example of a personal statement for employment

How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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CV Personal Statement Examples and Tips

Your personal statement is the first thing a recruiter or hiring manager will read when flicking through what will usually be a huge pile of CVs. With so much competition, you need a personal statement that grabs their attention for all the right reasons. But how do you write one? Here’s our guide along with a couple of personal statement examples for inspiration.

What is a personal statement?

A personal statement is a concise paragraph that sits at the top of your CV just below your name and contact details and tells the reader why you would be a fantastic asset for their company. It should include a summary of your most relevant skills and experience and give the recruiter an insight into your ambitions and character.

Your personal statement should explain:

• Who you are
• Your suitability for the role and the value you can add
• Your career goals

Conveying all that information in just a few sentences is certainly not easy, but with research suggesting that recruiters spend an average of just six seconds reviewing each CV before deciding whether the applicant is a good fit, you must get it right.

How to write a winning personal statement for your CV

No one has your specific skills and experience, so your personal statement must be unique. However, there are some universal tips you can follow.

• Length, formatting and tone of voice

Probably the biggest challenge you’ll face when writing a personal statement for your CV is keeping it between 50 and 150 words, or around four or five lines of text. It should be clean and concise, formatted consistently and written in the same font and point size as the rest of your CV.

Personal statements can be written in the first (“I am a marine biologist”) or third-person (“Marine biologist looking for”), but whatever voice you choose, keep it consistent throughout your CV.

Recruiters read so much hyperbole and waffle that being honest and understated will help you stand out. This is not The Apprentice, so buzzwords, empty promises and meaningless metaphors should be avoided at all costs.

• Back up your claims

Cliches like ‘hard worker’ or ‘experienced’ are just empty words that recruiters see hundreds of times a day. Instead, establish your credentials with relevant vocational qualifications or professional memberships you have and quantify the level of experience you have. For example, “I am a RICS qualified surveyor with eight years’ experience working for a property development company”.

• Include statistics from your career

Including specific data or statistics in your personal statement will immediately make it stand out from the hundreds of others recruiters read every day. Metrics of success are far more memorable than simply listing your achievements. For example, “I introduced a new lead qualification tool that increased sales by 15 percent”.

• Remove pronouns in the third person

The personal statement on your CV is the one place where it’s okay to talk about yourself in the third person. However, using pronouns, for example, “he is a conscientious worker with 12 years of experience...” is a step too far. Instead, drop the pronouns, so that would become “A conscientious worker with 12 years of experience…”

Personal statement examples

Here are a few examples of personal statements to keep you on the right track and hopefully provide a little inspiration.

Written in the first person by a graduate looking for their first professional role.

I am a recent graduate with a first-class degree in economics, specialising in econometrics and international trade. I have commercial experience in the finance sector courtesy of an internship with a UK corporation, where I developed the technical data engineering skills you are looking for. I have a proven ability to meet deadlines and produce consistently high-quality work, as evidenced by my degree, and would relish the chance to develop my skills within your organisation.

Written in the third person by an experienced purchasing manager looking to climb the ladder.

Purchasing manager with 12 years of experience who wants to progress to a more senior role within the aviation industry. Has developed strong and lasting relationships during previous managerial positions in the sector and wants to put this strong network to good use to add value to your business.

Time to get hired

Writing a winning personal statement that you’re happy with and that summarises your skills and experience effectively in just a few lines will take time. However, using these tips and examples as a guide and editing your personal statement for every role is an important piece of the puzzle.

To hear Guardian Jobs reader Elia’s story and how her Personal Career Management programme helped land her ideal job watch the video .

Personal Career Management can offer you a  free review to assess your needs and to see which programme is right for you.

To book call Personal Career Management on 01753 888 995 or fill in the contact form .

Personal Career Management are Career Management Partners for the Guardian and are a specialist career coaching and outplacement company.

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Personal Statement Examples That Will Get You Writing

Whether you're aiming for a job, university program, or scholarship, the value of an effective personal statement is vital to success. However, writing a personal statement that will make your application stand out can be challenging.

This post will help you put your best foot forward by providing examples and tips for crafting your personal statement. By the end, you will be able to write a standout personal statement with confidence.

What is a personal statement?

A personal statement is a written document that gives an overview of who you are, your experiences, achievements, and goals. It is typically required as part of a job, university program, or scholarship application. The purpose of a personal statement is to convince the reader that you are the right candidate for the opportunity by showcasing your strengths, experiences, and aspirations.

The content of a personal statement will vary depending on the context. Still, it generally includes information about your educational and professional background, achievements and accomplishments, skills and strengths, and goals and aspirations. It is an opportunity to highlight your unique qualities and what sets you apart from other applicants.

Personal statements are often limited to a certain word count or page limit, so it is important to be concise and focus on the most relevant information. Additionally, it is important to tailor your statement to the specific opportunity you are applying for, highlighting the skills and experiences most relevant to the role or program.

A well-crafted personal statement can be a powerful tool in the application process, demonstrating your passion, motivation, and suitability for the opportunity.

There are several reasons why you may need to write a personal statement:

• To apply for a job A personal statement is often required as part of a job application, allowing candidates to showcase their skills, experience, and personality to potential employers.
• To apply to a university Universities often require a personal statement as part of the application process, which allows the applicant to demonstrate their suitability for the program, their passion for the subject, and their goals for the future.
• To apply for a scholarship Personal statements are often required for scholarship applications. They allow the applicant to explain why they deserve the scholarship and how they plan to use it to achieve their goals.
• To promote oneself Personal statements can be used to promote oneself as an expert in a particular field or to showcase one's achievements and experience to a wider audience.

In all of these cases, a personal statement can effectively communicate your strengths and goals and make a compelling case for why you are the right candidate for a particular opportunity.

Why are personal statements important?

Crafting a killer personal statement can elevate your application to new heights! It can set you apart from the crowd and is a powerful tool to showcase your strengths, passion, and unique experiences. By weaving a compelling story about yourself, you help the reader understand what makes you tick and how you are prepared for the opportunity.

Beyond this, a captivating personal statement can provide valuable insights into your personality and values, making you an even more attractive candidate to employers and admissions officers. Trust us - a powerful personal statement is a game-changer for any successful application!

Personal statement examples

It's important to understand what to include in each personal statement. Here are some examples to consider:

Personal statement for a university application

As a passionate programmer and creative problem-solver, I am eager to pursue a degree in computer science and unleash the endless possibilities it offers me. Through this degree, I can acquire the skills and knowledge that will allow me to create meaningful solutions to real-world problems, something I strive for each day. With great excitement, I look forward to furthering my expertise in this field in a university setting and exploring the exciting opportunities ahead.

In high school, I was a dedicated student who took the initiative and maintained a strong work ethic. I earned high grades and actively participated in extracurricular activities such as the Computer Science Club and Robotics Team. My ambition has been to use my knowledge and skills to help build a better future. That is why I am confident that pursuing a career in computer science is the right decision for me.

Personal statement for job application

As a highly motivated and results-oriented professional, I am eager to contribute my skills and experience to an organization that values innovation and teamwork. Throughout my career, I have developed a reputation for being a problem-solver and effective communicator, with a keen eye for detail and the ability to work under pressure.

I have experience leading teams and coordinating tasks to ensure successful outcomes. Additionally, my communication skills enable me to effectively interact with colleagues, vendors, and customers to ensure that projects are completed on time. I am confident that my passion for my work and dedication to excellence will make me a valuable asset to any team.

Personal statement for scholarship application

Receiving this scholarship would be a life-changing opportunity for me. As a first-generation college student, I have faced many obstacles in pursuing my education, but I have never let these challenges hold me back. When my parents told me they could not help pay for my college tuition, I felt a wave of uncertainty wash over me. But I quickly realized that if I worked hard enough and never gave up, I could make my dreams come true.

With this scholarship, I can continue my studies and achieve my goals, including becoming a role model for other students in my community. I am committed to giving back to my community and using my education to impact the world positively.

Tips for crafting a personal statement

While crafting a standout personal statement can seem daunting, with the right guidance, you can create a compelling document that showcases your unique qualities and sets you apart from other applicants. This section will provide tips and strategies to help you write a powerful personal statement that effectively communicates your skills, experiences, and aspirations.

From tailoring your statement to the opportunity to using specific examples and demonstrating authenticity, these tips will help you create a personal statement that makes a lasting impression.

Here are some tips for writing a strong personal statement:

• Research: Before writing your personal statement, research the opportunity you are applying for. This will help you to understand the requirements and tailor your statement to the specific role or program.
• Be concise: Personal statements are often limited to a certain word count or page limit, so it is important to be concise and focus on the most relevant information. Ensure each sentence and paragraph adds value and contributes to your overall message.
• Use specific examples: Specific examples can be used to illustrate your skills and experiences. This will help to bring your statement to life and provide evidence to support your claims.
• Tailor your statement: Tailor your statement to the specific role or program. Highlight the skills and experiences that are most relevant to the opportunity and demonstrate how they make you a strong candidate.
• Show, don't tell: Instead of stating that you are a good fit for the opportunity, provide specific examples and evidence to tangibly demonstrate your skills and experience.
• Be authentic: Be true to yourself and your experiences. Your statement should reflect your personality, values, and motivations and provide insight into who you are.
• Proofread and edit: Finally, proofread and edit your statement carefully. Check for spelling and grammar errors, and make sure your message is clear and concise. A well-written and error-free personal statement can make all the difference in a competitive application process.

By following these tips, you can create a personal statement that effectively showcases your strengths and makes a compelling case for why you are the ideal candidate for the opportunity. Remember to tailor your statement to the specific requirements of the opportunity, use specific examples to illustrate your achievements and experiences, and be authentic to yourself. With these tips in mind, you'll be well on your way to crafting a powerful personal statement that will help you stand out from the competition.

Unlock your future

Writing a personal statement can be challenging, but it can also be a rewarding experience with the right approach. A well-crafted personal statement can be the key to unlocking exciting new opportunities, whether it's a job, a university program, or a scholarship. Following the tips outlined in this blog post, you can create a personal statement that showcases your strengths, experiences, and aspirations and demonstrates why you are the ideal candidate for the opportunity. Good luck!

Header image by Akira Kaelyn .

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Craft a compelling personal statement with professional editing

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• Career Planning
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How To Write a Personal Statement for Job Searching

Madeleine Burry writes about careers and job searching for The Balance. She covers topics around career changes, job searching, and returning from maternity leave, and has been writing for The Balance since 2014.

Different Types of Personal Statements

What you should include, tips for writing a job search personal statement, examples of personal statements.

Kiyoshi Hijiki / Getty Images

What's a personal statement, and why do you need one when you're job searching? A job search personal statement is a place to share why you're interested in a position and why you're a good match.

In your statement, you can get a bit personal—use the space to share details and insights about yourself, and forge a connection with potential employers. Here are some tips on how to write a successful personal statement that will further your job search.

A personal statement may be included in your curriculum vitae  or CV. Much like an in-person elevator speech or the summary section within a resume, a CV personal statement highlights your objectives and abilities. Since a CV may stretch over several pages, this allows you to showcase must-see details from within the document. You'll want to write just a few sentences for a personal statement in a CV.  

Or, you may need to write a personal statement as part of a job application. This helps hiring managers to separate out candidates applying for every job in a category (e.g., putting in applications for any "production manager" position) from more engaged candidates, who are interested in the company.

Write something that matches the application's requested word count; if one isn't provided, aim for 250 to 500 words. Regardless of where it appears, your goal in a personal statement is the same: try to connect your background and goals with the job at hand.

In your personal statement, you want to make a connection between yourself and the position. Think of this as a three-part process:

• Share Some Details About Yourself: Who are you? You may say things like "Highly seasoned production manager" or "Recent graduate with honors."
• Highlight Your Most Relevant Experience and Talents and Share What You'd Bring to the Company: Think: "Strong, speedy writer capable of crafting ad copy that engages and enchants." or "In my years as a project manager, I've never let a detail slip; I've won internal awards for the best team player. My projects release on time and match requested specifications."
• Provide a Bit of Information About Your Career Goals: For instance, "Looking for a staff writer position" or "Eager for placement in a mid-sized firm as an audit supervisor" or "Seeking a position as a production assistant to further develop my skills in television and put my time management abilities to the test."

While it's called a personal statement, avoid over-sharing. Only include information that's relevant to the job at hand. That is if you're applying for a position as an accountant, no need to mention your goal of becoming a staff writer at a magazine.

Remember, the main goal of your personal statement is for it to further your job search.

Your personal statement should always be personalized—it's a mistake to reuse the same personal statement for every job you apply for. You don't need to write the personal statement from scratch each time—just make tweaks so it reflects the needs of the company and the qualities requested in the job description.

Here are more tips for writing a successful job search personal statement:

• Know Your Audience: Target your personal statement to a specific job position and company. Spend a bit of time researching the company to get a sense of what they're looking for in a candidate. Decode the job description so you understand the company's needs in a candidate. Take notes on where your qualifications are a good match for the position.
• Make Some Lists: What have you done that employers should know about? Make a list of your accomplishments (and keep in mind that while splashy awards are important, so too is reorganizing a chaotic system that gives everyone hives to make it user-friendly). Brainstorm a list of your talents as well as your soft, communication, and general skills.
• Go Long on Your First Draft—Then Cut It Down: Hopefully, your time spent thinking about the company's needs and what you have to offer has given you plenty of fodder to get started writing your personal statement. At this point, don't worry about length; write as much you want. Then, go back and edit—aim for a few sentences for a CV and around 250 to 500 words in an application. Cut unnecessary words and clichés that don't add meaning. Instead, use action verbs . While it's fine to write in the first person, avoid overusing the word "I." Try to vary the composition of sentences.
• Make It Targeted: You have lots of skills and interests and work experience. What you want to emphasize in one position is not necessarily what you want to highlight in another. If you are qualified as both a writer and an editor, choose which talent to call out in your personal statement—and make it the one that's most relevant to the job you want.

Here are some examples of personal statements to use as inspiration:

• I'm a seasoned accountant with CPA and CMA certification and more than 10 years of experience working in large firms. Oversaw audits and a department of ten. My positive attitude and detail-oriented spirit help ensure that month-end financial wrap-ups go smoothly and without any inaccuracies or fire drills. Looking for a leadership role in my next position.
• Recent college graduate with freelance writing experience at major print magazines as well as online outlets and the college newspaper. A strong writer who always meets deadlines, and matches the company tone and voice. In search of a staff writer position and eager to learn the magazine trade from the ground up.
• I'm an award-winning designer in children's clothes looking to make the transition to adult athletic year. At Company X, I developed a new line for toddlers and traveled to Asia to oversee production. I'm a fast learner and am eager for a new challenge in the growing field of athleisure.   

CV personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your CV.

Your CV personal statement is a short paragraph which sits at the very top of your CV – and it’s aim is to summarise the benefits of hiring you and encourage employers to read your CV in full.

In this guide I have included 17 CV personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

CV templates 

17 CV personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our CV profile examples instead.

Graduate CV personal statement (no experience)

Although this  graduate has no paid work experience, they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

Graduate CV personal statement (part time freelance experience)

This candidate has graduated with a degree in biochemistry but actually wants to start a career in digital marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the digital marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

School leaver CV personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and school work-placements, to strengthen this student CV further.

    Top tips for writing a CV personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

School leaver CV personal statement (part time experience)

Although this person has only just left school, they have also undertaken some part-time work in a call centre alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their GCSE results, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver CV personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their A level results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this profile can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student CV personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant A level studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic CV personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their CV’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within universities.

School leaver CV personal statement with and sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organisation.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies and take a part time job, to further prove their ambition and dedication.

History graduate CV personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organisational skills – which are vital assets to any employer.

Law graduate CV personal statement

This legal graduate makes the most from their work university work placements by using it to bulk out the contents of their CV personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student CV personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student CV personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student CV personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal profile.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘ improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship  CV personal statement

This digital marketing professional has started their personal profile by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

Graduate career changer personal statement

Switching careers as a graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarising some of the real-life experience they have gained in management during their university placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your CV contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this CV is very likely to get noticed and land interviews.

How to write a personal statement for your CV

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own CV – and start racking those interviews up.

Guide contents

What is a CV personal statement?

Cv personal statement or cv profile, personal statement format, what to include in a cv personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your CV which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your CV is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a CV profile?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your CV… but there are 2 main differences

A personal statement tends to be used more by junior candidates (graduates, school leavers etc.) and is relatively long and detailed.

A CV profile tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my CV profile writing guide , or example CV profiles page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your CV, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimising the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your CV is opened.

We have a Word CV template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your CV or resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text colour simple , ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional CV templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your CV is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites , look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree, A levels or GCSEs. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• School/college Uni work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your CV , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g . A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

CV personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our school leaver CV example , our best CV templates , or our library of example CVs from all industries.

Good luck with the job hunt!

Sample List of Accomplishments for Resume (35+ Examples)

By Biron Clark

Published: March 1, 2024

Biron Clark

Writer & Career Coach

Listing accomplishments on your resume can get you more job interviews and get you hired faster.

Yet many job seekers don’t know the right way to list accomplishments and professional achievements on a resume.

Coming up, we’ll look at:

• 35+ resume accomplishment examples
• How to brainstorm your own list of achievements to write about
• Where on your resume to include this information

35+ Professional Achievement and Accomplishment Examples

Below are 35 examples of good accomplishment statements for your resume. Coming up after this, I’ll share more on how to brainstorm a list of your own achievements.

Accomplishment Examples for Students and New Grads:

• Led class project to research and present financial forecasts for global markets
• Dean’s List 2019
• Delivered presentation on diffusion and osmosis as a part of Biology 301 course, earning a 100% grade in the class
• Active member of university debate club
• Varsity soccer, 2018-2019

As you can see, you can mix a variety of academic awards, club and sport participation, presentations and projects, and your grades! These are all fair game when writing resume achievements as a student.

When you don’t have any full-time work experience yet, your academic work is your experience, so it’s important to show details beyond the name of your university and the degree you earned! Share more detail and you’ll stand out from other students and entry-level candidates.

Sample Accomplishments for Administrative Assistants:

• Administrative assistant to 12-person digital marketing team responsible for driving $1.9 million in annual revenue and an average of 180 new business leads per month
• Administrative assistant to a team of 10 Account Managers, overseeing $109 million in client accounts and growing 19% in 2020
• Promoted from Administrative Assistant to Senior Administrative Assistant due to consistent above-average performance and recognized as a “rising star” in 2020, an award given to just 2% of new employees
• Spearheaded a record-keeping process reorganization that led to a 20% time savings across the administrative team in Q4 2020
• Scheduled and coordinated meetings and travel arrangements for 11 managers and supervisors with 100% accuracy
• Trained two administrative assistants during a period of company expansion to ensure attention to detail and accuracy of work
• Implemented new document filing and organizational procedure resulting in a $9,200 annual savings in contracted labor costs

Note that you can vary how you begin each resume bullet. While many of your bullets should begin with verbs like, “Spearheaded,” you can also start others with a job title, like “Administrative Assistant.” You can see this in the first two examples in the list of bullets above.

Having some variety in language makes your resume more interesting to the reader, and using your job title in a few bullets is an effective way of adding some great keywords to your resume to get past any automated application systems the employer is using.

Accomplishments for Customer Service:

• Achieved a customer satisfaction rating of 98.2% in 2020, 3rd best among customer support team of 100+ employees
• Addressed an average of 200 inbound customer requests per week while also educating the customer about up-sells and additional ways our company could help them, which led to an additional $188,000 in revenue in 2019
• Decreased average customer wait time for service requests by 3% company-wide by creating email response templates for the department
• Managed training and onboarding of new customer service associates, in partnership with Department Head, for all 12 new customer support associates hired in 2020
• Managed 50+ daily inbound enterprise customer requests via phone and email in support of enterprise division’s 244% year-over-year growth in 2020

As you can see from the examples above, you can mix in achievements that highlight your day-to-day work, but also any projects you led, process improvement actions you implemented to save the department time or money, etc.

You can also mention any leadership skills used, such as training new team members, participating in the interview process when hiring new staff, etc.

These work achievements all show potential employers that you were trusted by your previous company and can bring valuable skills to your next position!

Accomplishments/Achievements for Sales & Marketing:

• Increased division revenue by 4% by achieving 212% of personal sales quota in 2020
• Developed cross-selling promotional campaign to bundle 3 top-selling products, increasing department revenue by 12% in 2020
• Orchestrated new social media marketing campaign resulting in a 309% increase in online leads generated in Q1 2020
• Achieved third-highest sales total in 2019 among a team of 50+ sales associates
• Increased sales by 9% through the successful rollout of a new subscription service spearheaded by myself and 3 team members

Sales jobs tend to be some of the easiest in terms of coming up with professional accomplishments on a resume, so I won’t put too many here.

Just remember, always look at the job description and demonstrate skills that are relevant to the jobs you’re applying to now.

And always think about how your duties and responsibilities can be quantified.

Accomplishment Examples for Human Resources:

• Trained and onboarded 22 new team members in Q4 2020, ensuring an understanding of company policies, goals, and mission
• Managed 12 contract recruiters and successfully hired 19 new team members in 2020 to help the company grow 22% year-over-year
• Implemented new onboarding process resulting in 20% less manager time required to onboard new employees through the use of software learning tools
• Promoted from Human Resources Associate to Human Resources Supervisor position in 2020
• Facilitated successful move to new office in 2019, coordinating more than 200 employees across 6 different departments to limit downtime and maximize productivity during office transition

Accomplishments for Software Developers:

• Managed the development of new subscription video platform, which earned the company $3.1 million in the first year after launch
• Performed code optimization on online customer dashboard, eliminating 2,000+ lines of code and reducing server resource usage by 19%
• Managed and led 9-person development team building the company’s new mobile apps (iOS and Android), successfully launching both projects in 2020, with an average app store review of 4.6 stars
• Spearheaded quality assurance project for company’s new Android app, diagnosing and eliminating 104 bugs/errors in the first 3 months after launch, resulting in a 22% increase in average user rating in the following 3 months
• Interviewed 22 potential new software engineering candidates for our company, ensuring adequate knowledge of software development and computer science, as well as cultural fit

Work Accomplishments for Managers/Directors:

• Oversaw 12-person marketing team responsible for 22% of the total revenue in the business, while growing the team 108% in 2020
• Managed 22 staff, overseeing 25+ projects per quarter with total project budgets exceeding $2.5 million
• Developed new recruiting & hiring plan, helping the department fill average job openings 29% faster compared to prior year
• Managed 29 staff (11 direct reports; 18 indirect) across 2 office locations and 2 business divisions, including hiring, performance reviews, and day-to-day guidance and oversight
• Saved business $29,000 in 2019 by implementing new customer service process that reduced refund requests by 9%

Next Steps: What Are Good Accomplishments for Your Resume?

The best accomplishments to put on your resume are work accomplishments, especially those that are relevant to the jobs you’re pursuing now.

Always check the job description when deciding which achievements are best to mention. This will help you stand out from other candidates.

Your work accomplishment examples should demonstrate to a hiring manager that your past work prepared you to step into their job and succeed now.

That’s the main goal of listing achievements on a resume.

Always review the duties and responsibilities from the job description and then think about which of your achievements relate to that type of job. That’s what you should emphasize on your resume.

Also, hiring managers will view your accomplishments and work experience as more relevant/significant if you performed them somewhat recently. So your resume should include more achievements that occurred in your two or three most recent positions.

For example, for your most recent role, you may want to include eight to ten bullet points. For the next role, maybe only six or seven. After that, for older positions, you may want to include even fewer.

Types of Accomplishments to Include on a Resume:

Numbers paint a clearer picture and grab the reader’s attention on your resume, so include numbers and data when possible. Consider including the following:

• Dollar amounts
• Percent increases or decreases
• Number of people (for example, the number of people you supported as an administrative assistant, the number of people you managed or trained as a supervisor, the number of customer requests you handled per day if you’re in customer service)
• Time periods (for example, saying you helped the company acquire 25 new customers in three months or that you completed a specific project in six weeks and ahead of the deadline)

Of course, you can also include non-numerical achievements, such as:

• Industry awards
• Academic achievements (if you’re a recent graduate or student)

You may need to ask colleagues and coworkers for ideas or do some research to quantify everything, but the more you can assign specific numbers and results to specific job tasks on your resume, the better.

This article has examples of good power words and verbs for a resume to help you start brainstorming. It also explains why you never want to start bullets with, “Responsible for…”

List Team and Company Accomplishments Along With Individual Results

You can also name group and company achievements to give context to the impact of your work. For example, if you’re an administrative assistant supporting a certain team, you can talk about how much revenue that team brought in.

Even if you only played a small role, you were a part of that effort!

The bottom line is, don’t feel like you can only include individual resume accomplishments. If you were part of a group, list what your group achieved, too!

Why Do Employers Care About Past Achievements?

Now that we’ve looked at some resume accomplishment examples above, let’s talk about why it’s so important to show specific accomplishments in your resume.

The reason resume accomplishments are so powerful is that they provide proof of your past successes and abilities, and also paint a detailed picture for the employer in terms of what you could do for them.

Sharing a few examples of past successes is the best way to prove that you’ll have strong future performance as well.

For example, if an employer sees that you helped your last company grow a key metric or succeed and grow, they’ll be thinking, “Wow, imagine what this person could do for us now!”

It’s always more convincing and memorable to provide specific proof of what you’ve achieved rather than only listing duties and responsibilities on a resume.

Here’s an example of what a great professional accomplishment on a resume can do for your job search…

Imagine you’re writing your resume and trying to describe your contribution to developing a new product.

If you’re like most people, you might write a bullet point like this:

• Assisted in the development of new product suite launched in 2020

Now imagine you list this work accomplishment on your resume like this instead:

• Key member of development team for company’s new product suite in 2020, earning $12 million in the first 10 months after launch

In the second example above, instead of just talking about your basic duties, you’re showing the exact impact your work had on a company’s success. That’s going to set you apart and make recruiters and hiring managers more excited to talk to you.

Final Step: Write Your Own Work Accomplishments

To start writing your own accomplishment list for your job search, it may be helpful to look at past job descriptions of the roles you’ve held. Or, use your memory and begin to write down your typical work in a day, week, and month.

What were your main job duties?

Where did you spend the bulk of your time? What were you responsible for? Most importantly, what did you help the company achieve or improve?

That last part is the most important for impressing a hiring manager and winning interviews.

A list of resume bullets starting with, “Responsible for” is generic and NOT going to win over a hiring manager.

So always think about how your work tasks and duties actually helped the company, and then quantify them as much as possible!

Resume Format: Where to Place Accomplishments on Your Resume

The best place to list accomplishments on your resume is under your work experience, particularly in your bullets. Your resume bullets are the ideal place to list work accomplishments because bullets stand out visually and grab the reader’s attention. They are almost always one of the first places that recruiters and hiring managers look at on a resume.

You can also write a couple of key accomplishments in your resume summary paragraph at the top of the document. But then list even more in your bullets under your employment history.

Those are the two most important places to put this information on your resume.

Should You Include a Separate “Key Achievements” Resume Section?

If you read everything above, you now know that the best place to list key achievements on your resume is in your chronological work experience and your professional summary.

But if you want to provide some additional info, then you can consider adding a dedicated “Key Achievements” section.

This can help you include some additional keywords on your resume and variations of keywords. And if you’ve racked up many professional awards and impressive results across a long career, it allows you to show everything in one place at-a-glance.

However, I recommend keeping the list short (eight to ten bullets or fewer).

As a recruiter , I prefer to see context for where/when you used each skill, which I see in your resume work history. So that’s where most of your time/effort should go in terms of writing your resume.

Anything you include in a “Key Achievements” section should also be listed under your work experience.

For more help structuring your resume and deciding which sections to include and where, read this article about everything to put on a resume.

Bonus Tip: Use LinkedIn to See Real-World Examples of Work Accomplishments

Different positions and industries will have vastly different accomplishments.

So one more way you can write a stand-out list of achievements and separate yourself from most candidates is to look at top talent in your industry on LinkedIn.

Most people list key accomplishments beneath their various jobs on LinkedIn.

So you can gather far more examples there, and see some of the best achievements of your industry peers.

This may remind you of your own work achievements, and will surely give you more examples to take inspiration from.

Or, if you’re an entry-level job seeker, look at other recent graduates and see how people are listing their academic awards and other relevant accomplishments.

If many other people are listing their academic achievements in a certain way and have good jobs now, it’s a sign they’re attracting potential employers.

You’re more likely to get an interview for a position if you list results and accomplishments on your resume, especially if those results are relevant to the employer’s needs.

Don’t think of your resume as just a list of what you were responsible for in past roles. Instead, share achievements and results, and quantify them whenever possible.

There are a variety of achievements you can list, from managing a project, training a new team member, helping to sell more products, creating a new process, or receiving an award.

Find as many accomplishments as you can for your resume, and you’ll stand out from other job seekers.

If you take this approach with your resume, you’ll get more job interviews.

About the Author

Read more articles by Biron Clark

More Resume Tips & Guides

Crafting the perfect resume for teens (template & expert advice), career change interview tips, resume tips and more, how much does a resume writer cost (average price and ranges), walk me through your resume: answer examples, applying for jobs out of state this resume tip can help, how long should a resume be, how to put direct and indirect reports (and other data) on your resume, what makes a good resume 9 ways to know, 11 common resume mistakes to avoid, career change resume: examples and tips from experts.

Personal Statement

Ai generator.

A personal statement is a vital component of college and job application . It showcases an individual’s unique experiences, skills , and aspirations, providing a narrative that highlights their strengths and goals. Crafting a compelling personal statement allows applicants to express their personality and motivations, helping them stand out in a competitive field. It’s an opportunity to reflect on past achievements and outline future ambitions, making a memorable impression on selection committees.

What Is a Personal Statement?

A personal statement is a crucial part of college and job applications, allowing individuals to highlight their unique experiences, skills, and aspirations. It serves as a narrative that showcases strengths and goals, helping applicants stand out. By reflecting on past achievements and outlining future ambitions, a well-crafted personal statement makes a lasting impression on selection committees.

Download Personal Statement Bundle

Personal statement format

A personal statement is a crucial component of applications for college, graduate school, scholarships, or jobs. It is your opportunity to highlight your achievements, experiences, and goals. Here is a format for writing an effective personal statement:

• Begin with a strong opening sentence that grabs the reader’s attention.
• Introduce yourself and state the purpose of your personal statement.
• Mention what you are applying for (e.g., a specific program, scholarship, job).
• Discuss your academic achievements and experiences.
• Mention relevant courses, projects, or research that have prepared you for the program or job.
• Highlight any honors or awards you have received.
• Detail your work experience, internships, or volunteer work.
• Focus on experiences that are relevant to the program or position.
• Emphasize any skills or knowledge you have gained.
• Include any extracurricular activities, hobbies, or interests that demonstrate your well-rounded character.
• Mention leadership roles, community service, or other achievements.
• Show how these experiences have shaped you and your aspirations.
• Clearly state your short-term and long-term goals.
• Explain how the program or job aligns with your career aspirations.
• Describe what you hope to achieve and how you plan to contribute to the field.
• Summarize the key points you have made.
• Reiterate your enthusiasm and readiness for the program or position.
• Thank the reader for considering your application .

Example Personal Statement

Personal Statement for University Introduction : I am excited to apply for the Master’s program in Environmental Science at XYZ University. With a strong academic background in biology and a passion for environmental conservation, I am eager to contribute to cutting-edge research in sustainability and climate change mitigation. Academic Background : I graduated with honors from ABC University with a Bachelor’s degree in Biology. During my undergraduate studies, I completed a research project on the impact of urbanization on local wildlife, which sparked my interest in environmental science. I have taken courses in ecology, environmental policy, and data analysis, providing me with a solid foundation for advanced study. Professional Experience : Over the past two years, I have interned at the Green Earth Organization, where I assisted in conducting field surveys and analyzing data on endangered species. This experience has honed my skills in data collection, statistical analysis, and report writing. Additionally, I volunteered with Clean Water Initiative, where I led a team to organize community clean-up events and educate the public on water conservation. Personal Achievements and Extracurricular Activities : Outside of academics and professional work, I am an avid hiker and nature photographer. I have also been a member of the university’s environmental club, where I served as president and organized several successful campus-wide sustainability events. These activities have strengthened my leadership and teamwork skills. Goals and Aspirations : My short-term goal is to gain in-depth knowledge and research experience in environmental science through the Master’s program at XYZ University. In the long term, I aspire to work as an environmental consultant, helping businesses and communities implement sustainable practices. I am particularly interested in developing innovative solutions to reduce carbon footprints and protect natural habitats. Conclusion : In conclusion, I am confident that my academic background, professional experience, and passion for environmental conservation make me a strong candidate for the Master’s program in Environmental Science at XYZ University. I am eager to contribute to your esteemed program and am grateful for your consideration. Thank you for taking the time to review my application.

Personal Statement Examples

Personal statement for resume.

• Personal Statement for Job

Personal Statement for University

Personal statement for college, personal statement for financial aid.

Personal Statement for Jobs

More Examples for Personal Statement

• Personal Statement Example for Medical School
• Personal Statement Example for Graduate School
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• personal statement Example for Research Internship

More Personal Statement Samples & Templates

1. personal statement affidavit template.

2. Freelance Personal Statement Template

3. School Personal Statement Template

4. University Personal Statement Template

5. Medical School Personal Statement Template

6. Law School Personal Statement Example

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9. Mechanical Engineering Personal Statement

10. Law School Personal Statement

Tips for an Effective Personal Statement

When writing a personal statement, always bear in mind that you write to impress. So we have outlined for you some tips for an effective personal statement.

• Understand Your Goal. Bear in mind what your goal is in writing a personal statement . Remember that you are not the only one who is trying to grab that position or admission, so make it a point to put your best foot forward. This is what you do when you have a goal. It keeps your steps solid and for sure you won’t lose your track.
• Create an Outline. Like a college essay, your personal income statement should have a layout. Use the funneling technique on this one. Start from the most general points and narrow it down to the specific ones. It also helps you organize your thoughts better so your words will not jumble.
• Be Genuine. This is not the hardest thing to do in the world. All you need to do is tell honestly what your skills and accomplishments are. A personal statement is an overview about your personality. Even if it is a written letter, an employer or a supervisor will know if you are telling the truth or not.
• Be Specific. Some schools or business statement establishments would send a list of questions that they need you to answer and include on your personal statement. Answer those questions concretely and with substance. Do not veer away from your main point. Focus on your answer and be straightforward.
• Maintain a Positive Tone. A personal statement is not the place for you to vent out your frustrations in life nor an opportunity to show your weaknesses and appeal for emotions. Make your words sound positive. Provide energy and liveliness when sharing about a certain lesson you learned or an obstacle in your life and how you were able to overcome it.
• Check and Revise. Sometimes when we are writing, we often misspell things or use inappropriate words especially when we are in our deep thoughts. So before you put your letter in an envelope and put it in your mailbox, be sure to proofread your work. Check your spelling, choice of words and arrangement of thoughts.

How Important Is a Personal Statement?

University admissions hold interviews based on the applications they receive. How you write your personal vision statement will be a determining factor for you to land in an interview and consequently get into college. So if you are planning to write a personal letter of poor quality, you better think twice. Here are the reasons why you need to write a compelling personal letter.

1.  It gives you a better shot.

Whether you are aiming for a university admission or landing a job at a prominent income statement for company , an effective personal letter gives you a better shot compared to others. Remember that you are not the only participant in the race. In order for you to win, you need to give it with an undivided attention.

2.  It gets your name on the list.

Yes, it does. The truth is your personal letter is your only key to have your name on the master list. Some universities are a little picky when it comes to admitting new applicants. They do filtering to ensure that they choose the right students for the right program. Not only that. They are very selective because the applicant they choose will soon become a fruit of their own tree and they certainly don’t want it to be a bad one.

3.  It boosts your confidence.

A personal statement is always given a head of time during an application examples or admission process. This gives the school or a company an overview of who to select from the many applicants. Writing a bold and convincing personal letter could get you ahead of others. You get picked from the basket of people longing for that post. Then in the process you get called for an interview.

You know that your personal statement caught the attention of the school board or the employer and so you are confident that you are just a few steps away from landing that position you always hoped for.

A personal statement need not be a novel-long narrative of yourself. Just as long as the important words and details are there, that’s fine. However, never settle for less. Always aim for the best. Have you ever seen an advertising brochure?

It usually comes as a single sheet example in pdf , a cardboard or a photo paper maybe, folded into half or a quarter, but contains all the necessary information you want to know about a certain product. That is how your personal statement should be, brief, concise, and effective.

What should be included in a Personal Statement

A personal statement is a critical component of many applications, providing an opportunity to showcase your qualifications, experiences, and motivations. Here is a comprehensive guide on what should be included in a personal statement:

1. Introduction

• Compelling Opening : Start with an engaging story, quote, or anecdote to capture the reader’s attention.
• Brief Overview : Introduce yourself and state your purpose for writing the personal statement. Mention the program or position you are applying for.

2. Academic Background

• Educational Qualifications : Detail your academic achievements, including your degree(s), GPA, and any honors or awards.
• Relevant Coursework : Highlight specific courses that are pertinent to the program or role.
• Research Projects or Theses : Discuss any significant research projects, theses, or academic papers, emphasizing their relevance to your field.

3. Professional Experience

• Internships and Jobs : Describe your professional experiences, focusing on internships, jobs, or volunteer work that relate to your application.
• Responsibilities and Achievements : Outline your roles, responsibilities, and key accomplishments in these positions.
• Skills Gained : Highlight the skills and knowledge you acquired, and how they prepared you for the role or program.

4. Personal Qualities and Skills

• Key Attributes : Mention personal qualities that make you a strong candidate, such as dedication, motivation, and resilience.
• Technical and Soft Skills : List relevant technical skills (e.g., programming languages, lab techniques) and soft skills (e.g., leadership, communication).

5. Motivations

• Passion for the Field : Explain why you are passionate about the field or profession. Share any personal experiences or events that sparked your interest.
• Career Aspirations : Discuss your long-term career goals and how the program or role fits into your career plan.

6. Future Goals

• Short-term Objectives : Describe what you hope to achieve in the immediate future, such as completing a degree or gaining specific experience.
• Long-term Vision : Outline your long-term professional aspirations and how the program or role will help you achieve them.

7. Conclusion

• Recap Main Points : Summarize the key points of your statement, reinforcing your enthusiasm and readiness for the opportunity.
• Thank You : Express gratitude for considering your application and indicate your eagerness to discuss your application further.

How to Write a Personal Statement.

Writing a personal statement can be a challenging task, but it’s an essential part of many applications. Here’s a step-by-step guide to help you craft a compelling and effective personal statement:

Step 1: Understand the Purpose

• Purpose : A personal statement is a narrative that highlights your background, achievements, motivations, and goals. It aims to show why you are a suitable candidate for the program or position you are applying for.
• Audience : Consider who will be reading your statement and what they are looking for in a candidate. Tailor your content to meet their expectations.

Step 2: Brainstorm and Outline

• Self-Reflection : Think about your experiences, achievements, and goals. Identify key themes and stories that showcase your strengths and motivations.
• Outline : Create an outline to organize your thoughts. A typical personal statement includes an introduction, academic background, professional experience, personal qualities, motivations, future goals, and a conclusion.

Step 3: Write the Introduction

• Hook : Start with a compelling opening that grabs the reader’s attention. This could be a personal anecdote, a quote, or a unique experience related to your field.
• Overview : Briefly introduce yourself and state the purpose of your statement. Mention the program or position you are applying for.

Step 4: Discuss Your Academic Background

• Education : Detail your academic achievements, including your degree(s), GPA, and any honors or awards.
• Research Projects : Mention any significant research projects, theses, or academic papers, emphasizing their relevance to your field.

Step 5: Describe Your Professional Experience

Step 6: highlight personal qualities and skills, step 7: explain your motivations, step 8: outline your future goals, step 9: conclude your statement, step 10: revise and edit.

• Proofread : Carefully proofread your statement for grammar, spelling, and punctuation errors.
• Feedback : Seek feedback from mentors, professors, or colleagues to improve the clarity and impact of your statement.
• Polish : Make necessary revisions to ensure your statement is concise, coherent, and compelling.

What is a personal statement?

A personal statement is a written description of your achievements, skills, interests, and goals, typically used for university or job applications.

How long should a personal statement be?

Generally, a personal statement should be 500-800 words, but always check the specific guidelines of the application.

What should be included in a personal statement?

Include your introduction, academic background, professional experience, personal qualities, motivations, future goals, and conclusion.

How should I start my personal statement?

Start with a compelling hook, such as an anecdote, quote, or personal experience, to grab the reader’s attention.

How personal should my personal statement be?

Be personal enough to reflect your unique experiences and motivations but maintain a professional tone throughout.

Can I use the same personal statement for different applications?

Tailor each personal statement to the specific program or job to address their unique requirements and expectations.

Should I mention weaknesses in my personal statement?

If relevant, briefly mention weaknesses, but focus on how you have addressed and overcome them.

How do I make my personal statement stand out?

Highlight unique experiences, demonstrate passion for the field, and provide specific examples of your achievements and skills.

Is it okay to use quotes in a personal statement?

Yes, but use them sparingly and ensure they are relevant to your narrative and add value to your statement.

How do I conclude my personal statement?

Summarize your key points, reiterate your enthusiasm for the opportunity, and thank the reader for considering your application.

Text prompt

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• Professional

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Jobscan > Cover Letter Writing Guide

How To Write A Cover Letter in 2024 (Expert Tips and Examples)

Here’s a comprehensive guide on how to write a cover letter that will get you noticed by recruiters.

Trusted by:

A survey revealed that 77% of recruiters prefer candidates who send in a cover letter, even if submitting it is optional. Additionally, 90% of executives consider cover letters invaluable when assessing job candidates.

So, if you think cover letters are no longer important and necessary in 2024, think again.

Here’s a comprehensive guide to help you write a cover letter that effectively sells your skills and professional experience, increases your chances of getting interviews, and gets your foot in the door.

Table of Contents

What is a cover letter and do you still need one in 2024?

A cover letter is a letter of introduction accompanying your resume that paints why you are the best person for the job, what you bring to the table, and how you can help move the company forward.

Is the cover letter dead? No! In fact, a recent study by ResumeLab revealed that 64% of job vacancies still require that you include a cover letter in your application and 83% of HR pros said that cover letters are important for their hiring decision.

The bottom line is that a cover letter is still a valuable piece of your job search collateral. Nail your cover letter and you could end up getting that dream job.

So what exactly do you need to accomplish in your cover letter?

What is the purpose of a cover letter?

According to 49% of HR managers , your cover letter is the second best way to call attention to your resume and distinguish yourself from other applicants.

So the main purpose of your cover letter is to compel the recruiter to read more about you on your resume and move you to the next part of the hiring process.

Further, according to award-winning resume expert Melanie Denny , your cover letter is your value proposition letter. It proves why you are the best candidate to address the company’s needs with the professional skills and qualifications to succeed in the job.

Here’s an example of a great cover letter:

Now let’s get into the details of what your cover letter needs to include.

Cover Letter Structure Checklist

Here’s a quick rundown of what you need to include in your cover letter.

• Contact Details Name Address (or City, State with zip code) Phone number Email address
• Greeting Whenever possible, address the hiring manager by name.
• Opening Who are you? What are your relevant skills and accomplishments?
• Body (1-2 paragraphs) What do you know about the company? Why are you applying for this job? What value can you bring to the company? Include measurable results when possible.
• Closing Reiterate your interest. Add a Call to Action. Mention any attachments. Use a professional sign-off like “Best” or “Sincerely” before your full name.

Here’s an example for the visual learners out there:

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

How to write a cover letter in 9 steps

It can be intimidating to try to parse down all your best qualities into a few quick paragraphs for your cover letter.

Here are 9 steps you can take to make sure you’re headed in the right direction:

Step 1. Do your research

Before writing your cover letter, thoroughly read the job description and the requirements for the job.

Melanie Denny , award-winning resume expert, likens the job description to your cover letter cheat sheet. And when checking the job description, she says you need to consider the following:

• What are the company’s priorities?
• What are their goals for the role?
• What outcomes and accomplishments in your previous roles match the goals?
• What are the key phrases and verbiage the company uses?

This will help you customize your cover letter, angle yourself and your narrative to fit the role better, and impress the hiring manager.

Try reaching out to the recruiter, hiring manager, or someone working in the company if you want more in-depth information about the company and the position you are applying for.

Step 2. Customize your cover letter for every job

Make sure your cover letter matches the job you are applying for. Writing a generic cover letter is a missed opportunity as this will not appeal to the recruiter or hiring manager. According to research from ResumeGo , 81% of HR professionals value job-specific cover letters over generic ones. Jobseekers who had tailored cover letters received a 53% higher callback rate compared to those who had no cover letter.

Remember, your cover letter is your chance to prove that you are passionate about working for a given company, so take the time to write a tailored cover letter for each position . You can do this by mentioning your skills and experience that are directly related to what’s mentioned in the job description. If you’re applying for a data analyst role that requires expertise in Microsoft Power BI, cite an example of a Power BI dashboard you built and how it helped the company.

Read our full guide: How to Optimize Your Cover Letter

Step 3. Include all of your contact info

You should make it easy for the hiring manager to reach you. In your cover letter, list these three things:

• Address (including zip code– for ATS purposes )
• Phone number with area code
• Email address
• Name of the Hiring Manager
• Name of the Company
• Address of the Company

Traditionally, your contact information is included in the upper left corner of your cover letter if you’re writing in a document. If you’re writing an email, this can be included beneath your signature at the end of the message.

Cover Letter Header Example:

Jane Jobscan Seattle, WA 98101 (555) 555-5555 • [email protected] linkedin.com/in/jane-jobscan

February 25, 2024

Lavinia Smith Hiring Manager Media Raven, Inc. Plantersville, MS 38862

Step 4. Address your cover letter to a real person

According to Melanie Denny, resume expert and President of Resume-Evolution, addressing your cover letter to a real person and addressing them by their name feels more personal and shows recruiters and hiring managers that you took time and did the research.

You can usually find the hiring manager’s name by searching the company website or LinkedIn profile, or by calling the company and asking which hiring manager is assigned to the particular position.

Once you learn the name, a simple greeting of “John” or “Hello John” is all you need.

If you can’t find the hiring manager’s name, you can use any of the following:

• Dear Hiring Manager
• Dear (Department) Team
• To whom it may concern

Read our full guide: How to Address a Cover Letter

Step 5. Write a strong opening statement

Melanie Denny suggests that you start your cover letter with a bang. This will hook the hiring manager’s interest and show them how you can be a valuable addition to the team.

Here are things you can do:

• Open with a thought-provoking question
• Make a big claim about what you can do for the company
• Say something relevant and specific to the company

For example,

“I want to bring the marketing department of Media Raven Inc. to the next level and help the company exceed goals and reach more customers as Marketing Manager.”

Step 6. Prove how your professional background and skills help the company in the body of your cover letter

Take advantage of this real estate and prove to the prospective employer how your background, values, and professional experiences position you as the best fit for what the role requires.

This is especially important if you are switching careers. Highlight your relevant accomplishments in your cover letter, showcase your transferable skills, and explain how you can help the company address its challenges and succeed.

For example:

“As the Director of Marketing at ABC Company since 2018, I directed all phases of both the creative and technical elements of marketing initiatives, including data mining, brand creation, print/web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, as well as CRM and acquisition strategies.

Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:

• Captured a 28% expansion in customer base since 2018, achieved during a period of overall decline in the retail industry.
• Led national marketing campaign (comprised of trade shows, media, and PR initiatives) for my company’s newly launched technology services division
• Developed and executed SEO strategy that achieved and sustained top 3 rankings on Google (organic, nonpaid results) for key product search terms.
• Oversaw the creation of a new company logo and rebranded 100+ products to cement a cohesive corporate identity and support new company direction.”

Just like when writing a resume, your cover letter should only include the most relevant and positive information about you. To home in on the right skills and qualifications to mention, try scanning your cover letter .

Read our full guide: What Do You Put in a Cover Letter?

Step 7. Write a strong closing statement and a call to action

Use the closing of your cover letter to:

• Thank the hiring manager for their time
• Mention any attachments (resume, portfolio, samples)
• Invite to schedule an interview
• Let the hiring manager know that you will follow up

Keep the closing professional and try not to sound too eager since that can come off as desperate. You must also keep in mind the tone and personality of the company you’re communicating with.

“Given the opportunity, I’m confident I can achieve similar groundbreaking marketing results for Media Raven, Inc.

Ms. Smith, I would welcome the chance to discuss your marketing objectives and how I can help you attain them. Feel free to call me at (555) 555-5555 or email me at [email protected] to arrange a meeting. I look forward to speaking with you.”

Read our full guide: How to End a Cover Letter With a Call to Action

Step 8. End with a professional closing salutation

To finish out the closing , use a formal signature. You can use “Sincerely,” “Best,” “Regards,” “Yours,” or any other professional signoff.

Use your first and last name as your signature. If you’re sending your cover letter in the body of an email, make sure it’s your personal email account that does not list your current work signature beneath the email. Your other option is to write the cover letter in a word document, save it as a PDF, and attach it to your email.

Step 9. Optimize your cover letter for the ATS

The Applicant Tracking System or the ATS is a software that companies use to screen applications and shrink their pool of applicants. Through the ATS database, a recruiter or hiring manager can just search for specific skills and keywords and the ATS will return a list of the top candidates who match the search criteria.

To optimize your cover letter for ATS, you need to:

• Carefully read the job description
• Take note of skills and resume keywords frequently mentioned
• Incorporate these keywords into your cover letter

Read our full guide: How to Optimize Your Cover Letter to Beat the ATS

Does your cover letter pass the test?

Scan your cover letter to see how well it matches the job you're applying for. Optimize your cover letter and resume with Jobscan to get more interviews.

How to Format Your Cover Letter

A cover letter is a letter, but that doesn’t mean you should just plop everything onto the page in a stream-of-consciousness flow. After all, cover letter formats determine the order in which the hiring manager learns about you, which can significantly influence their first impression. Use the format order below as a guideline for building the structure of your cover letter.

Notice how the topics flow like a conversation? When you first meet someone, you introduce yourself, tell them your name and a little about yourself, and then leave the conversation open for future meetings.

Your cover letter is just a like having a conversation with someone for the first time. Keeping that in mind will help you to keep things simple and focus on the right information.

Below are some examples of how to format your cover letter for different types of applications.

How to format your cover letter for a job

• State your name
• Explain your work history
• Tell them what you can do for their company
• Say goodbye

How to format your cover letter for an internship

• Explain your coursework history and education
• Explain what you can gain professionally

How to format your cover letter with no experience

• Explain your skillset and character qualities that make you well-suited for the role
• Outline entry-level achievements

You can also check out our cover letter templates to help you as you write your own cover letter.

Do you want to save time and receive instant feedback on your cover letter? Check out Jobscan’s cover letter tool .

Read more : How to Write a Resume for Today’s Job Market

Cover Letter Examples

Here are some examples to help you create a cover letter that will make you stand out and give a strong first impression.

1. Internship Cover Letter Example

2. Career Change Cover Letter Example

3. Operations Manager Cover Letter Example

4. Communications Professional Cover Letter Example

5. Software Engineer Cover Letter Example

Cover Letter Do’s and Don’ts

Aside from the basic steps of how to write a cover letter, there are some things you definitely need to make sure you avoid – and things you can’t skip! Follow these do’s and don’ts for writing a cover letter, and you’ll end up with a much better result.

• Use a cover letter unless one was requested.
• Attach a cover letter directly to your resume unless requested to do so.
• Use the same boilerplate cover letter for multiple job applications.
• Over-explain your work history, employment gaps, or qualifications – save it for the interview.
• Badmouth any of your past employers.
• Use the cover letter to complain or tell about your job search journey.
• Use non-standard formatting like tables, columns, or graphics. (ATS can’t read those and your cover letter copy might not be scannable by the system.)
• Use long paragraphs.
• Customize a cover letter for every job application that asks for one.
• Incorporate the top skills or keywords from the job description in your cover letter.
• Include the company name and address, the job title, and point of contact’s name on your cover letter.
• Incorporate relevant and compelling measurable results in your cover letter.
• Explain, briefly, any dramatic shifts in a career (i.e. you are changing industries or job titles).
• Use company information to relate your interest in the job.
• Keep your cover letter concise.
• Convey WHY you are right for the position.

More Cover Letter Tips

• When emailing your cover letter, be strategic with your subject line. Never leave the subject line blank, and double-check for specific instructions in the job posting. If possible, use the email subject line to sell yourself. For example: “Experienced Software Engineer Seeks Senior Level Mobile Position.”
• Keep your cover letter brief and to the point. The hiring manager will be reading many cover letters. By carefully selecting your words and experiences to include, you can stand out from the crowd of applicants.
• Be confident. Let the hiring manager know the reasons why you deserve this position, and make yourself believe them too!
• Your cover letter should not be simply a rephrasing of your resume. Let your personality show and go into further detail about your most valuable skills and experiences.
• Do your research on the company and position before writing the cover letter. It should be customized to that specific company’s values and needs. Hiring managers can spot a generic resume from a mile away.
• Use the job posting as your guide for what topics, skills, and experience to focus on.
• The best cover letters include keywords from the job posting. Applicant tracking systems may scan your cover letter along with your resume and will be using these keywords to sort through the applicants.
• Check for spelling and grammar errors.
• Send your cover letter as a PDF to avoid readability issues and to present the most professional application package.
• Scan Your Cover Letter with Jobscan to make sure you’re checking all the boxes.

Optimize Your Cover Letter with Jobscan’s Cover Letter Scanner

In addition to resume scans, Jobscan Premium users can also scan their cover letters against a job description.

This generates a report of the top hard skills and soft skills found in the job description that should be included in your cover letter, plus additional checks for optimal length, contact information, measurable results, and more.

Here’s how it works:

Key Takeaways

Your cover letter gives recruiters, hiring managers, and prospective employers an overview of your professional qualifications and relevant accomplishments that position you as the best candidate for the job.

So you have to make your cover letter powerful and interesting enough to make the recruiter or hiring manager read your resume and move you to the next step of the hiring process.

Here are key pointers when writing your cover letter.

• Make sure you’ve read the job description and done your research about the company.
• Get to know the name of the recruiter or hiring manager so you can address your cover letter properly.
• Include relevant and measurable accomplishments in the body of your cover letter to prove to the hiring manager that you have what it takes to succeed in the job.
• Keep your cover letter short and concise.
• Your cover letter is not a substitute for your resume so don’t just copy and paste whatever is in your resume into your cover letter.

One last important reminder!

Having a strong cover letter is not enough. You also need to create a killer resume to make sure you stand out and land job interviews.

Learn more about writing a cover letter

How to Address a Cover Letter

10 Tips for Writing a Cover Letter

The Career Change Cover Letter: How to Get it Right

What Do You Put in a Cover Letter?

Is Your Cover Letter Robot-Approved?

How to End a Cover Letter with a Call to Action

Frequently asked questions, what are the different types of cover letters.

There are four types of cover letters.

• Application cover letter An application cover letter is what you send to the recruiter or hiring manager along with your resume.
• Prospecting cover letter You send this when you want to inquire prospective employers about open positions in their company or put yourself top-of-mind when they do decide to hire.
• Networking cover letter You will send this to professionals in your network in hopes of getting referrals, introductions, job search advice, and job opportunities.
• Career change cover letter This is what you send when you are switching careers or industries.

What tense should I use when writing a cover letter?

It can be appropriate to change tenses throughout your cover letter.

For example, you can explain who you are in the present tense and explain important aspects of your work history in the past tense. You can switch to future perfect tense when discussing the ways you would perform if given the position.

Think of it like this, “I am ABC, I did XYZ previously, and I look forward to doing EFG in this position.”

What to include in a cover letter

Our cover letter guidelines above explain how to write a cover letter more deeply, but in summary, you should always include your name, relevant work experience, and reasons why you are right for the job in your cover letter.

When not to include a cover letter

• When the job posting clearly states not to include a cover letter
• When you don’t have the time and energy to customize your cover letter. It’s better not to send a cover letter than to send a half-baked and mediocre one.
• When you are applying online and there is no field to upload your cover letter.
• When your cover letter has a lot of typos and errors.

What should you send first: a cover letter or a resume?

Typically, your cover letter and resume will be sent as a pair, but your cover letter is meant to be an introduction to your resume. If it is an email, use the cover letter in the body and attach your resume, otherwise, attach both.

Pro Tip: Be sure to review all instructions in the job description to follow the hiring manager’s requests.

How long should a cover letter be?

According to 70% of recruiters, a cover letter should not exceed 250 to 300 words.

Although there is no hard and fast rule about this, the ideal cover letter length should be around half a page to one full page in length to keep your message concise, clear, and easy to digest.

Should a cover letter be sent as a file attachment?

If it is not specified in the job posting, a cover letter can be sent either as an attachment (PDF is best) or in the body of an application email with your resume attached.

How to share a cover letter with a potential employer

There are several methods of sharing a cover letter with potential employers, depending on their application process.

Cover letters can be written on a document and turned into a PDF to be uploaded to a job application website or attached to an email along with your resume.

In other cases, your cover letter can simply be written in the email message to a hiring manager, with your resume attached.

How to title and save your cover letter

The key in every aspect of job applications is to make yourself an easy “yes” for your potential employer. That means making it easy for the hiring manager to keep track of your application materials for later review. With this in mind, make sure your full name and the phrase “cover letter” are included in the file label. Other helpful details might include the job title you’re applying for or the year of your application.

Here are a few examples:

• Your Name_Cover Letter_Job Title.pdf
• Cover Letter_Your Name_Job Title.pdf
• Job Title_Your Name_Cover Letter.pdf
• Your Name_Cover Letter_2024.pdf
• Cover Letter_Your Name_2024.pdf

Explore more cover letter resources

Cover Letter Formats

ATS-Optimized Cover Letter

Cover Letter Templates

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• Knowledge Base
• Applying to graduate school
• How to Write Your Personal Statement | Strategies & Examples

How to Write Your Personal Statement | Strategies & Examples

Published on February 12, 2019 by Shona McCombes . Revised on July 3, 2023.

A personal statement is a short essay of around 500–1,000 words, in which you tell a compelling story about who you are, what drives you, and why you’re applying.

To write a successful personal statement for a graduate school application , don’t just summarize your experience; instead, craft a focused narrative in your own voice. Aim to demonstrate three things:

• Your personality: what are your interests, values, and motivations?
• Your talents: what can you bring to the program?
• Your goals: what do you hope the program will do for you?

This article guides you through some winning strategies to build a strong, well-structured personal statement for a master’s or PhD application. You can download the full examples below.

Urban Planning Psychology History

Table of contents

Getting started with your personal statement, the introduction: start with an attention-grabbing opening, the main body: craft your narrative, the conclusion: look ahead, revising, editing, and proofreading your personal statement, frequently asked questions, other interesting articles.

Before you start writing, the first step is to understand exactly what’s expected of you. If the application gives you a question or prompt for your personal statement, the most important thing is to respond to it directly.

For example, you might be asked to focus on the development of your personal identity; challenges you have faced in your life; or your career motivations. This will shape your focus and emphasis—but you still need to find your own unique approach to answering it.

There’s no universal template for a personal statement; it’s your chance to be creative and let your own voice shine through. But there are strategies you can use to build a compelling, well-structured story.

The first paragraph of your personal statement should set the tone and lead smoothly into the story you want to tell.

Strategy 1: Open with a concrete scene

An effective way to catch the reader’s attention is to set up a scene that illustrates something about your character and interests. If you’re stuck, try thinking about:

• A personal experience that changed your perspective
• A story from your family’s history
• A memorable teacher or learning experience
• An unusual or unexpected encounter

To write an effective scene, try to go beyond straightforward description; start with an intriguing sentence that pulls the reader in, and give concrete details to create a convincing atmosphere.

Strategy 2: Open with your motivations

To emphasize your enthusiasm and commitment, you can start by explaining your interest in the subject you want to study or the career path you want to follow.

Just stating that it interests you isn’t enough: first, you need to figure out why you’re interested in this field:

• Is it a longstanding passion or a recent discovery?
• Does it come naturally or have you had to work hard at it?
• How does it fit into the rest of your life?
• What do you think it contributes to society?

Tips for the introduction

• Don’t start on a cliche: avoid phrases like “Ever since I was a child…” or “For as long as I can remember…”
• Do save the introduction for last. If you’re struggling to come up with a strong opening, leave it aside, and note down any interesting ideas that occur to you as you write the rest of the personal statement.

Once you’ve set up the main themes of your personal statement, you’ll delve into more detail about your experiences and motivations.

To structure the body of your personal statement, there are various strategies you can use.

Strategy 1: Describe your development over time

One of the simplest strategies is to give a chronological overview of key experiences that have led you to apply for graduate school.

• What first sparked your interest in the field?
• Which classes, assignments, classmates, internships, or other activities helped you develop your knowledge and skills?
• Where do you want to go next? How does this program fit into your future plans?

Don’t try to include absolutely everything you’ve done—pick out highlights that are relevant to your application. Aim to craft a compelling narrative that shows how you’ve changed and actively developed yourself.

My interest in psychology was first sparked early in my high school career. Though somewhat scientifically inclined, I found that what interested me most was not the equations we learned about in physics and chemistry, but the motivations and perceptions of my fellow students, and the subtle social dynamics that I observed inside and outside the classroom. I wanted to learn how our identities, beliefs, and behaviours are shaped through our interactions with others, so I decided to major in Social Psychology. My undergraduate studies deepened my understanding of, and fascination with, the interplay between an individual mind and its social context.During my studies, I acquired a solid foundation of knowledge about concepts like social influence and group dynamics, but I also took classes on various topics not strictly related to my major. I was particularly interested in how other fields intersect with psychology—the classes I took on media studies, biology, and literature all enhanced my understanding of psychological concepts by providing different lenses through which to look at the issues involved.

Strategy 2: Own your challenges and obstacles

If your path to graduate school hasn’t been easy or straightforward, you can turn this into a strength, and structure your personal statement as a story of overcoming obstacles.

• Is your social, cultural or economic background underrepresented in the field? Show how your experiences will contribute a unique perspective.
• Do you have gaps in your resume or lower-than-ideal grades? Explain the challenges you faced and how you dealt with them.

Don’t focus too heavily on negatives, but use them to highlight your positive qualities. Resilience, resourcefulness and perseverance make you a promising graduate school candidate.

Growing up working class, urban decay becomes depressingly familiar. The sight of a row of abandoned houses does not surprise me, but it continues to bother me. Since high school, I have been determined to pursue a career in urban planning. While people of my background experience the consequences of urban planning decisions first-hand, we are underrepresented in the field itself. Ironically, given my motivation, my economic background has made my studies challenging. I was fortunate enough to be awarded a scholarship for my undergraduate studies, but after graduation I took jobs in unrelated fields to help support my parents. In the three years since, I have not lost my ambition. Now I am keen to resume my studies, and I believe I can bring an invaluable perspective to the table: that of the people most impacted by the decisions of urban planners.

Strategy 3: Demonstrate your knowledge of the field

Especially if you’re applying for a PhD or another research-focused program, it’s a good idea to show your familiarity with the subject and the department. Your personal statement can focus on the area you want to specialize in and reflect on why it matters to you.

• Reflect on the topics or themes that you’ve focused on in your studies. What draws you to them?
• Discuss any academic achievements, influential teachers, or other highlights of your education.
• Talk about the questions you’d like to explore in your research and why you think they’re important.

The personal statement isn’t a research proposal , so don’t go overboard on detail—but it’s a great opportunity to show your enthusiasm for the field and your capacity for original thinking.

In applying for this research program, my intention is to build on the multidisciplinary approach I have taken in my studies so far, combining knowledge from disparate fields of study to better understand psychological concepts and issues. The Media Psychology program stands out to me as the perfect environment for this kind of research, given its researchers’ openness to collaboration across diverse fields. I am impressed by the department’s innovative interdisciplinary projects that focus on the shifting landscape of media and technology, and I hope that my own work can follow a similarly trailblazing approach. More specifically, I want to develop my understanding of the intersection of psychology and media studies, and explore how media psychology theories and methods might be applied to neurodivergent minds. I am interested not only in media psychology but also in psychological disorders, and how the two interact. This is something I touched on during my undergraduate studies and that I’m excited to delve into further.

Strategy 4: Discuss your professional ambitions

Especially if you’re applying for a more professionally-oriented program (such as an MBA), it’s a good idea to focus on concrete goals and how the program will help you achieve them.

• If your career is just getting started, show how your character is suited to the field, and explain how graduate school will help you develop your talents.
• If you have already worked in the profession, show what you’ve achieved so far, and explain how the program will allow you to take the next step.
• If you are planning a career change, explain what has driven this decision and how your existing experience will help you succeed.

Don’t just state the position you want to achieve. You should demonstrate that you’ve put plenty of thought into your career plans and show why you’re well-suited to this profession.

One thing that fascinated me about the field during my undergraduate studies was the sheer number of different elements whose interactions constitute a person’s experience of an urban environment. Any number of factors could transform the scene I described at the beginning: What if there were no bus route? Better community outreach in the neighborhood? Worse law enforcement? More or fewer jobs available in the area? Some of these factors are out of the hands of an urban planner, but without taking them all into consideration, the planner has an incomplete picture of their task. Through further study I hope to develop my understanding of how these disparate elements combine and interact to create the urban environment. I am interested in the social, psychological and political effects our surroundings have on our lives. My studies will allow me to work on projects directly affecting the kinds of working-class urban communities I know well. I believe I can bring my own experiences, as well as my education, to bear upon the problem of improving infrastructure and quality of life in these communities.

Tips for the main body

• Don’t rehash your resume by trying to summarize everything you’ve done so far; the personal statement isn’t about listing your academic or professional experience, but about reflecting, evaluating, and relating it to broader themes.
• Do make your statements into stories: Instead of saying you’re hard-working and self-motivated, write about your internship where you took the initiative to start a new project. Instead of saying you’ve always loved reading, reflect on a novel or poem that changed your perspective.

Your conclusion should bring the focus back to the program and what you hope to get out of it, whether that’s developing practical skills, exploring intellectual questions, or both.

Emphasize the fit with your specific interests, showing why this program would be the best way to achieve your aims.

Strategy 1: What do you want to know?

If you’re applying for a more academic or research-focused program, end on a note of curiosity: what do you hope to learn, and why do you think this is the best place to learn it?

If there are specific classes or faculty members that you’re excited to learn from, this is the place to express your enthusiasm.

Strategy 2: What do you want to do?

If you’re applying for a program that focuses more on professional training, your conclusion can look to your career aspirations: what role do you want to play in society, and why is this program the best choice to help you get there?

Tips for the conclusion

• Don’t summarize what you’ve already said. You have limited space in a personal statement, so use it wisely!
• Do think bigger than yourself: try to express how your individual aspirations relate to your local community, your academic field, or society more broadly. It’s not just about what you’ll get out of graduate school, but about what you’ll be able to give back.

You’ll be expected to do a lot of writing in graduate school, so make a good first impression: leave yourself plenty of time to revise and polish the text.

Your style doesn’t have to be as formal as other kinds of academic writing, but it should be clear, direct and coherent. Make sure that each paragraph flows smoothly from the last, using topic sentences and transitions to create clear connections between each part.

Don’t be afraid to rewrite and restructure as much as necessary. Since you have a lot of freedom in the structure of a personal statement, you can experiment and move information around to see what works best.

Finally, it’s essential to carefully proofread your personal statement and fix any language errors. Before you submit your application, consider investing in professional personal statement editing . For $150, you have the peace of mind that your personal statement is grammatically correct, strong in term of your arguments, and free of awkward mistakes.

A statement of purpose is usually more formal, focusing on your academic or professional goals. It shouldn’t include anything that isn’t directly relevant to the application.

A personal statement can often be more creative. It might tell a story that isn’t directly related to the application, but that shows something about your personality, values, and motivations.

However, both types of document have the same overall goal: to demonstrate your potential as a graduate student and s how why you’re a great match for the program.

The typical length of a personal statement for graduate school applications is between 500 and 1,000 words.

Different programs have different requirements, so always check if there’s a minimum or maximum length and stick to the guidelines. If there is no recommended word count, aim for no more than 1-2 pages.

If you’re applying to multiple graduate school programs, you should tailor your personal statement to each application.

Some applications provide a prompt or question. In this case, you might have to write a new personal statement from scratch: the most important task is to respond to what you have been asked.

If there’s no prompt or guidelines, you can re-use the same idea for your personal statement – but change the details wherever relevant, making sure to emphasize why you’re applying to this specific program.

If the application also includes other essays, such as a statement of purpose , you might have to revise your personal statement to avoid repeating the same information.

If you want to know more about college essays , academic writing , and AI tools , make sure to check out some of our other language articles with explanations, examples, and quizzes.

College essays

• College essay examples
• College essay format
• College essay style
• College essay length
• Diversity essays
• Scholarship essays

Academic writing

• Writing process
• Avoiding repetition
• Literature review
• Conceptual framework
• Dissertation outline
• Thesis acknowledgements
• Burned or burnt
• Canceled or cancelled
• Dreamt or dreamed
• Gray or grey
• Theater vs theatre

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Resume Objective Examples: A Career Objective Guide

20 min read · Updated on June 03, 2024

The formula and some good examples for creating a resume objective to get you noticed

You're searching for a new (or perhaps your first) job, and you know your objective. However, do you know how to communicate it effectively on your resume? A resume objective is a great way to let employers see a snapshot of your skills and experiences and ensure that you stand out from other candidates. However, as our great resume objective examples will demonstrate, your objective matters less than the employer's needs.

In this post, we'll explain the resume objective and how it has evolved. We'll also offer insight into the differences between an objective statement and a summary statement - and how to know which one to use. Then we'll offer some tips to help you craft an objective for your resume and look at 27 great resume objective statement examples that you can customize for your own resume.

What is a resume objective?

The resume objective used to be the gold standard of resume introductions. This brief, three or four-sentence paragraph had long been used to capture employers' attention by focusing on a job seeker's skills, experiences, and achievements while also highlighting the candidate's career goals. These days, it's less common to find professional resume objective examples since most job seekers rely on a resume summary instead.

The basic components of a good resume objective statement

A good resume objective provides three kinds of information to employers:

Who you are, which is generally a statement of your current job title as well as any skills, education , or certifications relevant to the job you're after

What you will bring that's of value to that company, such as your years of experience or specific training

 How you will use your talents to help the company reach its goals

Resume objective vs summary statement

It's important to understand how these two career statements differ from one another. On the surface, they would seem to have much in common. After all, they're both designed to serve as introductions that summarize your main qualifications for the job. Moreover, each is intended to capture the reader's attention and inspire them to continue reading the resume .

The differences, however, can be stark. For example:

Resume summaries focus primarily on the candidate's past record of achievements; objective statements emphasize future goals

Resume summaries provide quantifiable results, using real numbers to demonstrate value; objective statements rarely do that since it is difficult to quantify goals

Resume summaries are designed to align achievements with the company's needs; objective statements have traditionally focused more on the candidate's priorities and needs

Resume summaries are great for people who have experience and achievements; objective statements can be useful for those who lack that experience

Which one should you use?

If you've been following our resume guidance in recent years, you're probably aware of the fact that we recommend the resume summary for most job seekers. And make no mistake: if you're an experienced professional who is still moving ahead in the same field and industry, the resume summary is almost certainly your best option. However, there are two situations in which you might find that a resume objective statement will serve your interests better.

If you're new to the workforce. Recent graduates will rarely have the type of real-world experience needed for an effective summary statement. In most instances, a newcomer to the working world will likely need to rely on a resume objective to highlight skills and demonstrate how their goals align with the company's vision.

When you're interested in switching careers . In most cases, you'll have the transferable skills needed to do the job, but may struggle to align your quantifiable achievements with the company's needs. If that's the case, a resume objective can help you to showcase your skills in a way that demonstrates how they can positively benefit the company.

Tips for writing your own resume objective

Because resume objectives have lost some of their luster in recent years, many job seekers may not be familiar with the best way to craft them. To assist you in that process, we've compiled some simple tips you can use to make sure that your objective statement achieves your goals.

State how you'll help the company, not just how qualified you are. While you may not have the experiences or achievements needed to directly convey that value, that doesn't mean that you shouldn't still focus on what the company needs rather than your own desires and goals.

Use specific facts, numbers, and details whenever possible, without bragging or generalizing.

Keep it simple. Don't use flowery or expansive words, as they can sometimes make you appear arrogant. Make it as easy as possible for a recruiter to quickly see you as a qualified candidate.

Review the job posting to ensure that you have the information you need to make your resume objective specific to the job and company.

Tailor your objective to the specific job, career, and industry you're applying for. This means that you should create a separate, customized resume for each application.

Expert tip: Don't make the mistake of creating an outdated resume objective centered on your own goals. Instead, incorporate the best elements of a resume summary into your objective statement by taking the time to tie your goals to the company's needs.

Great resume objective statements you can use for your resume

With all this in mind, here are some good resume  objective examples to help you create a great career objective of your own. If your job isn't listed, don't panic. While these examples don't cover every job out there, they should help you to build a strong, targeted objective for your specific needs. As we said, each objective should be tailored to a specific role - that's why you won't find any resume objective examples for multiple job types. 

1.     Resume objective examples for a new jobseeker

You might not have a ton of experience, but creating a good resume objective will absolutely help to differentiate you from other applicants in a recruiter's eyes. The trick here is to emphasize your strongest personal skills and characteristics, as well as any educational successes, since you can't provide specific work experience or accomplishments.

Here are two general resume objective examples for new jobseekers:

“Organized, fast-learning, and hard-working employee looking to join [company name] as an Administrator. Looking to take advantage of skills in Microsoft Word and QuickBooks to help [company name] meet their objectives through organization and team support.”

“Recent graduate with a B.A. in Accounting, looking to start a career in finance at [company name]. Experienced in creating annual reports and analyzing financial statements for several university activities. Seeking to combine theoretical knowledge with hands-on experience to help [company name] continue their strong market presence.”

2.     Resume objective examples for those looking for a career change

Your goal here is to clearly show how your skills and experience from your previous career can be effective in your next job. Do this by mentioning your talents and knowledge that are relevant to the new job and stating how your previous career background will help you to succeed and excel in the role.

“Customer Service Associate with over four years of experience in accounting technical support, looking to leverage Excel skills and Great Plains knowledge as a Staff Accountant with [company name]. Proven customer satisfaction record solving complicated technical and accounting issues while in a remote role.”

3.Resume objective examples for finance roles

“Experienced individual with solid analytical and quantitative skills and 5 years of experience seeks the job of Financial Analyst with [company name], to leverage outstanding knowledge of financial analysis and modeling to provide accurate and sound financial decision-making at all levels.”

“Experienced Junior Financial Analyst seeking role of Senior Financial Specialist with [company name]. Skills include making targeted and time-sensitive financial decisions by merging solid analytical, accounting, and quantitative skills with a strong passion for the finance industry.”

4.     Resume objective examples for Accountant roles

“Detail-oriented graduate with an AS degree, problem-solving abilities, and analytical skills seeking the role of Accounting Associate with [company name], to effectively apply exceptional knowledge of tax and accounting software for accurate budgeting and forecasting.”

“Current CPA looking to fill the role of Accounts Manager at [company name]. As well as being disciplined and self-motivated, I have extensive experience with financial reporting and modeling along with a proven knowledge of various accounting software models, all of which contribute to effective financial operations.”

5.     Resume objective examples for banking roles

“Highly talented Head Teller with 8 years of experience in the banking sector, seeking a position as a Relationship Manager with [bank name] to increase revenue by combining a banking background with excellent interpersonal and communication skills to bring in new clients, maintain relationships with existing clients, and develop effective media campaigns.”

“Seasoned banking professional seeking a Bank Manager position with [name of bank], where I can use my business and banking experience along with strong communication skills to provide effective problem-solving, customer service, and employee retention and interact with bank customers in a positive, beneficial manner.”

“Self-motivated, reliable, number-loving individual looking for a position as a Bank Teller with [bank name] to apply exceptional math and customer service skills for customers. Key traits include trustworthiness, efficiency, and willingness to learn new tasks.”

6.     Resume objective example for Computer Engineer roles

“Highly motivated individual with 7 years of solid computer engineering experience and proven leadership skills seeking the position of SharePoint Administrator at [company name] where I hope to use demonstrated SharePoint expertise, knowledge of SharePoint solutions architecture, and advanced knowledge of Microsoft SQL Server to ensure exceptional technical performance.”

7.     Resume objective example for a Network Administrator

“Experienced IT professional with BA in Computer Science and proven technical, management, and communication skills seeking the position of Network Engineer at [company name] to use proven experience in systems management and configuration to benefit both internal staff and external customers.”

8.     Resume objective example for IT professionals

“Talented Information Technology Specialist in search of a Senior IT Manager position at [company name], where proven technical and team management skills can help to improve existing processes for handling IT requests and efficiently delivering various technical projects.”

9.     Resume objective example for a Programmer

“Technical and database professional seeks the role of SQL Programmer within [company name] where I will use my excellent programming and organizational skills to enhance company market presence while also gaining a deeper understanding of the newest IT trends.”

10.  Resume objective examples for customer service roles

“Smart and creative Customer Service Representative desires similar position with [company name]. Brings strong communication abilities, proven organizational skills, and a supportive, patient personality to help the company retain and grow its customer base in both existing and new markets.”

“Experienced customer service professional seeking a position at [company name] as a Customer Support Analyst, where I can apply excellent communication and organizational skills to provide customers with effective and efficient support which ensures ongoing retention.”

“Credentialed and experienced Sales Administrator seeks the post of a Contact Center Agent at [company name] where I can provide exceptional verbal, listening, and analytical abilities to ensure clients reach their desired objectives by correctly using [company name]'s products.”

“Diligent Customer Service Agent with 5+ years of experience at a high-volume call center seeks a career move to a similar role at a company such as [company name]. I thrive in a fast-paced work environment and am committed to delivering the top-rated customer service you provide. My organization and support skills can help to meet current and future customer demand.”

11.  Resume objective examples for Engineers

“Graduate of [school name] with a B.Sc. in Mechanical Engineering and two years of work experience at ABC Company seeks a Mechanical Engineer role with [company name]. Possess excellent skills in research, data analysis, and time management. Hold patents for several innovative mechanical devices.”

“Experienced individual with 7+ years of experience managing engineering operations seeks a Civil Engineer role at [company name]. Proven ability to handle simultaneous projects with minimal supervision and bring a committed focus on health, safety, and the environment to the position.”

12.  Resume objective example for human resources positions 

“Human resource management professional looking for the opportunity to augment the overall strategic plan and market direction of [company name] as VP of Human Resources. Over nine years of experience in managing staff, handling employee relations, and deliveirng projects. Strong skills in HRIS.”

“Established, successful HR recruiter seeks a Human Resources Coordinator position with [company name] where I can use my experience and in-depth knowledge of hiring processes, negotiation, conflict resolution, and policy development for payroll and benefits.”

“Experienced and approachable Human Resources Coordinator with four years of experience seeks position as Human Resources Manager with [company name], where I can use my industry knowledge and HR experience to implement employee satisfaction policies and improvements, develop hiring protocols, and create an environment where employees feel valued and satisfied.”

“Results-driven graduate with a degree in psychology (GPA: 3.8) and a minor in business operations looking for a role as a Junior HR Recruitment Agent at [company name]. Prior experience in interviewing and providing feedback as part of college projects in business classes. I will bring well-honed soft skills and strong knowledge of workplace psychology to assist overall HR operations, while fine-tuning my skills in the recruitment process.”

13. Resume objective examples for internships

“Hard-working student (3.5/4.0 GPA) majoring in [specific area] seeks the Intern role with [company name]. Abilities include proven leadership and organizational skills and strong attention to detail. Dedicated team player who can be relied upon to help [company name] achieve its goals as I learn more about your market space.”

“Energetic, talented college student at [school name] working toward a Marketing Degree, seeks to fill the Marketing Intern role at [company name]. General experience and knowledge of PR, advertising, consumer research, and product development strategies to help build customer base in emerging markets.”

14.  Resume objective example for legal roles

“Accomplished Corporate Attorney with 8 years of direct experience, seeking a top-level Lawyer role at [name of legal firm]. Brings skills including legal drafting, arbitration, corporate affairs, and labor laws to assist clients both inside and outside the courtroom.”

“Current Public Legal Advocate seeks position as Senior Legal Researcher for [name of court district/city/legal firm]. I have two years of experience working in district and session courts in the areas of home development, land development, and commercial property development, that will allow me to take on more challenging research projects to meet client needs in these areas.”

15.  Resume objective examples for marketing positions

“Technically oriented graduate with a B.A. in Internet Marketing seeking a Junior SEO Specialist position at [company name]. Possesses a working knowledge of SEO, as well as some hands-on experience with Google Analytics. Looking to further develop online marketing skills as part of the [company name] team.”

“Certified Digital Marketer with strong content writing skills, SEO experience, and 5 years of proven online marketing experience seeking the role of Digital Marketer with [company name] to help expand customer base into new markets.”

“Enthusiastic Marketer skilled in copywriting and graphic design looking for a Social Media Marketing position at [company name]. Personally started and grew an Instagram page to 5,000+ followers and a Facebook page to 8,000+ likes. I believe my skills will help [company name]'s clients improve sales via social media marketing through a strong online presence.”

16.  Resume objective example for Physical Therapist roles

“Licensed, experienced Physical Therapist seeking similar role at [hospital or clinic name]. With 6+ years of experience in treating children and adults with physical disabilities, injuries, and illnesses, I can contribute to the healing of each person's physical challenges and help them learn to navigate them successfully.”

17.  Resume objective example for nursing roles

“Registered Nurse seeking a new career as a Neonatal Nurse Specialist at [hospital name]. Ten years of general nursing combined with a certification in neonatal nursing will allow me to provide outstanding care for both infants and their families, educating them about different health conditions and how to handle them. Working nights and weekends is not a problem.”

“Experienced Home Health Aide seeks to obtain a position as a Certified Nursing Assistant (CNA) at [name of home health agency] applying my course knowledge and proven healthcare skills to support and care for home-bound patients with various health needs.”

18.  Resume objective example for pharmacy role

“Licensed Pharmacy Technician with 8 years of experience, in search of a similar position at [pharmacy or hospital name]. Assists patients by successfully applying extensive experience and knowledge of pharmacy operations, technology, and drug distribution.”

19. Resume objective examples for office and administrative roles

“Former Nurse seeking a part-time job as a Receptionist at [company name]. Experience in working directly with people in nursing and for the last five years as an Avon Representative. Organized, with strong computer skills and professional presence.”

“Business-savvy office employee looking to work at [company name] as an Administrative Assistant. Experience as an Executive Assistant (1 year) and as a Department Secretary (3 years). Supported several key projects through strong organizational skills, timeliness, and solid computer abilities.”

“Freelance VA (Virtual Assistant) looking to transition to an on-site role as an Executive Assistant. Worked with 10+ online businesses, helping with everything from creating training documents to customer service and management support. Excellent organizational abilities and strong attention to detail. Proficient in Microsoft 365 and Adobe Creative Cloud. Strong copywriting skills.”

20.  Resume objective example for an Office Manager position

“Experienced Office Manager seeking a leadership role to help [company name] provide outstanding customer satisfaction. Experienced in managing teams of 15+ at [current or former company names], handling responsibilities from hiring new staff to managing data input groups.”

21.  Resume objective examples for operations roles

“Experienced MBA graduate with outstanding time and project management skills and 10+ years of experience seeks the position as Director of Operations with [company name]. Can ensure the company's ongoing success through exceptional interpersonal and negotiation skills and the ability to lead large multi-departmental operations.”

“Dynamic individual with exceptional leadership and interpersonal skills looking to fill the role of Manager of Clinical Operations at [company name]. I bring experience and expertise in overseeing clinical operations and managing technical and professional staff, as well 8+ years of clinical research and supervisory experience in the medical field.”

22.  Resume objective example for Project Manager positions

“Deadline-focused professional with proven experience in project administration, searching for a project management position where I can use my knowledge and skills in the areas of leadership, problem solving, team management, and budget control to help [company name] exceed targets.”

23.  Resume objective examples for real estate roles

“Real Estate Broker with a passion for organization and excellence seeks a similar role with [company name], using experience with the sale and lease of commercial and residential properties in [location]. Recurrent sales and leasing of properties to large corporations in the last 5 years allowed me to increase revenue to 12% on a year-over-year basis, significantly contributing to the growth of the company.”

“Successful Salesperson seeks high-level position as Real Estate Broker at [company name]. Recent experience handling a customer base of over 150 clients at another reputable real estate firm [or name the company]. Skill set includes creating daily and monthly sales reports and assisting the implementation of customer retention strategies for senior management.”

24.  Resume objective examples for service industry roles

“Excellent communicator and multi-tasker with experience in massage and esthetic services, interested in the position of Front Desk Wellness Sales Executive with [company name]. I bring various strengths including a professional phone manner, bookkeeping knowledge, and customer service skills that will help your front desk to run smoothly.”

“Hardworking, organized, and reliable Housekeeper looking for a janitorial position at [company name] to clean interior spaces. Possesses knowledge of efficient and safe cleaning practices, the use of cleaning equipment, and environmentally sound cleaning agents, as well as excellent customer service.”

25.  Resume objective examples for food service positions

“Entrepreneurial and highly experienced Caterer with 7+ years in the foodservice sector seeking the position of Catering Manager at [company name]. Brings proven management experience, culinary expertise, interpersonal skills, and a strong customer service approach to the role.”

“Friendly, upbeat, and detail-oriented individual looking for an entry-level, fast-paced Line Cook position at [restaurant name], where I can use my outstanding food preparation skills safely and efficiently.”

26.  Resume objective examples for education workers

“Talented Preschool Teacher with 3 years of experience seeking the role of Kindergarten Teacher at [school name]. I have excellent skills and connections with special needs students and collaborated with my Superintendent to create and implement effective teaching practices for these children that can be used throughout the district.”

“Experienced elementary school English Teacher looking to fill the role of Reading Specialist at [school name.] This position in a progressive institution like [school name] would allow me to use my sound teaching skills to assist students in reaching their full potential by helping them to become strong readers.”

“Passionate, enthusiastic and experienced Teaching Assistant seeking the position of Para-Educator at [school name]. Brings interpersonal skills and classroom experience to aid in the development of each student by interacting with them, providing support and resources, and directly supporting the Teacher's lessons in the classroom.”

27.  Resume objective examples for Writers and Editors

“Articulate recent graduate with a B.A. degree in Media and Mass Communication desires a Content Creator Role at [company name]. Hoping to use writing skills and experience in writing articles for local newspapers and online magazines to improve [company name]'s blog, expanding current industry presence.”

“Editor with extensive writing and management experience looking to fill the position of Senior Editor with [company name], using time-management skills to ensure all projects meet deadlines and supervisory experience to effectively manage a team of Writers and Editors.”

Key things to remember

As you can see from the resume objective examples that we've included throughout this post, there's a right way to create this type of professional summary. As you craft your own objective, keep these keen insights in mind:

Try to include some measurable achievements in your statement, to show how you can add value to the employer's bottom line. If you're new to the workplace, however, focus instead on highlighting the benefits that your skills can provide to that employer.

Keep it short, focused on relevant details, and packed with keywords from the job description. 

Make sure that everything you write in your objective statement is supported by the information included in your skills and work experience sections .

Always put yourself in the employer's shoes and try to imagine what kind of information they might be looking for as they review your resume.

Try to only rely on an objective statement if you have little or no real-world experience in the industry you're trying to join. If you do have experience, you'll probably be better served by a summary statement.

Wrapping it up

Once again, this is by no means a complete list of resume objective examples, but it should help you to understand the formula for creating a specific resume objective for whatever job you're after.

Take the time to do this right. Create a tailored objective for each position you want and you'll be easily found by both recruiters and applicant tracking systems searching for the keywords that are right there at the top of your resume.

The result? You'll be starting your new job well ahead of the crowd!

Still not sure about your resume objective or other aspects of your resume? Make sure that it's submission-ready with a free resume review or professional rewrite .

This article was originally written by Lisa Tynan and has been updated by Marsha Hebert and Ken Chase.

Recommended reading:

How to Tailor Your Resume to a Specific Job Description

How to Use Action Verbs in a Resume

How to Write a Resume Headline (With Examples)

Related Articles:

Do Hiring Managers Actually Read Cover Letters?

How to Create a Resume With No Education

Why You Lose When You Lie on Your Resume: Learning From Mina Chang

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How to Write A Professional Reference Letter (With Samples and Writing Tips)

• Personal Reference Letter
• Recommendation Letter for Employment
• Professional Reference Letter
• Reference Letter Template
• Reference Letter for a Friend
• Professional References
• List Of References
• Recommendation Letter From Employer
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Being asked to write a reference letter for someone can be both an honor and a challenge, so it’s essential to know to write a professional reference letter. When someone asks you to do this , you’ll probably have an idea of what you want to say, but it can be difficult to know how to say it professionally.

Whether an old student, coworker, or employee asked you to write a professional reference letter, in this article, you’ll learn how to structure a clear, professional recommendation letter so that you can help the person you’re recommending look their best. We will also provide a professional reference letter template and example to help you get started.

Key Takeaways:

When writing a reference letter it is important to have a professional introduction, what your relationship is to the candidate, and enough examples proving the candidate’s ability to do the job.

Keep the letter positive and don’t lie to make the candidate seem like a better option than they are.

It’s important to stick to the submission instructions to make sure you are providing enough information for their potential employer.

How to write a professional reference letter

Reference letter template and samples, tips for writing a professional reference letter, professional reference letter faq.

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To write a professional reference letter, you should start with a header on a physical copy, introduce yourself professionally, and identify the applicant’s strengths with examples. Below is a more detailed list of how to write a professional reference letter:

A header (physical copy only). Just like with any professional letter, if you’re planning to type and print out the recommendation letter, you’ll want to put your name, title, address, email address, and phone number at the top of the page (if it isn’t already included in your letterhead).

A professional introduction . After your professional salutation, you’ll want to get right to the point and explain who you’re writing about and how long you’ve worked with the person you’re writing on behalf of. The reader should immediately understand your relationship with the applicant.

Identify the applicant’s strengths. Talk about specific skills and strengths they have, as well as how they used those for your organization. Make sure to mention that you enjoyed working with the person, and then clearly state that you are recommending them for the position.

Provide examples. The more details you can provide about the candidate’s specific on-the-job qualities, the better. Think of one or two stories where the applicant went above and beyond or leveraged one of their most valuable skills to great effect.

Closing lines. Near the end of your letter, reiterate that the applicant has your complete support and that you can recommend them with no reservations. Offer to answer any more questions if the recipient has them, and then sign off with your typed name and handwritten signature if you’re printing the letter.

Contact information (email copy only). If you’re sending your reference letter as an email, put your contact information after your sign-off and name. Include things like your phone number, alternate email addresses, and a LinkedIn page.

Here is a professional reference letter template, as well as a professional references example for a letter and email. Remember to tailor your reference letter to fit the needs of who you are writing about.

Professional reference letter template

To Whom It May Concern: I am writing to wholeheartedly recommend [Applicant’s Full Name] for the [job title] position at [company name]. My name is [Your Name] , and I’m a [job title] at [your company name]. I’ve been working the [field/industry] industry for [number] of years. stands out as a cut above the rest. [Applicant’s First Name] and I worked together at [company name], and during our time together, [he/she/they] showed a remarkable talent for [skill 1] and [skill 2]. I was always impressed with [Applicant’s First Name] [soft skill] and ability to [key qualification/trait]. One particular moment that stands out to me was when [Applicant’s First Name] [personal story of a shared experience where the applicant really impressed you or displayed incredible aptitude]. While I value [Applicant’s First Name]’s technical abilities, [he/she/they] stood out as so much more than a technocrat. [Applicant’s First Name] always displayed a [adjective] attitude and was a real pleasure to work with thanks to [his/her/their] [soft skill1 1] and [soft skill 2]. I’m pleased to recommend [Applicant’s First Name] with no reservations whatsoever. [He/She/They] would make an excellent addition to your [department name] team at [company name]. If you have any more questions about [Applicant’s First Name], please feel free to contact me at [contact information]. Sincerely, [Your Name] [Company Name] [Job Title] [Additional Contact Info] [LinkedIn (optional)]

Printed reference letter example

Sarah Smith Department Director Company, LLC 1212 Main Street New York City, NY 32323 February 20, 2020 Dan Thomas CEO Business, Inc. 3535 3rd Street Boston, MA 02134 Dear Dan, I have had the pleasure of working with Rachel Williams at Company, LLC for the past four years. During this time, I’ve watched her be both attentive to detail and focused on reaching big-picture goals. She is teachable, innovative, and brought organization and excellence to her role here. Rachel used her communication and organizational skills to help her team of employees complete projects quickly without sacrificing quality. She is enjoyable to work with, as she brings a positive attitude to every situation, is a good problem-solver, and works hard to make sure her job gets done well. Rachel would be a great asset to have at any organization, and I give her my highest recommendation. Please let me know if you have any additional questions. Sincerely, Sarah Smith — Sarah Smith Department Director Company, LLC [email protected] (123)456-7890

Email reference letter example

Subject Line: Recommendation for Shaun Johnson Dear Marjorie, I’m writing to recommend Shaun Johnson. I’ve worked with him closely for two years at Marketing, Inc., and I have enjoyed having him on my team. Shaun is a bright employee who isn’t afraid to take on new tasks and implement new ideas to better the organization. He is teachable, asks for help when he needs it, and takes constructive criticism well. One highlight of his time here was when he designed and ran a highly successful digital marketing campaign that exceeded our projected results at less than the budgeted cost. His intense research and hard work made this happen. Shaun is a positive person to be around and a great team player, willing to help however he can around the office. He would be a valuable addition to any organization, and I believe that his skill set would fit very well into this new opportunity. Please let me know if you have any questions or need any additional information. Sincerely, James Kyle — James Kyle Director of Marketing Marketing, Inc. [email protected] 444-333-2222

When writing a reference letter, be sure to include the hard and soft skills as well as examples of how they use those skills. Here are some more tips to keep in mind when writing your letter:

Include soft and hard skills in your recommendation. While it’s important to highlight the person’s ability to perform the tasks that come with their specific job, it’s also a good idea to communicate the personality traits and soft skills that make them great to work with.

Provide specific examples. While giving general compliments is helpful, try to provide one or two specific success stories in your letter. This will give more weight to your recommendation and helps employers truly see the qualifications of the applicant.

Highlight skills that match those listed in the job description. Just as it’s important to match a resume to a job description , it’s also a good idea to highlight some of the specific skills that an employer is looking for in a recommendation letter.

Ask for their resume. Whether you currently work with the person you’re writing a recommendation for or not, it can be difficult to come up with specific examples of their accomplishments on the fly.

Try to provide a neutral or positive review, but don’t lie. If you’re asked to provide a review and don’t feel like you have enough positive things to say about the person, it’s more beneficial to both you and the recipient to politely decline writing the letter.

Send it as a PDF if you aren’t sending the letter directly to the employer. Sometimes an employee may ask for a generic letter of recommendation to have on hand to submit with multiple job applications.

If they write their own recommendation, make sure you read it and agree with it before you sign your name. Sometimes employees will write their own recommendation letter for you to adjust as you want and sign your name to.

Be timely. It’s important to make sure you turn in the letter on time, as the person’s job application might rely on it. Ask for a deadline if you aren’t given one, and then make sure you’ll be able to meet it. If you can’t, give them as much notice as possible so that they have a chance to find someone else to write it for them.

Follow submission instructions. Make sure you follow any formatting and submission requirements as closely as possible. If they aren’t given to you, ask. It will reflect poorly on the person you’re recommending if you don’t follow the instructions they were given.

Proofread thoroughly. Make sure you check and recheck your letter before you submit it. Not only is being grammatically correct a reflection on you as an individual, but also on your reliability as a recommender.

What is a professional reference letter?

A professional reference letter is a document that a job candidate can use to support the claims made in other job application materials, like their resume and cover letter. These types of reference letters are different than personal or character references .

You can only write a professional reference letter for someone who you’ve worked with closely in a professional setting. Before you even begin planning what you’re going to put in a reference letter, take a minute to remind yourself who your audience is and why you’re writing it. This letter isn’t a heartfelt note for a birthday card or a biography of the person.

It’s a one-page, professional document intended to fill in the gaps for the person’s potential employer. You are their ticket to truly understanding what it’s like to work with the individual you’re recommending.

Who can write a professional reference letter?

Before you agree to write a professional reference letter for someone, take some time to consider whether you can provide a compelling and personalized account of your relationship and experiences with the applicant. You should only write a professional reference letter for someone if one or more of the following situations applies:

You’ve worked closely alongside or supervised the applicant, or the applicant supervised you

You have plenty of experience (and therefore examples) of the applicant’s work style and impact on results

You’re aware of the applicant’s relevant strengths and qualifications that they hope to highlight

You can speak positively about the applicant without lying

At the end of the day, if you can’t provide a reference letter that helps the candidate land the job, it’s in everyone’s best interest to decline the applicant’s request. Just be sure to tell this individual right away once you decide that you can or cannot write the letter, because drafting a list of professional references is sometimes a time-sensitive matter.

How many references will most employers look for?

You should provide at least three references for your potential employer. When selecting your references make sure you talk to the ahead of time and that they are okay with providing a reference.

Your references should be someone who can confirm your work performance so it’s important to keep them up to date.

How long should a reference letter be?

A reference letter should be about one page. It should consist of an opening, body, and closing paragraph. Your opening should explain who you are and your relationship with the person. Your body will identify their strengths while providing examples. Your closing paragraph should reiterate your complete support and that you can recommend them with no reservations.

OSWEGO State University of New York – Writing Reference Letters

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Abby is a writer who is passionate about the power of story. Whether it’s communicating complicated topics in a clear way or helping readers connect with another person or place from the comfort of their couch. Abby attended Oral Roberts University in Tulsa, Oklahoma, where she earned a degree in writing with concentrations in journalism and business.

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Effective Personal Brand Statement Examples and Tips

June 6, 2024

Crafting a personal brand statement is an art. It requires both brevity and clarity while still offering substance and creativity. An effective personal brand statement doesn't just describe what you sell — it crystallizes your core values, unique personality, and the distinct value that you deliver.

A personal brand statement breathes life into the heart and soul of your brand, sparking an emotional connection to transform both your employees and customers into true brand advocates.

Whether you're a growing startup, a multinational corporation, or anything in between, your brand statement shapes how the world, including your own team , perceives your brand.

In the following sections, we’ll go over why brand statements are so vital for companies. We’ll explore real-life examples from companies you know and love, analyze what makes them tick, and provide actionable tips to help you craft your brand declaration.

Ready to ditch those generic marketing phrases and create a brand statement that blows your audiences away? Let’s get started.

What Is a Personal Brand Statement?

Think of a personal brand statement (PBS) as your brand's elevator pitch. It's a concise, impactful declaration that captures the essence of who you are, what you stand for, and the value you offer.

This statement serves as a guiding light for all of your brand communications. It ensures consistency across all touchpoints , from marketing campaigns to social media interactions.

A personal brand statement needs to pack a lot into a brief statement. A strong personal brand statement must:

• Articulate Your Brand’s Identity: Your PBS should encapsulate your brand's core values, beliefs, vision, and mission. It must clearly state what drives your brand and what problems it will solve for its audience. It’s a statement that becomes the foundation of your brand story.
• Connect With Your Target Audience: An effective statement resonates emotionally with your ideal customer. It speaks their language, understands their needs, and positions your brand as a trusted partner in their journey.

Source: REI

• Differentiate Your Brand From Competitors: An ever-crowding marketplace demands a clear differentiation strategy. Highlight your brand’s unique selling proposition –– the specific factors that put you ahead of the rest.
• Capture Your Brand’s Voice: A large part of brand storytelling is expressing a unique personality and tone that makes your brand memorable and authentic.

Now let’s take a look at why a personal brand statement is important.

Why Is a Personal Brand Statement Important?

Crafting a compelling brand PBS has benefits beyond just a memorable tagline for self-promotion. Here’s how it empowers your business:

Stronger Brand Recognition

A clear and consistent PBS builds strong brand equity and brand recognition. Consumers develop a deeper awareness and understanding of your brand when your messaging is unified across all channels, from advertising to customer service.

What your brand represents in the minds of consumers shapes perceptions and establishes a distinct brand image. This brand image ensures that customers remember your unique value proposition when they think of your brand.

Awareness also helps build your employer brand , which is crucial to recruiting (and retaining) top talent. According to Glassdoor, 86% of job seekers research company reviews  before applying for a job. So, it’s important to make a strong, positive impression.

Emotional Connection

The best personal brand statements go beyond functionality and strike a chord with their target audiences. Tapping into emotions helps connect your brand with a customer’s values and aspirations.

This emotional connection is key to creating the desired associations with your brand. Ultimately, it leads to a stronger and more loyal customer base, as well.

Your brand statement isn’t only for external purposes; it’s also a rallying cry for your team. When your employees understand and connect with your brand's core values, they're more likely to become engaged, motivated, and passionate about their work.

It turns them into brand advocates  who organically promote your message in their daily lives and social media channels. A solid brand statement is the foundation of employee advocacy programs, which have been proven to triple a brand’s social media engagement .

Strategic Decision-Making

Apart from being a rallying cry for those who work for your brand, a personal brand statement is also a focal point in decision-making.

From product development to marketing campaigns, a strong core message ensures that your initiatives align with your brand’s principles and image. The personal brand statement is a reminder of why and how to deliver the promised value to your target audience.

Increased Brand Trust

Consistency breeds trust! Being clear and consistent across all communication channels builds reliability with your audience. 81% of consumers say they must trust a brand  to buy from it.

Consumers appreciate transparency and authenticity greatly. A well-defined PBS demonstrates that your brand has an unwavering commitment to stand by what it believes in.

Stronger Networks

A clear brand identity can work wonders for your professional reputation. It can help create stronger networks and opportunities for growth by attracting like-minded partners, collaborators, influencers, and brand advocates.

Personal Brand Statement Examples

Now that we understand the anatomy and significance of a compelling personal brand statement, let's explore some real-life and hypothetical examples to inspire you.

Hypothetical Brand Statements

First, let’s go through some hypothetical brand statements to give you a clear indication of how to include all of the essential elements when starting from scratch.

Professional Personal Brand Statement Examples

Lessons from these two brand statements can be applied to various businesses.

Example 1: "At Acme Consulting, we are passionate problem-solvers dedicated to delivering innovative, data-driven solutions that drive measurable business impact for our clients."

This statement effectively communicates the brand's core value proposition while highlighting the brand's passion and dedication.

Example 2: "Pristine Health is committed to empowering individuals to take control of their well-being through personalized, holistic approaches that nurture the mind, body, and spirit."

This statement positions the brand as a facilitator of personal empowerment and well-being. It emphasizes a holistic approach that addresses the mind, body, and spirit while appealing to an audience that seeks alternative, comprehensive, and personalized approaches to health and wellness.

Creative Personal Brand Statement Examples

These two personal brand statement examples are specific to creative businesses.

Example 1: "Embrace Life Photography captures life's most precious moments with a unique blend of artistry, emotion, and storytelling, creating timeless memories that transcend generations."

This statement effectively conveys the brand's commitment to capturing life's most cherished moments with a creative and emotive approach.

It highlights the artistry and storytelling elements while emphasizing the creation of timeless, generational memories. It’s a statement that appeals emotionally to those seeking something meaningful and long-lasting.

Example 2: "Avant-Garde Fashion is a bold, boundary-pushing brand that challenges conventions and inspires self-expression through cutting-edge designs that celebrate individuality and empowerment."

This statement positions the brand as a bold, forward-thinking force in fashion. It signals the challenging of traditional norms through innovative and individualistic designs. It appeals to customers who view fashion as a means of personal expression and empowerment.

Real-Life Brand Statements

Let's dissect some real-life brand statements from successful companies to learn why they’re so effective. It’s important to note that many of these statements have also changed several times over the years.

As you’ll see in the four examples below, it’s common practice to not explicitly delineate your brand statement publicly. Instead, it is included alongside the rest of your brand positioning. Many of the following statements have not been declared as the ‘official’ brand statement.

Source: Slack

Brand Statement: “Slack is a messaging app for business  that connects people to the information that they need. By bringing people together to work as one unified team, Slack transforms the way that organizations communicate.”

Why This Statement Works:

• It clearly defines its product (‘messaging app for business’) and its core benefit (‘connects people to the information they need’).
• It emphasizes how Slack solves a common pain point for businesses (fragmented communication).
• The statement goes beyond functionality and highlights the transformative power of its product (‘transforms the way organizations communicate’).

2. Patagonia

Source: Patagonia

Brand Statement: “ Patagonia’s mission  is to build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.”

• The statement prioritizes its core values: quality products, environmental responsibility, and activism.
• It outlines a clear mission statement — ‘cause no unnecessary harm’ and ‘implement solutions’ — that goes beyond simply stating a goal.
• It sets Patagonia apart by positioning itself as an environmentally conscious brand with a purpose beyond profit.

Source: Tesla

Brand Statement: “ Accelerating the World's Transition  to Sustainable Energy.”

• It’s simple and direct. It clearly communicates the company’s mission.
• The statement emphasizes the broad reach of its mission, aiming to influence the entire world, not just a specific market.
• It can be validated by their focus on reducing carbon dioxide (CO2) in the atmosphere.

Source: Zoom

Brand Statement: “At Zoom , we help people connect, collaborate, and get more work done, together.”

• Zoom's statement focuses on the benefits users gain from its product: connecting, collaborating, and increasing productivity.
• The use of verbs like ‘connect’ and ‘get more done’ creates a sense of action and achievement.

How GaggleAMP Helps Promote Personal Brand Statements

Ultimately, a personal brand statement drives brand loyalty, advocacy, and long-term success. However, a powerful personal brand statement won’t have an impact on your marketing efforts if you’re lacking brand awareness. Without brand awareness, the odds of your target audience being aware of your brand, let alone your personal branding statement, will be slim.

This is where GaggleAMP  steps in. Our platform helps you bring your team together, quickly and effectively. Our employee advocacy tool optimizes and streamlines your employee advocacy program  and amplifies your brand’s voice on social media.

And, it’s more achievable than you might assume! Did you know that 72% of employees are willing to post company content  from their personal accounts if the content is written for them? This is just one of the many functions that GaggleAMP can successfully help you execute.

Schedule a demo today  to see how GaggleAMP can help you boost your brand awareness and spread your personal brand statement.

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