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Marketing Personal Statement Examples

What is a marketing personal statement?

Your marketing UCAS personal statement  is a chance to sell yourself to the university admissions tutors and show them why you would make a great marketing candidate. It’s a place to describe your skills and strengths, as well as your career plans and any relevant work experience you have completed.

You are allowed up to 4,000 characters to explain why you are applying for a marketing degree, so you need to make sure your statement is as polished as possible to stand out from the crowd.

How do I write a good marketing personal statement?

Successful marketing personal statements always use evidence to back up what they say - remember to always show, not tell!

You need to convince admissions tutors that you’re a good match for the programme, so if you claim to be committed, organised or inquisitive, then use examples from your life experience to demonstrate this.

To write a great marketing personal statement you need to start early, brainstorm some ideas, and then begin your first draft.

This will then need to be carefully revised and edited before asking family and friends for feedback. Incorporate their comments and suggestions, and see how it is improved before asking them to look at it again.

Read through our marketing personal statement examples above, which will give you an idea of what a good marketing statement looks like.

Make sure you proofread your statement for grammar and spelling before sending it off, and if you feel you need a little extra help, take a look at our personal statement editing services .

What should I include in my marketing personal statement?

Many students choose to start their marketing personal statement by picking a specific topic and explaining why they enjoy it, e.g. consumer behaviour or retail marketing.

Remember that admissions tutors only want candidates that are as passionate about the subject as they are.

As well as your motivations for studying marketing, think about your hobbies and extracurricular activities too. What skills have you learned from these and how will these help you in your marketing degree?

Talk about any work experience placements you have completed, e.g. working as a marketing assistant or digital marketing intern. What did you take away from this experience? Do you feel you have all the necessary personal traits and qualities that make a good university marketing student?

Your wider reading is also important, so it's worth mentioning anything you've read recently that you found interesting and why. This might be in a newspaper, magazine, journal or online. Generally, admissions tutors like students who express their views and opinions, and can back them up with evidence.

For more help and advice on what to write in your marketing personal statement, please see:

• Personal Statement Editing Services
• Personal Statement Tips From A Teacher
• Analysis Of A Personal Statement
• The 15th January UCAS Deadline: 4 Ways To Avoid Missing It
• Personal Statement FAQs
• Personal Statement Timeline
• 10 Top Personal Statement Writing Tips
• What To Do If You Miss The 15th January UCAS Deadline.

What can I do with a marketing degree?

There are many career options open to those wishing to study marketing at university. These include:

• Digital marketer
• Marketing executive
• Media buyer
• PPC specialist
• Public relations officer
• Product manager
• Social media manager

For more information on careers with a marketing degree, please see Prospects and Top Universities .

What are the best UK universities for marketing?

Currently, the best UK universities for marketing are:

For more information about UK university rankings for marketing, please see The Complete University Guide and The Guardian .

Related resources

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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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MS Marketing (MSMKT) Admissions

Greetings from the MS Marketing Program Office,

Thank you for your interest in pursuing your Master of Science in Marketing degree at the USC Marshall School of Business. We seek to admit a diverse cohort from many different backgrounds and experiences who are all passionate about the vital role marketing plays within the business setting. We look for ambitious students that advocate for the importance of marketing in business, are committed to becoming thought leaders in the field, and that have a growth mindset.

Our program offers a personalized curriculum, two academic tracks to choose from, exceptional career counseling, and exposure to real world industry. We applaud you for taking the next step in your educational journey and look forward to learning more about you via your application. If you have any questions about our admissions processes or the program, please do not hesitate to reach out at anytime at [email protected].

Fight On! The MS in Marketing Program Office

APPLICATION DEADLINES

*** Round 4: Final Application Deadline for International Applicants

Rolling admission after the fourth deadline. Please note that we cannot accept international applicants after Round 4.

Admission Decisions: Admissions decisions are typically released within 8-10 weeks after the submission of your application and receipt of all necessary documents by the admissions committee. If a student is waitlisted, final decisions for admissions will be communicated no later than May 10, 2024.

Virtual Interviews: Qualified candidates for admission will be notified to complete a virtual interview. Please note that admissions to the MSMKT program are competitive, and due to the high number of applicants, not all candidates will be offered a virtual interview.

Mandatory orientation: Friday, May 17th - Saturday, May 18th

Summer 2024 Start: Monday, May 20th

Test Scores

All applicants, regardless of academic history and work experience, must submit a valid GMAT or GRE score.

Official scores must be received before the deadline and sent directly to USC by the testing service in order to be reviewed.

Submitting Scores: Upload electronic copies of your GMAT or GRE scores with your application in addition to sending official scores to USC Marshall through the testing service (GMAC or ETS).

Code: GRE: 4852 (No department code is required). GMAT: scores are sent to Marshall MBA Full Time school code 389-9C-283

Your scores are considered valid only if earned within five years to the month of your intended first term at USC.

English-Language proficiency –TOEFL/IELTS (International Students) International graduate applicants must demonstrate English-language proficiency by submitting TOEFL, IELTS or PTE scores. Minimum Requirement: TOEFL: Total 100; each band 20 IELTS: Overall 7; each band 6 Exceptions: International applicants are exempt from the TOEFL/IELTS requirement only under the circumstances outlined here . Submitting Scores: To avoid delays in the processing of your application, please have your TOEFL or IELTS scores sent to USC Marshall when you pre-register for the examination. Upload electronic copies of your TOEFL or IELTS scores with your application in addition to sending official scores to USC Marshall through the testing service. Official scores must be received directly from the testing service and dated no earlier than 2 years (24 months) prior to the month in which you submit your application to USC. Do not enter the name and contact information of your specific intended graduate department. Code: TOEFL: 4852 (no department code is required) IELTS: choose “University of Southern California, Graduate Programs” from the list of available institutions on the day you sit for the exam

Work Experience

A few years of work experience is preferred, but not required.

Letters of Recommendation

Letters of recommendation are used as a gauge of your professional achievements and managerial potential. We prefer your letters of recommendation be provided by a professor or direct supervisor. This person should provide specific observations and examples of your leadership, teamwork, analytical skills and personal qualities.

Two letters of recommendation on official letterhead are required, preferably one academic and one professional.

Letters of recommendation can only be accepted through the application system.

For your application to be complete, your recommenders must submit their letter by the application deadline. All letters of recommendation must be on official letterhead with a signature, or they will not be accepted.

Tips for Success: When you enter your recommender’s information in the system, you must select the date by which you request the recommendation be completed. Be sure to select a date which is prior to the application deadline.

Request your recommendation letters as soon as you start the online application to allow sufficient time for your recommenders to submit them on your behalf. For more information on recommendations and troubleshooting, please visit the Application Portal Help Center .

Kira Interview

Qualified candidates will be invited to complete an online video interview assessment via Kira Talent. The MS in Marketing Program Office will be in contact with qualified applicants who make it to this round.

1. Personal Statement: (500 words maximum): Upload a one-page personal statement using the 'Personal Statement' button below. A personal statement is your opportunity to articulate how your passions and experience will contribute to the MS in Marketing Program and how this program is the logical next step in your career development.What is a skill or experience you don't possess now but hope to develop in graduate school? 

2. Essay: (800 words maximum): Provide an example of a recent marketing campaign you observed that inspired you to pursue a career in marketing and apply for the MS in Marketing Program at USC. Make sure your answer is detailed and includes all of the following. Please be as specific as possible.

Program Cost and Scholarship

Tuition Tuition is calculated per unit based on the unit price of the given academic year. Tuition is subject to increase each academic year. For detailed information on tuition and mandatory fees please visit: https://classes.usc.edu/term-20223/tuition-and-fees/. Please keep in mind this information relates only to the listed academic year.

The MS Marketing program is a 30-unit program of Business Graduate (500 level and above) Coursework. In addition, we ask students to budget for approximately $1,000 in additional university and program fees. Students are also responsible for housing, food, transportation and student health insurance costs. Admitted Students Deposit A nonrefundable $2,000 deposit secures the student's space in the class. Once enrolled, the $2000 deposit will be credited as payment to your tuition and fees. Please note, once you have paid your deposit, you will not be granted a refund. Payment of your deposit secures your seat in the program and is non-refundable.

Information Sessions

Information Sessions 

Join us on campus or connect with us online for a presentation of USC Marshall's Master of Science in Marketing Program. We will discuss details about the program and what makes it unique, the program-specific application process, and answer any questions you may have. Don't miss this great opportunity to meet with program staff and current students.

https://events.marshall.usc.edu/en/g/wsjMHHXv55?search=&sortBy=date&category=&date=TODAY

Transcripts

Transcript requirements are set forth by the Office of Graduate Admission . Please view their website for details.

Transcript submission is a two-step process: 1.You must upload scanned copies of official transcripts from all institutions attended to the online application. These must be official transcripts printed on university letterhead. Print-outs from online student portals are not acceptable. 2. After you submit your application and receive your 10-digit USC ID number, you must submit the official transcripts by mail, courier, or electronic services from all colleges, universities, and other post-secondary institutions you have previously attended.

Official transcript: A transcript is considered official when it is received in the sealed envelope provided by the school, or when it is electronically transmitted (not emailed) from the institution. Even if it is mailed by the applicant, it can be considered official as long as the envelope has not been opened. Cover sheet: We recommend that you fill out the “College/University Transcript Cover Page” and send it to the registrar’s office of each post-secondary institution you have attended. Although it is not mandatory, including it along with your USC ID number will help match your transcripts to your file as quickly as possible. E-transcripts: USC accepts official electronic transcripts from all countries, provided that the transcript originates from a secure site formally linked to the sending institution. Please instruct the vendor to email the transcript to [email protected]. Do not send any other materials or correspondence to this email. Electronic transcripts e-mailed to any other address will not be downloaded, delaying review of your file and adding an extra expense because the transcript will need to be re-sent. Transcripts in original language of issuance: International students who have earned their degree outside the United States must check the country-specific requirements to determine if original-language copies of their academic records are needed. In such cases, a separate, word-for-word, English-language translation of all academic records must also be submitted. The translation should either be issued directly from the school itself or by a professional, certified translator. It must contain all information shown on the original-language documents and “mirror” them as precisely as possible. Dual-language transcripts are also acceptable. USC alumni or current students: USC degree holders do not need to submit USC transcripts to the Office of Graduate Admission. Please be sure to include your USC enrollment in the “Academic Background” section so that we may match your application to the academic records already on file. Credential evaluation: Please note that USC does not accept or recognize credential evaluation reports from outside agencies (e.g. WES, ECE, etc.) for the purposes of admission review. Mailing Instructions If sending your transcripts via regular mail, please use the following address: University of Southern California USC Office of Graduate Admission 3601 South Flower Street, Room 112 Los Angeles, CA 90089-0915 If sending your transcripts via courier service, such as DHL or FedEx, please use the following address: University of Southern California USC Office of Graduate Admission and Financial Aid 3601 South Flower Street, Tyler 112 Los Angeles, CA 90089-0915 Phone: (213) 740-1111

Application Fees

Nonrefundable application fee: $155

USC students/staff/alumni, US military veterans, and select other groups qualify for an application fee waiver. For Fee Waiver Categories and instructions on how to apply for a waiver, click here .

Online Application

Complete the online application and upload all required documents here . International applicants should also consult the instructions for international students published in the USC Graduate Admissions website . When applying, we recommend using a personal email address that you will maintain access to for the foreseeable future rather than university or temporary accounts that you may lose access to. The program office is only able to communicate admissions decisions to the email address used at time of application.

Four-year Undergraduate Degree, or Equivalent

To be in the program the applicant must have earned the equivalent of a 4-year U.S. bachelor's degree with a competitive GPA. Applicants in the process of finishing an undergraduate degree may apply, with acceptance contingent on finishing the undergraduate degree and ability to be physically present at the start of the program. Please see here for degree requirements by country.

International Students only: Financial documentation and Passport

Admission to USC is based on merit rather than ability to pay. The U.S. government, however, requires that all international applicants provide proof of adequate financial support for the first year of study and passport copies for you and any applicable dependents before a formal letter of admission and an I-20 (or DS-2019) can be issued. It is not necessary to submit financial documents or a copy of a valid passport for your application to be reviewed or for an admission decision to be rendered. However, during application ‘busy season’ from February to May, students should be aware that processing time for these documents can take up to 8 weeks. For this reason, we strongly suggest you submit financial receipt of the I-20 document for admitted and certified students. Please read carefully through USC Graduate Admission Guidelines for Financial Documentation , particularly the Financial Statement Expense Figures as well as the detailed guidelines for submitting proof of financial support.

International Applicants FAQ

The MS in Marketing program boasts a large enrollment of international students. We’ve developed the below to help answer some frequently asked questions. Admissions & Eligibility Who is considered an international applicant? All applicants that are not United States nationals, and will be entering, or have already entered, the United States with an F-1 or J-1 student visa, should apply as an international student. Applicants who already reside in the United States and hold other non-immigrant visas (for example, E2, H2 or L2) are also considered international applicants. Permanent residents of the United States, naturalized U.S. citizens, and U.S. citizens residing abroad and attending a university outside the United States are not considered international students. *For more information see here When is the application deadline for international students? The final deadline for international students may be a bit earlier than for U.S. citizens. This is to ensure time for visa processing. Review the Dates and Deadlines above for all updated deadlines. What is the language requirement? Review the Test Scores section for complete information. How do I know if I am exempt from language testing? International applicants are exempt from the TOEFL/IELTS requirement only under the circumstances outlined under “English-Language Test Waiver” here. What are the minimum scores for the TOEFL and IELTS? Review the Test Scores section for complete information. I have a 3-year Bachelor's degree, can I apply? Country specific requirements are listed here What are the transcript requirements for International Institutions? Students who have earned their degree outside the United States must check the country-specific requirements to determine if original-language copies of their academic records are needed.

Please also review the Transcript section and be sure to submit all required documents as part of your initial application via the online portal. Transcripts regularly take up to 8 weeks to process. Requests for transcripts missing from the original application submitted can add significant processing time. Does USC accept WES evaluated transcripts? USC does NOT accept WES evaluated transcripts. If admitted, you will be required to submit your bachelor’s degree information to IERF for degree verification. Detailed information is available at www.ierf.org/usc What is the required International Degree Verification process? Students who choose to attend USC should be aware that the USC Office of Degree Progress requires verification of international bachelor’s degrees from the International Education Research Foundation (IERF). Students complete this process after admission to the program. Detailed information about IERF services, including application forms, fees, and required documents are available at www.ierf.org/usc . Please contact Degree Progress [email protected], 213.740.7070 if you have any questions, or need more information regarding prior degree verification. Does USC provide answers to other Frequent Asked Questions about admissions for an International Student? The Graduate Admissions Office website is an amazing resource for international applicants and students to help address frequently asked questions and concerns. Visit their FAQ page for international students! What is USC’s Office of International Service (OIS)? USC's Office of International Services (OIS) is the primary resource for USC's international students. This office has the most updated information regarding visas, events specifically for international students, and employment. They also have great information on pre-arrival, arrival, and life in Los Angeles! All new students should sign up for their newsletter . Financing Your Degree For financial documentation, how much money do I need to have? The cost of attendance at USC changes from year to year. The amount required for financial documentation is the estimated cost of living and studying in Los Angeles for one year, not the cost of tuition for the entire program.

Please carefully review the International Students only: Financial documentation and Passport section for details. What if I need help paying for school? Are there scholarships? The USC Marshall School of Business offers a limited number of partial tuition scholarships for students. These awards are highly competitive and are determined at the time of admission. U.S. citizens and international students are eligible. Applicants are encouraged to apply early for priority scholarship consideration. Please review our Program Cost and Scholarship section for more details. Many of our students pay for their degrees using savings or loans. For more information on financial aid that is specific to international students, please see USC's Financial Aid Website .

PROGRESSIVE DEGREE PROGRAM

Progressive MSMKT students complete 27-30 units and customize their degree by selecting either the Consumer Behavior or Marketing Analytics track. The Marketing Analytics track is a STEM designated program. The MSMKT PDP program is open to both business and non-business majors. The MS MKT program starts in the Summer term and follows a sequential order. Therefore, students interested in an MS MKT PDP must apply to start in summer term only.

Undergraduate business majors may qualify to have up to 9 units of MSMKT graduate electives count toward their undergraduate Marshall Upper Division Electives (MUDE) units.

Program Eligibility 

Applicants to the MSMKT progressive degree program must meet the following qualifications

• Have completed at least 64 total units of undergraduate courses excluding AP/IB units earned prior to high school graduation
• Applicants must have at least a 3.0 cumulative USC GPA at the time of application. Applicants should be aware that the Master of Science in Marketing Progressive Degree Program is very competitive, and successful applicants generally have an undergraduate GPA of 3.5 or higher
• Plan to begin the MSMKT Progressive Degree Program in the Summer 2024 term (no exceptions)
• All students in their 1st summer of enrollment must take GSBA 542 and GSBA 528. Students who are not available to take classes during their 2nd summer of enrollment must also take DSO 510 in 1st summer. Marketing Analytics track students must additionally take GSBA 545 in their 1st fall
• Plan to enroll in only one Progressive Degree Program. Students who are currently enrolled in a PDP cannot apply for another one.

Application Process

If you meet the qualifications mentioned above, you may apply to the MSMKT Progressive Degree Program for Summer 2024. A completed application includes:

· MSMKT Online Application · Copy of most recent Undergraduate course plan from the undergraduate advisor · Copy of STARS report · Professional Resume · Two (2) short response essays - Essay 1: Personal Statement (no more than 500 words): Why you would like to pursue an MS MKT PDP and what are your career aspirations? - Essay #2 (no more than 700 words): Describe a marketing campaign that truly inspired you and why it did. · Two (2) Letters of Recommendation sent directly by your recommender to [email protected] · Draft of the USC Progressive Degree Program Proposed Course Plan form , without any signatures (Complete to the best of your ability, based on the instructions)

*Qualified candidates will be invited for a Zoom admissions interview. Decisions are released 6-8 weeks after each round deadline.

• The University of Warwick

A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

------------------------

Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

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• Personal Statements
• Marketing Personal Statement

Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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How To Write A Personal Statement For Masters (17 PDF Sample Examples)

Published: 14 Mar 2022 Study Abroad 103,094 views

A personal statement for masters program is one of the most important parts of your college application and writing a good one is what’s the exception between receiving an offer and being rejected.

If you’ve been tasked with presenting a personal statement, you should keep in mind that whatever you submit must put you forward as the right candidate for the course. Additionally, it should convince the admissions officers that you deserve a place on your program of study.

Achieving the above, is a skill most postgraduate students are yet to acquire but thankfully this article on How To Write A Personal Statement For Masters covers everything you need to know on doing this.

In this article you’ll learn:

• What is a personal statement?
• Tips for making your personal statement for masters stand out
• How to write a personal statement for masters
• Personal statement for masters sample
• Examples of personal statement for masters
• Conclusion – things to avoid when writing a personal statement for masters

Read:  Admission Interview Tips .

What Is a Personal Statement?

A personal statement AKA admissions or application essay or statement of purpose is a type of essay or written statement a candidate presents to a college, university, or graduate school they are applying to, explaining why they want to attend that school, study a particular course, and why they would be a perfect fit for these things.

A personal statement for masters is an essay you submit specifically for your postgraduate application. Writing one presents the opportunity for you to promote yourself to a school and show the admissions teachers that you are the perfect candidate for a course.

Tips For Making Your Personal Statement For Masters Stand Out

Before we get into how you should write a statement of purpose for masters, we would first like to share with you certain tips to include in your essay to make it stand out from that of other applicants and be convincing enough to any admissions officer that reads it. The tips we have mentioned here, cover general things like starting and ending your personal statement, timing, length, and what to include and what not to include in the essay, etc.

1. Starting And Ending A Personal Statement

When starting a personal statement, you would want to right off the bat grab the reader’s attention. To do this, start the statement by writing about your degree of choice, next why you want to study it and then how you got interested in it.

The next 2 sentences after that should cover a summary of your background in the chosen field, and you conclude by saying what you plan to do once you acquire your graduate degree.

Also start with that the evaluators reading want to hear first, then every other information should come second. You will notice we’ve used in the sop examples for masters we will share with you later in this article.

2. Plan Ahead

A personal statement is not something you rush while writing, which means if you want to get something good before you application then you must start to decide things like the length and how long it should take to complete.

Let us throw more light on this…

For length, a personal statement should be brief ranging somewhere between 500 -700 words, although schools often detect how long it should be. So, this is dependent on the institution you are applying to.

In terms of what to say in a statement, you could include personal experiences like why you were driven to apply for the program, an experience you had with a scholar in your chosen discipline, a course you took that inspired you to pursue masters, or a key moment during your studies which further motivated you.

No matter what you decide to write, just keep in mind that you need to take your time to craft something good even if it means creating several drafts before the real thing and do not forget to proofread the statement for errors.

3. Research Your Program Of Study

Researching your program of study is one way to establish that you truly understand the discipline you’re getting into and prove to the admissions officer that you thoroughly thought about it before applying.

And because you want to put yourself forward as a serious candidate, one way to make you research easier is for you to visit the website of the department you are applying to. This page will contain information about faculty members, their specialisation, and publications.

From the intel, you gathered there you can now identify which professors match your interests and which ones you will benefit the most from learning under. After you’ve found this out, relate the same in a sentence or two in your statement of purpose for masters.

Example: “I would be honoured to study under the tutelage of Professor Nadia whose work I found resonated strongly with my beliefs and intended projects in this course”.

4. Avoid Clichés, Junks, And Many Details

When writing a statement of purpose for master degree try to avoid clichés, junks, and unnecessary details so that you don’t lose or bore your readers in between. Be as concise as possible, even if it’s your chance to express yourself.

A personal statement is an opportunity for the admissions committee to get information that tells the that you are suitable for the course. So, when you overpower your statement with too many words, stories, and useless details, you come off as someone who is just trying to meet the word count.

5. Include Your Personal History Only If It Adds To The Statement

Do not include your personal history in your statement of intent for masters if it is not relevant to your purpose of study. This means no need for you to tell that story about that time you helped someone treat a cut and immediately realised that you wanted to be a doctor or nurse or how you developed a taste for reading at a very young age.

We can guarantee you that the hundreds of other applications competing for the same spot you are felt the same way, so saying those things really doesn’t make you unique.

On the other hand, if you are going to add personal history to your statement, you can put in things like an internship you did and the experience you got from the job, a major research project you ran by yourself, publications you’ve read or published, conferences you’ve attended or presentations you’ve done. These experiences are more concrete and are directly related to your program of study. They also set you apart from other applicants.

6. Don't Use The Same Personal Statement For All Your Applications

One common mistake applicant make that you shouldn’t is using the same statement of purpose for master degree for all your applications. Using the same information repeatedly even if you are going to change the university names is risky and could land you in a big mistake on a day you forget to be thorough.

All programmes have their own unique set of questions they want to see answered and information they need in your personal statement.

And even if some of them like extracurricular activities, proposal for project, why you are applying to the school, your unique qualities, and research works you’re doing might appear the same, do not use one statement to respond to all of them.

Write a new unique personal statement every time you want to apply.

Check out:  How to Write a Good CV for Students - Resume Examples for Students (PDF).

How To Write A Personal Statement for Masters

When writing a personal statement for masters there are several steps and ground rules you need to follow to ensure that it comes out good enough to impress the admissions team of a school, and ultimately convince them to give you a spot on your program of study.

If writing one is something you are currently struggling with and can’t seem to get down the process of it right no matter what, this section on how to write a personal statement for masters, discusses in detail everything you need to get help with yours.

There are 4 parts to consider when writing your personal statement and we have listed them below:

1. Planning A Personal Statement

A personal statement is a piece of writing showing your academic interests and is only for application purposes which means there is no room for any autobiographical information in it about your personal life. Be as to-the-point as possible when writing it and stick to telling the school why you are the right person for the course, plus any other extra information detailing your achievements.

Before You Start:

Allot plenty of time to write your msc personal statement so that you don’t rush it. Remember, this simple piece of writing is your one shot at convincing a school that you are the best applicant they’ve seen and as such can either make or break your application.

Read the information expected of you from the university, rules and guidelines given, selection criteria and understand what they mean. Also research the institution.

Do a thorough research on the course you are applying for; this will help you explain better why you want to study it. The tutors interviewing you can tell when you are lying and presenting yourself as uninformed can cost you the admission.

Ensure that you don’t use the same personal statement for all your applications.

When Writing:

When writing the statement there are some questions to ask yourself that can help you plan it better. Those questions are:

• Why you want to study a master’s and how does it benefit you in future?
• How does the course you have chosen fit into your pre-existing skill set?
• How do you stand out from the crowd as an applicant - e.g., work experiences you’ve had in the same field you are applying for?
• What do you aspire to do or be as a future career and how will the course help you achieve that?
• How can your work or skillsets contribute positively to the department/ university you are applying to, or society at large?

On the other hand, if you are applying for the masters to change from the field you studied in your undergraduate to another field, you should tell the school why you decided to take a different path in your studies.

Questions to ask yourself for this include:

• Your reason for deciding to change your discipline.
• How your undergraduate degree will be material for bringing fresh insights into your masters course.
• How changing your study path will help you attain your future career.

2. Structuring A Personal Statement

Having good structure for your personal statement for master degree is important because it ensures that everything from the beginning, middle, and ending of the statement is written and equally falls in place perfectly.

We’ve left some tips for you below to help you:

Start your personal statement with an attention-grabbing introduction that is not dramatic or cliché. That means you should not begin with any of these over-used phrases we’ve listed out below:

For as long as I remember…

Since my childhood…

I want to apply to this course because I’ve always felt a strong connection to it…

All my life, I have always loved…

My interest in (course) always ran deeper than…

I’ve always been zealous about…

Ever since I was a child, I’ve always wanted to pursue a career in…

My past educational experiences have always…

You would want to be as snappy as possible with your opening because the admission officer has over a hundred applications to read and can’t waste all their time on yours. This means you should avoid overpowering it with unnecessary facts, quotes, and stories from your life.

The middle part of your ma personal statement is where the main content of the write-up should be. This is where you show your dedication to the course you’ve chosen, what motivated you to choose it, and why you are the right candidate for it.

When writing the middle part of a graduate personal statement, you should:  

• Give concrete reasons why you want to study a course at the University. The reason could be because of how the course is aligned to your future career or the University’s reputation in teaching that program.
• Mention relevant things like projects, dissertations, or essays you’ve done, and any work experience you have.
• Show proof of your core skills like and how they can contribute to the department.
• Prove what makes you a unique candidate.
• Discuss who your main influences for wanting to study the course are and why.
• Add experiences like memberships to clubs that are related to your field, papers you’ve written before, awards, scholarships, or prizes.
• Draw focus to how the course links to your past and future.
• Mention your academic and non-academic skills and how they fit the course.

For Formatting:

• Keep the statement length between 250 -500 words or as directed by the school.
• Sentences should be no more than 25-30 words.
• Use headings to break up the content – Why this university? Why this subject? Etc.
• Make claims and provide evidence to back each of them up. This can be done by discussing your work experience and academic interests.

Language and tone to use:     

• The tone for your masters application personal statement should be positive and enthusiastic, to show you eagerness to learn and so that you convince the evaluators that you have what it takes to succeed.
• Use exciting and refreshing language, and an engaging opening line.
• Ensure you grammar, punctuations, and spellings are accurate.
• Avoid exaggerated claims you cannot backup.
• Don’t use cliché generic terms and keep your focus on the course.

Keep the ending of your essay for master degree application concise and memorable, leaving no doubt in the admission officers mind that you deserve a spot on the program.

To create the best ending summarise all your key points without dragging it our or repeating yourself. The ending should be simple, end on a positive note and make it clear that the school will be lucky to have you on their program.

Personal Statement for Masters Sample

In this section, we have left a masters personal statement example for you, which you can use as material to write yours for any course of study you are applying to a school for.

Personal Statement PDF

You can also download this statement of purpose sample for masters degree pdf here and take your time to read it later – Personal Statement For Masters Sample .

See Also:  Student CV Template .

Examples of Personal Statement for Masters

We have taken the time to source for some of the best postgraduate personal statement examples, which you can use in addition to the personal statement for masters program example as a template to write yours.

While you scroll through our list, you will find the perfect masters essay example for any field you wish to apply for, from business administration, to Psychology, to information technology, and lots more.

1. msw personal statement

We have found one of the best msw personal statement examples out there for you.

social work masters personal statement .  

2. personal statement for masters in public health

mph personal statement examples

3. personal statement for masters in management

Personal statement for master degree sample for masters in management .  , 4. personal statement for masters in education example.

personal statement for masters in education example

5. psychology masters personal statement

psychology masters personal statement example

6. sample personal statement for masters in data science data science masters personal statement

7. speech and language therapy personal statement statement of purpose for masters sample: speech and language therapy

8. business administration personal statement personal statement for masters in business administration

9. personal statement for masters in cyber security pdf masters degree personal statement examples for cyber security

10. personal statement for masters in finance msc finance personal statement examples

11. statement of purpose for masters in information technology pdf msc personal statement examples for information technology

12. international development personal statement statement of purpose for masters example

13. msc international business management personal statement international business management personal statement examples

14. computer science masters personal statement

statement of purpose for masters in computer science pdf

15. personal statement for masters in economics statement of purpose sample for masters degree in economics

16. mha personal statement statement of purpose format for masters in health administration    

Conclusion – Things to Avoid When Writing A Personal Statement For Masters When writing a personal statement for university masters, there are some things you should avoid, so that you don’t ruin your essay. We have listed out those things below: •    Avoid negativity. •    Following an online template blindly. •    Do not include unnecessary course modules, personal facts, or extra-curricular activities in your personal statement. •    Do not lie or exaggerate an achievement or event. •    Do not include inspirational quotes to your statement. •    Avoid using clichés, gimmicks, humour, over-used word such as 'passion' or ‘driven’. •    Do not make pleading statements. •    Avoid mentioning key authors or professors in your field without any explanation. •    Avoid using sentences that are too long. •    Avoid flattering the organisation or using patronising terms. •    Do not repeat information in your statement that you have already listed in your application. •    Avoid waffling i.e., writing at length. •    Don’t start writing your personal statement at the last minute.  

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How to Write a Good Personal Statement for a Scholarship ( 7 PDF Sample Examples).

How To Write A Good Motivation Letter For Scholarship (4 PDF Sample Examples).

How To Write A Letter Of Intent For Scholarship (4 PDF Sample LOI Example).

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Future plans

To be able to write what you will be interested in after you leave the institute, you need to know about the different career paths you can choose in the field of marketing. So, read about different options, visualize yourself donning any of those roles and write where you would like to see that particular career path down the line, say 5 years or 10 years time.

International Marketing Personal Statement Writing – Be Careful of These Do’s and Don’ts

• Keep it personal and focused on you. Don’t write about Elon Musk or Jeff Bezos. Write about yourself and what you aspire to become. 
• Prove your strong understanding of marketing. Show that you have chosen this particular career path with a strong understanding. 
• Make it interesting to read from start to end. Use a friendly tone throughout without compromising on the professional nature of the essay. 
• Be true to yourself. A genuine personal statement will identify more closely with the fact of who you are. 
• Pique the interest of the reader in the introduction. Similarly, give out what to take away from the document in the conclusion. 
• Don’t plagiarize your marketing personal statement. Plagiarism will not only get your application rejected but also lead to getting blacklisted. 
• Don’t rush to write. If you are left with no time to write a well-thought-out and error-free marketing masters personal statement, seek professional writers’ help. 
• Don’t write too long or too short. If it’s too long, selectors will think you have not prioritized your points. A too-short essay reveals your inability to present your points. 
• Don’t stuff in technical jargon to make it a complicated read. It is ideal to present your essay in simple language. 
• Don’t simply list points. Whatever you say in the personal statement must be supported by facts and evidence. 

Why Choose Marketing as a Field of Study?

Marketing is perhaps one of the top ten higher study programs worldwide. Here are the various benefits of choosing it as a higher study program. 

It covers a wide range of topics:

Marketing is a branch of study that trains one in a variety of concepts such as business, economics, corporate culture, logical thinking, data analysis and more. 

Marketing has multiple everyday applications:

Even if you don’t want to become an entrepreneur or don’t wish to get into sales and marketing, the skills and applications that you learn can be useful for your everyday life.

It offers a wide range of career choices:

After completing a higher study program in marketing, you will have a wide range of career options to choose from. For instance, marketing executive, brand management, digital marketing etc. 

It improves your communication skills:

A marketing program will require students to do a lot of presentations, seminars and public speaking. By the end of the program, you will be able to do a presentation to the public both convincingly and confidently. 

It will not run out of demand:

As a qualified professional in marketing, you will always find yourself surrounded by job opportunities in marketing or any related field.

Top 5 Specializations in Marketing

Marketing is a higher study discipline that is constantly evolving. While getting trained in this field, you can reroute your focus to any of the following specializations. If you already have a clear perspective of where to head, you can mention that in your personal statement for marketing. 

• Digital Marketing
• Visual Marketing
• Influencer Marketing
• Product Marketing
• Brand Management Marketing

Career Opportunities for a Marketing Graduate

The following are the top career choices for a graduate who completes his/her higher education in the field of marketing. 

• Marketing Executive 
• Brand Executive 
• Customer Relations Associate
• Business Development Executive
• Market Researcher

Top Countries & Universities to Head to For Advanced Studies in Marketing

Australia has one of the fastest-growing economies in the world. It’s already a well-developed country. Plus, there are myriads of colleges and universities that offer higher study programs in marketing.  Below is the list of top institutes where you can pursue marketing in Australia. Write a bespoke marketing personal statement for each of these institutes. 

Germany is a western European country which is known for its huge manufacturing industries. It is an ideal place for someone who wants to get hands-on experience in marketing. Below are the top German institutes for advanced studies in marketing. Get yourself familiar with marketing personal statement examples before writing a customized personal statement for these institutes. 

The world’s number one economy, the USA, has a great number of colleges and universities that offer advanced-level training in marketing. Here is a list. 

The UK hosts some of the most prestigious institutions in the world that offer higher studies in all fields including marketing. Here are the top six UK-based institutes for marketing for your consideration. 

What makes a lot of students go to Canada for higher studies? One, it has a growing economy. Two, the country hosts many globally acclaimed colleges and universities. If you are looking to study marketing in Canada, consider the following. 

A bespoke personal statement is essential to improve your chances of getting admission to your desired institute. Where you get trained in marketing determines what you become. 

Have you found this blog helpful in writing your marketing personal statement? Did it answer all your questions? 

We are eager to know and we would highly appreciate your feedback and suggestions. So, write them in the comment below. 

I'm Anjit.V.S, freelance writer, academic documentation expert, and brand consultant. Having worked with thousands of students and global brands, I bring extensive and diversified experience to every project. Crafting compelling narratives and devising strategic branding solutions are my forte. With an unflinching commitment to excellence, I consistently deliver impeccable results. Whether it's shaping brand identities, drafting academic documents or brainstorming marketing strategies, you can confidently rely on me to bring innovation and expertise to the table. Let's collaborate and elevate your brand together!

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PERSONAL STATEMENT EXAMPLE Marketing Management Personal Statement

Submitted by Dané

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Marketing Management Personal Statement

It began during my daily commute to school in Addis Ababa, Ethiopia. Although it was incredibly common to see homeless people, including those with mental and physical disabilities, wandering the streets of Addis, I never got used to the sight. I grew up feeling a strong desire to help those in need, and I particularly became interested in learning how to improve the lives of amputees. I grew fascinated with the concepts of robotic arms and prosthetic limbs. Reading ‘The Touch’ by Randall Wallace, taught me about the characteristics of a biomedical engineer. Characteristics such as patience, collaboration, and creativeness, all of which I believe I possess and want to develop further through this course. I learned that biomedical engineering is for those who are passionate about working at the interface of innovation and medicine. Knowing this, made it clear that this field is the perfect place for me.

I attended Biomedical Engineering talks during open days at Queen Mary’s University , UCL and King’s College, where I got the chance to interact with numerous professors in the engineering sector. This exposure highlighted the immense impact that technology, even the smallest of devices, can have on saving lives. Advancements in science, medicine, and technology now allow us to design artificial body parts in such remarkable detail that they work perfectly with human bodies. I am fascinated by this work, and I enjoy staying updated on the latest medical technology developments. Recently, on Wired I read an interesting article about an innovative headset that gives verbal instructions about the surroundings to assist the visually impaired. Additionally, on Medical Futurist I read about the new device that monitors blood sugar and automatically supplies insulin to people with diabetes.

Studying A-levels has played a vital part in expanding my insight. Firstly, Biology taught me about the importance of intensive reading and identifying small details. This is particularly evident during the vast topic of the immune system. Chemistry has allowed me to gain analytical skills and has shown me how to interpret research from practicals, such as Titration. On the other hand, Maths has trained me to think logically and strategically especially when problem-solving. Outside of College, I have taken some online courses such as ‘The Basics of Biomedical Engineering’ on edX which is IEEE verified. Due to my interest in computing, I’ve also learned the basics of coding in HTML, CSS, and Python on Udemy.

I have acquired a great deal of theoretical knowledge throughout my educational career. However, I also wanted to develop my practical knowledge. To gain further experience, during the summer of 2017, I completed a voluntary placement in the genetics department of Northwick Park Hospital, where they mainly test for Cystic Fibrosis. My experience there showed me how the diagnosis for this condition takes place, for example through the new-born blood spot screening test. I had a chance to see the equipment used during these tests and was able to talk to the Doctors about what improvements they would like to see in this field. It showed me how this sector is still developing and how now is an ideal opportunity to study Biomedical Engineering. In addition to this, in February 2017, I gained work experience as a pharmacist’s assistant at Shaftesbury Pharmacy, where I aided in dispensing medicine and handing out prescriptions. The position required me to be highly attentive as I had to work with several customers simultaneously.

Biomedical engineering is a challenging and complex field, but I know that I like being challenged and believe that this would be an opportunity to expand my knowledge. Due to my open-minded, creative attitude, I’m eager to have a part and hopefully have an impact on humanity as a whole, and through this course, I believe I can do that.

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MSc Management with Digital Marketing

• Sample personal statement

28 July, 2022

Msc management with digital marketing share.

• 12 May, 2013

I am Md S Zaman and with great tenaciousness, I am applying this application to study the course MSc Management with Digital Marketing at BPP University. I am very fascinated to pursue this degree in charge of a proper understanding of advanced theories and techniques in management via digital marketing modules. I believe that if I will be successful in this course I can use my knowledge and skills in emerging areas that can drive growth in digital marketing and management abilities and be used across various sectors throughout my career. After completing my secondary education, I obtained a Diploma degree in Engineering from Bangladesh Technical Education Board, Bangladesh in 2010. For my graduation, I have completed my Bachelor degree in Computer Science and Engineering in 2013 from State University of Bangladesh. After my graduation I have joined as an Deputy Manager in Takaful Islami Insurance Limited and I worked there from 2013 to 2019. Now, I have been working as a Senior Executive (BGIT) in T Sports - Bashundhara Group since 2019. From my professional experience I have realized I need to gain more knowledge about managerial tactics. And now, I want to develop my core skills to use digital marketing tools. I have great communication skills and leadership qualities. My personal interests include socializing, networking data and traveling. My English Language skills have been sharper as my medium of instruction was in English in my bachelor programme. Being a sociable person I want to adjunct the chance to use my earned skills in a professional context. Moreover, I am well informed of BPP University’s outstanding reputation and it will be a concession for me to gain more knowledge via this programme.

Having a UK degree is highly respected by employers in Bangladesh. They believe that, UK degree is more than qualified and expectations are high from applicants with such degrees. And, I want to pursue my Master's degree from BPP University, as the university is known as a leading institution of professional skills and because of its good reputation in teaching. Moreover, BPP campus is known for its modern facilities and innovative teaching methods that support learning effectively in a range of styles. They provide associated lectures with video and written case studies and group studies, presentations by visiting experts, engagement skills sessions. Where in my country the study environment follows theoretical systems which are only paper based and no practical skills can gained. So, I can find my career prospectives by studying at BPP University which would give me the chance to differentiate myself from challenges. The demanding course contents includes as Personal Effectiveness, Leading Through Digital Disruption, Global Strategy & Sustainability, Data Driven Decisions Making, Digital Marketing Strategy and Analytics, Brand Building in the Digital Age, Digital Marketing and Communication, Business Project, I will gain the knowledge, skills and behaviors that are required for my chosen career field. The course will help me to explore how to use data properly to drive performance and manage risk in various times and changes. Most importantly, the thing that motivated me to choose UK is that it maintains a quality management system with high standard in all fields. By researching I have come to know that, a great number of graduates creating the huge number of chances to get placed with leading companies with UK degrees'. I career will be flourishing more and it will be my great achievement if I can complete this degree.

While researching I found that, this MSc degree is best for them who want to develop their management skills with a solid understanding of advanced theories and techniques in digital marketing. As my professional career goal is to be a top management employer so I need to gain more knowledge on the latest developments in leadership theories and methods in management area. With better idea and innovative planning, business can be grow very skillfully. I need to explore the digital platforms for the business and grow brand awareness and to develop my knowledge in digital marketing and management tools. After completion of this degree, I want to be a Business Developer or Marketing Analyst in a well reputed organizations in my home country. From my past study course, I have learned excellent problem-solving, analytical, and technical skills, I believe that this course would be the right choice me to achieve my career objectives. However, I am determined to study this course in the UK as the study environment in my country is quite different and we only have the opportunity to study with local students. Importantly, UK university campuses are safe and free from political and social chaos. Moreover, UK education is practice based and teaching is tailored to meet current industry and business requirements. By researching, I found that top 10 universities in the world, 4 of are held by UK institutions. Also, 83% international graduates feel that a UK degree has helped them to get jobs. This has played a key part in my decision-making when choosing a study destination. Also, UK prepares their students academically and give them soft skills which is helpful for their future career. I believe that the UK is the right choice for my course that will make it better and further open doors for my profession.

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Scottie Scheffler releases statement after Friday morning arrest at PGA Championship

S cottie Scheffler released a statement after he was arrested and charged with four counts following his arrest by Louisville police on Friday morning trying to enter Valhalla Golf Club for the second round of the PGA Championship .

The world's No. 1-ranked golfer was attempting to drive around an accident scene on the median of a road. Police attempted to clear an accident fatality when Scheffler's marked vehicle tried to avoid traffic. A police officer instructed Scheffler to stop, but Scheffler drove another 20 yards before stopping.

Scheffler was handcuffed and taken into custody, where he was released under his own recognizance. He was charged with second-degree assault of a police officer (a Class C felony), third-degree criminal mischief, reckless driving, and disregarding traffic signals from an officer directing traffic, which are misdemeanors.

From NFL plays to college sports scores, all the top sports news you need to know every day.

Here is the statement Scheffler provided to ESPN.com:

“This morning, I was proceeding as directed by police officers.  It was a very chaotic situation, understandably so considering the tragic accident that had occurred earlier, and there was a big misunderstanding of what I thought I was being asked to do.  I never intended to disregard any of the instructions.  I’m hopeful to put this to the side and focus on golf today.

“Of course, all of us involved in the tournament express our deepest sympathies to the family of the man who passed away in the earlier accident this morning.  It truly puts everything in perspective.”

Contributing: Estes Gentry, Tom Schad

This article originally appeared on USA TODAY: Scottie Scheffler releases statement after Friday morning arrest at PGA Championship

Chiefs' Harrison Butker blasted for commencement speech encouraging women to be homemakers

Kansas City Chiefs kicker Harrison Butker has aggravated one of the internet's biggest culture wars by telling a class of college graduates that one of the “most important” titles a woman can hold is homemaker.

During a commencement speech last weekend at Benedictine College, a Catholic liberal arts school in Atchison, Kansas, the NFL player railed against abortion, Pride month and Covid-19 lockdown measures.

Drawing the most viral backlash this week, however, was a section of his speech in which he addressed the female graduates specifically — telling them that it’s women who have had “the most diabolical lies” told to them.

“How many of you are sitting here now, about to cross this stage, and are thinking about all the promotions and titles you are going to get in your career? Some of you may go on to lead successful careers in the world,” Butker said. “But I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world.”

The criticisms that followed took aim at Butker as well as the NFL.

"Hey @NFL — If you want to continue to grow your female fan base and any other marginalized group (straight white men are already watching your product), come get your boy," wrote Lisa Guerrero, a former NFL sideline reporter and now an investigative journalist for "Inside Edition."

He went on to tell the graduates that his wife would agree that her life “truly started when she began living her vocation as a wife and as a mother.” It is her embrace of this role, he said, that made his own professional success possible.

Butker’s comments share similarities with some of the more extreme ideas around gender roles that have gained traction in communities that promote “ tradwife ” lifestyles or other relationship dynamics that center on traditional gender roles .

“Listen, there’s nothing wrong with his wife being a homemaker. Homemakers are wonderful, that’s not the point,” filmmaker Michael McWhorter, known by his more than 6 million TikTok followers as TizzyEnt, said in a video response. “The point is he seemed to be acting as if you should be ashamed if you don’t want to be a homemaker, or, ‘I know what you really want to do is just stay home and have babies.’"

The speech was the latest incident to add fuel to the flames of this increasingly vocal cultural battle, much of which is playing out online. While many prominent right-wing men have voiced such beliefs before, they’re usually confined to internet forums, podcasts and other online communities where these ideologies thrive.

A spokesperson for Butker did not immediately respond to a request for comment.

Benedictine College and the Kansas City Chiefs did not immediately respond to a request for comment.

A spokesperson for the NFL told People Magazine that Butker "gave a speech in his personal capacity" and his "views are not those of the NFL as an organization."

"The NFL is steadfast in our commitment to inclusion, which only makes our league stronger," a spokesperson told the publication.

Butker, who is teammates with Chiefs tight end Travis Kelce, further drew surprise and criticism when he quoted Kelce’s girlfriend, Taylor Swift, whose monumental career success as a global pop star has inspired college courses .

“As my teammate’s girlfriend says, ‘familiarity breeds contempt,’” he said, drawing murmurs from the crowd as he used the “Bejeweled” lyric as an analogy for why Catholic priests should not become “overly familiar” with their parishioners.

In the days since his speech, a Change.org petition for the Chiefs to dismiss Butker for “discriminatory remarks” has garnered nearly 19,000 signatures.

“These comments reinforce harmful stereotypes that threaten social progress,” the petition stated. “They create a toxic environment that hinders our collective efforts towards equality, diversity and inclusion in society. It is unacceptable for such a public figure to use their platform to foster harm rather than unity.”

Those who criticized Butker’s speech online include actor Bradley Whitford as well as DJ and rapper (and self-proclaimed Swiftie ) Flavor Flav .

But his speech was also lauded by some on the religious right, including conservative sports media personalities such as Clay Travis and Jason Whitlock , who defended Butker’s statements toward women.

“Not a word Harrison Butker says here should be remotely controversial. He’s 100% correct,” former NFL wide receiver T.J. Moe posted on X . “Those trying to convince women that being assistant VP of lending & intentionally childless at age 40 is more fulfilling than making a family and home are evil.”

Sports and culture commentator Jon Root also posted that Butker “exposed the lies that the world has been telling women.” Women, he wrote, are wrongly encouraged to climb the corporate ladder, view children as a “burden” and see marriage as “not worth pursuing.”

Still, a deluge of viewers online took issue with his attitude toward women and the LGBTQ community. Many women also rejected the premise that they would be happier staying at home in lieu of paid work, even if they do have a husband and children.

“I am moved. I actually had no idea that my life began when I met my husband,” neurosurgeon Betsy Grunch, known as Ladyspinedoc on TikTok, said sarcastically in a TikTok video . “It did not begin when I graduated magna cum laude from the University of Georgia with honors. It certainly did not begin when I graduated with a 4.0 GPA, Alpha Omega Alpha, from medical school. And I had no idea that it did not begin when I completed my residency in neurosurgery.”

Angela Yang is a culture and trends reporter for NBC News.

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The NFL responds after a player urges female college graduates to become homemakers

Rachel Treisman

Kansas City Chiefs player Harrison Butker, pictured at a press conference in February, is in hot water for his recent commencement speech at Benedictine College in Kansas. Chris Unger/Getty Images hide caption

Kansas City Chiefs player Harrison Butker, pictured at a press conference in February, is in hot water for his recent commencement speech at Benedictine College in Kansas.

Kansas City Chiefs kicker Harrison Butker stirred controversy off the field this weekend when he told a college graduating class that one of the "most important titles" a woman can hold is "homemaker."

Butker denounced abortion rights, Pride Month, COVID-19 lockdowns and "the tyranny of diversity, equity and inclusion" in his commencement address at Benedictine College, a Catholic liberal arts school in Atchison, Kan.

The 28-year-old, a devout Catholic and father of two, also railed against "dangerous gender ideologies" and urged men to "fight against the cultural emasculation of men." At one point, he addressed women specifically.

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"I want to speak directly to you briefly because I think it is you, the women, who have had the most diabolical lies told to you, how many of you are sitting here now about to cross the stage, and are thinking about all the promotions and titles you're going to get in your career," he said. "Some of you may go on to lead successful careers in the world. But I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world."

Harrison Butker chokes up while discussing his wife, encouraging Benedictine College female grads to embrace motherhood. pic.twitter.com/qm73MBl0Hl — The College Fix (@CollegeFix) May 13, 2024

"I can tell you that my beautiful wife Isabelle would be the first to say that her life truly started when she began living her vocation as a wife and as a mother," Butker said.

The 20-minute speech has been viewed more than 455,000 times on YouTube since Saturday and generated considerable backlash — and memes — on social media, especially from people critical of his views on women. Many pointed out that Butker's own mom is a clinical medical physicist.

Butker also drew ire from fans of Taylor Swift, who is dating fellow Chiefs player Travis Kelce, a relationship that has famously helped bring many new female fans to the NFL. Later in the speech, he quoted Swift — though not by name — while talking about what he sees as the problem of priests becoming "overly familiar" with their parishioners.

Super Bowl 2024

The swift-kelce romance sounds like a movie. but the nfl swears it wasn't scripted.

"This undue familiarity will prove to be problematic every time, because as my teammate's girlfriend says, 'Familiarity breeds contempt,' " he said, quoting a lyric from her song Bejeweled.

One Swift fan account joked about petitioning for the pop star to replace Butker as the Chiefs' kicker. A real online petition , calling for the Chiefs to dismiss Butker for his "sexist, homophobic, anti-trans, anti-abortion and racist remarks," has gained 95,000 signatures and counting since Monday.

Butker and the team have not commented publicly on his speech and the backlash to it, though late Wednesday the NFL issued a statement distancing itself from it.

"Harrison Butker gave a speech in his personal capacity," Jonathan Beane, the NFL's senior VP and chief diversity and inclusion officer told NPR on Thursday. "His views are not those of the NFL as an organization."

What else did Butker say?

Butker has been vocal about his faith, telling the Eternal Word Television Network in 2019 that he grew up Catholic but practiced less in high school and college before rediscovering his belief later in life.

Last year, Butker appeared in an ad for the nonprofit Catholic Vote urging Kansans to support a referendum that would limit abortion rights in the state (it was ultimately unsuccessful ). He's also one of several athletes who has partnered with a Catholic prayer app . And days after the Chiefs won this year's Super Bowl, Butker spent a week "in reflection" at a monastery in California.

He also gave the commencement address at his alma mater Georgia Tech last year, in which he urged students to "get married and start a family."

Women are earning more money. But they're still picking up a heavier load at home

This time around, Butker started his speech by suggesting he had been reluctant to give it: He said he originally turned down the president's invitation because he felt that one commencement speech was enough, "especially for someone who isn't a professional speaker."

He was persuaded, he said, in part by leadership's argument about how many milestones graduating seniors had missed because of the COVID-19 pandemic.

"As a group, you witnessed firsthand how bad leaders who don't stay in their lane can have a negative impact on society," he said in his opening remarks. "It is through this lens that I want to take stock of how we got to where we are and where we want to go as citizens, and yes, as Catholics."

He criticized President Biden for his handling of the pandemic and his stance on abortion, which he said falsely suggests people can simultaneously be "both Catholic and pro-choice."

Butker blamed "the pervasiveness of disorder" for the availability of procedures like abortion, IVF, surrogacy and euthanasia, as well as "a growing support for degenerate cultural values and media."

6 in 10 U.S. Catholics are in favor of abortion rights, Pew Research report finds

At one point, he referenced an Associated Press article from earlier this month about the revival of conservative Catholicism that prominently featured Benedictine College as an example.

The school of roughly 2,000 gets top ratings from the Cardinal Newman Society , a nonprofit that promotes Catholic education in the U.S., for policies including offering daily mass and prohibiting campus speakers who "publicly oppose Catholic moral teaching."

"I am certain the reporters at the AP could not have imagined that their attempt to rebuke and embarrass places and people like those here at Benedictine wouldn't be met with anger, but instead with excitement and pride," Butker said, before making an apparent reference to LGBTQ Pride Month in June.

"Not the deadly sin sort of pride that has an entire month dedicated to it," he said, as laughter could be heard from the crowd.

How are people responding?

The official YouTube video of Butker's speech shows the crowd standing and applauding at the end, though the AP reports that reactions among graduates were mixed. Several told the outlet they were surprised by his comments about women, priests and LGTBQ people.

Kassidy Neuner told the AP that the speech felt "degrading," suggesting that only women can be homemakers.

"To point this out specifically that that's what we're looking forward to in life seems like our four years of hard work wasn't really important," said Neuner, who is planning on attending law school.

The Vatican says surrogacy and gender theory are 'grave threats' to human dignity

Butker's comments have gotten some support, including on social media from football fan accounts and Christian and conservative media personalities .

"Christian men should be preaching this regularly," tweeted former NFL player T.J. Moe. "Instead, it's so taboo that when someone tells the obvious truth that anyone who holds a biblical worldview believes, it's national news."

Still, other public figures — including musicians Maren Morris and Flava Flav — were quick to disagree.

Even the official Kansas City account weighed in, tweeting on Wednesday that Butker resides not there but in a neighboring suburb, Lee's Summit. The tweet has since been deleted and the account apologized for the tweet .

Kansas City Mayor Quinton Lucas tweeted that he believed Butker holds a "minority viewpoint" in the state but defended his right to express it.

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"Grown folks have opinions, even if they play sports," he wrote . "I disagree with many, but I recognize our right to different views."

Justice Horn, the former chair of Kansas City's LGBTQ Commission, was more critical, writing on X (formerly Twitter) that "Harrison Butker doesn't represent Kansas City nor has he ever." He called the city one that "welcomes, affirms and embraces our LGBTQ+ community members."

The Los Angeles Chargers also trolled Butker in its Sims-style schedule release video on Wednesday, which ends with a shot of his animated, number 7 jersey-wearing character cooking and arranging flowers in a kitchen.

• Kansas City Chiefs
• commencement addresses
• working women
• Taylor Swift

NFL distances itself from Chiefs’ Harrison Butker’s Benedictine College speech

In response to the controversy surrounding Harrison Butker’s commencement speech at Benedictine College, the NFL distanced itself from the ideas expressed in the speech, saying the league doesn’t share the beliefs the Kansas City Chiefs kicker voiced while addressing the graduating students.

During the commencement speech, Butker referred to Pride Month as an example of the “deadly sins.” He also addressed gender ideologies and said a woman’s most important title is “homemaker.”

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“Not the deadly sins sort of Pride that has an entire month dedicated to it,” Butker said, “but the true God-centered pride that is cooperating with the holy ghost to glorify him.”

Butker spoke for more than 20 minutes to students at the Catholic school in Atchison, Kan., saying he wanted the graduating class to prevent political leaders from interfering with social issues that impact their relationship with the church.

In response, NFL senior vice president and chief diversity and inclusion officer Jonathan Beane said in a statement to The Athletic that Butker gave the speech “in his personal capacity.”

“His views are not those of the NFL as an organization. The NFL is steadfast in our commitment to inclusion, which only makes our league stronger,” Beane said. His statement was first reported by People.

The Chiefs declined to comment when reached Thursday by The Athletic .

While Pride Month, which is in June, falls outside the NFL’s season, the league participates in LGBTQ+ initiatives. On the Wednesday before Super Bowl LVIII, the NFL hosted a “Night of Pride” event in partnership with GLAAD, the LGBTQ+ advocacy organization.

The Chiefs are among the NFL teams that have a Pride selection of apparel with rainbow colors. Kansas City is also among the many North American cities that host Pride events during June, led by the KC Pride Community Alliance.

Later Thursday, legendary college football coach and TV analyst Lou Holtz took to X to thank Butker “for standing strong in your faith values.”

“Your commencement speech at Benedictine College showed courage and conviction and I admire that,” Holtz wrote, later linking to a form from America First Works for people to sign and offer their thanks to Butker for his comments.

Required reading

• Chiefs kicker Harrison Butker says Pride Month is example of ‘deadly sin’ during commencement speech

(Photo: Ric Tapia / Getty Images)

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Tess DeMeyer is a Staff Editor for The Athletic working on the live/breaking news team. Prior to joining The Athletic, she worked as an associate digital producer at Sports Illustrated. Tess attended Brown University and originates from a small town outside of Savannah, GA. Follow Tess on Twitter @ tess_demeyer