how to write a good hook for speech

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8 Effective Hooks to Start Your Speech

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Speeches can be challenging to communicate complicated or nuanced information, which is why the opening sentence matters so much. Hooks for speeches have the power to pull the listener in and keep them involved.

They will grab your audience’s attention, get them engaged and interested in what you say, and gradually help set the tone for your speech.

In this article, you’ll find eight effective ways to hook your audience and start a strong presentation.

What Is a Hook in Speech?

A hook is a tool to show your audience where you are going in your speech. They are used in two different ways. Firstly, they are used as a transition between ideas. Secondly, Hooks are used to keep the audience involved and engaged .

Using a hook can help keep your audience focused and give them something to hold on to while you get your point across. A good hook grabs the audience’s attention and gets them interested in what you’re saying.

8 Effective Hooks for Speeches

One way to start your speech is to hook your audience with a powerful way of describing the topic you are speaking on. Hooks can be as simple as descriptions, metaphors, or quotations. Here are eight hooks for speeches to make a lasting impression on the audience.

1. Take a Contrarian Stance

One way to start your speech with a powerful hook is to use a contrarian approach. This means that you take another stance on the issue and discuss it orally, thereby raising doubts in your audience.

One way to create a contrarian approach is to argue against an opinion or belief. A contrarian attitude can create easily recognizable hooks for a speech and succeed in catching the audience’s attention.

2. Ask Several Rhetorical Questions

Rhetorical questions are powerful because they pull at people’s heartstrings. They make statements and ask the listener to agree. Used wisely, they can lead the audience into an argument.

The goal of the question is to ask the listener to think and make a judgment on his own.

3. Use a Powerful Sound Bite

A sound bite is a brief statement that captures the attention of your audience and promises a thought-provoking result. It makes it easier to remember the specifics of what you are talking about.

For example, “Did you know that in 2016 each enterprise had a choice? The choice to go from silos and silences to voice and insight”?

4. Provide a Reference to a Historical Event

Mentioning a historical event is a good attention-getter for speeches. Sometimes you can use the day you present as an opening gambit to tie the topic of your presentation to some historical significance.

Whenever you reference historical events, the audience instantly associates them with their own experience. This leads to a higher level of interest.

5. Employ a Startling Assertion

Making a startling assertion is a quick and effective strategy to get attention. If you’re having trouble coming up with a hook, employ a striking fact. Spend some time researching shocking data that show how serious the topic you’re going to discuss is.

For example, “You might not know, but your brain has less than three seconds to react when you see a bear in the wild.” This is startling as people believe they have enough time to think about what will happen before a bear attack.

6. Take Them Through Imagine or What If Scenario

This is a great hook to start a persuasive speech or one that discusses possible scenarios. It’s an ideal hook for a premise based on hypothetical situations and the effects of potential changes.

Ask the audience something that might change their viewpoint, like what if you could go invisible for a day or go back in time? You can also use the word ‘Imagine’ to draw a mental image and engage the mind.

7. Use Quotations With Your Twist

The usage of quotations is a common strategy for hooks. Although many speakers begin with an appropriate quotation, you might stand out by reciting the quote and putting a twist. You might also use a quote from your personal experience.

8. Tell the Audience a Story

Starting a speech with a story is a great way to engage your audience. For example, “Remember the first time you had a conversation with a child, someone who hadn’t even been born yet? ”

Each of your listeners would probably remember this conversation vividly because they were a part of it. When starting a speech with a story, use an analogy or an experience to heighten the experience.

Make it relatable and better engage your audience.

Hooks are the rhetorical devices that help you to pull your audience in . There are many different hooks for speeches, and each one is effective in its way.

They help to create a dynamic and colorful tone that keeps the audience engaged. Remember that the audience will only give you about 30 seconds before deciding whether or not to continue listening.

Employ one of the eight effective hooks mentioned in this post to make your speech memorable for the audience.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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Recent speech at an education conference to 500 educators but many more showed up!

If you don’t have hooks strategically sprinkled throughout your speech, chances are your audience will bail mentally if not physically.

You have to find ways to keep hooking your audience so THEY don’t want to let go.

Below you’ll find 7 super hooks (in no particular order) that get your audience to say, “Tell me more” or “What happened next?”

Hook #1: Curiosity Hook

“After 15 years of trial and error, research, and blood, sweat, and tears, I’ve finally found out what makes the difference between a good presenter and a great one. It’s…”

That’s an example of a curiosity hook. You find ways to make your long road lead to their shortcut. However, you don’t tell them what they want to know…at least not immediately. Make them curious, tease them a little more, and then give them the tool (or solution, answer, or formula, etc.).

Hook #2 – Avoidance Hook

Here’s an example of an Avoidance Hook.

I tell a story about a speech I gave in Michigan when I failed miserably to the point where the meeting planner couldn’t even look me in the eyes. Then I say to my audience of speakers, “This is something you should not have to go through and you won’t if you listen closely.”

The Avoidance Hook focuses on something your audience wants to avoid. It’s important to use this type of hook because sometimes people are motivated by what they want to avoid more than they are by what they want to attain.

Hook #3 – Attainment Hook

I’ve said to an audience of speakers, “How would you like a tool to make a deeper connection than you’ve ever made before? If so, say yes.” They always yell, “YES!”

The Attainment Hook is just how it sounds. You simply let the audience know what they can attain if they pay attention to what’s coming next. Think results-based. I mention that they’ll be able to make a deeper connection than they ever have before. That’s certainly something they want, but I make sure to tease them before I tell them. Don’t give it up too soon. Make them wait for it and want it.

Hook #4 The “Most People” Hook

When speaking, always keep this in mind:

Most people don’t want to be most people”

When I used to watch the master presenters, I realized many of them made statements like, “Most people do this” or “Most people do that.” Whenever I heard those statements, I’d say to myself “I’m not going to be like most people. I don’t want to be average. I want to do something different.”

That’s the effect the words “most people” have on people. For example, I’ve said, “Most people live their lives on get-set. When it comes to pursuing their goals and dreams, they take their marks, they get-set, and they never go. They live and they die on get-set.”

Because “most people” are two of the most persuasive words in the English language, my audience members get very motivated to “go” rather than live on “get-set.”

Hook #5 – Conflict Hook

Good stories have a conflict that is established early. Great stories not only establish the conflict, they also escalate it. Think about the Titanic. One of the conflicts was when the Titanic hit the iceberg. However, the escalation of the conflict was when the water rose on the Titanic. If the water never rose on the Titanic, then that would have been a terrible movie. Always think, “How can I raise the water on the Titanic in my story?”

The conflict is the hook because your audience wants to see how you will overcome it and what tools you will use. Why? Because maybe they can use similar tools for similar situations. In that way, your speech has become very useful to them.

Hook #6 Silence Hook

I tell a story about how excited I was to meet my speaking hero. The only problem was, when I approached him, he said nothing back to me. That silence in the story becomes a hook because my audience is anxious to hear what he is going to say and then, when he doesn’t say anything, they get ever hungrier to see what I’m going to do about it. The silent moment becomes the hook.

The problem with some speakers is they rush through the silence and make the potential hook much less effective. Take your time, dance in the silence, and watch your audience move to the edge of their seats.

Hook #7 Statement Hook

One of the first stories I ever told as a speaker started out like this:

“Nobody has ever died from a snakebite.”

My audience wonders, “What’s he talking about? People get bitten all the time and I’m sure some of them have died.”

I then go on to tell them it’s not the bite, it’s the venom that kills them.

The key is that the first statement hooked them in to want to know more. The rest of the story cleared it up and answered their question.

When all of your hooks are done, your speech is over.

Final Words on Hooks

As you can see, it’s important not only to have hooks at the beginning and end of your speeches, but to sprinkle them throughout. Remember, when you are in speaking, you are in sales. These hooks will sell your audience on listening to the next part of your presentation.

Oh, wait a minute!  I almost forgot. There is an 8 th hook and it’s more powerful than the other 7 combined. It’s…

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Public Speaking Tips & Speech Topics

50+ Hook Examples: The Opening Lines That Make Your Essay Successful

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Writing a good paper starts with brainstorming a brilliant hook, which keeps your audience engaged with the text. There are many ways to formulate hooks, which will help your writing sound more original and compelling. Looking at some essay hook examples and tips on writing them is the first step to creating one of your own!

In this article:

What is a Hook?

Tips for creating a great hook, question hook examples, strong statement examples, fact/statistic hook examples, metaphor/simile hook examples, anecdotal hook examples.

A “hook” is a sentence that grabs the reader’s attention and keeps them interested in the outcome of your academic text or research paper. The hook is found in the first sentence or two in the opening paragraph in an academic text and serves both as an introduction and an attention grabber.

In literature, such sentences are often found in novels. A great personal favorite of mine is Christmas Carol’s first sentence: “Marley was dead: to begin with. ” This invites tons of interesting questions and piques your curiosity, making you want to read along.

We come across hook examples in our day-to-day lives, scrolling through YouTube video titles and website links. Clickbait can be considered the hook of the modern world, and there are tons of techniques to learn from it.

However, this article will focus on essay hooks for academic papers specifically. In the section below, we’ll be discussing tips on writing hook sentences and engaging your reader’s interest through a single opening sentence.

There are different types of hook sentences in an essay introduction. We’ll take a look at each type, and a few tips, so later on, you can start formulating your own essay hooks based on these few examples.

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• Question Hook: If you’re writing an art essay, philosophy paper, or business coursework, choosing a compelling and interesting question will leave the readers pondering throughout your text. The reader will automatically try to look for the answer within your research paper.
• Strong Statement: The opening lines can be controversial, a bold claim – the best hooks for argumentative essays are. This method can shock your audience, and they’ll be curious to learn how you defend your argument.
• Fact/Statistic Hook: These hook examples are used for scientific and academic assignments, allowing you to use a lesser-known fact or statistic which will grab the reader’s attention.
• Metaphor/Simile Hook: You can set up a scene by telling a short story for your readers to imagine before getting to your essay’s core. This metaphor hook can be highly compelling and relatable to your audience.
• Anecdotal Hook: The trickiest essay hook used to diffuse the tension surrounding a heavy topic. This tricky opening line should be carefully thought out and guaranteed to make the reader laugh and only used in the right circumstances.

If you’re using the fact/statistic hook, always make sure you quote a credible source. The same goes for the interesting facts hook type. Include those sources in the body of your essay.

It also helps to think of a hook you came across recently that made an impression on you. Was it a controversial blog post? A captivating personal story? A thesis statement that made you ponder?

Once you finish reading our article, it’s helpful to test your hook and introductory paragraph out to an audience. Have another student, tutor, or parent read it. See if it’s doing its purpose – is the reader engaged? What did they understand from your hook? Is the essay topic clear?

Don’t get discouraged if you don’t get it right the first time. Writing is a long process and requires a lot of rewriting. Take a small break and give it another go.

How to Write a Great Hook + Examples

There are two crucial points to follow when you write a hook:

• Keep your sentences short – don’t overstuff your sentences or let them run longer than two rows.
• Use simple, comprehensive language – the ultimate essay can be read and understood by anyone, even people outside your academic course.

It’s time to get to the examples!

• What if I told you the world has an unlimited energy resource?
• How much screen time is too much for elementary school children?
• Is online education the best way to learn in the middle of a pandemic?
• Did you know women are twice as likely to experience clinical depression than men?
• Are your evening habits keeping you from getting a good night’s sleep?
• Do jobs that require degrees have a higher earning potential?
• How important is it for YouTubers to use search engine optimization strategies?
• Will the consumption of meat products become a luxury in the year 2050?
• Has reading become more challenging due to our short attention span?
• Have you ever wondered why traffic builds up on no-stop roads?
• Why we should feel sorry for high achievers?
• Why you don’t need to be exceptional?
• How much sugar do you think you consume?
• The effects of global warming are irreversible, so what can we do to optimize our living now?
• Should fireworks be banned due to noise pollution and its effect on animals?
• Has television died in place for streaming services?
• Is our hatred of certain foods and flavors a direct result of our genetic heritage?
• Android app development will die out in the next twenty years.
• You’ll always marry the wrong person.
• Why is ordinary life not good enough anymore?
• Why are romantics ruining love?
• “The wicked tend to win” Machiavelli
• The hardest person in the world to break up with.
• Some imaginary friends can cultivate independence in a child.
• Did you know that space smells like seared steak?
• The human body houses 10 times more bacteria than it does cells.
• The longest war in the world is between the Netherlands and Sicily and here’s what happened.
• “A country that demands moral perfection in its foreign policy will achieve neither perfection nor security” H. Kissinger
• Cat purring can be beneficial to your health.
• There is a scientific explanation behind boredom.
• The average drunk driver drives under the influence more than 80 times before they get arrested for the first time.
• 1/3 of adults still sleep with a comfort toy in bed.
• The average American generates nearly 4.5 pounds of trash each day.
• The global rate for keeping good hygiene after using the toilet is 20%.
• Americans read for pleasure for less than 10 minutes every day.
• The average American eats around 13 pounds of ice cream each year.
• More than 1/2 million people experience homelessness each night.
• Approximately 90% of people who experience a cardiac arrest outside of hospitals die.
• Farmers and ranchers make up less than 2% of Americans.
• Approximately half of Americans will experience a mental illness during their lifetime.
• My cousin Joanna went to a party with red lipstick all over her teeth. I couldn’t help myself to tell her.
• I dressed up as a werewolf last Halloween. That’s when everything started.
• As a child my grandfather gave my grandma her favorite flower- a rose on every holiday. Does this kind of love still exist?
• Last year my parents dragged me to Paris six times. I had the most dreadful time – I just couldn’t understand how such a historic city can be so dirty, or why.
• The cause and effect example – when talking about the importance of safety, tell a story with an important moral.
• Imagine sitting by the fire with the love of your life…
• I have a four-year old baby – my publishing business I started in 2018.
• The picture of… brought back memories of…
• It’s difficult to talk about… because…
• If you were a famous person, would you…
• When I was 6, I was given a pet hamster for Christmas. Needless to say, little Zach is gone now, but I wonder how long he could have lived if I had been given it at 12?
• One reason I decided to switch to a healthy diet is… well it’s cheaper than buying a whole new set of clothes!
• I like talking to myself. Sometimes I have these seemingly clever and long conversations. I hardly have a clue what I’m talking about.

Mastering the hook sentence is something you might end up using in your day-to-day life, especially if you go into academia, publishing, or journalism as a career choice. But that’s not it – we use hooks to communicate on social media. The title of our blog post or recent youtube video are examples of well-formulated hooks. The quicker you start practicing them the easier they’ll become to use.

If you’re having any other academic trouble, like coming up with essay topics , or you want to learn the outlines of the different essay types, we can help you with that! You’ll become an essay writing pro in no time! We’ve got some good and interesting research paper topics we’re proud of, as well as demonstration speech topics ! Hook sentence examples are just the start!

We hope this article has helped you master the art of essay writing, and you now find the reader agrees with your point of view! Let us know of any good hook examples you came up with!

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How to Write a Hook: 10 Ways to Capture Your Readers’ Attention

by Yen Cabag | 4 comments

The first line of anything you write needs to grabs your reader’s attention. If you are reading a news article or a magazine feature, the first few lines typically determine whether you will keep reading or not. 

Whether you’re writing a novel, a short story, or an essay, mastering the skill of writing a strong hook is essential. This is one of the first things that differentiates an amateur writer from one with outstanding communication skills. 

What Is a Hook?

In rhetoric, a “hook” refers to the catchy first line of any written or orally delivered piece. Because it’s not strictly limited to writing, this includes spoken pieces like speeches, movies, plays, and even songs. 

When it comes to songs or movies, the hook is not dependent only on your words. For songwriting, an effective hook usually depends more on the melody line that you use to open your song. 

For movies, the visuals play an important role; screenwriters pay careful attention to the visual cues at the start of their screenplays. 

You can think of it as a fisherman’s hook, used to catch fish. Just as a fisherman uses a shiny hook with the right bait to lure and catch fish, you must have an effective first line to grab your reader’s attention. 

How to Write a Hook: The 10 Types

Writing a compelling hook takes skill. But you can use any of the following ways of writing a hook to get you started: 

1. The Surprising Statistic Hook 

Presenting a surprising fact or statistic is a great way to grab the attention of your audience. For example, an essay on the orphan crisis may begin with: 

Did you know that worldwide, there are roughly 153 million orphans? And every single day, about 5,700 more children become orphans. 

2. The Interesting Question Hook

A question at the very start of your piece challenges your readers to start thinking about the topic. It can be a simple yes or no question, but it can also be a more complicated question that will require them to think deeper. 

For example, when writing an essay about the need for good nutrition, you might ask: 

Why is it that we all say we believe in good nutrition, but very few of us actually consume enough fruits and vegetables or exercise regularly? 

This kind of question helps readers to start analyzing the cause of something: it may trigger them to look into their own reasons for not eating healthy or exercising regularly. When you do that, it increases the chances of them sticking around for whatever else you have to say. 

3. The Famous Quote Hook

An essay on good citizenship may begin with the famous John F. Kennedy quote: 

“Ask not what your country can do for you, but what you can do for your country.” 

4. The Strong Statement Hook 

The Strong Statement Hook makes an assertive claim right on the get-go. For example: 

Sugar is the absolute anti-nutrient: every healthy thing that your body consumes, sugar would automatically negate. 

5. The Why Hook 

The Why Hook is when you start off your essay explaining why your topic is important. For example: 

Global warming is causing problems in every country around the world today. That’s why we need to look seriously into the issue by finding ways to be more ecologically responsible. 

6. The Joke Hook

A joke or an anecdote is a great way to break the ice, particularly in spoken pieces. For an essay, it may still work if the anecdote or joke helps to introduce the subject. However, we recommend you use this sparingly, as an appropriate joke weakens your essay. 

For example, if you’re writing an essay about the importance of punctuation, you may want to start with this condensed version of a joke: 

A panda walks into a bar and asks the bartender for a glass of brandy. After downing it in one go, he takes out his gun, shoots the bartender, and walks out the door.  Why did he do that?  Because a panda eats, shoots, and leaves. 

7. The Story Hook 

Sharing a story can effectively lure in your audience. You may use a personal story, or a story about someone else. 

Take note, though, that for a formal academic paper, it may not be appropriate to use personal pronouns. Make sure you check with your teacher before you opt for this technique. But for less formal writing assignments or for writing opinion pieces, this is a great option. 

Here’s an example for an essay on the importance of mothers reading to their children: 

When I was a child, my mother would read to me every night. We would cuddle up in bed, and I would wait excitedly for her to open the book in her hand. But she didn’t read me stories or fairy tales. Instead, she would read from a joke book, or the jokes section of Reader’s Digest, or from a religious daily devotional book. I find it odd that even so, I grew up loving to read. 

8. The Description Hook 

Giving your readers an idea of a desirable future is a great way of catching their attention. Use strong words to create a scene in your readers’ minds. For example, when writing about the things you love to do in the summer, you may start by painting a picture: 

Standing in the warm sand, watching the cool waves lap around my feet, and feeling the breeze ripple through my hair is an experience that I always associate with the summertime. 

9. The Misconception Hook 

A misconception or commonly-believed myth is another good way to hook your readers. You might choose an old wives’ tale, or something commonly held in your culture that does not have any scientific bearing. 

Were you always told to stretch before you exercise to prevent injuries? In truth, stretching a muscle that has not been warmed up yet can actually cause injuries .

10. The Metaphor/Simile Hook 

Using literary devices such as similes or metaphors is another way to start your essay with a bang. You can make a direct comparison to your topic to make it more understandable. 

For example, when writing about the importance of children reading excellent literature, you might start with: 

Children’s minds are like their bodies: just as children’s bodies need healthy food to thrive and grow, their minds also need nutritious food, in the form of rich ideas in books, to grow strong and healthy. 

What Is a Hook for an Essay?

In an essay, the hook falls in the introduction paragraph. To review, the parts of an essay include: 

• Introduction Paragraph(s): This includes your hook, the background information, and your thesis statement .
• Body Paragraphs: Each body paragraph starts with your topic sentence. Then you elaborate using detail sentences, and wrap up the paragraph with your conclusion sentence. 
• Concluding Paragraph(s): In the conclusion paragraph, you first review the thesis statement. Then you review the topic sentences, and tie it all up with your final line. 

One important thing to remember is that the hook does not replace your introduction. You still need to build on your hook to form an introduction that effectively lays the foundation for your piece. 

Marketing Hooks

Hooks aren’t just for essays: they’re also important to marketing, and can make or break your campaign.

When it comes to marketing, you might use creative hooks in your blog post headlines, ad copy, company slogan, or even in your book’s subtitle. These hooks are usually short, as modern consumers have short attention spans, and most advertisers have limited time or space to capture that attention.

To come up with a clever hook for your business, product, or service, think about the message you want to convey to consumers. What do you want to inspire them to do? What’s your big picture? What makes you and your business unique?

Here are a few examples of different types of hooks that have worked for different platforms:

• FedEx : “When it absolutely, positively has to be there overnight.” This hook associates something that is important and relatable to many consumers (the urgency of a delivery that needs to be made ASAP) with the FedEx name, so when people need to make an urgent shipment, they’ll think of FedEx.
• The 90-Second Fitness Solution : The Most Time-Efficient Workout Ever for a Healthier, Stronger, Younger You . The main title of this book catches a reader’s eye with its promise of something everyone dreams of ( a 90-second workout?! ) while its subtitle goes on to elaborate on the benefits of this solution. So after the initial grab, we’re drawn in by even more enticing promises.
• 15 Great Jobs for English Majors: How to Turn Your “Useless” Degree Into a Successful Career : This blog headline was designed to catch the attention of job-seeking English students, while its sub-headline uses words that many English majors have probably heard for a relatable, ironic spin.

Hook Your Readers

Try these different types of hooks and see which one works best for your essay.

To develop your writing skills further, challenge yourself to use different types each time you sit down and write, instead of always reaching for your favorite type. 

Which type of hook is your favorite? Share your thoughts in the comments below. 

If you enjoyed this post, then you might also like:

• How to Write a Speech: 6 Tips for a Powerful Address
• How to Write a Thesis Statement
• How to Write a Research Paper: The Complete Guide for Students
• 31 Best Online Research Tools

Yen Cabag is the Blog Writer of TCK Publishing. She is also a homeschooling mom, family coach, and speaker for the Charlotte Mason method, an educational philosophy that places great emphasis on classic literature and the masterpieces in art and music. She has also written several books, both fiction and nonfiction. Her passion is to see the next generation of children become lovers of reading and learning in the midst of short attention spans.

It was very helpful and I become much more understanding

We’re so glad the post was helpful to you! :)

Thank you for your helping me to become a better writer and enjoy writing.

You’re very welcome, Abbas! We’re glad you found the post helpful! :)

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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The Art of Narrative

Learn to write.

How to Write a Hook

How can you hook your reader from the very first line? Today we learn how to write a hook, talk about different types of hooks, and examples!

How do you write a hook? If you can’t answer this deceptively simple question, you might as well stop writing forever. Without a decent hook, the chance of anyone reading your work is statistically zero. With that said, let’s define hooks, discuss how to write a compelling hook, and look at some examples. 

What is a hook in writing?

A hook is a technique used in fiction and non-fiction writing. The term hook refers to the opening sentence or sentences of a work designed to stir interest in a reader and encourage them to continue reading to the end of the article or story. In other words, the hook catches a reader’s attention much like a hook on the end of a fishing line catches a fish with bait. 

Let’s continue this analogy of the fishing hook. You need to bait your hook with a tasty worm or a flashy lure to catch a fish. Writers bait their hooks using techniques as tempting to a reader’s interest as a fat worm is to bass or catfish. These hook techniques include posing an intriguing question or stating a frightening statistic. We’ll talk about all of these techniques later in the article. 

Definition of a Hook:

A hook in writing is a sentence or group of sentences that capture the reader’s attention and interest. It is generally the opening component of an essay, article, or story. It is meant to entice readers so that they will want to keep reading.

The 10 types of hooks

Rhetorical Questions 

A rhetorical question is a question that is asked to make a point rather than to get an answer. Rhetorical questions are often used in speeches and essays, where they are used to engage the audience or emphasize a point. For this reason, rhetorical questions can make an excellent hook. With a rhetorical question hook, a writer can: 

• elicit a particular response from the reader or listener 
• create an emotional reaction 
• emphasize a point 
• make an argument more persuasive 
• engage the reader or listener’s attention 
• generate interest in a topic 

For example, a speaker might ask, “How many of you have ever felt like you didn’t belong?” This is a rhetorical question. The speaker already knows the answer and is not looking for a response from the audience. 

Instead, the question is meant to make the audience stop and think about their own experience. In addition to being used for emphasis, rhetorical questions can create suspense or build tension. For instance, a writer might use a rhetorical question at the end of a chapter to leave readers wondering what will happen next. Whether they create emphasis or suspense, rhetorical questions can be a powerful tool for writers and speakers.

Startling Statistics

By sharing shocking or unexpected data, you can grab your audience’s attention and make them more likely to listen to what you have to say. Whether you’re talking about the scope of a problem or the success of a solution, statistics can help you generate interest and hold your audience’s attention. Here are a few examples of starling statistics from the website  bestlifeonline.com: 

• The average drunk driver drives under the influence more than 80 times before being arrested the first time.  Source:  Centers for Disease Control and Prevention . 
• More than 36 million U.S. adults cannot read above a third-grade level.  Source: ProLiteracy. 
• And more than half a million people in America experience homelessness a night.   Source: U.S Department Of Housing and Urban Development . 

Just be sure that the statistics you use are reliable and from a reputable source. Otherwise, you risk losing credibility with your audience. Using false or unreliable statistics can cause your readers to become skeptical or even hostile. 

For example, a  recent Gallup poll found that only 36% of Americans trust the media . Using statistics from the media in a speech can alienate much of the audience. It’s essential to be careful when using statistics in writing, as they can easily make or break an argument.

Used effectively, however, statistics can be a powerful tool for making your case and getting people to pay attention.

Famous or Inspiring Quotes

The most challenging task for any writer is capturing a concept or idea with the perfect combination of words. Luckily, better writers have come before us; we can borrow their words when we find our own lacking. These quotes can provide both inspiration and comfort, and they can also help us to understand our own thoughts and feelings better. Using quotations in your hook can be an excellent way to connect with your audience and add depth to your work.

Here are a few resources where you can find the perfect quote for your next essay or speech: 

• BrainyQuote:  separates quotes into several functional categories. 
• QuotesonDesign:  generates random inspirational quotes with the click of your mouse. 
• Thinkexist:  a searchable database of quotes based on topic, author, or keyword. 
• Goodreads:  Goodreads is one of the best resources for quotes from famous authors. 
• QuoteLand:  another searchable database with the added benefit of live discussion boards. 
• Wikiquote:  a free online compendium of sourced quotes that links to Wikipedia for further information. 
• Quotery:  search for specific quotes or explore random quotes by topic.  

Paint a Picture 

Engage your readers’ imagination with this hook by painting a picture in their minds. This technique works well when you’re writing a personal narrative or other non-fiction narratives. Take the highest moment of tension in your story, the climax, and describe it by appealing to all five senses.

However, what you don’t want to do is explicitly tell your reader what’s happening or the outcome of the event. Instead, you use foreshadowing and a bit of  non-linear storytelling  to give your reader an enticing hint at what is coming in your text. 

To use this hook technique, take the highest point of tension in your text and describe it using as much sensory detail as possible. 

What does the climax of your story: 

• Smell like?
• Taste like?
• Sound like?

You may not want to use all five senses; in fact, it is better not to give your reader enough detail and let their imagination do the rest. 

Tell a Story 

A good story can hook readers in and keep them engaged from start to finish. A story can provide insight into the human experience, whether it be humorous, heartwarming, or even tragic. When used as a hook in writing, a story can help set the tone and give readers a glimpse into what is to come. 

Done poorly, however, a story can be dry and dull, quickly losing the interest of even the most dedicated reader. As such, it is crucial to strike the right balance when writing a story as a hook. Whether personal or fictional, choose a story that is interesting and engaging and will give readers a reason to stick around until the end.

Extreme Statements 

Extreme statements are one type of hook that can be used effectively to engage readers. By making a bold claim or assertion, writers can pique readers’ curiosity and prompt them to want to know more. For example, imagine reading the following opening sentence:

“By 2050, the world’s population will reach 9 billion, and we will not have enough food to feed half of this number.” 

This statement is shocking and provocative. It immediately raises questions in readers’ minds, like “How did the author come up with this number?” and “What consequences will this have for the planet?” By starting with an extreme statement, writers can set the stage for an informative and engaging piece.

Tell a Joke

Although the folly of many a Best Man, a good joke can be a great way to start a piece of writing. Not only does it grab the reader’s attention, but it also sets the tone for the rest of the article. When used effectively, a joke can help to establish a rapport with the reader and create a sense of intimacy. A joke, done poorly, can come across as forced or tacky.

The key is to choose a joke that is relevant to the topic at hand, and that will resonate with the audience. When in doubt, it is always best to err on the side of caution and avoid alienating your reader with an off-color joke. With a little effort, you can use humor to your advantage and hook your reader from the very first sentence.

Evoke a Feeling/Emotion 

One way to hook a reader is to evoke an emotion in your readers. Whether you are writing about a personal experience or trying to raise awareness about an important issue, if you can connect with your readers emotionally, you will be more likely to engage them in your writing. 

To do this, you must be clear about what emotion you want to evoke and how you plan to do it. Once you have a plan, try to be concise and transparent in your writing. Remember, the goal is not to overwhelm your readers with emotions but to give them a taste of what you are talking about so that they will want to continue reading.

Personal Stories

A personal story can be a powerful way to hook readers and keep them engaged. By sharing something from your own life, you can provide a relatable and authentic perspective that helps to connect with your audience. 

Whether you’re writing about your struggles or triumphs, sharing a personal story can help to create a strong emotional response in your readers. In addition, personal stories can also be used to illustrate more significant points or themes. 

By sharing a specific example, you can make abstract concepts more concrete and accessible for your readers. Whether you’re writing an essay, memoir, or blog post, incorporating a personal story can effectively engage your audience and communicate your message.

Use a Metaphor or Analogy

When writing, a metaphor can help explain an idea or concept. Using an analogy, you can give your reader a frame of reference that they can understand. For example, if you were trying to explain what it feels like to be in love, you could say it is like this:

 “A rose’s beauty draws you in, but be careful its thorns can prick.” 

Using this metaphor, you can give your reader a way to understand the experience of being in love: beautiful and painful. 

Analogies can also be used to make complex ideas more understandable. For instance, if you were trying to explain quantum mechanics, you could say it is:

“Like trying to see in the dark: we know something is there, but we can’t see it.” 

By providing this analogy, you can give your reader a way to visualize what quantum mechanics is and how it works. In both cases, using a metaphor or analogy can help make your writing more engaging and understandable.

How to write a hook sentence in six steps 

Step 1: Choose the correct technique for your hook.

First, you need to decide what kind of hook you will write. This choice has everything to do with the tone and genre of your writing. For instance, you probably want to avoid using a joke hook in a scholarly paper. On the flip side, a startling statistic wouldn’t make sense to open a wedding speech.

Step 2: Make sure it’s in the right place. 

A hook is meant to grab your readers’ attention and compel them to read the rest of your text. So, the hook should be at the beginning of your writing, with nothing else preceding it. 

Ok, the title will come before your hook. However, with the rise of clickbait, titles have become hooks in their own right. Start with your hook, no exceptions! 

Step 3: Write a hook that is the correct length. 

Hooks are proportional to the length of text you’re writing. So, a twenty-paragraph article for a magazine or newspaper may have a hook one or two paragraphs long. However, if you’re writing a four or five-paragraph essay for your high school theme paper, your hook will only last a sentence, maybe two. 

What you don’t want is a two-paragraph long hook in five paragraph essay. The best hook is a short one that is to the point. 

Step 4: Set the tone .

A good hook can also help set the tone for your writing. If you’re writing something lighthearted and funny, your hook should reflect that. On the other hand, if you’re writing something more serious, ensure your hook is also appropriately toned.

Step 5: Know your audience .

It’s important to know who you’re writing for when crafting your hook. What will resonate with your audience? What will grab their attention? Keep your audience in mind as you write so you can tailor your hook accordingly.

Step 6: Transition into the purpose of your writing.   

What comes after you hook? Your thesis! Once you’ve hooked your reader, it’s essential to tell them, in a short thesis statement, what the purpose of your text is. Refrain from making sure readers guess what the main idea of your essay is. Tell them what you’re going to tell them. A good thesis statement will focus your writing and keep your readers engaged. 

Hook examples:

Dr. Martin Luther King- I Have a Dream

Five score years ago,  a great American , in whose symbolic shadow we stand today, signed the  Emancipation Proclamation . This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.

In the opening lines of his famed speech, King alludes to another famous speech- Abraham Lincoln’s Gettysburg Address. By referencing a speech made in the aftermath of the bloodiest battle of the American Civil War, King reminds his audience of the sacrifices made in the long struggle for equality and civil rights. 

Sojourner Truth- Ain’t I A Woman?

Well children … Well there is so much racket there must be something out of kilter. I think that betwixt the Negroes of the South and the women at the North all talking about rights these white men going to be in a fix pretty soon.

Sojourner Truth famously improvised her speech, Ain’t I A Woman. She opens with a bit of humor and sets the tone for her straightforward yet powerful words. 

Carl Sagen- Pale Blue Dot

Look again at that dot. That’s here. That’s home. That’s us. On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives.

Sagen reminds his readers of the startlingly insignificant reality of our world when contrasted to the vast universe. 

Amanda Gorman- The Hill We Climb

When day comes we ask ourselves, where can we find light in this never-ending shade?

With the opening lines of her poem, Gorman creates a beautiful metaphor comparing a transition during political and social upheaval to the dawn of a new day. 

Jamie Oliver- Teach Every Child About Food

Sadly, in the next 18 minutes… four Americans that are alive will be dead from the food that they eat.

This fact is shocking and focuses the audience’s attention on Oliver’s subject- the obesity epidemic in America. 

The bottom line on hooks- make it short, memorable, and if you can’t think of anything… use a quote. That’s all on hooks for now, but if you liked this article, and found it helpful, do us a favor and share it! 

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"Be a voice not an echo." - Albert Einstein

How to Hook Your Audience with a Great Opener

Want to grab listeners' attention and engagement immediately? Here's how to hook your audience with a great opener!

"I speak to you for the first time as Prime Minister in a solemn hour for the life of our country, of our empire, of our allies, and, above all, of the cause of Freedom."

That's Winston Churchill, in his first broadcast speech as Prime Minister on May 19, 1940. Most of us don't have a topic as momentous as the "tremendous battle raging in France and Flanders" [i] to speak about—or a talent as great as Churchill's. But we have just as much need to hook our audiences at the start of our speeches and presentations.

Do you know the best practices for high-impact speaking? Discover how to motivate, inspire, and activate people! Get my Free Guide , "Six Rules of Effective Public Speaking."

So how are you doing in this department? It's not going too far to say that the success of your talk depends upon your getting listeners to get engaged and stay that way . That's what a speech "hook" or "grabber" is designed to do. 

What Is a Speech Hook and How Does It Work?

A hook or grabber is the part of your presentation that compels an audience to sit up and pay attention. It should come at the beginning of your talk, where it can do the most good. Audiences have a lot on their minds as they prepare to listen to your remarks. They might in fact be attending a number of presentations that week. So you need to let them know right away that you're the speaker who is going to be interesting .

Once engaged, listeners will stay with you. That is, as long as the body of your speech doesn't fail to live up to expectations. But it's that hook that gets everything started.

Doesn't that sound like a formula for speaking success? To get there, see my 12 foolproof ways to grab an audience . It's all about knowing how to start a speech.

An Effective vs. Ineffective Opening

To grasp the difference between an opening that hooks and one that lets your listeners slip away, consider the following two speech openings. They're both from TED talks, and both are delivered by scientists. Which one grabs your attention?

(A) "We're going to go on a dive to the deep sea." [ii]

(B) "I study ants . . . in the desert, in the tropical forest, in my kitchen, and in the hills around Silicon Valley, where I live." [iii]

I'll bet it's the first one. Who wouldn't want to go on a virtual dive with oceanographer David Gallo to explore the ocean depths (choice A)? It's nice that biologist Deborah Gordon studies ants (choice B). But it doesn't sound compelling.

In fact her topic—the link between ants, the human brain, and cancer—is fascinating. But her opening keeps her speech firmly tied to the earth. Like every speech, however, it needs to get airborne right off the launch pad.

You Can Be Creative, Can't You?

So how can you make that happen in your own speeches and presentations? Here are what I believe are the four key elements of a successful speech hook, along with speech introduction examples. Keep in mind, they should occur as early in your speech as possible, so you tap into the critical first 60 seconds of a speech . What then does a good speech hook do?

(1) It resonates with the audience.

If your topic happens to be of general interest to everyone, this requirement should be easy. Sir Ken Robinson ,  for instance, pulls it off in just  nine seconds  in his TED talk, "Do Schools Kill Creativity?" Here's his opening, referring to the previous speakers at the event: "It's been great, hasn't it? I've been blown away by the whole thing. In fact . . . I'm leaving." [iv] Humor done well is always a winner. Equally successful is an opening that has special relevance to listeners (rather than being a topic that anyone can relate to). If you know your industry and your audience, you should be able to come up with a hook that absolutely resonates in this way.

(2) It surprises them.

Have you ever sighed resignedly because a speaker began, "My topic today is . . . " How differently we react when he or she approaches us from an unexpected direction! That speaker may elicit delight rather than heavy eyelids. Here is someone who does that: Gavin Pretor-Pinney in his TED Talk. He starts out: "Clouds ... have you ever noticed how much people moan about them?" [v] If I mention the talk is titled "Cloudy with a Chance of Joy," you'll understand his surprising yet logical choice of an opening.

(3) It's concise.

You want impact. You may tell a great story , but its effect will evaporate if it goes on too long. Always consider the total time you have and craft an opening that helps balance the talk as a whole. Mark Twain once began a speech following a toast to the New England weather by saying, "I reverently believe that the Maker who made us all makes everything in New England but the weather." [vi] (I bet that opening surprised his listeners, too.)

(4) It taps into something larger than your topic.

Remember, your topic is only your doorway to a place where you help change the world of your listeners. No speaker understood this better than President John F. Kennedy in 1961, when he said in the opening of his inaugural speech: "We observe today not a victory of party, but a celebration of freedom." [vii]  

And here's the unmatched simplicity and understatement (and mischief) of Sojourner Truth's opening in her 1851 speech on women's rights, "Ain't I a Woman," which reflects on that issue as well as the other great one of the day: slavery.

"Well, children, where there is so much racket there must be something out of kilter." [viii]

Resonant, surprising, concise, and connected with a much larger issue. Take away that lesson to help change your own world—one speech, and one speech hook, at a time.

This article was originally published in 2016. It is updated here. 

You should follow me on Twitter   here .  

[i] http://www.winstonchurchill.org/learn/speeches/speeches-of-winston-churchill/91-be-ye-men-of-valour

[ii] http://www.ted.com/talks/david_gallo_shows_underwater_astonishments 

[iii] http://www.ted.com/talks/deborah_gordon_what_ants_teach_us_about_the_brain_cancer_and_the_internet#t-11094

  [iv] http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity#t-12634 

[v] http://www.ted.com/talks/gavin_pretor_pinney_cloudy_with_a_chance_of_joy 

[vi] http://www.gutenberg.org/files/3188/3188-h/3188-h.htm#link2H_4_0012 

[vii] https://www.youtube.com/watch?v=PEC1C4p0k3E 

[viii] http://www.fordham.edu/halsall/mod/sojtruth-woman.asp

Tags: speeches , how to open a presentation , how to begin a presentation , how to start a speech , speech format , how to open a speech , how to organize a presentation , speech hook , how to organize a speech , how to start a presentation , speech hooks , speech grabbers , how to begin a speech , speech introduction examples

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15 Powerful Speech Opening Lines (And How to Create Your Own)

Hrideep barot.

• Public Speaking , Speech Writing

Powerful speech opening lines set the tone and mood of your speech. It’s what grips the audience to want to know more about the rest of your talk.

The first few seconds are critical. It’s when you have maximum attention of the audience. And you must capitalize on that!

Instead of starting off with something plain and obvious such as a ‘Thank you’ or ‘Good Morning’, there’s so much more you can do for a powerful speech opening (here’s a great article we wrote a while ago on how you should NOT start your speech ).

To help you with this, I’ve compiled some of my favourite openings from various speakers. These speakers have gone on to deliver TED talks , win international Toastmaster competitions or are just noteworthy people who have mastered the art of communication.

After each speaker’s opening line, I have added how you can include their style of opening into your own speech. Understanding how these great speakers do it will certainly give you an idea to create your own speech opening line which will grip the audience from the outset!

Alright! Let’s dive into the 15 powerful speech openings…

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1. Ric Elias

Opening: “Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well I had a unique seat that day. I was sitting in 1D.”

How to use the power of imagination to open your speech?

Putting your audience in a state of imagination can work extremely well to captivate them for the remainder of your talk.

It really helps to bring your audience in a certain mood that preps them for what’s about to come next. Speakers have used this with high effectiveness by transporting their audience into an imaginary land to help prove their point.

When Ric Elias opened his speech, the detail he used (3000 ft, sound of the engine going clack-clack-clack) made me feel that I too was in the plane. He was trying to make the audience experience what he was feeling – and, at least in my opinion, he did.

When using the imagination opening for speeches, the key is – detail. While we want the audience to wander into imagination, we want them to wander off to the image that we want to create for them. So, detail out your scenario if you’re going to use this technique.

Make your audience feel like they too are in the same circumstance as you were when you were in that particular situation.

2. Barack Obama

Opening: “You can’t say it, but you know it’s true.”

3. Seth MacFarlane

Opening: “There’s nowhere I would rather be on a day like this than around all this electoral equipment.” (It was raining)

How to use humour to open your speech?

When you use humour in a manner that suits your personality, it can set you up for a great speech. Why? Because getting a laugh in the first 30 seconds or so is a great way to quickly get the audience to like you.

And when they like you, they are much more likely to listen to and believe in your ideas.

Obama effortlessly uses his opening line to entice laughter among the audience. He brilliantly used the setting (the context of Trump becoming President) and said a line that completely matched his style of speaking.

Saying a joke without really saying a joke and getting people to laugh requires you to be completely comfortable in your own skin. And that’s not easy for many people (me being one of them).

If the joke doesn’t land as expected, it could lead to a rocky start.

Keep in mind the following when attempting to deliver a funny introduction:

• Know your audience: Make sure your audience gets the context of the joke (if it’s an inside joke among the members you’re speaking to, that’s even better!). You can read this article we wrote where we give you tips on how you can actually get to know your audience better to ensure maximum impact with your speech openings
• The joke should suit your natural personality. Don’t make it look forced or it won’t elicit the desired response
• Test the opening out on a few people who match your real audience. Analyze their response and tweak the joke accordingly if necessary
• Starting your speech with humour means your setting the tone of your speech. It would make sense to have a few more jokes sprinkled around the rest of the speech as well as the audience might be expecting the same from you

4. Mohammed Qahtani

Opening: Puts a cigarette on his lips, lights a lighter, stops just before lighting the cigarette. Looks at audience, “What?”

5. Darren Tay

Opening: Puts a white pair of briefs over his pants.

How to use props to begin your speech?

The reason props work so well in a talk is because in most cases the audience is not expecting anything more than just talking. So when a speaker pulls out an object that is unusual, everyone’s attention goes right to it.

It makes you wonder why that prop is being used in this particular speech.

The key word here is unusual . To grip the audience’s attention at the beginning of the speech, the prop being used should be something that the audience would never expect. Otherwise, it just becomes something that is common. And common = boring!

What Mohammed Qahtani and Darren Tay did superbly well in their talks was that they used props that nobody expected them to.

By pulling out a cigarette and lighter or a white pair of underwear, the audience can’t help but be gripped by what the speaker is about to do next. And that makes for a powerful speech opening.

6. Simon Sinek

Opening: “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions?”

7. Julian Treasure

Opening: “The human voice. It’s the instrument we all play. It’s the most powerful sound in the world. Probably the only one that can start a war or say “I love you.” And yet many people have the experience that when they speak people don’t listen to them. Why is that? How can we speak powerfully to make change in the world?”

How to use questions to open a speech?

I use this method often. Starting off with a question is the simplest way to start your speech in a manner that immediately engages the audience.

But we should keep our questions compelling as opposed to something that is fairly obvious.

I’ve heard many speakers start their speeches with questions like “How many of us want to be successful?”

No one is going to say ‘no’ to that and frankly, I just feel silly raising my hand at such questions.

Simon Sinek and Jullian Treasure used questions in a manner that really made the audience think and make them curious to find out what the answer to that question is.

What Jullian Treasure did even better was the use of a few statements which built up to his question. This made the question even more compelling and set the theme for what the rest of his talk would be about.

So think of what question you can ask in your speech that will:

• Set the theme for the remainder of your speech
• Not be something that is fairly obvious
• Be compelling enough so that the audience will actually want to know what the answer to that question will be

8. Aaron Beverley

Opening: Long pause (after an absurdly long introduction of a 57-word speech title). “Be honest. You enjoyed that, didn’t you?”

How to use silence for speech openings?

The reason this speech opening stands out is because of the fact that the title itself is 57 words long. The audience was already hilariously intrigued by what was going to come next.

But what’s so gripping here is the way Aaron holds the crowd’s suspense by…doing nothing. For about 10 to 12 seconds he did nothing but stand and look at the audience. Everyone quietened down. He then broke this silence by a humorous remark that brought the audience laughing down again.

When going on to open your speech, besides focusing on building a killer opening sentence, how about just being silent?

It’s important to keep in mind that the point of having a strong opening is so that the audience’s attention is all on you and are intrigued enough to want to listen to the rest of your speech.

Silence is a great way to do that. When you get on the stage, just pause for a few seconds (about 3 to 5 seconds) and just look at the crowd. Let the audience and yourself settle in to the fact that the spotlight is now on you.

I can’t put my finger on it, but there is something about starting the speech off with a pure pause that just makes the beginning so much more powerful. It adds credibility to you as a speaker as well, making you look more comfortable and confident on stage. 

If you want to know more about the power of pausing in public speaking , check out this post we wrote. It will give you a deeper insight into the importance of pausing and how you can harness it for your own speeches. You can also check out this video to know more about Pausing for Public Speaking:

9. Dan Pink

Opening: “I need to make a confession at the outset here. Little over 20 years ago, I did something that I regret. Something that I’m not particularly proud of. Something that in many ways I wish no one would ever know but that here I feel kind of obliged to reveal.”

10. Kelly McGonigal

Opening: “I have a confession to make. But first I want you to make a little confession to me.”

How to use a build-up to open your speech?

When there are so many amazing ways to start a speech and grip an audience from the outset, why would you ever choose to begin your speech with a ‘Good morning?’.

That’s what I love about build-ups. They set the mood for something awesome that’s about to come in that the audience will feel like they just have to know about.

Instead of starting a speech as it is, see if you can add some build-up to your beginning itself. For instance, in Kelly McGonigal’s speech, she could have started off with the question of stress itself (which she eventually moves on to in her speech). It’s not a bad way to start the speech.

But by adding the statement of “I have a confession to make” and then not revealing the confession for a little bit, the audience is gripped to know what she’s about to do next and find out what indeed is her confession.

11. Tim Urban

Opening: “So in college, I was a government major. Which means that I had to write a lot of papers. Now when a normal student writes a paper, they might spread the work out a little like this.”

12. Scott Dinsmore

Opening: “8 years ago, I got the worst career advice of my life.”

How to use storytelling as a speech opening?

“The most powerful person in the world is the storyteller.” Steve Jobs

Storytelling is the foundation of good speeches. Starting your speech with a story is a great way to grip the audience’s attention. It makes them yearn to want to know how the rest of the story is going to pan out.

Tim Urban starts off his speech with a story dating back to his college days. His use of slides is masterful and something we all can learn from. But while his story sounds simple, it does the job of intriguing the audience to want to know more.

As soon as I heard the opening lines, I thought to myself “If normal students write their paper in a certain manner, how does Tim write his papers?”

Combine such a simple yet intriguing opening with comedic slides, and you’ve got yourself a pretty gripping speech.

Scott Dismore’s statement has a similar impact. However, just a side note, Scott Dismore actually started his speech with “Wow, what an honour.”

I would advise to not start your talk with something such as that. It’s way too common and does not do the job an opening must, which is to grip your audience and set the tone for what’s coming.

13. Larry Smith

Opening: “I want to discuss with you this afternoon why you’re going to fail to have a great career.”

14. Jane McGonigal

Opening: “You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.”

How to use provocative statements to start your speech?

Making a provocative statement creates a keen desire among the audience to want to know more about what you have to say. It immediately brings everyone into attention.

Larry Smith did just that by making his opening statement surprising, lightly humorous, and above all – fearful. These elements lead to an opening statement which creates so much curiosity among the audience that they need to know how your speech pans out.

This one time, I remember seeing a speaker start a speech with, “Last week, my best friend committed suicide.” The entire crowd was gripped. Everyone could feel the tension in the room.

They were just waiting for the speaker to continue to know where this speech will go.

That’s what a hard-hitting statement does, it intrigues your audience so much that they can’t wait to hear more! Just a tip, if you do start off with a provocative, hard-hitting statement, make sure you pause for a moment after saying it.

Silence after an impactful statement will allow your message to really sink in with the audience.

Related article: 5 Ways to Grab Your Audience’s Attention When You’re Losing it!

15. Ramona J Smith

Opening: In a boxing stance, “Life would sometimes feel like a fight. The punches, jabs and hooks will come in the form of challenges, obstacles and failures. Yet if you stay in the ring and learn from those past fights, at the end of each round, you’ll be still standing.”

How to use your full body to grip the audience at the beginning of your speech?

In a talk, the audience is expecting you to do just that – talk. But when you enter the stage and start putting your full body into use in a way that the audience does not expect, it grabs their attention.

Body language is critical when it comes to public speaking. Hand gestures, stage movement, facial expressions are all things that need to be paid attention to while you’re speaking on stage. But that’s not I’m talking about here.

Here, I’m referring to a unique use of the body that grips the audience, like how Ramona did. By using her body to get into a boxing stance, imitating punches, jabs and hooks with her arms while talking – that’s what got the audience’s attention.

The reason I say this is so powerful is because if you take Ramona’s speech and remove the body usage from her opening, the entire magic of the opening falls flat.

While the content is definitely strong, without those movements, she would not have captured the audience’s attention as beautifully as she did with the use of her body.

So if you have a speech opening that seems slightly dull, see if you can add some body movement to it.

If your speech starts with a story of someone running, actually act out the running. If your speech starts with a story of someone reading, actually act out the reading.

It will make your speech opening that much more impactful.

Related article: 5 Body Language Tips to Command the Stage

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Final Words

So there it is! 15 speech openings from some of my favourite speeches. Hopefully, these will act as a guide for you to create your own opening which is super impactful and sets you off on the path to becoming a powerful public speaker!

But remember, while a speech opening is super important, it’s just part of an overall structure.

If you’re serious about not just creating a great speech opening but to improve your public speaking at an overall level, I would highly recommend you to check out this course: Acumen Presents: Chris Anderson on Public Speaking on Udemy. Not only does it have specific lectures on starting and ending a speech, but it also offers an in-depth guide into all the nuances of public speaking. 

Being the founder of TED Talks, Chris Anderson provides numerous examples of the best TED speakers to give us a very practical way of overcoming stage fear and delivering a speech that people will remember. His course has helped me personally and I would definitely recommend it to anyone looking to learn public speaking. 

No one is ever “done” learning public speaking. It’s a continuous process and you can always get better. Keep learning, keep conquering and keep being awesome!

Lastly, if you want to know how you should NOT open your speech, we’ve got a video for you:

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How to Write a Speech: Top Tips

Ashleigh Ferguson

Table of Contents

9 engaging speech writing tips, what are the different speech types , how to find help writing a speech.

A great speech is impactful and engaging. It should eloquently and clearly express your ideas.

Whatever the topic, a good speech should showcase your authority on a topic and demonstrate excellent communication and leadership skills.

Many people don't know how to write a speech, so the process seems daunting. But there are a few best practices and tips that can make the writing process easier.

In this article, we’ll discuss some best practices to help you write an effective speech that engages and captures your audience.

Public speaking can be nerve-racking. However, having a well-written speech can decrease some of that anxiety.

Even if you’ve never written a speech before, there are still best practices you can follow. 

An engaging speech should be clear, to the point, and follow a logical order. But how do you ensure your speech follows these criteria? Follow these nine engaging speech writing tips.

Know Your Audience

Analyze your target audience to improve the effectiveness of your speech because different audiences will have different expectations. 

Consider your audience’s age, level of understanding, attitudes, and what they expect to take away from your speech, then tailor your message accordingly. 

For example, if your audience members are teenagers, it’s unlikely that references to the ’70s will be effective.

Start With a Clear Purpose

Decide on the main point of your speech, and make sure all your content supports that point. Choose a topic that fits the following criteria:

A topic that is relevant to your audience

A topic you’re excited about

A topic you have reasonable knowledge about

Organize Your Ideas 

Use a speech outline to organize your thoughts and ideas logically. 

Identify the introduction, body, and conclusion of your speech to help you stay focused and make your speech easier to follow.

Use Strong, Clear Language

Choose your words carefully, and use simple language that is easy to understand. Avoid jargon or technical terms that your audience may not be familiar with. 

Again, your word choice will depend on your audience. For example, you’ll want to steer clear of slang when speaking to an older, conservative crowd.

Use Transitions

Speech transitions are words and phrases that allow you to move smoothly from one point to another. Use transitional words and phrases like “besides” to help your audience follow your thought process and understand how your points are connected.

Add Variety to Speech

A speech that is monotonous or lacks variety may cause your audience to lose interest. 

Including a variety of elements in your speech, such as anecdotes, examples, and visual aids, can help keep your audience engaged and interested. 

Practice, Practice, Practice

Practice your speech out loud to ensure it flows well and you’re comfortable with the material. Read your speech in front of the mirror or before someone you trust to give you critical feedback. Note the points for improvement, and incorporate them into how you deliver your speech.

End With a Strong Conclusion

How would you like to leave your audience members: inspired, informed, or mesmerized? Aim to end your speech on a high note. Summarize your main points, and leave your audience with a memorable takeaway.

Edit and Revise

Proofread and revise your speech to ensure it’s well written and error free. Use a grammar checker, such as ProWritingAid, to correct any grammar issues. You’ll also get suggestions on how to improve your sentence structures and transitions.

How to Write a Good Speech Introduction

The introduction can make or break your speech. It’s where you grab your audience’s attention to keep them engaged and state the purpose of your speech. 

An introduction also gives you the opportunity to establish your credibility. You should aim to give your audience a reason to listen to the rest of the speech rather than tuning out.

Here are some tips on how to create a positive first impression.

Start With a Hook

Begin your introduction with a hook that will grab your audience’s attention and make them want to listen. There are several options for a hook:

A statistic

A personal anecdote

Reference to a current or historical event

When thinking of an attention grabber, consider how appropriate and relevant it is to your audience and the purpose of the speech. For example, if you’re giving a speech to an older audience, you can make a historical reference that they can easily relate to.

Provide Context

Provide context by giving your audience some background information about the topic of your speech. This will help them understand the importance of what you are talking about and why they should care.

State Your Thesis

Clearly and concisely state the main point or purpose of your speech. Your thesis should be easy to follow and clearly outline the main argument and your stance. This will give your audience a clear understanding of what they can expect to learn from your presentation.

Preview Your Main Points

Give your audience a sense of the structure of your speech by briefly outlining the key points or arguments you will be making. They’ll know what to expect, and your speech will be easier to follow. 

Keep It Short

Your introduction should be concise and to the point, so don’t spend too much time on it. It’s important to keep your speech brief, and avoid including unnecessary or unrelated information. 

The goal is to engage and interest your audience, not bore them, so aim for a few well-chosen words rather than a lengthy introduction. Aim for your introduction to be about 10-15% of the total length of your speech.

A speech is just like any other piece of writing. You’ll need to identify your purpose, audience, and intention and then write accordingly. There are many types of speeches, and each type has its own expectations.

Let’s look at some of the most popular speeches and how to write them.

How to Write a Short Speech

Short speeches may be the most tedious to write because of how condensed and concise the information has to be. However, if you ever have to give a farewell, birthday tribute, or just a quick welcome, there are still some tips available to make your speech great.

Start by identifying your topic, title, and the purpose of your speech, which will set the foundation of your outline. Then, determine the main points of your speech; keep it short with two to three points. Remember, a short speech is typically less than ten minutes long, so keep your points concise and to the point.

Since you have limited time to make the most impact, incorporate powerful words or other engaging elements. For example, you could throw out a thought-provoking question or anecdote, which will grab your audience’s attention and keep them engaged.

Finally, once you’ve written your speech, review it for brevity and clarity. 

Be confident about grammar

Check every email, essay, or story for grammar mistakes. Fix them before you press send.

How to Write a Presentation Speech

A presentation speech is used to inform, persuade, explain, or demonstrate a particular topic.

Presentation speeches are well structured and follow a logical flow. They have an introduction, body, and conclusion. Use transition words and phrases to help your speech flow smoothly and prevent it from appearing disjointed.

You can use ProWritingAid to organize your speech and make it even clearer. ProWritingAid’s transition report will show you whether you’re using transitions effectively in your speech.

How to Write a Debate Speech

A debate is a formal argument on a particular topic. Debate speeches are persuasive since the aim is to convince the audience to agree with a stance.

Like most other speeches, a debate speech also follows the introduction, body, conclusion outline. This format helps the audience follow the speaker’s point in a linear and logical way.

When writing your introduction, clarify your stance so it’s clear to the audience. Anyone reading or listening to your speech shouldn’t have any doubt about your position on the topic. Take some time to prepare a solid opener, which can be an interesting fact, a personal story, or even a powerful quote.

The introduction also gives you the opportunity to explain terms your audience will need to understand throughout the speech. You should also provide an overview of your main points, but don’t spend long divulging too much.

Each body paragraph should cover a main point, whether that’s a key idea or a main claim, and each paragraph should begin with a topic sentence. The topic sentence is an initial sentence that summarizes the idea being presented. 

Your conclusion should be a simple and clear reiteration of the points you made in the thesis statement and body paragraphs. Add an attention-grabbing element to leave a lasting impression on your audience.

Remember to use strong and emotive language throughout your speech, which makes it more likely for your audience to feel emotionally connected to your stance.

Always use transition words and phrases to maintain a logical flow between your arguments. Finally, edit and proofread your work for any potential grammar, punctuation, or spelling mistakes.

How to Write an Elevator Speech

An elevator speech is a brief speech that’s used to pitch a product, service, expertise, or credentials.

You have 30–60 seconds to persuade someone to act how you’d like: the same time as a quick elevator ride.

An effective elevator speech should contain an introduction, a clear value proposition, and a strong conclusion. 

Your introduction should be polite and clear. Briefly explain who you are, what you do, and what you are offering. For example, if you’re pitching your expertise, condense your background into two sentences. Include things that will make your audience remember you.

End your speech with what you want to achieve. What are you trying to accomplish with this speech? Perhaps it’s a job opportunity, a follow-up meeting, or an internship.

Once you’ve written your speech, be sure to revise it for brevity. Then practice and record yourself to ensure you don’t go over the time limit.

Writing a good speech takes time, but these tips are a good start to improving your speech-writing process. If you encounter writer’s block, look up popular speeches for inspiration. Ask someone you trust to give you feedback once you’ve written your speech.

Finally, while ProWritingAid can’t write your speech for you, it can help you write in a cohesive and logical manner. It highlights any grammar, spelling, and punctuation issues. It also shows you suggestions on how to improve your sentence structure, transition, pacing, and readability, so your next speech can be impactful and memorable.

Ashleigh Ferguson is a Copywriter on the ProWritingAid Team. With an affinity for learning new things, you can always count on her to know some random fact. She’s a self-proclaimed ‘Fix-it Felix’ and a newly minted ‘candle lady’.

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How to write a speech that your audience remembers

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Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
• How to Write a Persuasive Essay
• 5 Tips on How to Write a Speech Essay
• Tips on How to Write an Argumentative Essay
• Writing an Opinion Essay
• How To Write an Essay
• 5 Steps to Writing a Position Paper
• How to Structure an Essay
• Ethos, Logos, Pathos for Persuasion
• What Is Expository Writing?
• Audience Analysis in Speech and Composition
• Definition and Examples of Analysis in Composition
• 100 Persuasive Speech Topics for Students
• What an Essay Is and How to Write One
• How to Write a Good Thesis Statement
• How to Write a Graduation Speech as Valedictorian
• How to Write a Letter of Complaint

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Curated For You

Related content, 12 ways to hook an audience in 30 seconds.

Published: October 26, 2021

Updated: October 26, 2021

Do you want to grab your audience's attention from the first sentence? Here's a compilation of great ideas with examples and tips on how to write a good hook.

"When you advertise fire-extinguishers, open with the fire," says advertising executive  David Ogilvy . You have only 30 seconds in a TV commercial to grab viewers' attention. The same applies to a presentation. Knowing how to hook your audience in the first 30 seconds of your talk is crucial. This is the time your listeners form an impression of you and of what's to follow. The success of your talk depends upon grabbing your listeners’ attention and keeping them engaged. 

What is a speech hook and how does it work?

A hook is a presentation-opening tactic that immediately captures your audience’s imagination. As the word implies, it’s like a worm on a fishing hook that attracts a fish. A hook instantly engages your audience so that they want to listen to what you have to say.

Your hook must come at the start of your talk. First impressions count. Like a fine thoroughbred, you need to start strong out of the gate. Instead, many presenters are more like old, tired workhorses—they start weak by wasting those first precious seconds with platitudes and pleasantries.  Brain research  shows that we don't pay attention to boring things. Surprise your listeners with some creative speech attention grabbers.

How do you make a good hook?

Coming up with hook ideas is not difficult if you follow some basic guidelines on how to make a good hook.

A good hook is brief, catchy, well-rehearsed and pertinent to your topic. In brainstorming examples of hooks, avoid the dry and conventional.

For example, let's say you are  delivering a presentation  on investments. Instead of an obvious and trite question such as "How many of you would be unhappy to hear that your house is worth less than you paid for it?" consider using a catchy or thought-provoking question such as "How many of you thought that your home would be your safest investment?"

12 Killer Hooks to Grab Your Audience's Attention

If you're stuck for ideas on how to start with a hook, check out these 12 examples of hooks that will help you grab your audience's attention—and keep it.

1. Use a contrarian approach.

One of the best attention grabber examples is to make a statement of a universally accepted concept, then go against conventional wisdom by contradicting the statement. For example, a market trader starts by contradicting the commonly held advice of buying low and selling high. He says: "It's wrong. Why? Because buying low typically entails a stock that's going in the opposite direction—down—from the most desired direction—up." This tactic is a provocative attention grabber for speeches and it can help engage the audience right away.

2. Ask a series of rhetorical questions.

One of the most common hook ideas is to start with a rhetorical question. Better still, start with a series of rhetorical questions. An excellent example of this tactic is Simon Sinek's TED  presentation  on how great leaders can inspire action. He begins with: "How do you explain when things don't go as we assumed? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? . . . Why is it that they seem to have something different? Why is it that Martin Luther King led the civil rights movement?" A series of rhetorical questions stimulate the audience's mind as they ponder the answers.

3. Deliver a compelling sound bite.

Top hook ideas include using a catchy phrase or sound bite that perks up the audience.  To create your sound bite, consider your message and package it in a brief and compelling statement. Then explain how it fits into your overall topic or message.

Take inspiration from speakers such as innovation expert  Jeremy Gutsche  who once used this sound bite in a keynote: "Culture eats strategy for breakfast. This is a sign that is on Ford's strategy War Room. And the lesson from it is not how good your PowerPoint slide deck is; what it really boils down to at the end of the day is how ready and willing your organization is to embrace change, try new things and focus on when you find an opportunity."

4. Make a startling assertion.

When you're stumped for ideas on how to make a hook, use a surprising or amazing fact. That's an easy and sure-fire way to gain people's attention. Take the time to research startling statistics that illustrate the seriousness of what you're going to talk about. For example, a presentation about conservancy can start with: "Every second, a slice of rainforest the size of a football field is mowed down. That's over 31 million football fields of rainforest each year."

5. Provide a reference to a historical event. 

Good attention getters for speeches include mentioning a historical event. There are times when the day you present may have some significance in history that can be tied to the subject of your presentation as an opening gambit. You can quickly look up what happened on any day in  Today In Sport  or a more general site such as  This Day In History . You never know what pertinence the day might have that will add some pizzazz to your presentation. It's worth a look.

6. Use the word imagine.

Another effective attention grabber for speeches is the word “imagine.” It invites the audience to create a mental image of something. Ever since John Lennon's famous song, it has become a powerful word with emotional appeal. A good example is Jane Chen's TED  talk . She speaks about a low-cost incubator that can save many lives in underdeveloped countries. Chen opens by saying: “Please close your eyes and open your hands. Now imagine what you could place in your hands, an apple, maybe your wallet. Now open your eyes. What about a life?” She displays a slide with Anne Geddes' image of a tiny baby held in an adult's hands as she says this. Combining a hook with a visual is one of the most engaging speech attention grabbers.

There is power in asking the audience to conjure up their imagination, to play along. You can easily adapt this tactic to any topic where you want the audience to imagine a positive outcome or a vision of a better tomorrow. You can also use this opening gambit to ask the audience to imagine being in someone else's shoes.

7. Add a little show business.

If you’re looking for ideas on how to make a hook that's entertaining, consider the world of movies. Movies occupy a central place in most people's lives and a well-placed, pertinent movie quote at the start of a presentation can perk up your audience. Perhaps you have your own inspirational quote from a favorite film. You can also find some classics here:  The Best Business Wisdom Hidden In Classic Movie Quotes .

8. Arouse curiosity.

Powerful attention grabbers spark people's curiosity. To do this, you can start with a statement designed to arouse interest and make the audience look up and listen to you attentively. Bestselling author Dan Pink does this masterfully in  one  of his talks. He says: "I need to make a confession, at the outset. A little over 20 years ago, I did something that I regret. Something that I am not particularly proud of, something that in many ways I wished no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school." The hook here leads to some self-deprecating humor, which makes it even more effective.

9. Use quotations differently.

Often-used hook ideas involve the use of quotes. While many speakers start with an apt quotation, you can differentiate by stating the quote and adding a twist. For example, "We've all heard that a journey of a thousand miles starts with a single step. But we need to remember that a journey to nowhere also starts with a single step." You can also use a quotation from your own life. For example, in a presentation on price versus quality, I have often used a quote from my grandfather, who used to say: "I am not rich enough to buy cheap."

There are numerous sources for quotations, such as  The Library of Congress , but you might also consider  The Yale Book of Quotations , which brings together over 13,000 quotes. You can also find such resources in app form, including  Famous Quotes  and  Brilliant Quotes .

10. Quote a foreign proverb.

A novel attention grabber for speeches is quoting a proverb from a culture your audience might not be familiar with. There is a wealth of fresh material to be culled from around the world. Chances are your listeners have never heard them, so they have novelty appeal. Here are some examples: "Our last garment is made without pockets" (Italy); "You'll never plow a field by turning it over in your mind" (Ireland); "The nail that sticks up will be hammered down" (Japan), and "Paper can't wrap up a fire" (China). Whatever phrase you select,  take the time to read and understand any important context around it, so as to make sure it's appropriate for your talk.

11. Take them through a "what if" scenario. 

A compelling way to start your presentation is with a "what if" scenario. For example, asking "What if you were debt-free?" at the start of a money management presentation might grab your listeners' attention as it asks them to look forward to a positive future and it can intensify their desire for your product or service. Exploring hook ideas that use a "what if" scenario may be fruitful as the "what if" concept is easily adaptable to almost any presentation.

12. Tell them a story. 

The most engaging and widespread examples of hooks, without a doubt, are stories. Nothing will compel listeners to lean in more than a well-told story.  Science  tells us that our brains are hardwired for storytelling. But the story needs to be brief, with just the right amount of detail to bring it to life. It must be authentic and have a "message," or lesson, to support your viewpoint. Above all, it must be kind. 

A version of this article was originally published on April 11, 2013. 

Photo: Getty Images

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Free AI Hook Generator

Add an irresistible hook to your writing and grab any reader's attention with this powerful free tool.

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Use cases of ahrefs’ hook generator.

Writing engaging introductions. Ahrefs’ Hook Generator can be a valuable tool for writers, journalists, or content creators who want to craft captivating and attention-grabbing introductions for their articles, blog posts, or other written content. By inputting the topic or key ideas, the tool can generate compelling hooks that immediately capture the reader's interest. This use case helps in creating impactful introductions that entice readers to continue reading.

Marketing and advertisements. Businesses and marketers can leverage Ahrefs’ Hook Generator to create persuasive and enticing hooks for their marketing campaigns or advertisements. By inputting the product or service details, target audience, or marketing message, the tool can generate hooks that effectively grab the attention of potential customers and encourage them to take action. This use case aids in creating memorable and persuasive marketing content.

Speeches and presentations. Public speakers, presenters, or educators can benefit from Ahrefs’ Hook Generator when preparing speeches or presentations. By inputting the topic or main ideas, the tool can generate attention-grabbing hooks that engage the audience from the beginning. This use case helps in setting the tone, creating curiosity, and establishing a strong connection with the listeners, making the speech or presentation more impactful.

The technology behind Ahrefs’ Hook Generator

Ahrefs’ Hook Generator uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. The generated text combines both the model's learned information and its understanding of the input.

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Hook Generator

AI Hook Generator: Write a Perfect Attention-Grabber

What is a hook generator.

In writing, a hook is a sentence or group of sentences that serves as an attention-grabbing opening to a piece of writing. It is a powerful tool to engage readers or listeners and encourage them to continue reading or listening. However, crafting a good hook can be challenging, and that's where a hook generator comes in.

A hook generator, also known as a hook creator or hook sentence generator, is an online tool that provides users with various ideas for hooks that they can use in their writing. These tools help writers save time and effort by providing them with different options for a hook that they can choose from.

Why Should You Use a Hook Statement Generator?

Using a hook generator has several advantages for writers, including:

• Time-saving:  Writing a hook can be a time-consuming process. A hook generator can save writers time by providing them with various options to choose from.
• Increased creativity:  A hook generator can stimulate creativity by providing writers with unique and interesting ideas that they might not have thought of on their own.
• Improved engagement:  A well-crafted hook can improve reader engagement, and a hook generator can help writers create attention-grabbing hooks that keep their readers interested.
• Consistency:  A hook generator can help writers ensure that the tone and style of their hooks are consistent throughout their writing. This can help create a more cohesive and polished piece of writing, which can improve the reader's overall experience.
• Flexibility:  A hook generator can provide writers with different types of hooks that can be tailored to their specific writing needs. For example, a writer may need a hook for an essay, a speech, or a marketing campaign. A hook generator can provide a variety of hook types, such as anecdotes, questions, or quotations, that can be customized to suit the specific type of writing.

How to Use Our Hook Generator?

Our hook generator is easy to use and can help writers generate hooks quickly and efficiently. Here's how to use it:

Step 1: Describe the Topic

Enter the topic you want to write about in the text box. This will help the generator provide relevant and specific ideas for hooks.

Step 2: Generate Hook Ideas

Click on the "Generate Hooks" button, and our hook generator will provide you with different ideas for hooks. You can select the ones that you like and save them for later use.

Step 3: Save Hooks with Potential

After generating hook ideas, you can save the ones that you think have the potential to engage your audience. You can copy and paste them into a separate document for future reference.

Step 4: Refine Your Hooks

You can refine the hooks you've saved by making changes to them or combining different ideas to create a more unique hook.

Tips for writing effective hooks

Here are some tips for writing effective hooks:

Know your audience

Before writing a hook, it's essential to know your target audience. Consider what type of reader or listener you are trying to attract and what their interests and values are. This will help you create a hook that is relevant and appealing to your audience.

Hook examples:

• Are you tired of feeling overwhelmed by your to-do list?
• Are you passionate about saving the environment?
• Do you love trying new recipes and experimenting in the kitchen?

Start with an interesting fact or statistic

Sharing a surprising or little-known fact can pique readers' curiosity and make them want to learn more. Starting with a fact or statistic can also establish the importance of the topic you're writing about.

Pose a thought-provoking question

Asking a question can make readers or listeners think and engage with the topic on a deeper level. Make sure the question is relevant to your topic and encourages readers to keep reading or listening.

Thought-provoking hook exa

• What would you do if you had only 24 hours left to live?
• Is it ever acceptable to lie to protect someone's feelings?
• Should students be allowed to grade their teachers?

Use a quotation

Using a quotation from a famous person or a book related to your topic can add credibility and interest to your writing. Make sure the quotation is relevant and memorable.

Quotation hook examples:

• "The only way to do great work is to love what you do." - Steve Jobs
• "The best way to predict your future is to create it." - Abraham Lincoln
• "It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change." - Charles Darwin

Tell a story or anecdote

Sharing a personal story or anecdote can help readers connect with your writing on an emotional level. Make sure the story is relevant to your topic and highlights the importance of the issue you're discussing.

Story hook examples:

• When I was six years old, I fell off my bike and broke my arm. Little did I know that this event would shape my entire life.
• My grandfather used to tell me stories about his experiences during the war. His stories always reminded me of the sacrifices he made for our country.
• I remember the first time I tasted sushi. It was love at first bite, and I've been a fan ever since.

Humour can be an effective way to engage readers and make them remember your writing. However, make sure the humor is appropriate and relevant to your topic.

• Why did the tomato turn red? Because it saw the salad dressing!
• I used to play piano by ear, but now I use my hands instead.
• I told my wife she was drawing her eyebrows too high. She looked surprised.

Keep it concise

A hook should be brief and to the point. Avoid using long, complicated sentences that may confuse or bore readers.

Concise hooks examples:

• Time is money.
• Life is short.
• Knowledge is power.

Make it unique

A hook should be unique and stand out from other hooks. Avoid using cliches or overused phrases that readers may have seen before.

Your hook should accurately reflect the content of your writing. Avoid using clickbait or misleading hooks that may disappoint or frustrate readers.

How to Write a Good Hook for an Essay

A good hook for an essay should be attention-grabbing and relevant to the topic. It should also be unique and creative. Here are some types of hooks in writing that you can use for your essay:

• Anecdote: Start with a short and interesting story related to your topic.
• Question: Pose a question to your audience that makes them think and want to learn more.
• Quotation: Use a quotation from a famous person or a book related to your topic.
• Surprising fact: Share a surprising or shocking fact that will make your readers curious.
• Definition: Start with a clear and concise definition of a term related to your topic.

Choose Your Type of Hook

After selecting the type of hook you want to use, you can start writing your hook sentence. A good hook should be concise and to the point, but it should also grab your readers' attention.

How to Start a Hook for an Essay

To start a hook for an essay, you need to think about what will capture your readers' attention. You can start by asking a question, sharing a story, or providing an interesting fact. The goal is to create a hook that will make your readers want to keep reading.

Essay Hook Examples

Here are some examples of good hooks for essays:

• Anecdote: "When I was six years old, I broke my leg in a car accident. Little did I know that this event would shape my entire life."
• Question: "Did you know that the human brain can process information faster than the speed of light?"
• Quotation: "As Nelson Mandela once said, 'Education is the most powerful weapon which you can use to change the world.'"
• Surprising fact: "Did you know that the world's largest living organism is a fungus that covers over 2,200 acres in Oregon?"
• Definition: "According to the Merriam-Webster dictionary, 'procrastination' is defined as the act of delaying or postponing something."

Hook Generators

Aside from our hook generator, there are several other hook generators available online that can help writers create attention-grabbing hooks for their writing. Here are some examples:

Instagram Hooks Generator

Instagram is a popular social media platform that is used by millions of people around the world. If you're looking to create reels on Instagram, you can use an Instagram hooks generator to come up with creative and engaging hook ideas.

An Instagram hooks generator is a tool that generates creative ideas and concepts for reels on the Instagram platform. It is designed to help users create attention-grabbing and visually stunning content to capture the attention of their audience. 

Instagram hook tips: 

• Use a visually stunning image or video that captures the essence of your brand or product
• Use an interesting caption that encourages viewers to engage with your post
• Use a unique hashtag that makes your post easily discoverable

Check out our  AI instagram bio generator

Email Hooks Generator

Email marketing is an effective way to reach potential customers and promote your business. To make sure your emails get noticed, you can use an email hooks generator to come up with attention-grabbing subject lines that entice your subscribers to open your emails.

An email hooks generator is a tool that generates attention-grabbing subject lines for email marketing campaigns. It is designed to help users create subject lines that entice their subscribers to open their emails. Here are some benefits and examples of an email hooks generator:

Email hook tips:

• Ask a question in the subject line that piques the subscriber's curiosity
• Use numbers to make the subject line more specific and compelling
• Use a sense of urgency to create a feeling of FOMO (fear of missing out)

Check out our  cover letter generator and  how to write letter of recommendation with AI . 

Speech Hook Generator

Public speaking can be daunting, but a well-crafted hook can help you capture your audience's attention and keep them engaged throughout your speech. A speech hook generator can provide you with different ideas for hooks that you can use to make your speech more memorable.

A speech hook generator is a tool that generates creative and engaging ideas for speeches. It is designed to help users create attention-grabbing hooks that capture the audience's attention and keep them engaged throughout the speech. 

Speech hook tips: 

• Use a personal story or anecdote that relates to the topic of the speech
• Use a shocking statistic or fact that highlights the importance of the issue being discussed
• Use humor to make the audience laugh and create a relaxed atmosphere

Essay Hook Generator

An essay hook generator can help you come up with creative ideas for hooks that you can use to make your essay stand out. By using a hook generator, you can save time and effort while creating a hook that will make your essay more engaging.

An essay hook generator is a tool that generates creative ideas for hooks for essays. It is designed to help users create attention-grabbing hooks that make their essays stand out. 

Essay hook tips:

• Use a quote from a famous person or a book related to the topic of the essay
• Use a surprising or little-known fact that highlights the importance of the issue being discussed
• Use a personal story or anecdote that relates to the topic of the essay

Song Hook Generator

Writing a catchy hook is essential for creating a successful song. A song hook generator can provide you with different ideas for hooks that you can use in your songwriting.

A song hook generator is a tool that generates creative and memorable ideas for hooks for songs. It is designed to help users create catchy and memorable hooks that stick in the listener's mind. 

Song hook tips:

• Use a catchy melody or rhythm that makes the hook memorable
• Use a simple and repetitive phrase that is easy for listeners to remember
• Use a metaphor or analogy that makes the hook more interesting and memorable

Check out also our  country song generator and  song title generator .

Marketing Hook Generator

Marketing hooks are used to grab the attention of potential customers and persuade them to buy your products or services. A marketing hook generator can provide you with different ideas for hooks that you can use in your marketing campaigns to make them more effective.

In conclusion, using a hook generator can be a valuable tool for writers who want to create attention-grabbing hooks quickly and efficiently. By following the steps outlined in this article and using a hook generator, you can create hooks that engage your audience and make your writing more memorable.

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Lessons from the MUN Institute: How to Write an Opening Speech

Public speaking is a highly valuable skill you have the opportunity to develop through Model United Nations. Knowing how to prepare and deliver well-organized and thoughtful speeches will help you in school, your future career, and the rest of your life.

At an MUN conference, you will have many opportunities to give speeches. As the representative of your assigned country, you will be expected to speak about your country’s policy on the committee topics and your proposed solutions.

There are two main opportunities to make speeches in Model UN:

• Speakers List: When the committee begins, the chair will create a list of delegates who wish to give speeches. These speeches are typically about the how each country feels about the topic, and range from 1-2 minutes long. The first time you speak on the speakers list is referred to as your opening speech . You should prepare this speech before the conference. After your first speech, you can sent a note to the chair to request to be put on the Speakers List again.
• Moderated Caucus: Whereas the speakers list is about the topic in general, a moderated caucus is about a specific part of the topic. A moderated caucus has no Speakers List; delegates must raise their placards and wait for the chair to call on them to speak. Each delegate typically gets 30 seconds to 1 minute to speak, and have to focus on the topic of the caucus.

Public Speaking Structure

One of the easiest way to organize your speeches in Model UN, especially for opening speeches, is to use the following three-part formula:

• Hook: An engaging way to grab your audience’s attention;
• Point: Your country policy on the topic; and,
• Call to Action: Possible solutions to the topic.

The beginning of a speech should grab your audience’s attention. It should give your audience a reason to listen to you – otherwise they won’t. An attention-grabbing introduction is often called a “hook.” There are many different types of hooks, but here are a few common ones that work well in Model UN.

Question: Asking the audience a question is often an easy way to get their attention.

Example: “Do you think it is possible for us to live in a world without poverty? The people of my country think so. We believe we can achieve the end of poverty.”

Quote: A quote engages the audience when they recognize the figure you’re quoting.

Example: “Fifty years ago, United States President John F. Kennedy said, ‘Ask not what your country can do for you, but what you can do for your country.’ Today, ask not what the world can do for you, but what you can do for the world.”

Statistic: A statistic can grab an audience’s attention if it is surprising or interesting.

Example: “Over 1 billion people around the world live on less than US$1.25 a day. Over 1 billion people live in extreme poverty.”

Story: A story is the oldest form of communication and if told well, can certainly grab an audience’s attention. But speeches in MUN are typically very short, so keep the story brief!

Example: “Several years ago, in rural Pakistan, a girl was walking to school when a gunshot rang out – and she was shot in the head. The Taliban any girls to go to school. But that girl survived, and today she fights for girls’ right to education around the world. That girl’s name was Malala.”

The point is the purpose of your speech. It is the reason why you’re speaking. Once you have your audience’s attention, you should deliver your point. MUN speeches are often short, so stick to one point. Make it significant but simple to understand. It is better to say one thing well than many things poorly.

In opening speeches in MUN, the “point” is to state your country policy on the topic. Then offer 2-3 reasons explaining why your country had adopted this policy.

Example: “The Republic of Korea believes that education is a human right, and that all people should have access to education. Education is a pathway out of poverty for millions in developing countries, like Korea was just a few decades ago. Education is the driver of change and development in this world, and education is critical for the human race to continue to thrive and grow.

3. Call to Action

Good speeches end with a “call to action,” which is when you tell your audience to go and do something. Your call to action is your specific solution to the problem.

Example: “To provide universal access to education, Korea proposes the creation of an international fund called ‘Education For All’ that will support 3 programs in developing countries: building more schools, training new teachers, and preventing girls from dropping out of school. We call upon the international community to create and donate to this fund, so we can guarantee education as a right globally.” 

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How to Make an Outline for an Entertaining Speech

The words "public speaking" strike fear into the hearts of many otherwise brave men and women. Yet, with careful preparation and practice, anyone can deliver a speech that is both informative and entertaining. If you have been given a public speaking assignment -- whether for a wedding, business gathering or civic event -- you can outline your remarks in a three-part format comprised of the introduction, the body of the speech and the conclusion.

Write your introduction. In the outline, begin by greeting your audience and thank them for their attendance. Be sure to acknowledge your hosts as well. In addition, give a brief statement establishing your credibility. This statement may reference your personal or professional experience, for example. Preview your speech's main points in this part of the outline.

Begin the next portion of the outline with a transition statement that moves the speech from the introduction to the main body. This statement may be a "review/preview," a rhetorical question or a signpost.

Write the body of your speech. Start your speech proper with an "attention grabber." This might be a question, an anecdote, a quote or an analogy. In a sentence or two, tie your theme to the audience. This can be done, for example, by stating something like "The reason we're all here today..." Write your main points, making sure that each one has at least two sub-points. For each sub-point, give at least two statements of evidence in support.

Write your conclusion. This portion of the speech will allow you to review and summarize your main points. Reconnect to the audience, reminding them of the purpose of the gathering. Make your concluding remarks, thanking audience members for their time and attention and signaling the end of your talk.

• Use transition statements between the introduction and the body, between each main point and between the main body and the conclusion.
• Northern Virginia Community College; Sample Outline for a Talk
• University of Southern Mississippi; Speech Transitions

Colby Phillips' writing interests include culture and politics. Phillips received a Bachelor of Arts in English from the University of Oregon and a Master of Arts in philosophy from Boston College.