how to write a letter for sponsorship for education

• Sample Letter Of Request For Study Sponsorship

Aspiring students often face financial challenges when pursuing their educational dreams, whether at the high school, undergraduate, master's, or doctoral level. To help alleviate these obstacles and secure sponsorships, we have prepared four templates for requesting study sponsorship. Each template addresses a specific level of education and is designed to convey the student's passion for learning and commitment to academic excellence.The templates cover various academic stages, ranging from high school to doctoral programs, and emphasize the importance of sponsor support in fulfilling the student's educational aspirations. Each letter expresses genuine gratitude for the potential sponsor's consideration and highlights the applicant's dedication to excelling in their chosen field of study.By utilizing these templates, students can effectively communicate their financial needs and demonstrate their determination to make a positive impact through education. Personalizing these letters with specific details, such as the name of the recipient and the student's academic achievements, will make the request more compelling and persuasive.We believe that with these templates as a starting point, students can confidently reach out to potential sponsors and increase their chances of obtaining the necessary financial assistance to pursue their academic endeavors. Education is a gateway to success, and we hope these templates will help students on their journey towards a brighter future.

Template Letter of Request for Study Sponsorship - High School

[Your Name] [Your Address] [City, State, ZIP] [Email Address] [Phone Number] [Date]

[Recipient's Name] [Organization/Company Name] [Address] [City, State, ZIP]

Dear [Recipient's Name],

I hope this letter finds you well. I am writing to humbly request your sponsorship to support my high school education at [Name of High School]. I am a dedicated and hardworking student with a strong academic record, and I am determined to pursue higher education to achieve my career aspirations.

Unfortunately, my family's financial situation poses a significant challenge in funding my education. Despite their best efforts, they are unable to bear the full cost of tuition, fees, and other educational expenses.

I believe that with your generous support, I will be able to focus on my studies without the burden of financial constraints. Your sponsorship will not only assist me in achieving my educational goals but also open doors to a brighter future.

I am committed to excelling in my studies and giving back to the community through active participation in extracurricular activities and volunteering. I am more than willing to provide progress reports and updates on my academic achievements to keep you informed about the impact of your sponsorship.

Thank you for considering my request. Your support will make a significant difference in my life and help me reach my full potential. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

[Your Name]

Template Letter of Request for Study Sponsorship - Undergraduate Degree

I hope this letter finds you in good health. I am writing to seek your kind sponsorship to support my undergraduate studies at [Name of University/College]. As a passionate and ambitious student, I am eager to pursue a degree in [Your Chosen Field of Study].

I come from a family with limited financial resources, and the cost of attending university is beyond our means. However, I firmly believe that education is the key to a successful future, and with your support, I can turn my dreams into reality.

Your sponsorship will not only alleviate the financial burden on my family but also motivate me to excel academically and contribute positively to society. I am committed to maintaining high academic standards and actively engaging in extracurricular activities that promote personal and professional growth.

I assure you that your investment in my education will be used wisely, and I will provide periodic updates on my academic progress and achievements. Additionally, I am open to representing your organization as a grateful sponsored student and participating in any relevant events or programs.

Thank you for considering my request. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

Template Letter of Request for Study Sponsorship - Master's Program

I hope this letter finds you well. I am writing to request your sponsorship to pursue a Master's degree in [Your Chosen Field of Study] at [Name of University/College]. I am deeply passionate about this field and believe that higher education will empower me to make a significant impact in the future.

As an ambitious student, I have maintained an excellent academic record throughout my academic journey. However, funding my Master's program poses a considerable financial challenge. I am in need of financial assistance to cover tuition, living expenses, and related costs.

Your sponsorship would not only enable me to pursue my academic and career goals but also contribute to research and projects that address real-world challenges. I am dedicated to making a positive difference in my field and society at large.

I am committed to excelling in my studies and actively contributing to the university's community. I am eager to participate in internships, research opportunities, and other experiences that will enhance my skills and knowledge.

Thank you for considering my request. Your support will be a stepping stone toward my personal and professional growth. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

Template Letter of Request for Study Sponsorship - PhD Program

I hope this letter finds you in good health. I am writing to request your generous sponsorship to pursue a Doctoral (PhD) program in [Your Chosen Field of Study] at [Name of University/College]. I am passionate about research and dedicated to making significant contributions to my field.

My academic journey has been marked by academic excellence and a strong commitment to research. However, the cost of a PhD program is substantial, and my family's financial resources are limited. Your sponsorship will be instrumental in making my educational and research aspirations a reality.

I am deeply committed to advancing knowledge in my field and addressing critical issues facing society. Your support will not only enable me to pursue my doctoral studies but also impact the advancement of research and innovation.

I pledge to make the most of this opportunity, dedicating myself to cutting-edge research and collaborating with peers and mentors. I am eager to contribute to conferences, publications, and other academic engagements that promote knowledge dissemination.

Thank you for considering my request. Your support will have a profound impact on my academic and research journey. I am eager to discuss this opportunity further and can be reached at [Your Phone Number] or [Your Email Address].

We are delighted to extend our professional proofreading and writing services to cater to all your business and professional requirements, absolutely free of charge at Englishtemplates.com . Should you need any email, letter, or application templates, please do not hesitate to reach out to us at englishtemplates.com. Kindly leave a comment stating your request, and we will ensure to provide the necessary template at the earliest.

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• Education and Beyond

How to Write a Sponsorship Letter (with Free Sample Formats)

What is a sponsorship letter.

A sponsorship letter is written to an individual or an organization in the event of someone wanting them to sponsor their education or a cause for them. The sponsorship letter must be written in a way to convince your sponsor to sponsor this cause, and clearly stating to them why it is worth sponsoring for that cause. It must also elucidate the benefits the sponsor will be getting from sponsoring this event.

There are two types of sponsors;

1. An individual person who agrees to sponsor your cause or your education. 2. An organization or a company that will sponsor your cause or your education.

Writing a Sponsorship Letter to an Individual:

When writing a sponsorship letter to an individual, you must focus on the cause of this sponsorship, why it is worth anything to the sponsor to be sponsoring this for you and how it will be beneficial to them. This individual sponsor can be your family, a friend, a relative, etc. A sample format of a Sponsorship letter written to an individual sponsor can be like:

(Sponsor Name)

(City), (State, Zip)

Dear (Name of the person),

Here you need to introduce yourself and/or your company/organization. You may also write about the accomplishments of yourself or the organization, which may prove to be helpful in convincing the sponsor(s) about granting the funds for the cause/event. In this paragraph, request your sponsor about the sponsorship, mention the event, cause or reason for which you are requesting this sponsorship.

Over here, you will need to tell your potential sponsor(s) how their company will benefit from sponsoring you, and what all you plan to do so that the sponsors get the most publicity.

Here, you have to include all the basic details of your sponsorship deal and request your potential sponsor to accept the sponsorship deal and fill out the necessary form and details. Lastly, you need to thank the person/company that your letter is addressed to.

Respectfully,

(Signature) (Your name) (Position in the organization)

Writing a Sponsorship Letter to a Company or an Organization:

If you are crafting a sponsorship letter to a company or an organization, requesting them to sponsor your education, there are strict guidelines you must follow, or else you will face higher chances for your sponsorship letter to get rejected.

A sample of a sponsorship letter written to a company or an organization is:

[Name of the recipient]

[Title of the recipient]

[Recipients firm]

[Address of the recipient]

[City, State, Zip of recipient]

Dear [insert name of your sponsor] ,

The primary source of funding we receive for [insert the name of your event] is from corporate sponsors, such as yours, since the [insert the name of your event] receives no funds from the government.

This event will be held [mention the date, time and place here]. It is a [describe your event here].

As you may be aware, [insert the name of your organization here] has provided [list the full services] to [area name citizens for the past] [insert the number of years here]. The funds provided by this event will be used for [list all beneficiaries here].

A sponsorship from you will help assure the success of [insert events name here]. You will find all the relevant information enclosed below regarding this event. Kindly do not hesitate in case you have follow up questions or concerns.

Hoping to speak with you at your earliest convenience.

[INSERT YOUR ORGANIZATION REPRESENTATIVE NAME] [INSERT PHONE AND EMAIL]

Enclosures: Sponsorship Information Event Fact Sheet

Some Important Things to Remember when Drafting your Sponsorship Letter are:

• Address your letter of sponsorship to the appropriate person with the correct address.
• Find out all the information required from your individual sponsor or the company or organization whom you are requesting sponsorship from.
• Find out all the information and guidelines from the organization or company regarding their charitable sponsorships and request a copy.
• Follow up on your sponsorship letter with a courtesy phone call to seek an appointment with your sponsor.

How to Write a Good Sponsorship Letter:

1. structure your letter properly:.

While there are thousands of sponsorship letter templates available online at your disposal, it is recommended not to copy any template too closely. Tailor your own sponsorship letter to your own needs.

Write your sponsorship letter on the appropriate company letterhead addressed to the correct person. Add relevant information about you that your sponsor may need to know to go ahead with the sponsorship, such as;

Make sure to write all the points briefly and to the point and not elaborate them too much.

2. Mention your sponsorship letters purpose:

Mention all relevant details regarding why you are requesting this sponsorship, and write down all the details of the program, costs involved, duration, place, etc. of the sponsorship.

3. Explain what it is worth to your sponsor to help you:

Explain with a proper and adequate reason why your sponsor should pay for your cause, event or your education. Also, explain to your sponsor why you can not sponsor the event or your education yourself.

A lot of companies will agree to your sponsorship letter as it is beneficial for the company to be associated with giving sponsorships that are worthwhile.

Also, explain within your sponsorship letter why it can be beneficial for this organization, company or even this individual to sponsor your cause or your education.

4. Thank them:

As for any formal letter, always end your sponsorship letter thanking them for their sponsorship.

5. Proofread and edit your sponsorship letter:

Instead of being hasty and sending out a letter filled with errors or grammatical and spelling mistakes, run your sponsorship letter under a proofreader and make sure you send it out without any mistakes.

Sending a hasty and error-filled sponsorship letter can completely ruin your chances of getting that sponsorship.

6. Follow up personally:

It is important to develop a personal connection with the organization or individual from whom you are requesting a sponsorship. It is not adequate to simply send a good sponsorship letter and be over with it. Here are some things you can do to develop a personal connection with your sponsor and increase your chances of getting the sponsorship for your event or cause.

How to follow up personally after writing a sponsorship letter:

• Schedule an appointment on call, and stop by the organization or company personally. Many times, the CEO’s of the companies might be too busy and may brush off sponsorship letters without paying much heed to them. Stopping by personally can create a greater impact on them to sponsor your event.
• Make it a point to mention all relevant details about the sponsorship cause and event and sound enthusiastic about it. A dull, boring letter will simply end up in the trash if it does not sound convincing and interesting enough.
• Correct the tone of your sponsorship letter. Do not ever make it sound like you are demanding or begging your sponsor or guilt-tripping them. In fact, sound as genuine and pleasing as possible so that they are genuinely convinced to help you and your cause.
• In case you get an answer from your sponsor which is not definitive, such as a ‘maybe’, do not be shy to follow up after an appropriate amount of time. Try not to sound too negative about it, be upbeat and do not badger the sponsor.
• Keep in mind to send a follow up thank you letter if you do get the sponsorship.
• Keep your tone friendly but formal; do not make it too casual, even after you have achieved the sponsorship from the organization.

A sample sponsorship letter requesting an individual or a company for sponsorship can be written as such:

Name of Sponsor:

{Insert the name of the event or cause you would like to be sponsored}

{request your sponsor as to why you need the sponsorship from them, why you cannot sponsor the event on your own, and how it would benefit the sponsor by contributing to this event or cause. Explain the details of the event or cause clearly, stating the name of the event, time, date, place, etc}

{Request your sponsor to donate a certain amount of money or what ever amount they may feel is appropriate. Do not demand any certain amount, rather simply state the amount which would assist you in your sponsorship for the event or cause.}

{ Add your details such as;

Description }

{Thank them for their time and consideration for the sponsorship. Add a phone number or an address where your sponsor can get back to you or contact you if they feel like going forward with the sponsorship}

Your Signed Name

Your Typed Name

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Some tips on writing your sponsorship letter:

• Do your research well if you are approaching a company or an organization and get in touch directly with the key person, rather than a third party like a secretary.
• Keep your tone of voice in the sponsorship letter formal, polite and genuine. Do not seem pushy or demanding as this will completely crush all your chances of getting your sponsorship.
• It is recommended to type out your sponsorship letter instead of handwriting it. Pay attention to the format of your sponsorship letter. Do not copy any template but you can take ideas or tips from them. Pay attention to the font of your sponsorship letter as well. Type it in a clear, easy to read format which does not seem too cluttered. Keep the sponsorship letter as clean as possible.
• Print your sponsorship letter on high quality paper. Do not try to be economical during this time, and keep in mind the quality of your paper as well as your letter contents.
• Many companies and organizations may get asked for sponsorships on a regular basis, and they might find the smallest of reasons to reject your sponsorship letter. Be sure to sound genuine, convincing and explain to your sponsor the cause of this event.
• Clearly outline to the individual sponsor, the company or the organization how they would benefit from this sponsorship. Any deal which is made between two parties must benefit both the parties, not just one. Explain clearly how taking part in this sponsorship program will benefit the sponsor.
• Follow up with a letter, a phone call or an appointment 7 to 10 days after sending the sponsorship letter. Whether you have already received an answer or not, it is important to follow up as many a times the sponsors might be extremely busy and the letter may slip out of their mind.
• Include a sponsorship form that the individual or company can fill out, in case they decide to go ahead with the sponsorship.

A sample sponsorship form you can send to your sponsor can be like:

LETTER OF SPONSORSHIP

Date: 6/13/2017

{Address of the Sponsor}

To Whom It May Concern:

Your Sponsors name:

Sponsor’s relationship to the student:

I agree to pay all expenses for the above-named student at the {insert name of your university here}. This sponsorship includes but is not limited to, room, health insurance, tuition, food and books.

Below, has been attached my bank statement to prove that I have sufficient financial resources to cover the expenses for this sponsorship program If you have any questions, please do not hesitate to contact me by using the contact information listed above.

(Handwritten signature of sponsor)

Address of your sponsor:

City and postal code of your sponsor:

Country of Sponsor:

Phone number of Sponsor:

E-mail address of Sponsor:

The minute details when writing a good sponsorship letter can make all the difference in whether you are able to gain that sponsorship or not. Whether you are looking to someone sponsoring your personal cause, your education, or an event being held by you or your company, it is vital to draft out your sponsorship letter carefully.

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How to Write a Sponsorship Letter (+ 7 Templates)

Sponsorships can take your fundraising efforts to new heights—elevating your events, opening up partnership opportunities and more. They’re all about making lasting relationships with donors.

But how do you kickstart these connections and start bringing in donations that pack an impact? There’s a tried and true tactic: writing sponsorship letters.

Of course, getting sponsorships isn’t as easy as sending out a few letters. But if you’ve already identified some warm leads, had some phone calls and are ready to explore further opportunities with an organization, then that’s where sponsorship letters, and this post, come in handy.

We’ll cover everything you need to know about sponsorship letters: what they are, how to write them, who to send sponsor letters to. Plus, we’ve got samples and templates to get you started!

Read more: Seven Sponsorship Letter Templates For Every Situation  

What Is a Sponsorship Letter?

Unlike a standard fundraising letter that asks for donations, grants , contributions, volunteer time, auction items or other gifts, a sponsorship letter has a slightly longer reach.

It focuses on building a relationship with a potential donor and approaches them like a partner, including offering an incentive for their support.

A sponsorship letter typically asks a business or individual to contribute to an event , fundraising initiative or provide long-term support to a non-profit organization. Along with the obligatory tax receipt, the donor will be offered additional benefits for their support, such as priority seating at an event, a speaking slot, or inclusion in event publicity.

What You Give an Organization in Return for Sponsorship

You might be wondering, “But why would a business choose to sponsor us? What can I give them in return?”

But in fact, there are a lot of advantages to charitable giving. In addition to the good feeling that comes with supporting a non-profit organization they believe in, donors have more to gain — especially businesses.

That’s because social responsibility has become increasingly important to consumers, particularly millennials. Research shows that 70 per cent will spend more on brands that support causes.

So, if an organization can demonstrate that they support causes that matter to their customers, they’ll achieve a “halo effect” that will boost goodwill (and potentially sales) for their business.

Other benefits include improving morale among their employees, marketing their brand and strengthening the community in which they do business. Individual donors who are looking to raise their personal or professional profile will also enjoy the perks of being known for their generosity.

Plus, don’t forget that you have a great audience — one that businesses might not be able to reach as easily otherwise. Giving them access to it is something that many businesses don’t mind paying for.

So, what can you offer in exchange for sponsorship? Some ideas are:

• Advertising space in an event program
• Their logo prominently featured in all communications about the event, on social media, etc.
• Public acknowledgement of the donor’s generosity
• Promotional materials included in swag bags or available at event(s)
• An opportunity to speak at an event
• A booth at an event
• Being included on the non-profit’s online ‘Supporters’ list
• A framed “thank you for your support” letter to put up in their office
• Social media shout-outs
• Running a contest at your event or on social media

Want some really out-of-the-box event and sponsorship activation ideas ? Here’s a bonus list that can spark ideas.

Determining Your Sponsorship Letter’s Goals

To reiterate, sponsorship letters shouldn’t be the first point of contact you have with a potential sponsor.

Instead, they should be used to provide more information once you’ve already had an initial contact with the right person at the organization.

Unlike a fundraising letter, the ultimate goal of the sponsorship letter isn’t necessarily to solicit short-term financial support — although that can be part of it. More importantly, you want to sow the seeds for a long-term relationship.

This means you’re appealing to an organization or individual in a way that will demonstrate the value of the work your organization does and outlining how it relates to them and the people they care about. By the end of the letter, you want them to be inspired to be involved in your organization in a way that extends beyond a one-time donation.

In fact, sometimes a potential sponsor can do more for you than make a generous financial contribution. An ongoing sponsorship relationship with your organization will provide a business a steady flow of publicity — and vice versa.

Once you’ve made a connection, there are a few ways you can use a sponsorship letter:

• As a tool for soliciting financial or in-kind support for a specific event or campaign
• As a way to forge a mutually beneficial partnership with an individual or corporate donor
• To request non-financial contributions, such as time, equipment, space or supplies.

Be clear about what you’re asking each donor in a sponsorship letter, why you’re asking and explain what’s in it for them.

In fact, I’ve noticed that some of the most successful sponsorship programs aren’t all about events, even though that’s how many organizations think of them.

By expanding your sponsorship horizons to consider in-kind donations, employee giving, and more, you may find that it’s a lot easier to build a connection with a wider variety of organizations.

Read More:  Everything you Need to Know About Virtual Sponsorship for Nonprofits

How to Find Organizations That Are Likely to Support Your Cause Through Sponsorship

The best sponsorship letters I’ve seen are the ones that are highly personalized.

That means before you start writing, you have to do your research.

So, before sending a letter to every business in your town, here are some ways to unearth good potential sponsors:

• Look at organizations that give to nonprofits that are similar in nature to yours . A restaurant sponsors a sports team would be more likely consider your after-school sports program than a business that has never sponsored a team.
• Consider complementary businesses . Look for businesses that operate in the same space you do. If your nonprofit is related to health, look at health practitioners, health-aid suppliers, pharmaceutical companies, etc.
• Check mainstream and social media for people who are passionate about your cause . Some organizations and individuals go all in on certain causes. An Internet search with the right keywords (i.e. those that relate to the purpose of your association and your city or town) can give you plenty of leads.
• Mine the networks of your members, your staff and your board. We know that people are more likely to consider requests of any kind if they come through a person they trust. Ask everyone associated with your organization, plus your family and friends, to help you make a connection with potential donors.
• Shop local. People and businesses generally like to support the organizations and causes that are in their communities.
• Approach businesses that have supported you in the past. This one seems like a no-brainer, but sometimes associations overlook current or past donors for sponsorship opportunities because they already give in a different way. Give them options!
• Look for companies with robust corporate social responsibility programs. Many employers empower their employees to give back in their communities via things like paid volunteer time and donation matching. Throw your organization into the ring!
• Connect with people who benefit from your association. Ask them to provide potential donors in their network. They would be able to do the initial outreach to offer a personal reason for donating. You can follow up with a great sponsorship letter.
• Consider your suppliers or vendors. Anyone your association pays for goods or services may feel a personal connection to your cause and organization. They’re prime candidates for sponsorship.

Read More: How to Solicit Corporate Sponsorships The Right Way

10 Best Practices for Writing Sponsorship Letters

So, you’ve collected your list of recipients. You’ve made a lot of phone calls, and have made a few contacts. Now it’s time to whip out your pen (or laptop) and get to writing!

To keep you from staring at a blank page for too long, here are some best practices.

1. Use the sponsor’s name

Since sponsorship is all about building relationships, writing “To Whom This May Concern” just won’t cut it. Find out the right person within the organization who should receive the letter by calling to ask who makes decisions about corporate donations, or by looking through their website and using an email scraper like Hunter to get their contact information.

2. Get the personalization details right

It should go without saying, but double check that you’ve got the correct spelling of their name. Don’t assume it’s Joseph Smith – it could easily be Josef Smythe. When you’re asking for the proper spelling, ask what name they mostly go by. Maybe Joseph is actually Joey to most people.

3. Tailor your sponsor letter

There are no long-term relationships that began with a form letter. You don’t have to write every word of every letter from scratch, but you should at least write a tailored opening that demonstrates you know something about them. “As a small business that gives back to [XYZ charities], it’s clear that you care about community…”

4. Keep it short

Be respectful of their time by keeping your sponsorship letter to one page and use shorter sentences and smaller paragraphs. Studies show that people will put off what they can’t read in under 1-3 minutes.

5. Put Yourself in your sponsor’s shoes

You know what you want (sponsorship), but a good letter considers the recipient first. Now that you’ve had the chance to speak with them, you should know: what do they want? A way to give back to their community? A simple way to get their brand name out there? To benefit from the halo effect? To give their employees a way to give back? A chance to show their customers that they care about the cause? Write for them.

6. Write the letter from leadership

Make sure the letter is signed by the president or an executive of your non-profit so your recipient can feel assured that it’s professional and legitimate. Include your charitable registration number too.

7. Get someone your sponsor knows to write the letter

Getting someone the recipient of your letter already knows to write the letter will make them more likely to read it than if it comes from a faceless organization. Even if you’ve already made a connection with them, it never hurts to remind them of their personal — and of the impact to someone who’s already in their network.

8. Give sponsors choice

When you get to the part about sponsoring, offer a number of ways to be involved with your organization. Let them know you’re open to all kinds of partnership possibilities.

9. Include the benefits of sponsorship

Don’t forget to list the ways a sponsorship will benefit them. Offer listings on your event or regular communications material, include logos on advertising and swag, give them a table or VIP access to an event or special mentions on all fundraising campaigns. Think about what they would want and create a tailor-made appeal.

10. Include a follow up to your sponsorship letter

You can’t expect every recipient to be immediately inspired to write a check or pick up the phone to make a donation. The sponsorship letter is the first communication on the road to building a relationship. Be sure to include follow-up information, i.e. how they can reach the right person in your association. If it’s appropriate, assure them that you will follow up in another way. (And then make sure you do follow up by phone or email.)

Read More:  4 Ways Small Nonprofits Can Leverage Corporate Philanthropy

Seven Sponsorship Letter Templates For Any Situation

So now that you’ve decided who you’re reaching out to and know what to include, here are examples of several different kinds of letters you might decide to write. Click here to download all of the templates, or keep reading to view our examples.

1. General Sponsorship Letter

Adapt this template for use in any situation where you’re seeking sponsorship.

2. Event Sponsorship Letter

Looking for event sponsors? Here’s the template for you!

3. In-Kind Donations Sponsorship Letter

If you want in-kind donations , this is the letter to use.

4. Food Donations Sponsorship Letter

Looking for food donations from a cafe or restaurant for your next event or volunteer gathering? Check out this template.

5. Sports Teams Sponsorship Letter

Is your sports team looking for sponsors? Use this letter to reach out.

6. Churches Sponsorship Letter

Is your church looking for sponsors? Here’s the letter for you.

7. General Follow-Up Letter

If you haven’t heard back from your potential sponsor and want to check in, here’s a template you can use.

And there you have it: everything you need to know about sponsorship letters.

It may seem like a lot of work, but targeting the right people with the right offer is more likely to result in meaningful support from individuals and corporate sponsors — leading to more donations down the road.

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Write a Sponsorship Request Letter That Works (Free Templates)

Table of contents, what is a sponsorship request letter, sponsorship request - formal letter template, event sponsorship letter - email template, elements of an effective sponsorship request letter, 5 steps for writing an effective sponsorship letter, tips for writing sponsorship requests that get a “yes”, the right sponsorship letter templates are just the beginning, maximize your marketing roi.

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Need more sponsors for your next event? It’s time to show them exactly what they’ll get in return.

As the competition for event sponsorship heats up, your sponsorship requests must be specific, need-meeting, and tailored to each potential sponsor on your list. 

But with a million other tasks to juggle in the days leading up to your event, that’s easier said than done.

In this article, we’ll share the latest best practices to help you secure more event sponsorships, plus a done-for-you sponsorship request sample letter and email template to help you seal the deal.

A sponsorship request letter is a formal proposal that individuals or organizations create to ask for financial support or in-kind sponsorship for their events. It outlines the benefits, exposure, and recognition potential sponsors can expect in return for their support. It may also include details on available sponsorship tiers, packages, and other incentives.

[Just want the templates? Download now and start customizing. ]

[Your Name] [Your Position] [Your Address] [City, State, Zip Code] [Email Address] [Date] [Sponsor’s Name] [Sponsor’s Position] [Sponsor’s Address] [City, State, Zip Code]

Introduction Dear [Potential Sponsor’s Name],

My name is [Your Name] and as the [Your Position] at [Your Organization’s Name], I am a big believer in your work [reference specific projects or initiatives the recipient is responsible for].

Description

As you may know, our annual [Event Name] brings together over [number and type of attendees/attendee job titles] to tackle all the latest [challenges, best practices, emerging opportunities, or other key focus areas of your event theme].

There’s a reason companies like [Sponsor Name] and [Sponsor Name] call it the [sponsor testimonial referring to the “can’t miss” nature of the event]. Sponsors at [Event Name] regularly see [add insights into ROI or other key outcomes for sponsors, such as revenue generated, contacts made, etc.].

To maintain our incredible momentum this year, we're seeking the support of businesses that share our passion for [reiterate the purpose of the event] and we believe [Sponsor’s Company Name] would be an excellent fit.

Tiers and packages

We offer several networking and promotional opportunities in return for your support. In addition to displaying your logo and company details in our [event brochures, banners, website, etc.], you will also receive [other benefits such as speaking opportunities, complimentary tickets, VIP networking events, etc.] tailored to your unique business needs.

[list sponsorship tiers and packages]

Of course, not all businesses are the same. You may have specific sponsorship needs or ideas and I’d be more than happy to discuss them with you.

In the coming weeks, my team will reach out to you directly to discuss your company goals and brainstorm custom packages to help you meet them. In the meantime, please feel free to email me at [Email Address] or contact me by phone at [Your Phone Number] to discuss further.

We appreciate your consideration and look forward to working together on making [Event Name] a success.

Sincerely,[Your Name]

Subject: Join brands like [Sponsor Name] at [Sponsor Name] at [Event Name]!

Hello [Potential Sponsor’s Name],

Hope you’re having a great week! My name is [Your Name] and as the [Your Position] at [Your Organization’s Name], I am a longtime fan of work to [reference specific projects or initiatives the recipient is responsible for].

As you might already know, the [Event Name] is the “[sponsor testimonial referring to the “can’t miss” nature of the event]” event for brands like [Sponsor Name], [Sponsor Name], and more.

This year, we’re doing it even bigger and better with exclusive [sessions, masterclasses, or other networking opportunities] focused on [briefly describe the purpose and goals of the event].

Obviously, we think [Company Name] would be a great fit. Your support as a sponsor for [Event Name] would mean increased brand visibility, networking opportunities, and a chance to show your commitment to [event goal or mission] to more than [number and type of attendees/attendee job titles].

By sponsoring [Event Name], [Company Name] could gain access to:

• Visibility in all promotional materials and signage
• Recognition in partner and media coverage
• Access to attendees and networking
• Live shout out during the event
• [add any additional benefits included in your sponsorship packages]

We have sponsorship opportunities to fit a variety of budgets and goals. I've attached a detailed packet with more info and would love to set up a quick phone call to chat more about what might work best for you.

When is a good time to connect?

[Your Name]

[Your Title]

[Your Organization]

Whether you’re sending your sponsorship letter by post, email, or carrier pigeon, there are a few key elements you’ll want to be sure to include.

Here’s a quick list of everything that goes into an effective sponsorship letter:

• Header and contact information
• Personalized greeting
• Mission-aligned description
• Strong social proof
• Perks and incentives
• Available tiers and packages
• Compelling call-to-action
• Strong closing

Of course, the types of sponsorship letters you send will also depend on the demographics or your audience and the nature of your upcoming event.

For example, if you’re a nonprofit organization making a donation request, your formal fundraising letter will look pretty different from that of a sports team doing outreach for secure corporate sponsorships or a fundraising event featuring a variety of rare auction items.

Whatever the scenario, the ideal sponsorship proposal will quickly communicate what’s in it for your recipient, highlight the key ROI drivers, and inspire complete confidence in your events.

When reaching out to potential corporate sponsors, the primary goal is to make sure the value of your event is crystal clear.

Make sure that every touchpoint in your outreach strategy makes it clear that the event will be well-planned, well-run and well-executed. Potential sponsors should have zero doubt that your event is worth linking their name to.

Ready to draft a corporate sponsorship letter that gets the yes? Let’s break it down, step by step.

1. Start strong

Always start your sponsorship request letter with a personalized greeting that gets your prospective sponsor excited about your event.

Here are a few simple rules to follow:

• Address each potential sponsor by name
• Add details from their LinkedIn profile, social media, or company announcements
• Highlight the event’s mission or “big why” reason for being
• Share a few words on the impact your event has had on your community

The goal is to keep your event description concise and mission-aligned.

It should be clear that your letter has been tailor-made for each potential sponsor, with a clear and unmistakable synergy between their organization’s values and your own.

Remember, a great sponsor is a valued partner—not just another name on a list.

Paint a picture of how their sponsorship will fuel your mission, including the tangible difference they can make for your shared community.

2. Sprinkle in some social proof

Have you hosted successful events in the past? If the answer is yes, save yourself the extra word count and let your existing sponsors do the talking.

You can use past sponsor testimonials to kick off your intro and add credibility to your packages, or even share a longer past sponsor success story to help your recipient visualize the benefits for themself.

No matter how you approach it in your letter, real social proof from real sponsors is always going to be more persuasive than endless paragraphs about all the logo exposure in your promotional materials.

Here are some key ways to add more credibility to your sponsorship request:

• Highlight past success stories : Name drop highly recognizable past sponsors and share examples of times you exceeded sponsor expectations at past events. Include metrics and facts like the number of attendees, social media reach, deals or contacts made, etc., to demonstrate the real-world impact and success of the event.
• Add past sponsor testimonials : Nothing carries more weight than happy sponsors singing your praises. Sprinkle in any glowing testimonials or statements from previous sponsors for an instant boost in credibility.
• Share links to recent press coverage : Include links to any press releases or articles that have covered your events. Address the recognition you received, highlight what’s unique about your event, and cement your case as a trusted event organizer.
• Nod to any awards and recognitions : If your events or company has been honored with awards or special recognition, now’s the time to shout about it.

Remember, your sponsorship request letter is not the place to be humble.

You and your event team have worked hard for your accomplishments. Now is the time to lay it all out on the table so potential sponsors can see that their money will be well spent.

3. Stress the benefits

Depending on the type and format of your event, your sponsors may be financial, meaning they put money towards the event in exchange for certain benefits. Or, they may be providing what’s known as in-kind donations, where they provide products or services for free in exchange for certain benefits.

No matter what kind of sponsors you’re looking for, the answer to the age-old marketing question, “What’s in it for me?” must be clear and irresistible.

Here are some ways to help make sure your potential sponsor understands the tangible benefits they’ll get from your event:

• Share all the ways in which the sponsor will be promoted at the event
• Put actual numbers to the reach and visibility they’ll receive
• Include perks and incentives beyond brand exposure, such as attendee lists, engagement data, and more

By going above and beyond the standard event sponsorship offering to include not only branding opportunities , but also dedicated sponsor booths and data packs including the full registration list and attendee engagement information, you can set your sponsors up to capture more ROI from your event.

This is especially beneficial for digital business events, where sponsors are looking for more opportunities to grow the connections made.

“The analytics part of the events right after it makes it really fast for us to contact the sponsors with this is who attended, who didn't attend, attendance rate, the questions asked, and what people clicked on,” said Eduardo Duarte Ruas , Marketing Manager at Modern Sales Pro. “Goldcast makes it really easy for us to collect the data and create a follow-up to the event that is very seamless and very fast.”

Eduardo and the team at Modern Sales Pro run 176 webinars with 25 sponsors per year. And they go far beyond the cookie-cutter sponsorship package with each and every one.

In addition to deep attendee data packs, he also puts together a “year end wrapped” style email for each sponsor with all the event data, plus eye-catching video snippets pulled from the event .

4. List the available sponsorship levels

Gold, Silver, Bronze. Tiers one, two and three. Potential sponsors have seen it all before.

Challenge yourself to think of new ways to name your sponsorship packages to stand out in a sea of other sponsorship requests.

Here are a few tips to communicate your packages effectively:

• Be specific about what’s included in each tier , sponsorship level, or package
• Share details on how payment is made
• Highlight the packages that offer the most valuable opportunities, such as dedicated booths or VIP networking opportunities

Last but not least, don’t make vague requests.

While it’s always great to leave the door open for conversations around custom sponsorship packages, you also need to make sure potential sponsors are empowered to make a decision right there and then via a clear CTA.

5. Finish strong

Wrap it all up with a heartfelt thank you .

At the end of the day, your recipient has taken the time to consider your request for sponsorship—that’s no small thing.

Express gratitude and remind them of the next steps you want them to take:

• Sign off while thanking the recipient for their future support
• Remind them of your shared values to help deepen their commitment to your cause
• Use a compelling call-to-action that lets them know exactly what to do when they finish reading your letter
• Include your contact information and an open invitation to connect and discuss how they can become an active part of your event.

Once you’ve inspired them to get involved, make it easy by providing a clear path forward.

[Goldcast makes it easy for event organizers to manage tiered sponsor booths, including custom logo placement, branding and video. Learn more with a free trial! ]

Once you’re done drafting your sponsorship letter, it’s time to pull out the fine-toothed comb and get ready to proofread.

Here are a few best practices to make sure you’ve nailed it.

1. Research your potential sponsor

Dive into the company's background to understand their target audience and industry positioning so you can establish key points of connection between their business and your event.

2. Align your event with their goals

How can your event advance your prospective sponsor’s goals? Identify the mutual benefits and present a clear answer to the perennial question: “What’s in it for me?”

3. Use a personalized approach

Your letter should never sound generic. Address the recipient by name, reference their specific projects or initiatives, and share a compelling and authentic reason for why their company would be a perfect fit for your event.

4. Be clear and concise

Keep your sponsorship letter easy to read and digest. Use concise language, break up the text with bullet points or small paragraphs, and ensure your each benefit is clearly communicated.

5. Follow-up

You’ve heard it before: the money is in the follow-up. While your initial letter is important, following up can be just as impactful. Be respectful but persistent in maintaining contact, pointing to the clear benefits of what’s in it for them with every touch. This goes for after your event, too. Sending a simple thank you letter to sponsors after the event can be a great way to encourage repeat sponsorship year after year.

It might sound counterintuitive, but a great sponsorship request letter does a whole lot more than ask for money. It gives potential event sponsors a clear understanding of your event—including its purpose, audience, and of course, the biggest benefits for them.

When you’re ready to offer a sponsor experience you can be proud of, Goldcast can help.

Goldcast’s digital event platform makes it easy to offer all the features sponsors want to see at a digital or hybrid event, including next-level branding, one-on-one networking opportunities, and dedicated booths.

After your event, use Goldcast’s Content Lab to generate high-impact videos to fuel your post-event coverage and win more sponsors for your next event.

Stay In Touch

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Sponsorship Letters: What You Need To Say & 17 Templates

If your team is considering requesting sponsorship from a local business,  a sponsorship letter is a good way to explain your cause while also proposing how this partnership will benefit both parties. 

Sponsorship Letters: The Basics

It can be difficult for nonprofits to come up with new fundraising ideas, especially if you’ve been in the nonprofit world for a while. Walk-a-thons and fundraising galas are great options, but some organizations may be looking to switch it up. That’s where sponsorships come in.

Sponsorships allow you to build relationships with people in your community and receive their support in return. While it can be nerve-wracking to ask for sponsorship, these letter templates will simplify your asks and empower you to raise more for your cause.

What Is a Sponsorship?

A sponsorship is a mutually beneficial partnership where one entity receives financial support while the sponsor organization earns the opportunity to earn some sort of incentive or recognition.

For instance, a nonprofit organization can request sponsorship from a corporation for an upcoming fundraising event. The corporation will agree to help fund the event in exchange for favorable publicity as well as a positive association with a charitable organization.

Sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. But you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goal!

Regardless of what your organization is, your sponsorship letters should always include a description of your cause, the budget for your project or event, and some sort of incentive. It’s helpful to offer your proposals early in the planning process and to be very direct in them, so that sponsors know immediately what you need and how their support will help.

Remember to outline exactly why this partnership will benefit the sponsoring party as well.  If you’re requesting sponsorship from individuals, try to reach them emotionally and let them know how their contribution will truly make an impact.

Whether you help run a nonprofit and need funds to launch an event, or you coach a sports team and want new uniforms for your kids, or you’re the principal of a school and are planning a big dance, sponsorships can provide a steady source of revenue—as long as you meet your end of the partnership as well.

These templates provide guidance if you’re feeling lost as to where to start, or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what type of organization you’re involved with.

What Are Sponsorship Letters?

Sponsorship letters are letters nonprofits send to people or companies to request their sponsorship. While you may send a general sponsorship ask, many nonprofits seek sponsorship for specific events, programs, or initiatives.

For example, sponsorship proposals can provide a huge chunk of the funds for fundraising events like walks, runs, galas, and more. However, you don’t have to be a nonprofit charity to request one. Many sports teams, schools, and other organizations also depend on sponsorships to help them reach their goals!

What Elements Should A Sponsorship Letter Include?

Regardless of what type of organization you’re a part of, your sponsorship letters should always include:

• A greeting. Start off by greeting your potential sponsor like you would for any other type of letter. Remember to address each recipient by name to personalize your ask.
• A description of your cause.  Make it clear what your organization does and how sponsorship will help you fulfill your mission. That way, potential sponsors can decide if their values align with your nonprofit’s cause.
• The budget or goal for your project or event. Be specific about how much money you’re looking for from your sponsorship. Having a concrete amount will make it easier for potential sponsors to consider your ask.
• An incentive. It’s best to let potential sponsors know right off the bat what they’ll get in return for their support. For example, you may choose to add their name or company on signage and promotional materials for your next event.
• Call-to-action. After reading your letter, potential sponsors should know exactly what you’d like them to do and how they can take that next step. Provide them with your contact information so they can get back in touch.
• A closing. To complete your letter, have someone on your fundraising or leadership team sign off. Express your gratitude for the recipient’s future support.

It’s helpful to offer your proposals early in the planning process and to be very direct in them so that sponsors know immediately what you need and how their support will help.

These templates provide guidance if you’re feeling lost as to where to start or just want to make sure you’ve included all the pertinent information. We have templates for any type of sponsorship letter you might need to write, no matter what type of organization you’re involved with.

Nonprofit Sponsorship Letter

International nonprofit sponsorship letter, small nonprofit sponsorship letter, sponsorship letter for charity event, church sponsorship letter, sponsorship letter for event, sponsorship letter for k-12 schools, sponsorship letters for colleges and universities, sponsorship letters for sports team, sponsorship letters for animal shelters, sponsorship letters for museums.

Sponsorship Letters for Theatres

Corporate Sponsorship Letter

Thank you letter to sponsors for donations, event sponsorship thank you letter.

Subject: [nonprofit’s name] need your help!

Dear [sponsor’s name],

We at [nonprofit’s name] work hard each year to provide [positive impact of nonprofit] and improve the lives of [relate this to your nonprofit’s mission].

Currently, we are working hard to raise [fundraising goal] in order to [specific nonprofit goal, for example: host this next event, bring food to this many homeless people]. That’s why we are currently looking for sponsors to help us reach our goal.

Would you be willing to help us by sponsoring our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: recognition in our project’s printed materials and signage].

Your generosity means the world to us. The support from our sponsors helped us host our most successful event yet, [past event and description], where we [achievement of event, for example: a record-breaking amount of money] for our mission. If we raise that same amount this year, we can accomplish [physical impact of nonprofit mission]. Imagine what we can do with your help!

We would love to discuss a relationship for the future, so please contact us if you’d like to get involved or have any questions about our organization.

Thank you so much!

[nonprofit’s name]

[phone number]

Key Takeaway from This Sponsorship Letter

When nonprofits ask for sponsorships, it’s important that the rules and specifications for the sponsorship are clearly laid out so the other parties understand exactly what they’re asking for. Clearly state how exactly a sponsorship with your nonprofit will impact your mission. Give concrete examples of how past sponsorships have generated considerable amounts of support for your projects or events.

Make sure to also include a compelling incentive and reason for prospective sponsors to commit to you. State out exactly how your nonprofit will help grow their brand,  and they’ll be sure to want to sponsor you.

Subject: [nonprofit’s name] needs your help from overseas!

My name is [name] and I work with [nonprofit’s name] in [international location]. Though you may not have heard of our organization, we have over [amount of staff] and raise [yearly fundraising revenue in dollars] each year to help bring awareness to and support [nonprofit mission].

Currently, we are working hard to [nonprofit goal or upcoming project] and are in the process of raising money to support it. If we raise [fundraising goal], we will be able to provide [physical impact coming from donations]. So far, we are [amount of money] away from our goal and hope to reach it with the help of people like you.

Even though you are far away, we know that you can make a difference if you decide to sponsor our organization. With [specific amount], you can help [nonprofit’s name] continue to [specific action nonprofit does].

To thank you for your generous contribution and support, [nonprofit’s name] would like to offer you [incentive] in exchange for your sponsorship.

If you help run an international nonprofit and you’re looking for sponsorships from supporters abroad, you need to clearly explain what your nonprofit is and the goals your team is working for. Because your organization is based in a different country, your mission may not be as well known. Make sure to emphasize the good your organization is doing with specific examples to show potential sponsors.

Give them a reason to sponsor  your  nonprofit instead of a similar one where they live— mention what makes your organization different from others or provide incentives that’ll attract sponsors to you.

Subject: Are you interested in helping out [nonprofit mission]?

We are [nonprofit’s name] and we work hard every year to help fight [nonprofit cause example] and provide resources for [nonprofit cause example]. This cause is so important to us, and the strides we have made so far wouldn’t have been possible without supporters in our community like you.

This year, we are asking for sponsors to help our team in making even more of a difference. Would you be willing to help our project with [a specific donation amount or a percentage of the total expenses]? We can offer you [incentive, for example: branding on promotional material or in our online communications and speeches at an event].

Your support of [specific dollar amount] may not seem like a lot, but it would directly enable us to [project, event, or goal], with the ultimate impact of [impact of your mission].

This year we need to raise [fundraising goal] in order for our team to launch [new campaign, initiative, or fundraising event]. As a thank you for your support, we at [nonprofit’s name] would like to offer you [incentive]. Can we count on you?

Please contact us at [email/phone number] if you’d like to discuss our project or mission.

Since you are a smaller nonprofit, not many individuals or businesses might be seeking out your organization to sponsor. Make sure to emphasize who your nonprofit is and reiterate the cause you are trying to help. Providing specific details about how your team works and what you do with the funds you receive will inform possible sponsors of how their money will be spent. Make them feel like they know your nonprofit just from the details you included in your letter.

Being associated with your mission and getting attention from your community of supporters might not be quite enough to generate large sponsorships if your organization is on the smaller side. Think of a clever and genuine incentive or consider hosting an exclusive event for your sponsors!

Subject: Help us with [organization’s mission] with this year’s [event name]

My name is [name] and I am the [position] for [organization]. Each year, [organization’s name] team works extremely hard to bring awareness and raise money for [cause]. This [month], we’re excited to host a very exciting event: [event name].

This is our most important annual event, with last year’s event raising [amount of money] in total. This year, we want to go  even  further and host our most impactful event yet!

[organization’s name] has been hosting this event for over [time period] and last year we had [amount of people] attend. This year, we’re expecting an even bigger crowd, so we have to consider a number of increased expenses. A successful event will ensure that we [specific examples of how this charity event will actually help and impact the cause].

Please consider sponsoring our event. A gift of [dollar amount] will make a huge difference in our ability to plan and execute this event.

We’d also like to offer you something in return for your generosity. [organization’s name] will [incentive, for example: give free tickets, give discounts on future events, offer invitations to a gala that will recognize sponsors].

If you’d like to support our event or discuss our plans, please contact me at [email/phone number].

What Does This Letter Do Well?

This sponsorship letter gets straight to the point and explains your organization and what kind of charity event you’re hosting. When you’re asking others to sponsor an event, don’t waste any time with irrelevant information. Describe your event very specifically so that your prospective sponsor is able to immediately gauge whether they’re interested.

It helps to choose a sponsor whose goals or values also line up with yours. Lastly, listing out the various incentives you offer will end the sponsorship request on a positive note. This way they know that their generosity doesn’t go unnoticed. It is always smart to offer free admission to your event if they do decide to sponsor you, after all, they did help your team launch it!

Subject: Keep our congregation empowered!

My name is [name] and I am a [member/leader/pastor] of [church’s name]. I am writing to let you know that we are working on a new project and hope to complete it by [date]. [Describe the project, for example: a new youth program or an event hosted by the church]

Our church has been working to accomplish [project’s goals] with this new project and hope to bring [potential benefits] to our community. However, to reach our goal and have [project] come to life, we need to call on the help of supporters like you.

Would you consider sponsoring our church and help us work towards our mission? A sponsorship of [specific donation amount] can help bring us so much closer to achieving our goals. Together, we’re sure to [project’s major goal].

If you cannot help us financially, please consider becoming a sponsor by providing in-kind support like [resources, for example: food, clothing].

If you’d like to support our project, please feel free to contact us at [phone/email]. If you want to stop by as well, we would love to talk in person. Visit us at [address].

Thanks again for supporting our mission,

If you are a church , a sponsorship from a local business or generous individual can help provide a source of funding for programs and other church events. This sponsorship letter works well at explaining what specifically your church is looking for and how a sponsorship can help. Make sure to have a specific project or event which you are collecting funds for so that sponsors know where their money is going.

Since you’re a church, not everyone might be able to make monetary contributions, but they may still want to be a sponsor. Give them an option to help in other ways, like donating supplies.

Sponsorships and Cause-based Organizations

Cause-based organizations like nonprofits or even churches know how vital sponsorships can be in helping fund their mission or a specific event. Whether you’re asking corporations to sponsor your nonprofit all year round for a more consistent source of support or you’re seeking sponsorship for a specific fundraising event, don’t be afraid to make that ask. It could be the beginning of a mutually beneficial partnership!

However, be mindful of the rules and guidelines behind corporate sponsorship programs.  They usually have an application process, and depending on how large the corporation is, it can be quite competitive. If you want a sponsorship for a specific event, make sure to submit your application with enough time for the corporation to properly review it.

What are some examples of corporations with sponsorship programs?

• Dick’s Sporting Goods  – If you’re a sports team or league, Dick’s Sporting Goods offers a sponsorship program to give young athletes the opportunity to play. Having a corporate sponsor that relates to your organization can be extremely beneficial, especially to the sponsored party. It’s a great way to start a relationship with a corporation who can actually help your cause and make an impactful difference.
• Publix  – If you are an organization that focuses on youth, education, reducing hunger, or alleviating homelessness, Publix might sponsor you based on your request. Publix is a huge grocery retailer with stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Virginia. With a variety of robust resources to help your cause, Publix can be a great ally to have when your organization wants to conduct a fundraising event or needs some type of consistent support.
• Delta  – One of the most well known airlines in the world, Delta also has a great sponsorship program for various types of organizations and events. Delta accepts partnership opportunities that help increase their brand awareness, generate revenue, and support positive community involvement! However, they have specific guidelines in place as well, so keep your eyes open for the list of causes and events that Delta will  not  provide support for.

Subject: [event name] coming soon… with your help!

My name is [name] and I work with [organization’s name]. As you might know, our team here works hard each [time span] to bring [event name] to supporters and community members like you.

Last [time span], we had [number of attendees] guests come to our [event], where we offered [a special part of your last event, for example: if you are a music festival mention your headliner].

This time, we’re making [event name] more special than ever. We’re expecting over [amount of people] to attend, and we’re so excited to have [a special part of your event this year, be specific and explain why it is so cool].

But events like this can be expensive, and to make sure our operations run smoothly and our guests receive the best experience possible, we need your help. With venue rental, catering, permits, licensing, parking, and more, a sponsorship from your organization will bring us closer to having the perfect event.

If you choose to sponsor our event, we can offer you perks like packages of free tickets, event t-shirts, and VIP access in exchange for your contribution. Depending on your specific donation amount, we can offer you different levels of perks.

Please contact us at  [email/phone number] to discuss our event or if you’d like to learn more about our available sponsorship packages.

When you’re writing to others about sponsoring your event, make sure you clearly describe what your event is and how it is unique. Emphasize the different things that happen at your event and what you will be offering this year. You need to get people excited, because if people are excited, they’re going to want to see your event come to life, no matter what.

Make sure you let them know exactly what their sponsorship is paying for. They will appreciate your transparency and feel better knowing exactly what kind of impact they’re making. What this letter does really well is emphasize the incentives sponsors could receive. After you get them excited for your event, bring up what you can give in exchange, like discounted tickets or free admission!

Subject: The students of [school’s name] are counting on you!

My name is [name] and I work at [school’s name] as [job position]. Our staff works hard each year to make sure our students are provided with opportunities which help them develop important skills like communication, teamwork, patience, and dedication.

This year we’re establishing a new program that [program details and what it will provide for the students]. In the past, programs like this have [benefits and impact].

But we need your help. It costs [total budget amount to run this program, and we can’t raise this money alone. With your sponsorship of [donation amount], we will be able to provide [impact of donation, for example: school supplies, snacks, uniforms etc.] to our kids.

Our school frequently relies on the generosity of community supporters just like you. If you decide to donate, we’d like to offer you a [incentive] as a thank you for helping our kids.

Please contact us at [email/phone number] if you have any questions or would like to arrange a sponsorship with our school.

If you’re a school, you are probably sending your sponsorship local businesses who are familiar with your school or maybe even have kids who go to your school Try to emphasize how this specific program is benefitting the kids and give clear examples. People don’t want to donate when they don’t know exactly where their money is going!

Suggest a specific amount of money so they don’t feel pressured to give too much and that they know specifically what program they’re funding.

Subject: Help sponsor our future leaders and the class of [year]!

My name is [name] and I work for the [department] department at [university’s name]. We work hard each year to make sure that our students are receiving the highest-quality learning experiences in an unforgettable environment.

This year, we’re [project, for example: developing a new program, building a new building, improving food quality, making new study spaces etc.] that we know is going to bring our students [positive impact, for example: amazing experiences, better quality of life, the materials to succeed, etc.].

This has historically caused recurring issues for our university, as students [provide additional context on the purpose of your project]. Addressing it this year will allow our college to focus on growing and our students to focus on learning.

The cost for this [program] is hefty, and that is why we’re asking for your help. As a business [reason why this sponsor is best, for example: is local and witnessed class after class graduate] you know how much of a difference our students can make at [university name] with the right tools and resources. [With a structured sponsorship from your organization, we will be extremely grateful for the opportunity to accomplish our project’s goals and lay stronger foundations for our school’s growth.

If you’d like to donate or discuss our project, please contact me at [email/phone number]. I’d be happy to talk through this partnership with you and to discuss the special perks and incentives our university can offer in exchange for your support.

This letter goes straight to the point and describes why the university is looking for sponsorship. It is important to be clear and transparent about this, as it is letting sponsors know exactly what they are helping the school with.

Try to emotionally appeal to your potential sponsors, and let them know why their business is best for your college. Whether it’s because they’re a local business and serve a lot of your students or the owners are alumni of your school themselves, remind them why they’re business is the best to sponsor you.

Subject: Help us reach our winning goal and take home the trophy!

My name is [name] and I’m the [position] of [name of team/club].

[Talk about your team/club/group and its members. For instance, if you’re the head of a little league soccer team, you should mention that your team is for girls under 15 years old. Don’t forget to mention your accomplishments!]

Each year, there are many expenses that come with running our team. From [expenses, for example: uniforms, travel fees, food] to [expenses], our players are calling out to you for help.

Would you be willing to sponsor [name of sports team] so that we can cover the costs of [expenses: new uniforms, equipment, travel fees]? With a one-time sponsorship of [donation amount], we can provide [physical impact, for example: buy safer helmets] for the whole season and beyond.

To thank you, we’d like to offer you [incentive] and proudly feature your business’s logo on our uniforms. Spread awareness of [donor’s business] while also helping this incredible group of kids follow their dreams!

Contact us at [email/phone number] if you have any questions about our team or how you can get involved. We’d love to start this conversation with you.

[photo of the team]

When you’re asking for a sponsorship for your sports team, make sure to emphasize the incentives. Usually local businesses or corporations will sponsor a team just so their name appears on their jerseys. Having that type of publicity will spread the word of their business while also making them look like a helpful community member.

Remember to outline exactly what you need help paying for so that you can work out a fair deal. Let them know who you and your team are. You never know, if your team is sponsored by a restaurant you could be eating there every week! Also, it doesn’t hurt to include a photo of your team. It’ll humanize your sponsorship request, and who can say no to a group of cute kids?

Subject: Save the furry friends of [animal shelter]!

Here at [animal shelter’s name] we work hard to find homes, provide shelter, and care for [pets] in our community. Every year we try to give [amount of pets] animals new families and homes, but that is still not enough. That’s why we are asking for your help. 

Last year, with the help of our sponsor, we were able to [positive impact on animals because of sponsors, for example: invest in new facilities, stock up on food, etc.]. This year, we want to do even more.

With your sponsorship, [animal shelter’s name] can make sure more animals are loved this year. With a consistent source of support from your business, we can make sure no dog or cat gets left behind. If you decide to begin this partnership, [animal shelter’s name] can provide [incentive].

Learn more about our shelter and animals at [url]. If you have any questions, or want to visit, please don’t hesitate to contact us! Our phone number is [phone number] and we are at [address]. Let’s begin the conversation.

[animal shelter’s name]

[picture of animals]

If you help run an animal shelter , you know that every donation is making a huge impact for the animals. It’s hard to keep track of so many lives and make sure that each one is able to find a loving home. That’s why you need to emphasize that in your sponsorship letter.

Let people know that their sponsorship is helping so many animals by explaining the concrete impact that sponsorships had on your mission last year. Clearly state what exactly that sponsorship did for your animal shelter. Also, it doesn’t hurt to include a photo of your animals!

Subject: Help us bring [exhibit name] to life at [museum’s name]!

My name is [name] and I am the [position] of [museum’s name]. [Give a brief description of your museum, especially if it is not as well known.]

We at [museum’s name] work hard to bring beautiful exhibits like [past successful exhibit] to life and curate programs like [past museum program] for unique and memorable experiences.

We are planning a [program, event, exhibit] and are so excited to launch it. Last year, our programs brought in [amount of people], and we hope to pass those numbers this time around. We hope to bring [give a brief description of your program/event/exhibit and something special and unique about it] for our supporters and other [type of museum, art, science] lovers like you!

However, we need your help. There are many expenses that come with bringing [program/event/exhibit] to our patrons. With [name a number of expenses], we need [amount of money].

Would you consider helping to sponsor our [program/event/exhibit]? With your support of amount of [ amount], we’d be so much closer to our goal.

If you’d like to discuss our plans and sponsorship options, please contact me at [phone number]. If you decide to become a sponsor, [museum’s name] would like to offer you [incentive, for example: discounted tickets, a plaque, etc].

Thank you so much for any help you may be able to provide, we greatly appreciate it!

[museum’s name]

This letter does a great job at introducing your museum and what your position is. If your museum is not as well known as others, make sure to emphasize what makes your museum unique. Showcase why a sponsorship with your museum is important for you and valuable for them.

When you ask for the sponsorship, be very clear on which program or exhibit needs support. Explain to your potential sponsors how their support can do so much for your team by outlining clearly what your expenses are— whether it’s to support specific programming or more general operational expenses for setting up your new exhibit.

Sponsorship Letters for Theatre

Subject: The show must go on! [theatre’s name] needs you.

For the past [amount of years], [theatre’s name] has been producing shows and helping actors make their dreams come true. Just last year, we were able to put on [past show name], and it was a huge success. This year, we hope to do the same.

Our cast and crew have been working hard day and night to help bring [show name] to life! Get lost in the world of [details from the show] with our talented actors and actresses. We so desperately want to show you the product of our hard work, but we need your help. The costs are adding up, and with [expenses, for example: stage materials, costumes] adding up, it’s getting harder and harder.

Would you like to sponsor [theatre’s name] show? With your support and donation amount of [dollar amount], we’d be able to [what that money would do for your show, for example: help the actors get their costumes, help your stage crew get better lights]. If you choose to support this production, [theatre’s name] would love to offer you [incentive, for example: free tickets and special acknowledgement in the show’s printed programs].

If you’re interested in arranging a sponsorship, or if you’d like to help out in other ways, please don’t hesitate to reach out to us. You can contact [specific point of contact] at [email address] to get started.

Thank you, and we hope to talk to you soon!

[theatre’s name]

If you help manage a theatre, you know that often donations and sponsorships end up being the bulk of your revenue. It’s not enough to depend on ticket and concession stand sales, especially when your organization is based on the arts. Asking for a sponsorship is a great way to garner a wave of continued support. This can provide sustainable support, relieving some of your season-to-season fundraising pressures.

Clearly state what this sponsorship will do for the production, whether it’s to provide costumes or help with building the set. Let your donors feel like they’re genuinely involved— they are helping you a lot! Make sure your show sounds fantastical enough that people are inspired to become sponsors. It helps to target individuals who are known supporters of the arts as well.

Sponsorship and Corporate Philanthropy

While the most direct benefits from a sponsorship go to the party requesting the support, corporations are still very attracted to this type of partnership, especially if it’s with a nonprofit or another cause-based organization.

When corporations give back to organizations in their communities, it is an opportunity for them to build stronger connections while also improving their brand’s public image. They do this through the broader concept of  corporate philanthropy .

These days, businesses know that being philanthropically minded is important, not only to benefit the community around them but to attract younger waves of socially conscious employees and talent. In fact, 93% of employees want their companies to lead with purpose, proving they’re looking for more out of their employers than just compensation.

Employers who show that they also care about what’s going on around them, whether it’s through  matching gift programs ,  volunteer grants , or structured sponsorships, have a better chance at bringing in young, fresh-minded workers!

Through corporate sponsorships, businesses will offer their financial support in exchange for some sort of public recognition and association with the sponsored organization. While corporate sponsorships are often financial, some companies may choose to show their support through in-kind or media sponsorships.

Sponsorship recognition can range from thanking the corporate sponsor on social media to displaying a sponsor’s logo on different parts of a nonprofit’s website, to featuring the sponsor’s branding on printed materials at a fundraising event.

To find corporate sponsors to work with, nonprofits can:

• Contact local businesses
• Look for companies with similar values
• Search for potential corporate sponsors online
• Leverage existing connections
• Contact company human resources departments

Once a nonprofit finds a potential corporate sponsor, they can send a corporate sponsorship letter asking for the company’s support.

Subject: [nonprofit’s name] needs a hero like [name of business].

My name is [name], and I am the [position] of [nonprofit’s name].

[Short description of nonprofit, especially if you are not well known.] We work hard to raise money and help bring awareness to [cause]. As a leader at [company], you understand the pressing need for [solutions to the challenges in your community].

In an effort to solve some of these challenges, we’re organizing [event, project, or campaign] to raise funds. Our last similar initiative raised a total of [amount of money] and helped [physical impact of last campaign]. We are so proud of what we’ve already achieved, but we want to make this one even better. With the costs of [various costs], we need the support of generous businesses like you to get our project off the ground

I’m writing to ask you to sponsor [part of your event that needs sponsorship]. With [dollar amount], we’ll be able to [insert goal or achievement]. As a thank you, [nonprofit’s name] would also like to offer [incentive] and publically announce your partnership with our charitable organization.

To discuss our project and how you can get involved, please give us a call at [phone number].

I hope to hear from you soon. Thank you in advance for your generosity.

When you’re asking a corporation for a sponsorship , it’s important to emphasize how the partnership will benefit both parties.

As you can see in this letter, you start out by introducing yourself and your nonprofit. Use that space to talk about the positive impact of your nonprofit and how you are doing a lot of good in the world and your community.

Next, it’s important to remind the corporation that they also want to do good. Corporate philanthropy is a huge part of conducting business today because companies want to demonstrate that they’re socially conscious. Don’t forget to include some sort of incentive, whether that is an official partnership between your nonprofit and the corporation or something else. Associating their name with a nonprofit’s is a very attractive part of the deal, so make sure this is mentioned.

Subject: [organization’s name] wants to thank our favorite sponsor!

We at [organization’s name] cannot thank you enough for your recent donation of [donation amount] and your choice to begin this partnership with us. Without supporters like you, our [event, fundraiser, production, program, etc] wouldn’t be able to flourish.

We’re so excited to get started! With your sponsorship, we have already started to [initial use of money], and it’s only just the beginning. We hope to launch our [event, fundraiser, production, program, etc] on [date, time frame], and thanks to you it seems like we’re on track. We hope to see you there so you can see what you helped bring to life!

As we mentioned before, we’d like to offer you [incentive] to really show our true appreciation. To accept it, please [come to our offices, go to this website, call this number]. We just want you to know how much your sponsorship means to [organization’s name]. Supporters like you help us in ways you can’t even imagine.

If you have any questions about your sponsorship, or want to make some changes, please don’t hesitate to contact us at [email/phone number/website].

Thank you and see you soon,

[organization’s name]

When you’re asking another organization or individual to sponsor your event, you have to know that they’re going out of their way to help your team out. It’s important that you thank your sponsors after that initial donation is made in order to start the conversation between sponsor and sponsee. This relationship should be positive and engaging, so make sure to start off on the right foot.

Remind your sponsors exactly why their donation helped your cause with some physical examples of progress so far. Updating your sponsors on the status of your organization’s event is a great way to continue this relationship, as well.

Don’t forget to provide information on how they can receive the incentive that you originally offered. You don’t want them to think your organization gives out empty promises!

Subject: We couldn’t have done it without you.

Did you hear the news? Our last [event, fundraiser, production, program, etc] was a huge success, and we’d like to take the time and properly thank you. Your sponsorship not only gave the financial support [organization’s name] needed to see our idea come to life, but your unwavering support gave us the motivation to keep going.

With your help, our [event, fundraiser, production, program, etc] was able to [physical accomplishment]. It’s amazing what can happen when we all start to work together. We hope you are enjoying [incentive that you previously offered], and let us know if there are any concerns.

Thank you again for everything. Visit our website, [URL], to learn about future events and more ways for you to get involved. You can also email us at [email] or even give us a call at [phone number]. You’re now a part of our [organization’s name] family, so don’t be shy!

Best wishes and hope to see you soon,

This letter goes straight to the point and lets your sponsors know that your event was a success! This is extremely important as it lets them know that their donations made a significant difference in how the event turned out. Let them know what exactly went well, whether you surpassed your fundraising goal or had an unprecedented large amount of people show up.

Along with a clear description of your outcome, feel free to thank them as much as possible without being overbearing. What this letter does well is truly let your sponsors know just how much you appreciate them.

As you’re wrapping up the letter, remind them that this doesn’t have to be the end to your relationship. You should provide them with channels to further engage with your organization. They have already sponsored one event, so it’s likely that they’d enjoy being a volunteer or donate again for the next one.

About FundraisingLetters.org

FundraisingLetters.org is a project put together by Nexus Marketing and ECardWidget  as a way to help individuals and organizations across the world effectively communicate with supporters. Feel free to use our fundraising letter templates for your organization.

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How to Write an Education Sponsorship Letter

How to Write a Recommendation for a Student Loan

Education is expensive and any financial assistance is always welcome. If you are seeking a sponsor, you will need to write a letter that contains information about you such as your educational goals and plans for the future. You will also need to explain why you are seeking a financial assistance. A good education sponsorship letter can make the difference in obtaining a sponsor.

Address Letter

Address the education sponsorship letter properly by starting with the date, the full name of the individual and her title, such as "President" or "Chairman," if appropriate. Add the name of the company if this is a business entity. List the address including suite or floor numbers and include the zip code. Address the letter to "Dear (name of the person),". You may use first names only if you are personally acquainted with the person.

Introduction

Develop a first paragraph where you introduce yourself and who you are. This should be a clearly written sentence or two at the most. An example would be: "My name is (your name) and I am the captain of the math team at All American High School in Centerville, USA. Our school math team competes against other high school math teams but we also work with elementary school students to encourage their interest in math." Keep the letter writing clear, concise and to the point throughout the letter.

Outline Need

Write a second paragraph that explains what you need and why need it. For example: "Every summer our math team attends a math camp. This year the math camp is inviting elementary students to attend. We would like to offer three math camp scholarships to the elementary students that we work with as an incentive to improve their math scores. We would be grateful if you would consider contributing to our goal."

Return on Investment

Develop a paragraph that outlines what the sponsor will get in return if he provides financial support. An example of this is, "In return for your valuable support, we will place your company name on our math team game shirts. We have contacted the local news and they will be doing a story about math camp. We will also display a banner indicating that your company is a sponsor at the math camp."

Cost of Sponsorship

Next, write a paragraph that explains how much the sponsorship will cost such as, "We will need $300 before June to award these scholarships but we would be grateful for any contribution. If you would like to contribute to our math camp scholarship program, please complete the attached sponsorship form, which is attached to this letter, and a check made out to (school name or organization). The paperwork and check are needed by (deadline date)." Check your figures; make sure that the amount you are requesting is correct.

Finally, prepare a final paragraph that states your appreciation for their time and consideration. Provide a contact name and phone number where that person can be reached in case there are any questions. Close the letter with, "Respectfully yours," and your name and position in the organization, if appropriate. Proofread for spelling and grammar issues before sending the letter to the potential sponsor.

Tracking and Files

If you are sending out more than one sponsorship request letter, create a file to keep track of to whom letters were sent, the date and their response. You may have to send a second letter or follow up with a phone call. While positive sponsorship responses are helpful, be prepared for your letter to not have a return on the time and energy spent writing it.

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• Letters.org: Sponsorship Letter - Sample, Format & Writing Tips
• Penlighten: Sponsorship Letter Examples
• Keep the letter writing clear, concise and to the point.
• Check spelling and grammar.
• Check your figures; make sure that the amount you are requesting is correct.
• If you are sending out more than one sponsorship request letter, create a file to keep track of to whom letters were sent, the date and their response. You may have to send a second letter or follow up with a phone call.

Caroline Adams has been a professional writer and educator since 1980. She has published articles on health-care risk management and continuing education for health-care professionals. Her credentials include a nursing degree, a B.A. in pre-law, a M.A. in health-care law and a M.Ed. from DePaul University. She has taught at several colleges and universities in the Midwest including the University of Illinois and DePaul University.

Entrepreneurship

• Jul 18, 2022
• 10 min read

How to Write a Sponsorship Letter (with Examples)

Not sure where to start when it comes to fundraising? Start by drafting up a sponsorship letter using these tips and tricks.

Joanna Zambas

Content Manager and Career Expert

Reviewed by Hayley Ramsey

Asking for sponsorship can be daunting, but it is a necessary step if you need to raise some funds for an event, an organization or your  personal development . As you’re essentially asking a stranger for money, you’re going to need the right techniques to get the response you’re looking for.

Luckily, you have an effective tool to get started: a sponsorship request letter. This type of letter is the best way to get the introductions going and become one step closer to receiving a sponsor and form a beneficial partnership.

Read on to find out how to write a sponsorship letter, what information you should include and how to structure your letter to gain a successful sponsorship.

What is sponsorship?

To effectively receive sponsorship in any capacity, it’s important to first understand what exactly it is. Sponsorship is defined as the position or function or a person or group who vouches for, supports, advises, or helps fund another person or an organization or project. So, to put it plainly, when you’re asking for money or resources to support yourself, an event, or an organization you believe in, that’s sponsorship.

It’s important to recognize that sponsorship is about marketing at all levels, including digital marketing , for those requesting the sponsorship and for those who agree to sponsor the cause. Sponsorship is taking something as simple as an idea or a brand and making it marketable, competitive, and desirable for others to support!

What you give in return for sponsorship

When you ask a company to sponsor you and what you’re marketing, it won’t just stop with a smile and a handshake; sponsors will typically request something in return, and rightfully so. There should be some added benefit for sponsoring you in any capacity, so consider that as you are asking for sponsorship and have a few ideas in mind. Some things to offer in return for sponsorship could be:

• Sponsor logos on banners, programs or marketing materials
• Shout-outs during announcements
• A space to sell products or advertise services
• Branded event swag distributed in gift bags
• Speaking time at the event (if applicable)

Your sponsor may have requests outside of the above-mentioned items, but when it comes to what to provide in return for sponsorship, most individuals or organizations will fall in line with the above. Keep in mind, those sponsoring you will want to see some return on their investment, so think accordingly when considering what to offer in return for sponsorship.

How to find organizations that will support your cause

You don’t need to around cold calling hundreds of individuals and organizations that may be able to provide you some level of sponsorship; there’s a better way. Take the time to find organizations that will support your cause and target accordingly.

Let’s look at some steps you can take to ensure you’re going to attract sponsors that will truly appreciate supporting your cause:

Identify goals

Most importantly, establish what your goals are before you try to pitch anything to a sponsor. If it’s a fundraising event, ensure you know what the desired outcome is and how it will positively impact the organization you’re fundraising for. Taking the time to clearly identify what you’re going for will set you on the right path as you attempt to find employers who could echo your vision.

Offer a variety of packages

Once you’ve identified your goals, before you can hit the pavement, it’s important to create packages for your sponsors. You’ll cast a wider net if you’ll allow them levels to contribute that are already established. This provides your sponsors the ability to just pick and choose what best fits their personal or professional needs.

Consider creating packages like gold, silver, and bronze levels, establishing the gold as the most expensive and most rewarded package and trickling down accordingly. Each package should still provide a return on investment for your sponsors, but allowing a lower tier will help you attract more in the end.

Research potential employers

Requesting sponsorship in any capacity will require a considerable amount of research. Yes, you could send a carefully crafted letter out to 500 companies across the nation and hope that at least some of them bite, but why not take the time to research those you are looking to pitch your idea to and see if you can find similarities?

Perhaps there’s a global organization that shares your passion for wildlife, and this event would be right up their alley. Asking for sponsorship from this organization would be an easier sell than asking the steak shack down the street.

Find out if those you’re looking to request sponsorship from could share your same ideals, if they have sponsored similar things in the past, and, to the best of your abilities, their financial ability to sponsor at this time. You won’t regret doing a little research as you’re searching for organizations to support your cause.

Consider keeping it local

Nothing against global organizations, or those at a national level, they can absolutely contribute to your cause. Depending on your event, a consideration that must be made is keeping it local; the term “local” absolutely sells. Some organizations have a firm belief that they should “support local” and will only do business with organizations in their immediate vicinity.

Even the majority of consumers shop small to keep money local , so start local! This gives your cause a leg up if you’re in that location because they may have more bandwidth and finances to support your cause, as they are not supporting any at a national or global level. Capitalize on the surrounding organizations that may be looking to get in on the ground floor of a local event!

Don ’t rule out the small businesses

You may think your best bet is to hit up the largest organizations you can find because they will be able to provide you with the most bang for your buck. Don’t overlook those small businesses ; they might actually surprise you. When it comes to a small business, marketing can be tricky. Getting the word out about their specific business can prove difficult; sponsorship can alleviate those headaches. Small businesses will appreciate the event exposure and may be more willing to sponsor strictly because of the networking benefits .

What to Include in a sponsorship letter

As with any formal letter, you must stick to some strict layout and formatting rules to ensure that your letter is professional.

Your letter should contain the following elements:

• Sender ’s address — If you’re using a company letterhead, skip this step and move on to the next. If, on the other hand, it’s a personal letter, you should begin by typing your address at the top of the page.
• Date —Add the date after a line space below your address.
• Salutation —As with any formal letter, the reader you should be addressed properly. Therefore, you should open your letter with something like “Dear Mrs Smith”.
• Opening paragraph — This is where you will express interest in the reader’s sponsorship and try to  market yourself . You will need to captivate the reader and encourage them to continue reading, and the best way to do this is by listing the benefits. For example, you could say that through this sponsorship, the company will receive exposure to a broader market, which will drive more business to their organization.
• Middle paragraph(s) — Within the body of your letter, you should further explain the benefits and explain what else you can offer if they agree to sponsor you. For example, they will get their logo printed on your tickets, a stall set up at the entrance and a flyer placed in every goody bag. Provide a bit of background information, explaining why you need sponsorship and what you plan to gain out of it and list reasons why you contacted them and not another company. You should list any final details about the event (if you haven’t done so already) and explain how you work with sponsors.
• Final paragraph — Finish your letter by letting your prospect sponsor know how you are planning to follow. For example, you could say that you plan on calling up within the week to hear their thoughts.
• Closing — Finish off as you started with a professional “Kind regards” or “Yours sincerely”.
• Your name and signature — A letter isn’t complete without your name and signature. Keep it personal with a handwritten signature.

Tips for writing a sponsorship letter

1. find out who to contact.

There’s nothing worse than receiving a generic letter at the best of times, especially when a random stranger contacts you out of the blue asking for something from you. So, before you begin writing your letter, find out who exactly it is you need to reach out to and be sure to do some company research on them and address the letter to them.

2. Be personable

If you know that your cause is of interest to your potential sponsor, ensure that you include personality within your letter. For example, if you’re raising money for a charity that’s close to their heart, don’t be afraid to add this in your letter by saying something like: “I know how fond you are of XYZ and I admire your previous efforts in X, which is why I’ve decided to reach out to you and see if you can lend a helping hand.”

3. Don’t be pushy

While being personable is a must, being pushy is a definite no-no. You don’t want to put them off before you’ve even given them a chance to consider sponsoring you or your cause, after all! So, keep a friendly and polite tone throughout your letter.

4. Follow up

Your sponsorship letter is just legwork. To really “wow” your potential sponsors, you need to show that you really care. Again, this doesn’t mean that you should be pushy, but rather that you follow up with a friendly phone call or a quick visit to their offices to discuss potential partnerships in person.

5. Proofread your letter

As with any professional letter, you should read over your sponsorship request and fix any errors, misspelt words or typos. Nothing ruins an appeal for sponsorship faster than a poorly written letter, so make sure that it’s properly checked by multiple people in order to avoid mistakes!

6. Don’t attach leaflets, pamphlets or proposals

You don’t want to bombard your potential sponsor with an overload of information. Besides, who actually reads leaflets, anyway?! Instead, it’s best to hold back on full proposals until you have them on board.

Sample letters

To help you perfect your letter, we’ve created a few different sponsorship letter samples to get you on the right track. Although you shouldn’t copy them word for word, you can use these templates as a guide when producing your own letter.

Event sponsorship letter

Corporate sponsorship letter

Sports team sponsorship letter

General sponsorship letter

Food donations letter

Key takeaways

When it comes to sponsorship letters, the entire process can feel overwhelming. Remember a few key items when it comes to physically writing your sponsorship letter:

• Be a human and remember to be personable. Sponsors will want to know you believe in the cause too, so it’s okay to loosen up a little!
• Don’t be pushy and force a sponsorship. You want sponsors who truly want to support your cause — don’t strive for anything less.
• Give your letter a once over, then a twice over! Don’t send it in with simple errors; make sure your best version is going out to your potential sponsors.
• Keep in contact with those you’ve reached out to. Just because they didn’t say yes right away doesn’t mean it’s a no; be sure to follow up!
• Don’t get caught up in the details; while your sponsors want to know what exactly they are getting into, keep it clear and brief. You can get into the nitty gritty later!

Have you ever written a sponsorship proposal letter? What methods did you use? Let us know in the comments section below.

This is an updated version of an article originally published on 26 March 2019 and contains contributions by staff writer Shalie Reich.

Business Letters

Entrepreneurs

• Asking for Donations
• Fundraising

How To Write a Sponsorship Letter (+ Templates)

By Whit Hunter on March 20, 2024

Want to build an effective fundraising campaign?

Our team is here to give you more details and guides on how to grow your fundraiser.

Writing a sponsorship letter can seem tough, but it's an excellent way to get backing for your event, project, or organization. In this blog, we'll walk you through how to write a clear and effective sponsorship letter. 

We've also included templates to make it easier for you. You'll learn how to reach out to businesses or individuals in a way that grabs their attention and helps you get the support you need. 

Let's find out how to create a letter that leaves a lasting impression.

What Is a Sponsorship Letter?

When we're talking about how to write a sponsorship letter, it's key to understand what a sponsorship letter actually is. 

In short, a sponsorship letter is a type of letter you write to ask someone or a company to support an event, activity, or project . The support can come in different forms, like money, products, or services.

Sponsorship letters are not just about asking for help. They play a big role in creating strong connections between people or groups. 

Think of them as bridges. When you reach out with a sponsorship letter, you're not only seeking support but also offering a chance to work together. It can lead to a partnership where both sides benefit. 

You get the support you need, and the sponsor gets to be part of something positive, often getting their name out there in a good light.

Preparing to Write Your Letter

Before you start writing your sponsorship letter, you need to do some homework. Let's break it down into two main parts:

1. Researching Potential Sponsors

The first step is to look for businesses or people that make sense for your project or event. You want to find sponsors whose interests and values match up with what you're doing. 

For example, if you're organizing a local sports event, companies that sell sports gear or promote healthy living might be a good fit. Or, if your project is all about art, you might look for businesses that have supported art shows or community arts programs in the past. 

This research helps you find sponsors who are more likely to be interested in what you're offering because it matches their mission and past activities.

2. Understanding What Sponsors Look For

Now, think about what these potential sponsors want. When a company decides to sponsor something, they're not just giving away their money or products for nothing. They're looking for something beneficial in return. 

It could be positive publicity, a chance to reach more customers, or a way to show that they care about certain issues or communities. Your job is to figure out how your event, project, or activity can offer these benefits.

It's also important to understand that sponsors want to see their values and interests reflected in what they sponsor. For instance, a company that's all about environmental sustainability will be more likely to support eco-friendly events or promote green living.

Components of a Successful Sponsorship Letter

Once you've done your research and understand what your potential sponsors are looking for, it's time to start writing your letter. But not just any letter. 

To really grab their attention and get them to consider your request, your sponsorship letter needs to have certain key parts. Let's walk through what makes a sponsorship letter successful.

Personalizing the Letter to Focus on the Sponsor

First things first: write a letter about them, not just you. Instead of starting off talking about your needs, begin by mentioning something you admire about their company or a recent achievement of theirs. 

Shows that you've done your homework and you're not just sending the same letter to a bunch of different companies. It's like saying, "Hey, I see you and what you're doing, and I think we could do something great together."

Keeping the Letter Concise and to the Point

Your letter should be like a good conversation – engaging but not dragging on forever. Keep it short and sweet, sticking to one page if possible. 

You want to make your point without losing their interest. So, focus on the essential information: who you are, what you're asking for, and why they should consider your request.

Highlighting the Mutual Benefits for Both Parties

This part is crucial. Your letter should clearly explain what's in it for them. Remember, sponsorship is a two-way street. 

Talk about how sponsoring your event or project can benefit them, whether it's through positive publicity, reaching a new audience, or associating their brand with a good cause. 

Make it clear that you're offering them value, not just asking for a favor.

Providing Clear and Specific Details About Your Request 

Be clear about what you're asking for. Are you looking for financial support, products, or services? How much or how many? Then, explain exactly what their sponsorship will help to achieve. 

Will it fund an event that brings the community together? Will it support a program that helps young people learn new skills? The more specific you are, the easier it is for them to understand the impact of their contribution.

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Importance of a Clear Call to Action and Expressing Gratitude

Two of the most critical elements in your sponsorship letter are your call to action and your expression of gratitude. Your call to action should be easy, telling the potential sponsor exactly what step you want them to take next. 

Just as important is saying thank you. Even if they haven't agreed to anything yet, thanking them for their time and consideration shows that you value their potential support. 

It leaves a positive impression, which can make them more inclined to help now or in the future.

Writing Your Sponsorship Letter

Now that we've covered the key components of a successful sponsorship letter, let's explore the step-by-step process of writing it.

• Address the letter to a specific person if you can. Using someone's name, like "Dear Mr. Smith" or "Dear Ms. Johnson," makes your letter feel more personal and shows you've taken the time to research who you should be talking to.
• Quickly tell them who you are and what you're working on. It sets the stage for the rest of the letter.
• Here's where you talk about why you're writing to them specifically. Mention any connection to their company's values, past sponsorships, or interests that make them a good fit for your request.
• Be clear and specific about what kind of support you're looking for.
• Explain how sponsoring your project or event can benefit them. 
• Give them the specifics of your event or project. Include dates, locations, and what their sponsorship will help you accomplish. 
• Express your gratitude for their consideration and include a clear call to action. Tell them exactly what you want them to do next, whether it's to reply to your letter, call you, or visit your website for more information.
• End your letter with a polite closing, like "Sincerely" or "Best regards," followed by your name and contact information.

Templates and Examples Of a Sponsorship Letter

After learning about the ins and outs of writing a sponsorship letter, you might be ready to start crafting your own. But staring at a blank page can be daunting, right? 

That’s where templates and examples come in super handy. To make things easier for you, we've put together 3 editable templates. Each is tailored to a different type of sponsorship or event.

General Nonprofit Event Sponsorship

Subject: Partnership Opportunity: [Event Name]

Dear [Sponsor's Name],

I hope this message finds you well. I am writing to you on behalf of [Your Organization's Name], a nonprofit dedicated to [Brief Description of Your Mission]. We are currently planning an event, [Event Name], which aims to [Briefly Describe Purpose of Event].

We believe that [Sponsor's Company] shares values similar to ours, especially in [Mention a Specific Area of Interest/Value]. We are reaching out to see if you would be interested in sponsoring our event. 

Your support would be incredibly valuable to us, and in return, we can offer [Mention Specific Sponsorship Benefits, like Logo Placement, Speaking Opportunities, etc.].

Enclosed, you will find a detailed proposal of the event and the different sponsorship levels. We are excited about the possibility of partnering with you to make a significant impact.

Thank you for considering this opportunity and I look forward to working together.

[Your Name] [Your Position] [Your Organization's Name] [Contact Information]

Charity Fundraiser Sponsorship

Subject: Join Us in Making a Difference: [Fundraiser Name] Sponsorship

Good day! We're reaching out from [Your Organization's Name], where we strive to [Organization's Mission]. We are organizing a fundraiser, [Fundraiser Name], to support [Specific Cause or Project], and we need your help.

Your company, [Sponsor's Company], is known for its commitment to [Related Community Service or Value]. This is a great opportunity for your brand to be seen supporting a noble cause. 

In return for your sponsorship, we can offer [Specific Benefits, like Media Exposure, Event Booth, etc.].

Please find attached a proposal outlining the event details and how your sponsorship can make a difference. 

Thank you for considering this request. I am here to discuss how we can partner together for a successful fundraiser.

Best regards,

Educational Program Sponsorship

Subject: Support Educational Excellence: Sponsor [Program Name]

I am writing from [Your Organization's Name], where our mission is to [Brief Description of Mission]. We are launching an educational program, [Program Name], designed to [Objective of the Program]. To make this program a success, we are seeking sponsorship from dedicated companies like [Sponsor's Company].

Your support can help us [Briefly Describe the Impact of the Program]. In appreciation of your sponsorship, we offer [List Sponsorship Benefits, like Logo on Materials, Mentions in Press Releases, etc.].

Attached is a proposal with more details about the program and how your company can help. We believe that your support will make a significant difference.

Thank you for considering this opportunity to impact our community positively. I look forward to the possibility of partnering with you.

Warm regards,

Tips for After Sending Your Sponsorship Letter

After you've sent out your sponsorship letter, the work isn't over yet. Here’s what to do next. These tips will help you follow up with potential sponsors and keep the communication going.

• Give your potential sponsors some time to read your letter. If you haven't heard back in 1-2 weeks, send a polite follow-up email or make a phone call.
• When you follow up, keep your tone friendly but professional. Show your appreciation for their time and consideration.
• Sometimes, sponsors want to talk more about your event or cause. Be ready to answer their questions and share more details.
• Even if they haven't said yes yet, keep potential sponsors updated on your progress. It shows them you're active and committed.
• When you get a sponsor, thank them on social media. It shows appreciation and can encourage others to sponsor too.
• Talk about your event or cause on social media. Share pictures, stories, and why it's important. Tag potential sponsors to get their attention.
• Sometimes, the best way to meet sponsors is through people you know. Ask friends, family, or colleagues if they can introduce you to potential sponsors.
• Use social media to host a Q&A session. Talk about your event or cause and answer questions. It can get more people interested, including sponsors.
• Whether it's through emails, social media, or meetings, keep all your sponsors and potential sponsors updated on your plans and progress.

The Power of Sponsorship Letters

Sponsorship letters are a powerful tool. They're not just about asking for help, they're about creating partnerships. These letters can open doors to new possibilities for your event, cause, or project. 

They bring together organizations and individuals who share common goals. And, when done right, they can have a huge impact.

Remember, each letter is a chance to tell your story, to share your passion, and to invite someone to join you in making a difference. So, take what you've learned, use these strategies, and start reaching out. 

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About Whit Hunter

Whit Hunter is the co-founder of BetterWorld , the free, easy-to-use online fundraising platform. His passion for empowering nonprofits and tech expertise have shaped BetterWorld’s mission to make fundraising more accessible and efficient.

Whit's innovative vision has helped countless organizations raise more funds and reach their goals, driving BetterWorld’s ongoing success.

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Letters , Request Letters

Sponsorship Request Letter: Format & Sample Letters

Soliciting sponsorship is both an art and a strategic endeavor. A well-crafted sponsorship request letter not only serves as an introduction to your event or initiative but also acts as a persuasive tool, emphasizing the mutual benefits and potential collaborations . The stakes are high: the quality of your outreach often dictates whether potential sponsors perceive your proposal as a fruitful investment or merely another solicitation.

Professionals and organizations frequently grapple with the nuances of framing their sponsorship requests. To increase the likelihood of a favorable response, one must approach sponsorship with a deep understanding of its dynamics in the business landscape. Common missteps, however innocuous they may seem, can inadvertently diminish your proposal’s impact. This article delves into the anatomy of an effective sponsorship letter, offering insights and best practices to elevate your approach and maximize positive outcomes.

Sponsorship Request Letters

Request for Sponsorship Letter

A Request for Sponsorship Letter is a formal written appeal from an individual or organization seeking financial or in-kind support from corporations, businesses, or individuals for a specific event, project, or cause. Typically used for events such as conferences, sports tournaments, charity drives, and community projects, this letter outlines the purpose, benefits to the sponsor, and the sponsorship packages available, aiming to establish a mutually beneficial partnership between both parties.

Sample Sponsorship Request Letter

A Sample Sponsorship Request Letter is a template that individuals or organizations use to formally request financial or in-kind support from potential sponsors for an event, project, or initiative. This standardized format provides essential details about the event or cause, benefits to the sponsor, and different sponsorship levels. Typically, it's used when seeking collaboration with businesses or individuals to garner backing for various endeavors.

Sponsorship Request Letter

A Sponsorship Request Letter is a formal document sent by an individual, organization, or event organizer to potential sponsors, seeking support for an event, project, or cause. Typically, the letter outlines the purpose of the event or project, the benefits of sponsorship, and the specific ways the sponsor can contribute, be it financially, with in-kind donations, or other forms of support. Such letters are commonly used when seeking funding or resources to enhance the scope or reach of a particular initiative.

Sponsorship Request Letter for Event

A Sponsorship Request Letter for an Event is a formal written document sent by an individual, group, or organization to potential sponsors, seeking financial or in-kind support for an upcoming event. It outlines the details of the event, the benefits of sponsoring, and how the sponsorship will be utilized. Such letters are commonly used when hosting charity functions, community events, or other gatherings where external funding can enhance the event's success or reach.

What Is a Sponsorship Request Letter?

A sponsorship request letter is a formal written appeal directed towards potential sponsors. Its purpose is to articulate a clear proposition, inviting individuals or entities to support a specific event, initiative, or cause, either through in-kind contributions or financial backing. In return, sponsors typically receive certain incentives, promotional opportunities, or recognition, aligning with the value of their contribution .

Sponsorship Request Letter Examples

What is a Sponsorship Request Letter Template?

A sponsorship request letter template serves as a predefined format or blueprint for drafting a letter or email to potential sponsors. It streamlines the process by providing an organized structure, ensuring that essential elements are included, and offers guidance on how to effectively communicate your proposition. By using such a template, individuals and organizations can increase their chances of successfully securing funds or support from their desired sponsors.

Sponsorship Request Letter Template

[Your Name]

[Name of Your Organization]

[Street Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

Dear [Sponsor’s Name],

I am writing on behalf of [Name of Your Organization]. Since its establishment in [Year of Establishment], our organization has [Brief history, e.g., “dedicated itself to advocating for XYZ cause”]. Over the years, we have achieved [Specific achievements, e.g., “helped over 10,000 individuals, organized 50+ community events, and garnered recognition from major national bodies”].

We are gearing up for [Name of your event or cause] that will take place on [Date] at [Venue]. This initiative aims to [Specific objective of the event/cause]. However, to ensure its success, we are seeking sponsorship to help cover the necessary expenses and make a bigger impact.

Your support would not only greatly contribute to our cause but also offer [Potential benefits for the sponsor, e.g., “brand visibility among a diverse audience, promotional opportunities, and a chance to align your brand with a noble cause”]. While any contribution you deem suitable would be greatly appreciated, we have outlined several sponsorship tiers for your consideration [If you have specific packages or tiers; if not applicable, omit this part].

Should you have any questions or require further details, please don’t hesitate to contact me directly at [Your Phone Number] or [Your Email Address].

We sincerely hope you will consider supporting our cause. Your generosity would make a significant difference in our efforts to [Mission or goal of the event/cause].

Thank you for considering our request and for your ongoing commitment to community engagement.

[Your Signed Name]

[Your Name (typed)]

Essential Elements of a Sponsorship Request Letter

When crafting a sponsorship letter, it’s paramount to ensure you cover all the foundational elements that potential sponsors expect. Here are the key components of an effective sponsorship request:

• Follow-up Commitment: Communicate your intent to follow up on your sponsorship request. Indicate a specific date and time you’ll reach out, or even hint at an in-person visit to their premises. This proactive approach underscores the gravity you attach to the potential partnership.
• Activation Opportunities: Don’t merely specify the funds you seek. Demonstrate your understanding of how sponsorship works by outlining potential activation strategies. Offer examples that would resonate with both your audience and potential sponsors, such as product sampling, contests, or branding opportunities.
• Audience Insights: Sponsorship, at its core, is a sales and marketing endeavor. Thus, it’s essential to provide insights about your audience. Describe who they are, why they engage with your organization, and what they might offer in terms of value. An effective sponsorship letter articulates the demographics and behaviors of its audience since sponsors won’t engage without this key information.
• Rationale for Selection: Explain why you’re approaching this particular sponsor. Perhaps there’s a mutual contact who recommended them, or they have a history of supporting events similar to yours. Ensure you provide verifiable details, as authenticity is vital.
• Introduction & Opportunity: Begin by succinctly introducing yourself or your organization. Avoid lengthy historical narratives; instead, focus on being clear and concise. Highlight the unique opportunity your event or initiative offers to potential sponsors.

How to Write a Sponsorship Request Letter (Step-by-Step)

In the process of composing a sponsorship letter, it’s essential to incorporate all the vital components that prospective sponsors anticipate. The following are the pivotal elements for a compelling sponsorship request:

Part 1: Preparing Your Request

• Set Clear Objectives : Determine what you want to achieve with the sponsorship. A focused and specific letter signals clarity of purpose.
• Understand Your Needs and Passion : Convey to the potential sponsor the significance and impact of your event. Use compelling language to highlight past successes and benefits to the community.
• Identify Potential Sponsors : Research and list businesses, including personal connections. Small businesses and those deeply rooted in the community can often be great partners. Distributing this list among a team can lead to more personal outreach.
• Clarify Your Needs : Understand the type of support you’re seeking, whether in-kind donations, cash, or volunteer services.
• Specify Sponsorship Benefits : Outline the different levels of sponsorship and their associated benefits. This tiered approach can cater to businesses of varying sizes.
• Address the Right Person : Personalize your approach by addressing the letter to an appropriate individual, ensuring names and titles are accurate.
• Check Company Policies : Some organizations have specific charitable giving guidelines. Align your request with their established policies.

Part 2: Mastering the Format

• Study Existing Templates : Review online templates to understand format and content. While using them as references, craft a unique letter tailored to your needs.
• Maintain Professional Tone : Even if addressing someone familiar, a professional demeanor makes your request more compelling.
• Follow Standard Business Letter Format : A standardized structure lends professionalism. Ensure your letter is concise, clear, and formatted correctly.
• Conclude with Gratitude : Sign off by expressing appreciation, reinforcing the importance of the potential partnership.

Part 3: Refining the Content

• Craft a Strong Introduction : Start with a clear presentation of who you are and the essence of your request.
• Highlight Benefits for the Sponsor : Emphasize how the sponsor stands to benefit, offering varied options based on their capacities.
• Provide Supportive Data : Use statistics, like audience size, to underscore the value proposition. Discuss how you’ll recognize their sponsorship.
• Discuss Event Background : Offer a brief history of your event, emphasizing growth and previous successes.
• Engage Personally After Sending : A follow-up call or visit can solidify a connection. Remember to schedule appointments and express gratitude for any support received.
• Proofread Diligently : Ensure your letter is free of errors. A polished, professional letter will always be more effective.

[Your Letterhead]

Date: ______________

[Recipient Address]

Dear [Recipient Name],

I’m delighted to share that I have been selected to represent our state at the upcoming Miss Environment USA contest. This esteemed event aims to highlight environmental awareness and advocacy, and I am honored to be one of the contenders.

The competition is set to be a significant event with 50 to 100 talented women vying for the title. It is anticipated to attract a global audience, with estimates ranging from 200,000 to 300,000 viewers. The event will be broadcasted internationally, amplifying its reach and impact.

By sponsoring me, your organization will have the unique opportunity to gain exposure on a grand scale. All sponsors will be acknowledged during the event and will be featured on the official event website and associated promotional materials.

Here are some sponsorship options for your consideration:

• $__________ For your name, logo, and a brief description.
• $__________ For your name and a brief description.
• $__________ For your name and logo.
• $__________ For a mention of your name.

Should you find this opportunity aligns with your organization’s objectives and values, please get in touch with me at [Your Contact Information]. Any contribution will immensely help in covering the associated costs and furthering my participation in this prestigious event.

Thank you for considering this request. I genuinely hope for your positive response and support.

With warm regards,

[Your Signature]

[Your Typed Name]

Sample Sponsorship Email

Subject: Collaborative Opportunity with Nike

Dear Salah,

At Nike, we’ve always been admirers of your exceptional talent and dedication on the football field. Your achievements stand as a testament to your hard work and passion for the sport.

We are excited to introduce a brand-new line of sports products and apparel, designed with athletes like you in mind. Given your stature and influence in the world of football, we believe a collaboration would be immensely beneficial for both parties. Furthermore, we are launching a campaign aimed at empowering and inspiring young footballers, and we envision you as the ideal ambassador to lead this initiative.

Your journey and achievements have not only been a source of inspiration for us but for countless aspiring athletes worldwide. We believe that together, we can make a lasting impact and inspire the next generation of footballers.

We would be honored to discuss this opportunity further and eagerly await your response.

Warm regards,

[Your Name] Nike Inc.

When Not to Send a Sponsorship Request Letter

Before putting your letter in the mail or hitting the send button, it’s crucial to evaluate whether it’s the right time and situation to reach out for sponsorship. Here are circumstances under which you might reconsider sending that letter:

1. Tight Deadlines

If you’re working against a tight timeline, it may not be the best moment to seek sponsorship. A rushed request could reach the potential sponsor too late, making it impossible for them to assist. Even if they’re interested in supporting you, a lack of foresight on your part might dissuade them from collaborating. Proper planning is key.

2. Incomplete Audience Information

It’s imperative to include comprehensive audience data in your letter. While you may be intimately familiar with your audience demographics and behaviors, potential sponsors are not. Omitting this critical information could weaken the impact of your request and lessen your chances of securing sponsorship.

3. Lack of Prior Relationship with the Sponsor

Building a relationship with a potential sponsor before formally asking for support can significantly increase your chances of success. Remember, sponsors receive numerous requests, and those from unfamiliar sources are more likely to be overlooked or discarded. If you haven’t established a connection or rapport with a potential sponsor, it might be more strategic to nurture that relationship first before making a formal request.

Best Practices for Writing a Sponsorship Request Letter

To enhance the impact of your sponsorship request letter, adhere to the following seven best practices:

1. Skip Unnecessary Pleasantries

Ditch generic greetings like “To whom it may concern.” Also, eliminate superfluous pleasantries such as “How are you?” or “Hope this finds you well.” Dive straight into the purpose of your letter.

2. Propose a Specific Time for a Follow-up

Approach potential sponsors with confidence. Suggest a specific time frame for a follow-up call or meeting. Given the busy schedules of many corporate professionals, providing a concrete timeline can be advantageous. If there’s no initial response, don’t hesitate to reach out again, and always be gracious, regardless of the feedback.

3. Seek Feedback, Not Just Funds

Instead of solely focusing on monetary support, invite potential sponsors to share their insights or expertise. This approach demonstrates that you value their perspective, not just their wallets.

4. Be Concise

Aim to keep your letter to a maximum of one page. If it’s lengthier, consider trimming it down. Many potential sponsors have packed schedules and limited time to sift through lengthy documents. Clarity and brevity are crucial.

5. Prioritize the Sponsor’s Perspective

While it’s essential to introduce yourself or your organization, the bulk of the letter should emphasize the potential benefits for the sponsor. Limit your introduction to a couple of sentences and devote the rest of the letter to detailing how the sponsorship can be mutually beneficial.

6. Personalize Each Letter

If you have a list of potential sponsors, ensure that each letter is tailored to the specific recipient. Avoid generic greetings like “Sir” or “Madam.” Instead, research and identify the appropriate contact within the organization and address your letter directly to them. While personalization might be more time-consuming, it’s undoubtedly more effective.

7. Start with a Strong Lead

The opening of your letter—often referred to as the “lede”—is vital. If you have a pre-existing connection with the sponsor, such as a recent meeting at an event, lead with that connection. Establishing this link early on can set a positive tone for the rest of your request.

Pitfalls to Avoid in Your Sponsorship Letter

When crafting your sponsorship letters, sidestep these common pitfalls:

• Premature Agreements: Avoid including a sponsorship agreement that requests a contract or signature in your first communication.
• Presumptive Demographics: Don’t make assumptions about the sponsor’s key demographics or target audience.
• Generic Salutations: Bypass generic greetings like “To whom it may concern.” Always direct your letter to a known individual.
• Overemphasis on Need: Highlight mutual benefits instead of merely focusing on your needs.
• Unrequested Images: Unless specifically asked, steer clear of sending images, especially those of program participants or stakeholders.
• Unsolicited Materials: Wait before sending extra items such as proposals, samples, and pamphlets unless they’ve been expressly requested.
• Asking for Freebies: Exercise caution when asking for free products, especially in the context of in-kind sponsorships.
• Sponsorship Tiers: Refrain from laying out detailed sponsorship levels in your initial letter unless you’re certain they align with the sponsor’s interests.
• Exact Financial Figures: Hold off on specifying exact financial amounts in your initial outreach. It’s often better to initiate a dialogue first.

Types of Sponsorship Letters

There are several types of sponsorship letters. Below is an overview of these letters:

Event sponsorship letter

When writing this letter, highlight the event, location, theme, and date. After that, go straight to sponsorship. Mention ample sponsorship options. Ensure that your letter is straight to the point and commence with all your existing supporters.

Sponsorship acknowledgment letter

This type of sponsorship needs you to be sincere and unique. Whatever you write in this letter should come from your heart. Tell more about the donation you require. Mention other engagement opportunities to make them choose the best way to sponsor you. Last but not least, make sure you send your letter promptly.

Sponsorship levels document

The sponsorship level is categorized primarily: the silver sponsorship level, the bronze sponsorship level, and the Gold sponsorship letter. While writing this letter, you can mention a few king-don donations incentives. Make sure you create a hierarchy of giving levels and entail a place for donors to state their giving level.

Sponsorship letter requesting for volunteers

To write this letter effectively, you should consider some best practices, such as tying your recipient to your cause and asking exactly what you require from your sponsor. Besides, explain why you need a sponsor, and do not forget to explain why you need the volunteers.

Sponsorship letter requesting in-kind donations

When writing this letter, make sure you elaborate on your fundraiser, be specific, thank the sponsor in advance and highlight the previous year’s success.

Sponsorship letter requesting monetary donations

Here you need to exercise several best practices, such as highlighting mutual benefits, referring to the previous success, addressing the correct person, and providing a way for them to get in touch quickly.

Sponsorship letter for auction items

This kind of sponsorship needs you to talk about your last auction, entail a form, get specific with your request, and ensure that you include an event invitation.

Corporate sponsorship letter

There are several excellent practices you must consider when writing a corporate letter. These practices include knowing your audience, mentioning your contact details, mentioning common goals, and attaching the sponsorship level document.

Sponsorship letter for food

The sponsorship letter requires you to be strategic to conquer your sponsor, and you must also be complimentary because being flattery is crucial. Similarly, you must include an estimated headcount and space out your requests.

Sponsorship letter for sports club

To earn excellent results from this specific letter, you must brag about your team, choose an athlete with the club’s core values, and narrate their story. Furthermore, you must explain how you will use the funds. And use advertising as an incentive.

Sponsorship letter for students, PTAs as well as students

This kind of letter needs you to focus on your students, understand what you need from the sponsor, cast a broad net, and twist the template based on the audience.

Church sponsorship letter

When writing this kind of letter, make sure that you link it on a personal level, narrate your story, get specific, and thank them for considering your request.

When working on your event sponsorship letter, you must ensure you highlight your event, generate ample sponsorship alternatives, ask what you need, and commence with the supporters you already feature.

Sponsorship Request Letter Sample

Sample Letter for Sponsorship

Sample Sponsorship Proposal Letter

Visa Sponsorship Letter

This is a letter written by an individual that is sponsoring your visit to another state. This letter is important because if you do not show proof of your funds or fail to provide a convincing reason why you need to travel to that particular state, then this letter will tackle the problem for you because it has all the information the embassy may require.

Family and Friends Sponsorship Letter

Bank Sponsorship Letter

This a letter written to a bank by an organization seeking for financial support, with this, an individual has a higher chance of getting the monetary help he or she needed.

High School Sponsorship Letter

This is a letter written by a school or a student to ask for sponsorship from companies or organizations, if the school was facing some financial problems then the organization in question offers them the sponsorship, this will help the school run smoothly.

Vendor Sponsorship Letter

Requesting Employer Support and Financial Sponsorship Letter

Training Sponsorship Letter

Charity Golf Tournament Sponsorship Letter

Sample Letter to Sponsors

Sponsorship Letter Format

Sponsorship Confirmation Letter Template

This is a letter written by the sponsors to those who request for sponsorships to let them know that their sponsorship has been granted. It helps the sponsors to mention everything that should be included in the letter.

Request for Sponsorship Email

You can ask for a sponsorship politely by using the correct structure. Otherwise, it will not sound professional. Commence your letter with a specific date, sponsor’s name, then address. Ensure that you keep it short, end with gratitude and send a snail email.

When asking for sponsorship, avoid waiting until your event is due to ask for it. Furthermore, suppose you know the amount you require, ask for it straight away. And try and follow up if there is no feedback.

Sponsorship email refers to a rented email address owned by an individual featuring many contacts. In many cases, you can always negotiate with the owner to send emails on your behalf.

You can easily ask for a sponsor in an email by offering them a reason to open up, seek their professional opinion, and mention how well connected you are.

Below are excellent companies to ask for sponsorship: Airlines Major retailers Beer brands Food brands Insurance companies Grocery chains Hotels Banks

There are multiple benefits a sponsor is likely to get in return, such as: In-house resources and knowledge Post-event interaction platform Brand increased credibility Chance to reconnect with the existing customers Direct face time with the prospects Benefits over absentee rivals Boosted vendor relationships Brand building Highlighting a service or product offering Focused content strategy Lead generation Audience insights Return on investment

Final thoughts

Sponsorship will make you get potential sponsors for your event. With the detailed post above, there is no doubt you can draft your sponsorship letter now. When you use infographics, best practices highlighted above, and templates, you will write your next sponsorship request letter perfectly and get potential sponsors for your event.

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How to Write a Sponsorship Letter (With Free Template and Examples)

Susanna fleming.

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Table of contents.

I recently had a conversation with a young nonprofit founder who was new to the fundraising world.

As I shared a few of my favorite tips and tricks for the fundraising process, she offered up a question that I'm sure many of us have asked before.

How do I establish long-term relationships with financial partners and investors?

This, my friends, is at the very heart of nonprofit fundraising .

While an aggregate of one-time donations can certainly sustain a nonprofit for some time, long-term relationships with key partners are essential to your nonprofit's financial stability, growth, and ability to make a lasting impact.

With this goal in mind, I introduced my friend to one of my favorite tools for connecting with new prospects: the sponsorship letter.

What is a sponsorship letter?

While standard donation letters are written to request financial support, sponsorship letters request strategic partnerships with businesses and individuals.

These strategic partnerships usually include financial support in exchange for incentives, creating a win-win situation for both your nonprofit and the supporting brand or organization.

Importantly, sponsorship letters are not typically effective when we view them as a complete proposal.

The sponsorship letter's goal should be to pique potential partners' interest , hopefully leading to a meeting or follow-up phone call in which you can present a full proposal.

Think back to your days in an elementary school cafeteria. Perhaps your parents always packed Gushers fruit snacks in your paper bag lunch when you actually wanted Cool Ranch Doritos.

You could ask a different friend to share their Cool Ranch Doritos with you each day, or you could get strategic.

You could find a classmate who would rather have Gushers every day than their daily bag of Doritos, pass them a note in class suggesting a deal, and initiate a long-term, mutually beneficial relationship.

This is a rather simplistic example, of course, but it helps paint a picture of the kind of long-term relationships that sponsorship letters seek to create.

What kind of incentives can you offer?

What kind of incentives should you offer potential sponsors?

To answer this question, you have to begin by asking how you can provide value to their brand or organization.

If you want to pitch incentives that sponsors want, you must think beyond logo representation. Ninety percent of the time, the best incentive you can offer is a shared target audience.

Let's say you are hosting a 5k fundraising run to help raise money for your nonprofit's animal shelter, and participants are invited to register their dogs as running buddies.

As you consider which sponsors may be willing to provide post-race treats, take a moment to think about organizations that would benefit from sharing your marketing real estate.

Perhaps a local pet store would like to promote its products with the dog community by offering dog water dishes at the finish line.

Maybe a peanut butter brand (a favorite of both dogs and humans) would see an increase in sales if they gave out free samples to participants.

Other marketing opportunities for your sponsors may include:

• An opportunity to speak at an event, or a fundraising gala
• Social media shout-outs
• Including the sponsor's name on all event communications
• Podcast advertising space
• Advertising space in an event program
• VIP experiences (reserved seating or special treatment)
• Employee engagement (volunteer days or team-building events)

As you can see, a shared target audience can be a powerful incentive for potential sponsors!

→ Learn the ins and out of optimum fiscal sponsorship for nonprofits - how it works, what the best practices and potential risks are, and more!

Sponsorship letter template

Once you have determined which kind of incentives you can offer potential sponsors, it's time to get writing!

Because the most effective sponsorship letters offer specific incentive examples that include a shared target audience, it is best to avoid sending a copy-and-paste email to a mass list of businesses.

Instead, carefully select which businesses you would like to approach and begin crafting letters for each one. This can be time-consuming, of course, but it is worth it!

There are several templates you can use to write a sponsorship letter, but you will want to follow these basic principles.

• Begin your letter by addressing your potential sponsor personally. Avoid pleasantries such as "To whom it may concern," and try to use first names and titles. This may require research, but it will increase the likelihood that your letter will be read. 
• Take time to explain your nonprofit's mission , history, and unique contribution to the world, but keep this section brief. You want the main portion of your letter to focus on the incentives you can offer your sponsor. 
• Show your potential sponsor that you have done your homework. Offer research about your target audience and explain why your potential sponsor would benefit from having access to this audience. 
• Give examples of creative marketing incentives you can offer or have offered sponsors in the past. This will help your potential sponsor feel more confident in moving forward. 
• Finish the letter with information about how and when you will follow up. This letter is meant to serve as an introduction to your proposal for sponsorship, so the ball is still in your court.

→ Learn about the importance of nonprofit innovation , how nonprofits can begin to innovate, and more from our conversation with Nathan Hill of NextAfter!

Example of a sponsorship letter for an event

Now that you understand the general flow of sponsorship letters, here is an example of a letter that you can send when you are looking for event sponsors.

Sponsorship letter for event:

Dear Jessica,

I hope you are doing well. My name is Susanna, and I am the Philanthropy Coordinator at Paws for a Cause. We are dedicated to improving the lives of dogs through rescue and rehabilitation and by promoting responsible dog ownership. In July, we will be hosting our "Tails on the Trail 5k," and we are looking for potential partners to sponsor this event.

The majority of runners who will be participating in this 5k are environmentally conscious individuals who are highly committed to the health of their dogs. Many of our supporters are also passionate about shopping locally. I believe that they would be highly interested in the variety of organic dog food options that The Green Pet Pantry offers. At our past 5k events, we have offered sponsors an advertising booth and a speaking opportunity during the post-race festivities to promote awareness for their organizations.

This year, we are in need of sponsors who would be willing to provide post-race snacks. I think your organic dog treats could be a perfect fit, and you would have an opportunity for exposure with many potential new clients.  

I plan to follow up within two weeks via phone call. Until then, feel free to reach out if you have any questions! I'm looking forward to connecting.

Susanna Philanthropy Coordinator

Example of a follow-up letter

If you called your potential sponsor and did not hear back, you may want to send one additional follow-up letter. Here is an example letter.

Sponsorship letter follow-up:

I hope you are having a great week. I wanted to follow up about the letter I sent you a few weeks ago regarding our "Tails on the Trail 5k" in July. As you know, The Green Pet Pantry is a favorite destination for environmentally conscious customers who love to feed their dogs healthy food, and this is precisely the kind of person who will be running our 5k.

Since I last reached out, we have secured sponsors for three finish-line booths, but we are still looking to partner with organizations that align with our mission and cause. We are hoping to gather dog treats or other goodies to hand out to finishers, and we think your organic dog treats would be perfect! In exchange, The Green Pet Pantry will receive a booth and a brief speaking opportunity during the post-race party.

It would be wonderful to receive your support as we take action to improve the lives of dogs in need! I would love to chat about this opportunity. Please feel free to reach out at [phone number].

→ Discover ten strategies to bring in major gift fundraising that you can implement today!

Write a standout sponsorship letter

Sponsorship letters may feel intimidating at first, but they are powerful fundraising tools that help you develop long-term, mutually beneficial relationships.

By doing your research, offering the right incentives, and helping future sponsors understand the benefit of a partnership, you will create strategic relationships that help your nonprofit accomplish its mission. 

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How to Write a Letter Requesting Sponsorship

Last Updated: February 21, 2024 Fact Checked

This article was co-authored by Ernest Sturm . Ernest Sturm is a Marketing Expert and the Owner of Runway Influence and Runway Waiters, as well as the President of Runway Collective. With over 10 years of experience as an entrepreneur, he specializes in producing social media campaigns and social brand activations. Runway Influence has a 5-star rating and partners with luxury brands and top influencers. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 6,615,480 times.

If you're hoping to get someone to sponsor your event or something else you're doing, you should write a sponsorship letter. Your letter must convince the sponsor that it's worth contributing and clearly outline the benefits the sponsor gets, presenting an executive summary that details your event or mission. Writing a proper sponsorship letter can make all of the difference between securing the sponsorship or being ignored.

Things You Should Know

• Research the exact kind of sponsorship you're seeking. Reflect on what skills and experience you can offer a business.
• Write your letter in formal business format. Read through sample sponsorship letters to get an idea of the gold standard.
• Be sure to include details on what the business can earn from offering you sponsorship and proofread before you wrap things up.
• Your pitch should always be tailored to the specific sponsor you're meeting, depending on their size and probable budget.

Preparing to ask for Sponsorship

• Sponsorship letters should be specific and focused. If they are too vague or you don't know what you're seeking or why, they won't be very effective.
• Understand why you want to meet the goals. Sponsorship requests are more successful if they are accompanied with a sense of purpose or passion. Convince people why it's worth giving time or money to this cause, perhaps by telling them a story about how the cause has helped someone or the community

• Make sure to include businesses or people on the list with whom you or others who work with you have a personal connection. Never underestimate the value of personal connections. [1] X Research source
• Don't overlook small businesses or those that don't have storefronts. They might be willing to give, too. Remember that you can play up the "local" angle. Hometown businesses often see an advantage in remaining connected to their communities.
• If you are working on a team, divvy up the businesses on the list and give each team member the task of contacting some of them, so each gets personal outreach.

• Cash or in-kind donations are both possibilities. In-kind donations mean the business donates materials or products that can be used at the event instead of just giving money. Sometimes these take the form of services not tangible goods.
• Perhaps you are willing to take volunteer work instead of a product. Either way, you need to be very clear in what you're seeking - specifically.

• Decide sponsorship levels. You should clearly outline the different benefits achieved by different levels of sponsorship. People who give more should get more.
• An advertising banner, a public announcement about the company or sponsorship, and the company's logo appearing on a website or in promotional materials or programs are all examples of benefits you could offer.

• Often, the proper person will be the person who runs the company's Human Resources Department or its CEO. You should call the company or look on its website and determine who handles sponsorships. Don't guess at this. To be effective, the sponsorship letter absolutely must be addressed to the right person. Get the spelling of their name and their title right.
• You should also figure out if the organization has a charitable giving policy so you don't waste your time and can align your request with the policy. [2] X Research source

Understanding the format

• Don't copy a sample letter too closely, though. You need to tailor your letter to the organization you're writing to so it sounds personal and not too formulaic. [3] X Research source
• For example, if you know a CEO has a personal background that relates to your cause, you can personalize the letter to that person. You should know the background of the people or companies you're soliciting, and you should tailor the letters so they feel personal.

• Put the letter on formal letterhead that has the logo and name of your organization. This will make your request look more professional. If you're asking for a sponsorship for yourself, you could still create professional letterhead that has your name at the top in a nice font.
• If you're writing to a business or other organization, more formal is best. If you're writing to a family member or friend, you could be less formal, but you still shouldn't be so casual you sound disrespectful. Whipping off an informal email is unlikely to get good results in either case.

• Start the letter with the date, and then the sponsor's name and address.
• Then, after a space, put the salutation: Dear (Name of the person) and a comma.
• Keep it short. Keep the sponsorship letter on one page. People are unlikely to have time to read more. Most people being solicited will give about a minute to your sponsorship letter. So in addition to keeping it on one page, make sure the language is concise and clear. [4] X Trustworthy Source Purdue Online Writing Lab Trusted resource for writing and citation guidelines Go to source
• Send it snail mail. Email requests make it seem like you didn't take much care when sending it.

• End with a respectful, professional salutation, such as: Respectfully, and then your name and title. Sign it personally.
• Include other materials. You might want to provide a printed flyer with your sponsorship letter to provide background on your event or company. This will provide additional credibility and may make the business feel more comfortable in supporting you.
• Similarly, if your organization has received news coverage, you could include a sample news article to back up what you've done.

Perfecting the Content

• Don't assume people know who you are or what your organization does. Explain those things, clearly. Begin with a description of the company (if it's a corporate letter) or yourself (if it's for personal sponsorship). For example, such-and-such firm is a nonprofit organization committed to rehabilitation... etc.
• Highlighting a few accomplishments right away will make it clear why it's not a risk to give you sponsorship. Make it very clear how the money will be specifically used.
• In the second paragraph or first, you need to make the direct request for sponsorship and explain why you are seeking it.

• If the sponsors will get good publicity out of the sponsorship, for example, explain how. Be very specific: Will the event be televised? How many people will be attending? Will there be VIPS? If other prominent companies or their competitors are sponsoring your event, you might want to mention that.
• Give the sponsors options. They will like the fact they have different choices to match their individual needs or budgets.

• Also don't forget to thread in an element of emotional appeal - a personal story of someone who will be helped, for example, if said briefly (in a sentence or two) can be very moving.
• Explain how you will give the sponsors recognition for their sponsorship. Perhaps they can have free booth space at your event in exchange for sponsorship.
• Provide the essential details of the sponsorship deal that they will need to make their decision. Don't forget to include contact information. You might want to also include a self-addressed, stamped envelope to make it easier for them to respond. Don't forget to include the date you need a response by.
• Ask the sponsors how they prefer to be recognized. For example, how do they want their name to appear and do they want to be recognized? Offer possibilities but never assume. Ask.

• For example, if you're writing a letter for a charity, you should explain the background of the charity, such as when it was founded, who runs it, who it serves, and any awards or accomplishments it's received.
• Show don't tell. Don't just tell us the group or event are good or worthy. Convince us through showing details – evidence that backs up why or how the event or group are good or worthy. Evidence is more persuasive than superlatives, generally.

• You could call or stop by if you don't get a response in 10 days. Remember though that many CEOS especially will be very busy and could be annoyed. So you might want to schedule an appointment or call first.
• Make sure that you convey excitement about your project. Avoid anything negative. You don't want to sound like you're begging or trying to put a guilt trip on them about donating..
• If the answer is “maybe,” don't feel bad about following up. Just don't do it immediately or too much or you might become annoying.
• Never be presumptuous. Don't assume they will give you a meeting or sponsorship. Simply thank them for their consideration.
• Don't forget to send a thank you note if you get a sponsorship.

• Check punctuation . Many people don't know how to use commas or apostrophes properly. The little things matter here.
• Print out a copy of your letter, set it down, and read the hard copy in a few hours. Sometimes the eye gets so wedded to online content that it can be easier to miss typos if you're reading it online.
• Make sure you send it with proper postage in a professional business looking envelope.
• 7 Here is an example: Your Letterhead (if applicable) Date:____ Address: _________ _________________ _________________ Dear Mr. / Ms. / Mrs. _______ Recently, I was invited to compete in Miss USA State Preliminary Competition. While at the State Preliminary Pageant, I will have the opportunity to be chosen as the state's representative to the Miss USA National Pageants. I would be grateful if you helped in sponsoring me in Miss Colorado USA for my chance to win. More than 20-50 women will be competing with me. This event will be televised regionally with an anticipated audience of 2 to 300,000 and all my sponsors will be named in the pageant and on future productions website. The amount a sponsor may contribute is flexible. You could assist me through one of the options listed below. $____ – Your name, description, and logo $____ – Your name and description $____ – Your name and logo $____ – Your name If you are interested in sponsoring me, please get back to me at ___________________.

Thank you very much for your time. Sincerely, Signed Name Typed Name

Community Q&A

• Find a key contact person rather than a secretary or other third-party. Thanks Helpful 0 Not Helpful 0
• Do not be demanding. Ask politely. Thanks Helpful 0 Not Helpful 0
• Unless you have exceedingly beautiful handwriting, type the letter. This will make it look more professional. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• Approach the sponsorship as a partnership: you have something they need, and they have something you need. Don't be afraid to negotiate, and always act like a professional.
• Ask a friend or family member to check your letter for any grammatical errors.

You Might Also Like

• ↑ http://4h.ucanr.edu/files/131483.pdf
• ↑ http://bmes.seas.ucla.edu/uploads/5/4/7/6/54763313/sponsorship_proposal_15-16_v0.pdf
• ↑ https://www.letters.org/donation-letter/sample-sponsorship-request-letter.html
• ↑ https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/basic_business_letters/index.html

About This Article

To write a letter to a potential sponsor, address it to the CEO or head of HR. Introduce yourself and explain your company and cause in the first paragraph, then state clearly that you’re looking for sponsors. Outline benefits that would come with their sponsorship, such as advertising or networking opportunities at an event. Include a few facts to appeal to their logic, such as the size of the audience they’ll reach. Thank them at the end and proofread, then sign it by hand and mail. To learn how to choose a tone for your letter or how to outline your points, continue reading the article! Did this summary help you? Yes No

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Writing a Useful Sponsorship Letter (Free Samples)

If you are looking to get a sponsor for your event or anything else you are doing, you should know how to draft a great sponsorship letter to convince them to offer their support. Basically, a sponsorship letter is a letter written to a business or an individual asking them to contribute to an event, provide long-term support or fundraising initiative. A sponsorship letter, also referred to as a sponsorship proposal, is a chance for you to secure funding from your sponsor of choice.

The letter is written to convince the potential sponsor that what you are planning to do is worth supporting and should clearly outline the benefits that they stand to get from offering their support. Remember that you are not only asking them for money, of course but also telling them how their contributions would be used while incentive’s them to consider offering you their support. Drafting a great sponsorship letter can make all the difference between being ignored or securing the sponsorship.

What is a Sponsorship Letter

A sponsorship letter also referred to as a sponsorship proposal, is a letter written to prospective sponsors to secure funding for an event or anything else that one is planning to do. A sponsorship letter is not all about asking for money, but it is a way of explaining to the potential sponsors how their money will be used while incentivizing them to consider giving.

How to Write a Sponsorship Letter

The key elements of a sponsorship letter include: 

An introduction about yourself and your opportunity

When writing your sponsorship letter, this is not the time for you to write all the details about your organization, what you do, your history, and how much money you are looking to get to accomplish your goals. Instead, you should use the introduction part of your sponsorship letter to describe who you are with a brief introduction about your organization.

The reason for your writing

Inform the potential sponsor of your reason for writing. Inform them of their corporate goals that are in line with yours. Do they have a history of sponsoring events like yours? Is your audience important to them? Is your main contact involved in organizations like yours?

This is your chance to show the potential sponsor that you have done your homework and that you are not just sending thousands of letters to any organization that you come across.

Information about your audience

This is a chance for you to stand out! Sponsorship is all about sales and marketing, and both require one to have a target customer to work with. Do you know your potential sponsors’ target audience? This is your chance to prove it to them. 

Your sponsorship opportunities and your activation

Rather than focusing on the amount of money you are looking to get from the sponsor, you should use your sponsorship letter to show your potential employer that you understand how sponsorship works. Give them some examples of activation ideas that they and their audience would love.

Show them some of the things you can offer them, such as branding, product placements, sampling, contests, etc. Be clear and specific about the way you work with sponsors and how they can add value to your audience.

A mention of when you will follow up

Let your potential sponsors know that you will be following up on the letter and be specific on when you will do so. Inform them that you will be calling them on a specific day or when you will be visiting their office to discuss the sponsorship more.

When Not to Send a Sponsorship Letter 

There are some instances where a sponsorship letter can do you no good; these include:

When you have no prior connection with the potential sponsor: Every day, organizations are looking for sponsors for their events. Maybe they won’t be sending their letters to the same sponsor, but the story is almost the same in all the applicants. 

Any sponsor who is well known to sponsor organizations will, in most cases, have piles upon piles of letters and endless emails. Having a prior connection with the sponsor or with someone that they already know will help set you apart from the rest. 

When you don’t know much or if you have forgotten about your audience data : When you are looking for a sponsor, it is advisable to choose one that at least you have some common areas with – be it a similar goal or the same audience. You may know your audience well enough, but the sponsor has no way of getting the same information if you leave out your audience data. 

When you have a tight timeline : If your event is almost due, then you might as well forget trying to get a sponsor at this point. By the time the letter reaches them, it would probably be too late for them to do anything. They could want to help you, but a tight timeline might hinder them from doing so.

What Can you Offer the Sponsor in Return for their Sponsorship?

There are several things that one can choose from to offer their sponsor in return for their sponsorship.

These include:

• A booth at the event
• Social media shout-outs
• Advertising space in the event’s program
• Public acknowledgment of their support 
• A chance for them to speak at the event
• Promotional materials
• Including them in the online “Supporters’ list.”

Free Sponsorship Letter Templates & Examples

If you need some help drafting our sponsorship letter, don’t worry, we’ve got you! We have compiled some of the best templates that you can download and use at your convenience. Simply choose one that fits your specific situation, change a few things, make sure that the details are all correct, and you are good to go.

Tips for Writing a Great Sponsorship Letter 

• Lead in with your connection: If you know, someone that is connected to the sponsor or you have already met with the sponsor at an event, start with that, then proceed with the money request.
• Personalize letter: In as much as it takes more time and effort to draft a personalized letter, it is important than simply inserting some names into a generic template as it will sound more appealing to the sponsor. 
• Remember the letter is about the sponsor: Another key reason to personalize your letter is to keep the focus where it is supposed to be- on the sponsor. A sentence or two about who you are is important, but it should be all about the sponsor for most of the letter. 
• Keep it short: sponsors get a lot of letters and emails every day. It is therefore important that you make the letter fit on a single page of printed paper. In as much as there is no hard and fast word count rule in writing sponsorship letters, a few paragraphs should do. 
• Ask for their opinion: Asking for the sponsor’s opinion is a great way of piquing the sponsor’s interest; try asking for something from them. In doing so, you are conceding that they are an expert in that field. You are also showing them that you value what they have to say, something that could onset your relationship with them. 
• Set a time for a phone call or a meeting with them: Do not leave it up to the sponsors to determine when to contact you – propose for them a day and time when you will contact them to expound more on your request. 

Things to Avoid in your Sponsorship Letter 

Here are a few things that you should avoid including in your sponsorship letter:

• Sponsorship contracts/agreements the first time you reach out to them
• Focusing on need
• Specific financial requests 
• Leaflets, samples, proposals, or pamphlets 
• An assumption about their key demographics 
• Sponsorship levels and grids
• Pictures of your stakeholders and your audience 
• An assumption about their demographic and their target audience

Whereas a well-drafted sponsorship letter can be valuable to get an in with a prospective sponsor, one cannot just ask for money right off the bat. There is an art to drafting a great sponsorship letter. With the templates provided, info-graphics, writing tips, what to avoid in your letter highlighted in this article, you are well on your way to nailing your sponsorship letter.

Related Documents

Sample Letters of Sponsorship

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A letter of sponsorship is required with each application for all ELI programs, unless the applicant will pay for his/her own studies.

There are 2 types of sponsors:

• Individual: An individual person who will pay for the student’s courses; or
• Organization: A company or organization who will pay for the student’s courses.

Sponsor: Individual

If the student’s tuition will be paid by a person (e.g., family member or friend), please use our “Sample Letter of Sponsorship: Individual.”

Choose your preferred file type for the Sample Letter of Sponsorship: Individual:

• Download and open the sample letter in Microsoft Word
• Download the sample letter in PDF format

Important: If the sponsor lives in the USA, then the letter must be notarized.

Sponsor: Organization

If the student’s tuition will be paid by a company or an organization, please use our “Sample Letter of Sponsorship: Organization.”

It is very important to follow the instructions on this letter very closely. Letters that do not meet our requirements will be rejected.

Choose your preferred file type for the Sample Letter of Sponsorship: Organization

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How to Write a Sponsorship Letter That Actually Works (With Samples and Templates)

by Chris Baylis | November 28, 2023

Why you can trust Sponsorship Collective

• The Sponsorship Collective has worked with over 1000 clients from every property type all over North America and Europe, working with properties at the $50,000 level to multi-million dollar campaigns , events and multi-year naming rights deals
• We have published over 300 YouTube videos , written over 500,000 words on the topic and published dozens of research reports covering every topic in the world of sponsorship
• All of our coaches and consultants have real world experience in sponsorship sales

Table of Contents

I have been getting tons of questions from readers, clients, and workshop attendees about writing sponsorship request letters to secure sponsorship dollars. Before you can send out a solicitation letter, it is important that you fully understand sponsorship as a marketing discipline.

To that end, I have listed some articles that will give you a full picture of the sponsorship landscape and how to increase your chances of success. Check out the following articles and resources:

• How To Get Sponsorship For Anything: A Complete Step By Step Guide
• The Essential Guide To Sponsorship Valuation
• The Definitive Guide To The Sponsorship Proposal
• How To Get Event Sponsorship: Absolutely Everything You Need To Know
• The Complete Guide To Title Sponsorship: Title, Naming And Presenting Rights Defined

I see a lot of the same mistakes being made when sponsorship seekers write a request letter to sponsors, so this post will focus on a structure and a process that will guide your sponsorship efforts. I have also included several sponsorship request letter templates as well as an infographic to guide your efforts going forward.

Scroll down to see the infographic and templates.

What Is a Sponsorship Letter? And When to Use One!

Before diving deeper into what to do and what not to do when writing your very first sponsorship letter, let’s get on the same page with a definition.

A sponsorship letter, which also sometimes goes by the name sponsorship proposal, is your effort to secure funding from your sponsor of choice. You’re not just asking for money, of course, but also detailing what the cash would be used for while incentivizing the sponsor to consider giving.

One situation in which you might opt to send a sponsorship letter is if you were hosting an event but needed fundraising. Through donations from one sponsor or several, you could afford to put on an event of the caliber that can drive your business forward. By promoting the sponsor throughout the event, such as with branding, booths, or even an interactive event, the sponsor gets to reap some benefits as well.

The Sponsorship Request Letter Doesn’t Make the Sale! You Do!

If your first point of contact with a sponsor is writing them a sponsorship request letter, your chances of success are very low. It is incredibly important to involve your sponsors in the process of building a request letter or a sponsorship proposal.

You can use the sponsorship letter to grab their attention, warm up a call or, better yet, to summarize the results of a recent meeting before moving to a full proposal. I think a letter makes more sense as a starting point than a full proposal, but nothing beats a quick phone call or short email to a sponsor to understand their needs before writing anything.

As a last resort, a sponsorship request letter can help open doors…but you have to do it properly!

The Give and Take – What Organizations Expect in a Sponsorship Deal

Now that I’ve made it clear that a sponsorship letter is not a cash voucher, let’s discuss a little more about what to expect when communicating with sponsors. 

A sponsorship arrangement is a mutually beneficial partnership. It’s not just, “hey, here’s money because we feel like it.” In no world does that make sense from a business perspective except for donations, which sponsorship is not. 

Sponsorship is a transaction, in that your sponsors purchase assets and activations from you. It’s also marketing. 

So, what does an organization anticipate they’ll get in a sponsorship deal from you? ROI, mostly. If they pay you $20,000, they want to get at least that much recouped for their efforts and make a profit on top of that. 

You can only provide sponsorship ROI by understanding your audience and presenting the right segments to the sponsor. You also need to have a discovery session, where you discuss the sponsor’s goals and challenges. 

The sponsorship letter is the first step toward those processes, but it doesn’t replace any of them. To reiterate, it’s certainly not a sales tool! 

Sponsorship Letter Goal Planning

Before sitting down and putting pen to paper (or finger to keyboard), I like to plan out what I want to say. I recommend you do the same. 

You don’t need a full script, but it helps to know what goals you want to achieve with your sponsorship letter to ensure you touch on all the necessary points. 

Here are some ducks to get in a row as you soon move into the writing stage.

Who You’ll Contact

I only recommend communicating via sponsorship letter with a contact you already know or have a connection with. Even if you’ve never personally met or interacted with the person before, but your close colleague has, that’s fine. 

You should have the contact’s information in front of you, including a full name, business address, email address, and business phone line. 

If you don’t have this info, now is not the right time for a sponsorship letter. 

How You’ll Reach Out

Although the term “sponsorship letter” might conjure a physical letter you send via the post office, that’s not quite accurate. A sponsorship letter can be an email, a direct message, a smoke signal (okay, maybe not that last one).  

It’s not a phone call, as it’s written communication, but that’s the only qualifier. 

You can choose how you send your letter based on what’s most convenient and accessible. For example, direct messages might seem handy, but if you and the contact don’t follow each other, your message might get sent to a folder the contact doesn’t check. 

How Long You’ll Wait to Hear Back

I’ll discuss this more coming up, but you can’t wait forever for a response to your sponsorship letter. Many sponsorship seekers I work with think they’ll get a yes or no reply, but it’s not always so cut and dried. 

In many cases, a lack of response is a response, and it’s still a no. 

What You’re Asking For 

You know you’re not asking for cash straight-up in your sponsorship letter, so what should you request instead? 

A discovery session. This meeting with potential sponsors uncovers their challenges, helping you decide where your solutions slot in. 

This is why audience alignment is so important in a sponsorship opportunity. If your audience has nothing in common with the sponsor’s target market, you can’t sell the sponsor assets and activations that will solve their problems. 

What’s Next 

However, even if the stars align and you have a perfect audience for the sponsor’s target market, that doesn’t mean sponsorship is guaranteed. You might not hear back from the contact, or you could get a response and learn they’re unavailable. 

You need a Plan B for if your Plan A doesn’t work out. I recommend a healthy prospect list so you can move on to the next contact.

It’s especially prudent during event sponsorship to keep your timeline moving forward so your search for sponsorship doesn’t impact your event-planning duties. 

Asking for Sponsorship Through Email – The Art of the Communication Cadence

Writing a subject line.

This might be the most nerve-wracking part of putting together a sponsorship letter, and rightfully so. 

A subject line is a make-or-break moment. If you write it well, it can inspire your sponsorship prospect to open your message. If you write it ineffectively, it will lead to your message being ignored, or–worse yet–your email address blocked or sent to spam.

Here are some pointers for writing a great email subject line.

• Tap into the sponsor’s emotions. The best emotion to inspire when sending a sponsorship letter is curiosity. A subject line like “[Name] recommended I ask you about this” is going to make the sponsor want to read your email. 
• Skip the emojis. I know businesses use them all the time, but they detract from your professionalism. 
• Keep punctuation to a minimum. A subject line doesn’t have to be expressed as a full sentence, so don’t use more than three types of punctuation per email. 
• Use the sponsor’s name in it. That might get them interested enough to open your message. 
• Don’t write an ultra-long subject line. It will get cut off mid-word and look spammy. Stick to 70 characters, max.
• Don’t be dishonest. You might get the sponsor to open your email, but as soon as they realize your subject line and body content don’t align, you’re getting blocked.
• Avoid using all caps. One capitalized word is okay if absolutely needed, but even that can be perceived as pushy.
• Don’t overthink it. I know, this is much easier said than done, but it’s just a subject line. You can only dedicate so much time to it before you have to do other tasks related to your sponsorship opportunity. 

Sending the Email and Waiting – How and When to Follow Up 

While you can sit and refresh your inbox all day, that’s not the best use of your time. 

Give your contact at least a day to reply. If you don’t hear anything, send a follow-up email. Keep the language light and breezy. 

For example, you might write:

It’s [your name] again. I know you got a lot on your plate, but I’m just checking to see if you saw my email. I would still love to pick your brain about [topic of your event]. Is the meeting time I proposed still good? If not, how about Friday at 2:30? Let me know, thanks!

[Your name] 

If your follow-up gets no response, I recommend a phone call, then another email, and a phone call. Alternate your forms of communication for seven days.

If you still don’t hear anything after reaching out daily and giving the sponsor more than ample time to respond, you’re never going to. There’s no sense in sending emails or making phone calls for another week.

Instead, connect with another contact within the company. If you don’t have one, then write off that prospect for this event and check in with them during your next one. Continue on to the next prospect in the meantime. 

Best Practices and Tips for Writing Sponsorship Letters 

Adding to existing section 

Write an Introduction

This isn’t a formal introduction, but a short lead-in. Keep it to a sentence or two at best.

Your intro might not be in the first paragraph, especially if you’re asking a prospective sponsor for an opinion, but you don’t want it to be too far into your letter. 

This part of your sponsorship letter should include your name, who you are (like your title), and what you’re about. Provide a bit of information about your event, program, or opportunity (no more than one sentence). 

This information saves the sponsor from having to Google you. Your sponsors are busy people, just like you are, so whatever you can to do save them time or make their lives easier, prioritize those tasks. 

Use an Email Signature 

Turn on an email signature in your email client of choice if you don’t already have one. Creating an email signature is free, fast, and easy, so you should use one. You can include your company name, logo, website link, and social links.

That’s why I recommend you send your sponsorship email with a signature. This will also simplify the sponsor’s life. They won’t even have to open a Google search to look into your brand. 

They can click your website from within the email and review your social accounts, including how active they are, how much engagement your posts attract, and how many followers you have. 

Oh, and a signature makes your email look more professional. That will win you brownie points. As I always say, sponsors have no desire in working with amateurs, so crafting a professional email will help you stand out. 

Consider the Sponsor’s Perspective 

By all means, write the sponsorship letter your way, including as much information as you want about your cause or event. 

Then, I want you to step away for a bit and come back to the letter. This time, don’t think of yourself as an event host. You’re a sponsor. 

Imagine your email is coming to you as a sponsor. You don’t know the recipient very well (if at all). You have a lot going on, so you’re only checking emails for a couple of minutes.

What would get you to read through to the end of the message?

Flattery is okay, to an extent. That’s part of why I recommend asking the sponsor for their thoughts or opinions, as you’re making them feel important by requesting their input. 

However, you don’t want to lay it on too thick, as that comes across as inauthentic and condescending. That’s the way to get your email sent straight to the trash.

Use a Grammar Checker 

Recalling that sponsors don’t want to work with amateurs, you don’t want to make any careless spelling and grammar mistakes in your message, especially when they’re so preventable. 

You can install a grammar-checking extension in your internet browser, so whether you’re writing a social media post, an email, or a message elsewhere online, you can ensure your spelling and grammar are on point.

I also recommend a grammar checker because many will detect your tone. You don’t want to come across the wrong way in your sponsor letter, so knowing whether you’re using a friendly or formal tone will benefit you. 

How Do You Start a Sponsorship Letter?

A simple “Hello, my name is…” suffices. Remember, you should begin with a short introduction, where you state your name, where you’re from, and briefly mention what you do. Then, get into the crux of your letter, asking the sponsor for a time to chat.

Who Should a Sponsorship Letter Be Addressed To?

Target the decision-makers when you reach out, especially for event sponsorship. You only have so much time between now and your event, and the lower on the totem pole you go, the more parties they must involve to get clearance.

When you go straight to the decision-maker, you usually get answers faster.

What If My Sponsor Agreed to Meet But Didn’t Agree to a Time?

There is no meeting happening if you don’t have a date or time set. You should call or send a follow-up email confirming the original date and time, asking the sponsor if they have it available. 

If not, let them tell you when a better time is. 

How to Write a Letter Requesting Sponsorship

What should be included in a sponsorship letter.

The basic components of a sponsorship letter are as follows:

An Introduction to Yourself and Your Opportunity

The reason you got in touch, information about your audience.

• Your Activation and Sponsorship Opportunities

A Mention of When You Will Follow Up

Keep reading to learn more about each section and how to use a sponsorship letter to get meetings with your prospects.

If the goal of the sponsorship request letter is not to make the sale, then what is the goal? Simply put, it’s to get the attention of your prospect and to get them to take your call or agree to a meeting. How do you do that? By being crystal clear on your opportunity and your audience. Here is a guideline to follow when creating your own sponsorship letter.

This is not the time to include a long-winded, multi-paragraph description of your mission, vision, history, and how much money you need to make budget or accomplish your goals. Instead, briefly describe who you are with a sentence or two about your organization. Less is more here.

Why did you reach out to this sponsor in particular? For money, right? Wrong! Tell them why you got in touch with them!

The key word here is “them.” Why did you choose their company in particular? Do you know someone who suggested that you connect? This is the place to mention your mutual contact’s name and why they thought the two of you should meet.

What is it about the potential sponsor’s corporate goals that line up with yours? Do they have a history of sponsoring opportunities like yours? Do you offer access to an audience they’ve indicated is important to them? Is the main contact involved in organizations like yours?

This is where you show them you’ve done your homework and that they are not just one of thousands of letters you are firing out the door.

This is your opportunity to stand out! Sponsorship is all about marketing and sales, and both require a target customer to work. Do you know your prospect’s target customer? Here is where you prove it.

I’m not talking about basic demographic information here or sweeping generalizations like “middle-class families.” I’m referring to data that describes who your audience is, why they are involved with your organization, the types of purchases they plan to make, and data related specifically to your prospect.

Do they buy your prospect’s product already? Can you help your prospect sell more product or keep current customers?

Most sponsorship seekers leave audience data out completely, hoping their prospects will be impressed by their cause or by the prestige of their brand alone. Yet without audience data, you look just like every other proposal that lands on their desk.

Not sure who your audience is? Check out this blog post all about audience data and sponsorship.

Your Activation Opportunities

Need a refresher on activation? Check out this blog post on building activation ideas that work. Craving some inspiration to build up some cool activation ideas? Here are eight activation ideas to get those creative juices flowing!

Instead of focusing on how much money you want from your sponsor, use your sponsorship letter to show your prospect that you understand how sponsorship works. Give them three examples of activation ideas that your sponsors and your audience love.

Show them the types of outcomes you can offer them, like branding, sampling, product placements, or contests. Be specific and clear about the way you work with sponsors and how sponsors can add value to your audience (who is also their target customer).

Let your prospect know you plan to follow up and be specific on when. Tell them you are going to call them on a certain date and time or that you plan to stop by their office on a specific date to say hi. At that time, you can clue them in that you would love to learn more about their goals and how you can work together.

When you tell your prospect you plan to follow up, you are showing them you’re serious about working together. Then add your contact information and invite them to get in touch if the above times don’t suit them.

Faced with an impending meeting with a sponsorship seeker, more often than not, your sponsors will follow up with you first. It may be to tell you “no thanks,” or it could be to learn more about your audience and the cool activation ideas you featured in your letter. Either way, a yes or no is better than silence, requiring you to follow up forever.

When Not to Send a Sponsorship Letter

  Your sponsorship letter is all written and polished using the information presented so far in this guide. Before you slap that stamp on, hold up! There are some instances where a sponsorship letter might not even be warranted.

Here’s an overview.

You Have No Prior Connection with the Sponsor

If you think your business or nonprofit is the only one to seek sponsorship, think again. Thousands upon thousands of your competitors will do the same. Maybe they won’t target the same sponsor, but the story doesn’t change all that much.

Any company known for its sponsorship will be bombarded constantly with a pile of letters and endless emails. You have to set yourself apart immediately or your letter will end up in the trash, be that the physical can or the digital one.

That’s why it’s good to have a connection, as I talked about in the last section. By at least wedging your foot in the door through someone who knows the sponsor, your potential sponsor may be more willing to communicate with you. Without that, you’re just another in that endless pile, ignored or trashed completely.  

You Forgot Audience Data

It’s best to choose a sponsor to work with in which there’s some overlap, be that similar goals or a like audience. You may know your audience exceptionally well, but the sponsor has no way of gleaning the same info if you leave out audience data.

I seriously can’t stress the importance of this enough. Please take the time to compile your audience data and include it as part of your letter, even if there’s only a brief mention. Otherwise, your letter is not likely to get a second look from the sponsor.

The Timeline Is Too Tight

If your event is next week, then you might as well forget trying to get sponsorship at that point. By the time your letter even reaches the sponsor, it’ll be too late. They could want to help but would be unable.

Sure, the sponsor could want to work with you if you can plan better next time, but your lack of organization can also leave a bad taste in their mouth. You may then miss out on a potentially good opportunity just for your poor planning.

7 Best Practices for Writing Sponsorship Letters

As you comb through your draft sponsorship letter for the dozenth time (or maybe the fiftieth), make sure you follow these best practices for the greatest success.

Lead in with Your Connection

In journalism, there’s a term known as burying the lede (or lead). The lede is the single most important sentence in the article. It should be one of the first sentences and certainly in the first paragraph.

When you bury a lede, the crux of the story doesn’t start until the third or fourth paragraph. The reader might not necessarily get that far, so the whole point of the story is missed.

You can also easily bury the lede in your sponsorship letter if you can’t identify the most crucial components. Believe it or not, that’s not your request for money. Instead, it’s all about who you know.

This separates you from the rest of the pack, taking you from a complete unknown to someone the sponsor may be familiar with. Also, as I said before, it could be the difference between the sponsor reading your letter or skipping it altogether.

If you were at an event and met the sponsor or someone connected you, start with that. The money request can come later, trust me.

Personalize, Personalize, Personalize

Will this one letter be the only sponsorship request you send? Probably not. You likely have a huge list of potential sponsors to connect with, but the one doesn’t have to know the others exist.

Personalizing each of your letters is a good way to make your sponsor none the wiser that you’re courting others. Never address your letter to sir, madam, or the dreaded “to whom it may concern.” Find a contact at the sponsorship company and write to them specifically. Talk about the company’s virtues that you like, too.

While yes, it takes more time and effort crafting personalized letters than it does inserting some names into a generic template, it’s worth it.

Remember Who the Letter’s About

Another reason to personalize is that you keep the focus of the letter where it’s supposed to be: on the sponsor themselves. Now is not the time to write an in-depth synopsis on your cause or what you hope to achieve in the fiscal year.

A sentence or two about yourself is necessary, but for the most part, it’s all about the sponsor. Sure, this is kind of like buttering them up, but that’s not a bad thing in this case.

Keep It Short  

If your sponsorship letter doesn’t fit on a single page of printed paper, then you need to go back and shorten it.

Sponsors are busy people, just like yourself. They can’t read through pages and pages in an attempt to reel them in and convince them to donate. While there’s no hard and fast word count rule, a few paragraphs should suffice.  

Ask for an Opinion or Help

Here’s another trick for piquing the sponsor’s interest: ask for something from them. No, not money (not yet), but maybe their assistance or even their thoughts on something. In doing this, you’re conceding that they’re an expert. You’re also showing that you value what they have to say, something else that could set you on the road to a working relationship.  

Set a Time for a Meeting or Phone Call

You may not feel like the most confident person if you’re approaching a sponsor via letter for the first time, but you’ve got to fake it ‘til you make it. Don’t leave it up to the sponsor to determine when you two can next talk.

Again, they’re busy people, so they may not have time for you for weeks or months. Also, if you happen to never hear back from the sponsor­–which does happen–then the ball is in their court and that’s it.

Whereas, when you’re the one to propose a day or time for a phone call, like I wrote before, the sponsor has to say something , be it a negative or positive response. Something is always better than nothing, after all!

Avoid Boring Pleasantries  

Besides skipping “to whom it may concern,” cut all the rest of the small talk and pleasantries out of your letter. These include things like “hope you’re well” or “how are you?” or even “how’s the weather in [city]?”

These icebreakers don’t come across as very confident. Plus, starting off this way buries the lede, which you don’t want to do.  

Four Sample Sponsorship Letter Templates That Work

If you need some extra help perfecting your sponsorship letter, that’s okay. I’ve updated this post with four new templates you can use. These include sponsorship opportunities for events, athletics, golf tournaments, and in-kind contra.

First Template: Sample Sponsorship Letter for an Event

Arguably the most common sponsorship letter is one to obtain funding for an event . From conferences, expos, and everything in between, if you want financial backing from a sponsor for your event, follow this template.

Hi there [name of person at sponsor company],

I was recently in touch with [contact] about an upcoming event for my company/organization [name], and they mentioned you would be good to reach out to.  

My company/organization was thinking of [theme] or [budget] for event and would love to know what you think. We’re currently planning to host the event on [date] [time] at [location]. Our company…[short description of what you do].  

We believe we could attract [audience data] through this event, but we’re looking for the right financial backing, such as from [name of sponsor company]. If you help our company/organization, your funding would [list all the perks of the sponsorship opportunity].

Do you have time on [date] [time] to discuss this opportunity further? Please let me know.  

Sincerely,  

[your name]

 Second Template: Sample Sponsorship Letter for Athletes

If you have an athletic team or sports pursuit on the agenda, then the above letter template won’t really work. You need one better-suited to your goals, such as this.

Dear [name of person at sponsor company],

We met a few weeks ago at [sport event]. I remember talking to you then about your interest in sporting opportunities, hence why I thought I’d reach out to you now.

Our company/organization [name] is organizing a [sporting event/team] and would love to have sponsorship from [sponsor company]. The team we’ve built is really talented and excited to play [talk more about virtues], but we need the backing of a company like yours because [talk about what aligns you to sponsor].

By assisting our athletic pursuits, our team would be able to [talk about what the sponsor’s money would provide, such as access to bigger arenas, sports gear and equipment, etc.].

I’d love to speak to you further about this on [day] [time] or whenever you’re available. Please let me know what works for you. Thank you very much for your time.

With regards,

Third Template: Sample Sponsorship Letter for a Golf Tournament

If you’re focusing more on a specific sport, such as a golf tournament , then your sponsorship letter won’t be identical to the one above. Here are some tweaks to make.

Hello [name of person at sponsorship company],

I was referred to you by [name of whoever connected you] and thought you’d be a fantastic fit as an avid golf fan and supporter.  

Our company/organization [name] is hosting a golf tournament on [date] [time] at [location]. As one of the leading companies/organizations in [your neighborhood], [your organization name] has…[small mention about what you do.]  

This [golf tournament name] will attract [audience data], which we noticed overlapped with some of your own company goals. Thus, we thought a sponsored partnership would be well-suited to us both.  

In accepting the sponsorship, [name all benefits]. I’d be happy to answer any questions or discuss this opportunity with you further. What about [date] [time]? I can also gladly work your schedule. Just let me know.

I’m looking forward to hearing from you.

Fourth Template: Sample Sponsorship Letter for Contra or In-Kind Sponsorships  

What if you’re not necessarily looking for funds or a donation, but rather goods and services? That’s known as an in-kind sponsorship , and it requires a whole different type of sponsorship letter.

Here’s a template to spark your creativity.

Good morning/afternoon [name of person at sponsorship company],

Your name has come up through a few of our [name of organization/company’s] connections, and I thought I’d take the time to formally introduce myself. I’m [name] and my organization/company[name] does [talk briefly about your services].

  My [connection name] mentioned your company because [whatever reasons you want to work with sponsor]. Currently, our organization/company [name] is seeking in-kind donations, and we’d like to ask if you’d consider giving.

Our company/organization [name] would need [however many donations] to [whatever goal you’re reaching towards], and we believe you could be an integral help with that. If you donate [talk about where in-kind donation would be used for].

I’d love to discuss this more with you, maybe at [date] [time] if that works for you. If not, please let me know a more appropriate time.

Thank you very much,

Things to Avoid in Your Sponsorship Letter

There are several things you want to not do in your initial outreach. In no particular order, they are:

• Specific financial requests
• Sponsorship grids and levels
• Requests for free products for in-kind sponsorship
• Leaflets, pamphlets, samples or proposals
• Pictures of your stakeholders or program users
• Focusing on need
• Words like “to whom it may concern” (Be sure to address the letter to a specific person)
• Assumptions about their target audience or key demographic
• Sponsorship agreements asking for a signature or contract the first time you reach out to them

Stay focused on the core goal of the sponsorship letter: to present your opportunity in a respectful way and ask for a meeting.

Follow-Up Time!

If you sent your letter to a cold prospect, the first thing to do is implement all of the techniques suggested in the blog posts listed in this article. In other words, try to warm up the contact and connect with them directly.

If you can’t make a direct connection to your prospect, then get ready to follow up. A lot. Remember that these folks get hundreds of these types of requests every week (or every day in some cases!). Start by following up on the date and time that you told them you would, then follow up some more.

How to Write a Thank You Letter for Sponsorship

The thank-you letter you send your sponsors is actually called a fulfillment report . In a fulfillment report, you outline all of the things you promised your sponsors, how much they paid for those benefits, both tangible and intangible sponsorship benefits, and then you report on how well you delivered those assets along with the revised value of what you actually delivered.

You want to make sure you thank you sponsors within one week of the end of your event or campaign (or quarterly if you have a yearlong relationship with your sponsors).

Remember, if your first point of contact with a sponsor is writing them a sponsorship request letter, your chances of success are very low! You can use the sponsorship letter to grab their attention, warm up a call or, better yet, to summarize the results of a recent meeting before moving on to a full sponsorship proposal.

As a last resort, after attempting all the techniques listed above, a sponsorship request letter can help open doors…but you have to do it properly! A letter or proposal, no matter how well written, is never a replacement for good old-fashioned sponsor-centric sales.

While a sponsorship letter can be a valuable tool to getting an in with a potential sponsor, you can’t just ask for money right off the bat. There’s an art to writing one of these letters. With the templates, infographic, and best practices highlighted in this article, you’re well on your way to nailing your next sponsorship letter. Best of luck!

After several years as a sponsor (that’s right, the one investing the money!) Chris decided to cross over to the sponsorship sales side where he has personally closed tens of millions of dollars in sponsorship deals. Chris has been on the front lines of multi-million-dollar sponsorship agreements and has built and coached teams to do the same.

• About the Author
• Latest Posts

Chris Baylis is the Founder and Editor-in-Chief of The Sponsorship Collective . After spending several years in the field as a sponsorship professional and consultant, Chris now spends his time working with clients to help them understand their audiences, build activations that sponsors want, apply market values to their assets and build strategies that drive sales. 

Read More about Chris Baylis

• The Ultimate Sponsorship Prospecting Formula
• How to Use Audience Data for More Sponsorship Sales
• The Hottest Activations from May 2024

How To Write A Sponsorship Letter [5 Examples]

Planning to fundraise for your started business and don’t know where to start? Best way is to start by drafting a sponsorship letter. But, how to write a sponsorship letter? Well, here are steps to write a sponsorship letter for your business ideas along with 5 best sponsorship letter examples.

Securing sponsorship may seem intimidating, but it’s a crucial step when seeking funds for an event, organization, or personal development. When you find yourself asking a stranger for financial support, employing the right techniques becomes essential to elicit the desired response.

Fortunately, you possess a valuable tool to initiate this process: the sponsorship request letter. This letter serves as the optimal means to kickstart introductions and move one step closer to securing a sponsor, thereby establishing a mutually beneficial partnership.

Continue reading to discover the art of crafting a sponsorship letter, including what information to incorporate and how to structure your letter to maximize the chances of attaining successful sponsorship.

What is a Sponsorship?

To successfully secure sponsorship in any endeavor, it’s crucial to grasp the essence of what sponsorship entails. Sponsorship can be defined as the role or function of an individual or group that endorses, supports, advises, or financially assists another person, organization, or project. Simply put, when you’re seeking financial backing or resources to support yourself, an event, or a cause you believe in, that’s sponsorship.

Recognizing that sponsorship involves marketing on various levels, including digital marketing, is key for both those seeking sponsorship and those willing to sponsor a cause. Sponsorship transforms something as basic as an idea or a brand into something marketable, competitive, and appealing for others to support.

As a successful entrepreneur, understanding and leveraging the marketing aspect of sponsorship becomes instrumental in making your venture stand out and attract support.

What Do You Give in Return For Sponsorship?

When you approach a company seeking sponsorship for your venture, it’s essential to understand that the interaction goes beyond a mere exchange of pleasantries. Sponsors typically anticipate receiving something in return for their support, and rightfully so.

There should be added value for them in sponsoring you, so keep this in mind as you make your sponsorship request and brainstorm a few ideas. Consider offering the following in return for sponsorship:

●      Displaying sponsor logos on banners, programs, or marketing materials

●      Including shout-outs during announcements

●      Providing a space to sell products or advertise services

●      Distributing branded event swag in gift bags

●      Offering speaking time at the event, if applicable

While your sponsor may have specific requests beyond the mentioned items, most individuals or organizations will align with these general expectations. It’s crucial to recognize that those sponsoring you seek a return on their investment, so tailor your offerings accordingly when negotiating sponsorship terms.

As a successful entrepreneur, demonstrating the tangible benefits your sponsors will receive enhances the attractiveness of your proposal.

How To Find Organizations That Will Support Your Cause?

You don’t have to go around cold calling hundreds of individuals and organizations hoping for some level of sponsorship; there’s a more effective approach. Invest your time in identifying organizations that genuinely align with and support your cause, and then target them strategically.

Now, let’s delve into some steps you can take to ensure you attract sponsors who will genuinely appreciate supporting your cause:

• Identify goals
• Offer a variety of packages
• Research potential employers
• Consider keeping it local
• Don’t rule out the small businesses

1. Identify goals

Above all, it’s crucial to define your goals before approaching a potential sponsor. Whether it’s a fundraising event or another initiative, make sure you understand the desired outcomes and how they will positively impact the organization you’re advocating for.

Taking the time to clearly identify your objectives will pave the way for finding supporters who resonate with your vision. As a successful entrepreneur, having a well-defined purpose ensures you can effectively communicate and align with potential sponsors who share your goals.

2. Offer a variety of packages

After pinpointing your goals, it’s essential, before hitting the pavement, to develop sponsorship packages. By offering pre-established contribution levels, you cast a wider net and provide sponsors the flexibility to choose what aligns with their personal or professional needs.

Think about structuring packages such as gold, silver, and bronze levels, with gold being the most premium and rewarding, and scaling down accordingly. While each package should deliver a return on investment for sponsors, having lower tiers enables you to attract a broader range of supporters in the long run.

As a successful entrepreneur, strategically crafting these packages enhances your ability to cater to diverse sponsors and build fruitful partnerships.

3. Research potential employers

Seeking sponsorship in any capacity requires a substantial amount of research. While you could send a well-crafted letter to 500 companies nationwide and hope for some positive responses, why not invest time in researching the entities you plan to pitch your idea to and identify potential commonalities?

For instance, if there’s a global organization that aligns with your passion for wildlife, your event may be a perfect fit for them. Requesting sponsorship from such an organization might be more successful than approaching the local steak shack.

Conduct thorough research to determine if your potential sponsors share similar values, have a history of sponsoring similar initiatives, and, to the best of your ability, assess their current financial capacity for sponsorship.

Taking these steps will prove valuable as you seek organizations to support your cause. As a successful entrepreneur, understanding your potential sponsors and tailoring your approach accordingly enhances your chances of building meaningful partnerships.

4. Consider keeping it local

Absolutely nothing against global or national organizations – they can certainly make valuable contributions to your cause. However, depending on the nature of your event, it’s essential to consider the power of keeping it local.

The term “local” has a strong appeal and can be a significant selling point. Some organizations strongly believe in “supporting local” and prefer to engage only with entities in their immediate vicinity.

Given that a majority of consumers actively choose to support small, local businesses to keep money circulating within the community, starting local businesses can be a strategic move. Focusing on your local community gives your cause an advantage because these organizations may have more resources and financial capacity to support a local initiative rather than one at a national or global level.

Seize the opportunity to collaborate with nearby organizations that are eager to be part of a local event from the ground up. As a successful entrepreneur, tapping into the support of your local community can provide a strong foundation for your cause.

5. Don’t rule out the small businesses

You might assume that targeting the largest organizations is your best strategy, thinking they can offer the most significant support. However, don’t underestimate the potential of small businesses; they might pleasantly surprise you.

For smaller enterprises, marketing can be challenging. Promoting their specific business can be a hurdle, and this is where sponsorship can come to the rescue. Small businesses value event exposure and may be more inclined to sponsor due to the networking benefits alone.

As a successful entrepreneur, recognizing the unique advantages that smaller businesses bring to the table can lead to mutually beneficial partnerships.

What to Include in a Sponsorship Letter?

Like any formal letter, it’s crucial to adhere to specific layout and formatting rules to maintain a professional tone.

Ensure that your letter includes the following elements:

• Sender’s address
• Opening paragraph
• Middle paragraph(s)
• Final paragraph
• Your name and signature

Brief about each of the elements explained below:

●      Sender’s address: If you’re using a company letterhead, skip this step and proceed to the next. However, if it’s a personal letter, start by typing your address at the top of the page.

●      Date: Add the date after leaving a line space below your address.

●      Salutation: As is customary in any formal letter, address the reader properly. Begin your letter with a greeting such as “Dear Mrs. Smith.”

●      Opening paragraph: Express your interest in the reader’s sponsorship and showcase your value. Capture their attention by highlighting benefits. For instance, emphasize that through this sponsorship, the company will gain exposure to a broader market, potentially driving more business their way.

●      Middle paragraph(s): In the body of your letter, elaborate on the benefits and specify additional offerings if they choose to sponsor you. For example, mention that they will have their logo printed on tickets, a stall at the entrance, and a flyer in every goody bag. Provide background information, explaining why sponsorship is essential, and outline what you aim to achieve. Specify why you reached out to them instead of another company. Include any remaining details about the event (if not already covered) and describe how you collaborate with sponsors.

●      Final paragraph: Conclude your letter by informing the potential sponsor about your follow-up plans. For instance, mention that you intend to call within the week to discuss their thoughts.

●      Closing: Wrap up the letter as professionally as you began, with a closing such as “Kind regards” or “Yours sincerely.”

●      Your name and signature: A letter is incomplete without your name and signature. Add a personal touch with a handwritten signature.

Tips For Writing a Sponsorship Letter

Here are some key writing tips for a sponsorship letters:

• Find out who to contact
• Be personable
• Don’t be pushy
• Proofread your letter
• Don’t attach leaflets, pamphlets or proposals

1. Find out who to contact

Receiving a generic letter, especially from a random stranger asking for something, is far from ideal. As a successful entrepreneur, you want to avoid that. So, before you start crafting your letter, take the time to identify the specific person you need to contact.

Conduct some company research on them and make sure to address your letter directly to them. Personalization and a targeted approach go a long way in making a positive impression.

2. Be personable

If you’re aware that your cause aligns with the interests of your potential sponsor, infuse some personality into your letter. For instance, if you’re raising funds for a charity that holds special significance for them, don’t hesitate to incorporate that connection.

You might say something like, “I’m aware of your strong support for XYZ, and I truly appreciate your previous contributions to X. That’s why I’m reaching out to you, hoping you can lend a helping hand.” Adding a personal touch and acknowledging their specific interests can create a more genuine and impactful connection.

3. Don’t be pushy

Certainly, it’s crucial to be personable, but being pushy is a definite no-no. You wouldn’t want to turn them away before they’ve had a chance to consider sponsoring you or your cause. Therefore, maintain a friendly and polite tone throughout your letter. As a successful entrepreneur, creating a positive and respectful impression increases the likelihood of a favorable response.

4. Follow up

Your sponsorship letter is just the beginning of the process. To truly impress your potential sponsors, you need to demonstrate genuine care. This doesn’t imply being pushy; instead, consider following up with a friendly phone call or a brief visit to their offices to discuss potential partnerships in person.

As a successful entrepreneur, taking that extra step to connect personally can make a significant impact and solidify the foundation for a meaningful partnership.

5. Proofread your letter

Like any professional letter, it’s essential to carefully review your sponsorship request and correct any errors, misspelled words, or typos. Nothing hampers a sponsorship appeal faster than a poorly written letter, so ensure it undergoes thorough checking by multiple people to avoid mistakes.

As a successful entrepreneur, presenting a polished and error-free request enhances your professionalism and increases the chances of a positive response.

6. Don’t attach leaflets, pamphlets or proposals

You don’t want to overwhelm your potential sponsor with an information overload. After all, who really reads leaflets anyway?! It’s better to refrain from presenting full proposals until you have them on board.

As a successful entrepreneur, it’s important to be strategic and avoid inundating potential sponsors, saving detailed proposals for the right time in the engagement process.

How To Write A Sponsorship Letter Examples

To assist you in crafting an effective letter, we’ve developed several sponsorship letter samples to set you on the right path. While you shouldn’t replicate them verbatim, feel free to use these templates as a reference while creating your own letter.

As a successful entrepreneur, leveraging these samples as guidance can streamline your process and help you create a personalized and compelling sponsorship request.

5 examples of sponsorship letter:

• Event sponsorship letter
• Corporate sponsorship letter
• Sports team sponsorship letter
• General sponsorship letter
• Food donations sponsorship letter

1. Event sponsorship letter

[Your Name]

[Your Title]

[Your Organization]

[Your Address]

[City, State, ZIP Code]

[Email Address]

[Phone Number]

[Prospective Sponsor’s Name]

[Prospective Sponsor’s Title]

[Company Name]

[Company Address]

Dear [Prospective Sponsor’s Name],

I hope this letter finds you well. My name is [Your Name], and I am [Your Title] at [Your Organization]. We are excited to announce an upcoming fundraising event, [Event Name], and are reaching out to invite [Company Name] to join us as a valued sponsor.

[Event Name] is [brief description of the event, its purpose, and the organization it benefits]. The event is scheduled to take place on [Date] at [Venue], and we anticipate a significant turnout from our community.

By partnering with us as a sponsor, [Company Name] will have a unique opportunity to align your brand with a meaningful cause and gain exposure to a diverse audience. Your support will [mention specific ways the sponsor’s contribution will impact the event and the cause].

Sponsorship Levels:

[Gold Sponsor]

[Silver Sponsor]

[Bronze Sponsor]

Each sponsorship level offers distinct benefits, including logo placement on event materials, mentions in promotional materials, and the opportunity to engage with our attendees. Please find detailed information about each sponsorship level in the attached sponsorship package.

We firmly believe that your involvement as a sponsor will not only contribute to the success of [Event Name] but also showcase your commitment to community initiatives and philanthropy.

If you have any questions or would like to discuss this opportunity further, please do not hesitate to contact me at [Your Phone Number] or [Your Email Address]. We would be delighted to customize a sponsorship package that aligns with your marketing goals and enhances your brand visibility.

Thank you for considering this partnership. We look forward to the possibility of working together to make [Event Name] a resounding success.

[Your Contact Information]

2. Corporate sponsorship letter

[Corporate Sponsor’s Name]

[Corporate Sponsor’s Title]

Dear [Corporate Sponsor’s Name],

I trust this letter finds you in good health. My name is [Your Name], and I am [Your Title] at [Your Organization]. I am reaching out to you on behalf of our organization to explore the possibility of [Company Name] becoming a valued corporate sponsor for our upcoming fundraising initiative, [Event Name].

[Event Name] is a [brief description of the event, its purpose, and the organization it benefits]. Scheduled to take place on [Date] at [Venue], this event is a cornerstone of our efforts to [outline the goals and impact of the fundraising initiative].

As a leading company with a distinguished reputation like [Company Name], we believe that your partnership would significantly contribute to the success of our event. Your association with [Event Name] will not only demonstrate your commitment to philanthropy but also provide your company with extensive visibility and recognition within our community.

[Platinum Sponsor]

Each sponsorship level offers unique benefits, including prominent logo placement on event materials, exclusive mentions in press releases, and opportunities for employee engagement. Detailed information about each sponsorship level is provided in the attached sponsorship package.

We are confident that your support will not only help us achieve our fundraising goals but also foster a positive and impactful collaboration. Should you have any questions or if you would like to discuss this opportunity further, please feel free to contact me at [Your Phone Number] or [Your Email Address].

Thank you for considering a partnership with [Your Organization]. We look forward to the possibility of working together to make [Event Name] a tremendous success.

3. Sports team sponsorship letter

[Sports Team Name]

[Team Address]

I hope this letter finds you well. My name is [Your Name], and I am the [Your Title] for [Sports Team Name]. We are currently seeking sponsorships for our upcoming season and are reaching out to invite [Company Name] to become a valued partner in supporting our team.

[Sports Team Name] is a [brief description of the team, its achievements, and its community involvement]. Our team has a rich history of [highlight specific achievements or community contributions]. We are proud to represent [City/Region] and are excited about the upcoming season.

Your potential sponsorship is an opportunity for [Company Name] to align itself with a dynamic and successful sports team, gaining exposure to a diverse and engaged audience.

Each sponsorship level comes with unique benefits, including prominent placement of your logo on team uniforms, recognition in promotional materials, and opportunities for corporate events and employee engagement. Detailed information about each sponsorship level is enclosed in the attached sponsorship package.

We believe that partnering with [Company Name] will not only contribute to the success of our team but also provide your company with visibility and recognition in the local community.

If you have any questions or would like to discuss this opportunity further, please do not hesitate to contact me at [Your Phone Number] or [Your Email Address]. We would be thrilled to customize a sponsorship package that meets your marketing goals and showcases your commitment to community involvement.

Thank you for considering supporting [Sports Team Name]. We look forward to the possibility of a successful collaboration that benefits both our team and [Company Name].

4. General sponsorship letter

I trust this letter finds you well. My name is [Your Name], and I am [Your Title] at [Your Organization]. I am reaching out to invite [Company Name] to consider becoming a valued sponsor for our upcoming fundraising initiative, [Event Name].

[Event Name] is a [brief description of the event, its purpose, and the organization it benefits]. Scheduled to take place on [Date] at [Venue], this event is a significant effort to [outline the goals and impact of the fundraising initiative].

As a respected company like [Company Name], we believe that your partnership would make a substantial contribution to the success of our event. Your association with [Event Name] will not only demonstrate your commitment to philanthropy but also provide your company with extensive visibility and recognition within our community.

Sponsorship Levels: 

[Platinum Sponsor] 

[Gold Sponsor] 

[Silver Sponsor] 

Each sponsorship level offers unique benefits, including logo placement on event materials, mentions in promotional materials, and opportunities for employee engagement. Detailed information about each sponsorship level is provided in the attached sponsorship package.

5. Food donations sponsorship letter

[Prospective Donor’s Name]

[Prospective Donor’s Title]

[Company or Organization Name]

[Company or Organization Address]

Dear [Prospective Donor’s Name],

I hope this letter finds you in good health. My name is [Your Name], and I am [Your Title] at [Your Organization]. We are currently organizing a fundraising initiative, [Event Name], and we are seeking support in the form of food donations for this meaningful cause.

[Event Name] is [brief description of the event, its purpose, and the organization it benefits]. It is scheduled to take place on [Date] at [Venue], and we anticipate a significant turnout from our community.

As a company with a reputation for generosity and community involvement, we believe that your support can make a substantial impact on the success of our event. By providing food donations, [Company or Organization Name] will contribute to our mission of [outline the goals and impact of the fundraising initiative].

Suggested Food Donation Items: [List specific items or categories of food that would be beneficial]

Your generous contribution will not only help us provide essential resources to those in need but also showcase your commitment to making a positive difference in our community.

We appreciate your consideration of this request and would be delighted to discuss how your food donations can be acknowledged during our event. If you have any questions or require additional information, please feel free to contact me at [Your Phone Number] or [Your Email Address].

Thank you for considering this partnership. We look forward to the possibility of working together to make a significant impact through [Event Name].

Final Thoughts

When it comes to crafting sponsorship letters, the entire process can feel overwhelming. Here are some key pointers to keep in mind while physically composing your sponsorship letter:

●      Avoid being pushy and pressuring for sponsorship. Seek sponsors who truly share an interest in supporting your cause; aim for genuine commitment rather than settling for anything less.

●      Give your letter a thorough review, not just once but twice! Avoid sending it in with simple errors; ensure the best version is reaching your potential sponsors.

●      Stay in touch with those you’ve reached out to. A delayed response doesn’t necessarily mean a rejection; be sure to follow up and keep the lines of communication open.

●      Don’t get bogged down in excessive details; while sponsors want to understand the commitment, keep your message clear and concise. You can delve into the finer points later in the conversation.

Have you ever written a sponsorship proposal letter? What methods did you use? Share your experiences in the comments section below.

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How to write an International Student Sponsorship Letter? Tips And PDF

If you are an international student looking to study abroad, you may be wondering how to write a sponsorship letter. Here is a guide on how to write an effective international student sponsorship letter. Keep in mind that this is only one part of the process – your application still needs to be flawless to be accepted by any respected foreign university.

A good student sponsorship letter should be written from the heart and should reflect your personal feelings for the student in question. Make sure your letters are tailored specifically to each student and avoid using general statements or platitudes.

1. Keep it short.

2. Be clear about what you are offering.

For a sponsor letter to be effective, make sure that the letter has to be understandable with what type of support you are offering – both financially and emotionally.

What is an international student sponsorship letter?

2. Bank’s official certification ( only needed if bank statement cannot be provided)

How to write an international student sponsorship letter?

1. Be personal and concise. Your sponsorship letter should be written in a personal and concise style so that the international student will easily understand what it entails.

Why is it so important to write a perfect student sponsorship letter?

As is well-known, a sponsorship letter is a letter of request for financial support, so it is of the utmost importance that the letter is formal. Writing sponsorship letters for education is a requirement for international students. You can’t only write a letter asking for help. The correspondence must be professional and accurate because it is a letter of a request where one person requests funding from another. For much more info about why this sponsor benefits, you need to include this information in the letter.

Who Can Sponsor an International Student?

Nahian ahammed, recent post.

I’m Nahian Ahammed, a seasoned Educational and Personal Development Consultant with 6 years of hands-on experience. I hold a Bachelor’s degree in Computer Science from IUB. My journey involves guiding individuals on their educational and personal growth paths through various projects and consultations. I am dedicated to empowering others to unlock their full potential and achieve their goals. Beyond my professional pursuits, I find joy in exploring new insights in educational methodologies and staying abreast of the latest trends in personal development. Let’s embark on a journey of learning and growth together.

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Letter Of Sponsorship For Student

[Your Name]

[Your Address]

[City, State, Zip Code]

[Email Address]

[Phone Number]

[Full Name of the Student]

[Student's Address]

To Whom It May Concern,

I am writing this letter to confirm that I, [Your Name], am willing to provide sponsorship and financial support to [Full Name of the Student], who is applying for [Type of Visa or Program], which requires proof of financial support.

[Full Name of the Student] is a dedicated and diligent student who has been accepted into [Name of the Institution/Program] to pursue their studies in [Field of Study]. I am fully aware of the financial responsibilities associated with their education and living expenses while studying abroad, and I am committed to ensuring that all necessary funds are available for the duration of their [study period/program].

To demonstrate my commitment to supporting [Full Name of the Student], I am willing to provide the following financial support:

1. Tuition Fees: I will cover the full cost of [Full Name of the Student]'s tuition fees for the duration of their studies at [Name of the Institution/Program].

2. Living Expenses: I will provide [Full Name of the Student] with a monthly stipend of [Amount in Currency] to cover their accommodation, meals, transportation, and other necessary living expenses.

3. Health Insurance: I will ensure that [Full Name of the Student] has comprehensive health insurance coverage throughout their stay in [Country].

4. Additional Expenses: I am ready to cover any other reasonable and essential expenses that may arise during [Full Name of the Student]'s study period.

I assure you that I have the financial means to fulfill these commitments without causing any financial strain on myself or [Full Name of the Student]. As proof of my financial capability, I have attached the necessary financial documents, including bank statements, employment verification, and any other relevant documents required for the visa application.

I understand the significance of this sponsorship and take full responsibility for [Full Name of the Student]'s financial well-being during their stay abroad. I am confident in their abilities and believe that they will make the most of this educational opportunity.

Please feel free to contact me if you require any further information or clarification. I am readily available via phone or email.

Thank you for considering my sponsorship letter. I kindly request that you process [Full Name of the Student]'s visa application and assist them in fulfilling their academic ambitions.

[Your Signature, if a physical letter]

[Your Relation to the Student, e.g., Parent, Guardian, etc.]

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10 Strong Scholarship Recommendation Letter Examples

Help make college more affordable for your students.

Paying for college takes a lot of planning. Tuition costs rise every year and graduates are buckling under the weight of debt from loans. For some, the expense of higher education is prohibitive, with many talented students being forced to cut their dreams short. Scholarships can make getting a degree more affordable. Students qualify based on academic performance, special interests, or financial needs. If you’ve been asked to help with the process, we’ve got you covered! Here’s a list of sample recommendation letters for scholarship applications that best meet your students’ needs.

How To Write Scholarship Recommendation Letters

If you’ve been asked to write a recommendation letter for your student’s scholarship, you might feel overwhelmed. You want to help your student, but you’re worried your letter won’t be good enough. In the end, you can only do your best, so lead with your heart and consider the following suggestions:

• Use letterhead and add your personal information (full name, title, school name, etc.) in the top left corner. 
• Fill the whole page (at least 300 words) with an introduction, two or three paragraphs, and a conclusion. 
• In the first paragraph, introduce your student, specify the scholarship for which they are applying, and share details about the nature and length of your relationship. 
• In the body paragraphs, describe the ways your student is suitable and deserving of the scholarship. 
• In your final section, pull everything together and emphasize your student’s strengths as well as the reasons why you are endorsing them. 

Here’s a quick video on how to craft an effective scholarship recommendation letter:

Don’t feel you can honestly provide a positive recommendation? Gently decline their request for a letter. Avoid putting yourself in a position where you will have to be insincere. You don’t want to write something negative because it could cost the student an opportunity to earn a scholarship. 

Sample Recommendation Letters for Scholarship Applications

1. general scholarship recommendation letter.

This is a great sample scholarship letter if you’re trying to offer a rounded view of a student’s performance in high school. You’ll include information about your experience with them as well as your thoughts on their potential success in a higher-education setting.

2. Sample Rhodes Scholarship letter 

If your student is a candidate for a prestigious award such as the Rhodes Scholarship, this sample scholarship letter will give you an idea of what to share with the selection committee. With these types of recommendation letters, you want to provide as much praise and positive information as possible.

3. Scholarship letter for math students

There are many great scholarship opportunities for strong math students. This sample recommendation letter outlines how to share not only your student’s math talents but the other traits that make them a good candidate as well.

4. Leadership scholarship sample letter

This helpful scholarship recommendation letter offers an example for highlighting leadership skills. Back up your endorsement by sharing specific situations as well as participation in any committees, programs, and events where your student excelled.

5. Scholarship letter for international studies

Does your student plan to go abroad? If so, review this sample for writing a strong letter of recommendation for this specific type of scholarship. Be sure to include evidence as to why you believe your student is well rounded and exceptional. 

6. Environmentalist scholarship letter

Has one of your students decided to pursue a degree in environmental sciences and wildlife? If so, this scholarship recommendation letter is a good example because it concisely highlights their strengths and shares why they would make a good candidate.

7. Scholarship letter for students who need financial assistance

No one should miss out on a college education because they can’t afford to pay. You can help them overcome this barrier! This excellent sample letter of recommendation shows the details to include for scholarships based on financial need. 

8. Scholarship recommendation letter for STEM students

There are many scholarships for students who plan to pursue a career in STEM fields. If you’ve been asked to write a letter of recommendation for this type of scholarship, this sample will give you a good idea of what to include. 

9. Greek society scholarship letter sample

Fraternities and sororities can be a great source of financial support for college and university students. Review this sample recommendation letter for scholarship applications for Greek society candidates.

10. Personal endorsement for scholarships

This sample recommendation letter for a scholarship application is best when you can’t vouch for the prospective student’s academic performance but want to share information about their personal character and how it relates to the scholarship program. 

Do you have a great sample recommendation letter for scholarship applications? Please share it in the comments below!

Plus, check out  the ultimate guide to college scholarships, want more articles like this be sure to subscribe to our newsletters ..

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Letter Requesting Sponsorship for Education from NGO/Spouse/Court

Sample letter requesting for sponsorship by authority. These sample letters can be used by anyone who wants an official sponsorship letter from a close relative, who has been sponsoring him/her for their education, for his/her university admission/any single parent who is requesting an NGO for sponsor of children as spouse is refusing to sponsor them/ anyone who wants to file a complaint against former spouse for refusing to sponsor their children anymore.

Letter by a University Student Requesting Parental Uncle to Officially Sponsor his/her Education

Recipient’s name ( in this case you will write you uncle’s name),

Recipient’s Address,

Subject: Request for Official sponsorship for education

Dear Uncle XYZ,

I hope that you are in the best of your health, and spirit. I also hope that your children, and your wife are also in the best of their health as well. I write this letter to request you to please officially sponsor my education as I am need of an official statements for university admissions.

Firstly, I want to thank you from the bottom of my heart for paying for my siblings, and my education since the death of my father. My father’s death was a huge incident for me, and my family. We were in huge financial crises when you helped us by paying for our education.

I am in the senior year of school, and am applying for universities at this moment. Many universities require an official sponsorship letter i.e. signed by the sponsor in case the student is applying for financial aid. I cannot afford to attend any private university hence I am in urgent need of this letter in order to get any aid/scholarship.

I hope that this will not be a hassle for you. Please write a detailed letter regarding my family’s situation as well as the regular amount that you pay for me, and my siblings. Please also send me attested photocopies of your bank statement as proof. Provide me with paid fee challans as well.

Anticipating for your reply.

Yours Sincerely,

Sender’s Name,

Letter by a Parent to an NGO requesting them to Sponsor his/her Child’s Education

NGO’s Name,

NGO’s Address,

Subject: Request for sponsorship for child’s education

Dear Sir/Madam,

I ,_____(write sender’s name), write this letter as a request for you to please provide sponsorship for the education of my two daughters. I am in urgent need of some help as I am not doing well financially.

Recently, my husband, and I got divorced due to personal reasons. The court allotted some money that he would have to pay to me for our children’s education. Unfortunately, my husband has not given me the allowance for 4 months, and we are not able to contact him, or his family. I have already filled a complain through the court, and the matter would be sorted soon.

The problem is that I am a small female clerk at a private company. My pay is not enough for both the households as well as for the education of my children. For the last 2 months I have not paid my daughter’s school fee. If I do not pay the fee for another month, both of my daughters will be kicked out of their respective schools.

I hereby, request you to provide me with a full sporsoorship for both of my daughters.

I have attached all the documents (divorce papers/ courts orders/ financial statements/salary statements) along with this letter as a proof. Please reply as soon as possible as its a matter of utter urgency

Letter by a Parent to Court Reporting them Regarding Father’s Denial of Sponsorship of  Children

High Court,

Recipient’s Post,

Subject: Reporting Father’s Denial of Sponsoring his children.

I, sender’s name along with her NIC number, want to file a report regarding my former husband refusing to sponsor our children anymore. I request you to handle this matter urgently, and warn my ex regarding this issue.

My former husband, and I filed a divorce as per mutual understanding. The court provided us with a resolution that he will pay about 60000 per month for the expenses of our children. Unfortunately, only after 3 months my former husband has refused to pay any sponsorship money all together.

We are not in a very good financial condition, and this action by my former husband is really disturbing my children’s lifestyle, and education.

Please look into this matter as soon as possible, and make sure that he pays for my children. I hope that the courts will take a strict action against him.

Write Citizen number,

Sender’s address,

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2 thoughts on “letter requesting sponsorship for education from ngo/spouse/court”.

Please i need a request letter for government to sponsor my education

here it is: https://semioffice.com/sponsorship-letters/request-letter-for-government-sponsorship-of-education/

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67+ Sponsorship Letter Templates – Word, PDF,Google Docs

A sponsorship letter isn’t generally as long as that of a sponsorship proposal. Although the two are different from one another, your sponsorship note must be kept as formal as possible. If you need quick financial support, then honesty should be the rule of the game as far as crafting your demand letter is concerned. There are customizable letter templates that you can download online for free. You may also see more different types of sponsorship   letters in Word from our official website template.net.

Requesting Corporate Sponsorship Letter Template

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How to Write a Sponsorship Letter for Education?

• It is extremely important that your letter is structured perfectly and all the content is arranged in it properly.
• First things first, explain the reason for writing the letter. Make sure to keep this concise and clear.
• Go on to give an account of why you think the concerned person or organization should help you.
• Add all the various skills you possess and cite relevant examples for them as well.

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How to Write a Letter Requesting Sponsorship Proposal?

• Start by studying the sponsorship agreement template to get an idea of the format and the sections to be included.
• Use an active tone for the whole letter. This will make for a more interesting read.
• Start by writing the date and then the name of the person from whom you are seeking the proposal. This should be followed by his contact details.
• Make sure that the salutation is a relevant one.
• The letter must not be too long nor too short, just right.
• In the letter, you must include details about why you are making the proposal in the first place and what you intend to do with it.

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Tips for Asking Business Donations for Scholarship:

• Make sure that you start the letter by giving a brief account of yourself and what you do.
• When it comes to asking for a scholarship, it would be a good idea to be a bit more creative when making the request.
• Go on to explain why you need to donate and what you intend to use it for. Check reference letter templates for more.
• Make sure to give an account of how you plan to publicize the business for the help offered by them.
• Split the content into smaller parts to improve its readability. If you’re interested in learning about event proposal letter templates, feel free to click here.
• This is because these letters offer a lot of benefits.
• These help the person to give a brief account of himself to the interested donors of scholarship.
• The person can elaborate on his strengths and cite supporting examples for them.
• These can come in handy for the donor who could record it and use it for taxation filing.
• The parties can use the letter as proof in case of a dispute on a later date.

General FAQs

1. what is a sponsorship letter, 2. what information should a sponsorship letter contain.

• Background of your organization or cause
• Reason for getting into touch
• Information about your audience
• Information about your activation ideas
• Sponsorship follow up time frame

3. What is the Importance of a Sponsorship Letter?

4. when should you write a sponsorship letter, 5. what should you avoid writing in your sponsorship letter.

• Requests for free products
• Pictures of your stakeholders or program users
• Not knowing who to address to
• Assumptions about the prospect’s target audience
• Asking for the prospect’s signature the first time you reach out to them

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How To Ask For A Letter Of Recommendation For A School Application

Updated: Jul 13, 2023, 3:18pm

Whether you’re a high school student headed to college or a college undergraduate preparing for grad school, letters of recommendation are often a requirement to advance to the next stage of your academic journey.

However, asking a teacher or professor for a letter of recommendation can be intimidating, whether in-person or via email. But fear not—we’ll walk you through the ins and outs of asking for letters of recommendation to help you gain acceptance to the college or graduate school of your choice.

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What Is a Letter of Recommendation?

A letter of recommendation is a formal letter written by someone in a position of authority, such as a teacher, to provide testimony regarding your abilities, achievements and character.

Colleges and universities ask for letters of recommendation because they give admissions officers a well-rounded picture of you. Recommendation letters can provide more insight into your personality and abilities beyond your transcript and extracurriculars and set you apart from other applicants.

The number of recommendation letters you need can vary, so verifying each school’s requirements is important. One to three letters are typically required, but two to three is the standard. Consider two letters as your minimum and a third letter as a backup or supplementary perspective to offer the admissions committee further insight into your qualities and achievements.

Who Should Write Your Recommendation Letter?

Someone who knows you well academically is best suited to write your recommendation letter. Typically professors and teachers fill this role. However, coaches, counselors and club advisors can be potential candidates, especially if they know you in multiple settings, such as in the classroom or an extracurricular club.

Employers or supervisors at your workplace are possibilities for a secondary letter if they have firsthand experience of your abilities and accomplishments.

Remember to review the school’s application requirements to see if they want recommendation letters from specific people, such as a core subject teacher or a school counselor. Letters of recommendation for graduate school may need to come from undergraduate professors.

How to Ask for a Letter of Recommendation

Give plenty of notice.

Teachers usually have multiple recommendation letters to write, so give them as much advance notice as possible. Giving them a month before the due date is the minimum, but providing six to eight weeks of notice is even better.

For high school seniors, the beginning of the school year is an optimum time to ask for recommendations, particularly if you are considering applying for early decision. The more time your references have, the greater your chance of receiving a sincere, thorough letter.

Ask in Person if Possible

If possible, speak with your prospective recommenders in person before you send them your written request for a letter of recommendation. Before your conversation, rehearse and prepare your “pitch” to clearly and succinctly outline the purpose of your application and why you’re seeking their recommendation.

Also, meeting your recommenders in person can help them recall their experience with you in their class, which can be beneficial when they write your letter.

At first, you may feel shy about requesting such a favor. But remember that teachers and professors receive these requests frequently, and writing letters of recommendation is common practice in this field.

Send a Formal Request

Send a well-written request to each person who agreed to write you a letter by email. Your email subject line should read “Request for Letter of Recommendation” or something similar. Remind them of who you are and the college you’re applying to. Provide a deadline and an option to decline your request.

Supply Helpful Materials

Provide a copy of your current resume to the person writing the letter. Consider including a sheet highlighting key school courses or projects you’ve worked on, relevant work experience, specific character attributes or academic accomplishments and any long-term goals relevant to the recommendation. This information can help jog the writer’s memory and provide them with details that can add a more personal touch to the letter of recommendation.

It’s always a good idea to send your references a short, polite reminder one to two weeks before the due date. Following up is also an opportunity to ask if they need additional information from you.

Say Thank You

Send a thank you in writing to everyone who submitted a letter for you. A handwritten note is the best option. Sending your note by email is the next best option. Do not send a thank you note by text message. Lastly, don’t forget to share the good news of your acceptance to the school with your recommenders.

Tips for the Recommendation Letter Process

Waive your right to view.

We recommend waiving your right to view your recommendation on your application form since letters of recommendation are typically considered confidential. Admissions officers may view them as more trustworthy if they know you haven’t seen them.

Prepare for a “No”

No one is obligated to write you a letter of recommendation. People may decline your request for various reasons. For instance, some teachers decide to only write a certain number of recommendations each year and may have reached their quota.

Also, if someone you ask for a reference hesitates, it’s a sign that they aren’t a good fit. They may not know you well enough to speak to your qualifications.

Be prepared with alternatives. If anyone declines your request, take it graciously, thank the person and reach out to the next person on your list. If you don’t have an alternative, a guidance counselor or academic advisor can help you think of someone.

Update Your References

You should update those who have written your letter of recommendation. Your updates can include informing them of your acceptance to a college and other important achievements. Keeping your references updated is a polite gesture since they are essential to the application process.

Frequently Asked Questions (FAQs) About How to Ask for a Letter of Recommendation

How do you ask for a letter of recommendation via email.

When writing a letter of recommendation via email, keep it short and formal. Include a direct subject line such as “Request for Letter of Recommendation” and a formal salutation and closing. Use the first paragraph to reintroduce yourself to the recommender and your second paragraph to make the request. Ensure that you provide a clear deadline.

How do you politely ask for a recommendation letter from a professor?

Show your appreciation for your recommender’s time by giving plenty of advance notice. Whether approaching the request in writing or in person, maintain a polite and professional demeanor. Clearly, explain why you have chosen them as a recommender, what information you expect the letter to include and details on where to send the letter.

How long before the due date should you ask for a letter of recommendation?

A generous lead time is essential when asking for a letter of recommendation. Give your letter writers at least one month before the due date—and preferably longer. Ensure the date is clear in all your communication with the recommender.

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Jeff Tompkins is a writer and teacher of English as a Second Language living in New York City. He was born in Hartford, Connecticut, in 1967 and was educated at Brown University and University College London. His articles and reviews have appeared in CHA Review of Books and Films, the Brooklyn Rail, the Chicago Review of Books, PopMatters, Words Without Borders, and other outlets.