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9 Closing a Speech: End with Power and Let Them Know It is Time to Clap

Open Your Speech With a Bang Close It With a Slam-Dunk Westside Toastmasters

“Great is the art of beginning, but greater is the art of ending,” according to poet Henry Wadsworth Longfellow. The first few words of your speech make the audience want to listen and the last few sentences help them decide what they feel about you and your topic. In this chapter, I will explain the function of a conclusion, the format of a conclusion, and I will give you numerous examples of ways to end your speech. Most of this chapter is dedicated to showing you good examples of different types of speech closings. Let’s get started by talking about the purpose of the closing.

A Strong Closing Does Many Things

• Summarizes the points. By restating your points your audience is more likely to remember them.
• Tells the audience when to clap. Let’s face it, it is so awkward when you are done with your speech, and no one claps. Being clear the end is near, relieves the audience of the pressure of wondering if they are clapping at the right time.
• Provides resolution. Your speech should give the audience a sense of resolve or a sense of being challenged.

The Formula for Closing Most Speeches

• Transition statement to ending.
• Review the main points–repeat the thesis.
• If it is a persuasive speech, tell the audience what you want them to do or think.
• Provide a closing statement.

Restate the Thesis

Tell them what you are going to say, say it, tell them what you have said. This speech pattern is useful in most types of speeches because it helps the speaker to remember your key points. As you build your closing, make sure you restate the thesis. A good rule of thumb is to write it in such a way that if the audience were asked to restate the main points, their answer would match closely with your thesis.

EXAMPLE Watch as Stella Young gives her thesis and then restates her thesis at the end of the speech as she wraps up. The thesis of the talk in the introduction: We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Restates the thesis of the talk at the closing: Disability doesn’t make you exceptional but questioning what you think you know about it does.

Stella Young, I’m not your inspiration, thank you very much. https://www.youtube.com/watch?v=GtPGrLoU5Uk

This next example is from a student’s speech. It is easy to pull out one sentence that clearly summarizes the main points of her speech. Following her summary, she winds the speech down into a thoughtful conclusion and ends with three powerful words.

Now is the time to separate the war on drugs from the war on addiction. T oday you’ve heard the problems, impacts, and solutions of criminalizing addictions. Bruce Callis is 50 years old now. And he is still struggling with his addiction. while you all are sitting out there listening to this, I’m living with it. Bruce Callis is my father and for my entire life, I have watched our misguided system destroy him. The irony here is that we live in a society where we are told to recycle. We recycle paper, aluminum, and electronics. But why don’t we ever consider recycling them most precision think on Earth– the human life. Student Tunnette Powell, Winner of the 2012 Interstate Oratorical Association Contest.

Closing Phrases

After you restate your thesis, you should carefully deliver your closing phrases.  Your closing should provide a resolution to your speech and/or it should challenge the audience. Frantically Speaking writer Hrideep Barot suggests  “a conclusion is like tying a bow or ribbon to a box of your key ideas that your audience will be taking along with them.”

A speech closing is not just about the words you say, but it is also the way you say it. Change the pace near the end of your speech. Let your tone alone should signal the end is near. It is about deliberate voice control, don’t let your voice weakly away.

In the next section, I will cover these ways to end your speech:

End with powerful words End with a quote End with a graphic End with parallel construction End on a positive note End with a challenge End with a question End with inspiration End with well-wishing End with humor End with a call to action End with a feeling of resolve End with a prop

The best way to teach you about advanced closings is to show not tell. For this section, I will briefly explain each type of closing and then provide a video. Each video is queued so you can play the video and watch the closing statement.  I included a transcript under each video if you want to follow along.  It will be most beneficial for you to watch the clip and not just read the text. By watching, you will have a chance to hear the subtle changes in the speaker’s voice as they deliver their closing statements.

End with Powerful Words

As you design your closing, look at the last three to five words and examine them to see if they are strong words. Oftentimes, you can rearrange a sentence to end with a powerful word. (I have the video cued to play just the closing)

Watch this clip for how BJ Miller ends with a powerful thought and a powerful word. 

Parts of me died early on, and that’s something we can all say one way or another. I got to redesign my life around this fact, and I tell you it has been a liberation to realize you can always find a shock of beauty or meaning in what life you have left, like that snowball lasting for a perfect moment, all the while melting away. If we love such moments ferociously, then maybe we can learn to live well — not in spite of death, but because of it. Let death be what takes us, not lack of imagination. BJ Miller, What Really Matters at the End of Life

End by Circling Back to the Opening

Another type of ending is to circle back to what you said in the beginning. You can revisit a quote, share the end to an illustration that was begun in the beginning, or you can put away a prop you got out in the beginning.

Watch this clip for how Zubing Zhang begins and ends with the same quote to circle back around to the main idea. 

She starts by telling a story of bungee jumping off the world’s highest platform and how she saw a sign with a quote that says, “Life begins at the edge of your comfort zone.” After telling her own story about pushing her emotional limits, she circles back around at the end by saying, “As the words said high on the bungee platform, “Life begins at the edge of your comfort zone.”

Yubing Zhang, Life Begins at the End of Your Comfort Zone. 

End With Quote

If you end your speech with a quote, attend to the following.

• Always say the author of the quote before the quote for example, “I want to leave you with a leadership quote ‘What you do has far greater impact than what you say,’ Steven Covey.” The problem with this ending is that “Stephen Covey” are the last two words of the speech and that is boring. Consider instead this ending. “I think Robin Sharma said it best ‘Leadership is not about a title or a designation. It’s about impact, influence, and inspiration.'” In this arrangement, the last three words are powerful–influence and inspiration.
• Provided context for the quote before or after. Make sure the quote is meaningful and not just an easy way to end.

Watch this clip for how Sir Ken Robinson ends with a quote. Notice how he says the author and then the quote.

Also, notice how he then ties his speech to the quote with a final few sentences and ends with the powerful word–“revolution” and how he uses a strong vocal emphasis as he says his last word. (I have the video cued to play just the closing)

There’s a wonderful quote from Benjamin Franklin. “There are three sorts of people in the world: Those who are immovable, people who don’t get it, or don’t want to do anything about it; there are people who are movable, people who see the need for change and are prepared to listen to it; and there are people who move, people who make things happen.” And if we can encourage more people, that will be a movement. And if the movement is strong enough, that’s, in the best sense of the word, a revolution. And that’s what we need.

Sir Ken Robinson, How to Escape Education’s Death Valley. 

End with a Graphic

You might want to use a visual to make your final point. Bringing in a picture, graphic, or object, reengages the audience to pay attention to your final ideas.

Watch this clip for how Barry Schartz uses the magic words “so to conclude” and then he creatively uses a picture of a fishbowl to narrow in on his point. Notice how his final word is spoken with urgency as he says “disaster.” (I have the video cued to play just the closing)

 So, to conclude. (He shows a picture of fish in a fishbowl) He says, “You can be anything you want to be — no limits.” You’re supposed to read this cartoon and, being a sophisticated person, say, “Ah! What does this fish know? Nothing is possible in this fishbowl.” Impoverished imagination, a myopic view of the world –that’s the way I read it at first. The more I thought about it, however, the more I came to the view that this fish knows something. Because the truth of the matter is, if you shatter the fishbowl so that everything is possible, you don’t have freedom. You have paralysis. If you shatter this fishbowl so that everything is possible, you decrease satisfaction. You increase paralysis, and you decrease satisfaction. Everybody needs a fishbowl. This one is almost certainly too limited –perhaps even for the fish, certainly for us. But the absence of some metaphorical fishbowl is a recipe for misery and, I suspect, disaster. Barry Schwartz, The Paradox of Choice

End with Parallel Construction

Parallel construction is a series of repeated phrases. It can be a powerful tool to use in a persuasive speech as it creates a feeling of importance.

Watch this clip for how Malala Yousafzai ends with a series of parallel statements to build momentum. Notice how her pace perfectly matches her words and you feel her strength when she ends with “education first.” (I have the video cued to play just the closing)

Dear brothers and sisters, we must not forget that millions of people are suffering from poverty, injustice, and ignorance. We must not forget that millions of children are out of schools. We must not forget that our sisters and brothers are waiting for a bright peaceful future. So let us wage a global struggle against illiteracy, poverty, and terrorism, and let us pick up our books and pens. They are our most powerful weapons. One child, one teacher, one pen, and one book can change the world. Education is the only solution. Education First.

Malala Yousafzai,  United Nations Youth Assembly

End on a Positive Note

Audiences are constantly evaluating a speaker to determine their attitude and motivation. As you consider your speech closing, ask yourself what type of impression do you want to leave?  Do you want to leave them with depression or hope? Sadness or promise? Most of the time, audiences will receive messages that end positively better than speeches that end negatively.

In this speech sample, Hans Rosling showed the audience some hard statistics and he even pointed fingers at the audience as part of the problem. To help them hear his main point, he wisely ends on a positive note.

Watch this clip for how Hans Rosling ends this thought-provoking talk on a positive note. (I have the video cued to play just the closing)

Now, when thinking about where all this leaves us, I have just one little humble advice for you, besides everything else, look at the data. Look at the facts about the world and you will see where we are today and how we can move forwards with all these billions on our wonderful planet. The challenge of extreme poverty has been greatly reduced and it’s for the first time in history within our power to end it for good. The challenge of population growth is, in fact, already being solved, the number of children has stopped growing.  And for the challenge for climate change, we can still avoid the worst, but that requires the richest, as soon as possible, find a way to use their set their use of resources and energy at a level that, step by step, can be shared by 10 billion or 11 billion by the end of this century. I’ve never called myself an optimist, but I do say I’m a possibilist and I also say the world is much better than many of you think.

Hans Rosling, Facts about the Population.

End with a Challenge

Leave the audience with a doable personal challenge. Help them mentally make sense of all the information that you shared by helping them know how to file it away and how to use it.

Watch this clip for how Melissa Butler ends with a challenge. (I have the video cued to play just the closing)

So, I challenge each of you, when you go home today, look at yourself in the mirror, see all of you, look at all of your greatness that you embody, accept it, and love it. And finally, when you leave the house tomorrow, try to extend that same love and acceptance to someone who doesn’t look like you . Melissa Butler, Why You Think You’re Ugly. 

Watch this clip as Darren LaCroix literally falls face down to anchor the point that when we fall, we “fall forward.” (I have the video cued to play just the closing)

Darren LaCroix talks about taking risks and falling down and getting back up, he literally and purposefully falls down during his speech and ends this way: What’s your next step… take it. I didn’t want to look back at my life and say you know I never did try that comedy thing, but I died debt-free. All of us are headed toward that goal we are going to teach a point where we get stuck and our feet are like in cement and we can’t move but we’re so afraid of that ouch but we forget that if we lean forward and take a risk–(He falls face down) and we fall on our face. When we get up, notice, you still made progress. So please, with me, go ahead and fall. But fall forward. Darren LaCroiz, Winning Speech delivered at National Speech Association

End with a Question

Asking a question at the end is one way to reengage the audience. It helps them think about what your topic might mean for them.

Watch this clip for how David Eagleman reminds us about why his topic is important and then ends with a question. Notice how he pauses before his final question and how he changes the pace of his speech for the final sentence. (I have the video cued to play just the closing)

So I think there’s really no end to the possibilities on the horizon for human expansion. Just imagine an astronaut being able to feel the overall health of the International Space Station, or, for that matter, having you feel the invisible states of your own health, like your blood sugar and the state of your microbiome, or having 360-degree vision or seeing in infrared or ultraviolet. So the key is this: As we move into the future, we’re going to increasingly be able to choose our own peripheral devices. We no longer have to wait for Mother Nature’s sensory gifts on her timescales, but instead, like any good parent, she’s given us the tools that we need to go out and define our own trajectory. So the question now is, how do you want to go out and experience your universe?

David Eagleman, Can We Create New Senses for Humans? 

Watch this clip for how Lera Boroditsky ends with a personal note and a  powerful final question. (I have the video cued to play just the closing)

I want to leave you with this final thought. I’ve told you about how speakers of different languages think differently, but of course, that’s not about how people elsewhere think. It’s about how you think. It’s how the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way that I do?” “How could I think differently?” And also,  “What thoughts do I wish to create?” Lera Boroditsky, How Language Shapes the Way We Think

End with Inspiration

“Inspiring your audience is all about helping them see their own vision, not yours.”

You may want to end your speech with inspiring and encouraging words. Pick words that resonate with most of your audience and deliver them in such a way that your audience feels your lift in emotion.

Watch this clip for how Chimamanda Ngozi Adichie ends with an inspiring final note and a powerful last few words “regain a kind of paradise” (I have the video cued to play just the closing)

Stories matter. Many stories matter. Stories have been used to dispossess and to malign, but stories can also be used to empower and humanize. Stories can break the dignity of a people, but stories can also repair that broken dignity.

I would like to end with this thought:   That when we reject the single-story,   when we realize that there is never a single story   about any place,   we regain a kind of paradise.

Chimamanda Ngozi Adichie,  The Danger of a Single Story  

Watch this clip for how Dan Pink ends with an inspiring final note. (I have the video cued to play just the closing) Let me wrap up. There is a mismatch between what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think are a natural part of business, do work, but only in a surprisingly narrow band of circumstances. Two: Those if-then rewards often destroy creativity. Three: The secret to high performance isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter.

And here’s the best part. We already know this. The science confirms what we know in our hearts. So, if we repair this mismatch between what science  knows and what business does, if we bring our motivation, notions of motivation into the 21st century, if we get past this lazy, dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot of those candle problems, and maybe, maybe — we can change the world. I rest my case. Dan Pink, The Puzzle of Motivation

End with Well Wishing

There are several types of closings where the speaker wished the audience well.

The Benediction Close: M ay God bless and keep you…. The Presidential Close: God bless you and may God bless the USA The Congratulatory Close: I congratulate you on your accomplishment and wish you continued success. 

End with Humor

You can end on a fun lighthearted note. It is important to always run your humor by a variety of people to make sure you are funny, and your humor is appropriate.

Watch this clip for how Andrew Dunham uses humor throughout his speech and ends with a funny one-liner. (I have the video cued to play just the closing)

I wish you all the best as we begin this journey on our paths and I sincerely hope and pray that your time and success have proven to be as memorable and spiritually rewarding as mine. If not, there’s always summer school.

Andrew Dunham, Valedictorian Comes Out As Autistic During Speech

End with a Call to Action

If you are delivering a persuasive speech, let the audience know exactly what you want them to do.

End with a Feeling of Resolve

Paul Harvey made famous the line “And now you know…the rest of the story.” Your closing should allow us to know the rest of the story or to know how a situation was resolved.

Watch this clip for how Lucy Hone ends this tough but inspiring talk with a feeling of resolve (I have the video cued to play just the closing)

https://youtu.be/9-5SMpg7Q0k?t=913 If you ever find yourself in a situation where you think there’s no way I’m coming back from this, I urge you to lean into these strategies and think again. I won’t pretend that thinking this way is easy and it doesn’t remove all the pain. But if I’ve learned anything over the last five years, it is that thinking this way really does help. More than anything it has shown me that  it is possible  to live and grieve at the same time. And for that I will be always grateful. Lucy Hone, The Three Secrets of Resilient People

End with a Prop

Nancy Duarte says you should give your audience, SOMETHING THEY  will ALWAYS REMEMBER–S.T.A.R. One way to do that is with an action or statement that will have the audience talking about it for a long time. President Obama did it with a mic drop.

Memorize Your Conclusion

End on time.

Do not diminish the effect of a great speech with a bloated, aimless conclusion. Dan Rothwell.

“Times about up.”

Don’t end with any references to time. It is like a giant stop sign saying, “stop listening.”  Don’t highlight that you ran over time or that it is almost time for lunch. You want them to think about your speech, not the clock.

“Any Questions?”

You want them to feel a sense of closure for your speech.  End with something powerful and let them applaud.  After the applause, you can offer to answer questions. Similarly, projecting your last slide with the words, “Any Questions” is a weak ending.

“Let Me Add This Point I Missed”

If you forget something in the body of your speech, it is usually best to leave it out.  Most of the time you are the only one who will miss it.

“Thank You to the Team”

There is a time to thank the organizers and those who helped you but it is not at the end of your speech. Your focus should be on your audience and what they need and what they need to hear is your idea.  Send a thank you letter to the team if you want them to feel your appreciation.

“I’m Sorry”

“Sorry again for the technology issue,” “I apologize for going over time, ” “I regret I have no answer to this.” These are all negative phrases.  Keep to your topic that is what they need to hear and stay focused.

“I’ll Close with this Video”

No, you should close with talking about the big idea.

If you don’t have a plan at the end, you will ramble. “Steer clear of meandering endings they kill a story,” according to the Moth Storytelling website. “Your last line should be clear in your head before you start. Yes, bring the audience along with you as you contemplate what transpires in your story, but remember, you are driving the story, and must know the final destination. Keep your hands on the wheel!”

To Thank or Not to Thank, That is the Question

There is a debate amongst speech professionals, speech teachers, and speech coaches about whether or not you should thank the audience. Here are their main arguments.

Why You Should Not Say Thank You

• You want to end with powerful words. “Thank you” are not strong words.
• The recency effect suggests they will remember the last words you spoke. You want them to remember more than just “thank you.”
• It is not a very creative way to end.
• It can be a sign of a lazy speaker, “I have no idea how to end this, I’ve run out of good things to say so I’ll say ‘Thank you’ so you will clap now.”

Why You Should Say Thank You

• It has come to be the expected ending in many settings. Violating their expectations can cause them to have a negative reaction.
• It clearly signals you are finished so the audience knows when to clap. The relieves the pressure from both you and the audience.
• It expresses gratitude.

I will leave it up to you to decide what works for you. As for me, I plan on trying to find more creative ways to end other than just saying “thank you.”

Maximizing the Primacy Recency Effect

If I were to read you a list of thirty things on my grocery list and then asked you to list all that you can remember, chances are you would remember the first times on the list and the last items on the list ( and any ones you found interesting from the middle). When people engage in listening, they tend to remember the first and last things they hear, it is called the primacy-recency effect. T his is just one more reason that your introduction and conclusion should be so well planned out. It is those first words and last words that the audience is going to remember. 

The primacy recency effect influences, not only what people pay attention to in a speech, but also which speech we pay the most attention to in a series of speeches. For example, if there is a lineup of six speakers, the first and last speakers tend to get the most attention.

As a speaker, you can use this information to your advantage by volunteering to go first or last. If you are giving a long presentation, you can break it up by allowing the audience to move around or talk to a neighbor. When you come back from break, you have re-engaged that primacy effect and moved them back to a high state of attention.

Do You Have Everything You Need for a Strong Closing?

• Have I signaled my speech is coming to an end with my words or my voice?
• Have I restated my main points?
• If I am persuading my audience, do they know what I want them to do or think?
• Have I written the last three to five words in such a way that I end with powerful words?
• Have I memorized my closing?

Getting Off the Platform is Part of Your Closing

Plan on making a strong exit. Whether you are stepping off a stage or simply going to your seat, you should consider that the audience is watching you.

I have had students who finished their speech and then walked over to the trashcan and in a large, exaggerated movement, they threw their notecards in the trash. In our minds, we threw their message away with those cards. I’ve seen speakers, sit in their chairs and then announce, “I can’t believe my hands were shaking so much.” I’ve sat there and thought, “I didn’t notice.” I then realized that the comments they made influenced my perception of them and my perception of their topic.

You said your last word and the audience is applauding, now what? Look at your audience and smile and nod in appreciation before walking off the stage. If you will be answering questions, wait until after the applause stops to begin your question and answering period.

When practicing your speech, it is a good idea to start from your chair, walk up to a spot and then give your speech, and then walk back to your chair and sit down. Your “speech” impression begins and ends from your chair.

Key Takeaways

Remember This!

• A speech closing should include a review of the main points and a purposeful closing sentence.
• Persuasive speech endings should tell the audience specifically what they should do or think about.
• The recency effect suggests that people remember the most recent things they have heard which is one reason the closing is so important.
• Chance the pace of your speech and the tone of your voice to signal the end of the speech.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

Adichie, C.N. (2009). The danger of a single story. [Video]. YouTube https://www.youtube.com/watch?v=D9Ihs241zeg Standard YouTube License.

Anderson, C. (2016). TED talks: The official TED guide to public speaking. Mariner Books.

Barot, H.  Fifteen powerful speech ending lines (and tips to create your own). Frantically Speaking. https://franticallyspeaking.com/15-powerful-speech-ending-lines-and-tips-to-create-your-own/

Boroditsky, L. (2017). How language shapes the way we think.  https://www.ted.com/talks/lera_boroditsky_how_language_shapes_the_way_we_think  Standard Youtube License. 

Butler, M. (2018). Why you think you’re ugly. [Video]. YouTube  https://www.youtube.com/watch?v=imCBztvKgus  Standard YouTube License. 

Dunham. A. (2019). Valedictorian comes out as autistic during speech. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard Youtube License. 

Eagleman, D. (2015). Can we create new senses for humans?[Video]. YouTube  https://youtu.be/4c1lqFXHvqI  Standard YouTube License. 

Hone, L. (2019).  The three secrets of resilient people. [Video]. YouTube  https://youtu.be/NWH8N-BvhAw  Standard YouTube License. 

Jeff, P. (2009). Ten ways to end your speech with a bang. http://sixminutes.dlugan.com/10-ways-to-end-your-speech

Jobs, S. (2005). You’ve got to find what you love. https://news.stanford.edu/2005/06/14/jobs-061505/

Khanna, P. (2016). Let the head of TED show you how to end your speech with power. https://www.fastcompany.com/3059459/let-the-head-of-ted-show-you-how-to-end-your-speech-with-p

Karia, A. (2013). How to open and close a TED talk (or any other speech or presentation). https://akashkaria.com/wp-content/uploads/2014/01/HowtoOpenandCloseaTEDTalk.pdf

LaCroix, D. (2001). World champion of public speaking. [Video]. YouTube  https://www.youtube.com/watch?v=FUDCzbmLV-0  Standard YouTube License. 

Mandela, N. (2011). Speech from the dock in the Rivonia trial.[Video]. YouTube https://www.nelsonmandela.org/news/entry/i-am-prepared-to-die  Standard YouTube License. 

Mandela, N. (1994). Presidential Inaugural Speech. [Video]. YouTube  https://www.americanrhetoric.com/speeches/nelsonmandelainauguralspeech.htm  Standard YouTube License. 

Miller, B.J. (2015). What really matters at the end of life. [Video]. YouTube  https://www.ted.com/talks/bj_miller_what_really_matters_at_the_end_of_life?language=en  Standard YouTube License. 

Moth. (2021). Storytelling tips and tricks: How to tell a successful story. https://themoth.org/share-your-story/storytelling-tips-tricks 

Obama, B. (2016). White House correspondents dinner. [Video]. YouTube  https://www.youtube.com/watch?v=NxFkEj7KPC0  Standard YouTube License. 

Pink, D. (2009). The puzzle of motivation. [Video]. YouTube  https://www.ted.com/talks/dan_pink_the_puzzle_of_motivation  Standard YouTube License. 

Rothwell, D. (2014). Practically Speaking. Oxford University Press.Robinson, K. (2013). How to escape education’s death valley. [Video]. YouTube  https://www.youtube.com/watch?v=wX78iKhInsc  Standard YouTube License. 

Rosling, H. (2014). Don’t Panic-Hans Rosling showing the facts about population.[Video]. YouTube https://www.youtube.com/watch?v=FACK2knC08E  Standard YouTube License. 

Schwartz, B. (2005). The paradox of choice. [Video]. YouTube  https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice  Standard YouTube License. 

Toastmasters International. (2016). Concluding your Speech. https://www.toastmasters.org/Resources/Concluding-Your-Speech

Young, S. (2014). I’m not your inspiration, thank you very much. [Video]. YouTube  https://www.youtube.com/watch?v=GtPGrLoU5Uk  Standard YouTube License. 

Yousafzai, M. (2013). Malala Yousafzai addresses United Nations Youth Assembly. [Video]. YouTube https://youtu.be/3rNhZu3ttIU  Standard YouTube License. 

Zhang, Y. (2015). Life begins at the end of your comfort zone. [Video]. YouTube https://www.youtube.com/watch?v=cmN4xOGkxGo  Standard YouTube License. 

Media Attributions

• Audience clapping © Alex Motoc is licensed under a CC BY (Attribution) license
• jose-aragones-81QkOoPGahY-unsplash © Jose Aragones is licensed under a CC BY (Attribution) license

Advanced Public Speaking Copyright © 2021 by Lynn Meade is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Speechwriting

10 Introductions and Conclusions

Starting and Ending Your Speech

One of the most fundamental components of any public speech is having a strong introduction and conclusion. Your introduction gives the audience their first impression of you. This is your best chance to build credibility. You need to grab the audience’s attention, introduce your topic, and preview how the speech will unfold. The conclusion needs to reiterate your main points and help the audience see how all your main points work together. Additionally, even if the audience got a bit lost or disengaged in the middle, a strong conclusion will leave them with an overall positive reaction to your speech.

Can you imagine how strange a speech would sound without an introduction? Or how jarring it would be if, after making a point, a speaker just walked away from the lectern and sat down? You would be confused, and the takeaway from that speech—even if the content were good—would likely be, “I couldn’t follow” or “That was a weird speech.”

This is just one of the reasons all speeches need introductions and conclusions. Introductions and conclusions serve to frame the speech and give it a clearly defined beginning and end. They help the audience to see what is to come in the speech, and then let them mentally prepare for the end. In doing this, introductions and conclusions provide a “preview/review” of your speech as a means to reiterate or re-emphasize to your audience what you are talking about.

Since speeches are auditory and live, you need to make sure the audience remembers what you are saying. One of the primary functions of an introduction is to preview what you will be covering in your speech, and one of the main roles of the conclusion is to review what you have covered. It may seem like you are repeating yourself and saying the same things over and over, but that repetition ensures that your audience understands and retains what you are saying.

The roles that introductions and conclusions fulfill are numerous, and, when done correctly, can make your speech stronger. The general rule is that the introduction and conclusion should each be about 10-15% of your total speech, leaving 80% for the body section. Let’s say that your informative speech has a time limit of 5-7 minutes: if we average that out to 6 minutes that gives you 360 seconds. Ten to 15 percent means that the introduction and conclusion should each be no more than 1-1/2 minutes.

In the following sections, we will discuss specifically what should be included in the introduction and conclusion and offer several options for accomplishing each.

The Five Elements of an Introduction

Intro element 1: attention-getter.

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. First impressions matter. When we meet someone for the first time, it can be only a matter of seconds before we find ourselves interested or disinterested in the person. The equivalent in speechwriting of “first impression” is what is called an attention-getter. This is a statement or question that piques the audience’s interest in what you have to say. There are several strategies you can choose from—verbal and non-verbal—to get the audience’s attention. Below are described the most popular types of attention-getters: quotations, questions, stories, humor, surprise, stories, and references. As well as non-verbal attention-getters involving images, sounds, or objects.

Quotations are a great way to start a speech. That’s why they are used so often as a strategy. Here’s an example that might be used in the opening of a commencement address:

The late actor, fashion icon, and social activist Audrey Hepburn once noted that, “Nothing is impossible. The word itself says ‘I’m possible’!”

If you use a quotation as your attention getter, be sure to give the source first (as in this example) so that it isn’t mistaken as your own wording.

We often hear speakers begin a speech with a question for the audience. As easy as it sounds, beginning with a question is somewhat tricky. You must decide if you are asking a question because you want a response from the audience, or, on the other hand, if you are asking a question that you will answer, or that will create a dramatic effect. We call these rhetorical questions .

The dangers with a direct question are many. There may be an awkward pause after your question because the audience doesn’t know if you actually want an answer. Or they don’t know how you want the response—a verbal response or a gesture such as a raised hand. Another reason direct questions are delicate is this obvious point: what you are going to do with the response. For example, imagine you have written a speech about the importance of forgiving student debt, and you begin your speech with this question for the audience: “How many of you have more than $10,000 in student loan debt?” You would be creating a problem for yourself if just a few people in the audience raised their hand. If you want to use a direct question, follow these rules:

• make it clear to the audience the means of response. “By a show of hands, how many of you have more than $10,000 in student loan debt?”
• prepare in advance how you will acknowledge different responses.

Contrary to a direct question, you could use a rhetorical question—a question to which no actual reply is expected. For example, a speaker talking about the history of Mother’s Day could start by asking the audience, “Do you remember the last time you told your mom you loved her?” In this case, the speaker does not expect the audience to shout out an answer, but rather to think about the question as the speech goes on.

Finally, when asking a rhetorical question, don’t pause after it, or the audience will get distracted wondering if you’re waiting for a response. Jump right into your speech:

“How many of you have more than $10,000 in student loan debt? If you’re like 78% of college seniors, your answer is probably a yes.”

Humor is an amazing tool when used properly but it’s a double-edged sword. If you don’t wield the sword carefully, you can turn your audience against you very quickly.

When using humor, you really need to know your audience and understand what they will find humorous. One of the biggest mistakes a speaker can make is to use some form of humor that the audience either doesn’t find funny or, worse, finds offensive. We always recommend that you test out humor of any kind on a sample of potential audience members prior to actually using it during a speech. If you do use a typical narrative “joke,” don’t say it happened to you. Anyone who heard the joke before will think you are less than truthful!

As with other attention-getting devices, you need to make sure your humor is relevant to your topic, as one of the biggest mistakes some novices make when using humor is to add humor that really doesn’t support the overall goal of the speech. Therefore, when looking for humorous attention getters, you want to make sure that the humor isn’t going to be offensive to your audience and relevant to your speech.

Another way to start your speech is to surprise your audience with information that will be surprising or startling to your audience. Often, startling statements come in the form of statistics and strange facts. For example, if you’re giving a speech about oil conservation, you could start by saying,

“A Boeing 747 airliner holds 57,285 gallons of fuel.”

That’s a surprising or startling fact. Another version of the surprise form of an attention-getter is to offer a strange fact. For example, you could start a speech on the gambling industry by saying, “There are no clocks in any casinos in Las Vegas.”  You could start a speech on the Harlem Globetrotters by saying, “In 2000, Pope John Paul II became the most famous honorary member of the Harlem Globetrotters.” (These examples come from a great website for strange facts ( http://www. strangefacts.com ).

Although such statements are fun, it’s important to use them ethically. First, make sure that your startling statement is factual. The Internet is full of startling statements and claims that are simply not factual, so when you find a statement that you’d like to use, you have an ethical duty to ascertain its truth before you use it and to provide a reliable citation. Second, make sure that your startling statement is relevant to your speech and not just thrown in for shock value. We’ve all heard startling claims made in the media that are clearly made for purposes of shock or fear mongering, such as “Do you know what common household appliance could kill you? Film at 11:00.” As speakers, we have an ethical obligation to avoid playing on people’s emotions in this way.

Another common type of attention-getter is an account or story of an interesting or humorous event. Notice the emphasis here is on the word “brief.” A common mistake speakers make when telling an anecdote is to make the anecdote too long. An example of an anecdote used in a speech about the pervasiveness of technology might look something like this:

“In July 2009, a high school student named Miranda Becker was walking along a main boulevard near her home on Staten Island, New York, typing in a message on her cell phone. Not paying attention to the world around her, she took a step and fell right into an open maintenance hole.”

Notice that the anecdote is short and has a clear point. From here the speaker can begin to make their point about how technology is controlling our lives.

A personal story is another option here. This is a story about yourself or someone you know that is relevant to your topic. For example, if you had a gastric bypass surgery and you wanted to give an informative speech about the procedure, you could introduce your speech in this way:

“In the fall of 2015, I decided that it was time that I took my life into my own hands. After suffering for years with the disease of obesity, I decided to take a leap of faith and get a gastric bypass in an attempt to finally beat the disease.”

Two primary issues that you should be aware of often arise with using stories as attention getters. First, you shouldn’t let your story go on for too long. If you are going to use a story to begin your speech, you need to think of it more in terms of summarizing the story rather than recounting it in its entirety. The second issue with using stories as attention getters is that the story must in some way relate to your speech. If you begin your speech by recounting the events in “Goldilocks and the Three Bears,” your speech will in some way need to address such topics as finding balance or coming to a compromise. If your story doesn’t relate to your topic, you will confuse your audience and they may spend the remainder of your speech trying to figure out the connection rather than listening to what you have to say.

You can catch the attention of the audience by referencing information of special interest. This includes references to the audience itself, and their interests. It can also mean references to current events or events in the past.

Your audience is a factor of utmost importance when crafting your speech, so it makes sense that one approach to opening your speech is to make a direct reference to the audience. In this case, the speaker has a clear understanding of the audience and points out that there is something unique about the audience that should make them interested in the speech’s content. Here’s an example:

“As students at State College, you and I know the importance of selecting a major that will benefit us in the future. In today’s competitive world, we need to study a topic that will help us be desirable to employers and provide us with lucrative and fulfilling careers. That’s why I want you all to consider majoring in communication.”

Referring to a current news event that relates to your topic is often an effective way to capture attention, as it immediately makes the audience aware of how relevant the topic is in today’s world. For example, consider this attention getter for a persuasive speech on frivolous lawsuits:

“On January 10 of this year, two prisoners escaped from a Pueblo, Colorado, jail. During their escape, the duo attempted to rappel from the roof of the jail using a makeshift ladder of bed sheets. During one prisoner’s attempt to scale the building, he slipped, fell forty feet, and injured his back. After being quickly apprehended, he filed a lawsuit against the jail for making it too easy for him to escape.”

In this case, the speaker is highlighting a news event that illustrates what a frivolous lawsuit is, setting up the speech topic of a need for change in how such lawsuits are handled.

A variation of this kind of reference is to open your speech with a reference about something that happened in the past. For example, if you are giving a speech on the perception of modern music as crass or having no redeeming values, you could refer to Elvis Presley and his musical breakout in the 1950s as a way of making a comparison:

“During the mid-1950s, Elvis Presley introduced the United States to a new genre of music: rock and roll. It was initially viewed as distasteful, and Presley was himself chastised for his gyrating dance moves and flashy style. Today he is revered as “The King of Rock ‘n Roll.” So, when we criticize modern artists for being flamboyant or over the top, we may be ridiculing some of the most important musical innovators we will know in our lifetimes.”

In this example, the speaker is evoking the audience’s knowledge of Elvis to raise awareness of similarities to current artists that may be viewed today as he was in the 1950s.

Non-Verbal Attention-Getters

The last variation of attention-getter discussed here is the non-verbal sort. You can get the audience interested in your speech by beginning with an image on a slide, music, sound, and even objects. As with all attention-getters, a non-verbal choice should be relevant to the topic of your speech and appropriate for your audience. The use of visual images and sounds shouldn’t be used if they require a trigger warning or content advisory.

This list of attention-getting devices represents a thorough, but not necessarily exhaustive, range of ways that you can begin your speech. Again, as mentioned earlier, your selection of attention getter isn’t only dependent on your audience, your topic, and the occasion, but also on your preferences and skills as a speaker. If you know that you are a bad storyteller, you might elect not to start your speech with a story. If you tend to tell jokes that no one laughs at, avoid starting your speech off with humor.

Intro Element 2: Establish Your Credibility

Whether you are informing, persuading, or entertaining an audience, one of the things they’ll be expecting is that you know what you’re talking about or that you have some special interest in the speech topic. To do this, you will need to convey to your audience, not only what you know, but how you know what you know about your topic.

Sometimes, this will be simple. If you’re informing your audience how a baseball is thrown and you have played baseball since you were eight years old, that makes you a very credible source. In your speech, you can say something like this:

“Having played baseball for over ten years, including two years as the starting pitcher on my high school’s varsity team, I can tell you about the ways that pitchers throw different kind of balls in a baseball game.”

In another example, if you were trying to convince your audience to join Big Brothers Big Sisters and you have been volunteering for years, you could say:

“I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

However, sometimes you will be speaking on a topic with which you have no experience. In these cases, use your interest in the subject as your credibility. For example, imagine you are planning a speech on the history of how red, yellow, and green traffic signals came to be used in the United States. You chose that topic because you plan to major in Urban Planning. In this case you might say something like:

“As someone who has always been interested in the history of transportation, and as a future Urban Studies major, I will share with you what I’ve been learning about the invention of traffic signals in America.”

It is around the credibility statement that you can usually find the moment to introduce yourself:

“Hi, I’m Josh Cohen, a sophomore studying Psychology here at North State University. I’ve been serving with Big Brothers Big Sisters for the last two years, and I can tell you that the experience is very rewarding.”

Establishing credibility as a speaker has a broader meaning, explained in depth in the chapter “ Ethics in Public Speaking. ”

Intro Element 3: Establish Rapport

Credibility is about establishing the basis of your knowledge, so that the audience can trust in the reliability of  what you say.  Rapport is about establishing a connection with the audience, so that the audience can trust who you are. 

Rapport means the relationship or connection you make with your audience. To make a good connection, you’ll need to convey to your audience that you understand their interests, share them, and have a speech that will benefit them. Here is an example from an informative speech on the poet Lord Byron:

“You may be asking yourselves why you need to know about Lord Byron. If you take Humanities 120 as I did last semester, you’ll be discussing his life and works. After listening to my speech today, you’ll have a good basis for better learning in that course.”

In this example, the speaker connects to the audience with a shared interest and conveyed in these sentences the idea that the speaker has the best interests of the audience in mind by giving them information that would benefit them in a future course they might take.

The way that a speaker establishes connection with the audience is often by leaning in on the demographic of group affiliation.

“As college students, we all know the challenge of finding time to get our homework done.”

Intro Element 4: Preview Purpose & Central Idea

The fourth essential element of an introduction is to reveal the purpose and thesis of your speech to your audience. Have you ever come away after a speech and had no idea what the speech was about (purpose)? Have you ever sat through a speech wondering what the point was (central idea)? An introduction should provide this information from the beginning, so that the audience doesn’t have to figure it out. (If you’re still not certain what purpose and thesis are, now is good time to review this chapter ).

Whether you’re writing a speech or drafting an essay, previewing is essential. Like a sign on a highway that tells. you what’s ahead, a preview is a succinct statement that reveals the content to come. The operative word here is “succinct.”  A preview statement for a short speech should be no more than two or three sentences. Consider the following example:

“In my speech today, I’m going to paint a profile of Abraham Lincoln, a man who overcame great adversity to become the President of the United States. During his time in office, he faced increasing opposition from conservative voices in government, as well as some dissension among his own party, all while being thrust into a war he didn’t want.”

Notice that this preview provides the purpose of this informative speech and its central idea of struggle. While it’s constructed from the specific purpose statement and central thesis, it presents them more smoothly, less awkwardly. Here is how purpose and thesis statements are smoothly combined in a preview:

Intro Element 5: Preview Your Main Points

Just like previewing your topic, previewing your main points helps your audience know what to expect throughout the course of your speech and prepares them to listen.

Your preview of the main points should be clear and easy to follow so that there is no question in your audience’s minds about what they are. Be succinct and simple: “Today, in my discussion of Abraham Lincoln’s life, I will look at his birth, his role a president, and his assassination.” If you want to be extra sure the audiences hears these, you can always enumerate your main points by using signposts (first, second, third, and so on): “In discussing how to make chocolate chip cookies, first we will cover what ingredients you need, second we will talk about how to mix them, and third we will look at baking them.”

Tips for Introductions

Together, these five elements of introduction prepare your audience by getting them interested in your speech (#1 attention-getter); conveying your knowledge (#2 credibility); conveying your good will (#3 rapport); letting them what you’ll be talking about and why (#4 preview topic and thesis); and finally, that to expect in the body of the speech (#5 preview of main points).  Including all five elements starts your speech off on solid ground. Here are some additional tips:

• Writers often find it best to write an introduction after the other parts of the speech are drafted.
• When selecting an attention-getting device, you want to make sure that the option you choose is appropriate to your audience and relevant to your topic.
• Avoid starting a speech by saying your name. Instead choose a good attention-getter and put your self-introduction after it.
• You cannot “wing it” on an introduction. It needs to be carefully planned. Even if you are speaking extemporaneously, consider writing out the entire introduction.
• Avoid saying the specific purpose statement, especially as first words. Instead, shape your specific purpose and thesis statement into a smooth whole.
• don’t begin to talk as you approach the platform or lectern; instead, it’s preferable to reach your destination, pause, smile, and then begin;
• don’t just read your introduction from your notes; instead, it’s vital to establish eye contact in the introduction, so knowing it very well is important;
• don’t talk too fast; instead, go a little slower at the beginning of your speech and speak clearly.  This will let your audience get used to your voice.

Here are two examples of a complete introduction, containing all five elements:

Example #1: “My parents knew that something was really wrong when my mom received a call from my home economics teacher saying that she needed to get to the school immediately and pick me up. This was all because of an allergy, something that everyone in this room is either vaguely or extremely familiar with. Hi, I’m Alison. I’m a physician assistant from our Student Health Center and an allergy sufferer. Allergies affect a large number of people, and three very common allergies include pet and animal allergies, seasonal allergies, and food allergies. All three of these allergies take control over certain areas of my life, as all three types affect me, starting when I was just a kid and continuing today. Because of this, I have done extensive research on the subject, and would like to share some of what I’ve learned with all of you today. Whether you just finished your first year of college, you are a new parent, or you have kids that are grown and out of the house, allergies will most likely affect everyone in this room at some point. So, it will benefit you all to know more about them, specifically the three most common sources of allergies and the most recent approaches to treating them.”

Example #2 “When winter is approaching and the days are getting darker and shorter, do you feel a dramatic reduction in energy, or do you sleep longer than usual during the fall or winter months? If you answered “yes” to either of these questions, you may be one of the millions of people who suffer from Seasonal Affective Disorder, or SAD. For most people, these problems don’t cause great suffering in their life, but for an estimated six percent of the United States population these problems can result in major suffering. Hi, I’m Derrick and as a student in the registered nursing program here at State College, I became interested in SAD after learning more about it. I want to share this information with all of you in case you recognize some of these symptoms in yourself or someone you love. In order to fully understand SAD, it’s important to look at the medical definition of SAD, the symptoms of this disorder, and the measures that are commonly used to ease symptoms.”

The Three Elements of a Conclusion

Like an introduction, the conclusion has specific elements that you must incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should be incorporated into your conclusion in the order they are presented below.

Conclusion Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

The easiest way to signal that it’s the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well.

Conclusion Element 2: Restate Main Points

In the introduction of a speech, you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the technique of “planned redundancy” again). When you preview your main points in the introduction, effectively make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas . For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would just make the audience confused. Or, if you were giving a persuasive speech on wind energy, and you ended with “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” then you are bringing up an argument that should have been dealt with in the body of the speech.

As you progress as a public speaker, you will want to learn to rephrase your summary statement so that it doesn’t sound like an exact repeat of the preview. For example, if your preview was:

“The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.”

Your summary might be:

“In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.”

Conclusion Element 3: Clinchers

The third element of your conclusion is the clincher. This is something memorable with which to conclude your speech. The clincher is sometimes referred to as a concluding device . These are the very last words you will say in your speech, so you need to make them count. It will make your speech more memorable.

In many ways the clincher is like the inverse of the attention getter. You want to start the speech off with something strong, and you want to end the speech with something strong.

To that end, like what we discussed above with attention getters, there are several common strategies you can use to make your clincher strong and memorable: quotation, question, call to action, visualizing the future, refer back to the introduction, or appeal to audience self-interest.

As in starting a speech with a quotation, ending the speech with one allows you to summarize your main point or provoke thought.

I’ll leave you with these inspirational words by Eleanor Roosevelt: “The future belongs to those who believe in the beauty of their dreams.”

Some quotations will inspire your audience to action:

I urge you to sponsor a child in a developing country. Remember the words by Forest Witcraft, who said, “A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth making.

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to answer the question verbally or nonverbally, so it’s a rhetorical question.

Call to Action

Calls to action are used specifically in persuasive speeches. It is something you want the audience to do, either immediately or in the future. If a speaker wants to see a new traffic light placed at a dangerous intersection, the clincher would be to ask all the audience members to sign a petition right then and there. For a speech about buying an electric vehicle, the clincher would ask the audience to keep in mind an electric vehicle the “next time they buy a car.”

Another kind of call to action takes the form of a challenge. In a speech on the necessity of fundraising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different if the audience accepts and acts on the speaker’s main idea. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask their audience to imagine a world without illiteracy.

Refer Back to Introduction

This method provides a good sense of closure to the speech. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Appeal to Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (WIIFM). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could have a clincher like this: “If you want to better a better immune system, better heart health, and more happiness, all it takes are following the techniques I talked about today.”

Tips for Conclusions

In terms of the conclusions, be careful NOT to:

• signal the end multiple times. In other words, no “multiple conclusions.”
• ramble: if you signal the end, then end your speech;
• talking as you leave the platform or lectern.
• indicating with facial expression or body language that you were not happy with the speech.

Some examples of conclusions:

Conclusion Example #1: “Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people don’t enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be truer, ‘Worry does not relieve tomorrow of its stress; it merely empties today of its strength.’ “

Conclusion Example #2: “I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it’s a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: ‘You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.’ “

Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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11.3 Analyzing a Conclusion

Learning objectives.

• See what a full conclusion section looks like.
• Distinguish among the three parts of a conclusion.

Theilr – blank dossier – CC BY-SA 2.0.

So far this chapter has focused on how to go about creating a clear conclusion. We discussed why conclusions are important, the three steps of effective conclusions, and ten different ways to conclude a speech. In this section, we’re going to examine an actual conclusion to a speech. Please read the sample conclusion paragraph for the smart dust speech.

Sample Conclusion: Smart Dust

Today, we’ve explored how smart dust may impact all of our lives in the near future by examining what smart dust is, how smart dust could be utilized by the US military, and how smart dust could impact all of our lives sooner rather than later. While smart dust is quickly transforming from science fiction to science fact, experts agree that the full potential of smart dust will probably not occur until 2025. While smart dust is definitely coming, swarms of smart dust eating people as was depicted in Michael Crichton’s 2002 novel, Prey , aren’t reality. However, as with any technological advance, there are definite ethical considerations and worries to consider. Even Dr. Kris Pister’s Smart Dust Project website admits that as smart dust becomes more readily available, one of the trade-offs will be privacy. Pister responds to these critiques by saying, “As an engineer, or a scientist, or a hair stylist, everyone needs to evaluate what they do in terms of its positive and negative effect. If I thought that the negatives of working on this project were larger than or even comparable to the positives, I wouldn’t be working on it. As it turns out, I think that the potential benefits of this technology far outweigh the risks to personal privacy.”

Now that you’ve had a chance to read the conclusion to the speech on smart dust, read it a second time and try to find the three parts of an introduction as discussed earlier in this chapter. Once you’re finished analyzing this conclusion, take a look at Table 11.2 “Smart Dust Conclusion” , which shows you how the speech was broken down into the various parts of a conclusion.

Table 11.2 Smart Dust Conclusion

Now that you have seen the above analysis of a speech conclusion, we encourage you to do a similar analysis of the conclusions of other speeches. Listen to a speech in your class or online. Does it end with a restatement of the thesis, a review of the main points, and a concluding device? Can you suggest ways to improve the conclusion?

Here is another exercise to try. Consider the specific purpose and three main points of a hypothetical speech. Based on those components, develop a conclusion for that speech.

Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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15 Determining Your Main Ideas

Learning objectives.

• Revisit the function of a specific purpose.
• Use a specific purpose to create a series of main points.
• Narrow a speech from all the possible points to the main points.
• Explain how to prepare meaningful main points.

Matt Wynn –  Lightbulb!  – CC BY 2.0.

Every speech has three parts: the introduction, body, and conclusion. The introduction establishes the topic and whets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about the body of your speech.

We like the word  strategic  because it refers to determining what is important or essential to the overall plan or purpose of your speech. Too often, new speakers just throw information together and stand up and start speaking. NOTE: Don’t Do That!! When that happens, audience members are left confused and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

From Thesis to Main Points

Once you’ve written down your thesis statement, you can now start thinking about the best way to turn that into a series of main points. The main  points  are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

How Many Main Points Do I Need?

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between five and ten minutes in length, then it makes more sense to use three main points. As a speaker, you will use your best judgment to determine what works best for your speech based on your topic, research, and integration of support within the main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple (LeFrancois, 1999). Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. In brainstorming, your goal is simply to think of as many different points as you can, not to judge how valuable or important they are. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called  chunking  because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Hints for Selecting Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Do They Reflect Your Thesis?

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they serve to communicate my thesis?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose and thesis statement?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Note: This is also where adjusting your thesis statement may come in. If you determine you want to cover main points that don’t directly reflect your thesis, you may need to tweak your thesis at this point. 

Keeping Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech so as to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? Obviously, the answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to talk, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure, we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s simply easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. Basically, we have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail about common organizational patterns for speeches, but for now, we want you to just think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Devising Main Points

As you begin to draft your main points, there are a few things you need to keep in mind.

Each main point should be one idea: Each main point should only focus on one idea. If you have too many ideas in a main point, this may confuse the audience.

Consider the following main points:

• Our educational system needs reform to effectively educate youth on life skills, and it can be more engaging for students.

This main point has two completely separate topics. These separate ideas should be in separate points.

• Our education system needs reform to effectively educate youth on life skills.
• Education reform will provide more opportunities for engaging students.

A topic is not a main point: When a speaker states, “Education reform” this is stating the topic, not the main point. Stating the topic does not adequately prepare the audience because the audience does not know what the actual point is.

Avoid announcements: Announcements also do not adequately communicate the main point. “I am going to talk about education reform” does not tell the audience what the speaker will be discussing. Is education reform good? Bad? Necessary? What?

Each main point should be a full, declarative statement. 

Consider the following statements:

• “Education reform”
• “I am going to talk about education reform.”
• “Education reform will provide more opportunities to engage students in the curriculum.”

The final statement is a full, declarative statement . It tells the audience, specifically, what the main point is. You must tell the audience your main point to effectively get your message across.

For Future Reference | How to organize this in an outline |

Body of your Speech

(The number of main-points and sub-points will vary for each speech)

I. (First main-point)

• (Second level sub-point)

Transition: (complete sentence, phrase, or word)

II. (Second main-point)

III. (Third main-point)

Key Takeaways

• All speeches start with a general purpose and then move to a specific purpose that gives the  who ,  what ,  where , and  how  for the speech.
• Transitioning from the specific purpose to possible main points means developing a list of potential main points you could discuss. Then you can narrow your focus by looking for similarities among your potential main points and combining ones that are similar.
• Shorter speeches will have two main points while longer speeches will generally have three or more main points. When creating your main points, make sure that they are united, separate, balanced, parallel, and logical.
• Main points should be one idea stated in a full, declartive sentence.

LeFrancois, G. R. (1999).  Psychology for teaching  (10th ed.). Belmont, CA: Wadsworth.

Public Speaking Copyright © by Dr. Layne Goodman; Amber Green, M.A.; and Various is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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68 Structuring the Conclusion and Examples

Learning Objectives

After reading this chapter, the student will be able to:

• Recognize the functions of introductions and conclusions.
• Identify the primary elements of a speech introduction.
• Identify the primary elements of a speech conclusion.
• Construct introductions and conclusions.

Structuring the Conclusion

Similar to the introduction, the conclusion has three specific elements that you will want to incorporate in order to make it as strong as possible. Given the nature of these elements and what they do, these should generally be incorporated into your conclusion in the order they are presented below.

Element 1: Signal the End

The first thing a good conclusion should do is to signal the end of a speech. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, you want to make sure that audiences are left knowledgeable and satisfied with your speech. In a way, it gives them time to begin mentally organizing and cataloging all the points you have made for further consideration later.

Generally, the easiest way to signal that it is the end of your speech is to begin your conclusion with the words, “In conclusion.” Similarly, “In summary” or “To conclude” work just as well. While these may seem very blunt ways of communicating the end of your speech to the audience, you want it to be extremely clear to everyone that you are wrapping things up. Certainly you can choose to employ more elegant, interesting, or creative language here, but you then run the risk of the audience not catching on to the fact that your speech is ending.

On the other hand, saying “In conclusion” (and definitely saying it more than once) can have an unintended negative effect. The audience may figure you are finished and turn you off, sort of like how we get up and leave during the credits in a movie. Therefore, you can also go straight to the summary, which is Element 2.

Element 2: Restate Main Points

In the introduction of a speech you delivered a preview of your main points; now in the conclusion you will deliver a review. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication (the issue of “planned redundancy” again). When you preview your main points in the introduction, effectively discuss and make transitions to your main points during the body of the speech, and finally, review the main points in the conclusion, you increase the likelihood that the audience will understand and retain your main points after the speech is over. Remember, your English instructor can re-read your essays as many times as he or she wants, but your audience – and your instructor – only have one opportunity to catch and remember the points you are trying to get across in your speech.

Because you are trying to remind the audience of your main points, you want to be sure not to bring up any new material or ideas. For example, if you said, “There are several other issues related to this topic, such as…but I don’t have time for them,” that would make the audience confused and perhaps wonder why you did not address those in the body section. Or if you were giving a persuasive speech on wind energy and you ended with, “Wind energy is the energy of the future, but there are still a few problems with it, such as noise and killing lots of birds,” you are bringing up a counter-argument that should have been dealt with in the body of the speech.

This is a good place to remind you that the introduction, preview, transitions, and conclusion are for helping the audience be interested and prepared to listen, to retain, and to follow your speech. The conclusion is too late for that. The hard core facts and content are in the body. If you are tempted to cram lots of material into the conclusion, that is not the place for it, nor is it the place to provide the important steps to a solution.

As you progress as a public speaker, you will want to work on rephrasing your summary statement so that it does not sound like an exact repeat of the preview. For example, if your preview was:

The three arguments in favor of medical marijuana that I will present are that it would make necessary treatments available to all, it would cut down on the costs to law enforcement, and it would bring revenue to state budgets.

Your summary might be:

In the minutes we’ve had together, I have shown you that approving medical marijuana in our state will greatly help persons with a variety of chronic and severe conditions. Also, funds spent on law enforcement to find and convict legitimate marijuana users would go down as revenues from medical marijuana to the state budget would go up.

Element 3: Clincher

The third element of your conclusion is the clincher , or something memorable with which to conclude your speech. The clincher is sometimes referred to as a Concluding Device. These are the very last words you will say in your speech, so you need to make them count. This is the last thing your audience will hear, so you want to make it good. In a certain way, you might think of your speech as a nice dinner at a fancy restaurant: the introduction is the appetizer that gets everyone ready for the main course, the body section is the “meat and vegetables,” and the conclusion is like dessert. But have you ever had a nice meal that ended with a dessert that didn’t really taste good? Regardless of how good the rest of the meal was, you probably walked away thinking, It was okay, but I just remember not liking it at the end . A good clincher prevents your audience from thinking that way, and in fact can even make an audience remember a speech more favorably.

something memorable with which to conclude your speech

In many ways the clincher is like the inverse of the attention-getter. You want to start the speech off with something strong, and you want to end the speech with something strong. To that end, similar to what we discussed above with attention getters, there are a number of ways you can make your clincher strong and memorable.

Conclude with a Challenge

One way you can end your speech is with a challenge. A challenge is a call to engage in some kind of activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

In a challenge, try to make it aspirational but reasonable. The challenge should be something they can strive for but not see as something impossible. Two or three more servings a day of fruits and vegetables is reasonable, but six probably would be seen as too much.

In the same category as a challenge, probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior. When a speaker concludes by asking the audience “to do” something, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, get more sleep, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. For a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech; someone giving a speech on petitioning a lawmaker for a new law could provide audience members with a prewritten e-mail they can send to the lawmaker.

If you are giving a persuasive speech about a solution to a problem, you should not relegate the call to action to the very end of the speech. It should probably be a main point where you can deal with the steps and specifics of the solution in more detail. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Quotation

Another way you can conclude a speech is by providing a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers.”

Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to sponsor a child in a developing country for $40 per month, you might use this quotation by Forest Witcraft:

“A hundred years from now it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different, because I was important in the life of a child.”

In this case, the quotation leaves the audience with the message that monetary sacrifices are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and make that sacrifice.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools. More often, speakers use visualization of the future to depict how society or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade the audience to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspirational concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. This is done by sharing a story, poem, or quotation that appeals to the audience basic values and therefore appeals to emotions. Stories or allusions to “underdogs” who overcame obstacles to achieve something worthwhile or those who make sacrifices for the good of others can help inspire. You probably know of such stories (Olympic athletes and a well-known figure such as Captain Sullenberg are examples) that would be of value, as long as they are relevant to your topic and purpose. Poetry is sometimes used to inspire, but you want to use a short passage (eight lines or less) of poetry that is clear to the audience.

to affect or arouse someone’s emotions in a specific, positive manner

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Refer Back to the Introduction

This method provides a good sense of closure to the speech and can be one of the most effective methods. If you started the speech with a startling statistic or fact, such as “Last year, according to the official website of the American Humane Society, four million pets were euthanized in shelters in the United States,” in the end you could say, “Remember that shocking number of four million euthanized pets? With your donation of time or money to the Northwest Georgia Rescue Shelter, you can help lower that number in our region.”

Conclude with an Anecdote or Personal Story

As with your attention getter, a brief story can be a strong way to conclude. However, it must be relevant and not go on too long. Combining this method and the previous one, you might finish telling a story that you started in the introduction as your clincher. This method is probably better with persuasive speeches where you want to end with a strong emotional appeal.

Conclude with a Reference to Audience or Audience Self-Interest

The last concluding device involves a direct reference to your audience. This concluding device is used when a speaker attempts to answer the basic audience question, “What’s in it for me?” (the WIIFM question). The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care about the topic and what’s in it for them.

Informative versus Persuasive Conclusions

As you read through the above possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. An appeal to action, for example, may not be appropriate for an informative speech since asking your audience to do something often borders on persuasion, which isn’t what an informative speech is intended to do. Similarly, if your persuasive speech is on the importance of voting in the next local election, an appeal to action clincher would probably be one of your stronger options.

8.5 – Examples of Conclusions

Here are two examples of conclusions. More examples can be found on the outlines at the ends of Chapters 12, 13, and 15.

Informative Speech Conclusion

Topic: Anxiety

Anxiety is a complex emotion that afflicts people of all ages and social backgrounds and is experienced uniquely by each individual. We have seen that there are multiple symptoms, causes, and remedies, all of which can often be related either directly or indirectly to cognitive behaviors. While most people do not enjoy anxiety, it seems to be part of the universal human experience, so realize that you are not alone, but also realize that you are not powerless against it. With that said, the following quote, attributed to an anonymous source, could not be more true, “Worry does not relieve tomorrow of its stress; it merely empties today of its strength.”

Persuasive Speech Conclusion

Topic: Adopting a Rescue Animal

I believe you should adopt a rescue animal because it helps stop forms of animal cruelty, you can add a healthy companion to your home, and it is a relatively simple process that can save a life. Each and every one of you should go to your nearest animal shelter, which may include the Catoosa Citizens for Animal Care, the Humane Society of NWGA in Dalton, the Murray County Humane Society, or the multiple other shelters in the area to bring a new animal companion into your life. I’ll leave you with a paraphrased quote from Deborah Jacobs’s article “Westminster Dog Show Junkie” on Forbes.com: “You may start out thinking that you are rescuing the animal, and ultimately find that the animal rescues you right back.”

Something to Think About

Read out loud one of the example introductions earlier in the chapter, and time your reading. If an introduction should not be longer than about 10%-15% of the total speech time, how long would the speech attached to this introduction be? (You’ll have to do the math!) If you had to give a shorter speech using this introduction, how would you edit it to make it for the time limit but still be an effective introduction?

Final Note: If you are wondering about the photo at the beginning of this chapter, it is of the headstone of poet Emily Dickinson in Amherst, Massachusetts. Her parting words, as shown on the marker, were “Called Back.” That was her “life” conclusion. One of the authors is a huge Emily Dickinson fan, took the photo on a trip to New England, and loves to include quotations from her poetry.

Exploring Communication in the Real World Copyright © 2020 by Chris Miller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter 17: Conclusion

This chapter is adapted from  Stand up, Speak out: The Practice and Ethics of Public Speaking ,  CC BY-NC-SA 4.0 .

What are the benefits of a strong conclusion?

“OK, I’m done; thank God that’s over!” Or, “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief as you end your speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When you opt to end the speech with an ineffective conclusion—or no conclusion at all—your speech loses the energy you created, and the audience is left confused and disappointed. Just as a good introduction helps bring an audience into your speech’s world, and a good speech body holds the audience in that world, a good conclusion helps bring that audience back to reality. So, plan ahead to ensure that your conclusion is an effective one. While a good conclusion will not rescue a poorly prepared speech, a strong conclusion signals to your listeners that the speech is over and helps them remember your topic. Now, let’s examine the functions fulfilled by a speech conclusion.

Signals the End

The first function of a good conclusion is to signal the speech’s end. You may be thinking that telling an audience that you’re about to stop speaking is a “no brainer,” but many speakers really don’t prepare their audience to conclude. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, make sure that you leave your audience knowledgeable and satisfied.

Aids Audience’s Memory

The second function of a good conclusion stems from some very interesting research reported by the German psychologist Hermann Ebbinghaus in his 1885 book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he calls the serial position effect. He found that an individual’s ability to remember information in a list, such as a grocery list, a chores list, or a to-do list depends on the item’s location on the list. Specifically, he found that items toward the list’s beginning and items toward the list’s end tended to have the highest recall rates. In Ebbinghaus’ serial position effect, he calls information at the list’s beginning—primacy, and information at the list’s end—recency, and shows that information in these positions are easier to recall than information in the list’s middle.

So, what does this serial position effect have to do with speech conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged a speech topic’s order to determine the audience’s information recall (Ehrensberger, 1945). Ehrensberger’s study reaffirmed primacy and recency’s importance when listening to speeches. In fact, Ehrensberger found that the information delivered during a speech conclusion—recency, had the highest recall level overall.

What should I include in a strong conclusion?

A strong conclusion restates the thesis, reviews the main points, and uses a concluding device.

Restate the Thesis

The first step in a powerful conclusion is to restate your thesis statement. When you restate the thesis statement as you conclude, you’re re-emphasizing your speech’s overarching main idea. For example, suppose your thesis statement is, “I will analyze how Barack Obama uses lyricism in his July 2008 speech, ‘A World That Stands as One.’” At the conclusion, restate the thesis in this fashion: “In the past few minutes, I have analyzed how Barack Obama uses lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense—this is what I will speak about, to the past tense—this is what I have spoken about. Restating the thesis in your conclusion reminds the audience of your speech’s major purpose or goal, helping them to better remember it.

Review the Main Points

The second step in a powerful conclusion is to review the main points after restating the speech’s thesis. A big differences between written and oral communication is oral communication’s need to repeat. So, you increase the likelihood that the audience retains your main points after the speech is over when you do the following: preview your main points in the introduction, effectively discuss and make transitions to your main points during the speech’s body, and finally, review your main points in the conclusion,

In a speech’s introduction, deliver a preview of the main body points, and in the conclusion, deliver a review . Let’s look at a sample preview:

To understand the gender and communication field, I will first differentiate between the terms biological sex and gender. I will then explain gender research in communication’s history. Lastly, I will examine some important findings related to gender and communication.

In this preview, you have three clear main points. Let’s see how you can review them at your speech’s conclusion:

Today, we have differentiated between the terms biological sex and gender, examined gender research in communication’s history, and analyzed some topic research findings.

In the past few minutes, I have explained the difference between the terms biological sex and gender, discussed the communication field’s rise in gender research, and examined some groundbreaking topic studies.

Notice that both conclusions review the main points originally set forth. Both variations are equally effective main point reviews, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s a lot of art as well, so you are always encouraged to choose the wording that you think is most effective for your audience.

Concluding Devices

The final step in a powerful conclusion is to employ a concluding device. A concluding device is essentially the final thought you want to impart to your audience when you stop speaking. It also provides a definitive sense of closure to your speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three additional steps, a speaker wants to stick their speech ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). Let’s examine these ten concluding devices.

Conclude with a Challenge

The first way to conclude a speech is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on fund raising’s necessity, conclude by challenging the audience to raise 10 percent more than their original projections. Audience members are being asked to go out of their way to do something different that involves their effort.

Conclude with a Quotation

The second way to conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call-to-action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. End by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the writers-as-dissidents idea, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you are delivering a persuasive speech urging your audience to participate in a very risky political demonstration, use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with these messages: that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to take that great risk.

Conclude with a Summary

The third way to conclude a speech is to end with a summary. To do this, the speaker simply elongates the main point’s review. While this may not be the most exciting concluding device, it can be useful for information that is highly technical or complex or for speeches that last longer than thirty minutes. Typically, for short speeches, such as student-given speeches, avoid this summary device.

Conclude by Visualizing the Future

The fourth way to conclude a speech is to visualize the future. This device helps your audience imagine the future that you believe can occur. For example, if you are giving a speech on developing video games for learning, conclude by inviting your audience to visualize a future classroom where video games are perceived as true learning tools and how those tools are used. More often, speakers use future visualization to depict how society would be , or how an individual listener’s life would be different, if the speaker’s persuasive attempts work. For example, if in your speech you propose that hiring more public-school reading specialists will solve illiteracy, ask your audience to imagine a world without illiteracy. In using this visual, your goal is to persuade your audience to adopt your view point. By showing that your future vision is a positive one, this conclusion further persuades your audience to help create this future.

Conclude with an Appeal-for-Action

The fifth way to conclude a speech, and probably the most common persuasive device, is the appeal-for-action or the call-to-action. In essence, the appeal-for-action occurs when a speaker asks her or his audience to engage in a specific behavior or to change their thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific appeal type is the immediate call-to-action. Whereas some appeals ask for people to engage in future behavior, the immediate call-to-action asks people to engage in behavior right now . If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. Here are more immediate call-to-action examples:

• In a speech on eating more vegetables, pass out raw veggies and dip at the speech conclusion.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten email they can send to the lawmaker.
• In a speech on hand sanitizer’s importance, pass out little hand sanitizer bottles and show audience members how to correctly apply the sanitizer.
• In a speech on charity donations, send a box around the room asking for donations.

These are just a few different examples we’ve actually seen students use to elicit an immediate change in behavior. The immediate call-to-action may not lead to long-term change, but can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

The sixth way to conclude a speech is to inspire someone. By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of employing an inspirational concluding device is similar to an appeal-for-action, but the ultimate goal is more lofty or ambiguous—the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on domestic violence’s prevalence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem, “I Got Flowers Today,” which is a poem that evokes strong emotions because it’s about an abuse victim who receives flowers from her abuser every time she is victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me” (Kelly, 1994).

Conclude with Advice

The seventh way to conclude a speech is to end with your advice. This concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one; and one person’s opinion is not necessarily any more correct than another’s. There must be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are a nuclear physics expert, conclude an energy speech by giving advice about nuclear energy’s benefits.

Conclude by Proposing a Solution

The eighth way to conclude a speech is to offer a powerful solution to the problem discussed within your speech. For example, perhaps you have been discussing the problems associated with art education’s disappearance in the United States. Propose a solution to create more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, consider discussing the solution in more depth as a stand-alone main point within the speech’s body so that you can address your audience’s concerns about the proposed solution.

Conclude with a Question

The nineth way to conclude a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the environment’s importance, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question—the question’s goal is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Your Audience

The tenth way to conclude a speech is to refer to your audience. As discussed by Miller (1946), this concluding device is useful when a speaker attempts to answer a basic question for the audience, such as, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought-change has for audience members. For example, a speaker talking about stress reduction techniques concludes by clearly listing all the physical health benefits that stress reduction offers, such as improved reflexes, improved immune system, improved hearing, and lowered blood pressure. In this case, the speaker is clearly spelling out why audience members should care—so what? What’s in it for me!

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs , 12, 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within. Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech , 32, 181–183.

Solzhenitsyn, A. (1964). The first circle . New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

University of Minnesota. (2011). Stand up, Speak out: The Practice and Ethics of Public Speaking . University of Minnesota Libraries Publishing. https://open.lib.umn.edu/publicspeaking/ . CC BY-SA 4.0.

Public Speaking Copyright © 2022 by Sarah Billington and Shirene McKay is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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8 Chapter 8: Organizing and Outlining

Victoria Leonard, College of the Canyons

Adapted by William Kelvin, Professor of Communication Studies, Katharine O’Connor, Ph.D., and Jamie C. Votraw, Professor of Communication Studies, Florida SouthWestern State College

Figure 8.1: Outlining with Post it Notes 1

Introduction

One of your authors remembers taking an urban studies course in college. The professor was incredibly knowledgeable and passionate about the subject. Do you think that alone made her want to go to class? Unfortunately not. As great as this professor was in so many ways, the lectures were not organized. As much as she tried to take great notes and follow along, it felt like a hopeless task. Having a great topic that you are passionate about is important, but organizing your speech so that the audience can follow along is vital to the success of your speech.

When students are faced with developing a speech, they face the same challenges as a student asked to write an essay. Although the end product may be different in that you are not writing an essay or turning one in, you will go through much of the same process as you would in writing an essay.

Before you get too far into the writing process, it is important to know what steps you will have to take to write your speech. Note that the speech-writing process is formulaic: it is based on time-honored principles of rhetoric established thousands of years ago. Your initial preparation work will include the following:

• Selecting a topic
• Writing a general purpose
• Writing a specific purpose
• Writing a thesis statement
• Selecting main points
• Writing a preview statement
• Writing the body of the speech

This chapter will explain each of these steps so that you can create a thorough and well-written speech. As with anything we do that requires effort, the more you put in, the more you will get out of the writing process, in terms of both your education and your grade.

The Speech Topic, General Purpose, Specific Purpose, and Thesis

Selecting a topic.

We all want to know that our topics will be interesting to our audience. If you think back to Chapter 5, Identifying Topic, Purpose, and Audience, you will recall how important it is to be audience-centered. Does this mean that you cannot talk about a topic that your audience is unfamiliar with? No, what it does mean is that your goal as a speaker is to make that topic relevant to the audience. Whether you are writing an informative speech on earthquakes or the singer Jhené Aiko, you will need to make sure that you approach the speech in a way that helps your speech resonate with the audience. Although many of you would not have been alive when Hurricane Andrew hit Florida in 1992, this is an important topic to people who live in hurricane zones. Explaining hurricanes and hurricane preparation would be a great way to bring this topic alive for people who may not have lived through this event. Similarly, many audience members may be unfamiliar with Jhené Aiko, and that allows you to share information about her that might lead someone to want to check out her music.

If you are writing a persuasive speech, you might approach your topic selection differently. Think about what is happening in the world today. You can look at what affects you and your peers at a local, state, national, or global level. Whether you believe that gun violence is important to address because it is a problem at the national level, or you wish to address parking fees on your campus, you will have given thought to what is important to your audience. As Chapter 2 explained, your topics must fulfill the ethical goals of the speech. If you are ethical and select a topic you care about and make it relevant for the audience, you are on the right track.

Here are some questions that might help you select a topic:

• What are some current trends in music or fashion?
• What hobbies do I have that might be interesting to others?
• What objects or habits do I use every day that are beneficial to know about?
• What people are influencing the world in social media or politics?
• What authors, artists, or actors have made an impact on society?
• What events have shaped our nation or our world?
• What political debates are taking place today?
• What challenges do we face as a society or species?
• What health-related conditions should others be aware of?
• What is important for all people to be aware of in your community?

Once you have answered these questions and narrowed your responses, you are still not done selecting your topic. For instance, you might have decided that you really care about dogs. This is a very broad topic and could easily lead to a dozen different speeches. Now you must further narrow down the topic in your purpose statements.

Writing the Purpose Statements

Purpose statements allow you to do two things. First, they allow you to focus on whether you are fulfilling the assignment. Second, they allow you to narrow your topic so that you are not speaking too broadly. When creating an outline for your speech, you should include the general purpose and specific purpose statement at the beginning of your outline.

A general purpose statement is the overarching goal of a speech whether to inform, to persuade, to inspire, to celebrate, to mourn, or to entertain. It describes what your speech goal is, or what you hope to achieve. In public speaking classes, you will be asked to do any of the following: To inform, to persuade, or to entertain . Thus, your general purpose statement will be two words —the easiest points you will ever earn! But these two words are critical for you to keep in mind as you write the speech. Your authors have seen many persuasive speeches submitted inappropriately as informative speeches. Likewise, one author remembers a fascinating “persuasive speech” on the death penalty that never took a stance on the issue or asked the audience to—that would be an informative speech, right?  You must always know your broad goal. Your audience should know it, too, and so should your instructor!  Knowing your purpose is important because this is what you begin with to build your speech. It is also important to know your general purpose because this will determine your research approach. You might use different sources if you were writing a speech to inform versus to persuade.

A specific purpose statement is consistent with the general purpose of the speech, written according to assignment requirements, and clearly identifies desired audience outcomes. It is a declaration starting with the general purpose and then providing the topic with the precise objectives of the speech. It will be written according to your general purpose. For instance, the home design enthusiast might write the following specific purpose statement: To inform my audience about the pros and cons of flipping houses.

Specific purpose statements are integral in knowing if your speech is narrowed enough or if you need to narrow it further. Consider these examples:

• To inform my audience about musical instruments
• To inform my audience about string instruments
• To inform my audience about the violin

As you can see, the first two examples are far too broad. But is the third purpose statement sufficiently narrow? Will the speaker be covering the violin’s design, physics, history, cost, or how to play it? What do you think about these possible topics?

• To inform my audience about the life and contributions of Patricia Bath
• To inform my audience about the invention of the wheelchair
• To inform my audience about the Biloxi Wade-Ins
• To inform my audience about how Fibromyalgia affects the body

Figure 8.2: Dr. Patricia Bath 2

Hopefully, you can see that the examples above would work for an informative speech. They are specific and limited in their scope.

Your instructor will give you a time limit for your speech. Your specific purpose should help you see if you can stay within the time limit. You should put the purpose statements on your outline. Others may only ask you to put these on your topic submission. However, you do not state a general purpose or specific purpose during the delivery of your speech! These are simply guidelines for you as you write and for your instructor as they assess your writing.

Writing the Thesis Statement

A thesis statement is a single, declarative statement that encapsulates the essence of your speech. Just like in essay writing, you want your thesis statement, or central idea, to reveal what your speech is about. Thesis statements can never be written as questions, nor can they include a research citation. The thesis statement is not a list of main points, it is an over-arching idea that encapsulates them all.

Figure 8.3: Portrait of Aut h or, J.R.R. Tolkien 3

As a Lord of the Rings enthusiast, I may choose to write a speech on author J.R.R. Tolkien. Here is an example of what a thesis statement may sound like:

J.R.R. Tolkien is known as the father of modern fantasy literature and became a pop culture icon after his death.

The thesis you just read provides the audience with just enough information to help them know what they will hear ahd learn from your speech.

Selecting Main Points

The main points are the major ideas you want to cover in your speech. Since speeches have time requirements, your outline will always be limited to two to three  main points. Many instructors suggest that you have no more than three main points so you can do justice to each idea and stay within the time frame. You will also lose time on each main point describing it in the preview statement, internal transitions, and review of main points in the conclusion. Plus, it can be difficult for audiences to remember many points.

Let’s determine the main points for a short speech using the J.R.R. Tolkien thesis above. Having researched his life, you might come up with an initial list like this:

• Childhood and Background
• Military service
• Literary fame and honors

As interesting as all of these topics are, there is not enough time to speak about each idea. This is where the difficult decision of narrowing a speech comes in. Brainstorming all of the points you could cover would be your first step. Then, you need to determine which of the points would be the most interesting for your audience to hear. There are also creative ways to combine ideas and touch on key points within each main point. You will see how this can be achieved in the next section as we narrow down the number of topics we will discuss about J.R.R. Tolkein.

Writing the Preview Statement

A preview statement is a guide to your speech. This is the part of the speech that literally tells the audience exactly what main points you will cover. If you were to open an app on your phone to get directions to a location, you would be told exactly how to get there. Best of all, you would know what to look for, such as landmarks. A preview statement in a speech fulfills the same goal. It is a roadmap for your speech. Let’s look at how a thesis and preview statement might look for a speech on J.R.R. Tolkien:

Thesis: J.R.R. Tolkien is known as the father of modern fantasy literature and became a pop culture icon after his death.

Preview: First, I will tell you about J.R.R. Tolkien’s humble beginnings. Then, I will describe his rise to literary fame. Finally, I will explain his lasting cultural legacy.

Notice that the thesis statement captures the essence of the speech. The preview concisely names each main point that supports the thesis. You will want to refer to these main point names, or  taglines , throughout the speech. This repetition will help audience members remember each main point; use variations of these taglines in your preview statement, when introducing each point, and again in the conclusion.

Always use your words to make the audience feel that they are part of the performance. This makes them feel included and on your side. Also, occasionally audience members will have more expertise than you. Imagine how an expert would feel when you begin your speech with “Today I will teach you about…” when they already know a lot about the subject. Use inclusive language in your preview statement–“Get ready to join me on a fantastic adventure…”

Organizing the Main Points

Once you know what your speech is about, you can begin developing the body of your speech. The body of the speech is the longest and most important part of your speech because it’s where the general purpose is executed, e.g., you inform or persuade with the main points that you listed in your preview statement. In general, the body of the speech comprises about 75% to 80% of the length of your speech. This is where you will present the bulk of your research, evidence, examples, and any other supporting material you have. Chapter 7 will provide you with specifics on how to do research and support your speech.

Several patterns of organization are available to choose from when writing a speech. You should keep in mind that some patterns work only for informative speeches and others for persuasive speeches. The topical, chronological, spatial, or causal patterns discussed here are best suited to informative speeches. The patterns of organization for persuasive speeches will be discussed in Chapter 10.

Topical Pattern

The chronological pattern needed main points ordered in a specific sequence, whereas the topical pattern arranges the information of the speech into different subtopics. For example, you are currently attending college. Within your college, various student services are important for you to use while you are there. You may visit the Richard H. Rush Library and its computer lab, Academic Support Centers, Career Services and the Office of Student Financial Aid.

Figure 8.6: Valencia Campus Library Stacks 6

To organize this speech topically, it doesn’t matter which area you speak about first, but here is how you could organize it:

Topic: Student Services at Florida SouthWestern State College

Thesis Statement: Florida SouthWestern State College has five important student services, which include the library, the library computer lab, Academic Support Centers, Career Services and the Financial Aid office.

Preview : This speech will discuss each of the five important student services that Florida SouthWestern State College offers.

Main Points:

I. The Richard H. Rush Library can be accessed five days a week and online and has a multitude of books, periodicals, and other resources to use.

II.The library’s computer lab is open for students to use for several hours a day, with reliable, high-speed internet connections and webcams.

III.The Academic Support Centers have subject tutors, computers, and study rooms.

IV.CareerSource offers career services both in-person and online, with counseling and access to job listings and networking opportunities.

V. The Office of Student Financial Aid is one of the busiest offices on campus, offering students a multitude of methods by which they can supplement their personal finances by paying for both tuition and books.

Note that many novices appreciate the topical pattern because of its simplicity. However, because there is no internal logic to the ordering of points, the speech writer loses an opportunity to include a mnemonic device (phrasing that helps people remember information) in their performance. Audience members are more likely to remember information if it hangs together in an ordered, logical way, such as the following patterns employ.

Chronological (Temporal) Pattern

When organizing a speech based on time or sequence, you would use a chronological (temporal) pattern of organization. Speeches that look at the history of someone or something, or the evolution of an object or a process could be organized chronologically. For example, you could use this pattern in speaking about President Barack Obama, the Holocaust, the evolution of the cell phone, or how to carve a pumpkin. The challenge of using this pattern is to make sure your speech has distinct main points and that it does not appear to be storytelling.

Figure 8.4: Barack Obama 4

Here is an example of how your main points will help you make sure that the points are clear and distinct:

Topic: President Barack Obama

Specific Purpose: To inform my audience about the life of President Barack Obama.

Thesis: From his humble beginnings, President Barack Obama succeeded in law and politics to become the first African-American president in U.S. history.

Preview: First, let’s look at Obama’s background and career in law. Then, we will look at his rise to the presidency of the United States. Finally, we will explore his accomplishments after leaving the White House.

I. First, let’s look at the early life of Obama and his career as a lawyer and advocate.

II. Second, let’s examine how Obama transitioned from law to becoming the first African-American President of the United States.

III. Finally, let’s explore all that Obama has achieved since he left the White House.

We hope that you can see that the main points clearly define and isolate different parts of Obama’s life so that each point is distinct. Using a chronological pattern can also help you with other types of informative speech topics.

Figure 8.5: Pumpkin Carving 5

Here is an additional example to help you see different ways to use this pattern:

Topic : How to Carve a Pumpkin

Specific Purpose: To inform my audience how to carve a pumpkin.

Thesis: Carving a pumpkin with special techniques and tools can result in amazing creations.

Preview: First, I will explain the process of gutting the pumpkin in preparation for carving. Then, I will describe the way you use your special tools to carve the face you hope to create. Finally, I will show you a variety of different designs that are unique to make your pumpkin memorable.

I. First, let me explain exactly how you open up the pumpkin, remove the seeds, and clean it so it is ready to carve.

II. Second, let me describe how the tools you have on hand are used to draw and carve the face of the pumpkin.

III. Finally, let me show you several unique designs that will make your pumpkin dazzle your friends and neighbors.

Note that some instructors prefer their students not give “how-to” speeches. Always clear your topic with your instructor early on in the speech-writing process.

Spatial Pattern

A spatial pattern arranges ideas according to their physical or geographic relationships. Typically, we can begin with a starting point and look at the main points of your speech directionally from top to bottom, inside to outside, left to right, north to south, and so on. A spatial pattern allows for creativity as well as clarity. For example, a speech about an automobile could be arranged using a spatial pattern and you might describe the car from the front end to the back end or the interior to the exterior. A speech on Disneyland might begin with your starting point at the entrance on Main Street, and each subsequent main point may be organized by going through each land in the park in a directional manner. Even a speech on the horrific tsunami off the Indonesian coast of Sumatra on December 26, 2004, could be discussed spatially as you use the starting point and describe the destruction as it traveled, killing 250,000 people.

If you have never heard of the Great Pacific Garbage Patch, it is marine debris that is in the North Pacific Ocean. Just like the tsunami in the previous example, this mass could likewise be discussed using a spatial pattern.

Figure 8.7: The Great Pacific Garbage Patch 7

In an informative speech, you could arrange your points spatially like this:

Topic: Great Pacific Garbage Patch

Thesis: The Great Pacific Garbage patch is not well known to most people; it consists of marine debris that is located in the North Pacific Ocean.

Preview: First, I will describe the Eastern Garbage Patch. Finally, I will explain the Western Patch.

I. The Eastern Garbage patch is located between the states of Hawaii and California.

II. The Western Garbage Patch is located near Japan.

Causal Pattern

A causal pattern of organization can be used to describe what occurred that caused something to happen, and what the effects were. Conversely, another approach is to begin with the effects and then talk about what caused them. For example, in 1994, there was a 6.7 magnitude earthquake that occurred in the San Fernando Valley in Northridge, California.

Figure 8.8: Northridge Meadows Apartment Building Collapse 8

Let’s look at how we can arrange this speech first by using a cause-effect pattern:

Topic: Northridge Earthquake

Thesis: The Northridge, California earthquake was a devastating event that was caused by an unknown fault and resulted in the loss of life and billions of dollars of damage.

I. The Northridge earthquake was caused by a fault that was previously unknown and located nine miles beneath Northridge.

II. The Northridge earthquake resulted in the loss of 57 lives and over 40 billion dollars of damage in Northridge and surrounding communities.

Depending on your topic, you may decide it is more impactful to start with the effects and work back to the causes ( effect-cause pattern ). Let’s take the same example and flip it around:

Thesis: The Northridge, California earthquake was a devastating event that resulted in the loss of life and billions of dollars in damage and was caused by an unknown fault below Northridge.

I. The Northridge earthquake resulted in the loss of 57 lives and over 40 billion dollars of damage in Northridge and surrounding communities.

II. The Northridge earthquake was caused by a fault that was previously unknown and located nine miles beneath Northridge.

Why might you decide to use an effect-cause approach rather than a cause-effect approach? In this particular example, the effects of the earthquake were truly horrible. If you heard all of that information first, you would be much more curious to hear about what caused such devastation. Sometimes natural disasters are not that exciting, even when they are horrible. Why? Unless they affect us directly, we may not have the same attachment to the topic. This is one example where an effect-cause approach may be very impactful.

One take-home idea for you about organizing patterns is that you can usually use any pattern with any topic. Could the Great Pacific Garbage Patch be explained using the chronological or causal patterns? Could the Northridge quake be discussed using the chronological or spatial patterns? Could a pumpkin-carving speech be spatially organized? The answer to all of the above is yes. The organizational pattern you select should be one that you think will best help the audience make sense of, and remember, your ideas.

Developing the Outline

Although students are often intimidated by the process of outlining a speech, you should know that it is a formulaic process. Once you understand the formula–the same one speech instructors have long taught and used to assess throughout the nation–speech writing should be a cinch. And remember, this process is what organizes your speech. A well-organized speech leads to better delivery. Simply, outlining is a method of organizing the introduction, body with main points, and conclusion of your speech. Outlines are NOT essays; they are properly formatted outlines! They use specific symbols in a specific order to help you break down your ideas in a clear way. There are two types of outlines: the preparation outline and the speaking outline.

Outline Types

When you begin the outlining process, you will create a preparation outline. A preparation outline consists of full, complete sentences, and thus, is void of awkward sentences and sentence fragments. In a full-sentence preparation outline, only one punctuated sentence should appear beside each symbol. In many cases, this type of outline will be used in preparing your speech, but will not be allowed to be used during your speech delivery. Remember that even though this outline requires complete sentences, it is still not an essay. The examples you saw earlier in this chapter were written in complete sentences, which is exactly what a preparation outline should look like.

A speaking outline is less detailed than the preparation outline and will include brief phrases or words that help you remember your key ideas. It is also called a “key word” outline because it is not written in complete sentences–only key words are present to jog your memory as needed. It should include elements of the introduction, body, and conclusion, as well as your transitions. Speaking outlines may be written on index cards to be used when you deliver your speech.

Confirm with your professor about specific submission requirements for preparation and speaking outlines.

Outline Components

Introduction and conclusion.

In Chapter 9, we identified the components of effective introductions and conclusions. Do you remember what they were? Your preparation outline should delineate the five elements of an introduction and the four elements of a conclusion . Recall, a complete introduction includes an attention-getter, relates the topic to the audience, establishes speaker credibility, states the thesis, and previews the main points. A quality conclusion will signal the speech is ending, restate the thesis, review the main points, and finish with a memorable ending.

Main Points

Main points are the main ideas in the speech. In other words, the main points are what your audience should remember from your talk, and they are phrased as single, declarative sentences. These are never phrased as a question, nor can they be a quote or form of citation. Any supporting material you have will be put in your outline as a subpoint. Since this is a public speaking class, your instructor will decide how long your speeches will be, but in general, you can assume that no speech will be longer than 10 minutes in length. Given that alone, we can make one assumption: All speeches will fall between 2 to 3 main points based simply on length. If you are working on an outline and you have ten main points, something is wrong, and you need to revisit your ideas to see how you need to reorganize your points.

All main points are preceded by Roman numerals (I, II, III, IV, V). Subpoints are preceded by capital letters (A, B, C, etc.), sub-sub points by Arabic numerals (1, 2, 3, etc.), then sub-sub-sub points by lowercase letters (a, b, c, etc.). You may expand further than this. Here is a short template:

I. First main point

• First subpoint
• Second subpoint
• First sub-subpoint
• First sub-sub-subpoint
• Second sub-sub-subpoint
• Second main point
• Third main point

References List

A quality speech requires a speaker to cite evidence to support their claims. Your professor will likely require that you incorporate evidence from your research in both your outline and speech. In Chapter 7, we reviewed how to gather information, incorporate the research into your speech, and cite your sources, both in your written outline and during oral delivery. An ethical and credible speaker gives credit where credit is due and shares source information with the audience. Accordingly, the last piece of your preparation outline is the References List.  The references list will include full written citations for all resources used in the composition and presentation of your speech. The structure of the references list follows a specific format dictated by the American Psychological Association 7th Ed. (remember, the Communication Studies discipline uses this APA formatting). Since formatting varies by source type, it is useful to refer to a reference guide to determine the exact citation formatting when writing your references list.

Written Oral Citations

There is a good chance your professor will ask you to include oral citations in your speech delivery. If so, you should include these in your preparation outline. The written oral citation is where you share your evidence and details of how you plan to cite the source during the delivery. Often, this is written in a similar format as “According to an article titled [title], written by [author] in [year], [resource content].” You should include enough source-identifying information for your audience to verify the accuracy and credibility of the content. In your outline, write out the specific source-information you will use to orally cite the source in your speech. Discuss the required number of oral citations with your professor and include all of them in your written outline. At FSW, we require three oral citations.

Outlining Principles

Next, we will cover the principles of outline which are outlining “rules” that you want to follow to be most effective. (Your English teachers will thank us, too!). First, read through this example outline for a main point about dogs. We will recall this example as we move through the principles. Don’t skip this example. Read it now!

Figure 6.9: Big and Small Dog 9

Topic: Dogs

Thesis: There are many types of dogs that individuals can select from before deciding which would make the best family pet.

Preview: First, I will describe the characteristics of large breed dogs,  then I will discuss the characteristics of small breed dogs.

• Some large breed dogs need daily activity.
• Some large breed dogs are dog friendly.
• After eating is one of the times drooling is bad.
• The drooling is horrible after they drink, so beware!
• Great Pyrenees Mountain dogs drool as well.
• If you live in an apartment, these breeds could pose a problem.

Transition statement: Now that we’ve explored the characteristics of large breed dogs, let’s contrast this with small breeds.

• Some small breed dogs need daily activity.
• Some small breed dogs are dog friendly.
• They will jump on people.
• They will wag their tails and nuzzle.
• Beagles love strangers.
• Cockapoos also love strangers.

This dog example will help us showcase the following outlining principles.

Subordination and Coordination

The example above helps us to explain the concepts of subordination and coordination . Subordination is used in outline organization so the content is in a hierarchical order. This means that your outline shows subordination by indention. All of the points that are “beneath” (indented in the format) are called subordinate points. For example, if you have a job with a supervisor, you are subordinate to the supervisor. The supervisor is subordinate to the owner of the company. Your outline content works in a similar way. Using the dog example outlined in the previous section of this chapter, subpoints A, B, and C described characteristics of large breed dogs, and those points are all subordinate to main point I. Similarly, subpoints i and ii beneath subpoint C.1. both described dogs that drool, so those are subordinate to subpoint C. If we had discussed “food” under point C, you would know that something didn’t make sense! Overall, to check your outline for coherence, think of the outline as a staircase; walking down the outline one step at a time.

Tech tip: You can use the Ruler function of word processing software such as Microsoft Word or Google Docs to create tabs that align subordinated points with each other and keep the following lines of text properly aligned. If you only use the tab key, text that flows beyond the first line will usually not align with the proper tab stop for a given sub-point. Some instructors may provide you with a template, but experiment with the Ruler function on your own. It’s very useful!

You will also see that there is a coordination of points. Coordination is used in outline organization so that all of the numbers or letters represent the same idea. You know they coordinate because they align vertically and there is no diagonal relationship between the symbols. In the dog example, A, B, and C were all characteristics of large breed dogs, so those are all coordinated and represent the same “idea.” Had C been “German Shepherd,” then the outline would have been incorrect because that is a type of dog, not a characteristic, therefore, breaking the rules of subordination and coordination.

Figure 8.10 below provides you with a visual graphic of the subordination and coordination process. You will see that the topic of this very brief outline is bread. The main point tells you that there are different types of bread: sourdough, wheat, white, and egg.

To check this brief outline for subordination, you would look to see what subpoints fall beneath the main point. Do all of the sub-points represent a type of bread? You will see that they do! Next, to check for coordination, you would look at all of the subpoints that have a vertical relationship to each other. Are the subpoints these four types of bread? They are. The image also allows you to see what happens when you make a mistake. The third example shows the subpoints as sourdough, wheat, white, and jelly. Clearly, jelly is not a type of bread. Thus, there is a lack of both subordination and coordination in this short example. Make sure you spend some time checking the subordination and coordination of your own subpoints all the way throughout the outline until you have reached your last level of subordination. Now, study the image so that these principles of outlining are crystal clear; please ask your professor questions about this because it is a major part of speechmaking.

Figure 8.10: Checking Your Outline 10

You may be wondering why we bother with subordination and coordination. It actually helps both your listeners and your instructors. Listening is difficult. Any techniques that help audiences make sense of information are welcome. As soon as you begin talking, audiences listen for cues on how you are structuring information. If you organize clearly using logical relationships, your audience will be better able to follow your ideas. Further, for busy instructors examining many students’ outlines, when students’ grasp of subordination and coordination jump off the page due to their proper visual alignment, we know that students understand how to organize information for verbal delivery.

Parallelism

Another important rule in outlining is known as parallelism . This means that, when possible, you begin your sentences in a similar way, using a similar grammatical structure. For example, in the previous example on dogs, some of the sentences began with “some large breed dogs.” This type of structure adds clarity to your speech. Students often worry that parallelism will sound boring. It’s actually the opposite! It adds clarity. However, if you had ten sentences in a row, we would never recommend you begin them all the same way. That is where transitions come into the picture and break up any monotony that could occur.

The principle of division is an important part of outlining. Division is a principle of outlining that requires a balance between two subpoints in an outline. For each idea in your speech, you should have enough subordinate ideas to explain the point in detail and you must have enough meaningful information so that you can divide it into a minimum of two subpoints (A and B). If subpoint A has enough information that you can explain it, then it, too, should be able to be divided into two subpoints (1 and 2). So, in other words, division means this: If you have an A, then you need a B; if you have a 1, then you need a 2, and so on. What if you cannot divide the point? In a case like that, you would simply incorporate the information in the point above.

Connecting Your 2-3 Main Points

There are different types of transitions , which are words or phrases that help you connect all sections of your speech. To guarantee the flow of the speech, you will write transition statements to make connections between all sections of the outline. You will use these transitions throughout the outline, including between the introduction and the body, between the 2-3 main points, and between the body and the conclusion.

• Internal Reviews (Summaries) and Previews are short descriptions of what a speaker has said and will say that are delivered between main points.

Internal Reviews give your audience a cue that you have finished a main point and are moving on to the next main point. These also help remind the audience of what you have spoken about throughout your speech. For example, an internal review may sound like this, “So far, we have seen that the pencil has a long and interesting history. We also looked at the many uses the pencil has that you may not have known about previously.”

Internal Previews lay out what will occur next in your speech. They are longer than transitional words or signposts. For example, “Next, let us explore what types of pencils there are to pick from that will be best for your specific project.”

• Signposts are transitional words that are not full sentences, but connect ideas using words like “first,” “next,” “also,” “moreover,” etc. Signposts are used within the main point you are discussing, and they help the audience know when you are moving to a new idea.
• A nonverbal transition is a transition that does not use words. Rather, movement, such as pausing as you move from one point to another is one way to use a nonverbal transition. You can also use inflection by raising the pitch of your voice on a signpost to indicate that you are transitioning.

The most effective transitions typically combine many or all of the elements discussed here. Here is an example:

Now ( signpost ) that I have told you about the history of the pencil, as well as its many uses, ( internal review ) let’s look at what types of pencils you can pick from (mime picking up a pencil and moving a few steps for nonverbal transition ) that might be best for your project ( internal preview ).

Although this wasn’t the splashiest chapter in the text, it is one of the most critical chapters in speechmaking. Communicating your ideas in an organized and developed fashion means your audience will easily understand you. Each one of the principles and examples provided should be referenced as you work to develop your own speech. Remember that your speech will have a general purpose (typically to inform or persuade) and a specific purpose that details exactly what you hope to accomplish in the speech. Your speech’s thesis statement will be the central idea, what audiences most remember. The thesis is not just a list of main points, but it is a larger idea encompassing the two to three main points supporting it in the speech. Speeches should follow an organizational pattern, use standard formatting practices, and progress from full-sentence preparation outlines to key word speaking outlines before your performance. To see how all of these pieces come together, check out the sample preparation outline included at the bottom of the chapter. When writing your own preparation outline, use this sample as a guide. Consider each component a puzzle piece needed to make your outline complete.

Reflection Questions

• How has the information regarding general and specific purpose statements helped you to narrow your topic for your speech?
• Using brainstorming, can you generate a list of possible main points for your speech topic? Then, how will you decide which are the best choices to speak on?
• Which pattern(s) of organization do you think would be best for your informative speech? Why?
• Researchers say writing in small bursts is better. Do you agree that it is more effective to write your outline in small chunks of time rather than writing an entire speech in one day? Why or why not?

Body of the Speech

Coordination

General Purpose Statement

Internal Review (Summary)

Internal Preview

Nonverbal Transition

Preparation Outline

Preview Statement

Speaking Outline

Specific Purpose Statement

Subordination

Thesis Statement

Transitions

Written Oral Citation

Sample Speaking Outline

General Purpose: To inform

Specific Purpose: By the end of this speech, my audience will be able to explain bottle bricking, bottle brick benches, and their purposes.

Introduction — 

I. Attention Getter: How many of you have thrown away a piece of plastic in the last 24 hours? Perhaps you pulled cellophane off a pack of gum or emptied out a produce bag. You probably don’t think about it, but those little pieces of plastic have two potential destinations – if they’re obedient, they go to a landfill. If they’re rogue, they can end up in waterways.

II. Thesis Statement: Today we will learn about a revolutionary way of dealing with plastic trash called bottle bricking.

III. Relevance Statement: As our planet’s ecological crises worsen, each of us should reflect on our impact on the environment. According to the Sea Education Society, a non-profit dedicated to reducing pollution through environmental education, there are more than one million pieces of plastic per square mile in the most polluted parts of the Atlantic Ocean, as Kirsten Silven of Earthtimes.org reported in (2011). If you want to take steps to preserve our world’s natural beauty for future generations, this speech is for you.

IV. Credibility Statement: When I first learned about bottle bricks I was incredulous. I thought “what is the point of stuffing plastic into plastic bottles?”. But soon the idea took hold of me and I was volunteering with local groups, eventually inspiring the creation of a Bottle Brick Bench at a high school I worked at.

V. Preview Main Points Statement: In this speech, we will learn how a bottle brick is made, how they are turned into benches, and the purpose behind this seemingly strange activity.

Transition: Before we go any further, let’s learn how to make a bottle brick.

Body — 

• You will soon notice it everywhere.
• The trash must be clean and dry.
• Other hard-plastic bottles work, also.
• The bottles must be clean and dry.
• The stick should be long enough to reach the bottom of the bottle.
• Pick a smooth stick or give it a handle.

Transition: Now we know how to transform our trash into tools. But, what can bottle bricks be used for? One answer: a bench.

• Most creators argue you should use reclaimed stone (urbanite).
• Bricks make up the backrest.
• Cob is like mud.
• The benches make us realize how much plastic we toss, writes Brennan Blazer Bird on earthbench.org (2014) , home of the Peace on Earthbench Movement that the 25-year-old ecological educator founded.
• Later, people might think about it the plastic away they throw away
• Currently we have little use for soft plastic; most film plastics are not recyclable.
• Benches are a sign for change, and they are comfortable.
• Plastic “sequestered” in a bottle avoids landfills and the ocean.
• In landfills it gets into drinking water.
• All five subtropical ocean gyres have plastic “garbage patches,” according to 5gyres, a nonprofit dedicated to eliminating plastic pollution in the gyres (5gyres.org, 2014) .
• To have fun! The Harvest Collective called natural building such as earthbenches “incredibly fun and inspiring” on its website theharvestcollective.org (2014) .

Transition: So now that we understand why someone would make a bottle brick bench, let’s see if we’ve successfully “stuffed” this knowledge into our heads. [ I can make a bottle-stuffing motion to have fun during transition. ]

Conclusion —

• Signal end of the speech: I think it’s safe to say that every one of us throws away plastic on a regular basis has some degree of concern for the health of our planet.
• Review Main Points: Today we’ve learned how to make bottle bricks, how to put them into a bottle brick bench, and the reasons for doing so.
• Restate Thesis: Today we have seen that we can turn our seemingly useless, polluting trash into safe, useful technology. Maybe we can use such forward-thinking attitudes to promote sustainable cycles in all aspects of society.
• Specify desired audience response: I know that you aren’t all going to rush home and start bricking, but I’d like you to remember the basic premises underlying bottle bricks. But, by all means, if you’re interested in adding to the Peace on Earth Bench for Movement, visit earthbench.org or talk to me in class sometime.
• Strong closing (clincher): Who knows, maybe when you’re about to graduate you will be able to sit on a Bottle Brick Bench on campus reminding us all that we, through our individual choices, have the power to transform our species’ problems into solutions.

Introduction to Public Speaking Copyright © by Jamie C. Votraw, M.A.; Katharine O'Connor, Ph.D.; and William F. Kelvin, Ph.D.. All Rights Reserved.

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7 Building and Organizing Your Speech

Learning objectives.

• Understand how to make the transition from a specific purpose to a series of main points.
• Explain how to prepare meaningful main points.
• Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.
• Understand how to use a variety of strategies to help audience members keep up with a speech’s content: internal previews, internal summaries, and signposts.

Siddie Nam – Thinking – CC BY-NC-ND 2.0.

In a series of ground-breaking studies conducted during the 1950s and 1960s, researchers started investigating how a speech’s organization was related to audience perceptions of those speeches. The first study, conducted by Raymond Smith in 1951, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with a clear, intentional organization. Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches (Smith, 1951). Thompson furthered this investigation and found that it was harder for audiences to recall information after an unorganized speech. Basically, people remember information from speeches that are clearly organized, and they forget information from speeches that are poorly organized (Thompson, 1960). A third study by Baker found that when audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility (Baker, 1965).

These three critical studies make the importance of organization very clear. When speakers are organized they are perceived as credible. When speakers are not organized, their audiences view the speeches negatively, are less likely to be persuaded, and don’t remember specific information from the speeches after the fact.

We start this chapter by discussing these studies because we want you to understand the importance of speech organization to real audiences. This chapter will help you learn organization so that your speech with have its intended effect. In this chapter, we are going to discuss the basics of organizing the body of your speech.

Determining Your Main Ideas

While speeches take many different forms, they are often discussed as having an introduction, a body, and a conclusion. The introduction establishes the topic and wets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about structuring the body of your speech.

We like the word strategic because it refers to determining what is essential to the overall plan or purpose of your speech. Too often, new speakers throw information together and stand up and start speaking. When that happens, audience members are left confused, and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

What Is Your Specific Purpose?

Before we discuss how to determine the main points of your speech, we want to revisit your speech’s specific purpose, which we discussed in detail in Chapter 4 “Topic, Purpose, and Thesis”. Recall that a speech can have one of three general purposes: to inform, to persuade, or to entertain. The general purpose refers to the broad goal for creating and delivering the speech. The specific purpose, on the other hand, starts with one of those broad goals (inform, persuade, or entertain) and then further informs the listener about the who , what , when , where , why , and how of the speech.

The specific purpose is stated as a sentence incorporating the general purpose, the specific audience for the speech, and a prepositional phrase that summarizes the topic. Suppose you are going to give a speech about using open-source software. Here are three examples (each with a different general purpose and a different audience):

In each of these three examples, you’ll notice that the general topic is the same, open-source software, but the specific purpose is different because the speech has a different general purpose and a different audience. Before you can think strategically about organizing the body of your speech, you need to know what your specific purpose is. If you have not yet written a specific purpose for your current speech, please go ahead and write one now.

From Specific Purpose to Main Points

Once you’ve written down your specific purpose, you can start thinking about the best way to turn that specific purpose into a series of main points. Main points are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

Main Points are the key ideas you present to enable your speech to accomplish its specific purpose.

How Many Main Points Do I Need?

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. First and foremost, experts on the subject of memory have consistently shown that people don’t tend to remember very much after they listen to a message or leave a conversation (Bostrom & Waldhart, 1988). While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process (Dunham, 1964; Smith, 1951; Thompson, 1960). For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple (LeFrancois, 1999). Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. In brainstorming, your goal is simply to think of as many different points as you can, not to judge how valuable or vital they are. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called chunking because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

Chunking involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information.

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Helpful Hints for Preparing Your Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Uniting Your Main Points

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they fit together?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Keeping Your Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? The answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to speak, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure , we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. We have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Parallel structure means structuring your main points so that they all sound similar.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail of common organizational patterns for speeches, but for now, we want you to think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Using Common Organizing Patterns

Twentyfour Students – Organization makes you flow – CC BY-SA 2.0.

Previously in this chapter, we discussed how to make your main points flow logically. This section is going to provide you with organization patterns to help you create a logically organized speech. The first organization pattern we’ll discuss is categorical/topical.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example:

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit their own university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example:

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for her or his audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three categories or topics and that the second and third could be reversed and still provide a logical structure for your speech.

Comparison/Contrast

Another method for organizing your main points is the comparison/contrast speech pattern . While this pattern lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example:

If you were using the comparison/contrast pattern for persuasive purposes, in the preceding examples, you’d want to make sure that when you show how Drug X and Drug Y differ, you clearly state why Drug X is the better choice for physicians to adopt. In essence, you’d want to make sure that when you compare the two drugs, you show that Drug X has all the benefits of Drug Y, but when you contrast the two drugs, you show how Drug X is superior to Drug Y in some way.

The spatial speech pattern organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The primary reason to choose this format is to show that the main points have specific locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

If you look at a basic map of the United States, you’ll notice that these groupings of states were created because of their geographic location to one another. In essence, the states create three spatial territories to explain.

Now let’s look at a spatial speech unrelated to geography.

In this example, we still have three spatial areas. If you look at a model of the urinary system, the first step is the kidney, which then takes waste through the ureters to the bladder, which then relies on the sphincter muscle to excrete waste through the urethra. All we’ve done in this example is create a spatial speech order for discussing how waste is removed from the human body through the urinary system. It is spatial because the organization pattern is determined by the physical location of each body part in relation to the others discussed.

Chronological

The chronological speech pattern places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

In this example, we’re looking at the writings of Winston Churchill in relation to World War II (before, during, and after). By placing his writings into these three categories, we develop a system for understanding this material based on Churchill’s own life. Note that you could also use reverse chronological order and start with Churchill’s writings after World War II, progressing backward to his earliest writings.

Cause/Effect

The causal speech pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point, you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

In this case, the first main point is about the history and prevalence of drinking alcohol among Native Americans (the cause). The second point then examines the effects of Native American alcohol consumption and how it differs from other population groups.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

In this example, the possible causes for the difference might include stricter law enforcement, greater likelihood of neighbors reporting an incident, and police training that emphasizes arrests as opposed to other outcomes. Examining these possible causes may suggest that despite the arrest statistic, the actual number of domestic violence incidents in your city may not be greater than in other cities of similar size.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern . In this format, you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

In this speech, the speaker wants to persuade people to pass a new curfew for people under eighteen. To help persuade the civic group members, the speaker first shows that vandalism and violence are problems in the community. Once the speaker has demonstrated the problem, the speaker then explains to the audience that the cause of this problem is youth outside after 10:00 p.m. Lastly, the speaker provides the mandatory 10:00 p.m. curfew as a solution to the vandalism and violence problem within the community. The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution.

Speech Pattern Overview

The  categorical/topical speech pattern  creates categories (or chunks) of information that go together to help support your original specific purpose.

The comparison/contrast speech pattern uses main points to compare an contrast two similar objects, topics, or ideas.

The spatial speech pattern organizes information according to how things fit together in physical space.

The chronological speech pattern places the main idea in the time order in which items appear—whether backward or forward.

The causal speech pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect.

The problem-cause-solution speech pattern  describes a problem, identifies what is causing the problem, and then recommends a solution to correct the problem.

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast, problem-cause-solution, and psychological, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You will want to be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Keeping Your Speech Moving

Chris Marquardt – REWIND – CC BY-SA 2.0.

Have you ever been listening to a speech or a lecture and found yourself thinking, “I am so lost!” or “Where the heck is this speaker going?” Chances are one of the reasons you weren’t sure what the speaker was talking about was that the speaker didn’t effectively keep the speech moving. When we are reading and encounter something we don’t understand, we can reread the paragraph and try to make sense of what we’re trying to read. Unfortunately, we are not that lucky when it comes to listening to a speaker. We cannot pick up our universal remote and rewind the person. For this reason, speakers need to think about how they keep a speech moving so that audience members are easily able to keep up with the speech. In this section, we’re going to look at four specific techniques speakers can use that make following a speech much easier for an audience: transitions, internal previews, internal summaries, and signposts.

Transitions between Main Points

A transition is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. Basically, a transition is a sentence where the speaker summarizes what was said in one point and previews what is going to be discussed in the next point. Let’s look at some examples:

• Now that we’ve seen the problems caused by lack of adolescent curfew laws, let’s examine how curfew laws could benefit our community.
• Thus far we’ve examined the history and prevalence of alcohol abuse among Native Americans, but it is the impact that this abuse has on the health of Native Americans that is of the greatest concern.
• Now that we’ve thoroughly examined how these two medications are similar to one another, we can consider the many clear differences between the two medications.
• Although he was one of the most prolific writers in Great Britain prior to World War II, Winston Churchill continued to publish during the war years as well.

You’ll notice that in each of these transition examples, the beginning phrase of the sentence indicates the conclusion of a period of time (now that, thus far) or main point. Table 2: Transition Words contains a variety of transition words that will be useful when keeping your speech moving.

Table 2:  Transition Words

Beyond transitions, there are several other techniques that you can use to clarify your speech organization for your audience. The next sections address several of these techniques, including internal previews, internal summaries, and signposts.

Internal Previews

An internal preview is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech. An internal preview works similarly to the preview that a speaker gives at the end of a speech introduction, quickly outlining what he or she is going to talk about (i.e. the speech’s three main body points). In an internal preview, the speaker highlights what he or she is going to discuss within a specific main point during a speech.

Ausubel was the first person to examine the effect that internal previews had on retention of oral information (Ausubel, 1968). When a speaker clearly informs an audience what they are going to be talking about in a clear and organized manner, the audience listens for those main points, which leads to higher retention of the speaker’s message. Let’s look at a sample internal preview:

To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community.

When an audience hears that you will be exploring two different ideas within this main point, they are ready to listen for those main points as you talk about them. In essence, you’re helping your audience keep up with your speech.

Rather than being given alone, internal previews often come after a speaker has transitioned to that main topic area. Using the previous internal preview, let’s see it along with the transition to that main point.

Now that we’ve explored the effect that a lack of consistent recycling has on our community, let’s explore the importance of recycling for our community (transition). To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community (internal preview).

While internal previews are definitely helpful, you do not need to include one for every main point of your speech. In fact, we recommend that you use internal previews sparingly to highlight only the main points containing relatively complex information.

Internal Summaries

Whereas an internal preview helps an audience know what you are going to talk about within a main point at the beginning, an internal summary is delivered to remind an audience of what they just heard within the speech. In general, internal summaries are best used when the information within a specific main point of a speech was complicated. To write your own internal summaries, look at the summarizing transition words in Table 2: Transition Words Let’s look at an example.

To sum up, school bullying is a definite problem. Bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook.

In this example, the speaker was probably talking about the impact that bullying has on an individual victim educationally. Of course, an internal summary can also be a great way to lead into a transition to the next point of a speech.

In this section, we have explored how bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook (internal summary). Therefore, schools need to implement campus-wide, comprehensive anti-bullying programs (transition).

While not sounding like the more traditional transition, this internal summary helps readers summarize the content of that main point. The sentence that follows than leads to the next major part of the speech, which is going to discuss the importance of anti-bullying programs.

Have you ever been on a road trip and watched the green rectangular mile signs pass you by? Fifty miles to go. Twenty-five miles to go. One mile to go. Signposts within a speech function the same way. A signpost is a guide a speaker gives their audience to help the audience keep up with the content of a speech. If you look at Table 2: Transition Words and look at the “common sequence patterns,” you’ll see a series of possible signpost options. In essence, we use these short phrases at the beginning of a piece of information to help our audience members keep up with what we’re discussing. For example, if you were giving a speech whose main point was about the three functions of credibility, you could use internal signposts like this:

• The first function of credibility is competence.
• The second function of credibility is trustworthiness.
• The final function of credibility is caring/goodwill.

Signposts are meant to help your audience keep up with your speech, so the more simplistic your signposts are, the easier it is for your audience to follow.

In addition to helping audience members keep up with a speech, signposts can also be used to highlight specific information the speaker thinks is important. Where the other signposts were designed to show the way (like highway markers), signposts that call attention to specific pieces of information are more like billboards. Words and phrases that are useful for highlighting information can be found in Table 2: Transition Words under the category “emphasis.” All these words are designed to help you call attention to what you are saying so that the audience will also recognize the importance of the information.

A transition is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech.

An internal preview is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech.

An internal summary is delivered to remind an audience of what they just heard within the speech.

A signpost is a guide a speaker gives their audience to help the audience keep up with the content of a speech.

Ausubel, D. P. (1968). Educational psychology . New York, NY: Holt, Rinehart, & Winston.

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

Bostrom, R. N., & Waldhart, E. S. (1988). Memory models and the measurement of listening.  Communication Education, 37 , 1–13.

Dunham, J. R. (1964).  Voice contrast and repetition in speech retention  (Doctoral dissertation). Retrieved from:  http://etd.lib.ttu.edu/theses .

LeFrancois, G. R. (1999).  Psychology for teaching  (10th ed.). Belmont, CA: Wadsworth.

Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301.

Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Public Speaking: Organizing Main Points In A Speech

Importance of organizing main points in a speech

The process of  organizing main points within a speech  is like creating a roadmap for your audience. It’s all about crafting a clear, coherent structure that guides listeners through your message with ease.

Efficient organization promotes clarity of thought, helps to maintain a logical flow, and enhances the overall understanding and followability of conveyed ideas.

An organized speaker does not simply recite information; they strive to create an experience that fosters comprehension and engagement amongst their audience. They recognize how pivotal well-arranged main points are in ensuring completeness, conciseness, and accuracy throughout the delivery of their discourse.

Incorporating supporting evidence or examples bolsters each main point further by cementing its significance and validating its relevance within the speech’s broader context. A well-planned introduction, body, and conclusion form the bedrock on which these elements rest – making systematic planning an integral part of highly effective public speaking.

Different methods of organizing main points

In the realm of public speaking, mastering  different methods of organizing main points  is a game changer. One such dynamic method is a spatial speech pattern. This technique arranges your speech’s central ideas based on their physical or geographic connections, giving audiences a clear mental map to follow as they absorb your words.

Next up, we have the comparison/contrast speech pattern. Ideally suited for speeches with two primary focal points, it allows you to expound on each idea individually before highlighting their similarities or differences for increased insight and understanding.

A third method used frequently in effective presentations is chronological organization; fashioning main points according to time helps speakers maintain coherence and flow.

Take note: longer speeches often demand more complexity, typically requiring three or more main concepts organized by topical patterns—each subsection delving deeper into specific subjects or topics related to your overarching message using clarity of thought.

So whether you’re employing problemsolution organization or opting for causal organization, choosing an organizational pattern that best suits the content and purpose of your speech will elevate its overall impact and effectiveness.

How to identify main points in a speech

Identifying the crucial main points in a speech can greatly enhance the effectiveness of your presentation and make it more manageable. It starts with understanding your specific purpose and dividing your topic into key facets; this formulates what you want to deliver throughout the body of the speech.

Suppose, for instance, you’re discussing climate change – its causes could be one main point, while effects and potential solutions are other substantial ideas to include.

These essential key ideas will help shape your public speaking performance and prepare listeners to expect them. The identification process might seem complex at first glance but think about repetition as a useful tool in emphasizing these pivotal discussion points.

By repeatedly highlighting these vital elements, they will be imprinted in the minds of your audience members much more prominently.

You’ll find that there’s no singular approach on how to identify main points for every speech since specifics depend on different aspects or subtopics within an overall theme. For example, if delivering a topical speech about public health issues during pandemic times – prevention methods become one main idea while statistical data analysis forms another significant point.

In essence, identifying main points is all about breaking down your comprehensive subject matter into digestible chunks that collectively fulfill the purpose of your speech.

Tips for prioritizing main points in a speech

Successfully delivering a speech hinges on your ability to prioritize key points. First, identify what you want the audience to walk away knowing – these become your critical talking points.

Craft these messages with clarity and focus, ensuring they are directly related to your thesis or topic. This approach helps maintain an organized structure that keeps the audience engaged.

Once you’ve established your key messages, rank them in order of their relevance and impact. Your first few points should be your strongest; audiences tend to remember information shared at the beginning (primacy effect) and end (recency effect) of speeches more readily than details from the middle portion.

Prioritization is not just about importance but also about timing and placement for maximum impact.

Utilize visual aids as much as possible while presenting main points – they’re powerful tools in reinforcing ideas and enhancing comprehension among listeners. Always back each point up with supporting examples or evidence; this attention to detail enhances credibility while fostering thorough understanding among participants.

Lastly, keep practicing – refining skills through continued public speaking opportunities can significantly improve proficiency in prioritizing main talking points effectively for successful communication.

The  role of transitions in organizing main points

Transitions play a crucial role in organizing main points in a speech. They act as bridges that connect one idea to another, ensuring a smooth and coherent flow of information. By using transitions effectively, public speakers can guide their audience through the progression of their thoughts and keep them engaged.

One way transitions help organize main points is by signaling when a speaker has completed discussing one point and is moving on to the next. These transition phrases or sentences serve as signposts for new ideas, helping the audience understand the structure of the speech.

Additionally, internal previews can be used to give listeners a sneak peek into what will be discussed next.

Another important function of transitions is maintaining continuity within a speech. They create logical connections between main points, showing the relationship and connection between them.

This allows the audience to follow along easily and grasp the overarching message being conveyed.

Incorporating pauses before introducing important ideas can also act as transitions. By providing brief moments of reflection, these pauses allow the audience to absorb information before moving on to new concepts.

Overall, effective use of transitions ensures that main points are organized in an organized and easily digestible manner for both speakers and their audiences. So whether it’s using clear phrases or numbering main points, incorporating well-crafted transitions is essential for delivering impactful speeches.

Strategies for grouping main points in a speech

Effective grouping of main points in a speech is essential for delivering a clear and organized message to your audience. To achieve this, consider using the following strategies. First, categorize your main points into logical themes or topics that are relevant to your speech topic .

This helps create coherence and makes it easier for your audience to follow along.

Another strategy is to use parallel structure when presenting your main points. By structuring each point in a consistent format, such as starting with an action verb or using similar language patterns, you make it easier for listeners to understand and remember your key ideas.

In addition, consider using the comparison/contrast method to group main points. This strategy involves highlighting similarities and differences between different aspects of your topic, providing a more comprehensive understanding for your audience.

Lastly, incorporating visual aids can also be helpful in visually grouping main points. Utilizing charts, diagrams, or images can enhance the organization and clarity of your speech.

By employing these strategies for grouping main points in a speech, you can ensure that your message is effectively communicated and easily understood by your audience while keeping them engaged throughout the presentation.

The use of visual aids in organizing main points

Visual aids play a crucial role in organizing the main points of a speech. They not only enhance understanding but also help to maintain the audience’s interest and engagement. When used effectively, visual aids can make complex ideas or processes more accessible and highlight the most important concepts in your speech.

Objects, images, key quotes , or data can be utilized as visual aids to clarify and support your main points.

By incorporating visuals into your presentation, you can emphasize and reinforce key messages, ensuring that they resonate with your audience. Video presentation aids are particularly effective in amplifying or illustrating a speech’s central concept.

They have the power to clarify information and provide further explanations when words alone may not suffice.

However, it is important to use visual aids judiciously so as not to overwhelm or distract from your message. Remember that they should complement rather than overshadow your speech. Additionally, ensure that even without the aid of visuals, your presentation still remains coherent and impactful.

In conclusion, integrating visual aids into public speaking efforts is essential for effective communication and engagement with an audience. By using relevant objects, images, quotes or data at opportune moments throughout your speech structure – typically during key main points – you can enhance comprehension while captivating attention effectively.

Common mistakes to avoid when organizing main points

When organizing main points in a speech, it is essential to avoid some common mistakes that can hinder the effectiveness of your presentation. One mistake speakers often make is neglecting certain main points while focusing too much on others.

It’s crucial to strike a balance and give equal attention to all relevant points.

Another mistake to avoid is not providing supporting examples or evidence for each main point. This can weaken the impact of your speech and leave your audience questioning the validity of your statements.

Make sure to back up your main points with solid evidence or real-world examples.

Additionally, brevity is key in public speaking. People have limited attention spans, so it’s important to keep your speech concise and avoid overwhelming them with too much information. Focus on delivering fewer points effectively rather than bombarding your audience with numerous ideas.

Finally, credibility plays a significant role in public speaking. Ensure that you establish your expertise on the topic by presenting accurate information from reliable sources and demonstrating confidence in delivering your main points.

By avoiding these common mistakes when organizing main points in a speech, you can deliver a clear and impactful message that resonates with your audience. Remember, strike a balance between main points, provide supporting evidence, keep it concise, and showcase credibility throughout your presentation.

The impact of audience analysis on organizing main points

Audience analysis plays a crucial role in the organization of main points in a speech. By understanding your audience, you can tailor your message to resonate with their interests, beliefs, and level of understanding.

This not only helps in capturing their attention but also ensures that your speech is effective and impactful.

When conducting audience analysis, it’s important to consider factors such as demographic information (such as age, gender, and education), situational context (such as the physical setting of the speech), and psychological aspects (such as attitudes and preconceived notions).

By gathering this information, you can create a profile for your audience and organize your content accordingly.

By organizing your main points based on the needs and preferences of your audience, you can enhance their comprehension and engagement with your speech. The way you structure your speech should reflect what matters most to them.

Additionally, adapting to cultural sensitivities will help ensure that your message is received well by diverse audiences.

So next time you’re preparing a public speaking engagement, take the time to conduct thorough audience analysis. Consider who they are, what they know or believe about the topic at hand, and how best to connect with them through engaging main points.

Doing so will significantly impact how well-received and memorable your speech becomes.

Techniques for summarizing main points in a speech

Summarizing the main points in a speech is an essential technique for ensuring that your audience retains the most important information. A well-crafted summary not only helps reinforce the key takeaways but also leaves a lasting impact on your listeners.

One effective technique is to use concise and clear language when summarizing each point, focusing on the main ideas rather than providing excessive details. Additionally, you can utilize visual aids such as charts or diagrams to visually represent the summarized information, making it more memorable for your audience.

Another helpful approach is to end each summary with a call-to-action or a thought-provoking statement that encourages further reflection on the topic discussed. By mastering these techniques, you can ensure that your speech concludes on a strong note and leaves a lasting impression with your audience.

1. How do I effectively organize the main points in a speech?

To effectively organize the main points in a speech, you can use different techniques such as chronological order, top-down approach, problem-solution structure, or cause-effect structure. It is important to start with a strong introduction that captures your audience’s attention and clearly state your main points. Then, arrange your points in a logical and coherent order that supports your thesis statement .

2. What is the purpose of organizing main points in a speech?

The purpose of organizing main points in a speech is to provide structure and clarity to your message. A well-organized speech helps you convey information more effectively and ensures that your audience can easily follow along and understand your key ideas. It also enhances the overall coherence and flow of your presentation.

3. Can I use visual aids to enhance the organization of my main points?

Yes, using visual aids such as charts, graphs, images, or slides can be highly effective in enhancing the organization of your main points. Visual aids can help illustrate complex concepts or data, provide visual cues for transitions between main points, and engage your audience visually.

4. How should I transition between each main point in my speech?

Transitioning smoothly between each main point is crucial for maintaining coherence and guiding your audience through your speech. You can use different techniques like verbal cues (e.g., “First,” “Next,” “In addition”), signposting phrases (e.g., “Moving on to my second point”), or summary statements (e.g., “So far we have discussed…”). These transitions act as road maps for navigating through different sections of your presentation seamlessly

10.1 Determining Your Main Ideas

Learning objectives.

• Revisit the function of a specific purpose.
• Understand how to make the transition from a specific purpose to a series of main points.
• Be able to narrow a speech from all the possible points to the main points.
• Explain how to prepare meaningful main points.

When creating a speech, it’s important to remember that speeches have three clear parts: an introduction, a body, and a conclusion. The introduction establishes the topic and whets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about the body of your speech.

We like the word strategic because it refers to determining what is important or essential to the overall plan or purpose of your speech. Too often, new speakers just throw information together and stand up and start speaking. When that happens, audience members are left confused and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

What Is Your Specific Purpose?

Before we discuss how to determine the main points of your speech, we want to revisit your speech’s specific purpose, which we discussed in detail in Chapter 6 "Finding a Purpose and Selecting a Topic" . Recall that a speech can have one of three general purposes: to inform, to persuade, or to entertain. The general purpose refers to the broad goal for creating and delivering the speech. The specific purpose, on the other hand, starts with one of those broad goals (inform, persuade, or entertain) and then further informs the listener about the who , what , when , where , why , and how of the speech.

The specific purpose is stated as a sentence incorporating the general purpose, the specific audience for the speech, and a prepositional phrase that summarizes the topic. Suppose you are going to give a speech about using open-source software. Here are three examples (each with a different general purpose and a different audience):

In each of these three examples, you’ll notice that the general topic is the same—open-source software—but the specific purpose is different because the speech has a different general purpose and a different audience. Before you can think strategically about organizing the body of your speech, you need to know what your specific purpose is. If you have not yet written a specific purpose for your current speech, please go ahead and write one now.

From Specific Purpose to Main Points

Once you’ve written down your specific purpose, you can now start thinking about the best way to turn that specific purpose into a series of main points. Main points The series of key ideas that you develop to help your audience understand your specific purpose. are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

How Many Main Points Do I Need?

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. First and foremost, experts on the subject of memory have consistently shown that people don’t tend to remember very much after they listen to a message or leave a conversation. Bostrom, R. N., & Waldhart, E. S. (1988). Memory models and the measurement of listening. Communication Education, 37 , 1–13. While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process. Dunham, J. R. (1964). Voice contrast and repetition in speech retention (Doctoral dissertation). Retrieved from: http://etd.lib.ttu.edu/theses; Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301; Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69. For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple. LeFrancois, G. R. (1999). Psychology for teaching (10th ed.). Belmont, CA: Wadsworth. Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. In brainstorming, your goal is simply to think of as many different points as you can, not to judge how valuable or important they are. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called chunking The process of taking smaller chunks of information and putting them together with like chunks to create more fully developed, larger chunks of information. because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Helpful Hints for Preparing Your Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Uniting Your Main Points

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they fit together?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Keeping Your Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech so as to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? Obviously, the answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to talk, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure, we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s simply easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. Basically, we have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail of common organizational patterns for speeches, but for now we want you to just think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Key Takeaways

• All speeches start with a general purpose and then move to a specific purpose that gives the who , what , where , and how for the speech.
• Transitioning from the specific purpose to possible main points means developing a list of potential main points you could discuss. Then you can narrow your focus by looking for similarities among your potential main points and combining ones that are similar.
• Shorter speeches will have two main points while longer speeches will generally have three or more main points. When creating your main points, make sure that they are united, separate, balanced, parallel, and logical.
• Generate a specific purpose for your current speech. Conduct a brainstorming activity where you try to think of all the possible points you could possibly make related to your specific purpose. Once you’ve finished creating this list, see if you can find a meaningful pattern that helps you develop three main points.
• Pair up with a partner. Take the three main points you developed in the previous exercise, exchange papers with your partner and ask him or her to see whether or not they are united, separate, balanced, parallel, and logical. You do the same for your partner’s main points. If they are not, what can you or your partner do to fix your main points?

Chapter 11 Concluding with Power

Steps of a conclusion, learning objectives.

• Examine the three steps of an effective conclusion: restatement of the thesis, review of the main points, and concluding device.
• Differentiate among Miller’s (1946) ten concluding devices.

In Section 11.1 “Why Conclusions Matter”, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps in building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step in a powerful conclusion. As we explained in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively”, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense: the statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the major purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and finally, review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points originally set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well, so you are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is essentially the final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech. [1] The rest of this section is going to examine these ten concluding devices.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some kind of activity that requires a contest or special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason no regime has ever loved great writers.” [2] Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live.” [3] In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, he or she is simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different, if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks her or his audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action . Whereas some appeals ask for people to engage in behavior in the future, the immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available. Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve actually seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or arouse someone. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action” but the ultimate goal is more lofty or ambiguous; the goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech on the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… / Today was a special day—it was the day of my funeral / Last night he killed me.” [4]

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is essentially a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason your opinion—and therefore your advice—should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution of creating more community-based art experiences for school children as a way to fill this gap. Although this can be an effective conclusion, a speaker must ask herself or himself whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t actually asking the audience to verbally or nonverbally answer the question; the goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the basic audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by clearly listing all the physical health benefits stress reduction offers (e.g., improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is clearly spelling out why audience members should care—what’s in it for them!

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table (Table 1 “Your Speech Purpose and Concluding Devices”) to help you quickly identify appropriate concluding devices.

Table 1. Your Speech Purpose and Concluding Devices

Key Takeaways

• An effective conclusion contains three basic parts: a restatement of the speech’s thesis; a review of the main points discussed within the speech; and a concluding device that helps create a lasting image in audiences’ minds.
• Miller (1946) found that speakers tend to use one of ten concluding devices. All of these devices are not appropriate for all speeches, so speakers need to determine which concluding device would have the strongest, most powerful effect for a given audience, purpose, and occasion.
• Take the last speech you gave in class and rework the speech’s conclusion to reflect the three parts of a conclusion. Now do the same thing with the speech you are currently working on for class.
• Think about the speech you are currently working on in class. Write out concluding statements using three of the devices discussed in this chapter. Which of the devices would be most useful for your speech? Why?
• Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183. ↵
• Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746. ↵
• King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760. ↵
• Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises. ↵
• Public Speaking: Practice and Ethics. Authored by : Anonymous. Provided by : Anonymous. Located at : http://2012books.lardbucket.org/books/public-speaking-practice-and-ethics/ . License : CC BY-NC-SA: Attribution-NonCommercial-ShareAlike

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Election latest: More polls forecast huge Tory losses - with one projecting just 53 seats

Labour are on course for their best-ever election result and the Tories their worst since before the First World War, according to a new YouGov poll for Sky News. It also shows several cabinet casualties, a win for Nigel Farage, and huge gains for the Liberal Democrats across the UK.

Wednesday 19 June 2024 23:03, UK

• General Election 2024

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New YouGov poll for Sky News

• Catch up on the day's politics news with our 10pm bulletin
• Labour on course for best-ever election result
• 'Real collapse' in Tory support after 'uplift' for Reform
• Top Tories tipped to lose - with more than half of cabinet at risk
• Look up the projected result where you live
• Sam Coates: Tory wipeout on the cards in multiple regions
• Sky News Daily: What could change before election day?

Other election news

• PM welcomes fall in inflation
• More polls project huge Tory losses
• Police officer in Sunak's close protection team arrested
• Lib Dem leader opens up about caring for late mother and teen son
• Latest manifestos: Sinn Fein | SNP | Workers Party

Election essentials

• Manifesto pledges:  Conservatives | Greens | Labour | Lib Dems | Plaid Cymru | Reform | SNP
• Trackers:  Who's leading polls? | Is PM keeping promises?
• Campaign Heritage:  Memorable moments from elections gone by
• Follow Sky's politics podcasts:  Electoral Dysfunction | Politics At Jack And Sam's
• Read more:  Who is standing down? | Key seats to watch | What counts as voter ID? | Check if your constituency is changing | Guide to election lingo | Sky's election night plans

It's 10pm and here's your rundown of the day.

It's been a day of manifesto launches and another YouGov poll for Sky News has projected Labour is on course for its best-ever election result - and the Tories set for their worst since 1906.

Here are the main things you need to know:

• The poll projects Labour will win a historic majority of 200 with 425 seats, more than double the 202 won in 2019;
• While the Tories would slump to their lowest number of parliamentary seats since the party's formation with 108, down from the 365 won in 2019;
• Some 15 out of 28 Tory cabinet members still standing in the election are projected to lose , including Chancellor Jeremy Hunt, Defence Secretary Grant Shapps, and Commons leader Penny Mordaunt.
• The Liberal Democrats would win 67 seats under the projection, the SNP 20, Plaid Cymru four and the Greens two;
• Nigel Farage's Reform UK is on course to win five seats, with the party leader becoming an MP for the first time after winning Clacton;
• History teaches us polls tend to narrow during election campaigns, but Patrick English, director of political analytics at YouGov, says "we're just not seeing that at the moment" .
• A police officer in Rishi Sunak's close protection team has been arrested and suspended over alleged bets about the timing of the general election.
• We had an in-depth interview with Lib Dem leader Sir Ed Davey , who discussed topics taking in migration, Brexit and social care, and his experience looking after his son;
• The SNP's economy spokesperson also told Sophy Ridge the party is "fighting for every vote" in response to the YouGov projection showing the party would lose half of its seats;
• The  SNP launched its manifesto  with a promise to continue its quest for another independence referendum, which the party claims could pave the way for Scotland to rejoin the EU;
• Sinn Fein launched its manifesto, as did George Galloway's Workers Party of Britain .
• Inflation falling back to the Bank of England's 2% target for the first time in three years has been welcomed by Rishi Sunak , but Sir Keir Starmer said people's lives wouldn't "suddenly get easier;
• The prime minister and Labour leader condemned Just Stop Oil members spraying Stonehenge with orange paint;
• Sir Keir's wife also said a protest outside their house - which involved a banner saying "Starmer stop the killing" in reference to the war in Gaza - made her feel "a bit sick".

On today's Sky News Daily podcast, Niall Paterson analyses the implications of today’s poll with our deputy political editor Sam Coates , while Sky’s political correspondent Tamara Cohen joins us from Edinburgh where she was at the launch of the SNP manifesto.

Thank you for following our coverage of the day's political events.

See our 10pm bulletin for the key points from today.

Join us again tomorrow from 7am for the latest updates.

Earlier, YouGov pollsters asked 2,238 people how they felt about various party leaders - and who would make the prime minister.

In a series of head to heads, Sir Keir Starmer came ahead of all the other leaders.

He beat Rishi Sunak by 41 points to 21 points, Nigel Farage by 50 points to 25, and Sir Ed Davey by 40 points to 14.

The rest of the 100% in each case was made up by "don't knows".

Out of the other match-ups, Mr Farage came second in them all - and Mr Sunak lost out to Sir Ed.

The grim news for the Tories in the latest Sky News/YouGov poll begs another question about Rishi Sunak's political judgement. Was a long election campaign a blunder?

The prime minister is already under fire from Conservative MPs and activists for gambling on an election in July rather than waiting for October or November.

The conventional wisdom was that economic news would be better by the autumn and deportation flights to Rwanda would help stop the boats bringing migrants across the Channel.

But as well as doubts about a July poll, the big slump in Tory support since the last Sky News/YouGov poll on 3 June, suggests a long campaign of six weeks may also have backfired.

On 22 May, the day the prime minister made his shock general election announcement, some veteran Tory MPs privately questioned Mr Sunak's decision to fight a long campaign.

But with the Tories trailing badly behind Labour in the polls for months, Mr Sunak clearly hoped a long election campaign would give his party more time to recover and close the gap.

However, the opposite appears to have happened. As the campaign continues, with polling day still two weeks away, opinion polls are suggesting bigger Conservative losses, not smaller.

Read the full analysis here ...

Our live poll tracker collates the results of opinion surveys carried out by all the main polling organisations - and allows you to see how the political parties are performing in the run-up to the general election.

Read more about the tracker here .

By Tamara Cohen , political correspondent

John Swinney has now been on the campaign trail for most of his short time as Scotland's first minister, which began just six weeks ago.

After a turbulent 15 months for the SNP following the resignation of Nicola Sturgeon and then Humza Yousaf, the party of independence is fighting for its life against a resurgent Labour poised to win back some old heartlands.

For the nationalists, this is existential. Having won 48 seats in the 2019 election, they could - according to today's YouGov poll- end up with just 20 seats.

With many seats too close to call, especially in the tightly-contested central belt, other polls have put the SNP far lower, and that leaves its central goal of independence at serious risk.

Read more below:

As well as our mammoth YouGov poll projecting 425 seats for Labour and 108 for the Conservatives, two other polls have been released today showing Labour maintaining its comfortable lead.

A poll by More In Common projected a Labour majority of 162, just shy of its 1997 and 2001 landslides, with the Conservatives falling just 155 seats, their worst total since 1906.

High profile losses forecast in the projection include Chancellor Jeremy Hunt and Defence Secretary Grant Shapps.

But the results were the most favourable for the Conservatives of the recent large-scale polls.

Meanwhile a poll by Savanta projects a drastic result for the Conservatives, with Labour winning 516 seats and the Tories falling to 53 MPs.

It puts Labour 19 percentage points ahead of the Tories, with Labour on 40%, the Tories 21%, Reform 14%, Lib Dems 11%, Green 4%, SNP 3% and other parties 5%.

The More In Common survey forecasts Reform UK winning no seats, with the Tories holding Clacton against Nigel Farage, but the poll is based on data collected between 22 May and 17 June and so includes the period before Mr Farage announced his decision to stand in the seat.

Sinn Fein were one of the parties to launch their manifesto today - but they don't actually sit in parliament.

Why is that? And what role do they have in the general election?

Our senior Ireland correspondent David Blevins explains:

Our deputy political editor  Sam Coates   praises Sir Ed Davey for his unique way of getting the Liberal Democrats' policies across.

He says he is able to "knit together a policy programme... that people understand why he cares about it, because he links it back to both his son and his mother who he cared for when he was a teenager".

Sam adds: "I think that relatability, along with the stunts everyone has seen, has been the core of his campaign, and it has caught the imagination by being something different."

He says he wondered what role the Lib Dems would play if there was a huge Labour supermajority, "because they don't feel like they are going to go on the attack, they don't feel like they're going to be particularly pugnacious".

"They're an anti-Tory outfit under this guy, Ed Davey. So what really is their role going to be from 5 July onwards?"

That concludes our coverage of tonight's  Politics Hub With Sophy Ridge  - it'll return tomorrow from 7pm. In the meantime, stick with us here for the latest general election news and analysis.

Ending on a lighter note, Sophy asks Sir Ed which politician he would most like to push off a paddleboard.

"There's just too many they won't fit on," Sir Ed says.

The Liberal Democrat leader has pulled several attention-grabbing stunts during the campaign, including repeatedly tumbling off a paddle board into Lake Windermere… as well as screaming on a rollercoaster, splashing down a waterslide, careening downhill on a bike, tackling an assault course, building sandcastles and competing in wheelbarrow races.

Who deserves a knighthood more?

Sophy asks Sir Ed who deserves a knighthood more, himself or Post Office campaigner Alan Bates, who was knighted in the King's Birthday Honours list last week.

Sir Ed has come under scrutiny for his previous work as the postal affairs minister in light of the scandal.

"I think Alan Bates does," Sir Ed says.

"I'm very proud of my knighthood though, which I was very fortunate to get from her late Majesty because of the work I've done on climate change."

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