• Literary Terms
  • Definition & Examples
  • When & How to Write an Essay

I. What is an Essay?

An essay is a form of writing in paragraph form that uses informal language, although it can be written formally. Essays may be written in first-person point of view (I, ours, mine), but third-person (people, he, she) is preferable in most academic essays. Essays do not require research as most academic reports and papers do; however, they should cite any literary works that are used within the paper.

When thinking of essays, we normally think of the five-paragraph essay: Paragraph 1 is the introduction, paragraphs 2-4 are the body covering three main ideas, and paragraph 5 is the conclusion. Sixth and seventh graders may start out with three paragraph essays in order to learn the concepts. However, essays may be longer than five paragraphs. Essays are easier and quicker to read than books, so are a preferred way to express ideas and concepts when bringing them to public attention.

II. Examples of Essays

Many of our most famous Americans have written essays. Benjamin Franklin, Thomas Paine, and Thomas Jefferson wrote essays about being good citizens and concepts to build the new United States. In the pre-Civil War days of the 1800s, people such as:

  • Ralph Waldo Emerson (an author) wrote essays on self-improvement
  • Susan B. Anthony wrote on women’s right to vote
  • Frederick Douglass wrote on the issue of African Americans’ future in the U.S.

Through each era of American history, well-known figures in areas such as politics, literature, the arts, business, etc., voiced their opinions through short and long essays.

The ultimate persuasive essay that most students learn about and read in social studies is the “Declaration of Independence” by Thomas Jefferson in 1776. Other founding fathers edited and critiqued it, but he drafted the first version. He builds a strong argument by stating his premise (claim) then proceeds to give the evidence in a straightforward manner before coming to his logical conclusion.

III. Types of Essays

A. expository.

Essays written to explore and explain ideas are called expository essays (they expose truths). These will be more formal types of essays usually written in third person, to be more objective. There are many forms, each one having its own organizational pattern.  Cause/Effect essays explain the reason (cause) for something that happens after (effect). Definition essays define an idea or concept. Compare/ Contrast essays will look at two items and show how they are similar (compare) and different (contrast).

b. Persuasive

An argumentative paper presents an idea or concept with the intention of attempting to change a reader’s mind or actions . These may be written in second person, using “you” in order to speak to the reader. This is called a persuasive essay. There will be a premise (claim) followed by evidence to show why you should believe the claim.

c. Narrative

Narrative means story, so narrative essays will illustrate and describe an event of some kind to tell a story. Most times, they will be written in first person. The writer will use descriptive terms, and may have paragraphs that tell a beginning, middle, and end in place of the five paragraphs with introduction, body, and conclusion. However, if there is a lesson to be learned, a five-paragraph may be used to ensure the lesson is shown.

d. Descriptive

The goal of a descriptive essay is to vividly describe an event, item, place, memory, etc. This essay may be written in any point of view, depending on what’s being described. There is a lot of freedom of language in descriptive essays, which can include figurative language, as well.

IV. The Importance of Essays

Essays are an important piece of literature that can be used in a variety of situations. They’re a flexible type of writing, which makes them useful in many settings . History can be traced and understood through essays from theorists, leaders, artists of various arts, and regular citizens of countries throughout the world and time. For students, learning to write essays is also important because as they leave school and enter college and/or the work force, it is vital for them to be able to express themselves well.

V. Examples of Essays in Literature

Sir Francis Bacon was a leading philosopher who influenced the colonies in the 1600s. Many of America’s founding fathers also favored his philosophies toward government. Bacon wrote an essay titled “Of Nobility” in 1601 , in which he defines the concept of nobility in relation to people and government. The following is the introduction of his definition essay. Note the use of “we” for his point of view, which includes his readers while still sounding rather formal.

 “We will speak of nobility, first as a portion of an estate, then as a condition of particular persons. A monarchy, where there is no nobility at all, is ever a pure and absolute tyranny; as that of the Turks. For nobility attempers sovereignty, and draws the eyes of the people, somewhat aside from the line royal. But for democracies, they need it not; and they are commonly more quiet, and less subject to sedition, than where there are stirps of nobles. For men’s eyes are upon the business, and not upon the persons; or if upon the persons, it is for the business’ sake, as fittest, and not for flags and pedigree. We see the Switzers last well, notwithstanding their diversity of religion, and of cantons. For utility is their bond, and not respects. The united provinces of the Low Countries, in their government, excel; for where there is an equality, the consultations are more indifferent, and the payments and tributes, more cheerful. A great and potent nobility, addeth majesty to a monarch, but diminisheth power; and putteth life and spirit into the people, but presseth their fortune. It is well, when nobles are not too great for sovereignty nor for justice; and yet maintained in that height, as the insolency of inferiors may be broken upon them, before it come on too fast upon the majesty of kings. A numerous nobility causeth poverty, and inconvenience in a state; for it is a surcharge of expense; and besides, it being of necessity, that many of the nobility fall, in time, to be weak in fortune, it maketh a kind of disproportion, between honor and means.”

A popular modern day essayist is Barbara Kingsolver. Her book, “Small Wonders,” is full of essays describing her thoughts and experiences both at home and around the world. Her intention with her essays is to make her readers think about various social issues, mainly concerning the environment and how people treat each other. The link below is to an essay in which a child in an Iranian village she visited had disappeared. The boy was found three days later in a bear’s cave, alive and well, protected by a mother bear. She uses a narrative essay to tell her story.

VI. Examples of Essays in Pop Culture

Many rap songs are basically mini essays, expressing outrage and sorrow over social issues today, just as the 1960s had a lot of anti-war and peace songs that told stories and described social problems of that time. Any good song writer will pay attention to current events and express ideas in a creative way.

A well-known essay written in 1997 by Mary Schmich, a columnist with the Chicago Tribune, was made into a popular video on MTV by Baz Luhrmann. Schmich’s thesis is to wear sunscreen, but she adds strong advice with supporting details throughout the body of her essay, reverting to her thesis in the conclusion.

Baz Luhrmann - Everybody's Free To Wear Sunscreen

VII. Related Terms

Research paper.

Research papers follow the same basic format of an essay. They have an introductory paragraph, the body, and a conclusion. However, research papers have strict guidelines regarding a title page, header, sub-headers within the paper, citations throughout and in a bibliography page, the size and type of font, and margins. The purpose of a research paper is to explore an area by looking at previous research. Some research papers may include additional studies by the author, which would then be compared to previous research. The point of view is an objective third-person. No opinion is allowed. Any claims must be backed up with research.

VIII. Conclusion

Students dread hearing that they are going to write an essay, but essays are one of the easiest and most relaxed types of writing they will learn. Mastering the essay will make research papers much easier, since they have the same basic structure. Many historical events can be better understood through essays written by people involved in those times. The continuation of essays in today’s times will allow future historians to understand how our new world of technology and information impacted us.

List of Terms

  • Alliteration
  • Amplification
  • Anachronism
  • Anthropomorphism
  • Antonomasia
  • APA Citation
  • Aposiopesis
  • Autobiography
  • Bildungsroman
  • Characterization
  • Circumlocution
  • Cliffhanger
  • Comic Relief
  • Connotation
  • Deus ex machina
  • Deuteragonist
  • Doppelganger
  • Double Entendre
  • Dramatic irony
  • Equivocation
  • Extended Metaphor
  • Figures of Speech
  • Flash-forward
  • Foreshadowing
  • Intertextuality
  • Juxtaposition
  • Literary Device
  • Malapropism
  • Onomatopoeia
  • Parallelism
  • Pathetic Fallacy
  • Personification
  • Point of View
  • Polysyndeton
  • Protagonist
  • Red Herring
  • Rhetorical Device
  • Rhetorical Question
  • Science Fiction
  • Self-Fulfilling Prophecy
  • Synesthesia
  • Turning Point
  • Understatement
  • Urban Legend
  • Verisimilitude
  • Essay Guide
  • Cite This Website

Ultimate Guide to Writing Your College Essay

Tips for writing an effective college essay.

College admissions essays are an important part of your college application and gives you the chance to show colleges and universities your character and experiences. This guide will give you tips to write an effective college essay.

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Learn about the elements of a solid admissions essay.

Avoiding common admissions essay mistakes

Learn some of the most common mistakes made on college essays

Brainstorming tips for your college essay

Stuck on what to write your college essay about? Here are some exercises to help you get started.

How formal should the tone of your college essay be?

Learn how formal your college essay should be and get tips on how to bring out your natural voice.

Taking your college essay to the next level

Hear an admissions expert discuss the appropriate level of depth necessary in your college essay.

Student Stories

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Student Story: Admissions essay about a formative experience

Get the perspective of a current college student on how he approached the admissions essay.

Student Story: Admissions essay about personal identity

Get the perspective of a current college student on how she approached the admissions essay.

Student Story: Admissions essay about community impact

Student story: admissions essay about a past mistake, how to write a college application essay, tips for writing an effective application essay, sample college essay 1 with feedback, sample college essay 2 with feedback.

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What is an Essay?

10 May, 2020

11 minutes read

Author:  Tomas White

Well, beyond a jumble of words usually around 2,000 words or so - what is an essay, exactly? Whether you’re taking English, sociology, history, biology, art, or a speech class, it’s likely you’ll have to write an essay or two. So how is an essay different than a research paper or a review? Let’s find out!

What is an essay

Defining the Term – What is an Essay?

The essay is a written piece that is designed to present an idea, propose an argument, express the emotion or initiate debate. It is a tool that is used to present writer’s ideas in a non-fictional way. Multiple applications of this type of writing go way beyond, providing political manifestos and art criticism as well as personal observations and reflections of the author.

what is an essay

An essay can be as short as 500 words, it can also be 5000 words or more.  However, most essays fall somewhere around 1000 to 3000 words ; this word range provides the writer enough space to thoroughly develop an argument and work to convince the reader of the author’s perspective regarding a particular issue.  The topics of essays are boundless: they can range from the best form of government to the benefits of eating peppermint leaves daily. As a professional provider of custom writing, our service has helped thousands of customers to turn in essays in various forms and disciplines.

Origins of the Essay

Over the course of more than six centuries essays were used to question assumptions, argue trivial opinions and to initiate global discussions. Let’s have a closer look into historical progress and various applications of this literary phenomenon to find out exactly what it is.

Today’s modern word “essay” can trace its roots back to the French “essayer” which translates closely to mean “to attempt” .  This is an apt name for this writing form because the essay’s ultimate purpose is to attempt to convince the audience of something.  An essay’s topic can range broadly and include everything from the best of Shakespeare’s plays to the joys of April.

The essay comes in many shapes and sizes; it can focus on a personal experience or a purely academic exploration of a topic.  Essays are classified as a subjective writing form because while they include expository elements, they can rely on personal narratives to support the writer’s viewpoint.  The essay genre includes a diverse array of academic writings ranging from literary criticism to meditations on the natural world.  Most typically, the essay exists as a shorter writing form; essays are rarely the length of a novel.  However, several historic examples, such as John Locke’s seminal work “An Essay Concerning Human Understanding” just shows that a well-organized essay can be as long as a novel.

The Essay in Literature

The essay enjoys a long and renowned history in literature.  They first began gaining in popularity in the early 16 th century, and their popularity has continued today both with original writers and ghost writers.  Many readers prefer this short form in which the writer seems to speak directly to the reader, presenting a particular claim and working to defend it through a variety of means.  Not sure if you’ve ever read a great essay? You wouldn’t believe how many pieces of literature are actually nothing less than essays, or evolved into more complex structures from the essay. Check out this list of literary favorites:

  • The Book of My Lives by Aleksandar Hemon
  • Notes of a Native Son by James Baldwin
  • Against Interpretation by Susan Sontag
  • High-Tide in Tucson: Essays from Now and Never by Barbara Kingsolver
  • Slouching Toward Bethlehem by Joan Didion
  • Naked by David Sedaris
  • Walden; or, Life in the Woods by Henry David Thoreau

Pretty much as long as writers have had something to say, they’ve created essays to communicate their viewpoint on pretty much any topic you can think of!

Top essays in literature

The Essay in Academics

Not only are students required to read a variety of essays during their academic education, but they will likely be required to write several different kinds of essays throughout their scholastic career.  Don’t love to write?  Then consider working with a ghost essay writer !  While all essays require an introduction, body paragraphs in support of the argumentative thesis statement, and a conclusion, academic essays can take several different formats in the way they approach a topic.  Common essays required in high school, college, and post-graduate classes include:

Five paragraph essay

This is the most common type of a formal essay. The type of paper that students are usually exposed to when they first hear about the concept of the essay itself. It follows easy outline structure – an opening introduction paragraph; three body paragraphs to expand the thesis; and conclusion to sum it up.

Argumentative essay

These essays are commonly assigned to explore a controversial issue.  The goal is to identify the major positions on either side and work to support the side the writer agrees with while refuting the opposing side’s potential arguments.

Compare and Contrast essay

This essay compares two items, such as two poems, and works to identify similarities and differences, discussing the strength and weaknesses of each.  This essay can focus on more than just two items, however.  The point of this essay is to reveal new connections the reader may not have considered previously.

Definition essay

This essay has a sole purpose – defining a term or a concept in as much detail as possible. Sounds pretty simple, right? Well, not quite. The most important part of the process is picking up the word. Before zooming it up under the microscope, make sure to choose something roomy so you can define it under multiple angles. The definition essay outline will reflect those angles and scopes.

Descriptive essay

Perhaps the most fun to write, this essay focuses on describing its subject using all five of the senses.  The writer aims to fully describe the topic; for example, a descriptive essay could aim to describe the ocean to someone who’s never seen it or the job of a teacher.  Descriptive essays rely heavily on detail and the paragraphs can be organized by sense.

Illustration essay

The purpose of this essay is to describe an idea, occasion or a concept with the help of clear and vocal examples. “Illustration” itself is handled in the body paragraphs section. Each of the statements, presented in the essay needs to be supported with several examples. Illustration essay helps the author to connect with his audience by breaking the barriers with real-life examples – clear and indisputable.

Informative Essay

Being one the basic essay types, the informative essay is as easy as it sounds from a technical standpoint. High school is where students usually encounter with informative essay first time. The purpose of this paper is to describe an idea, concept or any other abstract subject with the help of proper research and a generous amount of storytelling.

Narrative essay

This type of essay focuses on describing a certain event or experience, most often chronologically.  It could be a historic event or an ordinary day or month in a regular person’s life. Narrative essay proclaims a free approach to writing it, therefore it does not always require conventional attributes, like the outline. The narrative itself typically unfolds through a personal lens, and is thus considered to be a subjective form of writing.

Persuasive essay

The purpose of the persuasive essay is to provide the audience with a 360-view on the concept idea or certain topic – to persuade the reader to adopt a certain viewpoint. The viewpoints can range widely from why visiting the dentist is important to why dogs make the best pets to why blue is the best color.  Strong, persuasive language is a defining characteristic of this essay type.

Types of essays

The Essay in Art

Several other artistic mediums have adopted the essay as a means of communicating with their audience.  In the visual arts, such as painting or sculpting, the rough sketches of the final product are sometimes deemed essays.  Likewise, directors may opt to create a film essay which is similar to a documentary in that it offers a personal reflection on a relevant issue.  Finally, photographers often create photographic essays in which they use a series of photographs to tell a story, similar to a narrative or a descriptive essay.

Drawing the line – question answered

“What is an Essay?” is quite a polarizing question. On one hand, it can easily be answered in a couple of words. On the other, it is surely the most profound and self-established type of content there ever was. Going back through the history of the last five-six centuries helps us understand where did it come from and how it is being applied ever since.

If you must write an essay, follow these five important steps to works towards earning the “A” you want:

  • Understand and review the kind of essay you must write
  • Brainstorm your argument
  • Find research from reliable sources to support your perspective
  • Cite all sources parenthetically within the paper and on the Works Cited page
  • Follow all grammatical rules

Generally speaking, when you must write any type of essay, start sooner rather than later!  Don’t procrastinate – give yourself time to develop your perspective and work on crafting a unique and original approach to the topic.  Remember: it’s always a good idea to have another set of eyes (or three) look over your essay before handing in the final draft to your teacher or professor.  Don’t trust your fellow classmates?  Consider hiring an editor or a ghostwriter to help out!

If you are still unsure on whether you can cope with your task – you are in the right place to get help. HandMadeWriting is the perfect answer to the question “Who can write my essay?”

A life lesson in Romeo and Juliet taught by death

A life lesson in Romeo and Juliet taught by death

Due to human nature, we draw conclusions only when life gives us a lesson since the experience of others is not so effective and powerful. Therefore, when analyzing and sorting out common problems we face, we may trace a parallel with well-known book characters or real historical figures. Moreover, we often compare our situations with […]

Ethical Research Paper Topics

Ethical Research Paper Topics

Writing a research paper on ethics is not an easy task, especially if you do not possess excellent writing skills and do not like to contemplate controversial questions. But an ethics course is obligatory in all higher education institutions, and students have to look for a way out and be creative. When you find an […]

Art Research Paper Topics

Art Research Paper Topics

Students obtaining degrees in fine art and art & design programs most commonly need to write a paper on art topics. However, this subject is becoming more popular in educational institutions for expanding students’ horizons. Thus, both groups of receivers of education: those who are into arts and those who only get acquainted with art […]

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Common Writing Assignments

8 The Examples Essay

An examples essay supports, develops, and defends its thesis in a series of paragraphs, each of which typically illustrates one way in which the thesis statement can be supported.

If you were writing an essay on “Common Minor Penalties in Hockey,” you might have one body paragraph on tripping, one on interference, and one on roughing. If you were doing a longer assignment, such as a survey of all penalties in hockey, you could subdivide your essay into examples of minor, major, and match penalties, each section of which would require more than one paragraph. The conclusion needs to provide readers with that important sense of closure, asserting that the examples have affirmed the thesis and possibly reminding readers of the benefits your information has provided: Hockey is more entertaining to watch when we understand why players are sometimes sent to the penalty box.

To better understand what an examples essay is, read carefully this essay, which describes examples of the red wine grapes of British Columbia.

Example: Red Wine Grapes of British Columbia

Oenophiles and even less devoted wine drinkers are more likely to associate red wine production with France, Italy, and California than Canada. Yet British Columbia is home now to some excellent estate wineries, especially in the Okanagan region, the climate of which is conducive to the growth of the finest red wine grapes. British Columbia vintners grow and harvest Merlot, Cabernet Sauvignon, and Pinot Noir grapes to produce red wines, which are growing in quality and reputation.

The Merlot grape is dark blue. It is cultivated by vintners in virtually every wine-producing regions of the world. It is the red wine grape that BC vintners plant and harvest most frequently (Pawsey 2). It produces excellent varietal wines, which are those made mainly from the juice of a single type of grape (“Varietal”). The Merlot grapes grown in British Columbia are high in tannins, a substance found in the skin of the grape, which gives BC Merlots a pleasantly dry and bitter taste, redolent of unsweetened black tea (“Tannins”).  The tannins combined with the red fruit flavours from the juice of the grape mellow out the taste of a Merlot wine, producing a medium-bodied, earthy sensation on the tongue. BC Merlots pair well with most foods, though vegetarians and pescatarians will usually prefer a lighter-bodied red.

The Cabernet Sauvignon grape is hardy enough to thrive in all wine-producing climates, including in the Okanagan, with its sometimes severe temperature fluctuations. It produces wine darker in colour than the Merlot but with less tannins (“Cabernet”). BC “cab savs” are usually full-bodied with moderate acidity. Skilled wine drinkers can taste cherry and mint working in harmony in a fine Cabernet Sauvignon wine (“Cabernet”). This is the carnivore’s grape, pairing well with meat lovers’ pizza, rare steak, baked ham, lamb chops, and thick pulled-pork sandwiches.

If the Cabernet Sauvignon is the muscle grape, the Pinot Noir is the delicate and sensitive member of the family. It is more susceptible than others to disease, and even when it is harvested successfully and made into wine, the wine it produces is fickle, sometimes outstanding, sometimes disappointing (Pawsey 3).  British Columbia’s climate should not be conducive to growing the pinot noir grape, but has become so, as one of the few fortunate consequences of global warming (Pawsey 2). BC Pinots are low in tannins, light-bodied, and paler in colour than their Merlot and cab sav cousins. They typically taste of red fruits, with hints of vanilla and leather (“Pinot Noir”). They pair perfectly with the salmon caught in the Pacific Ocean and in the rivers of British Columbia, with other fish dishes, lighter cheeses, and even vegan food.

When it comes to choosing a BC wine cultivated from a red grape, discriminating omnivores are the lucky ones. They may choose a Merlot, a Cabernet Sauvignon, a Pinot Noir, or any blending of the three to fulfill their quest for the perfect complement for their meal.

Works Cited

“ Cabernet Sauvignon .” My Wine Canada . (n.d.), https://mywinecanada.com/types-of-wine/cabernet-sauvignon-wine. Accessed 31 Jan. 2018.

“ Merlot .”  My Wine Canada . (n.d.), https://mywinecanada.com/types-of-wine/merlot-wine. Accessed 31 Jan. 2018.

Pawsey, Tim. “ Pinot Noir Is the Bad Boy of the BC Wine Scene .” Quench Magazine , 27 Dec. 2017, https://quench.me/magazine/pinot-noir-bad-boy-bc-wine-scene/. Accessed 2 Feb. 2019.

 “ Pinot Noir .” My Wine Canada. (n.d.), https://mywinecanada.com/types-of-wine/pinot-noir-wine. Accessed 31 Jan. 2018.

“ Varietal .” Wikipedia, The Free Encyclopedia , 1 Nov. 2018,  https://en.wikipedia.org/wiki/Varietal. Accessed 2 Feb. 2019.

Red Wine Grapes of British Columbia

Study Questions

Respond to these questions in writing, in small group discussion, or both.

  • What is the thesis of this essay?
  • What is an oenophile?
  • Do you think “The Red Wine Grapes of British Columbia” is informative? What did you learn from the essay?
  • Is the concluding paragraph effective? Why or why not?
  • Is the works cited list appropriate for this essay? Why or why not?

Writing Assignment

Write an examples essay of approximately 750 words on one of the following topics: popular video games, designer handbags, basketball shoes, science fiction movies, high-performance sports cars. You may also select your own topic or one recommended by your teacher.

Composition and Literature Copyright © 2019 by James Sexton and Derek Soles is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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34 Compelling Compare and Contrast Essay Examples

Topics cover education, technology, pop culture, sports, animals, and more.

what is a example of a essay

Do your writers need some inspiration? If you’re teaching students to write a compare and contrast essay, a strong example is an invaluable tool. This round-up of our favorite compare and contrast essays covers a range of topics and grade levels, so no matter your students’ interests or ages, you’ll always have a helpful example to share. You’ll find links to full essays about education, technology, pop culture, sports, animals, and more. (Need compare-and-contrast essay topic ideas? Check out our big list of compare and contrast essay topics! )

What is a compare and contrast essay?

  • Education and parenting essays
  • Technology essays
  • Pop culture essays
  • Historical and political essays
  • Sports essays
  • Lifestyle essays
  • Healthcare essays
  • Animal essays

When choosing a compare and contrast essay example to include on this list, we considered the structure. A strong compare and contrast essay begins with an introductory paragraph that includes background context and a strong thesis. Next, the body includes paragraphs that explore the similarities and differences. Finally, a concluding paragraph restates the thesis, draws any necessary inferences, and asks any remaining questions.

A compare and contrast essay example can be an opinion piece comparing two things and making a conclusion about which is better. For example, “Is Tom Brady really the GOAT?” It can also help consumers decide which product is better suited to them. Should you keep your subscription to Hulu or Netflix? Should you stick with Apple or explore Android? Here’s our list of compare and contrast essay samples categorized by subject.

Education and Parenting Compare and Contrast Essay Examples

Private school vs. public school.

Sample lines: “Deciding whether to send a child to public or private school can be a tough choice for parents. … Data on whether public or private education is better can be challenging to find and difficult to understand, and the cost of private school can be daunting. … According to the most recent data from the National Center for Education Statistics, public schools still attract far more students than private schools, with 50.7 million students attending public school as of 2018. Private school enrollment in the fall of 2017 was 5.7 million students, a number that is down from 6 million in 1999.”

Read the full essay: Private School vs. Public School at U.S. News and World Report

Homeschool vs. Public School: How Home Schooling Will Change Public Education

Homeschool vs. Public School: How Home Schooling Will Change Public Education

Sample lines: “Home schooling, not a present threat to public education, is nonetheless one of the forces that will change it. If the high estimates of the number of children in home schools (1.2 million) is correct, then the home-schooling universe is larger than the New York City public school system and roughly the size of the Los Angeles and Chicago public school systems combined. … Critics charge that three things are wrong with home schooling: harm to students academically; harm to society by producing students who are ill-prepared to function as democratic citizens and participants in a modern economy; and harm to public education, making it more difficult for other parents to educate their children. … It is time to ask whether home schooling, charters, and vouchers should be considered parts of a broad repertoire of methods that we as a society use to educate our children.”

Read the full essay: Homeschool vs. Public School: How Home Schooling Will Change Public Education at Brookings

Which parenting style is right for you?

Sample lines: “The three main types of parenting are on a type of ‘sliding scale’ of parenting, with permissive parenting as the least strict type of parenting. Permissive parenting typically has very few rules, while authoritarian parenting is thought of as a very strict, rule-driven type of parenting.”

Read the full essay: What Is Authoritative Parenting? at Healthline

Masked Education? The Benefits and Burdens of Wearing Face Masks in Schools During the Pandemic

Sample lines: “Face masks can prevent the spread of the virus SARS-CoV-2. … However, covering the lower half of the face reduces the ability to communicate. Positive emotions become less recognizable, and negative emotions are amplified. Emotional mimicry, contagion, and emotionality in general are reduced and (thereby) bonding between teachers and learners, group cohesion, and learning—of which emotions are a major driver. The benefits and burdens of face masks in schools should be seriously considered and made obvious and clear to teachers and students.”

Read the full essay: Masked Education? The Benefits and Burdens of Wearing Face Masks in Schools During the Pandemic at National Library of Medicine

To Ban or Not: What Should We Really Make of Book Bans?

To Ban or Not: What Should We Really Make of Book Bans?

Sample lines: “In recent years, book bans have soared in schools, reaching an all-time high in fall 2022. … The challenge of balancing parent concerns about ‘age appropriateness’ against the imperative of preparing students to be informed citizens is still on the minds of many educators today. … Such curricular decision-making  should  be left to the professionals, argues English/language arts instructional specialist Miriam Plotinsky. ‘Examining texts for their appropriateness is not a job that noneducators are trained to do,’ she wrote last year, as the national debate over censorship resurged with the news that a Tennessee district banned the graphic novel  Maus  just days before Holocaust Remembrance Day.”

Read the full essay: To Ban or Not: What Should We Really Make of Book Bans? at Education Week

Technology Compare and Contrast Essay Examples

Netflix vs. hulu 2023: which is the best streaming service.

Sample lines: “Netflix fans will point to its high-quality originals, including  The Witcher ,  Stranger Things ,  Emily in Paris ,  Ozark , and more, as well as a wide variety of documentaries like  Cheer ,  The Last Dance ,  My Octopus Teacher , and many others. It also boasts a much larger subscription base, with more than 222 million subscribers compared to Hulu’s 44 million. Hulu, on the other hand, offers a variety of extras such as HBO and Showtime—content that’s unavailable on Netflix. Its price tag is also cheaper than the competition, with its $7/mo. starting price, which is a bit more palatable than Netflix’s $10/mo. starting price.”

Read the full essay: Netflix vs. Hulu 2023: Which is the best streaming service? at TV Guide

Kindle vs. Hardcover: Which is easier on the eyes?

Kindle vs. Hardcover: Which is easier on the eyes?

Sample lines: “In the past, we would have to drag around heavy books if we were really into reading. Now, we can have all of those books, and many more, stored in one handy little device that can easily be stuffed into a backpack, purse, etc. … Many of us still prefer to hold an actual book in our hands. … But, whether you use a Kindle or prefer hardcover books or paperbacks, the main thing is that you enjoy reading. A story in a book or on a Kindle device can open up new worlds, take you to fantasy worlds, educate you, entertain you, and so much more.”

Read the full essay: Kindle vs. Hardcover: Which is easier on the eyes? at Books in a Flash

iPhone vs. Android: Which is better for you?

Sample lines: “The iPhone vs. Android comparison is a never-ending debate on which one is best. It will likely never have a real winner, but we’re going to try and help you to find your personal pick all the same. iOS 17 and Android 14—the latest versions of the two operating systems—both offer smooth and user-friendly experiences, and several similar or identical features. But there are still important differences to be aware of. … Owning an iPhone is a simpler, more convenient experience. There’s less to think about. … Android-device ownership is a bit harder. … Yet it’s simultaneously more freeing, because it offers more choice.”

Read the full essay: iPhone vs. Android: Which is better for you? at Tom’s Guide

Cutting the cord: Is streaming or cable better for you?

Sample lines: “Cord-cutting has become a popular trend in recent years, thanks to the rise of streaming services. For those unfamiliar, cord cutting is the process of canceling your cable subscription and instead, relying on streaming platforms such as Netflix and Hulu to watch your favorite shows and movies. The primary difference is that you can select your streaming services à la carte while cable locks you in on a set number of channels through bundles. So, the big question is: should you cut the cord?”

Read the full essay: Cutting the cord: Is streaming or cable better for you? at BroadbandNow

PS5 vs. Nintendo Switch

PS5 vs. Nintendo Switch

Sample lines: “The crux of the comparison comes down to portability versus power. Being able to migrate fully fledged Nintendo games from a big screen to a portable device is a huge asset—and one that consumers have taken to, especially given the Nintendo Switch’s meteoric sales figures. … It is worth noting that many of the biggest franchises like Call of Duty, Madden, modern Resident Evil titles, newer Final Fantasy games, Grand Theft Auto, and open-world Ubisoft adventures like Assassin’s Creed will usually skip Nintendo Switch due to its lack of power. The inability to play these popular games practically guarantees that a consumer will pick up a modern system, while using the Switch as a secondary device.”

Read the full essay: PS5 vs. Nintendo Switch at Digital Trends

What is the difference between Facebook and Instagram?

Sample lines: “Have you ever wondered what is the difference between Facebook and Instagram? Instagram and Facebook are by far the most popular social media channels used by digital marketers. Not to mention that they’re also the biggest platforms used by internet users worldwide. So, today we’ll look into the differences and similarities between these two platforms to help you figure out which one is the best fit for your business.”

Read the full essay: What is the difference between Facebook and Instagram? at SocialBee

Digital vs. Analog Watches—What’s the Difference?

Sample lines: “In short, digital watches use an LCD or LED screen to display the time. Whereas, an analog watch features three hands to denote the hour, minutes, and seconds. With the advancement in watch technology and research, both analog and digital watches have received significant improvements over the years. Especially in terms of design, endurance, and accompanying features. … At the end of the day, whether you go analog or digital, it’s a personal preference to make based on your style, needs, functions, and budget.”

Read the full essay: Digital vs. Analog Watches—What’s the Difference? at Watch Ranker

AI Art vs. Human Art: A Side-by-Side Analysis

Sample lines: “Art has always been a reflection of human creativity, emotion, and cultural expression. However, with the rise of artificial intelligence (AI), a new form of artistic creation has emerged, blurring the lines between what is created by human hands and what is generated by algorithms. … Despite the excitement surrounding AI Art, it also raises complex ethical, legal, and artistic questions that have sparked debates about the definition of art, the role of the artist, and the future of art production. … Regardless of whether AI Art is considered ‘true’ art, it is crucial to embrace and explore the vast possibilities and potential it brings to the table. The transformative influence of AI art on the art world is still unfolding, and only time will reveal its true extent.”

Read the full essay: AI Art vs. Human Art: A Side-by-Side Analysis at Raul Lara

Pop Culture Compare and Contrast Essay Examples

Christina aguilera vs. britney spears.

Christina Aguilera vs. Britney Spears- compare and contrast essay example

Sample lines: “Britney Spears vs. Christina Aguilera was the Coke vs. Pepsi of 1999 — no, really, Christina repped Coke and Britney shilled for Pepsi. The two teen idols released debut albums seven months apart before the turn of the century, with Britney’s becoming a standard-bearer for bubblegum pop and Aguilera’s taking an R&B bent to show off her range. … It’s clear that Spears and Aguilera took extremely divergent paths following their simultaneous breakout successes.”

Read the full essay: Christina Aguilera vs. Britney Spears at The Ringer

Harry Styles vs. Ed Sheeran

Sample lines: “The world heard our fantasies and delivered us two titans simultaneously—we have been blessed with Ed Sheeran and Harry Styles. Our cup runneth over; our bounty is immeasurable. More remarkable still is the fact that both have released albums almost at the same time: Ed’s third, Divide , was released in March and broke the record for one-day Spotify streams, while Harry’s frenziedly anticipated debut solo, called Harry Styles , was released yesterday.”

Read the full essay: Harry Styles versus Ed Sheeran at Belfast Telegraph

The Grinch: Three Versions Compared

Sample lines: “Based on the original story of the same name, this movie takes a completely different direction by choosing to break away from the cartoony form that Seuss had established by filming the movie in a live-action form. Whoville is preparing for Christmas while the Grinch looks down upon their celebrations in disgust. Like the previous film, The Grinch hatches a plan to ruin Christmas for the Who’s. … Like in the original Grinch, he disguises himself as Santa Claus, and makes his dog, Max, into a reindeer. He then takes all of the presents from the children and households. … Cole’s favorite is the 2000 edition, while Alex has only seen the original. Tell us which one is your favorite.”

Read the full essay: The Grinch: Three Versions Compared at Wooster School

Historical and Political Compare and Contrast Essay Examples

Malcolm x vs. martin luther king jr.: comparison between two great leaders’ ideologies .

Sample lines: “Although they were fighting for civil rights at the same time, their ideology and way of fighting were completely distinctive. This can be for a plethora of reasons: background, upbringing, the system of thought, and vision. But keep in mind, they devoted their whole life to the same prospect. … Through boycotts and marches, [King] hoped to end racial segregation. He felt that the abolition of segregation would improve the likelihood of integration. Malcolm X, on the other hand, spearheaded a movement for black empowerment.”

Read the full essay: Malcolm X vs. Martin Luther King Jr.: Comparison Between Two Great Leaders’ Ideologies  at Melaninful

Contrast Between Obama and Trump Has Become Clear

Contrast Between Obama and Trump Has Become Clear

Sample lines: “The contrast is even clearer when we look to the future. Trump promises more tax cuts, more military spending, more deficits and deeper cuts in programs for the vulnerable. He plans to nominate a coal lobbyist to head the Environmental Protection Agency. … Obama says America must move forward, and he praises progressive Democrats for advocating Medicare for all. … With Obama and then Trump, Americans have elected two diametrically opposed leaders leading into two very different directions.”

Read the full essay: Contrast Between Obama and Trump Has Become Clear at Chicago Sun-Times

Sports Compare and Contrast Essay Examples

Lebron james vs. kobe bryant: a complete comparison.

Sample lines: “LeBron James has achieved so much in his career that he is seen by many as the greatest of all time, or at least the only player worthy of being mentioned in the GOAT conversation next to Michael Jordan. Bridging the gap between Jordan and LeBron though was Kobe Bryant, who often gets left out of comparisons and GOAT conversations. … Should his name be mentioned more though? Can he compare to LeBron or is The King too far past The Black Mamba in historical rankings already?”

Read the full essay: LeBron James vs. Kobe Bryant: A Complete Comparison at Sportskeeda

NFL: Tom Brady vs. Peyton Manning Rivalry Comparison

NFL: Tom Brady vs. Peyton Manning Rivalry Comparison

Sample lines: “Tom Brady and Peyton Manning were largely considered the best quarterbacks in the NFL for the majority of the time they spent in the league together, with the icons having many head-to-head clashes in the regular season and on the AFC side of the NFL Playoffs. Manning was the leader of the Indianapolis Colts of the AFC South. … Brady spent his career as the QB of the AFC East’s New England Patriots, before taking his talents to Tampa Bay. … The reality is that winning is the most important aspect of any career, and Brady won more head-to-head matchups than Manning did.”

Read the full essay: NFL: Tom Brady vs. Peyton Manning Rivalry Comparison at Sportskeeda

The Greatest NBA Franchise Ever: Boston Celtics or Los Angeles Lakers?

Sample lines: “The Celtics are universally considered as the greatest franchise in NBA history. But if you take a close look at the numbers, there isn’t really too much separation between them and their arch-rival Los Angeles Lakers. In fact, you can even make a good argument for the Lakers. … In 72 seasons played, the Boston Celtics have won a total of 3,314 games and lost 2,305 or a .590 winning mark. On the other hand, the Los Angeles Lakers have won 3,284 of 5,507 total games played or a slightly better winning record of .596. … But while the Lakers have the better winning percentage, the Celtics have the advantage over them in head-to-head competition.”

Read the full essay: The Greatest NBA Franchise Ever: Boston Celtics or Los Angeles Lakers? at Sport One

Is Soccer Better Than Football?

Sample lines: “Is soccer better than football? Soccer and football lovers have numerous reasons to support their sport of choice. Both keep the players physically fit and help to bring people together for an exciting cause. However, soccer has drawn more numbers globally due to its popularity in more countries.”

Read the full essay: Is Soccer Better Than Football? at Sports Brief

Lifestyle Choices Compare and Contrast Essay Examples

Mobile home vs. tiny house: similarities, differences, pros & cons.

Mobile Home vs. Tiny House: Similarities, Differences, Pros & Cons

Sample lines: “Choosing the tiny home lifestyle enables you to spend more time with those you love. The small living space ensures quality bonding time rather than hiding away in a room or behind a computer screen. … You’ll be able to connect closer to nature and find yourself able to travel the country at any given moment. On the other hand, we have the mobile home. … They are built on a chassis with transportation in mind. … They are not built to be moved on a constant basis. … While moving the home again *is* possible, it may cost you several thousand dollars.”

Read the full essay: Mobile Home vs. Tiny House: Similarities, Differences, Pros & Cons at US Mobile Home Pros

Whole Foods vs. Walmart: The Story of Two Grocery Stores

Sample lines: “It is clear that both stores have very different stories and aims when it comes to their customers. Whole Foods looks to provide organic, healthy, exotic, and niche products for an audience with a very particular taste. … Walmart, on the other hand, looks to provide the best deals, every possible product, and every big brand for a broader audience. … Moreover, they look to make buying affordable and accessible, and focus on the capitalist nature of buying.”

Read the full essay: Whole Foods vs. Walmart: The Story of Two Grocery Stores at The Archaeology of Us

Artificial Grass vs. Turf: The Real Differences Revealed

Sample lines: “The key difference between artificial grass and turf is their intended use. Artificial turf is largely intended to be used for sports, so it is shorter and tougher. On the other hand, artificial grass is generally longer, softer and more suited to landscaping purposes. Most homeowners would opt for artificial grass as a replacement for a lawn, for example. Some people actually prefer playing sports on artificial grass, too … artificial grass is often softer and more bouncy, giving it a feel similar to playing on a grassy lawn. … At the end of the day, which one you will choose will depend on your specific household and needs.”

Read the full essay: Artificial Grass vs. Turf: The Real Differences Revealed at Almost Grass

Minimalism vs. Maximalism: Differences, Similarities, and Use Cases

Minimalism vs. Maximalism: Differences, Similarities, and Use Cases- compare and contrast essay example

Sample lines: “Maximalists love shopping, especially finding unique pieces. They see it as a hobby—even a skill—and a way to express their personality. Minimalists don’t like shopping and see it as a waste of time and money. They’d instead use those resources to create memorable experiences. Maximalists desire one-of-a-kind possessions. Minimalists are happy with duplicates—for example, personal uniforms. … Minimalism and maximalism are about being intentional with your life and belongings. It’s about making choices based on what’s important to you.”

Read the full essay: Minimalism vs. Maximalism: Differences, Similarities, and Use Cases at Minimalist Vegan

Vegetarian vs. Meat Eating: Is It Better To Be a Vegetarian?

Sample lines: “You’ve heard buzz over the years that following a vegetarian diet is better for your health, and you’ve probably read a few magazine articles featuring a celeb or two who swore off meat and animal products and ‘magically’ lost weight. So does ditching meat automatically equal weight loss? Will it really help you live longer and be healthier overall? … Vegetarians appear to have lower low-density lipoprotein cholesterol levels, lower blood pressure  and lower rates of hypertension and type 2 diabetes than meat eaters. Vegetarians also tend to have a lower body mass index, lower overall cancer rates and lower risk of chronic disease. But if your vegetarian co-worker is noshing greasy veggie burgers and fries every day for lunch, is he likely to be healthier than you, who always orders the grilled salmon? Definitely not!”

Read the full essay: Vegetarian vs. Meat Eating: Is It Better To Be a Vegetarian? at WebMD

Healthcare Compare and Contrast Essay Examples

Similarities and differences between the health systems in australia & usa.

Sample lines: “Australia and the United States are two very different countries. They are far away from each other, have contrasting fauna and flora, differ immensely by population, and have vastly different healthcare systems. The United States has a population of 331 million people, compared to Australia’s population of 25.5 million people.”

Read the full essay: Similarities and Differences Between the Health Systems in Australia & USA at Georgia State University

Universal Healthcare in the United States of America: A Healthy Debate

Universal Healthcare in the United States of America: A Healthy Debate

Sample lines: “Disadvantages of universal healthcare include significant upfront costs and logistical challenges. On the other hand, universal healthcare may lead to a healthier populace, and thus, in the long-term, help to mitigate the economic costs of an unhealthy nation. In particular, substantial health disparities exist in the United States, with low socio-economic status segments of the population subject to decreased access to quality healthcare and increased risk of non-communicable chronic conditions such as obesity and type II diabetes, among other determinants of poor health.”

Read the full essay: Universal Healthcare in the United States of America: A Healthy Debate at National Library of Medicine

Pros and Cons of Physician Aid in Dying

Sample lines: “Physician aid in dying is a controversial subject raising issues central to the role of physicians. … The two most common arguments in favor of legalizing AID are respect for patient autonomy and relief of suffering. A third, related, argument is that AID is a safe medical practice, requiring a health care professional. … Although opponents of AID offer many arguments ranging from pragmatic to philosophical, we focus here on concerns that the expansion of AID might cause additional, unintended harm through suicide contagion, slippery slope, and the deaths of patients suffering from depression.”

Read the full essay: Pros and Cons of Physician Aid in Dying at National Library of Medicine

Animals Compare and Contrast Essay Examples

Compare and contrast paragraph—dogs and cats.

Compare and Contrast Paragraph—Dogs and Cats- compare and contrast essay example

Sample lines: “Researchers have found that dogs have about twice the number of neurons in their cerebral cortexes than what cats have. Specifically, dogs had around 530 million neurons, whereas the domestic cat only had 250 million neurons. Moreover, dogs can be trained to learn and respond to our commands, but although your cat understands your name, and anticipates your every move, he/she may choose to ignore you.”

Read the full essay: Compare and Contrast Paragraph—Dogs and Cats at Proofwriting Guru via YouTube

Giddyup! The Differences Between Horses and Dogs

Sample lines: “Horses are prey animals with a deep herding instinct. They are highly sensitive to their environment, hyper aware, and ready to take flight if needed. Just like dogs, some horses are more confident than others, but just like dogs, all need a confident handler to teach them what to do. Some horses are highly reactive and can be spooked by the smallest things, as are dogs. … Another distinction between horses and dogs … was that while dogs have been domesticated , horses have been  tamed. … Both species have influenced our culture more than any other species on the planet.”

Read the full essay: Giddyup! The Differences Between Horses and Dogs at Positively Victoria Stilwell

Exotic, Domesticated, and Wild Pets

Sample lines: “Although the words ‘exotic’ and ‘wild’ are frequently used interchangeably, many people do not fully understand how these categories differ when it comes to pets. ‘A wild animal is an indigenous, non-domesticated animal, meaning that it is native to the country where you are located,’ Blue-McLendon explained. ‘For Texans, white-tailed deer, pronghorn sheep, raccoons, skunks, and bighorn sheep are wild animals … an exotic animal is one that is wild but is from a different continent than where you live.’ For example, a hedgehog in Texas would be considered an exotic animal, but in the hedgehog’s native country, it would be considered wildlife.”

Read the full essay: Exotic, Domesticated, and Wild Pets at Texas A&M University

Should Zoos Be Banned? Pros & Cons of Zoos

Should Zoos Be Banned? Pros & Cons of Zoos

Sample lines: “The pros and cons of zoos often come from two very different points of view. From a legal standard, animals are often treated as property. That means they have less rights than humans, so a zoo seems like a positive place to maintain a high quality of life. For others, the forced enclosure of any animal feels like an unethical decision. … Zoos provide a protected environment for endangered animals, and also help in raising awareness and funding for wildlife initiatives and research projects. … Zoos are key for research. Being able to observe and study animals is crucial if we want to contribute to help them and repair the ecosystems. … Zoos are a typical form of family entertainment, but associating leisure and fun with the contemplation of animals in captivity can send the wrong signals to our children.”

Read the full essay: Should Zoos Be Banned? Pros & Cons of Zoos at EcoCation

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Home — Essay Samples — Philosophy — Ethics — Divine Command Theory: An Examination of Morality and Religion

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Divine Command Theory: an Examination of Morality and Religion

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Taking an Azimuth on the US Military’s Recruiting Crisis: What We Learned from MWI and TRADOC’s Essay Competition

Zachary Griffiths , Laura Keenan and Max Margulies | 12.20.23

Taking an Azimuth on the US Military’s Recruiting Crisis: What We Learned from MWI and TRADOC’s Essay Competition

“One of the toughest recruiting landscapes I’ve seen in over thirty-three years of service.” That was how Major General Johnny K. Davis, the commanding general of US Army Recruiting Command, described the challenges facing the Army during his testimony , alongside his counterparts from the Navy, Air Force, and Marine Corps, before the Senate Armed Services Committee earlier this month. In the wake of consecutive recruitment shortfalls, the US Army is transforming its recruitment strategy. Despite setting an ambitious target of sixty-five thousand recruits for 2023, the Army managed to secure only fifty-five thousand enlistments , further solidifying the need for a recruitment overhaul.

Recognizing the changing social and economic landscape in America, the Army is recalibrating its focus. Secretary of the Army Christine Wormuth announced sweeping changes to the recruiting enterprise on October 3, 2023. After decades of focusing almost exclusively on a traditional recruitment pool of individuals with a high school education, officials are now aiming for at least a third of all new recruits to have a college education by 2028. This shift acknowledges the evolving labor market, in which nearly 40 percent of all those between twenty-five and thirty-four years old have a bachelor’s degree or higher—up almost nine percentage points from only 2010.

But it’s not just about the who; it’s about the how. Secretary Wormuth also revealed plans to introduce a specialized “talent acquisition” enlisted occupational specialty , under the designator 42T. This move aims to transition from a transient recruiting force to a permanent, specialized team, reflecting practices in the private sector. Furthermore, US Army Recruiting Command (USAREC) is set for a significant elevation, reporting directly to the Pentagon and transitioning its leadership from a two-star to a three-star general. This reorganization will integrate the Army Enterprise Marketing Office and the Army’s Cadet Command, emphasizing the critical nature of recruitment for the Army’s future.

As the Army’s senior leaders geared up for this comprehensive overhaul of recruiting, the Modern War Institute and US Army Training and Doctrine Command (TRADOC) launched an essay competition to mine the wisdom of the commons. Specifically, the prompt asked: What novel approaches can the United States military employ to solve the recruiting crisis? The responses we received describe the strategic environment and challenges against which the Army released this new recruiting plan and offer useful insights for what will surely be a continuing effort. Two rounds of judging by the essay contest committee, leaders in the recruiting enterprise, and TRADOC’s senior leaders selected our winners:

  • “ Rethinking the Military’s Promotional Content Strategy to Address the Military’s Recruitment Crisis ,” by Jonathan Li and Max Xie. 
  • “ Addressing Military Recruitment Challenges Through Data Sharing ,” by Jake Steel and Chad Aldeman. 
  • “ Sustaining the All-Volunteer Force Means Streamlining Army Recruitment ,” by Jesus M. Feliciano and Travis M. Prendergast.

Despite this broad prompt, submissions focused overwhelmingly on the Army, though we hope the Department of Defense and the other services consider these findings as well. The number of submissions—318 in total, more than any essay competition at MWI to date—suggests passion across the military for solving this important problem. Submissions came from across the joint force, with a majority from the Army authors (249 essays), followed by the Air Force (twenty-two), the Navy (eighteen), and others.

Within these submissions, there was a varied representation of ranks, from junior enlisted personnel to senior officers, illustrating the depth and breadth of insights across the military hierarchy. Civilian perspectives also enriched the discourse, contributing twenty-four essays to the collection. A notable segment of these essays, specifically thirteen, hailed from the Army’s Recruiting Command, offering specialized insights from those with the most direct experience with the Army’s recruitment challenges. This range of backgrounds and experiences provided a comprehensive view of the challenges and potential solutions for the Army’s recruiting crisis.

From forming formidable teams at Army bases to foster recruiting to fueling the future with entrepreneur loans for veterans’ ventures to fashioning a fresh approach that applies techniques from corporations with chief marketing officers, the depth and diversity of discussions in these essays are impressive. Overall, they tend to identify two broad categories of ways the Army needs to renew its recruiting efforts. First, the Army needs to embrace new methods of communicating its message to the American public so that more people know what it can offer. Second, it needs to adopt a more diverse and creative approach to how it incentivizes people to serve.

Embrace Modern Communications Channels

One recurring challenge throughout the essays is the notion that too few people think about the army as a job option, a concept that is often referred to as the propensity for military service . The idea here is that the public lacks familiarity with military service, but if there was more high-quality information available, people would realize the military is an attractive option. A large group of essays in this vein argued for more community partnerships with the military. Current practices, such as Air Force flyovers and servicemember tributes at sporting events, do not sufficiently educate potential recruits about military life. Essays here put forth a range of recommendations, including incentivizing veterans to volunteer as mentors, embedding military liaisons within secondary and postsecondary educational institutions, and organizing military base open houses and ride-along opportunities. Such strategies not only demystify military roles but also empower potential recruits to visualize their places within the Army.

In the evolving world of recruitment, understanding and adapting to the changing educational landscape is paramount. This perspective is underscored by ten essays that highlighted the value of targeting individuals with postsecondary education. The growing prevalence of higher education in the American workforce signifies that the Army can tap into a pool of candidates with diverse skill sets and perspectives; it just needs to reach them. These individuals’ analytical skills from rigorous academic training, combined with the discipline of military life, would make them valued contributors as servicemembers.

Suggestions did not limit themselves to expanding the physical presence of the military in society. The era of digital transformation is reshaping myriad sectors, and military recruitment is no exception. Among the submissions, eighty-six insightful essays converged around the pivotal role of modern communication channels in reaching potential recruits. In particular, many essays argued for meeting Generation Z—and soon Generation Alpha—where they already are, rather than expecting them to come to the military. These approaches prioritize marketing and recruiter outreach through digital platforms, especially social media, to exploit technology to its fullest potential.

Essay authors did not fail to notice that recruiters need additional tools for these new tactics. Several thought-provoking essays suggest that USAREC should delineate its recruiters based on their aptitudes for varied roles, such as social media engagement, contact management, administrative tasks, and content creation. By fine-tuning the training of recruiters and cultivating cross-functional teams that harness these diverse talents, the Army can foster a sense of accomplishment among its recruiters while optimizing recruitment outcomes for a twenty-first-century environment.

Redefine and Diversify Recruitment Approaches

Of course, getting the message out there is only helpful if people like what they hear. Many essays provided creative suggestions for how the Army can refine its value proposition, or what if offers to potential recruits. Part of this is recognizing that there are different reasons people join the Army. While combat arms may still require the most recruits, the Army needs troops with a variety of skills. Moreover, the Army should recognize that marketing campaigns emphasizing high operational tempos and dangerous and exciting opportunities may resonate with only some recruits.

In terms of branding and marketing, some essays applauded the return of the “Be All You Can Be” campaign as a way to appeal to broader populations. Others argued for additional narratives. By tapping into the universal “ hero’s journey ” motif, Army messaging could resonate with young individuals, aligning with their intrinsic desires to chart meaningful life trajectories.

But marketing cannot do it all. The Army needs to provide a wider array of incentives to attract people who are aware of the Army but are not convinced to serve. For example, the infusion of behavioral economics principles presents an intriguing proposition for refining recruitment strategies by targeting the subconscious decision-making processes of potential recruits. One essay introduces the notion of leveraging concepts like choice architecture and availability heuristics to address the Army’s recruiting challenges. By marrying these behavioral principles with a deep understanding of the unique environment, the Army can craft impactful and resonant campaigns. Many essays argued that more flexible career options and family stability could both strengthen the force and attract more recruits—not least by reinvigorating retention rates so that current servicemembers continue to pitch the military as an attractive career option. Other insightful submissions highlighted a multifaceted approach: not just new monetary and educational incentives, but also clear career pathways, mentorship opportunities, and other intangible benefits.

These essays emphasize the critical importance of continuous training and development, not just for the recruits but also for the recruiters. One noteworthy essay detailed the advantages of ensuring recruiters, as ambassadors of the Army, are armed with the latest knowledge, skills, and tools. Revisions to USAREC career incentives and structures, many of which seem to have been included in the Army’s recent announcement, would create stronger links between recruiters and their communities, so they can better identify what works for the population they work with. The incentive structure must be diversified and enhanced, incorporating a mix of tangible rewards and intangible benefits to cater to the varied aspirations of potential recruits.

Similarly, the importance of feedback and iterative improvement was a recurring theme in three essays. One such submission championed the idea of establishing channels for recruits and recruiters to voice their experiences. This feedback, coupled with evidence-based evaluation, can ensure recruitment strategies remain both effective and relevant. The recruiting enterprise can be a data-rich environment, and it is important to maximize what we can learn from it. Structured feedback mechanisms must be firmly established, with an emphasis on consistently collecting, analyzing, and integrating feedback into the recruitment process, ensuring strategies are always aligned with the changing needs and aspirations of the modern recruit.

what is a example of a essay

The United States, and especially the US Army, stands at a waypoint in its recruitment journey. The challenges faced in recent years underscore the pressing need for a comprehensive overhaul of its recruitment strategies. As the United States’ social, political, and economic systems evolve, so too must the Army’s approach to attracting the best and brightest to its ranks. The essays submitted in response to MWI and TRADOC’s prompt have illuminated a rich tapestry of insights, strategies, and innovative solutions. They emphasize the importance of modern communication channels and the need to diversify recruitment approaches.

The Army’s recent announcements, including the shift toward recruiting more individuals with more advanced education and the introduction of specialized talent acquisition teams, are promising steps in the right direction. The journey doesn’t end here, but perhaps that is where it starts. The wealth of ideas presented in the essay competition serves as a testament to the collective wisdom and commitment of both military and civilian thinkers. Although only three winners were selected, our judges read all submissions carefully, and appreciated the view that these submissions provided in aggregate. Submissions not selected provide a collective azimuth to guide recruiting efforts into the future. Thanks to those who submitted.

As the Army embarks on this transformative journey, it must remain open to these diverse perspectives, ensuring that its recruitment strategies not only are effective but also resonate with the aspirations and values of the next generation. The future of the US Army, and by extension the nation’s security, hinges on its ability to adapt, innovate, and inspire.

Zachary Griffiths is a major in the United States Army and the director of the Harding Project to renew professional military writing.

Laura Keenan is a lieutenant colonel in the District of Columbia Army National Guard. She is a United States Military Academy graduate and a distinguished graduate of the National War College. In her civilian career, she has worked at LinkedIn for almost seven years in sales and employer branding.

Max Margulies is an assistant professor and director of research at the Modern War Institute at West Point.

Special thanks to Lieutenant Colonel TJ Spolizino, Lieutenant Colonel Adriana Ramirez-Scott, and Lieutenant Colonel Ryan Pallas for reviewing essays.

The views expressed are those of the authors and do not reflect the official position of the United States Military Academy, Department of the Army, or Department of Defense.

Image credit: Sgt. Jared Simmons, US Army

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The articles and other content which appear on the Modern War Institute website are unofficial expressions of opinion. The views expressed are those of the authors, and do not reflect the official position of the United States Military Academy, Department of the Army, or Department of Defense.

The Modern War Institute does not screen articles to fit a particular editorial agenda, nor endorse or advocate material that is published. Rather, the Modern War Institute provides a forum for professionals to share opinions and cultivate ideas. Comments will be moderated before posting to ensure logical, professional, and courteous application to article content.

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11 Common Types Of Verbs Used In The English Language

  • What Is A Verb?
  • Types Of Verbs
  • Power Up With Grammar Coach

On an average day, a lot of things can happen: people go to work. Kids study in school. Animals hunt for food. Friends talk to each other. All of these sentences express basic ideas about everyday events. However, we can also use sentences to express more complicated ideas: citizens can own property. People will chase their dreams to get what they want. Both our simple sentences and complex sentences have something in common: they all use verbs.

Verbs are very important in grammar, and we actually use many different types of verbs when we talk about what things do or how things are. Because they do so much for us, it is only fair that we take the time to learn a little more about verbs and some of the common types of verbs used in English.

What is a verb ?

When we write sentences or clauses, we need to include a verb. What is a verb ? A verb is a word that we use to refer to actions (what things do) and states of being (how things are). For example, the words describe, eat , and rotate are verbs. As you are about to see, verbs come in a lot of different types that don’t all behave the same way. When using proper grammar, it is important that you use verbs correctly. So, we are going to explore the many different types of verbs that we use and how to successfully use them to create great, clear sentences.

what is a example of a essay

Types of verbs

We are going to explore 11 different types of verbs. Because every type deserves some attention, we won’t be going into too much detail on each type. If you want to learn more than what is covered here, you’re in luck. Listed below are each of the 11 types of verbs we are going to look at and a link to an article entirely focused on that specific type of verb.

  • Action verbs
  • Stative verbs
  • Transitive verbs
  • Intransitive verbs
  • Linking verbs
  • Helping verbs (also called auxiliary verbs)
  • Modal verbs
  • Regular verbs
  • Irregular verbs
  • Phrasal verbs
  • Infinitives

1. Action verbs

Action verbs, as their name says, are used to refer to actions. These can refer to physical actions that are performed with bodies or objects, such as jump , hit , or sing , or mental actions that we use our brains to perform, such as think , consider , or memorize . Most verbs you will find are action verbs.

List of action verbs

Examples of action verbs in a sentence.

Each of these sentences uses action verbs. You’ll see that each verb is referring to a physical or mental action.

  • I work at a factory.
  • Cats chase mice.
  • We listened to the woman’s amazing story.

 2. Stative verbs

Unlike action verbs, stative verbs refer to conditions or states of being . Generally speaking, we use stative verbs to describe things like qualities, states of existence, opinions, beliefs, and emotions. When used in a sentence, stative verbs do not refer to actions. It is important to know that some verbs can be used as either action or stative verbs depending on their meaning in the sentence. We are less likely to use stative verbs in the continuous verb tenses .

List of stative verbs

Get to know the stative verb have even better with this examination of has vs. have .

Examples of stative verbs in a sentence

These sentences all use stative verbs. You’ll notice that none of these verbs refer to actions.

  • The mansion has five bathrooms.
  • Allie loves her younger sisters.
  • My car needs an oil change.

3. Transitive verbs

A transitive verb is a verb that is accompanied by a direct object in a sentence. The direct object is the noun , pronoun , or noun phrase that is having something done to it by the subject of the sentence. Both action and stative verbs can have direct objects, which means they can both be used as transitive verbs.

Examples of transitive verbs in a sentence

The following sentences all contain examples of transitive verbs. As you read each one, consider what the direct object of the sentence is.

  • Leonardo ate a delicious pepperoni pizza.
  • The wealthy man bought three paintings.
  • She really hates broccoli.

4. Intransitive verbs

The opposite of a transitive verb is an intransitive verb . A verb is an intransitive verb if it is not used with a direct object. Remember, only nouns, pronouns, and  noun phrases can be direct objects. Prepositional phrases , adjectives , and adverbs cannot be used as direct objects. Once again, both action and stative verbs can be used as intransitive verbs.

Examples intransitive verbs in a sentence

Each of these sentences uses intransitive verbs. Look carefully and you will see that none of these sentences have direct objects.

  • Airplanes fly .
  • The children slept while the adults worked.
  • The terrified monkeys hid in the trees after they saw the gigantic hungry snake.

5. Linking verbs

Linking verbs are a special type of stative verb whose name gives a big clue as to what they do. Linking verbs are used to link a subject with a subject complement . A subject complement describes or identifies the subject of the sentence or clause. Linking verbs can function as intransitive verbs, which do not take direct objects.

List of words used as linking verbs

Examples of linking verbs in a sentence.

In each of the following sentences, linking verbs are used to link a subject with a subject complement.

  • Mike is a great dancer.
  • That gold watch looks expensive.
  • Suddenly, the mall got really crowded.

6. Helping verbs (auxiliary verbs)

Helping verbs, also called auxiliary verbs, are helpful verbs that work with other verbs to change the meaning of a sentence. A helping verb combines with a main verb in order to accomplish different goals. These include changing the tense of the verb or altering the mood of a sentence.

List of words used as helping verbs

Examples of helping verbs in a sentence.

Each of the following sentences uses a helping verb. Take a moment to consider what each sentence is saying and how a helping verb contributes to the meaning of the sentence.

  • The musician has performed in concerts all over the world.
  • My cat is getting slow in her old age.
  • Cheetahs can run incredibly fast.

7. Modal verbs

Modal verbs are a subgroup of helping verbs that are used to give a sentence a specific mood. Each modal verb is used differently, and they can express concepts such as ability, necessity, possibility, or permission.

List of verbs used as modal verbs

Examples of modal verbs in a sentence.

The following sentences all use modal verbs to express a certain tone. You’ll see that each sentence would have a different meaning (or wouldn’t make sense) without the modal verb.

  • Once you finish your homework, you may play outside.
  • We must carefully add two eggs to the mixing bowl.
  • I would go to the movies if I wasn’t busy working.

Learn about one certain mood that confuses many: the subjunctive mood.

8. Regular verbs

A verb is considered a regular verb if its past tense form and past participle ends in -ed , -d , or the verb is a -t variant verb. For example, the verb look is a regular verb because both its past tense form and past participle is looked . Sometimes, regular verbs may slightly change spelling. For example, the past tense and past participle of cry is cried .

List of regular verbs

  • jump becomes jumped
  • slip becomes slipped
  • try becomes tried
  • sleep becomes slept
  • lend becomes lent

Examples of regular verbs in a sentence

Each of the following sentences use regular verbs in either their past tense form or as a past participle.

  • He walked two miles to the post office.
  • We purchased all of the supplies that we needed for the camping trip.
  • Tiffany had noticed something strange about Marcus’s story.

9. Irregular verbs

An irregular verb is a verb whose past tense and past participle form doesn’t end in -ed , -d , and doesn’t use the – t variant. Often, the spelling of these verbs changes dramatically or may not even change at all.

List of irregular verbs

  • be becomes am , is , are , was , were , be , being , and been
  • eat becomes ate , eaten
  • fly becomes flew , flown
  • catch becomes caught , caught
  • set becomes set , set

Examples of irregular verbs in a sentence

The following sentences use irregular verbs. Despite being used in the past tense or as a past participle, none of these verbs end in -ed , -d , or are a -t variant verb.

  • Cindy knew all of the right answers.
  • This junky computer has given me nothing but headaches since I bought it.
  • The workers took the furniture out of the moving truck.

10. Phrasal verbs

Phrasal verbs are combinations of a verb with prepositions and/or adverbs that have a different meaning from the individual words used to form them. For example, the verb shut means “to close,” and the adverb down means “not up” or “in a descending direction.” However, the phrasal verb shut down means to stop the operation of something.

List of phrasal verbs

  • put up with
  • talk down to

Examples of phrasal verbs in a sentence

The following sentences show how we can use phrasal verbs. Sometimes, we can separate out the words of a phrasal verb and the sentence is still grammatically correct.

  • The frustrated business owner closed down his store.
  • Dave loves to show off his baseball trophies.
  • My mother always told me it is a good idea to put some money away in case of emergencies.

11. Infinitives

Our last type of verb isn’t actually a verb at all —sorry about that! However, infinitives look a lot like verbs because they are derived from them. An infinitive of a verb is identical to the base form of the verb. For example, the infinitive form of the verb open is open . Typically, we use infinitives with the word to in order to form infinitive phrases. Infinitive phrases can be used for a variety of reasons, such as to act like nouns, adjectives, or adverbs.

Examples of infinitive phrases in a sentence

All of the following sentences use infinitive phrases. In order, the infinitive phrases are acting as a noun ( nominal infinitive), an adjective ( adjectival infinitive), and an adverb ( adverbial infinitive).

  • To play guitar in a rock band is my goal.
  • If you are looking for the best restaurants in town, Luis is the person to ask .
  • The writing in the letter was too small to see .

Types of Verbs Chart 1

Find out how well you know the types of verbs by taking this quiz!

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Improve your writing with Thesaurus.com’s Grammar Coach ™, which catches grammar and spelling errors and provides Thesaurus-powered synonym suggestions. Using machine learning, this tool can spot the difference between the different verb types, their correct and incorrect uses—and much more!

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Now that you've mastered verbs, let's look at the 10 types of nouns.

what is a example of a essay

Ways To Say

Synonym of the day

What is cloud computing?

Group of white spheres on light blue background

With cloud computing, organizations essentially buy a range of services offered by cloud service providers (CSPs). The CSP’s servers host all the client’s applications. Organizations can enhance their computing power more quickly and cheaply via the cloud than by purchasing, installing, and maintaining their own servers.

The cloud-computing model is helping organizations to scale new digital solutions with greater speed and agility—and to create value more quickly. Developers use cloud services to build and run custom applications and to maintain infrastructure and networks for companies of virtually all sizes—especially large global ones. CSPs offer services, such as analytics, to handle and manipulate vast amounts of data. Time to market accelerates, speeding innovation to deliver better products and services across the world.

What are examples of cloud computing’s uses?

Get to know and directly engage with senior mckinsey experts on cloud computing.

Brant Carson is a senior partner in McKinsey’s Vancouver office; Chandra Gnanasambandam and Anand Swaminathan are senior partners in the Bay Area office; William Forrest is a senior partner in the Chicago office; Leandro Santos is a senior partner in the Atlanta office; Kate Smaje is a senior partner in the London office.

Cloud computing came on the scene well before the global pandemic hit, in 2020, but the ensuing digital dash  helped demonstrate its power and utility. Here are some examples of how businesses and other organizations employ the cloud:

  • A fast-casual restaurant chain’s online orders multiplied exponentially during the 2020 pandemic lockdowns, climbing to 400,000 a day, from 50,000. One pleasant surprise? The company’s online-ordering system could handle the volume—because it had already migrated to the cloud . Thanks to this success, the organization’s leadership decided to accelerate its five-year migration plan to less than one year.
  • A biotech company harnessed cloud computing to deliver the first clinical batch of a COVID-19 vaccine candidate for Phase I trials in just 42 days—thanks in part to breakthrough innovations using scalable cloud data storage and computing  to facilitate processes ensuring the drug’s safety and efficacy.
  • Banks use the cloud for several aspects of customer-service management. They automate transaction calls using voice recognition algorithms and cognitive agents (AI-based online self-service assistants directing customers to helpful information or to a human representative when necessary). In fraud and debt analytics, cloud solutions enhance the predictive power of traditional early-warning systems. To reduce churn, they encourage customer loyalty through holistic retention programs managed entirely in the cloud.
  • Automakers are also along for the cloud ride . One company uses a common cloud platform that serves 124 plants, 500 warehouses, and 1,500 suppliers to consolidate real-time data from machines and systems and to track logistics and offer insights on shop floor processes. Use of the cloud could shave 30 percent off factory costs by 2025—and spark innovation at the same time.

That’s not to mention experiences we all take for granted: using apps on a smartphone, streaming shows and movies, participating in videoconferences. All of these things can happen in the cloud.

Learn more about our Cloud by McKinsey , Digital McKinsey , and Technology, Media, & Telecommunications  practices.

How has cloud computing evolved?

Going back a few years, legacy infrastructure dominated IT-hosting budgets. Enterprises planned to move a mere 45 percent of their IT-hosting expenditures to the cloud by 2021. Enter COVID-19, and 65 percent of the decision makers surveyed by McKinsey increased their cloud budgets . An additional 55 percent ended up moving more workloads than initially planned. Having witnessed the cloud’s benefits firsthand, 40 percent of companies expect to pick up the pace of implementation.

The cloud revolution has actually been going on for years—more than 20, if you think the takeoff point was the founding of Salesforce, widely seen as the first software as a service (SaaS) company. Today, the next generation of cloud, including capabilities such as serverless computing, makes it easier for software developers to tweak software functions independently, accelerating the pace of release, and to do so more efficiently. Businesses can therefore serve customers and launch products in a more agile fashion. And the cloud continues to evolve.

Circular, white maze filled with white semicircles.

Introducing McKinsey Explainers : Direct answers to complex questions

Cost savings are commonly seen as the primary reason for moving to the cloud but managing those costs requires a different and more dynamic approach focused on OpEx rather than CapEx. Financial-operations (or FinOps) capabilities  can indeed enable the continuous management and optimization of cloud costs . But CSPs have developed their offerings so that the cloud’s greatest value opportunity is primarily through business innovation and optimization. In 2020, the top-three CSPs reached $100 billion  in combined revenues—a minor share of the global $2.4 trillion market for enterprise IT services—leaving huge value to be captured. To go beyond merely realizing cost savings, companies must activate three symbiotic rings of cloud value creation : strategy and management, business domain adoption, and foundational capabilities.

What’s the main reason to move to the cloud?

The pandemic demonstrated that the digital transformation can no longer be delayed—and can happen much more quickly than previously imagined. Nothing is more critical to a corporate digital transformation than becoming a cloud-first business. The benefits are faster time to market, simplified innovation and scalability, and reduced risk when effectively managed. The cloud lets companies provide customers with novel digital experiences—in days, not months—and delivers analytics absent on legacy platforms. But to transition to a cloud-first operating model, organizations must make a collective effort that starts at the top. Here are three actions CEOs can take to increase the value their companies get from cloud computing :

  • Establish a sustainable funding model.
  • Develop a new business technology operating model.
  • Set up policies to attract and retain the right engineering talent.

How much value will the cloud create?

Fortune 500 companies adopting the cloud could realize more than $1 trillion in value  by 2030, and not from IT cost reductions alone, according to McKinsey’s analysis of 700 use cases.

For example, the cloud speeds up design, build, and ramp-up, shortening time to market when companies have strong DevOps (the combination of development and operations) processes in place; groups of software developers customize and deploy software for operations that support the business. The cloud’s global infrastructure lets companies scale products almost instantly to reach new customers, geographies, and channels. Finally, digital-first companies use the cloud to adopt emerging technologies and innovate aggressively, using digital capabilities as a competitive differentiator to launch and build businesses .

If companies pursue the cloud’s vast potential in the right ways, they will realize huge value. Companies across diverse industries have implemented the public cloud and seen promising results. The successful ones defined a value-oriented strategy across IT and the business, acquired hands-on experience operating in the cloud, adopted a technology-first approach, and developed a cloud-literate workforce.

Learn more about our Cloud by McKinsey and Digital McKinsey practices.

What is the cloud cost/procurement model?

Some cloud services, such as server space, are leased. Leasing requires much less capital up front than buying, offers greater flexibility to switch and expand the use of services, cuts the basic cost of buying hardware and software upfront, and reduces the difficulties of upkeep and ownership. Organizations pay only for the infrastructure and computing services that meet their evolving needs. But an outsourcing model  is more apt than other analogies: the computing business issues of cloud customers are addressed by third-party providers that deliver innovative computing services on demand to a wide variety of customers, adapt those services to fit specific needs, and work to constantly improve the offering.

What are cloud risks?

The cloud offers huge cost savings and potential for innovation. However, when companies migrate to the cloud, the simple lift-and-shift approach doesn’t reduce costs, so companies must remediate their existing applications to take advantage of cloud services.

For instance, a major financial-services organization  wanted to move more than 50 percent of its applications to the public cloud within five years. Its goals were to improve resiliency, time to market, and productivity. But not all its business units needed to transition at the same pace. The IT leadership therefore defined varying adoption archetypes to meet each unit’s technical, risk, and operating-model needs.

Legacy cybersecurity architectures and operating models can also pose problems when companies shift to the cloud. The resulting problems, however, involve misconfigurations rather than inherent cloud security vulnerabilities. One powerful solution? Securing cloud workloads for speed and agility : automated security architectures and processes enable workloads to be processed at a much faster tempo.

What kind of cloud talent is needed?

The talent demands of the cloud differ from those of legacy IT. While cloud computing can improve the productivity of your technology, it requires specialized and sometimes hard-to-find talent—including full-stack developers, data engineers, cloud-security engineers, identity- and access-management specialists, and cloud engineers. The cloud talent model  should thus be revisited as you move forward.

Six practical actions can help your organization build the cloud talent you need :

  • Find engineering talent with broad experience and skills.
  • Balance talent maturity levels and the composition of teams.
  • Build an extensive and mandatory upskilling program focused on need.
  • Build an engineering culture that optimizes the developer experience.
  • Consider using partners to accelerate development and assign your best cloud leaders as owners.
  • Retain top talent by focusing on what motivates them.

How do different industries use the cloud?

Different industries are expected to see dramatically different benefits from the cloud. High-tech, retail, and healthcare organizations occupy the top end of the value capture continuum. Electronics and semiconductors, consumer-packaged-goods, and media companies make up the middle. Materials, chemicals, and infrastructure organizations cluster at the lower end.

Nevertheless, myriad use cases provide opportunities to unlock value across industries , as the following examples show:

  • a retailer enhancing omnichannel  fulfillment, using AI to optimize inventory across channels and to provide a seamless customer experience
  • a healthcare organization implementing remote heath monitoring to conduct virtual trials and improve adherence
  • a high-tech company using chatbots to provide premier-level support combining phone, email, and chat
  • an oil and gas company employing automated forecasting to automate supply-and-demand modeling and reduce the need for manual analysis
  • a financial-services organization implementing customer call optimization using real-time voice recognition algorithms to direct customers in distress to experienced representatives for retention offers
  • a financial-services provider moving applications in customer-facing business domains to the public cloud to penetrate promising markets more quickly and at minimal cost
  • a health insurance carrier accelerating the capture of billions of dollars in new revenues by moving systems to the cloud to interact with providers through easier onboarding

The cloud is evolving  to meet the industry-specific needs of companies. From 2021 to 2024, public-cloud spending on vertical applications (such as warehouse management in retailing and enterprise risk management in banking) is expected to grow by more than 40 percent annually. Spending on horizontal workloads (such as customer relationship management) is expected to grow by 25 percent. Healthcare and manufacturing organizations, for instance, plan to spend around twice as much on vertical applications as on horizontal ones.

Learn more about our Cloud by McKinsey , Digital McKinsey , Financial Services , Healthcare Systems & Services , Retail , and Technology, Media, & Telecommunications  practices.

What are the biggest cloud myths?

Views on cloud computing can be clouded by misconceptions. Here are seven common myths about the cloud —all of which can be debunked:

  • The cloud’s value lies primarily in reducing costs.
  • Cloud computing costs more than in-house computing.
  • On-premises data centers are more secure than the cloud.
  • Applications run more slowly in the cloud.
  • The cloud eliminates the need for infrastructure.
  • The best way to move to the cloud is to focus on applications or data centers.
  • You must lift and shift applications as-is or totally refactor them.

How large must my organization be to benefit from the cloud?

Here’s one more huge misconception: the cloud is just for big multinational companies. In fact, cloud can help make small local companies become multinational. A company’s benefits from implementing the cloud are not constrained by its size. In fact, the cloud shifts barrier to entry skill rather than scale, making it possible for a company of any size to compete if it has people with the right skills. With cloud, highly skilled small companies can take on established competitors. To realize the cloud’s immense potential value fully, organizations must take a thoughtful approach, with IT and the businesses working together.

For more in-depth exploration of these topics, see McKinsey’s Cloud Insights collection. Learn more about Cloud by McKinsey —and check out cloud-related job opportunities if you’re interested in working at McKinsey.

Articles referenced include:

  • “ Six practical actions for building the cloud talent you need ,” January 19, 2022, Brant Carson , Dorian Gärtner , Keerthi Iyengar, Anand Swaminathan , and Wayne Vest
  • “ Cloud-migration opportunity: Business value grows, but missteps abound ,” October 12, 2021, Tara Balakrishnan, Chandra Gnanasambandam , Leandro Santos , and Bhargs Srivathsan
  • “ Cloud’s trillion-dollar prize is up for grabs ,” February 26, 2021, Will Forrest , Mark Gu, James Kaplan , Michael Liebow, Raghav Sharma, Kate Smaje , and Steve Van Kuiken
  • “ Unlocking value: Four lessons in cloud sourcing and consumption ,” November 2, 2020, Abhi Bhatnagar , Will Forrest , Naufal Khan , and Abdallah Salami
  • “ Three actions CEOs can take to get value from cloud computing ,” July 21, 2020, Chhavi Arora , Tanguy Catlin , Will Forrest , James Kaplan , and Lars Vinter

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The 30 Best Documentaries of All Time, Ranked

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The documentary genre is a more varied one than many people give it credit for. As a type of film, documentaries do usually aim to inform or educate about some kind of non-fiction story or topic, but that's not their sole purpose. Some aim to evoke certain feelings or experiences more than anything else, others aim to present an argument or point of view in a persuasive manner, and others are mostly concerned with simply entertaining audiences the way a work of fiction might. Furthermore, some documentaries aim to do a combination of the above, or maybe even none of the above, instead opting to do something else entirely

Exploring the world of documentary filmmaking can be a truly eye-opening thing to do, and reveal worlds or unique perspectives that aren't as easy to explore through other genres. It's safe to assume that documentary movies will never go out of style, which makes keeping track of the best documentaries out there worthwhile. Some of the best documentaries of all time have been around for decades, while others are more recent, and deal with ongoing, ever-topical issues. The films below aren't merely good documentaries; they're largely considered all-timers within the genre, and can all be described quite reasonably as the best documentaries ever. What follows are some of the finest documentary films of all time, ranked below from great to greatest.

30 'Bowling for Columbine' (2002)

Director: michael moore.

Coming out years before crime documentaries became Netflix's bread and butter, Bowling for Columbine uses a horrific crime spree as a jumping-off point to explore American culture, and its seemingly unending love of firearms. The event it's all framed around is the Columbine High School massacre of 1999, which claimed more than 20 victims.

In one of the best movies of 2002 , Michael Moore made arguably his most passionate and emotional movie with Bowling for Columbine , with the editing and presentation making the arguments put forward quite persuasive. It's in-your-face and uncompromising as a documentary, and it works well as something that clearly wants to start a conversation about a serious topic.

bowling for columbine

Watch on Tubi

29 'Sans Soleil' (1983)

Director: chris marker.

Sans Soleil is a documentary that's hard to summarize, and has a rather experimental approach to the format/genre. It has little by way of narrative or a direct argument that it wants to present, instead being an artistically presented odyssey through a woman's abstract thoughts, often relating to the meaning of life and human existence.

Sans Soleil feels broad and open to interpretation, but it's the kind of thing where someone could watch it and have it fully click , gaining an entirely different understanding than other viewers. This might make Sans Soleil something of an acquired taste, but it's worth at least one watch for those who appreciate unconventional and adventurous documentary movies .

Watch on Criterion

28 '13th' (2016)

Director: ava duvernay.

Standing as one of the most important cultural/political documentaries in recent memory, 13th is a difficult yet essential watch. It tackles the U.S. prison system with a particular focus on the racial inequality present within it, tying the way prisons function in modern times to the way slavery functioned back during the nation's earlier days.

It might be a difficult thing for some viewers to hear and grapple with, but 13th is persuasive and remarkably good at presenting the case for this claim. It's all assembled amazingly well, and makes for the kind of film that wants to frustrate, get people thinking, and have viewers reassess what they thought they knew. In these ways, 13th is a resoundingly successful documentary.

Watch on Netflix

27 'Gimme Shelter' (1970)

Directors: albert and david maysles, charlotte zwerin.

It's no secret that Martin Scorsese loves The Rolling Stones , having directed his own documentary about them and using their songs throughout his films. He seems particularly fond of the song "Gimme Shelter," which is also the name of this 1970 documentary about The Rolling Stones, focusing on one particularly infamous concert they performed in 1969.

Gimme Shelter is one of the few concert movies that could be described as nightmarish , because even if you enjoy some of the music on offer, the stark presentation of a tragic event is ultimately what's most memorable. It's an intense watch that's probably not for everyone, but it certainly stands as one of the most distinct - and harrowing - music documentaries of all time .

Watch on Max

26 'Man on Wire' (2008)

Director: james marsh.

Somehow functioning as both a documentary and a heist movie at the same time, Man on Wire tells a wild true story that was also adapted into a feature film with 2015's The Walk . It's about daredevil/tightrope walker Philippe Petit , and the way he managed to execute a stunt in 1974 that involved walking between the two towers of the World Trade Center, which had then only recently been built.

Man on Wire 's pacing makes it feel more dynamic and thrilling than many other documentaries out there , and some of the footage/photographs captured prove awe-inspiring to look at. It's artistically presented and genuinely exciting, serving as both a psychological exploration of a rather unique man while also celebrating the absolutely wild feat he managed to pull off.

Man on Wire

Watch on Hulu

25 'Grey Gardens' (1975)

Directors: david maysles, albert maysles, ellen hovde, muffie meyer.

For better or worse, Grey Gardens feels like a proto-reality TV show, arguably leading the way for the genre to exist in all its wild , uncomfortable, and sometimes exploitative glory. This is because Grey Gardens simply observes two real-life people who live strange lives, and may or may not be exaggerating their odd behavior because cameras are present.

The two women at the center of Grey Gardens are relatives of Jackie Kennedy Onassis , and they live in a large yet rundown house, and have very isolated lives. It's an unsettling and uncomfortable film that blurs the line between documentary and drama , but ultimately one that's proven influential within the genre, and a somewhat haunting watch that has resonated with many viewers since its 1975 release.

24 'They Shall Not Grow Old' (2018)

Director: peter jackson.

There have been many great films about the First World War , and among them would have to be They Shall Not Grow Old . It was released on the 100th anniversary of the conflict's end, and uses colorized and meticulously restored footage to depict the harrowing experience of trench warfare in a way that's never been shown before in previous WW1 documentaries.

It was an ambitious project directed by Peter Jackson , and though getting the footage to look so striking would have taken a great deal of work, the results speak for themselves. They Shall Not Grow Old isn't an easy watch, but it is an essential one , and recontextualizes a century-old conflict by presenting an emotional and intimately personal look at the horrors of war.

23 'Life of Crime: 1984-2020' (2021)

Director: jon alpert.

Life of Crime: 1984-2020 may have a bit of a clunky title, but as a film, it's anything but clunky. It's the third and final installment in a series of documentaries that follow several individuals who engage in petty crime and/or struggle with drug addictions, with it all being filmed in an uncompromising and very raw fashion.

This 2021 film spends one hour recapping the first and second documentaries in the series (which covered the 1980s and 1990s respectively) before moving on to what happened to the subjects at its center in the 21st century. Life of Crime: 1984-2020 sheds light on a group of people who've seemingly been forgotten by society, showing their flaws while also being empathetic. It's devastating, proving hard to watch, and maybe even harder to forget.

22 'The Act of Killing' (2012)

Director: joshua oppenheimer.

Though The Act of Killing isn't a horror movie by any means, it feels more brutal and terrifying than most could ever hope to be. It covers a difficult subject in a unique yet stomach-churning way, focusing on the Indonesian mass killings of 1965-1966 which saw somewhere between 500,000 and 1 million people being killed (mostly people associated with communism, or believed to be).

It follows various people who participated in these killings more than 40 years on from the events, with the filmmakers getting these individuals to recreate what they did through the guise of "making a film" in the hope they'll realize the brutality of their past actions. The Act of Killing is a daunting look at the dark side of human nature , as well as a terrible period in history that's still in living memory for many people living today.

The Act of Killing

A documentary which challenges former Indonesian death-squad leaders to reenact their mass-killings in whichever cinematic genres they wish, including classic Hollywood crime scenarios and lavish musical numbers.

Watch on Peacock

21 'The Thin Blue Line' (1988)

Director: errol morris.

The true crime genre has experienced a boom in the last five to 10 years, and on a streaming service like Netflix in particular, it seems difficult to avoid documentaries about crime. Many documentaries that are definable as true-crime owe a great deal to 1988's The Thin Blue Line , which was revolutionary for documentary filmmaking as a whole.

It follows the investigation surrounding the murder of a police officer in Dallas, criticizing certain aspects of how it was done, and arguing that the primary suspect might not have been as guilty as detectives believed. The Thin Blue Line was influential enough to impact criminal proceedings, ultimately highlighting how powerful a well-argued and intelligently presented documentary can be.

20 'Harlan County, USA' (1976)

Director: barbara kopple.

While Harlan County, USA may be almost 50 years old, it remains relevant, and will continue to feel vital for as long as workers don't feel fairly compensated for their work. It focuses on a specific 1973 strike in Harlan County, but the ideas and struggles explored here are relevant to various industries and groups of workers.

The "USA" part of the title could be referring to Harlan County, or it could be read as emphasizing that the sort of conflict here is something felt throughout the USA, back in the 1970s and to this day, too, with the recent Writer's Guild of America strike . The presentation in Harlan County, USA is simple, no-nonsense, and ultimately persuasive, ensuring it stands as a classic - and essential - work of documentary filmmaking.

19 'The Times of Harvey Milk' (1984)

Director: rob epstein.

Biographical stories can often be told more powerfully through documentaries than in traditional feature films (though the former isn't likely to earn as many Oscar nominations as the latter). This is demonstrated by 1984's The Times of Harvey Milk , because while the 2008 film Milk covers similar ground and is compelling, seeing it play out in a documentary is even more powerful.

As the title implies, this documentary covers the life and career of Harvey Milk - both cut tragically short by his assassination in 1978. The Times of Harvey Milk aims to celebrate what he accomplished for gay rights in America while mourning his untimely passing , and serves as an emotional and extremely well-presented look at Milk and his life.

18 'Free Solo' (2018)

Directors: jimmy chin, elizabeth chai vasarhelyi.

Viewers with acrophobia should stay well away from Free Solo , because it can be genuinely hard to watch for anyone who has even a slight fear of heights. It follows Alex Honnold as he attempts to climb a 3000-foot-high rock face by himself, and without the safeguards of ropes or safety gear.

As far as "man versus nature" documentary movies go, this is easily one of the greatest of all time, and in a way, ends up being more heart-racing than the vast majority of blockbuster thrillers out there (even the great ones). As far as adrenaline-rush documentaries go, few can compete with what Free Solo pulls off.

Alex Honnold faces the biggest challenge of his career, climbing El Capitan in Yosemite National Park. He pursues it Free Solo, which means climbing without a rope and alone.

Watch on Disney+

17 'American Movie' (1999)

Director: chris smith.

A heartwarming and funny documentary , American Movie is one of the essential documentaries about the filmmaking process of the last few decades . It centers on independent filmmaker Mark Borchardt and his attempts to complete his movie, an unusual horror film about addiction and demonic cults called Coven .

It's one of those films that's likely to hit home for anyone who's undertaken a daunting creative project before, or even those who've ever dreamed of fulfilling their creative desires. It celebrates art - no matter the budget or the technical qualities - and even for non-creatives, is likely to provide plenty of entertainment value thanks to its humor and down-to-earth charms.

Rent on Apple TV

16 'Hearts of Darkness: A Filmmaker's Apocalypse' (1991)

Directors: eleanor coppola, fax bahr, george hickenlooper.

While American Movie shows the struggles of independent filmmaking, Hearts of Darkness: A Filmmaker’s Apocalypse - released at the other end of the 1990s - looks at the struggles of big-budget filmmaking. It follows the infamous production of Apocalypse Now , a film that ended up being a classic, but was plagued with just about every problem under the sun before release.

For as harrowing as the psychologically tense and violent war film is, Hearts of Darkness makes the fight to get the film made look equally brutal and mentally devastating . Francis Ford Coppola and the rest of the cast and crew went to hell and back to make one of the greatest films of the 1970s, and this documentary captures that nightmarish production in stark, eye-opening detail.

Hearts of Darkness: A Filmmaker's Apocalypse

15 'the beaches of agnès' (2008), director: agnès varda.

Agnès Varda was one of the greatest and most creative French filmmakers of all time. She was known for both her feature films and her documentary work, and while titles like Cléo from 5 to 7 and Vagabond are her best-known when it comes to the former, 2008's The Beaches of Agnès is probably her greatest achievement for the latter.

It plays out like a visual autobiography, with Varda reflecting on her youth, her filmmaking career, and her relationship with fellow French filmmaker Jacques Demy . The Beaches of Agnès is touching, entertaining, visually dazzling, and thought-provoking , all thanks to Varda's unique outlook on life, and could serve as a good introduction to the filmmaker's immense body of work.

14 'Man with a Movie Camera' (1929)

Director: dziga vertov.

Without Man with a Movie Camera , the entire documentary format may look entirely different today. It's likely one of the most important and influential documentaries of all time, using inventive visuals and creative editing techniques to show how life was in the Soviet Union during the 1920s.

Beyond that premise, there isn't really a whole to this silent film. Yet the style is what makes it dazzling and engaging to this day, and even if it doesn't grab all modern viewers, surely everyone can recognize its significance for the documentary format as a whole. At only 68 minutes long, documentary fans don't exactly have an excuse not to at least give it a shot.

Watch on Vudu

13 'Woodstock' (1970)

Director: michael wadleigh.

Woodstock is far from the only iconic concert film (more on those below), but it covers what many would argue was the most significant live music event of all time. That was 1969's Woodstock Music & Art Festival, an event that went for three days, saw 32 different musical acts perform, and was attended by more than 400,000 people.

A huge film is needed to capture such a large-scale event, and Woodstock is more than up to the task. The theatrical cut runs for over three hours, and a director's cut runs for almost four, with it capturing some iconic live music (including performances by Jimi Hendrix , Janis Joplin , and The Who ) as well as documenting what the festival was like for those attending, and the ways organizers dealt with certain issues that came about while the festival was underway.

12 'Stop Making Sense' (1984)

Director: jonathan demme.

Stop Making Sense isn't just one of the best films of 1984 ; it's right up there as one of the best concert films of all time. It documents new wave band Talking Heads at their creative and commercial peak, going through an excellent tracklist over 88 glorious, upbeat, entertaining minutes.

There isn't much of a message or story here, of course, but the way it's shot, edited, and paced is certainly more intricate than most concert films. Stop Making Sense is the gold standard for how music documentaries about concerts should look and feel , and an essential watch, regardless of whether you're a big Talking Heads fan.

Watch in Cinemas

11 'Paris Is Burning' (1990)

Director: jennie livingston.

Despite only running for about 70 minutes, Paris Is Burning covers many years, focusing on the New York drag scene throughout much of the 1980s. It looks at a subculture that was likely underground and unseen for many people during that time, and gives those who belong to it a chance in the spotlight.

Paris Is Burning holds up as one of the most important documentaries of the 1990s, and one that is still relevant today , even if these sorts of subcultures are a little more well-known today. It shows the power that documentary films have when it comes to raising awareness for different people and groups, and for doing so here with an LGBTQ subculture, Paris Is Burning is a landmark.

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