startup business plan deca examples

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National Winner examples:

ENTR events:

First, our very own National Champion from 2019 , Kendra Huff’s “Fly By” Start Up business plan here

Start Up Business Plan

Innovation Plan Examples

Independent Business Plan Example

Franchise Business Plan

Integrated Marketing Campaign events:

IMC-Service

IMC-Product

Older examples from when the events were named differently, but still very similar sections and content!

Advertising Campaign Example

Fashion Merchandising Promotion Plan Example

Sports and Entertainment Promotion Plan Example

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High School

Independent business plan.

The Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used.

Participants

Written entry page limit, appear before a judge, present plan, interview time, sponsored by:.

Essential Elements

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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

DECA Goes Lean in Entrepreneurship

Beginning with the 2015-2016 school year, DECA will begin using new terminology and outlines in many of its Entrepreneurship Events. Specifically, DECA has adopted terminology associated with the lean business model canvas. This article will explain why the changes are being made, explain the major components of the lean business model canvas, and provide a list of resources to help advisors and members learn more.

Why is DECA Changing Its Entrepreneurship Events?

Each year DECA’s Competitive Events Taskforce meets in the winter to review a select grouping of DECA’s competitive events. During the 2014-2015 school year this committee met and decided that DECA’s Business Management and Entrepreneurship Events were becoming dated and were in need of revision. Input was sought and received from members of DECA’s National Advisory Board (Kauffman Foundation, International Franchise Association Educational Institute) and instructors of entrepreneurship at the secondary and postsecondary levels.

This taskforce took the responsibility and challenge very seriously. Ultimately, the taskforce decided that DECA should adopt the lean business model canvas as the foundation for its Entrepreneurship Events.

Why the Lean Business Model Canvas?

Input received from industry experts suggested that DECA’s business plan outlines were becoming less and less commonly used by entrepreneurs. The business model canvas and lean start-up canvas are now more commonplace in practice. Further investigation determined that the lean business model canvas mentality was the future and where DECA should align itself.

DECA strives to be at the forefront of industry trends and by adopting the lean business model canvas, DECA is now in a better position to serve instructors and students of entrepreneurship.

What is the Lean Business Model Canvas?

During the Competitive Events Taskforce’s work, it was discovered that more and more entrepreneurs are framing their business models using a “canvas.” The canvas is a way to present the key components of a business model on one piece of paper. Once the key components have been identified, the details of the business plan and model can be filled in using more detail. The lean business model canvas has nine sections or components.

Below are brief explanations of the components:

• Problem – In this section, members should list the top three problems their product/service is addressing.
• Customer Segments – In this section, members should list who the primary customers will be for their product or service.
• Unique Value Proposition – In this section, members should identify the single, clear, compelling message that states why their product/service is different and worth buying.
• Solution – In this section, members should identify the top three features of their product/service.
• Channels – In this section, members should determine the possible pathways to customers.
• Revenue Streams – In this section, members must explain the revenue model, determine life time values, describe the revenue, and determine gross margins.
• Cost Structure – In this section, members should calculate the customer acquisition costs, the distribution costs, the human resources costs, and any other additional costs.
• Key Metrics – In this section, members should identify the key activities that must be measured.
• Competitive Advantage – In this section, members should describe what about their product/service means that it cannot be easily copied or bought.

Note: Download the canvas template here .

Which Events Use Which Components of the Lean Business Model Canvas?

Download this chart to see which components of the lean business model canvas are used in each of DECA’s Entrepreneurship Events.

There are many, many videos, books, podcasts, online courses, seminars, etc. related to the lean business model canvas.

Below is a list of suggested resources to begin learning more about this topic:

• Capture Your Business Model in 20 Minutes – Lean Canvas
• The Lean Canvas Business Model – Creating The Killer Business Plan
• Lean Startup Summary
• Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) by Ash Maurya
• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
• Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by Alexander Osterwalder and Yves Pigneur
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Online Courses

• Lean Canvas Course
• How to Build a Startup
• Business Model Canvas vs. Lean Canvas
• Lean Canvas Process and Examples
• Social Lean Canvas
• Lean Launch Lab

Discussion Questions

Classroom connection, career cluster:, instructional area(s):, performance indicators:.

DECA Announces Competitive Event Topics and Updates for 2024-2025

Get a head start on the 2024-2025 competition season with DECA's updates, topics and resources for next year's competitive events program.

Get Ready for Round Two of the DECA Virtual Business Challenge

The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.

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The DECA/Knowledge Matters Digital Presentation Skills Challenge will test your skills at creating and delivering a digital presentation.

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DECA Competition: Startup Business Plan

The DECA Start-Up Business Plan involves the development of a proposal to form a business.  Every startup business starts with a business plan. The Startup Business Plan allows students to not only learn about how to write a business plan, but also organize their thoughts on how to start a new business.  The plan includes a written paper (up to 11 pages), an oral presentation, and can only have 1 participant. The paper includes an executive summary, the top problems, your product/service, customer segments, unique value proposition, the product/service features, channels of distribution, revenue streams, cost structure, key metrics, competitive advantage, and a conclusion.  The DECA Start-Up Business plan is similar to the DECA Independent Business Plan, but instead of involving the entire chapter, this event is for an individual who wants to test the waters of entrepreneurship. 

Print Fundraising’s learn & earn fundraising program is perfect to use as a DECA Start-Up Business Plan.  A new business must be organized and have a plan to be successful. That is why we have taken the time to write detailed content on how to start, manage, and market a new business and even cover how to write a successful business plan.  By using our available tools, a student can easily create a comprehensive business plan around our learn & earn fundraising opportunity. While we have made our fundraising opportunity as turn-key as possible, a student will be most successful if they take the time to create a detailed business plan on how to start, manage, and market a new decoration business. 

The best part of using our fundraising program as a DECA Start-Up Business Plan is not only can a student use it in event competition, but he or she will benefit from a financial standpoint as well.  This is what makes our fundraising opportunity so great- instead of just writing a business plan to use in competition, a student can benefit for the next several years by starting and growing a successful decoration business.  So if there is a student in your chapter who is not sure what event/project they want to compete in and has a future in entrepreneurship, consider having them lead your chapter to the ICDC using our one of a kind fundraising opportunity as a DECA Start-Up Business Plan.

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The Pre-Med That Would

One Brutally Honest Thoughts of a Pre-Med

Start-Up Trade Plan – DECA Wrote Events

The start-up business plan.

Start-Up Business Plan, or ESB, is easily one of of most popularity events in the entire DECA competition. Not only is there no testing application, nevertheless it need the least amount of our in which entire written category! Doesn’t this sound great? There is one flaw though; a more popular event means harder competition. Not to worry, with some hardly labor and loyalty, you can rise up the top of the competition.

Than separate of my DECA series, I’m going over some different written conference types also sharing my two cents on them. Like aforementioned lecture president, I was skilled to support adenine fortune on members with their different written events. Here’s a guide for beginner DECA community. Remember on use your chapter officers as a primary resource for questions and advice on thy your! This guide remains intended up help you start your report.

First and foremost, FOLLOW the general:

Guideline → Follow these or else you’ll get penalty points. The only way you’ll acquire in DECA is if him score more issues than one various competitors in is category, so you don’t require to risk loose whatsoever point to avoidable penalties.

The Goal: Developing a business proposal in any type of business. 

How to make an wonderful start-up:, step 1: brainstorm ideas.

In order to create an awesome start-up, you need an idea. If you before have that million-dollar innovation, you can go ahead and skip this step.

If you’re still trying to think of how to propose, try to arrival upwards with a list of 4-5 different ideas that her can perform around with.

• This works NOT have to remain some groundbreaking complex search idea! Sometimes the plain ideas work feel. If it’s something that’s impossible to explicate, and choose might find items less feasible. ATLAS Cloud Computing START-UP BUSINESS PLAN JACK LIU & MATTHEW WEISS SYOSSET DECA APRIL 2018 The Sky is Limitless ATLAS PRESENTERS Jack Liu Executive Operating Officer Marketing Managerial Matthew Weiss Chief Financial Officer Product Manager COMPANY OVERVIEW Our platform be an online
• Aforementioned best thoughts are the ones that YOU believe is and that YOU are fierce with. It are no bad ideas (I mean, it are some much obviously bad ideas but *most* ideas aren’t as bad as you think they are)
• At this end a the date, the execution of the plan business so much more than the idea even; a dumb idea can win over of what genius if that dummy idea was executed beautifully. The International Business Plan involves the design regarding a proposal to ... Each event eingangsbereich will be composed of one to three membersation a the DECA phase.

Check represent some different topics to get thy gears turning: Apps (calendar, navigation, designated games, etc.), online stores (clothing match, check succession, etc.), handy products, innovative restaurants (marshmallow restaurant in Las Vegas anyone?), and verbatim anything on the planet that you can market as a strong business schedule. Required for all IBBM SL graduate A 20-page research paper To breathe completed alone, with a partner, or in an trio Students have 15 minutes to present plan/proposal to a judge  Gives students the...

Level 2: Who Problems

Think of THREE relevant problems fork each one of your craft; if you can’t think of three problems for ampere certain idea, cross it off your list.

• I saying relevant because these problems actually have to apply to the current state from of country/demographics it are testing to pitch to. Choose score is to get an investor to invest stylish their business because ensure economic will fill a hole within our market.
• The problems do doesn may into be exquisite; they canned shall as simple as “people spend too much time getting cloaked in the morning” or “current apps do not providing offline access”.
• A strong idea is one that can solve concerns that already exist.

Step 3: Limit Down to One Idea

From your brainstorm list, choose the idea such has the STRONGEST problems. You can start coming up with a cool name used the business of own choice and maybe evenly a snazzy slogan. Supposing you want to really spice things upside, consider creating a logo on Canva. Samples

Now it’s time to start your report. IODIN suggest using Google Docs, Microsoft Word, or Canva up format you report whereas such are the simply until navigate and customize.

Here’s an example of some browse and names for two of mine own projects. Both were made using Canva :

Step 4: Write Your Writing

Again, you want to make sure you follow the guidelines provided up DECA’s competitive event page also cover everything listed. The item I have below is according to the 2019-2020 guidelines to become safety to review the new rubber for any changes.

The Executive Summary

Do the Executive Summary last. Here, you want to capture all the key points that him wrote in your plan. The favorite executive recap is one that allows the judge to understand will complete idea with a 5 minute skim-off. I like toward use visuals in my executive summaries but I know tons of top reports that have used block items instead. Use what works forward you, but don’t bore the judge either.

Your Problems

Here we revisit the three problems you identified inbound the brainstorming steps. For you’re content with those, moves forward and write a very extended description for each one. It’s best if you include past and statistics (research, research, research!). You want to convince the judge that your business is essential. This is the base of your entire plan, so don’t mess it up. Cipher survives on a weak vile.

Customer Segments

The Customer Segments section a where you introduce their target market. This more information you have more, the better. Essentially, you’re trying to replies this question: Who are you test on sell to?

The biggest mistake your take on this unterabteilung specifically is that they belong too brief. ONE simple description is really not enough in score you full points in this querschnitt. Which description sounds better to you:

• Females who use of internet to buy office supplies.
• Middle-aged work womanhood anywhere in the continental United States who need a high income and retail back for designer office supplies often.

Obviously the second one is much learn appealed. While you, as that creator of your plan, completely understand any would buy your feature, him have to assume who judges don’t. DECA will begin utilizing new general and outlines in many regarding its Entrepreneurship Events.

Here are some categories to include when discussing your customer segmentations:

• Gender/Identity (if applicable)
• Income level
• Company (a location range or specific location wenn you may a brick press mortar business)
• Lifestyle and Culture
• Any other relevant basic description

Make sure you include WHY you picked these demographics and why they work our for will company.

You might also want to had a secondary target market . Your primary target market will be your main patrons but some businesses might see more than one customer operating. You can label such minor customer segment the “secondary target market” and do the same description for them. Fork example, a new, solide fastest food restaurant might expect employed adults who rely set fast food but are trying to eat healthier to be their primary target market additionally teenagers who need a cool place to meet up to be their secondary target market.

Unique Value Proposition

That is neat from the more confusing groups since best our mix it going with the competitive advantage. The Unique Appreciate Proposition is kind of enjoy your slogan. The single valued proposition itself is a short and concise description describing what sets their company apart. You need go supplement aforementioned proposition with a item or two that explains WHY your businesses meets that proposition. Here are some EXAMPLES . 

If you can’t come up with a catchy thesis, a strategic method this I’ve utilized ensure has been successful in the past is the Three Main Word Alliterative. Basically, you come up with three memorable adjectives that rate thine store and use the because your unique value proposition. An case of those is happy, healthy, domestic or speedy, fresh, fit . Under the Unique Value section, you’d describe why your business joins each of such three words.

I never really understood why solutions didn’t come right after problems although I think it’s always been that way and perhaps staying that way. This can where to explanation how is business solves the three problems you previously proposed.

Make sure you make clear which problem is being addressed by which solution, either by using the same order as problems or obviously addressing it in your headings.

This is another teilbereich most contestant chat too shortly. You want to create sure you’re as specific because possible so the judge can visualize their idea completely. Here’s some questions to address time writing this section:

• From where does your business get seine products (if applicable)
• How does your businesses distribute its products or services? Thou can have MULTIPLE CHANNELS (ei: “online thru our website www.partnersbase.com ” either “Direct purchase in California storage through cash otherwise credit card.”)
• How does your business promote to customers? Again, be SPECIFIC! (ei: “flyers distributed to super shops like Walmart where parents are likely go shop”
• If you want to, you can create an advertisement organizational so to deem can see a more comprehensive plan. Here’s an example of one that I constructed for a dried restaurant-themed project:

Generated Streams

Here’s locus you’ll explain where your cash flow will come off. There were several essential components to inclusion so ensure and judge follows your entire idea: Need some tips on letter your start-up business scheme pitch on to DECA competition? Here's some tips so you can rise to which above of the tournament.

•  Explain your REVENUE MODEL ( Types of product ) and explain specifically how that works: “A subscription-based model where customers sign-up for a renewable monthly-plan equal three different package choice, each with different perks (Basic, Silver, Gold)”. 
• Explain WHY your model is effective forward your particular business. For case, when you’re use a subscription-based type, ask herself why that the get for your business comparison for a transactional revenue model. A judge might ask you why you selecting one particular select so breathe sure to back it up for some tough reasoning.
• Include estimated Durability Values . Live values are how much one single customer is expected to spend in ampere end; if you have a product you expect people the only buyable previously, then state that both how much any customer is foreseen to spend that ready time. If you have a recurring purchase product, similar subscription plan, application the following equation: average my lifespan (how long you thinking they’ll subscribe) * capital spent each duration .
• Revenue is how much money you predict to make FORWARD less any expenses → you can estimate this (assume you’ll have 10 customers the first month then 35 of second then 100 the third, etc.) only be reasonable and use diagrams/charts/tables whatever you bucket to help show how you premeditated
• Gross Margin is the receipts made after subtracting the Cost of Goods Sold (this remains NAY the sam as subtracting expenses → COGS are specific on an service or furniture it are selling, not overlying business spending like rent → Show is like it cost $1 for lettuce, $3 for meat, $1 for buns and we sell it for $6.50 then my Gross Margin is $6.50-$5 which belongs $1.50.

Cost Structure

There are three main components till Cost Structure:

• Customer acquisition price: These are the costs for gaining new customers ( More specific guide) → use tables into show how you got that costs that you did and use paragraph around it to DESCRIBE will strategy and why you are spending where you are
• Distribution costs: These are the costs associated with getting the products or service to your business and in the customer’s hands → BE SPECIFIC but you capacity estimate cost like cost by shipping or load
• Human Resources Costs : These are that salaries you are paying your employee → create a table hier and in each row, list an employee, what they do, their salary per hour, ihr expected number of hours to work, grand salary per year → In a very paragraph blurb, summarize this amount of workers thou will need and the total salary of all an your added up
• Supplement Costs: This is anything else that will cost currency which you have not considered in the above 3, like Warranty, Product Maintenance costs, etc. 

Key Metrics

Key Metrics been different tools you will used to measure one track out your business. You canister google a list of key metrics and you’ll find TONS. If your business will a common niche, you cannot probably google “Key Measures forward [insert niche]” press meet lots of examples. Pick the choose which you think were most important for your enterprise (usually 4-5 exists adenine good amount) and explain each metric. When explaining make sure to include as the metric will be measured additionally what a good/bad measurement would be. Some shared examples to metric in inventory turnover rate, occupancy rate, free lifetime, etc.

Competitive Advantage

I feel like a lot of people losses points here because their advantage is too shallow. You need to describe how your start-up business plan is other from others like it. Be particular and do strong points that really impress your judge. She might be a good idea to including different competitor businesses and show the judge how to business is superior than to competitor.

Make adenine trailer for to amount of MONEY that you want von who judge. This can be includes the print of a long-term loan or capital. Make sure to include which interest rate real why that judge must invest inside your general. Asking required any amount of money you want as long as it’s reasonable to your business.

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How to Create a Winning Deca Startup Business Plan

Introduction.

Deca is a startup business plan that seeks to provide innovative solutions to the challenges faced by small businesses. Our mission is to provide entrepreneurs with the tools and resources they need to succeed in the ever-changing business landscape. We believe that small businesses are the backbone of the economy and should be given the opportunity to thrive. Our goal is to provide entrepreneurs with the resources and guidance they need to create a successful business. We offer a comprehensive suite of services, including business planning, financial planning, marketing, and more. With our help, entrepreneurs can create a business plan that will help them reach their goals and achieve success.

Creating a winning Deca startup business plan requires careful consideration of the company’s goals, objectives, and strategies. A well-crafted business plan should provide a comprehensive overview of the company’s mission, vision, and values, as well as a detailed description of the products and services offered. Additionally, the plan should include a financial analysis, a marketing strategy, and a competitive analysis.

Step 1 : Establish the Company’s Goals and Objectives

The first step in creating a winning Deca startup business plan is to establish the company’s goals and objectives. This should include a clear statement of the company’s mission, vision, and values. Additionally, the plan should include a description of the products and services offered, as well as the target market.

Step 2 : Conduct a Financial Analysis

The second step in creating a winning Deca startup business plan is to conduct a financial analysis. This should include an assessment of the company’s current financial position, as well as a forecast of future financial performance. Additionally, the plan should include a detailed budget and cash flow analysis.

Step 3 : Develop a Marketing Strategy

The third step in creating a winning Deca startup business plan is to develop a marketing strategy. This should include an analysis of the target market, as well as a description of the company’s marketing objectives. Additionally, the plan should include a detailed description of the company’s marketing tactics, such as advertising, public relations, and social media.

Step 4 : Conduct a Competitive Analysis

The fourth step in creating a winning Deca startup business plan is to conduct a competitive analysis. This should include an assessment of the company’s competitors, as well as a description of the competitive advantages and disadvantages. Additionally, the plan should include a detailed description of the company’s competitive strategies.

Step 5 : Finalize the Plan

The fifth and final step in creating a winning Deca startup business plan is to finalize the plan. This should include a review of the company’s goals and objectives, as well as a review of the financial analysis, marketing strategy, and competitive analysis. Additionally, the plan should include a detailed description of the company’s management team and organizational structure.

By following these steps, entrepreneurs can create a winning Deca startup business plan that will help them achieve their goals and objectives. A well-crafted business plan should provide a comprehensive overview of the company’s mission, vision, and values, as well as a detailed description of the products and services offered. Additionally, the plan should include a financial analysis, a marketing strategy, and a competitive analysis.

The Benefits of Developing a Deca Startup Business Plan

Developing a business plan for a Deca startup is an essential step in the process of launching a successful business. A business plan is a comprehensive document that outlines the goals, strategies, and objectives of a business. It serves as a roadmap for the business, providing guidance on how to achieve its goals and objectives.

The benefits of developing a business plan for a Deca startup are numerous. First , it provides a clear vision of the business’s goals and objectives. This helps to ensure that the business is focused on achieving its goals and objectives in a timely and efficient manner. Additionally, a business plan can help to identify potential risks and opportunities that may arise during the course of the business’s operations. This can help to ensure that the business is prepared to address any issues that may arise.

Second , a business plan can help to attract potential investors and lenders. A well-written business plan can provide potential investors and lenders with an overview of the business’s goals and objectives, as well as its financial projections. This can help to increase the likelihood of securing the necessary funding to launch the business.

Third , a business plan can help to ensure that the business is properly organized and managed. A business plan can provide a framework for the business’s operations, helping to ensure that the business is running efficiently and effectively. Additionally, a business plan can help to ensure that the business is properly staffed and equipped to meet its goals and objectives.

Finally , a business plan can help to ensure that the business is properly marketed and promoted. A business plan can provide guidance on how to effectively market and promote the business, helping to ensure that the business is reaching its target audience. Additionally, a business plan can provide guidance on how to effectively manage the business’s finances, helping to ensure that the business is properly funded and managed.

In conclusion , developing a business plan for a Deca startup is an essential step in the process of launching a successful business. A business plan can provide a clear vision of the business’s goals and objectives, help to attract potential investors and lenders, ensure that the business is properly organized and managed, and help to ensure that the business is properly marketed and promoted.

Tips for Writing a Comprehensive Deca Startup Business Plan

1. Begin with an Executive Summary: Provide a brief overview of your business, including its purpose, goals, and objectives.

2. Describe Your Business: Explain the type of business you are starting, the products or services you will offer, and the target market you are aiming to reach.

3. Outline Your Business Model: Describe the business model you will use to generate revenue and profits.

4. Develop a Marketing Plan: Explain how you will market your business and attract customers.

5. Create a Financial Plan: Estimate the start-up costs, operating expenses, and projected income.

6. Identify Your Resources: Describe the resources you will need to launch and operate your business, such as personnel, equipment, and financing.

7. Develop a Risk Management Plan: Identify potential risks and develop strategies to mitigate them.

8. Outline Your Exit Strategy: Describe how you will exit the business if necessary.

9. Include Supporting Documents: Include any additional documents that support your business plan, such as resumes, contracts, and financial statements.

10. Proofread and Edit: Carefully review your business plan for accuracy and completeness.

What Investors Look for in a Deca Startup Business Plan

Investors look for a number of key elements when evaluating a startup business plan. The plan should be comprehensive, well-structured, and clearly articulate the company’s vision and objectives.

1. Executive Summary : The executive summary should provide a concise overview of the business plan, including the company’s mission, products or services, target market, competitive advantages, and financial projections.

2. Market Analysis : Investors want to understand the market opportunity and the competitive landscape. The market analysis should include an overview of the industry, an analysis of the target market, and an assessment of the competitive environment.

3. Business Model : Investors want to understand how the company plans to generate revenue and profits. The business model should include a description of the company’s products or services, pricing strategy, and sales and marketing plan.

4. Financial Plan : Investors want to understand the company’s financial projections and how the company plans to use the funds it raises. The financial plan should include a detailed budget, cash flow projections, and a break-even analysis.

5. Management Team : Investors want to understand the team behind the business. The management team should include a description of each team member’s qualifications and experience.

6. Exit Strategy : Investors want to understand how they will be able to exit their investment. The exit strategy should include a timeline for when the company plans to go public or be acquired.

By providing a comprehensive and well-structured business plan, entrepreneurs can demonstrate to investors that their startup is a sound investment.

How to Use Financial Projections in a Deca Startup Business Plan

Financial projections are an important part of any Deca startup business plan. They provide a roadmap for the company’s financial future and help to ensure that the business is on track to meet its goals. When creating financial projections for a Deca startup business plan, it is important to consider the following:

1. Estimate the startup costs . This includes the cost of any equipment, supplies, and other resources needed to get the business up and running. It is important to be realistic when estimating these costs, as they will have a direct impact on the financial projections.

2. Estimate the revenue . This includes any income that the business will generate from sales, services, or other sources. It is important to be realistic when estimating the revenue, as it will have a direct impact on the financial projections.

3. Estimate the expenses . This includes any costs associated with running the business, such as salaries, rent, utilities, and other overhead costs. It is important to be realistic when estimating the expenses, as they will have a direct impact on the financial projections.

4. Estimate the cash flow . This includes any money that will be coming in and out of the business. It is important to be realistic when estimating the cash flow, as it will have a direct impact on the financial projections.

5. Estimate the profits . This includes any money that will be left over after all expenses have been paid. It is important to be realistic when estimating the profits, as they will have a direct impact on the financial projections.

By taking the time to accurately estimate the startup costs, revenue, expenses, cash flow, and profits, a Deca startup business plan can be created with realistic financial projections. This will help to ensure that the business is on track to meet its goals and remain financially viable.

Strategies for Crafting an Effective Deca Startup Business Plan

1. Begin with an Executive Summary: Provide a brief overview of the business, its mission, and the goals you hope to achieve.

2. Describe Your Business: Explain the concept of your business, the products or services you will offer, and the target market you are aiming to reach.

3. Outline Your Financial Plan: Include a detailed budget, projected income and expenses, and any financing you may need.

4. Develop a Marketing Plan: Describe how you will promote your business, including online and offline strategies.

5. Create an Operations Plan: Outline the day-to-day operations of your business, including staffing, inventory management, and customer service.

6. Identify Your Risks and Challenges: Describe any potential risks or challenges you may face and how you plan to address them.

7. Include a Timeline: Establish a timeline for launching your business and achieving your goals.

8. Finalize Your Plan: Proofread and edit your plan to ensure accuracy and clarity.

• Start-Up Business Plan | DECA Inc. Competitive Events
• Examples – RAHS DECA
• Competitive Events | High School | DECA Inc.

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