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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

presentation of research slideshare

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

  • Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

presentation of research slideshare

  • Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

  • Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

  • Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

  • Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Education Standards

Radford university.

Learning Domain: Social Work

Standard: Basic Research Methodology

Lesson 10: Sampling in Qualitative Research

Lesson 11: qualitative measurement & rigor, lesson 12: qualitative design & data gathering, lesson 1: introduction to research, lesson 2: getting started with your research project, lesson 3: critical information literacy, lesson 4: paradigm, theory, and causality, lesson 5: research questions, lesson 6: ethics, lesson 7: measurement in quantitative research, lesson 8: sampling in quantitative research, lesson 9: quantitative research designs, powerpoint slides: sowk 621.01: research i: basic research methodology.

PowerPoint Slides: SOWK 621.01: Research I: Basic Research Methodology

The twelve lessons for SOWK 621.01: Research I: Basic Research Methodology as previously taught by Dr. Matthew DeCarlo at Radford University. Dr. DeCarlo and his team developed a complete package of materials that includes a textbook, ancillary materials, and a student workbook as part of a VIVA Open Course Grant.

The PowerPoint slides associated with the twelve lessons of the course, SOWK 621.01: Research I: Basic Research Methodology, as previously taught by Dr. Matthew DeCarlo at Radford University. 

Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Cover for Research Presentation Guide

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

  • The full title of the report
  • The date of the report
  • The name of the researchers or department in charge of the report
  • The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

Title slide in a Research Presentation

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

  • The purpose of the investigation and its significance within the organization’s goals
  • The methods used for the investigation
  • The major findings of the investigation
  • The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

Executive Summary slide in a Research Presentation

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

  • What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
  • Why is this project important, and what prompted it?
  • What are the boundaries of your research or initiative? 
  • How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

Action Evaluation Matrix in a Research Presentation

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

Data and Analysis slide in a Research Presentation

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

Conclusion Slide in a Research Presentation

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

Recommendations slide in Research Presentation

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

  • Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
  • Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
  • Prepare speaker notes with the key points of your research. Glance at it when needed.
  • Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation.

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

presentation of research slideshare

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

presentation of research slideshare

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

Layout of Results in Charts

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

presentation of research slideshare

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

presentation of research slideshare

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

  • Introduction
  • Problem Statement
  • Research Questions
  • Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
  • Study design and methods
  • Population & Sampling
  • Data Collection
  • Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

presentation of research slideshare

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How to present a research paper in PPT: best practices

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How to present a research paper in PPT: best practices

A research paper presentation is frequently used at conferences and other events where you have a chance to share the results of your research and receive feedback from colleagues. Although it may appear as simple as summarizing the findings, successful examples of research paper presentations show that there is a little bit more to it.

In this article, we’ll walk you through the basic outline and steps to create a good research paper presentation. We’ll also explain what to include and what not to include in your presentation of research paper and share some of the most effective tips you can use to take your slides to the next level.

Research paper PowerPoint presentation outline

Creating a PowerPoint presentation for a research paper involves organizing and summarizing your key findings, methodology, and conclusions in a way that encourages your audience to interact with your work and share their interest in it with others. Here’s a basic research paper outline PowerPoint you can follow:

1. Title (1 slide)

Typically, your title slide should contain the following information:

  • Title of the research paper
  • Affiliation or institution
  • Date of presentation

2. Introduction (1-3 slides)

On this slide of your presentation, briefly introduce the research topic and its significance and state the research question or objective.

3. Research questions or hypothesis (1 slide)

This slide should emphasize the objectives of your research or present the hypothesis.

4. Literature review (1 slide)

Your literature review has to provide context for your research by summarizing relevant literature. Additionally, it should highlight gaps or areas where your research contributes.

5. Methodology and data collection (1-2 slides)

This slide of your research paper PowerPoint has to explain the research design, methods, and procedures. It must also Include details about participants, materials, and data collection and emphasize special equipment you have used in your work.

6. Results (3-5 slides)

On this slide, you must present the results of your data analysis and discuss any trends, patterns, or significant findings. Moreover, you should use charts, graphs, and tables to illustrate data and highlight something novel in your results (if applicable).

7. Conclusion (1 slide)

Your conclusion slide has to summarize the main findings and their implications, as well as discuss the broader impact of your research. Usually, a single statement is enough.

8. Recommendations (1 slide)

If applicable, provide recommendations for future research or actions on this slide.

9. References (1-2 slides)

The references slide is where you list all the sources cited in your research paper.

10. Acknowledgments (1 slide)

On this presentation slide, acknowledge any individuals, organizations, or funding sources that contributed to your research.

11. Appendix (1 slide)

If applicable, include any supplementary materials, such as additional data or detailed charts, in your appendix slide.

The above outline is just a general guideline, so make sure to adjust it based on your specific research paper and the time allotted for the presentation.

Steps to creating a memorable research paper presentation

Creating a PowerPoint presentation for a research paper involves several critical steps needed to convey your findings and engage your audience effectively, and these steps are as follows:

Step 1. Understand your audience:

  • Identify the audience for your presentation.
  • Tailor your content and level of detail to match the audience’s background and knowledge.

Step 2. Define your key messages:

  • Clearly articulate the main messages or findings of your research.
  • Identify the key points you want your audience to remember.

Step 3. Design your research paper PPT presentation:

  • Use a clean and professional design that complements your research topic.
  • Choose readable fonts, consistent formatting, and a limited color palette.
  • Opt for PowerPoint presentation services if slide design is not your strong side.

Step 4. Put content on slides:

  • Follow the outline above to structure your presentation effectively; include key sections and topics.
  • Organize your content logically, following the flow of your research paper.

Step 5. Final check:

  • Proofread your slides for typos, errors, and inconsistencies.
  • Ensure all visuals are clear, high-quality, and properly labeled.

Step 6. Save and share:

  • Save your presentation and ensure compatibility with the equipment you’ll be using.
  • If necessary, share a copy of your presentation with the audience.

By following these steps, you can create a well-organized and visually appealing research paper presentation PowerPoint that effectively conveys your research findings to the audience.

What to include and what not to include in your presentation

In addition to the must-know PowerPoint presentation recommendations, which we’ll cover later in this article, consider the following do’s and don’ts when you’re putting together your research paper presentation:

  • Focus on the topic.
  • Be brief and to the point.
  • Attract the audience’s attention and highlight interesting details.
  • Use only relevant visuals (maps, charts, pictures, graphs, etc.).
  • Use numbers and bullet points to structure the content.
  • Make clear statements regarding the essence and results of your research.

Don’ts:

  • Don’t write down the whole outline of your paper and nothing else.
  • Don’t put long, full sentences on your slides; split them into smaller ones.
  • Don’t use distracting patterns, colors, pictures, and other visuals on your slides; the simpler, the better.
  • Don’t use too complicated graphs or charts; only the ones that are easy to understand.
  • Now that we’ve discussed the basics, let’s move on to the top tips for making a powerful presentation of your research paper.

8 tips on how to make research paper presentation that achieves its goals

You’ve probably been to a presentation where the presenter reads word for word from their PowerPoint outline. Or where the presentation is cluttered, chaotic, or contains too much data. The simple tips below will help you summarize a 10 to 15-page paper for a 15 to 20-minute talk and succeed, so read on!

Tip #1: Less is more

You want to provide enough information to make your audience want to know more. Including details but not too many and avoiding technical jargon, formulas, and long sentences are always good ways to achieve this.

Tip #2: Be professional

Avoid using too many colors, font changes, distracting backgrounds, animations, etc. Bullet points with a few words to highlight the important information are preferable to lengthy paragraphs. Additionally, include slide numbers on all PowerPoint slides except for the title slide, and make sure it is followed by a table of contents, offering a brief overview of the entire research paper.

Tip #3: Strive for balance

PowerPoint slides have limited space, so use it carefully. Typically, one to two points per slide or 5 lines for 5 words in a sentence are enough to present your ideas.

Tip #4: Use proper fonts and text size

The font you use should be easy to read and consistent throughout the slides. You can go with Arial, Times New Roman, Calibri, or a combination of these three. An ideal text size is 32 points, while a heading size is 44.

Tip #5: Concentrate on the visual side

A PowerPoint presentation is one of the best tools for presenting information visually. Use graphs instead of tables and topic-relevant illustrations instead of walls of text. Keep your visuals as clean and professional as the content of your presentation.

Tip #6: Practice your delivery

Always go through your presentation when you’re done to ensure a smooth and confident delivery and time yourself to stay within the allotted limit.

Tip #7: Get ready for questions

Anticipate potential questions from your audience and prepare thoughtful responses. Also, be ready to engage in discussions about your research.

Tip #8: Don’t be afraid to utilize professional help

If the mere thought of designing a presentation overwhelms you or you’re pressed for time, consider leveraging professional PowerPoint redesign services . A dedicated design team can transform your content or old presentation into effective slides, ensuring your message is communicated clearly and captivates your audience. This way, you can focus on refining your delivery and preparing for the presentation.

Lastly, remember that even experienced presenters get nervous before delivering research paper PowerPoint presentations in front of the audience. You cannot know everything; some things can be beyond your control, which is completely fine. You are at the event not only to share what you know but also to learn from others. So, no matter what, dress appropriately, look straight into the audience’s eyes, try to speak and move naturally, present your information enthusiastically, and have fun!

If you need help with slide design, get in touch with our dedicated design team and let qualified professionals turn your research findings into a visually appealing, polished presentation that leaves a lasting impression on your audience. Our experienced designers specialize in creating engaging layouts, incorporating compelling graphics, and ensuring a cohesive visual narrative that complements content on any subject.

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Open Access

Ten simple rules for effective presentation slides

* E-mail: [email protected]

Affiliation Biomedical Engineering and the Center for Public Health Genomics, University of Virginia, Charlottesville, Virginia, United States of America

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  • Kristen M. Naegle

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Published: December 2, 2021

  • https://doi.org/10.1371/journal.pcbi.1009554
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Citation: Naegle KM (2021) Ten simple rules for effective presentation slides. PLoS Comput Biol 17(12): e1009554. https://doi.org/10.1371/journal.pcbi.1009554

Copyright: © 2021 Kristen M. Naegle. This is an open access article distributed under the terms of the Creative Commons Attribution License , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

Funding: The author received no specific funding for this work.

Competing interests: The author has declared no competing interests exist.

Introduction

The “presentation slide” is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. A slide is a single page projected on a screen, usually built on the premise of a title, body, and figures or tables and includes both what is shown and what is spoken about that slide. Multiple slides are strung together to tell the larger story of the presentation. While there have been excellent 10 simple rules on giving entire presentations [ 1 , 2 ], there was an absence in the fine details of how to design a slide for optimal effect—such as the design elements that allow slides to convey meaningful information, to keep the audience engaged and informed, and to deliver the information intended and in the time frame allowed. As all research presentations seek to teach, effective slide design borrows from the same principles as effective teaching, including the consideration of cognitive processing your audience is relying on to organize, process, and retain information. This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are broken into 3 primary areas. Rules 1 to 5 are about optimizing the scope of each slide. Rules 6 to 8 are about principles around designing elements of the slide. Rules 9 to 10 are about preparing for your presentation, with the slides as the central focus of that preparation.

Rule 1: Include only one idea per slide

Each slide should have one central objective to deliver—the main idea or question [ 3 – 5 ]. Often, this means breaking complex ideas down into manageable pieces (see Fig 1 , where “background” information has been split into 2 key concepts). In another example, if you are presenting a complex computational approach in a large flow diagram, introduce it in smaller units, building it up until you finish with the entire diagram. The progressive buildup of complex information means that audiences are prepared to understand the whole picture, once you have dedicated time to each of the parts. You can accomplish the buildup of components in several ways—for example, using presentation software to cover/uncover information. Personally, I choose to create separate slides for each piece of information content I introduce—where the final slide has the entire diagram, and I use cropping or a cover on duplicated slides that come before to hide what I’m not yet ready to include. I use this method in order to ensure that each slide in my deck truly presents one specific idea (the new content) and the amount of the new information on that slide can be described in 1 minute (Rule 2), but it comes with the trade-off—a change to the format of one of the slides in the series often means changes to all slides.

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Top left: A background slide that describes the background material on a project from my lab. The slide was created using a PowerPoint Design Template, which had to be modified to increase default text sizes for this figure (i.e., the default text sizes are even worse than shown here). Bottom row: The 2 new slides that break up the content into 2 explicit ideas about the background, using a central graphic. In the first slide, the graphic is an explicit example of the SH2 domain of PI3-kinase interacting with a phosphorylation site (Y754) on the PDGFR to describe the important details of what an SH2 domain and phosphotyrosine ligand are and how they interact. I use that same graphic in the second slide to generalize all binding events and include redundant text to drive home the central message (a lot of possible interactions might occur in the human proteome, more than we can currently measure). Top right highlights which rules were used to move from the original slide to the new slide. Specific changes as highlighted by Rule 7 include increasing contrast by changing the background color, increasing font size, changing to sans serif fonts, and removing all capital text and underlining (using bold to draw attention). PDGFR, platelet-derived growth factor receptor.

https://doi.org/10.1371/journal.pcbi.1009554.g001

Rule 2: Spend only 1 minute per slide

When you present your slide in the talk, it should take 1 minute or less to discuss. This rule is really helpful for planning purposes—a 20-minute presentation should have somewhere around 20 slides. Also, frequently giving your audience new information to feast on helps keep them engaged. During practice, if you find yourself spending more than a minute on a slide, there’s too much for that one slide—it’s time to break up the content into multiple slides or even remove information that is not wholly central to the story you are trying to tell. Reduce, reduce, reduce, until you get to a single message, clearly described, which takes less than 1 minute to present.

Rule 3: Make use of your heading

When each slide conveys only one message, use the heading of that slide to write exactly the message you are trying to deliver. Instead of titling the slide “Results,” try “CTNND1 is central to metastasis” or “False-positive rates are highly sample specific.” Use this landmark signpost to ensure that all the content on that slide is related exactly to the heading and only the heading. Think of the slide heading as the introductory or concluding sentence of a paragraph and the slide content the rest of the paragraph that supports the main point of the paragraph. An audience member should be able to follow along with you in the “paragraph” and come to the same conclusion sentence as your header at the end of the slide.

Rule 4: Include only essential points

While you are speaking, audience members’ eyes and minds will be wandering over your slide. If you have a comment, detail, or figure on a slide, have a plan to explicitly identify and talk about it. If you don’t think it’s important enough to spend time on, then don’t have it on your slide. This is especially important when faculty are present. I often tell students that thesis committee members are like cats: If you put a shiny bauble in front of them, they’ll go after it. Be sure to only put the shiny baubles on slides that you want them to focus on. Putting together a thesis meeting for only faculty is really an exercise in herding cats (if you have cats, you know this is no easy feat). Clear and concise slide design will go a long way in helping you corral those easily distracted faculty members.

Rule 5: Give credit, where credit is due

An exception to Rule 4 is to include proper citations or references to work on your slide. When adding citations, names of other researchers, or other types of credit, use a consistent style and method for adding this information to your slides. Your audience will then be able to easily partition this information from the other content. A common mistake people make is to think “I’ll add that reference later,” but I highly recommend you put the proper reference on the slide at the time you make it, before you forget where it came from. Finally, in certain kinds of presentations, credits can make it clear who did the work. For the faculty members heading labs, it is an effective way to connect your audience with the personnel in the lab who did the work, which is a great career booster for that person. For graduate students, it is an effective way to delineate your contribution to the work, especially in meetings where the goal is to establish your credentials for meeting the rigors of a PhD checkpoint.

Rule 6: Use graphics effectively

As a rule, you should almost never have slides that only contain text. Build your slides around good visualizations. It is a visual presentation after all, and as they say, a picture is worth a thousand words. However, on the flip side, don’t muddy the point of the slide by putting too many complex graphics on a single slide. A multipanel figure that you might include in a manuscript should often be broken into 1 panel per slide (see Rule 1 ). One way to ensure that you use the graphics effectively is to make a point to introduce the figure and its elements to the audience verbally, especially for data figures. For example, you might say the following: “This graph here shows the measured false-positive rate for an experiment and each point is a replicate of the experiment, the graph demonstrates …” If you have put too much on one slide to present in 1 minute (see Rule 2 ), then the complexity or number of the visualizations is too much for just one slide.

Rule 7: Design to avoid cognitive overload

The type of slide elements, the number of them, and how you present them all impact the ability for the audience to intake, organize, and remember the content. For example, a frequent mistake in slide design is to include full sentences, but reading and verbal processing use the same cognitive channels—therefore, an audience member can either read the slide, listen to you, or do some part of both (each poorly), as a result of cognitive overload [ 4 ]. The visual channel is separate, allowing images/videos to be processed with auditory information without cognitive overload [ 6 ] (Rule 6). As presentations are an exercise in listening, and not reading, do what you can to optimize the ability of the audience to listen. Use words sparingly as “guide posts” to you and the audience about major points of the slide. In fact, you can add short text fragments, redundant with the verbal component of the presentation, which has been shown to improve retention [ 7 ] (see Fig 1 for an example of redundant text that avoids cognitive overload). Be careful in the selection of a slide template to minimize accidentally adding elements that the audience must process, but are unimportant. David JP Phillips argues (and effectively demonstrates in his TEDx talk [ 5 ]) that the human brain can easily interpret 6 elements and more than that requires a 500% increase in human cognition load—so keep the total number of elements on the slide to 6 or less. Finally, in addition to the use of short text, white space, and the effective use of graphics/images, you can improve ease of cognitive processing further by considering color choices and font type and size. Here are a few suggestions for improving the experience for your audience, highlighting the importance of these elements for some specific groups:

  • Use high contrast colors and simple backgrounds with low to no color—for persons with dyslexia or visual impairment.
  • Use sans serif fonts and large font sizes (including figure legends), avoid italics, underlining (use bold font instead for emphasis), and all capital letters—for persons with dyslexia or visual impairment [ 8 ].
  • Use color combinations and palettes that can be understood by those with different forms of color blindness [ 9 ]. There are excellent tools available to identify colors to use and ways to simulate your presentation or figures as they might be seen by a person with color blindness (easily found by a web search).
  • In this increasing world of virtual presentation tools, consider practicing your talk with a closed captioning system capture your words. Use this to identify how to improve your speaking pace, volume, and annunciation to improve understanding by all members of your audience, but especially those with a hearing impairment.

Rule 8: Design the slide so that a distracted person gets the main takeaway

It is very difficult to stay focused on a presentation, especially if it is long or if it is part of a longer series of talks at a conference. Audience members may get distracted by an important email, or they may start dreaming of lunch. So, it’s important to look at your slide and ask “If they heard nothing I said, will they understand the key concept of this slide?” The other rules are set up to help with this, including clarity of the single point of the slide (Rule 1), titling it with a major conclusion (Rule 3), and the use of figures (Rule 6) and short text redundant to your verbal description (Rule 7). However, with each slide, step back and ask whether its main conclusion is conveyed, even if someone didn’t hear your accompanying dialog. Importantly, ask if the information on the slide is at the right level of abstraction. For example, do you have too many details about the experiment, which hides the conclusion of the experiment (i.e., breaking Rule 1)? If you are worried about not having enough details, keep a slide at the end of your slide deck (after your conclusions and acknowledgments) with the more detailed information that you can refer to during a question and answer period.

Rule 9: Iteratively improve slide design through practice

Well-designed slides that follow the first 8 rules are intended to help you deliver the message you intend and in the amount of time you intend to deliver it in. The best way to ensure that you nailed slide design for your presentation is to practice, typically a lot. The most important aspects of practicing a new presentation, with an eye toward slide design, are the following 2 key points: (1) practice to ensure that you hit, each time through, the most important points (for example, the text guide posts you left yourself and the title of the slide); and (2) practice to ensure that as you conclude the end of one slide, it leads directly to the next slide. Slide transitions, what you say as you end one slide and begin the next, are important to keeping the flow of the “story.” Practice is when I discover that the order of my presentation is poor or that I left myself too few guideposts to remember what was coming next. Additionally, during practice, the most frequent things I have to improve relate to Rule 2 (the slide takes too long to present, usually because I broke Rule 1, and I’m delivering too much information for one slide), Rule 4 (I have a nonessential detail on the slide), and Rule 5 (I forgot to give a key reference). The very best type of practice is in front of an audience (for example, your lab or peers), where, with fresh perspectives, they can help you identify places for improving slide content, design, and connections across the entirety of your talk.

Rule 10: Design to mitigate the impact of technical disasters

The real presentation almost never goes as we planned in our heads or during our practice. Maybe the speaker before you went over time and now you need to adjust. Maybe the computer the organizer is having you use won’t show your video. Maybe your internet is poor on the day you are giving a virtual presentation at a conference. Technical problems are routinely part of the practice of sharing your work through presentations. Hence, you can design your slides to limit the impact certain kinds of technical disasters create and also prepare alternate approaches. Here are just a few examples of the preparation you can do that will take you a long way toward avoiding a complete fiasco:

  • Save your presentation as a PDF—if the version of Keynote or PowerPoint on a host computer cause issues, you still have a functional copy that has a higher guarantee of compatibility.
  • In using videos, create a backup slide with screen shots of key results. For example, if I have a video of cell migration, I’ll be sure to have a copy of the start and end of the video, in case the video doesn’t play. Even if the video worked, you can pause on this backup slide and take the time to highlight the key results in words if someone could not see or understand the video.
  • Avoid animations, such as figures or text that flash/fly-in/etc. Surveys suggest that no one likes movement in presentations [ 3 , 4 ]. There is likely a cognitive underpinning to the almost universal distaste of pointless animations that relates to the idea proposed by Kosslyn and colleagues that animations are salient perceptual units that captures direct attention [ 4 ]. Although perceptual salience can be used to draw attention to and improve retention of specific points, if you use this approach for unnecessary/unimportant things (like animation of your bullet point text, fly-ins of figures, etc.), then you will distract your audience from the important content. Finally, animations cause additional processing burdens for people with visual impairments [ 10 ] and create opportunities for technical disasters if the software on the host system is not compatible with your planned animation.

Conclusions

These rules are just a start in creating more engaging presentations that increase audience retention of your material. However, there are wonderful resources on continuing on the journey of becoming an amazing public speaker, which includes understanding the psychology and neuroscience behind human perception and learning. For example, as highlighted in Rule 7, David JP Phillips has a wonderful TEDx talk on the subject [ 5 ], and “PowerPoint presentation flaws and failures: A psychological analysis,” by Kosslyn and colleagues is deeply detailed about a number of aspects of human cognition and presentation style [ 4 ]. There are many books on the topic, including the popular “Presentation Zen” by Garr Reynolds [ 11 ]. Finally, although briefly touched on here, the visualization of data is an entire topic of its own that is worth perfecting for both written and oral presentations of work, with fantastic resources like Edward Tufte’s “The Visual Display of Quantitative Information” [ 12 ] or the article “Visualization of Biomedical Data” by O’Donoghue and colleagues [ 13 ].

Acknowledgments

I would like to thank the countless presenters, colleagues, students, and mentors from which I have learned a great deal from on effective presentations. Also, a thank you to the wonderful resources published by organizations on how to increase inclusivity. A special thanks to Dr. Jason Papin and Dr. Michael Guertin on early feedback of this editorial.

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  • 3. Teaching VUC for Making Better PowerPoint Presentations. n.d. Available from: https://cft.vanderbilt.edu/guides-sub-pages/making-better-powerpoint-presentations/#baddeley .
  • 8. Creating a dyslexia friendly workplace. Dyslexia friendly style guide. nd. Available from: https://www.bdadyslexia.org.uk/advice/employers/creating-a-dyslexia-friendly-workplace/dyslexia-friendly-style-guide .
  • 9. Cravit R. How to Use Color Blind Friendly Palettes to Make Your Charts Accessible. 2019. Available from: https://venngage.com/blog/color-blind-friendly-palette/ .
  • 10. Making your conference presentation more accessible to blind and partially sighted people. n.d. Available from: https://vocaleyes.co.uk/services/resources/guidelines-for-making-your-conference-presentation-more-accessible-to-blind-and-partially-sighted-people/ .
  • 11. Reynolds G. Presentation Zen: Simple Ideas on Presentation Design and Delivery. 2nd ed. New Riders Pub; 2011.
  • 12. Tufte ER. The Visual Display of Quantitative Information. 2nd ed. Graphics Press; 2001.

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Lecture Notes on Research Methodology

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Lecture Notes on Research Methodology

Introduction to Research Methodology

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Sabine Mendes Lima Moura Issues in Research Methodology PUC – November 2014.

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Today Concepts underlying inferential statistics

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Richard M. Jacobs, OSA, Ph.D.

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Research Methodology Lecture 1.

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Chapter 12 Inferential Statistics Gay, Mills, and Airasian

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Sample Design.

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Copyright © 2008 by Pearson Education, Inc. Upper Saddle River, New Jersey All rights reserved. John W. Creswell Educational Research: Planning,

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Magister of Electrical Engineering Udayana University September 2011

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Chapter 1: Introduction to Statistics

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RESEARCH A systematic quest for undiscovered truth A way of thinking

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Research Methodology.

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Educational Research: Competencies for Analysis and Application, 9 th edition. Gay, Mills, & Airasian © 2009 Pearson Education, Inc. All rights reserved.

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Research Seminars in IT in Education (MIT6003) Quantitative Educational Research Design 2 Dr Jacky Pow.

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PROCESSING OF DATA The collected data in research is processed and analyzed to come to some conclusions or to verify the hypothesis made. Processing of.

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Academic Research Academic Research Dr Kishor Bhanushali M

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Question paper 1997.

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Chapter 6: Analyzing and Interpreting Quantitative Data

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Module III Multivariate Analysis Techniques- Framework, Factor Analysis, Cluster Analysis and Conjoint Analysis Research Report.

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Chapter 7 Measuring of data Reliability of measuring instruments The reliability* of instrument is the consistency with which it measures the target attribute.

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How to Build Great Slides for Your Research Presentation

  • Research Process
  • Peer Review
  • Presentations are important for researchers, so make sure your slides are easy to read.
  • Cut down on text, and use images where possible.
  • Remember that your slides don't have to explain themselves; minimize what's on the slide in favor of explaining the contents yourself.

Updated on April 1, 2010

A PhD student at a research conference promoting his research with slides

This editing tip deals with a different kind of writing: slides in a presentation.

Researchers have many roles in addition to the important work they do each day in the lab, the library, or the field. They must also be good readers, writers, reviewers, and presenters. In particular, presentations and talks are an important way to share your results with others your field, and being invited to speak is a great honor. But how do you convey your research results clearly in a presentation?

Cut down on the amount of text

Remember that your audience will be listening AND watching. If you put up a slide with lots of words, most people will focus on reading instead of listening to you. Any important points you are making might be lost. Always ask yourself, do I need full sentences on this slide? Would a single phrase or even one word be sufficient, given that I can explain it verbally? (If people will be downloading your slides later, consider adding some additional context in the “notes” section of the presentation.)

In some cases, you may not need text at all. Is there an image you can use to introduce a topic? With pictures, the audience is able to continue listening more easily while they view the slide. As long as pictures can prompt you to make the points you need to make, they are a great way to reduce the text clutter in a presentation.

Download these slides to view examples of how to format text, graphics, and animations.

Control the pace of new information

With a book, the reader controls the pace. In your presentation, you do. If you want to make sure that quick readers don't get ahead of the points you'll be talking about, don't provide all of your text at once. Instead, animate each line or bullet point so it appears when you're ready to discuss it.

Also, be careful that your title doesn't reveal the conclusion of the slide. If you bring up a slide that is entitled “Protein A is required for proper heart function,” the audience will immediately know the results of your experiments (and they may stop listening). Consider mentioning your research question or your experiments instead – that way you can lead the audience through the data and provide the conclusion at the end.

Other formatting suggestions

If you are using text (for example, a bulleted list), be sure that the text is easy for the audience to read.

  • Check carefully for spelling errors, which can be very distracting to the audience.
  • Consider adding some space between lines or paragraphs (an empty 10 pt line is quite effective).
  • Watch your parallel structure . If most items in your list are full sentences, make sure all items are full sentences. (Note that this list includes items that all start with a verb.)
  • Choose a font that looks professional and clear and a large font size whenever possible. Just because something can easily be read while sitting at your computer doesn't mean it will be visible to the audience in the back of a large room. While there is no firm rule, aim for at least a font size of 24.

Overall, remember that your slides don't have to explain themselves – a good presentation requires a presenter to fill in the important details for the audience. Let your slides guide your story, but not tell it themselves.

If you have questions about describing your research on a presentation slide, please write to us at [email protected] . Best of luck with your next research presentation!

Presenting a poster, not a talk? Learn more about how AJE can help with your poster.

Ben Mudrak, Senior Product Manager at American Chemical Society/ChemRxiv, PhD, Molecular Genetics and Microbiology, Duke University

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Research Methodology

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Research Methodology. Introduction to Research Methodology. Stages of Research Project. Chapter 1: Introduction Chapter 2: Literature Review Chapter 3: Methodology Chapter 4: Data Analysis and Interpretation of Findings Chapter 5: Discussion and conclusion. Why do we research?.

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Research Methodology Introduction to Research Methodology

Stages of Research Project • Chapter 1: Introduction • Chapter 2: Literature Review • Chapter 3: Methodology • Chapter 4: Data Analysis and Interpretation of Findings • Chapter 5: Discussion and conclusion

Why do we research? • To acquire information/knowledge • Research – a particular way of knowing • Emphasis on systematic investigation • Scientific method- collecting observations in a systematic and objective manner • Identify problem • Generate Objectives/hypotheses/RQ • Collect data • Determine whether or not the hypotheses are supported. • Researches that use non-scientific method • Historical, etnography

Types of researches (by purpose) • Basic research (Fundamental Research) • Concerned with fundamental and theoretical questions. • A foundation upon which others can develop applications and solutions • while basic research may not appear to be helpful in the real world, it can direct us toward practical applications in the long run. • E.g. A study on job rotation impact (positive and negative impact) on employees.

Applied research • concerned with finding solutions to practical problems and putting these solutions to work in order to help others • E.g. Action Research on Best Job Rotation practices for Academic Institution

Chap.1: Introduction • Research Introduction and background • Problem statement • Objectives (main & specific objective) • Hypotheses or research questions • Theoretical/conceptual framework (quantitative only) • Variables definition (quantitative only) • Definition of terms (include operational definition) • Contribution/Significance/important of research • Limitation of research

Choosing a research topic • 2 things to be considered • Level of interest • Topic of interest will motivate one to do research on it • Choosing the wrong topic – you might end up or fail to discover some interesting value. • Feasibility • Your capability to complete a research conducted – e.g. data collection and analysis, report writing • Always take a research as you want to unveil a mystery

Getting ideas for researchers • Yourself (observation on a particular phenomena/experiences) • Discussion with expert in the field • Journal articles • Academic books (based on research work) • Proceeding and conference papers • Thesis, dissertation, final year project • Organizational Report (e.g statistic) • Others (Internet, Newspapers/magazines

Preparing a Problem Statement • A problem statement is a clear concise description of the issues (or problems) that need to be addressed by a researcher. • The primary purpose of a problem statement is to focus the attention of the researcher. • A research-worthy problem statement is the description of an active challenge (i.e. problem) faced by a researcher that does not have adequate solutions or theoretical foundation. • Should briefly address the question: What is the problem that the research will address?

More… • Define a problem or a gap that need to be researched to find a solution • Justify the need for a research • These gaps are discovered through journal articles (refer to limitations or suggestions in journal articles) • Sometimes a problem is discovered through: • personal experience of a researcher or a research sponsor • phenomena that happens around us.

Example of a problem statement • No known study that has looked into this specific topic. - exploratory research • There are only few studies that address this issue but most of the studies were done in Western countries especially in the United States(Mueller, 1998; Adruce, 2002; Adam, 2008) – Confirmatory research • There are several research works in this specific area but the findings are not consistent. Therefore, there is a need to do further research in this area – Confirmatory research

Continue … • There are several research works that have looked into a direct relationship between smoking habit and cancer; however, no known research has specifically looked into a mediator/moderator effect of a third variable (types of food consumed) • This incident (eg. Tsunami) has never happened in Malaysia, therefore, there is a need to study the post Tsunami effects in the affected region of Malaysia. • Most of the previous research in this area were done using qualitative method; therefore, there is a need to use quantitative/experimental method to test the preposition/ hypothesis.

Continue • Most of the previous research in this area were done using quantitative method; therefore, there is a need to use qualitative/experimental method to validate the findings.

How to prepare the Objective for the study • Based on the Problem Statement mentioned earlier • It is a statement that explains what the study will focus on • There are two types of objective • Main (This study is interested in studying the employees behavior related to job rotation amongst support staff) • Specific (to study the relation ship between job rotation and job satisfaction)

Hypothesis or research question • The purpose is to refine the objective of the study and make it easier to understand what we want to study • When to use Hypothesis or research question • Phenomena has been studied before and to test the findings we use hypotheses testing (e.g There is a relationship between job rotation and job satisfaction) • If no known study has been done in that specific area we should use research question instead (e.g Is there any relationship between job rotation and job satisfaction? • When can we use hypothesis even if there is no know research done in a specific area? • Experimental research

Theoretical/conceptual framework • Only to be used in quantitative study. • There is no need for theoretical/conceptual framework in a Qualitative study

Employees Satisfaction Based on Maslow Hierarchy of Needs Thory Basic Needs (Salary, Benefits) Job Satisfaction Job Security Peer Support

Hypothesis • There is a relationship between Basic Needs and Employees Job Satisfaction • Better Job Security will result in Better Employees Job Satisfaction • There is a relationship between work environment and employees job Satisfaction • RQ if there is no hypothesis • Which of the above factors rank the highest contributor to job satisfaction?

Successful Organization Based on Systems Theory Employees Performance External Environment Management Capability Organization Performance Services Provided

Definition of Terms used in your study • Dictionary definition • Defined by dictionary • Operational definition • An operational definition defines something (e.g. a variable, term, or object) in terms of the specific process or set of validation tests used to determine its presence and quantity.

Continue… • Theoretical Definition • A theoretical definition relies on the acceptance of theories and so it does not simply reduce to a set of observationsLike the theories that build them, theoretical definitions also improve as scientific understanding grows

Research Contribution • Contributions • theory/concept/model/hypothesis/proposition or knowledge in the field • Methodology • Research Framework (statement of problem, objective, hypothesis, research question) • Instrument (questionnaire, interview guide, observation guide etc.) • Data Collected • Data Analysis Framework • Practitioner and community

Contribution toward theory and knowledge • This study is expected to contribute toward a theory (e.g. diffusion of innovation) related to the use of technology in organization because findings from previous studies implicate lack of consistencies either in supporting or refuting the theory. • Use of ICT in organization is a developing area and not many studies have really studied Malaysian organizations pertaining to their employees usage of ICT

Contribution toward Methodology • Since not many research were done in this area before, the Research Framework (statement of problem, objective, Hypothesis and Research Questions) use in this study could be use by future researcher who wanted to replicate this study. • The Instrument (questionnaire, interview guide, observation guide etc.) used in this research could be used for future research in the same area.

Contribution toward Practitioner and community • Findings from this research especially on the office and environmental factors that ensure success in job rotation should be a good guide to Human Resource Managers. • Finding from this research should also inform the community of employees in the organization on the important of office and environmental factors to ensure success in job rotation practices.

Limitation of the Study • Topical/subject/field limitation (limited to study of HRD and not on Psychology or management aspect of human resource) • Methodological limitation (Data collection method) • Population and Sample • Time Frame • Area/place of research • Resources Limitation (for example Literature Review is limited to Emerald online database)

Chap. 2:Literature Review • Gather all related and relevant findings from previous studies. • Introduction to the Chapter • Discussion on Theories, models, concepts and philosophy related to the research • Discussion on previous studies related to the topics. Guided by the specific objectives in the study. • Summary of the chapter

What is a Lit Review • What it is not • Not an essay • Not just a mere summary or annotated bibliography or abstract • What it is • Reflection of previous studies • Improve understanding on topic of interest • Status of works done in similar area • Updating you on what have been done in the past

How to do a Literature Review • Locate all related Previous Works on same topic to update you on what have been done. • Highlight the status of Previous research and finding Gaps or opportunities (availability, strength, weaknesses) • Uncertainties and doubts in previous findings • Limitations of previous studies that need to be dealt with • Methodological limitation • Geographical location • Time factor

Chap. 3:Methodology • Research Framework (Qualitative, Quantitative or Experimental) • Place and time of study • Population under study • Unit of analysis • Sample/respondent/informant (qualitative) • Sampling method and sampling framework • Method of Data Collection • Survey using Questionnaire (quantitative) • Interview (qualitative) • Document Analysis • Observation Technique • Determining method of data collection for each objective/research question/hypothesis

Methodology… continue • Research Instrument • Pre-Test and pilot test (quantitative) • Validity and reliability issues • Equipments (video, audio recorder etc.) to be used during data collections • Consent Form • Research Schedules and Timelines

Research Framework • Quantitative (mostly using Deductive Reasoning) - Confirmatory • to research questions that are best answered by collecting and analyzing numerical data (using statistical) • Qualitative (mostly using inductive Reasoning) – Exploratory • Mixed Method – Qualitative and Quantitative • To research questions that are best answered by giving descriptions on how one understand and interpret various aspects in their surroundings • Experimental (mostly using Deductive Reasoning) – Looking at Cause & Effect

Place and Time of Study • To be determined – provide justification • Determined also time to conduct the study because both place and time could determine the outcome of the study

Population and Sample • Determine the population where the study will be conducted • Identify the unit of analysis (individual or group) • Determine the sampling method (simple random method, cluster, stratified, systematic, purposeful/convenient, snow balling etc.) to be used and design the sampling framework

Main types of research methodologies • Survey - Quantitative • Experimental – Quantitative, Qualitative • Correlation - Quantitative • Case study – Quantitative, Qualitative • Historical - Qualitative • Ethnography – Qualitative

Chap. 4 Data Analysis and Interpretation • Present your analysis of data – summarize the relevant findings that are crucial to your study.

Chap. 5 Discussion • Interpret your data to meaningful information that is understandable. • Discussion and comparison with previous studies (focusing on similarities or differences in term of result)

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

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Updated: 03/31/23

Published: 03/31/23

Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

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And if you're looking to get started making your own presentation, why not learn from the best of the best?

To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.

What Good Presents Have in Common

Best PowerPoint Presentations

How to create a presentation.

When you're clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created.

These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply to your own with the right approach.

Even better — you may just learn something new about marketing while you're at it.

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  • Professional templates.

You're all set!

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What do good presentations have in common

The best presenters rehearse the material for smooth delivery, use eye contact, and engage their audience. You’ll also find great slides and a strong storyline.

Here are five elements you’ll find in every great digital presentation .

The presentation is highly relevant to the audience.

The best way to engage your audience is to talk about things that matter to them. By choosing topics that are genuinely interesting, solve their problems, answer their questions, or offer actionable ideas, you’re on the right track for a great presentation.

The icing on the cake? Having great titles. Your slide titles should pique people’s interest and curiosity while clearly stating the topic so your audience can decide if it’s relevant.

The presentation has a clear objective.

People sitting in on a presentation should have a reasonably clear idea of what you’re covering.

Whatever the topic, your slides and commentary should clearly relate to your key takeaways.

The presentation follows an organized storyline.

While closely related to the item above, your slides should tell a story that your audience can follow, with a beginning, a middle, and an end.

By following the key elements of storytelling, it’s much easier to demonstrate the point you’re leading towards.

The audience understands the next steps.

Defining the action you want your audience to take at the conclusion of your presentation and offering a compelling reason to do so helps them understand and follow your ideal course of action.

While this is often a call to action, it can also be a thought-provoking question or a list of key takeaways.

The audiences leave with contact information and/or resources.

Often, your audience wants to dive deeper into your material or topic. Offering contact information or additional resources helps listeners find what they need, whether it’s a conversation with you or a link to more information.

  • Less is more.
  • Keep text to a minimum.
  • Rethink visuals.
  • Incorporate multimedia.

Now that you know what to look for in a great slide deck, let’s dive in and explain how you can create your own. Follow these four guidelines for the best results.

1. Less is more.

Keep your slides simple when delivering a presentation to an audience in-person. You want the focus to be on the message, rather than just the slides themselves. Keep the slides on-topic but simple enough that people can still pay attention to what you're saying.

Remember, your visuals and text support your message. The true power is in your delivery.

2. Keep text to a minimum.

One way to accomplish the aforementioned simplicity is to reduce the amount of text in your presentation. Too much text can leave your audience overwhelmed. They’ll be preoccupied with reading your slides instead of listening.

Instead of large amounts of text, think about fewer words in a bigger font. This will help your audience up close and in the back of the room read your slides.

3. Rethink visuals.

People recall information better when it’s paired with images (as opposed to text). When you reduce the amount of text in your slides, you'll need compelling visuals to support the message you're delivering to your audience.

That doesn't mean you can just throw some nice-looking photos onto your deck and move on. Like any other content strategy, the visual elements of your presentation need to be strategic and relevant. We’ll discuss different types of visuals, and their best practices, below.

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While PowerPoint templates have come a long way since the program was first unveiled to the world, chances are, they're still commonly used.

To make your presentation unique, choose a theme that your audience hasn't seen dozens of times before — one that matches your brand and complements the topic you're speaking about.

Sometimes, it pays to look at presentation platforms other than PowerPoint to find templates, like Prezi.

There are also many visual content design sites that offer customizable templates that you can adapt for your own brand and topic, like Canva. In fact, in addition to templates, Canva also offers its very own platform for building presentations from scratch .

Additionally, you can also take a look at Venngage's free presentation maker for more professionally designed templates, icons, and high-quality stock photos that you can use right away.

Charts and Graphs

good presentation examples, charts and graphs

Image Source

One of the best ways to support the message you're delivering in your presentation is by including data and statistics. That's where charts and graphs come in: They provide a colorful and engaging way to present the details that support your point.

That said, make sure they fit in with the rest of your presentation's visual theme. Otherwise, your data points can distract the audience from what you're talking about, rather than enhancing it.

Color Theme

There's been some research on the way color can influence our emotions, especially when used in marketing.

While the goal of your presentation may not necessarily be to make a sale, you might be trying to invoke certain feelings or impressions, which a strategic use of color can help you do.

Check out Coschedule's guide on the psychology of color in marketing, which highlights the ways different tones, shades, and combinations can influence purchasing decisions.

When you include text, you want it to be easy to read and interpret. If you include text that's too small or dense to easily read, participants become too focused on trying to decipher it to pay attention to what you're saying.

That's why the designers at Visage recommend choosing Sans Serif fonts that opt for "legibility over fun," noting that text should not only be big enough for people in the back of the room to read but also presented in the right color to maintain visibility over your background.

Image Quality

Incorporating this fabulous visual content into your presentation will go to waste if the images are low-quality. Make sure your photos and other visual assets are high-resolution enough to be crisp and clear when displayed on a huge presentation screen.

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Tell us a little about yourself below to gain access today., 4. incorporate multimedia..

There's a reason why we love examples. You can give out the best advice available, but sometimes, in order to believe it, people need to see it in practice.

Multimedia is one way to achieve that — in a manner that can also capture and maintain your audience's attention.

A simple Google search for " music in presentations " yields enough soundtrack results to suggest that it's a unique way of engaging your audience, or at least creating a welcoming atmosphere before and after you speak.

Within the presentation itself, video serves as valuable visual content to keep your audience engaged. After all, 43% of people want to see more video content from marketers .

Video helps to illustrate and explain theories in practice in a way that the spoken word or photographs can't do alone.

Every item on this list meets the criteria for a great PowerPoint presentation. As you peruse these examples, take inspiration from our favorites and use what you learn to create your best presentation yet.

1. ChatGPT What It Is and How Writers Can Use It by Ads

The presentation below explains what ChatGPT is and all of its functionality, all with the goal of making the writing process easy.

What we love: This presentation maintains a limited color palette. The designer makes use of bold white text over a blue background to call out important headings. Key definitions are centered in white space, allowing these sections to naturally catch the viewer’s eye.

2 . How Google Works by Eric Schmid

Ever wonder what it's actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.'s Executive Chairman and ex-CEO of Google) could clue you in.

This presentation outlines some of the top lessons he and his team have learned from running and hiring at one of the top companies in the world. Besides giving you a peek behind the scenes, Schmidt inspires you to make changes to the way your business runs.

What we love: This presentation has minimalist slides that balance simple illustrations with short text. Viewers can consume information quickly. Just as valuable, Schmidt ends with a thought-provoking question and information about where to go for more information.

3. Fix Your Really Bad PowerPoint by Slide Comet

This presentation has some awesome takeaways we all could learn from. Even if you're following all the tips in this presentation (inspired by Seth Godin's ebook), you can surely be inspired by its expert copy and design.

Seth Godin is arguably one of the greatest marketing minds of our time, so a presentation based on his book had to achieve high marks. In addition to the compelling design, the simplicity of the text stands out, making it easy for viewers to follow along.

What we love: This presentation example is best for understanding principles of great design and organization, while simultaneously teaching you how to create better slides.

4. 2022 Women in the Workplace Briefing by McKinsey & Compan

This presentation outlines the key findings from McKinsey’s 2022 research on women in the workplace. Focusing on original data, the slides below use a variety of graphs and visual representations to show how the expectations women face at work have changed over time.

Pro tip: If your presentation focuses on original research, use multiple types of graphs to show your finding. Only using bar graphs or pie charts can be tedious. Using many forms of data analysis will keep your presentation engaging.

5. Email Marketing Trends by Gabriel Blanche

Most marketers are looking to grow, but sometimes they can get stuck making incremental improvements. To help you get unstuck, Gabriel Blanchet shares trends to keep an eye out for.

What we love: These slides use a bright color pallet and use clean flow charts to present information. Best of all, it drives action by explaining each trend and explaining why it works.

6. Digital Strategy 101 by Bud Caddel

Even though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way.

The reason his slides are so straightforward is because of the way he's laid them out. He's really adept at making "animated" slides that explain his story — something we all should learn how to do.

What we love: In the first few slides, Caddell lays out his objective and explains exactly what the presentation will cover. Viewers instantly understand what they’re going to get out of the presentation.

7. A Product Manager's Job by Josh Elma

Product managers are the backbone of every new initiative. These slides from Josh Elman describe what the role actually entails on a daily basis.

This presentation uses limited text in big font to drive home the highlights of the role. Plus, Elman starts off by discussing brands he’s worked with in the past, giving his presentation credibility.

What we love: Elman’s slides have a consistent color. By adding a blue filter to images, each slide in the presentation feels cohesive.

8. SEO, PPC, and AI in 2023 and Beyond by Lily Ra

Smart designers choose a consistent theme for their presentations. In this presentation, Lily Ray and her co-presenter pull from the world of science fiction.

When discussing AI and the future of marketing, they playfully evoke imagery reminiscent of Blade Runner or Ghost in the Shell.

Pro tip: Picking a theme with cinematic imagery will help you stand out in a sea of corporate clipart.

9. The HubSpot Culture Code by HubSpot CTO Dharmesh Sha

Not to toot our own horn, but this presentation has been one of our most successful. The secret? Dharmesh chooses a central theme, the acronym HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent).

This simple phrase provides a concise framing of our company’s values, as well as a central message for the presentation. Plus, heart icons in the presentation make the connection clear.

Pro tip: Consider adding a theme or acronym that ties your presentation together.

10. How I Got 2.5 Million Views on SlideShare by Nick Deme

Feeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey's presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views.

Here’s what works: right off the bat, Demey tells you how to get in touch with him. He’s already successful, so if someone wanted to reach out directly to his agency, they don’t have to wait until the end to connect with him.

11. Intro to Azure Data Platform by Karen Lope

Making technical information easy to digest is a formidable challenge, especially in a slide deck. Karen Lopez tackles the challenge in her slide deck. Her presentation makes use of tables and flowcharts — creating clear visual representations of complex technical ideas.

Pro tip: If you’re presenting on a complex process, find ways to explain each step using charts and infographics. A few images can help a greater portion of your audience understand what you do.

12. Insights from the 2022 Legal Trends Report by Clio

From a design perspective, your presentation should have imagery. However, these images don’t need to be photographs of a boring office. Consider something more abstract, like Clio has done below.

Each slide of the presentation includes simple objects, like triangles, rectangles, and circles. These shapes seamlessly integrate with the different charts and graphs in the presentation.

Pro tip: Instead of using cliche visuals, shapes, and patterns can give your presentation an artistic flair.

13. Displaying Data by Bipul Deb Nat

We admire this presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations.

I also love how this presentation is concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way.

What works: This presentation example has a clear objective — showing the audience how to effectively display data. Because of that, the visuals here take center stage, expanding on the meaning of the text, which makes it easy to absorb the key takeaways from the presentation.

14. 2022 GWI's Social Report by GWI

In this presentation, Leticia Xavier shows the power of a limited color scheme. She uses different shapes of pink and purple to create contrast. All of the graphs, backgrounds, and images use different hues of the same colors.

When she breaks the color scheme, as she does on slide 12, the viewer’s attention is immediately recaptured.

Pro tip: If you’re worried about contrasting visuals, pick one or two colors. You can then choose different hues and tints of these colors to make your slides cohesive.

15. Digital 2023 Global Overview Report

If you’re looking for a dark color scheme to replicate, look no further. This slide deck from DataReportal uses a deep blue background throughout its presentation. Graphs are in bright yellows and greens, while the text is white.

Remember to keep a high level of contrast between your text and your background. This will make your slides easy to read.

Pro tip: If you’re going to present in person, consider your environment when choosing a color scheme. If the lights will be off in the room, a dark background will work for your slides. If everything will be bright, a light background with dark text will be easier to read.

16. How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof by Animalz

good presentation example, animal

SEO’s changed a lot in the past two decades. Most of us are concerned with keeping up with the latest and greatest changes. This presentation walks through today’s marketing landscape, where everyone has both opinions and ways to express them.

What we love: This presentation uses emojis, a staple of the social media world, as a stand-in for bullet points. Smart presenters match design elements with their subject matter.

17. 5 Killer Ways to Design the Same Slide by Crispy Presentations

While keeping everything consistent can be good for branding, it can also prevent people from noticing the new content you’ve put together. This presentation shows you a few different ways you can design the same slide — all depending on what you want it to accomplish.

What we love: Everyone who sees the title instantly knows what they’re going to learn. It’s short, which makes it easy to consume in very little time.

18.   The HubSpot Customer Code by HubSpot CTO Dharmesh Shah

good presentation example, customer cod

When it comes to working with a company, it helps to set customer expectations and to clearly lay out your value proposition. HubSpot does both in the slide deck below. Instead of relying solely on product images, this presentation includes drawn images and lively colors.

Pro tip: Use bright colors for different words and phrases that you want to stand out. These will naturally catch your viewers’ eyes.

19.  ThinkNow Culture Report 2022 by ThinkNow

Thus far, we’ve seen slides that use neutral backgrounds that contrast with colorful charts and graphs. In this presentation, ThinkNow successfully subverts expectations.

The slides use colorful icons and accent colors in magenta and yellow. Meanwhile, graphs throughout the piece are made in black and white. This works well by creating high-contrast, easy-to-read visual representations.

Pro tip: Don’t be afraid of using classic color schemes like black and white. These simple colors can balance out loud accents.

20 . How to Gain a Massive Following on Instagram by Buffer

good presentation example, buffer

When choosing a presentation topic, find ways to hook your audience. For example, this presentation from Buffer makes use of a numbered list. Listeners know exactly what they’ll get from the presentation and how far along in the presentation they are.

Pro tip : Keep your slides simple. Instead of choosing a text-heavy design, Buffer limits text on the slide just to each tip.

The best PowerPoint presentations have gorgeous designs, give insanely actionable takeaways, and provide down-to-earth advice.

Learn from the presentation examples above to create your own that represents all three.

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Chapter 20. Presentations

Introduction.

If a tree falls in a forest, and no one is around to hear it, does it make a sound? If a qualitative study is conducted, but it is not presented (in words or text), did it really happen? Perhaps not. Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of those things in and of themselves convey the culture. Or think about an interview-based phenomenological study. Boxes of interview transcripts might be interesting to read through, but they are not a completed study without the intervention of hours of analysis and careful selection of exemplary quotes to illustrate key themes and final arguments and theories. And unlike much quantitative research in the social sciences, where the final write-up neatly reports the results of analyses, the way the “write-up” happens is an integral part of the analysis in qualitative research. Once again, we come back to the messiness and stubborn unlinearity of qualitative research. From the very beginning, when designing the study, imagining the form of its ultimate presentation is helpful.

Because qualitative researchers are motivated by understanding and conveying meaning, effective communication is not only an essential skill but a fundamental facet of the entire research project. Ethnographers must be able to convey a certain sense of verisimilitude, the appearance of true reality. Those employing interviews must faithfully depict the key meanings of the people they interviewed in a way that rings true to those people, even if the end result surprises them. And all researchers must strive for clarity in their publications so that various audiences can understand what was found and why it is important. This chapter will address how to organize various kinds of presentations for different audiences so that your results can be appreciated and understood.

In the world of academic science, social or otherwise, the primary audience for a study’s results is usually the academic community, and the primary venue for communicating to this audience is the academic journal. Journal articles are typically fifteen to thirty pages in length (8,000 to 12,000 words). Although qualitative researchers often write and publish journal articles—indeed, there are several journals dedicated entirely to qualitative research [1] —the best writing by qualitative researchers often shows up in books. This is because books, running from 80,000 to 150,000 words in length, allow the researcher to develop the material fully. You have probably read some of these in various courses you have taken, not realizing what they are. I have used examples of such books throughout this text, beginning with the three profiles in the introductory chapter. In some instances, the chapters in these books began as articles in academic journals (another indication that the journal article format somewhat limits what can be said about the study overall).

While the article and the book are “final” products of qualitative research, there are actually a few other presentation formats that are used along the way. At the very beginning of a research study, it is often important to have a written research proposal not just to clarify to yourself what you will be doing and when but also to justify your research to an outside agency, such as an institutional review board (IRB; see chapter 12), or to a potential funder, which might be your home institution, a government funder (such as the National Science Foundation, or NSF), or a private foundation (such as the Gates Foundation). As you get your research underway, opportunities will arise to present preliminary findings to audiences, usually through presentations at academic conferences. These presentations can provide important feedback as you complete your analyses. Finally, if you are completing a degree and looking to find an academic job, you will be asked to provide a “job talk,” usually about your research. These job talks are similar to conference presentations but can run significantly longer.

All the presentations mentioned so far are (mostly) for academic audiences. But qualitative research is also unique in that many of its practitioners don’t want to confine their presentation only to other academics. Qualitative researchers who study particular contexts or cultures might want to report back to the people and places they observed. Those working in the critical tradition might want to raise awareness of a particular issue to as large an audience as possible. Many others simply want everyday, nonacademic people to read their work, because they think it is interesting and important. To reach a wide audience, the final product can look like almost anything—it can be a poem, a blog, a podcast, even a science fiction short story. And if you are very lucky, it can even be a national or international bestseller.

In this chapter, we are going to stick with the more basic quotidian presentations—the academic paper / research proposal, the conference slideshow presentation / job talk, and the conference poster. We’ll also spend a bit of time on incorporating universal design into your presentations and how to create some especially attractive and impactful visual displays.

Researcher Note

What is the best piece of advice you’ve ever been given about conducting qualitative research?

The best advice I’ve received came from my adviser, Alford Young Jr. He told me to find the “Jessi Streib” answer to my research question, not the “Pierre Bourdieu” answer to my research question. In other words, don’t just say how a famous theorist would answer your question; say something original, something coming from you.

—Jessi Streib, author of The Power of the Past and Privilege Lost 

Writing about Your Research

The journal article and the research proposal.

Although the research proposal is written before you have actually done your research and the article is written after all data collection and analysis is complete, there are actually many similarities between the two in terms of organization and purpose. The final article will (probably—depends on how much the research question and focus have shifted during the research itself) incorporate a great deal of what was included in a preliminary research proposal. The average lengths of both a proposal and an article are quite similar, with the “front sections” of the article abbreviated to make space for the findings, discussion of findings, and conclusion.

Figure 20.1 shows one model for what to include in an article or research proposal, comparing the elements of each with a default word count for each section. Please note that you will want to follow whatever specific guidelines you have been provided by the venue you are submitting the article/proposal to: the IRB, the NSF, the Journal of Qualitative Research . In fact, I encourage you to adapt the default model as needed by swapping out expected word counts for each section and adding or varying the sections to match expectations for your particular publication venue. [2]

You will notice a few things about the default model guidelines. First, while half of the proposal is spent discussing the research design, this section is shortened (but still included) for the article. There are a few elements that only show up in the proposal (e.g., the limitations section is in the introductory section here—it will be more fully developed in the conclusory section in the article). Obviously, you don’t have findings in the proposal, so this is an entirely new section for the article. Note that the article does not include a data management plan or a timeline—two aspects that most proposals require.

It might be helpful to find and maintain examples of successfully written sections that you can use as models for your own writing. I have included a few of these throughout the textbook and have included a few more at the end of this chapter.

Make an Argument

Some qualitative researchers, particularly those engaged in deep ethnographic research, focus their attention primarily if not exclusively on describing the data. They might even eschew the notion that they should make an “argument” about the data, preferring instead to use thick descriptions to convey interpretations. Bracketing the contrast between interpretation and argument for the moment, most readers will expect you to provide an argument about your data, and this argument will be in answer to whatever research question you eventually articulate (remember, research questions are allowed to shift as you get further into data collection and analysis). It can be frustrating to read a well-developed study with clear and elegant descriptions and no argument. The argument is the point of the research, and if you do not have one, 99 percent of the time, you are not finished with your analysis. Calarco ( 2020 ) suggests you imagine a pyramid, with all of your data forming the basis and all of your findings forming the middle section; the top/point of the pyramid is your argument, “what the patterns in your data tell us about how the world works or ought to work” ( 181 ).

The academic community to which you belong will be looking for an argument that relates to or develops theory. This is the theoretical generalizability promise of qualitative research. An academic audience will want to know how your findings relate to previous findings, theories, and concepts (the literature review; see chapter 9). It is thus vitally important that you go back to your literature review (or develop a new one) and draw those connections in your discussion and/or conclusion. When writing to other audiences, you will still want an argument, although it may not be written as a theoretical one. What do I mean by that? Even if you are not referring to previous literature or developing new theories or adapting older ones, a simple description of your findings is like dumping a lot of leaves in the lap of your audience. They still deserve to know about the shape of the forest. Maybe provide them a road map through it. Do this by telling a clear and cogent story about the data. What is the primary theme, and why is it important? What is the point of your research? [3]

A beautifully written piece of research based on participant observation [and/or] interviews brings people to life, and helps the reader understand the challenges people face. You are trying to use vivid, detailed and compelling words to help the reader really understand the lives of the people you studied. And you are trying to connect the lived experiences of these people to a broader conceptual point—so that the reader can understand why it matters. ( Lareau 2021:259 )

Do not hide your argument. Make it the focal point of your introductory section, and repeat it as often as needed to ensure the reader remembers it. I am always impressed when I see researchers do this well (see, e.g., Zelizer 1996 ).

Here are a few other suggestions for writing your article: Be brief. Do not overwhelm the reader with too many words; make every word count. Academics are particularly prone to “overwriting” as a way of demonstrating proficiency. Don’t. When writing your methods section, think about it as a “recipe for your work” that allows other researchers to replicate if they so wish ( Calarco 2020:186 ). Convey all the necessary information clearly, succinctly, and accurately. No more, no less. [4] Do not try to write from “beginning to end” in that order. Certain sections, like the introductory section, may be the last ones you write. I find the methods section the easiest, so I often begin there. Calarco ( 2020 ) begins with an outline of the analysis and results section and then works backward from there to outline the contribution she is making, then the full introduction that serves as a road map for the writing of all sections. She leaves the abstract for the very end. Find what order best works for you.

Presenting at Conferences and Job Talks

Students and faculty are primarily called upon to publicly present their research in two distinct contexts—the academic conference and the “job talk.” By convention, conference presentations usually run about fifteen minutes and, at least in sociology and other social sciences, rely primarily on the use of a slideshow (PowerPoint Presentation or PPT) presentation. You are usually one of three or four presenters scheduled on the same “panel,” so it is an important point of etiquette to ensure that your presentation falls within the allotted time and does not crowd into that of the other presenters. Job talks, on the other hand, conventionally require a forty- to forty-five-minute presentation with a fifteen- to twenty-minute question and answer (Q&A) session following it. You are the only person presenting, so if you run over your allotted time, it means less time for the Q&A, which can disturb some audience members who have been waiting for a chance to ask you something. It is sometimes possible to incorporate questions during your presentation, which allows you to take the entire hour, but you might end up shorting your presentation this way if the questions are numerous. It’s best for beginners to stick to the “ask me at the end” format (unless there is a simple clarifying question that can easily be addressed and makes the presentation run more smoothly, as in the case where you simply forgot to include information on the number of interviews you conducted).

For slideshows, you should allot two or even three minutes for each slide, never less than one minute. And those slides should be clear, concise, and limited. Most of what you say should not be on those slides at all. The slides are simply the main points or a clear image of what you are speaking about. Include bulleted points (words, short phrases), not full sentences. The exception is illustrative quotations from transcripts or fieldnotes. In those cases, keep to one illustrative quote per slide, and if it is long, bold or otherwise, highlight the words or passages that are most important for the audience to notice. [5]

Figure 20.2 provides a possible model for sections to include in either a conference presentation or a job talk, with approximate times and approximate numbers of slides. Note the importance (in amount of time spent) of both the research design and the findings/results sections, both of which have been helpfully starred for you. Although you don’t want to short any of the sections, these two sections are the heart of your presentation.

Fig 20.2. Suggested Slideshow Times and Number of Slides

Should you write out your script to read along with your presentation? I have seen this work well, as it prevents presenters from straying off topic and keeps them to the time allotted. On the other hand, these presentations can seem stiff and wooden. Personally, although I have a general script in advance, I like to speak a little more informally and engagingly with each slide, sometimes making connections with previous panelists if I am at a conference. This means I have to pay attention to the time, and I sometimes end up breezing through one section more quickly than I would like. Whatever approach you take, practice in advance. Many times. With an audience. Ask for feedback, and pay attention to any presentation issues that arise (e.g., Do you speak too fast? Are you hard to hear? Do you stumble over a particular word or name?).

Even though there are rules and guidelines for what to include, you will still want to make your presentation as engaging as possible in the little amount of time you have. Calarco ( 2020:274 ) recommends trying one of three story structures to frame your presentation: (1) the uncertain explanation , where you introduce a phenomenon that has not yet been fully explained and then describe how your research is tackling this; (2) the uncertain outcome , where you introduce a phenomenon where the consequences have been unclear and then you reveal those consequences with your research; and (3) the evocative example , where you start with some interesting example from your research (a quote from the interview transcripts, for example) or the real world and then explain how that example illustrates the larger patterns you found in your research. Notice that each of these is a framing story. Framing stories are essential regardless of format!

A Word on Universal Design

Please consider accessibility issues during your presentation, and incorporate elements of universal design into your slideshow. The basic idea behind universal design in presentations is that to the greatest extent possible, all people should be able to view, hear, or otherwise take in your presentation without needing special individual adaptations. If you can make your presentation accessible to people with visual impairment or hearing loss, why not do so? For example, one in twelve men is color-blind, unable to differentiate between certain colors, red/green being the most common problem. So if you design a graphic that relies on red and green bars, some of your audience members may not be able to properly identify which bar means what. Simple contrasts of black and white are much more likely to be visible to all members of your audience. There are many other elements of good universal design, but the basic foundation of all of them is that you consider how to make your presentation as accessible as possible at the outset. For example, include captions whenever possible, both as descriptions on slides and as images on slides and for any audio or video clips you are including; keep font sizes large enough to read from the back of the room; and face the audience when you are.

Poster Design

Undergraduate students who present at conferences are often encouraged to present at “poster sessions.” This usually means setting up a poster version of your research in a large hall or convention space at a set period of time—ninety minutes is common. Your poster will be one of dozens, and conference-goers will wander through the space, stopping intermittently at posters that attract them. Those who stop by might ask you questions about your research, and you are expected to be able to talk intelligently for two or three minutes. It’s a fairly easy way to practice presenting at conferences, which is why so many organizations hold these special poster sessions.

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A good poster design will be immediately attractive to passersby and clearly and succinctly describe your research methods, findings, and conclusions. Some students have simply shrunk down their research papers to manageable sizes and then pasted them on a poster, all twelve to fifteen pages of them. Don’t do that! Here are some better suggestions: State the main conclusion of your research in large bold print at the top of your poster, on brightly colored (contrasting) paper, and paste in a QR code that links to your full paper online ( Calarco 2020:280 ). Use the rest of the poster board to provide a couple of highlights and details of the study. For an interview-based study, for example, you will want to put in some details about your sample (including number of interviews) and setting and then perhaps one or two key quotes, also distinguished by contrasting color background.

Incorporating Visual Design in Your Presentations

In addition to ensuring that your presentation is accessible to as large an audience as possible, you also want to think about how to display your data in general, particularly how to use charts and graphs and figures. [6] The first piece of advice is, use them! As the saying goes, a picture is worth a thousand words. If you can cut to the chase with a visually stunning display, do so. But there are visual displays that are stunning, and then there are the tired, hard-to-see visual displays that predominate at conferences. You can do better than most presenters by simply paying attention here and committing yourself to a good design. As with model section passages, keep a file of visual displays that work as models for your own presentations. Find a good guidebook to presenting data effectively (Evergreen 2018 , 2019 ; Schwabisch 2021) , and refer to it often.

Let me make a few suggestions here to get you started. First, test every visual display on a friend or colleague to find out how quickly they can understand the point you are trying to convey. As with reading passages aloud to ensure that your writing works, showing someone your display is the quickest way to find out if it works. Second, put the point in the title of the display! When writing for an academic journal, there will be specific conventions of what to include in the title (full description including methods of analysis, sample, dates), but in a public presentation, there are no limiting rules. So you are free to write as your title “Working-Class College Students Are Three Times as Likely as Their Peers to Drop Out of College,” if that is the point of the graphic display. It certainly helps the communicative aspect. Third, use the themes available to you in Excel for creating graphic displays, but alter them to better fit your needs . Consider adding dark borders to bars and columns, for example, so that they appear crisper for your audience. Include data callouts and labels, and enlarge them so they are clearly visible. When duplicative or otherwise unnecessary, drop distracting gridlines and labels on the y-axis (the vertical one). Don’t go crazy adding different fonts, however—keep things simple and clear. Sans serif fonts (those without the little hooks on the ends of letters) read better from a distance. Try to use the same color scheme throughout, even if this means manually changing the colors of bars and columns. For example, when reporting on working-class college students, I use blue bars, while I reserve green bars for wealthy students and yellow bars for students in the middle. I repeat these colors throughout my presentations and incorporate different colors when talking about other items or factors. You can also try using simple grayscale throughout, with pops of color to indicate a bar or column or line that is of the most interest. These are just some suggestions. The point is to take presentation seriously and to pay attention to visual displays you are using to ensure they effectively communicate what you want them to communicate. I’ve included a data visualization checklist from Evergreen ( 2018 ) here.

Ethics of Presentation and Reliability

Until now, all the data you have collected have been yours alone. Once you present the data, however, you are sharing sometimes very intimate information about people with a broader public. You will find yourself balancing between protecting the privacy of those you’ve interviewed and observed and needing to demonstrate the reliability of the study. The more information you provide to your audience, the more they can understand and appreciate what you have found, but this also may pose risks to your participants. There is no one correct way to go about finding the right balance. As always, you have a duty to consider what you are doing and must make some hard decisions.

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The most obvious place we see this paradox emerge is when you mask your data to protect the privacy of your participants. It is standard practice to provide pseudonyms, for example. It is such standard practice that you should always assume you are being given a pseudonym when reading a book or article based on qualitative research. When I was a graduate student, I tried to find information on how best to construct pseudonyms but found little guidance. There are some ethical issues here, I think. [7] Do you create a name that has the same kind of resonance as the original name? If the person goes by a nickname, should you use a nickname as a pseudonym? What about names that are ethnically marked (as in, almost all of them)? Is there something unethical about reracializing a person? (Yes!) In her study of adolescent subcultures, Wilkins ( 2008 ) noted, “Because many of the goths used creative, alternative names rather than their given names, I did my best to reproduce the spirit of their chosen names” ( 24 ).

Your reader or audience will want to know all the details about your participants so that they can gauge both your credibility and the reliability of your findings. But how many details are too many? What if you change the name but otherwise retain all the personal pieces of information about where they grew up, and how old they were when they got married, and how many children they have, and whether they made a splash in the news cycle that time they were stalked by their ex-boyfriend? At some point, those details are going to tip over into the zone of potential unmasking. When you are doing research at one particular field site that may be easily ascertained (as when you interview college students, probably at the institution at which you are a student yourself), it is even more important to be wary of providing too many details. You also need to think that your participants might read what you have written, know things about the site or the population from which you drew your interviews, and figure out whom you are talking about. This can all get very messy if you don’t do more than simply pseudonymize the people you interviewed or observed.

There are some ways to do this. One, you can design a study with all of these risks in mind. That might mean choosing to conduct interviews or observations at multiple sites so that no one person can be easily identified. Another is to alter some basic details about your participants to protect their identity or to refuse to provide all the information when selecting quotes . Let’s say you have an interviewee named “Anna” (a pseudonym), and she is a twenty-four-year-old Latina studying to be an engineer. You want to use a quote from Anna about racial discrimination in her graduate program. Instead of attributing the quote to Anna (whom your reader knows, because you’ve already told them, is a twenty-four-year-old Latina studying engineering), you might simply attribute the quote to “Latina student in STEM.” Taking this a step further, you might leave the quote unattributed, providing a list of quotes about racial discrimination by “various students.”

The problem with masking all the identifiers, of course, is that you lose some of the analytical heft of those attributes. If it mattered that Anna was twenty-four (not thirty-four) and that she was a Latina and that she was studying engineering, taking out any of those aspects of her identity might weaken your analysis. This is one of those “hard choices” you will be called on to make! A rather radical and controversial solution to this dilemma is to create composite characters , characters based on the reality of the interviews but fully masked because they are not identifiable with any one person. My students are often very queasy about this when I explain it to them. The more positivistic your approach and the more you see individuals rather than social relationships/structure as the “object” of your study, the more employing composites will seem like a really bad idea. But composites “allow researchers to present complex, situated accounts from individuals” without disclosing personal identities ( Willis 2019 ), and they can be effective ways of presenting theory narratively ( Hurst 2019 ). Ironically, composites permit you more latitude when including “dirty laundry” or stories that could harm individuals if their identities became known. Rather than squeezing out details that could identify a participant, the identities are permanently removed from the details. Great difficulty remains, however, in clearly explaining the theoretical use of composites to your audience and providing sufficient information on the reliability of the underlying data.

There are a host of other ethical issues that emerge as you write and present your data. This is where being reflective throughout the process will help. How and what you share of what you have learned will depend on the social relationships you have built, the audiences you are writing or speaking to, and the underlying animating goals of your study. Be conscious about all of your decisions, and then be able to explain them fully, both to yourself and to those who ask.

Our research is often close to us. As a Black woman who is a first-generation college student and a professional with a poverty/working-class origin, each of these pieces of my identity creates nuances in how I engage in my research, including how I share it out. Because of this, it’s important for us to have people in our lives who we trust who can help us, particularly, when we are trying to share our findings. As researchers, we have been steeped in our work, so we know all the details and nuances. Sometimes we take this for granted, and we might not have shared those nuances in conversation or writing or taken some of this information for granted. As I share my research with trusted friends and colleagues, I pay attention to the questions they ask me or the feedback they give when we talk or when they read drafts.

—Kim McAloney, PhD, College Student Services Administration Ecampus coordinator and instructor

Final Comments: Preparing for Being Challenged

Once you put your work out there, you must be ready to be challenged. Science is a collective enterprise and depends on a healthy give and take among researchers. This can be both novel and difficult as you get started, but the more you understand the importance of these challenges, the easier it will be to develop the kind of thick skin necessary for success in academia. Scientists’ authority rests on both the inherent strength of their findings and their ability to convince other scientists of the reliability and validity and value of those findings. So be prepared to be challenged, and recognize this as simply another important aspect of conducting research!

Considering what challenges might be made as you design and conduct your study will help you when you get to the writing and presentation stage. Address probable challenges in your final article, and have a planned response to probable questions in a conference presentation or job talk. The following is a list of common challenges of qualitative research and how you might best address them:

  • Questions about generalizability . Although qualitative research is not statistically generalizable (and be prepared to explain why), qualitative research is theoretically generalizable. Discuss why your findings here might tell us something about related phenomena or contexts.
  • Questions about reliability . You probably took steps to ensure the reliability of your findings. Discuss them! This includes explaining the use and value of multiple data sources and defending your sampling and case selections. It also means being transparent about your own position as researcher and explaining steps you took to ensure that what you were seeing was really there.
  • Questions about replicability. Although qualitative research cannot strictly be replicated because the circumstances and contexts will necessarily be different (if only because the point in time is different), you should be able to provide as much detail as possible about how the study was conducted so that another researcher could attempt to confirm or disconfirm your findings. Also, be very clear about the limitations of your study, as this allows other researchers insight into what future research might be warranted.

None of this is easy, of course. Writing beautifully and presenting clearly and cogently require skill and practice. If you take anything from this chapter, it is to remember that presentation is an important and essential part of the research process and to allocate time for this as you plan your research.

Data Visualization Checklist for Slideshow (PPT) Presentations

Adapted from Evergreen ( 2018 )

Text checklist

  • Short catchy, descriptive titles (e.g., “Working-class students are three times as likely to drop out of college”) summarize the point of the visual display
  • Subtitled and annotations provide additional information (e.g., “note: male students also more likely to drop out”)
  • Text size is hierarchical and readable (titles are largest; axes labels smallest, which should be at least 20points)
  • Text is horizontal. Audience members cannot read vertical text!
  • All data labeled directly and clearly: get rid of those “legends” and embed the data in your graphic display
  • Labels are used sparingly; avoid redundancy (e.g., do not include both a number axis and a number label)

Arrangement checklist

  • Proportions are accurate; bar charts should always start at zero; don’t mislead the audience!
  • Data are intentionally ordered (e.g., by frequency counts). Do not leave ragged alphabetized bar graphs!
  • Axis intervals are equidistant: spaces between axis intervals should be the same unit
  • Graph is two-dimensional. Three-dimensional and “bevelled” displays are confusing
  • There is no unwanted decoration (especially the kind that comes automatically through the PPT “theme”). This wastes your space and confuses.

Color checklist

  • There is an intentional color scheme (do not use default theme)
  • Color is used to identify key patterns (e.g., highlight one bar in red against six others in greyscale if this is the bar you want the audience to notice)
  • Color is still legible when printed in black and white
  • Color is legible for people with color blindness (do not use red/green or yellow/blue combinations)
  • There is sufficient contrast between text and background (black text on white background works best; be careful of white on dark!)

Lines checklist

  • Be wary of using gridlines; if you do, mute them (grey, not black)
  • Allow graph to bleed into surroundings (don’t use border lines)
  • Remove axis lines unless absolutely necessary (better to label directly)

Overall design checklist

  • The display highlights a significant finding or conclusion that your audience can ‘”see” relatively quickly
  • The type of graph (e.g., bar chart, pie chart, line graph) is appropriate for the data. Avoid pie charts with more than three slices!
  • Graph has appropriate level of precision; if you don’t need decimal places
  • All the chart elements work together to reinforce the main message

Universal Design Checklist for Slideshow (PPT) Presentations

  • Include both verbal and written descriptions (e.g., captions on slides); consider providing a hand-out to accompany the presentation
  • Microphone available (ask audience in back if they can clearly hear)
  • Face audience; allow people to read your lips
  • Turn on captions when presenting audio or video clips
  • Adjust light settings for visibility
  • Speak slowly and clearly; practice articulation; don’t mutter or speak under your breath (even if you have something humorous to say – say it loud!)
  • Use Black/White contrasts for easy visibility; or use color contrasts that are real contrasts (do not rely on people being able to differentiate red from green, for example)
  • Use easy to read font styles and avoid too small font sizes: think about what an audience member in the back row will be able to see and read.
  • Keep your slides simple: do not overclutter them; if you are including quotes from your interviews, take short evocative snippets only, and bold key words and passages. You should also read aloud each passage, preferably with feeling!

Supplement: Models of Written Sections for Future Reference

Data collection section example.

Interviews were semi structured, lasted between one and three hours, and took place at a location chosen by the interviewee. Discussions centered on four general topics: (1) knowledge of their parent’s immigration experiences; (2) relationship with their parents; (3) understanding of family labor, including language-brokering experiences; and (4) experiences with school and peers, including any future life plans. While conducting interviews, I paid close attention to respondents’ nonverbal cues, as well as their use of metaphors and jokes. I conducted interviews until I reached a point of saturation, as indicated by encountering repeated themes in new interviews (Glaser and Strauss 1967). Interviews were audio recorded, transcribed with each interviewee’s permission, and conducted in accordance with IRB protocols. Minors received permission from their parents before participation in the interview. ( Kwon 2022:1832 )

Justification of Case Selection / Sample Description Section Example

Looking at one profession within one organization and in one geographic area does impose limitations on the generalizability of our findings. However, it also has advantages. We eliminate the problem of interorganizational heterogeneity. If multiple organizations are studied simultaneously, it can make it difficult to discern the mechanisms that contribute to racial inequalities. Even with a single occupation there is considerable heterogeneity, which may make understanding how organizational structure impacts worker outcomes difficult. By using the case of one group of professionals in one religious denomination in one geographic region of the United States, we clarify how individuals’ perceptions and experiences of occupational inequality unfold in relation to a variety of observed and unobserved occupational and contextual factors that might be obscured in a larger-scale study. Focusing on a specific group of professionals allows us to explore and identify ways that formal organizational rules combine with informal processes to contribute to the persistence of racial inequality. ( Eagle and Mueller 2022:1510–1511 )

Ethics Section Example

I asked everyone who was willing to sit for a formal interview to speak only for themselves and offered each of them a prepaid Visa Card worth $25–40. I also offered everyone the opportunity to keep the card and erase the tape completely at any time they were dissatisfied with the interview in any way. No one asked for the tape to be erased; rather, people remarked on the interview being a really good experience because they felt heard. Each interview was professionally transcribed and for the most part the excerpts are literal transcriptions. In a few places, the excerpts have been edited to reduce colloquial features of speech (e.g., you know, like, um) and some recursive elements common to spoken language. A few excerpts were placed into standard English for clarity. I made this choice for the benefit of readers who might otherwise find the insights and ideas harder to parse in the original. However, I have to acknowledge this as an act of class-based violence. I tried to keep the original phrasing whenever possible. ( Pascale 2021:235 )

Further Readings

Calarco, Jessica McCrory. 2020. A Field Guide to Grad School: Uncovering the Hidden Curriculum . Princeton, NJ: Princeton University Press. Don’t let the unassuming title mislead you—there is a wealth of helpful information on writing and presenting data included here in a highly accessible manner. Every graduate student should have a copy of this book.

Edwards, Mark. 2012. Writing in Sociology . Thousand Oaks, CA: SAGE. An excellent guide to writing and presenting sociological research by an Oregon State University professor. Geared toward undergraduates and useful for writing about either quantitative or qualitative research or both.

Evergreen, Stephanie D. H. 2018. Presenting Data Effectively: Communicating Your Findings for Maximum Impact . Thousand Oaks, CA: SAGE. This is one of my very favorite books, and I recommend it highly for everyone who wants their presentations and publications to communicate more effectively than the boring black-and-white, ragged-edge tables and figures academics are used to seeing.

Evergreen, Stephanie D. H. 2019. Effective Data Visualization 2 . Thousand Oaks, CA: SAGE. This is an advanced primer for presenting clean and clear data using graphs, tables, color, font, and so on. Start with Evergreen (2018), and if you graduate from that text, move on to this one.

Schwabisch, Jonathan. 2021. Better Data Visualizations: A Guide for Scholars, Researchers, and Wonks . New York: Columbia University Press. Where Evergreen’s (2018, 2019) focus is on how to make the best visual displays possible for effective communication, this book is specifically geared toward visual displays of academic data, both quantitative and qualitative. If you want to know when it is appropriate to use a pie chart instead of a stacked bar chart, this is the reference to use.

  • Some examples: Qualitative Inquiry , Qualitative Research , American Journal of Qualitative Research , Ethnography , Journal of Ethnographic and Qualitative Research , Qualitative Report , Qualitative Sociology , and Qualitative Studies . ↵
  • This is something I do with every article I write: using Excel, I write each element of the expected article in a separate row, with one column for “expected word count” and another column for “actual word count.” I fill in the actual word count as I write. I add a third column for “comments to myself”—how things are progressing, what I still need to do, and so on. I then use the “sum” function below each of the first two columns to keep a running count of my progress relative to the final word count. ↵
  • And this is true, I would argue, even when your primary goal is to leave space for the voices of those who don’t usually get a chance to be part of the conversation. You will still want to put those voices in some kind of choir, with a clear direction (song) to be sung. The worst thing you can do is overwhelm your audience with random quotes or long passages with no key to understanding them. Yes, a lot of metaphors—qualitative researchers love metaphors! ↵
  • To take Calarco’s recipe analogy further, do not write like those food bloggers who spend more time discussing the color of their kitchen or the experiences they had at the market than they do the actual cooking; similarly, do not write recipes that omit crucial details like the amount of flour or the size of the baking pan used or the temperature of the oven. ↵
  • The exception is the “compare and contrast” of two or more quotes, but use caution here. None of the quotes should be very long at all (a sentence or two each). ↵
  • Although this section is geared toward presentations, many of the suggestions could also be useful when writing about your data. Don’t be afraid to use charts and graphs and figures when writing your proposal, article, thesis, or dissertation. At the very least, you should incorporate a tabular display of the participants, sites, or documents used. ↵
  • I was so puzzled by these kinds of questions that I wrote one of my very first articles on it ( Hurst 2008 ). ↵

The visual presentation of data or information through graphics such as charts, graphs, plots, infographics, maps, and animation.  Recall the best documentary you ever viewed, and there were probably excellent examples of good data visualization there (for me, this was An Inconvenient Truth , Al Gore’s film about climate change).  Good data visualization allows more effective communication of findings of research, particularly in public presentations (e.g., slideshows).

Introduction to Qualitative Research Methods Copyright © 2023 by Allison Hurst is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License , except where otherwise noted.

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Top 10 Research Presentation Templates with Examples and Samples

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Template 2: Company Stock Analysis and Equity Research Report Slide

Company Stock Analysis and Equity Research Report

Uncover impacts about the stock markets and analyze company-related specific and general equity design using this ready-made template. Understanding the technicality of maintenance and presentation of stocks and equity research, we at SlideTeam have designed an equity research PowerPoint slide to ease your presentation load. This presentation aims to analyze the target company's financial performance, ratios, and financial model to welcome investment in the company. Provide an extensive company summary, income statement, balance sheet, vertical and horizontal analysis, organization shareholding structure, SWOT analysis, and share price performance throughout history through this template.

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Template 3: IT Services Research and Development Template

IT Services Research and Development Company Profile

Showcase the power of your company's services, expertise achievement and future goals using this PPT template. This PPT slide provides you with a summary, key statistics, targets, and overview of your IT service Company. Allow this template to lay out values mission, categorize solutions, and enlist a range of services provided along with expenditure incurred on Research development. The deck also includes a business model canvas that depicts the company's historical development, global reach, management team, organizational structure, employee breakdown, and ownership structure.

Template 4: Research Proposal Steps PowerPoint Template

Research Proposal Steps

If you are looking to learn how to draft a research proposal, this slide is the ultimate fit for a newbie to comprehend about - 'what', 'where', and 'how' of research. Download this slide to learn about the format and structure of the research proposal. Use this template to illustrate the goal of the research proposal. Furthermore, our PPT sample file aids in instructing students on how to write a research proposal. Furthermore, you may quickly persuade the audience about the proposal's limitations, objectives, and research gap.

Template 5: Research Proposal for Thesis Template

Research Proposal for Thesis

Provide a clear idea and concise summary of your research with the help of this premium template. A well-written thesis statement frequently paves the way for discussion and debate. It can be the foundation for academic dialogue, enabling others to interact with and challenge your ideas—essential for developing knowledge across all disciplines. Your thesis statement will determine the depth of your study and conclusion while enabling you to attract your targeted audience.

Template 6: Market Research PowerPoint Template

Market Research

To understand the trends and techniques of market structure, companies need to be aware of the trends and to enable that, and market research is one such profitable asset to invest in to allow numerous investments from companies across. Use this template to highlight the key drivers of growth that define the ultimate indicators of market trends. Use this PPT slide to solve marketing issues and make company decisions, incorporating polished business analysis PPT visuals. Get this template to connect business operations with your company's strategic goals.

Template 7: Establish Research Objective Template

Establish Research Objectives Example Of PPT Presentation

For an effective and meaningful research, clarity is essential. Deploy this template to facilitate that research objectives should specify the precise goals and targets of the study to assist in limiting its scope. To ensure the study's readability and comprehensibility, SlideTeam has crafted a flowchart template design to help you elucidate the study's objective, providing a basis for measuring and evaluating the success of well-defined research. Define and design your research with the help of this four-stage design pattern.

Template 8:  A Company Research Venn Chart Presentation

Company Research Venn Chart PPT Presentation

Establish relationships between the sets and groups of data while comparing and contrasting the company's research analysis. This template is helpful as it helps to understand the abstract, objectives, limitations, methodologies, research gap, etc., of the research effectively while focusing on postulating future recommendations and suggestions.

Template 9: Sample Research Paper Outline in a One-Pager Summary Presentation

Sample Research Paper Outline in One Page Summary

How effortless it is to study a research paper without turning several pages? Grab this PPT template to research any topic and jot down your findings in a simple and concise format. Most importantly, a significant amount of their precious time can now be dedicated to critical tasks, aiding them in accelerating the research process. This incredibly well-curated one-pager template includes information about the introduction, problem, literature review, suggestions, and conclusions.

Template 10: Big Data Analytics Market Research Template

Big Data Analytics Market Research PowerPoint Presentation

Deploy this template to introduce your company's extensive data analysis to understand the industry landscape, identify objectives, and make informed business decisions. Use this template slide to determine the current market size and growth rate. Consider the variables influencing this expansion, such as the rising volume of data produced and the demand for data-driven insights. Give information about the big data analysis market's prospects for the future. Over the coming few years, forecast growth trajectories, rising technologies, and market dynamics. Recognize the intended client base's demographics. Summarize your research and include suggestions for companies wishing to enter or grow in the big data analysis market.

PS: Provide an extensive statistical analysis for your research with this template. Check out now!

Refine your Research with SlideTeam.

SlideTeam introduces to its extensively built research templates that not only refines your search capability but also contributes towards the authenticity and development of your organization. It helps you to uncover veils of possibilities of growth while determining the bottlenecks and deriving appropriate solutions for future deliverables.

One of the attractive features about SlideTeam’s template are they are 100% customisable and editable as per the needs.

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PS: Provide an extensive statistical analysis for your research with this template . Check out now!

FAQs on Research Presentation

What is a research presentation.

Research Presentation is a visual representation of an individual or a team's observational findings or invocation in a particular subject.

What are the steps in research presentation?

To effectively convey your research findings to your audience, various phases are involved in creating a research presentation. Whether you're giving a presentation at a conference or a business meeting,

  • Define your audience - Identify your audience's interests and level of knowledge. Make sure to adjust your presentation to fit their wants and needs.
  • Outline What You Present - Create a clear structure with an introduction, three main ideas, and a conclusion. Choose the most essential points you want your audience to remember.
  • Research and Data Collection - Gather and arrange the pertinent information, facts, and proof. Make sure your sources are reliable and current.
  • Develop Visuals - To improve understanding, create visual aids like slides, charts, graphs, and photographs. Keep visuals straightforward, clutter-free, and with a distinct visual hierarchy.
  • Get Your Audience Active - Take advantage of storytelling, anecdotes, or pertinent instances to draw in your audience. If appropriate, encourage audience participation and questions during the lecture.
  • Present your argument - Start with a compelling introduction. Follow your outline while ensuring a logical and obvious flow.
  • Keep an open line of communication, communicate clearly, and change your tone and pace. Improve your communication by making gestures and using body language. Respond to comments and questions as they come up or after the presentation.
  • Recap and Draw a Conclusion - Summarize the core ideas and principal conclusions. Reiterate the importance of your study and its consequences.

How do you research a topic for a presentation?

To begin with, the idea of research presentation, choosing topics that align with your expertise and knowledge is the first and foremost. After understanding the topic, collect core factual and empirical data for proper understanding. After gauging information, it creates a place for every subtopic that must be introduced.

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AFAM Undergraduate Spotlight: Diego Palko reflects on his Spring 2024 CURO Presentation

Mr. Diego Palko at CURO Symposium April 2024

IAAS major, Diego Palko, presented a poster in the 2024 Center for Undergraduate Research Opportunities (CURO) Symposium, which highlights the work of UGA students and presents an opportunity for them to communicate their research to a broader community. Mr. Palko’s poster, “The Evolution of R&B and Themes Presented in the Genre: A Literary and Sonic Analysis,” presented information on the roots of R&B and on its evolution as a sonic and literary genre, engaging themes of Blackness, sexuality and love, and Black womanhood. He argued that Hip-Hop rhythms now are incorporated into R&B in the work of current artists like Frank Ocean, Steve Lacy, and The Weekend. We invite you to keep reading as Mr. Palko reflects upon his experiences that he brings to his CURO work and gives advice for students wishing to pursue similar opportunities. 

What are your majors, minors, or programs of study at UGA? What year are you in your study?

  • My majors are African American Studies and Journalism, a double major. I am also a political science minor. I am a third-year undergraduate student and will graduate in May of 2025. After that, I plan on attending an MA program or JD program at another university to pursue a Masters of English or Law degree.

How did you go about securing a professor to work with for your CURO project? What advice do you have for students going through that process?

  • My professor for this year’s CURO project was Dr. Medine, the Director of the Institute for African American Studies. I’ve had Dr. Medine for class before and I have an established relationship with her, so when I began drafting ideas for my CURO project, I knew Dr. Medine would be the perfect mentor for the entire process. I think it’s definitely important to keep in touch with your professors and always establish a relationship and connection with them, because you never know when they could be a valuable resource and give you amazing academic advice.

How did you decide upon your topic?

  • I knew I wanted to do something with African American music or religion when I first began drafting ideas with Dr. Medine. I am a journalism student, and I am always consuming media, so during the time of the Superbowl when famous R&B singer Usher was scheduled to perform, I began reading profile pieces on him by media outlets. Profile pieces are important and relevant in my journalism major, so I regularly like to read them to gather composition ideas for my own stories in my journalism major that I must complete. When I was reading these profile pieces on Usher, I discovered his early music career and beginnings started in the church. I then did more research and found out this was a common theme for many R&B singers, so I decided then form my abstract and thesis statement centered around the evolution of R&B, both from a literary and sonic sense.

How did you feel after giving your CURO presentation? How would you recommend that students prepare for such an experience? 

  • I felt very good after giving my presentation. It went well. I was less nervous than I expected myself to be. However, when you devote so much time to researching a topic and become familiar with it, it becomes second nature and talking about the topic begins to flow well once your knowledge about it increases. I would say the best way to prepare for an experience like CURO would just be to research your topic from head to toe and choose a topic that you are interested in, so research is interesting and captivating. Don’t go surface level. If you have enough volume of research, then you will be able to make connections with other topics and hyper-analyze sub-topics within the umbrella of a major topic.

Congratulations, Diego! We are proud of your work. The Institute encourages all our majors and minors to engage in undergraduate research and to present that research in the annual CURO Symposium through either a poster or a 10-minute oral presentation. See the Center for Undergraduate Research Opportunities webpage for information:  https://curo.uga.edu/ .

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Celebrating Our Research Eras: ODU COHS Research Day 2024

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On Friday, April 19, Old Dominion University's College of Health Sciences (COHS) held its annual Research Day to include oral and poster presentations from undergraduate, master's and doctoral students. The symposium showcased a wide array of research with 39 presentations, including 5 podium talks and 34 poster displays, from students across various degree levels: 7 undergraduate, 8 master's, 7 doctor of physical therapy, and 17 PhD students. This diversity not only highlighted the depth of research being undertaken at ODU but also emphasized the university's commitment to fostering an interdisciplinary and inclusive academic environment.

The day concluded with compelling keynote speeches from Dr. Stacie Ringleb and Dr. Brittany Samulski, each representing different stages in their careers and offering unique insights into the lifecycle of a researcher. Dr. Ringleb, Associate Dean for Diversity, Equity, Inclusion, and Access and Professor in Mechanical and Aerospace Engineering, shared poignant stories from her career trajectory, emphasizing how personal challenges can intersect with professional achievements. She recounted a telling incident with a babysitter who thought engineering was too challenging and "for the boys," which spurred her to create the Ed+gineering program, mentoring young students in STEM. "Your personal life is going to impact your career, but you can still reach your goals," Dr. Ringleb advised, encapsulating the resilience required to navigate both realms.

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Dr. Brittany Samulski’s keynote creatively paralleled her academic journey with Taylor Swift's thematic eras, illustrating the evolution from foundational experiences to periods of bold exploration and significant collaborations. "Becoming a researcher is like becoming a pop star, right?" she quipped. From her initial "Fearless" beginnings to the collaborative "Red" era, she described her academic path with infectious enthusiasm, from her beginnings in clinical work to developing impactful community partnerships and innovative research projects.

This year's Research Day not only showcased the exceptional talents and rigorous inquiry of ODU’s students and faculty but also reinforced the notion that we are all part of a broader, evolving "Research Era" at ODU, where every project and presentation contributes to the grand narrative of discovery and innovation at our university.

Reflecting on the day’s achievements, it's evident that Old Dominion University’s College of Health Sciences is a vibrant hub of scholarly activity, continuously evolving and pushing the boundaries of knowledge and practice in health sciences.

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17th Annual Johns Hopkins Center for Women's Health, Sex, and Gender Research Spring Symposium

Department & Center Events

The Johns Hopkins Center for Women's Health, Sex, & Gender Research is proud to present, along with the Johns Hopkins Women's Wellness and Healthy Aging Program , a joint symposium on "Advancing Sex and Gender Research on Menopause & Healthy Aging," with a keynote presented by JoAnn Pinkerton , a professor of obstetrics and gynecology and division director of midlife health in the University of Virginia Health System.

Registration is required

Please register in advance

The symposium will begin with a poster session. Registrations for presentations related to "Sex and Gender Research Through the Life Course" are due May 13.

For questions, please email Patrick Shea at [email protected] , Brittany Seibert at [email protected] , or Maclaine Parish at [email protected] .

Please join us for the 17th Annual Johns Hopkins Center for Women's Health, Sex, and Gender Research Spring Symposium! The Johns Hopkins Center for Women's Health, Sex, & Gender Research is proud to present, along with the Johns Hopkins Women's Wellness and Healthy Aging Program, a joint symposium: Advancing Sex and Gender Research on Menopause & Healthy Aging ,  with a keynote presented by JoAnn Pinkerton, MD, FACOG, NCMP, Professor of Obstetrics and Gynecology, Division Director of Midlife Health, University of Virginia Health System.

The Symposium will take place on Friday, May 31st from 8:30am - 12:00pm in Feinstone Hall (BSPH Room E2030). This will be an in-person event and will not be livestreamed.  Please register to attend at the link below:

Register: https://forms.office.com/r/zmE1dkdwME  

The Symposium will feature a poster session, for which we are now calling for Poster Registrations for Presentations on Sex & Gender Research Through the Lifecourse. Deadline for Poster Registration Submission: Monday, May 13th 2024.

If you have any questions, please reach out to Patrick Shea ( [email protected] ), Brittany Seibert ( [email protected] ), or Maclaine Parish ( [email protected] ).

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CHPC - Research Computing and Data Support for the University

University information technology, main navigation, summer 2024 chpc presentation schedule.

All CHPC presentations are conducted exclusively via Zoom. There are no in-person presentations at this time.

Presentations are typically one hour, from 1-2pm, while hands on-presentations, marked with * in the schedule below, run two hours from 1-3pm. 

The ACCESS (formerly XSEDE) HPC workshops will take place throughout the semester.

There is no charge for any of the CHPC presentations.  Also, there is no registration.

Please note that the Fall Presentation Series is held on a Monday-Wednesday-Friday schedule while the Spring and Summer Series are held on a Tuesday-Thursday schedule.  

IMAGES

  1. 20+ Best Research PowerPoint Templates (For Research Presentations

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  2. 30+ Best Research PowerPoint Templates (For Research Presentations

    presentation of research slideshare

  3. PPT

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  4. Top 30 Research PPT Templates to Start or Expand your Business

    presentation of research slideshare

  5. PPT

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  6. Research Paper Presentation

    presentation of research slideshare

VIDEO

  1. The Future in Focus

  2. What is an Ontology? Building and Inference Using The Stanford Protege tool Part I

  3. RESEARCH METHODOLOGY (PRESENTATION)

  4. Creating PPT for mini research

  5. Research Paper Presentation

  6. SLIDE PRESENTATION RESEARCH PROPOSAL

COMMENTS

  1. Introduction to Research

    Quantitative Research • refers to the systematic empirical investigation of any phenomena via statistical, mathematical or computational techniques. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. 50. 1.

  2. Present your research project in 10 simple slides

    Guide for students on how to present a research project by Dr Helen Dixon, Information Services, Queen's University Belfast. Presentations & Public Speaking. 1 of 14. Download now. Download to read offline. Present your research project in 10 simple slides - Download as a PDF or view online for free.

  3. Research Methods: Basic Concepts and Methods

    2. Learning Objectives By the end of this presentation you will able to: 1-Define and explain the concept of scientific research, deduction and induction reasoning , theory, hypothesis and empiricism. 2- Clarify the Sources of knowledge/truth 3 - Identify and explain the features and application of different categories and sub- categories of research methods 4- Characteristics of good topic. 5 ...

  4. How to Make a Successful Research Presentation

    Presentations with strong narrative arcs are clear, captivating, and compelling. Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story.

  5. PowerPoint Slides: SOWK 621.01: Research I: Basic Research Methodology

    DeCarlo and his team developed a complete package of materials that includes a textbook, ancillary materials, and a student workbook as part of a VIVA Open Course Grant. The PowerPoint slides associated with the twelve lessons of the course, SOWK 621.01: Research I: Basic Research Methodology, as previously taught by Dr. Matthew DeCarlo at ...

  6. How to Create and Deliver a Research Presentation

    In the case of a research presentation, you want a formal and academic-sounding one. It should include: The full title of the report. The date of the report. The name of the researchers or department in charge of the report. The name of the organization for which the presentation is intended.

  7. Research Paper Presentation: Best Practices and Tips

    Creating a PowerPoint presentation for a research paper involves several critical steps needed to convey your findings and engage your audience effectively, and these steps are as follows: Step 1. Understand your audience: Identify the audience for your presentation. Tailor your content and level of detail to match the audience's background ...

  8. Ten simple rules for effective presentation slides

    The "presentation slide" is the building block of all academic presentations, whether they are journal clubs, thesis committee meetings, short conference talks, or hour-long seminars. ... This is written for anyone who needs to prepare slides from any length scale and for most purposes of conveying research to broad audiences. The rules are ...

  9. How to Create a Powerful Research Presentation

    Visualize Data Instead of Writing Them. When adding facts and figures to your research presentation, harness the power of data visualization. Add interactive charts and graphs to take out most of the text. Text with visuals causes a faster and stronger reaction than words alone, making your presentation more memorable.

  10. How to Create Top SlideShare Presentations With PowerPoint

    To export your SlideShare presentation to PDF format, go to the File screen. Click Export and then click the Create PDF/XPS icon: The best format for a SlideShare presentation is PDF. Select the folder where you want to save your PDF file. Check that the file is named properly. Then, click the Publish button.

  11. Lecture Notes on Research Methodology

    New York: Prentice-Hall, 1960. Download ppt "Lecture Notes on Research Methodology". 1 Research Methodology: An Introduction: MEANING OF RESEARCH: Research in common parlance refers to a search for knowledge. Once can also define research as a scientific & systematic search for pertinent information on a specific topic.

  12. How to Build Great Slides for Your Research Presentation

    Research Process. Peer Review. Writing. Journals. Presentations are important for researchers, so make sure your slides are easy to read. Cut down on text, and use images where possible. Remember that your slides don't have to explain themselves; minimize what's on the slide in favor of explaining the contents yourself. Updated on March 31, 2010.

  13. PPT

    Chapter 10: Experimental Research. Objectives: Briefly state the purpose of experimental research and list the basic steps involved in conducting and controlling an experiment. Briefly define internal validity and describe eight major threats to the internal validity of an experiment. Download Presentation. experimental.

  14. PPT

    Research Methodology. Introduction to Research Methodology. Stages of Research Project. Chapter 1: Introduction Chapter 2: Literature Review Chapter 3: Methodology Chapter 4: Data Analysis and Interpretation of Findings Chapter 5: Discussion and conclusion. Why do we research?. Download Presentation. highest contributor. human resource managers.

  15. How to Create the Best PowerPoint Presentations [Examples & Templates]

    4. Incorporate multimedia. There's a reason why we love examples. You can give out the best advice available, but sometimes, in order to believe it, people need to see it in practice. Multimedia is one way to achieve that — in a manner that can also capture and maintain your audience's attention.

  16. Chapter 20. Presentations

    Findings from qualitative research are inextricably tied up with the way those findings are presented. These presentations do not always need to be in writing, but they need to happen. Think of ethnographies, for example, and their thick descriptions of a particular culture. Witnessing a culture, taking fieldnotes, talking to people—none of ...

  17. How to use Slideshare to promote your work

    Slideshare allows you to include up to 20 tags or keywords to make your presentation easily searchable. Your title should include words that are relevant to the subject matter, and you should also make sure to include a brief description of the presentation when adding your tags. 7. Share among your communities As previously mentioned ...

  18. Top 10 Research Presentation Templates with Examples and Samples

    Template 10: Big Data Analytics Market Research Template. Deploy this template to introduce your company's extensive data analysis to understand the industry landscape, identify objectives, and make informed business decisions. Use this template slide to determine the current market size and growth rate.

  19. Google Slides: Online Slideshow Maker

    Present slideshows with confidence. With easy-to-use presenter view, speaker notes, and live captions, Slides makes presenting your ideas a breeze. You can even present to Google Meet video calls ...

  20. AFAM Undergraduate Spotlight: Diego Palko reflects on his Spring 2024

    IAAS major, Diego Palko, presented a poster in the 2024 Center for Undergraduate Research Opportunities (CURO) Symposium, which highlights the work of UGA students and presents an opportunity for them to communicate their research to a broader community. Mr. Palko's poster, "The Evolution of R&B and Themes Presented in the Genre: A Literary and Sonic Analysis," presented information on ...

  21. 2024 Award Winners

    Awards range from $750-1,500. Co-presenters will split the prize in each respective category. In keeping with the interdisciplinary spirit of this campus-wide event, PRD judges evaluate presentations primarily on how effectively they communicate their research to a non-specialist audience.

  22. Celebrating Our Research Eras: ODU COHS Research Day 2024

    On Friday, April 19, Old Dominion University's College of Health Sciences (COHS) held its annual Research Day to include oral and poster presentations from undergraduate, master's and doctoral students. The symposium showcased a wide array of research with 39 presentations, including 5 podium talks and 34 poster displays, from students across various degree levels: 7 undergraduate, 8 master's ...

  23. Research and Publishing Update

    Xiaomeng Zhang authored "The effects of task difficulty and presentation format on eye movements in risky choice" has been published in Frontiers In Behavioral Economics (January 2024). Co-authors include: ... Hope Koch presented "Publishing Qualitative Research" at the Qualitative Research Methods Seminar in Athens, GA (April 2024).

  24. 17th Annual Johns Hopkins Center for Women's Health, Sex, and Gender

    The Johns Hopkins Center for Women's Health, Sex, & Gender Research is proud to present, along with the Johns Hopkins Women's Wellness and Healthy Aging Program, a joint symposium on "Advancing Sex and Gender Research on Menopause & Healthy Aging," with a keynote presented by JoAnn Pinkerton, a professor of obstetrics and gynecology and division director of midlife health in the University of ...

  25. NTRS

    Research last year focused on creating a power supply that was capable of operation at cryogenic temperatures. ... It is capable of full operation down to the coldest lunar night temperatures (~50K). Our presentation will provide an overview of the Lunar Hibernation strategy but will focus mainly on the technical details of this cryogenically ...

  26. Summer 2024 Presentation Schedule

    Presentations are typically one hour, from 1-2pm, while hands on-presentations, marked with * in the schedule below, run two hours from 1-3pm. The ACCESS (formerly XSEDE) HPC workshops will take place throughout the semester. There is no charge for any of the CHPC presentations. Also, there is no registration.