what are the examples of persuasive speech

Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

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50 Persuasive Speech Topics

Empower your voice: crafting compelling persuasive speech topics + 50 examples.

In the realm of human interaction, persuasion reigns supreme. From ancient orators captivating crowds in the Agora of Athens to modern-day politicians rallying supporters, the ability to persuade others is an invaluable skill that transcends time and culture. Whether you’re aiming to sway opinions, inspire action, or effect change, mastering the art of persuasion is essential.

Setting the Stage: The Power of Persuasion

Imagine standing before a sea of faces, each one waiting with bated breath to hear your words. In that moment, you hold not just their attention but also the potential to shape their thoughts, beliefs, and actions. This is the power of persuasion – the ability to influence others through compelling rhetoric, logical arguments, and emotional appeals.

Throughout history, persuasive communication has been the driving force behind momentous events and transformative movements. From Martin Luther King Jr.’s iconic “I Have a Dream” speech to Susan B. Anthony’s impassioned pleas for women’s suffrage, persuasive speech has served as a catalyst for social progress and positive change.

Understanding the Importance of Persuasive Speech Topics

At the heart of every persuasive speech lies a carefully chosen topic – a focal point around which arguments are crafted, evidence is presented, and minds are swayed. But what makes a persuasive speech topic truly compelling? Why is it that some topics have the power to captivate audiences while others fall flat?

The importance of persuasive speech topics cannot be overstated. They serve as the foundation upon which the entire speech is built, guiding the direction of the argument and shaping the audience’s perception. A well-chosen topic not only captures attention but also resonates with the values, beliefs, and concerns of the audience, making it more likely to elicit a favorable response.

In this comprehensive guide, we will delve deep into the art of crafting compelling persuasive speech topics. We will explore the characteristics of effective topics, discuss strategies for brainstorming and selecting the right topic, and provide practical tips for structuring and delivering persuasive speeches.

From understanding your audience and tailoring your message to conducting thorough research and honing your delivery skills, this article will equip you with the tools and techniques you need to become a masterful persuader. Whether you’re a student preparing for a class presentation, a professional advocating for a cause, or simply someone who wants to communicate more persuasively, this guide is your roadmap to success.

So, without further ado, let us embark on a journey into the art of persuasion and discover the secrets to crafting persuasive speech topics that leave a lasting impact.

What Makes a Persuasive Speech Topic Compelling?

In the vast landscape of public speaking, the success of a persuasive speech hinges greatly on the topic chosen. A compelling persuasive speech topic possesses certain qualities that captivate the audience, evoke emotion, and provoke thought. Let’s explore what sets these topics apart, starting with defining persuasive speech topics and then delving into the elements that make them truly compelling.

Defining Persuasive Speech Topics

Persuasive speech topics are subjects or issues that the speaker aims to advocate for or convince the audience to support. Unlike informative speeches that focus on imparting knowledge, persuasive speeches seek to influence the audience’s beliefs, attitudes, or actions. These topics typically revolve around controversial issues or matters of significance, where differing viewpoints exist and where persuasion can make a meaningful impact.

Identifying the Elements of Compelling Topics

• Relevance: Compelling persuasive speech topics are relevant to the audience’s interests, concerns, or values. They address current or timeless issues that resonate with the audience on a personal or societal level.
• Controversy: Controversial topics spark debate and arouse strong emotions, making them inherently compelling. They invite differing perspectives and challenge the audience to critically evaluate their own beliefs.
• Significance: Topics that address pressing societal issues or have real-world implications tend to be more compelling. They highlight issues of importance and urgency, motivating the audience to take action or reconsider their stance.
• Novelty: Unconventional or unique topics can pique curiosity and intrigue the audience. Presenting fresh insights or unconventional solutions to familiar problems can make a topic stand out and capture attention.
• Personal Connection: Topics that relate to the audience’s personal experiences, challenges, or aspirations are inherently compelling. They create a sense of empathy and resonance, fostering a stronger emotional connection with the audience.
• Feasibility: Compelling topics offer practical solutions or actionable steps that the audience can implement. They inspire hope and optimism by demonstrating tangible ways to address the issue at hand.
• Ethical Considerations: Topics that appeal to moral values or ethical principles often resonate deeply with the audience. They challenge the audience to reflect on their own values and consider the ethical implications of their beliefs or actions.

Examples of Effective Persuasive Speech Topics

• The Importance of Mental Health Awareness in Schools
• Addressing Climate Change: The Urgency of Renewable Energy Transition
• The Benefits of Universal Healthcare: Ensuring Access to Quality Medical Services
• Combatting Cyberbullying: Strategies for Creating Safer Online Spaces
• Promoting Diversity and Inclusion in the Workplace: Embracing Differences for Organizational Success
• The Case for Legalizing Marijuana: Examining Economic, Social, and Health Impacts
• Overcoming Food Insecurity: Solutions for Hunger Relief and Sustainable Agriculture
• Raising Awareness about Animal Cruelty: Advocating for Ethical Treatment of Animals
• Reducing Plastic Pollution: Transitioning to Sustainable Packaging Alternatives
• Empowering Women in STEM: Breaking Barriers and Promoting Gender Equality
• The Dangers of Fast Fashion: Promoting Sustainable and Ethical Clothing Practices
• Fighting for LGBTQ+ Rights: Ensuring Equal Rights and Protections for All Individuals
• Enhancing Mental Health Support for Veterans: Addressing the Challenges of Post-Traumatic Stress Disorder (PTSD)
• The Impact of Social Media on Mental Well-being: Navigating the Pitfalls and Promoting Healthy Habits
• Promoting Financial Literacy Education in Schools: Equipping Students with Essential Money Management Skills
• Reducing Gun Violence: Exploring Policy Solutions for Safer Communities
• The Ethics of Artificial Intelligence: Balancing Innovation with Ethical Considerations
• Promoting Sustainable Tourism: Preserving Natural Resources and Cultural Heritage
• Empowering Indigenous Communities: Addressing Historical Injustices and Promoting Cultural Preservation
• Tackling Homelessness: Strategies for Providing Shelter, Support, and Opportunities for the Homeless
• The Need for Comprehensive Sex Education: Promoting Healthy Relationships and Preventing Teenage Pregnancy
• Addressing Income Inequality: Strategies for Closing the Wage Gap and Promoting Economic Equity
• Promoting Mental Health Support in Schools: Breaking the Stigma and Providing Resources for Students
• Protecting Endangered Species: Conservation Efforts and Habitat Restoration Initiatives
• The Importance of Civic Engagement: Encouraging Voter Participation and Advocacy for Change
• Reducing Plastic Waste: Implementing Policies for Recycling and Single-Use Plastic Bans
• Promoting Sustainable Transportation: Encouraging Cycling, Walking, and Public Transit Use
• The Impact of Fake News on Democracy: Promoting Media Literacy and Critical Thinking Skills
• Addressing Mental Health Stigma in Minority Communities: Culturally Competent Approaches to Support
• Promoting Fair Trade Practices: Ensuring Ethical Treatment of Workers and Sustainable Production Methods
• The Benefits of Meditation and Mindfulness: Promoting Mental Well-being and Stress Reduction
• Fighting Human Trafficking: Supporting Victims and Combatting Modern-Day Slavery
• Promoting Body Positivity: Embracing Diversity and Challenging Beauty Standards
• The Case for Renewable Energy Investment: Creating Jobs and Reducing Dependence on Fossil Fuels
• Reducing Prescription Drug Prices: Ensuring Access to Affordable Medication for All
• Promoting Arts Education in Schools: Nurturing Creativity and Cultural Appreciation
• Addressing Food Deserts: Strategies for Improving Access to Healthy, Affordable Food Options
• Supporting Small Businesses: Stimulating Local Economies and Fostering Entrepreneurship
• The Importance of Comprehensive Immigration Reform: Ensuring Fair and Just Policies
• Promoting Gender-Neutral Language: Creating Inclusive Spaces and Challenging Gender Stereotypes
• Reducing Plastic Pollution in Oceans: Innovative Solutions for Cleaning Up Marine Debris
• The Benefits of Community Gardens: Promoting Healthy Eating and Community Engagement
• Addressing Mental Health in the Workplace: Creating Supportive Environments and Reducing Stigma
• Promoting Renewable Energy Adoption: Incentivizing Solar, Wind, and Hydroelectric Power
• Supporting Refugee Resettlement: Providing Safe Havens and Opportunities for Integration
• The Importance of Accessible Education: Ensuring Equal Opportunities for Students with Disabilities
• Addressing Police Brutality: Promoting Accountability and Reforming Law Enforcement Practices
• Promoting Sustainable Fashion: Supporting Ethical and Eco-Friendly Clothing Brands
• Reducing Teenage Smoking: Implementing Tobacco Control Measures and Anti-Smoking Campaigns
• The Case for Universal Basic Income: Addressing Poverty and Income Inequality through Financial Support

These examples illustrate the diverse range of topics that can be explored in persuasive speeches. Each topic has the potential to spark meaningful conversations, challenge societal norms, and inspire positive change. By selecting a compelling persuasive speech topic and crafting a persuasive argument, speakers can effectively engage their audience and make a lasting impact.

Choosing the Right Persuasive Speech Topic

Selecting the appropriate topic for your persuasive speech is crucial to its success. The right topic can captivate your audience, engage their emotions, and compel them to action. In this section, we will explore three key factors to consider when choosing a persuasive speech topic: understanding your audience, assessing personal interest and expertise, and balancing emotion and logic.

Understanding Your Audience

One of the first steps in choosing a persuasive speech topic is to understand your audience. Consider who they are, what they care about, and what motivates them. Tailoring your topic to resonate with your audience’s interests, values, and beliefs can increase the likelihood of your message being well-received.

Ask yourself the following questions:

• Who is my audience? Are they peers, colleagues, community members, or a mixed group?
• What are their demographics, such as age, gender, education level, and socio-economic background?
• What are their interests, concerns, and priorities?
• What are their existing attitudes or opinions on the topic?
• What kind of language and tone will resonate with them?

By understanding your audience’s perspective, you can choose a topic that speaks directly to their needs and interests, making your speech more persuasive and impactful.

Assessing Personal Interest and Expertise

Another important consideration when selecting a persuasive speech topic is your own personal interest and expertise. Choose a topic that you are genuinely passionate about and knowledgeable about. Your enthusiasm and expertise will shine through in your delivery, making your speech more compelling and convincing.

Reflect on the following:

• What topics am I genuinely interested in or passionate about?
• What subjects do I have expertise or experience in?
• What topics align with my personal values and beliefs?
• What topics am I comfortable discussing and defending?

Selecting a topic that you are passionate about will not only make the speech-writing process more enjoyable but will also enable you to speak with authenticity and conviction, which can resonate strongly with your audience.

Balancing Emotion and Logic

Finally, when choosing a persuasive speech topic, it’s essential to strike a balance between emotion and logic. Persuasive speeches are most effective when they appeal to both the rational and emotional sides of the audience’s psyche.

Consider the following:

• How can I evoke emotion in my audience, such as empathy, compassion, or outrage?
• What logical arguments, evidence, and reasoning can I present to support my stance?
• How can I use storytelling, anecdotes, or real-life examples to make my arguments more relatable and compelling?
• How can I address potential counterarguments and objections in a logical and persuasive manner?

By combining emotional appeals with logical reasoning, you can create a persuasive speech that resonates with your audience on both an intellectual and emotional level, increasing its impact and persuasiveness.

Choosing the right persuasive speech topic involves understanding your audience, assessing personal interest and expertise, and balancing emotion and logic. By considering these factors carefully, you can select a topic that resonates with your audience, aligns with your interests and expertise, and effectively persuades them to take action or change their beliefs.

Common Pitfalls to Avoid in Choosing Persuasive Speech Topics

While selecting a persuasive speech topic, it’s crucial to navigate potential pitfalls that can undermine the effectiveness of your message. In this section, we’ll discuss three common pitfalls to avoid: choosing overly controversial topics, neglecting research or evidence, and ignoring counterarguments.

1. Overly Controversial Topics

While controversy can sometimes spark engagement and discussion, choosing an overly controversial topic can backfire. Topics that are too divisive or polarizing may alienate portions of your audience, making it challenging to effectively persuade them. Moreover, overly controversial topics may overshadow the message you’re trying to convey, focusing attention on the controversy itself rather than the substance of your argument.

To avoid this pitfall, consider the following:

• Aim for topics that are relevant and significant but not needlessly provocative.
• Choose topics that have a reasonable degree of consensus or common ground, allowing for constructive dialogue.
• Consider the diversity of your audience and select topics that are inclusive and respectful of differing viewpoints.

By opting for topics that strike a balance between relevance and controversy, you can engage your audience without risking alienation or polarization.

2. Lack of Research or Evidence

One of the hallmarks of persuasive speech is the use of research and evidence to support your arguments. Failing to conduct thorough research or provide credible evidence can weaken the persuasiveness of your speech and undermine your credibility as a speaker. Without solid evidence to back up your claims, your arguments may come across as unsubstantiated opinions rather than persuasive assertions.

To avoid this pitfall, make sure to:

• Conduct comprehensive research on your chosen topic, gathering data, statistics, and expert opinions from reputable sources.
• Use a variety of evidence types, including empirical studies, expert testimony, and real-life examples, to bolster your arguments.
• Attribute your sources accurately and transparently, demonstrating integrity and trustworthiness as a speaker.

By grounding your arguments in solid research and evidence, you can enhance the credibility and persuasiveness of your speech.

3. Ignoring Counterarguments

Persuasive speakers acknowledge and address opposing viewpoints rather than dismissing them outright. Ignoring counterarguments can make your speech appear one-sided and diminish its persuasiveness. By anticipating and refuting potential objections, you demonstrate critical thinking skills and a willingness to engage with differing perspectives, which can strengthen your argument and enhance your credibility.

• Identify potential counterarguments or objections that your audience may have.
• Acknowledge opposing viewpoints respectfully and accurately, demonstrating understanding and empathy.
• Present counterarguments in a fair and balanced manner, then refute them with logic, evidence, and reasoning.
• Use counterarguments as opportunities to strengthen your own position and clarify your message.

By addressing counterarguments head-on, you can bolster the persuasiveness of your speech and build trust with your audience.

In conclusion, by avoiding common pitfalls such as choosing overly controversial topics, neglecting research or evidence, and ignoring counterarguments, you can enhance the effectiveness of your persuasive speech and increase your chances of influencing your audience.

Mastering the art of persuasive speech topics is an essential skill for effective communication and advocacy. Throughout this guide, we’ve explored the various facets of crafting compelling persuasive speech topics, from understanding the audience to avoiding common pitfalls. By following the principles outlined here, you can elevate your persuasive speaking abilities and make a meaningful impact on your audience.

Effective persuasive speech topics are those that resonate with the audience’s interests, values, and concerns while also aligning with your own passions and expertise. They strike a balance between emotion and logic, appealing to both the heart and the mind. Moreover, persuasive speech topics should be supported by thorough research and evidence, lending credibility and authority to your arguments.

Choosing the right persuasive speech topic involves careful consideration of the audience’s perspective, your personal interests and expertise, and the balance between controversy and consensus. By selecting topics that are relevant, significant, and inclusive, you can engage your audience and inspire them to action or change.

Additionally, it’s important to avoid common pitfalls such as choosing overly controversial topics, neglecting research or evidence, and ignoring counterarguments. By navigating these pitfalls with diligence and foresight, you can strengthen the persuasiveness of your speech and enhance your credibility as a speaker.

In essence, persuasive speech topics have the power to inform, inspire, and persuade. Whether you’re advocating for social change, promoting a cause, or seeking to influence opinions, the right persuasive speech topic can be a catalyst for positive action and meaningful dialogue. With practice and dedication, you can become a masterful persuader, wielding the power of words to effect change in the world. So, go forth, craft your persuasive speech topics thoughtfully, and let your voice be heard.

Persuasive Speech Outline

Delivering a persuasive speech is a powerful way to influence others and advocate for causes you believe in. Whether you’re addressing a small group or a large audience, the structure of your speech is crucial for effectively conveying your message and persuading your listeners. This article provides a detailed outline for constructing a persuasive speech, ensuring you can clearly and compellingly present your arguments.

Table of Contents

Introduction (150 words)

• Purpose:  Capture the audience’s attention.
• Techniques:  Start with a surprising statistic, a compelling question, a powerful quote, or a short story relevant to your topic.

Background Information

• Purpose:  Set the context for your speech.
• Details:  Briefly explain the significance of the topic and why it matters to your audience.

Thesis Statement

• Purpose:  Clearly state your position.
• Details:  Present your main argument or the stance you are advocating in one sentence.

Preview of Main Points

• Purpose:  Outline the structure of your speech.
• Details:  Briefly mention the main points that will support your thesis.

Body (900 words)

First main point.

• Purpose:  Introduce and support your first argument.
• Statement:  Declare your first main point.
• Evidence:  Provide statistics, quotes, examples, or anecdotes that support your point.
• Explanation:  Explain how this evidence supports your thesis.
• Impact:  Discuss the relevance of this point in the context of your audience’s interests or concerns.

Second Main Point

• Purpose:  Build on your argument with a second, compelling point.
• Statement:  Declare your second main point.
• Evidence:  Use data, expert opinions, or real-life examples.
• Explanation:  Link back to your thesis, showing how this supports your overall argument.
• Impact:  Highlight the practical implications or emotional impact of this point on your audience.

Third Main Point

• Purpose:  Provide additional support or introduce a counterargument.
• Statement:  If introducing a counterargument, state the common opposition.
• Refutation:  Present evidence and reasoning to refute the counterargument.
• Reinforcement:  Reinforce your thesis by explaining how the refutation strengthens your position.
• Impact:  Emphasize the strength of your position now that counterarguments have been addressed.

Conclusion (200 words)

Summary of Main Points

• Purpose:  Remind the audience of the strongest parts of your argument.
• Details:  Concisely recap the main points you have discussed, reinforcing how they support your thesis.

Restatement of Thesis

• Purpose:  Reinforce your position.
• Details:  Restate your thesis in a powerful way, considering the information and arguments you have presented.

Call to Action

• Purpose:  Encourage your audience to act.
• Details:  Be specific about what you want your audience to do next. This could be to adopt a new perspective, change a behavior, or support a cause.

Closing Remark

• Purpose:  Leave a lasting impression.
• Details:  End with a memorable closing line—this could be a rhetorical question, a striking quote, or a visionary statement.

Tips for Effective Persuasive Speaking (150 words)

Understand your audience.

• Importance:  Tailoring your speech to the values, beliefs, and interests of your audience increases its persuasiveness.
• Application:  Research your audience beforehand to align your arguments with their perspectives.

Use Persuasive Language

• Importance:  The right choice of words can enhance the persuasive power of your speech.
• Application:  Use strong, action-oriented words. Avoid passive constructions and weak qualifiers.

Establish Credibility

• Importance:  Audiences are more likely to be persuaded by speakers whom they view as credible.
• Application:  Mention your expertise, experience, or personal connection to the topic early in your speech.

Practice Delivery

• Importance:  Good delivery can enhance the effectiveness of your argument.
• Application:  Practice your speech multiple times. Focus on maintaining eye contact, using appropriate gestures, and managing your speaking pace.

Persuasive Speech Sample

Introduction

Ladies and gentlemen,

Imagine a world where the air is clean, where our energy doesn’t come at the expense of the environment, and where future generations can thrive without the looming threat of climate change. This vision is not only possible; it is within our reach if we commit to one crucial change: transitioning to renewable energy.

Today, I stand before you to discuss why embracing renewable energy is not just an option but a necessity for a sustainable future.

We must accelerate the adoption of renewable energy sources like solar, wind, and hydroelectric power to combat environmental degradation and ensure a healthy, sustainable planet for generations to come.

I will explain how renewable energy:

• Reduces our carbon footprint and combats climate change.
• Ensures energy security and independence.
• Spurs economic growth and job creation.

First Main Point: Environmental Benefits

Renewable energy sources emit little to no greenhouse gases during operation. According to the Environmental Protection Agency, the electricity sector is the largest source of greenhouse gas emissions in many countries. By transitioning to renewables, we can drastically cut our carbon emissions.

• Evidence : Studies show that replacing fossil fuels with renewable energy could reduce global carbon emissions by up to 70% by 2050.
• Explanation : This reduction is crucial in slowing global warming, thus preventing extreme weather conditions and preserving natural habitats.
• Impact : By adopting renewables, we’re not just saving the environment; we’re ensuring a livable planet for our children and grandchildren.

Second Main Point: Energy Security

Dependence on fossil fuels often ties countries to volatile global markets and geopolitical tensions. Renewable energy, on the other hand, can be locally sourced and is abundant.

• Evidence : Countries with high investments in renewables, like Denmark and Germany, have seen their energy security increase significantly.
• Explanation : These sources are inexhaustible and can be harnessed in a variety of environments.
• Impact : By investing in renewable energy, nations can reduce their reliance on imported fuels, enhancing their energy independence and stability.

Third Main Point: Economic Benefits

Investing in renewable energy is not just good for the planet; it’s a smart economic move. The renewable energy sector is labor-intensive, which means it creates more jobs per unit of electricity generated than fossil fuels.

• Evidence : The solar and wind industries are among the fastest-growing job sectors. In the United States, for example, solar installer and wind technician jobs are projected to grow by 63% and 57% respectively over the next decade.
• Explanation : These jobs are not just numbers; they represent families with stable incomes and communities with rejuvenated economies.
• Impact : Renewable energy not only combats climate change but also fuels economic growth, providing sustainable job opportunities across the globe.

We’ve seen how renewable energy offers profound environmental benefits, enhances our energy security, and drives economic growth.

The transition to renewable energy is essential for sustainable development. It provides a pathway to reduce environmental impact, increase energy independence, and stimulate economic growth.

I urge you all to support policies and initiatives that promote renewable energy. Whether it’s choosing to install solar panels at home, supporting local and national clean energy initiatives, or simply educating others about the benefits of renewables, every action counts.

Let us be the generation that embraces the promise of clean energy, not just for our own benefit but for that of every future generation. Remember, the best time to plant a tree was 20 years ago. The second best time is now. Let’s invest in our planet’s future today.

End of Speech

This sample outlines how a persuasive speech can be structured to effectively argue for a change towards renewable energy, using a combination of emotional appeal, factual evidence, and a strong call to action to engage and motivate the audience.

Final Thoughts

Constructing a persuasive speech requires careful planning and consideration of both content and delivery. By following the detailed outline provided—comprising an engaging introduction, a well-structured body, and a compelling conclusion—you can significantly enhance the impact of your speech. Remember to adapt the speech to your audience, use persuasive language effectively, and practice your delivery. With these elements in place, you’ll be well-equipped to convincingly present your arguments and inspire change.

About Mr. Greg

Mr. Greg is an English teacher from Edinburgh, Scotland, currently based in Hong Kong. He has over 5 years teaching experience and recently completed his PGCE at the University of Essex Online. In 2013, he graduated from Edinburgh Napier University with a BEng(Hons) in Computing, with a focus on social media.

Mr. Greg’s English Cloud was created in 2020 during the pandemic, aiming to provide students and parents with resources to help facilitate their learning at home.

Whatsapp: +85259609792

[email protected]

Persuasive Speaking

Types of persuasive speeches.

Persuasive speeches revolve around propositions that can be defended through the use of data and reasoning. Persuasive propositions respond to one of three types of questions: questions of fact, questions of value, and questions of policy. These questions can help the speaker determine what forms of argument and reasoning are necessary to support a specific purpose statement.

Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. – Marcus Aurelius

Propositions of Fact

Questions of fact ask whether something “can potentially be verified as either true or false.” [1] These questions can seem very straightforward—something is or it is not—but in reality, the search for truth is a complex endeavor. Questions of fact rarely address simple issues such as, “is the sky blue?” They tend to deal with deep-seated controversies such as the existence of global warming, the cause of a major disaster, or someone’s guilt or innocence in a court of law. To answer these questions, a proposition of fact may focus on whether or not something exists. For example, in the U.S. there is a debate over the prevalence of racial profiling, the practice of law enforcement officers targeting people for investigation and arrest based on skin color. On one hand, the American Civil Liberties Union advances the proposition: “Racial profiling continues to be a prevalent and egregious form of discrimination in the United States.” [2] They verify this claim using data from government studies, crime statistics, and personal narratives. However, journalist Heather MacDonald proposes that studies confirming racial profiling are often based in “junk science”; in fact she says, “there’s no credible evidence that racial profiling exists.” [3] To substantiate her proposition, MacDonald relies on a study of traffic stops on the New Jersey turnpike along with personal narratives, policy analysis, and testimony from a criminologist. The claim that racial profiling exists is either true or false, but there is evidence for and against both propositions; therefore no consensus exists.

While some propositions of fact deal with the existence of a particular phenomenon or the accuracy of a theory, others focus on causality. For example, the U.S. government appointed a commission to evaluate the causes of the nation’s recent economic crisis. In their report the commission concluded by proposing that recklessness in the financial industry and failures on the part of government regulators caused the economic crisis. However, Congressman Paul Ryan has proposed that Medicare is to blame, and the chief investment officer at JP Morgan has proposed that U.S. housing policy is the root cause of the problem. [4] Each of these three propositions of fact is backed by its own set of historical and economic analysis.

“Interstate 10 looking east from Crenshaw Boulevard” by Downtowngal. CC-BY-SA .

Propositions of fact may also be used to make predictions concerning what will happen in the future. In the summer of 2011, ten miles of a popular Southern California freeway were closed for an entire weekend. Motorists, news outlets, and government officials called the closure “Carmageddon” because they proposed there would be an “inevitable and likely epic traffic tie-up.” [5] As a result of the predictions motorists stayed off the roads and made alternative plans that weekend resulting in much lighter traffic than expected. The proposition may have been true, but the prediction was not fulfilled because people were persuaded to stay off the freeway.

When advancing propositions of fact, you should focus on the evidence you can offer in support of your proposition. First, make sure that your speech contains sufficient evidence to back up your proposition. Next, take the time to interpret that evidence so that it makes sense to your audience. Last, emphasize the relationship between your evidence and your proposition as well as its relevance to the audience. [6]

Bitter experience has taught us how fundamental our values are and how great the mission they represent. – Jan Peter Balkenende

Propositions of Value

Persuasive speakers may also be called to address questions of value, which call for a proposition judging the (relative) worth of something. These propositions make an evaluative claim regarding morality, aesthetics, wisdom, or desirability. For example, some vegetarians propose that eating meat is immoral because of the way that animals are slaughtered. Vegetarians may base this claim in a philosophy of utilitarianism or animal rights. [7]

“McLarenF1” by Jagvar. Public domain.

Sometimes a proposition of value compares multiple options to determine which is best. Consumers call for these comparisons regularly to determine which products to buy. Car buyers may look to the most recent Car and Driver “10 Best Cars” list to determine their next purchase. In labeling a car one of the best on the market for a given year, Car and Driver says that the cars “don’t have to be the newest, and they don’t have to be expensive . . . They just have to meet our abundant needs while satisfying our every want.” [8]

Both the vegetarian and car examples offer standards for evaluating the proposition. Since propositions of value tend to be more subjective, speakers need to establish evaluation criteria by which the audience can judge and choose to align with their position. When advancing a proposition of value, offer a clear set of criteria, offer evidence for your evaluation, and apply the evidence to demonstrate that you have satisfied the evaluation criteria. [9]

An inner process stands in need of outward criteria. – Ludwig Wittgenstein

The 2005 disagreement between family members over removing a woman’s feeding tube after she had been in a coma for 15 years sparked a national debate over the value of life that highlights the importance of evaluation criteria. After years of failed medical treatments and rehabilitation attempts, Terri Schiavo’s husband petitioned the court to remove her feeding tube, initiating a legal battle with her parents that went all the way to the President of the United States. [10] Opposing sides in the debate both claimed to value life. To support his proposition that his wife had a right to die, Mr. Schaivo applied the evaluation criteria of quality of life and argued that she would not want to continue to live in a vegetative state. [11] Ms. Schiavo’s parents vehemently disagreed with his argument. They also claimed to value life and, with the support of religious groups, relied on the evaluation criteria of the sanctity of life to contend that she should be kept alive. [12] Both sides gained widespread support based on people’s agreement or disagreement with their evaluation criteria. Despite intervention on behalf of both state and federal legislators, the courts eventually ruled that Mr. Schiavo had the right to have his wife’s feeding tube removed and allow her to die.

A policy is a temporary creed liable to be changed, but while it holds good, it has got to be pursued with apostolic zeal. – Mahatma Gandhi

Propositions of Policy

Although the Schiavo case was rooted in a question of value, the debate resulted in a question of policy.  Questions of policy ask the speaker to advocate for an appropriate course of action. This form of persuasive speech is used every day in Congress to determine laws, but it is also used interpersonally to determine how we ought to behave. A proposition of policy may call for people to stop a particular behavior, or to start one. For example, some U.S. cities have started banning single use plastic bags in grocery stores. Long before official public policy on this issue was established, organizations such as The Surfrider Foundation and the Earth Resource Foundation advocated that people stop using these bags because of the damage plastic bags cause to marine life. In this case local governments and private organizations attempted to persuade people to stop engaging in a damaging behavior— shopping with single use plastic bags. However, the organizations also attempted to persuade people to start a new behavior—shopping with reusable bags.

When answering a question of policy, speakers will typically begin by describing the status quo. If you are arguing that a change must be made, you must first identify the problem inherent in the current behavior, and then demonstrate that the problem is significant enough to warrant immediate consideration. Once you have established that there is a problem which the audience ought to consider, you can then offer your proposal for a preferable course of action. [13] Then, it is up to you to demonstrate that your proposed policy will have more benefits than costs.

“USPS mailboxes” by EraserGirl. CC-BY .

In 2011 the U.S. Postal Service, the nation’s second-largest employer, told Congress it was facing an $8.3 billion budget shortfall. [14] To solve the problem, the Postal Service proposed that be permitted to end Saturday mail delivery and close some post offices. To make their argument, they first described the status quo saying that the demand for their service had dramatically decreased with the popularity of email and online bill-pay services. They explained that in preceding years they laid off workers and cut spending to help with the shortfall of revenue, but now another plan was necessary to avoid defaulting on their financial obligations. They offered evidence that people preferred ending Saturday mail to alternatives such as paying more for stamps or allocating more tax money to post offices. [15] Although they made a compelling case, the USPS still needed to overcome perceived disadvantages to their proposition such as the negative impact on businesses and rural towns. [16] [17] A full year later, the policy proposition passed the U.S. Senate but continues to await approval in the House. [18]

• Herrick, J.A. (2011). Argumentation: Understanding and Shaping Arguments . State College, PA: Strata Publishing. ↵
• American Civil Liberties Union (ACLU). (2012). Racial Profiling. Retrieved from: http://www.aclu.org/racialjustice/racial-profiling ↵
• MacDonald, H. (2002, March 27). The racial profiling myth debunked. City Journal . Retrieved from: http://www.city-journal.org/html/eon_3_27_02hm.html ↵
• Angelides, P. (2011, June 28). The real causes of the economic crisis? They’re history. The Washington Post . Retrieved from: http://www.washingtonpost.com/opinions/the-real-causes-of-theeconomic-crisis-theyrehistory/2011/06/27/AG2nK4pH_story.html ↵
• Kandel, J. (2011, July 14). Los Angeles braces for weekend of “Carmageddon.” Reuters. Retrieved from: http://www.reuters.com/article/2011/07/15/us-carmageddon-losangeles-idUSTRE76D2D720110715 ↵
• Herrick 2011 ↵
• DeGrazia, D. (2009). Moral vegetarianism from a very broad basis. Journal of Moral Philosophy , 6 . Retrieved from: https://philosophy.columbian.gwu.edu/sites/philosophy.columbian.gwu.edu/files/image/DeGraziaMoral.pdf   ↵
• Car and Driver (2011, December). 2012 10Best Cars. Car and Driver. Retrieved from: http://www.caranddriver.com/features/2012-10best-cars-feature ↵
• Cerminara, K. & Goodman, K. (2012). Schiavo Timeline. Retrieved from University of Miami Ethics Program: http://www.miami.edu/index.php/ethics/projects/schiavo/schiavo_timeline/ ↵
• Caplan, A. (2005). The time has come to let Terri Schiavo die: Politicians, courts must allow husband to make final decision. NBC News . Retrieved from: http://www.nbcnews.com/id/7231440/ns/health-health_care/t/time-has-come-let-terri-schiavo-die/ ↵
• Catholic Culture. (2005). The death of Terri Schiavo. Catholic World News . Retrieved from: https://www.catholicculture.org/news/features/index.cfm?recnum=37860 ↵
• Bingham, A. (2011, July 22). Postal Service pushes to end Saturday delivery. ABC News . Retrieved from: http://abcnewsradioonline.com/business-news/postal-service-pushes-to-end-saturday-delivery.html ↵
• Bingham 2011 ↵
• Stephenson, E. (2012, August 1). Senators blast House leaders over Postal Service default. Reuters . Retrieved from: http://www.reuters.com/article/2012/08/01/us-usa-postal-default-idUSBRE8701HO20120801 ↵
• Stephenson 2012 ↵
• Chapter 16 Types of Persuasive Speeches. Authored by : Sarah Stone Watt, Ph.D. and Joshua Trey Barnett. Provided by : Pepperdine University, Malibu, CA and Indiana University, Bloomington, IN. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
• Interstate 10 looking east from Crenshaw Boulevard. Authored by : Downtowngal. Located at : http://commons.wikimedia.org/wiki/File:Interstate_10_looking_east_from_Crenshaw_Boulevard.jpg . License : CC BY-SA: Attribution-ShareAlike
• USPS mailboxes. Authored by : EraserGirl. Located at : http://commons.wikimedia.org/wiki/File:USPS_mailboxes.jpg . License : CC BY: Attribution
• McLarenF1. Authored by : Jagvar. Located at : http://commons.wikimedia.org/wiki/File:MclarenF1.JPG . License : Public Domain: No Known Copyright

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My Speech Class

Public Speaking Tips & Speech Topics

613 Original Argumentative Speech Topics Ideas

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Argumentative speeches generally concern topics which are currently being debated by society , current controversial issues . These topics are often derived from political debates and issues which are commonly seen in the media. The chosen topic may be political, religious, social, or ethical in nature. The audience should be challenged to re-examine their long-held values, and will be asked to alter deeply held convictions based on new evidence or viewpoints on the issue.

Obviously, selecting a topic that is debatable is key to creating an effective speech. The topic should not be something which is generally already proven, or would require an enormous leap of faith or logic in order to convince the audience. The speaker should already possess a strong interest and have a deeply-held opinion on the subject, or else his arguments will probably not come across as believable to the audience.

Topics below are not our personal opinion, they are just samples of a topic. You can flip them to create a different topic. For example, if the topic is “Eating meat and dairy is bad for your body” and you believe the opposite, just make your topic “Eating meat and dairy is good for your body”.

Our list is updated often; huge thank you to all of you who send us topic ideas. Do you have an idea? Use “Send us your idea” form, and we will publish it. And don’t forget to take a look at our extensive list of argumentative essay topics for topics more suited to the written word.

List of Argumentative Speech Topics

Constitutional issues, environment, food and drink, international politics, relationships.

• How poor accounting methods cause businesses to lose money.

See this page for a full list of  Speech Topics for Business .

Can We Write Your Speech?

Get your audience blown away with help from a professional speechwriter. Free proofreading and copy-editing included.

• Does the government have the right to tax its citizens?
• Torture is an acceptable measure to prevent terrorism.
• Banning some books and movies can help society.
• Guns should be made illegal.
• The legal drinking age should be changed to 18 for hard liquor and spirits, and to 16 for beer and wine.
• Should the government be able to access cell phone data?
• Paying waiters a hourly rate below minimum wage is unfair.
• Illegal immigrants are good for the economy.
• Decreasing the wealth tax is good for the economy.
• What caused the recession in the USA?
• Rich people should have tax breaks.
• Should students sometimes teach the class about a subject they are an expert on?
• Should schools offer sign language in addition to foreign languages?
• Any student caught cheating on an examination should be automatically dismissed from college.
• Should there be a dress code to prevent students from wearing revealing clothes?
• Government aid for students should be based purely on academic performance.
• Mobiles phones should be banned in schools for both students and teachers.
• How No Child Left Behind has not been implemented correctly.
• Foreign language instruction should begin in kindergarten.
• College students should have the freedom to choose their own courses.
• Should schools have single sex education?

See this page for a full list of Education Argumentative Speech Topics .

• How the USA can use renewable energy, and what role oil companies can play.
• How renewable energy technologies became economically and politically viable in the late 1990s.
• Destruction of the world’s forest is justified by human need for land and food.
• The racing industry should be forced to use environmentally-friendly fuel.
• The government should support and subsidize alternative energy sources.
• Alternative energy and hybrid vehicles can help save our planet.
• Penalties for crimes against the environment should be tougher.
• Vegetarianism is an ecologically thoughtful lifestyle.
• Has marine engineering increased pollution?
• Working from home is good for the environment.
• Rainforest logging should be banned.
• Hunting is good for the environment.
• The advantages of recycling water.

See this page for a full list of Environmental Argumentative Speech Topics .

• Should celebrities be held to a higher moral standard since they are often viewed as role models by children and teens?
• Convicted prisoners should not have better living conditions than those not in prison.
• Clothing and other items produced using child labor should not be imported and sold in the USA.
• Denying health insurance because of pre-existing conditions violates human rights.
• Using animals for scientific research is inhumane.
• DNA experiments on human embryos are unethical and should not be allowed.
• Zoos, aquariums, and circuses violate animal rights and should be shut down.
• Are beauty pageants exploitive?
• Should scientists bring back extinct species through cloning?
• People should not be allowed to keep exotic animals as pets.
• Should there be world population control?
• Stand up for what is right, even if you stand alone.
• Hunting is unethical and should not be allowed.
• Everyone in the world should have civil rights!
• Do you agree that honesty is the best policy?
• Assassination can never be justified.
• The sale of human organs should be legal.
• Euthanasia is not morally acceptable.
• Euthanasia should be legalized.
• Is human cloning ethical?
• Wearing fur is unethical.
• We shouldn’t eat meat.
• Every family with children filing for divorce must go through a mandatory ‘cooling off’ period.
• Adoptive parents should be legally bound to allow biological parents access to their children.
• Should babies younger than one get their ears pierced?
• Those who want children should take parenting classes and pass tests before having a child.
• Both parents should assume equal responsibility in raising a child.
• Strict parenting raises strong-hearted, resilient kids.
• Why both parents should be a part of their child’s life.
• Do curfews keep teens out of trouble?
• Why children should be respected.
• Should we have to pay to adopt a child?
• Teenagers should have more freedom than younger kids.
• Should kids under 13 be allowed on social media sites?
• Should children get to choose their living environment at age 13?
• Should parents be held responsible for actions of their children?

See this page for a full list of Family Argumentative Speech Topics . We also have a page with Speech Topics for Kids .

• The only difference between normal and organic food is the cost.

See this page for a full list of Speech Topic Ideas On Food, Drink, and Cooking .

• Why veterans should have more government support.
• Should the president have served in the military?
• Is the American criminal justice system racist?
• Democracy is the best form of government.
• Women make better presidents.
• Is our election process fair?
• Tap water is safer than bottled water in countries where the quality of tap water is regulated.
• Breastfeeding is one of the most important things a mother can do for a child.
• Should children born with birth defects have surgery?
• Lapses in food safety result from a complex interplay of factors.
• Should fast food restaurants stop adding chemicals to their food?
• Taxes should be imposed on unhealthy foods to combat obesity.
• GMOs are bad for health and should be avoided at any cost.
• Advertising of prescription drugs should not be allowed.
• Fast food advertisements and promotions should be banned.
• Terminally ill patients should be allowed to use heroin.
• Why people should smile when they’re happy, and pretend they are happy when feeling sad.
• Our identity is shaped by how others view us.
• The benefits of having friends.

See this page for a full list of  Argumentative Speech Topics on Health and Fitness . We also have a page with Medical Topics and Psychology topics.

• Was Mao Zedong a great leader?
• Adolf Hitler was a great leader.
• The negative effects of Ronald Reagan’s “War on Drugs.”

See this page for a full list of History Speech Topics .

• Is inequality in South Africa a suitable topic to use for public speaking?
• Should the world become one nation and have a council for leadership?
• The war in Iraq was justified.
• Terrorism is a major issue in the world because innocent people are affected.
• Cultural treasures should be returned to their countries of origin.
• Invading other countries, as long as for a good cause, is justified.
• The New Zealand flag should not be changed.
• War is an instrument of foreign policy.
• Driving speed limits should be lifted in areas with a low accident risk.
• People who use file-sharing sites to download content illegally should be found and prosecuted.
• Should the government give tax exemptions to those who drive electric or hybrid vehicles?
• Elderly drivers should be required to take a driving test each year after a certain age.
• Should colleges be allowed to use affirmative action to create a more diverse campus?
• Garbage disposal should not be free to encourage recycling (example: Switzerland).
• Salaries of actors, professional athletes and CEOs should be regulated and capped.
• Any products that are believed to cause cancer should have a warning label.
• Fast food, soda, chips and other unhealthy food should be heavily taxed.
• Making drugs illegal creates an environment for crime and violence.
• Should it be harder to get a divorce?
• Should the death penalty exist?
• Laws to protect the victims of domestic abuse should be enforced.
• Pitbulls and other aggressive dog breeds should not be allowed.
• Gay couples should have the same rights as heterosexual couples.
• Should the EPA make it illegal to modify your car for racing?
• DUI offenders should lose their license for a year.
• Should you have to take a training class to purchase fireworks?
• Workers should get four weeks paid vacation each year.
• Plastic surgery should be illegal for anyone under 18.
• Retirement should be made compulsory at the age of 60.
• Abortions should be legal in cases of rape and incest.
• The cost of prescription drugs should be regulated.
• Couples should be banned from adopting overseas.
• Banning smoking in public places is undemocratic.
• Spaying and neutering pets should be mandatory.
• Minors should be tried for murder at any age.
• Voting should be compulsory for all citizens.
• Illegal immigrants should receive asylum.
• Organ donation should be mandatory.
• Vaccinations should be compulsory.
• Prostitution should be legalized.
• Should abortion be made illegal?
• The smoking age should be lowered.
• The voting age should be lowered.
• Why smoking should be banned.
• Talking on the phone while driving should be banned.
• There should be equal pay for equal work.
• Does Shakespeare romanticize youth suicide in the tragic play Romeo and Juliet?
• Edgar Allen Poe’s career as an author benefitted from his difficult, grief-filled life.
• Popular literature is not as valuable as classical literature.
• Why books are better than their movies.
• Reality television makes people stupid and should be regulated.
• Does media violence lead to behavioral problems?
• TV cop shows are too intense for children.
• Watching television makes people smarter.
• Are kids having too much screen time?
• Is watching TV good or bad for children?
• Has the television become obsolete?
• Reality TV is not reality.
• Vulgar scenes in films should be reduced.
• Can anyone play an instrument with the right materials and instruction?
• The beneficial physiological effects of music.
• Americans should not get involved in conflicts that don’t concern the national interest.
• Social Security, Medicare, and Medicaid reform are non-negotiable ways out of the debt crisis.
• Famous people (actors, athletes) should not be allowed to become politicians.
• Is the government doing justice to the taxpayers?
• Does age matter in relationships?
• Social networks are killing sincere relationships.
• Polygamy creates healthy relationships.
• If nothing happens without a cause, then the big bang must have been caused by God.
• Why it is better to have many religions.
• Banning burkhas or other religious clothing is against human rights.
• The world would be more peaceful without religions.
• Churches should be required to pay taxes.
• Are there any alternatives to evolution?
• Religion is a force for evil.

See this page for a full list of  Topics on Religion and Spirituality .

• Mobile phones shouldn’t be allowed at school.
• There is no place for religion in school.
• Technology is a distraction.
• Homework should be scrapped.
• High Schools need armed guards.
• Test scores reflect how good the teacher is.
• Refrain from dating in high school.
• Student ID cards should have tracking devices.
• Random drug tests need to be done in high schools.
• Teachers should also be graded.

See this page for a full list of  School Speech Topics  (Elementary, Middle School, High School).

• Genetically modified food should be the answer to the world’s hunger problem.
• Is Mars the next planet for human habitation?
• The NASA moon landing was a hoax.
• Space exploration is a waste of money.

See this page for a full list of  Science Speech Topics .

• Permits should not be needed to build small, permanent structures in the city of Baldwin.
• Technological progress signifies the decline of human moral, spiritual, and traditional values.
• Men and women face unequal pressure to change their bodies to look good.
• Sexual immorality in our society is a result of the influence of foreign films.
• People are not satisfied with what they have.
• Compulsory military service is good for society and the country.
• Christmas is just a way for businesses to increase sales.
• Billboards should not be allowed on interstate highways.
• Men should be forced to take paternity leave from work.
• Violent video games and toys should not be allowed.

See this page for a full list of Argumentative Society Speech Topics .

• Athletes caught using steroids should be banned from professional sports for life.
• Why cheerleading should be part of the Olympics.
• Why hockey should allow fights.
• Is marching band a sport?
• Is cheerleading a sport?
• Sports should be obligatory at school.

See this page for a full list of  Sports Speech Topics .

• Students should not have to learn cursive because technology is making it irrelevant.
• Social media has changed us for the worse.
• Modern technology has increased material wealth but not happiness.
• Has the internet made research easier and more convenient?
• How nuclear power shaped 21st century electrical generation.
• Technology makes us lose most of our traditions and culture.
• Life was better when technology was more simple.
• Human beings are becoming slaves of modern technology.
• Is the internet a good or a bad thing?
• Technology is making people less creative.
• The positive effects of technology on society.
• Are phones essential?
• Nuclear power is better than solar power.
• New technologies create problems.
• The impact of technology on society.
• How electronics affect our body.
• The pros and cons of Facebook.
• The pros and cons of plastic.
• Are children smarter or more socialized because of the internet?
• Modern offices should have facilities for an afternoon nap.
• Should tattoos be in the workplace?

List of Argumentative Essay Topics

• Dieting makes people fat.
• Romantic love is a poor basis for marriage.
• The war on terror has contributed to the growing abuse of human rights.
• High school graduates should take a year off before entering college.
• All citizens should be required by law to vote.
• All forms of government welfare should be abolished.
• Americans should have more holidays and longer vacation.
• Participating in team sports helps to develop good character.
• The production and sale of cigarettes should be made illegal.
• People have become overly dependent on technology.
• Censorship is sometimes justified.
• Privacy is not the most important right.
• Drunk drivers should be imprisoned on the first offence.
• The lost art of letter-writing deserves to be revived.
• Government and military personnel should have the right to strike.
• Most study-abroad programs should be renamed “party abroad”: they are a waste of time and money.
• The continuing decline of CD sales along with the rapid growth of music downloads signals a new era of innovation in popular music.
• College students should have complete freedom to choose their own courses.
• The solution to the impending crisis in Social Security is the immediate elimination of this anachronistic government program.
• The primary mission of colleges and universities should be preparing students for the workforce.
• Financial incentives should be offered to high school students who perform well on standardizing tests.
• All students in high school and college should be required to take at least two years of a foreign language.
• College students in the U.S. should be offered financial incentives to graduate in three years rather than four.
• College athletes should be exempted from regular class-attendance policies.
• To encourage healthy eating, higher taxes should be imposed on soft drinks and junk food.
• Students should not be required to take physical education courses.
• To conserve fuel and save lives, the 55 miles-per-hour national speed limit should be restored.
• All citizens under the age of 21 should be required to pass a driving education course before receiving a license to drive.
• Freshmen should not be required to purchase a meal plan from the college.
• Zoos are internment camps for animals and should be shut down.
• University students should not be penalized for illegally downloading music, movies, or other protected content.
• Government financial aid for students should be based solely on merit.
• Nontraditional students should be exempted from regular class-attendance policies.
• At the end of each term, student evaluations of faculty should be posted online.
• A student organization should be formed to rescue and care for the feral cats on campus.
• People who contribute to Social Security should have the right to choose how their money is invested.
• Professional baseball players convicted of using performance-enhancing drugs should not be considered for induction into the Hall of Fame.
• Any citizen who does not have a criminal record should be permitted to carry a concealed weapon.
• Is global climate change man-made?
• Do colleges put too much stock in standardized test scores?
• Is torture ever acceptable?
• Should men get paternity leave from work?
• Is a lottery a good idea?
• Do we have a fair taxation system?
• Is cheating out of control?
• Are parents clueless about child predators on the Internet?
• Are cell phones dangerous?
• Are law enforcement cameras an invasion of privacy?
• Are test scores a good indication of a school’s competency?
• Do we have a throw-away society?
• Is child behavior better or worse than it was years ago?
• Should companies market to children?
• Should the government have a say in our diets?
• Does access to condoms prevent teen pregnancy?
• Does access to condoms lead to irresponsible, dangerous, or bad behavior?
• Are actors and professional athletes paid too much?
• Are CEOs paid too much?
• Do violent video games cause behavior problems?
• Should creationism be taught in public schools?
• Should the racing industry be forced to use biofuels?
• When should parents let teens make their own decisions?
• Should the military be allowed to recruit at high schools?
• Should the alcohol drinking age be increased or decreased?
• What age is appropriate for dating?
• Are there benefits to attending a single-sex school?
• Does boredom lead to trouble?
• Does participation in sports keep teens out of trouble?
• Is competition good?
• Does religion cause war?
• Should the government provide health care?
• Should girls ask boys out?
• Is fashion important?
• Are girls too mean to each other?
• Is homework harmful or helpful?
• Should students be allowed to grade their teachers?
• Is college admission too competitive?
• There is no such thing as a superfood!
• American football is better than rugby.
• Abused children grow up to be abusers
• Women priests have further weakened the influence of the church today
• Britain should exit the EU and concentrate on its special relationship with America
• Most asylum seekers are simply seeking a better life
• Who was the better wartime Prime Minister – Churchill or Thatcher?
• Insurance is a waste of money
• North Korea postulates but will never go to war
• Lady Gaga is a better role model than Madonna
• Celebrities adopting multi-racial kids is merely another cog in their publicity wheel
• Sororities do nothing to enhance the cause of womanhood
• All phobias can be cured
• America is seen as a safe haven for victims of persecution from all over the world
• There are more benefits to working in a small company than a large one
• Men do not understand the term “fashionista”
• Scottish independence would be a good thing for the UK
• Seeds are not a health food. They are bird food.
• Government spying on personal communication is an infringement of civil liberty
• Payday loans are the worst financial product ever
• What is the point of massive R&D projects like the Hadron Collider and space exploration when people are starving?
• All immigrants to English speaking countries should pass a test before being allowed rights to settle and be re-tested after 10 years.
• Only the supermarkets win in price wars
• The Burkha is a lasting symbol that Islam is divisive
• Space travel should be a rich man’s plaything and government funds diverted to things that matter
• Pipe smoking is less harmful than cigarette smoking
• Politicians don’t have a “calling” – it is merely a well paid job
• Ireland would be no better if it were one country
• Global warming is just a phase in the planet’s life cycle
• Cigarettes will never be banned completely because Governments couldn’t work without the income they generate
• Beauty pageants are exploitative
• Condoms should be dispensed free in high schools
• Professional athletes are paid too much
• Most schools fail at adequate sex education
• Aids is the forgotten disease now that it affects mainly African countries
• Legalizing some drugs will not combat the scourge
• The legal limit of 21 encourages underage drinking
• Video games do not cause violent behavior: Violence comes from values
• Should creationism be taught in schools
• High school is not competitive enough and does not encourage high standards of achievement in everyone
• CEOS of public service industries are paid too much
• Britain should adopt a new voting system
• In a society that calls for equality, men should receive a decent period of paternity leave
• Torture has a place in the fight against terrorism
• Many parents have no idea of what their child is doing on the computer
• Standardized test scores are not the best indication of a student’s aptitude for a certain course.
• Should we have a national high school exam?
• Is Private school tuition (elementary, high school or college) really worth it?
• Does state wide testing like TAKS/STAAR test in Texas really increase student knowledge?
• Should colleges abolish reliance on SAT and ACT scores in admissions?
• How should our school system in America be reformed?
• Should America adopt an educational system more like Europe?
• What causes students to graduate high school without basic skills?
• How do American students compare with students from other countries?
• What Role should technology play in Education?
• What is the value of a liberal arts education?
• Should students be required to take foreign language courses (or any other type of specific course)?
• Does adding school days really improve learning?
• Should schools continue to spend money on fine arts?
• How should students whose first language is not English be taught in public schools?
• Should college athletes be paid?
• Does smoking help make acquaintances?
• Should students add their teachers as friends on Facebook?
• Is the first impression of a person always right?
• Are conflicts necessary for healthy relationships?
• Should lecture attendance be optional?
• Is business ethics an obsolete concept?
• Should companies try to copy what their competitors do?
• Can businesses learn from their customers’ complaints?
• Should all energy drinks be banned?
• Is China a new superpower?
• Should employees be allowed to use social media sites at work?
• Should companies send ‘happy birthday’ messages to clients?
• Would Shakespeare’s plays be more interesting if shortened?
• Should internet slang, like ‘LOL’ and ‘IMHO’ be included in dictionaries?
• Does the English language need to be simpler?
• Should kids be allowed to draw on walls?
• Do modern schools depend too much on technology?
• Do online students have better chances to cheat?
• Should hospitals use placebo treatments?
• Do innovations really make us lazier?
• Can college athletes be smart?
• Should students have profiles on all major social networks?
• Should people abandon cash and use plastic cards only?
• Should countries have ‘1 car per family’ policies?
• Should we preserve old buildings as historical monuments?
• Are some TV ads objects of art?
• Is music in shopping malls harmful to employees’ wellbeing?
• Can listening to favorite music heal?
• Should journalists who distort the truth to make the news more sensational be punished?
• Should all TV channels have censorship?
• Do SOPA and PIPA make pirates more skilful?
• Is negative PR the secret behind Justin Bieber’s success?
• Should Wikipedia give diplomas to their most faithful readers?
• Can diamonds be girls’ best friends?
• Is the way to a man’s heart through his stomach?
• Should couples live together before marriage?
• Should parents tell their kids stories about birds and bees?
• Can virtual reality be dangerous for kids?
• Can we call any war ‘a peacemaking operation’?
• Is too much political correctness making communication more confusing?
• Are early marriages more likely to end in divorces?
• Do elderly people receive better care in retirement homes than with family members?
• Should hyperactive kids receive treatment?
• Should mind reading during poker games be banned?
• Should parents pass tests before homeschooling their kids?
• Should parents lie to their kids about Santa Claus?
• Does Beavis and Butthead  have a negative impact on youth?
• Is it fair to use the results of standardized tests to define schools’ budgets?
• Are optimism and success infectious?
• Is the Bermuda triangle a creation of our imagination?
• Advertising: Information Or Manipulation?
• Should Affirmative Action Be Abolished?
• Should Minors Be Executed For Murder?
• Should Parents Be Held Responsible For Their Minor’s Crimes?
• Should Gay Clubs Be Allowed In High Schools?
• Should High School Education Be Mandatory?
• Should Affirmative Action be abolished?
• Should schools place more emphasis on disciplining?
• To what extent has the traditional male role changed in the last 20 years?
• Dieting Does Not Help People Lose Weight
• Is gender equality a myth or a sustainable reality?
• Should divorce be harder to obtain?
• Should marijuana be legalized in the United States?
• Should the legalization of marijuana be a state law or left up to the federal government to enforce?
• Are colleges and schools just for either all girls or all boys fair or are they sexist?
• Should corporal punishment be used to punish children?
• Should the US drinking age be lowered or raised from age 21?
• How young is too young to have your own cellphone?
• Should immigrants to the US be required to learn English before being granted citizenship?
• Should those applying for Welfare be drug tested?
• Are fast food chains killing people?
• Should those receiving government assistance have a limit on the number of children they can receive help for?
• Should news reporters be required to share their sources with viewers?
• What role, if any, should the federal government take in dealing with the problem of homelessness?
• Should women also be required to sign up for the draft at age 18 in the US?
• Should those younger than 13 be allowed to have a Facebook or Myspace (or other social networking account)?
• Should public school teachers be randomly drug tested as a condition for employment?
• Is year-round school a good idea or bad?
• Should gay couples be allowed to adopt children?
• Should the families of organ donors be compensated for their loved one’s donation?
• Damage to the environment is an inevitable consequence of worldwide improvements in the standard of living.
• Are famous people treated unfairly by the media? Should they be given more privacy, or is the price of their fame an invasion into their private lives?
• Are women better parents than men?
• Are zoos necessary for education?
• Children learn best by observing the behavior of adults and copying it.
• Children should never be educated at home by their parents.
• Computers can translate all kinds of languages well. Do our children need to learn more languages in the future?
• Advantages and disadvantages of giving international aid to poor countries.
• Do the benefits of study abroad justify the difficulties?
• Do we become used to bad news? Would it be better if more good news was reported?
• Does foreign aid helps donor countries more than the recipients?
• Does travel help to promote understanding and communication between countries?
• Education is the single most important factor in the development of a country.
• The destruction of the world’s forests is inevitable as our need for land and food grows.
• A vegetarian diet is as healthy as a diet containing meat.
• If children behave badly, should their parents accept responsibility and also be punished?
• In what ways has information technology changed work and working practices in the past 10 years?
• Should government intervene in the rights of the individual with regard to family planning?
• In your opinion what factors contribute to a good movie?
• Most high level jobs are done by men. Should the government encourage a certain percentage of these jobs to be reserved for women?
• News editors should decide what to broadcast on TV and what to print in newspapers.
• Should developing countries concentrate on improving industrial skills or should they promote education first?
• Should money be spent on space exploration?
• Should retirement be compulsory at 65 years of age?
• Should rich countries forgive all debts for poor countries?
• Should rich countries pay more for environmental damage?
• Should sports classes be dropped in secondary school so students can concentrate on academic subjects?
• Should the same laws which prohibit the sale and consumption of heroin be applied to tobacco?
• To what extent should universities function as training grounds for employment?
• To what extent should university courses be geared to the economic needs of society?
• What are factors which are related to academic success in high-school students?
• What should a government do for a country to become successful?
• Free meals should be provided in every school.
• Citizens should be taxed a percentage to send towards medical research.
• All motor vehicles should be pushed towards electric power.
• Prisoners should be used in the workforce.
• Dieting does more harm than good.
• Chivalry has no place in modern society.
• Sexism is still a major problem in the workplace.
• Government welfare is an excuse for laziness.
• Capitalism is another name for evil.
• National security is an excuse for war.
• 9/11 was an excuse for continuous war.
• Privacy is a luxury not a right.
• The age of consent should be raised.
• The federal government should control the laws of each state.
• Average workplace hours are too long.
• Oppressive regimes shouldn’t be given any monetary aid.
• The death penalty should be reintroduced.
• All people should be allowed to strike.
• The music industry needs to get with the times.
• A college education needs to be about preparing for the world of work.
• There are too many degree options in colleges.
• All citizens should speak a second language.
• People should be encouraged to holiday abroad.
• Restrictions on fuel consumption need to be implemented.
• People should be encouraged to start their own businesses.
• All citizens should dedicate an hour a week to community service.
• Cheating on an examination should be a criminal offense.
• Pornography should be illegal.
• Brothels should be legalised.
• All states should gain equal representation in elections.
• Presidential elections should be held every five years.
• The restriction on consecutive presidential terms should be removed.
• Financial aid shouldn’t be given to people with a criminal record.
• People should have a bigger say in how the country is run.
• The military needs to see major cuts.
• An emphasis on sport in college should be removed.
• Social Security Numbers should be abolished.
• Elderly people shouldn’t drive.
• The rich should pay more tax.
• Tax avoidance should be clamped down upon.
• Essays are not an accurate reflection of a student’s ability.
• There are too many people in the U.S.
• Immigration caps should be tightened.
• Should people be able to choose to have health care or not?
• Are we too dependent on foreign oil?
• Is the education policy ‘No Child Left behind’ working?
• The media affects young children’s minds
• Does the ‘old boy network’ still exist?
• Should prostitution be legalized?
• Divorced parents should always share custody of their children
• Social media is ruining relationships
• Convicted prisoners have a better life in prison than out
• Society and laws are too lenient on Child Sex offenders
• Should racial profiling be legal?
• Are Americans sexual prudes?
• Is euthanasia inhumane?
• Is Michael Jordan the best basketball player of all time?
• Should people have to take a test to become parents?
• Italians are healthier because they drink red wine
• Are humans solely responsible for GlobalWarming?
• Cheating helps children learn.
• Are vampires real or only in the novels characters?
• File-sharing programs on the Internet should/ not be banned.
• What is the relationship between illegal immigration and crime
• People who download from file sharing websites should be prosecuted.
• Rich people should be allowed to pay off their crimes.
• Corruption in society is an unstoppable force.
• Doctors should learn about religion before practicing.
• Rationing of fuel is a good idea.
• Sodomy isn’t a sin.
• Political figures are out of touch with society.
• Public figures should be struck off if they break the law.
• All men and women should complete a year of civil service.
• Community service isn’t a punishment.

509 Informative Speech Ideas and Topics

243 Easy and Simple Speech Topics

7 thoughts on “613 Original Argumentative Speech Topics Ideas”

can money buy happiness?

I like this page

I think you’re ideas are from the far left, the “topics” you have are just so one sided im yawning just reading them. COME ON!

Most of these “topics” you list aren’t original. I’ve heard these be argued on the news and in class many times before. Only about 10 of these topics even peaked my interest.

Stand up for what is right even if you stand alone

how does one have a pet?

Only 7 of these actually had me thinking. Some aren’t even original. I’ve seen the ‘Should the death penalty exist’ on almost every single site I’ve tried before this.

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Learning Objectives

• Identify common persuasive strategies.
• Explain how speakers develop ethos.
• Explain how speakers appeal to logos and pathos.
• Explain how cognitive dissonance works as a persuasive strategy.
• Explain the relationship between motivation and appeals to needs as persuasive strategies.

Do you think you are easily persuaded? If you are like most people, you aren’t swayed easily to change your mind about something. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. We will learn about nine persuasive strategies that you can use to more effectively influence audience members’ beliefs, attitudes, and values. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs.

Ethos, Logos, and Pathos

Ethos, logos, and pathos were Aristotle’s three forms of rhetorical proof, meaning they were primary to his theories of persuasion. Ethos refers to the credibility of a speaker and includes three dimensions: competence, trustworthiness, and dynamism. The two most researched dimensions of credibility are competence and trustworthiness (Stiff & Mongeau, 2003).

Competence refers to the perception of a speaker’s expertise in relation to the topic being discussed. A speaker can enhance their perceived competence by presenting a speech based in solid research and that is well organized and practiced. Competent speakers must know the content of their speech and be able to effectively deliver that content. Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a nonmanipulative way. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. In terms of content, trustworthy speakers consider the audience throughout the speech-making process, present information in a balanced way, do not coerce the audience, cite credible sources, and follow the general principles of communication ethics. In terms of personality, trustworthy speakers are also friendly and warm (Stiff & Mongeau, 2003).

Dynamism refers to the degree to which audience members perceive a speaker to be outgoing and animated (Stiff & Mongeau, 2003). Two components of dynamism are charisma and energy. Charisma refers to a mixture of abstract and concrete qualities that make a speaker attractive to an audience. Charismatic people usually know they are charismatic because they’ve been told that in their lives, and people have been attracted to them.

Dynamic speakers develop credibility through their delivery skills.

City Temple SDA Church, Dallas, Texas – Februrary 2, 2013, Oakwood University, Dynamic Priase – CC BY-SA 2.0.

Unfortunately, charisma is difficult to intentionally develop, and some people seem to have a naturally charismatic personality, while others do not. Even though everyone can’t embody the charismatic aspect of dynamism, the other component of dynamism, energy, is something that everyone can tap into. Communicating enthusiasm for your topic and audience by presenting relevant content and using engaging delivery strategies such as vocal variety and eye contact can increase your dynamism.

Logos refers to the reasoning or logic of an argument. The presence of fallacies would obviously undermine a speaker’s appeal to logos. Speakers employ logos by presenting credible information as supporting material and verbally citing their sources during their speech. Using the guidelines from our earlier discussion of reasoning will also help a speaker create a rational appeal. Research shows that messages are more persuasive when arguments and their warrants are made explicit (Stiff & Mongeau, 2003). Carefully choosing supporting material that is verifiable, specific, and unbiased can help a speaker appeal to logos. Speakers can also appeal to logos by citing personal experience and providing the credentials and/or qualifications of sources of information (Cooper & Nothstine, 1996). Presenting a rational and logical argument is important, but speakers can be more effective persuaders if they bring in and refute counterarguments. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). In short, by clearly showing an audience why one position is superior to another, speakers do not leave an audience to fill in the blanks of an argument, which could diminish the persuasive opportunity.

Pathos refers to emotional appeals. Aristotle was suspicious of too much emotional appeal, yet this appears to have become more acceptable in public speaking. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. Reading in the paper that a house was burglarized may get your attention, but think about how different your reaction would be if you found out it was your own home. Intentionally stirring someone’s emotions to get them involved in a message that has little substance would be unethical. Yet such spellbinding speakers have taken advantage of people’s emotions to get them to support causes, buy products, or engage in behaviors that they might not otherwise, if given the chance to see the faulty logic of a message.

Effective speakers should use emotional appeals that are also logically convincing, since audiences may be suspicious of a speech that is solely based on emotion. Emotional appeals are effective when you are trying to influence a behavior or you want your audience to take immediate action (Stiff & Mongeau, 2003). Emotions lose their persuasive effect more quickly than other types of persuasive appeals. Since emotions are often reactionary, they fade relatively quickly when a person is removed from the provoking situation (Fletcher, 2001).

Emotional appeals are also difficult for some because they require honed delivery skills and the ability to use words powerfully and dramatically. The ability to use vocal variety, cadence, and repetition to rouse an audience’s emotion is not easily attained. Think of how stirring Martin Luther King Jr.’s “I Have a Dream” speech was due to his ability to evoke the emotions of the audience. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. Using concrete and descriptive examples can paint a picture in your audience member’s minds. Speakers can also use literal images, displayed using visual aids, to appeal to pathos.

Speakers should strive to appeal to ethos, logos, and pathos within a speech. A speech built primarily on ethos might lead an audience to think that a speaker is full of himself or herself. A speech full of facts and statistics appealing to logos would result in information overload. Speakers who rely primarily on appeals to pathos may be seen as overly passionate, biased, or unable to see other viewpoints.

Review of Ethos, Logos, and Pathos

• appearing competent, trustworthy, and dynamic;
• sharing their credentials and/or relevant personal experience;
• presenting a balanced and noncoercive argument;
• citing credible sources;
• using appropriate language and grammar;
• being perceived as likable; and
• appearing engaged with the topic and audience through effective delivery.
• presenting factual, objective information that serves as reasons to support the argument;
• presenting a sufficient amount of relevant examples to support a proposition;
• deriving conclusions from known information; and
• using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies.
• using vivid language to paint word pictures for audience members;
• providing lay testimony (personal stories from self or others);
• using figurative language such as metaphor, similes, and personification; and
• using vocal variety, cadence, and repetition.

Dissonance, Motivation, and Needs

Aristotle’s three rhetorical proofs—ethos, logos, and pathos—have been employed as persuasive strategies for thousands of years. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. The psychologically based persuasive appeals we will discuss are cognitive dissonance, positive and negative motivation, and appeals to needs.

Cognitive Dissonance

If you’ve studied music, you probably know what dissonance is. Some notes, when played together on a piano, produce a sound that’s pleasing to our ears. When dissonant combinations of notes are played, we react by wincing or cringing because the sound is unpleasant to our ears. So dissonance is that unpleasant feeling we get when two sounds clash. The same principle applies to cognitive dissonance , which refers to the mental discomfort that results when new information clashes with or contradicts currently held beliefs, attitudes, or values. Using cognitive dissonance as a persuasive strategy relies on three assumptions: (1) people have a need for consistency in their thinking; (2) when inconsistency exists, people experience psychological discomfort; and (3) this discomfort motivates people to address the inconsistency to restore balance (Stiff & Mongeau, 2003). In short, when new information clashes with previously held information, there is an unpleasantness that results, as we have to try to reconcile the difference.

Cognitive dissonance isn’t a single-shot persuasive strategy. As we have learned, people are resistant to change and not easy to persuade. While we might think that exposure to conflicting information would lead a rational person to change his or her mind, humans aren’t as rational as we think.

New, larger, and more graphic warning labels on cigarette packaging are meant to induce cognitive dissonance.

Mettamatt – Smoking ad campaign – CC BY-SA 2.0.

There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Some frequently used strategies to resolve cognitive dissonance include discrediting the speaker or source of information, viewing yourself as an exception, seeking selective information that supports your originally held belief, or intentionally avoiding or ignoring sources of cognitive dissonance (Cooper & Nothstine, 1996). As you can see, none of those actually results in a person modifying their thinking, which means persuasive speech goals are not met. Of course, people can’t avoid dissonant information forever, so multiple attempts at creating cognitive dissonance can actually result in thought or behavior modification.

Positive and Negative Motivation

Positive and negative motivation are common persuasive strategies used by teachers, parents, and public speakers. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. We’ve already learned the importance of motivating an audience to listen to your message by making your content relevant and showing how it relates to their lives. We also learned an organizational pattern based on theories of motivation: Monroe’s Motivated Sequence. When using positive motivation , speakers implicitly or explicitly convey to the audience that listening to their message or following their advice will lead to positive results. Conversely, negative motivation implies or states that failure to follow a speaker’s advice will result in negative consequences. Positive and negative motivation as persuasive strategies match well with appeals to needs and will be discussed more next.

Appeals to Needs

Maslow’s hierarchy of needs states that there are several layers of needs that human beings pursue. They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). Since these needs are fundamental to human survival and happiness, tapping into needs is a common persuasive strategy. Appeals to needs are often paired with positive or negative motivation, which can increase the persuasiveness of the message.

Figure 11.3 Maslow’s Hierarchy of Needs

Physiological needs form the base of the hierarchy of needs. The closer the needs are to the base, the more important they are for human survival. Speakers do not appeal to physiological needs. After all, a person who doesn’t have food, air, or water isn’t very likely to want to engage in persuasion, and it wouldn’t be ethical to deny or promise these things to someone for persuasive gain. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Self-actualization refers to our need to achieve our highest potential, and these needs are much more intrapersonal than the others. We achieve our highest potential through things that are individual to us, and these are often things that we protect from outsiders. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. These are often things we do by ourselves and for ourselves, so I like to think of this as sacred ground that should be left alone. Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs.

We satisfy our safety needs when we work to preserve our safety and the safety of our loved ones. Speakers can combine appeals to safety with positive motivation by presenting information that will result in increased safety and security. Combining safety needs and negative motivation, a speaker may convey that audience members’ safety and security will be put at risk if the speaker’s message isn’t followed. Combining negative motivation and safety needs depends on using some degree of fear as a motivator. Think of how the insurance industry relies on appeals to safety needs for their business. While this is not necessarily a bad strategy, it can be done more or less ethically.

Ethics of Using Fear Appeals

• Do not overuse fear appeals.
• The threat must be credible and supported by evidence.
• Empower the audience to address the threat.

I saw a perfect example of a persuasive appeal to safety while waiting at the shop for my car to be fixed. A pamphlet cover with a yellow and black message reading, “Warning,” and a stark black and white picture of a little boy picking up a ball with the back fender of a car a few feet from his head beckoned to me from across the room. The brochure was produced by an organization called Kids and Cars, whose tagline is “Love them, protect them.” While the cover of the brochure was designed to provoke the receiver and compel them to open the brochure, the information inside met the ethical guidelines for using fear appeals. The first statistic noted that at least two children a week are killed when they are backed over in a driveway or parking lot. The statistic is followed by safety tips to empower the audience to address the threat. You can see a video example of how this organization effectively uses fear appeals in Video 11.1.

Video Clip 11.1

Kids and Cars: Bye-Bye Syndrome

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This video illustrates how a fear appeal aimed at safety needs can be persuasive. The goal is to get the attention of audience members and compel them to check out the information the organization provides. Since the information provided by the organization supports the credibility of the threat, empowers the audience to address the threat, and is free, this is an example of an ethical fear appeal.

Our social needs relate to our desire to belong to supportive and caring groups. We meet social needs through interpersonal relationships ranging from acquaintances to intimate partnerships. We also become part of interest groups or social or political groups that help create our sense of identity. The existence and power of peer pressure is a testament to the motivating power of social needs. People go to great lengths and sometimes make poor decisions they later regret to be a part of the “in-group.” Advertisers often rely on creating a sense of exclusivity to appeal to people’s social needs. Positive and negative motivation can be combined with social appeals. Positive motivation is present in messages that promise the receiver “in-group” status or belonging, and negative motivation can be seen in messages that persuade by saying, “Don’t be left out.” Although these arguments may rely on the bandwagon fallacy to varying degrees, they draw out insecurities people have about being in the “out-group.”

We all have a need to think well of ourselves and have others think well of us, which ties to our self-esteem needs . Messages that combine appeals to self-esteem needs and positive motivation often promise increases in respect and status. A financial planner may persuade by inviting a receiver to imagine prosperity that will result from accepting his or her message. A publicly supported radio station may persuade listeners to donate money to the station by highlighting a potential contribution to society. The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. While it may seem shallow to entertain such ego needs, they are an important part of our psychological makeup. Unfortunately, some sources of persuasive messages are more concerned with their own gain than the well-being of others and may take advantage of people’s insecurities in order to advance their persuasive message. Instead, ethical speakers should use appeals to self-esteem that focus on prosperity, contribution, and attractiveness in ways that empower listeners.

Review of Persuasive Strategies

• Ethos. Develops a speaker’s credibility.
• Logos. Evokes a rational, cognitive response from the audience.
• Pathos. Evokes an emotional response from the audience.
• Cognitive dissonance. Moves an audience by pointing out inconsistencies between new information and their currently held beliefs, attitudes, and values.
• Positive motivation. Promises rewards if the speaker’s message is accepted.
• Negative motivation. Promises negative consequences if a speaker’s message is rejected.
• Appeals to safety needs. Evokes an audience’s concern for their safety and the safety of their loved ones.
• Appeals to social needs. Evokes an audience’s need for belonging and inclusion.
• Appeals to self-esteem needs. Evokes an audience’s need to think well of themselves and have others think well of them, too.

“Getting Competent”

Identifying Persuasive Strategies in Mary Fisher’s “Whisper of AIDS” Speech

Mary Fisher’s speech at the 1992 Republican National Convention, “A Whisper of AIDS,” is one of the most moving and powerful speeches of the past few decades. She uses, more than once, all the persuasive strategies discussed in this chapter. The video and transcript of her speech can be found at the following link: http://www.americanrhetoric.com/speeches/maryfisher1992rnc.html . As you watch the speech, answer the following questions:

• Ethos. List specific examples of how the speaker develops the following dimensions of credibility: competence, trustworthiness, and dynamism.
• Logos. List specific examples of how the speaker uses logic to persuade her audience.
• Pathos. How did the speaker appeal to emotion? What metaphors did she use? What other communicative strategies (wording, imagery, etc.) appealed to your emotions?
• List at least one example of how the speaker uses positive motivation.
• List at least one example of how the speaker uses negative motivation.
• List at least one example of how the speaker appeals to safety needs.
• List at least one example of how the speaker appeals to social needs.
• List at least one example of how the speaker utilizes cognitive dissonance.

Sample Persuasive Speech

Title: Education behind Bars Is the Key to Rehabilitation

General purpose: To persuade

Specific purpose : By the end of my speech, my audience will believe that prisoners should have the right to an education.

Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society.

Introduction

Attention getter: “We must accept the reality that to confine offenders behind walls without trying to change them is an expensive folly with short-term benefits—winning battles while losing the war.” These words were spoken more than thirty years ago by Supreme Court Justice Warren Burger, and they support my argument today that prisoners should have access to education.

Introduction of topic: While we value education as an important part of our society, we do not value it equally for all. Many people don’t believe that prisoners should have access to an education, but I believe they do.

Credibility and relevance: While researching this topic, my eyes were opened up to how much an education can truly affect a prisoner, and given my desire to be a teacher, I am invested in preserving the right to learn for everyone, even if they are behind bars. While I know from our audience analysis activity that some of you do not agree with me, you never know when this issue may hit close to home. Someday, someone you love might make a mistake in their life and end up in prison, and while they are there I know you all would want them to receive an education so that when they get out, they will be better prepared to make a contribution to society.

Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education.

Transition: First I’ll explain why prisoners need access to education.

• His claim is supported by data collected directly from prisoners, 94 percent of whom identify education as a personal reentry need—ranking it above other needs such as financial assistance, housing, or employment.
• Despite the fact that this need is clearly documented, funding for adult and vocational education in correctional education has decreased.
• According to statistics from 2010, as cited in the Corrections Today article, approximately 40 percent of state prison inmates did not complete high school, as compared to 19 percent of the general population.
• Additionally, while about 48 percent of the general public have taken college classes, only about 11 percent of state prisoners have.
• At the skill level, research from the United Kingdom, cited in the 2003 article from Studies in the Education of Adults titled “Learning behind Bars: Time to Liberate Prison Education,” rates of illiteracy are much higher among the prison population than the general population, and there is a link between poor reading skills and social exclusion that may lead people to antisocial behavior.
• The article from Studies in the Education of Adults that I just cited states that prisoners are often treated as objects or subjected to objectifying labels like “ addict , sexual offender , and deviant .”
• While these labels may be accurate in many cases, they do not do much to move the prisoner toward rehabilitation.
• The label student , however, has the potential to do so because it has positive associations and can empower the prisoner to make better choices to enhance his or her confidence and self-worth.

Transition: Now that I’ve established the need for prisoner education, let’s examine how we can meet that need.

• Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for certain skills such as reading or math.
• While these are useful programs, prisoner education shouldn’t be limited to or focused on those with the least amount of skills.
• The article notes that even prisoners who have attended or even graduated from college may benefit from education, as they can pursue specialized courses or certifications.
• These courses will teach prisoners basic reading, writing, and math skills that may be lacking.
• Since there is a stigma associated with a lack of these basic skills, early instruction should be one-one-one or in small groups.
• The second tier should prepare prisoners who have not completed the equivalent of high school to progress on to a curriculum modeled after that of most high schools, which will prepare them for a GED.
• Basic general education goals include speaking, writing, listening, reading, and math.
• Once these general education requirements have been met, prisoners should be able to pursue specialized vocational training or upper-level college courses in a major of study, which may need to be taken online through distance learning, since instructors may not be available to come to the actual prisons to teach.
• Some population-specific areas of study that wouldn’t be covered in a typical classroom include drug treatment and anger management.
• Life skills such as budgeting, money management, and healthy living can increase confidence.
• Classes that focus on social skills, parenting, or relational communication can also improve communication skills and relational satisfaction; for example, workshops teaching parenting skills have been piloted to give fathers the skills needed to more effectively communicate with their children, which can increase feelings of self-worth.
• Under the supervision of faculty and/or staff, prisoners could be given the task of organizing an outside speaker to come to the prison or put together a workshop.
• Students could also organize a debate against students on the outside, which could allow the prisoners to interact (face-to-face or virtually) with other students and allow them to be recognized for their academic abilities.
• Even within the prison, debates, trivia contests, paper contests, or speech contests could be organized between prisoners or between prisoners and prison staff as a means of healthy competition.
• Finally, prisoners who are successful students should be recognized and put into peer-mentoring roles, because, as Behan states in the article, “a prisoner who…has had an inspirational learning experience acts as a more positive advocate for the school than any [other method].”

Transition: The model for prisoner education that I have just outlined will have many benefits.

• The article I just cited from the Journal of Correctional Education states that the self-reflection and critical thinking that are fostered in an educational setting can help prisoners reflect on how their actions affected them, their victims, and/or their communities, which may increase self-awareness and help them better reconnect with a civil society and reestablish stronger community bonds.
• The Corrections Today article also notes that prisoners who completed a GED reoffended at a rate 20 percent lower than the general prison population, and those that completed a college degree reoffended at a rate 44 percent lower than the general prison population.
• Simply put, according to the article in the Studies in the Education of Adults I cited earlier, the skills gained through good prison education programs make released prisoners more desirable employees, which increases their wages and helps remove them from a negative cycles of stigma and poverty that led many of them to crime in the first place.
• Further, the ability to maintain consistent employment has been shown to reduce the rate of reoffending.
• An entry on eHow.com by Kinney about the benefits of prisoners getting GEDs notes that a successful educational program in a prison can create a more humane environment that will positively affect the officers and staff as well.
• Such programs also allow prisoners to do more productive things with their time, which lessens violent and destructive behavior and makes prison workers’ jobs safer.
• Giving prisoners time-off-sentence credits for educational attainment can help reduce the prison population, as eligible inmates are released earlier because of their educational successes.
• As noted by the Corrections Today article, during the 2008–9 school year the credits earned by prisoners in the Indiana system led to more than $68 million dollars in avoided costs.

Transition to conclusion and summary of importance: In closing, it’s easy to see how beneficial a good education can be to a prisoner. Education may be something the average teenager or adult takes for granted, but for a prisoner it could be the start of a new life.

Review of main points: There is a clear need for prisoner education that can be met with a sound curriculum that will benefit prisoners, those who work in prisons, and society at large.

Closing statement: While education in prisons is still a controversial topic, I hope you all agree with me and Supreme Court Justice Burger, whose words opened this speech, when we say that locking a criminal away may offer a short-term solution in that it gets the criminal out of regular society, but it doesn’t better the prisoner and it doesn’t better us in the long run as a society.

Bayliss, P. (2003). Learning behind bars: Time to liberate prison education. Studies in the Education of Adults, 35 (2), 157–172.

Behan, C. (2007). Context, creativity and critical reflection: Education in correctional institutions. Journal of Correctional Education, 58 (2), 157–169.

Foley, R. (2004). Correctional education: Characteristics of academic programs serving incarcerated adults. Journal of Correctional Education, 55 (1), 6–21.

Kinney, A. (2011). What are the benefits of inmates getting GEDs? Ehow.com . Retrieved from http://www.ehow.com/list_6018033_benefits-inmates-getting-geds_.html

Steurer, S. J., Linton, J., Nally, J., & Lockwood, S. (2010). The top-nine reasons to increase correctional education programs. Corrections Today, 72 (4), 40–43.

Key Takeaways

• Ethos refers to the credibility of a speaker and is composed of three dimensions: competence, trustworthiness, and dynamism. Speakers develop ethos by being prepared, citing credible research, presenting information in a nonmanipulative way, and using engaging delivery techniques.
• Logos refers to the reasoning or logic of an argument. Speakers appeal to logos by presenting factual objective information, using sound reasoning, and avoiding logical fallacies.
• Pathos refers to emotional appeals. Speakers appeal to pathos by using vivid language, including personal stories, and using figurative language.
• Cognitive dissonance refers to the mental discomfort that results from new information clashing with currently held beliefs, attitudes, or values. Cognitive dissonance may lead a person to be persuaded, but there are other ways that people may cope with dissonance, such as by discrediting the speaker, seeking out alternative information, avoiding sources of dissonance, or reinterpreting the information.
• Speakers can combine positive and negative motivation with appeals to safety, social, or self-esteem needs in order to persuade.
• Ethos, or credibility, is composed of three dimensions: competence, trustworthiness, and dynamism. Of those dimensions, which is most important for you when judging someone’s credibility and why?
• Recount a time when you experienced cognitive dissonance. What was the new information and what did it clash with? What coping strategies, of the ones discussed in the chapter, did you use to try to restore cognitive balance?
• How ethical do you think it is for a speaker to rely on fear appeals? When do fear appeals cross the line?
• Imagine that you will be delivering a persuasive speech to a group of prospective students considering attending your school. What could you say that would appeal to their safety needs? Their social needs? Their self-esteem needs?

Cooper, M. D., and William L. Nothstine, Power Persuasion: Moving an Ancient Art into the Media Age (Greenwood, IN: Educational Video Group, 1996), 48.

Fletcher, L., How to Design and Deliver Speeches , 7th ed. (New York: Longman, 2001), 342.

Maslow, A. H., “A Theory of Human Motivation,” Psychological Review 50 (1943): 370–96.

Stiff, J. B., and Paul A. Mongeau, Persuasive Communication , 2nd ed. (New York: Guilford Press, 2003), 105.

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