marketing research company philippines

Discover why the top global brands trust Kadence

Our Philippines office

We are a leading market research agency in the Philippines.

Made up of over 7,000 islands, the Philippines is a diverse and complex market. We help brands understand how to win in the country, deepening their understanding of Filipino consumers so they can develop products, services and comms that meet their needs.

From our base in Manila, we can conduct market research across the entire country. This means we’re also able to act as a fieldwork partner, helping organisations reach respondents across the Philippines.

We are consistently recognised as one of the top market research agencies globally

Innovation of the Year Finalist — The AURAs, 2021

Market Research Agency of the Year Winner – Gold — Agency of the Year Awards, 2021

Consultant of the Year Winner – Gold — Agency of the Year Awards, 2021

Consultant of the Year Winner — Agency of the Year Awards, 2020

Market Research Agency of the Year Finalist — Agency of the Year Awards, 2020

Market Research Supplier of the Year Winner — Marketing Research & Insight Excellence Awards – 2019

Market Research Agency of the Year Winner — Agency of the Year Awards, 2019

Global Agency of the Year Highly Commended — Market Research Society Awards, 2019

Best Training and Development Highly Commended — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone) Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face) Finalist — Market Research Society's Operations Awards – 2019

Meet Our Senior Team

Iris Lorenzo

Iris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.

Mary Ann Lamigo

Mary Ann has 14 years of experience in the market research industry. She’s a client servicing and project management specialist and has managed a vast array of research studies across many industries. With a deep understanding of different market research techniques – spanning the operational aspects to data processing and data analytics – your research project is in safe hands.

Patrick Dailey

Patrick has a diverse experience in information technology, security, and analysis. His investigation and analyst background transitioned to business intelligence practice, big data analytics, risk assessments, and environmental impact analysis as it relates to market entry, with a special focus on technology companies. He assists North American and European companies looking for market opportunities in the Asia-Pacific region, as well as Asia-based companies looking to understand the competitive landscape in the United States.

Karlo Angelo Lazaro

Karlo has almost a decade of experience in the market research industry. He’s a quantitative specialist with specific expertise on brand health tracking, ATUs and UAI studies. He’s also experienced working with a variety of clients – big and small, local and regional – so he’s adept in delivering quality service dependent on client’s needs.

Mark Lever Dela Cruz

Lever has extensive experience in market research with almost 8 years in the industry. He’s a qualitative specialist with expertise on FGDs and has a background in brand health tracking studies. He has diverse experience in project management, planning, people management, and fieldwork technical direction for both quantitative and qualitative projects. He was able to establish a good working relationship with the clients in different industries, locally and internationally.

Marvin Cris Torre

Marvin has over a decade of experience in the market research industry. Started his career in data processing, then moved to project management and eventually joined the end client. He was exposed to brand health tracking studies and consumer insights. He’s been a specialist considering his strong background in different aspects of market research.

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

Market research services

We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.

Customer and market understanding

We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.

New product development research

We partner with brands to develop winning products, from concept development right through to pricing research.

Brand and advertising research

We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.

Online and offline fieldwork services

We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.

Insight activation

Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.

Our location

Kadence International – Philippines

Office P 29th Floor Robinsons Cyberscape Gamma Topaz Road Ortigas Center Pasig City Metro Manila Philippines

+639176308970

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

How to conduct online research in the Philippines.

Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]

Which behaviors will stick and which will subside in a world without restrictions? Report

It’s inevitable that we’ll see lasting behavioural change as a result of COVID-19. This report explores which of the behaviours adopted during the pandemic will stick and which will disappear once restrictions come to an end.

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Helping brands uncover valuable insights.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need. Senior Marketing Executive Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from. Sales & Marketing Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies. General Manager PR -Internal Communications & Government Affairs Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them. Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later. Customer Intelligence Director Wall Street Journal

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Top Market Research Companies in the Philippines

13 Companies

0 Leaders 13 Contenders

List of the Top Philippines Market Research Firms

Clutch leaders matrix.

Rollover to see company insights or click a company below for more details.

How the Leaders Matrix Works

A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size. Learn More

Focus (x-axis)

Focus accounts for a company’s specialization within a certain service.

Ability to Deliver (y-axis)

Ability to Deliver considers three criteria:

• Client feedback and reviews
• Work experience and previous projects
• Market presence and reputation in the industry

Contenders Breakdown

Prestige market research services co..

• Min. project size " > Undisclosed
• Avg. hourly rate " > Undisclosed
• Employees " > 50 - 249
• Location " > Pasig, Philippines

Ability to deliver considers client feedback and reviews, work experience and previous projects, and market presence and reputation in the industry. Learn more " > Ability to deliver

• 0 Clients & Experience
• 4.6 Market Presence

Allocation of expertise by % " > Service focus

• 100% Market Research

Kadence International - Philippines

• Min. project size " > $1,000+
• Employees " > 10 - 49
• 5.8 Market Presence
• 40% Market Research

Business Planners-Philippines

• Min. project size " > $5,000+
• Avg. hourly rate " > $100 - $149 / hr
• Employees " > 2 - 9
• Location " > Makati, Philippines
• 1.8 Clients & Experience
• 5.2 Market Presence
• 35% Market Research

SYNERGY Market Research + Strategic Consultancy

• 0 Market Presence

Thinkscape Research

• Location " > Mandaluyong, Philippines

I-View Inc.

One outsource.

• Employees " > 250 - 999
• 6.3 Market Presence
• 10% Market Research

Organic Intelligence Inc.

• Avg. hourly rate " > $25 - $49 / hr
• Location " > Quezon City, Philippines
• 25% Market Research

HomeSourced Inc

• Avg. hourly rate " > < $25 / hr
• Location " > Mandaue, Philippines

White Monkey Digital Lab

• Location " > Santa Rosa, Philippines
• 0.6 Clients & Experience

CULT: Marketing and Communications

• Avg. hourly rate " > $50 - $99 / hr
• Location " > Parañaque, Philippines

Business Asia Consulting

• 20% Market Research

Featured providers are paying to advertise in this location and may not have an office based here. However, they can still likely meet your service needs in this location. " data-tooltip-position=".featured-listings__info-icon" data-tooltip-props="top-center large"> What are Featured Providers?

Map and Fire

• Avg. hourly rate " > $150 - $199 / hr
• Location " > Torrance, CA

Allocation of expertise by % " > Services provided

• 50% Market Research
• 50% Branding

Brand Strategy for Medical Spa

5.0 - Map & Fire has helped a medical spa develop a new brand strategy. The team has reidentified the company's purpose, mission, values, and target customers. They've also refined the brand colors, Read more

• Reviews mention "open to feedback"
• Reviews mention "creative"
• Reviews mention "team players"
• Reviews mention "accommodating"
• Min. project size " > $10,000+
• Location " > Seattle, WA
• 80% Market Research
• 20% Marketing Strategy

Market Research for Advertising & Marketing Co

5.0 - PlanBeyond has helped recruit moderators and participants for an advertising and marketing company. The team has guided the client through the process. Read more

• 4.9 out of 5.0 rating for cost
• Reviews mention "great team"
• Reviews mention "understands the needs of their clients"
• Location " > London, England
• 60% Market Research
• 20% Branding
• 10% Business Consulting Marketing Strategy " > +1 service
• 10% Marketing Strategy

Research for Communications Consultancy

5.0 - Vision One has researched underrepresented communities' perceptions of violence against women and girls for a communication consultancy. They perform interviews and help design a campaign against Read more

• Reviews mention "puts the customer first"
• 4.8 out of 5.0 rating for cost
• Reviews mention "helpful"

Not yet reviewed

Prestige Market Research Services provides end-to-end Market Research Solutions to companies and organizations worldwide. From Business, Consumer and Survey research to high-end decision support Read more

• 20% Transcription Business Consulting Financial Consulting " > +2 services
• 10% Business Consulting
• 10% Financial Consulting

Kadence Philippines is a full service, Market Research company in the Philippines. It is part of the Kadence International Business Research Inc. Group that has offices in the US, UK, China, India, Read more

• Min. project size " > $25,000+
• Location " > San Francisco, CA

Customer Persona Marketing for Consumer Goods Company

5.0 - Antedote provided expert assistance to a consumer goods company to help define their target customer's persona. The goal of the collaboration was to find more ways on how to connect with their Read more

• 4.7 out of 5.0 rating for cost
• Reviews mention "transparent"
• Reviews mention "communicative"
• Very responsive
• Location " > Miami, FL
• 15% Market Research
• 25% UX/UI Design
• 20% Product Design Branding Pay Per Click Search Engine Optimization Web Development " > +4 services
• 10% Branding
• 10% Pay Per Click
• 10% Search Engine Optimization
• 10% Web Development

Market Research for Project Management & Consulting Company

5.0 - A project management and consulting services company hired WANDR to help with R&D for an end-client project. The team worked on market research. Read more

• Reviews mention "professional"
• Reviewed 4 times in the past 6 months

Future Market Insights

• Location " > Pune, India
• 40% Business Consulting

Market Research for Energy, Chemical & Resource Company

5.0 - Future Market Insights provided market research services for an energy, chemical, and resource company. The team researched the global solar pumps market, including demand, supply, and price Read more

• 4.6 out of 5.0 rating for cost
• Reviews mention "flexible"
• 10% Financial Consulting Commercial Financing Commercial Property Management Marketing Strategy " > +3 services
• 5% Commercial Financing
• 5% Commercial Property Management
• 5% Marketing Strategy

Business Planners is a Philippine-based Business Consultancy Firm that provides precise and detailed services for the Philippine's business community. Our company's expertise is into the development Read more

Build a Project Brief in minutes

Answer a few guided questions so we can collect your project requirements. Then, you’ll receive a custom project brief you can send to multiple service providers for quotes.

We are a full-service market research and data analytics company providing not just the 'whats' but also the 'so whats' and the 'now whats' of researches done. - We provide end-to-end market Read more

Thinkscape Research believes that market research is an evolving industry, always changing to meet the demands of consumers and businesses.   Thinkscape Research believes that data is dynamic, Read more

I-View also takes pride in its traditional values of forming partnerships with clients in order to provide reliable, timely, and actionable data and offer value-for-money services. It has assembled Read more

• 25% Recruitment Process Outsourcing
• 20% Back Office Outsourcing Customer Service Outsourcing Business Consulting HR Outsourcing Other Digital Marketing " > +4 services
• 15% Customer Service Outsourcing
• 10% HR Outsourcing
• 10% Other Digital Marketing

One Outsource Direct Corp, or OODC, is a leading business process management outsourcing company based in the Philippines. Since 2003, OODC has been building reliable teams and processes for Read more

• Location " > Henderson, NV
• 50% Marketing Strategy

Market Research for Wholesale Coffee Supplier

5.0 - Schaefer conducted market research to quantify US demand for a wholesale coffee supplier's product. This involved conducting a survey and qualitative interviews and providing a report with data Read more

• Reviews mention "results-oriented"
• Reviews mention "experienced"
• Reviews mention "unique expertise"

First Point Communications

• Location " > Ensenada, Mexico
• 40% Sales Outsourcing
• 20% Content Marketing Direct Marketing Back Office Outsourcing " > +2 services
• 20% Direct Marketing
• 10% Back Office Outsourcing

Lead Generation for Telecommunications Company

5.0 - First Point Communications generates leads for a telecommunications company. The vendor mainly provides cold calling services for them. Read more

• Reviews mention "high-quality work"
• 5.0 out of 5.0 rating for cost
• Reviews mention "collaborative"
• Reviews mention "hard working"
• 25% Marketing Strategy
• 15% Corporate Training & Coaching Branding Event Marketing Graphic Design Business Consulting " > +4 services
• 10% Event Marketing
• 10% Graphic Design
• 5% Business Consulting

We are an ideas and solutions house. A think tank. A team of diverse and unique creative thinkers, discoverers, explorers, strategists, coaches. We are in the business of providing marketing Read more

• 10% Accounting
• 10% Back Office Outsourcing Business Consulting Call Center Services Customer Service Outsourcing Graphic Design Product Design Sales Outsourcing Video Production " > +7 services
• 10% Call Center Services
• 10% Customer Service Outsourcing
• 10% Product Design
• 10% Sales Outsourcing
• 10% Video Production

HomeSourced is a company that helps businesses find the right people to succeed. We started by offering solar proposal services and then expanded to staffing and management. With 35 years of Read more

• 25% Search Engine Optimization
• 20% Social Media Marketing Branding Web Design Content Marketing Graphic Design Advertising Affiliate Marketing Digital Strategy Video Production Logo Other Digital Marketing " > +10 services
• 10% Web Design
• 5% Content Marketing
• 5% Graphic Design
• 3% Advertising
• 3% Affiliate Marketing
• 3% Digital Strategy
• 3% Video Production
• 1% Other Digital Marketing

We're Monkey — problem-solvers, storytellers, artists, conceptual thinkers, and those who enjoy good humor. We take pride in providing out of the jungle creative ideas, well thought out branding Read more

• 20% Advertising
• 15% Graphic Design Social Media Marketing Event Management Public Relations Web Design Digital Strategy UX/UI Design " > +6 services
• 15% Social Media Marketing
• 10% Event Management
• 10% Public Relations
• 5% Digital Strategy
• 5% UX/UI Design

CULT is a marketing and communications firm that goes beyond human behavior and deep into how the human mind works. Injecting harmony in campaigns, striking a balance between marketing and Read more

• 25% Business Consulting
• 20% Accounting Commercial Financing HR Consulting HR Outsourcing Recruiting " > +4 services
• 10% Commercial Financing
• 10% HR Consulting
• 5% Recruiting

Founded in 2000, Business Asia Consulting is a professional consultancy firm that provides an end to end service for those who want to set up a business in the Philippines. We provide legal, Read more

• 50% Business Valuation Services
• 25% Funding & Investment

ISS ESG is the responsible investment arm of Institutional Shareholder Services Inc., the world’s leading provider of environmental, social, and governance solutions for asset owners, asset Read more

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Market Research Companies in Philippines

Are you searching for reliable market research companies in the Philippines? While market research helps you understand how your consumer behaves, it also equips you with insights that help you expand your business territory and capture new market opportunities. To help you find such reliable experts in the industry, GoodFirms has prepared the below list of marketing research firms in the Philippines. With this list, you will find the most dependable analysis to fairly assess the top market research companies in the Philippines and make the perfect business decision. Thumb through this record of premier firms and find the best market research agency in the Philippines for your business.

• Most Reviews

Top Market Research Companies in Philippines | List of Marketing Research Firms Philippines

Synergy Market Research

Synergy is a company visionary research company that provides evidence-based strategic inputs for better decision-making for business growth and digital transformation needs.

Prestige Market Research Services

Prestige Market Research Services is a results-oriented Market Research Outsourcing Company based in the Philippines, providing end-to-end Market Research Solutions to companies and organizations worldwide. From Business, Consumer and Survey research to high-end decision support data ... read more about Prestige Market Research Services

Thinkscape Research is a full-service market research agency founded in February 2015 by researchers who are passionate to give their best work, excited to see something new and driven to change the world for the better.

Our offices are managed by Asian researchers. So we understand the nuances of Asian consumers to a greater depth. We can better articulate the complexities of the Chinese’s great potential, the Korean’s dynamic spirit, the ... read more about Acorn

Market Research

Field Market Research a team under M Channel Digital Media aspires to help business entities develop a full and comprehensive understanding of the Philippines in terms of trade, markets, and economic growth by means of doing face-to-face ... read more about Market Research

RLR Research & Analysis

RLR Research & Analysis started as RLR MJL Marketing Research in July 2013. The company, led by 2 individuals, has been growing and continuously promoting the value of market research in making sound and logical business decisions.

ADT Market Research Services (ADT MRS) is a sole proprietor company founded in February 2005 by Aurora Danga Tamondong. It provides field personnel and tabulation services along with other requirements related to the conduct of market ... read more about ADT

  In 1974, we were babies in a newborn industry. Twelve people with one client. We've grown a lot in 45 years. Now, we're known as one of the leading custom research companies in the ... read more about PSRC

BrandComm Asia

BrandComm Asia is one of the leading PR and marketing solutions agencies in the Philippines. We have been operating for almost a decade now, providing communication and creative services that integrate public relations, media and influencers, social ... read more about BrandComm Asia

360 Digital Agency

We are a Philippine-based full service digital agency. We are passionate about changing the world, one business at a time. We believe that digital integration is the future, and it has become a critical component ... read more about 360 Digital Agency

Outsource SEO Philippines Ltd. Co.

Digital marketing company that offers white label solution of web designs, PPC management, conversion rate optimization, email marketing, content marketing, mobile app promotion, social media marketing and search engine optimization commonly known as SEO. The ... read more about Outsource SEO Philippines Ltd. Co.

ExaWeb Corporation

A full service SEO company Our team develops effective digital marketing strategies for forward-looking companies, whether small and medium enterprises (SMEs) or large enterprises. We have a successful track record in improving search engine rankings ... read more about ExaWeb Corporation

Search Engine Hub

We are a Talisay, Cebu-based agency specializing in local SEO services for clients in Cebu, the Philippines, Australia, the UK, and the US. Our goal is to enhance the online visibility of businesses in various ... read more about Search Engine Hub

Addmore Outsourcing

We ADDMORE value to your business. Our teams are designed with your business in mind. With efficiency at the heart of what we do, our employees and processes are dedicated to assisting your business regardless of ... read more about Addmore Outsourcing

Axadra is a Digital Process Outsourcing partner providing SEO, PPC, social media, content and other digital marketing services to help businesses with their digital growth. Learn more about us on our website

Qadra Studio

Qadra Studio is a web and design agency based in Manila, Philippines, with clients both locally and abroad. We believe that great intuitive and intentional design has the power to elevate experiences, start conversation, and ... read more about Qadra Studio

Web Design Davao

At Web Design Davao, we are passionate about creating professional websites that leave a lasting impression on your audience. We understand that your website is the digital face of your brand, and we work closely ... read more about Web Design Davao

Curious Kind Studio

Curious Kind is a global, remote design studio made up of a community of artists and explorers bonded by our relentless curiosity, passion for the arts, and thirst for innovation and discovery. We are dedicated ... read more about Curious Kind Studio

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Top 10 Market Research Companies in the Philippines

• Market Research
• Philippines

The Best of September 2024

Looking for a top market research company in the philippines.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Philippines. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Philippines Market Research Agencies

Featured providers

Aryo Consulting Group

Service Excellence

Would Recommend

• Min. Project Size "> $10,000+
• Company Size "> 2 - 9 employees
• Location "> Boston, MA
• Consumer products & services " >
• Financial services " >
• Government " >
• Medical " >
• Hospitality & leisure " >
• Manufacturing " >
• Min. Project Size "> $25,000+
• Company Size "> 10 - 49 employees
• Location "> San Francisco, CA

Antedote is a strategic innovation and insight consultancy in San Francisco and London, United Kingdom. Founded in 2014, they have about 8 employees that serve enterprise and midmarket clients in a wide variety of industries. Services include business consulting and market research.

• Food & Beverage " >
• Information technology " >
• Legal Cannabis " >

SYNERGY Market Research + Strategic Consultancy

Not yet reviewed.

• Min. Project Size "> Undisclosed
• Location "> Makati, Philippines

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

Thinkscape Research

• Location "> Mandaluyong, Philippines

Prestige Market Research Services Co.

• Company Size "> 50 - 249 employees
• Location "> Pasig, Philippines
• Automotive " >
• eCommerce " >
• Education " >
• Politics " >
• Real estate " >
• Telecommunications " >

I-View Inc.

Business planners-philippines.

• Min. Project Size "> $5,000+
• Business services " >

Kadence International - Philippines

• Min. Project Size "> $1,000+
• Advertising & marketing " >
• Supply Chain, Logistics, and Transport " >

One Outsource

• Company Size "> 250 - 999 employees

Organic Intelligence Inc.

• Location "> Quezon City, Philippines

HomeSourced Inc

• Location "> Mandaue, Philippines
• Energy & natural resources " >

Business Asia Consulting

White monkey digital lab.

• Location "> Santa Rosa, Philippines

CULT: Marketing and Communications

• Location "> Parañaque, Philippines

Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

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B2B Research - General

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Business-to-Business

CX - Customer Experience

Chemical Industry

Construction Industry

Consumer Research - General

Consumer Services

Customer Loyalty / Value

Customer Satisfaction

Doctors / Physicians

East Asia & China

Electronics

Executives / Professionals

Focus Group Recruiting

Full Service

General - Healthcare

Global Capabilities

Hospitals / Nursing Homes

IT Professionals

Industrial & Manufacturing

International Consumer Market Research

Manufacturing / Machinery

Market & Competitive Intelligence

Medical / Health Care

Multi-Country Studies

Mystery Shopping

North America

Online - Qualitative

Pharmaceutical - Prescription Medicines

Professionals / Executives

Qualitative Research

Quantitative Research

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Secondary Research / Desk Research

Southeast Asia & India

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Featured expert

IM Industrial LLC (Branch)

IM Industrial is capable of conducting research in various fields in B2B and B2C, covering a wide range of areas.

Why choose IM Industrial LLC (Branch)

Qualitative/Quanitative

B2B and B2C

Focus Group Discussion

Global Capability

Wide Industry Coverage

Learn more about IM Industrial LLC (Branch)

Makati, Philippines

SOCIAL MEDIA

Strategic Research and Development Center Inc.

STRAND-Asia caters full-service marketing research, consulting, software marketing and training.

Learn more about Strategic Research and Development Center Inc.

Pasig City, Metro Manila , Philippines

Kadence International - Philippines

A leading, full service Market Research company in the Philippines, Kadence International provides B2B and B2C services from Data Collection, Insight

Why choose Kadence International - Philippines

Global Boutique

International Reach

27 years of experience

MRS Multiple Awardee

Covers > 50 industries

Learn more about Kadence International - Philippines

Taguig City, Philippines

Cogencia Consulting Inc.

Cogencia is a full-service research company with a strong focus on the Asian markets. We conduct both face-to-face and remote research methodologies.

Why choose Cogencia Consulting Inc.

One-stop Shop

Stringent QA Process

Reliable and Ethical

Value Driven Organization

Young Energetic Team

Learn more about Cogencia Consulting Inc.

Gabay Research Philippines Inc.

Shape the future through insight. Gabay provides end-to-end market research that helps businesses make smarter decisions.

Why choose Gabay Research Philippines Inc.

Committed. Client-first.

Highly involved experts.

Adaptive and progressive.

Quality-focused.

Learn more about Gabay Research Philippines Inc.

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Market Research in the Philippines

The Philippines is one of the most important countries in Southeast Asia. It has always been a confluence of East and West, as reflected in its varied cultural influences, languages, and economic ties. With a population pushing past the 100 million mark and an economy that’s shown consistent growth in the past decades, the Philippines presents an enticing prospect for businesses globally. 

… But to make the most of these opportunities, it’s vital to undertake market research in the Philippines, given the nation’s unique socio-cultural dynamics and diverse regional markets.

What Are the Benefits of Conducting Market Research in the Philippines?

Executing thorough market research in the Philippines offers an array of advantages for businesses aiming to establish or expand their footprint in this vibrant Southeast Asian market. These benefits include:

• Risk Mitigation: Awareness of local challenges, potential regulatory hurdles, and market dynamics helps businesses make informed decisions, thereby reducing the risks associated with entering a new market. By understanding Filipino consumer behaviors, companies can craft marketing campaigns that resonate more deeply, ensuring a higher ROI.

• Product Localization: The Philippines often requires product tweaks to meet local tastes and preferences. Market research facilitates this localization process. By understanding the local consumers’ values, preferences, and pain points, businesses can foster deeper relationships and loyalty.

• Informed Investment Decisions: Investors can assess the viability of various sectors, identify emerging industries, and determine potential returns based on comprehensive market insights. Insights derived from market research empower businesses with a clearer understanding of the competitive landscape, enabling them to identify gaps and seize opportunities.

• Future Growth Forecasting: By identifying trends and understanding the evolving market dynamics, businesses can anticipate future growth areas and adjust their strategies accordingly.

Key Industries in the Philippines

The Philippines boasts a dynamic economic landscape with several growing industries. These are some of the main industries to consider when conducting market research in the Philippines: 

• Business Process Outsourcing (BPO): The Philippines is one of the global leaders in the BPO sector, providing services ranging from customer support and back-office tasks to high-end services like analytics, software development, and financial advisory.

• Agriculture: As a tropical country, the Philippines has a strong agricultural sector, with major products including rice, sugarcane, coconuts, bananas, and pineapples. It’s one of the world’s top coconut oil producers according to market research in the Philippines.

• Tourism: With its pristine beaches, scenic landscapes, and rich history, tourism is a significant contributor to the Philippine economy. Popular destinations like Boracay, Palawan, and Cebu draw millions of international tourists yearly.

• Real Estate and Construction: The growth in the BPO sector and the increasing urbanization have fueled demand for residential and commercial properties, leading to a surge in the real estate and construction industries.

• Mining and Natural Resources: The Philippines is rich in mineral resources, with significant deposits of gold, nickel, copper, and chromite. However, this industry faces environmental and regulatory challenges that businesses can overcome with market research in the Philippines.

• Finance and Banking: With increasing financial inclusion, innovations like digital banking, and remittances from Overseas Filipino Workers, the finance and banking sector remains robust.

Main Tourist Attractions and Cities in the Philippines

When it comes to market research in the Philippines in the realm of tourism, it’s undeniable that the country has carved out a reputation as one of the world’s most desired travel destinations. Let’s explore some of the main tourist places that have put the Philippines on the global travel map:

• Boracay: Known for its powdery white-sand beaches and vibrant nightlife, Boracay is a tropical paradise for both relaxation and entertainment. After a brief closure for environmental rehabilitation, the island reopened with stricter regulations to ensure sustainable tourism.

• Palawan: Often regarded as the “Last Frontier” of the Philippines, Palawan offers breathtaking landscapes, from the turquoise waters of El Nido to the underground river in Puerto Princesa, a UNESCO World Heritage Site.

• Cebu: Beyond its urban allure, Cebu boasts historical sites, waterfalls, and white sand beaches. It’s also the gateway to neighboring attractions like the sardine run in Moalboal and the whale sharks of Oslob.

• Manila: The capital city presents a mix of the old and the new, with sites like Intramuros, Rizal Park, and contemporary malls and entertainment hubs.

• Vigan : A UNESCO World Heritage Site, Vigan is a testament to the Philippines’ colonial history, with well-preserved Spanish-era structures and cobblestone streets.

Our Current Market Review and Recommendations

We believe that the Philippines offers a diverse and dynamic market with significant potential for growth, particularly in industries such as business process outsourcing (BPO), technology, and tourism. The country’s young and tech-savvy population, combined with its strategic location in Southeast Asia, makes it an attractive destination for businesses looking to expand. We recommend conducting thorough market research in the Philippines to understand the various consumer behaviors and industry trends that can help guide your business decisions.

One of the Philippines’ unique features is its strong emphasis on the service sector, particularly BPO and remittances from overseas workers. These sectors play a critical role in the country’s economy and provide substantial opportunities for foreign and local businesses alike. We recommend focusing on regions such as Metro Manila and Cebu, where infrastructure is well-developed and opportunities for BPO and tech companies are abundant. Market research in the Philippines will help you identify the best areas to invest in and understand how consumer demands vary across regions.

Benefits and Strengths in the Market

The Philippines has one of the largest global markets, with a growing middle class and one of Southeast Asia’s youngest populations. A high percentage of its people are under the age of 20. Approximately 90% of Filipinos are functionally literate. The robust consumer demand and impressive labor market support the country’s dynamic economy. The Philippines market shows its strength through the energy franchise and the transportation, infrastructure, ICT, and health industries.

Opportunities 

Businesses that embrace the intricacies and opportunities presented by market research in the Philippines stand to gain significantly. Here are some of the compelling opportunities:

• Untapped Markets: Despite its growing economy, there are many niche markets in the Philippines that remain underserved. Market research in the Philippines can unveil these hidden opportunities, allowing businesses to introduce innovative products or services.

• Digital Transformation Insights: As the Philippines undergoes a digital revolution, businesses can study and adapt to the evolving digital consumption habits, preferences, and concerns of the local market.

• E-commerce Growth: As more Filipinos turn to online shopping, there’s a substantial opportunity for businesses to analyze e-commerce trends and optimize their online presence.

• Regional Specifics: Given the geographic spread of the Philippines, regional market research can lead to the identification of specific needs, preferences, and opportunities in different parts of the country.

• Innovation and Product Development: By identifying gaps in the market, businesses can drive innovation, creating products or services that cater to the unique demands of the Filipino population.

While market research in the Philippines can unearth numerous opportunities, it’s also important to recognize the challenges that businesses might face:

• Bureaucracy and Regulation: The Philippines has been known for its bureaucratic processes which can sometimes be time-consuming for businesses, especially for those unfamiliar with the local regulatory landscape.

• Infrastructure Bottlenecks: Despite improvements, certain parts of the Philippines still grapple with infrastructural issues, impacting transportation, logistics, and connectivity.

• Cultural Diversity: Cultural and linguistic diversity, while an asset, can also be a challenge for businesses attempting to create a universally appealing product or message.

• Internet Connectivity: Even as digital transformation is on the rise, some regions still suffer from inconsistent or slow internet connectivity, which can hamper digital ventures.

• Consumer Price Sensitivity: The Filipino market, while vast, is also price-sensitive. Balancing quality with affordability is key to winning consumer trust.

• Skill Gaps: While the country has a young and educated workforce, there can be skill gaps in certain sectors, necessitating training and development initiatives.

Consumer Base

Filipinos tend to devote their money to products with which they are familiar. Because of this, they are a great market. Social media also serves as a significant influence on the consumer. This online activity serves as a connection. It’s the bridge between the Philippines and the outside world. This link is what the foreign market needs. Foreign influence and trends help to predict consumer behavior. Many consider The Philippines to be a melting pot. It consists of many cultures, races, and people. With such individuality, there is no weak consumer base for any sector or industry.

Emerging Trends in Market Research in the Philippines

When delving into market research in the Philippines, it’s imperative to acknowledge the evolving dynamics and trends influencing the field in the country. Some of the most notable trends include:

• Digital Dominance: With the Philippines being one of the top countries in terms of social media usage, digital platforms have become crucial for market research in the Philippines. Online surveys, social media analytics, and web traffic insights offer a wealth of information about consumer behavior.

• Qualitative Online Research: Beyond traditional face-to-face focus groups, there’s a growing emphasis on online qualitative methods like virtual focus groups, online communities, and in-depth online interviews.

• Sustainability Insights: With rising awareness about environmental concerns, there’s growing interest in researching consumer attitudes towards sustainability, eco-friendly products, and corporate social responsibility.

• E-commerce Evaluation: The rise of online shopping platforms like Lazada, Shopee, and Zalora has shifted the attention toward studying e-commerce trends, consumer purchase patterns, and online buying behavior.

• Ethnographic Research: To delve deeper into the Filipino way of life, ethnographic studies, where researchers immerse themselves in the local culture, are gaining prominence.

SWOT Analysis of the Philippines Market

• Young and Tech-Savvy Population : The Philippines has a large, youthful population that is highly adaptable to technology, making it an attractive market for tech-driven businesses. This provides a strong foundation for industries such as e-commerce, telecommunications, and digital services.
• Growing BPO Industry : The Philippines is a global leader in BPO. The country’s skilled, English-speaking workforce and competitive labor costs make it a top destination for outsourcing services, offering a significant opportunity for companies in this sector.
• Strategic Geographic Location : The Philippines offers businesses a gateway to other fast-growing markets in the region, making it a favorable base for regional operations.

Weaknesses:

• Infrastructure Challenges : While major cities like Metro Manila and Cebu are well-developed, many parts of the country still face infrastructure issues, particularly in transportation and logistics, which can hamper business expansion and operations.
• Regulatory Complexity : The Philippines’ regulatory environment can be unpredictable, with bureaucratic hurdles that may delay business processes. Navigating foreign investment rules and compliance can be a challenge for new entrants.
• Income Inequality : Despite economic growth, income inequality remains a concern. This can create disparities in consumer demand across different regions and socioeconomic groups.

Opportunities:

• Rising Middle Class : The Philippines has a rapidly growing middle class with increasing purchasing power, presenting opportunities for businesses in retail, real estate, and consumer goods. Market research in the Philippines can help businesses understand the needs and preferences of this expanding demographic.
• Tourism : With its stunning natural landscapes and vibrant culture, the Philippines is a top destination for tourists. There is significant potential for investment in hospitality, tourism services, and eco-tourism, particularly as the industry rebounds post-pandemic.
• Renewable Energy : The government is focused on developing renewable energy sources to meet growing demand and sustainability goals. This presents opportunities for companies involved in solar, wind, and geothermal energy projects.
• Political Instability : While the Philippines has seen growth and modernization, political changes and instability remain a concern, potentially affecting business regulations and investment climates.
• Natural Disasters : The Philippines is prone to typhoons, earthquakes, and volcanic activity, which can disrupt business operations and infrastructure. Businesses need contingency plans to mitigate these risks.
• Global Competition : With globalization, the Philippines faces increasing competition from other emerging markets in Southeast Asia, particularly in industries like BPO and manufacturing. Companies need to continually innovate to maintain competitiveness.

How The Philippines is a Gateway to Southeast Asia

The Philippines is a gateway to the East Asian Economies. The archipelago lies at the crossroads of Eastern and Western business. The name “gateway to Southeast Asia” is significant. It comes from the relationship the Philippines has with America. The Philippines is a critical entry point for over 400 million people in the ASEAN. It is also a gateway for international shipping and investments. A large number of people make their way through the Philippines each year. Thus, over 20 different airlines service the country. The Philippines benefit most from American and European businesses. These airlines support that trade.

How SIS International’s Market Research in the Philippines Helps Businesses

SIS International ’s market research in the Philippines provides businesses with crucial insights to thrive in this dynamic and evolving market. Our research services offer several key benefits, including:

• Comprehensive Market Insights : We provide detailed reports on consumer behavior, market trends, and competitive landscapes, allowing businesses to make data-driven decisions that align with the realities of the Philippine market.
• Risk Assessment and Mitigation : We understand the challenges specific to the Philippines, including infrastructure limitations and regulatory hurdles. We deliver actionable strategies to mitigate risks and navigate the local business environment effectively.
• Tailored Business Strategies : SIS International’s market research in the Philippines helps businesses create customized strategies that resonate with local consumers and adapt to regional differences, ensuring market entry or expansion is successful.
• Competitive Analysis : We offer in-depth analysis of key industry players and emerging competitors, giving businesses the tools to position themselves strategically and capitalize on growth opportunities in the Philippines.
• Identification of Growth Opportunities : Our research highlights emerging industries and sectors, such as renewable energy and technology, guiding businesses toward high-potential investment areas.

About SIS International

SIS International offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other Market Research methods and approaches. Contact us for your next Market Research project.

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Synergy’s purpose is to help companies better understand their customers in order to solve real world problems or customer pain points and become a stronger, more meaningful brand.

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With over 20+ years of experience, this enables us to work with Philippines’ Top 1,000 Corporations and some global Fortune 500 companies. We design studies and make sense of available customer, online, social, other secondary data, converting these into deeper insights to help our clients make better, informed decisions and build a competitive edge by connecting better with their customers.

Synergy finds meaningful clues from data and research, pieces these to complete the puzzle discovery and provides actionable recommendations for continued brand relevance and competitive business expansion.

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Germaine is the President and CEO of Synergy Market Research + Strategic Consultancy. She is focused on strategic design, management, market-based analysis; statistical design, planning and analysis. She has over 30 years experience in research and marketing.   She held management positions in The Coca-Cola Export Corporation, wholly-owned company of The Coca-Cola Company; AC Nielsen Retail Trade Measurement; PAC/BBDO, and various advertising companies. She was globally-trained in market research and marketing and has a  background in the field of Statistics (BS and Master of Statistics, University of the Philippines, Diliman). A big picture-thinker and details-oriented;  synthesizing mind with a unique blend of strong quantitative & qualitative research skills.

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Renzo is the COO of Synergy Market Research + Strategic Consultancy. He is responsible for overseeing and conceptualization, project implementation, and formulation of recommendations, and in the process provides the macro and micro- economic, business, sales implications in Synergy’s research projects. He has over 30 years experience in strategic planning, investment, market, sales & business analysis; macro and micro management-thinking; information technology.   He has 11 years experience in the Petron Corporation, with holistic honing of skills from economic & investment planning to SAP implementation, and industrial sales and analysis. He also has 2 years of  experience in project evaluation and feasibility for industry implementation in the Board of Investments.  He has the  ability to balance macroeconomic goals of proper allocation of scarce resources with microeconomic goals of profit maximization with a background in the field of Economics, (BS Economics,  cum laude, University of the Philippines, Diliman).

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Curiosity, passion for learning and growth linked two women who were searching for a space to pursue their quest for excellence in human understanding. It was in 2017 when Rhea and Vida founded their habitat in Aquila Market Research and Consulting Co.

“Aquila” is a Latin word for eagle, which they found inspiring as the living symbol of power, freedom and transcendence. An eagle has an amazing eyesight which is 4-5 x than human. Adapting this sight which is the strongest of all eagle senses, Aquila Market Research and Consulting Co. has been providing sharpened market insights from the more than 40 years of collective marketing and research experience of its founders.

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We employ a wide range of research techniques including:

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Asian markets for large companies and government agencies. We have strong competency across various sectors, including automotive, food & beverage, construction, manufacturing, healthcare, and agricultural industries, in the world's most diverse region.

We offer market understanding to clients to help them reach sustained and valuable growth in the market. Strategic recommendations are created according to comprehensive analysis of the Philippine marketplace. Our client repeat rate is above 90%, far higher than the industry average.

Our consultants will analyze various market data from customers, distributors, suppliers, competitors, partners, industry associations, and government officials.

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Detailed research, personalized solutions

Our team of analysts and consultants provide you with reliable insights, extracted from primary sources and analysis. Never giving the same recommendations twice, each client receives findings based solely on their needs.

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Market Research Philippines is comprised of seasoned advisors who deliver first-rate customized solutions for clients. We use analytical skills and unique methodologies to take rough data and turn it into an organized collection of findings and viable recommendations.

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Our professionals have distinctive knowledge of the Philippine business world and are able to express their findings to an international audience. Their diverse industry experience helps us support businesses in driving growth while ensuring our company's success and high client repeat rate.

Hale is an Associate based in our Manila office. Before YCP, she worked in the leading beverage bottler company in the Philippines. She has an extensive background in commercial finance and financial planning and analysis with a focus on revenue growth management. She also has vast experience in tactical contract negotiation with key accounts and finance shared services operations. Hale graduated from De La Salle University-Manila with a double degree in Applied Economics and Accountancy.

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Evan is an Analyst based in our Manila office. Before joining YCP Solidiance, he worked in one of the largest multinational risk consulting and insurance broking firms where he focused on account management, new business development and corporate strategy. The projects he handled include leveraging technology to create new revenue streams for clients, leading quarterly strategic planning and reviews as well as internal digital transformation initiatives. Evan graduated from the University of the Philippines Diliman with a Bachelor of Science degree in Business Administration (Cum Laude).

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We look for patterns, contrasts & insight. In our everyday world, people and our environment move in certain patterns. For every action, we know that there is a reaction. And behind every choice, there is a story.

Market research is a systematic way to obtain knowledge from people. This knowledge is comprised of your feedback, opinions and feelings about the products that we use and services we avail.

By knowing what you like and do not like, we are able to find out how products and services can be further improved, and thereby, improving our quality of life.

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Over the years, we have had the privilege of servicing companies in various industries - small, medium and large, and both local and foreign. We are proud to declare that many of these Clients keep commissioning us to conduct various studies for them.

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• To help Clients reach their targets and know their markets more deeply by means of accurate, timely, and insightful research
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In a nutshell, we help our Clients reach their target market and their business goals. And we do it through the following research services and techniques:

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• Other consumer studies (customer satisfaction, measurement, lifestyle and psychographic studies, market studies)
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Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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Alcoholic Drinks Packaging in the Philippines

In 2023, beer continued to account for the most significant total packaging retail volumes within alcoholic drinks in the Philippines. Within beer, glass bottles remained the pack type to hold the most significant share of unit volumes. Although…

Wound Care in the Philippines

Demand for wound care products in the Philippines is expected to rise in 2024 as more consumers engage in physical activities that commonly result in minor injuries. Growing levels of health consciousness, exacerbated by the pandemic, have fuelled…

Weight Management and Wellbeing in the Philippines

Weight management and wellbeing in the Philippines is set to continue to gain ground in 2024, as an increasingly number of consumers turn to these products as a means of losing weight rapidly. Compared to other neighbouring countries in Southeast…

Vitamins in the Philippines

Demand for vitamins in the Philippines is expected to continue rising throughout 2024, driven by a strong focus on maintaining optimal physical health and a strong immune system, even after the end of the COVID-19 pandemic. While health protocols…

Sports Nutrition in the Philippines

The market for sports nutrition products in the Philippines is poised for continued strong growth in 2024. This surge is partly driven by the increasing interest in sports and fitness that emerged in response to the COVID-19 pandemic. Many Filipinos…

Sleep Aids in the Philippines

One of the key factors supporting positive sales growth for sleep aids in the Philippines is the increasing prevalence of busy and stressful lifestyles among local consumers. The rise in the number of call centres, spurred by foreign investments and…

Paediatric Consumer Health in the Philippines

Paediatric consumer health in the Philippines is set to experience continued positive growth in 2024, largely due to the country’s relatively high birth rate and the culture of not skimping when it comes to spending money on children. However, it…

NRT Smoking Cessation Aids in the Philippines

The market for NRT smoking cessation aids in the Philippines is set for continued growth in current value terms in 2024. Since the onset of the pandemic, more consumers have embraced healthier lifestyles, with many becoming increasingly driven to…

Herbal/Traditional Products in the Philippines

Demand for herbal/traditional products is set to continue to expand in the Philippines in 2024, with herbal/traditional cough, cold and allergy (hay fever) remedies leading the way. While COVID-19 continues to circulate in the Philippines, mobility…

Eye Care in the Philippines

The market for eye care products in the Philippines is poised for further expansion in 2024. One significant factor driving this rising demand is the increased amount of screen time in the daily lives of local consumers. With many individuals working…

Digestive Remedies in the Philippines

The market for digestive remedies in the Philippines is projected to see strong growth in current value terms in 2024. This trend is partly driven by the accelerating pace of urban lifestyles, leading consumers to favour quick and convenient food…

Dietary Supplements in the Philippines

The market for dietary supplements in the Philippines is anticipated to see strong growth in current value terms in 2024. Within this, consumers are increasingly viewing herbal dietary supplements as healthier alternatives, driven by the belief that…

Dermatologicals in the Philippines

Demand for dermatological products in the Philippines is poised to grow further in 2024, driven by increasingly hectic lifestyles and greater exposure to the causes of common skin issues. Additionally, factors like the tropical climate, where heat…

Cough, Cold and Allergy (Hay Fever) Remedies in the Philippines

The market for cough, cold, and allergy (hay fever) remedies in the Philippines is projected to experience robust growth in current value terms in 2024. This trend is being driven by rising urbanisation, which creates favourable conditions for the…

Consumer Health in the Philippines

The market for consumer health products in the Philippines is set to continue to enjoy healthy growth in current value terms in 2024. The ongoing influence of COVID-19 has had a lasting impact on Filipino lifestyles, with health and wellbeing…

Analgesics in the Philippines

Demand for analgesics in the Philippines is expected to continue growing in 2024, driven by an expanding consumer base as more Filipinos become aware of the benefits of using these products for headaches relief from other types of moderate pain.…

Travel in the Philippines

Inbound arrivals to the Philippines are stabilising in 2024, as travel conditions normalise after the disruptions created by the pandemic and the following rebound in global mobility. That said, despite surpassing government targets in 2023, a full…

Tourism Flows in the Philippines

Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic…

Lodging (Destination) in the Philippines

The Philippines' hotel industry (lodging (destination)) is experiencing a rebound as the economy recovers, resulting in healthy double-digit growth in 2024. This is marked by increased domestic spending on staycations and travel, and the return of…

Booking in the Philippines

The Philippines travel industry anticipates double-digit growth in bookings in 2024, as seen in the data, driven by strong demand for both domestic and international trips. According to the Philippine Travel Agencies Association, the surge in foreign…

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