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Illustrated Course Guides : Problem Solving and Decision Making - Soft Skills for a Digital Workplace 003 Edition, Kindle Edition

• ISBN-13 978-1337119252
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• Publisher Cengage Learning
• Publication date April 29, 2016
• Part of series Illustrated Course Guides
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• ASIN ‏ : ‎ B01KJ1016C
• Publisher ‏ : ‎ Cengage Learning; 003 edition (April 29, 2016)
• Publication date ‏ : ‎ April 29, 2016
• Language ‏ : ‎ English
• File size ‏ : ‎ 14839 KB
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• Publisher Cengage Learning
• Publication date 2016
• ISBN 10  1337119253
• ISBN 13  9781337119252
• Binding Paperback
• Edition number 3
• Number of pages 144

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6 Soft Skills That AI Can’t Replace

Culture, Strategy & Planning, Training & Performance | May 2024

As generative artificial intelligence (AI) reshapes today’s workplaces, the acquisition of technical skills has become more straightforward. However, soft skills remain irreplaceable and crucial for fostering a productive work environment and driving employee development.

A LinkedIn survey has shown that 72% of U.S. executives value soft skills more than AI-related skills, highlighting their enduring importance in the professional sphere.

While many organizations emphasize reskilling or upskilling in technical domains, these capabilities alone are insufficient for success. Soft skills are equally vital. Although commonly believed to be innate, soft skills can, to some extent, be developed and refined over time. Here are six essential soft skills and strategies employers can use to cultivate them in their teams:

1. Active Listening — Active listening is crucial as it fosters clear communication and ensures mutual understanding within the team. Encourage employees to engage fully by maintaining eye contact, nodding to show attentiveness, and asking clarifying questions without interrupting. This approach helps build trust and facilitates clearer and more effective communication. 2. Problem-Solving — Strong problem-solving skills enable teams to handle challenges more effectively and innovate solutions. Promote a problem-solving culture by encouraging a learning mindset and recognizing the potential for improvement. Support employees in understanding issues comprehensively, collaborating on solutions, and implementing them efficiently. 3. Resilience — In a rapidly changing business environment, resilience and adaptability are key to overcoming setbacks and uncertainties. Support your team’s resilience by fostering a culture that values patience, continuous learning, and the ability to adapt to new circumstances. This resilience is essential for maintaining steady progress towards business goals despite challenges. 4. Emotional Intelligence (EQ) — High emotional intelligence contributes to better team dynamics and leadership. It involves understanding and managing one’s own emotions and empathizing with others. Develop this skill in your workforce by encouraging self-awareness, self-regulation, and social skills, and by providing continuous feedback. This will enhance interpersonal relationships and improve team morale.

Download our free Emotional Intelligence Scorecard here.

5. Communication — Effective communication is vital for the success of any team. It ensures that information is clearly understood and actions are coordinated efficiently. Emphasize the importance of both verbal and nonverbal communication. Train your team in using appropriate body language, facial expressions, gestures, and eye contact, which can significantly impact how messages are received. 6. Accountability — Accountability within the workplace ensures that employees take ownership of their work and adhere to commitments. Foster this by setting clear goals and expectations. Encourage employees to set personal objectives that align with these goals, which will help them focus on achieving specific outcomes and enhance their sense of responsibility.

Takeaway for Employers

Soft skills are now considered essential, not just desirable, in the workplace. As an employer, it’s important not to overlook these skills, as they are crucial for a successful career. Evaluate the soft skills gaps in your team and develop a plan to address them. For remote workers, actively seek opportunities for feedback and development to prevent any skills from being overlooked.

At Tilson, we have the resources and experts to help you grow your workforce. From managing payroll and benefits to providing compliance support, we’re here to handle the administrative tasks so you can focus on nurturing the soft skills that drive success. Contact us today for a quote .

© 2024 Zywave, Inc. All rights reserved.

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9 Must-Have Digital Skills that Employers Need

• Date September 3, 2020

If you’re planning to make a career change, you should start by looking at which digital skills will be in high demand for employers this year.

Organizations in the 21 st Century are undergoing rapid digital transformation and adopting new digital technologies to remain competitive in the marketplace. While some companies are ahead of the game on things like artificial intelligence and machine learning, others are continuing to explore the business growth opportunities offered through engagement in the digital economy.

With the right digital skills, you’ll be able to secure challenging and fulfilling work with an employer who values your knowledge and insights. To help you get started, we’ve put together this list of the 7 must-have digital skills that employers need.

Search Engine Optimization (SEO)

Overview : SEO is a set of digital skills for increasing the visibility of a website on search engines and capturing more organic traffic that results in new leads, opportunities, and business revenue.

Key Business Value : Most employers understand the value of operating a website as a sales channel but plenty of businesses are missing out on the potential benefits of increasing their organic traffic and driving even sales with SEO.

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Getting Started : SEO is a multi-faceted discipline that includes elements of technical website development, content creation , and digital PR . To start building your digital skills in SEO, check out our digital marketing course on Directive Institute.

Pay-per-click (PPC) Advertising

Overview : PPC advertising is a digital marketing strategy that uses paid, targeted advertisements through Ad publisher networks to generate brand awareness, generate leads, and drive sales and drive revenue.

Key Business Value : For the first time in 2019, businesses in the United States spent more money on digital advertising than they did on traditional advertising methods. That’s because digital ads are more targeted, easier to track, and more cost-effective than traditional ads.

As digital advertising spending continues to increase each year, we’re seeing a growing demand for digital skills and marketing expertise in paid search advertising .

Getting Started : Google Ads is the world’s largest ad publisher network with over a third of the total market share for online advertising revenue. Developing digital skills in PPC begins with a thorough understanding of the Google Ads platform and how businesses can use it to build profitable ad campaigns.

Website Conversion Rate Optimization (CRO)

Overview : Conversion rate optimization is a process of designing and testing a website or landing page to enhance user experience and increase the likelihood that visitors to the page will take the desired action (filling out a lead form, making a purchase, etc.)

Key Business Value : CRO is the most cost-effective way for businesses who already generate paid or organic traffic to start improving their digital marketing ROI. Increasing end-of-funnel conversions makes your entire marketing campaign more efficient and ensures that you’re getting the most value from the traffic and brand awareness you generate online.

Getting Started : Conversion rate optimization combines a variety of digital skills, including ad copywriting, graphic design, and technical website optimization. CRO specialists also use software tools like Google Optimize to perform content experiments that lead to increased conversions.

Website Development/Administration

Overview : If web design is the process of creating a website, website administration is the process of maintaining and updating that website to ensure that it generates the most value over time.

Key Business Value : A website is like a digital storefront for your business. It needs to present a consistent image or branding, but it also needs to be updated frequently to reignite the interests of returning customers, provide new information to visitors, and reflect current design trends.

There are thousands of businesses who don’t update their websites frequently enough with new content, or whose websites suffer from poor technical optimization because of a lack of digital skills within their organization.

Getting Started : Web development is another diverse digital skill set that includes graphic design, content creation, and HTML, CSS, and JavaScript coding. Web developers should also be familiar with content management systems like WordPress and database management systems like SQL .

Social Media

Overview : If you’ve got the digital skills necessary to build awareness or drive sales for a brand using social media, you’ll have plenty of opportunities to impress employers. Organizations leverage their social media presence to generate publicity and brand awareness while connecting 1-to-1 with their customers and projecting a positive company image.

Key Business Value : Every brand understands the massive potential impact of developing their social media presence, but many have yet to invest the time and effort in growing a following and creating content that drives real engagement and brand loyalty.

Still, businesses recognize the value of being able to communicate advertising messages to a large audience for free – or launch a viral marketing campaign – and they’re willing to invest in someone who can grow their social followings and bring that vision to life.

Getting Started : Start by looking at how some of the most successful social media brands are promoting themselves. What kind of content do they post? How frequently do they post? At what time of day? Focus on the platforms with the biggest reach: Facebook, Twitter, Instagram, and LinkedIn. Gain experience by building your own personal brand and growing an online following.

Overview : Local SEO is for businesses that provide in-person services or sell physical products from a brick-and-mortar location. The purpose of local SEO is to increase the visibility of a business in local search results.

Key Business Value : Small local businesses can benefit massively from local SEO. Organizations that take the time to claim and optimize their online business profiles, create directory listings, and manage their online reputation are more likely to be discovered online by potential customers.

At the same time, thousands of small business owners are too busy with daily operations to focus on local SEO – but they’d love to hire someone with the right digital skills to make a difference.

Getting Started : The best way to start learning Local SEO is to partner with a local business and do a case study together. Find a local business with a great product or service and a minimal online presence in local search. Offer to set up their Google My Business profile, configure their directory listings, and manage their online reviews and reputation. Use software tools like Podium and Bright Local to support the process.

Email Marketing

Overview : Email marketing focuses on building an opt-in email list, nurturing that list with valuable newsletters and content, and marketing to that list with special offers, promotions, and opportunities.

Key Business Value : Email marketing is a high-value, high-ROI form of digital marketing. Businesses that sell products online can use email marketing to reconnect with past customers and drive return purchases. They can also use email marketing to drive brand awareness with a weekly or monthly newsletter or by sending special offers to subscribers. According to a guide published by HubSpot, email marketing generates an average of $38 for every dollar invested .

Getting Started : Learn to use email marketing automation software tools like MailChimp, AWeber, and HubSpot to manage leads and send marketing emails. Sign up for some popular newsletters from your favorite companies and study their emails to see what works and what doesn’t.

Eventually, you’ll need to develop your digital skills by getting hands-on experience, so create a simple landing page and start building your own e-mail list based on an interest or industry that you’re passionate about. Learn to create high-converting emails and analyze the performance of your campaigns using data. Before long, you’ll be ready to put your digital skills in email marketing to work for any employer.

With the right digital skills, you’ll be able to take on new projects that drive digital transformation and business growth, making you a major asset for employers.

For help building your digital skills, check out our in-depth courses at Directive Institute . You’ll find proven processes for generating real results in digital marketing as you develop those must-have skills that employers are searching for.

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HBR's 10 Must Reads 2024: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Democratizing Transformation" by Marco Iansiti and Satya Nadella)

By: Harvard Business Review, Marco Iansiti, Satya Nadella, Lynda Gratton, Ella F Washington

A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most…

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A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Satya Nadella to Lynda Gratton and company examples from Nestle to TikTok, this volume brings the most current and important management conversations right to your fingertips. This book will inspire you to: Radically redefine the role of managers in your organization; Integrate your ESG goals into your company's core business model; Separate the hype from the reality of Web3 and identify opportunities for your business; Navigate conflict and embrace mutual learning across generational differences; Identify the soft skills needed in the C-suite--and build them; Encourage all employees to develop the capabilities around digital transformation. This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "What Is Web3?," by Thomas Stackpole; "Selling on TikTok and Taobao," by Thomas S. Robertson; "Managing in the Age of Outrage," by Karthik Ramanna; "The Five Stages of DEI Maturity," by Ella F. Washington; "The Essential Link Between ESG Targets and Financial Performance," by Mark R. Kramer and Marc W. Pfitzer; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Harnessing the Power of Age Diversity," by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel; "The C-Suite Skills That Matter Most," by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal; "Your Company Needs a Space Strategy. Now.," by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau; and "Democratizing Transformation," by Marco Iansiti and Satya Nadella.

Oct 10, 2023

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Digital addiction (#92)

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INTRODUCTION 4

WHAT IS DIGITAL ADDICTION     4

EXAMPLES OF DIGITAL ADDICTION           5

HOW TO MAKE THE STRATEGIES TO COPE WITH DIGITAL ADDICTION MORE VISIBLE           7

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