a keynote speech meaning

What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

Find Out Exactly How Much You Could Make As a Paid Speaker

Use The Official Speaker Fee Calculator to tell you what you should charge for your first (or next) speaking gig — virtual or in-person! 

Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking. Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

Free Download: 6 Proven Steps to Book More Paid Speaking Gigs in 2024​

Download our 18-page guide and start booking more paid speaking gigs today!

FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking!

• Last Updated: March 22, 2024

Explore Related Resources

Learn How You Could Get Your First (Or Next) Paid Speaking Gig In 90 Days or Less

We receive thousands of applications every day, but we only work with the top 5% of speakers .

Book a call with our team to get started — you’ll learn why the vast majority of our students get a paid speaking gig within 90 days of finishing our program .

If you’re ready to control your schedule, grow your income, and make an impact in the world – it’s time to take the first step. Book a FREE consulting call and let’s get you Booked and Paid to Speak ® .

About The Speaker Lab

We teach speakers how to consistently get booked and paid to speak.  Since 2015, we’ve helped thousands of speakers find clarity, confidence, and a clear path to make an impact.

Get Started

Let's connect.

[email protected]

Copyright ©2023 The Speaker Lab. All rights reserved.

• PRO Courses Guides New Tech Help Pro Expert Videos About wikiHow Pro Upgrade Sign In
• EDIT Edit this Article
• EXPLORE Tech Help Pro About Us Random Article Quizzes Request a New Article Community Dashboard This Or That Game Popular Categories Arts and Entertainment Artwork Books Movies Computers and Electronics Computers Phone Skills Technology Hacks Health Men's Health Mental Health Women's Health Relationships Dating Love Relationship Issues Hobbies and Crafts Crafts Drawing Games Education & Communication Communication Skills Personal Development Studying Personal Care and Style Fashion Hair Care Personal Hygiene Youth Personal Care School Stuff Dating All Categories Arts and Entertainment Finance and Business Home and Garden Relationship Quizzes Cars & Other Vehicles Food and Entertaining Personal Care and Style Sports and Fitness Computers and Electronics Health Pets and Animals Travel Education & Communication Hobbies and Crafts Philosophy and Religion Work World Family Life Holidays and Traditions Relationships Youth
• Browse Articles
• Learn Something New
• Quizzes Hot
• This Or That Game
• Train Your Brain
• Explore More
• Support wikiHow
• About wikiHow
• Log in / Sign up
• Education and Communications
• Communication Skills
• Public Speaking
• Speechwriting

How to Write a Keynote Speech

Last Updated: October 28, 2022 Fact Checked

This article was co-authored by Lynn Kirkham . Lynn Kirkham is a Professional Public Speaker and Founder of Yes You Can Speak, a San Francisco Bay Area-based public speaking educational business empowering thousands of professionals to take command of whatever stage they've been given - from job interviews, boardroom talks to TEDx and large conference platforms. Lynn was chosen as the official TEDx Berkeley speaker coach for the last four years and has worked with executives at Google, Facebook, Intuit, Genentech, Intel, VMware, and others. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 106,766 times.

A good keynote speech is gripping and inspiring. It sets the tone for the event, program, or conference, and it can really unify the audience. If you’ve been invited to write and give a keynote speech (congrats!), you might not be sure where to start, or maybe you’re looking for tips to elevate your speech to the next level. Either way, we’ve got you covered! This article will walk you through how to craft a memorable keynote speech from start to finish.

Brainstorming Ideas for the Keynote Speech

• If there is a theme of the event, you may use this as your purpose or inspiration for the speech. For example, if the theme of the event is “Social Responsibility,” the purpose of your speech may be to explore your experiences with social responsibility on a professional and personal level.

• For example, if your audience is within an age range of 20-30 and are social responsibility advocates, you may make the speech light, engaging, and full of specialized language that you know your audience will understand.

• For example, if you are writing a speech around the theme of social responsibility, you may focus on three key points: the history of social responsibility, the current state of social responsibility, and where social responsibility is headed next.

• You can find the top keynote speeches of 2016 at https://www.bigspeak.com/best-keynote-speakers-of-2016 .

Crafting the Keynote Speech

• For example, if you are writing a keynote speech on diversity in the classroom, you may tell a story about a student of color that you worked with in your classroom as a teacher.
• You may also look in the news for a story about a student of color who publicly spoke out about difficulties with diversity in the classroom, preferably a news story based in your area or country.

• For example, if the purpose of your speech is to discuss social responsibility in the corporate world, you may open with a fact about how consumers tend to buy more if a brand is socially responsible.

• For example, your purpose may appear as, “I am here today to talk to you about social responsibility, the theme of this conference and the theme of much of my professional work.”

• For example, you may make a funny aside that is self-deprecating, such as, “I wasn’t always a great teacher. Sometimes, I was known as the fun teacher or the angry teacher. Not always the great one.”

• For example, you may highlight terms like “unity,” “engagement,” and “social consciousness” in your speech by returning to them at least twice. You may begin the speech by mentioning these terms and then return to them again later in the speech.

• For example, you may use a funny saying that you use with your students in your classroom in the speech. Or you may use less formal words and terms to keep the tone of the speech conversational.

• For example, you may have a call to action that refers to the story or fact you used at the beginning of your speech: “Just like my student who reached out to a peer in need, I ask you all now to be vulnerable, to try to reach out to someone in your community who needs help.”

Polishing the Keynote Speech

• When you read the speech aloud, notice if you skip over any words. You may be able to remove any words you skip over for flow.
• If you read the speech aloud to others, you can ask them for feedback. Ask them if they found any parts of the speech boring or hard to follow. Be open to getting constructive feedback on the speech so it is at its best.

• Correct punctuation is especially important if you are going to read the speech aloud to an audience, as the punctuation will tell you when to pause or take a breath. Often, a comma means pausing in your speech and a period means taking a short breath.

• If there is a time constraint for the speech, you should also time yourself reading the speech to confirm it is within the limit.

Expert Q&A

You Might Also Like

• ↑ https://writingcenter.unc.edu/tips-and-tools/brainstorming/
• ↑ Lynn Kirkham. Public Speaking Coach. Expert Interview. 20 November 2019.
• ↑ http://www.huffingtonpost.com/mitch-ditkoff/post_3868_b_1868754.html
• ↑ https://professional.dce.harvard.edu/blog/10-tips-for-improving-your-public-speaking-skills/
• ↑ https://www.toastmasters.org/Magazine/Articles/Six-Rules-of-Humor
• ↑ https://www.forbes.com/sites/jeffschmitt/2013/07/16/10-keys-to-writing-a-speech/#25d3cdba4fb7
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/11-2-steps-of-a-conclusion/
• ↑ https://writingcenter.unc.edu/tips-and-tools/reading-aloud/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/editing-and-proofreading-techniques

About This Article

A good keynote speech is inspiring and can set the tone for an entire event. Start your speech with an engaging anecdote to grab your listeners' attention. The story can be from your own experience and should relate to the topic of the event. Then, tell your audience what the purpose of your speech is. You might say something like, “I am here to talk to you today about social responsibility, which is the theme of the conference and the theme of my professional work." Use a little humor and a light-hearted tone to keep the speech engaging and make it more memorable. Make sure to write the speech along the lines of how you normally talk so it sounds natural when read out loud. At the end of your speech, finish with a strong call to action. This part of the speech should compel listeners to do something to help the cause. For example, if you're giving a speech for a humane society, you may encourage listeners to volunteer at their local shelter. To learn how to polish your keynote speech, read more from our Writing co-author! Did this summary help you? Yes No

• Send fan mail to authors

Reader Success Stories

Habila Abrak

May 6, 2021

Did this article help you?

Abubakar Baba Bashir

Oct 22, 2017

Jacob Babarinde

Jul 3, 2018

Featured Articles

Trending Articles

Watch Articles

• Terms of Use
• Privacy Policy
• Do Not Sell or Share My Info
• Not Selling Info

Get all the best how-tos!

Sign up for wikiHow's weekly email newsletter

Ace the Presentation

Here’s an Excellent Keynote Speech GUIDE: With 2 Great Examples

You’ve probably been asked to give a keynote speech and you are afraid of it. Well, if you’ve never done this before, then there’s no need to panic. Thankfully, you’ve come to the right place. Let’s start with the basics, shall we? 

So, what is a keynote speech? 

Simply put, a keynote speech is usually given to set the theme of the entire event. It is a speech that is generally delivered by an expert, renowned and well-respected individual, depending on the theme of the event.

Being asked to give a keynote speech in front of a large audience can be a little intimidating. However, it’s the greatest honor to be selected as a keynote speaker. That said, you must deliver the best speech you possibly can. 

Now that we’ve covered what a keynote speech is, it’s time to key steps that you should take when preparing a keynote speech. 

Related Article: 7 Basic Elements of Public Speaking

How to prepare a keynote speech

Keynote speeches are very important. With that in mind, it’s one of the best opportunities for you and your business. Therefore, if you’ve been asked to be the keynote speaker, take advantage of such an opportunity. But, first, you will have to prepare your speech: 

1.     Find out the theme for the day

For any first-timer, you will probably be given the theme for the day by the event organizer. But if you are an experienced speaker, I’m sure everyone will applaud anything you say. All the same, both scenarios still require you to plan and organize your thoughts for your speech. 

2.     Outline your presentation

Sadly, most speakers always skip this part. And, it’s usually visible in their delivery and line of thought. The best way to handle this situation is by creating a sort of blueprint for your presentation which will include: 

• Highlight some of the key structural elements, for instance, introduction, conclusion, or even stories. 
• Highlight your key element in the presentation. What do I mean? Start by answering the question-what messages are you using to support your logical key point? 
• Link all the elements together in a systematic sequence
• Also, try mapping out the transition from one key point to the next and ensure that it’s flawless. 

3.     Now fill each section

Following your outline, use keywords to convey a clear message to your audience. This will also help in keeping the audience’s attention. On top of that, it will ensure you have a great flow of thoughts in your presentation. 

Write down the topic you’d like to present. Then go ahead and add principal keywords. Afterwards, write what you derive from each keyword. Thankfully, the structure of your keynote speech will give you a set of new keywords to follow. 

Make sure that you are brief and clear when filling each section. More importantly, don’t crowd up your content. You will also need to ensure you have most of the keywords in your mind. This will save you the time you use to check on your keynote speech instead of maintaining eye contact with the crowd. 

4.     Make the work visually attractive

Without a doubt, you should always ensure that your work has some visual ideas that would be easy to interpret. Add graphs or charts where necessary, but only where necessary. Too much of anything will lead to you losing the attention of your audience. 

5.     Add personal stories

Anecdotes and stories will assist you in illustrating your ideas to the audience. On top of that, it’s the best way to show your research. With stories, you should be able to capture the attention of your audience. Additionally, your audience will be emotionally invested which will differentiate you from nervous and inexperienced speakers. 

Play a game, add a question, or simply just maintain eye contact with your audience. This will help you gain their full attention throughout your speech. 

6.     Finally, rehearse

There’s no shortcut in this section. For you to present a killer speech in front of your audience without sounding nervous is through research. By rehearsing your speech several times, you can understand what it means to your audience and also see places where you can improve your speech. 

Actually, you can even record yourself while giving your keynote speech. That way, you will be able to work on your body language and speaking rate. If you have stage freight, this is a good way to avoid the effects of it. 

Now that you already know how to get ready for your speech, let’s take on how to open a keynote speech. 

The next points of discussion are: how to open a keynote speech, how long should a keynote speech be, and some great examples of keynote speeches. Before digging into that, let me add below some of the top related and interesting articles that can add to what you’re learning from this one. If any of the titles picks your interest, please click and open in a new tab, so you can check them out later. Enjoy!

8 THINGS YOU CAN DO TO ACE ANY JOB INTERVIEW

The happiness when receiving a call marking the job interview gives rise to endless anxiety. After all, it’s only a few minutes to prove your worth, impress the recruiter and seize the opportunity. However, to do well at the job interview, you need to think about what you will say, how you will present yourself,…

TOP 7 Core Interpersonal Skills in Leadership

At any time, a leader is seen as one who guides one or more people to fulfill something stipulated; today, however, we understand that this journey comprises the achievement of results and the evolution, in some way, of all who participate in the process. Leaders are people with high power to inspire those around them,…

An Easy Guide to All 15 Types of Speech

How to open a keynote speech?

I bet you are probably worried about your opening lines in your keynote speech, right? Well, first thing’s first, don’t be in a rush to speak. Before you open your mouth, the attention is usually high at this moment. Therefore, once you arrive up there, pause for a moment. To the audience, you will appear like you are trying to be confident and collected, so use that moment. 

The audience will lean in to try and hear your first few words. And at that moment, the audience will form their first impression of you with the first words you utter. An example of the first opening words include, ‘um, good evening everyone….I’m happy to be here in front of you. I will like to thank you so-so-so-so much…..’

Trust me if you start your speech with these words, the audience will feel like you are repeating words that will sound the same as the conversations they have been trying to avoid. 

To get the full attention of your audience, here are some quick tips on your opening statements. 

NEW PUBLIC SPEAKING BOOK LAUNCH!

Before we go into how to open your keynote speech…

I would like to announce that you can get more insightful tips and how-to’s from our recently launched eBook, now available at Barnes & Noble , at $4.99. We tried to pack it with valuable information and price it below $5 to be as inclusive as possible with our pricing. Click below and Get a Copy!

Key tips on the opening statement in your keynote speech

• Name someone central to your message
• Use a provocative question
• Use a short, pithy quote
• Start with a personal association
• Tell an Interesting and relatable Story
• Paint a picture with your words, and so on…

How long should a keynote speech be?

Usually, the maximum length of the keynote speech depends majorly on the skill of the speaker. Therefore, the minimum length of the keynote speech depends on how long the speaker will need to make an impact on the audience.

You will know when the keynote does not last long enough when the message said by the speaker doesn’t have a deep effect on the audience. Additionally, the length of the keynote speech depends on the time allocated to the event. 

Examples of Excellent Keynote Speeches 

If you follow the instructions above, you won’t even need examples to sharpen your skills. However, here are some of the examples you can check out to give you a deeper understanding of keynote speeches

• Fire Antony speech
• A speech by Briana Scurry

With these two examples, you will be able to draft your speech in no time. 

To wrap it all up…

A keynote speech is an incredible way to get over public speaking and be able to introduce yourself to the audience. It doesn’t matter the number of people in the gathering. Always remember to count every opportunity that comes your way. 

Also, a great speech is not one that strings different elements together-no siree! A great speech is one that weaves them in the minds of the audience in such a way that they are not able to tell the difference between the segments. The speech shouldn’t be repetitive or random. It should be something that you sat down and constructed to perfection. 

Give the audience something that they can remember you by. A speech that will make them concentrate on the best course of action. Someone once told me that, ‘words can change the world’ and I believe it. Now, this is your opportunity to change the world. 

REFERENCES & FURTHER READING

https://business.tutsplus.com/tutorials/what-is-a-keynote-speech–cms-31420

https://www.thebalancesmb.com/how-to-write-a-keynote-speech-2295879

Similar Posts

6 Solid Tips about Making Eye Contact

For most people, their first time addressing a crowd can be so scary and they tend to feel nervous or Jittery. My first time facing the crowd was quite an experience for me. I got on the stage and felt like I needed the ground to open up and take me in. One of the…

How to Analyze an Audience

Do you want to know how to effectively analyze an audience for your public speaking engagements or even work pitches? This skill is crucial in order to ensure that your message resonates with its intended recipient and we will teach you all about how to analyze an audience! To analyze an audience, be aware of…

Smooth Transition in a Speech – 69 Transition Statements

There are times when you listen to a speech and you wonder, how does the speaker relate these two things, or if he jumped topics and you felt completely lost. Knowing how to make a smooth transition in a speech will help you as a speaker to keep your audience engaged and on topic. Any…

7 Ways to Improve Your Verbal and Written Communication Skills

We all know how crucial communication is when it comes to getting ahead in life, whether we’re at school, work, or in our personal relationships. However, few of us are aware of the different types of communication skills – both verbal and written – that will make a real difference to how well we express…

DELIVER AN EFFECTIVE DEBATE AND SPEECH WITH THIS 5-STEP STRATEGY

Delivering a debate and speech is actually different from just writing your debate speech. This is why some people can actually prepare outstanding content for their debate speech and still not ace it, not because there was a lack of quality material but because the debate and speech wasn’t effectively presented.  A poorly researched debate…

Top 41 Famous Speeches IN HISTORY

Speeches have been empowering people for a very long time. They have uplifted the spirits of people and educated them on various topics. There are some famous speeches in history that are considered as one of the best.  Why speeches have such a profound effect on people and become timeless? There are many speeches that do…

Growth Tactics

What is a Keynote Speech: How to Leave a Lasting Impression

Jump To Section

As an event planner or someone responsible for organizing a conference or seminar, you understand the importance of finding the right keynote speaker.

A keynote speech sets the tone for the entire event, leaving a lasting impression on the audience. In this article, we will explore the world of keynote speeches and share insights on how to write and deliver a captivating keynote.

What is a Keynote Speech?

A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event.

It is designed to capture the audience’s attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact on the audience.

The Role of a Keynote Speaker

A keynote speaker plays a crucial role in the success of an event. They are experts in their field, often seasoned speakers who have honed their craft over years of experience.

A keynote speaker not only delivers a thought-provoking speech but also brings a unique perspective, shares personal stories, and engages the audience through humor, emotion, and relatability.

Writing a Captivating Keynote Speech

Writing a compelling keynote speech requires careful planning, organization, and a deep understanding of the audience. Here are some key steps to follow:

Understand Your Audience: Before writing your speech, spend time researching your audience. Who are they? What are their interests, challenges, and goals? Tailor your message to resonate with them.

Define Your Key Message: Every keynote speech should have a central theme or message that you want the audience to take away. Clarify this message and make it memorable.

Craft a Powerful Opening: Grab the audience’s attention from the start with a captivating story, intriguing statistic, or thought-provoking question. This will set the tone and create a sense of anticipation.

Organize Your Speech: Structure your speech logically and engagingly. Begin with an introduction, then move on to key points or stories, and end with a memorable conclusion that reinforces your key message.

Use Personal Stories: Personal stories are a powerful tool to connect with the audience emotionally. Share experiences or anecdotes that relate to your key message and make it relatable to the audience.

Incorporate Visuals: Visual aids such as slides or props can enhance your speech and make it more engaging. Use visuals sparingly to support your key points and avoid overwhelming the audience.

Practice and Rehearse: Delivering a flawless keynote speech requires practice. Rehearse your speech multiple times to ensure smooth delivery, confident body language, and effective use of pauses and intonation.

Engage with the Audience: Interact with the audience throughout your speech. Ask rhetorical questions, encourage participation, and create moments of connection. This will keep the audience engaged and make your speech memorable.

Tips for Giving a Motivational Keynote Address

Giving a keynote speech can be both exciting and nerve-wracking. You have the unique opportunity to captivate an audience, inspire them, and leave a lasting impression. In this section, we’ll share some valuable tips to help you deliver a powerful keynote speech that engages your audience, conveys your message effectively, and ensures a memorable experience.

1. Know Your Audience Inside Out

Understanding your audience is crucial to giving a successful keynote speech. Research their demographics, interests, challenges, and goals. This knowledge helps you tailor your message to resonate with them and ensures that your content is relevant and relatable.

Connect with your audience by addressing their specific needs and aspirations. By showing that you understand them, you’ll build trust and captivate their attention from the start.

2. Craft a Clear and Compelling Key Message

Every great keynote speech has a clear and compelling key message. Define the central theme or idea you want to convey to your audience.

Keep it concise and memorable so that it resonates long after your speech concludes. Your key message should guide the entire structure and content of your speech, ensuring a cohesive and impactful presentation.

3. Start Strong with a Captivating Opening

The beginning of your keynote speech sets the tone for the entire presentation. Capture your audience’s attention from the outset with a powerful, attention-grabbing opening.

Engage them from the first moment with a captivating story, intriguing statistic, or thought-provoking question. A strong opening creates a sense of anticipation and hooks your audience, making them eager to hear more.

4. Structure Your Speech for Impact

A well-structured keynote speech keeps the audience engaged and enhances their understanding of your message. Organize your speech in a logical and impactful manner.

Begin with an introduction that establishes your credibility and builds rapport with the audience. Then, present key points or stories that support your key message. Finally, wrap up with a memorable conclusion that reinforces your main ideas and leaves a lasting imprint on your audience.

5. Use Stories to Connect Emotionally

One of the most powerful tools in a keynote speech is storytelling. Personal stories create an emotional connection between you and your audience. Share experiences or anecdotes that illustrate the key points of your speech.

Make them relatable and highlight the lessons learned. Emotionally compelling stories will leave a lasting impact, making your message memorable and inspiring.

6. Engage and Interact with Your Audience

Keep your audience engaged throughout your keynote speech by actively involving them. Ask rhetorical questions, encourage participation, or create moments of interaction.

This can be in the form of brief audience discussions, polls, or exercises. Interaction fosters connection and helps to break up the presentation, making it more dynamic and enjoyable for your listeners.

7. Utilize Visual Aids Effectively

Visual aids, such as slides or props, can enhance your keynote speech when used effectively. Use visuals sparingly and purposefully to support your key points, helping to reinforce your message visually.

Ensure your visual aids are clear, easy to read, and visually appealing. Remember, your spoken words should always be the main focus, with visual aids serving as supporting elements.

8. Practice, Practice, Practice

Delivering a flawless keynote speech requires practice and rehearsal. Practice speaking your speech out loud multiple times, focusing on your delivery, timing, and body language.

Rehearse in front of a mirror, record yourself, or seek feedback from trusted colleagues or mentors. This process allows you to refine your speech, build confidence, and ensure a smooth and impactful delivery.

9. Embrace Authenticity and Passion

Authenticity and passion are key to delivering a compelling keynote speech. Be true to yourself, speak from the heart, and let your enthusiasm shine through.

Your genuine passion for your topic will captivate and inspire your audience. Avoid trying to mimic someone else’s style or delivery. Embrace your unique voice and let your authenticity be the guiding force behind your speech.

10. Leave a Lasting Impression with a Memorable Conclusion

The way you conclude your keynote speech is just as important as how you start it. Summarize your main points, reiterate your key message, and provide a clear call-to-action for your audience to take away.

End on a high note, leaving your listeners feeling inspired and motivated. A memorable conclusion ensures that your speech lingers in their minds and prompts them to take action.

Finding the Right Keynote Speaker

When hosting a successful event, finding the right keynote speaker is paramount. This individual will not only set the tone for your gathering but also leave a lasting impression on your audience.

In this section, we will delve into the important factors to consider when searching for the perfect keynote speaker who will elevate your event to new heights.

Experience Speaks Volumes

Experience is a key ingredient in the recipe for a successful keynote speech. Look for speakers who have a proven track record of captivating audiences and delivering impactful presentations.

Seek out those who have spoken at similar events or within your industry, as they will have a better understanding of your audience’s needs and interests. Experienced speakers bring a certain expertise and authority that can leave a lasting impression on your attendees.

Expertise in Your Industry

While experience is important, finding a keynote speaker with expertise in your specific industry is a game-changer. These speakers have a deep understanding of the challenges, trends, and opportunities within your field.

They can relate to your audience on a deeper level and provide insights and anecdotes that resonate. By selecting a speaker with industry expertise, you are ensuring that your attendees receive targeted and relevant information that they can apply to their own work or lives.

Communication Skills that Command Attention

A keynote speaker may have an impressive resume and extensive knowledge in your industry, but if they lack communication skills , their impact will be diminished. Look for speakers who possess excellent public speaking abilities.

They should be able to engage the audience, hold their attention, and deliver their message with clarity and conviction. Seek out speakers who can combine storytelling, humor, and audience interaction to create a memorable experience.

Aligning with Your Event’s Goals

Every event has its own unique goals and objectives. When searching for a keynote speaker, it is crucial to find someone who aligns with your event’s overarching purpose. Consider what you want your attendees to take away from the event.

Do you want them to feel inspired, motivated, or educated? Look for speakers whose message and style resonate with your desired outcomes. Review their past performances and testimonials to gauge if they can deliver the results you are seeking.

Recommendations and Reviews

One of the best ways to find a keynote speaker is through recommendations from trusted sources. Industry colleagues, friends, or even professionals who have previously worked with speakers can provide valuable insights and firsthand recommendations.

Additionally, online platforms and speaker bureaus offer reviews and ratings from past clients, allowing you to make an informed decision. By tapping into the experiences of others, you can gain a sense of a speaker’s trustworthiness and suitability for your event.

Interviewing Potential Speakers

Once you have narrowed down your list of potential keynote speakers, it’s time to conduct interviews. This step allows you to assess their compatibility, professionalism, and understanding of your event.

Prepare a list of questions that delve into their experience, approach to speaking, and familiarity with your industry. During the interview, observe their communication style, responsiveness, and willingness to collaborate. A successful partnership with your speaker is essential for a seamless and impactful event.

Reviewing Past Performances

Before making a final decision, take the time to review recordings or videos of the potential speakers’ past performances. This will give you a firsthand glimpse into their presentation style, stage presence, and ability to engage an audience. Look for speakers who exhibit confidence, charisma, and an authentic connection with the audience.

Pay attention to their ability to tell compelling stories, convey key messages, and create an energized atmosphere. Trust your instincts and select a speaker who resonates with you and your event’s vision.

A well-crafted keynote speech has the power to captivate, motivate, and inspire an audience. By understanding your audience, crafting a compelling message, and delivering it with passion and authenticity, you can leave a lasting impression on your audience.

The right keynote speaker can elevate your event, set the tone, and create a memorable experience for attendees. So, take the time to find the perfect fit and unleash the power of a captivating keynote speech.

What Is a Keynote Speech? Plus 5 Steps to Help You Write One.

Eleni Kelakos August 24, 2020 Peak Performance , presentation skills training , public speaking training , speech coaching

You’ve been asked to deliver a keynote speech at an upcoming event.  And while you may be flattered by the request, you have a lot of questions, like: “What is a keynote speech anyway? What makes it different that other presentations?  How long should a keynote speech be? And how do I write a keynote speech

Before I answer those questions, let me congratulate you for having been asked to deliver a keynote speech.  Because being invited to give a keynote speech means that have developed a perspective, a public persona, or a big idea that is interesting enough to be featured in the spotlight. Professionally speaking, you have arrived! 

Typically, keynote speakers are experts in their field.  Some professional keynote speakers, like me and many of my colleagues in the National Speakers Association , are even paid to deliver their keynote speeches. Whether you are paid or not, giving a keynote address is both an honor and a fantastic opportunity to share your expertise what an appreciative audience.

What Is A Keynote Speech?

The answer to “What is a keynote speech?” is inherent in the very language of the question:  The words key and note .  Essentially, a keynote speech is a speech in which you establish and develop a main (key) theme and set an overall tone (note) for the event. Often, the subject of a keynote address or keynote speech is intended to reinforce—and rally the audience around– the event’s chosen theme.  For example, if the theme of an event is performing at your peak as a leader, there is a good chance that the keynote speaker will be delivering a speech that underscores that theme.

Keynote speeches can be informational, inspiring, entertaining, and motivating. The best keynote speeches contain a bit of each those elements, expertly woven together.   

What Makes A Keynote Speech Different Than Other Presentations?

One of the best ways to understand what makes a keynote speech different that other speeches or presentation is to understand what it is not :   A keynote speech is not a speech or presentation in which you teach skills or concepts on a deep, experiential, nuts and bolts level.  It’s a speech in which you are doing most of the work.

If you are asking your audience to do individual or group work in spoken or written form through more than half of your speech,  what you are delivering is either a training program or a workshop, but not a keynote speech.  This is not to say that keynote speeches can’t have interactive elements; many of the best do, but in doses small and simple enough to allow the members audience to ingest the lessons while maintaining a focus on the speaker. Overall, keynote speeches tease out their key theme at a much higher level of focus than more involved, granular, and usually more lengthy workshops, breakout sessions, or training programs ( like these ).

How Long Should A Keynote Speech Be?

A keynote speech is typically thirty to sixty minutes in length. 

Generally speaking, the shorter the keynote speech, the better.  This is especially true when delivering a keynote speech after lunch or dinner, when people are winding down over a meal (or even a cocktail or two) and have a shorter attention span.  Whatever time slot you’ve been given as a keynote speaker, it’s your job to stay within its parameters—even if the event is running late, and you have to shave ten minutes off your keynote speech.

How Do You Write A Keynote Speech?

The question “How do I write a keynote speech” is often the reason thought-leaders, speakers, and business leaders contact me for support in writing one.  Because, if you’ve never put a keynote speech together before, it can be daunting.  As I always tell my online group keynote coaching or individual keynote coaching clients, organizing and crafting a keynote speech is a creative process. This means your keynote speech will often dictate what it needs to be as you’re writing it. You must be willing to nudge it into being, and be patient as it unfolds.

If you’re wondering “So, how do you write a keynote speech?” I suggest you start by asking yourself the following five questions:

• Who are the people the audience you are speaking to? The more you know about your audience, the more you can create a keynote speech that is relevant and of service to them.
• What pain, problem or challenge are you there to shine a light on or solve on behalf of your audience?
• Based on your answers to the first two questions, what is your big idea, the “key note” you are there to expand upon in your keynote speech?
• What are the three main points, lessons, or takeaways you want make (and flesh out with stories, data, and other sticky evidence) that are in support of your big idea, and will make up the body of your keynote speech?
• What can you choose to do to begin and end your keynote speech in a way that is maximally memorable and engaging?

If you are struggling to put together your keynote speech, don’t despair. You don’t have to go it alone. There are professional keynote presentation coaches who can help you turn your big idea into a magical, moving, memorable speech. 

Fill Your Keynote Speech With Who You Are

Whether you write keynote speech by yourself, or with the help of a trusted keynote presentation coach , remember this: The greatest resources you’ve got to draw upon are your unique experiences, expertise, and stories.  Fill your keynote speech with who you are and what you know. Be human and relatable, so your audience can connect more deeply with you.

And when the time comes for you to step up to the podium and give your keynote speech remember: Your words matter. Use your words responsibly. Use your words with intention. Use your words to change your world.  

Need support putting together your signature keynote speech? Check out my Build a Brilliant Keynote Online Group Course .

Would you rather work with me on e -on-one explore my keynote presentation coaching options..

• Cambridge Dictionary +Plus

Meaning of keynote speech in English

Your browser doesn't support HTML5 audio

Examples of keynote speech

Word of the Day

height above sea level

Keeping up appearances (Talking about how things seem)

Learn more with +Plus

• Recent and Recommended {{#preferredDictionaries}} {{name}} {{/preferredDictionaries}}
• Definitions Clear explanations of natural written and spoken English English Learner’s Dictionary Essential British English Essential American English
• Grammar and thesaurus Usage explanations of natural written and spoken English Grammar Thesaurus
• Pronunciation British and American pronunciations with audio English Pronunciation
• English–Chinese (Simplified) Chinese (Simplified)–English
• English–Chinese (Traditional) Chinese (Traditional)–English
• English–Dutch Dutch–English
• English–French French–English
• English–German German–English
• English–Indonesian Indonesian–English
• English–Italian Italian–English
• English–Japanese Japanese–English
• English–Norwegian Norwegian–English
• English–Polish Polish–English
• English–Portuguese Portuguese–English
• English–Spanish Spanish–English
• English–Swedish Swedish–English
• Dictionary +Plus Word Lists
• Business    Noun
• All translations

To add keynote speech to a word list please sign up or log in.

Add keynote speech to one of your lists below, or create a new one.

{{message}}

Something went wrong.

There was a problem sending your report.

Guide to Planning, Writing, and Delivering a Killer Keynote Speech

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Being invited to deliver a keynote address is a great honor.

It’s exhilarating. A compliment to your expertise.

I’m a public speaking coach . A client of mine recently was asked to deliver the keynote address at a large women’s tech event. She was new to public speaking. This was her first high-stakes conference opportunity.

She’s a seasoned leader in an industry with few female colleagues. Although she loves her job, at times her career has been rough. The conference organizers asked her to share her perspective with young women new to the field to help them navigate the inevitable difficulties of being a woman in tech—and also give them advice on how to enjoy the ride.

Her excitement and nervousness were palpable. That’s how it feels when you’re asked to give the keynote.

Being asked means that others value your ideas, thoughts, and vision. You know it’s a big opportunity. A keynote speech provides an opportunity to inspire others like no other.

But if you’ve been asked to share what you’ve experienced throughout your career (or even lifetime) it can be a daunting ask.

With the honor of delivering a keynote comes the responsibility to deliver an address that will inspire your audience to take action.

Table of Contents

What Is a Keynote Speech?

A keynote speech stands above other public speaking opportunities because event organizers make it the highlight of the agenda. Large events often leverage the keynote speaker to attract attendees.

The theme of a keynote is usually set by the event’s theme.

For multi-day events like conferences the keynote is often (but not always) scheduled on the last day. Scheduling the keynote for the end of the event builds excitement and anticipation. Other times the keynote is scheduled near the beginning of an event, and in this case the role of the keynote speaker is to set the tone. Knowing when you’ll be speaking (at the beginning or at the end of the event) impacts the type of keynote speech you should create.

A keynote speaker is usually given a substantial amount of time to speak, often 45 to 60 minutes over dinner. Unlike a shorter presentation, keynote addresses give you a brilliant opportunity to go deep. TO show the breadth of your expertise. To invite your audience along through the ups and downs, ins and outs of a storyline. Your speech can be complex and include unanticipated twists and turns (while of course staying on track with your core message.)

If you’re lost and unsure about how to make your presentation compelling, I can help.

How Long Should A Keynote Be?

There are only a few hard and fast rules about the length of a keynote speech:

• The length of the speech is ultimately dictated by the amount of speaking time allocated by the event organizer.
• The length of the speech should be however long it takes you to clearly and concisely deliver a speech that inspires your audience.

Essentially, just enough time and not too much. 

P ro Tip: The amount of time allocated by the organizers is not always set in stone, especially in the early days of organizing an event. Keep the line of communication open with your organizer. The time frame might be open to adjustment or negotiation.

What Makes a Keynote Speech Compelling and Memorable?

An engaging, inspiring keynote presentation encourages the audience to envision what they are capable of. The best keynote speeches don’t just inform—they compel the audience to take action.

Keep two things top of mind as you plan:

• Focus on one main message (your throughline).
• Put yourself in the hearts and minds of your audience. Think of this as a research project as much as an exercise in empathy. Take the time to learn about what your audience wants to know. Learn how they need to hear it.

Going back to my example, the key message of my client who keynoted at the tech conference was resilience .

How did this key message turn into a speech?

She told funny, heart-wrenching stories, including some stories which were excruciating for her at the time they happened. These stories showed her drive to succeed. She spoke candidly about the problems she had come up against in her career. Then she revealed how she solved these problems and the benefits that transpired. Throughout the whole speech, she tapped back into her key message— resilience.

How Much Time Should You Devote to Preparation?

More time than you think.

I have never had a client tell me, “I wish I had spent less time preparing my keynote.”

They’re always glad they invested a good amount of time. Feeling completely ready in the days leading up to the event is worth it.

Nancy Duarte, the author of Resonate , works with industry giants on their keynote speeches. Duarte recommends you spend 30 hours on content creation for a 1-hour speech. (This doesn’t include building the slide deck or practicing the speech).

Here’s my breakdown of the time it takes to be fully prepared to step on stage to deliver your keynote address:

• 30 hours to research your speech and develop the keynote content
• 30 hours to create your keynote slide deck
• 30 hours of practicing your delivery

90 hours likely seems like a lot of time, but that’s what it takes to create and develop an inspirational, career-boosting keynote.

Your first rough draft will be just that … rough. Keynote speech writing is never a one-and-done process. To really nail it you need to get feedback and let the speech, slide deck, and delivery evolve over time. The results are worth it.

How Much Lead Time Do You Need?

Keynotes are a rich opportunity to give an audience perspective into who you are and what you know.

You should allow for 3 months (and a minimum of 2 months) of lead time before you deliver your keynote.

However, life does not always go according to plan. You may not have a lot of time left to prepare. I offer a presentation coaching service called Crunch Time for when you’ve been asked on short notice (a speaker may have become ill) or you have been consumed with other projects and need support to deliver an engaging speech.

Planning a Keynote Speech: Who is your audience? What is your intention?

Your goal should be to take your body of work and experience and use that to resonate with your audience. Inspire them to action. Your words of wisdom will become part of their life experience and create a legacy which will stick with them for years.

“It’s all about the audience—not about you.” These are wise words I’ve never forgotten, delivered to us on the first day of class of my communication degree.

In my work supporting clients through presentation planning, I’m always checking in to ensure that the audience will be able to understand What’s In It For Them (WIIFT in marketing terms). Remembering to center on WIIFT is crucial. It’s the foundation for a successful keynote.

Your intention is important too—equally important, actually. Why are you giving the keynote? What do you want to have happen because of it? Knowing your own “why” and how it relates to the needs of your audience puts you on track to engage and inspire.

How To Write A Keynote Speech

1. establish your throughline.

After you have a good understanding of who your audience is and what your intention is in delivering your keynote it’s time to establish your throughline. Identify which theme or concept you want to speak about.

My client who was keynoting the tech conference planned to speak on resiliency, which is a broad topic. I encouraged her to dig deeper. Upon reflection, she realized that much of her success stemmed from her commitment to creating and building relationships.

She evolved the throughline. The theme of the keynote became developing resiliency through relationships .

2. Brainstorm with an open mind and big wall

Once you’ve decided on your throughline it’s time to find an open wall and a stack of post-it notes.

In freewriting-mode write down any and all ideas that come bubbling up that will support your theme. Take lots of breaks. I promise you’ll come back with fresh ideas each time.

3. Step back and group ideas into themes

Stand back once your wall is filled with ideas. Notice common themes. Place similar ideas into three groups.

What you see is three arguments or points of proof that support your throughline.

4. Pare down to the best ideas

Now sweep through and dispense of any of your ideas that strike you as weak or you don’t feel passionate about.

5. Order your ideas

Place the ideas that remain into a logical order, so that they flow from one idea to the next. That’s your outline. Transfer these concepts to a Google Doc or put pen to paper. You’ve got the bones of a good keynote speech already.

Don’t write out a script word-for-word. Instead, think about what you want to speak about for each of your points. Flesh them out, making notes about what you want to say.

You’ve invested a large amount of time creating the content. Every component of a keynote is important. So now let’s focus on how you open, close, and title your keynote.

How To Open A Keynote Speech

I suspect you’ve been to at least a few presentations where you felt bored by the speaker after just a few minutes.

Too many speakers begin with a status quo opening such as citing their CV or meticulously outlining what they “want to talk with you about.”

You can do better.

My client started her keynote off with a dose of humor rooted in her own personal experience. She talked about the inappropriate clothes she wore to an interview and the hilarious story of what she did to gain access to the building.

Here are a few more ideas to open your keynote speech:

• Start your speech by addressing the elephant in the room to address a negative bias your audience may be thinking. Perhaps you are quite young and your audience is older. You could begin by saying, “You are probably looking at me thinking she’s twelve years old and what could she know. And you’d be right…”
• Quote a startling statistic. Often keynotes focus on living out dreams. This statement will have your audience’s interest piqued, “The average person has over 1,460 dreams a year”.
• Begin a story that you can use to weave and thread your presentation together. You could begin by sharing a story of how a mentor helped. Throughout your presentation continue the story dropping the nuggets of wisdom of what your mentor said and how she helped.

It’s crucial that you grab your audience’s attention right from the start – that you hook them with your first words.

How To Close a Keynote Speech

Finish your keynote with clarity and power. I’ve listened to too many speeches and keynotes where the ending was weak. They didn’t live up to the energy of the body of work.

My client decided to loop back to the chain of events that happened before her interview, narrating how she hung in there, even when things weren’t going according to plan.

Here are some excellent approaches to closing your keynote powerfully:

Loop back to how you began your speech. If you began your speech by talking about the elephant in the room, tag back to provide assurance that you have.

Wrap up a story you teased in your opening and then threaded throughout the speech.

If you began your keynote with a stat or quote reference it again at the end by summarizing how you proved it was true.

A tenet I firmly stand by that it’s not good enough to just leave your audience inspired . You must leave them inspired to do somethin g. Close your speech with a clear call to action to do something tangible that will make a difference to them and/or their community.

Choosing a Title for Your Keynote

Your title is your audience’s first introduction to what they will hear. Finding the ‘right’ title makes them want to listen.

If a compelling title comes to mind before or as you are developing and creating your speech, write it down. But don’t worry if you’ve planned out your whole speech and still don’t have a title idea. The best titles often come to us right at the end. You’ll have lots of ideas to play with when you’ve finished gathering your content.

Here is a trick while working with an editor at Inc.com: first craft a title, then play with variations of that title by using words that will get attention or have an inherent hook embedded within them.

Here’s an example of how I played with titles before settling on one for this article:

My initial ideas were

Both titles are merely functional. They’re lackluster and don’t reflect the complexity of the article itself, which goes beyond merely “writing” a keynote.

I rephrased it to expand on the topic and add a bit more punch:

Better, but I knew I could do better.

I liked it. It is more eye catching and it indicates a comprehensive “guide” that promises not just a “how to” article, but in-depth advice that speaks to creating an excellent keynote that will be well received.

Invest the time in finding just the right title. It’s worth it. It piques your audience’s interest from their first interaction with you.

How To Practice Your Keynote Speech

Don’t put off practicing until the last minute. Conversely, don’t over-practice until you sound like a robot and have diluted every ounce of passion out of your presentation.

Making good use of your practice time is easy.

I’ve written an extensive guide on how to rehearse for a presentation and I’ve also written on this topic for Inc.com . Read them for tips and techniques to learn your keynote speech easily so you can walk on the stage confidently knowing you’ll nail it. 

I have never had a client tell me they wished they had practiced less. I encourage you to practice only as much as you need to and not a second more.

P ro Tip: When you have a few spots that are giving you difficulties just practice those sections. It’s a poor investment of your time to practice your keynote over and over in its entirety if only a few sections are tripping you up.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

Tips For Creating Your Slidedeck or PowerPoint Presentation

My take on PowerPoint is that it’s a powerful tool that has been dropped into the laps of people who, more often than not, don’t have the training or experience to wield it effectively.

Before PowerPoint, marketing and communication teams would strategize over the best content for the slides. Graphic designers would create them.

These are the three most important things to know about your slide presentation:

• If slides won’t add or support your presentation don’t use them. 
• Create your slides so that they are primarily image-based with a limited amount of text. 
• If you are not a graphic designer hire one. It’s worth it for the stroke of elegance and professional edge they will add. A graphic designer will bring your deck to life. 

If you do decide to use a slidedeck ensure it helps your audience connect the dots and visualize what you are sharing with them.

What To Do Before You Deliver Your Speech

I’m often backstage supporting clients at their events. It’s exhilarating to feel the energy of speakers waiting to go on stage. You can feel the excitement … hearts pounding and voices warming up.

Here are a few tips and techniques professional speakers use to ready themselves, calm their nerves , and warm up their voice before giving a keynote speech:

• If you find yourself not sleeping well or experiencing anxiety in the days leading up to your speech try 4 – 7 – 8 breathing . Three or four rounds should have you feeling calmer and able to fall back to sleep. 
• Keep yourself hydrated. The day before your event up your water intake. This will keep you feeling energetic and your voice lubricated. 
• Make sure you get a good sleep before your keynote. Lack of sleep will knock you off your game. 
• Fifteen minutes before your keynote move your voice up and down through your natural register with vocal exercises so you can use your voice like the fine instrument it is. 
• Just as you are about to speak, if you suffer from dry mouth, take these lozenges to help you articulate with ease. 
• When you arrive at the podium take a few deep breaths, feel your feet on the floor, touch a favourite amulet such as a ring or necklace…and away you go! 

What You Should Do After Your Speech

When you end your speech you’re still not quite finished yet.

Connect with people from your audience. Gather feedback. Some of the richest relationships you will create will happen if you take the time to talk with people after your speaking event. If you have the opportunity, ask for presentation feedback to help you learn what worked and what didn’t.

Don’t ask if they enjoyed your keynote because the response will probably be, “It was great!” Instead, ask what they took away that will make a difference in their life. Ask them what nugget stuck with them. The answers to these questions will provide information to improve your next keynote.

Having your keynote recorded provides a brilliant learning opportunity. Many of my clients tell me they can’t/won’t watch a recording of themselves. I ask them to separate themselves from their egos and embrace the opportunity to learn. You can gain insight into what landed and what didn’t by your audience’s reactions.

Ask for presentation feedback from a trusted advisor. Don’t ask family and friends. A trusted advisor or mentor has the perspective to provide unbiased feedback that your family and friends won’t be able to. A trusted advisor will be able to expertly able to weigh in about your content, your delivery, and the effectiveness of your speech. ¯

Keynote speeches are complex. They have lots of pieces that need to fit together to create an easy, simple flow and to hold your audience in your hands so they will be inspired and learn from you.

Do you need help with your upcoming keynote speech to make sure your audience will leave challenged to take action and be inspired? Let’s chat and learn how I might help. Here’s access to my calendar to schedule a time to talk.

Share this post:

Related Posts

How Much Should I Charge to Give a Keynote Speech?

Someone has just asked you how much you charge to give a keynote speech. What should you answer? It depends. I’m a public speaking coach. That gives me an insider’s view of keynote speaking costs

7 Public Speaking Books Actually Worth Your Time

Most people dislike public speaking. In fact, the stats say 73% of people fear delivering presentations or talks. If you are one of the 73%, you don’t have to be. There is an abundance of standout books

Yes, Anyone Can Become a Charismatic Speaker. Here’s how.

Is it possible to become a charismatic speaker if you weren’t born with the talent?  Someone asked me that question at one of the first workshops I delivered as a public speaking coach. And it

Janice Tomich Site Map

Testimonials

Social Media

© 2023 Janice Tomich. All Rights Reserved. Privacy Policy   |   Terms of Use

Give the keynote. Without the nerves.

Cart – Checkout

What is a keynote speech.

What is a keynote speech?   That’s not a trick question.   I ask because keynote speeches take so many forms it seems worth it to ponder the nature of the genre for a few minutes to see if we can find something essential in all those variations.

Let’s dispense with some of the easy misconceptions first.  Does giving a keynote speech mean a huge audience, giant IMEG screens, and a booming sound system?  Well, those are often involved, when the numbers are large, but there’s nothing essential about those attributes – unless the ego of the speaker demands it.

Does a keynote speech necessarily involve slides, video, or other such visual aids? Of course not. They are often present, but no one would seriously argue that they are essential to the keynote.

The traditional meaning of the keynote speech was that it began a conference or convocation and outlined the themes to be covered in ways that got the participants talking and thinking along the right lines. The dictionary definition implies two things mainly:  the idea of fundamentality – the keynote establishes, literally, the key in music, and primacy – the keynote comes first.

But that doesn’t happen all the time or even most of the time in conferences today – we sometimes start with a keynote speech, but just as often they come at the end of the gathering. Or the word gets applied loosely and uselessly to any speech that isn’t a breakout, that takes place in plenary session.

And here we begin to find something essential in the idea of a keynote speech. It should ideally come at the beginning of the conference it addresses, and it should cover the main theme or themes that they conference is about. Yet so specialized has the profession of keynote speaking become that few speakers actually are hired to introduce a conference with the specific task of highlighting what the gathering will cover during its several days of existence – and do so in a thought-provoking and argument-provoking way.

Making sense of a conference that you attend is hard work. You rush from session to session, trying to pack as much as possible in, and you fret about not having enough time to network. Very quickly, you get information-overloaded with new material and begin to wonder how you’re going to remember it all. With all that going on, a speech that thoroughly and helpfully previews the conference and tells you what to listen for would be very useful, wouldn’t it?

If there is such a speech, it’s more often given by the CEO of the company putting on the event, or someone else footing the bill, rather than an outside expert with deep understanding of the topic. And those CEOs have too many tasks to fulfill to do a good job keynoting. They are thinking about their company and its place in the world and they want to talk that up more than they typically care about the general topic at hand.

The ideal keynote speech introduces a topic to an audience at the start of a conference. The speech answers the following questions:  Why is this topic important? Why are we gathered in this particular way to address this topic? What might we expect the rest of the speakers to cover – what should we, the attendees, be on the lookout for? And what are the most important questions to keep in mind as we talk and think about this topic for the next few days?

I can’t remember the last time I heard a keynote speech actually address those issues. To give such a speech well requires a deep understanding of the topic, of course, but also a willingness to go beyond one’s specific expertise and point of view to define the entire topic and its possible approaches. And what speaker is willing to do that in this sectarian age?

Share This Story, Choose Your Platform!

About the author: nick morgan.

Related Posts

I speak about the patient perspective surviving oral cancer, yet at big dental conferences, they often have a celebrity as the conference keynote who touches on something vague relating to dentistry. I will use information in this post to persuade dental event planners to choose a keynote topic that motivates new thinking about the patient, a relevant topic pertinent to every course they will attend. After all, what is a dental practice without patients?

Excellent, Eva — here’s hoping the organizers listen to you!

Thank you so much for taking the time to explain that a keynote speaker will introduce the topic of a conference or an event to the audience and explain why the topic is important. For my graduate school project, I need to set up a conference that my whole university can attend, and I need to hire a keynote speaker that can tie up the topic of the event. It will be awesome to start looking for available services in the area, so I am really glad I gained so much information from your article.

Its nice detailed writing.

Leave A Comment Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Public Speaking Podcast

A podcast launched in a time of great change. Just One Question with Dr Nick Morgan has over 50 episodes featuring some of the worlds most elite and accomplished speakers. More importantly the podcast brings light to our industry as we undergo a public speaking and communication reformation. 

© Copyright 2024 | All Rights Reserved Public Words Inc | Legal | Privacy

BLOG PODCAST NEWS SUBSCRIBE

Sign up to our weekly blog for useful articles, tips and podcasts for boosting your public speaking career:

CALL US NOW

© Copyright 2024 | All Rights Reserved Public Words Inc | Legal Policy | Privacy Policy

What Is a Keynote Speech & How to Deliver One With Impact?

Hrideep barot.

• Public Speaking

We’ve all heard about Keynote Speakers. They are all the rage given the pandemic and the hoards of webinars and conclaves and conferences that have come with it. They have also been a catalyst in spreading the assumption or myth that Keynote Speakers are celebrities or really famous people. However, that is not true! Sure, having a famous personality brings in the little extra “branded” tone to your event but it doesn’t really matter if your Keynote Speaker(s) have no substance or anything relevant to speak about.

Why is it called “Keynote” anyway?

If you are the curious type (like me) and usually loose track of time by going off on a tangent while researching about a topic, I’ve saved you some time:

Based on my research, a Keynote is the base note in Music which sets the tone for the track.

There you have it: The best way to explain what a Keynote Speech is!

A Keynote Speech, usually given at the beginning of the event, focuses on the central idea or theme for the event and elaborates on the same. It is given by someone noteworthy of presenting the same, like a professional or experienced scholar of the topic and sets the tone for the event.

Keynote Speeches could also have presentations and other visual aids. It is up to you and whatever your creative juices decide while preparing.

If you are interested in learning about presentations and how you can use it best in a speech, we’ve written an article just for that, check it out!: A Guide to the Techniques of Presentation

How to write a Keynote Speech?

Here’s the million dollar question (only if you are paying me to ask it)

Usually writing a speech is confusing business. With the transitions, delivery, tones, pitch, visual aids, and I could keep going but I don’t want you to begin fanning your armpits… yet!

The main thing, without it you have no speech. (duh!)

So how do you begin going about your topic? Easy, first things first: write down any keywords or points that you know about the topic.

Pro Tip: Always keep your ideation document different from your drafts (layout/colour wise). It may be helpful to have everything in one place but soon, your mind will get adjusted to using it as a rough ideation workspace and when you actually have to sit down and write your speech, it won’t come naturally and lo and behold – the writer’s block.

Once you have that, discard all the knowledge and running thoughts you have about the topic and open your browser and books. It is research time!

Learn whatever you can about the topic. If you find articles which are helpful (like this one) keep them open and close the rest of the tabs. If you are using books, use bookmarks or tabs or even highlighters if you are allowed to/comfortable using to mark all the points you found interesting and helpful.

Read through them again, now is the point where you start filtering information to decide if the content you liked is Keynote Speech worthy or not.

How do you know if it is worthy?

Simple: Can it lift Mjollnir? (For those of you who did not understand the reference, I got you: Search for – Thor’s Hammer.)

On a more serious note: Look out for points which are informative and something you can build on but ensure that they aren’t too complex. Why? Because, the time it takes for you to explain one point will take away the opportunity to touch base on the various other topics or points you would/are planning to cover.

This brings us to our next point:

How long should a Keynote Speech be?

If you have never given a Keynote Speech, or if you are reading this at 2:00 AM and have to deliver your speech today – Remember those speeches during webinars which you immediately slept after? My guess is, those speeches where the Keynote Speeches.

A Keynote Speech / Address can last anywhere between 15-60 minutes.

My Advice: Don’t let it cross the 30 minute mark. A Keynote Speech is expected to be a bit generic and revolve around the theme. If you keep talking about something generic and returning to the same point / theme, people tend to get bored, you unknowingly might become repetitive and overall, you might find someone else dozing off during your address.

PS: Different organisations have different plans of action, so it would be the safest to approach the organisers and find out how long they expect you to speak for and move ahead from there.

Content and Structure

You have researched your topic the best you can, you might have gone to the extent of the etymology as well, and filtered the clutter.

Now, what we need to do is, organise.

A great way to organise your content could be using this chart:

Introduction to the Main Theme Introduction to your area of expertise A few topics you find the most interesting / think that the demographic you are addressing to will find the most interesting* Future prospects about the industry Summary and Conclusion while rounding back to the main general topic.

*Targeting Demographic

Figuring out what your demographic would be interested in is a task! The easiest way to figure that out would be to divide them into three categories.

• Some Experience

How does this help?

Once you know what the majority of your audience’s demographic is like, you can tailor your content based on things they might be interested in.

For Freshers, you can add topics about future prospects and the career growth in the field.

For people who have spent some time in the industry but are still new, you can speak about the current trends, and how to navigate the various obstacles that may come with various deliverables.

If you are addressing a group of experts in the field, treat them like your equals and don’t dumb things down for them, some basic jargon can be allowed (usually it is a big no no in speeches) and it may even present you with the opportunity to segue into a joke about “back in our days.”

This is also a great opportunity to open the floor for discussions and take in points from the audience about the new and latest developments in your industry, because as experts, they would definitely have a well founded viewpoint and might even help you look at things from a new perspective – Who said you couldn’t grow and learn while giving a speech?

Opening a Keynote Speech

The beginning is where the audience decides if they want to listen to you. Creating an impression couldn’t be any easier!

You can start with one of the three Ss – Statement, Story or a Surprising Question.

Once Upon a Time, I used this phrase to begin my story in a speech and had the audience snoring by the next line!

The phrase “Once Upon a Time” may be classic, but remember it is a classic for bed time stories. Unless you are beginning a Fairy Tale or Folklore, steer clear of your temptations of using it.

Instead, begin with the setting of the story, fake or a real incident, it helps the audience picturise things better and relate and follow more closely.

To learn more about storytelling and how to use it in your speech, you can check our article on the same: 9 Storytelling Approaches for your Next Speech or Presentation

A statement, phrase or quote when used at the beginning of the speech, needs to be either controversial (who doesn’t love good tea?) or something powerful.

Make sure that if you use a quote or phrase it is in line or in some way related to your topic. Something which is completely different from the topic at hand would make it even more complex for you to get it back to the theme and what you want to talk about.

Surprising Question

When do you ask a question?

Did you answer this? Even if your answer was on the lines of: “How am I supposed to know that” It was still a response to the question.

This is what you can do with your audience as well. Anyone who hears a question, rhetorical or not, will answer it intuitively – be it a sarcastic answer, a rude one or an actual one. But there will be an answer and then there will an unconscious expectation of a response and there you have a hooked audience!

This was my take, if you want to explore deeper into figuring out your opening, check out our video on the same!

Tips for Writing and Delivery

Now that you know where you want to take your speech, here is a list of a few things which you can use to help you take your Keynote Address to the next level.

• Learn about your audience to tailor your speech to keep it relevant and relatable.
• Practice your speech, even if it is the 100th time you are giving one or talking about that specific topic.
• Embrace the nervousness but don’t let it be the better hugger.
• Be confident about your content. If you aren’t sure about a point, it is better to omit it rather than confuse the audience or provide them with poorly researched facts.
• Consider adding visual aids like a presentation or pictures to your speech.
• Connect with the audience, share your contact details and social media page with them via chat or on screen, and invite them to pick your brain. This way, you build your network and someone out there gets to learn and clarify doubts from an expert!
• Prepare. Preparation isn’t just practising your speech. It is checking your network connection (online), the stage and lighting and all the other tech support (offline), deciding what to wear, getting enough sleep and multiple other things like checking in with the organisers, etc.,.

Keynote Speech Examples

We’ve filtered through so many great speeches to bring you our top four, each cover a different aspect of a Keynote Speech and will help you gain a wider idea about what could work for your speech and what may be a possible new avenue you could take.

Oprah Winfrey – With Motivational Keynote Speeches being the most popular, the talk show host and entrepreneur spoke about following your passion and working on yourself. A great example of a good self-help and motivation Keynote Address.

Matt Damon – The actor spoke about this experiences in colleges and the financial difficulties he has faced. This speech is a great example of how you can connect to a younger audience and speak about a personal experience in a very engaging manner.

Sheryl Sanberg – A great example of mixing motivation with personal experiences and sensitive topics. This could help you with connecting various topics seamlessly and yet maintaining the umbrella topic/theme/genre.

Ken Robinson – To move into a more technical yet jargon free point of view on multiple topics and remaining objectively critical and motivational at the same time.

Keynote Speech Ideas

Often times, even though the theme of the event may be set, it can be a bit to vague, or the organisers might just tell you to talk about yourself, or anything you want!

One way to help you choose the perfect topic for you is:

Following the 3 KPI method. (No, not that KPI) KPI – Knowledge, Passion, Interest.

1. Knowledge

How much do you know about the topic? Is it something you can speak on without any or little preparation? Knowledge about the topic you’re speaking about builds your confidence, and it also shows the audience that you are a credible source of information! Another added benefit is that you will be able to explain really complex sections of the topic with ease and various examples – a great quality and it adds immense value to your speech since it makes it accessible to any demographic.

Why is being passionate about what you speak so important? Try out the below activity with someone.

1. Speak about a random story from the internet, it could be about a news article, social issue, facts, story, anything that is not your opinion or an opinion you particularly agree with. 2. Speak about any topic that you deeply care about, it could be the welfare of canines, politics, the impending doom of fast fashion, literally anything!

Ask your buddy to judge your delivery on both these occasions. Did you suddenly speak louder, clearer, and more well.. passionately?

When you speak about a topic you are passionate about, you tend to create that atmosphere around you that says “This is soo cool” and since humans generally have a herd mentality, their brain goes “This sounds cool, tell me more!” and there you have it, a room full of people who want to listen to you just because you made it sound “cool” .

3. Interest

If you’re passionate and know enough about your topic, I think it is safe to assume that you are interested in it. So, now enough about you, let’s think about your audience. Earlier in this article we spoke about how to gauge the demographic of your audience and based on that what sections of the topic you should pay attention to. The audience needs to find some value in your content to stick on till the second sentence. Work on building the quality of your speech by research and building your own knowledge. At the end of the day, you’ve learned something new and have a strong speech ready to provide your audience with a positive experience. Win-Win!!

If you would like to explore some more resources to gauge the best way to choose a topic, you can check out our video on the same:

To work on a speech with no real base is difficult, so we have gathered a few possible topics/themes you can cover in your Keynote Speech. These could also just be a simple, small section in your speech or you can base your speech completely on any of the following topics, the choice is yours!

• Technology and its affect/impact in your industry.
• Current Events – Eg: How the Pandemic has affected your industry.
• Leadership and Obstacles – The whole “Career in this Industry” package.
• Connecting your Niche to the theme.
• What you think about the future prospects of this industry and how to adapt to them.
• Multiple strategies and techniques which come in handy.
• Assess the Future and sharing your plans about a specific / general topic based on the industry / theme.

Being a Keynote Speaker is both an honour and an opportunity to learn. Remember to do your research and build your content the best you can. It is important to work on yourself and be patient with your process. If you are confident with your content, you could even do an improv on stage and still kill it!

Public Speaking is a skill that takes its own sweet time to develop and grow. Working on it is a constant process and can come in many forms! One step at a time and you won’t get exhausted or frustrated. Good luck!

Enroll in our transformative 1:1 Coaching Program

Schedule a call with our expert communication coach to know if this program would be the right fit for you

Lost Voice? Here’s How to Recover Sore Throat and Speak Again

7 Keys to Emcee Like a Pro: Unlock Your Hosting Potential

8 Ways to Rise Above the Noise to Communicate Better

• [email protected]
• +91 98203 57888

Get our latest tips and tricks in your inbox always

Copyright © 2023 Frantically Speaking All rights reserved

Kindly drop your contact details so that we can arrange call back

Select Country Afghanistan Albania Algeria AmericanSamoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Colombia Comoros Congo Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guinea Guinea-Bissau Guyana Haiti Honduras Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Monaco Mongolia Montenegro Montserrat Morocco Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Samoa San Marino Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa South Georgia and the South Sandwich Islands Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Tajikistan Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Wallis and Futuna Yemen Zambia Zimbabwe land Islands Antarctica Bolivia, Plurinational State of Brunei Darussalam Cocos (Keeling) Islands Congo, The Democratic Republic of the Cote d'Ivoire Falkland Islands (Malvinas) Guernsey Holy See (Vatican City State) Hong Kong Iran, Islamic Republic of Isle of Man Jersey Korea, Democratic People's Republic of Korea, Republic of Lao People's Democratic Republic Libyan Arab Jamahiriya Macao Macedonia, The Former Yugoslav Republic of Micronesia, Federated States of Moldova, Republic of Mozambique Palestinian Territory, Occupied Pitcairn Réunion Russia Saint Barthélemy Saint Helena, Ascension and Tristan Da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Sao Tome and Principe Somalia Svalbard and Jan Mayen Syrian Arab Republic Taiwan, Province of China Tanzania, United Republic of Timor-Leste Venezuela, Bolivarian Republic of Viet Nam Virgin Islands, British Virgin Islands, U.S.

How to Write a Keynote Speech: A Step-by-Step Guide

Feeling behind on ai.

You're not alone. The Neuron is a daily AI newsletter that tracks the latest AI trends and tools you need to know. Join 400,000+ professionals from top companies like Microsoft, Apple, Salesforce and more. 100% FREE.

Keynote speeches are an important part of many events, from corporate conferences and seminars to graduations and charity galas. If you have been tasked with delivering a keynote speech, you may be wondering where to start and how to create a presentation that will resonate with your audience. In this step-by-step guide, we’ll provide you with the tools and tips to help you write a compelling keynote speech that will leave a lasting impression on your listeners.

Understanding the Purpose of a Keynote Speech

A keynote speech serves as the foundation for the entire event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. Before you start working on your keynote speech, it's important to understand the various elements that make up a successful presentation.

When preparing for a keynote speech, it's important to consider the audience and their expectations. The speech should be tailored to the specific event and audience to ensure maximum impact. This means taking into account the demographics of the audience, their interests, and their level of expertise in the topic being discussed.

Additionally, a good keynote speech should be well-structured and organized. It should have a clear introduction, body, and conclusion. The introduction should grab the audience's attention and set the tone for the speech. The body should provide relevant and interesting information, and the conclusion should summarize the main points and leave the audience with a memorable takeaway.

Defining a Keynote Speech

A keynote speech is a presentation that is intended to inspire, motivate, and engage an audience. It's an opportunity for a speaker to share their ideas, vision, and insights on a particular topic. Unlike other presentations, a keynote speech is designed to be memorable and impactful. Good keynote speeches are able to capture the audience's attention and keep them engaged throughout the presentation.

One of the key elements of a successful keynote speech is the ability to tell a story. People are naturally drawn to stories, and a well-crafted story can help to convey a message in a memorable and impactful way. The story should be relevant to the topic being discussed and should help to illustrate the main points of the speech.

The Role of a Keynote Speaker

The role of a keynote speaker is to act as a thought leader and inspire the audience by conveying a compelling message that is relevant and meaningful to the event. They represent the values and goals of the event, and their speech should be aligned with the overall theme of the conference or gathering. The speaker should also be able to connect with the audience on a personal level, creating a memorable experience.

Another important aspect of being a keynote speaker is the ability to engage the audience. This can be done through the use of humor, storytelling, and interactive elements. Engaging the audience helps to keep them interested and invested in the presentation, which can lead to a more memorable and impactful experience.

Setting the Tone for the Event

A well-crafted keynote speech sets the tone for the entire event. The speech should establish the main theme, outline the goals of the conference, and motivate the audience to become more engaged. The speaker must understand the challenges facing the audience and offer insights that will help them overcome those obstacles.

In addition to setting the tone, a keynote speech can also help to build excitement and anticipation for the rest of the event. By providing a memorable and impactful experience, the audience will be more likely to stay engaged throughout the event and take away valuable insights and information.

Overall, a keynote speech is an important element of any event. It sets the tone, establishes the main theme, and creates a connection between the speaker and the audience. By understanding the various elements that make up a successful keynote speech, you can create a presentation that is memorable, impactful, and tailored to the specific needs of your audience.

Knowing Your Audience

One of the key elements of a successful keynote speech is understanding your audience. The more you know about the people you are addressing, the better equipped you are to craft a message that will resonate with them.

Researching Your Audience

Before you start writing your keynote speech, it's essential to research your audience. You need to know what their interests are, what motivates them, and what challenges they are facing. This will help you tailor your message to their needs and create a connection with them.

Adapting Your Message to the Audience

Once you have researched your audience, you need to adapt your message to their needs. This means using language and examples that resonate with them. You want to craft a message that is not only relevant but also compelling and memorable.

Engaging the Audience

Engaging your audience is the key to a successful keynote speech. You want to connect with them on a personal level and create an emotional response. This can be done through the use of storytelling, humor, and interactive exercises. It's essential to keep the audience engaged throughout your speech, so they leave feeling inspired and motivated.

Crafting a Compelling Message

A keynote speech needs to have a clear and compelling message that resonates with your audience. You want to provide insights and offer a new perspective that will leave a lasting impact.

Identifying Your Main Points

Your keynote speech should have a clear structure that outlines the main points you want to convey to your audience. Identify the key messages you want to communicate and how they relate to the event's theme. Make sure these key points are relevant to your audience.

Developing a Strong Thesis

Your thesis statement is the central message of your keynote speech. It should be clear, concise, and compelling. Your thesis should capture the main idea of your presentation and should be an underlying theme throughout your speech.

Using Stories and Examples

Stories and examples are a great way to engage your audience and make your message relatable. Use real-life examples and stories to illustrate your main points and help the audience understand the impact of your message.

Organizing Your Keynote Speech

The structure of your keynote speech is essential to its success. Proper organization helps the audience follow your message and stay engaged from start to finish.

Creating an Outline

A clear outline is the foundation of your presentation. It helps you create a roadmap that outlines the key elements of your keynote speech and ensures that you don't miss any important points. The outline should be structured in a logical order that makes sense to your audience.

Structuring Your Speech

Your keynote speech should have a clear structure that follows your outline. Begin with an opening that captures the audience's attention and establishes the main theme. Move on to the body of your speech, which should be structured around your main points. Finally, conclude your speech by summarizing your message and leaving the audience with a clear call to action.

Balancing Information and Entertainment

The best keynote speeches strike a balance between providing valuable information and entertaining the audience. You don't want to overload your listeners with too much information, as they may become overwhelmed. Use humor, personal anecdotes, and real-life examples to keep the audience engaged and entertained.

ChatGPT Prompt for Writing a Keynote Speech

Use the following prompt in an AI chatbot . Below each prompt, be sure to provide additional details about your situation. These could be scratch notes, what you'd like to say or anything else that guides the AI model to write a certain way.

Please craft a speech that will serve as the main address at an event, providing a comprehensive and engaging overview of the theme or purpose of the occasion. This speech should be well-crafted and thoughtfully written, incorporating a clear and compelling message that resonates with the audience and leaves a lasting impression.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]

Writing a successful keynote speech takes time, preparation, and effort. By following these step-by-step guidelines, you'll be able to create a speech that is engaging, inspiring, and memorable. Remember, the key to a successful keynote speech is understanding your audience, crafting a compelling message, and delivering it in an organized and entertaining way. So, get ready to inspire and motivate your audience with your powerful keynote speech!

You Might Also Like...

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

18.3 Keynote Speaking

Learning objectives.

• Understand the purpose of keynote speeches in society.
• Explain the basic objective of an after-dinner speech.
• Describe the purpose and types of motivational speeches.

Acumen_ – Keynote Speech – CC BY-NC-ND 2.0.

The last type of entertaining speech we will examine is the keynote speech. A keynote speech is delivered to set the underlying tone and summarize the core message of an event. Keynotes are often given at the end of an event; there can also be a number of keynote speeches delivered throughout a longer event that lasts for several days. People who deliver keynote speeches are typically experts in a given area who are invited to speak at a conference, convention, banquet, meeting, or other kind of event for the purpose of setting a specific tone for the occasion. Some keynote speakers will actually work for a speakers bureau , an agency that represents celebrity and professional speakers. One very important organization for all aspiring keynote speakers is the National Speaker’s Association (NSA, http://www.nsaspeaker.org ). NSA also publishes a widely respected magazine for professional speakers called Speaker magazine, which can be accessed for free from their website ( http://www.nsaspeaker-magazine.org ).

In the world of professional public speaking, there are two common types of keynotes: after-dinner speeches and motivational speeches. Let’s look at each of these unique speeches.

After-Dinner Speaking

After-dinner speaking gets its name from the idea that these speeches historically followed a meal of some kind. After-dinner speakers are generally asked to speak (or hired to speak) because they have the ability both to speak effectively and to make people laugh. First and foremost, after-dinner speeches are speeches and not stand-up comedy routines. All the basic conventions of public speaking previously discussed in this text apply to after-dinner speeches, but the overarching goal of these speeches is to be entertaining and to create an atmosphere of amusement.

After-dinner speaking is probably the hardest type of speaking to do well because it is an entertaining speech that depends on the successful delivery of humor. People train for years to develop comic timing , or the verbal and nonverbal delivery used to enhance the comedic value of a message. But after-dinner speaking is difficult, not impossible. Here is the method we recommend for developing a successful after-dinner speech.

First, use all that you have learned about informative or persuasive speeches to prepare a real informative or persuasive speech roughly two-thirds the length of what the final speech will become. That is, if you’re going to be giving a ten-minute speech, then your “real” informative or persuasive speech should be six or seven minutes in length.

Next, go back through the speech and look for opportunities to insert humorous remarks. Table 18.1 “Forms of Verbal Humor” lists various forms of verbal humor that are often used in the textual portion of a speech.

Table 18.1 Forms of Verbal Humor

Each of these is a possible humor device that could be implemented in a speech. Read the following speech delivered by Mark Twain on his seventieth birthday for a good example of an after-dinner speech ( http://etext.lib.virginia.edu/railton/onstage/70bday.html ).

Once you’ve looked through your speech, examining places for verbal humor, think about any physical humor or props that would enhance your speech. Physical humor is great if you can pull it off without being self-conscious. One of the biggest mistakes any humorist makes is to become too aware of what his or her body is doing because it’s then harder to be free and funny. As for props, after-dinner speakers have been known to use everything from oversize inflatable baseball bats to rubber clown noses. The goal for a funny prop is that it adds to the humor of the speech without distracting from its message.

Last, and probably most important, try the humor out on real, live people. This is important for three reasons.

First, the success of humor depends heavily on delivery, and especially timing in delivery. You will need practice to polish your delivery so that your humor comes across. If you can’t make it through one of your jokes without cracking up, you will need to either incorporate the self-crackup into your delivery or forgo using that joke.

Second, just because you find something unbelievably funny in your head doesn’t mean that it will make anyone else laugh. Often, humor that we have written down on paper just doesn’t translate when orally presented. You may have a humorous story that you love reading on paper, but find that it just seems to drone on once you start telling it out loud. Furthermore, remember there is a difference between written and verbal language, and this also translates to how humor is interpreted.

Third, you need to make sure the humor you choose will be appropriate for a specific audience. What one audience finds funny another may find offensive. Humor is the double-edged sword of public speaking. On one side, it is an amazing and powerful speaking tool, but on the other side, few things will alienate an audience more than offensive humor. If you’re ever uncertain about whether a piece of humor will offend your audience, don’t use it.

The following are some other tips for using humor from people who have professionally given after-dinner speeches and learned the hard way what to do and what to avoid:

• Personalize or localize humor when possible.
• Be clear about which words need emphasis with verbal humor.
• Be sure the punch line is at the end. Don’t let on where the joke is going.
• Don’t announce, “This is funny.” or “I’m not very good at telling jokes, but…”
• Don’t try to use humor that you don’t know well.
• Don’t use humor that you personally don’t find funny.
• Don’t apologize if others don’t laugh.
• Don’t try to explain the humor if it fails—just move on.
• Don’t drag it out! Remember, brevity is the soul of wit.
• Know when to stop joking and be serious.
• Be natural and have fun!

Motivational Speaking

The second common form of keynote speaking is motivational speaking. A motivational speech is designed not only to make an audience experience emotional arousal (fear, sadness, joy, excitement) but also to motivate the audience to do something with that emotional arousal. Whereas a traditional persuasive speech may want listeners to purchase product X or agree with ideology Y, a motivational speech helps to inspire people in a broader fashion, often without a clearly articulated end result in mind. As such, motivational speaking is a highly specialized form of persuasive speaking commonly delivered in schools, businesses, religious, and club or group contexts. The Toastmasters International Guide to Successful Speaking lists four types of motivational speeches: hero, survivor, religious, and success (Slutsky & Aun, 1997).

The hero speech is a motivational speech given by someone who is considered a hero in society (e.g., military speakers, political figures, and professional athletes). Just type “motivational speech” into YouTube and you’ll find many motivational speeches given by individuals who can be considered heroes or role models. The following clip presents a speech by Steve Sax, a former major league baseball player.

http://www.youtube.com/watch?v=R4ITFlbcu8g

In this speech, Sax talks about his life as a baseball player, along with issues related to leadership, overcoming obstacles, and motivation.

The survivor speech is a speech given by someone who has survived a personal tragedy or who has faced and overcome serious adversity. In the following clip, cancer survivor Becky M. Olsen discusses her life as a cancer survivor.

http://www.youtube.com/watch?v=zuo1u_C9_3g

Becky Olsen goes all over the country talking with and motivating cancer survivors to beat the odds.

The religious speech is fairly self-explanatory; it is designed to incorporate religious ideals into a motivational package to inspire an audience into thinking about or changing aspects of their religious lives. One highly sought-after religious speaker in the United States is Joel Osteen, head minister at Lakewood Church in Houston, Texas. In this clip, Joel is talking about finding and retaining joy in life.

http://www.youtube.com/watch?v=qp8KixxAk60

The crux of Osteen’s speech is learning how to take responsibility of one’s own life and let others take responsibility for their lives.

The final type of motivational speech is the success speech , which is given by someone who has succeeded in some aspect of life and is giving back by telling others how they too can be successful. In the following clip the then CEO of Xerox, Anne Mulcahy, speaks before a group of students at Dartmouth College discussing the spirit of entrepreneurship.

http://www.youtube.com/watch?v=IlnLfKWAPnw

In this speech, Mulcahy shares the leadership lessons she had learned as the CEO of Xerox.

Key Takeaways

• Keynote speeches are delivered to set the underlying tone and summarize the core message of an event.
• After-dinner speeches are real informative or persuasive speeches with a secondary objective of making the audience laugh. Effective after-dinner speakers must first know how to effectively write a speech and then find appropriate humor to add to the presentation.
• Motivational speeches are designed not only to make an audience experience emotional arousal (fear, sadness, joy, excitement) but also to ask the audience to do something with that emotional arousal. There are four types of motivational speeches: the hero, the survivor, the religious, and the success.
• Take one of the speeches you’ve delivered in class and think of ways to add humor to it. Ultimately, you’ll turn your original speech in to an after-dinner speech.
• Think about your own life. If you were asked to give a motivational speech, which type of motivational speaker would you be: hero, survivor, religious, or success? What would the specific purpose of your speech be?

Slutsky, J., & Aun, M. (1997). The Toastmasters International® guide to successful speaking: Overcoming your fears, winning over your audience, building your business & career . Chicago, IL: Dearborn Financial Publishing.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

• More from M-W
• To save this word, you'll need to log in. Log In

Definition of keynote

 (Entry 1 of 2)

Definition of keynote  (Entry 2 of 2)

transitive verb

• bottom line
• centerpiece
• meat and potatoes

Examples of keynote in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'keynote.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1677, in the meaning defined at sense 2

1877, in the meaning defined at sense 2

Phrases Containing keynote

keynote address

• keynote speaker

Dictionary Entries Near keynote

Keynesianism

Cite this Entry

“Keynote.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/keynote. Accessed 31 May. 2024.

Kids Definition

Kids definition of keynote.

Kids Definition of keynote  (Entry 2 of 2)

More from Merriam-Webster on keynote

Nglish: Translation of keynote for Spanish Speakers

Britannica.com: Encyclopedia article about keynote

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Can you solve 4 words at once?

Word of the day.

See Definitions and Examples »

Get Word of the Day daily email!

Popular in Grammar & Usage

More commonly misspelled words, commonly misspelled words, how to use em dashes (—), en dashes (–) , and hyphens (-), absent letters that are heard anyway, how to use accents and diacritical marks, popular in wordplay, the words of the week - may 31, pilfer: how to play and win, 9 superb owl words, 10 words for lesser-known games and sports, your favorite band is in the dictionary, games & quizzes.

• Case Studies
• Free Coaching Session

What is the Purpose of a Keynote Speech?

Last Updated:  

September 4, 2023

A keynote speech is a powerful and influential form of public speaking that holds a significant place in various domains, including business, politics, and academia. While the purpose of a keynote speech may seem straightforward at first glance, a deeper understanding reveals its true value. 

In this article, we explore the multifaceted purpose of a keynote speech, shedding light on its role in informing, motivating, setting the tone, building credibility, and fostering collaboration.

Key takeaways on the purpose of keynote speech

• Informing and Educating : A keynote speech aims to inform and educate the audience by sharing valuable insights, research findings, and trends.
• Motivating and Inspiring : Keynote speeches have the purpose of motivating and inspiring individuals by incorporating personal anecdotes, success stories, and lessons learned.
• Setting the Tone and Creating a Theme : Keynote speeches play a crucial role in setting the tone and creating a theme for events or conferences, capturing attention and establishing the overarching message.
• Building Credibility and Enhancing Brand Image : Keynote speeches provide a platform to build credibility and enhance brand image for speakers and organisations, positioning them as authorities in their domains.
• Facilitating Networking and Collaboration : Keynote speeches act as catalysts for networking and collaboration, attracting professionals from various industries and sparking meaningful discussions.
• Overall Impact : A well-crafted keynote speech can leave a lasting impact, spark change, and empower individuals and organisations.

Informing and Educating 

One crucial purpose of a keynote speech is to inform and educate the audience. Keynote speakers, such as those from Shapiro Negotiations , bear a wealth of knowledge and expertise in their respective fields, making them valuable resources for disseminating information. 

By sharing insights, research findings, and trends, keynote speakers help the audience gain new perspectives and expand their knowledge base. A well-crafted keynote speech should provide valuable takeaways, leaving the audience with actionable information they can apply personally or professionally.

Motivating and Inspiring

Another essential purpose of a keynote speech is to motivate and inspire individuals. Keynote speakers often weave personal anecdotes, success stories, and lessons learned into their speeches to ignite passion, instil belief, and create a sense of purpose among the listeners. 

A powerful keynote speaker can touch hearts, awaken dormant dreams, and propel individuals toward positive change. By sharing their journeys and triumphs, speakers connect with the audience on an emotional level, leaving a lasting impact.

Setting the Tone and Creating a Theme 

Keynote speeches also play a crucial role in setting the tone and creating an event or conference theme. As the opening or closing act, a keynote speech sets the stage, captures the audience's attention, and establishes the overarching message of the event. 

It is vital to align the keynote speech with the event's objectives and desired outcomes. Hence, if you crafted a keynote speech, it should have a cohesive and memorable experience for attendees, tying together various presentations and sessions under a unifying theme.

Building Credibility and Enhancing Brand Image 

Keynote speeches provide a platform for individuals and organisations to build credibility and enhance their brand image. When industry experts or thought leaders deliver compelling speeches, they position themselves and their organisations as authorities in their respective domains. 

A successful keynote speech can have a long-lasting impact on an individual's reputation. It can catalyse future opportunities, such as invitations to speak at other events or collaborations with influential figures.

Facilitating Networking and Collaboration 

In addition to disseminating knowledge and inspiring individuals, keynote speeches serve as catalysts for networking and collaboration. Large conferences and events attract professionals from various industries, providing an ideal environment for connecting with like-minded individuals. 

Keynote speakers often become the focal point of attention, attracting eager attendees to engage in meaningful discussions, exchange ideas, and explore potential collaborations. Leveraging the momentum generated by a keynote speech is crucial to fostering valuable connections and creating opportunities for collaboration.

Conclusion 

In summary, the purpose of a keynote speech extends far beyond delivering a memorable presentation. It involves informing and educating the audience, motivating and inspiring individuals, setting the tone and creating a theme, building credibility and enhancing brand image, and facilitating networking and collaboration. 

A well-crafted keynote speech can leave a lasting impact, spark change, and shape the trajectory of individuals and organisations. By recognising the multifaceted purpose of a keynote speech, we can fully appreciate its role in transforming events and empowering audiences worldwide.

People Also Like to Read...

My Top 10 Books on Public Speaking

Succeed Through Speaking - Tom Bailey

© 2016 - 2024 Robin Waite. All rights reserved.

Know What Matters—The Purpose of Keynote Speeches

Let’s start off with the basics. A keynote speech is the primary address at a public gathering that conveys the main theme and purpose of the event.

It’s typically the highlight of any major corporate or commercial gathering.

Interestingly, the term keynote originates from the practice of a cappella—which is the most important note in a performance. The keynote speech is similar, in the sense that it sets the tone for the event. The speaker becomes central to the rest of the activities of the night by summarizing, obscuring or revealing the major purpose of the function.

Can anyone become a keynote speaker?

Usually, the keynote speaker is someone with experience in the field, someone with a story to tell, successes to share and the ability to engage audiences.

Corporate motivational speakers  like Steve Rizzo are professional keynote speakers. They’re experts at their job because they know how to get crowds going and deliver their words with purpose and meaning. They do this in order to boost the morale of attendees, share the values of the company and of course, share the secrets to success.

Keynotes aren’t just specific to corporate events; you’ll also find keynote speakers at graduation and commencement ceremonies, school events and the like.

Why are keynote speeches important?

A good keynote speech is the climax of an event. It’s longer than the average introductory or conclusive speech and tends to be more thematically and purposively structured. A keynote speech can be delivered by a member of the organization that’s hosting—for e.g., the late Steve Jobs at Apple’s events—or you can hire a keynote speaker  such as Steve Rizzo .

Speeches can be technical, product specific, motivational, somber or just downright entertaining and hilarious. It really depends on the company’s intentions and requirements.

A good keynote speaker has the ability to make you see things in a new light, offering a fresh perspective and opening up a world of new possibilities. Sounds a bit magical, doesn’t it? That’s the point. That’s why we trust people who have stories to tell and words to share to come and inspire us.

Get in touch  with the brilliant and hilarious Steve Rizzo to speak at your next corporate event. You won’t regret it!

Leave a Reply Cancel Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

Save my name, email, and website in this browser for the next time I comment.

Subscribe to Steve’s Blogs

• Email This field is for validation purposes and should be left unchanged.

Search Blog

• Attitude Adjustment
• Funny Motivational Speaker
• Funny Wellness Speaker
• Get Your Shift Together Book Excerpts
• Missed Opportunities
• Motivational
• Motivational Business Speaker
• Negative Labeling
• Negative Thoughts & Negative Words
• The Power of Choice
• Uncategorized

Recent Posts

• Making the Right Impression the Second Time Around
• Humor: Understanding How It’s The Key To Workplace Success
• Breaking a Vicious Cycle: Overcoming Self-Pity
• Handling Success— It’s Not a Walk in the Park!
• Take Charge of Your Destiny: Outlining the Road to Your Own Success

Definition of 'keynote speech'

Keynote speech in british english.

keynote speech in American English

Examples of 'keynote speech' in a sentence keynote speech, trends of keynote speech.

View usage for: All Years Last 10 years Last 50 years Last 100 years Last 300 years

Browse alphabetically keynote speech

• keynote lecture
• keynote presentation
• keynote speaker
• keynote speech
• All ENGLISH words that begin with 'K'

Quick word challenge

Quiz Review

Score: 0 / 5

Wordle Helper

Scrabble Tools

How to Prepare for a Keynote Speech

The primary objective of making a keynote speech is to captivate and influence your listeners. To do so, the speech must be highly persuasive and successfully inspire the audience to take swift action. No matter where you are speaking or what you are speaking about, there are a few fundamental components that are instrumental in preparing to give a keynote speech. Refer to the following guidelines in hopes of delivering a compelling and eloquent keynote speech.

Remain in Sync With Your Goal

Maintaining the attention of an audience depends on you pacing and your ability to align with the purpose of your speech. Make your purpose clear and the chances are you won’t need a teleprompter or notecards.

Be Passionate

Speaking isn’t only about providing people with information. People attend a keynote speech because they want someone to move them. Tap into this desire and never hesitate to display your passion when delivering a keynote speech.

Make a Connection with Listeners

Without establishing a connection to your audience, your words will be essentially meaningless. Start by respecting your audience and recognizing you are on stage to please. Establish an authentic connection using stories from the real-life experiences of your audience and relate them to your own experiences.

Tell Stories

Teachers have used stories as a means of communication since the beginning of human history. To this day, storytelling remains the most efficient method of presenting meaning in a truly unforgettable way, and a compelling story is a key element of a successful keynote. Use stories relevant to your own experiences or look for current topics in books or the newspapers. If you want to make your speech memorable, pick an original story rather than an overused one. Avoid repetition to keep your credibility in front of your audience.

Be Confident

Maintaining your composure and confidence is vital to ensuring an audience’s attention. Individuals who demonstrate confident vibes draw people to them, so be sure you walk out on the stage feeling great about yourself. If you are prone to stage fright, take time to address what is hindering you before it’s time to make your speech.

Use Visuals

Visual aids can be excellent when you use them optimally. Incorporate relevant pictures or videos into your keynote speech when appropriate. These visuals can serve as a means of grasping audience attention and of inciting their imagination.

Utilize Humor

Display humor in keynote speeches through powerful stories, particularly within the dialogue. Insert humorous lines within your stories to add some comedy to your speech. A major advantage of placing humor inside dialogue is it that even if listeners don’t get the joke or miss the humor, they will still grasp the nature of your story. This reduces the risks associated with making a direct joke and failing.

Express Your Own Inner Dialogue

Sharing your inner dialogue with the audience is a great way to establish a firm connection and insert humor into your speech. Since your inner dialogue is usually personal, sharing its contents in front of a big audience allows listeners to realize your honesty and authenticity, which can help secure a connection and increase audience engagement. Adding excerpts from your internal dialogue is also an excellent opportunity to add some comedy to the speech. Hearing someone’s internal thoughts can be a funny experience, so try making your thoughts both funny and truthful to make give listeners inset into your personality and make your speech truly memorable.

3600 Clipper Mill Rd, Suite 228 Baltimore, MD 21211 410-662-4764 [email protected]

Stay Connected

A Blog for Event Managers, making Corporate Events tools for Growth, by a Professional Keynote Speaker.

Essential Articles

• Paul Hughes
• Awareness phase

The Structure of a Keynote Speech: A Quick Overview.

It is possible to structure a keynote speech in many different ways. however, if our goal is to stimulate the growth of your organisation, the best keynote speeches follow a three-step structure. a keynote speech clarifies, simplifies, & multiplies..

The goal of this article is to give a quick overview of the structure of a Keynote Speech, so you can make better decisions when hiring a Keynote Speaker for your next internal management event.

A Keynote Speech Clarifies.

Every organisation today is operating in uncertain times. Business as unusual is now the norm. Often this can be overwhelming for organisations. However, I often say that business is complex, not complicated. Complicated means it is difficult to understand. Complex means it has many connecting parts.

So one of the great values a Keynote Speech offers is that it makes the complex clear. This means that a Keynote Speaker is aware of the many external forces acting upon your organisation, they acknowledge them, and then they clarify them. A Keynote Speech gives clarity in uncertain times.

A Keynote Speech makes the complex clear.

A keynote speech simplifies..

By making the complex clear, a Keynote Speech has clarified your business environment. The context of your current state has been made clear. Next, a Keynote Speech simplifies. It gives you focus.

There are many potential things you can focus on. However, it is clear that your influence on the external forces acting our organisation is limited. Yet, it is possible to influence the internal forces. This is liberating.

The internal forces, that drive the growth of your organisation, are your people. They hold the power to grow your business. However, just like knowledge is not power, but rather is potential power, so too with people holding potential power. A Keynote Speech can unleash this power by simplifying for your people what is best to focus on.

A Keynote Speech simplifies your focus.

A keynote speech multiplies..

A Keynote Speech does not end in words, it ends in actions. The ultimate purpose of a Keynote Speech is to multiple actions. When I ask clients what is their definition of a successful Keynote Speech, they repeatedly say, “It needs to be inspiring and practical.”

With the clarity set out in the speech, and the simplicity of focus offered (both inspiring), a Keynote Speech then stimulates renewed actions (practical).

The ultimate purpose of a Keynote Speech is to multiply actions.

When your people have clarity on their current context, and a simple focus, they can take unified action to multiply the growth of your organisation. So the next time you are deciding on hiring a Keynote Speaker for your internal management event, ask the Speaker how their speech will clarify, simplify & multiply.

If you want a full description of its benefits before you download this Checklist, check out the Guide to finding the right Keynote Speaker for your corporate event page and you will see all the reasons why.

Tagged under: awareness

Most Read Articles

Use this Report to Reduce the Risk when hiring a Keynote Speaker for your Corporate Event.

Use this Report to Reduce the Risk when hiring a Keynote Speaker for your Corporate Event. Risk management is a central dynamic in every business…

Professional Keynote Speech Hot Topic: Business Growth

Professional Keynote Speech Hot Topic: Business Growth In the 1000’s of Events I have spoken at, there are many Speech topics I have been asked…

Never let your Keynote Speaker end their Speech with ‘Questions’.

Never let your Keynote Speaker end their Speech with ‘Questions’. It always surprises me to hear a Speaker end their presentation with: ‘Are there any…

After a Keynote Speech: Avoid this Common Mistake.

After a Keynote Speech: Avoid this Common Mistake. The goal of a Keynote Speech is to set the tone (the key-note) of your event &…

The Structure of a Keynote Speech: A Quick Overview. It is possible to structure a Keynote Speech in many different ways. However, if our goal…

How much does a Keynote Speech (at my corporate event) cost?

How much does a Keynote Speech (at my corporate event) cost? A Keynote Speech is an essential tool to optimise your event because it sets…

What is a Keynote Speech / Speaker?

What is a Keynote Speech / Speaker? Every industry has its own terminology that is often not understood outside that industry. This certainly is the…

Considerations around Paying a Keynote Speaker.

Considerations around paying a Keynote Speaker you may not have considered. Are you buying a Speech or Investing in the Growth of your organisation? It…

Four Questions to Ask a Keynote Speaker.

Four questions to ask a Keynote Speaker before you book them. Once you have made a shortlist of Keynote Speakers for your internal management event…

How Long should a Keynote Speech be?

How long should a Keynote Speech be and how do you know when it is too short or too long? One of the most common…

How a Professional Keynote Speaker creates a Culture of Growth at your Corporate Event

How a Professional Keynote Speaker creates a Culture of Growth at your Corporate Event. Every topic at a Corporate Event is ultimately a topic about…

Can a Keynote Speaker help you Design your Corporate Event?

Can a Keynote Speaker help you Design your Corporate Event? There is an old saying that ‘Success leaves Clues’. This means that when you have…

Use this Checklist to find the Best Keynote Speaker for your Corporate Event.

Use this Checklist to find the Best Keynote Speaker for your Corporate Event. After experiencing 1000’s of events, I firmly believe in the power that…

How a Professional Keynote Speaker uses the Power of Questions to Transform your Internal Management Event.

How a Professional Keynote Speaker uses the Power of Questions to Transform your Internal Management Event. Questions are powerful tools. When used consciously they can…

Does your Annual Internal Management Event need a Keynote Speech or a Normal Speech?

Does your Annual Internal Management Event need a Keynote Speech or a Normal Speech? So you are organising an Internal Event: it is your Annual…

Future of Keynotes: What are Adaptive Keynote Speakers & Why are they taking over the Industry?

Future of Keynotes: What are Adaptive Keynote Speakers & Why are they taking over the Industry? The future of Keynote Speeches is defined by the…

Why most Keynote Speeches are not Keynote Speeches.

Why most Keynote Speeches are not Keynote Speeches. The term 'Keynote Speech’ is used loosely across the event industry. It is used interchangeably with the…

Professional Keynote Speaker Paul Hughes reflects on ‘What really is a Keynote Speech?’

Professional Keynote Speaker Paul Hughes reflects on ‘What really is a Keynote Speech?’ After a recent Keynote Speech, I was interviewed by a journalist. His…

Top 10 Most Frequently Asked Questions about Professional Keynote Speakers

Top 10 Most Frequently Asked Questions about Professional Keynote Speakers. As a Professional Keynote Speaker, I get asked many questions by many people. Most of…

Use your Corporate Event to solve a key CEO Topic: Alignment

Your Corporate Event is a strategic tool. Because when it is used correctly it solves one of the key topics on your CEO’s mind: Alignment.

The Keynote Speech Topic every CEO wants to hear at every Corporate Event

The Keynote Speech Topic every CEO wants to hear at every Corporate Event. No matter how much I speak about Innovation, CEO's can not get…

How to make sure your Corporate Event has lasting Impact

How to make sure your Corporate Event has lasting Impact. No matter what the theme of your Corporate Event is, its ultimate goal is to…

How a Professional Keynote Speaker can make you Happier & Why it is Good for Business.

How a Professional Keynote Speaker can make you Happier & Why it is Good for Business. Business is all about people. And the happier people…

The ABC of the Best Keynote Speech

The ABC of the Best Keynote Speech After speaking for 25 years in more than 45 countries, it became clear to me that a great…

How a Professional Keynote Speaker Refreshes your Corporate Event & Why this is Important.

How a Professional Keynote Speaker Refreshes your Corporate Event & Why this is Important. All organisations have a multitude of unique problems, however every organisation…

Five Questions to Measure the Success of a Professional Keynote Speech at your Corporate Event.

Five Questions to Measure the Success of a Professional Keynote Speech at your Corporate Event. The old saying in business states, ‘we manage what we…

Use this Guide to find the BEST PRICE for your next Keynote Speaker at your Corporate Event.

Use this Guide to find the BEST PRICE for your next Keynote Speaker at your Corporate Event. When budgeting your Corporate Event, and you are…

Use a Keynote Speaker to Enhance the Impact of your Internal Management Event before it even begins.

Use a Keynote Speaker to Enhance the Impact of your Internal Management Event before it even begins. The experience of a Speech and your event…

Why Professional Keynote Speakers must be Professional Storytellers

Why Professional Keynote Speakers must be Professional Storytellers. Before you hire a Keynote Speaker for your next corporate event, make sure your decision criteria includes…

The Ultimate Success Factor at your Corporate Event

The Ultimate Success Factor at your Corporate Event. How will you know that your corporate event is a success? What is the key success factor?…

What is the Question at the Heart of your Corporate Event?

What is the Question at the Heart of your Corporate Event? A corporate event usually has a theme or topic that defines its content. This…

Use a Keynote Speaker at your Internal Management Event to Share your Vision & be a Thought Leader.

Use a Keynote Speaker at your Internal Management Event to Share your Vision & be a Thought Leader. As you are deciding on hiring a…

Professional Keynote Speaker Paul Hughes reflects on the Impact & Relevance of Speech Topics in Corporate Events.

Professional Keynote Speaker Paul Hughes reflects on the Impact & Relevance of Speech Topics in Corporate Events. I’ve said it before and I will say…

Is a Professional Keynote Speech interesting or insightful?

Is a Professional Keynote Speech interesting or insightful? Recently I attended a corporate event exploring how to use Technology for Organisational Growth. The highlight came…

Never Hire a Keynote Speaker who Motivates by Fear.

Never Hire a Keynote Speaker who Motivates by Fear. Motivation is a marathon, not a sprint. So it always surprises me when I see a…

7 Qualities of Professional Keynote Speakers

7 Qualities of Professional Keynote Speakers. After many years as a Professional Keynote Speaker, I have seen hundreds, if not thousands, of other Speakers. And…

5 Trade Secrets to get the Most from Your Keynote Speaker.

5 Trade Secrets to get the Most from Your Keynote Speaker. When you book a Professional Keynote Speaker you get much more than just a speech,…

• Guide to finding the right Keynote Speaker for your Corporate Event
• Guide on how much does a Keynote Speaker cost
• Risk Report on hiring a Keynote Speaker for your Corporate Event

The Difference Between Keynote and Plenary Speakers

Keynote speakers and plenary speakers — what’s the difference?

Meetings and speakers are both very diverse in their purpose. Meetings can be…

• international
• fundraisers
• sales-focused
• client conferences
• annual conferences
• leadership retreats

On the other hand, speakers can be…

• informative
• inspirational
• storytelling
• entertaining
• success stories
• experts in a field
• and so much more!

Once you have determined the purpose, theme, and structure of your meeting, it’s time to hire the perfect speakers for your event.

There are two types of speakers you may want to hire and retain for your event: keynote speakers and plenary speakers . Both add value to your meeting in different ways. Read on to learn about the difference between these two types of speakers.

What is a Keynote Speaker?

A keynote speaker’s main purpose is to drive home the meeting’s main idea or theme. In public speaking, the word “keynote” refers to a person who delivers a speech that sets out the central theme of a conference.

A keynote speaker is often selected to raise interest in an event and draw attendees to the program. Selecting a keynote speaker who is well-known for his or her expertise in a field, or who has wide name recognition due to other accomplishments, will create enthusiasm among prospective attendees for a meeting or conference. This speaker should be able to capture the essence of your meeting and be able to highlight it to your audience in a short period of time.

The keynote address may entail an opening keynote and closing keynote speaker. An opening keynote speaker is brought in to set the underlying tone and summarize the core message or most important revelation of the event. A closing keynote speaker will be engaged to end a conference on a high note and leave audiences with a sense of optimism. If an event is held over a longer period, it is not unusual to have a different keynote speaker for each day of the event.

What is a Plenary Speaker? 

A plenary speaker is a speaker who is often from within an organization of the same industry or a related industry, as opposed to a professional speaker or independent expert brought in to be a marquee keynote speaker.

A plenary session is a session of a conference in which all members of all parties attend. Such a session may include a broad range of content from fireside chats to panel discussions. It can take many forms and is not necessarily always the same. This is an opportunity for event organizers to be creative about the types of sessions that event attendees will experience.

Many meetings also have mini plenary sessions. These are often concurrent sessions that focus on issues important to an industry sector or a particular aspect of a practice applicable to all industries. Mini-plenary sessions are usually open to all registrants.

In many industries, the term keynote and plenary speaker are used interchangeably.

How WWSG Can Help with Keynote & Plenary Speakers

Thanks to the large number of speakers WWSG represents, our team can help you select both keynote speakers and plenary speakers. Our team has experience helping with motivational speakers, health care speakers, political speakers, economy speakers, business speakers, educational speakers, arts and entertainment speakers, and much more. If you have a certain thought leader in mind but don’t see that person listed on our website, we can still connect with that person and facilitate an engagement.

At WWSG, we create comprehensive solutions for events, conferences, meetings, and more. Our ability to assist clients with speaker selection and management compliments our team’s unprecedented and unparalleled level of service in the global lecture industry. By providing a very intimate and consultative support service to organizations for booking speakers and their events, WWSG is truly dedicated to client success.

Contact Us for Help Selecting Top-Rated Speakers for Your Event.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to the WWSG newsletter.

Check availability.

MLK's 1964 speech at ASU subject of new, continuing exhibit

Martin Luther King Jr. with community leaders and then-ASU President G. Homer Durham (to King's left) at his speech in Goodwin Stadium in 1964. Photo courtesy ASU archives

On June 3, 1964, Martin Luther King Jr. gave a speech at Goodwin Stadium, then the home of Arizona State University’s football team.

The speech was titled “Religious Witness for Human Dignity” and was delivered just days before the Civil Rights Act was passed by the U.S. Senate.

“The bill must pass,” King said before a crowd of 8,000 people, “and it must pass soon if our nation is to maintain its health.”

King’s speech got lost in the passage of time until 2014, when Phoenix resident Mary Scanlan was shopping at a Goodwill store and found a box of 35 reel-to-reel recordings that had been donated by deceased Phoenix businessman and civil rights leader Lincoln Ragsdale Sr.

One of the tapes was a recording of King’s speech .

Now, 10 years later and on the 60th anniversary of King’s speech, ASU is honoring King’s legacy with a continuing exhibit at Durham Hall.

A groundbreaking for the exhibit will be held at 4 p.m. on Monday, followed by a keynote address from former NBA great Earvin “Magic” Johnson at the Student Pavilion. Following his playing career, Johnson, the chairman and CEO of Magic Johnson Enterprises, has provided products and services primarily for diverse and underserved urban communities.

“The exhibit shows how ASU had a pivotal moment in its history where it brought the religious community, the political community and the civil rights community together in a climate that wasn’t welcoming,” said Mark Brantley, the assistant director of operations for the School of International Letters and Cultures. “Nevertheless, it stood on the frontier of making this happen.”

The exhibit consists of five acrylic panels that will explore themes like segregation in Arizona; King’s visit to ASU; Black faith leaders; the discovery of the speech tapes; and Martin Luther King Jr. Day.

Katy Kole de Peralta, a clinical assistant professor in the School of Historical, Philosophical and Religious Studies, said she’s hopeful the exhibit will shed a light on how pervasive racism was in the United States during King’s lifetime.

“The Civil Rights Movement isn’t just something that just happened in the South,” de Peralta said. “This isn’t just about Montgomery, Alabama. It was a problem here in Phoenix, too. So this is a way to kind of circle back to a message of inclusivity. Just because this story has been left out of the popular narrative doesn’t mean that it’s not important. It doesn’t mean that we shouldn’t kind of return to revitalizing this and understanding the history for what it’s worth.”

Brantley said he got the idea for the exhibit in 2020 while attending an MLK Day celebration at First Institutional Baptist Church in downtown Phoenix. The church’s pastor, Warren Stewart, mentioned that King had visited ASU in the 1960s.

“I was like, ‘Wow, you’ve got to be kidding. I never heard of that,’” Brantley said.

With the help of Shannon Walker, who oversees ASU’s archives, Brantley found a photo of King and others, including then-ASU President Homer Durham, at Goodwin Stadium. He then discovered that the tape of King’s speech had been found at Goodwill.

Later that year, after the death of George Floyd at the hands of a Minneapolis police officer, ASU President Michael Crow asked students, deans and faculty to facilitate initiatives and programs that would protect and defend the rights of individuals.

“When that email went out, I sort of put one and one together and said, ‘Why not highlight the fact that we have a former university president who invited Dr. King to speak?’” Brantley said.

To facilitate the research, Walker reached out to Erin Craft, program coordinator for the School of Historical, Philosophical and Religious Studies. Craft runs a public history undergraduate research experience that includes eight to 10 students every semester. Two students, Catherine Wise and Nicholas West, were hired to do the research, and graduate student Arturo Perez Lopez oversaw their work.

Craft asked the students to tell the story of why King came to ASU, and why his speech was somewhat forgotten.

“This is what historians do,” Craft said. “We pull threads.”

With Craft’s charge in mind, the students researched King’s visit to Tempe, but also discovered broader stories about the Civil Rights Movement in Arizona, including a story about a mother who went back to school after Phoenix schools were desegregated and graduated within a year of her daughter.

“Arizona as a whole is overlooked in the civil rights narrative of this country,” Craft said, “and the students kind of found ways to (show it was a part of it). And the fact that MLK chose to visit Phoenix a month before the civil rights bill was passed is a big deal. He knew that there were things going on in Phoenix that needed to be addressed. The students uncovered just really, really interesting stuff. We were so impressed with their work. They knocked it out of the park.”

In April, Lopez and Wise presented their findings on civil rights pioneers in Phoenix at the National Council for Public History’s annual conference in Salt Lake City.

“I found that the broader narrative of the Civil Rights Movement often overlooks the struggles in the Southwest,” Perez said. “These civil rights pioneers effectively fought against discriminatory, housing, education and employment policies that segregated them from Anglo Phoenix, ushering in a more inclusive era.”

Lopez called his time working on the exhibit a “fantastic experience that enriched me both academically and personally.”

“I gained extensive knowledge about national and local history, particularly about key local figures who played crucial roles in Arizona’s Civil Rights Movement,” he said.

That knowledge even persuaded Lopez to change the topic of his dissertation, from the Black Panther Party to the Civil Rights Movement in Arizona and, in particular, south central Phoenix.

“Working on a project of this magnitude contributed to my professional development and provided me valuable experience in team collaboration,” Lopez said. “Overall, it was an incredible experience.”

More Arts, humanities and education

ASU collection preserves legacy of modern architects, buildings in the Southwest

Editor’s note: This story is part of a monthly series spotlighting special collections from ASU Library’s archives throughout 2024. Arizona has a complicated record when it comes to the preservation…

ASU to host CoLang2024; event focused on language preservation, documentation

The world’s leading Indigenous language activists, community scholars, students and academics will converge on Arizona State University in early June for CoLang 2024, the biennial event put on by the…

Students connect with cultural history through digital humanities

Digital humanities is a field that applies innovative digital tools to traditional humanities disciplines, such as art, literature and history. In the School of International Letters and Cultures,…

Cookies on GOV.UK

We use some essential cookies to make this website work.

We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.

We also use cookies set by other sites to help us deliver content from their services.

You have accepted additional cookies. You can change your cookie settings at any time.

You have rejected additional cookies. You can change your cookie settings at any time.

Register to vote Register by 18 June to vote in the General Election on 4 July.

• International
• Foreign affairs

First Sea Lord’s Sea Power Conference 2024: Minister Trevelyan's keynote speech

Minister for the Indo-Pacific Anne-Marie Trevelyan gave a keynote speech at First Sea Lord’s Sea Power Conference at Lancaster House in London.

First Sea Lord, Council for Geostrategy – thank you for bringing us all together once again, here at Lancaster House, our small residence that the Foreign Office likes to use to welcome our international friends and allies. I am delighted to have the opportunity to share a few thoughts in my capacity as Minister for the Indo-Pacific, and as a well known and often teased strong advocate of our Royal Navy. I mean, if there is an opportunity to go to sea, perhaps that will be the solution to many people’s challenges. I am always happy to take up that challenge.

But first, I would like to thank you and all those who serve in the Royal Navy - above and below the surface - for all that you do to keep our citizens and UK interests secure every single day.  

All too often, the Royal Navy’s continuous deployments go unnoticed, unknown to most and therefore unsung – though we in this room certainly understand the reasons why that must often be so. 

It has been interesting as a politician, as someone with a constituency, to watch those who never knew, or asked, what your sailors do, sit up and watch in amazement as young men and women aboard HMS Diamond shared the dramatic images of their elimination of drones attacking civilian shipping in the Red Sea. 

In awe, and honestly with pride, the Royal Navy and her exploits are being talked about in the pub (I can guarantee that one) and on dog walks by middle-aged ladies (because I went on one just the other day), as young and old are reminded of the threats to our assumed way of life.

Nor has the tireless work of our Royal Navy gone unnoticed by our adversaries, or those whom they seek to crush – as the challenges proliferate, we see your men and women step up across vast areas of ocean and an increasing breadth of activity.

Most critically of course, our submariners are deployed 24/7, 365 days a year, on our continuous at sea deterrent – silently patrolling global waters, the effective deterrent our adversaries know is there, somewhere, always ready to defend.

Protecting the freedom of navigation on which we all depend, wherever it is threatened is at the core of the Royal Navy’s work – and HMS Diamond has been demonstrating that at the centre of the UK’s critical role in the US-led international coalition to uphold freedom of navigation in the busy shipping lanes of Red Sea and the Gulf of Aden…

Sharing analysis from the UK Hydrographic Office has allowed US planners to establish the temporary pier needed to deliver aid to Gaza – with RFA Cardigan Bay playing a vital part…

And our sailors aboard HMS Tamar and HMS Spey in particular are working with countries in the Indo-Pacific, to build and protect sustainable blue economies that are so critical – supported by the UK’s £500m Blue Planet Fund…

As well as supporting small island states respond to shocks – like the crew of HMS Spey volunteering their free time to work alongside Tonga’s National Visually Impaired Association, in the wake of a devastating volcanic eruption and tsunami… and I can tell you they have got friends for life on that island. It was really touching to discover the affection with which the work they have just done made a difference.

These are just a few examples of the recent work you have been leading. So I know you all agree that it was great to hear the Prime Minister’s announcement on 2.5% of GDP for defence spending, and a first picture from the defence Secretary yesterday on what this might look like for the Royal Navy. 

As the Foreign Secretary said last week, this is a world more dangerous, more volatile, more confrontational, than most of us have ever known.  We need to face up to that fact and act accordingly.  Not in a year or two.  Not in a few months.  But now. 

What is going to be vital is that the new integrated procurement model which we have set out, must turn government’s relationship with industry into a true strategic partnership – the 2.5% commitment will allow long term planning on shipbuilding, for instance, which will be vital to our ability to get the next generation of ships and submarines into service as quickly as possible. Those platforms will carry the innovative inventions which give us that critical military advantage.  So we must now make industry the sixth domain of our defences.

Whilst government, or rather the taxpayer – those ladies keep telling me that when I do the dog walking – it’s their money not ours. They are funding the Royal Navy, it is our defence and security industries which deliver the infrastructure, skilled workforce and platforms, weapons and kit for that your sailors need to deploy.

This First Sea Lord’s Conference takes place as our world becomes increasingly dangerous, unstable and unpredictable.  We must not divorce foreign and economic policy from domestic politics.  All over the western world, we see the rise of political movements that want us to pull up the drawbridge, claiming that we will be better off if we focus purely on domestic concerns. But this is the wrong answer. Because what happens abroad matters directly to our citizens. 

Our approach must not be to ignore the rise of these movements. It must be to deal with what has caused them to grow, so we can engage with the world and therefore safeguard our national interests.  And so it is more important than ever that our understanding of the strategic importance of the maritime - from the margins of the conversation into the heart of foreign policy – is centre stage.

The impacts of

• Instability … in the Middle East;
• Aggression… in the Black Sea;
• Military and economic coercion in the South China Sea;

and the double-edged sword of emerging technologies are rippling out across the globe.

Households everywhere are feeling the pressure of all this on their budgets.  Fuel, food and fertiliser price spikes courtesy of Putin’s illegal war have shaken the economies of all, but the poorest have suffered most. 

Governments have had to underwrite these cost of living hikes where they can.

So after a long period of - perhaps naive – optimism, people now  understand once again why defence needs to be prioritised, and that the Royal Navy has a central role to play. 

Credible deterrence across these many unstable theatres requires our Royal Navy, alongside our allies and friends, to be fitter than ever  - to sustain free and open navigation routes, protecting undersea energy and cables, and assisting many countries in safeguarding the sovereignty of  their EEZs.

We must work with our US allies to take some of the strain in support of their leadership to assure the security of so many, from NATO on their east to Indo-Pacific friends on their west.

As I travel across the Indo-Pacific, all my conversations with  counterparts have the challenge of maritime security and protection on the agenda.

For the UK, our work across the Indo-Pacific continues to be a priority – as we set out in our integrated review refresh last year – the Euro-Atlantic and Indo-Pacific are indivisible.

Together, we are standing up for our shared security, freedom, and prosperity – and there is nothing selfless about wanting to focus on the two thirds of global maritime trade which passes through Indo-Pacific waters.

We are leaning into our role as Dialogue Partners in ASEAN and IORA, as well the Pacific Island Forum.   Our bilateral maritime dialogues with Brunei, India, Indonesia, Malaysia, Maldives, Philippines, and Vietnam are going from strength to strength, with Maritime Domain Awareness and then work on how to manage policing these waters once the malign activity is known at the heart of what we are doing– but sadly we know there is great deal more to do.

As the Defence Secretary highlighted, our second Naval Littoral Response Group is hard at work keeping the Indian Ocean safe and open.

The challenge we have set ourselves with the USA to help our Australian counterparts develop a nuclear-powered submarines fleet is going to require an enormous commitment from our British industries – it is they who are building new relationships with Australian companies, universities and state governments, to prepare for the SSN-AUKUS fleet. 

And we must never forget why this was agreed – it is because nuclear-powered submarines can travel greater distances, be undetected for longer, and therefore increase the credible deterrence to those who would wish to disrupt or deny the free flows of trade critical to Australia and all our economic security.

The hard work of getting SSN-AUKUS underway had been kicked off with £4bn of contracts to BAE Systems, Rolls Royce, and Babcock for the first elements of the UK’s SSN-AUKUS submarines. 

But this is just the tip of the iceberg – not in financial terms, but in the uplift in infrastructure and skills which will be needed to deliver it on time. This truly will need to be a national endeavour across all three nations for us to meet the challenge we have set ourselves. 

At its peak AUKUS – Pillar 1 -  is expected to support more than 21,000 jobs in the UK and will need Australia to grow a skilled workforce which presently does not exist.  So its great to see the Royal Navy welcoming Australian personnel as they begin their specialised training.

Pillar 2 activity is also getting into its stride - we have run a first series of successful AI and autonomous undersea capability trials with our AUKUS family. Later this year we will conduct trilateral maritime autonomy exercises.   We are also now considering other countries that might contribute to AUKUS Pillar 2 projects, with Japan in the first instance.

The AUKUS Industry Forum, Defence Investor Network, and electronic warfare Innovation Challenge, are all now up and running to help improve and strengthen engagement and real understanding between government and industry.  I will keep saying it – it is industry that builds the tools our sailors must have to deliver the effect we need.

We must get better at demonstrating that government understands that, if we are to go faster to get ahead of the threats we see growing around us.

As part of that effort, from next year, the UK, US, and Japan will hold regular trilateral military exercises – this will build on the continuous deployment of HMS Spey and HMS Tamar in the Indo-Pacific, and is part of the commitment we have made with the USA in the Atlantic Declaration and Japan in the Hiroshima Accord.

Next year will also bring CSG25 (maybe I can hitch a lift on that first, maybe that’s a solution). Our aircraft carrier HMS Prince of Wales will be deployed to the region at the head of a Carrier Strike Group, including a port visit in Japan. And I can tell you there is a long lists of states requesting where else they would like you to visit. Some of the smaller island states may be tricky to park, but we will have to work on that one.

This work is immensely important in and of itself – but it is increasingly important in light of the increasing number of incidents involving unsafe conduct against vessels in the South China Sea over recent months.

That includes actions by Chinese vessels against the Philippines coastguard which have endangered lives, caused damage to civilian vessels, and made headlines around the world – as tensions mount over the Second Thomas Shoal.

We expect all states to uphold UNCLOS – it has a vital role in upholding peace, prosperity, and security, by making sure we all play by a set of rules designed and agreed to guarantee all our futures.

So we will support our partners to shine a light on these actions that heighten tension, risk escalation, and threaten regional peace and stability.

Indeed, from the Caribbean to the Pacific Ocean, the Royal Navy’s Maritime Domain Awareness Programme sets the global gold-standard when it comes to building the trust, partnerships, and capabilities we need to plan-ahead and respond to everything from illegal fishing to state threats.

We hope to expand this shared security expertise further, because we all need to look beyond what seems most alarming in a headline – to scan the horizon for what should really be keeping us up at night, so we can get the right pieces into place, across multiple theatres.

And, while it may seem trite to say that ‘together, we are stronger’ – from NATO to the MDA Five Eyes Partnership Forum, we should recognise that even when trust has been strained, and our resolve tested, we hold firm.

As we continue to work on inter-agency cooperation, on integrated defence and security, and indeed counter-terrorism – let us be clear about what is at stake, right now.

For us Brits, our identity as a maritime nation is a deep and enduring part of our view of ourselves.

Around the globe, others are looking to us to make good on the promise of that legacy for our shared future – by defending the values we hold dear, not just for ourselves but for all whose who long to feel the benefits of freedom and prosperity in their lives as well.

Indeed, they are looking to all of us – as determined adversaries and ruthless opportunists seek to bludgeon the brave into submission – to support them as they are brave enough to stand up for the future they want to shape for their citizens. So we need to ensure that our Navy and armed forces have what they need to do so.

For all of us right now, we face a defining litmus test in Ukraine.

As we strive to sustain our unwavering support and galvanise others to their cause – it is important that we recognise that it is at sea where the allied contribution is felt most keenly, combined with the Ukrainians’ indomitable spirit.

The UK is providing 60 small boats, alongside our mighty Storm Shadows, and uncrewed sea systems, with some £2 billion earmarked to become Ukraine’s largest supplier of drones.

Alongside Norway, we are proud to be leading a new Maritime Capability Coalition. Together, we are providing mine detection drones, raiding craft, Sea King helicopters – helping Ukraine build its navy, develop a marine corps, and defend its sovereign waters.

And we know it is making a difference.

Ukraine has struck the Kremlin’s Naval HQ in Sevastopol, and sunk or disabled around a third of the Russian Black Sea Fleet – including the notorious Moskva, forcing the rest into hiding. But as you said, probably only for now.

In the first months of 2024, agricultural exports reached the highest level since the war began – getting grain from Ukraine to those who need it most, has been a key British focus, just as we work to disrupt Russia’s shadow fleet, and increase the cost of Putin’s war machine with the largest ever package of sanctions.

In short, the Ukrainians have the will, they have the skills, and they have proved their effectiveness – if we back them. The UK will commit at least £3 billion a year for military support to Ukraine – building on more than £7bn to date. We welcome the recent release of funding from the US, as well as the EU.  But it is up to all of us to make this a priority for as long as it takes for the Ukrainians to prevail.

The reality is that we MUST get on a war footing in order to safeguard peace once again – just as twelve founding NATO nations did 75 years ago, when they gathered in Washington D.C, after conflict had engulfed the globe for the second time in a generation.

We can be proud to be sending some 20,000 UK personnel to the enormous Exercise Steadfast Defender – with our carrier strike group out in full force.

And if all NATO countries were to commit at least 2.5% of their GDP to defence when we all meet in Washington this summer – as we in UK are now committed to – then our collective budget would increase by more than £140 billion.

But it’s not just a commitment for meeting a future figure, it’s about upping the pace on investing now in our defence industrial partners.  Then we really will be changing gear, enabling our defence industries, their innovation and people, to invent, build, weld, innovate to give us the hardware and the software our armed forces need in order to protect more than a billion people across the NATO family and global security – from malign actors who have been investing at an incredible rate, and for too long, we have just been watching

Ladies and gentlemen - It’s not all about NATO, it’s not all about maritime capability, and there’s only so far money goes.

There is more we can and must do to build more partnerships and achieve greater coordination. As I said last year, gunning for interoperability and interchangeability is a no-brainer.

There is more we can and must do to send the clear, unequivocal, united signal to our adversaries that we will stand up for our values and our freedom – that they will not grind us down, nor will they wear us out, nor divide us.

So we must make good on our word  – it will be mission critical to deterrence which is effective in keeping the peace because it is credible, and those who would wish us harm need to know that.

Be it in Ukraine or anywhere else, if we allow our word to be shot down by tyrants and chancers – we send our every adversary the signal that it is open season on all that we hold dear.

And in so doing, we would be gambling every gain hard-won – not only of the rules to which we have all signed up – but of the tacit good faith treaties on which we rely to hold the fragile peace.

We must do all we can to stack the odds in our favour. The future is not guaranteed. So it is up to all of us to write the next chapter together. Governments can and must provide the money and the leadership, but only industry can give us the tools to enable our brave military personnel to deliver that credible deterrence, denial capability or front-line defence should it be necessary.  That safe and secure, peaceful and prosperous world we wish for our children doesn’t come free.

Is this page useful?

• Yes this page is useful
• No this page is not useful

Help us improve GOV.UK

Don’t include personal or financial information like your National Insurance number or credit card details.

To help us improve GOV.UK, we’d like to know more about your visit today. Please fill in this survey (opens in a new tab) .

Biden’s speech at the Holocaust remembrance ceremony, annotated

By Zachary B. Wolf and Annette Choi , CNN

Published May 7, 2024

President Joe Biden talked about the documented increase of antisemitism in the United States during the annual US Holocaust Memorial Museum’s Days of Remembrance ceremony at the US Capitol building. Every recent president has made remarks at least once at the event, but Biden’s remarks came as pro-Palestinian protests have disrupted classes and commencements at multiple US universities . At times, rhetoric at those protests has veered into antisemitism, offended Jewish students and sparked a fierce debate about free speech.

Biden talked in-depth about the Hamas terror attack against Israel on October 7, 2023, and the Israeli hostages that remain in captivity . He did not mention Israel’s heavy-handed response, which has not only destroyed much of Gaza and cost tens of thousands of lives but has also driven a wedge between Biden and many progressives, particularly on college campuses. See below for what he said , along with context from CNN.

Thank you. Thank you, thank you, thank you. Thank you, Stu Eizenstat, for that introduction, for your leadership of the United States Holocaust Memorial Museum . You are a true scholar and statesman and a dear friend.

Speaker Johnson , Leader Jeffries, members of Congress and especially the survivors of the Holocaust. If my mother were here, she’d look at you and say, “God love you all. God love you all.”

Abe Foxman and all other survivors who embody absolute courage and dignity and grace are here as well.

During these sacred days of remembrance we grieve, we give voice to the 6 million Jews who were systematically targeted and murdered by the Nazis and their collaborators during World War II. We honor the memory of victims, the pain of survivors, the bravery of heroes who stood up to Hitler's unspeakable evil. And we recommit to heading and heeding the lessons that one of the darkest chapters in human history to revitalize and realize the responsibility of never again.

The Days of Remembrance commemoration has been an annual event since 1982. Every US president since Bill Clinton has spoken at least once at a remembrance event.

House Speaker Mike Johnson spoke shortly before Biden and tried to compare the situation on college campuses today with that on college campuses in Germany in the 1930s.

Never again, simply translated for me, means never forget, never forget. Never forgetting means we must must keep telling the story, we must keep teaching the truth, we must keep teaching our children and our grandchildren. And the truth is we are at risk of people not knowing the truth.

That's why, growing up, my dad taught me and my siblings about the horrors of the Shoah at our family dinner table.

Shoah is the Hebrew term for the Holocaust.

That's why I visited Yad Vashem with my family as a senator, as vice president and as president. And that's why I took my grandchildren to Dachau , so they could see and bear witness to the perils of indifference, the complicity of silence in the face of evil that they knew was happening.

Biden visited Yad Vashem , Israel’s Holocaust remembrance site, in 2022 as president.

As vice president, he toured the Nazi concentration camp outside Munich in 2015 with his granddaughter during a trip for an annual security conference.

Germany, 1933, Hitler and his Nazi party rise to power by rekindling one of the world's oldest forms of prejudice and hate — antisemitism.

His rule didn't begin with mass murder. It started slowly across economic, political, social and cultural life — propaganda demonizing Jews, boycotts of Jewish businesses, synagogues defaced with swastikas, harassment of Jews in the street and in the schools, antisemitic demonstrations, pogroms, organized riots.

With the indifference of the world, Hitler knew he could expand his reign of terror by eliminating Jews from Germany, to annihilate Jews across Europe through genocide the Nazis called the final solution. Concentration camps, gas chambers, mass shootings. By the time the war ended, 6 million Jews, one out of every three Jews in the entire world, were murdered.

This ancient hatred of Jews didn't begin with the Holocaust. It didn't end with the Holocaust either, or after, even after our victory in World War II. This hatred continues to lie deep in the hearts of too many people in the world and requires our continued vigilance and outspokenness.

The Holocaust survivor Irene Butter wrote for CNN Opinion in 2021 about Adolf Hitler’s rise and echoes of Nazism in the January 6, 2021, Capitol attack.

That hatred was brought to life on October 7th in 2023. On the sacred Jewish holiday, the terrorist group Hamas unleashed the deadliest day of the Jewish people since the Holocaust.

Read mo re about Hamas .

Driven by ancient desire to wipe out the Jewish people off the face of the Earth, over 1,200 innocent people — babies, parents, grandparents — slaughtered in their kibbutz, massacred at a music festival, brutally raped, mutilated and sexually assaulted .

Evidence of sexual violence has been documented. Here’s the account of one Israeli woman who has spoken publicly about her experience.

Thousands more carrying wounds, bullets and shrapnel from the memory of that terrible day they endured. Hundreds taken hostage, including survivors of the Shoah.

Now here we are, not 75 years later but just seven-and-a-half months later and people are already forgetting, are already forgetting that Hamas unleashed this terror. That it was Hamas that brutalized Israelis. It was Hamas who took and continues to hold hostages. I have not forgotten, nor have you, and we will not forget.

On May 7, 1945, the German High Command agreed to an unconditional surrender in World War II, 79 years ago.

And as Jews around the world still cope with the atrocities and trauma of that day and its aftermath, we've seen a ferocious surge of anti s emitism in America and around the world.

In late October, FBI Director Christopher Wray said reports of antisemitism in the US were reaching “ historic ” levels.

Vicious propaganda on social media, Jews forced to keep their — hide their kippahs under baseball hats, tuck their Jewish stars into their shirts.

On college campuses, Jewish students blocked, harassed, attacked while walking to class . Antisemitism, antisemitic posters , slogans calling for the annihilation of Israel, the world's only Jewish state.

Many Jewish students have described feeling intimidated and attacked on campuses. Others have said they support the protests , citing the situation in Gaza.

Last month, the dean of the University of California Berkeley Law School described antisemitic posters that targeted him.

Too many people denying, downplaying, rationalizing, ignoring the horrors of the Holocaust and October 7th, including Hamas' appalling use of sexual violence to torture and terrorize Jews. It's absolutely despicable and it must stop.

Silence. Silence and denial can hide much but it can erase nothing.

Some injustices are so heinous, so horrific, so grievous they cannot be married – buried, no matter how hard people try.

In my view, a major lesson of the Holocaust is, as mentioned earlier, is it not, was not inevitable.

We know hate never goes away. It only hides. And given a little oxygen, it comes out from under the rocks.

We also know what stops hate. One thing: All of us. The late Rabbi Jonathan Sacks described antisemitism as a virus that has survived and mutated over time.

Together, we cannot continue to let that happen. We have to remember our basic principle as a nation. We have an obligation. We have an obligation to learn the lessons of history so we don't surrender our future to the horrors of the past. We must give hate no safe harbor against anyone. Anyone.

From the very founding, our very founding, Jewish Americans , who represented only about 2% of the US population , have helped lead the cause of freedom for everyone in our nation. From that experience we know scapegoating and demonizing any minority is a threat to every minority and the very foundation of our democracy.

As of 2020, Jewish Americans made up about 2.4% of the US population, according to the Pew Research Center , or about 5.8 million people.

So moments like this we have to put these principles that we're talking about into action.

I understand people have strong beliefs and deep convictions about the world .

In America we respect and protect the fundamental right to free speech, to debate and disagree, to protest peacefully and make our voices heard . I understand. That's America.

The complaint of many protesters is that Israel’s response to the terror attack has claimed more than 30,000 lives and destroyed much of Gaza .

But there is no place on any campus in America, any place in America, for antisemitism or hate speech or threats of violence of any kind.

Whether against Jews or anyone else, violent attacks, destroying property is not peaceful protest. It's against the law and we are not a lawless country. We're a civil society. We uphold the rule of law and no one should have to hide or be brave just to be themselves.

To the Jewish community, I want you to know I see your fear, your hurt and your pain.

Let me reassure you as your president, you're not alone. You belong. You always have and you always will.

And my commitment to the safety of the Jewish people, the security of Israel and its right to exist as an independent Jewish state is ironclad, even when we disagree.

My administration is working around the clock to free remaining hostages, just as we have freed hostages already, and will not rest until we bring them all home.

My administration, with our second gentleman's leadership, has launched our nation's first national strategy to counter antisemitism. That's mobilizing the full force of the federal government to protect Jewish communities.

But we know this is not the work of government alone or Jews alone. That's why I’m calling on all Americans to stand united against antisemitism and hate in all its forms.

My dear friend — and he became a friend — the late Elie Wiesel said, quote, “One person of integrity can make a difference.”

Elie Wiesel , the Holocaust survivor, writer and activist, died in 2016.

We have to remember that, now more than ever.

Here in Emancipation Hall in the US Capitol, among the towering statues of history is a bronze bust of Raoul Wallenberg . Born in Sweden as a Lutheran, he was a businessman and a diplomat. While stationed in Hungary during World War II, he used diplomatic cover to hide and rescue about 100,000 Jews over a six-month period.

Read more about Wallenberg , the Holocaust hero and Swedish diplomat who was formally declared dead in 2016, 71 years after he vanished.

Among them was a 16-year-old Jewish boy who escaped a Nazi labor camp. After the war ended, that boy received a scholarship from the Hillel Foundation to study in America. He came to New York City penniless but determined to turn his pain into purpose. Along with his wife, also a Holocaust survivor, he became a renowned economist and foreign policy thinker, eventually making his way to this very Capitol on the staff of a first-term senator.

That Jewish refugee was Tom Lantos and that senator was me. Tom and his wife and Annette and their family became dear friends to me and my family. Tom would go on to become the only Holocaust survivor ever elected to Congress, where he became a leading voice on civil rights and human rights around the world. Tom never met Raoul, who was taken prisoner by the Soviets, never to be heard from again.

Read more about Lantos , the longtime congressman and Holocaust survivor who died in 2008. Lantos worked for Biden early in his career.

But through Tom's efforts, Raoul’s bust is here in the Capitol. He was also given honorary US citizenship, only the second person ever after Winston Churchill. The Holocaust Museum here in Washington is located in a road in Raoul’s name.

The story of the power of a single person to put aside our differences, to see our common humanity, to stand up to hate and its ancient story of resilience from immense pain, persecution, to find hope, purpose and meaning in life, we try to live and share with one another. That story endures.

Let me close with this. I know these days of remembrance fall on difficult times. We all do well to remember these days also fall during the month we celebrate Jewish American heritage, a heritage that stretches from our earliest days to enrich every single part of American life today.

There are important topics Biden did not address. He referenced the October 7 attacks on Israel but not Israel’s controversial response, which has drawn furious protests. He failed to mention Gaza, where Israel’s military campaign has killed so many, and which has led the World Food Programme to warn of a “full-blown famine .”

A great American — a great Jewish American named Tom Lantos — used the phrase “the veneer of civilization is paper thin.” We are its guardians, and we can never rest.

My fellow Americans, we must, we must be those guardians. We must never rest. We must rise Against hate, meet across the divide, see our common humanity. And God bless the victims and survivors of the Shoah.

May the resilient hearts, the courageous spirit and the eternal flame of faith of the Jewish people forever shine their light on America and around the world, pray God.

Thank you all.

• Election 2024
• Entertainment
• Newsletters
• Photography
• Personal Finance
• AP Investigations
• AP Buyline Personal Finance
• AP Buyline Shopping
• Press Releases
• Israel-Hamas War
• Russia-Ukraine War
• Global elections
• Asia Pacific
• Latin America
• Middle East
• Election Results
• Delegate Tracker
• AP & Elections
• Auto Racing
• 2024 Paris Olympic Games
• Movie reviews
• Book reviews
• Personal finance
• Financial Markets
• Business Highlights
• Financial wellness
• Artificial Intelligence
• Social Media

Lara Trump touts RNC changes and a 2024 presidential victory for Trump in North Carolina

Lara Trump speaks at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump and her husband Eric Trump leave after speaking at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump speaks as Eric Trump listens at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump and her husband Eric Trump arrive at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump gestures as she arrives to speak at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump talks at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump reaches out to her husband, Eric Trump, as she speaks at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Lara Trump gestures as she leaves the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

Eric Trump holds his phone to the microphone as his father, former President Donald Trump, speaks at the North Carolina GOP convention in Greensboro, N.C., Friday, May 24, 2024. (AP Photo/Chuck Burton)

• Copy Link copied

GREENSBORO, N.C. (AP) — To a room full of Republicans from across North Carolina on Friday, former President Donald Trump railed against the Biden administration and vowed to win in the state for a third time — all over a speaker phone call after his son Eric Trump dialed him on stage.

“I just want to thank all of the people of North Carolina. The support has been great and never wavered,” Donald Trump said, met by cheers from hundreds in the crowd.

The four-minute phone call kicked off keynote speeches from RNC co-chair Lara Trump and her husband, Eric Trump, at the North Carolina GOP Convention in Greensboro. The couple touted key changes to the national Republican Party under Lara Trump’s leadership and insisted on the necessity of getting Trump back in office.

“What we have going on in this country right now is not Republican versus Democrat or left versus right,” Lara Trump, a Wilmington, North Carolina, native, said during the couple’s almost 40-minute address. “It’s good versus evil.”

Lara and Eric Trump’s speech comes a year after Trump addressed North Carolina Republicans as a keynote speaker at the party’s 2023 convention — one of his first public appearances a few days after his first criminal indictment claiming he mishandled classified federal documents was handed down from a grand jury.

But a lot has changed at the state and national party since Trump’s June visit to the convention — including his daughter-in-law’s meteoric rise within the Republican National Committee.

Lara Trump became the RNC’s co-chair, the party’s top fundraising official, in March and serves as No. 2 to Michael Whatley, the new RNC chair and former chair of the North Carolina Republican Party who is expected to speak at the NCGOP Convention on Saturday. Both Whatley and Lara Trump came into their leadership positions looking to revitalize the party and ensure Trump’s victory in November.

In the weeks following their ascension, the RNC saw major shakeups in staffing and an increase in fundraising — the latter greatly needed to fund Trump’s growing legal fees as he faces multiple civil and criminal trials.

While Lara Trump is early in her role, Nancy Murray, a GOP delegate from Charlotte, said she has high hopes for what Trump’s daughter-in-law will bring to party leadership.

She also said Lara Trump may be a major improvement from previous longtime RNC chair Ronna McDaniel, who Murray believes is a RINO — a derogatory term for conservatives meaning Republican in Name Only.

Under McDaniel, Emily Bourgeois, another Charlotte delegate, said the party suffered financial issues and lost too many races across the country.

“I’m hopeful Lara Trump can bring this back,” Bourgeois said before the speech.

Lara Trump pitched the RNC shifts to the crowd as necessary changes to winning the 2024 election, which included an emphasis on getting Republicans to turn out in massive droves in November. She urged the crowd to vote as early as possible — including by mail-in ballots, which Republicans such as Trump previously admonished against — and take others to cast their ballots to make sure the election is “too big to rig.”

“Any way you can vote and as early as you can vote, get your vote banked,” Lara Trump said.

The couple levied significant criticism against the Biden administration, which included concerns on immigration at the U.S.-Mexico border and inflation. As a way to get back to the country’s “guiding principles,” Eric Trump told the crowd that he and Lara Trump were committed to leading Trump’s campaign to victory by November.

“We’re going to make America great again, and we’re going to do it together and we’re going to start in North Carolina,” Eric Trump said.

Other prominent conservatives are scheduled to speak at the Greensboro convention over the weekend, including former Republican presidential candidate Vivek Ramaswamy, North Dakota Gov. Doug Burgum and North Carolina Republican gubernatorial candidate Mark Robinson.