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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that 90% of consumers read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

Put up signs, stickers, or badges in your business, or on your website, for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review. See how to do this with Zapier .
Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A study by Moz revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate). Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than 2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the top 10 highest used websites for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over 4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses, Reviews.io gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2, TrustRadius focuses on software and service-based B2B companies. Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies, Capterra features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses, Angie’s List has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the BBB is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO, Google My Business is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the second highest search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses occur highest in the travel sector ?

TripAdvisor has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on the power of reviews – and how to use them !

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32 Customer Review Sites for Collecting Business & Product Reviews

Published: July 10, 2023

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

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Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

Amazon Customer Reviews
Consumer Reports
Consumer Affairs
TripAdvisor
Google My Business
Influenster
HubSpot's App Marketplace
FinancesOnline
Compare Camp
TrustRadius
Salesforce AppExchange
Better Business Bureau
Facebook Ratings and Reviews
Top Ten Reviews
Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

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What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

Amazon has over 300 million users who can see your review.
Amazon's rating system is straightforward and easy to understand.
Amazon offers a product ranking feature that rates your product's popularity.
Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

Reviews on Wirecutter are in-depth and highly researched.
Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
Even though this is a paid subscription service, it's free to list your company on Angi.
If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
Since Choice evaluates products and services independently, its reviews are unbiased.
Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

Over 500,000 websites are rated on Trustpilot.
Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

TestFreaks has 100 million crawled reviews from over 15,000 sources.
TestFreaks provides a content moderation team that analyzes content in over 20 languages.
TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

Which? offers more than 8,000 free reviews.
Which? tests and reviews more than 3,600 new products every year.
To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
Consumer Reports has spent over $30 million on testing and rating products.
The company plans to test more than 8,500 new products in 2021.
There are over eight product categories to choose from — each having several subcategories within them.
Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

TripAdvisor has collected over 887 million reviews for eight million companies.
TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
The average TripAdvisor Plus member saves about $350 the first time they use their membership.
TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

Yelp has roughly 184 million monthly users worldwide.
Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

Google is the world's largest search engine and controls over 90% of the search engine marketshare.
Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

There are over six million users who are actively leaving reviews on Influenster.
Influenster users have left over 50 million organic reviews on the website.
Influenster sends its users "VoxBoxes" where they can test out new products for free.
Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

HubSpot's App Marketplace customer review website

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

There are more than 500 apps featured in HubSpot's App Marketplace.
Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
Customers have the option to upvote reviews that they find helpful.
The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

Over 100,000 companies use Compare Camp every month.
There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
Each category provides a "Top 10" list of the best software available in that section.
If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

There are nearly 1.4 million reviews featured on G2 Crowd.
G2 Crowd offers a video review option where users can record themselves leaving a review.
When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

There are over 300,000 customer reviews posted on TrustRadius.
TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

20. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

There are over five thousand products that are listed in Salesforce AppExchange.
This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

There are more than 5.4 million business profiles listed on the Better Business Bureau.
As a government-sponsored organization, you can trust that its reviews are unbiased.
Attaining your BBB accreditation shows that your business is reliable and trustworthy.
Last year in the United States, BBB reviews were accessed more than 120 million times.
88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

There are about 90 million reviews, salaries, and insights listed on Glassdoor.
Over 60 million people use Glassdoor every month to research a company or provider.
Reviews are left by employees who have experience working with that company.
When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

Employers can view discussions in real-time from verified employees.
Get authentic, anonymous, and unfiltered reviews.
Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

Manta has data on 35 million businesses spanning across 149 countries.
Every month, Manta adds 14,000 new listings to its website.
It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

There are over 1.5 million validated customer reviews posted on Capterra.
Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

There are more than 2.7 billion users who are active on Facebook each month.
To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

There are over 300 million daily active users on Twitter.
Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

29. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

There are over 55 million monthly active users on Foursquare.
Over two million businesses are using Foursquare to connect with customers.
Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

30. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
Each company profile has a "view services" tab that explains exactly what the organization has to offer.
Superpages provides a service that evaluates your brand's online reputation for free.
Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

31. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

32. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

You have complete control over the format and rating system for your reviews.
You can dictate which reviews you want to publish on your website.
Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

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40 awesome review sites to fuel your business growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

Google Business Profile (formerly Google My Business) [the most popular general review site]
Yelp (a widely recognized platform for local businesses)
Facebook Reviews (integrates social feedback with online presence)
TripAdvisor (for travel-related businesses and attractions)
Yellow Pages (directory for local businesses)
Angie's List (trusted source for local service providers)
Foursquare (combines reviews with location-based features)
Better Business Bureau (BBB) (focuses on business ethics and trust)
Citysearch (local guide and business directory)
Manta (showcases small businesses and services)
DexKnows (local business directory)
Superpages (directory for businesses and services)
Trustpilot (trustworthy platform for various industries)
Thumbtack (matches customers with service professionals)
HomeAdvisor (connects homeowners with service providers)
Zillow (reviews for real estate and property services)
Healthgrades (reviews for healthcare professionals)
Avvo (reviews for legal professionals)
Houzz (reviews for home improvement professionals)
RateMDs (reviews for medical professionals)
OpenTable (restaurant reviews and reservations)
Zocdoc (appointments and reviews for healthcare)
WeddingWire (reviews for wedding-related services)
Care.com (reviews for care and service providers)
Trustpilot (a reliable review platform)
Vitals (reviews for healthcare professionals)
G2 Crowd (reviews for software and tech products)
TestFreaks (product reviews and ratings)
Fyt (reviews for fitness and wellness professionals)
Cars.com (reviews for automotive services)
Groupon (deals and local business reviews)
DealerRater (reviews for automotive dealerships)
ConsumerAffairs (reviews for various services)
Indeed (reviews for job-related services)
Capterra (reviews for software and tech products)
Apartments.com (reviews for real estate and rentals)
HomeStars (reviews for home service professionals)
Porch (reviews for home services)
TrustRadius (B2B software reviews)
WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

1. Google Business Profile (formerly Google My Business)

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
Business insights: The platform provides data and insights into how users are interacting with your listing
Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

Social engagement: Facilitates direct interactions and personalized responses.
Broad reach: Connects with a wide audience through social networking.
Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
Detailed reviews: Extensive user-generated reviews provide valuable insights.
Community impact: Active user base fosters community credibility.
Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
Travel niche: Primarily suitable for travel and hospitality businesses.
Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

Ethical reputation: Focus on business ethics and trust.
Accreditation impact: BBB accreditation can boost business reputation.
North America: Limited to businesses mainly in North America.
Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

Consumer trust: Focuses on building consumer trust through verified reviews.
Wide range of industries: Suitable for a variety of businesses and industries.
Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
Paid plans: Some features require subscription in paid plans.
Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

Local directory: Provides a platform for local businesses to reach their target audience.
Trustworthy source: A trusted resource for finding local services.
Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
Diverse reviews: Reviews can cover a wide range of industries.
Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
Product-focused: Reviews tend to be product-centric.
Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

Product reviews: Offers in-depth reviews on a wide range of products.
Consumer insight: Helps buyers make informed decisions based on real user experiences.
Product-centric: Focuses mainly on product reviews.
Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
Specialized: Primarily beneficial for healthcare professionals.
Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
Certified professionals: Highlights certified trainers for quality assurance.
Fitness industry: Relevant primarily for fitness and wellness professionals.
Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

Service focus: Specializes in home and local service providers.
Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
Membership fee: Requires consumers to pay for membership to access reviews.
Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
Market trends: Provides insights into software trends and user satisfaction.
Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

Diverse software categories: Offers reviews for a wide array of software categories.
User-generated content: Empowers users to share genuine feedback and experiences.
Easy comparisons: Allows side-by-side comparisons of software features and pricing.
Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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Tired of Yelp? 14 Alternative Business Review Websites

The modern consumer thrives on information. Before making a buying decision, customers have long sought out the opinions and experiences of others to find out whether or not a company is credible.

Today, this process is quick, easy, and accessible to anyone with a computer or smartphone and an internet connection. There are few better sources of information for consumers than business review websites.

Yelp is considered the top review site for marketing local businesses . However, it is far from the only reputable business review site. Others may even prove more beneficial for niche products or services.

These 14 review websites are worth looking into if you need honest feedback or ways to improve your business.

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid – they are from actual customers sharing their honest feedback.

For instance, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website.

When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experience, you help other potential customers decide whether or not to use that company in the future.

Another way for businesses to solicit honest consumer feedback is by conducting business surveys .

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

They create social proof. If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
They improve SEO. If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
They help you provide better customer service. Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Responding to online reviews , both positive and negative, boosts engagement and helps you steer the narrative surrounding your business.

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and show up in local search results. It’s free to list your business and information like your business location , hours, and phone number.

You can also invite your customers to leave you a review on Google.` Collecting Google reviews and responding to them shows that you care about customer feedback; more reviews will help you rank higher in Google searches.

To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews setting in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

Other unexpected ways Facebook benefits businesses include helping you build an online brand, create professional bonds with competitors, and find top job candidates.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees that its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which come in the form of a letter grade. Businesses that sign up for Angi can interact with members, establish a profile, and respond to reviews about their company. The highest-rated businesses can also earn advertising for deals and discounts.

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints.

As the BBB is a trusted organization, its ratings could significantly impact a small business. The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries.

This effort makes a business more trustworthy in consumers’ eyes. With accreditation (and its fee), a business can receive increased exposure online, access to workshops and webinars, and much more.

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to all kinds of resources.

This includes articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones.

If you’re concerned about your brand’s online reputation, the guide to choosing a reputation management service can manage your social media, perform online monitoring and reporting, and more.

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business, you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it provides a way for current and past employees to rate the companies they work for. It is a vital tool for job searching, letting job seekers learn as much about a company as possible.

With Glassdoor for Employers, you can read reviews of your company as a workplace and find quality candidates for a position.

8. HomeAdvisor

This site is similar to Angi, helping customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, HomeAdvisor Pro allows you to connect with other HomeAdviser users in your area in search of a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email, letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

With a membership, business owners also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Expand your social media marketing efforts beyond reviews by using social media marketing solutions to streamline your campaigns and manage your posts and accounts.

Manta is a small business directory that helps local American businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of the site’s features.

11. MerchantCircle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. PlanetRate

Unlike most other review sites, PlanetRate isn’t tied to a specific category or service. So, whether your business is a restaurant, hotel, boutique or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business.

VendOp’s goal is to connect people with vendors that best match their needs. A potential customer can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can gain a better understanding of who they’re working with while helping other vendors improve their services.

Jamie Johnson and Jennifer Post contributed to the writing and research in this article.

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The 13 Best Book Review Sites and Book Rating Sites

Knowing where to buy books can be challenging. So, here are the best book review sites to help you avoid buying books that you'll regret reading.

Nobody likes to spend money on a new book only to face that overwhelming feeling of disappointment when it doesn't live up to your expectations. The solution is to check out a few book review sites before you hit the shops. The greater the diversity of opinions you can gather, the more confidence you can have that you'll enjoy the title.

Which book review and book rating sites are worth considering? Here are the best ones.

1. Goodreads

Goodreads is arguably the leading online community for book lovers. If you want some inspiration for which novel or biography to read next, this is the book review site to visit.

There's an endless number of user-generated reading lists to explore, and Goodreads itself publishes dozens of "best of" lists across a number of categories. You can do a book search by plot or subject , or join book discussions and reading groups with thousands of members.

You can participate in the community by adding your own rankings to books you've read and leaving reviews for other people to check out. Occasionally, there are even bonus events like question and answer sessions with authors.

2. LibraryThing

LibraryThing is the self-proclaimed largest book club in the world. It has more than 2.3 million members and is one of the best social networking platforms for book lovers .

With a free account, you can add up to 200 books to your library and share them with other users. But it's in the other areas where LibraryThing can claim to be one of the best book review sites.

Naturally, there are ratings, user reviews, and tags. But be sure to click on the Zeitgeist tab at the top of the page. It contains masses of information, including the top books by rating, by the number of reviews, by authors, and loads more.

3. Book Riot

Book Riot is a blog. It publishes listicles on dozens of different topics, many of which review the best books in a certain genre. To give you an idea, some recent articles include Keeping Hoping Alive: 11 Thrilling YA Survival Stories and The Best Historical Fiction Books You’ve Never Heard Of .

Of course, there's also plenty of non-reading list content. If you have a general affinity for literature, Book Riot is definitely worth adding to the list of websites you browse every day.

Bookish is a site that all members of book clubs should know about. It helps you prep for your next meeting with discussion guides, book quizzes, and book games. There are even food and drink suggestions, as well as playlist recommendations.

But the site is more than just book club meetings. It also offers lots of editorial content. That comes in the form of author interviews, opinion essays, book reviews and recommendations, reading challenges, and giveaways.

Be sure to look at the Must-Reads section of the site regularly to get the latest book reviews. Also, it goes without saying that the people behind Bookish are book lovers, too. To get a glimpse of what they’re reading, check out their Staff Reads articles.

5. Booklist

Booklist is a print magazine that also offers an online portal. Trusted experts from the American Library Association write all the book reviews.

You can see snippets of reviews for different books. However, to read them in full, you will need to subscribe. An annual plan for this book review site costs $184.95 per year.

6. Fantasy Book Review

Fantasy Book Review should be high on the list for anyone who is a fan of fantasy works. The book review site publishes reviews for both children's books and adults' books.

It has a section on the top fantasy books of all time and a continually updated list of must-read books for each year. You can also search through the recommended books by sub-genres such as Sword and Sorcery, Parallel Worlds, and Epic Fantasy.

7. LoveReading

LoveReading is one of the most popular book review sites in the UK, but American audiences will find it to be equally useful.

The site is divided into fiction and non-fiction works. In each area, it publishes weekly staff picks, books of the month, debuts of the month, ebooks of the month, audiobooks of the month, and the nationwide bestsellers. Each book on every list has a full review that you can read for free.

Make sure you also check out their Highlights tab to get book reviews for selected titles of the month. In Collections , you'll also find themed reading lists such as World War One Literature and Green Reads .

Kirkus has been involved in producing book reviews since the 1930s. This book review site looks at the week's bestselling books, and provides lengthy critiques for each one.

As you'd expect, you'll also find dozens of "best of" lists and individual book reviews across many categories and genres.

And while you're on the site, make sure you click on the Kirkus Prize section. You can look at all the past winners and finalists, complete with the accompanying reviews of their books.

Although Reddit is a social media site, you can use it to get book reviews of famous books, or almost any other book for that matter! Reddit has a Subreddit, r/books, that is dedicated to book reviews and reading lists.

The subreddit has weekly scheduled threads about a particular topic or genre. Anyone can then chip in with their opinions about which books are recommendable. Several new threads are published every day, with people discussing their latest discovery with an accompanying book rating or review.

You'll also discover a weekly recommendation thread. Recent threads have included subjects such as Favorite Books About Climate Science , Literature of Indigenous Peoples , and Books Set in the Desert . There’s also a weekly What are you Reading? discussion and frequent AMAs.

For more social media-like platforms, check out these must-have apps for book lovers .

10. YouTube

YouTube is not the type of place that immediately springs to mind when you think of the best book review sites online.

Nonetheless, there are several engaging YouTube channels that frequently offer opinions on books they've read. You’ll easily find book reviews of famous books here.

Some of the most notable book review YouTube channels include Better Than Food: Book Reviews , Little Book Owl , PolandBananasBooks , and Rincey Reads .

Amazon is probably one of your go-to site when you want to buy something. If you don’t mind used copies, it’s also one of the best websites to buy second-hand books .

Now, to get book reviews, just search and click on a title, then scroll down to see the ratings and what others who have bought the book are saying. It’s a quick way to have an overview of the book’s rating. If you spot the words Look Inside above the book cover, it means you get to preview the first few pages of the book, too!

Regardless of the praises or criticisms you have heard from other book review sites, reading a sample is the most direct way to help you gauge the content’s potential and see whether the author’s writing style suits your tastes.

12. StoryGraph

StoryGraph is another good book review site that's worth checking out. The book rating is determined by the site's large community of readers. Key in the title of a book you're interested in and click on it in StoryGraph's search results to have an overall view of its rating.

Each book review provides information on the moods and pacing of the story. It also indicates whether the tale is plot or character-driven, what readers feel about the extent of character development, how lovable the characters generally are, and the diversity of the cast.

13. London Review of Books

The London Review of Books is a magazine that covers a range of subjects such as culture, literature, and philosophy. Part of its content includes amazingly detailed book reviews. If you feel that most modern book reviews are too brief for your liking, the London Review of Books should suit you best.

You'll gain insight into the flow and themes of the story, as well as a more thorough picture of the events taking place in the book.

Read Book Reviews Before You Buy

The book review sites we've discussed will appeal to different types of readers. Some people will be more comfortable with the easy-to-interpret book rating systems; others will prefer extensive reviews written by experienced professionals.

Although it’s easy to be tempted by a gorgeous book cover, it’s always best to have a quick look at the book reviews before actually buying a copy. This way, you can save your money and spend it on the books that you’ll be proud to display on your shelves for a long time. And check out recommendations, as well, to help you find what's worth reading.

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6 websites you can trust for product reviews and ratings

If you’ve spent any time researching a product online , you came across a lot of resources (and if you didn't find what you were looking for, you might have given up). Whether it’s a baby stroller , educational toys for your toddler, a comfortable pull-out sofa, or the best deal on Apple AirPods , there is no shortage of brands vying for your money in any product category. Since most products require an investment, you not only want the best quality you can find but assurance that it will last.

Sourcing the best recommendations combined with adding extended warranty protection will result in not only quality products at competitive price points, but coverage to protect your product for years to come. So before you start researching and shopping around, subscribe to Mulberry Unlimited . For just $9.99 a month, you'll get coverage for all your online purchases under the same product protection plan .

Now let's talk about finding the best quality products , and what online resources you can rely on to provide solid product reviews, ratings and recommendations. We’ve compiled a list of six online resources known for providing accurate and unbiased information, from product review blogs to consumer surveys. These can be your go-to sources when you're looking for trustworthy information on the best products, regardless of the product category.

1. Consumer Reports

For unbiased, data-driven information, Consumer Reports is a fail-safe option for product ratings and reviews. As a non-profit organization, Consumer Reports has been an unbiased source of information for consumers since 1936 (before online reviews were even popular!). Consumer Reports gathers data from surveys, tests, and consumer reviews, and compiles recommendations for the best products with the goal of providing trustworthy information for consumers.

You can search the over 7.7 million products that Consumer Reports has reviewed to get an assessment of the top competing products in a specific category, a score for each product that was tested or reviewed, and other valuable insights to help you make the most informed decision possible. By searching for things like "Consumer Reports mattresses" or "Consumer Reports dishwashers", you can get tons of great product reviews.

2. Wirecutter

Now owned and operated by the New York Times, Wirecutter is another trusted source for unbiased product reviews. With Wirecutter, you’ll find recommendations and reviews based on months of research, analysis, and input from experts and consumers alike. The Wirecutter deals and Wirecutter gift guides are also very popular around the holidays, providing recommendations by gift recipients and product category.

Although Wirecutter requires a paid subscription for unlimited access, you'll still find plenty of valuable insights for free. Wirecutter can help you avoid splurging on products that don’t live up to the hype, have features you don’t need, or don't hold up to normal wear and tear .

This is also why extended warranties are a cost-effective way to extend the life of your products. Shopping with the Mulberry extension and taking advantage of online resources to do you research can help you save money initially and down the road.

3. Good Housekeeping

Good Housekeeping offers more than just food and lifestyle information. While many people might be more familiar with the Good Housekeeping magazine, the Good Housekeeping Institute test thousands of home, beauty, tech, clothing, food and health products to find the best products for you and your family. You'll find product reviews on everything from appliances to mattresses to outdoor living spaces.

Good Housekeeping is based in New York City and takes the art of product reviews very seriously. With staff members from dozens of different disciplines including engineering, culinary, biology, and chemistry experts (and many others), the Good Housekeeping Institute spends each day thoroughly testing thousands of products in order to give you thorough, unbiased review.

4. Popular Mechanics

Popular Mechanics magazine is a publication that has been around for over 100 years, and along with its website has become a trusted source for countless consumers when it comes to product reviews. From technology to tools , you’ll find reliable, extensively-tested reviews that you can trust (as other consumers have since 1902!).

They also cover a wide range of products like fitness equipment , storage solutions, office furniture and kitchen appliances . There's even a Popular Mechanics for kids subscription, which provides lots of fun activities and games for children. If you choose to get a Popular Mechanics subscription, you’ll also enjoy a print copy of their publication, which they send out 6 times per year.

5. TechRadar

If you're looking for advice specifically on tech gear and equipment, that's what you'll find from TechRadar . This resource focuses on everything technology-related, with the goal of being your go-to source for tech-buying advice and everything else you need to buy and enjoy the tech you love.

They have a rigorous review-testing process, looking at long-term value as well. They update and maintain their reviews regularly so you can be sure you're getting up-to-date info, regardless of when a device was released. They say if you can still buy it, it's on their radar. Though they state that they may earn commission if you purchase products through their site, they are also clear that they do not accept payment for product reviews.

6. Honest Product Reviews

Although there’s a bold claim in the name itself, many consumers agree that Honest Product Reviews lives up to its name. From pet-related items to beauty products to electronics , Honest Product Reviews offers unbiased reviews, side-by-side comparisons, and a consumer-friendly format with minimal ads to make your research process a little less painful.

One important detail to note is that Honest Product Reviews does accept compensation from retailers whose products appear on their site. This means that if you choose to click on an Amazon link on their site, chances are they’ll get some kind of commission or receive a benefit in one way or another. While they still provide quality reviews, it is something to keep in the back of your mind.

Bonus resource: Fakespot

While Fakespot doesn't have a content-based website like the other six resources, it will alert you to the quality of a review as you're shopping on retailer websites like Amazon , Walmart , Sephora, eBay, and Best Buy .

When you install the Fakespot Chrome extension, it will provide you with an analysis of existing reviews on the retailer website, giving them an overall grade of A through F based on trustworthiness. You can also choose to further analyze the reviews for a specific product with the Fakespot analyzer.

Protect your purchases with Mulberry Unlimited

Although navigating the world of product reviews can be daunting, there are resources like these to make it less confusing, and more straightforward when it comes to product research.

Additionally, you can subscribe to Mulberry Unlimited to extend the life of your products and ensure that once you do find a quality product, you'll get the maximum value out of it with product protection .

About the author

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Nikola Bojkov

30+ review sites to collect more customer reviews in 2024.

Find practical tips and a list of industry-specific websites where you can submit your business to collect and display reviews from your customers.

What’s all the fame with online reviews and review sites?

Well, maybe if you know that 82% of consumers visit review sites before they purchase a service or a product, you’ll see how big a deal this is, which means that online reviews can make or break any big or local business.

Yes, that big is their power.

If you’re new to customer reviews and you’re not sure where to find them, collect them, or how use them, let me clear things up for you.

In the following text, you can find practical tips and a list of industry-specific websites where you can submit your business to collect and display reviews from your customers.

5 reasons to be present on business review websites

1. general review sites, 2. review sites for smes, 3. travel & hospitality review sites, 4. home services review sites, 5. restaurants review sites, 6. ecommerce review sites, 7. review sites for legal services, 8. it review sites, 9. medical & healthcare review sites, 10. automotive industry review sites, 11. real estate review sites, the most important one, now, what to do with all that reviews.

FYI : You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Before the list, just check the reasons why you need to start creating a profile on some of these websites today:

1. Consumer reviews are everywhere!

You can’t hide from reviews.

Like it or not, they will be displayed online, and they can make or break a business’s bottom line. Fortunately, reputation management plans and strategies can bring a positive change to your online reputation.

So, you should consider managing your business listing on as many relevant review websites.

2. They make you more visible

Being a wanted brand means being a visible one as well.

People will look on Google and social media when they want to make a purchase. Search engines have their specific functionality algorithms and ways of indexing and ranking.

Having a good reputation will help you favor those algorithms and have a top position in local searches. Having positive reviews can significantly boost your local SEO efforts.

3. They ARE your social proof

People are becoming increasingly dependent on third-party reviews.

When it comes to making a purchase decision, they really rely on recommendations and customer reviews, even from total strangers. This is why social proof is so powerful.

With this in mind, businesses have a massive demand for customer feedback and reviews. And people are not shy in giving them – positive and also negative reviews.

4. They are trust signals

Your business reputation is your number one asset.

Having carefully managed and optimized consumer reviews can emit strong trust signals and influence potential customers’ decisions to make a conversion.

This makes your business profile trustworthy.

5. Consumers are comfortable leaving reviews

People are usually more comfortable saying their opinion on review sites than on your own business page or website.

That’s because they go there with the intent to buy something from a business and they usually return. Sometimes to buy again, sometimes to rate the provider high, and sometimes to say that the seller sucks.

Google My Business

Google business profile is a free tool offering businesses to manage their online presence across Google. You’ll have to set up a verified account and information so your business’s website will be optimized appropriately.

You’ve got a bonus: This amplifies Search and Maps as well – making your business look even more reputable.

Why care? Google is the master of internet search.
Pricing: Free
You need it if you want business reviews for ANY type of business.

Learn how to get more Google reviews >

As the most popular social platform, Facebook is now used for business purposes as well. Anyone logged in on Facebook can post a recommendation on your business page.

That’s why consumers commonly leave reviews and recommendations there. Those are the reasons why Facebook is becoming a popular review source. You’ll definitely want to claim your business’s best here – on your Facebook page.

Why care? Facebook recommendations are often consulted before making purchase decisions.
You need it if you want business reviews for any type of business.

You want your business to be taken seriously? If so, you need to keep up a high reputation on the most professional social media network.

LinkedIn product reviews allow members to share their feedback on a particular product on LinkedIn product pages. Leaving constructive and honest feedback, members help each other in making informed purchase decisions.

The name and the profile picture of the reviewer are visible to anyone that views the product reviews. That’s why they are so credible. It’s almost impossible to fake reviews.

Why care? LinkedIn’s professional experiences give added credibility to any review given.
You need it if you want business reviews for any type of business

Oh yeah, people are still using Foursquare business reviews. You can check in to different locations and places using the mobile app. But most important – you can leave a review for any of those places.

If you are a business on the go, make sure your Foursquare profile is up to date and full of positive reviews.

Why care? The most popular check-in review platform.
You need it if you want business reviews for any type of business that’s on the go.

It is a review website where people can post reviews about local businesses. The good thing about Yelp is that your happy customers are always at the top of your review feed. It’s effortless for business owners to manage and respond to reviews from the Business dashboard.

Yelp became one of the most popular review sites, especially for SMEs, so you should seriously consider managing your Yelp profile.

Why care? 97% of people will read local business reviews before giving them a shot. That’s huge. You should really, really care.
Pricing: Free and Paid Version

Better Business Bureau

BBB ( Better Business Bureau ) helps in finding businesses across the US. It’s one of the most trusted and ethical review platforms for local business clients. The good thing is that BBB has its own ways of putting pressure on business owners, so they implement the changes that want to be seen.

The accreditation process guarantees that your business is working in good faith to resolve customers’ concerns.

Why care? Showing the BBB’s badge on your website shouts integrity.
Pricing: Only Paid Version

Glassdoor is an employee review platform allowing employees to anonymously review their former and current companies, salaries, and employers. Glassdoor gives an accurate picture of how one company is from the inside.

The platform is very user-friendly. You can easily find your reviews and respond to them. Also, you can set email alerts never to miss a review.

Why care? Glassdoor amplifies employee advocacy.
Pricing: Free and Paid Version

Yellow Pages

Yellow Pages transformed from paper to digital and still is one of the most popular review directories. It offers many types of information, such as maps, email addresses, phone numbers, business listings, and many more.

The main goal is to support local businesses for marketing and reviews.

Why care? You can claim your business on YP and have the opportunity to have premium visibility on the website.

Manta is an SME review website with substantial traffic and review capabilities. It doesn’t display your good reviews right away, but instead, it organizes the search results based on your relevance for the keyword.

Business owners can easily customize their profiles to improve their visibility and marketability. And users can leave star ratings and write reviews.

Why care? The platform can rank your business higher for each relevant keyword and get the best chances of connecting with leads.

TripAdvisor

If you’re in the traveling or hospitality business, you’ll want to check out the reviews on TripAdvisor. As the king of the niche, it has millions of reviews and users’ experiences.

Its popularity rating algorithm is based on the quantity, quality, and recency of reviews. So, you’ll want to put some effort into managing these reviews for sure.

Why care? It’s the largest travel site in the world, with over 225 million reviews, opinions, and photos taken by travelers around the world.

Booking.com

Booking.com is the synonym for looking for accommodation, you should seriously consider your Booking reviews. Guest reviews play a crucial role in people’s decisions, both travelers and business owners. They matter to travelers as independent sources of information.

On the other hand, for business owners, reviews are reputation factors and a valuable source of feedback. So make sure you encourage your guests to leave you a review.

Why care? You want to be present on the platform that has over 215M visits, don’t you?

Angie’s List

Angie’s List is a US-based home service online review site, being one of the most credible. User reviews are scaled from A to F and can not be anonymous, which gives trustworthiness to the business. That’s why homeowners feel comfortable picking services from this site.

You can set up a page for free where customers can leave reviews right away.

Why care? It’s a business review site that gives significant credibility to small businesses.
Pricing: Free

HomeAdvisor

HomeAdvisor is a digital marketplace connecting homeowners with local service professionals and service providers to handle home improvements and maintenance. All the reviews, referrals, and testimonials are going through an extensive screening process. You can be confident that all the reviews are verified, and the chance for fraud is almost equal to zero.

Why care? HomeAdvisor allows businesses to engage with leads and new customers on a much higher level by giving credibility.

If you run a restaurant, make sure you have your business listing on OpenTable . This business review platform enables customers to make reservations and write reviews for the locals they visit.

Restaurants receive a star rating from the OpenTable administrators based on the number of reviews they received by visitors.

Why care? The more reviews you collect, the better restaurant’s rating and credibility.
Pricing: Paid Version

Claiming your business on Zomato is a smart move to go with. It takes only a few steps, and you’re ready to collect your reviews.

You can choose from two methods: searching your business through Zomato Business Page or adding it manually in the database. Either way, in just a few clicks, you’ll be all set-up for your customer reviews.

Why care? The platform provides online ordering, table management, and many advertising and merchant tools.

Eat24 is straightforward and user-friendly, with filters that allow users to search by restaurant location or cuisine type.

Eat24 is a leading food delivery service that covers thousands of local restaurants nationwide. And with so many reviews on the mobile app from people across the country, you’re sure to offer a dish for even the pickiest eater.

Why care? Eat24 is the go-to service for food delivery and pickup. Make sure you’re there.

Since it is one of the oldest online stores, Amazon has trained the consumers to leave reviews almost every time they experience the products and services.

It’s a trustworthy site for ratings, and it’s one of the most important resources when consumers are looking to make informed purchase decisions.

Why care? Amazon is the key source of information for any business that does any amount of eCommerce. It’s the damn leader!

If you have a store on Shopify, you better start collecting product reviews. Shoppers won’t take action before seeing at least 4 good reviews for an item. As an online retailer, you have to know that.

Shopify is ease of use eCommerce platform, and you should take the advantages it gives you to establish a strong reputation on it. The great thing is that you can manage and moderate the reviews you receive. Also, you can create stunning Shopify reviews widgets to make your shop stand out.

Why care? Shopify is the new black for eCommerce. Make sure you’re keeping the step up.

Avvo provides legal services to anyone in the market for help, a simple and cost-effective way to find the right attorney. On their profile page, you can see past clients’ reviews, disciplinary actions against them or others with similar names that could be confusing, client endorsements from other lawyers and peers in the industry, and some helpful guides.

Why care? 97% of the attorneys in the US are rated on Avvo. So, your competitors are there, why wouldn’t you?

Lawyers.com

Lawyers.com provides consumers with legal information, as well as the ability to search for lawyer reviews by location or specialization.

The platform offers valuable insights into every attorney’s rating. It lets your potential clients know how many current and past clients have given your law firm ratings in addition to peer ratings from other professionals in the field.

Why care? Over 34 million people look for help on Lawyers.com every year.
Pricing: Paid Version

Captera is a very relevant SaaS review site. When you search on Capterra, instead of showing reviews, it displays a list of companies/products relevant to your keyword and a short summary for each.

Also, it lets users compare the results, which makes the platform very user-friendly.

Why care? It is very effective in connecting users with the right software solutions.

You will want to be present on this site for sure! This site has massive traffic from people who are looking for software solutions and reading reviews about them.

The specific thing here is that the software reviews cover everything connected with the software – from how easy-to-use it is to technical support.

Why care? G2Crowd is the number one review website for software solutions. You can shine with your greatest assets.

TrustRadius

TrustRadius is based on LinkedIn authentication. Users can see what their LinkedIn connections are saying about the software products and solutions. The comparing option allows users to have a deeper insight into the chosen products or companies.

Why care? The LinkedIn authentication gives double credibility – TrustRadius + LinkedIn.

Caring.com is a website that provides information and support for those caring for aging parents or loved ones.

The site has a comprehensive directory complete with reviews of caregiving services, nursing homes, assisted living facilities, independent communities, memory care facilities, and continuing care retirement communities.

Why care? For such a delicate matter, your audience is looking for social proof . Make sure to provide one.

Doctor.com is a company that connects medical professionals with patients and the public, providing them visibility on popular review sites like Google, Yelp, Bing, Vitals, and Healthline.

With an audience of about 30 million people each month and incorporation of these popular sites into their network for additional exposure for all members involved in the process, Doctor.com provides a platform where patient reviews can be generated quickly and efficiently instead of having to go through the tedious task themselves.

Why care? The platform provides visibility on sites across its network and access to review generation tools.

Cars.com is a popular site for car buyers, rentals, and dealerships because it offers comprehensive automotive information in the form of price comparison tools, inventory search, expert opinions, photo galleries, and of course, a large new and used car inventory.

It gives you the ability to collect and display your customer reviews in one place with an enhanced testimonial feed.

Why care? It’s the most consulted car dealership website in the USA.

Car Gurus is an automotive research and shopping website. It assists shoppers in comparing cars across the platform.

Users have the option to rate a car or a car dealer and write a review. They can search for your business and compare it with others based on the rating you already have.

Why care? The car dealer review site with over 47M visits.
Pricing: Free to post a car, but you’ll be charged $99 when the vehicle is sold.

Realtor .com

Realtor.com listings are the closest to the gold standard. The platform is updated daily by realtors. For this reason, Realtor.com is picked for the most accurate real estate website .

Leaving reviews and writing testimonials is very easy. Users can compare homes, neighborhoods, and even realtors. So, make sure you keep an excellent rating there.

Why care? It has the best reputation among real estate review platforms.

Zillow takes authentication very seriously. They will want to make sure that you use legit information and not posting anything that will bring customers to delusion. That’s why it a trusted review website for real estate.

It is connected to other listing providers, which makes the sync-in information easy.

Why care? It includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

Definitely, the one site you must use to boost your business reputation is your own website!

It is the only site you have under total control. You can hand-pick your best reviews to shine on your website and manage the negative reviews the way they should be treated.

You can collect your best reviews from all sites and display them on your own website. You can even create a dedicated page with reviews and testimonials and show how proud you are of your well-earned reputation.

You can embed a review collection form on your website and keep the reviews coming. That way, your users can submit their reviews effortlessly.

You’ve done a big job there, claiming your business on the most critical directories! Congrats!

But, the process doesn’t stop here. That’s only a step.

Now, you have to take the management in your hands to keep that reputation up high. You’ll have to respond to that reviews, ask for new ones, and organize all of them.

We created this proven plan for online review management to help you maintain an outstanding online reputation.

As said before, there’s no running away from online reviews. They are here to stay. So make sure you play the game right.

And, remember: ALWAYS is the right time to outline your reputation management strategy, set your goals, and get started now!

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CEO of EmbedSocial

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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Privacy Overview

20 Popular Review Websites Where Customers Will Find You

For an online business, customer reviews are of utmost importance. Many prospective customers check out review sites before they decide to go through with the purchase-making decision. So, it is imperative that as a business, you spend time tracking these review websites so that you know what your existing customers think and feel about your business and what are things you can change and alter to meet customer expectations. Reviews have a profound effect on your future sales, and hence, it is prudent to monitor and track them.

However, it can be tough to comb through the internet to find the review sites your target audience tends to favor. In fact, it will be next to impossible to determine where in the World Wide Web your well-wishers and naysayers tend to post. You may feel that review sites like Yelp are preferred by your customers. However, it may come as a surprise to learn that customers have no qualms about posting any and everywhere.

While every industry has niche review sites, it is difficult to list down these websites for each industry. However, here is a list of the 20 most popular review websites that your business should be listed on so that you can monitor your online reputation and also figure out what your customers are saying about you in the digital realm. The 20 websites in which being listed should be on your top priority are listed below-

Amazon Customer Reviews
Angie’s List
ConsumerReports
TripAdvisor
Yahoo! Local
Influenster
Better Business Bureau
Yellowpages

1. Amazon Customer Reviews

Amazon has the distinction of being the first online store that allowed customers to post product reviews way back in 1995. It is still one of the main sources for consumers who want to make an informed decision to purchase. Even though people may buy it from another source, they will often check Amazon to read product reviews and to find out what people are saying about the product. So, if you are selling on Amazon, it is time to focus on those gold stars. The more stars you have, the more credible your product and service.

2. Angie’s List

Angie’s List is a US-focused business review website. It is a high-end review site, as users have to pay a membership fee. In lieu, the site rates the businesses on a scale from A to F. No review is anonymous, and rather than raving and ranting, the reviews are well thought out and written. Every business is allowed to respond to the review penned about them. Businesses can set up a page without paying a penny and once that is done, you can encourage your customers to leave reviews. After all, only members are allowed to leave reviews.

As an online business, you may not be bound geographically. So, it is prudent to cover review websites that cater to audiences around the globe. Choice is for customers in Australia. It is member-funded review website and independently tests products and services to write reviews for its members. The site does product comparisons and offers buying guides. It also allows members to discuss products with other members while rating them. So, if you have customers Down Under, Choice is the site you should track with care.

4. Trustpilot

Trustpilot started out as a community-driven review site in Denmark. However, today, this fast-growing online review website caters to consumers in more than 65 countries, including the US. Customers write reviews about products and services as well as companies, and these reviews can be collected by businesses. Since they are posted on a third-party website, it lends more veracity to the reviews. You can opt for a paid version of Trustpilot that will allow you to create customizable invites for reviews to your customers and share customer ratings.

5. TestFreaks

TestFreaks is also based in Scandinavia, like TrustPilot. It is headquartered in Sweden and works to help companies collect customer reviews. What makes TestFreaks unique is its Q&A feature. Here, prospects can post questions to businesses and get responses from them, creating a direct line of communication and engagement.

Know all about cutomer feedbacks using TribeLocal’s reviews widget

Which? is an independent consumer review website. It tests products and writes reviews about them. However, unlike other business review sites, Which? writes its own reviews and does not depend on consumers to write them. It also does not accept products from businesses to test and review them, though it does inform businesses when it is testing their products and services.

7. ConsumerReports

ConsumerReports is a non-profit organization; it is also an independent organization that tests and rates products. The company has reviewed more than 7.7 million products and does not accept advertising. It pays for all the products it tests, and this means that any review of the site will be unbiased and authentic. Every review comes with review criteria, product overview, buying guide and social sharing buttons. The reviews are in-depth and comprehensive, and aimed at providing consumers with as much information as possible to make an informed purchase decision.

8. TripAdvisor

If you operate a travel-related business, you should ensure you keep a close watch on TripAdvisor. It has the distinction of being the largest travel site in the world, and boasts more than 225 million reviews and opinions by travelers. The site offers travel guides, rental listing and advice forums for practically any location in the world. This is the reason my people browse through TripAdvisor before booking their trip. You can create a profile for the site and then encourage your guests to post reviews. Make sure you monitor and respond to the reviews, both negative and positive.

Roadfood is predominantly a US-based restaurant rating website where one can find food reviews for virtually every state across the U.S. However, what makes it different is that instead of generic restaurant reviews found on other restaurants rating sites , on Roadfood, patrons can read about individual dishes and view ratings for each dish. They also include small highway diners, small-town cafes, seaside shacks, casual drive-ins, barbecues, and local bake shops so if your restaurant falls under any of those categories, you know what to do.

Zagat holds the distinction of being one of the first restaurants rating sites and was founded all the way back in 1979. Zagat lets users make use of a numbered rating scale to rate restaurants across four different categories: food, decor, service, and cost. Previously owned by Google, Zagat was recently sold to The Infatuation but still holds its reputation as being one of the most reliable restaurant ratings sites and source for restaurant recommendations.

11. Yahoo! Local

Not to be left behind, Yahoo has their own recommendation and food rating website Yahoo! Local which helps users find local businesses and services online. As a restaurant owner, Yahoo! Local is undoubtedly a smart addition to your online local strategy. Moreover, you can even get started for free and it isn’t difficult to set up and manage a Yahoo! Local account. That being said – Yelp has recently partnered with Yahoo! Local which has meant that all reviews on Yahoo! Local have migrated and been replaced with reviews from Yelp.

12. Influenster

You definitely want to track Influenster if you are selling consumer products. This site features news about such products and also carries customer reviews. Influenster is primarily for makeup, beauty, skincare, body and health products. This review site allows visitors to search using brand or product name and it also links to sites where its visitors can purchase these products. You will notice that the reviews on this product review site is quite detailed and come with images. This is the site to monitor if you sell beauty and healthcare products.

13. Better Business Bureau

BBB, or Better Business Bureau, is a non-profit organization that assesses businesses based on pre-specified best practices on how businesses should treat their consumers. The site does not endorse or recommend a business and their services and products. Instead, Better Business Bureau lets consumers know whether a business conforms to its accreditation standards. BBB grants businesses rating ranging from A to F.

14. Glassdoor

If your business is monitoring review sites across the internet, you should also make an effort to track an employee review site – the Glassdoor. It allows prospective employees, consumers and investors to find out what a business really like. The site allows employees to rate their organization on fixed parameters and employers can use these reviews to attract talent and build a brand for employment. The reviews also work to improve internal processes and management.

15. Facebook

A lot of people spend a lot of time of Facebook! Yes, it is a fact and they review and rate businesses. Called the Facebook Ratings and Reviews, it is located on the left side of a business’ Facebook page. Any consumer logged on the social networking site can rate or review a business. They just need to go to the review section of the business’ Facebook page and choose a star rating and write a review, which is optional. The review can be made public, visible to friends or visible only to the reviewer.

16. Twitter

With businesses using Twitter as a medium to engage prospective customers, it is but natural that this social networking site allows users to post complementary and negative tweets. While the fast-paced nature of the site does not allow reviews to get accumulated, search engines do index the tweets. Hence, these reviews on Twitter will pop up when someone searches for reviews of a business. Therefore, it makes sense to monitor Twitter for mention of your business so that you know what people are saying about you and your business in the World Wide Web.

17. Yellowpages

The good old Yellowpages is still alive and thriving. It not only offers business free listing so that they can be found by their local audience, but it also allows them to manage their reviews. This listing site also doubles up as a business review site and helps local business improve their local marketing efforts, and managing reviews is one of them.

18. Foursquare

Foursquare has more than 55 million active users, and this demonstrates the popularity of this review website. It allows users to check different businesses using the Foursquare app and also allows them to leave reviews. It is one of the most interesting review sites on the internet as it allows businesses to be discovered by potential customers.

19. OpenTable

Restaurants often have the short end of the stick as a bad day can spell disaster. If you own a restaurant, you can register on OpenTable and consumers can use the platform make reservations and also review your restaurant. OpenTable provides a rating to restaurants based on the number of reviews and the recommendations that the restaurant receives.

20. Expresit

If you are looking to monitor positive and negative reviews about your business, you really need the Expresit app. The app allows businesses to manage their online reputation by ensuring that merely the positive reviews get published. Any negative review is sent directly to the business, so that they can deal with it privately and address the problem without any online glare from other customers.

These are the top 20 review websites that you should be tracking as part of maintaining your online business reputation. However, it can be tough to track each review site individually. That is why you should opt for TribeLocal , a local SEO tool and local citation software, that allows local businesses to manage their online reputation with ease. The platform has partnered with more than 200 local listing sites that ensures local businesses can manage and track reviews from a single dashboard.

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The best website builders in 2024

The best website builders available for creating your new site

1. Best overall
2. Best for developers
3. Best for WordPress
4. Best for pro templates
5. Best in-house site builder
6. Best for ecommerce
7. Best low-cost ecommerce builder
8. Best for EU websites
9. Best for scaling businesses
10. Best for static websites
Best website builders compared
How to choose
How we review

The list in brief 1. Best overall : Wix 2. Best for developers : Editor X 3. Best for WordPress : Bluehost 4. Best for pro templates : Squarespace 5. Best in-house site builder : GoDaddy 6. Best for e-commerce : Shopify 7. Best low-cost ecommerce builder : Weebly 8. Best for EU websites : IONOS 9. Best for scaling businesses : Zoho Sites 10. Best for static websites : HostGator FAQs How to choose How we review

The best website builders make it easy for you to create your own site, whether it's your first time or you're an experienced pro. The best of these builders have simple drag-and-drop editors and loads of templates, so you don't need any knowledge of website design to get up and runnings.

What's more, the best website builders will have advanced features, giving you options for ecommerce website building , analytics, security, content management tools, and more.

However, there are so many options available, it can be hard to narrow down your choices. That's why we've checked out a number of the top website builders to help you find the one that best fits your needs—and your budget.

Below you'll find our recommended website builders based on our rigorous testing of their ease of use, features, pricing, and support.

The quick list

Looking for the best website builder? Here’s a snapshot of our top picks, with direct links to more comprehensive reviews so you can check out the builders that interest you the most.

The best website builder

Wix is the top-ranking website builder, offering hundreds of templates, a powerful editor, and a drag-and-drop interface. It has advanced ecommerce tools and an AI site builder.

The top 3 best website builders right now

Why you can trust Tom's Guide Our writers and editors spend hours analyzing and reviewing products, services, and apps to help find what's best for you. Find out more about how we test, analyze, and rate.

Wix: the best all-round choice Top of our rankings of the best website builders, Wix offers hundreds of templates, a flexible editor, and a user-friendly drag-and-drop interface. Its full builder is included with the free plan, while fairly-priced packages include a 14-day money-back guarantee, no ads, and more advanced tools and features.

Editor X: best website builder for developers A relatively-new builder, Editor X is ideal for advanced users and developers, providing one of the most powerful platforms available. Top features include full code access and high levels of customization for devs and designers.

Bluehost: the leading builder for WordPress sites Bluehost's website builder is a great option for those looking to build a WordPress site. You can get a free domain for the first year, 24/7 support, unlimited sites, and a range of online store options included.

The best website builders of 2024 in full

Best overall.

Our expert review:

Specifications

Reasons to buy, reasons to avoid.

With over 800 attractive templates, an extremely powerful editor, and various other features, Wix brings plenty to the table. We think it's the best website builder, and it tops our lists of the best ecommerce website builders and best small business website builders too.

We found that the drag-and-drop interface enables pixel-perfect placement, while content personalization is extremely straightforward, and designs are only limited by imagination. For a more straightforward site-building experience, you can use Wix ADI (Artificial Design Intelligence): after answering a few quick questions, it'll select a custom template you can populate and publish in just hours.

Wix is arguably the most powerful builder on the market, and ADI makes things very easy for beginners. You'll have access to various business-specific features. Add an online store, take bookings, or even accept donations.

Should you want to make changes outside the template model, Velo Dev Mode allows you to add features that usually require a developer, including custom forms, dynamic pages, and databases. Wix also provides ecommerce tools including inventory management, multi-channel selling, subscriptions, and digital product support.

The full builder is included with the excellent free package, while each paid plan has a 14-day money-back guarantee. Limitations include ads on your site and other restrictions, but you can try Wix out before you pay. In terms of customer support, Wix offers help center access within its interface, and dedicated support sites with guides, video tutorials, and step-by-step walkthroughs. It also offers 24/7 support ticketing and callbacks.

Wix's commitment to innovation shines through its advanced SEO tools and mobile app. The SEO Wiz feature simplifies the optimization process, guiding you through the essential steps to improve search rankings, including the handling of meta tags and sitemaps. For businesses that rely on mobile connectivity, you benefit from the convenience of a mobile app, making it possible to manage and update your site, interact with customers, and track your analytics on the go.

Additionally, Wix's Ascend platform integrates seamlessly with your site, offering a comprehensive suite of business tools designed to capture leads, automate workflows, and execute targeted email marketing campaigns, positioning Wix as not just a website builder but a complete business solution.

It is a little expensive, though. Pricing starts with Light ( $17 a month ), which comes with a free domain for the first year and 2GB of storage. Upgrade to Core ( $29 a month ), Business ( $36 a month ), or Business Elite ( $159 a month ) for more resources and additional tools.

Read our detailed Wix review .

Best for developers

2. Editor X

Launched in early 2021, Editor X (owned by Wix, but separate from it) is one of the newest and most powerful website builders available. Designed for advanced users and developers, it's not for beginners, though utilizes user-friendly drag-and-drop technology.

Notable features we tested include full code editing and database creation and management, with 28 flexible templates offering near-endless design combinations. Editor X also has access to the Wix App Market, so you can integrate up to 250 apps offering various additional elements.

Editor X distinguishes itself with a commitment to responsive, fluid design, allowing your website to adapt seamlessly across devices. We appreciate the granular control over breakpoints—those critical junctures where your site's layout shifts to accommodate different screen sizes. The platform's innovative docking feature facilitates precise alignment, offering a choice between fixed, fluid, or scalable element sizes within the intuitive interface.

Editor X's user interface demonstrated, with comments function

Multiple users can collaborate in real-time in-platform, and ecommerce features include memberships, subscriptions, bookings, and live chats. Customer service responses are slow, but representatives are helpful and knowledgeable, while there's also a help center, training academy, and community forum. For those who enjoy the intricacies of animation, Editor X offers a suite of simple yet effective options to add life to your web pages. Animations are intentionally straightforward, focusing on enhancing user engagement without overwhelming your site with unnecessary frills. Meanwhile, the platform's backend capabilities cater to developers seeking more than just a pretty interface. Editor X grants the power to write Node.js code, manage NPM packages, and utilize APIs for expansive project scopes. The included web-based IDE with syntax highlighting exemplifies the commitment to a comprehensive design and development environment.

You can test Editor X via a basic free-forever plan, while there are three site builder plans costing between $22 and $49 a month , and three business and ecommerce plans ranging between $29 and $219 a month .

Editor X will become Wix Studio during 2024 and plans will change to accomodate this change.

Read our detailed Editor X review .

Best for WordPress

3. Bluehost WordPress website builder

Bluehost WordPress website builder was developed and launched in August 2021 and sees the leading web host bring its prowess to site building. We found it utilizes many of WordPress’s best features via an easy-to-use block builder, over 800 themes, integrations with WooCommerce for selling online, and much more.

The drag-and-drop editor makes things easier for less-experienced users, and all plans include managed WordPress hosting for unlimited sites. This means installations and plugins are kept updated for you, plus you get a free SSL certificate and a free domain for one year.

With Bluehost's WordPress website builder, you have the ability to switch seamlessly between its proprietary builder and WordPress builder with just a single click. This feature provides an unprecedented level of flexibility, enabling you to choose the best tool for each aspect of your site.

The company's claim of reducing website creation time by 25% was proven true in our experience, with the intuitive drag-and-drop builder allowing for rapid assembly and modification of various site elements.

Bluehost's WordPress website builder in use

However, it's important to note that if you add a function to your website using a WordPress plugin that isn't supported natively by the Bluehost website builder – for instance, an ecommerce store – you'll have to rely on WordPress for customizing this feature. This could be a downside for some, but it's a minor trade-off considering the integration between the two platforms.

Another plus for the Bluehost builder is how it was developed on top of WordPress, offering a more streamlined, straightforward interface for building websites using WordPress. This, coupled with a minimalist design and convenient drag-and-drop features, make Bluehost a strong contender among top website builders.

There are four plans: Basic, Choice Plus, Online Store, and Pro, starting at $1.95 a month and ranging up to $13.95 a month . This is including an introductory discount of 20-60%. You have to sign up for either 12 or 36 months. All plans include blog post management and email marketing tools as well.

Choice Plus adds phone support; Online Store adds appointment bookings, subscription sales, and discount code generation; and Pro is optimized for high traffic. If there's a negative, it's that we found it isn't as flexible with site layout, but a wider range of content options and ease-of-use rank it highly among top website builders for WordPress .

Read our Bluehost WordPress website builder review .

*The builder is available with a minimum 12-month subscription, and prices will increase on renewal.

Best for pro templates

4. Squarespace

Squarespace is known for extremely-attractive, professionally-designed templates, and although its library is small compared to Wix's, we found visually appealing and specifically-targeted designs across the board.

A standout feature is excellent blogging tools, including multiple authors, scheduling posts, and content creation from mobile devices, while many templates are targeted at blog creators. Other impressive elements include ecommerce integrations, website SEO tools, and an advanced analytics portal.

You can even monetize your blog with features like videos, podcasts, paid newsletters, and more. Also, with the Member Areas add-on, you can share premium content with subscribers, adding an extra layer of value to your blogging platform. Squarespace clearly goes beyond being just a website builder, offering a comprehensive suite of tools for content creators.

With the latest Squarespace 7.1 update, you get to enjoy a more enhanced mobile layout experience. The update includes a separate Mobile View that lets you preview how your website will appear on mobile platforms. This feature provides the opportunity to resize and reposition blocks for optimal mobile browsing experience, ensuring your site is accessible and visually appealing on all devices.

However, Squarespace's editor could certainly be better. It can be confusing to use and navigate, especially for beginners, and we have trouble from time to time, despite having used it numerous times before. There also isn’t any free-forever plan.

Despite this, four paid plans come with a 14-day free trial, a free domain for the first year, unmetered bandwidth and storage, built-in SSL security, and more. Prices range from $16 a month for an annual Personal subscription to $49 a month with Advanced Commerce. Make sure you check our Squarespace promo codes page for discounts.

Read our full Squarespace review .

Best in-house website builder

GoDaddy's built-in site creator ships alongside hosting services . It's simple and easy to use, and while it offers no third-party app market or add-ons, which may be a disappointment for some, others will appreciate the lack of clutter. We found it boasts excellent support and powerful analytics, two must-haves for a growing site.

While a little barebone in comparison to competitors, its streamlined approach means novices can focus on what's important. A decent drag-and-drop interface lets you configure sites to your liking, with pre-built templates. There are extensive tutorials available, and a live chat support system for technical problems.

GoDaddy is the easiest builder we’ve used, but the features are a little limited. For example, its template library is very small, and the designs are far from the best. Similarly, its online store tools are very basic. However, its ease of use is unparalleled. As the platform offers a built-in e-commerce feature, you have the convenience of setting up an online store without relying on third-party plugins or integrations. It enables you to sell both physical and digital goods, process payments via multiple gateways such as GoDaddy Payments, PayPal , Apple Pay, Google Pay, and Venmo.

In terms of marketing, GoDaddy has a robust suite of built-in tools that can assist in your online promotion efforts. The platform offers email marketing with varying send volumes based on your plan (ranging from 100 to 25,000 emails per month), social media integration with different levels of access depending on your plan, and an SEO wizard to guide you through basic site optimization.

However, GoDaddy's limited SEO features might not be sufficient for those seeking deep site optimization. For an additional fee, you can access expanded marketing tools including branded content creation, social media management, and email analytics.

Though GoDaddy doesn’t offer an app market, this means all features are built in-house, ensuring compatibility and greater security. It’s also worth noting that its base plan doesn’t include marketing or analytics—those are paid add-ons requiring a separate plan. Exceptional support comes via a 24/7 online chat portal and phone service, numerous online self-help resources, and an active community forum.

Three plans range from $10.99 to $20.99 a month for the first year. Prices are significantly higher for shorter subscriptions, but all plans include a free SSL certificate, the option to connect a custom domain name, a free business email (for the first year), and analytics and editing tools. Advanced plans add marketing, ecommerce, and business features.

Read our full GoDaddy website builder review .

Best for ecommerce

Shopify is the ultimate ecommerce platform, with millions of merchants using it across 175 countries. While you can expect ecommerce features from other builders, these pale in comparison to Shopify's.

It helps create an online store in minutes, and you can take advantage of an extensive collection of third-party apps for new features and functions. This helps it stay clutter-free while allowing you to opt for the specifics required. Pricing starts at a relatively-expensive $29 a month , ranging up to $299 a month across three plans.

Shopify stands out for its advanced sales features and design functionalities, all made even more powerful through a vast library of over 8,000 apps and third-party extensions. Furthermore, Shopify supports more than 100 payment options, providing you with a variety of choices for transactions.

You can enhance your online store with functionalities like multi-platform selling and extensive payment options. This means you can sell products on your website as well as across popular platforms like Facebook, Instagram, Amazon, and eBay.

Shopify's user interface, showing how to add products

In addition, Shopify provides valuable tools for scalability. If you're looking to grow your business, Shopify's powerful backend editor and impressive inventory system are ideal for managing and scaling your operations.

Shopify's themes also deserve a mention. With over 12 free and 161 premium themes, all mobile-responsive, Shopify ensures your online store will look professional and be user-friendly, no matter what device your customers are using.

Excellent additional elements we discovered include a built-in shopping cart and checkout manager, and marketing and security tools. With cybersecurity a big concern for online shopping, Shopify is Level 1 PCI DSS-compliant, offering you and your customers top-level ecommerce safety.

If you’re looking to build a traditional site or blog, however, you're out of luck. In turn, while excellent for small businesses, larger ecommerce stores may want to look to more dedicated solutions like WooCommerce or BigCommerce . A 2.4% to 2.6% transaction fee is applicable on each purchase made too, which might be a turn-off.

Read our full Shopify review .

Best low-cost ecommerce builder

Alongside Wix, Weebly is one of the most widely-recognized names in website building. It's known for attractive templates and excellent ecommerce elements, thanks to its acquisition by ecommerce giant Square Online .

Ecommerce is probably Weebly’s largest selling point, with its builder dedicated to creating an online store. We found that a large percentage of available designs include a store, which means getting started is as easy as adding content and publishing. Its powerful tools are designed to help even the most inexperienced build an online store.

Weebly has an “idiot-proof” interface: templates are attractive and well-designed, so it's hard to build a site that doesn’t look good. We found the editor a little limited, however. It uses drag-and-drop, but you can only move elements into pre-coded positions. But if you’re not too fussy about pixel-perfect editing, this helps keep things simple. Weebly's beginner-friendly design and easy-to-use features make it an excellent website-building platform for those unfamiliar with coding. You have access to a wide variety of tools that enhance the functionality and appearance of your site, including live chat widgets and appointment schedulers, available in the application center. If you're planning to host a blog, Weebly's built-in blog is an added advantage; you can simply add posts without the need for additional plugins or extensions. One downside might be its comparatively fewer themes, totaling 52, when compared to platforms such as WordPress, which boasts thousands due to its open-source nature.

There are also excellent built-in analytics and detailed documentation. Weebly’s support is, though, limited to email and live chat during US business hours. However, Performance or Professional plan users have direct phone support, and Performance subscribers get priority access.

One of Weebly's standout features is its impressive eCommerce capabilities. If you're considering launching an online store, it offers a comprehensive suite of tools, including a shopping cart, product pages, and seamless integrations with popular payment processors like PayPal and Stripe.

It also provides robust SEO features, helping your site rank higher in search engines, and a comprehensive email marketing tool, Weebly Promote. However, to send abandoned cart emails—a crucial aspect of eCommerce marketing—you'll need to upgrade to its highest-tiered plan. This could be a downside when compared to Shopify's Basic plan, which includes this feature.

There are seven plans including a free-forever plan that enables you to create a site and online store, though you can't connect your own domain. Personal ( $10 a month ) adds custom domain support and more advanced ecommerce, while Professional ( $12 ) and Performance ( $26 ) offer even more powerful features.

Read our full Weebly review .

Best for EU websites

8. IONOS MyWebsite

IONOS, one of the largest European web hosts, also offers a website builder that features a huge array of templates and great functionalities for businesses of all sizes.

Its vast collection of themes is categorized neatly by industry and genre, so you're bound to find something for your needs. A built-in targeted content system even allows you to display specific messages to different visitor demographics. Using this builder requires absolutely no coding knowledge, we found—the drag-and-drop editor allows you to make any changes. IONOS has a built-in AI text generator that aids in creating website copy. This tool can be a life-saver for those who struggle to come up with engaging and appropriate content for their site. Additionally, the inclusion of email hosting in all plans is a plus. IONOS offers affordable email hosting with options ranging from 2GB to 50GB storage. For businesses that need a professional email service, IONOS makes it simple and cost-effective.

In terms of performance and reliability, IONOS offers a 99.99% uptime guarantee which is a great assurance for your website's availability. IONOS also includes a free Wildcard SSL certificate with all its plans, enhancing your site's security and credibility.

A drawback worth considering is that some themes may not be responsive to screen size. There are eight plans available across different site types: three for basic builders, ranging from $1 a month (Starter) to $17 (Pro), with options within these for sites with or without ecommerce functionality (ranging from $1 to $25 a month ).

There is no free plan, although a paid one-month trial is available. IONOS also offers three plans offering design advice and consultation, ranging from $40 to $70 a month .

Read our full IONOS MyWebsite website builder review .

Best for scaling businesses

9. Zoho Sites

Zoho is famous for its all-in-one productivity suite, and its Zoho Sites builder offers efficiency and power via 190 templates, alongside a code editor for those with the ability to make changes behind the scenes.

The interface is surprisingly user- and beginner-friendly, and we noted many in-house add-ons for marketing and customer management that are ideal for businesses. There are a few downsides, especially with compatibility, as there isn't a lot of support for third-party applications. Thankfully, Zoho’s apps plug many of these holes with equally-good alternatives.

The versatility of Zoho Sites extends beyond just website building. It offers seamless integration with other Zoho products and third-party apps like Google Analytics and Mailchimp, offering a comprehensive approach to managing your online presence.

Also, noteworthy are the communication tools such as comment boxes and contact forms, as well as rudimentary SEO tools and site maps. These features can be instrumental in boosting site visibility and user engagement. The ability to password-protect certain pages, backup data, and incorporate an SSL certificate are added bonuses ensuring your website is secure.

While there’s no forever-free plan, both paid plans are reasonably priced, with scope for scaling via paid add-ons as your site expands. Starter ( $5 per site a month ) has restrictions on storage, bandwidth, and maximum file size, as well as the number of pages you can have, but it's sufficient for a simple site.

Pro ( $17 per site a month ) has much higher limits, alongside additional tools like built-in newsletter subscriptions and blog scheduling. In terms of paid add-ons, you can add more pages ( $50 a year ), contributors ( $20 a year ), and a portal for 1,000 members ( $50 a year ).

Read our full Zoho Sites review .

Best for static websites

10. HostGator

HostGator is a popular web host, and its Gator Website Builder uses a drag-and-drop interface to generate simple, mobile-friendly sites. We found that you can easily combine columns, text boxes, images, videos, and other simple elements. In light of new updates, Gator Website Builder has evolved into an all-in-one platform, a major shift from being known primarily for its hosting and domain services. The builder now incorporates eCommerce, blogging, analytics, and marketing tools into each of its packages. This provides you with a comprehensive suite of resources ideal for small businesses or beginner users looking for a budget-friendly option. Thanks to its integration with Shippo, features like automated shipping calculations, carrier selection, and label generation are made possible, easing the process of setting up an online store.

There are more than 200 templates, with each one completely customizable and allowing for endless personalization. There’s a built-in library of stock photos included, plus a series of video tutorials if you need a step-by-step guide.

Another noteworthy change is the introduction of Express and Traditional building options. While the Traditional option offers pre-made templates, the Express option provides a more advanced, intuitive system. It offers you design solutions based on your chosen niche and allows you to manipulate color schemes and menus, among other elements. It offers four plans ranging from $4.95 to $19.95 a month . Premium customer support via phone and chat comes with hosting plans, while free analytics are available, which will be particularly useful for smaller businesses.

Advanced users may find the lack of specialized tools irritating, however. There are no dedicated email marketing tools, and blogging is relatively basic.

Read our full HostGator review .

The best website builders, compared

Website builders faqs, what is a website builder .

• Squarespace

• GoDaddy

• Shopify

• Square Online

• HostGator's Gator Builder

• WordPress

A website builder offers end-to-end site creation , via templates, a visual editor, and extra advanced tools. They are generally extremely beginner-friendly and often provide a drag-and-drop editing interface.

No prior coding or technical experience is required , and they're a great option for creating a simple site quickly. Some offer significantly more design flexibility, and can even provide coding access for advanced editing.

How much do the best website builders cost?

With website builders, there’s no one set price . From free plans for simple sites up to professional, advanced services, most platforms charge per month. For basic sites, you can expect to pay around $5 to $20 a month , and around $30 a month for ecommerce sites.

It’s important to remember that any additional tools, plugins, and features will cost extra. Consequently, it’s worth researching what you need, what’s included, and what to budget for, and seeking to establish if you can scale up should your site needs to grow.

What's the difference between a website builder and web hosting?

Traditionally, web developers had to create code for a new site, then upload this to a web host’s servers, where it would be delivered to visitors. The same principles still apply, and many high-end sites are still built like this. However, the best website builders offer all-in-one site creation solutions that simplify things significantly, with various tools, an editor, and web hosting included.

Should I use a free website builder?

If you're wondering whether to choose a free website builder , a premium plan is best if you want to utilize ecommerce or marketing . However, a free builder will be more than good enough for simpler sites or smaller personal projects.

Wix’s free-forever plan, for example, provides access to the entire builder, so you can create a site without spending a cent. However, limitations include ads, the inability to connect a custom domain name, and restricted storage and bandwidth. If you're looking for ecommerce or marketing features, or want a professional business site, a premium plan is always best.

This is a great example of the contrast when comparing free website builders vs paid : a free builder will often be good enough for small personal projects , but business users should pay for a premium subscription, or look for the best cheap website builder deals to find a top service for less.

WordPress vs website builders: which is better?

WordPress and website builders design, create, and publish sites. Builders offer site creation, technical management, hosting, security, and a domain. You only have to worry about design and maintenance; most require no coding knowledge, and they're designed to be used by those with limited technical backgrounds.

WordPress can’t be used without a third-party hosting provider, as it's an open-source CMS. It provides more technical freedom, and effectively gives you control over every aspect, though its complexity can mean common website mistakes are made. In general, use a website builder if you’re thinking about putting together your own site.

How to choose the best website builder for you

• WordPress vs Wix vs Squarespace

• Squarespace vs Shopify

• Wix vs Squarespace

• GoDaddy vs Wix

• HostGator vs IONOs vs GoDaddy

• Wix vs Shopify

• Shopify vs BigCommerce

• Wix vs Squarespace vs Weebly

With so many different factors to consider, choosing from the best website builders can be difficult. The learning curve is key, and most users opt for builders because CMSs are too complex or time-intensive.

We recommend considering your level of experience : some builders require a high level of technical knowledge to use properly, while others are extremely intuitive and designed specifically for beginners. Experienced users have options including WordPress , for which you'll need plugins and WordPress hosting from the best web hosting services.

Develop a clear plan of your site's look, purpose, and budget before you start . Most builders offer free trials or free plans, which makes them easy to test. Pay careful attention to tools : look for strong ecommerce support for online stores. Similarly, look for templates when building a portfolio site.

Don't compromise on quality for ease of use : the best builders have strong template collections and powerful drag-and-drop editors. After-sales support is key , as you might find it difficult to diagnose and fix issues. Most come with extensive knowledge bases and resource libraries, but live support options vary extensively. Pay careful attention before you buy: look out for good live chat and phone support, to ensure you’ll bounce back quickly.

Ultimately, consider the specific nature of your business : a small business website builder might be what you're looking for, or you may need to build an enterprise website . You can then decide which providers are best for the site you want.

How we review the best website builders

When we review website builders, we test the site editor to judge its difficulty level , so that we can notify potential users whether it's suitable for beginners or if it's designed for those with more website creation experience.

Via trial access to leading platforms, we test out each builder comprehensively and study each given service's tools and features , such as any AI tools or unique elements that might set it apart from the competition. We then trial the provider's customer service knowledge and support response times , as these factors are key to a site's successful operation and a service's suitability for customers.

A significant element of any website builder's offerings is price: we establish how a service's pricing and payment plans work because very often initial monthly costs can increase after your first term. Finally, we compare builders against one another so as to give you the best possible chance of finding the best website builder for you in a crowded market.

See our testing methodology page for further information.

Next steps with website builders and web hosting

• Find a web host for your site

• Choose a domain name

• Register your domain

• Implement website security

• Enhance website branding

• Find free website content

• Make your site accessible

• Understand web SEO

• Undertake website audits

• Learn how to start a blog

At the end of the day, every builder is different. It's important to understand that they can be powerful and easy-to-use, and are often suited to different needs. It's important to remember that powerful and easy-to-use aren’t mutually exclusive when building a website.

We recommend that you take some time to discover the differences between web hosting, WordPress, and website builders . Learn more about what web hosting is , and how to choose a web hosting service .

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Ritoban Mukherjee is a freelance journalist from West Bengal, India whose work on cloud storage, web hosting, and a range of other topics has been published on Tom's Guide, TechRadar, Creative Bloq, IT Pro, Gizmodo, Medium, and Mental Floss.

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Looking for your next great read? We’ve got 3,228. Explore the best fiction and nonfiction fiction nonfiction Short stories Historical fiction Poetry Thrillers Science fiction Mysteries Experimental fiction Horror Speculative fiction Satire Fantasy Romance Graphic novels Climate fiction Fiction Anthologies History Biographies Memoirs Science Narrative nonfiction Essays Investigative reporting Music Religion Sociology Politics True crime Sports Travel Art Letters Philosophy Food Media Current Events Climate change Nonfiction Anthologies from 2000 – 2023 2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 chosen by our editors.

The 10 Best Books of 2023

Notable Books of 2023

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The complicated, generous life of Paul Auster, who died on April 30 , yielded a body of work of staggering scope and variety .

“Real Americans,” a new novel by Rachel Khong , follows three generations of Chinese Americans as they all fight for self-determination in their own way .

“The Chocolate War,” published 50 years ago, became one of the most challenged books in the United States. Its author, Robert Cormier, spent years fighting attempts to ban it .

Joan Didion’s distinctive prose and sharp eye were tuned to an outsider’s frequency, telling us about ourselves in essays that are almost reflexively skeptical. Here are her essential works .

Each week, top authors and critics join the Book Review’s podcast to talk about the latest news in the literary world. Listen here .

Dragon’s Dogma 2
Genshin Impact
Honkai Star Rail
Lego Fortnite
Stardew Valley
NYT Strands
NYT Connections
Apple Watch
Crunchyroll
Prime Video
Jujutsu Kaisen
Demon Slayer
Chainsaw Man
Solo Leveling
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30 Cool And Interesting Websites to Kill Time

1. Wayback Machine

ChatGPT has taken the internet by storm unless you’re living under a rock. The AI chatbot developed by OpenAI is set to revolutionize how we use the internet. ChatGPT is one of the best websites to kill time in 2024. You can ask the AI chatbot about anything and be ready to be surprised by the answers. If you are unsure about what to ask, you can give these ChatGPT prompts a try and have your mind blown.

Visit Website

7. Zoom Quilt

If you are a keen Netizen, you may have seen those trippy videos of artists where they zoom into a painting revealing multiple things, looping in to reveal another painting, and it’s never-ending. Zoom Quilt is a similar website that zooms in through multiple pictures and never ends, or does it? Only one way to find out.

8. This Person Does Not Exist

A generation of thispersonisnotreal website

9. Little Alchemy 2

10. the oatmeal, 11. the useless web, 12. nautilus.

A great place to read informative and impeccably written articles dealing with a multitude of topics that can be broadly divided into science, history, psychology, and autobiography. If you are looking to learn while passing time, there’s no better place.

13. Forgotify

14. the onion, 15. i waste so much time, 16. gravity points.

17. Open Puppies

The website shows you GIFs and small videos of puppies and dogs which are just adorable. All the content is shown in full-screen high-quality mode. If you love puppies, you will love it here.

18. 100,000 Stars

19. every noise at once, 20. hotspot 3d.

Hotspot 3D comparison between Samsung Galaxy S23 and Apple iPhone 14 Pro Max

21. ncase.me

22. how stuff works.

As the name suggests, the website focuses on detailing how stuff works. From soda fountains to tornados, you will find everything here. Everything is written in a short and easy-to-understand language. You will have fun and also learn a lot here.

23. Pixel Thoughts

24. orb.farm.

25. Lego Videos

26. supercook, 27. neal.fun.

Rounding off this list with a fun website that will keep you engaged for hours. Neal.fun is a collection of funny websites with some exciting games to play. Asteroid Launcher and Draw a Perfect Circle are our favorite games to kill time.

28. A Soft Murmur

29. OCEARCH Shark Tracker

30. ancient history encyclopedia.

Abubakar Mohammed

Abubakar covers Tech on Beebom. Hailing from a Computer Science background, the start of his love for Tech dates back to 2011, when he was gifted a Dell Inspiron 5100. When he's not covering Tech, you'll find him binge-watching anime and Tech content on YouTube, hunting heads in competitive FPS games, or exploring Teyvat in Genshin Impact. He has previously worked for leading publications such as Fossbytes, How-To Geek, and Android Police.

Amazing article, Give this type of content more!!!

Great article with a great list! Will try to write similar one for my own toptenhub!

Careful. Some of these can exacerbate existential anxiety.

Another hidden gem is Littler Books. It has good summaries of a lot of popular nonfiction books.

It’s truly a nice and helpful piece of information. I’m happy that you just shared this useful info with us. Please stay us up to date like this. Thank you for sharing.

itsyourmap.com is very cool website too. You can create and customize world map as you wish or you can publicly open to users.

This is a nice list. Since Lego videos are mentioned, how about ‘domino falling’ videos (strangely relaxing) and ‘marble running’ videos?

These are so helpful i liked them so much , thank you for the recommendations

We have good news for you. And the good news is that foreign students who need to optimize their finances to study in Canada have various options to consider, such as student loans. So, let us read this blog by All Assignment Help to understand all the aspects of an Expensive Canadian University when it comes to studying in Canada.

Women <3

Saya mau bermain

Some very cool sites. My personal favorite is dropicon.com

Wow! Thanks so much.

Hey i think this is a great list but beebom missed a gem. I would like to add blissfulnoises.com to this list to make it fully complete. It is an ambient sound generator website which you can use to relax or stud.

I went to the Lego one. But didn’t find the videos.

There are 3 icons in the top left corner, and one says “Videos”

anyone else notice there were to 36

There’s 50 on the list I’m seeing

Oh, a 2020 list! the list: You might like the Akinator game.

yea akinator was already there before i looked at this

really nice and amazing and cool and etc.,

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iPad Air M2 (2024) vs iPad Air M1 (2022): What's Different?

Best overall

Best budget, best energy-efficient, best for small rooms, best portable, best design.

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How we test

The 6 best air conditioners of 2024, tested and reviewed

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Triple-digit temperatures are far too common these days. When this oppressive heat causes you to sweat with every movement, the best air conditioners can help you find a modicum of comfort. If you don't have central air, window air conditioners are your best bet, as they cool your room efficiently and fit in most single- and double-hung windows. The best portable air conditioners work in most other windows. If you're unsure which style of AC is right for your home, check out my comparison of portable air conditioners versus window air conditioners .

I tested over 20 units for this guide and interviewed several experts to find the best air conditioners. The Friedrich Chill Premier Smart Window Air Conditioner is my top pick because it cooled the test room the best and fits the broad range of windows. You can save 20% with my budget pick, the GE EZ Mount Window Air Conditioner . It didn't perform as well in the cooling tests but still did a good job and operated quietly.

Learn more about how Insider Reviews tests and researches home products .

The best air conditioners in 2024

Best overall: Friedrich Chill Premier Smart Window Air Conditioner (CCF08A10A) - See at AJ Madison

Best budget: GE EZ Mount Window Air Conditioner (AHY08LZ)- See at AJ Madison

Best energy-efficient: Midea U Inverter Window Air Conditioner ( MAW08V1QWT)- See at Amazon

Best for small rooms: Haier Window Air Conditioner (ESAQ406TZ) - See at Amazon

Best portable: LG Dual Inverter Smart Wi-Fi Portable Air Conditioner (LP1419IVSM)- See at Best Buy

Best design: July Air Conditioner - See at July

If you have a medium-sized room, the Friedrich Chill Premier Smart Window Air Conditioner (CCF08A10A) is your best option with its impressive cooling abilities, smart connectivity, and long warranty.

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Long warranty on the sealed refrigerant system
Check mark icon A check mark. It indicates a confirmation of your intended interaction. WiFi connectivity
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Fits a broad range of window sizes
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Performed the best in our cooling tests
con icon Two crossed lines that form an 'X'. Operates loudly
con icon Two crossed lines that form an 'X'. The control panel stopped working

The Friedrich Chill Premier Smart Window Air Conditioner CCF08A10A dropped the temperature the most of the I tested. The temp dropped 5.3 degrees in one hour.

The simple installation only took 30 minutes. I spent 10 minutes connecting to the app ( iOS and Android .) The app works well, allowing you to control and schedule the AC from anywhere.

It is Energy Star-certified and was middle-of-the-road in energy use among the tested models. While running on high for an hour, it used 0.4 kWh.

This is my fourth summer using the Friedrich Chill Premier on the top floor of my house, where all the heat collects. Originally, I used a portable AC to cool up there, but it wasn't getting the job done. The Friedrich does. Unless it's a sweltering day, I prefer to run the dehumidifier setting. Otherwise, it gets too cold for my comfort. The control panel doesn't seem to work anymore, but the app adjusts the settings effortlessly.

Running louder than a refrigerator, the Friedrich AC is among the loudest we tested. However, I didn't find it distracting while working; it helped drown out the outside noise. This is the best air conditioner you can buy for cooling power.

Read my full Friedrich Chill Premier Air Conditioner review .

The GE EZ Mount Window Air Conditioner (AHY08LZ) is your best bet for rooms between 300 and 350 square feet in size with its low-decibel output, outstanding cooling, and easy installation.

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy Star-certified
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Performed well in cooling tests
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to install
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quiet operation
con icon Two crossed lines that form an 'X'. Minimal warranty

The GE Smart Window Air Conditioner (AHY08LZ) is relatively light at 54 pounds and simple to install. I had it up and running within 20 minutes of opening the box, and it fit my slender 24-inch-wide window frame.

More importantly, it's a workhorse. In my 650-square-foot test room — nearly twice what the unit is rated for — the GE decreased the temperature by more than 3 degrees in an hour. It did this while remaining fairly quiet, registering only 55 decibels on high, which makes it suitable for bedrooms and home offices.

Its control panel shows the temperature in large, easy-to-read numbers and automatically dims to keep light to a minimum if you use it in the bedroom at night. The face also features adjustable louvers that allow you to send cool air precisely where you want it.

The GE has WiFi connectivity and can be operated remotely, but I could not get it to connect. Since I tested this unit, GE has updated to the new SmartHQ app, which has much better customer ratings in Google Play and the App Store than the previous app.

The Midea U Inverter Window Air Conditioner features a unique design that allows you to open the window when it's installed, and it's one of two ACs to earn Energy Star Most Efficient Certification.

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Unique U-shaped design
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy Star "Most Efficient" certification
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to install in a wide array of windows
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Comes with a support bracket
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quiet 48-decibel operation
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Smart connectivity that works well
con icon Two crossed lines that form an 'X'. Can only change airflow direction horizontally

The Midea U Inverter Window Air Conditioner (MAW08V1QWT) has a unique U-shaped design that offers more secure installation when combined with the included support bracket — hardware that rarely comes with AC units — and allows you to open and close the window to let in fresh air.

It's the first window AC to receive the Energy Star "Most Efficient" certification and remains one of only a few models to receive that designation — another is the LG Dual Inverter AC, our pick for the best AC for large rooms.

The Midea U uses inverter technology to achieve such impressive efficiency numbers. Inverter compressors have variable-speed motors that adjust to maintain the desired temperature. This constant low-level operation is more efficient than cycling high output on and off like traditional units do. The Midea U consumed 9.6 kWh over a 24-hour period, which works out to 0.4 kWh each hour.

Installation was quick, though the instructions could be a bit clearer. Still, I had the unit up and running within 25 minutes of opening the box. Connecting to the smart app was also quick, and I could control the Midea U with my voice using Alexa.

I was impressed with how quietly the AC runs. The sound meter registered 48 decibels while operating on its highest setting.

The only reason the Midea U isn't the top overall pick is its lukewarm performance in my cooling tests. It only decreased the temperature of the test room by 1.7 degrees in the first hour — comparable to my budget pick.

Read my full Midea U-Shaped Air Conditioner review .

The Haier Window Air Conditioner (ESAQ406TZ) is ideal for bedrooms and home offices thanks to its ultra-quiet design.

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good cooling for its size
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy install
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Seemed to improve air quality during testing
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Energy-star certified
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Multi-directional vent control
con icon Two crossed lines that form an 'X'. Requires a window width of at least 26 1/16 inches, minimal
con icon Two crossed lines that form an 'X'. Standard warranty

The Haier ESAQ406TZ Window Air Conditioner registered the lowest noise output of any unit I tested. On low, the sound meter measured 41.9 decibels, almost as quiet as a library. Even on high, it was slightly louder than a normal conversation at 51.4 decibels. Coupled with the low Btu output, this is the ideal unit for bedrooms and home offices.

Installing the Haier AC was relatively easy and required no special steps. The process took about 25 minutes.

The Haier was in the middle of the pack in cooling. It lowered the room's temperature by about 2 degrees in one hour. This is impressive, considering it was one of only two units with less than 8,000 Btu that I tested. (The other, the GE AHQ06LZ, did much worse.) I like that there are multi-directional vent adjustments to send the cool air where you want it most. These features make the Haier my pick for the best air conditioner for small rooms.

Lastly, it's Energy Star-certified, which aligns with my experience with it. After an hour, it used 0.3 kWh of electricity. It has an estimated yearly energy cost of about $52, according to government data .

The LG Dual Inverter Smart Wi-Fi Portable Air Conditioner (LP1419IVSM) is a well-rounded, energy-saving unit that can be controlled by your phone or voice.

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy to move
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can be scheduled and controlled with your phone
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lowest energy use in our tests
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Google Home and Alexa-enabled
con icon Two crossed lines that form an 'X'. Longer setup than others

Portable air conditioners have their benefits: portability and the ability to work with any outside opening. However, they vastly underperform compared to window ACs, and no portable models are Energy Star certified. While window AC units suck in hot air and vent it directly out the window, portable ACs rely on a long tube to carry air from your room to the outside. Along the way, heat radiates from the tube and stays in the room, and the pressure differential from removing the hot air attracts more hot air. It takes a lot more energy (and money) to cool a room with a portable AC than a window AC.

If you have a window that will accommodate it, I always recommend a window unit over a portable model. If that's not an option, however, the LG Dual Inverter Smart Wi-Fi Portable Air Conditioner (LP1419IVSM) is your best bet.

The LG portable AC is the top pick from in my guide to the best portable air conditioners because it's quieter and more efficient than most portable models due to its dual-inverter compressor. It'll take about double the time to cool a room than a window unit, but it's very easy to install and use.

After an initial 30-minute installation time (including connecting to the app), it was super simple to move from room to room. Thanks to its handles, smooth casters, and a dedicated slot for the window slider when in transport, it only took about a minute to reinstall it in a new room. We like that it can accommodate a wider range of windows than the other units in this guide.

It's Alexa-enabled and also has smart capabilities through the LG ThinQ app ( iOS and Android ), which lets you schedule when the unit runs.

Read our full LG portable air conditioner review and check out our guide to the best portable air conditioners .

The July Air Conditioner is the easiest window air conditioner we’ve installed, and it has an aesthetically pleasing appearance to complement your interior decor.

Check mark icon A check mark. It indicates a confirmation of your intended interaction. Beautiful design
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Lots of customization options
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Easy-to-use app and controls
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Quick and safe installation
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Good noise control
Check mark icon A check mark. It indicates a confirmation of your intended interaction. Average cooling
con icon Two crossed lines that form an 'X'. Not Energy Star-certified

Honestly, most air conditioners are boring-looking at best and an eye sore at worst. The July Air Conditioner is a major exception. It features an aesthetically pleasing, minimalist design and six cover options to match your home's decor. You can also add plexiglass side panels for extra natural light.

Installation of the July AC was a breeze. First, you install the unit's border and side panels, and then you pop the AC in. The process took 15 minutes, and another five minutes to download and connect to the July app (available for iOS and Android ). In addition to the usual array of features, the app lets you set a schedule. I paired it with Amazon Alexa for voice control.

Performance-wise, the July air conditioner was a little better than average. It decreased the room temperature by two degrees in an hour, which is good considering the test room was 2.5 times as big as what it's rated for.

The noise and energy use were middle-of-the-pack. In an hour, the July used 0.5 kWh. Based on average electricity costs, it will cost you about $62 to run for eight hours a day all summer. The unit was about 55 decibels on high speed or a little louder than a refrigerator. Overall, this is the best air conditioner you can buy if aesthetics are a major consideration.

Read my full July Air Conditioner review .

What to look for in an air conditioner

When shopping for an AC, there are four primary factors to consider: type of AC, Btu, energy efficiency, and extra features. Below I detail more about what to look for in each category:

Types of air conditioners

There are four primary types of air conditioners: window units, portable air conditioners, ductless mini split, and through-the-wall units.

Window ACs: This guide primarily deals with window air conditioners because they're relatively inexpensive, easy to install, and can be used by both renters and homeowners. I think this is the best for most people.
Portable ACs: You may consider a portable air conditioner if you don't have windows that will fit a traditional unit. However, they're less efficient at cooling than window units. Read more about the best portable air conditioners and when you should buy a window AC vs a portable AC .
Ductless mini-split air conditioners: Mini-splits are a more permanent cooling solution. They feature a wall unit connected to a compressor that sits outside your home. We only recommend this AC type for homeowners who do not want to invest in a full HVAC system.
Through-the-wall ACs: These units should only be considered when you're aiming to cool a room with an exterior wall that does not have windows, or if this is the type of unit already installed in your home or rental.

Btu is short for British thermal units. One Btu is equal to the amount of heat needed to raise 1 pound of water by 1 degree Fahrenheit. In cooling, Btu is used to measure how much heat is removed from a room. The more Btu per hour an air conditioner is rated for, the better job it does cooling. That said, you shouldn't just leap to buy the air conditioner with the highest Btu possible. For maximum cooling and efficiency, you need a unit that isn't too big or too small for your room size.

If you get a unit that is too big for your room, it will cool too quickly without removing the moisture, which will create a cold, clammy environment. Alternatively, an AC that is too small will be overworked, boosting your energy bills. Use the table below ( from the Energy Star website ) to determine the best air conditioner Btu for your room size:

Your Btu needs will be greater if the room has a ceiling more than 8 feet high, is very sunny, is regularly occupied by more than two people, or it's a kitchen.

It's common for model numbers for the same units to vary by one or two digits. This usually denotes different Btu ratings and colors, so choosing a model number that reflects the Btu rating right for your room is crucial.

Energy efficiency

Air conditioners have come a long way in terms of energy efficiency, but you'll want to look for a few things that will ensure you're getting the most efficient unit possible:

Energy Star certification: The easiest way to determine if you're getting an energy-efficient appliance is to look for Energy Star certification. This program is run by the US Department of Energy and EPA to promote energy efficiency. "Any window AC model that earns the Energy Star label is independently certified to save energy, save money, and help protect the climate," says Enesta Jones, a spokesperson for the US Environmental Protection Agency (EPA) . The EPA oversees the Energy Star program .
CEER: If you want to get deeper into the numbers, look at a unit's CEER. "The CEER, or Combined Energy Efficiency Ratio, is a measure of energy efficiency for a room air conditioner," Jones says. "The higher a room air conditioner's CEER value, the more efficient the room conditioner is when comparing across models with the same cooling capacity." The CEER is measured by dividing the Btu output by the amount of energy consumed both while the unit is running and while it's in standby mode.
kWh: Finally, consider kilowatt-hours (kWh). This is a unit of energy that most electricity utilities use to measure your power use, and it's what I use to measure the energy consumption of the air conditioners I test.

Extra features and other considerations

Below are some other features and qualities you might consider when shopping for an AC:

WiFi connectivity: Some ACs have WiFi connectivity that allows you to use your phone to schedule and control the unit remotely. You can crank the AC before you get home or turn it off after you leave to save energy. Many pair with smart speakers for voice operation. Smart ACs don't always work as advertised. In my reviews, I note if smart functions work well. In general, though, you're probably better off using a remote control, offered with all ACs in my guide.
Noise: All AC units make some noise, but if you're installing a unit in a bedroom, you want to keep sound output consistent and at a minimum. I note the noise output of the picks above.
Window access: Some newer AC models (notably the Midea U) offer window access even when the AC is installed. This is a nice option if you live somewhere where the weather fluctuates a lot during the season. Another model, the July Air Conditioner, has the option to add clear side panels to let in more natural light.

How we test air conditioners

I tested 14 window units and consulted Enesta Jones, an EPA spokesperson, to determine the best air conditioners. My picks are energy-efficient, have helpful features, and performed well in my tests.

Here is how I test the main attributes I look for:

Installation: You'll probably only install and uninstall your AC once a year, but it can significantly impact your unit's performance. I timed how long it took to install each model, noted if I needed special tools, and assessed how easy it was to uninstall. I also looked at the window sizes each air conditioner would fit. Most will fit windows 27 to 36 inches wide.

Cooling: I set up a digital thermometer on the opposite side of a 650-square-foot room from the air conditioner and determined its cooling capabilities by comparing the temperature before and after running the AC on its highest setting for an hour.

Noise: I took a decibel reading using a sound meter positioned 6 feet away from the AC running on high. I also noted any jarring sounds as the compressor turned on and off.

Air quality: Using an air quality monitor, I measured the particulate matter and volatile organic compounds in the air before and after running the AC for an hour. I noted any significant changes in air quality in my reviews, but the air quality never entered the "harmful" range during the tests, and I don't weigh this category heavily.

Power use: Using a smart plug , I measured how many kWh of power each unit used when on high for an hour.

Extras: Almost all ACs have fan and dehumidifier modes, a window installation kit, a delayed on/off function, and a remote control. These are the basics. I give extra points if a unit has foam seals, curtain insulation, WiFi connectivity, or other bonuses.

Air conditioner FAQs

How can you use your air conditioner efficiently.

Jones recommends you keep the unit level, circulate cool air with a fan, keep heat-producing objects away from the AC thermostat, and use a low fan speed on humid days. You can also save on energy costs by installing your air conditioner in a shaded spot and keeping the thermostat as high as is comfortable.

Can I use an air conditioner in a room without windows?

Yes. However, the hot air your AC produces needs a way out of the room. Otherwise, you'll cancel out your unit's cooling effects. If you don't have a window, pick an AC that sends its hot air out the back. You can install these in an exterior wall.

A portable unit gives you more options since the opening to the outdoors only needs to be as large as the exhaust hose.

Which is better: a portable air conditioner or a window/room air conditioner?

I cover this topic extensively in my comparison of portable air conditioners vs window air conditioners , but the short answer is: window units, for most people.

According to Jones, window ACs are more efficient than portable units, which aren't part of the Energy Star program. I found this to be true in my testing. The most efficient portable AC I tested used 60% more energy than the top window pick.

Portable ACs are great in spaces where there isn't a window that can support a window air conditioner. But, in general, if you have a single- or double-hung window, the best air conditioner is a window unit. It will offer better cooling and efficiency along with lower upfront and long-term costs.

What should you do if your air conditioner is too powerful for your room size?

If your AC has too much Btu for your room, it will cool faster than it can dehumidify, creating an uncomfortable, clammy environment. Consider purchasing a dehumidifier to remove access moisture or replacing the AC with a more suitable unit. Another solution is increasing the space you are cooling. You can do this by keeping internal doors open.

You can purchase logo and accolade licensing to this story here . Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at [email protected] .

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The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time.

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Landmark Family Law Act reforms come into effect

Today the Albanese Government’s significant reforms to the Family Law Act come into effect, making Australia’s family law system simpler, safer and easier for separating families and their children.

In October 2023 the Albanese Government’s landmark legislation, the Family Law Amendment Act 2023 and the Family Law Amendment (Information Sharing) Act 2023 , passed the Parliament.

The changes will make what is an often-confusing and overly complex system easier to navigate for families going through a challenging period of their lives.

These two pieces of legislation recognise the need for a simpler and safer family law system, and improved information sharing to address family safety risks.

Significantly, it is now law that the resolution of parenting disputes should always be based solely on what is in the best interests of the child.

Over the nine years that the former Liberal government was in office, family law experts, parliamentary committees and expert reviews identified ways in which the Family Law Act could better prioritise the safety of children, and focus on their individual needs.

With more than two dozen reviews and hundreds of recommendations left on the shelf, the former Liberal government failed to act.

Today, many important reforms come into effect that address the findings and recommendations of these reviews.

Australians need a family law system that is simple, accessible and that puts the safety of children at the heart of every decision.

Family Law Amendment Act 2023

The Family Law Amendment Act 2023 aims to assist courts and parents to resolve parenting disputes safely, efficiently and with a clear focus on the best interests of the children involved.

The reforms remove the ‘presumption of equal shared parental responsibility’, which has often been misunderstood as meaning parents have a right to equal shared time. This has allowed some parents to be coerced into agreeing to equal time arrangements that are unsafe. This change makes it clear that all decisions about parenting arrangements should be based on what arrangements best meet the needs of the individual child.

The reforms also:

provide a simple, child-focussed list of ‘best interest’ considerations to streamline the decision-making process for parenting orders
establish requirements for Independent Children’s Lawyers to meet directly with children and seek their views
include a definition of ‘member of the family’ that is inclusive of Aboriginal and Torres Strait Islander concepts of family and kinship
introduce simpler compliance and enforcement provisions for child-related orders
create new powers for the courts to prevent harmful, unmeritorious litigation
enable government to regulate family report writers, and
ensure that children’ voices are heard more easily in matters under the Hague Convention on the Civil Aspects of International Child Abduction.

From 6 May 2024, the changes relating to parenting matters will apply to all new parenting applications and existing parenting matters before the courts, except where a final hearing has already commenced.

Family Law Amendment (Information Sharing) Act 2023

The Family Law Amendment (Information Sharing) Act 2023 establishes an enhanced framework for sharing information relating to family violence, child abuse and neglect risk between the family law courts and information sharing agencies. In particular, this reform:

introduces two new information sharing orders for the courts to quickly seek information from police, child protection and firearms agencies about family violence, child abuse and neglect that could place children at risk
ensures these orders are available at any point during proceedings so information is accurate and up-to-date throughout proceedings
outlines legal exclusions to information sharing and establishes information sharing safeguards for the family law courts and agencies to consider when sharing, using and storing information, and
introduces a restriction on the issue of subpoenas without leave of the court to reduce duplication of information requests and information before the court.

As a result of the changes, courts will now have access to better information in all family law matters.

The changes will ensure the courts have access to a holistic picture of family safety risk in order to prioritise the safety of children and families, particularly in circumstances where there is risk of child abuse, neglect or family violence.

From 6 May 2024, these changes will apply to all child-related proceedings, including when a final hearing has already commenced.

The Government has been working with stakeholders to ensure that the new provisions are implemented efficiently, with minimal disruption and to ensure that information about the reforms is available to those within the family law system.

The Government recognises the significant impact family violence and safety concerns can have on children and families and thanks those who have shared their experiences throughout the development of these laws.

The Government also acknowledges the important contributions of stakeholders whose perspectives have been invaluable to the development of these reforms and will be critical to their effective implementation.

There is further reform work underway to improve the family law system so that it is accessible, safer and delivers justice and fairness for all Australian families. A second tranche of reforms has already been released as an exposure draft and focuses on improving the law for parties with family property disputes, and in particular to expressly recognise family violence as part of a property settlement.

More information about how the reforms will operate is available at Children and family law on the Attorney-General's Department website.

More detailed information on the Information Sharing Act can be found at Family Law Information Sharing on the Attorney-General's Department website.

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