what are the qualities of a good research proposal

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What Are The Elements Of A Good Research Proposal?

by  Antony W

March 10, 2023

The key to writing a great research proposal for your upcoming research project is to make sure the document has the right structure.

Your paper must include all the components that your professor expects to see. So in this guide, we’ll outline all the elements of a good research proposal and explain why they’re important.

The elements of a good research proposal are the title, the introduction, literature review, aims and objectives, methodology, scope of the research, outline and timetable, and bibliography.

It’s important to include these elements in your research proposal exactly in the order in which they appear in the list above.

Why The Key Elements Of A Research Proposal Matter

The basic elements of a research proposal are important because they communicate your thought process, present the originality of your ideas, and demonstrate that you’re passionate about the subject in question.

If you structure and write your research proposal well, your paper can convince your professor that your project is feasible and you have what it takes to take   your research project to the next level.

Have no time to read this guide and would rather get quick writing help? Let us write your research proposal for you! 

7 Key Elements of a Research Proposal 

While developing a detailed and comprehensive research proposal requires a lot of planning, attention to details, and academic writing skills , understanding the core elements of the paper is the first step to getting your proposal accepted.

So here are the elements that you should include in your research proposal.

It sounds somewhat obvious when we say that your research proposal with a title. To say the least, you already know you should.

But perhaps the most common mistake that many students make is to write general titles that lack focus.

Instead of writing a long title that’s hard to read or a short title that fails to highlight the theme of your research, write a clear and concise headline that tells your reader what your research proposal is about at a first glance.

2. Introduction

The starting paragraph to a research project is one of the elements of a good research proposal because it introduces the subject you wish to address or a research problem you wish to analyze.

Because the introduction of a research proposal is what sets the tone for the rest of the paper, it’s important to start with a hook and then organize your thoughts in a logical and organized manner.

The introduction to your research proposal should give background information and explain why you believe a research question is worth exploring. While not mandatory, you can briefly describe your methodologies in the introduction and then expand them later on.

Your introduction should be clear and concise. Make sure you include only the most relevant information in this section so you don’t make it unnecessarily too long.

3. Literature Review

Although a research proposal doesn’t include a full literature review , it’s important to include an overview of the most significant studies in your field.

The section should feature evidence and statistical data to demonstrate the significance of your research.

Through the literature review, you can easily draw your reader’s attention to existing research, identify gaps in existing studies, and make your reader understand how your proposal will contribute to the already existing research.

4. Aims and Objectives

Aims and objectives are what you wish your research proposal to accomplish. Your aims will be your overall outcome or what you want the research to achieve.

Objectives tend to be narrower and more focused. More often than not, you need to provide an explanation for each of your objectives to show how they will help to meet the aims of your study.

Unless required, you don’t really have to include a hypothesis that your research proposal looks forward to test.

5. Research Methodology

Methodologies are simply the research methods you will use to conduct your study and they must appear in your research proposal whether or not you’re conducting an experimental research.

The methodologies include analysis and sampling techniques equipment, research approaches, and ethical concerns.

Make sure your explanation for each methodology is clear and precise. It helps to justify why you’ve chosen to use a certain methodology over an alternative. This will go a long way to show that you took your time to think about your methodologies before picking them.

It’s important to explain how you will collect data, the sample size you plan to consider for your research investigation, and the techniques you consider the most appropriate to analyze the data.

6. Scope of the Research

Because you’ll be working with limited time and resource, it’s reasonable to include a section on the scope of the research in your proposal. In other words, you have to show your reader that you can start and complete your research within the constraints of these two resources.

Remember, your research will more than likely have limits, and addressing them in this section not only shows that you have given them a thought but also makes your research proposal strong and authentic.

Don’t just focus on the challenges that you’re likely to come across during your studies. You should also propose alternative solutions that you can use and why they might help.

7. Outline and Timetable

Your professor expects to see an outline and a timetable in your research proposal so it’s important that you include them in your research proposal.

The purpose of the outline is to show how you plan to structure your dissertation . Briefly note what each section will cover and explain how it all fits into the argument of your research project.

The purpose of the timetable is to show how much time you’ll need to complete your research. In particular, you need to make sure you mention exactly how long you expect each stage of your study to take.

Don’t just mention how long the research process will take. Make sure you also indicate how long you’ll take to compile your research.

Get Help with Research Proposal Writing

Knowing the elements of a good research proposal is one thing. Writing the proposal is where there’s a lot of work. If you don’t have the time to complete the work yourself, feel free to take advantage of our research proposal writing and get the paper done on time.

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

What (Exactly) Is A Research Proposal?

A simple explainer with examples + free template.

By: Derek Jansen (MBA) | Reviewed By: Dr Eunice Rautenbach | June 2020 (Updated April 2023)

Whether you’re nearing the end of your degree and your dissertation is on the horizon, or you’re planning to apply for a PhD program, chances are you’ll need to craft a convincing research proposal . If you’re on this page, you’re probably unsure exactly what the research proposal is all about. Well, you’ve come to the right place.

Overview: Research Proposal Basics

• What a research proposal is
• What a research proposal needs to cover
• How to structure your research proposal
• Example /sample proposals
• Proposal writing FAQs
• Key takeaways & additional resources

What is a research proposal?

Simply put, a research proposal is a structured, formal document that explains what you plan to research (your research topic), why it’s worth researching (your justification), and how  you plan to investigate it (your methodology). 

The purpose of the research proposal (its job, so to speak) is to convince  your research supervisor, committee or university that your research is  suitable  (for the requirements of the degree program) and  manageable  (given the time and resource constraints you will face). 

The most important word here is “ convince ” – in other words, your research proposal needs to  sell  your research idea (to whoever is going to approve it). If it doesn’t convince them (of its suitability and manageability), you’ll need to revise and resubmit . This will cost you valuable time, which will either delay the start of your research or eat into its time allowance (which is bad news). 

What goes into a research proposal?

A good dissertation or thesis proposal needs to cover the “ what “, “ why ” and” how ” of the proposed study. Let’s look at each of these attributes in a little more detail:

Your proposal needs to clearly articulate your research topic . This needs to be specific and unambiguous . Your research topic should make it clear exactly what you plan to research and in what context. Here’s an example of a well-articulated research topic:

An investigation into the factors which impact female Generation Y consumer’s likelihood to promote a specific makeup brand to their peers: a British context

As you can see, this topic is extremely clear. From this one line we can see exactly:

• What’s being investigated – factors that make people promote or advocate for a brand of a specific makeup brand
• Who it involves – female Gen-Y consumers
• In what context – the United Kingdom

So, make sure that your research proposal provides a detailed explanation of your research topic . If possible, also briefly outline your research aims and objectives , and perhaps even your research questions (although in some cases you’ll only develop these at a later stage). Needless to say, don’t start writing your proposal until you have a clear topic in mind , or you’ll end up waffling and your research proposal will suffer as a result of this.

Need a helping hand?

As we touched on earlier, it’s not good enough to simply propose a research topic – you need to justify why your topic is original . In other words, what makes it  unique ? What gap in the current literature does it fill? If it’s simply a rehash of the existing research, it’s probably not going to get approval – it needs to be fresh.

But,  originality  alone is not enough. Once you’ve ticked that box, you also need to justify why your proposed topic is  important . In other words, what value will it add to the world if you achieve your research aims?

As an example, let’s look at the sample research topic we mentioned earlier (factors impacting brand advocacy). In this case, if the research could uncover relevant factors, these findings would be very useful to marketers in the cosmetics industry, and would, therefore, have commercial value . That is a clear justification for the research.

So, when you’re crafting your research proposal, remember that it’s not enough for a topic to simply be unique. It needs to be useful and value-creating – and you need to convey that value in your proposal. If you’re struggling to find a research topic that makes the cut, watch  our video covering how to find a research topic .

It’s all good and well to have a great topic that’s original and valuable, but you’re not going to convince anyone to approve it without discussing the practicalities – in other words:

• How will you actually undertake your research (i.e., your methodology)?
• Is your research methodology appropriate given your research aims?
• Is your approach manageable given your constraints (time, money, etc.)?

While it’s generally not expected that you’ll have a fully fleshed-out methodology at the proposal stage, you’ll likely still need to provide a high-level overview of your research methodology . Here are some important questions you’ll need to address in your research proposal:

• Will you take a qualitative , quantitative or mixed -method approach?
• What sampling strategy will you adopt?
• How will you collect your data (e.g., interviews, surveys, etc)?
• How will you analyse your data (e.g., descriptive and inferential statistics , content analysis, discourse analysis, etc, .)?
• What potential limitations will your methodology carry?

So, be sure to give some thought to the practicalities of your research and have at least a basic methodological plan before you start writing up your proposal. If this all sounds rather intimidating, the video below provides a good introduction to research methodology and the key choices you’ll need to make.

How To Structure A Research Proposal

Now that we’ve covered the key points that need to be addressed in a proposal, you may be wondering, “ But how is a research proposal structured? “.

While the exact structure and format required for a research proposal differs from university to university, there are four “essential ingredients” that commonly make up the structure of a research proposal:

• A rich introduction and background to the proposed research
• An initial literature review covering the existing research
• An overview of the proposed research methodology
• A discussion regarding the practicalities (project plans, timelines, etc.)

In the video below, we unpack each of these four sections, step by step.

Research Proposal Examples/Samples

In the video below, we provide a detailed walkthrough of two successful research proposals (Master’s and PhD-level), as well as our popular free proposal template.

Proposal Writing FAQs

How long should a research proposal be.

This varies tremendously, depending on the university, the field of study (e.g., social sciences vs natural sciences), and the level of the degree (e.g. undergraduate, Masters or PhD) – so it’s always best to check with your university what their specific requirements are before you start planning your proposal.

As a rough guide, a formal research proposal at Masters-level often ranges between 2000-3000 words, while a PhD-level proposal can be far more detailed, ranging from 5000-8000 words. In some cases, a rough outline of the topic is all that’s needed, while in other cases, universities expect a very detailed proposal that essentially forms the first three chapters of the dissertation or thesis.

The takeaway – be sure to check with your institution before you start writing.

How do I choose a topic for my research proposal?

Finding a good research topic is a process that involves multiple steps. We cover the topic ideation process in this video post.

How do I write a literature review for my proposal?

While you typically won’t need a comprehensive literature review at the proposal stage, you still need to demonstrate that you’re familiar with the key literature and are able to synthesise it. We explain the literature review process here.

How do I create a timeline and budget for my proposal?

We explain how to craft a project plan/timeline and budget in Research Proposal Bootcamp .

Which referencing format should I use in my research proposal?

The expectations and requirements regarding formatting and referencing vary from institution to institution. Therefore, you’ll need to check this information with your university.

What common proposal writing mistakes do I need to look out for?

We’ve create a video post about some of the most common mistakes students make when writing a proposal – you can access that here . If you’re short on time, here’s a quick summary:

• The research topic is too broad (or just poorly articulated).
• The research aims, objectives and questions don’t align.
• The research topic is not well justified.
• The study has a weak theoretical foundation.
• The research design is not well articulated well enough.
• Poor writing and sloppy presentation.
• Poor project planning and risk management.
• Not following the university’s specific criteria.

Key Takeaways & Additional Resources

As you write up your research proposal, remember the all-important core purpose:  to convince . Your research proposal needs to sell your study in terms of suitability and viability. So, focus on crafting a convincing narrative to ensure a strong proposal.

At the same time, pay close attention to your university’s requirements. While we’ve covered the essentials here, every institution has its own set of expectations and it’s essential that you follow these to maximise your chances of approval.

By the way, we’ve got plenty more resources to help you fast-track your research proposal. Here are some of our most popular resources to get you started:

• Proposal Writing 101 : A Introductory Webinar
• Research Proposal Bootcamp : The Ultimate Online Course
• Template : A basic template to help you craft your proposal

If you’re looking for 1-on-1 support with your research proposal, be sure to check out our private coaching service , where we hold your hand through the proposal development process (and the entire research journey), step by step.

Psst… there’s more!

This post is an extract from our bestselling short course, Research Proposal Bootcamp . If you want to work smart, you don't want to miss this .

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51 Comments

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Bundle of thanks to you for the research proposal guide it was really good and useful if it is possible please send me the sample of research proposal

You’re most welcome. We don’t have any research proposals that we can share (the students own the intellectual property), but you might find our research proposal template useful: https://gradcoach.com/research-proposal-template/

Cheruiyot Moses Kipyegon

Thanks alot. It was an eye opener that came timely enough before my imminent proposal defense. Thanks, again

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Thank you. This is a great insight. I am a student preparing for a PhD program. I am requested to write my Research Proposal as part of what I am required to submit before my unconditional admission. I am grateful having listened to this video which will go a long way in helping me to actually choose a topic of interest and not just any topic as well as to narrow down the topic and be specific about it. I indeed need more of this especially as am trying to choose a topic suitable for a DBA am about embarking on. Thank you once more. The video is indeed helpful.

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How to write a research proposal

What is a research proposal?

What is the purpose of a research proposal , how long should a research proposal be, what should be included in a research proposal, 1. the title page, 2. introduction, 3. literature review, 4. research design, 5. implications, 6. reference list, frequently asked questions about writing a research proposal, related articles.

If you’re in higher education, the term “research proposal” is something you’re likely to be familiar with. But what is it, exactly? You’ll normally come across the need to prepare a research proposal when you’re looking to secure Ph.D. funding.

When you’re trying to find someone to fund your Ph.D. research, a research proposal is essentially your “pitch.”

A research proposal is a concise and coherent summary of your proposed research.

You’ll need to set out the issues that are central to the topic area and how you intend to address them with your research. To do this, you’ll need to give the following:

• an outline of the general area of study within which your research falls
• an overview of how much is currently known about the topic
• a literature review that covers the recent scholarly debate or conversation around the topic

➡️  What is a literature review? Learn more in our guide.

Essentially, you are trying to persuade your institution that you and your project are worth investing their time and money into.

It is the opportunity for you to demonstrate that you have the aptitude for this level of research by showing that you can articulate complex ideas:

It also helps you to find the right supervisor to oversee your research. When you’re writing your research proposal, you should always have this in the back of your mind.

This is the document that potential supervisors will use in determining the legitimacy of your research and, consequently, whether they will invest in you or not. It is therefore incredibly important that you spend some time on getting it right.

Tip: While there may not always be length requirements for research proposals, you should strive to cover everything you need to in a concise way.

If your research proposal is for a bachelor’s or master’s degree, it may only be a few pages long. For a Ph.D., a proposal could be a pretty long document that spans a few dozen pages.

➡️ Research proposals are similar to grant proposals. Learn how to write a grant proposal in our guide.

When you’re writing your proposal, keep in mind its purpose and why you’re writing it. It, therefore, needs to clearly explain the relevance of your research and its context with other discussions on the topic. You need to then explain what approach you will take and why it is feasible.

Generally, your structure should look something like this:

• Introduction
• Literature Review
• Research Design
• Implications

If you follow this structure, you’ll have a comprehensive and coherent proposal that looks and feels professional, without missing out on anything important. We’ll take a deep dive into each of these areas one by one next.

The title page might vary slightly per your area of study but, as a general point, your title page should contain the following:

• The proposed title of your project
• Your supervisor’s name
• The name of your institution and your particular department

Tip: Keep in mind any departmental or institutional guidelines for a research proposal title page. Also, your supervisor may ask for specific details to be added to the page.

The introduction is crucial   to your research proposal as it is your first opportunity to hook the reader in. A good introduction section will introduce your project and its relevance to the field of study.

You’ll want to use this space to demonstrate that you have carefully thought about how to present your project as interesting, original, and important research. A good place to start is by introducing the context of your research problem.

Think about answering these questions:

• What is it you want to research and why?
• How does this research relate to the respective field?
• How much is already known about this area?
• Who might find this research interesting?
• What are the key questions you aim to answer with your research?
• What will the findings of this project add to the topic area?

Your introduction aims to set yourself off on a great footing and illustrate to the reader that you are an expert in your field and that your project has a solid foundation in existing knowledge and theory.

The literature review section answers the question who else is talking about your proposed research topic.

You want to demonstrate that your research will contribute to conversations around the topic and that it will sit happily amongst experts in the field.

➡️ Read more about how to write a literature review .

There are lots of ways you can find relevant information for your literature review, including:

• Research relevant academic sources such as books and journals to find similar conversations around the topic.
• Read through abstracts and bibliographies of your academic sources to look for relevance and further additional resources without delving too deep into articles that are possibly not relevant to you.
• Watch out for heavily-cited works . This should help you to identify authoritative work that you need to read and document.
• Look for any research gaps , trends and patterns, common themes, debates, and contradictions.
• Consider any seminal studies on the topic area as it is likely anticipated that you will address these in your research proposal.

This is where you get down to the real meat of your research proposal. It should be a discussion about the overall approach you plan on taking, and the practical steps you’ll follow in answering the research questions you’ve posed.

So what should you discuss here? Some of the key things you will need to discuss at this point are:

• What form will your research take? Is it qualitative/quantitative/mixed? Will your research be primary or secondary?
• What sources will you use? Who or what will you be studying as part of your research.
• Document your research method. How are you practically going to carry out your research? What tools will you need? What procedures will you use?
• Any practicality issues you foresee. Do you think there will be any obstacles to your anticipated timescale? What resources will you require in carrying out your research?

Your research design should also discuss the potential implications of your research. For example, are you looking to confirm an existing theory or develop a new one?

If you intend to create a basis for further research, you should describe this here.

It is important to explain fully what you want the outcome of your research to look like and what you want to achieve by it. This will help those reading your research proposal to decide if it’s something the field  needs  and  wants,  and ultimately whether they will support you with it.

When you reach the end of your research proposal, you’ll have to compile a list of references for everything you’ve cited above. Ideally, you should keep track of everything from the beginning. Otherwise, this could be a mammoth and pretty laborious task to do.

Consider using a reference manager like Paperpile to format and organize your citations. Paperpile allows you to organize and save your citations for later use and cite them in thousands of citation styles directly in Google Docs, Microsoft Word, or LaTeX.

Your project may also require you to have a timeline, depending on the budget you are requesting. If you need one, you should include it here and explain both the timeline and the budget you need, documenting what should be done at each stage of the research and how much of the budget this will use.

This is the final step, but not one to be missed. You should make sure that you edit and proofread your document so that you can be sure there are no mistakes.

A good idea is to have another person proofread the document for you so that you get a fresh pair of eyes on it. You can even have a professional proofreader do this for you.

This is an important document and you don’t want spelling or grammatical mistakes to get in the way of you and your reader.

➡️ Working on a research proposal for a thesis? Take a look at our guide on how to come up with a topic for your thesis .

A research proposal is a concise and coherent summary of your proposed research. Generally, your research proposal will have a title page, introduction, literature review section, a section about research design and explaining the implications of your research, and a reference list.

A good research proposal is concise and coherent. It has a clear purpose, clearly explains the relevance of your research and its context with other discussions on the topic. A good research proposal explains what approach you will take and why it is feasible.

You need a research proposal to persuade your institution that you and your project are worth investing their time and money into. It is your opportunity to demonstrate your aptitude for this level or research by showing that you can articulate complex ideas clearly, concisely, and critically.

A research proposal is essentially your "pitch" when you're trying to find someone to fund your PhD. It is a clear and concise summary of your proposed research. It gives an outline of the general area of study within which your research falls, it elaborates how much is currently known about the topic, and it highlights any recent debate or conversation around the topic by other academics.

The general answer is: as long as it needs to be to cover everything. The length of your research proposal depends on the requirements from the institution that you are applying to. Make sure to carefully read all the instructions given, and if this specific information is not provided, you can always ask.

463 Gene Regulation in Development

Qualities of a good research proposal.

If I was in charge of allocating financial resources to science and technology research, I would look for projects that have clear predictions. Distinct predictions are a sign of a strong hypothesis backed up by substantial evidence. The hypothesis should be strong and defined, so the researchers know exactly what they’re looking for.  A weaker hypothesis might allow multiple outcomes, so the predictions would not be as definite. If several different outcomes can support the theory, and if the predictions are vague, the falsifiability is compromised. Quality research works with falsifiable hypotheses – if they can’t be proven wrong, then they can’t be proven right either, and the results will have lost their value.

Apart from a specific aim of the project, the motivation should also be evident. Why is this crucial to investigate? What do we gain, and how does it contribute to our knowledge to make it better applicable?

If infinite resources were available to research, we could afford to explore things simply out of interest. However, this is not the case. Our limited funds should be spent wisely on research that improves our abilities to fight disease as well as other social and economical issues.

To conclude, a good research proposal is specific and well thought through, and the results should contribute with important, applicable information.

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Proposal Characteristics

1. The need for the proposed activity is clearly established, preferably with data.

2. The most important ideas are highlighted and repeated in several places.

3. Appropriate detail is provided in all portions of the proposal such as in the objectives and a detailed schedule of activities for the project or project schedule.

4. Collaboration with all interested groups in planning of the proposed project is evident in the proposal. The commitment of all involved parties, including project staff and consultants, is evident, from letters of commitment in the appendix and cost sharing stated in both the proposal narrative’s and budget.

5. The budget and the proposal narrative are consistent. The uses of money are indicated clearly in the proposal narrative as well as in the budget.

6. All of the major matters indicated in the proposal guidelines and directions are followed carefully and addressed clearly in the proposal. The length is also consistent with the funding agency’s proposal guidelines and expectations.

7. The agreement of all project staff and consultants to participate in the project was acquired and indicated in the proposal.

8. All governmental procedures are followed with regard to matters such as civil rights compliance and protection of human subjects.

9. Appendices are used appropriately for detailed and lengthy materials that reviewers may not want to read but are useful as evidence of careful planning, previous experience, etc.

10. The budget explanations provide an adequate basis for the figures used in building the budget.

11. If appropriate, a clear statement of commitment to continue the project after external funding is including.

12. The proposal speaks to the readers, helping them understand the problems and the project. Summarized statements and headings are used to lead the reader. The writing style is clear and concise.

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What are the qualities of a 'good' research topic?

At some point as a student, you will have to write research papers including your thesis, internship reports etc. One of the first and most important steps would be to come up with a research topic.

To make sure your research topic is researchable, you will have to consider the  following: 

1. Length of your research topic. It should neither be too short nor too long. Schools, for example, usually have thesis writing regulations and may define the number of words to use but I would recommend a research topic of 7 to 15 words.

2. A general rule is that your research topic should be precise, meaningful and unambiguous. In other words, it should be attractive, expressive and parsimonious.

3. A research topic should also be simple enough for your readers to understand. Keep in mind that you are writing to an audience that goes beyond your field of study.

4. Avoid abbreviation(s) in a research topic. A reader may find it difficult to know the full meaning of the abbreviation(s) . For example, CC in a topic such as "Using CC to promote social cohesion" could mean Creative Commons or Cameroon Cup etc.

5. I would also recommend you always write your research topic in SENTENCE CASE. Avoid writing in all capital letters or capitalising each word except otherwise stated.

6. A research topic should be well-defined. If a research topic is not well-defined, it will make it difficult for you to frame your research questions, objectives and hypotheses.

7. A 'good' research topic should address a problem in the society and in most cases, it should be a contemporary issue that is well-founded.

Despite other considerations, a 'good' research topic have the above-mentioned qualities.

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