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13 entry-level sales associate cover letters.

Approved by real hiring managers, these Entry-Level Sales Associate cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Entry-Level Sales Associate Roles

Table of contents

  • Entry-Level Sales Associate
  • Sales Consultant
  • Retail Sales Representative
  • Retail Sales Associate
  • Sales Representative
  • Retail Sales Specialist
  • Alternative introductions for your cover letter
  • Entry-Level Sales Associate resume examples

Entry-Level Sales Associate Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

Using specific numbers to showcase past accomplishments demonstrates the value you can bring to the company. Be sure to include quantifiable achievements that are relevant to the role you're applying for.

Highlight Adaptability

Emphasizing your adaptability and ability to work well with diverse teams showcases your collaborative skills and willingness to learn. This is especially important for entry-level roles where growth and development are key.

Show Your Knowledge of the Company

Your cover letter is a great place to demonstrate your understanding of the company’s values. If, like this candidate, you're a frequent customer or user of the company's products, don't shy away from saying it. It shows you understand their brand and customer service from a consumer's perspective, which can be a powerful selling point.

Highlighting Genuine Interest and Personal Strengths

What I really like about this part is how your personal interest in technology and your ability to connect with people are highlighted. It beautifully shows that you're not just a salesperson, but someone who genuinely enjoys what they're selling and who they're selling it to. This can be a powerful selling point for hiring managers, because it's one thing to be good at selling, but it's another to genuinely enjoy it.

Showcasing Valued Experiences

When you mention your past experiences and how they've shaped you, this really shows you understand the job's requirements. You're not just listing your experiences, you're showing how they've made you better at creating meaningful customer experiences - something highly valued in sales roles.

Communicating Excitement for the Role

When you express what excites you about the job, it shows enthusiasm and passion. This can be a strong indicator of your motivation and dedication to the job. Hiring managers look for passion, because passion often translates into dedication and hard work.

Envisioning Contribution to the Team

I love how you visualize your future contributions to the team. It shows that you're already thinking about what you can bring to the table, and how you can create value for the company. It's a great way to show that you're proactive and focused on achieving results.

Share your personal connection

When you talk about your first positive experience with the brand, it shows that your interest in the job is genuine. This helps you make a strong first impression.

Highlight practical learning experiences

Describing your hands-on experience during an internship demonstrates that you have already started developing your skills in the field. It's proof of your commitment to growing as a sales professional.

Show your sales impact

Mentioning a specific instance where your efforts led to increased sales illustrates your potential to contribute positively. It gives a clear example of how you can add value to the team.

Emphasize customer rapport and style insight

Stating your strengths in building customer relationships and having an eye for fashion are key for a sales role. It suggests you're not just about sales but also about enhancing the shopping experience.

Express eagerness for the opportunity

Ending with a note of thanks and a forward-looking statement shows professionalism and enthusiasm. It leaves a positive lasting impression.

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Share positive past experiences with the brand

Talking about a good experience you had with the company makes your application more personal and shows you've liked the company for a long time.

Showcase skill development through experiences

Explaining how you improved your skills during an internship is a great way to show you can learn and grow. This is important for doing well in a new job.

Describe how you added value

Telling about a time you made a positive change, like improving the store layout, shows you're proactive and can have a real impact on sales.

Express eagerness for personal growth

Showing that you're excited about learning and growing with the company indicates you're looking to stay and improve over time, making you a good investment.

Reiterate your interest in contributing to success

Ending with a statement about wanting to help the company succeed shows you're focused on what you can bring to the role and are eager to make a positive impact.

Show your personal connection

Share a story that connects you to the company. It shows that your interest is genuine.

Highlight your sales achievements

Talk about your past success in sales. This shows you can bring good results.

Connect on a personal level

Showing you understand customers on a personal level suggests you can make strong customer relationships.

Express your confidence in contributing

Being confident about how you can help the company shows you're ready to take on challenges.

End with a strong call to action

Inviting further discussion makes you seem eager and ready for the next step.

Sales Consultant Cover Letter Example

Applying past success to potential role.

Explicitly stating how your past experience and success aligns with Tesla's customer engagement approach is a great way to show you understand their values and can contribute to their mission. Employers like to see that you've done your homework and understand the company's ethos.

Demonstrating Cross-Functional Skills

Highlighting your experience in community outreach is clever as it showcases a broad skill set that extends beyond direct sales. This shows you're a versatile candidate who can contribute to Tesla's mission in more ways than one.

Expressing Passion for the Company's Mission

Showing your excitement for Tesla's mission helps to demonstrate your passion for the industry and the company. This aligns your personal values with the company's, which can be a compelling reason for hiring managers to consider you for the role.

Positioning Yourself as a Contributor to Success

Envisioning yourself contributing to Tesla's continued success and innovation shows your ambition and forward-thinking. By doing this, you signal to the hiring team that you're not just interested in a job, but in contributing to the company's overall vision and goals.

Show your personal connection to the company's mission

It's good to share why you like the company. It shows you know what the company does and care about it. This can make you seem like a better fit for the team.

Demonstrate understanding of customer needs

By explaining how you listen and respond to what customers want, you show that you can be good at sales. This skill is important for helping people find what they need and making them happy.

Quantify your achievements

Mentioning specific results, like increasing sales by 30%, is a strong way to prove your success. Numbers make it clear how you can help the company do well.

Highlight your enthusiasm and skills

Expressing your excitement about the job and talking about your abilities makes it clear that you are ready and able to do well in the role.

Express interest in contributing to the company's goals

Ending your cover letter by saying you want to discuss how you can help the company shows that you are thinking about what you can offer, not just what you can get from the job.

Retail Sales Representative Cover Letter Example

Reflect on excellent service experiences.

Relating your aspiration to the high standards of customer service you observed shows you value quality and are motivated by it. This aligns with the company’s mission to provide exceptional service.

Detail your customer service success

Sharing stories of how you've met customers' needs in the past proves you have the skills necessary for the job. It reassures hiring managers of your capability to handle similar situations.

Demonstrate significant sales achievements

Talking about a time when you significantly increased a sale demonstrates your ability to drive revenue. It’s convincing evidence of your sales proficiency.

Highlight relationship building and communication

Emphasizing your strengths in forming lasting connections and effective communication suggests you're a candidate who can not only sell but also cultivate customer loyalty.

Conclude with a clear call to action

Closing your cover letter by thanking the reader and expressing a desire for further discussion is a polite and assertive way to end. It shows you're proactive and serious about the opportunity.

Retail Sales Associate Cover Letter Example

Connect your personal story to the job.

Sharing a personal experience related to the job can make your cover letter more engaging. It shows you have a genuine interest in the field.

Show your retail sales impact

Mentioning specific achievements, like exceeding sales targets, demonstrates your ability to deliver results. It makes your application stronger.

Highlight recognition received

When you talk about awards or recognitions, it adds credibility to your accomplishments. It suggests you are a valuable team member.

Align your values with the company

Expressing how your personal values match the company's shows you've researched the company and envision yourself as part of their culture.

Express eagerness to contribute

Concluding with a strong desire to discuss your contribution to the company's mission conveys enthusiasm and a proactive attitude.

Sales Representative Cover Letter Example

Use personal connections to the brand.

Starting with a personal anecdote about why you admire the company can create a memorable introduction. It shows passion and familiarity with the brand.

Demonstrate sales skills with results

Quantifying your success in previous roles with specific numbers highlights your effectiveness as a salesperson. It's proof of your capability.

Emphasize awards and team spirit

Mentioning an award emphasizes not just your skills, but also your ability to work well within a team setting.

Match your values to the company's

When your cover letter reflects a deep understanding and alignment with the company's values, it suggests a good fit for their culture.

Show enthusiasm for the role

Ending on a note of eagerness to contribute to the company's success shows you're ready and excited to take on the challenges of the job.

Share your admiration for the company

Telling why you admire the company makes your application more personal and focused.

Discuss specific sales successes

Specific examples of your sales success show you know how to achieve goals.

Showcase your ability to overcome challenges

Showing you can handle objections and close deals proves you're a strong candidate.

Express excitement to contribute

Your excitement to join the team suggests you're motivated and driven.

Invite further discussion

Asking for a chance to discuss your application shows initiative and eagerness.

Retail Sales Specialist Cover Letter Example

Show your early interest in retail technology.

Mentioning your long-term interest in technology and how it led you to apply for a retail sales specialist position makes your passion genuine and engaging.

Highlight your success in sales

Talking about exceeding sales targets by a specific percentage not only shows your capability but also your understanding of goals and your drive to achieve them in a retail environment.

Demonstrate your ability to simplify complex information

Your skill in making technology easy to understand for customers highlights your strong communication skills, an essential trait for a successful retail sales specialist.

Connect your goals with the company's mission

Expressing excitement to contribute to the company's success demonstrates that you are not just looking for any job, but you are invested in the vision and goals of the company you are applying to.

Express gratitude and eagerness for a follow-up

Closing your cover letter by thanking the hiring manager for their consideration and expressing eagerness to discuss your alignment with the company's mission comes across as polite and professional.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry-Level Sales Associate Roles

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Other Sales Cover Letters

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sales job cover letter entry level

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

sales job cover letter entry level

3 Professional Entry Level Sales Cover Letter Examples for 2024

Your entry level sales cover letter must immediately highlight your enthusiasm for sales. Show that you understand the importance of customer relationships. Demonstrate your ability to learn quickly and adapt to new sales strategies. Ensure your cover letter reflects your determination to achieve and exceed sales targets.

Cover Letter Guide

Entry Level Sales Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Entry Level Sales Cover Letter

Key Takeaways

By Experience

Sales Intern

Sales trainee.

Entry Level Sales cover letter

Embarking on a job hunt, you've checked all the boxes: polished your resume, scouted positions, and then, the request for a cover letter appears. This isn't a space to simply echo your resume; it's your golden ticket to showcasing that one professional triumph that sparkles with pride. Your mission? Craft a concise, one-page narrative that's both formal and fresh, sidestepping worn-out phrases. Let's guide you through weaving an entry-level sales cover letter that stands out, not just fills out.

  • Personalize the greeting to address the recruiter and your introduction that fits the role;
  • Follow good examples for individual roles and industries from job-winning cover letters;
  • Decide on your most noteworthy achievement to stand out;
  • Format, download, and submit your entry level sales cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your entry level sales resume, which will swiftly be converted into your job-winning cover letter.

If the entry level sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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  • Graphic Design Student cover letter example

Entry Level Sales cover letter example

New York, NY

+1-(234)-555-1234

[email protected]

  • It is beneficial to demonstrate synergy between personal experience and the company's mission; the cover letter emphasizes experience in renewable energy which aligns with the company's commitment to sustainable practices.
  • Quantifiable achievements, such as a "10% boost in solar installations" and "20% surge in scheduled appointments," are compelling ways to showcase the impact of one's work in sales roles and are highlighted effectively in the cover letter.
  • The candidate underscores their suitability by specifically mentioning their relationship-building skills, which is a key trait for sales positions and vital for the role at the prospective company.

The must-have sections and format of your entry level sales cover letter

When writing your entry level sales cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

  • Header (apart from your contact information, include your name, the role you're applying for, and the date);
  • Personalized salutation;
  • Opening paragraph to win the recruiters over;
  • Middle paragraph with key details;
  • Closing that starts from clichés;
  • Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your entry level sales cover letter, refer to one of our templates , which automatically takes care of the spacing and margins.

Choose the same font for your entry level sales cover letter as you did for your resume : the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole entry level sales cover letter from our builder in PDF to keep the same formatting and image quality.

The top sections on a entry level sales cover letter

  • Header: Include your contact information and the date, which is important for the recruiter to reach out to you and to document when the application was submitted.
  • Greeting: Address the recruiter or hiring manager by name if possible; it shows you've done your homework and personalizes your cover letter, demonstrating your attention to detail.
  • Opening Paragraph: Introduce yourself, mention the sales position you are applying for, and highlight your enthusiasm for the role; it's crucial to make a strong first impression and show your passion for sales.
  • Sales Pitch Body: In one or two paragraphs, relate your previous experiences and skills to the requirements of a sales role, emphasizing your persuasive communication skills, resilience, and any sales-related achievements; this section is where you 'sell yourself' and convince the recruiter you have the aptitude for sales.
  • Closing Paragraph & Call to Action: Thank the reader for considering your application and suggest an arrangement for a further conversation or interview, showing your proactive approach and eagerness to take the next step in the sales field.

Key qualities recruiters search for in a candidate’s cover letter

Exceptional communication skills: Sales roles require articulate and persuasive communication, as you need to effectively explain the features and benefits of products or services to potential customers.

Results-driven mindset: Recruiters look for candidates who are focused on meeting and exceeding sales targets, as this quality is essential for driving business revenue and growth.

Adaptability and resilience: The ability to handle rejection and adapt to different sales situations or customer personalities is vital in sales, where unexpected challenges are the norm.

Customer service orientation: An understanding of customer needs and a dedication to delivering high satisfaction is crucial, as building strong customer relationships leads to repeat business and referrals.

Strong negotiation skills: The ability to negotiate terms and close deals is integral to a sales role, so recruiters value candidates who can demonstrate this ability.

Proactive and self-motivated: Recruiters seek individuals who can take initiative, generate their own leads, and pursue sales opportunities without constant supervision.

The entry level sales cover letter salutation: how to address hiring managers

After covering the format of your entry level sales cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation ?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear Ms. [Last Name],
  • Dear Mr. [Last Name],
  • Dear Dr. [Last Name],
  • Dear [First Name] [Last Name],

Get creative with your entry level sales cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your entry level sales cover letter introduction to share something memorable about your experience .

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

What to write in the middle or body of your entry level sales cover letter

Here's where it gets tricky.

Your entry level sales cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your entry level sales cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Time to wrap up your entry level sales cover letter

Writing the closing paragraph of your entry level sales cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your entry level sales cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

The zero experience entry level sales cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience . Within your whole experience, there's plenty more you can write about in your entry level sales cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Summarizing the most important aspects in writing your entry level sales cover letter, remember to:

  • Create a personalized entry level sales cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your entry level sales cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your entry level sales cover letter with two sentences that reflect what is most important about your application;
  • Your entry level sales cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your entry level sales cover letter with a nod to the future with what you aim to achieve in this potential role.

Entry Level Sales cover letter examples

Explore additional entry level sales cover letter samples and guides and see what works for your level of experience or role.

Sales Intern Resume Example

Cover letter examples by industry

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Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Aja Frost

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

sales job cover letter entry level

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

→ Click here to access 5 free cover letter templates [Free Download]

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

an effective sales cover letter example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Professional Cover Letter Templates

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Write An Entry-Level Cover Letter (Examples, Tips & Template)

Background Image

So, you’re applying to an entry-level job and wondering where a cover letter fits in the application package.

Is an entry-level cover letter a requirement? If so, what should you write in your entry-level cover letter to really improve your employment chances?

Should it be the same as a normal cover letter, or should it include some specific information that can serve an entry-level job? Yeah, there are quite a few questions on the topic—and for good reason. After all, who doesn’t want their application to be as perfect as possible?

In this article, we’re going to teach you everything you need to know about entry-level cover letters. 

  • What’s an Entry-level Cover Letter and Why It Matters
  • Entry-level Cover Letter Format
  • Tips & Examples on Writing an Entry-Level Cover Letter

Entry-level Cover Letter Template

...and more! 

Ready? Let’s dive in!

What Is An Entry-Level Cover Letter?

An entry-level cover letter is a cover letter that you write when you’re applying for an entry-level job. 

As such, you will need to write an entry-level cover letter on these occasions: 

  • As a college senior on a job hunt.
  • As a recent college graduate looking to land his first job.
  • As a professional who has changed industries/career paths.

In any of these cases, an entry-level cover letter is an essential part of the application.

One could even argue that entry-level cover letters are even more beneficial to your resume than your average cover letter.

Here’s why:

As a college senior/graduate or someone changing careers, chances are, your resume might not be that rich in terms of practical work experience.

So, in addition to your resume, your cover letter is your second-best chance to explain why you’re the perfect fit for the job!  

What Should an Entry-Level Cover Letter Include

Before we get into the specifics of writing an entry-level cover letter, let’s go over the basics.

Namely, the format . 

If you don’t know how to properly “set up” your letter, it will end up being disorganized and confusing .

Entry-Level Cover Letter Format

So, what should your entry-level cover letter contain? Here are all the details.

  • Header with contact information. In addition to your name, your contact information should contain your email (a professional email, that is), your phone number, and (optionally) LinkedIn profile. Underneath your contact info comes the date and then the receiver’s information: manager’s name and title, company name, and the company’s street address.
  • Addressing the hiring manager. How you address the cover letter is important. Preferably, you want to include the hiring manager’s name/professional title or the name of the department head doing the hiring.
  • Opening statement. Your opening paragraph should be professional, but at the same time personal and attention-grabbing. The best way to achieve that is by tailoring your introduction to the job application.
  • The body. The body of your entry-level cover letter should consist of 2-3 paragraphs highlighting your skills, accomplishments, and education.
  • Closing paragraph. To end your cover letter, you need a professional closing paragraph. You can mention that you will be following up the cover letter, wrap up anything you couldn’t in the previous paragraphs, or just simply thank the recruiter for their time.
  • Formal salutation. Formal closings include salutations such as “best regards,” “kind regards,” “sincerely,” and “thank you.”

How to Write an Entry-Level Cover Letter With No Experience (Tips & Examples)

Ready to get into the knits and grits of writing an entry-level cover letter? 

Great! Let’s get to it.

#1. Write a Strong (But Professional) Opening

The first thing you want to do is write an attention-grabbing opening paragraph. 

Recruiters receive hundreds of applications daily, so you can probably imagine how limited their time is. This leaves you with one goal—to make your cover letter worth reading, right from the get-go. 

One thing is for sure, you’ll never achieve this by writing a generic, one-fits-all kind of introduction, like the one below: 

My name is Samantha and I’d like to apply for the Sales Representative entry-level position at your company. I am a recent Marketing graduate, so I believe I would be a great fit for the role.

See, you could use this kind of introduction to apply for any entry-level position in sales. And though it’s not bad, per se, it’s not memorable either. 

Instead, you want your opening paragraph to be custom-made for the entry-level job you’re applying for. Bonus points if you can mention an achievement or two in the opening paragraph to show the recruiter how you stand out from the rest of the candidates.

Here’s what a well-written entry-level cover letter would look like:

My name is Samantha and I’d like to become part of XYZ Inc. by applying my newly acquired marketing knowledge to your Sales Representative position. I am confident that my excellent university results and the practical knowledge gained during my academic internship at Company X, where I was trained in sales, make me the right candidate for the job.

#2. Include Relevant Employee Skills

After you prepare the ground with an attention-grabbing introduction, you should use the body of your cover letter to show exactly how your skills, achievements , and education make you the right fit for the job. 

In light of your limited work experience, your skills are your second-best chance to prove your worth and showcase your strengths. 

Start by listing skills that are relevant to the job by doing the following:  

  • Scan the job description to find what the required skills are for the position. 
  • Explain how your skills can benefit the company. 
  • Optionally, you can mention that you are eager to learn required skills that you may not have to get better at the job. 

For example, an entry-level journalism position may require that you:

  • Know how to apply the AP Stylebook rules
  • Are up to date with media law and ethics
  • Are an effective communicator
  • Can meet deadlines. 

Here’s how you could highlight those skills:

As a recent Journalism and Mass Communication graduate from X University, I am up to date with the 55th Edition of the Associated Press Stylebook and all media law and ethical reporting standards. Being Editor-in-Chief of the university’s newspaper taught me how to be an effective communicator while being in charge of publishing the newspaper each week improved my attention to detail and ability to meet deadlines. 

#3. Do Some Research

Research is one of your best friends when it comes to cover letters, as it can give you valuable information on what the recruiters are looking for in a candidate. 

After thoroughly researching the company’s history, products/services, goals, and even challenges, you can mention exactly how:

  • You fit in the position
  • You stand out from your competition 
  • You can be of use to the company

Say, for example, that you’ve previously worked as a proofreader and you’re now going into magazine editing. After some research, you find out the magazine you’re applying to puts great attention to producing quality content. 

Here’s how you can work that to your advantage: 

I have read the content your magazine produces and I think it’s extremely well-researched, reader-friendly and grammatically correct.

During my 5-year experience as a proofreader, I have mastered editing and writing and I am confident that this experience can further improve your magazine quality. 

#4. Quantify Your Achievements (When Possible)

The best practice, whenever achievements are involved, is to quantify them and back them up with concrete examples. 

Imagine you’re a recruiter and you’re on the fence about two candidates for an entry-level customer service position. They have almost-identical resumes in terms of education and they claim to have customer support experience from past internships.

 So, you jump to their cover letter. This is how each candidate has described their achievements:

Candidate 1

As a Client Services intern, I was required to contact and ask clients for feedback daily, I supported the management team in improving customer services based on clients’ comments and I provided suggestions to teams from other departments to improve overall client satisfaction.

This is not horrible. However, compared with the second candidate’s much more detailed description, it lacks substance. Take a look for yourself. 

Candidate 2 As a Customer Services intern at Company X, I helped raise customer satisfaction by speaking to and collecting our clients’ feedback and working with teams from different departments to address their dissatisfaction and implement relevant suggestions. After one year, we ran a survey that showed customer experience had improved by 50%. This result was backed by a 30% increase in profit within that same year. 

Sure, the first candidate “improved customer services,” but this opens up a lot of questions:

  • How well did they improve the customer services?
  • Over what timeframe?
  • What kind of impact did this have on the company’s bottom line?

The 2nd candidate, though, mentions all this information, and as such, their cover letter is a lot more impactful. 

#5. Highlight Your Education

Your education can very well replace what you lack in work experience when it comes to entry-level jobs. It can convincingly back up your skills and achievements, as well as help you demonstrate some of your strengths. 

Now, when we tell you to highlight your education, we don’t mean mentioning the title of your diploma and calling it a day. 

Instead, what you need to do to reinforce your skills and strengths is to mention relevant group projects and classwork, extracurricular activities and school clubs, published work, or independent research. 

Highlighting your education can be just as effective if you’re changing career paths. 

Did you take classes on your newly-found passion when you were in college? Or maybe you got to practice it as part of a club. No matter the case, make sure to highlight it, as this is exactly the part of your education that will make a difference in your cover letter. 

Now, let’s say you’re a college senior thinking ahead and looking for a graphic design job for when you graduate. To improve your chances of getting that entry-level job, here’s how you can highlight your education: 

My passion for visually communicating a message began alongside my work at InFocus Magazine, our university’s photography and graphic design magazine, where I am Head of Design. I mainly work with Adobe InDesign and Illustrator, but I am now also learning to use Canva and Crello in my Design & Illustration class. 

#6. Don’t Forget a Call to Action 

Finally, it’s time to wrap up your entry-level cover letter with a conclusion. 

For your entry-level cover letter’s final paragraph, you want to do the following: 

  • Mention anything you couldn't during the previous paragraphs. If you think you left something important out (something that could help you get hired), this is your chance to say it. 
  • Thank the recruiter. You can use the closing paragraph to thank them for their time. This is a chance to be formal, but make sure you don’t sound like you’re trying to get to the recruiters’ good side. 
  • Include a call to action. As a call to action, you can mention to the recruiter that you will be following up (if they haven’t specified the interviewing procedure) to inquire about the application or ask them to take some action. 

And here’s what this would look like on a cover letter:

To conclude, let me first thank you for considering my application. I believe I can help your company improve its customer satisfaction by putting to use all the experience I’ve gained from my past jobs in customer service. I’d love to discuss in length how I can help you improve one-on-one customer service at your stores.

#7. Conclude with a Professional Closing

Once you’ve written your closing paragraph, all you have to do is sign off your cover letter.

Your “goodbye” should be formal and include only your name and signature. 

Any of the following is an acceptable way to sign off your cover letter:

  • Best Regards,
  • Kind Regards,
  • Sincerely, 
  • Thank you, 

Want to know other ways to conclude your cover letter memorably? Head over to our guide on how to end a cover letter for additional info! 

#8. Proofread Your Letter

And you’re finally done! 

Make sure to proofread your cover letter before attaching it to your job application. Any effort you might have put into it will lose value if your cover letter has mistakes. 

You can either give it to a friend to proofread it or use editing software like Grammarly and Hemingway .  

Want to Make Things Easy? Use a Cover Letter Builder

The way you design your cover letter matters!

Sure, you can go for a generic text in a Word Document, but having a well-designed cover letter that matches your resume in style will help you stand out much more in a sea of applicants. 

Well, Novoresume makes that easy for you! Just pick any of our matching cover letters and resume templates and leave a lasting impression!

entry level cover letter match resume

[First Name and Last Name]

[Email Address]

[Phone Number]

[LinkedIn/Website]

[Date of Writing]

[Manager’s Name]

[Manager’s Job Title]

[Company Name]

[Company’s Street Address]

[City, State, ZIP Code]

[Addressing the hiring manager]

[Write your attention-grabbing opening paragraph]

[Write 2-3 paragraphs where you include skills that are relevant to the position you are applying for, where you quantify your achievements (when possible), and where you highlight your education.]

[Conclude by saying thank you and by making a call to action.]

[Sign off your letter professionally]

Key Takeaways 

And that’s a wrap! We hope that you feel more confident about your entry-level cover letter knowledge and writing after reading this article. 

Now let’s go over the main points we covered:

  • An entry-level cover letter is a cover letter that you write for an entry-level job. You may need to use it as a college senior or recent college graduate or as a professional changing career path. 
  • Your entry-level cover letter should follow the following format: header, addressing the recruiter/company, opening paragraph, body, closing paragraph, formal salutation. 
  • To write a good entry-level cover letter you should write an attention-grabbing opening, include some relevant skills, highlight your education, and make a call to action.
  • Use a cover letter builder to make sure your cover letter meets recruiters’ standards and to save your time.

Related Readings

  • How to Write a Cover Letter
  • How to Start a Cover Letter  
  • Cover Letter for Internship  

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How To Write An Entry-Level Cover Letter (With Examples)

  • Cover Letter Examples
  • Best Cover Letters
  • Cover Letter For Internship
  • General Cover Letter Templates
  • Career Change Cover Letter
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  • Cover Letter With No Experience
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  • How To Write A Cover Letter For A Job With No Experience In That Field

Find a Job You Really Want In

If you’re an entry-level jobseeker, your cover letter is your best friend.

Your cover letter is an opportunity to stand out as an entry-level candidate – because sadly, your resume probably won’t. Most people applying for the position will have fairly similar resumes, trying to make the best out of their limited experience .

And like their similarly limited work experience and resumes, many of those other entry-level candidates make a lot of the same mistakes in their cover letters.

But a cover letter that’s tailored to the specific position you’re looking for will open doors for you – even when your resume alone won’t.

Key Takeaways:

Entry-level cover letters should be between 250 and 300 words. Do not go over 400 words.

Entry-level cover letters should be crafted for a specific position.

Address what position you’re applying for, how you will fulfill the job’s responsibilities, and a bit of your personality.

Specifically address your cover letter if you can and avoid generalizations in your opening.

Make your cover easy to read and quantify your accomplishments.

How To Write An Entry-Level Cover Letter (With Examples)

What Is an Entry-Level Cover Letter?

How to structure an entry-level cover letter, elements of an entry-level cover letter, common mistakes in entry-level cover letters, entry-level cover letter tips, examples of entry-level cover letters, entry-level cover letter faq, final thoughts.

  • Sign Up For More Advice and Jobs

An entry-level cover letter is a document expressing your interest and qualifications for a job that qualifies as “entry-level.” Entry-level jobs typically don’t require much (if any) prior experience, so job-seekers can be at a loss for how to summarize their suitability for a job they have no background in.

Alongside your resume , your cover letter is the first impression a hiring manager or recruiter will have of you. Unlike a resume, a cover letter gives you a chance to explain why you’re interested in the role and how you’ll perform it.

The best cover letters will land you interview requests , so make sure you’re hitting your most impressive skills , experiences, and qualities.

Even without formal experience, everyone has a background that served to prepare them for success. The trick is understanding how your background fits into what the employer wants .

The average amount of time hiring managers spend reading cover letters is six seconds. That means that they’ll spend as much time reading your cover letter as you spent reading this two-sentence introduction.

We’re even giving you the benefit of the doubt here on your reading speed.

You want to get their attention quickly and spend 250 words – but no more than 400 – showing the hiring manager:

What position you’re applying for

How you will fulfill the job’s responsibilities

A bit of your personality

Meanwhile the structure of a cover letter should be:

Contact information

Closing and signature

How to write a cover letter

Contact Information

There’s not too much to say here, except don’t get it wrong. You wouldn’t be the first person to accidentally leave old company information and dates on a reworked cover letter.

Your contact information goes near the top left margin. Put a space between theirs, space then the date, and then a space and the salutation. That’s how to address your cover letter :

City, state, zip code

Phone number

Break it up with a space, then:

A big caveat here is that if you’re sending an email cover letter, you put your personal contact info in the email signature. Also, remove the contact information for the person you’re contacting.

You should make your subject line informative and brief, something like “Bilingual Creative Writer seeks content creation position.” Or just use your name and the position title.

Salutations

Keep in mind that they’ll be skimming, so anything that screams “this is from a template” gets the boot pretty quickly.

No “Dear Sir or Madam:” and no “To Whom It May Concern:” – this just shows that you didn’t figure out who you’ll be addressing the letter to .

You may have forgotten, but “Mrs.” indicates marriage, so play it safe on the title – “Dear Mr./Ms. [Last Name]”

If you can’t figure out someone’s gender based off of their name, don’t guess. “Dear [Full Name]” is the safest road

You can use either a comma or colon – we prefer commas.

Do what you can to figure out who will be reading your letter. If it’s not in the posting, try searching the company website and LinkedIn . You might have success calling and asking the human resources department .

But if you’ve truly exhausted your search options, don’t fret. Some companies keep it on the down-low to keep people like you from spamming their inboxes with follow-up emails – “Dear Hiring Manager” or one of its variations will do.

The Opening Sentence(s)

Hiring managers read a lot of cover letters, and plenty of those are from people who don’t care much about landing that particular job.

So don’t open with “My name is [name] and I am applying for the [position] at [company] because [I need money].” You’ve given them your contact info and you’re applying for a job – they already know all of that. Start your cover letter off right.

Remember that you’re fighting to get noticed at this stage, so anything that they’ve already read from you – and other applications – makes their eyes glaze over.

Examples of Opening Sentence(s)

A solid opening statement can accomplish the three goals from earlier in one move:

Tell them what you want

How you’ll do it

Show them personality

Let’s look at some examples:

“I’ve wanted to work in broadcast journalism since a reporter interviewed me for winning my third grade spelling bee. The realization that I’m responsible for thousands of people’s “truths” resonated with me then, even if the truths were just how to spell prestidigitation.”

Why it works: So here the writer has announced that she wants a job as a broadcast reporter, she was an academic achiever (sort of), and that she has an appreciation for the solemnity of the profession. And it’s kinda cute.

Cute’s good; just don’t be too cute.

‌“My approach to management was drilled into me during my military training: be the kind of leader you want to follow.”

Why it works: This example identifies the job, obliquely mentions military experience , and also tells the reader that the writer knows what separates good bosses from bad ones.

“It didn’t land me on the cover of Forbes, but my college laundry delivery startup did teach me this: in sales, if you don’t measure it with reliable data, you can’t manage it reliably. Also, raise your prices before student loan checks arrive.”

Why it works: And here we know the writer is applying for a sales position, appreciates the value of metrics, is entrepreneurial, and has a sense of humor.

Be careful with the jokes though. You don’t have any idea what your hiring manager’s sense of humor is going to be like. If your joke doesn’t land, you’ll waste precious space and seem nonsensical – or worse, you’ll be deemed unfunny.

These examples have two important things in common: you don’t need experience to write them and they don’t explicitly state the job title.

Describing the job in the first sentence is a convention that can be done without — odds are that the reader will know what position you’re applying for, and if they don’t then you can more or less tell them in the introduction .

The Cover Letter Body

The biggest offense entry-level candidates make is handing over another version of your resume minus the bullets. Think of your resume as the “who-what-where-when” and the cover letter as the “how and why.”

The goal in the body of your cover letter isn’t just to tell them that you’re qualified; it’s to tell them that you’re the most qualified. And like the introductory statement, implication is a key element to the rest of the body. You’ll presumably have done research on the company and the job description – resist the urge to list them off in paragraph form.

The goal is to connect the dots for the reader without writing a sentence that sounds like this: “I’m a recent graduate of [your university] with [skill from posting #1], [skill from posting #2], and [skill from posting #3] skills.”

If the job posting describes someone who is a multi-tasker that meets deadlines, mention your time writing for your school paper while balancing a part-time job and schoolwork.

If they want someone who’s detail-oriented and a team player , bring up that fundraiser you organized for your fraternity. If they want someone who takes the initiative, tell them you unplug the thing and plug it back in before you call IT.

Volunteer experiences , internships , related classes , projects, leadership experience, extracurricular activities, and your skills that pertain to the position you’re applying for all can be mentioned in your cover letter. Just make sure to relate them to the job.

Don’t beg and don’t be overly effusive in your thanks. Even if it’s your dream job , you still want to make it seem like they’re offering you a business deal, not charity.

We’re fans of a standard closing :

I’d love to discuss the role with you further, and I appreciate the opportunity to tell you how my skills and ideas can benefit [company]. Thanks again for your consideration and I hope to hear from you soon. Many thanks, [Sign here if it’s a hard copy] [Name]

If it’s an email, just close with your email signature that includes contact information.

And after all of that stuff that you should do, here’s a big list of things you shouldn’t do – because I hate to break it to you, but hiring managers normally have so many applicants that they look for reasons not to advance past cover letters.

Don’t send generic cover letters. You shouldn’t give employers an easy reason to move you into the reject pile. It’s not your fault that you don’t have much experience, but it is if you don’t look like you’re even trying.

Don’t forget about the reader. It might be your cover letter, but it’s their job to fill. Make it about how you’ll do the job well.

Don’t use too much jargon or difficult vocabulary. Give them something that they can read naturally and easily.

Don’t be too modest. This isn’t the time to sell yourself short .

Don’t go over 400 words. Ideally, your cover letter should be between 200-300 words. Just remember, keep it short , honest, and ­– of course – real.

Now that we’ve got the basic cover letter formatting down, let’s turn to some tips that apply to every entry-level cover letter:

Include universally-important skills. It’s good practice to incorporate skills from the job description into your cover letter. However, you should also take time to note your strongest transferable skills . These are mostly soft skills , like your interpersonal abilities, communication skills , and attention to detail.

You can also incorporate skills you’re learning or discuss areas where you have a baseline knowledge but wish to develop further.

Research the company. While you’re researching to find the hiring manager’s name, also look into the company. Identify their values, their way of doing things, their competition, and their primary short and long-term goals . Then, you can use that information to make your cover letter pop by showcasing what a great cultural fit you are.

Emphasize education. This one holds more true for recent college graduates than career-changers, but it’s important nonetheless. Without much formal, professional experience, you’ll need to rely on your educational excellence to carry your application.

You can mention relevant coursework, but it’s even better if you can discuss specific projects you worked on and had an impact on. Group projects, research, and any relevant extracurriculars are all fair game, as long as they tie into the job’s duties somehow.

Quanitfy accomplishments . This goes for school and any professional experience you have. If you don’t think you can quantify your achievements, try harder; think of things like frequency, scale, time, money, percentage changes, time saved, etc.

For example, instead of saying “answered phones,” say “responded to an average of 25 customer inquiries each day.”

Proofread. This is probably the most important tip for all of your professional correspondence. Use a spell-check tool, read your cover letter aloud, and have a trusted friend look it over for you. If you have the time, let your cover letter sit for a day so you can read it with fresh eyes.

A cover letter with even a single error tells recruiters and hiring managers that you don’t care very much about this job prospect.

John Brown 123 Brook Ln. Towne, MD 123-456-7890 [email protected] 08/24/2020 Ashley Smith Senior Analyst 456 Technology Way Landon, MD Dear Ms. Smith, As a senior sports management student at Roothers State College, I was excited to see your posting for equipment interns. Within my degree program, I have been able to gain experience working with athletes across football, basketball, and baseball. I have been one of only four students to successfully complete rotations in all three sports in four semesters. I have maintained a 3.8 cumulative G.P.A throughout my academic career, while also being active in several campus recreational leagues. I have found that participating in sports gives operations staff a unique perspective when it comes to working with athletes. This has also helped me to interact with diverse groups of people and maintain a working knowledge of each sport. I know how to organize, coordinate, and assist with all aspects of equipment management due to my experience. It has been a dream to work for a professional sports team, but the Maryland Tigers is a franchise that I truly believe in. I have watched as the organization supports young players and always gives back to the local community. Being that I have also volunteered with little league teams, I know that the core values of the organization align with my own. I am confident that I would make an ideal candidate for the equipment intern role. Whether assisting coaches with drills or maintaining inventory, I can be an asset to the team. I look forward to learning more about the internship and discussing my qualifications in detail. I have provided my contact details for your convenience. Best regards, John Brown
Subject Line: Amy Grant – Junior Copywriter Dear Mr. Jones, At a recent Job Fair, I had a great conversation with ABC’s recruiter Doris Kelly about the Junior Copywriter positions opening up. As a graduating student of English, I was ecstatic to learn more about the content marketing strategy ABC is currently implementing. As an English student at UVM, I have strong written communication skills that I have developed through writing 10 undergraduate research papers for the Honor’s program, including my 20,000-word undergraduate thesis that won an award for excellence. I’ve also worked as a team to develop marketing for three different English-department-sponsored fundraising drives. Additionally, I’ve mentored fellow students by working at UVM’s writing center since my sophomore year. Since the Junior Copywriter position involves working together with the product, design, and marketing teams, my background working with people from different backgrounds would be an asset. I also know the importance of deadlines, and never missed an assignment deadline in my undergraduate experience. I’m proficient with Microsoft Office and Google Suites and have a working knowledge of WordPress developed from working on my personal blog and UVM’s writing center website. I appreciate you considering me for the role of Junior Copywriter at ABC, and I look forward to speaking more with you about the position. Sincerely, Beverly Brown [email protected] 555-654-3210 www.bevbrownwrites.com

Do entry-level jobs require cover letters?

Yes, entry-level jobs require cover letters. Crafting a cover letter for an entry-level job is especially important because it can help you stand out to your potential employers and help you land your first job after school.

What do you write in a cover letter if you have no experience?

When writing a cover letter with no experience, be sure to highlight the soft skills you may have acquired through hobbies, educational courses, or volunteer work. Soft skills are especially important to discuss in your cover letter with no experience because they can be difficult to teach.

These skills are typically naturally developed throughout your life, whereas hard skills can be taught on the job. Additionally, it’s a good idea to include how passionate you may be to learn new skills for the job you’re applying for.

Do employers read cover letters?

Yes, employers read cover letters. This is especially true when a cover letter is specifically required for your application.

A recent Career Builder study suggests that almost half of HR managers consider a cover letter the second best thing to give your resume a boost during the candidate selection process.

How do you start an entry-level cover letter?

Start an entry-level cover letter by enthusiastically describing why you’re interested in the role. The first paragraph of your cover letter is your opportunity to make a strong impression on the hiring manager.

Writing a cover letter without much experience can be difficult. Just remember that everyone has skills, passions, and success stories. The important part is distilling those things down into a half-page document that paints you as the ideal candidate for a job.

Follow these cover letter tips, and you’ll have hiring managers and recruiters calling you for interviews in no time.

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David Luther was the Content Marketing Editor for the Zippia Advice blog. He developed partnerships with external reporting agencies in addition to generating original research and reporting for the Zippia Career Advice blog. David obtained his BA from UNC Chapel Hill.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Home » 7 Best Cover Letter For Sales Job Samples

7 Best Cover Letter For Sales Job Samples

Cover letter for sales job

When it comes to applying for a sales job, your cover letter is key. A well-written cover letter will not only get you noticed by potential employers, but it will also give you a chance to sell yourself and highlight your skills and qualifications. To help you get started, here are seven of the best cover letter samples for sales jobs.

Each of these samples has been designed to grab the attention of employers and show them why you’re the perfect candidate for the job. So, whether you’re looking for a entry-level sales position or a more senior role, one of these samples is sure to get you noticed.

If you need more help writing your cover letter, check out our complete guide. And, for more sales-specific tips, take a look at our article on How to Sell Yourself in a Cover Letter.

Table of Contents

How To Write a Cover Letter For Sales Job?

Many people view writing a cover letter as a daunting task, but it doesn’t have to be! A cover letter is simply an opportunity to sell yourself as the best candidate for the job. The goal is to convince the hiring manager that you are the best person for the job. Here are some tips on how to write a cover letter for a sales job:

  • Start by introducing yourself and your qualifications.
  • Explain why you are interested in the position and why you would be a good fit for it.
  • Highlight your key selling points and highlight what makes you stand out from other candidates.
  • Use persuasive language to close your letter and encourage the hiring manager to contact you for an interview.

By following these tips, you can write a cover letter that will help you land your dream sales job!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

sales manager cover letter

Cover Letter For Sales Job

Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team.

As a Sales Associate, I would bring my extensive experience in customer service and sales. In my current position, I work closely with customers to identify their needs and then provide them with the products or services that best meet those needs. This approach has resulted in consistently high customer satisfaction ratings for me.

I am also a skilled negotiator, which would come in handy when trying to close sales deals. In addition, I have a proven track record of meeting and exceeding sales targets.

Believe that I have the necessary skills and attributes to be a successful Sales Associate at your company. I am confident that I would make a positive contribution to your team and help you achieve your sales goals.

Would appreciate the opportunity to discuss my qualifications with you in person. Thank you for your time and consideration.

Related: Sales Cover Letter: 07 Samples & Examples

Sales Manager Cover Letter

Dear hiring Manager,

I am writing in regards to the sales manager position that your company has recently posted. Based on the job description, I believe that I am the ideal candidate for this role.

As a sales manager with over 10 years of experience, I have a proven track record of success in achieving sales targets and driving growth. In my previous role, I was responsible for managing a team of sales representatives and successfully grew the team’s revenue by 20% year-over-year.

I am confident that I can bring the same level of success to your company. In addition to my sales management experience, I also have a deep understanding of the latest sales strategies and technologies. I am excited to put my skills to work in order to help your company achieve its goals.

Thank you for your time and consideration. I look forward to speaking with you soon.

Related: 5+Attractive Property Manager Cover Letter Samples [Free]

Sales Representative Cover Letter

I am writing in regards to the open Sales Representative position at your company. Based on my research and understanding of your company’s needs, I believe that I am the ideal candidate for this role.

As a Sales Representative, I have successfully generated new business opportunities and maintained existing client relationships through effective communication and solutions-oriented approach. My interpersonal skills and ability to build rapport quickly has allowed me to establish trust and credibility with clients, which has resulted in long-term relationships and repeat business.

In addition, I have a proven track record of achieving or exceeding sales quotas. In my current role, I have consistently outperformed my peers and was recently recognized as the top sales performer for the second quarter in a row. I am confident that I can bring this same level of success to your company.

I would welcome the opportunity to discuss my qualifications and experience with you further. Thank you for your time and consideration.

Related: Customer Service Representative Cover Letter: 09 Templet ideas

Sales Associate Cover Letter

The writing to apply for the position of Sales Associate at your company. I am a highly motivated individual with a strong interest in sales and customer service. I have previous experience working in a retail environment and have proven myself to be a successful salesperson.

The confident that I can be a valuable asset to your team and contribute to the success of your company. I am eager to learn and grow in this field, and I believe that working for your company would be a great opportunity to do so.

Thank you for your time and consideration. I look forward to hearing from you soon.

Related: 07 Best Restaurant Cover Letter Samples

Cover Letter For Sales Executive

I am writing to apply for the position of Sales Executive at your company. Based on my research, I believe that I am a good fit for this role and would be a valuable asset to your team.

As a Sales Executive, I have experience in managing sales teams, developing marketing strategies, and closing deals. In my previous role, I increased sales by 20% in just six months. I am confident that I can bring my skills and experience to your company and help contribute to your bottom line.

In addition to my professional experience, I have also completed a Bachelor’s degree in Business Administration. This educational background has given me the knowledge and skills necessary to be successful in sales.

I would appreciate the opportunity to discuss my qualifications with you in further detail. Please do not hesitate to contact me at ___________ to schedule an interview. Thank you for your time and consideration.

Related: Customer Service Cover Letter: 17 Examples & Templates Included

Sales Cover Letter

To Whom It May Concern,

writing to apply for the Sales position with ABC Company.

Have five years of sales experience and a proven track record of success in achieving sales goals. It is a motivated self-starter who is able to work independently and as part of a team. Have excellent communication and interpersonal skills and a strong customer service orientation.

Confident that I can be a valuable asset to your team and contribute to the success of your company. I look forward to discussing my qualifications and experience with you in further detail.

Thank you for your time and consideration.

Related: Generic Cover Letter: 09 Samples & Examples

7 Things To Include In a Cover Letter For a Sales Job

  • Research the company you want to apply for: A company’s website can tell you a lot about their culture, values, and what they’re looking for in an employee. Take some time to research the company you’re applying to so that you can tailor your cover letter to match them. You can also look up information about the hiring manager, so you can address them by name in your cover letter.
  • Use a professional tone: A cover letter is not the place to jokes or try to be too creative. You want to sound professional and competent, so use formal language and avoid slang. Stick to simple words and phrases, and keep your sentences short and direct.
  • Highlight your relevant experience: In your cover letter, you want to highlight any experiences or skills that are relevant to the job you’re applying for. If you have any relevant sales experience, be sure to mention it.
  • stress why you want the job: In your cover letter, make sure to mention why you’re interested in the job and why you think you would be a good fit for it. If you have any personal connections to the company or the industry, mention those as well.
  • double check for errors: Before sending off your cover letter, take a few minutes to proofread it for any spelling or grammatical errors.
  • follow-up after your interview: After you’ve interviewed for the job, be sure to follow up with a thank-you note (either by email or snail mail). Mention anything from your interview that further stresses why you’d be a great fit for the job, and restate your interest in the position.
  • conclude with confidence: End your cover letter with a confident sentence or two reiterating your interest in and qualifications for the job.

Related: What is Cover Letter? Complete Guide To Get any Job.

A cover letter is an important step in the job application process. It is your opportunity to introduce yourself and sell your skills to a potential employer. When writing a cover letter for a sales job, it is important to focus on your achievements and experience in the sales field. You should also highlight any customer service or communication skills that you have. In addition, be sure to express your interest in the specific position and company. If you can, try to personalize your cover letter by including a specific example of how you helped a customer or closed a sale. Finally, be sure to proofread your cover letter carefully before sending it off. A well-written cover letter can give you a competitive edge and help you land the sales job of your dreams.

cover letter for sales executive

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Entry Level Sales Management Cover Letter Example

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You should start your Entry Level Sales Management cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and express your interest in the position. For example, "Dear [Hiring Manager's Name], I am excited to apply for the Entry Level Sales Management position at [Company Name]." Following this, briefly mention your relevant qualifications or experiences that make you a strong candidate for the role. It's also beneficial to show enthusiasm about the company and the role, which shows you've done your research and are genuinely interested. For instance, "Having recently graduated with a degree in Business Management, I am eager to apply my learned skills in a practical setting, particularly at [Company Name] which I admire for its innovative approach to sales strategies."

The best way for Entry Level Sales Managements to end a cover letter is by expressing enthusiasm for the opportunity and a desire to move forward in the hiring process. You could say something like, "I am excited about the possibility of bringing my sales skills to your team and am confident I can contribute to your sales goals. I look forward to the opportunity to discuss my application further." This shows you're eager and proactive. Also, remember to thank the hiring manager for their time and consideration. It's important to end on a positive and professional note, reinforcing your interest in the role and the company.

An Entry Level Sales Management cover letter should include the following: 1. Contact Information: Your name, address, phone number, and email address should be at the top of your cover letter. 2. Salutation: Address the hiring manager by name if possible. If you don't know their name, a simple "Dear Hiring Manager" will suffice. 3. Introduction: Start with a compelling introduction that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 4. Body: This is where you sell yourself. Highlight your relevant skills, experiences, and achievements that make you the best candidate for the job. As an entry-level applicant, you may not have a lot of sales management experience, so focus on transferable skills such as leadership, communication, and problem-solving. If you have any sales experience, even if it's not in a management role, be sure to mention it. 5. Education: Mention your degree and any relevant coursework or projects. If you took any business or sales-related courses, be sure to include them. 6. Closing: In your closing paragraph, express your enthusiasm for the role and the company, and your desire to contribute to the team. Also, indicate your availability for an interview. 7. Signature: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experiences and skills, and to show your passion for sales and management. Be sure to proofread your cover letter carefully for any spelling or grammar errors.

Related Cover Letters for Entry Level Sales Management

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retail sales manager cover letter

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Regional sales manager resume example, try our ai cover letter generator.

entry level sales management cover letter

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5 Entry-Level Sales Resume Examples for 2024

Stephen Greet

Entry-Level Sales Resume

  • Entry-Level Sales 2
  • Entry-Level Sales 3
  • Entry-Level Sales 4
  • Entry-Level Sales 5
  • Entry-Level Sales Resume Writing 101

Excited to join the sales field at an entry level, you handle tasks like promoting products, reaching out to new leads, and reporting back on how current selling strategies work. You may also take supplemental certification courses or attend training sessions on the side.

But how will you pack all this ambition and customer service power into your resume? What other qualifications and experience should you include?

We’ve already helped plenty of people in your shoes! With these five entry-level sales resume samples and helpful tips , you’ll be all set.

Microsoft Word

Google Docs

Entry level sales resume example with no experience

Entry-Level Sales 2 Resume

Entry level sales 2 resume example with project lead experience

Entry-Level Sales 3 Resume

Entry level sales 3 resume example with project experience

Entry-Level Sales 4 Resume

Entry level sales 4 resume example with project experience

Entry-Level Sales 5 Resume

Entry level sales 5 resume example with project experience

Related resume examples

  • Digital sales
  • Sales consultant
  • Sales engineer
  • Sales analyst

What Matters Most: Your Skills & Experience

Your resume skills and work experience

Skills are a huge deal for any entry-level position, and they can easily make or break your desirability for a new role. Recruiters want to see what you can do to engage with customers right away, so here’s your chance to shine!

Your skills list should be crystal clear in terms of how each item applies to your role in sales. Instead of saying “communication,” ask yourself: “What kind of communication?” Get specific with results-focused skills like “negotiation” or “lead generation.”

Include specific programs or software proficiencies that empower you to sell more and better, too. If you’re great at using Google Docs or MS Excel to collaborate and track sales strategy results, mention it.

Take a look at these:

9 top entry-level sales skills

  • Time Management
  • Negotiation
  • Persistence
  • Lead Generation
  • Google Suite

Sample entry-level sales work experience bullet points

Your skills are undoubtedly impressive, but recruiters need you to go a step further and give examples of how you used them to generate leads. If you have limited experience in sales but hit some great milestones in a different field, find a way to connect them.

If you used MS Word in a previous role, you can still spin it to your advantage knowing it’ll come in handy in your entry-level sales role, too. With creativity, you can find relevance in most experiences.

And sometimes the real kicker lies in the impact your work had, rather than in the job title itself. So, you’ll want to measure and emphasize the impact you had with quantifiable metrics like profit increases or positive ratings. Pull in that data!

Here are a few samples:

  • Exceeded annual membership targets by 23% by using Slack to collaborate on a more customer-centered approach that boosted positive ratings to 4.6/5 stars
  • Recommended double-ticket features for IMAX and planetarium showings, outselling peers by 16%
  • Surpassed expectations by maintaining a student satisfaction ratio of 4.5/5, exceeding targets of 4.0/5
  • Implemented a triage system that increased efficiency, expediting ticket requests by 31%

Top 5 Tips for Your Entry-Level Sales Resume

  • Don’t hesitate to reference achievements that fall outside the bounds of job experience if they’re relevant. Accomplishments from college or internships still elevate your credibility if they built sales-related skills like negotiation or time management.
  • If you’re new to the work world, remember that you’ll need to use a professional email address—preferably one based off your name with nothing extra. And make sure you keep all your personal info as organized and tidy as your sales pitch!
  • Layout is everything when it comes to entry-level resumes since many people struggle to emphasize their strengths. Pick a resume template that shows off strong suits like your B.A. in Communication, and your MS Suite and conflict resolution skills.
  • If you’ve had another job role that relates to the entry-level sales position you’re applying for and took training or certification courses that support both, list them! If you have enough, give them their own section.
  • Yes, that does mean customizing your resume every time—but it isn’t as exhaustive as some people expect. Re-read the job ad to more accurately focus your resume content (and writing tone). It’s not super useful to emphasize your in-person persuasion skills if you’re applying for a digital sales role!

Absolutely. In fact, writing a great cover letter is a golden opportunity to get more in-depth on how your previous experiences relate and qualify you for the role! So if you’re wondering about the best way to enhance your desirability as a salesperson, this could be your answer.

Nope, don’t worry about it. Think “quality over quantity” when it comes to your entry-level sales resume, and don’t be afraid to leave a little breathing room. Just make sure you touch on key areas like customer relations and relevant technical skills.

Pick a resume layout that’s clean and places your biggest time management and lead conversion strengths in the spotlight. Stick with fonts that are easy to read, and go easy on color usage. A bit of pop is fine, but you want to be taken seriously.

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Entry level sales and marketing representative.

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Summer is approaching, school is almost over, and now what? Are you tired of your resume being passed over because of little to no experience? How do you get experience if no one is willing to give you a shot and you’re fresh out of school? Look no further—we have created a training program for people like you! We provide the tools, training, and proven success; all we need from you is motivation to learn and grow.

We are not just offering a summer job, but a chance to develop your career. We are looking to nurture five entry-level candidates into sales and marketing experts by the end of the summer. If you’re seeking a permanent full-time position, we encourage you to continue growing with us after the summer program ends. This is your chance to start a rewarding career in sales and marketing.

What will you be doing?

  • Become well-versed in client product knowledge and services provided while maintaining a good working knowledge of the competition.
  • Create and conduct sales presentations to customers and clients during in-field residential marketing campaigns.
  • Educate prospects on the benefits of our services to foster a positive brand experience and increase sales of our client’s services.
  • Assist with test markets and territory identification.
  • Communicate daily with team members on progress in the campaign and game plan for solutions and continued success.

As we said before, there are no work experience requirements; however, we do require the desired skills and traits of particular candidates to join our team.

Desired Skills and Traits include (but not limited to):

  • Strong critical thinking skills
  • Positive attitude and strong work ethic
  • Work well under pressure
  • Ability to perform with minimal supervision
  • Ability to multitask and prioritize
  • Excellent communication skills

IMAGES

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  2. Entry Level Marketing Job Cover Letter

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  3. FREE 9+ Sample Entry Level Marketing Cover Letter Templates in PDF

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  6. How to write a cover letter

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VIDEO

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  9. Sales Cover Letter Example for 2024 (w/ Templates!)

    Top ↑ Sales Cover Letter Example 5 Steps for the Perfect Sales Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.

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    The standard cover letter opening line is something along the lines of: "I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. While these sentences might not kill your chances of getting the job, they generally don't help.

  11. Sales Cover Letter Example and Template for 2024

    Using numerical data in your cover letter can show a hiring manager evidence of your skills. When you describe your previous sales experience, include data that shows your success in the role. This data can emphasize the value you might bring to the organization. 2. Relate your skills to the position and company values.

  12. Write An Entry-Level Cover Letter (Examples, Tips & Template)

    An entry-level cover letter is a cover letter that you write for an entry-level job. You may need to use it as a college senior or recent college graduate or as a professional changing career path. Your entry-level cover letter should follow the following format: header, addressing the recruiter/company, opening paragraph, body, closing ...

  13. Sales Cover Letter: Example & Tips for Sales Positions

    Learn how to write a cover letter for sales jobs using expert tips & professional examples. Tools. Resume Builder Create a resume in 5 minutes. Get the job you want. ... The opening area, whether its a entry-level cover letter for sales or a senior sales position cover letter, is super important to get right.

  14. Entry Level Retail Sales Cover Letter Example

    An Entry Level Retail Sales cover letter should include the following: 1. Contact Information: At the top of your cover letter, include your full name, address, phone number, and email address. Also, include the date and the employer's contact information. 2. Professional Greeting: Start your cover letter with a professional greeting.

  15. How To Write An Entry-Level Cover Letter (With Examples)

    Entry-level cover letters should be between 250 and 300 words. Do not go over 400 words. Entry-level cover letters should be crafted for a specific position. Address what position you're applying for, how you will fulfill the job's responsibilities, and a bit of your personality. Specifically address your cover letter if you can and avoid ...

  16. How To Write an Entry-Level Cover Letter (With Examples)

    Here are six steps to help you write a strong entry-level cover letter: 1. Address your letter professionally. Because your cover letter will be part of your candidate portfolio, use a professional format to address the letter. Begin with your contact information written in the top left-hand corner.

  17. Sales Cover Letter: Examples & Ready-To-Use Templates

    Sales Representative CV. Account Manager CV. Sales Manager CV. Let's check out two salesperson cover letter examples to start things off: 1. Sales Cover Letter Examples. Let's have a look at Melvin. Melvin's the oldest of the Rios siblings, 5-foot-9, and an expectant father. But—the lead-in to capture the director of sales' attention ...

  18. 3 Entry-Level Cover Letter Examples for the Job in 2024

    July 5, 2023. Dear Mr. Smith: VLink's reputation for excellence, backed by 17 years of experience, a clientele of over 200 businesses, and multiple industry recognitions, is truly admirable. The customer-centric approach VLink keenly adapts resonates with my philosophy as an inspiring web developer.

  19. 7 Best Cover Letter For Sales Job Samples

    Cover Letter For Sales Job. Dear hiring Manager, The writing to apply for the position of Sales Associate at your company. Based on my research, I believe that I would be a valuable asset to your team. As a Sales Associate, I would bring my extensive experience in customer service and sales.

  20. Sales Cover Letter Examples (With How-to Step Guide)

    Here's an example of a mid-level sales cover letter: Jay Johnson, Bachelor of Business Administration (03) 5550 9745 | jayj.email.com| Melbourne, VIC 3000 5 May 2023 ThompH Ltd. Dear Hiring Manager, I am excited to apply for the sales position at ThompH Ltd. My close friend and colleague at Clearwater Co, Janice Simpleton, now works at ThompH ...

  21. Entry Level Sales Management Cover Letter Example

    An Entry Level Sales Management cover letter should include the following: 1. Contact Information: Your name, address, phone number, and email address should be at the top of your cover letter. ... Highlight your relevant skills, experiences, and achievements that make you the best candidate for the job. As an entry-level applicant, you may not ...

  22. How to Write an Entry-level Sales Rep Resume

    5 Sections of an Entry-level Sales Representative Resume. Resume Header. This mandatory section contains an applicant's name, phone number, and email address. Some candidates also choose to include their home address. Social media links, such as to your LinkedIn profile, can be included here if desired. Professional Summary.

  23. 5 Entry-Level Sales Resume Examples for 2024

    5 Entry-Level Sales Resume. Examples for 2024. Stephen Greet February 9, 2024. Excited to join the sales field at an entry level, you handle tasks like promoting products, reaching out to new leads, and reporting back on how current selling strategies work. You may also take supplemental certification courses or attend training sessions on the ...

  24. 6 Retail Resume Examples & Writing Tips for 2024

    Entry-level retail resume. ... Walmart retail resume. As a Walmart job candidate, you'll need to create a resume modeled on this one to impress Walmart recruiters: ... Good bullet points for resume. Increased store sales by 15% in Q4 through strategic upselling techniques;

  25. Entry Level Sales and Marketing Representative

    We are not just offering a summer job, but a chance to develop your career. We are looking to nurture five entry-level candidates into sales and marketing experts by the end of the summer. If you're seeking a permanent full-time position, we encourage you to continue growing with us after the summer program ends.

  26. 6 Security Resume Examples & Template for 2024

    Current Job Title (e.g., Security Officer) Company/Organization Name, City, State Month 20XX-Present Include a bulleted list of your achievements as a security officer; Start each bullet point with an action verb (like "develop" or "manage") to grab attention