public relations cover letter template

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Public Relations Officer Cover Letter

A public relations (PR) officer cover letter should make the case for your suitability as the public face of a company. Use your cover letter to expand on the points made in your resume , including your qualifications, experience, and top career achievements.

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PR Officer — Free Cover Letter Template:

Download our free public relations officer cover letter template in MS Word format.

Public Relations Officer Cover Letter Example:

[Full Name]

[Physical Address]

[Email Address]

[Contact Number]

Re: Application for the position of public relations officer.

Dear [Recipient’s title and last name] ,

This letter serves as an opportunity to get to know more about me as a prospective candidate for the position of public relations officer at [company name] as advertised in [where you found the job posting] . I would like to tell you about my skills, background, and ability to succeed in the position.

My interest in the position stems from a desire to apply my extensive PR knowledge and experience towards promoting your company’s public image and brand, as well as resolving public relations challenges. My training and experience as a strategic communicator along with my ability to [mention at least two skills that are listed in the job requirements] make me an ideal candidate for the job. I know that I would be a valuable addition to the team at [company name] .

I have a [qualification] from [educational institution] and have more than [number of years] of experience in public relations. I have extensive knowledge of [list things like knowledge of the local media landscape and a comprehensive list of media contacts] and outstanding [add key skills that align with the job requirements] .

In my most recent role at [previous employer] , I achieved [describe an accomplishment and strengthen it with a percentage, if possible] , which improved [mention the effect this accomplishment had on the company in question] .

I am eager to take on a new challenge and I see this as the perfect opportunity to contribute and grow. I am excited to be applying to [company] and for the opportunity to [describe how your skills and expertise would benefit the company] . I truly admire [mention notable milestones or characteristics you appreciate about the company] and would feel privileged to a member of the team at [company name] .

Please find attached my resume and [mention any other documents that were requested, if applicable] . Feel free to contact me directly should you require anything further.

Thank you for your time and consideration. I look forward to hearing from you.

[Your full name]

How to Write a PR Officer Cover Letter:

A step-by-step guide to writing the perfect public relations officer cover letter.

Address your letter.

Address the hiring manager directly..

Address your letter directly to the hiring manager, recruiter, employee, or whoever the person is that put out the job posting.

Avoid generic greetings.

If a contact name is supplied or if it is possible to find out a name, avoid using a general greeting such as "To whom it may concern" or "Dear Sir/Madam." Use the relevant title before the person's last name — for example, "Mr. Martinez" or "Ms. Thompson."

Start with an introduction.

Keep your introduction brief..

In no more than three sentences , tell the person why you are writing and what position you are applying to.

Mention that you meet the job requirements as stated in the job advertisement.

State the reason for your letter and your motivations for taking up the position. Your writing should reflect the exact job title and you should briefly highlight a key job advertisement requirement that you meet, for example, having more than two years' experience as a PR officer in a related industry.

State that you feel you are the best person for the job.

Use one sentence to elaborate on why you feel that you are the best fit for the PR officer position. Cite specific core skills and expertise that match key requirements in the job posting, such as coordinating PR campaigns, public speaking, networking, etc.

Showcase your qualifications and experience.

Briefly discuss your qualifications..

Write a few sentences on your qualifications and where you obtained them. Directly mention how your qualifications align with the job advertisement requirements. Most employers look for candidates with a Bachelor's degree in communications, marketing, journalism, or a related field.

Highlight your experience.

Mention how many years you've worked as a public relations officer and where you worked. Limit this to a single sentence as you will be discussing your exact duties and work experience further on.

Match your core skills to those mentioned in the job ad.

Match prominently featured duties and responsibilities mentioned in the job ad with related skills from your resume. For example, if the job ad mentions liaising with the mainstream print and broadcast media or promoting brand awareness, mention the nature and extent of your experience in that regard.

Outline your most recent job.

Discuss your most recent role..

In a few sentences , talk about your responsibilities at your current or previous job as a PR officer, for example — issuing press releases, preparing employee newsletters and shareholder reports, maintaining an extensive list of media contacts, building networks, and more.

Include details about how your contributions positively impacted your previous employer. Briefly discuss what your experience has taught you about your role as a PR officer.

Showcase your biggest accomplishments in your previous job.

Describe achievements that illustrate your expertise along with the value you brought to the organization in question. This might include strengthening the public image of a former client, maintaining an excellent response rate with media inquiries, increasing social media visibility, and more. Include metrics, where possible.

Celebrate the organization.

Mention what you know about the company..

In order to demonstrate your enthusiasm and express your interest in the company or organization you're applying to, do a bit of research and include a sentence about their key products or services, their success stories, or their social involvement.

Highlight the reasons why you want to work there.

Discuss why being a public relations officer at this organization appeals to you. Typically, this would include mention of how the position aligns with your career goals and skills, their generous benefits package, overwhelmingly positive employee reviews, etc.

State how you envisage adding value as a PR officer by reinforcing that you would be a perfect fit for them by mentioning desirable character traits, such as being an excellent strategist with persuasive writing skills, along with your ability to thrive in a fast-paced environment.

End with a call to action.

Indicate that you would like to hear from them..

Let them know that you are eager and excited at the prospect of joining their team. Refer the reader to your attached resume and any additional documents that may have been requested.

You may also want to refer them to your LinkedIn profile or a website that showcases your abilities. Invite the reader to contact you via email or phone should they need anything else.

Close your letter.

Thank the reader for their time. Add "sincerely" or an acceptable synonym and sign off with your full name.

What employers look for in a public relations officer cover letter:

• A well-written letter that succinctly showcases your strengths as a prospective employee.
• A clear indication of your PR qualifications, skills, and experience.
• Expansion of notable achievements listed in your resume.
• Why you identified this company or organization as the right fit for you.
• Knowledge of major players and stakeholders in the field.
• How your previous experience makes you the right candidate for this role.

How to Write a Letter of Interest

How do you write a cover letter for a public relations officer position?

• Address your letter .
• Start with an introduction .
• Showcase your qualifications and experience .
• Outline your most recent job .
• Celebrate the organization .
• End with a call to action .

What skills do you need for a public relations officer job?

• Excellent written and verbal communication skills.
• Ability to work under pressure and meet strict deadlines.
• Confidence in public speaking and campaigning.
• Ability to develop and implement PR strategies.
• Strategic thinking.
• Ability to draft press releases and liaise with the media.
• Analyzing media coverage.
• Ability to prepare newsletters, social media posts, and reports.
• Good interpersonal skills.
• Excellent networking skills.

How long should a public relations officer cover letter be?

A public relations officer cover letter should not be longer than one page. It should be a summary of key points that make you an ideal fit for the advertised position.

Related Articles:

The 12 best cover letter tips for 2024, how to address a cover letter, public relations job description, public relations interview questions, how to ask for a letter of recommendation.

WTO / Letters and Emails / Cover Letters / Public Relations Cover Letter Examples (Free Templates)

Public Relations Cover Letter Examples (Free Templates)

A Public Relations Cover Letter is written by individuals applying for a public relations job to let the recruiter or potential employer know they have the required qualifications to be the best fit for the open position.

A recruiter will be looking for a well-written letter that clearly illustrates your strengths as a potential employee. Also, they want to see a clear indication of your suitability for the public relations job in terms of skills, PR qualifications, and experience as well as how these qualities make you a suitable candidate. The letter should also show notable achievements and the reason why you are interested in the job and company. 

A company’s public relations are responsible for representing the company in the media and to the public. They are tasked with planning and directing information and activities that maintain and improve the company’s image/brand. Therefore, a public relations cover letter can be termed as a test for the task at hand to the applicants. If they can adequately sell themselves in the cover letter, it is a sign they can replicate the same for their employer.

Free Templates

As a professional in the field of public relations, you understand the importance of effective communication and the impact it can have on your organization’s image. These templates provide a convenient and efficient way to craft compelling PR cover letters that grab attention, convey your message clearly, and help you maintain positive relationships with stakeholders. By utilizing these templates, you can save valuable time, ensure consistency, and present yourself as a polished PR professional.

How to Write an Excellent Public Relations Cover Letter

As a public relations employee, excellent writing skills are equally important as speaking skills. The cover letter should therefore reflect this. You should aim to keep the letter informative and engaging. The steps outlined in this article below can be used to create a professional public relations cover letter. 

Step 1: Header

The first element of the cover letter is the header. The header is used to identify who wrote the letter and who they were addressing it to. To this effect, consider writing down the following information.

Include your personal information

Start the header by providing personal details that the hiring manager can use to identify who you are. Write down your full name, job title (public relations officer in this case), and contact details. Provide a physical address, valid phone number, email, or LinkedIn profile URL as contact details. Ensure the mailing address shows the street address, city, state, and ZIP code.

A cover letter has to be dated. Indicate the exact date when you wrote the letter by stating the day, month, and year. It is an official record of the hiring process and can be used for reference, hence the need for a date. 

Hiring manager’s details

The letter should then show the details of the hiring manager. Start by stating their full name, then his or her position in the company, which can be hiring manager, HR manager, or chair of the recruiting committee, etc. Then state the name of the company at which you are seeking a job, then write down its physical mailing address that shows the street address, city, and state where it is located.

Step 2: Introduction

The next step is writing the introduction. A well-written cover letter will have an introduction outlining the following items.

Provide a formal salutation that directly addresses the hiring manager directly in the format “Dear Mr/Mrs/Ms” followed by the recruiter’s name. Try to avoid using a generic salutation; if you do not know the name of the hiring manager, take a step to find out.

Briefly introduce yourself

You should then introduce yourself next. Write a brief introduction of at least three sentences that lets the recruiter know who you are, assures him or her you are qualified for the position and the best person for the same. This can be done by highlighting a specific key job description requirement you meet and a notable achievement you have had in your previous job(s).

Briefly state why you’re interested

The introduction should reflect your interest in the job. Do not hold back from communicating that you believe you are suitable for the position, and the cover letter shall be in support of this claim.

In case you are starting off in public relations, do not attempt to provide false information. Instead, state your passion, interest in the organization, and a press release or conference by the company that caught your attention. Stating that someone in the company referred the job is also acceptable.

Step 3: Body

The third step is crafting the body of the cover letter. The body is the core of the letter; this is where you prove to the recruiter that you are the best fit for the position. This is achieved by highlighting your experience, matching your skills to the job requirements, and showcasing your most notable accomplishments in PR. This can be done in one or two paragraphs.

List your PR accomplishments

State accomplishments in your previous jobs have helped you grow as a person and as a PR officer. The accomplishments are not limited to professional and academic accomplishments; consider non-public related, college, volunteering, certifications, and internship accomplishments. As much as possible, align these achievements with the job requirements. Outline any PR-related success stories you have had in the past; for example, if you managed to increase the social media engagements of your previous employer, declare it. Make sure you quantify success if possible; numbers are more intriguing to employers.

Emphasize your PR skills

Once the accomplishments have been exhausted, outline your core skills (hard and soft skills). Some of the common skills associated with a PR job description are;

• Content curation
• Social channel development
• Social media management
• Marketing communications
• Social media releases
• Digital marketing
• Project management
• Relationship building
• Brand management
• Event planning
• Brand communications Account management
• Client relations
• Copy editing
• Business storytelling
• Press releases
• Strategy development
• Strategic planning
• Copywriting
• Speech writing

Illustrating how the skills you possess can be beneficial to the company can go a long way in persuading the recruiter that they can use your services, so try as much as possible to align your skills with the job description.

When writing a cover letter, ensure to show enthusiasm and a deep understanding of the job. This, combined with illustrating how the mentioned skills have value to the company, can be a significant selling point.

Step 4: Conclusion

The last step in writing a public relations cover letter is providing a conclusion. A conclusion should sum up the letter by providing the following information.

Call to action

Let the hiring manager know that you would like to hear from them and that you are excited about the probability of joining their team. Invite them to read your resume and request an interview. You should then provide them with a valid phone number or email address they can use to reach out.

Thank the employer/hiring manager for their time and consideration

Also, thank the hiring manager for going through your letter. This polite gesture can appeal to them on a more personal level which might boost your chances of getting the job. You can also restate the value you bring to the company. 

Finally, close off the letter by providing a complimentary close. Follow this up with a signature and your name.

Tips for Writing a Good Public Relations Cover Letter

To persuade the hiring manager you are the best fit for the job, you need to write an outstanding cover letter that sets you apart from the lot. If incorporated into the writing process, the following tips can improve the quality of your letter.

Match your cover letter with your resume

Design your cover letter to match the format used in your resume. Use consistent fonts, margins, and setup.

Show strong communication skills

Communication skills are vital in PR. This is one area you want to sell yourself as being a pro. The cover letter should clearly indicate your written and verbal communication skills are top-notch.

Use industry-specific keywords

Most employers will use automated applicant tracking systems to review cover letters and resumes before going through them themselves. Therefore, it is important to ensure you use PR-specific keywords used in the job advertisement to boost your chances against their search engines. 

Do your research

Doing thorough research on the company, its goals, vision, and mission can help you in crafting a public relation cover letter that aligns with the company’s needs which is a positive in the recruitment process.

Always follow up on applications and interviews

Just because you haven’t had a response since you sent your application, it does not mean you should give up. Always follow up and remind the hiring manager of your continued interest in the position. This might result in you getting the job; follow-ups help you to stand out.

Be active in showcasing your skills and accomplishments

Try focusing on accomplishments you were actively involved in. This is more impressive than listing facts or certifications.

Be specific

Be specific with the information you give in the letter. Also, ensure the letter is specific to the job you are applying for. Avoid using the same cover letter for every application you send.

Find a way to stand out

Write your letter to be unique and stand out from the multiple letters the hiring manager will review.

Prioritize your experience section

Provide experiences that are relevant to the position at hand. Stuffing the cover letter with unrelated experiences might do more harm than good. 

Keep it concise

Keep the letter brief. One page will normally be sufficient for people with less than ten years experience.

Quantify your achievements

When providing achievements, try to quantify them as much as possible.

As a PR officer at Laudale Ltd, my team and I were able to improve the company’s brand rankings from position 65 to 40 on the Ohio Most Sought After sneaker shop list in one year. Or Being the PR manager at Brixton Talent agency, I was able to boost customer engagements by 30% across Facebook, Twitter, and Instagram, which saw more attendees to our annual talent events.

Sample Letter

Dear Hiring Manager,

I am writing to express my keen interest in the Public Relations position at Innovate Communications. With a Bachelor’s degree in Communications and three years of experience in a fast-paced PR agency, I have developed a robust skill set that I believe aligns perfectly with the requirements of your team.

In my current role at Dynamic PR Solutions, I spearheaded several high-profile campaigns, demonstrating my ability to manage complex projects and deliver results under tight deadlines. I have a proven track record of developing innovative strategies that significantly increased brand visibility and media engagement for our clients. My technical skills include expertise in digital analytics tools like Google Analytics and social media management platforms such as Hootsuite, which I’ve utilized to track campaign performance and optimize strategies for maximum impact.

I am particularly drawn to the innovative approach Innovate Communications takes towards public relations. Your recent campaign for EcoTech Industries was impressive in its creative use of digital media to build a compelling narrative. I am excited about the opportunity to contribute my own creative ideas and technical skills to your team.

I am confident that my background in crafting and executing strategic communications plans, along with my ability to adapt to the rapidly evolving PR landscape, makes me a suitable candidate for this position. I am eager to bring my passion for public relations and my commitment to excellence to Innovate Communications.

Thank you for considering my application. I look forward to the possibility of discussing my application with you in more detail.

Jordan Smith

The provided cover letter is a useful example of a public relations position application, showcasing several commendable qualities. It opens with a clear statement of intent, succinctly informing the reader about the specific position being applied for. The writer skillfully highlights relevant qualifications and experience, lending credibility to their application. More impressively, the letter details specific achievements and expertise in technical tools like Google Analytics and Hootsuite, demonstrating the candidate’s practical skills and ability to deliver tangible results. 

The letter also reflects the writer’s awareness and appreciation of the company’s work, as seen in the mention of a recent company campaign, showing a genuine interest in and alignment with the company’s values and objectives. The professional yet enthusiastic tone strikes the perfect balance for a public relations role, concluding with a polite invitation for further discussion. Additionally, the use of a fictitious personal name adds a touch of relatability and realism to the letter. 

Collectively, these elements create a compelling and effective cover letter, showcasing the candidate’s suitability for the role in public relations.

Dos and Dont’s for Writing a Public Relations Cover Letter

Before crafting a public relations cover letter, take into consideration the following do’s and don’ts of writing the letter:

• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement . A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Do spend time perfecting your opening statement Always take your time when coming up with the opening statement. A perfect opening statement must intrigue the hiring manager and encourage them to proceed with reading the cover letter.
• Don’t get caught up in tangents Avoid including irrelevant details. Remain focused on the job at hand and why you believe you are the best person for the position.
• Don’t be afraid to try some different formatting to your letter Customize the cover letter format in a way that will make it stand out. For example, use bullet points when outlining skills and accomplishments to make the letter more legible.

Final Thoughts

Public relations cover letter is an opportunity for applicants to market themselves to the hiring manager by outlining the value they bring to the company and their suitability for the position. A standard cover letter will contain a header, salutation, introduction, accomplishments, experience, skills, and a call to action. Since it is supposed to be a brief outline of why you are suitable for the position, one page will usually be enough.

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Are you leveraging the cover letters yet?

Whether you are a fresher seeking an internship or an experienced PR professional, a cover letter is equally important in both cases. If you have never written a cover letter or never felt the need to, this blog will address them as we lay out a comprehensive guide to writing the best cover letter.

A public relations cover letter contains all your key achievements already mentioned in your public relations resume but in addition to that, you have the freedom to express yourself more descriptively.

There are many advantages in this single page document. We will walk you through all the key aspects of an ideal public relations cover letter.

In this blog we are going to discuss the following topics:

Significance of a good Public Relations cover letter Key sections of a Public Relations cover letter Distinguishing factor in a good Public Relations cover letter How to prioritize the contents of a good Public Relations cover letter

Who is a Public Relations Professional?

[ Back to Table of Content ]

A public relations professional is responsible for projecting a positive public image for their client. This typically involves media relations, public speaking, organizing events, social media interactions, internal communications, corporate outreach, etc.

A public relations professional would ideally be at the helm of all communication channels. Depending upon the nature of the business, a PR professional conceives the strategy of communicating and building the brand image and executes it to perfection.

Not only is this profession exciting and creative but also comes with a lot of responsibility. So any business would want to have a PR professional who is media and tech-savvy with impeccable communication and persuasion skills.

Significance of a cover letter for a PR professional

A PR professional has to not only follow the best practices but also needs to think out of the box and has to be spontaneous. Bear in mind that the companies will be looking out for the applicants who truly stand out from the crowd.

Like the swarm of bees to honey, a coveted job vacancy will naturally invite the best talent pool from around. Post the pandemic, I have to rephrase it and clarify that ‘from around’ could mean ‘across the globe’!

With such a competition, you cannot afford to lay back and roll the dice. Writing a cover letter is always an added advantage as you are personalizing your application by doing so.

A well written public relations cover letter ensures that your hiring manager takes interest in your public relations resume and you are invited for a personal interview.

Before we look at how to write a compelling public relations cover letter, let us look at what constitutes a public relations cover letter in general.

Key Elements in a Public Relations Cover Letter

A public relations cover letter should be a single page document addressed to the hiring manager. Although there is no rule as to how a public relations cover letter needs to be drafted, here are the three main sections that must capture the content of a public relations cover letter comprehensively.

Introduce yourself

You begin the cover letter by introducing yourself. In the introduction, quantify your academic and professional accomplishments descriptively. Here is an example of the same:

Sample Introduction in a public relations resume

4+ years experienced Public Relations Manager with a bachelor’s degree in marketing with strong communication skills.

Sample Introduction in a public relations cover letter

I am a shrewd public relations manager with over 4 years of fostering cordial relationships with the media, with a bachelor’s degree in marketing.

On a public relations resume, the applicant should address the self in third-person. However, on a cover letter, one must address oneself in the first person.

Keep the letter informal but use power verbs wherever possible. Power verbs are nothing but action words that emphasize your active contribution. Also, ensure that you are using relevant keywords throughout the public relations cover letter.

In the introduction part, apart from your academic and professional prowess, you can also highlight the skills that you are proficient in.

Keep the introduction crisp and to the point. Your introduction must be relevant to the job you are applying for and not go off the tangent!

Enlist all your professional accomplishments

After the brief introduction, describe all your accomplishments so far in your career in an orderly fashion. There are three ways in which you can describe your career progression.

You can start from the time when everything began and then progress chronologically along.

You can also arrange it in a reverse chronological fashion by describing your latest accomplishments first.

This will make sense in most cases as you would stay relevant for the hiring manager in terms of your abilities from day one.

However, if you choose to start with something which you are very proud of or which you think will impress the hiring manager, then you may choose that format.

No matter how you describe your career trajectory, you need to describe it well. Remember that you have the one chance to say whatever it is that you couldn't convey in your public relations resume.

About the company

You have described all of your achievements and milestones in the previous sections. Now you should help the hiring manager to see how you can play a pivotal role in taking the organization to new frontiers.

For that to happen, you need to know the background of the company. Gather as much information as possible about the company and its stewards. Understand their vision and workflow.

Once you come to know more about the company, you can describe how your values and motto resonates with the company. Express your passion and enthusiasm for the company and your keenness to work with them.

However, do not come across as someone who is quite desperate for the job as there is a thin line between passion and desperation.

The key here is to understand the core values of the company and directly invoke that in your public relations cover letter.

Guide to draft the best Public Relations cover letter

Now that we know the components of a public relations cover letter, let us see what distinguishes a great public relations cover letter from an ordinary one.

Just as everyone would send out a resume, in all probability, most people would also be adding a cover letter along. The only way out to be the unanimous choice of the hiring manager in such a situation is by improving the quality of the public relations cover letter.

So is there a secret to writing the best public relations cover letter?

The secret recipe for success in the interview process apart from your potential is the way you project yourself.

In this case, your public relations cover letter is your projected self. So the first thing to address is the design and format of the public relations cover letter.

A well-designed cover letter is easy to read through quickly without losing any time. Choose a template that is designed by experts that ensure the best standards.

How unfortunate would it be to write an impeccable public relations cover letter and not ensuring that it is appealing to read?

The next thing to take care of is the elements of the public relations cover letter. We have already discussed the components of the public relations cover letter. Do not leave out any of the key information.

But here is the key to writing a compelling public relations cover letter - It has to capture the imagination of your hiring manager. You should compose your public relations cover in such a way so that your employer can visualize your potential.

The greatest advantage you have while drafting a public relations cover letter is that you can be descriptive about your achievements which means you can control the flow of your thoughts and emphasize how you can be an indispensable asset for the company.

Public relations internship cover letter

For an entry level public relations cover letter, you must follow the same guidelines mentioned above but with appropriate changes.

It is given that a public relations intern or an aspiring fresher in the field would not have any real-world experience. But do not fret, it is not a paradox!

If you are a fresher or an intern, you would be applying for companies who would be open to considering freshers.

Hence, you need to bring out the public relations professional within you by listing all your accomplishments in other spheres of life be it academic or extra-curricular, while drafting public relations intern cover letter.

The next most important step is to express your intent. Here is the key to properly do that, do not merely use fancy words and be done with it!

Instead, understand how the company operates and while expressing your intent, let them know subtly that you know exactly what you will be doing if you are hired.

If your employer realizes that you as an intern or a fresher can understand the work and your role with clarity, then it induces the recruiter with abundant confidence in you and your ability.

And, always back up your claims with some real world cases where you have excelled.

Go and check out Hirations' Online Cover Builder, with ready to use templates and much more.

Key Takeaways

Now that we have a comprehensive overview of writing a scintillating cover letter for public relations, let us note down the highlights:

We discussed why a Public Relations cover letter is important We went through all the key elements of a good Public Relations cover letter We also understood what distinguishes the best Public Relations cover letter from the rest Finally, we are fully equipped to prioritize the contents of a Public Relations cover letter

That’s it for now. We hope this has been helpful to you. We would love to hear your thoughts on this and if required, we are willing to help you better.

Go to Hiration career platform which has 24/7 chat support and get professional assistance with all your job & career-related queries. You can also write to us at [email protected] and we will make sure to reach out to you as soon as possible.

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Professional Public Relations Manager Cover Letter Examples for 2024

Your public relations manager cover letter must highlight strategic thinking abilities. Demonstrate your capacity for crafting messages that resonate with diverse audiences. Showcase your track record of successful campaigns in the second paragraph. Prove that your skills in media relations and brand management will be an asset to the team.

Cover Letter Guide

Public Relations Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Public Relations Manager Cover Letter

Key Takeaways

Crafting a public relations manager cover letter can be a daunting task. As you delve into job applications, you might find yourself puzzled by the fine line between echoing your resume and presenting a compelling narrative. Your cover letter should illuminate your proudest professional triumph without spiraling into clichés or exceeding one page. In this article, we will guide you through crafting a cover letter that tells your unique story and sets you apart.

• Introduce your profile to catch recruiters' attention;
• Use professional templates and examples to make sure your public relations manager cover letter follows the best industry standards;
• Settle on your most story-worthy achievement to shine a light on what makes your application unique;
• Write a public relations manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the public relations manager cover letter it would write for you.

If the public relations manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Public Relations Manager cover letter example

ZOE THOMPSON

Austin, Texas

+1-(234)-555-1234

[email protected]

• Emphasize relevant experience: The cover letter demonstrates the importance of detailing pertinent achievements, such as orchestrating successful PR campaigns that align with the company's objectives.
• Showcase your results: Mentioning specific outcomes, such as increasing brand visibility by 40%, provides tangible evidence of the candidate's ability to deliver measurable results.
• Professional reputation and relationships: Highlighting the ability to foster relationships with the press and influencers underscores the applicant's networking skills and capacity to build a strong brand image.

What should your public relations manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your public relations manager cover letter? Our builder sets those up for you with:

• Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
• Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
• Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
• Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your public relations manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and public relations manager cover letter are in the same font . Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your public relations manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

The top sections on a public relations manager cover letter

Header: Include your name, contact information, and date at the top of the cover letter to ensure the recruiter can easily identify and reach out to you.

Greeting: Address the hiring manager or team by name if possible, as personalization can help establish a connection from the onset of your communication.

Introduction: Clearly state the purpose of your letter, which should capture the recruiter's attention by concisely showcasing your understanding of public relations and enthusiasm for the role.

Body: This section should detail your relevant PR experiences, accomplishments, skills, and your ability to handle crisis management, media relations, and content creation, essential for a Public Relations Manager.

Closing: End with a strong and proactive closing statement where you reiterate your interest in the position and suggest a follow-up meeting or call to discuss how your PR expertise aligns with the company's goals.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic communication skills: The ability to develop and communicate key messages effectively to various audiences.
• Crisis management expertise: Demonstrated experience in handling unexpected issues and mitigating potential public fallout.
• Media relations proficiency: Experience in building and maintaining positive relationships with journalists and media outlets.
• Campaign and event planning experience: A track record of organizing successful PR campaigns and events that enhance brand image.
• Strong writing abilities: The capacity to craft persuasive and clear press releases, speeches, and other PR materials.
• Social media savvy: Understanding of how to leverage social media platforms for brand promotion and reputation management.

What matters most when tailoring your public relations manager cover letter salutation

Your public relations manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your public relations manager cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department] Hiring Committee,
• Dear [Mr./Ms./Dr.] [Last Name],
• Dear [First Name] [Last Name],
• Dear [Job Title] Search Committee,

Your public relations manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction .

Use those first two sentences of your public relations manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

How to select your best achievement for the middle, or the public relations manager cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your public relations manager resume.

What else can you include in your public relations manager cover letter body ?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your public relations manager cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Time to wrap up your public relations manager cover letter

Writing the closing paragraph of your public relations manager cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your public relations manager cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

The zero experience public relations manager cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience . Within your whole experience, there's plenty more you can write about in your public relations manager cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Winning at your job application game starts with a clear and concise public relations manager cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the public relations manager resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

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What the Hiring Manager is Looking For

What to include in your cover letter, best skills to include, mention your achievements, more sample cover letters.

People who work in public relations manage communications between an organization and the public. This can involve getting a company media attention, reinventing a brand image, or making sure a company's message is expressed clearly and empathetically.

Keep in mind that your potential employer will be looking not only at the information you provide, but also at the way in which you express yourself.

Cover letters are, first and foremost, strategic marketing documents: their two primary purposes are to ensure that your resume gets read and that you land a personal interview.

Particularly in a field like public relations, you will be evaluated on how well you “sell” yourself to your audience and how successfully you demonstrate how your qualifications and experience can best serve the employer.

Your primary task then, in writing a cover letter for a public relations job, is to be able to say very persuasively, “This is what your organization needs, and this is why I’m the best person to fulfill these needs.” Succeed in this objective, and interviews will follow.

Strong communication skills, both verbal and written, are required for a position in PR.

In your cover letter for a public relations position, you'll want to emphasize your PR skills, as well as any past public relations experience you may have. You should also try to mention any industry-specific keywords used in the job advertisement, because many employers use automated applicant tracking systems to scan cover letters and resumes for these phrases. Job applications that are rich in these keywords are more likely to secure interviews.

Other public relations skills and keywords you may want to emphasize include: media content creation, web analytics, SEO, content curation, blogging, social media management, social media releases, social channel development, digital marketing, marketing communications, brand communications, brand management, account management, business storytelling, event planning, client relations, relationship building, project management, networking, strategy development, strategic planning, copywriting, copy editing, press releases, and speech writing.

If you have any relevant success stories, such as increasing media mentions of your company, upping the number of followers on social media platforms like Facebook, Instagram, or Twitter, or creating a strategy around a launch, you should mention them in your cover letter.

Try to quantify these examples with percentages or dollar figures, if at all possible.

Below is an example of a cover letter for a job in public relations. Use this as a guideline: your cover letter should be specific to your own experience, as well as closely targeting the requirements of the job you are applying for.

Public Relations Cover Letter Example

This is an example of a cover letter for a public relations position. Download the public relations cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Public Relations Cover Letter Example (Text Version)

Donna Applicant 123 Main Street Anytown, CA 12345 555-555-5555 donna.lee@email.com

September 1, 2020

Georgette Lau Director, Human Resources Acme Office Supplies 123 Business Rd. Business City, NY 54321

Dear Ms. Lau,

With so many individuals applying for a position within your organization, how can you decide who is the best candidate? If you're seeking an individual who merely performs the work assigned, without any innovative leadership of their own, then I am not the person to call.

However, if you seek a capable, creative, team-oriented person with a dynamic outlook on life and a strong desire to succeed in Public Relations, then you should review my enclosed resume.

As you will note, I have solid interpersonal skills, with the ability to interface with individuals at all levels. I also have strong talents in creating, writing, and producing communication pieces. My organizational skills have allowed me to prioritize schedules and consistently complete projects within challenging time and budget guidelines.

Finally, my 15 years of experience in broadcast journalism has allowed me to develop exceptional skills in thinking on my feet, community outreach, and public relations.

I know I will make a positive contribution to Acme Office Supplies and look forward to discussing my capabilities in more detail. I am available for a personal interview at your convenience. I know you are busy and have many applications to review, so please let me know if you would like to further discuss your requirements and my ability to meet them.

Thank you for your time and consideration.

Your Signature  (hard copy letter)

Donna Applicant

Review more cover letter samples for a variety of career fields and employment levels, including an internship cover letter sample, entry-level, targeted, and email cover letters.

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Public Relations Intern Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an public relations intern cover letter, cover letter header, cover letter header examples for public relations intern, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for public relations intern, best cover letter greetings:, cover letter introduction, cover letter intro examples for public relations intern, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for public relations intern, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for public relations intern, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for public relations intern.

You should start your Public Relations Intern cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and state the position you're applying for. Make sure to mention where you found the job posting. In the first paragraph, it's also important to briefly highlight your most relevant skills and experiences that make you a strong candidate for the position. For example, you might say, "As a communications major with a strong interest in media relations, I was excited to find your internship opportunity posted on your website. My experience in managing social media campaigns and writing press releases at XYZ Company has prepared me well for the Public Relations Intern role at your organization." This approach shows you've done your research and are genuinely interested in the role.

The best way for Public Relations Interns to end a cover letter is by expressing gratitude, reiterating interest in the position, and inviting further discussion. For instance, "Thank you for considering my application. I am eager to bring my passion for public relations and my skills to your esteemed organization. I look forward to the possibility of discussing my application with you further." This ending is polite, professional, and shows enthusiasm for the role. It also opens the door for further communication, which is crucial in public relations. Remember to end with a formal closing like "Sincerely" or "Best regards," followed by your full name.

Public Relations Interns should include several key elements in their cover letter to make it stand out. 1. Personal Information: Start with your name, address, contact number, and email address. 2. Professional Greeting: Address the hiring manager by name if possible. If not, use a professional greeting such as "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the position you're applying for. 4. Relevant Skills and Experience: Highlight your relevant skills and experiences that make you a good fit for the role. As a Public Relations Intern, you might want to mention skills like excellent communication, creativity, problem-solving, and your ability to work in a fast-paced environment. If you've had any previous experience in PR or a related field, be sure to mention it here. 5. Education: Mention your educational background, especially if you're studying a field related to public relations, communications, or marketing. 6. Passion for PR: Show your passion for public relations. This could be through mentioning any PR campaigns you've admired, discussing what you love about the industry, or explaining why you're interested in the company you're applying to. 7. Examples: Provide examples of your work, such as successful PR campaigns you've worked on, or any relevant coursework or projects. 8. Closing: In your closing paragraph, thank the hiring manager for considering your application and express your interest in the opportunity to discuss your qualifications further. 9. Professional Closing: End with a professional closing such as "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should not just repeat your resume, but rather provide a more personal insight into who you are as a professional, your passion for the field, and why you would be a great fit for the role.

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Public Relations Internship Cover Letter Example

Increase your chances of scoring a job and learn to write your new cover letter with our free, expertly drafted Public Relations Internship cover letter example. Make a copy of this cover letter example at no cost or rewrite it directly in our easy-to-use cover letter maker.

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Public Relations Internship Cover Letter Example (Full Text Version)

Dear Hiring Manager,

I am writing to express my interest in the Summer Public Relations Internship at Barmain International, Inc. as advertised on your organization's careers website. I am a performance-driven and highly-skilled individual, eager to further develop professionally and personally through this opportunity.

I am currently a fourth-year Business & Management student majoring in Public Relations at the University of Edinburgh. In addition to academic achievements, I serve as the President of the TEDx Club, honing my leadership, teamwork, time management, and problem-solving skills.

During my two-month internship at BrightEdge Technologies, Inc., I developed valuable experience in producing articles, drafting press materials, media communication, media coverage monitoring, research, and clerical duties. I was recognized as Intern of the Month for completing projects efficiently within budget and on time.

I hold a Management Certification from the Leadership Institute and possess proficiency in the software programs mentioned in the job ad. I have attached my updated CV for your consideration and look forward to the opportunity to discuss how my skills and experience align with the needs of Barmain International, Inc.

Thank you for your time and consideration.

Sincerely, Jin Chun

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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A general cover letter example can serve as a great starting point for your application. If you’re feeling stuck, check out this copyable cover letter sample that you can copy and paste to modify for your own experience. You can also change the cover letter template at any time.

Dear Mr. North,

My experience of managing teams through change has taught me that if you put people first, everything else will fall into place. I led a team through a turbulent 18 months of downsizing at Labsworth, while a blistering period of growth at Pine Inc. provided an entirely different experience. No matter what the trajectory of the company is, there are lessons to be learned. Upon the completion of my MBA last year, I understood that I wanted to pursue a management role with an international dimension. I have never used my native Spanish in a business context and feel that your expansion into South America will allow me to employ my change management skills in a cultural setting that is familiar to me. In a start-up, it is important to employ people with both operational and commercial expertise. I have negotiated contracts worth $9.5m, improved delivery efficiencies by 12%, redesigned warehouse packing flows, overseen staff disputes, and driven profitability to industry-leading levels. In my last year at Pine, I spearheaded three initiatives to improve the net profit from 5.2% to 6.1%. Profits improve when everything is considered. I believe in letting my teams dictate the direction of their development. I have experience working with HR to design training modules, something that is particularly useful in a start-up. I enjoy the creativity and challenge of working out how to get the most out of a diverse set of professionals. 60% of my former team have enjoyed promotions over the past five years.

I cannot wait to find out more about your international expansion plans and hope that I am well-placed to assist.

Lara Fernandez

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Perfect cover letter structure

The perfect cover letter should have a clear and organized structure to make sure it highlights why you’re the right candidate for the job. Here’s what you should include to impress employers and increase your chances of landing the interview:

• Header: The cover letter header is the space at the top, or sometimes the side, of your cover letter that contains your name, contact information, and any relevant links. The header serves a vital role in identifying your cover letter and helping to create an attractive presentation.
• Greeting: The greeting of the cover letter is the way you address the person who will be reading it. We recommend using the hiring manager’s name whenever possible to establish a friendly, yet professional tone.
• Introduction: The introduction consists of the opening lines of your cover letter that serve to grab the hiring manager’s attention and encourage them to read the rest of your cover letter. The introduction should also include the company name and the role for which you are applying.
• Body (middle part): The body paragraphs are the middle part of your cover letter that give you the space and flexibility to discuss your accomplishments and key qualifications for the role.
• Conclusion & sign off: The conclusion is the final sentence of the cover letter that generally includes a call to action. This sentence expresses your enthusiasm for the job and politely encourages the hiring manager to schedule an interview.

You can also view our full guide on how to write a cover letter.

What makes a good cover letter example

A good cover letter example contains a combination of factors that work together to present you as the best possible candidate for the role. Remember that a cover letter sample is a starting point and should always be customized for your specific experience and the job you are applying to. In general, here are a few things to pay attention to that will make your cover letter stand out from the rest:

• The right template : An attractive cover letter is more likely to be noticed by employers. The best cover letter template is one that combines your own professional personality with the brand and image of the company you’re applying to. Our adaptable cover letter sample can serve as a reference when creating your header.
• Proper formatting : The right formatting makes your cover letter easier to read, and in turn, keeps the hiring manager interested for longer. Here are a few do’s and don’ts for great cover letter formatting .
• Keep a balance of white space to text
• Use paragraph breaks and proper punctuation
• Create an attractive header at the top of the page
• Adjust the margins to cram in more text
• Go overboard with flashy colors unless appropriate in your industry
• Forget to proofread for spelling and grammar mistakes
• A customized greeting : Your cover letter greeting should use the hiring manager’s name whenever possible. If you can’t find the name of a specific person, make sure to customize the greeting for the company or team.
• A professional email address : Your email address should be a combination of your first and last name (with numbers if you have a common name). Unprofessional email addresses are a big mistake.
• Clear structure : Even though a cover letter is one of the more freeform parts of your application, it should still appear organized. Use the sections of our cover letter example above as a model for your own.
• Detailed examples : The writing of your cover letter should give concrete examples of your skills, qualifications, and accomplishments. Make sure to use numbers and statistics whenever possible.

Cover letter examples FAQs

What to write in a cover letter.

Your cover letter is an opportunity to expand on the skills and experiences described in your resume. Instead of simply repeating what’s written there, make sure to add new details and examples that are relevant for the role and will encourage the hiring manager to contact you for an interview. 

How do you start a cover letter?

There are plenty of ways to start a cover letter , including with an anecdote, a statement about your skills or passion, or your connection to the company. Check out our adaptable cover letter samples for more ideas to get you started writing your own cover letter.

What are 3 things you should include in a cover letter?

Three things that should always be included in a cover letter are:

• Your name and contact information
• The hiring manager’s name
• The name of the company and the role you for which you’re applying

How long should a cover letter be?

Ideally, a cover letter's length should be between 250-400 words. A shorter cover letter may not be able to capture your skills, while a longer one may become tiresome to read. A cover letter should always fit on one page. See our adaptable cover letter examples for details.

What are common cover letter phrases?

Every cover letter should be unique but a few phrases you may find useful are:

• I am excited to apply to the role of (Job Title) at (Company Name).
• I am looking forward to the possibility of an interview.
• Feel free to contact me by phone or email at (Your Phone Number) or (Email Address).
• Sincerely, (Your Name)

What words should not be used in a cover letter?

We recommend avoiding “ To Whom It May Concern ” as it sounds impersonal and outdated. You should also avoid any language that sounds cold, arrogant, or entitled. Our cover letter samples can serve as an example of the right tone to use.

What does an employer look for in a cover letter?

Employers use cover letters to gauge whether you’re truly interested in the position and if you’ve understood the requirements. Make sure to consult the job description before writing your cover letter.

What is a simple example of a cover letter?

If you’re looking for a simple example of a cover letter, you’ve come to the right place! Here are some of our favorite simple cover letter samples:

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