sample business plan for junk removal company

Junk Removal Business Plan Template

Written by Dave Lavinsky

Junk Removal Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their junk removal companies.

If you’re unfamiliar with creating a junk removal business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a junk removal business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Junk Removal Business Plan?

A business plan provides a snapshot of your junk removal business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Junk Removal Business

If you’re looking to start a junk removal business or grow your existing junk removal company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your junk removal business to improve your chances of success. Your junk removal business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Junk Removal Businesses

With regards to funding, the main sources of funding for a junk removal business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for junk removal companies.

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How to Write a Business Plan for a Junk Removal Business

If you want to start a junk removal business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your junk removal business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of junk removal business you are running and the status. For example, are you a startup, do you have a junk removal business that you would like to grow, or are you operating a chain of junk removal businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the junk removal industry.
• Discuss the type of junk removal business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of junk removal business you are operating.

For example, you might specialize in one of the following types of junk removal businesses:

• Municipal waste : this type of junk removal offers a regularly scheduled waste disposal service to all the communities. These services collect daily waste and dispose of it and target waste materials such as food waste, liquid waste, litter, etc.
• Professional junk removal: this type of junk removal is a private entity that treats a variety of junk like litter, furniture, commercial waste, office waste, metal, automobile waste and trash from construction sites or home remodels.
• Recycling plants: this type of junk removal is dedicated to collecting all the junk and waste products that can be recycled and upcycled for future use.
• Donation center: Donation centers are technically not a junk removal service, but does work with the items people may get rid of and consider “junk”. They accept old and gently used items and then donate them to people in need.

In addition to explaining the type of junk removal business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of junk removal jobs with positive outcomes, reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the junk removal industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the junk removal industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your junk removal business plan:

• How big is the junk removal industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your junk removal business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your junk removal business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and businesses.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of junk removal business you operate. Clearly, individuals would respond to different marketing promotions than businesses, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other junk removal businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes thrift stores, the landfill, or estate sales. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of junk removal business are they?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide services other than junk removal (i.e. cleaning)?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a junk removal business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of junk removal company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cleaning services, recycling, donations, or remodels?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your junk removal company. Document where your company is situated and mention how the site will impact your success. For example, is your junk removal business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your junk removal marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your junk removal business, including answering calls, scheduling junk removal jobs, billing clients and cleaning of the truck(s), etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your junk removal business to a new city.  

Management Team

To demonstrate your junk removal business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing junk removal businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a junk hauling business or successfully running a small waste disposal company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you complete 3 junk removal projects per day, and/or offer cleaning services? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your junk removal business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a junk hauling business:

• Cost of junk removal equipment and dumpster trucks
• Payroll or salaries paid to staff
• Business insurance
• Other junk removal business startup costs (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of dumpster trucks you will have in your fleet.  

Writing a business plan for your junk removal business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything about starting a junk removal business. You will understand the junk removal industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful junk removal business.

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Other Helpful Business Plan Articles & Templates

Junk Removal Business Plan Template

Written by Dave Lavinsky

Junk Removal Business Plan

You’ve come to the right place to create your Junk Removal business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Junk Removal businesses.

Below is a template to help you create each section of your Junk Removal business plan.

Executive Summary

Business overview.

Taking Out the Trash is a startup junk removal business located in Atlanta, Georgia. The company is founded by Jake Ambrose and Jerry DuPaine. Jake was formerly the operations manager of a junk removal service for ten years in Buford, Georgia, where he trained staff and ran the company operations for junk removal throughout the region.

Jerry was formerly the owner of a storage pod business for fifteen years and has an extensive background in the transport, hauling and storage businesses, including junk removal.

Jake and Jerry plan on providing junk removal services for the city of Atlanta and the surrounding region using a proprietary digital platform and customer-connected app system to provide service to any potential customer within one hour of the request. This “on-time, every time” experience will ensure customers can make a call for junk removal when they need it, rather than waiting for hours or even days to secure the services of a junk removal company.

Product Offering

The following are the services that Taking Out the Trash will provide:

• On-demand junk removal services (one-hour response time)
• Weekly or monthly junk removal service
• Commercial business junk removal
• Foreclosure/abandoned home junk removal
• Hazardous materials and liquid removal with advance preparation

Customer Focus

Taking Out the Trash will target all current and new property owners in Atlanta, Georgia and the surrounding region. Taking Out the Trash will also target businesses while closing, commercial properties, banks and foreclosure companies.

Management Team

Taking Out the Trash will be owned and operated by Jake Ambrose and Jerry DuPaine. Jake Ambrose was formerly the operations manager of a junk removal service for ten years in Buford, Georgia, where he trained staff and ran the company operations for junk removal throughout the region. Because of his extensive contacts within the junk removal industry, Jake has already secured the contracts for service with several commercial companies.

Jerry was formerly the owner of a storage pod business for fifteen years and has a thorough background in the transport, hauling and storage businesses, including junk removal. He has led twenty employees, truck drivers and staff members through industry evolutions and maintained a long-term growth strategy that garnered a generous return when Jerry sold the company two years ago.

Success Factors

Taking Out the Trash will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team at Taking Out the Trash
• Comprehensive menu of services, including junk removal for individuals and companies
• Patented digital platform and app that customers can utilize for 1-hour pickup orders
• Unique process for trash and junk hauling
• City contract with the Atlanta Landfill & Environment Improvement Agency
• Taking Out the Trash offers the best pricing in Atlanta. Their pricing structure is the most cost effective and their services are the most efficient in the entire region when compared to the competition.

Financial Highlights

Taking Out the Trash is seeking $200,000 in debt financing to launch the trash removal company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Taking Out the Trash.

Company Overview

Who is “taking out the trash”.

Taking Out the Trash is a newly established full-service junk removal business in Atlanta, Georgia. Taking Out the Trash will be the most reliable, cost-effective, and efficient choice for residential and commercial businesses in Atlanta and the surrounding communities. Taking Out the Trash will provide a comprehensive menu of hauling and junk removal services for any customer to utilize. Their full-service approach includes a proprietary digital platform and customer app to enable one-hour scheduling for junk removal.

  Taking Out the Trash will be able to serve a wide variety of customers with trash and junk removal services. The team of professionals are highly qualified and experienced in hauling and transport of oversized items, as well as hauling hazardous liquids and other items not typically allowed by haulers. Taking Out the Trash removes all headaches and issues of the junk removal process and ensures all issues are taken care of expeditiously while delivering the best customer service.

Taking Out the Trash History

Since incorporation, Taking Out the Trash has achieved the following milestones:

• Registered Taking Out the Trash, LLC to transact business in the state of Georgia.
• Has a contract in place at one of the office buildings where the company will open an office of 10,000 square feet.
• Reached out to numerous contacts, including property owners, businesses, banks, foreclosure companies, landscaping companies and other junk or trash businesses that need transport and disposal.
• Began recruiting a staff of office personnel and drivers to work at Taking Out the Trash.

Taking Out the Trash Services

The following will be the services Taking Out the Trash will provide:

Industry Analysis

The junk removal industry is expected to grow over the next five years to over $18 billion. As the population of Atlanta and the surrounding communities continue to grow, the growth of the junk removal will track with it. New home starts in outlying areas will require hauling of tree limbs, brush, and vine undergrowth in currently unpopulated areas. Industry growth will also be driven by the increasing number of consumers who will want to renovate or redesign their own properties, landscapes, and interior designs. Costs will likely be reduced as economic factors become more positive, reducing the pricing of fuel.

Customer Analysis

Demographic profile of target market.

Taking Out the Trash will target those individuals and companies needing trash or junk removal services in Atlanta, Georgia and the surrounding regions. They will target companies in foreclosure or going out of business. They will target corporations or businesses that are moving and desire to rid themselves of old furnishings.

Customer Segmentation

Taking Out the Trash will primarily target the following customer profiles:

• Individuals purchasing junk removal services
• Commercial enterprises purchasing junk removal services
• Individuals or companies requiring hazardous waste removal
• App-connected customers or clients who need one-hour service
• Foreclosure companies performing a residential or business cleanout
• Banks or other financial institutions holding deeds or mortgages

Competitive Analysis

Direct and indirect competitors.

Taking Out the Trash will face competition from other companies with similar business profiles. A description of each competitor company is below.

Atlanta Combined Services (ACS)

ACS is the largest garbage service company in the Atlanta region, with over 5 million customers on weekly pickup routes. A fleet of service vehicles provide trash and garbage pickup, maintain contracts, secure payments and ensure continued service for the city’s residents. This is a direct competitor to Taking Out the Trash, as services can be obtained from ACS for junk removal with a scheduled two-week waiting period.

The company was started in 1954 as a private partnership and went public in 1987. Since that time, it has continued to grow from 271 employees to 689 employees and 44 executive staff members occupying an eight-story corporate building on the outskirts of Atlanta. While ACS provides service in most of the same categories as Taking Out the Trash, hazardous liquids are not accepted by ACS for removal.

Edgy’s Trash Haulers

With a television jingle, titled “We’re Gettin Edgy!” Edgy’s Trash Haulers has become a household name in Atlanta, Georgia. Started by Edward and Tina Combes in 1997, Edgy’s Trash Haulers is a direct competitor to Taking Out the Trash. The company provides trash and junk hauling for the Atlanta region, including the city proper, and has 15 trash and junk trucks that travel extensively throughout the city and regional areas, picking up removal items. The company is now run by the two sons of the Combes, Tim and Tracker Combes. They have instituted a six-day work week for their employees, albeit the hours each day are shortened to 6 hours maximum. This schedule spreads services evenly throughout the day, while providing weekend hauling services to compete with their direct competitors.

Edgy’s Trash Haulers hires formerly incarcerated personnel to drive the trucks and, as drivers continue with on-time service records, they can apply for and receive management positions as they work their way through the corporate structure of the company. This policy has resulted in an increasing number of applicants for open jobs at Edgy’s Trash Haulers.

Buford Hauling

Based in Buford, Georgia, this junk removal company has a limited scope of business potential; however, the residents and businesses within their established boundaries are loyal customers, returning again and again for junk or trash removal services. Buford Hauling is a direct competitor within a limited capacity, as the company does not haul hazardous liquids and has a small service area geographically. Buford Hauling is a family business, owned by George and Georgina Crawford, who started the company in 1944. In the post-war era, several buildings had to be torn down or renovated; the hauling business was booming at that time. Over the years, the scope of business has kept the company from the long-term growth strategy desired and it has been rumored during this past year that the sale of the company may be near.

Competitive Advantage

Taking Out the Trash will be able to offer the following advantages over their competition:

• Friendly, knowledgeable, and highly qualified teams for junk removal

Marketing Plan

Brand & value proposition.

Taking Out the Trash will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide reliable, secure junk and trash removal.
• Proprietary digital platform and customer app that offers pickup within a one-hour window of contact.
• Provision for hauling of hazardous materials and liquids, with the proviso that proper preparation has taken place prior to hauling.
• Unbeatable pricing to its customers, with special discounts for returning customers.

Promotions Strategy

The promotions strategy for Taking Out the Trash is as follows:

Word of Mouth/Referrals

The Taking Out the Trash owners have built up an extensive list of contacts over the years by providing exceptional service to their customers. Jake Ambrose, a co-owner, was formerly the operations manager of a junk removal service. He has secured contracts with several commercial companies for Taking Out the Trash. Jerry DuPaine, a co-owner, has been an owner of a storage pod business for fifteen years and has a list of customers that is equally long, each of whom is ready to contract with the new business.

Professional Associations and Networking

Jake and Jerry belong to many of the same organizations, including National Hauling & Removal Association. They also belong to the community service groups that include potential clients for the new business. As such, Jake and Jerry will begin networking and offering services to everyone connected in some fashion to the junk removal business.

Print Advertising

Print advertising in area periodicals and newspaper inserts is vital to secure new customers. Special pricing will be announced before the launch of the startup and will continue for three months. Advertising will include direct mail to Atlanta businesses, foreclosure companies, and other related corporate clients.

Website/SEO Marketing

Taking Out the Trash will fully utilize their corporate website to arrange appointments, secure schedules, and offer reservation service for junk removal. A customer app is offered to bring one-hour service to customer residences or corporate establishments that will be unique to the southern part of the U.S. The website will be well organized, informative, and list all theservices that Taking Out the Trash is able to provide. The website will also list their contact information and list their available services. Taking Out the Trash will embrace SEO marketing tactics so that anytime someone types in the Google or Bing search engine “junk removal company” or “waste removal near me,” Taking Out the Trash will be listed at the top of the search results.

The pricing of Taking Out the Trash will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Taking Out the Trash. Operation Functions:

• Jake Ambrose will be the Co-owner and President of the company. He will oversee all staff and manage client relations.
• Jerry DuPaine will be the Co-owner and Vice President of the company. He will oversee all operations, including trucking services and drivers.
• Janie Patton will be the Administrative Manager who will manage the office administration, client files, and accounts payable.
• Tommy Hardine will be the Vehicle Maintenance Manager who will be responsible for all safety and servicing of vehicles.

Milestones:

Taking Out the Trash will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel employment contracts for Taking Out the Trash
• 6/1/202X – Finalize contracts for new corporate clients of Taking Out the Trash
• 6/15/202X – Final beta testing of digital platform and customer app
• 6/22/202X – Begin moving into Taking Out the Trash office
• 7/1/202X – Taking Out the Trash opens for business

Taking Out the Trash will be owned and operated by Jake Ambrose and Jerry DuPaine. Jerry recruited Janie Patton to manage the administration of the office and personnel. He also recruited Tommy Hardine to be the Vehicle Maintenance Manager for the vehicles.

Jake Ambrose was formerly the operations manager of a junk removal service for ten years. He trained staff and ran the company operations for junk removal throughout the region. Jerry was formerly the owner of a storage pod business for fifteen years and has a thorough background in the transport, hauling and storage business, including junk removal.

Janie Patton was the office manager at Jerry’s former company. She will be the Administrative Manager who will oversee the office administration, client files, and accounts payable.

Also recruited by Jerry, Tommy Hardine was formerly the manager of truck repair in a regional prison, who then became a service manager in Jerry’s former business. Tommy will be the Vehicle Maintenance Manager who will be responsible for all safety and servicing of vehicles.

Financial Plan

Key revenue & costs.

The revenue drivers for Taking Out the Trash are the hauling and junk removal fees they will charge to the individual and corporate clients for their services.

The cost drivers will be the overhead costs required in order to staff Taking Out the Trash. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Taking Out the Trash is seeking $200,000 in debt financing to launch its junk removal business. The funding will be dedicated towards securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Junk Removal Customers Per Month: 386
• Average Fees per Month: $79,900
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, junk removal business plan faqs, what is a junk removal business plan.

A junk removal business plan is a plan to start and/or grow your junk removal business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

What are the Main Types of Junk Removal Businesses? 

There are a number of different kinds of junk removal businesses , some examples include: Municipal waste, Professional junk removal, Recycling plants, and Donation center.

How Do You Get Funding for Your Junk Removal Business Plan?

Junk Removal businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Junk Removal Business?

Starting a junk removal business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Junk Removal Business Plan - The first step in starting a business is to create a detailed junk removal business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your junk removal business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your junk removal business is in compliance with local laws.

3. Register Your Junk Removal Business - Once you have chosen a legal structure, the next step is to register your junk removal business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your junk removal business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Junk Removal Equipment & Supplies - In order to start your junk removal business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your junk removal business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful junk removal business:

• How to Start a Junk Removal Business

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Junk Removal Business Plan: Free PDF Template + Expert Guide

Published Oct.25, 2024

Updated Oct.25, 2024

By: Cynthia Turner

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Table of Content

What Is a Junk Removal Business Plan?

A junk removal business plan is a professional document for running your junk removal business. It explains what services you’ll provide, who your customers are, and how you’ll price your services. It helps you figure out how to market yourself and how much money you can expect to make. With this plan, you’ll know how to find clients and dispose of junk properly.

Junk removal business plan also covers how you’ll make money and what you’ll need to run the business, like equipment and workers. It highlights the key tasks and helps you manage everything smoothly.

In short, a junk removal business plan will help you stay focused and grow your business step by step.

Why Your Junk Removal Business Needs a Business Plan

Starting without a solid plan can lead to costly mistakes. Here’s why having a business plan for junk removal super important:

• Identify your customers and what they’re willing to pay.
• Set competitive pricing.
• Stay ahead of the competition.
• Manage your finances properly.
• Secure loans or investment by showing you’re serious.
• Stay focused on your goals as you grow.

Wondering “How do I start a junk removal business plan?” Start by drafting a basic document that explains how your business will operate, your goals, and how you’ll achieve them. If you plan to add additional services like carpet cleaning, a carpet cleaning business plan will help you plan your next steps.

How to Create a Junk Removal Business Plan: Step-By-Step Guide

Writing a business plan is the first step of any business. Don’t stress—it’s simpler than you think when broken down into clear steps. A junk removal business plan template can help, too. Your plan needs to cover everything from services to revenue strategies. Here’s how you can build it, step by step.

What a Junk Removal Business Plan Should Include

Executive summary.

• Business Overview

Market Analysis

• Services Offered
• Target Market
• Competitor Analysis
• Marketing and Sales Strategy
• Operational Plan
• Management Team

Financial Plan

• Startup Costs
• Revenue Projections
• Funding Requirements
• Risk Assessment
• Appendix (Licenses, Permits, Contracts, etc.)

When creating your business plan, it might help to look at junk removal business plan example from other businesses or sectors, like a pressure washing business plan . It can give you ideas about equipment, customer service, and pricing strategies.

Step-By-Step Process for Writing Junk Removal Business Plan

• Define what kind of junk will you remove, and who will you help?
• Identify who needs junk removal in your area?
• Study what other junk removal businesses are doing, and how can you stand out?
• Plan your operations. Like, what equipment do you need or how will you handle disposal?
• Calculate your prices and profit margins to stay competitive while being profitable.
• Develop your marketing strategy to reach potential customers.
• Identify what are your startup costs, and how much do you expect to earn?
• Analyze what’s your long-term vision for expanding the business?

Following these steps will ensure your plan is well-rounded and effective. Detailed business plans, like a business plan for a roofing company for more ideas.

Your executive summary is a quick overview of your junk removal business. It’s the first thing people see, so it needs to capture attention fast. This section explains the basics: what your business does, who your customers are, and how you make money. It’s essential for attracting investors or lenders, but it’s also a useful tool for you as the owner to stay focused.

For a junk removal business, your executive summary should clearly state what sets you apart, why your services are needed, and your growth potential. Keep it short but impactful.

This approach works for any business, like a box truck business plan to demonstrate logistics management and growth potential.

What to Include in a Executive Summary

• Business name and location
• Services you offer
• Who your customers are
• How your business makes money
• Your financial goals
• Your growth plans
• Your background and experience

Be clear and concise. The goal is to keep readers engaged and interested in learning more.

Steps to Write a Executive Summary

• Start with your business name and location.
• Describe the rubbish removal services you provide.
• Highlight your target customers and why they need your services.
• Explain your pricing model and how you will make a profit.
• Share your financial goals and vision for growth.
• Outline your expansion plans.
• Mention your experience and why you’re the best fit to lead the business.

Company Overview

The company overview is a short, simple introduction to your business. It shows investors, lenders, and partners who you are, what you do, and what makes you different. This is the foundation of your business plan. Your goal here is to give a clear idea of your junk removal business.

Company overview helps readers decide if your business is worth investing in. It should cover your business name, type, location, and the services you offer. You’ll also want to share your mission, vision, and what sets you apart from others. This is your chance to make a great impression, so keep it clear and focused.

What to Include in a Company Overview

• Business Name
• Type of Business Structure
• Location and Service Areas
• Mission Statement and Vision
• Unique Selling Points
• Business History
• Long-Term Goals

This layout is key for any business plan, including when drafting business plans for cleaning services. It shows that you’ve thought through all the key parts of your business and builds trust.

Steps to Write a Company Overview

• Start with your business name and legal structure.
• Mention where your business is based and the areas you serve.
• List the services you offer.
• Write a simple mission statement and vision for your business.
• Identify your target market.
• Explain what makes your junk removal service different.
• Share why and how your business started.
• Outline your future goals and growth plans.

Industry Analysis

An industry analysis helps you understand the market you are entering. It shows where your business fits and how it compares to others. For a junk removal business, this is very important. It points out both the opportunities and challenges you’ll face. This also proves to investors or lenders that you’ve done your homework, which is key when asking for funding. It helps them see the growth and profit potential of your business.

Investors focus on industry analysis to make sure your business is entering a good market. They look at things like market growth, customer needs, and competition. Knowing these factors helps you position your business and build trust with investors.

Sample Industry Analysis

The U.S. waste management and remediation services industry is worth more than $145 billion. On average, each person in the U.S. produces about 4.9 pounds of waste daily , with around one-third being recyclable or compostable. Despite the EPA estimating that 75% of all waste is recyclable, the recycling rate in the U.S. is only 32%. Over 350 million tons of trash are produced each year, making the U.S. the world’s largest producer of municipal solid waste . This has created many job opportunities in the waste removal industry. By 2026, the global junk removal market is expected to reach $53.1 billion , growing by up to 5.3% each year.

What to Include in a Industry Analysis

• Market Size
• Growth Rate
• Service Demand
• Consumer Trends
• Environmental Impact
• Market Dynamics
• Competitive Landscape
• Key Players
• Opportunities for New Businesses
• Employment Data

Steps to Write a Industry Analysis

• Research the size of the junk removal market.
• Look up growth rates and trends.
• Find out when demand for junk removal services is highest.
• Analyze customer trends and what they’re looking for.
• Study the environmental impact and sustainability trends.
• Examine the competition and the key players in the market.
• Look for opportunities for new businesses in this field.
• Collect data on jobs in the junk removal industry.
• Compare this data with your local market.

A market analysis helps you learn about your customers, your competitors, and the demand for your services. It’s important because it shows investors and lenders if your business can grow and succeed.

Doing a market analysis also helps you make smarter choices. It points out where to focus your services and how to price them. When investors see that you’ve done your research, they’ll trust your business more. This shows you understand the market and how to bring in customers, which makes it easier to get funding.

What to Include in a Market Analysis

• Industry Overview
• Market Size and Growth
• Customer Needs and Trends
• Pricing Strategy
• Local Demand for Services
• Marketing Strategy

Gathering this information helps you see where your business fits and how it can succeed. A solid market analysis also builds investor confidence.

Steps to Write a Market Analysis

• Start by researching your industry and current trends.
• Identify your target market and who your customers are.
• Measure the market size and check if there’s room to grow.
• Find out what customers need and what’s popular.
• Study your competitors—what they do well and what they lack.
• Set your pricing strategy based on research and competitors.
• Check local demand for your services.
• Plan your marketing strategy based on your research.

Customer Analysis

Customer analysis helps you understand who your customers are, what they want, and how you can meet their needs better than your competitors. This part of your business plan shows investors and lenders that you know your market. If you don’t have a strong customer analysis, they may doubt your business will succeed.

By doing a detailed customer analysis, you can create strategies to attract your target customers. It proves you’ve done your homework and know who will use your junk removal services. This also helps you plan your marketing and grow your business. Investors feel more confident in your success when they see you really understand your customers.

What to Include in a Customer Analysis

• Customer Segments
• Needs and Problems
• Demographics
• Psychographics
• Buying Behaviors
• Customer Trends

Start by researching who needs junk man removal services the most. This could be homeowners, businesses, or contractors. Look into their habits and challenges. Collect demographic data like income levels and locations. Also, study industry trends to find new opportunities.

Steps to Write a Customer Analysis

• Identify your target customers.
• Find out what problems they need your service to solve.
• Group customers based on their needs or behaviors.
• Collect details like their age, income, and location.
• Understand their interests and values to see what drives them.
• Learn how they make buying decisions and what factors influence them.
• Estimate how many potential customers you have.
• Keep an eye on market trends and changes in customer behavior.

The services section explains what your junk pickup removal business offers. This part helps investors, lenders, and customers understand exactly what you do. The clearer and more detailed this section is, the easier it is for investors to see the full potential of your business. They want to know how your services will bring in money. This section shows if your business can meet customer needs and be profitable.

Services in a junk removal company business plan can vary. You might handle: 

• Residential debris removal
• Commercial waste removal
• Hauling junk
• Yard waste removal
• Construction debris removal. 

You could also offer eco-friendly disposal. The more services you offer, the more customers you can reach.

What to Include in the Services Section

• Types of junk you remove
• Residential, commercial, or office rubbish removal
• Pricing structure
• Specialty services
• Extra services like recycling or donations

A well-thought-out plan can be equally critical for other service sectors, such as a business plan for laundromat operations, ensuring that growth strategies are clearly laid out and understood.

Steps to Write the Services Section

• List all the trash removal services your business offers.
• Describe the types of junk you handle.
• Mention if you serve residential, commercial, or industrial clients.
• Share your pricing model for each type of service.
• List any specialty services like hazardous waste removal.
• Add options like recycling or eco-friendly disposal.
• Include a pricing table, if possible, to make everything clear.

Marketing Plan

A marketing plan shows how you will attract customers and grow your junk removal business. A strategic marketing plan proves you understand your market, competition, and target audience. It also helps you manage your budget and allocate your resources wisely.

For a junk collecting business, you can use many marketing strategies to reach people. Traditional methods like flyers and local ads work, but you should also go digital with social media and SEO. Using a mix of methods helps you reach both homes and businesses.

What to Include in Marketing Plan

• Target audience
• Competitor analysis
• Unique selling point (USP)
• Marketing goals
• Digital marketing strategies (SEO, Google Ads, Social Media)
• Traditional marketing strategies (flyers, print ads)
• Tracking and analysis

This plan will help you get loyal customers and stay ahead of the competition. Investors will feel more confident when they see a clear plan with a good budget.

Steps to Write Marketing Plan

• Identify your target audience.
• Study your competitors to see what they are doing.
• Find out what makes your business special (USP).
• Set clear marketing goals.
• Choose digital methods like SEO, Google Ads, and social media.
• Use traditional methods like flyers and local ads.
• Set a budget for your marketing.
• Plan how you’ll measure success.
• Track your results and make changes when needed.

The management section explains how your junk removal business is run. It outlines who is in charge and what their responsibilities are. Investors and lenders need to see strong leadership to feel confident in your business.

A clear management plan makes sure that the business runs smoothly. It also shows that there’s a strong team in place, not just a good idea. Good leadership helps build trust with investors and shows the business can reach its goals.

What to Include in a Management Section

• Business owner’s name and experience
• Responsibilities
• Organizational chart

Adding an organizational chart makes it easy to understand the company’s structure and shows who is responsible for what.

Steps to Write a Management Section

• Start with the owner’s name and experience.
• List key management roles like CEO or supervisor.
• Explain each person’s responsibilities.
• Create an organizational chart.
• Show how each role helps the business grow.
• Highlight leadership experience.
• Make sure each role connects to your business goals.
• Explain how the team will keep the business running smoothly.

A financial plan shows how your garbage removal business will handle its money. It explains where your income comes from, what you spend on, and how much profit you earn. Having a good financial plan helps you budget, plan for growth, and manage unexpected costs. Investors and lenders will also check your financial plan to see if they should invest in your business.

Without a solid financial plan, your business could face money troubles. The plan helps you keep track of cash flow, manage debts, and ensure there’s enough money to run the business. You’ll need to forecast your income, expenses, and profits for the next 3-5 years. These numbers will help you make smart decisions and grow your business.

What to Include in Financial Plan

• Profit and Loss Statement (Income Statement)
• Balance Sheet
• Cash Flow Statement
• Break-even Analysis
• Expense Projections
• Capital Expenditure Plan
• Debt Repayment Schedule

Steps to Write Financial Plan

• List your expected income sources.
• Write down your monthly expenses.
• Estimate how much profit your business will make after expenses.
• Create a profit and loss statement to compare income and costs.
• Make a balance sheet to show what you own and owe.
• Create a cash flow statement to track money in and out.
• Do a break-even analysis to find when your business will make a profit.
• Project your revenue for the next 3-5 years.
• Predict your expenses for the same period.
• Show plan for any big purchases.
• Set up a debt repayment schedule.

Let OGS Capital Help You Build Your Junk Removal Business Plan

OGS Capital is here to help you get your junk removal business started. We have +17 years of experience in this field and know what you need to succeed. Our consultants will work with you to create a plan that covers everything. We’ll help with market research, financial planning, and the analysis you’ll need to get started.

When you choose OGS, you’re not just getting a plan — you’re getting expert advice at every stage. We’ll help you figure out how to find your target customers, set up your pricing, and prepare for steady growth. With our guidance, everything will be clear, so you can focus on running your business smoothly. Let us take care of the details so you can focus on turning your idea into a reality.

Frequently Asked Questions

How do i get more leads for my junk removal business.

Use social media platforms like Facebook, Instagram, and Google My Business to show before-and-after pictures. Optimize your website with local keywords like your city’s name. Partner with real estate agents, contractors, and nearby businesses. Running ads on Google or Facebook can also help you reach more people.

What Is a Catchy Name for a Solid Junk Removal Business?

Pick a name that’s simple and easy to remember. Use words like “clean,” “haul,” “clear,” or “junk” so people know what you do right away. Make sure it’s easy to spell, isn’t taken, and will show up well in online searches.

With a solid plan and the right steps, your junk removal business will be off to a great start!

Download junk removal business plan sample in pdf

OGSCapital’s team has assisted thousands of entrepreneurs with top-rated document, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

2 thoughts on “ Junk Removal Business Plan: Free PDF Template + Expert Guide ”

I started junk removal first then I just picked up 10-yard dumpsters on wheels

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Junk Removal Business Plan Template

Written by Dave Lavinsky

If you’re looking to create a junk removal business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful junk removal businesses. Our junk removal business plan example below is sure to help you!

Junk Removal Business Plan Example

Below is our junk removal business plan template and sample plan created using our free ai business plan generator :  

I. Executive Summary

Company overview.

At TrustHaul Junk Services, we are proud to introduce our fresh and dynamic junk removal service, specifically designed to cater to the unique needs of the Santa Fe, NM, community. As a newly established local junk removal company, we have identified a significant opportunity to offer high-quality, unmatched service that fills the gap left by existing options. Our comprehensive range of services includes Residential Junk Removal, Commercial Junk Removal, Estate Cleanouts, Recycling and Donation Services, and Construction Debris Removal. Each offering is crafted with flexibility and efficiency in mind, ensuring we meet the diverse requirements of our customers. Our foundation is built on the vast experience of our founder and our collective commitment to excellence, positioning us as leaders in the Santa Fe junk removal industry. Since launching on January 4, 2024, we have hit the ground running, establishing a strong brand identity, securing an ideal operational location, and laying the groundwork to become the preferred choice for junk removal services in the area.

Success Factors

TrustHaul Junk Services’ path to becoming the go-to junk removal service in Santa Fe is paved with a strong set of success factors and notable accomplishments. Our founder’s previous experience in running a successful junk removal business has provided us with invaluable insights into exceeding customer expectations. This experience, combined with our dedication to superior service, positions us for leadership in the local market. We have already made significant strides since our inception, including the development of a memorable brand identity and securing a strategic location to enhance service delivery. These achievements are just the beginning, as we aim to continue our growth trajectory and solidify our reputation as the top choice for junk removal services in Santa Santa Fe, NM.

Industry Analysis

The Junk Removal industry in the United States, currently valued at approximately $10 billion, is experiencing steady growth due to increasing consumer demand for convenient and eco-friendly junk removal services. This demand is set to rise as individuals and businesses seek assistance in decluttering and responsibly disposing of unwanted items. TrustHaul Junk Services is perfectly aligned with industry trends, emphasizing sustainable practices and the adoption of technology to streamline operations and improve the customer experience. Our commitment to eco-friendly disposal and the use of online booking platforms and digital payment options positions us at the forefront of the industry in Santa Fe, NM, ready to meet the growing demand for professional junk removal services.

Customer Analysis

Our target market includes a diverse group of customers in Santa Fe, NM, ranging from local residents undertaking home renovations or decluttering projects to small business owners in need of clearing out commercial spaces. We also cater to property managers and real estate agents looking to prepare properties for sale or lease, as well as contractors and construction companies requiring efficient debris removal from job sites. Understanding the specific needs and schedules of our customers allows us to offer tailored services, including environmentally friendly disposal options and flexible scheduling, ensuring we provide the highest level of service and convenience.

Competitive Analysis

TrustHaul Junk Services faces competition from several key players in the Santa Fe area, including Southwest Maintenance & Hauling, Exceptional Junk Removal, and Whole Lotta Junk Services. These competitors offer a range of junk removal services to similar target segments. However, TrustHaul sets itself apart with our unparalleled customer-centric approach, high-quality services, and commitment to sustainability. Our use of advanced technology and equipment ensures efficient service delivery, while our focus on eco-friendly practices appeals to environmentally conscious customers. These competitive advantages position us to lead the market in Santa Fe, offering clutter-free solutions that meet the unique needs of our diverse clientele.

Marketing Plan

TrustHaul Junk Services is committed to building a robust marketing plan that leverages various channels to engage with our target audience in Santa Fe, NM. Our comprehensive service offerings, including Residential and Commercial Junk Removal, Estate Cleanouts, and Construction Debris Removal, are competitively priced to ensure we meet the needs of our customers. We will also highlight our Recycling and Donation Services to appeal to environmentally conscious consumers. Our promotional strategy includes a strong online presence through an SEO-optimized website and active engagement on social media platforms, supplemented by email marketing and local SEO strategies. Community involvement and introductory promotions will further enhance our visibility and attract a broad customer base. Through this multi-faceted marketing approach, we aim to establish TrustHaul as the premier junk removal service in Santa Fe.

Operations Plan

To achieve operational excellence, TrustHaul Junk Services will focus on key daily processes including efficient customer inquiry management, effective scheduling and dispatching, regular vehicle maintenance, and comprehensive staff training. Additionally, we will prioritize waste sorting and eco-friendly disposal, diligent inventory management, proactive customer feedback collection, and accurate billing practices. Our operational milestones include launching our service, securing necessary permits, establishing an online presence, investing in reliable equipment, and implementing targeted marketing strategies. Achieving a monthly revenue target of $15,000 and developing a customer loyalty program are also crucial goals. These operations and milestones are designed to ensure the successful delivery of high-quality junk removal services and the long-term sustainability of our business.

Management Team

Under the experienced leadership of Charlotte Alvarez, President of TrustHaul Junk Services, our management team is equipped to steer the company towards its growth objectives. Charlotte’s extensive experience in the junk removal industry, coupled with her proven track record of successful business management, forms the backbone of our strategic direction. Her expertise ensures that TrustHaul maintains operational efficiencies, high levels of customer satisfaction, and a clear path to profitability. The management team’s dedication and strategic vision are fundamental to achieving our goal of becoming the preferred junk removal service provider in Santa Fe, NM.

Financial Plan

To support our growth objectives, TrustHaul Junk Services requires $253,000 in funding. This investment will be allocated towards capital investments such as location buildout, equipment purchases, and initial operating expenses including marketing, staff salaries, and insurance. Achieving our financial goals will enable us to execute our business plan effectively, ensuring we provide exceptional junk removal services, foster customer loyalty, and establish a sustainable, profitable business in Santa Fe, NM.

Below is an overview of our expected financial performance over the next five years:

II. Company Overview

TrustHaul Junk Services is a fresh and dynamic Junk Removal service catering to the needs of residents and businesses in Santa Fe, NM. As a new local junk removal company, we recognize the gap in high-quality local junk removal services within the area. Our mission is to fill this void by offering unparalleled service that stands out from the competition.

Our offerings encompass a wide range of services designed to meet the diverse needs of our customers. These include Residential Junk Removal, for homeowners looking to declutter their living spaces; Commercial Junk Removal, tailored for businesses in need of efficient waste management solutions; Estate Cleanouts, providing compassionate and comprehensive removal services during challenging times; Recycling and Donation Services, ensuring that usable items find a second life and contribute to sustainability; and Construction Debris Removal, helping construction sites remain clean and safe. At TrustHaul Junk Services, we are committed to providing flexible and effective solutions for all your junk removal needs.

Operating from our base in Santa Fe, NM, our service area encompasses the entire Santa Fe region. Our local presence allows us to understand the unique needs and preferences of our community, ensuring personalized and responsive service for every customer.

What sets TrustHaul Junk Services apart is our foundation of expertise and commitment to excellence. Our founder brings valuable experience from successfully running a previous junk removal business, equipping us with the insights necessary to exceed our customers’ expectations. Our dedication to offering better, more efficient services positions us as a leader in the junk removal industry in Santa Fe, promising clean, organized, and clutter-free spaces for our clients.

Since our inception on January 4, 2024, TrustHaul Junk Services has achieved significant milestones as a S Corporation. We’ve meticulously crafted our brand identity, starting with a distinctive logo and a memorable company name. Additionally, we’ve secured an ideal location that enhances our ability to serve our customers effectively. These accomplishments are just the beginning of our journey towards becoming the go-to junk removal service in Santa Fe, NM.

III. Industry Analysis

The Junk Removal industry in the United States is a thriving market with a current size of approximately $10 billion. This industry has seen steady growth over the past few years, driven by an increase in consumer demand for convenient and eco-friendly junk removal services. With more people looking to declutter their homes and businesses, the demand for professional junk removal services is expected to continue to rise.

One of the key trends in the Junk Removal industry is the shift towards more sustainable practices. Consumers are becoming increasingly conscious of the environmental impact of their actions, leading to a growing demand for junk removal companies that prioritize recycling and responsible disposal of waste. TrustHaul Junk Services, with their commitment to eco-friendly practices, is well-positioned to capitalize on this trend and attract environmentally-conscious customers in Santa Fe, NM.

Another trend in the Junk Removal industry is the increasing use of technology to streamline operations and improve customer service. Junk removal companies are leveraging online booking platforms, GPS tracking, and digital payment options to enhance the customer experience and increase efficiency. By adopting these technological advancements, TrustHaul Junk Services can differentiate themselves from competitors and provide a seamless and convenient junk removal experience for their customers.

IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

We will target local residents who require junk removal services for various reasons, such as home renovations, decluttering, and moving. These customers will often need timely and efficient service to clear out unwanted items from their homes. We will tailor our services to accommodate their schedules and provide environmentally friendly disposal options.

We will also focus on small business owners in Santa Fe who need assistance with clearing out office spaces, retail stores, and warehouses. These businesses will benefit from our reliable and professional service, ensuring their spaces are clean and ready for new opportunities. We will offer customized packages to meet their specific needs and timelines.

In addition to residents and small businesses, we will target property managers and real estate agents who need to prepare properties for sale or lease. Our services will help them quickly remove junk and debris, making properties more appealing to potential buyers or tenants. We will provide flexible scheduling and competitive pricing to fit their budgets and project timelines.

We will also serve contractors and construction companies that require debris removal from job sites. These professionals will rely on us to maintain a clean and safe working environment, allowing them to focus on completing their projects efficiently. We will offer specialized services for construction debris, including recycling and proper disposal of materials.

Customer Needs

TrustHaul Junk Services meets the critical need for high-quality junk removal, enabling clients to declutter their homes and businesses efficiently. Customers require a service that can quickly and responsibly dispose of unwanted items, helping them reclaim valuable space. They seek reliability and professionalism, ensuring that the job is done right the first time.

In addition to efficient removal, customers expect environmentally responsible disposal methods. TrustHaul addresses this by ensuring that items are recycled or donated whenever possible, minimizing landfill waste. This commitment to sustainability resonates with eco-conscious clients in the community.

Clients also value transparent pricing without hidden fees, allowing them to budget effectively for their junk removal needs. TrustHaul provides clear, upfront pricing and flexible scheduling options, accommodating the busy lives of its customers. This level of customer service fosters trust and repeat business.

Lastly, safety and convenience are paramount for customers who need junk removal services. TrustHaul guarantees that its team handles all items with care and adheres to safety protocols, ensuring a hassle-free experience. This attention to detail and customer-centric approach sets TrustHaul apart in the market.

V. Competitive Analysis

Direct competitors.

TrustHaul Junk Services’s competitors include the following companies:

Southwest Maintenance & Hauling

Southwest Maintenance & Hauling offers a comprehensive range of junk removal and hauling services. Their services include residential and commercial junk removal, construction debris removal, and yard waste disposal. Price points vary depending on the service, but they typically charge by the truckload. Estimated revenues are moderate, reflecting a steady stream of local customers. Located in Santa Fe, NM, they serve the greater Santa Fe area. Their customer segments include homeowners, businesses, and contractors.

Key strengths include a strong local presence and a reputation for reliability. Weaknesses include limited marketing efforts and a smaller fleet of vehicles compared to larger competitors.

Exceptional Junk Removal

Exceptional Junk Removal specializes in fast and efficient junk removal services. They offer residential cleanouts, office cleanouts, and eco-friendly disposal options. Their pricing is competitive, often offering flat-rate fees for specific services. Revenues are on the higher side due to their efficient service model and customer satisfaction. Based in Albuquerque, NM, they extend their services to Santa Fe and surrounding areas. They cater to both residential and commercial clients. Strengths include excellent customer reviews and a broad service area. Weaknesses involve occasional scheduling delays and higher costs for premium services.

Whole Lotta Junk Services

Whole Lotta Junk Services provides a wide array of junk removal services, including appliance removal, furniture removal, and estate cleanouts. They emphasize eco-friendly practices and recycling. Their pricing is mid-range, with options for volume-based pricing. Revenues are consistent, driven by a loyal customer base and repeat business.

Located in Santa Fe, NM, they primarily serve the local community and nearby towns. Their target customers include families, realtors, and property managers. Key strengths include a strong community reputation and environmentally conscious practices. Weaknesses involve limited service availability during peak times and a smaller workforce.

Competitive Advantages

At TrustHaul Junk Services, we pride ourselves on providing superior junk removal services that help clients efficiently manage and dispose of unwanted items. Our commitment to ensuring spaces are clean, organized, and free of clutter sets us apart from the competition. We utilize state-of-the-art equipment and highly trained staff to guarantee a seamless and stress-free experience for our customers. This dedication to excellence allows us to offer faster, more reliable services, ensuring that our clients can enjoy their newly decluttered spaces without delay.

Our customer-centric approach is another significant advantage. We understand that each client has unique needs, and we tailor our services to meet those specific requirements. From residential cleanouts to commercial junk removal, our flexible and comprehensive solutions cater to a wide range of scenarios. Additionally, we are deeply committed to environmentally responsible practices, ensuring that items are disposed of in an eco-friendly manner whenever possible. By prioritizing sustainability and customer satisfaction, we create lasting relationships with our clients and build a reputation for trust and reliability in the community.

VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

TrustHaul Junk Services offers a range of specialized products and services tailored to meet the diverse needs of its customers. The company focuses on providing efficient and reliable solutions for both residential and commercial clients.

Residential Junk Removal is one of the core services. Customers can have unwanted items removed from their homes, including old furniture, appliances, yard waste, and general clutter. The average price for residential junk removal typically ranges from $150 to $300 depending on the volume and type of junk.

Commercial Junk Removal caters to businesses, helping them dispose of office furniture, electronics, and other commercial waste. This service is essential for companies looking to maintain a clean and organized workspace. The average price for commercial junk removal is around $200 to $500, varying based on the size and complexity of the job.

Estate Cleanouts are another critical offering. These services are ideal for customers who need to clear out a property after a loved one has passed away or when preparing a property for sale. Estate cleanouts can be more comprehensive and time-consuming, with prices typically starting at $500 and going up to $1,500 or more, depending on the scope of work.

Recycling and Donation Services are provided to promote environmental sustainability and social responsibility. TrustHaul Junk Services ensures that recyclable materials are properly processed and that usable items are donated to local charities. This service is often included at no additional charge with other junk removal services, although standalone recycling and donation pickups are offered for a fee ranging from $50 to $150.

Construction Debris Removal is designed for contractors and homeowners undertaking renovation or construction projects. This service includes the removal of materials such as drywall, wood, concrete, and other construction waste. Pricing for construction debris removal generally falls between $300 and $700, based on the volume and type of debris.

TrustHaul Junk Services strives to provide transparent pricing and exceptional customer service, ensuring that each client receives tailored solutions to meet their specific needs.

Promotions Plan

TrustHaul Junk Services focuses on comprehensive promotional strategies to attract and retain customers. We will employ a variety of methods to ensure maximum visibility and engagement in the Santa Fe, NM market.

Our primary promotional method revolves around online marketing. We will develop a user-friendly, search engine optimized website that highlights our services, customer testimonials, and competitive pricing. This website will be the cornerstone of our online presence, ensuring that potential customers find us easily when searching for junk removal services in Santa Fe.

In addition to a robust website, we will leverage social media platforms such as Facebook, Instagram, and Twitter to engage with our community. Regular posts featuring before-and-after photos of our work, customer reviews, and special promotions will keep our audience engaged and informed. We will also use targeted advertising on these platforms to reach potential customers who may not yet be aware of our services.

Email marketing will also play a crucial role in our promotional strategy. We will build an email list by offering incentives such as discounts or free consultations for subscribers. Regular newsletters will keep our customers informed about new services, seasonal promotions, and tips for maintaining a clutter-free space.

We will utilize local SEO strategies to ensure our business appears in local search results and on Google Maps when people search for junk removal services in Santa Fe. This involves optimizing our Google My Business profile, collecting reviews, and ensuring our contact information is consistent across all online directories.

Additionally, we will participate in community events and sponsor local initiatives to build brand awareness and foster goodwill within the community. This involvement will help us establish a strong local presence and create positive associations with our brand.

To attract more immediate attention, we will run introductory promotions, such as discounts for first-time customers or referral bonuses. These offers will be prominently featured on our website and social media channels to encourage new customers to try our services.

By employing these diverse promotional methods, TrustHaul Junk Services aims to establish a strong foothold in the Santa Fe market and build lasting relationships with our customers.

VII. Operations Plan

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of TrustHaul Junk Services, there are several key day-to-day operational processes that we will perform:

• Customer Inquiry Management: Efficiently manage and respond to customer inquiries via phone, email, and online booking platforms.
• Scheduling and Dispatching: Organize and prioritize daily schedules, and dispatch crews to service locations promptly.
• Vehicle Maintenance: Regularly inspect and maintain the fleet of trucks to ensure they are in good working condition.
• Staff Training and Management: Continuously train staff on safety protocols, customer service, and efficient junk removal techniques.
• Inventory Management: Keep track of necessary tools and equipment, ensuring availability and functionality.
• Waste Sorting and Disposal: Sort collected junk for recycling, donation, and disposal, adhering to local regulations and sustainability practices.
• Customer Feedback Collection: Actively seek and collect customer feedback to improve services and address any concerns.
• Billing and Invoicing: Accurately process and send invoices to customers, and handle payments promptly.
• Marketing and Promotions: Implement marketing strategies to attract new customers and retain existing ones, including social media and local advertising.
• Compliance and Documentation: Ensure all operations comply with local laws and regulations, and maintain accurate records and documentation.
• Performance Monitoring: Regularly review and analyze operational performance to identify areas for improvement and implement necessary changes.

TrustHaul Junk Services expects to complete the following milestones in the coming months in order to ensure its success:

• Launch Our Junk Removal Service:  Officially start operations and begin offering junk removal services to customers in Santa Fe, NM.
• Obtain Necessary Permits and Licenses:  Ensure all local, state, and federal permits and licenses are acquired to operate legally and avoid potential fines or shutdowns.
• Build a Reputable Online Presence:  Establish a professional website, active social media profiles, and positive online reviews to attract and retain customers.
• Invest in Reliable Equipment and Vehicles:  Acquire and maintain high-quality equipment and vehicles to ensure efficient and safe service delivery.
• Hire and Train Staff:  Recruit and train reliable employees to provide excellent customer service and handle junk removal tasks competently.
• Implement Effective Marketing Strategies:  Launch targeted marketing campaigns to raise awareness and attract a steady stream of customers.
• Establish Strategic Partnerships:  Form partnerships with local businesses, real estate agents, and property managers to generate referral business.
• Achieve $15,000/Month in Revenue:  Reach a monthly revenue target of $15,000 to ensure the business is financially sustainable and on a path to profitability.
• Develop a Customer Loyalty Program:  Create a program to encourage repeat business and customer retention, enhancing long-term revenue stability.
• Monitor and Adapt Business Operations:  Regularly review business performance and make necessary adjustments to improve efficiency, customer satisfaction, and profitability.

VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

TrustHaul Junk Services management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Charlotte Alvarez, President

Charlotte Alvarez  has a history of success and has successfully run a junk removal business in the past. With her extensive experience in the junk removal industry, Charlotte has a deep understanding of operational efficiencies and customer satisfaction. Her prior success in managing a similar business showcases her capability to lead TrustHaul Junk Services towards growth and profitability. Charlotte’s strategic vision and hands-on experience make her an invaluable asset to the company’s leadership team.

IX. Financial Plan

Funding requirements/use of funds.

To accomplish our growth goals, TrustHaul Junk Services needs $253,000 in funding. Key uses of this funding will be as follows:

Financial Projections

5 Year Annual Income Statement

5 year annual balance sheet, 5 year annual cash flow statement, what is a junk removal business plan.

A junk removal business plan is a document that outlines the strategies you have developed to start and/or grow your junk removal business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your junk removal business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.  

Why You Need a Business Plan for your Junk Removal Business

A business plan is required if you are seeking funding for your junk removal business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a junk removal business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.  

Junk Removal Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Green & Eco-friendly » Waste Management » Junk Removal

Are you about starting a junk removal company ? If YES, here is a detailed sample junk removal business plan template & FREE feasibility report.

Junk removal business is one of the business opportunities available in the Waste Management sector that an entrepreneur can start in the United States of America. The truth is that if you settle for this business, you are sure of making huge returns from your investment.

This is so because junks which can be classified as domestic waste, are generated on a daily basis and of course reliable statistics shows that the waste collection industry in the united states of America rakes in about billion dollars annually.

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• Do You Need a License to Open a Junk Removal Business?

If you are sure that this type of business is what you want to do after you must have conducted your market research and feasibility studies, then the next step to follow is to write a good business plan; a detailed blue print of how you intend raising your seed capital, setting up the business, managing the flow of the business, sorting out tax and marketing your services.

Below is a sample junk removal company business plan template that will help you successfully write yours without much stress.

A Sample Junk Removal Business Plan Template

1. industry overview.

Junk removal is a business that assists with the decluttering process. It is different from regular garbage collection. Junk Removal business is grouped under the waste collection services industry and companies that operate in the industry collect hazardous and nonhazardous waste and recyclable materials.

Nonhazardous waste includes municipal solid waste (household waste or junks) and industrial and commercial waste. Transfer stations where waste is transferred from local vehicles to long-distance automobiles for transport to disposal facilities are also included in the waste management industry. It is important to state that this industry does not account for government-provided services of a similar nature.

A close study of the Waste Collection industry shows that it has benefited from the recovery of the industrial, construction and commercial business sectors. As these sectors expand, it is natural for them to produce more waste. So also, steady demand from the residential market has helped stabilize the overall revenue generated by the waste collection services industry.

Going forward, the demand for waste collection services will continue to be driven by population growth, privatization and business creation. Additionally, the industry will benefit from the public’s growing interest in the recycling industry.

The companies holding the largest market share in Waste Collection in the US include Waste Management Inc., Republic Services Inc. and Waste Connections Inc. Statistics has it that in the United States of America alone, there are about 11,824 licensed and registered waste collection companies responsible for employing about 217,713 employees.

The industry rakes in $45 billion annually (benched mark in 2018) with an annual growth rate projected at 1.7 percent within 2013 and 2018.

A recent report published by IBISWORLD shows that the distribution of establishments in the industry across the United States largely reflects the size and distribution of the US population and economic activity. Densely populated areas that are particularly economically active tend to generate large quantities of waste, necessitating the presence of greater numbers of industry establishments.

Other factors that contribute to the relative concentration of industry establishments in a geographic location include the structure of the local economy and the commitment to and level of recycling. Some industries, particularly in the service sector, generate relatively little waste.

One good thing about the industry is that it is open for both big time investors who have the capacity to start the business with fleet of junk collection trucks and aspiring entrepreneurs who may want to start with just one truck.

2. Executive Summary

Tim Smith® Junk Removal, Inc. is a registered and licensed junk removal company that will be based in Delaware City – Delaware. We have been able to secure all the relevant licenses and permits to operate as a standard junk removal company in the United States.

We will ensure that we abide by the rules and regulations guiding the industry and we will only hire experienced and qualified drivers with valid commercial driver’s license (CDL) to handle our junk collection trucks. Our services will include general junk collection and hauling, recyclable junk collection and hauling, junk transfer station operation, etc. We will provide daily services all around Delaware City – Delaware and neighboring cities.

Our customers can be rest assured that they will get quality services at competitive rates. At Tim Smith® Junk Removal, Inc. our goal is to provide excellent service to our customers and we pride ourselves on the integrity and competence of our company and employees.

Tim Smith® Junk Removal, Inc. will ensure that all our junk pick-ups are on time and we supersede the expectation of our customers. We will only put trucks that are in top shape on the road, and all our cleaners and drivers will be trained to be extra careful, pay attention to details, be courteous, friendly and to abide by the rules and regulations of the industry.

We will take proper care of our cleaners and drivers as well as our trucks and equipment. We are quite optimistic that our values and quality of service offering will help us drive our junk removal business to enviable heights and also help us attract the number clients that will make the business highly profitable.

Our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Tim Smith® Junk Removal, Inc. is owned by Tim Smith and his immediate family members. Tim Smith, a native of Delaware City is a graduate of Business Administration from the University of Delaware and he has an MBA in Finance from the University of Tulsa. He has over 22 years’ experience in the waste management industry.

3. Our Products and Services

Tim Smith® Junk Removal, Inc. is established with the aim of maximizing profits in the waste collection industry. We want to compete favorably with leading junk removal companies in the United States which is why we have put in place a competent quality assurance team that will ensure that every service carried out meets and even surpasses our customers’ expectations.

Our service offerings are listed below;

• Reusable junk removal (items that can be sold by consignment and thrift stores)
• Recyclable junk material collection and hauling
• Removal and hauling of rubble, construction and demolition debris
• Waste transfer station operation

4. Our Mission and Vision Statement

• Our Vision is to build a business that will take care of junk removal for major residential estates and other businesses in the whole of Delaware City – Delaware and neighboring cities.
• Our mission is to deploy professional and environmentally friendly ways of junk removal in inner cities; we want to become a standard of how junk removal companies should operate in the United States of America.

Our Business Structure

We intend starting the business with a handful of full – time employees (waste truck drivers, professional junk removers and back office staff) and some of the available driving roles will be handled by qualified contract drivers. Adequate provision and competitive packages have been prepared for all our employees.

At Tim Smith® Junk Removal, Inc. we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.

For now, we will contract the maintenance of our trucks to service providers, we don’t intend to maintain a very large overhead from the onset. But as soon as the business grows and stabilizes, we will assemble our own in-house maintenance team. Below is the business structure and the roles that will be available at Tim Smith® Junk Removal, Inc.;

• Chief Operating Officer (Owner)

Admin and HR Manager

Transport and Logistics Manager

• Marketing and Sales Executive (Business Developer)
• Junk Collectors

Waste Truck Drivers

• Customer Services Executive / Front Desk Officer

5. Job Roles and Responsibilities

Chief Operating Officer (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Accountable for coordinating drivers, vehicles, loads and journeys
• Responsible for operating IT systems
• Responsible for negotiating and agreeing contracts
• Responsible for preparing paperwork for regulatory bodies
• In charge for implementing health and safety standards
• In charge of planning routes and load scheduling for multi-drop deliveries.
• Communicates effectively with clients and responding to their requirements.
• Responsible for monitoring transport costs.
• Confronts climate change issues by implementing transport strategies and monitoring an organization’s carbon footprint.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Defines job positions for recruitment and managing interviewing process
• Carrie out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Marketing and Sales Executives (Business Developers)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Documents all customer contact and information
• Helps to increase sales and growth for Tim Smith® Junk Removal, Inc.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managers with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Accountable for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company
• Assists in loading and unloading junks
• Maintains a logbook of their driving activities to ensure compliance with federal regulations governing the rest and work periods for operators.
• Keeps a record of vehicle inspections and make sure the truck is equipped with safety equipment, such as hazardous material placards.
• Assists the transport and logistics manager in planning their route according to a pick – up and delivery schedule.
• Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
• Reports defects, accidents or violations

Junk Collectors and Cleaners

• Responsible for handling core services such as, reusable junk collection and hauling, recyclable junk material collection and hauling, removal and hauling of rubble, construction and demolition debris , junk transfer station operation, and hauling amongst other related services
• Handles any other duty as assigned by the transport and logistics manager

Customer Service Officer

• Welcome clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the HR manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
• Receives parcels/documents for the company
• Distributes mails in the organization
• Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

As a result of our vision, our mission and the kind of business we want to set up, we don’t have any other option than to follow due process. Following due process involves hiring a business consultant to help us conduct SWOT analysis for our business.

Tim Smith® Junk Removal, Inc. hired the services of a seasoned business consultant with bias in startups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating other business strategies that will help us grow our business.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Tim Smith® Junk Removal, Inc.

Our junk collection network serves some of the largest population centers in Delaware City – Delaware. Size advantages, cost advantages, customer loyalty and strong reputation amongst domestic and industry players are what we can boast of.

Our business is centrally located in a densely populated residential estate in Delaware City – Delaware; our location is in fact one of our major strength. We are also not neglecting the power of our team; our workforce and management.

Looking through our Business model, one of the weaknesses that may pose a challenge to us is insufficient flow of finance to handle key issues such as purchase of brand – new waste collection trucks and promotion of the business.

• Opportunities:

Come to think of it, there is no household, construction sites, business complex or shopping malls that does not generate waste from time to time which means that a junk removal company will always be in business as long as people live in the location that they operate in.

Some of the threats that we are likely going to face are mature markets, stiff competition, volatile costs, and rising fuel prices. Other threats that are likely going to confront Tim Smith® Junk Removal, Inc. are unfavorable government policies , seasonal fluctuations, downturn in the economy which is likely going to affect consumer spending and of course emergence of new competitors within the same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

One interesting part of this industry is that recycling is becoming much more common. Though the concept of recycling dates back centuries, it wasn’t prevalent until recently. In 1960, the United States recycled 5.6 tons of waste—6.4 percent of the country’s total litter. By 2013, the number was up to 87.2 tons, or 34.3 percent of the whole.

Latest trends show that the Waste Collection industry has benefited from the recovery of the industrial, construction and commercial business sectors. As these sectors expand, it is natural for them to produce more waste. So also, steady demand from the residential market has helped stabilize the overall revenue generated by the waste collection industry.

Going forward, the demand for junk removal services will continue to be driven by population growth, privatization and business creation. Additionally, the industry will benefit from the public’s growing interest in the recycling industry.

Fuel is one of the primary input costs for this industry, as it is used to power the trucks. Therefore, higher fuel prices increase industry costs. The price of diesel and other fossil fuels used to power waste collection vehicles is expected to increase going forward, which presents a potential threat for the industry.

8. Our Target Market

Prior to launching our junk removal company, we are certain that there is a wide range of households and businesses who cannot successfully dispose their junks without hiring the services of a junk removal company. We will ensure that we develop strategic pacts with corporate organizations, and estate managers et al. This will give us several options to generate revenue for our company.

In view of that, we have created strategies that will enable us reach out to various construction companies, business complexes, shopping malls and households who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that all our services are accepted in the market place. Below is a list of the people and organizations that we will market our services to;

• Residential buildings
• Business complexes
• Shopping malls
• Restaurants
• Public facilities
• Construction sites
• Printing Companies

Our Competitive Advantage

Our major competitive advantage is the vast industry experience and solid reputation of our owner, Tim Smith and our management team. Tim Smith® Junk Removal, Inc. no doubt is a new junk removal company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good junk removal network, excellent relationship management, strong management, strong fleet operation, our junk collection and transportation network, our size advantages, cost advantages, customer loyalty and strong reputation amongst domestic industry players.

To sum up, all our employees will be well taken care of, and their welfare package will be among the best within our category. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Tim Smith® Junk Removal, Inc. will make sure that we leverage on our strength and the opportunities available to us in the U.S. market to generate enough income that will help us drive the business to stability. Below are the sources we intend exploring to generate income for Tim Smith® Junk Removal, Inc.;

• Removal and hauling of construction and demolition debris

10. Sales Forecast

We are well positioned to take on the available market in Delaware City – Delaware and we are quite optimistic that we will meet our set target of generating enough income/profits from the first month or operation and grow the business and clientele beyond Delaware City.

We have been able to examine the waste collection services industry, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Tim Smith® Junk Removal, Inc., it is based on the location of our business and our competitive advantage;

• First Fiscal Year (FY1):  $230,000
• Second Fiscal Year (FY2):  $470,000
• Third Fiscal Year (FY3):  $725,000
• Marketing Strategy and Sales Strategy

The marketing strategy adopted by Tim Smith® Junk Removal, Inc. is going to be driven by professionalism, excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers.

Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall goal of Tim Smith® Junk Removal, Inc.

Our goal is to grow Tim Smith® Junk Removal, Inc. to become the leading junk removal company in Delaware City – Delaware which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with in the waste collection services industry. Tim Smith® Junk Removal, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our junk removal and management business by sending introductory letters alongside our brochure to construction companies, shopping malls, hotels, residential estates and other key stake holders in Delaware City – Delaware
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Use friends and family to spread word about our business
• Post information about our company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
• Place a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
• Leverage on referral networks such as agencies that will attract clients who would need our customized services
• Advertise our junk removal and management company in relevant magazines, newspapers, TV and radio stations
• Attend relevant expos, seminars, and business fairs et al to market our services
• Engage in direct marketing approach
• Join local chambers of commerce and industry to market our services.

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

11. Publicity and Advertising Strategy

We have plans to grow our business beyond Delaware City – Delaware which is why we have perfected plans to build our brand via every available means. We have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

Below are the platforms Tim Smith® Junk Removal, Inc. intended leveraging on to promote and advertise the business;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community – based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
• Install our Billboards in strategic locations all around Delaware City – Delaware
• Distribute our fliers and handbills in target areas
• List our company in local directories / yellow pages
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our waste collection trucks are well branded with our company logo et al.

12. Our Pricing Strategy

There are two fees that most junk removal services charge. The first one is either for the type or the size of the junk. The other is for the number of truckloads or for the time it takes to haul the junk. In addition to this, you can expect there to be some additional charges. For example, fees for delivering waste to its proper space. The reason for this is that some items need to be delivered in a special way and cannot be left in landfills.

On average, when removing junk from a single – family home, the cost is likely to be about $200. When it comes to junk removal from an apartment, the cost is around $250. The professional companies can also offer junk removal rates for a business, which are about $400.

This service usually costs from $10 to $40 a month or $140 to $250 on an annual basis. Bear in mind that these are only average prices Tim Smith® Junk Removal, Inc. has a lease arrangement with various companies and the company’s pricing is based on miles per thousands of tons of junks collected and transported.

We have perfected our plans to charge competitive rates since we have minimal overhead compared to our competition in the industry. We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable.

The fact that our business door is open to both households and businesses means that we will have different price range for different category of clients. As the business grows, we will continue to review our pricing system to accommodate a wide range of clientele.

• Payment Options

The payment policy adopted by Tim Smith® Junk Removal, Inc. LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Tim Smith® Junk Removal, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via online bank transfer
• Payment via mobile money
• Payment via Point of Sales Machines (POS Machines)
• Payment via check

In view of the above, we have chosen banking platforms that will enable our client make payment for junk removal and management services without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

When it comes to starting a standard junk removal business, one is expected to spend the bulk of the startup capital on the purchase of waste collection trucks. Aside from that, you are expected to pay the required fee in dump sites, pay your employees and utility bills.

However, this is what it would cost us to start Tim Smith® Junk Removal, Inc. in the United of America;

• The total fee for incorporating the business in the United States of America – $750.
• The budget for liability insurance, permits and license – $15,500
• The amount needed to acquire a suitable office facility with enough parking space for our waste collection trucks in Delaware City for 6 months (Re – Construction of the facility inclusive) – $150,000.
• The amount required to finance the purchase of the first set of waste collection trucks – $150,000
• The cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing cabins, safety gadgets and electronics et al): $5,000
• The cost for accounting software, CRM software and Payroll Software – $3,000
• Other start-up expenses including stationery – $1000
• Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $120,000
• The cost for launching our official website – $600
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $2,500

Going by the report from the market research and feasibility studies conducted, we will need about four hundred and fifty thousand (450,000) U.S. dollars to successfully set up a medium scale but standard junk removal company in the United States of America.

Generating Funds/Startup Capital for Tim Smith® Junk Removal, Inc.

Tim Smith® Junk Removal, Inc. is set to start as a private business that will be solely owned by Mr. Tim Smith and his immediate family members. He will be the sole financier of the company but may likely welcome other business partners when need for expansion arises.

These are the areas we intend generating our startup capital for our business;

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings – $80,000 and soft loan from family members – $80,000) and we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business, then it won’t be too long before the business close shop.

One of our major goals of starting Tim Smith® Junk Removal, Inc. is to build a business that will survive off its cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our junk removal and management services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Tim Smith® Junk Removal, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring of trucks and relevant junk disposal equipment: In progress
• Renting of Office Facility (Parking Yard for our junk collection trucks) in Delaware City: Completed
• Conducting Feasibility Studies: Completed
• Startup Capital Generation: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees and drivers: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with construction companies and other key players in the industry: Completed