how to do a presentation in front of an audience

17 Public Speaking Tips That’ll Help You Crush Your Next Presentation

It’s no easy feat to stand up and talk in front of people—whether it’s five or 50 or 500. In fact, surveys have found that public speaking has long been one of the things Americans fear most.

Unfortunately, in many professions, some amount of public speaking is necessary. It might be that you need to present in a small meeting, give an update to the entire company, or present at a conference or other event. No matter what it is or how daunting you find it, there are steps you can take to prepare and improve your skills.

• Understand the Expectations and Learn the Details
• Know Your Audience
• Plan and Structure Your Speech
• Don’t Overload Your Slides
• Practice, Practice, Practice
• Get Feedback
• Memorize Your First and Last Lines
• Join a Club or Go to a Workshop
• Get in the Zone
• Don’t Bury Your Face in Notes
• Make Eye Contact
• Repeat Yourself
• Let Some Questions Go
• Keep Talking
• Remember the Audience Is on Your Side
• Don’t Be So Hard on Yourself

Before You Even Get Up There

So much of what goes into public speaking happens way before you step up to the front of the room. Preparation and practice are key. Here’s what you can do in advance to make the actual speaking part as smooth as possible.

1. Understand the Expectations and Learn the Details

“Gather all of the information regarding location, technical setup, time you’ll be speaking, dress, topics to include/avoid, type of presentation, etc.,” says Tara Goodfellow , a Muse career coach and owner of Athena Consultants . Having all of this information ahead of time will help you prepare a presentation that fits the occasion and resonates with your audience.

It’ll also help you avoid technical or logistical snafus that can add unnecessary stress, Goodfellow says: “You don’t want any surprises as in realizing you were supposed to bring a laptop or handouts.”

2. Know Your Audience

It’s as important to understand your audience as it is to understand the subject you’ll be discussing in front of them. “Make sure you understand the level of knowledge,” Goodfellow says, and tailor your presentation accordingly. “You don’t want to bore them with details they already know nor do you want to overwhelm them.”

Josephine Lee , third place winner in the 2016 Toastmasters World Championship of Public Speaking , emphasizes that even if she’s giving the same speech to two different audiences, she’ll take the time to customize it. She always asks herself, “What is the specific audience and why are they there?”

So, for example, the toast you’d give at an engagement party among all your college friends might be pretty different from the speech you give at the same friend’s wedding in front of the whole extended family.

Or in a professional context, imagine you’re giving a presentation about the future of your company. That would look really different depending on whether you’re talking to a group of executives from your own organization versus a room full of college students who are interested in getting into the industry. For one, you might dive into the nitty gritty of last quarter’s performance and share your insights about what changes your organization needs to make to remain competitive. For the other, you’d probably zoom out a bit more, give an intro to your industry, and sketch out what your company does and where it’s going.

3. Plan and Structure Your Speech

So often the focus of advice about public speaking is about how you’re saying the words in front of an audience. Those things are unequivocally important (which is why we go into detail about them below!) but before you get there, you have to think about what you’re saying.

“You can have great diction and you can have great presentation skills, but if your words and structure are all over the place then people are not going to remember what you said,” says Lee, who credits Toastmasters with teaching her how to write a speech. “It is 100% about simplicity, because when you’re giving a speech in front of a live audience it’s so fleeting that if you have multiple points and if you go off on tangents and if you don’t stay on one simple path then people won’t remember what you were speaking about.”

Lee always picks one central point when she’s preparing a talk—whether she’ll be speaking for five minutes or 45. She’ll present her central theme, give supporting evidence and examples, and keep circling back to that main message. “So even if the audience forgets 99% of your speech, which they will, they will go home with that 1%,” she says.

Rajiv Nathan , a Muse career coach and founder and CEO of Startup Hypeman , takes a similar approach with a slightly different formula. His go-to structure for a talk is “inward, outward, forward.” He starts with a story that explains why he’s talking about this topic in the first place, zooms out to evidence that others are thinking about it as well, and ends with solutions.

In a workplace setting, this might translate into laying out a challenge your team is facing, zooming out to examine how other teams and companies are thinking about and handling similar issues, and end by proposing next steps for your team.

4. Don’t Overload Your Slides

If you’re using slides to accompany your presentation, make sure you avoid overloading them with too much text. “Think about how you like to be presented to,” Goodfellow says. “Very few of us like an 80-slide presentation where the person just reads everything to us.”

Beyond the simple fact that people will be distracted squinting at that teeny tiny type, you might be tempted to start reading off the slides and you’ll end up sounding a little too much like Ferris Bueller’s economics teacher (i.e. droning on and on and on in a monotone).

Instead, Nathan says, use slides primarily as visual complements to your words and a tool to emphasize your main takeaway.

5. Practice, Practice, Practice

Okay, pay attention, because if you absorb just one thing from this article it should be this: You have to practice. Not once or twice but over and over again.

“When you practice it enough you figure out the rhythm,” says Nathan, who estimates he practiced his TEDx talk about 100 times before he gave it. You’ll also feel more confident and comfortable speaking without reading off a piece of paper (or your slides) because the structure and progression will become so familiar.

Lee takes advantage of any opportunity to practice when she’s preparing to speak. “Practice of any sort can be very helpful. I practice in my room or in the shower or driving in the car,” she says.

6. Get Feedback

While practicing on your own is useful, it can be even better to do it in front of a live audience—even if that’s just your work bestie or your sister. The more you get used to speaking in front of actual humans the easier it’ll get.

Plus, you can get feedback from your trusted practice audience before you go out and do the real thing. Ask them if your words and points were clear, if there was anything that confused them, how your rhythm was, and if there was anything else they noticed.

You can also give yourself feedback. Use your phone (or whatever other device you have) to record audio or video of your practice sessions. When you play it back, you can become your own audience in a way and pick up on things you didn’t realize needed some attention.

“I have had clients astounded at their mannerisms and overuse of ‘um’ when we’ve played back video. Most of us have a nervous ‘go to’ sound or movement,” Goodfellow says. “Once you’re aware of it, you can work on it.”

7. Memorize Your First and Last Lines

You’ll want to have a pretty clear idea of what you’re going to say, of course. But you also don’t want to sound like a robot regurgitating a pile of words you wrote down.

By the time she was comfortable in front of an audience, Lee wasn’t reading her speeches or even memorizing an exact script. “If you memorize everything word for word, it’s not going to sound very natural,” she says. Instead, she plans the structure but keeps the words themselves a little loose with a couple of exceptions: “I generally try to memorize the opening sentence and the closing sentence.”

The goal is to ensure you start and end strong while still giving yourself the room to speak naturally in between.

8. Join a Club or Go to a Workshop

If you’re committed to improving your public speaking skills, then not only should you practice each speech or presentation before you give it, but you should also try to get as many of the real thing under your belt as you can so that you become accustomed to it.

“It’s the most important to get as much stage time in front of an audience” as possible, Lee says. “That’s why Toastmasters was such a useful organization for me because it gave me the grounds to practice on in front of a live audience.”

Toastmasters is of course one of the more well-known options, with more than 16,000 clubs all over the world, but you can also check out meetups, classes, and workshops. If those options aren’t available in your area or don’t appeal to you, try gathering a group of friends and/or colleagues who want to practice their skills and give and get feedback on a regular basis as well.

During Your Speech

Doing all of the prep work should help you feel ready and confident—at least, more than you would otherwise. Here’s how you can keep helping yourself in the moment.

9. Get in the Zone

For about 10 minutes before he gets on stage to give a talk, Nathan becomes something of a recluse. He doesn’t talk to anyone, he drinks some water, he crouches down somewhere, he focuses on his breathing, and he repeats this phrase to himself: “Use expression to create possibility.”

Now, that’s a very specific set of actions that works for him, but he recommends everyone figure out their own “stage mantra” or routine. Ask yourself, he says, “What do you need to be repeating to yourself beforehand? What, action-wise, do you need to do beforehand to get yourself in the zone?”

It might take some time to find the things that help you in the lead-up, whether you do them the night before, the day of, or in the moments just before you begin. If you’re not sure where to start, think back to some other reference point in your life when you were preparing for an important event, Nathan says. What did you use to do before a baseball game or piano recital or big exam? See if those things help now and iterate until you find the right combination.

10. Don’t Bury Your Face in Notes

When Lee first started giving speeches, she’d just read the whole thing word for word off a piece of paper. “It was terrible,” she says, remembering the early days before she became the accomplished speaker she is today. “Notes are like a crutch. So you just start to rely on [them] more and more,” she’s realized. “It’s more important that you’re connecting with the audience, making eye contact with the audience, and [having] a true conversation with the audience.”

She no longer uses notes at all—she just memorizes the opening and closing lines, as mentioned—but reaching that comfort level takes practice. If you’re still working up to that and need your notes, she says, go with bullet points. They’ll help you stay on track without tempting you to read everything from the page.

Notes can also block your face or torso, or draw your eyes down as you’re reading, says Nathan. So if you plan to bring some, try folding your paper or using index cards with just those few bullet points to serve as a reference.

11. Make Eye Contact

You’ve surely heard it before, but eye contact is key in public speaking. It helps you connect with the audience, Lee says, and it’s most effective when you focus on one person at a time. “When you are giving a speech, you should always sound like you are delivering to a single individual rather than speaking to the masses,” she says. “Direct eye contact with one person then moving to another is an effective way to do that.”

12. Use Pauses

“A lot of times people speak really fast. Their mind is racing and they want to make a good impression,” says Jennifer Sukola , a Muse career coach and human resources professional. “People tend to want to rush through and get it over with,” especially when they’re nervous. It’s something you might get feedback about or pick up on if you record yourself.

One of Sukola’s biggest tips for public speaking—using pauses—can help with overall speed as well as pacing. You can use pauses strategically, inserting them right after important points to let them sink in or right before to allow you to gather your thoughts and get the audience’s attention for what you’re about to say.

Sukola likes to follow a structure where she makes a point, pauses, provides support for that point and recaps, pauses again, makes a related point, etc. “If you follow that outline and pause in conjunction with the points you’re making,” she says, “the audience has a chance to let that simmer, to let your points settle and think through [them].”

13. Repeat Yourself

Remember that the people listening to you talk live can’t rewind to catch that important thing you just said or flip back a few pages to find that crucial point you made earlier the way they could if they were watching a video or reading a book.

So help them out by repeating the thesis or main takeaway of your talk, says Nathan. In his own talks, he might repeat that take-home line six or eight times. The repetition ensures that everyone hears it, realizes it’s important, and can process it and let it sink in.

“It’s got to be short and punchy,” says Nathan, and you can accentuate it with pauses before or after you say it. If you have slides, you might also want to put it up there once or twice. It’s like the chorus of a song, Nathan explains. It’s catchy and it’s the first thing someone will be able to repeat back to you.

14. Let Some Questions Go

You can do a whole lot of planning, but the truth is that you can’t anticipate everything, including questions that might come up. Goodfellow stresses that it’s okay to say, “That’s a great question, let me get back to you on that.” In fact, that’s far better than stammering through and making something up.

15. Keep Talking

Lee may now be an award-winning speaker who travels all over the world to give talks and feels comfortable ditching the notes, but even she still freezes and forgets her speech sometimes. You have to just keep talking until you find your way back.

“Get away from that mentality that you have to be perfect. It’s okay if you forget,” she says. “You learn to start to fill in the gaps. Start to speak until you remember. No one in the audience knows you forgot your speech,” she adds. “What you are feeling inside is not as apparent as you think it is. If you keep that in mind and keep talking, eventually you’ll come back.”

And if your talk has a clear, simple structure, it’ll be easier to find your way back in.

16. Remember the Audience Is on Your Side

For many people, public speaking feels like one of the scariest things they could be called on to do, Lee says. They’re terrified of failing and think they’ll be humiliated and ostracized. But the people on the other side don’t want to see you mess up—they’re eager to hear what you have to say.

“If you remember that the audience wants you to do well, that they’re on your side, it’s a much easier process,” says Lee. Focus on what you’re giving to the audience—as if you were giving advice or telling a story to your best friend—rather than on yourself and how you appear.

17. Don’t Be So Hard on Yourself

Finally, remember that everyone gets nervous. Those executives many levels above you whose presence is making you sweat? They probably get nervous when they speak, too, Goodfellow points out. “Give yourself a little bit of grace,” she says, and do the best that you can.

How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

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14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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Home Blog Business How to Make a Presentation: A Guide for Memorable Presentations

How to Make a Presentation: A Guide for Memorable Presentations

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

• The Importance of a good PowerPoint presentation
• Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

• Define the storyline
• Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

• How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

• Selecting a PowerPoint template
• Add or delete slides in PowerPoint
• Adding images to slide templates
• Adding notes to your slides
• Adding animations to your slides
• Adding transitions to your slides
• Adding audio narration to your slides
• Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

• Live crowd: A presentation in which the average number of spectators exceeds 100 people. 
• Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
• Private event : A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
• Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
• Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
• Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

• Better information retention by the audience, thanks to visual cues.
• Improves the audience’s focus.
• Easy to create powerful graphics.
• Templates are editable, meaning you can repurpose the original designs to meet your standards.
• Saves time to create presentations thanks to its user-friendly UI.
• Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

• Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
• A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
• Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

• Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
• Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
• Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective presentation .

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

• The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
• The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

• If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
• You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
• Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation, if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

• Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
• Rehearse your presentation one time, tracking how much time it takes to perform the presentation.
• If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
• For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
• The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

• Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
• Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
• Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
• A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

• Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
• Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
• An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
• If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

• Including large chunks of text on a single slide.
• Using intense background colors that make it difficult to understand the contents of the slide.
• Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

• Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
• Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
• Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

• Asking rhetorical questions – better if a series of them on the topic to discuss.
• Using catchy phrases.
• Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
• Historical event referencing.
• Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
• Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
• Add the comedy element – NB: be careful not to overdo it.
• Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
• Tell a story.
• Spark curiosity.
• Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

• Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
• Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
• Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

• Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
• Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
• Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

• Speed up the presentation design process.
• Reusable designs, ready for any situation.
• Helps to present data in an understandable format.
• Complex design decisions are made for users.
• Color pairing and font pairing are done for users.
• Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

• We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
• It can hinder creativity.
• Not every presentation template for PowerPoint is suitable for any topic.
• A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

• Select the object/text you desire to animate.
• Go to Animations in the Ribbon and select Add Animation .
• You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

• Select the slide you want to add the transition effect.
• Go to Transitions in the Ribbon, and choose a transition.
• If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
• Click on Preview to visualize the effect.
• To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

• Yellow and green
• Brown and orange
• Red and green
• Neon colors combined
• Purple and yellow
• Red and purple
• Black and navy
• Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

• Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
• If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
• On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
• Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

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Business Presentations, Presentation, Presentation Approaches Filed under Business , Presentation Ideas

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20 Presentation Tips to Keep Your Audience Engaged from Start to Finish

Business | Marketing | Nonprofits | Students | Teachers

By kai tomboc - january 14, 2020.

Losing the audience’s attention is one of the most painful challenges for anyone making a presentation.

Halfway through your presentation, you notice that a couple of audience members are getting restless. The people at the back seem bored as they look down on their phones, and one of them just yawned (ugh!).

You start to feel that you failed to engage your audience. You wonder if you’re the problem. Are you a boring presenter? Perhaps you’re stuffing too much information in your slides.

Master audience engagement with these presentation best practices

From engaging product demos to presentation decks that stand out, read on for 20 valuable tips to keep your audience excited to hear more from you.

What makes a great presentation?

Before you get started, it pays to know what makes an excellent presentation.

1. It informs your audience by providing reliable information.

People want to be informed. They want to learn something new. For this reason, you should look for reputable links. The information should be as recent as possible, and at least less than a year old.

Your research work doesn’t need to be from online sources. You could also cite printed sources from the library. Double-check all of your sources and make sure they have substantial research and statistics to back them up.

2. It persuades your audience to take action.

A presentation should be persuasive. This is especially true for business presentations and product demos. You might also want to appeal to your readers through emotions.

3. It educates your audience and empowers them to make informed decisions.

Presentations are, by nature, educational. You might be introducing your audience to a new idea, product, or service.

4. It instructs your audience in a clear, compelling way.

A presentation should be instructional. Organize your presentation as clear and concise as possible, so your audience will be able to digest your information more effectively.

5. It inspires your audience by being memorable.

A good presentation motivates an audience to act on things that they’ve been meaning to do after hearing you speak or present.

20 best pactices for visually-appealing, convincing presentations

With all that in mind, here’s a list of useful best practices and tips for presentations that stick.

1. Know your target audience.

Your target audience is the demographic that you’re aiming to convince, educate, or inspire with your presentation. This crucial step helps you craft a presentation that resonates with your intended audience.

For instance, if you’d like to educate teens, create a presentation that appeals to their age group. Make your presentation more upbeat, and use pop culture references and images that they can relate to.

On the other hand, if your target audience spans middle-aged professionals, your presentation should be straight-to-the-point and based on facts. These professionals are typically results-oriented, and they want to get to the heart of the matter right away.

By and large, getting to know your target audience enables you to create a presentation without wasting time on uninterested demographics.

2. Create an outline.

Your next step is to create an outline of your presentation. It will help ensure order in your presentation and present facts and sources as effectively and efficiently possible.

It’ll also help if you assign a subtopic for each slide. Let’s say your main topic is the American Civil War. The war lasted roughly four years, and if you delve into it without any organizational structure, your audience will end up confused. Sort your slides according to year and the important events that took place. The same applies to any topic.

3. Start with a memorable introduction.

Opening a presentation with “My name is .. ” or “I’m here to talk about..” are less likely to make your presentation memorable and engaging to your audience.

So how do you keep everyone glued to your presentation with a powerful, memorable opener?

Share an anecdote, ask an intriguing question, or get people’s energy up with a short activity.

Next, make your opening slides as eye-catching as possible. In your opening slide, use bold fonts. Add visuals like gifs or an animated infographic.

Finally, provide an overview of your presentation in the introduction slide. An overview that meets your audience’s expectations of your presentation helps keep an audience absorbed and attentive from start to finish.

4. Eliminate clutter in your slides.

Avoid overcrowding your slides with images or graphics. Although it’s fine to use visuals to complement your slides, the keyword here is “complement.”

Too many photos will make your slides look cramped. Take a minimalist approach to your slides. For images and graphics, use them sparingly and thoughtfully.

Don’t be afraid of white space in your slides. Consider readability first, visual appeal second.

5. Use pictograms.

Lengthy presentations could get boring in the long run. So if you want to keep your audience’s attention, you will need to make your presentation attractive and easier to understand.

Enter pictograms !

Pictograms express information, ideas, or messages through images, signs, or symbols. Also, they can help simplify complicated concepts.

6. Be thoughtful of your color scheme.  

Your choice of colors can have an impact on your audience’s mood and perception of your presentation. It may not be evident at first glance, but your presentation colors can draw a particular set of feelings from your audience. Orange looks more carefree than beige, right?

Here are some quick tips to help you pick the right color combination for your presentation:

• Choose a color scheme that matches your presentation’s theme. For example, if you’re about to present a serious topic, consider somber, dignified colors like white, black, or brown. But if you want your presentation to be more upbeat, use lighter hues like yellow and orange. 
•  Use your brand colors to raise brand awareness and recognition. 
• Stick to 2-3 colors. Joint research by Adobe and the University of Toronto revealed that most people prefer a combination of 2-3 colors. A good rule of thumb is not to use more than four colors. When using more than 3-4 colors, go for shades, tones, and tints of your original colors like the example below.

7. Focus your audience’s attention using data visualization.

Presenting statistics and percentages in writing can be a challenge to use in your presentation. For this reason, consider data visualization.

For example, graphs and charts are often used to highlight comparisons in data. You can also use them to inform your audience of a specific data point.

It’s worth noting that a poorly-designed graph or chart could ruin your presentation if proven false or shabbily done. Make sure that your data are correct, and your diagrams or charts are correctly labeled. Don’t just use pie charts because they look hip and smart. You have to learn how to choose the right chart or graph to visualize your data.

8. Use presentation templates.

Templates often take a bad rap because they’re perceived as limiting, sapping one of creative freedom. However, templates shouldn’t be perceived this way.

Think of templates as frameworks or a set of building blocks that you can tinker with as you create your presentation. Without a templated structure, you’ll likely waste a lot of time and resources making your presentation from scratch.

For example, use infographic templates as a way to make your presentation more engaging (minus the time-consuming task of making a presentation from scratch. The process infographic template below is perfect if you’re explaining a process in one of your presentations.

9. Try the duotone effect in your presentations.

The duotone effect is the use of two contrasting colors to create dramatic, visually pleasing results. Thus the name duotone.

This design style is gaining popularity with designers and non-designers alike. Learn more from this quick duotone tutorial via Adobe .

10. Show, don’t tell.

Stories are a powerful medium to get your audience to sit up and listen to you. For this reason, aim to “show” rather than “tell” your audience about a topic, insight, or idea.

For example, don’t just state facts or figures about the dangers of not investing in their retirement. Instead, share the story of someone you know who failed to plan for their retirement, nudging your audience towards making their own conclusions or insights.

Don’t bombard your audience with too much information all at once. Avoid jargon or complex concepts without sharing a story that’ll resonate with them. With compelling storytelling, you can create anticipation and then slowly build up to your key points.

11. Incorporate infographics into your presentation.

Infographics are valuable presentation tools because they combine visuals and text. As a result, you can communicate with impact.

Furthermore, infographics make your presentation more memorable. How?

A relevant image paired with informative text helps people retain 65 percent of the information three days later — a stark contrast to presenting text-only content where someone’s likely to remember only 10 percent of the information.

Here are a few guides and tutorials when creating infographics for your next presentation:

• Guide to Making Infographics from Scratch (guide)
• 5 Ways to Use Call to Action in Your Infographic to Boost Audience Engagement (video)
• How to Write Sharp, Compelling Infographic Copy (guide)

Easelly Pro Tip: Divide long infographics into smaller segments. Add an infographic section for each presentation slide. If you’d like to raise the bar further for your presentation, try animated infographics to make your slides come to life.

12. Avoid using bullet points.

Bullet points are great tools to emphasize tips, features, or steps in lists. However, it’s best to avoid them in presentations because they don’t help your audience retain information.

Research even supports this recommendation. In 2014, the International Journal of Business Communication published the results of their research —   The Use of Visualization in the Communication of Business Strategies: An Experimental Evaluation .

The researchers wanted to learn whether the use of visuals is superior to text (a bulleted list to be specific) in communicating the strategy of the financial services branch of an international car manufacturer.

The researchers concluded the following:

“Subjects who were exposed to a graphic representation of the strategy paid significantly more attention to, agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list version.”

Instead of using bullet points, consider using icons or visuals.

Take a look at the example below. Which do you think will likely get the audience’s attention and be more memorable after the presentation?

13. Choose fonts that are easier to read.

The quality of your font could affect your audience’s reaction to your presentation. Don’t just use the first standard font that pops up in your presentation editor.

Your font should match the mood and intent of your presentation. If you want your presentation to appear casual, choose a font that gives off a similar feeling.

14. Use contrast in your presentation.

Check for contrast between your texts and presentation background to ensure readability. Make it a point to distinguish one from the other.

It’s also worth noting that you are going to show your presentation to a group of people. Depending on the seating arrangement, viewers at the back may find it hard to read your presentation. Make sure that your fonts are of the appropriate size. That way, none of your audience members will have to struggle reading your slides.

15. Consider gifs and memes

Gifs and memes are popular media tools for a good reason. You could incorporate them into your presentation, and they could add a sense of humor to your topic or pitch.

When using gifs and memes, avoid those that could be misinterpreted as politically incorrect or culturally insensitive.

16. Create a consistent look and feel in your slides.

Choose a theme for your presentation templates, and stick with it ’til the end.

This doesn’t mean that you should be boring or dull with your presentation. You can add images and infographics, but there should be a sense of consistency in your slides.

Consistency leads to familiarity, which in turn encourages learning and engagement.

17. Ask intriguing questions.

Asking intriguing questions enables you to draw your audience’s attention and highlight key points at the same time.

For example, you are conducting a presentation on the Roman empire. You want to get your audience’s attention, so you raise questions such as what they know about the Roman empire, and how did the Roman empire impact modern society?

The audience may or may not get the right answers, but they will most likely try their best to answer your questions. The resulting exchange of ideas will make your presentation more spontaneous and engaging.

18. Limit to one visual per slide.

Using too many visuals at once will make your presentation appear cluttered. Limit to one visual per slide to help your audience engage more with your text and information.

19. Embrace white space.

White space , also known as negative space, is the space between the lines of texts and visuals in your presentation.  It doesn’t have to be  white  as it can also take the color of your presentation’s background. Think of white space as “empty space”. 

It helps improves readability and ensures that your graphics and texts are clear and legible in your presentation. 

20. End your presentation with an excellent call-to-action.

Call-to-action statements are an integral part of any presentation. They compel your audience to take action, and it makes your presentation more interactive.

Here’s a short video explaining how to use call-to-action in infographics (the same principles apply for presentations!):

Say you’re designing a presentation for a new gym you’re managing. You want people to try out the gym and the services you offer. You could incorporate the call to action at the end of your presentation.

“See you at the gym next week?” or “Level up in the New Year by signing up for our free gym membership for a month!” are good call-to-action statements that you can use.

Ready to start creating your presentation?

We’ve got your back if you need help with your visuals and infographics for your next presentation.

Use our simple infographic maker tool or hire one of our infographic design pros for custom infographics and animated infographics .

Here’s to a stellar presentation – we’re rooting for you!

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Enhance your presentation skills

Discover coaching that transforms your public speaking and boosts your confidence in presenting.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

3 stand-out professional bio examples to inspire your own, how to make a presentation interactive and exciting, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, how to write a speech that your audience remembers, 18 effective strategies to improve your communication skills, your guide to what storytelling is and how to be a good storyteller, writing an elevator pitch about yourself: a how-to plus tips, similar articles, how to pitch ideas: 8 tips to captivate any audience, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Before your next presentation or speech, here’s the first thing you must think about

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The next time you’re preparing to speak to a group, remember to keep your audience at the center of your communication, says Briar Goldberg, the director of speaker coaching at TED. One way to do this is to ask yourself: “What gift are you giving to your audience?”

TED recently partnered with Marriott Hotels to offer a special day-long seminar on public speaking for Marriott Bonvoy members. Briar Goldberg — TED’s director of speaker coaching who has helped prepare hundreds of people for the TED stage — gave them tips and tools to be better communicators in their own lives.

Below, she takes a deeper dive into one aspect of public speaking that many of us overlook when drafting our speeches and presentations: our audience.

Let’s be honest, there’s no shortage of public speaking advice out there. There are countless books, blog posts and YouTube videos offering you instructions on how to tell engaging stories, make eye contact, use hand gestures, and more. I think that’s great, although I’ll admit I’m biased. I’ve spent my career teaching public speaking and coaching executives, and since 2015, I’ve been working with TED speakers. I truly believe that everyone benefits when we communicate more effectively.

But even with so much advice available, I still see one big communication mistake made all of the time. It’s this: Most people communicate in the wrong direction .

What is the wrong direction? Too many of us write our scripts, build our decks, or compile our talking points before we think about our audience and what they need or expect to get out of our communication. This has serious consequences. When your audience doesn’t feel like your words apply to them, when they don’t understand what you’re trying to say, or, worse yet, they don’t care about your ideas, then your carefully-crafted slides, agenda or jokes simply don’t matter.

My earliest mentor in this work, Jim Wagstaffe always tells speakers to practice their ABCs: Audience Before Content. I love that acronym so much because it captures the essence of what communication is really all about — it’s not about you, the speaker; it’s always about your audience. Your audience’s needs should always be your central focus.

At TED, when we’re helping speakers prepare their talks, we ask them to identify the “gift” they’re giving the audience. In my opinion, this is what every communicator should be asking themselves before any kind of communication — whether it’s a keynote or a TED Talk or something smaller like a pitch to your boss or a statement at a community meeting. What gift are you giving the audience?

The good news is, understanding how to put your audience at the center of your communication isn’t rocket science. And when you do it correctly, I can almost guarantee that your next speech, presentation or meeting will be a success.

What does it really mean to know your audience?

You’ve probably heard the phrase “know your audience.” I’ve even seen lists floating around that offer a series of questions designed to help you do this, with queries such as: “What’s the gender breakdown of your audience?” “Are they executives or middle-managers?” “Where are they from?”

While demographic information like this is important — for example, you should probably rethink a joke about swiping right if the average age of your audience is 76 — the kind of knowledge I’m talking about goes much deeper. It goes beyond the superficial to zoom in on these two key things: “What are my audience’s goals?” and “How do they make decisions?”

How to really understand your audience’s goals

This means you’ll need to ask a different set of questions — ones that get at your audience’s needs and expectations. These include:

“Why are these people taking time out of their busy schedules to listen to me speak?”

“What do they hope (or need) to gain from this presentation/speech/address/meeting?”

“What are their expectations coming in?”

“What can I say in order to meet or exceed those expectations?”

Once you know the answers to these questions, you can craft a communication that is tailored to your audience; when you do, your audience is more likely to stay focused, remember what you said, pass on the information you shared, and remember you as a good speaker.

But what happens if your goals as a speaker don’t align with the audience’s goals?

As a communicator, you will have your own goals. Perhaps you’re an executive and you have an important message that you need the rest of the company to hear. Maybe you’ve designed a new product that you want your customers to get excited about. Getting clear on your own communication goals is important because then you can evaluate if your goals line up with your audience’s goals. If they do, that’s great — and you can start crafting your communication.

But sometimes they won’t. When this happens, it’s your job to figure out how to close the gap and persuade the audience that your goals can — and should — be their goals, too. I’m not talking about manipulation or asking you to trick people into thinking something different. What I am advocating is that you work to understand your audience well enough to know how they make decisions and what kind of information they need to have to be persuaded of their own accord.

One of the most persuasive TED Talks this year was delivered by sleep expert Matt Walker . Everyone has different goals when they decide to watch a talk about sleep. But Matt was clear on his goal: to convince people to prioritize sleep above all else. To get the audience on his side, he had to persuade them that getting enough sleep is the single most important thing they could do with our time.

Understand how your audience makes decisions

You can’t effectively persuade anyone unless you know what kind of information they need to make a decision. Think about it this way: If a salesperson was trying to sell you a new computer, you wouldn’t decide to buy it until they told you the price. With your audience, you can’t expect to influence them until you provide them with the information they need to decide if they want to change their minds.

But every audience is different. How do you know what kind of information you need to offer in order to sway them? There are entire bodies of research that cover audience persuasion strategies. But let me offer a simple framework to get you started.

In general, audiences can be broken down into three types: expert, novice and mixed. An expert audience understands your topic and they might already know you, the speaker. If you’re a real-estate broker addressing an annual meeting of the nation’s realtors, you’re speaking to an expert audience. A novice audience doesn’t know much about the topic and doesn’t know anything about you. An example of this would be a real-estate broker speaking at an open-house for community residents interested in buying a first home. But more often than not, your audience will be a mix of experts, novices and everyone in-between. The large, international TED audience is a perfect example of a mixed audience.

When you’re speaking to an expert audience: Use logical/quantitative arguments to persuade them.

In general, expert audiences are more likely to be persuaded by logical arguments and quantitative information. If you’re a real-estate broker trying to convince your expert audience to invest in a new kind of property, you’re more likely to be successful if your presentation is built around data and statistics that support this plan.

When you’re speaking to a novice audience: Lean into your own credibility.

Because a novice audience doesn’t know much about you or your topic, they tend to make decisions based on your credibility and the credibility of your sources. Therefore, it can be important to build up your reputation and credentials so they’ll trust what you’re saying and follow your recommendations.

When I’m giving a lecture on public speaking to a group who doesn’t know me, I always mention the universities I’ve taught at and some of the names of executives I’ve coached. This isn’t to brag — and let me be clear, you’ll need to use your judgement to figure out how much information to give so it doesn’t sound like you’re bragging — but it’s a quick way for me to get my audience to accept that I’m a solid source of communication advice and that they should listen to me. In some cases, I’ll tell my audience where a particular piece of information in my lecture came from. By saying “Harvard published this study last year…” I’m referencing a respected source, which reinforces my credibility as a speaker.

When you’re speaking to a mixed audience: Appeal to their emotions.

Emotional appeals can be very persuasive, especially when you’re speaking to a mixed audience. After all, everyone has made a decision based on their emotions at one point or another in their lives. Last year, TED speaker Nora McInerny shared her own experience with death to teach us about moving forward with grief. It was an A+ example of an emotional appeal.

OK great, but how do I find out all this information about my audience?

Well, that’s part of the fun. OK, maybe it’s not always fun but it is your responsibility to take a deep dive into your audience, their needs, and their motivations and — trust me — this work will pay off ten-fold. If you’re speaking at an official conference or meeting, I recommend starting with the person or organization who asked you to speak. What can they tell you about the audience? Are they willing to share any of registration information? How did they market the event? If you’re speaking on an earnings call, what about the analysts who follow your company — have you ever asked them what they need or want? If you’re speaking at your company’s town hall, can you talk to your team and find out what they expect to hear from you? If you’re speaking at an event in another country, can you find a translator or local who can help you better understand the expectations of that audience?

The information is out there — you just need to find and use it. You’ll know when you’ve done it right, because your audience will stay engaged and, when you’re done speaking, they’ll help pass your message along.

This post is part of TED’s “How to Be a Better Human” series, each of which contains a piece of helpful advice from someone in the TED community; browse through all the posts here.

About the author

Briar Goldberg is the Director of Speaker Coaching at TED.

• briar goldberg
• business advice
• communication
• public speaking

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.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best practices Before your next presentation or speech, here’s the first thing you must think about

by Briar Goldberg • December 13, 2021

The next time you’re preparing to speak to a group, remember to keep your audience at the center of your communication, says Briar Goldberg, the director of speaker coaching at TED. One way to do this is to ask yourself: “What gift are you giving to your audience?”

Let’s be honest, there’s no shortage of public speaking advice out there. There are countless books, blog posts and YouTube videos offering you instructions on how to tell engaging stories, make eye contact, use hand gestures, and more. I think that’s great, although I’ll admit I’m biased. I’ve spent my career teaching public speaking and coaching executives, and since 2015, I’ve been working with TED speakers. I truly believe that everyone benefits when we communicate more effectively.

But even with so much advice available, I still see one big communication mistake made all of the time. It’s this: Most people communicate in the wrong direction .

What is the wrong direction? Too many of us write our scripts, build our decks, or compile our talking points before we think about our audience and what they need or expect to get out of our communication. This has serious consequences. When your audience doesn’t feel like your words apply to them, when they don’t understand what you’re trying to say, or, worse yet, they don’t care about your ideas, then your carefully-crafted slides, agenda or jokes simply don’t matter.

My earliest mentor in this work, Jim Wagstaffe always tells speakers to practice their ABCs: Audience Before Content. I love that acronym so much because it captures the essence of what communication is really all about — it’s not about you, the speaker; it’s always about your audience. Your audience’s needs should always be your central focus.

At TED, when we’re helping speakers prepare their talks, we ask them to identify the “gift” they’re giving the audience. In my opinion, this is what every communicator should be asking themselves before any kind of communication — whether it’s a keynote or a TED Talk or something smaller like a pitch to your boss or a statement at a community meeting. What gift are you giving the audience?

The good news is, understanding how to put your audience at the center of your communication isn’t rocket science. And when you do it correctly, I can almost guarantee that your next speech, presentation or meeting will be a success.

What does it really mean to know your audience?

You’ve probably heard the phrase “know your audience.” I’ve even seen lists floating around that offer a series of questions designed to help you do this, with queries such as: “What’s the gender breakdown of your audience?” “Are they executives or middle-managers?” “Where are they from?”

While demographic information like this is important — for example, you should probably rethink a joke about swiping right if the average age of your audience is 76 — the kind of knowledge I’m talking about goes much deeper. It goes beyond the superficial to zoom in on these two key things: “What are my audience’s goals?” and “How do they make decisions?”

How to really understand your audience’s goals

This means you’ll need to ask a different set of questions — ones that get at your audience’s needs and expectations. These include:

“Why are these people taking time out of their busy schedules to listen to me speak?”

“What do they hope (or need) to gain from this presentation/speech/address/meeting?”

“What are their expectations coming in?”

“What can I say in order to meet or exceed those expectations?”

Once you know the answers to these questions, you can craft a communication that is tailored to your audience; when you do, your audience is more likely to stay focused, remember what you said, pass on the information you shared, and remember you as a good speaker.

But what happens if your goals as a speaker don’t align with the audience’s goals?

As a communicator, you will have your own goals. Perhaps you’re an executive and you have an important message that you need the rest of the company to hear. Maybe you’ve designed a new product that you want your customers to get excited about. Getting clear on your own communication goals is important because then you can evaluate if your goals line up with your audience’s goals. If they do, that’s great — and you can start crafting your communication.

But sometimes they won’t. When this happens, it’s your job to figure out how to close the gap and persuade the audience that your goals can — and should — be their goals, too. I’m not talking about manipulation or asking you to trick people into thinking something different. What I am advocating is that you work to understand your audience well enough to know how they make decisions and what kind of information they need to have to be persuaded of their own accord.

One of the most persuasive TED Talks this year was delivered by sleep expert Matt Walker . Everyone has different goals when they decide to watch a talk about sleep. But Matt was clear on his goal: to convince people to prioritize sleep above all else. To get the audience on his side, he had to persuade them that getting enough sleep is the single most important thing they could do with our time.

Understand how your audience makes decisions

You can’t effectively persuade anyone unless you know what kind of information they need to make a decision. Think about it this way: If a salesperson was trying to sell you a new computer, you wouldn’t decide to buy it until they told you the price. With your audience, you can’t expect to influence them until you provide them with the information they need to decide if they want to change their minds.

But every audience is different. How do you know what kind of information you need to offer in order to sway them? There are entire bodies of research that cover audience persuasion strategies. But let me offer a simple framework to get you started.

In general, audiences can be broken down into three types: expert, novice and mixed. An expert audience understands your topic and they might already know you, the speaker. If you’re a real-estate broker addressing an annual meeting of the nation’s realtors, you’re speaking to an expert audience. A novice audience doesn’t know much about the topic and doesn’t know anything about you. An example of this would be a real-estate broker speaking at an open-house for community residents interested in buying a first home. But more often than not, your audience will be a mix of experts, novices and everyone in-between. The large, international TED audience is a perfect example of a mixed audience.

When you’re speaking to an expert audience: Use logical/quantitative arguments to persuade them.

In general, expert audiences are more likely to be persuaded by logical arguments and quantitative information. If you’re a real-estate broker trying to convince your expert audience to invest in a new kind of property, you’re more likely to be successful if your presentation is built around data and statistics that support this plan.

When you’re speaking to a novice audience: Lean into your own credibility.

Because a novice audience doesn’t know much about you or your topic, they tend to make decisions based on your credibility and the credibility of your sources. Therefore, it can be important to build up your reputation and credentials so they’ll trust what you’re saying and follow your recommendations.

When I’m giving a lecture on public speaking to a group who doesn’t know me, I always mention the universities I’ve taught at and some of the names of executives I’ve coached. This isn’t to brag — and let me be clear, you’ll need to use your judgement to figure out how much information to give so it doesn’t sound like you’re bragging — but it’s a quick way for me to get my audience to accept that I’m a solid source of communication advice and that they should listen to me. In some cases, I’ll tell my audience where a particular piece of information in my lecture came from. By saying “Harvard published this study last year…” I’m referencing a respected source, which reinforces my credibility as a speaker.

When you’re speaking to a mixed audience: Appeal to their emotions.

Emotional appeals can be very persuasive, especially when you’re speaking to a mixed audience. After all, everyone has made a decision based on their emotions at one point or another in their lives. Last year, TED speaker Nora McInerny shared her own experience with death to teach us about moving forward with grief. It was an A+ example of an emotional appeal.

OK great, but how do I find out all this information about my audience?

Well, that’s part of the fun. OK, maybe it’s not always fun but it is your responsibility to take a deep dive into your audience, their needs, and their motivations and — trust me — this work will pay off ten-fold. If you’re speaking at an official conference or meeting, I recommend starting with the person or organization who asked you to speak. What can they tell you about the audience? Are they willing to share any of registration information? How did they market the event? If you’re speaking on an earnings call, what about the analysts who follow your company — have you ever asked them what they need or want? If you’re speaking at your company’s town hall, can you talk to your team and find out what they expect to hear from you? If you’re speaking at an event in another country, can you find a translator or local who can help you better understand the expectations of that audience?

The information is out there — you just need to find and use it. You’ll know when you’ve done it right, because your audience will stay engaged and, when you’re done speaking, they’ll help pass your message along.

This post was originally published on TED Ideas . It’s part of the “How to Be a Better Human” series, each of which contains a piece of helpful advice from someone in the TED community; browse through all the posts here .

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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10 ways to interact with audience members while you present

Presentation expert Clif Atkinson tells a great story about a 2009 education conference where two speakers got very different reactions from their audiences. The first speaker started off with interactive exercises, he was entertaining, and overall, he was a hit. The second speaker launched in with a more traditional powerpoint, and he… didn’t go over quite so well. In fact, while he presented, bored attendees started a “backchannel” on Twitter. They critiqued his slides, his content, and his delivery until finally, someone suggested a t-shirt. By the end of the keynote, you know exactly what happened: the t-shirt you see above was for sale on café press.

All this to say that audience participation isn’t necessarily a good thing. What you’re aiming for isn’t just participation for the sake of participation, but an interaction that gets the audience closer to embracing your ideas. You want to keep them engaged, on their toes, and show them that you value and want to connect with them. To that end, we offer you these 10 positive ways to interact with audience members to foster engagement and participation.

How to interact with audience members during a presentation

1. ask a series of “raise your hand if … ” questions.

The first simple thing to try is to ask your audience a series of questions. Each question should demand a gradually-more-difficult response throughout your presentation.

Within the first 60 seconds of a presentation, I like to ask the audience a simple question about themselves – then get them to respond by raising their hands. (“Raise your hand if you’ve ever…”) Why do this so early? A recent study on attention span during lectures showed that the first lapses in listener attention tend to happen within the first minute of the talk. So, by asking a question like this right away, you spark an interaction and establish a small, immediate connection.

If they’re willing to raise their hand at the beginning of a talk (and answer a poll, agree to a premise, etc.), they might be more willing to follow your call-to-action by the end of your presentation.

2. Tell a joke

Another simple way that you can forge a connection at the beginning of your presentation is by telling a joke. A joke is, in itself, a smart way to interact with audience members since it’s a natural back and forth. It either asks the audience to answer a question (Why did the chicken cross the road?), or it elicits laughter (hopefully).

A 2017 study in the Journal of Personality and Social Psychology proved that using humor improves peoples’ perception of you in a professional setting. So try making your listeners laugh, and they’ll think even more highly of you from the get-go. (Note: joke-telling requires subtlety; get lots of feedback on your joke-telling abilities before trying it in front of an audience. Seriously! Telling a bad joke, or even a good joke badly, is a great way to lose your audience, too.)

3. Use a polling tool

Polls are one of the best ways to interact with audience members. They cause people to think critically about what they hear and urge them to share their own opinions and expertise. Aside from the typical hand-raising poll, technology can help here. Put a question on the screen, then ask people to respond via their smartphone or laptop. There are many polling tools out there that you can use to collect responses, including Polleverywhere.com , which is a popular app that can collect and broadcast poll results in real-time.

4. Turn to #Twitter

I’ve always been a fan of the power of Twitter to boost audience engagement during a presentation. Sure, it can be used to design a t-shirt about your boring talk. But better yet, you can use it to interact with audience members who are responding to your ideas in real time.

One of the simplest techniques is to create a unique hashtag for your talk. Ask them to send tweets with that hashtag. And make it easy for them by keeping your hashtag visible during your talk. You can even use a tool like EverWall  to easily project what people are tweeting about your talk onto a screen in front of them.

Be strategic, though, about when and how often you display Tweets. You don’t want to distract people. Choose a strategic moment in the talk when you can step aside an let the opinions of the audience speak for themselves. Or, in a day packed with presentations, use Twitter in between talks to help boost audience participation.

Displaying live content from Twitter works twice as hard other interaction techniques. It encourages listeners to grapple with what they’re hearing during a talk (and to wait and see their own tweet up on the stage) and tweeted content is available to the entire internet. This means that you can increase the reach of your event beyond just the people who are in the room.

5. Get the slides in peoples’ hands

Presentation slides help you communicate your ideas clearly, but they can also get people to participate while you speak. Give people a closer look at slides by using a tool that can bring those slides directly into their hands. You can use a tool like Beamium , which lets people access your slides via their smartphones.

Another way to help people engage more with your slides is to simply invite them to snap a photo. Pause a moment, then say, “Okay, everyone, take out your smartphones. This is the slide you want to take home with you.” Not only do they get a nice visual takeaway, but you also get another moment to do a call-and-response with your audience.

6. Prop it up

Physical, tangible props are another one of the easiest ways to interact with audience members while you present. You can use a prop onstage to demonstrate ideas, or you can pass it around the audience so that they can engage with it. Anything tangible increases the number of senses engaged and boosts your audience’s attention.

One example of a great speech that uses a prop is Jill Bolte Taylor’s “ My Stroke of Insight ,” in which Taylor used a human brain model as a prop to explain what happens during a stroke. Many props end up becoming a S.T.A.R. Moment, as well, which adds even more impact.

7. Get active

The fact that you’re giving the talk doesn’t mean it has to be one-sided. You can get people to interact with activities. For instance, you can instruct audience members to pair off, then give them 5 minutes complete an exercise. This exercise could simply be an icebreaker to get to know someone else in the room. On the other hand, it could be an exercise that helps them develop useful skills you’re trying to impart (i.e. sales techniques, communication strategies, and more). Whatever you ask of them, just remember that each back-and-forth helps you work toward your big ask at the end.

8. Get people to repeat information out loud

It may seem like an elementary exercise, but if you want to be memorable and engaging, ask people to repeat key concepts out loud. In a study on memory , researchers at the University of Montreal found that repeating information boosts a person’s ability to recall that information. So, by asking your audience to repeat key facts and concepts from your talk, you increase the chances they remember it.

9. Take questions along the way

Questions make it easy to interact with audience members, yes, but they can also help educate them about your information or idea. Don’t wait until after your talk or for when you can meet one-on-one with audience members to answer their questions. Designate times within your talk when you collect and answer questions from attendees. You can use a tool like Sli.do , which allows audience members to submit questions in real time. Then you can sort through those questions and answer the ones you deem best or most helpful.

This allows you to create more of a curated Q&A experience, instead of relying on strong, high-quality questions from your audience that also happen to reinforce your main message. Collecting them through an app this way allows you to have some quality control.

10. Create an interactive experience

You can take action a step further—with interaction. Your goal here is to make the audience feel like they are participating in something. Have them move around the room. When you create a space that doesn’t feel like an auditorium or physically interact with the audience, it feels like something is happening to them.

One great interactive talk I attended was about the effects of war on the availability of different spices in certain regions of the world. Stapled to the program for the show were two small plastic envelopes. In each envelope was a flavored marshmallow, labeled A and B. At the right moment in the presentation, the presenter asked everyone to eat marshmallow A, then compare it to the taste of marshmallow B. And in that moment, everyone in that room shared the same flavor experiences (and a moment of realization about one of the many indirect costs of war).

At the end of the day, your presentation audience is going to participate in your talk one way or another. You want to be sure to control the nature of that participation by being smart about the ways you interact with audience members while you present. You can directly engage them and dictate the things that they should be actively doing while you speak. If you try out some of the ways to interact with audience members discussed above, you can be pretty sure that no one will be bored enough to create a t-shirt about how boring you are. You may even end up with an audience who feels moved to make a t-shirt about how engaging you are – but who can’t do it because they are just so busy participating in your fascinating talk.

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How to make your presentation sound more like a conversation.

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The main difference between strong, confident speakers and speakers who seem nervous in front of the room is in how relaxed and conversational they appear. Here are some basic pointers that will help you create a conversational tone when speaking, regardless of the size of your audience.

1. Avoid using the word, “presentation.” Every time you say, “I’m here to give you a presentation on X,” or, “In this presentation, you’ll see…,” you are emphasizing the formal, structured, sometimes artificial nature of the interaction. No one wants to be “presented” to. Instead, use language that emphasizes a natural, conversational exchange. “We’re here today to talk about X,” or “Today I’ll be sharing some ideas regarding Y.” You can even go so far as to say, “I’m glad we have time together today to discuss Z.” Even if your talk is not going to truly be a dialogue, you can use language that suggests engagement with the audience.

2. If you are using PowerPoint, avoid using the word “slide.” Instead of talking about the medium, talk about the concepts. Swap out, “This slide shows you…,” for, “Here we see….” Instead of saying, “On that slide I showed you a moment ago,” say, “A moment ago we were discussing X. Here’s how that issue will impact Y and Z.” Casual conversations don’t usually involve slide decks. Just because your complicated presentation on tax exposure, supply chain issues, or new health care regulations requires you to use slides, doesn’t mean you have to draw attention to that fact that the setting is formal and structured.

3. For many large-group events, speakers are provided with what’s called a “confidence monitor,” a computer screen that sits on the floor at the speaker’s feet showing the slide that appears on the large screen above the speaker’s head. Avoid using confidence monitors. Our natural inclination when using a confidence monitor is to gesture at the bullet point we’re discussing at the moment. However, we are pointing to a bullet point on the screen at our feet, which the audience can’t see, so it creates a disconnect between us and the audience. Instead, stand to the side of the large screen and gesture at the bullet point you’re talking about so that the audience knows which point you are discussing at the moment.

4. Don’t tell your audience, “I want this to be interactive.” It’s your job to make it interactive. If you are delivering the type of presentation where your audience size allows you to create true engagement with your listeners, create that connecting in stages to “warm up” the audience. Stage One engagement is to ask the audience a question relevant to your topic that you know most of the audience members can respond to affirmatively. “Who here has ever bought a new car?” or, “How many of you have ever waited more than 5 minutes on hold on a customer service line?” Raise your hand as you ask the question to indicate to the audience how to respond. Whoever has raised their hand has now participated in the discussion. They have indicated a willingness to engage. Stage Two engagement is calling on one of the people who raised their hand and asking a specific, perfunctory question. Again, it needs to be a question they can answer easily. If your first questions is, “Who here has bought a new car?” you can then call on someone and ask, “How long ago,” or “What kind of car did you buy most recently?” If your first question was, “Have you ever waited on hold for more than 5 minutes,” you can’t ask, “What company were you calling at the time?” The people who raised their hands weren’t thinking of a specific instance; they were just thinking broadly about that type of experience. You could, however, call on someone and ask, “Do you prefer when they play music or ads for the company’s products?” Anyone can answer that question. At that point, you are in an actual dialogue with that person. Stage Three engagement is asking them a question where they need to reveal something more personal. “How does that make you feel when you hear those ads?” You’ve warmed up your audience and drawn them in with baby steps. Now you have actual, meaningful audience participation.

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5. Use gestures. When we’re speaking in an informal setting, we all use hand gestures; some people use more than others, but we all use them. When we try to rein in our gestures, two things happen that diminish our speaking style. First, we look stiff and unnatural. We look like we are presenting a guarded or cautious version of ourselves; we look less genuine. Second, hand gestures burn up the nervous energy we all have when speaking in front of a large group. That’s good. When we try to minimize our hand gestures, we tie up that nervous energy and it starts to leak out on odd ways, where we start to tap our foot, fidget with our notes or microphone, or tilt our head side to side to emphasize key points. Just let the gestures fly. It’s unlikely they will be too large or distracting. I have coached people on their presentation skills for 26 years. In that time, I have met three people who gestured too much. Everyone else would benefit from using their gestures more freely.

The impact we have as communicators is based on the cumulative effect of many different elements of our delivery. These suggestions alone won’t make you a terrific presenter. They will, however, add to the overall package your present of yourself when speaking to large audiences.

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5 Interactive Presentation Ideas to Make Your Message Memorable

One of the greatest challenges presenters face is making their content memorable. Not only do they want to hold the attention of the audience, but they also want people to reflect on the presentation after it ends. There are plenty of ways to engage people, from opening jokes to icebreaker games , but they don’t necessarily guarantee that your audience will remember and actively apply your message. 

There is a science to connecting and engaging with audiences so that they better retain the information you present. The key is to make your presentations more interactive so people better engage with and retain your ideas. Discover why interaction is so valuable and test these interactive presentation ideas with your next audience. 

Why interactive presentations are so effective

To better understand why interactive presentations work, it helps to briefly step into the world of pedagogical theory. American educator Edgar Dale is credited with inventing the Cone of Experience , which highlights how we only remember 20% of what we hear, but 70% of what we say and 90% of what we do. Listening to a presentation and scanning slides on a deck is a form of passive learning, where audiences are more likely to forget the material. Conversely, discussing the content with someone else or simulating an experience is a form of active learning where audiences remember and apply what they know. 

Interactive presentations move audiences deeper into the Cone of Experience where they better engage with your message. People are more likely to remember what you are trying to convey and can tie your message to the activities you developed to reinforce your ideas. That doubles the opportunity for them to remember something compared to simply hearing a message during a static presentation. 

5 interactive presentation ideas for active learning

There’s no one-size-fits-all approach to interactive learning. Depending on your audience and topic, you can incorporate multiple activities and engaging elements into your talk. Here are a few ideas to get started if you are ready to elevate your presentations.

1. Lead with real-time trivia questions

The first way to engage your audience is to collect feedback from your audience. Start your presentation with real-time trivia that tests what they know. You can incorporate a Poll Everywhere Multiple Choice Activity or a short Competition to quiz your audience. This immediately engages your listeners and challenges them to think about the content. 

There is also a pedagogical reason for leading with trivia: you are tapping into prior knowledge . Your audience members don’t have to be experts on the topic at hand, but they can reflect on what they are already familiar with and reinforce their knowledge with your messaging. This makes the content stickier, meaning your audience is more likely to remember it. 

After you ask the first questions, incorporate trivia throughout your presentation to reinforce concepts. A great example of this would be starting your presentation with a well-known misconception related to your topic. Ask your audience to answer based on what they know, and then after disproving this concept, ask them the same question again. Your audience will be surprised by the difference in their answers. This will also give your audience a dopamine hit (the feel-good hormone that comes with “aha!” moments) when they realize how much they are learning. 

2. Let audience members express themselves through polls 

Polling is a form of trivia that lets people express their opinions or ideas about a topic. For example, if you are leading a group of entrepreneurs through an accounting seminar, you might take a poll to identify what percentage of the audience “thinks bookkeeping is tedious,” or “gets overwhelmed easily by financial spreadsheets.” 

Take advantage of real-time polling software like Poll Everywhere to see how your audience feels about the topic at hand or the information they are learning.  

There is also a psychological reason to take these polls: they enable you to tap into group emotions where people form connections because they experience the same feelings. This creates a sense of community and ties your messaging to emotional responses, making the content more memorable. 

3. Create a collaborative whiteboard

A collaborative whiteboard (or giant Post-it note) allows people to share their thoughts and ideas on the material as you introduce new concepts. It is a form of scaffolding where you start with a foundational idea and expand on it with more advanced information. You can create a single whiteboard with your audience or break them into groups so they create their giant Post-its together. 

Whenever there is a new idea, you or your audience writes it down on the whiteboard – ideally with a keyword or definition that explains what it means. New information is added throughout the presentation, highlighting how various concepts tie together. 

This is a form of active note-taking and collaborative learning where everyone works together to create a finished product. 

4. Create roleplay opportunities

Another way to utilize active learning is to let audience members work through situations where the material is applied. You can either break your audience into small groups to work through these activities or ask for a few brave volunteers to interact with you in front of everyone else. 

The small group method allows everyone to participate, maximizing the amount of active learning in the room. However, for the sake of time and to keep the audience’s attention, you might prefer to run through this roleplay with just one or two people. 

If you choose the latter option, challenge the rest of your audience to think of their answers while listening to the main volunteer. You can also ask the group to answer questions in real time with a Poll Everywhere Q&A Activity before the roleplay begins so you can see how the group’s answers compare to the volunteer’s responses.  

5. Ask your audience members to teach the material to each other

One of the best ways to prove that you understand a concept is to teach it to others. This is another opportunity for your audience to break into groups while you walk around the room helping each pod of learners.

Consider developing worksheets where the groups have to work through problems by applying what they learned. They can then explain to each other why they came up with those answers. These discussions can give audience members space to think about what they learned and how they can apply it. Try to incorporate open-ended questions into this group work that fosters healthy discussions.    

After the group work is complete, bring everyone together to discuss what they learned. People can highlight the challenges they faced, which alerts you to material you might want to review before the session is over. This is also a great way to collect feedback on which parts of your presentation are confusing to audiences. 

Test interactive presentation ideas with Poll Everywhere

Interactive elements can make any presentation more memorable, whether you are speaking to a group of employees or giving a keynote speech at an industry-leading conference. Wherever you talk, bring Poll Everywhere with you. Poll Everywhere is a great resource to engage audiences with trivia, poll questions, and word clouds. You can make your presentations better and form strong connections with your audiences. 

Create memorable and engaging presentations with Poll Everywhere. Create an account and incorporate one of our 8 core Activities types in your next presentation. 

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Here's when the first presidential debate of 2024 is happening and how to watch

President Joe Biden and former President Donald Trump, the presumptive Democratic and Republican nominees respectively, will participate in two presidential debates ahead of the 2024 election. The debates are set for June and September, hosted by major cable news networks.

When is the presidential debate?

CNN will host the first debate on June 27 at 9 p.m. ET at its Atlanta studios, recognizing Georgia’s status as a critical battleground state.

Who will moderate the debate?

The debate will be moderated by CNN anchors Jake Tapper and Dana Bash, according to a statement from CNN’s press room.

Bash is CNN's chief political correspondent and anchor of "Inside Politics," a weekday political talk show. Tapper is a leading anchor for CNN, chief Washington correspondent, and host of the news show "The Lead With Jake Tapper."

How to watch the presidential debate

The first debate will air live on CNN, CNN International, CNN en Español, and CNN Max. For those without cable, the debate can be streamed live at CNN.com. Additionally, it will be available on other broadcast and cable news networks across the United States.

The second debate, hosted by ABC, is scheduled for Sept. 10. Further details about the location and moderators for the ABC-hosted debate are yet to be announced.

What are the presidential debate rules?

In addition to meeting constitutional requirements and registering as a candidate with the Federal Election Commission, both news organizations require that candidates be on the ballot in enough states to reach at least 270 electoral votes. Candidates must also "accept the rules and format of the debate" and receive at least 15% in four national polls of registered or likely voters.

Microphones will be muted except for that candidate's allotted time to speak. There will be no studio audience.

Will Independent candidates participate in the debate?

So far, no. The TV networks' requirements make it challenging for independent candidates like Robert F. Kennedy and Cornel West to qualify for the debate stage. However, Kennedy has announced his intention to try. He has already exceeded 15% in two qualifying polls, a feat no other contender has achieved. Kennedy is currently on the ballot in states totaling 85 electoral votes. His campaign and a pro-Kennedy super PAC claim they have gathered enough signatures to get on the ballot in an additional 11 states, which account for another 129 electoral votes.

However, on May 15, in a statement on X, Kennedy said he will meet the requirements by the times of the debate.

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How to Make Money Selling Ebooks in 2024

Written by: Orana Velarde

Everyone knows that a free ebook is one of the best lead magnet strategies for businesses of any size. But if you’re an author looking to earn some income you can make money from selling ebooks. Writing ebooks for money is also a common form of passive income, preferred by some, especially after the pandemic.

In fact, ebooks are in popular demand, so much so that ebook sales have exploded in the past few years, and the growth is expected to continue to grow at a steady annual rate of 3.92% up to 2028 internationally.

Even though free ebooks offer value to the subscriber exchanging their email for the download, paid-for ebooks must deliver a wealth of valuable information plus actionable advice for the reader.

In this article, we'll help you learn why ebooks are great for earning passive income, and share tips and guidelines for where and how to sell your ebooks.

Here’s a short selection of 8 easy-to-edit ebook templates you can edit, share and download with Visme. View more templates below:

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Why Ebooks Are Good For Passive Income

7 sites to help you sell ebooks, ebook file types and formatting, how to sell ebooks in 11 simple steps, selling ebooks faqs.

• Ebooks are not just for lead magnets but make a great source of passive income that can help you to make money in the long term.
• You can use several sites to sell your ebook, including Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, Payhip and Gumroad.
• Choosing the right file type and formatting for your ebook is essential. File types include Printable PDF, Interactive PDF, Multimedia/Interactive HTML5 or EPUB.
• To sell your ebook, you should know your audience, get an ISBN, write and design your ebook, create an eye-catching cover design, publish and share it, price it, create a landing page, promote it, track sales and nurture leads.
• With Visme, you can choose from a wide range of beautifully designed ebook templates to get started, access intuitive editing features, or publish your ebook with a shareable link.

Passive income is one of the most sought-after sources of income today. It means you're able to generate income with minimal labor involved. In other words, work less and earn more. Who doesn’t want that, right?

Well, ebooks are a great addition to any passive income strategy. The hard work starts at the beginning, and once it’s done, all you need to do is maintain your sales and marketing. Once you create an ebook, market it and share it, it can technically sell itself.

To make money writing ebooks takes a decent amount of effort to write valuable content. Not to mention, building a strong brand that will carry your ebook to success is not an overnight task.

But when you do set everything up correctly, ebooks can help you make money for a long time. In fact, the more evergreen your content is, and the more you keep promoting and updating it, the longer the life of your ebook.

Need more convincing? Here are some reasons why ebooks are great for passive income:

They’re relatively easy digital products to make.

Even though an ebook will take work to put together and publish, it’s still a much easier digital product to create than a multi-lesson online course. You might even have most of the content in your blog post articles that can together create the foundation for an ebook.

Templates also make ebook creation a lot easier than starting from scratch. Using them also increases your chances of creating a successful ebook.

Visme, for example, offers pre-designed multipage templates in lots of different designs and for a variety of industries.

Putting the ebook together once you have the content is pretty straightforward. If you’re working with a team inside your company, then it’s even easier. Using collaboration tools makes ebook building an accessible and inspiring activity.

Plus, even if it takes you a while to create your first ebook, it will be much easier to make more. Why? Because you'll learn from the failures and successes of your last ebook (or ebooks) and make sure your future works are best-sellers.

Beyond being an easy digital product to make, you can easily sell your ebooks online. In the latter part of this article, we’ll discuss how to sell an ebook online.

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They make for great lead magnets.

Collecting leads for your business is a vital step in the marketing funnel. Ebooks are great lead magnets because you are offering value as you get the person’s email. Many people create free ebooks in exchange for a sign-up, so your paid ebook must provide more value than a free one.

The best ebooks, specifically the ones that are most suited for passive income, are the ones that offer evergreen content. A good example of evergreen content is a topic that won’t change or evolve too fast after you’ve written it.

They help with link building.

Ebook creation and promotion generally need a landing page on your website as the lead generation starting point. Add the landing page URL to relevant blog posts and other content on your site.

Likewise, other people can add your link to their content, and you can share the landing page directly on social media.

Selling ebooks needs a good and trustworthy platform. There are many publishing and distribution options, big and small. Choose the one that works for you.

If your ebook is not in the file type your publisher or distributor asks for, there are plenty of free online converters. Additionally, if you have the content and want someone else to convert it to ebook format manually, you can find many people on Fiverrr who offer this service.

In this section, we’ll show you where to sell ebooks online and how to get started.

Visme is an all-in-one design and content creation platform. Its easy-to-use platform lets users with little to no design experience create visually stunning content from scratch or with the help of professionally designed pre-made templates.

Writing and selling an ebook is a long and challenging process. Visme provides a comprehensive space for authors to finish their ebook designs confidently without the need to hire a programmer or designer.

Access ready-to-use ebook templates designed for the B2B or B2C space or Visme's AI Designer to help quickly generate a personalized template that suit your needs. For ebooks of fiction and non-fictional genres, you can bring your ebook cover ideas to life with Visme’s AI image generator or access a library of thousands of images, icons, graphics, animations and so much more.

Visme has a rich library of stock photos you can use in your ebook. If you don’t have any image that fits your context, Visme’s AI image generator is a great solution. With a descriptive prompt, you can generate unique visuals, including images, art, 3D graphics, paintings, pencil drawings and more.

“Some templates you stumble upon and are blown away that someone put the time and effort into creating them. You did not know you needed them in your life until that minute.” - Lorens K., A Graphic Designer who uses Visme .

Plus, you can easily edit your ebook’s most essential information with dynamic fields . This allows you to automatically insert or edit personalized text fields or assign any value needed without the need for painstaking manual updates.

Here's a quick video tutorial to walk you through creating an ebook in Visme:

Once you’ve finished designing your ebook in Visme, whether it’s plain text, multimedia, interactive or animated, you can decide to download or share your ebook as a digital PDF or a printable PDF with bleed marks to ensure your content and words stay in their designated area when professional printed.

You can also turn it into a shareable link that you share with your readers once they’ve made a purchase on your website. As well as make your ebook a private project so you decide who gets to view or read your ebook.

You can also track the number of views on your ebooks when you share them via Visme. This is great for analyzing the performance of your content as you track sales and marketing efforts.

2. Amazon Kindle Direct Publishing

Amazon is one of the largest online platforms for selling digital ebooks. Most authors are proactively selling ebooks on Amazon. Publishing your own ebook is one of the most popular ways to make money on Amazon , which can potentially make $1000+ a month.

Ebooks on Amazon are published using Kindle Direct Publishing. KDP will request that you upload your manuscript, which should meet certain requirements. You can upload Microsoft Word files, EPUB and their signature Kindle file type, KPF.

Choose to publish it as an ebook, paperback or both and once it’s been accepted by Amazon, your ebook will be available to readers worldwide.

3. Smashwords

Smashwords is an ebook publisher and distributor that offers lots of solutions for new and experienced ebook writers. You can upload a Word document or an EPUB file. They turn it into a digital ebook product and distribute it to all major ebook consumer platforms.

4. Rakuten Kobo

Rakuten Kobo is another ebook publisher and distributor offering to sell your ebooks on their site and many other distribution sites. To publish with Rakuten Kobo, simply follow the steps on the website. You can upload Microsoft Word and EPUB files, among others. They also offer solutions for selling audiobooks and even have their own digital readers for sale.

Moving away from sites that concentrate on ebooks alone, there’s also Sellfy — a digital product marketplace where you can sell any digital product for download. You can sell directly from Sellfy or use the link on your website.

Another digital download marketplace is Payhip. To sell an ebook on Payhip, it has to be ready as the file type of your choice. For a site like this, you’re better off selling your ebook as an EPUB. Sell with a Payhip link or add the link to a button on a landing page.

Finally, we have Gumroad — this online marketplace allows users to create a store to sell digital products such as courses, memberships, and ebooks. You have a bit more control over where and how your ebook is marketed as well as the price for an ebook when compared to other platforms.

Ready to use any of these platforms? You can start raking in your ebook profits by pairing Visme with any of the tools we’ve shared.

People have different ways of consuming content, and that’s why your ebook should be easy to read in a variety of digital formats. Also, there’s no golden rule that says your ebook must be in a vertical orientation.

For example, reading an ebook on a laptop is easier when it’s horizontal as the entire page is visible. The choice you make depends on how you expect your readers to view the ebook.

The next choice you need to make is the format and file type. There are four commonly used ebook formats and file types:

Printable PDF

Interactive pdf, multimedia/interactive html5.

The file format you choose will mostly depend on your ebook's style. Many ebooks are just plain text, resembling a paper book but digital. Think Kindle readers, for example.

Other ebooks are highly visual and have more of a magazine feel, with large images and creative fonts. Furthermore, an ebook can be interactive with videos, animations and even sound.

But what’s the difference? Let’s take a look.

The classic printable PDF is one of the most common digital formats for transforming paper books and documents into online versions. Essentially, a PDF ebook can be printed and bound or read on a digital device.

The main downside with a static PDF ebook format is that the pages aren’t responsive on screens, and the viewer needs to zoom in and out to read small text.

Your best use of a printable PDF is to offer one as an option to the reader. Create an interactive PDF or digital experience and provide a printable PDF download as an option.

A great way to improve a regular PDF ebook is to make it interactive.  Add hyperlinks, in-document navigation, informational popups, videos and interactive data visualizations.

Downloading interactive PDFs will only keep the links; everything else will deactivate. To share the full interactive version with the reader, you’ll need to share your ebook via a link and offer the option to download the less interactive version.

Like an interactive PDF, you can share your multimedia interactive ebook  as an HTML5 file or via a live link. Of all the formatting options, this is the one we like to call “a digital experience” due to the multimedia capabilities.

Not only can you add links, videos and popups, but you can also add animated elements and transitions between pages.

EPUB is the universal ebook file format legible by most digital readers. To create an EPUB ebook, use a design tool like Adobe InDesign or Pages from Apple. Thankfully, you can also convert PDF files into EPUB files. But the best conversion suggestion is from HTML5 to EPUB.

You’re much better off publishing as an EPUB than a PDF for professional ebook publishing and distribution. EPUB ebooks are responsive and fit better on digital readers for easy reading.

Now to the good part — selling your ebook(s). Even if you’re hoping for your ebook to grow your brand awareness and be a good lead magnet, you also want it to be profitable.

Here are the steps to follow for selling ebooks that fatten up your bank account.

1. Find Out What Your Audience Wants, and Plan

To make money from ebooks, they need to be worth paying money for. Your ebooks must bring valuable information and actionable advice to the reader.

The content should be either timely or evergreen. If the content is about a current trend, you must update the ebook when needed and send previous buyers a notice to download or read the new version.

Have a planning meeting, or start a Slack channel with your team to get the ebook project off the ground and running. Use a project management document with charts to organize the tasks by importance, dependency and person in charge.

Brainstorm with your team to get a good plan going and start doing the research. Here's a project plan template you can use to organize and plan your own book writing project:

The one golden rule about ebooks is to “write what you know.” That said, it also needs to be content that your audience wants; otherwise, they won’t feel the need to buy your book.

Use tools like Google Trends, SEMrush, Answer the Public, Quora and Reddit to find out what people are searching for in topics you know about. Also, check what your current customers ask your support team; you might get some ideas there.

Here are the best-selling ebook categories on Amazon:

• Religion and Spirituality
• Biographies and Memoirs
• Business and Money
• Cookbooks, Food and Wine

Finally, look at the ebooks already available online. Take notes on the best-selling titles, their price, number of pages and what the cover looks like.

To help with the voice and message of your ebook, create a user persona profile to have a better idea of whom you’ll be writing the ebook for.

Here's a user persona template you can customize for your own use:

You might already have user personas from branding and marketing strategies; leverage those to save time. When planning the outline of the ebook, have the user persona always in mind for the messaging, wording, voice and tone.

2. Write Your Ebook

Now it’s time to write your ebook . Before you start, check if you don’t have content you can reuse from blog posts or newsletters. You can, of course, write the book with all new content.

Here are some tips for writing the content for your ebook.

Start with an outline.

Like any type of long-form content, start your ebook with an outline. The depth of subheadings and bullet points depends on your earlier choice: text-heavy or visually rich formatting.

Separate your content into chunks; for an ebook with mostly text, you’ll need main headings, similar to how chapters have titles. When creating a visual style ebook, branch down from your main headings and use subheadings, bullet points and quotes. Make a note of any image placements and their captions.

Use the main titles to draft an initial table of contents. Rule no.1 of creating the table of contents pages: Do so at the very end; you won’t know the final page numbers and titles until you’ve finished the entire ebook.

Write the content.

Using the outline, write the content. Remember we said to write what you know? Well, that doesn’t mean you don’t have to fact-check. You need to show that the statements you make are accurate and back them up with expert quotes, links to research, footnotes or proof of personal and professional experience.

When giving advice or tips, use examples of possible scenarios that apply to what you’re sharing. It’s better if the examples are real, but you can change names for anonymity. Mention and refer to case studies or previous experiences to prove that your advice works.

When you’ve got the entire ebook written, put it down for a couple of days (if you have the time) and then come back to it with fresh eyes. Read it from beginning to end and check for these things:

• Is there a flow from opening to closing?
• Is the introduction inviting and interesting?
• Does the content progress in some way from one topic to another?
• Are all the visuals supporting the content positively?
• Does all the interactive and multimedia content work as it should?
• Do the transitions between sections make sense?
• Is the conclusion concise and well-rounded?

Don’t forget to proofread!

Finally, don’t forget to proofread the text. Use tools like Grammarly or Language Tool as you write, and then do a final check with Grammarly Pro or Hemingway App to find language and grammar inconsistencies. If there’s an editor in your team, have them look through it and make changes to improve the flow, message and tone.

One of the reasons we love interactive ebooks made with Visme and shared with a live link is that all changes will reflect for the user the next time they open the ebook. This way, changes as small as a typo or as significant as a missing paragraph won’t mean republishing the ebook completely.

Having a writer's block? Or perhaps you need help proofreading your ebook. Visme’s AI text generator can help you create high-quality content. You can also use it to draft your ebook outline or proofread your content.

3. Get an ISBN For Your Ebook (Optional)

Before you design your ebook to sell, you might need an ISBN for it. ISBN stands for International Standard Book Number and is what distributors and bookstores use to distinguish your ebook from others.

Most publishers and distributors need an ISBN to sell any book, including an ebook. The only exceptions are Amazon and Visme live links and some digital download sites like Gumroad.

If you self-publish a physical book and an ebook of the same manuscript, each will need a unique ISBN. The same applies to different file formats of the same ebook.

4. Design Your Ebook

Designing your ebook is next. If you decide on a text-heavy format, incorporate some visuals to break up the content here and there. For expert knowledge ebooks, don’t use random stock photos to fill up space; use data visualizations instead.

These will both add visual richness and value for the reader. If you write a fiction book with very few visuals, try adding a small illustration at the beginning of each chapter, even the title or chapter number can be creative.

For ebooks with a highly visual approach, you’ll need to consider visuals a homogeneous and balanced collection. The imagery is meant to both support and accompany the text while helping with the flow of content.

Placement of the visuals is vital for an easy-to-read pattern on every page. Take a look at some magazines to get inspired. Analyze how the text is easy to read with images and visuals dispersed in between.

Here’s a quick rundown of the pages your ebook needs:

• Content Pages

About the Author

The info page includes the copyright, ISBN, year of publication, any disclaimers, acknowledgments and primary sources of content that need mentioning.

You have two choices to begin putting everything together: start with a template or design from scratch. The choice depends on your team and how confident the person in charge feels about it.

Even if you want to start with a blank canvas, there might be a template you like the look of. Templates are great for inspiration, and if you didn’t know, even designers use templates .

Start with a template.

Templates are great for free ebooks because they’re usually shorter and include less information. But that doesn’t mean you can’t use these for longer ebooks that you will charge for.

Look for templates on sites like Visme, Behance or Renderforest and choose one that fits your content. You can add, remove and duplicate pages in templates easily.

Graphic Design Ebook

Remote Team Management Ebook

Documents Case Studies Guide

Baking Recipe Interactive Ebook

The Future of Event Marketing Ebook

Investment Fundamentals Ebook

Create your ebook View more templates

As you design the pages, you’ll notice why it was important to separate the content into clusters. Separating the content this way makes it easier to format both the text and visuals into the pages.

Take note of what content you copy into the template to avoid duplicating or missing significant sections.

Design your ebook from scratch.

Designing an ebook from scratch does need a certain level of design experience and time. If you want to add your own unique flair to your ebook, rather than using a template, then create from scratch.

You’ll need to plan the formatting first and take notes from ebook templates or ones you’ve bought or read previously.

Try out a couple of designs with sample pages and test with your team before fully finalizing all the pages. This technique will save time, much like a wireframe saves time when designing websites.

Here’s a checklist to help you complete all the steps when creating an ebook.

Tips to improve your ebook design.

Regardless of whether you’re using a template or not, these design tips will help. Each section has a link to more helpful reading about design. Open them in a new tab to read later.

• Font choice: Use no more than two fonts (or two styles of the same font) in your ebook—one for the headings and the others for body text. Great fonts for body text are; Lato, Garamond and Verdana. Choose the one that best matches your brand voice and tone.
• Color palette: Choose a color palette that won’t tire the reader. Avoid using color for the main body text and stick to black or a very dark gray. For the visuals, stick to the same balanced color palette for illustrations, data visualizations and even for photography .
• Visual hierarchy: Follow the rules of visual hierarchy on every page of your ebook. Also, apply flow hierarchy from page to page. Every section starts with a large title, maybe a smaller subtitle and then the body content in a regular size. Further down in the hierarchy could be footnotes and image captions.
• Margins and spacing: One of the biggest mistakes made by non-designs is to forget about the margins . Give your ebook page margins big enough to make the content feel like it's floating in the center of the page. Maintain the same margin for every single page. The only exceptions are full-width images.
• Page numb​​ers: Remember to number the pages in your ebook, but do so at the very end. You don’t need to put a page number on the cover, info page, or table of contents. Most document creators can number the pages automatically , look for that before trying to number the pages manually.

5. Create an Eye-Catching Ebook Cover Design

Create a clever and exciting ebook cover design with the target reader/user persona in mind. Use visuals that will be attractive or relatable to them. Remember that the cover design will not only be part of the ebook itself; you’ll also use it in a mockup to promote the ebook.

The cover design should include the following elements:

• Ebook Title
• Company Name/Logo
• Brand Colors and Imagery

Even though people say to “not judge a book by its cover,” you can bet that people will do just that, regardless. Make sure the cover is inviting and makes sense with the topic of the book.

Use visual hierarchy to organize the content. For example, the title has the largest font, then the subtitle and finally the author name. You can see this in the example below.

6. Download & Publish Your Ebook

When you’re confident that your book is ready to publish, you’ll have to get it ready to sell. Refer back to the section above, where we list the different types of ebook file types. Choose the one that’s right for you. Here are a few more tips regarding your options.

If you choose to download it as a PDF (static or with active links), you’ll need some way to send the ebook to your clients. Here are some ways to do that:

• Upload the PDF to your website to generate a link.
• Add the PDF file to a Dropbox folder, generate the link and when sending it to the client, change the last digit from 0 to 1, so it downloads as soon as someone clicks on it.
• Publish the ebook to the web with Visme and share the live link with customers. They’ll be able to read in Visme (without needing an account) and can download from there if they wish to do so. This option also allows for password-protected access.

Do you want to publish your book on one of the online publisher or distributor sites? You’ll need an EPUB or Word document file.

• Use an online converter to change your PDF ebook into an EPUB— the best only for mostly text publications.
• For responsive ebooks with lots of visuals, download it as an HTML5 and convert it to EPUB.
• Upload your Word document file ebook to the publishing site, and they will convert it for you.

Is your ebook a digital visual experience with multimedia, animations, videos and more? Your best bet is to use the Visme publication option mentioned above.

7. Price Your Ebook

When putting a price on your ebook, it’s crucial to do some market research. How much are other writers charging for their ebooks on similar topics?

Notice how books are priced like this: $6.76, $16.78 or $13.89. It’s all about pricing psychology and how consumers see the price in decimals as being lower than a whole number.

When you choose the platform to publish and distribute your ebook, look at how much they take as a service fee. Mark up the price to a point where you’re making a profit.

How do you know if you’re making a profit? Calculate the time and work it took to create the ebook, to begin with. How much are you planning on spending on marketing?

Is your target audience people that will pay for a higher-priced book, or not? Calculate how many books you’d like to sell before making a profit and then price according to that.

Getting your pricing strategy right means you get to rake in good ebook profits.

8. Create a Landing Page For Your Ebook

Regardless of how you publish your ebook, you’ll need a landing page to promote it and bring people into your sales funnel. There are several ways to get your customers to pay for the book. Remember that the least number of clicks is always best.

Sell ebooks via your website using an e-commerce integration. Both Shopify and WooCommerce are great options. For something more simple, just add a PayPal button to the landing page. Then either set it up for automatic download or via an email to their inbox.

If you’re using a publisher or distributor like Amazon or a digital product marketplace like Gumroad, add the product link to the button on your landing page.

The landing page below is for a book that’s for sale both as a hardcover​​ or an ebook. Each button directs to the relevant sales page.

9. Promote Your Ebook

Now that everything is ready, it’s time to promote your ebook. Some writers and marketers start promoting the book before it’s even finished, building excitement and expectation.

It’s your choice whether to start promoting before or after the ebook is ready. To advertise in advance, you have to be confident that it’ll be finished on a specific date, otherwise, a delay can harm your marketing strategies.

A great way to promote and share news about your ebook is to create a mockup graphic. Here are some ways you can promote your ebook, using the mockup in a promotional design:

• Social media posts
• Social media ads
• Newsletters and email blasts
• Outreach opportunities like guest posts on other sites
• A popup on your site
• As a footer or sidebar ad on your blog posts
• Add a link to the landing page on your email signature
• Ask readers to leave honest reviews which you can share

When you have more than one ebook, create a landing page for all of them together like an archive. Add the main page with all ebooks to your website’s primary menu as an essential resource for your visitors.

Need help with ebook marketing? This comprehensive guide has everything you need to know about marketing your ebook.

10. Track Ebook Sales

Tracking ebook sales performance is essential to know how to proceed with promotional strategies or further ebook creation. Use a combination of techniques to track sales and reading time; that way, you can find out if the people who buy the book are actually reading it or just letting it sit in their inbox.

Most of the sites to sell ebooks in the list above offer some type of analytics. You’ll have to see what each of them has in store when you look at the pros and cons of choosing. Visme, for example, has an analytics tool that shows visitors, views and demographics.

Use Google Analytics to track who visits the landing page but doesn’t buy. Add a UTM parameter to the landing page link when sharing it on social media or anywhere else. Create unique UTM parameters to track where the visits are coming from specifically.

11. Nurture Your Readers

If someone bought one of your ebooks, they’d likely buy another. Once you’ve captured their email and contact through email or via a Facebook pixel, nurture the communication with them.

Use an email provider to send newsletters about upcoming books and personalize messages relevant information to their interests.

Use Facebook ads to retarget people that have visited your site, landing page or Facebook page before. Use mockups with your cover design to make your ebook look inviting, interesting and worth buying. Send repeat buyers the first couple of chapters of an upcoming book, asking them to have first access when it goes live.

Q. Where Can I Sell My Ebooks?

There are various online platforms where you can sell your ebook. Some of the top platforms to consider are Visme, Amazon Kindle Direct Publishing, Smashwords, Rakuten Kobo, Sellfy, Payhip and Gumroad.

Q. Is It Profitable to Sell Ebooks?

Ebooks are profitable, but simply publishing one is not enough. eBooks are profitable when they are marketed and sold properly with intent. Some authors who use Amazon to publish their ebooks can potentially make $1000+ a month.

Q. How Much Can You Make Selling Ebooks?

You can make a lot of money selling ebooks. However, the question—how much do ebooks make?—isn't cut and dried. The amount of money you make from selling ebooks depends on a lot of factors, including the cost of your book, additional expenses such as ebook platform fees and how well it’s received by its audience.

Q. Which Ebooks Sell the Most?

Bubble Cow found that the five top-selling ebook categories were religion and spirituality, biographies and memoirs, business and money, self-help and cookbooks or those focused on food and wine.

Write and Sell Ebooks to Generate Passive Income

Ready to start making money selling ebooks? In this guide, we've shared how to write an ebook and make money, from writing, designing and publishing an ebook to several possible sites to sell your ebook through.

Adding an ebook to your passive income strategy might be just what you need for the next quarter. There’s surely a wealth of knowledge you could share with readers, or maybe a fictional story or memoir you’ve been working on. Inspiring ebooks do well also in both business and self-help circles.

If you’re looking for a platform to create an ebook to sell, try out Visme's online ebook creator . You can easily create a multimedia ebook to share as a live link or convert to EPUB. Or, create a static or interactive PDF ebook to download and share in various ways.

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Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Don’t Let Anxiety Sabotage Your Next Presentation

• Riaz Meghji

Stop focusing on yourself and start focusing on your audience.

If you want to beat speaking anxiety, you need to stop focusing on yourself and point your focus outward. This shift isn’t something that can happen instantaneously. It takes time, patience, and practice. Here’s how to get started.

• Be a giver, not a taker. Takers tend to have more anxiety. They want and need validation from their listeners.
• Givers, on the other hand, are all about service. They do work beforehand to connect with stakeholders and use the information they receive to address the needs of their audience. As a result, their presentation becomes less about them and more about helping the other people in the room.
• If you want to turn your presentation into an act of service, you need to talk to the people in the room — well before your presentation begins.
• Choose about three to five influential leaders, and meet with them before to learn their concerns and goals surrounding the topic you’re presenting on.
• Then, incorporate your findings into you presentation. This will help you shift your focus outwards, from yourself to the audience, and as a result, ease some of your nerves.

Where your work meets your life. See more from Ascend here .

How many times have you had an important message to share, only to be sabotaged by anxiety right before you speak?

• RM Riaz Meghji is a human connection keynote speaker, author of Every Conversation Counts: The 5 Habits of Human Connection That Build Extraordinary Relationships and creator of The Magnetic Presenter speaker coaching program. He is also an accomplished broadcaster with 17 years of television hosting experience. Riaz has hosted for Citytv’s Breakfast Television, MTV Canada, TEDxVancouver, CTV News, and the Toronto International Film Festival.  

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Biden and Trump will debate on Thursday. Here’s what you need to know

U.S. President Joe Biden, left, speaks at an event marking the 12th anniversary of the Deferred Action for Childhood Arrivals (DACA) program in the East Room at the White House on June 18, 2024, in Washington, D.C. Republican presidential candidate former President Donald Trump, right, speaks at a campaign event at 180 Church, Saturday, June 15, 2024, in Detroit.

Kevin Dietsch/Getty Images; Carlos Osorio/AP

President Biden and former President Donald Trump will face off in the first presidential debate of the 2024 general election on Thursday night in Atlanta.

It begins a new phase of the presidential race, less than five months out from Nov. 5, Election Day, as the matchup remains extremely tight. Biden and Trump stand virtually tied, according to the latest NPR/PBS News/Marist poll , which echoes a months-long trend of recent national surveys.

The debate also breaks with campaign tradition, occurring months earlier than usual and with a new set of rules both candidates have agreed to, including no live audience. It’s also the first debate either candidate has participated in this campaign season. Biden largely ran unopposed, and Trump notably skipped the GOP primary debates.

Here’s what you need to know about this first debate.

When and how to watch

The event starts at 9 p.m. ET and will run for 90 minutes. It will be moderated by CNN’s Jake Tapper and Dana Bash and take place at the network’s studios in Atlanta.

The debate will be available on CNN and the streaming platform Max, formerly known as HBO. Viewers without a cable login can watch on CNN's website .

You can follow NPR’s live blog for updates during the debate, as well as to watch the livestream CNN is making available to outside media organizations. That stream will include CNN's commercials and branding; NPR.org will carry that livestream as a public service.

Who will be there?

Biden and Trump are the only presidential candidates who qualified for the debate stage.

Independent candidate Robert F. Kennedy Jr. failed to meet the threshold , which required candidates to poll at 15% or higher in four national surveys and appear on enough state ballots that could theoretically push them past the needed 270 Electoral College votes to secure the presidency.

How is this debate different from those in the past?

Typically, presidential debates occur in front of a live audience, often in an event space on a college or university campus, and are coordinated by the bipartisan Commission on Presidential Debates (CPD).

But not this year. Both candidates have said they will not participate in the CPD's previously scheduled and announced debates, lobbying for earlier matchups .

Instead, Biden and Trump will take part in Thursday’s debate on CNN and then a second in September hosted by ABC News.

Biden and Trump have agreed to the following rules :

• Microphones will be muted unless a candidate is directed to speak.
• Candidates are not allowed to bring prewritten notes or props. They will receive a pen and paper, as well as a bottle of water.
• A coin toss determined podium positions and the order of closing statements. According to CNN, Biden's campaign won the coin toss and chose the podium to the viewers' right. As a result, the Trump team chose to deliver the final closing statement of the evening.

What to watch for

Candidates will likely speak to recent respective legal dramas. The debate comes about a month after Trump was found guilty of 34 criminal charges in New York, becoming the first U.S. president in history to be convicted of felony crimes. Biden's son, Hunter, who is not running for office, was convicted on felony gun charges in Delaware in mid-June and faces a second federal trial in September over failing to pay his taxes.

Biden will also likely address concerns over his age and ability to serve a second term. At 81, he is the oldest sitting president in U.S. history, and if elected for a second term, he would exit office at 86.

While the president has had public slipups throughout his first term, Trump, who is 78, has repeatedly criticized Biden's mental ability , most recently speculating he should take a cognitive test. In that same speech, Trump incorrectly named the doctor who conducted his own cognitive exam while president.

On the issues, it's expected the candidates will discuss the state of the economy and immigration policy, as both are consistently top issues for voters in national polling. It's also possible the candidates will weigh in on international politics, given voters remain divided on whether the U.S. should be sending military aid to Ukraine and Israel in their respective wars.

The debate may also be an opportunity for Biden to address his decreasing support, when compared to 2020, among key parts of his base, notably Blacks and Latinos and young voters .

Trump is losing some ground among older voters, and the Biden campaign is trying to capitalize on that . Plus, the former president may still need to repair relations with Nikki Haley supporters who remain uncertain about backing him again.

What's next?

Trump will likely announce his pick for vice president in the coming weeks. There will also be a vice presidential debate this summer. The date has not been finalized, but Vice President Harris agreed to one held on either July 23 or Aug. 13.

On the legal front, Trump will appear for sentencing in his criminal trial on July 11, just days before the Republican National Convention, which begins on July 15 in Milwaukee. A month later, the Democratic National Convention will kick off on Aug. 19 in Chicago.

Trump and Biden will debate for a second time on Sept. 10.

Copyright 2024 NPR

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