business plan books best sellers

40 OF THE BEST BUSINESS BOOKS TO READ

HBR Press publishes the best business books that set the agenda for organizations and leaders around the world. Here you will find some of our best selling titles that have strongly resonated with our readers. Each book will strengthen your management skills and help you get the results you need in business and beyond. A successful career starts here with these top selling books from HBR.

TIMELESS BEST SELLERS

New classics, practical skills, ceo and executive voices, essential wisdom from hbr, the first 90 days: proven strategies for getting up to speed faster.

In this updated and expanded version of the international bestseller The First 90 Days , Michael Watkins offers proven strategies for conquering the challenges of transitions--no matter where you are in your career. Whether you're starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.

Leading Change

Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. Needed more today than at any time in the past, this immensely relevant book serves as both a visionary guide and a practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

In this perennial bestseller, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.

The Innovator’s Dilemma, with a New Foreword: When New Technologies Cause Great Firms to Fail

In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation.

Playing to Win: How Strategy Really Works

Playing to Win, a noted Wall Street Journal and Washington Post bestseller. This is A.G. Lafley's guidebook. Shouldn't it be yours as well? It outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G's sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009).

Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean

Inc. magazine calls it one of "the best, clearest guides to the numbers" on the market. Readers agree, saying it's exactly "what I need to know" and calling it a "must-read" for decision makers without expertise in finance. Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers--to help bring everyday work to a new level.

The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by over 20 times. Drawing on extensive research, author Will Thorndike tells many of these leaders' stories for the first time--and extracts lessons for those of you hoping to lead your company to exceptional returns today.

Leadership on the Line: Staying Alive Through the Dangers of Change

It's exciting to think of leadership as all inspiration, decisive action, and rich rewards, but leading requires taking risks that can jeopardize your career. In this classic, renowned leadership experts Ronald Heifetz and Marty Linsky show how it's possible to make a difference in your organization without getting “taken out” or pushed aside. Through vivid stories from all walks of life, the authors present straightforward strategies for navigating the perilous straits of leadership.

Primal Leadership: Unleashing the Power of Emotional Intelligence

This is the book that established "emotional intelligence" in the business lexicon--and made it a necessary skill for leaders. Managers and professionals across the globe have embraced Primal Leadership , affirming the importance of emotionally intelligent leadership. The book and its ideas are now used routinely in universities, business and medical schools, professional training programs, and by a growing legion of professional coaches.

Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization

In Immunity to Change, authors Robert Kegan and Lisa Lahey show how our individual beliefs--along with the collective mind-sets in our organizations--combine to create a natural but powerful immunity to change . By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward.

Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Authors Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years.

Move Fast and Fix Things: The Trusted Leader's Guide to Solving Hard Problems

When Facebook made "Move fast and break things" an informal company motto, it fueled a widely held belief that we can either make progress or take care of people, one or the other. Leadership experts Frances Frei and Anne Morriss argue that this belief is deeply flawed--and that it keeps you from building a great company. Helping executives and entrepreneurs solve their toughest problems over the past decade, Frei and Morriss learned that the trade-off between speed and excellence is false.

Real-Time Leadership: Find Your Winning Moves When the Stakes Are High

The hardest part of leadership is mastering the inevitable high-risk, high-stakes challenges you will face. Whether you're making a split-second decision when your business is knocked sideways or you're finding the best strategy to navigate business-critical long-term circumstances, how can you be in peak form in those most crucial moments? Leadership coaching legends David Noble and Carol Kauffman show you how with their innovative new framework--MOVE--which equips you with the tactics you need to slow down high-stakes situations before they speed you up.

Prediction Machines: The Simple Economics of Artificial Intelligence

Written by three eminent economists, Prediction Machines recasts the rise of AI as a drop in the cost of prediction and lifts the curtain on the AI-is-magic hype to show how different industries can benefit from it. The impact of AI will be profound, but as this book shows, the economic framework for understanding it is surprisingly simple.

The Three Box Solution: A Strategy for Leading Innovation

Leaders already know that innovation calls for a different set of activities, skills, methods, metrics, mind-sets, and leadership approaches. And it is well understood that creating a new business and optimizing an already existing one are two fundamentally different management challenges. The real problem for leaders is doing both, simultaneously. How do you meet the performance requirements of the existing business--one that is still thriving--while dramatically reinventing it?

Love and Work: How to Find What You Love, Love What You Do, and Do It for the Rest of Your Life

In his new book, world-renowned researcher and New York Times bestselling author Marcus Buckingham helps us discover where we're at our best — both at work and in life. In understanding our unique strengths and loves, we can choose the right role on a team, mold our existing roles so it calls on our very best, and as leaders, make lasting change for our teams and organizations.

The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed

Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. In The Unicorn Within , Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game--to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale.

The Founders Mentality: How to Overcome the Predictable Crises of Growth

Why is profitable growth so hard to achieve and sustain? When Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core , researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external. Through rich analysis and inspiring examples, this book shows how any leader--not only a founder--can instill and leverage a founder's mentality throughout their organization and find lasting, profitable growth.

The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results

Based on extensive research, including assessments of more than 35,000 leaders and interviews with 250 C-level executives, The Mind of the Leader concludes that organizations and leaders aren't meeting employees' basic human needs of finding meaning, purpose, connection, and genuine happiness in their work. To solve the leadership crisis, organizations need to put people at the center of their strategy.

The First Rule of Mastery: Stop Worrying about What People Think of You

High-performance psychologist Michael Gervais presents a groundbreaking guide for overcoming what may be the single greatest constrictor of human potential: our fear of people’s opinions (FOPO). FOPO shows up almost everywhere in our lives--and the consequences are great. When we let FOPO take control, we play it safe and small because we're afraid of what will happen on the other side of critique. In The First Rule of Mastery , Michael Gervais shows us that the key to leading a high-performance life is to redirect our attention from the world outside us to the world inside us.

How Finance Works: The HBR Guide to Thinking Smart about the Numbers

Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Harvard Business School professor Mihir Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works.

HBR Guide to Persuasive Presentations

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide, written by presentation expert Nancy Duarte, will give you the confidence and the tools you need to get the results you desire.

Good Charts, Updated and Expanded: The HBR Guide to Making Smarter, More Persuasive Data Visualizations

Making good charts is a must-have skill for managers today. But many think that data visualization is too difficult--a specialist skill that's either the province of data scientists and complex software packages or the domain of professional designers and their visual creativity. Not so. Anyone can learn to produce quality "dataviz" and, more broadly, clear and effective information design. Good Charts will show you how to do it.

Harvard Business Review Manager's Handbook: The 17 Skills Leaders Need to Stand Out

The one primer you need to develop your managerial and leadership skills. Whether you're a new manager or looking to have more influence in your current management role, the challenges you face come in all shapes and sizes--a direct report's anxious questions, your boss's last-minute assignment of an important presentation, or a blank business case staring you in the face.

HBR Guide to Better Business Writing

When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it is a skill you must cultivate to succeed. The HBR Guide to Better Business Writing , by writing expert Bryan Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them.

Getting Along: How to Deal with Anyone (Even Difficult People)

Work relationships can be hard. The stress of dealing with difficult people dampens our creativity and productivity and can cause us to disengage. In Getting Along , workplace expert Amy Gallo identifies eight familiar types of difficult coworkers—the insecure boss, the passive-aggressive peer, the know-it-all, and others—and provides strategies for dealing constructively with each one.

Dealing with Difficult People (HBR Emotional Intelligence Series)

At the heart of dealing with difficult people is handling their--and your own--emotions. How do you stay calm in a tough conversation? How do you know if you're difficult to work with? This book explains the research behind our emotional response to challenging colleagues and shows how to build the empathy and resilience to make those relationships more productive.

Mindfulness (HBR Emotional Intelligence Series)

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma--not to mention greater peace of mind. This book gives you practical steps for building a sense of presence into your daily work routine.

The Unspoken Rules: Secrets to Starting Your Career Off Right

You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules--the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize.

The Heart of Business: Leadership Principles for the Next Era of Capitalism

Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business.

Good Power: Leading Positive Change in Our Lives, Work, and World

Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business leaders. With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few--a concept she calls "good power."

Net Positive: How Courageous Companies Thrive by Giving More Than They Take

In this seminal book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston argue that to thrive today and tomorrow, companies must become “ net positive ” — giving more to the world than they take. With bold vision and compelling stories, Net Positive sets out the principles and practices that will deliver the scale of change and transformation the world so desperately needs.

Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World

The ability to communicate to reach people and drive public conversation is a rock-hard competency. In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine–and the principles that enabled her to break through, connect, and help move people forward.

How Leaders Learn: Master the Habits of the World's Most Successful People

When you put learning at the center of everything you do, you grow your career, your leadership, your relationships, and your joy and fulfillment in life. But even for people who are naturally curious and interested in solving problems, being an effective learner who can turn their learning into action takes insight and practice. With infectious enthusiasm and optimism, David Novak shows you how to master active learning.

Know What Matters: Lessons from a Lifetime of Transformations

Ron Shaich, founder and former CEO of Panera Bread, shares the lessons he learned from a lifetime of asking what really matters and then making the transformations necessary to bring what really matters to life. He reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself.

HBR’s 10 Must Reads on Mental Toughness

If you read nothing else on mental toughness, read these ten articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your emotional strength and resilience--and to achieve high performance.

HBR’s 10 Must Reads on Managing Yourself

The path to your own professional success starts with a critical look in the mirror. What you see there--your greatest strengths and deepest values--are the foundations you must build on. We've combed through hundreds of Harvard Business Review articles on managing yourself and selected the most important ones to help you stay engaged and productive throughout your working life.

HBR’s 10 Must Reads on Emotional Intelligence

In his defining work on emotional intelligence, bestselling author Daniel Goleman found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles by experts in the field.

HBR’s 10 Must Reads on Leadership

How can you transform yourself from a good manager into an extraordinary leader? We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization's performance.

HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century

Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With an introduction written by editor in chief Adi Ignatius, HBR at 100 features business publishing's most influential voices on essential topics.

HBR-EXCLUSIVE TOOLKITS CAN HELP YOU PUT THE IDEAS FROM THESE BESTSELLING BOOKS INTO PRACTICE.

Playing to Win Strategy Toolkit

Strategy work can be a frustrating, stressful process that doesn't always lead to actionable results. This time it CAN be different. The Playing to Win Strategy Toolkit delivers an industry-proven strategy framework with step-by-step support to develop and implement successful strategy at any organization.

Real-Time Leadership: The Playbook

As a leader, you will inevitably face high-risk, high-stakes challenges that require you to respond in real time--to master the moment, generate response options, and quickly evaluate those options before acting. Real-Time Leadership: The Playbook is an interactive resource that offers a series of exercises and reflection questions to help you put the principles of real-time leadership into practice.

The Three-Box Solution Strategy Toolkit Set

Help your organization innovate and execute. The Three-Box Solution Strategy Toolkit Set leads you step by step through a powerful process to generate breakthrough innovations and bring them to life.

Discover more books in the HBR Store

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The 29 best business books to read in 2023, ranked by Goodreads members

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• Entrepreneurs can learn business concepts, tactics, and advice from books. 
• The best business reads include self-help, leadership, and psychology books.
• We turned to Goodreads to rank the best business books to read in 2023.

Whether you're a small business owner , entrepreneur, or just someone seeking useful career advice, there are many great books to turn to. Business books can provide psychological concepts for better negotiation skills , personal anecdotes to avoid repeating mistakes, or self-help tips to improve productivity. 

To find the best ones, we turned to Goodreads, the world's largest platform to rate and review books. Among the highest ranking are classics like " How to Win Friends and Influence People " as well as newer memoirs like " Shoe Dog ." From fascinating leadership reads to analytical management books, here are the best business books to read in 2023.

29. "Getting Things Done: The Art of Stress-Free Productivity" by David Allen

Available at Amazon and Bookshop , from $10.29

This productivity book is a necessary business read as it teaches readers how to transform the way we work by de-stressing and organizing. Believing that a relaxed mind is most effective, David Allen presents realistic productivity systems and the ways in which we can implement them.

28. "The Intelligent Investor" by Benjamin Graham

Available at Amazon and Bookshop , from $14.29

Originally published in 1949 by the "father of value investing," "The Intelligent Investor" by Benjamin Graham delivers realistic financial advice for individuals and businesses looking to grow their wealth. Far from principles that guarantee you'll become a millionaire, this book encourages readers to create practical goals and find success in any size a victory.

27. "Lean In: Women, Work, and the Will to Lead" by Sheryl Sandberg

Available on Amazon and Bookshop from $12.60

"Lean In" sparked global conversation after its publication in 2013 because of its honesty about the experiences of women in business. This book encourages women to be voracious, courageous, and strong-willed at work in order to not only help themselves but improve the future for upcoming businesswomen.

26. "Steve Jobs" by Walter Isaacson

Available at Amazon and Bookshop , from $14.94

With over one million ratings on Goodreads, this book is a biography of Steve Jobs, the co-founder of Apple. Walter Isaacson conducted more than forty interviews with Steve Jobs and 100 interviews with family, friends, and colleagues to create an all-encompassing portrait of a man who revolutionized technology with his inventiveness.

25. "The Personal MBA: Master the Art of Business" by Josh Kaufman

Available at Amazon and Bookshop , from $13.99

Written for those who cannot or don't intend to go to business school, "The Personal MBA" outlines the fundamental principles of business for people at any stage of their business career. With lessons on sales, marketing, negotiation, and strategy, this self-help read offers an overview of many business school topics to help readers master the MBA basics. 

24. "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" by Ed Catmull

Available on Amazon and Bookshop from $13.69

Drawing on his experiences as a co-founder and president of Pixar Animation, Ed Catmull unveils some deeply ingrained processes and beliefs that have made Pixar so successful. His teams' philosophies can be applied to any business, creatively driven or otherwise.

23. "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni

Available at Amazon and Bookshop , from $15

In this leadership fable, a CEO attempts to unite a team under high stakes discovering along the way why even the greatest teams struggle. If this style of business book interests you, Patrick Lencioni also wrote "The Five Temptations of a CEO" and "Death by Meeting" in the same form.

22. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

Available at Amazon and Bookshop , from $14.99

Brothers Chip and Dan Heath use different business theories in this book to analyze the "stickiness" of an idea, or what makes some ideas work so well. They draw from successful and unsuccessful business ventures to help readers discover the principles within great ideas and therefore how to make their own ideas stick.

21. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne

Available at Bookshop , from $18.59

In this business book, authors Kim and Mauborgne assert that lasting success does not come from fighting direct competition in a small pool but rather from creating "blue oceans" or untapped market spaces where new growth can bloom. They outline strategic principles and tools that readers can translate to nearly any market and master their niche. 

20. "Built to Last: Successful Habits of Visionary Companies" by James C. Collins and Jerry I. Porras

Available at Amazon and Bookshop , from $13.49

Over a six-year research project at the Stanford University Graduate School of Business, authors Collins and Porras studied the habits of 18 successful and long-lasting companies in direct comparison to their competitors. "Built to Last" lays out the tactics, habits, and ideas from these successful businesses that managers and entrepreneurs can apply to their own and inspire new success. 

19. "Influence: The Psychology of Persuasion" by Robert B. Cialdini

Available at Amazon and Bookshop , from $16.99

"Influence" is a psychology book about persuasion, dubbed a business read by Goodreads reviewers for its usefulness in management, marketing, and communications. This book teaches the readers six principles of persuasion, how to apply them, and how to know when they're being used against you.

18. "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg

Available at Amazon and Bookshop , from $9.99

"The Power of Habit" argues that habits are the key to success in business, communities, and our personal lives. Through an analysis of human nature and examples from successful business people, athletes, and leaders, this book demonstrates how mastering powerful habits can change our entire lives. 

17. "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt and Stephen J. Dubner

Available at Amazon and Bookshop , from $6.99

"Freakonomics" is a fascinating read that questions the ways we've conventionally understood the world functions and offers a way to question what we've assumed is conventional wisdom. Loved for its thought-provoking nature, this economics and business read separates morality from economics and asserts such as a system of incentives to get people what they want or need. 

16. "Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight

Available at Amazon and Bookshop , from $9.08

"Shoe Dog" might be a memoir, but Goodreads users love Phil Knight's focus on his success in business as he grew his company from $50 into the Nike empire. Knight's story brings readers into the details of the company's growth, the challenges he faced as a leader, and the breakthroughs he experienced.

15. "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen

Available at Amazon and Bookshop , from $13.71

Malcolm Gladwell is a bestselling author best known for his nonfiction writing on psychology and sociology. In this psychology read, Gladwell analyses the "outliers" of the world — the best, the highest-achieving, the most famous people — to find what made them different and, thus, so successful. If you enjoy Gladwell's clear writing style and fascinating perspectives, you can check out his other popular books here . 

14. "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss

Available at Amazon and Bookshop , from $14.97

Written by a former international hostage negotiator for the FBI, this business book transforms the psychology of interrogation into civilian-applicable negotiation tactics, such as skills you might need while discussing a raise or navigating interpersonal conflict . Using emotional and behavioral sciences, this book is about gaining trust, discovering motives, and understanding those around us. Voss also teaches a MasterClass on the same subject .

13. "Outliers: The Story of Success" by Malcolm Gladwell

Available at Amazon and Bookshop , from $12.99

12. "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber

Available at Amazon and Bookshop , from $15.29

The "e-myth" is the entrepreneurial idea that people who start small businesses are entrepreneurs and anyone with technical business understanding can start one. In this book, Michael E. Gerber analyzes assumptions, expectations, and misconceptions around starting a small business in the hope that readers can succeed on their own.

11. "Good to Great: Why Some Companies Make the Leap… and Others Don't" by James C. Collins

Available at Amazon and Bookshop , from $14.49

In this business book, James C. Collins analyzes what makes a company "great" and how good companies can achieve enduring success. He used a team of 21 researchers to develop his theories and back each principle with grounded statistics.

10. "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell

Available at Amazon and Bookshop , from $11.99

With over 735,000 ratings, "The Tipping Point" is a business favorite of Goodreads members, helping readers understand when a good idea crosses the threshold to becoming a business or a product. Beloved for Malcolm Gladwell's concise and digestible writing style, this book uses sociology to analyze the personality types of business leaders, indicators that past trends would become massive, and interviews with great business people to find the traits of the next great idea.

9. "Rework" by Jason Fried and David Heinemeier Hansson

"Rework" strives to be different from any other business book on the market by taking traditional business advice and analyzing how to work smarter for faster results. It approaches standard business principles from a new angle, highlighting the typical challenges and helping readers stay one step ahead.

8. "Rich Dad, Poor Dad" by Robert T. Kiyoskai

Available at Amazon and Bookshop , from $6.82

Robert T. Kiyosaki is a millionaire businessman who grew up with two dads — his own, and his best friend's father (the "rich dad"). In this business and finance book, Kiyosaki explains how his two dads shaped his view of money and investing and gives the readers advice on how to invest and grow their money.

7. "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz

Filled with personal anecdotes and advice "The Hard Thing About Hard Things" analyzes some of the most challenging issues entrepreneurs may face while building a business such as firing a friend, managing bad employees, deciding whether or not to sell your company, and managing your own mind as a leader. Readers love this book for Horowitz's brutal honesty and his perspective as he writes to current and future CEOs as a CEO himself. 

6. "The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey

Available at Amazon and Bookshop , from $12.26

"The 7 Habits of Highly Effective People" is a self-help book that uses seven principles to help readers streamline their personal and professional lives toward success. Inspirational and practical, these habits use psychological reasoning to determine our goals, focus on reaching them, and maintain positive thinking throughout the process.

5. "Start With Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek

Simon Sinek is an inspirational speaker whose book encourages leaders to articulate why their business exists, their idea is great, and their movement is necessary. When people lead with "why," it is easier to lead and inspire.

4. "The 4-Hour Workweek" by Timothy Ferriss

Available at Amazon and Bookshop , from $10.99

Based on a series of lectures given at Princeton University on entrepreneurship, Timothy Ferriss' business book is essentially about how to life-hack your business and when it is the appropriate time to make these moves, from outsourcing certain tasks to implementing new management principles. He also encourages entrepreneurs to break out of the 9-5 mold in order to become more well-rounded business people.

3. "How to Win Friends and Influence People" by Dale Carnegie

Available at Amazon and Bookshop , from $10.60

This 1936 psychology book has become a business staple, necessary in understanding how to lead or manage a team. With principles on how to get people to like you, win people to your way of thinking, and change people without making them hate you, this popular book has sold over 15 million copies. 

2. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

Written to help more budding entrepreneurs create successful start-ups, "The Lean Startup" introduces a clear and dynamic approach for businesses to test, analyze, and continually adapt their vision and goals rather than fail by sticking to an original business plan. Both inspirational and validating for readers, this business book demonstrates first why conventional business plans can cause start-ups to fail and then offers advice and wisdom that can be applied to nearly any new business.  

1. "Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel

Peter Thiel is a billionaire investor and entrepreneur, a co-founder of PayPal and Founders Fund. In "Zero to One," he aims to help readers find unique opportunities for progress in an already advanced business space, incorporating his optimistic view of future entrepreneurs' ideas.

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Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

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• A Guide to Write an Effective Business Plan Executive Summary
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• How Many Pages Should a Good business Plan Be
• Understand the Operations Plan Section in a Business Plan
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

Your Guide to the 10 Best Business Books of All Time

For some people, the process of learning ends with the school. But if you want to continue to grow and better yourself, having a consistent reading habit can help you keep your mind sharp and develop the skills you need to make your next move.

Let’s dive right in!

How Reading Fuels Success

Many wildly successful people tout the benefits of reading and claim that this one habit is crucial to getting them where they are today.

Take a look:

• Warren Buffett spends 80% of his time reading.
• Bill Gates reads about 50 books each year.
• Mark Zuckerberg reads a book every two weeks.
• Oprah Winfrey calls books her “path to personal freedom.”
• Mark Cuban reads for three hours a day.

So, why exactly do successful people from Wall Street to Silicon Valley dedicate so much time to reading?

Here are a few of the top reasons:

• Learning new skills
• Discovering how business people see the world
• Expanding your worldview and knowledge of different industries
• Finding inspiration when obstacles seem overwhelming

Reading helps you keep your mind sharp, explore new solutions to old problems, and learn firsthand from experts. In other words, reading allows you to continue learning long after you’ve completed school or formal training.

If you’re convinced, but you don’t know where to start, we’ve got you covered!

Let’s take a look at the best business books to get you started. Then, we’ll break this must-read list down into different categories to help you decide where to begin.

Top 10 Business Books

Here’s our ultimate list of the top 10 business books you should dig into:

• Rich Dad Poor Dad by Robert Kiyosaki
• Shoe Dog by Phil Knight
• The Hard Thing About Hard Things by Ben Horowitz
• Deep Work by Cal Newport
• How to Win Friends and Influence People by Dale Carnegie
• Start with Why by Simon Sinek
• Atomic Habits by James Clear
• Zero to One by Peter Thiel
• Good to Great by Jim Collins
• Think and Grow Rich by Napoleon Hill

Now, let’s break these down into categories so you’ll have an idea of where to start.

Best Business Books for Beginners

Here are two beginner-friendly books to add to your reading list. They’ll show you what a business mindset is all about and prove the value of working smarter.

1. Rich Dad Poor Dad by Robert Kiyosaki

Robert Kiyosaki’s Rich Dad Poor Dad has become the top personal finance book of all time. Kiyosaki shares the story of growing up with two fatherly influences — his own and his close friend’s “rich dad.”

Kiyosaki explains how each of these men shaped the way he thinks about money and investing. He pulls the curtain back on the expected financial misconceptions that keep people from reaching their income potential. He also shares his journey and shows the power of making your money work for you.

2. Shoe Dog by Phil Knight

Nike might be a global icon today, but it took a lot of hard work to get it there. In his book Shoe Dog , Nike co-founder Phil Knight talks about launching his startup after business school with $50 he borrowed from a friend.

Knight’s funny, personable, and unfiltered self shines through in his memoir and talks about how he came to choose the unconventional path of the entrepreneur’s life. Readers will get to know Knight like never before and walk away inspired by his journey and empowered with his hard-earned wisdom on entrepreneurship.

Best Business Books for Managers

Knowing how to do your job well is one thing, and learning how to manage a team of others is another.

Here are some of the best leadership books to learn how to create productive relationships at work and get your team through tough times and successes.

3. The Hard Thing About Hard Things by Ben Horowitz

Ben Horowitz is one of the most respected entrepreneurs in Silicon Valley. In The Hard Thing About Hard Things , Horowitz pulls back the curtain to reveal the truth about what it’s like to lead a successful business through challenging times.

Horowitz’s book contains essential advice for any business leader, wrapped up in his no-nonsense writing style with some trademark references from the life of a rap fanatic. It’s a must-read for beginners and veterans alike, and it’s especially well-suited to those transitioning to tough times with challenging obstacles.

4. Deep Work by Cal Newport

Professor Cal Newport teaches computer science at Georgetown University. He coined the term “deep work” and explains how modern business perks like open offices and distractions such as social media get in the way of high-quality work.

In his book Deep Work , Newport highlights the significant negative impact distractions have on working well. He wraps in several memorable stories that show the importance of crafting a better workspace in a distracted world and offers surprising advice, such as the value of boredom.

5. How to Win Friends and Influence People by Dale Carnegie

Dale Carnegie’s New York Times bestseller How to Win Friends and Influence People has sold over 30 million copies worldwide since first published in 1936. Despite being the oldest book on the list, it’s one of the most well-known business books ever written. Carnegie’s advice continues to stand the test of time.

As a manager, you need to sell your ideas and business changes to your team members. Carnegie teaches you a simple yet effective technique built on good habits for communicating with people and winning others over to your way of thinking without burning bridges.

Best Business Books for Starting and Scaling a Business

Starting and scaling a business is no small feat, and your journey along the way will certainly be exciting.

Here are the best business books for navigating funding , starting a business, and scaling to success.

6. Start with Why by Simon Sinek

One of the first problems entrepreneurs face is finding and sustaining that feeling of inspiration that moves others. Simon Sinek has been on a mission to find out what makes some organizations innovative and influential and find a way to help you feel more inspired at work.

In Start with Why , Sinek shows you how leaders ranging from Martin Luther King Jr. and Steve Jobs found success because they were rooted in their “why.” He builds a Golden Circle framework that enables you to use the same process to build a business that inspires others.

7. Atomic Habits by James Clear

Keeping the inspiration alive in the early days can be challenging, and there’s nothing like bad habits that can get in between you and success.

Author and entrepreneur James Clear believes that the problem isn’t you. Instead, it’s your system. In Atomic Habits: An Easy and Proven Way to Break Bad Habits and Build Good Ones , Clear gives you a proven system you can use every day to improve your decision-making, develop better habits, and overcome a lack of willpower.

By creating an environment for success, you don’t have to rely on mustering motivation every day. Clear breaks down complex ideas into simple and actionable recommendations, and he helps you master the small actions that build good habits and lead to significant results in the end.

8. Zero to One by Peter Thiel

If you’re looking for a practical and optimistic book to get your creative juices flowing, pick up Peter Thiel’s Zero to One. Peter Thiel is the co-founder of PayPal , and in his book, he outlines his thoughts and insights on how to build the future you want to see.

It’s a quick read, and you can get through the book in a day or two. However, it’s still full of inspirational stories from Thiel’s time at PayPal and other pioneering founders like Bill Gates. You can use his “Seven Questions Every Business Must Answer” to test and perfect your ideas and processes.

Best Business Books for Small Business Owners

Small business owners face unique challenges, but their goals are the same: build a thriving business , not just survive.

Here are the best books for small business owners ready to take their operation to the next level.

9. Good to Great by Jim Collins

Jim Collins began his journey to writing Good to Great with one question: “Why do some businesses last and others don’t?” He assembled a team to study elite companies that lasted longer than 15 years and built success.

In his book, Collins outlines the facets of greatness, including “Level 5 Leaders” and “A Culture of Discipline.” It’s well-researched and well-written and offers practical advice for creating a thriving business.

10. Think and Grow Rich by Napoleon Hill

Like How to Win Friends and Influence People , Think and Grow Rich has been around since the 1930s and offers insights that stand the test of time. It’s full of timeless wisdom and actionable advice to help you get what you want out of life.

Napoleon Hill demonstrates the power of your mindset and outlines methods to deal with personal obstacles such as self-doubt and laziness. Fans of the book recommend working Hill’s exercises while reading the book and revisiting it multiple times to get the most out of it.

If you want to take your career and your business to the next level, any of these bestsellers can help you get there. Books like the ones on our list can help you see into the minds of successful individuals from the business world and learn from their hard-earned wisdom.

This list is an excellent starting point for those of you wanting to sharpen your business skills. However, there are plenty of insightful business books beyond these that can help you dive deeper into any topics that interest you.

Now, we’d love to hear from you. What business books did you enjoy the most? What titles should we add to our list and why? Let us know in the comments section below.

Maddy Osman creates engaging content with SEO best practices for marketing thought leaders and agencies that have their hands full with clients and projects. Learn more about her process and experience on her website, The Blogsmith and read her latest articles on Twitter: @MaddyOsman .

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Great list (although also some fairly old examples).

One that you’re missing, which I’d clearly also recommend is “How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail – and How You Can Avoid It”

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How to Write a Business Plan Thirteenth Edition

There is a newer edition of this item:.

• figure out if your business idea will make money
• determine and forecast cash flow
• create profit and loss forecasts
• prepare marketing and personnel plans
• find potential sources of financing, and
• present your well-organized plan to lenders and other backers. The 13th edition is updated to reflect best practices for raising money (from SBA loans to equity crowdfunding).
• ISBN-10 1413323197
• ISBN-13 978-1413323191
• Edition Thirteenth
• Publisher NOLO
• Publication date November 30, 2016
• Language English
• Dimensions 7 x 0.75 x 9 inches
• Print length 344 pages
• See all details

Editorial Reviews

About the author, product details.

• Publisher ‏ : ‎ NOLO; Thirteenth edition (November 30, 2016)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 344 pages
• ISBN-10 ‏ : ‎ 1413323197
• ISBN-13 ‏ : ‎ 978-1413323191
• Item Weight ‏ : ‎ 1 pounds
• Dimensions ‏ : ‎ 7 x 0.75 x 9 inches
• #237 in Business Law (Books)
• #801 in Franchising Law (Books)
• #1,521 in Business Writing Skills (Books)

About the author

Mike p. mckeever.

Mike P. McKeever has a B.A. in Economics from Whittier College, a Master of Science in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Currently, Mike is an Economics Professor at City College of San Francisco. Previously, he had taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals.

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100 Best Business Strategy Books of All Time

We've researched and ranked the best business strategy books in the world, based on recommendations from world experts, sales data, and millions of reader ratings. Learn more

Good to Great

Why Some Companies Make the Leap... and Others Don't

Jim Collins | 5.00

Jeff Bezos "Collins briefed Amazon executives on his seminal management book before its publication. Companies must confront the brutal facts of their business, find out what they are uniquely good at, and master their fly wheel, in which each part of the business reinforces and accelerates the other parts," Stone writes. (Source)

Dave Ramsey [Dave Ramsey recommended this book on his website.] (Source)

Max Levchin [Max Levchin recommended this book as an answer to "What business books would you advise young entrepreneurs read?"] (Source)

See more recommendations for this book...

The Innovator's Dilemma

When New Technologies Cause Great Firms to Fail

Clayton M. Christensen | 4.93

Jeff Bezos Brad Stone's new book, The Everything Store, describes how Bezos developed this strategy after reading another book called The Innovator's Dilemma by Harvard professor Clayton Christensen. (Source)

Steve Jobs It's important that we make this transformation, because of what Clayton Christensen calls "the innovator's dilemma," where people who invent something are usually the last ones to see past it, and we certainly don't want to be left behind. (Source)

Zero to One

Notes on Startups, or How to Build the Future

Peter Thiel; Blake Masters | 4.91

Elon Musk Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.” - Elon Mus (Source)

Mark Zuckerberg This book delivers completely new and refreshing ideas on how to create value in the world. (Source)

Eric Weinstein If you really understand something that the rest of the world is confused about, and it’s an important truth, [this book] says here are all the ways you might want to make that work. (Source)

Blue Ocean Strategy

How To Create Uncontested Market Space And Make The Competition Irrelevant

W. Chan Kim | 4.89

Daymond John There are the normal ones that everybody loves. There would be "Rich Dad Poor Dad," "Who Moved My Cheese?;" I love all the Dale Carnegie books; "The One Minute Manager." I love newer ones like "Blue Ocean Strategy" and all the "Freaknomics" books. (Source)

Ryan Holiday I don’t remember who originally told me to read Blue Ocean Strategy but I’m glad they did because this simple recommendation would substantially shape the course of my life and my career. (Source)

Santiago Basulto It’s hard to pick a favorite business book, they all have a lot of insight spread among different publications. But if I’d need to choose one, it’d be The Blue Ocean Strategy. It completely changed my way of seeing business when I was just getting started. It’s filled with amazing stories and insights. (Source)

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries | 4.88

Sheryl Sandberg Provides a great inside look at how the tech industry approaches building products and businesses. (Source)

Ben Horowitz Great. (Source)

Dustin Moskovitz At Asana, we've been lucky to benefit from [the author]'s advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business. (Source)

The Art of War

Sun Tzu | 4.81

Reid Hoffman Reid read Carl von Clausewitz and Sun Tzu as a boy, which informed his strategic thinking. (Source)

Neil deGrasse Tyson Which books should be read by every single intelligent person on planet? [...] The Art of War (Sun Tsu) [to learn that the act of killing fellow humans can be raised to an art]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Evan Spiegel After meeting Mark Zuckerberg, [Evan Spiegel] immediately bought every [Snapchat] employee a copy of 'The Art Of War'. (Source)

The Tipping Point

How Little Things Can Make a Big Difference

Malcolm Gladwell | 4.72

Kevin Rose Bunch of really good information in here on how to make ideas go viral. This could be good to apply to any kind of products or ideas you may have. Definitely, check out The Tipping Point, which is one of my favorites. (Source)

Seth Godin Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start. (Source)

Andy Stern I think that when we talk about making change, it is much more about macro change, like in policy. This book reminds you that at times when you're building big movements, or trying to elect significant decision-makers in politics, sometimes it's the little things that make a difference. Ever since the book was written, we've become very used to the idea of things going viral unexpectedly and then... (Source)

Thinking, Fast and Slow

Kahneman | 4.71

Barack Obama A few months ago, Mr. Obama read “Thinking, Fast and Slow,” by Daniel Kahneman, about how people make decisions — quick, instinctive thinking versus slower, contemplative deliberation. For Mr. Obama, a deliberator in an instinctive business, this may be as instructive as any political science text. (Source)

Bill Gates [On Bill Gates's reading list in 2012.] (Source)

Marc Andreessen Captivating dive into human decision making, marred by inclusion of several/many? psychology studies that fail to replicate. Will stand as a cautionary tale? (Source)

Start with Why

How Great Leaders Inspire Everyone to Take Action

Simon Sinek | 4.66

Tony Robbins The basis of this book is so important to anyone looking to increase their influence, profits or impact. People won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. When you start with the why, everything else falls into place. This book is so impactful, I consider it required reading. (Source)

Richard Branson Today is World Book Day, a wonderful opportunity to address this #ChallengeRichard sent in by Mike Gonzalez of New Jersey: Make a list of your top 65 books to read in a lifetime. (Source)

Tony Hsieh Over the years he’s [] recommended well over 20 business books — including his own, the 2010 bestseller Delivering Happiness and you can always find what he’s currently reading atop his cluttered desk. Start with Why is amogst those titles. (Source)

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

Michael E. Gerber | 4.66

Timothy Ferriss After reading The E-Myth Revisited by Michael Gerber and The 80/20 Principle by Richard Koch, I decided that extreme questions were the forcing function I needed. (Source)

Brian Scudamore The book that’s had the biggest impact on me is The E-Myth by Michael Gerber (I even wrote about it in my own book). I read it front to back, then reread it right away. Gerber takes you through every step of a running a business from start to finish, and shows you what you need to make it successful. I read it when I was looking to take 1-800-GOT-JUNK? to the next level, and I had an epiphany:... (Source)

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How to Win Friends & Influence People

Dale Carnegie | 4.65

Dustin Moskovitz Seek to be understood. (Source)

Scott Adams [Scott Adams recommends this book on his "Persuasion Reading List."] (Source)

Daymond John I love all the Dale Carnegie books. (Source)

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr, Larry Page | 4.61

Reid Hoffman Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world. (Source)

Walter Isaacson In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size. (Source)

Bill Gates John explains how OKRs [Objectives and Key Results] work and shows how you can apply them in all sorts of situations. I’d recommend John’s book for anyone interested in becoming a better manager (and I’d say that even if I hadn’t been interviewed for a super-nice chapter about the Gates Foundation). (Source)

The 4-Hour Workweek

Escape 9-5, Live Anywhere, and Join the New Rich

Timothy Ferriss, Ray Porter | 4.61

Eric Weinstein [Eric Weinstein recommended this book on Twitter.] (Source)

Tim Draper With this kind of time management and focus on the important things in life, people should be able to get 15 times as much done in a normal work week. (Source)

Marvin Liao SUCH a hard question to answer because there are so MANY favorite books of mine. For Business, i'd say either 80/20 Principle (Koch) or 4 Hour Work Week (Ferriss) for the principles it teaches on how to optimize work & life. (Source)

Life and Work

Ray Dalio | 4.60

Mark Cuban The book I wish I had as a young entrepreneur. (Source)

Tony Robbins I found it to be truly extraordinary. Every page is full of so many principles of distinction and insights—and I love how Ray incorporates his history and his life in such an elegant way. (Source)

Bill Gates Ray Dalio has provided me with invaluable guidance and insights that are now available to you in Principles. (Source)

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

Ben Horowitz | 4.57

Larry Page Ben's book is a great read - with uncomfortable truths about entrepreneurship and how to lead to a company. It's also an inspiring story of a business rebirth through sheer willpower. (Source)

Mark Zuckerberg Ben's experience and expertise make him one of the most important leaders not just in Silicon Valley but also in the global knowledge economy. For anyone interested in building, growing or leading a great company, this book is an incredibly valuable resource - and a funny and insightful read. (Source)

Dustin Moskovitz [Dustin Moskovitz recommended this book during a Stanford lecture.] (Source)

A Process of Ongoing Improvement

Eliyahu M. Goldratt, Jeff Cox | 4.57

Jeff Bezos Encourages companies to identify the biggest constraints in their operations and then structure their organizations to get the most out of those constraints. (Source)

Kevin Systrom About basically manufacturing and supply chain management. It sounds really boring, but I promise you it’s really good. (Source)

Chris Goward Here are some of the books that have been very impactful for me, or taught me a new way of thinking: [...] The Goal. (Source)

Never Split the Difference

Chris Voss, Tahl Raz | 4.56

Dustin Moskovitz [Dustin Moskovitz recommended this book on Twitter.] (Source)

Daniel Pink Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want. (Source)

Adam Grant eval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_6',164,'0','1'])); This book blew my mind. It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home. (Source)

The Story of Success

Malcolm Gladwell | 4.55

Bill Gates [On Bill Gates's reading list in 2011.] (Source)

James Altucher Gladwell is not the first person to come up with the 10,000 hour rule. Nor is he the first person to document what it takes to become the best in the world at something. But his stories are so great as he explains these deep concepts. How did the Beatles become the best? Why are professional hockey players born in January, February and March? And so on. (Source)

Cat Williams-Treloar The books that I've talked the most about with friends and colleagues over the years are the Malcolm Gladwell series of novels. Glorious stories that mix science, behaviours and insight. You can't go wrong with the "The Tipping Point", "Outliers", "Blink" or "David & Goliath". (Source)

Secrets and Lies in a Silicon Valley Startup

John Carreyrou | 4.53

Bill Gates A bunch of my friends recommended this one to me. Carreyrou gives you the definitive insider’s look at the rise and fall of Theranos. The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly... (Source)

Brad Feld Every entrepreneur and VC should read this book. John Carreyrou has done something important here. Maybe this book will finally put a nail in the phrase “fake it till you make it”, but I doubt it. The amount of lying, disingenuousness, blatant and unjustified self-promotion, and downright deceit that exists in entrepreneurship right now is at a local maximum. This always happens when... (Source)

Andrew Chen Finished “bad blood” on the Theranos scandal. Wow. Just wow. It’s a must read for everyone in tech and startups. Just 1-click buy it :) Amazing how far charisma and social proof got them. Here’s the NYT review of the book https://t.co/PyMGxfoG2R (Source)

Getting to Yes

Negotiating Agreement Without Giving in

Roger Fisher, William L. Ury, Bruce Patton | 4.52

Charles T. Munger recommends this title in the book "Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger". (Source)

Drew Houston About principled negotiation, and I still think about and apply a lot of those concepts today. (Source)

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder and Yves Pigneu | 4.51

Kaci Lambe Kai This was a great book, because it opened up the idea of what a business model is supposed to be vs what it can be. It doesn't have to be a stuffy, boring document. (Source)

Alexandra Stroe [I'd recommend] The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model. (Source)

Ashley Hathaway I could probably name a dozen books here, but I’ll point out The Business Model Generation and Value Prop Design from Strategyzer. I steal from these constantly and are engrained in my work process. These books put into practice really taught me how to think. As soon as I saw that everything should have a foundation of empathy, what good user-testing looks like, how to test and iterate it changed... (Source)

How to Build Habit-Forming Products

Nir Eyal, Ryan Hoover | 4.51

Matt Mullenweg Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will. (Source)

Tee-Ming Chew Hooked: How to Build Habit-Forming Products by Nir Eyal. It changed the way I think about product and helps you to be hyper focused on what matters rather than what is cool for your users. (Source)

Irina Marinescu Already a classic about how to build successful products. Also, retention is a priority goal for any Product Manager, but you can't have retention if you are not setting a good engagement rate. It was a great starting point for me as part of my first startup and continues to help me today as acquired knowledge about user behavior. (Source)

Extreme Ownership

How U.S. Navy Seals Lead and Win

Jocko Willink, Leif Babin | 4.51

Casey Neistat My favorite Jocko book. (Source)

Timothy Ferriss Jocko is also the co-author of Extreme Ownership: How U.S. Navy SEALs Lead and Win — which I loved. (Source)

Roger Ailes This is the SEAL Leadership book we have been waiting for. Poignant, powerful, practical. A must read for every leader. (Source)

Good Strategy Bad Strategy

The Difference and Why It Matters

Richard Rumelt | 4.51

John Kay It’s very well written and I see I am quoted on the back cover saying, ‘This is the only book about business strategy which I didn’t want to put down.' (Source)

Stephen Kinsella Good Strategy/Bad Strategy, by Richard Rummelt. The kindle edition has thousands of highlights for the first 2 chapters, then almost none thereafter. I find that telling. This a great, non-bullshit book on a topic usually full of bullshit. https://t.co/2xyeoZ4e7R (Source)

Louis Grenier If you want to think about strategy, the proper strategy, how to understand what to do, what not to do, read: “Good Strategy, Bad Strategy”, “Good to Great” and “Blue Ocean Strategy”. (Source)

The Outsiders

Eight Unconventional CEOs and Their Radically Rational Blueprint for Success

William N. Thorndike | 4.50

Warren Buffett In his 2012 shareholder letter, Buffett praises The Outsiders as "an outstanding book about CEOs who excelled at capital allocation." Berkshire Hathaway plays a major role in the book. One chapter is on director Tom Murphy, who Buffett says is "overall the best business manager I've ever met." (Source)

Michael Dell Thorndike explores the importance of thoughtful capital allocation through the stories of eight successful CEOs. A good read for any business leader but especially those willing to chart their own course (Source)

Mason Hawkins The Outsiders is a must-read for leaders—and aspiring leaders—striving to become exceptional CEOs, and for investors interested in partnering with exceptional stewards of corporate capital. (Source)

The Black Swan

The Impact of the Highly Improbable

Nassim Nicholas Taleb | 4.50

Jeff Bezos [From the book "The Everything Store: and the Age of Amazon"] “The scholar argues that people are wired to see patterns in chaos while remaining blind to unpredictable events, with massive consequences. Experimentation and empiricism trumps the easy and obvious narrative,” Stone writes. (Source)

James Altucher And throw in “The Black Swan” and “Fooled by Randomness”. “Fragile” means if you hit something might break. “Resilient” means if you hit something, it will stay the same. On my podcast Nassim discusses “Antifragility” – building a system, even on that works for you on a personal level, where you if you harm your self in some way it becomes stronger. That podcast changed my life He discusses... (Source)

Who Moved My Cheese?

Spencer Johnson, Kenneth Blanchard | 4.48

Daymond John [Daymond John said this is one of his most-recommended books.] (Source)

Darren Chua When asked what books he'd recommend to young people interested in the same career path, mentioned Who Moved My Cheese. (Source)

Walter Isaacson | 4.47

Elon Musk Quite interesting. (Source)

Gary Vaynerchuk I've read 3 business books in my life. If you call [this book] a business book. (Source)

The Everything Store

Jeff Bezos and the Age of Amazon

Brad Stone | 4.47

Doug McMillon [I read and give this book because] you need to understand what you’re up against. (Source)

Santiago Basulto I love to read biographies and stories of companies. Hatching Twitter is a really good book, and if you’re into that sort of books, bios of Steve Jobs (by Isaacson) or Jeff Bezos are great too. (Source)

Tracy DiNunzio It's a great book and especially for people starting out. (Source)

Freakonomics

A Rogue Economist Explores the Hidden Side of Everything

Stephen J. Levitt, Steven D.; Dubner | 4.43

Malcolm Gladwell I don’t need to say much here. This book invented an entire genre. Economics was never supposed to be this entertaining. (Source)

Daymond John I love newer books like [this book]. (Source)

James Altucher [James Altucher recommended this book on the podcast "The Tim Ferriss Show".] (Source)

Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler | 4.43

Dan Ariely Nudge is a very important book. One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain. Here are the mistakes we make. Here are the ways marketers are trying to influence us. Here’s the way we might be able to fight back. If policymakers understood these principles, what could they do? The other important thing about the book is that it... (Source)

Eric Ries A pioneer in behavioral economics and just recently awarded the Nobel Prize in Economics, his classic book on how to make better decisions. (Source)

Ryan Holiday This might feel like a weird book to include, but I think it presents another side of strategy that is too often forgotten. It’s not always about bold actors and strategic thrusts. Sometimes strategy is about subtle influence. Sometimes it is framing and small tweaks that change behavior. We can have big aims, but get there with little moves. This book has excellent examples of that kind of... (Source)

The 48 Laws of Power

Robert Greene | 4.41

Charlamagne Tha God These are the books I recommend people to listen to on @applebooks. (Source)

Marvin Liao My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On the non-business side, a mix of History & classic fiction to understand people, philosophy to make... (Source)

Ryan Holiday There is no living writer (or person) who has been more influential to me than Robert Greene. I met him when I was 19 years old and he’s shaped me as a person, as a writer, as a thinker. You MUST read his books. His work on power and strategy are critical for anyone trying to accomplish anything. In life, power is force we are constantly bumping up against. People have power of over us, we seek... (Source)

The One Thing

The Surprisingly Simple Truth Behind Extraordinary Results

Gary Keller and Jay Papasa | 4.41

Gennady Batrakov Reading improved my self-discipline and consistency. It helped me to focus on the right things. This book, in particular, opened my eyes to how extraordinary results can be achieved – The ONE Thing by Gary Keller. (Source)

Erik Rostad For career books, I'll focus on more overarching themes. You can get books on particular skills you need for a given job, but these books will help having the right mindset for a career and how work should fit into the greater story of your life. For focus: The One Thing by Gary Keller. (Source)

Charles Poliquin [Charles Poliquin recommended this book in the book "Tools of Titans".] (Source)

Made to Stick

Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath | 4.40

Cristian-Dragos Baciu I highly recommend all the books written by the Heath brothers, especially Made to Stick: Why Some Ideas Survive And Others Die. This one's a must-read for marketers. The reason I enjoyed their work so much is because they offer real-life stories and insights that makes it so much easier for the reader to imprint that information in his mind (Source)

Tudor Mihailescu First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and... (Source)

Steve Lance Made to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness. (Source)

Made in America

Sam Walton, John Huey | 4.39

"Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease." (Detroit Free Press)

Jeff Bezos Expounds on the principles of discount retailing and discusses his core values of frugality and a bias for action—a willingness to try a lot of things and make many mistakes. Bezos included both in Amazon’s corporate values. (Source)

Rob "Crypto Bobby" Paone @tmac604 Read it earlier this summer, a great book 👍 and also hilarious to compare to current corporate excess ala WeWork (Source)

Thinking in Systems

Donella H. Meadows, Diana Wright | 4.37

Tobi Lütke [Tobi Lütke recommended this book on the podcast "The Knowledge Project".] (Source)

Kate Raworth It was a real revelation for me to discover such a different approach to thinking and analysing challenges. (Source)

Mira Kirshenbaum A nice overview of how initial conditions lead to patterns that determine what the relationship feels like to the people in it (Source)

How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Verne Harnish | 4.37

Patrick Lencioni Verne Harnish is more committed to helping companies grow than any other person on the planet. Really. He's also radically practical in his approach and that is reflected throughout this terrific book. (Source)

Graham Weston Fast-growing companies - not small ones or big ones - create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business. (Source)

Alexandra Stroe [I'd recommend] Scaling Up by Verne Harnish, The Hard Thing About Hard Things by Ben Horowitz and Measure what Matters by John Doerr for scaling and managing the business. (Source)

The Power of Habit

Why We Do What We Do in Life and Business

Charles Duhigg | 4.36

Naval Ravikant I also recently finished The Power of Habit, or close to finish as I get. That one was interesting, not because of its content necessarily, but because it’s good for me to always keep on top of mind how powerful my habits are. [...] I think learning how to break habits is a very important meta-skill that can serve you better in life than almost anything else. Although you can read tons of books... (Source)

Blake Irving You know, there's a book called The Power of Habit by Charles Duhigg. Simple read book about just how to build positive habits that can be I think I what I'd call you know whether in your personal life or whether in your business life to help you build you know, have a loop that can build your success and that's one I mean there are so many great books out there. (Source)

Santiago Basulto Another book with great impact was “The power of habit”. But to be honest, I read only a couple of pages. It’s a good book, with many interesting stories. But to be honest, the idea it tries to communicate is simple and after a couple of pages you’ve pretty much understood all of it. Happens the same thing with those types of books (Getting things done, crossing the chasm, etc.) (Source)

Jason Fried, David Heinemeier Hansson | 4.36

Jeff Bezos Unperturbed by conventional wisdom, [the authors] start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive. (Source)

Mark Cuban If given a choice between investing in someone who has read Rework or has an MBA, I'm investing in Rework every time. This is a must read for every entrepreneur. (Source)

Tony Hsieh The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great. (Source)

Understanding Michael Porter

The Essential Guide to Competition and Strategy

Joan Magretta | 4.35

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A Moore | 4.34

Drew Houston It’s [about] how do technology products make their way from early adopters t the mainstream. (Source)

Ron Conway Bestselling guide that created a new game plan for marketing in high-tech industries. (Source)

Seth Godin This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle. (Source)

Built to Last

Successful Habits of Visionary Companies

Jim Collins, Jerry I. Porras | 4.34

Jeff Bezos recommends this book because it shows how to create a long lasting company. (Source)

Tim O'Reilly Built to Last, by James Collins and Jerry Porras. The idea here is that great companies aren't afraid to have strong values. In fact, their cult-like values are what make them stand out from the norm. (Source)

Alden Mills Built to Last focused my daydreaming mind into what it takes to build truly great companies. (Source)

HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)

Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée A. Mauborgne | 4.34

High Output Management

Andrew S. Grove | 4.34

Mark Zuckerberg [Andy’s] book played a big role in shaping my management style. (Source)

Ben Horowitz Andy Grove, who built himself from nothing to run Intel, stopped what he was doing to teach us his magic. And not through some ghostwriter either — Andy wrote this book himself. What an incredible gift. (Source)

Drew Houston The best book on management ever written. (Source)

David and Goliath

Underdogs, Misfits, and the Art of Battling Giants

Malcolm Gladwell | 4.31

Catalina Penciu Business-wise, my goal for this year is to improve my collection and my mindset, but my favorite so far has been David and Goliath by Malcolm Gladwell. (Source)

Robert Katai Buy Malcolm Gladwell’s book “David and Goliath” and read the interesting stories about how the Davids of that moments have defeated the Goliaths. (Source)

Angela Duckworth | 4.31

Benjamin Spall [Question: What five books would you recommend to youngsters interested in your professional path?] [...] Grit by Angela Duckworth (Source)

Bogdan Lucaciu Grit: The Power of Passion and Perseverance - it was frustrating to read: “Where was this book 20 years ago!?” (Source)

Stephen Lew When asked what books he would recommend to youngsters interested in his professional path, Stephen mentioned Grit. (Source)

Rules for Focused Success in a Distracted World

Cal Newport | 4.30

Marvin Liao The Joy of Not Working (Zelinkski), Flash Foresight (Burrus), The Art of Worldly Wisdom (Gracian), Sapiens (Yuval), The End of Jobs (Pearson), Deep Work (Newport), Sovereign Individual (Davidson), The Fourth Economy (Davison) & The Monk & the Riddle (Komisar). Every single one of these books completely changed how I looked at everything in the world & literally pushed my life in a new direction.... (Source)

Daniel Pink As automation and outsourcing reshape the workplace, what new skill do we need? The ability to do deep work. Cal Newport's exciting new book is an introduction and guide to the kind of intense concentration in a distraction-free environment that results in fast, powerful learning and performance. Think of it as calisthenics for your mind-and start your exercise program today. (Source)

Seth Godin Cal Newport is a clear voice in a sea of noise, bringing science and passion in equal measure. (Source)

How Non-Conformists Move the World

Adam Grant, Fred Sanders, Sheryl Sandberg | 4.30

Tony Hsieh It's always interesting just to learn different perspectives, but to be careful of not trying to just say, 'Oh this book is the Bible, and we should copy that,' [...] Instead, I want us t0 take the parts that make sense for Zappos and try to incorporate them." (Source)

Arianna Huffington A fascinating, eye-opening read that will help you not just recognize your own unique gifts, but find the strength to challenge conventional wisdom to bring them to life. (Source)

Essentialism

The Disciplined Pursuit of Less

Greg McKeown | 4.30

Casey Neistat This is a great book. I've read it, I've bought it for a friend. (Source)

Noah Kagan [Noah Kagan recommended this book in the book "Tools of Titans".] (Source)

Gilles Bernhard Essentialism is a mindset. It is a combination of discipline, long term thinking, identifying goals and the pursuit of less. This is a book I will definitely read again and again, until mastered, because it resonated very much with me. It is also an easy to read book. (Source)

Playing to Win

How Strategy Really Works

A.G. Lafley, Roger L. Martin | 4.30

Meg Whitman The entire company has organized around "Playing to Win" which is a book written by A.G. Lafley and a colleague of his. Listen, there are many ways to deploy strategy in companies. This is one I found to be particularly helpful because organizations have a lot of trouble making decisions, particularly at our scale. So this notion of where to play, what countries, what market segments, what... (Source)

Technological Revolutions and Financial Capital

The Dynamics of Bubbles and Golden Ages

Carlota Perez | 4.30

Meltem Demirors @amazon 3/ if we look at bitcoin investing, it follows the cyclical trend outlined by the brilliant @CarlotaPrzPerez in her book "technological revolutions and financial bubbles" bitcoin is a secular investment (if you zoom out, up and to the right) that operates in cycles https://t.co/5e0XRUgzae (Source)

Andrew Curry Carlota Perez comes out of a whole set of arguments which basically go back to Kondratiev. Kondratiev was the Soviet economist who said there seem to be long-wave downturns and upturns in cycles of around fifty years. He got shot by Stalin for his trouble. He first wrote the paper in 1924. There follows seventy years of argument whether it’s true – the price evidence seem to think it’s true: long... (Source)

Competitive Strategy

Techniques for Analyzing Industries and Competitors

Michael E. Porter | 4.29

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Denise Morris Kipnis Question: What five books would you recommend to young people interested in your career path & why? Answer: In addition to Built to Change, Process Consultation, and Flawless Consulting, I would add: The Wisdom of Teams by Katzenbach & Smith Diagnosing and Changing Organizational Culture by Cameron & Quinn Designing Organizations by Galbraith Understanding Research Methods by Patten Competitive... (Source)

The Culture Code

The Secrets of Highly Successful Groups

Daniel Coyle | 4.25

Charles Duhigg If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code.

Rick Ross @Laura_L_Johnson @DanielCoyle Fantastic book. An essential read for everyone with an interest in #leadership (Source)

Blitzscaling

The Lightning-Fast Path to Building Massively Valuable Companies

Reid Hoffman, Chris Yeh, Bill Gates | 4.24

Eric Schmidt The secret of Silicon Valley is that it keeps updating the playbook. Each new success - from Google to Facebook to Airbnb and Uber - develops new techniques for world-transforming products. Blitzscaling paints the picture, with key case studies, of what it really takes to build a market-leading company. If you want to learn how to manage growth amid the controlled chaos that has become the new... (Source)

Sheryl Sandberg Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business. (Source)

Bill Gates The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book. (Source)

Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Ed Catmull, Amy Wallace | 4.23

Mark Zuckerberg This book is written by the founder of Pixar and is about his experience building a culture that fosters creativity. His theory is that people are fundamentally creative, but many forces stand in the way of people being able to do their best work. I love reading first-hand accounts about how people build great companies like Pixar and nurture innovation and creativity. This should be inspiring to... (Source)

Timothy Ferriss No matter your circumstances, storytelling and creativity are two 'meta-skills' that can take your business and life to the next level. Ed is a master. (Source)

Ezra Klein An amazing, amazing book. (Source)

The 4 Disciplines of Execution

Achieving Your Wildly Important Goals

Chris McChesney, Sean Covey, Jim Huling | 4.21

The Five Dysfunctions of a Team

A Leadership Fable

Patrick Lencioni | 4.20

Jennifer Rock In Patrick Lencioni's book The Five Dysfunctions of a Team, the executive asks her senior leaders "Who is your first team?" And they each answer incorrectly that it's the team that reports to him or her. The point is that you need to shift your perspective to understanding your senior leadership peers are your first team. We read that book as a leadership team in a corporation where I worked --... (Source)

Joel Gascoigne A leadership fable about a failing Silicion Valley tech company who brings in a new CEO. Kathryn attempts to unite a highly dysfunctional team and through his narrative Lencioni explains the five key ways that teams struggle, and how to overcome the hurdles. I read this book at a key point in time where we were just discovering that we needed to put our values into words and shape the culture of... (Source)

Mikhail Dubov One of the five books recommends to young people interested in his career path. (Source)

SPIN Selling

Situation Problem Implication Need-payoff

Neil Rackham, Bob Kalomeer | 4.19

Mark Roberge The other book on selling is an oldie but goldie, never goes away: SPIN Selling, by Neil Rackham. It's the one when a founder is trying to learn how to sell, belly to belly, I tell them to check out Spin Selling. (Source)

Santiago Basulto If you want to make the transition into business, sales is a must. Most sales books are bloated and spand many thousands of pages without much insight, but there are a few that are different and you MUST read: Little Red Book of Selling: 12.5 Principles of Sales Greatness SPIN Selling (Source)

Tudor Teodorescu I can say that my area, or my background involves a lot of practical work, traveling, learning and performing a big variety of sports, meeting new people and making contacts. But taking into account that being a young entrepreneur I wish I had known a lot of things before starting everything. Therefore, what I would suggest people to do is invest a lot in themselves professionally and personally,... (Source)

The Innovator's Solution

Creating and Sustaining Successful Growth

Clayton M. Christensen, Michael E. Raynor | 4.18

Ashley Hathaway When it comes to work books I definitely like to ask my leaders what their favorite books are. There are lots of repeats (Crossing the Chasm, Innovator's Dilemma & Solution, Lean Startup, etc), but every now and then someone will have a really unique one that I’ll read. I always read those right away. I’ve also taken book recommendations & then not read the book for like a year. I’ll go back and... (Source)

First, Break All the Rules

What the World's Greatest Managers Do Differently

Marcus Buckingham | 4.18

Jared Spool The first framework is from Gallup and was written up in their great book: First, Break All The Rules. https://t.co/w54in9zCyH It’s the Q12 employee engagement measures. Each question makes it simple for a manager to identify where they need to improve. https://t.co/A9L8Yx2NHp (Source)

Jessica Pryce-Jones I’m a sucker for books and I always buy management books when I get on planes. There I am at Heathrow Airport going on a business trip, and I think, ‘I’ve got to read this stuff!’ And normally I pick a book up, read the first few pages, then find I can’t face it and end up leaving it in a hotel room. But this book, I picked it up, started to read it and I thought, ‘Hallelujah! Here is a book that... (Source)

Get a Grip on Your Business

Gino Wickman | 4.17

Antifragile

Things That Gain from Disorder

Nassim Nicholas Taleb | 4.17

James Altucher You ask about success. To be successful you have to avoid being “fragile” – the idea that if something hurts you, you let collapse completely. You also have to avoid simply being resilient. Bouncing back is not enough. Antifragile is when something tries to hurt you and you come back stronger. That is real life business. That is real life success. Nassim focuses on the economy. But when I read... (Source)

Marvin Liao eval(ez_write_tag([[250,250],'theceolibrary_com-leader-2','ezslot_7',164,'0','1'])); My list would be (besides the ones I mentioned in answer to the previous question) both business & Fiction/Sci-Fi and ones I personally found helpful to myself. The business books explain just exactly how business, work & investing are in reality & how to think properly & differentiate yourself. On... (Source)

Vlad Tenev The general concept is applicable to many fields beyond biology, for instance finance, economics and monetary policy. (Source)

The First 90 Days

Critical Success Strategies for New Leaders at All Levels

Michael D. Watkins | 4.16

Delivering Happiness

A Path to Profits, Passion, and Purpose

Tony Hsieh | 4.16

Chip Conley [The author] is a wise guy. Sincerely. He’s one of the wisest and most thoughtful business leaders of the modern age. (Source)

Adam Johnston Inspiring case study into building brand and customer service. (Source)

Julie Rice [At SoulCycle] we’re all big fans of [this book]. (Source)

The Art of Strategy

A Game Theorist's Guide to Success in Business and Life

Avinash K. Dixit, Barry J. Nalebuff | 4.15

Kimberly Gloria Choi I am curious of how strategy can apply on all kinds of industries. By reading this book, I want to find out things I might not have known before, or maybe I have been played by this strategy mind game (As a customer, consumer). And I want to see if this book could drastically change my logical thinking in my daily life. (Source)

Why Now Is the Time to Cash In on Your Passion

Gary Vaynerchuk | 4.15

Tony Hsieh Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book! (Source)

Ryan Hoover I love how he cuts to the point - no BS. (Source)

Garrett Moon Gary Vaynerchuk’s original book Crush it was definitely a difference maker. It was before I had taken the leap as an entrepreneur and just hit all the right chords at the time. (Source)

The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Robert Iger | 4.14

Brian Chesky Bob's book is great and he's an excellent CEO. (Source)

Brené Brown I expected a book written by the person who has led Disney for decades to be defined by both gripping storytelling and deep leadership wisdom. [The author] delivers, and then some! [This book] is leadership gold—you won’t forget the stories or the lessons. (Source)

Karlie Kloss [Karlie Kloss] says [this book] really inspired her to become a better boss. (Source)

The Foundations of Business Strategy

Hamilton Helmer | 4.14

The Effective Executive

The Definitive Guide to Getting the Right Things Done

Peter F. Drucker, Zachary First, Jim Collins | 4.14

Drew Houston I think one of the most valuable concepts from [this book] is measuring your time. (Source)

Timothy Ferriss I think it's much more valuable than 99% of the so-called time management books out there. (Source)

Matt Mullenweg We're both big fans of Peter Drucker and his book The Effective Executive, as well as Alain de Botton's How Proust Can Change your Life. (Source)

Competitive Advantage

Creating and Sustaining Superior Performance

Michael E. Porter | 4.13

The Prince [with Biographical Introduction]

Nicollo Machiavelli, Tim Parks | 4.13

Eric Ripert A fascinating study and still wholly relevant. (Source)

Neil deGrasse Tyson Which books should be read by every single intelligent person on planet? [...] The Prince (Machiavelli) [to learn that people not in power will do all they can to acquire it, and people in power will do all they can to keep it]. If you read all of the above works you will glean profound insight into most of what has driven the history of the western world. (Source)

Ryan Holiday Of course, this is a must read. Machiavelli is one of those figures and writers who is tragically overrated and underrated at the same time. Unfortunately that means that many people who read him miss the point and other people avoid him and miss out altogether. Take Machiavelli slow, and really read him. Also understand the man behind the book–not just as a masterful writer but a man who... (Source)

Competition Demystified

A Radically Simplified Approach to Business Strategy

Bruce Greenwald, Judd Kahn | 4.13

Business Adventures

Twelve Classic Tales from the World of Wall Street

John Brooks | 4.13

Warren Buffett In 1991, Bill Gates asked Buffett for his favorite book. In reply, Buffett sent the Microsoft founder his personal copy of Business Adventures, a collection of New Yorker stories by John Brooks. (Source)

Bill Gates Brooks’s work is a great reminder that the rules for running a strong business and creating value haven’t changed. For one thing, there’s an essential human factor in every business endeavor. It doesn’t matter if you have a perfect product, production plan, and marketing pitch; you’ll still need the right people to lead and implement those plans. (Source)

Michael Dell In this 1960s classic, Brooks, a longtime New Yorker contributor, tells the stories of 12 notable companies and how they navigated the trials and tribulations of corporate life in America back in the day. (Source)

The Book of Five Rings

Miyamoto Musashi | 4.12

Ryan Holiday Widely held as a classic, this book is much more than a manifesto and manual on swordsmanship and martial arts. It’s about the mindset, the discipline, and the perception necessary to win in life or death situations. As a swordsman, Musashi fought mostly by himself, for himself. His wisdom, therefore, is mostly internal. He tells you how to out-think and out-move your enemies. He tells you how to... (Source)

Zach Even Esh Love this book & should have re-read long ago. . It only takes a page or 2 to change your life IF YOU FOLLOW THROUGH. . #musashi #samurai #undergroundstrengthgym #undergroundstrengthcoach #undergroundstrengthbook… https://t.co/zL8zxUwCJG (Source)

Stephane Grand I do not believe there are business and non-business books. Business is life, you do business like the man or woman you excavate from the person you are told you are. Hence, the most potent business books are not about business, in my opinion. What makes a great business book is that it is a book that helps you find a better version of yourself. Therefore, I would say that my favorite business... (Source)

The 10x Rule

The Only Difference Between Success and Failure

Grant Cardone | 4.11

Mark Struczewski I love what Grant Cardone writes in The 10X Rule, "wouldn't coming up short on a 10X target accomplish more than coming up short on one-tenth of that goal?" In other words, he says it's better to fall short of a one million dollar goal than a $100,000 goal. (Source)

Haris Siddique I would say because it influenced me and created an imperial impact on my career path. An amazing book to read as it teaches you How to reprogram your mind in minutes to eliminate fears and phobia. Being a sales and marketing professional. I adopted many great changes in me and used some of the best techniques which are explained very well in this book by Grant Cardone. I would definitely... (Source)

How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp, John Zeratsky, Braden Kowitz | 4.11

Eric Ries A fantastic, proven formula for moving from idea to prototyping to decision making within five days, based on a process he developed while working at Google and later GV. (Source)

Cat Williams-Treloar Jake Knapp, John Zeratsky & Braden Kowitz "Sprint" - the go-to guide on how to sprint. You may not follow everything to the tee, but it's simple, clean and full of great examples of how to move fast with structure. (Source)

Javed Khatri This book details the "sprint" process used at Google Ventures. We follow a similar process at Kustard to validate business ideas and to solve problems without wasting much time, money and energy. If you want to quickly validate an idea, this is a proven model and a must read. (Source)

How Google Works

Eric Schmidt, Jonathan Rosenberg | 4.10

Gita Wirjawan Another great book by @ericschmidt and @jjrosenberg on how Google hire, manage and help their smart creatives thrive. https://t.co/qqenAmE5qQ (Source)

Russell Poldrack "How Google Works" is a great book, with useful ideas for anyone who manages people and projects and wants to innovate https://t.co/bCPAEdmvfn #SummerReading (Source)

Cynthia Johnson What happens is that we look at things Google, or Facebook, and we see these big corporate enterprises. We don’t see the fact that there are people inside running them, and there have been hurdles. (Source)

The Four Steps to the Epiphany

Successful Strategies for Products That Win

Steve Blank | 4.09

Ryan Hoover Too much (good) info but thankfully there's a summary in the Appendix. (Source)

Matthieu David-Experton Question: What books would you recommend to young people interested in your career path? Answer: I would recommend the following ones: The Hard Thing About Hard Things Who? How to recruit A players Les Cles du futur by Jean Staune (in French) All the books written by Peter Drucker (The Essentials of Drucker) The 4 steps to the Epiphany by Steve Blank Freakonomics The books by Jack Welsh... (Source)

Craig Pearce If you are reading to learn skills that can be implemented in your startup, I’d recommend The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful by Eric Reis and actually avoid its predecessor The Four Steps to the Epiphany: Successful Strategies for Products That Win by Steve Blank until later in your career. (Source)

Great by Choice

Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Jim Collins, Morten T. Hansen | 4.09

Mark Moses [ listing the books that had the biggest impact on him] (Source)

Joseph Liu I love this book because it provides some practical case studies about the behaviors that allow certain individuals, teams, and companies to excel that you can then apply to your own personal life and career. (Source)

Value Proposition Design

How to Create Products and Services Customers Want

Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos | 4.08

Chandini Jain [One of the five books Chandini would you recommend to young people interested in her career path.] (Source)

Leaders Eat Last

Simon Sinek | 4.08

Intern John My parents got me this book, love it, and suggest you read! #leadership #leader https://t.co/AI4Yr5Szqi (Source)

AnneMarie Schindler I picked up Leaders Eat Last when I was going through a lot of transition at work. Our organization had experienced a significant scandal; the leadership team which I really respected was turning over; my direct boss and mentor was leaving; And I was still charged with managing one of the bigger teams in the organization. I would read this quote over and over again to guide my everyday,"the true... (Source)

Purple Cow, New Edition

Transform Your Business by Being Remarkable--Includes new bonus chapter

Seth Godin | 4.08

Joe Gebbia Make something that’s distinct enough that people want to talk about it. (Source)

Noah Kagan A few months ago, I was drinking a Noah’s Mill whiskey (cute) with my good buddy Brian Balfour and talking about life... During the conversation, we got on the topic of books that changed our lives. I want to share them with you. I judge a book's success if a year later I'm still using at least 1 thing from the book. (Source)

How to Create Tech Products Customers Love

Marty Cagan | 4.07

Why Things Catch On

Jonah Berger | 4.07

Ee Ling Lim eval(ez_write_tag([[250,250],'theceolibrary_com-large-mobile-banner-2','ezslot_5',164,'0','1'])); Contagious by Jonah Berger is another interesting one for those trying to figure out how to market their business. In Contagious, Jonah identifies what makes some things go viral, and narrowed it down to 6 principles STEPPS: Social currency (content that makes people look good when they... (Source)

Vincenzo Ruggiero Question: What books would you recommend to young people interested in your career path? Answer: Rework, Getting real and Remote - The combo from Fried and DHH. Girlboss by Sophia Amoruso From Impossible To Inevitable by Aaron Ross & Jason Lemkin How To Win Friends and Influence People by Dale Carnegie Predictable Revenue by Aaron Ross Content Machine by Dan Norris Elon Musk: Tesla, SpaceX, and... (Source)

Gilles Bernhard If you are building a business or a brand and want to know how to make it go “viral”, if you want your idea to be talked about, or if you simply want to know some of the science behind it, this book is a must have. It gave me a lot of ideas for my business, and I didn’t even scratch the surface of what can be done thanks to it! The next time I read it, I will write down everything that comes to... (Source)

Fooled by Randomness

The Hidden Role of Chance in Life and in the Markets

Nassim Nicholas Taleb | 4.07

Howard Marks Really about how much randomness there is in our world. (Source)

Anant Jain The five-book series, "Incerto", by Nassim Nicholas Taleb has had a profound impact on how I think about the world. There’s some overlap across the books — but you'll likely find the repetition helpful in retaining the content better. (Source)

The Personal MBA

Master the Art of Business

Josh Kaufman | 4.06

Brian Burkhart It’s jam-packed with little digestible bites of wisdom—from finance to marketing to organizational development. It’s the guru bible of business. (Source)

Ola Olusoga For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to... (Source)

Competing Against Luck

Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan | 4.06

Chris Oliver As for my favorite business book, I'd probably say Competing Against Luck. It talks about the "Jobs to be Done" mindset when you're thinking about why your customers buy your product. I found that it puts you in the right mindset to understand the perspective of your customers so you can serve them better. It's surprisingly hard to understand the reasons why people buy things and this book helps... (Source)

SuperFreakonomics

Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance

Steven D. Levitt, Stephen J Dubner | 4.05

Bill Gates I recommend this book to anyone who reads nonfiction. It is very well written and full of great insights. (Source)

Fabrice Grinda I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One. That said here are books I would recommend. (Source)

Keith Slotter These two gentlemen wrote the first book several years ago and SuperFreakonomics just came out. The books are very interesting on crime theory. Their theories are controversial. For example, they link a decrease in crime to the legalisation of abortion. In a nutshell they say that abortion stopped a whole new generation of criminals from being born. And that is because they say abortion is most... (Source)

The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Noam Wasserman | 4.04

Cody McLain Will assume career path is running a startup, getting clients and managing a team of employees or collaborating with founders. These are some of the best books to cover these areas. It’s hard running a startup, let alone being the person who has to make the highest decisions in the organization. These books help provide the framework in how to run a successful organization but also share some of... (Source)

Thomas Hellmann It looks at the human or personal aspect of entrepreneurship. (Source)

Superforecasting

The Art and Science of Prediction

Philip E. Tetlock, Dan Gardner | 4.04

Sheil Kapadia Read the book Superforecasting, had a great conversation with @bcmassey and came up with seven ideas for how NFL teams can try to find small edges during the draft process. Would love to hear feedback on this one. https://t.co/PdN1fKCagl (Source)

Julia Galef [Has] some good advice on how to improve your ability to make accurate predictions. (Source)

Barbarians at the Gate

The Fall of RJR Nabisco

Bryan Burrough, John Helyar | 4.04

Scott Kupor @JPHampstead @TimParksauthor Barbarians is a great book. Hope you enjoy mine! (Source)

Bogdan Iordache There are quite a few good business books on technology, and I'll list below some I find to be a good starting point. Personally, I like biographies a lot and I mostly read biographies of dead people, because those are the most honest ones. So because the computer age is still very young, there won't be a lot of biographies in my list. (Source)

Bill Liao The human world occurs in language so best get good at it! (Source)

Trillion Dollar Coach

The Leadership Playbook of Silicon Valley's Bill Campbell

Eric Schmidt, Jonathan Rosenberg, Alan Eagle | 4.03

Sheryl Sandberg Bill shared his wisdom generously, expecting nothing back but the joy he got from teaching others. I was privileged to have him as my coach for several years. Many times since then, when asked for advice by others, I think of Bill and try to live up to the example he set. (Source)

Tim Cook Bill's passion for innovation and teamwork was a gift to Apple and the world. Trillion Dollar Coach has captured his tireless spirit so future generations can learn from one of our industry's greatest leaders. (Source)

Sundar Pichai Whenever I saw Bill, he gave me great perspective about what really matters. At the end of the day, it's the people in your life. Bill had such strong principles around community and how to bring people together. We used those principles - detailed in Trillion Dollar Coach - to form the foundation of Google's leadership training, so all of our leaders can continue to learn from Bill. (Source)

Only the Paranoid Survive

Andrew S. Grove | 4.03

Charles T. Munger In my whole life, I have known no wise people (over a broad subject matter area) who didn't read all the time -- none, zero. You'd be amazed at how much Warren reads -- and at how much I read. My children laugh at me. They think I'm a book with a couple of legs sticking out. (Source)

Steve Jobs This book is about one super-important concept. You must learn about Strategic Inflection Points, because sooner or later you are going to live through one. (Source)

Ben Horowitz Andy Grove's Only the Paranoid Survive is a great book on strategy. (Source)

How Any Startup Can Achieve Explosive Customer Growth

Gabriel Weinberg, Justin Mares | 4.02

Pat Walls I love this book because of the problems it solved at the time that I read it. I think my favorite business book changes over time, and this book is very new and "with the times". (Source)

Cory Zue The business book I find myself recommending the most often is Traction, which is an excellent practical and high-level take on strategies for getting traction for your products. I found it particularly helpful because it prevents a framework and strategies you can actually execute and follow yourself instead of just pontificating about ideas. (Source)

Kevan Lee The bullseye framework for finding the best traction channels: Get it here. (Source)

The 33 Strategies of War

Robert Greene | 4.02

Anything You Want

40 Lessons for a New Kind of Entrepreneur

Derek Sivers | 4.02

Timothy Ferriss A true manifesto, a guidebook with clear signposts, and a fun ride you'll return to again and again. (Source)

Kevan Lee Business is not about money. It’s about making dreams come true for others and for yourself. (Source)

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki, Lindsey Filby | 4.02

Deepak Hariharan Art of the Start by Guy Kawasaki was my bible when I started up. If you plan to become an entrepreneur – this is an absolute must-read. (Source)

The Lords of Strategy

The Secret Intellectual History of the New Corporate World

Walter Kiechel | 4.01

The Fifth Discipline

The Art & Practice of the Learning Organization

Peter M. Senge | 4.00

Josh Brewer After working at many startups and now running my own company, the one difference I have observed between good and great companies (and products) is how oriented the org is toward learning, The more people in an organization learn, the more value they create for the whole company. (Source)

Jana Eggers My entrepreneurial and leadership inspiration came from a long line of amazing women in my family that always acted independently and gave me the fire and confidence to chose my path, and some fantastic and inspiring men who always expected me to do more. What I love about 5th Discipline is that it focuses on learning, specifically teaching and inspiring your organization to be a learning org. It... (Source)

Where Good Ideas Come from

The Natural History of Innovation

Steven Johnson | 4.00

Bill Gates Quite good at giving examples of how you create environments that can encourage good ideas. (Source)

Tony Hsieh Author Steven Johnson argues in his 2010 book that innovation comes from the collision of ideas. This can happen when an individual working in isolation builds off years of existing knowledge to fuel his insights, or it can happen much more quickly when several creative types bounce ideas off each other in a community like Silicon Valley. This theory is one of the reasons why Hsieh decided to... (Source)

James Altucher Also add to this: “How We Got to Now” by Steven Johnson. Basically: don’t believe the myth of the lonely genius. Ideas come from a confluence of history, “the adjacent possible” specific geographic locations, etc. The connections Johnson makes are brilliant. For instance, The Gutenberg Press (which, in itself, was invented because of improvements in sewing looms), made everyone realize they had... (Source)

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Best Business Books

The Hard Thing About Hard Things

By ben horowitz.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies.

A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Our favourite quote from The Hard Thing About Hard Things

Every time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.” The hard thing isn’t setting a big, hairy, audacious goal. The hard thing is laying people off when you miss the big goal. The hard thing isn’t hiring great people. The hard thing is when those “great people” develop a sense of entitlement and start demanding unreasonable things. The hard thing isn’t setting up an organizational chart. The hard thing is getting people to communicate within the organization that you just designed. The hard thing isn’t dreaming big. The hard thing is waking up in the middle of the night in a cold sweat when the dream turns into a nightmare.

Start with Why

By simon sinek.

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Our favourite quote from Start with Why

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

by Robert B. Cialdini, PhD

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts.

Our favourite quote from Influence

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Zero to One

By peter thiel.

#1 NEW YORK TIMES BESTSELLER

If you want to build a better future, you must believe in secrets.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique.

Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

Our favourite quote from Zero to One

The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.

Good to Great

By jim collins.

To find the keys to greatness, Collins's 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. The findings will surprise many readers and, quite frankly, upset others.

Our favourite quote from Good to Great

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. We don't have great schools, principally because we have good schools. We don't have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life.

by Cal Newport

One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.

In DEEP WORK, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.

A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories -- from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air -- and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. DEEP WORK is an indispensable guide to anyone seeking focused success in a distracted world.

Our favourite quote from Deep Work

If you don’t produce, you won’t thrive—no matter how skilled or talented you are.

The E-Myth Revisited

By michael e. gerber.

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

Our favourite quote from The E-Myth Revisited

Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren't so because of what they know but because of their insatiable need to know more.

by Phil Knight

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Our favourite quote from Shoe Dog

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.

Think and Grow Rich

By napoleon hill.

Think and Grow Rich - Over 80 Million Copies Sold.

This edition of Napoleon Hill's Classic Think and Grow Rich is a reproduction of Napoleon Hill's personal copy of the first edition, the ONLY original version recommended by The Napoleon Hill Foundation, originally printed in March of 1937.

The most famous of all teachers of success spent a fortune and the better part of a lifetime of effort to produce the Law of Success philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.

In Think and Grow Rich, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. This book will teach you the secrets that could bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success.

Money and material things are essential for freedom of body and mind, but there are some who will feel that the greatest of all riches can be evaluated only in terms of lasting friendships, loving family relationships, understanding between business associates, and introspective harmony which brings one true peace of mind! All who read, understand, and apply this philosophy will be better prepared to attract and enjoy these spiritual values.

BE PREPARED! When you expose yourself to the influence of this philosophy, you may experience a CHANGED LIFE which can help you negotiate your way through life with harmony and understanding and prepare you for the accumulation of abundant material riches.

Our favourite quote from Think and Grow Rich

The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat.

The Innovator's Dilemma

By clayton m. christensen.

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors. A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.

Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

Our favourite quote from The Innovator's Dilemma

Disruptive technology should be framed as a marketing challenge, not a technological one.

Built to Last

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Our favourite quote from Built to Last

The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.

Never Split the Difference

By chris voss.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues to succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counter-intuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car; negotiating a salary; buying a home; renegotiating rent; deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.

Our favourite quote from Never Split the Difference

He who has learned to disagree without being disagreeable has discovered the most valuable secret of negotiation.

The ONE Thing

By gary keller & jay papasan.

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.

By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.

YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress.

AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.

Our favourite quote from The ONE Thing

Work is a rubber ball. If you drop it, it will bounce back. The other four balls-- family, health, friends, integrity-- are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered.

Essentialism

By greg mckeown.

Have you ever found yourself stretched too thin?

Do you simultaneously feel overworked and underutilized?

Are you often busy but not productive?

Do you feel like your time is constantly being hijacked by other people’s agendas?

If you answered yes to any of these, the way out is the Way of the Essentialist . ‍

The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter.

By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.

Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to learn who to do less, but better, in every area of their lives, Essentialism  is a movement whose time has come.

Our favourite quote from Essentialism

Remember that if you don’t prioritize your life someone else will.

The War of Art

By steven pressfield.

A succinct, engaging, and practical guide for succeeding in any creative sphere, The War of Art is nothing less than Sun-Tzu for the soul. What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece

Bestselling novelist Steven Pressfield identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself. Whether an artist, writer or business person, this simple, personal, and no-nonsense book will inspire you to seize the potential of your life.

Our favourite quote from The War of Art

Are you paralyzed with fear? That’s a good sign. Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do. Remember one rule of thumb: the more scared we are of a work or calling, the more sure we can be that we have to do it.

Profit First

By mike michalowicz.

You are about to discover the profoundly simple yet shockingly effective accounting plug-in that will transform your business from a cash eating monster into a money making machine. In Profit First, Mike Michalowicz, author of The Pumpkin Plan & The Toilet Paper Entrepreneur, explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.

Our favourite quote from Profit First

All revenue is not the same. If you remove your worst, unprofitable clients and the now-unnecessary costs associated with them, you will see a jump in profitability and a reduction in stress, often within a few weeks. Equally important, you will have more time to pursue and clone your best clients.

by Ray Dalio

#1 New York Times Bestseller.

“Significant...The book is both instructive and surprisingly moving.” —The New York Times

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

Our favourite quote from Principles

Above all else, I want you to think for yourself, to decide 1) what you want, 2) what is true and 3) what to do about it.

Building a StoryBrand

By donald miller.

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Our favourite quote from Building a StoryBrand

In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.

by Gabriel Weinberg & Justin Mares

Most startups end in failure.

Almost every failed startup has a product. What failed startups don't have are enough customers.

Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail.

This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage.

This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction.

We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever.

Our favourite quote from Traction

Almost every failed startup has a product. What failed startups don’t have are enough customers.

The 22 Immutable Laws of Marketing

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands?

In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Our favourite quote from The 22 Immutable Laws of Marketing

Marketing is a battle of perceptions, not products.

Creativity, Inc.

By ed catmull.

“What does it mean to manage well?” ‍

From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, comes an incisive book about creativity in business—sure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is . Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention.

Our favourite quote from Creativity, Inc.

Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.

Tools of Titans

By tim ferriss.

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek .

“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads.

“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.

“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?

“I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.

“Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.

“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

Our favourite quote from Tools of Titans

The most important trick to be happy is to realize that happiness is a choice that you make and a skill that you develop. You choose to be happy, and then you work at it. It’s just like building muscles.

The Effective Executive

By peter f. drucker.

What makes an effective executive?

The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.

Ranging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.

Our favourite quote from The Effective Executive

It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.

Measure What Matters

By john doerr.

#1 New York Times Bestseller

Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.

In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.

Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.

In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.

The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.

In Measure What Matters , Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Our favourite quote from Measure What Matters

We don’t hire smart people to tell them what to do. We hire smart people so they can tell us what to do. —Steve Jobs

Radical Candor

By kim scott.

From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.

Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.

Radical candor is the sweet spot between managers who are obnoxiously aggressive on one side and ruinously empathetic on the other. It’s about providing guidance, which involves a mix of praise as well as criticism—delivered to produce better results and help employees achieve.

Great bosses have strong relationships with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get (sh)it done, and understand why it matters. ‍

Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.

Our favourite quote from Radical Candor

Make sure that you are seeing each person on your team with fresh eyes every day. People evolve, and so your relationships must evolve with them. Care personally; don’t put people in boxes and leave them there.

The Intelligent Investor

By benjamin graham.

This classic text is annotated to update Graham's timeless wisdom for today's market conditions...

The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles. Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

Our favourite quote from The Intelligent Investor

The intelligent investor is a realist who sells to optimists and buys from pessimists.

The Obstacle Is the Way

By ryan holiday.

#1 Wall Street Journal Bestseller ‍

The Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do.

Its many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), an NBC sportscaster (Michele Tafoya), and the coaches and players of winning teams like the New England Patriots, Seattle Seahawks, Chicago Cubs, and University of Texas men’s basketball team.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

Ryan Holiday shows us how some of the most successful people in history—from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs—have applied stoicism to overcome difficult or even impossible situations. Their embrace of these principles ultimately mattered more than their natural intelligence, talents, or luck.

If you’re feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your biggest advantages. And along the way it will inspire you with dozens of true stories of the greats from every age and era.

Our favourite quote from The Obstacle Is the Way

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Everything is Figureoutable

By marie forleo.

Do you ever have trouble finishing what you start? Do amazing ideas come to you all the time but after the initial excitement wanes you struggle to follow through? If you're creative and ambitious, the answer is likely yes.

The problem isn't you. It's not that you're not hardworking, intelligent or deserving, but that you haven't yet installed the one key belief that will change everything: Everything is figureoutable.

Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is Figureoutable will train your brain to think more positively and help you break down any dream into manageable steps.

Inside you'll learn:

• How to deal with criticism and imposter syndrome
• Why it's crucial that you strive for progress not perfection
• How to bounce back from failure
• How to overcome a lack of time and money

You'll also hear triumphant stories of everyday people using the everything is figureoutable philosophy to transform their life. Everything is figureoutable is more than just a fun phrase to say. It's a practical, actionable discipline. And it's about to make you unstoppable!

Our favourite quote from Everything is Figureoutable

Crossing the Chasm

By geoffrey a. moore.

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Our favourite quote from Crossing the Chasm

There is something fundamentally different between a sale to an early adopter and a sale to the early majority, even.

Lost and Founder

By rand fishkin.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world.

This is not that story.

It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached.

Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.

Our favourite quote from Lost and Founder

Bing’s gotten much better since then, and is now as good as or better than Google on most queries, but that MVP hangover has stuck with the brand for years and, in my opinion, continues to dampen the prospects of what should be a very decent option for web searchers.

This is Marketing

By seth godin.

Godin presents the heart of his marketing advice in one easy, ageless packaging for the first time. A major notion underpins his strategy: great marketers don't use customers to solve their company's issues; instead, they use marketing to solve other people's problems. They don't only create noise; they help to improve the world. Empathy, compassion, and emotional labor are the foundations of truly effective marketing.

This book teaches you how to identify your smallest viable audience, position your offering using the right signals and signs, gain trust and permission from your target market, speak to the narratives your audience tells themselves about status, affiliation, and dominance, spot opportunities to create and release tension, and provide people with the tools they need to achieve their goals.

Marketers need to quit lying, spamming, and feeling bad about their work. It's past time to separate social media analytics from genuine interactions. It's past time to quit squandering money on attention that will not pay off in the long term. This is Marketing proposes a superior method that will remain relevant for decades to come, regardless of how marketing strategies progress.

Our favourite quote from This is Marketing

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.

Positioning

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
• Position a follower so that it can occupy a niche not claimed by the leader
• Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

• Use leading ad agency techniques to capture the biggest market share and become a household name
• Build your strategy around your competition's weaknesses
• Reposition a strong competitor and create a weak spot
• Use your present position to its best advantage
• Choose the best name for your product
• Determine when-and why-less is more
• Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Our favourite quote from Positioning

The mind, as a defense against the volume of today’s communications, screens and rejects much of the information offered it. In general, the mind accepts only that which matches prior knowledge or experience.

Jab, Jab, Jab, Right Hook

By gary vaynerchuk.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Our favourite quote from Jab, Jab, Jab, Right Hook

It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.

The Ultimate Sales Machine

By chet holmes.

Chet Holmes has been called "one of the top 20 change experts in the country." He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

Too many managers jump at every new trend, but don't stick with any of them. Instead, says Holmes, focus on twelve critical areas of improvement—one at a time—and practice them over and over with pigheaded discipline.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve. Like a tennis player who hits nothing but backhands for a few hours a week to perfect his game, you can systematically improve each key area.

Holmes offers proven strategies for:

• Management: Teach your people how to work smarter, not harder
• Marketing: Get more bang from your Web site, advertising, trade shows, and public relations
• Sales: Perfect every sales interaction by working on sales, not just in sales

The Ultimate Sales Machine will put you and your company on a path to success and help you stay there!

Our favourite quote from The Ultimate Sales Machine

The Power of Broke

By daymond john.

Since he began selling his hand-sewn t-shirts on the streets of Queens, Daymond John has been exercising the power of broke. With little money and only $40 to work with, Daymond had to go outside the box to sell his items. Fortunately, desperation creates creativity, and he came up with a concept for a creative campaign that would eventually turn the FUBU brand into a $6 billion global phenomenon. But it might not have occurred if he hadn't started off penniless, with nothing but a hopeful heart and a burning desire to succeed by any means necessary.

The inventor of FUBU and star of ABC's Shark Tank demonstrates how, rather than being a disadvantage, being broke can be your greatest competitive edge as an entrepreneur. Why? Because establishing a business on a shoestring drives you to be more inventive. It forces you to make better use of your resources. It forces you to engage more authentically with your customers and advertise your ideas in new ways. It requires you to be true to yourself, stay laser-focused on your objectives, and come up with the creative solutions needed to leave a lasting impression.

When you're up against the wall, your money account is depleted, and your only resources are imagination and passion, success is your only alternative. You'll learn how to use the Power of Broke to scrape, hustle, and dream your way to the top in this book.

Our favourite quote from The Power of Broke

The easiest thing to sell is truth.

The Millionaire Fastlane

By m.j. demarco.

Is the financial plan of mediocrity-a dream-stealing, soul-sucking dogma known as The Slowlane-your plan for creating wealth? You know how it goes-go to school, get a good job, save 10 percent of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day you can retire rich. The mainstream financial gurus have sold you blindly down the river. For those who don't want a lifetime subscription to "settle for less," and a slight chance of elderly riches, there is an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Demand the Fastlane, an alternative road to wealth that actually ignites dreams and creates millionaires young, not old. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Our favourite quote from The Millionaire Fastlane

The Millionaire Next Door

By thomas j. stanley & william d. danko.

The incredible national bestseller that is changing people's lives -- and increasing their net worth!CAN YOU SPOT THE MILLIONAIRE NEXT DOOR?

Who are the rich in this country?

What do they do?

Where do they shop?

What do they drive?

How do they invest?

Where did their ancestors come from?

How did they get rich?

Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out....

Our favourite quote from The Millionaire Next Door

Whatever your income, always live below your means.

Tribe of Mentors

Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek , shares the ultimate choose-your-own-adventure book—a compilation of tools, tactics, and habits from 130+ of the world's top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life's most challenging questions, achieve extraordinary results, and transform your life.

Our favourite quote from Tribe of Mentors

Never let a good crisis go to waste. It’s the universe challenging you to learn something new and rise to the next level of your potential.

Extreme Ownership

By jocko willink.

An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it’s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.

Our favourite quote from Extreme Ownership

Discipline equals freedom.

The Magic of Thinking Big

By david j. schwartz.

This edition is cleanly formatted for easy reading. 12 point Garamond, 1.25 spacing. For decades millions of people have learned the secrets of success through David J. Shwartz's The Magic of Thinking Big. Achieve financial advancement, work promotions, a positive outlook on life, fulfilling relationships, and lasting happiness. Aim high, and think Big, and you will not only reach but surpass your goals, you will be a happier, bigger person with a bigger life.

Our favourite quote from The Magic of Thinking Big

Believe it can be done. When you believe something can be done, really believe, your mind will find the ways to do it. Believing a solution paves the way to solution.

Don't Make Me Think

By steve krug.

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.

Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.

If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.

“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards

Our favourite quote from Don't Make Me Think

If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.

The Idea Factory

By jon gertner.

The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies

From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

Our favourite quote from The Idea Factory

You get paid for the seven and a half hours a day you put in here,” Kelly often told new Bell Labs employees in his speech to them on their first day, “but you get your raises and promotions on what you do in the other sixteen and a half hours.

Only the Paranoid Survive

By andrew grove.

Andy Grove, founder and former CEO of Intel shares his strategy for success as he takes the reader deep inside the workings of a major company in Only the Paranoid Survive.

Under Andy Grove's leadership, Intel became the world's largest chip maker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads--when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside--in a new way.

Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever.

Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel's reputation in 1994, and how he has dealt with the explosions in growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

Our favourite quote from Only the Paranoid Survive

Businesses fail either because they leave their customers or because their customer leave them!

Sam Walton: Made in America

By sam walton.

Meet Sam Walton, a genuine American folk hero cut from the homespun fabric of America's heartland, who transformed a single dime store in a hardscrabble cotton town into Wal-Mart, the world's largest retailer. Sam, the unchallenged merchant king of the late twentieth century, never lost contact with the average man.

Finally, some unforgettable words. Genuinely humble, but self-assured in his objectives and accomplishments. Sam expresses his thoughts in an honest, off-the-shoulder manner. Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream in a storey rich with anecdotes and the "rules of the road" of both Main Street and Wall Street.

Our favourite quote from Sam Walton: Made in America

Great ideas come from everywhere if you just listen and look for them. You never know who’s going to have a great idea.

Pre-Suasion

By robert b. cialdini.

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

Our favourite quote from Pre-Suasion

People don’t care how much you know until they know how much you care.

Crushing It!

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.

Our favourite quote from Crushing It!

Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing—working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.

Getting Everything You Can Out of All You've Got

By jay abraham.

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?

In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

Our favourite quote from Getting Everything You Can Out of All You've Got

There are only three ways to increase your business: 1. Increase the number of clients. 2. Increase the average size of the sale per client. 3. Increase the number of times clients return and buy again.

by Dan Heath

New York Times bestselling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers.

Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure? How many daily headaches do we tolerate because we’ve forgotten to fix them?

Whether it’s time management, supply chain logistics, or healthcare decisions, all over the world, persistent problems cost time, money, and lives. Upstream explains how to target the source of the problem rather than just reacting to it as it happens and introduces you to the thinkers who are chipping away at everyday frustrations and deep-rooted issues. One travel company saved 25 million customer phone calls every year by adding a simple step to its booking system. An insurance business, determined to help YMCAs across the country lower their number of accidental drownings to zero, has saved an untold number of lives. The LAPD track down more accurate addresses for suspects by buying access to the delivery data from local pizza shops. The CDC realized they could anticipate flu outbreaks by tracking thermometer sales in local pharmacies.

Drawing on hundreds of interviews, as well as his own innovative behavior research, New York Times bestselling author Dan Heath delivers practical solutions for preventing problems rather than simply reacting to them—revolutionizing how we approach professional and personal goals in our daily lives.

Our favourite quote from Upstream

The postmortem for a problem can be the preamble to a solution.

Company of One

By paul jarvis.

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that. ‍

Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth.

In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.

Our favourite quote from Company of One

From an evolutionary point of view it is explainable why we wanted to gather more and more: with more food, more water, more protection against predators, we may be less likely to die. But today, growth feeds our ego and social standing.

High Output Management

In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company.

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies, High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance—throughout, High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.

Our favourite quote from High Output Management

Remember too that your time is your one finite resource, and when you say “yes” to one thing you are inevitably saying “no” to another.

by John Carreyrou

NEW YORK TIMES BEST SELLER

The full inside story of the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor—by the prize-winning journalist who first broke the story and pursued it to the end.

“The story is even crazier than I expected, and I found myself unable to put it down once I started. This book has everything: elaborate scams, corporate intrigue, magazine cover stories, ruined family relationships, and the demise of a company once valued at nearly $10 billion.” —Bill Gates

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: The technology didn’t work.

A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

Our favourite quote from Bad Blood

When the officer asked what he’d taken, Sunny blurted out in his accented English, “He stole property in his mind.”

Turn the Ship Around!

By l. david marquet.

Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results.

Marquet was a Naval Academy graduate and an experienced officer when selected for submarine command. Trained to give orders in the traditional model of “know all–tell all” leadership, he faced a new wrinkle when he was shifted to the Santa Fe, a nuclear-powered submarine. Facing the high-stress environment of a sub where there’s little margin for error, he was determined to reverse the trends he found on the Santa Fe: poor morale, poor performance, and the worst retention rate in the fleet.

Almost immediately, Marquet ran into trouble when he unknowingly gave an impossible order, and his crew tried to follow it anyway. When he asked why, the answer was: “Because you told me to.” Marquet realized that while he had been trained for a different submarine, his crew had been trained to do what they were told—a deadly combination.

That’s when Marquet flipped the leadership model on its head and pushed for leadership at every level. Turn the Ship Around! reveals how the Santa Fe skyrocketed from worst to first in the fleet by challenging the U.S. Navy’s traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control to his subordinates, and creating leaders.

Before long, each member of Marquet’s crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions. The crew became completely engaged, contributing their full intellectual capacity every day. The Santa Fe set records for performance, morale, and retention. And over the next decade, a highly disproportionate number of the officers of the Santa Fe were selected to become submarine commanders.

Whether you need a major change of course or just a tweak of the rudder, you can apply Marquet’s methods to turn your own ship around.

Our favourite quote from Turn the Ship Around!

Leadership is communicating to people their worth and potential so clearly that they are inspired to see it in themselves.

The Slight Edge

By jeff olson.

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else. It’s not just another self-help motivation tool of methods you must learn in order to travel the path to success. It shows you how to create powerful results from the simple daily activities of your life, by using tools that are already within you.

In this 8th anniversary edition you’ll read not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.

This edition of The Slight Edge isn’t just the story, but also how the story continues to create life-altering dynamics—how a way of thinking, a way of processing information, can impact daily choices that will lead you to the success and happiness you desire. The Slight Edge is “the key” that will make all the other how-to books and self-help information that you read, watch and hear actually work.

Our favourite quote from The Slight Edge

Successful people do what unsuccessful people are not willing to do.

The Compound Effect

By darren hardy.

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is based on the principle that decisions shape your destiny. Little, everyday decisions will either take you to the life you desire or to disaster by default. Darren Hardy, publisher of Success Magazine, presents The Compound Effect, a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.

Our favourite quote from The Compound Effect

You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.

How to Get Rich

By felix dennis.

'Making money is a knack, a knack that can be acquired. And if someone like me can become rich, then so can you - no matter what your present circumstances. Here is how I did it and what I learned along the way.' So writes Felix Dennis, who believes that almost anyone of reasonable intelligence can become rich, given sufficient motivation and application. ‍

How To Get Rich is a distillation of his business wisdom. Primarily concerned with the step-by-step creation of wealth, it ruthlessly dissects the business failures and financial triumphs of 'a South London lad who became rich virtually by accident'. Part manual, part memoir, part primer, this book is a template for those who are willing to stare down failure and transform their lives.

Canny, infuriating, cynical and generous by turns, How To Get Rich is an invaluable guide to 'the surprisingly simple art of collecting money which already has your name on it'.

Our favourite quote from How to Get Rich

When you come across real talent, it is sometimes worth allowing them to create the structure in which they choose to labor. In nine cases out of ten, by inviting them to take responsibility and control for a new venture, you will motivate them to do great things.

Blitzscaling

By reid hoffman.

LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?

The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible.

When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.

Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

Our favourite quote from Blitzscaling

There’s a common misconception that Silicon Valley is the accelerator of the world. The real story is that the world keeps getting faster—Silicon Valley is just the first place to figure out how to keep pace.

by Ron Chernow

From the acclaimed, award-winning author of Alexander Hamilton: here is the essential, endlessly engrossing biography of John D. Rockefeller, Sr.—the Jekyll-and-Hyde of American capitalism. In the course of his nearly 98 years, Rockefeller was known as both a rapacious robber baron, whose Standard Oil Company rode roughshod over an industry, and a philanthropist who donated money lavishly to universities and medical centers. He was the terror of his competitors, the bogeyman of reformers, the delight of caricaturists—and an utter enigma.

Drawing on unprecedented access to Rockefeller’s private papers, Chernow reconstructs his subjects’ troubled origins (his father was a swindler and a bigamist) and his single-minded pursuit of wealth. But he also uncovers the profound religiosity that drove him “to give all I could”; his devotion to his father; and the wry sense of humor that made him the country’s most colorful codger. Titan is a magnificent biography—balanced, revelatory, elegantly written.

Our favourite quote from Titan

Rockefeller equated silence with strength: Weak men had loose tongues and blabbed to reporters, while prudent businessmen kept their own counsel.

Ogilvy on Advertising

By david ogilvy.

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Our favourite quote from Ogilvy on Advertising

Common Stocks and Uncommon Profits

By philip a. fisher.

Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today's financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author's son Ken Fisher, an investment guru in his own right in an expanded preface and introduction.

"I sought out Phil Fisher after reading his Common Stocks and Uncommon Profits...A thorough understanding of the business, obtained by using Phil's techniques...enables one to make intelligent investment commitments." ―Warren Buffet

Our favourite quote from Common Stocks and Uncommon Profits

Even in those earlier times, finding the really outstanding companies and staying with them through all the fluctuations of a gyrating market proved far more profitable to far more people than did the more colorful practice of trying to buy them cheap and sell them dear.

I Will Teach You to Be Rich

By ramit sethi.

The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition.

Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.

Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune . Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.

Our favourite quote from I Will Teach You to Be Rich

It’s more important to get started than to spend an exhaustive amount of time researching.

How Innovation Works

By matt ridley.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

Matt Ridley argues in this book that we need to change the way we think about innovation, to see it as an incremental, bottom-up, fortuitous process that happens to society as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, not a matter of lonely genius. It is gradual, serendipitous, recombinant, inexorable, contagious, experimental and unpredictable. It happens mainly in just a few parts of the world at any one time. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.

Ridley derives these and other lessons, not with abstract argument, but from telling the lively stories of scores of innovations, how they started and why they succeeded or in some cases failed. He goes back millions of years and leaps forward into the near future. Some of the innovation stories he tells are about steam engines, jet engines, search engines, airships, coffee, potatoes, vaping, vaccines, cuisine, antibiotics, mosquito nets, turbines, propellers, fertiliser, zero, computers, dogs, farming, fire, genetic engineering, gene editing, container shipping, railways, cars, safety rules, wheeled suitcases, mobile phones, corrugated iron, powered flight, chlorinated water, toilets, vacuum cleaners, shale gas, the telegraph, radio, social media, block chain, the sharing economy, artificial intelligence, fake bomb detectors, phantom games consoles, fraudulent blood tests, faddish diets, hyperloop tubes, herbicides, copyright and even – a biological innovation -- life itself.

Our favourite quote from How Innovation Works

A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as "riveting...an astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about.

In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private.

This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel.

For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late.

The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture?

In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory.

Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

Our favourite quote from Conspiracy

You rush in to stamp out the sparks and end up fanning them into flames. This is the risk.

The Future is Faster Than You Think

By steven kotler.

From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era.

In their book Abundance , bestselling authors and futurists Peter Diamandis and Steven Kotler tackled grand global challenges, such as poverty, hunger, and energy. Then, in Bold , they chronicled the use of exponential technologies that allowed the emergence of powerful new entrepreneurs. Now the bestselling authors are back with The Future Is Faster Than You Think , a blueprint for how our world will change in response to the next ten years of rapid technological disruption.

Technology is accelerating far more quickly than anyone could have imagined. During the next decade, we will experience more upheaval and create more wealth than we have in the past hundred years. In this gripping and insightful roadmap to our near future, Diamandis and Kotler investigate how wave after wave of exponentially accelerating technologies will impact both our daily lives and society as a whole. What happens as AI, robotics, virtual reality, digital biology, and sensors crash into 3D printing, blockchain, and global gigabit networks? How will these convergences transform today’s legacy industries? What will happen to the way we raise our kids, govern our nations, and care for our planet?

Diamandis, a space-entrepreneur-turned-innovation-pioneer, and Kotler, bestselling author and peak performance expert, probe the science of technological convergence and how it will reinvent every part of our lives—transportation, retail, advertising, education, health, entertainment, food, and finance—taking humanity into uncharted territories and reimagining the world as we know it.

As indispensable as it is gripping, The Future Is Faster Than You Think provides a prescient look at our impending future.

Our favourite quote from The Future is Faster Than You Think

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No

By alex hormozi.

I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.

Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?

Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick & mortar.

But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no.

Our favourite quote from $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

Think Like a Rocket Scientist

By ozan varol.

A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible.

Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets.

Fortunately, you don't have to be a rocket scientist to think like one.

In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage.

Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

Our favourite quote from Think Like a Rocket Scientist

Without an informed public willing to question confident claims, democracy decays and misinformation spreads. Once alternative facts are reported and retweeted, they become the truth. Pseudoscience becomes indistinguishable from real science.

The UpStarts

By brad stone.

Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process. ‍

The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

Our favourite quote from The UpStarts

If you want to build a truly great company you have got to ride a really big wave. And you’ve got to be able to look at market waves and technology waves in a different way than other folks and see it happening sooner, know how to position yourself out there, prepare yourself, pick the right surfboard—in other words, bring the right management team in, build the right platform underneath you. Only then can you ride a truly great wave. At the end of the day, without that great wave, even if you are a great entrepreneur, you are not going to build a really great business.

Unshakeable

By tony robbins.

Market corrections are as constant as seasons are in nature. There have been 30 such corrections in the past 30 years, yet there's never been an action plan for how not only to survive, but thrive through each change in the stock market.

Building upon the principles in Money: Master the Game, Robbins offers the reader specific steps they can implement to protect their investments while maximizing their wealth. It's a detailed guide designed for investors, articulated in the common-sense, practical manner that the millions of loyal Robbins fans and students have come to expect and rely upon.

Few have navigated the turbulence of the stock market as adeptly and successfully as Tony Robbins. His proven, consistent success over decades makes him singularly qualified to help investors (both seasoned and first-timers alike) preserve and add to their investments.

Our favourite quote from Unshakeable

I can tell you the secret to happiness in one word: progress.

Built to Sell

By john warrillow.

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

Our favourite quote from Built to Sell

Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise. The more people you say no to, the more referrals you’ll get to people who need your product or service.

Search Inside Yourself

By chade-meng tan.

With Search Inside Yourself, Chade-Meng Tan, one of Google’s earliest engineers and personal growth pioneer, offers a proven method for enhancing mindfulness and emotional intelligence in life and work.

Meng’s job is to teach Google’s best and brightest how to apply mindfulness techniques in the office and beyond; now, readers everywhere can get insider access to one of the most sought after classes in the country, a course in health, happiness and creativity that is improving the livelihood and productivity of those responsible for one of the most successful businesses in the world.

With forewords by Daniel Goleman, author of the international bestseller Emotional Intelligence, and Jon Kabat-Zinn, renowned mindfulness expert and author of Coming To Our Senses, Meng’s Search Inside Yourself is an invaluable guide to achieving your own best potential.

Our favourite quote from Search Inside Yourself

The key is to let go of two things: grasping and aversion. Grasping is when the mind desperately holds on to something and refuses to let it go. Aversion is when the mind desperately keeps something away and refuses to let it come. These two qualities are flip sides of each other. Grasping and aversion together account for a huge percentage of the suffering we experience, perhaps 90 percent, maybe even 100 percent.

The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas.

Our favourite quote from Focus

The Power of a Positive No

By william ury.

No is perhaps the most important and certainly the most powerful word in the language. Every day we find ourselves in situations where we need to say No–to people at work, at home, and in our communities–because No is the word we must use to protect ourselves and to stand up for everything and everyone that matters to us.

But as we all know, the wrong No can also destroy what we most value by alienating and angering people. That’s why saying No the right way is crucial. The secret to saying No without destroying relationships lies in the art of the Positive No, a proven technique that anyone can learn.

This indispensable book gives you a simple three-step method for saying a Positive No. It will show you how to assert and defend your key interests; how to make your No firm and strong; how to resist the other side’s aggression and manipulation; and how to do all this while still getting to Yes. In the end, the Positive No will help you get not just to any Yes but to the right Yes, the one that truly serves your interests.

Based on William Ury’s celebrated Harvard University course for managers and professionals, The Power of a Positive No offers concrete advice and practical examples for saying No in virtually any situation. Whether you need to say No to your customer or your coworker, your employee or your CEO, your child or your spouse, you will find in this book the secret to saying No clearly, respectfully, and effectively.

In today’s world of high stress and limitless choices, the pressure to give in and say Yes grows greater every day, producing overload and overwork, expanding e-mail and eroding ethics. Never has No been more needed. A Positive No has the power to profoundly transform our lives by enabling us to say Yes to what counts–our own needs, values, and priorities.

Understood this way, No is the new Yes. And the Positive No may be the most valuable life skill you’ll ever learn!

Our favourite quote from The Power of a Positive No

As Martin Luther King Jr. once said, “Our lives begin to end the day we become silent about things that matter.

Million Dollar Consulting

By alan weiss.

Build a thriving consultancy with the updated edition of this classic bestseller.

Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

Weiss provides his time-tested model on creating a flourishing consulting business, while incorporating and focusing on the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition to guidance on raising capital, attracting clients, and creating a marketing plan, he also gives brand new step-by-step advice on:

• Harnessing today’s global opportunities
• Developing brands across markets
• Creating and licensing intellectual property
• Avoiding the pitfalls of social media
• Landing unsolicited referrals through counterintuitive methods
• Managing and organizing your time wisely
• Succeeding in the face of continuing turbulence

Find out why this book has been the classic go-to for consultants for nearly twenty-five years, and learn how to grow your business into a $1 million-per-year firm today!

Our favourite quote from Million Dollar Consulting

You grow based on exploiting strengths, not by acclimating to weaknesses.

The Founder's Dilemmas

By noam wasserman.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.

Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.

‍ The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.

People problems are the leading cause of failure in startups. This book offers solutions.

Our favourite quote from The Founder's Dilemmas

Playing to Win

By a.g. lafley & roger l. martin.

Are you just playing—or playing to win?

Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

Our favourite quote from Playing to Win

The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?

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Business - october 17, 2021.

This copy is for your personal, noncommercial use only.

by Anderson Cooper and Katherine Howe

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ATOMIC HABITS

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The New York Times Book Review

5 books to read about policing before you vote.

Memoirists and scholars explore the issue at every level, from the origins of the war on crime to what comes after “broken windows.”

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