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Personal Statement Structure: How to Organize Your Essay

Padya Paramita

July 1, 2020

If you’re about to be a high school senior, you’ve probably heard this many times by now — the personal statement can make or break your application. Using just  650 words, you have to demonstrate who you are, what makes you unique, and what you’re passionate about in a way that impresses admissions officers. Once you’ve found the perfect topic, the question then becomes, what is the right personal statement structure?

High school students are used to writing a traditional five-paragraph essay. The Common App essay doesn’t follow that pattern. Your personal statement structure needs to highlight the core of your personality and character with more of a “bang.” So, you can’t necessarily go on philosophical tangents or drag out introductions. In this blog, I’ve elaborated on ways to organize your essay so that you can captivate admissions officers at your top choice colleges and sets yourself apart from the other applicants. 

How to Organize Your Essay

No matter what you’re writing about, your essay needs to be well organized and flow smoothly. Admissions officers will not appreciate a haphazard piece of writing that seemingly tells no story or where the narrative is all over the place. As you figure out personal statement structure, you need to keep 3 key aspects in mind: the introduction, the evidence, and the ending. Let’s take a closer look at each of these elements.

The Introduction

An exceptionally important step in your personal statement structure is your introduction. Obviously, this is the first thing that admissions officers will read, so you have to make a memorable impression with your opening statement and paragraph. Remember that these officers read hundreds of applications - and essays - each day, so it’s crucial that you start your story off in a unique way so that you grab and keep their attention. 

• Hook: The hook of your essay is a catchy phrase or sentence that should capture the reader’s attention immediately as they start your essay. Your hook can include a quote (for a personal statement, quotes are better suited if they’re a dialogue from real life rather than from a famous person), a fact that might startle your audience, or a vivid description of something unique and makes the admissions reader say, “That’s interesting!” and want to keep going.

Example of a hook: It hit me when I was twelve years old: I had a problem. I hated taking showers. 

• Problems: Once you’ve got your hook, you can build on it by outlining the problem, or issue that you faced. Because many essays often tell stories of growth in an individual or how the writer worked on something they’re passionate about, there’s often a conflict that stands in the way. As you work on your personal statement structure , consider whether you faced any obstacle that could go hand in hand with your hook.

Example problem: No, it had nothing to do with the warm water, fragrant hair products, or the time spent alone, but rather with how I spent my time afterward. For a little over a year, I blow-dried and straightened my hair after every shower, turning what should have been a fifteen minute affair into an hour-long ordeal. Why did I do this? It was a symptom of what I call ‘The Curly Hair Teenage Angst Syndrome.’ 

• Solution or Thesis: You’ve probably heard the word “thesis” when it comes to your English class essay. This is the main point, the purpose of your essay. What do you want to convey to the reader in the next few paragraphs? As you introduce your essay, you want the reader to know that this is a story of personal development or hard work and determination. So, take advantage of the introduction to provide a picture of exactly what you’ll be covering in your response — how did you get to the solution? This gives the admissions officer an idea of what to expect as they continue reading.

Example thesis: My hair was perfectly straight, but I hated it. I hated succumbing to my vanity, continuing to do something that the reasonable part of my brain knew was silly. Deep down I could acknowledge that I was blow-drying my hair only for external approval and that ultimately, my curly hair was just fine by me. 

The Evidence

Once you’ve introduced the topic or theme of your essay, it’s time to get into the more nitty gritty details. Next up in the personal statement structure : the evidence. If your story is about your amateur wrestling career or how you founded your own company, it’s time to let the admissions officer know about the specifics. Because this essay is one of the most effective ways to let the colleges of your choice get a picture of who you are, making careful choices here is very important. You want your personality to shine through by using captivating dialogue, vivid descriptions, and subtle tone techniques. The reader should come out of this experience knowing what makes you unique and different from other candidates. 

You don’t have to use overly flowery language. The point is clarity and vividness. The more concrete your depiction of events, the better the admissions officers can picture it, and understand why this topic is important to you. And of course, as cliche as it sounds - remember to show, not tell.

Example evidence: As a lifelong artist and self-proclaimed craft aficionado, I decided to bring my cache of crafting supplies to the hospital the next day: colored-paper, yarn, fabric, beads, and more. My grandma and I spent hours weaving bracelets and debating color combinations. By the time it got dark, my grandma, satisfied from an unexpectedly eventful day, fell asleep quickly, unbothered by her back pain. I went home, eager to brainstorm new crafting ideas. I scrolled through blogs, scoured YouTube compilation videos, and scribbled down crafting plans in my sketchbook.

Once you’ve fleshed out your plot and descriptions, you’ve arrived at the final part of understanding the personal statement structure. Just as it’s crucial to start your essay in a catchy manner, it’s essential that your ending is memorable as well. There are a few ways you can end your response. Your conclusion can refer back to your opening paragraph — especially if you’d started with an anecdote — and talk about it in light of the things you mention as part of the evidence. You could choose the expansion route and reflect on a personal or universal truth, and how you’ll focus on events or similar situations moving forward. You could also take it back to your thesis — talk about your growth, and how you’ve changed or how your life may have shifted. Or, you could be more creative and take less of a traditional path and end in a quote or ellipses. 

Example ending: In addition to establishing a meaningful friendship, this experience seeded a mentality that will continue guiding my actions, attitudes, and interactions. It showed me the value of being empathetic and considering others' perspectives. I learned to view my setbacks and predispositions as mere short-term obstacles that can be overcome with a growth mindset - truly believing that anybody can do anything.

Now that you have a clearer understanding of personal statement structure , it’s time to start brainstorming. Once you have a topic, think carefully about the best ways to approach it through your essay. Write multiple drafts to figure out the best way to convey your story so that you can stand out among the competition. Good luck!

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How to Write a Personal Statement (with Tips and Examples)

Hannah Yang

Table of Contents

What is a personal statement, 6 tips on how to write a personal statement, personal statement examples (for college and university), faqs about writing personal statements, conclusion on how to write a personal statement.

How do you tell someone who you are in just a few hundred words?

It’s certainly no easy task, but it’s one almost every college applicant must do. The personal statement is a crucial part of any college or university application.

So, how do you write a compelling personal statement?

In this article, we’ll give you all the tools, tips, and examples you need to write an effective personal statement.

A personal statement is a short essay that reveals something important about who you are. It can talk about your background, your interests, your values, your goals in life, or all of the above.

Personal statements are required by many college admission offices and scholarship selection committees. They’re a key part of your application, alongside your academic transcript, standardized test scores, and extracurricular activities.

The reason application committees ask you to write a personal statement is so they can get to know who you are. 

Some personal statements have specific prompts, such as “Discuss a period of personal growth in your life” or “Tell us about a challenge or failure you’ve faced.” Others are more open-ended with prompts that essentially boil down to “Tell us about yourself.”

No matter what the prompt is, your goal is the same: to make yourself stand out to the selection committee as a strong candidate for their program.

Here are some things a personal statement can be:

It can be funny. If you have a great sense of humor, your personal statement is a great place to let that shine.  

It can be vulnerable. Don’t be afraid to open up about hardships in your life or failures you’ve experienced. Showing vulnerability can make you sound more like a real person rather than just a collection of application materials.  

It can be creative. Candidates have got into top schools with personal statements that take the form of “a day in the life” descriptions, third-person short stories, and even cooking recipes.

Now we’ve talked about what a personal statement is, let’s quickly look at what a personal statement isn’t:

It isn’t a formal academic paper. You should write the personal statement in your natural voice, using first-person pronouns like “I” and “me,” not in the formal, objective language you would use to write an academic paper.

It isn’t a five-paragraph essay. You should use as many paragraphs as you need to tell your story instead of sticking to the essay structure you learned in school.

It isn’t a resumé. You should try to describe yourself by telling a clear and cohesive story rather than providing a jumbled list of all of your accomplishments and ambitions.

Here are our top six tips for writing a strong personal statement.

Tip 1: Do Some Serious Self-Reflection

The hardest part of writing a personal statement isn’t the actual process of writing it.

Before you start typing, you have to figure out what to write about. And that means taking some time to reflect on who you are and what’s important in your life.

Here are some useful questions you can use to start your self-reflection. You can either answer these on your own by writing down your answers, or you can ask a trusted friend to listen as you talk about them together.

What were the key moments that shaped your life? (e.g. an important friendship, a travel experience, an illness or injury)

What are you proud of? (e.g. you’re a good listener, you always keep your promises, you’re a talented musician)

How do you choose to spend your time? (e.g. reading, practicing soccer, spending time with your friends)

What inspires you? (e.g. your grandmother, a celebrity, your favorite song)

Doing this self-reflection is crucial for figuring out the perfect topics and anecdotes you can use to describe who you are.

Tip 2: Try to Avoid Cliché Topics

College application committees read thousands of personal statements a year. That means there are some personal statement topics they see over and over again.

Here are a few examples of common personal statement topics that have become cliché:

Winning a tournament or sports game

Volunteering in a foreign country

Moving to a new home

Becoming an older sibling

Being an immigrant or having immigrant parents

If you want to make a strong impression in the application process, you need to make your personal statement stand out from the crowd.

But if your chosen personal statement topic falls into one of these categories, that doesn’t necessarily mean you shouldn’t use it. Just make sure to put a unique spin on it so it still delivers something the committee hasn’t seen before.

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Tip 3: Show, Don’t Tell

One common mistake you might make in your personal statement is to simply tell the reader what you want them to know about you, such as by stating “I have a fear of public speaking” or “I love to cook.”

Instead of simply stating these facts, you should show the committee what you’re talking about through a story or scene, which will make your essay much more immersive and memorable.

For example, let’s say you want the committee to know you overcame your fear of public speaking. Instead of writing “I overcame my fear of public speaking,” show them what it was like to be onstage in front of a microphone. Did your palms get clammy? Did you feel light-headed? Did you forget your words?

Or let’s say you want the committee to know you love to cook. Instead of writing “I love to cook,” show them why you love to cook. What’s your favorite dish to cook? What does the air smell like when you’re cooking it? What kitchen appliances do you use to make it?

Tip 4: Connect the Story to Why You’re Applying

Don’t forget that the purpose of your personal statement isn’t simply to tell the admissions committee who you are. That’s an important part of it, of course, but your ultimate goal is to convince them to choose you as a candidate.

That means it’s important to tie your personal story to your reasons for applying to this specific school or scholarship. Finish your essay with a strong thesis.

For example, if your story is about overcoming your fear of public speaking, you might connect that story to your ambition of becoming a politician. You can then tie that to your application by saying, “I want to apply to this school because of its fantastic politics program, which will give me a perfect opportunity to use my voice.”

Tip 5: Write in Your Own Voice

The personal statement isn’t supposed to be written in a formal tone. That’s why they’re called “personal” statements because you have to shape it to fit your own voice and style.

Don’t use complicated or overwrought language. You don’t need to fill your essay with semicolons and big words, unless that’s how you sound in real life.

One way to write in your own voice is by speaking your personal statement out loud. If it doesn’t feel natural, it may need changing. 

Tip 6: Edit, Edit, Edit!

It’s important to revise your personal statement multiple times in order to make sure it’s as close to perfect as possible.

A single typo won’t kill your application, but if your personal statement contains multiple spelling errors or egregious grammar mistakes, you won’t be putting your best foot forward.

ProWritingAid can help you make sure your personal statement is as clean as possible. In addition to catching your grammar errors, typos, and punctuation mistakes, it will also help you improve weaknesses in your writing, such as passive voice, unnecessary repetition, and more.

Let’s look at some of the best personal statements that have worked for successful candidates in the real world. 

Harvard Personal Statement Example

Love. For a word describing such a powerful emotion, it is always in the air. The word “love” has become so pervasive in everyday conversation that it hardly retains its roots in blazing passion and deep adoration. In fact, the word is thrown about so much that it becomes difficult to believe society isn’t just one huge, smitten party, with everyone holding hands and singing “Kumbaya.” In films, it’s the teenage boy’s grudging response to a doting mother. At school, it’s a habitual farewell between friends. But in my Chinese home, it’s never uttered. Watching my grandmother lie unconscious on the hospital bed, waiting for her body to shut down, was excruciatingly painful. Her final quavering breaths formed a discordant rhythm with the steady beep of hospital equipment and the unsympathetic tapping hands of the clock. That evening, I whispered—into unhearing ears—the first, and only, “I love you” I ever said to her, my rankling guilt haunting me relentlessly for weeks after her passing. My warm confession seemed anticlimactic, met with only the coldness of my surroundings—the blank room, impassive doctors, and empty silence. I struggled to understand why the “love” that so easily rolled off my tongue when bantering with friends dissipated from my vocabulary when I spoke to my family. Do Chinese people simply love less than Americans do?

This is an excerpt from a personal statement that got the applicant admitted to Harvard University. The applicant discusses her background as a Chinese-American by musing on the word “love” and what that means within her family.

The writer uses vulnerable details about her relationship with her grandmother to give the reader an understanding of where she comes from and how her family has shaped her.  

You can read the full personal statement on the Harvard Crimson website.

Tufts Personal Statement Example

My first dream job was to be a pickle truck driver. I saw it in my favorite book, Richard Scarry’s “Cars and Trucks and Things That Go,” and for some reason, I was absolutely obsessed with the idea of driving a giant pickle. Much to the discontent of my younger sister, I insisted that my parents read us that book as many nights as possible so we could find goldbug, a small little golden bug, on every page. I would imagine the wonderful life I would have: being a pig driving a giant pickle truck across the country, chasing and finding goldbug. I then moved on to wanting to be a Lego Master. Then an architect. Then a surgeon. Then I discovered a real goldbug: gold nanoparticles that can reprogram macrophages to assist in killing tumors, produce clear images of them without sacrificing the subject, and heat them to obliteration. Suddenly the destination of my pickle was clear. I quickly became enveloped by the world of nanomedicine; I scoured articles about liposomes, polymeric micelles, dendrimers, targeting ligands, and self-assembling nanoparticles, all conquering cancer in some exotic way. Completely absorbed, I set out to find a mentor to dive even deeper into these topics. After several rejections, I was immensely grateful to receive an invitation to work alongside Dr. Sangeeta Ray at Johns Hopkins.

This is the beginning of a personal statement by Renner Kwittken, who was admitted into Tufts University as a pre-medical student.

Renner uses a humorous anecdote about being a pickle truck driver to describe his love for nanomedicine and how he got involved in his field. You can feel his passion for medicine throughout his personal statement.

You can find Renner’s full essay on the Tufts Admissions page.

Law School Personal Statement Essay Example

For most people, the slap on the face that turns their life around is figurative. Mine was literal. Actually, it was a punch delivered by a drill sergeant at Fort Dix, New Jersey, while I was in basic training. That day’s activity, just a few weeks into the program, included instruction in “low-crawling,” a sensible method of moving from one place to another on a battlefield. I felt rather clever for having discovered that, by looking right rather than down, I eliminated my helmet’s unfortunate tendency to dig into the ground and slow my progress. I could thus advance more easily, but I also exposed my unprotected face to hostile fire. Drill sergeants are typically very good at detecting this type of laziness, and mine was an excellent drill sergeant. So, after his repeated suggestions that I correct my performance went unheeded, he drove home his point with a fist to my face. We were both stunned. This was, after all, the New Army, and striking a trainee was a career-ending move for a drill sergeant, as we were both aware. I could have reported him; arguably, I should have. I didn’t. It didn’t seem right for this good sergeant, who had not slept for almost four days, to lose his career for losing his temper with my laziness. Choosing not to report him was the first decision I remember making that made me proud.

These are the first three paragraphs of an anonymous personal statement by a Wheaton College graduate, who used this personal statement to get into a top-25 law school.

This statement describes a time the applicant faced a challenging decision while in the army. He ended up making a decision he was proud of, and as a result, the personal statement gives us a sense of his character.

You can find the full essay on the Wheaton Academics website.

Here are some common questions about how to write a personal statement.

How Long Should a Personal Statement Be?

The length of your personal statement depends on the specific program you’re applying to. The application guidelines usually specify a maximum word count or an ideal word count.  

Most personal statements are between 500–800 words. That’s a good general range to aim for if you don’t have more specific guidelines.  

Should Personal Statements Be Different for Scholarships?

Many scholarship applications will ask for personal statements with similar prompts to those of college applications.

However, the purpose of a personal statement you’d write for a scholarship application is different from the purpose of one you’d write for a college application.

For a scholarship application, your goal is to showcase why you deserve the scholarship. To do that, you need to understand the mission of the organization offering that scholarship.

For example, some scholarships are meant to help first-generation college students get their degree, while others are meant to help women break into STEM.

Consider the following questions:

Why is this organization offering scholarships?

What would their ideal scholarship candidate look like?

How do your experiences and goals overlap with those of their ideal scholarship candidate?

You can use the same personal anecdotes you’d use for any other personal statement, but you’ll have a better chance of winning the scholarship if you tailor your essay to match their specific mission.

How to Start a Personal Statement

You should start your personal statement with a “hook” that pulls the reader in. The sooner you catch the reader’s attention, the more likely they’ll want to read the entire essay.

Here are some examples of hooks you can use:

A story (e.g. When the spotlight hit my face, I tried to remind myself to breathe. )

A setting description (e.g. My bedroom floor is covered with dirty laundry, candy wrappers, and crumpled sheet music. )

A funny anecdote (e.g. When I was a little kid, my friends nicknamed me Mowgli because of my haircut. )

A surprising fact (e.g. I've lived in 37 countries .)

There you have it—our complete guide to writing a personal statement that will make you stand out to the application committee.

Here’s a quick recap: 

A personal statement is a short essay that shows an application committee who you are

Start with a strong hook that pulls the reader in

Tell a story to engage the reader 

Write in your own voice, not in a formal tone

Good luck, and happy writing!

Hannah is a speculative fiction writer who loves all things strange and surreal. She holds a BA from Yale University and lives in Colorado. When she’s not busy writing, you can find her painting watercolors, playing her ukulele, or hiking in the Rockies. Follow her work on hannahyang.com or on Twitter at @hannahxyang.

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Mastering the Personal Statement Format: A Guide

Craft a standout personal statement with essential elements. Impress admissions committees with your compelling narrative.

When it comes to college and university admissions, the personal statement assumes a paramount role in setting applicants apart from their peers. A meticulously constructed personal statement becomes an instrument of utmost significance, empowering individuals to exhibit their distinctive qualities, experiences, and aspirations to discerning admissions committees. 

Recognizing the significant influence of a well-crafted personal statement on an individual’s academic journey, this article aims to provide aspiring students with a comprehensive guide to excel in the art of creating impactful personal statements.

By exploring the definition and purpose of personal statements and offering invaluable writing tips and strategies, this guide assists users in mastering the format of a compelling personal statement.

Definition Of Personal Statement

A personal statement is a written document typically required as part of the application process for educational institutions, scholarships, job opportunities, or other significant life events. It serves as a unique and personalized representation of an individual’s background, experiences, achievements, and aspirations. 

The personal statement offers applicants a chance to showcase their personality, passions, and motivations, allowing them to stand out and make a compelling case for their suitability for the position or opportunity they are seeking.

Purpose Of A Personal Statement

The primary purpose of a personal statement is to provide the admissions committee, employer, or selection panel with deeper insights into the applicant’s character, values, and potential. Beyond the information provided in other application materials, such as grades or resumes, a personal statement delves into the applicant’s story, offering a glimpse into their life journey and how it has shaped their ambitions and goals.

By presenting a well-crafted personal statement, applicants aim to:

• Demonstrate their suitability: Applicants can use the personal statement to highlight how their skills, experiences, and passions align with the requirements of the institution or position they are applying for.
• Convey their uniqueness: A personal statement enables applicants to showcase what sets them apart from other candidates and demonstrate their individuality, perspectives, and strengths.
• Exhibit strong communication skills: Crafting an engaging and articulate personal statement reflects an applicant’s ability to express ideas clearly and persuasively, a crucial skill in many fields.
• Show commitment and motivation: By explaining their motivations and aspirations, applicants can convey their dedication and determination to succeed in the chosen field of study or profession.

Admissions Process Overview

The admissions process varies depending on the institution or opportunity being pursued. However, the general steps involved in the admissions process include:

• Research and exploration: Prospective applicants research various educational institutions, job opportunities, or scholarships to identify the ones that align with their interests and goals.
• Application submission: Applicants complete the required application forms and submit supporting documents, which may include academic transcripts, letters of recommendation, resumes, and the personal statement.
• Review by admissions committee or employer: The admissions committee or employer evaluates all received applications, assessing candidates based on their academic achievements, experiences, qualifications, and the content of their personal statements.
• Selection and decision-making: After careful evaluation, the institution or employer makes decisions regarding acceptance, job offers, or scholarship awards.

Components Of A Successful Personal Statement

A successful personal statement should incorporate the following components:

• Introduction: A compelling opening that grabs the reader’s attention and provides a glimpse of the applicant’s personality and background.
• Personal narrative: A well-structured and engaging account of the applicant’s life experiences, including challenges faced, significant achievements, and pivotal moments.
• Clear goals and aspirations: A demonstration of the applicant’s future plans, showing how the opportunity they seek aligns with their long-term objectives.
• Relevance to the opportunity: A clear connection between the applicant’s experiences, skills, and motivations with the specific program, job, or scholarship they are applying for.
• Demonstration of qualities and strengths: Showcase of key attributes, such as leadership, adaptability, problem-solving abilities, and teamwork skills, supported by relevant examples.
• Reflection and growth: Demonstrating how past experiences have shaped the applicant’s personal and professional development and how they have learned from challenges.
• Conciseness and clarity: Effective communication with a focus on coherence, relevance, and avoiding unnecessary details or jargon.
• Positive tone: A positive and optimistic outlook that leaves a lasting impression on the reader.
• Proofreading and editing: Thoroughly reviewed and edited to ensure impeccable grammar, spelling, and overall presentation.

Personal Statement Format: The Basics

The personal statement is a critical component of various applications, providing applicants with a platform to present their unique qualities, experiences, and aspirations. 

In this section, let’s explore the fundamental format of a personal statement, comprising the introduction paragraph, body paragraphs, and conclusion paragraph . Understanding these elements will empower applicants to effectively communicate their story and convince the reader of their suitability for the desired opportunity.

Introduction Paragraph

The introduction paragraph marks the beginning of the personal statement and serves as a gateway to the applicant’s narrative. Here, applicants aim to capture the reader’s attention, provide essential background information about themselves, and present the overarching theme or purpose of their personal statement. The introduction sets the tone for the entire document and offers the opportunity to make a memorable first impression.

Body Paragraphs

The body paragraphs constitute the heart of the personal statement, where applicants delve into their experiences, accomplishments, and motivations in greater detail. Each body paragraph should revolve around a distinct topic or aspect of the applicant’s life that aligns with the central theme established in the introduction. Here, applicants can showcase their personal growth, relevant skills, and how specific experiences have shaped their aspirations. By providing compelling evidence and anecdotes, the body paragraphs reinforce the applicant’s suitability for the opportunity they are pursuing.

Conclusion Paragraph

In the conclusion paragraph, applicants bring their personal statement to a thoughtful close. This section restates the main points highlighted in the body paragraphs, emphasizing the alignment between the applicant’s journey and the sought-after opportunity. The conclusion may also include reflective insights, demonstrating self-awareness and an understanding of the potential impact they could make in the future. A well-crafted conclusion leaves a lasting impression, leaving the reader with a sense of the applicant’s character and potential.

Formatting The Personal Statement Essay

When crafting a well-structured personal statement, the writer must not overlook the importance of proper formatting. The arrangement of text, choice of font, and adherence to specific guidelines can significantly influence the essay’s overall impact and readability. Here are the key components of formatting that contribute to the transformation of essays into polished and impactful pieces of writing.

Font And Size

The recommended font for academic essays is typically Times New Roman, Arial, or Calibri. The standard font size is 12 points. This size ensures that the text is clear and readable without being too large or too small. Avoid using fancy or decorative fonts as they can distract from the content and may not be as legible.

Margins And Spacing

The standard margins for an essay are usually set at 1 inch on all sides (top, bottom, left, and right). This margin size provides a neat and balanced appearance to the document. Some institutions or formatting guidelines may require specific margin sizes, so it’s essential to check the requirements provided by the institution or instructor.

For spacing, the most common format is double-spacing throughout the entire essay. Double-spacing makes the text easier to read and allows space for comments or corrections if the essay needs to be reviewed or graded. However, some guidelines may require single-spacing for specific elements like block quotes or reference lists. Always follow the specific instructions, if available. 

Essays often have a specific page limit or word count that students must adhere to. The page limit indicates the maximum number of pages that the essay can occupy. If there is no specified page limit, the general guideline is to aim for around 1.5 to 2 pages for a standard personal statement essay.

If a page limit is provided, it’s essential to stay within that limit. Going significantly over the page limit may result in a bad impression, in some cases, the essay being rejected outright. On the other hand, if the essay is shorter than the specified page limit, students should use the extra space to expand on their ideas or provide more supporting evidence.

Writing Tips And Strategies for Personal Statement Format

Crafting a compelling personal statement is a crucial step in various application processes, whether it’s for college admissions, scholarships, or job opportunities. This document offers applicants a chance to stand out from the crowd and present their unique qualities, experiences, and aspirations. To create an impactful personal statement, consider the following writing tips and strategies:

Show Don’t Tell Strategy

One of the most effective ways to engage the reader and make your personal statement memorable is by employing the “Show Don’t Tell” strategy. Rather than simply stating facts or qualities about yourself, use vivid and specific examples to illustrate your strengths, experiences, and character traits. Instead of saying, “I am a determined and resilient individual,” provide a story that demonstrates your determination and resilience in overcoming a challenging situation. By showing your qualities through compelling narratives, you allow the reader to connect with your experiences on a deeper level.

Start With An Outline Or Brainstorming Session

Before diving into writing, take the time to create an outline or engage in a brainstorming session. Jot down key points, experiences, and ideas that you want to include in your personal statement. Organize them logically to form a coherent structure. Having a clear outline or list of ideas will help you maintain focus and prevent your personal statement from becoming disjointed. It will also ensure that you cover all essential aspects of your life and aspirations, creating a comprehensive and well-rounded essay.

Reflect On Your Experiences

Take time to reflect on your life experiences, both personal and academic. Identify significant events, challenges, achievements, and moments that have shaped your character and influenced your goals.

Showcase Your Authenticity

Be genuine and authentic in your writing. Avoid using clichés or trying to present yourself as someone you’re not. Admissions committees and employers appreciate honesty and real-life experiences.

Structure Your Statement

Organize your personal statement with a clear introduction, body paragraphs, and a strong conclusion. The introduction should engage the reader, while the body paragraphs should provide evidence and examples to support your central theme. The conclusion should leave a lasting impression and reiterate your main points.

Provide Concrete Examples

Support your claims and assertions with specific examples, anecdotes, or achievements. Concrete evidence strengthens your statement and helps the reader connect with your experiences.

Address Weaknesses, But Stay Positive

If you have any weaknesses in your application, such as low grades or employment gaps, you can address them in your personal statement. However, always maintain a positive tone and focus on how you have learned from those experiences and improved.

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How to structure your personal statement

Need some direction on your university personal statement? We've got a handy example of a personal statement structure for you to use!

There’s no single right or wrong way to write a personal statement, but the successful ones are usually well-researched, sincerely written and follow a familiar structural form. It’s a good idea to read examples of existing personal statements to get an idea of the many ways they can be written, but make sure the text you end up submitting is your own. 

To help you get an idea of how you could structure your personal statement, we’ve got a guideline for you to have a look at below. 

First paragraph   

Introduce yourself and why you want to study your chosen subject. It sounds obvious, but it’s what admissions tutors want to know.  

You can keep it simple and straightforward, or you can allow yourself some artistic license and explain how your interest in the subject began – perhaps a person or place where your curiosity is rooted, and why the subject is important to you.  

It's good to kick things off with something personal, but be mindful not to waffle or spend too long on it. Try to avoid the well-trodden cliches which you will certainly encounter as you research past examples online. 

Second paragraph   

Demonstrate your understanding of your chosen course through your current studies. Mention specific modules, and why they’re relevant to your degree, as well as things which you’ve recently learned which excite you.  

Include details in this section to reference later on – for example, mention what A-levels you’ve chosen, then when you’re writing about your career goals, reference how those A-level choices will help you achieve this. Doing this helps to create a cohesive and connected piece of writing. 

Third paragraph 

Detail any work experience, summer internships, jobs and volunteering positions which you’ve recently held. Ideally these will be relevant to your course, but remember that they are not expecting you to know everything about working professionally before starting your undergraduate studies.  

What you’re really doing is showing a dedication to pursuing your education in your own time. It shows initiative and the ability to take responsibility for your direction, both of which will be extremely useful to you while studying at undergraduate level. 

Fourth paragraph 

Use this paragraph to write about extracurricular activities and hobbies, because, yet be aware of pitfalls. Avoid simply listing all your hobbies and achievements, as this can feel quite impersonal if they are not written in context.  

Instead, choose two or three key examples and spend a few sentences linking them to your degree choice. It’s a nice touch to include a future-focused comment about how you intend to continue with a hobby at university, and how it might complement or combine with your studies. 

Fifth paragraph 

Make the final paragraph about your future career goals. It’s one of the most important paragraphs of your personal statement, so take your time with it.  

If you know what you want to do after university, give an outline of this. If you haven’t planned that far ahead, use the opportunity to dream a little. Using the skills, interests and qualifications that you mentioned earlier, build a narrative of how you might develop yourself through studying your degree. 

It’s important to note that you don’t have to follow these guidelines – it’s not the only way you can structure a personal statement by any means! You might use a few ideas from it, you might use all of them, you might use none. Find what works best for you in showing why you’re a good choice for the university admissions team. 

Want more personal statement help? Check out our personal statement guide!

Looking to find out what a uni is really like?  Book an open day visit!

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

Learn about our editorial policies

Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

Frequently asked questions about writing personal statements 

How do you write a powerful personal statement, what makes an amazing personal statement, how do you start an amazing personal statement, scholarships360 recommended.

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Tips for writing your personal statement

How to write a personal statement it's difficult to know where to begin. get hints and tips on structure, content and what not to write from a university expert..

• An insider's view
• What admissions tutors look for

Structuring and preparing your personal statement

What to write in a personal statement, examples to avoid, an insider’s view .

Personal statements may seem formulaic, but they can be critical to the decision-making process, and admissions tutors do read them.

If you’re applying for a high-demand course, your personal statement could be the deciding factor on whether or not you get an interview.

The Director of Marketing and Student Recruitment at the University of Gloucestershire , James Seymour, shares some top tips on how to write a personal statement.

What makes a good personal statement?

This is your chance to demonstrate your enthusiasm and commitment and show us what value you can add to a university. In the vast majority of cases, universities are finding ways to make you an offer, not reject you – the personal statement is your chance to make this decision easier for them!

First, you need to explain why you want a place on a course. Take a look at James’ tips on what you should include:

• Explain the reason for your choice and how it fits in with your aspirations for the future
• Give examples of any related academic or work experience
• Show you know what the course will involve and mention any special subjects you’re interested in
• Demonstrate who you are by listing any positions you’ve held, memberships of teams or societies, and interests and hobbies
• Show consistency in your five UCAS choices. It may be difficult for an admissions tutor to take you seriously if your other choices, and references to them, are totally different. If your choices are different, you should explain this in your statement. The UCAS form is blind. Admissions tutors don’t know the other universities you’ve applied to, or your priorities, but you should still be consistent
• Keep it clear and concise – UCAS admissions are increasingly paperless – so most admissions tutors/officers will read your statement onscreen

Explain what you can bring to a course and try not to just list experiences, but describe how they have given you skills that will help you at university.

Don’t just say: I am a member of the college chess club. I also play the clarinet in the orchestra.

When you could say: I have developed my problem-solving skills through playing chess for the college; this requires concentration and analytical thought. I am used to working as part of a team as I play clarinet in the college orchestra and cooperate with others to achieve a finished production.

• Applying to university and UCAS deadlines
• Applying and studying in the UK
• University interviews

What will admissions tutors look for in your personal statement?

To decide if you’re the right fit, universities and colleges are interested in how you express your academic record and potential. This should be backed up by your reference.

Those working in admissions look for evidence of:

• Motivation and commitment
• Leadership, teamwork and communication
• Research into your chosen subject
• Any relevant key skills

Admissions tutors aren't seeking Nobel laureates. They’re looking for enthusiasm for the course being applied for, and self-reflection into why you’d be suitable to study it. What value could you add to the course? Where would you like to go once you graduate?

Ben, the Admissions Manager for Law at the University of Birmingham , shared with us what he expects applicants to tell him in their personal statement:

The personal statement is not only an excellent opportunity to showcase applicants individual skills, knowledge, and achievements, but it also provides us with an insight into the type of student they aspire to be and how they could fit into the academic community. Ben Atkins, Law Admissions Manager at University of Birmingham

Real-life example: the good

Real-life example: the not-so-good

• How to make your personal statement stand out

You could have excellent experiences, but if they’re arranged in a poorly-written statement then the impact will be reduced. So, it’s important to plan your statement well.

A well-written personal statement with a clearly planned and refined structure will not only make the information stand out, but it’ll demonstrate you have an aptitude for structuring written pieces of work – a crucial skill needed for many university courses.

You can use it for other things too, such as gap year applications, jobs, internships, apprenticeships and keep it on file for future applications.

There's no one ‘correct’ way to structure your personal statement. But it’s a good idea to include the following:

• A clear introduction, explaining why you want to study the course
• Around 75% can focus on your academic achievements, to prove how you’re qualified to study it
• Around 25% can be about any extracurricular activity, to show what else makes you suitable
• A clear conclusion
• How to start a personal statement

Your personal statement is your chance to really show why you deserve a place on your chosen course. 

Remember to keep these in mind:

• Be clear and concise – the more concentrated the points and facts, the more powerful
• Use positive words such as achieved, developed, learned, discovered, enthusiasm, commitment, energy, fascination…
• Avoid contrived or grandiose language. Instead use short, simple sentences in plain English
• Insert a personal touch if possible, but be careful with humour and chatty approaches
• Use evidence of your learning and growth (wherever possible) to support claims and statements
• Plan the statement as you would an essay or letter of application for a job/scholarship
• Consider dividing the statement into five or six paragraphs, with headings if appropriate
• Spelling and grammar DO matter – draft and redraft as many times as you must and ask others to proofread and provide feedback
• For 2022 – 23 applications, refer to the challenges you've faced during the pandemic in a positive way

Don’t 

• Over-exaggerate
• Come across as pretentious
• Try to include your life history
• Start with: "I’ve always wanted to be a..."
• Use gimmicks or quotations, unless they're very relevant and you deal with them in a way that shows your qualities
• Be tempted to buy or copy a personal statement – plagiarism software is now very sophisticated and if you're caught out you won’t get a place
• Make excuses about not being able to undertake activities/gain experience – focus on what you were able to do positively, e.g. as a result of coronavirus

For further details, read our detailed guide on  what to include in a personal statement  and the best things to avoid.

Note that if you decide to reapply for university the following year, it's a good idea to consider making some changes to your personal statement. Mention why you took a year off and talk about what skills you've learnt. If you're applying for a completely different subject, you'll need to make more changes.

James gives us real-life examples of things to avoid:

I enjoy the theatre and used to go a couple of times a year. (Drama)

I am a keen reader and am committed to the study of human behaviour through TV soaps!

I have led a full life over the last 18 years and it is a tradition I intend to continue.

I describe myself in the following two words: 'TO ODIN!' the ancient Viking war cry. (Law)

My favourite hobby is bee-keeping and I want to be an engineer.

My interest in Medicine stems from my enjoyment of Casualty and other related TV series.

I have always had a passion to study Medicine, failing that, Pharmacy. (A student putting Pharmacy as her fifth choice after four medical school choices – Pharmacy can be just as popular and high status as Medicine.)

Some final advice

Above all, remember that a personal statement is your opportunity to convince a university why it should offer you a place. So, make it compelling and there’s a much higher chance they will.

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Writing Your Personal Statements

Your personal statement must demonstrate to the admissions committee that you have considered graduate school and their specific program seriously. It’s your opportunity to summarize your academic and research experiences. You must also communicate how your experiences are relevant to preparing you for the graduate degree that you will be pursuing and explain why a given program is the right one for you.

The personal statement is where you highlight your strengths. Make your strengths absolutely clear to the reviewers, because they will often be reading many other statements. Your self-assessments and honest conversations with peers and advisors should have also revealed your strengths. But you must also address (not blame others for) weaknesses or unusual aspects of your application or academic background.

Your personal statement should focus on two main aspects: your competence and commitment.

1. Identify your strengths in terms of competence that indicate that you will succeed in the grad program and provide examples to support your claims. Start your statement by describing your strengths immediately. Because faculty will be reading many statements, it’s important to start off with your strengths and not “bury your lede.” Consider traits of successful graduate students from your informational interviews, and identify which of these traits you have. These traits could involve research skills and experiences, expertise in working with techniques or instruments, familiarity with professional networks and resources in your field, etc.

• Check your responses from the exercises in the self-assessment section. You may wish to consult notes from your informational interviews and your Seven Stories . Write concise summaries and stories that demonstrate your strengths, e.g. how your strengths helped you to achieve certain goals or overcome obstacles.
• Summarize your research experience(s). What were the main project goals and the “big picture” questions? What was your role in this project? What did you accomplish? What did you learn, and how did you grow as a result of the experience(s)?

My research examines the interplay between U.S. domestic politics and foreign policy during the Cold War. As a native New Yorker, I saw firsthand how dramatically my city changed after 9/11, which prompted my early interest in U.S. policy at home and abroad. As an undergraduate at the City College of New York, I planned to study international relations with a focus on U.S. foreign affairs. I also quickly became involved in student activist groups that focused on raising awareness about a wide range of human rights issues, from the Syrian refugee crisis to asylum seekers from Central America.

The more I learned about the crises in the present, the more I realized that I needed a deeper understanding of the past to fully grasp them. I decided to pursue a PhD in history in order to gain a clearer understanding of human rights issues in the present and to empower young student-activists like myself.

— Vannessa Velez, PhD candidate in History

Addressing weaknesses or unusual aspects

• Identify weaknesses or unusual aspects in your application—e.g., a significant drop in your GPA during a term; weak GRE scores; changes in your academic trajectory, etc. Don’t ignore them, because ignoring them might be interpreted as blind spots for you. If you’re unsure if a particular issue is significant enough to address, seek advice from faculty mentors.
• Explain how you’ll improve and strengthen those areas or work around your weakness. Determine how you will address them in a positive light, e.g., by discussing how you overcame obstacles through persistence, what you learned from challenges, and how you grew from failures. Focusing on a growth mindset  or grit  and this blog on weaknesses might also help.
• Deal with any significant unusual aspects later in the statement to allow a positive impression to develop first.
• Explain, rather than provide excuses—i.e., address the issue directly and don’t blame others (even if you believe someone else is responsible). Draft it and get feedback from others to see if the explanation is working as you want it to.
• Provide supporting empirical evidence if possible. For example, “Adjusting to college was a major step for me, coming from a small high school and as a first-generation college student. My freshman GPA was not up to par with my typical achievements, as demonstrated by my improved  GPA of 3.8 during my second and third years in college."
• Be concise (don’t dwell on the issues), but also be complete (don’t lead to other potentially unanswered questions). For example, if a drop in grades during a term was due to a health issue, explain whether the health issue is recurring, managed now with medication, resolved, etc.

2. Explain your commitment to research and their graduate program, including your motivation for why you are applying to this graduate program at this university. Be as specific as possible. Identify several faculty members with whom you are interested in working, and explain why their research interests you.

• Descriptions of your commitment should explain why you’re passionate about this particular academic field and provide demonstrations of your commitment with stories (e.g., working long hours to solve a problem, overcoming challenges in research, resilience in pursuing problems). Don’t merely assert your commitment.
• Explain why you are applying to graduate school, as opposed to seeking a professional degree or a job. Discuss your interest and motivation for grad school, along with your future career aspirations.

I am definitely not your traditional graduate student. As a biracial (Native American and white), first-generation PhD student from a military family, I had very limited guidance on how best to pursue my education, especially when I decided that graduate school was a good idea. I ended up coming to this PhD in a very circuitous manner, stopping first to get a JD and, later, an MFA in Young Adult Literature. With each degree, I took time to work and apply what I’d learned, as a lawyer and as an educator. Each time, I realized that I was circling around questions that I couldn’t let go of—not just because I found them to be fascinating, but because I did (and still do!) feel that my research could help to bridge a gap that desperately needs bridging. Because my work is quite interdisciplinary, I strongly feel that I wouldn’t have been able to pursue this line of research without the degrees and life experience I gained before coming to this program.

— Jamie Fine, PhD candidate in Modern Thought and Literature

Statement of Purpose: subtle aspects

• Think in terms of engaging faculty in a conversation rather than pleading with them that you should be admitted. Ask reviewers to read drafts with this concern in mind.
• With later drafts, try developing an overall narrative theme. See if one emerges as you work.
• Write at least 10 drafts and expect your thinking and the essay to change quite a bit over time.
• Read drafts out loud to help you catch errors.
• Expect the "you' that emerges in your essay to be incomplete. . . that’s OK.
• You’re sharing a professional/scholarly slice of "you."
• Avoid humor (do you really know what senior academics find funny?) and flashy openings and closings. Think of pitching the essay to an educated person in the field, but not necessarily in your specialty. Avoid emotionally laden words (such as "love" or "passion"). Remember, your audience is a group of professors! Overly emotional appeals might make them uncomfortable. They are looking for scholarly colleagues.

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Writing the Personal Statement

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The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

What To Include In The Personal Statement on Your CV

The personal statement section of your CV is a crucial part of it, offering a small yet clear snapshot of the skills and experiences that you can offer a company or organisation, as well as your career goals and aspirations. This shows to an employer that you are both motivated and ambitious. By carefully composing the personal statement and taking time to choose the wording carefully to make a maximum and effective impact upon the reader, you can make a strong first impression and stand out from competition. Remember to customise your personal statement for each job application to ensure that it aligns with the job requirements and the culture of the company.

The statement should aim to showcase your personality traits as well as your professional suitability and unique qualities for the role you are applying for and as it's only a short paragraph at the beginning of your CV, it’s not as difficult as you may think. As your experiences and skills evolve, make sure to update your personal statement accordingly as keeping it current will accurately reflect your qualifications and objectives.

You should start with a strong and distinctive opening. Think about how you want to capture the reader’s attention immediately with  a few powerful words which highlight your most relevant  skills and achievements for the job. Focus on what makes you unique from everyone else and avoid using generic phrases, instead highlight your professional individuality.

Identify your main key skills and qualities that are most relevant for the role and place emphasis on these. You can include for example, soft skills, technical skills or any specific industry expertise that you have gained.

Provide brief examples of how you have been able to demonstrate your skills in previous roles which may include successful projects you have completed or initiated, awards you have received and any relevant positive feedback or implications due to your dedication and commitment within your area of expertise.

Researching a company beforehand is most important when applying for a job within its structure and this is where you can utilise your prior knowledge to your advantage by using  carefully selected words which reflect the company’s unique values, priorities and culture.

Once you have finalised your personal statement, check at least twice for any errors as a well written statement reflects positively on your attention to detail and professionalism. Seek feedback from someone you trust as they may be able to offer valuable insights and help you to refine and convey your message.

It takes time and effort to create a compelling personal statement which effectively highlights key information to prospective employers but by creating a statement which will have a positive impact, you will be placing yourself on the right path to success in your job search.

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All Startups Need a Well-Defined Brand Positioning Statement. Here's a 3-Step Framework to Help You Craft One. Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

By Praveen Krishnamurthy Edited by Chelsea Brown May 16, 2024

Key Takeaways

• A clear brand positioning statement can serve as a crucial compass for your startups, influencing every strategic decision you make.
• The 3 Cs framework will help you arrive at a compelling positioning for your company.
• The most important aspect to focus on is differentiation based on what your customers truly desire but your competitors don't offer.

Opinions expressed by Entrepreneur contributors are their own.

The most important thing you could do for your startup is to focus on your brand positioning . But often, startups do not treat it with the care with which they treat general marketing, go-to-market and product development work. A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product or service, you need to be sure that it is aligned with your brand's positioning.

If you are in the process of creating sales and marketing collaterals, those should be guided by your positioning statement. Often, startup founders and leaders use their judgment and intuition in making such decisions when those decisions should actually be driven by a clearly defined brand position. Given the critical role it can play, this article will focus on a positioning framework that you can adopt today for your startup.

Related: The Importance of 'Positioning' Your Brand When You're Just Starting Out

In marketing, we often hear about the 5 Cs (company, customer, competitor, collaborators and climate) but, if you are pressed for time, three of those Cs are solid enough to help you arrive at a compelling positioning for your company. These critical Cs are your customers, competitors and company. While this exercise will still require resources and time, it will be one of the most important things you do for your startup.

This is a very effective framework. You should identify an exhaustive list of all the characteristics of your products and brand. The next step should be to identify the strengths of your competitors and what they offer; make sure you do a comprehensive competitive analysis when you undertake this step. You should then leverage that research to zero in on those elements that are unique to your company and are not offered by your competitors.

The last and most important aspect is understanding your customers , what they want and how badly they want those things. If your company offers something that your customers want but isn't offered by your competitors, that's the golden aspect you should focus on and should drive your positioning. This will mean making some tough choices and picking that one truly differentiated aspect desired by your customers. You will be tempted to choose multiple aspects, but the difficult and right decision is to choose one and use that one benefit to drive your positioning.

Related: How to Create a Positioning Statement That Stands Out

Why does this matter?

If you have something that customers want but isn't unique to you and is also offered by your competitors, you will likely be engaged in a price war and will struggle to get good ROI on your marketing dollars. On the other hand, if you have something that's unique to you but your customers don't want, you will probably spend a lot of marketing dollars in vain and struggle to convince customers to spend money on your product. It is critical that your customer research is comprehensive and helps you uncover everything about your customers' needs and willingness to pay for satisfying those needs.

Personal experience: A case in point

In my previous role, I led marketing for a VC-backed menswear ecommerce startup that had over 100,000 customers. The company was three years old when I joined it, and it specialized in making chinos — a solitary, hero product. Granted, the chinos were made in over 30 colors, but chinos in and of itself wasn't a unique product. On the contrary, it faced immense competition. But how could we differentiate it?

I focused on what all we did differently . Our product's fit was liked universally by our customers and got tons of repeat orders, but there was a particularly unique aspect about our fit: We had never changed it in the three years of our existence. As someone who wore chinos almost exclusively, I knew that as a consumer, I didn't like shopping repeatedly for my staple trousers; I preferred being able to turn to the same brand repeatedly for them.

A good scan of our competitors told me everyone else changed their fit with every season. I was intrigued. I then proceeded to undertake customer research that revealed that men didn't like having to shop at different brands for staples like chinos (due to brands repeatedly changing their product's fit). They wanted to be able to stick to one brand and keep ordering their favorite chinos.

Related: 6 Secrets to Writing a Better Brand Positioning Statement

I had arrived at our holy trinity — something that our customers really wanted and we offered but our competitors didn't. This was extremely powerful. It then started informing and influencing all of our strategic decisions and our brand narrative. It also had a significant impact on our business — we were in the process of raising additional venture funding , and this played a pivotal role in garnering more interest.

We were originally struggling to get traction from investors as we weren't able to communicate a clear and unique competitive position, but this new positioning and brand narrative dramatically altered that. Not only were we able to get more investors interested, but we were also able to get $500,000 in funding commitments.

Entrepreneur Leadership Network® Contributor

Product Marketer at Adobe

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