business plan for pizza pdf

Pizzeria Business Plan Template & PDF Example

• July 22, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful pizzeria. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your pizzeria’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an pizzeria business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your pizzeria concept into reality. Let’s dive in!

Our pizzeria business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the pizzeria’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of the pizzeria’s business concept, market analysis , management, and financial strategy.
• Restaurant & Location: Describes the pizzeria’s design, amenities, and why its location is appealing to potential customers.
• Supply & Operations: Lists the sourcing of ingredients, kitchen operations, and the service model of the pizzeria.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the pizza market.
• Key Trends : Highlights recent trends affecting the pizza sector, such as consumer preferences for artisanal and craft pizzas.
• Key Competitors: Analyzes main competitors in the vicinity and how the pizzeria differentiates from them.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Strategies for attracting and retaining customers.
• Timeline : Key milestones and objectives from start-up through the first year of operation.
• Management: Information on who manages the pizzeria and their roles.
• Financial Plan: Projects the pizzeria’s financial performance, including revenue, profits, and expected expenses.

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Pizzeria Business Plan

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Executive Summary

The Executive Summary introduces your pizzeria’s business plan, offering a concise overview of your restaurant and its offerings. It should detail your market positioning, the variety of pizza and related Italian cuisine you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your pizzeria will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your restaurant’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the pizzeria’s success.

Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your restaurant’s financial plan.

Pizzeria Business Plan Executive Summary Example

Business Overview

The  business overview  should highlight the pizzeria’s concept and branding, focusing on how it combines authentic Italian dining with modern twists. Emphasize the strategic location, facility design, menu selection, and the service model that caters to both dine-in and online orders.

Example: “PizzaVivo,” located in the bustling Smithtown neighborhood, offers an authentic Italian dining experience. The pizzeria, with seating for 40 and an outdoor patio, features an open kitchen design for an interactive culinary experience. Its menu includes classic and innovative pizzas made with locally-sourced ingredients, along with appetizers and desserts, tailored to a range of dietary preferences.

Market Overview

This section should analyze the pizza industry’s size, growth, consumer trends, and the  competitive landscape . It positions the pizzeria in the context of the market’s shift towards gourmet offerings, online convenience, and sustainability.

Example: PizzaVivo enters a U.S. pizza market valued at over $46 billion. The trend towards artisanal pizzas and dietary variety, coupled with the rise in online ordering, positions PizzaVivo well in a market dominated by carry-out and delivery sales. Despite competition from various pizzerias, PizzaVivo’s unique dining experience and high-quality food set it apart.

Management Team

Detailing the management team’s experience and roles is crucial. This section should highlight how their background in culinary arts and restaurant management contributes to the pizzeria’s success.

Example: The Executive Chef and Co-Founder of PizzaVivo, with extensive experience in Italian cuisine, leads the culinary direction. The General Manager, also a Co-Founder, brings years of experience in restaurant management and operations, ensuring excellent customer service and business growth.

Financial Plan

This section outlines the pizzeria’s financial goals and projections, including revenue targets and profit margins, offering insight into its financial aspirations and health.

Example: PizzaVivo aims to achieve $1.5 million in annual revenue with an 18%  EBITDA  margin by 2028. This financial goal is underpinned by a focus on quality dining experiences, strategic marketing, and operational efficiency, positioning PizzaVivo for growth in the  competitive  pizza market.

For a Pizzeria, the Business Overview section can be effectively divided into 2 main categories:

Restaurant & Location

Briefly describe the pizzeria’s physical environment, focusing on its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the restaurant’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to entertainment venues or ease of parking. Explain why this location is advantageous in attracting your target clientele.

Menu & Pricing

Detail the range of pizzas and related Italian cuisine offered, from classic Margheritas to innovative gourmet options, as well as any side dishes, desserts, and beverages. Outline your pricing strategy , ensuring it reflects the quality of ingredients used and matches the market you’re targeting. Highlight any specials, combo deals, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Industry Size & Growth

In the Market Overview of your pizzeria business plan, begin by exploring the size of the restaurant and fast-food industry, particularly focusing on the pizza sector, and its growth potential. This analysis is vital for understanding the market’s breadth and identifying opportunities for expansion.

Key Market Trends

Continue by discussing recent trends in the pizza industry, such as the growing consumer interest in artisanal and gourmet pizzas, the demand for gluten-free and vegan options, and the importance of sourcing local and organic ingredients. Highlight the trend towards fast-casual dining experiences where quality meets convenience, and the rise of technology in enhancing customer ordering and delivery services.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your pizzeria in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps identify your pizzeria’s unique selling points, essential for differentiating your business in a  competitive  market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Pizzeria Restaurant  

The initial step involves mapping out direct and indirect competitors in the local area. Direct competitors could be other pizzerias or Italian restaurants known for their pizza offerings. Indirect competition might come from fast-food chains serving pizza or even local diners offering a variety of dishes, including pizzas.

Tools like Google Maps help in visualizing the distribution of competitors across your locality. Additionally, online platforms such as Yelp, TripAdvisor, or local food blogs provide valuable insights into customer reviews and ratings. For instance, if reviews consistently praise “Crust & Crumble Pizzeria” for its wood-fired pizzas and cozy ambiance, this information could serve as a pivotal competitive advantage to emulate or differentiate from.

Pizzeria Restaurant Competitors Strategies

To conduct a thorough analysis, delve into the various strategies employed by your competitors:

• Pizza Menu Offerings : Assess the variety and uniqueness of pizza offerings. If a competitor like “Healthy Slice Pizzeria” gains traction with its emphasis on organic ingredients and gluten-free crusts, it signals a trend towards health-conscious dining that your pizzeria could consider incorporating.
• Preparation and Cooking Styles:  Consider diverse pizza preparation methods. A pizzeria renowned for its Neapolitan-style pizzas might cater to a different customer base compared to one specializing in thick-crust Chicago-style pizzas or New York-style slices.
• Pricing Approaches : Compare your  pricing strategy  with that of competitors. Are you positioned similarly to budget-friendly pizzerias, or do you align more with high-end, gourmet pizza establishments?
• Marketing Tactics:  Analyze how competitors market their offerings. Do they leverage social media marketing, community events, or loyalty programs to engage customers? Understanding these strategies can help you fine-tune your marketing initiatives.
• Customer Experience:  Evaluate the dining experience offered by competitors. A pizzeria known for its family-friendly environment or quick and efficient delivery services might be setting benchmarks in customer satisfaction.
• Operational Innovations:  Take note of technological advancements or innovative processes adopted by competitors. Whether it’s the use of online ordering systems, delivery apps, or eco-friendly packaging, such initiatives can impact customer convenience and satisfaction.

What’s Your Pizzeria’s Value Proposition?

Reflect on what makes your pizzeria unique in this competitive landscape. It could be your secret sauce recipe, a specialty pizza that’s exclusive to your restaurant, or a commitment to locally sourced ingredients.

Consider feedback from your customer base and industry trends to identify untapped market niches. For instance, the rising demand for plant-based options could be a potential avenue to explore, especially if competitors have yet to cater comprehensively to this segment.

Factor in the location of your pizzeria. A downtown location might emphasize fast service for busy customers, while a neighborhood-based pizzeria could focus on building a communal, relaxed dining atmosphere.

First, conduct a SWOT analysis for the pizzeria, highlighting Strengths (such as a diverse menu with high-quality ingredients and unique pizza recipes), Weaknesses (including potential high operational costs or stiff competition in the area), Opportunities (for instance, a growing demand for gourmet and artisanal pizzas), and Threats (such as fluctuations in food commodity prices that can affect cost margins or economic downturns that may impact discretionary spending on dining out).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, promotional offers, a strong social media presence, and engagement with the local community. Consider loyalty programs, special pizza nights, or collaborations with local businesses and events to increase visibility and customer base.

Marketing Channels

Utilize various marketing channels to enhance brand visibility, engage customers, and drive foot traffic to your pizzeria.

Digital Marketing

Utilize online platforms effectively:

• Social Media:  Engage customers on platforms like Instagram, showcasing mouthwatering pizza visuals, behind-the-scenes kitchen moments, and customer testimonials. Use Facebook for event promotions and Twitter for real-time interactions.
• Website and SEO:  A well-designed website serves as a virtual storefront. It should not only display the menu and pricing but also provide an easy-to-use online ordering system, customer testimonials, and a blog sharing interesting stories about the history of pizzas, cooking tips, or interviews with chefs.
• Email Marketing:  Build an email list offering exclusive deals or a free appetizer upon subscription. Send regular newsletters with promotions, new menu additions, and upcoming events.

Local Advertising

Connect with the local community:

• Community Engagement:  Participating in community events, sponsoring local sports teams, or collaborating with neighborhood associations can create goodwill and increase brand visibility. Offering special discounts or free tastings at such events can attract new customers and create positive associations with the brand.
• Print Media:  Traditional forms of advertising, like print media, shouldn’t be overlooked. Placing ads in local newspapers, magazines, or community newsletters can reach potential customers who might not be active on digital platforms. Distributing flyers or coupons in strategic locations or through direct mail campaigns can also drive foot traffic to the pizzeria.
• Partnerships : Collaborating with complementary local businesses can be mutually beneficial. For instance, partnering with nearby cinemas for combo deals or offering discounts for moviegoers who dine at the pizzeria before or after a show. Collaborations with schools for fundraising events or offering discounts to teachers and students can also expand the customer base.

Promotional Activities

Entice potential customers:

• Special Offers:  Launch promotions like “Family Pizza Night” or “Two-for-One Slices” during off-peak hours. Offer discounts for first-time orders or loyal customers.
• Loyalty Programs:  Implement a rewards system, providing a free pizza after a certain number of purchases or points earned.
• Referral Incentives:  Offer discounts to customers who refer new patrons to your pizzeria.

Sales Channels

Efficient  sales channels  enhance revenue streams and ensure customer satisfaction.

Dine-In Experience

Optimize customer experience:

• Upselling:  Train staff to suggest add-ons like appetizers, desserts, or premium toppings during order-taking or table service.
• Customer Service:  Emphasize excellent service, ensuring a pleasant dining experience that encourages repeat visits and positive word-of-mouth.

Takeout & Delivery Services

Efficient service for off-premise dining:

• Online Ordering:  Provide an easy-to-navigate online ordering platform accessible through your website or mobile app.
• Delivery Efficiency:  Ensure timely deliveries, offering special deals for delivery orders placed online or through the app.

Catering Services

Expand revenue opportunities:

• Corporate Events:  Develop catering packages for office lunches or corporate events, emphasizing bulk orders or customizable menus.
• Private Parties:  Promote your pizzeria for birthdays, anniversaries, or gatherings, offering tailored catering options and event space rental if available.

Strategy Timeline

Finally, create a detailed timeline that outlines critical milestones for the pizzeria’s launch, marketing initiatives, customer base development, and potential expansion goals, ensuring the business progresses with clear direction and purpose. Include key dates for menu updates, seasonal promotions, and community events participation to keep the momentum going and attract a steady flow of customers.

The Management section focuses on the pizzeria’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the pizzeria towards its financial and operational goals.

For your pizzeria business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your pizzeria’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your pizzeria business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Pizzeria Business Plan for Pizza Shop or Restaurant

Use this pizzeria business plan as your template to create the best pizza shop in town that’s also a thriving, profitable business! This pizza  business plan includes market analysis, strategy, more.

Download this Pizza Business Plan free for easy editing in Microsoft Word, Google Docs or Apple Pages:

Also Read: Starting a Small Business – A Complete Guide with Templates and Tools

Table of Contents

Pizzeria Business Plan

1.0 executive summary, 1.1 company & industry.

Olympic Pizzeria will become Seaside’s first, fast and free delivered pizza restaurant. The pizza restaurant industry in Seaside is minimal, with only one other pizza place. Olympic Pizzeria is conveniently located for both tourists and locals, and a complete restaurant with low lease terms has already been secured. The owners all bring business management background, as well as hospitality industry experience. This pizzeria business plan outlines the market and strategy to create a profitable pizza restaurant business.

1.2 PRODUCTS & SERVICES

Olympic Pizzeria offers fast and free delivered pizza. The pizza, made with unique, East Coast based recipes and a secret sauce, include a vast array of topping selections, as well as healthy alternatives. The company also will offer mobile beach vending carts to allow tourists on the beach a quick and easy dining option without leaving the beach.

1.3 MARKET ANALYSIS

Seaside has approximately 6,000 full time residents, which more than doubles during the tourist season. Olympic Pizzeria targets both the local segment and the tourist segment. In addition, the healthy menu items provide an alternative dining option for many tourists. It has been estimated that at least 25% of households will order pizza for delivery at least once per month.

1.4 STRATEGY & IMPLEMENTATION

Olympic Pizzeria will implement an effective marketing and advertising campaign, consisting of direct mailings, community and event sponsorships, and coupons. Additionally, the company has formed partnerships with area resorts and hotels to inform guests about Olympic Pizzeria and its dining options. Sales are expected to double during the tourist season, at which time a complete staff consisting of cooks, drivers, and wait staff will be hired.

1.5 MANAGEMENT

Olympic Pizzeria has a strong management team consisting of its three owners. Each owner brings education in business management. Additionally, each owner has experience working in either the resort industry or the food industry. The management team has successfully started one other restaurant in nearby Portland.

1.6 FINANCIAL PLAN

Olympic Pizzeria has a strong financial plan with first year earnings exceeding $30,000 and cash flow positive by month 5. It is expected that the company will have losses during the five months that tourism is slow, however during the busy months monthly profits will exceed $10,000. Yearend cash balances will exceed $30,000, and the bank loan will be paid off within two years.

1.7 FUNDS REQUIRED & USE

Olympic Pizzeria requires $85,000 in capital to begin operations as described in this pizza business plan. The three owners have personally invested $60,000 into the company. The remaining $25,000 will come from a bank loan that has already been secured. Funds will be used for building renovations, marketing and advertising, and daily operations for the first five months until the company becomes cash flow positive. Details are in the Strategy & Implementation section of this pizzeria business plan.

2.0 COMPANY SUMMARY

2.1 company & industry.

Olympic Pizzeria will become Seaside’s first chain of delivery oriented, family pizza restaurants. Although this is not a new concept, Seaside does not have a pizzeria that offers fast, free delivery along with a family dining atmosphere. Seaside is not only ready for a true pizza operation – it needs one, especially an operation that will focus on quality, price, and convenience.

2.2 LEGAL ENTITY & OWNERSHIP

Olympic Pizzeria is currently registered with the Secretary of State (Oregon) as a limited liability company under the name “Olympic Pizzeria LLC”.  The company is owned equally by its three managing partners.

2.3 HISTORY

Each of the founding partners brings different experience to the company. Having experience in the hospitality industry, management, and pizza making, the three partners have teamed up to create Olympic Pizzeria to fill the current need in the market.

2.4 FACILITIES & LOCATION

Olympic Pizzeria is located in a prime location in Seaside, Oregon, at the corner of Broadway and Highway 101. Not only does this appeal to all of the tourists, being centrally located on the main street in town, but also attracts travelers on the highway driving through.

At this location, an existing vacant restaurant has been secured. The building is fully built out to accommodate the needs of the pizzeria, including complete kitchen, dining, and office areas. The owner has agreed to $1.80 per square foot in rent ($900/mo.) and will include garbage pickup and water. Utilities will be based on use.

2.5 KEY ASSETS

The most significant assets will be the kitchen equipment, including the oven, mixer and prep tables. As the reputation for our pizza grows, our most important assets will become our recipes and the Olympic Pizzeria brand.

3.0 PRODUCTS & SERVICES

3.1 product description.

Olympic Pizzeria provides premium pizza with fast, free delivery to the Seaside area. Olympic Pizzeria specializes in making superior pizzas, with proven recipes that have successfully launched pizzerias in other parts of the country. The restaurant combines hand-tossed dough, along with a secret sauce, that entices customers to return. Menu items are priced marginally higher than pizzerias in other towns, as the primary customers are tourists, whom expect to spend more while on vacation. This allows for free delivery, as well as additional menu options, such as whole-wheat dough.

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3.2 FEATURES & BENEFITS

Olympic Pizzeria offers a wide menu selection to appeal to many different customer preferences. As more people are beginning to eat healthy, whole wheat options are available for pizza crusts and breadsticks. Additionally, Olympic Pizzeria is the only restaurant that provides vegan options to customers. Multiple flavored crust options (cheese, garlic, etc.) along with an array of pizza toppings, also sets Olympic Pizzeria apart from the current competition. Finally, expanded operating hours and fast, free delivery, allow customers multiple dining options.

3.3 COMPETITION

Currently there is only one direct competitor, Southside Pizza, which is the only pizzeria that delivers in the Greater Seaside area. Typically their deliveries take an average of an hour per order and incur a $2 surcharge. Additionally, they only deliver between the limited hours of 5-8 pm. A three-topping delivered pizza will cost over $17 and take an hour when ordered from Southside Pizza.

The indirect competition includes Bill’s Diner and China Wok Buffet. Bill’s Diner sells take-and-bake pizza at a very reasonable price; however they do not offer delivery. They also do not offer dough variations. China Wok Buffet does deliver for a $4 surcharge; however they do not offer pizza in their menu.

3.4 COMPETITIVE EDGE/BARRIERS TO ENTRY

As there is limited competition, Olympic Pizzeria will have a first mover advantage in offering quality pizzas for fast, free delivery. Once established, it will be difficult for another pizzeria to enter the market, as Seaside is not large enough to support three pizza restaurants year-round. Additionally, Olympic Pizzeria has lower fixed costs through negotiations on a long term building lease. The pizzeria also offers a wider variety of menu items, including whole wheat crust options, which the competition does not offer.

3.5 DEVELOPMENT

Olympic Pizzeria plans to open another location near the waterfront, which will serve as a convenient place to eat while tourists are enjoying the beach. This location will act as a hub for several mobile carts strategically located along the beach, which will offer pizza by the slice and drinks to customers. As customer’s preferences are further defined, menu items will be added to expand the target market. For example, a healthier alternative, such as wraps, will be added to the menu. Additional locations in other towns along the coastline may also be considered.

4.0 MARKET ANALYSIS SUMMARY

4.1 target market.

Seaside, like several other small towns along the Oregon coast line, has a tourist based economy. There are two distinct market segments that Olympic Pizzeria will target: the tourists and the locals. The tourists mainly consist of vacationers with disposable income that are willing to spend more for a quality pizza. The locals consist of either upper-middle class retirees or lower-middle class middle-aged workers, both which enjoy quality pizza 1-2 times per month.

4.2 MARKET SIZE

The full-time permanent population of Seaside is slightly more than 6,000 people, growing at an annual rate of 6%. However, the population doubles during the prime summer and fall vacation months. It is estimated that 90% of the population eat pizza, with 40% eating pizza at least two times per month.

4.3 MARKET TRENDS

The target market is experiencing growth annually in both full-time population and tourist visits. Additionally, a new market segment has begun to appear with people beginning to look for healthier dining alternatives. Olympic Pizzeria’s exclusive whole-wheat crust option targets this new market segment.

4.4 SWOT ANALYSIS

The SWOT analysis for this pizza business plan is as follows:

Strengths: fast, free delivery; unique recipes and secret sauce; first mover advantage; healthy menu options; low overhead and fixed expenses; prime location; management team

Weaknesses: higher variable costs for ingredients due to better quality; competing pizzeria already operating; three person management team

Opportunities: tourists allow higher margins; mobile beach carts for additional delivery method; capture local delivery market with faster and cheaper delivery

Threats: new pizzeria entering market; existing competition offering fast, free delivery

5.0 STRATEGY & IMPLEMENTATION

5.1 philosophy.

Olympic Pizzeria will be the premier pizza restaurant in the Seaside area, offering unique, healthy menu options and fast, free delivery.

5.2 PRODUCT DEVELOPMENT

Development of the facility will be minimal, with minor modifications and the addition of pizza ovens being the only major renovation. Proven recipes have already been secured. Delivery drivers will be outfitted with GPS units to aid in fast, efficient delivery. Development of the mobile beach vending carts will be finalized once the main restaurant has been operational for at least six months.

5.3 INTERNET STRATEGY

Although the internet may not play a vital part to the marketing of Olympic Pizzeria, a website will be designed and maintained to promote the company. Along with advertising specials, customers will be able to look through the complete menu, and place orders for takeout or delivery online.

We will build our website using Wix , which allows us to create an attractive pizza website with ecommerce capabilities very quickly. It also includes the ability to make updates as we tweak our product offerings and add regular promotions. Using Wix will also allow us to save on website development costs because we will not need to hire a company or consultant to manage our pizza website.

We will also use Send In Blue for email marketing to send weekly promotions and coupons to drive repeat business.

5.4 MARKETING STRATEGY

In the pizza delivery business, aggressive marketing is the key. Typically, having a pizza delivered to your home is an impulse purchase. This requires a strong advertising campaign including direct mailers and coupons placed in newspapers. Additionally, Olympic Pizzeria will develop strategic marketing campaigns to target guests of area resorts and hotels. Sponsorship of local sports teams and events will also be used to broaden reach.

5.5 SALES STRATEGY

Given the target market of tourists, Olympic Pizzeria can charge a premium for its menu items. As dining is often an impulse purchase, it is difficult to estimate sales forecasts, however it is expected that during the tourist season, sales will increase significantly. We have estimated that of the 3,000 full time households, 25% will make at least one order per month, which equals 25 pizzas per day. During the tourist season we expect at least 50 orders per day. This equates to 14,250 pizzas per year, and gross revenues of $285,000.

5.6 STRATEGIC ALLIANCES

Olympic Pizzeria has formed alliances with area resorts and hotels to allow marketing and advertising of our menu to guests and tourists. Additionally, the restaurant has been given permission to place mobile vending carts on the beach, in exchange for sponsorships of local community events. Partnerships with fresh ingredient suppliers are also being negotiated.

5.7 OPERATIONS

Operations will be managed by the three managing partners. This will include all marketing activities, financial and accounting activities, and operational activities. The restaurant will employ a small staff of waiters, cooks, and delivery drivers. Staff will be trained by the management team to ensure quality and consistency of food preparation.

• Be the premier pizza delivery restaurant with quality menu items
• First year revenues of $250,000
• Expansion to second location and beach mobile vending carts within 12 months
• Have a strong community involvement
• Open additional locations in other neighboring coastal towns

5.9 EXIT STRATEGY

This pizzeria business plan anticipates that within 10 years, there will be 10 Olympic Pizzeria locations in operation. At this time, company valuation is expected to be around $5 million, which will allow an adequate-sized venture to become interested in acquiring the company.

6.0 MANAGEMENT SUMMARY

6.1 organizational chart.

The company will follow a typical hierarchical structure with the management team discussed below as the co-owners., who will be responsible for all operations and management duties early on. Additional staff will be needed for pizza preparation, delivery, and wait staff. Once the company has expanded operations, a general manager will be hired to take the duties of the owners.

6.2 MANAGEMENT TEAM

The initial management team consists of the following three owners:

Sean Smith is currently the Resident Manager at Oceanside Resort. He has extensive experience resorts operations and management, as well as computer database administration. He also is experienced with resort marketing. His background will aid in resort relations, as well as handling public relations and special events. He has a degree in business from Oregon State University.

Aaron Lambert is currently the front desk manager of Pacificview Resort. He has experience in starting and operating an upscale deli at the Hilton in Portland. He has a broad based management background that includes very large, four-star resorts to a smaller, hands-on resort. Aaron has a degree in business with emphasis in resort management from Azusa State University.

David Crawford is the assistant front desk manager at the Pacificview Resort. He has worked with Aaron for the last three years, beginning with the deli project at the Hilton. David comes from the East Coast, where he has experience in the pizza business. He has background with backline operations such as dough and sauce prep, consistency control, and recipe creation. He has experience as revenue auditor for restaurant, casino and hotel operations. David has a degree in business administration from the University of Ohio.

6.3 PERSONNEL NEEDS

It is estimated that a staff of 10 will be needed to maintain operations. As this industry does not require special training and turnover is typically high, staff wages can be relatively low. Most of the staff will maintain part time hours, as many will be high school students and retirees. This will eliminate the need for expensive benefits and other requirements.

6.4 BOARD MEMBERS & ADVISORS

Olympic Pizzeria’s advisory team consists of a certified public accountant, who takes care of all tax accounting requirements, as well as a corporate attorney that is held on retainer in case any legal needs arise.

7.0 FINANCIAL PLAN

7.1 requirements.

Olympic Pizzeria has secured a funding in the form of a bank loan for the amount of $25,000. This is personally guaranteed by each of the owners. Additionally, the owners have invested a total of $60,000 into the company. Investment contributions were made equally by each of the three partners.

7.2 USE OF FUNDS

Funds will be used primarily for renovation and upgrades to the kitchen ($55,000), including new pizza ovens, kitchen equipment, and dining room décor. Additionally, advertising expenses and marketing collateral, as well as initial inventory, insurance, rent, and utilities, will all need to be purchased in the first month of operations. Remaining funds will be used as operating capital, including tasks mentioned earlier in this pizza business plan.

7.3 INCOME STATEMENT PROJECTIONS

It is projected that first year revenue will exceed $285,000, with the sale of nearly 15,000 pizzas. Monthly revenues are expected to vary between $15,000-$30,000, depending upon tourist seasons. Fixed expenses are projected to be around $15,000 monthly, which includes wages, marketing and advertising, insurance, rent, and utilities. Variable costs are estimated to be $3 per pizza. Net losses are anticipated during the non-tourist months, however during tourist seasons the monthly profits are expected to exceed $10,000. First year earnings are estimated to be $37,000, with second and third year earnings projections of $45,000 and $52,000.

7.4 BREAK-EVEN ANALYSIS

The break even analysis works out to an annualized average of 900 pizzas per month or $18,000 in sales.

7.5 PROJECTED CASH FLOW

The company is expected to be cash flow positive by the fifth month of operations. The initial owners’ investment of $10,000, along with the bank financing of $25,000 ensures that free cash never drops below $2,000, with most months exceeding $5,000. By the end of Year 1, the bank account balance is expected to exceed $35,000, which will allow expansion of the company operations.

7.6 BALANCE SHEET

Olympic Pizzeria’s balance sheet will show $85,000 in assets, attributed mainly to equipment, leasehold improvements and cash. Liabilities will be only $25,000 upon launch and zero within two years. Equity will continue to increase as retained earnings stay positive and debt is paid down.

7.7 IMPORTANT ASSUMPTIONS

• Variable costs (including ingredients, packaging, and delivery) remain at $3
• Tourist months stay strong April-October
• The tourist economy continues to grow over the next 5 years

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Pizza Shop Business Plan

Starting a pizza shop is rewarding & daunting at the same time, because of the fierce competition and oversaturation.

Worry not, with proper planning & unique pizza styles, you can ace up your pizza shop.

Need help writing a business plan for your pizza shop? You’re at the right place. Our pizza shop business plan template will help you get started.

Free Business Plan Template

Download our free pizza shop business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Pizza Shop Business Plan?

Writing a pizza shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your business. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business Description: Describe your business in this section by providing all the basic information:
• Traditional Pizzeria
• New York Style Pizzeria
• Neapolitan Pizzeria
• Gourmet Pizzeria
• Fast-Casual Pizza Chain
• Take-and-Bake Pizza Shop
• Vegan or Plant-Based Pizza Shop
• Mobile Pizza Truck
• Gluten-Free Pizza Shop
• Describe the legal structure of your pizza shop, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your pizza shop’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your pizza shop from them. Point out how you have a competitive edge in the market.
• Regulatory Environment: List regulations and licensing requirements that may affect your pizza shop, such as business licenses & permits, food safety & sanitation, employee health & safety, alcohol licensing, etc.

Here are a few tips for writing the market analysis section of your pizza shop business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Classic pizzas
• Specialty pizzas
• Pizza customization options
• Sauces & sides
• Pizza offerings: Describe the various pizza options you’ll have, such as traditional pizzas and specialized versions. Indicate the sizes (personal, medium, large), types of toppings, and options for the crust (thin, thick, gluten-free). Emphasize any special pizza flavors you have from your signature pizza.
• Additional Services: Mention if your pizza shop offers any additional services. You may include services like catering, event handling, etc.

In short, this section of your pizza shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Pricing Strategy: Describe your pricing strategy—how you plan to price your products and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include loyalty programs, targeted advertising, cross-promotions, influencer marketing, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on bulk orders, personalized service, etc.

Overall, this section of your pizza restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your pizza shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees, chefs, or other staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your pizza shop. Your operational processes may include facility & equipment, menu & recipes, food preparation, inventory management, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your pizza shop’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your pizza shop, and describe their roles and responsibilities in successfully running the business.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your pizza shop, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your pizza shop’s assets, liabilities, and equity.
• Financing Needs: Calculate costs associated with starting a pizza shop, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your pizzeria business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample pizza shop business plan will provide an idea for writing a successful pizza shop plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our pizza shop business plan pdf .

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Frequently asked questions, why do you need a pizza shop business plan.

A business plan is an essential tool for anyone looking to start or run a successful pizza shop. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your pizza shop.

How to get funding for your pizza shop?

There are several ways to get funding for your pizza shop, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your pizza shop?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your pizza shop business plan and outline your vision as you have in your mind.

What is the easiest way to write your pizza shop business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any pizza shop business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Pizzeria Business Plan Template

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Follow these tips to quickly develop a working business plan from this sample.

1. Don't worry about finding an exact match

We have over 550 sample business plan templates . So, make sure the plan is a close match, but don't get hung up on the details.

Your business is unique and will differ from any example or template you come across. So, use this example as a starting point and customize it to your needs.

2. Remember it's just an example

Our sample business plans are examples of what one business owner did. That doesn't make them perfect or require you to cram your business idea to fit the plan structure.

Use the information, financials, and formatting for inspiration. It will speed up and guide the plan writing process.

3. Know why you're writing a business plan

To create a plan that fits your needs , you need to know what you intend to do with it.

Are you planning to use your plan to apply for a loan or pitch to investors? Then it's worth following the format from your chosen sample plan to ensure you cover all necessary information.

But, if you don't plan to share your plan with anyone outside of your business—you likely don't need everything.

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Pizza Business Plan Template

Written by Dave Lavinsky

Pizza Business Plan

You’ve come to the right place to create your Pizza business plan.

We have helped over 5,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Pizza businesses.

Below is a template to help you create each section of your Pizza business plan.

Executive Summary

Business overview.

Papa Jack’s is a new pizza restaurant in the Cincinnati, Ohio area that will serve residents, businesses and local schools. The restaurant will primarily be a dine-in establishment, but will also offer delivery and pick-up. The pizzeria offers an extensive menu that includes pizza, sandwiches, pasta, salads, desserts, and drinks. All of our food is made from unique and authentic Italian recipes created by the founder himself.

Papa Jack’s is founded and run by Jack Russo. Jack has spent the past 15 years in the restaurant industry, working as a waiter, chef, and restaurant manager. His experience in the industry has given him the knowledge and skills needed to run all aspects of a pizza restaurant.

Product Offering

Papa Jack’s will offer a full menu of pizzas, salads, sandwiches, and desserts. Pizza selections include thin crust, pan and stuffed, while pasta options include all traditional Italian specialties like spaghetti and meatballs, fettuccine alfredo and lasagna. Sandwiches include Italian Beef, Sausage and Chicken Parmesan.

The restaurant is also available for private events and catering.

Customer Focus

Papa Jack’s will serve the residents and workers of Cincinnati, Ohio and the immediately surrounding areas. The area is home to thousands of families and students who are always looking for high-quality pizza restaurants. Cincinnati is also full of hard-working laborers who need high-quality dine-in and takeout options after a hard day of work.

Management Team

Papa Jack’s is founded and run by Jack Russo. Jack has worked in the restaurant industry for 15 years and is knowledgeable of the operations and standard procedures of running a restaurant. Jack is also a well-respected chef who has made thousands of pizzas and other Italian dishes throughout his career. After spending years working at other restaurants, Jack has decided to run his own pizza restaurant where he can sell pizzas made from his own unique and authentic recipes. Though Jack has experience managing a restaurant, he will hire other management staff to help him run Papa Jack’s.

Success Factors

Papa Jack’s will be able to achieve success by offering the following competitive advantages:

• Location: Papa Jack’s location is near the center of town, giving us access to commuters going and leaving, local office workers, students and passersby. We also offer adequate parking making it easy for customers to patronize us.
• Great pizza and service at an affordable price: The pizza restaurant will offer dine-in, home delivery and carry-out services, providing convenience to our customers and further extending our market reach.
• Management: Our management team has years of business and marketing experience that allows us to market to and serve customers in a much more sophisticated manner than our competitors.
• Relationships: Having lived in the community for 25 years, Jack Russo knows all of the local leaders, newspapers and other influencers. As such, it will be relatively easy for us to build branding and awareness of our restaurant.

Financial Highlights

Papa Jack’s is seeking a total funding of $400,000 to launch its pizza restaurant. The capital will be used for funding capital expenditures, salaries, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

• Restaurant design/build: $200,000
• Equipment, supplies, and inventory: $50,000
• Three months of overhead expenses (payroll, rent, utilities): $100,000
• Marketing costs: $30,000
• Working capital: $20,000

The following graph below outlines the pro forma financial projections for Papa Jack’s.

Company Overview

Who is papa jack’s, papa jack’s history.

Papa Jack’s was founded by Jack Russo. Jack has worked in the restaurant industry for 15 years and is ready to apply his experience and skills in his own pizza restaurant. His experience as a chef has helped him create an extensive menu made from his own unique and authentic recipes.

Jack incorporated Papa Jack’s on February 1st, 2023 and was able to achieve the following milestones since then:

• Developed the company’s name, logo and website
• Created the menu
• Determined equipment and inventory requirements
• Began recruiting key employees with experience in the restaurant industry

Papa Jack’s Services

Industry analysis.

The pizza industry has grown over the past five years due to rising consumer spending and changing preferences. Consumer spending is expected to increase an annualized 3.0%, as unemployment declines and economic conditions improve. As a result, the pizza industry has benefitted.

Changing consumer preferences have altered the industry over the past five years. Americans have become more concerned about their health and the food they eat, moving away from food high in fat, salt and sugar. Organic, locally grown and gourmet food has become more popular, and pizzerias are offering a greater array of flatbreads and whole-wheat and gluten-free crusts as a result. Consumers have also been indicating a preference for quick-service pizza shops, where pizza can be ordered online, rather than traditional, sit-down pizza restaurants.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order, expecting seamless internet interfaces that make it easy to customize pizza preferences.

Customer Analysis

Demographic profile of target market.

The following are the precise demographics of the Cincinnati area:

Customer Segmentation

Papa Jack’s will primarily target the following customer profiles:

• Local workers

Competitive Analysis

Direct and indirect competitors.

Papa Jack’s will face competition from other companies with similar business profiles. A description of each competitor company is below.

Pizza Garden

Pizza Garden was founded in 1988 and opened its first franchise a year later. Pizza Garden has nearly 14,000 restaurants, about 60% of which are in the United States. Similar to its competitors, the company focuses on a franchise model, with over 90.0% of Pizza Garden restaurants operating under franchise or license agreements.

Pizza Garden’s menu features a range of pizzas, offering a variety of toppings suited to local preferences and tastes. Many Pizza Garden locations also offer pasta and chicken wings. Pizza Garden offers casual dine-in, delivery and carryout.

City Pizzeria

Founded in 1985, City Pizzeria is one of the largest pizza restaurant chains in the United States. The company operates and franchises pizza delivery and carryout. The company operates in all 50 states and in 34 countries.

City Pizzeria’s menu includes pizza, and other side items such as breadsticks, cheese sticks, chicken wings and desserts, all made of quality ingredients on a consistent basis. The company’s quality control center system takes advantage of volume purchasing of food and supplies and provides consistency in fresh dough production. The company’s marketing strategy has increasingly been focused towards online and digital marketing in response to increasing consumer use of online and mobile technology.

Checkers Pizza

Checkers Pizza has grown to over 14,800 company-owned and franchised locations worldwide since its founding in 1960. Checkers Pizza operates in all 50 states and has locations in more than 70 countries. Furthermore, it is the second-largest pizza company in the world. Checkers Pizza sales are primarily generated through its pizza delivery business. As a result, the company focuses on securing its position within the industry by providing convenient store locations and an efficient supply chain.

Checkers Pizza’s menu varies regionally, but is primarily focused on Italian-American entrees and side dishes. They recently added artisan-style pizzas and added handmade pan pizza to their menu. They also have pasta, chicken, bread bowls, desserts and oven-baked sandwiches.

Competitive Advantage

Papa Jack’s will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Papa Jack’s will offer the unique value proposition to its clientele:

• Moderate price point
• Offering a convenient location that offers dine-in, delivery and carry-out options
• Family-friendly environment
• Providing excellent customer service

Promotions Strategy

The promotions strategy for Papa Jack’s is as follows:

Papa Jack’s will initially give free pizza samples to passersby to enable them to taste the quality of our products and learn about us.

Website/SEO

Papa Jack’s will develop a professional website that showcases pictures of our pizzas, drinks, and other food offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Jack Russo will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the restaurant and popular items on the menu. The company will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Papa Jack’s is confident that its existing loyal clients will spread the word and refer the pizzeria to residents who may not be familiar with it. The pizzas speak for themselves and word will quickly spread around town of the delicious pizza and food that Papa Jack’s has to offer.

The pricing of Papa Jack’s will be moderate and on par with competitors so customers feel they receive value when purchasing our pizzas and other food items.

Operations Plan

The operations plan for Papa Jack’s is relatively simple as its overhead and cost is small. The functional roles for its employees are as follows:

Operation Functions:

• Jack Russo will be the Owner and Restaurant Manager of Papa Jack’s. He will oversee the general operations of the restaurant, help out with customer service, and help out in the kitchen.
• Jack will hire an Assistant Manager to help him manage the staff and run the general operations of the restaurant.
• Jack will also hire an Administrative Assistant to help out with the administrative and executive functions of the company.
• As the restaurant grows, Jack will hire several waiters, chefs, and other staff to run the service functions of the pizzeria.

Milestones:

Papa Jack’s aims to open in the next six months. The following are the milestones needed in order to obtain this goal.

• 3/202X – Finalize lease agreement
• 4/202X – Begin interior design and construction
• 5/202X – Social media and advertising campaign begins
• 6/202X – Final walk-through of construction and build-out
• 7/202X – Order and pre-stock inventory; hire key employees
• 8/202X – Grand opening of Papa Jack’s

Financial Plan

Key revenue & costs.

Papa Jack’s revenues will come primarily from selling pizza, sandwiches, pasta, drinks, and other food items.

The major costs for the company will be food costs and salaries. In the initial years, the company’s marketing cost is expected to be high, as it establishes itself in the market.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Year 5 : 110
• Annual lease: $100,000
• Average order value: $25

Financial Projections

Income statement.

Balance Sheet

Cash Flow Statement

Pizza Business Plan FAQs

What is a pizza business plan.

A pizza business plan is a plan to start and/or grow your pizza business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Pizza business plan using our Pizza Business Plan Template here .

What are the Main Types of Pizza Businesses?

There are a number of different kinds of pizza businesses , some examples include: Franchise Pizza Shop, Full Service Pizza Shop, and Quick Service Pizza Shop.

How Do You Get Funding for Your Pizza Business Plan?

Pizza businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Pizza Business?

Starting a pizza business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Pizza Business Plan - The first step in starting a business is to create a detailed pizza business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your pizza business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your pizza business is in compliance with local laws.

3. Register Your Pizza Business - Once you have chosen a legal structure, the next step is to register your pizza business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your pizza business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Pizza Equipment & Supplies - In order to start your pizza business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your pizza business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Other Helpful Business Plan Templates

Franchise Business Plan Template Restaurant Business Plan Template Fast Food Business Plan Template

Pizza Business Plan Template [Updated 2024]

Pizza Business Plan Template

If you want to start a Pizza business or expand your current pizza restaurant, you need a business plan.

The following Pizza business plan template gives you the key elements to include in a winning Pizza business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a successful pizza business plan. Once you create your plan, download it to PDF to show banks and investors.

Pizzeria Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Pizza Restaurant Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

Pizza Shop Business Plan Template

Pizza shop business plan.

If you want to start a pizza shop business or expand your current one, you need a business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their pizza shops.

Below are links to each section of your pizza shop business plan template:

Next Section: Executive Summary >

Pizza Shop Business Plan FAQs

What is a pizza shop business plan.

A pizza shop business plan is a plan to start and/or grow your pizza shop business. A business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

What Is the Easiest Way to Complete My Pizza Shop Business Plan?

Growthink’s Ultimate Business Plan Template  allows you to quickly and easily complete your Pizza Shop Business Plan.

Why Do You Need a Business Plan for a Pizza Shop?

If you’re looking to start a pizza shop business, or grow your existing pizza shop business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your Pizza Shop Business Plan should be updated as your company grows and changes.

What Are the Sources of Funding for Pizzerias?

Pizza Shop businesses are usually funded through small business loans, personal savings, credit card financing and/or angel investors.

PIZZA SHOP BUSINESS PLAN OUTLINE

• Pizza Shop Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan
• 10. Appendix
• Pizza Shop Business Plan Summary

Other Helpful Business Plan Articles & Templates

Financial modeling spreadsheets and templates in Excel & Google Sheets

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Pizza Business Plan Example: A Step-by-Step Guide

Are you dreaming of starting your own pizza business but not sure where to start? Look no further than the Pizza Business Plan Example: A Step-by-Step Guide. Did you know that the pizza industry generates billions of dollars in revenue each year? With the right business plan, you could tap into this lucrative market and turn your passion for pizza into a successful venture.

The Pizza Business Plan Example: A Step-by-Step Guide provides a comprehensive roadmap to help aspiring entrepreneurs navigate the intricacies of the pizza industry. With a blend of history and background, this guide offers valuable insights into the origins and evolution of pizza, empowering you to build on its rich legacy. Additionally, it presents actionable steps and strategies to create a unique selling proposition, attract customers, and achieve profitability. With dedicated sections on market analysis, operations, marketing, and financial projections, this guide equips you with the tools you need to make your pizza business a resounding success. So why wait? Take the first step towards culinary entrepreneurship and bring your pizza dreams to life.

Identifying Your Target Market

Understanding your target market is the first step in developing a successful pizza business plan . By identifying your ideal customers, you can tailor your menu, marketing strategies, and overall business approach to meet their preferences and needs. Conduct market research to determine demographics, preferences, and spending habits of potential customers in your area. Consider factors like age, income level, cultural preferences, and dietary restrictions to ensure your offerings align with their desires.

Once you have a clear understanding of your target market, you can create customer personas to guide your decision-making process. Customer personas serve as fictional representations of different groups within your target market, helping you better understand their motivations, preferences, and behaviors. This valuable insight will inform everything from menu creation to branding and marketing efforts.

Additionally, analyzing your competition can provide valuable insights into market gaps and opportunities. Identify other pizza businesses in your area and evaluate their strengths and weaknesses. Use this information to differentiate your business and develop a unique selling proposition that sets you apart.

Developing a Strong Brand Identity

In the highly competitive pizza industry, developing a strong brand identity is crucial for long-term success. Your brand encompasses everything from your logo and colors to your messaging and customer experience. A well-crafted brand image helps you connect with your target market, foster customer loyalty , and stand out from the competition.

Start by defining your brand values, mission, and vision. What do you want your pizza business to represent? What values and principles will guide your operations? Answering these questions will help you create a brand that resonates with your target audience.

Once you have a clear vision for your brand, design a visually appealing logo and choose a color palette that aligns with your brand values. Consistency is key when it comes to branding, so ensure that your logo, colors, and overall aesthetic are reflected in all customer touchpoints, including signage, menus, website, and social media accounts.

Creating a Comprehensive Menu

One of the cornerstones of a successful pizza business is a well-designed and enticing menu. Your menu should reflect your brand identity, cater to your target market’s preferences, and offer a variety of options to suit different tastes and dietary needs. By carefully selecting and crafting your menu items, you can enhance customer satisfaction and drive repeat business.

Consider offering a range of pizza options, including classic flavors, gourmet combinations, and vegetarian or vegan alternatives. It’s also important to incorporate appetizers, salads, desserts, and beverages to provide a complete dining experience for your customers. Conduct market research to understand what menu items are popular and sought after in your area, and use this information to create a menu that appeals to your target market.

Furthermore, ensure that your menu is visually appealing and easy to read. Use enticing descriptions, high-quality images, and clear categorization to make it easy for customers to navigate and choose their desired items. Consider incorporating symbols or icons to indicate special dietary options, such as gluten-free or vegetarian dishes.

Efficient Operations and Supply Chain Management

An efficient operational structure and well-managed supply chain are essential for a smooth and profitable pizza business. From inventory management to staff training, every aspect of your operations should be optimized to ensure quality, consistency, and cost-effectiveness.

Start by outlining the workflow and processes for each operational area, including order taking, food preparation, cooking, packaging, and delivery. Clearly define responsibilities and establish standard operating procedures to streamline operations and minimize errors. Regularly assess and refine your processes to identify areas for improvement and increase efficiency.

Key Takeaways: Pizza Business Plan Example

Frequently asked questions.

Are you planning to start your own pizza business? This step-by-step guide will provide you with valuable insights and examples to help you create a successful pizza business plan. Here are some frequently asked questions to get you started:

1. What should be included in a pizza business plan?

In a comprehensive pizza business plan, you should include the following key elements:

First, provide an overview of your business, including its mission, vision, and goals. Next, conduct market research to understand your target audience, competition, and market trends. Develop a clear marketing strategy and outline your sales projections. Include a detailed financial plan , including start-up costs, revenue projections, and profit margins. Finally, create an operational plan that covers staffing, inventory management, and quality control.

2. How can I conduct market research for my pizza business plan?

To conduct market research for your pizza business plan:

Start by identifying your target audience. Consider demographics, preferences, and buying patterns. Then, analyze your competition by examining their menu, pricing , customer reviews, and marketing strategies. Use tools like surveys, interviews, or focus groups to gather data directly from potential customers. Additionally, study market trends and identify any opportunities or challenges that may impact your business’s success. Finally, use online platforms and databases to collect secondary information about the pizza industry and consumer preferences.

3. What financial considerations should I include in my pizza business plan?

When developing the financial section of your pizza business plan, consider the following:

Start by estimating your initial start-up costs, including equipment, licenses, permits, and renovations. Include a detailed breakdown of expenses and their sources. Next, project your revenue based on factors like customer traffic, average order value, and pricing. Factor in variable costs such as food supplies, utilities, and staff wages. Finally, calculate your profit margin by subtracting your expenses from your revenue and determine the breakeven point for your business.

4. How can I create an effective marketing strategy for my pizza business?

To create an effective marketing strategy for your pizza business:

Start by defining your target market and understanding their preferences. Develop a unique selling proposition that differentiates your business from competitors. Leverage digital marketing channels such as social media platforms, a user-friendly website, and online ordering systems. Utilize traditional marketing methods like flyers, local partnerships, and community events. Offer special promotions, discounts, or loyalty programs to attract and retain customers. Monitor the performance of your marketing efforts and make adjustments as needed based on customer feedback and sales data.

5. What should be included in the operations plan for a pizza business?

When creating the operations plan for your pizza business, consider including the following:

Outline the roles and responsibilities of your staff members, including chefs, delivery drivers, and cashiers. Develop a hiring and training plan to ensure you have a skilled team. Establish standard operating procedures for food preparation, quality control, and customer service. Include an inventory management system to monitor ingredient levels and prevent shortages. Implement health and safety protocols to ensure compliance with regulations. Finally, establish a system for obtaining customer feedback to continuously improve your operations.

How to Start a Pizza Business | Free Pizza Business Plan Template Included

Overall, this guide provides a comprehensive overview of the key elements involved in starting a pizza business. It emphasizes the importance of thorough planning, a strong business strategy, and a customer-focused approach. Whether the reader is a 13-year-old interested in entrepreneurship or someone considering starting their own pizza business, this step-by-step guide offers valuable insights and actionable advice for achieving success in the pizza industry.

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Pizza Restaurant Business Plan (Sample)

Gain insights and ideas for creating your own restaurant business plan by referring to our sample restaurant business plans for Paulie's Pizza, a family-owned neighborhood pizzeria.

Summary of Features & Benefits:

• Executive Summary
• Company Description
• Business Concept
• Management Team
• Market Analysis
• Marketing Strategy
• Investment Analysis
• Growth Plan/Exit Strategy

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Pizzeria Business Plan Sample

Published Oct.04, 2013

Updated Apr.23, 2024

By: Brandi Marcene

Average rating 5 / 5. Vote count: 5

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Table of Content

Introduction

Everyone loves pizza, but as with any business plans for pizzeria , passion alone will not make it a success. Starting a restaurant business is a high cost proposition, so the pizzeria business plan will need an in-depth financial section. The financial plan includes detailed information on the projected revenues and expenses, hourly labor costs, start-up capital expenses, equipment investments, and much more. A detailed personnel plan is required because a staff shortage can quickly hurt a pizzeria’s ability to provide quality and timely customer service. Many restaurants do fail, unfortunately, so banks and private investors will carefully analyze sales projections and break-even analysis in relationship to the targeted market and competition. As experienced investors, they can spot overly ambitious projections, so ensure your financial statements are well researched and realistic.

Executive Summary

Your executive summary is a broad overview of the business plan for a pizzeria  and should give the reader just enough information to make them want to read more.

For this reason, it is normally written last, using one or two lines from each of the other sections of the business plan for a pizzeria .

It’s important to grab the reader’s attention, so show your passion for the business plans for pizzeria and the market sector knowledge you have that will make it a success.

Company Overview and Description

Setting up your company correctly from the very beginning will pay dividends in the long run. This section is often the shortest in your business plan for a pizzeria , but very important.

Provide a brief summary of the whole company, and a short history for an existing company or the reason for forming the company if new business plans  for pizzeria .

Explain the type of business structure, such as a partnership or limited company, and who owns the company. Your pizza place business plan should also describe the physical location of your business plans for pizzeria and whether the premises are rented or bought.

The services section of your pizza parlor business plan should describe what you are offering your customers. Will the business plans for pizzeria be a restaurant only, takeout only or a combination of the two? Will you offer food delivery services ? Do you intend to expand the range of services in the future? Perhaps an online ordering system will make you stand out from the competitors?

Market Analysis

Knowing the local market is essential to your success and a business plan for a pizzeria  establishment must include detailed information on this.

What is your local competition and how will your business plans for pizzeria stand out from the crowd? Will your business have a unique selling point missed by the others?

Is the business plans for pizzeria restaurants in your area growing or shrinking? What is driving the market and how can you make sure your business thrives against the competition?

This section of your pizza takeaway business plan should describe the management structure within the company and give more information on the people holding important roles.

Describe who is in charge of marketing, sales, administration and other areas that require management. For the critical roles, give details of the persons experience in the business plans for pizzeria area, their qualifications and why they are suitable for the job. A copy of their CV can also be included along with details of their remuneration package.

This may seem excessive, but if your business plan for a pizzeria is being written to interest investors then a qualified management team is essential to your success.

Provide an organizational chart, showing top management right down to the staff making and selling the pizza.

Marketing plan

Information in this section should cover the 4 Ps of marketing: product, price, place and promotion. The 4 Ps cover what you are selling, the pricing structure, where you will sell your products from and how you contact your target market.

A business plan for a pizzeria will need to cover each of these aspects in detail to convince the reader that you know your target market and have a solid plan to make sure your customers find your business plans for pizzeria .

Financial plan

If you need investors to provide start-up funding, then your pizzeria business plan must include key accounting reports showing the business viability.

The income statement or P&L gives an overview of your company’s income and expenses, showing the net income. For a new business plans for pizzeria , an estimation will need to be generated for the coming year.

The balance sheet is a snapshot of the financial position at a specific time and shows what you own, what is owed to you and what you owe to others.

Last, the cash flow statement covers a specific time period, such as a quarter, and your income and expenses during that period.

Taken together, the reports should persuade your investors that the company will make a profit.

Pizzeria Franchise Business Plan

Do you want to start a business that can take care of your passion for food as well? Well, if you are a baking enthusiast and possess a desire to build wealth and empire, launching pizzeria franchise can be the best startup choice for you.

Established in 1960, Pizzeria has been earning fame for its Italian foods, brick oven pizzas, and fresh, diced toppings. The restaurant holds millions of the market share and enjoys a good reputation among consumers from all walks of life. At present, pizzeria franchises are running in a few U.S. states. So, it has immense opportunities to explore in other parts of the U.S.

To enter this venture, first thing that you need to do is making a pizzeria franchise business plan. Like all other food franchise business plans, it should describe the executive and company summary, menu, operational plan to link with stakeholders, personnel plan, marketing plan and a detailed financial plan.

To assist you in making a business plan, this pizzeria franchise business plan sample will shed light on all these components by providing segments from original business plan for Pizzeria franchise startup in Atlanta.

This sample business plan pizzeria franchise will specifically outline the segments that were developed by professional business consultants. And that helped the franchise generate $30k per month in profits by the end of just first year of the launch.

In case you want to have an even deeper insight, you may visit restaurant franchise business plan sample for straw hat pizza franchise or dominos pizza franchise.

How to order writing business plan for a pizzeria

OGS Capital consultants are experts in the development of a variety of business plans for restaurant start-ups and expansions. If you are ready to prepare a business plan for a pizzeria  restaurant , simply complete the online contact form to get the process started.

Frequently asked questions of pizzeria

• Are business plans for pizzeria for a start-up, franchise or expansion of existing business?
• Does the pizzeria follow a dine-in, takeout, or delivery model or any combination of the three types of services?
• How will the pizzeria brand itself to differentiate the business plans for pizzeria from the competition, i.e. upscale, local and friendly, family-oriented, healthy or organic ingredients, etc?
• Who are the direct competitors? Are grocery stores indirect competitors?
• What are the menu options and pricing? Will more than pizza be offered?
• What suppliers will provide recipe ingredients and restaurant supplies‘? How will rising commodity prices be managed and controlled over the long-term?
• Where will the pizzeria be located, and will the space be leased or the building purchased? ls there a floorpan?
• Does the local market analysis show projected population growth providing the business new opportunities for future growth?
• Does your pizza shop business plan should clearly indicate how much money is needed for start-up and pre-opening costs?
• ls the specific target market segment identified, and what are the demographics of those who will be likely customers‘?
• How much money will be invested in equipment, including ovens, stoves, drink machines, dining area furniture, etc.?
• How will the pizzeria be marketed and advertised, and what promotions are planned to attract customers, i.e. special events, meal coupons and discounts, rotating menu, frequent buyer cards, etc?

Download example pizzeria business plan pdf

Professional writers OGS capital specialized also on theme such as business plan for a seafood restaurant , starting coffee roasting business , start a barbecue business , restaurant business plan , Indian restaurant business plan , food business plan and many other business plans.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

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How to Create a Pizza Business Plan

Dave Lavinsky | September 9, 2022 |

What is a Pizza Business Plan and Why Do You Need One? 

A pizza shop business plan is documentation that lays out your vision and roadmap for growing your pizza business. It serves two main purposes. First, if you’re looking to raise funding to start or grow your pizzeria, your business plan is an essential document that banks and/or investors will review before providing funding. Second, your restaurant business plan template serves as a strategic guide and roadmap to follow in your quest to grow your pizza shop.

How to Create a Pizza Restaurant Business Plan

Your pizza shop business plan should include nine components as follows:

• Executive Summary

Company Overview

Industry analysis, customer analysis, competitive analysis.

• Marketing Plan

Operations Plan

Management team, financial plan.

While this is the typical order in which a restaurant plan is laid out, there are four key types of sections in this simple business plan template . Below you will learn about each of these sections and how to complete them.

The Research Sections of a Pizza Business Plan

There are three components of your business plan that are research oriented. Here’s a closer look at those components.

The industry analysis part of your restaurant plan discusses the size of the pizza industry and trends facing it. While you may not consider this to be an essential element, banks often do. Completing this component shows banks that you are sophisticated and understand the market in which you are competing.

Also, the research you conduct here could improve your strategy. For example, let’s say you uncovered a major trend towards gluten-free pizza crusts. You might then alter your products to include gluten-free options and enjoy sales growth as a result.

The customer analysis component of your pizza shop business plan details the key customers you serve. Ideally you can document their demographic make-up (e.g. ages, income levels, etc.) and their wants and needs.

Documenting your target customers can improve your marketing food business plan. For example, if you found many of your customers were members of a certain club, sponsoring that club’s events could bring in new customers. Likewise, knowing your target customers’ demographics allows you to better target them using social media and other advertising platforms.

After you create a business plan and complete it, you should research other pizza shops in your area to find their strengths and weaknesses. Go to review sites like Yelp to learn what their customers think about them.

Document what you learn in your business plan, but more importantly, use it to improve your offerings. For example, if customers like a competitor’s pizza varieties, customer service, or quick take-out options, these are items you too should consider developing to be competitive in the market.

The Strategic Sections of Your Restaurant Business Plan

There are three components of your business plan that are strategy oriented. Read on for more details about those components.

Marketing Plan for Pizza Shop

The marketing plan for a pizza shop includes the “4Ps”, or product, place, price, and promotions:

• Product: Here you will describe the products you offer, essentially your menu items.
• Place: This describes the location of your pizza shop. If you are launching a new shop, think through the characteristics of the ideal new location.
• Price: This describes your pricing, particularly as compared to competitors (e.g. same, lower, premium).
• Promotions: Promotions is generally the area in which the most strategic thinking is required. The goal of your promotions is to bring in both new and old customers to your pizza shop in the most cost effective way. Consider using methods such as organic Facebook and Instagram postings and paid ads on channels like Facebook, Yelp and Google Ads. Local sponsorships can also be very effective for pizza shops.

Your operations plan has two parts.

The first, known as “everyday operations,” discusses the staffing required to run your pizza shop on a day-to-day basis.

The second part includes your milestones. In this section, detail the key milestones you’d like to achieve over the next five years. Here’s how to best complete this. First, start by envisioning where you’d like your pizza business to be in five years. For example, let’s say you’d like to have revenues of $3 million. Then think about how many customers you will need to achieve that goal and how many locations you must have.

So, in a restaurant business plan example, your five-year milestones might include the following: Sales of $3 million; 250,000 customers served, two locations. Then, work backwards to figure out what goals you must achieve in year four, year three, year two and most importantly in the coming year.

For the coming year, break down the milestones even further and get more granular. For example, if you hope to open a shop in year two, in March of year one, a milestone could be to start looking at new locations. June’s milestone might be to begin construction. December’s milestone might be to hire the new store manager. The goal is to really map out your growth and determine short-term milestones. When achieved, these goals will progress you and your company towards meeting your long-term goals in your overall pizza business plan.

A financial plan for a pizza shop details the amount of money you need to raise, if applicable, to grow your business. It also includes financial projections showing your expected growth. Your projections must include an income statement, balance sheet and cash flow statement.

In completing your financial projections, you must make assumptions about many items such as sales growth, employee salaries, costs of goods sold, etc. As much as possible, base these assumptions on past results so you create the most realistic projections possible.

The Organization Sections of Your Restaurant Plan

Two components of your business plan discuss your current pizza shop. Let’s explore those components further.

The company overview section of your pizza business plan details your history. Here you will want to discuss your accomplishments and milestones to date. For example, include the date you first opened your shop, the date when you reached $X in sales, etc.

Importantly, think through the strategies you employed in your food business plan to achieve your past results, and whether you should use the same strategies to grow.

In the management section, list the bios of the key members of your team. If investors or lenders read your pizza business plan, they’ll want confidence that your pizza shop is led by the right people. Discuss your team’s achievements to date.

Also, if you plan to expand and hire new employees, discuss the key employees you must hire and the ideal characteristics of each.

Your Pizza Shop Business Plan’s Executive Summary

Your executive summary sums up your entire business plan. It should provide highlights from each key area of your plan. For example, while in your marketing plan for a pizza shop, you might include three paragraphs describing your top promotional methods, in your executive summary, you’ll include just one line saying “X, Y and Z are the three promotional methods we will employ.”

In addition to summarizing your key sections, your executive summary should answer a critical question of investors and lenders. That question is “why are you uniquely qualified to succeed.”

While your answers will vary, here are many ways in which your pizza shop could be uniquely qualified to succeed:

• Quality of pizzas
• Pizza variety (e.g., offering 30 varieties while competitors only offer five)
• Customer service
• Operational excellence
• Management expertise

Importantly, you should always be thinking about how to create more unique qualifications. For example, would hiring a new staff member give you unique capabilities? Ask yourself this question when thinking through your business strategies in your pizza business plan.

Execute on Your Pizza Shop Business Plan with Revel Systems®

As mentioned above, one key way to enjoy and promote (to investors/lenders) your unique qualifications is to gain operational excellence. A simple way to accomplish this is to use Revel’s Pizza POS System . With Revel’s system you enjoy easy to set up online ordering, customizable delivery options, a customer loyalty program and inventory management among other benefits. Start using Revel's platform now and your business plan, strategy and results should quickly improve.

Featured Articles

Pizza Restaurant Business Plan Sample

This pizza restaurant business plan sample is focused on the flourishing growth of San Diego, California .  Pizza is one of the world’s most popular foods and California is the best selling state for pizzas.  Aside from being in demand to the younger generation, start-up costs are relatively low, and there is a large potential customer base for this industry.   Our pizza restaurant business plan writers created this sample.

Executive Summary

“Pizza Corner Inc.” (herein also referred to as “Pizza Corner” or “The company”) was incorporated on January 22nd, 2022 by the owner of Pizza Corner Inc, James Willliams. Pizza Corner currently operates as a take-out restaurant that sells fresh pizza with a substantial existing customer base and proven business model. 

As of July 17, Mr. Williams took over operations of Blaze Pizza and is preparing to relaunch as ‘Pizza Corner’, taking the business into a stage of growth and expansion with kitchen upgrades, leasehold improvement, and a revamping of menu offerings and brand marketing. 

Pizza Corner is seeking a $150,000 loan through the Small Business Administration for equipment purchases and leasehold improvements for the newly acquired business location. The company will use these funds to fund the purchase of necessary equipment to produce high-quality fried chicken and pizza and execute on leasehold improvements such as commercial kitchen upgrades and retrofits. 

With over 12 years of experience in the retail and restaurant industry, Mr. Williams is qualified and capable of leading this new business venture to success. He has past experience opening, owning and operating a successful restaurant in Kansas, as well as experience working his way up from a Sales Associate to Store Manager at 7-11. Mr. Williams is now pursuing his own goal of running a successful restaurant that serves high-quality, delicious food for youth, families, sports groups and professionals.

Mr. Williams has a goal to open multiple restaurant locations in attractive markets, using Pizza Corner as a brand name that is well known across Downtown San Diego. Williams’ goal is to use this flagship location to develop a strong reputation for top quality offerings of pizza, fried chicken and pizza, strong customer service, and a dedicated team of culinary professionals. 

Business Overview

Pizza Corner is a take-out pizza, chicken pizza, and fried chicken restaurant located in Downtown San Diego. The company was newly acquired by Mr. Williams, with a plan to update the existing pizza menu options and add unique chicken pizza and deep fried chicken options that come from a specialized in-house recipe. Pizza Corner will operate as a full service take-out restaurant that has a variety of options including combos, promotional and event bundles (such as sports events), and a la carte menu options. The restaurant will be open seven days a week till 10 or 11 pm serving dinner and late night crowds. 

Mission Statement

Our mission is to provide high quality, delicious pizza, fried chicken, and pizza to our community with superior customer service and unique menu offerings; attracting customers across all demographics, including youth, families, sports teams, and working professionals. 

Vision Statement 

Our vision is to open multiple Pizza Corner locations in key markets across Downtown San Diego  and become a top choice for pizza, fried chicken and pizza. 

Core Values

• Serve customers with unique menu offerings that are distinct from competitors 
• Become known as a top choice destination for pizza and pizza in the San Diego neighbourhood
• Achieve and maintain a profitable business 
• Attract a variety of customer types including youth, after school diners, sports teams, families, adults, and working professionals 
• Open multiple locations, with a goal of three locations by 2025
• Invest in our team and hire high quality culinary staff 

Since incorporating in July 2021, the company has achieved the following milestones: 

• Achieved a 100% buy out of previous owners, establishing James Williams as the sole owner and operator
• Acquired a business license in Downtown San Diego
• Secured a restaurant space to run the daily restaurant operations
• Created and launched a website that displays current up to date information and menu items
• Developed unique recipes for fried chicken and pizza 
• Achieved a current product profit margin of 60-65%

Goals and Objectives

• Successfully acquire $150,000 in financing from the Small Business Administration
• Upgrade the current kitchen to a full commercial grade kitchen with deep fryers and pizza ovens
• Acquire a company-owned delivery truck
• Grow the existing customer base at an increasing rate quarter over quarter
• Expand the menu to include new pizza offerings, chicken pizza, and fried chicken
• Establish the restaurant as a top choice for professionals and families living within 10km of the restaurant
• Attract all demographics including youth, professionals, sports teams, and families
• Successfully open two more profitable locations by 2025
• Hire Pizza Makers and kitchen staff, Line Cooks, a Delivery Driver and a Store Manager within the next three years

Market Analysis

Pizza Corner operates in the fast food restaurant industry. Relevant trends include fast food industry trends as well the population growth in Downtown San Diego. The following section will outline the government regulations that apply to operating a fast food establishment, market trends, and key competitors that are relevant to the company. 

Government Regulations

In order to operate a food establishment in California, it is required that owners and operators acquire a Health Operating Permit issued by the regional health authority. In order to obtain this permit, operators need to submit floor plans, food safety plans, sanitization plans, proof of FOODSAFE Level I Certification of all relevant employed staff, a copy of the menu, and additional information required by Environment Health Officers. Restaurants are subject to health inspection visits at any time to ensure the appropriate standards are being withheld throughout business operations. Additional permits that may be required include Municipal Permits and Licenses for waste disposal, grease interceptors, sign permits, sidewalk patios, and site developments. 

Market Trends 

Fast Food Industry

As of 2021, the fast food restaurant industry in the USA was valued at $27.6B with an annual growth rate of 2.8% between 2021-2026. There are approximately 21,092 fast food restaurants in the USA, with 43.1% of restaurants being on-premises limited service, 27.5% being drive through limited service, and 23.5% being off-premises (takeout) limited service establishments. Key drivers include consumer spending, consumer confidence, per capita meat consumption, and access to fast food establishments within 15km of a consumer’s household.  As the US economy continues to grow and consumer spending continues to increase, it is expected that diners will spend more on luxuries such as eating out and/or ordering food for take out. Additionally, demand for fast food will increase as more restaurants cater to specific dietary preferences, such as sustainably sourced meat, vegetarian options, or unique flavor profiles and flavors. 

Population Growth in San Diego, CA

As of 2021, San Diego had an estimated population of 110,000 residents, with an average annual population growth rate of .48%. As of the 2016 census, the average median household was $92,300, with a median age of 45.3 years old. The majority of the San Diego population is married (55.94%), with 24.57% of the population being under the age of 15. This is favorable for Pizza Corner, as the company values offering convenient, delicious food to youth, families and working professionals on the go. San Diego CA has seen an increase in residential construction in the past few years, indicating that more residents will be moving into the area, increasing the brand’s reach and ability to convert local residents to loyal customers to Pizza Corner. 

Key Competitors

Papa John’s Pizza: is an American pizza chain with headquarters located in Atlanta Georgia. It has over 5,000 locations globally in 44 different countries around the world. In the USA, there are 146 Papa John’s Pizza locations, with five located within the LA/White Rock/San Diego border.  Papa John’s offers a variety of pizzas, papadias, sides, desserts and drinks. Customers have the option to customize all pizza types, add dipping sauces, and bundle items in a combo order. Sides include Jalapeno Poppers, Cheddar Knots, Breadsticks, Garlic Knots and Chicken Poppers. Deserts include cookies, brownies, and pull-aparts. Papa Johns also offers a number of ongoing specials where customers can use promotions to bundle products, including 2 for 1, free upgrades, and discounts. Finally, Papa Johns has a rewards program called ‘Papa Rewards’ where frequent purchasers can put points towards discounts on future purchases. 

Pizza 64: is an American pizza franchise chain with locations in LA, San Francisco, Sacramento, and San Jose . Pizza 64 has eleven locations in the Lower Mainland, with two located on the LA/San Diego border. Pizza 64 offers a number of pizzas, pastas, salads and sides, with a focus on innovative and unique pizza flavours. These include Passion of India, Butter Chicken, Mexican Taco, and the Canucks Special. In addition to pizzas, Pizza 64 offers pizza (Teriyaki, BBQ, Hot and Honey Garlic) and has a variety of combo options including pizzas, pizza, potato wedges and pop. Pizza 64 also has a franchise inquiry form listed on their website for interested parties to request information about franchise opportunities.  

Pepperoni Cafe: is a dine in and take-out pizza shop located in the Boundary Park Plaza in LA, CA. Pepperoni Cafe offers dine-in, delivery and pick up and is open from midday to 8 pm daily. In addition to pizzas, Pepperoni Cafe offers Subs, Wraps and Sides, as well as an extensive pizza menu. pizza flavors include Teriyaki, Hot, Buffalo, BBQ, Spicy Thai Peanut, Salt and Pepper and Hotiyaki. Additionally, Pepperoni Cafe has a variety of alternative menu options to cater to various dietary preferences including Gluten Free crusts and plant-based dairy. 

Products and Services

Pizza Corner will have an up-to-date menu with an assortment of freshly cooked pizza, pizza, chicken, breadsticks, and sides. The menu will change to reflect fresh, in season toppings, and include an assortment of specials, combos, and bundling promotions. 

Pricing Model

Garlic Toast and Bread Sticks

Competitive Advantage  

Pizza Corner’s competitive advantage is based on Mr. Williams’ longtime experience and expertise in running, managing and marketing fast food restaurant products. He has the experience and expertise to recognize trends in fast food restaurant dining and create menu items that attract and engage different demographics turning them into loyal customers. 

Pizza Corner has developed a unique selling point based on its menu of unique pizza flavors, expert deep-fried chicken, and a specialized wing menu. In addition to the existing customer base of pizza diners, the fried chicken and pizza menu items will attract new demographics and add to the existing customer base. In particular, Mr. Williams has conducted research that confirms that younger diners between the ages of 16-25 that are sports fans are highly likely to purchase pizza and pizza combos. Having a wide variety of menu items will attract new customers, bringing in new diners in the company’s current radius of 10km. With a rebrand and updating of menu items with exciting new offerings, the company will attract new and existing diners, subsequently turning them into longtime loyal customers. 

Key Success Factors

Pizza Corner key success factors are as follows:

• Increasing daily rate of products sold
• Decreasing the number of unsold products thrown out 
• Increasing rate of return customers
• Increasing rate of new customers
• Increasing daily customer volume 
• Number of positive reviews on google, facebook, and by word of mouth
• An increasing number of walk-ins quarter over quarter 
• High sales volume on promotional materials and bundling products 
• Positive profitability 
• High staff retention and satisfaction

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Sales and Marketing Plan

Pizza Corner will operate as a take-out restaurant offering pick up and delivery. The company will prioritize marketing and selling to customers that live within a 10km radius of the store, while also increasing brand awareness and recognition to support further expansion goals in the next three years. Mr. Williams has plans to implement a robust sales and marketing strategy to target new customers and generate awareness of the restaurant and its exciting menu items. 

Target Customer

The company has identified target customers to be residents that live within a 10km radius of the restaurant location. These customers are likely to choose Pizza Corner for multiple dining occasions, lowering the overall cost of customer acquisition and creating recurring revenue over time. Pizza Corner aims to attract diners aged between 5-65, including working professionals, families, individuals, students, sports teams and community associations. For chicken wing menu items, in particular, Mr. Williams has identified young diners (under the age of 25), sports fans, and sports teams to be the target demographic, as these three segments are shown to eat chicken pizza more than other segments. 

The restaurant is located in a plaza with a liquor store and Safeway. This is an advantageous position as the restaurant will be exposed to customers who are shopping at these stores and has the opportunity to convert these shoppers into customers. In order to attract and engage new audiences, the company will target these shoppers by advertising promotions and deals for passersby in order to bring them into the restaurant to place orders. 

Working Professionals

• Resides or works in LA / San Diego, CA
• All genders
• 20 – 55 Years of Age
• Medium Income Quintile ($40,000 – $85,000 / year)
• Hobbies / Interests: Seeing friends/family, investing, variety of hobbies
• Marital Status: Most commonly single
• Pain Points: Requires delicious, reasonably priced meals.
• Educational Level: High School – University Graduate
• Either High School or University Students
• 15 – 25 years of age
• Low Income Quintile ($0 – $35,000 / year)
• Hobbies / Interests: social media, movies, hanging out with friends
• Pain Points: Looking for low-reasonably priced meals that are provided quickly
• Educational Level: High School – College

Sports Teams

• Sports teams based in, or playing in LA or San Diego, CA
• 75% Male / 25% Female
• 15 – 35 years of age
• Hobbies / Interests: watching / playing sports, hiking, camping
• Marital Status: Single, Engaged, Married
• Pain Points: Looking for a restaurant that can accommodate 15 – 20 people
• Educational Level: High School – University 

Key Channels

Mr. Williams plans to use marketing to continuously engage existing customers in Pizza Corner offerings to foster repeat purchases and customer loyalty while also educating and engaging new demographics that have been defined as target customers. Pizza Corner will advertise using the following methods:

Organic Social Media Advertising: The company will use social media channels such as Facebook and Instagram to promote Pizza Corner, posting on a regular basis with menu upgrades, promotions, and discounts. In addition to regular posts, Mr. Williams will post on days where there are sporting or other events to promote the restaurant as a good addition to game day celebrations and post-match traditions.

Paid Online Advertising: Mr. Williams will leverage Google Ads to promote Sunshine Hill and Pizza Corner to target demographics in key areas. By using Google Ads, Mr. Williams will be able to strategically target customers located within 10km of the restaurant locations who search keywords such as ‘pizza’ ‘chicken pizza’ ‘take out’ or ‘restaurants near me’ to generate awareness and consideration for the restaurant. The goal of this strategy is to convince new customers to try the restaurant, drawing them to the website to make an online order for delivery or pick up.

Third Party Delivery Services: The company will leverage third party delivery services such as DoorDash, UberEats and Skip The Dishes to advertise the restaurant to customers. As many customers now use these apps exclusively to find take-out dining options, this will allow Pizza Corner to promote their products to customers that are actively searching for a dining option. Additionally, using a third party delivery service enables  the company to leverage outside delivery driver networks without having to invest in their own vehicle or delivery driver staff. 

Grand Opening Event: Mr. Williams plans to launch a grand opening event once the full rebrand is complete and Pizza Corner is ready to launch. This event seeks to invite target customers and community members to try pizza and receive a discount or promotional combo. This will help the company jumpstart awareness generation, and support word of mouth marketing in the local Downtown San Diego community.  

Key Performance Indicators

Pizza Corner will monitor progress by referring to the following key performance indicators (KPI’s) at quarterly management and daily shift meetings:

• Profitability ratios
• Number of repeat customers 
• Number of new customers
• Sales volume (Month-to-date, Year-to-date)
• Positive reviews and five-star feedback 
• Product turnover rate 
• Staff turnover rate
• Revenue per customer 
• Time to be served 
• Number of complaints 

SWOT Analysis

Operational Plan

Pizza Corner is a take-out restaurant in Downtown San Diego. The following section will outline the operational plan and processes for business operations, capital funds deployment, as well as the relevant risks associated with the fast food restaurant industry. 

Operational Process

The company will have operating hours of Monday through Thursday from 3pm-10pm, Friday and Saturday from 11am-11pm, and Sunday 11am-10pm. The restaurant will accept orders online, over the phone, by walk-in and from third party delivery services such as DoorDash and UberEats. Pizza, fried chicken and pizza will be delivered to customers via delivery, or by pick up. 

Equipment & Inventory

The company will use the funds to upgrade the existing kitchen to a full commercial kitchen including a number of deep fryers and pizza ovens. 

The Pizza Corner San Diego location is situated at 1655 N Harbor Dr San Diego, CA 92101

Risk Analysis

Lack of ability to differentiate from competitors: Due to the high number of pizza and wing fast-food restaurants in the Lower Mainland, there is a high amount of competition in this sector. This is a risk as it may force Pizza Corner to heavily compete on price, resulting in increasingly aggressive discounting strategies and eroding profit margins over time. The company can mitigate this challenge by consistently updating the menu with new and exciting items, and offering a unique number of pizza and pizza combos, promotions and bundling discounts. Mr. Williams has developed unique recipes for his menu items that will provide a unique selling point, allowing him to differentiate his restaurant from competitors.

Growing concern over the health risks of fast food: Recent consumer trends have seen increased focus and concern over the health and nutritional benefits of food. This is a risk to Blaze Pizza, as the company falls into the fast-food category which typically is a high calorie, high fat dining choice. However, Pizza Corner has developed a strong value proposition and positioning in the market to attract customers that are looking for an experience, versus eating purely for nutritional benefits. These experiences may be gathering with friends and family, watching a sporting event, or celebrating after a sports game. As such, the health profiles are not a main focus or selling point for the company and will not impact sales to a significant extent. 

Supply chain shock and climate change: Since the company relies heavily on access to fresh produce and meat products, it is susceptible to various supply chain disruptions such as climate change, extreme weather events, and emergency events such as pandemics. However, by developing long term relationships and solid partnerships with a variety of food distributors and suppliers, the company will be able to ensure diversification. This means that if one supplier is unable to deliver products, Pizza Corner will still be able to source necessary ingredients to continue business as usual. 

Management Team

James Williams 

Owner and Operator

Mr. Williams has twelve years of experience in the retail and restaurant industry both in the US and internationally. His experience includes working at a Kentucky Fried Chicken (KFC) at Taylor, a busy central location in Louisville, KY and opening and operating his own restaurant in Indonesia. Upon moving to California, Mr. Williams  worked at 7-11 from 2017-2021, working his way up from Associate to Store Manager. During his management tenure with 7-11, Mr. Williams won the Brand Excellence Award for consistently surpassing sales targets. As of 2021, Mr. Williams quit his job at 7-11 to pursue his dream of running his own successful restaurant chain. 

In addition to his professional experience, Mr. Williams holds a Bachelor’s Degree in Business Studies from University of Louisville. His educational and professional background has given him the skills, experience and knowledge necessary to bring this new venture to success. He is committed to growing Pizza Corner to become a successful and profitable restaurant chain with several locations in key areas throughout Downtown San Diego. 

Recruitment Plan

Mr. Williams will recruit via traditional recruitment techniques such as Indeed, Glassdoor, and Workopolis. Additionally, Mr. Williams will leverage his industry connections to attract and retain top talent in the restaurant industry. Within the next three years the company will recruit the following staff members:

Pizza Maker / Kitchen Staff

Responsibilities Include:

• Preparing pizza dough, sauces, and various toppings, such as tomatoes, peppers, mushrooms, onions, and meats.
• Preparing high-quality pizzas according to company recipes.
• Cleaning workstations before pizza preparation.
• Ensuring that all utensils and cooking equipment are sterilized before each use.
• Packaging pizzas accordingly.
• Managing all food order slips and ensuring that customers’ orders are completed in a timely manner.
• Disposing of expired or spoiled ingredients at the end of each shift.

Chicken Line Cook  

Responsibilities Include:  

• Prepare chicken following specific methods and recipes 
• Maintain sanitation, health, and safety standards in work areas. 
• Clean food preparation areas, cooking surfaces, and utensils.
• Operate large-volume cooking equipment such as grills, deep-fat fryers, or griddles.
• Verify that prepared food meets requirements for quality and quantity.
• Have the ability to work on several different orders simultaneously.
• Clean, stock, and restock workstations and display cases 

Delivery Driver

Responsibilities Include: 

• Drive delivery vehicle
• Load and unload products to be delivered
• Inspect the vehicle regularly
• Plan delivery routes in order to minimize delivery times
• Deliver items by the required delivery date and time
• Add fuel and inspect the delivery vehicle regularly 
• Collect payment from customers and provide proof of delivery

Store Manager

• Keep track of inventory and place orders with suppliers
• Create staffing schedules 
• Monitor the restaurant’s sales and P&L statements
• Hire and train staff
• Ensure health and safety protocols are met at all times
• Have strong organizational and people management skills

Financial Plan

We have developed custom financial projections for this pizza restaurant business plan.

Pro Forma Income Statement

Pro Forma Cash Flow Statement

Pro Forma Balance Sheet

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Executive summary

Every city needs great pizza. At Nonna’s Pizza, we combine delicious and fresh ingredients with traditional Detroit style pizza, delivered to customers hot in Savannah’s Eastside neighborhood. Owner Rita Grecco and her husband Cenzo are excited to bring delicious and crispy Detroit pizza to Savannah’s food scene and introduce a new style of pizza to the community. We want to recreate delicious Detroit pizza and generational Italian flavors for the people of Savannah and we just know they will love it. 

Mission statement

Nonna’s Pizza’s mission is to create delicious, fresh, and authentic Detroit style pizza in Savannah’s Eastside neighborhood. Detroit pizza is thick but light, crispy but tender, with tangy sauce delivered on top of the cheese. Additionally, we want to bring interesting flavor combinations that align with current trends and food interests. The pizzeria’s values are consistency, quality, and innovation. 

Nonna’s will feature staples such as classic cheese, pepperoni, and Italian sausage but also incorporate new ideas such as Cacio e Pepe flavored pizza, loaded baked potato, French onion, Nashville hot chicken, and pastrami and pickle. These new and innovative flavors will be limited edition, and be invited back by popular demand. Family-sized pies, takeout, and delivery will let families enjoy authentic Detroit style pizza in the comfort of their homes. 

Eastside, Savannah, is a growing urban center that retains the beauty of historic Savannah while catering to new and expanding tastes and new residents. Situated just East of the beautiful and historic Forsyth Park, Eastside captures the feeling of classic Savannah with walkable neighborhoods and a bustling arts and gallery district. Savannah is home to just under 150,000 residents, and Eastside in particular offers lots of opportunities for new business ventures.

The pizzeria’s founders will invest in the restaurant’s success, but they will also have to seek SBA loans, outside investments, and business lines of credit to bring this vision to life.

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Company overview

Restaurant concept.

Nonna’s is a casual Detroit style pizzeria concept that focuses on classic as well as innovative ingredients. The menu builds from the Detroit style pizza baking methods and flavor profiles that have captured the hearts of pizza lovers across the country. Our head pizza chef will develop monthly special menus as well to experiment with new flavor combinations. The menu will also feature select appetizers and cannolis. 

Nonna’s will make classic pizzeria dining for foodies as well as middle-income eaters. Nonna’s pizzeria values taste and authenticity, creating what pizza lovers love, with an eye for the future. 

Detroit style pizza is incredibly popular in many parts of the country, but it has not found footing or opportunity in Savannah until now. There is opportunity there because unlike deep dish or Neapolitan style pizza, Detroit pizza is in a class of its own. Similar to Sicilian pizza, it features a thicker dough, but it is light, and fried on the bottom of the pan with oil creating a fluffy and crunchy taste experience. 

Restaurant service model

Like a classic pizzeria, Nonna’s will provide hot and ready takeout pizzas as well as a casual dine-in experience complete with red checkered tablecloths and pitchers of soda and beer. The pizzeria will be a place to relax, share a pie, and celebrate small milestones with family and friends, like winning a soccer game. Servers will work together and share tips to provide guests with a collective, casual, and communal dining experience.

Sample menu

Classic Detroit pizza in classic flavors

Innovative permanent and monthly flavor specials

• Pastrami and pickle
• Cacio e Pepe
• Nashville hot chicken
• French Onion
• Loaded baked potato
• Garlic knots
• Homemade mozzarella half moons
• Cheesy bread

Homemade cannolis

• Chocolate chip
• Salted caramel

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Design and layout

Nonna’s Pizzeria will have large booths, cozy tables, and standing room for takeout. The dining room will be cozy, tightly-packed, and warm. The patio outside will provide a pleasant al fresco experience when the weather permits. The walls will be decorated with newspaper clippings and Italian-American cultural artifacts.

The staff will wear Nonna’s Pizzeria aprons over casual clothing, black pants, and slip-resistant shoes. The kitchen staff will wear white tee shirts and black pants, and also slip-resistant shoes.

The kitchen will be open to the restaurant to allow for quick delivery of takeout orders and provide the sounds and smells of a pizzeria. 

Management team

Owners — Rita and Cenzo Grecco are Sicilian-Americans from Detroit who fell in love in Rita’s parents pizza shop. After selling her parent’s pizzeria and helping them retire, Rita is excited to open a new pizza shop with her husband, but in the warmer weather and new environment of Savannah, Georgia. Responsibilities include financing, administration, hiring, and marketing as well as front of the house (FoH) and back of the house (BoH) assistance.

Executive pizza chef — Dom Grecco was a pizza chef at Rita’s parents pizzeria for the last five years and learned all the tricks of the trade from Rita’s parents. Responsibilities include recipe research and development, control over the seasonal menu, shopping, and hiring kitchen staff.

Pizza cooks — Responsibilities include cooking delicious pizzas to order and restocking ingredients and managing the walk-in fridge and freezer. They will report to Dom.

Pizza servers and cashiers — Responsibilities include bringing the pizza to the tables, handling takeout orders, and refilling drinks as well as serving desserts and running the cash register. They will report to Rita and Cenzo.

Industry analysis

Located in Eastside, Savannah, Nonna’s Pizzeria will attract casual diners, tourists, and residents of Georgia on weekend trips to the beautiful city. Because Detroit pizza is rare to Savannah as well as to the southern United States, Rita and Cenzo hope that this will become a “have to stop” destination for those traveling around the southeast United States. 

Target market

The population of Savannah is varied, with working class, middle class, upper middle class, and extremely wealthy families of generational wealth. The city has local higher education such as Savannah School of Art and Savannah State College. The population has varied tastes and while Savannah is considered a quintessential “Old South” city it has kept up with many national and international trends due to its reliance on tourism and visitors from around the world.

Additionally, Savannah has become a popular bachelor and bachelorette destination as well as where many people choose to get married, providing an opportunity for Nonna’s to provide delicious food to patrons after a wild night out. Nonna’s Pizzeria aims to serve customers who want a neighborhood pizzeria that offers delicious Detroit style pizza and busy local working families who crave convenience. 

Market positioning

There are a few pizzeria’s in Savannah Georgia but none serving Detroit style, and many of them are part of a larger restaurant that serves other Italian food. Nonna’s Pizzeria will be casual, accessible, and authentic, providing a new kind of pizza that the patrons of Savannah haven’t tried yet.  

In addition to serving pizza, Nonna’s will serve cannoli's for takeout and dine-in which are perfect for celebrations and birthday parties. Guests can place large orders ahead of time and provide something new and different to their next party or cookout. Additionally, Nonna’s will partner with local delivery mobile applications to ensure their food is available through delivery or pickup and accessible to everyone in Savannah. 

Location analysis

Savannah is a well-known, beautiful, and historic southern city. With traditional buildings and beautiful architecture, Savannah is also considered a foodie heaven, with delicious restaurants that represent deep south cuisine as well as newer favorites.

Savannah is home to 148,000 residents, many of whom work in the city or neighboring areas. There is a healthy mix of apartments and single-family homes in the area.

Savannah is beautiful and walkable, and the location of Nonna’s is accessible to foot traffic. There is ample street parking in the area. Additionally, Eastside Savannah is walking distance to some of Savannah’s biggest tourist attractions and walking tours.

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Competitive analysis

Marketing plan

Pizzeria culture is all about community, and Nonna’s Pizzeria will work to build a community of guests through customer loyalty and personable, friendly service.

Customer database

When guests order ahead at Nonna’s, we will collect their email addresses and ask if they would like to sign up for marketing emails. Customers will also be able to sign up for promotional emails on our website and social media pages. Emails will be used to advertise seasonal pizzas, limited-time deals, and holiday events.

A separate database of customers who place orders for takeout or delivery will allow us to send promotional emails to advertise the availability and pricing of monthly Detroit pizzas.

Loyalty program

Each dollar spent at Nonna’s Pizzeria, including online orders, will be converted into a point for our loyalty system. Customers will be able to exchange every 100 points they accrue for pizzas and free appetizers. The loyalty system will be attached to a customer’s email address. That will allow us to collect emails for our marketing databases.

Community and charity involvement

At Nonna’s Pizzeria, we are committed to the community. That’s why we will partner with Hunger Free Savannah, which is a community-based coalition of food and community service providers. Hunger Free Savannah works to raise awareness of food insecurity in Savannah and rural Georgia. They also sponsor programs that increase reliable access to nutritious, culturally appropriate food choices.

The owner and executive chef will work in partnership with Hunger Free Savannah to donate any food that we can’t use to avoid food waste. We will also coordinate to organize educational programs that increase food literacy and access for those facing food insecurity in Savannah and coastal Georgia.

Public relations

Savannah has a robust economic development plan, and the city hosts a website, visitsavannah.com, that features local restaurants and events in the historic and beautiful neighborhoods. Additionally, Savannah has several food festivals throughout the year. Nonna’s Pizzeria plans to be featured on the tourism website as well as participate in all food festivals to garner attention. 

Advertising and social media

Nonna’s Pizzeria is a pizza shop of the 21st century. While our priority is building a local community of pizza lovers, we will also use social media to advertise and generate interest in the pizzeria. Our restaurant space will be dark and cozy with a family and community feel. Our Instagram and Facebook pages will be filled with curated photos of monthly pizzas and fresh cannolis to amass a local and worldwide following and generate new customers.

Additionally, we will rely on local word-of-mouth marketing and consistent foot traffic in Savannah. Our service will be uniquely personable and the staff will be trained to create community rather than just making sales in order to attract and retain a regular customer base. Our customers will be encouraged to grow the community by sharing their experiences on Yelp, Google, and Instagram.

Operations plan

Staffing and training.

There are several critical roles to fill at Nonna’s Pizzeria; pizza cooks and pizza servers. The owners estimate needing at least 5 pizza cooks in addition to Dom and at least 10 pizza servers.

Training for staff will take place in the months leading up to the pizzeria’s opening. The owner and pizza chef will conduct interviews and hire the pizza cooks and pizza servers based on Nonna's values.

Recruitment

To recruit skilled pizza cooks and pizza servers, we will use Indeed.com, Ziprecruiter.com, and the local Savannah job posting opportunities. Our hiring process will be selective; we want every member of the team to have the right personality in the pizzeria

Interview questions

What’s your favorite kind of pizza?

What are your favorite pizza toppings?

What’s a unique pizza that you’ve tried?

What are cannolis made of?

How would your previous employer describe you?

Describe how you work as part of a team. What role are you comfortable in on the team?

What is one of your biggest accomplishments?

When are you available to work?

What challenged you the most in your last job?

How do you handle conflict with coworkers?

Job descriptions

Pizza cooks — Responsibilities include cooking delicious pizzas to order and restocking ingredients and managing the walk-in fridge and freezer. They will report to Dom. 

Dishwashers — Responsibilities include washing and preparing all cooking ware for use. 

The owners will run the pizzeria’s social media but welcome input and ideas from all pizza cooks and servers as to picture ideas and captions. 

Work health and safety standards

In order to make Nonna’s Pizzeria as safe a working environment as possible for everyone, we will implement the following health and safety procedures.

Everyone will wear proper protective equipment and clothing when working in the kitchen. All staff are required to wear slip-resistant footwear. 

To avoid injury on the job, all staff will be trained on how to move heavy objects and boxes and how to handle the extremely hot or cold temperatures of the restaurant.

Management staff will work to create safe practices and procedures and remove potential hazards to employees and guests.

All staff will work together to communicate about guests’ dietary restrictions and avoid cross-contamination of products. 

Staff will not be expected to work when ill and management will help to get shifts covered and keep the restaurant running smoothly so that the pressure doesn’t fall on ill employees.

Nonna’s Pizzeria will follow all local health guidelines and restrictions regarding the COVID-19 pandemic.

Staffing model

Nonna’s Pizzeria will operate an open-book management model where the pizzeria’s finances are shared with management staff and disseminated to all employees in the restaurant. We will hold quarterly staff meetings to share information about the business’s goals. The transparent model will foster goodwill with employees. All non-management employees will be hourly employees.

Pizza cooks and servers will all make a base hourly rate of $12/hour and share tips. 

The pizza chef will be paid $30 an hour.

Dishwashers will be paid $15 an hour. 

All employees will be eligible for raises with each satisfactory employee evaluation, conducted once per quarter.

Customer service policies and procedures

Three principles will guide guest service at Nonna’s Pizzeria:

Authenticity. All staff will be able to explain what Detroit style pizza is, how it is made, and what makes it different from other types of pizza to help educate and inform all guests. 

Quality. From house-made dough to quality toppings, a pizza is only as good as what you flavor it with. 

Friendliness. Nonna’s Pizzeria wants to be a neighborhood family-run establishment and will do so by treating all guests like family. This means being warm, welcoming, accommodating and kind. 

Nonna’s Pizzeria will work with several local suppliers and producers to source high quality produce and proteins. We will also work with local butcher shops and the farms that supply them. Dough starters will be ordered from Detroit. 

For pizzeria supplies, we will develop a relationship with the local restaurant supply company so that we have convenient access to the equipment and supplies that we need.

Financial analysis and growth plan

Owners Rita and Cenzo will each invest personal savings of $100,000, for a total of $200,000 in initial investment. They will also seek a 7(a) Small Business Association for $300,000 and outside investments of $500,000 from business owners and entrepreneurs in the Savannah area. Total startup funds equal $1,000,000. $300,000 will be retained for contingency funds and the remaining $700,000 will be used as startup funds.

Outside investors will be pitched a 15% return-on-investment, for a total of $75,000/annually, once the business becomes profitable. The owner and executive chef won’t take a salary until the pizzeria becomes profitable, at which point they will cap their personal salaries at $90,000/year.

Business lines of credit will be sought for some expenses, such as initial orders for equipment, supplies, and ingredients. They will refuse any lines of credit above 5% interest. 

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SF Pizza, Bagel, Beer Festival: Saturday, August 17, 2024

All Hours of Service, Friday & Saturday

North Beach

Event Summary

The inaugural North Beach Pizza Festival will take place Saturday, August 17, 2024 near Washington Square Park from 12 p.m. to 4 p.m. This ticketed event will showcase some of the best pizza, bagels, and beer from San Francisco. Set-up for the event will begin on Friday, August 16, and will require Muni service on the 39 Coit Route to reroute all day Friday and Saturday. Read below for details.

Street Closures

The following streets will be closed from 5 a.m. Friday to 10 p.m. Saturday:

• Filbert Street between Stockton and Powell streets
• Intersection closed: Filbert and Stockton streets

Muni Service Changes

The 39 Coit will have a reroute during all hours of service Friday and Saturday with the following stops being missed:

Note:  Be sure to receive real-time Muni service alerts via email or text by signing up through our  Email and Text Subscriptions  page.

Event Service Map

311 Customer Service Center

Stockton St & Filbert St (#16515)

Stockton St & Union St (#16525)

Union St & Stockton St (#16782)

Stockton St & Greenwich St (#16518)

Union St & Columbus Ave (#16751)

• USA TODAY Sports

Millcreek approves plan for BJ's Restaurant & Brewhouse on site of former auto center

The developer of a new Millcreek Mall restaurant is finalizing plans for the site. 

The 7,662-square-foot BJ’s Restaurant & Brewhouse is planned for construction on a portion of the property previously occupied by Sears Auto Center, off Peach Street. A portion of that property already is occupied by Sonic restaurant.

Township supervisors approved a land development plan for the project submitted by Bohler Engineering of Pittsburgh in June 2023. Yet to come is a stormwater management plan for the site. 

The developer can apply for construction permits once that plan is approved, township officials said. 

BJ's Restaurants Inc. owns and operates more than 200 restaurants in 29 states, including four others in Pennsylvania, in Pittsburgh, Upper St. Clair, Allentown and Lancaster, according to the  company website .

The restaurant/brewhouse specializes in deep-dish pizza and craft beers.

Lighting up East Bayfront

● The Bayfront East Side Taskforce is gearing up to help light up the neighborhood in Erie's historic Historic East Bayfront.

As one of four recipients of the Safe Routes to Parks Pennsylvania Activating Communities 2023 grant and technical assistance program, B.E.S.T. conducted a nighttime audit of the neighborhood to identify areas that might benefit from additional lighting.

The organization purchased light-sensor LED light bulbs and developed a plan to install them — free of charge —– for interested residents as part of their Safe Routes to Parks action plan.