toyota lexus case study

30 years of Lexus: how Japan took on the world and won

To celebrate the 30th anniversary of lexus, we chart the history of the japanese luxury car brand in 30 slides.

Lexus sold its 10-millionth vehicle in February 2019 – a remarkable achievement for a brand with just 30 years heritage to its name. The LFA (pictured) is arguably the company’s most high profile vehicle, but the Lexus story begins in the mid-1980s with the development of bespoke luxury car. We’ll attempt to tell the Lexus story in just 30 captions.

Toyota Century

The Lexus timeline begins in 1983, when Toyota chairman Eiji Toyoda asked his staff if they could build a world-beating luxury saloon. Merely competing wouldn’t be enough; this car would need to exceed the high standards set by Mercedes-Benz, Jaguar and BMW. Toyota knew how to build a luxury car for the domestic market – the Century was proof of that – but creating something for export was a different proposition.

Toyota Camry

Toyota knew the market was there, particularly in the United States. “The luxury car market is projected to be the fastest growing segment over the next several years as the ‘baby boomers’ enter their peak earning years,” it said with confidence. As much as their loyal customers liked the Camry, as they became more affluent, they began demanding more. A Toyota badge just wouldn’t cut it – not when they could afford a Cadillac, Mercedes or Jaguar. Yukiyasu Togo, president and CEO of Toyota US was highly supportive and actively encouraged the Japanese to progress the project.

The result was the F1 project – that’s F for Flagship and 1 for excellence. Amazingly, Toyota didn’t set a time limit for completion; the engineers and designers were given free rein in the pursuit of excellence. Researchers were sent to America for four weeks to explore the heart and minds of the US consumer. A five-person design team was dispatched to Laguna Beach to study the lifestyles of the traditional luxury car buyer. When Japan sets out to do something, there are no half measures – no stone is left unturned. Toyota identified which manufacturer led its field of expertise, analysed why, and then developed a plan to beat it.

Lexus LS 400

The result was the Lexus LS 400: a car we waxed lyrical about in February . The car unveiled at the 1989 Detroit Auto Show followed 450 prototypes, millions of miles of testing and a team of thousands. No fewer than 973 prototypes engined were created, with Toyota opting for a 4.0-litre V8 because a six-cylinder unit wouldn’t have delivered the smoothness and efficiency required for a high-end luxury vehicle.

Lexus dealers

The Lexus brand debuted a year earlier at the 1988 Los Angeles Auto Show, with the first 70 dealers named in May. A massive 1,500 US dealers enquired about a Lexus franchise, but each one was subjected to a careful and considered selection process. Toyota dealers were considered if they could demonstrate a track record of delivering first class customer service, but ultimately 121 outlets were selected for Lexus’ first year of business.

Lexus advertising

Toyota’s incumbent advertising agency, Saatchi & Saatchi, was given the task of launching Lexus to the world, but a new outlet (Team One) was created to maintain a distance between the mainstream and luxury operations. “It’s not a car. It’s an invention”, proclaimed the press ads, laying the foundations for a brand that would hit a million US sales in 10 years.

Toyota Celsior

Although rival companies wouldn’t like to admit it, Lexus made a huge impression Stateside, hitting 16,302 sales by the end of 1989, of which 70 percent were the LS 400. The following year, Lexus sold 63,534 cars. Roger Smith, chairman of GM, said: “It’s the customer that benefits from the increased competition, so I say to Lexus – or whatever its name is – come on aboard.” Meanwhile, in Japan, Lexus models were badged as high-end Toyotas. In the case of the Lexus LS 400, the Japanese equivalent was the Toyota Celsior.

Lexus LS 400 in the UK

Early LS 400 owners were treated to a book on the history of Lexus, which included a wonderful paragraph written by Dr Shoichiro Toyoda. “In our language we have a saying for the occasion when a daughter is given away in marriage: ‘Here’s our cherished child – please take good care of her.’ That’s just how we feel about the Lexus LS 400. This beautiful motor is, indeed, our cherished child.” Lexus arrived in the UK in June 1990, and although its impact was less dramatic than in the US, the LS 400 was given rave reviews by the motoring press. Journalist Richard Bremner famously did a twin-test against a Rolls-Royce.

Lexus ES 250

Lexus arrived in the UK as a single model manufacturer, but things were different in America. Sitting alongside the LS 400, you’d have found the ES 250, which was essentially a 24-valve V6-engined Toyota Vista or Camry with a new badge and all of the toys. It’s “more like a Camry that went to finishing school”, proclaimed Motor Trend, rather brilliantly.

Lexus SC 300

This isn’t a definitive history of Lexus; listing every car and the company’s most notable achievements would require far more than 30 slides. That, in itself, demonstrates how far the company has come in a relatively short space of time. But Japan has a strong track record of upsetting the establishment. Witness the success of the Mazda MX-5, the original Honda NSX and Mazda’s and Toyota’s victories at Le Mans. The Lexus SC was aimed at the Mercedes SL market, with the exterior development handled in California. It was never officially sold in the UK, but many were imported from Japan, where it was known as the Toyota Soarer.

Lexus GS 300

The Lexus GS 300 arrived soon after, looking every inch the lovechild of the LS 400 and SC 300. The elegant Giugiaro-designed GS (Grand Sedan) – which was known as the Toyota Aristo in Japan – debuted with a 3.0-litre straight-six Supra engine, but a 4.0-litre V8 engine arrived later. Further versions followed, including the fourth-generation of 2012, which featured the world’s first 12.3-inch display.

Second-generation Lexus LS 400

Meanwhile, work on the second-generation LS 400 began in 1991, just two years after the launch of the original car in 1989. Although it looked similar, 90 percent of the components were either new or redesigned, with Lexus working hard to answer many of the criticisms of the first LS 400. A 35mm longer wheelbase resulted in 65mm more rear legroom, while interior storage was up 300 percent. Other highlights included the world’s first six-disc CD autochanger, the first seat suspension, and the first production car with a collapsible steering column.

Lexus RX 300

With the RX 300, Lexus was way ahead of the curve. The idea of a premium crossover was floated in 1993, before development started in 1994. The final design was approved by the end of 1995, with prototypes tested in early 1997. It launched in Japan as the Toyota Harrier in December 1997, before exports started in March 1998. It became the best-selling car in the range – at one point it accounted for half of all Lexus sales – with 370,000 RX 300s sold worldwide before the second-generation model debuted in 2003.

Lexus IS 200 and IS 300

The IS 200 and IS 300 represented Lexus’ assault on the compact executive market, with the Japanese company hoping to woo buyers of the 3 Series and C-Class. Development was led by Nobuaki Katayama, who had previously worked on the AE85/86 Corolla, as well as being involved in Le Mans and rallying. Known as the Toyota Altezza in Japan, the IS arrived in the UK in 1999.

Lexus SC 430

The much-maligned and misunderstood SC 430 was first shown at the 1999 Tokyo Motor Show as the Sport Coupe concept. A production version was unveiled at the 2000 Paris Motor Show, before being released in 2001 to coincide with the 20th anniversary of the Toyota Soarer. Designer Sotiris Kovos took inspiration from Italian Riva powerboats, with power sourced from the 4.3-litre V8 engine found in the LS 430.

Lexus RX 330

In the RX 300, Lexus claims to have created the premium crossover segment, and it soon became America’s best-selling SUV. The second-generation RX 330 went on sale in 2002, becoming the first Lexus vehicle to be manufactured in North America. The plant in Ontario was the first plant outside of Japan to produce a Lexus model.

Lexus RX 400h

In 2004, Lexus sold its two-millionth vehicle in the US and introduced the world’s first luxury hybrid vehicle: the RX 400h. In the same year, Lexus unveiled the third-generation GS 300 and GS 430, along with all-new IS 250 and IS 350 saloons. A timeline will show that Lexus was churning out cars with a fair degree of regularity, but it was struggling to recapture the euphoria associated with building the ‘best car in the world’, aka the LS 400. It needed a halo model.

Lexus LF-A concept

Step forward the LFA supercar, which by the time it debuted as the LF-A concept in 2005 had already undergone five years of development. For a brand built on the luxury of hydraulically-damped cup holders, ashtrays and coin holders, the idea of a supercar was straight outta the weird closet. This was Toyota CEO Akio Toyoda’s Volkswagen Phaeton or Bugatti Veyron. A project designed to show the world what Lexus can do when let off the leash.

The five-year development plan turned to seven when Toyota decided to build a car entirely from carbon fibre. A second concept was unveiled in 2007, before the production version debuted at the 2009 Tokyo Motor Show. Power was sourced from a 4.8-litre V10 engine co-developed by Yamaha. Jeremy Clarkson said: “If someone were to offer me the choice of any car that had ever been made ever, I would like a dark blue Lexus LFA.”

Lexus in Japan

The year 2005 was a significant one for the company, with Lexus-badged products sold in Japan for the first time. The likes of the Toyota Aristo, Harrier and Altezza bowed out with grace and dignity.

Lexus GS 450h

The LS 400 might have laid the foundations for Lexus as a luxury brand, but the RX 330 and GS 450h (pictured) were two of the first luxury hybrid vehicles. Earlier this year, Lexus announced that it had sold 1.45 million hybrid cars, with sales of ‘self-charging’ vehicles up 20 percent in 2018.

In 2007, Lexus unveiled the 416hp IS F. Designed to take on the might of BMW’s M division and Mercedes’ AMG, this was the first F product and it was, according to Lexus, “the most uncharacteristic car [it] had ever built”. Well, it did pre-date the production version of the LFA.

Lexus HS 250h

Lexus likes ‘world-firsts’. The HS 250h might be largely unknown in the UK, but it just happened to be the world’s first hybrid-only luxury vehicle…

Lexus CT 200h

This was followed by the CT 200h – the world’s first hybrid premium hatchback. In truth, low running costs and Lexus’ legendary reputation for reliability were its two strongest points, because the CVT transmission was woeful, space in the back was compromised and it wasn’t that great to drive. Still, if you wanted a Toyota Prius with a tad more luxury, the CT 200h would fit the bill.

Lexus LF-LC

Lexus has a habit of building drop-dead gorgeous or dramatic concepts. Or, in the case of the LF-LC, drop-dead gorgeous and dramatic. That’s Future-Luxury Coupe, by the way.

Lexus wasn’t lying when it said ‘Future’, because the LF-LC concept spawned the equally alluring LC performance coupe. We don’t think it’s possible to buy something more dramatic or eye-catching for less than £100,000.

We could be closing this gallery with a look at the countless saloons and crossovers launched by Lexus over recent years, but you’ll forgive us for highlighting the RC F instead. This is Lexus’ response to the German performance saloons and coupes – a kind of BMW M4 with a Japanese twist. You can even get a Track Edition of this V8 monster, complete with a significant weight reduction and carbon ceramic brakes.

Lexus UX, NX and RX

But as much as we like to watch videos of the LC and RCF – not to mention dream about the LFA – the future of Lexus will be underpinned by crossovers with hybrid powertrains, like the UX, NX and RX. Alternatively, you could buy a sub-£2k LS 400 to relive the glory days.

10 million vehicles sold

In Europe, Lexus has sold around 875,000 cars since 1990 – less than 10 percent of the 10 million vehicles sold since the brand launched in 1989. However, the European market appears to be on the up, with sales increasing by 76 percent in the last five years. We’re expecting to see the first all-electric Lexus in 2020, while all models will have an electrified option by 2025.

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The Contradictions That Drive Toyota’s Success

• Hirotaka Takeuchi,
• Norihiko Shimizu

Stable and paranoid, systematic and experimental, formal and frank: The success of Toyota, a pathbreaking six-year study reveals, is due as much to its ability to embrace contradictions like these as to its manufacturing prowess.

Reprint: R0806F

Toyota has become one of the world’s greatest companies only because it developed the Toyota Production System, right? Wrong, say Takeuchi, Osono, and Shimizu of Hitotsubashi University in Tokyo. Another factor, overlooked until now, is just as important to the company’s success: Toyota’s culture of contradictions.

TPS is a “hard” innovation that allows the company to continuously improve the way it manufactures vehicles. Toyota has also mastered a “soft” innovation that relates to human resource practices and corporate culture. The company succeeds, say the authors, because it deliberately fosters contradictory viewpoints within the organization and challenges employees to find solutions by transcending differences rather than resorting to compromises. This culture generates innovative ideas that Toyota implements to pull ahead of competitors, both incrementally and radically.

The authors’ research reveals six forces that cause contradictions inside Toyota. Three forces of expansion lead the company to change and improve: impossible goals, local customization, and experimentation. Not surprisingly, these forces make the organization more diverse, complicate decision making, and threaten Toyota’s control systems. To prevent the winds of change from blowing down the organization, the company also harnesses three forces of integration: the founders’ values, “up-and-in” people management, and open communication. These forces stabilize the company, help employees make sense of the environment in which they operate, and perpetuate Toyota’s values and culture.

Emulating Toyota isn’t about copying any one practice; it’s about creating a culture. And because the company’s culture of contradictions is centered on humans, who are imperfect, there will always be room for improvement.

No executive needs convincing that Toyota Motor Corporation has become one of the world’s greatest companies because of the Toyota Production System (TPS). The unorthodox manufacturing system enables the Japanese giant to make the planet’s best automobiles at the lowest cost and to develop new products quickly. Not only have Toyota’s rivals such as Chrysler, Daimler, Ford, Honda, and General Motors developed TPS-like systems, organizations such as hospitals and postal services also have adopted its underlying rules, tools, and conventions to become more efficient. An industry of lean-manufacturing experts have extolled the virtues of TPS so often and with so much conviction that managers believe its role in Toyota’s success to be one of the few enduring truths in an otherwise murky world.

• Hirotaka Takeuchi is a professor in the strategy unit of Harvard Business School.
• EO Emi Osono ( [email protected] ) is an associate professor;
• NS and Norihiko Shimizu ( [email protected] ) is a visiting professor at Hitotsubashi University’s Graduate School of International Corporate Strategy in Tokyo. This article is adapted from their book Extreme Toyota: Radical Contradictions That Drive Success at the World’s Best Manufacturer , forthcoming from John Wiley & Sons.

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Home » Management Case Studies » Case Study of Toyota: Birth of Lexus

Case Study of Toyota: Birth of Lexus

Toyota’s most popular car in North America is the inexpensive Camry, the car targeted at the lower end of the market. Based on informal information from sales records and competitor sales, Toyota executives, especially CEO Toyoda, perceived a need to move into the luxury car market. The people who for years bought Camrys were moving up in life and wanting more expensive cars, such as the BMW, Mercedes, Porsche, and Cadillac.

To fully define the decision requirements, Toyota dispatched 20 designers to the United States to study what customers wanted. They visited dealers, buttonholed car buyers, and organized focus groups. They learned that the need was for a luxury car that would suit younger buyers who wanted to buy European cars but could not yet afford them. Because the United States was the major market, a small team stayed in California designing clay models. In the meantime, the U.S. subsidiary, Toyota Motor Sales USA Inc., staged expensive consumer research and discovered that the average sales prospect was a 43-year-old male with a household income of $100,000. A separate dealer network to handle the luxury car was also recommended.

After all this information was pulled together, the Lexus was born. Now Toyota and the rest of the automobile industry is waiting to see whether the problem was properly diagnosed and whether the new automobile will provide the conspicuous consumption that affluent Americans love.

Lexus was destined to be success based on a large and affluent market for cars with exceptional performance. However,the market was unwilling to pay the expensive price that Mercedes charged for their kind. Toyota targeted this market & introduced the Lexus in 1989 along with clever advertising. Lexus included with all the features that Mercedes had but in addition Toyota focused on the performance & stability of the car.

“Lexus was born out of a unique situation,” says Toyota CEO Akio Toyoda . “A single company giving birth to two brands is unique. We wanted a car to compete with the S-Class. However, back then we did not regard Lexus as a brand, but as a distribution channel.” And that’s a key insight. It’s why Lexus vehicles were sold for many years in Japan as Toyotas, and why Lexus did not have brand or product champions at a senior level within the Toyota organization in Nagoya. (adsbygoogle = window.adsbygoogle || []).push({});

To fix Lexus, Akio Toyoda has created a stand-alone Lexus division responsible for the design, development, and marketing of Lexus vehicles worldwide. Its senior managers all report directly to him, an organizational structure that is unique within Toyota.

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Managing Sustainability to Be First: The Toyota Case

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Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 2/2))

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Sustainability matters along with attention to a company’s social and environmental commitment and the related (complex) performance is far from new in the literature, but the last years have pressed both academics and managers by urgent issues such as climate changes and disasters, poverty, economic and social crisis in many countries, human rights violations, health concerns and so on. Also, the end of twentieth century saw unprecedented changes in corporate strategy and management towards sustainable thinking—the emergence of sustainability as corporate strategy, and making sustainability an integral part of a company’s business strategy in order to gain bottom-line benefits and to accomplish new law requirements. In such a global, unstable, market, sustainability becomes an investable concept, crucial in driving interest and investments to the mutual benefit of companies and investors. Toyota’s commitment for a sustainable management has been developed since decades ago and continues nowadays, representing a perfect example for the whole market, and witnessing the urgency of an integrated approach along the supply chain, in order to gain competitive advantage through ‘sustainability’.

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Garbelli, M. (2016). Managing Sustainability to Be First: The Toyota Case. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Business Challenges in the Changing Economic Landscape - Vol. 2. Eurasian Studies in Business and Economics, vol 2/2. Springer, Cham. https://doi.org/10.1007/978-3-319-22593-7_4

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2025 Genesis GV80 Coupe starts at $104,000 in Canada

Owner may face $50k fine for trying to sell tesla cybertruck, motor mouth: the ev battery wars are just getting started, best car wax—the top rated car waxes online, gm pushes back ev parts production at ontario plant, suv comparison: 2024 lexus tx 500h vs toyota grand highlander.

The Lexus may be considered fancier than the Toyota, but is it worth the price increase?

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Many three row crossovers bill themselves as family-oriented rides . To me, that means they’re spacious, easy to use and relatively affordable, like this 2024 Toyota Grand Highlander . But if your checklist of automotive must-haves goes beyond those bare necessities, perhaps you should check out a luxury option, like the 2024 Lexus TX 500h .

SUV Comparison: 2024 Lexus TX 500h vs Toyota Grand Highlander Back to video

While we’ve become pretty familiar with our long-term Grand Highlander , a quick comparison with its Lexus equivalent has us rethinking just how good the Toyota is, and how much (more?) value you actually get with a luxury vehicle. Simply put, is a high-end nameplate like Lexus worth a $20,000 markup? Driving’s Renita Naraine and I took a closer look for this premium versus mainstream comparison.

Overview of the 2024 Toyota Grand Highlander

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2024 toyota rav4.

MSRP  $33,150 to $44,750

2024 Toyota Corolla

MSRP  $23,490 to $31,150

2024 Lexus RX 350

MSRP  $59,850

2024 Lexus NX 250

MSRP  $49,600

2024 Toyota Highlander

MSRP  $46,790 to $55,050

In case you haven’t been following our long-term testing of the 2024 Toyota Grand Highlander , here’s what you need to know:

While the Grand Highlander starts at $53,555, our Hybrid Max Platinum trimmed model is $68,515. That means it’s fully loaded with all the bells and whistles, but more important than all that, it features a gas-electric hybrid powertrain with 362-turbocharged horsepower. Unlike the normal hybrid ( sans Max) versions, and the budget-oriented gas model, this is supposed to offer a balance between performance and efficiency. And for the most part it works, as the vehicle is rated for 8.8 L/100 km. How easy it is to achieve those figures is a whole other situation (Renita: You can say that again!).

Overview of the 2024 Lexus TX 500h

Lexus takes the Grand Highlander and wraps it in a premium package. That’s not a cheap transformation, as the base TX 350 starts at $72,090, while the higher-end TX 500h is around $87,540. Our tester is the 500h with the $6,000 F Sport Performance Package, leaving it with an as-tested price of $93,540, which is pretty steep for a family hauler.

Though it has the same wheelbase, height and width, the Lexus is a smidgen longer. The Lexus rides on 20-, or 22-inch wheels, depending on the trim, while the Toyota ranges from 18 to 20. How much of an impact do these exterior trimmings make? Both Renita and I were caught off guard by the number of people commenting about the Lexus, demonstrating that the badge definitely holds high regard to some.

Interestingly, the Lexus drops a powertrain compared to the Grand Highlander and is offered with a 275 hp turbo four in the 350, or a 366 hp turbo hybrid in the 500h, which is just 4 ponies more than the Toyota. That somehow makes it a bit more efficient than its mainstream sibling, with an expected combined fuel efficiency of 8.6 L/100 km.

Lexus vs Toyota: Interior overview

Both of these crossovers are designed to accommodate three-rows of adult-sized humans, and they get pretty close to delivering on that promise. However, as they’re billed as family friendly, we have to point out that you can get the Toyota in seven or eight-passenger configurations, while the Lexus will only offer six or seven seats.

While there is enough headroom in the back of these vehicles, the third row legroom is a bit tight (Renita: Speak for yourself, I fit perfectly well back there, but I’m also barely 5-feet), thanks to a stadium-seating style setup. Crucially, kids — or Renita — should have no problem in either of these options.

In this top-trimmed Toyota, you get a mix of leather and suede upholstery, which looks pretty sharp. The seats are pretty comfortable too, and I don’t think there’s a huge difference in terms of seat design. There are some harder plastics found on the lower panels of the cabin, which makes sense as it’s easier to clean the mess that goes hand-in-sticky-hand with having kids. I wouldn’t want fancy fabrics that I need to use specific chemicals just to scrub.

What stood out to me are the plentiful USB ports, all the better for charging devices that may help entertain those sticky kids. There’s also three-zone climate control, and second row seats can be heated or ventilated too, which is always a nice bonus, though kids won’t be able to take advantage of those until they’re out of car seats. Both cars also have sunshades for the rear passengers, too.

What makes the Lexus SUV stand apart from the Toyota?

It feel like we keep saying “both cars,” and discussing so many features that both cars share, so now let’s talk about what the Lexus gets that the Toyota doesn’t. First of all, it has slightly fancier headlights that have an auto-levelling feature and can swivel when you’re cornering. Inside the TX, there are 21 speakers, which is 10 more than you get in the Grand Highlander. There’s also a 1,500W power inverter, so you can plug in some small appliances or whathaveyou. The Lexus also has a hands-free parking system which is a nice addition when trying to pilot this behemoth of a vehicle. The infotainment system is also slightly larger in the Lexus, but keep in mind, it also integrates a few controls that are physical switches on the Toyota.

With that in mind, it’s important to show off just how advanced the Grand Highlander is. Like the Lexus, it has all the features you’d want from a top-trim vehicle, including wireless Android Auto and Apple CarPlay, a wireless phone charging tray, a digital dashboard and a head-up display. We actually found the Toyota setup to be easier to use, as it features more physical switches, especially on the steering wheel, as the Lexus wheel has these difficult to use touch-sensitive buttons that are gimmicky and unintuitive.

Do the Toyota and Lexus have a different drive feel?

While the interiors have minute differences, the drive experience of each SUV feels very different. In the Toyota, you can instantly tell how fast it feels, the steering is much lighter, and overall, I really enjoyed driving it. It feels very natural to live with, though Renita would agree it’s not as easy as say, a minivan (Renita: You can’t really beat sliding doors, can you?).

The Lexus, on the other hand — still not a minivan — felt a bit heavier and less engaging. Ideally, it should feel as quick as the Toyota, but it doesn’t. The suspension in the TX is also a bit stiffer than in the GH; that’s not very premium of Lexus. That said, the TX is a lot quieter than the Grand Highlander, which might lead to that slow-paced, more isolated feel on the road.

One thing that’s clear about these vehicles is that fuel efficiency isn’t the priority, despite the hybrid gas-electric powertrains. In Hybrid Max guise, we struggled to see figures below 10 L/100 km on the Grand Highlander. Sure it’s quick, but that’s a steep penalty for its hustle, especially since this powertrain is rated to return 8.8 L/100 km combined. The standard Grand Highlander Hybrid models may be less powerful, but easier to match the rated 7.0 L/100 km of fuel consumption.

The same can be said about the Lexus TX500h — its powertrain is essentially identical to the Grand Highlander Hybrid Max, and yet we were still surprised at how much fuel it consumed. Even on a long steady road trip, we saw fuel consumption around 10 L/100 km, which is way off NRCan’s 8.6 L/100 km combined figure, and closer to the non-hybrid TX 350’s 10.6 L/100 km. Lexus shoppers don’t have as much choice when it comes to saving fuel. Lexus also recommends premium fuel, while Toyota makes do with regular grade gas.

How much can these three-row SUVs hold and tow?

Both cars — yes, we’re back to both cars — have about the same cargo space between them. You’ll find 586 litres behind the third row of the Toyota, 1,640 litres behind its second row and when all seats are folded down, 2,761 litres behind the first row. The Lexus has about fifteen fewer litres of space in each compartment, which isn’t really noticeable once you start packing your groceries back there. However, one thing that stood out to me in the Lexus are the power folding seats, which is super handy, and way more useful than having to fiddle with levers and straps.

For families on the go that need to tow, both vehicles are rated to tow 5,000 lbs.

The verdict

When it comes to families, sticking to a budget is very important. Kids are expensive, and if you have a big family, the extra $20-grand you’d spend on a Lexus over a Toyota could be going to a lot of awesome things (Renita: Diapers, diapers, more diapers and millions of baby wipes).

Unless you’re really dying for a premium badge (and the attention it brings), more speakers and some other non-critical features, we’d easily recommend the mainstream Toyota Grand Highlander over its pricier Lexus alternative.

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Home > Environment

One Press of the Eco Button in a Toyota or Lexus Can Make a World of Difference

• Week-long study demonstrates how any Toyota or Lexus with Eco mode can reduce tailpipe CO2 emissions simply by pressing the Eco or EV button
• Toyota employees and family members drove more than 400,000 miles in Eco or EV mode during the initiative
• Eco mode study showed how drivers of different kinds of vehicles can contribute toward carbon reduction

PLANO, Texas (May 18, 2023) – It can feel overwhelming thinking how to do your best to minimize your impact on the environment. Did you remember to recycle? Turn off the lights when you left a room? Compost your leftovers?

In a world of more than 8 billion people, it turns out that even making the smallest changes can make a positive collective impact. Case-in-point: Driving in Eco or EV mode in gas and hybrid vehicles.

Engineers and data scientists from data and mobility services company Toyota Connected North America (TCNA) set out to see how much one push of a button could reduce drivers’ carbon emissions. From April 19-25, TCNA recorded data in real-time from more than 2,000 participating corporate-owned Toyota and Lexus vehicles, recording more than 483,000 miles in Eco or EV mode throughout the week. Data scientists compared data from driving in Eco mode a baseline of daily driving taken before the campaign to measure improvements. The TCNA team sifted through more than 2.5 million miles from all participating and non-participating vehicles.

From that sample, the estimated collective impact of the study participants’ emission reductions were:

• The equivalent of 748 trees sequestering carbon for 10 years
• 45,235,623 g of CO2 reduction of greenhouse gases compared to the baseline
• 5,091 gallons of gasoline saved
• $18,304 of fuel cost savings based on the national average

“We have the ability to use data to help empower customers so that they can make a difference,” said Brian Kursar, chief technology officer, TCNA. “While this study focused on Toyota-owned vehicles, we know there are millions of connected Toyota and Lexus vehicles in the U.S. If everyone drove in Eco mode, it could help greatly reduce our collective CO2 output. Given how successful this internal campaign was, we’d love to see where we can take this initiative, and we hope we inspire other automakers to do the same.”

Kursar continued: “Toyota and Lexus drivers come from all walks of life and live in all kinds of places. Some have long commutes; some may live in rural areas with little fueling infrastructure. Our goal is to meet them where they’re at and use our expertise to help them today, no matter what they drive.”

TCNA found in its initial study that using the Eco mode could reduce tailpipe CO2 output in a hybrid by 4% — because it already captures energy from brakes and downhill coasting. Or, in a full internal-combustion engine vehicle, data scientists found using the Eco button could reduce tailpipe CO2 by up to 26%. The benefit of Eco mode is that it remaps throttle inputs for gentler acceleration and optimizes the HVAC to conserve energy.

“Toyota companies are dedicated to helping reduce carbon emissions to advance achieving a net-zero society and are challenging ourselves to how we can continually help our drivers do the same,” said Olarinre Salako, senior data scientist, TCNA. “Connected cars open up a world to see how we can use data for good and how we can unlock the full potential of our Toyota and Lexus vehicles.”

“To get to a carbon-neutral society, we’re all going to have to pitch in,” said Kursar. Pressing one button in your car to activate Eco mode is one small contribution that our data scientists have shown can benefit everyone.”

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About Toyota Connected, Inc.

Based in Plano, Texas, Toyota Connected North America (TCNA) was established in 2016 to contribute toward realizing Toyota’s global vision for an intelligent mobile society. As an independent Toyota company, TCNA serves as a software and innovation hub that leverages big data from vehicles to humanize the driving experience, providing customers secure, seamless and contextual services. Comprised primarily of software engineers and data scientists, TCNA is a center of excellence for connected services that elevate the customer experience as well as benefiting dealers, distributors and partners. At the heart of TCNA is Toyota’s belief in human-centered mobility and a fundamental commitment to personal privacy. Learn more at toyotaconnected.com.

Data captured from model year 2020-23 Toyota and Lexus employee lease, fleet and other vehicles owned by Toyota Motor North America and other Toyota companies from March 18, 2023, until April 24, 2023 (see below for details). Vehicles include model year 2020-2023 Toyota and Lexus vehicles equipped with an on/off Eco Mode button or EV Mode in hybrid vehicles. Data is collected only in vehicles where drivers have consented to sharing data via the Toyota app in North America. For more information on Toyota’s data privacy policy, please visit: https://support.toyota.com/s/article/Data-Privacy-Portal-10679

Other factors can limit the reduction of carbon emissions such as idling, weather, route, driving habits, different drivers, etc. Also, the analyses only focused on tailpipe CO2 emissions reduction. Results will vary depending on these and other factors.

How we calculated the Baseline pre-campaign driving period March 15 – March 31:

• Start from trip level to daily level to historical baseline level for each VIN. Calculated Baseline Total Dynamic Carbon Footprint (g/CO2) when speed > 0, using EPA conversion factor of 1 gallon of gas consumed = 8887 gCO2*.
• Obtain Baseline Total Mileage (Mile)
• Calculate Baseline Normalized Dynamic Carbon Footprint (gCO2/mile). That is value in (2) divided by value in (1)
• For cross referencing with monitor, get historical usages of different driving modes (EV, ECO, and others). Other things being equal, the more EV and ECO modes usage the lower the carbon footprint per mile.

How we calculated the Monitor driving period during Earth Week campaign April 19 – April 25:

• During the campaign, repeat the process in Baseline above for each VIN, and for each day of the campaign, to get equivalent monitor values.
• Take the difference between the Monitor Daily Normalized Dynamic Carbon Footprint and the Baseline Normalized Dynamic Carbon Footprint.
• If the difference in (2) yields a negative gCO2/mile, then multiply the Negative Value -by the Monitor Total Daily Mileage (Miles) to get Daily Reduction in Dynamic Carbon Footprint (gCO2) for each VIN.
• Sum up the Daily Reduction in Dynamic Carbon Footprint (gCO2) for all VINs and all campaign days, to obtain Total Carbon Footprint Savings for the entire campaign period.
• Convert the Total Carbon Footprint Savings to Number of Trees, using the conversion factor provided by the EPA: 60,539 grams of CO2 are required to plant and grow 1 typical urban tree in the US for 10 years**.
• Convert the Total Carbon Footprint Savings to Dollars, using national average price of gas per gallon as of 4/10 = $3.596***.

* https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator#results ** https://www.epa.gov/energy/greenhouse-gases-equivalencies-calculator-calculations-and-references *** https:///www.eia.gov/petroleum/gasdiesel

Corey Proffitt, Connected Communications Toyota Motor North America 646-971-4522 [email protected]

Jacob Brown, Connected Communications Toyota Motor North America 469-486-4042 [email protected]

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Deliverables

Back of the box

MEDL was tasked to augment and support the development of an advanced mobile application that redefines the automotive experience for the latest Toyota vehicles from 2022 onward. MEDL led the architecture and development efforts across Toyota’s global regions. Through a partnership with Subaru, our team spearheaded the exclusive development of an electric vehicle app and even introduced the first generation of digital key in North America, utilizing smartphones for secure and convenient vehicle access.

The Challenge

Managing integration across diverse technological domains and global regions is as difficult as it sounds. Our team’s ability to adeptly address these multifaceted challenges showcases our commitment to innovation and efficiency, leading to a successful realization of our cohesive vision for the future of automotive technology.

Augmenting an Existing Team

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Biometrics enhances hands-free user experience by seamlessly integrating with the onboarding process, allowing for swift validation of critical interactions with the digital key through facial recognition or PIN entry.

Created to provide a more convenient way to manage your vehicle, the Toyota app gives you even more ways to stay connected to your vehicle.

“My car and the app communicate flawlessly with no delay. Once my free time ends in march of 2023 I will become a paying member.” – App Store

“This app is truly phenomenal” – App Store

Data Quality

Validate, correct & update your customer data.

The geo-marketing referential. 

An easy-to-use address normalization tool.

DQ moet van nature ingebed zijn in de technologie die u gebruikt.

Kracht en performantie

Heb u begrepen dat data een technologisch onderwerp zijn.

AVG naleving

De AVG kan alleen worden nageleefd als ze technologisch is ingebed

Cloud Tiger

Implementeer het Black Tiger Platform, of gelijk welke techno stack, in elke cloud

Verenigend platform

Om uw data correct te beheren en Digital Native zijn, moet u unificeren

performantie

La DQ doit être nativement embarquée dans la techno que vous utilisez.

Puissance & performance

Vous avez compris que la Data est un sujet technologique

Conformité RGPD

Le RGPD ne peut être respecté que lorsqu’il est technologiquement embarqué

Déployez la BT Platform ou n’importe quelle Stack Techno sur n’importe quel Cloud

Plateforme unifiante

Pour bien gouverner vos données et être Digital Native, il faut unifier

Puissance &

performance

DQ must be natively embedded in the technology you use.

Power and performance

You know that Data is mainly a technological subject

GDPR compliance

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Deploy the Black Tiger platform or any Techno Stack on any Cloud

Unifying platform

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Data Quality must be natively embedded in the technology you use

Use-Case – Toyota & Lexus : pioneers in cars and…data

Data Quality Strategy as business priority in an evolving environment

TOYOTA & LEXUS – THE EXPECTATIONS

To support the many business challenges, both leading car brands rely heavily on personal data.

Use of all available data throughout Toyota’s business processes

Data quality , from data entry all the way through its lifecycle

A single customer view, across multiple sources

Showroom visits & offers, website requests (test drives, appointments, newsletters), the Brussels Motor Show, sales orders, etc.

Guaranteed data correctness at all times

Real-time availability of data validation & unification

High quality, reliable and real-time services to unify and transform data

 ‘Toyota continuously invests in a strong, future proof Data Quality Strategy, within the applicable legal framework, to navigate our brands ever changing business challenges. Toyota Belgium has been counting on Black Tiger Belgium’s data expertise for more than 20 years, and continues to do so, as an integral part of our Data Quality Strategy.’

THE FINAL OBJECTIVE? CUSTOMER SATISFACTION!

‘Ultimately it is our prospects and customers that benefit from our unrelenting focus on data quality, as they will be communicated to in a correct, unified and swift way. We eliminate customer frustration as much as possible, e.g. by not having to request their information over and over again in all different contacts they have with Toyota Belgium. The data is readily available when required to create a gre at customer journey.’

BLACK TIGER’S SOLUTION FOR TOYOTA & LEXUS

Set of high performing data quality tools , tailored to the specific needs

Real time support

Normalization of addresses at input

Real-time validation of new records at data entry

Support to build and sustain a single customer view using the Black Tiger Belgium unique individual keys

Recurrent information about address changes on the existing client database

THE FINAL RESULTS?

End – to – end data quality, in real-time.

Data quality – Single Customer View – Movers updates – Normalization – Validation

Toyota, Lexus, BMW among 43,000 vehicles recalled recently. Check car recalls here.

T he  U.S. National Highway Traffic Safety Administration  issued multiple  recalls  last week, including more than 43,400 Toyota SUVs for an electrical converter issue and another 1,400 pickups and SUVs because the steel chain used to secure the spare tire to the underside of the vehicle may have been insufficiently welded.

BMW also recalled about 2,000 vehicles for a possible knee air bag problem.

Car owners can check  USA TODAY’s automotive recall database  or search  NHTSA’s database  for new recalls. The NHTSA website also allows you to search for recalls based on your vehicle identification number, or VIN.

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Here are the vehicle recalls published by the NHTSA from July 7 to July 14:

Cars discontinued in 2023: Honda, Toyota and Chevrolet all dropped models

Toyota recalls 43,000 RAV4, Lexus SUVs for electrical converter issue, which could cause fire

Toyota is recalling 43,442 of its 2021-2022 RAV4 Prime and 2022 Lexus NX450h+ plug-in hybrid electric (PHEV) SUVs because the electric current rectifying module contained within the DC-DC converter may have been damaged during production, which can result in an electrical short circuit. A short circuit can cause the converter to overheat, increasing the risk of a vehicle fire, the automaker said in a NHTSA safety report .

Owners are advised not to charge their vehicles when the ambient air temperature is below or expected to drop below 41 degrees Fahrenheit. Dealers will replace the DC-DC converter, free of charge. Owner notification letters are expected to be mailed Aug. 7, 2023. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's number for this recall is 23TB07/23LB01.

Recalled vehicles:

• 2022 Lexus NX 450h+ (1,907)
• 2021-2022 Toyota RAV4 Prime (41,535)

Honda recall: Honda recalls 124,000 vehicles, including Civic, Pilot, Acura MDX, due to brake issues

Toyota recalls 1,400 trucks, SUVs for possible insufficient welding of spare tire

Toyota is recalling 1,398 of its 2023 Tundra and Tundra Hybrid pickups and Sequoia Hybrid SUVs because the steel chain used to secure the spare tire to the underside of the vehicle may have been insufficiently welded. Chains that are insufficiently welded may break and allow the spare tire to detach. Should it detach while the vehicle is being driving, it could become a road hazard for other drivers and increase the risk of a crash, Toyota said in a NHTSA safety report .

Dealers will replace the spare tire carrier assembly, free of charge. Owner notification letters are expected to be mailed Aug. 14, 2023. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's number for this recall is 23TB06/23TA06.

• 2023 Toyota Sequoia Hybrid (approximately 450 affected)
• 2023 Toyota Tundra (770)
• 2023 Toyota Tundra Hybrid (180)

BMW recalls nearly 2,000 vehicles for possible air bag problem

BMW is recalling 1,981 of its 2024 X5 sDrive40i, X5 xDrive40i, X5 M60i and X5 M, X7 xDrive40i, X7 M60i, and Alpina XB7 SUVs, xDrive 50e, 2024 X6 xDrive40i, X6 M60i and X6 M coupes, and 2023 XM SUVs because the driver and/or passenger knee air bag may not have been manufactured correctly, which can result in the air bag not deploying as intended. If knee air bag deployment does not occur as intended, this could increase the risk of injury, the automaker said in a NHTSA safety report .

Dealers will replace one or both of the knee air bags, free of charge. Owner notification letters are expected to be mailed Sept. 1, 2023. Owners may contact BMW customer service at 1-800-525-7417.

• 2024 BMW X5
• 2024 BMW X6
• 2024 BMW X7
• 2023 BMW XM

Yamaha recalls 211 2022 motorcycles for possible brake caliper damage

Yamaha is recalling 211 of its 2022 Tenere 700 (XTZ7N) motorcycles because the front brake calipers may have been assembled with bolts that have an incorrect thread length. In the worst case, the bolts would no longer hold the front brake caliper to its mount, so the caliper would detach, resulting in loss of braking ability and increasing the risk of loss of control and a crash with injury or death, Yamaha said in a NHTSA safety report .

Owners should not operate their motorcycle, other than take it to a dealer, until the remedy is performed. Dealers will inspect the length of the front brake caliper bolts and replace them, if necessary. If the caliper mounting-hole threads are damaged, the caliper will be replaced. Repairs will be performed free of charge. Owner notification letters are expected to be mailed July 20, 2023. Owners may contact Yamaha's customer service at 1-800-962-7926. Yamaha's number for this recall is 990168.

• 2022 Yamaha Tenere 700

Polestar recalling 3 of its Polestar 2 electric vehicles for

Polestar is recalling 3 of its 2023 Polestar 2 vehicles because the front left lower ball joint may have been incorrectly installed, allowing the control arm to disconnect from the steering knuckle. If the control arm disconnects, it increases the risk of a crash. from the knuckle while driving, increasing the risk of a crash, the automaker said in a NHTSA safety report .

Dealers will inspect and replace the ball joint fastening bolt as necessary, free of charge. Owner notification letters are expected to be mailed Aug. 30, 2023. Owners may contact Polestar customer service at 1-800-806-2504. Polestar's number for this recall is R10245.

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This article originally appeared on USA TODAY: Toyota, Lexus, BMW among 43,000 vehicles recalled recently. Check car recalls here.

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Daniel Leussink is a correspondent in Japan. Most recently, he has been covering Japan’s automotive industry, chronicling how some of the world's biggest automakers navigate a transition to electric vehicles and unprecedented supply chain disruptions. Since joining Reuters in 2018, Leussink has also covered Japan’s economy, the Tokyo 2020 Olympics, COVID-19 and the Bank of Japan’s ultra-easy monetary policy experiment.

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Wall Street stocks ended slightly lower on Friday in choppy trading after stronger-than-expected U.S. jobs data pointed to a robust economy but prompted worries the Federal Reserve may wait longer to cut interest rates than many investors had hoped.

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Toyota Recalls More Than 100,000 Tundra, Lexus LX Vehicles Over Possible Debris in Engine

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Japanese vehicle manufacturer Toyota is recalling more than 100,000 Tundra pickups and Lexus LX cars in the United States over an issue that could cause their engines to lose power while driving, increasing the risk of crashes.

According to the vehicle maker, some engines in those models may contain machine debris that was not cleared during production.

There is a possibility that “certain machining debris may not have been cleared from the engine when it was produced,” Toyota said in the recall notice. “In the involved vehicles, this can lead to potential engine knocking, engine rough running, engine no start and/or a loss of motive power.”

The company noted that a loss of motive power while driving at higher speeds can increase the risk of a crash.

Approximately 102,000 Toyota and Lexus branded vehicles are involved in the recall, the company said. However, the automaker has been unable to estimate the exact percentage of vehicles that contain the defect.

Debris ‘May Not Have Been Cleared’

They were manufactured “during a certain period at particular engine plants” that may not have had machining debris cleared during assembly, the agency said.

According to the NHTSA, those production periods were between July 30, 2021, and Nov. 25, 2022.

“The subject vehicles are equipped with a specific V35A engine that contains crankshaft main bearings which allow the crankshaft to rotate within the engine assembly while running,” the agency said. “During a specific production period, there is a possibility that engine machining debris of a particular size and amount may not have been cleared from the engine during manufacturing and subsequently contaminated the engine assembly during the production process.

“For these engines in the subject vehicles, the pressure on the main bearings due to the engine configuration is such that, if the aforementioned machining debris adheres to the bearings and operation of the engine continues at higher loads over time, failure of the bearings may occur.

“This can lead to potential engine knocking, engine rough running, engine no start and/or an engine stall.”

Other V35A engines of the same configuration that were manufactured after that production period were “manufactured with new or improved processes that better clear machining debris,” the NHTSA said.

Other Toyota or Lexus vehicles sold in the United States are not equipped with the same V35A engines or have a different V35A engine configuration with different pressure on the main bearings, according to the agency.

NHTSA noted that once a fix has been determined, repairs will be carried out at no cost to customers whose vehicles are subject to the recall under Toyota’s warranty.

Neither Toyota nor the NHTSA has stated whether there have been any reports of injuries associated with the engine problems in the recalled vehicles.

A spokesperson for Toyota declined to comment when contacted by The Epoch Times.

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Altitude, Area, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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Elektrostal Demography

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Elektrostal Distance

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia