how to write a business development cover letter

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Business Development Cover Letter Samples & Examples That Worked in 2024

Calling your business development cover letter the unsung hero of your job application really isn't a stretch. Besides showcasing your most impressive skills and achievements, it's also responsible for communicating your passion and motivation for the job at hand. 

So, if you want to make sure that your cover letter really sticks the landing, delve into our comprehensive guide and discover all the best writing tips , sleek cover letter templates , and  detailed examples  you'll need.

Keep reading to discover our tips:

• Review essential business development cover letter samples
• Format your cover letter properly
• Create an effective cover letter header & headline
• Personalize the greeting on your business development cover letter
• Write an effective business development cover letter introduction
• Show your professional value through your skills and accomplishments
• Include powerful action verbs throughout your cover letter
• End your cover letter with a strong closing statement
• Avoid common mistakes in a business development cover letter
• Pair your cover letter with a relevant resume
• Explore the average salary and job outlook for business developers
• Access top resources for job-seeking business developers 

Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.

Business development officer cover letter example

Why does this cover letter example work?

• Quantifiable achievements:  The candidate highlights tangible accomplishments from a previous role, such as reducing operating expenses by 15%, expanding the international client base by 120%, and increasing brand awareness by 500%. These specific metrics provide clear evidence of impact and effectiveness, making them a compelling candidate for the Business Development Officer position.
• Relevant qualifications:  The candidate emphasizes relevant educational background and professional certifications, including a degree in Business & Management with Economics and a Business Development Certificate. By showcasing these qualifications, the candidate demonstrates the necessary knowledge and skills for the role.

What could be improved?

• Varied sentence structures: While the content of the letter is strong, many sentences begin with "I," which can make the letter feel repetitive and less engaging. Varying sentence structures would make the cover letter more attention-grabbing and smoother to read.

Business development intern cover letter sample

• Comprehensive educational background:  The candidate highlights their relevant academic experience as a third-year Business Administration student at Princeton University. By mentioning specific coursework in marketing, finance, and business law, the applicant effectively shows a solid educational foundation directly applicable to the business development position.
• Multilingual proficiency and technical skills:  The candidate showcases fluency in three languages (Hindi, English, and German) and proficiency in technical tools like HubSpot, Asana, Trello, and Slack. This array of skills highlights versatility and an ability to operate in diverse environments, which are highly valuable traits for a business development intern.
• Specify how skills were used:  While the candidate lists valuable skills such as communication , leadership , and problem-solving , it would be more impactful to provide specific examples of how these skills were applied. For instance, detailing a project or situation where their leadership or problem-solving skills led to a successful outcome would make these attributes more concrete and relatable.

Business development specialist

• Diverse experience and skill set:  The candidate highlights a diverse range of experiences, from identifying sales opportunities to developing strategies and managing accounts. By showcasing skills gained during their tenure at Kiewit Corporation, the candidate provides a well-rounded view of their expertise in business development.
• Relevant certifications and technical proficiency:  The applicant mentions holding a degree in Business Administration from the University of St Andrews and being a Certified Business Development Professional. Additionally, their proficiency with industry software programs like Bitrix24, airfocus, FreshBooks, TimeCamp, WPS Office, and QlikSense demonstrates their technical capabilities, which are again essential for the role.
• Missing quantifiable data:  While the candidate showcases a range of relevant experiences and skills, the letter lacks specific, quantifiable achievements that provide evidence of their impact. Including data such as percentage growth, increased revenue, or number of accounts managed would make their accomplishments more compelling. The cover letter could, for instance, mention: "At Kiewit Corporation, Inc., I identified sales growth opportunities that resulted in a 25% increase in annual revenue."

1. Format your business development cover letter properly

Properly formatting your business development cover letter is crucial to making a positive first impression. A well-formatted cover letter is not only visually appealing but also easy to read and navigate, ensuring that the hiring manager can quickly identify key information and understand your suitability for the role.

Here are our handy tips to help you format your cover letter effectively:

• Keep it professional and clean: Use a professional and clean design with a simple, easy-to-read font such as Arial, Calibri, or Times New Roman. Maintain a font size between 10 and 12 points to ensure readability. Avoid using overly decorative fonts or colors that can distract from the content.
• Maintain proper margins and spacing: Use standard one-inch margins on all sides of your cover letter. Maintain consistent spacing between different sections, such as between the greeting, body paragraphs, and closing. Single-space the text within paragraphs and leave a blank line between each section to enhance readability.
• Align text to the left: Left-align all text in your cover letter to make it easy to read and professional-looking. Right-aligned or centered text can be hard to follow and may appear unprofessional.
• Use a clear structure: Organize your cover letter in a clear and logical structure. Start with your contact information and date at the top, followed by the employer's contact information. Then include a greeting, an introduction, body paragraphs, and a closing. This structure helps guide the reader through your letter smoothly.
• Stick to one page: Keep your cover letter to a maximum of one page. This ensures that you communicate your key points concisely and respect the hiring manager’s time. Focus on the most relevant experiences and achievements that align with the job you're applying for.
• Incorporate bullet points (if necessary): If you need to highlight specific achievements or skills, consider using bullet points. Bullet points can break up large blocks of text and make your key points stand out, making it easier for the reader to scan your letter.

By following these simple formatting tips, you can create a business development cover letter that is smooth to read, easy to navigate, and makes a strong impression on potential employers.

Let your cover letter write itself — with AI!

2. create an effective cover letter header & headline.

Before diving into the introduction and body paragraphs of your cover letter, the first step you need to take is to create a properly formatted header and headline.

A cover letter header is a short block of information that generally contains between 3 to 4 lines of text. The header will include all necessary details about the applicant and the company they're applying to.

As for the cover letter headline , this is a brief title statement that leads into the introduction and body of the cover letter, as well as helping to hook the employer’s attention.

Check out the following breakdowns of each of these elements for a more in-depth explanation and examples of each:

Formatting the header

The header of your cover letter can vary in format and order of information, depending on the overall style and visual flow you are trying to achieve.

No matter what aesthetic or style you opt for, you should always include:

• Your name and professional title
• Your professional contact information (phone number, email address, LinkedIn profile link)
• The name of the hiring manager, the company name, and the company address

Let's take a look at two contrasting examples:

Bad example of a cover letter header

From: John Doe [email protected]

To: Hiring Manager

Why is it bad? This header lacks important details such as the applicant's professional title, phone number, and LinkedIn profile link. Additionally, it doesn’t include the name of the hiring manager, the company name, or the company address, making it less personalized and professional. It fails to provide sufficient information for the hiring manager to contact the applicant easily or understand their professional standing.

Good example of a cover letter header

From: John Doe , Business Development Professional (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: Mary Biden, Hiring Manager Devorg Corporation 1234 Street Address Naples, FL, 34108

Why is this header effective?  This header is well-organized and professional. It includes all essential information, making it easy for the hiring manager to identify and contact the applicant. The layout is clear and ensures that the necessary details are both prominent and accessible.

Writing the headline

A strong cover letter headline is crucial for grabbing the hiring manager’s attention right from the beginning. It serves as the first impression and can determine whether your cover letter will be read further or not. For a business developer, the headline should be impactful, showcasing your value proposition and aligning with the job requirements.

What should a strong headline contain?

• Relevance:  Your headline should be directly relevant to the role you are applying for. It should hint at your qualifications and what you bring to the table.
• Specificity:  Be specific about what you can achieve or how you can contribute to the company. Avoid vague or generic statements.
• Engagement:  Use engaging language that compels the reader to continue. It should spark curiosity or interest about what follows in your cover letter.
• Value proposition:  Highlight a key selling point such as your experience, skills, or a notable accomplishment that aligns with the job description.

Bad example of a cover letter headline

Applying for Business Developer Position

Why does it fall short? This headline is too generic and doesn't offer any specifics about the candidate's qualifications or what they can bring to the role. It fails to engage the reader or entice them to read more.

Good example of a cover letter headline

Proven Business Developer with 5+ Years of Experience in Driving Revenue Growth and Building Strategic Partnerships

Why does it work? This headline is engaging and specific, clearly stating the candidate's experience and key strength. It highlights the value the candidate brings to the table, encouraging the hiring manager to read on and learn more about their accomplishments and skills.

Remember, a strong headline can be the difference between your cover letter being read or sent to the "no pile".

3. Personalize the greeting on your business development cover letter

Whenever you write a greeting on a cover letter, you should opt for a personalized salutation over a generalized one.

Generalized greetings — such as “To Whom It May Concern” — are too vague and don't help you in catching the eye of your preferred employer. On the other hand, personalized greetings address a specific person or department within the company, showing the reader you have great attention to detail.

Examples of personalized greetings include

• Dear Hiring Manager Mary Biden,
• Dear Hiring Manager Mary Biden & the Business Development Department,
• Dear Mrs. John Krasinsky, Head of the Business Development Department,

If you have thoroughly researched the company and are unable to uncover the exact person who will be reviewing your application, try out one of the following alternatives:

General, yet acceptable, greeting examples

• Dear Hiring Committee,
• Dear Business Development Hiring Team,
• Dear [Company Name] Recruitment Team,

Taking the time to personalize your greeting can significantly enhance your cover letter, demonstrating your genuine interest in the company. This small effort can set a positive tone for the rest of your application and make a strong first impression on potential employers.

4. Write an effective business development cover letter introduction

Once your header, headline, and greeting are in place, your next key step is to write a compelling cover letter introductory paragraph . In this introduction, you should include:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad example of a business development cover letter introduction

To Whom It May Concern,

I am writing to apply for the Business Development position at your company. I have some experience in sales and think I could do well at your organization. I found your job posting online and thought it might be a good fit.

Why does it fall flat? This introduction is weak because it's vague and lacks specificity. It doesn't provide any concrete details about the candidate's experience, goals, or connection to the company. It also uses a generic greeting, which doesn't grab the hiring manager's attention.

Good example of a business development cover letter introduction

To the [Company Name] Hiring Manager,

As a Business Development professional with more than 5 years of experience in the technology industry, I am highly adept at moving customers through high-value sales cycles. I met with your company’s Senior Business Analyst — Jack Smith — last week to discuss your current openings and company objectives, at which point Mr.Smith recommended I apply for this position.

Why is this introduction strong?  This introduction is strong because it provides a clear overview of the candidate's experience and skills, specifically mentions a mutual acquaintance, and expresses genuine interest in the company. It sets a positive tone and encourages the hiring manager to read further.

Crafting a strong introduction is your chance to make a memorable first impression. By being specific, personal, and engaging, you show that you’ve done your research and are genuinely excited about the role. Remember, this is your opportunity to set yourself apart from other candidates right from the start — make it count!

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5. Show your professional value through your skills and accomplishments

Following the introduction of your cover letter are the body paragraphs. Ideally, your business development cover letter should contain between 2 to 4 body paragraphs, providing in-depth answers to each of these questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Placing extra emphasis on accomplishments is crucial, as your real-life achievements help to show employers the quantifiable value you can bring to their company.

Here are a few examples of how to describe accomplishments in a cover letter

• As the Business Development Assistant Manager at [Former Employer], I assisted in the acquisition of 6 new business assets that led to a 110% growth in revenue, with a market value of more than $2M annually.
• I spearheaded a market analysis project that identified emerging trends, resulting in the development of a new sales strategy that increased market share by 15%.
• By collaborating closely with the marketing and product development teams, we successfully launched three new products that generated an additional $500K in quarterly revenue.

In addition to your accomplishments, make sure to highlight specific skills that are relevant to the business development position.

Here's a list of key skills for your business development cover letter

• Market Analysis
• Strategic Planning
• Sales Forecasting
• Client Relationship Management
• Negotiation and Persuasion
• Lead Generation
• Cross-functional Collaboration
• Project Management
• Data Analysis and Reporting
• Budget Management

Remember to provide context that shows how you've applied these skills effectively in previous roles. For instance, rather than simply stating that you have skills in "strategic planning," describe a specific scenario where you used this skill to achieve a significant result. This helps employers understand the practical value you bring to their team.

6. Include powerful action verbs throughout your cover letter

Using powerful action verbs in your business development cover letter is essential. Not only do action verbs make your writing more dynamic but they also help to paint a vivid picture of your skills and experiences, making your cover letter more engaging and persuasive.

Here's why they're crucial:

• Convey confidence and proactivity:  Action verbs demonstrate your proactive approach and assertiveness, showing that you take initiative and get results.
• Enhance readability:  These verbs make your sentences more concise and impactful, making your cover letter easier to read and more compelling.
• Highlight achievements:  Using action verbs to describe your accomplishments makes them stand out, emphasizing the tangible value you brought to your previous roles.
• Pass ATS:  Many companies use Applicant Tracking Systems (ATS) to screen resumes and cover letters. Action verbs can help your application get noticed by these systems, increasing your chances of moving on to the next stage of the hiring process.

List of powerful action verbs for a business development cover letter

• Accelerated
• Facilitated

Remember, by strategically using action verbs, you make your cover letter more compelling and likely to capture the attention of hiring managers.

7. End your business development cover letter with a strong closing statement

The final component of any well-written business development cover letter is a strong closing statement . This closing statement should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a business development cover letter conclusion

I hope to hear from you soon. Please contact me if you are interested in discussing my application further. Sincerely,

[Applicant Name]

What's wrong about this conclusion? This closing statement falls short because it simply lacks enthusiasm and specificity. It doesn't convey the candidate's interest in the role or the company and provides no information about availability or contact details, making it less engaging and memorable.

Good example of a business development cover letter conclusion

The innovative approach of [Company Name] excites and inspires me. I know that as your Business Development Associate, I will help you to exceed growth expectations and increase your revenue with high-quality acquisitions and growth strategies. I would greatly appreciate the opportunity to speak in person and am available all weekdays from 9 a.m. to 4 p.m.

The best way to reach me is at (123) 456-7890 or via email at [email protected].

Warm Regards,

Why does it work?  This closing statement is compelling and professional. It expresses genuine enthusiasm for the company and clearly states availability and contact information. Providing specific details about how and when you can be reached ensures that the potential employer knows you are serious and accessible. 

Remember, your closing statement is your final opportunity to leave a lasting impression. Be enthusiastic, specific, and proactive. Show your excitement about the opportunity, clearly state your contact details, and express your eagerness for a follow-up.

Follow this cover letter outline for maximum success.

8. Avoid common mistakes in a business development cover letter

Avoiding common mistakes in your business development cover letter is essential for making a strong impression. Here are some typical errors and tips on how to sidestep them:

• Using a generic greeting:  Starting your cover letter with a generic greeting like “To Whom It May Concern” can come off as impersonal and lazy. Instead, personalize your greeting by addressing it to a specific person or department. Research the hiring manager’s name or, if it's not available, use a targeted greeting like "Dear Hiring Committee" or "Dear Business Development Hiring Team."
• Being too vague about your skills: Statements like "I have experience in sales" are too general and don't show your true value. To avoid this, be specific and provide real examples. For instance, "I managed a sales portfolio worth $2 million and consistently exceeded quarterly targets by 15%." Concrete details make your claims more credible and impactful.
• Focusing too much on what you want:  It’s common to express what you hope to gain from the position but overemphasizing this can divert attention from what you can offer. Balance your enthusiasm for the role with a focus on how you can contribute to the company's success. Highlight your skills and achievements, illustrating how they align with the company’s goals.
• Repeating your resume:  Simply restating information from your resume does little to differentiate your application. Use your cover letter to provide context and tell a compelling story. Expand on the most relevant accomplishments and explain how your experience will translate into success in the new role.
• Including irrelevant information:  Mentioning hobbies or unrelated experiences can clutter your cover letter and distract from your main message. Stick to information that directly relates to the position. Focus on your professional skills, experiences, and achievements that demonstrate your suitability for the role.

Avoiding these common mistakes ensures your business development cover letter is professional, focused, and compelling. Remember, your cover letter is your first opportunity to impress — make it count by presenting a clear, personalized, and relevant narrative that highlights your unique qualifications.

9. Pair your startup cover letter with a resume

Pairing your startup cover letter with a well-crafted business development resume is crucial for creating a cohesive and professional job application.

While both documents serve the purpose of showcasing your qualifications, they do so in different ways . Your cover letter provides a narrative that highlights your passion for the business development and explains how your experiences make you an ideal fit, whereas your resume offers a structured overview of your skills, accomplishments, and professional history.

Maintaining a consistent design between your cover letter and resume creates a harmonious and professional look that can leave a lasting impression on hiring managers. Here’s why it’s essential:

• Professional unity:  Using the same fonts, color schemes, and formatting styles in both documents creates a unified, polished appearance. This consistency reinforces your personal brand and demonstrates your attention to detail.
• Visual appeal:  A matching design enhances the visual appeal of your application. Hiring managers can easily navigate your documents, which makes your application more user-friendly and professional.
• Branding:  Consistent design signals that you are organized and meticulous, qualities highly valuable in a startup environment. It helps in building your brand image, making you memorable to the hiring team.

In short, pairing a compelling cover letter with a well-designed resume helps your application stand out. When your documents look professional and put-together, it shows you're detail-oriented and serious about the job. This can surely boost your chances of catching the hiring manager’s attention and moving forward in the hiring process.

Try our AI Resume Writer and have your resume ready in minutes!

10. average salary and job outlook for business developers.

As of 2023, the average yearly salary for business developers was $76,784 , according to the most recent data from Indeed . This figure highlights the competitive compensation available for professionals in business development, reflecting the vital role they play in driving growth and forging new opportunities for companies.

Looking at the job outlook, the future for business developers appears promising. According to the US Bureau of Labor Statistics , the job outlook for training and development managers — and roles closely aligned with business development— is projected to increase by 7% through 2031. This growth rate indicates a steady demand for skilled professionals who can help organizations expand and succeed.

Overall, a career in business development offers not only a competitive salary but also strong job security and growth prospects. For those adept at strategic planning, market analysis, and relationship building, this field presents numerous opportunities to thrive and advance.

11. Top resources for job-seeking business developers

As you put the finishing touches on your business development cover letter, it's crucial to complement it with a strategic job search. To navigate the competitive landscape of business development opportunities isn't exactly a walk in the park. But these resources can give you a solid head start: 

• Industry-specific job boards: The best way to find roles tailored to your expertise and interests is by visiting websites like AngelList , Business development Crossing , or Startup Jobs . These list work opportunities specifically for business developers. 
• General job search platforms: Websites like Glassdoor , Indeed , SimplyHired , or ZipRecruiter offer a wealth of suitable job postings too. Just narrow down your search by entering relevant keyphrases and setting your desired location.
• Networking: In the world of business, networking is key! Don't miss any opportunities to mingle with fellow professionals and potential employers. Make sure your LinkedIn profile is always in top shape.
• Professional associations: Networking events, work opportunities, access to further training, and business news — all that under one roof. That's what organizations like the National Business Development Association (NBDA), the European Association for Business Development (EABD) , or the Global Business Development Association (GBDA) can do for you. 
• Specialized publications: Keeping in the loop about the latest business news, trends, and strategies is crucial for succeeding in the job market. Consider following media like “ Bloomberg Businessweek ,” “ Harvard Business Review ,” and “ Fast Company. ”
• Continuous learning: Hone your skills and gain new knowledge with online learning platforms like Coursera , edX , LinkedIn Learning , or Udemy , which offer a wide selection of courses and certifications.

Once you've started sending out your job applications, it's just a matter of time until you start getting your first job interview invitations. Be persistent, patient, and always custom tailor your business development cover letter to fit the unique requirements of each job posting you apply for. 

Business Development Cover Letter FAQ

How can i effectively highlight my skills in a business development cover letter.

Saying you're skilled simply isn't enough. You need to prove it! Start by thoroughly reading the job posting. Identify 3 skills that are the most important for the job. And then proceed to showcase that you have them (provided that you do) by writing about specific instances where you utilized them and what result you achieved. If possible, strengthen your claims with quantifiable data.

Should I mention the salary expectations in a cover letter?

Is your job posting asking you to do that? If so, then yes, mention them (but we recommend mentioning a range instead of a fixed number). But if not, we advise against it. Talking about salary expectations (and any financial rewards, in fact) is a topic best reserved for later stages of job interviews. Unless the hiring manager brings it up himself/herself.

How long should my cover letter be?

There's an unwritten rule that your cover letter shouldn’t exceed one page. The point of a cover letter is to offer the recruiters enough information to pique their interest and pay attention to your resume. Not to get into your whole professional story. Anything longer than that could discourage recruiters from ever reading it.

What's the best format for my business development cover letter?

Stick to a simple and clean layout to let your content shine. Avoid cramming your text into one solid wall — make use of white space to make your cover letter easy to read. Don't be afraid to use bullet points to break up the text and highlight your achievements. And stick to professional fonts. If you want to save yourself the time and nerves spent formatting, feel free to use one of our cover letter templates .

How can I demonstrate my enthusiasm for the role and company?

Make it personal! Show you understand the company and its culture (this bit requires you to do research on the company's culture, values, and projects past or ongoing). Then, you can demonstrate how the role aligns with your own career aspirations. And don't forget to mention why you love the industry itself!

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All business cover letter examples

• Account Manager
• Entrepreneur / Business Owner
• Procurement

All business development cover letter examples

Related business development resume examples

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13 Professional Business Development Cover Letter Examples for 2024

Your business development cover letter should immediately convey your understanding of the company's strategic goals. Illustrate your capability to drive revenue and forge solid client relationships right from the start. In the second paragraph, highlight your expertise in market analysis and your proficiency in executing growth initiatives. Your ability to identify and capitalize on business opportunities must be evident to the reader.

All cover letter examples in this guide

Business Development Executive

Director of Business Development

VP Business Development

Entry Level Business Developer

Business Development Intern

Senior Business Development Manager

Business Development Analyst

Business Development Consultant

Engagement Manager

Planning Manager

Business Development Representative

Business Development Manager

Cover letter guide.

Business Development Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Business Development Cover Letter

Key Takeaways

By Experience

Embarking on your job hunt, you've discovered that a standout business development cover letter can make all the difference. It's tempting to rehash your resume, yet your cover letter should be a window into your proudest professional moment, narrating the journey of that one significant achievement. Striking a balance between formal tone and fresh, engaging content without resorting to clichés is key. Remember, brevity is your ally; keep it concise and impactful within a single page. Let's ensure yours grabs attention for all the right reasons.

• Some inspiration from other professionals' job-winning cover letters;
• The best structure and format for your business development cover letter;
• Insights on how to write about your best achievement to stand out;
• A creative twist on your business development cover letter intro.

Upload your business development resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

If the business development isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Business Development cover letter example

PETER CONNOLLY

New York, NY

+1-(234)-555-1234

[email protected]

• Quantifiable Achievements: The cover letter includes specific examples of achievements, such as "leading to a 15% sales increase" and "culminating in an impressive $2M of new business," which provide concrete evidence of the candidate's ability to deliver results in business development.
• Relevant Experience: Describing the management of a sales campaign and utilization of CRM data to recapture old prospects demonstrates the candidate's relevant skill set and experience, tailored to the business development role.
• Problem-Solving Skills: By emphasizing strategic initiatives such as an in-depth analysis of post-purchase client behavior, the candidate showcases their problem-solving skills and ability to adopt a data-driven approach to improving sales processes.
• Client Relationship Management: Mentioning the focus on client-centric strategies and engagement with CRM activities, the cover letter reflects an understanding of the importance of maintaining and expanding client relationships in business development.

Designing your business development cover letter: what is the best format

Let's start with the basics, your business development cover letter should include your:

• Introduction
• Body paragraph
• Closing statement
• Signature (that's not a must)

Next, we'll move to the spacing of your business development cover letter, and yes, it should be single-spaced ( automatically formatted for you in our cover letter templates ).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your business development resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

The top sections on a business development cover letter

• Header with Contact Information : Include your name, address, phone number, and email to make it easy for the recruiter to reach out to you, and it lends a professional look to your cover letter.
• Opening Greeting : Addressing the hiring manager by name shows you've done your research and creates a personal connection right from the start.
• Introduction : Briefly state your interest in the Business Development position and why you are a strong candidate, capturing the recruiter’s interest to read further, showing enthusiasm and knowledge about the company.
• Body detailing relevant experience and skills : Highlight your track record in sales growth, partnerships, or market expansion, as these are critical business development outcomes, and use this section to demonstrate how your skills and experiences align with the role’s requirements.
• Closing with a Call to Action : Finish by reiterating your interest in the position, thanking the reader for their time, and suggesting a meeting or call for further discussion, showing initiative and eagerness to move forward in the process.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic thinking skills: To devise actionable plans that align with the company's goals and market opportunities.
• Proven track record in sales or partnerships: To demonstrate the ability to drive revenue growth and build valuable business relationships.
• Strong networking abilities: For identifying and leveraging new business opportunities and partnerships.
• Excellent communication and negotiation skills: To articulate value propositions and negotiate deals effectively.
• Understanding of market research and analysis: To gather insights into industry trends and potential growth areas.
• Adaptability and learning agility: To navigate changing markets and continuously evolve business strategies.

Kick off your business development cover letter: the salutation or greeting

When writing your business development cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them . Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your business development cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear Mr./Ms./Dr. [Last Name],
• Dear Members of the [Team Name] Team,
• Dear [Department] Department,
• Dear Search Committee,

Get creative with your business development cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your business development cover letter introduction to share something memorable about your experience .

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

What comes next: your business development cover letter middle paragraphs

In the next three to six paragraphs (or the body of your business development cover letter) you have to prove your unique value .

Most candidates tend to mess up at this stage. They tend to just copy-paste information from their resume.

That's one big no-no.

Remember that when writing your business development cover letter, it has to be personalized. And, your ultimate aim is to catch the recruiter's eye.

So, look back on key job requirements and write down a list that includes the ones you cover.

Next, select just one key achievement from your professional (or personal) history that meets those advert keywords.

Narrate a story around how you've grown your skill set and knowledge. Also, aim to show the unique understanding or soft skills you bring about, thanks to your past success.

Two ideas on how to end the final paragraph of your business development cover letter

Closing your business development cover letter , you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

Keep this in mind when writing your zero experience business development cover letter

Even though you may not have any professional experience , your business development cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Winning at your job application game starts with a clear and concise business development cover letter that:

• Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the business development resume;
• Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
• Includes an introduction that helps you stand out and show what value you'd bring to the company;
• Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
• Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.

Business Development cover letter examples

Explore additional business development cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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How to Write an Effective Business Development Cover Letter and Resume

When it comes to writing a business development cover letter and resume, professionals often get stuck on how to proceed. Some don’t know what to write, while some struggle with keeping things concise. The ability to write an effective business development cover letter can help open the door for your future career.

There are a lot of ways to create a cover letter and resume. You have to remember, however, that to get a business development position, your cover letter and resume should highlight your skills and relevant experiences. In this guide, you’ll learn how to do that and how to make a solid first impression through the perfect cover letter and resume.

Find your bootcamp match

Business development cover letter guide.

If you have no idea what to include in your cover letter, then this section will help you with just that. Take some time to write down all of your essential skills applicable to the job description and then plan how to structure your cover letter. You’ll also want to add some personal touches to give potential employers a glimpse of your personality.

Why Does Your Business Development Cover Letter Matter?

A cover letter is the best chance you have at convincing recruiters that you’re the best choice for the job. If you fail at creating a clear, persuasive cover letter, you’re not likely to get invited for an interview.

A cover letter allows you to showcase your communication and writing skills. You can include key strengths that will help sell your professional skills and get the attention of recruiters during the hiring process. 

Essential Components of Your Business Development Cover Letter

A cover letter is still a standard business letter. There are formats that you should follow. There are multiple sections of your business development cover letter that you should focus on. These components are listed below. 

• Header. Your heading should have your contact information, your full name, your current address, your LinkedIn account or online portfolio, and the date you submitted the letter. It is also important to include the employer’s contact details, the hiring manager’s first and last name, the company name, and the company address.
• Greetings. Greetings or salutations are how you address someone in the letter. The most used word is “Dear”. Be sure to be specific in who you are addressing by including their full name. 
• Opening paragraph. In this introductory paragraph, you should think carefully about what to write since this is your chance to present yourself as the ideal candidate. Begin by expressing interest in the specific role you are applying for. 
• Body paragraphs. This could serve as your speech on why you’re fit for the role. Sell your strengths and the reasons you’ll be a great employee. Don’t forget to put the keywords from the job description in this section. 
• Professional sign-off. Be professional in closing your letter. Your closing paragraph should be followed by your full name. You can write “best regards”, “thank you”, “respectfully”, “sincerely”, or “thank you for your time and consideration”.

5 Tips for Writing a Strong Business Development Cover Letter

Everyone can write a business development cover letter, but not everyone can compose something substantial that quickly impresses future employers. Human resource departments receive hundreds of applications for a single vacancy and only select a few candidates for interviews. Below are some tips you can take note of so you can make a great first impression. 

• Stick to business cover letter formatting rules. Start writing with the correct format to make your cover letter appealing. An ideal cover letter should fit on one page. Remember to use a professional font in size 11 or 12. You can begin by using a cover letter builder. 
• Put all of your important information and details in the header. Make sure that if the recruiter wants to reach out to you, they don’t have to search your cover letter or resume to find your details. The most important information you should include is your full name, mobile number, and email address. You can include your LinkedIn account as well.
• Introduce yourself and inform the company what position you are applying for. Talk about your passions, qualities, and the experiences you’ve had that relate to the job description. Cover letters are expected to be straightforward. You can make your introduction more impressive by sharing your most significant accomplishment.
• Showcase your relevant skills. As a business developer, you’re expected to have strong communication skills, organizational skills, and an understanding of business practices. You have a very dynamic role in the company, so employers are looking for professionals who can make an impact. 
• Share your most significant reason for applying. A potential employer will feel more connected to you if you include why you want the position in the cover letter. Talk about how you will help a company achieve its goals.

Business Development Cover Letter Example

No cover letter is perfect, but you can follow some simple steps to come as close to perfection as possible. Below is a sample cover letter that you can use as a guideline.

Business Development Cover Letter Sample

[Your Name] [Current Position] [Your Address] [Your Phone Number] [Your Email]

[Date] 

[Hiring Manager] [Job Title] [XYZ Company]

Dear Mr./Ms. [Hiring Manager],

I am very interested in the business development manager position at [XYZ Company]. I believe that my set of skills and experiences are what you’re looking for. I am a goal-oriented individual who is always looking for ways to grow the business through exploring new markets and reaching out to existing customers to improve their experience. 

During my time at my [Previous/Current Employer], I created new business and long-term opportunities by cold-calling and giving presentations to prospective clients. I know how essential it is to build customer trust. Furthermore, I was able to do this through engaging presentations to prospective clients. I also committed to attending trade shows that further maximize my skills in networking. As a result, I was able to close a total of $750k in business deals. 

During my [Number of Years] of experience, I have worked with people from different industries like spas, hotels, bakeries, resorts, fitness facilities, pharmaceutical companies, dental offices, and hospitals. With my commitment and hard work, I increased the market share of my previous company against a well-known competitor by five percent.

I am passionate about your company’s mission of helping small and medium-sized companies expand. Like you, I believe in helping others. With my solid experience in strategic planning, implementation, and business analysis, I strongly feel that I can be the right fit for the position. 

Thank you for your consideration. I look forward to speaking with you more about how I can contribute to the role. 

Sincerely, [Your Name]

[Your Phone Number] [Your Email]

Business Development Resume Guide

Whether you’re using a resume builder or starting from scratch, creating a great resume matters. Read the section below to find out why you need to put serious effort into this essential part of the application process. 

Why Does Your Business Development Resume Matter?

Your business development resume matters because it acts as a line of contact between you and the recruiter. Your resume should stand out from the hundreds of resumes submitted by other candidates. Some recruiters only scan your resume for a few seconds, so you better ensure the details are laid out correctly. 

Your resume is a representation of who you are. It shows a lot about you as a professional in the field and conveys your work experience. Before we show you a sample resume, check out the vital components of a business development resume below. 

Essential Components of Your Business Development Resume

There are a lot of sections your resume could have and they can differ depending on the level of business development you are applying for. Some of the crucial components are listed below.

• Personal information. Include details like your full name, contact number, and email address so that when the recruiter wants to get in touch with you, they’ll be able to see your information quickly. 
• Objective. In this section, you’ll put your professional purpose or goal for your job hunt or career.
• Educational background. If you’re a fresh graduate, include all the schools you’ve attended. If you already have experience, you can include your college degree or master’s degree. 
• Work and related experience. This is an important section of your resume where you’re able to list relevant professional experience . Put the company’s name, a summary of your responsibilities, and the dates you’ve stayed with the company. Start with the most recent experience and work your way back.
• Skills. This is also another essential section in your resume. This is the area where you put business development skills you have.

5 Tips for Writing a Strong Business Development Resume

We’ve listed some tips you can follow below to make sure you’re able to create a resume that attracts the attention of hiring managers.

• Proofread the whole thing. Listing communication skills on your resume won’t matter if your document is full of grammatical errors. When you’re focused on the content, you might miss some of the other important details. You can ask someone to proofread your resume or run it through grammar-checking software.
• Be specific. Be straightforward about your past experiences and list specific skills that are related to the business development job you’re applying for.
• Highlight your most relevant experience first. One technique is to list your most relevant experiences first. Your first two bullet points should be your biggest accomplishments. This way, even if the hiring manager doesn’t read your whole resume, they’ll still be able to know the most important details about you.
• Use statistics whenever possible. Quantify your achievements and skills with numbers to have a bigger impact on hiring managers.
• Use bullet points when suitable. When the information is bulleted, things are easier to read and are more visually pleasing than lots of paragraphs describing your job tasks. Each bullet point can be a strong phrase or a description of your duties. 

Business Development Resume Examples

Resumes are hard to write, but following these important tips will help you get started. Below is a sample section and structure that will help you create a strong business development resume. 

Business Development Resume Sample: The Header

James Nichols 555-000-000 [email protected] Los Angeles, California

Sample Business Development Resume Template

Name Address Phone number Email

"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"

Venus, Software Engineer at Rockbot

Write your professional goal here.

Professional Background 

Company Name | Year started – year ended

• List of responsibilities

Educational Background

Name of school | Dates attended

• Honors or achievements

Name of school | Date attended

Business Development Skills 

• Business Development Skill 1. Describe briefly how you showed this.
• Business Development Skill 2. Describe briefly how you showed this.
• Business Development Skill 3. Describe briefly how you showed this.
• Business Development Skill 4. Describe briefly how you showed this.
• Business Development Skill 5. Describe briefly how you showed this.

Additional Training (optional)

• Certificate
• Certification
• Training course 

Business Development Resume Template Resources

• Job Hero . This template is simple and you can just add your details to fill out the resume builder. The template maximizes the whole page, yet it’s still visually appealing.
• MintResume. This is also another uncomplicated structure where details can be easily added.
• ResumeBuild. For this resume builder, there are section dividers that you can copy so that each section will be presented clearly. 

Importance of a Business Development Cover Letter and Resume

A business development cover letter and resume are important because they act as the initial point of contact between you. These two documents are valuable because they are the means to land you an interview with your future employer.

Your resume will serve as a way to market yourself and show off relevant skills and experiences you’ve gained that would help in the position. Your cover letter gives a comprehensive look at why you are fit for this specific business development job. When you build a strong cover letter and resume, you give the hiring manager a clear picture of who you are as a professional. 

Business Development Cover Letter and Resume FAQ

There are many ways to write a business development resume. Focus on sections like your header and professional background. Check out the other tips indicated above on how you can write a business development resume.

A one-page cover letter is usually 500 to 600 words.

No, you don’t need to have professional experience to compose a business development cover letter. List any internships you have completed to help boost your resume.

No, you don’t need to have professional experience when writing a business development resume. If you’re a fresh graduate, you can include the training or workshops you’ve participated in.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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1 Business Development Manager Cover Letter Example

Business Development Managers excel at identifying opportunities, forging strategic partnerships, and driving growth, all while maintaining a keen eye on the market landscape. Similarly, your cover letter is your chance to showcase your ability to spot potential, build relationships, and contribute to a company's success. In this guide, we'll delve into the best cover letter examples for Business Development Managers, helping you to articulate your unique value proposition.

Cover Letter Examples

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The best way to start a Business Development Manager cover letter is with a compelling opening line that grabs attention and immediately showcases your relevant experience or understanding of the company's needs. For example, "With a proven track record of increasing revenue by 30% year-over-year, I am excited about the opportunity to contribute to [Company Name]'s growth as your next Business Development Manager." This approach demonstrates your value proposition and aligns it with the company's objectives, setting a confident tone for the rest of your letter. Tailoring the introduction to the specific company and highlighting a significant achievement relevant to the role will make your application stand out.

Business Development Managers should end a cover letter by summarizing their interest in the role and the value they can bring to the company. This can be done by reiterating key skills or experiences that align with the job description. They should also express enthusiasm for the opportunity to contribute to the company's growth and success. For example: "I am confident that my experience in driving business growth, coupled with my passion for innovative strategies, would make me a valuable asset to your team. I am excited about the possibility of contributing to [Company's Name] and look forward to the opportunity to discuss how I can help achieve your business objectives." Finally, they should thank the reader for considering their application and express a desire for further discussion. For instance: "Thank you for considering my application. I look forward to the possibility of discussing my candidacy further." Remember to end with a professional closing like "Sincerely" or "Best regards," followed by your name.

A Business Development Manager's cover letter should ideally be about one page long. This length is sufficient to clearly and succinctly present your qualifications, experience, and interest in the role without overwhelming the reader. It's important to remember that hiring managers often have to go through numerous applications, so keeping your cover letter concise and to the point increases the chances of it being read thoroughly. As a Business Development Manager, you should focus on highlighting your key achievements, skills, and experiences that are directly relevant to the role you're applying for.

Writing a cover letter with no experience as a Business Development Manager can seem challenging, but it's important to remember that everyone starts somewhere. Here's how you can approach it: 1. Start with a strong introduction: Begin by introducing yourself and stating the position you're applying for. Mention where you found the job posting and if you have any mutual connections with the company. 2. Highlight relevant skills: Even if you don't have direct experience, you likely have skills that are relevant to the role. These could include project management, strategic planning, customer relationship management, negotiation, or sales experience. Use specific examples to demonstrate these skills. 3. Show your understanding of the role: Research the role of a Business Development Manager and the company you're applying to. Show in your cover letter that you understand what the job entails and how you could add value to the company. 4. Demonstrate your enthusiasm: Employers want to hire people who are passionate about the work they do. Show your enthusiasm for the role and the industry. 5. Close with a strong conclusion: Reiterate your interest in the role and your eagerness to contribute to the company. Thank the hiring manager for considering your application and express your hope for further discussion. 6. Proofread: Make sure your cover letter is free of errors. This shows your attention to detail, a key skill for a Business Development Manager. Remember, your cover letter is your chance to make a strong first impression. Even without direct experience, you can still present yourself as a strong candidate by focusing on your relevant skills and demonstrating your understanding and enthusiasm for the role.

Related Cover Letters for Business Development Managers

Account executive cover letter.

Sales Manager Cover Letter

Marketing Manager Cover Letter

Product Manager Cover Letter

Operations Manager Cover Letter

Brand Manager Cover Letter

Business Development Manager Cover Letter

Related Resumes for Business Development Managers

Business development manager resume example.

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Business Cover Letter Example & How-To Guide in 2024

You’re a master of negotiation.

You can analyze a balance sheet in your sleep, and you've got industry know-how down to a science.

But all your business acumen evaporates when you’re staring at a blank screen, trying to draft your cover letter.

Your career centers on effective communication and strategy, and yet this is the one place you’re lost.

Don’t worry. We know your struggle, and we’re here to help.

In this article, we’re going to teach you:

• What a Job-Winning Business Cover Letter Looks Like
• 5 Steps to Writing a Flawless Business Cover Letter
• 3 Essential Cover Letter Tips for Business Professionals

Let’s get started.

Business Cover Letter Example

5 Steps for the Perfect Business Cover Letter

You've just seen a top-notch business cover letter that's sure to get noticed.

Now it's your turn to learn how to write a cover letter that shows off your skills and lands you that job! Just follow the steps we're about to dive into:

#1. Put Contact Information in the Header

Start your business cover letter by putting your contact details at the top, just like you would on your resume header . Here's what you should have up there:

• Full Name. Place your full name near the top corner of the page.
• Job Title. Use the exact title mentioned in the job ad you're applying for. With hiring managers juggling multiple roles, being specific helps them, which helps you.
• Email Address. Go with a professional email. Ditch quirky emails you might have had in your younger days. For example, [email protected] is a no-go, but [email protected] works just fine.
• Phone Number. Make sure it's a number where you can be reached easily. If the job is international, include the dialing code.
• Location. Your city and state (or country) are enough. But if you're looking for a remote role or planning to move, make that clear in both your resume and cover letter.
• Relevant Links (optional). Adding links to any important websites or social media profiles, like LinkedIn, is always a good idea.

After sorting out your details, focus on the hiring manager's contact information :

• Company Name. Write down the company's name.
• Hiring Manager’s Name. Include the hiring manager’s name, if you can find it.
• Hiring Manager’s Title. If you find out the hiring manager’s exact job title, say, the Director of Business Development , use that title instead of just "Hiring Manager."
• Location. Add the city and state (or country) of the company, especially if they have multiple locations. You can add the street address if you want to be super specific.
• Date (optional). Including the date you wrote the cover letter adds a professional flair.

#2. Address the Hiring Manager

Once you've got all your contact details down, it's time to address the person who'll be reading your cover letter .

Trust us, "To Whom It May Concern" is not how you want to start your first impression.

Do a little homework first. Look up the company website, the job ad, or their LinkedIn profile to find the person who’s hiring for the job you’re after. You should be able to find their name somewhere and add it to your cover letter.

Then address them by using "Mr." or "Ms.", followed by their last name. If you're not certain about their gender or marital status, their full name works fine. For instance:

• Dear Mr. Thompson  
• Dear Alex Thompson

But if you couldn't find any information on the hiring manager or the head of the business department you’re looking to join, no worries. You can still address your letter to the team or the company at large:

• Dear Business Department  
• Dear Hiring Team  
• Dear Human Resources Team  
• Dear Head of Business

#3. Write an Eye-Catching Opening Statement

Hiring managers spend just a few seconds on each application before deciding if it’s worth reading more into it.

That's why nailing the start of your cover letter is key, especially when you're eyeing a business role. Lead with why this job catches your eye and some of the skills you’re bringing. Showing real enthusiasm for the role or the field can also make a hiring manager take a second look.

Doing your homework about the company pays off. The better you understand them, the more you can show how well you'd fit their culture. It's a strong signal that you're not just throwing applications left and right but are genuinely keen on this specific role.

Depending on your career stage, you might want to start your business cover letter with a standout achievement or any skills that make you a shoo-in for the job. Just keep it short and sweet. The goal here is to spark interest, so the hiring manager will read the rest of your letter.

#4. Use the Cover Letter Body for the Details

The core part of your cover letter is your chance to shine as a business professional . Here, you want to go beyond the bullet points on your resume to really sell your skills and experience.

And don't just repeat your resume. Use this space to highlight what sets you apart from the competition. If you have any big wins in the business world, this is where you want to mention them. Take cues from the job ad to tailor your letter accordingly. 

For example, if you're applying for a role that requires strong analytical skills, focus on achievements from your past that prove you've got what it takes. Instead of talking about general leadership qualities, point out how you've used analytics to drive business growth.

Being knowledgeable about the company you're applying to can earn you extra points. If you're familiar with their market presence or have insights into their business model, weave that into your letter. It makes the hiring manager see you as a more suitable candidate when compared to the rest.

Make sure your enthusiasm shines through your entire letter, so it’s obvious you want this job, not just a job. Express your excitement for the role and be confident in stating how you can add value to their team with your unique skills and experience.

Looking for more inspiration? Check out our other cover letter examples !

#5. Wrap It Up and Sign It

Nailing the conclusion of your cover letter is essential. You want to assure the hiring manager that they've made the right choice in reading your application to the end.

Write a brief conclusion to your cover letter so you can recap why you're the ideal candidate for the business role you’re targeting. Briefly reiterate some of your most relevant skills, but don’t go overboard. The idea here is to summarize your key selling points.

Then add a call to action. This could be an invitation for the hiring manager to further discuss your application or to arrange an interview. This leaves a lasting impression and nudges the hiring manager to do something, which increases your odds of progressing to the next step.

Lastly, sign your business cover letter like a real professional. Just pick an appropriate closing line and sign your name underneath. Here's a sample:

Feel free to contact me at your convenience so that we may arrange an interview and further discuss how I can contribute to your business goals.

Warm regards,

Alex Johnson

If "Warm regards" feels too clichéd, other professional yet approachable options include:

• Yours sincerely,
• Yours truly,
• Thanks for your time,

3 Essential Business Cover Letter Tips

You already know the basics of crafting a solid business cover letter.

Now, let's take yours to the next level with some tailored cover letter tips for the business world.

#1. Match Your Resume

Your cover letter should echo the professionalism of your resume.

Presentation skills matter, and your application is the first place you get to showcase yours. If your resume and cover letter don’t pair well, you could come off as an unpolished candidate.

Make sure your text is positioned neatly on the page, and keep the font uniform all the way through. Just as you'd handle a business proposal, pay attention to those page margins and the line spacing. And while you’re at it, remember to keep it brief—an ideal cover letter is always one neat page.

Or Use A Cover Letter Template Instead

Are you trying to get your application out there as soon as possible?

Our resume builder is a lifesaver. Use it to create the best business resume in minutes, and grab one of our matching cover letter templates to complete your application. 

Every one of our templates is designed with feedback from hiring managers from around the globe, so they meet all industry standards and give your application a sleek, professional look.

#2. Mention Skills

Hiring managers want to know what you can bring to the table, and there’s no better way to show them than by mentioning your skills.

Your business cover letter should always include the most essential skills from your resume . Your skills tell the hiring manager what you can do and how much they might need to train you. But only if you mention your skills in the right way.

Don’t just toss them in there randomly, like a salad. Connect the dots for the hiring manager by weaving a narrative that backs up every skill you mention. For example, if you're good at data analysis, explain how that skill helped improve a past employer's quarterly earnings. 

The key here is relevance. Discussing your skills in context shows you're not only skilled but also aware of how those skills can benefit the company. It paints a picture of you as a well-rounded candidate who’s both qualified and ready to hit the ground running.

#3. Proofread the Final Draft

Never underestimate the importance of proofreading your cover letter.

A single typo or grammatical error might seem small, but to many hiring managers, it can scream "carelessness”—a crucial cover letter mistake for any candidate who claims to have “an eye for detail”.

Hundreds of applications get tossed aside for the same reason. So, to make sure your business cover letter is spotless, take the time to read it multiple times. Consider asking a friend for a fresh perspective, just in case you missed something yourself.

We recommend you also use a spell-checking tool like Grammarly . Don’t trust it blindly, though - you should always take the time to decide for yourself if it’s correct. Clean and polished writing shows professionalism, which can make all the difference in your application's success.

Key Takeaways

And that’s all there is to writing your business cover letter!

Hopefully, we’ve inspired you, and you’ve prepared your application for that job you’ve been eyeing.

But before we say goodbye, let’s do a brief recap of what we mentioned:

• The top of your business cover letter should have a header where you include your contact information as well as the hiring manager’s. Just make sure it’s factually correct.
• Your opening paragraph should be captivating, or else the hiring manager might not bother to read more of it. Mention why you’re writing and be enthusiastic, so it shows you’re genuinely interested.
• The body of your cover letter should include the bulk of your sales pitch. Focus on your relevant achievements, qualifications, and skills and how they relate to the job you’re after.
• Make sure your cover letter matches your resume. This shows a professional touch, and it helps the hiring manager pick out your application from all the rest.

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Resume Worded   |  Career Strategy

14 business development executive cover letters.

Approved by real hiring managers, these Business Development Executive cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Business Development Executive
• Senior Business Development Manager
• Business Development Associate
• Alternative introductions for your cover letter
• Business Development Executive resume examples

Business Development Executive Cover Letter Example

Why this cover letter works in 2024, emphasizing relevant skills.

This sentence effectively highlights the applicant's skills, showing that they have the right experience for the role. Make sure to emphasize your most relevant skills and experiences when applying for a job.

Connecting to the company's goals

Demonstrating excitement about the company's initiatives and goals can help you stand out. Show that you're not just applying to any company, but specifically to this one because you believe in its mission and future.

Passion and track record

Combining passion with a proven track record makes for a strong closing statement. This shows that the applicant is not only excited about the role, but also has the experience and skills to back it up.

Showing alignment with company's mission

When you mention your admiration for a company's mission, such as Microsoft's innovation and user experience focus, you're showing a deep interest in the company and its values. This shows you're not just looking for any job, you're looking for this job.

Quantifying achievements

Stating that you launched a new product line leading to a 30% increase in annual revenue is a great move. Concrete numbers like this offer a clear picture of your past achievements and potential future contributions.

Highlighting strategic initiatives

Sharing your success in attracting new business partners and expanding market reach gives a clear indication of your strategic thinking and execution skills. It's a strong testament to your ability to be a driving force for growth.

Expressing eagerness to contribute

By stating your eagerness to leverage your skills to contribute to company growth, you are showing initiative and an active desire to be a part of the company's future. This paints you as an ambitious and forward-thinking candidate.

Quantify Your Success

When you share a concrete example of how you boosted revenue by 45% within a year, you are not just talking the talk, you're walking it. It demonstrates your ability to make a significant positive impact on the business, and that's something any employer would want.

Highlight Your Data-Driven Approach

Revealing your knack for data-driven decisions shows that you're logical, analytical, and strategic. Demonstrating how this approach led to an increase in lead conversion by 30% makes your argument even more compelling and paints a clear picture of you being a results-oriented professional.

Express Your Passion for the Company

When you articulate your excitement about contributing to Google's projects and your desire to redefine business-tech interaction, you show your genuine interest in the company's mission. This not only shows you've done your homework but also that you're eager to contribute to their work.

State Your Confidence

By confidently stating that your experience can help bridge the gap between potential business opportunities and Google's innovative solutions, you're giving the hiring team a glimpse of your potential contribution to the company. It's a solid way to wrap up your case.

End on a Friendly Note

Ending your cover letter with "Warm Regards" adds a personal touch to your professional communication. It makes you come across as approachable and friendly, which are valuable traits in any business setting.

Show your passion for the business development executive role

When you talk about your admiration for the company and its products, it makes me, as a hiring manager, see you're not just looking for any job. You want this job.

Quantify your business development achievements

Mentioning specific results, like a 25% revenue increase, proves you're capable of making a big impact. It's exactly the kind of success we want to bring into our team.

Highlight your eagerness to join the team

Expressing excitement to work with our professionals showcases you're a team player who values collaboration and growth. It hints at a positive, proactive work attitude.

End with a strong call to action

Inviting a discussion about your potential contributions demonstrates confidence and readiness. It makes me eager to learn more about what you can bring to our table.

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Connect with the company’s mission

Explaining why you admire the company's solutions and mission helps create a connection. For a business development executive role, showing that you are aligned with the company's goals can set you apart.

Provide examples of growth and partnership success

Talking about your experience in driving revenue growth and building partnerships with hard numbers gives credibility to your claims. In a business development executive role, showing you can navigate and foster growth is crucial.

Showcase your sales achievements

By detailing your success in exceeding sales targets, you demonstrate a strong ability to deliver results. This is especially important in a business development executive position, where results matter.

Emphasize your industry knowledge

Highlighting your understanding of the CRM landscape and your ability to drive business growth shows you're not just a good salesperson but also strategic. This is a valuable trait for a business development executive.

End with a forward-looking statement

Concluding your cover letter by looking forward to discussing how you can contribute showcases your confidence and readiness to be part of the team's future success.

Show your passion for the fintech industry

Sharing how much you admire the company's innovation demonstrates your genuine interest and aligns your passion with the company's goals.

Highlight your success in business development

Detailing your achievements with numbers proves your ability to drive growth and revenue, which is crucial for a business development role.

Connect your experience to the company's growth

When you express confidence in your ability to contribute to the company's success, it helps the hiring manager see the potential impact you could bring to the team.

Emphasize your eagerness to contribute

Mentioning your readiness to bring your skills to the company shows your proactive attitude and commitment to supporting the company's mission.

Close with a polite thank you

Acknowledging the opportunity to apply leaves a positive impression and demonstrates your professionalism.

Senior Business Development Manager Cover Letter Example

Admiration for company culture.

Your acknowledgment of Amazon's culture of innovation and customer-centric approach shows that you understand and value the company's ethos. It's a subtle way to say 'I get you and I like what you're doing'.

Demonstrating leadership skills

By showcasing your success in increasing the customer base by 40% with your leadership, you're demonstrating your capacity to lead a team effectively and deliver strong results. It's a clear way of saying 'I can lead and succeed'.

Emphasizing strategic alliances

By detailing your role in orchestrating a strategic alliance that boosted revenue, you highlight your ability to form productive partnerships. This gives us a glimpse of your potential to forge strategic alliances for Amazon too.

Expressing desire to shape strategy

Your keenness to leverage your experience to help shape Amazon's strategic direction shows high ambition and strategic thinking. It says 'I'm not just here to do a job, I'm here to make a difference.'

Reiterating connection to the company's vision

By expressing your interest in being part of Amazon's mission to be Earth's most customer-centric company, you show alignment with the company's vision. It says, 'I'm not just here for a role; I'm here to uphold and further your mission'.

Show Your Strategic Skills

By highlighting your strategic approach to reaching a significant growth in the B2B segment, you're showing that you're not just achieving results, but that you're thoughtful and meticulous about how you get there.

Align Yourself with the Company's Vision

Expressing your interest in Salesforce's work in CRM and cloud-based solutions shows that you are in sync with the company's vision. It also implies that you see potential and are eager to explore strategic partnerships to boost the company's market share.

Emphasize Teamwork

When you say you're excited about what you and Salesforce can achieve together, you're emphasizing your team-player mentality and your willingness to collaborate towards shared success. These are highly valued traits in any professional setting.

End Professionally

Signing off with "Best regards" maintains the professional tone of your cover letter. It's a polite and formal way to conclude, reinforcing your professionalism and respect for the hiring process.

Show your strong interest in the senior business development manager position

Your clear expression of strong interest and admiration for Salesforce sets a solid foundation. It tells me you've done your homework and are genuinely excited about the possibility of becoming part of our team.

Demonstrate your impact in business development

By sharing specific achievements, like driving a 30% revenue increase, you effectively showcase your ability to deliver results. This is persuasive evidence of your potential value to our team.

Share your motivation for the digital innovation field

Your enthusiasm for working with a team that's at the forefront of digital innovation tells me you're not just seeking a job; you're seeking a role where you can be part of something groundbreaking.

Invite further discussion with confidence

Acknowledging the opportunity to discuss your contributions in more detail not only shows your eagerness but also positions you as a proactive candidate ready to make an impact.

Show your passion for the company's mission

Explaining your long-term interest in the company and how it aligns with your career goals builds a personal connection with the hiring manager.

Highlight your successful outreach strategies

Sharing specific results like securing partnerships and increasing revenue demonstrates your ability to drive business growth effectively.

Express excitement for teamwork

Showing eagerness to join the team underscores your team-player attitude and commitment to collective success.

State your confidence clearly

Asserting your belief in your suitability for the role reassures the hiring manager of your readiness and fit for the position.

Invite further discussion

Opening the door for an interview signals your proactive approach and genuine interest in contributing to the company's achievements.

Share a personal connection with the product

Starting with a personal story about using the company's product makes your cover letter memorable and shows a deep understanding of the product's value.

Detail your relevant fintech experience

Discussing your extensive experience in the fintech industry positions you as a knowledgeable candidate who can navigate its unique challenges.

Highlight your customer-focused approach

Emphasizing your ability to understand and meet the needs of small businesses indicates you're not just focused on deals but on creating lasting value.

Show enthusiasm for contributing to the mission

Expressing excitement about joining the company reinforces your alignment with their goals and demonstrates your motivation.

End with gratitude and openness for dialogue

Thanking the hiring manager and expressing eagerness to further discuss your role shows respect and an openness to engage in deeper conversations.

Business Development Associate Cover Letter Example

Show your interest in the company.

When you mention your admiration for the company's products and mission, it makes your application feel more personal and shows you've done your homework. This is key for a business development associate role, where understanding and belief in the product is crucial.

Highlight your business development achievements

Describing a specific achievement with numbers, like a 20% revenue increase, is very compelling. It gives a clear picture of the results you can bring. In business development, showing that you can directly contribute to growth is essential.

Express eagerness to learn and grow

Showing your excitement about learning from the team demonstrates humility and a growth mindset. For a business development role, being willing to learn is as important as your current skills and experience.

Close with gratitude and an eye toward the future

Ending your cover letter by thanking the hiring manager and expressing eagerness to discuss your fit further is polite and shows you're serious about contributing to the company's success.

Tell your personal connection to the product

Sharing your genuine experience with the company's product makes your application more relatable and shows you understand its value.

Link your education to your career ambitions

Mentioning your degree and eagerness to start your career in business development shows you have a strong foundation and clear direction.

Share your admiration for the company culture

Appreciating the company's culture highlights your alignment with their values and your potential fit within the team.

Emphasize your readiness to contribute

Stating your work ethic, adaptability, and eagerness to learn underlines your potential as a valuable and dynamic team member.

Request a chance to discuss further

Asking for an opportunity to talk more about your fit for the role indicates your proactive attitude and keen interest in the position.

Show your passion for the industry

When you express your enthusiasm for the company's mission, it demonstrates that your interests align with the company's goals. This is a good way to catch a hiring manager's attention.

Highlight your business development success

Mentioning specific achievements, such as increasing user acquisition and revenue, shows measurable proof of your impact. This tells me you can deliver results.

Express excitement for the role

Sharing what excites you about the role reveals you've thought deeply about how you can contribute. It also shows you're motivated to help the company succeed.

Connect your background to the job

Linking your experience and skills directly to the job demonstrates you understand what the role entails. It makes it easy to see why you're a good fit.

A well-crafted closing, like looking forward to discussing your contribution, shows confidence and eagerness. It also subtly invites the hiring manager to take the next step.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Business Development Executive Roles

• Business Development Associate Cover Letter Guide
• Business Development Executive Cover Letter Guide
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• Entry-Level Business Development Manager Cover Letter Guide
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Writing a covering letter

A covering letter highlights your relevant strengths and motivation for the job and organisation you are applying to, and markets you effectively by complementing your CV.

While there isn’t one way to write a covering letter there are some key things to consider to ensure you follow a logical structure and engage the employer in reading your letter. 

Top tips for success

Make sure that your letter is clear, informative and professional-looking, so that the recruiter will want to go on and read your CV.

• Keep to  one page
• If possible, address it to a  named person : just call the organisation and ask, if it's not clear elsewhere
• Set it out like a business letter, with  addresses and date at the top
• Check your  spelling and grammar
• Use the  same font  as your CV so that they look consistent
• Consider addressing gaps in your CV or other areas you think might need explaining, for example, a retaken year or a health problem. Try to be brief and positive and if in doubt book an appointment with a careers consultant
• Tailor your letter  to each application and try to highlight skills and experience that are relevant to that specific job and employer (it’s obvious it’s a generic letter if you just change the organisation name!)
• Give evidence for claims you make
• Try not to start every sentence with ‘I’
• Keep it  concise and focused  to encourage further reading of your letter and CV
• Be  professional  rather than overly humorous or informal 
• Sell yourself : don’t underplay your skills or make negative comments about yourself
• If you are sending your application by  email , attach the CV and covering letter rather than typing it into the email body. The format of an email can change drastically depending on the system used by the employer.

Write in clear, concise English with a professional yet conversational tone. While you will need to support your claims with evidence, try not to drown the reader with details and avoid jargon they may not understand.

The exact content will depend on you and the job or course but it should include the content outlined below. Remember, you can vary the order of information to suit your style of writing, but make sure it reads logically.

Introduction

Introduce yourself (subject, year and where are you are studying) and explain why you are writing. If you are making a speculative enquiry about the possibility of a job, be clear about the type of work or opportunity you are asking for. If you are responding to an advert, say where you saw it.

Why this role, why this employer

The covering letter is where you should explain your interest and enthusiasm for an organisation and role. Say what attracts you to the kind of work involved, based on your knowledge of the duties and likely satisfactions. This will demonstrate your understanding of the opportunity and your motivation.

Show you’ve done your research into the organisation. Mention what you have done to find out more, e.g. online research or speaking with their staff at careers events, and explain how your skills and interests match the organisation’s values and culture. If possible, back this up by referring to relevant activities where you have demonstrated these interests.

When describing what attracts you to the organisation, make it specific and original, rather than repeating facts stated on their website.  Note: If you could say the exact same things about a different organisation, then you have not been specific enough, and the employer will spot this.

Sometimes you won’t know who the employer is, e.g. if you are applying via a recruitment agency. In this case concentrate on the attractions of the role.

Why you are perfect for the job

Using the job description or person specification, describe your most relevant experiences as evidence of the employer’s requirements. This will help convince the employer you are the ideal candidate for this job. If there is no detailed job description, use careers information/job profiles which describe typical features of the work.

You can also use this careers information for a speculative application, as you can describe abilities and experience that you would expect them to be looking for given the nature of the opportunity that you are seeking.

While the CV is a brief summary of facts and your selling points, the covering letter is where you show exactly how and why you fit the opportunity and organisation you are applying to. So when describing your key examples don't repeat the information already in your CV. Instead, add more detail to make a stronger and compelling case.

Reiterate your enthusiasm to join the organisation and end with ‘I look forward to hearing from you’ or a similar statement. If appropriate, say when you are/are not available for interview. Ensure you sign off ‘Yours sincerely’ if writing to a named individual, and ‘Yours faithfully’ if you have not been able to find a named contact. Type your name, but also sign the letter if you are printing it out.

Dealing with 'difficult' issues / disclosing a disability

Covering letters also give you the chance to say more about any ‘difficult’ issues, for example weaker grades, lack of relevant experience, time gaps and health issues/disability. Use the letter to explain how you have coped with any setbacks and be sure to emphasise positive qualities that you have developed as a result, such as determination and persistence. Write positively about the experience, for example what you learnt from it, and what you have done to address the issue since then, if applicable.

If you have health-related issues or a disability, it is your decision whether to disclose this when writing your covering letter and there is  further advice on this topic . You may wish to discuss this with an adviser.

Sample covering letters and resources

We have a number of templates to help you write a covering letter and CV, but DO NOT just copy these. You need to use your judgment and create your own application, targeting it to the needs of the the job and employer. Make it personal so that it stands out from the crowd.

• CV with skills section and letter
• CV and letter
• CV with profile and letter
• CV and letter for mature student
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• CV and letter for part-time work (two sides)
• CV and letter applying for science PhD

Active words for CVs and covering letters

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