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Moore Medical Corporation
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Moore Medical Corp. Harvard Case Solution & Analysis
Home >> Harvard Case Study Analysis Solutions >> Moore Medical Corp.
Moore Medical is the average distributor of medicines for practitioners, such as pediatricians and emergency medical equipment. At the time of the case, he relied on traditional channels of customer, such as catalogs, phone and fax to communicate product offerings, promotions, and availability, and take orders . He is now trying to move to the "bricks and clicks" distributor with a strong presence of the internet. He has already made significant investments in e-commerce, web site and in the "back office" ERP software to improve productivity performance of its four distribution centers. ERP software has not met expectations in all areas, and the company must decide whether to invest in additional modules for the system, which could solve their shortcomings. He must also decide whether to make a substantial additional investment in software for managing customer relationships. "Hide by Andrew McAfee, Gregory border Source: Harvard Business School 21 pages. Publication Date: April 23, 2001. Prod. #: Six hundred and one thousand one hundred forty-two-PDF-ENG
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Amazon Net Present Value
Middle east turnaround, pestel case analysis, shared leadership, personalization marketing, channel management, human resource management and artificial intelligence, customer journey design principles & solution, forecasting & risk management in real estate, moore medical corp. net present value (npv) / mba resources.
- Moore Medical Corp.
- Technology & Operations / MBA Resources
Introduction to Net Present Value (NPV) - What is Net Present Value (NPV) ? How it impacts financial decisions regarding project management?
NPV solution for Moore Medical Corp. case study
Npv = present value of future cash flows less project’s initial investment, case description of moore medical corp. case study.
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made substantial investments in an e-commerce Web site and in "back office" ERP software to improve the fulfillment performance of its four distribution centers. The ERP software has not lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that might address its shortcomings. It must also decide whether to make a significant additional investment in customer relationship management software.
Case Authors : Andrew McAfee, Gregory Bounds
Topic : technology & operations, related areas : change management, internet, it, marketing, strategic planning, supply chain, calculating net present value (npv) at 6% for moore medical corp. case study, the net present value at 6% discount rate is 2653377, different methods of capital budgeting.
Capital Budgeting Approaches
Methods of Capital Budgeting
There are four types of capital budgeting techniques that are widely used in the corporate world – 1. Profitability Index 2. Payback Period 3. Net Present Value 4. Internal Rate of Return
Apart from the Payback period method which is an additive method, rest of the methods are based on Discounted Cash Flow technique. Even though cash flow can be calculated based on the nature of the project, for the simplicity of the article we are assuming that all the expected cash flows are realized at the end of the year. Discounted Cash Flow approaches provide a more objective basis for evaluating and selecting investment projects. They take into consideration both – 1. Timing of the expected cash flows – stockholders of Medical Moore have higher preference for cash returns over 4-5 years rather than 10-15 years given the nature of the volatility in the industry. 2. Magnitude of both incoming and outgoing cash flows – Projects can be capital intensive, time intensive, or both. Medical Moore shareholders have preference for diversified projects investment rather than prospective high income from a single capital intensive project.
Formula and Steps to Calculate Net Present Value (NPV) of Moore Medical Corp.
NPV = Net Cash In Flowt1 / (1+r)t1 + Net Cash In Flowt2 / (1+r)t2 + … Net Cash In Flowtn / (1+r)tn Less Net Cash Out Flowt0 / (1+r)t0 Where t = time period, in this case year 1, year 2 and so on. r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate. Net Cash In Flow – What the firm will get each year. Net Cash Out Flow – What the firm needs to invest initially in the project. Step 1 – Understand the nature of the project and calculate cash flow for each year. Step 2 – Discount those cash flow based on the discount rate. Step 3 – Add all the discounted cash flow. Step 4 – Selection of the project
Why Technology & Operations Managers need to know Financial Tools such as Net Present Value (NPV)?
In our daily workplace we often come across people and colleagues who are just focused on their core competency and targets they have to deliver. For example marketing managers at Medical Moore often design programs whose objective is to drive brand awareness and customer reach. But how that 30 point increase in brand awareness or 10 point increase in customer touch points will result into shareholders’ value is not specified. To overcome such scenarios managers at Medical Moore needs to not only know the financial aspect of project management but also needs to have tools to integrate them into part of the project development and monitoring plan.
Calculating Net Present Value (NPV) at 15%
After working through various assumptions we reached a conclusion that risk is far higher than 6%. In a reasonably stable industry with weak competition - 15% discount rate can be a good benchmark.
The Net NPV after 4 years is 434942
(10451942 - 10017000 )
Calculating Net Present Value (NPV) at 20%
If the risk component is high in the industry then we should go for a higher hurdle rate / discount rate of 20%.
The Net NPV after 4 years is -536006
At 20% discount rate the NPV is negative (9480994 - 10017000 ) so ideally we can't select the project if macro and micro factors don't allow financial managers of Medical Moore to discount cash flow at lower discount rates such as 15%.
Acceptance Criteria of a Project based on NPV
Simplest Approach – If the investment project of Medical Moore has a NPV value higher than Zero then finance managers at Medical Moore can ACCEPT the project, otherwise they can reject the project. This means that project will deliver higher returns over the period of time than any alternate investment strategy. In theory if the required rate of return or discount rate is chosen correctly by finance managers at Medical Moore, then the stock price of the Medical Moore should change by same amount of the NPV. In real world we know that share price also reflects various other factors that can be related to both macro and micro environment. In the same vein – accepting the project with zero NPV should result in stagnant share price. Finance managers use discount rates as a measure of risk components in the project execution process.
Sensitivity Analysis
Project selection is often a far more complex decision than just choosing it based on the NPV number. Finance managers at Medical Moore should conduct a sensitivity analysis to better understand not only the inherent risk of the projects but also how those risks can be either factored in or mitigated during the project execution. Sensitivity analysis helps in –
What are the key aspects of the projects that need to be monitored, refined, and retuned for continuous delivery of projected cash flows.
Understanding of risks involved in the project.
What are the uncertainties surrounding the project Initial Cash Outlay (ICO’s). ICO’s often have several different components such as land, machinery, building, and other equipment.
What will be a multi year spillover effect of various taxation regulations.
What can impact the cash flow of the project.
Some of the assumptions while using the Discounted Cash Flow Methods –
Projects are assumed to be Mutually Exclusive – This is seldom the came in modern day giant organizations where projects are often inter-related and rejecting a project solely based on NPV can result in sunk cost from a related project. Independent projects have independent cash flows – As explained in the marketing project – though the project may look independent but in reality it is not as the brand awareness project can be closely associated with the spending on sales promotions and product specific advertising.
Negotiation Strategy of Moore Medical Corp.
References & further readings.
Andrew McAfee, Gregory Bounds (2018) , "Moore Medical Corp. Harvard Business Review Case Study. Published by HBR Publications.
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Moore Medical Corp
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Moore Medical Corp Case Study Solution & Analysis
In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken.
To make a detailed case analysis, student should follow these steps:
STEP 1: Reading Up Harvard Case Study Method Guide:
Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. It is very important to have a thorough reading and understanding of guidelines provided. However, poor guide reading will lead to misunderstanding of case and failure of analyses. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Therefore, in-depth understanding f case guidelines is very important.
Harvard Case Study Solutions
STEP 2: Reading The Moore Medical Corp Harvard Case Study:
To have a complete understanding of the case, one should focus on case reading. It is said that case should be read two times. Initially, fast reading without taking notes and underlines should be done. Initial reading is to get a rough idea of what information is provided for the analyses. Then, a very careful reading should be done at second time reading of the case. This time, highlighting the important point and mark the necessary information provided in the case. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Also, manipulating different data and combining with other information available will give a new insight. However, all of the information provided is not reliable and relevant.
When having a fast reading, following points should be noted:
- Nature of organization
- Nature if industry in which organization operates.
- External environment that is effecting organization
- Problems being faced by management
- Identification of communication strategies.
- Any relevant strategy that can be added.
- Control and out-of-control situations.
When reading the case for second time, following points should be considered:
- Decisions needed to be made and the responsible Person to make decision.
- Objectives of the organization and key players in this case.
- The compatibility of objectives. if not, their reconciliations and necessary redefinition.
- Sources and constraints of organization from meeting its objectives.
After reading the case and guidelines thoroughly, reader should go forward and start the analyses of the case.
STEP 3: Doing The Case Analysis Of Moore Medical Corp:
To make an appropriate case analyses, firstly, reader should mark the important problems that are happening in the organization. There may be multiple problems that can be faced by any organization. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.
Firstly, the introduction is written. After having a clear idea of what is defined in the case, we deliver it to the reader. It is better to start the introduction from any historical or social context. The challenging diagnosis for Moore Medical Corp and the management of information is needed to be provided. However, introduction should not be longer than 6-7 lines in a paragraph. As the most important objective is to convey the most important message for to the reader.
After introduction, problem statement is defined. In the problem statement, the company’s most important problem and constraints to solve these problems should be define clearly. However, the problem should be concisely define in no more than a paragraph. After defining the problems and constraints, analysis of the case study is begin.
STEP 4: SWOT Analysis of the Moore Medical Corp HBR Case Solution:
SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. SWOT for Moore Medical Corp is a powerful tool of analysis as it provide a thought to uncover and exploit the opportunities that can be used to increase and enhance company’s operations. In addition, it also identifies the weaknesses of the organization that will help to be eliminated and manage the threats that would catch the attention of the management.
This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. The strengths and weaknesses are obtained from internal organization. Whereas, the opportunities and threats are generally related from external environment of organization. Moreover, it is also called Internal-External Analysis.
In the strengths, management should identify the following points exists in the organization:
- Advantages of the organization
- Activities of the company better than competitors.
- Unique resources and low cost resources company have.
- Activities and resources market sees as the company’s strength.
- Unique selling proposition of the company.
WEAKNESSES:
- Improvement that could be done.
- Activities that can be avoided for Moore Medical Corp.
- Activities that can be determined as your weakness in the market.
- Factors that can reduce the sales.
- Competitor’s activities that can be seen as your weakness.
OPPORTUNITIES:
- Good opportunities that can be spotted.
- Interesting trends of industry.
- Change in technology and market strategies
- Government policy changes that is related to the company’s field
- Changes in social patterns and lifestyles.
- Local events.
Following points can be identified as a threat to company:
- Company’s facing obstacles.
- Activities of competitors.
- Product and services quality standards
- Threat from changing technologies
- Financial/cash flow problems
- Weakness that threaten the business.
Following points should be considered when applying SWOT to the analysis:
- Precise and verifiable phrases should be sued.
- Prioritize the points under each head, so that management can identify which step has to be taken first.
- Apply the analyses at proposed level. Clear yourself first that on what basis you have to apply SWOT matrix.
- Make sure that points identified should carry itself with strategy formulation process.
- Use particular terms (like USP, Core Competencies Analyses etc.) to get a comprehensive picture of analyses.
STEP 5: PESTEL/ PEST Analysis of Moore Medical Corp Case Solution:
Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future.
Pest analysis is very important and informative. It is used for the purpose of identifying business opportunities and advance threat warning. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies.
To analyze the business objective and its opportunities and threats, following steps should be followed:
- Brainstorm and assumption the changes that should be made to organization. Answer the necessary questions that are related to specific needs of organization
- Analyze the opportunities that would be happen due to the change.
- Analyze the threats and issues that would be caused due to change.
- Perform cost benefit analyses and take the appropriate action.
Pest analysis
PEST FACTORS:
- Next political elections and changes that will happen in the country due to these elections
- Strong and powerful political person, his point of view on business policies and their effect on the organization.
- Strength of property rights and law rules. And its ratio with corruption and organized crimes. Changes in these situation and its effects.
- Change in Legislation and taxation effects on the company
- Trend of regulations and deregulations. Effects of change in business regulations
- Timescale of legislative change.
- Other political factors likely to change for Moore Medical Corp.
ECONOMICAL:
- Position and current economy trend i.e. growing, stagnant or declining.
- Exchange rates fluctuations and its relation with company.
- Change in Level of customer’s disposable income and its effect.
- Fluctuation in unemployment rate and its effect on hiring of skilled employees
- Access to credit and loans. And its effects on company
- Effect of globalization on economic environment
- Considerations on other economic factors
SOCIO-CULTURAL:
- Change in population growth rate and age factors, and its impacts on organization.
- Effect on organization due to Change in attitudes and generational shifts.
- Standards of health, education and social mobility levels. Its changes and effects on company.
- Employment patterns, job market trend and attitude towards work according to different age groups.
case study solutions
- Social attitudes and social trends, change in socio culture an dits effects.
- Religious believers and life styles and its effects on organization
- Other socio culture factors and its impacts.
TECHNOLOGICAL:
- Any new technology that company is using
- Any new technology in market that could affect the work, organization or industry
- Access of competitors to the new technologies and its impact on their product development/better services.
- Research areas of government and education institutes in which the company can make any efforts
- Changes in infra-structure and its effects on work flow
- Existing technology that can facilitate the company
- Other technological factors and their impacts on company and industry
These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources.
STEP 6: Porter’s Five Forces/ Strategic Analysis Of The Moore Medical Corp Case Study:
To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. In this model, five forces have been identified which play an important part in shaping the market and industry. These forces are used to measure competition intensity and profitability of an industry and market.
porter’s five forces model
These forces refers to micro environment and the company ability to serve its customers and make a profit. These five forces includes three forces from horizontal competition and two forces from vertical competition. The five forces are discussed below:
- THREAT OF NEW ENTRANTS:
- as the industry have high profits, many new entrants will try to enter into the market. However, the new entrants will eventually cause decrease in overall industry profits. Therefore, it is necessary to block the new entrants in the industry. following factors is describing the level of threat to new entrants:
- Barriers to entry that includes copy rights and patents.
- High capital requirement
- Government restricted policies
- Switching cost
- Access to suppliers and distributions
- Customer loyalty to established brands.
- THREAT OF SUBSTITUTES:
- this describes the threat to company. If the goods and services are not up to the standard, consumers can use substitutes and alternatives that do not need any extra effort and do not make a major difference. For example, using Aquafina in substitution of tap water, Pepsi in alternative of Coca Cola. The potential factors that made customer shift to substitutes are as follows:
- Price performance of substitute
- Switching costs of buyer
- Products substitute available in the market
- Reduction of quality
- Close substitution are available
- DEGREE OF INDUSTRY RIVALRY:
- the lesser money and resources are required to enter into any industry, the higher there will be new competitors and be an effective competitor. It will also weaken the company’s position. Following are the potential factors that will influence the company’s competition:
- Competitive advantage
- Continuous innovation
- Sustainable position in competitive advantage
- Level of advertising
- Competitive strategy
- BARGAINING POWER OF BUYERS:
- it deals with the ability of customers to take down the prices. It mainly consists the importance of a customer and the level of cost if a customer will switch from one product to another. The buyer power is high if there are too many alternatives available. And the buyer power is low if there are lesser options of alternatives and switching. Following factors will influence the buying power of customers:
- Bargaining leverage
- Switching cost of a buyer
- Buyer price sensitivity
- Competitive advantage of company’s product
- BARGAINING POWER OF SUPPLIERS:
- this refers to the supplier’s ability of increasing and decreasing prices. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. However, if there are many suppliers alternative, suppliers have low bargaining power and company do not have to face high switching cost. The potential factors that effects bargaining power of suppliers are the following:
- Input differentiation
- Impact of cost on differentiation
- Strength of distribution centers
- Input substitute’s availability.
STEP 7: VRIO Analysis of Moore Medical Corp:
Vrio analysis for Moore Medical Corp case study identified the four main attributes which helps the organization to gain a competitive advantages. The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. Therefore there must be some resources and capabilities in an organization that can facilitate the competitive advantage to company. The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. If the company holds some value then answer is yes. Resources are also valuable if they provide customer satisfaction and increase customer value. This value may create by increasing differentiation in existing product or decrease its price. Is these conditions are not met, company may lead to competitive disadvantage. Therefore, it is necessary to continually review the Moore Medical Corp company’s activities and resources values. RARE: the resources of the Moore Medical Corp company that are not used by any other company are known as rare. Rare and valuable resources grant much competitive advantages to the firm. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. COSTLY TO IMITATE : the resources are costly to imitate, if other organizations cannot imitate it. However, imitation is done in two ways. One is duplicating that is direct imitation and the other one is substituting that is indirect imitation. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. However, resources should also be perfectly non sustainable. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. ORGANIZED TO CAPTURE VALUE : resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. A firm (like Moore Medical Corp) must organize its management systems, processes, policies and strategies to fully utilize the resource’s potential to be valuable, rare and costly to imitate.
STEP 8: Generating Alternatives For Moore Medical Corp Case Solution:
After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. To generate the alternative of problem, following things must to be kept in mind:
- Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities.
- as the problem and its solution cannot occur at the same time, it should be described as mutually exclusive
- it is not possible for a company to not to take any action, therefore, the alternative of doing nothing is not viable.
- Student should provide more than one decent solution. Providing two undesirable alternatives to make the other one attractive is not acceptable.
Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company.
STEP 9: Selection Of Alternatives For Moore Medical Corp Case Solution:
It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. The criteria’s on which business decisions are to be selected areas under:
- Improve profitability
- Increase sales, market shares, return on investments
- Customer satisfaction
- Brand image
- Corporate mission, vision and strategy
- Resources and capabilities
Alternatives should be measures that which alternative will perform better than other one and the valid reasons. In addition, alternatives should be related to the problem statements and issues described in the case study.
STEP 10: Evaluation Of Alternatives For Moore Medical Corp Case Solution:
If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Best alternative should be selected must be the best when evaluating it on the decision criteria. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints.
STEP 11: Recommendations For Moore Medical Corp Case Study (Solution):
There should be only one recommendation to enhance the company’s operations and its growth or solving its problems. The decision that is being taken should be justified and viable for solving the problems.
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Moore medical corp. description.
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made substantial investments in an e-commerce Web site and in "back office" ERP software to improve the fulfillment performance of its four distribution centers. The ERP software has not lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that might address its shortcomings. It must also decide whether to make a significant additional investment in customer relationship management software.
Case Description Moore Medical Corp.
Strategic managment tools used in case study analysis of moore medical corp., step 1. problem identification in moore medical corp. case study, step 2. external environment analysis - pestel / pest / step analysis of moore medical corp. case study, step 3. industry specific / porter five forces analysis of moore medical corp. case study, step 4. evaluating alternatives / swot analysis of moore medical corp. case study, step 5. porter value chain analysis / vrio / vrin analysis moore medical corp. case study, step 6. recommendations moore medical corp. case study, step 7. basis of recommendations for moore medical corp. case study, quality & on time delivery.
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Case Analysis of Moore Medical Corp.
Moore Medical Corp. is a Harvard Business (HBR) Case Study on Technology & Operations , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Moore Medical Corp. is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Moore Medical Corp. case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Moore Medical Corp. will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.
Case Study Solutions Background Work
Moore Medical Corp. case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Technology & Operations, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Moore Medical Corp., is to not only build a competitive position of the organization but also to sustain it over a period of time.
Strategic Management Tools Used in Case Study Solution
The Moore Medical Corp. case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.
Texas Business School Approach to Technology & Operations Solutions
In the Texas Business School, Moore Medical Corp. case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Moore Medical Corp.
Step 1 – Problem Identification of Moore Medical Corp. - Harvard Business School Case Study
The first step to solve HBR Moore Medical Corp. case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Medical Moore is facing right now. Even though the problem statement is essentially – “Technology & Operations” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Medical Moore, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.
Step 2 – External Environment Analysis
Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Moore Medical Corp.. The external environment analysis of Moore Medical Corp. will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.
What is PESTEL Analysis? Briefly Explained
PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Moore Medical Corp. case study. PESTEL analysis of " Moore Medical Corp." can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.
How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?
As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Moore Medical Corp. macro-environment and how it impacts the businesses of the firm.
How to do PESTEL Analysis for Moore Medical Corp.
To do comprehensive PESTEL analysis of case study – Moore Medical Corp. , we have researched numerous components under the six factors of PESTEL analysis.
Political Factors that Impact Moore Medical Corp.
Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.
Government policies have significant impact on the business environment of any country. The firm in “ Moore Medical Corp. ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.
Data safety laws – The countries in which Medical Moore is operating, firms are required to store customer data within the premises of the country. Medical Moore needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.
Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Moore Medical Corp. has numerous instances where the competition regulations aspects can be scrutinized.
Import restrictions on products – Before entering the new market, Medical Moore in case study Moore Medical Corp." should look into the import restrictions that may be present in the prospective market.
Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Medical Moore in case study “ Moore Medical Corp. ” should look into these export restrictions policies.
Foreign Direct Investment Policies – Government policies favors local companies over international policies, Medical Moore in case study “ Moore Medical Corp. ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.
Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.
Tariffs – Chekout how much tariffs the firm needs to pay in the “ Moore Medical Corp. ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Medical Moore can compete against other competitors.
Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Moore Medical Corp. case study have to assess whether their business can benefit from such government assistance and subsidies.
Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.
Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.
Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.
Corruption level – Medical Moore needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.
Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.
Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.
Economic Factors that Impact Moore Medical Corp.
Social factors that impact moore medical corp., technological factors that impact moore medical corp., environmental factors that impact moore medical corp., legal factors that impact moore medical corp., step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: moore medical corp. case study solution.
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Moore Medical Corp.
By: Andrew McAfee, Gregory Bounds
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer…
- Length: 21 page(s)
- Publication Date: Apr 23, 2001
- Discipline: Operations Management
- Product #: 601142-PDF-ENG
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Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made substantial investments in an e-commerce Web site and in "back office" ERP software to improve the fulfillment performance of its four distribution centers. The ERP software has not lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that might address its shortcomings. It must also decide whether to make a significant additional investment in customer relationship management software.
Learning Objectives
To examine the factors underpinning IT investment decisions. To understand this environment and formulate an IT investment program that makes sense within it.
Apr 23, 2001 (Revised: Feb 12, 2003)
Discipline:
Operations Management
Geographies:
Connecticut
Industries:
Medical equipment and devices
Harvard Business School
601142-PDF-ENG
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Moore Medical Corp.
Subjects Covered ERP Internet Order processing Resource management Supply chain management
by Andrew McAfee, Gregory Bounds
Source: Harvard Business School
21 pages. Publication Date: Apr 23, 2001. Prod. #: 601142-PDF-ENG
Moore Medical Corp. Harvard Case Study Solution and HBR and HBS Case Analysis
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- Moore Medical Corp.
- Technology & Operations / MBA Resources
Introduction to Blue Ocean Strategy
EMBA Pro Blue Ocean Strategy for Moore Medical Corp. case study
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made substantial investments in an e-commerce Web site and in "back office" ERP software to improve the fulfillment performance of its four distribution centers. The ERP software has not lived up to expectations in all areas, and the company must decide whether to invest in more modules for this system that might address its shortcomings. It must also decide whether to make a significant additional investment in customer relationship management software.
Case Authors : Andrew McAfee, Gregory Bounds
Topic : technology & operations, related areas : change management, internet, it, marketing, strategic planning, supply chain, emba pro blue ocean strategy approach for moore medical corp..
At EMBA PRO , we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Moore Medical Corp. case study is a Harvard Business School (HBR) case study written by Andrew McAfee, Gregory Bounds. The Moore Medical Corp. (referred as “Medical Moore” from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Change management, Internet, IT, Marketing, Strategic planning, Supply chain. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Technology & Operations field, company, context, collaborators, competitors, customers, Marketing Mix factors, Products related decisions, pricing strategies and more.
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What is Blue Ocean Strategy and how it is relevant to "Moore Medical Corp." case study?
Who invented blue ocean strategy and why it is called blue ocean strategy.
EMBA Pro Explainer - As a strategy concept Blue Ocean strategy was first introduced by W.Chan Kim and Renee Mauborgne, INSEAD Business School professors, in their book - "Blue Ocean Strategy - How to Create Uncontested Market Space & Make Competition Irrelevant"
It is called Blue Ocean Strategy (BOS) because it provides managers a toolbox to create, identify uncontested market space instead of competing in the prevalent market with cut throat competition and decreasing margins. BOS makes competitors irrelevant & creates new consumer value propositions.
What is the cornerstone of Blue Ocean Strategy?
The cornerstone of Blue Ocean Strategy is - "Value Innovation" . Value Innovation places equal emphasis on both Value and Innovation. Medical Moore needs to not only redefine the value proposition it is providing to existing customers (clients) but also needs to create new value proposition for target segments (customers) that at present are not Medical Moore's clients. Value innovation can open up new uncontested market space for Medical Moore.
Four Critical Factors that Managers at Medical Moore can use for Value Innovation are -
Buyer Utility - It underlines the core values, features or utility Medical Moore's products or services deliver to the buyer. The benefits can be both perceived and real.
Price - In traditional scenarios competitors compete in the Technology & Operations following traditional approach of pricing - ‘Offer customer more for less’. This can provide serious challenge to company’s bottomline (profitability).
Cost - Managers at Medical Moore can use value innovation to overcome limitations suggested by Michael Porter (management guru, strategy guru) in his value cost trade-off as part of competition based strategy. Using Blue Ocean strategy Medical Moore managers can pursue both differentiation and low cost simultaneously.
Adoption - When innovation is pursued in isolation of the value then it can lead to very low level of adoption no matter how significant technological breakthrough is.
Red Ocean Vs Blue Ocean Strategy
What is the difference between blue ocean strategy and red ocean strategy how can medical moore break out of the red ocean of bloody competition.
In the present business environment , Red Ocean is often defined as a competitive environment where industry boundaries are clearly defined, and existing and new players are trying to out-perform each other using Value-Cost Trade Off. This leads to cut-throat competition and race to the bottom, resulting in lower profitability and higher cost structure as component of total price.
Factors that are leading to Red Ocean of bloody competition -
Various product categories in Technology & Operations are becoming more similar, leaving organizations to compete only through pricing strategy.
Accelerated technological innovations and advances are improving industrial productivity, enabling suppliers to produce vast array of products and services.
Niche markets and local monopolies that company’s like Medical Moore able to exploit are fast disappearing. The organizations in Technology & Operations industry are required to continuously come up with new solutions.
Consumer behavior in the Technology & Operations is also fast evolving because of -greater access to information, technological innovationsmarket transparency, and promotional incentives by competitors)
Globalization has also opened doors to suppliers from China, India, Turkey, Vietnam, Taiwan, Brazil, and other emerging economies to compete in the high cost market such as United States & European Union.
Growing trend of commoditization of the products and services have also put pressure on companies such asMedical Moore.
Breaking out of Red Ocean of Bloody Competition
Examples of how blue ocean strategy can be used for medical moore case study.
Medical Moore can use following Blue Ocean Strategy (BOS) tools and techniques to overcome the red ocean of cut throat competition in Technology & Operations industry.
What is Eliminate-Reduce-Raise-Create Grid?
Eliminate-reduce-raise-create, mapping medical moore on blue ocean strategy canvas grid, six path framework for medical moore, strategy alignment.
Medical Moore BOS should have three complementary qualities -- a compelling tagline, focus, and divergence .
The four actions of Medical Moore strategy canvas should be guided toward enforcing these critical qualities. Without these critical qualities, Medical Moore strategy is most likely to be muddled, undifferentiated, and hard to communicate with a significantly high cost structure. The four actions of creating a new value curve should be well guided toward building a company’s strategic profile with these characteristics. These three characteristics serve as an initial litmus test of the commercial viability of blue ocean ideas
Medical Moore Needs to Avoid these Six Red Ocean Strategy Traps
Trap 1 - Making Existing Customers Happier
Trap 2 - Equating Market-Creating Strategies with Differentiation
Trap 3 - Treating Market-Creating Strategies as Niche Strategies
Trap 4 - Equating Creative Destruction with Market Creation
Trap 5 - Confusing Technology Innovation with Market-Creating Strategies
Trap 6 - Equating Market-Creating Strategies with Low-Cost Strategies
5C Marketing Analysis of Moore Medical Corp.
4p marketing analysis of moore medical corp., porter five forces analysis and solution of moore medical corp., porter value chain analysis and solution of moore medical corp., case memo & recommendation memo of moore medical corp., blue ocean analysis and solution of moore medical corp., marketing strategy and analysis moore medical corp., vrio /vrin analysis & solution of moore medical corp., pestel / step / pest analysis of moore medical corp., case study solution of moore medical corp., swot analysis and solution of moore medical corp., agile management solution of moore medical corp., references books on blue ocean strategy.
W. Chan Kim and Renée Mauborgne (2017) Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth, Sep 26, 2017 W. Chan Kim and Renée Mauborgne (2015) Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Jan 20, 2015 Andrew McAfee, Gregory Bounds (2018) , "Moore Medical Corp. Harvard Business Review Case Study. Published by HBR Publications.
Kotler & Armstrong (2017) "Principles of Marketing Management Management", Published by Pearson Publications.
M. E. Porter , Competitive Strategy(New York: Free Press, 1980)
Blue Ocean Strategy Solution
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- PerkinElmer - Developing Products in China for China Blue Ocean Strategy Solution
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- Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991, Spanish Version Blue Ocean Strategy Solution
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- Pfizer's Centers for Therapeutic Innovation (CTI) Blue Ocean Strategy Solution
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Question: What's the business model of moore medical coroporation? Moore Medical Corporation case study 9-blocks
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The first step to solve HBR Moore Medical Corp. case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Medical Moore is facing right now. Even though the problem ...
In 2001, Moore Medical Corporation implemented a $7 million dollar enterprise resource planning (ERP) system from J.D. Edwards. The new system would automate and facilitate many internal processes such as finance and logistics and work to improve the perfect order percentages. Additional modules should be added for the Marketing area, because ...
Moore Medical Corp. case study is a Harvard Business School (HBR) case study written by Andrew McAfee, Gregory Bounds. The Moore Medical Corp. (referred as "Medical Moore" from here on) case study provides evaluation & decision scenario in field of Technology & Operations. It also touches upon business topics such as - Value proposition ...
Moore Medical Corporation Case Study Solution and Analysis; Your solution's ready to go! Enhanced with AI, our expert help has broken down your problem into an easy-to-learn solution you can count on. See Answer See Answer See Answer done loading.
The case solution first identifies the central issue to the Moore Medical Corp case study, and the relevant stakeholders affected by this issue. This is known as the problem identification stage. After this, the relevant tools and models are used, which help in the case study analysis and case study solution.
Abstract. Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders.
Moore Medical is the average distributor of medicines for practitioners, such as pediatricians and emergency medical equipment. At the time of the case, he relied on traditional channels of customer, such as catalogs, phone and fax to communicate product offerings, promotions, and availability, and take orders.He is now trying to move to the "bricks and clicks" distributor with a strong ...
The Moore Medical Corp case study consists of the history of the company given at the start. Reading it thoroughly will provide you with an understanding of the company's aims and objectives. You will keep these in mind as any Harvard Business Case Solutions you provide will need to be aligned with these. 2.
NPV solution for Moore Medical Corp. case study. At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution. Moore Medical Corp. case study is a Harvard Business School (HBR) case study written by Andrew McAfee, Gregory Bounds. The Moore Medical Corp. (referred as "Medical Moore" from here ...
Moore Medical Corp Case Study Solution & Analysis. In most courses studied at Harvard Business schools, students are provided with a case study. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. Student's role is to analyze the case and diagnose the ...
Case Study Analysis & Solution of Moore Medical Corp. , written by Andrew McAfee, Gregory Bounds, Case Analysis, Assignment Help, PESTEL, SWOT, Porter 5 Forces, Porter Value Chain
Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor ...
EMBA Pro VRIO / VRIN Analysis Solution for Moore Medical Corp. case study. Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product ...
Subjects Covered ERP Internet Order processing Resource management Supply chain management. by Andrew McAfee, Gregory Bounds. Source: Harvard Business School. 21 pages. Publication Date: Apr 23, 2001. Prod. #: 601142-PDF-ENG. Moore Medical Corp. Harvard Case Study Solution and HBR and HBS Case Analysis
Case Study Solution of Moore Medical Corp. SWOT Analysis and Solution of Moore Medical Corp. Agile Management Solution of Moore Medical Corp. References Books on Blue Ocean Strategy. W. Chan Kim and Renée Mauborgne (2017) Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth, Sep 26, 2017
Issue - 3: One of the major problems faced with Moore in their ERP systems was their poor implementation of demand planning. Moore's performance on the "Perfect Order" was way below their expected goal of 90%. Solution and Analysis: It is mentioned in the case that 84% of the non-perfect orders are due to demand planning issues.
Your solution's ready to go! Our expert help has broken down your problem into an easy-to-learn solution you can count on. See Answer. Question: What's the business model of moore medical coroporation? Moore Medical Corporation case study 9-blocks. What's the business model of moore medical coroporation?