king's college london phd marketing

• King's College London
• Department of Management
• Stuart J. Barnes

Stuart J. Barnes King's College London | KCL  ·  Department of Management

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• King's Business School
• United Kingdom
• Managing Director

• Kent Business School
• Chair in Management

• Business Administration (Information Systems)

• Economics and Geography

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International Marketing

Entry requirements.

Undergraduate degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study).

Months of entry

Course content.

From brand management to consumer behaviour, this course provides you with the essential skills you’ll need for a career in marketing. You’ll be taught by expert researchers and experienced practitioners. And our central London location means there’s plenty of career options when you graduate.

It’s an exciting time in the marketing industry. But things are moving quickly and you need the latest thinking to keep up.

Our research-led teaching will help you develop your knowledge of cutting-edge marketing theory. We’ll show you how to put that into practice in real industry situations.

No matter what you studied at undergraduate level, if you’ve got the drive to succeed in marketing, we want to help you make it happen.

Qualification, course duration and attendance options

• Campus-based learning is available for this qualification

Course contact details

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International Marketing MSc

Strand campus, london, united kingdom, 12 months program duration, 33,450 gbp tuition fee/year, yes scholarships, marketing main subject area, program overview, main subject, study level, admission requirements, exam scores, important dates, tuition fee and scholarships, tuition fee, scholarships, domestic students, international students.

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:

Where to look for scholarship opportunities

How to apply to scholarships relevant to you

A list of available scholarships around the world

A scholarship application checklist

More programs from the university

Bachelor ug, business and management (1), accounting & finance bsc, business management bsc, economics & management bsc, international management bsc, management & modern languages (french, german, portuguese or spanish) with a year abroad ba, accounting, accountability & financial management msc, banking & finance msc, digital marketing msc, economics & finance msc, environmental, social, governance (esg) management msc, finance (asset pricing) msc, finance (corporate finance) msc, finance analytics msc, human resource management & organisational analysis msc, international management msc, management & technological change msc, medtech innovation & entrepreneurship msc, public policy & management msc, strategic entrepreneurship & innovation msc.

Marketing : King's Business School

• King's College London
• King's Business School

Fingerprint

• Advertising Social Sciences 100%
• Marketing Social Sciences 89%
• Service Industries Social Sciences 75%
• Understanding Social Sciences 70%
• Customers Economics, Econometrics and Finance 69%
• Research Social Sciences 63%
• Brand Economics, Econometrics and Finance 61%
• Market Economics, Econometrics and Finance 42%

Collaborations and top research areas from the last five years

Dive into details.

Select a country/territory to view shared publications and projects

Oguz A. Acar

• Marketing : King's Business School - Professor in Marketing

Person: Academic

• Marketing : King's Business School

Person: Master of Philosophy

Stefan Bernritter

• Marketing : King's Business School - Reader in Marketing

Research output

• 18841 Citations
• 337 Article
• 21 Conference paper
• 15 Editorial
• 8 Review article
• 6 Comment/debate
• 4 Other contribution
• 3 Book/Film/Article review

Research output per year

Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Research output : Contribution to journal › Article › peer-review

• Intention 100%
• Negative Emotion 100%
• Target Behavior 100%

Beyond Prompt Engineering: Skills Marketers Need to Successfully Deploy Generative AI

Research output : Contribution to specialist publication › Article

• Prompt Engineering 100%
• Generative Artificial Intelligence 100%
• AI Tools 50%
• Intents 16%

Clear in advance to whom? Exploring ‘transparency’ of assessment practices in UK higher education institution assessment policy

• Organizations 100%
• Education Institution 100%
• Assessment Practice 100%
• Understanding 71%
• Policy Document 40%

Projects per year

Short-termism and UK business investment: evidence from microdata

ESRC Economic and Social Research Council

1/06/2024 → 31/01/2026

Project : Research

Efficacy of climate messaging on social media: An investigation of online peer persuasion

Chan, H. Y.

British Academy

1/09/2023 → 31/08/2025

Decision Maker Panel

1/07/2023 → 19/03/2026

• 2 Participation in conference
• 2 Types of Public engagement and outreach - Media article or participation
• 1 Invited talk

Activities per year

Academy of Marketing Science Annual Conference 2023:Marketing of Breast Milk Substitutes in Emerging EconomiesA Case Study of China

Prokriti Mukherji (Keynote/plenary speaker)

Activity : Participating in or organising an event › Participation in conference

JAMS Thought Leadership Forum

Diversity and inclusion: supporting disadvantaged students and tackling award gaps.

Ilia Protopapa (Speaker)

Activity : Talk or presentation › Invited talk

Student theses

Artificial intelligence, service-sales interface, and frontline ambidexterity.

Supervisor: Tuncdogan, A. (Supervisor) & Barnes, S. (Supervisor)

Student thesis : Doctoral Thesis › Doctor of Philosophy

Crises, CEO Accountability and Corporate Responsibility

Supervisor: Eckhardt, G. (Supervisor) & Klingler-Vidra, R. (Supervisor)

Exploring Psychological Boundary Conditions of Priming in Promoting Sustainable Consumption

Supervisor: Plangger, K. (Supervisor) & Montecchi, M. (Supervisor)

1st Prize, Tiburtius Dissertation Award

Danatzis, Ilias (Recipient), Dec 2018

Prize : Prize (including medals and awards)

• Awards 100%
• Theses 100%
• Business Economics 100%
• Academic Discipline 100%
• Fields 100%

Award for Best Paper Published in the International Journal of Advertising in 2017

Maslowska, Ewa (Recipient), Malthouse, Edward C. (Recipient) & Bernritter, Stefan (Recipient), 2018

• Online Reviews 100%

Best Dissertation Award (2016)

Bernritter, Stefan (Recipient), 2017

We have 38 King’s College London PhD Projects, Programmes & Scholarships

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King’s College London

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King’s College London PhD Projects, Programmes & Scholarships

Investigate cytoskeletal networks controlling cancer cell migration at the systems level., phd research project.

PhD Research Projects are advertised opportunities to examine a pre-defined topic or answer a stated research question. Some projects may also provide scope for you to propose your own ideas and approaches.

Self-Funded PhD Students Only

This project does not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

Investigate the molecular mechanism controlling FEME (Fast Endophilin Mediated Endocytosis) in directed cancer cell migration using CRISPR, biochemistry, and advanced microscopy methods.

A digital twin of chronic thromboembolic pulmonary hypertension to predict patient outcomes, funded phd project (students worldwide).

This project has funding attached, subject to eligibility criteria. Applications for the project are welcome from all suitably qualified candidates, but its funding may be restricted to a limited set of nationalities. You should check the project and department details for more information.

Molecular Mechanisms of Cancer Progression

Awaiting funding decision/possible external funding.

This supervisor does not yet know if funding is available for this project, or they intend to apply for external funding once a suitable candidate is selected. Applications are welcome - please see project details for further information.

PhD studentships in Quantum Technologies, King’s College London

Funded phd programme (students worldwide).

Some or all of the PhD opportunities in this programme have funding attached. Applications for this programme are welcome from suitably qualified candidates worldwide. Funding may only be available to a limited set of nationalities and you should read the full programme details for further information.

4 Year PhD Programme

4 Year PhD Programmes are extended PhD opportunities that involve more training and preparation. You will usually complete taught courses in your first year (sometimes equivalent to a Masters in your subject) before choosing and proposing your research project. You will then research and submit your thesis in the normal way.

Gene regulation in human development

Phd studies in mental health, substance use disorders, multimorbidity, health services research (nursing, pharmacy, allied or public health focus).

The PhD opportunities on this programme do not have funding attached. You will need to have your own means of paying fees and living costs and / or seek separate funding from student finance, charities or trusts.

PhD Research Programme

PhD Research Programmes present a range of research opportunities shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.

Manipulation of the Polarization in Ultrathin Ferroelectrics

Phd cognitive function and balance in bronchiectasis, phd digital health in bronchiectasis, full scholarship at epsrc cdt in advanced engineering for personalised surgery & intervention, epsrc centre for doctoral training.

EPSRC Centres for Doctoral Training conduct research and training in priority areas funded by the UK Engineering and Physical Sciences Research Council. Potential PhD topics are usually defined in advance. Students may receive additional training and development opportunities as part of their programme.

Humanities Research Programme

Humanities Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.

German PhD (option of joint PhD with Stuttgart or Humboldt University)

History phd (option of joint phd with hong kong university or national university of singapore), music phd (option of joint phd with hong kong university), arts research programme.

Arts Research Programmes present a range of research opportunities, shaped by a university’s particular expertise, facilities and resources. You will usually identify a suitable topic for your PhD and propose your own project. Additional training and development opportunities may also be offered as part of your programme.

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Digital Marketing MSc

King's college london, university of london, different course options.

• Key information

Course Summary

Tuition fees, entry requirements, similar courses at different universities, key information data source : idp connect, qualification type.

MSc - Master of Science

Subject areas

Digital Marketing

Course type

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Course detail

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. This Digital Marketing MSc course will enable you to develop your ability to think strategically about critical marketing issues and challenges while also enhancing the professional marketing knowledge required to work effectively in an increasingly complex and overwhelmingly digital global environment. Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations flourish in the future.

Teaching and assessment

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

UK fees Course fees for UK students

For this course (per year)

International fees Course fees for EU and international students

Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Please note that, due to the content of this Master's programme, it is not normally suitable for applicants with an undergraduate degree in Marketing or who have undertaken multiple Marketing modules as part of their undergraduate degree. Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.

MSc Digital Marketing

Northumbria university, newcastle, msc digital marketing (with advanced practice), nottingham trent university, msc digital marketing (with placement), msc digital marketing with integrated placement, university of chichester.

Program Overview

Students selecting a major in marketing will earn a Bachelor of Science in Business Administration (B.S.B.A.) degree under the program of study offered by the King's College William G. McGowan School of Business in Wilkes-Barre, Pa. A minor in marketing is also available.

The Bachelor of Science in Business Administration degree with a major in marketing is designed to foster a detailed understanding of the marketing field and its role in business.

• Visit Campus

What Can You Do with a Marketing Degree?

The best marketing undergraduate programs prepare students with the analytical and professional skills needed for a career in private industry, service organizations, government agencies, or their own business. Students with marketing training have found success in a range of roles.

• Professional sales
• Digital marketing (affiliate marketing, paid search, social media)
• Consumer goods marketing
• Retail management
• Advertising
• Health care administration
• Financial Services
• Brand management
• Market research
• Supply chain management
• Professional sports

King's College graduates work for a wide variety of organizations including the NFL, MLB, Hormel, Campbell Soup Company, ADP, Reuters, M&T Bank, Cintas, JP Morgan Chase & Co, Enterprise, Target, DHL Supply Chain, Mondelēz International, Pfizer, Dress Barn, InterMetro Industries, Benco Dental, and Vanguard.

Several graduates work in the digital marketing field with titles such as Retail Search Manager, Paid Social Director, Digital Marketing Strategist, Marketing and Communications Coordinator, and Client Account Strategist.

This industry offers several high demand and profitable marketing career opportunities. According to the U.S. Bureau of Labor Statistics, the median annual wage for advertising and promotions managers was $127,830 in May 2022. In addition, overall employment of advertising, promotions, and marketing managers is projected to grow six percent from 2022 to 2032, faster than the average for all occupations.

• Master of Business Administration (M.B.A.)
• Master of Science in marketing research
• Master of Science in Sports Management
• Juris Doctor (J.D.) (Law school)

What Makes the King's Marketing Program Different?

The Bachelor of Science in Business Administration degree with a major in marketing is designed to foster a detailed understanding of the marketing field and its role in business. The King's College marketing curriculum prepares students for careers in advertising, brand management, media, market research, retail management, social media, digital marketing, sports marketing, professional sales, and other entry-level marketing positions. Our marketing degree is built upon the liberal learning competencies of effective communication, ethics, and social responsibility, which provides essential tools for professional success, including a detailed understanding of the different aspects of the marketing field and its role in the business environment. Students are strongly encouraged to participate in our available internship opportunities that provide experiential learning and marketing training. In addition, students are welcome to use their elective credits to add a second major or minor from other McGowan School of Business programs or arts and sciences majors. In conjunction with the Mass Communications Department, marketing majors can achieve a concentration or a minor in mass communications to supplement their degree in marketing. The minor and concentration in mass communications offers students the opportunity to gain a further understanding of the role of media in society along with specialized knowledge in advertising, brand communications, social media, and visual communications. Majors in the William G. McGowan School of Business are accredited by AACSB International - The Association to Advance Collegiate Schools of Business. AACSB Accreditation is the hallmark of excellence in business education and has been earned by less than six percent of the world's business programs.

Major Resources

• Internships
• Study Abroad

Student Organizations

• Marketing and Management Association
• Mu Kappa Tau Honor Society
• Beta Gamma Sigma

Beta Gamma Sigma is the international honor society serving business programs accredited by AACSB International - The Association to Advance Collegiate Schools of Business. Membership in Beta Gamma Sigma is the highest recognition a business student can receive in a business program accredited by AACSB International.

Lifetime membership in the King's College William G. McGowan School of Business Chapter of Beta Gamma Sigma is by invitation. To be eligible for invitation, students must be in their second semester of their sophomore year and rank in the upper 10 percent of their class or be in the upper 10 percent of the junior or senior class. Other questions and requirements for invitation can be found on the Beta Gamma Sigma website.

• Academic Planners
• Course Descriptions
• Degree Requirements

We welcome all potential students and their families to visit our beautiful campus and get a taste of the King’s College experience. Feel free to schedule a personal visit or register for one of our upcoming admission events.

• Personal Visit
• Admission Events

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Related majors.

Still looking for the perfect fit to your interests and goals? Here are some similar programs to explore:

Communications

Entrepreneurship

Business Administration - Management

King's College London

Marketing msc (online).

This programme will be accepting students in September 2024. You can view information about the course at: https://online.kcl.ac.uk/online-masters/marketing-msc

Key benefits

More information on this course can be found in the online course website.

More information on Marketing MSc (online)

Gain the strategic and practical marketing skills to help businesses and organisations succeed with our Marketing MSc.