how to write a candle business plan

• Start free trial

Start selling with Shopify today

Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

How To Start a Candle Business in 2024 (Guide and Examples)

In this guide, learn how the candle business works, from developing products to selling online and everything in between.

If you’re an entrepreneur who is eager to burn the midnight oil with a new business venture, we’ve got a potential business idea for you: selling homemade candles.

When it comes to creating a product that’s practical and hot (literally and figuratively), learning how to make candles is a skillset that’s useful even for the hesitant DIYer.

So, if you’re curious about how to make homemade candles and start a candle business, it's time to learn how you can make money online with this trending product.

Start your online candle business

• Why make and sell homemade candles?

Types of homemade candles

How to start a candle business, candle business tips, starting your candle making business, candle business faq, why start a candle business.

Candles are an essential decor item—an industry set to eclipse 10 billion in global sales by 2032, according to Expert Market Research . 

In past years, the commercial use of candles has seen a sharp increase, with spa and massage using scented candles for aromatherapy, and restaurants creating soft, moody environments for customers. 

Consumers buy candles as home decor accents as well as for relaxation and stress reduction, according to the National Candle Association . Taking a quick look on Google Trends shows us that global interest for homemade candles is consistent. And while candles may be used for various purposes across the globe, most of the searches for homemade candles are concentrated around North America, New Zealand, Ireland, and South Africa. This is great intel for candlemakers looking to find a market for their DIY products.

In addition to the popularity of this hot product, candles offer business owners a number of other benefits, including:

• Low cost entry. Granted, some homemade candle varieties require pricier materials than others, but in general, candlemakers can create their wares with very little cash up front.
• Easy to sell anywhere. Want to sell your home decor items at craft fairs and local markets? Homemade candles travel well, so you can sell them both online and offline.
• Scalable craft to learn. Whether you’re a DIY master or a crafting newbie, the base recipe for basic candles is easy to follow. As you’ll notice from our handy infographic below, the formula is simple.
• Easy to customize. With so many types of candles, it’s easy to personalize your products and differentiate yourself from direct competitors.

From the standpoint of a DIY business, learning how to make candles is a skill that can be transformed into a viable income stream. But before we tackle the topic of creating homemade candles of your own, let’s take a look at the popular types that are piquing shoppers’ interest.

🏬 Success Story: A family candle business helmed by three kidpreneurs

Three young brothers were looking for a way to make money for college—and Nerf Blasters. Their hand-poured candle business became more than a side project. 👉 Read their story

One of the big advantages when it comes to making candles for your business is the variety—there’s likely a type of candle out there that will catch the eye of any potential customer.

Not sure where to start? Here are some of the top types of homemade candles you can explore when planning your candle business opportunities.

Soy candles

Soy candles are made from a base of soy wax. This wax is derived from soybeans and, therefore, is made from vegetables (opposed to regular oil- or paraffin-based candles).

Not only are soy candles made from a renewable resource, they also burn cleanly and for longer. That way, customers get more bang for their buck when it comes to getting a longer-lasting candle.

Scented or aromatherapy candles

This is one of the most common varieties of candles. Scented or aromatherapy candles offer a spectrum of scents for customers looking to spruce up their homes with pleasant smells.

Whether they’re meant to mask a normal household stench or simply create a unique scentscape, these candles come in dozens of scents—so there’s a smell that will appeal to almost everyone.

Aromatherapy candles makers market their products as offering specific benefits that correlate to certain scents. Generally, the recipes for these candles use essential oils that are meant to enhance physical or mental well-being. For example, lavender scents are often associated with relaxation.

Vegan candles

There’s a growing segment of shoppers that are concerned with the materials businesses use to make their products—particularly any animal ingredients. Basic candles often contain animal byproducts like beeswax, which isn’t desirable for some consumers.

But here comes vegan candles to the rescue! Vegan candles use modified formulas with ingredients like soy wax, plant-based waxes, fragrance oils, and natural fragrances.

Decorative candles

When entering a homeware store, you’ve likely noticed candles that come in many colors, shapes, and sizes. Some candles are made purely for decorative purposes—they aren’t necessarily scented and aren’t made from special ingredients. They simply add a certain something to a space in your home.

Decorative candles often come in complicated shapes, feature accessories, and employ complicated designs.

Helpful resources

• What Is an Enterprise? Definition and Example
• 64 Small Business Ideas for Extra Income in 2024
• Do market research
• Build your brand
• Create a candle business name
• Write a business plan
• Make candles to sell
• Build your online store
• Create a marketing plan

1. Do market research

Your target market are the people you want to reach with your marketing efforts. These are the buyers who will be most interested in your products and most likely to convert to customers. In the candle industry, target markets are broken down into three categories:

• Prestige. Luxury candles are a new and quickly growing segment of the candle market. Pricing may vary. The average prestige candle can sell for between $30 and $100. Prestige candles are known for their premium packaging, fragrances, and emphasis on brand storytelling. 
• Mid-market. These mid-tier candles have broad appeal. You’ll likely find them in retail outlets like Target. Mid-market candles typically have unique scenes like rose water, grapefruit, or basil, and cost around $10 per candle. 
• Mass market. These candles are the most affordable on the market. Brands like Yankee Candle and Bed Bath and Beyond take up most of this segment. You’ll find standard scents like vanilla or ocean breeze, and will cost around $5 to $8 per candle. 

Decide on which market you’ll go after. Do you want to get into retail stores like Home Goods or Macy’s? Then mid-market may be the best route. Want to only sell through your own website and other online boutiques? Prestige candles may be your calling. 

Choosing your market will guide everything from sourcing materials to building your brand and packaging. Once you have a segment in mind, you’ll want to decide on the types of candles you’ll create. 

2. Build your brand

The second step in starting a candle making business is building a brand . A brand helps you build an audience, influences your marketing efforts, and makes it easier to create better products for your customers. 

A good brand strategy is crucial for candle businesses in particular. The industry has grown so significantly over the past decade that it can be challenging to break in. 

Let’s look at three ways you can stand out in the saturated candle market.

Unique and interesting fragrance blends 

Fragrance is the most important buying factor for consumers today. Research by the National Candle Association shows that three-fourths of candle buyers say it is “extremely important” or “very important” in their selection of a candle. 

One way to stand out from the competition is with interesting fragrances. Developing a new blend immediately carves a place in the market for you. Rather than offer standard floral and woodsy scents, opt for more complex and sophisticated smells buyers can’t find elsewhere: scents that make people think or remember something or feel a sense of mystery and intrigue.

Brand story

A brand story is the fastest way to connect with buyers. It’s a narrative that shapes and communicates your brand to people. It’s the foundation on which your mission, message, and voice is built. 

Brand stories, especially in the candle business, are captivating, human, and honest. It should make people feel something, which then drives them to take action—whether it’s a signup, purchase, donation, etc. 

Take Keap Candles story for example. The founders, Harry Doull and Stephen Tracy, were unhappy with their jobs in tech. They want to do something more meaningful and inspiring with their work and turned to candle making. 

To find your story, ask yourself:

• Why am I making candles?
• Who am I making candles for?
• What impact do I want to have on them?
• What impact do I want to make on the world?

Visual identity

Your visual identity (which includes your logo, photography, website, social media, and packaging) is the most direct way to influence how people feel about your candle business. 

When it comes to your candle brand, you want to pay close attention to the aesthetic of your products. Customers will use your candles for their scents and a home decor complement, so you want to design products in-line with your audience.

For example, Boy Smells brand is bright, sensual, and accessible to all genders.

The brand adds this identity into all its marketing assets, from website to social media. 

Once you interact with Boy Smells, chances are you won’t forget it. That’s the power of strong visual identity. 

Read more: Stand Out in the Market with Distinct Identify Design

3. Create a candle business name

At this point your candle business is shaping up nicely. You’ve probably come up with a few business names along the way, and now’s the time to decide on one. 

Be sure to keep your candle business name ideas short and simple. That’ll make it memorable and easy for buyers to pronounce. If your name is too difficult to remember, you’ll miss out on free word-of-mouth marketing. 

If you’re still stuck on a business name, use Shopify’s business name generator to stir up fresh ideas. All you have to do is enter a keyword, click Generate Names, then browse thousands of auto-generated name ideas for your company.

4. Write a business plan

A business plan  guides your entire operation when creating a candle business. It helps define your strategy, pinpoint challenges, understand what resources you need, and analyze your business idea  before launch. 

Ask yourself: What is the end goal for my brand? Who are my direct competitors? Do I want to be sold in retail outlets like Target or Nordstrom? Or do I want to start an ecommerce store  and sell directly to my customers? 

Identify your business goals and keep them in mind as you build out your candle making brand.

5. Make candles to sell

As we’ve demonstrated, there are plenty of candle types you can create in your own kitchen. Here, we’ll show you how to make a basic soy candle. You can take the same basic ingredients, tweak them slightly, and create your own customized recipe.

Gather your materials

For this homemade soy candle recipe, you’ll need:

• Wicks (preferably cotton)
• Essential oil of your choice
• Double boiler
• Thermometer
• Pen or pencil

While you likely have some of these items sitting around your house, you can easily procure the rest without busting your budget. You can find soy wax in bulk on sites like AliExpress or Bulk Apothecary for around $10 per pound.

Merchants looking to source jars or other glass containers can look on AliExpress for a variety of bulk-buying options, or check their local thrift store or dollar store for inexpensive containers.

See our guide on Aliexpress !

Essential oils are available at your local craft store or on Etsy or Amazon . The remainder of the ingredients can be found at almost any grocery store.

Prep your wax and container

Now, let’s prep your materials to get your candle wax ready. Take your soy wax and put it into your double boiler on your kitchen stove to melt (if you don't have a double boiler, use a glass bowl on top of a larger saucepan or pot). Fill the bottom pot with water and the top with the soy wax and turn the burner to medium heat. Stir the wax with your spatula, making sure you break up any chunks.

While the wax is melting, take your wick and glue the end to the bottom of your glass container. Allow glue to dry, which will keep your wick in place as you pour your wax.

Customize your candle mixture

Once your wax melts, take your preferred essential oil and stir into your mixture at a ratio of one ounce per pound of wax. If you’d like to change up the color of your candle wax, stir in chunks of non-toxic crayons.

Once your ingredients are melted and mixed, let it cool to 130–140 degrees Fahrenheit. Check the mixture with your thermometer to ensure it reaches the correct temperature.

Prep your pour

Now that your wax mixture is cooled to the correct temperature, it’s time to pour it into your jar. Hold the wick upright with one hand and pour the mixture out of the pan with the other. Fill up three quarters of the jar with the hot wax mixture.

To keep the wick upright, tie its end to the pen and set it across the opening of your jar.

Finishing your candle

Allow your wax to firm up before beginning your final pour. You may see a small sinkhole in the wax around the wick—don’t worry, that’s normal. Take the remaining wax mixture and pour the remaining quarter into the jar. Allow the rest of the wax to set completely. Once the wax is firm, snip off the excess wick with some scissors, and your candle is ready to burn!

6. Build your online store

Now that your candles are ready to go, where should you sell them? A great place to start is your own ecommerce store . 

Creating an online store sounds like a daunting task compared to listing your candles on online selling sites like Amazon. But these marketplaces cut deep into your profits and don’t let you express your brand freely. Your online store is not only more profitable in the long run, but acts as a digital home for your brand. 

When it comes to building an online store, Shopify is the simplest way to start. You can build an ecommerce website without any coding or huge budget. 

7. Create a marketing plan 

You’ve got the recipe for success—now it’s time to figure out how to sell your soy candles (or other homemade candles).

One of the easiest—and most lucrative mediums—for selling candles is online. You can use multiple digital platforms, like social media and your own ecommerce site, to reach potential customers around the world.

While every digital medium won’t be a successful sales platform for every merchant, here are a few places entrepreneurs can try to help them get started.

• Instagram. Many lifestyle brands found great success by focusing on Instagram marketing . Curate a feed of beautiful images related to your brand, stage photos of your candles to show off to customers, and reach a larger audience. You can also use Instagram to reach out to brand evangelists or micro influencers  and provide a behind-the-scenes peek at how you make your candles.
• Pinterest. Home decor is a major category for users of Pinterest, which is one of the largests platforms customers use to find brands and products. So it’s wise for homemade candle merchants to consider Pinterest marketing as a pillar in their strategy.
• Snapchat. As another highly visual platform, Snapchat is another viable option for maker merchants. As one of the fastest-growing social media platforms with more than 200 million users, DIY hustlers can use  Snapchat marketing  to reach an increasing audience.
• Giveaways and contests. As part of a social/content marketing strategy, you can use some of your merchandise as prizes in a series of giveaways and contests. Not only can these contests help you gain followers and build brand awareness, but you also have the opportunity to show off how well your products work.
• Email marketing : Deliver your message (as well as promos, discounts, and other brand news) right to your customers’ inboxes.

Although selling online is a viable avenue for merchants, don’t be afraid to try selling IRL.

Homemade candles are compact and travel well—which makes them ideal for selling on the go. Your sweet-smelling home decor items are ideal for displaying in craft shows and pop-up shops and gives merchants the opportunity to get in-person feedback directly from potential customers.

Still not sold on selling in person? Going IRL for sales has a number of other benefits, including:

• Getting direct feedback. If you’re eager to improve your products (or just dying to hear what customers think), selling in person is a great way to do it. Meet your target customers face-to-face, address their pain points, and get ideas for potential new products.
• Discover wholesale opportunities. Ready to scale your business? Or looking to explore selling B2B ? Markets and fairs are ideal events to meet wholesale buyers and establish a foundation for such a relationship.
• Build your online following and email subscribers. Whether you’re aiming to grow your social audience or build your email list, use pop-up shops and markets to connect online. When visitors show up at your booth or shop, ask them to subscribe to your email list or follow your branded social channels for new products, discounts, and giveaways.
• Networking and inspiration. Connecting with fellow makers and entrepreneurs is also a major part of the draw for festivals, markets, and fairs. Meeting other merchants can inspire you with new ideas and help you come up with new solutions to shared problems.

Although physical sales require different skills than sitting at your desk, a little know-how and the right tools can make it simpler to make sales on the go. Use a mobile point-of-sale system like Shopify POS to help you set up your shop or booth at your next flea market, farmer’s market, craft fair, and/or maker fair, and keep transactions quick and simple.

Whether you’re starting a candle making side hustle or kicking off full-time, keep these candle business tips in mind:

Take amazing product photos 

Great product photography is key to convincing people to buy your candles. Make sure you can clearly see the shape and label of your candles. Up for a challenge? Stage an image of the candle in use in your home so shoppers can envision it in theirs. You can hire a professional photographer to take your photos or take high-quality photos with a smartphone .

Create more selling opportunities 

Having recurring customers is more profitable than constantly finding new ones. Test different cross-sell and upsell opportunities to drive more revenue from your existing customers—such as travel-sized versions of your most popular candles, or limited-edition scents. You could also offer subscription boxes , like Frostbeard Studio . The brand offers a Candle of the Month Club, where customers get a brand new candle every month for a set price. 

Expand your product line 

Brands like Tofino Soap Company repurpose their scents for products like soaps, shampoos, balms, perfumes, and other  things to make and sell online . It’s an easy transition for many candle makers because the scents are already developed, you just need to create the new product. You can then upsell customers based on scents they buy often, create scent-centric care packages, and reach new audiences.

Push holiday sales 

Approximately 35% of candle sales happen during the Christmas holiday season, according to the National Candle Association , with 76% of buyers viewing candles as an appropriate holiday gift. Prepare for this season by creating holiday campaigns with special promos and ads targeted at potential buyers.

Stay on top of consumer trends

Stay up to date with what’s going on in your niche. Use resources like Meta Foresight , Think with Google , and Nielsen to understand customer pain points and track breakout trends. You can use this insight to come up with new product ideas, fragrances, and marketing campaigns to promote your brand.

You’ve gotten this far, which means you now have a great grasp on how to get started with your own homemade candle business. With the tools and knowledge above to help you make and sell your homemade candles, you can move forward to create your own income stream using your DIY skills.

• How To Make Money on Twitch: The Ultimate Guide
• How To Start a Business With No Money in 2024 (8 Easy Steps)
• How To Come Up With a Business Idea: 8+ Ideation Boosters
• 25 Best Online Business Ideas for 2024
• How To Sell Print-On-Demand T-Shirts: A Step-By-Step Guide
• Learn How To Become a Reseller And Start Selling Right Away

Is candle making a good business?

How much does it cost to start a candle business, is candle making profitable , how do i start a candle business from home.

• Create a business name
• Market your candle business

Keep up with the latest from Shopify

Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

By entering your email, you agree to receive marketing emails from Shopify.

popular posts

The point of sale for every sale.

Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.

Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.

Latest from Shopify

Aug 28, 2024

Aug 27, 2024

Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.

Try Shopify for free, no credit card required.

Candle Making Business Plan Template

Written by Dave Lavinsky

Candle Making Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their candle making businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a candle making business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Candle Making Business Plan?

A business plan provides a snapshot of your candle making business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Candle Business

If you’re looking to start a candle making business, or grow your existing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Candle Making Businesses

With regards to funding, the main sources of funding for a candle making business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a candle making business. Venture capitalists will usually not fund a candle making business. They might consider funding a candle making business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for candle making businesses.

Finish Your Business Plan Today!

How to write a business plan for your candle-making business.

If you want to start a candle making business or expand your current one, you need a business plan. Each section below is a key component of a solid candle making business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of candle making business you are operating and the status. For example, are you a startup, do you have a business that you would like to grow, or are you operating a chain of candle making businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the candle industry. Discuss the type of candle making business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types of candle making businesses:

• Scented Candles : this type of business will focus on making scented candles. This type of business can focus on traditional scented candles, or can specialize in creating unique scent combinations.
• Specialty Wax Candles: this type of business specializes in making candles from ingredients that differ from traditional paraffin wax. Other waxes include soy wax, beeswax, coconut wax, special blends, etc.
• Novelty Candles: this type of business focuses on creating candles in novelty shapes, or around specific themes such as holidays or birthdays.

In addition to explaining the type of business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, recipes tested, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the candle industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the candle industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your own candle business plan:

• How big is the candle industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your candle business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: men, women, families, couples, professionals, teenagers, religious groups, party planners, homeowners, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of candle making business you operate. Clearly, couples would respond to different marketing promotions than religious groups, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most candle making businesses primarily serve customers living in their surrounding geographic area, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your potential customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Candle Making Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other candle businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes major retail stores, craft stores and decoration stores. You need to mention such competition as well.

With regards to direct competition, you want to describe the other businesses with which you compete. Most likely, your direct competitors will be retailers located very close to your location who sell candles and other local candle makers.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What types of candles do they specialize in?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide a wider variety of candles?
• Will you provide a rewards program or special discounts?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a candle making business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of candle making company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to candle making, will you provide a rewards program or another service such as adding personal messages on the candle/ jar of candle?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your candle making company. Document your location and mention how the location will impact your success. For example, is your candle business located in a busy retail district, shopping plaza, mall, etc.  Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your candle making marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your candle business, including tracking inventory, marketing your business, researching new scent combinations or designing new novelty options, pouring candles for inventory, and preparing for upcoming orders.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 1,000th candle, or when you hope to reach $X in revenue. It could also be when you expect to expand your candle making business to a new city, or launch an ecommerce site.  

Management Team

To demonstrate your candle business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing candle making businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in small-scale manufacturing of consumer goods or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you specialize in a limited variety of scents and shapes, or will you offer a broad array of traditional candles? And will candle sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your candle business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a candle making business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your manufacturing facility lease or invoices of upcoming orders you are working on.

Candle Making Business Plan Template PDF

You can download our candle making business plan PDF to help you get started on your own business plan.

Putting together a business plan for your candle making business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will have an expert candle business plan; download it to PDF to show banks and investors. You will really understand the candle making industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful candle making business.  

Don’t you wish there was a faster, easier way to finish your Candle Making business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.  

Other Helpful Business Plan Articles & Templates

How To Start A Candle Business In 2024

Updated: Apr 17, 2024, 12:13pm

Table of Contents

1. put a plan together, 2. register your candle business, 3. prepare to make your product, 4. build a website, 5. choose additional channels to sell your candles, 6. calculate your sales price, 7. market your candle business, frequently asked questions.

People love to use candles to relax, set a mood or even cover smells that may arise. If you’re a pro at creating scent profiles or a beginner looking to get started, a candle business could be the perfect side hustle. The materials to make candles can be affordable when buying wholesale, and the production process is fairly simple. Follow along to learn how to start your own candle business in seven steps.

Featured Partners

ZenBusiness

$0 + State Fees

Varies By State & Package

On ZenBusiness' Website

On LegalZoom's Website

Northwest Registered Agent

$39 + State Fees

On Northwest Registered Agent's Website

$0 + State Fee

On Formations' Website

To get started, you’ll need to put together a business plan. You should start by picking a business name or a trade name that is easy to remember and recognizable to customers. The business plan should also include your target audience, strategies for reaching your candle-buying niche and more general ideas for marketing.

The product type is the next part of the business plan. You’ll need to decide on the size of your candles, what type of wax and how many different scents you’ll want to produce. This will determine your workflow and prices.

To start your business , you’ll need to register your business and get an EIN (Employer Identification Number). With an EIN, you’ll be able to open a business bank account and access materials at wholesale prices. This will be incredibly useful for keeping startup costs down. Although it costs about $50 to $100 to start an LLC (depending on the state), an LLC is the better option because you’ll be able to hire employees if and when you start scaling up.

It’s also important to familiarize yourself with the legal requirements for small businesses in your city or state. If you’re setting up the candle business as a side hustle initially and don’t have time for the paperwork for an LLC, you can use an LLC service to set up your business and get going with the products and marketing.

Start an LLC Online Today With ZenBusiness

Click on the state below to get started.

People tend to love candles with eye-catching designs, in addition to nice fragrances. Even if you’re not a graphic designer, you can work with Adobe Photoshop or Canva to create simple, elegant designs for your candles. If you’re interested in a more complex design or prefer to outsource to a professional, you can use Creative Market, Fiverr or Upwork to commission a design from a professional creator.

Source Product Materials

Finding product materials is the next step. You can find receptacles for your candles through a bulk item supplier such as Alibaba. Additionally, you could look into restaurant wholesalers near you if you wanted to use something such as a mason jar or a decorative glass. Finally, using recycled materials such as wine bottles or jam jars could be visually appealing.

There are many types of wax that can be used for candles: paraffin, soy, beeswax, granulated wax and more. You’ll want to do a few trial samples with your chosen wax to make sure it’s giving the scent you want. Your candle wax supplier will also likely be able to advise you on wicks, dyes and scents that work best with your candle wax.

Source Packaging

Shipping is normally the largest cost for a small business. When you’re putting together a plan for shipping, you’ll want to consider speed, cost and what kind of materials will surround the candle to keep it safe in transit. Using recycled materials might attract a target audience of conscious consumers, but you’ll have to price the candles accordingly.

Design Your Labels

If you’ve chosen to design your logo on your own with Adobe InDesign, Photoshop or Canva, you can do the same for labels. It might be easier to create a standard label for candles with customizable sections for changing the scent, the size or the name of the candle. If you want custom designs for each scent, you might want to employ a designer from the services listed above so you can focus on the product.

The label should include your business name, the scent of the candle, the size in fluid ounces and more information that customers might want to know. You might want to include where the candle is made, what the wax is and your company’s website.

C&E Craft Co. is a good example of a candle company with a simple design that it can swap out with new ideas, such as its “ Smells Like David Rose ” candle. These candles tap into already existent fandoms with the character names. Their colors and text change. On the other hand, Bath & Body Works candles all have very different designs .

Even if you plan to sell via a third-party platform such as Etsy, you should build your own website. Not only will having your own business website increase your brand’s visibility online, but it also helps make your business appear more credible and professional, while also opening up the opportunity to direct sales. To make the process easier, choose an easy-to-use website builder with e-commerce capabilities.

Here are the best platforms for building an online store :

• Shopify: thousands of templates for customer experience, ability to sell gift cards, thousands of app integrations for e-commerce
• Wix: less expensive, custom domain included, unlimited products, only ships with USPS
• Weebly: extremely intuitive website builder, great for beginners, ability to switch website themes and retain content, e-commerce integration with Square, limited customization options

Picking a content management system also depends on how much time you want to invest in your website, in addition to the upfront costs.

In addition to your website, you will most likely want to sell your candles across multiple channels, such as Etsy , Amazon , and even Instagram . This increases your exposure online, which will help your candle business land more sales. Additionally, building relationships with local retailers could also be a good way to sell your candles directly with minimal shipping costs.

Generally, you will want to aim for a 25% to 50% profit margin on your candles. Calculating anticipated expenses early will be important in determining prices. If you need to host your products on Etsy or Amazon and have to build more monthly expenses into your business, you might have to price your candles a little higher in the beginning, with changes depending on sales volume in the future.

Additionally, most online payment processors charge a small fee of around 30 cents, plus 3% of the transaction, so you should work that into the candle prices as well. If you’re making all of these custom candles, you should determine how much time you can spend, especially if this candle company is starting as a side business.

Starting with free or low-cost marketing is the best way to get off the ground, especially if your business is on the side for now. You should start by searching out Facebook groups, subreddits or other social media communities of fragrance lovers. You can also offer barter exchanges to influencers for posting about your candles.

You can also join some local entrepreneur groups to network and get advice from more experienced professionals. You might be able to make connections and find new avenues for marketing your candle business.

Are candles easy to make?

Candles are generally considered easy and inexpensive to make at home, which makes them a good business opportunity. Once you have the materials and the basic method down, you can make many easily.

How do you create a seller account on Etsy?

To create a seller account on Etsy, go to Etsy and create a business account. From there, you can set up your shop preferences , including your shop’s name. After you’ve created your Etsy seller account, you can then create product listings from within your account dashboard.

What is the average profit margin on a candle?

The average profit margin on a candle is around 25% to 50%. Keep in mind that this can vary based on a variety of factors such as the average cost of materials, shipping, labor, and your unique niche or target market.

• Best LLC Services
• Best Registered Agent Services
• Best Trademark Registration Services
• Top LegalZoom Competitors
• Best Business Loans
• Best Business Plan Software
• ZenBusiness Review
• LegalZoom LLC Review
• Northwest Registered Agent Review
• Rocket Lawyer Review
• Inc. Authority Review
• Rocket Lawyer vs. LegalZoom
• Bizee Review (Formerly Incfile)
• Swyft Filings Review
• Harbor Compliance Review
• Sole Proprietorship vs. LLC
• LLC vs. Corporation
• LLC vs. S Corp
• LLP vs. LLC
• DBA vs. LLC
• LegalZoom vs. Incfile
• LegalZoom vs. ZenBusiness
• LegalZoom vs. Rocket Lawyer
• ZenBusiness vs. Incfile
• How To Start A Business
• How to Set Up an LLC
• How to Get a Business License
• LLC Operating Agreement Template
• 501(c)(3) Application Guide
• What is a Business License?
• What is an LLC?
• What is an S Corp?
• What is a C Corp?
• What is a DBA?
• What is a Sole Proprietorship?
• What is a Registered Agent?
• How to Dissolve an LLC
• How to File a DBA
• What Are Articles Of Incorporation?
• Types Of Business Ownership

What Is SNMP? Simple Network Management Protocol Explained

What Is A Single-Member LLC? Definition, Pros And Cons

What Is Penetration Testing? Definition & Best Practices

What Is Network Access Control (NAC)?

What Is Network Segmentation?

How To Start A Business In Louisiana (2024 Guide)

Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry.

How To Write A Winning Candle Business Plan + Template

Creating a business plan is essential for any business but can be especially helpful for candle businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every candle business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a candle business plan.

A candle business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and it includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Candle Business Plan?

A candle business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Candle Business Plan

There are several key components of a successful candle business plan.

Executive Summary

The executive summary of a candle business plan is a one to two page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your candle company
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your candle business, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your candle firm, mention this.

You will also include information about your chosen candle business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a candle business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the candle industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now (and if applicable, how do these trends support the success of your company)?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a candle business’ customers may include:

• Homeowners who want to improve the scent of their homes
• Business owners who want to use candles as a marketing tool to make their businesses more inviting
• People who want to buy candles as gifts for friends and family members
• Wedding planners looking for unique wedding favors

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or candle services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors.

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. . Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your candle business via word-of-mouth, trade shows and events, or public relations.

Operations Plan

This part of your candle business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a candle business include reaching $X in sales. Examples include signing up X number of new customers or adding X new products to your line.

Management Team

List your team members including their names and titles, as well as their expertise and experience relevant to your specific candle industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss.

Sample Income Statement for a Startup Candle Business

Balance Sheet

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Candle Business

Cash Flow Statement

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup candle business.

Sample Cash Flow Statement for a Startup Candle Business

You will also want to include an appendix section which will include:

• Your complete financial projections
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.)
• Any other documentation which supports what you included in the body of your business plan.

Create a Winning Candle Business Plan

Writing a good business plan gives you the advantage of being fully prepared to launch or grow your candle company. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it.

Include a detailed financial plan and supporting documentation in your appendix. Doing so will give you the best chance for success when seeking funding from investors or lenders. Finally, make sure your management team is solid and has the experience and expertise to execute your vision.   

Finish Your Candle Business Plan in 1 Day!

Other helpful articles.

Why & How to Write a Candle Company Mission Statement

Candle Making Business Plan Template

Written by Dave Lavinsky

Candle Making Business Plan

You’ve come to the right place to create your Candle Making business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Candle Making businesses.

Below is a template to help you create each section of your Candle Making business plan.

Executive Summary

Business overview.

The Countryroad Candle Company is a startup candle manufacturing company located in Augusta, Georgia. The company is founded by Emily Reynolds, a creative and driven individual who wants to turn her favorite pastime into a thriving business. Emily has a background of seven years in marketing housewares to the retail sector and she has a keen eye for design, which brings her to the startup phase of her candle making company.

Countryroad Candle Company will provide a wide array of candles in scented, decorative and pure iterations of the concept Emily Reynolds is bringing to the company. Each candle will have unique properties, including a small candle within each large candle, which doubles the light and beauty of the decoratives on the candles. This unique feature has not been shared or adopted by anyone else, hence Emily has the drive to get this unique candle making product line into the market.

Product Offering

The following are the services that Countryroad Candle Company will provide:

• Small to large uniquely-designed candles, in sizes of 3 to 8 inches in diameter and in height up to 17-inches.
• A selection of carefully curated candle holders, glass bases, and other complementary items to highlight the candles.
• Candle accessories, including candle snuffers, long decorative matches, and scented bottled oils to add to the fragrance of the candles.
• 12-pack cartons for sale at retail; 6-pack boxes for sale to smaller shop or outlets.
• Single candle pricing for sale online, in addition to 12-pack cartons
• Special discounts for disabled or elderly individuals who will use candles for healing properties

Customer Focus

Countryroad Candle Company will target all consumers in the greater Atlanta area. They will target retail stores and store chains. They will target gift shops, flower shops and other related independent stores in the region of Atlanta. They will target event venues, party planners and event coordinators.

Management Team

Countryroad Candle Company will be owned and operated by Emily Reynolds. She has recruited Sarah Thompson, the former production manager of her last employer, a large candle making company called Glow & Co.

Emily Reynolds is a graduate of the University of Georgia, where she graduated with a Bachelor’s degree in Marketing. She previously was employed by Glow & Co., but decided to branch out and create unique candles that would offer new designs and new fragrances to the boutique candle offerings of the area. Emily’s stellar marketing efforts and courtesy with clients led her former employer to win the 2022 title of “Best Customer Service in Atlanta.”

Sarah Thompson has been creating and overseeing the manufacture of candles for over thirty years. She specializes in long-burn candles and produces the combination of ingredients that lead to fragrant, high-end candles with a beauty that cannot be surpassed. The new company offers her an opportunity to create distinctive “candle within a candle” design and manufacturing experience and she’s excited to begin the tasks ahead. She has the expertise and extensive background in candle-making to produce superior candles with the practicality of high burn time combined with stellar beauty.

Success Factors

Countryroad Candle Company will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at Countryroad Candle Company
• Extensive product line of unique candles, with properties that are highly-desirable.
• Curated candle accessory assortment prepared and vetted for retail sales
• Packaging in quantities that will support all retail customers, small to large
• Industry knowledge and contacts that are extensive and international
• Countryroad Candle Company will offer the best package pricing for the highest-quality candles offered. Discounts will also apply to disabled and elderly customers who use the candles for healing properties.

Financial Highlights

Countryroad Candle Company is seeking $200,000 in debt financing to launch its Countryroad Candle Company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the various marketing strategies to be employed. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Countryroad Candle Company.

Company Overview

Who is countryroad candle company.

Countryroad Candle Company is a newly established candle design and manufacturing company in Atlanta, Georgia. Countryroad Candle Company will offer unique candles, designed with beauty and carrying delightful fragrances, to the retail markets of the Atlanta region. The candles will be a proprietary offering by Countryroad Candle Company and the production of the candles is a patented process. Countryroad Candle Company will provide a mix of carton and box packaging assortments so that customers can purchase in bulk or in smaller configurations to suit their retail outlets. Their full-service approach includes a comprehensive price structure and delivery options to suit every buyer.

  Countryroad Candle Company will be able to bring a new aspect of candle-making to the candle customers within the housewares and giftware industry sector, providing a superior product line and one that contains both practicality and beauty combined. The team of professionals are highly-qualified and the production manager is a seasoned veteran at candle-making and all aspects of packaging and shipping products. Countryroad Candle Company offers everything that other candle manufacturers cannot: a unique product line, beautiful decor on each candle, fragrances that complement each candle and packed cartons in a variety of sizes for all levels of retail.

Countryroad Candle Company History

Since incorporation, Countryroad Candle Company has achieved the following milestones:

• Registered Countryroad Candle Company, LLC to transact business in the state of Georgia.
• Has a contract in place at one of the Atlanta area buildings to set up its candle-making production line and office space within 10,000 square feet.
• Reached out to numerous former buyers and associates to announce the establishment of the new business and discuss advance orders.
• Began recruiting a staff of six and office personnel to work at Countryroad Candle Company.

Countryroad Candle Company Services

The following will be the services Countryroad Candle Company will provide:

Industry Analysis

• The candle manufacturing industry is expected to grow over the next five years to over $190 million.
• The growth will be driven by an increased number of consumers using candles for self-healing and stress-relieving properties.
• The growth of the demographic strata of Gen Z, Millennials, and other younger-aged groups who will use candles extensively in homes, offices and areas of relaxation.
• The growth of fragrances with known healing properties and their use in candles.
• The increased number of wedding and party planners looking for unique lighting.
• Costs will be reduced by lower-priced candles imported into the U.S.
• Costs will also be reduced by sales online, reducing the need for transport of goods.
• The industry sector of candle manufacturing is on the rise and outsourcing of materials, marketing strategies, procurement, etc. will lower the costs overall, as well.

Customer Analysis

Demographic profile of target market.

Countryroad Candle Company will target residents within the Atlanta, Georgia region. This includes outlying communities and targets in the general Georgia area. They will target consumers in age from 12 years to 99 years. They will target those individuals who use candles as part of self-healing exercises or as naturopathic wellness support. They will target event planners and party coordinators. They will extensively target retail buyers and retail chain buyers to purchase quantities of candles at reasonable prices.

Customer Segmentation

Countryroad Candle Company will primarily target the following customer profiles:

• Small to large retail buyers for gift stores, flower shops, large chains
• Event planners and wedding coordinators
• Disabled and elderly who use candles for wellness
• Spas and med spas; natural health clinics

Competitive Analysis

Direct and indirect competitors.

Countryroad Candle Company will face competition from other companies with similar business profiles. A description of each competitor company is below.

Karlan’s Gift Supply

Karlan’s Gift Supply is a large wholesale company that supplies retail stores with products made in local or regional manufacturing companies. This is an indirect competitor to Countryroad Candle Company, as Karlan’s Gift Supply does not carry candles or candle accessories. However, the wholesale company does carry a variety of related gift products and is well-known for advantageous pricing.

Bridget Karlan started Karlan’s Gift Supply twenty years ago and has grown the company into a 2M wholesale business. She is frugal in purchasing her wares and she is rigid in demanding prices to cover her targeted profit margins of 55% and up. She has very wisely created a powerhouse wholesale supply company.

Glow & Co.

Glow & Co. is the former employer of Emily Reynolds and Sarah Thompson. As a direct competitor, Glow & Co. sells candle assortments and individual candles into the retail gift and specialty markets throughout the southern region of the U.S.

Glow & Co. is a ten-year-old company founded by Nick Parsons, the son of a candlemaker father who engaged his family of fifteen in the business with him. The father passed the company on to his son ten years ago and, during the ensuing time, the son changed the name of the company and expanded it exponentially by selling candles of all kinds in several configurations and pack sizes. All current offerings are imported from Asia and carry low price points as a result. There are no unique designs or fragrances in the current product line.

Hanson’s Tabletop Company

Hanson’s Tabletop Company is a high-end design company that sells multiple gift and houseware products into retail. The company does not manufacture candles, but acquires candles and all other products via importing. The company holds a design office in the large Atlanta Gift Market in downtown Atlanta and sells curated product lines to national chains in addition to local retailers who want to place small orders.

Hanson’s Tabletop Company sells a variety of candles and candle accessories. The company owners, Teri and Craig Walters, are enthusiastic about the trend-forward designs in candle manufacturing and rarely purchase standard candles in case packs. They purpose one-of-a-kind candles and hope their suppliers can fill any voids when designs become popular.

Competitive Advantage

Countryroad Candle Company will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Countryroad Candle Company will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a unique product line that is both decorative and fragrant to be sold into the retail market.
• The team of employees will also offer a variety of packaging sizes and pricing that adjusts with quantity sizes.
• Discounts for disabled and elderly customers who use candles for self-healthing or wellness.
• Reasonable pricing for retail clients that enables everyone in any sized retail business to purchase on a regular basis with profitable outcomes.

Promotions Strategy

The promotions strategy for Countryroad Candle Company is as follows:

Word of Mouth/Referrals

Countryroad Candle Company has built up an extensive list of client contacts over the years by providing exceptional service and expertise to their former clients. With the announcement of the new company launching soon, these clients were approached and have agreed to purchase retail candle supplies from Countryroad Candle Company. The wide range of packaging plus the unique properties of the candles has encouraged buyers to make initial orders early.

Professional Associations and Networking

There are several professional associations which Emily Reynolds and Sarah Thompson have already joined. Their networking efforts will intensify with this new company and they will offer special packages for first-time buyers.

Print Advertising

Direct mail efforts will be employed in the two weeks prior to the launch. Every buyer will receive a promotional package announcing the launch of Countryroad Candle Company and will be offered special discounts for purchases made in the first month of the company.

Website/SEO Marketing

Countryroad Candle Company will utilize their website as an informational outlet and as a place for smaller retail establishments to order. The website will be well organized, informative, and list all their products and services that Countryroad Candle Company provides. The website will also list their contact information and list their available candles in stock or on hand. Their website presence will contain SEO marketing tactics; anytime someone types in the Google or Bing search engine “candle company selling to retail” or “candle company near me”, Countryroad Candle Company will be listed at the top of the search results.

The pricing of Countryroad Candle Company will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Countryroad Candle Company. Operation Functions:

• Emily Reynolds will be the Owner and President of the company. She will oversee all staff and manage new client relations. She has spent the last year recruiting the following staff:
• Sarah Thompson will be the Production Manager of the company. She will curate, plan and oversee operations of the candle-making process at the company and will work with Emily Reynolds to effectively add decorative and fragrance elements to each candle design.
• Tad Newsom will be the Production Facilities and Maintenance Manager, overseeing the maintenance and any needed repairs of the facility.
• Shelia Abramson will be the Shipping Manager. As such, she will oversee the packing and shipping process as cartons and packages are prepared for shipment to retail.

Milestones:

Countryroad Candle Company will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease manufacturing and office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Countryroad Candle Company
• 6/1/202X – Finalize buyer orders for Countryroad Candle Company
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Countryroad Candle Company facility and office
• 7/1/202X – Countryroad Candle Company opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Countryroad Candle Company are the wholesale prices they will charge to the buyers for their products and services.

The cost drivers will be the overhead costs required in order to staff Countryroad Candle Company. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Countryroad Candle Company is seeking $200,000 in debt financing to launch its candle-making business. The funding will be dedicated toward securing the manufacturing facility and office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the marketing strategies and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Purchase Orders Per Month: 56
• Average Sales Revenue per Month: $53,000
• Office Lease per Year: $100,000

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Candle Making Business Plan FAQs

What is a candle making business plan.

A candle making business plan is a plan to start and/or grow your candle making business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Candle Making business plan using our Candle Making Business Plan Template here .

What are the Main Types of Candle Making Businesses? 

There are a number of different kinds of candle making businesses , some examples include: Scented Candles, Specialty Wax Candles, and Novelty Candles.

How Do You Get Funding for Your Candle Making Business Plan?

Candle Making businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Candle Making Business?

Starting a candle making business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Candle Making Business Plan - The first step in starting a business is to create a detailed candle making business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your candle making business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your candle making business is in compliance with local laws.

3. Register Your Candle Making Business - Once you have chosen a legal structure, the next step is to register your candle making business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your candle making business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Candle Making Equipment & Supplies - In order to start your candle making business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your candle making business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful candle making business:

• How to Start a Candle Making Business

• Website Planet

How To Start a Candle Business: Let Your Creation Shine in 2024

• Short on Time? Here’s a Quick Guide to Starting Your Candle Business
• Research and write a business plan. Before anything else, you must do your market research. You need to know who your target customer is and who your competitors are. You should also finalize a business plan, especially if you want to get funding.
• Choose a name and register an LLC. Do you have a catchy name for your candle business? You should check if it’s available for use. Formally registering an LLC with ZenBusiness 1  secures it and protects you from financial and legal liability.
• Apply for tax IDs and obtain permits and licenses. Regulations vary by state, including the necessity to register for tax IDs (federal or state), permits, and licenses.
• Open a business bank account and get funding. Capital, such as investment money, is necessary to launch and grow a candle business. You can ensure its proper accounting and management via a business bank account.
• Source the required materials, resources, and services. Suppliers and outsourced services can supply and/or handle aspects of the manufacturing of your candles. The materials you select will define your product’s quality, look, costs, pricing, and profits.
• Launch and market your company. A candle business needs online visibility, starting with a website. Luckily, you can design your own affordably and quickly using a website builder .
• 1. Research and Write a Candle Making Business Plan

Is Starting a Candle Business Really Financially Viable?

What should you include in your candle making business plan.

• 2. Choose a Name and Register Your Candle Business

ZenBusiness: Accounting & Compliance Covered for Your Candle Business 1

• Invoicing software. Available on all ZenBusiness LLC formation plans, ZenBusiness Money Essential tracks your business expenses and taxes. All you have to do is link your business bank account to get started. You can also trial and upgrade to Money Pro software if you need access to a more comprehensive range of financial tools.
• Worry-Free Compliance. Keeping up with your LLC tax obligations can be challenging. ZenBusiness helps you stay compliant by sending you reminders regarding important filing dates, such as your annual returns and license renewals.
• In-house website builder. With ZenBusiness’ Premium LLC formation package, you get access to its in-house, no-code website builder. You can also sign up for this service as an add-on on any LLC formation plan.

Tailor Brands: Design & Marketing-Forward LLC Formation for Your Candle Making Enterprise 1

• Affordable creative services. Tailor Brands specializes in outsourced design, particularly website and merchandise design. It’s also known for its AI-driven automatic logo maker software. You can add these services to your LLC formation or select the Elite package, which already includes them.
• Optional expedited filing. If you need your LLC formed in a hurry, you can opt for expedited filing, which should shorten the turnaround to around 2 days.

Swyft Filings: Candle-Crafting Business Essentials & Fast Filing Included 1

• Compliance Guard trial. Trial this premium compliance tool for free for 14 days with any Swyft Filings LLC formation package.
• Business Licenses and Permits add-on. Swyft Filings consultants will help you figure out the exact permits and licenses you need to obtain to operate legally in your state or states of choice.
• 3. Register Tax IDs, Permits, and Licenses for Your Candle Business
• 4. Get Funding & Manage Finances for Your Candle Business
• 5. Source Materials & Services for Making Candles
• 6. Launch and Promote Your Candle Company

Wix: Ultra-Customizable, User-Friendly Site Builder with Stunning Candle-Themed Templates 1

Wix now has a 14 - day money-back guarantee!

Get a discounted annual plan without taking any risks.

Shopify: Online Storefront Design & Product Listing Made Easy 1

Try Shopify for FREE for 3 days!

See if it's right for you - no credit card required.

Squarespace: High-Quality E-Commerce & Blog Template Designs 1

Or use an llc formation service with a website builder included.

• Start Your Candle Business Today

How do I start a candle business?

• Doing market research and drafting a business plan.
• Choosing a candle business name and registering your business.
• Registering for tax IDs, permits, licenses, and insurance.
• Accounting and getting funding for your candle business.
• Sourcing materials, suppliers, and outsourced services.
• Launching and promoting your candle business.

Candle Making Business Plan

Growing demand, low startup costs, high margins, and a diverse market make candle-making a great business choice, especially for those who enjoy DIY projects and artistic expression. However, starting a business with proper planning can ensure your business is safe.

Are you looking to start writing a business plan for your candle making business? Creating a business plan is essential to starting, growing, and securing funding for your business. So we have prepared a candle making business plan template to help you start writing yours.

Free Business Plan Template

Download our free candle making business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Candle Making Business Plan?

Writing a candle making business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

• Start with a brief introduction: Start your executive summary by introducing your idea behind starting a candle making business and explaining what it does. Give a brief overview of how your candle business will be different.
• Market opportunity: Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your customer. Explain how your candle making business meets its needs. Clearly describe the market that your business will serve.
• Describe your product: Briefly describe what products customers can expect from your business. Also, incorporate brief information mentioning the quality measures you implement, keeping product quality and consumer satisfaction in mind.
• Management team: Name all the key members of your management team with their duties, responsibilities, and qualifications.
• Financial highlights: Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.
• Call to action: After briefly explaining your business plan, end your summary with a call to action, inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

Depending on your business details, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

• The name and type of your candle business: mention whether you are a homemade candle manufacturer, factory-produced manufacturer, organic candle-making business, or any other candle manufacturing business.
• Company structure of your candle business, whether it is a sole proprietorship, partnership firm, or something else.
• Location of your business and why you selected that place.
• Mission statement: Add a mission statement that sums up your business objectives and core principles. This statement needs to be memorable, clear, and brief.
• Business history: Include an outline of your business’s history and how it came to be in its current position. If you can, add some personality and intriguing details, especially if you got any achievements or recognitions till now for your incredible services.
• Future goals: It’s crucial to convey your aspirations and your vision. Include the vision of where you see your business in the near future and if you plan to expand your business overseas, to another state, or another city.

This section should provide an in-depth understanding of your candle making business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your candle making business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

• Target market: Identify your target market and define your ideal customer. Know more about your ideal customer and what type of products they prefer: scented candles, unscented candles, novelty candles, beeswax candles, tea light candles, decorative candles, and more.
• Market size and growth potential: Provide an overview of the candle making industry. It will include market size, trends, growth potential, and regulatory considerations. Highlight the competitive edge and how your business is different from the rest.
• Competitive analysis: Identify and analyze all other candle making businesses in the local market, including direct and indirect competitors. Evaluate their strengths and weaknesses, and explain how your business can offer qualitative services.
• Market trends: Analyze current and emerging trends in your industry, such as technological changes or customer preferences. Explain how your business will cope with all the trends. For example, the candle business has a seasonal market, so explain how you plan on dealing with that.
• Regulatory environment: Describe any regulations or licensing requirements that affect candle making, such as business & tax registration, candle labeling requirements, safety regulations, etc.

Some additional tips for writing the market analysis section of your business plan:

• Use various sources to gather data, including industry reports, market research studies, and surveys.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of a candle manufacturing business plan should describe the specific products that will be offered to customers. To write this section should include the following:

• Create a list of the type of candles your candle business will offer, including scented, decorative, taper, pillar, soy, etc.
• Shipping and delivery: Explain how your business will handle the shipping of your products and if you will charge any additional fee for these services.
• Emphasize product quality: In all descriptions of your products, emphasize the importance of product quality and how your candle making company will ensure it.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Develop your unique selling proposition (USP): Clearly define your business’s unique selling propositions, which can be your expertise in the market, customizations you offer, prime project locations, and so on. Determine what sets your business apart from the competition and what benefits your target market.
• Determine your pricing strategy: Develop a pricing strategy that is competitive and affordable yet profitable. Consider offering promotions, discounts, or packages for your candle making services to attract new customers.
• Marketing strategies: Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, email marketing, content marketing, brochures, print marketing, and events.
• Sales strategies: Mention your sales strategy as in – offering competitive pricing, seasonal discounts, product customizations, attending trade shows and events, etc.
• Customer retention: Describe how your business will retain customers and build loyalty, through loyalty programs, by offering free samples or personalized service.

Overall, your business plan’s sales and marketing strategies section should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

• Hiring plan: Tell the staffing requirements of your candle making business, including the number of employees needed, their qualifications, and the duties they will perform. Also, mention the perks you will provide to your employees.
• Operational process: Outline the processes and procedures you will use to run your business. It includes manufacturing, inventory management, distribution, Quality Control, etc.
• Equipment and raw materials: Describe the equipment and raw materials used in your business operations, such as pouring pots, molds, wick holders, stirring tools, scales, wax, labels, packaging materials, etc.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your candle making business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the candle making business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

• Key managers: Describe your management team’s key members, roles, and responsibilities. It should include the owners, senior management, sales and marketing managers, packaging and shipping managers, QC inspectors, and people involved in the business operations, including their education, professional background, and any relevant experience in the candle making industry.
• Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.
• Compensation plan: Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.
• Board of advisors: If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe your company’s key personnel and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan , it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

• Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.
• Break-even point: Determine how your candle-making business will break even or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.
• Financing needs: Estimate how much financing you will need to start and operate your candle making business. It should include short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections and provide supporting evidence for your estimates.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

• Include a table of contents for the appendix section to make it easy for readers to find specific information.
• Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
• Provide market research data, such as statistics on the size of the candle making industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
• Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your candle making business should only include relevant and essential information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This candle making business plan sample will provide an idea for writing a successful candle making plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready candle making business plan to impress your audience, download our candle making business plan pdf .

Related Posts

Home Decor Business Plan

Write Appendix Section of Business Plan

Soap Making Business Plan

400+ Sample Business Plan Template

Best Method for Writing a Customer Analysis

Best 10 Business Planning Software

Frequently asked questions, why do you need a candle making business plan.

A business plan is an essential tool for anyone looking to start or run a successful candle making company. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your candle making business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your candle making business.

How to get funding for your candle making business?

There are several ways to get funding for your candle-making business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your candle making business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought options for startups.
• Venture capital – Venture capitalists will invest in your business in exchange for a percentage of shares, so this funding option is also viable.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your candle making business?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your candle manufacturing business plan and outline your vision as you have in your mind.

What is the easiest way to write your candle making business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any candle making business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

• Business plans

Candle-Making Business Plan Template

Used 4,872 times

Use a candle-making business plan template to get together all of the information you need to ensure that your candle business succeeds.

e-Sign with PandaDoc

Created by:

​ [Sender.FirstName] [Sender.LastName] ​

​ [Sender.Company] ​

Prepared for:

​ [Recipient.FirstName] [Recipient.LastName]

​ [Recipient.Company] ​

Executive Summary

​ [Sender.Company] , located in [Sender.StreetAddress] [Sender.City] [Sender.State] [Sender.PostalCode] (Insert location here), is a well-known candle manufacturing company that makes eco-friendly organic candles from high-quality ingredients.

​ [Sender.Company] is qualified to succeed due to the following reasons

There is currently a high demand for candles in the US.

In addition, the company surveyed the population and received highly positive feedback pointing towards an explicit demand for their products, supporting the business after launch.

The management team has a track record of success in the candle-making business.

The candle business is a proven, successful business in the United States.

Business Description

​ [Sender.Company] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the manufacturing facility.

Since incorporation, the company has achieved the following milestones:

Found retail space and signed Letter of Intent to lease it

Developed the company’s name, logo, and website

Determined raw material requirements

Began recruiting key employees with experience in the candle-making industry

​ [Sender.Company] manufactures and sells unscented and scented candles. It will offer the following products to its customers:

A variety of everyday candles, such as tapers, votives, pillars, and floating candles

Soy Candles

Novelty Candles

Unscented Candles

Signature Scented Candles

Mission Statement

Through our business activities, [Sender.Company] hopes to achieve the following goals:

(List goal)

The following are a series of steps that lead to our vision of long-term success.

Step 1: (List step)

Step 2: (List step)

Step 3: (List step)

​ [Sender.Company] expects to achieve the following milestones in the following (Enter number) months:

Individual Buyers

Individual consumers, especially households, will be key targets for the company. Scented candles will be a leading product for households.

The second target group comprises spas. As candles have therapeutic properties, commercial businesses like spas frequently use scented candles. The Company will offer its products at a wholesale rate to this segment.

Retail Locations

Other retail locations such as specialty shops, home décor stores, and mass merchandisers such as department stores and drug store chains will also be a valuable customer segment for the Company.

The strengths that will set [Sender.Company] apart include:

(List strengths)

Marketing Plan

The [sender.company] brand.

​ [Sender.Company] seeks to position itself as an upper-middle-market competitor in the candle-making industry. Customers can expect to receive beautifully designed candles from skilled artisans for a price somewhere between discount chains and luxury establishments.

We recognize the importance of environmental sustainability and adhere to eco-friendly cleaning practices. This commitment aligns with the growing demand for green and responsible cleaning solutions.

The [Sender.Company] brand will focus on the company’s unique value proposition:

Offering a wide collection of candles for different occasions and settings

High-quality, eco-friendly ingredients

Moderate price point

Well-trained staff that prioritizes customer satisfaction

Thorough knowledge of the industry

Promotions Strategy

​ [Sender.Company] expects its target market to be individual buyers, retail locations, and spas throughout the US. The Company’s promotional strategy to reach the audience includes:

Pre-Opening Events

Prior to launching the business, [Sender.Company] will organize pre-opening events designed for prospective customers, local merchants, and press contacts.

Public Relations

​ [Sender.Company] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience.

Social Media Marketing

We will use social media to develop engaging content in terms of different candle designs and customer reviews that will increase audience awareness and loyalty.

Word of Mouth Marketing

​ [Sender.Company] will encourage word-of-mouth marketing from loyal and satisfied clients.

Special Offers

The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Operations Plan

​ [Sender.FirstName] [Sender.LastName] will run the day-to-day operations of the candle manufacturing plant, including scheduling, sourcing, and purchasing supplies and basic equipment, keeping the company’s books, maintaining legal licenses, handling insurance, and ensuring that the company meets government regulations.

To execute on [Sender.Company] ’s business model, the company needs to perform several functions, including the following:

Administrative and Service Functions

General and administrative functions, including legal, marketing, bookkeeping, etc.

Inventory management

Hiring and training staff

Candle Making and Packaging

Maintenance personnel

Management Organization

​ [Sender.Company] ’s most valuable asset is the expertise and experience of its founder, [Sender.FirstName] [Sender.LastName] . [Sender.FirstName] [Sender.LastName] has been working in the candle manufacturing business for many years. [Sender.FirstName] [Sender.LastName] is a seasoned artisan with a degree in (Add your qualifications).

Hiring Plan

​ [Sender.FirstName] [Sender.LastName] will serve as the CEO. In order to establish the candle-making business and retail stores, the company will need to hire the following personnel:

Candle Makers: (Add the number of employees and the estimated date they will be required, i.e. year 1, etc.)

Product Development Manager: (Add the number of employees and the estimated date they will be required, i.e. year 1, etc.)

Sales and Marketing Manager: (Add the number of employees and the estimated date they will be required, i.e. year 1, etc.)

Store Manager: (Add the number of employees and the estimated date they will be required, i.e. year 1, etc.)

Accountant: (Add the number of employees and the estimated date they will be required, i.e. year 1, etc.)

Financial Plan

Annual income / profit/loss statement.

Cash Flow Statement

Balance Sheet

Confidentiality Statement

The confidential information and trade secrets described above shall remain the exclusive property of the Company and shall not be shared or removed from the premises of the Company under any circumstances whatsoever without the express prior written consent of the handyman business.

(Add any relevant addendums)

​ [Recipient.FirstName] [Recipient.LastName] ​

Care to rate this template?

Your rating will help others.

Thanks for your rate!

Useful resources

• Featured Templates
• Sales Proposals
• NDA Agreements
• Operating Agreements
• Service Agreements
• Sales Documents
• Marketing Proposals
• Rental and Lease Agreements
• Quote Templates
• Business Proposals
• Agreement Templates
• Purchase Agreements
• Contract Templates

BUSINESS STRATEGIES

How to start a candle business in 8 steps

• 11 min read

Whether you’re looking to take making candles as personal hobby to the next level or dive head-first into starting a new business , you’ve come to the right place. This step-by-step guide for how to start a candle business will outline everything you need to know.

What is a candle business?

A candle business is one that produces, markets and sells candle. This type of business can range from small-scale artisanal operations to large manufacturing companies. Famous examples include Yankee Candles which was started by a teenager looking to make a homemade gift for his Mother.

Why should you start a candle business?

The candle industry is thriving. The global candle industry  is expected to record a CAGR of 5.2% from 2024 to 2033 . In 2024, the candle market projected to reach a valuation of USD $14.943.2 million.

There are a number of reasons why a candle business makes for a good eCommerce business idea .

Low startup costs: Candle-making doesn’t require a lot of tools or equipment to start. You could essentially run to your local craft store with little startup capital  and get started today (though later you might want to upgrade to premium materials). This isn’t generally the case when it comes to how much it costs to start a business . Consider candle dropshipping also.

Easy to learn: There are tons of free online resources, recipes, and tutorials to help you understand the craft of candle-making (including this handy resource hub by the National Candle Association ). You can experiment with fragrances, containers, waxes, and wicks at your leisure and customize your candles however you’d like.

Better-than-average profit margins : What may cost you just a few dollars to make can typically be sold at a 25% to 50% markup , making operating expenses  relatively affordable.

Master the craft of candle-making

Choose your niche and develop your branding

Estimate your startup costs and secure funding

Write a business plan

Make your business official

Create your candles

Decide where to sell and create your online store

Develop your marketing strategy

01. Master the craft of candle-making

The first logical step is to get familiar with the process of creating a candle. One of our favorite types comes from the Armatage Candle Company, which encourages new business owners to heed the "84 Candle Rule"—that is, create 84 candles and give most of them away.

The 84 Candle Rule gives you ample time to get familiar with the candle-making process, test various formulas, and collect feedback from friends and family.

Moreover, as you create more and more candles, you’ll learn to:

Graduate from a candle-making kit: To scale production, you’ll eventually need to invest in more professional equipment, like a 4-lb pour pot or a Presto Pot, that can support a higher volume than a kit.

Master the craft: Rather than splitting your time between learning how to create candles and run a business , you can focus on perfecting (and confirming your interest) in candle-making first.

Test various aspects of your candles: With each batch you make, you can test aspects such as smell, safety, burn time, and more unt il you develop a formula that you like.

Find suppliers: As you increase production, you’ll need to learn how and where to purchase supplies, whether locally or online—and can afford the time to shop around.

Make a variety of candles: Making 84 candles gives you plenty of room to explore various wax types, dyes, fragrances, and candle types (e.g., pillar candles, container candles, wax melts, etc.) that you can offer as part of your catalog.

02. Choose your niche and develop your branding

Before presenting your candles to the market, you must figure out the who, what and why behind your candle niche. Ask yourself:

Why are you starting a business: What's the story behind your brand and the overall vision that keeps you motivated?

What's your target market: Are you looking to sell higher-end candles to be sold at luxury boutiques and stores? Or, are you looking to appeal to the masses and create candles that feature more economical packaging and containers?

Who is your ideal customer: Perhaps you’re looking to sell high-end candles for working men and women aged 20 to 35 who want to spruce up their home offices. Or, perhaps your niche consists of avid campers aged 35 through 60 looking for a better-smelling, bug-repelling candle.

What makes your candles different: Are your candles non-toxic? Are your scents extra delicious? Do you support a cause? It's important to establish your unique selling proposition (USP)  in order to differentiate yourself from competitors.

Once you’ve answered these questions, you can enjoy an easier time figuring out how  to bring your vision to life. Between deciding the types of candles you want to offer and how to brand your online store , a clear niche and brand identity can help you to get things off the ground faster.

Once you've decided on this, the next step is your market research. Market research for a candle business means analyzing consumer preferences for scents, types and styles of candles. You might also want to look into identifying target demographics and assessing your competitors. Investigate craft trends, such as the demand for eco-friendly and handmade products both of which can be relevant for a candle business. Gather data from surveys, focus groups and market reports. Then you'll need to use this data to set your sales channels, both online and offline, to identify the best distribution strategies.

At this point, make sure to tackle these basic branding steps:

Decide on a business name : A strong, memorable name is invaluable. Take the time to think of a candle business name  that represents your products or brand mission, while ensuring that it’s able to grow with your brand. If you need some inspiration, try the Wix Business Name Generator  for free.

Create a logo: Design a logo  that you can proudly sport on your product packaging, website, and marketing materials. The Wix Logo Maker  can get your creative juices flowing, or find a professional designer on the Wix Marketplace .

Design your labels : Work with your designer to create labels for your candles that are reflective of your brand’s personality. Remember to follow candle label requirements  and include essential information like your candle scent, product weight, and your company information.

03. Estimate your startup costs and secure funding

When it comes to learning how to start a business, there are typically two types of startup costs that you’ll have to be aware of:

Production/manufacturing costs: These include the cost of manufacturing and packaging your products. Factor in equipment like your containers, waxes, wicks, fragrance oils, thermometers, and more.

Business/operating costs: These include any software subscriptions, shipping costs, small business insurance, and other bills you’ll have to pay to keep your business operations  running smoothly.

Take the time to list out what items you’ll need to create your first 100 or so candles. At this stage, you’ll also want to get familiar with costs you should expect, both now and in the future.

For instance, you’ll need to budget money for any marketing or advertising that you plan to do around your products. You’ll also need to factor in taxes, plus recurring fees for any website software you want to use or partners (like 3PLs) that you want to team up with to scale and simplify operations.

When it comes to raising money for your business there are a number of options to consider:

Bootstrapping: relying on your own personal loans or funds from family and friends. This is a good way to fund your candle business if you don't want to be burdened with loan and interest repayments. However it can also get complicated and risky if you use your own or a family member's money.

Small business loans : these are often available through the SBA or your bank. Terms and interest rates may vary between the different types of loans.

Crowdfunding : raising funds for a business online through public crowdfunding appeals is another low risk way to fund a new candle business.

04. Write a business plan

A business plan helps you plan out all aspects of your business and set yourself up for sustainable growth.

When developing your plan, it’s important to take your time and walk through the various opportunities and challenges confronting your business. Pinpoint your competitors, your differentiators, your distribution channels, and the resources at your disposal (among other things).

Most business plans will include the following sections:

Executive summary

Company name, description, and domain

Ecommerce market analysis

Products you’re selling and why

Operations plan

Marketing and advertising plan

Financial plan

Learn more about creating a strong eCommerce business plan .

05. Make your candle business official

It's time to turn your business into a legal business entity  and take care of other business-essential steps. Don't worry. This part is a lot less scary than it sounds.

Register with your state

It is important to take where you live into account. Learning how to start a business in Massachusetts  is very different from learning how to start a business in California , for example. Register your business  name through your state and local governments. The easiest way to find where to register is by googling "register a business in [insert your state]."

The search results will contain several links for companies offering to register your business for you (for a fee). However, you can avoid the service fee by registering directly through your state's website. You’ll typically have to pay a small filing fee, which varies by state.

For example, learn how to start an LLC in New York .

Get a federal tax ID

File for a Federal Tax ID (or EIN) number , which is required to open a business bank account, obtain a business loan, hire employees, and more. Fortunately, the application process is free and only takes a few minutes.

Apply for business licenses and permits

Once you have your EIN, you can complete the last step in making your business legal: apply for a business license . A business license includes your seller's permit and allows you to collect state sales tax on your transactions.

Perform another internet search to find the appropriate website for your state (i.e., google "register for a business license in [insert your state]"). Complete the application steps outlined by your state. Note that some states only require a general business license while others have additional local or county-based requirements.

Apply for insurance

Unfortunately, the reality is that candles are a fire hazard, and accidents can happen. Therefore, applying for insurance is one of the most critical steps in creating your business. Insurance not only protects your business, but it protects you and your family as well.

At a minimum, you'll want an insurance policy that provides general liability coverage. General liability is the most straightforward and covers third-party property damage or injury claims.

There are a lot of online resources about small business insurance. Do some research, consult a professional, and find a small business insurance company that provides the coverage you need and fits your budget.

Get a business bank account

For taxes and bookkeeping, it’s a good idea to keep your business income and expenses separate from your personal finances.

Each bank or credit union has different fees, transaction limits, and balance minimums for business accounts. So take some time to shop around for a local or online bank that will work for you.

Note: to open a business account, most financial institutions require a copy of your business formation documents (obtained when you registered your business), licenses/permits, and either your EIN or your social security number.

06. Create your candles

Build your first products to list for sale. Start with a candle fragrance lineup that best fits your business and your purpose, and then every couple of months, launch a new fragrance and get feedback from your buyers.

This can help to keep your customers engaged and excited about new fragrances or product lines.

A good place to start is by launching a handful of fragrances, spanning a range of different categories, such as:

For example, Renee Candle Co.  offers several distinct scents within these categories: Unwind, Noir, Tropix, Spiced, Lush and Cozy.

07. Decide where to sell and create your online store

Here comes the fun part. Buil d a business website  where you can collect orders for your candles.

Learn more: How to make a website  

At this stage, it’s crucial to pick a reliable eCommerce platform. A platform like Wix’s eCommerce website builder  offers a wide range of features and capabilities, including built-in catalog management, inventory management a nd marketing tools that will be useful in the future.

All Wix websites are also built with SEO, reliability, security, and performance in mind. Meaning, you don’t have to worry about your site crashing when there’s a surge in traffic. And you can rest assured that your site is mobile-friendly and backed by the best security measures.

Read More: Proof that Wix is good for eCommerce

Thanks to these capabilities, you can focus most of your attention on designing the best, user-friendly site experience.

First, pick a layout design that best suits your brand. Most website builders provide several pre-made templates to help get you started. For example, Wix eCommerce includes more than 500 professionally designed online store templates , which can be further customized.

Build out your pages and pay special attention to the following best practices:

Use high-quality product photos : Offer a range of studio and lifestyle shots, and photos that show your candles at various angles. Heed these product photography tips  in order to take pictures that are both compelling and informative.

Include detailed product descriptions : For each candle, clearly state the available size(s), fragrance, approximate burn times, and appropriate warnings or usage tips. The more detail you can include, the better for mitigating returns due to “item not as described.”

Make sure your products are easy to find : Build your site so it's easy to navigate. As a general rule of thumb, all of your products should be accessible within three clicks. Leverage breadcrumbs, menus, and features like “related products” to encourage product discovery on your site.

Offer multiple payment options: When connecting a payment provider to your store, keep in mind that some customers may want to pay with a credit card while others may prefer PayPal or buy-now-pay-later services like Affirm. Reduce friction at checkout by offering a variety of payment options. Wix Payments can make this possible on any Wix store with card payment solutions —or you can choose from 50+ other payment options.

When it comes to selling candles online you can also think about setting up an Etsy shop or listing your products on Amazon and eBay. Instagram shopping is another popular way for small businesses to sell online.

Offline, you can participate in local craft fairs, farmers' markets and pop-up shops. You'll need to partner with local boutiques, gift shops and home decor stores to stock your candles either permanently or on a rolling basis. It might also be a good idea to approach spas, salons and yoga studios to use or sell your candles.

08. Develop your marketing strategy

You've done a lot of work up to this point. Now it's time to create an eCommerce marketing  strategy and figure out how to spread the word about your candle store. As a Wix merchant, you can automatically access tools for business email  marketing, social media marketing, blogging, and more.

Social media is a great place to start promoting your product, though you’ll want to avoid taking the spray-and-pray approach. Engage with social channels one or two at a time (there’s no need to create accounts everywhere just for the heck of it). Experiment with various types of posts—like videos and livestreams—and observe how people respond.

Pro tip : When talking about your product online, avoid subjective buzzwords like “amazing” or “best.” Instead, focus on your purpose and your story, and aim to demonstrate how your products are superior.

Other marketing tactics worth trying:

Create a newsletter to regularly engage with customers and recommend products

Start a blog as part of a larger SEO strategy, and to attract organic traffic to your site

Run ad campaigns that retarget your site visitors and/or help you get in front of new audiences

Incentivize customers to refer a friend to your website by offering special rewards

Collect user-generated content and social proof to display on your site

Run contests and giveaways to generate interest in your products

Participate in craft shows or other local events where you can demonstrate your products in person

Ready to start your new candle-making business? Create your online store with Wix eCommerce  today.

Looking to start a candle business in a specific state

How to start a business in Connecticut

How to start a business in Indiana

How to start a business in Wisconsin

How to start a business in Washington

How to start a business in Michigan

How to start a business in Utah

How to start a business in Virginia

How to start a business in Arizona

How to start a business in Texas

How to start a business in Ohio

How to start a business in Georgia  

Related Posts

How to start a craft blog in 6 steps

How to make money as a crafter in 11 ways

How to sell crafts online in 6 simple steps

Was this article helpful?

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Start a Candle Business: A Step-by-Step Guide

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

We all like our homes to smell nice and to feel cozy. What better way to make this happen than by lighting some candles. Not only are they an affordable indulgence, but they also make great gifts and literally brighten any room.

If you’re considering starting a business and are passionate about wicks, soy blends, and mastering the perfect scent, then starting a candle business may be the perfect fit for you. Keep reading to learn how to start a candle business.

How to start a candle business in 7 steps

Starting a candle business is a lot of work, but can also be very rewarding. Before you let your excitement take the lead, pause and consider following some of these steps first. To give your candle business the best shot at success, you’ll need to get all of your financial, legal, and marketing ducks in a row.

Step 1: Perfect your craft

When a candle is good, it can help you destress, add a decorative flair, or set the mood. But when a candle is bad, it can be a disaster. A candle can smell too sweet. Too floral. Too smoky. Or, the scent can be so weak it winds up smelling like nothing at all. Essentially, it’s easy to step too far in one direction and make a candle that no one wants to burn. Before you go through the process of starting a candle business, you’ll want to brush up on the basics of how to make a good candle and develop a few signature scents. You’ll need to master how to ensure a good burn time, how to make a scent that permeates a room, and how to create a scent that people will love.

You’ll also want to define what will make your candle line stand out. Will each candle be inspired by a different exotic location? Will you use really unique glassware to house your candles? Will you have witty names that make your candles perfect for gifting? A good scent and an affordable price point will get you far in the candle game, but you’ll also need to make sure there is a way for your brand to stand out in a very saturated market.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

Step 2: Create a business plan

Making candles is a creative process. Not to mention fun. Which is why it may be hard to tear yourself away from your experimenting to write a business plan. But writing a business plan is a creative endeavor too. And a little bit analytical. So put both sides of your brain to work, because the process of creating a business plan will prove invaluable to you throughout the life of your business.

A good business plan will contain several sections that can help keep your business on the right path as well as show your value to any potential investors or lenders. Ideally, you’ll do this step before starting a business, but it’s never too late to whip one up. Having a business plan will make the process of growing your business so much easier and can help you introduce the important details of your candle business to others. If you’re nervous about creating a business plan from scratch, consider using a business plan template or business plan software that can help you through the process.

Choose a business name

If you haven’t already chosen your business name, doing so while you’re in the process of pulling together your business plan is a good idea. Try to come up with a catchy business name that will stay in customers’ minds while also describing what kind of business you run. Of course, you’ll want to double check that your chosen name is actually available before moving forward with it. Confirm your desired name’s availability with your secretary of state’s website to see if your chosen business name is currently in use. Doing a simple Google and trademark search can also be helpful. If your desired name is free and clear, make sure you reserve your domain name and social media handles before someone else grabs them.

Choose a business entity

Another benefit of writing a business plan is that it will encourage you to choose a legal structure for your business. Choosing the right business entity is very important and a decision that should not be taken lightly. A few common forms of business entities are sole proprietorship, general partnership, limited liability company (LLC), and corporation.

If you’re struggling to decide what type of business structure you should choose, consulting a business attorney or tax expert can help. The extra expense may save you a lot of stress down the line, as the type of business structure you choose will affect your taxes, risk level, and other important factors. After you’ve chosen your business entity, you will register your candle business with the necessary federal and state agencies.

Define your products and services

Are you planning on selling candles? How about essential oils or reed diffusers? Will you take custom candle orders? You’ll need to define exactly what types of products or services your business will offer. Ask yourself the following questions in order to better understand what your products and services will be.

What type of scent-based products will you sell?

What will you charge for them?

Where will you purchase your candle supplies?

How much will these supplies cost?

How much will production cost?

Now that you have a business plan, you can use it moving forward to help guide your candle business.

Step 3: Get the proper licenses, permits, and insurance

This may not be the most fun step in the road to starting a candle business, but it is an important one. When you start a business, you’ll have to ensure you’re obtaining the proper licenses, permits, and insurance required by your local and federal government. These requirements will vary based on your location, business type, and chosen business structure. Chances are, you’ll require multiple business licenses at the state, federal, and local level. If you need help getting started, the SBA is a great resource, as is your local chamber of commerce.

Does your business require employees to help it run? Then you’ll need to obtain your employer identification number (EIN), which is required for tax purposes. Even if you don’t plan on hiring soon, there are some pretty valuable benefits of getting an EIN you should think about.

Something else worth looking into is business insurance , especially if you’ve hired employees. In that case, you may need to carry workers compensation, unemployment, or disability insurance. General liability and commercial property insurance may also be necessary. You should check with a business lawyer to make sure you have the right coverage for your business—especially when you consider the fact that as an owner of a candle business, you’ll be working with flammable materials. Do your due diligence and research your local fire codes and speak with your insurance representative about your fire coverage needs.

Step 4: Decide where to sell your goods

Where are you planning to sell your candles? How about online, in a boutique, or at your local farmers market? You can always open your own storefront, but maybe you want to start small at first and sell your candles to local boutique owners. Consider all the options available to you and don’t be afraid to start small while you build brand loyalty and get customer feedback.

If you want to sell online, but aren’t ready to launch your own ecommerce website, you can always sell your candles on a digital marketplace like Amazon or Etsy . There are countless helpful ecommerce platforms you can choose from, so take your time investigating which is the best fit for your business.

Step 5: Find small business funding

It’s a cliché, but sometimes it takes money to make money, and starting a candle business is no exception. In order to pay for supplies, marketing, production, insurance, legal council, and more, you’ll may need some sort of business funding. Start by considering the following funding options.

Business lines of credit: A more flexible form of credit than a standard business loan, a business line of credit provides you with a set amount of money that you can choose to draw from only when you need it.

Business credit cards: Newer business owners may be better off with a business credit card , as they require less credit history than a loan. Generally, you can find a 0% intro APR credit card, which is like having an interest-free loan if you pay off your balance before the introductory offer is over and a variable APR sets in.

Equipment financing: If your business requires expensive equipment, then equipment financing may be your best option. Generally for this type of financing, a lender loans money specifically to purchase equipment. They then use this equipment as collateral for the loan.

Startup funding: A brand-new business owner should consider startup financing options such as SBA microloans or a business grant . Crowdfunding has also become a popular option for easy startup funding.

Once you obtain your funding or begin to rack up expenses or earn income, you should take steps to keep your business and personal finances separate from each other. Then, consider finding an accounting software program to manage your business’s financials.

Step 6: Find and manage candle supplies

At first, you may be able to just pop over to your local craft supply store to get some wax and scents for your candles. But once your business begins to grow, you’ll save a lot of money by buying supplies in bulk from a wholesale supplier. You’ll want to start sourcing affordable supplies straight away so you can test for quality and find the right supplier for you. Some candle making supplies you might need are:

Wax such as paraffin, gel, soy, beeswax, or another type

Containers for candles

Fragrances such as essential oils

Coloring agents

Shipping and packaging supplies

Before you place any large orders, you should plan out how much inventory you will need and how you will manage it. Not only will doing so make finding suppliers easier, but you can begin to form a reliable inventory system. You may want to consider using an inventory management app to organize the comings and goings of your candle making supplies.

Step 7: Start marketing your candles

Once you’ve chosen your business name and started to develop your brand, you can market your business. Word of mouth is ideal, but you can’t rely on it. This is why having a well thought out marketing plan will come in handy. You’ll want to start by thinking of what your candle’s selling points are. Do they last longer than others? Smell stronger? Are they made from more sustainable ingredients? Identify what your main selling point is and how you can best present that message to potential customers.

Social media is a free, fun, and easy place to start. You might want to identify which channels would be best for your business and begin to build a presence on them. Email marketing is also an affordable option worth considering. The best part about social media and email marketing is that your customers choose to sign up for your advertisements. You have a captive audience, so take advantage of that fact.

LLC Formation

The bottom line

If you really want to take your candle business to the next level, the steps above can help you pair your passion for candles with a solid plan for execution. The end reward could be a candle business that offers profit and creative joy for years to come.

On a similar note...

We earn commissions if you shop through the links below.  Read more

Candle Making

Back to All Business Ideas

The Blueprint for Starting a Candle Making Business

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on October 29, 2021 Updated on July 1, 2024

Investment range

$1,040 - $1,680

Revenue potential

$60,000 - $180,000 p.a.

Time to build

0 - 3 months

Profit potential

$30,000 - $72,000 p.a.

Industry trend

Here are the most important things to consider when you are opening a candle business:

• Location (physical and online) — Consider a hybrid model that combines both online and physical presence. This approach allows you to leverage the benefits of both channels. You could start online and sell on Etsy and participate in local markets or pop-up shops to build brand awareness and interact with customers directly before deciding on a physical store.
• Niche — A niche helps you stand out and appeal to specific customer interests or needs. Choose eco-friendly, themed, luxury, or aromatherapy candles.
• Equipment and materials — Find a reputable supplier for the wax, wicks, fragrances, dyes, molds, and other tools you need. 
• Packaging — Boxes, bags, and decorative elements are important for packaging candles, especially if you are shipping or presenting them as gifts. Also, create custom labels for branding and provide information like scent, burn time, and safety instructions.
• Register your business — A limited liability company (LLC) is the best legal structure for new businesses because it is fast and simple. Form your business immediately using ZenBusiness LLC formation service or hire one of the best LLC services on the market.
• Legal business aspects — Register for taxes, open a business bank account, and get an EIN .
• Offer candle subscription box — Subscription models provide predictable, recurring revenue, which can help with cash flow and financial planning. Use your website, social media, email marketing, and other channels to promote your new subscription box. Special promotions or discounts on the first box can help attract initial subscribers.

Interactive Checklist at your fingertips—begin your candle making business today!

You May Also Wonder:

How long do homemade candles last?

Homemade candles typically last for 12-15 months if stored in a cool, dry place. They burn approximately one hour for each inch of their length. The burn time can vary based on the materials and wicks used.

How do you ship candles?

Since candles can be fragile, it is best to package them in durable boxes and fill the interior with tissue paper or bubble wrap to cushion them during transit. For certain candles and climates, you may want to include frozen gel packets within the box to prevent any melting. See this  guide from Paper Mart  for some more tips and tricks on candle shipping.

Are scented and other specialty candles safe?

Yes, scented and unscented candles – using the appropriate materials – are safe for use. Both synthesized and natural scents have been widely tested and deemed safe. Wicks and wax sold by candle makers and suppliers are also safe, as they must be approved by the relevant regulatory agencies. For more info on candle safety, consult this  comprehensive FAQ  from the National Candle Association.

Do you need insurance to sell candles?

No, insurance is not required to sell candles in the US. However, many candle makers buy liability insurance to help shield against any potential legal action. Ultimately, candles deal with fire, so there always liability concerns for sellers. The Armatage Candle Company provides a  useful guide  on candle maker insurance.

Is candle making a profitable business?

Candle making can be a profitable business, but success depends on various factors such as market demand, product quality, pricing, marketing, and effective business management. If you sell online, you’ll have to spend some money on digital marketing to get traffic to your site.

Is a candle business hard?

Starting and running a candle business can have its challenges, including sourcing quality materials, developing unique scents and designs, managing inventory and production, marketing and competition, and maintaining consistent quality.

What type of candles sell best?

Some popular candle categories include scented candles, soy candles, natural or organic candles, decorative or artisanal candles, and seasonal or themed candles. 

Can I use essential oils in candles?

Yes, you can use essential oils in candles to add natural fragrance. It’s important to choose oils suitable for candle making and to adhere to guidelines for safe use. Typically, essential oils should make up about 5-10% of the total wax weight.

Step 1: Decide if the Business Is Right for You

Pros and cons.

Every business has its pros and cons, and it’s a good idea to weigh these factors to decide if starting a candle business is a good fit.

• Flexible — Set your own schedule and work when you want
• Rewarding work — Chasing your passion, expressing your creativity in candles
• Simple business model — Make and sell candles — not complicated
• Minimal startup costs — Few materials needed; sell online
• Good money & scalability — With low costs, profits can be strong; grow as you wish
• Heavy competition v Due to the low barriers to entry, there are many custom candle makers out there that you will have to compete against
• May need a supplier — In order to effectively grow your business, you may need to pair with a supplier, which will decrease your autonomy
• Repetitive work with no safety net — You’ll receive no salary for your candle-making; earnings will rely on you churning out candles
• Difficult to build customer trust and loyalty — With no face-to-face interactions, your candle website may have a hard time building a loyal customer base

Candle Industry Trends

Increased demand for home decor products has helped expand and broaden the candle-making market in recent years. Today’s custom-made marketplace offers innovative scents, multiple colors, organic ingredients, and a wide variety of shapes and sizes. One inventive maker even sells a candle shaped like a hand, with wicks on the end of each finger! The price? A cool $65.(( https://www.uncommongoods.com/product/light-my-fingers-candle ))

These days, pumpkin candles do well in the fall, peppermint in winter, and citrus in the summer. The candle industry has grown alongside the spa and yoga studio market .

Industry Size and Growth

• Industry size and past growth — Candle manufacturing in the US is valued at $2.9 billion and it’s recovering from the pandemic slump.(( https://www.ibisworld.com/industry-statistics/market-size/candle-manufacturing-united-states/ )) 
• Growth forecast — Business intelligence advisory Verified Market Research expects the global candle industry to grow 8.21% annually through 2030.(( https://www.verifiedmarketresearch.com/product/candle-market/ )) 
• Number of businesses — There are 1,784 candle manufacturing businesses in the US.(( https://www.ibisworld.com/united-states/market-research-reports/candle-manufacturing-industry/ ))
• Number of people employed — The industry employs more than 8,000 people.(( https://www.ibisworld.com/united-states/market-research-reports/candle-manufacturing-industry/ ))

Trends and Challenges

• Increasing consumer preference for personalized candles
• Great interest in wooden wicks
• Rapid growth of ecommerce
• Labor shortage
• Environmental concerns

What Kind of People Work in a Candle Business?

• Gender — About 65% of candle makers in the US are female, while about 35% are male.(( https://www.zippia.com/candle-maker-jobs/demographics/#gender-statistics ))
• Average level of education — 44% of candle makers have a high school diploma.(( https://www.zippia.com/candle-maker-jobs/demographics/#degree-level-types ))
• Average age — The average age of a candle maker is 43.4 years old.(( https://www.zippia.com/candle-maker-jobs/demographics/#age-statistics ))

How Much Does It Cost to Start a Candle Business?

The startup costs for a candle business depend almost entirely on your starting inventory, which is the largest cost. In general, to get you started in a modest capacity, startup costs will range from about $1,000 to nearly $1,700.

You will need several different items to launch your candle business, including special equipment you’ll need to purchase. Websites like Candle Science , Candles and Supplies , and CandleWic offer a comprehensive selection of candle-making equipment. Here is a list to get you started:

• Aluminum melting pitcher
• Aluminum pouring pot
• Glass thermometer
• Wick bars and holders
• Molds, wax, wicks
• Fragrance materials
• Measuring cup(s)
• Clothespins

How Much Can You Earn From a Candle Business?

Candles can be made for a relatively low cost and sold at a high margin, from 30% all the way to 75% in net margin. The total potential earnings for a candle business depend on your level of production. For example, if you’re selling candles at $10 each and they cost you $5 to make, then you make $5 for each sale and your gross profit margin is 50%. 

In your first year or two, you could work from home and sell 500 candles a month, bringing in $60,000 in annual revenue. This would mean $30,000 in profit, assuming that 50% margin. As your brand gains recognition, sales could climb to 1,500 candles a month. At this stage, you’d rent a storefront and hire staff, reducing your profit margin to around 40%. With an annual revenue of $180,000, you’d make a tidy profit of $72,000.

Candleers, a candle-making advisory, estimates that the average candle maker earns $50,000 per year , with the bottom 10% making less than $25,000 and the top 10% checking in at more than $100,000. Simply put, annual earnings will depend on how many candles you are selling and at what price point you are selling them.

Ultimately, your candle business’ earnings will be heavily dependent on the cost of inventory and the cost of making the candles. Your per candle price should be determined by your costs and how much you hope to earn from each sale. Candle-making has relatively low fixed costs, so this ratio will be among the most important aspects of your business.

To find the right price, research the prices of your closest competition.

What Barriers to Entry Are There?

• Knowledge of candle-making — This is a basic barrier for any candlemaker. While not the most difficult process in the world, learning candle-making requires time and focus.
• Access to top suppliers — The most successful candle makers typically secure relationships with top suppliers such as Amazon, Etsy, Shopify, and others.
• Designs must be up-to-date — Candle makers need to keep up with the latest customer desires for new scents, shapes, and styles.
• More than a full-time job — A candle maker’s earnings depend on the amount of time and energy they are willing to devote to the work.

Related Business Ideas

A Step-by-Step Guide on How to Make Soap You Can Sell

How to Start a Profitable Bath Bomb Business (with Checklist)

How to Start a Florist Business in 13 Steps

Step 2: hone your idea.

Now that you know what’s involved in starting a candle business, it’s a good idea to hone your concept in preparation to enter a competitive market. 

Market research will give you the upper hand, even if you’re already positive that you have a perfect product or service. Conducting market research is important, because it can help you understand your customers better, who your competitors are, and your business landscape.

Why? Identify an Opportunity

The first thing an aspiring candle business owner should do is assess their skills and knowledge about candles in relation to the larger market. You can find good opportunities with some simple research into the most popular candles and their makers. Try to answer questions like: What are the most popular candle websites and what are their bestselling products? Which price points are most appealing? At which cost could you produce the same candles, and what materials would you need to do so?

Your business brand will be determined as a result of your research and the market opportunity you choose to target with your candle creations. You might go in for wildly shaped or exotically scented niche-market candles, or go for a mass market product. The choice is entirely up to you!

What? Define Your Offerings and Candle Types

Make a list of all of the candles you might like to make. Some of the popular candle types, each appealing to different segments of buyers, include but are not limited to:

• Scented and aromatherapy candles
• Twisted and other sculpted candles
• Decorative and other artistic candles
• Vegan candles
• Soy candles
• Odor-eliminating candles
• Bug repellant candles
• Long-lasting candles

Each candle could require different ingredients and a different process of creation. You should consider which type of candles you’d like to define your brand. This will determine your material needs, production schedule, and marketing.

How Much Should You Charge for Your Candles?

Most homemade candles you’ll find online are priced in the $15 to $30 range. Specialty candles that provide a special scent or artistic design will of course be more expensive than straightforward candles of traditional shape and size.

You should price your candles based on your costs and your profit expectations informed by market norms. It’s best to do a good deal of market research before settling on your price points.

Once you know your costs, you can use our profit margin calculator to determine your markup and final price points. Remember, the prices you use at launch should be subject to change if warranted by the market.

Who? Identify Your Target Market

Different candle types will be popular for different market segments, and at different times of the year. As noted above, citrus and fruit-scented candles will be popular in the warmer months, while mint-scented candles will do better in winter.

Women tend to be bigger candle buyers than men, and homeowners buy more than renters.

Spas and yoga centers, restaurants, retailers, and other small businesses that rely on candles to create a certain ambiance will also be in your target market.

Depending on the type of candle you produce, some will meet the desires of a specific customer – such as eco-friendly, vegan candles, or highly decorative candles. And keep in mind, the more original and exotic your niche, the more you may be able to charge!

Where? Choose Your Business Premises

In the early stages, you may want to run your business from home to keep costs low. But as your business grows, you’ll likely need to hire workers for various roles and may need to rent out a storefront. You can find commercial space to rent in your area on sites such as Cra igslist , Crexi , and Instant Offices .

When choosing a commercial space, you may want to follow these rules of thumb:

• Central location accessible via public transport
• Ventilated and spacious, with good natural light
• Flexible lease that can be extended as your business grows
• Ready-to-use space with no major renovations or repairs needed

Step 3: Brainstorm a Candle Business Name

Here are some ideas for brainstorming your business name:

• Short, unique, and catchy names tend to stand out
• Names that are easy to say and spell tend to do better
• The name should be relevant to your product or service offerings
• Ask around — family, friends, colleagues, social media — for suggestions
• Including keywords in the name, such as “candle” or “wax,” boosts SEO
• Choose a name that allows for expansion: “Bright Flame Candles” rather than “Aromatherapy Candles”
• A location-based name can help establish a strong connection with your local community and help with the SEO but might hinder future expansion

Discover over 410 unique candle business name ideas here . If you want your business name to include specific keywords, you can also use our candle business name generator. Just type in a few keywords, hit Generate, and you’ll have dozens of suggestions at your fingertips.

Once you’ve got a list of potential names, visit the website of the US Patent and Trademark Office to make sure they are available for registration and check the availability of related domain names using our Domain Name Search tool. Using “.com” or “.org” sharply increases credibility, so it’s best to focus on these. 

Find a Domain

Powered by GoDaddy.com

Finally, make your choice among the names that pass this screening and go ahead with domain registration and social media account creation. Your business name is one of the key differentiators that sets your business apart. Once you pick your company name and start with the branding, it is hard to change the business name. Therefore, it’s important to carefully consider your choice before you start a business entity.

Step 4: Create a Candle Making Business Plan

Here are the key components of a business plan:

• Executive summary — A brief overview of the candle making business, highlighting its mission, goals, and key points for potential investors or partners
• Business overview — A detailed description of the candle making business, including its history, mission, vision, and legal structure
• Product and services — Clear delineation of the types of candles offered, their unique features, and any additional services, like customization or fragrance options
• Market analysis — Examination of the candle market, identifying target demographics, trends, and potential growth areas for the business
• Competitive analysis — Assessment of other candle makers in the market, highlighting strengths, weaknesses, opportunities, and threats to the business
• Sales and marketing — Strategies for promoting and selling candles, encompassing pricing, distribution channels, and promotional activities
• Management team — Introduction of key individuals involved in the candle making business, emphasizing their relevant skills and experience
• Operations plan — Detailed explanation of the day-to-day operations, including the production process, sourcing materials, and quality control measures
• Financial plan — Overview of the financial aspects of the business, encompassing startup costs, revenue projections, and budgeting for ongoing operations
• Appendix — Supplementary materials such as detailed financial statements, market research data, or any other supporting documents

If you’ve never created a business plan, it can be an intimidating task. You might consider hiring a business plan specialist to create a top-notch business plan for you.

Step 5: Register Your Business

Registering your business is an absolutely crucial step — a prerequisite to paying taxes, raising capital, opening a bank account, and other guideposts on the road to getting a business up and running.

Plus, registration is exciting because it makes the entire process official. Once it’s done, you have your own business!

Choose Where to Register Your Company

Your business location is important because it can affect taxes, legal requirements, and revenue. Most people will register their business in the state where they live, but if you are planning to expand, you might consider looking elsewhere, as some states could offer real advantages when it comes to candle making. 

If you’re willing to move, you could really maximize your business! Keep in mind that it’s relatively easy to transfer your business to another state. 

Choose Your Business Structure

Business entities come in several varieties, each with its pros and cons. The legal structure you choose for your candle business will shape your taxes, personal liability, and business registration requirements, so choose wisely.

Here are the main options:

• Sole proprietorship — The most common structure for small businesses makes no legal distinction between company and owner. All income goes to the owner, who’s also liable for any debts, losses, or liabilities incurred by the business. The owner pays taxes on business income on his or her personal tax return.
• General partnership — Similar to a sole proprietorship, but for two or more people. Again, owners keep the profits and are liable for losses. The partners pay taxes on their share of business income on their personal tax returns.
• Limited Liability Company (LLC) — Combines the characteristics of corporations with those of sole proprietorships or partnerships. Again, the owners are not personally liable for debts.
• C Corporation — Under this structure, the business is a distinct legal entity and the owner or owners are not personally liable for its debts. Owners take profits through shareholder dividends, rather than directly. The corporation pays taxes, and owners pay taxes on their dividends, which is sometimes referred to as double taxation.
• S Corporation — This refers to the tax classification of the business but is not a business entity. Either a corporation or an LLC can elect to be an S-Corp for tax status. Here, income is passed through directly to shareholders, who pay taxes on their share of business income on their personal tax returns.

We recommend that new business owners choose LLC as it offers liability protection and pass-through taxation while being simpler to form than a corporation. You can form an LLC in as little as five minutes using an online LLC formation service. They will check that your business name is available before filing, submit your articles of organization , and answer any questions you might have.

Form Your LLC

Choose Your State

We recommend ZenBusiness as the Best LLC Service for 2024

Step 6: Register for Taxes

The final step before you’re able to pay taxes is getting an Employer Identification Number or EIN. You can file for your EIN online, by mail, or by fax. Visit the IRS website to learn more. Keep in mind, if you’ve chosen to be a sole proprietorship you can simply use your social security number as your EIN.

Once you have your EIN, you’ll need to choose your tax year. Financially speaking, your business will operate on a calendar year (January–December), or a fiscal year, a 12-month period that can start in any month. This will determine your tax cycle, while your business structure will determine which taxes you’ll pay.

The IRS website also offers a tax-payers checklist , and taxes can be filed online.

It is important to consult an accountant or other professional to help you with your taxes to ensure you are completing them correctly.

Step 7: Fund Your Business

Securing financing is your next step and there are plenty of ways to raise capital:

• Bank loans — This is the most common method, but getting approved requires a rock-solid business plan and a strong credit history.
• SBA-guaranteed loans — The Small Business Administration can act as a guarantor, helping gain that elusive bank approval via an SBA-guaranteed loan .
• Government grants — A handful of financial assistance programs help fund entrepreneurs. Visit Grants.gov to learn which might work for you.
• Friends and family — Reach out to friends and family to provide a business loan or investment in your concept. It’s a good idea to have legal advice when doing so because SEC regulations apply.
• Crowdfunding — Websites like Kickstarter and Indiegogo offer an increasingly popular low-risk option, in which donors fund your vision. Entrepreneurial crowdfunding sites like Fundable and WeFunder enable multiple investors to fund your business.
• Personal — Self-fund your business via your savings or the sale of property or other assets.

Bank and SBA loans are probably the best options, other than friends and family, for funding a candle business. You might also try crowdfunding if you have an innovative concept. 

Step 8: Apply for Candle Making Business Licenses and Permits

Starting a candle business requires obtaining a number of licenses and permits from local, state, and federal governments.

Federal regulations, licenses, and permits associated with starting your business include doing business as (DBA), health licenses and permits from the Occupational Safety and Health Administration ( OSHA ), trademarks, copyrights, patents, and other intellectual properties, as well as industry-specific licenses and permits. 

You may also need state-level and local county or city-based licenses and permits. The license requirements and how to obtain them vary, so check the websites of your state, city, and county governments or contact the appropriate person to learn more. 

You could also check this SBA guide for your state’s requirements, but we recommend using MyCorporation’s Business License Compliance Package . They will research the exact forms you need for your business and state and provide them to ensure you’re fully compliant.

This is not a step to be taken lightly, as failing to comply with legal requirements can result in hefty penalties.

If you feel overwhelmed by this step or don’t know how to begin, it might be a good idea to hire a professional to help you check all the legal boxes.

Step 9: Open a Business Bank Account

Before you start making money, you’ll need a place to keep it, and that requires opening a bank account .

Keeping your business finances separate from your personal account makes it easy to file taxes and track your company’s income, so it’s worth doing even if you’re running your candle business as a sole proprietorship. Opening a business bank account is quite simple, and similar to opening a personal one. Most major banks offer accounts tailored for businesses — just inquire at your preferred bank to learn about their rates and features.

Banks vary in terms of offerings, so it’s a good idea to examine your options and select the best plan for you. Once you choose your bank, bring in your EIN (or Social Security Number if you decide on a sole proprietorship), articles of incorporation, and other legal documents and open your new account. 

Step 10: Get Business Insurance

Business insurance is an area that often gets overlooked yet it can be vital to your success as an entrepreneur. Insurance protects you from unexpected events that can have a devastating impact on your business.

Here are some types of insurance to consider:

• General liability — The most comprehensive type of insurance, acting as a catch-all for many business elements that require coverage. If you get just one kind of insurance, this is it. It even protects against bodily injury and property damage.
• Business property — Provides coverage for your equipment and supplies.
• Equipment breakdown insurance — Covers the cost of replacing or repairing equipment that has broken due to mechanical issues.
• Worker’s compensation — Provides compensation to employees injured on the job.
• Property — Covers your physical space, whether it is a cart, storefront, or office.
• Commercial auto — Protection for your company-owned vehicle.
• Professional liability — Protects against claims from clients who say they suffered a loss due to an error or omission in your work.
• Business owner’s policy (BOP) — This is an insurance plan that acts as an all-in-one insurance policy, a combination of the above insurance types.

Step 11: Prepare to Launch

As opening day nears, prepare for launch by reviewing and improving some key elements of your business. 

Essential Software and Tools

Being an entrepreneur often means wearing many hats, from marketing to sales to accounting, which can be overwhelming. Fortunately, many websites and digital tools are available to help simplify many business tasks.  

You may want to use industry-specific software, such as Craftybase to track material and product stock, log expenses, and update pricing. You can also use NetSuite Commerce to manage your online and in-store transactions.

• Popular web-based accounting programs for smaller businesses include Quickbooks , FreshBooks , and Xero . 
• If you’re unfamiliar with basic accounting, you may want to hire a professional, especially as you begin. The consequences of filing incorrect tax documents can be harsh, so accuracy is crucial.

Develop Your Website

Website development is crucial because your site is your online presence and needs to convince prospective clients of your expertise and professionalism.

You can create your own website using website builders . This route is very affordable, but figuring out how to build a website can be time-consuming. If you lack tech savvy, you can hire a web designer or developer to create a custom website for your business.

However, people are unlikely to find your website unless you follow Search Engine Optimization ( SEO ) practices. These are steps that help pages rank higher in the results of top search engines like Google. 

Here are some powerful marketing strategies for your future business:

• Social media showcase — Use Instagram, Pinterest, and Etsy to display your unique candle designs and share the stories behind each scent and collection.
• E-commerce SEO — Optimize your online store to rank highly in searches for handcrafted and specialty candles, ensuring visibility to potential customers.
• Engaging online experience — Develop an interactive website that allows customers to easily explore and purchase from your candle collections.
• Distinctive branding and packaging — Design your product packaging to reflect the quality and uniqueness of your candles, making them instantly recognizable.
• Introductory offers — Attract new customers with discounts on their first purchase or special bundle deals.
• Regular email newsletters — Engage your customer base with updates on new products, exclusive behind-the-scenes content, and special offers.
• Candle care blog — Share expert advice on candle maintenance, the benefits of various waxes and scents, and insights into the craft of candle making.
• Customer spotlights — Feature customer reviews and photos on your platforms to foster a community feel and show real-life applications of your products.
• Candle making workshops — Offer interactive workshops where customers can learn to make their own candles, enhancing their connection with your brand.
• Pop-up shops — Utilize pop-up shops at fairs and markets to physically showcase your candles and directly engage with new customers.
• Local business partnerships — Collaborate with local businesses, like spas and cafes to offer your candles, expanding your reach and customer base.

Focus on USPs

Unique selling propositions, or USPs, are the characteristics of a product or service that set it apart from the competition. Customers today are inundated with buying options, so you’ll have a real advantage if they are able to quickly grasp how your candle business meets their needs or wishes. It’s wise to do all you can to ensure your USPs stand out on your website and in your marketing and promotional materials, stimulating buyer desire. 

Global pizza chain Domino’s is renowned for its USP: “Hot pizza in 30 minutes or less, guaranteed.” Signature USPs for your candle business could be:

• Regional or seasonal scents
• Twisted and unusual designs
• Aromatherapy candles
• Eco-friendly and vegan candles
• Visually satisfying online store with a customizable selection
• Lifestyle and decor recommendations with every candle order
• Branded Pinterest posts detailing candle ideas
• Reusable candles

You may not like to network or use personal connections for business gain but your personal and professional networks likely offer considerable untapped business potential. Maybe that Facebook friend you met in college is now running a candle business, or a LinkedIn contact of yours is connected to dozens of potential clients. Maybe your cousin or neighbor has been making candles for years and can offer invaluable insight and industry connections. 

The possibilities are endless, so it’s a good idea to review your personal and professional networks and reach out to those with possible links to or interest in candles. You’ll probably generate new customers or find companies with which you could establish a partnership. Online businesses might also consider affiliate marketing as a way to build relationships with potential partners and boost business.

Step 12: Build Your Team

You may not need any employees if you are starting out small from a home-based office. But as your business grows, you will likely need workers to fill various job roles. The potential employees for a candle business include:

• Candle maker
• Label maker
• Packer and shipper
• Marketing strategist
• IT specialist for your website 

At some point, you may need to hire all of these positions or simply a few, depending on the size and needs of your business. You might also hire multiple workers for a single role or a single worker for multiple roles, again depending on need. 

Free-of-charge methods to recruit employees include posting ads on popular platforms such as LinkedIn, Facebook, or Jobs.com. You might also consider a premium recruitment option, such as advertising on Indeed , Glassdoor , or ZipRecruiter . Further, if you have the resources, you could consider hiring a recruitment agency to help you find talent. 

Step 13: Run a Candle Business — Start Making Money!

Scented candles are widely thought to melt stress, induce or improve sleep, provide therapeutic care, and more. That’s why candle making is a nearly $3 billion market in the US and remains one of the top business ideas globally. Now that you have all the information you need to start a candle business, it’s time to take the first step in your entrepreneurial journey. 

If you do proper research to better understand what your target market needs and craft a brilliant marketing strategy, you can light your way to success and start making a great profit!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Decide if the Business Is Right for You
• Hone Your Idea
• Brainstorm a Candle Business Name
• Create a Candle Making Business Plan
• Register Your Business
• Register for Taxes
• Fund Your Business
• Apply for Candle Making Business Licenses and Permits
• Open a Business Bank Account
• Get Business Insurance
• Prepare to Launch
• Build Your Team
• Run a Candle Business — Start Making Money!

Subscribe to Our Newsletter

Featured resources.

26 Craft and Handmade Business Ideas

Natalie Fell

Published on June 30, 2022

Are you capable of transforming an unremarkable object into a thing of beauty? If so, you might find serious success as a crafter. Makinghandicrafts ...

38 Creative Small Business Ideas to Inspire You

Carolyn Young

Want to express your creativity and be your own boss? There are many creative business ideas out there that can help you check both boxes, and makeg ...

No thanks, I don't want to stay up to date on industry trends and news.

Candle Making Business Plan Template [Updated 2024]

Candle Making Home Business Plan Template

If you want to start a Candle Making business or expand your current Candle business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of candle making business plans.

The following candle making business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Candle Business Plan Example

I. executive summary.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name], located in [insert location here], is a well-known candle manufacturing company that makes eco-friendly organic candles made with high quality ingredients. The Company carefully curates its collection and only chooses sophisticated scents. The Company distributes its products nationwide to major retailers and select department stores. The Company’s products are also available directly to consumers via their website and a local brick and mortar location. The Company’s goal is to become one of the leading candle manufacturing companies in the area.

Products Served

[Company Name] manufactures and sells unscented and scented candles. It will offer the following products to its customers:

• A variety of everyday candles such as tapers, votives, pillars and floating candles
• Soy Candles
• Novelty Candles
• Unscented Candles
• Signature Scented Candles

Customer Focus

[Company Name] will primarily offer its products direct to consumers, as well as select retailers and spas. The demographics of the market are:

• Individual Buyers: 57%
• Retail Locations: 20%

Management Team

[Company Name] is led by [Founder’s name], who has been in the candle manufacturing business for [x] years. [Founder’s name] is a seasoned entrepreneur with a degree in Chemistry and a Master’s Degree in Business Management. During his internship at [insert company], he acquired in-depth skills in candle making & designing. Additionally, he worked for large and reputable organizations in the course of his career, learning how to manage and run a candle making business before starting [Company name].

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

• There is currently a high demand for candles in the U.S.
• In addition, the company surveyed the population and received highly positive feedback pointing towards an explicit demand for their products, supporting the business after launch.
• The management team has a track record of success in the candle making business.
• The candle business is a proven, successful business in the United States.

Financial Highlights

[Company Name] is currently seeking $270,000 to launch its candle making company. Specifically, these funds will be used as follows:

• Manufacturing equipment and facility setup: $200,000
• Working capital: $70,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

II. Company Overview

Who is [company name], [company name]’s history.

[Founder’s Name] is an entrepreneur with a passion for candle designing who seeks to create a legacy that will make the company stand out uniquely from its competitors. [Company Name] will become a known candle manufacturer in [Location], offering a wide selection of candles.

Upon surveying the local customer base and finding the potential retail location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Founder’s Name] has selected an initial location and is currently undergoing due diligence on each property and the local market to assess the most desirable location for the manufacturing facility.

Since incorporation, the company has achieved the following milestones:

• Found retail space and signed Letter of Intent to lease it
• Developed the company’s name, logo, and website
• Determined raw material requirements
• Began recruiting key employees with experience in the candle making industry

[Company Name]’s Products/Services

Iii. industry analysis.

[Company Name] competes against small, individually owned candle-making companies and major regional or national chains. The candle market size was valued at $7.3 million last year is projected to reach $10.7 million in the next five years, growing at a CAGR of 5.26%. The growth of the market is being driven by an increase in the number of hotels, restaurants, wellness facilities, as well as the number of household candle purchases. Increased home renovation and home décor activities have driven the demand for scented candles in the residential sector.

IV. Customer Analysis

Demographic profile of target market.

There are 1.5 million retail and wholesale businesses in the U.S.

Customer Segmentation

The Company will primarily target the following customer segments:

• Individual Buyers : Individual consumers, especially households will be key targets for the company. Scented candles will be a leading product for the households.
• Spas : The second target group comprises spas. As candles have therapeutic properties, commercial businesses like spas frequently use scented candles. The Company will offer its products, at a wholesale rate to this segment.
• Retail Locations : Other retail locations such as specialty shops, home décor stores and mass merchandisers such as department stores and drug store chains will also be a valuable customer segment for the Company.

V. Competitive Analysis

Direct & indirect competitors.

Wax Shop Wax Shop is one of the popular candle shops in town and has been in business for xx years. Wax Shop offers a wide array of products that one would expect from a candle shop- scented candles, votives, tapers, jar candles and more. Besides offering candles, Wax Shop offers other products including reed diffusers, linen spray, room spray, wax melts, and pure-fragrance oil.

Home Fragrance Inc Home Fragrance Inc is a manufacturer of quality candles and industrial waxes. Candles ranging from pressed tealights to custom votives and scented pillar candles to private-label filled candles, Home Fragrance Inc’s flexible production facility allows it to meet unique manufacturing demands with a quick turn-around time without compromising quality. Waxes ranging from paraffin to natural and custom wax blends to wax additives. The company is a 5th generation family-owned and run facility, based in the [location] uses high-grade raw materials and tests every production batch to provide consistent and uniform products – ranging from industrial to luxury. Home Fragrance Inc, on the other hand, does not sell its products through retail stores.

Candle Coop Candle Coop was established in [xx]. It has a solid reputation for treating its clients right. Candle Coop’s differentiating factor is proprietary soy wax formula. This unique blend of wax offers a natural and environmentally friendly solution to fragrance the home. The exclusive odor eliminating formula it uses seeks and eliminates odor molecules, rather than masking the smell. Candle Coop’s Pure Air Odor Eliminating candles work on almost any type of odor; pet, garbage, cooking, basement, bathroom.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

• Management : The Company’s management team has xx years of business and marketing experience that allows them to market and serve customers in an improved and sophisticated manner than the competitors.
• Relationships : Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
• Great service at an affordable price : The wide range of products and services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer candles at a much more affordable price.

VI. Marketing Plan

The [company name] brand.

[Company name] seeks to position itself as an upper-middle-market competitor in the candle making industry. Customers can expect to receive beautifully-designed candles from skilled artisans for a price somewhere between discount chains and luxury establishments.

The [Company Name] brand will focus on the company’s unique value proposition:

• Offering a wide collection of candles for different occasions and settings
• High quality, eco-friendly ingredients
• Moderate price point
• Well-trained staff that prioritizes customer satisfaction
• Thorough knowledge of the industry

Promotions Strategy

[Company Name] expects its target market to be individual buyers, retail locations and spas throughout the US. The Company’s promotional strategy to reach the audience includes:

Pre-Opening Events Prior to launching the business, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Public Relations [Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its offerings in various media outlets like newspapers, podcasts, television stations, radio shows, etc.

Social Media Marketing Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of different candle designs and customer reviews that will increase audience awareness and loyalty. Engaging with prospective clients and business partners on social media platforms like Facebook, Instagram, Twitter, and LinkedIn will also help understand changing customer needs.

Word of Mouth Marketing [Company name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come and try their product for the first time.

Special Offers The Company will introduce special offers to attract new consumers and encourage repeat purchases, which will be quite advantageous in the long run.

Pricing Strategy

[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of the products they are paying for. The customer can expect to receive high-quality candles for a more affordable price than what they pay to ultra-premium brands.

VII. Operations Plan

Functional roles.

[Founder’s Name] will run the day-to-day operations of the candle manufacturing plant, including scheduling, sourcing and purchasing supplies and basic equipment, keeping the company’s books, maintaining legal licenses, handling insurance, and ensuring that the company meets government regulations.

To execute on [Company Name]’s business model, the company needs to perform several functions, including the following:

Administrative & Service Functions

• General & administrative functions including legal, marketing, bookkeeping, etc.
• Inventory management
• Hiring and training staff
• Candle Making and Packaging
• Maintenance personnel

VIII. Management Team

Management team members.

[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [Founder’s Name] has been working in the candle manufacturing business for many years. [Founder’s name] is a seasoned artisan with a degree in Chemistry and holds a Master’s Degree in Business Management. He has immense interest in new candle making techniques, and also has the capital needed to start the business. [Founder] also has personal relationships with highly skilled chandlers in the candle making industry.

Hiring Plan

[Founder] will serve as the CEO. In order to establish candle making business and retail stores, the company will need to hire the following personnel:

• Candle Makers [Number]
• Product Development Manager
• Sales and Marketing Manager
• Store Manager

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenues will come from the sale of candles- both retail and wholesale. The major costs for the company will be staff salaries and supplies. In the initial years, the company’s marketing spend will be high, as it establishes itself in the market.

Capital Requirements and Use of Funds

Key assumptions.

  5 Year Annual Income Statement

Comments are closed.

Candle Business Plan Template & Guidebook

Are you thinking about starting your own candle business? This comprehensive candle business plan template and guidebook offers the necessary steps to help you turn your dreams into reality. Learn how to gather the resources, map out your strategy, and set yourself up for long-term success through this business plan guidebook. Whether you're a beginner or an established entrepreneur in the candle industry, this blueprint will help you create a successful and sustainable business venture.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Candle Business [11 Steps]
• 10+ Best & Profitable Candle Business Ideas [2023]
• 25 Catchy Candle Business Names:
• List of the Best Marketing Ideas For Your Candle Business:

How to Write a Candle Business Plan in 7 Steps:

1. describe the purpose of your candle business..

The first step to writing your business plan is to describe the purpose of your candle business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a candle business:

Our purpose is to create beautiful, handcrafted candles that bring joy, light and comfort into people’s homes. We strive to deliver the highest quality products to our customers and provide a unique, personalized experience. Our mission is to ignite a passion for artisanal candles through innovation and sustainability that brings value to our customers, supports our local communities, and provides meaningful employment opportunities for our employees.

2. Products & Services Offered by Your Candle Business.

The next step is to outline your products and services for your candle business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your candle business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your candle business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your candle business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a candle business?

To run a Candle business, you will need the following equipment, supplies, and/or permits:

• Fragrance oil
• Thermometer
• Heat resisting pot
• Stirrers or spoons
• Labels, tags, or stickers for packaging
• Business permit/license from your local government (if required)

5. Management & Organization of Your Candle Business.

The second part of your candle business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your candle business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Candle Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a candle business varies based on many different variables, but below are a few different types of startup costs for a candle business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your candle business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your candle business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your candle business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Candle Business Plans:

Why do you need a business plan for a candle business.

A business plan is an essential tool for any business, and a candle business is no exception. It can provide guidance and direction as to how the business should be run and structured, what goals should be set, how resources should be allocated, and what strategies can be employed to achieve success. It can also help entrepreneurs understand their target market, identify potential competitors, and determine their pricing strategy. Finally, it can act as a roadmap for obtaining financing to get started and grow the business.

Who should you ask for help with your candle business plan?

A qualified business consultant or business mentor is the best person to ask for help with a candle business plan. They will be able to provide expert advice on how to develop a successful plan and can help you identify any potential challenges or opportunities. Additionally, an accountant or financial advisor may also be able to provide valuable insight into the financial side of starting a business.

Can you write a candle business plan yourself?

Writing a business plan for a candle business can be a relatively straightforward process. You will need to research the market and include facts, figures and projections that demonstrate you understand the industry. Additionally, you will need to detail your proposed product offerings and pricing, marketing strategy, operational plan and financial projections. You should also consider outlining any potential risks or challenges that your business may face in order to demonstrate that you have thought through your business plan in its entirety. It is possible to write a business plan yourself, but it may be beneficial to seek the help of an experienced consultant or consultant agency to ensure accuracy and quality of your work.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How to Craft a Winning Business Plan for Your Candle Making Venture

By henry sheykin, get full bundle.

If you're looking to start a candle making business, now is the perfect time! According to Statista , the candle market is expected to grow at a CAGR of 6.73% from 2020 to 2025. With more people staying at home and looking for ways to create a cozy atmosphere, candles have become a popular choice. However, before jumping into this booming industry, you'll need to write a solid business plan.

Related Blogs

• 7 Mistakes to Avoid When Starting a Candle Making in the US?
• What Are The Top 9 Business Benefits Of Starting A Candle Making Business?
• What Are Nine Methods To Effectively Brand A Candle Making Business?
• Candle Making Business Idea Description in 5 W’s and 1 H Format
• Candle Making Business Acquisition: Your Checklist for Success!
• Candle Making Business Owner Earnings
• How to Open a Candle Making Business: A Beginner's Guide to Success
• 7 Critical KPIs for Effective Candle Making Business
• How to Forecast Candle Business Costs
• Boost Your Candle Making Biz! Get a Perfect Pitch Deck Now!
• How to Maximize Your Earnings Selling Handmade Candles
• The Complete Guide To Candle Making Business Financing And Raising Capital
• Strategies To Increase Your Candle Making Sales & Profitability
• How To Sell Candle Making Business Business in 9 Steps: Checklist
• Startup Costs To Factor In For Your Candle Business
• Evaluating a Candle Making Business

Conducting market research is the first step in creating any business plan. You'll need to identify market trends, popular scents, and the most successful pricing strategies. Use online resources, surveys, and customer feedback to gather information.

Next, define your target market . Who are your ideal customers? What age range are they in? Are they looking for eco-friendly options or unique scents?

After identifying your target market, analyze the competition . Look at other candle businesses in your area and online. What are they doing well? How can you set yourself apart?

Determining start-up costs is crucial to understanding the financial requirements of your business. You'll need to consider the cost of materials, equipment, licensing fees, and marketing expenses, among other things.

Create a financial plan that outlines your projected income and expenses. This will give you an idea of when you can expect to turn a profit and how much you'll need to make each month to cover expenses.

Develop a marketing strategy that highlights your unique selling proposition. Will you focus on social media marketing, local events, or word of mouth? Consider the most effective ways to reach your target audience.

Establish a sales strategy that takes into account various channels, such as your own e-commerce website, local retailers, or craft fairs.

Identify potential suppliers for materials and packaging. You'll need to find reliable sources for wax, fragrances, wicks, and other supplies.

Finally, evaluate legal requirements for starting a candle business in your area. This may include obtaining permits, insurance, and licenses.

• Conduct market research
• Define your target market
• Analyze the competition
• Determine start-up costs
• Create a financial plan
• Develop a marketing strategy
• Establish a sales strategy
• Identify potential suppliers
• Evaluate legal requirements

With these 9 steps, you can create a comprehensive business plan for your candle making business. Remember to be thorough and realistic in your planning to set your venture up for success.

Conduct Market Research

Conducting market research in the candle making business is essential to ensure that your business operates successfully. Thorough research provides insights into the industry trends, potential customers, and competition. It will enable you to make informed decisions regarding your business operations and marketing strategies.

The following are essential areas to consider when conducting your market research:

• Industry Trends: Research on the current and projected trends in the candle making industry. This includes new and upcoming products, relevant technologies, and material innovations.
• Target Audience: Identify and define the target market for your candle making business. Determine their demographics, interests, spending habits, and purchasing patterns. This information will guide you in product development and marketing strategies.
• Competition: Identify direct and indirect competitors in your area and online. Analyze their products, marketing strategies, and pricing strategies.
• Location: Determine the best location for your business. Look for an area with potential customers, minimal competition, and accessible to suppliers and distributors.
• Regulations: Research relevant laws and regulations in your area regarding product labeling, safety, and ingredients. Make sure that your candles comply with these regulations.
• Use social media platforms, online surveys, and interviews to gather information on your target market.
• Join online forums, groups, and associations related to candle making. Engage with other members and learn from their experiences.
• Attend trade fairs, craft shows, and exhibitions in the candle making industry. This is an excellent opportunity to network, learn about new products, and meet potential suppliers and distributors.

Conducting market research is time-consuming, but it is vital for the success of your candle making business. It allows you to identify your target audience, create products that are desirable to them, and differentiate yourself from your competition.

Define Target Market

Defining your target market is crucial to the success of your candle making business. It's important to understand who your ideal customer is, what their needs and desires are, and how you can fulfill those needs with your products. Here are some steps to follow in order to define your target market:

• Identify demographics: Start by identifying the demographics of your potential customers, such as age, gender, income level, occupation, and location. This will help you create a clear picture of your target market and tailor your marketing strategies accordingly.
• Understand psychographics: It's also important to understand the psychographics of your target market, such as their interests, values, and behaviors. This information will help you create products that resonate with your target market and develop effective marketing messages.
• Consider customer pain points: Think about the problems or challenges your target market may be facing that your candles can help solve. For example, busy moms may be looking for a way to relax and unwind after a hectic day, so you can create candles with soothing scents that promote relaxation.
• Use social media to gain insights into your target market by monitoring conversations and engaging with followers.
• Collect feedback from your customers through surveys, reviews, and direct conversations to better understand their needs and preferences.
• Consider creating buyer personas to represent your ideal customer and guide your marketing efforts.

Once you have a clear understanding of your target market, you can tailor your marketing strategies to reach them effectively. By focusing on your ideal customer and creating products that meet their needs and desires, you'll be more likely to build a loyal customer base and achieve success with your candle making business.

Analyze Competition

Competition is a crucial factor to consider when starting a candle-making business. It's important to understand who your competitors are, their strengths and weaknesses, and what makes your business unique. Here are some important steps to follow when analyzing your competition:

• Identify your competitors: Start by creating a list of businesses that offer similar products or services in your area. This may include local candle makers or larger companies that sell candles online or in stores.
• Research their products and services: Take a look at your competitors' websites, social media pages, and product catalogs to get an idea of what they offer. Take note of the types of candles they specialize in, the scents and colors they offer, and their pricing.
• Assess their strengths and weaknesses: Consider what your competitors do well and what areas they may be lacking in. This can help you identify ways to differentiate your business and stand out in the market.
• Compare pricing: Evaluate your competitors' pricing and consider where you can position your business in the market. It's important to find a balance between offering high-quality products and a fair price point.
• Take note of branding and marketing strategies: Look at how your competitors brand themselves and their products. Consider their social media presence, advertising strategies, and customer engagement tactics. Take note of any successful strategies you may want to adopt for your own business.
• Visit local craft fairs and farmers markets to get a better sense of your local candle-making community and identify potential competitors.
• Consider reaching out to your competitors for advice and networking opportunities. Collaboration can be beneficial for both parties.
• Don't be discouraged by competition. Remember that there is always room for differentiation and creativity in the candle-making industry.

Determine Start-Up Costs

One of the most important factors in starting any business is determining the start-up costs . This will give you a clear idea of how much money you will need to invest and how much you will need to earn to make a profit. Here are some things to consider when determining the start-up costs for your candle making business:

• Be realistic with your estimates
• Take into account all expenses, even the small ones
• Keep track of your expenses to adjust your budget later on

1. Equipment: You will need certain equipment to make candles. This includes wax melters, thermometers, molds, wicks, fragrance oils, and other supplies. Research the cost of this equipment and add it to your start-up costs.

2. Materials: The cost of materials varies depending on the type of wax and fragrance oils you use. Be sure to estimate all the materials you will need, including containers, labels, and packaging supplies.

3. Marketing and Advertising: To promote your business, you may need to spend some money on marketing and advertising. This could include creating a website, business cards, flyers, and online ads. Research the cost of these items to add them to your start-up costs.

4. Permits and Licenses: Depending on where you live, you may need to obtain permits and licenses to operate a candle making business. These could be for zoning, safety, or health purposes. Be sure to research what is required in your area and add any associated costs to your start-up costs.

5. Legal and Insurance: It is important to protect your business with legal and insurance coverage. This could include forming a legal entity, obtaining liability insurance, or registering for trademarks and patents. These costs will vary, so be sure to research what is needed in your area and add these expenses to your start-up costs.

By adding up all the expenses in these categories, you will have a better understanding of what your start-up costs will be for your candle making business. This will help you budget accordingly and plan for profitability.

Create A Financial Plan

One of the most crucial aspects of starting a Candle Making business is to create a financial plan . A financial plan is a blueprint that outlines your business' projected income and expenses, making sure that your business operations remain financially sustainable and successful. This chapter will guide you through the process of creating a financial plan for your Candle Making business.

Determine Your Financial Goals

The first step in creating your financial plan is to determine your financial goals . This involves identifying the amount of money that you need to cover your start-up costs, including equipment, supplies, inventory, and marketing expenses. You should also consider your projected sales, revenue, and profits to ensure that your business is profitable in the long run.

• It's essential to be realistic in your financial projections to avoid overestimating your profits and underestimating your expenses.
• Use online templates or software to create your financial projections and keep them updated as your business grows.

Create a Cash Flow Statement

The next step is to create a cash flow statement , which is a detailed record of your business's income and expenditure over a specific period. Cash flow statements are essential in identifying potential cash flow problems and ensuring that your business has enough cash to pay bills and other expenses. You should also include a projected cash flow statement that estimates your expected revenue and expenses.

• Always have a cash reserve to ensure that your business can weather any unexpected expenses or emergencies.
• Track your cash flow regularly to monitor your financial performance and identify potential issues before they become major problems.

Outline Your Sales and Marketing Strategies

To create a financial plan, you need to outline your sales and marketing strategies . This includes identifying your target audience, developing pricing strategies, and outlining your sales and marketing tactics. Your sales and marketing plan is essential in projecting your revenue and profits since it dictates how you will reach your customers and generate sales.

• Make sure to research your competitors' pricing strategies and be competitive while still making a profit.
• Include a budget for marketing expenses, such as social media advertising, influencer partnerships, and email marketing campaigns.

Include Contingency Plans

Finally, you should include contingency plans in your financial plan. Contingency plans are strategies that you can implement if your financial forecasts do not meet your expectations. This could include reducing costs, laying off employees, or changing your business plan to improve profit margins.

• Be prepared for unexpected expenses, such as equipment repairs, supplier price hikes, or legal fees, by having a reserve fund.
• Update your financial plan quarterly, reviewing your actual financial performance against your projections.

Develop A Marketing Strategy

Once you have conducted market research, defined your target market, analyzed your competition, determined start-up costs, and created a financial plan for your candle making business, it is time to develop a marketing strategy. This will be essential in getting the word out about your business and attracting customers.

Identify Your Unique Selling Proposition (USP)

Your USP is what sets your candle making business apart from others in the market. It could be your use of high-quality soy and beeswax, your wide variety of fragrances and colors, or your personalized customer service. Whatever it is, make sure to highlight it in your marketing efforts.

• Think about what makes your candle making business different and why customers would choose you over competitors.
• Ask current customers what they love most about your candles and use that information in your marketing efforts.

Create a Brand Identity

Your brand identity will be crucial in establishing your business in the market. Consider creating a logo, choosing a color scheme, and developing a consistent tone of voice for your business. This will help customers easily recognize your brand and remember your candle making business in the future.

• Make sure your brand identity aligns with your USP.
• Consider hiring a professional graphic designer to create your logo and branding materials.

Use Social Media

Social media is an effective tool for promoting your candle making business and connecting with customers. Choose platforms that align with your target market and regularly post engaging content about your candles, upcoming events, and classes. Consider hosting giveaways or offering exclusive discounts for social media followers.

• Make sure to respond to comments and messages promptly.
• Use social media as a way to showcase the unique qualities of your candles.

Participate in Local Events

Consider participating in local events such as craft fairs, farmer's markets, or festivals to promote your candle making business. This will allow you to reach a wider audience and get your candles in front of potential customers. Be sure to have business cards or flyers on hand to distribute to event attendees.

• Consider offering a discount or special offer for event attendees.
• Make sure to follow any rules or regulations for participating in the event.

Collaborate with Influencers or Bloggers

Consider reaching out to social media influencers or bloggers in your industry for collaboration opportunities. This could involve sending them a sample of your candles in exchange for a mention or review on their platform, which can help increase brand exposure and attract new customers.

• Do your research and reach out to influencers or bloggers whose audience aligns with your target market.
• Make sure to follow any guidelines or policies the influencer or blogger may have for collaborations.

By following these steps to develop a marketing strategy for your candle making business, you will be able to effectively promote your brand and attract customers. Remember to stay consistent in your messaging and branding, and always keep your target market in mind with every marketing effort.

Establish A Sales Strategy

After developing a marketing strategy to attract potential customers to your candle making business , it's time to establish a sales strategy that turns those leads into paying customers. A successful sales strategy will help you improve brand loyalty, increase repeat business and increase the chances of referrals from satisfied customers.

Below are some important steps to consider when establishing your sales strategy for your candle making business:

• Create a pricing structure: Determine the cost of your candles, and set a fair price that is appealing to your potential customers. Consider what your competitors charge and offer discounts or promotions to encourage purchases.
• Provide excellent customer service: Create a customer service plan that ensures customer satisfaction. Have a process for handling customer inquiries, complaints and returns, and ensure that all customer interactions are handled with professionalism and respect.
• Offer product samples: Consider offering product samples to potential customers. This can give them the opportunity to experience the quality of your candles and help increase the likelihood of future sales.
• Use social media to promote sales: Utilize social media platforms to keep customers updated about new sales, promotions and events. Social media is a powerful tool that can help drive traffic to your site and improve your brand awareness.
• Create a referral program: Encourage your satisfied customers to refer new customers to your business by offering rewards or discounts on future purchases.
• Be creative: Consider hosting events, such as candle making workshops, to attract new customers and increase the visibility of your business.
• Track your sales metrics: Keep track of your sales metrics, such as total sales and conversion rates, to evaluate the success of your sales strategy.
• Stay up to date with trends: Keep up with new candle making trends and incorporate them into your sales strategy to stay ahead of the competition.

In conclusion, a well-defined sales strategy is essential to growing your candle making business. By creating a pricing structure, providing excellent customer service, offering product samples, using social media to promote sales, and creating a referral program, you can increase your sales and create a loyal customer base.

Identify Potential Suppliers

When starting a candle making business, it's important to identify potential suppliers for your raw materials. This includes waxes, fragrances, colors, and packaging materials. The quality of your materials will greatly impact the quality of your finished product, so it's important to choose suppliers that offer high-quality products. Here are some tips for identifying potential suppliers:

• Research online: Look for suppliers on websites such as Google, Yelp, and directories like Yellow Pages and ThomasNet.
• Join industry associations: Joining industry associations such as the National Candle Association can provide you with a list of reputable suppliers.
• Attend trade shows: Attending candle making trade shows can be a great way to connect with suppliers in-person.
• Ask fellow candle makers: Reach out to other candle making businesses and ask for recommendations on their preferred suppliers.

Once you have a list of potential suppliers, it's important to evaluate them to ensure they meet your needs as a business. Here are some factors to consider:

• Quality: Look for suppliers that offer high-quality materials that meet your standards.
• Price: Compare prices from different suppliers to ensure you are getting a fair price for your materials.
• Delivery times: Check how long it takes for the supplier to deliver the materials to you and factor that into your production timeline.
• Minimum order quantities: Some suppliers may have minimum order quantities that you need to meet. Make sure these quantities fit within your budget and production needs.
• Customer service: Look for suppliers with good customer service that can answer your questions and resolve any issues quickly.

Once you have identified and evaluated potential suppliers, it's important to establish strong business relationships with them. This means communicating your needs clearly, paying on time, and keeping up regular communication.

By taking the time to identify and evaluate potential suppliers, you can ensure that your candle making business has access to high-quality materials that will help you create beautiful and long-lasting candles.

Evaluate Legal Requirements

When starting any business, it is important to make sure that you comply with all the legal requirements. Failing to do so can result in fines and legal issues that can cripple your business. In the case of a candle making business, there are several legal requirements that you need to be aware of.

The first thing you need to do is to register your business. You can do this by visiting the website of your state’s Secretary of State or Department of Business. Depending on the state you’re in, you may also need to register for a sales tax permit, which will allow you to collect sales tax from your customers.

Another important legal requirement is obtaining any necessary permits. Some states require candle makers to obtain a permit from the Fire Department, as candles can be a fire hazard. You should also check local zoning laws to make sure that you can run a business from your home.

One other legal requirement to consider is product liability insurance. This type of insurance can protect you from legal claims if someone is injured by a faulty candle. You should speak with an insurance agent to find out what type of coverage you need.

• Always keep accurate records of your business expenses and income for tax purposes.
• Make sure that the labels on your candles comply with FDA regulations.
• If you plan to hire employees, you will need to obtain an Employer Identification Number from the IRS.

By taking care of all the legal requirements up front, you can avoid legal issues and concentrate on growing your candle making business.

Creating a business plan for your candle making business is essential in ensuring its success. By conducting market research, defining your target market, analyzing your competition, determining your start-up costs, creating a financial plan, developing a marketing and sales strategy, identifying potential suppliers, and evaluating legal requirements, you will be able to launch your business with confidence. Remember to stay organized and flexible as you grow your candle making business!

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published

How to write a candle Making Business Plan outline

Planning ahead for any major life decision or project is always advisable, and that doesn’t change when you’re considering starting your own business. By creating a business plan that addresses all the decisions you have to make for your candle making business, you can follow it step-by-step towards success—and you just have to answer some questions before you do so.

Table of Contents

How to Write a Candle Making Business Plan:

• Describe your business structure. 
• Make legal decisions, including how you’re going to insure your business. 
• Create your staffing and management structure. 
• Create a budget—short term to get started, and long term to thrive. 
• Outline where and how you will do your business, regardless of whether you are at home or in your own store. 
• Create a marketing strategy.
• Write out your mission statement and goals. 

Following an outline for your business plan is easy—all you have to do is answer the questions and write it out in the best, most detailed way you know how. The more information that you include in your business plan and the more questions you answer now means less questions to answer down the road—when timing can be of the essence. Read more to find out how to create your business plan. 

Describe your business structure

How you’re going to run your business is one of your very first steps. While this may be vague upon first glance, there are many decisions you need to make to the back end of your business before you consider moving to the next step. This is the base of your business, and all decisions should come back to this section of your business plan.

What needs to be included in this section?:

• Your business name. While you may want to wait until you’re finished with the rest of your business plan before you make this decision, it’s important to include it at the start of your business plan. You have several options in registering your business name, including registering under a “doing business as” or alias. Note that if you register under your own name, you may have to register differently. You also need to pick a name that is unique that you can register with the government for tax purposes.
• Type of business. Because there are so many options regarding taxes and liability, you need to decide on whether you’re going to “do business as”, go into a partnership, or create a limited liability company. In most cases, limited liability is your best and safest option, but discuss this with your attorney before deciding. 
• A general business description. What do you want to do or sell? Outline it here. 

Make legal decisions, including how you’re going to insure your business

Always consult with a legal professional before making any decisions in your business. That being said, you need to determine to what extent you need legal advice. Starting out your business on Etsy does not require any insurance, but it will always be helpful and reduce your liability if you are covered. 

What needs to be included in this section?

• Your insurance information. Outline how you are going to make sure your business is insured, and, if applicable, your policy information. 
• Your business license information. In most cases, you will need certain licenses and permits to create your business. Outline what your local government requires here. 

Create your staffing and management structure

Whether you’re opening your shop by yourself or with someone else, always create the information needed in this section of the plan. It doesn’t matter if you don’t feel like you will ever hire someone else to help you—the moment you make that determination is the moment you need the information. While it could be simple speculation, set aside some time to determine what would happen if you were to hire on another individual for your business. 

• All the major decision makers. If it’s not just you, who else can make decisions about the business? What can they decide? What are their responsibilities? Make this very clear in your business plan. 
• Management hierarchy. If you have multiple owners or employees, who do they answer to? 
• Employee benefits. What benefits will you offer to your employees?

Create a budget—short term to get started, and long term to thrive

Arguably the most important part of your business plan, you need to outline and itemize each of your expenses, whether in the short term or the long term. 

• Month by month operational costs. Outline exactly how much money you can spend each month on inventory, your online or physical shop, marketing, insurance, and your personal salary. 
• Determine how much you need to break even. 
• Determine how much profit you would need to make expansions. Also, you can outline any expansion ideas for the future. 
• Determine your cost per candle. This will help you set your prices. 
• Determine how you will raise your funds. If you need capital to create your business, outline how you’re going to do it here, whether it’s through your own funding, grant money, business loans, or friends and family. 
• Create a sales projection. Using the financial knowledge you have, estimate how much you would need to grow within the first five years of being open. 

Main Raw Materials For Making Candles

Outline where and how you will do your business, regardless of whether you are at home or in your own store.

It doesn’t matter whether you’re selling out of your home or a storefront—decide where you intend to sell, and describe it here. 

• Where you intend to sell. If it’s online, explain what website or platform you’re using. If it’s a physical place, explain what you want in a storefront. 
• The products you intend to sell. What kind of candles are you going to make? How are you going to make them? What supplies do you intend to use? What makes your candles different? Your business plan is a living document, so feel free to edit this section as you plan. 

Create a marketing strategy

When putting together your budget, you touched on marketing. So, what do you need to consider and place in your business plan?

• Find your target demographic. You can tailor your marketing to your demographic by doing a bit of research. Knowing where your customers are online can help you to decide which social media pages to focus on. 
• Analyze the market. Know the product your selling and the trends in the current market. 
• Social media pages. What social media platforms are you going to use for marketing your inventory? How are you going to link them to your website, or drive people to your physical store?
• A post schedule. You should always consider how often you’re posting and how often your target demographic is looking at those posts. Create a schedule and be consistent with the content you create. 
• Create a cohesive brand. What does your logo look like?  What about the colors you use, or the fonts you use? Make sure to stay cohesive within your brand and use the same elements throughout all your marketing for a professional look and to create brand recognition.

Write out your mission statement and goals

Knowing the reasons why you’re starting your business and including it in your business plan is key to your success. There will be ups and downs as you create your business, and knowing why you’re doing it in the first place can help you keep your determination and focus in the right direction. 

• An executive summary. This should be included at the beginning of your plan, but writing it at the end is easiest. Summarize your entire business plan in this section.
• A mission or vision statement. Describe your goals and why you want to start the business. 

Stay true to the reason you wanted to start your business in the first place, and refer back to it often. Only you can determine your success in your business, and planning ahead will be the best way to get you there. 

10 Candle Business Tips and Tricks

Frequently asked questions, how much money do i need to start an at home candle making business.

Creating your candles at home will require you to invest in a point-of-sale system, a way to showcase your candles online (whether on social media, a website like Etsy, or your own personal website), marketing, and inventory. This should cost around $1,500 to start. 

Is it safe for me to make candles out of my home?

Yes, you can make candles in your home safely. Make sure you prepare your space and keep surfaces clean by placing down newspaper or wax paper, always monitor the heat of your wax, and use the proper equipment. If you want to purchase extra insurance for your business, you can also do that and it is greatly encouraged.

Looking to start your own candle making business, check out my startup documents here

Please note that the contents of this blog are for informational and entertainment purposes only and should not be construed as legal advice. Any action taken based on the information provided in this blog is solely at your own risk. Additionally, all images used in this blog are generated under the CC0 license of Creative Commons , which means they are free to use for any purpose without attribution.

Meet Shawn Chun: Entrepreneur and Candle Business Fan.

I’m a happy individual who happens to be an entrepreneur. I have owned several types of businesses in my life from a coffee shop to an import and export business to an online review business plus a few more and now I create online candle business resources for those interested in starting new ventures. It’s demanding work but I love it. I do it for those passionate about their business and their goals. That’s why when I meet a candle business owner at a craft fair, farmers market, retail location or anywhere else I see myself. I know how hard the struggle is to obtain and retain clients, finding good employees all while trying to stay competitive. That’s why I created Candle Business Boss: I want to help candle business owners like you build a thriving business that brings you endless joy and supports your ideal lifestyle.

How To Start A Candle Making Business: Step By Step Guide

Everyone wants to work for themselves. If you put some time and effort into it, you have a chance. You can start candle making business as a side hustle and then turn it into a full-time job.

Making stuff at home and selling it is realistic. Many people go from their first few sales to quitting their day jobs and making more than they ever did before faster than they thought possible. Even if it takes you longer to start making a lot of money than you had hoped, it is worth it.

Have you ever thought about making candles? There is a market for homemade candles, and if you can become a well-known candle maker, you can make a full-time living at it.

Candle-making is not easy to master, but it is easy to learn, so you can get started right away. It may not take long to make your first sale, which can boost your confidence enough to help you keep going and make a lot more.

How To Start A Candle Making Business?

Here is the step-by-step guide on how to start a candle making business.

1. Learn To Make Candles

If you do not already know how to make candles, this is the point where you learn how to make them. Watch some videos, signup for a class, make a few dozen candles and give them out to your friends and family. Ask your friends and family for feedback and make any necessary adjustments.

Our Candle Making Calculator can help you learn to make candles.

2. Write A Business Plan

Most people overlook this step of starting a business but this is one of the most important steps to starting and running a successful business. As your business grows this step becomes even more important if you ever want to see financing or apply for a loan from the small business administration you will need a business plan.

What To Put In A Candle Making Business Plan

• Executive Summary
• Company Description
• Market Analysis
• Management / Legal Structure
• Product Description
• Marketing Plan
• Financial Projections

Not only is it smart to have a business plan but as someone that is selling candles doing the market analysis and marketing plan can help you really hit the ground running when it comes to promoting your business.

3. Get Required Licenses and Insurance

Meet all of the legal requirements in your city or state and obtain any necessary business insurance that can help protect your assets. While liability insurance is not always required, it is a must for any small business owner.

4. Establish Your Brand

Think of a name that is easy to remember have a logo made that suits your brand and make sure the name is available legally and on social media. Make a product that is going to stand out in the marketplace and gain a following.

Are you going to use the best ingredients? Ornate candle containers? Catchy and cool candle names people will want to show off and share?

5. Start Producing Your Product Line

You want to create an inventory of products before you start promoting your business because candles need to cure before they can be burned properly. You do not want to be creating candles and sending them out the same day you get an order because depending on how you tested your candles they might not burn properly.

6. Launch Your Online Candle Store

You can start listing products on eBay, Etsy, Shopify, WordPress or create a site with Wix or another website building service. Where ever you choose to launch your store this is the point you start listing products and finish the site.

7. Establish Social Media Presence

Create your Pinterest, Instagram, TikTok, YouTube, and Facebook accounts. Start producing content that will advertise your brand and your product. It can take time to gain a following, just try to make genuinely helpful content or take aesthetically pleasing photos that people want to like and share.

As your social media following begins to grow, the traffic to your online candle shop will begin to grow.

Candle Making Profitability

Is Candle-Making Profitable? Candle making is profitable with profit margins between 50% and 80%. The profit you earn is dependent on what price tier you want to list your candles and how many supplies you order at once. If you order a lot of supplies from a wholesaler, you can get big discounts which increase your profit margins.

Yes, you can sell candles for a lot more than it costs to make them. You can spend a few dollars on materials to make a candle that sells for $10 to more than $30. You can sell your candles for more and more as you become better known.

You can learn more about candle-making profitability by using our custom Candle Making Profit Calculator.

There is also plenty of free information about how to get your business started. You won’t have to take a course; there is plenty of information online for free. You can find a community of candle makers to learn how to make and market candles from.

There is also no huge startup cost for you to risk losing. With some home-based businesses, you have to buy equipment that you might never make enough to pay for. Candle making requires only basic materials and a bit of space to work on them.

People use candles (7 out of 10 people use them) and are becoming more interested in buying hand-made goods, buying local, and supporting small businesses. Not enough people are into making candles for there to be too many suppliers. In most places, there won’t be any shortage of customers.

Candle Prices

How Much Can You Sell Candles For? You can sell candles for anywhere from $10 to $30 each depending on the size and the container. It depends on the market you are trying to meet and the quality of the candles you are making. Ornate candle containers with quality essential oils will cost more to produce and demand a premium price.

Anywhere from less than $10 to more than $20. You can choose to focus on cheaper, mid-priced, or higher-end candles.

While you can sometimes make more money selling lower-end candles that take less time to make, your candles need to be different from cheap mass-market candles bought in stores. Higher-end candles are probably a better idea for most people.

Your customers need to notice the difference between what you are selling and what they can buy for $5 or $8 in stores. Low-end candles cost less than $9, mid-priced candles $9 to $14, and high-end candles $15 to more than $20 or $30.

Figure out who your customers are and what they think is a fair price. If you are making higher-end candles, which is usually the best idea, use different packaging and different materials.

Learn To Budget

You want to make sure you are getting paid, but you also want to make sure you are leaving money in the business . If you spend $500 on supplies to make 200 candles then once all those candles are sold and you pay yourself you should have $500 or more left in your account to order more supplies.

Keeping a bit extra will help allow you to create new products such as wax melts or design new styles and fragrances for the different seasons. Always leave a little bit extra in the business for future expansion and to help deal with rising prices for materials or difficulty getting materials

Make Your Business Distinctive

Your brand needs to stand out for people to buy your products. You might stand out by using unusual scents, using distinctive packaging that makes people notice your candles, or giving some of your profits to charity. Make your candles a special product that people can only buy from you and can’t find elsewhere.

Pick a good name for your business, and make sure the name isn’t taken. Use colors that fit together. These things matter and affect your sales.

How To Make Your Candle Business Stand Out

• Unusual Scents
• Distinctive Packaging
• Give To Charity
• Unique Products
• Good Business Name

When picking a website name, make sure it ends in .com – not .net or anything else. If it ends in anything other than .com, it is harder for people to remember. Using a .com address increases traffic to your website, which increases sales.

Don’t Pay Yourself Too Little

It is easy for people who get into part-time home-based businesses to pay themselves too little. This is not a good idea even in the short run. If you pay yourself too little, you may end up giving up on your business.

If you make a reasonable amount of money on it right from the start, this will motivate you to keep going. You may be able to turn a part-time business into something you do full-time if you feel motivated. To feel motivated, you may need to make money, so don’t pay yourself too little.

If you want to underpay yourself in the very short run because you are learning how to make candles faster, then that might be ok. However, you should not continue to pay yourself very little after you get faster at making candles.

Once you can make candles fast, pay yourself a fair wage. Think hourly. Don’t you deserve a reasonably good hourly wage for your time?

Don’t Start With A Huge Number Of Different Products

Keep things simple in the short run. Don’t have dozens of different kinds of candles for customers to try. Make a few good ones and make sure you can sell all of them.

In the long run, you might diversify what you offer – but make sure that at least most of what you offer sells. Don’t waste your time making candles that no one wants to buy.

Especially in the short run, you should aim for one price range and not many different ranges. Keep things simple. Starting out with some candles that cost $5 and others that cost $30 isn’t the right way to go.

Candle Business Startup Costs

How Much Does It Cost To Start A Candle Business? You can start a candle making business for as little as $500, however, if you are buying supplies in bulk the price can be as high as $1000 or more. The price ultimately comes down to how many of the legal requirements you will be doing yourself or if you will pay for a service.

Sometimes, it costs almost nothing to start a candle making business. You might be able to make your first candles with stuff you already have, plus a few small purchases.

However, if you want to get a business going, you may have to spend more than a little, possibly over $1000. You do not have to spend that much right away and can take things slow and spend a little at a time.

You need candle molds, wicks, and wax to make candles. If you don’t have these things already, these are your bare minimum initial expenses. As well as these things, you might buy a lot more before you start making money:

• A website. You probably won’t be able to get the address you want for free. Look around and find a good address that doesn’t cost a great deal. A business with a better website address makes more money.
• Labels. You will need attractive labels if you want people to buy your candles.
• Dyes and fragrance oils
• Different molds for different types of candles
• Different types of wax, such as beeswax, paraffin, ext

If you insist, you can start making money without much of an investment. Start selling candles right away, and then buy more materials with the money you make from selling.

You can make more money if you make candles that are shaped like different things. You could make a candle shaped like an animal, a Christmas tree, or countless other things.

The more distinctive your candles are, the easier they are to sell. However, it can cost money to buy the materials needed to make unique candles. There is no simple answer to what the minimum startup cost is, because it depends on how distinctive your candles have to be before people will buy them.

You might also buy measuring instruments right from the start. A scale, a thermometer, and a measuring tape can help you.

Some people start with a bare minimum of equipment; others buy more than a few things before the business pays for them. You might spend less than $200 to start your business or spend more than $2000.

Many people pay for these small startup costs out of their savings. Other people look for grants or even borrow money, but you should probably not go into debt to get started.

Make sure you can sell candles before you spend thousands of dollars. Use up a lot of your savings only after it seems very likely that you can make your money back.

You Can Save Money If You Buy In Bulk

You might get your candle-making supplies from local stores at the start, or you might order small quantities online. After you are past the early learning state, you should try to start making money. Start buying your materials in bulk – it is much cheaper that way.

Online stores such as Candlechem and Candle Making Supplies give you discounts if you buy supplies in bulk. You can get lots of different molds, containers, waxes, wicks, and containers from these stores.

Know Your Local Competition

Since other local candlemakers have a head start over you, you should aim to make better candles than they do. Making candles that are the same or almost as good isn’t enough.

You might also make candles that are different rather than straightforwardly better. Don’t make candles that are the same as what the local competition offers. The first thing to keep in mind is that your candles have to stand out – give your customers something they can’t get anywhere else.

Learn New Tricks Online Or Join An Organization

Candle cauldron is one of the best free websites to learn about making candles. There is also the national candle association which has plenty of information for free online and is an organization you can join.

Even after you start making and selling candles, keep learning more. You can learn much through practice, but you can also learn much from others. If you don’t know any other candle makers in person, discuss how to make candles with people online.

Selling Online

Do I Need A License To Sell Candles Online? You do not need a license to sell candles online. However, you may be required to have a vendor’s license to operate and sell locally. In addition, you still need to meet some legal candle making standards even if you do not need a license.

Usually, you do not need a license to sell candles. There is no “candle sellers license” required to sell candles online.

In some places, you might need some sort of a vendor’s license for tax purposes . Find out what the local laws are and whether or not you can start selling a product without having to do anything first.

While you do not need a candle maker’s license, candles can be a health and safety hazard, so there are some laws to watch out for.

Any candles you sell have to meet National Candle Association standards to be legal. These standards have to do with fire safety, labeling, and not emitting dangerous fumes when the candles burn.

Obey All Trademark/Copyright Laws

Don’t sell candles under a name that another company uses or use packaging almost identical to that of another company. Make sure your company’s name is not taken.

It takes a lot of time and effort to develop candle designs, and another company will take it seriously if you copy them. Use other company’s ideas as general inspiration only.

If you accidentally break copyright laws, you probably won’t be in serious trouble. They will probably only send you a cease and desist letter and not press charges. You don’t have to be paranoid, but be careful.

List The Terms And Conditions If You Sell Candles Online

If you are selling candles over the internet, have a terms and conditions page. It should mention that prices can change at any time, that you are not liable if anything goes wrong, and that your products are copyrighted.

Again, look up the laws in your state/country. You might have to do a few things differently in your area to remain within the law.

Sell Candle Supplies As Well As Candles

As well as selling candles, you can make money selling supplies to other candle makers. This is, in some ways, even better because you do not have to make anything yourself.

Opening a brick-and-mortar candle supplies store is a financial risk, and you might not make any money if you open an online store. However, you might make more money with candle supplies than you ever made from candles. You might start with candles and move into candle supplies later on.

If you are selling candle supplies, the first things to offer are:

• Different kinds of wax
• Different fragrances
• Books and guides

You might also sell scales, thermometers, and whatever else you think of. You might even write a candle-making guide and sell it.

Start by selling candles and then move on to selling supplies later on. Once you have a website that people regularly buy your homemade candles from, add candle-making supplies.

Insurance Requirements

Do I Need Insurance To Sell Candles? You are not legally required to have insurance to sell candles, however, insurance can protect you and your business financially should one of your candles malfunction and cause an injury or destroy someone’s property.

While you are not legally required to have insurance as a candle seller, it can protect you from trouble. Merely having a warning label on your candles is not always enough.

If someone makes a mistake and starts a fire, they might find a way to argue it was your fault. You could end up in court. This scenario may sound far-fetched, but people do sue each other when they get the opportunity, and a court might take their case seriously.

Insurance companies do cover candle makers. You will have to pay something like $500 or $1000 per year. This can save you from a much greater loss.

Different people have different amounts of risk tolerance. If you are just starting out and not willing to spend $1000 on insurance, perhaps you can sell candles without it assume nothing bad will happen. Once your business gets going, you are better off with insurance.

Corporate Structure Requirements

Do I Need To Start An LLC To Sell Candles? You should start an LLC for your candle business because an LLC will protect you and your personal assets from lawsuits should someone sue your company due to a candle that has caused an injury or damage to property.

However, you are not required to start an LLC (limited liability company), but it has some advantages. You might start an LLC after you are past the very early stages, and you have more of a business than a hobby.

Your candle-making business may seem more professional and credible if you start an LLC. You will have to worry about taxes, and you can pay a lot less if you start an LLC.

The biggest advantage of an LLC is that it protects you from being sued. “Limited Liability” means you don’t lose as much if your business fails or runs into legal problems.

You may be protected from losing your house, car, or savings if you start an LLC. Even if you can’t pay a debt, your personal possessions might be safe if you start an LLC. The only disadvantage is a small fee , which can be up to $500 but can be less than $50.

If you want to start selling candles before you spend much money, don’t worry about the LLC just yet. Start an LLC after it is clear that you are going to be making at least a part-time income for a long time.

Where can I sell candles?

You should have your own website even if you are fairly new to the business. Being able to process online sales is easy if you use a platform such as Etsy or eBay.

You can also sell candles out of your house or sell them at farmers’ markets. Selling locally often works better than selling online. If there are any craft fairs nearby, you can grow your candle business startup there.

Etsy.com is another great choice. It is an online marketplace for small business owners. For a small 3.5% cut of your profits, you can show your candles to a lot of potential customers.

In conclusion, there are several things you must consider when planning to start a candle making business. You want to separate your business assets from your personal assets and get some liability protection, in addition, you want to ensure your products in the event of a mishap with one of your products.

In addition, making your candles and testing them to make sure you have the best and safest product possible is a huge part of running a candle business. You should make and test a few dozen candles minimum before selling them to anyone else.

You want to expose your candles to any kind of extreme situation at home that you can think a customer may do, just so you know how the candle reacts and that it remains safe. Try burning one for 20 hours straight without trimming the wick, try lighting it and extinguishing it 35 minutes at a time.

These are not ideal burning practices but still, you need to make sure the candle is reasonably safe because some of your customers may use your candles in this way.

Carl Adamson

Hi, I'm Carl Adamson, one of the founders here at Candleers. A few years ago I got really into the art and craft of candle making, initially with soy wax container candles. My friends started asking me to make candles for them and pretty soon it turned into a nice side-business. I started this website as a way to document what I've learned over the past few years and hopefully help others in the process. I still love candle making but I'm learning that what I enjoy even more is the business side of things - and for this reason I've started consulting others on how to start and grow their own candle-making businesses and side-hustles.

Recent Posts

Testing Protocol for Soy Wax Container Candles

Diving into the world of candle making feels a lot like becoming a bit of a mad scientist, but instead of potions, you're mixing up some seriously awesome soy wax candles. Getting those candles just...

Testing Soy Wax Candles - Evaluating Scent, Appearance and the "Burn Test"

Starting a journey into candle making is all about diving deep into the craft of turning simple soy wax into container candles that not only smell amazing but also scream quality. Candle making is...

Start Your Candle Business: A Comprehensive Guide

Author Lee Cosi

Posted Mar 7, 2023

Reads 11.9K

A candle business can be the perfect fit for entrepreneurs looking to start their own venture. With the right wicks, soy blends and perfect scent, you can create a successful business. Whether you’re just starting out or have been in the industry for years, this comprehensive guide will provide you with 7 essential steps to get your candle business up and running.

Creating a successful candle business isn’t as hard as it seems. From finding the right supplier to choosing the best wax blend and fragrance, this guide will break down all of the necessary steps so that you can launch a profitable candle business with confidence. With helpful tips from experienced entrepreneurs , this article will equip you with every detail you need to ensure your success in the world of candles.

Launching Your Candle Business with 7 Essential Steps

Are you interested in launching your own candle business? With the right guidance, you can find success with your new venture. Here are 7 essential steps to get your candle business up and running: lead pause, financial and legal advice, market research, designing a product line, marketing ducks, pricing strategy and operations setup. Take the time to work through each of these key tasks and you'll be on track for the success you'll want to achieve.

1. Step 1: Perfect your craft

If you want to start a candle business and perfect your craft, you'll need to know what goes into making a good candle. Start by selecting a signature scent that will be your trademark. Choose fragrances that are not too overpowering, but still add a little bit of decorative flair. You'll also need to make sure your candles have a good burn time and a good scent throw so they can really destress and relax your customers. To make your candle line stand out in an increasingly saturated market, come up with unique glassware, witty names for each of your candles, and an affordable price point. With the right combination of quality ingredients and creative design, you can catapult yourself into the top tier of the candle game!

2. Step 2: Create a business plan

Creating a business plan for your candle business is an important step in the creative process. While it may seem a bit analytical, it can prove invaluable as you move forward with your creative endeavor. A good business plan should mention fun aspects of the candle making process and will be essential if you hope to attract potential investors or lenders. Ideally you'll include important details such as what types of candles you will make, whether you will offer custom candle orders, and if you'll sell essential oils, reed diffusers, or other scent-based products. Additionally, take into account the cost of supplies and production when creating your business plan.

It's also a good idea to double check that the desired names for your company are available both on state websites and through a simple Google search. To protect yourself from any legal issues it's wise to perform a trademark search before settling on your chosen business name and securing social media handles associated with it. Finally, consider the legal structure of your business and choose accordingly - common forms of business entities include sole proprietorship, general partnership, or limited liability company (LLC). If you're struggling to choose the best option for your candle business, consulting a business attorney or tax expert may be an extra expense but could be well worth it in terms of taxes and risk level.

3. Step 3: Get the proper licenses, permits, and insurance

Step 3 of starting a candle business is an exciting and fun step as it's when you ensure you're obtaining the proper licenses, permits, and insurance required. These can vary based on your location, your business type, and your chosen business structure. There are chances that you'll require multiple business licenses at both the state and federal level, or even at the local level. A great resource to find out what exactly you need is your local chamber of commerce.

If you plan to hire employees for your candle business then you'll need to obtain an Employer Identification Number (EIN) from the federal government for tax purposes. This isn't necessarily required but can come with some pretty valuable benefits for your business. You'll also need to have insurance if you've hired employees to protect yourself and them should any injuries occur while they're working. Carry workers' compensation, unemployment, disability insurance, general liability, and commercial property insurance. You may want to consult a business lawyer or an insurance representative before buying any policies to ensure sufficient fire coverage as well given that candles involve flammable materials. Do due diligence in researching any necessary local fire codes as well.

4. Step 4: Decide where to sell your goods

When it comes to selling a candle business, the best thing to do is start small and build from there. Selling at a local farmers market or talking to local boutique owners is a great way to get started and build brand loyalty with customers. Their feedback will be helpful for creating products that meet their needs.

If you aren’t ready to sell your goods online, take time investigating ecommerce websites and digital marketplaces. There are countless helpful ecommerce platforms that can help you reach a larger audience. With good research and marketing, you can find success in selling your candles online as well as in person.

5. Step 5: Find small business funding

Starting any business requires money to be invested, but it can be difficult to know where to begin when looking for funding your candle business. Luckily, there are a variety of funding options available to help you make money on your new venture. From standard business loans and business lines of credit, to more flexible forms such as equipment financing and startup funding, there is something for everyone when it comes to getting the supplies, marketing, production, insurance and legal council needed for your candle business.

For newer business owners with no established credit history or borrowed capital from personal finances, a business credit card may be ideal. With a set amount of funds available and an introductory offer with no interest-free loan period, these cards feature variable APR that sets them apart from traditional personal cards. Equipment financing is also an option if your candle business requires expensive equipment; this option generally involves the lender loaning money specifically for the purchase of said equipment.

Finally, startups have options like SBA microloans and crowdfunding campaigns as possible sources of startup financing. For those who need easy startup funding without borrowing on their personal finances or taking out a loan, crowdfunding has become a popular option in recent years. With the right strategy and hard work you’ll be able to earn income while keeping your personal finances separate from your businesss financials and accounting software program.

6. Step 6: Find and manage candle supplies

Now that you have the basics of your candle business planned, it's time to find and manage your candle supplies. A great place to start is a local craft supply store. Once your business begins to grow, you'll save money by buying supplies in bulk from a wholesale supplier. You'll be able to start sourcing affordable supplies straight away, including waxes such as paraffin, gel, soy and beeswax; essential oils; coloring agents; and packaging supplies. When you need large orders of candle making supplies, there are tools available to make finding suppliers easier. For example, a reliable inventory system or an inventory management app can help keep track of all your candle making supplies.

7. Step 7: Start marketing your candles

Congratulations on making it to Step 7 of your candle business! Now that you've chosen a business word, developed a marketing plan, and identified your candles' selling points, it's time to start marketing. Handy you'll already have some potential customers in mind, so start by letting them know about your new business via social media. It's a great free and fun way to get the word out; plus, it's an easy place to direct potential customers to your website or online store.

Email marketing is also an affordable option worth considering; not only will it help capture interested customers in one place, but it enables customers to choose when they want to receive updates from you about new products and promotions. Social media can also be effective for creating a captive audience who are likely to buy from you too. Good luck with marketing your candles!

Craft the Perfect Marketing Strategy

The Perfect Marketing Strategy for a Candle Business

Crafting the perfect marketing strategy for any business is essential to its success, and a candle business is no different. To ensure your candle business stands out from the rest, a full-fledged business plan incorporating both online and offline marketing tactics should be created. Building a robust e-commerce store with various payment options and shipping methods can help get your product in front of potential clients. Offline marketing tactics such as creating brand awareness through recognition, rapport building and constant communication can also be used to target customers discussed earlier in the business plan. Finally, product marketing such as SEO, email campaigns, influencers or other tactics should also be considered to reach an even greater audience.

1. Offline Marketing Strategies

Offline marketing is an important component of any candle business. Offline marketing includes selling your product face-to-face, direct feedback through verbal communications, and word-of-mouth from friends and family networks. Reaching out to a resale business or attending exhibitions and trade shows are also great ways to spread the word about your candles.

Distributing flyers in the local area can help reach a perfect target audience, while creating relevant pitches to potential customers can increase engagement. A bonus link with 103 social media post content ideas recently listed on the internet is also sure to help your offline marketing strategy stand out.

Launching a Candle Business: Essential Steps to Get Started

The year 2020 has been a challenging one, with worldwide lockdowns forcing us to stay indoors . If you are looking to start your own business, why not consider launching a candle business? From choosing the right materials to finding the perfect supplier, there are essential steps you need to take in order to get started.

1. Step-Wise Guidance To Start Your Own Candle Business From Home

Starting your own candle business from home is not as intimidating as it may sound. Here are seven simple steps to help you get started:

Step 1: Market Research - Understand who your potential customers are and what their needs are. This will help you determine the products and services you will offer.

Step 2: Set Goals - Develop specific goals for your business so that you can measure success.

Step 3: Find Suppliers - Source reliable suppliers for the materials, equipment, and packaging needed for your candle business.

Step 4: Write a Business Plan - It’s important to have a written plan of action that outlines how you will reach your goals.

Step 5: Manufacture Candles - Create a candle-making process that works best for you including recipes, tools, and techniques.

Step 6: Create an Online Store - Establish an online presence by creating a website or setting up an online store on platforms like Etsy or eBay.

Step 7: Make a Marketing Strategy - Develop a marketing strategy that focuses on attracting and retaining customers with tactics like email campaigns, social media campaigns, etc.

2. Set Up A Brand

Setting up a brand for a candle business is an inevitable part of the process. To create a successful business, it is essential to dig deeper into understanding the target audience and building a loyal clientele. Taking a personal note from your marketing efforts can be beneficial in selling wholesale products as well as retail brands branding. In the homemade candle making sector, the competition is developing exponentially and having good branding will set your candles apart.

3. => Unique concoction of fragrances

Candle businesses are increasingly turning to unique concoctions of fragrances to entice people and stand out in the international market. By creating sophisticated fragrances, brands can build their signature and strengthen their marketing effort. Unique concoctions of fragrances offer a great way for candle businesses to differentiate themselves from competitors and attract customers with a truly special experience.

4. => Brand story

Creating a captivating brand story is essential for any candle business to reach potential buyers. A brand story narrates a brand’s mission, vision and message in a way that holds the potential of striking hearts directly. Writing a striking story about your candle business helps to set you apart from competitors and capture the attention of potential clients. By making an ending impact on customers, your brand communicates its mission, vision and message more effectively than ever before.

5. => Brand’s Visual Identity

When it comes to establishing a strong brand’s visual identity for a candle business, the first step is to gather experts in roof branding and develop a logo, website, photography catalog and social media presence that will help to promote the products of this business. Packaging also plays a key role in creating an effective visual identity for a candle business. A company should use creative scents, designs and colors when creating decorations for their candles - this will create a unique identity for the brand that consumers will recognize and remember.

The process of building a strong visual identity doesn't have to be complex or time-consuming; with the help of experienced professionals, it can be done quickly while still producing high-quality results. By gathering experts in roof branding, businesses can ensure that their visual identity accurately reflects their products so they stand out from the competition.

6. Find A Business Name

Starting an amazing candle business is so exciting! Deciding on the perfect name for it shouldn't be too hard. We've decided to make it simple but intriguing. "Candle Creations" captures the essence of what we are creating and celebrates the creativity that goes into each piece. Our unique, hand-crafted candles will spark joy for anyone who purchases them - and that's why we chose this special name!

Frequently Asked Questions

Is a candle making franchise a good idea.

Yes, a candle making franchise can be a great idea! With the right marketing and business infrastructure, you can turn your passion for candles into a successful business. Learn more about how to start a candle-making franchise today!

How can I promote my candle business?

Promoting your candle business can be done in a variety of ways, such as through social media, SEO optimization, and content marketing. With the right strategy, you can gain more visibility and reach potential customers. Learn more about the best ways to promote your business here.

How to make candles for beginners?

For beginners, making candles is easy! Start by gathering the necessary supplies such as wax, wicks, containers, and any additional decorations. Then, melt the wax and combine it with fragrance or color if desired. Finally, pour the wax into the containers and wait for it to harden before enjoying your homemade candles!

Can you make money making candles?

Yes, you can make money making candles! With the right materials, knowledge, and creativity, you can create beautiful candles that people will be willing to pay for.

Is a candle business a good side hustle?

Yes, a candle business can be an excellent side hustle! With the right marketing strategy, you can make extra income while doing something you love. Check out our blog for more tips on how to start and grow a successful candle business!

Featured Images: pexels.com

Writer at CGAA

Lee Cosi is an experienced article author and content writer. He has been writing for various outlets for over 5 years, with a focus on lifestyle topics such as health, fitness, travel, and finance. His work has been featured in publications such as Men's Health Magazine, Forbes Magazine, and The Huffington Post.

How to Start a $500K/Year Candle Business

Did you know that you can start a candle business for less than $100 and grow it into $500K in annual revenue?

Jocelyn and Jen started RXLA as a side hustle making gifts for coworkers, then started going to farmers markets, and eventually opened a candle store and expanded their offerings on their way to bringing in a half-million dollars per year.

We’ll share strategies for how to start a candle business with just a little money, smart marketing, and responsible scaling.

Click on any of the links below to jump to the section that interests you, or just continue reading.

Candle Business Case Study: RX Candles Los Angeles

Candle industry summary, step 1: learn how to make candles, step 2: define your candle making brand, step 3: create a candle business plan, step 4: secure funding for your candle line, step 5: get business insurance, step 6: gather supplies, step 7: create an online store, step 8: market your business, step 9: sell candles, things to consider when starting a candle business, ideas for a candle making business, how to start a candle business with no money, open your own candle business.

Jocelyn started RX Candles in 2013 as a hobby. When the business venture received crowdfunding, she invited Jen to help create soy candles. The candle brand opened a local craft store, but the pandemic caused it to shut down.

They are still recovering from the hit they took from closing the retail store, but increasing their offerings and selling wholesale has helped them reach $500K in annual revenue with 50% gross margins.

Customers loved their homemade candles so much that they asked for other products, services, and ways of buying. As the sisters gained confidence in their products, they realized they needed to listen to their customers and provide the services they—and other potential customers—wanted.

Keep reading to learn more about the candle industry.

According to Grandview Research , the candle industry was worth approximately $13.6B in 2023 and is expected to reach $20B by 2030.

How much does it cost to start a candle business?

The candle industry has a low barrier to entry. According to Crowdspring , you should expect to spend between $9.5K to $78K to start a candle business, with an average of around $44K. But we’ve interviewed two business owners who say they started candle businesses for $100

A candle maker’s startup costs will vary depending on the cost of living in their location, supply and materials costs, and other factors.

Is candle making a profitable business?

A candle making business can be highly profitable, with gross margins of 50%. Ingredients, packaging, and marketing are some of the primary costs that will impact your profitability.

Can you make money selling candles from home?

Yes, you can start a candle business from home and make decent money, but it may be more cost-effective to utilize a fulfillment center to fulfill your orders. There may be restrictions in your town or homeowners’ association that impact the ability to run a home-based candle business.

Who are the major candle makers?

It’s helpful to research the major players in the candle market because you can identify gaps in the industry and ways to market your own products. The major candle makers include:

• Yankee Candle (Newell Brands)
• Luminex Home Décor & Fragrance
• MVP Group International, Inc
• Universal Candle
• Qingdao Kingking Applied Chemistry Co., LTD
• Empire Candle Co., LLC
• Hyfusin Group Holdings Limited
• Dandong Everlight Candle Industry Co., Ltd.
• Fushun Pingtian Wax Products Co., Ltd.

While the major players in the industry get most of the revenue, there is always room for new entrants to make a great living selling candles.

How to Start a Candle Business

It helps to have a path of action before you start a candle business. Follow the steps below to start a successful candle making business:

• Learn how to make candles.
• Define your brand.
• Plan your business.
• Secure funding.
• Get business insurance
• Gather supplies.
• Create an online store.
• Market your business.
• Fulfill orders.

Before you can start selling candles, you need to know how to make them. Jazmin, another successful candlemaker, explained how to accomplish it in our interview. Watch the interview below:

Let’s look at what you’ll need to get started.

Tools and Materials for Candle Making

Good tools and candle making supplies can make the job more fun and more efficient. At a minimum, you’ll need:

• 10 pounds of wax
• Pouring pitcher
• Pot to put the pitcher in to create a double boiler
• Thermometer
• Containers to hold the candles
• Scented fragrances

Jen told us:

Candle brands will want to scale responsibly, which means as the business grows, you’ll want to invest in better tools for efficiency.

How to Make Candles to Sell

You can start by buying a candle making kit, but as you learn, you’ll want to pick your own wax and essential oils. The candle making process normally follows the steps listed below:

• Fill a larger pot with water and the pouring pitcher with wax flakes.
• Hang the pouring pitcher on the inside of the larger pot to effectively create a double boiler.
• Wait for the wax to melt, which will take 45 minutes to an hour depending on the temperature.
• Pour the wax into candle molds.
• Add scents and wicks.
• Let them dry.
• Package the candles.

Jazmin told us:

When you make candles, only about 20% of the scent will actually be smelled, so you need to be aware of that [when adding scents], otherwise you won’t be able to smell it.

You’ll want to create a coherent brand for your candle making business. Some of the things you’ll need to consider include:

• Target market: Who will buy your candles? Will you be mass-producing candles or creating a luxury brand image? Identifying your target market makes marketing and branding efforts easier.
• Brand identity: What makes your candles unique? What sets them apart from other products on the market? Your brand identity will include your business name, logo, colors, and physical and digital design. Learn more about candle business names here .
• Brand story: What inspired your candle business and the branding for it? A good story helps you connect with customers and create a more meaningful experience.
• Brand values: What does your candle company hold dear? Think about how you operate your brand and what you want it to tell people. Your values should guide everything you do, including your materials, packaging, and shipping methods.

Creating a brand won’t happen overnight, but after continually telling your story and showing your values.

Every business should have a workable plan to help guide decisions. When writing a candle making business plan, you’ll want to include the following:

• Niche: Explain what makes your small candle business different and describe the target audience that your products appeal to.
• Validate your business idea: Explain the research you have performed to establish your candle business will appeal to your target audience. Learn how to validate an idea .
• Business structure: New businesses normally choose a limited liability company or sole proprietorship as their business structure .
• Budget: Estimate your costs to start a candle business and operate it for one to three years. The budget will help you understand how much funding you’ll need until the business can support itself and your lifestyle.
• Business bank account: Open a business bank account to help separate your personal and business expenses. You can also get an Employer Identification Number ( EIN ) to open a business bank account and access materials at wholesale prices.
• Marketing plan: A marketing plan spells out how your candle business will approach products, pricing, placement (where you sell the goods), and promotion of your candles.

The biggest thing to remember about writing a business plan is it should be easy to understand, well-documented, and as short as possible.

Download our free business plan template and work through it while watching the video below.

Jen suggests self-funding when you start a candle brand. Other small business funding options include crowdfunding, a standard business loan, a Small Business Administration loan, or an interest-free loan from friends and family.

Learn how to get business loans here .

You’ll want to get insurance when you create candles. Candles can start fires, and small business owners risk lawsuits from customers or employees. We suggest starting your business insurance search with Simply Business because it compares rates from the leading insurance companies.

Learn more about small business insurance here .

New business owners will need to get the candle wax, different fragrance oil blends, packaging, and any equipment they don’t already have.

Depending on your startup capital and business needs, you may be able to buy most of the products on Amazon, or you may need to reach out to manufacturers.

You’ll want your own website for candle sales. That means you’ll need a domain name and a website builder . Then you’ll need to create a home page and product pages for each type of candle you sell. You might want categories like:

• Scented candles
• Luxury candles
• Decorative candles
• Fragrance oils
• Tea light candles
• Container candles
• Birthday candles
• Liquid candles
• Insect repellant candles
• Flameless candles
• Pillar candles
• Aromatherapy candles

Read more about the different types of candles on Styles at Life .

You’ll want to market your candles to your target market. Each small candle business will have a different marketing strategy depending on their target market, but most candle companies will include a combination of:

• Social media marketing
• Email marketing
• Content marketing
• Traditional marketing channels

Jen explained that their marketing strategy consists of local farmers markets, pop-up shops, social media, and email marketing. She also explained:

I feel like our biggest mistakes were not going digital fast enough. If we had a website and collected emails from the beginning we would have grown much faster.

Fulfilling orders is another crucial part of running a candle line. When you’re selling online, this will mean packaging and shipping the candles to consumers or other small business owners.

When you sell at local markets or a local craft store, you’ll still need packaging, but it could be a decorative box and branded bags as opposed to a box that is ideal for shipping.

When considering how to start a candle business, you’ll need to consider:

• Where am I going to sell my candles?
• Am I going to hire employees or do it all myself?
• What technology do I need when starting candle business operations?
• What will my pricing strategy be?

Let’s look at each of these.

Find a Location for Your Candle Business

There are a variety of places you can sell your candles. If you are wondering how to start a candle making business at home, you can do so using this guide and sell them on your website. Other options include:

• Retail stores
• eCommerce platforms
• Flea markets
• Your local farmers market

A candle business makes different amounts of money depending on the locations they sell their products and the cost of doing business for each type of store.

Hire Employees for Your Candle Business

A dedicated candle maker may grow to the point of needing to hire employees. When you do, you’ll need to get an EIN if you haven’t already. This is how the IRS identifies employers.

You’ll also need to have payroll software and optional benefits. Many accounting software providers include payroll resources, but if you want to consider other options, check out our article where we compare the 15 best HR companies .

The Department of Labor requires employers to display poster notices for employees, either electronically or physically in the workplace. A comprehensive employer guide for how to display these posters is available on their website.

You’ll also need to follow the following requirements:

• The Federal Unemployment Tax Act (FUTA) requires any business with employees to pay a payroll tax.
• Employment Eligibility Verification (Form I-9) allows business owners to verify the identity and employment clearance of every person they hire.
• Meeting Occupational Health and Safety Administration ( OSHA ) standards and enforcing workplace safety are necessary for any business.
• Worker’s Compensation Insurance is required to protect your business and employees in case of injury.

Keep reading for information on the technology you’ll need.

Implement Technology to Run a Candle Making Business

When following this step-by-step candle business guide, you’ll need to implement some technology. Most of the technology that RXLA uses is for marketing purposes. They mentioned using Klaviyo for their candle brand email marketing.

Create a Pricing Strategy

One of the easiest ways to ensure you’ll make good money is to keep your candle startup costs low and charge market value for the products. You’ll want to target a gross margin of 50% for your candle business. To calculate the price easily:

• Add up the total costs for a batch of candles
• Multiply the cost by 2.
• Divide by the number of candles created.

That should put you right at 50% gross margins.

Your pricing strategy can be created in a few different ways. The primary ways of pricing candles are:

• Add up all your costs and divide them by the number of candles you make.
• Add the amount you want to earn for each candle sold based on the time it takes you to make, sell, package, and ship each candle. So if you spend four hours making and shipping 200 candles and want to make $100 per hour, that’s $2 per candle you add to the costs.
• Look up comparable products and price your items based on them.
• Create a brand story that makes your particular candle more valuable. This is the strategy that Jazmin used.

Whichever strategy you use, make sure you are realistic about how much time you are willing to dedicate to it. If you are only going to spend a few hours a day, you can’t make as much as if you treat it like a full-time job.

Candlemakers primarily target women, but according to the National Candle Association (NCA), both men and women consider candles appropriate gifts. They say the most common times people buy candles are:

• During the holiday shopping season, which is when 35% of sales occur
• Housewarming gifts
• Gifts at dinner parties
• With thank you notes
• For adult birthdays

To start a candle business with no personal finances, you’ll normally need to focus on selling candles using a “print”-on-demand or drop shipping strategy. Once you have built up some money from candle sales, you can start reinvesting in the supplies and equipment to start making your own homemade candles.

The good news is that it’s inexpensive to start selling candles. Both of the business owners we talked to have started with $100.

Making candles might not seem like a profitable business, but it has the potential to blossom into a high income. Jocelyn and Jen started crafting candles as gifts, sold them in farmers markets, opened and closed a brick-and-mortar store, and were late to the digital marketing game, but they still reached an impressive $500K in annual revenue.

Their story teaches us valuable lessons about resilience, adaptability, and the power of listening to customers. They found ways to overcome challenges and expand their offerings. You can use their candle business tips to succeed too.

The candle industry is ripe with opportunity. With global revenue projected to soar in the coming years, candle business owners can sell candles to make a great living. And the beauty of it all? Given Jocelyn and Jen started with $100, a candle business is one of the best businesses to start from home.

As you embark on your candle making journey, remember that success lies not just in the quality of your product but also in the strength of your brand, the efficacy of your business plan, and the dedication to continuous improvement.

Whether you dream of creating luxury candles or catering to a specific market segment, the possibilities are limited only by your imagination and determination.

So ignite that spark of creativity, pour your passion into every candle you craft, and watch as your business illuminates not just spaces but lives, one flickering flame at a time.

80% of businesses fail... Learn how not to.

Learn from business failures and successes in 5 min or less. The stories, frameworks, and tactics that will make you a 10x better founder.

Brandon Boushy

Related articles

21 Best Million Dollar Business Ideas

31 Low-Cost Business Ideas With High-Profit (2024)

The Ultimate Guide to Restaurant Marketing (2024)

To Learn More About Financing Candle business or any other venture Business Resources

Great article on how to start your own business! Lots of valuable advice for entrepreneurs. If you're looking for another way to improve your financial flow, I suggest trying out some gaming entertainment. For example, slot machines like Sugar Rush Slot offered at Zula Casino can be a great source of additional income. Learn more about how to play in the article at the following link: https://www.zulacasino.com/blog/how-to-play-sugar-rush-slot. Best of luck with your new business!

Did anyone find out where she gets the packaging from?

I’m just confused about where she buys the candle black boxes and then the actual mailing box.

I've reached out to her. Once she responds, I'll let you know where she gets them

Become a business owner in less than 90 days

Start your 10-day free trial of the UpFlip Academy and learn how to start your own business from scratch.

Get business advice straight to your   Inbox 

How to Write A Business Plan

Published by Kevin Fischer on May 3, 2020 May 3, 2020

Business Plan Basics

A business plan sets a Company’s purpose, goals, strategies, and decision-making principles. The Plan can be a very effective tool for a business at any stage of its life, whether starting out or readily established in the market. Unfortunately, many start-ups fail to plan , and can therefore plan to fail .

Most internet guides explain Business Plan’s as a super formal, boring, and complicated “document” . Company’s will write business plans just for the sake of writing it, and ignore it as the crucial tool it actually can be. It’s not inherently bad, but it can be more cumbersome and less useful. Your operation will find more use in a plan that supports your vision with clarity and direction , rather than static jargon copy-pasted from a random template.

If you’re reading this, you’re most likely a candle maker, but these principles still apply regardless of what you do or where you’re at. Even if you’re just selling candles by yourself at craft fairs or online, you are still a business and should still have a plan (even if you make candles in your kitchen ).

A well-written business plan will enable your operation to:

• Efficiently manage mission-critical resources , like time, money, and skill-sets
• Set metric-based goals for every area of growth and improvement
• Build robust strategies to achieve your business goals
• Clearly outline the purpose of your work as a foundation for making decisions about the business
• Reflect and learn on the past to continuously transform shortcomings into strengths
• Understand your market and customer so you can build systems that grow into that niche

Business Plans should be a living document for your work so they can transform as you grow. Every single word in your business plan should be useful for strategy, growth, or explanation – discard any sections or literature that doesn’t help you achieve your vision.

What to include in a business plan

A business plan for candle making isn’t terribly different from a normal business plan, except for more specific items you can include to narrow this tool to your niche.

Only include items of the plan that are actually useful. For example, remove the “Executive Summary” section if it doesn’t help you grow, strategize, or manage. This document should live and breathe with your business as you navigate each day, decision, and delivery.

The following sections outline fundamental components to include in your plan. Most companies probably need some version of these components – they are somewhat foundational to any organized business. Trim and add as you see fit, of course.

Vision & Mission Statement

Don’t craft the mission statement to be a marketing tool. That’s what a slogan is for. Instead, lay a concrete foundational vision for the work you do.

Major decisions should always support the principles and ideology outlined in the vision – it is the heart of your work.

Be oddly specific in describing the purpose of your business:

• Who are you?
• What are you doing?
• Why are you doing this?
• For who are you doing this?
• How will you do this?

Feeding America , a humanitarian charity, very clearly outlines their mission on their website:

“Our mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.”

It’s an amazing mission crafted on specific ideas and principles. They will always expand and grow in the spirit of the mission.

Current State

Understanding where you are today helps inform where you want to be tomorrow. Your benchmark for improvements starts with an honest evaluation of where you are currently at. This area of the plan could include:

• Financial evaluation – cash flow, assets, investments, budgets
• Personnel & staffing – total staff, work assignments/positions, and scheduling
• Assets – equipment, supplies, and inventory
• Community – competition, partnerships
• Product Line – services and products offered on the market
• Customers – reach, markets, and profile (the ideal customer)

Anything your record as current state should be specific and measurable, if applicable. These items represent your business maturity.

Target State

Indicate your goals for each category identified above. For instance, if you capture a revenue stream of $1,500 per week, the target state might be $1,900 per week in that same category.

Building metric-based goals (below) requires you to identify the future state of your work. The state identified in this section represents the business when you next review the business plan. The beat of this event depends on your company size and leadership styles. Smaller shops that want to grow quickly should revisit the business plan monthly.

The result of this section might look like:

Showing you expect growth in Weekly Revenue but don’t expect Total Staff to change in the next month.

Product Line Development Strategy

Every business offers a service or product. Candle makers often stray into the world of soaps or hygiene products. Use this section to outline your current offering, including how the business will use its resources to improve it.

Sub-sections of this may include:

• Review of current market offering . A description of all products, services, price points, and marketplaces you generate business and revenue from.
• Development work . Additions to the current market offering that aren’t available yet. Include how these will serve the Mission Statement, a strategy for rolling these out, and the expected time-to-market.
• Product line modifications . Items you expect to add, remove, or update in the coming time period of your business plan (or greater, if it makes sense).

Goals & Strategies

Business goals should line up with your Target State outlined above. You can literally use those changes as business goals, or you could build more granular, “supportive” goals to meet target state.

Instead of a goal like, “ Increase weekly revenue by $300 “, build a more supportive, measurable directive like, “ Increase weekly revenue of 16-oz container candles on Facebook Marketplace by $100″ , and, “ Increase weekly direct-marketing weekly revenue by $100 “.

A largely ignored component of a traditional business plan is a focus on your personal efforts and health. Including personal and well-being goals in a business plan brings out the human part of your work. Real people work at companies, after all. It’s important to take care of them, even if it’s just you.

Above all, make any goals measurable and realistic . Build Rome one road at a time. At least 80% of the goals here should fit into the period of time your current and target state capture, but it’s okay to keep larger business objectives in this section too.

Most every goal should have a supporting strategy, but this is a balancing act. “Just doing it” won’t bring you tremendous success, but over-planning can lead to feeling burnt out, overwhelmed, and guilty if you build action plans that reach too high (or stretch too much).

Areas of Improvement

This can be the hardest area to write since it exposes everything you’re not good at.

Understanding what your strengths and weaknesses are is an exercise in humility and introspection. The greatest athletes constantly evaluate the parts of their game that need the most work so they can continuously improve. The same philosophy applies to business.

What do you have the largest need for? Where are your skills lacking behind your competitors? Is it product photography? Is it a niche skill? Are your supplies or equipment deficient?

List everything your business needs to improve, even if you won’t be able to improve it right away , to constantly remind you where you can grow. Then figure out what you can do about each of these items, if anything, in the review period from now to your target state.

This list doesn’t have to be public, so don’t try to convince anyone you’re better at something than you actually are. If you need help determining areas of growth, ask your customers, employees, friends and family for an honest evaluation of your work.

How to use a business plan

Having a business plan means nothing if you don’t know how to use it. Make elements of the plan highly visible to remind you where you’re going as often as possible.

If you’re a one-person operation, this might mean printing it out and posting it above your workstation. Larger companies may intentionally set time aside throughout a month to review the plan as a leadership team.

Make a deliberate effort to review the plan as your work matures. It only becomes unnecessary overhead when the value is less than the time investment. Good business plan’s give your vision clarity. Great business plan’s map the road to Success.

Remember that a business plan is the foundation of your company. It includes the deepest strategies, metrics, and descriptions that characterize the vision of your work and how you will achieve it.

A business plan transforms the essence of a company vision into clear, action-oriented strategies aimed at success.

Don’t write a plan just to place it on the shelf and emit guilt at you when you see it. Planning your work in such a way allows your organization (even if it’s just you) to:

• Expose the obstacles and challenges you may face to achieve the major component of work
• Build a Company Vision with granularity to inspire and remind you and your staff what your work represents
• Define systems for delivering your product or service with measurable efficiency (good metrics)
• Continuously improve the product, service, morale, and overall well-being of the company and it’s people

Members of the Armatage Candle Company Academy can have a free Business Plan template when they sign up below. It’s just a template though – write your business plan to enhance your work, not create random overhead. Also included in the Academy are regular candle making tips, business development guides, and industry news sent in a email about once a month.

Happy planning!

Related Posts

Grow Your Candle Making Business

How to name your candles.

Your candle name is an extension of your brand. Here are guidelines for landing the perfect name.

Candle Label Requirements – EU Edition

Learn the rules and requirements for compiling a candle label in the EU or United Kingdom post Brexit to be CLP compliant

How To Create A World Class Candle Company Name

Learn a 7-step creative process you can use to collect, refine, and select a perfect candle company name you and your customers will love.

• Spend & Save
• Auto & RVs
• Personal Loans
• Equity Loans
• Digital Tools
• Digital Banking & Mobile App
• Mobile Wallet
• Mobile Check Deposit
• Calculators
• Insure & Protect
• Maps Insurance
• Loan Protection
• Wealth Management
• Private Client
• Personal Investments
• Business Checking
• Business Savings
• Business CDs
• Excess Share Insurance
• Digital & Cash Management Tools
• Commercial Insurance
• Employment & Tenant Screening
• Business Loans
• Business Credit Cards
• Business Lines of Credit
• Business Auto Loans
• Commercial Loans
• Multi-Family & Apartment Financing
• Commercial/Industrial
• Commercial Equipment
• Meet Our Team
• Business Investments
• Personal Rates
• Business Rates
• Financial Wellness
• Free Credit Coaching
• Financial Education
• Financial Resources
• For School Employees
• Summer Saver
• Teacher Resources
• Security Centers
• Security Library
• Scam Alerts
• Security Updates
• Events & Education
• Workshops & Webinars
• Maps Community Foundation
• Impact Partnerships
• Events and Fundraisers
• Community Sponsorships
• Education Initiatives
• Teacher Innovation Grants
• Scholarships
• Individual Development Accounts
• Vision and Leadership
• Community Stories
• Credit Union Philosophy
• Guiding Principles
• Core Values
• Executive Team
• Board of Directors
• Annual Report
• Our History
• Why Join Maps?
• Contact Information
• Routing Number & Contact Info
• Branch and ATM Locations
• Branch Services
• Make a Payment
• 503-588-0181

How to Write a Small Business Plan

• Published August 26, 2024 August 26, 2024

Starting a small business can be both exciting and overwhelming. To set yourself up for success, start by creating a solid small business plan. A business plan not only helps you clarify your ideas but also serves as a roadmap for growth and a tool to attract investors and secure loans.

What is a Small Business Plan?

A business plan is a document that explains what your business does, how you intend to make money, and what your future strategies will be. According to the U.S. Small Business Association , “Your business plan is the tool you’ll use to convince people that working with you—or investing in your company—is a smart choice.” It often includes a mission statement, details about the products or services offered, and a timeline for achieving goals. They are also living documents, so you can—and should—change your business plan as your business evolves.

What to Include in Your Small Business Plan

As the U.S. Small Business Association notes, there is no right or wrong way to write a business plan. The key is to structure your plan to meet your business’s needs. Here’s a simple guide to help you write a small business plan (along with some essential business banking tips to keep in mind).

1. Executive Summary

What it is: A brief overview of your business, including your mission statement, the products or services you offer, and your business goals.

Why it matters: This section captures the essence of your business and is often the first thing potential investors or lenders will read. Keep it concise and compelling.

2. Business Description

What it is: A detailed description of your business, including its history, the market needs it will meet, and what sets it apart from competitors.

Why it matters: This section shows you have a clear understanding of your industry and your place within it.

3. Market Analysis

What it is: An analysis of your target market, including demographics, buying habits, and market trends.

Why it matters: Demonstrating knowledge of your market can help you craft strategies that resonate with your audience and help you stand out.

4. Organization and Management

What it is: A breakdown of your business’s organizational structure, including the roles of your team members.

Why it matters: This section shows that you have the right people in place to execute your business plan.

5. Product Line or Services

What it is: A detailed description of the products or services your business will offer.

Why it matters: Clearly defining what you’re selling helps investors and customers understand your value proposition.

6. Marketing and Sales Strategy

What it is: Your plan for attracting and retaining customers, including pricing, promotion, and distribution strategies.

W hy it matters: A strong marketing plan shows that you’re serious about reaching your target audience and generating revenue.

7. Funding Request

What it is: If you’re seeking financing, this section outlines how much money you need, what you’ll use it for, and how you’ll repay it.

Why it matters: Being clear about your financial needs and plans shows lenders that you’re responsible and prepared.

8. Financial Projections

What it is: Forecasts of your business’s future financial performance, including income statements, cash flow statements, and balance sheets.

Why it matters: This section shows potential lenders and investors that your business is financially viable.

9. Appendix

What it is: Additional information that supports your business plan, such as resumes, permits, and other legal documents.

Why it matters: The appendix provides credibility and additional context for your business plan.

Writing a small business plan might seem daunting but breaking it down into these sections makes it manageable. Remember, your business plan is a living document—update it regularly as your business grows and changes.

With a well-thought-out business plan and the right banking strategies in place, you’ll be better positioned to navigate the challenges of starting and growing your small business.

Small Business Banking Tips

• When seeking funding, consider opening both business checking and savings accounts to draw a clear line between your personal and business finances. This makes managing your finances easier and more professional.
• Use online business banking tools to monitor your cash flow regularly. Many financial institutions (including Maps) offer budgeting tools that can help you track expenses and income in real time, making it easier to stay on top of your financial projections.
• As your business evolves, your banking needs might change too. Regularly review your business bank account, credit options, and financial services to ensure they align with your current goals.

Want more small business strategies?

• Check out our article on how to minimize small business taxes (coming soon).
• Learn about the business banking tools Maps has to offer .
• Find out whether your  side hustle should become a small business .

Open an Account

I'm a maps member.

Login to digital banking and select open/apply from the menu.

I Want to Join

I live or work in the Willamette basin.

You are now leaving Maps Credit Union

Modal called incorrectly.

Give us a call at 855-536-7470 . Book a Sales Call

Call us 855-536-7470. Book a Sales Call

For Business Owners

Power your business with GorillaDesk and grow your revenue.

Review Generation

Turn customers into business advocates with online reviews.

Customer portal

Allow customers to view estimates and appointments and pay invoices.

Get an overview of your core metrics with the reporting dashboard.

API integration

Connect GorillaDesk to the tools you use with an open API integration.

Reach every customer with VoIP and SMS.

Improve business operations and keep customers happy.

Manage all your contacts with one tool.

Invoicing & billing

Automate your entire billing process in minutes.

Scheduling & dispatching

Add customers and book jobs faster.

Route optimization

Plan and dispatch optimized routes in seconds.

For Technicians

Your on-the-go solution to simplify workflows and impress customers.

Prepare for and complete jobs easily with the GorillaDesk mobile app.

Quotes & estimates

Send customized quotes and estimates.

Invoicing & payments

Send professional invoices and get paid faster.

GPS tracking

Cut your route planning time in half.

Tools and insights to manage your sales process end-to-end.

Smart views

Close more deals with customizable inbox filters.

Enhanced follow ups

Enhance customer communication with batched emails and VoIP.

Opportunity pipeline

Track and organize your leads across your sales stages.

Pipeline reporting

Gain visibility into how your sales stages are progressing.

GorillaDesk Pricing

Know exactly how much you'll pay

Why GorillaDesk?

Rated #1 in ease of use, service, & features

Book A Sales Call

Ask us anything during this 15-minute call

Pest & Wildlife

Pest control, wildlife control, mosquito control, termite inspections, landscaping, fertilization, residential cleaning, commercial cleaning, bin cleaning, window washing, pressure washing, maid service, contracting, inspections, pool service, fire safety, snow removal, gorilladesk demo video.

Watch it on-demand right now

Guides & tutorials

Become a GorillaDesk pro in no time

YouTube channel

Learn about our latest products and features

Help center

How to set up and use GorillaDesk

Read what our customers have to say

Book a call

Ask us anything with this 15-minute call

Chat with us

Your support team is ready to help

Digital Business Documents

150+ documents to close more business, faster

How to write a cleaning business plan, with example

GorillaDesk Staff

“If you fail to plan, you plan to fail.” – Benjamin Franklin

A house cleaning service business plan can help you get a loan. It’s also a roadmap to a successful cleaning company. But — 

There are seven key elements every business plan must have. It’s not hard to write one, but you’ll need to know the answers to some questions before you start.

See how to write a cleaning business plan below, along with tips, advice, and a sample cleaning business plan to get you off on the right foot.

What is a cleaning business plan?

A cleaning business plan is a document that shows why your business should exist, what it will do, how you’ll do it, and who you’ll do it for. It maps out your path to success, including financial projections, a market analysis, your services, and a description of your organizational structure.

Most banks will want to see a business plan before they’ll lend you money. Even if you don’t need a loan, a plan can guide you as you start and scale your business.

Pro Tip: If you’re just looking for the steps to create a successful cleaning company, one of the most important is to set your prices higher than you think. See our article on how to start a cleaning business for more.

The 7 parts of a cleaning business plan

Each cleaning service business plan has seven important parts. The best way to write your own plan is to read this article, then come back with a pen and notebook and jot down your best answers and to-do items. Writing the plan will be a lot easier if you’ve answered all the questions first.

1. Executive summary

Since you haven’t written your house cleaning business plan yet, you’ll skip this part for now. Then when you’ve finished writing the rest, you’ll come back and summarize your plan at the top.

• Your business name
• A very brief overview of your services
• Your mission and vision statements (see examples here and here )
• Why you’re writing the plan (for example, to get a loan or to increase your odds of success)

2. Company description

What is your company all about, and how will it be structured? Write about 100 words on:

• Your business structure ( LLC , corporation , sole proprietorship )
• The types of consumers you’ll serve
• A complete list of your service offerings (for example, cleaning homes and Airbnbs)
• Your business goals

3. Cleaning services you’ll offer

Re-list your service offerings, and this time, write a short description of each one. Include:

• Benefits to the customer of each service
• Why your services are better than the competition’s

4. Market analysis

This is where you show how much you understand the cleaning industry. Include:

• A list of your different types of customers (like property managers and homeowners)
• How many customers are in your area
• A detailed description of the other cleaning companies near you and their strengths and weaknesses

Pro Tip: Make it easier by introducing yourself to a few cleaning company owners and asking how-to questions. (You can find them by searching “cleaning business owner” on LinkedIn.)

5. Strategy

Describe your sales and marketing plan and how you’ll put it into action, including:

• Your operating hours and locations
• Your service area
• How many employees you’ll have, and where you’ll find them
• How you’ll find and connect with customers
• Your pricing
• Your costs, both fixed and per cleaning
• How the company will function (from getting a new customer to doing a cleaning and invoicing)

6. Leadership

Who’s in charge of your cleaning company, and what are they responsible for? Make:

• A list of your company’s leaders and job descriptions
• Names of the owners, what percent of the business they own, their background, and how much they’ll be involved
• Names and bios of any advisors or mentors who will help, including attorneys or other professionals

7. Financial plan and projections

You’ll most likely need to pay an accountant to help with creating financial projections. Create 3-year projections of:

• P&L statement
• Balance sheet
• Cash flow statement

You can see examples of all three projections below, at the bottom of the cleaning company business plan template below.

Pro Tip: Writer’s block? Tell ChatGPT the answers to the questions above, then ask it to write your plan up for you. Then read and adjust it to fit it to your business goals.

Example cleaning business plan

You can copy, paste, and edit this sample cleaning service business plan template to get started:

1) Executive Summary

Business Name: [Your Business Name]

Owner: [Your Name]

Location: [City, State]

Business Structure: Sole Proprietorship / LLC

Services Offered: Residential Cleaning, Deep Cleaning, Move-In/Move-Out Cleaning, Seasonal Cleaning

Mission Statement: Our mission is to provide high-quality, reliable, and affordable cleaning services that make our clients’ homes healthier and more comfortable.

2) Business Description

A) Company Overview:

[Your Business Name] is a residential cleaning service committed to offering top-tier cleaning solutions to homeowners. We specialize in maintaining a clean, organized, and hygienic living space that enhances the well-being of our clients. Our services cater to a variety of needs, from regular upkeep to deep cleaning sessions.

B) Target Market:

Our primary target market includes busy professionals, families, and elderly individuals who require assistance with maintaining their homes. Our services are also ideal for property managers and real estate agents in need of cleaning services for move-in/move-out or post-renovation scenarios.

C) Unique Selling Proposition (USP):

We stand out by offering personalized cleaning plans tailored to each client’s specific needs. Our commitment to using eco-friendly products and methods sets us apart, ensuring a safe environment for children, pets, and allergy-sensitive individuals.

3) Market Analysis

A) Industry Overview:

The residential cleaning industry is a growing market with increasing demand due to busy lifestyles, dual-income households, and an aging population. The shift towards eco-friendly cleaning solutions is also driving growth.

B) Competitor Analysis:

• Competitor A: Offers basic cleaning services at low prices but lacks personalized service.
• Competitor B: Focuses on high-end clients with premium pricing but limited availability.
• Competitor C: Uses eco-friendly products but charges extra for this service.

C) Market Trends:

• Increasing demand for green cleaning services.
• Growing preference for personalized and flexible cleaning schedules.
• Rising use of online booking platforms for convenience.

D) Target Customer:

• Demographics: Ages 25-65, middle to upper-middle income, homeowners, renters, and property managers.
• Geographic: Residential areas within [City/Region].
• Psychographics: Value convenience, cleanliness, and a healthy living environment.

4) Services Offered

• Standard Residential Cleaning: Regular cleaning services including dusting, vacuuming, mopping, and bathroom/kitchen cleaning.
• Deep Cleaning: Comprehensive cleaning, including areas not typically covered in standard cleaning, such as baseboards, inside appliances, and behind furniture.
• Move-In/Move-Out Cleaning: Specialized cleaning service for homes being prepared for new occupants or post-move-out.
• Seasonal Cleaning: Deep cleaning services tailored to specific seasonal needs, like spring cleaning or pre-holiday preparation.
• Customized Cleaning Plans: Tailored cleaning schedules and services based on individual client preferences.

5) Marketing Strategy

A) Branding:

Develop a professional brand image with a clean, modern logo, and a user-friendly website. Emphasize your commitment to eco-friendly products and personalized service.

B) Marketing Channels:

• Online Presence: Develop a website with online booking options, service descriptions, and testimonials. Use SEO strategies to increase visibility.
• Social Media: Engage potential clients on platforms like Facebook, Instagram, and LinkedIn with before-and-after photos, cleaning tips, and promotions.
• Local Advertising: Distribute flyers, post ads in local newspapers, and participate in community events.
• Referral Program: Offer discounts or free services for clients who refer new customers.

C) Pricing Strategy:

• Competitive Pricing: Set prices based on market research, offering competitive rates that reflect the quality and value of your services.
• Package Deals: Create cleaning packages for regular clients, offering discounted rates for long-term contracts.

6) Operations Plan

A) Location and Equipment:

• Location: Operate from a home office with a storage area for supplies and equipment.
• Equipment: Invest in high-quality cleaning tools, vacuum cleaners, mops, and eco-friendly cleaning products.

B) Staffing Plan:

• Initial Staffing: Start as a sole proprietor or with a small team. As the business grows, hire part-time cleaners or contract workers.
• Training: Provide thorough training in cleaning techniques, customer service, and safety protocols.

C) Operations Workflow:

• Client Consultation: Discuss client needs, schedule, and pricing.
• Service Delivery: Perform the cleaning service based on the agreed plan.
• Quality Control: Conduct follow-up checks to ensure client satisfaction.
• Billing and Payment: Use an invoicing system for easy payment processing.

7) Financial Plan

A) Startup Costs:

• Initial Equipment: $2,000
• Supplies (3 months): $500
• Marketing Materials: $1,000
• Website Development: $1,500
• Legal and Licensing Fees: $500
• Total: $5,500

B) Revenue Projections:

• Year 1: $50,000
• Year 2: $75,000
• Year 3: $100,000

C) Break-Even Analysis:

• Monthly Fixed Costs: $2,000
• Variable Costs per Job: $50
• Average Revenue per Job: $150
• Break-Even Point: 14 jobs per month

D)) Funding Requirements:

Seeking $5,500 in startup funding, which will be used to cover initial costs and establish the business.

• Legal Documents: Business license, insurance, contracts.
• Sample Cleaning Checklist: Detailed checklist for standard and deep cleaning services.
• Client Testimonials: Positive reviews from early clients to build credibility.

This house cleaning business plan template outlines the key steps and strategies for launching and growing [Your Business Name], positioning it as a trusted and reliable cleaning service provider in [City/Region]. With a focus on quality, customer satisfaction, and eco-friendly practices, we aim to build a loyal client base and achieve sustainable growth.

Once you’ve used the cleaning business plan template above to start your company, it’s time to grow it fast. Start by breaking up with bad customers. See our article on how to grow a cleaning business for more tips.

Grow your company with cleaning business software

To grow, you need an efficient system to schedule cleanings, plan your routes so you don’t spend all your time driving from place to place, and create fast quotes and invoices. So — 

Use a cleaning business CRM like GorillaDesk to handle it all for you. GorillaDesk is a full-featured field service software tool to trim your workload, tame your schedule, and handle your invoicing.

GorillaDesk is the highest-rated cleaning company software on top review sites like Capterra for good reason. Our exemplary customer service chats with you in three minutes on average, and our interface is legendary for its ease of use and full-featured power. Call for a free demo today.

★★★★★ “Man am I so glad I went with GorillaDesk. Can’t wait to see what this year holds for our company after seeing what the program did for us last year.” -Tawndra F., Business Owner

Try GorillaDesk Now

Other posts to check out

Make the move from paper to digital: A step-by-step guide for field service pros

If your field service business is still doing business on paper, it’s time to make a change. Here’s how to find success with a move to digital.

Pest control marketing: Let’s make that phone ring

With so many other local pest control companies making competition tight, keeping that phone ringing with new customers may not feel as easy as you thought. To keep your pest control business growing takes marketing know-how. Here are our best tips.

How to get more positive customer feedback

Customers trust online reviews just as much as word of mouth from friends and family. The truth is: Online reviews can make or break your local services business. Here’s how to build that glowing reputation your service deserves.

A step-by-step guide to writing a pest control business plan

Learn how to create a pest control business plan that boosts profitability, secures funding, and sets your company up for long-term success and growth.

How To Start A Pool Service Business

If you are thinking about starting a pool service company, and need a one-stop resource to get your questions answered, you are in the right place.

How to craft pest control ads that convert (+10 examples)

Learn how to create paper and digital pest control ads that build trust, attract customers, and grow your business, and discover 10 successful ad examples.

Transform your business

Try it free for 14 days. No credit card required. Instant setup.

We will be customers for life

“I can not say enough good things about GorillaDesk it saves us so much time and money. The customer service is the best. I would recommend GorillaDesk to anyone no matter what industry. I trained my employee in 5 minutes on how to use it. We will be customers for life.”

Ryan Sullivan

Business Owner

Ready to Get Started?

Get all our amazing features and top-rated support, with no credit card required.

Pest Control Pool Service Lawn Care And Many More...

Customer Portal Routing Scheduling Invoicing Review Engine Reporting And More....

Knowledge Base Customer Reviews Customer Success Stories GorillaDesk Blog Small Business Guides Free Tools & Templates Digital Document Library

Get In Touch

(855) 536-7470 Watch a Demo Chat with Support Book a Sales Call Become an Affiliate API Developer Docs

Get it on the App Store

Get it on Google Play

540 Spiritual Candle Business Name Ideas to Inspire You

Starting a spiritual candle business requires a memorable and inspiring name. The right name can attract customers and convey the essence of your brand.

Here are 540 unique ideas to spark your imagination and help you find the perfect name for your candle business.

Creative Spiritual Candle Business Name Ideas

Finding the perfect name for your spiritual candle business can spark creativity and set the right tone for your brand. Here are 30 inspiring name ideas:

• Light of Spirit
• Whispers of Wax
• Enchanting Emotions
• Mystic Glow Candles
• Beyond the Flame
• Celestial Scents
• Serene Lights
• Wickedly Spiritual
• Divine Light Candles
• Tranquil Flames
• Inner Peace Candles
• Radiant Heart Candles
• Ethereal Essence
• Harmony in Wax
• Awakened Aromas
• Transcendental Tapers
• Shimmering Spirit
• Soulful Flames
• Spirit of the Light
• Blissful Light Candles
• Mindful Melts
• Divinity Candles
• Celestial Candlelight
• Glow of Gratitude
• Seraphic Scents
• Purely Spiritual
• Twilight Tranquility
• Awakening Aroma
• Celestial Wax Works
• Spirit Scent Sanctuary
• Illuminated Intentions

Cool Spiritual Candle Business Names

Choosing a cool name can attract customers and convey the vibe of your spiritual candle brand. Here are 30 name ideas that exude a trendy and modern feel:

• Chill Flame Candles
• Vibe Light Candles
• Moonlit Aura
• Cosmic Candles
• Enlightened Ember
• Harmony Vibes
• Soul Sparks
• Spiritual Infusion
• Radiant Vortex
• Spark of Serenity
• Electric Elegance
• Neon Light Candles
• Chakra Glow
• Whimsy Wicks
• Inner Light Project
• Celestial Beats
• Essence of Chill
• Lunar Lux Candles
• Wave of Calm
• Eco Mystique
• Flame Fusion
• Prism Light Candles
• Spirit Pop Candles
• Ember Essence
• Frequency Flames
• Funky Flame
• Artful Aroma
• Vortex of Light
• Enigma Candleworks
• Radical Radiance

Funny Spiritual Candle Business Name Ideas

A touch of humor can make your spiritual candle business stand out and bring a smile to your customers. Here are 30 amusing name ideas that blend fun with spirituality:

• Wick It Good
• Scentual Healing
• Get Lit Candles
• Candle in the Wind
• Flame On, Dude!
• Zen and the Art of Candle Making
• Wick Happens
• Laughter is the Best Scent
• Namaste Lit
• Serenity Now, Candles Later
• Wicked Nice Candles
• Scent of Humor
• Candle-icious Vibes
• Feel Good Flame
• Burn Baby Burn
• Good Vibes and Wicks
• Hocus Pocus Candles
• Holy Smoke Candles
• Wick it Like Beckham
• Flame with a Twist
• Shenanigans in Wax
• Funny Flame Factory
• Candles of the Round Table
• Giggling Glow
• Candle Therapy
• Scent of Rebellion
• Wickedly Delightful
• Is It Burning Here?
• High Spirits Candles
• Light My Fire, Please
• Mirthful Melts

Unique Spiritual Candle Business Names

Creating a unique name can help your spiritual candle business stand out in a crowded market. Here are 30 distinctive name ideas that reflect originality and creativity:

• Elemental Essence
• Alchemy of Light
• Illuminated Soul
• Celestial Reflections
• Awakened Moments
• Glimmer of Enlightenment
• Sacred Flame Studio
• Veil of Light
• Radiance Realms
• Uncharted Scents
• Quantum Glow
• Aura of Aromas
• Enigma Lights
• Timeless Echo Candles
• Charmed Candlelight
• Vibrant Visions
• Spiritual Spectrum
• Harmony within Flame
• Unique Light Collective
• Divine Essence Candles
• Wandering Soul Candles
• Flame of Discovery
• Beyond Boundaries Candles
• Imaginary Glow
• Transcendent Tapers
• Fables in Wax
• Quirky Light Sanctuary
• Soul Script Candles
• Alchemy of Scents
• Innovative Illumination
• Destiny Candles

Cute Spiritual Candle Business Name Ideas

A cute name can create a warm and inviting atmosphere for your spiritual candle business. Here are 30 adorable name ideas that capture charm and spirituality:

• Little Light Wonders
• Pixie Glow Candles
• Whimsical Wicks
• Sunshine Scented Candles
• Sweet Serenity Candles
• Blissful Buds
• Snuggle Flame
• Cuddle Candle Haven
• Moonbeam Melts
• Happy Heart Candles
• Dreamy Glow
• Petal and Flame
• Butterfly Light Candles
• Fuzzy Flame
• Cuddle Glow Candles
• Cheery Candlelight
• Daisy Dream Candles
• Radiant Rainbows
• Sprightly Scents
• Happy Thoughts Candles
• Gentle Glow Studio
• Charming Essence
• Fluttering Flames
• Joyful Light
• Puffy Cloud Candles
• Sunshine & Spirits
• Little Joy Flames
• Delightful Essence
• Tiny Tranquility
• Bright Ideas Candles
• Charming Lightworks

Clever Spiritual Candle Business Names

A clever name can intrigue customers and reflect the thoughtful nature of your spiritual candle offerings. Here are 30 clever name ideas that play with words and concepts:

• Wax On, Wax Off
• Wick-ed Wonders
• Bright Ideas
• Aroma Therapy Sessions
• Wax Poetic Candles
• Candle-icious Creations
• Wick-edly Good Scents
• Flame Tamer
• The Enlightened Wick
• Wicks to Wisdom
• The Bright Side
• Letters of Light
• Light My Path
• Wick-ed Dreams
• Waxy Wonders
• Soulfully Scented
• Illuminating Thoughts
• Glow Your Own Way
• Candle Concoctions
• Wick and Wise
• Scent-sational Spirits
• Flame and Fortune
• Wick-nificent Scents
• Candle Craft Chronicles
• Brilliant Burners
• Aglow with Inspiration
• Wick-tastic Wonders
• Twist of Light
• Bright Ideas in Wax
• Wicks of Wonder

Short Spiritual Candle Business Name Ideas

Choosing a short name can make your spiritual candle business memorable and easy to recall. Here are 30 succinct name ideas that pack a punch:

• Spirit Beam
• Bright Wicks
• Light Heart
• Shine Bright
• Essence Light
• Ethereal Glow
• Warmth Nest
• Serene Light
• Wick Future

Catchy Spiritual Candle Business Names

A catchy name can draw attention and make your spiritual candle business unforgettable. Here are 30 catchy name ideas that resonate with creativity and allure:

• Wickie Wonders
• Glow Getters
• Candle Craze
• Spirit Glow
• Mindful Light
• Shimmer & Spirit
• Flame of Inspiration
• Brighter Days Candles
• Candle Oasis
• Spark & Spirit
• Glow Up Candles
• Radiant Rituals
• Peace Light
• Luminous Dreams
• Enchanting Light
• Halo of Light
• Flame & Serenity
• Candle Harmony
• Wickedly Warm
• Wick-tacular Light
• Whispering Flames
• Soulful Spark
• Dreamy Glow Candles
• Illuminated Journey
• Essence of Light
• Candle Magic
• Serenity Sparks
• Glow With The Flow
• Tranquil Wicks
• Wick It Right

Scented Spiritual Candle Name Ideas

Choosing a name that highlights the scents of your candles can attract customers seeking specific fragrances for their spiritual practices. Here are 30 name ideas that emphasize the aromatic qualities of your spiritual candles:

• Essence of Lavender
• Sweet Sage Scents
• Harmony in Citrus
• Earthy Amber Glow
• Serene Sandalwood
• Tranquil Tea Tree
• Jasmine Joy
• Peaceful Patchouli
• Healing Hibiscus
• Zen Garden Bloom
• Enchanted Eucalyptus
• Mystic Mint Candle
• Calm Chamomile
• Blissful Bergamot
• Radiant Rose
• Fruity Spirit
• Wildflower Whispers
• Forest Serenity
• Coconut Dreams
• Grapefruit Glow
• Spicy Cinnamon Bliss
• Breezy Ocean Mist
• Moonlit Vanilla
• Ethereal Elderflower
• Sunkissed Orange
• Floral Fantasy
• Lemongrass Light
• Amber Aroma
• Botanical Bliss

Healing Spiritual Candle Names

Choosing a name that reflects the healing properties of your candles can resonate with customers looking for relaxation and wellness. Here are 30 names that embody the spirit of healing:

• Healing Glow
• Serenity Flame
• Revive & Refresh
• Calm Spirit Candles
• Rejuvenation Light
• Wholeness Wicks
• Tranquil Touch
• Harmonious Essence
• Restorative Radiance
• Healing Light Sanctuary
• Wick of Wellness
• Balance & Bliss
• Rebalance Flame
• Calming Aromas
• Nurturing Light
• Healing Heart Candles
• Mindful Moments
• Heal the Spirit
• Comforting Glow
• Tranquility Wicks
• Uplifted Spirits
• Harmony Light
• Renewed Soul
• Peaceful Essence
• Therapeutic Glow
• Energy Flow Candles
• Restful Retreat
• Energize Light
• Comfort Flame
• Renewal Candlelight

Aromatherapy Spiritual Candle Name Ideas

Names that evoke the soothing and restorative qualities of aromatherapy can attract customers interested in enhancing their well-being. Here are 30 name ideas that highlight the benefits of aromatic candles:

• Essence of Calm
• Aroma Bliss
• Serene Scents
• Tranquil Aromas
• Soothe and Scent
• Relaxation Radiance
• Mindful Melodies
• Peaceful Harmony
• Healing Infusions
• Serenity Scents
• Calming Clouds
• Uplifting Aromas
• Scented Balance
• Wholesome Vibes
• Blissful Brews
• Fragrant Sanctuary
• Deep Relaxation
• Essential Aura
• Breathe Easy Candles
• Floral Dreams
• Citrus Serenity
• Tranquility Aromatherapy
• Radiant Relaxation
• Whispering Scents
• Grounding Glow
• Scented Stillness
• Invigorate and Inspire
• Harmonic Blend
• Reviving Aromas
• Lotus Light

Meditation Spiritual Candle Names

Names that reflect the calming and centering qualities of meditation can attract those looking to enhance their practice. Here are 30 name ideas suitable for candles designed to support mindfulness and meditation:

• Calm Center
• Tranquil Mind
• Serenity Space
• Peaceful Presence
• Aura of Calm
• Stillness Candles
• Meditative Glow
• Inner Journey
• Harmony of Light
• Breath & Balance
• Serene Sanctuary
• Whispers of Peace
• Quiet Reflection
• Inner Peace Light
• Focused Flame
• Mindful Glow
• Radiance of Stillness
• Chakra Calm
• Centering Light
• Flowing Energy
• Peaceful Pathways
• Mindful Essence
• Spiritual Stillness
• Quietude Candles
• Zenful Glow
• Balance & Breathe
• Natural Harmony
• Soft Light Meditation
• Divine Clarity

Chakra Spiritual Candle Name Ideas

Names that resonate with the chakra system can help customers connect their spiritual journey with your candles. Here are 30 name ideas that reflect the essence of each chakra:

• Root Chakra Glow
• Sacral Serenity
• Solar Plexus Light
• Heart Chakra Harmony
• Throat Chakra Whisper
• Third Eye Illumination
• Crown Chakra Radiance
• Balanced Chakra Candles
• Vibrant Energy
• Grounding Flame
• Creative Flow Candle
• Empowerment Light
• Open Heart Flame
• Expression Essence
• Intuitive Insights
• Spiritual Connection
• Chakra Harmony Lights
• Aligned Energy Candles
• Chakra Bliss
• Mindful Balance
• Healing Vortex
• Chakra Whispering Flames
• Purifying Aura
• Vibrational Glow
• Synergy of Chakras
• Radiant Chakras
• Universal Energy Flame
• Chakra Reflections
• Purple Flame of Wisdom

Eco-friendly Spiritual Candle Names

Choosing a name that emphasizes eco-friendliness can attract environmentally conscious customers to your spiritual candle business. Here are 30 name ideas that highlight sustainability and natural ingredients:

• Eco Soul Candles
• Earth Spirit Lights
• Green Glow Candles
• Sustainable Serenity
• Pure Earth Candles
• Nature’s Light
• Eco Bliss Candles
• Organic Essence
• Conscious Candlelight
• Renewable Radiance
• Mindful Ember
• EcoKind Candles
• Plant-Based Flames
• Earthy Glow
• Harmonious Nature
• Wholesome Wicks
• Eco-Friendly Flickers
• Soulful Sustainability
• Gentle Light
• Earth Love Candles
• Balanced Eco-Candles
• Nurtured Nature Lights
• Renewal Wicks
• EcoWick Serenity
• Organic Vibes
• Candles for the Earth
• EcoChic Candles
• Nature Spirit Glow
• Green Serenity Candles
• Earth-Friendly Essence

Luxury Spiritual Candle Name Ideas

A luxury name can convey elegance and exclusivity, appealing to customers seeking high-end spiritual candles. Here are 30 name ideas that evoke a sense of luxury and sophistication:

• Opulent Glow
• Divine Luxe Candles
• Golden Aura
• Celestial Elegance
• Lavish Light
• Enchanted Essence
• Radiant Royale
• Serenity Luxe
• Majestic Flame
• Regal Harmony
• Gilded Spirit
• Prestige Candles
• Exquisite Glow
• Chic Serenity
• Elegant Essence
• Timeless Light
• Refined Aroma
• Vivid Indulgence
• Lustrous Wicks
• Ornate Light
• Silken Flame
• Seraphic Luxe
• Lavender Luxe
• Artisan Elegance
• Luxury Harmony
• Heavenly Illumination
• Opal Essence
• Prestigious Glow
• Majestic Moments
• Golden Flicker
• Haute Aroma

Handmade Spiritual Candle Names

A name that emphasizes the handmade quality can attract customers appreciating craftsmanship and authenticity. Here are 30 name ideas that highlight the unique nature of handmade spiritual candles:

• Artisan Glow
• Handcrafted Harmony
• Crafted Light
• Spiritual Touch Candles
• Wickedly Handmade
• Warm Embrace Candles
• Unique Essence
• Hand Pour Bliss
• Custom Glow
• Genuine Glow
• Warm Wishes Candles
• Handmade Haven
• Touched by Light
• Crafted Serenity
• Wickd Handcrafted
• Personalized Flame
• Kindred Spirit Candles
• Artful Aromas
• Delightfully Handmade
• Crafted Soul Candles
• Handmade Heartlight
• Conscious Creation Candles
• One-of-a-Kind Glow
• Dreamy Hand-poured Candles
• Authentic Spirit Lights
• Homemade Harmony
• Heartfelt Flames
• Handcrafted Essence
• Inspired by Nature
• Curated Calm

Soy Wax Spiritual Candle Name Ideas

Naming your candles to highlight the use of soy wax can attract eco-conscious consumers looking for sustainable options. Here are 30 name ideas that celebrate the benefits of soy wax in your spiritual candles:

• Pure Soy Serenity
• Eco Glow Candles
• Natural Soy Light
• Harmony in Soy
• Gentle Soy Scents
• Wholesome Soy Glow
• Earthy Essence
• Soy Spirit Candles
• Tranquil Soy Flicker
• Wholesome Wax Candles
• Mindful Soy Melts
• Eco-Friendly Soy Bliss
• Homemade Soy Light
• The Soy Spirit
• Embrace of Soy
• Soulful Soy Scents
• Serenity Soy Light
• Soy Essence Candles
• Midnight Soy Glow
• Soy Infusion
• Luminous Soy
• Pure & Simple Soy
• Tranquil Soy Essence
• Natural Light Soy
• Elegant Soy Flame
• Celestial Soy
• Green Soy Glow
• Timeless Soy Spirit
• Balanced Soy Flicker
• Whispering Soy Light

Crystal-infused Spiritual Candle Names

Highlighting the use of crystals in your candles can attract customers interested in holistic healing and spiritual energy. Here are 30 name ideas that reflect the unique qualities of crystal-infused spiritual candles:

• Healing Crystal Glow
• Gemstone Serenity
• Crystal Light Essence
• Radiant Quartz Candles
• Amethyst Aura
• Bright Citrine Flame
• Rose Quartz Radiance
• Tranquil Gem Candles
• Spiritual Gem Glow
• Enchanting Crystal Light
• Crystal Harmony
• Illuminated Gemstones
• Sapphire Serenity
• Healing Light Crystals
• Crystal Essence Candles
• Calm Obsidian Light
• Spiritual Stone Flame
• Wickedly Crystalline
• Celestial Crystals
• Shimmering Crystal Glow
• Amulet Light Candles
• Crystal Bliss Candles
• Aura Infusion
• Soothing Crystal Flame
• Energy Healing Candles
• Prismatic Light
• Gem Essence
• Crystal Whisperers
• Illuminated Intention
• Chakra Crystal Lights
• Crystal Manifestation

Key Tips for Naming Your Spiritual Candle Business

When choosing a name for your spiritual candle business, there are several factors to keep in mind to ensure it makes a strong impression.

Reflect Your Brand’s Essence

The name should capture the vibe and values of your brand. Think about the feelings and images you want to project. A name that reflects your brand’s essence will attract the right customers.

Keep It Simple

A simple name is easy to remember and pronounce. Avoid complicated words that might confuse people. Simple names stick in people’s minds better.

Consider Your Target Audience

Think about who you want to buy your candles. A name that appeals to your desired customers will draw them in. Make sure it resonates with their tastes and preferences.

Check for Domain Availability

Check if the name you like has an available domain. This makes it easier for customers to find you online.

A unique name helps you stand out from competitors. Avoid choosing names that are too similar to other brands. A unique name sets you apart and shows originality.

Test the Name

Before making a final decision, try saying the name out loud. Share it with friends or potential customers for feedback. This will help you see how people respond to it.

Think About Future Growth

Choose a name that can grow with your business. Avoid names that limit you to a specific type of candle. A flexible name gives you room to expand your product line.

Check Legalities

Make sure the name isn’t already trademarked by another business. Do a thorough search to avoid legal issues. This ensures you can use the name without any problems.

Final Thoughts

Choosing a great name for your spiritual candle business can set you apart from the competition. Whether you want something creative, funny, or luxurious, there’s a name idea out there for you. Use these suggestions to find a name that resonates with your brand and customers.

CMO of Rontar. I’m interested in entrepreneurship, sales and marketing. As part of my day-to-day routine I do everything from creating marketing strategy to starting advertising campaigns. Sometimes I write for our marketing blog. When not at work, I do sports, lead a healthy lifestyle and keep up on everything that is connected with this.

Similar Posts

540 Herbalist Name Ideas You’ll Love

540 Dog Walking Business Name Ideas to Get You Started

540 Handmade Jewelry Business Name Ideas That Shine

540 Maintenance Company Name Ideas for Reliable Service

540 Retreat Name Ideas You Will Love

540 Cup Business Name Ideas That Sell

• Get Started

Home >> #realtalk Blog >> Manage a business >> How to Start a Busin…

How to Start a Business in Missouri

By Homebase Team

Starting a business in Missouri can seem overwhelming, but breaking it down into manageable steps makes the process easier. Whether you’re launching a small retail shop or a tech startup, knowing what’s required helps you stay organized and compliant. You might feel a bit lost with all the legalities and paperwork, but don’t worry — we’ve got you covered.

You need to cover several bases, from creating a business plan to securing funding. Each step plays a role in setting up your business for success.

Here’s a detailed look at what you need to get started.

What is Required to Start a Business in Missouri?

Starting a business can feel like a maze of paperwork and decisions. But once you break it down, it’s simpler than it seems. Let’s dive into some essential steps.

Business Plan and Market Research

First, develop a solid business plan. This document outlines your business goals, target market, and financial projections. Conduct market research to understand your competition and customer needs. A well-researched plan helps you make informed decisions and attract investors. For a comprehensive roadmap, check out these steps to start a small business .

Choose a Business Entity Type

Next, decide on the type of business entity. Options include sole proprietorship, partnership, limited liability company (LLC), and corporation. Each has its own legal and tax implications. Choose the one that best fits your business needs and offers the right level of personal liability protection. If you’re looking to open a retail store, here’s a guide on how to start a retail business .

Register the Business with the State

Once you’ve chosen your business entity, register it with the Missouri Secretary of State. This step makes your business official and allows you to operate legally. You’ll need to file the appropriate forms and pay any required fees. For sole proprietorships and partnerships, you may need to file a fictitious name registration if you’re using a business name other than your own.

Obtain Necessary Licenses and Permits

Depending on your business type, you may need various licenses and permits. General business licenses, professional licenses, and sales tax permits are common requirements. Check with local and state authorities to ensure you have all the necessary documentation to operate legally. Make sure to cover all business licensing requirements .

Secure Funding and Set Up Finances

Finally, secure the funding you need to start and run your business. Options include personal savings, loans, and investments from friends and family. Set up a business bank account to keep your finances organized. You may also need to apply for an Employer Identification Number (EIN) from the IRS for tax purposes. For essential financial advice, check out these finance tips for new businesses .

What are the Different Business Entities in Missouri?

Choosing the right business entity is a key decision that impacts your liability, taxes, and control over the business. Let’s break down your options so you can make an informed choice.

Sole Proprietorship

A sole proprietorship is the simplest form of business entity. You own and operate the business yourself. This type of entity is easy to set up and gives you complete control over business decisions.

Advantages:

• Easy and inexpensive to establish
• Full control over business operations
• Simplified tax filing, as business income is reported on your personal tax return

Disadvantages:

• Unlimited personal liability for business debts and obligations
• Difficulty raising capital
• Business continuity depends on the owner

Partnership

A partnership involves two or more people who agree to share the profits and losses of a business. Partnerships can be general or limited, with varying degrees of liability and involvement.

• Easy to establish with a partnership agreement
• Shared financial commitment and resources
• Combined skills and expertise of partners
• Unlimited personal liability for general partners
• Potential for conflicts between partners
• Shared profits

Limited Liability Company (LLC)

An LLC combines the benefits of a corporation and a partnership. It offers liability protection to its owners (members) while allowing profits to pass through to their personal tax returns.

• Limited personal liability for business debts
• Flexible management structure
• Pass-through taxation, avoiding double taxation
• More complex and costly to establish than sole proprietorships and partnerships
• Varying state regulations
• Potential self-employment taxes on profits

Corporation

A corporation is a separate legal entity owned by shareholders. It can be more complex and expensive to set up but offers significant advantages in terms of liability protection and capital raising.

• Limited liability for shareholders
• Easier to raise capital through the sale of stock
• Perpetual existence, independent of owners
• More complex and costly to establish and maintain
• Double taxation on profits (corporate and personal levels)
• Increased regulatory requirements and formalities

TIP: Implement measures to prevent time theft and improve productivity.

How Do I Register My Business in Missouri?

Registering your business is a crucial step that makes everything official. It might seem daunting, but with the right information, it’s totally manageable.

Register Business Name

First, choose a unique name for your business. Check the availability of your desired name through the Missouri Secretary of State’s online portal. If the name is available, you can reserve it for 60 days by filing a Name Reservation form. This step ensures no other business in Missouri uses your chosen name.

File Articles of Incorporation or Organization

Next, file the necessary formation documents with the Missouri Secretary of State. If you’re forming a corporation, file the Articles of Incorporation. For an LLC, file the Articles of Organization. These documents include essential details about your business, such as its name, address, and the names of the owners or directors. You can file these documents online or by mail. The filing fee for Articles of Incorporation starts at $50 for the first $30,000 of authorized shares, with an additional $5 for each additional $10,000. The fee for Articles of Organization is $50 if filed online and $105 if filed by mail.

Obtain an EIN

An Employer Identification Number (EIN) is a unique identifier for your business, similar to a Social Security number for individuals. You need an EIN for tax purposes, hiring employees, and opening a business bank account. Apply for an EIN through the IRS website. The application process is straightforward and free.

Additional Registration Requirements

Depending on your business type and location, you may have additional registration requirements. For example, if you’re operating under a name different from your legal name, file a Fictitious Name Registration (DBA) with the Missouri Secretary of State. This registration costs $7 and must be renewed every five years.

Fees and Filing Methods

Missouri offers various methods for filing your business registration documents. You can file online through the Secretary of State’s website, which is the fastest and most convenient option. Alternatively, you can mail your documents to the Secretary of State’s office. Keep in mind that filing fees vary depending on the type of business entity and the method of filing. Online filings are generally cheaper and processed more quickly than mail filings.

Onboard employees, track their time, and pay them — all in one place.

What Licenses and Permits are Required in Missouri?

Obtaining the right licenses and permits can feel like navigating a bureaucratic maze, but it’s essential for legal compliance and smooth operations.

General Business Operating License

Most businesses in Missouri need a general business operating license. This license allows you to legally conduct business activities within the state. Check with your city or county clerk’s office to determine the specific requirements and fees for your location.

Professional and Occupational Licenses

Certain professions and occupations require specialized licenses. If you’re in a regulated industry, such as healthcare, real estate, or construction, you must obtain the appropriate professional or occupational license. Contact the relevant state board or agency to apply for and maintain these licenses.

Sales Tax Permit

If your business sells tangible goods or taxable services, you need a sales tax permit. This permit allows you to collect sales tax from customers and remit it to the Missouri Department of Revenue. Apply for the sales tax permit online through the Department of Revenue’s website. Ensure you keep accurate records of all sales and tax collected.

Local Permits and Zoning Requirements

Local governments may have additional permits and zoning requirements. These can include health permits, signage permits, and building permits. Check with your local city or county planning department to understand the specific permits needed for your business location. Ensure your business complies with zoning laws, which dictate where certain types of businesses can operate within the community.

What are the Tax Requirements for Missouri Businesses?

Taxes can be a headache, but understanding your obligations helps you stay compliant and avoid penalties. Let’s break down the key tax requirements.

Missouri imposes a corporate income tax on businesses operating within the state. The current rate stands at 4%. If you operate as a sole proprietorship or partnership, report business income on your personal tax return. LLCs can choose to be taxed as either a corporation or a pass-through entity, where income passes through to the owners’ personal tax returns. Ensure you keep accurate records of all income and expenses to simplify tax filing.

Sales and Use Tax

If you sell tangible goods or taxable services, you must collect sales tax from customers. The state sales tax rate is 4.225%, but local jurisdictions may add additional taxes. Register for a sales tax permit through the Missouri Department of Revenue. File sales tax returns regularly, usually monthly or quarterly, depending on your sales volume. Use tax applies to out-of-state purchases used within Missouri if sales tax wasn’t collected at the time of purchase.

Employer Taxes

If you have employees, you’re responsible for several employer taxes. These include federal and state payroll taxes, unemployment insurance tax, and workers’ compensation insurance. Register with the Missouri Department of Revenue and the Missouri Division of Employment Security. Withhold federal and state income taxes from employee wages and remit them to the appropriate agencies. Also, pay the employer portion of Social Security and Medicare taxes.

Tax Registration and Filing Procedures

Register your business with the Missouri Department of Revenue to obtain the necessary tax identification numbers. This includes registering for sales tax, withholding tax, and unemployment insurance tax. File tax returns electronically through the Department of Revenue’s online portal. Keep detailed records of all transactions, payroll, and tax payments to ensure accurate and timely filings. Failure to comply with tax requirements can result in penalties and interest charges, so stay organized and consult a tax professional if needed. Consider using automated tools to avoid business burnout .

How Can I Fund My Missouri Business?

Securing funding is often the biggest hurdle for new business owners. But don’t fret, there are several options to explore.

Personal Savings and Assets

Using personal savings is one of the most straightforward ways to fund your business. This method allows you to maintain full control without taking on debt. Evaluate your financial situation and determine how much you can invest without jeopardizing your personal financial stability. Liquidating assets such as stocks, bonds, or real estate can also provide additional capital.

Friends and Family Investments

Seeking investments from friends and family can be a viable option. These individuals may be more willing to invest in your business based on their personal relationship with you. Clearly outline the terms of the investment to avoid misunderstandings. Consider drafting a formal agreement to ensure everyone is on the same page regarding repayment and equity stakes.

Business Loans and Lines of Credit

Banks and credit unions offer business loans and lines of credit to help you finance your operations. Prepare a detailed business plan and financial projections to present to lenders. This documentation demonstrates your ability to repay the loan. Business loans provide a lump sum of money, while lines of credit offer flexible access to funds as needed. Compare interest rates and terms to find the best option for your needs.

Grants and Government Programs

Various grants and government programs are available to support small businesses in Missouri. These funds often do not require repayment, making them an attractive option. Research federal, state, and local grant opportunities that align with your business type and industry. Programs such as the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) offer grants for businesses engaged in research and development.

Venture Capital and Angel Investors

Venture capitalists and angel investors provide funding in exchange for equity in your business. These investors look for high-growth potential and a strong return on investment. Prepare a compelling pitch that highlights your business model, market opportunity, and management team. Be prepared to give up a portion of ownership and possibly some control over business decisions. This option is suitable for businesses with significant growth potential and scalability. Foster an employee-first culture to attract and retain top talent.

5 Tips for Writing a Strong Business Plan

A strong business plan is your roadmap to success. It not only guides your operations but also attracts investors. Here are some tips to make yours stand out.

Define Your Business Model and Strategy

Start by clearly defining what your business does and how it will make money. Outline your products or services, pricing model, and sales strategy. Detail how you plan to attract and retain customers. This section should give a clear picture of your business operations and goals.

Research and Analyze Your Target Market

Understand who your customers are and what they need. Conduct surveys, focus groups, and market analysis to gather data. Identify your target demographic, their purchasing behavior, and preferences. Use this information to tailor your products or services to meet their needs effectively. Learn how to set business goals to maintain focus and achieve milestones.

Develop Realistic Financial Projections

Create detailed financial projections that include income statements, cash flow statements, and balance sheets. Estimate your startup costs, operating expenses, and revenue streams. Be realistic about your financial goals and consider different scenarios. This will help you plan for profitability and secure funding.

Highlight Your Team’s Expertise

Showcase the skills and experience of your team members. Include brief bios that highlight their relevant experience and qualifications. This builds credibility and reassures investors that your team can execute the business plan successfully.

Get Feedback and Revise

Share your business plan with trusted advisors, mentors, and potential investors. Gather their feedback and make necessary revisions. A well-polished plan reflects thorough preparation and increases your chances of success. Regularly set SMART goals to keep your business on track.

What are the Best Cities in Missouri to Start a Business?

Choosing the right city for your business can impact your success. Missouri offers several cities that provide a supportive environment for entrepreneurs. Here’s what you should consider and an overview of the top cities to help you decide.

Factors to Consider When Choosing a Location

When selecting a city, think about the local economy, cost of living, and access to resources. A strong local economy can mean more customers and opportunities. The cost of living affects both your business expenses and your employees’ quality of life. Access to resources like funding, mentorship, and networking events can also play a big role in your business growth.

Overview of Top Cities for Entrepreneurs

Kansas City : Known for its vibrant startup scene, Kansas City offers a mix of affordability and opportunity. The city has a growing tech sector and a supportive community for small businesses. With various coworking spaces and incubators, Kansas City provides a fertile ground for innovation.

St. Louis : St. Louis boasts a diverse economy with strengths in healthcare, biotechnology, and manufacturing. The city offers numerous resources for entrepreneurs, including accelerators and funding programs. Its central location and transportation infrastructure make it an attractive hub for logistics and distribution businesses.

Springfield : Springfield offers a lower cost of living and a strong sense of community. The city has a growing number of small businesses and provides support through local chambers of commerce and business development programs. Springfield’s quality of life and affordable real estate make it a great option for new businesses.

Columbia : Home to the University of Missouri, Columbia benefits from a young, educated workforce. The city has a thriving arts and culture scene, which attracts creative entrepreneurs. Columbia also offers various resources for startups, including mentorship programs and networking events.

Local Resources and Support for Small Businesses

Kansas City : The Kansas City Startup Foundation and Digital Sandbox KC offer funding and support for startups. The city also hosts events like 1 Million Cups, where entrepreneurs can present their ideas and get feedback.

St. Louis : Cortex Innovation Community and T-REX provide coworking spaces and resources for tech startups. Arch Grants offers equity-free grants to early-stage businesses, helping them grow without giving up ownership.

Springfield : The Springfield Area Chamber of Commerce offers networking events, business resources, and advocacy. The eFactory provides coworking space, business consulting, and access to funding opportunities.

Columbia : REDI (Regional Economic Development Inc.) supports local businesses with resources and mentorship. The Missouri Innovation Center offers incubation services and funding for high-growth startups.

• What : Steps to start a business in Missouri.
• So What : Helps you stay organized and legal.
• Pros & Cons : Pros: Funding options, supportive cities. Cons: Paperwork, liability.
• Bottom Line : Manageable with good planning and research.

Ready to simplify your business operations? At Homebase, we make employee management and scheduling easier for small businesses with hourly teams. Get started today by signing up at Homebase .

Remember:  This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.

Related posts

August 27, 2024

What is Compliance in Business?

Running a small business is no small feat. Between managing employees, ensuring top-notch customer service, and keeping the books balanced,…

Taking a Physical Count of Inventory

Running a small business means juggling a million tasks at once, and keeping track of inventory can feel like one…

How to Start a Business in Washington State

Starting a business in Washington can seem overwhelming, but it’s a rewarding journey. You need to understand the steps involved…

How to Open a Store in a Mall

Thinking about opening a store in a mall? You’re not alone. Many entrepreneurs see the potential of setting up shop…

How to Start a Business in Oregon

Starting a business in Oregon offers a unique set of advantages. Whether you’re a first-time entrepreneur or looking to expand,…

How to Launch a Business in Arizona

Starting a business in Arizona offers a unique set of opportunities. The state’s business-friendly environment and diverse economy make it…

Subscribe to our newsletter

Looking for ways to stay up to date on employment laws and small business news?

Homebase makes managing hourly work easier for over 100,000 local businesses. With free employee scheduling , time tracking , and team communication , managers and employees can spend less time on paperwork and more time on growing their business.

• Hiring & onboarding
• Team communication
• Employee happiness
• HR & compliance
• Integrations
• Food & beverage
• Beauty & wellness
• Medical & veterinary
• Home & repair
• Hospitality & leisure
• Education & caregiving
• Contact sales
• Become a Partner
• Careers – We’re hiring!
• #realtalk Blog