improve.

• Services: Monitor what others in your area are offering. These could include group walks, pet sitting, park play dates, and text updates.
• Pricing: Track what your competition charges to ensure you remain competitive.
• Marketing: Analyze how the competition markets. Do competing dog walkers distribute flyers, wear gear prominently branded with their name, or connect with homeowners associations?
• Reviews: Regularly check the competition’s reviews on Google, Yelp, and Facebook. You’ll find gold in what pet parents say they like and don’t like!

How to get customers when you start a dog walking business

Many start a dog walking business by offering their services on portals like Rover, Care.com, Bark.com, WagWalking, and Fetch! Pet Care. This can bring in steady gigs.

Rely on Facebook, Instagram, TikTok and YouTube to showcase your services through engaging content such as day-in-the-life videos, customer testimonials and fun contests that encourage user interaction and sharing.

Beyond digital marketing, fostering a sense of community and leveraging word-of-mouth are equally vital. Encourage your current clients to refer friends by offering discounts for any word-of-mouth referrals that result in new customers.

While you’re at it, actively engage in online pet lover forums and communities where you can share your expertise and services. This dual approach of online engagement and community involvement will help you tap into a network of pet care professionals and owners eager to find reliable and passionate service providers like you.

Read our 50 tips on how to get more customers .

Tools and supplies for your own dog walking business

Equip yourself with the right tools and supplies to ensure safety and enjoyment for both you and your canine friends, including:

• Durable Leashes and Collars : Choose high-quality, adjustable leashes and collars to accommodate dogs of different sizes and breeds.
• Harnesses : For dogs that pull or need extra control, harnesses can provide better management without choking.
• Waste Bags : Essential for cleaning up after dogs during walks.
• Treat Pouch : Use it to carry dog treats to reward good behavior during walks.
• Water Bottles and Portable Bowls : Keep dogs hydrated on longer walks or hot days.
• Dog Walking App : Apps like Wag or Rover can help manage scheduling, payments and customer communication efficiently. A good-quality mobile phone is also essential.
• GPS Tracker : Keep track of wayward dogs, especially in off-leash areas or for client peace of mind.
• Canine First Aid Kit : A pet first aid kit is a must. Include basic pet first aid supplies for minor injuries, such as antiseptic wipes, gauze, adhesive tape, and disposable gloves. Take a pet first aid class to learn how to use the kit. Include the phone number for a vet emergency clinic.

Don’t go crazy buying supplies. Set a budget and layer on additional items as your business grows. Motivate and reward yourself with new items when you meet a business goal, get a new client, etc.

FAQs on starting a dog walking business

What exactly does a dog walker do.

A professional dog walker provides pet parents with a reliable service to exercise and walk dogs. Dog walkers usually adhere to a set schedule and communicate with dog owners.

Dog walkers are responsible for keeping the dog leashed and remaining alert to hazards such as traffic or aggressive wildlife. They pick up and dispose of dog waste, provide necessary water during and after walks, and return the dog home safely.

Is a dog walking business profitable?

Dog walking businesses are very profitable, because they have low overhead and most of what you earn falls to the bottom line as profit. According to U.S. Census data , pet sitters and dog walkers average $236,000 per business annually!

How much you can earn depends on the number of dogs you walk and your prices. Dog walkers in urban areas make more than those in less populated areas because there are more dogs to walk.

How much should I get paid to walk a dog?

The rate for walking a dog can vary widely depending on your location, the length of the walk, and any additional services provided. According to TimetoPet, dog walkers charge between $20 and $30 for a 30-minute dog walking service. However, prices vary by local area — check out their zip-code dog-walking calculator .

Also, rates are higher for longer walks or for multiple dogs from the same household. Offering package deals or monthly plans also can affect your prices and overall income.

Are there other services a dog walking business can provide?

In addition to walking dogs, you can expand into other pet care offerings. These include pet sitting and doggy daycare. Pet sitters providing a dog daycare service allow dog owners to leave their pets in a supervised, interactive environment during work hours. Expansion into boarding or an overnight pet sitting business is a natural progression.

A very successful dog walker eventually may hire employees and add pet groomers to their pet care business staff. Some even expand into house sitting.

If you think these supplemental pet care services would be good additions to your dog walking business, check out our guide on how to start a doggy day care .

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How to Start a Dog Walking Business

The ASPCA estimates there are over 78 million dogs owned in the United States. A vast majority of those canines are left alone each day as their parents go to work. Presented with the option, many pet owners would happily give up a portion of their budget to ensure their dog isn’t cooped up inside all day. Enter the dog walker.

You may also be interested in additional side hustle ideas .

Learn how to start your own Dog Walking Business and whether it is the right fit for you.

Ready to form your LLC? Check out the Top LLC Formation Services .

Start a dog walking business by following these 10 steps:

• Plan your Dog Walking Business
• Form your Dog Walking Business into a Legal Entity
• Register your Dog Walking Business for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Dog Walking Business
• Get the Necessary Permits & Licenses for your Dog Walking Business
• Get Dog Walking Business Insurance
• Define your Dog Walking Business Brand
• Create your Dog Walking Business Website
• Set up your Business Phone System

We have put together this simple guide to starting your dog walking business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Dog Walking Business Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Want some help naming your dog walking business?

Business name generator, what are the costs involved in opening a dog walking business.

Unlike most startup businesses, your initial investment is fairly small. Most dog walkers report start-up costs of less than $10,000.

A few items you’ll need are:

• Chew toys and treat dispensing toys
• Carry-all treats dispensing bags
• Crates for transporting
• Business cards
• Website - make sure your site is informative and that customers have the ability to make appointments online
• Attorney services to assist you in writing a contract to be signed by each new client
• Reliable transportation

What are the ongoing expenses for a dog walking business?

Much like your startup expenses, ongoing expenses are minimal. While you’ll need to keep a steady supply of dog treats on hand, the rest of your initial purchases should last for several years. The bulk of your budget will go towards fuel costs, vehicle maintenance, and insurance. These costs will vary depending upon your location and how wide of an area you serve.

To avoid the costs associated with hiring employees, many dog walking business owners hire individuals as freelancers. Just be sure to set aside a portion of your budget for “employee” background checks, as this will prove to be an important component to your organization’s long-term success.

While free social media will encompass much of your marketing campaign, you’ll want to invest both time and money each month into marketing your business. If this isn’t your strong suit, many marketing companies offer basic packages starting around $50 per month.

Who is the target market?

Anyone that owns a dog and works outside of the home regularly stands to benefit from your services. Your ideal customer, however, is the consumer who is concerned for his or her animal being left alone and who has the means to pay for your services on a regular basis. Recent studies indicate that Millennials and Baby Boomers are the age groups spoiling their four-legged family members the most.

How does a dog walking business make money?

Your business will generate revenue from each canine you walk. Many professional dog walkers offer additional services to increase their company’s profits. Examples of these additional services will be provide in a later section of this article.

Fees are based on the specific services needed of each client/dog. On average, professionals charge $15- $17 for a 15 - 20 minute walk and $18 - $22 for a 30 - 40 minute walk. For a 40 - 60 minute walk, you could charge between $22 and $27. If your client requires late night or early evening walks, many dog walkers charge an additional fee of $5 per dog.

How much profit can a dog walking business make?

For the sake of determining your business’ profit, let’s use an example of a dog walker that can walk four dogs an hour at $20/hour. Let’s assume they’re able to walk sixteen dogs per day and work five days per week. In this instance, that’s an annual salary of $83,200. And this is based on your services alone. As the business owner, you’ll collect a portion of the fees each additional dog walker is able to charge, which could add an additional $15k - $17k per year, per walker. Exact figures will vary depending upon how much you’re able to charge and how many canines you’re able to walk each day.

How can you make your business more profitable?

Building a loyal client base takes time. The following are a few strategies other dog walking professionals have implemented to ensure a more profitable business:

• Offer dog running for those high energy dogs. In larger cities, walkers are able to charge $30 for a 30 minute run, or $200 for 5 45-minute runs per week.
• Include additional services, like feeding, watering, and strength and agility training/exercise
• Include overnight services/pet boarding in the services you offer
• Become a certified dog trainer
• Teach dog training/educational classes - this can be done online or in person and can cover a variety of topics

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

The most common business structure types are the sole proprietorship , partnership , limited liability company (LLC) , and corporation .

Establishing a legal business entity such as an LLC or corporation protects you from being held personally liable if your dog walking business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can form an LLC yourself and pay only the minimal state LLC costs or hire one of the Best LLC Services for a small, additional fee.

Recommended: You will need to elect a registered agent for your LLC. LLC formation packages usually include a free year of registered agent services . You can choose to hire a registered agent or act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

State & Local Business Licensing Requirements

Dog walking businesses are typically not required to obtain any particular licensing or permits. However, it is advisable to look into the particularities of your municipality:

• Check with your town, city or county clerk’s office
• Get assistance from one of the local associations listed in US Small Business Associations directory of local business resources.

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Services Contract

Typically dog walkers provide their clients with a dog walking contract to decrease legal liability and encourage transparency. A sample contract can be found here .

Recommended: Rocket Lawyer makes it easy to create a professional service agreement for your dog walking business when you sign up for their premium membership. For $39.95 per month, members receive access to hundreds of legal agreements and on call attorneys to get complimentary legal advice.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Dog Walking Business needs and how much it will cost you by reading our guide Business Insurance for Dog Walking Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a dog walking business

As with every modern business, online marketing should be an integral part of your marketing strategy. Include a blog on your website, offering pet owners tips, tricks, and advice on raising a canine. Share your blog on social media and request to be a guest blogger on other well-known industry blogs.

Upon opening your business, issue a press release to local papers announcing your grand opening. Network with pet stores, veterinarians, and dog groomers in the area. These businesses regularly come in contact with dog owners with a new puppy or an elderly canine that might need to be walked more often than most. Most importantly, show them why/how your services stand out above the competition.

How to keep customers coming back

Customer retention is a critical component to your business’ success. Always keep in mind the motivation behind your customers - they’re looking for an individual who cares for their canine the way they would. Send them texts or emails with updates on their dog’s activities for the day. You could even send each canine home with a “pet report card,” informing the parents of the events of the day.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

Whether your goal is to supplement your income or set a new career path entirely, dog walking is a rewarding and dynamic profession. If you enjoy the company of dogs and are ready to be your own boss, owning a dog walking business could be the change you’re looking for.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a dog walking business?

Most of your days will be similar in nature - you’ll pick up your charges, take them for a walk, and drop them back off at home. Where you walk the canines, for how long, and at what time will vary, depending upon who you’re walking that day.

In addition to walking dogs, there are a number of administrative duties you’ll need to attend to each day. Once your business has grown, you’ll want to consider hiring someone to handle the office duties.

What are some skills and experiences that will help you build a successful dog walking business?

As with every entrepreneur, strong business and marketing acumen will be fundamental to your organization’s success. You should be detail oriented, organized, and have strong interpersonal skills. Remember, you’ll be spending each day with animals, but your clients are the dog owners. They’ve hired you to ensure their pets are well cared for, so it’s important to prove your value with each visit.

While it’s not required that you have experience in dog training, your clients’ dog’s safety is in your hands. A basic understanding of canines and the characteristics of each breed would prove beneficial. If you’re able to read their mannerisms, you’ll be better equipped to predict and head off a dangerous moment before it occurs.

What is the growth potential for a dog walking business?

While competition in this field is strong, there are many opportunities for growth. Revenue in the pet industry is growing an average of 5% annually, exceeding $62.75 billion in 2016. Consistently strong customer service and educating the public on the benefits of using your services over the competition will be critical to your business’ success.

Not sure if a dog walking business is right for you? Try our free Business Idea Generator and find your perfect idea.

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Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

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Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a dog walking business?

The following are some tips from experienced, professional dog walkers who have chosen to make a career out of their passion:

• Educate yourself on canine behavior
• Set up a system of policies and procedures and stick with them
• Understand the risks of being a professional dog-walker
• Research the safest dog walking areas in each part of town
• Avoid dog parks, as they’re prime spaces for aggressive dog behavior
• Carry a canister of citronella spray at all times. Safer than pepper spray, it will spray 10-12 feet and will deter 95% of approaching animals
• Join a professional organization and become certified in pet first aid
• This is a physically demanding job and often requires you to work inconsistent hours. Before getting started, be sure you’re ready to take this on.
• Keep in mind that this type of business can take some time to grow. Be patient.

How and when to build a team

If your goal is a small-scale, local business, you’ll want to start out as the only dog walker. As your local business grows, you could begin to build a team, with each member targeting a specific part of town.

If you’re dreaming big, another option is to set up dog walking services nationally. To do this, you would need individuals across the country who can be trusted with your client’s canines. This will require a more complex, interactive website and, for best results, a mobile application. Regardless of how big or small you desire to be, you’ll need to perform a background check on each new team member. This should include running both criminal and driving reports, as well as a basic canine knowledge test. Your clients are hiring you to care for their furry “children,” so it’s critical that you hire only the best.

Useful Links

Industry opportunities.

• The International Association of Canine Professionals
• Pet first aid certification

Real World Examples

• NYC dog walking business
• Chicago dog walking business
• Ann Arbor dog walking business

Further Reading

• Dog walking business plan
• How to start a dog walking business
• Professional advice on being a successful dog walker

Have a Question? Leave a Comment!

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Dog Walking Business

Back to All Business Ideas

How to Start a Dog Walking Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on October 15, 2021 Updated on May 8, 2024

Investment range

$2,000 - $5,100

Revenue potential

$39,000 - $117,000 p.a.

Time to build

0 - 3 months

Profit potential

$35,000 - $47,000 p.a.

Industry trend

People love their dogs, but not everybody has enough time to walk their dog multiple times a day. This is why dog walking services have become big business in recent years. Some even have their own mobile app! If you’re a dog lover, you could start a dog walking business and spend more time with lovable pups while also making good money. 

Starting any kind of business, however, takes a lot of work. The key is to have the knowledge you need before you start so that you avoid common mistakes. Fortunately, this step-by-step guide details everything you need to know to put yourself on the road to doggie entrepreneurship.

Looking to register your business? A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple.

Form your business immediately using ZenBusiness LLC formation service or hire one of the Best LLC Services .

Step 1: Decide if the Business Is Right for You

Starting a dog walking business requires time and effort. Before you jump in, you need to fully understand what is involved before you decide if a dog walking business is right for you. 

Pros and cons

• Quality time with dogs!
• No office work required
• Low costs, strong profit potential
• Stiff competition means you’ll have to stand out
• Dogs can be difficult and disobedient

Dog walking industry trends

As the pandemic recedes, dog walking is expected to continue to grow due to increased job market stability and longer working hours.

Industry size and growth

• Industry size and past growth – Except for the pandemic-driven downturn in 2020, the billion-dollar US dog walking industry has enjoyed steady annual growth of nearly 2% since 2017.(( https://www.ibisworld.com/industry-statistics/market-size/dog-walking-services-united-states/ )) 
• Growth forecast – Market analyst Grand View Research predicts an almost 9% annual growth through 2027 for the broader pet sitting industry, which includes dog walking, worldwide.(( https://www.grandviewresearch.com/industry-analysis/pet-sitting-market ))
• Number of businesses – More than 30,000 dog walking services businesses are operating in the US.(( https://www.ibisworld.com/industry-statistics/number-of-businesses/dog-walking-services-united-states/ )) 
• Number of people employed – The industry employs around 54,000 people.(( https://www.ibisworld.com/industry-statistics/employment/dog-walking-services-united-states/ ))

Trends and challenges

Trends in the dog walking industry include:

• Pet ownership on the rise, especially among millennials
• Mobile apps allow pet owners to find dog walkers on demand

Challenges in the dog walking industry include: 

• Rising wages
• Stiff competition

Consumer spending

• Average consumer spend – Pet owners spend at least $1,300 a year for a dog, according to financial services company Synchrony.(( https://www.usnews.com/news/national-news/articles/2022-01-12/survey-pet-spending-can-take-a-bite-out-of-your-wallet ))
• Potential customer base – Nearly 70 million US households owned at least one dog, according to a 2021-2022 survey.(( https://www.statista.com/statistics/198095/pets-in-the-united-states-by-type-in-2008/ ))
• Average prices – The average price for a 30-minute dog walk in the US is $25.

Demand hotspots

• Most popular states – The best states for dog walkers are Alaska, Washington, and Rhode Island.
• Least popular states – Dog walkers earn the least in Tennessee, South Carolina, and Georgia.(( https://www.zippia.com/dog-walker-jobs/best-states/ ))

What kind of people work as dog walkers?

• Gender – Around 71% of dog walkers in the US are female, while 29% are male.(( https://www.zippia.com/dog-walker-jobs/demographics/#gender-statistics ))
• Average level of education – Nearly half (47%) of dog walkers hold a bachelor’s degree and 26% have a high school diploma.(( https://www.zippia.com/dog-walker-jobs/education/ ))
• Average age – The average age of a dog walker is 32 years old.(( https://www.zippia.com/dog-walker-jobs/demographics/#age-statistics ))

How much does it cost to start a dog walking business?

Start-up costs for a dog walking business range from $2,000 – $5,100. If you set up your own basic website without an online booking option at first, you can minimize your costs.

How much can you earn from a dog walking business?

Your profit will vary depending on:

• How many regular customers you can book 
• Whether you need to hire other dog walkers 

The cost to walk a dog yourself is minimal, limited to a few treats and your fuel to get to the location, which will be an average of $2. The average price for a 30-minute dog walk in the US is $25. 

In your first year or two, you might book five walks per day, six days a week. This would give you $39,000 in annual revenue and a profit of $35,000, assuming a 90% profit margin. As your brand gains recognition, you might do 15 walks per day. At this stage, you’d rent a commercial space and hire staff, reducing your profit margin to around 40%. You’d earn $117,000 in annual revenue and a tidy profit of nearly $47,000. Not bad for spending quality time with dogs! 

From there, you could hire more walkers, book more clients, and build your dog walking empire. 

What barriers to entry are there?

There are very few barriers to entry for a dog walking business. Your biggest challenges will be:

• Standing out from the competition. The market is saturated with dog walkers, so you will need to differentiate yourself.
• You will spend time and money marketing yourself before you start to make money.

Related Business Ideas

How to Start a Dog Grooming Business

How to Start a Doggy Daycare

How to Start a Dog Breeding Business

Step 2: hone your idea.

Now that you know what is involved in starting a dog walking business, you need to hone your idea further in order to be able to enter a new market with tough competition.

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an opportunity

Research dog walkers in your area to examine their services, price points, and customer reviews. You’re looking for a market gap to fill. For instance, maybe the local market is missing a dog walker who offers extended hours, from early in the morning to late in the evening. 

You might consider targeting a niche market by specializing in a certain aspect of your industry, such as offering additional services, like training or grooming.

This could jumpstart your word-of-mouth marketing and attract clients right away.

What? Determine your services

Beyond just dog walking, you could offer a variety of other services including pet sitting, dog park visits, bathing and grooming, training, pet supply pick-up, and more.

Make a list of what you can offer to your customers and consider if any of those things can allow you to offer upgraded service packages for more money, or just charge individually for each service.

How much should you charge for dog walking services?

When you are just starting out, you may have to charge a lower-than-average price until you have a track record. You might want to start at $20 per 30-minute walk and build a reputation before increasing your rate. 

Research other dog walking services in your area to determine what prices are in your local market. Once you know your costs, you can use this Step By Step profit margin calculator to determine your mark-up and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify your target market

Your target market will be dog owners. Those people visit pet stores, so you could place brochures and business cards in pet stores near you. Veterinary offices are another opportunity. You could also search Instagram, Facebook, and TikTok for people with dogs. 

Where? Choose your business premises

In the early stages of your business development, you can operate your business from home to help you keep your overhead expenses in check. However, as your business grows and operations intensify, you may hire workers and rent out an office.

You can find commercial space to rent in your area on sites such as Craigslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better 
• Name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords, such as “dog walking” or “dog walker”, boosts SEO
• Name should allow for expansion, for ex: “Happy Paws Dog Walking” over “Senior Pup Walks”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that set your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Business Plan

Here are the key components of a business plan:

• Executive Summary: A brief overview highlighting the key aspects and objectives of the dog walking business.
• Business Overview: An in-depth look at the dog walking business, outlining its mission, vision, and overall purpose.
• Product and Services: Description of the specific dog walking services offered, including details on duration, frequency, and any additional perks.
• Market Analysis: Examination of the target market for dog walking services, identifying trends, demographics, and potential demand.
• Competitive Analysis: Evaluation of other dog walking businesses in the area, highlighting strengths, weaknesses, opportunities, and threats.
• Sales and Marketing: Strategies for promoting and selling dog walking services, encompassing advertising, pricing, and customer acquisition.
• Management Team: Introduction to the key individuals responsible for managing and operating the dog walking business.
• Operations Plan: Details on the day-to-day activities involved in running the business, from scheduling walks to handling emergencies.
• Financial Plan: Projections of the financial aspects, including startup costs, revenue forecasts, and potential profitability.
• Appendix: Supplementary materials such as additional data, charts, or documents supporting the dog walking business plan.

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — it’s the prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s complete, you’ll have your own business! 

Choose where to register your company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to dog walking. 

If you’re willing to move, you could really maximize your business! Keep in mind, it’s relatively easy to transfer your business to another state. 

Choose your business structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your dog walking business will shape your taxes, personal liability, and business registration requirements, so choose wisely. 

Here are the main options:

• Sole Proprietorship – The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General Partnership – Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) – Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corp – Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corp – An S-Corporation refers to the tax classification of the business but is not a business entity. An S-Corp can be either a corporation or an LLC , which just needs to elect to be an S-Corp for tax status. In an S-Corp, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number , or EIN. You can file for your EIN online or by mail or fax: visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN. 

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate in a calendar year (January–December) or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans: This is the most common method but getting approved requires a rock-solid business plan and strong credit history.
• SBA-guaranteed loans: The Small Business Administration can act as guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants: A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and Family: Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding: Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal: Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a dog walking business.

Step 8: Apply for Licenses/Permits

Starting a dog walking business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more.

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your dog walking business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account.

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability: The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business Property: Provides coverage for your equipment and supplies.
• Equipment Breakdown Insurance: Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation: Provides compensation to employees injured on the job.
• Property: Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto: Protection for your company-owned vehicle.
• Professional liability: Protects against claims from a client who says they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP): This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential software and tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software like Scout , TimeToPet , and Easy Busy Pets to manage your schedule, handle billing, provide real-time updates to your client, and communicate with clients through in-app messaging features.

• Popular web-based accounting programs for smaller businesses include Quickbooks , Freshbooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences for filing incorrect tax documents can be harsh, so accuracy is crucial.

Here are some powerful marketing strategies for your future business:

• Professional Branding — Ensure your branding reflects friendliness, reliability, and a passion for dogs, including your logo, business cards, and online presence.
• Website and SEO — Develop a website that highlights your services, pricing, and customer testimonials. Optimize your website with relevant keywords for your dog walking business.
• Local SEO — Optimize your Yelp and Google Business profiles and encourage satisfied customers to leave positive reviews to boost local visibility.
• Social Media Engagement — Utilize Instagram and Facebook to post photos from your walks, special outings, and happy client dogs.
• Direct Outreach — Network with local pet stores, veterinarians, and dog groomers, leaving brochures and business cards to gain referrals.
• Content Marketing — Maintain a dog care blog with articles on dog health and behavior to establish yourself as a knowledgeable resource.
• Video Content — Create videos showing fun moments from your dog walks to engage potential clients and demonstrate your care and interaction with the dogs.
• Experiential Marketing — Host meet and greet events for potential clients to see your interaction with dogs and for pet owners to socialize their dogs.
• Partnerships and Sponsorships — Collaborate with local pet businesses for mutual referrals and sponsor local dog events to demonstrate your community involvement.
• Loyalty and Referral Programs — Implement a loyalty program and referral incentives to encourage repeat business and word-of-mouth marketing.
• Local Advertising and Promotions — Use community boards, online forums, and distribute flyers in local vet clinics and pet stores to promote your services.

Develop your website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech-savvy, you can hire a web designer or developer to create a custom website for your business.

They are unlikely to find your website, however, unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that sets it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your dog walking service meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your dog walking business could be: 

• Your loving pup will get the TLC he deserves!
• For us, a 30-minute dog walk lasts 45 minutes
• Dog grooming, training, walking, and more! 

You may not like to network or use personal connections for business gain. But your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a pet store, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been working with dogs for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in dogs. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business. 

Step 12: Build Your Team

You may not need to hire any employees if you are starting out small from a home-based office. However, as your business grows, you may need to recruit full-time employees for various job roles, such as: 

• Dog Walkers
• Marketing Lead 
• General Manager

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent.

Step 13: Start Making Money!

More than 56% of pet owners in the US are millennials and Gen Xers. Most of them are now returning to work onsite with the lifting of pandemic restrictions in most states. This presents more opportunities for a dog walking business so you can expect to find clients and build up your brand in no time. It’s important to provide consistently excellent service and get good customer reviews to be able to scale your business and expand your offerings. 

Congratulations! You’ve done all your entrepreneurial homework, so now it’s time to nail down your plan and launch your dog walking business.

• Dog Walking Business FAQs

Prices for a 30-minute dog walk range from $19 to $29. When you are first starting out, you should be at the lower end of the range, since you will lack experience and want to draw interest. Check the prices of other dog walking services in your local area.

Dog walking businesses can be very profitable! Profit margins for a dog walking business are high, particularly when you are doing it on your own and have no employees to pay. Your margin could be as high as 90%.

When starting any business, you are risking the money that you put in if you are not successful. For a dog walking business, other risks include injuries to the dog or to other people, so be sure to have dog walking insurance.

To succeed in a dog walking business, gain experience and knowledge about different dog breeds, establish a professional image with branding and an online presence, obtain necessary licenses and insurance, provide exceptional customer service, offer additional services, network and collaborate with other pet-related businesses.

Dog walking can be a good side hustle for those with flexibility in their schedules, but it’s important to consider availability, physical fitness, and the ability to handle different dog behaviors.

Setting up a dog walking business requires research, obtaining necessary permits or licenses, developing a business plan, establishing a professional image, and ensuring appropriate insurance coverage.

Skills needed for a dog walking business include knowledge of dog behavior and basic training techniques, the ability to handle different dogs, good communication and customer service skills, physical fitness and stamina, time management and organizational skills, problem-solving skills, and flexibility.

Starting a dog walking business is exciting! To thrive in today’s digital age, consider leveraging technology with Dog Walking Mobile App Development. Companies like Dev Technosys offer tailored solutions, ensuring your venture stands out. A user-friendly app can streamline bookings, enhance customer experience, and boost overall efficiency. Embrace innovation and watch your dog walking business flourish with the perfect blend of passion and cutting-edge technology. Partnering with Dev Technosys guarantees a reliable, customized app that aligns seamlessly with your entrepreneurial vision. Take the leash of your success firmly – step into the future of dog walking business today!

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• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Business Name
• Create a Business Plan
• Register Your Business
• Register for Taxes
• Fund your Business
• Apply for Licenses/Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Start Making Money!

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How to Start a Dog Walking Business (2024 Guide)

Image Credit: SB Arts Media, Shutterstock

Last Updated on April 26, 2024 by Dogster Team

The United States is home to over 76 million pet dogs, 1 and this number continues to grow year after year. The pet service industry is also projected to grow between 2022 and 2030. 2 So, if you love working with dogs, it may be an opportune time for you to start a dog walking business.

Of course, this is often a long process that requires a great deal of dedication and patience. There are many moving parts, and it can easily get overwhelming if you try to jump in without doing any research. Here are a few things that you can expect when preparing to start your own dog walking business.

• Before You Start

It’s important to get to know your target population. Make sure to find a neighborhood with a large population of pet dogs. Places that have a good number of pet grooming salons, dog daycares, pet shops, and dog parks are great for research.

You can also look at dog walking services in the area to get an estimate of the average rates dog owners expect to pay dog walkers. As you gather information, start to think about what will make your dog walking business stand out from the rest. Consider unique features that your customers wouldn’t be able to get elsewhere.

• The 6 Steps to Start a Dog Walking Business
• 1. Determine Your Budget

One of the advantages of starting your own dog walking business is that you can start small and just have yourself as your own employee. As you accumulate more clients, you can start to hire more dog walkers.

A dog walking business is also much cheaper than a dog daycare or grooming salon because you don’t technically need a facility to run it. So, you don’t need to worry about finding a building and paying rent. However, there are still key things to consider when building your business budget.

• Administrative costs
• Scheduling software
• Employee compensation
• Liability insurance
• Background check service
• Website and marketing

Start researching average costs for these items in your area to determine how much you expect to spend on one-time and monthly costs.

• 2. Develop Your Business Model

Dog walking companies have different business models. Some may assign whichever dog walkers are available on a given day to walk dogs, while others will assign dog walkers to specific dogs.

You’ll also want to brainstorm ways to interview prospective clients. Some dog walking companies may refrain from walking dogs that display a certain level of aggressiveness because they can be liability issues. You may want to do an initial meet and greet with dogs to determine if your business can adequately walk them without risking anyone’s safety.

Make sure to think about the benefits that you can offer your clients. Your business can offer special perks, like multi-pet discounts or referral bonuses, to encourage people to try your business and spread the word.

• 3. Find Scheduling Software

One of the greatest challenges you’ll face with starting and managing a dog walking business is scheduling your routes. You will have to consider your dog walkers’ availability and the preferred hours that your clients want their dogs walked. If your business is small and you have just a handful of dog walkers, you can get by with scheduling dog walking routes on your own. However, as your business expands, you’ll have to consider investing in software to help with management and operations.

Fortunately, several planning and scheduling software options are specifically designed for dog walking businesses. These programs can help you keep track of various factors, such as client details, scheduling walkers to their assigned dogs, and home entry instructions.

Some software comes with GPS tracking so your clients can know where and for how long their dogs walk. They can have communication functions built in too, so your clients can text or call dog walkers without the walkers giving out their personal contact information.

• 4. Secure a Business Address and Phone Number

One of the advantages of starting a dog walking business is that you don’t necessarily need an office space or facility. If you want to separate your home from your business, you can certainly look into renting out a small workspace or office. However, you can start running your business from a home office so you can save on rent and budget your money toward other resources.

Just make sure to secure a business mailing address and phone number. This will protect your personal phone number and home address from becoming public information.

• 5. Hire Employees

Once your business grows, you can start looking into hiring more dog walkers. Try to look for people who have experience with either owning a dog or working in a job that has regular interactions with animals. You’ll also want to consider the types of employment your dog walkers will take. Dog walking businesses can either hire dog walkers as employees or independent contractors. Each type of employment has its advantages and disadvantages.

As your business continues to grow, you may want to start thinking of hiring an office administrative assistant or manager and dog walker managers. Office managers can help ensure that scheduling walks and communication with your clients remain consistent and reliable. Dog walker managers can help you keep track of all your dog walkers and help cover any scenarios where a dog walker may not be able to make it to a scheduled walk with a dog.

Safety will be a significant concern for dog owners, so make sure to collect references and background checks from all your prospective dog walkers and employees. You’ll also want to ensure that your dog walkers receive adequate training so they know how to properly walk a dog and react to any emergency situations, such as dogs accidentally eating something off the ground or escaping from their leash.

• 6. Market Your Business

Once you have the foundations laid out for your dog-walking business, it’s time to start marketing it. Having a website will help you to provide information for your clients and is also an easy way for them to request an appointment. A great place to start is WebsitePlanet’s guide on how to build a website.

Make sure your website has a clean and modern design with an intuitive and user-friendly interface. It’s also helpful to put your contact information and appointment booking information in noticeable places throughout your site. Since many people scroll through websites on their phones, it’s imperative that your site has a clean and fully functioning mobile format.

Social media presence can also help immensely with boosting your business. Dog owners will appreciate pictures of how your business operates. It can be helpful to have profiles of your dog walkers so prospective clients can familiarize themselves with the personalities in your business.

You may also want to consider giving grand opening discounts or offering referral perks to encourage people to bring in more clients. Online reviews can play a significant role in drawing new clients. So, you can try to encourage people to leave a review by organizing a raffle for anyone who leaves a review of your business.

• Final Thoughts

There are many perks to starting a dog walking business. You can start small and just employ yourself. As you gain a good reputation, you can hire more dog walkers to help your business grow. You’ll also be able to meet and interact with all kinds of dogs, and dog walking is a great way to enjoy time outside and add exercise to your daily schedule.

With hard work, dedication, and time, you can build a successful dog walking business . You may just end up living the canine lover’s dream of spending your days exploring fun neighborhoods with friendly dogs!

• See Also: How to Start a Dog Training Business

About the Author

Jessica Kim

Jessica is a freelance writer who spends most of her day researching and writing while her furry companion Cavapoo, Nora, snoozes beside her. She loves pets and animals because there’s so much to learn from them, and they do so much for us. As a dog mom, she understands the strong connection that pet parents have with their pets. So, she loves sharing helpful information that pet owners can use to better understand their pets. When she isn't writing, you may find her walking dogs, tending to her plants, or drinking her nth cup of coffee.

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Dog Walking Business Plan Template & Guidebook

Running a successful dog walking business requires far more than just having a love for animals and good health. From understanding the legalities to finding the right insurance and equipment, it's vital to have a solid business plan in place. The #1 Dog Walking Business Plan Template & Guidebook is the ultimate resource for entrepreneurs planning on starting or expanding their canine-focused operation. Written with the help of industry experts, this template is designed to help you lay out a lucrative future for your pooch-strolling enterprise.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Dog Walking Business [11 Steps]
• 10+ Best & Profitable Dog Walking Business Ideas [2023]

How to Write a Dog Walking Business Plan in 7 Steps:

1. describe the purpose of your dog walking business..

The first step to writing your business plan is to describe the purpose of your dog walking business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a dog walking business:

Our mission is to provide quality and reliable dog walking services that ensure the physical, mental, and emotional wellbeing of our canine clients and their owners through established routines of exercise, fresh air, and companionship.

2. Products & Services Offered by Your Dog Walking Business.

The next step is to outline your products and services for your dog walking business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your dog walking business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your dog walking business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your dog walking business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a dog walking business?

• Proof of licensing or certification from a local animal control agency.
• Veterinarian approval.
• A valid driver's license and valid insurance for your vehicle.
• A reliable vehicle large enough to carry the dogs you will be walking.
• Dog-walking supplies: leashes, collars, poo bags, treats, etc.
• Muzzles or head halters for aggressive dogs, if necessary.
• Business cards and other promotional materials.

5. Management & Organization of Your Dog Walking Business.

The second part of your dog walking business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your dog walking business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Dog Walking Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a dog walking business varies based on many different variables, but below are a few different types of startup costs for a dog walking business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your dog walking business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your dog walking business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your dog walking business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Dog Walking Business Plans:

Why do you need a business plan for a dog walking business.

A business plan for a dog walking business is essential to effectively manage and market your enterprise. It helps you to identify potential market opportunities and develop strategies for targeting them. It also allows you to anticipate and plan for potential challenges and helps you to understand the financial requirements of running a successful dog walking business. A well-crafted business plan will provide guidance on setting prices, managing costs, establishing an operational process, and creating an effective marketing strategy.

Who should you ask for help with your dog walking business plan?

An experienced business consultant, an accountant, and a lawyer can all be helpful in developing a successful dog walking business plan. Additionally, you may also want to research other successful dog walking companies in your area for insight and advice.

Can you write a dog walking business plan yourself?

Yes, it is possible to write a dog walking business plan yourself, although it is often beneficial to consult an expert on the matter. Generally, such plans should include information such as a business overview, market analysis, customer profile, services provided and pricing structure, marketing strategy, and financial projections. Additionally, you may include a section on any risks or potential growth opportunities for your business.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Start a Dog Walking Business

Turning Your Passion for Pooches into a Profitable Pathway

DOG WALKING BUSINESS

Related business ideas, discover your perfect domain, dog walking mini business plan, business idea: dog walking business, expected percent margins:, earnings expectations:, actions to hit those numbers:, marketing and customer acquisition:, quality of service:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if a dog walking business is right for you, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: naming the business, step 3: create a business plan, step 4: obtain licenses and permits, cost of licenses and permits, how to obtain licenses and permits, benefits of obtaining licenses and permits, step 5: create a website, designing the website, promoting the website, step 6: market the business, developing a website, step 7: set up payment options, debit/credit cards, online payment systems, step 8: hire employees, how to recruit employees, training employees, managing employees, step 9: insure the business, research insurance providers, purchase insurance, update insurance as needed, explore more categories, take the next steps.

How to start a dog walking business

Our experts, written and reviewed by:.

Key areas to consider when starting an eBay business are:

• 01 | Opportunities
• 02 | Skills required
• 03 | Rules and regulations
• 05 | Industry tips
• 06 | Useful associations

Dog walking business opportunities

It’s often said that Britain is a nation of animal lovers, but in credit crunching and belt tightening times, animal care is, err, going to the dogs, as owners put longer and longer hours in at the office in an attempt to pay off their debts.

There’s no doubt, then, that Britain’s dogs are crying out – pining, even – for attention, and if you’re an animal lover with an entrepreneurial streak who empathises with these oft-overlooked victims of the economic downturn, then starting a dog walking business could be right up your alley.

Despite reports that dog walkers have suffered from the effects of the credit crunch, a report by insurance company Insurantz.com, found that with 6.5 million dogs in the UK, dog walkers can earn up to £8 per hour per dog from time-strapped workers.

Marilyn Lewis from the National Association of Pet Sitters and Dog Walkers, or NarpsUK says: “Pet owners are now more aware that it is unfair for a dog to be left for long periods with no company or exercise. More owners are now employing dog walkers to visit and walk their dogs during the day, usually with other dogs, so they get their time out of the house.

Pet sitting and dog walking is one of the fastest growing industries in the UK and can provide a respectable income, adds Lewis. To demonstrate this, NarpsUK provides an income calculator so anybody interested in starting a dog walking or pet sitting business can estimate how much they might earn.

“Many of our members left their jobs in the city for a calmer life,” adds Lewis. “They started on their own walking dogs and running pop-in services but now have staff working for them or even run an agency which brings them a higher income than their previous jobs.”

Skills required: who is dog walking suited to?

Dog walking is a very flexible business to go into. Although a background working with animals is preferable, it’s not essential, and as long as you are confident around dogs, it shouldn’t be a problem.

But Marilyn Lewis, from the National Association of Pet Sitters and Dog Walkers (NarpsUK) says: “Having some kind of experience with dogs is essential, even if this is only through owning a dog, you can also get experience of handling dogs by volunteering at your local kennels or rescue centre.

“To get the most out of running a pet sitting or dog walking business, it is essential to be an animal lover,” she continues. “A business of this kind should not just be seen as an easy way to earn some extra cash.

“There are many responsibilities in looking after someone’s pets and their homes. Most pet sitters will hold keys for their client’s properties, so being responsible and putting your client’s mind at ease is essential.”

NarpsUK runs several courses to help potential pet sitters to get started, covering areas such as how to run a pet sitting business, first aid for pets, animal healthcare, and animal law.

The Kennel Club’s guidelines for people working with dogs advises “strong interpersonal and communication skills”, as well as “a high level of fitness” and, naturally, “an affinity with, and understanding of dogs”.

You will also need all the usual entrepreneurial skills – from a being able to balance your books and fill in your self-assessment tax return to a basic knowledge of marketing and an ability to network and negotiate with people in your local animal industry.

How much will it cost to run a dog walking business?

Start-up costs are relatively low for dog walking businesses. Your major expenditures at the beginning will be:

• Public liability insurance – covers you in case a member of the public makes a claim against you if they are injured. This will probably cost you between £80-£150 per year.
• A police CRB check – Not compulsory but recommended to reassure your clients you are reliable. This will set you back just over £30.
• Flyers and business cards – flyering is still one of the most effective ways to target clients in your local area. You should be able to get 5,000 flyers printed for around £100.

Membership of the National Association of Pet Sitters and Dog Walkers (NarpsUK) requires a joining fee of £144, followed by a subscription of £8 a month.

Bearing in mind you can charge between £10 and £20 per hour for walking a dog, which is somewhat dependent on location and demand, there’s good money to be made.

Customers will almost certainly want to know how credible your business is, so being a member of an organisation that provides certification for courses undertaken, criminal record checks, and insurance, will reassure them that their pet is in good hands. It can also help you justify charging a premium over competitors.

To help itemise the costs you need in your dog walking business plan you may find it useful to download our free business plan template .

Tips and advice for the dog walking industry

• Join NarpsUK  “Giving your business credibility provides your customers with confidence” says NarpsUK’s Marilyn Lewis. “We can provide you with everything you need to get started including business plans, accounts packages, flyers and marketing advice, business management software, and a members’ forum.” The site also offers a postcode searchable database of members.
• Research your competitors “Find out whether there are people operating in your area and what prices are being charges. This will give you an idea of demand and also how much you can earn.”
• Enrol on a course  NarpsUK runs a selection of pet sitting and dog walking courses costing from £25.”

Useful business contacts

• National Association of Pet Sitters and Dog Walkers (NarpsUK) PO Box 206, Erith, DA8 9FX
• The Kennel Club 1-5 Clarges Street Piccadilly London W1J 8AB http://www.thekennelclub.org.uk/ 0870 606 6750
• RSPCA Wilberforce Way Southwater Horsham West Sussex RH13 9RS http://www.rspca.org.uk/ 0300 1234 555
• Federation of Small Businesses (FSB) Sir Frank Whittle Way Blackpool Business Park Blackpool FY4 2FE http://www.fsb.org.uk/ 01253 336000

Photograph courtesy of Christine592

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Setting up a Dog Walking Business

All you need to know about starting and running your business.

In this article

What is a Dog walking Business?

A dog walking business involves you walking other people’s dogs. You will usually collect the dog from the owner’s house, walk it for a pre-arranged amount of time and then return the dog to the house.

You may walk the dog while the owner is out of the house, meaning you will need to have a key or some other way of accessing the house. An owner may grant you access to their house so you can walk their dog while they are at work, running errands, or are away from their home.

Alternatively, the owner may be at home but unable to walk their dog for another reason, such as poor mobility, being ill or elderly, or because they are busy. In this case, they may invite you into the house so you can get the dog ready for their walk, or they may hand their dog over to you at the door.

You may choose to walk one dog at a time or walk multiple dogs together.

You may choose to walk multiple dogs at one time if:

• You feel confident to do so.
• The demand in your area is high enough.
• The dogs come from the same household or behave well with other dogs.
• You are able and strong enough to lead multiple dogs at once.
• The dogs you walk are sociable and don’t pose a risk to one another.

As a dog walker, you can choose to operate as an independent business owner or work as part of a larger or already established dog walking business. As your business grows, you may decide to employ other dog walkers.

You may offer dog walking sessions that last between half an hour and two hours. You can decide whether to price your services per half an hour or hour.

The UK is a nation of dog lovers, with approximately a third of households having a pet dog. Many dog owners employ the services of a dog walker to ensure their dog is getting enough exercise and attention even if their owner is unable to consistently provide them with this.

Dog walking businesses are particularly popular during the day, Monday–Friday. However, as some people who employ your services may work shifts, or at weekends, or may be unable to walk their dogs for other reasons, it may also be profitable to operate your business in the evenings and at weekends.

You may have regular clients who employ your services at scheduled times every day or week. Alternatively, some clients may be ad hoc and you may only walk their dogs intermittently, for example, if they are working late or have an event to attend.

The peak hours for walking dogs are usually between 11 am and 3 pm. However, having flexibility in your time availability can be attractive to your clients.

To be a dog walker you will need to be physically fit and strong as you must be able to lead and control the dogs you walk. As dogs sometimes run away, eat things they shouldn’t or even become involved in fights or shows of dominance with other dogs, you will also need to have good recall and authority over the dogs you walk.

To ensure your dog walking business succeeds, you will need to ensure you find customers that trust you. Many people consider their dog to be a member of their family and will therefore be unlikely to leave their dog in the care of someone they do not trust and who doesn’t have the appropriate licences and experience.

As you may also be given a key or offered access to your clients’ homes, trust, respect and displaying responsibility are also important. Having positive reviews online can also be advantageous.

If you think you have the skills above and you also have a love for dogs and a flair for business, starting up a dog walking business could be a great option for you. You don’t need any specific qualifications to become a dog walker. However, knowledge and experience of dogs are a necessity.

Types of Customers

The types of customers who will be targeted by your dog walking business will be dog owners who live in your local area. However, not all dog owners utilise the services of a dog walker.

You are most likely to receive business from dog owners who:

• Do not work at home.
• Work long hours.
• Have a breed of dog that requires more exercise (such as Labradors, Dalmatians and Border Collies).
• Have a younger dog with high energy levels.
• Have an illness or injury that temporarily prevents them from walking their dog.
• Have a lack of mobility.
• Have a long-term health condition or injury that means they are unable to walk their dog.
• Are elderly.
• Are not strong enough to lead or control their dog.
• Have a busy family life (for example, with young children).

Equipment You Will Need

A dog walking business has very few equipment requirements. The lack of equipment requirements makes this type of business a low-investment, low-risk enterprise.

Your clients will likely provide their dogs’ harnesses, collars and leads for you to use. Although, if you are walking multiple dogs at one time, you may choose to purchase a two-dog or three-dog leash, so you are not holding multiple leashes of different shapes and sizes at the same time.

Although some of the equipment on this list may not be a necessity, it can help to set your dog walking business apart from others and make it more attractive to potential customers.

Some equipment you may need for your dog walking business includes:

These are a must-have for every dog walker. As you will be using numerous bags a day, purchasing biodegradable bags helps your business to be more environmentally friendly. Biodegradable doggy poop bags can be purchased for as little as £1 for 100 bags.

Treats can be useful if one of the dogs you walk needs a little extra encouragement to follow your instructions. Treats are especially helpful if you allow the dogs to be off-lead or if you walk a dog that is unfriendly to other dogs or people. Choose healthier treats and make sure the dogs you walk don’t have any allergies. Treats can be purchased for £1 a pack.

Balls and other chasing toys

Many breeds of dogs, including Labradors, Golden Retrievers, Border Collies, English Springer Spaniels and Whippets, love to chase balls and other toys. If there is an enclosed field, park or other space where you can safely let the dogs off the leads, taking dog toys with you is a great way to keep the dogs entertained and ensure they get enough exercise. Dog toys usually cost between £1 and £10. Choose toys that are sturdy and are likely to last longer.

Portable water bowls

These can be filled up during your walk to ensure the dogs are staying hydrated. They are particularly useful in the summer when temperatures are higher. Portable bowls retail for approximately £5. Ensure the bowls are BPA free.

Clip-on lights

These can help keep both you and the dogs safe if you are walking them in the dark. In the winter months, the sun sets much earlier, meaning it is highly likely that at least some of the walks will take place in the dark. These LED lights can be clipped onto the dogs’ harnesses or collars and retail for approximately £5.

A good pair of walking shoes

As you are walking for several hours per day, a good pair of walking shoes is a necessity. They can keep your feet warm and dry in bad weather and offer you good support. Prices can vary significantly depending on the brand of shoes you choose.

A website is useful for advertising your business. It should contain your contact information, experience, customer reviews and could also have an appointment booking system. Design your website to include your business logo and to reflect your branding.

A mobile phone

Potential and existing clients will need to be able to contact you to make appointments and to share any necessary information about their dogs. You could also take photos of the dogs on your walks and send them as updates to your clients. The cost of a mobile phone can vary significantly, depending on the make and model, but you can expect to pay at least £100.

Business cards and flyers

These can be used for advertising purposes. You can post them through letterboxes, display them in local shops, cafes and veterinary clinics and hand them out to potential clients. Business cards and flyers are a fairly affordable marketing tool and can cost between £15 and £200 for 500. The price can vary depending on the material used, the quality of the finish and the design.

You will have access to more clients if you are not limited to those who live within walking distance of you. Your vehicle will need to have space to safely transport the dogs, for example, by having a crate or boot gate in the back, or space for a pet carrier. The cost of a vehicle can vary, depending on whether it is new or used, and the make and model of the vehicle.

Typical Pricing

A dog walking business will have very few start-up costs and running costs. Compared to other pet-related businesses, dog walking has very low typical costs.

However, being aware of the typical costs you can expect to pay is an important part of creating your business plan. It can also help you to plan your pricing strategy.

Some of the typical costs associated with a dog walking business are:

As mentioned above, equipment costs for your dog walking business are relatively low. Your equipment start-up costs should be between £30 and £200, although if you also purchase a vehicle, your costs will be significantly higher.

Replenishing equipment

You can expect to pay between £10 and £20 per month replenishing equipment such as poop bags and treats. You will likely only need to replenish your toys, business cards and flyers once or twice a year.

Branding is a great way to make your business stand out, especially if you are competing with other dog walkers in the area. Branding could include creating your business’s visual identity, a logo, business name, your business website and your brand message. You can hire a professional to help you with branding or do some of the work yourself. Branding can cost between £500 and £5,000, depending on how much input you require.

Advertising and marketing

Advertising for your business may seem costly, however, it can help ensure the success of your dog walking business, especially when your business is in its first year of operation. Advertising can help you to gain clients and to become recognisable in your local community. It is recommended that you spend no more than 10% of your annual revenue on advertising costs.

Dog walking businesses may require specific types of insurance. This could include Care, Custody and Control Cover, Public Liability, Non-Negligent Cover, Equipment Cover, Loss of Keys Cover, and Employers’ Liability Cover. You can expect to pay between £6 and £50 per month for insurance.

Running costs

As you will not have premises to run, your running costs will be very low. If you utilise a vehicle, you will have to consider the costs of petrol, vehicle tax, vehicle insurance, and MOTs and services. You may also have to pay the monthly costs associated with running your business.

You may choose to hire staff as part of your dog walking business. You can choose to hire your staff as employees and pay them an hourly wage (a minimum of £9.50 per hour for staff aged 23 or older), plus benefits such as holiday pay and sick pay. Alternatively, you can hire other dog walkers as freelancers, whereby they give you a portion of their earnings or pay you a set figure every month to operate as part of your business.

Once you have determined your typical costs, you can then create your pricing strategy. You can choose to charge per half an hour or hour.

On average, dog walkers in the UK charge between £9 and £18 per dog, per hour, although some dog walkers charge as little as £5 and others as much as £25.

If you are walking more than one dog from the same household, you may offer a discount.

Dog walking businesses charge different prices depending on:

• The area they operate in.
• The demand in your local area (the higher the demand, the more you can charge).
• Whether the owner wants the dog to be walked alone.
• If you have taken any additional training courses.
• If you offer extra services such as feeding or cleaning the dog.

Safely Running a Dog Walking Business

Safely running your dog walking business helps to protect the health and safety of your doggy customers, you, and the general public.

Ensuring safe practices in your business is essential. Some ways you can safely run your dog walking business are:

Write a Dog Walking Service Agreement

This is a written agreement signed by you and your clients. It should summarise your services and responsibilities and include information about the dogs, your pricing, the length of time of the walk, any health conditions you need to be aware of and information regarding access to the home.

Obtain training and qualifications

Although training and formal qualifications are not a legal requirement, they can make you more attractive to potential clients and give your business credibility. Qualifications will also help you to keep the dogs in your care, and the general public, safe. Training related to dog care and dog walking may be particularly helpful.

Obtain the relevant insurance

You should have insurance that covers any accidents or injuries that happen in your care. For example, if the dog you are walking bites another dog. This could include Public Liability Insurance and Vet Reimbursement Cover.

Vaccination requirements

If you are walking multiple dogs at one time, it is recommended that you request proof of vaccination from their owners. You may ask dog owners to provide paper or electronic proof that their dogs are up to date with all vaccines. Even if you walk dogs individually, proof of vaccination status will help to protect your business as it can prevent disease or illness from spreading between the dogs you meet on your walks.

Flea and tick requirements

To prevent an outbreak of fleas, ticks or lice, ensure all the dogs are up to date in their flea and tick treatments. You could request proof that the dogs are up to date in their treatment or ask for verbal confirmation.

Be aware of any health conditions, illnesses, injuries or allergies

This is essential for protecting the health and safety of the dogs you walk. Ask your clients to document any conditions you need to be aware of when you first begin working together and then ask them to update you if there are any changes to their dog’s health.

Conduct risk assessments

Risk assessments are only legally required if you have more than five employees working for you. However, they are still recommended to protect the health and safety of everyone involved. Risk assessments should be conducted when your business first begins operating and then updated regularly.

Legal Requirements

When operating as a dog walker, it is essential that you comply with all legal requirements. Failure to comply could result in a fine or prosecution.

Some of the legal requirements you should be aware of are:

Obtain a DBS check

If you are using your clients’ keys and entering their homes, you will need a Disclosure and Barring Service (DBS) check. A basic DBS check costs £23 and you can apply online .

Clear up after the dogs

In line with the Clean Neighbourhoods and Environment Act 2005 , cleaning up after the dogs you walk is legally required. Failure to clear up dog mess could result in a fine of up to £1,000. Always carry a large number of doggy poop bags so you never need to worry about running out.

Ensure the dogs are wearing a personalised tag or collar

Even though you are not the owner, you must make sure that the dogs you walk wear a collar or tag that details the owner’s name and address. A contact number is also recommended but is not a legal requirement.

Pay attention to dog restrictions

Your local council will put up signs if there is an area where dogs are prohibited from entering. This could include some parks or beaches. There may also be areas where you can walk dogs, but they must remain on the lead. Be aware that dogs must always remain on the lead when on a road or street. Failure to comply with these restrictions could result in a fine.

Keep the dogs under control

Under the Dangerous Dogs Act 1991 , all dogs must be kept under control at all times. This is to prevent dogs from injuring people or other animals. If you are walking a dog, ensure it does not jump up at people, show signs of aggression or hurt them in any way. Failure to comply with this Act could result in prosecution.

Protect livestock

Under the Dogs (Protection of Livestock) Act 1953 , you will be judged guilty of an offence if a dog you walk worries livestock on agricultural land. This includes not being on a lead and chasing or attacking livestock.

Comply with regulations on the maximum number of dogs you can walk at one time

There is no national limit on how many dogs you can walk at once. However, each local council is responsible for setting its own limit. The majority of local councils set the limit at four dogs, although you may be able to apply for a special licence to walk more dogs. Contact your local council for more information.

Register as self-employed with HMRC

Running a dog walking business as an individual or as a self-employed person requires you to register with HMRC. You will need to register your business name and keep records of all your income, profits and expenses.

Positives of Owning a Dog Walking Business

Running a dog walking business can be extremely rewarding in a number of ways. Some of the main pros of dog walking are:

Get fit and active while you work

Your job means that you will be out walking every day, regardless of the weather. You will likely run multiple sessions per day, meaning you could be walking for several hours every day. This will help you to stay fit and active and can be extremely beneficial to your health.

Good for your mental health

Multiple studies have shown that dogs are good for your mental health . Even if you don’t have a pet yourself, dog walking can give you companionship, keep you active and help you to meet new people, all of which are good for reducing both stress and anxiety. Animals, and especially dogs, are considered to be therapeutic and spending time with them can have emotional and health benefits.

You can spend your days with dogs

Dog walking will sound like a dream job to many animal lovers. You can spend your days walking them, playing with them and getting lots of doggy attention.

Very low start-up costs and running costs

A dog walking business has very few equipment requirements and start-up costs. As you won’t have to pay overhead costs, such as water and electricity, and will have very few running costs, a dog walking business is a low-investment enterprise. This can make it much easier for you to make a profit.

High customer retention

Once many dog owners find a dog walker that they know and trust and their dog is comfortable with, they are highly unlikely to change to a different one. You will likely get return custom and even client recommendations.

Pick and choose the clients you work with

You can choose to take on as many or as few clients as you want. If you walk a dog that has behavioural issues or doesn’t socialise well with the other dogs you walk, you can cease working with them whenever you want, as a fixed contract will not apply.

Be your own boss

You can choose your working hours, decide how many days a week your business will operate and even determine your prices.

Rewarding work

Dog walking can be both financially and emotionally rewarding. You will be earning money from spending time with dogs. If you are an animal lover, making a profit from doing something you love is hugely rewarding.

Get to know your local community

Not only can you build great connections with your clients, but you will also meet many people when out walking the dogs every day. Dog owners are renowned for being very friendly and always stopping to talk. You will likely find yourself meeting the same walkers every day, giving you a great opportunity for socialising. Getting to know dog owners on your walks is also a great way to get you and your business well-known, they may even recommend you to other dog owners.

You can run your business full time or part time

Because you will be in control of your appointments, you can choose how little or often to work. You can run your business full time, or walk dogs part time, around another job or your home and social commitments.

Unlimited income potential

A dog walking business can be extremely lucrative, especially if you walk multiple dogs at the same time. You will also have the opportunity to expand your business by hiring other walkers in your area or expanding to other areas. This gives you the opportunity to earn an unlimited income.

Negatives of Owning a Dog Walking Business

However, there are some important negative aspects of owning a dog walking business that you should be aware of:

Dealing with clients directly can be difficult

Many people don’t realise that dog walking is a business. You might have to deal with late payments and cancelled and rescheduled walks regularly. Not only can this have a negative effect on your profits, but it can also be stressful.

Making your business succeed can be difficult

With more people than ever working from home, dog walking may be less popular than before the Covid-19 pandemic. Furthermore, if there are already successful dog walkers operating in your area, making your business succeed can be difficult.

You have to clean up after the dogs

Picking up dog poop is one of the worst things about dog walking. If you are walking multiple dogs at once, that means you could be cleaning up a lot of mess.

You may lose business if you take time off

Your clients will rely on you for regular dog walking, which is great for repeat business. However, if you need to take time off for a holiday or because you are ill, your clients may find a new dog walker, meaning you will lose business.

High liability

You will be responsible for the health and safety of the dogs you walk. If they eat something they shouldn’t, become injured, bite a person or another dog, or run away from you, you will be responsible. As dogs are much-loved members of their families, you could be dealing with angry owners or even receive a visit from the police.

Physically demanding

Dog walking can be physically demanding, as you will be walking so much every day. The strain of holding the leads and controlling the dogs could also result in wrist or arm injuries. You will also be taking part in manual handling activities such as repetitive movements and bending down which can result in musculoskeletal disorders and other injuries. As you will be on your feet and active for a lot of the day, this can be both physically demanding and tiring.

You will have to walk no matter the weather

If a dog owner has paid you to walk their dog, they will expect you do it whether it is raining, snowing or blowing a gale outside. Dog walking can be great in the summer, but much less enjoyable in the winter.

It can be stressful

Being solely responsible for the success of your business can be stressful. You will be responsible for finding clients, advertising, making appointments, taking payments and ensuring the health and safety of the dogs. This can be stressful. As you could also be in charge of locking and securing your clients’ homes, this extra responsibility can also be stressful.

Work can be inconsistent

There may be times when you have fewer dogs to walk. For example, during the summer and the school holidays, more people take time off work. This can result in inconsistent profits.

Planning Your Dog Walking Business

When starting up a dog walking business, an effective and well-designed business plan can help you to plan your business more efficiently and can help your business to be more successful.

When planning your business, there are some important considerations you will need to make:

Who will your target customers be?

Your target customers will likely be dog owners who live in your local area. Consider ways you can access your target customers and plan your advertising and marketing strategies accordingly.

How many dogs will you walk at one time?

Some of your clients may prefer you to walk their dog by itself. However, being able to walk multiple dogs at one time can help you to earn more money and maximise your profits. Consider the limits set out by your local council, your strength and fitness levels, and how many dogs you realistically think you can control and keep safe at one time.

What will your working hours be?

Are you going to work set hours every week or change your working hours based on demand? You should also decide if you are going to work weekdays and weekends. You may choose to only operate during the day or to also offer evening walks. Your working hours will impact the customers you are likely to attract.

What is your local competition?

Look at other dog walking businesses that operate in your area and how you can make yourself stand out. You should also make sure there is appropriate demand in your area that will allow your business to succeed.

What are your equipment requirements?

Look at the equipment list above to help you plan your requirements. Consider which equipment is necessary and which will help your business be more attractive to prospective customers.

What are your financial requirements?

Although a dog walking business is a low-investment enterprise, you should still be aware of what your potential start-up costs and running costs will be. This can help you to plan your pricing strategy and calculate your potential profits.

What is your pricing strategy?

Once you have calculated your running costs you can consider your pricing. Look at other dog walking businesses in your area and consider what prices are both competitive and offer you a good profit. You could also consider offering discounts for multiple dogs from the same household.

What are your business objectives?

Determining your business objectives can be a great way to ensure the success of your dog walking business. They can help you to grow your business. Business objectives are also key to creating your business plan.

Your business objectives should be SMART:

• S = Specific
• M = Measurable
• A = Achievable
• R = Realistic
• T = Time-bound

Check you have complied with all legal requirements.

Look at the list above to determine what legal requirements you must comply with. You must follow all guidelines and regulations every time you walk the dogs. Failure to comply with the legal requirements could result in a fine or prosecution.

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How to Start a Dog Walking Business for 12 Year Olds

Why starting a dog walking business is a great idea for 12 year olds.

Starting a dog walking business at the age of 12 can be an excellent opportunity to learn valuable life skills, develop responsibility, and earn some extra money. Not only does it allow young individuals to spend time outdoors, but it also teaches them about the importance of caring for animals and being trustworthy. Additionally, it provides a sense of independence and accomplishment as young entrepreneurs.

One of the key benefits of starting a dog walking business at the age of 12 is the opportunity to develop strong communication skills. As young entrepreneurs, 12-year-olds will need to effectively communicate with their clients, understanding their specific needs and requirements for their pets. This experience can help them become better listeners and communicators, which are essential skills in any future career or personal relationships.

Furthermore, running a dog walking business can also foster a sense of empathy and compassion in 12-year-olds. By interacting with different dogs and understanding their unique personalities and needs, young individuals can learn to be more empathetic towards animals and develop a deeper understanding of their emotions. This can translate into a greater appreciation for all living creatures and a desire to make a positive impact on the world.

The Benefits of Starting a Dog Walking Business at a Young Age

There are numerous benefits to starting a dog walking business at a young age. Firstly, it helps to instill a sense of discipline and time management skills. With the responsibility of caring for someone else’s pet, young dog walkers learn the importance of being punctual and accountable. This experience also teaches them how to handle unexpected situations and make quick decisions. Moreover, starting a business at a young age can set individuals on the path of entrepreneurship and create a strong foundation for future endeavors.

Additionally, starting a dog walking business at a young age can provide valuable opportunities for personal growth and development. Young entrepreneurs can learn important life skills such as communication, negotiation, and problem-solving. Interacting with clients and their pets allows them to improve their social skills and build confidence in dealing with different types of people and animals. Furthermore, running a business at a young age can foster a sense of independence and self-reliance, as young dog walkers are responsible for managing their own schedules, finances, and customer relationships. Overall, starting a dog walking business at a young age offers a unique chance for young individuals to gain practical experience, develop essential skills, and lay the groundwork for a successful future.

Essential Skills and Qualities for Young Dog Walkers

To excel as a young dog walker, there are essential skills and qualities that one should possess. Firstly, it is important to have a genuine love and understanding of dogs. Patience, compassion, and the ability to remain calm in potentially stressful situations are also crucial. Furthermore, strong communication skills are essential when interacting with the dog owners and potential clients. Finally, young dog walkers must be physically fit and capable of handling larger or more energetic dogs that may require extra strength and control.

Another important skill for young dog walkers is knowledge of basic dog training techniques. This includes understanding how to properly leash train a dog, teach basic commands, and manage any behavioral issues that may arise during walks. Having this knowledge can help ensure the safety and well-being of both the dog and the walker.

In addition, young dog walkers should also have a good sense of responsibility and reliability. Dog owners rely on their walkers to show up on time and provide consistent care for their pets. Being dependable and trustworthy is essential in building a strong reputation as a dog walker and maintaining a loyal client base.

How to Create a Business Plan for your Dog Walking Service

Creating a solid business plan is an important step in starting a dog walking service. Begin by identifying your target market and conducting market research to assess the demand for dog walking in your area. Determine your pricing structure, taking into consideration factors such as the number of dogs walked, duration of walks, and any additional services offered. Set specific goals for your business, such as the number of clients you aim to acquire within a certain timeframe. Finally, outline your marketing strategies and financial projections to ensure a clear direction for your business.

Once you have established your pricing structure and goals, it is important to consider the operational aspects of your dog walking service. Determine the number of dog walkers you will need to hire based on the demand for your services. Develop a training program to ensure that your dog walkers are knowledgeable and capable of handling different breeds and temperaments. Additionally, create a system for scheduling and tracking walks to ensure efficient and reliable service for your clients.

Another crucial aspect of your business plan is to establish a strong brand identity for your dog walking service. Choose a name and logo that reflects the values and personality of your business. Develop a website and social media presence to showcase your services and engage with potential clients. Consider offering additional services such as pet sitting or grooming to differentiate yourself from competitors. Finally, establish partnerships with local veterinarians or pet stores to expand your network and attract more clients.

Choosing the Right Pricing Strategy for Your Dog Walking Business

When it comes to pricing your dog walking services, it is important to strike a balance between being competitive in the market and appropriately valuing your time and efforts. Research the pricing of other dog walking businesses in your area to gain an understanding of the average rates. Consider factors such as the duration of walks, distance traveled, and any additional services provided. Additionally, take into account costs such as transportation, marketing, and insurance. It may be beneficial to offer different pricing packages to cater to a variety of clients’ needs and budgets.

Another important factor to consider when choosing the right pricing strategy for your dog walking business is the level of experience and expertise you bring to the table. If you have extensive training or certifications in dog behavior or first aid, you may be able to justify charging a higher rate than your competitors. On the other hand, if you are just starting out or have limited experience, it may be more appropriate to offer a lower introductory rate to attract clients and build your reputation. Remember, as you gain more experience and positive reviews, you can gradually increase your prices to reflect the value you provide.

How to Market and Promote Your Dog Walking Services as a 12 Year Old

Marketing and promoting your dog walking services is essential to attract clients and grow your business. Start by creating professional-looking flyers or business cards that highlight your services and contact information. Distribute these materials in local pet stores, veterinary clinics, and community notice boards. Utilize social media platforms to reach a wider audience by creating engaging posts and sharing cute pictures of dogs you’ve walked. Additionally, consider offering special promotions or referral incentives to encourage word-of-mouth marketing.

Tips for Finding Your First Clients as a Young Dog Walker

As a young dog walker, finding your first clients may seem daunting, but with the right approach, it can be achieved. Begin by reaching out to friends, family, and neighbors who own dogs and offer your services. They may be willing to give you a chance and recommend you to others. Consider volunteering at local animal shelters or offering your services at a discounted rate initially to gain experience and build a client base. Online platforms and community forums dedicated to pet services can also be valuable in connecting with potential clients.

Ensuring Safety and Responsibility as a 12 Year Old Dog Walker

As a 12-year-old dog walker, safety and responsibility should be your top priorities. Always prioritize the well-being of the dogs in your care and follow any instructions given by the owners. Make sure to have a strong understanding of dog behavior and body language to identify signs of distress or aggression. Use proper leash techniques and equipment to maintain control during walks. In case of emergencies or unexpected situations, have a plan in place to contact the dog owner or seek veterinary assistance if necessary.

The Importance of Properly Handling Different Types of Dogs while Walking

Properly handling different types of dogs while walking is crucial for their safety and the walker’s success. Different breeds and sizes may require different handling techniques. It is important to be familiar with various leash handling methods and understand the specific needs of each dog. Some dogs may be more reactive to certain stimuli, while others may have physical limitations. Adjusting your approach accordingly ensures a positive and enjoyable experience for both the dog and yourself.

How to Create an Effective Schedule for your Dog Walking Business

Creating an effective schedule is essential for managing your dog walking business efficiently. Start by determining your availability and the number of walks you can comfortably handle each day. Consider the time required to travel between clients’ locations and factor in buffer time for unexpected delays. Keep in mind the duration of each walk and any additional services you offer. Finally, communicate your availability and schedule clearly to your clients to avoid any confusion or overlapping appointments.

Managing Time and Balancing Schoolwork with Your Dog Walking Business

Managing time and balancing schoolwork with a dog walking business requires effective time management skills. Create a schedule that allows dedicated time for schoolwork, extracurricular activities, and your dog walking business. Prioritize tasks and set realistic goals to ensure that you can fulfill your commitments without compromising your education. Communicate with your clients about your availability and any expected time constraints to manage their expectations. Seeking help from family members or friends when needed can also provide support and assistance.

Building Positive Relationships with Your Clients and their Dogs

Building positive relationships with your clients and their dogs is essential for the success of your dog walking business. Show genuine care and affection for the dogs you walk, and treat them as if they were your own. Communicate regularly with the dog owners, providing updates and addressing any concerns they may have. Maintaining professionalism and reliability fosters trust and loyalty in your clients. Going the extra mile by remembering special occasions or providing personalized services can also help to strengthen the bond with your clients.

Ways to Expand and Grow Your Dog Walking Business as You Get Older

As you get older, there are several ways to expand and grow your dog walking business. Consider offering additional services such as pet sitting, grooming, or training. This diversifies your revenue streams and provides more comprehensive care for your clients’ dogs. As you gain experience and knowledge, consider obtaining certifications or further education in dog behavior and training. This can position you as an expert in your field and attract more clients. Finally, leverage technology by creating a professional website or utilizing online booking platforms to streamline your business operations.

Dealing with Challenges and Difficult Situations as a Young Dog Walker

Being a young dog walker may present various challenges and difficult situations. It is important to remain calm and composed and handle these circumstances with maturity and professionalism. Develop problem-solving skills to address issues such as a dog’s unruly behavior or an emergency situation. Seek guidance from experienced dog walkers or consult with the dog owners if you are unsure of how to handle a particular situation. Learning from these challenges and adapting your approach will make you a more experienced and confident dog walker.

Resources and Tools to Help You Succeed in Your Dog Walking Business at 12 years old

There are several resources and tools available to help you succeed in your dog walking business at the age of 12. Online resources provide valuable information on dog behavior, handling techniques, and business strategies. Consider joining online communities or forums dedicated to dog walking and pet services to connect with fellow professionals and gain insights. Additionally, invest in reliable equipment such as leashes, treats, and waste disposal bags to ensure a safe and comfortable experience for both you and the dogs you walk. Don’t forget to stay updated on local regulations and licensing requirements for dog walkers in your area.

I’m a dog enthusiast and creator of Doggie Connect, a blog sharing my experience caring for dogs. I love dogs and I’m committed to helping others with dog care. Contact me at [email protected] for assistance.

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How to Start a Dog Grooming Business in (2024)?

Free Dog Grooming Business Plan Template

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The rising demand for pet care services, including dog grooming, has turned this industry into a great business opportunity.

Are you considering stepping into this industry as well?

It’s no wonder, given the growing number of pet owners looking for top-notch grooming services for their pets. The potential for profit and the joy of working with dogs make it an attractive venture.

However, success in the dog grooming business requires thorough preparation and understanding.

We’re here to simplify the entire process for you. We’ve stepped into the important question of how to start a dog grooming business , addressing every aspect in detail.

From selecting the right business model to securing the necessary licenses and permits, and understanding the financial aspects—we’ve got you covered.

So, Interested? Let’s jump in and explore how you can launch a successful dog grooming service.

Understanding the Dog Grooming Industry

The global pet grooming market, valued at approximately USD 1.3 billion as of this year, is projected to grow at a CAGR of 6.2% and reach around USD 2.5 billion by 2032.

This growth is largely driven by increased pet care spending from millennials and upper-income households.

To successfully launch a venture in the growing pet grooming market, it’s important to keep up with current trends. Trends like the expansion of dog walking services and the rise of eco-friendly grooming products can greatly influence your business strategy and success.

Participating pet companies provide pet owners with an easy way to acquire grooming pets. In pet-friendly grooming, groomers come to the homes of pet owners to wash their animals.

The mobile dog grooming business owner makes a profit of around  $13,744 per month or $164,928 per year . This provides insights that the pet grooming business is having steady business growth.

Keeping an eye on industry trends is very important. It helps you to improve your services and scale the business.

How to Start a dog grooming business

• Understanding the Market and Competition
• Choosing Your Business Model
• Creating a Business Plan
• Obtaining Licenses and Permits
• Setting Up Your Business Location
• Securing Funding
• Building Your Brand
• Equipment and Supplies
• Hiring and Managing Staff
• Marketing and Client Acquisition

1. Understanding the Market and Competition

Before launching your dog grooming service, studying your local market and what other groomers offer is important. Spotting what’s missing can help you stand out.

From 2018 to 2023, the pet grooming world grew by 2.8% , with a 1.1% increase in just 2023.

Knowing who you’re aiming to serve, like the types of dogs and their owners, shapes your offerings. Analyzing what other business owners are offering, gives insights into pricing and what of services people are liking.

This not only helps you distinguish your service from the competitive dog grooming businesses but also ensures you are offering the best.

2. Choosing Your Business Model

Deciding on a business model plays an important role in launching a successful business. You could operate on different pet grooming services like:

• Traditional dog grooming salon
• Mobile grooming services,
• Specialize in grooming techniques or breeds
• Grooming salon from your home

Each model has its pros and cons. You should choose based on your target market’s needs. Consider your startup costs and your preferences.

For example, mobile dog grooming businesses offer convenience to pet owners. They provide services at their homes but require investing in a mobile grooming unit.

3. Creating a Business Plan

Creating a dog grooming business plan is essential for launching a successful grooming business. Think of it as a detailed map that guides your journey, outlining your goals, target market, competition, and marketing strategies.

Your plan should include a breakdown of the grooming services. This can be washing, haircuts, and nail trimming, alongside pricing strategies that consider costs and competitor pricing. It also details how you’ll promote your business through social media, local ads, and partnerships with pet-related businesses.

A solid business plan is crucial for securing financing and guiding your business toward growth. Download a template to start shaping your business today.

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4. Obtaining Licenses and Permits

Before you can start grooming dogs, you’ll need to obtain the necessary licenses and permits. The need for different permits varies by location. So, check with your local government or the national dog groomers association for requirements.

Above are the few legal procedures one should consider for their pet grooming business :

• General Business License
• Employer Identification Number
• Health Department Permit
• Professional Liability Insurance
• Sales Tax Permit
• Occupancy Permit

Ensure your company dog grooming salon compliance with local authorities and industry associations. This will secure a smooth journey towards your entrepreneurial goals.

5. Setting Up Your Business Location

Choosing the right location is important, especially for a traditional salon, like if you wish to set up a pet store.  A well-chosen location can enhance visibility, improve accessibility, and attract more customers.

Here’s a deeper look into selecting and setting up your business location effectively:

Choosing the Right Location

Visibility, accessibility, and being close to your target market are key for a dog grooming business. Choose a busy street or a popular shopping area to attract more customers. Make sure your location is easy to find and reach, with good parking and close to public transport.

This helps customers, especially busy ones, drop off and pick up their pets easily. Research areas with high pet ownership and pet-friendly communities to find the perfect spot.

Designing the Interior

Once you’ve chosen your location, designing the interior becomes the next important step. Your grooming salon’s layout and design should focus on efficiency and safety. It should be a comfy place for pets and a good workspace for groomers.

Grooming Tables and Bathing Areas

Invest in high-quality grooming tables that are adjustable to accommodate dogs of different sizes. Non-slip surfaces and restraints can help keep pets safe during grooming.

For bathing areas, consider installing professional pet tubs that are easy to clean and maintain. Having a separate drying area with both stand and handheld dryers can streamline the grooming process.

Retail Pet Store

If space allows, consider incorporating a retail section into your salon. Offering pet products such as shampoos, conditioners, grooming tools, and accessories can provide additional revenue and convenience for your customers.

Display these items in an accessible, well-organized manner to encourage purchases.

Waiting Areas for Pets

Create a welcoming and comfortable waiting area for pets before and after their grooming sessions. This space should be safely enclosed. It should have water dispensers, comfy bedding, and toys to entertain pets.

Consider having separate areas for dogs of different sizes or temperaments to prevent any potential conflicts.

Carefully choose your location. Also, thoughtfully design your salon’s interior. You can create a welcoming and efficient space. It will meet the needs of your clients and their pets.

This thought-out approach can set the foundation for a successful dog grooming business. It will also make the business respected. `

6. Securing Funding

Starting a dog grooming business requires capital for equipment, supplies, and possibly a business location or setting up a mobile grooming business. You may consider:

• Personal savings
• Small business loans
• Finding investors
• Crowdfunding

Securing funding requires careful planning and research. You also need a compelling presentation of your business idea.

7. Building Your Brand

Your brand identity is what sets you apart from the competition. To stand out in this competitive industry, building a strong brand is essential.

Some of the important aspects of building a strong brand presence include the following:

• Business name

Building a strong brand involves creating a memorable, positive experience. Your clients and their pets should feel loved. Consider the values and message you want for your brand. Make sure they are consistent across all of your business.

8. Equipment and Supplies

Investing in quality dog grooming tools and supplies is essential for providing top-notch services. This includes:

• Grooming tables
• Nail clippers
• Shampoos, and conditioners

Keeping a well-stocked inventory ensures you’re prepared for various grooming needs and breeds.

9. Hiring and Managing Staff

As your business grows, you may need to hire additional groomers or support staff. Look for individuals who are not only skilled in grooming but also share your passion for animals.

Effective management involves providing training, providing a positive work environment, and ensuring your team delivers consistent and high-quality services.

Here are some detailed strategies for hiring and managing your staff effectively:

Hiring the Right Team

When expanding your team, find people with the relevant skills. They need to be able to groom dogs effectively. They should also have a real love for animals. Skills can be taught, but a passion for working with pets is important. Consider the candidate’s experience with the grooming industry.

Also, look at their grooming abilities and their interactions with animals. It’s also good to evaluate their communication skills. Interacting well with pet owners is a key part of the job.

Training the staff

Once you’ve hired new staff, onboarding them properly is essential. Even experienced groomers can benefit from training. The training covers your business’s procedures and standards. This could include everything from grooming techniques for your potential customer’s needs to service policies.

Training must also continue. It keeps your team updated on the latest grooming trends, tools, and safety rules. Investing in your staff’s growth improves your services. It helps keep talented employees.

Managing Staff Efficiently

Efficient staff management also involves scheduling, workload distribution, and conflict resolution. Use scheduling tools to manage appointments. They ensure that your team’s workload is balanced.

This can prevent burnout. It ensures each pet gets the care it deserves. Being proactive in solving conflicts helps. These may be between staff or clients. It can help maintain a harmonious work environment.

Hiring and managing staff in a dog grooming business goes beyond simply filling positions. It requires thought to recruit, train, and manage. You need to build a team that shares your love for animals and your commitment to quality service.

10. Marketing and Client Acquisition

Effective marketing strategies are key to attracting new customers and retaining existing ones. Use social media, local advertising, and word of mouth to promote your business.

Offering promotions, loyalty programs, and excellent customer service can help build a strong customer base. Getting involved in your community and participating in pet-related events can raise awareness of your business.

Let’s explore a few aspects where you can attract customers to your pet grooming service through:

Use of Digital Marketing

In today’s digital age, having a strong online presence is essential. Make a pro website. It will show your services, prices, and before-and-after photos of your grooming work.

Use social media platforms like Facebook, Instagram, and Twitter to engage with pet owners in your area. Share useful content. This can include grooming tips. It will establish your expertise and encourage shares and interactions.

Word-of-mouth and Referral Programs

Word-of-mouth remains one of the most powerful marketing tools, especially in local businesses. Encourage your happy clients to spread the word. Offer them incentives through a referral program.

Let’s take an example you offer a discount to your customer for every referral. For example, you can offer a discount for every new customer referral on their next visit. This not only helps you gain new customers but also strengthens the loyalty of your existing customers.

Partner with local businesses

You can work with local pet stores, veterinary clinics, and pet shelters. It can be a great way to reach potential customers. You can offer discounts to those customers.

You can collaborate on events and promotions. This not only helps you find new clients but also builds your network within the local pet industry.

Starting a dog grooming business can be a rewarding journey for animal lovers. Remember, success comes from understanding the industry, setting up a good location, and managing your team well.

Using a business planning app can help organize your ideas and keep you on track.

Continuously exploring innovative grooming techniques and trends within the dog grooming sector can keep your business fresh and appealing. With dedication and the right approach, your dog grooming business can be a successful business.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks, AI-assistance, and automatic financials make it easy.

Frequently Asked Questions

Can i start a dog grooming business with no experience.

Yes, you can start a dog grooming business with no experience, but you’ll need to gain knowledge and skills first. Consider taking dog grooming courses. Also, try volunteering at animal shelters.

You can learn by working with an experienced groomer. It’s important to know about animal behavior, grooming methods, and running a business. This helps you succeed in the grooming field.

How profitable is a dog grooming business?

The profit of a dog grooming business can vary widely. It depends on factors like location, services, pricing, and efficiency. However, the pet industry is growing.

There is a high demand for grooming services. A well-run dog grooming business can be quite profitable around $13,744 per month or $164,928 per year. Success depends on effective marketing, customer satisfaction, and quality services.

How much does it cost to start a dog grooming business?

The startup costs for a dog grooming business can range from $12 to $27,209 with an average cost of $13,936 . They can go to tens of thousands for a fully equipped salon or mobile grooming van.

Costs include equipment, supplies, licensing, insurance, and potentially leasing a space. Creating a detailed budget and business plan can help manage these initial expenses.

How many dogs can I groom in a day?

You can groom a certain number of dogs each day. How many that completely depends on several things. These include your skill, the grooming services you offer, and the dogs’ size and condition.

A single groomer might handle 5 to 10 dogs per day. You can get better and faster with more experience. Also, by giving the best experience, your grooming can do wonders.

Is it worth grooming your dog at home?

Grooming your dog at home helps to save money. It can also be a good approach to make, a good way to bond with your pet. But, it’s key to do it the right way.

However, it’s essential to understand that home grooming with care can be a big task. You’ll need to invest in the right tools and products. These include brushes, nail clippers, and shampoos for your pet.

It’s also important to learn the correct way of doing it by avoiding injury to your dog.

About the Author

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How to Introduce Your Dog to Your New Baby, According to Experts

If you're a dog-owner and pregnant, you may be wondering how to introduce your dog to your new baby. We put together a step-by-step guide for planning ahead.

• First Trimester
• Second Trimester
• Third Trimester
• 2 Weeks Before Your Due Date
• In the Hospital
• Returning Home

How to Help Your Baby and Dog Get Along

Parents / Getty Images

For many couples, a dog is their first "baby." And chances are, your hound knows he is! Your canine will still be a cherished part of the family when your newborn arrives on the scene, but your routines will shift, and that can befuddle your furry friend.

Like babies, dogs thrive on predictability, and "a newborn dramatically changes not only your life but your dog's as well," says Victoria Stilwell, dog trainer and host of Animal Planet's It's Me or the Dog . Soon your pup will have to share your adoring attention with a demanding infant, and he won't understand why the long walks he relishes are getting shorter.

But don't wait till Baby is home to help your pup adjust to the expanded fam. There's actually plenty of ways to start preparing for the transition while you're pregnant. Read on for your step-by-step guide on how to introduce your new baby to your dog, and set the tone for all the bonding to come.

First Trimester: Consider Dog Training and Exposing Your Pup to Babies

If your dog hasn't been to a basic obedience class, it might be time to sign them up. Behavior that seems innocuous now—like jumping up to greet you at the door—might become an issue when you're eight months pregnant or carrying an infant in your arms. An instructor can help correct that.

Many dogs have never been around children before. Little people do unpredictable things that adults don't, like make sudden movements, shriek, and get in dogs' faces. To give your pet exposure to tots, take him to the park to see how he reacts to babies from a distance, Stilwell suggests. Ask mom friends if you may walk near them when they have their kiddo in a stroller—or, if things go well, even alongside them. These tactics will gradually acclimate your dog to the sight and sound of children.

Second Trimester: Practice Life at Home With a Dog and a Baby

Actively prep your pup for his future "sibling." Though it may seem silly, get a doll and treat it as your will your infant. Carry it around at home, coo to it, and tote it in the baby carrier. Set up the bassinet, crib, and swing, and place the doll inside.

"You want the dog to become familiar with these baby gear items now, not when your baby is in them," says Betsy Saul, cofounder of PetFinder.com, an online pet-search site. Let your hound investigate everything the way he does best—by sniffing. "And introduce him to smells like baby lotion and [shampoo]," Saul says.

Practice walking your mutt while you're pushing your future baby's wheels. "Your neighbors may be puzzled, but this will help your dog get used to the stroller," Saul says. Be sure not to loop the leash onto the stroller handle. If your furry friend happens to see a squirrel or another canine buddy, he might jerk the leash—dangerous when there's a baby tucked in the stroller!

Forget the adage "you can't teach an old dog new tricks." Try the "back" cue, which is an important skill for helping your pup learn about personal space, Stilwell says. To do it, stand directly in front of your pooch, say "back" and hold out your hand as you shuffle toward him. He'll naturally back up, and then you can reward him with a treat, such as praise, a pat on the head, or a small biscuit. Practice this cue throughout the next few months, gradually eliminating your forward movement, so you only have to lift your hand and say "back."

Consistency is key; your dog will eventually back up on his own, leaving Baby to enjoy your lap.

You want the dog to become familiar these baby gear items now , not when your baby is in them.

Third Trimester: Set Up Your Dog Care Plan

When you head to the hospital to deliver , you'll be gone for a couple of days. Do you know who will be feeding your dog and walking him?

"Line up sitters or close friends your pet knows and likes," Saul says. "Enlist someone you can count on if you have to call at 3 a.m. to ask her to take your dog out later." And have a back-up person on hand too.

Worried about juggling a newborn and your pet in the early days? You might want to sign up your pup for "doggie day care" and try it out now. A good center will have at least two attendants per ten dogs and keep the bully dogs from being aggressive toward others, Stilwell says.

Unless you've scheduled a cesarean section or induction, the delivery date is anyone's guess, so have your dog's ducks in a row. Divide his food into individual servings, jot down pertinent phone numbers (such as the vet's) for the sitter, and keep the leash in a visible place. This way, if you have to head to the hospital suddenly, your pooch's caregiver can find everything in a flash.

2 Weeks Before Your Due Date: Don't Forget to Spend Time With Your Dog

As the days dwindle, you'll no doubt be dealing with a thousand emotions, and your pet, picking up on those feelings, may act out. Take a leisurely stroll if you're up for it, or cuddle with him on the couch. The TLC will calm your canine and help you feel more relaxed and ready for the impending life shake-up too.

In the Hospital: Send Home an Item From Your Baby

When your baby arrives and you're recovering from childbirth, your partner, a family member, or a friend should call the dog sitter to make sure she got into the house. Later, ask someone to take home one of your baby's first bodysuits or blankets so your dog can get used to your child's smell, Saul says. By the time Baby comes home, your pooch will recognize and accept the strange new scent.

"There's quite a difference between the initial sniff-down and a friendly recheck," Saul says.

The First Return Home: Let the Introduction Happen Slowly

Brace for lots of licks! Your pooch is going to be overjoyed to reunite with you.

Stilwell advises having someone else hold your baby while you walk into the house ahad. "Greet the dog first, since he's missed you and will probably give you an enthusiastic hello. Then, after he's chilled out, sit down with your baby and let your dog sniff to get acquainted."

The first few times you nurse or give your baby a bottle, ask someone else to dole out a handful of small, special treats, like chicken tidbits, to your pet.

"Dogs sense that nursing is intimate," Saul says. "If they learn they get rewarded for being tranquil, they'll associate feedings with positive times."

In the midst of all the newborn's demands, don't forget that exercise is your pup's happy pill. If he's not getting enough, he'll find a way to burn off his energy—even if it means raiding the garbage! Have your partner (or a visitor) take your dog for a long walk each day. It will allow you QT with your munchkin and help Fido settle down. He may curl up for a nap as soon as he comes home!

Your dog probably doesn't entirely grasp why the home life he knew is changing. With all the additional stimulation, he may get into more trouble than usual. Stilwell advises: "Rather than scold him and say, 'no, no, no,' all the time, teach him another choice. Redirect his behavior toward something that will make him happy." He's jumping on well-wishers? Remind him he has a new chew toy.

"Include your dog in baby-related activities," Becker says. Let him sit nearby when you're changing a diaper, and talk to both of your "babies" while you're at it. You'll give Bowzer attention and build Baby's language skills too. Eventually, your infant will go from being the stranger your dog is uncertain about to his favorite playmate and lifelong pal.

Bottom line: Yes, your babies (furry and not!) can live happily ever after. Try these pointers on keeping the peace from Heidi Ganahl and Dacia Henshaw, of Camp Bow Wow, in Boulder, Colorado.

• Zone Out: Install safety gates to designate some rooms as off-limits to your pooch. This way, Baby can perfect her rolling and crawling in peace.
• Stock Up on Playthings: If your pup has his own stuff, he's less likely to chew on any cute baby toys you received as gifts.
• Avoid Food Fights: Keep your dog's bowls on the counter when it's not mealtime. Once your child is mobile, she can create a mess of sloshed water (which also poses a drowning risk) or may sample the kibble (choking hazard). Plus, some dogs get territorial around chow.
• Teach Your Baby to Be Gentle: As your tot begins exploring with her hands, she might grab Fido's fur. Show her how to pet nicely.
• Always Supervise: Never, ever leave your child alone with your pet. Infant behavior (squealing, a quick maneuver) could unexpectedly irritate him. And watch for pacing or unusual eye contact, which could indicate your dog isn't comfortable with the baby.

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How To Get Fit With Your Dog

Another year, another resolution that you'll finally get in shape, and of course, this time, you mean it.

Each year around 50 percent of us make a vow to get fit come January 1—but only 7 percent manage to stick it out, according to YouGov.

However, what if your best motivation is not only right in front of you—but fast asleep on your couch?

While it's well known that having a workout buddy can boost your chance of success, certified canine fitness coach Sean Prichard says what most people don't realize is that they can actually come on four legs rather than two.

"Working out with your dog forces you to be more consistent because your dog expects it from you, and who wants to let their dog down? Not to mention, a dog's zest and zeal for physical activity is contagious," Prichard told Newsweek.

As it's thought more than half of dogs are overweight, according to the Association for Pet Obesity Prevention, and the CDC said around 40 percent of U.S. adults tick the same box, perhaps it's time many of us ditched solo trips to the gym for a workout routine we can do with our very best friends.

Prichard's dog, Noodles the Greyhound, may be in her senior years now and capable of less exertion, but as the president of Pant & Wag, he continues to help other dogs shed those extra pounds. In creating exciting fitness plans that incorporate "a variety of different activities," Prichard said the owners often "see how much fun their dog is having and they want to experience that with them"—which helps them get into shape too.

Tailor Your Own Exercise Regime

Many people might think a daily walk is ample exercise for both them and their dog, but if you're hoping to see a drop in the scales, you'll need to do better than that. VCA Animal Hospital says the average dog walk is a stroll of around 20 minutes per mile, which certainly won't cause significant change.

If your knees start to buckle at the idea of going for a daily run, Prichard suggests trying cross-training, which athletes use to deviate away from their preferred sport and try new ones instead. A seasoned runner might dust off their bike for a change, or a gymnast may try their hand at the rowing machine, as Prichard says this can "keep things fresh" and target specific areas.

He said: "Of course dogs can't lift weights so it requires a bit of creativity, but you can tailor it into a workout you can do together. It's helpful to focus on one part of their anatomy and find a way to work that. For example, we might focus on hills, where the upward climb works their back legs, and the downward slope works their shoulders and chest.

"If we climb hills for 30 minutes, that's a solid workout for their hind legs, and my glutes and hamstrings too. It's totally different to running on flat ground. One workout can be a hind leg day, the next could be cardio with some running, and another day can be agility, where they'll jump over hurdles, weave through poles, and balance on planks . That makes three distinct workouts for both of us."

It's important to remember to keep your goals achievable though, as the CDC recommends losing one to two pounds per week to make it sustainable.

First and foremost, working out should always be fun, so Prichard, from Washington, D.C., recommends sticking to activities you enjoy, whether that's a 30-minute run filled with inclines (dare I ask, why?), or swimming in the sea while getting splashed by your labrador.

"The benefits of cross-training apply to humans and dogs. It enhances cardiovascular endurance, muscle strength, and balance, which improves your overall fitness. It also reduces the risk of overuse injuries by avoiding repetitive stress on the same muscles and joints," Prichard continued.

Prichard's Top Workouts To Do With Your Dog Hill climbing Running on flat terrain Agility courses Swimming

Make Your Workout Fun For Your Dog To Do Too

As a snowboarder and CrossFit athlete, Natalie Allport can usually be found working out —from cardio sessions to muscle strengthening, and of course, practicing out on the slopes. And the 30-year-old agrees with Prichard that involving her pup, Bali, in her workouts is hugely motivating.

Allport, from Ottawa, Canada, told Newsweek : "Whenever I do get the chance to bring her to a gym, she does box jumps with me, which are her favorite for sure. Sometimes she'll do some agility exercises, or I'll do squats while holding her."

While Bali doesn't do all the routines with her, she loves to get involved and show off her athletic prowess. When they aren't doing squats in the gym, Allport takes the seven-year-old golden doodle running, hiking, paddle boarding, skateboarding, or they complete agility courses together.

"Sometimes, working out alone sucks, so having your dog there makes you look for ways to make it exciting. If you work out at home, doing it with your dog is so much more fun—just watch out for the sweaty face licks," Allport added.

Allport's Best Exercises To Do With Your Dog Box jumps Agility courses Squats holding your dog (preferably only with smaller breeds) Skateboarding

Turn Your Pup's Playtime Into Exercise

You'll likely have to break a sweat if you've both got serious pounds to lose, but that doesn't mean every workout this year has to be high intensity. Richie Allen, the founder of PetFitness, which primarily creates exercise plans for dogs, explained that around half of the owners he sees usually join in so they can lose some weight too —and highly recommends a simple game of fetch to start with.

"It's really important to alternate exercises, especially by incorporating playtime," Allen told Newsweek . "A lot of dogs love to chase a ball, so try throwing the ball for your dog, then both of you can sprint after it. Tug of war is also great because it's so taxing. But it's important to move the rope slowly from side to side, rather than up and down, and don't pull too hard as you could damage their teeth. "

For him personally, he loves taking his one-year-old golden retriever, Drea, out for a run and occasionally giving her a weighted vest for the extra challenge.

Allen also suggests doggy squats by starting in a sitting position before getting the dog to raise their front paws off the ground, which will build strength in their hind legs. You can also teach them to do a doggy push-up, by getting them to sit and then bringing their head as low to the ground as possible (with the encourage of a tasty treat, of course), and then back up again. Building strength isn't the only bonus here, as Allen says that an active lifestyle can also improve a dog's behavior, as an added benefit.

Just remember, dogs need their rest days too so make sure you both get plenty of relaxation in between a recommended four to five workouts a week. There's no need to go overboard, you've got all year after all.

Allen's Top Tips To Get Fit With Your Dog Jogging together Sprinting while playing fetch Doggy push-ups Doggy squats Regular playtime

I s there a health issue that's worrying you? Let us know via [email protected]. We can ask experts for advice, and your story could be featured on Newsweek.

Updated 01/05/24 11:15 a.m. ET: This article was updated to amend Sean Prichard's location.

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Mets owner steve cohen makes hardball pitch for support for $8 billion casino project next to citi field.

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Hundreds of civic leaders, small business owners and residents rallied in Queens Monday to back Mets owner Steve Cohen’s $8 billion “Metropolitan Park” plan to build a casino complex project next to Citi Field — a hardball bid to woo resistant state Sen. Jessica Ramos to support the project. 

Billionaire Cohen needs Ramos to move legislation in Albany to re-designate the parking lots and other property around the Mets ballpark from parkland to commercial use in order to bid on the project.

Ramos has refused to do so since Cohen made the request more than a year ago — and there are only a few more weeks remaining in the 2024 legislative session.

In a not-so-subtle move, the pro-casino rally, organized by the Coalition for Queens Advancement, was held in Diversity Park in Jackson Heights near Ramos’ district office.

Supporters chanted and carried signs saying,  “We want jobs,” “We Deserve Nice Things,” “No More Asphalt,” “We want generational wealth” and “Moms for Metropolitan Park.”

Going to bat for the casino project were parishioners of First Baptist Church of Corona, who said the project would generate job opportunities and entertainment for nearby Queens residents.

Dwight Young, 25, said the casino plan “provides an opportunity for young men, young people to … generate generational wealth.”

“As a black man inside of East Elmhurst, New York, especially in Queens, we haven’t had a lot of opportunity to get a lot of jobs and build generational wealth inside our community,” he said.

His mom, Valerie Young, 60, said it was important to have entertainment options in Queens.

“I travel too far to experience it in other boroughs. We deserve it here. With everything changing, our community is changing — people need jobs. We need whatever we can to generate sustainability. We deserve it.,” she said.

Eddie Valentin, owner of pioneering LGBTQ bar Friend’s Tavern, said the casino-entertainment complex was a home run.

“I say we do this. We do this, not only because we’re turning a black tar, ugly space into something beautiful for the future and for the children of the neighborhood but at the same time, we’re going to be uniting a lot of people who are coming for different concerts, who are coming for the hotels, and who’s coming for a better Flushing Meadow Park,” Valentin said.

“Anytime I go to a concert, anytime I go to anything I have to an outer-borough to do it. Why can’t it be that I can’t just take my beautiful number 7 train, go four stops, and find the same thing there? Why do I have to go to Brooklyn? ….Why do I have to go to Nassau County or Suffolk County to go to a concert? Why can’t I do it here?

Ramos, asked about the Cohen squeeze play on her turf, said in a text statement, “Steve Cohen is doing his job trying to win support for his casino bid, and I’m doing mine in Albany representing my constituents.”

Other Queens officials back the project.

Councilman Francisco Moya and Assemblyman Jeffry Aubry, who also represents the neighborhoods around Citi Field, have pledged their support, as has Queens Borough President Donovan Richards.

“Why would you want to lose $8 billion inside your backyard? It’s ridiculous,” said one Queens political insider, who requested anonymity so as not to jeopardize the chance of Ramos joining the casino team.

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Last November, Cohen unveiled his sprawling gaming center, hotel, and music venue near the Mets ballpark that he dubbed “Metropolitan Park.”

The proposed entertainment complex, which will be operated with Cohen by Hard Rock International, also offers the community goodies such as 20 acres of green space and access to Flushing Bay.  

Meanwhile, the existing Genting Resorts World New York slots parlor by Aqueduct Race Track in Queens plans on submitting a bid for a state license to offer live table games that will include an expanded complex featuring a new 7,000-seat concert hall.

Other casino plans include SL Green/Caesars/Roc Nation bid for Times Square, Bally’s at Ferry Point in The Bronx, one with Related Companies and Wynn Resorts in Hudson Yards, the Silverstein Properties in Hell’s Kitchen, the Thor Equity consortium gaming facility complex along the Coney Island boardwalk and Sands casino at the Nassau Coliseum hub in Uniondale.

State regulators are not expected to award the licenses until the end of 2025.

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9 places to nosh on bagels in southern Maine

From old-school spots to foodie favorites, there's a 'hole' lot to try.

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Bread and bagels at The Works Cafe in downtown Portland. Photo by Aimsel Ponti

From New York-style boiled bagels to Montreal-inspired wood-fired ones, there’s lots of great bagels in southern Maine and several shops have the accolades to back that up.

In 2023, Bon Appetit named bagels from Rose Foods and Rover Bagel among the best in the country.

Two years before that,  Food & Wine Magazine put Rover, Forage and Scratch Baking Co. on its list of best bagels in the U.S.

Whether you like yours toasted with cream cheese or as the bread for your breakfast sandwich, you can find plenty of styles and flavors from Biddeford to Brunswick.

BEACH BAGELS

The offerings at Beach Bagels include a French toast and marble bagel, and the cream cheese menu comprises spreads like strawberry, olive and honey walnut. Along with breakfast sandwiches, Beach Bagels has hearty breakfast options like omelets and pancakes. Best of all, you’re steps away from a beach stroll. Just don’t let the seagulls steal your bagel. Advertisement

WHEN: 7 a.m. to 3 p.m. daily WHERE: 34 Old Orchard St., Old Orchard Beach. beachbagels.yolasite.com ______________

Dutchman’s opened in 2022 as a pop-up housed at Nomad pizza in Brunswick’s Fort Andross building. It’s since become a permanent fixture there and uses the pizzeria’s wood-fired ovens to bake its bagels. The hand-shaped, honey-boiled bagels come in plain, roasted garlic, poppy and a bagel-of-the-day flavor.

WHEN: 8 a.m. to 1 p.m. Thursday to Sunday WHERE: Fort Andross, 14 Maine St., Brunswick. dutchmans.me ______________

FORAGE MARKET

Making bagels at Forage Market involves a two-day aging process. The bagels are naturally leavened with wild yeast starter and baked next to a hardwood fire. There are usually five flavors available, including sesame and garlic. Breakfast sandwiches (including vegan options) are available. Forage also has a location in Lewiston. Advertisement

WHEN: 7 a.m. to 1 p.m. Monday to Friday, 8 a.m. to 1 p.m. Saturday and Sunday WHERE: 123 Washington Ave., Portland. foragemarket.com _____________

MISTER BAGEL

There are 10 or so Mister Bagel locations in Maine, including South Portland and Falmouth. It all began with the Portland location, which was the first bagel shop to open in Maine. The late Rick Hartglass started Mister Bagel in 1977, and it is still a family business. Music fans will appreciate the breakfast sandwich menu, which includes The David Bowie (bacon, egg and American cheese), the Jimmy Buffett (egg with roast beef and cheddar) and The Lady Gaga (avocado, salt and pepper, with or without egg).

WHEN: 6:30 a.m. to noon Monday to Friday, 7 a.m. to noon Saturday and Sunday WHERE: 599 Forest Ave., Portland. misterbagelforestave.com ______________

At Rose Foods, the menu varies depending on the day, but there are usually six to eight flavors available. For example, should you pop in on a Friday, you’ll find a poppy and onion bialy (a cousin of the bagel that is not boiled). Rose Foods also makes a number of bagel sandwiches, including the Classic Nova with Nova lox and the Classic Whitefish. Advertisement

WHEN: 7 a.m. to 2 p.m. daily WHERE: 428 Forest Ave., Portland. rosefoods.me

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ROVER BAGEL

At Rover Bagel, you’ll find wood-fired plain, poppy, sea salt, sesame and everything bagels available most of the time, and the spread game here is strong with cream cheese options like lemon-thyme-honey cream and chili-garlic.

WHEN: 7 a.m. to 1 p.m. Wednesday to Friday, 8 a.m. to 1 p.m. Saturday, 8 a.m. to noon Sunday WHERE: 10 West Point Lane Suite 10-204, Biddeford (Pepperell Mill). roverbagel.com

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SCRATCH BAKING CO.

You haven’t lived until you’ve experienced the line of devoted fans waiting for Scratch Baking Co. to open, especially on weekend mornings. Along with the popular Maine sea salt, plain and other everyday flavors, Scratch has a daily special bagel. There’s honeyed rosemary on Wednesday and jalapeno cheddar on Thursday. Scratch is also famous, at least to locals, for its P-Cheese spread. It’s a pimento cheese recipe made with cheddar, mayo, roasted red peppers and seasoning and was passed down to co-owner and head baker Allison Reid by her grandmother, Mern.

WHEN: 7 a.m. to 1 p.m. Wednesday to Saturday, 7 a.m. to noon Sunday WHERE: 416 Preble St., South Portland. scratchbakingco.com ___________

THE MAINE BAGEL

The Maine Bagel is a drive-thru with several breakfast and other kinds of sandwiches available. With a bagel list that features egg and bialy among the standards, the family-owned spot is the perfect place to stop on your way to Pine Point Beach. The Maine Bagel really shines with a dozen kinds of cream cheese spreads, including raisin-walnut, lox, strawberry, cranberry-nut and bacon-chive.

WHEN: 6:30 a.m. to 2 p.m. Tuesday to Friday, 7 a.m. to 1 p.m. Saturday. WHERE: 117 Route 1, Scarborough. themainebagel.com Advertisement

THE WORKS CAFE

The Works Cafe is an institution on the edge of the Portland’s Old Port. It opened in 1990 as Bagel Works before it changed its name in 2002. The original shop in this regional chain opened in Manchester, Vermont, in 1988, and there are 11 locations around New England, though just the one in Maine. Gone are the ’90s-era banana-walnut bagels and cold pizza cream cheese, but The Works Cafe is still a reliable place to grab a salt, multigrain or cinnamon raisin bagel, among others. The menu also has bowls, sandwiches and smoothies.

WHEN: 6 a.m. to 7 p.m. daily WHERE: 15 Temple St., Portland. workscafe.com

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