how to make a medical case study

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How to Write a Medical Case Study Report

Last Updated: April 18, 2024 Fact Checked

This article was medically reviewed by Mark Ziats, MD, PhD and by wikiHow staff writer, Jennifer Mueller, JD . Dr. Mark Ziats is an Internal Medicine Physician, Scientist, Entrepreneur, and the Medical Director of xBiotech. With over five years of experience, he specializes in biotechnology, genomics, and medical devices. He earned a Doctor of Medicine degree from Baylor College of Medicine, a Ph.D. in Genetics from the University of Cambridge, and a BS in Biochemistry and Chemistry from Clemson University. He also completed the INNoVATE Program in Biotechnology Entrepreneurship at The Johns Hopkins University - Carey Business School. Dr. Ziats is board certified by the American Board of Internal Medicine. There are 15 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 186,807 times.

You've encountered an interesting and unusual case on your rounds, and a colleague or supervising physician says, "Why don't you write up a case study report?" If you've never written one before, that might sound intimidating, but it's a great way to get started in medical writing. Case studies always follow a standard structure and format, so the writing is very formulaic once you get the hang of it. Read on for a step-by-step guide to writing your first case study report.

What is a case study report?

• Medical students or residents typically do the bulk of the writing of the report. If you're just starting your medical career, a case study report is a great way to get a publication under your belt. [2] X Research source

• If the patient is a minor or is incapable of giving informed consent, get consent from their parents or closest relative. [4] X Trustworthy Source PubMed Central Journal archive from the U.S. National Institutes of Health Go to source
• Your hospital likely has specific consent forms to use. Ask your supervising physician if you're not sure where to get one.
• Some journals also have their own consent form. Check your target journal's author or submission information to make sure. [5] X Research source

How is a case study report structured?

• Even though the introduction is the first part of a case study report, doctors typically write it last. You'll have a better idea of how to introduce your case study to readers after you've written it.
• Your abstract comes at the top, before the introduction, and provides a brief summary of the entire report. Unless your case study is published in an open-access journal, the abstract is the only part of the article many readers will see.

• Many journals offer templates and checklists you can use to make sure your case study includes everything necessary and is formatted properly—take advantage of these! Some journals, such as BMJ Case Reports , require all case studies submitted to use their templates.

Drafting Your Medical Case Study Report

• Patient description
• Chronological case history
• Physical exam results
• Results of any pathological tests, imaging, or other investigations
• Treatment plan
• Expected outcome of treatment
• Actual outcome of treatment

• Why the patient sought medical help (you can even use their own words)
• Important information that helped you settle on your diagnosis
• The results of your clinical examination, including diagnostic tests and their results, along with any helpful images
• A description of the treatment plan
• The outcome, including how and why treatment ended and how long the patient was under your care [11] X Trustworthy Source PubMed Central Journal archive from the U.S. National Institutes of Health Go to source

• You will need references to back up symptoms of the condition, common treatment, and the expected outcome of that common treatment.
• Use your research to paint a picture of the usual case of a patient with a similar condition—it'll help you show how unusual and different your patient's case is.
• Generally, aim for around 20 references—no fewer than 15, but no more than 25. [13] X Trustworthy Source PubMed Central Journal archive from the U.S. National Institutes of Health Go to source

• Close your discussion section with a summary of the lessons learned from the case and why it's significant to consider when treating similar cases in the future.
• Outline any open questions that remain. You might also provide suggestions for future research.

• In your conclusion, you might also give suggestions or recommendations to readers based on what you learned as a result of the case.
• Some journals don't want a separate conclusion section. If that's the case for one of your target journals, just move this paragraph to the end of your discussion section.

Polishing Your Report for Submission to Publishers

• Most titles are fewer than 10 words long and include the name of the disease or condition treated.
• You might also include the treatment used and whether the outcome was successful. When deciding what to include, think about the reason you wrote the case study in the first place and why you think it's important for other clinicians to read.

• Made a significant intellectual contribution to the case study report
• Was involved in the medical care of the patient reported
• Can explain and defend the data presented in the report
• Has approved the final manuscript before submission for publication

• Keep in mind that the abstract is not just going to be the first thing people read—it will often be the only thing people read. Make sure that if someone is going to walk away having only read the abstract, they'll still get the same message they would have if they read the whole thing.
• There are 2 basic types of abstract: narrative and structured. A narrative abstract is a single paragraph written in narrative prose. A structured abstract includes headings that correspond with the sections of the paper, then a brief summary of each section. Use the format preferred by your target journal.

• Look for keywords that are relevant to your field or sub-field and directly related to the content of your article, such as the name of the condition or specific treatments you used.
• Most journals allow 4-8 keywords but check the submission guidelines of your target journal to make sure.

• Blur out the patient's face as well as any tattoos, birthmarks, or unrelated scars that are visible in diagnostic images.

• It's common to thank the patient, but that's up to you. Even if you don't, include a statement indicating that you have the patient's written, informed consent to publish the information.
• Read the journal's submission guidelines for a definition of what that journal considers a conflict of interest. They're generally the same, but some might be stricter than others. [22] X Research source

• If you're not familiar with the citation style used by your target journal, check online for a guide. There might also be one available at your hospital or medical school library.
• Medical librarians can also help with citation style and references if you run into something tricky—don't just wing it! Correct citation style insures that readers can access the materials you cite.

• It's also a good idea to get a beta reader who isn't a medical professional. Their comments can help you figure out where you need to clarify your points.
• Read a lot of case studies published in your target journals—it will help you internalize the tone and style that journal is looking for.

Submitting Your Report to Publishers

• Look into the background and reputation of journals before you decide to submit to them. Only seek publication from reputable journals in which articles go through a peer-review process.
• Find out what publishing fees the journals charge. Keep in mind that open-access journals tend to charge higher publishing fees. [26] X Research source
• Read each journal's submission and editorial guidelines carefully. They'll tell you exactly how to format your case study, how long each section should be, and what citation style to use. [27] X Research source
• For electronic journals that only publish case reports, try BMJ Case Reports , Journal of Medical Case Reports , or Radiology Case Reports .

• If your manuscript isn't suitable for the journal you submitted to, the journal might offer to forward it to an associated journal where it would be a better fit.
• When your manuscript is provisionally accepted, the journal will send it to other doctors for evaluation under the peer-review process.
• Most medical journals don't accept simultaneous submissions, meaning you'll have to submit to your first choice, wait for their decision, then move to the next journal on the list if they don't bite.

• Along with your revised manuscript, include a letter with your response to each of the reviewer's comments. Where you made revisions, add page numbers to indicate where the revisions are that address that reviewer's comments.
• Sometimes, doctors involved in the peer review process will indicate that the journal should reject the manuscript. If that's the case, you'll get a letter explaining why your case study report won't be published and you're free to submit it elsewhere.

• Some journals require you to have your article professionally copy-edited at your own cost while others do this in-house. The editors will let you know what you're responsible for.

• With your acceptance letter, you'll get instructions on how to make payment and how much you owe. Take note of the deadline and make sure you pay it as soon as possible to avoid publication delays.
• Some journals will publish for free, with an "open-access option" that allows you to pay a fee only if you want open access to your article. [32] X Research source

• Through the publishing agreement, you assign your copyright in the article to the journal. This allows the journal to legally publish your work. That assignment can be exclusive or non-exclusive and may only last for a specific term. Read these details carefully!
• If you published an open-access article, you don't assign the copyright to the publisher. The publishing agreement merely gives the journal the right to publish the "Version of Record." [33] X Research source

How do I find a suitable case for a report?

• A rare disease, or unusual presentation of any disease
• An unusual combination of diseases or conditions
• A difficult or inconclusive diagnosis
• Unexpected developments or responses to treatment
• Personal impact
• Observations that shed new light on the patient's disease or condition

• There might be other members of your medical team that want to help with writing. If so, use one of these brainstorming sessions to divvy up writing responsibilities in a way that makes the most sense given your relative skills and experience.
• Senior doctors might also be able to name some journals that would potentially publish your case study. [36] X Research source

Expert Q&A

You Might Also Like

• ↑ https://www.elsevier.com/connect/authors-update/the-dos-and-donts-of-writing-and-publishing-case-reports
• ↑ https://www.bmj.com/content/350/bmj.h2693
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5686928/
• ↑ https://health.usf.edu/medicine/internalmedicine/im-impact/~/media/B3A3421F4C144FA090AE965C21791A3C.ashx
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2597880/
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6476221/
• ↑ https://www.springer.com/gp/authors-editors/authorandreviewertutorials/writing-a-journal-manuscript/title-abstract-and-keywords/10285522
• ↑ http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2597880/
• ↑ https://thelancet.com/pb/assets/raw/Lancet/authors/tl-info-for-authors.pdf
• ↑ https://jmedicalcasereports.biomedcentral.com/articles/10.1186/s13256-017-1351-y
• ↑ https://guides.himmelfarb.gwu.edu/casereports
• ↑ https://casereports.bmj.com/pages/authors/
• ↑ https://jmedicalcasereports.biomedcentral.com/articles/10.1186/1752-1947-7-239
• ↑ https://research.chm.msu.edu/students-residents/writing-a-case-report
• ↑ https://authorservices.taylorandfrancis.com/publishing-your-research/moving-through-production/copyright-for-journal-authors/#

About This Article

Medical Disclaimer

The content of this article is not intended to be a substitute for professional medical advice, examination, diagnosis, or treatment. You should always contact your doctor or other qualified healthcare professional before starting, changing, or stopping any kind of health treatment.

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To start a medical case study report, first choose a title that clearly reflects the contents of the report. You’ll also need to list any participating authors and develop a list of keywords, as well as an abstract summarizing the report. Your report will need to include an introduction summarizing the context of the report, as well as a detailed presentation of the case. Don’t forget to include a thorough citation list and acknowledgements of anyone else who participated in the study. For more tips from our Medical co-author, including how to get your case study report published, keep reading! Did this summary help you? Yes No

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Medical Case Study Template

Utilize our Medical Case Study Template for systematic documentation and analysis of patient cases, enhancing learning and clinical practice.

By Emma Hainsworth on Apr 08, 2024.

Fact Checked by Ericka Pingol.

What is a Medical Case Study Template?

A Medical Case Study Template is a systematic tool used primarily by healthcare professionals and students to document, analyze, and present individual patient cases. It serves as a structured guide, ensuring that all critical aspects of the case are captured and discussed in a standardized format. This includes patient information, clinical history, diagnostic assessments, treatments, and outcomes.

The template typically starts with a title and a brief abstract summarizing the case. It progresses through detailed sections covering patient demographics, symptoms, examination findings, and the results of any diagnostic tests. Treatment plans and their outcomes are also meticulously documented.

One of the key purposes of this template is educational. It facilitates learning by providing a comprehensive overview of real-life clinical scenarios, encouraging critical thinking and analysis. It's also used in medical research and literature to share clinical experiences and insights, contributing to the broader medical community's understanding of various conditions and treatments.

Using a Medical Case Study Template ensures a thorough and uniform approach to case documentation, which is essential for effective learning, discussion, and advancement in medical practice. It emphasizes the importance of detail and accuracy in clinical reporting, enhancing both educational value and patient care.

Printable Medical Case Study Template

Download this Medical Case Study Template used primarily by healthcare professionals and students to document, analyze, and present individual patient cases.

How does it work?

Here's a step-by-step guide to accessing and using our Medical case study template:

Step 1: Access and download the Medical Case Study Template

Click the link on this page to download and access the Medical Case Study Template. The template is available in a user-friendly PDF format, allowing for easy digital viewing and interaction.

You can print the template if a physical copy is preferred for note-taking or group discussions. This is especially useful in educational settings or during team meetings.

Step 2: Understand the structure of the template

Review the template to understand its various sections, which include patient information, clinical history, diagnosis, treatment, and outcome.

Note the specific details required in each section, such as demographic data, symptoms, test results, and follow-up care. Understanding these components is crucial for consistency and comprehensiveness in case documentation.

Step 3: Utilize the template for case documentation

Use the template to systematically record all relevant details of a patient case. This might be for educational purposes, research, or clinical documentation.

Regularly update the template with new information or follow-up details. This is important for tracking the case's progression and observing treatments' effectiveness.

Keep in mind that each patient case is unique. The template should be adaptable to accommodate the specificities of different medical scenarios.

Step 4: Review and share the documented case

Use the documented case for peer discussions, educational sessions, or team reviews. The structured format of the template facilitates easy sharing and collaborative analysis.

Encourage feedback on the documented case to enhance learning and improve clinical practices. The template can be a tool for reflective practice and continuous professional development.

By following these steps, healthcare professionals, educators, and students can effectively use the Medical Case Study Template for a range of purposes. This resource is invaluable for documenting individual cases and as a tool for education, research, and collaborative learning in the medical field.

Medical Case Study Example (sample)

We have provided a comprehensive example as a downloadable PDF to help users effectively utilize the Medical Case Study Template. This sample case study is a practical guide, demonstrating how to document and analyze a clinical case in a structured and detailed manner. It is especially useful for medical professionals, educators, and students in the healthcare field.

The Medical Case Study PDF Example, readily available for download and review, showcases the practical application of the case study template in a real-world clinical setting. The example features a case study highlighting how to systematically record patient information, clinical history, diagnostic assessments, treatment plans, and outcomes.

You can access this valuable resource by either previewing the sample provided below or clicking the "Download Example PDF" button. 

Download this Medical Case Study Template example:

When would you use this Template?

The Medical Case Study Template is an invaluable resource primarily used by healthcare professionals, medical students, and educators in various clinical and educational settings. Its application is particularly relevant and beneficial in several key scenarios.

Clinical education and training

Medical educators often use this template to teach students about real-life medical cases. It provides a structured approach to case analysis, encouraging students to examine all aspects of patient care, from diagnosis to treatment and follow-up. This methodical approach is crucial in developing critical thinking and diagnostic skills.

Peer learning and discussion

The template is used among healthcare professionals as a basis for case discussions, often in grand rounds or peer review meetings. It allows practitioners to present complex cases to colleagues, fostering collaborative analysis and discussion. This shared learning experience can lead to improved patient care strategies and a deeper understanding of rare or challenging cases.

Research and case reporting

When documenting unique or particularly instructive cases for medical research or publication, the Medical Case Study Template provides a comprehensive format. It ensures that all relevant details are systematically presented, making the case valuable for the wider medical community. This is especially important when contributing to medical journals or databases.

Quality improvement initiatives

In quality assurance and improvement activities within healthcare settings, this template can be used to analyze cases that highlight systemic issues or successes. It aids in identifying areas for improvement in patient care processes and protocols.

Personal professional development

For individual healthcare practitioners, the template serves as a tool for reflecting on challenging cases, allowing for self-assessment and continuous professional development.

Benefits of using this template ? 

Using a Medical Case Study Template offers several significant benefits:

• Standardized documentation: The template provides a uniform structure for documenting patient cases. This standardization is crucial for ensuring that all relevant details are consistently recorded and easy to find, which is particularly beneficial when multiple healthcare professionals review cases.
• Enhanced educational value: For medical students and trainees, the template is an educational tool that promotes a thorough understanding of clinical cases. It encourages a holistic view of patient care, encompassing diagnosis, treatment, and follow-up, and helps in developing critical thinking and analytical skills.
• Improved communication: When discussing patient cases with peers or in academic settings, the template aids in clear and concise communication. It ensures that all necessary information is presented in an organized manner, facilitating better understanding and discussion among medical professionals.
• Quality of care and patient safety: By systematically documenting and reviewing patient cases, healthcare providers can identify trends, successes, and areas for improvement in treatment protocols. This can lead to enhanced patient safety and overall quality of care.
• Facilitates research and publication: The template is invaluable for practitioners looking to publish case reports in medical journals. It ensures that the case is documented in a comprehensive and systematic manner, meeting the standards required for academic and research publications.
• Professional development: Regular use of the template encourages practitioners to reflect on their clinical practice, helping them to identify areas for professional growth and development.
• Consistency in case analysis: The template provides a consistent framework for analyzing and discussing patient cases. This consistency is essential for comparative analysis and for understanding the nuances of different cases.
• Time efficiency: With a set structure in place, healthcare professionals can save time in documenting and reviewing cases, as they do not have to create a new format each time.

Commonly asked questions

A Medical Case Study Template is a structured document used to record and analyze patient cases in a systematic and detailed manner. It helps in documenting patient history, diagnosis, treatment, and follow-up, ensuring all crucial aspects of the case are covered.

Medical professionals, including doctors, nurses, and therapists, as well as medical students and educators, can benefit from using this template. It's also useful for researchers and clinicians involved in case studies for publication or presentation.

The template ensures comprehensive documentation of patient cases, which aids in better understanding and analyzing the patient's condition and treatment outcomes. This thorough approach can lead to more informed and effective patient care strategies.

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Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

• Why Case Studies are a Popular Marketing Technique 

Popular Case Study Format Types

How to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a business case, plus share several case study PowerPoint templates and design tips! 

Why Case Studies are a Popular Marketing Technique 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong business case, follow these quick techniques. 

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

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Medical Case Study

The questions we ask decide the limits of scientific knowledge. The groundbreaking discoveries start with an inquisitive thought. We don’t just ask for the sake of asking. Our questions are based on our observation of everyday phenomena. This allows for practical applications of the findings. Medical research is, at its core, dedicated to the improvement of human health. In the medical field, case studies are analyses of the conditions of real people in real-life scenarios. From our investigations, we arrive at a new research direction. It is this cycle of observing what happens and asking why it happens that steers medical research towards a beneficial end.

7+ Medical Case Study Templates and Examples

There is no manual for clinical operations that covers every possible medical case. Occasionally, health personnel would encounter a strange, undocumented condition of their patients. The life of a person is too delicate a constitution just to be handled carelessly. Doctors may refer their dilemma to previously recorded cases related to the situation, or they may attempt to alleviate the symptoms. For future reference, they report their observations, measures taken, and recommendations to the medical community. These studies provide the questions for the next research undertaking . This is how medical case studies shape medical research and the future of human health.

1. Medical Case Study Template

• Google Docs

Size: A4 & US Letter Sizes Download

Medical case studies are like journal entries written by medical practitioners, students, faculty, and researchers. Instead of their morning commute or their daily ordeals in hospitals and laboratories, the pages contain stories of the unusual medical cases that they encounter. Because the case studies are basically informative notes about an undocumented situation, they are useful learning supplements for medical students.  The challenge for writers now is producing a comprehensive resource material that can be used as study aid. We made your work easier with this template! The template contains original headings that you can modify as you see best. Its easy-to-follow layout makes studying your investigation less daunting a task.

2. Case study template

• Editable PDF

Size: A4 & US Letter Sizes

Your medical case study is an expounded and well-researched original observation. Since you or your team are the ones who witnessed the events you wished to tell, your report should be as clear and detailed.  A well-written case study includes a thorough analysis of the medical situation. What were the tell-tale signs that made you arrive to your diagnosis? What makes this case stand out? How did you get to your conclusion? It is encouraged that you include related articles and studies in your discussion. Your careful analysis of the situation influences how useful a case study is. This template gives a helpful outline and a sample format that you will find helpful as you proceed with your investigation.

3. Case Study Record Template

An entry would include a background of the patients and their medical history. As an author of medical case studies, you are still required to adhere to the guidelines for ethical research. You have to secure consent from your patients that you will use their information and biological specimen for your study. As you collect consented information, it can be hard to work through all these details that your patients will provide for you. How does each part of his or her medical history paint a picture of the patient’s condition? You can download this template that lists the information you might need in your study. The template arranges the information in categories, like the consent form process, screening criteria, medical history, and laboratory test findings. It is editable so you can make this your very own!

4. Free Case Study Template

Size: A4 & US Sizes

There may be multiple formats in writing a case study, but the essential elements remain true for all of these studies.  In your overview, you can write an abstract of the entire case study. Next, you may proceed to illustrate the medical history of the patient and her state during the consultations. Did she look ill? What were her complaints? In the following sections, you can introduce related literature of the case. You should cite journal articles, and if possible, news relevant to your case. You then narrate your response and discuss in detail what can be learned from your study. Download this free template so you can get started on yours!

5. Case Study Writing Template

Size: 49 KB

Case studies are not a one-size-fits-all manual of operations. Because an entry is considered a novel observation in medical and clinical practice, case studies can still function as informative notes for other doctors.  Your case study will be made available as reference when it is made public. When you submit your case study to a journal for publication, the format of the paper can vary depending on the journal’s requirements. It can also be similar to this template, where the content is arranged into two columns. This downloadable PDF file also includes a guide on how to write the content for your study. There may be information that doesn’t apply to you. Nevertheless, this template will be valuable in the presentation of your report.

6. Case Study Writing General Guide

Size: 195 KB

After you have obtained the necessary details for your case study, your next challenge is to arrange and logically present the information. The first thing you would write is an introduction about the issue. This guide suggests steps on how to make your introduction and discussion effective. You can add literature and journals that would strengthen your case. You can evaluate the present medical approaches that are being employed to resolve a problem and discuss if they are effective in this case. You should explain why the method isn’t the best solution for your patients’ medical issues. Download and use this free help now!

7. Sample Clinical Case Study

Size: 68 KB

Not everyone is skilled at writing as they are in treating diseases, which is why we provided these templates and samples to help you better relay your findings and investigations.  You can download and refer to this sample for your case study. It has a case description where you introduce the patient and the medical condition. Then the writers proceed to discuss the concept behind the condition. They included their data and talked about how the numbers were relevant to their case. They summarized their points in their conclusion and added a list of their references. Although the format of your medical case study will depend on the journal you wish to submit it to, this sample can serve as your guide on how to get your report accepted for publication.

8. Medical Case Study Sample

Size: 101 KB

This sample is another published medical study. C ase studies allow for the detection of weaknesses and gaps in our understanding of human health. This makes case study a valuable resource for improving our techniques in evaluation and treatments. When you are writing your case studies, you are responsible for the direction that science progresses towards. Knowing how to structure your report is then essential so that your findings will be communicated well. We added this example template to help you produce a substantial and informative case study. You can download the PDF file of this study for your personal reference.

Report Generator

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Generate a report on the impact of technology in the classroom on student learning outcomes

Prepare a report analyzing the trends in student participation in sports and arts programs over the last five years at your school.

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Medical Case Report Abstract and Title Guidelines

What is a Medical Case Report Abstract Used For?

Medical and clinical case reports (or “clinical vignettes”) are integral in recording unusual and rare cases of diseases, disorders, and injuries. They provide not only the details of a given case, but also briefly include background and establish the wider significance of a case in the medical literature.

Before researchers will even have a chance to read your case report, they will likely be searching through abstract indexes (e.g., via search engines such as PubMed or ScienceDirect ) to locate information relevant to their own medical research. Therefore, both the title and brief abstract are crucial to providing critical details about your case report. The following guidelines and case report templates will help you compose a title and abstract for medical case reports submitted to case report journals.

Formatting to Fit Your Target Journal

The information in this guide is generally applicable to case reports intended for submission to most medical journals. However, each journal has its own guidelines for content and formatting provided in the journal’s “Instructions for authors”, “Author guidelines” or “Preparing your manuscript” section. Read various medical case reports to gain a sense of the different formatting styles used by specific journals.

Case Report Journals

Some medical journals publish a limited number of case reports. There are also numerous respected, peer-reviewed medical journals that specialize in case reports; many are open access journals. A few examples are  Journal of Medical Case Reports ,  Oxford Medical Case Reports ,  BJR Case Reports , and  International Journal of Surgery Case Reports.

Case Report Title

As the first element of a case report that readers will see, the title should be  informative ,  highly relevant  to the subject, and  concise . It should attract the attention of researchers and other readers of a journal while remaining authentic and convincing.

Useful Terms to Include in the Title

• Case-related terms:  presentation, unusual case, rare case, challenges, complications, symptoms, causes, diagnosis, treatment
• Patient-related terms:  patient, adult, child, infant, adolescent, elderly, man/woman

Article-related terms such as  case study  and  case report  are generally considered redundant and may detract from the interest of your title, so use them sparingly (but check the author instructions of the target journal prior to submission).

Clinical Vignette Title Examples:

• “An  unusual   presentation  of primary small lymphocytic lymphoma (SLL) in an  elderly woman”
• “Challenges  in the management of mycotic splenic arteriovenous fistula in a cirrhotic  patient”
• “CREST syndrome: a  rare cause  of chronic upper-gastrointestinal Hemorrhage in  adults”
• “Primary tuberculous dacryocystitis: two  cases mimicking  tumors of the lacrimal sac ”

Case Report Abstract

The abstract must be concise, complete, and comprehensible to readers before they have read the article.

How to Organize an Abstract

1.  background (1-2 sentences).

First, explain why this case is being reported and its novelty or clinical relevance.

2.  Case presentation  (3-6 sentences)

Give a brief description of the patient’s medical and demographic details, their diagnosis, interventions or complications, and the outcomes. Level of detail should be determined by importance to the novelty and outcomes of the case.

3.  Discussion/Conclusion  (1-2 sentences)

Briefly summarize the clinical impact and/or implications of this case and provide suggestions for the clinical area. Emphasize aspects of the case that may have broader implications, suggest precautions that should be taken, or provide interesting topics for future research.

Medical Case Report Abstract Templates

Example #1: a case of injury.

We herein report a case of a [patient age and gender] with an unusual case of  [injury] . The  [injury]  consisted of features typical of  [common features of the injury/disease/disorder] , with additional  [additional features of case, if any] , signifying a  [diagnosis/complications] . Features of this case are discussed together with its implications, including  [implications of case] .  [Additional measures taken—treatment/surgery/etc.]  was undertaken due to  [reason for measures] .

Example #2: A Case of Disease/Disorder

[Disease/disorder]  is a rare condition characterized by  [symptoms] . Its presentation is usually  [sporadic/chronic/acute] . Usually seen in patients who are  [typical demographics of patient] ,  [disease]  presentation in  [this specific category of patient]  is rare. Symptoms at presentation depend on  [parts of body/patient’s environment] . Patients with  [disease/disorder]  may present with  [additional major symptoms] . We herein report a rare presentation of  [disease/disorder]  in a  [patient demographic—age/gender/race/etc.] . who suffered from  [corresponding symptoms or co-morbid diseases] .  [Diagnostics/tests]  revealed  [results of tests/complication] . The patient underwent  [surgery/treatment]  and was given  [drugs/intubation/etc.] . Recovery was  [description of recovery] . In spite of a wide range of therapeutic options for the management of  [disease/disorder]  described in the literature, the efficacy of those available therapies is  [unknown/not well established/open/etc.] .

Wordvice Resources

For more input on how to come up with the perfect title for your report, how to write abstracts for research papers in general, or how to impress the editor of your target journal with the perfect cover letter , head over to the Wordvice academic resources page. And ensure your chances of journal publication with our English editing services , which include Paper Editing and Manuscript Editing Services .

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Each student is required to prepare a teaching case to present to his/her colleagues and the course director. Past examples provided below.

General Diagnostic Case Studies

• Arteriovenous Fistula Secondary to Trauma
• Chylothorax, Cellulitis, Gas Gangrene
• Ectopic ACTH-Secreting Tumor
• Epiphrenic Diverticula
• Incidental Mediastinal Hilar Lymphadenopathy
• Liver Metastasis
• Neurocystercircosis
• Pneumoperitoneum
• Pneumothorax
• Posterior Urethralcutaneous Fistula
• Renal Cysts
• Rocky Mountain Spotted Fever
• Septic Emboli to the Brain
• Submassive Bilateral PE
• Tailgut Duplication Cyst
• Tension Pneumocephalus
• Tracheo-Esophageal Fistula
• Vestibular Schwannoma

Radiology Pathology Correlation Case Studies

• Adenoid Cystic Carcinoma
• Cholangiocarcinoma
• Cryptococcal PNA
• Disseminated Histoplasmosis
• Lung Adenocarcinoma
• Marginal Zone B-cell Lymphoma
• Metastatic Urothelial Carcinoma
• Mixed Clear Cell Papillary RCC
• Ovarian Carcinoma
• Pancreatic Adenocarcinoma
• Squamous Cell Carcinoma of the Lung
• Squamous Cell Carcinoma
• Uterine Leiomyosarcoma
• Cervical Adenosquamous Carcinoma
• Clear Cell Renal Cell Carcinoma
• Esophageal Adenocarcinoma
• Metastic Esophageal Gastrointestinal Stomal Tumor
• Ocular Melanoma with Mets to Liver
• Pancreatic Metatasis
• Papillary Thyroid Carcinoma
• Papillary Thyroid Carcinoma #2
• Renal Transplant Rejection
• Small Cell Lung Cancer
• Urothelial Carcinoma Lung Met
• Yolk Sac Tumor
• Burkitt’s Lymphoma
• Ewing Sarcoma
• Hepatocellular Carcinoma
• Hepatocellular Carcinoma #2
• High-grade Serous Ovarian Carcinoma
• Metastatic Duodenal Adenocarcinoma
• Metastatic Melanoma
• Ovarian Cancer
• Papillary Thyroid Carcinoma #3
• Papillary Thyroid Carcinoma with Nodal Involvement
• Well Differentiated Hepatocellular Carcinoma
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How to write a case study — examples, templates, and tools

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

• Celebrate the customer and make them — not a product or service — the star of the story.
• Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
• Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
• Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
• Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

• Switch from one product or service to another while naming competitors that missed the mark.
• Experience measurable results that are relatable to others in a specific industry.
• Represent well-known brands and recognizable names that are likely to compel action.
• Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

• An engaging headline
• A subject and customer introduction
• The unique challenge or challenges the customer faced
• The solution the customer used to solve the problem
• The results achieved
• Data and statistics to back up claims of success
• A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

• Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
• Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
• Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
• Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
• Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
• Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

• Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
• Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
• Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
• Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
• Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
• Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

• Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
• Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
• Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
• Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
• Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

• Think about a few goals you’d like to accomplish with your content.
• Make a list of successful clients that would be strong candidates for a case study.
• Reach out to the client to get their approval and conduct an interview.
• Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

Caseen - Interactive Clinical Case Platform

How to Make a Medical Case Presentation

Last updated on July 5th, 2023

Effective communication lies at the heart of healthcare services. Whether it’s conveying complex medical information to patients, discussing treatment plans with families, or presenting a medical case to colleagues, the ability to deliver clear, concise, and engaging presentations is vital.

A well-designed presentation template tailored for a Medical Case can significantly enhance the effectiveness of a medical case presentation, offering a structured format that aids comprehension and maintains audience engagement.

This article offers a deep dive into the art of medical case presentations, discussing their importance, the benefits of using a dedicated PowerPoint template, and providing a detailed review of a highly recommended template. So, health professionals, doctors, institutions and consultants working in the healthcare space can create effective Medical presentations.

Understanding Medical Case Presentations

Medical case presentations are a staple in the healthcare industry. They’re used to share patient information, discuss differential diagnoses, and decide on the best course of action for treatment. They form a critical part of healthcare education and interdisciplinary communication, providing a platform for knowledge sharing, problem-solving, and clinical decision-making.

Who Creates Medical Case Presentations?

Medical Case presentations are often created by a wide range of healthcare professionals, including doctors, medical students, nurses, research scientists, and healthcare administrators.

The context and audience can greatly influence the structure and style of the presentation. For instance, a presentation to a room full of medical colleagues may delve deeper into technical details and use more medical jargon, while a presentation to non-medical stakeholders would need to be more simplified and jargon-free.

Key Components of a Medical Case Presentation

A typical medical case presentation includes the patient’s information, presenting complaints, medical history, clinical findings, investigations, diagnosis, treatment, and follow-up. The ability to succinctly present this information in a logical and structured manner is a valuable skill for healthcare professionals, enabling clear communication and efficient decision-making.

How to Prepare the Outline of a Medical Case Presentation? Structuring Your Presentation

Just as with any story, your medical case presentation should have a clear beginning, middle, and end.

• Start by introducing the patient and their presenting complaints.
• Next, delve into the clinical findings, diagnosis process, and the chosen treatment plan.
• Conclude with the patient’s response to treatment and the follow-up plan.

Visual slides can be incredibly helpful, offering a quick and effective way to communicate complex information. This is where a good PowerPoint template can be invaluable, especially those created by professional presentation template designers, including metaphors, illustrations, infographics and a wide range of slide layouts for medical presentations.

Benefits of Using a Medical Case PPT Template

Using a PowerPoint template for your medical case presentations offers several benefits versus starting a Medical presentation from scratch. Here are three reasons:

• First, it promotes efficiency by providing a ready-made structure, saving you the time and effort of designing each slide from scratch.
• Second, it ensures consistency, lending a professional look to your presentations.
• Lastly, it enhances clarity by providing a predictable and logical flow, which can greatly improve your audience’s understanding and retention of information.

A 100% editable Medical Case PPT Template

One highly recommended template for medical case presentations is the Medical Case Study PowerPoint Template provided by SlideModel. This medical PPT template offers a range of layouts designed specifically for medical presentations, each catering to different parts of the case presentation.

For example, it has separate slide layouts for presenting patient information, medical history, clinical findings, and so on. Each slide has been designed keeping in mind the unique needs of that section, with clear headings, bullet points, and spaces for visual aids.

This Medical Case Presentation template features the following slides:

• Cover slide with Medical Case Study
• 2 Agenda slides with different layouts
• Who we are slide
• Case study slide
• Problem statement slide
• Solution slide
• Results slide
• Timeline with ECG diagram (Heart rhythm)
• Thank you slide

The template is also customizable, allowing you to adjust colors, fonts, and graphics to match your specific needs or institutional branding.

Delivering an effective medical case presentation is no small feat, but with the right tools and strategies, it becomes much more manageable. Using a Medical Case PowerPoint template for your medical case presentations can save you time, enhance your professionalism, and boost clarity.

With careful planning, a clear structure, and a strong PowerPoint template, you can transform your medical case presentations from good to great. Remember, the goal is not just to share information, but to do so in a way that engages your audience and promotes clear understanding. Happy presenting!

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• AI Case Study Generator

Generate professional and engaging case studies effortlessly with our free AI Case Study creator. Simplify the process and showcase your success.

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Case Study Generator

Unlock the power of our case study creator tool—Generate compelling case studies effortlessly with our creator and captivate your audience. With just a few clicks, our smart technology helps you understand data, find trends, and make insightful reports, making your experience better and improving your SEO strategy.

What is a Case Study

A case study is like a detailed story that looks closely at a particular situation, person, or event, especially in the business world. It's a way to understand how things work in real life and learn valuable lessons. For instance, if a business wanted to figure out how another one became successful, they might study that business as a case study.

Let's say there's a small company that started selling handmade products online and became successful. A case study about this business could explain the challenges they faced, the strategies they used to grow, and the results they achieved. By reading this case study, other businesses could learn useful tips and apply them to their situations to improve and succeed.

7 Tips For Writing Great Case Studies

• Pick a Familiar Topic: Choose a client or project that your audience can relate to. This makes it easier for them to see how your solutions might work for their situations.
• Clear Structure: Start with a concise introduction that sets the stage for the case study. Clearly outline the problem, solution, and results to make your case study easy to follow.
• Engaging Storytelling: Turn your case study into a compelling narrative. Use real-world examples, anecdotes, and quotes to make it relatable and interesting for your audience.
• Focus on the Problem: Clearly define the problem or challenge your case study addresses. This helps readers understand the context and sets the foundation for the solution.
• Highlight Solutions: Showcase the strategies or solutions implemented to overcome the problem. Provide details about the process, tools used, and any unique approaches that contributed to the success.
• Optimize for SEO: By incorporating your case study into a blog post using a blog post generator, you enhance its visibility and reach. This, in turn, improves the search engine rankings of your blog post, attracting more organic traffic.
• Quantify Results: Use data and metrics to quantify the impact of your solutions. Whether it's increased revenue, improved efficiency, or customer satisfaction, concrete results add credibility and demonstrate the value of your case study.

What is a Case Study Creator

A free case study generator is a tool or system designed to automatically create detailed case studies. It typically uses predefined templates and may incorporate artificial intelligence (AI) to generate comprehensive analyses of specific situations, events, or individuals.

This tool streamlines the process of crafting informative case studies by extracting key details, analyzing data, and presenting the information in a structured format.

Case study generators are valuable for businesses, students, or professionals seeking to efficiently produce well-organized and insightful case studies without the need for extensive manual effort.

Benefits of Using Case Study Generator

In today's competitive landscape, showcasing your product or service successes is vital. While case studies offer a compelling way to do this, starting from scratch can be time-consuming. That's where case study generators step in, providing a robust solution to streamline the process and unlock various advantages.

• Easy and Quick: A case study generator makes it simple to create detailed studies without spending a lot of time. It's a fast and efficient way to compile information.
• Accessible Online: As an online case study generator, you can use it from anywhere with an internet connection. No need for installations or downloads.
• Free of Cost: Many case study creators are free to use, eliminating the need for any financial investment. This makes it budget-friendly for businesses or individuals.
• AI-Powered Insights: Some generators use AI (artificial intelligence) to analyze data and provide valuable insights. This adds depth and accuracy to your case studies.
• Save Time and Effort: Generate a polished case study in minutes, automating tasks like data analysis and content creation. This frees up your time to focus on other aspects of your business.
• Enhance Quality and Consistency: Case study creators offer templates and AI-powered suggestions, ensuring your studies are well-structured and visually appealing. Consistent quality strengthens your brand image.
• Improve Brand Awareness and Credibility: Sharing case studies on your platforms increases brand awareness and builds trust. Positive impacts on others establish you as a credible provider.
• Boost Lead Generation and Sales: Compelling case studies build trust and showcase your value, attracting leads and converting them into customers, ultimately boosting your sales.
• Increase Customer Engagement and Loyalty: Case studies provide insights into your company, fostering deeper connections, increasing engagement, and promoting long-term loyalty.
• Improve Your Writing Skills: Free AI Case study generators act as learning tools, offering guidance on structure, content, and storytelling. Studying generated drafts refines your writing skills for crafting impactful case studies in the future.

How AI Case Study Generator Works

An online case study generator works by leveraging artificial intelligence algorithms to analyze and synthesize information, creating comprehensive case studies. Here's a simplified explanation of its functioning:

Data Input:

Algorithm analysis:, content generation:, language processing:, who needs a case study creator.

Anyone looking to create informative and detailed case studies can benefit from using an online case study generator. This tool is useful for

Businesses:

Professionals:, individuals:, marketing professionals:, researchers:, why opt for our case study creator.

Are you on the lookout for a top-notch case study generator that combines outstanding features with user-friendliness, all at no cost and without the need for registration? Your search ends here. Our AI-driven case study generator is the ideal solution for you. Here's why you should choose our tool:

Craft Case Study in 50+ Languages:

Incorporate keywords in case study:, user-friendly interface:, 100% free, no registration:, 20+ diverse tones for versatile styles:, how much does your case study creator cost, do i need any writing experience to use a case study generator, what types of case studies can i create with a case study creator, what are some common mistakes people make when creating case studies.

• Not focusing on the benefits to the reader.
• Not using data and results to support their claims.
• Not telling a compelling story.
• Not using visuals effectively.
• Not promoting their case study.

Can I customize the generated case study?

Is the generated content unique.

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Free Online Case Study Generator

Captivate your clients by highlighting your company's solutions, and get valuable insights to improve your business strategy with Venngage's case study templates.

Create a case study report that looks compelling and converts leads without any design experience. Showcase real success stories and challenges that your products and services helped to solve. Join over 40,000 businesses in using Venngage as a marketing solution.

Design from one of our case study templates

Choose from hundreds of case study templates. see all case study templates, design professional case studies for meetings, and negotiations.

Create your own case studies to share compelling success stories. Showcase products, strategies, and tactics that had made your clients grow. You don't need any design experience! All of our case study template designs are created in-house by professional designers.

You don't need to be a designer to create a professional-looking case study infographic, or in-depth, multi-page reports. Pick from our library of easy-to-edit case study templates.

Get access to high-quality stock photos and choose from over 40,000+ icons and illustrations to use. Venngage also offers a wide variety of chart and data visualization widgets that you can customize.

Want to incorporate your brand's identity? We've got you. My Brand Kit feature lets you upload your company logos, fonts, and colors. Perfect to stand out in your presentation!

Get your team involved when creating case studies. Real-time collaboration allows you to provide feedback and apply changes creating a great design in minutes.

How to create a case study in 5 easy steps:

Showcase your challenges to elevate your brand with ease

Customizable Templates

No design experience? No problem! Our stunning template designs will make your data analysis look great without even trying.

User-Friendly Editor

Easily visualize and present complex case study examples with Venngage editor. Use our Smart features to quickly add or remove shapes, lines, and branches with a single click.

Access Stunning Photography

A case study report is more engaging and impressive when you use Venngage's library of 3 million stock photos. Professional and royalty-free.

Data Visualization

With Venngage's free case study creator, you can add data collected from a Google Sheet or CSV, and the chart automatically populates the data.

24/7 Customer Support

Experiencing issues? Have questions about using a feature or need advice? Our support team is available around the clock.

My Brand Kit

Build your brand through consistency. My Brand Kit lets you incorporate your branding into every asset you design in Venngage.

Customize Venngage's Case Study Templates

• Choose your favorite design from the templates library. We have an extended gallery of layouts you can work on. Just organize your qualitative and quantitative data, add customizable graphs, icons and images, set your brand identity, and start creating a comprehensive case study report.
• Use illustrations, icons and photos: Case studies ought to be visually engaging and inviting. That's why Venngage lets you access 40K+ icons and beautiful illustrations, impressive stock photos, and customizable charts and graphs.
• Create branded content without any design help: Branded case studies help your brand really stand out. They're an excellent form of lead generation and branding building. Showcase your expertise and real-life success stories that will win over your readers.

Collaborate with team members and stakeholders in real-time

• Replace online meetings, email threads, chats, or messages by simply clicking "Share" from the editor to send a private link to your peers.
• Share your designs, so people can work together and make adjustments to achieve the perfect showcase for your strategies.
• Work better together. Provide feedback, share expertise, and have insights for a perfect process mapping design.

Download and share your case study design with a click

• Download your document as a PDF or Interactive PDF (to use hyperlinking).
• To print your document, apply print bleeds in the editor and then download it as a PDF.
• Share your completed design using a share link - no need to download a single thing.

Great features that make your report stand out

• My Brand Kit lets you instantly apply your branding to any template design, saving you hours of time and effort.
• Access Pixabay, Pexels, and other libraries for impressive stock photos from around the world - for free.
• Hundreds of font options and styles to suit your design preferences. You can also request fonts we don't have to maintain your brand look.

How do I sign up for Venngage's case study creator?

To start using Venngage's free case study creator, sign up for free using your email, Facebook or Gmail account. Once you create an account you can choose which template to get started with and start editing in the online editor.

How do I write a case study?

The easiest way to write a case study is to get started with a template. This provides you with a pre-set cover page and table of contents; a variety of page layouts to work with; and a picture of how to organize content, add designs and break up text. A case study is not a technical document that needs to be structured in a specific and formal way. You can get creative but focus on making your content clear and easy to understand.

What's an example of a case study?

Case studies, in business and marketing, are stories of success achieved through a product or service. The product can even be a strategy or framework that was pioneered by an industry thought leader. Many brands publish case studies on their website to share how their clients see tremendous value in using their products. The case study essentially chronicles the entire client journey from having a problem, to finding the solution, and the outcome of that solution.

Try Venngage's Case Study Creator today. Sign up for free!

Get started with our case study templates:

Business case study, content marketing case study, lead generation business case study, social media case study.