how to write a speech properly

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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How to Write a Speech: Top Tips

Ashleigh Ferguson

Table of Contents

9 engaging speech writing tips, what are the different speech types , how to find help writing a speech.

A great speech is impactful and engaging. It should eloquently and clearly express your ideas.

Whatever the topic, a good speech should showcase your authority on a topic and demonstrate excellent communication and leadership skills.

Many people don't know how to write a speech, so the process seems daunting. But there are a few best practices and tips that can make the writing process easier.

In this article, we’ll discuss some best practices to help you write an effective speech that engages and captures your audience.

Public speaking can be nerve-racking. However, having a well-written speech can decrease some of that anxiety.

Even if you’ve never written a speech before, there are still best practices you can follow. 

An engaging speech should be clear, to the point, and follow a logical order. But how do you ensure your speech follows these criteria? Follow these nine engaging speech writing tips.

Know Your Audience

Analyze your target audience to improve the effectiveness of your speech because different audiences will have different expectations. 

Consider your audience’s age, level of understanding, attitudes, and what they expect to take away from your speech, then tailor your message accordingly. 

For example, if your audience members are teenagers, it’s unlikely that references to the ’70s will be effective.

Start With a Clear Purpose

Decide on the main point of your speech, and make sure all your content supports that point. Choose a topic that fits the following criteria:

A topic that is relevant to your audience

A topic you’re excited about

A topic you have reasonable knowledge about

Organize Your Ideas 

Use a speech outline to organize your thoughts and ideas logically. 

Identify the introduction, body, and conclusion of your speech to help you stay focused and make your speech easier to follow.

Use Strong, Clear Language

Choose your words carefully, and use simple language that is easy to understand. Avoid jargon or technical terms that your audience may not be familiar with. 

Again, your word choice will depend on your audience. For example, you’ll want to steer clear of slang when speaking to an older, conservative crowd.

Use Transitions

Speech transitions are words and phrases that allow you to move smoothly from one point to another. Use transitional words and phrases like “besides” to help your audience follow your thought process and understand how your points are connected.

Add Variety to Speech

A speech that is monotonous or lacks variety may cause your audience to lose interest. 

Including a variety of elements in your speech, such as anecdotes, examples, and visual aids, can help keep your audience engaged and interested. 

Practice, Practice, Practice

Practice your speech out loud to ensure it flows well and you’re comfortable with the material. Read your speech in front of the mirror or before someone you trust to give you critical feedback. Note the points for improvement, and incorporate them into how you deliver your speech.

End With a Strong Conclusion

How would you like to leave your audience members: inspired, informed, or mesmerized? Aim to end your speech on a high note. Summarize your main points, and leave your audience with a memorable takeaway.

Edit and Revise

Proofread and revise your speech to ensure it’s well written and error free. Use a grammar checker, such as ProWritingAid, to correct any grammar issues. You’ll also get suggestions on how to improve your sentence structures and transitions.

How to Write a Good Speech Introduction

The introduction can make or break your speech. It’s where you grab your audience’s attention to keep them engaged and state the purpose of your speech. 

An introduction also gives you the opportunity to establish your credibility. You should aim to give your audience a reason to listen to the rest of the speech rather than tuning out.

Here are some tips on how to create a positive first impression.

Start With a Hook

Begin your introduction with a hook that will grab your audience’s attention and make them want to listen. There are several options for a hook:

A statistic

A personal anecdote

Reference to a current or historical event

When thinking of an attention grabber, consider how appropriate and relevant it is to your audience and the purpose of the speech. For example, if you’re giving a speech to an older audience, you can make a historical reference that they can easily relate to.

Provide Context

Provide context by giving your audience some background information about the topic of your speech. This will help them understand the importance of what you are talking about and why they should care.

State Your Thesis

Clearly and concisely state the main point or purpose of your speech. Your thesis should be easy to follow and clearly outline the main argument and your stance. This will give your audience a clear understanding of what they can expect to learn from your presentation.

Preview Your Main Points

Give your audience a sense of the structure of your speech by briefly outlining the key points or arguments you will be making. They’ll know what to expect, and your speech will be easier to follow. 

Keep It Short

Your introduction should be concise and to the point, so don’t spend too much time on it. It’s important to keep your speech brief, and avoid including unnecessary or unrelated information. 

The goal is to engage and interest your audience, not bore them, so aim for a few well-chosen words rather than a lengthy introduction. Aim for your introduction to be about 10-15% of the total length of your speech.

A speech is just like any other piece of writing. You’ll need to identify your purpose, audience, and intention and then write accordingly. There are many types of speeches, and each type has its own expectations.

Let’s look at some of the most popular speeches and how to write them.

How to Write a Short Speech

Short speeches may be the most tedious to write because of how condensed and concise the information has to be. However, if you ever have to give a farewell, birthday tribute, or just a quick welcome, there are still some tips available to make your speech great.

Start by identifying your topic, title, and the purpose of your speech, which will set the foundation of your outline. Then, determine the main points of your speech; keep it short with two to three points. Remember, a short speech is typically less than ten minutes long, so keep your points concise and to the point.

Since you have limited time to make the most impact, incorporate powerful words or other engaging elements. For example, you could throw out a thought-provoking question or anecdote, which will grab your audience’s attention and keep them engaged.

Finally, once you’ve written your speech, review it for brevity and clarity. 

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

How to Write a Presentation Speech

A presentation speech is used to inform, persuade, explain, or demonstrate a particular topic.

Presentation speeches are well structured and follow a logical flow. They have an introduction, body, and conclusion. Use transition words and phrases to help your speech flow smoothly and prevent it from appearing disjointed.

You can use ProWritingAid to organize your speech and make it even clearer. ProWritingAid’s transition report will show you whether you’re using transitions effectively in your speech.

How to Write a Debate Speech

A debate is a formal argument on a particular topic. Debate speeches are persuasive since the aim is to convince the audience to agree with a stance.

Like most other speeches, a debate speech also follows the introduction, body, conclusion outline. This format helps the audience follow the speaker’s point in a linear and logical way.

When writing your introduction, clarify your stance so it’s clear to the audience. Anyone reading or listening to your speech shouldn’t have any doubt about your position on the topic. Take some time to prepare a solid opener, which can be an interesting fact, a personal story, or even a powerful quote.

The introduction also gives you the opportunity to explain terms your audience will need to understand throughout the speech. You should also provide an overview of your main points, but don’t spend long divulging too much.

Each body paragraph should cover a main point, whether that’s a key idea or a main claim, and each paragraph should begin with a topic sentence. The topic sentence is an initial sentence that summarizes the idea being presented. 

Your conclusion should be a simple and clear reiteration of the points you made in the thesis statement and body paragraphs. Add an attention-grabbing element to leave a lasting impression on your audience.

Remember to use strong and emotive language throughout your speech, which makes it more likely for your audience to feel emotionally connected to your stance.

Always use transition words and phrases to maintain a logical flow between your arguments. Finally, edit and proofread your work for any potential grammar, punctuation, or spelling mistakes.

How to Write an Elevator Speech

An elevator speech is a brief speech that’s used to pitch a product, service, expertise, or credentials.

You have 30–60 seconds to persuade someone to act how you’d like: the same time as a quick elevator ride.

An effective elevator speech should contain an introduction, a clear value proposition, and a strong conclusion. 

Your introduction should be polite and clear. Briefly explain who you are, what you do, and what you are offering. For example, if you’re pitching your expertise, condense your background into two sentences. Include things that will make your audience remember you.

End your speech with what you want to achieve. What are you trying to accomplish with this speech? Perhaps it’s a job opportunity, a follow-up meeting, or an internship.

Once you’ve written your speech, be sure to revise it for brevity. Then practice and record yourself to ensure you don’t go over the time limit.

Writing a good speech takes time, but these tips are a good start to improving your speech-writing process. If you encounter writer’s block, look up popular speeches for inspiration. Ask someone you trust to give you feedback once you’ve written your speech.

Finally, while ProWritingAid can’t write your speech for you, it can help you write in a cohesive and logical manner. It highlights any grammar, spelling, and punctuation issues. It also shows you suggestions on how to improve your sentence structure, transition, pacing, and readability, so your next speech can be impactful and memorable.

Ashleigh Ferguson is a Copywriter on the ProWritingAid Team. With an affinity for learning new things, you can always count on her to know some random fact. She’s a self-proclaimed ‘Fix-it Felix’ and a newly minted ‘candle lady’.

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How to write a speech: 20 good and effective tips

• Filed under: Featured articles , Presentation anxiety , Public speaking articles , Public speaking tips and tricks , Speaking tips , Speech delivery , Speech preparation

Just about a moment ago, you found out that you need to make a speech at an important event in a few weeks, but you don’t have a clue what to do. The only clear question in your head is, „How to write a speech that the listeners will be interested in? What should I do?”

So, how to wrtite a speech? How to write a speech depends on many factors. For example, type of event (official or unofficial), listeners (acquaintances or strangers), time (short or long speech), etc.

In today’s blog post, I’ll highlight the most important elements to consider when writing a speech. If you mark these easy-to-follow tips, then speech writing should not terrify you anymore. On the contrary, you’ll be able to prepare something that your listeners will remember as a positive example.

Table of Contents

How to write a speech if I don’t know anything about making a presentation?

“There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave.”  – Dale Carnegie

Each great journey starts with the first step, so let’s first take a look at some of the things you can do to prepare for a speech.

1. Pick a topic you know

The best topic is always the one you are ready to passionately talk about for hours . However, it’s not always the topic your listeners like. Therefore, you should be able to find a balance between what’s exciting for both you and your listeners.

Sometimes, you have to talk about something that is as interesting as watching turtles run. Here, think about how you can add colour to the topic with exciting stories or examples.

For example: my high school history teacher was the one who would bring such brilliant examples and turn a history lesson in such an exciting class that I wanted to learn more in my free time. At university, our history lecturer was extremely boring as we could have read his PowerPoint slides at home.

Read more about how to gather information on your listeners’ background through audience analysis here.

2. Define a clear objective of your speech

Any person is as lazy as they’re allowed to be and, unfortunately, it also applies to speech preparation. Some overestimate their improvisation skills instead of thoroughly preparing their presentation plan.

Be sure to make it clear to yourself what you want to achieve with your speech . Try to avoid the two goals of the regular speaker, „I have to do it somehow“ and „As soon as possible“. This approach doesn’t offer anything to the listeners.

Make a decision whether you want to persuade the listeners or share information with them. Then, take a A4 paper and put down the clear purpose of your presentation . This will help you write a speech that better supports a particular thought.

You should be able to define your objective with one sentence that passes on the most important thing you want to achieve with your presentation. If you can’t sum up the objective with one sentence, your speech must be too long. Normally, I get the objective on paper thinking, „What do I want my listeners to do or think differently after my presentation?“

To learn more about how to prepare for a presentation properly, read these posts:

• 33 tips to improve your presentation skills
• 12 effective impromptu speech tips you should use

3. Put down the sub-topics you’re planning to talk about

There’s one common joke, how does one eat an elephant? The answer? Piece by piece. That’s exactly how you should think about your topic. Namely, researchers believe that people are able to focus on a maximum of one main and three secondary questions . There you have your main topic, so make sure to add two-three sub-topics.

Put down the sub-topics in as much detail as possible. I usually write them in short words or phrases, sometimes, in short sentences. This way, I’m going through the main idea of one or another sub-topic I want to convey.

Recommended books

How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations

Jeremy Donovan

Resonate: Present Visual Stories that Transform Audiences

Nancy Duarte

Confessions of a Public Speaker

Scott Berkun

Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds

Carmine Gallo

The Checklist Manifesto: How to Get Things Right

Atul Gawande

The First 20 Hours: How to Learn Anything... Fast!

Josh Kaufman

4. How to write a speech on a topic I know nothing about?

It may happen that you have to make a presentation on a topic you don’t know or know superficially. In this case, use the time you have wisely to prepare properly and explore the topic as much as possible.

If the topic is too complicated for you and you feel like not getting it at all, check out how to write a speech that makes this topic more suitable for you.

For example, if I had to give a 20-minute speech on maths, I’d be in trouble big time as I don’t really know much about it. Thus, I’d adjust the topic and focus on the aspect of maths I know very well. So, I’d tell a couple of stories about how I didn’t much like maths at school and that there’s one thing I’m really good at. I can calculate percentages by cross-multiplying. Then, I’d talk about how it really helped me and how the listeners could use it to their advantage.

How to write a speech that sparks interest?

I think around eight presentations in ten starts with the boring „Hello, my name is…“ and „I’m so lucky to be here“. Yes, this message is also important, but from the point of view of your presentation, an effective introduction must do a bit more.

5. Grabbing attention

Before the start of a presentation, the listeners usually do their own stuff: talk to each other, browse their computer or mobile, walk around, talk on the phone, etc. If you start your speech with the usual „Well, let’s start. I’m …“, people from the third row may not even notice you.

Therefore, attracting attention is important , so think carefully about how to do it. In short, I’ll say that, basically, you can do anything you want to draw attention. As long as it meets the two requirements below, everything is fine. These requirements are:

• The activity is related to the topic
• The activity is appropriate for the particular audience

If your plan doesn’t meet at least one of the two requirements, you have to come up with something different.

6. Your introduction should spark interest

I believe the main purpose of an introduction is to awaken interest . If your introduction leaves the listeners thinking, „Meh? I wonder what that’s about!“, you’ve slipped. But if you’re able to spark interest right from the start, it will be much easier to keep the audience hooked later.

Broadly speaking, the purpose of the introduction can be divided into three objectives:

• Grabbing attention
• Sparking interest
• Sharing background information and clarifying the „rules“

The regular speaker never follows these three objectives as they have other objectives. These are:

• „I must do it somehow .“ Note that the emphasis here is on the word „somehow“.
• „I must finish it as soon as possible.“ For the listener, this means a 30-minute speech made in 15 minutes.

These two anti-objectives have nothing to do with the interests, needs, and expectations of listeners. And so it happens that in addition to the introduction of such speaker, the whole presentation is quite boring. Your task is to be a better speaker.

Here are some thoughts on how to write a speech with an introduction that sparks interest: How to make a presentation? 10 short (but thorough) steps

Tell a personal story related to the topic

As I always say, „Make a point, tell a story“. Listeners love personal stories, and if you’re a good storyteller, it’s even more fun to listen to. If you can make a joke about yourself (say, how you screwed up in a similar situation), even better.

What is the purpose of your presentation?

Have a clear understanding of your message and why you have set this or that objective. A clear description of the purpose of your presentation gives a nice answer to the question („How can I benefit from this?“) going round and round in the listener’s mind (slightly swirling).

How is your presentation structured?

Here, you can highlight the main topics you’ll be talking about. Don’t forget to mention why you chose particular topics as you’ll emphasise in the beginning why they are important.

Why are you making a presentation on the topic? If you need it, introduce yourself, but do it briefly in a few sentences. Don’t start telling your biography, but explain briefly why you are the best person to talk about this topic.

How to write a speech that has strong content?

„Great minds discuss ideas; average minds discuss events; small minds discuss people“ – Eleanor Roosevelt

The purpose of developing your topic is not to talk broadly about nothing for a long time, but to present your key points, explain, and, if necessary, justify them.

7. Choose an appropriate speech style

When it comes to how to write a speech that has a strong content, it’s worth thinking about which style to choose or which method you could use to structure it. Here are some key methods used to structure a speech.

Chronological order

Speeches made in chronological order are narrative, historical, autobiographical, or developmental. All elements of the narrative come in some sort of chronological order, e.g., „Born in 1977, graduated from high school in 1995. Then went to Stanford University…“

Deductive method

The deductive method is most commonly used. This means that, first of all, you tell the audience what the purpose of your speech is and you prove and justify it during your presentation. The reason why the deductive method is most commonly used is that the audience will know right from the start what is expected of them, which will make it easier for them to follow you.

Inductive method

It would be wise to use the inductive method if you know that the audience is obviously against you. If you start with telling them what the purpose of your speech is (e.g., „buy my product’), it’s likely that no-one will listen to you.

As much as you want them to just listen to your arguments, start with good explanations and arguments, and then say what you want to do next. This way, you’ll be able to convey your reasoning calmly.

Problem method

The problem method begins with a description of a problem or an analysis. To ensure it’s not just pure criticism and so that it’s easier for you to persuade people, make sure to provide possible solutions.

Comparative method

The comparative method compares similar or different things, e.g., US and Canadian hockey teams, US and UK tax systems, etc.

Narrative method

The narrative method is very good for speeches that consist of events and their vivid descriptions. Here, try to avoid dry storytelling and avoid clichés: „On my way here, a funny thing happened to me…“ and the like.

Remember that you can’t write a speech that works well in every situation. Therefore, you always have to consider which method would be best for a particular audience.

8. Don’t forget proper transitions

A clearly structured speech and proper transitions from one part to another help listeners perceive the structure and, therefore, better understand the content of the speech. Your presentation should feel like hovering down a good road. This means that the listener knows during your entire presentation, where you are moving, where you are at the moment, etc.

Some thoughts on how to write a speech that is easy to follow:

• Move from easy things to more complicated ones and always make a connection between new information and the information mentioned previously.
• If it is a product presentation, where the listeners can touch or do something themselves, it would be wise to use the explain-show-let do method . For example, if you distribute the products at the beginning of your presentation, the listeners may get distracted, testing the products. So, first, you explain and show, and only then let the audience have the products.
• Try transitioning from one part of your speech to the next smoothly, form a large and well-functioning whole.
• Different parts of your speech can be emphasised by pausing , numbering sub-topics („first“, „second“), using visual tools, etc. For the most important parts of your speech to be better remembered, make sure to repeat them.

If you want to know how to write a speech that is persuasive and well argumented read a blog post here:

• 11 tips how to write a great persuasive speech

How to write a speech that is exciting to follow?

At this point, it’s worth recalling the so-called “phone game” often played in childhood. Someone whispers something to the first player in line who would then pass it on to the next player, etc., until the end of the line. As a rule, the information that reaches the end of the line is significantly different from the original…

Have you ever thought that if, for example, the first in line could take notes and would be shown pictures or things to illustrate the original sentence, would the end result be better? Now, we’ll have a look at how to write a speech that is well-illustrated.

9. Use all the senses of your listeners

Using different tools helps listeners better focus on what you’re talking about. If you’re planning to use tools, try using a lot of them, and remember to use all the senses of your listeners when making a presentation (pictures, stories, examples, questions to the audience, engaging the audience, etc.). This way, your message will hit home more effectively.

Instead of a regular text slide, show a slide containing only one image and tell a relevant story related to this image and your topic. Deliver it in a cool, humorous way, making a joke about yourself, if possible.

10. Engage the audience to think and contribute

Engage the audience by encouraging them to express their thoughts , asking them questions and doing everything to encourage them to ask questions. The cooler environment you manage to create, the more the audience will listen to you.

If the format of you presentation allows it, do some group work and practical exercises. Don’t be afraid to do something unusual – it will be remembered.

11. Personal stories are better than vague examples

All of us have have great stories to tell that can be used when making a speech. If it’s a relevant and humorous story that happened to you, it’ll work well. Especially if it’s a story where you show, based on your own experience, how you failed at something and learned from your mistakes . Many people don’t like to be joked at – you’ll be making a joke about yourself in front of the audience, and believe me, it’s worth it.

Telling a story, try to make it more personal for the listeners. For example, instead of saying „I went to a city…“ say „Two weeks ago, I went to London and…“

Also, name places, people, objects, etc., that people know. The more true details (but don’t overdo it), the more powerful the story is. If the listeners can relate to your story, the message will hit home sooner.

12. Use your body language, facial expressions, and emotions effectively

Use your body language and facial expressions when telling stories. Give your story a different emotion , don’t speak monotonously. Show related humorous video clips. In other words, use all the senses of your listeners.

If you manage to make a colourful presentation like that, even a boring and uninteresting topic will absolutely wow the listeners. But if you perform as described in the first paragraph, be sure that even the world’s most interesting subject will appear so boring that the listeners will be wishing you death in a few minutes.

13. Use visual tools only if it adds something to the message

When writing your speech, think about whether and what kind of tool you need for your presentation. Do you plan to show slides?

You need to ask yourself an important question, „Will the visual material add anything to my presentation?“ Don’t do it if the answer is negative, it always has to have some sort of purpose.

Ask yourself how you will present the visual material . Timing is always important – remember not to do it too early or give it out to the listeners. I mentioned it in one of the chapters above.

Read more rom this blog post: 7 good public speaking tips you should use

How to write a speech that will be remembered?

„No matter what goes wrong, there is somebody who knew it would.“ – Evans and Bjorn’s Law

The structure of a presentation is similar to writing an essay: it must have an introduction, the body, and a summary. Many speakers manage the first two parts, but forget about summary, which unfortunately, ruins the overall impression.

Have you ever attended a presentation that starts out fine, works great, but ends so suddenly that you’re confused? Typically, it ends with a single phrase, „That’s all! Are there any questions?“ Do you think it’s the right way to end a presentation? Let’s talk about how to write a speech that the listeners will remember.

14. Avoid the abrupt summary

For example, I like to compare a proper presentation with a flight, in which introduction can be compared to take-off; topic development, to flying over the ocean; and summary, to touchdown. If all this is done smoothly, the travellers applaud sincerely.

Based on this example, think about what type of summary is „That’s all“? It’s like the pilot thinking, „Enough is enough“, abandoning the wheel, and telling the passengers, „That’s it!“

Not very funny, right? Because passengers (read: listeners), are panicking, „But what about the summary?“ When talking about presentations, some call this approach to making a summary „like a bolt out of the blue“. It was all going so well, what happened?

15. Bring out the main thing to keep in mind after your presentation

The story above is meant to show you that the purpose of a summary is not to say „That’s all!“, but to briefly summarise the main points of your speech. You should clearly state what’s most important and what you want the listeners to remember.

For example, if you’ve been making a presentation for an hour or two, full of complicated information, many listeners may not understand what’s important and what’s not. You, however, point out the most important parts of your presentation in the summary, so that everyone understands it.

A summary is like putting the last nail in the wall of a house before you move in. You know everything is ready, suitable for living. And when you finish your presentation with the last relevant bit, story, or a brilliant thought, it’s the „last nail in the wall“, leaving the listeners thinking, „Wow, this was fierce!“

How to write a speech that works out great when making it?

As mentioned above, people tend to get comfortable and lazy. This is also the main reason why most speakers prepare themselves for the presentation thinking, „I just made the slides ready and will now be waiting for the presentation“. Not the world’s best preparation method. Now it’s time to talk about how to write a speech that works out great already when making a presentation.

16. Practise your speech before making the actual presentation

Once you complete the first draft of your speech, you need to practise it in a loud voice already at home . This will help you get rid of the sentences that are too long and spot complex words that can break your tongue.

Even if you’re at home at your computer, practise when standing . This is how you get used to a situation where you can’t hide your trembling body parts from the listeners. In addition, you’ll be able to practise your hand moves . And most importantly – when standing, you appear more of an influencer than when sitting at the table.

17. Practise with the camera

The fastest – and surest – way to improve your body language is to record your presentation and watch it on a big screen later. Today, nothing could be easier thanks to smartphones, so I strongly recommend to record your presentation already at home. The camera reveals movements that we make uncontrollably.

Read more about how to be comfortable in front of a video camera here.

18. Don’t exceed the time scheduled for your presentation

One of the biggest sins is exceeding your scheduled time – the listeners become lazy, the general schedule shifts, etc. If something was left unsaid developing the topic, don’t add any new information in the concluding phase, as it only creates confusion. Keep that in mind and consider my recommendation next time.

Thus, if your presentation is limited time-wise or it’s a short speech, when practising at home, use a stopwatch and see how long it takes for one or another topic to go through. Also, check the total time of your presentation. If you tend to exceed the time, make sure to work on it.

19. Repeat as many times as it takes to make you grow tired

The more you practise, the more flawless your speech will be and the more confident you will become. It’s really helpful if you need to introduce changes to your presentation (for example, you need to leave something out). Knowing the content of your presentation throughout makes it easier.

Practise as many times as it takes to grow tired of your own presentation. Why is that good? Because it acts as a counterbalance to stress – so you can talk calmly and confidently. No, not expressing boredom, but in a confident way of a well-prepared person.

How to write a speech that takes into account the unexpected?

The military leaders know that even the best battle plan will expose a flaw after the first gunfire. Thus, it’s hardly possible to prepare yourself for all the unexpected things, but just like the military, think about what you can do if everything doesn’t go exactly as planned.

20. Answers to the question „What do I do if..?”

When writing your speech, it’s wise to ask yourself what to do if (…). Replace the dots with all the possible issues and then think of the possible solutions.

The main questions you might want to ask are:

• What do I do if I’m running out of time?
• What do I do if I have much time left?
• What do I do if the equipment doesn’t work?
• What do I do if the room isn’t suitable?
• What do I do if I get stuck?
• What do I do about the questions I can’t answer?

Bonus tip: After the presentation, adjust the schedule

When you’re done with your presentation, don’t bask in your success. Get back to your original schedule and write down how the presentation went and what should be changed . You will also see how your original schedule worked out in practice. Say, if chapter 1 took 25 minutes instead of the scheduled 15 minutes, adjust your schedule immediately.

Do you know why it’s good for you? Next time you need to make a presentation on a similar (or even the same) topic, you’ll have a ready-to-use schedule – all you need to do is adjust it to your audience.

Summary: How to write a speech the listeners can benefit from?

As you can see, writing a speech depends on many factors, but none of them should make you desperate. The more you prepare, the better the end result will be. Using the tips above, you’ll be able to write a great speech that your listeners will remember.

Related questions

What is elevator pitch? An elevator pitch is a well-thought, meaningful, and repeatedly practisced brief (about 30-60 seconds long) overview of who you are, what you offer, and how your partner can benefit from it ( full article here ).

What is persuasive speech? The main objective of a persuasive speech is to make your listeners do what you want them to do. For example, „buy my product“, „vote for me“, „believe what I’m talking about“, and so on. ( full article here )

What is an impromptu speech? An impromptu speech is a speech which given without any thorough preparation. It is five- to eight-minute speech with a characteristically short preparation time of couple of minutes. ( full article here )

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Who is janek tuttar.

My name is Janek Tuttar , and I am the founder and author of Speak and Conquer website.

I have been teaching public speaking at Estonian Entrepreneurship University of Applied Sciences

Here, I am sharing the wisdom of how to cope in different public speaking situations.

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Hi! My name is Janek Tuttar, and I am the founder and author of SpeakAndConquer.com.

I have been teaching and blogging about public speaking since spring 2007. Here, I am sharing the wisdom of how to cope in different public speaking situations.

Send me an e-mail: [email protected]

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How to Write a Speech: My Simple 6-Step Formula

Ed Darling 9 min read

What you’ll learn:

• Why great speechwriting requires a structure.
• My exact 6-step speech structure you can steal.
• How to start and end your speech strong.

How to write a speech, the easiest way possible.

How? By following a simple frame-work that’s powerful and versatile.

Whether you have a work presentation, keynote talk, or best man’s speech – by the end of this article, you’ll know exactly how to write a speech, and in what order.

I’m Ed, a public speaking coach and co-founder of Project Charisma . I help professionals, leaders and business owners to speak in public, and this is the #1 speech framework that I share with all of my clients.

I ’ll walk you through the process of how to write a speech step-by-step , explaining each section as we go. I’ll also give you some examples of how this would look in different types of speech.

The first step is something 99% of people miss.

PS. Check out our specific speech guides on:

Delivering a Business Pitch

Giving a Best Man Speech

Step 1. Find your speech's "Golden Thread"

The first lesson in how to write a speech is setting a clear objective from the get-go — so that what you write doesn’t end up being vague or convoluted.

Afterall, If you don’t know exactly what your speech is about, neither will your audience.

To avoid this, we’re going to begin by defining our “Golden Thread”. 

This is the key idea, insight or message that you want to get across. Like a thread, it will run throughout your speech, linking each section together in a way that’s clear and coherent.

To help you figure out your Golden Thread, try answering these two questions:

• If you had to summarise your speech into a single sentence, what would that be?
• If your audience could leave remembering only one thing, what would that be?

Golden Thread examples: A work presentation: “Customer referrals can be our our super-power”

A motivational speech: “Don’t let circumstances define you”

For a wedding/event speech: “Enjoy the journey together”

Speech Writing Tip:

Your Golden Thread isn’t something you share with the audience. You don’t start your speech by saying it out loud. Rather, it’s something we define in the preparation phase to clarify your own thoughts and ensure everything that comes next makes sense. 

That said, your Golden Thread may double-up as the perfect speech title, or memorable catch-phrase. In which case it’s fine to use it within your speech as a way to drive-home the overall message. 

Think of MLKs famous “I have a dream” speech . The Golden Thread would be his dream of a future with equality — a core idea which ran throughout the speech. But the exact phrase “I have a dream” was also spoken and repeated for effect.

Ready to feel confident while speaking in public? Join our next 1-Day Public Speaking Masterclass

Step 2. Start with your Hook

Now we get into the nitty-gritty of how to write a speech.

The Hook is the first thing you will actually say to the audience – usually within the first 10-30 seconds of your speech.

Most people start a speech by introducing themselves and their topic:

“Hello everyone, I’m John from accounting, today I’ll be talking about our quarterly figures” . 

It’s predictable, it’s unimaginative, it’s starting with a yawn instead of a bang.

Instead, we’re going to open the speech with a hook that gets people sitting up and listening.

A hook can be anything that captures attention, including a:

• Relevant quote
• Interesting statistic
• Intriguing question
• Funny anecdote
• Powerful statement

Watch how Apollo Robbins opens his TED talk with a question-hook to engage the audience.

Whichever type of hook you use, it needs to be short, punchy and ideally something that builds intrigue in your audience’s mind. Depending on the type of speech, your hook might be humorous, dramatic, serious or thoughtful. 

For an in-depth guide on how to write a speech with a great hook, I highly recommend our article on 9 Killer Speech Openers.

H ook examples:

A work presentation: “What if I told you we could increase revenue by 35%, without any additional ad-spend?”

A motivational speech: “At the age of 30, my life was turned upside down – I was jobless, directionless, and depressed”

For a wedding/event speech: “Love is a fire. But whether it is going to warm your hearth or burn down your house, you can never tell! – so said Joan Crawford” 

Speech Hook Tip:

Don’t rush into things. Hooks work infinitely better when you pause just before speaking, and again just after.

Step 3. The Speech Introduction

We’ve captured attention and have the whole room interested. The next step is to formally introduce ourselves, our speech, and what the audience can expect to hear. 

Depending on the situation, you can use your introduction as an opportunity to build credibility with your audience. If they don’t know you, it’s worth explaining who you are, and why you’re qualified to be speaking on this topic.

The more credibility you build early on, the more engagement you’ll have throughout the speech. So consider mentioning expertise, credentials and relevant background.

In other situations where people already know you, there may be less need for this credibility-building. In which case, keep it short and sweet.

Intro examples:

A work presentation: “Good morning everyone, I’m Jenny from the Marketing department. For the past few months I’ve been tracking our referrals with a keen-eye. Today, I want to show you the numbers, and explain my plan double our referrals in the next 6 months”

A motivational speech: “Ladies and gentlemen, at the age of 40 I’m a speaker, an author and a teacher – but my life could have turned out very differently. Today, I want to share with you my story of overcoming adversity.”

For a wedding/event speech: “Good afternoon everyone, I’m Luke the Best Man. I can’t promise anything quite as poetic as that quote, but I’d like to say a few words for the Bride and Groom”.

Speech Intro Tip:

 In certain situations, your introduction can also be a time to give thanks – to the event organisers, hosts, audience, etc. But always keep this brief, and keep focused on your message.

Step 4. The Speech Body

The body of the speech is where you share your main stories, ideas or points. The risk for many speakers here is that they start meandering. 

One point leads to another, which segues into a story, then a tangents off to something else, and before we know it, everyone’s confused – definitely not how to write a speech.

Remember, clarity is key.

For this reason, wherever possible you should aim to split the body of your speech into three distinct sections. 

Why three? Because humans tend to process information more effectively when it comes in triads . Making it easier for you to remember, and easier for your audience to follow.

The most obvious example of this is the classic beginning, middle and end structure in storytelling .

You can also use past, present and future as a way to take people on a journey from “where  we used to be, what happens now, and what the vision is going forwards”.

Or even more simple, break things up into:

• Three stories
• Three challenges
• Three case-studies
• Three future goals

Of course, It’s not always possible to structure speeches into three sections. Sometimes there’s just more information that you need to cover – such as with a technical presentation or sales pitch.

In this case, I recommend thinking in terms of chapters, and aiming for a maximum of 5-7. Ensure that each “chapter” or section is clearly introduced and explained, before moving on to the next. The more content you cover, the greater the need for clarity.

Body examples:

A work presentation: “We’ve discovered that referrals happen when we get three things right: building the relationship, delighting the customer, and making the ask – let’s look at each of these stages.

A motivational speech: “I don’t believe our past has to dictate our future, but in order to tell my story, let me take you back to the very beginning.” For a wedding/event speech: “Of all the most embarrassing, undignified, and downright outrageous stories I could think of involving the Groom, I’ve whittled it down to three, which I think sum up why this marriage is destined for a long and happy future. It starts back in high-school…”

Speech Body Tip:

I mention “chapters” because when reading a book, there’s a moment to reflect after each chapter as we turn the page. In the same way, when speaking, make sure to give your audience a moment to process what you’ve just said at the end of each section, before moving on to your next point. 

Ready to speak with confidence ? Explore our training options...

Step 5. the conclusion.

Now it’s time to bring everything together, guiding your audience to the key conclusions you want them to take away.

Depending on your speech, this could be an idea, an insight, a moral, or a message. But whatever it is, now is your time to say it in a clear and compelling way.

Watch David Eagleman use a thought-provoking metaphor and rhetorical question to wrap up his TED talk on senses.

This final conclusion should always link back to your Golden Thread, making sense of everything that’s come before it.

Answer the following questions as prompts (you could even say one of these out-loud to lead into your conclusion)

• What is the message I want to leave you with?
• What have we learned from all this?
• What is the key take-away?

Conclusion examples:

A work presentation: “So what have we learned? When we get each of these steps right, our customers are eager to give us referrals, and those referrals usually result in more happy clients.”

A motivational speech: “My journey has had many ups and downs, but if there’s one lesson I’ve learned – it’s that our circumstances don’t dictate our direction, that we can come back from failure, and find a way to win” For a wedding/event speech: “So what can I say about the Bride and Groom? They’re clearly made for each other and if history is anything to go by, their future will be full of many more stories and adventures.”

Speech Conclusion Tip:

Never use your conclusion to apologise for yourself, explain a whole new idea, or be overly thankful to everyone for watching. Keep it professional, and keep it focused on hammering-home the main idea of the speech.

6. The Call To Action, or Call To Thought

You’ve concluded your message and summarised your main points. At this point, most people think the speech is done.

Not so fast — there’s one final key step we need to take, the Call to Action .

If you’ve followed the steps so far on how to write a speech, your audience should have been listening, learning, and hopefully now feel inspired by your words. 

We’ve built up the potential for some kind of action , and now all that’s left is to direct that energy into a clear “next step” they can take.

Imagine your audience are thinking “what should I do with this information”?

Your CTA is the direct answer to that question.

It should be clear, simple and ideally – something they can act on quickly. For instance, you may request the audience to download an app you’ve discussed, connect with you online, sign up for a service, or come and speak with you afterwards.

Not every speech suits a CTA however, which is where the CTT comes in. 

This is a great variation I picked up from Justin Welsh which stands for “ Call to Thought ”. It’s a more nuanced action – typically asking people to reflect on an idea, consider a specific issue, or think differently about something. 

C TA/CTT examples:

A work presentation (CTA): “As an immediate next step to get us started, I’d like everyone to reach out to your current clients this week, and ask them to refer one new customer. We’ll be tracking the results, and rewarding the winning referral rain-maker!”

A motivational speech (CTC): “So ask yourself, where are you allowing circumstances to hold you back, and how could your life change if you took a new direction?”

For a wedding/event speech (CTA): “With that said, I’d like to raise a toast to the Bride and Groom. Now enjoy the day, and get yourself a drink at the bar!”

Speech CTA/CTT Tip:

Once you’ve stated your CTA/CTT, the only thing left to do is thank people and finish. Don’t be tempted to back-track and start repeating any of your points. It’s time to get off stage!

How to write a speech using this framework.

Without a framework to guide you, it’s easy to get lost in analysis-paralysis, or worse, create a speech which gets everyone ELSE lost. 

Now that you’re armed with this foolproof formula and know exactly how to write a speech, you can approach the situation with confidence . 

• Define your speeches Golden Thread.
• Hook your audience in the first 10-30 seconds.
• Introduce yourself while building credibility.
• Divide your body into three clear sections.
• Conclude your main points and drive-home the message.
• Leave them with an inspiring CTA/CTT.

Even as an inexperienced speaker, by following this formula you’ll come across with the clarity and credibility of a professional.

R emember, public speaking is simply a skillset that requires practice . The more you use this speech framework, watch other speakers in action, and gain practical experience, the more your communication skills will naturally develop. 

I hope learning how to write a speech using this frame-work makes the process of writing your next speech a breeze.

Need any further help with how to write a speech? Feel free to reach out.

Head Coach and co-founder at Project Charisma.

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How to Write a Speech to Engage your Audience

February 19, 2021 - Dom Barnard

In order to write a speech, you need to think about your audience, the required length, and the purpose or topic. This is true whether you are writing a wedding speech, conference presentation, investor pitch, or any other type of speech.

Being a great speech writer can help you get a promotion, motivate people, sell a business idea, persuade others and much more – it’s an essential skill in the modern world. In this article, we cover key tips for writing a speech.

Initial planning – Why? Who? What?

You should invest time strategically considering the speech. This will help you decide on the key message and content about your topic. Here are some points to consider.

• What do I want to achieve?
• When I achieve this, what will that do for me?
• Why am I speaking?
• What is the purpose of this speech?
• Who are the audience and who do they represent?
• Who do I represent?
• What do I know about them? (culture, language, level of expertise)
• How much influence do they have?
• What is the main message and key points?
• What specific action is implied?
• What level of information should I include?
• What is important to them?

Popular speech structure

You need to catch the audience attention early, very early (see section below). Deliver a memorable beginning, a clear middle and structured ending.

Popular speech structure:

• Explanation 1
• Explanation 2
• Explanation 3

Secondary Point (Optional: supports main)

Tertiary Point (Optional: supports secondary and main)

Attention span of your audience

Research shows that attention span is greatest at the beginning of a speech, reduces considerably during the middle of your speech and picks up again towards the end when your audience know you about to finish.

Don’t try to put too many ideas into your speech. Research shows that people remember very little from speeches, so just give them one or two ideas to hang onto.

These two articles explain audience attention span in more detail, and how to write a speech to extend it:

• How many minutes is the audience’s attention span?
• What to do when you’re losing your audience

Speech introduction

Make sure your opening few seconds are memorable as this is when your audience will make up their minds about you. Use a bold sentence to grab their attention, works best with numbers reinforcing your point.

An example sentence might be – “After this speech, I’m confident 50% of you will go out and buy a VR headset.” Follow these tips on how to write a speech intro:

Remember the INTRO model

This is more focused on presentations but sections can be applied broadly to other general speeches.

1. Interest

You: Introduce yourself confidently and clearly Audience: Why should I listen to you?

You: Remind the audience the reasons for this speech Audience: What’s in it for me?

You: State length of speech at beginning, “Over the next 15 minutes” Audience: How long until I can get a coffee?

4. Routemap

You: State the main points, “Today I’m going to cover 4 main points” Audience: Which sections of the speech are important to me?

5. Objectives

You: Clearly state the objective, “By the end of this speech, I would like to…” Audience: So that’s what you want from me today…

Example: Great speech opening

This speech opening is by Jamie Oliver, giving a TED talk on teaching every child about food.

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat. My name’s Jamie Oliver. I’m 34 years old. I’m from Essex in England and for the last seven years I’ve worked fairly tirelessly to save lives in my own way. I’m not a doctor; I’m a chef, I don’t have expensive equipment or medicine. I use information, education. I profoundly believe that the power of food has a primal place in our homes that binds us to the best bits of life. We have an awful, awful reality right now. America, you’re at the top of your game. This is one of the most unhealthy countries in the world.

How not to open your speech

Avoid the following opening comments:

• “ Apologies, I’m a little nervous about speaking ” – no need to make the audience aware of this, it will make them focus on how nervous you are instead of what you are saying
• “ I’ve got the graveyard shift ” – you are telling people not to expect much
• “ I’m what stands between you and lunch ” – even if people weren’t thinking it, after this comment, all they are thinking of is when will you finish so they can eat
• “ We are running late, so I’ll do my best to explain… ” – instead of this, state how long your speech will take so that people know when they will be leaving

Middle of the speech

The body of your speech is where the majority of the information is. The audience has been introduced to the subject and reasons for the speech. Now you need to present your arguments and examples, data, illustrations backing up your key message.

How to write a speech body can be difficult, the best way to build this section is to write down three points you are trying to convey in your speech, your main, secondary and tertiary points. Then write down three descriptions clarifying each of these points. The descriptions should be simple, memorable and meaningful.

The middle of your speech is where the audience start losing attention. Keep this in mind and ensure your message is clear. Use images, jokes and rhetoric questions to keep the audience engaged.

Don’t overwhelm your audience with many points. It is much more valuable to make a small number of points well, than to have too many points which aren’t made satisfactorily.

Obama and his speeches

Obama’s speeches are well prepared with a focus on powerful words “A change is brought about because ordinary people do extraordinary things“. His speeches use simple language and quotes from famous speeches his listeners can relate to.

For additional trademark Obama techniques, check out  How Barack Obama prepares his speeches.

How to end a speech

Similar to the opening, your closing statements should be impactful, re-stating the key message of your speech. We advise learning your ending few lines word for word. The ending is an opportunity to:

• Leave the audience with a lasting impression of your speech
• Summarise the main points
• Provide further ideas and discussion points for the audience to take away with them
• Thank the audience for taking the time to listen

Methods to end your speech

Quotation Close  – use a famous quote to get the audience’s attention and create a link to your speech.

Bookend Close  – refer back to an opening statement and repeat it or add a few extra words to elaborate on it.

Open Question  – ask the audience a provocative question or a call to action to perform some task on the back of your speech.

For additional tips on how to write a speech, in particular how to close your speech, read:

• 5 great ways to end a speech
• 10 ways to end your speech with a bang
• Presentations: language expert – signposting

Ideas for ending a speech

• Key message
• Refer to opening impact statement
• Objectives met
• Call to action
• End on an Up

Step-by-step process for writing a speech

Here’s how to write your speech from concept to completion.

• Outline your speech’s structure. What are the main ideas for each section?
• Write out the main ideas in your outline. Don’t worry about making it perfect – just write as much of it down as you can
• Edit and polish what you’ve written until you have a good first draft of your speech
• Now you need to practice and  memorize your speech . The more you practice, the more you’ll figure out which sections need changing. You’ll also get an idea of length and if you need to extend / shorten it.
• Update your speech, practice some more, and revise your speech until it has a great flow and you feel comfortable with it.

Classic speech transcripts

One of the best ways for learning how to write a speech is reading other well written ones. Here are a list of famous speeches to read and learn from:

• Bill Gates TED Talk Transcript from 2015: Warns of Pandemics, Epidemics
• Facebook COO Sheryl Sandberg Commencement Speech at Harvard 2014
• Ronald Reagan Memorial Day Speech Transcript 1984
• I Have Been to the Mountaintop Speech Transcript – Martin Luther King Jr.

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• Writing Tips

How to Write a Professional Speech

5-minute read

• 7th May 2022

At some point in your professional career, you may find yourself with the daunting task of writing a speech. However, armed with the right information on how to write an engaging, attention-grabbing speech, you can rest assured that you’ll deliver a truly memorable one. Check out our guide below on how to write a professional speech that will successfully communicate your message and leave your audience feeling like they’ve truly learned something.

1.Understand your audience

Knowing your target audience can help guide you along the writing process. Learn as much as possible about them and the event you’re planning to speak at. Keep these key points in mind when you’re writing your speech.

●  Who are they?

●  Why are they here?

●  What do they hope to learn?

●  How much do they already know about my topic?

●  What am I hoping to teach them?

●  What interests them about my topic?

2. Research your topic

Perform in-depth research and analysis of your topic.

●  Consider all angles and aspects.

●  Think about the various ways you can discuss and debate the subject.

●  Keep in mind why you’re passionate about the topic and what you’re hoping to achieve by discussing it.

●  Determine how you can use the information gathered to connect the dots for your audience.

●  Look for examples or statistics that will resonate with your audience.

●  Sift through the research to pick out the most important points for your audience.

 3. Create an opening hook

The first few minutes of your speech are paramount to its success. This is the moment when your audience truly pays attention and listens attentively.

●  Start with a bold, persuasive opening statement that captures your audience’s attention.

●  Ask a question to get them involved.

●  Offer a shocking statistic or a powerful, well-known quote.

●  Make a statement or rhetoric question and then pause for a moment, allowing them to grasp the gravity of what you’ve just said.

●  Use a personal anecdote or life experience related to your topic to engage them.

4. Use an easy-to-grasp format

When you have the information you need, outline your speech in a way that your audience can easily follow.

●  Start with what you plan to discuss in the speech.

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●  Go deeper into the details of the subject matter.

●  Repeat what you’ve already mentioned in a few brief points.

●  End with a strong statement that sums up what you were trying to achieve.

A typical structure should include:

●  Introduction: Outline the main talking points of your speech.

●  Body: Discuss these points in more detail, offer statistics, case studies, presentation aids, and other evidence to prove your theories.

●  Conclusion: Wrap up your discussion with a bold message that leaves your audience feeling empowered, hopeful, and more knowledgeable about the topic.

5. Add some personality and humor

Remember to let your personality shine through. This speech is more than just words on a page. Allow the audience to feel your passion and vigor. Force them to think about the message you’re conveying.

●  Share personal stories, fears, memories, or failures to help the audience relate to you as a person.

●  Include some humor, jokes, puns, or limericks to give them a brief respite from the complex discussion.

●  Offer well-known, popular, resounding quotes to help them acknowledge the significance of the topic.

5. Use anaphora for emphasis

Repetition is key in speeches. Realistically, you may lose your audience’s attention at times. By repeating key messages, they’ll be able to remember these vital takeaways despite drifting off somewhere in between. Anaphora allows you to repeat certain words or phrases in a clever, unique way that emphasizes your core message.

6. Keep it short and sweet

●  Say what you need to in the shortest amount of time possible.

●  You can’t realistically expect your audience to actively listen if you drone on and on.

●  Provide clear, concise explanations and supporting examples or evidence.

7. Adopt presentation aids

People will quickly understand your message if you show them charts, tables, graphs, photos, or even regular household items .

8. Read it aloud

●  This ensures you achieve a compelling tone of voice.

●  It can also help you determine if the length is appropriate.

●  Reading it aloud can also help you decide if you need to add more jokes, personal anecdotes, or even dramatic pauses and rhetoric questions.

9. End on a powerful note

End with a message that makes your reader feel inspired, motivated, and informed.

10. Proofread your speech

Finally, a well-researched speech riddled with errors, inconsistencies, and an ineffective tone of voice won’t help you achieve your ultimate goal – namely, to enlighten and educate your audience and have them walk away with the topic still playing on their mind. Have a friend or colleague read through your speech to highlight areas that require correction before you’re ready to present.

If you want to learn more about how we can help you write a powerful, resounding, and well-written speech, send us a free sample today.

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Speech And Debate

Speech Writing

Last updated on: Feb 9, 2023

How to Write a Speech - Outline With Example

By: Cordon J.

Reviewed By: Rylee W.

Published on: Sep 8, 2020

Giving a speech for a class, event or work can be nerve-wracking. However, writing an effective speech can boost your confidence level.

A speech is an effective medium to communicate your message and speech writing is a skill that has its advantages even if you are a student or a professional.

With careful planning and paying attention to small details, you can write a speech that will inform, persuade, entertain or motivate the people you are writing for.

If this is your first speech. Take all the time you need.

Like other skills, you can learn speech writing too.

Give yourself enough time to write and practice it several times for the best possible results.

On this Page

You have a message that you want people to hear or you are preparing a speech for a particular situation such as a commemorative speech.

No matter what the case, it is important to ensure that the speech is well structured or else you will fail to deliver your effective message. And you don’t want that, do you?

You can also explore our complete guide to  write a commemorative speech . Make sure to give the article a thorough read.

How to Create a Speech Outline?

Want to write a speech your audience will remember? A speech outline is a thing you should start with.

‘How to write a speech outline?’

A speech outline is very important in helping you sound more authoritative and in control. As you write your speech outline you will have to focus on how you will introduce yourself, your topic, and the points that you will be going to cover.

A speech outline will save a lot of your time and will help you organize your thoughts. It will make sure the speech is following a proper structure and format.

Before you start writing your own speech you need to know:

• WHO you are writing the speech for
• WHAT the speech will be going to cover
• HOW long it needs to be e.g if it is a 5-minute speech (then how many words in a 5-minute speech)

These speech tips will help you get on the right track from the start. Here is an example of how you can craft a speech outline.

Preparation

• Choose your topic and the main points that your speech will cover. Know your audience and get to know what they are looking for. Pay attention to their needs
• Define the purpose of the speech and properly organize it

Introduction

• A strong statement to grab the reader’s attention
• Refine the thesis statement
• State something that establishes credibility
• Provide your main idea and include some supporting statements.
• Examples and further details (if needed)
• Summarize the main points of the speech
• Closing statement
• Call to action

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How to Write an Effective Speech?

‘How to write a graduation speech?’

‘How to write a speech for school?’

‘How to write a speech about yourself?’

Get your answers in the below sections.

Just like essays, the speech also follows three sections: Introduction, the main body, and conclusion.

However, unlike essays, a speech must be written to be heard as opposed to just being read. It is important to write a speech in a way that can grab the reader’s attention and helps in painting a mental image.

It is the opening statement of a speech. It is important to know how to start a speech that can grab the attention of the audience.

‘How to write a speech introduction?’

It should include a hook-grabber statement about your topic. It should end with a strong transition from a big idea of the introduction to the main body of the essay. Some great ways to begin your speech are, to begin with, a rhetorical question, a quote, or another strong statement.

Make sure the introduction is not more than one paragraph. This will ensure you do not spend much time on the background before getting to the main idea of the topic.

The introduction is a great chance to make sure your opening is memorable as this is the point when your audience will make up their mind about you.

The Main body

The majority of the speech should be spent presenting your thesis statement and supporting ideas in an organized way.

Avoid rambling as it will immediately lose your audience’s attention. No need to share everything, instead pick some points and stick to them throughout your speech.

Organize your points in a logical manner so they support and build on each other. Add as many points as needed to support the overall message of your speech.

State each point clearly and provide all the required information, facts, statistics, and evidence, to clarify each of your points.

It is a good idea to include your personal experiences to make your speech more interesting and memorable.

Another important thing to be kept in mind is the use of transition. The purpose of adding transition words is to improve the overall flow of the information and help the reader to understand the speech structure. Words like next, then, after, before, at that moment, etc. are the most commonly used transition words to make the whole writing less choppy and more interesting.

The conclusion should restate and summarize all the main points of the speech. Because the audience will most likely remember what they have heard last. Beautifully wrap up the whole speech and give something for the audience to think about.

For an extra element, close your speech by restating the introduction statement so it feels like a complete package.

A good approach to conclude your speech is to introduce a call to action. Encourage your audience to participate in the solution to the problem that you are discussing. Give your audience some direction on how they can participate.

Practice and more practice is key to a great speech so it is important that you read your speech and listen to yourself. When writing, take care of the required length also.

Speech Topics - Engaging Topics to Choose From

You feel relief when your teacher says you are free to choose your speech topic. Feel free to write about anything you want. The problem is students still feel stuck in choosing an effective speech topic. If you are one of them, here is a list of the best speech ideas to help you get through the process.

• What role do cats play in human’s lives
• How to improve communication disorders
• World’s fastest-growing country
• Today’s world pollution rate
• How to improve interpersonal skills
• Are paper books better than e-books
• Should the death penalty be abolished
• Should prisoners be allowed to vote
• Should voting be made compulsory
• Is it better to live together before marriage

These are some of the interesting topics that you can consider. However, if you are still not sure about the topic of your speech, you can explore our article on  informative speech topics  and pick any of your choices.

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Speech Example

Stressing over on how to write a good speech? Speech examples are sure to be your best friend for effective speech writing and its effortless delivery.

Here is a sample speech example to help you get through your own speech writing process. Explore this example and get the answer on how to give a good speech.

Get Professional Help for Your Speech

If you are good at public speaking but lack writing skills or you do not have enough time to follow the mentioned points and write a speech, don't worry.

You can always contact us at 5StarEssays.com.

We have a highly qualified and amazing team of expert writers who can help you if you want to buy speeches online with high-quality content.

Contact our " write my essay " service with your requirements. Our essay writer will provide you with quality material that your audience will remember for a long time.

Frequently Asked Questions

What is the best introduction for a speech.

The best way to open a speech’s introduction is, to begin with, a story. Tell an inspiring story to your audience and connect it with your personal narrative.

What is the first step of speech writing?

The first step of writing a speech is to choose a topic. Choosing a good topic is important to have an engaging and great speech.

What are the five steps in speech writing?

Here are the five steps involved in writing a speech.

• Choose a topic.
• Investigate your audience.
• Built an outline.
• Rehearse the speech.
• Revise and finalize.

What are the types of speech delivery?

Here are the types of speech delivery.

• Extemporaneous

What are the two P’s required for good speech delivery?

The two P’s required for proper speech delivery are Preparation and Practice.

Cordon. is a published author and writing specialist. He has worked in the publishing industry for many years, providing writing services and digital content. His own writing career began with a focus on literature and linguistics, which he continues to pursue. Cordon is an engaging and professional individual, always looking to help others achieve their goals.

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Keep reading.

• Informative Speech Topics - Interesting Ideas By Experts

• Commemorative Speech: Guide to Craft an Engaging Speech

• Persuasive Speech Topics - 150+ Topics for Students

• 50+ Demonstration Speech Ideas for Your Next Great Speech

• Impromptu Speech Topics - 150+ Interesting Ideas

• Debate Topics (2024) - Top 200+ Compelling Topics

• 100+ Motivational Speech Topics for an Inspirational Speech

• Extemporaneous Speech - How to Write One Successfully?

• Graduation Speech - Write Your Best Graduation Speech

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How to Write a Speech in Just a Few Simple Steps

In fact, once you understand the concepts below, you can use our Online Speech Writer to organize and print your presentation. A little warning, though, the process is very simple if you follow every step . If you skip a step, you can get bogged down, and the process can take a lot of time. However, if you follow the steps, you can write an effective speech in just a few minutes (versus hours or days)!

This post is the second in a series designed to help people create a perfect speech from scratch. Last week, I gave you a few ways to start a speech . Next week, I will show you how to end a speech . We will also cover a few unique types of presentations in future posts such as writing a eulogy . We will cover a few other types of speeches that are common such as a wedding speech , a persuasive speech , and a graduation speech.

A Few Concepts You Need to Know Before Writing a Speech.

Remember that if you want to hold your audience’s attention, less is more . Short is better than long. No one ever said, “That meeting was so good, I wish everyone would have spoken longer.” So, a few concepts (bullet points) covered really well is much better than a bunch of stuff covered in a cursory way. Another great tip is that writing a presentation word-for-word and then trying to memorize your entire speech is hard. To make this writing process easier, people will often use note cards and try to practice in front of the mirror. This often will just make you more nervous. Instead, create a presentation outline and use literary devices to add “meat to the content.” For instance, examples and stories are fantastic reinforcement for your points or concepts. You can also use analogies, quotes, and visual aids to prove your points.

When you do practice, practice in front of an audience. Live audiences will let you practice making eye contact and make sure you are using proper body language when you present. A run-through in front of real people will also help you fit your speech into the proper time limit.

For additional details, see Create a Persuasive Speech Outline .

How to Write a Good Speech in Just a Few Simple Steps

Step #1: narrow down your topic first, and your speech writing will be faster and easier..

So, the first thing you want to do is narrow down your topic. An easy way to do this is to use the five W’s from journalism: Who, What, When, Where, Why?

An Example of Using the Who, What, When, Where, Why Technique.

For instance, let’s say that I am giving a work presentation about our company financials last quarter. The who is the company. The when is last quarter. If I narrow down the where, I might want to focus on just the Midwest Region. So, now I have to ask, “What exactly happened with our company offices in the Midwest Region last quarter?”

Well. sales increased more in that region than anywhere else. The final question is, “Why?” Why was this region different from the other regions? They hired a new regional sales manager. She and her team focused on repeat business from past customers. After finding answers to each of these questions, I can create a much more narrow and focused title. Financials from Last Quarter Becomes… A Focus on Generating Repeat Business from Past Customers in the Midwest Region Generated a Sharp Increase in Revenue Last Quarter. If you have trouble narrowing down the focus of your topic, make sure to focus on the WHY? Why would your audience care about the topic that you are presenting? Why should they pay attention to you? If you can add the answers to these questions into your title, your presentation will be more narrow and interesting to your audience.

Step #2: Create a Speech Outline Out of Your Main Ideas.

Keep listing these important points until you have five to ten of them. Then, rank them from the most important idea to the least important. The process here is to brainstorm possible concepts or different points to cover, and then sort them from most important to least important.

By the way, you won’t be able to effectively cover ALL of the points that you brainstormed. You will only want to cover three, four, or five of these items. That is why you want to sort them by importance. If you can only cover a few points, why not cover the most important?

The number of items that you cover will be determined by the required length of time that you have to speak. A good rule of thumb is to cover one item or bullet for every seven to 10 minutes that you have to speak. However, you definitely want to limit your bullets to just five per sitting. For a short speech (less than 20 minutes,) three points is a good number. If you have 45 to 50 minutes, you probably want to cover five bullet points.

Pro Tip! Go through the same process of determining the “Why?” for each of your bullet points. This will make your entire presentation something that the audience will want to pay attention to. Just read each of your bullets and ask, “Why does my audience need to know this?” Whatever the answer is, add that why to the statement that you made in the bullet point.

Now that you have your topic and your three to five bullet points, you have a great presentation outline. You can also use this outline as your slide or visual aid.

Step #3: Insert “Impact Ideas” to Add Content to Your Presentation.

Instead, use what we call a Presentation Impact Idea to better explain each bullet point. Pretend that your audience members are a jury. The bullet points are the statements that you are trying to prove. And the “Impact Ideas” are the pieces of evidence that prove that each statement is true. Below are some of my favorite items, but anything that answers the question, “How can I prove this bullet point to my audience?” will do.

• Add a Personal Story or Example : Relay a quick story that occurred to actual people. These stories are solid proof that what you are saying is true because it happened before. The funny thing about stories is that most presenters avoid stories like the plague. But professional speakers use almost nothing but great stories to make their points. (That is why most speakers are boring and most professional speakers are interesting.) Going back to the jury analogy, a story about a personal experience is like an eye-witness testifying in court.
• Quotes : A simple quote from an expert that you can remember will add a lot of credibility to your speech. By inserting a quote, you are borrowing credibility from another expert. To continue with the jury analogy, this is like bringing in an expert witness.
• Analogy : After you have used a quote from an expert or a story to verify that your bullet point is true, adding an analogy can add flavor to your presentation and make your points memorable. If you recall from literature class, an analogy is a comparison. You can use these to compare a point that you are trying to explain to something that the audience can better relate to. (Like comparing a presentation to a jury trial.) For additional information, visit the post about how to insert analogies into presentations .

You may also like How to Design and Deliver a Memorable Speech .

If You Really Want to Learn to Write an Amazing Speech, Register for a Class

Obviously, this is a very abbreviated version of our turn-key process to help people design speeches. If you want a complete guide to designing and delivering presentations or need help preparing your final draft, you have a couple of options. You can purchase access to our Online Public Speaking Course for a do-it-yourself type of process. Or you can register for a seat in our in-person public speaking training sessions if you want access to a personal presentation coach. Remember that the Online Course is also included in the tuition for our presentation classes, so if you attend a class, you get lifetime access to the online course.

For additional help, make sure to visit our 101 presentation tips blog post.

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How to Write a Speech Outline

Last Updated: January 3, 2024 Fact Checked

This article was co-authored by Emily Listmann, MA and by wikiHow staff writer, Jennifer Mueller, JD . Emily Listmann is a private tutor in San Carlos, California. She has worked as a Social Studies Teacher, Curriculum Coordinator, and an SAT Prep Teacher. She received her MA in Education from the Stanford Graduate School of Education in 2014. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 504,669 times.

A speech outline can increase your confidence and help you keep your place so you sound authoritative and in control. As you write your speech outline, focus on how you'll introduce yourself and your topic, the points you'll cover, and the interests of your audience.

Sample Outline and Writing Help

Crafting Your Introduction

• Keep in mind you may be nervous when you start your speech. Include this in your outline so you won't forget.
• If there's anything about you that relates you to your audience, or to the group that organized the event, you want to include that in your brief greeting as well – especially if you didn't have the benefit of an introduction from someone else.
• For example, you might say "Good afternoon. I'm Sally Sunshine, and I've been a volunteer with the Springfield Animal Society for five years. I'm honored they've invited me to speak here today about the importance of spaying or neutering your pets."

• When choosing your attention-getter, keep your audience in mind. Think about what would grab their attention – not necessarily what you personally find interesting or humorous.
• If you're not sure whether your attention-getter will work, try practicing it in front of friends or family members who are similar in age and interests to the people who will be in the audience when you give your speech.
• For example, if you're giving a speech on spaying and neutering pets to a group of suburban families, you might open with a humorous reference to the Disney movie "101 Dalmatians."

• Briefly explain the importance of the topic or issue you'll be discussing in your speech.
• If your speech is an informative one, explain why the information is important or relevant to your audience.
• For argumentative speeches, explain what might happen if action isn't taken on the issue.
• For example, you might say "Every year, our local animal shelter has to put down 500 unwanted cats and dogs. If all pets were spayed and neutered, it's estimated this number would decrease to under 100."

• If you're giving an argumentative speech, your thesis statement will be a statement of the ultimate point you hope to prove through the information and evidence you lay out in your speech.
• For example, the thesis statement for a speech arguing that all pet owners should spay or neuter their pets might be "Our entire community would benefit if all pets were spayed or neutered."
• The thesis statement for a more informative speech will simply summarize the type of information you're going to provide the audience through your speech.
• For a more scientific speech, your thesis statement will reflect the hypothesis of the scientific study you're presenting in your speech.

• If you're giving a speech for a class in school, your "credibility" may be as simple as the fact that you took the class and researched the topic.
• However, if you have a more personalized interest in the topic of your speech, this is a good time to mention that.
• For an argumentative speech, a personal connection to the subject matter can enhance your credibility. For example, maybe you're giving a speech about local urban housing policy and you became interested in the topic when you learned your family was facing eviction. A personal connection often can mean more to members of your audience than extensive professional experience in the area.

• There's no hard and fast rule, but speeches typically have three main points. You should list them in your introduction in the order you plan to present them in your speech. The order in which you discuss your points depends on the type of speech you're giving.
• For example, your speech on spaying or neutering pets might address the benefits to the pet first, then the benefit to the pet's family, then the benefit to the community at large. This starts small and moves outward.
• For an argumentative speech, you typically want to lead with your strongest argument and work down in order of strength.
• If you're giving an informative speech based on a historical event, you may want to provide your points chronologically. Other informative speeches may be better served by starting with the broadest point and moving to more narrow points.
• Ultimately, you want to order your points in a way that feels natural to you and will enable you to easily transition from one point to another.

Building the Body of Your Speech

• Your first point will be a top-level entry on your outline, typically noted by a Roman numeral.
• Beneath that top-level, you will have a number of sub-points which are comments, statistics, or other evidence supporting that point. Depending on how your outline is formatted, these typically will be letters or bullet points.

• As with the points themselves, with your evidence you typically want to start with the strongest or most important sub-point or piece of evidence and move down. This way, if you start running short on time, you can easily cut the last points without worrying that you're leaving out something important.
• The type of evidence or sub-points you'll want to include will depend on the type of speech you're giving.
• Try to avoid pounding your audience with long series of numbers or statistics – they typically won't retain the information. If you have a significant amount of numerical data or statistics, creating an infographic you can project during your presentation may be more useful.
• Keep in mind that additional personal stories or anecdotes can be particularly effective to get your point across in a speech.
• For example, if your first point in your speech about spaying or neutering pets is that the procedure benefits the pets themselves, you might point out that pets that are spayed or neutered live longer, are at a decreased risk for certain types of cancer, and are generally more healthy than pets who aren't spayed or neutered.

• Avoid over-thinking your transition. It really doesn't need to be incredibly sophisticated. If you can't come up with anything specific, using a simple transitional phrase will work fine.
• For example, you might say "Now that I've discussed how spaying and neutering has a positive effect on your pet's health, I want to move to the effect that spaying and neutering has on your family."
• Some of the most effective transitions turn on a particular word or phrase, such as the word "effect" in the example above.

• When choosing your sub-points or the facts that you want to emphasize in your speech, keep your audience in mind as well as the overall point. Think about what's important to them, or what they potentially would find most surprising or most interesting.

Creating Your Closing

• This transition doesn't need to be fancy – it doesn't even have to be a whole sentence. You can simply say "In conclusion," and then launch into your summary.

• You don't need to go into detail here – you're just reinforcing what you've already told your audience.
• Make sure you don't introduce any new information in your closing summary.
• For example, you might say "As you've seen, spaying or neutering your pet has substantial benefits not only for you and your pet, but also for the community at large."

• If your speech went well, you have fully proven your thesis and demonstrated its importance. This statement should relate back to the summary of your points and present a strong statement.
• Particularly for brief speeches, you can even combine your summary of points with your thesis statement in a single sentence that wraps up your speech.
• For example, you might say "Given the benefits to your pet's health, to your family, and to the overall well-being of your community, it is clear that spaying or neutering pets should be a top priority for all pet owners."

• You may want to think of a way to bring the entire speech back around to that story you initially told to grab your audience's attention.
• If you have an argumentative or similar speech, your closing lines typically will include a call to action. Give your audience an example of how important the subject of your speech is, and implore them to act on the information you gave them in a specific way.
• When making a call to action, make sure you include specific details, such as where to go, who to contact, and when to act.
• For example, you might say "For the next week, the Springfield Animal Society will be spaying and neutering pets for free at their clinic on 123 Main Street. Call 555-555-5555 to make an appointment for your furry friend today!"

• Particularly if your speech was longer or if you went over the time allotted, be sure to tell them that you appreciate their time.
• As with your initial greeting, including this in your outline ensures you won't forget it in the moment. That doesn't mean you should try to write something verbatim. Rather, you should focus on your thanks being more off-the-cuff and sincere.

• If you want to establish parameters for the questions, be sure to list these in your outline so you can mention them when you announce that you're open for questions.
• Anticipate questions that may be asked dependent on your speech topic. Preemptively answer those questions and include them in your outline.
• You also should note if you only have a specified period of time for questions, or if you're only taking a set number of questions.

Community Q&A

• Outlines can vary in how formal or informal you make them. You could either make it a full script or use shorthand with highlighted main points. Use the outline that works best for you. Thanks Helpful 11 Not Helpful 0
• Use a large font that you can easily read by glancing down. Print your outline and place it on a desk, then stand and look down at the paper. If it's too small or you find yourself leaning over to read it, increase the font size. Thanks Helpful 15 Not Helpful 3
• If you're giving the speech for a class, you may need to turn in an outline of your speech that follows particular content or format requirements. Review your assignment carefully and turn in an outline that follows your instructor's requirements, even if you decide to use a slightly different outline when you give your speech. Thanks Helpful 4 Not Helpful 0

You Might Also Like

• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/thesis_statement_tips.html
• ↑ https://lewisu.edu/writingcenter/pdf/final-developing-a-speech-outline.pdf
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-evidence
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/10-2-keeping-your-speech-moving/

About This Article

The best way to write a speech outline is to write the main points of your greeting and introduction in the first section, including your name and what you’ll be talking about. Then, make a second section with bullet points of all the important details you want to mention in the body of your speech. Make sure to include facts and evidence to back your argument up. Finish your outline with a section that summarizes your points concisely. To learn how to keep your audience's attention throughout your speech, keep reading below! Did this summary help you? Yes No

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How to Write a Speech – Step By Step Guide (Updated for 2023)

Engage your audience with perfect speech writing.

Do you think writing a speech is a daunting task? Do you often search for tips on how to write a speech to keep your audience interested and engaged? 

If so, don’t worry! 

To compile a comprehensive speech, you need to consider the audience, length, purpose, or topic of the speech. Focusing on these factors helps you retain the audience’s interest and prevent them from dozing off. 

But there’s more you can do to deliver a thought-provoking speech. This detailed blog features helpful information about how to write a speech regardless of the purpose and occasion.

Let’s begin.

What is a Speech?

A speech serves as an excellent medium to deliver whatever message you’ve got for your audience. You can take the speech to convey ideas through communicating to a group of people. 

While writing a speech, ensure that it contains logical ideas. The speech also has sufficient evidence to support those ideas. 

Moreover, it is always written focusing on purpose or message that needs to be delivered to the audience or public. 

What Makes Speeches Different?

Writing for the public isn’t exhausting. It’s pretty similar to other types of writing. For example, you would want to communicate your message in a speech or need the audience’s attention.

However, some writing qualities might favor others, depending on the public speaking conditions. For instance, when your audience listens to you, they understand and process the information as you speak. 

So it’s essential to opt for a speech writing services for your speech to be well structured and easy to understand. More importantly, your speech information and delivery must align with the audience. 

The Purpose of a Speech

When the public gathers to listen to speakers on a particular issue, they expect you to talk about the essential information immediately. On the other hand, as a speaker, you want to have an immediate effect on your audience. 

Hence, the purpose of speaking to a group of people is to get the response you need. And most speeches encourage listeners to react in the following ways:

For example, college lectures enable students to see a topic from a different perspective; protest speeches encourage an audience to take action, and eulogy examples stimulate an emotional response from the listeners. 

Questions to Achieve your Purpose

To attain the purpose of your speech, don’t hesitate to ask yourself the following questions:

• If you’re presenting an argument, why do you want your audience to agree to it?
• Which points or ideas would be beneficial for your audience?
• Do you want your audience to learn anything from your speech?

Understanding How to Write a Speech

There’s no denying that speech writing is the art of communicating your message through words. These words captivate and keep listeners engaged. If you’ve written essays, you might find it easier to compile a meaningful speech. 

But it’s imperative to understand your speech’s purpose. Factors such as required length, purpose, and analysis of the audience are necessary to consider.

It’s true that writing an effective speech is a time-consuming activity. Therefore, it’s best to follow proper guidelines and maintain the format to develop a great speech, leaving your audience to think about something significant. 

Different Types of Speeches

If you’re wondering, speech writing has three types; informative, persuasive, and special occasions. 

Before understanding how to write a speech for school or any other place, let’s discuss each type in detail.

Informative Speech

The type of speech informs and teaches your audience about a particular topic. 

Informative speeches could be a few minute-long overviews on the causes that lead to the American Revolution or an hour-long speaking session on technologies to clean space debris . 

Don’t forget that an informative speech focuses on telling facts or narrating a story, maintaining the audience’s attention.

Persuasive Speech

If you want to convince your audience about an idea, go for the persuasive speech type. 

It could be a short or long one, defining the advantages and disadvantages of a topic that favors a public office’s representative. 

When writing on persuasive speech topics, you need to use facts and opinions to convince listeners to focus on what you’re thinking. 

Special Occasion Speech

Special speeches are what you hear at funerals, parties, or weddings. You can use this type of speech to entertain and pay tribute to a person or institution. You don’t use special speech to inform your audience. They were intended to celebrate the person or place being commemorated at the occasion without the persuasion involved.

For instance, writing a eulogy speech is the perfect example of this category. It is a special speech that allows you to pay a final tribute to your loved one, perfectly by showing the love and affection in words.

How to Write a Speech Outline?

If you want to compose a speech that will create a lasting impact on your audience, you need to work on the speech outline. 

When you begin writing an outline, you will focus on introducing yourself, the topic, and the points you will be highlighting. 

Working on a speech’s outline will help you appear authoritative, save time and organize your thoughts, ensuring that you follow a proper structure. If you don’t know how to write a speech format, an outline will also give you an idea about it. 

It’s also essential to understand who you’re addressing through the speech, what the speech will cover, and how long it will continue.

Following tips will help you to know how to write a speech properly. 

01. Take Time to Write a Speech

This step enables you to choose your topic and points that your speech will address. It would be helpful if you know your audience and understand what they have been living for. 

Try to focus on their needs. More importantly, you need to define the speech’s purpose and structure it correctly. 

02. Write a Compelling Speech Introduction

To make your introduction stand out, you can opt for a strong statement and grab the audience’s attention. And you can incorporate something that builds credibility.

Take introductory lines as an opportunity to discuss something significant and keep your audience engaged. 

03. Focus on Body 

The body of your speech contains main ideas and supporting statements. You can also include examples, facts, and other essentials to compile a great speech.

04. Concluding Lines 

In the end, you need to summarize the essential points of your speech. And you need to end your speech with a relevant closing statement. If there’s a need, you can think about incorporating a call to action. 

How to Write a Speech Introduction in a Few Steps?

You can divide speech writing into different sections to make the entire process smooth and streamlined. However, you need to keep your audience in mind at each level of speech writing. 

Here’s how to write a speech considering these points.

Write a Speech with Audience Research

It’s best to know your audience before writing a speech. The more you know about your audience, the more it becomes easier to reach them. 

For example, you’re already a member of a Chamber of Commerce of your town, and you’ve started a small eatery in your neighborhood. 

You’re invited to an annual dinner where you’ve 10 minutes to speak to the audience and talk about your new venture. 

It might seem stressful if you haven’t interacted with a public gathering. However, to streamline the speech writing process, you can ask yourself the following questions:

• What does the audience want to know?
• Which problems do I need to solve for them?
• Is there anything important I can incorporate in the speech for them? 

Choosing a Topic

In this scenario, you’re familiar with the topic that you’re invited to provide a overview of your business . But you’ve only 10 minutes to speak about it. Therefore, it’s crucial to keep your speech short and focused.

You can create a list of strengths of your food business. Discuss challenges and how you overcome them. You will get 10 minutes, so use these minutes to highlight unique factors that help your eatery stand out. 

Research on your Topic

As a food business owner, you may be familiar with the core areas of your business and don’t need a lot of research before writing your speech. 

But it’s good to be aware of what’s going in the industry or what your competitors are up to. Therefore, spend some on research and include essential points in your speech. 

Compile your Information

This step includes writing your speech once you get the essential information. Here’s how you can ace it.

Stay Organized

Gather all information, facts, or quotes in front of your eyes. And try to be as organized as possible. You can also create an outline to ensure that you don’t miss anything. 

Focus on Using a Conversational Tone 

You need to write your speech in a tone that you use in everyday communication. Incorporate a relevant incident or humor – if it goes well with your topic.

Think about Speaker’s Notes

Your audience can’t see these notes. Therefore, you can use them for self-reminders. 

Try to Be Specific

Avoid providing unnecessary information and incorporate examples or stats to support your point. 

Keep Sentences Short

To make speaking hassle-free, it’s best to use shorter sentences with the rule of three practice. They are also easy to use and can help people to understand your point quickly. 

Choose a Presentation Tool

Depending on your topic and occasion, you can use a professional presentation tool to make the entire session visually interesting. 

Go for a Template

If you prefer, you can use a template to display eye-catching graphics. A good template design can transform an average speaking session into a memorable public speech. 

Deliver a memorable speech with our expertly crafted speeches!

Tips on How to Write a Persuasive Speech

Following tips will help you to know about how to write a speech with a persuasive tone. 

Work on Speech Introduction

You need to work on the introductory lines to keep your audience attentive. If you’re wondering how to write a speech introduction, you can think about the ways that make your listeners relate to your core points.

You can connect with your audience and get their attention by talking about concerns. Moreover, you can try starting with anecdotes to grab your audience’s attention. 

And you can also try other tactics, such as adding interesting facts, realistic stats, and asking questions to make your audience curious to listen more. 

Build a Motive or Context

As a speaker, you need to describe why your topic is significant. Talk about your purpose and factors that made you speak to a particular audience. 

Keep it Well Organized

If you don’t organize your speech, it might turn into a terrible one. Having a structured speech will keep the readers engaged and help you stick to the main points or ideas. 

When you start promisingly outlining the essential factors, challenges, and other relatable things, try to continue your speech in the same manner so that your audience will know where you’re heading and why. 

Stick to a Point

It’d be helpful if you stay relevant and focused on the topic. Don’t provide irrelevant or unnecessary information that might make your audience lose interest. 

More importantly, it takes several minutes to deliver introductory lines. If possible, try to move from introducing a body of the speech quickly to retain the listener’s interest. 

Repeat Important Factors

It’s a good idea to repeat crucial information or buzzwords , especially if your speech is long. For example, you can link an idea that you discussed initially while wrapping or concluding your speech.

Add Summaries and Previews

Adding verbal cues allows your audience to connect pieces of your speech. And they will likely connect with the rest of your speech. 

You can talk about issues in the educational system. For example, I’m here to highlight the so and so issues that have been threatening our educational system for years. 

Go for Strong Transitions

At this level, you can present new information that relates to what your audience has heard. You can always demolish a counter argument by saying, “but this argument doesn’t appear weighty when you think about…”

Use Short or Simpler Sentences

When you want your audience to remember whatever you say, use simpler and shorter sentences. You need to avoid using subordinate clauses, places, and verbs together. 

Don’t Overuse Pronouns

Listeners might need time to understand what “this” or “it” refers to. Therefore, it’s best not to use pronouns and be clear by using nouns. 

Add Rhetorical Strategies

You can incorporate rhetorical strategies of logos, pathos, and ethos to convince your audience to trust you. These strategies also make your argument stronger. 

Ethos refers to building your trustworthiness and authenticity as a speaker. When you opt for pathos, you appeal to your listener’s emotions. And logos refer to using stats and facts in the speech.

Use Quotations and Stats 

To support your perspective, it’s best to incorporate quotes and stats sparingly in your speech. This way, the words will stick to your listener’s mind for a long time. 

However, if you try to provide plenty of information, you may overwhelm your audience, and they may lose interest. 

Focus on the Tone

It’s also one of the essential factors associated with writing or delivering a thought-provoking speech. Therefore, the tone you use must align with your topic or audience. 

More importantly, you need to avoid using inappropriate humor or show over-excitement to grab the audience’s attention. 

Try to Be Memorable

It takes imagination and discipline to become a memorable speaker. As a speaker, if you’re looking for an example of a speech to appear memorable, you can consider the words of John F Kennedy from the 1961 inaugural address:

“And so, my fellow Americans, ask not what your country can do for you; ask what can do for your country.” 

Try to Be Yourself

You and your message are the same. If your audience doesn’t consider, they might resist your message. Therefore, ensure that your body language and delivery will leave an impressive impression. 

You can focus on the ways that connect you and your audience. For example, you can talk about how speaking to the public makes you nervous, and some of the attendees might even relate to it. 

Wrap Your Speech Strongly

Knowing the above points about how to write a speech, now you might be wondering about how to end a speech? 

Well, it needs to be something that your audience would always remember. You can share a success story and try to link it with the topic.

You can also make a call to action if it goes well with your topic. And it’s also a good idea to appreciate their presence and time and mention it while concluding your speech. 

Tips to Ace Public Speech

No doubt, writing a well-structured speech is necessary. But how you deliver it plays an essential role too. Here are a few things you can remember to master the art of public speaking. 

Avoid Speech Reading

You can memorize your speech if it’s a possibility for you. But it’s fine to use keynotes or outlines to avoid any inconvenience. 

However, don’t read those notes or outlines and only refer to them when you forget a fact, quote, or when you feel stuck. 

Use Interesting Visuals

If your topic allows, don’t forget to use interesting but relevant visuals. These visuals will incorporate visual elements into your public speech. 

You can find various templates to use for your speech, and if you want to showcase your project work, you can display it too.

Speak and Appear Natural

Don’t worry if you feel nervous. You need to focus on appearing as natural as possible, even after making a mistake. 

Focus on your body language, stay alert, and talk like you normally would. 

Comfortable and Professional Clothing

Wearing comfortable clothing will keep you at ease. However, ensure that whatever you wear aligns with the dress code of the occasion. 

If you aren’t sure, you can always ask the organizer. The key here is to fit in and ace your public speaking experience. 

Try to Maintain Enthusiasm

If you’re excited about your topic, your audience will likely take an interest in it too. It’s essential to maintain enthusiasm as it will keep the readers engaged. 

Practice, Practice, Practice.

Let’s accept the fact that you can’t ace public speaking overnight. Apart from appearing confident and professional, you also need to deliver the speech in the given time. 

Therefore, you need to practice getting more comfortable with your speech and learn to deliver it without exceeding the time. 

If you are a fresher, you can take a look at various speech writing templates for students available on the web. These templates provide you ease in understanding the outline and deliver a speech perfectly in front of the audience.

Speech Writing Topics 

Writing a speech for a university’s orientation or eulogy for a mother required immense effort. Choosing the right topic according to your speech type may take most of your time. 

Here’s a list of some helpful topics to help you get started with your speech.

Topics for Persuasive Speech

If you have to write a persuasive speech, you can write on the following topics:

• Adverse effects of consuming junk food
• Why you shouldn’t text while driving
• A ban needs to be imposed on products containing tobacco
• Give stiffer penalties to celebrities who break the laws
• A society where women ride a bike without fears 

Topics for Special Occasion Speech

It’s challenging to put your emotions into a few lines or choose a topic that resonates with the occasion. You can consider the following examples:

• Volunteer projects and their impact on students
• I’m a proud son today
• No longer an eligible bachelor
• You’re a strong young woman

Topics for Informative Speech

When writing an informative speech, choose topics that interest the audience and encourage them to listen more. 

• Marketing practices in 2023 
• How tech will shape our lives in future
• Tiny herbs, bigger benefits
• Combating factors that impact public speaking

Summing it Up! 

Composing a speech won’t become a hassle if you invest time in researching a speech topic. Researching will help to get the necessary information. It’s up to you how to present that information to make your speaking session exciting and memorable. 

You can ace public speaking by focusing and working on the speech format. A well-organized speech will help your audience understand the purpose of the speech. 

Despite following the practical tips, if you still don’t know how to write a speech for script, don’t worry and consult with us. Our speech writers can help you convey your message by stating points that grab the audience’s attention.

Additional Resources:

• How to write a best man speech
• How to write a valedictorian speech

Frequently Asked Question (FAQs)

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• A Research Guide
• Writing Guide
• Assignment Writing

How to Write a Speech

efore you are able to write a great speech, it is necessary to first learn a little bit about the different types of speeches and how one is made up. Not surprisingly, there are various types of speeches, and each will contain specific characteristics depending on their nature.

Tips for Beginners – How to write a speech

Similar to essays, every speech has three primary sections: The beginning (the introduction), the middle (the body) and the end (the conclusion.) Contrary to essays, speeches are designed to be heard rather than read. The best speeches are written in a manner that not only engages with the audience, but also holds their attention from start to finish. This, of course, necessitates that your speech must have ‘flair’ or ‘pizzazz’ something that draws the listener in.

The various types of speeches are:

• Informative
• Instructional
• Entertaining
• Special Occasion

Some Ideas How to start a speech

How you start your speech will depend largely on the reason you are delivering the speech. For example, the most powerful speeches that also happen to be informative in nature, often contain an introductory statement that not only introduces the topic being discussed but also piques the interest of the audience. It must be followed up by a strong transition into the main body of the speech.

Think of the attention grabbing portion of the introduction as the ‘hook’, it must be something that not only compels the audience to remain open-minded, but also encourages them to want to listen to everything you have to say.  How long is your introduction or speech supposed to be? That will depend specifically on the amount of time that you’ve been allotted to deliver your speech and whether or not there is a question and answer forum afterwards.

Speech Format – Is There Any?

As mentioned earlier, speech writing follow the same basic format as a traditional essay. There must be an introduction, a body and a conclusion. We discussed the introduction earlier.

There is no ‘set in stone’ rule when it comes to how the body of a speech must be organized. However there are a few speech tips to keep in mind.

• Keep in chronological – this provides a more accurate order for the timeline of events
• Present one key piece of information at a time
• Follow a cause and effect pattern
• Offer a full overview of the design or physical arrangement

Most speeches will have the body divided into three topic sections.

Lastly you would move on to the conclusion. More on that below.

A Short Guide How to write a speech outline

Writing an outline is one of the most crucial success factors for writing the best speeches, and often one of the most overlooked items.

Having an outline will not only save you time in the long run, it will help you to keep your thoughts organized and ensure that you are following proper structure and formatting.

Here is an example of how to make a speech outline you might use for reference purposes

• Determine your topic
• Get to know your audience
• Determine the purpose of the speech
• Decide how you will organize the speech
• Jot down an attention grabbing intro statement
• Redefine your thesis statement (summarize what the speech is about)
• State something that establishes credibility
• Transition from the intro to the body
• Offer your main idea and supporting information
• Provide examples and as much detail as needed
• Offer a summary of the body and the main points
• Jot down a strong call to action or closing statement

Ways How to end a speech

Ending your speech properly requires that you not only restate your main points, but also leave the audience with something to think about. Some people choose to do this by prompting listeners to consider a statement or by reciting a quote. Ideally, you are looking for something that neatly wraps up the entire speech, but also offers a bit of a twist or call to action.

Regardless of the nature of your speech, there are certain things that you will want to consider including. They are:

• Witty or relevant quotes
• Funny stories or anecdotes that have a purpose
• Strong transitions that are meaningful and make sense
• A solid ending

The most important thing to consider when writing a speech comes from knowing who you are writing it for. You need to be able to convey passion and eagerness, but you also want your audience to share in your eagerness with their own enthusiasm. This means you need to be able to write attention-grabbing statements that pique their interest and not just your own.

Some of Speech Examples You May Find Useful

When preparing to write (or deliver) a speech, there is merit in reading or listening to famous speeches to pick up on little things like transitions, body language, openers and how strong conclusions are delivered.

Here are a few world-famous great speeches that you can refer to:

• I have a dream by Martin Luther King
• The Gettysburg Address by Abraham Lincoln
• T he Infamy Speech by Franklin Roosevelt
• Barak Obama’s Election Speech
• Checkers Speech by Richard Nixon

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• Speech Topics For Kids
• How To Write A Speech

How to Write a Speech: A Guide to Enhance Your Writing Skills

Speech is a medium to convey a message to the world. It is a way of expressing your views on a topic or a way to showcase your strong opposition to a particular idea. To deliver an effective speech, you need a strong and commanding voice, but more important than that is what you say. Spending time in preparing a speech is as vital as presenting it well to your audience.

Read the article to learn what all you need to include in a speech and how to structure it.

Table of Contents

• Self-Introduction

The Opening Statement

Structuring the speech, choice of words, authenticity, writing in 1st person, tips to write a speech, frequently asked questions on speech, how to write a speech.

Writing a speech on any particular topic requires a lot of research. It also has to be structured well in order to properly get the message across to the target audience. If you have ever listened to famous orators, you would have noticed the kind of details they include when speaking about a particular topic, how they present it and how their speeches motivate and instill courage in people to work towards an individual or shared goal. Learning how to write such effective speeches can be done with a little guidance. So, here are a few points you can keep in mind when writing a speech on your own. Go through each of them carefully and follow them meticulously.

Self Introduction

When you are writing or delivering a speech, the very first thing you need to do is introduce yourself. When you are delivering a speech for a particular occasion, there might be a master of ceremony who might introduce you and invite you to share your thoughts. Whatever be the case, always remember to say one or two sentences about who you are and what you intend to do.

Introductions can change according to the nature of your target audience. It can be either formal or informal based on the audience you are addressing. Here are a few examples.

Addressing Friends/Classmates/Peers

• Hello everyone! I am ________. I am here to share my views on _________.
• Good morning friends. I, _________, am here to talk to you about _________.

Addressing Teachers/Higher Authorities

• Good morning/afternoon/evening. Before I start, I would like to thank _______ for giving me an opportunity to share my thoughts about ________ here today.
• A good day to all. I, __________, on behalf of _________, am standing here today to voice out my thoughts on _________.

It is said that the first seven seconds is all that a human brain requires to decide whether or not to focus on something. So, it is evident that a catchy opening statement is the factor that will impact your audience. Writing a speech does require a lot of research, and structuring it in an interesting, informative and coherent manner is something that should be done with utmost care.

When given a topic to speak on, the first thing you can do is brainstorm ideas and pen down all that comes to your mind. This will help you understand what aspect of the topic you want to focus on. With that in mind, you can start drafting your speech.

An opening statement can be anything that is relevant to the topic. Use words smartly to create an impression and grab the attention of your audience. A few ideas on framing opening statements are given below. Take a look.

• Asking an Engaging Question

Starting your speech by asking the audience a question can get their attention. It creates an interest and curiosity in the audience and makes them think about the question. This way, you would have already got their minds ready to listen and think.

• Fact or a Surprising Statement

Surprising the audience with an interesting fact or a statement can draw the attention of the audience. It can even be a joke; just make sure it is relevant. A good laugh would wake up their minds and they would want to listen to what you are going to say next.

• Adding a Quote

After you have found your topic to work on, look for a quote that best suits your topic. The quote can be one said by some famous personality or even from stories, movies or series. As long as it suits your topic and is appropriate to the target audience, use them confidently.  Again, finding a quote that is well-known or has scope for deep thought will be your success factor.

To structure your speech easily, it is advisable to break it into three parts or three sections – an introduction, body and conclusion.

• Introduction: Introduce the topic and your views on the topic briefly.
• Body: Give a detailed explanation of your topic. Your focus should be to inform and educate your audience on the said topic.
• Conclusion:  Voice out your thoughts/suggestions. Your intention here should be to make them think/act.

While delivering or writing a speech, it is essential to keep an eye on the language you are using. Choose the right kind of words. The person has the liberty to express their views in support or against the topic; just be sure to provide enough evidence to prove the discussed points. See to it that you use short and precise sentences. Your choice of words and what you emphasise on will decide the effect of the speech on the audience.

When writing a speech, make sure to,

• Avoid long, confusing sentences.
• Check the spelling, sentence structure and grammar.
• Not use contradictory words or statements that might cause any sort of issues.

Anything authentic will appeal to the audience, so including anecdotes, personal experiences and thoughts will help you build a good rapport with your audience. The only thing you need to take care is to not let yourself be carried away in the moment. Speak only what is necessary.

Using the 1st person point of view in a speech is believed to be more effective than a third person point of view. Just be careful not to make it too subjective and sway away from the topic.

• Understand the purpose of your speech: Before writing the speech, you must understand the topic and the purpose behind it. Reason out and evaluate if the speech has to be inspiring, entertaining or purely informative.
• Identify your audience: When writing or delivering a speech, your audience play the major role. Unless you know who your target audience is, you will not be able to draft a good and appropriate speech.
• Decide the length of the speech: Whatever be the topic, make sure you keep it short and to the point. Making a speech longer than it needs to be will only make it monotonous and boring.
• Revising and practicing the speech: After writing, it is essential to revise and recheck as there might be minor errors which you might have missed. Edit and revise until you are sure you have it right. Practise as much as required so you do not stammer in front of your audience.
• Mention your takeaways at the end of the speech: Takeaways are the points which have been majorly emphasised on and can bring a change. Be sure to always have a thought or idea that your audience can reflect upon at the end of your speech.

How to write a speech?

Writing a speech is basically about collecting, summarising and structuring your points on a given topic. Do a proper research, prepare multiple drafts, edit and revise until you are sure of the content.

Why is it important to introduce ourselves?

It is essential to introduce yourself while writing a speech, so that your audience or the readers know who the speaker is and understand where you come from. This will, in turn, help them connect with you and your thoughts.

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