consumer behaviour nptel assignment 5

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NPTEL Consumer Behaviour Assignment 5 Answers 2022

• by QuizXp Team
• February 23, 2022 February 23, 2022

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 5? This article will help you with the answer to the  Nation al Programme on Technology Enhanced Learning  ( NPTEL )  Course “ NPTEL Consumer Behaviour Assignment 5 “

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.

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Below you can find the answers for NPTEL Consumer Behaviour Assignment 5

NPTEL Consumer Behaviour Assignment 5 Answers:-

Q1. The VALS framework:

Q2. The VALS is based on two dimensions, viz.,

Q3. In the VALS framework, self-expression motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as:

Q4. According to VALS, consumers could be of three kinds, viz., ____________, inner-directed, and outer-directed.

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Q5. VALS™ segments U.S. adults into how many distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior.

Q6. VALS 2 attempts to profile consumers by grouping them into three orientation categories, viz., principle oriented, action oriented, and ___________oriented.

Q7. ____________ try to embark on the upper levels of the socio-economic hierarchy.

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Q8. ___________ specify or prohibit certain behaviours in specific situations, based on or derived from cultural values.

Q9. ___________ specify or prohibit certain behaviours in specific situations, based on or derived from cultural values.

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Q10. Which reference group refers to those others against whom one would like to judge against oneself?

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NPTEL Consumer Behaviour Week 5 Assignment Answers 2024

1. The VALS™ framework:

a. is a well-known personality measure. b. is a study on the hierarchy of needs. c. examines the intersection of psychology, demographics, and lifestyles. d. is a form of geodemographic segmentation.

2. There are two main dimensions of the VALS ™ framework. The vertical dimension segments people based on the degree of______________and the horizontal dimension represents____________.

a. Lifestyle, values b. Integration, motivation c. Innovation, values d. Resources, primary motivation

3. According to VALS-1 typology, which among the following options does not belong to the Outer-Directed Lifestyle?

a. Belonger Lifestyle b. Emulator Lifestyle c. Survivor Lifestyle d. Achiever Lifestyle

4. __________are symbolic actions performed by consumers to create, affirm, evoke, or revise particular cultural meanings.

a. Culture b. Rituals c. Sub-culture d. Belief

5. In VALS T™ Typology,____________ live a very narrowly focused life because they have very few resources to cope with. They are comfortable with their familiar products, are primarily concerned about safety and security, and are highly cautious consumers.

a. Achievers b. Innovators c. Survivors d. Thinkers

6. _____________ within the group guides the members in changing by forming the attitudes and beliefs in such a way that they can easily fit into the group norms and standards

a. Compliance b. Conformity c. Persuasion d. Temperament

7. ____________are people who have fully matured psychologically and who combine the best elements of inner directedness and outer directedness.

a. Inner Directed b. Integrated C. Outer Directed d. None of the above

8. ________ reference groups include people whom you desire to be, and__________reference groups have people whom you don’t desire to be.

a. Aspirational, dissociative b. Associative, dissociative c. Associative, aspirational d. None of the above

9. There are three levels of group involvement. Which of the following is not one of them?

a. Compliance b. Identification c. Internationalization d. Globalization

10. For a buyer, the family consisting of parents and siblings is the_________.

a. Family of procreation b. Family of influence c. Family of efficiency d. Family of orientation

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NPTEL Vinod Gupta School of Management CONSUMER BEHAVIOR Module -5 CONSUMER BEHAVIOR

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• NOC:Consumer Psychology (Video) 
• Co-ordinated by : IIT Guwahati
• Available from : 2018-05-01
• Intro Video
• Introduction to Consumer Psychology - I
• Introduction to Consumer Psychology - II
• Problem Recognition - I
• Problem Recognition - II
• Alternate Evaluation - I
• Alternate Evaluation - II
• Alternate Evaluation - III
• Post Purchase and Consumption - I
• Post Purchase and Consumption - II
• Perception and Cognition - I
• Perception and Cognition - II
• Memory and Learning - I
• Memory and Learning - II
• Emotion Motivation and Mood - I
• Emotion Motivation and Mood - II
• Attitude and Attitude Change - I
• Attitude and Attitude Change - II
• Communication and Persuassion - I
• Communication and Persuassion - II
• Live Session 16-08-2021
• Live Session 01-12-2020
• Live Session 05-09-2019
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Consumer Psychology

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