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business plan for business centre

Business Plan

  • Last Updated: December 21, 2021

Business plan development

A well thought out and researched business plan is the cornerstone to starting and running a business. Sound business plans can help you obtain financing, identify key milestones, and provide benchmarks to monitor progress toward your goals.

Be sure to check out the free or low-cost training opportunities, plus free professional business advising, from your local Small Business Development Center !

Get Your Free Business Plan from our collection of over 800 business plans listed below!

Updated January 10 th , 2022

How to Write a Business Plan

The following are the nine sections of a traditional business plan identified by the SBA :

  • Executive summary
  • Company description
  • Market analysis
  • Organization and management
  • Service or product line
  • Marketing and sales
  • Funding request
  • Financial projections

The following are resources to help you develop your own business plan:

  • How to Write a Business Plan – from the SBA Learning Center , this free course explains the importance of business planning, defines and describes the components of a business plan to help you develop your own.
  • Business plan template – review of two formats and their content from SBA.
  • Build Your Business Plan – this SBA tool provides you with a step-by-step guide to help you get started.
  • Developing a Successful Business Plan – In this webinar business planning expert Tim Berry helps entrepreneurs and small businesses better understand how to create a business plan
  • Business Plan Outline – An in-depth look at how to create an individualized business plan with tools to make it easy.
  • How to Write a Business Plan – A step by step guide to writing a successful business plan.
  • Shopify – This comprehensive guide walks you through the nuts and bolts of writing your very own business plan.
  • How to Write a Business Plan in 8 Simple Steps – A step by step guide with in-depth information on writing each section of a business plan.
  • How to Write a Business Plan for Funding – A how-to guide on what is needed for a business plan to present to would-be investors and lenders.
  • Business Plan Checklist – Keep yourself on track while writing your business plan.

Where to Find a Business Plan

  • Score – Business planning, finance, sales, marketing, and management templates & guides.
  • Bplans – Bplans.com contains the largest single collection of free sample business plans online as well as helpful tools and know-how for managing your business.
  • Business Plan Handbook – Reference for Business/Advameg contains the first 11 volumes of the Business Plan Handbook series, a compilation of business plans for small businesses.
  • The Finance Resource – Free online business plan samples
  • More Business – Free online sample business plans for various industries.
  • Klariti – Online templates, checklists, forms, and tutorials for entrepreneurs.

Business Plan Templates – an Alphabetized List

The following is a collection of sample business plans. Many of the business plan samples are provided by Palo Alto Software, the Makers of Business Plan Pro . Individuals working with their local SBDC , may receive a discount code for business plan software from participating SBDCs. You may use your promo code to set up your own LivePlan account using the SBDC discount .

  • 3D Printing Service
  • Accounting and Bookkeeping
  • Accounting (Automated)
  • Accounting Firm
  • Acupuncture Clinic
  • Advertising Agency
  • Advertising Consulting
  • Affiliate Marketing Website
  • Agricultural Consultants
  • Agriculture Farm
  • Agriculture Fruit Farm
  • Aircraft Equipment Maker
  • Aircraft Rental Instruction
  • Air Ground Supplier
  • Airline Business
  • Airline Charter Company
  • Airport Shuttle
  • Airport Taxi
  • Alpaca Farm
  • Ambulance Service
  • Amusement Park
  • Animal Day Care
  • Antique Store
  • Apartment Complex
  • Apartment Rental Website
  • Apparel Designer
  • Aquarium Services
  • Architectural Engineering
  • Architecture Firm
  • Army Navy Store
  • Art Film Theater
  • Art Gallery
  • Artificial Flowers Import
  • Art Packaging Installation
  • Art Sales Custom Framing
  • Art School Gallery
  • Art School Museum
  • Art Supply Store and Gallery
  • ASP B2B Technology
  • Assisted Living Facility
  • Astrology Tarot Card
  • Athletic Shoe Store Franchise
  • ATM Company
  • Attorney Employment Agency
  • Au Pair Agency
  • Auction House
  • Auditing and Consulting
  • Auto Inspection Company
  • Auto Inspectors
  • Auto Finance Company
  • Auto Parts Store
  • Auto Repair Service
  • Automobile Parts (Export)
  • Automobile Restoration
  • Automotive Dealer
  • Automotive Repair Shop
  • Baby Boutique
  • Bail Bonding Company
  • Banquet Hall
  • Bar and Tavern
  • Barber Shop
  • Bartending School
  • Baseball Batting Cages
  • Basketball Camp
  • Batting Cages
  • Beauty Salon
  • Bed and Breakfast
  • Bed and Breakfast – Caribbean
  • Bed and Breakfast Inn
  • Benefits Administration
  • Beverage Distributor
  • Beverage Machine Rental
  • Beverage Manufacturer
  • Bicycle Art
  • Bicycle Shop (Retail)
  • Biodiesel Plant
  • Boarding School
  • Boat and Yacht Dealer
  • Boat Storage Facility
  • Booking Agency
  • Bookkeeping Practice
  • Bowling Alley
  • Bowling Entertainment Center
  • Bridal Gown Shop
  • Bridal Shop
  • Business Analysis Publishing
  • Business Brokerage
  • Business Development
  • Business Support Insurance
  • Business Valuation Expert
  • Butcher Shop
  • Cabinet Contractor
  • Cable TV Installer
  • Cafe Bistro Coffeehouse
  • Call Center
  • Candle Making
  • Candy Store
  • Car Audio Store
  • Car Parts Store
  • Car Rental Agency
  • Car Wash (Self-service)
  • Career Counselor
  • Carpentry Contractor
  • Carpet Cleaner
  • Cash Flow Note Buyer
  • Cash for Gold Store
  • Catering and Ballroom Rental
  • Catering Company
  • Cell Phone Store
  • Cell Phones Retailer
  • Charter School
  • Check Cashing Store
  • Cheese Shop
  • Chemical Laboratory
  • Chicken Farm
  • Child Day Care Services
  • Children’s Center
  • Children’s Play Program
  • Children’s Website
  • Chinese Restaurant
  • Chiropractic Business
  • Chiropractic Practice
  • Christmas Store
  • Cigar Manufacturing
  • Classified Ads Website
  • Cleaning Services
  • Clothing E-commerce Site
  • Clothing Manufacturer
  • Clothing Retail
  • Clothing Store
  • Cloud Computing Service
  • Coffee Distribution
  • Coffee Export
  • Coffee Kiosk
  • Coffee Roaster
  • Coffeehouse
  • Comic Book Store
  • Commercial Bank
  • Commercial Catalog Sales
  • Commercial Contractor
  • Commercial Diving Service
  • Commodities Trading Firm
  • Computer Consulting
  • Computer Hardware Reseller
  • Computer Laser Accessories
  • Computer Repair
  • Computer Repair Service
  • Computer Software
  • Computer Software Retailer
  • Computer Support
  • Computers Reseller
  • Concert Promoter
  • Concierge Service
  • Construction
  • Construction Carpenter
  • Construction Inspection
  • Construction Irrigation
  • Construction Manufacturer
  • Construction Repair
  • Consulting Firm
  • Consulting Seminars
  • Convenience Store
  • Convenience Store Cafe
  • Convenience Store Gas Station
  • Convenience Store Soda Fountain
  • Corporate Trainer
  • Cosmetic Herbal Sundries
  • Cosmetics Retailer
  • Cosmetology (Beauty) School
  • Countertop Installation Service
  • Country Club
  • Courier Service
  • Court Reporting Service
  • Credit Monitoring Service
  • Credit Repair Service
  • Crowdfunding Website
  • Cruise Ship
  • Cultural Consulting Firm
  • Cupcake Store
  • Currency Exchanger
  • Custom Pottery
  • Custom Printed T-Shirts
  • Dance Studio
  • Data Recovery
  • Data Recovery Service
  • Database Software
  • Day Care Center
  • Debt Collection Agency
  • Debt Consolidation Service
  • Decorative Pottery
  • Defense Contractor
  • Deli Restaurant
  • Delicatessen and Bakery
  • Demolition Company
  • Dental Clinic
  • Dental Laboratories
  • Dental Laboratory
  • Dental Office
  • Department Store
  • Dessert Bakery
  • Diabetic Supply Company
  • Diamond Retailer
  • Diamond Wholesaler
  • Diaper Manufacturer
  • Dinner Theater
  • Dinner Train
  • Direct Mail Service
  • Display Case Marketing
  • Document Shredding
  • Dog and Cat Kennel
  • Dog Groomer and Kennel
  • Dog Obedience School
  • Dollar Store
  • Drapery Fabricator
  • Driving School
  • Drug Rehab Center
  • Dry Cleaner
  • Dry Cleaning Home Delivery
  • Drywall Installer
  • E-commerce Fabric Store
  • E-commerce Fire Rescue Equipment
  • E-commerce Start-up
  • E-Commerce Website
  • Educational Software K-12
  • Electrical Contractor
  • Electronic Engineering
  • Electronic Filing Storage
  • Electronics Repair Shop
  • Electronics Retailer
  • Embroidery Shop
  • Emergency Shelters
  • Energy Conservation
  • Engineering Business
  • Engineering Consulting
  • Engineering Firm
  • Environmental Car Dealership
  • Environmental Laboratory
  • Equipment Leasing Broker
  • Equipment Rental Sales
  • Escort Agency
  • Escrow Service
  • Ethnic Food Import
  • Ethnic Food Restaurant
  • Event Planner
  • Exec Employment Agency
  • Export Watch Manufacturer
  • Exterminator Service
  • Eye Surgery Equipment Maker 
  • Family Medicine Clinic
  • Farmer’s Market
  • Fashion Consultant
  • Fast Food Restaurant
  • Film Production Company
  • Financial Planner
  • Financial Planning
  • Financial Website
  • Fine Dining Restaurant
  • Fireworks Store
  • Fish and Tackle Shop
  • Fish Breeder
  • Fishing Equipment
  • Fishing Supplies and Fly Shop
  • Fitness Center and Gym
  • Flea Market
  • Flight School
  • Flower Shop
  • Food Preparation
  • Foreclosure Advisory
  • Formwork Construction
  • Franchise System
  • Franchised Restaurant
  • Frozen Custard Shop
  • Freight Brokerage
  • Fundraising Company
  • Funeral Home
  • Furniture Manufacturer
  • Furniture Store
  • Garden Products Recycling
  • Gas Station
  • Genealogy Service
  • General Contractor
  • General Freight Trucking
  • Gift Basket
  • Gift Basket Company
  • Gift Card Distributor
  • Global Event Planning
  • Global Marketing
  • Go Kart Track
  • Gold Trading Company
  • Golf Course
  • Golf Driving Range
  • Golf Pro Shop
  • Gourmet Coffee Shop
  • Gourmet Food Store
  • Grant Search Company
  • Graphic Design
  • Graphic Design Company
  • Gravel Rock Products
  • Green Energy Products
  • Greeting Card Maker
  • Grocery Store
  • Gun Shooting Range
  • Gymnastics Center
  • Hair and Nail Salon
  • Hair Replacement and Salon
  • Halloween Shop
  • Handyman Maintenance
  • Hardware Retail Franchise
  • Hardware Store
  • Hardwood Floor Refinisher
  • Haunted House
  • Health Club
  • Health Plan Administration
  • Healthy Restaurant
  • Hearing Testing Systems
  • Heavy Equipment Maker
  • Heavy Equipment Rental
  • High-Tech Marketing
  • Holding Company
  • Home Health Care
  • Home Healthcare Agency
  • Home Inspection Service
  • Home Oxygen Delivery
  • Home Real Estate Inspection
  • Horse Boarding Real Estate
  • Horse Reseller
  • Horse Training
  • Hotel and Resort
  • Houseboat Rental
  • Human Resources Consulting
  • Hunting Supply Store
  • HVAC Contractor
  • Hydroponics Farm
  • I.D. Verification Technology
  • Ice Cream Shop
  • Ice Skating Rink
  • Import Export Company
  • Independent Video Store
  • Indoor Soccer Facility
  • Infomercial Company 
  • Information Technology
  • Infusion Therapy Pharmacy
  • Inline Skating Products
  • Insurance Agency
  • Insurance Industry Support Services 
  • Insurance Premium Finance
  • Integrated Communications
  • Interior Decorator
  • Interior Design
  • Interiors Contractor 
  • International IT Consulting
  • International Travel Agency
  • Internet ASP
  • Internet Cafe
  • Internet Court Documents
  • Internet Marketing Firm
  • Internet Media Advertising
  • Internet Service Provider
  • Inventory Control Software
  • Investing Club
  • Investment Bank
  • Investment Website
  • Irish Pub Bar
  • IT Consulting Firm
  • Italian Renaissance Theme Restaurant
  • Italian Restaurant
  • Janitorial Service
  • Janitorial Services
  • Jet Ski Rental 
  • Jewelry Store
  • Juice and Smoothie Bar 
  • Karaoke Bar
  • Karaoke Bar & Bowling Alley
  • Landscape Contractor
  • Laser Tag Facility
  • Laser Tag Gaming Center
  • Laundry Mat
  • Law Practice
  • Lawn and Garden Services
  • Lead Generation Website
  • Lift Bed Manufacturer
  • Limousine Service
  • Limousine Taxi
  • Lingerie Shop
  • Lingerie Store
  • Liquor Store
  • Loan Brokerage
  • Machine and Lathe Shop
  • Machine Tooling
  • Magazine Publisher
  • Maid and Cleaning Service
  • Mail Order Returns
  • Marketing Strategy
  • Martial Arts School
  • Masonry Contractor
  • Massage Products
  • Massage Therapist
  • Maternity Clothing
  • Maternity Clothing Store
  • Mattress Store
  • Medical Billing
  • Medical Billing Company
  • Medical Equipment
  • Medical Equipment Developer
  • Medical Internet Marketing
  • Medical Laboratory
  • Medical Language Translation
  • Medical Practice
  • Medical Scanning Lab
  • Medical Software
  • Medical Transcription
  • Medicine Dispenser
  • Mediterranean Restaurant
  • Membership Social Events
  • Men’s Salon
  • Mexican Restaurant
  • Microbrewery
  • Midwife Service
  • Miniature Golf Course
  • Mining Software
  • MLM Cleaning Products
  • MLM Water Filter
  • Mobile Car Detailing
  • Mobile Home Manufacturer
  • Mobile Home Park
  • Mobile Oil Change
  • Mopeds Rental
  • Mortgage Broker
  • Mortgage Brokerage
  • Motel – Hunting Lodge
  • Motorcycle Dealer
  • Motorcycle Shop
  • Movie Theater
  • Multi-Sport Complex
  • Music Festival
  • Music Recording Distribution
  • Music Recording Producer
  • Musical Instrument Store
  • Mutual Fund
  • Nightclub Saloon
  • Nightclub, Dance Classes
  • Nonprofit Business Plans
  • Nonprofit Food Bank
  • Nonprofit Law Firm
  • Nonprofit Recording Co-op
  • Nonprofit Trade Association
  • Not for Profit Organization
  • Nurse Practitioner
  • Nursing Home
  • Nutritionist Practice 
  • Occupational Health
  • Office Consulting
  • Office Equipment Rental
  • Office Furniture Manufacturer
  • Office Supply Store
  • Oil Company
  • Online Auction Website
  • Online Booking
  • Online Casino
  • Online Clothing Store
  • Online Data Storage
  • Online Dating Website
  • Online Print Shop
  • Online School
  • Optometry Practice
  • Organic Restaurant
  • Outdoor Gear Designer
  • Outpatient Surgical Center
  • Outsourced Call Center
  • Outsourced Computer Support
  • Pack and Ship Store
  • Packaging and Shipping
  • Pain Management Clinic
  • Paintball Facility
  • Paintball Store and Field
  • Painting Contractor
  • Painting Contractors
  • Pallet Manufacturer
  • Paralegal Firm
  • Parenting Center
  • Parking Garage
  • Party Equipment Rental
  • Pasta Italian Restaurant
  • Pasta Manufacturer
  • Patent Agent
  • Paternity Testing Clinic
  • Patient Advocacy Service
  • Payday Lender
  • Payroll Service Company
  • Performance Auto Shop
  • Personal Event Planning
  • Personal Shopper
  • Personal Shopping Services
  • Personnel Management
  • Pet Photography
  • Pet Products Manufacturer
  • Pet Supplies
  • Pharma Sales Company
  • Photo Booth Company
  • Photography Studio
  • Physical Fitness Gym
  • Physical Therapy Massage
  • Physical Therapy Practice
  • Pie Restaurant
  • Pilates Studio
  • Pizza Delivery
  • Pizza Restaurant
  • Pizzeria Franchise
  • Plant Nursery
  • Plastics Recycling
  • Plumbing Contractor
  • Podiatry Practice
  • Polygraph Service
  • Pool Cleaning Service
  • Pool Table Store
  • Portrait Photographer
  • Pottery Store
  • Poultry (Chicken) Farm
  • Powder Coating Service
  • Power Plant
  • Power Washing Service
  • Print Brokerage
  • Print Services Broker
  • Private Equity Firm
  • Private Investigator
  • Private Placement Broker
  • Process Serving Service
  • Promotional Products Maker
  • Property Appraiser
  • Property Management Firm
  • Psychology Practice
  • Public Relations
  • Public Relations Firm
  • Quick Lube Oil Change
  • Quilt Artist (Custom)
  • Radio Station
  • Radiology Center
  • Real Estate Brokerage
  • Real Estate Developer
  • Real Estate Property Management
  • Real Estate Website
  • Record Label
  • Recording Studio
  • Recreation Center
  • Recycling Center
  • Recycling Waste Materials
  • Regional Airline
  • Reiki Practitioner
  • Religious Coffeeshop
  • Rent to Own Store
  • Rental Remodeling
  • Repo Company
  • Residential Remodeling
  • Resort Hotel Ski Lodge
  • Restaurant Business Plan List (Several Types)
  • Retail Property Sub-leasing
  • Retail Tennis Shop
  • Rock Climbing Gym
  • Roller Skating Rink
  • Roofing Contractor
  • Salsa Manufacturer
  • Salvage Company
  • Sandwich Shop
  • Sandwich Shop (franchise)
  • Satellite Communications
  • Scholarship Consulting
  • School Bus Operator
  • School Fundraising
  • Scrapbooking Store
  • Scrapbooking Supply Store
  • Scuba Supply Store
  • Security Guard Service
  • Security System Company
  • Self-Storage
  • Self Storage Facility
  • Seminars Company
  • SEO Company
  • Septic Tank Contractor
  • Shared Office Building
  • Shaved Ice Beverage
  • Sheet Metal Fabricator
  • Shipment Monitoring
  • Sightseeing Bus Tours
  • Singles Bar
  • Skate Park Skiing
  • Skateboard Shop
  • Skydiving Service
  • Slaughter House
  • Small Engine Repair
  • Snow Plow Service
  • Soap Manufacturer
  • Soccer Club
  • Social Networking Website
  • Soft Pretzel Shop
  • Software Developer
  • Software Publisher
  • Software Testing
  • Solar Energy Farm
  • Solar Panel Installation
  • Solar Water Heater Distributor
  • Soup Kitchen
  • Soybean Farm
  • Specialty Baker
  • Speech Therapist
  • Sporting Goods Store
  • Sports Agency
  • Sports Equipment Cafe
  • Sports Medical Equipment
  • Sports Memorabilia
  • Sports Memorabilia Store
  • Sprinkler Installation
  • Staffing Agency
  • Stained Glass Gallery
  • Stationery Store
  • Steak Buffet Restaurant
  • Structured Settlement
  • Summer Camp
  • Surf Clothing and Sportswear
  • Surgery Practice
  • Surgical Medical Equipment
  • Surveyor Instrument
  • Sushi Restaurant
  • Talent Agency
  • Tanning Salon
  • Tapas Restaurant
  • Tattoo Parlor
  • Tattoo Removal Service
  • Tattoo Shop
  • Tax Preparation Company
  • Taxi Business
  • Taxi Cab Service
  • Taxidermy Service
  • Teachers’ Employment Agency
  • Telemarketing Company
  • Telemarketing Consultants
  • Test Preparation
  • Theatre Production
  • Theatrical Music Producer
  • Thrift Shop
  • Tires and Rims Shop
  • Title Insurance Company
  • Title Loan Company
  • Tobacco Retail Business
  • Tourism Website Services
  • Tracking Device Maker
  • Trade Association
  • Travel Agency
  • Travel Agency – Upscale
  • Tree Removal Service
  • Trophy Store
  • Trucking Company
  • T-Shirt Company
  • Tutoring Service
  • Tuxedo Rental Service
  • Uniform Supply Company
  • Used Book Store
  • Used Car Dealer
  • Used Sports Equipment Store
  • Vacuum Cleaner Store
  • Vending Machine Company
  • Vending Services
  • Venture Capital Firm
  • Veterinary Clinic
  • Video Documentation Service
  • Video Game Store
  • Video Gaming Center
  • Video Production Company
  • Video Television Production
  • Vinyl Record Store
  • Virtual Secretary
  • Vitamin Shop
  • Voice Recognition Software
  • VoIP Company
  • Waste Management
  • Water Purification
  • Web Development Firm
  • Web Hosting Company
  • Wedding Consultant
  • Wedding Planner
  • Weight Loss Center
  • Weight Loss Seminars
  • Welding Service and Supply
  • Wholesale Bicycle Distributor
  • Wholesale Juice
  • Wi-Fi Kiosk
  • WiFi Kiosks
  • Window Cleaning Service
  • Windshield Repair Service
  • Wine Distributor
  • Wireless DataComm
  • Women’s Clothing Boutique
  • Women’s Shoe Store
  • Wood Pellet Manufacturer
  • Word Processing Service
  • Workout Gym
  • Wrestling Entertainment
  • Yacht Charter Service
  • Yoga Center
  • Yoga Studio

Additional Small Business Resources

Already in business or thinking about starting your own small business? Check out our various small business resources:

  • View more small business help topics here: Small Business Information Center
  • View business reports here: Small Business Snapshots
  • View industry-specific research here: Market Research Links

Remember, you can also receive free professional business advice and free or low-cost business training from your  local Small Business Development Center !

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How to write a business plan for a training center?

training center business plan

Writing a business plan for a training center can be an intimidating task, especially for those just starting.

This in-depth guide is designed to help entrepreneurs like you understand how to create a comprehensive business plan so that you can approach the exercise with method and confidence.

We'll cover: why writing a training center business plan is so important - both when starting up, and when running and growing the business - what information you need to include in your plan, how it should be structured, and what tools you can use to get the job done efficiently.

Let's get started!

In this guide:

Why write a business plan for a training center?

What information is needed to create a business plan for a training center.

  • What goes in the financial forecast for a training center?
  • What goes in the written part of a training center business plan?
  • What tool can I use to write my training center business plan?

Being clear on the scope and goals of the document will make it easier to understand its structure and content. So before diving into the actual content of the plan, let's have a quick look at the main reasons why you would want to write a training center business plan in the first place.

To have a clear roadmap to grow the business

It's rarely business as usual for small businesses. The economy follows cycles where years of growth are followed by recessions, and the business environment is always changing with new technologies, new regulations, new competitors, and new consumer behaviours appearing all the time...

In this context, running a business without a clear roadmap is like driving blindfolded: it's dangerous at best. That's why writing a business plan for a training center is essential to create successful and sustainable businesses.

To write an effective business plan, you will need to take stock of where you are (if you are already in business) and where you want the business to go in the next three to five years.

Once you know where you want your training center to be, you'll have to identify:

  • what resources (human, equipment, and capital) are needed to get there,
  • at what pace the business needs to progress to get there in time,
  • and what risks you'll face along the way.

Going through this process regularly is beneficial, both for startups and existing companies, as it helps make informed decisions about how best to allocate resources to ensure the long-term success of the business.

Need a convincing business plan?

The Business Plan Shop makes it easy to create a financial forecast to assess the potential profitability of your projects, and write a business plan that’ll wow investors.

The Business Plan Shop's Business Plan Software

To anticipate future cash flows

Regularly comparing your actual financial performance to the projections in the financial forecast of your training center's business plan gives you the ability to monitor your business's financial health and make necessary adjustments as needed.

This practice allows you to detect potential financial issues, such as unexpected cash shortfalls before they escalate into major problems. Giving you time to find additional financing or put in place corrective measures.

Additionally, it helps you identify growth opportunities, like excess cash flow that could be allocated to launch new products and services or expand into new markets.

Staying on track with these regular comparisons enables you to make well-informed decisions about the amount of financing your business might require, or the excess cash flow you can expect to generate from your main business activities.

To secure financing

Crafting a comprehensive business plan for your training center, whether you're starting up or already established, is paramount when you're seeking financing from banks or investors.

Given how fragile small businesses are, financiers will want to ensure that you have a clear roadmap in place as well as command and control of your future cash flows before entertaining the idea of funding you.

For banks, the information in your business plan will be used to assess your borrowing capacity - which is defined as the maximum amount of debt your business can afford alongside your ability to repay the loan. This evaluation helps them decide whether to extend credit to your business and under what terms (interest rate, duration, repayment options, collateral, etc.).

Similarly, investors will thoroughly review your plan to determine if their investment can yield an attractive return. They'll be looking for evidence that your training center has the potential for healthy growth, profitability, and consistent cash flow generation over time.

Now that you understand the importance of creating a business plan for your training center, let's delve into the necessary information needed to craft an effective plan.

Need inspiration for your business plan?

The Business Plan Shop has dozens of business plan templates that you can use to get a clear idea of what a complete business plan looks like.

The Business Plan Shop's Business Plan Templates

Writing a training center business plan requires research so that you can project sales, investments and cost accurately in your financial forecast.

In this section, we cover three key pieces of information you should gather before drafting your business plan!

Carrying out market research for a training center

Carrying out market research before writing a business plan for a training center is essential to ensure that the financial projections are accurate and realistic.

Market research helps you gain insight into your target customer base, competitors, pricing strategies and other key factors which can have an impact on the commercial success of your business.

In particular, it is useful in forecasting revenue as it provides valuable data regarding potential customers’ spending habits and preferences.

You may discover that your training center could benefit from offering more remote courses, as people may be more likely to take classes from the comfort of their own homes. Additionally, market research might indicate that people might be more likely to take classes that are shorter in duration, as they may prefer a quick and effective way of learning.

This information can then be used to create more accurate financial projections which will help investors make informed decisions about investing in your training center.

Developing the sales and marketing plan for a training center

As you embark on creating your training center business plan, it is crucial to budget sales and marketing expenses beforehand.

A well-defined sales and marketing plan should include precise projections of the actions required to acquire and retain customers. It will also outline the necessary workforce to execute these initiatives and the budget required for promotions, advertising, and other marketing efforts.

This approach ensures that the appropriate amount of resources is allocated to these activities, aligning with the sales and growth objectives outlined in your business plan.

The staffing and equipment needs of a training center

As you embark on starting or expanding your training center, having a clear plan for recruitment and capital expenditures (investment in equipment and real estate) is essential for ensuring your business's success.

Both the recruitment and investment plans must align with the timing and level of growth projected in your forecast, and they require appropriate funding.

The staffing costs for a training center might include wages for instructors, administrative staff, and support personnel such as janitors and IT staff. The equipment costs might include computers, projectors, and other audiovisual equipment, as well as furniture, office supplies, and other items needed to run the training center.

To create a realistic financial forecast, you also need to consider other operating expenses associated with the day-to-day running of your business, such as insurance and bookkeeping.

With all the necessary information at hand, you are ready to begin crafting your business plan and developing your financial forecast.

Need a solid financial forecast?

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What goes into your training center's financial forecast?

The objective of the financial forecast of your training center's business plan is to show the growth, profitability, funding requirements, and cash generation potential of your business over the next 3 to 5 years.

The four key outputs of a financial forecast for a training center are:

  • The profit and loss (P&L) statement ,
  • The projected balance sheet ,
  • The cash flow forecast ,
  • And the sources and uses table .

Let's look at each of these in a bit more detail.

The projected P&L statement

The projected P&L statement for a training center shows how much revenue and profits your business is expected to generate in the future.

projected profit and loss statement example in a training center business plan

Ideally, your training center's P&L statement should show:

  • Healthy growth - above inflation level
  • Improving or stable profit margins
  • Positive net profit

Expectations will vary based on the stage of your business. A startup will be expected to grow faster than an established training center. And similarly, an established company should showcase a higher level of profitability than a new venture.

The projected balance sheet of your training center

The balance sheet for a training center is a financial document that provides a snapshot of your business’s financial health at a given point in time.

It shows three main components: assets, liabilities and equity:

  • Assets: are resources owned by the business, such as cash, equipment, and accounts receivable (money owed by clients).
  • Liabilities: are debts owed to creditors and other entities, such as accounts payable (money owed to suppliers) and loans.
  • Equity: includes the sums invested by the shareholders or business owners and the cumulative profits and losses of the business to date (called retained earnings). It is a proxy for the value of the owner's stake in the business.

example of projected balance sheet in a training center business plan

Examining the balance sheet is important for lenders, investors, or other stakeholders who are interested in assessing your training center's liquidity and solvency:

  • Liquidity: assesses whether or not your business has sufficient cash and short-term assets to honour its liabilities due over the next 12 months. It is a short-term focus.
  • Solvency: assesses whether or not your business has the capacity to repay its debt over the medium-term.

Looking at the balance sheet can also provide insights into your training center's investment and financing policies.

In particular, stakeholders can compare the value of equity to the value of the outstanding financial debt to assess how the business is funded and what level of financial risk has been taken by the owners (financial debt is riskier because it has to be repaid, while equity doesn't need to be repaid).

The projected cash flow statement

A cash flow forecast for a training center shows how much cash the business is projected to generate or consume.

example of cash flow forecast in a training center business plan

The cash flow statement is divided into 3 main areas:

  • The operating cash flow shows how much cash is generated or consumed by the operations (running the business)
  • The investing cash flow shows how much cash is being invested in capital expenditure (equipment, real estate, etc.)
  • The financing cash flow shows how much cash is raised or distributed to investors and lenders

Looking at the cash flow forecast helps you to ensure that your business has enough cash to keep running, and can help you anticipate potential cash shortfalls.

It is also a best practice to include a monthly cash flow statement in the appendices of your training center business plan so that the readers can view the impact of seasonality on your business cash position and generation.

The initial financing plan

The initial financing plan - also called a sources and uses table - is an important tool when starting a training center.

It shows where the money needed to set up the business will come from (sources) and how it will be allocated (uses).

initial financing plan in a training center business plan

Having this table helps understand what costs are involved in setting up the training center, how the risks are distributed between the shareholders and the lenders, and what will be the starting cash position (which needs to be sufficient to sustain operations until the business breaks even).

Now that the financial forecast of a training center business plan is understood, let's focus on what goes into the written part of the plan.

The written part of a training center business plan

The written part of the business plan is where you will explain what your business does and how it operates, what your target market is, whom you compete against, and what strategy you will put in place to seize the commercial opportunity you've identified.

Having this context is key for the reader to form a view on whether or not they believe that your plan is achievable and the numbers in your forecast realistic.

The written part of a training center business plan is composed of 7 main sections:

  • The executive summary
  • The presentation of the company
  • The products and services
  • The market analysis
  • The strategy
  • The operations
  • The financial plan

Let's go through the content of each section in more detail!

1. The executive summary

In your training center's business plan, the first section is the executive summary — a captivating overview of your plan that aims to pique the reader's interest and leave them eager to learn more about your business.

When crafting the executive summary, start with an introduction to your business, including its name, concept, location, how long it has been running, and what sets it apart. Briefly mention the products and services you plan to offer and your target customer profile.

Following that, provide an overview of the addressable market for your training center, current trends, and potential growth opportunities.

Next, include a summary of key financial figures like projected revenues, profits, and cash flows.

Finally, in the "ask" section, detail any funding requirements you may have.

2. The presentation of the company

The second section in your training center's business plan should focus on the structure and ownership, location, and management team of the company.

The structure and ownership part provides an overview of the legal structure of the business, who the owners are and how much each has invested and owns. If you are seeking financing it is important that the reader gets a clear picture of which legal entity is receiving the funds, and who controls the business.

The location part should give an overview of the premises from which the company is operating, and why that location is of particular interest (catchment area, accessibility, amenities nearby, etc.).

When describing the location of your training center, you could emphasize the potential for growth. It may be situated in a region with access to a large pool of potential customers, as well as resources that could support the expansion of your business. You could also emphasize the diversity of the local economy, which could indicate a stable market for your services. Additionally, you could point out the potential for strategic partnerships with other businesses in the area, which could help to increase your reach and build a network of customers.

Finally, you should introduce the management team. Explain each member's role, background, and experience.

It is also important to emphasize any past successes that the members of the management team have achieved, and how long they've been working together, as this will help potential lenders or investors understand why they should trust in their leadership.

3. The products and services section

The products and services section of your business plan should include a detailed description of what your company offers, who are the target customers, and what distribution channels are part of your go-to-market. 

For example, your training center could offer one-on-one tutoring, small group courses and online classes. The one-on-one tutoring would provide customized instruction tailored to a student's specific needs and goals. The small group courses would allow for students to work together to understand concepts more quickly, as well as build relationships with one another. Finally, the online classes would give students the chance to receive instruction from anywhere in the world, making it more convenient for those who cannot attend a physical location.

4. The market analysis

When you present your market analysis in your training center business plan, it's crucial to include detailed information about customers' demographics and segmentation, target market, competition, barriers to entry, and any relevant regulations.

The main objective of this section is to help the reader understand the size and attractiveness of the market while demonstrating your solid understanding of the industry.

Begin with the demographics and segmentation subsection, providing an overview of the addressable market for your training center, the key trends in the marketplace, and introducing different customer segments along with their preferences in terms of purchasing habits and budgets.

Next, focus on your target market, zooming in on the specific customer segments your training center aims to serve and explaining how your products and services fulfil their distinct needs.

For example, your target market might include adult professionals who are looking to gain new skills or certifications to advance their career. They may be looking to transition into a new field, or gain an edge in their current one. They are likely to be willing to invest in their education and may be looking for an intensive program that can provide quick results.

Then proceed to the competition subsection, where you introduce your main competitors and highlight what sets you apart from them.

Finally, conclude your market analysis with an overview of the key regulations applicable to your training center.

5. The strategy section

When you write the strategy section of your training center business plan, remember to cover key elements such as your competitive edge, pricing strategy, sales & marketing plan, milestones, and risks and mitigants.

In the competitive edge subsection, elaborate on what makes your company stand out from competitors. This becomes especially important if you're a startup, aiming to carve a place for yourself amidst established players in the marketplace.

The pricing strategy subsection should demonstrate how you plan to maintain profitability while offering competitive prices to attract customers.

Outline your sales & marketing plan, detailing how you'll reach out to new customers and retain existing ones through loyalty programs or special offers.

For the milestones subsection, outline your company's achievements to date and your main objectives for the future, complete with specific dates to set clear expectations for progress.

Lastly, the risks and mitigants subsection should address the main risks that could affect your plan's execution. Explain the measures you've put in place to minimize these risks, assuring potential investors or lenders.

Your training center may face a variety of risks. For example, your center could face a financial risk if there is a decrease in enrollment or if the cost of materials and supplies increases. Additionally, your center might face a risk of litigation if an instructor or student is injured or if a student is unsatisfied with the quality of training.

6. The operations section

In your business plan, it's also essential to provide a detailed overview of the operations of your training center.

Start by covering your team, highlighting key roles and your recruitment plan to support the expected growth. Outline the qualifications and experience required for each role and your intended recruitment methods, whether through job boards, referrals, or headhunters.

Next, clearly state your training center's operating hours, allowing the reader to assess staffing levels adequately. Additionally, mention any plans for varying opening times during peak seasons and how you'll handle customer queries outside normal operating hours.

Then, shift your focus to the key assets and intellectual property (IP) necessary for your business. If you rely on licenses, trademarks, physical structures like equipment or property, or lease agreements, make sure to include them in this section.

You may have a variety of key assets and IP at your training center, such as proprietary learning materials and teaching methods. These could include professionally developed course materials, e-learning modules, multimedia content, and textbooks that are all unique to your center. Additionally, you might have specialized equipment such as computers, projectors, and audio visual gear that allow you to conduct training sessions in an effective and efficient manner.

Lastly, include a list of suppliers you plan to work with, detailing their services and main commercial terms, such as price, payment terms, and contract duration. Investors are interested in understanding why you've chosen specific suppliers, which may be due to higher-quality products or established relationships from previous ventures.

7. The presentation of the financial plan

The financial plan section is where we will include the financial forecast we talked about earlier in this guide.

Now that you have a clear idea of the content of a training center business plan, let's look at some of the tools you can use to create yours.

What tool should I use to write my training center's business plan?

In this section, we will be reviewing the two main options for writing a training center business plan efficiently:

  • Using specialized software,
  • Outsourcing the drafting to the business plan writer.

Using an online business plan software for your training center's business plan

Using online business planning software is the most efficient and modern way to create a training center business plan.

There are several advantages to using specialized software:

  • You can easily create your financial forecast by letting the software take care of the financial calculations for you without errors
  • You are guided through the writing process by detailed instructions and examples for each part of the plan
  • You can access a library of dozens of complete business plan samples and templates for inspiration
  • You get a professional business plan, formatted and ready to be sent to your bank or investors
  • You can easily track your actual financial performance against your financial forecast
  • You can create scenarios to stress test your forecast's main assumptions
  • You can easily update your forecast as time goes by to maintain visibility on future cash flows
  • You have a friendly support team on standby to assist you when you are stuck

If you're interested in using this type of solution, you can try The Business Plan Shop for free by signing up here .

Hiring a business plan writer to write your training center's business plan

Outsourcing your training center business plan to a business plan writer can also be a viable option.

Business plan writers are experienced in writing business plans and adept at creating financial forecasts without errors. Furthermore, hiring a consultant can save you time and allow you to focus on the day-to-day operations of your business.

However, hiring business plan writers is expensive as you are paying for the software used by the consultant, plus their time, and their profit margin of course.

From experience, you need to budget at least £1.5k ($2.0k) excluding tax for a complete business plan, more if you need to make changes after the initial version (which happens frequently after the initial meetings with lenders or investors).

You also need to be careful when seeking investment. Investors want their money to be used to grow the business, not spent on consulting fees. Therefore, the amount you spend on business plan writing services (and other consulting services such as legal services) needs to be negligible relative to the amount raised.

The other drawback is that you usually don't own the business plan itself: you just get the output, while the actual document is saved in the consultant's business plan software - which makes it difficult to maintain the document up to date without hiring the consultant on a retainer.

For these reasons, outsourcing the training center business plan to a business plan writer should be considered carefully, weighing both the advantages and disadvantages of hiring outside help.

Ultimately, it may be the right decision for some businesses, while others may find it beneficial to write their business plan using online software.

Why not create your training center's business plan using Word or Excel?

I must advise against using Microsoft Excel and Word (or their Google, Apple, or open-source equivalents) to write your training center business plan. Let me explain why.

Firstly, creating an accurate and error-free financial forecast on Excel (or any spreadsheet) is highly technical and requires a strong grasp of accounting principles and financial modelling skills. It is, therefore, unlikely that anyone will fully trust your numbers unless you have both a degree in finance and accounting and significant financial modelling experience, like us at The Business Plan Shop.

Secondly, relying on spreadsheets is inefficient. While it may have been the only option in the past, technology has advanced significantly, and software can now perform these tasks much faster and with greater accuracy. With the rise of AI, software can even help us detect mistakes in forecasts and analyze the numbers for better decision-making.

And with the rise of AI, software is also becoming smarter at helping us detect mistakes in our forecasts and helping us analyse the numbers to make better decisions.

Moreover, software makes it easier to compare actuals versus forecasts and maintain up-to-date forecasts to keep visibility on future cash flows, as we discussed earlier in this guide. This task is cumbersome when using spreadsheets.

Now, let's talk about the written part of your training center business plan. While it may be less error-prone, using software can bring tremendous gains in productivity. Word processors, for example, lack instructions and examples for each part of your business plan. They also won't automatically update your numbers when changes occur in your forecast, and they don't handle formatting for you.

Overall, while Word or Excel may seem viable for some entrepreneurs to create a business plan, it's by far becoming an antiquated way of doing things.

  • Having an up-to-date business plan is key to maintaining visibility on your future cash flows.
  • A business plan has 2 parts: a financial forecast highlighting the expected growth, profitability and cash generation of the business; and a written part which provides the context needed to interpret and assess the quality of the forecast.
  • Using business plan software is the modern way of writing and maintaining business plans.

We hope that this guide helped you to better understand how to write the business plan for a training center. If you still have questions, do not hesitate to contact us.

Also on The Business Plan Shop

  • How to write a 5 years business plan
  • Business plan myths

Know someone who owns or wants to start a training center? Share this article with them!

Guillaume Le Brouster

Founder & CEO at The Business Plan Shop Ltd

Guillaume Le Brouster is a seasoned entrepreneur and financier.

Guillaume has been an entrepreneur for more than a decade and has first-hand experience of starting, running, and growing a successful business.

Prior to being a business owner, Guillaume worked in investment banking and private equity, where he spent most of his time creating complex financial forecasts, writing business plans, and analysing financial statements to make financing and investment decisions.

Guillaume holds a Master's Degree in Finance from ESCP Business School and a Bachelor of Science in Business & Management from Paris Dauphine University.

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How to Write a Call Centre Business Plan

Happy woman reading a letter on a table at home

We investigate what should be included in a call centre plan and highlight some of the key fundamentals.

What Is the Aim of a Call Centre Business Plan?

A call centre business plan is a high-level document that is the first stage of setting up a call centre. It describes the purpose of the call centre and outlines the objectives, benefits and costs together with an indication of some of the components.

If you are bidding to create a contact centre within your own organization – whether that’s for service, sales or both – your call center business model will be aimed at internal stakeholders.

However, if you’re looking to create a new outsourced contact centre, your business plan may instead be aimed at investors, who you will need to help fund your operation – through the early days at least!

“In the plan, you will set out a number of options – around things like location, recruiters and technology suppliers. You are looking for approval to dig deeper into these options,” adds Martin Jukes, Managing Director at Mpathy Plus.

A Business Plan Will Cover a Number of Areas, Including:

  • Customer Experience
  • People and Technology
  • Return on Investment (ROI)

Risk Assessment

It is important to keep in mind that your business plan will have three main audiences:

  • Those stakeholders or potential sponsors (as already discussed)
  • Those already tasked with building
  • Those tasked with justifying

Start Your Plan With a Purpose – Set Around Key Objectives

Start off your business proposal by highlighting the purpose and objectives of the call centre.

Highlight your key arguments, using simple language, which will capture the attention of your investors early. Bullet points that set out your thoughts in a logical manner may be all that you need here.

The key is to make straightforward statements like:

“We’re spending £2 million every year in serving customers, in a disparate manner, across the organization. If we spend £1 million setting this up and £1 million a year on resourcing the call centre, then we’re going to get a return on investment fairly quickly, while providing a better customer experience.”

You are setting up the rest of the business plan, which will highlight how you plan to deliver a call centre to meet your objectives.

You then expand upon these arguments later, as you are setting up the rest of the business plan, which will highlight how you plan to deliver a call centre to meet your objectives.

Some other simple objectives that you might want to build a business plan for a call centre around – for a service operation – could be:

Possible Objectives for a Call Centre Business Plan:

  • Furthering Revenue
  • Improving Customer Experience
  • Generating Campaigns
  • Increasing Technical Support for New Products
  • Enabling Growth

These are some quick examples, which could be expanded into solid objectives. However, these could be quite different from those used in a sales or outsourced contact centre.

What Else Needs to Be Included in a Contact Centre Business Plan?

While you may wish to add other elements into your business plan, here are some of the absolute must-haves, which need their own sections within your proposal.

How will a new contact centre benefit your organization? List all of the benefits in this section to underline the value of your new call centre.

In this section, start by reiterating your “headline” objectives, but also talk about some of the other benefits that call centre could bring – which may also help to swing your stakeholders.

Some of the benefits that are easy to overlook when creating a business plan include:

  • Call analysis and more data that will tell you more about your customers
  • Continuous improvement of customer service (with the right team)
  • Extended service hours
  • Improvement of your organization’s image
  • Saving time of others in the business, who currently take calls as part of their job

Before you get into agent recruitment, locations and technology considerations you need to specify who will oversee the implementation of the contact centre, provide advice and troubleshoot. Who will be in the project’s steering group?

Plans are often built in project mode – i.e. to get to a defined result in a defined time at a defined budget.

It’s the wrong mindset.

Once you’ve come up with your key objectives, you need to start with “who?”, according to Peter Massey, Managing Director at Budd.

The people you are building for need to be involved right along.

“You need to be clear how it will run, not how it will get built. So how do you get customers’ and operations’ needs to drive scope and acceptability of your plan? The people you are building for need to be involved right along,” says Peter.

“So many new call centre plans don’t survive their first owner – the person who comes in to run a business in it. That disconnect is a real risk.”

This is especially true in fast-growing businesses where the team is being recruited right the way through.

Customer Experience Considerations

An important consideration when planning for a new contact centre is: what will our service look like from a customer’s perspective?

If one of your objectives is to increase revenue through great service, this is particularly important, as you need to highlight the actions that you want to take which will enable you to achieve that.

The idea here is to create a vision of the customer experience that the call centre will deliver. This vision will help to stitch together your technology, location and recruitment options that you present to your stakeholders later in the business plan.

business plan for business centre

Create a vision of the customer experience that the call centre will deliver.

You may also want to consider: why do customers contact us? Do you plan to automate, simplify or even eliminate some of those contacts in the call centre? If so, how will that impact customer experience for the better?

In this section of your call centre business plan, another important consideration is: how will we measure success? 

If your key objective is to save money, revenue statistics may be all you need. However, if you’re looking to further revenue via improved service and sales, you might need to introduce and explain how you will use measures like:

  • Customer Effort
  • Customer Emotion
  • First Contact Resolution
  • Customer Satisfaction
  • Net Promoter Score
  • Sales Volumes

The metrics that you track, and how you do so, should align with your vision for customer experience.

Location – Along With Branding and Furnishing

If you are looking to run a traditional brick-and-mortar call centre, you will likely present three or four different options for location and note that they will cost x, y and z.

The options that you put forward will depend on things like the availability of suitable resource. Do you want to go near competing organizations where you can potentially poach good staff? Or do you want to stay away from organizations that may want to poach members of your team?

Other factors in your decision may include grant availability, cost of accommodation, office space and, of course, availability.

Factors in your decision may include grant availability, cost of accommodation, office space and, of course, availability.

There is also the matter of the location fitting your brand, and branding in itself is a key thought to have, according to Martin.

“Your contact centre is a representation of your brand, and for many customers it is what they see and experience more than anything else. So you need your call centre to demonstrate what you are about as an organization,” says Martin.

With this in mind, when you are looking at possible locations, you will need to look for costs to furnish, brand and maintain the place, so it not only reflects your company, but also becomes a nice place to work.

A Quick Point on Remote Working

If you are wanting to put together a remote contact centre, furnishing, branding etc. will be less of a consideration – but there will be other costs that you need to consider, such as:

  • Liability /employee
  • IT and internet
  • Workstations

On top of that, with remote working you will have to think more about setting the right working practices and maintaining kit, as well as any safety and security matters that need to be addressed.

These considerations will also apply to hybrid contact centre models, which most contact centres are set to turn into in the post-COVID world.

A pie chart showing how contact centres will operate post-COVID-19

This poll is made up of data sourced in the Call Centre Helper Webinar: Contact Centre of the Future

The decision on whether you plan for an office-based, hybrid or fully remote contact centre can be a tricky one, but it’s good to think about who you plan to recruit – remembering that:

Office-based working tends to suit:

  • Young, sociable workers
  • People new to the company and in need of training
  • High-paced telesales contact centres
  • Environments where team work is important

Home-based working tends to suit:

  • Older workers with home responsibilities
  • Disabled workers
  • Contact centres looking for specialist talent (because of wider talent pool)
  • Areas in which contact volumes fluctuate

People and Technology Resources

In terms of resources, there are lots of things to consider. Firstly, forecast your demand and how that will change over time. This will enable you to calculate how many agents you need .

Then, you need to think about the internal structure of your call centre. This will include asking yourself questions such as:

  • How many team leaders do we need per x number of agents?
  • Who will be in charge of Quality Assurance and coaching?
  • Who will be in charge of Resource Planning?
  • Who will be in charge of HR for the new team?

Only by asking yourself questions like these and quantifying the duties in each role will you be able to come up with a staffing requirement.

From this, you will put forward suggestions for staff salaries and be able to calculate your potential people costs.

Then focus on your technology . You can opt for cloud-based solutions or on-premise technology.

The plus with cloud is that there are pay-as-you go types of models, which make it much easier to set up a new call centre, while technology integration is also much easier.

Once you have made this decision, it’s time to consider which vendor you’d like to work with. To do this, it’s good to consider which technologies you would like to invest in.

Consider how you might want to simplify, automate or eliminate some of your most common contact reasons…

While there may be some must-haves – like a CRM and an IVR/Call Routing – go back to your top contact reasons and consider how you might want to simplify, automate or eliminate some of your most common contact reasons and consider what technology will help you do that.

A good tool for helping do this is the Value-Irritant Grid. You can find out more about this in our article: A Simple Technique to Improve Your Contact Centre Strategy

For those contact reasons to which none of those options apply, look at the technologies that can support agents in answering those queries effectively – i.e. knowledge bases, visual scripting, etc.

Approach technology vendors with your proposal for technologies and then present options to your stakeholders in your business plan.

For more on putting together a technology plan for your contact centre, read our article: How to Set Up a Call Centre From Scratch – The Checklist

Quick Tip – Make Sure You Put Psychology Before Technology

It’s easy to start totting up the cost of systems and technology required in a contact centre. But not every project team looks at the cost of constantly optimizing the experience of staff and customers in and beyond the contact centre.

If your website and apps drive contacts, it’s not enough to optimize your contact centre. If your marketing and sales propositions drive expectations, it’s not enough to do well in handling contacts, as Peter Massey tells us.

You need a model which fits your company’s values and your customers’ expectations.

“You need to look at the psychology of a contact centre, not just the technology. You need a model which fits your company’s values and your customers’ expectations. That takes thinking time, collaboration from other functions, deep user design and continual optimization,” adds Peter.

Return on Investment

When you put together a set of options for things like location, technology and people, you become much more aware of the costs of your potential operation.

So, this section should include a summary of where the costs lie, in comparison to projections for how much money you are going to save and/or how providing better service will generate further income.

With all of the profit and cost figures, you should be able to calculate when your stakeholders or investors will start to see a return on investment (ROI).

A headshot of Martin Jukes

Martin Jukes

When embarking on a project as ambitious as setting up a new call centre, there are a lot of risks that you need to mitigate for.

“Understanding scale is critical and one risk that I would expect to be included in a call centre business plan is sizing, whether that’s over- or under-sizing – which may be due to the volatility of forecasts,” adds Martin..

Another risk may include your technology not working – or that it does not deliver what you were hoping it would deliver – either from a timescale or functionality perspective.

A further example of a risk that you may need to provide some contingency measures for is recruitment problems, in case you fail to hire the required calibre of people in the area in which you are targeting. These are the sorts of risks to plan for, and there may well be others.

Mistakes to Avoid With Your Plan

There are many potential pitfalls that you can slip into when creating a call centre business plan. The two most common – as identified by Martin Jukes – are as follows.

1. Failing to Structure the Business Plan Around the Customer

By positioning your call centre as your organization’s “hub for customer experience”, not only are you highlighting its strategic value, but you can also ensure that it is not going to be viewed – from now and in the future – as a “cost centre”.

When your call centre is viewed as a cost centre, you will find it very difficult to put together a business case in the future for new technologies, staff and other customer innovations.

If you also create your business plan around a vision for how you will serve your customers, you will naturally align your choices – in terms of location, recruitment, technology etc.

2. Putting Technology Ahead of Customer Experience and Psychology

Technology is your enabler, once you’ve decided what it is that you’re trying to do.

For example, if you are looking to set up an outbound sales call centre, you would use technology differently from if you were planning for an inbound support centre.

You need to understand what you need from your technology, before setting up your system.

A lot of people buy a contact centre platform and then work out how to do it. But that approach is wrong. You need to understand what you need from your technology, before setting up your system.

As Peter says: “What goes into a call centre business plan is as much psychology as technology.”

Other Mistakes…

While these two are common mistakes, there are lots more in terms of the implementation of the call centre, in terms of:

  • Getting the right people
  • Putting training together and getting the right support material in place
  • Branding and aligning people behind a company culture

Getting this right depends on lots of market research and, of course, having a vision for how you plan to service customers. This will help you to secure the necessary funds.

8 Key Questions You Need to Answer in Your Business Plan

While we’ve covered the fundamental components of a call centre business plan, there are many questions that you’ll need to answer as you put together your proposal.

Here are some important examples that Peter Massey put forward:

A thumbnail image of Peter Massey

Peter Massey

  • What shall I focus the budget into to make the biggest impact / best operation?
  • What does it cost to build a contact centre?
  • How much should we justify investing for best impact?
  • What should the project team look like?
  • How do we make sure the operational team get handed over what they need?
  • How do we get the right subject-matter experts involved?
  • How do we avoid scope creep or scope reduction whilst hitting a deadline?
  • If we’re building afresh, how do we make sure we don’t just build a shinier version of what we did before?

Get Some External Advice

While this is no doubt a long and thorough guide to creating a call centre business plan, it is a big task and one that most organizations do once in a blue moon.

With this in mind, it is good to get in contact with experts like Martin and Peter, who have worked alongside many organizations in putting together a call centre business plan.

They know all the potential pitfalls and issues that you are likely to come across, as well as other key trends regarding what’s going on in the industry – so engaging with a third party is a key final tip.

If you would like to reach out to Martin or Peter, you can check out their websites here:

  • Martin Jukes: mpathyplus.co.uk
  • Peter Massey: budd.uk.com

For more advice on setting up a contact centre, read our articles:

  • How to Set up a Call Centre
  • What Is a Call Centre? – 10 Things to Know
  • 23 Considerations to Make Before Implementing a New Digital Channel

Published On: 4th Jan 2021 - Last modified: 9th Nov 2023 Read more about - Customer Service Strategy , Martin Jukes , Peter Massey , Setup

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Rehabilitation Center Business Plan

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A rehabilitation center is undoubtedly the most rewarding business opportunity for anyone with the expertise or financial pool wealth. It promises an extensive target market, abundant growth opportunities, and appreciating business value.

Starting a rehab center is no easy feat. You need a detailed business plan to attract funding and get a clear picture of its scalability.

Need help writing a business plan for your rehabilitation center? You’re at the right place. Our rehabilitation center business plan template will help you get started.

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Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables

How to Write A Rehabilitation Center Business Plan?

Writing a rehabilitation center business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Services & treatments:.

Highlight the services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of rehabilitation center you run and the name of it. You may specialize in one of the following rehabilitation centers:

  • Inpatient rehab centers
  • Outpatient rehab centers
  • Teen and adolescent rehab centers
  • Holistic rehab centers
  • Dual-diagnosis rehab centers
  • Describe the legal structure of your rehabilitation center, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established rehabilitation center service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as science-backed integrative therapies, personalized healing approaches, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your rehab center business plan::

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. This section should include the following:

Describe your services:

Mention the rehab services your business will offer. This list may include services like,

  • Assessment and Evaluation
  • Detoxification services
  • Deaddiction services
  • After Care services

Describe treatment plans

: Provide a detailed description of each program and therapy offered at your rehab facility. This list may include,

  • Therapies – personal therapy, family therapy, group therapy.
  • Cognitive Behavioral Therapy – skills training, exposure therapy, role-playing, etc.
  • Integrative medicine therapies
  • 12 step program
  • Innovative therapies

Quality measures:

This section should explain how you maintain quality standards and consistently provide the highest quality service.

Additional Services:

In short, this section of your rehabilitation center business plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your rehabilitation center business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your rehab center, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Mention your rehab business’s staffing requirements, including the number of caregivers or professional staff needed. Include their qualifications, the training required, and the duties they will perform.

Operational Process:

Equipment & machinery:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your rehabilitation center management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founders/CEO:

Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your rehabilitation services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the rehab industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your drug rehabilitation center business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

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This sample rehabilitation center business plan will provide an idea for writing a successful rehabilitation center business plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our rehabilitation center business plan pdf .

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Frequently asked questions, why do you need a rehabilitation center business plan.

A business plan is an essential tool for anyone looking to start or run a successful rehab center. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your rehab center.

What is the easiest way to write your rehabilitation center business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any rehabilitation center business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis in a rehabilitation center business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

  • Stating the objective of your market analysis—e.g., investor funding.
  • Industry study—market size, growth potential, market trends, etc.
  • Identifying target market—based on user behavior and demographics.
  • Analyzing direct and indirect competitors.
  • Calculating market share—understanding TAM, SAM, and SOM.
  • Knowing regulations and restrictions
  • Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my rehabilitation center business plan?

The level of detail of the financial projections of your rehab center may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a comprehensive view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

Can a good rehabilitation center business plan help me secure funding?

Indeed. A well-crafted rehabilitation center business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a rehabilitation center business plan?

Marketing strategy is a key component of your rehab business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

  • It provides your business an edge over your competitors.
  • It helps investors better understand your business and growth potential.
  • It helps you develop products with the best profit potential.
  • It helps you set accurate pricing for your products or services.

About the Author

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Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Wellness Center Business Plan Template

Written by Dave Lavinsky

Wellness Center Business Plan

You’ve come to the right place to create your Wellness Center business plan.

We have helped over 2,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Wellness Centers.

Below is a template to help you create each section of your Wellness Center business plan.

Executive Summary

Business overview.

Best Health Wellness Center is a startup wellness center located in Denver, Colorado. The company was founded by Melissa Smith, an experienced physician with over 20 years in the medical field working as a clinical psychiatrist. During her tenure, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa is confident that her clinical expertise combined with a deep understanding of the wellness market, will enable her to run a profitable wellness center of her own. Melissa is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a wellness center – administration, marketing, financial management, and patient support.

Best Health Wellness Center will offer a full suite of wellness services to provide patients with a complete wellness regimen from head-to-toe and inside and out. Best Health Wellness Center will be the preferred wellness center for individuals in Denver who are looking for a personalized and thorough approach to wellness.

Product Offering

The following are the products and services that Best Health Wellness Center will offer:

  • Skincare Treatments
  • Nutrition Programs
  • Fitness Programs
  • Telemedicine
  • Counseling & Support Groups
  • Vitamins & Supplements

Customer Focus

Best Health Wellness Center will target individuals of all ages who are looking to improve their quality of life. The company will target individuals with specific wellness goals such as healthy weight, better fitness, or better skin. No matter the customer, Best Health Wellness Center will deliver personalized and high quality service from certified professionals.

Management Team

Best Health Wellness Center will be owned and operated by Melissa Smith. Melissa is a graduate of Colorado University with a degree in medicine. She is an experienced physician with over 20 years as a clinical psychiatrist. During her tenure in the medical field, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa will be the chief executive officer for the wellness center. She will oversee the staff’s activities, customer relationship management, and day-to-day operations.

Angela Johnson will be the company’s chief operating officer and help oversee the wellness center’s business operations. Angela has a master’s degree in business administration and over ten years of experience managing a wellness center. Angela will handle contractor and supplier relationships, logistics, and budgeting for the business.

Edward Rodriguez will execute the company’s marketing plan and advertising strategies. Edward is a graduate of the University of Arizona with a bachelor’s degree in marketing.

Success Factors

Best Health Wellness Center will be able to achieve success by offering the following competitive advantages:

  • Wide range of wellness services provided by a large network of experienced professionals.
  • Best Health Wellness Center offers personalized wellness programs to cater to each patient’s needs and wellness goals.
  • The company’s leadership team has built a network of supplier relationships that will allow Best Health Wellness Center to purchase vitamins and supplements for lower prices than their competitors. Best Health will then be able to pass this cost-savings on to its patients.

Financial Highlights

Best Health Wellness Center is seeking $560,000 in debt financing to launch its wellness center business. The funding will be dedicated towards securing the facility and purchasing wellness center equipment and supplies. Funding will also be dedicated towards three months of overhead costs to include payroll of the staff and marketing expenses. The breakout of the funding is below:

  • Wellness center build-out: $280,000
  • Wellness center equipment, supplies, and materials: $100,000
  • Three months of overhead expenses (payroll, utilities): $160,000
  • Marketing costs: $10,000
  • Working capital: $10,000

The following graph below outlines the pro forma financial projections for Best Health Wellness Center.

Wellness Center

Company Overview

Who is best health wellness center.

Best Health Wellness Center is a newly established wellness center in Denver, Colorado. Best Health will offer a full suite of wellness products and services to provide patients with a complete wellness regimen from head-to-toe and inside and out. Best Health Wellness Center will be the preferred wellness center for individuals in Denver who are looking for a personalized approach to wellness. The company will offer free consultations for new patients and will build individualized wellness plans to accommodate the needs and goals of each person.

Best Health Wellness Center will also be able to guarantee the lowest prices on vitamins and supplements in the area thanks to its leadership team members’ existing supplier network connections. The company offers patients the option to select a la carte services for a one time fee or recurring services on a monthly payment plan.

Best Health Wellness Center History

Best Health Wellness Center is owned and operated by Melissa Smith, an experienced physician with over 20 years as a clinical psychiatrist. During her tenure in the medical field, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. Melissa is confident that her clinical expertise combined with a deep understanding of the wellness market, will enable her to run a profitable wellness center of her own. Melissa is recruiting a team of highly qualified professionals to help manage the day-to-day complexities of running a wellness center – administration, marketing, financial management, and patient support.

Since incorporation, Best Health Wellness Center has achieved the following milestones:

  • Registered Best Health Wellness Center, LLC to transact business in the state of Colorado
  • Has narrowed down potential office spaces for lease in locations near healthcare facilities, gyms, and other businesses the wellness center’s patients are likely to frequent
  • Reached out to numerous contacts to include vitamin and supplement suppliers and wellness professionals who are experts in their fields to begin obtaining supplier and professional contracts
  • Began recruiting a staff of wellness center personnel to work at Best Health Wellness Center

Best Health Wellness Center Services

Industry analysis.

The United States health and wellness industry is valued at approximately $4 Trillion and is forecasted to reach $6.75 Trillion by the year 2030 growing by a compound annual growth rate of 5.2%. The health and wellness market includes a wide range of activities that can be segmented by categories such as personal care and anti-aging, nutrition, wellness tourism, preventive medicine, spa culture, and traditional medicine.

Wellness in particular is gaining popularity worldwide. Consumers view wellness as a combination of health, fitness, nutrition, appearance, sleep, and mindfulness. Of these categories, consumers spend the most on health, followed by appearance and fitness. Trends in the wellness market include increasing customer preferences for natural products as well as personalized and digital services.

Customer Analysis

Demographic profile of target market.

The precise demographics for Denver, Colorado are:

Customer Segmentation

Best Health will primarily target the following customer profiles:

  • Individuals of all ages
  • Individuals with disposable income
  • Individuals interested in improving their quality of life
  • Individuals with fitness, health, appearance, or other wellness-related goals

Competitive Analysis

Direct and indirect competitors.

Best Health Wellness Center will face competition from other wellness centers. A description of each competitor company is below.

Healthy Life Wellness Center

Healthy Life Wellness Center is one of the largest wellness center companies based in Denver, Colorado. Established in 2010, the company currently operates ten wellness centers throughout the United States. Healthy Life Wellness Center offers a variety of wellness services in the categories of fitness, nutrition, skincare, mental health, and social health. Healthy Life Wellness Center aims to deliver exceptional care for every patient. The company uses a stringent selection process for its personnel to ensure all of its patients receive the best quality of care. Healthy Life Wellness Center’s team of experienced physicians come from a variety of disciplines to provide a well-rounded wellness experience for its patients.

Great Shape Wellness Center

Great Shape Wellness Center is a small wellness center catering to local residents of Denver, Colorado. Great Shape Wellness Center operates one location in a busy retail district. The company specializes in fitness, nutrition, and body sculpting services. Great Shape Wellness Center is owned and operated by former athletes who understand the needs and goals of their clientele. The wellness center professionals are able to provide clients with personalized fitness and nutrition plans to help them reach their wellness goals. The company prides itself on providing visible results.

For The Win Wellness Center

For The Win Wellness Center is a Denver, Colorado-based wellness center that provides superior in-personal wellness services for local Denver residents and virtual services for patients worldwide. The company offers a variety of services including skincare, body sculpting, IV therapy, and light therapy. For The Win Wellness Center also provides individual and group therapy, counseling, personal training, life coaching, and other mental health services in-person and virtually. All services are performed by licensed healthcare providers who are experts in their fields.

Competitive Advantage

Best Health Wellness Center will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Best Health Wellness Center will offer the unique value proposition to its clientele:

Promotions Strategy

The promotions strategy for Best Health Wellness Center is as follows:

Social Media Marketing

The company’s marketing director will create accounts on social media platforms such as LinkedIn, Twitter, Instagram, Facebook, TikTok, and YouTube. He will ensure Best Health maintains an active social media presence with regular updates and promotional content to incentivize customers to use the company’s services.

Professional Associations and Networking

Best Health Wellness Center will become a member of professional associations such as the American Wellness Center Association, Denver Wellness Society, and the Colorado Health and Wellness Association. The leadership team will focus their networking efforts on expanding the company’s supplier and patient network.

Print Advertising

Best Health Wellness Center will invest in professionally designed print ads to display in programs or flyers at industry networking events. The company will also send direct mailers to local residents and businesses that are likely to frequent the wellness center.

Website/SEO Marketing

Best Health Wellness Center will utilize the in-house marketing director that designed the print ads to also design the company website. The website will be well organized, informative, and list the products and services Best Health is able to provide. The website will also list information on discounts and upcoming events.

The marketing director will also manage the company’s website presence with SEO marketing tactics so that when someone types in a search engine “Denver wellness center ” or “wellness center near me”, Best Health Wellness Center will be listed at the top of the search results.

The pricing of Best Health Wellness Center will be moderate and on par with competitors so customers feel they receive value when purchasing the company’s products and services. Best Health will also offer discounts to recurring patients.

Operations Plan

The following will be the operations plan for Best Health Wellness Center.

Operation Functions:

  • Melissa Smith will be the CEO of the company. She will oversee the wellness center staff and day-to-day operations. Melissa has spent the past year recruiting the following staff:
  • Angela Johnson – Chief Operating Officer who will manage the budgeting, supplier relationships, and logistics.
  • Jeffrey Brown – Bookkeeper who will provide all accounting, tax payments, and monthly financial reporting.
  • Edward Rodriguez – Marketing Director who will oversee all marketing strategies for the company and manage the website, social media, and print advertising campaigns.

Milestones:

Best Health Wellness Center will have the following milestones complete in the next six months.

1/1/2023 – Finalize contract to lease the office space for the wellness center

1/15/2023 – Finalize employment contracts for the Best Health Wellness Center management team

2/1/2023 – Begin build-out of the wellness center and purchase equipment, materials, and supplies

2/15/2023 – Begin networking at industry events and implement the marketing plan

3/15/2023 – Finalize contracts with suppliers and contractors

4/15/2023 – Best Health Wellness Center officially opens for business

Best Health Wellness Center will be owned and operated by Melissa Smith. Melissa is a graduate of Colorado University with a degree in medicine. She is an experienced physician with over 20 as a clinical psychiatrist. During her tenure in the medical field, Melissa has developed a deep understanding of the importance of health and wellness on a person’s quality of life and is passionate about helping people live their best lives. She will oversee the staff’s activities, patient relationships, and day-to-day operations.

Financial Plan

Key revenue & costs.

The revenue drivers for Best Health Wellness Center are the fees charged to patients in exchange for the company’s products and services. The company will offer a choice of payment options that includes one-time fees for new patients who are interested in trying out the products and services to monthly subscription tiers that allow patients to choose the products and services they’d like to purchase on a regular basis.

The cost drivers will be the overhead costs required in order to staff a wellness center. The expenses will be the payroll cost, utilities, equipment and supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

  • Average patients per month: 50
  • Average fees per month: $20,000
  • Overhead costs per year: $640,000

Financial Projections

Income statement, balance sheet, cash flow statement, wellness center business plan faqs, what is a wellness center business plan.

A wellness center business plan is a plan to start and/or grow your wellness center business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Wellness Center business plan using our Wellness Center Business Plan Template here .

What are the Main Types of Wellness Centers?

There are a number of different kinds of wellness centers , some examples include: Day, Destination, and Medical Wellness Center.

How Do You Get Funding for Your Wellness Center Business Plan?

Wellness Centers are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

This is true for a wellness center business plan or a holistic wellness center business plan.

What are the Steps To Start a Wellness Center Business?

Starting a wellness center business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Wellness Center Business Plan - The first step in starting a business is to create a detailed wellness center business plan pdf or doc that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your wellness center business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your wellness center business is in compliance with local laws.

3. Register Your Wellness Center Business - Once you have chosen a legal structure, the next step is to register your wellness center business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your wellness center business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Wellness Center Equipment & Supplies - In order to start your wellness center business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your wellness center business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful wellness center business:

  • How to Open a Wellness Center Business

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Call Center Business Plan Template

APR.13, 2018

Call Center Business Plan

Do you want to start call center business?

Are you thinking of opening a call center ? There is no doubt this is a great business venture with immense potential. In the recent years, the telemarketing industry has been experiencing a steady growth of between 6.5% and 8% per annum. The quest for organizations to improve their customer service in order to outshine their competitors has compelled many firms to outsource their telemarketing to experts. This is a cost effective approach compared to investing in an in-house call center. To succeed, a number of issues have to be taken care of but you can be assured to recover your capital within the first three years.

Executive Summary

2.1 the business.

The call center will be registered under the name ListeningU, and will be situated in downtown Brentwood, Los Angeles- California. The call center will be owned and managed by Adam Bruno who is an expert customer service professional.

2.2 Management Team

Adam Bruno is a Customer Service professional who has worked in the customer care industry for more than a decade. Before planning how to create a call center , Adam worked for many top business companies across the United States and is an accomplished customer service expert.

2.3 Customer Focus

ListeningU intends to offer clients a one stop, modern and fully equipped call center with the latest telemarketing technologies to serve the Los Angeles business community.

2.4 Business Target

ListeningU intends to offer both inbound and outbound call center business strategy services to a wide range of clientele keen on outsourcing their call center services.

Call Center Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Adam Bruno is a customer care professional who has worked with renowned U.S brands that include JPMorgan Chase, Goldman Sachs, Wells Fargo and Citigroup. In the course of his career, he ascended to the position of a Customer Service Manager and took the lead role in structuring call center operations and overseeing all management related aspects.

3.2 Aim of Starting the Business

After having been in the career for long, Adams noticed that companies were spending a lot of time and resources to manage in-house call centers. In order to help businesses focus on their core operations, Bruno found it necessary to start a call center business to handle telemarketing services on behalf of clients.

3.3 How the Business will be Started

As a customer service expert, Adams understands what he needs to start the call center. To set his idea into motion, he has worked closely with business set-up experts to develop a financial roadmap for the call center. The following is financial data for ListeningU Call Center.

Call Center Business Plan - Startup cost

Services for Customers

ListeningU Call Center is focused on offering professional telemarketing services to different types of clients. When planning how to open a call center , the business is focused on offering the following services.

  • Offer customer service that includes handling inquiries on behalf of clients
  • Carry out Market research and surveys for clients
  • Provide first-level help desk support
  • Assist in business development by helping clients with lead generation, database management, debt collection and message services.

Marketing Analysis for Call Center Business

For ListeningU Call Center to meet its market obligations, a detailed market analysis was carried out to help the business establish itself in the industry and adequately serve the needs of clients.

This call center business plan explains the strategy the business will rely on to attain its goals. Given the rising demand for corporate call center services, there is a great opportunity for ListeningU to meet its market objectives.

5.1 Market Segmentation

Given the increasing popularity of the call center industry, ListeningU understands the value of coming up with sustainable marketing strategies to acquire a larger market share. Being the second largest city in the United States, Los Angeles is a business hub with many corporates looking for quality call center services to support their business operations. Based on market findings, the call center intends to target the following potential customers.

Call Center Business Plan - Market Segmentation

5.1.1 Corporate Organizations

Corporate organizations rely on an infrastructure that allows seamless communication to achieve various business objectives. For this reason, every corporate entity needs a robust and flexible call center service that has the capability to accommodate business needs. With high costs associated with setting up, running and maintaining call centers, businesses now prefer to outsource their needs to professional call center companies.

The corporate sphere is large and ListeningU Call Center intends to target companies in various sectors such as banking, manufacturing, telecommunication and information technology among others. Organizations have to keep communicating with their clients, suppliers, business partners and other industry stakeholders. The call center business model will focus on reaching out directly to various corporate entities.

5.1.2 Advertising and Marketing Agencies

One of the main services offered by ListeningU is marketing and lead generation. Call centers play a major role in advertising and brand awareness which attracts marketing agencies intending to roll out advertising campaigns for various products and services. Thanks to investing in sophisticated and cutting edge technologies, the call center has invested in the appropriate infrastructure to support large scale advertising.

5.1.3 Political Parties

Political parties have been identified as a potential customer group to reach out to in this call center business plan sample . Political parties often conduct fundraising and campaigns which need a professional call center facility to handle all communication aspects on behalf of a client. Political parties always run elaborate campaigns in order to create awareness and outshine their competitors. For this reason, ListeningU Call Center stands a great chance to benefit from political parties.

5.1.4 Religious Organizations

With many religious organizations operating in Los Angeles, the demand for call centers is high as religious establishments are always in need to call centers to support various organization functions. Just like political parties, religious organizations engage in numerous fundraising and campaigns.

5.2 Business Target

ListeningU Call Center is getting into a highly competitive environment considering there are numerous call centers in Los Angeles. However, this call center business plan template outlines the plan the business intends to use to acquire clients and propel business growth. It is costly to set up a fully functioning call center, but adequate strategies have been formulated to help the business fully recover its initial capital. After finalizing how to build a call center business and rolling out operations, the call center expects to recoup its initial investment in three years based on a projected 15-20% annual sales growth.

5.3 Product Pricing

While strategizing on how to start a call center business , Adam Bruno together with the assistance of experts has come up with a competitive pricing structure tailored for different services. At the beginning, the call center intends to offer various incentives to attract clients.

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When planning how to start a call center , you need to come up with a great business development strategy . Adam Bruno has engaged experts to formulate a call center strategy that will be instrumental to steer business growth. The following is ListeningU Call Center sales strategy.

6.1 Competitive Analysis

ListeningU has deployed the latest telemarketing technologies to boost efficiency and seamlessly handle multiple clients without compromising quality. After completing the procedures of how to build a call center , the business anticipates high competition considering there are numerous similar establishments in Brentwood.

6.2 Sales Strategy

For ListeningU to achieve its intended targets and create a call center which is popular with clients, the following sales strategy will be implemented.

  • Hire professional marketing agencies to help advertise the call center and teach out to corporate clients
  • Organize an official opening party and welcome top industry stakeholders to create awareness about the business
  • Do cold calling and email various potential customers to advertise call center services
  • Advertise on digital media platforms such as Facebook, Twitter and Instagram
  • Use local media channels such as Television and newspapers to advertise the business

6.3 Sales Forecast

ListeningU Call Center has put in place various sales strategies in order to meet its targets. The following is a forecast of sales for the business.

Call Center Business Plan - Unit Sales

Personnel Plan

ListeningU provides diverse services in order to boost the company’s income. When starting a call center business , it is vital to focus on having a good personnel team to handle business operations.

7.1 Personnel Plan

The call center is owned by Adam Bruno who will be the overall center manager for the business. The call center intends to hire the following staff to enable the business carry out its operations.

  • Call Center Manager
  • Operations Manager
  • Two Marketing Executives
  • Five Customer Service Representatives
  • Successful candidates will undergo intensive training to understand procedures and expectations.

7.2 Average Staff Salaries

ListeningU Call Center plans to pay its staff the following salaries in the first three years of operations.

Financial Plan

ListeningU Call Center has formulated a financial plan that will steer the path to business success. To start call center business , Adam will use his personal savings and funds from two investors. A loan will be sought to help raise startup capital for the business. Crucial financial information for the call center has been shown below.

8.1 Important Assumptions

Financial forecast for ListeningU Call Center will be based on the following assumptions.

8.2 Brake-even Analysis

ListeningU Brake-even Analysis is indicated in the graph below.

Call Center Business Plan - Brake-even Analysis

8.3 Projected Profit and Loss

Profit and Loss information for ListeningU calculated on a monthly and annual basis is shown below.

8.3.1 Monthly Profit

Call Center Business Plan - PROFIT MONTHLY

8.3.2 Yearly Profit

Call Center Business Plan - PROFIT YEARLY

8.3.3 Monthly Gross Margin

Call Center Business Plan - GROSS MARGIN MONTHLY

8.3.4 Yearly Gross Margin

Below is the profit and Loss Analysis for ListeningU Call Center.

Call Center Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

Call Center Business Plan - Projected Cash Flow

The diagram below is a summary of subtotal cash spent, subtotal cash from operations, subtotal cash spent on operations, subtotal cash received and pro forma cash flow.

8.5 Projected Balance Sheet

The following is a Projected Balance Sheet for ListeningU Call Center that shows capital, assets, long term assets, liabilities and current liabilities.

8.6 Business Ratios

ListeningU Call Center Business Ratios, Ratio Analysis and Business Net Worth are shown below.

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Tutor Business Plan Template

Written by Dave Lavinsky

Tutor Business Plan

Over the past 20+ years, we have helped over 8,000 entrepreneurs and business owners create business plans to start and grow their tutoring service. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a tutoring business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Tutoring Business Plan?

A business plan provides a snapshot of your tutoring service as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Tutoring Business

If you’re looking to start a tutoring service, or grow your existing tutoring service, you need a business plan. A business plan will help you raise funding, if needed, and plan out how you will grow your business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tutoring Businesses

With regards to funding, the main sources of funding for a tutoring service are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a tutoring service is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a tutoring service. They might consider funding a tutoring company with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

How to write a business plan for a tutoring service.

Your business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of tutoring service business you are operating and the status; for example, are you a startup, do you have a tutoring service that you would like to grow, or are you operating a network of tutoring businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the tutoring industry. Discuss the type of tutoring you are offering. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of tutoring you are offering.

For example, you might operate one of the following types:

  • Exam preparation : this type of tutoring company provides exam preparation and training materials for high school students, undergraduate students, and recent college graduates preparing for college entrance exams such as the SAT, ACT, GRE, etc.
  • Primary school tutoring : this type of tutoring specializes in helping students in K-12. This type of tutoring is typically subject-specific – math, literature, history, etc.
  • Occupational and advanced academics tutoring : agencies may sometimes specialize in occupational certification for those entering the workforce as engineers, mechanics, technicians, etc.

In addition to explaining the type of tutoring you provide, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include placement goals you’ve reached, the number of new contracts, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the tutoring industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the tutoring industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

  • How big is the tutoring industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5-10 years?
  • What is the relevant market size? That is, how big is the potential market for your tutoring service? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: elementary students, middle school students, high school students, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tutoring you offer. Clearly, high school students would want different subject tutoring and would respond to different marketing promotions than professional certification clients.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most tutors primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target market. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tutoring services.

Indirect competitors are other options customers may use that aren’t direct competitors. This includes peers, teachers, or graduate students. You need to mention such competition to show you understand that not everyone who needs help with grade improvement and test preparation will hire a tutoring company.

tutoring service competition

  • What types of customers do they serve?
  • What types of tutoring services do they offer?
  • What is their pricing structure (premium, low, tiered, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide superior services?
  • Will you provide services that your competitors don’t offer?
  • Will you make it easier or faster for customers to engage your services?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tutoring service, your marketing plan should include the following:

Product: in the product section you should reiterate the type of tutoring that you documented in your Company Analysis. Then, detail the specific courses or subject help you will be offering. For example, in addition to high school level math tutoring, will you provide GED preparation, or will you be specializing in certification preparation for a specific occupation?

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place: Place refers to the location of your tutoring services. Document your location and mention how the location will impact your success. For example, is your tutoring office located next to a high school or near a retail district, etc? Discuss how your location might provide a steady stream of customers.

Promotions: the final part of your tutoring marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to schools and teachers
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tutoring service, such as serving customers, attracting future applications, processing paperwork, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect your 100 th student to successfully improve their grades, or when you hope to reach $X in sales. It could also be when you expect your Xth student to excel at a specific exam, or when you expect to launch a new location.

Management Team

To demonstrate your tutoring business’ ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in teaching or tutoring. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in education and/or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

tutor service sales

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tutoring office, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say a company approached you with a $100,000 contract for helping employees achieve certification, that would cost you $50,000 to fulfill. Well, in most cases, you would have to pay that $50,000 now for curriculum, employee salaries, etc. But let’s say the company didn’t pay you for 180 days. During that 180 day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing your tutoring service:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment like software, office equipment, etc.
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office design blueprint or location lease.

Putting together a business plan for your tutoring company is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the tutoring industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful tutoring service.

Tutor Business Plan FAQs

What is the easiest way to complete my tutoring business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your business plan.

Where Can I Download an Online Tutoring Business Plan PDF?

You can download our Online Tutoring business plan PDF  here. This is a business plan template you can use in PDF format.

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A Gen Xer who got $250,000 in student loans forgiven said he can now finally start saving for retirement — and consider his dream of studying in India

  • Joel Lambdin, 49, received $250,000 in student-loan forgiveness in January.
  • It's a result of the Education Department's one-time account adjustments.
  • Lambdin said the relief would allow him to save for retirement and consider long-term dreams.

Insider Today

Joel Lambdin finished graduate school in 1998 — but as a professional musician, he was hardly making enough money to pay off his student loans and other bills.

So Lambdin, now 49, said his only option to make ends meet was to put his student loans in forbearance — in which he was not making payments but interest was still accumulating .

"It was just so that I could subsist, so that I could survive," Lambdin told Business Insider. "With the hope that at some point, I would be making enough money that I would be able to take them out of forbearance and start paying them down."

But he grew to realize that the only way he could make a significant dent in his student loans was by switching careers. He didn't want to do that because he loved working in music, so he decided to keep his larger student loan in forbearance and begin paying off his smaller loan with a lower monthly payment.

He continued making those payments until the pandemic pause on student-loan payments , at which point he and his wife started making a plan of action to tackle the larger debt once the pause ended. That led them to discover the Education Department's initiative allowing some borrowers a one-time account adjustment . It lets the department evaluate borrowers' accounts and update payment progress toward forgiveness on income-driven repayment plans and Public Service Loan Forgiveness, including any payments made during a forbearance period.

That account adjustment led to a letter Lambdin received on January 31, reviewed by BI, from his student-loan servicer Aidvantage. It said: "Congratulations! The Biden-Harris Administration has forgiven your federal student loan(s) listed below with Aidvantage in full."

For Lambdin, that letter meant his $249,255 outstanding student-loan balance was effectively wiped out.

"It had started to feel like my fate was being decided for me by the cold hand of finance," Lambdin said, "and that was a weight that I didn't realize was there until it wasn't there."

He added: "The feeling was much more like putting down a backpack that was really full of books that you got used to. And then you put it down, and you're like, 'Oh, man, that feels so much better.' It's more like that, rather than sort of a jump-for-joy kind of situation."

While Lambdin is still working to determine what exactly the relief will mean for him and his wife, he said, discussing retirement is "a much more present conversation now" because contributing to savings is viable after the relief. He can also begin to look into buying a home.

Related stories

The Education Department continues to cancel student debt through its one-time account adjustments, a process it plans to complete this summer. Most recently, the department wiped out $7.4 billion in student debt for 277,000 borrowers , some of whom benefited from the adjustments.

Beyond financial goals, Lambdin said the relief was also allowing him the freedom to pursue some of his long-term dreams, including taking a sabbatical to study with his meditation teacher in India.

"It's something that I wouldn't have been able to even consider doing if we had to pay off student loans, but without them, it's something that I can really seriously consider doing," he said. "And so those are the kinds of things that I think get really lost in the monetary side of the conversation about debt relief."

'I've been really lucky'

While Lambdin said he felt as though he earned the relief given his decades of payments, he recognized that it's not that easy for many other borrowers.

For example, as BI has previously reported , some borrowers who might qualify for relief through different repayment programs may not have gotten it yet because of paperwork backlogs and administrative errors. On top of that, funding for federal student-loan servicers is strained — meaning many borrowers face hourslong hold times and cannot get clear answers from customer service regarding their payment progress.

"There are some real horror stories out there, and I've been really lucky in that I haven't experienced the kinds of shenanigans that other people have experienced," Lambdin said. "So I actually feel very lucky that things have transpired the way they have."

Some of those horror stories include inaccurate payment projections and delayed billing statements . When it comes to student-loan forgiveness, some borrowers told BI that their servicer made a mistake with the forgiveness , reinstating their payments months later.

The Education Department has said it's aware of the challenges borrowers face and has established an accountability framework to punish servicers when they fail to fulfill their contractual obligations.

The department is also in the process of crafting its new plan for student-loan forgiveness — it recently released the draft text of the rules , which included relief for borrowers with unpaid interest and those who have been in repayment for at least 20 years.

As for Lambdin, he's still figuring out how to approach life without student debt hanging over his head. But now he can consider various options, and he can thank the loan forgiveness for that freedom.

"There's a certain amount of waiting for the other shoe to drop because it's not that I don't trust that it's happening but just that the debt has been with me for so long, and then it's not there," Lambdin said. "And it's something that I think really takes some getting used to."

Watch: Biden announces who can have $10,000 erased in student loans

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Call Center Business Plan

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Vashon Solicitation Services

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Introduction It is the mission of Vashon Solicitation Services to provide clients with top quality call center services 24 hours-a-day. A service that provides our clients with the greatest chance of communicating with their end customers. We do B2B and B2C services including both inbound and outbound calls. We have a dedicated and well trained cadre of customer support specialists who are able to consistently provide excellent services delivered in a timely and cost-effective manner.

Whatever a client’s customer relations goals are: quantifying sales leads, taking orders, responding to ad inquiries, market research, or general information requests, VSS has the people with the expertise to professionally service those needs.

The Company VSS will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Martin Gibbs, a former telemarketing head with Medfone, Inc. Mr. Gibbs has brought together a highly respected group of telemarketing and customer relations specialists who have a total of 35 years of combined experience with this industry.

The company has a limited number of private investors and does not plan to go public. The company has its main offices in Gig Harbor, Washington. The facilities include office spaces, conference rooms, and a phone center. The company expects to begin offering services in June of Year 1.

The Services Vashon offers a wide range of call center service including both inbound and outbound calls. We provide bilingual services in both english and spanish. The most common needs that we can fulfill are:

  • Generate sales leads
  • Set appointments
  • Market research
  • Surveys (including statistical analysis and political surveys)
  • First level help desk
  • Database or mailing list information
  • Business development
  • Point-of-sale product promotion
  • Seminar and conference invitations

VSS is not a telemarketing company, we do not create the marketing campaigns for our clients. Experience has shown that many companies desire to create their own marketing campaign since they already have marketing personnel with extensive contact and experience in the industry.

The Market The telemarketing industry is a growing industry with most companies having an annual growth between 6.5% and 8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. A significant trend in this industry is the growing number of clients who wish to outsource telemarketing functions to client companies instead of developing such infrastructure in-house. This makes for an excellent opportunity for VSS. However, long-term analysis of growth rates in this industry show a cyclical pattern and VSS does not expect this high growth rate to continue.

VSS plans to enter into two market segments. First, we will work in the medical services industry since they have a high need to maintain contact with their patients at all times. We will also be working as a first level help desk for a number of small high-tech companies, and be taking on short-term projects such as surveys from small clients.

Financial Considerations Start-up assets required are shown in the tables accompanying the Start-up Summary topic. This includes expenses and the cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan through Charter Bank of Tillamook will be paid off in ten years. We also have a line of credit from Viking Bank that we can draw upon if need be.

The company expects to reach profitability in year two and does not anticipate any serious cash flow problems. We conservatively believe that during the first three years that about three ongoing contracts per month will guarantee a break-even point.

Call center business plan, executive summary chart image

1.1 Keys to Success

Vashon’s keys to long-term survivability and profitability are:

  • Create long-term contracts that demand constant monitoring or on-call services.
  • Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and obtain a top notch reputation.
  • Establish a comprehensive service experience for our clients that includes consultation, progress reports and post-program feedback.

1.2 Mission

It is the mission of VSS to provide our clients with top quality call center services 24 hours-a-day that provide the greatest chance of communicating with end customers. We do B2B and B2C services including both inbound and outbound calls. We have a dedicated and well trained cadre of customer support specialists who are able to consistently provide excellent services delivered in a timely and cost-effective manner.

Whatever a client’s customer relations goals are: quantifying sales leads, taking orders, responding to ad inquiries, market research, or general information requests, VSS has the people with the expertise to professionally service your needs.

1.3 Objectives

The three year goals for Vashon Solicitation Services LLC (VSS) are:

  • Achieve break-even by year two.
  • Establish long-term contracts with at least four clients.
  • Establish minimum 95% customer satisfaction rate to form long-term relationships with our clients and create word of mouth marketing.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

VSS will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Martin Gibbs, a former telemarketing head with Medfone, Inc. Mr. Gibbs has brought together a highly respected group of telemarketing and customer relations specialists who have a total of 35 years of combined experience with this industry.

The company has a limited number of private investors and does not plan to go public. The company has its main offices in Gig Harbor, Washington. The facilities include office spaces, conference rooms, and a phone center. The company expects to begin offering its services in June of Year 1.

The company’s main clients will be companies that require high amounts of communication between themselves and their clients. This includes medical services, and companies that wish to outsource first-level help desk support. By focusing on institutions such as these that have special needs, we believe we will be able to better serve our clients and produce a superior service that is more effective that other call center firms.

2.1 Start-up Summary

Start-up assets required are shown in the tables below. This includes expenses and the cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan through Charter Bank of Tillamook will be paid off in ten years.We also have a line of credit from Viking Bank that we can draw upon if need be.

Call center business plan, company summary chart image

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2.2 Company Ownership

The company will have a number of outside private investors who will own 27% of the company’s shares. The rest will be owned by the senior management including Mr. Martin Gibbs, (25%), Ms. Mary Stuart (20%), Mr. Henry Hannover, (20%), and Mr. Nicholas Caput (8%). All other financing will come from loans.

Vashon offers a wide range of call center service including both inbound and outbound calls. We provide bilingual services in both english and spanish. The most common needs for call centers are:

  • Database or mailing list information

VSS is not a telemarketing company we do not create the marketing campaigns for our clients. Experience has shown that many companies desire to create their own marketing campaign since they already have marketing personnel with extensive contact and experience in the industry. However, the costs of carrying out such a telemarketing campaign can be prohibitive and often the firm does not wish to develop the infrastructure to do so. This requires developing different skills and core competencies that divert management and resources from their primary duties. This is where VSS comes in. We either connect a prospective client with a telemarketing company (we have arrangements and contacts with three such consulting firms) or once such a campaign is designed we implement it for our clients. We work closely with our clients in the creation of the campaign’s goals, scope, length, and costs so has to create as close a fit between the client needs and our capabilities.

Market Analysis Summary how to do a market analysis for your business plan.">

The telemarketing industry is a growing industry with most companies having an annual growth between 6.5% and 8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. A significant trend in this industry is the growing number of clients who wish to outsource telemarketing functions to client companies instead of developing such infrastructure in-house. This makes for an excellent opportunity for VSS. However, long-term analysis of growth rates in this industry show a cyclical pattern and VSS does not expect this high growth rate to continue.

The telemarketing industry is quite fragmented with companies that vary greatly in size, scope, services offered, and market share. Many companies are general advertising agencies that offer telemarketing services along with a wide range of other consulting services. In addition, many companies, still not realizing the potential advantages of outsourcing, choose to develop their own telemarketing services.

VSS plans to enter into two market segments. First, we will work in the medical services industry since they have a high need to maintain contact with their patients at all times. We also will be working as a first level help desk for a number of small high-tech companies. Mr. Gibbs and Ms. Stuart have already signed contracts with Evergreen Medical and Sno-net, Inc. to serve in these capacities. We will also be taking on short-term projects, such as surveys, from small clients.

4.1 Market Segmentation

Virtually every company, both large and small require some form of telemarketing at some point. Often it is a survey to determine customer satisfaction or awareness. Sometimes it is effectively communicating an upcoming event such as a conference.

Other companies wish to know if telemarketing is a feasible method of sales generation. One of the new uses for call centers is in first level help desk services. About 75-80% of all technical problems faced by end customers can be solved by non-technical customer service representatives who are familiar with a computer or technical system and who have a scripted set of procedures to solve most common occuring problems. This is where an outsourced call center can save a client a large amount of money and allow a reduction in personnel needed on call 24 hours-a-day.

VSS plans to enter into two market segments. First, we will work in the medical services industry since they have a high need to maintain contact with their patients at all times. We also will be working as a first level help desk for a number of small high-tech companies.

Mr. Gibbs and Ms. Stuart have already signed contracts with Evergreen Medical and Sno-net, Inc. to serve in these capacities. Our customer service representatives are already in the process of receiving hands-on training from these two companies to meet their needs. We will also be taking on short-term projects such as surveys from small clients.

Once we have established a good working relationship with these initial clients, we will leverage our reputation and profitability into new contacts and contracts with other local companies. Our ultimate goal is to service the entire west coast region and become the company with a dominant market share.

The market analysis table and graph which follows shows the number of businesses within the state of Washington. This will be our initial geographical focus for the first four to five years of our company’s existance. Later, as we expand to a west coast scope, our future business plans will include all of our potential clients in this area.

Call center business plan, market analysis summary chart image

4.2 Service Business Analysis

The telemarketing industry is a growing industry with most companies having an annual growth between 6.5% and 8%. This is due to businesses that are becoming increasingly aware of the need for market information and the desire to reduce customer turnover rates in a hard hit economy. However, long-term analysis of growth rates in this industry show a cyclical pattern and VSS does not expect this high growth rate to continue.

The telemarketing industry is quite fragmented with companies that vary greatly in size, scope, services offered, and market share. Many companies are general advertising agencies that offer telemarketing services along with a wide range of other consulting services. In addition, many companies, not realizing the potential advantages of outsourcing, choose to develop their own telemarketing services.

VSS believes that the greatest threat at the moment is in new entrants to the market who perceive an opportunity in a “high” growth industry. The most likely entrants will be pre-existing advertising agencies wishing to horizontally integrate and enter new sub-markets.

The one major disadvantage to new entrants is that all firms engaged in contracting to telemarketing agencies face significant switching costs when bringing on a new partner. Furthermore, VSS understands that in this industry there is a significant learning curve that creates declining “unit” costs as a firm gains more cumulative experience in the field itself and with long-term clients specifically. Finally there are significant start-up costs associated with creating a call center.

Rivalry among different call center agencies is quite intense. The telemarketing industry as a whole is mature with long-term moderate growth. Most of the largest agencies are mutually dependent when it comes to jockeying for position and market share. The fact that there are so many diverse and seemingly “generic” or general telemarketing agencies makes this a cutthroat industry.

4.2.1 Competition and Buying Patterns

Competition Competition includes all potential call centers and telemarketing agencies across the country. In addition we have indirect competition from organizations that handle all their telemarketing in-house. Practically speaking, this means we have the greatest threat from the largest telemarketing agencies such as Crouch & Weasley, Berman Telemarketing, and other big, nationwide call center companies that hold significant market share. The call center industry is highly fragmented, with a large number of small companies that mainly cater to small firms and a few large companies that seek the largest contracts from companies such as Sprint, GM, etc. This makes competition within the industry very intense. Through our focused strategy of serving niche markets such as help desk services, we intend to avoid such a debilitating environment and avoid its drawbacks such as price wars, and etc.

Buying patterns and needs Companies usually enter into contracts with call center firms based on their reputation of professionalism and effective campaigns in the past. This reputation is difficult to obtain by new firms unless its personnel bring it with them from previous companies such as ours. Price and scope are also important reasons for accepting contracts, especially if the company is small.

Strategy and Implementation Summary

Vashon Solicitation Services’ business strategy is to enter into a focused approach to its services rather than being everything to its clients. Our company does not intend to be a telemarketing consultation firm, nor will it ever become so. We are a call center firm that simply implements telemarketing campaigns or help desk functions for its clients. These services are where we can offer a higher standard of quality to our clients. This will allow us to charge a higher profit margin for these differentiated and more focused services.

5.1 Marketing Strategy

Vashon has already concluded two contracts with local companies requiring 24 hour call center services. These will provide us with initial revenue and the chance to build our reputation. Our company intends to use testimonials from such clients to build further contracts. We have begun to establish our presence using various marketing methods such as flyers, cold calls, B2B contacts, and we will be attending conventions and other events as well.

5.2 Sales Strategy

Vashon’s management will be focusing on leveraging its employee’s established reputations and contacts in the telemarketing industry to generate contracts. Both Mr. Gibbs and Mr. Hannover have been in the industry for many years and experience shows that many of their existing clients will still wish to work with them despite having to establish a new contract with VSS. We also understand that we may need to lower costs in our first couple of years in order to attract new customers and close deals.

In addition to our first contracts with Evergreen Medical and Sno-net, Inc. Mr. Hannover has been actively seeking to acquire a large contract with National Conventions & Events over the past seven months. This company is the largest event organizing firm on the West coast and has been seeking a call center firm for a customer survey project to be launched in the near future. VSS believes that its chances for acquiring this contract are excellent.

5.2.1 Sales Forecast

Sales are based on the various contract projects we anticipate acquiring in the various market segments. Revenues are based on average costs per project/contract based on estimated time and complexity of contract plus and undisclosed profit margin. The company does not have any significant direct costs of sales.

We anticipate that our most attractive target markets, medical services and help desk clients will provide us with significant early revenue. As time goes on, and we acquire more customers, the percentage of short-term and other projects will increase.

Call center business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The company will have four officers including our president, Mr. Martin Gibbs. Our head of operations will be Mr. Nicholas Caput, plus 12 customer service representatives. Finances and general admin will be handled by Ms. Stuart.

The company plans to hire additional service representatives, and administrative personnel as we begin to get large numbers of contracts.

6.1 Personnel

Vashon’s management brings to the company strong capabilities in contract negotiation, project management, telemarketing, and a unique combination of skills drawn from other businesses.

Key Personnel

Mr. Martin Gibbs is a graduate of the University of Missouri where he obtained his business degree degree in 1971. Since then, Mr. Gibbs has had extensive experience in marketing, telemarketing, and project management. This includes experience in budgeting, project oversight, etc. In 1996 he obtained a graduate degree in marketing from University of Washington. Mr. Gibbs spent the last four years as the telemarketing department head with Medfone, Inc.

Mr. Nicholas Caput graduated from Arizona State University with a bachelors degree in marketing in 1975. From 1978-1988 Mr. Caput worked for Nelson Marketing Consultants. In 1989 he went to work for Anderson Consulting in their marketing division, where he worked as a project manager.

Financial Plan investor-ready personnel plan .">

Our financial plan anticipates two years of negative profits as we gain sales volume. We have budgeted enough investment to cover these losses and have an additional credit line available if sales do not match predictions.

7.1 Important Assumptions

We are assuming approximately 75% sales on credit and average interest rates of 10%. These are considered to be conservative in case our predictions are erroneous.

7.2 Break-even Analysis

Our break-even analysis is based on the assumptions that our gross margin is approximately 100%. In other words, we will have insignificant direct cost of sales. Since each contract will be of different scope, length, and complexity, it is difficult to assign and average per unit revenue figure. However, it is conservatively believed that during the first three years, average profitability per month per segment will be moderate. This is because we will be dealing with smaller companies at first that have smaller contracts. We expect that about three ongoing contracts per month will guarantee a break-even point.

Call center business plan, financial plan chart image

7.3 Projected Profit and Loss

The following table itemizes our revenues and associated costs. We expect to be paying higher costs in marketing and advertising than other companies as we attempt to build sales volume. As shown in the table in the Appendix, we expect monthly profits to begin in December 2003.

Call center business plan, financial plan chart image

7.4 Projected Cash Flow

The following is our cash flow chart and diagram. We do not expect to have any short-term cash flow problems even though we will be operating at a loss for the first nine months. Our short-term loan will be repaid in two equal payments in 2004-2005. Our long-term loan will be paid off in ten years.

Call center business plan, financial plan chart image

7.5 Projected Balance Sheet

The following table shows the projected balance sheet for VSS.

7.6 Business Ratios

We have included industry standard ratios from the telemarketing solicitation services industry to compare with ours. These ratios are as closely matched to our industry as management could find, however there are some significant differences, especially in sales growth, financing ratios, long-term asset investments and net worth. However, our projections indicate a healthy company that will be able to obtain and retain long-term profitability.

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Politics latest: Polls set to open across England and Wales as voting takes place in local elections

England and Wales are holding a series of elections on Thursday, with several regional mayors and police and crime commissioners being decided as well as council seats up for grabs. Polling stations will be open from 7am to 10pm.

Wednesday 1 May 2024 23:28, UK

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  • First illegal migrants bound for Rwanda detained
  • Jon Craig:  Raids were like something from Miami Vice
  • Scottish government survives confidence vote
  • Yousaf denies he was victim of plot to oust him
  • 'Realistic prospect' Tories try to oust PM after local elections
  • Local elections:  All you need to know about this week's votes
  • Live reporting by Faith Ridler and (earlier)  Charlotte Chelsom-Pill

Guto Harri, the former Number 10 director of communications under Boris Johnson, has said it is a "realistic prospect" the Conservatives could move against Rishi Sunak if the results of the local elections are bad.

"I think that would be mad and unfair, but I think it's a realistic prospect now," he tells Sophy Ridge .

"It's clear that one or two mayoral contests could be read as the trigger. It could be that the overall number is so bad that that is the trigger."

'It can be very brutal'

Mr Harri says that, by Sunday, there could be conversations across Westminster on whether Tory MPs could move against Mr Sunak.

"It can happen very, very quickly, and it can be very brutal," noting the speed at which his old boss Mr Johnson was toppled.

Andrew Fisher, former head of policy for Jeremy Corbyn, says that, in contrast, Thursday could be a good night for Labour.

"It's clearly going to be a bad night for Rishi Sunak," he says.

We'll be back from 6am as polls prepare to open in local elections across the country, with mayoral and police commissioner votes also planned.

Until then, here are the headlines:

Scotland's First Minister Humza Yousaf has resigned – days after he cut the SNP's powersharing deal with the Scottish Greens.

It followed a bitter row over the SNP's climbdown on climate targets as he said the agreement between the parties had "served its purpose".

As a result, his former Green allies teamed up with the Conservatives, Labour and Liberal Democrats to get behind two no-confidence motions, one in himself as leader of Scotland and another regarding the entire Scottish government.

Now attention turns to another SNP leadership contest and what the divisions in Scottish politics could mean for the future of the independence campaign.  

On the Sky News Daily , Matt Barbet speaks to Paul Hutcheon, political editor of the Daily Record, and Shona Craven, from The National, about how the SNP can move on after Mr Yousaf's resignation.

Plus, Connor Gillies , our Scotland correspondent , explains how the leadership election will unfold.  

Sir Keir Starmer told Sky News today he doesn't "believe" in the government's Rwanda scheme.

He said Labour would ditch it, vowing not to "flog a dead horse".

His plan would be to "stop the gangs that are running this vile trade" of smuggling people across the Channel, working with law enforcement in Europe.

"And that's why I've already had discussions in The Hague (including with EU law enforcement agency Europol) about how quickly we can share data intelligence to do that," he said.

"I'm absolutely determined to tackle this problem because the government has lost control of the borders."

Watch more below:

It's been three years since the 2,600 council seats up for grabs this week were in play - and Sir Keir Starmer couldn't be in more different place as he goes into polling day.

Back in 2021, facing an ascending Boris Johnson, Sir Keir lost the Hartlepool by-election, hundreds of councillors and a clutch of councils.

It was, Sir Keir tells me on his final election rally in the Essex town of Harlow - where Labour wants to take the council off the Tories this week and win the constituency back at the general election - a "low point", as he confirmed for the first time that he considered quitting as the results came in and the Johnson inflatable blimp flew high over Hartlepool.

"I did [consider quitting] because I didn't feel that I should be bigger than the party and that if I couldn't bring about the change, perhaps there should be a change," he said.

"But actually in the end I reflected on it, talked to very many people and doubled down and determined no it is the change in the Labour Party we need."

You can read more from Beth below:

A trade union representing senior civil servants has submitted an application for a judicial review against the government's controversial plan to send migrants to Rwanda.

The FDA said its move related to the relationship of the Civil Service Code with the government's Safety of Rwanda Act.

The union said that under the act a minister could determine whether to comply with an order made by the European Court of Human Rights.

A direction to ignore such an order would breach international law, which conflicts with the duty of civil servants under the Civil Service Code to act in compliance with the law, which includes international law, said the FDA.

General secretary Dave Penman said it was not a decision the union had taken lightly, adding: "The government has had plenty of time to include an explicit provision in the act regarding breaking international law commitments which would have resolved this but it chose not to.

"Civil servants should never be left in a position where they are conflicted between the instructions of ministers and adhering to the Civil Service Code, yet that is exactly what the government has chosen to do.

"This is not an accident, or down to poor drafting. It's a political choice from the government, made not for the good of the country but to avoid upsetting either of the warring factions within its own party."

Mr Penman said the union had to protect the interests of its members and the integrity of the Civil Service Code.

A government spokesperson said: "The Home Office already sought advice from the director general of proprietary and ethics in the Cabinet Office on the issue of the Civil Service Code and claims over the legality of implementing the Rwanda deportation scheme under the new legislation."

The week has kicked off with a huge political story - the resignation of Humza Yousaf - and will end with another, as voters across England and Wales turn out for the local elections.

Sky's political reporter Alexandra Rogers   has looked ahead to a potentially defining night for Rishi Sunak's premiership, when hundreds of council seats, police and crime commissioner jobs, and mayoral posts will be up for grabs.

Read her full explainer below:

The Tory mayor of the West Midlands is sending voters an endorsement from Boris Johnson which urges people to "forget about the government", Sky News can reveal.

Andy Street's campaign website makes no mention of Rishi Sunak on its homepage and is coloured in green rather than Conservative blue, suggesting the mayor is trying to run on his credentials as an independent campaigner rather than under the unpopular Tory brand.

Other campaign literature - including the front page of a campaign "newspaper" seen by Sky News - makes no mention of the Conservative leader.

You can read more from Sky News below:

The Sky News live poll tracker - collated and updated by our Data and Forensics team - aggregates various surveys to indicate how voters feel about the different political parties.

With the local election campaign well under way, Labour is still sitting comfortably ahead, with the Tories trailing behind.

See the latest update below - and you can read more about the methodology behind the tracker  here .

By Sam Coates , deputy political editor

More than 2,600 seats are up for election in 107 English councils on Thursday.

Now, YouGov has made its final calls for some key contests using the MRP polling method after interviewing almost 9,000 people over two weeks.

Here, exclusively on Sky News, are the headlines. 

We'll start with two key battlegrounds...

By Tomos Evans , Wales reporter

Calls for an investigation into a £200,000 donation to Welsh First Minister Vaughan Gething have intensified in recent weeks.

A motion calling for an independent probe into the money was debated in the Senedd on Wednesday and defeated by 27 votes to 25.

But former deputy climate change minister Lee Waters said Mr Gething should do "the right thing" and return the donation.

Mr Gething was elected leader of Welsh Labour in March and succeeded Mark Drakeford as Wales's first minister.

Opposition parties launched a bid to appoint an independent advisor to check whether there was any conflict of interest over the donation during the leadership campaign.

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