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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

How the New York Times Selects Books for Review for 2024

by Scott Lorenz | Author Advice , Blog , Book Marketing , Book Publicity , Book Publishing , Book Reviews , Marketing a Book | 4 comments

New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process

by Scott Lorenz Westwind Communications

As a book publicist , I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. For more information click here .

If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here .

“We love the publishing industry, and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review

She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.

“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.

Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.

All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.

You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful.

From the NY Times Website:

During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to [email protected] . Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.

When things return to normal, if you would like to have your book considered for review, please send it to: Editor The New York Times Book Review 620 Eighth Avenue, New York, NY 10018 [email protected]

If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.

The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.

Final Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process

You can also watch an hour-long interview with C-SPAN’s Book TV and New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’  book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at  [email protected]  or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter  @aBookPublicist . Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book:  Book Title Generator- A Proven System in Naming Your Book   www.BookTitleGenerator.net .

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!

This is such valuable information if you want to get your book reviewed by The New York Times. Sounds like it is a challenging goal for writers to say the least, but worth the effort if your book gets reviewed. It’s just too bad that they don’t review more self-published books.

I’m interested in learning more about this process. I’ve entered in looking for a literary agent, however, I do have a great author endorsement for my series. I’m curious if Mr. Lorenz assists authors who are just starting and are trying to navigate the ground floor of this industry?

Hi Cyndi, Appreciate your comment! Yes, I can certainly help if you’re just starting. Please share more details on my email. Reach out to me via https://book-publicist.com/contact/ . Thanks!

I would be interested in your comments — I am working with Westbow Publishers but am thinking of going from their review of my manuscript to doing my own marketing do you think it is better to pay the few thousand marketing fee, or sterike out on my own? Thanks [email protected]

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THE NEW YORK TIMES BOOK REVIEW

125 years of literary history.

edited by Tina Jordan & Noor Qasim ‧ RELEASE DATE: Nov. 2, 2021

An ebullient celebration of literature.

A capacious history of the influential publication.

To commemorate the 125th anniversary of the New York Times Book Review , current deputy editor Jordan, assisted by Qasim, offers a fascinating selection of reviews, letters, interviews, essays, announcements, book lists, bits of gossip (Colette, on a ship, wore sandals without stockings!), and op-ed pieces published in the supplement since its first appearance on Oct. 10, 1896. Organized chronologically into five sections that comprise around three decades each, and profusely illustrated with author photographs, plates, advertisements, and assorted literary artifacts, the volume amply fulfills the editor’s goal of revealing how the Review “has shaped literary taste, informed arguments and driven the world of ideas in the United States and beyond.” Book critic Parul Sehgal prefaces the selections with an astute essay examining how the Review has covered works by women, writers of color, and writers in the LGBTQ+ community. In its early years, White male perspectives dominated, with reviewers worried about the proliferation and popularity of women writers. Overall, however, the collection amply represents reviewers “contemptuous of anxious gatekeeping,” bringing to their task “nerve, wariness and style.” Anxious gatekeeping, however, as well as wafts of condescension, can be found. For example, in 1904, the reviewer of W.E.B. Du Bois’ The Souls of Black Folk remarked, “Many passages of the book will be very interesting to the student of the negro character who regards the race ethnologically and not politically, not as a dark cloud threatening the future of the United States.” In 1933, assessing two feminist histories, the Review ’s editor saw the success of the women’s movement as “one of the major tragedies in the history of mankind.” Reviews by acclaimed authors include Eudora Welty on Charlotte’s Web ; W.H. Auden on Tolkein’s The Fellowship of the Ring ; Kurt Vonnegut on Tom Wolfe; and Margaret Atwood on Toni Morrison’s Beloved . A long list of other famous reviewers appends the volume.

Pub Date: Nov. 2, 2021

ISBN: 978-0-593-23461-7

Page Count: 368

Publisher: Clarkson Potter

Review Posted Online: Oct. 11, 2021

Kirkus Reviews Issue: Nov. 1, 2021

HISTORY | UNITED STATES | GENERAL NONFICTION

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Kirkus Reviews' Best Books Of 2017

New York Times Bestseller

IndieBound Bestseller

National Book Award Finalist

KILLERS OF THE FLOWER MOON

The osage murders and the birth of the fbi.

by David Grann ‧ RELEASE DATE: April 18, 2017

Dogged original research and superb narrative skills come together in this gripping account of pitiless evil.

Greed, depravity, and serial murder in 1920s Oklahoma.

During that time, enrolled members of the Osage Indian nation were among the wealthiest people per capita in the world. The rich oil fields beneath their reservation brought millions of dollars into the tribe annually, distributed to tribal members holding "headrights" that could not be bought or sold but only inherited. This vast wealth attracted the attention of unscrupulous whites who found ways to divert it to themselves by marrying Osage women or by having Osage declared legally incompetent so the whites could fleece them through the administration of their estates. For some, however, these deceptive tactics were not enough, and a plague of violent death—by shooting, poison, orchestrated automobile accident, and bombing—began to decimate the Osage in what they came to call the "Reign of Terror." Corrupt and incompetent law enforcement and judicial systems ensured that the perpetrators were never found or punished until the young J. Edgar Hoover saw cracking these cases as a means of burnishing the reputation of the newly professionalized FBI. Bestselling New Yorker staff writer Grann ( The Devil and Sherlock Holmes: Tales of Murder, Madness, and Obsession , 2010, etc.) follows Special Agent Tom White and his assistants as they track the killers of one extended Osage family through a closed local culture of greed, bigotry, and lies in pursuit of protection for the survivors and justice for the dead. But he doesn't stop there; relying almost entirely on primary and unpublished sources, the author goes on to expose a web of conspiracy and corruption that extended far wider than even the FBI ever suspected. This page-turner surges forward with the pacing of a true-crime thriller, elevated by Grann's crisp and evocative prose and enhanced by dozens of period photographs.

Pub Date: April 18, 2017

ISBN: 978-0-385-53424-6

Page Count: 352

Publisher: Doubleday

Review Posted Online: Feb. 1, 2017

Kirkus Reviews Issue: Feb. 15, 2017

GENERAL HISTORY | TRUE CRIME | UNITED STATES | FIRST/NATIVE NATIONS | HISTORY

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BOOK REVIEW

by David Grann

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BOOK TO SCREEN

A WEALTH OF PIGEONS

A cartoon collection.

by Steve Martin illustrated by Harry Bliss ‧ RELEASE DATE: Nov. 17, 2020

A virtuoso performance and an ode to an undervalued medium created by two talented artists.

The veteran actor, comedian, and banjo player teams up with the acclaimed illustrator to create a unique book of cartoons that communicates their personalities.

Martin, also a prolific author, has always been intrigued by the cartoons strewn throughout the pages of the New Yorker . So when he was presented with the opportunity to work with Bliss, who has been a staff cartoonist at the magazine since 1997, he seized the moment. “The idea of a one-panel image with or without a caption mystified me,” he writes. “I felt like, yeah, sometimes I’m funny, but there are these other weird freaks who are actually funny .” Once the duo agreed to work together, they established their creative process, which consisted of working forward and backward: “Forwards was me conceiving of several cartoon images and captions, and Harry would select his favorites; backwards was Harry sending me sketched or fully drawn cartoons for dialogue or banners.” Sometimes, he writes, “the perfect joke occurs two seconds before deadline.” There are several cartoons depicting this method, including a humorous multipanel piece highlighting their first meeting called “They Meet,” in which Martin thinks to himself, “He’ll never be able to translate my delicate and finely honed droll notions.” In the next panel, Bliss thinks, “I’m sure he won’t understand that the comic art form is way more subtle than his blunt-force humor.” The team collaborated for a year and created 150 cartoons featuring an array of topics, “from dogs and cats to outer space and art museums.” A witty creation of a bovine family sitting down to a gourmet meal and one of Dumbo getting his comeuppance highlight the duo’s comedic talent. What also makes this project successful is the team’s keen understanding of human behavior as viewed through their unconventional comedic minds.

Pub Date: Nov. 17, 2020

ISBN: 978-1-250-26289-9

Page Count: 272

Publisher: Celadon Books

Review Posted Online: Aug. 30, 2020

Kirkus Reviews Issue: Sept. 15, 2020

ART & PHOTOGRAPHY | GENERAL NONFICTION | BIOGRAPHY & MEMOIR | ENTERTAINMENT, SPORTS & CELEBRITY

More by Steve Martin

by Steve Martin ; illustrated by Harry Bliss

by Steve Martin

by Steve Martin & illustrated by C.F. Payne

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New York Times Book Review

SKU: 8670 (0)

About New York Times Book Review Magazine

Discusses current literary trends in several features about books and authors: paperback talk, spring and fall review of new books, and children's and Christmas issues.

Shipping Info For New York Times Book Review Magazine

Who publishes New York Times Book Review Magazine? New York Times Book Review Magazine is published by N/A.

How often is New York Times Book Review Magazine mailed? New York Times Book Review Magazine is printed and mailed Weekly.

If I order New York Times Book Review Magazine today, when will my first issue arrive? If you order today (10/08/2024) your first issue should arrive in the mail Between Between 11/26/2024 and 12/24/2024.

What is the Universal Magazine Code for New York Times Book Review Magazine? The UMC is .

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